Branding

  • Most Topular Stories

  • comcastic truthiness

    brandflakesforbreakfast
    Cory
    29 Jan 2015 | 5:12 am
    In the United States everyone loves their cable and internet providers. We love them so much we call them often, give them tons of money and rave about them to our friends and coworkers on a regular basis. It would seem that Comcast doesn't think our reviews and praises are enough, so they run all kinds of ads. In those ads they appear to have been making claims that aren't quite true. As a result, the NAD (unfortunate abbreviation for the National Advertising Division) has told them to cut it out.
  • Brand Strategy And The Power Of Surprise

    Branding Strategy Insider
    Mark Di Somma
    30 Jan 2015 | 12:10 am
    Markets today operate in a vicious circle of increasing consumption. The more companies deliver, the more customers expect. Business as expected is all the things you must do to confirm your place in the crowd. All that effort doesn’t inspire loyalty, it doesn’t even change the relationship, because it doesn’t change the way you’re seen. And yet it’s a critical underpin. If this part isn’t right, nothing works. We could probably debate how important this “constant and consistent improvement” element is, and it probably varies according to sectors, but I’m going to suggest…
  • Do You Have To Know A Journalist To Pitch A Story?

    Jonathan Salem Baskin
    jonathan
    31 Jan 2015 | 7:47 am
    Conventional Wisdom in the PR world has it that companies need to work through intermediaries who “know” journalists in order to get their stories told. There are elements of truth to it, but it’s not the most vital element of any publicity pitch. Here’s what’s required… Read the entire essay at Answers.com
  • Could you have zombie loyalists?

    Drew's Marketing Minute
    Drew McLellan
    27 Jan 2015 | 4:48 am
    Peter Shankman’s new book Zombie Loyalists — Using Great Customer Service to Create Rabid Fans comes out today and I’m looking forward to reading it on the plane tonight! If you aren’t familiar with Peter, he’s best known for founding Help a Reporter Out, which changed how journalists and sources interact around the world. This new book is his fourth, and is the follow-up to his best-seller, Nice Companies Finish First. He blogs at Shankman.com, and tweets random hilarity at @petershankman. Peter always does things in an innovative way, so to celebrate…
  • stage gate innovation

    Tom Fishburne: Marketoonist
    tomfishburne
    25 Jan 2015 | 6:03 pm
    Innovation is not for the faint of heart. At times, managing innovation can feel like the myth of Sisyphus, repeatedly pushing a boulder up hill. Particularly when navigating the stage gate process. Most organizations use some form of stage gate process to manage innovation. New product ideas must pass through a series of stage gates, where they are poked, prodded, and vetted before moving on to the next stage. In theory, this leads to stronger ideas. But in practice, stage gates don’t necessarily result in survival of the fittest ideas; they can lead to survival of the safest. Stage gates…
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    brandflakesforbreakfast

  • comcastic truthiness

    Cory
    29 Jan 2015 | 5:12 am
    In the United States everyone loves their cable and internet providers. We love them so much we call them often, give them tons of money and rave about them to our friends and coworkers on a regular basis. It would seem that Comcast doesn't think our reviews and praises are enough, so they run all kinds of ads. In those ads they appear to have been making claims that aren't quite true. As a result, the NAD (unfortunate abbreviation for the National Advertising Division) has told them to cut it out.
  • adblock IRL

    Cory
    29 Jan 2015 | 5:06 am
    You've used adBlock before, right? Who really wants to see all those sidebar ads with the 'toys' you were just searching Amazon for earlier... no one (especially your coworkers). A group of students have banded together to help you avoid advertising and branded content in the real world with their 'Brand Killer' project. They have modified an Oculus headset to block out logos in real time as you walk around town. The catch... you have to wear a gigantic set of digital goggles on your face.
  • beiberman klien

    Cory
    29 Jan 2015 | 4:59 am
    There has been a lot of buzz around Justin Beiber's Calvin Klein sponsorship and he has seen his fair share of ribbing due to some suspected photoshop 'enhancements.' But now we have a full on parody video of the Beibs CK commercial and it is something to behold. I haven't decided if it is one of the dumbest or funniest things I have seen in a while.
  • do you need fu@k up insurance?

    Kristien Del Ferraro
    28 Jan 2015 | 5:10 am
    The concept is an old one... get your friend, boss, or significant other something nice to use for either forgiveness or credit for a time you fuck up. The execution, however, is fresh. Check out this ad out of Toronto for Carnivore Club (that's a meat-of-the-month club in case you couldn't figure it out), which positions their product as excellent fuck up insurance. You know you could use some...if not now, someday. Someday.
  • world's largest animated GIF

    Kristien Del Ferraro
    28 Jan 2015 | 5:09 am
    Move over KFC, Ballantine’s Scotch Whiskey now owns the most epic "from space" stunt with their latest work. As part of their "Stay True" campaign celebrating creativity, Ballantine’s partnered with GIF artist, INSA, to paint four separate paintings in the same place in Rio de Janeiro over four days. Each painting was photographed from space to create a one-second animated GIF. The result is super cool!
 
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    Branding Strategy Insider

  • Brand Strategy And The Power Of Surprise

    Mark Di Somma
    30 Jan 2015 | 12:10 am
    Markets today operate in a vicious circle of increasing consumption. The more companies deliver, the more customers expect. Business as expected is all the things you must do to confirm your place in the crowd. All that effort doesn’t inspire loyalty, it doesn’t even change the relationship, because it doesn’t change the way you’re seen. And yet it’s a critical underpin. If this part isn’t right, nothing works. We could probably debate how important this “constant and consistent improvement” element is, and it probably varies according to sectors, but I’m going to suggest…
  • 7 Ways To Craft A Brand Counter Story

    Mark Di Somma
    29 Jan 2015 | 12:10 am
    Stories add to the humanity of brands. They help consumers think through and act upon a narrative that is fundamentally rooted in human truths. Stories generate empathy. We see ourselves in the tale. Or we see a side of ourselves. Or we see the ‘me’ that we would like to be. Without that narrative, everything is dominated by features, data and discounts. Consumers compare offers and in so doing they inevitably compare stories. They look for how brands fit the story of their life that they are telling themselves. Sadly, the stories that brands tell often focus on the world as they see it.
  • 9 Factors That Help Anchor Your Brand Price

    Mark Di Somma
    28 Jan 2015 | 12:10 am
    Behavioral economists refer to the decision making process brands use to set a price in the minds of consumers, especially when those buyers are dealing with something that is unfamiliar to them, as “anchoring”. Anchoring provides a reference point from which to perceive and negotiate “worth”. Brands looking to set a high value on what they offer anchor highly; brands looking to position themselves as accessible and everyday do the opposite. De Beers anchored the value of their rings around “two months’ salary”. The message to purchasers – in this case, men in a jewelry store…
  • 21Different Types Of Brand

    Mark Di Somma
    27 Jan 2015 | 12:10 am
    We often talk about “brand” as if it is one thing. It’s not of course -  in fact, the meaning and the use of the term differs, quite markedly, depending on the context. By my reckoning, brand is categorized in at least 18 different ways. (So much for the single minded proposition!). In no particular order: 1. Personal brand – Otherwise known as individual brand. The brand a person builds around themselves, normally to enhance their career opportunities. Often associated with how people portray and market themselves via media. The jury’s out on whether this should be called a form…
  • Why Price Establishes The Brand Experience

    Mark Di Somma
    26 Jan 2015 | 12:10 am
    What’s the difference between a budget airline and a pig? Pigs fly more often – and on time. Harsh perhaps, but it’s a reminder that in a market, there is always a price to pay, and the price is not just about money down. Some people will be happy with budget. It’s worth a cancelled flight or two for the savings they make. For others, that’s far too high a price to pay for a few dollars saved. Years ago, I was in a workshop where three people in the group were asked to make the business case for luxury over economy. The team made their case in a pointed and dramatic way. First, they…
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    Jonathan Salem Baskin

  • Do You Have To Know A Journalist To Pitch A Story?

    jonathan
    31 Jan 2015 | 7:47 am
    Conventional Wisdom in the PR world has it that companies need to work through intermediaries who “know” journalists in order to get their stories told. There are elements of truth to it, but it’s not the most vital element of any publicity pitch. Here’s what’s required… Read the entire essay at Answers.com
  • The Only Ad Ranking That Matters

    jonathan
    31 Jan 2015 | 6:41 am
    The buzz about the ads on tomorrow’s Super Bowl has been underway for a while now, fed both by the slow drip of brands revealing tidbits of creative and plans, and some strategic stunts intended to eek out as much attention as absolutely possible. To call the entire shebang a three-ring circus would be a fairly accurate way to label and event that is all about entertainment and noise, and has little to do with the reasons or outcomes applied to marketing strategy at any other time during the rest of the year. Already, the table has been set to rate the ads, as if they were up for some…
  • Fixing Things

    jonathan
    31 Jan 2015 | 5:44 am
    The 3M Company that Richard Drew worked for in the 1920s made sandpaper for use in auto body shops. Two-toned paint jobs were all the rage, but it was tough to make the edges straight and clean. Drew invented masking tape to fix the problem, only an original tester felt that there wasn’t enough adhesive on it. “Tell your Scotch bosses to shove it,” Drew supposedly remarked, the reference to Scotland being contemporary shorthand for being cheap. More adhesive was added to the tape, though, and on this day in 1930, 3M came out with a clear cellophane version of Drew’s invention. Since…
  • What Are The Five Things That All Successful Marketers Do?

    jonathan
    30 Jan 2015 | 12:16 pm
    While there are endless lists of tips or tricks for marketers, there are few guides that identify the key activities that all successful marketers share. Here’s one… Read the entire essay at Answers.com
  • The Ugly Secret of America’s Startup Industry

    jonathan
    30 Jan 2015 | 8:29 am
    There’s a scary truth lurking behind all of the talk of tech entrepreneurship and the huge sums of money being spent on innovation, both public and private: America loses more companies that it invents, and the rate of startup creation is higher in Hungary, New Zealand, and ten other countries. How is that possible? Don’t hundreds of American cities subsidize startups in incubators or other facilities? Aren’t the nation’s universities operating departments and/or workspaces dedicated to entrepreneurship? Isn’t a generation of Americans who’ve been denied the…
 
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    Drew's Marketing Minute

  • Could you have zombie loyalists?

    Drew McLellan
    27 Jan 2015 | 4:48 am
    Peter Shankman’s new book Zombie Loyalists — Using Great Customer Service to Create Rabid Fans comes out today and I’m looking forward to reading it on the plane tonight! If you aren’t familiar with Peter, he’s best known for founding Help a Reporter Out, which changed how journalists and sources interact around the world. This new book is his fourth, and is the follow-up to his best-seller, Nice Companies Finish First. He blogs at Shankman.com, and tweets random hilarity at @petershankman. Peter always does things in an innovative way, so to celebrate…
  • In marketing, you eat the pie one bite at a time

    Drew McLellan
    21 Jan 2015 | 8:53 am
    It’s the middle of January and by now most people have gone back to life as they knew it prior to January 1st. They aren’t getting up at 5 am to jog or only eating grapefruit rinds and prunes or chewing on licorice instead of smoking. No doubt there’s been all kinds of studies done on why we both set and violate our new year’s resolutions each January. I think one of the reasons why resolutions are so seductive and yet so elusive is because they’re too ambitious. We don’t resolve to work out once a week or lose five pounds or reduce our cigarette consumption by 20%. We want to go…
  • JWt’s trend report for 2015

    Drew McLellan
    10 Jan 2015 | 6:12 am
    This is always my favorite (and I believe most insightful) trend report that comes out around this time every year. In JWT’s ninth annual forecast of trends for the near future, they explore how consumers are both welcoming and resisting technology’s growing omnipresence in our lives. For many, technology serves as a gateway to opportunity and an enabler of hyper-efficient lifestyles, but those who are most immersed are starting to question its effect on their lives and their privacy. One result is that more people are trying to find a balance and lead more mindful, in-the-moment lives.
  • Are you selling what your customers want to buy?

    Drew McLellan
    30 Dec 2014 | 10:10 am
    All too often, I see businesses advertising their wares…but from their own perspective. They talk about their expertise and what they DO or MAKE, thinking that’s what people are buying. Of course, that’s not what they’re buying at all. Hence my question — are you selling what your customers want to buy? Confused? There’s a great story that illustrates this perfectly. A college professor stood in front of his classroom, holding a shovel. He told the class that their assignment was to write an ad, selling the shovel. The students got to work and their ads talked about the…
  • Zip-A-Dee-Doo-Dah’s SEO-Friendly ‘Bluebird’ and the Betterment of a Google Ranking

    Drew McLellan
    15 Dec 2014 | 9:16 am
    As you all know — I love all things Disney, so how could I pass on a guest post that used a Disney classic to talk about SEO!  Enjoy this post from Lucas Miller. American actor James Baskett was most famous for his portrayal of Uncle Remus, an extremely deep voice, singing the song “Zip-A-Dee-Doo-Dah,” and inventing the word “satisfactual.” However, what many fail to recognize is the prophetic, Nostradamus-like, subliminal message that Baskett originally fed American marketers at the time of his pioneering music video’s release in 1946 — exactly 60 years before Twitter and…
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    Tom Fishburne: Marketoonist

  • stage gate innovation

    tomfishburne
    25 Jan 2015 | 6:03 pm
    Innovation is not for the faint of heart. At times, managing innovation can feel like the myth of Sisyphus, repeatedly pushing a boulder up hill. Particularly when navigating the stage gate process. Most organizations use some form of stage gate process to manage innovation. New product ideas must pass through a series of stage gates, where they are poked, prodded, and vetted before moving on to the next stage. In theory, this leads to stronger ideas. But in practice, stage gates don’t necessarily result in survival of the fittest ideas; they can lead to survival of the safest. Stage gates…
  • shiny object syndrome

    tomfishburne
    18 Jan 2015 | 4:12 pm
    Marketers love chasing the shiny new thing. It seems like every week, we learn about a new technology, social network, or media platform that promises to be the next big idea in marketing. We sometimes get so enamored by the shiny new thing that we forget the fundamentals that the business goals come first. The shiny objects that we come across are only worthwhile in terms of whether and how they enable us to reach those business goals. The value is in what the shiny new thing enables, not the shiny new thing itself. Last year, a marketing friend was asked, “What’s your Snapchat…
  • social ads

    tomfishburne
    11 Jan 2015 | 8:58 pm
    The old adage goes, if you’re not paying for the product, you are the product. This has long been true of our data. Consumers pay for “free” services like search engines and social networks by letting companies collect and package their data so that marketers can target them more effectively. Nowhere is this more visible than the increasing trend of bringing social context into the ads themselves — pairing an individual’s social actions with social ads shown to their friends. Facebook first led this move with Sponsored Stories, and has since baked social context into many of their…
  • marketing funnel

    tomfishburne
    4 Jan 2015 | 3:56 pm
    Many marketers have funnel-vision. We learn to see our customers in a linear path. Our job is to systematically move customers from step to step. The rise of data-driven marketing has made it easier to measure and improve the performance of each stage. In theory, this model keeps marketers focused on activities that lead to results. In practice, the funnel can be transactional and short-sighted. The funnel can lead marketers to heavy-handed tactics, like click-baiting, spam, or bait-and-switch offers. We have to be really careful which metrics are ultimately the most important for the…
  • social media stars

    tomfishburne
    29 Dec 2014 | 11:52 am
    YouTube has been increasingly promoting its homegrown talent to advertisers. YouTube vlogger Michelle Phan partnered with Lancome, Bethany Mota partnered with Aeropostale, and the Fine Brothers partnered with Friskies. Brands have been partnering with social media influencers for years. It can be an effective way for a brand to combine content creation with audience reach. But it’s tempting for brands to chase viral to the exclusion of everything else. Marketers shouldn’t forget the importance of brand fit. This is especially interesting to watch as brands newly try to appeal to…
 
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    Personal Branding Blog - Stand Out In Your Career

  • Confessions Of A Casting Director: An Interview With Jen Rudin

    Christian Roberts
    30 Jan 2015 | 4:27 pm
    I recently had the pleasure to sit down with Casting Director Jen Rudin, author of Confessions Of A Casting Director. Jen has over 30 years of experience in the entertainment industry and provides insight on how to help actors have better auditions and work their strengths. From the pros and cons of the acting scene in LA vs. NY, to the plight of YouTube success stories, Jen covers it all in her book that is designed to actors be successful. Christian Roberts: What prompted you to write this book to help out actors, and what do you hope aspiring actors can gain from the information in your…
  • Grow Your Personal Brand’s Network with an Autoresponder

    Susan Gilbert
    30 Jan 2015 | 10:30 am
    If your personal brand has a professional website this is just the first step to unlocking all of its potential. In order to be effective there must be a way to capture leads and create opportunities. So what is one way to communicate with your audience? By implementing a personalized auto response email that is tailored to their needs, and provides a way for your brand to connect on a deeper level with your subscribers. Capturing names and email addresses is just the first step to converting your personal brand’s leads into customers. Setting up a designated email campaign ensures that…
  • What Every Millennial Can Learn From LEGO

    Jeff Shuey
    30 Jan 2015 | 2:30 am
    A decade ago LEGO was losing $1M a day. A lot has changed. Now they are cranking out a 24% profit margin. Fun Facts: 105,000 LEGO pieces are made every minute There are at least 80 LEGO pieces for every human on the planet Lego generates 60% of it’s business in December What Changed? In the early 2000 time frame … which is around the time the last of the Millennials were being born … LEGO did NOT understand their core business. They Owned and Tried to Manage … theme parks, a clothing line, lego themed books, retail stores … none of these were core to their business. The…
  • Can the Corporate Brain Drain Be Reversed?

    Richard Kirby
    29 Jan 2015 | 10:30 am
    A few weeks ago, a close relative of mine (a Gen Xer)  resigned his $130,000 a year job. He is a software architect, a profession in short supply. Why did he resign his job? Here are a few reasons: He felt the company management was dysfunctional; the company was milking an antiquated technology; the product that was supposed to be the “next generation” and would save the company was going nowhere; there was not future; he wanted to work on a product of his own that was more interesting and potentially more rewarding. Then, last week, I was in a meeting with another Gen Xer I had…
  • How to Have the BEST Jobs Find You!

    Skip Freeman
    29 Jan 2015 | 2:30 am
    Wouldn’t it be GREAT if you could have a steady stream of up-to-date, current and relevant information about jobs, really good jobs, as well as information about the people doing the actual hiring, coming directly to you on a regular basis? Well, there is indeed a way you can do precisely that, by setting up what I refer to as anInbound Marketing Plan. Here is how to get started setting up your IMP: In addition to establishing a strong, well-developed, professional presence onLinkedIn (if you don’t already have one), you should immediately investigate and consider including in your…
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    Igor

  • Verisign Celebrates .com’s 30th Anniversary, Launches Domain Name Contest

    igor
    27 Jan 2015 | 8:10 pm
    Igor’s CEO is one of five judges for this event, which runs for the next three months. Over 100k in prize money, top prize is 35k. Details here.
  • Artisanal Snowflakes Falling in Brooklyn

    igor
    27 Jan 2015 | 4:10 am
  • Creating Compound Names Like Instagram, Snapchat & Airport

    igor
    15 Jan 2015 | 2:53 pm
    Instagram and Snapchat are identical constructions. Each simply substitutes new words from an accepted utility name: Instant Message. Insta & Snap are synonyms for Instant, and Gram & Chat are substitutes for Message. Since Instant Message is already a universally adopted name, you know that Instagram and Snapchat will be accepted as well. If what you’re naming doesn’t map to a two-word generic, break it down into one first. You can do this by re-purposing an unrelated, well-known compound word, as in Apple’s Wi-Fi base station being called “Airport”…
  • A Timely Cartoon

    igor
    10 Jan 2015 | 8:16 am
    Using The Power Of Names To Make A Point: Simply substituting the names “Rabbit” & “Duck” for known religions disarms the reader and opens them up to a different perspective
  • “Hi.Q” App Launches. Measures & Improves Your Health I.Q. – Named by Igor

    igor
    15 Dec 2014 | 9:06 pm
    Hi.Q launched today with articles in Wired, NY Times, Entrepreneur, VentureBeat and many more. This one is from today’s Wall Street Journal: Adding a new tune to the chorus of health and wellness startups, Hi.Q is emerging from stealth with an app and funding. Unlike Fitbit Inc., MyFitnessPal Inc. and dozens of other startups that enable users to count steps and track eating habits, Hi.Q tests health knowledge. The hypothesis is that the more users know, the better choices they will make. The free app functions like a game with players completing quizzes and competing against others for…
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    GIRVIN | Strategic Branding Blog

  • GET OUT THERE

    Tim
    29 Jan 2015 | 9:00 am
    THE JOURNEY OF DISCOVERING IS NEVER A STRAIGHT LINE Brand. Place. Team. Community. Who is it, where is it, what is it, who are we talking to? When there is a new inquiry — a brand to be evolved and rebooted in some manner — I make it a point to get out there, wander & wonder — go there, talk, meet, connect and sense what I can and learn more. In working internationally, I like to build in more time for the circumnavigational travel, to explore a bigger sphere. So working in different parts of the world, I get there early, and stay longer to learn more, study language, art, culture,…
  • The Perfume of Trees

    Tim
    27 Jan 2015 | 9:00 am
    Earth head down, to the roots and up to the wood [above: a pitch burl from a pine in the Grand Canyon] As a person that walks the woods, it is a place that is alive with scent. The mystery of the trees, in their own complex and profoundly beautiful ecosystem, takes moisture from the earth and sky — in leaves, needles and roots, that transpires that moisture as a molecular mist in its very canopy, changes all the air around it. And a forest is rich with oxygen to awaken the mind; and the perfume of the woods that flows all round — a great wafting of tiers of scent. As I walk a young [80…
  • You Could Be More

    Tim
    22 Jan 2015 | 9:00 am
    In the Work of the Personal and the Intertwinement of Brand There is knowing and there is being. What do you know? And what do you — be? In the work of branding, looking for soul and truth, sometimes I feel like a kind of vampire hunter, looking for the real, the known, the truthful. Not ghosts, or mists. But real. What I know is that the truth will be told — just as my truth, my legacy, the wholeness of my history will come clear — it’s there, in the record, for anyone to find. And what that means to what I really do, the directness of the layering of my being. What do I offer, how…
  • The Weaving of Mind, Story, The Library and The Memory

    Tim
    20 Jan 2015 | 9:00 am
    The Waft and Weft of Christopher Nolan’s “Interstellar.” There is a story, then a story within the story, a story behind the story, and the story that you hold in your mind, wrists, fingertips. They weave. Or lips, in the love story that never ends, it keeps going on, repeating itself — forever, it’s been [fore]told. I was, in a manner, shocked by that layering in the seeded visioning of “Inception.” It was familiar — “if there is a dream, there could be another dream inside it;” — and if there is an idea, then journeying further, there are ideas, on ideas, in ideas.
  • Brand Sensuality

    Tim
    15 Jan 2015 | 9:00 am
    Experience Design, Sensationalism and the Layering of Sensuality You’re a…sensualist? You = sybarite? –––– This from an emailing from the lexicographical modeling of Visual Thesaurus below, a word cartographic tool that plays to motion-mapping the interrelationships of words. I subscribed to it in Beta because I have an affinity for tendrils of information — entwining paths to more. And more. To this daily emailing, and this word, I was thinking about the nature of sensation and sensuality, the holistic sensate spiderwebbing of scent, sight, hearing, taste and touch. sybarite…
 
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    The Engaging Brand

  • A Priceless Marketing Lesson For Us

    Anna Farmery
    30 Jan 2015 | 3:07 am
    There are some things that just matter more. There are some things that mean more than money. Yesterday, I got a call from one of my Uncles neighbours who had found him disorientated. She had taken him in and continued to hold his hand until I drove the hour and forty minutes to be with him. (He is now safely at my house being looked after). But that act of kindness, that act of friendship, that choice of not looking the other way, well….it was priceless. What has this got to do with marketing? It has everything to do with business. It has everything to do with your marketing. There is…
  • A Poignant Reminder of Social Understanding

    Anna Farmery
    28 Jan 2015 | 9:23 am
    Social business is not new. Relationship building has always been the cornerstone of business. It may have moved from the golf course to LinkedIn yet relationships are stronger for the investment in social understanding. Understanding is an important word and one that is not valued like it should be. It is a word with significance for me because I remember one of the most poignant moments of Dad’s dementia when he looked at me so lovingly and said “I understand you so much and you understand me”. It will sound a strange sentence to be poignant but I understand fully what he…
  • The Simple Way of Finding Your Market Niche

    Anna Farmery
    26 Jan 2015 | 8:43 am
      All customers are different. We are not looking for similar people or similar customers. People think that they need to attract ‘similar’ but is that the right way to look at your market? What if we offered something not to similar people but who share ‘uncommon commonalities’? How to think about uncommon commonalities When you start a business there has to be a need that you must fulfil – it is that ‘similar’ need that creates the market. It is that need that is the link between all your customers. Not their personality, not their looks, not…
  • 520 – How to Be A Business Romantic

    Anna Farmery
    23 Jan 2015 | 7:37 am
    How do you find the romance in business? Tim Leberecht joins me to talk about The Business Romantic: Give Everything, Quantify Nothing, and Create Something Greater Than Yourself, a new business book which helps us find happiness in our lives as entrepreneurs. Tim Leberecht is “the chief marketing officer of NBBJ, a global design and architecture firm that helps organizations like Amazon, the Bill & Melinda Gates Foundation, Boeing, Google, Samsung, Starbucks, and Tencent create meaningful experiences” How the business world reflects the meanings of life. How the tensions of…
  • Top Tip to Add Creativity To Your Business

    Anna Farmery
    22 Jan 2015 | 8:36 am
    Let’s admit it, we all have a rebellious streak. You, me and our customers. The more we are asked to conform the more uncomfortable we feel. Not that we all want to break the law BUT we do tend to extend the rules. Who maybe goes a couple of miles per hour over the speed limit because we believe that is OK? Any of you old enough like me to have listened to pirate radio because it played the music that we wanted rather than what traditional stations were paid to play? We are simple creatures. From birth we learn to push the rules – from learning how to be allowed to stay up 5…
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    Greteman Group » News & Views

  • A Change of Plans in Abu Dhabi

    Sonia Greteman
    14 Jan 2015 | 1:43 pm
    Exhibitors for the Abu Dhabi Air Expo got a shocking notification today. The show, planned for Feb. 8-10, has been pushed back. A year. The reason? Refurbishments underway at Al Bateen Executive Airport. I wouldn’t want to be the expo’s event-planning team for anything. Think of all the exhibitor costs incurred and plans already in...
  • Greteman Group work featured in Human Logo

    Greteman Group
    13 Jan 2015 | 5:50 am
    Greteman Group, a Wichita-based marketing communications firm, has five logos included in Counter-Print’s Human Logo. This collection of people-based logos is categorized in sections including faces, hands, bodies, hearts and eyes. It contains more than 300 logos from some of the world’s leading design companies. Greteman Group’s work in Human Logo include logos for nonprofit...
  • New Year’s Marketing Resolutions

    Sonia Greteman
    7 Jan 2015 | 11:56 am
    Ah, the first full week of January. For many, this means the start of a new diet, exercise regime, time management plan or some other means of personal improvement. Businesses would be wise to kick off a similar improvement-focused marketing effort for their brands. Keep It Real Like a personal resolution, resolutions for your brand...
  • Bona Fide and Certified Woman-Owned

    Greteman Group
    6 Jan 2015 | 7:55 am
    After almost 26 years as a woman-owned business. Greteman Group now has the certification to prove it. Why the delay? “Just call us paperwork averse,” says Sonia Greteman, founder, owner and creative director of the Wichita-based marketing agency. “We went through the certification process as another way to support our clients and a means to...
  • WBJ; Exploration Place helping to build a work force for the future

    Greteman Group
    2 Jan 2015 | 1:16 pm
    The following excerpt highlights STEM programs offered by Exploration Place: Branding agency Greteman Group highlighted Exploration Place’s STEM work force focus last month as part of the agency’s annual pro bono project. The project was an animated infographic that highlights the need for STEM expertise and the steps Exploration Place is taking in response. “We...
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    Adweek : Advertising & Branding

  • Adweek's Instant Reviews of the 2015 Super Bowl Ads

    31 Jan 2015 | 7:06 pm
    It's that time again. Time to gorge on football and pricey commercials, not necessarily in that order. We already know a lot about what to expect from the ads of Super Bowl XLIX. Comedy, tragedy, celebrities, puppies, big spectacles and a few quiet moments. But hopefully something we haven't seen yet will blow us away. On Sunday night, Adweek will bring you real-time reviews of every single commercial immediately after it airs. Last year, we did letter grades. This year we're making it even simpler—thumbs up or thumbs down. Follow us on Twitter at @Adweek and @AdFreak to see…
  • Accounts in Review: Axe Goes Off Roster for Big Global Assignment

    30 Jan 2015 | 6:45 pm
    Unilever went outside the family in its selection of 72andSunny to refresh Axe's global strategic positioning. The agency hasn't worked for Unilever before but pitched ideas that Axe's marketing leaders liked and performed well in testing after the pitch. The marketer certainly had a lot of ideas chose from, with roster shops Bartle Bogle Hegarty, Lowe Ponce and R/GA all pitching as well as another outsider: 180. In other news, as CarMax heads into the home stretch of its media search, Adweek has unearthed the finalists: OMD, Horizon Media and Vizeum. The prize is $60 million in…
  • Discover Returns to the Super Bowl for the First Time Since Card's 1986 Launch

    30 Jan 2015 | 4:32 pm
    Discover is back on the Super Bowl this year, for the first time since the credit card was launched in 1986 with its "Dawn of Discover" ad. Within the credit and debit card category, Discover is the only marketer making an appearance in the Big Game this year, and the brand's senior vp of brand and acquisition, Julie Loeger, said it was a no-brainer. "It was a really easy decision. We have big news for consumers and the Super Bowl is a fabulous platform through which to tell it to them," she said about the brand's current offering of free FICO credit scores to…
  • Nearly 15,000 People Are Upset That Nascar's Super Bowl Ad Makes Fun of Being Gluten-Free

    30 Jan 2015 | 3:29 pm
    A Change.org petition with nearly 15,000 signatures is asking Nascar to ditch its Super Bowl spot. The ad features Nick Offerman, making fun of being gluten-free and, according to the petition, implies that gluten-free people who suffer from Celiac disease are "soft," "weak" and "part of America's problem." The man circulating the petition online anonymously—he goes by Gluten Dude—told Adweek it is his goal to get the ad removed like GoDaddy's controversial spot was earlier this week. "They pulled the GoDaddy spot for puppies.
  • This Ridiculous and Charming Super Bowl Ad for Avocados Explains a Lot About the World

    30 Jan 2015 | 2:21 pm
    If your country could have recruited its plants and animals like football talent in the Earth's earliest days, what would you have picked? A sleepy sloth? A scrappy lemur? Some ... wheat? That's the question posed in Sunday's oddly amusing Super Bowl ad for Avocados From Mexico. Created by GSD&M, the spot features football greats Doug Flutie and Jerry Rice providing comentary for the "First Draft Ever." In the ad, a white-robed, bearded figure (is that two God cameos in one Super Bowl?) announces which creatures and species of vegetation will go to the world's…
 
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    Brains on Fire

  • Friday Fotos | Super Hero Edition

    Amy Taylor
    30 Jan 2015 | 7:09 am
    Psssst…we’re hiring. Activating our superpowers to make magic for a client. Stoked to see our work for TurboTax’s YOU Party in the flesh. #happyyouyear The post Friday Fotos | Super Hero Edition appeared first on Brains on Fire.
  • A Goliath Can Become a David Again

    John Moore
    28 Jan 2015 | 8:28 am
    Earlier this month I was talking with a regional franchise chain with aspirations to grow big… really BIG. But they want to grow BIG without losing their soul. Easier said than done. That conversation reminded me of the growth issue we faced at Starbucks in the late 1990s. At that time, Starbucks was fast approaching 2,000 locations. That’s BIG by most standards but Starbucks dreamed bigger and that dream has become reality as Starbucks now operates over 21,000 shops in 63 countries. Starbucks has truly become a Goliath’s Goliath. In my love story book about Starbucks, I shared the…
  • Now Hiring – Community Manager

    Amy Taylor
    26 Jan 2015 | 6:40 am
    Hear ye, hear ye! Brains on Fire is looking for a qualified Community Manager to join our Greenville team. The ideal candidate will be passionate about the environment, and will come ready to rock our clients’ worlds with an exceptional ability to think strategically and communicate effectively. A few of the qualities we’re looking for: Multi-tasker: The ideal candidate should feel energized by people. They must be able to triage client and advocate needs in a timely manner – and work well under pressure. You’ll be wearing lots of hats and responsible for keeping several plates…
  • Friday Fotos | BOFLA Edition

    Amy Taylor
    23 Jan 2015 | 8:02 am
      It has been a big week for Brains on Fire. In case you missed the memo (and the tweets…and the Facebook post…and newsletter…), yesterday we announced the opening of our west coast office, Brains on Fire LA. We were thrilled to have our entire BOFamily together in Greenville this week for the announcement. Here are a few of the highlights… The post Friday Fotos | BOFLA Edition appeared first on Brains on Fire.
  • Announcing Brains on Fire LA!

    Robbin Phillips
    22 Jan 2015 | 7:11 am
    Today is a really big day for Brains on Fire. We’re super excited to announce a new location, new growth opportunities for our team, and most of all, even better services for our clients. Brains on Fire now has a new location in LA! Right in the heart of Atwater Village. Yep. We’re officially bi-coastal. Helping brands become a powerful story people want to be part of requires a deeper understanding of what inspires them to care and motivates them to take action. In order to help the brands and organizations we work with grow in new and exciting ways, we always start with people. That…
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    Movéo

  • So You Want to Make a Difference?

    Movéo Team
    30 Jan 2015 | 12:30 am
    This month on the blog, we’ve given you plenty of information on how marketers are making a difference that extends beyond their fields and impacts the greater good. But today, let’s take a step back and focus on how one company or one person can choose to use marketing to promote the greater good. Business growth and economic growth go hand-in-hand As we talked about in our post on January 5, the connection between marketing, business growth, and economic growth is often a straight line: marketers drive customers to a business, which in turn drives revenue, and that creates a strong…
  • Marketers: How Can You Show Your Commitment to the Greater Good?

    Movéo Team
    28 Jan 2015 | 12:30 am
    How can a business demonstrate their commitment to making a difference? These three B2B businesses have made a public commitment to a cause. Each works to show that commitment in a meaningful way, and marketers can learn lessons from each of them. Atlassian Partners With Room to Read According to TechCrunch, Atlassian, an enterprise software company, was founded with the intent that one percent of of its profits, equity and employee time would go to charity. Over the past five years, much of Atlassian’s social good focus has gone to Room to Read, an organization dedicated to providing…
  • Unexpected Impacts from Marketing

    Movéo Team
    26 Jan 2015 | 6:46 am
    This month, we’ve been writing about the impact of strong marketing campaigns. But in addition to the intended impact, B2B marketing campaigns can have unpredictable repercussions. Sometimes, these unintended consequences hit a business right where it matters most: in sales. In a blog post called “Are Your Go-To-Market Strategies Creating Negative Buyer Perceptions,” buyer insight strategist Tony Zambito tells the story of a high-tech company that began a new content marketing program with terrible results. In an effort to promote the company’s executives as thought leaders, the…
  • How the New Marketing Value Chain Makes a Bigger Impact

    Movéo Team
    23 Jan 2015 | 12:30 am
    As we talked about last week, the new marketing value chain provides B2B and healthcare companies with more opportunities than ever to affect the world around them. Today, we’re going to go into depth about how a data-centered approach bests the old “rules and tools” value chain not just in terms of business effectivity, but also in promoting the greater good. Creativity “Rules and tools” is an inherently limited philosophy to work by. How would you feel if someone told you that because written content has been so successful for so long, you should just stick to it and disregard any…
  • How Our Operations Change Our Impact

    Movéo Team
    21 Jan 2015 | 12:30 am
    What do data and analytics have to do with making a difference? As Movéo addressed in our white paper, The New Marketing Value Chain, data insights drive modern marketing. These insights must then be applied to marketing campaigns through carefully-considered strategy and creative work. The New Marketing Value Chain allows marketers to make a significant positive impact on businesses and communities. With an increasing ability to target and personalize their operations, B2B and healthcare marketers can be more efficient and create greater yields for lower costs than ever before. Similarly,…
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    Tungsten Branding » Branding Articles

  • Why Company Abbreviations Often Spell Trouble

    Phillip Davis
    29 Jan 2015 | 7:29 am
    When it comes to naming a company, abbreviations don’t say much One of the most common company naming mistakes occurs when an organization attempts to fix a brand identity issue by abbreviating the company name. It’s literally and figuratively a short cut. The reason to take this step seems compelling in light of such well known brand names just as GE and IBM. But those examples involve two key luxuries most companies don’t have… decades of time and boatloads of money. These household “names” had years to develop a “secondary meaning” at the…
  • Is your company brand stuck in first gear?

    Phillip Davis
    20 Jan 2015 | 9:09 am
    Creating company brand names that keep you moving forward Matching your company naming strategy to the right “gear” will ensure you don’t get stuck pedaling too hard, or stalling out When it comes to renaming or rebranding a company, one of the most common complaints is that the current name is too limiting, confining and restrictive. This is often a result of very literal, descriptive names that succeeded initially, but then couldn’t make the shift. The original owner(s) spelled out in no uncertain terms exactly what the company did or what services they provided. It…
  • Scoring the Perfect Brand Name

    Phillip Davis
    19 Dec 2014 | 6:21 am
    How to know when you have a hit! If you are like most entrepreneurs, you’ve come face-to-face with this daunting challenge – finding a brand name that fully captures the essence of your company, product or service. You want it to inform, educate, explain, and position your business, all while engaging the customer and making the name both memorable and “sticky.” In addition, it must also clear all trademark hurdles and have an available and matching .com domain name. You might also want it to start high in the alphabet and be shorter than eight letters. And no longer…
  • The Company Naming Process – Finding Your Key Ingredients

    Phillip Davis
    18 Dec 2014 | 7:33 pm
    Establish Your Company Naming Criteria by Determining Your “Brand Recipe” The key to any successful company naming project hinges on having the right objectives in mind, in the right order. That sounds obvious enough, but business naming and branding assignments often lose focus and direction because they lack a clear, prioritized list of brand criteria. I often compare this process to creating a recipe. Many dishes contain the exact same ingredients, but they differ in amounts. By changing the quantity (emphasis) you change the dish itself. Naming a business requires knowing your…
  • Company Branding Strategy

    Phillip Davis
    12 Mar 2014 | 7:10 am
    How to Build the Right Foundation for Your Company Brand If you were to ask most entrepreneurs, they would admit their success was not linear in fashion. They built their “original” company on a single product, service or idea that then morphed again and again over time. Many of these necessary adaptations  to the business model cause a company brand to become misaligned — the message seems outdated, outmoded and irrelevant. For an example, think Radio Shack… a company now light years from its original intent. To avoid this common pitfall, here are steps to ensure…
 
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    The Name Inspector

  • You can name your startup yourself. Should you?

    The Name Inspector
    29 Jan 2015 | 11:54 am
    Founders, you can come up with a good name for your startup on your own. You may be surprised to hear this from The Name Inspector, who is, after all, a naming consultant. So why should anyone hire a naming consultant? Like so many business decisions, it’s a matter of using resources efficiently. Naming takes much more time than most people anticipate. A typical email to The Name Inspector begins something like this: Hello, Could you please tell me about how you work and what you charge? My partner and I have been trying to come up with a name for three months, but every idea we like…
  • Weird startup names of 2014

    The Name Inspector
    5 Jan 2015 | 7:46 pm
    The Name Inspector has been reflecting on last year’s startup names while sipping on what’s left of the apple peel bourbon he made for the holidays. He’s got to say, it seems like some of these companies were named by people who sipped lots of bourbon. Here are some weird names of startups in CrunchBase that were founded in 2014. Surprising associations We begin with Rotten WiFi. Rotten is not a word you expect to find in a company name. This one makes more sense when you learn that the company mission is to enable people to evaluate wifi hotspots. But still. Then…
  • Namificationology just got serious

    The Name Inspector
    13 Oct 2014 | 10:43 am
    The Name Inspector might seem a tad obsessed with company names that end with the -ify suffix (like Spotify). Last year he released a chart showing the crazy growth of this naming fad. And now here he is with another chart! But bear with him. The indulgence of this obsession has allowed The Name Inspector to hone some analytical tools that will be very useful, both for doing research into naming trends (this study in namificationology being just the first example), and for adding astounding analytical depth to the strategic thinking that goes into client projects. The Name Inspector’s…
  • Microstyle in Turkish!

    The Name Inspector
    20 Aug 2014 | 10:50 am
    The Name Inspector is pleased to report that the Turkish translation of Microstyle has been published by BZD Yayincilik! It actually happened a while ago but only recently came to his attention. So now there are Chinese, Korean, Taiwanese, and Turkish editions out there. A Brazilian edition is supposed to be in the works, but still no word on that.
  • Naming fad visualized: Did Spotify start it?

    The Name Inspector
    26 Jul 2013 | 12:15 pm
    Back in 2011 The Name Inspector wrote a post about the proliferation of startup names that make creative use of the suffix -ify, such as Spotify. At the time he deemed the trend “disturbifying”, identifying about a dozen and a half examples. Those were simpler times. If The Name Inspector had realized, in all his innocence, just how deep this rabbit hole goes, he might have chosen to live with his comfortable illusions. But let’s face it: The Name Inspector is a red pill kinda guy. So he kept saving new examples of -ify names on his Pinterest “Wall of…
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    Metropolis Creative

  • Is Your Website Up to Speed?

    Michael Flint
    14 Jan 2015 | 1:36 pm
    I recently spoke at the Harvard Club about how to improve your website. It was part of Welsh Consulting‘s business seminar series. We covered Branding & Messaging, Site Architecture, Website Design and Development, Search Engine Optimization, Social Media Integration, and ended with recommendations on how to work with a website designer or an agency. You can download the presentation here. And if you’re interested in having a conversation about your website, please reach out to us! The post Is Your Website Up to Speed? appeared first on Metropolis Creative.
  • Inspired to Act

    Michael Flint
    24 Sep 2014 | 12:23 pm
    I was really looking forward to attending the FutureM / Inbound Marketing Summit last week – not really knowing what I was going to get out of it. I go to conferences to meet and re-meet people and to learn new ideas, but most of all, it’s a chance to recharge. Sometimes we need that external force to make us look at things with a different lens. On Thursday morning, I settled into one of 8,000 seats near the front of the room to see what Martha Stewart could offer us. I wasn’t prepared to be thoroughly delighted with her charm and sage knowledge. Not being much of a home…
  • Drive Sales with Three Messaging Methods

    Jeff Cutler
    19 Feb 2014 | 12:56 pm
    Common sense dictates that we know how to interact with our clients, partners and staff. Without clear communication, any effort to complete a task is destined to fail. Never is that more important when you’re building a business, sharing your brand mission and messaging and reaching out to buyers. While your visual image is important – mostly because people won’t even click your site if it looks like it was created in Microsoft Word by your nephew – there’s a critical nature to your messaging too. Both work in concert to deliver information to audiences. And it’s those…
  • What Makes a Website Design Amazing?

    Michael Flint
    20 Jan 2014 | 9:59 am
    A lot of people don’t actually know the difference between a poor website design, an average website design, and an amazing website design (besides the price.) At a minimum, a good website design should: • Set the right brand tone immediately • Funnel users to the content they want or need the most • Look attractive to your target audience • Have the right content in the right places • Use calls-to-action in the right spots (CTA’s) • Be intuitive to use • Employ good Search Engine Optimization (SEO) • Be easy to update Poor Website Design A poor website design…
  • Jack Skellington Needed a Lesson on Branding

    Michael Flint
    30 Oct 2013 | 1:57 pm
    The reason why it was such a Nightmare Before Christmas is simple — Jack didn’t start with a brand discovery. He thought he had a great idea and barreled forward with it. And we all know how that turned out. Analyze your audience — Don’t give a shrunken head for Christmas Clearly, if he had done a little research, he would have known that (most) kids don’t want shrunken heads and severed limbs for Christmas. Study the competition While Jack DID check out the competition in Christmasland, he just didn’t get it. He made all his decisions alone. Don’t be afraid…
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    Latest Thinking

  • Chip Babcock on Media Litigation: Why the Strongest Legal Case Often Doesn’t Win

    sdavis
    21 Jan 2015 | 2:12 pm
    In this LEVICK Daily video interview, we discuss a longstanding trend in media litigation with Chip Babcock, a Partner with Jackson Walker L.L.P. Suits against media outlets are too often defended with facts – when it’s the feelings that matter most of all.
  • Chip Babcock on the Decision to Litigate

    sdavis
    7 Jan 2015 | 7:06 am
    In this LEVICK Daily video interview, Chip Babcock, a Partner at Jackson Walker LLP, outlines strategies to employ when making the critical decision between litigation and other forms of dispute resolution.
  • Mario Cuomo’s Peacemaker Purple Shade

    ldavis
    5 Jan 2015 | 8:47 am
    In this article published today in USA Today, we discuss Governor Mario Cuomo’s legacy as a peacemaker of a purple shade. The former New York governor transcended partisan divides, yet kept true to progressive roots. Read the full article here.
  • Richard Levick on “Washington Business Report”

    rlevick
    21 Dec 2014 | 12:00 am
    This week, Richard Levick participated in a round table discussion on the Sony hack and the normalization of relations between the U.S. and Cuba on WJLA’s “Washington Business Report.” Watch the full interview here.
  • Fracking in New York: It Ain’t Over Till It’s Over – And It Ain’t Over

    rlevick
    19 Dec 2014 | 12:00 am
    In this article published today on Forbes.com, we examine New York’s politically torturous road to a ban on fracking. It actually underscores the opportunity the energy industry still has to win a communications campaign and reverse its current setback. Read the full article here.
 
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    The Fresh Peel // Ripe Brand Strategy. Juicy Insights and Trends.

  • How the Lines Between User Experience and Marketing Have Blurred

    Nick Rojas
    30 Jan 2015 | 6:33 am
    With mobile devices and the Internet of Things, consumers are closer to the brands and services they use now than ever before. For a business to thrive, it needs to be regularly engaged with its customers. The online experience a brand provides its users with has becoming a key method of generating conversions. However, the role of user experience (UX) is too often misrepresented and oversimplified. Creating a user experience is about more than just creating an interface. It is about your user’s relationship with you and your brand through technology. The ultimate goal is to remove the…
  • Graphic Design Marketplaces to find Freelance Work

    Chris Wilson
    26 Dec 2014 | 9:12 am
    There are certainly plenty of designer platforms online that you can choose from. Scores of sites are available. But you haven’t got forever to check scores of sites to find the best ones to help you launch your budding career as a graphic designer. So here are a few that you should definitely give a try:   Design Marketplaces Sites that offer you a chance to show your work are ideal, especially for first-timers in the field of professional graphic design. If you don’t have any clients yet, joining design contests run by sites like DesignHill is one sure way to build up your…
  • The Art of Rebranding: How Southwest is Moving on From A String of Negative Press

    Nick Rojas
    21 Nov 2014 | 3:13 am
    Southwest Airlines just launched a major rebranding effort, its first in more than a decade. It’s dropped the boring old logo—literally just a picture of a plane with the words SOUTHWEST under it—in favor of a striped, rounded heart (it’s no coincidence that their home airfield in Dallas is called Love Field). And crucially, in a loud-and-clear commitment to its online sales, it’s changed its name to Southwest.com. A friendly new font completes the look, instead of shouting in Helvetica, the new logo has a mix of upper- and lower-case letters on a blue field, almost evoking…
  • Disability Friendly Web Design

    Chris Wilson
    20 Nov 2014 | 7:25 am
    One of the beautiful things about the Internet is that it allows people who are housebound to lead fuller and more connected lives. Accessibility with the Internet has become very important to many United States citizens, according to the Internet Society.org. Housebound people are not the only disabled online users. Disabled users run a huge range including epilepsy, anxiety, and chronic fatigue. When designing an eCommerce site, you need to keep in mind that disabled users will try to access your site and design an experience that they can all enjoy.     Stop the auto-play. Back…
  • How To Improve Security On Amazon Web Services

    AC
    7 Nov 2014 | 6:33 am
    Cloud computing has changed how technology works for everyone. It promises a higher level of efficiency, promises greater agility, and promises more flexibility at a lower price. In short, changes in cloud computing are changing the way all Internet-based security works, whether it is network security or cloud security. What makes ensuring security measures on the cloud so demanding is that cloud computing is based on shared responsibility. When network engineers ponder the intricacies of cloud security, one example they look toward is Azure Security, which has ironed out many thorny problems…
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    brandchannel.com

  • Super Bowl's Halftime Hypemaster: 5 Questions with Pepsi CMO Simon Lowden

    30 Jan 2015 | 2:02 pm
    Pepsi's highly anticipated Super Bowl return on Sunday, with its third consecutive sponsorship of the halftime show starring Katy Perry (and a cameo by Lenny Kravitz—and not to mention Perry's toes), could be a Big Game-changer for the brand. In fact, the halftime extravaganza is only one piece of Pepsi's ongoing Super Bowl #HypedforHalftime campaign, which also includes comedian Craig Robinson and country singer Blake Shelton. Mysteriously, a Pepsi logo-shaped crop circle (a hint of out-of-this-world desert sightings in its Big Game commercial?) this week appeared near the…
  • Top 10 Stories of the Week: Super Bowl, Super Bowl and More Super Bowl

    30 Jan 2015 | 1:02 pm
    Our most-read blog posts of the week: Super Bowl 2015: 5 Questions with Mercedes-Benz on 'The Big Race' Super Bowl 2015: 5 Questions with Nissan SVP Fred Diaz About #WithDad Super Bowl 2015: Dear Kitten Is In, and Carl's Jr Is In Trouble Super Bowl 2015: Audi, Ford Bow Out as Nissan and Other Auto Brands Rev Up For Chinese New Year 2015, Brands Are Getting Their Ram/Sheep/Goat On Choc Block: US Chocolate Lovers Protest as Hershey Bars Cadbury UK Brands Chobani Hopes to Squeeze More From Sundance Film Fest Than Super Bowl Snapchat Launches AT&T-Backed Series in Branded Content Push…
  • The Change Agent: 5 Questions With Algis Akstinas of WIND Mobile

    30 Jan 2015 | 12:25 pm
    WIND Mobile is championing a new way of doing business in the Canadian wireless market, providing plans without term contracts or hidden fees and truly unlimited features.  Carolyn Ray, Managing Director of Interbrand Canada, chatted with Algis Akstinas, the brand's Director of Marketing Products and Customer Base Management, at Advertising Week Canada to find out how WIND is creating experiences that are seamless and relevant for customers—a big theme in Interbrand's Best Global Brands this year. "Wireless service is becoming more of a utility, an everyday essential…
  • To Boldly Go: 5 Questions with Toyota's Jack Hollis on Super Bowl 2015

    30 Jan 2015 | 11:12 am
    Four years is a long time, even in an industry where it often takes that long to produce a new vehicle from start to finish. But Toyota has required every single minute of those four years to recover completely from 2010-11, following massive recalls, strengthened US safety regulations and the tragic tsunami that cratered its production in Japan. The brand enjoyed a 6 percent sales spurt in the US last year, and is returning to the Super Bowl once again as an advertiser. Unlike other automakers that have abandoned the event this year, Toyota plans two commercials during the Big Game on…
  • Super Bowl 2015: McDonald's Invites Customers to Pay With Lovin'

    30 Jan 2015 | 10:01 am
    McDonald’s is serious about its promise to put lovin' back at the heart of its brand. Two days after announcing a new CEO, the Golden Arches has released its Super Bowl commercial early on its Facebook, Twitter and YouTube channels, not waiting for Sunday's Big Game to reveal its new ad and reboot campaign for its iconic I'm Lovin' It tagline and positioning. The big news: “Starting February 2, we will be randomly accepting a new form of payment. Through February 14, McDonald’s will randomly select customers to Pay With Lovin’.”[more] The final Super Bowl…
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    Logo Design Blog

  • The secret behind building a successful brand

    Ben Johnson
    14 Jan 2015 | 2:13 am
    It doesn’t matter if you are a big or small company. Your digital presence matters, it builds your brand.  Your viewers can easily get lost in a plethora of other brands or companies offering the same services or products as you. So the secret behind getting eminent success is to have proper digital branding, which  [ Read More ]
  • How to go about the logo maker for your business

    Ben Johnson
    20 Nov 2014 | 1:58 am
    When you need a logo and a brand identity for your business, then there a few options you might want to consider how you will go for a logo maker for your business logo. Your brand identity earns recognition in the competitive market and gains positivity for the business. Many organizations strive to have such  [ Read More ]
  • Economical Companies for Logo Design

    Ben Johnson
    7 Nov 2014 | 3:29 am
    If you belong to the UK, US or Australian Region; try searching for these terms cheap logo design or logo design company, and you’ll find logoinn (a five star design company) or a digital design company or any page ranging from the first or within the first five pages on Google. Logoinn is a genuine  [ Read More ]
  • Are circular logo designs more popular than rectangular designs?

    Ben Johnson
    7 Nov 2014 | 2:08 am
    I have been a logo maker since the past decade and have been working in various vicinities for the design industry, and I suppose that mostly circular logo designs are remembered easily, or get a higher recall value, if compared with rectangular designs, but this is only my analysis, and is not 100 %. Notice  [ Read More ]
  • Reinventing the Rules of Logo Design

    Ben Johnson
    31 Oct 2014 | 4:07 am
    Sometimes the only difference between the success and failure of the business is a memorable logo which straightaway wins the hearts and minds of the consumers and a poor logo which fails to give away any impact whatsoever. A snappy logo is the one which businesses want to connect with the target customers strongly and  [ Read More ]
 
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    yinkaolaito.com - the branding gavel, brand communication expert, nigeria brand consultant, social media expert

  • Why Nigeria Non-Profits (Church) need strong Communication Department.

    yinkaolaito
    30 Jan 2015 | 2:14 pm
    Communication Is the bedrock of any institution including marriage as well as all forms of relationships. When communication Is underplayed or not given right of ways, riots, misinformation,rumours fly around with ease. Today it is obvious that the evaluation of communication is still not being appreciated. This is so in many organizations. when there is […]
  • Jim Clancy, CNN And Corporate Social Media Policy: Lessons

    yinkaolaito
    18 Jan 2015 | 12:04 pm
    Few days ago, Jim Clancy’s 34 years great service with Cable Network News (CNN) came to an abrupt end. The nature of his exist gives much room for lots of questioning and probing. While Jim Clancy and CNN  owe no one apology with regards to what transpired in between the line, but as a curious […]
  • Best advice for employee social media use during General election 2015

    yinkaolaito
    14 Jan 2015 | 7:31 am
    We are in the 21st Century but corporate behaviours and policies of many organizations still point us back the 19th century. Dictatorship,command and control is still having its ways through background doors. We want to show we are here in the new, dynamic century, but we will rather want to hold on to the ways […]
  • 11 reasons why you cannot ignore digital tools in 2015

    yinkaolaito
    23 Dec 2014 | 3:37 am
    Digital tools are here to stay. There is a whole lot of wisdom in it if we quickly engage them at both personal and corporate level. It is increasingly difficult for any one to ignore social tools. In previous  article we decided  for once to go with the naysayers by helping them to feel cool […]
  • 6 reasons why I hate digital media tools & why you…

    yinkaolaito
    22 Dec 2014 | 2:16 am
    With digital media tools, it is not all about success stories. We cannot deceive ourselves that it is all about success. Nothing short of this will be one-eyed view perspective. I have been asked by someone why I am always pushing only the right side of the tool?  I do understand and agree but my […]
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    Executive Resume Branding

  • What Authentic Personal Branding Is and Is NOT

    Meg Guiseppi
    21 Jan 2015 | 3:25 am
    What Authentic Personal Branding Is and Is NOT is a post from: Executive Resume Branding Personal branding continues to be a trending topic on social media because it’s an integral part of successful executive job search and personal marketing. But so many people have so many different things to say about it. Some truly grasp the concept, speak of its value in helping job seekers land good-fit jobs, and caution that it takes time and effort to do the back-end personal branding work. While others are merely talking heads and self-professed experts who constantly pound us with misinformation.
  • Personal Branding and Your LinkedIn Profile Photo

    Meg Guiseppi
    15 Jan 2015 | 3:30 am
    Personal Branding and Your LinkedIn Profile Photo is a post from: Executive Resume Branding   Over the past several years, a lively discussion has unfolded in the comments for my 3 year-old post, “Does My LinkedIn Profile Really Need a Photo?” No doubt, discrimination in job search exists and your photo can expose you to discrimination based on age, weight, ethnic background, etc. But I still contend that NOT having a photo may be even more detrimental, especially for the job seekers I serve – c-suite and senior-level executives. Executive recruiters have told me that they pass…
  • Toxic Executive Job Search Beliefs: Personal branding is not for me

    Meg Guiseppi
    6 Jan 2015 | 4:26 am
    Toxic Executive Job Search Beliefs: Personal branding is not for me is a post from: Executive Resume Branding You’re faced with an executive job search. You hear a lot about personal branding, but you don’t think it’s for you. Is this your mindset? “I don’t need personal branding. I’m not a brand. I’m a person!” True. You’re not a brand, but you HAVE a personal brand. We all do. We’re known for being certain kinds of people, with certain strengths, passions, values, and attributes. People rely on us for those things. Personal branding is no longer…
  • 2 More of My Favorite Executive Resume Branding Tips

    Meg Guiseppi
    16 Dec 2014 | 3:17 am
    2 More of My Favorite Executive Resume Branding Tips is a post from: Executive Resume Branding After more than 20 years in the careers industry – collaborating with executive job seekers to define their personal brand and create their executive resume, LinkedIn profile, biography, cover letters, and other personal marketing collaterals – I’ve innovated and picked up some insider tricks to help my clients stand out above the competition. I recently shared 2 favorite tips that can help elevate the value you offer and catapult your job search forward in my post, 2 of My Favorite Insider…
  • Toxic Executive Job Search Belief: I don’t need to target my resume

    Meg Guiseppi
    2 Dec 2014 | 3:03 am
    Toxic Executive Job Search Belief: I don’t need to target my resume is a post from: Executive Resume Branding You’re deep into executive job search or about to dive into one. If this what you’re thinking, I want to set you straight, and help you get on the right path to landing a great-fit new gig: “First things first. I’ve got to get my resume together.” Today’s job search is a personal marketing campaign. Any marketing initiative begins with knowing who you’re targeting, what their current needs are, and how what you have to offer them will help them meet those…
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    SimpliFlying

  • SimpliFlying’s Take In The News – Dec 2014/ Jan 2015: Aviation Marketing Insights in Business Standard, APEX and more!

    Li Guen
    31 Jan 2015 | 5:40 am
    2015 was off to a rough start with the AirAsia QZ8501 crash incident. In the initial phase where confusion ensued though, it was comforting to see the airline’s CEO Tony Fernandes take the lead in engaging consumers. It helped make people feel a little more assured that the AirAsia and the authorities were on the ball. The way […] The post SimpliFlying’s Take In The News – Dec 2014/ Jan 2015: Aviation Marketing Insights in Business Standard, APEX and more! appeared first on SimpliFlying - The Leading Airline Marketing Consultancy. Author informationLi GuenHead of…
  • Can in-flight Wi-Fi be a win-win for Airlines and Passengers?

    Vishal Mehra
    30 Jan 2015 | 3:09 am
    The last year will perhaps be remembered as the year when in-flight Wi-Fi took flight worldwide. What has been a boon for air passengers worldwide, has also posed some interesting challenges for airlines, after presenting some lucrative opportunities. How? Let’s go through some data points from the recently released in-flight Wi-Fi report from routehappy. 52 airlines worldwide […] The post Can in-flight Wi-Fi be a win-win for Airlines and Passengers? appeared first on SimpliFlying - The Leading Airline Marketing Consultancy. Author informationVishal MehraSenior Digital…
  • Yuri Van Geest talks Three Key Technologies for the Future of Airlines

    Vishal Mehra
    28 Jan 2015 | 10:10 am
    Editor’s Note: We are publishing a five-part weekly series on the Future of Air Travel. For this exclusive series, SimpliFlying consultants have been interacting with leading thinkers and futurists and tapping their valuable insights. This is the third interview of our series. (Read Part 1 and Part 2.) Yuri van Geest is an expert on Singularity, […] The post Yuri Van Geest talks Three Key Technologies for the Future of Airlines appeared first on SimpliFlying - The Leading Airline Marketing Consultancy. Author informationVishal MehraSenior Digital Strategist at SimpliFlyingVishal…
  • Are we done crying yet? The tear-jerking stories of VFR marketing

    Marco Serusi
    28 Jan 2015 | 6:13 am
    An unsuspecting person is going about his business, and an airline employee shows up with a free ticket. Cheesy music plays in the background and the airline reunites two friends/relatives while a “moving” story is told on video. – The end - If this sounds familiar, it is because airlines over the past few years have […] The post Are we done crying yet? The tear-jerking stories of VFR marketing appeared first on SimpliFlying - The Leading Airline Marketing Consultancy. Author informationMarco SerusiSenior Consultant at SimpliFlyingMarco is a Marketing Consultant at…
  • Simon Torrance discusses Three Big Technologies for the Future of Aviation

    Vishal Mehra
    20 Jan 2015 | 9:59 am
    Editor’s Note: To kick-start 2015, we are publishing a five-part weekly series on the Future of Air Travel. For this exclusive series, SimpliFlying consultants have been interacting with leading thinkers and futurists and tapping their valuable insights. This is the second interview of our series.  Simon Torrance is the CEO of Metaflight, an advisory company specialising […] The post Simon Torrance discusses Three Big Technologies for the Future of Aviation appeared first on SimpliFlying - The Leading Airline Marketing Consultancy. Author informationVishal MehraSenior Digital…
 
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    Unbound Edition

  • The Psychological Difference Between $12.00 and $11.67

    Davis Brand Capital
    30 Jan 2015 | 8:00 am
    Of the lunch spots near my office, the chain Le Pain Quotidien’s menu always demands more of my attention than others. The reason that the menu at Le Pain Quotidien is unusual isn’t because they serve open-faced sandwiches or that I’m not sure what kind of cheese Fourme d’Ambert is, but rather that their prices aren’t formatted like those of other shops. Organic egg frittata costs $12.00, curried chicken salad tartine is $12.25, a large cappuccino is $5.35. In a world where most prices ends with “.99″, Le Pain Quotidien’s prices make my brain hurt.
  • Dear Marketers, Stop Trying to Sell Sexism. You’re Failing.

    Davis Brand Capital
    30 Jan 2015 | 7:47 am
    “Men everywhere can now rejoice as their wives and girlfriends finally have a way to track their time of the month.” I received this pitch email for the MyPeriod Tracker app this week. “How many ruthless fights have been started due to lack of empathy from the husband because he had no idea what type of mood he was coming home to?” It’s 2015 and this kind of utterly embarrassing marketing still exists. Keep reading — it gets worse. The subject line contained the phrase “PMS & Men,” which hinted at the email’s contents. The app was created…
  • The Smartest, Richest Companies Can’t Crack Mobile.

    Davis Brand Capital
    30 Jan 2015 | 7:43 am
    The world’s smartest and richest tech companies posted their quarterly earnings this week, and if you had to draw one lesson from the results, it’s this: mobile matters—more than anything. The companies seeing the strongest growth—Apple and Facebook—are the ones with the most successful mobile strategies. The companies seeing declines, missing expectations, or falling short of their former glories—Google, Alibaba, and Microsoft—are the ones that can’t quite make mobile work for them. And in that faltering, opportunity opens up for the next great business idea—an idea not…
  • Why Airbnb’s New Head of Design Believes ‘Design-Led’ Companies Don’t Work

    Davis Brand Capital
    30 Jan 2015 | 7:42 am
    The gospel in the Valley these days is startups must be “design-led.” Sure, your founders have to be engineers, but your first hire had better be a designer. This is due largely to the current state of technology, particularly apps. As things get easier to build, fund, and support, good design is one of the few remaining competitive advantages. But once a startup gains any kind of scale, can it really be “design-led”? How do you structure a creative organization experiencing hyper growth? “That foundation hasn’t really been in place at the companies you see today, because…
  • 4 Ways to Be More Innovative at Work

    Davis Brand Capital
    30 Jan 2015 | 7:41 am
    Innovation. It’s easy to talk about it — it’s probably one of your department’s key goals or built into your company’s mission statement — but it’s not so easy to do. It’s even harder to make it a habit in your day-to-day workflow. As an innovation consultant and entrepreneur, I was recently given a sneak peek at a new book on innovation called A Beautiful Constraint. In short, it teaches you to take your constraints — budget, time, resources, whatever — and make them work for you in your quest for innovation. It sounds simple, and in many ways it is. Electrified by the…
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    WordPress.com News

  • Press Publish Tickets

    Jen Mylo
    30 Jan 2015 | 12:53 pm
    It is with great excitement that I announce the opening of ticket sales for the Press Publish conference series we teased here earlier this month! After scouring the web for bloggers with inspiring stories, successful blogs, and unique voices, we’ve confirmed the speaker lineups, and are thrilled to be including popular WordPress.com bloggers like Katherine Fritz, Jerry Mahoney, Emily Austin, and Russ Crandall. Here’s our collection of featured blogger speakers: You can see who’s speaking where by checking the event pages for Portland and Phoenix. In addition to…
  • Google Analytics for WordPress.com Business sites

    Ran
    29 Jan 2015 | 9:00 am
    The Stats on WordPress.com are a special favorite of many site owners — it’s our second-most visited screen. At a glance, you can see when you get the most traffic, which posts are making the biggest impact, who your most frequent commenters are, and more. It’s a great way to gain insights into your visitors and your site. To complement our built-in stats and to give you even more information about your traffic, you can now use Google Analytics with WordPress.com, as part of the WordPress.com Business plan. Add the Business plan to your site and get everything you need to…
  • One Theme, Three Ways: Customizing Twenty Fifteen

    Ben Huberman
    27 Jan 2015 | 8:00 am
    Our default theme this year, Twenty Fifteen, draws visitors’ eyes to what matters most — the text and images you publish on your site. Crisp typography, generous spacing, streamlined navigation: Twenty Fifteen shows that less can indeed be more (and that it can look great on any device). Keeping things simple and streamlined doesn’t mean you can’t make a theme your own, of course. From free custom color schemes (pictured in the gallery above) to a vertical header area with ample space to channel your (and your site’s) personality, Twenty Fifteen is a…
  • Notifications just got a boost!

    Fred Cheng
    20 Jan 2015 | 11:04 am
    If you’ve been tuning in to Hot Off the Press, you’ll know about recent updates to the WordPress.com interface along with some fantastic technical upgrades. To continue the momentum, we’ve introduced more interactive and robust notifications throughout WordPress.com. (Coming soon to a Jetpack blog near you.) Keep an eye on the new interface and let us know what you think! Why the change? We care about giving our users a streamlined and consistent experience across their devices. Unlike the old design, our new notifications look practically identical whether you are…
  • New Themes: Cubic and Wilson

    David A. Kennedy
    15 Jan 2015 | 7:40 am
    It’s Theme Thursday and today I’m happy to present two new free themes: Cubic and Wilson. Cubic Designed by WordPress.com’s own Thomas Guillot, Cubic is a clean, simple, and responsive theme. With its single-column, grid-based design crafted around large featured images, Cubic is the perfect fit for photobloggers. Read more about Cubic in the Theme Showcase, or activate it on your blog by going to Appearance → Themes. Wilson Designed by Anders Norén, Wilson is minimal yet bold. It’s a clean and simple theme for personal sites and blogs — make it your own with a…
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    GIRVIN | Strategic Branding Blog

  • GET OUT THERE

    Tim
    29 Jan 2015 | 9:00 am
    THE JOURNEY OF DISCOVERING IS NEVER A STRAIGHT LINE Brand. Place. Team. Community. Who is it, where is it, what is it, who are we talking to? When there is a new inquiry — a brand to be evolved and rebooted in some manner — I make it a point to get out there, wander & wonder — go there, talk, meet, connect and sense what I can and learn more. In working internationally, I like to build in more time for the circumnavigational travel, to explore a bigger sphere. So working in different parts of the world, I get there early, and stay longer to learn more, study language, art, culture,…
  • The Perfume of Trees

    Tim
    27 Jan 2015 | 9:00 am
    Earth head down, to the roots and up to the wood [above: a pitch burl from a pine in the Grand Canyon] As a person that walks the woods, it is a place that is alive with scent. The mystery of the trees, in their own complex and profoundly beautiful ecosystem, takes moisture from the earth and sky — in leaves, needles and roots, that transpires that moisture as a molecular mist in its very canopy, changes all the air around it. And a forest is rich with oxygen to awaken the mind; and the perfume of the woods that flows all round — a great wafting of tiers of scent. As I walk a young [80…
  • You Could Be More

    Tim
    22 Jan 2015 | 9:00 am
    In the Work of the Personal and the Intertwinement of Brand There is knowing and there is being. What do you know? And what do you — be? In the work of branding, looking for soul and truth, sometimes I feel like a kind of vampire hunter, looking for the real, the known, the truthful. Not ghosts, or mists. But real. What I know is that the truth will be told — just as my truth, my legacy, the wholeness of my history will come clear — it’s there, in the record, for anyone to find. And what that means to what I really do, the directness of the layering of my being. What do I offer, how…
  • The Weaving of Mind, Story, The Library and The Memory

    Tim
    20 Jan 2015 | 9:00 am
    The Waft and Weft of Christopher Nolan’s “Interstellar.” There is a story, then a story within the story, a story behind the story, and the story that you hold in your mind, wrists, fingertips. They weave. Or lips, in the love story that never ends, it keeps going on, repeating itself — forever, it’s been [fore]told. I was, in a manner, shocked by that layering in the seeded visioning of “Inception.” It was familiar — “if there is a dream, there could be another dream inside it;” — and if there is an idea, then journeying further, there are ideas, on ideas, in ideas.
  • Brand Sensuality

    Tim
    15 Jan 2015 | 9:00 am
    Experience Design, Sensationalism and the Layering of Sensuality You’re a…sensualist? You = sybarite? –––– This from an emailing from the lexicographical modeling of Visual Thesaurus below, a word cartographic tool that plays to motion-mapping the interrelationships of words. I subscribed to it in Beta because I have an affinity for tendrils of information — entwining paths to more. And more. To this daily emailing, and this word, I was thinking about the nature of sensation and sensuality, the holistic sensate spiderwebbing of scent, sight, hearing, taste and touch. sybarite…
 
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    Sparks

  • Is your healthcare brand experience mobile optimized

    Eric Brody
    30 Jan 2015 | 5:59 am
    It’s not hard to imagine that at some point in the future, customers (formerly known as patients) might have a mobile-only relationship with your healthcare system or hospital brand. The numbers bear this out. Consider that between 2010 and 2013, time spent on smartphones more than tripled, while time spent...
  • Consumerism, language and the changing world of health care brands

    Eric Brody
    21 Jan 2015 | 6:00 am
    It’s our belief that to thrive in the future, healthcare system and hospital brands need to think, act and compete like consumer brands. While in the past, providers were able to be driven by what was best for them, future success calls for rising to the challenge of delivering what’s...
  • The why and how of great brand names

    Eric Brody
    20 Jan 2015 | 8:14 am
    For most people, the extent of the time they think about names doesn’t go much beyond life’s special occasions, e.g. when you looked at your newborn son or daughter for the first time, or when you brought a new kitten or puppy home for the kids. But if you’re even...
  • Agile brands need agile brand marketers

    Eric Brody
    12 Jan 2015 | 6:55 am
    There’s a lot of talk these days about “agile brands.” These are brands that are quick on their feet and able to meet consumers on their terms – wherever, whenever and however they want. But agile brands only get that way with agile and brave brand marketers at the helm....
  • Health system and hospital marketing in 2015

    Eric Brody
    5 Jan 2015 | 11:05 am
    In case you didn’t see it, here’s a good article on HealthLeaders Media – 5 Resolutions Every Hospital Marketer Should Make in 2015 – written by Marianne Aiello. She looks back at some of the strongest hospital marketing initiatives accomplished in the past 12 months and translates those into resolutions...
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    Cotter Visual » Blog

  • 4 Ways To Tell Your Brand’s Story Visually

    Cathy
    20 Jan 2015 | 9:43 am
    Branding is about making an emotional connection with your customers, right? So it makes sense that storytelling, if created “brand appropriately”, can be one of the most powerful tools in humanizing your business. It is also the perfect opportunity for you to visually brand! Here are 4 ways to help tell your brand’s story…. Create Community People are happy to get behind a cause quicker than a brand. If your brand supports a cause, there are certainly other people who support it too and this builds that emotional connection. Why? It’s important for people to know what you care…
  • 4 Basic Visual Brand Builders

    Cathy
    19 Dec 2014 | 8:49 am
    Are you building your visual brand? Visual branding is much more than just your logo. Are you using visual consistency at every touchpoint? See if these basic visual brand builders to follow, help you. 1  Are you empowering your logo to build recognition? You might want to: add it to all your communications so it appears consistently.  include it in your email signatures and presentations. 2  Are you building a powerful consistent visual brand presence for your social media profiles? You might want to: include your logo and URL. build your profiles so they all look as if they belong…
  • 5 Visual Tool Tips Everyone Should Know About

    Cathy
    2 Dec 2014 | 11:17 am
    Looking closely at social media content we can gather valuable insight on using images. The basic principles are applicable to any visual brand so use these tips to help you think about how you want to drive engagement with your audience.  
  • In Gratitude For Great Collaborators

    Cathy
    24 Nov 2014 | 10:14 am
    Appreciation comes everyday in the little things and we need to pay attention to each and every one of them. I am truly grateful to have found a way of earning a living that keeps me motivated, passionate and spirited. Cotter Visual Communications is in its 26th year of doing business and it is time we share why we do what we do. I would like to show my gratitude to our clients who allow us to appreciate who they are and what they are doing. We are all doing good work, together! Here are some of the attributes I admire in ours. They are:  collaborators – seeking the greater good…
  • 3 Reasons Why Your Visual Brand Should Be Working For You

    Cathy
    11 Nov 2014 | 6:55 am
    We have seen the shift to visual content on social media with pinterest sharable images, facebooks image-based timeline and facebooks acquisition of the “image-based content king” instagram. So why is visual content driving engagement? 3 simple reasons…. Visual content communicates information efficiently and effectively. 90% of information your brain absorbs is visual, and visual messages are processed 60,000x faster than text. Studies show that people only remember 20 percent of what they read and 10 percent of what they hear, but retain 80 percent of what they see and do. Visual…
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    Executive Career Brand

  • Toxic Executive Job Search Beliefs: Hit the job boards hard

    Meg Guiseppi
    26 Jan 2015 | 4:06 am
    Your executive job search isn’t going well. You don’t know why. You spend hours and hours every day scouring the job boards, customizing your resume, and responding to postings. Is this what you’re thinking? “My branded resume and LinkedIn profile are ready. Time to hit the job boards hard.” Many job seekers believe that being up-to-date with the latest internet-driven job search methods means continuously blasting your resume out to any job postings that remotely look like a potential fit. Job boards typically yield a dismal estimated 5% success rate, especially for…
  • Get the Most Out of LinkedIn

    Meg Guiseppi
    19 Jan 2015 | 3:10 am
    This compilation of past posts about using LinkedIn for executive job search follows up a 3-part series of posts I wrote about a year ago, How to Use the New LinkedIn for Executive Personal Branding. Using LinkedIn is a favorite and frequent topic of mine, and I realized that since I posted that series, I’ve written more than a dozen other popular LinkedIn posts. They can help give you the competitive edge and accelerate your executive job search. The 3 Most Important LinkedIn Profile SEO Places for Relevant Keywords Pack your most-searched relevant keywords in the LinkedIn profile spots…
  • Over 50? Is Personal Branding for Boomers, too?

    Meg Guiseppi
    12 Jan 2015 | 3:31 am
    Personal branding seems to belong to Gen-X and Gen-Y. They’re talking about it, blogging about it, and using it more than Boomers. Does that mean that personal branding works best for them, and not so much for you, if you’re a Boomer? Or that the process of defining and communicating your personal brand is different than for younger generations? If you believe some of what they have to say about personal branding, you may answer “yes”. But, no matter what your age, personal branding plays a critical role in successful job-hunting, business management, and overall career health. Every…
  • Toxic Executive Job Search Beliefs: I don’t need an online presence

    Meg Guiseppi
    5 Jan 2015 | 4:07 am
    Executive job search is looming imminently in front of you, or you’re already deeply mired in one. You’ve heard that social networking and online presence are important, but they’re just not for you. Is this what you’re thinking? “I don’t have time for social networks and I don’t like the idea of putting myself ‘out there’ online. So I won’t.” Ignoring online presence and social networks when you’re job-hunting is a big mistake. If you’re not visible and at least somewhat active online, you may never be found by the very people you need to be smack…
  • Best Ways and Places to Research Your Target Employers

    Meg Guiseppi
    15 Dec 2014 | 4:10 am
    Savvy executive job seekers know that the very first steps in landing a great-fit job are TARGETING (selecting, say, 10-15 employers that you feel will provide the kind of job you want) and then RESEARCHING each one for industry and company market intelligence. Don’t even think of diving into updating your resume or LinkedIn profile, until you’ve done this! You’ll use this information to determine the expertise and qualifications you possess, that will help them increase and improve business. You’ll then define your personal brand and unique promise of value to them, and…
 
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    The Online Community Guide

  • Member to Member Webinars

    Richard Millington
    30 Jan 2015 | 9:15 am
    Here’s a simple idea. Set up a weekly (or monthly) webinar slot. Members can put themselves forward each week to share a story, teach a skill, interview someone they admire, or simply share something they’ve learnt recently to other members of the community.  Record the webinar and make it easy for attendees and the member to share it widely.  Over time you’ll build up an incredible repository of niche information. 
  • Why Most Branded Communities Fail

    Richard Millington
    29 Jan 2015 | 9:24 pm
    If you're curious why most branded communities fail, PR Week published an article of mine this week.    p.s. time is running out to sign up for SPRINT Europe's community management event. 
  • A Useful Resource

    Richard Millington
    29 Jan 2015 | 11:15 am
    Many sites are combing the best of social science with technology. Here’s a resource detailing a few of them: http://www.useronboard.com/
  • Minutia Trips Up Advocacy Campaigns

    Richard Millington
    28 Jan 2015 | 10:17 am
    Most advice on nurturing advocates can be summarized in four steps: 1) Find people passionate about your brand (usually those that contribute the most) 2) Give them exclusive access, information, and possibly freebies. 3) Connect them with one another to build a community to share advice/feel a sense of connection.  4) Give recognition, training, and encouragement to do their work.  If this worked, we would see many more successful advocacy campaigns.  We don't because this advice works best when the community manager is tweaking the activity of existing highly active…
  • % Of Target Members Who Are Aware/Participate in Communities

    Richard Millington
    27 Jan 2015 | 9:39 pm
    A few years ago, we did a survey that asked community professionals what existing communities they participated in. The results were illuminating. About 90% of community professionals didn't participate in any community about the topic.  Only around 20% could even name an existing community in the space. This has strategic implications.  The temptation is to look at your competitors and clearly define a unique value proposition that targets a narrow slice of the audience. That makes sense if you have established competitors. That establishment factor is…
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    Beneath the Brand RSS News Feed

  • Coolest Picture-Printing Technology Ever

    Cindy Wendland
    1 Feb 9235 | 6:22 am
    Summary: The excitement is making us giddy. We didn’t know which part to share with you first, so decided to tell you to go to Kickstarter and look at Prynt. It is an iPhone- and Galaxy-compatible case that will print pictures in 30 seconds. The coolest part is the augmented reality portion — we’ll get to that.
  • Early Access to Promoted Pins on Pinterest

    Cindy Wendland
    1 Feb 5644 | 6:22 am
    Summary: One of our clients received an email from Pinterest saying it was “Time to Shine." They were selected to get early access to Promoted Pins — Pinterest’s new advertising vehicle that launched in January. The email message encouraged the business to shine now in their advertising before Promoted Pins are opened up...
  • eHarmony Has The Love Potion

    Emory Brown
    1 Feb 3269 | 6:21 am
    Summary: It’s official: Cupid has competition. It’s not the cute little Valentine’s Day bears or bunnies from Hallmark; it’s a social tech behemoth named eHarmony. Cupid misses his mark sometimes, and we all know it — but E-Harmony has a love potion that is locking lovers in love for life. 600,000 marriages in six years is quite a feat for an online dating service...
  • Future Advisor Stops Leaky Investments in Less Than 2 Minutes

    Cindy Wendland
    1 Feb 2325 | 6:22 am
    Summary: Are you a smart investor? Do you make money hand over fist? Or do you leave your money in your 401K and just glance at the quarterly report? Future Advisor is a premium online investment service that can automatically manage your investments...
  • BelVita Breakfast Bites Claim Four-Hour Energy

    Cindy Wendland
    1 Feb 2148 | 6:21 am
    Summary: One of the problems with eating cereal for breakfast is that after an hour, hunger pangs creep in. It just doesn’t seem to satisfy for very long. BelVita Bites caught attention from their claim that their product contains slow-release carbs that will help fuel the body for four hours. That could help you make it to lunch without massive snacking in between or at least make it to snack time. BelVita claims nutritious sustained energy. That sounds great. We all look for our food to help us feel good and sustain our energy.
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    Deep Ad Thoughts

  • Launching a New Restaurant Brand for Neo

    Anna Forbes
    30 Jan 2015 | 9:36 am
    When the owner of Neo told us his vision for his new restaurant concept, we were hooked. He knows his target audience (the ever popular, >> The post Launching a New Restaurant Brand for Neo... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Trade Association Rebrand Challenge

    Dave Cyphers
    19 Jan 2015 | 7:21 am
    The Grain Foods Foundation (GFF), like many trade and commodity groups, serves diverse audiences, from doctors and dietitians to consumers, the media and their own >> The post Trade... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Ten Years of Lessons Learned

    Anna Forbes
    9 Jan 2015 | 9:00 am
    I recently celebrated ten years at The Cyphers Agency. It got me thinking about all the amazing people I’ve worked with over the years and >> The post Ten Years of Lessons Learned appeared... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Holiday Design-Palooza

    Christina Drews-Leonard
    30 Dec 2014 | 12:25 pm
    Here at the Cyphers Agency, we’ve been busy dreaming up holiday promotions for our clients. See a few we created recently: Other agencies have also >> The post Holiday Design-Palooza... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Website Hacking Security Tips

    Christina Drews-Leonard
    15 Dec 2014 | 1:29 pm
    "Oh no, my website has been hacked!" is being heard more often these days. It doesn't matter if your site is small or big, all sites are vulnerable. Take some time to put some security measures in... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
 
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    Dwayne Flinchum

  • One Very Well Financed “Shack”

    admin
    30 Jan 2015 | 11:44 am
    I don’t purport to understand the inner-workings of Wall Street I.P.O.’s and certainly I never opened or managed a restaurant. That being stated, doesn’t the public offering of Shake Shack reek of something beyond just tasty hamburgers and fries? In the publishing business, an old trick was to fill the newsstands with your magazine — front and center — but to give special focus to the ones just outside the offices of advertising agencies leading the accounts you needed for sponsorship. Shake Shack clearly did something similar, opening its restaurants in Dubai, London, Istanbul, Las…
  • Reflecting on IridiumGroup’s 20th Anniversary – and Envisioning 2015

    admin
    5 Dec 2014 | 10:09 am
    As of January 1, 2015, our company will have completed 20 years in business. I began with an idea of functioning independently — first as Flinchum Inc. and soon thereafter as IridiumGroup. Having worked in publishing and later, in 1994, at Donaldson Lufkin Jenrette, I was convinced that I could deliver exceptional creative and design services that met or exceeded those at top agencies, and do so competitively. What I never expected were the relationships that came along with that endeavor, or today, the gratitude that I have for those relationships.  Over the past 20 years, we’ve worked…
  • A Brand Image That Fits

    admin
    26 Oct 2014 | 10:38 am
    Throughout my career, I’ve seen examples of great organizations that lacked the proper dress or attire. By this, I mean that once inside the company, I observed impressive capabilities, special insights and knowledge of the markets they served, and sometimes, a rare level of integrity and commitment to deliver on their brand promise — but with marketing communications (the corporate dress) that did not accurately and appropriately represent those qualities in the messaging and visual standards of their brand. Expression of a brand is a tricky thing. More often than not, companies are…
  • Innovations, Driven by a Monotony of Marketing

    admin
    7 Sep 2014 | 4:50 pm
    My job affords me a luxury. I have tremendous gratitude for the things I have learned over the years as we have led cross-industry brand initiatives for some of the world’s leading organizations. But at times, all it takes is a long walk in the city to observe new ideas. Considering this blog, which was intended to reflect the current culture or a snapshot of contemporary marketing, I’m seeing that there are many varied items of interest emerging lately — perhaps appropriate to the disruptive, seemingly haphazard business and communications climate we live in. I’ll share a brief…
  • 90 days, and counting

    admin
    25 Aug 2014 | 8:13 am
    As of today, we have precisely 90 business days left until 2015. In addition to fall being “back to school” season, it’s also “getting back to business” time as we begin the sprint to year-end and the promise of the new year ahead. Bear Bryant famously said, “It’s not the will to win that matters. . . everyone has that. It’s the will to prepare to win that matters.” It’s difficult to understand any company being satisfied with the status quo of their business. By now, many of us have learned that this isn’t exactly the age for complacency. The climate is volatile and…
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    Professional Services Marketing Today

  • Assessing Your Team’s Chemistry to Increase Productivity

    Megan Yaroch
    30 Jan 2015 | 11:00 am
    Chemistry can have many meanings. Chemistry class. The cool class you took in school where you blew stuff up, but also had to sit through learning equations to understand how to blow the stuff up. Romantic chemistry. That “gotta have you, want to be around you all the time, goo-goo, ga-ga, puppy love” feeling. Chemistry with your coworkers. The platonic way that you mesh together in a working environment. If you want to talk about blowing stuff up, then you may want to look into a potential anger issue. If you want to talk about love, go watch “You’ve Got Mail.”…
  • SEO Checklist: How to Make Your Tech Firm’s Website More Visible in Search

    Teresa Slider
    29 Jan 2015 | 7:51 am
    You might think you’re already doing everything you can to improve the visibility of your technology firm online, but the constantly changing algorithms used by Google could mean your approach is out of date. With the crucial role search engine optimization (SEO) plays in increasing visibility and generating leads for your firm, you can’t afford to fall short on this essential element of online marketing. Check out the graphic below and you’ll see SEO is the most effect online marketing technique used by experts and high growth firms. Many technology marketers aren’t…
  • 5 B2B Content Marketing Techniques to Revamp Your Marketing Strategy

    Renee Servinsky
    28 Jan 2015 | 7:38 am
    Research shows that content is the backbone of successful online marketing. Firms that generate at least 40% of their leads online through content marketing grow 4X faster than firms that don’t. However, it’s not an easy proposition. And you may look at your results and wonder why your content marketing wasn’t as successful as predicted.  Maybe your managing partner is having trouble seeing the value of content creation and promotion, particularly if inbound leads haven’t increased substantially. So why does content marketing so often fall off track? For…
  • New Research Uncovers Biggest Business Challenges in A/E/C

    Sylvia Montgomery
    27 Jan 2015 | 7:06 am
    It’s more apparent than ever that architecture, engineering, and construction (A/E/C) firms face many of the same uncertainties as other industries—as well as many unique to their field. Making the future a bit more manageable, though, is a new body of research from the Hinge Research Institute.   We gathered responses from over 500 professional services firms across seven different industries (accounting and finance, technology, marketing/communications, A/E/C, legal, and management consulting), with A/E/C making firms up nearly a fifth of those surveyed. Despite the…
  • New Research Report: Referral Marketing for Professional Services Firms

    Lee Frederiksen
    26 Jan 2015 | 9:13 am
    Across the world of professional services, countless firms are missing out on opportunities for new business – even though 72.1% of firms identify attracting and developing new business as their top business challenge in 2015. The reason? An incomplete approach to referrals. Traditionally, referrals have been at the heart of many firms’ marketing strategies. Our previous research found that increasing referrals was the top marketing initiative for professional services firms in 2015. But as the marketplace evolves, we wanted to look deeper. How and why are non-clients making…
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    Katz Marketing Solutions' Brand Triumphs & Tragedies

  • 4 Ways to Raise Pricing and Delight Customers

    Tammy Katz
    29 Jan 2015 | 3:23 pm
    Most companies loathe or mismanage the harsh reality that pricing increases are often necessary to offset inflation, even with the most diligent cost control.     Often, this is a painful across the board price percentage increase on all units, on largely unchanged products and services.     Here are five great ways to drive price increases that consumers will willingly accept, and, even enhance loyalty to your company. 1.   Innovate to improve the customer’s user experience – Tide Pods is a brilliant innovation that makes washing clothes more convenient, portable, and…
  • University of Dayton’s Rebranding Nightmare

    Tammy Katz
    24 Jul 2014 | 10:19 am
    University of Dayton proudly unveiled its unfortunate new athletic logo last week, which has been largely skewered by their alumni.    Noble intentions, but not exactly the desired outcome.       The university is primarily known as “U.D.” and the old and new athletic logos are: Old:                                                         New: The logo change was intended to be an investment in the athletic program’s future, with ” a stronger, more iconic representation of our program and our sports teams…
  • 5 Hottest Food Trends at Expo West |

    Tammy Katz
    20 Mar 2014 | 8:17 am
    We were delighted to appear in The Ohio State University’s Food Innovation Center Blog: “Natural Products Expo West 2014 was an incredible show of natural, organic, and healthy food and beverage manufacturing, ingredients, and in many ways – the future of the food industry, given that healthier food has moved from trend to societal shift. The natural, organic and healthy products food industry is growing nearly three times higher than the food industry average, per Penton. I had the privilege of attending with 67,000 of my closest friends and 2,600 exhibitors. Expo West was an…
  • Super Bowl XLVIII Ad Rankings: Budweiser, Doritos (and Seahawks) Blowout

    Tammy Katz
    3 Feb 2014 | 11:40 am
    Budweiser and Doritos were the uncontested winners in last night’s Ad Bowl, as measured by USAToday (popularity),  Brand Bowl (social media buzz) and Katz Marketing Solutions (effectiveness).   Both brands had two exceptional spots (Budweiser: Puppy Love and Hero’s Welcome; Doritos: Cowboy Kid and Time Machine) that nailed all the essentials of great advertising:   enhances brand equity, persuasive, resonates with the target audience, compelling main message, brand integral to the story, and the Super Bowl ‘wow’ factor for entertainment.   Doritos…
  • Food Mergers and Acquisitions that will shape 2014

    Tammy Katz
    13 Dec 2013 | 7:37 am
    Brilliant overview by Paul Conley/FoodDive: three expected trends in the food industry. 1.  Buying market share 2.  Dumping the non-core (refocusing on core) 3.  Buying younger (and more innovative) companies “This week saw two more giant deals for the food industry in a year that has been filled with mergers, acquisitions and divestments. Sysco announced it would spend $3.5 billion to buy competitor U.S. Foods; meanwhile, WhiteWave announced it would spend $600 million to acquire Earthbound Farm. Those deals, as different as they were, pointed to a…
 
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    Aaker on Brands

  • The Evidence You Need to Justify Brand Investment

    28 Jan 2015 | 12:00 am
    Many CMOs are challenged with the question, “Where is the quantitative proof that brand investments pay off?” The benefits seen in people, IT, and organizational culture do not provide the necessary evidence. So, let me detail three pieces of quantitative evidence about the power of branding.Robert Jacobson and I conducted two studies in which the impact of brand equity on stock return was measured using time series models.The first database included nine high-tech firms such as Apple, Dell, HP, Microsoft and Oracle. Quarterly data over 8 years provided 250 observations. Brand equity was…
  • The Best Ads of the 21st Century

    21 Jan 2015 | 12:00 am
    Advertising Age asked a panel of 17 respected leaders in the advertising community to evaluate a set of 50 nominees and declare the top 15 ads of the 21st century. These campaigns represent outstanding and provocative choices. What we see is some impressive messaging and outstanding execution.The number 1 campaign of the panel, which would have been my choice as I've written in the past, is Dove's “Campaign for Real Beauty.” It was not designed to sell a product but to change society’s view of beauty and enhance the self-confidence of women and teen girls. Wow!All of the winners were…
  • The Importance of Category Labels

    14 Jan 2015 | 12:00 am
    I've stated many times before that the only way to grow, with some exceptions, is to innovate and create “must haves” that define a new subcategory (or category) and then manage that subcategory so that it wins in the marketplace and so that your brand becomes an exemplar. When this happens, subcategory competition becomes the focus rather than brand competition, and this can be a foreign concept to most marketers.A key part of the process is the subcategory or category label or “brand.” The brand that can define and manage the label will be in a position to both help the subcategory…
  • Skype Uses Storytelling to Drive Growth

    12 Jan 2015 | 12:00 am
    In 2012, Skype brought in a new CMO, Elisa Steele and decided that the way to expand Skype usage (too often restricted to special occasions) was to uncover and promote user stories, especially those that focused on “everyday moments.” The idea was to channel the passion of Skype users into stories that have the ability to impact, contribute emotion, change perceptions, alter behavior, be remembered and stimulate sharing. Needless to say, this approach worked.The Skype story is worth looking at for two reasons. First, it is a rare case of story-based marketing achieving a documented…
  • Looking Back at 2014's Best Posts & Preparing For 2015

    7 Jan 2015 | 12:00 am
    Before I start a new year of blogging, I wanted to take some time to reflect on the 40 some-odd commentaries that I posted in 2014. Which stand out?Two stories of brand strategy success stood out as the most popular and most commented.The first describes six reasons why Uniqlo has achieved dramatic energy and growth during the past two decades. Uniqlo’s success is based on a clear brand vision, amazing innovation, integrated operations that include a direct link from store to factory, a charismatic owner-founder and the ambitious goal of being the top private-label clothing retailer in the…
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    brandsalsabrandsalsa

  • 5 Ways to Maximize Your Personal Brand | Addison Whitney

    Matthew Harris
    27 Jan 2015 | 5:19 am
    5 Ways to Maximize Your Personal Brand By Matthew Harris “All of us need to understand the importance of branding. We are CEOs of our own companies: “Me, Inc.” To be in business today, our most important job is to be head marketer for the brand called You.”  – Tom Peters Personal branding. It is a concept summed up perfectly by Tom Peters when he introduced the idea of being the CEO of Me, Inc. Your personal brand is the only brand that is guaranteed to stay with you throughout your entire career, going with you from job to job, company to company, serving as one of…
  • AW Rewind: The Addison Whitney Week in Review - 1.17.15

    Matthew Harris
    16 Jan 2015 | 10:26 am
    AW Rewind: The Addison Whitney Week in Review - 1.17.15 Welcome to another edition of “AW in Review“, our weekly roundup of our latest brandsalsa and Addison Whitney news and posts! Don’t forget, you can stay up-to-date with everything from Addison Whitney by joining the conversation with us on our social media channels – Twitter, Facebook, LinkedIn and Google+ A Thermostat to Rule Them All A year ago, would anybody have thought that the product development we saw this year at CES would be inspired by an innovation to, of all things, a thermostat? Yes, a thermostat.
  • A Thermostat to Rule Them All | Addison Whitney

    Guest Blogger
    15 Jan 2015 | 6:46 am
    A Thermostat to Rule Them All By Beth Anne McPheeters A year ago, would anybody have thought that the product development we saw this year at CES would be inspired by an innovation to, of all things, a thermostat? Yes, a thermostat. This thermostat was introduced by a brand called Nest, of which I am a big fan. I don’t own one, but I do look at them longingly on my trips to Home Depot. The brand’s first blog entry clearly explains why thermostats were the choice for innovation: heating and cooling costs make up about 50% of an energy bill, and therefore were a logical place to try and…
  • Case Study Wednesday: Motorola

    Matthew Harris
    14 Jan 2015 | 5:08 am
    Case Study Wednesday: Motorola As one of the leading global branding firms, Addison Whitney is behind some of the world’s strongest and most iconic brands. We’re proud of the work we do for all of our clients and love sharing our stories. That’s why we’ve launched “Case Study Wednesday”, where we highlight one of our amazing clients and the work we have done with them. To learn more about our work, click here This week, we will be featuring our work with Motorola: Addison Whitney has been a key naming and strategy resource to Motorola for years. We fully…
  • AW Rewind: The Addison Whitney Week in Review - 1.10.15

    Matthew Harris
    9 Jan 2015 | 1:04 pm
    AW Rewind: The Addison Whitney Week in Review - 1.10.15 Welcome to another edition of “AW in Review“, our weekly roundup of our latest brandsalsa and Addison Whitney news and posts! Don’t forget, you can stay up-to-date with everything from Addison Whitney by joining the conversation with us on our social media channels – Twitter, Facebook, LinkedIn and Google+ Chubbies – A Brand That’s Not Short on Excellence A special guest post from our very own Kelsey! “Chubbies is a men’s online clothing retailer that I, a female customer, look forward to…
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    Mark Di Somma: The Upheavals Blog

  • So many different types of brand

    markdisomma
    29 Jan 2015 | 11:28 am
    By Mark Di Somma We often talk about “brand” as if it is one thing. It’s not of course – in fact, the meaning and the use of the term differs, quite markedly, depending on the context. By my reckoning, brand is categorised in more than 20 different ways. (So much for the single minded proposition!) In no particular order: 1. Personal brand – Otherwise known as individual brand. The brand a person builds around themselves, normally to enhance their career opportunities. Often associated with how people portray and market themselves via media. The jury’s out on whether this…
  • Brands are not as easy as they look

    markdisomma
    22 Jan 2015 | 5:13 pm
    By Mark Di Somma A lot of people talk a lot about brands as impressions: brands are how you are talked about when you are not in the room; your brand is the sum of the prompted and unprompted associations that people have of you; your brand is expressed in the ways that you are remembered. All of these definitions accurately describe the associative advantages of a powerful brand. But the critical aspect for me is that a brand today must not only look the part, it must also function as an asset – by definition that means it must be “Something valuable that an entity owns, benefits…
  • 6 ways to find your brand’s next strengths

    markdisomma
    20 Jan 2015 | 12:16 pm
    By Mark Di Somma How do brands keep improving? If you’re already a market leader, where should you expend your energies to future-proof your business? A lot of the advice we read in the business press focuses on weaknesses and vulnerabilities and what needs to be fixed and updated. But if highlighting what isn’t working doesn’t work for your brand culture, maybe take your cues from the strengths movement and focus on further improving where you already shine. This approach works particularly well with upbeat cultures that value performance and achievement. If motivation is already…
  • Brand priorities. An increasing dichotomy

    markdisomma
    15 Jan 2015 | 1:28 pm
    By Mark Di Somma This thought-provoking presentation includes some interesting observations on the contrasting effects of brands on the world. On the one hand the Y&R planners point out, brands are responding to consumer expectations that they will drive social change, spending around $18 billion a year on charitable efforts and using their financial clout and influence to affect real change. On the other, some of the biggest brands now know more about us as consumers and individuals than government agencies and we have no real ways of knowing how they will use that information, and to…
  • Lessons and opportunities for global FMCG brands

    markdisomma
    13 Jan 2015 | 12:42 pm
    By Mark Di Somma It wasn’t that long ago that competition took place between products, and the criteria for choice between rivals was customer benefits. Product vs product. Today, for globally scaled brands, the competition is really between the reach and co-ordination of different configurations of value chains, and the criteria for choice for customers is the quality of the experiences delivered as a result. It’s fascinating to see how this is playing out in the FMCG space – because here the global brands are amongst the most valuable in the world. The 2014 Brand Footprint reveals all…
 
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    The Bullet | Branding Blog

  • 5 Questions To Ask When Searching For The Right Agency

    Peter Gan
    20 Jan 2015 | 12:04 pm
    So you’ve set out to find a branding/advertising agency to help you communicate your story that you’ve been dying to tell. This alone is usually a major decision to make but with so many agencies out there, how do you make the right choice? From boutique agencies, to multi-national corporations, each outfit has something special to offer. But which company do you select when each of them provides a unique value proposition? Well, we here at The Bullet want to help with this age-old problem and offer you a 5-step guide to picking an agency that will suit your needs perfectly. Here are 5…
  • Does Your Brand Have What It Takes to Ride the Meme Wave?

    Peter Gan
    14 Jan 2015 | 5:30 am
    The Internet today is a culmination of cultural phenomena that our society experiences in today’s digital age; and out of the many, one in particular sticks out like a sore thumb – memes. If you don’t already know, memes are basically viral trending photos, animations, videos or behaviors that are individually adapted to reflect the cultural feelings of Internet users. Think Chuck Norris jokes, or even worse, Kim Kardashian’s attempt at breaking the Internet. Circulated from person to person often in large numbers, memes provide a unique medium that is timely, user generated, fast…
  • Everything You Think You Know About Men & Women Is Invalid

    Peter Gan
    7 Jan 2015 | 1:05 am
    When filling out those time consuming feedback forms at restaurants that want to know how to ‘serve you better’ or even online surveys that require a whole page inquiring about your age, race and sex – the level of annoyance I feel build up inside me is a clear indication that individualism and identity has never mattered more to us than it does today. Why do you need to lump me in some age-old demographic that I am probably not part of? Is it that vital to know if your services are more favoured by Asian males than Caucasians ladies? No, I will not join your mailing list! And it…
  • Malaysia’s Top 5 Most Impactful Ads of 2014

    Peter Gan
    31 Dec 2014 | 4:33 am
    2014 was nothing short of a whirlwind year! For Malaysia as a whole, it definitely did feel as though there were more downs than ups – with a literal whirlwind to boot. The way the year panned out, what with aviation tragedies one after another, and east coast floods of biblical proportions, it should give us the impetus to take grab 2015 by the scruff and make the most of it. But before we readily forego the drama that was 2014, we mustn’t forget to acknowledge the awesomeness it did bring us. As for branding and advertising in Malaysia, 2014 was full of surprises. And like anything…
  • The World’s Warmest Christmas

    Peter Gan
    24 Dec 2014 | 3:02 am
    The chimes of Jingle Bells and other familiar Christmas tunes are taking the airwaves again at shopping malls. Faux Christmas trees are up and people are talking about Secret Santa and sharing highlights of their year. As much as we would love to have a white Christmas, experience a ride on sleighs and take walks outside in winter wear, none of those things relate to how Christmas truly is in Malaysia. Malaysia has the warmest Christmas in the world, and we’re not just talking about the temperature. Today more than ever, we are living in a cold, cold world. Despite the growing global…
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    The Frager Factor

  • FREE Legal Advice for StartUps; Persuasion and Turning a Blog Into a Multi-Million-Dollar Business

    31 Jan 2015 | 3:03 pm
    How Uber's Autonomous Cars Will Destroy 10 Million Jobs and Reshape the Economy by 2025; Americans are too blinded by fandom to save football from destroying itself; Marissa Mayer Thinks She Can Steal iPhone Search From Google; From Death's Door to a Heavenly Mountain: How Dr. Chris Hartnett Built a Billion Dollar...Billionaire’s estranged wife demands $300k a month for round-the-clock private
  • Freemium Schemium: Amazon is Primed For Success (Nasdaq: AMZN)

    30 Jan 2015 | 1:40 pm
    Good for Bezos! I always advocated against a freemium model. Think about it if MySpace charged $10- a year- as one of its founding Ceos , Chris DeWolfe, had argued, Facebook never would have happened. When the Sony Hack happened and Kevin Hart was belittled for wanting $2 million to mention a movie on Twitter, it proves that Twitter like MySpace before it as a freemium service, ends up being a
  • Google Made $18.1 Billion Last Quarter. Thanks For Your Referrals and Traffic!

    30 Jan 2015 | 10:05 am
    Minibar Offers On-Demand Booze Delivery In 13 Cities; Does Waze put officers' lives at risk? "How To Run A Company" by james altucher; Bubbles the dachshund can run and play thanks to 3D-printed wheelchair; Cyber War Poses Risk of Bail-Ins to Banks and Deposits as Bloomberg reported that malware had been detected in the system of the Nasdaq exchange and.. Smart mattresses will watch over you when
  • How A Former NBA Player Turned $350,000 Into $400 Million

    30 Jan 2015 | 7:59 am
    At Last, This Revenge Porn Kingpin Has Been Stopped; B-OUYA! Guess who just got a $10 million investment from Alibaba? Internet of Things will add $14 trillion to the global economy by 2030: Accenture; Crystal light: New light-converting materials point to cheaper, more efficient solar power; Top Four Traits to Look for in a Developer; Google: We fought to notify WikiLeaks about email warrants
  • Don't Blink: MediaOptions Brokering Three Significant 7 Figure Names

    29 Jan 2015 | 6:02 pm
    Millennials Are Different; John Ferber’s Platform Is Allowing Brands To Scale Native Advertising In A Big Way; Facebook continues to do what few digital publishers can pull off: Over each of the last five quarters, the social network has been able to boost revenue even as it sells fewer ads. Millennials Are Different linkedin.com I've been fascinated by demographics for decades, since
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    BrandYourself Blog

  • WEBINAR | Financial Advisors: The Right (& Wrong) Way to Market Yourself Online

    Sabrina Clark
    28 Jan 2015 | 1:03 pm
    Join us Tuesday, February 3 at 2pm EST for a free webinar: Financial Advisors: The Right (& Wrong) Way to Market Yourself Online with BrandYourself Business Development Expert Reid Covington, Gen-Y Planning Founder & CFP Sophia Bera and Vestorly Co-Founder & CEO Justin Wisz. Even if you can’t make the webinar, REGISTER and we’ll send you a recording!
  • WEBINAR | How to Handle Negative Personal Reviews Online – Tomorrow 1/22, 2pm EST

    Jisu Pang
    21 Jan 2015 | 8:12 am
    Join us TOMORROW (1/22) at 2pm EST for a free webinar on How to Handle Negative Personal Reviews Online. Negative personal reviews on sites like Yelp and Ripoff Report can be damaging to your online reputation. Having these types of negative results showing up for your name can have a massive impact on someone’s first impression of you. And if you ARE facing negative reviews in your personal search results, then you know how difficult they can be to deal with. In this webinar, we’ll discuss specific ways you can combat negative personal reviews online and safeguard your…
  • BrandYourself Reviews: Why We Love SlideShare

    Molly Marnell
    20 Jan 2015 | 12:29 pm
    At BrandYourself, we are always on the hunt for the strongest social media/web 2.0 platforms for people to build out their online reputation. We also seek out profiles that are fun, look polished, and are user-friendly. We started this “BrandYourself Reviews” blog series to highlight our favorite tools and platforms for creating a positive online presence. Today, we are tackling one of our favorite platforms: SlideShare. What is SlideShare? SlideShare is a social media platform where you can create slideshow presentations and “share what you know and love through presentations,…
  • WEBINAR | Grow Your Business With Your Personal Brand: Thursday 1/15 at 2pm EST

    Sabrina Clark
    14 Jan 2015 | 12:11 pm
    Join us Thursday 1/15 at 2PM EST for our next webinar on how to Grow Your Business With Your Personal Brand. Whether you’re a business owner, professional service provider, entrepreneur or a commission-based sales pro, your personal online brand can have a major impact on your business. Potential customers, clients, business partners and investors are all looking you up online before deciding to work with you. In this webinar, we’ll cover how to build a winning online personal brand that will grow your business and generate more clients/sales. Even if you can’t join us on…
  • A Year In Review: Who We Googled in 2014 [Infographic]

    Patrick Leber
    7 Jan 2015 | 12:00 pm
    As we leave 2014 behind and sail on into 2015, we took a look at the people and things we Googled the most this past year according to Google Trends. Curious about who’s Googling you? Sign up for a free BrandYourself account to receive alerts every time someone Googles your name and comes across your BrandYourself profile.  
 
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    WordPress.com News

  • Press Publish Tickets

    Jen Mylo
    30 Jan 2015 | 12:53 pm
    It is with great excitement that I announce the opening of ticket sales for the Press Publish conference series we teased here earlier this month! After scouring the web for bloggers with inspiring stories, successful blogs, and unique voices, we’ve confirmed the speaker lineups, and are thrilled to be including popular WordPress.com bloggers like Katherine Fritz, Jerry Mahoney, Emily Austin, and Russ Crandall. Here’s our collection of featured blogger speakers: You can see who’s speaking where by checking the event pages for Portland and Phoenix. In addition to…
  • Google Analytics for WordPress.com Business sites

    Ran
    29 Jan 2015 | 9:00 am
    The Stats on WordPress.com are a special favorite of many site owners — it’s our second-most visited screen. At a glance, you can see when you get the most traffic, which posts are making the biggest impact, who your most frequent commenters are, and more. It’s a great way to gain insights into your visitors and your site. To complement our built-in stats and to give you even more information about your traffic, you can now use Google Analytics with WordPress.com, as part of the WordPress.com Business plan. Add the Business plan to your site and get everything you need to…
  • One Theme, Three Ways: Customizing Twenty Fifteen

    Ben Huberman
    27 Jan 2015 | 8:00 am
    Our default theme this year, Twenty Fifteen, draws visitors’ eyes to what matters most — the text and images you publish on your site. Crisp typography, generous spacing, streamlined navigation: Twenty Fifteen shows that less can indeed be more (and that it can look great on any device). Keeping things simple and streamlined doesn’t mean you can’t make a theme your own, of course. From free custom color schemes (pictured in the gallery above) to a vertical header area with ample space to channel your (and your site’s) personality, Twenty Fifteen is a…
  • Notifications just got a boost!

    Fred Cheng
    20 Jan 2015 | 11:04 am
    If you’ve been tuning in to Hot Off the Press, you’ll know about recent updates to the WordPress.com interface along with some fantastic technical upgrades. To continue the momentum, we’ve introduced more interactive and robust notifications throughout WordPress.com. (Coming soon to a Jetpack blog near you.) Keep an eye on the new interface and let us know what you think! Why the change? We care about giving our users a streamlined and consistent experience across their devices. Unlike the old design, our new notifications look practically identical whether you are…
  • New Themes: Cubic and Wilson

    David A. Kennedy
    15 Jan 2015 | 7:40 am
    It’s Theme Thursday and today I’m happy to present two new free themes: Cubic and Wilson. Cubic Designed by WordPress.com’s own Thomas Guillot, Cubic is a clean, simple, and responsive theme. With its single-column, grid-based design crafted around large featured images, Cubic is the perfect fit for photobloggers. Read more about Cubic in the Theme Showcase, or activate it on your blog by going to Appearance → Themes. Wilson Designed by Anders Norén, Wilson is minimal yet bold. It’s a clean and simple theme for personal sites and blogs — make it your own with a…
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    Joey Sargent

  • Is Passion (at Work) Optional?

    Joellyn 'Joey' Sargent
    30 Jan 2015 | 4:42 am
    Meaningful Work, No Passion Necessary The other day I was at the annual launch party for the Edge Connection, a non-profit organization the helps women, minorities, and veterans create economic self-sufficiency through entrepreneurial training. In other words, the Edge Connection gives people tools to create their own future. Sounds like a purpose-driven organization to be sure. The keynote for the evening was delivered Jim Beach of the School for Startups, and the new and aspiring business owners in the audience were captivated. Jim’s a great guy, I’ve been on his radio show…
  • New Business Opportunities: How to Explore without Getting Lost

    Joellyn 'Joey' Sargent
    22 Jan 2015 | 8:28 am
    Let’s face it. The world of business is a big and sometimes scary place. Given all the risks, for some business owners staying in the comfort zone feels like a very smart choice. It’s not. The business climate is constantly changing, so staying put is really falling behind. If you want your business to keep growing, you must consistently seek new opportunities. How do you find them? Get Out and Explore Hunting for new business opportunities can be fun or frightening, depending on your perspective. For many of the passionate leaders I work with, the treasure hunt for growth…
  • It’s All in Your Head: 7 Steps to a Winning Mindset

    Joellyn 'Joey' Sargent
    15 Jan 2015 | 7:55 am
    Mindset Matters It’s more than a positive attitude. The mindset that will transform your business this year requires something deeper than optimism or being upbeat. It combines a strong sense of the value you offer with a bias for action. Add enthusiasm and resilience, and your mindset will catapult you to success. Easier Said than Done? If you have days that challenge your outlook (and who doesn’t?), you know that simply willing yourself to be successful won’t do the trick. So what strategies can you adopt to ensure you stay on track through the ups and downs…
  • Too Many Ideas? 3 Ways to Prioritize

    Joellyn 'Joey' Sargent
    8 Jan 2015 | 7:55 am
    How Can You Focus when Ideas are Overflowing? It’s the opposite of writer’s block: you’re so excited by your prospects that ideas are everywhere. What a delightful problem to have! Unfortunately, choosing a single path is difficult when faced with an abundance of possibilities. You’re loathe to abandon good ideas to focus on one great one. I know the feeling. This affliction plagues entrepreneurs, marketers, bloggers, and anyone with a creative mind. Those who struggle tell you “it’s a blessing” to have so many opportunities ahead. But the harsh…
  • Welcome to 2015 – Make it a Wonderful New Year

    Joellyn 'Joey' Sargent
    1 Jan 2015 | 7:55 am
    Yes, It’s Going to be a Great Year! How do I know? Because every one of you reading this has the potential to do wonderful things. And you will, I’m sure of it. No Pressure New Year’s Day is often the time we consider big changes, making grand plans to usher in the new year with a raft of resolutions that we know will soon be broken. That’s a lot of pressure for a single day. Every day, every hour is a chance to ditch old ways and adopt new disciplines.Click To Tweet In reality, every day, every hour is a chance to ditch old ways and adopt new habits or disciplines.
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    Annemarie Cross

  • Episode 56: Branding & Niching – Important or a Waste of Time? [Podcast]

    Annemarie Cross, Small Business Marketing & Business Success Coach
    15 Jan 2015 | 11:00 am
    Ever been in a situation where you’ve read or heard something that made your blood boil? So much so that you had to come forward and make a stand for what you truly believed was fundamentally important? I did – this week. This happened to me a while ago where on three separate instances other business professionals were advising their clients (who were coaches) with (what I believed was) incorrect information and therefore were setting their clients’ businesses up for disappointment and ongoing struggle. I speak about my thoughts on today’s show. On today’s show: Tip of the…
  • One Thing That’ll Stop You From Achieving Greatness [Audio Biz Tip]

    Annemarie Cross, Small Business Marketing & Business Success Coach
    11 Jan 2015 | 3:26 pm
    Everyone has the possibility of achieving greatness in their life and business. You. Me. EVERYONE. But, there’s one thing that can stop us – IF we let it. Mindset. On today’s Audio Biz Tip I speak about how your mindset can stop you from achieving greatness, and what to do about it. Listen Now: Download the transcript by clicking here STRUGGLING TO GROW YOUR COACHING PRACTICE? Are you looking for a coach/mentor who will support you in setting AND achieving your big goals and dreams to build a thriving coaching practice? Do you long to become part of an encouraging, collaborative…
  • Episode 55: How to Get Motivated After You’ve Hit a Slump – Part 2 [Podcast]

    Annemarie Cross, Small Business Marketing & Business Success Coach
    18 Dec 2014 | 11:00 am
    While running your own business can be exciting and challenging, there can also be times where you get into a slump. Here are the next 6 things you can do to get you back on track. On today’s show I speak about the last 6 things (out of 12) that I’ve personally done to reinvigorate my energy, recharge my batteries, and get me back on track into inspired action.   On today’s show: Tip of the week: Odesk.com Announcements: Thank You – Shout Out Today’s Words of Wisdom: How to Get Motivated after You’ve Hit a Slump – Part 2 Inspirational Message to nourish your mind,…
  • PRESS RELEASE: Are Women in Business Destined to Under-Earn & Fail?

    Annemarie Cross, Small Business Marketing & Business Success Coach
    15 Dec 2014 | 4:22 pm
    Women in business are rapidly becoming the fastest growing sector across both Australia and the United States, with the number of women-owned businesses increasing to 59%, which has outgrown the 41% growth rate among all new businesses, according to Trailblazers. However, how many of these businesses will succeed? Sadly, similar studies also show that 50% of small businesses will fail within the first year, 95% in the first 5 years, and that 69.5% of women-owned businesses earned $25,000 (or less) in 2013. Small business failure has been linked to: Running out of money, Under-pricing and…
  • Do you have Goal Trauma? [Audio Biz Tip]

    Annemarie Cross, Small Business Marketing & Business Success Coach
    14 Dec 2014 | 11:00 am
    Does the thought of setting goals, make you feel ill? Or, if you’re honest with yourself – the goals you’ve set are comfortable goals and not one’s that will stretch you, forward. If yes, then you probably have Goal Trauma. Not sure what Goal Trauma is? Find out what happened on today’s Audio Biz Tip and how goal trauma can keep you stuck from building the life and business of your dreams. Listen Now: Download the transcript by clicking here Question: Has Goal Trauma been keeping you stuck and unable to plan bold goals in your business?  Leave your comment below by clicking here.
 
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    Bulldog Drummond - Uncommon Sense

  • BULLDOG DESIGNS: TYO

    Bulldog Drummond
    26 Jan 2015 | 8:02 am
    Christopher Rutgers began Outdoor Outreach with the goal of helping at-risk teens in San Diego experience the incredible transformative power of the outdoors. Fifteen years later, it’s one of the most successful regional outdoor programs in the U.S. But Chris realized there was still a huge gap to fill and an entire generation of youth desperately in need of the types of transformation he was able to achieve regionally. That’s why he started Transforming Youth Outdoors—an online community that exists to equip passionate outdoor enthusiasts around the country to better serve the teens in…
  • The Campaign That Got People Talking And 5 Year Olds Swearing

    Bulldog Drummond
    22 Jan 2015 | 7:09 am
  • Live Adventurously

    Bulldog Drummond
    20 Jan 2015 | 8:24 am
    At Italy’s biggest slackline festival, attendees (or slackers, as they’re called) showed their adventures spirits and stunning balance hanging above the Italian Alps in tightropes.
  • Why Strategists Should Lift Weights to Learn About Making Shit Happen

    Bulldog Drummond
    19 Jan 2015 | 7:35 am
    Written by Tom Donald “The goal is not the thing itself. Talking about it is not execution. Please stop confusing goals and plans with the actual doing of things.” -@GymJones Too often, developing strategy is a bookish, quasi-academic exercise. Purple Cows are thrown into Blue Oceans to find the Tipping Point that will Nudge the Herd to Eat The Big Fish. And, self-proclaimed strategists are often aloof, elite and too removed from the reality of closing sales and making shit actually happen. Too few marketing strategists have actually made anything, sold anything or been hands-on…
  • Lessons From A Start-Up As They Happen

    Bulldog Drummond
    16 Jan 2015 | 8:53 am
    Chapter 3: The Engine Written by Erika McKellar and Elisa Hills As founders of a startup, our challenge is to build a fuel-efficient engine from the onset to efficiently gain the most power and the furthest distance. To meet the challenge we’ve transformed our greatest weakness into our greatest opportunities, leading us to create an honest 360-degree picture of our business in the market. It hasn’t been easy to call our own baby ugly, but it’s necessary for a successful launch and to generate sustainable brand awareness. Every business has weaknesses—it’s harnessing them that…
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    Latest BrandingBusiness Content

  • Creating Illustrious Brands: Storytelling through Design

    27 Jan 2015 | 4:00 pm
    A graduate of London’s Royal College of Art, Paul Wearing is a commercial artist who has applied his distinct illustrative touch to many projects, from large-scale architectural installations to campaigns for brands including Herman Miller, Elsevier, IBM, Bang & Olufsen, Neiman Marcus, Cedars Sinai Medical Center and The Royal Bank of Scotland. Often reflecting a passion for food, fashion, interior design and travel, his illustration agency’s work regularly appears in design annuals, art magazines and mass-circulation publications including The Wall Street Journal, M Magazine, Le…
  • BrandingBusiness Introduces the Brand Performance Platform

    12 Jan 2015 | 4:00 pm
    IRVINE, Calf. (January 13, 2015) – Leading brand strategy firm BrandingBusiness today unveiled a proprietary new research methodology that measures performance, identifies growth pathways and pinpoints positioning strategies for B2B brands. The data-driven Brand Performance Platform™ quantifies a B2B brand’s strength relative to peer brands, identifies opportunities for differentiation based on statistically validated, real and projected customer needs, and helps determine the optimal brand positioning to drive business growth. The proprietary measurement tool also enables B2B managers…
  • Brand Performance Platform

    8 Jan 2015 | 4:00 pm
    The Brand Performance Platform™ cuts through operational and market complexity, establishes strategic clarity and articulates powerful brand opportunities that take the guesswork out of brand building and marketing decision-making to move businesses forward.
  • Measuring, Mastering Brand Performance: Quantifying The Art of B2B Branding

    8 Jan 2015 | 4:00 pm
    Microsoft, IBM, Cisco, Oracle and SAP, all formidable brands in the B2B IT space, address complex business challenges and are known for financial strength and strong and capable management. They are known, too, as innovators that deliver business value to customers. But just how different is one from another? Well, not very, according to their customers and prospects. While these brands are perceived as leaders in developing and delivering powerful Cloud and big-data capabilities, they face a challenge: brand commoditization. Like many B2B companies, it’s hard for these players to…
  • Why Social Media Savvy Is Essential for All Brands

    6 Jan 2015 | 4:00 pm
    Mark Schaefer’s latest book, Social Media Explained: Untangling the World’s Most Misunderstood Business Trend, grew out of a thriving consulting practice aimed at helping executives and companies grasp and adapt to the new dynamics of customer engagement. One of the world’s most influential marketing voices—he pens the {grow} blog and co-hosts The Marketing Companion podcast—Schaefer also teaches graduate marketing classes at Rutgers University. His other books include The Tao of Twitter and Return on Influence: The Revolutionary Power of Klout, Social Scoring, and Influence…
 
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    Restaurant Branding Roadmap

  • 3 low-cost, high-impact branding ideas

    Karen Post
    29 Jan 2015 | 12:51 pm
    The team at Restaurant Branding Roadmap is excited to update you on a few changes. We’ve simplified our blog look. We’ll post new ideas every week. And deliver it to your inbox on Wednesdays.
  • 3 simple ways to power up your restaurant brand

    Karen Post
    17 Dec 2014 | 4:07 pm
    Your restaurant brand is what the market thinks, feels and expects from your business. The power of your brand can often be a deciding factor when a patron chooses where they will dine and spend their money. While brands are mental impressions, or what I refer to as brain tattoos, customers must allow a brand to have a place in their head. But you the restaurateur control access to permission and much of what that image and reputation by being proactive in these key areas. 1) Perception. When’s the last time you Googled your restaurant? What did you see? Lots of positive reviews, social…
  • How mapping your network can help you succeed

    Jocelyn Ring
    13 Nov 2014 | 7:26 am
    I recently caught up with a friend of mine who’s built a string of successful restaurants. He and his partner really understand how to create a solid concept, experience and brand and it shows in their track record. Last year, they decided to try a new market to open a restaurant. This location was attractive because it has a lively restaurant scene, a strong tourist contingent and a large local population of foodies. It was also 700 miles from home. He scouted some locations and found a lovely, historic building that would fit into his gastropub concept and spent time and money creating a…
  • Airports – How some attract brand fans and why others should fly away

    Karen Post
    30 Oct 2014 | 6:36 pm
    Branding tips from the road warrior. This past year I’ve been to over 50 airports in the US. I’ve seen and experienced the good, the bad and the most disappointing. For a long time airports have merely been geographic facilities that connect people to places, events or attractions that they were headed to. Today airports are hospitality brands. They have a bigger role in our lives. They feed us, entertain us, provide shopping, spa services and technology, and they hopefully keep us safe. They also hold the keys to the first impression as leisure and business travelers journey to their…
  • 4 important lessons from CNBC’s “Restaurant Startup”

    Jocelyn Ring
    22 Oct 2014 | 6:49 am
    I caught up on some of the shows on my DVR one rainy weekend and binge-watched episodes of Restaurant Startup on CNBC. The best way to describe it is a combination of Shark Tank and Restaurant Impossible. On this show, two seasoned restaurateurs and investors Joe Bastianich and Tim Love are looking for new restaurants to back. They listen to the pitches of two teams and pick a winner that will have 36 hours and $7,500 dollars to refine their concept, update their logo, design a menu, build a business plan and decorate a pop-up location. After they run the restaurant for a day, they re-pitch…
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    AYTM

  • Super Bowl Survey: Half Plan to Watch the Big Game, Related Events

    Anne Pilon
    30 Jan 2015 | 6:07 am
    This Sunday, people all over the country will tune in to watch the Super Bowl. Whether they watch for the game, the commercials or the halftime show, it’s always a huge event. And for advertisers, it’s one of the most important days of the year. So just how many people are planning to watch the Super Bowl or related events on TV this weekend? Super Bowl Viewers In Ask Your Target Market’s latest survey, 50% of respondents said they will likely watch the Super Bowl this weekend. 51% said they will likely watch the ads that play during the game. 39% said they are likely to watch Super…
  • E-Book Subscriptions Survey: Few Likely to Subscribe to Book Services

    Anne Pilon
    29 Jan 2015 | 5:00 am
    Macmillan Publishers just reached deals with two of the leading e-book subscription services, Oyster and Scribd, meaning Macmillan’s titles will now be available to subscribers. These services are part of a growing trend that’s similar to things like Netflix and Spotify, but for e-books. How many are interested in these e-book subscriptions? Reading Habits In Ask Your Target Market’s latest survey, 22% said they read every day. 14% said they read a few times per week. 7% read about once per week. 13% just read a few times per month. 21% said they rarely read books. And 23% never do.
  • Data Privacy Survey: Constant Connection Leads to Privacy Concerns

    Anne Pilon
    28 Jan 2015 | 6:47 am
    Americans are constantly connected to the internet, whether on their computers, smartphones or other devices. But that constant connection has led to concerns about privacy. And since today is Data Privacy Day, it’s a perfect time to evaluate those concerns and consider action to better protect online data. So just how many people have concerns about data privacy? And what steps do they take to protect their data? Constant Connection In Ask Your Target Market’s latest survey, 46% of respondents said they go online, either by computer or mobile device, constantly throughout the day. 30%…
  • Email Inbox Survey: Most Can Get Overwhelmed by Their Inbox

    Anne Pilon
    27 Jan 2015 | 6:31 am
    It’s Clean Out Your Inbox Week, meaning it’s the perfect time to purge your email inbox of all those old messages and unnecessary newsletters. Keeping up with emails can sometimes be a big chore, but it has also become a part of daily life for many people. So just how do people feel about their email inboxes? Email Habits In Ask Your Target Market’s latest survey, 66% of respondents said they check their email multiple times per day. 23% said they check their email about once per day. 6% check it a few times per week. 4% check their email once a week or less. And just 1% said they never…
  • Google Phones Survey: Customers Open to Potential New Options

    Anne Pilon
    26 Jan 2015 | 5:21 am
    According to some reports, Google is working on its own wireless network. So customers may soon be able to buy actual Google phones, rather than just phones that run the Android operating system on another carrier’s service. How many consumers are interested in getting their wireless service through Google? Google Phones In Ask Your Target Market’s latest survey, 38% of respondents said they would be interested in someday owning a phone with Google wireless service. 32% said they are uninterested in potentially owning a Google phone. And 30% were neutral about the possibility of owning a…
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    Better Business Brand

  • Building an Icon [Infographic]

    Robert Hacala
    31 Jan 2015 | 10:22 am
    Whether in print, on TV, over the radio or through the Internet, the best advertising campaigns introduce characters that eventually become synonymous with their brands. Let's take a look at a few ad icons that have stood the test of time, along with some infamous ones.
  • Business Cards: Here’s What You Need to Know! [Infographic]

    Robert Hacala
    27 Jan 2015 | 8:04 am
    Business cards are part and parcel of the business world. As business becomes more and more global, so too does the necessity to have an awareness of business card etiquette around the world.
  • Five Tips for Creating an Effective Trade Show Display

    Robert Hacala
    15 Jan 2015 | 9:34 am
    It goes without saying that trade shows can provide a competitive edge for your business brand. Trade shows offer companies a platform to showcase their products or services. With so many different trade show displays at each event, it can be very easy for your organization to become nothing more than a vague memory. That’s why careful planning and attention to detail are necessary. Image Credit: Kprateek88 / CC
  • Using Branded Promotional Products at Your Next Event

    Robert Hacala
    25 Oct 2014 | 10:38 am
    Choosing the appropriate branded promotional products can mean the difference between a successful and an unsuccessful event. It’s not all about giving things away for free; it’s also about branding your event as strongly as possible. So, how can you use branded promotional products effectively at your next event? Image Credit: University of Exeter / CC
  • 3 Tips for Generating Efficiency and Customer Loyalty

    Robert Hacala
    27 Sep 2014 | 5:40 am
    If you think you’ve tried everything you can to ensure that your business is one of the 20% that succeed, think again. If you’ve not applied one or more of the below behaviours, perhaps now is the time to read up and then act. Image Credit: Robert S. Donovan / CC
 
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    Blade Creative Branding | Blog | Marketing, Design, Trends

  • Do Super Bowl Ads Even Work?

    Wayne S. Roberts
    29 Jan 2015 | 9:08 am
    Big Game Ads Make for Great Headlines But Do Big Gambles Like This Really Pay Off? The long-standing tradition of hyping the Super Bowl, and the ads that go with it, is more about appearance than results. The feverish interest in Super Bowl ads traces it’s origins to 1984 – that’s when Apple used the soon-to-be global […]
  • Blade Testimonial: Vince Molinaro, Paradigm Condominiums

    Blade Brain Trust
    23 Jan 2015 | 7:40 am
    Molinaro Group President, Vince Molinaro shares his experience as a Blade client and the success he had with the Paradigm Condominium project in Burlington, Ontario. Blade is proud of the great work we have done and continue to do with Vince and the Molinaro Group.
  • Blade Grades: The Q107 Rebrand

    Blade Studio
    19 Jan 2015 | 6:18 am
    Q107 was long known as Toronto’s Classic Rock, but not anymore. With an extensive ad campaign, a new logo and a new tagline, The Q has rebranded and is now Q107: Toronto’s Rock. Because Toronto has been covered with Q107 ads (keep an eye out on the TTC) we decided to have the Blade Studio […]
  • 5 Reasons Target Failed in Canada

    Joshua Murray
    15 Jan 2015 | 7:14 am
    The Target experiment has come to an end in Canada. Thursday morning Target announced that they will be closing all 133 stores across Canada, less than two years after their grand opening ceremonies in the country. From a financial standpoint the Canadian migration was an expensive move that has not paid off. And from a […]
  • Beer Store Launches Major BS Campaign

    Wayne S. Roberts
    14 Jan 2015 | 5:00 am
    The old adage that one should never bite the hand that feeds you, may finally resonate with Ontario beer drinkers. The Beer Store has been taking a bite out of this province’s unspeakably loyal brand community of beer drinkers for decades; and in many respects, with the explicit support of all three political parties. Those […]
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    Landor Blog

  • Foodies united: Mains

    27 Jan 2015 | 1:13 am
    I recently shared the first of a three-part series on some of the interesting and exciting treats that we see in today’s world of food. Click here to sample part one—the starters menu—or continue reading for the main course.  Fast and good The equation has changed: fast food no longer equals bad food. Today, people expect fast and good, and more and more restaurants are coming to the party with nutritious ideas and options that don’t take hours to prepare. All around the world “fast slow food” is becoming the order of the day.   Devour a good-for-you hot breakfast in…
  • Foodies united: Starters

    23 Jan 2015 | 4:44 am
    The world of food is always fun and exciting, with new ideas and experiences emerging every day. Let’s sample a few treats that take gastronomy beyond our plates and enrich our lives by providing a five-course feast for our senses. Let’s start with well, starters. Work and play Need to have a quick meeting, fancy finishing the book you’re reading, or want to get your bike fixed while grabbing a bite to eat? Restaurants are getting creative in setting up productive, eclectic, mixed-use spaces, complete with plug points, bottomless coffee, and free Wi-Fi. Get your bike repaired while you…
  • My journey to the land of luxury packaging

    18 Dec 2014 | 5:15 am
    In October, Monaco hosted the 27th Luxe Pack exhibition. We from Landor headed to the airport at 5 am, just to be sure we wouldn’t miss a thing. Obviously, the Luxe Pack is all about luxury, but even at Luxe Pack not everything is luxurious. Instead of the very chic helicopter we all hoped for, we reached Monaco thanks to a free shuttle bus. However, after an enjoyable sunny walk through Nice and Monaco, we strolled in front of the Grimaldi Forum and could, at last, start our journey in the land of luxury packaging. This gigantic mall-like building held packaging, fragrances, spirits, bags,…
  • Bright ideas

    16 Dec 2014 | 3:23 am
    Join our conversation! Tell us your favorite breakthrough moments by tweeting @landor_dot_com.
  • A wild spin on an old classic: What a zoo!

    8 Dec 2014 | 1:52 am
    Animal print has long been a wardrobe and textile staple for those with a wild side. Now there’s a new interpretation on this sometimes-dated looking pattern. Imagine zooming way out on those old animal prints of the past and going from micro to macro to include the entire animal in full. Playful prints with tiny animals and punches of color bring a fresh perspective with a fun, playful feel. Everything from tops to shoes to cocktail glasses can be found sporting this lively motif. And for a further twist, look for prints of animals wearing some of our classic human textile patterns: a…
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    Brandful Workforce

  • Launching Top Brandful Companies

    Julia
    30 Jan 2015 | 7:10 am
    Future Brand Winners Are Brandful Top Brandful Companies Coming Summer 2015 Leaders work long and hard to build winning brands. The challenge is to constantly and meaningfully engage customers and employees as their interests change quickly. Is your corporate success going to last? Some of the top brands of today may not be around tomorrow. But brandful brands just might be. Since launching the Brandful Workforce – a roadmap for getting employees behind the brand, not against it – we began to see that brandful also has incredible value for others. Not just employees, but…
  • 2014 Most Brandful Moment

    Julia
    31 Dec 2014 | 8:59 am
    Only a few more hours until 2015.  Quick: What was your most memorable moment of 2014? Mine was a brandful moment: Rolling out brandful to a new audience. Looking back on 2014, one of my favorite projects was working with DeVry Institute to provide some brandful resources to their community of students and alumni.  Prior to the engagement, I had an idea of what DeVry was all about but after getting a deeper inside view of this educational organization, with over 90 campuses, nation-wide, I now understand more fully the value of the DeVry brand.  They have a sweet spot for mid-career folks…
  • How Employee and Customer Fans Make IKEA Brandful

    Julia
    22 Oct 2014 | 3:35 am
    I’m always on the lookout for brandful examples. Recently, I spoke to Rich D’Amico, Deputy Marketing Director, IKEA USA  to find out the inside scoop on the IKEA brand and how they create both employee and customer brand advocates. Below is an excerpt from the interview. Julia Gometz: A brandful company has internal and external brand advocates. Do you have different strategies for employees and customers on how they can promote your products, or are they integrated? Can you explain the strategy? Rich D’Amico, IKEA USA: We are a values driven company with a passion for life @ home. We…
  • Beyond The Logo: Re-Branding With The Help of Your Workforce

    Julia
    6 Aug 2014 | 5:30 pm
    There seems to be a growing practice in the world of corporate branding to involve the workforce. Executives understand that what you want the brand to be, isn’t always the way it is actually perceived. The way to make your vision a reality is through the workforce. They make it come alive. Unfortunately, like many other things, it’s easier said than done. And some organizations rely too heavily on words instead of action.  They also struggle on how to meaningfully involve employees in the process and at what point to involve them. To illustrate my point, below are two examples of…
  • The Future Is Now…No Now

    Julia
    11 Jun 2014 | 10:09 am
    I recently spoke at The Learning Forum’s gathering called, The Future of Innovation and The Work of Innovation, held at Convene’s newest conference center in lower Manhattan . Key takeaway: The future is here. It used to be that the future was very far off, say fifty years down the road. Now, we invent the future every day and advancements are much quicker than ever. I can’t think of a better organizer for this topic than my colleague, Brian Hackett. He brings executives together on key topics like analytics, innovation and learning, to discuss challenges and wins, directly with one…
 
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    places | brands

  • Working with Stakeholders – free chapter

    Samantha North
    28 Jan 2015 | 12:13 pm
    photo credit: ::: M @ X ::: via photopin cc Stakeholders: one of the most important elements in successful place branding. But having the ability to manage a group of diverse stakeholders is also one of the more challenging things to get right. Many people have a stake in the place, from city mayors and councillors, to local business people and ordinary residents. All will have varying opinions about the place brand, and they will probably be quite vocal about expressing those! So it’s vital to get everyone on board and working together in harmony when defining the strategy.  In this…
  • Signposting the city

    Samantha North
    26 Jan 2015 | 5:27 am
    Do you remember the signposts of every city you’ve ever been to? Have any in particular stuck in your mind? Why? A recent piece in Guardian Cities discusses how typefaces have been instrumental in building city identity. The story kicks off with the case of the the Dutch city of Eindhoven, which was hit hard by the decline in manufacturing over the last few decades. In Eindhoven, things started going pear-shaped in the 80s, but went horribly wrong in the late 90s when the Dutch electronics giant, Philips, abruptly shifted its head office to Amsterdam, finishing off two decades of…
  • The new face of Cuba

    Samantha North
    21 Jan 2015 | 9:35 pm
    photo credit: Ed Yourdon via photopin cc With recent news of Obama’s decision to lift restrictions on Cuba, it’s time to take a closer look at the image of this enigmatic little country. Cuba has been suffering from US trade sanctions for a long time. The embargo was first introduced in 1960, shortly after Fidel Castro seized power, and has been extended at various times since then. Nevertheless, tourism has developed on the island, but catering mainly to European, Canadian and British audiences, among others. Many Cuban people still live in poverty. Despite these hardships, Cuba…
  • Japan in da house

    Samantha North
    6 Jan 2015 | 12:53 am
    photo credit: sinkdd via photopin cc Last year, Japan scored its first top spot in a country brand index when it topped the charts in FutureBrand’s annual index. The FutureBrand index measures the strength of countries’ brands based on factors including the number of consumer brands the country is known for (an easy win for Japan with its multitude of famous names in electronics), its expertise across a whole range of consumer categories, plus its overall momentum in sustainability, innovation and technology. Anyone who’s been to Japan will know about all the quirky, unique…
  • Privilege and poverty: how Beyoglu shaped Istanbul’s city brand

    Samantha North
    1 Jan 2015 | 10:49 pm
    Beyoğlu, that most famous and storied district of Istanbul, was the first place that I, like so many other first-time arrivals to the city, found myself in. The pulsating artery of İstiklal Avenue may enthral newcomers during those early weeks, but as they grow more familiar with the city they tend to branch out and explore further, discovering quieter, more relaxed places to go. Istanbul is a hectic city at the best of times, so rest and relaxation are valuable treasures for those who live here. After one year in Istanbul, I personally view this overcrowded avenue as a place to…
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    Denise Lee Yohn

  • ICMYI: super bowl ads, recommendations for uber, consumer electronics show highlights & more

    Denise Lee Yohn
    30 Jan 2015 | 9:13 pm
    In Case You Missed It — Here’s a round-up of my most popular content from this month, January 2015: Forbes column:  what to expect from the 2015 super bowl ads — sap over silly, holy hastags, prodigal brands, and more             video:  great brands ignore trends — Harvard Business Review Editor Sarah Green interviews me about strategies for staying a step ahead of competitors.           Forbes column:  what should uber do — three actions the company should take to regain people’s trust and restore its…
  • brand experience brief: whole foods detroit

    Denise Lee Yohn
    27 Jan 2015 | 9:51 pm
    Whole Foods Market opened a unit in Midtown, Detroit, to serve a primarily black, low income consumer who is relatively uneducated about local and healthy food. Check out this video audit to see how it designed and managed the customer experience there. DLYohn Brand Experience Brief: Whole Foods Detroit from Denise Lee Yohn on Vimeo. other brand experience briefs: Whole Foods Encinitas Downtown Project in Las Vegas City Target transcript: What happens when a grocery store tries to challenge elitism, racism, and obesity? That’s what I wanted to find out when I visited the Whole Foods in…
  • brand book bites from a beautiful constraint

    Denise Lee Yohn
    23 Jan 2015 | 7:24 am
    the book:  A Beautiful Constraint: How to Transform Your Limitations Into Advantages And Why It’s Everyone’s Business — a very smart text that is organized into three sections comprising the requirements needed to find the beauty in a constraint:  mindset, method, and motivation.  Each section begins with a thesis and examples to support it and then provides practical tools (i.e., frameworks, question series, maps, and processes) to work with the thesis. the brains:  Adam Morgan is probably best known for writing the widely-influential book on brand positioning, Eating the Big…
  • three of the coolest things i saw at the consumer electronics show 2015

    Denise Lee Yohn
    18 Jan 2015 | 9:03 pm
    I’ve already written in a Forbes column about how I was underwhelmed by some of the more traditional products showcased at the 2015 International Consumer Electronics Show (wafer thin TVs, curved TVs, augmented reality glasses, etc.)  So I thought I would share three of the things that did get me excited. #1 — Panasonic Beauty what it is:  A “smart” mirror.  The mirror has an embedded camera that scans and projects an image of your face on top of your reflection.  It analyzes your skin and gives you scientifically-backed beauty tips in addition to letting you try out…
  • brand book bites from sticky branding

    Denise Lee Yohn
    12 Jan 2015 | 7:50 pm
    the book: Sticky Branding: 12.5 Principles to Stand Out, Attract Customers, and Grow an Incredible Brand – a very helpful book for small- and mid-sized businesses the brain: Jeremy Miller, brand builder, keynote speaker, and the President of Sticky Branding, a Toronto-based branding and business development consultancy.  Jeremy wrote this book after having gone through the challenging — and ultimately successful — process of rebranding his family’s own business, now LEAPJob. the best bits:  With such a clever tile, we have to start with what is a “Sticky…
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    Siegel+Gale

  • A fresh take on brand naming for winter storm Juno

    Alison Greenberg
    27 Jan 2015 | 9:25 am
    Winter Storm Juno is here, and it was, well, underwhelming. But that didn't stop the Siegel+Gale Brand Naming team from taking on renaming the storm and coming up with a few fun alternatives in the meantime—can you tell we're all snowed in? The post A fresh take on brand naming for winter storm Juno appeared first on Siegel+Gale.
  • Brand Matters: What makes a modern brand identity?

    Siegel Gale
    23 Jan 2015 | 11:53 am
    This week on Brand Matters, we ask Anne Swan, Global Creative Director, Consumer Brands, what makes for a modern, flexible, and iconic brand identity. The post Brand Matters: What makes a modern brand identity? appeared first on Siegel+Gale.
  • The Other Side of Complexity

    Peter Damon
    15 Jan 2015 | 2:39 pm
    Peter Damon, Group Director of West Coast Business Development, takes a look over the wall of complexity, and sees that the grass is greener—né simpler—on our side. The post The Other Side of Complexity appeared first on Siegel+Gale.
  • Brand Matters: What is the Global Brand Simplicity Index?

    Siegel Gale
    9 Jan 2015 | 12:46 pm
    This week on Brand Matters, we sit down with Brian Rafferty and explore the 2014 Global Brand Simplicity Index and how—by measuring perceived "simplicity"—brands can better understand their market value to and for consumers. The post Brand Matters: What is the Global Brand Simplicity Index? appeared first on Siegel+Gale.
  • Branding Blocks: A short video from Siegel+Gale LA

    Jenna Green
    8 Jan 2015 | 10:37 am
    Siegel+Gale West Coast teams come together to show how simplicity is key to building big. The post Branding Blocks: A short video from Siegel+Gale LA appeared first on Siegel+Gale.
 
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    Marketing Mojo for Small Business

  • 10 Step Guide to Building a Business Plan [Infographic]

    Deanna Zaucha
    30 Jan 2015 | 8:07 am
    All entrepreneurs start out with a vision; a vision for a fantastically successful business that makes a difference. But to make that vision a reality, having a clear business plan to reach your goals is essential. To help you, Washington State University created an infographic that guides you through creating the perfect plan for your business. The graphic outlines key questions to ask yourself before searching for investors, applying for business loans, or trying to improve your existing business. For example: What need or problem does your business satisfy? How is your business unique? How…
  • 5 Reasons You Should Integrate SEO With Your Social Media

    Guest Expert
    28 Jan 2015 | 12:40 pm
    Search engine optimization (SEO) and social media go together in the digital world like smartphones and teenagers. You really can’t have one without the other, but a lot of people avoid SEO completely for their websites – not to mention their social media content – because they don’t know where to start. SEO can certainly be confusing, and it’s changing constantly. However, knowing the basics of SEO and keeping up with trends is a good way to grow your business’ exposure. SEO is a means of boosting your web presence’s rankings in search engine results when people…
  • What Are The Best Brands In The US? Check Out YouGov’s 2014 BestBrands Rankings

    Sarah Matista
    26 Jan 2015 | 10:59 am
    Each year, research firm YouGov BrandIndex polls millions of people to track the public perceptions of thousands of brands. They release their findings in annual and mid-year BestBrands reports – and 2014’s is out now. It’s important to keep in mind when looking at the last below, that these are not the most valuable brands – that kind of metric is likely to stay more stable over time (barring ground-breaking innovations or PR nightmares). To put together the list of Best Brands, YouGov asks respondents, “If you’ve heard anything about the brand in the last two weeks,…
  • Example Site: A Smart Use For Photo Galleries by Doctor Dance

    Sarah Matista
    23 Jan 2015 | 11:47 am
    It’s Friday afternoon, which can certainly make you feel like dancing. Which is why we thought a great choice for today’s example site would be www.peterlovatt.com – the online home of Doctor Dance. Peter Lovatt is a Dance Psychologist in England, where he is a Principle Lecturer in Psychology at the University of Hertfordshire. Lovatt also runs the university’s Dance Psychology Lab, which sounds like a pretty great place to hang out. Perhaps not surprisingly, his website is also a great place to hang out, because it is well-branded, easy to navigate, and full of rich imagery. In…
  • How to Build a Website for Maximum SEO Visibility

    Anthony Long
    21 Jan 2015 | 12:14 pm
    Building a website might be on the 2015 agenda for your business. If you’re like most business owners, you want to give your company as much exposure as possible. That’s why you decided to build a website in the first place, after all. The key to creating a successful web presence is making sure customers can find you. Search is the top way users find sites online. We want to help you accomplish everything you set out to do this year. With that in mind, let us show you how to build a website that’s easy to discover in search engines. How to build a website that’s search engine…
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    Jill Celeste - Marketing Coach

  • Creating A Powerful (But Loving) Follow-Up Sales Process

    Jill Celeste
    28 Jan 2015 | 6:05 am
    I’ll be the first to admit: I am not comfortable with the entire sales process. It’s a necessary part of building my business, though, so I am coming to terms with selling my services. Here’s how I am adjusting my “salesperson” mindset: First, I needed to accept my discomfort with selling. Then, I had to […] The post Creating A Powerful (But Loving) Follow-Up Sales Process appeared first on Jill Celeste - Marketing Coach.
  • How To Attract Clients From Your Speaking Gigs

    Jill Celeste
    21 Jan 2015 | 7:38 am
    A great way to increase your visibility and share your knowledge is through public speaking. Whether you’re speaking at a local networking group or hosting your own workshop, you can leverage these speaking opportunities to attract more clients to your business. When you are a guest speaker, it’s important things to have a client attraction […] The post How To Attract Clients From Your Speaking Gigs appeared first on Jill Celeste - Marketing Coach.
  • Take A Hard Look At Your Social Media Marketing

    Jill Celeste
    14 Jan 2015 | 4:55 am
    How’s your social media marketing doing? Are you attracting your ideal clients – the perfect peeps – to your social media sites? Are you getting sales and referrals from your social media efforts? Many entrepreneurs struggle with social media marketing. Sure, they know how to use social media – the process of uploading photos, writing […] The post Take A Hard Look At Your Social Media Marketing appeared first on Jill Celeste - Marketing Coach.
  • Top 5 Personal Branding Posts in 2014

    Jill Celeste
    7 Jan 2015 | 1:28 pm
    Which of my blog posts were the most popular in 2014? I wrote more than 70 blog posts in 2014, and it’s always exciting to see which ones garnered the most views by you. Thank you to all of my blog readers for stopping by, leaving comments and allowing me to help you with your […] The post Top 5 Personal Branding Posts in 2014 appeared first on Jill Celeste - Marketing Coach.
  • Planning Your Marketing For The New Year

    Jill Celeste
    17 Dec 2014 | 9:59 am
    A new year is right around the corner, and this is the perfect opportunity to brainstorm and organize your marketing for the next 12 months. With the right planning, you can stay ahead of your marketing needs, which will cause you less stress and help ensure greater marketing success! Here are the four steps you […] The post Planning Your Marketing For The New Year appeared first on Jill Celeste - Marketing Coach.
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    Make Your Brand in Demand

  • Improve Your Brand by Sharing Your Connection Story (And Hear Mine during the Inspiring Mom Bloggers Virtual Telesummit)

    Sherry Mirshahi-Totten
    5 Jan 2015 | 6:04 am
    For 2015, I decided to invest in a new mentor who would help me take my business to a new level.  I knew I’d made the right decision when I learned about her philosophy regarding online marketing: connecting with your audience genuinely “is the new currency.” It’s more important than ever to really touch the mind AND heart of your audience because there is so much out there competing for their attention.  It’s just like this classic quote from the great Maya Angelou: “I’ve learned that people will forget what you said, people will forget what you did, but people will never…
  • Secrets of the Most Polished and Powerful Brands in Demand

    Sherry Mirshahi-Totten
    6 Nov 2014 | 7:35 pm
    You’re ready for that next big milestone in your business whether that’s (finally) writing a book, speaking on bigger stages, serving wider audiences, or just getting more publicity. In other words, you’re ready to become a true Brand in Demand.  Brands in Demand in all industries have one thing in common: they are packaged as influencers who know and follow the right branding principles that get them visibility.  Learn the top secrets of  three of the best influencers below. Beyonce:  Here’s what Beyonce does so well:  she knows how to capture the mind and heart of her…
  • Prevent a Logo “Uh-Oh” By Asking These Two Super Important Questions

    Sherry Mirshahi-Totten
    17 Apr 2014 | 7:40 pm
    Deciding which logo you’ll choose for your brand (or rebrand) isn’t always easy because a logo can mean so much. While it isn’t your brand on its own, it is one of the many things people will identify with your company. A great logo designer will provide a few options and styles so you can pick the right logo for you. But how do you decide which one is “right?” And what are the two magic questions you have to ask to really make the best choice? Read on to find out! Put Your Logo Concepts to the Test: 9 Logo Must-Haves When you are deciding on which logo to…
  • Increase Visibility for Your Brand With Multiple Domain Names

    Sherry Mirshahi-Totten
    27 Mar 2014 | 8:04 pm
    Visibility: we all want it for our businesses, right?  And there are many great tactics that will help you do just that.  In fact, in my upcoming “Expand Your Brand Visibility Workshop,” I will be helping my class create visibility materials centered around 4 of my favorite tactics:  speaking, partnerships, content and social media.  But there is one strategy that you can implement right now for your business to get more visibility that requires no special skills: buying multiple domain names.  Read on to learn more! Boost Your Brand’s Visibility Starting Now One of…
  • Update Your Brand Without Breaking the Bank

    Sherry Mirshahi-Totten
    20 Mar 2014 | 1:24 pm
    Today, March 20th, marks the Persian New Year (and the day before my birthday!) and naturally it makes me think about renewing, refreshing, and starting over.  It is a two-week celebration but on the first day friends and family come together for the traditional meal of fish and rice mixed with saffron and herbs.  Over the course of the two weeks, you are supposed to visit friends and family, and exchange gifts (including money).  A big part of it all is setting up the traditional new year’s table, known as the Haft Seen (meaning the seven S’s).  It includes items that begin…
 
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    Company 50

  • Why We Charge for Design Proposals

    Greg Brailsford
    19 Jan 2015 | 2:32 pm
    Beginning this year, we started charging for proposals. There were many reasons behind this decision and after considering the pros and cons for both sides, we felt this was a good thing for both our company and you, our client. Here’s why: We receive a lot of proposal requests. The downside to this of course is that each proposal takes time. We don’t cut corners; each one is written specifically for the client and while some language is carried over on all proposals, the meat and potatoes are written for that business. This takes time. As a small organization, we only have so…
  • Is Your Website Designer Out of Touch?

    Greg Brailsford
    1 Dec 2014 | 8:43 pm
    Website designers, like general contractors, are plentiful. There are thousands of us out there. And like a general contractor, quite a bit of skill separates the skilled craftsman from the pretenders. I’ve written before about hiring a professional rather than your friend/relative or the lowest possible bidder you can find. That’s a road that always ends in disaster. In this post, I want to take it up a notch and showcase the difference between your average professional website designer and one that’s got a pulse on the latest trends and technology. Here’s how to tell…
  • Why Your Business Needs a Google+ Profile

    Greg Brailsford
    25 Nov 2014 | 2:43 pm
    While Google+ has not grown to rival the size of Facebook, your business is at a much bigger disadvantage if you skip Google+ versus Facebook. Google has integrated much of the data from Google+ Business profiles into it’s search results and Android apps. With that comes additional, free exposure – so take advantage of it! Google+ Posts Rank in Search Results You may not have a business blog or share updates on your Google+ page, but when you do Google includes them in its search results, in some cases even higher than your own website’s pages. Having trouble coming up with…
  • Using Google Ads to Dominate Your Local Area

    Greg Brailsford
    18 Nov 2014 | 10:57 am
    Quick, do a Google search for your type of business (eg. hair dresser, landscaper, accountant). Now look at the ads you see (at the top and side). Are you there? Chances are, your competitors are. Google Ads are an outstanding way to reach customers looking for the service you offer. While expensive, time-consuming SEO can eventually push you to the first page of Google, a Google ad campaign (also know as Adwords or Pay Per Click) can accomplish the task much faster. With Google Ads, you bid on the dollar amount you are willing to pay for a visitor to come to your website and check you out.
  • Why You Need to Switch Your Website to Site-Wide HTTPS (SSL)

    Greg Brailsford
    14 Nov 2014 | 9:49 am
    Ever since the Edward Snowden disclosures, many security-minded websites and those that could be a target for NSA snooping have moved to adopt site-wide HTTPS. That means every page on their website is encrypted with SSL. You’re probably used to seeing SSL-encrypted pages when you buy online. This protects your billing details including your credit card number from prying eyes. You can tell when this is in effect by the familiar padlock icon in your browser bar and the URL showing HTTPS instead of http. However, when you browse any other portions of a typical website, HTTPS is not…
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    Once a Day Marketing

  • Discussing Branding with the New Mexico Magazine

    James Glover
    28 Jan 2015 | 6:41 am
    New Mexico Magazine Cover, February 2015 Listen to our featured Ask Those Branding Guys radio show podcast: Dave Herndon, Editor-in-Chief, New Mexico Magazine Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys, we discussed tourism and the branding of New Mexico with the Editor of the state’s magazine. Joining us on the show was Dave Herndon, Editor-in-Chief of New Mexico Magazine. Part of the Department of Tourism, the 92 year old publication promotes travel throughout the state and focuses articles on history, culture,…
  • A Look at Inbound Marketing

    James Glover
    25 Jan 2015 | 12:43 pm
    Inbound Marketing Explained Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing. Today we are taking a look at inbound marketing is and why it is important for your business. Inbound Marketing is a permission-based marketing strategy that enables potential customers to find your company at their convenience. Advertising content is created and distributed using the power of social media digital channels to attract customers who are interested in your products and services. The premise is that potential customers intrigued by your offering will find your message and follow it…
  • Are Your Marketing Results Measuring Up?

    James Glover
    20 Jan 2015 | 7:47 am
    Establish a Few Measurable Goals Hello, I’m Marianne Tenenbaum, contributing blogger to Once a Day Marketing™. Today we are looking at measuring results of your marketing campaigns. A popular maxim in process improvement says you can’t improve what you don’t measure. This applies to marketing efforts as well. How are you determining the success of your marketing campaigns? Do you judge results by how you feel? Are you looking at sales improvement or something else? If you aren’t measuring results with meaningful data you may not have sufficient insight into how campaigns and…
  • Best 2014 Advertising Campaign

    James Glover
    15 Jan 2015 | 5:22 am
    Newcastle Beer: Adweek’s Best 2014 Advertising Campaign Listen to our featured Ask Those Branding Guys radio show podcast: Newcastle Beer: Best 2014 Advertising Campaign Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys, we discussed tourism branding at the state level and shared our views on the best advertising campaign in 2014. Joining us on the show was Richard Verruni, Managing Director of The Bishop’s Lodge Ranch Resort & Spa. Richard is on the board of New Mexico Hospitality Association and he shared trends…
  • Make Personal Branding a 2015 Resolution

    James Glover
    6 Jan 2015 | 5:50 am
    Kevin Atkinson with George RR Martin and Dirk Norris, New Mexico Film Foundation Listen to our featured Ask Those Branding Guys radio show podcast: Make Personal Branding Your 2015 Resolution Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys, we discussed personal branding for an aspiring screen writer/film maker. Joining us on the show was Kevin Atkinson, screen writer, film maker and recent winner of the George RR Martin grant for film making awarded by the New Mexico Film Foundation. Kevin is focused on establishing his…
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    Brand Failure

  • 10 Crucial questions to guide you in creating a successful app

    Adam Williams
    28 Jan 2015 | 9:05 am
    This week’s post is a guest article from Jared Johnson of Ultera Digital. Learn more about him and his agency at the end of the post. Mobile apps continue to be an essential part of the digital marketing ecosystem in 2015, but that doesn’t mean it’s easy to create them successfully. Thankfully, we are long past the days of marketers everywhere clamoring, “I need an app!” without understanding how or why. Remember that, circa 2008? We have learned a lot about mobile behaviors since then. For instance, U.S. smartphone owners use an average of 24 non-native apps per month but spend…
  • Advice for Marketing a Non-profit

    Adam Williams
    7 Jan 2015 | 7:45 am
    This week’s post is a guest article from Leanne Howard Kenney. Read more about her at the end of the post. Enjoy! Everyone had the date circled on their calendar, be it a smart phone, paper organizer, 101 cutest cats of 2014 or one of those free Avon calendars with the flowers, cheap paper and two staples. You know the one of which I speak: where the staples don’t even squeeze together and one falls out by March so you lose April, September, May, August and June and July. But I digress. The date was circled — Saturday, June 14, 2014. The time reserved — 9 a.m. to 4:30 p.m. The…
  • How companies such as Groupon and Trulia watch and use your every move

    Adam Williams
    16 Dec 2014 | 9:39 pm
    Just like every other weekday, I opened up my personal email while riding the shuttle on the way home from work. Unlike every other day, I was met with quite a surprise from both Groupon and Trulia. It was as if both of them had decided in the last 24 hours to employ new retargeting technology on their websites and mobile apps. Before explaining what I saw in my inbox, I want to first describe how I had used their services. Casually browsing Groupon’s website I recently had a bad experience with a Groupon I had purchased for my wife; though, that’s a different story. After…
  • What Esurance could learn from Cialis

    Adam Williams
    9 Dec 2014 | 9:10 pm
    Since at least early 2014, Esurance has been running a new campaign with the tagline, “7 1/2 minutes could save you on car insurance.” And although the candy crusher ad does amuse me, I want to explain why the thinking and strategy behind these ads are flawed. To do that, let me use a case study: impotence. How Cialis stole share from market leader Viagra When Viagra launched, it quickly became a billion dollar brand by giving guys with erectile dysfunction a 4 hour window to…well, you know. The blue pill quickly entered the pop culture arena solidifying Viagra’s…
  • Does the music industry want authentic artists or physical appeal?

    Adam Williams
    12 Nov 2014 | 10:43 am
    This is a guest post from a great friend Daniel Wilder. You’ll find his bio at the end of the post. Enjoy! Modern Music: The Marvel of the Craft Concerning the post on authenticity in the art of contemporary music, I felt the urge to not only comment on the presented analysis that deals in particular with genuine artistic and personal charisma, no, as an admirer and attendant in the field of music I felt the urge to give insight on the corporate strings behind the craft: a voice about the music we love and buy, the music we hate, but the music we cannot live without. The modern music…
 
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    Pixel Productions Inc.

  • Why Should I Consider PPC As Part Of My Marketing Strategy?

    Chris London
    29 Jan 2015 | 9:54 am
    No doubt, inbound marketing is the trending marketing term of late. Many small businesses know that they need and want to implement it, but often without a true understanding of what inbound marketing really is. The focus of inbound marketing is to bring customers in by providing information that they are looking for when they are looking for it. Because PPC, by definition, is paid advertising, many marketers choose to view it as part of a different family than inbound. By definition PPC also draws potential customers in by providing engaging and relevant content to viewers when they are…
  • Top Tools for Graphic Creation & Social Sharing

    Chris London
    19 Jan 2015 | 11:00 pm
    It’s not that everything Guy touches turns to gold—but that Guy only touches things made of gold. Guy’s most recent touch: Canva, an online graphics program. Kawasaki, the co-author of APE (Author, Publisher, Entrepreneur), noticed his social media guru was spinning out some amazing graphics. She was using a new tool, but was reluctant to let anyone know about it. The tool was too good to be true. When she (Peg Fitzgerald) showed it to Guy, he got excited too. Consequently, the former chief evangelist for Apple and adviser to Motorola is now evangelizing for Canva. Check out the…
  • Can’t Print to the Xerox Phaser 7760 After Upgrading to Yosemite?

    Chris London
    16 Jan 2015 | 5:25 pm
    You’re not the only one, but you can stop swearing – there’s a fix.Well, we’re about three months into the OS X release of Yosemite I was finally compelled to upgrade. GoToMeeting, which is essential for my client meetings, stopped supporting my current OS, so I made the switch.While I try to at least keep up with technology, I don’t always upgrade my operating system straight away because I’m a little leery about the bugs.But hey, what’s the worst that could happen? Oh, ya, The Consequences of Becoming An Early Adopter. Since my Mac isn’t brand new, the update…
  • Redesigning Your Website to Better Appeal to Customers

    Chris London
    14 Jan 2015 | 9:46 am
    Is your website as effective as it used to be? Considering that the number of sites online has doubled in the last two years alone, chances are that it is not. It might be time to redesign your website to better appeal to your customer.Even the way that the search engines evaluate sites has changed considerably. Optimizing your website a couple of years ago was much easier to do—you really just needed the right number of incoming links and the proper concentration of keywords. Those same practices may now come back to haunt you in the wake of Google updates. So What Can You Do?Here are five…
  • Holy Ship! Dimensional Shipping Jacks Costs for Online Retailers

    Chris London
    31 Dec 2014 | 1:49 pm
    It’s surprising how many online retailers are still unaware that come January 5th both UPS and FedEx will be calculating shipping rates based on dimensional weight. This is going to come as a big shocker to these unsuspecting storeowners, raising shipping costs up to 50%. The majority of online retailers who don’t offer free or flat rate shipping calculate shipping prices based on weight for optimal pricing. Now retailers will have to multiply length by width by height and then divide that number by 166 for the dimensional weight. Why are FedEx and UPS Forcing this Change?From the…
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    richardbaird.co.uk

  • This Week on BP&O No.60

    Richard Baird
    26 Jan 2015 | 2:53 am
    Last week on BP&O I reviewed Fork’s packaging work for coffee roaster Torrefacto, lg2 boutiques brand identity design treatment for Léon Courville Vigneron, Perky Bros latest work for Woodland Wine Merchant, Anagrama’s illustrations for residential property development El Semillero, and I took a look back at some of the best packaging and brand identity design work From Scandinavia. Tweet This   |   SubscribeBP&O The post This Week on BP&O No.60 appeared first on .
  • This Week on BP&O No.59

    Richard Baird
    14 Jan 2015 | 4:20 am
    Last week BP&O reviewed Mother’s latest work for hotel and resort chain Four Season’s luxury residential property development 30 Park Place, Spy’s brand identity design treatment for Theatre Royal Plymouth and University Church, and Robert Holmkvist takes a look back at the Best Brand Identities of 2014. Tweet This   |   SubscribeBP&O The post This Week on BP&O No.59 appeared first on .
  • This Week on BP&O No.58

    Richard Baird
    22 Dec 2014 | 3:04 am
    Each week I review a selection of some of the latest brand identity and packaging design work for the blog BP&O – Branding, Packaging & Opinion. Last week, in the run up to Christmas, I looked back at some of the projects I missed during 2014. Atelán by Firmalt The Stow Brothers by Build Pablo & Rusty’s by Manual Gras & Groves-Raines Architects by Graphical House Estampaciones Fuerte by Hey Swedish Handicraft Societies’ Association by Snask Record Mania by Bedow Tweet This   |   SubscribeBP&O The post This Week on BP&O No.58 appeared first on .
  • Articles For Designers No.24

    Richard Baird
    16 Dec 2014 | 4:29 am
      In today’s #articlesfordesigners Erik Spiekermann talks about symmetry in design for Blueprint and republished online by Design Observer, Adrian Shaughnessy explores the results of working in a discipline where rejection is ubiquitous, Harry Woodrow explores the effect an abundance of inspiration has on the risk taking attitudes of today’s designers and John L. Walters interviews designer John McConnell. Tweet This    |    SubscribeMore Picks The post Articles For Designers No.24 appeared first on .
  • This Week on BP&O No.57

    Richard Baird
    15 Dec 2014 | 2:38 am
    Last week on BP&O I reviewed Atipo’s latest work for Spanish print production studio Minke, Well Made Studio’s brand identity and packaging design treatment for pencil range Signet, Mucho’s packaging solution for Barcelona based cold pressed juice, milk and snack company Mother, and I brought together another set of creative Business Cards as part of The Best of BP&O series. Tweet This   |   SubscribeBP&O The post This Week on BP&O No.57 appeared first on .
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    ImagiBrand

  • A Social Media Plan to Build Brand Loyalty

    Richie Kawamoto
    29 Jan 2015 | 4:00 am
    Think back to the last time you visited your local mall. Whether it be an addition to your wardrobe, some new electronics or a new piece of furniture, was your... The post A Social Media Plan to Build Brand Loyalty appeared first on ImagiBrand - A full-service social media and content marketing agency based in Seattle | Every Brand Has a Story.
  • How to Grow Your Google+ Community

    Annie Chang
    15 Jan 2015 | 2:00 am
    Google+ Communities: Missed Opportunity for Many Brands Despite the rumors of Google+ and its demise due to changes internally at the company and to the platform itself, it still remains... The post How to Grow Your Google+ Community appeared first on ImagiBrand - A full-service social media and content marketing agency based in Seattle | Every Brand Has a Story.
  • The 5 Key Dimensions of Brand Personality

    Richie Kawamoto
    18 Sep 2014 | 6:00 am
    There are countless variables at play determining why one consumer chooses to purchase one brand over another. Some consumers are highly influenced by social media branding which reflects brand personalities... The post The 5 Key Dimensions of Brand Personality appeared first on ImagiBrand - A full-service social media and content marketing agency based in Seattle | Every Brand Has a Story.
  • The Psychology of Yellow Branding [infographic]

    Richie Kawamoto
    17 Jun 2014 | 5:00 am
    How we perceive and interact with our world is largely impacted by the colors that surround us. While going largely unnoticed as we go about our daily lives, the psychology... The post The Psychology of Yellow Branding [infographic] appeared first on ImagiBrand - A full-service social media and content marketing agency based in Seattle | Every Brand Has a Story.
  • The Mere Exposure Effect and Social Media Advertising

    Richie Kawamoto
    5 Jun 2014 | 5:00 am
    The Product Branding Surrounding Our Personal Spaces Take a moment and look around your home, office and maybe even your vehicle, and make an inventory of the brands and products... The post The Mere Exposure Effect and Social Media Advertising appeared first on ImagiBrand - A full-service social media and content marketing agency based in Seattle | Every Brand Has a Story.
 
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    Macali Communications

  • The 9 Steps Of An Effective Content Calendar

    Kevin Donnellon
    29 Jan 2015 | 6:14 am
    A content calendar directs and controls the publication of your mainstream and social media content. This two-part series first addresses the steps for planning your content calendar. The second part shows you how to find content for your calendar. The eight steps for successfully organizing your content calendar include: Clarify your goals – are they about customer acquisition, site traffic, fan recruitment, customer satisfaction, etc? Identify your customers’ needs, motivations and desires relating to your brand. Take time to build personas of the gatekeepers, influencers, decision…
  • Your Truth Works Now And Forever

    Kevin Donnellon
    27 Jan 2015 | 6:00 am
    Come on, Man! Do you really think the public is that stupid? Why do you athletes and organizations continue to make up these whoppers about what has happened to them? Just tell the truth and nothing but the truth. It will preserve your reputation. Robert Allenby – mugged and dumped in a car trunk and claimed his “ordeal” was like the movies Taken and Taken 2. Really? Tiger Woods and Toothgate (grating). Hmmm. Two sides to every story and there are doubters about him getting hit by camera. Bill Belichik and Tom Brady  – looked like my grade school buddies telling the pastor that…
  • How Brand Spokespersons Still Matter

    Kevin Donnellon
    22 Jan 2015 | 6:06 am
    I just hung up the phone with my friend Deb Durham who parlayed her own brand spokesperson business into the successful SPOKESPERSONS PLUS NETWORK®. Her company has worked with important spokespersons on businesses from automotive to food and nutrition to travel on exciting products and services for more than 30 years. And, yes she was a child prodigy. She regularly counsels her clients and prospects on these values on hiring a 3rd party spokesperson for their brand: Build brand equity with credibility Use an outside expert or believable celebrity who will be embraced by the media to get…
  • Expert Reviews Are The Most Compelling Content

    Kevin Donnellon
    20 Jan 2015 | 6:15 am
    This is probably no surprise but expert reviews are the most powerful online content, reports Nielsen which measured relative impact of three different online content types: expert reviews, branded content and user reviews. Nielsen studied how such content affected awareness and familiarity, perceptions (likability), and purchase consideration for nine products. Those reviews — credible, third-party online articles — were the most effective across all three stages of the purchase process: increasing purchase consideration 11%, affinity 12% and familiarity 15%. Expert content…
  • 6 Reasons Why Old Is New And The Media Blend Favors PR

    Kevin Donnellon
    15 Jan 2015 | 6:40 am
    This week I was talking with a new colleague Kevin Messenger, who is Media Relations Director for the WNBA Indiana Fever and is on the team that handles PR for the Indiana Pacers, Fever and The Banker Life Fieldhouse. Kevin feels that with PR and media relations that what’s old is really new again and that the media is so blended. Those are simple and powerful ideas: Old is new again — established thought-leading reporters may have disappeared from the printed paper but now they blog and offer commentary for other sites. My friend and fellow Evans Scholar Bob Harig left the St.
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    Edgar's Blog

  • How Storytelling Archetypes Work for Your Brand

    Ralitsa Golemanova
    29 Jan 2015 | 6:09 am
    Brand storytelling is based on archetypes – and it works. I bet you’ve been hearing about brand storytelling for a while now. Especially if you’re a small business owner on the lookout for new marketing tools to communicate your trade. But it’s so frustrating to have to constantly keep up with new methods because there are so many new “miracle solutions” appearing on the marketing stage every day. I have some good news for you. With storytelling, you don’t actually need to learn anything new. You’ve known all of this all along. Brand storytelling is simply the art of…
  • For the Love of Your Business: Do Storytelling

    Ralitsa Golemanova
    20 Jan 2015 | 4:11 am
    Hey hey, small business owner. I’m sure this is the 1000th piece of advice you find on how to do marketing for your cafe, hair salon or online shop. But I promise you it’ll be one of those that you’ll actually want to bookmark. If you’ve dug around online a bit, you’ve surely stumbled upon the much talked about brand storytelling. Yes, it’s the new kid on the block in marketing. Except that it’s not really new. But I can understand your frustration if you’re thinking what the heck is this new fad now. First it was SEO, then it was all about content and inbound marketing, and…
  • Storytelling and Inbound Marketing Walk Into a Bar

    Ralitsa Golemanova
    13 Jan 2015 | 2:56 am
    Storytelling and inbound marketing walk into a bar… And Storytelling starts telling a story about his uncle who likes this craft beer from an obscure Belgian abbey, while Inbound has already prepared an email with the best craft beer places in town and has offered to meet there next week. Oops, that’s not it. Let’s start this story again. Storytelling and inbound marketing are actually family, really close family. They’ve grown up together, roaming the marketing fields and exploring ways to make brands function better. Yes, they’re different, but still share many common traits.
  • Edgar’s Crystal Ball: How Will Brand Storytelling Look in 2015?

    Ralitsa Golemanova
    6 Jan 2015 | 2:44 am
    What does the future hold for brand storytelling? Happy new 2015, friends! We wish you a year full of exciting adventures and good stories. Let’s start with an unusual question, which will take us on our first shared storytelling journey for the year: Do you want to know the future? I bet you do. Unfortunately, we cannot offer you a seat in the DeLorean, but we can offer you a trip further in 2015. How? We’re standing here with Edgar’s crystal ball and exploring the developments in brand storytelling that the starting 2015 holds. I’m not going to spoil it for you by recapping what…
  • Happy Holidays! Let’s Read More in 2015 with the Edgar Book Club

    Ralitsa Golemanova
    27 Dec 2014 | 3:10 am
      Welcome to the Edgar Book Club! And happy 2015! Happy holidays, friends! Hope you’re having a good time and you’re fully indulging in the little pleasures of the holidays. That’s what we are doing! We’d be more than happy to meet you in the new 2015 – refreshed and ready for some good storytelling times. In the meantime, check out our New Year Storytelling Resolutions to get a few creative ideas for your great goals in 2015. And let’s make a common resolution – to read more in the coming year! You know, like in the good old days. Maybe…
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    Edwin Dearborn

  • What Is Company Culture: How To Elevate It

    Edwin Dearborn
    28 Jan 2015 | 8:42 am
    What is company culture and how can we elevate it effectively? To effectively change something, we must first define our terms. Moreover, we must accomplish within that definition the exact components that we can identify and proactively change. “Company culture”…Read more →The post What Is Company Culture: How To Elevate It appeared first on Edwin Dearborn.
  • Yelp For Business – Your Online Reputation Management

    Edwin Dearborn
    27 Jan 2015 | 8:31 am
    Yelp for business can be a powerful means to attract ideal customers and to grow your business. Online shoppers look to peer-to-peer reviews to help them narrow down their choices on who is best and most trust worthy. For a…Read more →The post Yelp For Business – Your Online Reputation Management appeared first on Edwin Dearborn.
  • LinkedIn Marketing An Hour A Day

    Edwin Dearborn
    23 Jan 2015 | 4:22 pm
    LinkedIn marketing an hour a day opens the door to developing great connections to the very individuals and leaders that you want to reach and influence. Social media is not about selling; but connecting and providing value and help. While…Read more →The post LinkedIn Marketing An Hour A Day appeared first on Edwin Dearborn.
  • The Importance of Branding & Brand Development

    Edwin Dearborn
    16 Jan 2015 | 8:39 am
    The Importance of branding and the development of your brand cannot be overstated in a world of mass communication and the overwhelm of messaging from the consumer’s point of view. Even for small businesses and startups, the importance of branding…Read more →The post The Importance of Branding & Brand Development appeared first on Edwin Dearborn.
  • My Top 10 Marketing Blog Posts for 2014

    Edwin Dearborn
    27 Dec 2014 | 6:56 pm
    Here are my top 10 marketing blog posts for 2014. Featured in Entrepreneur A Simple Word of Mouth Campaign Personal Branding Tips How to use Video Marketing to Boost Sales How to Create Months Worth of Content in One Day…Read more →The post My Top 10 Marketing Blog Posts for 2014 appeared first on Edwin Dearborn.
 
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    AIMS Blog

  • Jumping on the Super Bowl Brandwagon

    27 Jan 2015 | 9:57 am
    Since posting this morning, GoDaddy pulled their puppy commercial from Sunday's rotation.  Click here for the full story. If you’ve been living under a rock trying to recover from the chaos of the holidays, or if “Deflategate” is the only thing filling up your news feed these days, then let me bring you up to speed.  This weekend marks one of the biggest showdowns all year…the fight to see who reigns supreme until this time next year.  I am, of course, talking about the competition for best Super Bowl Commercial, which let’s be honest, is the only reason some people…
  • The Tortoise vs. The Hare in Social Communication

    13 Jan 2015 | 4:30 am
    Imagine this…you arrive at the airport, with just enough incredibly productive time before your next flight. You head off to your gate, only to receive a call from the airline letting you know your gate moved, so you keep on trekking.  You sit down, plug-in, and hone in on your to-do list.  Fingers flying across the keys, head softly nodding to the ever-present music in your headphones, when BOOM…everything around you goes dark and the dreaded battery low indicator starts flashing again!  This was my experience Friday and needless to say, I was mildly perturbed and it did…
  • Rockbottom, Resolutions, and the 80/20 of Relationship Building

    8 Jan 2015 | 4:52 am
    If you are like me, all you see flashing across your TV during commercial time, splashing through your various news feeds, or inundating your inbox is advertisements for gym memberships, top-of-the-line juicers, and a multitude of other items targeted at all those resolving to get healthy and lose weight this year.  These companies are brilliant because they know each January 1st the gym fills up with well-intentioned first-timers.  By February 1st, however, when the free personal training sessions end, or that top-of-the line juicer begins to collect dust, all the energy those…
  • 15 LinkedIn Profile Image Sins You May Be Making

    6 Jan 2015 | 3:00 am
    With marketing, there is almost never one correct answer. Most times, what works for one company may not work exactly the same for another company - even in the same industry. There is certainly a try-test-adapt-try again methodology. Notice I said almost. If you are a professional, then listen up because your LinkedIn profile image may need help! There is really only one correct answer on what your profile image should be. It should be a clean, professional headshot of you. Period. This is one of the few times there is not another answer. LinkedIn is a professional network. It is not…
  • Top Inbound Marketing Blogs of 2014

    22 Dec 2014 | 4:00 am
    2014 I can not believe it has only been 6 months since we launched Adaptive. With all of the energy, sacrifice and investment that went into this, there were a few things that kept us highly motivated. - Love and support of our families - Our awesome client base - Knowing that we were doing things the right way, and producing visible results As we prepare to look forward to a New Year, I wanted to take a moment and re-visit some of the top branding & inbound marketing blogs of 2014.  From Adaptive 1. What to REALLY Expect With Inbound Marketing 2. How to Create Harmony Amongst Your…
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    Seth Addison

  • The Ultimate Guide To Revive Your Brand in 2015

    Seth Addison
    8 Jan 2015 | 3:56 pm
    You’re a busy person. I get it. Your days are brimming with projects, customer requests, last minute meetings… the list is endless. Running your own business is busy! The problem is, we are so busy working in our businesses that we forget to work on our businesses. It’s time to revive your brand. If you’re anything like me, there’s an annoying voice in the back of your mind constantly reminding you that your brand is in dire need of some tender loving care. Unfortunately, the last time you sat down to work on your brand, the discussion was so vague that it left…
  • My Top 10 Greatest Victories & Failures In 2014

    Seth Addison
    17 Dec 2014 | 12:10 pm
    Was 2014 everything you hoped it would be? Did you reach your goals for the year? Did you have goals for the year? Our community is about building businesses and lives that matter. We’re about creating radical value and reaping the enormous benefits of an enduring brand. We believe that our businesses should make our lives better, not worse. With that in mind, I want to pause and reflect on my greatest victories and failures this year. After all, our businesses are here to enhance our quality of life, right? I hope this will encourage you to consider “How am I doing? Am I…
  • Make Me Feel Something

    Seth Addison
    9 Dec 2014 | 7:32 pm
    I remember that moment like it was yesterday. The butterflies in my stomach were almost too much to handle. I fought to constrain the lump in my throat. My eyes darted across the crowd and down to my sweaty palms which gripped my bride’s trembling hands. Together, Leanna and I stood before 150 of our most cherished friends and family to pronounce our love and vows to one another. The pastor spoke with an eloquent tone, delighting the crowd with heartfelt anecdotes. But I don’t remember his words. My heart, overflowing with emotion, left no room for a single word. In that moment, nothing…
  • The Surprising Key To Convert Skeptics Into Customers

    Seth Addison
    3 Dec 2014 | 12:58 pm
    Every business has to deal with bitter skeptics. The question is, how do you convert skeptics into customers? The answer may surprise you. Your customer’s brain is a ruthless decision engine. It’s constantly choosing which brands to ignore and which brands to accept. This decision takes no more than 10 seconds. That’s why marketers assault you with hard sales tactics. Do they work? No, of course not! We’ve all been burned by shady salesmen, and have become skeptical of new products. So how can honest entrepreneurs beat the system and convert skeptics into happy customers?
  • The Alarming Reason People Ignore Your Brand

    Seth Addison
    25 Nov 2014 | 12:30 pm
    I’ll be honest with you. This is going to sting a little, but you’ll thank me in the end. Let’s cut to the chase. No one is talking about your brand. It sucks. It really does. Your product solves an honest-to-goodness problem, but no one knows you exist. In fact, it seems like people purposefully ignore your brand. Worst of all, you have no idea why this is happening. What earned you an A+ in school seems irrelevant in the real world. Your frustration is perfectly reasonable. Having been in your shoes, I feel your pain. You are doing exactly what you’ve been told. The…
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