Branding

  • Most Topular Stories

  • How to Grow Your Long-Term Authority

    Chris Garrett on New Media
    Chris Garrett
    3 Apr 2015 | 9:42 am
    Why do some people manage to stick around forever, while other people and brands seem to be here one day and gone the next? What is it about some people that makes you warm to them, while others give off a dodgy vibe that repels even the most tactile extroverts? As mentioned earlier, Tony and I have been creating this new podcast called The Mainframe, and so far we have focused on launches. If you listen carefully, though, there are some themes that go way beyond just selling products and services to something deeper. What I think it comes down to is two fundamental aspects of being a good…
  • Brand Building In The Digital Now

    Branding Strategy Insider
    Chris Wren
    14 Apr 2015 | 12:10 am
    About a month ago, I wrote an article on “The Thin Brand Line.” Truth be told, lines everywhere are thinning. Even at SXSW, perhaps a glimpse into the future is inferred by this quote from Elizabeth Dole, Entrepreneur in Residence at Dell, “There was a whole convergence between [the Film, Music, and Interactive parts of the conference], reflecting that to consumers, it’s really the same thing now.” Similarly it’s true in the way brand stewards and managers now look at traditional and digital; no longer are they co-dependent, they are fully symbiotic. Brand building originates in…
  • 10 Ways To Achieve Brand Leadership

    Branding Strategy Insider
    Mark Di Somma
    16 Apr 2015 | 12:10 am
    Marketers often talk about being a brand leader as if it is one thing. But there are many different ways that a brand can distinguish itself in a marketplace. The critical decision for brand owners is deciding how you will lead and why that will work. 1. Scale – The immediately obvious strategy. You build a bigger, more imposing brand than your competitors; one that enables you to heavily influence critical market rules. You use this size and market dominance to become the looked-for brand in your sector across the world. This strategy focuses on footprint and familiarity but of course it…
  • Dove’s “Choose Beautiful” Campaign, Shot in Five Countries Across the Globe, Goes Viral

    World Branding Forum
    WBF
    16 Apr 2015 | 7:38 am
    Dove’s new film inspiring women to reconsider the choices they make about their beauty gets more than 5.5 million views in less than 10 days A staggering 96% of women do not choose the word ‘beautiful’ to describe how they look. Dove believes feeling beautiful is a personal choice women should feel empowered to make for themselves, every day. Through a candid, eye-opening film shot in five countries across the globe, Dove launched the Choose Beautiful campaign last week to encourage women worldwide to reconsider the choices they make about their beauty and how those choices make…
  • Don’t forget the marketing basics

    Drew's Marketing Minute
    Drew McLellan
    30 Mar 2015 | 11:30 am
    It’s so easy to be mesmerized by all the marketing technology around us and forget about the marketing basics. But whether you’re executing a traditional campaign or a digital one — the marketing basics matter. My Italian grandma (who provided many marketing tips via this series) spent most of her time in the kitchen. I remember sitting at the table, watching her work her magic and her reaching for a huge jar of oregano. As she pointed the jar at me, she said, “You always need to keep the basics in stock. And no matter how fancy you’re getting, the basics still…
  • add this feed to my.Alltop

    Brand Insight Blog

  • How to create a website that works for your brand.

    John Furgurson
    27 Mar 2015 | 10:03 am
    For some reason, many people think that “branded” websites won’t sell product or produce a steady stream of leads. And on the other hand, they don’t think “Ecommerce sites” will help their branding efforts. As if the two are mutually exclusive. Well, here’s the good news: You really can have a website that performs well AND presents a strong brand message. But you’re going to have to go beyond the template-driven who, what, when and where approach that’s so common these days. Here’s what you’re going to need to build a website…
  • “Brand” Trumps Managerial Incompetence.

    John Furgurson
    18 Feb 2015 | 7:41 pm
    I need to stop being surprised by managerial incompetence. Honestly. I need to reframe my expectations and just be pleasantly surprised when I encounter an exception to the rule. Because everywhere I turn, knumbskulls, nuckleheads and nitwits rule the managerial world. Witness the retail store owner who has no handle on her inventory issues or labor costs. The non-profit executive who has a revolving door of talent, going only one direction. The managing partner of a professional agency who constantly over bills his clients. The director of communications who doesn’t communicate with…
  • Information is killing your advertising.

    John Furgurson
    6 Feb 2015 | 11:33 am
    Contrary to popular belief, information is is the enemy of persuasion. Not the friend. Most people think they can convince, sell or persuade by piling on facts and stats. Well, it might make you feel smart, but it’s not going to produce results. In fact, the more info you stuff into an ad, the less you’ll get out of it. Information is what web sites are for. You can cover all the nitty gritty details in the content of your site. That’s where you go deep. Don’t try doing that in your advertising. Effective advertising leads prospects to that information and moves them…
  • Making websites work — on many levels.

    John Furgurson
    19 Dec 2014 | 9:45 am
    It’s been very interesting to witness the progression of web design over the last 20 years. Trends come and go at a fashion-runway pace. Technology changes even faster than that, and the graphic style is continually evolving. Regardless of the latest trends or technological bells and whistles, there are some timeless facts about this communication tool that will always apply. First and foremost:  The most effective websites are multi-dimensional. That is, they communicate on many different levels… The phonebook level. In case you hadn’t noticed, the phone book is fading faster…
  • Is the term “inspiring bank” an oxymoron?

    John Furgurson
    8 Dec 2014 | 1:55 pm
    It’s interesting, where people find inspiration. For some business owners, it’s the pages of Forbes or biographies of big-name entrepreneurs. For Monet, it was the garden. For me it’s the bookstore, the ski slopes, or the trails. The bank is definitely not on my list. Banks are not known for their inspiring environments or groundbreaking business practices. In fact, the entire banking industry has a huge cloud hanging over its head, every since the mortgage banking debacle of 2009. The most exciting thing to ever happen at my bank was the emancipation of the counter pens…  They…
 
  • add this feed to my.Alltop

    brandflakesforbreakfast

  • blow out your old cartridges

    Cory
    16 Apr 2015 | 5:23 am
    The nostalgia of classic video games never really leaves. I remember being a kid and sitting on the floor, blowing out the cartridge and hoping that mom didn't trip over the controller cable while I  was working my way through world 8. GameStop wants to take you back to those days by selling you the consoles and games all over again. They are testing out a trade-in program for the classics at select stores. Go dust off your power glove and befriend a GameStop employee. GL HF!
  • the alphabet runs for president

    Cory
    16 Apr 2015 | 5:11 am
    Do you want to run for President? Well, you need to get your logo just right. It needs to convey movement, progress and unification. Then, if you are really lucky people will identify with it and embrace it. And then there is Hillary Clinton's logo. It's been criticized and praised depending mostly on your political views. Now it is being extended to a full font set so that anyone can run along side her. Good luck!
  • the uber, uber masculine shave

    Maureen Jones
    15 Apr 2015 | 5:33 am
    As if Gillette was lacking in testosterone, they’ve increased their machismo levels ten fold with the Avengers Age of Ultron inspired razors. Frankly it’s nice to see Gillette mix it up with a little humor (really, there’s only so many times one can hear, “the greatest technology in shaving ever”) – the video is pretty entertaining. Now if only one could buy a real razor with micro-lightening.
  • the upside of a rainy day

    Maureen Jones
    15 Apr 2015 | 5:32 am
    Rain, rain, don’t go away. Yea, yea – that’s not how it goes, but really why would you want it to stop raining when “rain activated art” appears on waterlogged ground like magic! Rainworks, owned by Peregrine Church, uses a superhydrophoic coating to instantly dry just about any surface – letting the negative space reveal art and text. So bring on the heavy clouds, do a little rain dance and watch for the unexpected.
  • IKEA says, “I do”

    Maureen Jones
    15 Apr 2015 | 5:30 am
    Sure you can spend gobs of money and time on getting married (don’t forget the blood sweat and tears to find THE. PERFECT. DRESS.) OR you can just…wait for it…reach for your laptop. Ikea is giving lovebirds everywhere the opportunity to wed, surrounded by loved ones, with just the stroke of a key. Simply visit the IKEA website, choose a destination and start inviting the world. Easy peasy. So move over Vegas wedding drive through – there’s a whole new super duper fast and easy way to get married (without totally thinking it through).
  • add this feed to my.Alltop

    Branding Strategy Insider

  • Should You Extend Your Brand Via Licensing?

    Pete Canalichio
    17 Apr 2015 | 12:10 am
    Companies extend their brands via licensing for a variety of reasons. Licensing enables companies with brands that have high preference to unlock their brands’ latent value and satisfy pent-up demand. Through licensing, brand owners have the ability to enter new categories practically overnight, gaining them immediate brand presence on store shelves and often in the media. Let’s take a deeper look at the benefits that make licensing so attractive to brand owners. By licensing their brands, companies are able to satisfy consumer needs in categories that are not core to their business. When…
  • 10 Ways To Achieve Brand Leadership

    Mark Di Somma
    16 Apr 2015 | 12:10 am
    Marketers often talk about being a brand leader as if it is one thing. But there are many different ways that a brand can distinguish itself in a marketplace. The critical decision for brand owners is deciding how you will lead and why that will work. 1. Scale – The immediately obvious strategy. You build a bigger, more imposing brand than your competitors; one that enables you to heavily influence critical market rules. You use this size and market dominance to become the looked-for brand in your sector across the world. This strategy focuses on footprint and familiarity but of course it…
  • Dull And Boring Offers Opportunity For Brands

    Mark Di Somma
    15 Apr 2015 | 12:10 am
    A colleague of mine made an observation recently that if you really want to make significant changes as a brand, you should go all out and look for something…dull. That’s right, find something uneventful, even pedestrian – and poke it for opportunities. And the reasons, on reflection, are simple. Chances are people do whatever it is often. So it comes with scale and frequency. And secondly, if it’s that tedious, frankly the only way is up. High energy, exciting activities already have high EQ by their very nature. And they attract the most interest from brands. So the chances of doing…
  • Brand Building In The Digital Now

    Chris Wren
    14 Apr 2015 | 12:10 am
    About a month ago, I wrote an article on “The Thin Brand Line.” Truth be told, lines everywhere are thinning. Even at SXSW, perhaps a glimpse into the future is inferred by this quote from Elizabeth Dole, Entrepreneur in Residence at Dell, “There was a whole convergence between [the Film, Music, and Interactive parts of the conference], reflecting that to consumers, it’s really the same thing now.” Similarly it’s true in the way brand stewards and managers now look at traditional and digital; no longer are they co-dependent, they are fully symbiotic. Brand building originates in…
  • Strategically Pacing Your Brand For Change

    Mark Di Somma
    13 Apr 2015 | 12:10 am
    In a market filled with possibilities, there is power and focus in constraint. I pressed this point home last week in a discussion on why brands can’t just continue to add to their visual language. The argument I was getting – we need an extended palette to show the diversity of what we do and to prevent our brand looking monochromatic. My view – that adding layer upon layer of visual language to a brand doesn’t free up anything. On the contrary, it adds complexity that make no sense to buyers and that end up looking confused in the shopping aisle. There’s always a reason to add…
 
  • add this feed to my.Alltop

    ideationz...a blog from rick s. pulito

  • When “Sloppy” meets “Slapdash”, or, How Not To Write A Business Book.

    Rick Pulito
    17 Apr 2015 | 1:20 pm
    The current issue of The Economist looks at three new business books, and finds two of them laden with the detritus that characterizes too many of the published efforts these days: “sloppy” sentences, “slapdash” writing, “too many too-familiar examples“, “ugly” management jargon, and a “pseudo-folksy” style. Terminology that will make the reader shudder, like, “positivity-dominated workplace” and other such gibberish make it so difficult for the reader to take them seriously. At least one of these books, the moribund…
  • Nobody Said Engaging Employees Is Easy…

    Rick Pulito
    2 Apr 2015 | 3:32 pm
    Nobody, that is, except those slippery guys that want you to believe that all you need to do is buy their (one size fits all) recognition and rewards platform. These companies (and there are a lot of them) have netted it down to the lowest common denominator…you can spot ‘em a mile away by the retail gift cards they want to sell you as the “magic potion” to create miraculous results. According to these folks, you can do everything from effectively recruit new talent, to drive development of your associates, to maximizing productive effort, and realize millions upon millions of dollars…
  • Talent Management and Social Recognition: Mind The Gap

    Rick Pulito
    10 Oct 2014 | 1:53 pm
    Across all industries, the performance review process is being scrutinized, along with many aspects of talent management, in light of the dramatic changes taking place with technology, generational migration, and new insights into the efficacy of the process. One of the more striking and provocative conversations I have come across recently was published by Strategy + Business (Issue 76, Autumn 2014) entitled, “Kill Your Performance Ratings” (http://tinyurl.com/lkfvjgg). Conventional performance ratings are practical, rational, and in headlong conflict with neuroscience research. New…
  • In selecting an agency partner, it pays to ‘trust, but verify”.

    Rick Pulito
    3 Sep 2014 | 10:03 am
    Over the last thirty years, since Ronald Reagan spoke the fabled words, “trust, but verify”,  I’ve been fortunate to work with many of the largest companies and brands in the world. Yet, it still amazes me when I see a client or a prospective client fall for the double-speak of some (self-serving)  service providers. So, as a public service to all involved in the agency-selection process, be it for employee engagement, customer experience, or incentive rewards programs, here are my “Top Five Most Likely Ways a Potential Vendor is Going To Try and Fool You”. #1.  .  “We are…
  • Missing the target on employee engagement? It could be your AIM…

    Rick Pulito
    30 Apr 2014 | 12:17 pm
    Much of what is written about employee engagement centers on metrics such as retention rate, turnover, employee satisfaction, loyalty, productivity and the like. These are quantifiable, measurable, readily extrapolated and analyzed for trends. The nature of outcomes is that they are dependent upon drivers, or causal factors which, in turn, influence or shape the numbers. When it comes to engaging your workforce, there are three drivers I believe are particularly important. Remember the acronym “AIM”. They are: Attraction Inspiration Mobilization First, it is important to understand that…
  • add this feed to my.Alltop

    Jonathan Salem Baskin

  • Is Opera The Browser Innovation Wild Card?

    jonathan
    17 Apr 2015 | 1:12 pm
    The web browser industry is 25 years old, which is an eternity in the tech world. Though some of the early entrants have disappeared, and a few arrived over the last decade, change in the industry has been driven (or resisted) mostly by pre-installation deals on hardware devices. Despite continuous incremental changes, any users of progenitor browsers (like Nexus or Mosaic) would find today’s tools surprisingly familiar. Maybe that’s why Microsoft announced that it’s nixing its Internet Explorer in lieu of some new engine, or Google is working to recalibrate how it ranks websites. But…
  • Marketing Secrets in the Age of Transparency

    jonathan
    13 Apr 2015 | 1:32 pm
    Since it’s getting harder to keep corporate secrets these days, perhaps it’s time to rethink what needs to be hidden from view? Specifically, I wonder if marketers could make their lives easier and, well, go with the flow. In the last week alone, we’ve had the debut of LG’s new phone preempted byrelease of its cool leather casing, and a few episodes of the latest season of Game of Thrones leaked before the season officially started. Both instances challenge the premises upon which the marketing events were based… Read the entire essay at LinkedIn
  • 3 Things Rob Lowe’s DirecTV Spots Teach Us About Advertising

    jonathan
    9 Apr 2015 | 9:37 am
    The ad industry’s self-regulating watchdog recommendation that DirecTV should pull or change TV spots featuring actor Rob Lowe and various odd or creepy alter-egos tells us at least three things about advertising: First, a little controversy never hurts, especially if it seems unintended (i.e. not purposefully in bad or contentious taste). The campaign was hugely successful and already slated to end, and the NAD’s finding that many of its claims were unsupported isn’t likely to make any new customers question their purchases; rather, it’s a textbook definition of “fine print”…
  • The CPG Innovation Challenge Is Really An Opportunity

    jonathan
    4 Apr 2015 | 10:51 am
    Consumers don’t want to have conversations with their toothpaste brands. That’s the problem in a sentence that’s writ large across most of the companies in the consumer packaged goods category. Innovation in CPG just isn’t as easy or telegenically obvious as it is for tech companies. No toothpaste innovation is going to provide translation services at the swipe of a tongue anytime soon. Cheese and soup can be packaged in yet another material or format, but until 3D printers are certified for foods, nobody can download them. You can add only so many scents to soap, but until you invent…
  • Innovation At Dish Network: Try, But Verify

    jonathan
    28 Mar 2015 | 7:54 am
    Dish Network is in the businesses of keeping customers in a marketplace that is highly price-sensitive, which means constantly finding ways to improve their experiences without risking their satisfaction. The resulting outcomes are biased by a willingness to try new things, though informed with a process that separates valuable changes from the overly risky. Its approach could be characterized as “try, but verify,” (which apologies to Ronald Reagan) and, because it recognizes that innovation isn’t an absolute good, should be instructive for other companies. “If we roll out a UI…
 
  • add this feed to my.Alltop

    Drew's Marketing Minute

  • What do you know about our YouthNation?

    Drew McLellan
    14 Apr 2015 | 5:31 am
    I just finished a new book, YouthNation: Building Remarkable Brands in a Youth-Driven Culture, (click to buy on Amazon – affiliate link) by Matt Britton and found myself nodding, sighing and scribbling notes throughout the read. You know me…. I like books that give me tangible actionable insights and this book is packed with them. If you’d like to win a copy — read down to the final paragraph. Our nation’s youth has collectively transformed from a fringe counter-culture to THE culture of our nation. In doing so youth has become the preeminent driver of all…
  • Don’t forget the marketing basics

    Drew McLellan
    30 Mar 2015 | 11:30 am
    It’s so easy to be mesmerized by all the marketing technology around us and forget about the marketing basics. But whether you’re executing a traditional campaign or a digital one — the marketing basics matter. My Italian grandma (who provided many marketing tips via this series) spent most of her time in the kitchen. I remember sitting at the table, watching her work her magic and her reaching for a huge jar of oregano. As she pointed the jar at me, she said, “You always need to keep the basics in stock. And no matter how fancy you’re getting, the basics still…
  • How effective is your email marketing?

    Drew McLellan
    17 Mar 2015 | 6:17 am
    Email is still one of marketing’s greatest tactics but how effective is your email marketing? It’s easy to understand the allure of email marketing. It’s cost effective (but not free), it’s easy to plan and execute in advance and very few people don’t access their email every single day, so in theory – the audience is engaged with the medium. So why do so many efforts fall flat? I think we almost take it for granted. We think just firing off an email without thinking through the steps will still be effective. But the reality is, there are many elements that can make or break…
  • Creative versus strategy

    Drew McLellan
    6 Mar 2015 | 5:54 am
    Creative versus strategy. For as long as I’ve been in advertising and marketing – there’s been that age-old tug of war.  Should advertising and marketing tools be creative/clever/funny/pretty or should the emphasis be on strategically driving the sales message? As you can imagine – the real answer is both.  An ad, website, brochure, e-book etc. that is visually interesting and has a compelling message is much more likely to have impact when it comes to trial or purchase of whatever is being sold. But sooner or later, compromises need to be make due to budget, timeframes, or other…
  • Love advice is not good marketing advice

    Drew McLellan
    27 Feb 2015 | 5:29 am
    As we celebrated Valentine’s Day this month – there were many a cliché uttered in the name of love. I want you to remember that in most cases, they don’t work as well as marketing maxims. Love advice is not good marketing advice. In fact, in general I might suggest that you shun cupid’s advice when it comes to marketing your organization. Let me give you a few examples. Absence makes the heart grow fonder: While this may be true in human interactions, buyers have a very short attention span. When your marketing is sporadic or worse – nonexistent, you can’t expect a prospect to…
  • add this feed to my.Alltop

    Ries' Pieces

  • Political Branding - 2016 Preview

    Laura
    15 Apr 2015 | 11:52 am
    Running for President of the United States means building a brand that at least 51% of the country is willing to buy on Election Day. Not an easy task in a country as large and diverse as America. Too narrow a focus and you won’t get a majority vote. A narrow focus builds a brand, but a wide base wins the election. The task is huge. Even the iPhone doesn’t have a 51% share of the smartphone market in the U.S. The key to winning an election is to find a key issue narrow enough to stand for something but broad enough to be appeal to several constituencies. George H. Bush – “No new…
  • Hashtag Branding - How to not get burned

    Laura
    19 Mar 2015 | 11:53 am
    Starbucks, like most companies these days, is obsessed with buzz. Not the kind you get from a double-espresso but the kind you find online with tweets, hashtags and likes. It used to be that the major media outlets controlled the conversation. Today, consumers via social media have the power to start, join or change the conversation. The media covers the buzz instead of creating it. As a result, companies are trying harder than ever to encourage consumers to start conversations online with hashtag campaigns. The hope is for a viral success that will reflect positively on the brand. That is…
  • Super Bowl 2015

    Laura
    2 Feb 2015 | 1:04 pm
    There was a lot of action on the field during this year’s Super Bowl including a spectacular ending. There wasn't as much action in the ads since most of them took a thoughtful, serious, sentimental approach this year. We saw fewer special effects, sexy girls and kicks to the crotch. And the few that took that route fell flat. What did score big is what always scores big. Ads from brands that own strong positions in the mind, that dominate categories and that hammer us with a familiar theme and visual in a new and entertaining way.   Consistency Works Budweiser…
  • High Hopes for Marley

    Laura
    19 Nov 2014 | 10:44 am
    The Weed Wars are coming. As the legalization of marijuana continues to move forward, we will see hundreds of homegrown brands turn into a handful of big brands and eventually a couple of dominant brands. It happened with cars; it happened with beer; it happened with computers; it happened with energy drinks. It will happen with marijuana. Being first in the mind with the right name goes a long way in dominating a category. In personal computers, Apple was a much better name that TRS-80 or Commodore Pet. In beer, Yuengling was first but never got into mind outside of its home town because the…
  • Burger King loses its way

    Laura
    21 May 2014 | 12:47 pm
    What kills most marketing programs is “change.” When you keep changing your slogans, you confuse consumers and after a while they don’t attention to what you are trying to say. Over the years, Burger King has had a lot of slogans. Remember “Where is Herb?” Burger King spent over $40 million trying to find him. They never did! Three of Burger Kings were powerful and each if used consistently could have done more to build the brand. “Home of the Whopper.” “Broiling, not frying.” “Have it your way.” So what is Burger King doing lately? The same thing they have done in the…
  • add this feed to my.Alltop

    Tom Fishburne: Marketoonist

  • client-agency relationships

    tomfishburne
    12 Apr 2015 | 5:51 pm
    I’ve worked on both sides of the client-agency fence and have seen the power of deeply collaborative relationships between brands and their creative partners. Mutual respect and trust leads to the most engaging work. I’ve also seen what happens when vendors are treated too much like, well, vendors. Creative services are sometimes negotiated by the same procurement groups that source soybeans or corrugate cardboard. It can lead to the lowest common denominator and can take the wind out of the sails of any creative relationship. In the last few years, many big brands have started increasing…
  • brand engagement

    tomfishburne
    5 Apr 2015 | 7:47 am
    Brand engagement is treated as the holy grail for marketers. Marketers sometimes operate as if consumers are just waiting around to have a relationship with their brand. This cartoon was partly inspired by a story Jimmy Fallon shared in an NPR interview: “I bought a pack of gum, and the receipt, I’m not kidding, was over a foot long. It might have been two-feet long of receipt paper, and I’m walking, and you could hear it. You could hear me as I’m walking around the store with this receipt. I go: I bought a pack of gum. This is insane. You’re killing the…
  • marketing to generation Z

    tomfishburne
    29 Mar 2015 | 8:52 pm
    Even as brands continue to chase Millennials, marketers are starting to shift their attention to the next generation — Generation Z. Born after 1995, this is a group that grew up in our social, mobile, and digitally-connected world. There’s a lot of soul searching on how brands can can resonate with Generation Z. Emojis in particular are taking off, as brands try to tap one of the ways that Generation Z communicates. Coke created actual Emoji domains for a billboard ad campaign, IKEA created it’s own set of home emoticons, and Mentos released a set of “Ementicons” to share emotions…
  • technology can’t save a boring marketing idea

    tomfishburne
    22 Mar 2015 | 2:31 pm
    Last week was the annual pilgrimage to SXSW Interactive in Austin, Texas. Increasingly, SXSW is attracting big brands as a marketing venue to influencers (this year, even McDonalds has a presence) and as part of the search of the next new thing. Famously the launchpad for Twitter in 2007 and Foursquare in 2009, this year SXSW had everyone talking about Meerkat, a live-streaming app. Not to mention the robot petting zoo, drones, virtual reality, and wearables of all types. It’s important for marketers to remember that it’s not the tech that’s cool; it’s what’s enabled by the tech.
  • corporate hackathons

    tomfishburne
    15 Mar 2015 | 8:58 pm
    Hackathons have gone mainstream. Originally the domain of scrappy tech start ups, hackathons are now hosted by large corporations and governments. This week’s cartoon was partly inspired by a very funny video from Vooza on the dark side of hackathons. A hackathon started as an event where teams of developers collaboratively code in an extreme manner over a short period of time. But, the definition has expanded to many types of innovation. There are internal hackathons and external contest hackathons. They are a way to create innovation quickly and simply without a lot of direction or…
 
  • add this feed to my.Alltop

    Personal Branding Blog - Stand Out In Your Career

  • Smart Ways to Stand Out, Get Noticed and Hired!

    Beth Kuhel
    18 Apr 2015 | 10:30 am
    Everyone wants to stand out and be viewed as an ideal candidate during the hiring process. But the problem is, most people don’t know the best way of doing this. Many assume that to impress they need to emphasize that they graduated from a prestigious school or worked for a famous brand named company. Research shows that these credentials are only beneficial to a perspective candidate if they compliment accomplishments that matter to an employer. Before crafting your cover letters and resumes, you first need to understand what the needs, challenges, and acute pain points are of that…
  • Keep Your Customers Coming Back For More

    Leslie Truex
    18 Apr 2015 | 2:30 am
    I know of a company that boasts of a 95 percent customer retention rate. That means 95 percent of its customers are repeat customers. One of the best ways to build a stable income is through returning customers and clients. Not only do you keep their business, but if they’re returning, they like you which means they may refer others to your business. When it comes to marketing, nothing is more effective than repeat and referral business. But customer loyalty doesn’t happen on its own. Here are tips to keeping your customers and clients coming back. 1) Provide great value. I once bought an…
  • 13 Ways Your Personal Brand Can Benefit From Your Book

    The Young Entrepreneur Council
    17 Apr 2015 | 12:30 pm
    What is one tip for marketing a book or e-book in order to benefit your personal brand? The following answers are provided by members of Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, YEC recently launched StartupCollective, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses. 1. Give It Away Give away hard copies of your book. It’s really easy for someone to see a link for your e-book and just ignore it. If you give a copy of it to someone,…
  • Build Your Personal Brand For Increased Opportunities

    Susan Gilbert
    17 Apr 2015 | 10:30 am
    When it comes to promoting a personal brand it can be a challenge to reach the right media outlets. But there are strategies to employ that will actually attract the press to your company. With good research in your target market and a solid press kit your brand can get noticed. Coverage from newspapers, bloggers and media is like gold in today’s online world. Your personal brand’s reputation can attract or deter the right journalists. A stand-out media page on your website will show that your brand is serious and worthy of writing about. In addition to having this in place email…
  • Unlearning Your Way to Success

    Jeff Shuey
    17 Apr 2015 | 2:30 am
    Quick – What’s the last thing you unlearned? It’s a hard thing to do. But you must try. Unlearning is a Critical Skill Just as learning is a critical skill it is also important to know how to unlearn. To know how to let go of something. “The illiterate of the 21st century will not be those who cannot read and write, but those who cannot learn, unlearn, and relearn.” ~ Alvin Toffler, Futurist & Philosopher Unlearning is perhaps the single most important skill you can develop in order to get ahead. In fact, you may already be very good at it. It’s something most…
  • add this feed to my.Alltop

    Chris Garrett on New Media

  • Grow Your Authority With Your Geekiness

    Chris Garrett
    16 Apr 2015 | 12:48 pm
    How do people really connect and build friendly relationships? What is it that causes people to want to hear from you more than anything else? In marketing we talk about “value” a lot. Value is important, but I feel value often speaks to need more often than it does want. Serving needs is a minimum requirement. We want to stand out and be seen as more than that. We have to attract people who want to read our content, who are happy to work with us. While you can certainly attract a lot of people by solving their problems and helping them achieve their goals, if you can add the…
  • How to Grow Your Long-Term Authority

    Chris Garrett
    3 Apr 2015 | 9:42 am
    Why do some people manage to stick around forever, while other people and brands seem to be here one day and gone the next? What is it about some people that makes you warm to them, while others give off a dodgy vibe that repels even the most tactile extroverts? As mentioned earlier, Tony and I have been creating this new podcast called The Mainframe, and so far we have focused on launches. If you listen carefully, though, there are some themes that go way beyond just selling products and services to something deeper. What I think it comes down to is two fundamental aspects of being a good…
  • Why New Products Fail

    Chris Garrett
    25 Mar 2015 | 9:09 am
    What is the difference between new products that take off in popularity and those that essentially get ignored? How do you know when your new product is ready to sell? Today I would like to share with you the key strategy that will allow you to not only sell more of your products and services to more people, but will also reduce refunds and improve your audience’s relationship with you. In The Mainframe podcast, Tony and I have been covering the MVP (Minimum Viable Product) process for creating products and moving into how to simply and successfully launch those products. One of the most…
  • The “Simple” Secret Behind Copyblogger’s 8 Figure Business

    Chris Garrett
    16 Mar 2015 | 7:21 am
    What is the secret behind Copyblogger’s 9 straight years of growth? How has it been achieved without any outside investment, without sales people, and with close to zero advertising? Join Chris Garrett and Tony Clark as they talk about: The simple secret to success (and why it is not easy) What you need before you create your product The truth about real Minimum Viable Products, and the fatal trap too many people fall into How you can use this process to build your organization Why doing what is indicated will save you time, make you money, and keep your customers happy What, what? Yes,…
  • How to Go from Author to Successful Online Business

    Chris Garrett
    10 Jun 2014 | 10:55 pm
    Since I let slip that I was a wannabe fiction writer, a few people have asked me questions about the modern author/publishing business: “Can you make a full time living as a writer, without being freelance?” “What should a modern indie author do to maximise their business?” “For successful self-publishers, what would we do differently?” I’ve answered these questions and more in various comment areas, forums, and social media. In fact, I am going to be talking about this subject on the SPP podcast/Google Hangout on Friday. I thought I would expand…
  • add this feed to my.Alltop

    Igor

  • Igor is judging Verisign’s Domain Name Contest, in honor of .com’s 30th Anniversary

    igor
    15 Apr 2015 | 9:10 pm
    Igor founder Steve Manning is one of five judges for this event, which runs through May. Over 100k in prize money, top prize is 35k. Details here.
  • Our Latest Naming Work: Sliver Vodka

    igor
    13 Apr 2015 | 11:46 am
    An extraordinarily interesting and challenging naming assignment: Find a name that works for “All natural fruit infused” AND it had to be “a sexy / edgy name”. “Sliver” is spot on the confluence of these seemingly disparate ideas. And of course the name had to be a word that “had never been used for a food or beverage anywhere in the world”. Simple. Sliver Vodka
  • “VeSegtamy” ?

    igor
    12 Apr 2015 | 6:56 am
    Design firm merges a Vespa with a Segway
  • How To Create Compound Names Like Instagram, Snapchat & Airport

    igor
    16 Mar 2015 | 3:53 pm
    Instagram and Snapchat are identical constructions. Each simply substitutes new words from an accepted utility name: Instant Message. Insta & Snap are synonyms for Instant, and Gram & Chat are substitutes for Message. Since Instant Message is already a universally adopted name, you know that Instagram and Snapchat will be accepted as well. If what you’re naming doesn’t map to a two-word generic, break it down into one first. You can do this by re-purposing an unrelated, well-known compound word, as in Apple’s Wi-Fi base station being called “Airport”…
  • Don’t Let Single Word Dot Com Availability Influence Your Startup Name

    igor
    14 Mar 2015 | 5:47 pm
    This is what happens when you let the bizarre lust for a “pure” dot com dictate your name, via ValleyWag. Click pic to engorge: “Bitly, Borkly, Barnly, Molestly, Strinkingly, Happily, Crappily, Maply, Morply, Dottly, Dootly, Godly, Angrily. It’s bad enough when every new startup is just based on the one that came before it. Now they all sound the same, too. The Wall Street Journal says there are 161 startups that end in “ly,” “lee, or “li.” They’re all trying to get the same money, from the same people, and probably doing a lot of…
 
  • add this feed to my.Alltop

    GIRVIN | Strategic Branding Blog

  • THE ART OF THE ALPHABET

    Tim
    16 Apr 2015 | 9:00 am
    The twists and turns of meaning — drawn knowledge. In teaching workshops on the alphabet, and especially finding your own place in the quintessential expression of the YOU, in alphabetic form — the flow of your presence. What I believe is that each person has traits that show through in how they epitomize the 26 characters — each takes a word and treats it differently. We did that at FutureType. And while one person left early, since they’d expected a digital course on type design — key-strokable fonts — all the others stayed from the opening overview lecture, to the hands-on…
  • THE PERFUME OF YOU

    Tim
    14 Apr 2015 | 9:00 am
    THE MOST EXPENSIVE PERFUME IN THE WORLD A happier scent. It might be said that the most valuable perfume there could be would be your personal scent — the layering of molecular expressions that gather everything from your being, your roadwork, scenes seen — the way that you are and the ways that you have been. The selection of perfume is one of memory — the buyer of perfume is looking back, looking towards moments that have built a palace of memories — rooms that you have been to, stored items, and that in your re-collections, you go back, bring them forward. What if you could, as a…
  • Looking for Magic

    Tim
    9 Apr 2015 | 9:00 am
    The quest for the magical — in craft, design, business strategies and brand. In a manner, the work that we all do is a quest — the pursuit of a question to be answered, the pathway to a question contained, opened and discovered. What we all do, and what we craft as designers — is the search for the signature of the idea. You sign. And that sign is you. Signature is a sign — it’s a deeper code of curls, loops and signals that tell the story of you in the electrical twittering of fingers, to hand, to wrist, arm and shoulder, neck and eye and mind. But it tells the story of a journey…
  • How Strong Is Your Brand?

    Tim
    7 Apr 2015 | 9:00 am
    Resilience, strength, responsiveness Brands, given their human provenance, have human character in their attitude. A brand doesn’t simply move along of its own accord, it’s not a robotic unit, it’s fired and fueled by humans on both sides of the equation. People dream. Make something. Offer it to others. Transact a compensation. And what happens? Works in the mind of the crowd, is embraced or — neglected and unobserved — it falls away and becomes a dusted and extinguished memory. Great brands, ones with fire and verve and energy learn to swerve to new contexts of meaning and…
  • Top [Secret] Design

    Tim
    31 Mar 2015 | 10:30 am
    Brands That Survive on Stealth, Secrecy and Intrigue I was sitting on a jet with a talkative neighbor, a US Marshal, who coincidentally spoke to me on the theories of the layering of police, detection and intelligence — I thought, “how intriguing.” And then wondered about those words that he used with such repetitive precision. Why precise? Because, to his take there is a clear definition of who does what — which case, where it happened, what is the nature of the crime, and which agency would govern those investigations. He started with the White House and the U.S.Secret Service and…
  • add this feed to my.Alltop

    The Engaging Brand

  • How to Make Tomorrow More Powerful Than Today

    Anna Farmery
    16 Apr 2015 | 3:36 am
    Ever find yourself working hard and wondering what is the point? That is the point. The answer lies deep inside the question itself. Success is about working soft but loving what you do…’hard’Click To Tweet Think about it. Work is about tasks. Tasks are mere steps along the way…..if you don’t know the ultimate destination, if you can’t feel it, taste it, see it…then the tasks seem painful. Tasks in business are like the gym work that make the business body beautifulClick To Tweet Tasks are soft in respect we know what they are and they just need…
  • Show 529 – Leading Digital Strategy For Business Growth

    Anna Farmery
    15 Apr 2015 | 3:39 am
    Can we learn to lead digital strategy rather than manage it on a day to day basis? That is the question on this weeks award winning Engaging Brand podcast. Professor Chris Bones and James Hammersley of Good Growth join me to talk about their ideas from Leading Digital Strategy: Driving Business Growth Through Effective E-commerce. We discuss Is digital a business tactic or a business strategy? What role does digital play in delivering your customer proposition? Is e-commerce a channel, market or part of my business structure? Is retail letting customers down – driving people to…
  • The Technology Investment To Blow Competitors Away

    Anna Farmery
    10 Apr 2015 | 7:40 am
    Do you have fears? What about worries, hopes, dreams? Thought so…because as P Diamandis says Humans haven’t had a software update in 200,000 years” P DiamandisClick To Tweet Okay, one more question then… What if there was a way that you could make every piece of content created mean something to someone – would that make you smile? You can if you… spend more time on the WHAT is created then the HOWClick To Tweet . The modern dilemma is understanding all the technological routes to the consumer’s mind. But that dilemma is false, the real dilemma…
  • One Significant Business Answer YOU Must Know

    Anna Farmery
    8 Apr 2015 | 8:06 am
    What do you want from your business? It is a fundamental question to ask before setting up a business AND regularly after establishing a level of business success. What you want – can change over time. What you want – is the crucial part of maintaining your energy levels and the passion you have for growing your business. Yet often, we can get so entrenched in what we SHOULD want, what OTHERS say we should want or even being lead by the business itself. But businesses are successful when your goal is aligned to the business goal that is aligned with the customers goal. So I ask…
  • Show 528 – Build a Website To Reflect Your Brand Personality

    Anna Farmery
    7 Apr 2015 | 9:34 am
    Building a website is hard. Yes, there is the technical side but in many ways reflecting your brand personality can be even harder…so how do you turn your website from a bland website to the land where your brand stands out….? Holly Chantel, a mad brand scientist, will lead us through the Land of Brand, to show us how to understand our brand personality and how to reflect it in your website. We discuss How websites not only cost money but cost our business money! How to make a website visually effective. How to understand your brand personality to reflect in your website. How to…
  • add this feed to my.Alltop

    Greteman Group » News & Views

  • Air Capital Gets a Second Chance at a First Impression

    Sonia Greteman
    14 Apr 2015 | 2:52 pm
    Wichita’s Air Capital status draws travelers from around the world. They jet here to meet with people at Spirit AeroSystems, Textron Aviation, Bombardier Learjet, the National Center for Aviation Research, aviation suppliers and more. In a month or so, visitors flying into the former Mid-Continent Airport will find quite a different welcome. Wichita just got...
  • Wichita Eagle; Have You Heard; You Don’t Say

    Greteman Group
    10 Apr 2015 | 6:54 am
    “Looks like I better leave the long dress with train at home.” – Greteman Group executive vice president Deanna Harms on what she’ll wear to this weekend’s gala for the new airport, which sent a “walkability” advisory about unfinished and potentially dusty areas The Wichita Eagle Carrie Rengers You Don’t Say © The Wichita Eagle, 2015
  • Be a Better Writer

    Deanna Harms
    8 Apr 2015 | 8:23 am
    Not everyone can be a great writer, but everyone can be a better writer. Whether you’re drafting a press release about a first-generation, game-changing aircraft; a profile introducing your new CEO; or an in-depth feature for your company’s in-house newsletter, pause a moment. Consider your potential readers and what they most want to find within...
  • Wichita Chamber Member Minute

    Greteman Group
    3 Apr 2015 | 7:28 am
    Sonia Greteman, President and Creative Director, Greteman Group 316-263-1004 1425 E. Douglas Ave., 2nd Flr. Member for 25+ years Interviewed March 2015 Please tell us a little bit about your company. I founded our firm in 1989, with two other designers. After a couple of years, my two partners went their individual ways, and I...
  • Wichita Eagle; Featured Business Person: Donna Grow

    Greteman Group
    2 Apr 2015 | 3:12 pm
    From movie posters to flight safety manuals, Grow has helped get a lot of content into the hands and minds of the people it’s intended for. “I really don’t have a degree in design,” she said. “I just kind of fell into it right out of college.” The Conway Springs native attended a secretarial college...
 
  • add this feed to my.Alltop

    Adweek : Advertising & Branding

  • Ben & Jerry's Has Brought Back Apple's '1984' as a Burrito Anthem for Stoners

    17 Apr 2015 | 3:08 pm
    Parodies of Apple's "1984" continue to surface at the oddest of times—such as 4/20, America's unofficial day of marijuana appreciation. Ben & Jerry's has created the spot below to celebrate the Brrr-ito's bold assault on the despotic repression of ... ice cream sandwiches. It's admittedly a rather odd metaphor and cultural callback, but somehow it still works. So check out the spot, then get ready to "have one rolled for you" on Monday. 
  • David Hasselhoff Reaches Peak Self-Parody in Promo for Kung Fury

    17 Apr 2015 | 12:57 pm
    Dinosaurs, fingerless gloves, punks, skateboards, hacking and traveling back in time to try to kill Hitler. It's everything you ever loved about the '80s in one film—now including David Hasslehoff. Kung Fury is a film that was funded on Kickstarter and is due to premiere May 28 on YouTube. The epic trailer for the film is what got the project funded, so they haven't released a new one. Instead, they've just put out a music video with David Hasselhoff who sings the lead track, "True Survivor." And it is going to make this film #TakeHoff. Hasslehoff is…
  • Why That Scary Omaha Zoo Video Is a Gorilla-Sized PR Nightmare

    17 Apr 2015 | 12:51 pm
    According to TripAdvisor, the Henry Doorly Zoo & Aquarium in Omaha, Nebraska, is the best zoo in the United States. Situated near the Missouri River on the Nebraska-Iowa border, the zoo boasts the Lied Jungle, which is one of the world's largest indoor rainforests and features the biggest glazed geodesic dome found on this planet. So, with apologies to Ron Burgundy, that's why TripAdvisor believes it's even better than San Diego's. But in a similar vein to how the fictional Anchorman character and his friends once found themselves in a perilous predicament with a couple of…
  • The New Movie Studio Behind The Gift Hires Horizon

    17 Apr 2015 | 12:31 pm
    Media spending behind STX Entertainment—Horizon Media's newest account—is likely to be relatively modest this year, as the new movie studio plans to release just two films in 2015. The slate comprises The Gift, coming out in July, and Secret in Their Eyes, in October. Next year, however, STX is planning more than a dozen releases—including The Free State of Jones, an American Civil War thriller. And if it keeps to that schedule, media spending could rise to more than $350 million, according to STX. Horizon landed media planning and buying responsibilities for the studio…
  • Empty Wheelchair Chases People Around a Mall in One of the Meanest Ad Pranks Yet

    17 Apr 2015 | 11:43 am
    Hand out fliers about the dangers of osteoporosis pretty much anywhere and see what happens. Crumple. Toss. No one reads all those statistics. But chase those same folks with a remote-controlled wheelchair? Now you have yourself a public service campaign. Never mind that it could spike some heart rates—why is that contraption following me?—it's for the greater good. The prank-style awareness campaign, from FCB Health for Crouse Hospital in Syracuse, N.Y., shares some fairly alarming data: About 54 million Americans have osteoporosis or low bone density, and one in two women…
  • add this feed to my.Alltop

    Brains on Fire

  • Friday Fotos | Flying Planes Edition

    Amy Taylor
    10 Apr 2015 | 7:44 am
    Our new neighbors at Oobe are busily beautifying the Innovate Building inside and out. Cant wait to see the finished product! When an insight trip feels more like playtime… The post Friday Fotos | Flying Planes Edition appeared first on Brains on Fire.
  • Why Brands Should Focus on Creating Experiences, Not Selling Stuff

    Amy Taylor
    9 Apr 2015 | 1:50 pm
    I read an interesting article on Fast Company yesterday. Long story short, researchers have found that experiences — not things — bring us the most happiness in the long run. It’s counterintuitive that something like a physical object that you can keep for a long time doesn’t keep you as happy as long as a once-and-done experience does. Ironically, the fact that a material thing is ever present works against it, making it easier to adapt to. It fades into the background and becomes part of the new normal. But while the happiness from material purchases diminishes over…
  • It’s not where you take things from, it’s where you take them to

    Amy Taylor
    2 Apr 2015 | 10:52 am
    I recently read a quote from film director Jim Jarmusch that challenged me: “Nothing is original. Steal from anywhere that resonates with inspiration or fuels your imagination. Devour old films, new films, music, books, paintings, photographs, poems, dreams, random conversations, architecture, bridges, street signs, trees, clouds, bodies of water, light and shadows. Select only things to steal from that speak directly to your soul. If you do this, your work (and theft) will be authentic. Authenticity is invaluable; originality is non-existent. And don’t bother concealing your thievery…
  • Design is a secret language.

    Robbin Phillips
    1 Apr 2015 | 7:00 am
    I love this slide Greg Ramsey quickly did for one of my presentations. I love being able to feel the person behind design. This week I presented at a conference in Vermont and I got asked the most wonderful and unexpected question during Q+A time. “You have the most beautiful slides. Do you believe design plays a role in sparking Word of Mouth?” Yes. Yes. AND Yes. First of all, my beautiful slides are thanks to Ramsey. I can’t take credit for them. I believe that design is like a secret language of the soul. It stirs us. It moves us on a level that often lives just under the surface.
  • Announcing “Good Time”

    Amy Taylor
    30 Mar 2015 | 7:03 am
    A few fun facts:  20 percent of companies offer Employee Volunteer Programs (EVPs) and that figure has been steadily rising over the past decade. (Source) EVPs have been shown to improve employee morale, productivity, loyalty and recruitment efforts. (Source) 61 percent of millennials report that an employer’s commitment to its community would play a role in their decision to accept or decline a job offer. (Source) Over the years, Brains on Fire has made several attempts to volunteer and give back as a team, but personal commitments outside of work, meeting schedules and varying…
  • add this feed to my.Alltop

    Movéo

  • The New Marketing Value Chain and KPIs

    Movéo Team
    17 Apr 2015 | 1:30 am
    With the emergence of the new marketing value chain comes the imperative to focus on new key performance indicators (KPIs). While mixing up your KPIs and becoming accountable for new metrics can be rattling for marketers who are used to a certain way of doing things, shifting your focus can make for smarter, more efficient marketing. Here are four KPIs that are essential to keep track of as you shift your marketing efforts to focus on the new value chain. Sales Revenue As we discussed earlier this week, highlighting the relationship between sales and marketing is key to demonstrating your…
  • The Marketing Value Chain and Revenue: Closing the Loop

    Movéo Team
    15 Apr 2015 | 1:30 am
    When you’re in a quarterly meeting with your CEO, it’s not the open rate on your latest email or the number of Twitter followers you’ve accrued that’s going to prove your value to the business. Instead, what really matters is your impact on revenue. Proving that your marketing operations have had a clear, positive impact on your company’s bottom line is essential to your success and that of your company. Unfortunately, marketers often get left out of discussions of revenue. Instead of being seen as a major driver of the bottom line, marketers are pigeonholed as a creative department…
  • How the New Marketing Value Chain is Impacting Business Growth

    Movéo Team
    13 Apr 2015 | 7:02 am
    The new marketing value chain doesn’t just help marketing teams do their jobs — it helps entire companies succeed. Since the fall, we’ve been blogging about the differences between the old and new marketing value chains, and why a transition to the new, data-driven marketing approach is crucial in today’s digital economy. But how does the new value chain actually impact business growth? The old value chain emphasized a “rules and tools” approach, which was valuable in its time but has less relevance in the rapidly-changing marketing environment of the digital age. In contrast,…
  • The Difference Between Savvy CMOs and the Rest

    Movéo Team
    10 Apr 2015 | 1:30 am
    The job of the CMO is changing rapidly. As our Managing Partner Bob Murphy said in his MarketingProfs article, “How CMOs can Prove Their ROI in the C-Suite,” top-level marketers juggle multiple tasks, including navigating the digital sphere, satisfying company stakeholders and contributing to sales. Some have risen to these new challenges, while others have been crushed by them. What’s the difference between today’s successful CMOs and those who can’t keep up? It’s data. For a long time, data and digital tools have had a track record of helping CMOs not just prove their worth, but…
  • How the New Marketing Value Chain Improves Marketing ROI

    Movéo Team
    8 Apr 2015 | 1:30 am
    From business development to sales, all kinds of employees in all kinds of departments are relying on data to define their ROI. We predicted in our white paper on the new marketing value chain that data would become central to marketing operations, but it’s become more than that: data is now a universal way to structure operations. By operating in line with the new marketing value chain, marketers are able to establish a common vocabulary with other departments, demonstrate the scope and predicted outcomes of marketing operations, and clearly communicate their ROI. Use data to communicate…
 
  • add this feed to my.Alltop

    Latest Thinking

  • Mobile Madness: Your Bracket Can’t Be Fixed But Your Website Can

    rracoosin
    24 Mar 2015 | 12:00 am
    Google recently announced that starting on April 21, 2015, it would incorporate a mobile-friendliness factor into its ranking algorithm. Almost as shocking as Villanova’s loss to NC State, this latest update is said to exclusively affect mobile search results and has created so much hype that some in the industry have dubbed it “mobilegeddon.” In a world where over 2.7 billion people have smartphones, it has become the norm to rely on our iPhones or Androids to search for everything from restaurant reservations to sporting event tickets, a new pair of Yeezy Boost’s and beyond. In its…
  • The 4 Foundations of a Winning Issue Advocacy Campaign

    szoldak
    23 Mar 2015 | 6:09 am
    “I present myself to you in a form suitable to the relationship I wish to achieve with you.” – Luigi Pirandello, (b. 1867 – d. 1936) The Nobel Prize winning playwright Luigi Pirandello was obsessed with the irony of twisting one’s image to meet unobtainable goals, only to fail tragically by not being faithful to one’s true identity. As grassroots and advocacy strategists, we too are sometimes doomed to the same fate. While you may find some merit to dressing up your policy issue to appeal to your audience, a coordinated mission-driven approach executed with discipline more often…
  • Brian Finch on Data Breaches and Trade Secret Security

    cadams
    19 Mar 2015 | 2:17 pm
    In this LEVICK Daily video interview, Brian Finch, a Partner at Pillsbury Winthrop Shaw Pittman LLP outlines the top threats to trade secrets and the necessity for organizations to be proactive against cyber threats.  Specialty  Data Security & Privacy
  • LEVICK further enhances Public Affairs and Crisis capabilities with hire of Tim Gay

    cadams
    4 Mar 2015 | 8:56 am
    Longtime Public Affairs Professional and Author to Provide Strategic Counsel and Thought Leadership Expertise to LEVICK   March 04, 2015 -- In the latest step in LEVICK’s ongoing growth and rapid expansion, the communications firm announced the hiring of Timothy M. Gay, an expert who has spent decades providing communications counsel and thought leadership expertise to clients across the industry spectrum.   Mr. Gay was most recently Senior Vice President at Grayling and its predecessor firm, Dutko Grayling. He also brings 15 years at other public affairs agencies, including Powell Tate,…
  • Former Assistant U.S. Attorney and Federal Prosecution Spokesman Samborn Joins LEVICK

    sdavis
    25 Feb 2015 | 6:58 am
    Top-Tier Litigation Communications Specialist Will Head New Chicago Office Feb. 25, 2015 -- In the next step of LEVICK’s ongoing growth and rapid expansion, the communications firm announced today the hiring of Randall Samborn, an attorney and former legal journalist who spent two decades with the Federal prosecutor’s office in Chicago leading one of the Federal government’s most active and successful prosecutorial public affairs operations. Over the course of his career, Samborn played a key role in the prosecutions of Illinois governors Rod Blagojevich and George Ryan as well as cases…
  • add this feed to my.Alltop

    brandchannel:

  • Red Bull TV is Coming to Linear TV—and Virtual Reality

    Mark J. Miller
    17 Apr 2015 | 2:50 pm
    Red Bull has more than proven it can pull an audience. From Felix Baumgartner’s record-breaking Stratos mission—a supersonic free fall “space jump” in 2012 that’s still the most-watched live-stream in history—to its continual, year-round output, it now produces enough video content to feed the Red Bull TV online video channel and the Red Bull-branded YouTube channel with nearly 4.2 million subscribers. Now it’s looking to bring its Red Bull TV brand to traditional television with its first full-time linear channel. The energy-drink maker’s…
  • Tag, You’re It: How Easy, Breezy Slack Messaging App Soared to $2.8 Billion

    Sheila Shayon
    17 Apr 2015 | 12:20 pm
    Slack, the group messaging app from Flickr co-founder Stewart Butterfield, this week raised its latest round of funding: a Series E of $160 million, for a staggering valuation of $2.8 billion. Slack has soared to become Silicon Valley’s darling with a simple pitch: “Imagine all your team communication in one place, instantly searchable, available wherever you go. That’s Slack.” Slack’s user base has grown to about 750,000 daily active users in one year, 200,000 of whom are paying customers with “paid seats” including Adobe, the New York Times, Blue Bottle Coffee, BuzzFeed,…
  • BP Backpedals on Green Energy as Fifth Anniversary of Gulf Oil Spill Looms

    Sheila Shayon
    17 Apr 2015 | 11:02 am
    BP will go down in history for the Macondo well disaster that killed 11 rig workers and spewed millions of barrels of crude oil into the Gulf of Mexico on April 20, 2010. That tragedy naturally overshadowed the billions of dollars the company invested in the 1980s and 1990s into low-carbon technology and green energy—a commitment it has quietly phased out in recent years with a return to its fossil fuel business. According to an extensive article in The Guardian, BP spent $450 million a year on research alone into green tech in those decades, or the equivalent of $830 million today.
  • Star Wars Fan Frenzy Reaches Fever Pitch

    Mark J. Miller
    17 Apr 2015 | 10:02 am
    Disney, J.J. Abrams and LucasFilm could teach a masterclass in how to stoke the fires of an already avid fan base, with excitement for the upcoming Star Wars movie reaching fever pitch this week. The just-released second official teaser trailer has passed 20 million views on YouTube in less than 24 hours thanks to glimpses of Harrison Ford and more glimpses of Star Wars: The Force Awakens, a film that won’t hit theaters until Dec. 18. It’s poised to become the blockbuster of the year—in a year that’s already packed with superheroes, fast (and Furious 7) cars, James Bond…
  • The Pied Piper: Fiat Chrysler CMO Francois on Jeep Renegade Pitch to Millennials

    Dale Buss
    17 Apr 2015 | 8:24 am
    Automakers have put a lot of resources and experimentation into trying to figure out millennials, that youthful generation that has demonstrated more than a little reluctance to buy and own new automobiles. Fiat Chrysler CMO Olivier Francois thinks music is a big part of the answer, and the former music exec is happy to be the Pied Piper for a new generation of millennials—or “renegades,” as he’s calling them, in line with Jeep’s iconic model. That’s why the Jeep brand today launches its North America marketing campaign for its new Jeep Renegade compact SUV…
 
  • add this feed to my.Alltop

    Logo Design Blog

  • 7 most popular Ecommerce Websites in the world

    Ben Johnson
    10 Apr 2015 | 1:01 am
    People from around the world are increasingly shopping online, which is why more and more companies are creating their own ecommerce website.Let’s have a look the world’s most popular online stores. 1.       Amazon Amazon was founded in 1994 by Jeff Bezos. Originally, amazon started out as an online book store but soon it began selling  [ Read More ]
  • The secret behind building a successful brand

    Ben Johnson
    14 Jan 2015 | 2:13 am
    It doesn’t matter if you are a big or small company. Your digital presence matters, it builds your brand.  Your viewers can easily get lost in a plethora of other brands or companies offering the same services or products as you. So the secret behind getting eminent success is to have proper digital branding, which  [ Read More ]
  • How to go about the logo maker for your business

    Ben Johnson
    20 Nov 2014 | 1:58 am
    When you need a logo and a brand identity for your business, then there a few options you might want to consider how you will go for a logo maker for your business logo. Your brand identity earns recognition in the competitive market and gains positivity for the business. Many organizations strive to have such  [ Read More ]
  • Economical Companies for Logo Design

    Ben Johnson
    7 Nov 2014 | 3:29 am
    If you belong to the UK, US or Australian Region; try searching for these terms cheap logo design or logo design company, and you’ll find logoinn (a five star design company) or a digital design company or any page ranging from the first or within the first five pages on Google. Logoinn is a genuine  [ Read More ]
  • Are circular logo designs more popular than rectangular designs?

    Ben Johnson
    7 Nov 2014 | 2:08 am
    I have been a logo maker since the past decade and have been working in various vicinities for the design industry, and I suppose that mostly circular logo designs are remembered easily, or get a higher recall value, if compared with rectangular designs, but this is only my analysis, and is not 100 %. Notice  [ Read More ]
  • add this feed to my.Alltop

    yinkaolaito.com - the branding gavel, brand communication expert, nigeria brand consultant, social media expert

  • Impact of Brand Association On Brand performance : Jimi Agbaje’s Case study

    yinkaolaito
    13 Apr 2015 | 5:16 am
    Greater performance of brand has its fun and challenges. Making a headway requires vision,strategy, effective communication,execution, association, quality engagement with stakeholders  and informed choices. If the brand owners do not place premium value on any of the above no matter how hard they work they may discover too late that results may never justify inputs. […]
  • West Africa Bloggers’ Conference, Lagos Nigeria

    yinkaolaito
    13 Apr 2015 | 4:37 am
    The world of corporate communication has changed. Several tools like blogging is now a veritable weapon that can help in building strong engagement with various brands’ stakeholders. Blogging has its own technicalities, strategies and knkwledge. To strengthen bloggers’ knowledge West Africa Boggers’  Conference  is being put together to bring together bloggers and online writers. The […]
  • Corporate Communication : 8 essential demands

    yinkaolaito
    25 Mar 2015 | 6:59 am
    Every profession is daily going through a lot of changes. To keep pace with the trend one must keep his eyes open and be willing to dance to the rhythm of the new tune. If we must keep dancing to the old rhythm, it is obvious our  dancing steps will not match the rhythm. Corporate […]
  • Managing brand reputation: ALIBABAGCFR ‘ SHOWBIZINTERACTIVE’ Case study

    yinkaolaito
    16 Mar 2015 | 3:36 am
    We live in a delicate age. This age may bring  a mixed feeling to everyone, this is especially so for household names, celebrities etc. Many brands reputation will suffer for no just cause. There are hawks and lazy people around now looking for the next big names to bully, insult online. This age calls for […]
  • Twitter War? Think Twice, Omojuwa& Blossom Nnodim’ Case Study

    yinkaolaito
    1 Mar 2015 | 1:23 pm
    Communication and Public Relations professionals understand the impact of crisis. They do know it is better to prevent a crisis than to manage one. Wise people always avoid fight if it is needless. The wisdom is taken from an adage in Nigeria which says ‘one only knows the beginning of a fight, its full depth […]
  • add this feed to my.Alltop

    Executive Resume Branding

  • 50+ Job Seeker: Is Personal Branding for Boomers, too?

    Meg Guiseppi
    7 Apr 2015 | 4:07 am
    50+ Job Seeker: Is Personal Branding for Boomers, too? is a post from: Executive Resume Branding Personal branding seems to belong to Gen-X and Gen-Y. They’re talking about it, blogging about it, and using it more than Boomers. Does that mean that personal branding works best for them, and not so much for you, if you’re a Boomer? Or that the process of defining and communicating your personal brand is different than for younger generations? If you believe some of what they have to say about personal branding, you may answer “yes”. But, no matter what your age, personal branding plays…
  • Toxic Executive Job Search Beliefs: I’ll hit the job boards hard

    Meg Guiseppi
    24 Mar 2015 | 3:39 am
    Toxic Executive Job Search Beliefs: I’ll hit the job boards hard is a post from: Executive Resume Branding   Your executive job search isn’t going well. You don’t know why. You spend hours and hours every day scouring the job boards, customizing your resume, and responding to postings. Is this what you’re thinking? “My branded resume and LinkedIn profile are ready. Time to hit the job boards hard.” Many job seekers believe that being up-to-date with the latest internet-driven job search methods means continuously blasting your resume out to any job postings…
  • How To Use LinkedIn Wisely

    Meg Guiseppi
    10 Mar 2015 | 3:58 am
    How To Use LinkedIn Wisely is a post from: Executive Resume Branding This compilation of past posts about using LinkedIn for executive job search follows up a 3-part series of posts I wrote about a year ago, How to Use the New LinkedIn for Executive Personal Branding. Using LinkedIn is a favorite and frequent topic of mine, and I realized that since I posted that series, I’ve written more than a dozen other popular LinkedIn posts. They can help give you the competitive edge and accelerate your executive job search. The 3 Most Important LinkedIn Profile SEO Places for Relevant Keywords Pack…
  • Toxic Executive Job Search Beliefs: I don’t want an online footprint

    Meg Guiseppi
    25 Feb 2015 | 3:14 am
    Toxic Executive Job Search Beliefs: I don’t want an online footprint is a post from: Executive Resume Branding Executive job search is looming imminently in front of you, or you’re already deeply mired in one. You’ve heard that social networking and online presence are important, but they’re just not for you. Is this what you’re thinking? “I don’t have time for social networks and I don’t like the idea of putting myself ‘out there’ online. So I won’t.” Ignoring online presence and social networks when you’re job-hunting is a big mistake. If…
  • Personal Branding and Executive Job Search Guide – Revised and Updated for 2015

    Meg Guiseppi
    11 Feb 2015 | 3:49 am
    Personal Branding and Executive Job Search Guide – Revised and Updated for 2015 is a post from: Executive Resume Branding Having trouble getting a handle on defining and building your personal branding, and navigating today’s executive job search? Not sure what to do first and what NOT to do? My popular executive job search readiness ebook will help you. First published in 2011, I’ve just finished revising and updating “23 Ways You Sabotage Your Executive Job Search and How Your Brand Will Help You Land (A practical guide to executive branding, marketing your ROI value and navigating…
 
  • add this feed to my.Alltop

    SimpliFlying

  • SimpliLeader: Sanjiv Kapoor, COO at SpiceJet, on Bombardier Q400 Fleet, the Brand and the Future of the Airline.

    Vishal Mehra
    9 Apr 2015 | 12:23 pm
    As part of our SimpliLeader series, in which we showcase the best minds in aviation, we met the Chief Operating Officer of SpiceJet, Sanjiv Kapoor. Sanjiv discussed matters ranging from social media to running of the airline and branding in Part 1 of this interview. Here he talk about the challenges facing SpiceJet; the Q400 fleet; and the resurrection of the brand itself.Here’s Part 2 of our conversation, followed by edited excerpts below the video:Click here to view the embedded video. SimpliFlying: When SpiceJet launched Q400 operations, there were high hopes from it. There…
  • SimpliLeader: Sanjiv Kapoor, COO at SpiceJet, on Branding, Social Media, & How the Airline is Being Turned Around

    Vishal Mehra
    27 Mar 2015 | 4:54 pm
    As part of our SimpliLeader series, through which we showcase the best minds in aviation, we met the Chief Operating Officer of SpiceJet, Sanjiv Kapoor. Sanjiv has been at the forefront of good times — and tough times — that the “airline with a heart” has faced over the past 18 months or so. Besides steering the airline through two different ownerships, he has also led the re-branding of SpiceJet, giving it a human and emotional touch. We met him at the airline’s headquarters in Gurgaon to discuss matters ranging from airline branding, to fleet specific…
  • Change is in the air, but it’s just a misunderstanding: Social marketing for airlines explained

    Marco Serusi
    22 Mar 2015 | 3:16 pm
    Over the past few years, many marketers and consultants, including ourselves, have consistently talked about the benefits of social marketing. Yet, today, it seems that organic reach may soon be a thing of the past and brands will have to pay in order to reach users on “social media”. As a result, many marketers are confused.So what happened? Was it a passing fad, or are we talking about two different things?As it turns out, the answer is the latter. Yes, organic reach is declining and may approach zero, but this will have little impact on social marketing strategies. The real…
  • Rohit Talwar on the Future of the Airline Industry

    Vishal Mehra
    11 Mar 2015 | 11:48 am
    Editor’s Note: This is the fifth part of our series on the Future of Air Travel. For this exclusive series, SimpliFlying consultants have been interacting with leading thinkers and futurists and tapping their valuable insights. Earlier interviews can be found here: Part 1, Part 2, Part 3 and Part 4 Rohit Talwar is the CEO of Fast Future Research. He is a globally respected futurist, keynote speaker and author. Profiled by the Independent newspaper as one of the top ten global future thinkers, he is leading studies on topics such as Airport 2025, the Science and Technology Timeline and…
  • SimpliFlying completes five years — how fantasy took flight

    Shashank Nigam
    8 Mar 2015 | 9:34 pm
    On June 12, 2014, as I entered the Emirates Lounge at New York’s JFK Terminal 4, I saw a familiar scene — the lounge decked up in a conference setting, canapés being served to guests, who were mostly senior aviation and financial journalists. The destination on my boarding pass read, “Headquarters”. That’s because everyone was to go on a ride on the Emirates A380, to experience its comforts, after a slew of presentations by senior Airbus executives. I had been invited as a guest speaker by Airbus, to share my thoughts on the importance of passenger…
  • add this feed to my.Alltop

    Unbound Edition

  • New Logo for NBC Olympics 2016 Broadcast by Trollbäck+Company

    Davis Brand Capital
    17 Apr 2015 | 2:29 pm
    Established in 1988 when it won (aka ponied up the money) to the rights to show the 1988 Summer Olympics in Seoul, NBC Olympics is the sole and official holder of broadcast rights in the U.S. to all Summer and Winter Games through the year 2032. As demand for Olympics coverage has increased, NBC has been broadcasting Olympic events across its NBCUniversal network, from the flagship NBC channel to Telemundo to CNBC and MSNBC. With the attention already shifting to the 2016 Summer Olympic Games in Rio, NBC has introduced its 2016 broadcast logo designed by New York, NY-based Trollbäck+Company.
  • Verizon Will Let You Choose New TV Channel Bundles for $65 Every Month

    Davis Brand Capital
    17 Apr 2015 | 5:31 am
    Verizon is launching a new TV plan that lets its FIOS customers choose channel bundles to add to its standard package for $65 a month, reports Reuters. In addition to the 36 channels available in the fixed package like CNN, HGTV and AMC, Verizon Custom TV subscribers can add on any two bundles of channels grouped by genre, such as sports and kids’ entertainment. These can be switched every 30 days, and additional packages are available at $10 each. Verizon offers seven bundles in all.
  • Glossier CEO On Building A Skincare, Cosmetics Empire Online At Disrupt NY

    Davis Brand Capital
    17 Apr 2015 | 5:30 am
    The world’s major cosmetics companies like L’Oreal and Shisheido are at least a century old. But a New York-based startup from a former fashion assistant at Vogue and W is making waves. Emily Weiss is the founder and CEO of Glossier, a skincare and cosmetics line that raised $8.4 million from Thrive Capital and other investors. It started with a beauty blog she founded called Into The Gloss. She interviewed models, makeup artists, and other role models about what products they used. The brand developed a cult following with more than 200,000 followers on Instagram, and 60,000 fans…
  • How Unilever Creates Customer Intimacy At Scale In Its Hair Care Business

    Davis Brand Capital
    17 Apr 2015 | 5:29 am
    Creating close bonds between consumers and CPG brands isn’t easy given the retail intermediaries, especially in a category like hair care where consumers are often frustrated with the outcomes of their experiences. But that is the charter of Rob Candelino, head of Unilever’s hair care business, which includes such brands as Suave and TRESemmé. I recently discussed this challenge with the veteran Unilever marketer, whose previous experiences included managing Dove and Dove Men+Care.
  • Are Food Additives Evil? We Have an Almost-Civil Debate

    Davis Brand Capital
    17 Apr 2015 | 5:20 am
    If you eat food or like science, you may be aware of the current dispute between  Food Babe and Science Babe. Food Babe, essentially, never met a multi-syllabic ingredient she could bring herself to like. Science Babe seems to think we should all be drinking BHT-laced smoothies. That’s a bit of an overstatement, to be sure—but so is most everything that these warring factions are spewing out in their battles over the additives that lace your food, from the long-chain emulsifiers that keep ice cream smooth to the titanium dioxide that keeps powdered sugar pure and white. To food fear…
  • add this feed to my.Alltop

    WordPress.com News

  • Social Media Icons Widget

    Chris
    17 Apr 2015 | 9:00 am
    Now available in a widget dashboard near you, we present the Social Media Icons Widget! No longer do you have to fiddle around with complicated HTML code to add beautiful social media icons to your blog or website. With this new widget, you can add icons for the most popular social networks in no time. The icons are linked to your social media profiles, making it easy for your readers to follow your latest status updates. The Old Way The New Way Currently, we support adding social media icons for the most popular social networks, including: Facebook Twitter Instagram Pinterest LinkedIn…
  • New Theme: Cyanotype

    Takashi Irie
    16 Apr 2015 | 9:00 am
    It’s the time of the week again, Happy Theme Thursday! We’re pleased to present a new free theme, Cyanotype: Cyanotype Cyanotype, designed by yours truly, is a monochromatic blog theme with a bold, yet simple look that sets your blog apart from the rest. Pick your favorite background color or image to lend your personal flair. Cyanotype also supports the following popular features: Custom Header, Custom Menu, Social Links, Site Logo, Featured Images, and Widgets. Read more about Cyanotype on the Theme Showcase, or activate it on your site from Appearance → Themes!Filed under:…
  • Keep Connected! Expats and Nomads Blog Around the World

    Michelle W.
    15 Apr 2015 | 9:00 am
    We don’t write blogs purely for ourselves — we write them to be read. For people who live far from family and friends, blogs serve twin readerships: they give the intrepid traveler a simultaneous way to chronicle travels for a broad audience and update those back at home. We love following the worldly adventures of these four expats and nomads, and we’re sure their friends appreciate the virtual lifeline, too! Wish I Were Here Writer J.D. Riso is a self-identified dromomaniac — a person with an uncontrollable desire to wander. Wish I Were Here is her record of…
  • Field Notes: Hispanicize 2015

    Marjorie R. Asturias
    10 Apr 2015 | 9:00 am
    Automatticians, the people who build WordPress.com, participate in events and projects around the world every day. Periodically, they report back on the exciting things they do when not in front of a computer. Two weeks ago, Happiness Engineers Karen Arnold, Marjorie R. Asturias, and Jamil Abreu, as well as Code Wrangler Damian Suarez, attended the sixth annual Hispanicize conference in downtown Miami, Florida. The event, which took place from March 16-20, is billed as the “largest annual event for Latino trendsetters and newsmakers in journalism, blogging, marketing, entertainment,…
  • New Theme: Lingonberry

    Caroline Moore
    9 Apr 2015 | 9:00 am
    It’s Theme Thursday, and we’re happy to present a brand new free theme for your enjoyment. Lingonberry Lingonberry is a bright, personable blogging theme by Anders Norén with bold colors and accents and a playful, modern twist. Formatted posts stand out from the rest, space for your site logo adds a personal touch, and footer widget areas for additional content give your posts and pages plenty of room to shine. Lingonberry also adapts to your device, for a flawless reading experience no matter the screen size. Get to know Lingonberry on the Theme Showcase, or give it a spin by…
 
  • add this feed to my.Alltop

    GIRVIN | Strategic Branding Blog

  • THE ART OF THE ALPHABET

    Tim
    16 Apr 2015 | 9:00 am
    The twists and turns of meaning — drawn knowledge. In teaching workshops on the alphabet, and especially finding your own place in the quintessential expression of the YOU, in alphabetic form — the flow of your presence. What I believe is that each person has traits that show through in how they epitomize the 26 characters — each takes a word and treats it differently. We did that at FutureType. And while one person left early, since they’d expected a digital course on type design — key-strokable fonts — all the others stayed from the opening overview lecture, to the hands-on…
  • THE PERFUME OF YOU

    Tim
    14 Apr 2015 | 9:00 am
    THE MOST EXPENSIVE PERFUME IN THE WORLD A happier scent. It might be said that the most valuable perfume there could be would be your personal scent — the layering of molecular expressions that gather everything from your being, your roadwork, scenes seen — the way that you are and the ways that you have been. The selection of perfume is one of memory — the buyer of perfume is looking back, looking towards moments that have built a palace of memories — rooms that you have been to, stored items, and that in your re-collections, you go back, bring them forward. What if you could, as a…
  • Looking for Magic

    Tim
    9 Apr 2015 | 9:00 am
    The quest for the magical — in craft, design, business strategies and brand. In a manner, the work that we all do is a quest — the pursuit of a question to be answered, the pathway to a question contained, opened and discovered. What we all do, and what we craft as designers — is the search for the signature of the idea. You sign. And that sign is you. Signature is a sign — it’s a deeper code of curls, loops and signals that tell the story of you in the electrical twittering of fingers, to hand, to wrist, arm and shoulder, neck and eye and mind. But it tells the story of a journey…
  • How Strong Is Your Brand?

    Tim
    7 Apr 2015 | 9:00 am
    Resilience, strength, responsiveness Brands, given their human provenance, have human character in their attitude. A brand doesn’t simply move along of its own accord, it’s not a robotic unit, it’s fired and fueled by humans on both sides of the equation. People dream. Make something. Offer it to others. Transact a compensation. And what happens? Works in the mind of the crowd, is embraced or — neglected and unobserved — it falls away and becomes a dusted and extinguished memory. Great brands, ones with fire and verve and energy learn to swerve to new contexts of meaning and…
  • Top [Secret] Design

    Tim
    31 Mar 2015 | 10:30 am
    Brands That Survive on Stealth, Secrecy and Intrigue I was sitting on a jet with a talkative neighbor, a US Marshal, who coincidentally spoke to me on the theories of the layering of police, detection and intelligence — I thought, “how intriguing.” And then wondered about those words that he used with such repetitive precision. Why precise? Because, to his take there is a clear definition of who does what — which case, where it happened, what is the nature of the crime, and which agency would govern those investigations. He started with the White House and the U.S.Secret Service and…
  • add this feed to my.Alltop

    Sparks

  • Hospital branding: 5 tips for managing brand architecture in midst of change

    Eric Brody
    13 Apr 2015 | 6:08 am
    Regional expansion, mergers and acquisitions, diversification and new service line offerings –– all impact your brand portfolio, and the design of your brand architecture (defined as how you organize and name your services in order to show consumers the differences and similarities between them). Brand architecture isn’t always considered integral...
  • Checklist for re-energizing health system and hospital brands

    Eric Brody
    31 Mar 2015 | 5:17 am
    Are there signs that your healthcare system or hospital brand isn’t performing as it should, either inside or outside of your organization? Here’s a list of items that can help you re-energize your brands to compete more effectively, grow share and build loyalty among the audiences most critical to your...
  • Congratulations to our client Orlando Health

    Eric Brody
    9 Mar 2015 | 7:18 am
    Three years after our rebranding of Orlando Regional HealthCare System to Orlando Health, the organization is now the official medical team of Orlando’s new MLS soccer team – Orlando City Soccer Club. And Orlando Health’s logo (our logo) has made it’s way to the front of the team’s jerseys. But...
  • Hospital marketing: why word-of-mouth works

    Eric Brody
    9 Mar 2015 | 5:59 am
    You’re a hospital marketer faced with two, mutually exclusive, choices. You can either: 1. Focus your energies on creating a loyal following of passionate customers who support your hospital and evangelize everyone who will listen; or 2. Run a mass media advertising campaign to acquire a new customer (which just...
  • Hospital branding: the importance of physician engagement

    Eric Brody
    26 Feb 2015 | 8:38 am
    Good article in Business Journal, What Too Many Hospitals Are Overlooking, written by Craig Kamins, Senior Practice Consultant at Gallup. His main point is that engaged physicians, much like fully engaged employees, are vital to a hospital brand, or health system’s brand success. In one health system researched by Gallup,...
  • add this feed to my.Alltop

    Cotter Visual » Blog

  • 4 Visual Brand Asset Mistakes You’ll Want To Avoid

    Cathy
    31 Mar 2015 | 12:26 pm
    Your visual brand reflects in everything you do. Your unique identifiers should trigger recognition and serve as an instant connection to you. Smart people understand that everything visual stands for something in the mind of your target audience. Follow these guides and avoid these common mistakes with your visual brand assets and you will be on your way to making that brand connection you want. Be brand appropriate Identify what visual assets appeal to your target audience. Test different visuals, and keep track of what your audience responds to so you can really zero in on effective…
  • How These 2 Simple Solutions Master Visual Branding

    Cathy
    27 Feb 2015 | 6:25 am
    The simplest solution is often the most complex. A good logo might look as if it took merely a few minutes to design. If this were the case, one wouldn’t need a designer, would they? I’d like to share a brief synopsis of two logo development projects completed recently. I hope these will offer a bit of insight into how we achieved a simple, yet sophisticated, solution. Refractory Minerals Company Inc.’s (RMci) needed to differentiate themselves from their competitors and update their logo. The Concept The core concept shared by RMci’s products is that their process and customized…
  • 4 More Basic Visual Brand Builders

    Cathy
    19 Feb 2015 | 1:04 pm
    Creating visuals can be a challenge when your talents lie elsewhere. All you need to do is put a little thought into your overall visual branding strategy up front. Here are four areas of visual branding with resources that will help you focus. Color An appropriate color scheme can create the consistent visual brand you are looking for. Try to keep within four colors or less. Use companion colors that speak your company’s brand.   The 28 best tools for choosing a color scheme. Build a color palette by extracting colors from your image. COLOURlovers – a community designed around…
  • Here They Are: The SuperAds

    Cathy
    2 Feb 2015 | 9:08 am
    The SuperBowl advertising holds the most expensive 30 seconds on television at $4.5 million. Estimated Super Bowl-related consumer spending, $14.31 billion (usnew.com). 184 million Americans view the best advertising these companies (and their agencies) have to offer. That big money has a big job. Those Ads need to do 5 things: Get attention quickly  Make an impact  Tap into viewer emotions (make us tear up)  Instill product and brand recognition  Stimulate recall I have chosen 6 SuperBowl ads this year as my favorites. These don’t necessarily do all 5 of these things. My ad choices…
  • 4 Ways To Tell Your Brand’s Story Visually

    Cathy
    20 Jan 2015 | 9:43 am
    Branding is about making an emotional connection with your customers, right? So it makes sense that storytelling, if created “brand appropriately”, can be one of the most powerful tools in humanizing your business. It is also the perfect opportunity for you to visually brand! Here are 4 ways to help tell your brand’s story…. Create Community People are happy to get behind a cause quicker than a brand. If your brand supports a cause, there are certainly other people who support it too and this builds that emotional connection. Why? It’s important for people to know what you care…
 
  • add this feed to my.Alltop

    Executive Career Brand

  • Think Like an Executive Resume Branding Pro – Write Your Executive Resume

    Meg Guiseppi
    13 Apr 2015 | 4:10 am
    Part 4 – Pulling it All Together to Write Your Personally Branded Executive Resume If you’ve read the first 3 parts of this 5-part series, you should be well on your way with the information-mining process to create your executive resume.   Today, I’ll show you how to strategize all the information you’ve amassed, pare down and pull out the pieces that will most resonate with your target employers, and actually compose your executive resume. If you’re just joining in, catch up with the first 3 parts here: Part 1 – Target Your Executive Resume for the Hidden Job Market Part 2…
  • How Search Engine Optimization (SEO) Impacts Executive Job Search

    Meg Guiseppi
    6 Apr 2015 | 3:05 am
    You’re probably aware that, when you’re job-hunting, you need to have a diverse, personal brand-reinforcing online presence, to attract recruiters and employers, when they’re searching for and assessing good-fit candidates. Any content about you that you want them to find needs to be easy for them to find. That means that the content must be easily accessible to them, when they search relevant key words and phrases on Google, Bing, LinkedIn, etc. And the content needs to land towards the top of search results for those keywords, to be sure they’ll see it. How does SEO…
  • Think Like an Executive Resume Branding Pro – Build Your Personal Brand

    Meg Guiseppi
    23 Mar 2015 | 3:18 am
    Part 3 – Differentiate Your Unique Value Proposition and Build Personal Brand Content To help you prepare to write an executive resume that will help you compete in today’s job market — or help you collaborate with a professional resume writer — I’ve written this 5-part series, from my insider’s perspective.   Today I’m focusing on the steps you’ll take to define and communicate your personal brand, or unique promise of value to your target employers. Catch up with Parts 1 and 2 of this 5-part series: Part 1 – Target Your Executive Resume for the Hidden Job Market…
  • Deadly LinkedIn Mistake: Anemic, Incomplete Profile

    Meg Guiseppi
    16 Mar 2015 | 3:36 am
    I’m constantly surprised by how many executive job seekers still haven’t fully embraced LinkedIn for job search and career management. Sure, they all at least have a presence on LinkedIn . . . usually a minimal profile with job titles and educational background. But too many of them have very little content in the many profile sections LinkedIn provides. 3 Reasons a Sparse, Anemic LinkedIn Profile Can Actually Hurt Your Executive Job Search 1.  Personal Branding Your LinkedIn Profile is an ideal place to build and communicate your personal brand and unique value to your target…
  • Think Like an Executive Resume Branding Pro – What Is Personal Branding … Really?

    Meg Guiseppi
    9 Mar 2015 | 5:16 am
    Part 2 – What Personal Branding Is and Is NOT My mission in this 5-part series is to help you get inside the head of a personal branding strategist and professional executive resume writer. In Part 1, you learned about the first critical steps in writing your executive resume – targeting and researching for the “hidden job market”. Today, I’ll discuss the next step – understanding personal branding. Here’s how I’ll wrap up the series: Part 3 – Differentiate Your Unique Value Proposition and Build Personal Brand Content Part 4 – Strategize the Content and Write Your…
  • add this feed to my.Alltop

    Marsdorian.com

  • You May Hate These Bloggers, But They Create Raving Fans

    MarsDorian
    15 Apr 2015 | 1:17 pm
    Ever heard of the saying “Substance over style?” Yeah, me too, right before the ice age killed all the dinosaurs. Seriously, that term is so geocities it belongs to the web grave together with pure HTML websites and sprite images. Here’s where I’m coming from: A few years ago, when I was infected with the blogging virus, the pro talk was all about creating evergreen content. You may know the spiel: Write 2-3K long, information-infested how-to articles that could withstand the sands of time. It’s what the blogging masters said, and maybe that was true in that age. But…
  • Why You Should Ask For a Slap in The Face

    MarsDorian
    8 Apr 2015 | 11:30 am
    I’ve written this sci-fi space opera called Attack Planet. To get some early reviews, I’ve approached some reviewers on Goodreads who liked similar books. I found a couple of readers who were interested. The few that actually FINISHED my book gave me rock-solid 4-5 stars, which was awesome. And then one reviewer showed up, and it wasn’t. Let’s call him Jason. Jason slashed my book apart, using the lines of the famous movie “The good, the bad, and the ugly.” And boy, did he find lots of ugly. He discovered many writing mistakes, was confused by the weird tech slang in the…
  • What the hex is the Attack Planet?

    MarsDorian
    18 Dec 2014 | 8:14 am
    It is done. After months of working my face off, and endless hours of editing, I’ve created my second sci-fi novel–Attack Planet. Read the description below to see what it’s about… Militarized startups rule the colonized planet Fortuna. No problem for country boy Flint, until his mother gets shot by raiders and lands in hospital. To cope with the disastrous medical costs, Flint enlists in the battle startup industry to get rich in the planet’s number one private industry—warfare. Flint has to survive the training, and his zealous squad: An exoskeleton-loving super…
  • Ello or hell no ?

    MarsDorian
    8 Oct 2014 | 1:30 pm
    Social media peeps brace yourself – a new competitor has entered the online arena, and brands itself as the Facebook killer. Wowzee, never heard that modest goal before. The new network has burst onto the media scene with articles flanking you from all sides. Wired, Forbes, USAtoday, Entrepreneur and Techcrunch started writing about it, and the hype beast marched at full throttle. Stomp, stomp. Roarrr. I didn’t pay any attention to it, because I smelled another sensational journalist tsunami flooding the internet. But when my friends shared their Ello signups on my Facebook newsfeed,…
  • Should you be afraid of Twitter’s changes ?

    MarsDorian
    10 Sep 2014 | 12:25 pm
    I love Twitter. I’m a Tweetaholic. I’m tweetin’ till ma fingers are bleedin’ — you get the idea. I could tell you all the reasons why I believe Twitter is the best social media platform. Short, specific messages, a clear UX, great for networking and content sharing, etc., but the number one I reason I luv Twitter is because it isn’t Facebook. Which comes down to the following difference : Facebook tells you what you should consume while Twitter allows you to choose it. Which is unfortunately going to change soon. According Twitter’s financial chief Anthony Noto, the dreadful…
  • add this feed to my.Alltop

    The Online Community Guide

  • Waiting A Little Longer

    Richard Millington
    16 Apr 2015 | 9:07 pm
    If you wait long enough, a better platform will come along.  If you wait even longer, an even better one will emerge. The cost of picking the wrong one is high. So better to wait until you've got the best one right?  Perhaps.  But what's the cost of not having a community all this time? What's the cost of not connecting people around you, your organisation, or their passions? What's the cost of a competitor launching and growing their community before you? More directly, what's the daily cost of not increasing customer loyalty,…
  • Too Great Expectations

    Richard Millington
    15 Apr 2015 | 9:16 pm
    If you haven't seen our new courses for professional community managers, click here.  It's better to set expectations low and get better rather than set expectations high and get worse. If you create 3 items of content per day, respond to every discussion, welcome every member, and respond to every complain, you'll soon find there's not much time for anything else - like the important work of growing the community.  If you set expectations too high, you'll probably let the community down. As the community grows, you start creating bad content for the sake…
  • New York, Los Angeles, and Chicago

    Richard Millington
    14 Apr 2015 | 9:47 pm
    A simple one. Run a database query, use Mailchimp, or any other tool to highlight members that live in New York, Los Angeles, and Chicago*.  Send an e-mail out to each group individually to ask if anyone would like to be responsible for organising a monthly community meetups for their city. They get your promotion/support and the status of running a meetup. Better, offer $200 to sponsor each event (restaurant/bar/activity). They get to pick the activity for the group and how they run it. You get a stronger, tighter, group.   Now move on to Houston, Philadelphia, and…
  • Victor Frankenstein

    Richard Millington
    13 Apr 2015 | 9:18 pm
    Seth Godin's Triiibes is closing. It's survived 7 years, which is more than most communities.  In the last few years, membership dwindled, activity declined, and it was time to pull the plug.  Or was it? Perhaps members should be allowed to pay the $400 annual fee to keep the site running.  Allowing members to run the site seems like the right thing to do. If they're willing to pay the fee, let them. But there's a problem. You lose your ability to shut the site down.  In fact, you lose the ability to exert any control.  A monster of your creation…
  • The Thermostat

    Richard Millington
    12 Apr 2015 | 9:54 pm
    The thermostat here in our room checks that the temperature stays below 21'c. If it rises above 21'c, a signal is sent to the air conditioning unit which kicks in to life.  The thermostat's wax pellet is a simple device, the air conditioning unit is much more complex.  Every discussion of community metrics focuses on the thermostat. We debate what to measure to see if the community is going well. We endlessly try to make a better thermostat when we need an air conditioner.  We never talk about how we use those signals. If the community is doing better/worse…
 
  • add this feed to my.Alltop

    Personal Branding TV

  • Dorie Clark Interview – Reach Personal Branding Interview Series (second interview)

    Regina
    31 Mar 2015 | 2:30 am
    Stand Out: How to Become a Recognized Expert In Your Field   HBR and Forbes contributor Dorie Clark joins us again to show you how to develop breakthrough ideas and build a following around them! Too many people believe that if they keep their heads down and work hard, they will be lauded as experts on the merits of their work. But that’s simply not true anymore. To advance your business or your cause, you have to inspire others to listen and take action. In this interview based on her new book Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It, Dorie…
  • Lani Peterson – Reach Personal Branding Interview Series

    Regina
    9 Mar 2015 | 2:49 pm
    __________________________________________________________________________________ THE INSIDE STORY: “What to Know Before You Tell”   Click the microphone to download the audio replay >>>   William Arruda interviews Lani Peterson on Thursday, March 19, 2015 at 12:00 noon Eastern-US-NYC We’re hearing a lot about storytelling these days. Companies are hiring storytelling experts to help them engage customers. Leaders are bolstering their storytelling skills to engage their teams. Career-minded professionals are seeking out the ideal formula for building and delivering a…
  • Personal Branding – How to Create Your Video Bio

    Regina
    25 Feb 2015 | 8:17 am
    William Arruda explains the concept of a 3D video: Video is a critical tool for personal branding. It helps you build emotional connections with people who are making decisions about you. It is critical for finding a job and for building your network.
  • Mike Michalowicz Interview – Reach Personal Branding Interview Series

    Regina
    28 Dec 2014 | 3:15 pm
    __________________________________________________________________________________ Adopting An Entrepreneur Mindset   William Arruda interviews Mike Michalowicz on Thursday, January 8, 2015 at 12:00 noon Eastern-US-NYC   Listen to the Interview—-> Click the microphone.   This interview is sponsored by: International Coach Federation Known for launching 3 multimillion-dollar companies, all before his 35th birthday, Mike Michalowicz, is our distinguished guest for the January 8, 2015 Reach Personal Branding Interview at 12 Noon Eastern-US-NYC. Mike will discuss his latest…
  • Dorie Clark Interview – Reach Personal Branding Interview Series

    reachproducer
    27 Jul 2014 | 8:20 pm
    Reinventing You: Define Your Brand, Imagine Your Future Click the microphone to download the audio replay >>> Are you where you want to be professionally? Whether you want to advance faster at your present company, change jobs, or make the jump to a new field entirely, the goal is clear: to build a career that thrives on your unique passions and talents. But to achieve this in today’s competitive job market, it’s almost certain that at some point you’ll need to reinvent yourself professionally.   This interview is sponsored by: Harvard Business Review and Forbes…
  • add this feed to my.Alltop

    Beneath the Brand RSS News Feed

  • Working to Make Helicopter Flights the Norm: Gotham Air

    Emory Brown
    18 Apr 9287 | 6:27 am
    Summary: Traffic jams are the worst, especially when you’re stuck in a cab and the meter is running. You’re looking at your watch. You're looking at the meter. You think to yourself, “If I run five blocks, I can make it to my meeting on time.” Then you reconsider. “If I run five blocks, I might not smell too becoming.”
  • Your Personal Starter Kit to Defining Your Personal Brand

    Dan Naden
    18 Apr 7653 | 6:28 am
    Summary: There's a deafening roar in the marketplace about personal brands. Branding isn't just about Burger King, Target, Chanel, Dell, and Walmart anymore; it's about you and your future. So how do you get started when you don't think you've a brand or don't know what it is?
  • Reese’s Capitalizes on NCAA Basketball

    Cindy Wendland
    18 Apr 6185 | 6:28 am
    Summary: Who doesn’t love Reese’s Peanut Butter Cups? Only those people who don’t like chocolate or peanut butter. Do those people exist? Reese’s Peanut Butter Cups are the tastiest treats there are. But what do peanut butter cups and NCAA basketball have in common? Reese’s is a big corporate sponsor of the NCAA games. Why? One aspect of marketing is evaluating what works...
  • Before Clicking 'Send,' Learn from Your Brand's Past

    Dan Naden
    18 Apr 6014 | 6:28 am
    Summary: I've seen it a thousand times. Marketing teams are in a rush, under the gun, to deliver leads. The quarter is coming to a close and the numbers aren't looking good. The team throws together some copy, hacks a design, performs some quick editing, and gets ready to click send. Joe, a new team member who recently joined the company, asks, “How have these campaigns performed..."
  • Will Aetna’s Targeted LGBT Marketing Pay Dividends?

    Cindy Wendland
    18 Apr 5958 | 6:28 am
    Summary: Health insurance provider Aetna is beginning some targeted marketing to the LGBT community. They are following a trend of marketing directly to consumers for health insurance. They are also following a trend of targeted marketing to demographic groups with unique messaging. No more one message fits all.
  • add this feed to my.Alltop

    Deep Ad Thoughts

  • Enhancing the Website Functionality for Grain Foods Foundation

    Danielle Reigle
    16 Apr 2015 | 8:06 am
    We recently launched a new brand and web site for the Grain Foods Foundation (GFF), grainfoodsfoundation.org, a national trade association whose primary mission is to >> The post Enhancing... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • The end of an era for all Ad Men?

    Darren Easton
    9 Apr 2015 | 11:38 am
    Even 8 years since the show debuted, Mad Men is still a familiar point of reference for many people in my personal and professional life. >> The post The end of an era for all Ad Men?... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Scoring Big with March Madness Campaigns

    Kellie Elmerraji
    4 Apr 2015 | 7:00 am
    For sports fans, “March Madness” is an excuse to watch a lot of college basketball that is full of upsets and excitement. For marketers, it >> The post Scoring Big with March Madness... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • A Day in the Life of a Web Designer

    Erik Wright
    27 Mar 2015 | 7:43 am
      When asked to do a blog post about a typical day for me, I had to step back and think about it. There really >> The post A Day in the Life of a Web Designer appeared first on Deep Ad... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • 5 digital marketing conferences to attend in 2015

    Kellie Elmerraji
    16 Mar 2015 | 12:36 pm
    I totally understand that implementing digital marketing strategies can be overwhelming. Even as a social media expert, I am never done learning about new trends >> The post 5 digital... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
 
  • add this feed to my.Alltop

    Dwayne Flinchum

  • Designing for Digital Communities

    admin
    6 Apr 2015 | 12:31 pm
    For many years, our group led the design of all service line campaigns and corporate-level, branding and awareness campaigns for United Nations Federal Credit Union (UNFCU). We applied deep experience working for member organizations that was gained over dozens of initiatives since 1995, having delivered brands, print and digital communications to all types of 501(c) entities— professional organizations like the National Fire Protection Association and the Risk Management Society, or cause-based nonprofits like The Nature Conservancy, Adventure Cycling Association, or National Wildlife…
  • Dancing With the Genie (or The Ongoing Plight of the Omnipresent Media Brand)

    admin
    2 Mar 2015 | 9:59 am
    The New York Times recently debuted its re-launched weekly magazine with the February 22 edition of the paper. Besides the usual self-aggrandizing about the new typefaces, columns, departments, and paper stock, the publication presented a compelling statement about its multichannel strategy on page 44 titled, “Beyond the Page.” If the title sounds like a Harvard Business Review whitepaper, it’s a vision statement that all publishers aspire to — and which is easier said than done. The perfect recipe is content distribution through print, website, daily emails to mobile, podcasts,…
  • For the Right Audience, a Print Redux

    admin
    25 Feb 2015 | 8:11 am
    We like to say that we’re “media-agnostic,” meaning that we are open to whatever strategy and channel works most effectively. Depending on the audience needs, printed thought leadership may be an important component of a larger, 360-degree, integrated content marketing program. Such is the case with Evercore Wealth Management, which publishes Independent Thinking four times annually. Our team redesigned the publication in 2014 and through a partnership with the client organization, continues to design and produce each edition. The publication is but one part of a system of content being…
  • Case Study: Burford Capital

    admin
    3 Feb 2015 | 6:43 pm
    In 2014, our group led a strategic redesign of the flagship website for Burford Capital, a legal financing firm that helps clients with business risk solutions and funding for corporate litigation. The site was just recently launched, reflecting a culmination of many months of work in research, planning, design, and development by IridiumGroup and the client team. A phase of stakeholder interviews shared insights into the company’s strategic goals, audiences, communications and channels, brand image, competitive set, and content needs of the site. A proposed navigation, site structure,…
  • A Brand Image That Fits

    admin
    26 Oct 2014 | 10:38 am
    Throughout my career, I’ve seen examples of great organizations that lacked the proper dress or attire. By this, I mean that once inside the company, I observed impressive capabilities, special insights and knowledge of the markets they served, and sometimes, a rare level of integrity and commitment to deliver on their brand promise — but with marketing communications (the corporate dress) that did not accurately and appropriately represent those qualities in the messaging and visual standards of their brand. Expression of a brand is a tricky thing. More often than not, companies are…
  • add this feed to my.Alltop

    Professional Services Marketing Today

  • 7 Social Media Marketing Mistakes to Avoid With LinkedIn

    Kathy Dam
    17 Apr 2015 | 7:41 am
    With over 329 million members, LinkedIn can provide invaluable networking opportunities for professional services firms. Since it is a social network geared specifically to business professionals, LinkedIn users don’t have to battle the private and public persona struggle that other sites like Facebook or Twitter can create. Users can join industry-specific groups and connect with others in their niche without having to worry about a newsfeed filled with photographs of their followers’ children. LinkedIn isn’t just a great networking tool—it can also be the perfect…
  • 5 Ways Conversion Rate Optimization Can Drive Revenue for Your Firm

    Kevin Bloom
    16 Apr 2015 | 7:42 am
    “Spend money to make money,” they say. But there are some great ways to increase revenue and profits without massive monetary investments, including today’s topic — conversion rate optimization (CRO). Simply put, CRO is the practice of testing your conversion content pieces to determine how even minor changes on a page can impact the number of visitors taking action. It’s a measure of how well you’re motivating visitors. This is involves creating a number of pages with slight variations in design, wording, etc. to test which version(s) encourage the most…
  • Working with the Professional Services Marketing Partner (Not Quite) Next Door

    Kristin Keen
    15 Apr 2015 | 6:12 am
    Is your firm's website overdue for a redesign? Or perhaps there's an even bigger effort like a complete rebranding on the table? Odds are that you’re planning to do a bit of detective work before presenting your case to your leadership team. Of course you can ask your network, but you’ll likely be searching online for potential firms. The professional services industry is a big, wide world and the marketing and branding firms that serve it run the gamut. The choices may seem limitless, unless you’re attempting to keep your search for a partner…
  • 5 Brand Building Facts Every Marketing Director Should Know

    Stacy Picking
    14 Apr 2015 | 6:14 am
    As a marketing director, it's your job to help grow your firm. There are a number of ways you can do this, but one of the most effective yet often overlooked is through brand building. A professional services firm is built on reputation and trust. So is your brand. Your brand is your most valuable asset—a combination of your reputation and your visibility. The stronger your brand, the greater your firm's potential for growth and profitability. To build a strong brand, here are five important facts every marketing director should know: 1. Brand Collateral Exists on Any Channel…
  • Bazaar Marketing: Where Professional Services Marketing Goes Wrong and How to Fix It

    Lee Frederiksen
    13 Apr 2015 | 6:18 am
    Sometimes a new perspective comes from a direction that you least expect.  That’s what happened to me on a recent trip to Istanbul.  That new perspective was on why professional services marketing so often goes off-track and how to fix it. It all started at the Bazaar.  Bazaar Marketing Istanbul’s Grand Bazaar is a must-see on every tourist’s itinerary. It’s one of the largest and oldest covered markets in the world, with 61 covered streets and over 3,000 shops, which attract up to 400,000 visitors daily. It contains everything from handmade rugs to…
 
  • add this feed to my.Alltop

    Katz Marketing Solutions' Brand Triumphs & Tragedies

  • Avoid Botching Exposure: No, we still don’t know BDO

    Tammy Katz
    30 Mar 2015 | 3:53 pm
    BDO, a global accounting, business and financial consultancy, is wasting millions of dollars on its current advertising campaign, “People who know, know BDO.” In their advertising, they could tell you who they are, but they don’t. They could tell you what problems they solve for you, but they don’t.    They could tell their target audience when to contact them and why, but, alas, they don’t.  It’s painful to see such a great introductory opportunity go to waste. Rather, they do tell you that the people who already are aware of them and know what…
  • 4 Ways to Raise Pricing and Delight Customers

    Tammy Katz
    29 Jan 2015 | 3:23 pm
    Most companies loathe or mismanage the harsh reality that pricing increases are often necessary to offset inflation, even with the most diligent cost control.     Often, this is a painful across the board price percentage increase on all units, on largely unchanged products and services.     Here are five great ways to drive price increases that consumers will willingly accept, and, even enhance loyalty to your company. 1.   Innovate to improve the customer’s user experience – Tide Pods is a brilliant innovation that makes washing clothes more convenient, portable, and…
  • University of Dayton’s Rebranding Nightmare

    Tammy Katz
    24 Jul 2014 | 10:19 am
    University of Dayton proudly unveiled its unfortunate new athletic logo last week, which has been largely skewered by their alumni.    Noble intentions, but not exactly the desired outcome.       The university is primarily known as “U.D.” and the old and new athletic logos are: Old:                                                         New: The logo change was intended to be an investment in the athletic program’s future, with ” a stronger, more iconic representation of our program and our sports teams…
  • 5 Hottest Food Trends at Expo West |

    Tammy Katz
    20 Mar 2014 | 8:17 am
    We were delighted to appear in The Ohio State University’s Food Innovation Center Blog: “Natural Products Expo West 2014 was an incredible show of natural, organic, and healthy food and beverage manufacturing, ingredients, and in many ways – the future of the food industry, given that healthier food has moved from trend to societal shift. The natural, organic and healthy products food industry is growing nearly three times higher than the food industry average, per Penton. I had the privilege of attending with 67,000 of my closest friends and 2,600 exhibitors. Expo West was an…
  • Super Bowl XLVIII Ad Rankings: Budweiser, Doritos (and Seahawks) Blowout

    Tammy Katz
    3 Feb 2014 | 11:40 am
    Budweiser and Doritos were the uncontested winners in last night’s Ad Bowl, as measured by USAToday (popularity),  Brand Bowl (social media buzz) and Katz Marketing Solutions (effectiveness).   Both brands had two exceptional spots (Budweiser: Puppy Love and Hero’s Welcome; Doritos: Cowboy Kid and Time Machine) that nailed all the essentials of great advertising:   enhances brand equity, persuasive, resonates with the target audience, compelling main message, brand integral to the story, and the Super Bowl ‘wow’ factor for entertainment.   Doritos spots were…
  • add this feed to my.Alltop

    brandsalsa.com

  • Addison Whitney's Brannon Cashion Featured in PM360 Magazine

    Matthew Harris
    14 Apr 2015 | 8:12 am
    Addison Whitney’s Global President Brannon Cashion is featured in the April edition of PM360 Magazine, with the first of his series of guests posts. This month’s edition of the “Brand Slam” article series is titled “Finding the Value in Clinical Trial Branding.” A brief passage from the article is below, and if you’d like to read the entire post, you can find it here. Why Should You Brand Your Clinical Trial? We all understand the scientific value that clinical trials provide in the development of a new molecule. But what we’ve come to see is this:…
  • AW Capabilities Month Market Research Week in Review

    Matthew Harris
    27 Mar 2015 | 1:00 pm
    Welcome to Addison Whitney Capabilities Month! Throughout the month of March, we will be designating one week where we will be highlighting one of Addison Whitney’s capabilities – visual branding, verbal branding, market research and brand strategy – via brand salsa and our social media channels. Make sure to join the conversation on social media using the hashtag #AWCapabilitiesMonth. This week, we wrapped up with month with a focus on Market Research, which encompasses the research and data analysis of various aspects of your branding portfolio. In this special edition of the AW…
  • Visual Market Research at Work - Catching the Consumer's Eye

    Matthew Harris
    26 Mar 2015 | 6:27 am
    Welcome to Addison Whitney Capabilities Month! Throughout the month of March, we will be designating one week where we will be highlighting one of Addison Whitney’s capabilities – visual branding, verbal branding, market research and brand strategy – via brand salsa and our social media channels. This week, we are focusing on Market Research, which encompasses the research and data analysis of various aspects of your branding portfolio. Make sure to join the conversation on social media using the hashtag #AWCapabilitiesMonth. How often have you scanned the store shelves looking…
  • AW Capabilities Month: What is Market Research?

    Matthew Harris
    24 Mar 2015 | 5:56 am
    Welcome to Addison Whitney Capabilities Month! Throughout the month of March, we will be designating one week where we will be highlighting one of Addison Whitney’s capabilities – visual branding, verbal branding, market research and brand strategy – via brand salsa and our social media channels. This week, we are focusing on Market Research, which encompasses the research and data analysis of various aspects of your branding portfolio. But what is Market Research? What does it mean to you? Make sure to join the conversation on social media using the…
  • AW Capabilities Month Brand Strategy Week in Review

    Matthew Harris
    20 Mar 2015 | 1:30 pm
    Welcome to Addison Whitney Capabilities Month! Throughout the month of March, we will be designating one week where we will be highlighting one of Addison Whitney’s capabilities – visual branding, verbal branding, market research and brand strategy – via brand salsa and our social media channels.Make sure to join the conversation on social media using the hashtag #AWCapabilitiesMonth. This week, we focused on Brand Strategy, which encompasses the strategic and planning aspects of your branding portfolio. In this special edition of the AW Rewind, we will take a look back at the brand…
  • add this feed to my.Alltop

    Mark Di Somma: The Upheavals Blog

  • The future for iconic brands

    markdisomma
    16 Apr 2015 | 6:27 pm
    By Mark Di Somma Familiarity is something every marketer craves for their brand. They want the marque they are responsible for to be known, asked for, a household name. But does icon status in and of itself guarantee anything anymore? In 2013, I examined how companies were able to create iconic advertising. Recently, in an […]
  • Synchronising the speed of your brand

    markdisomma
    12 Apr 2015 | 1:58 pm
    By Mark Di Somma How fast do you want to grow? Even the question is loaded. At a time when rapid seems to be the only desirable speed for everything, it’s easy to believe that foot-to-the-floor is the only pace in town. Certainly much of what we read would have us thinking so. Take this […]
  • Brand experiences as coincidences

    markdisomma
    7 Apr 2015 | 5:24 pm
    By Mark Di Somma Marketers can be surprisingly heavy-handed. The temptation, especially with big brands, is to thunder out answers that let customers know, in unequivocal terms, that they have been recognised. Think about the almost coarse way in which airlines greet their frequent fliers – with a bunch of features dressed up as privileges […]
  • How should your brand support your sales team?

    markdisomma
    29 Mar 2015 | 7:51 pm
    By Mark Di Somma While there has been plenty of discussion around how marketing and sales teams should play well together, the onus on brand owners to proactively support people in the field seems to have attracted less attention. Customers, of course, make no distinctions between which parts of the organisation they are dealing with […]
  • How do you measure brand potential?

    markdisomma
    26 Mar 2015 | 12:59 pm
    By Mark Di Somma Whilst the measures for evaluating what a brand is worth are well established, those for quantifying a brand’s potential seem less so. In general, brands are valued on their residual equity (what they are associated with and the depth and competitiveness of that association), their competitive performance and how much they […]
 
  • add this feed to my.Alltop

    The Bullet | Branding Blog

  • Abbreviated M’Sia

    Peter Gan
    8 Apr 2015 | 6:02 am
    If you were at all familiar with the beautiful nation of Malaysia, you would have wondered whether the name of our country had anything to do with the word “malaise”. It is apparent that we are a nation that loves to cut corners. From the materials we use in our infrastructure to utter disregard of our zebra crossings, we sure do love taking the quickest route. There’s nothing inherently wrong with that, I suppose. Our ‘tak’ becomes ‘x’ when texting, our ‘kata ganda’ is implied with a ‘2’ at the end. But I guess this has been the case since the advent of the SMS. But one…
  • How To Brand Your Very Own Day

    Peter Gan
    1 Apr 2015 | 4:09 am
    The day after April Fools’, when the dust had settled and we finally confirmed that GST wasn’t actually the most elaborate prank played by a country onto its citizens; we here at The Bullet took a step back and asked ourselves: How DID April Fools’ become such a worldwide phenomenon? And can one really brand a day? It actually all started as a custom of setting aside a day for the playing of harmless pranks upon one’s neighbour that dated back as far as 1392 in Chaucer’s Canterbury Tales. Some other precursors of April Fools’ Day include the Roman festival Hilaria, the Holi…
  • Advertising With GST

    Peter Gan
    25 Mar 2015 | 6:28 am
    The nation is in disarray! With a looming international debt crisis coupled with the onset of the Goods and Services Tax this April 1st (I’m still hoping it’s an April fool’s prank), the citizens of Malaysia are all panicking about money. The GST is serious business, providing a uniform taxing system for all industries thus lowering business cost and increasing Malaysia’s global competitiveness as no GST will be levied on items leaving our ports. But there is never any fun in all this serious talk? In good Malaysian fashion, everyone’s been taking a stab at the idea of GST. From…
  • Seriously, How Is Junk Food Still A Thing?

    Peter Gan
    18 Mar 2015 | 3:55 am
    As the general public have repeatedly voiced their distaste for overly processed, chemically infused, heart stopping, diabetes inducing foods, one thing is evidently clear – the people have spoken and we’re kicking JUNK out. Yes, healthy living and fitness have grown to be more than being just a phase or another box to tick during your midlife crisis. It’s real and it’s snowballing fast, ploughing through all that stands in its way! Fast food brands as well as processed/canned goods are bearing the brunt of this fresh food revolution as these companies are struggling to keep afloat…
  • Great Branding: Made in Chinatown

    Peter Gan
    11 Mar 2015 | 2:34 am
    Did you know that there’s a Chinatown in almost every major city across the globe, with the earliest having emerged from as early as the 1500s? It all started when a mass emigration known as the Chinese Diaspora took place, where thousands of Chinese fled mainland China due to wars, starvation and invasion from foreign countries. When they arrived to their newfound homes, the Chinese populated certain districts, especially a seaport, and as time passed these districts turned into the Chinatowns of today. Historically, Chinatowns were ethnic enclaves of the Chinese expatriates who were…
  • add this feed to my.Alltop

    The Frager Factor

  • If You Earned $284 Million A Year Like Nick, You'd Be Smiling Too

    18 Apr 2015 | 8:15 am
    Just NAMED startups to watch: PillPack, Vessel and Evine; Speaking of startups: The RadioShack Name: Worthless or Worthwhile? Netflix grows strongly in Q1 - "Bigger Than CBS”; An immersive reading experience increases blog engagement;Fusion to Turn Its Snapchat Channel Into a Network With Five New Shows; Hey Brands -- Every Great Story Needs an Enemy; Hey Brands -- Every Great Story Needs an
  • What a YouTube Celeb Pulls In; The Simple Truths About Selling

    17 Apr 2015 | 6:21 pm
    Rebrand nonsense: ShopHQ=ShopNBC=ValueVision no = Evine... Say WHAT?; AIRWRECKA for a girl? The worst baby names in the world revealed; Scott Forstall, Apple's ex-iOS boss resurfaces...on Broadway? Someone Stole My Startup Idea: Are Those My Initials? Why This Tech Bubble is Worse Than the Tech Bubble of 2000; The Apple Watch is already wiping the floor with the entire smartwatch market (AAPL,
  • Moving Out Of Dad's Basement? Good Luck With Rent; Methane And Holes On Mars And Earth

    15 Apr 2015 | 6:38 pm
    Snoop Dogg’s Eaze (.com) promises to deliver marijuana in less than 10 minutes; Acorns lets you make investments every time you buy something with your debit card;How You Can Use Hot New Apps Meerkat and Periscope - For Business; Should, Must and Apple's Little Details; The Unrealized Power of Imagination and.. Opportunity Everywhere: Why and How You Should Cold Email Everyone via David E.
  • What's A Name Worth In Political Season? Hundreds of Millions! Let me Explain.

    15 Apr 2015 | 11:11 am
    A short concise, memorable, easy to spell, recognize, pronounce and has meaning in the hearts and minds of a targeted demographic moniker is NOT a domain-— its an ad and a call to action. In political season where candidates will pay $100K for a 30 second spot, look at all the free time Reince gets and Marco gets (when the lowered third isn't obscured by a title or the dot in dot com. Wallpaper
  • Small, Adorable Robot Helps Users Form Positive Habits; Social Network Ad Spending to Hit $23.68 Billion Worldwide in 2015

    15 Apr 2015 | 8:44 am
    6 months after its public launch, hot security startup Illumio is worth $1 billion; How to Control Chaos; Stop Self-Sabotage With This One Vital Step; Google has patented the ability to control a robot army; 10 Things Your Website Needs If You Want to Attract the Wealthy Customer; The 20 Best Jobs Of The Future; These 3-D mobile ads are grabbing brands' attention… and Customer service: the rise
  • add this feed to my.Alltop

    WordPress.com News

  • Social Media Icons Widget

    Chris
    17 Apr 2015 | 9:00 am
    Now available in a widget dashboard near you, we present the Social Media Icons Widget! No longer do you have to fiddle around with complicated HTML code to add beautiful social media icons to your blog or website. With this new widget, you can add icons for the most popular social networks in no time. The icons are linked to your social media profiles, making it easy for your readers to follow your latest status updates. The Old Way The New Way Currently, we support adding social media icons for the most popular social networks, including: Facebook Twitter Instagram Pinterest LinkedIn…
  • New Theme: Cyanotype

    Takashi Irie
    16 Apr 2015 | 9:00 am
    It’s the time of the week again, Happy Theme Thursday! We’re pleased to present a new free theme, Cyanotype: Cyanotype Cyanotype, designed by yours truly, is a monochromatic blog theme with a bold, yet simple look that sets your blog apart from the rest. Pick your favorite background color or image to lend your personal flair. Cyanotype also supports the following popular features: Custom Header, Custom Menu, Social Links, Site Logo, Featured Images, and Widgets. Read more about Cyanotype on the Theme Showcase, or activate it on your site from Appearance → Themes!Filed under:…
  • Keep Connected! Expats and Nomads Blog Around the World

    Michelle W.
    15 Apr 2015 | 9:00 am
    We don’t write blogs purely for ourselves — we write them to be read. For people who live far from family and friends, blogs serve twin readerships: they give the intrepid traveler a simultaneous way to chronicle travels for a broad audience and update those back at home. We love following the worldly adventures of these four expats and nomads, and we’re sure their friends appreciate the virtual lifeline, too! Wish I Were Here Writer J.D. Riso is a self-identified dromomaniac — a person with an uncontrollable desire to wander. Wish I Were Here is her record of…
  • Field Notes: Hispanicize 2015

    Marjorie R. Asturias
    10 Apr 2015 | 9:00 am
    Automatticians, the people who build WordPress.com, participate in events and projects around the world every day. Periodically, they report back on the exciting things they do when not in front of a computer. Two weeks ago, Happiness Engineers Karen Arnold, Marjorie R. Asturias, and Jamil Abreu, as well as Code Wrangler Damian Suarez, attended the sixth annual Hispanicize conference in downtown Miami, Florida. The event, which took place from March 16-20, is billed as the “largest annual event for Latino trendsetters and newsmakers in journalism, blogging, marketing, entertainment,…
  • New Theme: Lingonberry

    Caroline Moore
    9 Apr 2015 | 9:00 am
    It’s Theme Thursday, and we’re happy to present a brand new free theme for your enjoyment. Lingonberry Lingonberry is a bright, personable blogging theme by Anders Norén with bold colors and accents and a playful, modern twist. Formatted posts stand out from the rest, space for your site logo adds a personal touch, and footer widget areas for additional content give your posts and pages plenty of room to shine. Lingonberry also adapts to your device, for a flawless reading experience no matter the screen size. Get to know Lingonberry on the Theme Showcase, or give it a spin by…
 
  • add this feed to my.Alltop

    Joey Sargent

  • How to Keep Friction from Ruining Your Business

    Joellyn 'Joey' Sargent
    16 Apr 2015 | 7:55 am
    Friction is a powerful physical force. It’s the action that stops cars when we brake and it lets water carve stone. A little friction, over time, can create a monumental result. like the Grand Canyon. Friction can also erode value in our businesses, undermining goals and slowing progress. Does your company suffer from turf wars, petty squabbles and ongoing discord? That friction can have a far greater impact than competitive challenges and market conditions. Why? Because it eats up your company from within. Like a a slow-growing cancer, friction, unchecked, can do irreparable damage.
  • 3 Things to Do When You Need Revenue Fast

    Joellyn 'Joey' Sargent
    9 Apr 2015 | 7:51 am
    You’re in a pinch, and it hurts. We’ve all been there: something unexpected happens, and revenue you counted on mysteriously vanishes. When the income you anticipated fails to appear on schedule, acting quickly is imperative. So what can you do when you need revenue fast? You certainly can’t wait months for a new product to launch, or invest heavily in advertising, those options take too long and cost too much. Instead, turn to what you know to get back on track: 1) Call past customers. Pull a list of prior buyers and give them a shout. Not to beg for business, but just to…
  • What Hermit Crabs Know About Growth (That You Should, Too)

    Joellyn 'Joey' Sargent
    26 Mar 2015 | 7:48 am
    I just returned from a few days visiting the Florida town where I grew up. I always love spending time in the sunshine and surf, and this trip was just about perfect. Sitting on the beach watching wildlife reminded me of the hermit crabs we kept when I was a kid. We got them on a sailing trip to the Bahamas and they lived in “mouse houses” – plastic bins shaped like tall shoeboxes – recycled from a research lab. These open-topped boxes made it easy to observe the hermit crabs in their daily life, crawling around on rocks and generally hanging out. Over time, they…
  • Hold that Coupon! Some Incentives Hurt Business

    Joellyn 'Joey' Sargent
    19 Mar 2015 | 7:48 am
    Do Your Customer Incentives Work? The other day I was shopping in a major department store and I couldn’t help overhearing a conversation between a sales clerk and her customer. The customer was complaining because she wanted to use her coupons, but none of them would work. After expressing her extreme frustration, she asked pointedly, “Is there any single thing in this store I can buy with the coupon?” I felt her pain. As a holder of this company’s charge card, I also get coupons on a regular basis. Typically they advertise “20% off your entire purchase” or…
  • 7 Steps to a More User-Friendly Business

    Joellyn 'Joey' Sargent
    12 Mar 2015 | 7:55 am
    Do you deliver a seamless customer experience? Making it easy for clients to buy from your business should be something all business owners strive to achieve. It’s logical that customers who appreciate the buyer experience will come back or recommend you. Why are so many businesses hard to work with? Many companies start with good intentions to build a user-friendly business. But without diligent commitment, the benefits of an ideal customer relationship quickly give way to the practicality of running a company. Decisions that improve operations create hoops customers hate to jump…
  • add this feed to my.Alltop

    Annemarie Cross

  • Nurturing your Entrepreneurial Spark

    Annemarie Cross, Small Business Marketing & Business Success Coach
    12 Apr 2015 | 9:31 pm
    Who (or what) prompted you to follow your entrepreneurial dream? And, how do you continue to nurture your entrepreneurial spark? In today’s audio biz tip I share more about someone who has impacted my life, as well as the core values that continue to drive me in my life and in my business. Listen now: Click here to download transcript Question: Who prompted your entrepreneurial spark? And, how do you continue to nurture your entrepreneurial spark? Share your comment by clicking here.
  • Who is keeping you accountable? [Audio Biz Tip]

    Annemarie Cross, Small Business Marketing & Business Success Coach
    5 Apr 2015 | 8:46 pm
    Are you trying to build your business alone? Find out why this is NOT the best approach to building a successful business, and what you should do instead. In today’s audio biz tip I share one of the most important lessons I learned in my business, which was to have a coach/mentor who will keep you accountable to your goals and intentions. Listen now: Click here to download transcript Question: Have you got a coach/mentor who keeps you accountable? What benefits have you seen in your business? Share your comment by clicking here.
  • Icebreaker vs Dealbreaker: What NOT to do when building business relationships

    Annemarie Cross, Small Business Marketing & Business Success Coach
    29 Mar 2015 | 10:14 pm
    Ever been on the receiving end of a spammy and/or salesly email from someone you’d only just met? I have. One time too many, in fact. In today’s audio biz tip I speak about my frustrations and what I believe is important when it comes to building relationships. Listen now: Click here to download transcript Question: Have you been on the receiving end of a spammy/salesy email after just connecting with someone online? Do you think it’s ok? How did you respond? Share your comment by clicking here.
  • What to do when fear stops you from achieving your big, audacious goal [Audio Biz Tip]

    Annemarie Cross, Small Business Marketing & Business Success Coach
    22 Mar 2015 | 8:00 pm
    Do you have a BIG audacious goal – but your fear continues to keep you stuck from reaching for your dreams? In today’s audio biz tip I speak about my BIG audacious goal and what I remind myself of when fear starts to creep in. Listen now: Click here to download transcript Question: What’s one action you’re going to take to stop fear in it’s tracks. Share your comment by clicking here.
  • Just Do It: Challenging Your Inner Critic [Audio Biz Tip]

    Annemarie Cross, Small Business Marketing & Business Success Coach
    15 Mar 2015 | 8:36 pm
    Ever have an idea start to percolate in the back of your mind and before you knew it – you were taking action. However all the while you’re thinking WHAT-THE-HECK-AM-I- DOING and WHO-DO-I-THINK-I-AM-TO-BE-ABLE-TO-PULL-THIS-OFF? In today’s audio biz tip I speak about the “Who do I think I am?” Syndrome, how your inner critic can keep you stuck, and three steps to get you moving forward with clarity. Listen now: Click here to download transcript Question: What’s one action you’re going to take to overcome the “Who do I think I am?” Syndrome and get into action…
  • add this feed to my.Alltop

    Bulldog Drummond - Uncommon Sense

  • Susan Gregg Koger: Being a Rookie Is an Asset

    Bulldog Drummond
    13 Apr 2015 | 8:37 am
    Forget trying to “fake it until you make it.” Instead admit (and embrace) being a total newbie.
  • Uncommon Tips For Life

    Bulldog Drummond
    13 Apr 2015 | 8:37 am
    So often people over-complicate things. Here’s a few uncommon tips for life and business. Refreshingly honest, relevant and act as a swift kick in the bum to do more and be more.  
  • You think you know yourself? Think again.

    Bulldog Drummond
    13 Apr 2015 | 8:25 am
  • BULLDOG DESIGNS: BE HEARD

    Bulldog Drummond
    13 Apr 2015 | 8:16 am
    Facebook, Twitter, and Instagram are all revolutionary when it comes to how people share and connect with others. And news sources, media outlets and sports streams make it easier than ever to get the latest updates. But connecting with a feed that targets each user’s specific preference has been virtually unheard of—until now. There’s a lack of personal privacy within social media because companies often sell personal information unbeknownst to their users, as Dave Vronay, founder and CEO of eweware, mentions here. So he was determined to find a better way for people to consume online…
  • Find meaning in all that you do.

    Bulldog Drummond
    13 Apr 2015 | 8:02 am
     
 
  • add this feed to my.Alltop

    DK

  • Readying for Phnom Penh ‘N’

    DK
    18 Apr 2015 | 9:47 am
    Tickets for ‘N’ Phnom Penh. Just 16. THINGS ARE GETTING ORGANIZED AND IT’S A RELIEF, in a big way, to see that this idea has what we in design like to call “legs.” The thing is, you throw a lot of things around for twenty years and finally something feels like, yeah, that’s it, that’s the thing that is the thing. I have this weird phrase I like to say, I noticed, speaking of things. I say, “It’s a thing.” Like, when I feel like stuff that feels like at first it’s just a bunch of dust but then as it grows together and congeals a…
  • There’s something cool about you

    DK
    14 Apr 2015 | 11:14 pm
    The only TED talk I would point you to, ever. Brene Brown on the Power of Vulnerability. YOU GROW UP IN YOUR TEENS THINKING, “I gotta be more ___.” So people will like me. So people will think I’m cool. Teens are always going through that, aren’t they? And that was the thing a couple of us in an impromptu conversation last night started really getting into. Started talking about, in general. “Normality.” What is normal? Why do we think so? You couldn’t help but bring up adolescence. Way back when everyone and everybody would tell you how you were…
  • Getting nervous but I believe in ‘N’ and this is why

    DK
    12 Apr 2015 | 2:10 am
    ’16N’ WELL, SURE. We could do better. All of us. We could be better about how we talk to one another. And, of course, in how closely we listen. Everyone would like space, for more and better quality listening and speaking. Dialogue and stuff. Everyone could use designed space to connect, I think, in meaningful and engaging ways. Back in 1999 when people were starting to open their hotmail accounts (mine was “dkompany”), I remember how exciting it was to be able to open a folder and see one or two little names in bold there in the interface. People who you knew! There,…
  • Protected: Pushing back on the Culture of Maybe

    DK
    10 Apr 2015 | 6:50 am
    This content is password protected. To view it please enter your password below: Password:
  • Protected: Man, Mars, Moon and Maybe

    DK
    9 Mar 2015 | 9:48 pm
    This content is password protected. To view it please enter your password below: Password:
  • add this feed to my.Alltop

    Latest BrandingBusiness Content

  • Branding, investment and return: a new way forward

    7 Apr 2015 | 5:00 pm
    What’s the ROI on branding? If there’s one question that leaves even the most experienced brand strategists fumbling for an answer it’s that one about ROI. It’s a good question and one that deserves a better answer than the usual squishy response of “it depends.” For many B2B companies, especially technology companies with engineering cultures, everything has to be measurable. The value and purpose of an intangible like branding is, therefore, highly subjective without results against hard metrics that prove its worth. Sometimes the metrics are clear. A company seeks out branding…
  • De-Branding as Re-Branding and Internal Equity (or Brand Myopia)

    30 Mar 2015 | 5:00 pm
    Strange as it may sound, some of the most important work we do does not involve building or even refreshing brands, but simply finding brands to retire.  I hesitated to use the word “simply” because it’s rarely simple. What stands between brand retirement and simplicity is that old bogeyman, Internal Equity—that and the business cultures that create and sustain it. Internal Equity is often just a euphemism for a non-rational attachment to brands on the part of their stewards. These are typically product developers, marketers, sales personnel and managers of the P&L centers who…
  • Mergers and acquisitions: A checklist for success

    18 Mar 2015 | 5:00 pm
    Mergers and acquisitions are defining events that shape the destinies of companies and people. The dramas they create among customers, employees and management are well documented. Those who have been through one or more mergers on the corporate side have stories to tell that combine the bad and the ugly (very rarely the good) that invoke the mythological tales of ancient Greece. The cold reality is that, as operationally complex as merger integration might be, the judicious use of the corporate brand can be a mightily effective and often over-looked integration tool. Based on our collective…
  • So, You Want to be a Branding Consultant

    10 Mar 2015 | 5:00 pm
    I am often asked by students who aspire to a future in brand strategy – what books should I read; whose works should I study? If you’re going to pursue a career in the branding profession—and excel at it—it may surprise you to know that my list doesn’t include the usual suspects such as Ries, Acker or Olins. Nor does it include authors who ‘practice’ branding in the more esteemed houses—Landor, Lippincott or Prophet. Neither does it contain familiar names from the pages of the Harvard Business Review, like Clayton Christensen, Michael Porter or Peter Drucker. My suggestion is…
  • Innovation Methodology to Drive Differentiation and Growth

    25 Feb 2015 | 4:00 pm
    Bennet Bayer, Global CMO for Huawei, the largest telecommunications equipment maker in the world, talks with BrandingBusiness’ Director of Strategy in New York, Andrea Fabbri.  The two discuss innovation and marketing principles with real-life examples from Mr. Bayer’s extensive experience with some of the top B2B brands.  Topics include:
  • add this feed to my.Alltop

    Restaurant Branding Roadmap

  • How to attract more restaurant customers using social media

    Jocelyn Ring
    15 Apr 2015 | 12:00 pm
    We’ve received a few questions lately about social media. The common themes are: “How can I get better at social media?” “Should I do it myself or hire someone?” “How can I get more bang for my buck with social media?” “There are so many social media sites out there, how do I post on all of them?” “Where do I start?” Social media provides a wonderful array marketing tools like Facebook, Twitter and Instagram. They allow you to connect with customers, have conversations, share news and events or showcase pictures of your restaurant and the food and beverages all in…
  • 5 of the best places to stay on top of food and restaurant trends

    Karen Post
    8 Apr 2015 | 11:46 am
    Last week, thanks to social media, we were able to get a sneak peek at the International Association of Culinary Professionals 37th Annual Conference. The photos and Tweets posted about the emerging trends in food were especially intriguing. There were a couple of interesting new terms like “nose to tail,” “sea to table,” “root to stalk,” and “farm to glass.” Paleo, gluten-free and hybrid popped-up, too.
  • Pizza, Pizza & Bazaar Meat

    Karen Post
    1 Apr 2015 | 9:59 am
    For the 2nd year in a row, I was invited to address The International Pizza Expo in Las Vegas on branding. WOW! What a delicious and fun gig. It was three days of hanging out with over 7,000 pizzeria industry professionals and sampling the latest crusts, cheeses and pizza creations from around the globe. I saw a lot of interesting things including Pizza Man Dan’s pepperoni-covered car. The California operator earns a larger slice of market attention by driving his branded Corvette around town.
  • WHERE to grow your restaurant brand

    Karen Post
    19 Mar 2015 | 2:42 am
    Whoever coined the phrase “location, location, location” certainly had a good idea. Especially when it comes to restaurants. Location can make or break a restaurant brand. If you are curious on the quote’s reputed author, The New York Times actually uncovered the history on the phrase and who was due the credit. If you're interested in WHERE hot, new restaurant are popping up across our great land and HOW to find dining trends like these...
  • Don’t make this mistake. It’s a brand killer.

    Karen Post
    12 Mar 2015 | 2:00 am
    It’s every waitperson's worst nightmare. A tray full of hot food goes flying in the air like a drunk drone. It’s a Saturday night at a popular new restaurant in Tampa called Ulele. The experience was much more traumatic. The waitperson was coming down a flight of stairs smack in the middle of a crowded bar. Plates and glasses were shattered as they hit the hard floor. Steak knives dropped 6 feet narrowly missing standing guests. It was bad.
 
  • add this feed to my.Alltop

    Imagemme

  • April Fool’s Packaging Design

    blingbling
    1 Apr 2015 | 12:38 pm
    In the spirit of April Fool’s Day, check out this collection of clever and funny packaging design.   Clever Packaging Design       Clever Packaging Design       Clever Packaging Design       Clever Packaging Design       Clever Packaging Design       Clever Packaging Design       Clever Packaging Design       Clever Packaging Design       Clever Packaging Design     Clever Packaging Design       Clever Packaging Design
  • Casper Wakes Up Mattress Branding

    blingbling
    2 Mar 2015 | 10:44 am
    Thanks to a clever branding campaign – which cohesively included product development, unconventional distribution, and print advertising – Casper Mattress is the first of its product category to achieve a level of cultural cache, positioning itself to become the go-to choice for any millennial in the market. How’d they do it? It started with product design. Conventional mattresses look something like this:       Rebranding Mattresses         With all of the recesses and overlapping patterns, the design is ornate – certainly nothing…
  • Rebranding Real Estate

    blingbling
    25 Feb 2015 | 2:25 pm
      Major NYC real estate developments have become brands, using beautifully-architected web design to help build awareness long before the buildings are completed.   In most cases these websites match the general aesthetic of the building, landing somewhere on the spectrum between ornate opulence and contemporary sleekness, however in the case of 15 Renwick, a luxury building in Hudson square, its website, and building, has taken on a completely new sort of brand identity.     Rebranding Real Estate       A “homage to the Victorian era in which the…
  • We’re “Feeling” Glade’s Branding

    blingbling
    22 Dec 2014 | 10:27 am
    In their new high-budget branding campaign, Glade is attempting to redefine what it is they sell: feelings.   No, they haven’t branched off into pharmaceuticals; rather they’ve put a twist on how we perceive their product.   Perhaps because scent is widely understood to provide the greatest recall of all five senses, Glade’s new pop-up store in NYC’s trendy Meatpacking district is all about the feelings their different scents evoke.   The first interesting thing about the pop-up is that, on the outside, it is completely unbranded. While this may seem…
  • A Good Tagline is Worth a Thousand Pictures

    blingbling
    10 Nov 2014 | 12:57 pm
        When it comes to packaging design, website design, advertising – all forms and forums of marketing – far greater emphasis is placed on the visual rather than the written language.     Perhaps this is because those images, which are often the collaborative efforts of graphic designers, professional photographers, industrial designers, and more, are very expensive to create, as opposed to a tagline created by a copywriter or two for a fraction of the cost.     Or maybe it’s the result of the fundamental belief that human beings / consumers are…
  • add this feed to my.Alltop

    John Michael Morgan

  • 6 Things You Should Stop Focusing On

    John Morgan
    24 Mar 2015 | 7:39 am
    “If you’re not growing, you’re dying”. Sounds a touch morbid. “If you’re not moving forward, you’re moving backwards”. That defies the laws of motion but whatever. These clichés regarding business growth show the pressure on you as a business owner always to be pushing ahead. You want your business to grow. Who doesn’t? No one says “Okay, I’m good. Stop buying my stuff now”. But if we all want our business to grow year in and year out, then why are businesses at a stand-still? I’ll tell you why…FOCUS. Not a lack of focus, mind you. In fact,…
  • The Ultimate Cheat Sheet For Setting Goals

    John Morgan
    3 Mar 2015 | 6:52 am
    What’s the first thing you think of when you hear the words “goal setting”? You might think of the often over-used advice such as ‘set big goals’, ‘write down your goals’ and even ‘put your goals where you can see them’. None of that is bad advice. But there’s something missing. You know that setting goals is important to your success. The problem isn’t that you’re not convinced of the importance, but that you don’t have a process for setting goals. That changes today. During the last 15 years of working with top…
  • 7 Ways To Make Today Count

    John Morgan
    19 Feb 2015 | 11:36 pm
    Is your life headed in the right direction? Would you say that you’re on a path to achieving everything you desire? If you and I spent the day together I could tell you whether or not you’re on the right track. How? Because how you spend the day (any day) identifies your habits and if you’re setting yourself up for a better tomorrow. It’s no secret that what you do today will greatly determine if tomorrow is a good day or a great day. By deciding to make today count, you put yourself on a strong path to success. There are 7 key ways to ensure you get the most out of…
  • How To Motivate Yourself To Action

    John Morgan
    11 Dec 2014 | 8:21 am
    The value of a blog post doesn’t come from remembering these words. In a few days, you won’t remember what you’re reading right now. The value comes from what you think as a result of this post. Motivation is a big business. Everywhere you look there are people trying to motivate you to do something. This post is no different, by the way. People are trying to motivate you to buy something. To watch something. To listen to something. With all this effort to get you motivated to act, you would think it be easier to motivate yourself. Don’t wait for others to motivate…
  • How To Seize Opportunities

    John Morgan
    4 Nov 2014 | 5:01 am
    Can you look back and say you’ve seized every opportunity that has ever presented itself before you? I’ve yet to meet anyone who can say that they have, and I’m willing to bet you haven’t either. Is it that you missed the opportunities altogether or that you knew they were there, but couldn’t take advantage of them at the moment? Either way, the result is the same. Your big chance has moved on. Naturally you want to be prepared to capitalize on an opportunity when it presents itself. Better yet, you want to be able to make your own opportunities. What Does…
  • add this feed to my.Alltop

    More than just a logo.

  • Hmmm. A restaurant name not for the speed reader – or faint hearted

    Regine Wilber
    8 Apr 2015 | 11:13 am
    If this restaurant has done one thing with their logo it’s make me read it twice – but I’m not sure if for the right reason! Since I believe that what we feel about a brand identity is just as important as what the brand delivers, I’d be wary to try this one, even if it’s a matter of spelling and interpretation. Of course this is only because I am ignorant and not concentrating whilst flicking through the ad section of a magazine but there may be others  like me so beware when deciding a brand name. I am filled with it reading this name ;-) It actually reminds…
  • The trials of brand positioning …

    Regine Wilber
    18 Mar 2015 | 2:56 am
    … Quite literally actually! Returning from a trip to Germany, I came across this ‘freshness centre’ which left me chuckling. Toothbrushes and mints may go well together but slotted together with tampons and slip inlays seems somewhat inappropriate and perhaps a tad tasteless. I am not sure why, but since branding involves a lot of gut feeling, the feminine hygiene or travel refreshment guidelines could have done with some brand guidelines stating a product clear zone – even if it’s just the width of a hand – the way we prescribe them for logos to ensure they have…
  • And the prize for funniest shop display of the week goes to…

    Regine Wilber
    23 Feb 2015 | 2:34 am
    Boots – and their somewhat misplaced display of water filters and purifiers in the ‘weak bladder’ isle.
  • Egg on your shop display designers!

    Regine Wilber
    20 Feb 2015 | 4:39 am
    (Or the POS department)… Messy. What a shame! Someone in the display section of this major high street retailer really missed an opportunity. These egg timers have all the promise of making an eye catching product in the kitchen department. Why not try to feature them with an equally eye-catching display? Egg cups anyone? Or even better an egg box to be truly authentic with the amount of egg timers and different colours available. I found this egg packaging endearing: behance – though just an open egg box would have been fine… Lovely simple egg display… A simple egg…
  • Pandora – and that Valentine’s ad with just a bit too much flesh…

    Regine Wilber
    12 Feb 2015 | 1:32 pm
    It’s made me stop every time I walked passed, which may be considered a good thing in the world of branding and advertising, but this advert has actually lost its charm for me. I can’t decide if it is the strange nose like bit on the top of the ad or the background looking far too much like flattened skin with a ribbon and items spread across it. It’s just not working for me! It clearly can’t be skin because it would seem very peculiar to spread a number of bracelets across someone’s tummy and still have that much space left in-between without showing any limbs.
 
  • add this feed to my.Alltop

    AYTM

  • Netflix Subscribers Survey: Most Popular Streaming Service Likely to Continue Growth

    Anne Pilon
    17 Apr 2015 | 6:24 am
    Netflix subscribers have increased by huge numbers in recent years. In fact, the company’s stock shares just hit the $500 mark. And analysts are predicting even more growth. Currently, Netflix is just one of the video streaming services available, but it seems to be the one that users watch and talk about the most. So how do Netflix subscribers stack up to subscribers of other streaming services in terms of satisfaction? And how many are likely to continue subscribing in the future? Streaming Subscribers In Ask Your Target Market’s latest survey, 13% of respondents said they currently…
  • Emoji Update Survey: Most Happy with New Emoji Selection

    Anne Pilon
    16 Apr 2015 | 6:51 am
    Earlier this month, iPhone users got some surprise additions along with the latest iOS update – new emoji characters. The new group features a set of more diverse characters, along with a few others like new flags. Many people have praised Apple for adding the more diverse assortment of characters, so that people of different backgrounds can choose from emojis that might actually sort of look like them. How important do people think this type of diversity is? And what sorts of emoji characters are they hoping for with the next update? Emoji Characters In Ask Your Target Market’s latest…
  • Income Tax Survey: Most Refunds Going to Bills, Savings

    Anne Pilon
    15 Apr 2015 | 6:16 am
    Every April 15, people around the country rush to file their annual income tax returns. For many people, those returns lead to tax refunds. And for many businesses, those refunds lead to extra sales. So what types of things are people most likely to spend their income tax refunds on this year? And do all those tax season special promotions have any impact on people’s buying decisions? Income Taxes In Ask Your Target Market’s latest survey, 35% of respondents said they have already received their tax refunds for 2014. 13% said they still expect to receive a tax refund. 12% said they have…
  • Ad-Free YouTube Survey: Few Interested in Paying to Avoid Ads

    Anne Pilon
    14 Apr 2015 | 6:48 am
    YouTube is reportedly considering an option that would allow some users to pay a monthly fee to access YouTube videos with no advertisements. The video ads, which play before select YouTube videos, have become more prevalent in recent years. And some might consider paying a small fee to do away with them. How many would be interested in this new option? YouTube Viewers In Ask Your Target Market’s latest survey, 70% of respondents said they have a generally positive opinion of YouTube. In fact, 14% said they watch YouTube videos multiple times per day. 16% watch YouTube pretty much every…
  • Scrabble Survey: Monopoly, Scrabble Named America’s Favorite Board Games

    Anne Pilon
    13 Apr 2015 | 6:31 am
    Scrabble is a classic board game that mixes vocabulary and problem solving and even some math. It has been a favorite of many Americans for years, so much so that today has even been designated as Scrabble Day. So how many people enjoy playing Scrabble on a regular basis? And how does it stack up against other games? Board Games In Ask Your Target Market’s latest survey, 9% of respondents said they play board games at least once per week. 17% play board games at least once per month. 24% play them at least once per year. 32% said they rarely ever play board games. And 18% never play them.
  • add this feed to my.Alltop

    re:DESIGN and reignite your business. - Blog

  • Brand First! Then Power Up with Visual Content

    31 Mar 2015 | 7:38 am
    To take full advantage of the visual revolution when marketing your business or product, it’s important to have a visual content strategy — and that starts with your brand strategy.Producing and sharing visual content itself won’t do it. The difference is the same as someone who throws a ball around every once in a while vs. someone who is focused, trains hard, and competes with a clear goal in mind. That wins championships. If you want your business to win its own “championship,” you need a strategy.Strategies take work, for sure, but they give your work meaning…
  • Is VCO the New SEO? Say Hello to Visual Content Optimization

    30 Dec 2014 | 8:31 am
    It’s no secret that visuals are exploding. They’ve always made an indelible impression, and now the online world is finally catching up. From advertising to movies and culture in general, nothing quite touches us like the power of the visual. It also happens to be in our DNA. We’ve always been a visually oriented society but for many reasons, the web has lagged behind. That is changing, and it’s changing in a big way.How wonderful is it that, as the web continues to grow up, we are increasingly being smacked in the face with the immediateness of big, luscious…
  • Good Design Is Never As Easy As 1-2-3

    5 Nov 2014 | 10:23 am
    We like rules. Rules bring order to our world. Rules give a prescribed list of steps for what needs to be done and how to do it. We like to think that if we simply follow a set of “x” rules then we will be rewarded with “y” results. No muss, no fuss.We like tools. Tools help us do stuff. Tools provide the means to execute and build something — they are also highly learnable. We think that with a little practice, we will soon be able to produce the same things that others produce with the same tools. Practice makes perfect.A lot of the world works this way. We…
  • It’s a Brand New, Brand YOU, Visual World

    16 Oct 2014 | 11:23 am
    Pin it! It’s a visual world and images touch us in a direct, visceral way unlike text can alone. They make us happy, they make us laugh, they make us inspired — they can also make us deeply sad — all in just a fleeting glance.Recent neurological studies prove through brain imaging how we respond to visuals unlike any other media: we pay attention to them, we believe them, and we remember them. Powerful stuff!Now, take a look at today’s media landscape and the busy, distracted, hyperactive world we find ourselves in. What are the three things you — as a…
  • Design is Not About You or Me, It’s About Them

    24 Sep 2014 | 6:04 am
    Design is more than a client’s personal likes and dislikes. It is more than your favorite color or how you just painted your new kitchen. Design is also more than something that goes in a designer’s portfolio. These scenarios are all too common, and all too wrong. Design should always be about the end-user: your customers, your market, your audience. So a certain degree of objectivity is necessary if one is to utilize and practice design successfully. Throughout all the design disciplines: marketing, branding and communications design — web design, product design,…
  • add this feed to my.Alltop

    Better Business Brand

  • Stories Behind the Slogans [Infographic]

    Robert Hacala
    17 Apr 2015 | 12:20 pm
    Have you ever wondered where slogans from the big brands came from? Check out the stories behind some of the most famous slogans out there. This infographic features Nike, Apple, and more. It also includes the success rates, reasons for success, and other interesting facts for each slogan. "Slogans don't become famous overnight — it can take months, if not years, before they gain mass appeal."
  • How to Create a Killer Logo [Infographic]

    Robert Hacala
    29 Mar 2015 | 11:05 am
    A logo is often the first step to developing your company's visual identity, so it's important to get it right. Find out how to make a lasting impression on potential customers with your logo design.
  • Building an Icon [Infographic]

    Robert Hacala
    31 Jan 2015 | 10:22 am
    Whether in print, on TV, over the radio or through the Internet, the best advertising campaigns introduce characters that eventually become synonymous with their brands. Let's take a look at a few ad icons that have stood the test of time, along with some infamous ones.
  • Business Cards: Here’s What You Need to Know! [Infographic]

    Robert Hacala
    27 Jan 2015 | 8:04 am
    Business cards are part and parcel of the business world. As business becomes more and more global, so too does the necessity to have an awareness of business card etiquette around the world.
  • Five Tips for Creating an Effective Trade Show Display

    Robert Hacala
    15 Jan 2015 | 9:34 am
    It goes without saying that trade shows can provide a competitive edge for your business brand. Trade shows offer companies a platform to showcase their products or services. With so many different trade show displays at each event, it can be very easy for your organization to become nothing more than a vague memory. That’s why careful planning and attention to detail are necessary. Image Credit: Kprateek88 / CC
 
  • add this feed to my.Alltop

    Blade Creative Branding | Blog | Marketing, Design, Trends

  • Opinion: CBC’s q Rebrand, Worst Ever?

    Dave Sparrow
    16 Apr 2015 | 9:37 am
    Is CBC’s ‘q’ the most recent New Coke? Show’s are not defined by their titles. Content is king. Personalities hold & build audiences. Eventually great shows rise out of a cosmic meld of content, celebrity and name. The failure of CBC Radio 1 to see that the morning interview/music show ‘Q’ will forever be tied […]
  • CBC rebrands Q as q

    Wayne S. Roberts
    16 Apr 2015 | 7:27 am
    The CBC has announced that they will be rebranding Q when it returns to the airwaves with new host, Shad (Shadrach Kabango). With massive attention from the media and the public, this rebrand has not gone unnoticed, even without any new creative available at this time. In his article posts Wednesday morning, the Toronto Star’s […]
  • Cleveland Browns Fumble 2015 Rebrand (Jersey Reveal Update)

    Joshua Murray
    15 Apr 2015 | 7:00 am
    On Tuesday the Cleveland Browns unveiled their newly updated jerseys for the upcoming 2015-16 season. So far the reaction to the new look uniforms seems to be split, but mostly positive, which is a contrast to the response to the rebranding that was released in February of this year. The new Browns jerseys now own the […]
  • NBA Roster Move: Coke Out, Pepsi In

    Joshua Murray
    14 Apr 2015 | 10:57 am
    After nearly 30 years the NBA has cut Coke and will bring in Pepsi as their newest high priced free agent. On Monday, a new multi-year deal was announced that will see Pepsico take over the “official” sponsorship that Coca-Cola had held since 1986. The deal will see an end to the visible push that […]
  • Adsposure: Crafting Advertisements (Video feat. Wayne Roberts)

    Blade Brain Trust
    10 Apr 2015 | 1:17 pm
    Blade CCO, Wayne S Roberts, recently sat down with Ryerson University Design and Marketing student Oana Cazan to be part of her Adsposure: Crafting Advertisements documentary project. via Oana, Adsposure: Crafting Advertisements is a documentary exploring creative advertising. It questions why they became iconic, and uncovers the ways in which advertisements reflect current societies by […]
  • add this feed to my.Alltop

    BRANDInsider.tv - Strategies. Insight. Perspective.

  • 2016 Honda HR-V, an inside look. It’s official… small is in!

    biadmin
    13 Apr 2015 | 11:55 am
    OVERVIEW • All new vehicle in Honda lineup • 1.8-liter four-cylinder engine / 138 hp & 127 p/ft of torque • Rear seatbacks fold down yielding an impressive 59 cu/ft of cargo space • 10 inches shorter than CR-V • Three trim levels offered w/ rearview camera, Bluetooth phone connectivity & Pandora Internet radio • Safety features include antilock brakes, stability and traction control. EX models come with Honda’s LaneWatch blind-spot warning system • Available Spring 2015 Here are some highlights from Edmunds.com review: The HR-V will be built on an enlarged version…
  • 2015 HYUNDAI TUCSON FUEL CELL VEHICLE

    biadmin
    16 Dec 2014 | 4:39 pm
    OVERVIEW Hyundai will offer the new Tucson Fuel Cell Hydroden-Powered Elecrtric Vehicle To So Cal Customers First New Tucson Fuel Cell Engine Named to Ward’s 10 Best Engines List Hyundais Tucson Fuel Cell NameD Finalist for 2015 Green suv of the year   Lease for $499 Per Month Hyundai today announced plans to offer its next-generation Tucson Fuel Cell vehicle for the U.S. market for just $499 per month lease, including unlimited free hydrogen refueling and At Your Service Valet Maintenance at no extra cost. For the first time, retail consumers will be able to put a mass-produced,…
  • 2016 Kia Sorento Overview

    biadmin
    16 Dec 2014 | 4:36 pm
    Overview ·         Beautifully Redesigned CUV is Packed with Premium Materials and Amenities ·         Offers More Headroom and Legroom in All Three Rows ·         Capable Enough to Handle any Adventure-Seeker’s Lifestyle ·         With a new 2.0-liter turbocharged engine option as well as a stronger body structure, longer wheelbase and dynamic driving improvements, ·         Sorento delivers a premium utility experience ·         Kia’s popular U.S.-built* Sorento is the first CUV to offer Clari-FiTM1 digital music reconstruction…
  • Lexus LF-C2 Concept Dazzles in LA With World Premiere of 2+2 Roadster

    biadmin
    8 Dec 2014 | 8:36 pm
    Open Air Luxury GT Concept Explores The Lexus Brand’s Design Themes  The Lexus LF-C2 concept made its global debut at the 2014 Los Angeles Auto Show. The LF-C2 concept is a design study in the form of a 2+2 roadster and explores key styling themes involved in the Lexus brand’s future, bolder styling direction. The LF-C2 is also a luxury Grand Touring concept inspired by the brand’s passion for driving. “The LF-C2 concept shows what’s in store for our brand’s future design direction,” said Jeff Bracken, Lexus group vice president and general manager. “This concept shows…
  • Lexus Shatters Limits with First-Ever 2015 RC F Performance Coupe

    biadmin
    8 Dec 2014 | 7:49 pm
    Car enthusiasts were in awe when they visited the Lexus exhibit and witnessed the exciting and highly-anticipated RC Coupe and RC F Performance Coupe at the  recent 2014 Los Angeles Auto Show. The all-new RC and RC F will make a bold statement and unleash an aggressive attitude with a low, long and sleek design. The RC swaggers with a striking exterior and is infused with a strong sports car aesthetic and pure Lexus luxury. The RC interior is strongly inspired by the LFA supercar and the RC F features racecar-inspired sculpted front seats and unique “F” line exclusive stitching on the…
  • add this feed to my.Alltop

    BRAND IDENTITY, REBRANDING AND PACKAGE DESIGN

  • How to Find Your Brand’s Untold Story: A Case Study

    davidbrier
    25 Mar 2015 | 6:43 pm
    “The one who follows the crowd will usually go no further than the crowd. The one who walks alone is likely to find himself in places no one has ever been before.” Albert Einstein Authenticity. It’s best when it’s real. When reorienting a brand and clarifying their core reason for being, companies are too often satisfied with a shallow exploration, settling on empty cliches when they should be seeking the real concept they’re sincere about and deeply committed to. The Slippery Part of Finding the Untold Story It’s because it’s so obvious to “everyone.” But when you dig a bit…
  • 10 Steps to Create a Killer Brand (from Instagram)

    davidbrier
    23 Mar 2015 | 1:46 pm
    OK, I was late to the party. I didn’t start an Instagram account until August if I remember correctly, maybe even as late as October. It is there I share all things branding, food, coffee and chocolate. I try to keep it inspired. Having attracted almost 6,000 followers in that time, what I post seems to resonate. Today was such a day. Today I uploaded these two gems that I felt I needed to share with you (in case we haven’t hooked up on Instagram just yet). Enjoy and if you haven’t checked it out, you’ll find things on my Instagram page that you’ll never find…
  • How a Global Brand Restores Its Culture in 3 Minutes

    davidbrier
    10 Mar 2015 | 12:15 pm
    It was an innocent email I received. The email stated they’d seen my “What is Innovation” post and video on Fast Company and needed something equally inspiring for their staff. The company? The global leader in luxury skincare: La Prairie from Zurich, Switzerland, with 14 affiliates and represented in more than 90 countries worldwide. As an intro for anyone not already familiar, La Prairie is regarded as the most exclusive, aspirational and innovative skincare brand (by its loyal global base of customers spanning the world). They are the undisputed leader in luxury skincare (products…
  • New Video Reveals the Magic of Branding in 2 Minutes

    davidbrier
    25 Feb 2015 | 8:31 pm
    For a subject like branding, I didn’t see this coming. I certainly didn’t see this going viral (though I secretly hoped it would, like anybody who buys a lottery ticket hopes their ticket is the winning one). Yet, in 23 days after being uploaded to YouTube, this video was: Featured on DesignTaxi (“Minimalist Video Offers Brilliant Answer To ‘What Is Branding?’ “) Featured on The Inspiration Featured on Adweek (“What Is Branding? This Thought-Provoking Video Tells You in Just 2 Minutes David Brier’s simple manifesto“) And numerous other blogs…
  • How I Saved a Client (and Their Brand) $4.5 million

    davidbrier
    8 Feb 2015 | 4:40 am
    In the last 10 days, one client approved and aired a very smart “Super Bowl” ad and got covered by Forbes and Huffington Post. Here’s what I learned along the way and the 3 very important branding lessons every brand should know. Here’s the play-by-play: It was Sunday night, one week before the Super Bowl. I’d read this year’s Super Bowl ads had hit an all-time high: $4.5 million for 30 seconds of air time. I looked at some way to tap into the incredible exposure afforded by the Big Game for a local client in the Midwest (in the grocery space). How to Outsmart…
 
  • add this feed to my.Alltop

    Landor Blog

  • Five fundamentals of great design: Story

    7 Apr 2015 | 9:49 am
    Effective packaging is a crucial part of the marketing mix for CPG brands, and it is only becoming more of one. Your package is one of the most fundamental aspects of your brand, second only to the product and product experience itself. So, if package design is so important, then it must be important to leverage the best design for your brand. But where do you start? As with all things, you start with the fundamentals. My first three posts focused on the importance of insight, perception, and ideas. All great design is insight based—great designers seek to know and understand for whom they…
  • Branding: What’s the story?

    26 Mar 2015 | 3:58 am
    Think. Creativity. Innovation. Storytelling. What do these four words have in common? Lots of things, really, but the answer I’m looking for is that they all four are buzzwords. Big time buzzwords that appeared— more or less in succession—to take one industry after another by storm. Buzzwords originate from concepts that have substance to them, and there are those who exercise the original concepts as intended. IBM can be credited with making Think a mantra of sorts. It was introduced there by Thomas J. Watson at CTR (Computing Tabulating Recording Company) in 1914, which became IBM and…
  • Nine trends in packaging

    23 Mar 2015 | 4:03 am
    1.  Brands as your best friends: Good-bye slogans and catchphrases. Whether it’s websites, tweets, or texts, brands will use straightforward dialogue infused with honesty and emotion.  2.  Packaging does the work for you: Active packaging lets you get your snack fix without lifting a finger. From self-heating cans to self-opening paper packs, packaging is becoming empowered. One of the most intriguing aspects of this technology is its ability to help those with limited mobility.   HotCan uses active packaging to provide a hot meal without a stove or microwave in only…
  • How can Middle Eastern brands go global?

    17 Mar 2015 | 3:40 am
    The economic picture in the Middle East is complicated; oil prices are falling and there is ongoing instability, and yet CEOs are among the most optimistic in the world, according to the Price Waterhouse Cooper’s 18th annual Global CEO Survey. So what’s going on? Well, this positive outlook is thanks to a widespread belief that the area will become an increasingly important hub for global trade. And this belief in the region’s potential bodes well for the success of Middle Eastern brands. However, this optimism may relate to potential rather than reality. According to the Brand Finance…
  • Brand consistency gives way to agility

    16 Mar 2015 | 5:22 am
    For years, brands focused on standardization and replication. Ultimately, global brands wanted to ensure that no matter whether in Seattle, Shanghai, or Sydney, the consumer received a consistent experience— and for years this approach worked. I myself remember exploring Guangzhou at the age of 20 and feeling huge relief when I saw McDonald’s golden arches. The iconic identity cut through the hustle and bustle of the streets, and literally created order where there was chaos. I knew that a familiar refuge was at hand with air conditioning, safe drinking water, a bathroom, and a Big Mac.
  • add this feed to my.Alltop

    TRAY Creative: Seattle marketing, branding, web design

  • Weekly Roundup: International food, Capitol Hill Block Party, and more

    Martha Tesema
    3 Apr 2015 | 3:01 pm
    In case the flowers on trees and the sun in the sky hadn’t given it away to you yet–we’re well into spring. Seattleites are beginning to emerge from their holes; soon enough the parks will be filled with hipsters and their dogs. Here are some events we’re looking forward to now that the weather is above average: ByDesign 2015 “Seattle is in the midst of a design renaissance,” they say. Northwest Film Forum’s annual architecture and design film festival, ByDesign, will include “Less is More,” a panel discussion with a variety of Northwest creatives, discussing…
  • TRAY Launches New Micro-Site for Bellingham Public Schools

    Kellee Bryan
    30 Mar 2015 | 10:35 am
    Bellingham Public Schools (BPS) wanted their district’s strategic plan­–“The Bellingham Promise”–to be more than a static document guiding their progress forward. They envisioned a living and breathing initiative­ and wanted an engaging way to share The Promise with the greater school community. We created a highly visual storytelling site as a platform to bring The Bellingham Promise to life, giving visitors a virtual window through which to watch The Promise’s key strategies in action and outcomes unfold. The site is highly filterable, providing visitors many ways to consume…
  • Four Brands That are Nailing Self-deprecating Humor in Advertising

    Kellee Bryan
    18 Mar 2015 | 11:05 am
    Authenticity is key in the quest to build relationships and brand loyalty with customers. This is especially true in reaching millennials, a market that is both notoriously anti-advertising and prone to developing strong relationships with the brands that manage to resonate with them. Brands need to be more personable, more relatable, more human. There’s not much that’s more human than a good, old-fashioned misstep (to err is human, after all), and we think these brands have done a great job of using a little self-deprecating humor to make themselves more relatable and to endear…
  • Branding in a Budding Market: Recreational Marijuana

    Kellee Bryan
    10 Feb 2015 | 2:19 pm
    Washington is one of just a few states at the forefront of an historical new industry: legal recreational marijuana. And, as predicted, the industry is proving to be a lucrative one, with demand surpassing expectations and impressive sales coming out of both Washington and Colorado since legalization. (Colorado’s 59 licensed dispensaries generated over $14 million in sales in the first month. In Washington, growers have yet to produce enough product to come close to meeting demand; the first store to open in Seattle sold out within hours.) With the recent legalization of recreational…
  • Weekly Roundup: LUCID, TEDxRainer and more

    Martha Tesema
    21 Nov 2014 | 12:10 pm
    The cold is finally settling down in the city, and our basking in constant, chilly November sunshine is but a memory. With holiday lights going up and boozy drinks getting warmer, it feels like time for another weekly roundup. Here are some fun thing going on around the city and other local tidbits of interest. #LUCID2191 Our friends LUCID, a U-District lounge dedicated to supporting local arts and music (while serving up craft cocktails) needs your support! This community-focused homey hangout is looking to hire on a critical position of Executive Arts Facilitator. With your donations to…
  • add this feed to my.Alltop

    places | brands

  • The important matter of Britain’s markets

    Samantha North
    16 Apr 2015 | 5:16 am
    photo credit: untitled via photopin (license)   I remember the local market very well. It was an important part of my early life growing up in rural Devon. It took place every Saturday in the nearest big town, a gloriously messy mingling of delicious smells, bizarre yet useful items and intriguing homegrown veggies.  To quote VisitBritain, markets are ‘unique, quirky, unusual, and always a bargain.’  However, in recent years Britain’s town centres have started to suffer from loss of interest as a result of the current spate of out-of-town shopping malls. In both the…
  • Juggling place assets – Inward investment focus

    Samantha North
    12 Apr 2015 | 11:10 pm
    photo credit: Flying Karamazov Brothers via photopin (license) Here’s the latest guest post by Samantha North for our media partners City Nation Place… The recent survey on ‘The Evolution of Place Branding’ conducted by City Nation Place, discovered that people in charge of place brand strategy for their cities or countries had a recurring problem. They reported the difficulties often faced when trying to balance vastly different place assets into a consistent ‘umbrella’ brand strategy. To overcome this issue, a core message was needed that would be equally…
  • Mayors on the radio: Citizen engagement in Amman

    Samantha North
    31 Mar 2015 | 10:09 pm
    Akel Biltaji (right), watching a community musical event in Amman. Community engagement is one of our hot topics here on PlacesBrands. Last week, Samantha North travelled to Amman to meet the city mayor and talk about his unusual approach to governing Jordan’s capital city.  Last week in Jordan, the mayor of Amman, Akel Biltaji, invited me to join the audience of his live radio show. In this twice-weekly event, Biltaji spends two hours fielding questions from members of the Amman public. Questions range from constructive and praising to just plain angry. No matter what kind of…
  • Does place branding need a rebrand? Part 3

    Samantha North
    12 Mar 2015 | 3:15 am
    photo credit: Why via photopin (license) In our final instalment of this mini-series, Malcolm Allan of PlaceMatters shares his thoughts on how to solve the misunderstanding by placing greater emphasis on strategy, competitive advantage and the importance of a common narrative. He also points out that discounting the value of PR and advertising agencies is unwise, as they can and do play a valuable role in a place branding process, although they cannot replace the need for good strategy.  By Malcolm Allan I’ve got sympathy with the phrase coined and used by Simon Anholt to describe the…
  • Simply Saxony: A brand campaign in action

    Samantha North
    27 Feb 2015 | 12:55 am
      Today we’re in Saxony, Germany, talking to Kerstin Steglich and Christof Biggeleben from branding agency Ketchum. Our goal is to delve further into the details of their brand campaign for the region. How did they make sure the Saxony campaign was people-focused? How did they address the needs of all the stakeholders? In what way was storytelling integrated into the campaign? We ask, they answer.  PlacesBrands: How did you define the ‘unique selling point’ of Saxony?  Kerstin Steglich: For the Simply Saxony campaign we didn’t focus on a single highlight, particular…
 
  • add this feed to my.Alltop

    Denise Lee Yohn

  • brand book bites from procrastinate on purpose

    Denise Lee Yohn
    13 Apr 2015 | 10:18 pm
    the book:  Procrastinate On Purpose — 5 Permissions to Multiply Your Time – an important read for anyone who wants to identify and focus on what’s most important. the brains:  This is the second book from speaker, consultant, and “self discipline strategist” Rory Vaden.  His first book, Take the Stairs, was a New York Times bestseller. Listen to my conversation with Rory to learn: how to reclaim the lost art of deciding that now is not the right time what are “unexpected change costs” and how you can avoid them how your in box is really just a way…
  • what is the purpose of business?

    Denise Lee Yohn
    6 Apr 2015 | 10:03 pm
    The recent “Race Together” initiative from Starbucks — and the criticism it generated — requires us to reflect on the purpose of business. Howard Schultz explained Race Together, saying its objective was “to stimulate conversation, empathy and compassion toward one another, and then to broaden that dialogue beyond just our Starbucks family to the greater American public by using our scale for good” (emphasis mine)  Inherent in his explanation is the belief that his company can be used for the common good. Although some critics questioned the sincerity of…
  • don’t try to build a great brand without this

    Denise Lee Yohn
    1 Apr 2015 | 10:00 pm
    In my experience working with some of the world’s greatest brands, I’ve discovered the single most important requirement for building a great brand: ownership of brand-building by executives at the highest level of the organization. More than big marketing budgets, more than breakthrough creative ideas, more than strong sales capability — if you want a great brand, your organization’s leaders must explicitly decide, articulate, and adopt your brand as the driver of every aspect of your business. Brand-building can’t be delegated to the marketing department or…
  • ICYMI: starbucks’s #racetogether, retail catalogs, republican party brand & more

    Denise Lee Yohn
    30 Mar 2015 | 10:27 pm
    In Case You Missed It — Here’s a round-up of my most popular content from this month, March 2015: CNBC Closing Bell interview: Starbucks’ ‘Race Together’ Campaign Goes Cold — Bill Griffith interviews me.           Forbes column: What You Can Learn About Customer Experience From Sharing Economy Companies — Easy, effective, and emotionally engaging experiences seem indigenous to the sharing economy.         CBS This Morning segment: Retail Catalogs Make a Comeback in Digital Age — I explain…
  • brand experience brief: sport chalet

    Denise Lee Yohn
    23 Mar 2015 | 10:33 pm
    Welcome to my newest Brand Experience Brief, a video audit and analysis of a new or interesting retail or restaurant concept.  Today you can take a look at Sport Chalet flagship store located in the Fig@7th shopping center in downtown Los Angeles, CA.  As you will see, the concept and design of the store is quite compelling but the execution on the brand’s positioning “The Experts” fall short due to a lack of service, curated experience, and expert content. DLYohn Brand Experience Brief: Sport Chalet from Denise Lee Yohn on Vimeo. Got a concept you’d like me to…
  • add this feed to my.Alltop

    Siegel+Gale

  • SAG-AFTRA creating an identity after a historic merger: Reflections from our design director Mei Wing Chan

    Siegel Gale
    17 Apr 2015 | 12:22 pm
    SAG-AFTRA was formed in 2012 by uniting two of America’s great labor unions – Screen Actors Guild and the American Federation of Television and Radio Artists – becoming the world’s most influential and recognized union for actors, broadcasters, and recording artists. Siegel+Gale partnered with SAG-AFTRA to create a brand identity to accurately and freshly represent the impact of this historic merger. The new brand story– SAG-AFTRA empowers and protect entertainment and media artists to enrich people’s lives – expresses the union’s commitment to empower its diverse and growing…
  • Humana receives the ClearMark Award of Distinction (client)

    Jessica Kirk
    17 Apr 2015 | 7:40 am
    Siegel+Gale congratulates our client Humana, on its 2015 ClearMark Award of Distinction for their new Humana Member Guide, Let’s get started. The post Humana receives the ClearMark Award of Distinction (client) appeared first on Siegel+Gale.
  • Simplicity, the Ultimate Accelerator at TEDxNavesink

    Molly Muldoon
    16 Apr 2015 | 12:44 pm
    On Saturday, our co-CEO and chief strategy officer, David Srere, delivered a talk on The Real Reason Simple is Smart at TEDxNavesink, in Monmouth University, Long Branch, New Jersey. The post Simplicity, the Ultimate Accelerator at TEDxNavesink appeared first on Siegel+Gale.
  • Simplifiers: Jefferson Hayman

    Siegel Gale
    16 Apr 2015 | 7:26 am
    This week on Simplifiers, we sit down with Jefferson Hayman, a photographer who's work is defined by simplicity, and we talk to him about creation, how a more complex composition is not always the better composition, and why there's no substitute for hard work. The post Simplifiers: Jefferson Hayman appeared first on Siegel+Gale.
  • #WBW: How Siegel+Gale helped simplify the process of paying taxes

    Siegel Gale
    15 Apr 2015 | 1:09 pm
    For Way Back Wednesday, we look at our historic brand simplification work with the Internal Revenue Service, an engagement that's more than 30 years. The post #WBW: How Siegel+Gale helped simplify the process of paying taxes appeared first on Siegel+Gale.
  • add this feed to my.Alltop

    Marketing Mojo for Small Business

  • 7 Productivity Tools For The Natural Procrastinator

    Guest Expert
    17 Apr 2015 | 7:48 am
    Running a small business can be a difficult job. The responsibilities can be daunting, and the tasks can quickly pile up. Running a micro-business can be even tougher. Similar tasks are placed on fewer people, and your to-do list can get crowded in a hurry. Compounding the challenge is the fact that many people simply procrastinate their duties. After all, why do something now when there will be time for it later? There’s no clear reason why some people tend to procrastinate. Research suggests that procrastination might actually be a factor of genetics, something that’s been passed down…
  • Keep Up with the Trends: Top 14 Websites for the Busy Small Business Owner

    Deanna Zaucha
    15 Apr 2015 | 12:12 pm
    Scanning thousands of websites to try and understand daily industry trends is not how a busy small business owner or entrepreneur should be spending their time. That’s why we gathered the top 14 sites with the best coverage of news and trends to minimize your search time and assist in your imminent success. 1. TechCrunch Follow every company, from startup to NASDAQ-100, and all of the technology and innovations they share with the world. It is a great place to form new ideas and be inspired by like-minded individuals. 2. Business Insider Read articles on pressing topics affecting the…
  • Don’t Have The Funds to Cover Your Tax Bill? Here are 5 Trusted Tips

    Guest Expert
    13 Apr 2015 | 7:59 am
    This guest post is provided by Kabbage, Inc. There’s a reason people put “taxes” next to “death” on the list of things we can’t avoid. No matter how much you wish to change or avoid tax season, the government will want its piece of what you’ve earned every year, without fail. It’s the law of the land – one sometimes-hefty price of doing business. But, what if you don’t have the money to pay off your tax bill by the due date? We’ve gathered five trusted ways to ensure you pay your taxes in time. First Things First Even if you can’t pay any of what you owe, file your…
  • 16 Essential Tools for Your Social Media Marketing Toolkit

    Alex
    10 Apr 2015 | 11:00 am
    Social Media Marketing can be a challenging (and very time consuming) job.  Between finding sharable content, writing high quality blog posts, engaging with your followers, and scheduling posts on all major social platforms, you could drive yourself crazy! That’s why we’ve put together a list of 16 social media marketing tools that will keep you sane AND reduce the amount of time you spend managing a successful social media presence for yourself or your clients. Enjoy! FIND VIRAL AND SHARABLE CONTENT 1. BuzzSumo In a simple Google-like search, you can find viral content to share with…
  • 10 Benefits of Digital Marketing for Small Business [INFOGRAPHIC]

    Deanna Zaucha
    8 Apr 2015 | 9:10 am
    We have done our homework on the topic of digital marketing. We surveyed 2,200 small business owners in the United States, and found that 63% are currently using digital products as part of their overall marketing strategy. We have shared how to integrate digital coupons, videos, and even GIFs into your marketing campaigns. Yet no matter the amount of digital articles we have written, we are still finding ourselves wanting to demonstrate the pertinence of businesses going digital. But you don’t have to take our word for it – check out this great infographic from Red Website…
 
  • add this feed to my.Alltop

    Jill Celeste - Marketing Coach

  • 3 Ways To Grow Your Email List Through Partnerships

    Jill Celeste
    8 Apr 2015 | 8:36 am
    Having an email list full of your ideal customers is an essential part of growing your business. That’s because email marketing is one of the most effective and easiest ways to sell your products and services.  In a September 2014 survey by Ascend2, 54% of marketers surveyed indicated that email marketing delivered the most return […]
  • How To Handle Social Media Complaints

    Jill Celeste
    1 Apr 2015 | 11:58 am
    While we all would love to think we can satisfy every customer in the world, the brutal reality of owning a business is that someone is bound to be unhappy with your product or service. And many times, these unhappy customers will voice their complaints on social media. Getting a social media complaint can trigger […]
  • 4 Ways To Constantly Hatch New Social Media Content

    Jill Celeste
    25 Mar 2015 | 9:58 am
    Do you ever experience “social media post block”? Similar to writer’s block, this is when you’re not sure what to post on your social media accounts. It happens to most entrepreneurs! The best way to get past this block is to have processes in place that will constantly keep your “information well” full. Here are […]
  • Don’t Worry About Your Competitors

    Jill Celeste
    18 Mar 2015 | 8:04 am
    Coke versus Pepsi, McDonalds versus Burger King, Ford versus Chevrolet – is it any wonder that entrepreneurs are constantly worried about their competitors? One look at the big brands and you’d think that’s the right approach. I want to challenge you to change your mindset about your competitors. Are you ready? The world needs your […]
  • How To Be The Director of Marketing For Your Business

    Jill Celeste
    11 Mar 2015 | 9:57 am
    Do you own a business? Do you have a full staff to help you, including a director of marketing? No? Then this blog post is for you. Dear entrepreneur, repeat after me: You are the director of marketing for your business. It’s one of the many hats you wear, undoubtedly, but I believe it’s the […]
  • add this feed to my.Alltop

    Once a Day Marketing

  • Branding the New Mexico Hospitality Association

    James Glover
    14 Apr 2015 | 4:53 am
    The New Mexico Hospitality Association Logo Listen to our featured Ask Those Branding Guys™ radio show podcast: The New Mexico Hospitality Association Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys™,we discussed branding and marketing of a new association. Joining us on the show was Jen Schroer CEO of the New Mexico Hospitality Association. The NM Hospitality Association is a new organization recently formed upon the merger of the Tourism Association of New Mexico and the New Mexico Lodging Association. The mission of the…
  • Enhance Your Brand with Great Design

    James Glover
    13 Apr 2015 | 6:04 am
    Once a Day Marketing Logo, Easily Scalable Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are discussing how important it is that customer encounters with your brand are visually appealing, send the message you want to convey and provide instant recognition of the brand. Visual cues about your company and brand are essential for customers to understand your message. The design process begins with the graphic artist understanding what the client’s brand is all about and translating that into great visuals that have an emotional impact. A company’s logo…
  • Branding An Emerging Publishing Company

    James Glover
    7 Apr 2015 | 5:58 am
    Upland Avenue Publishing, Targeting the Urban Sophisticate Listen to our featured Ask Those Branding Guys™ radio show podcast: Upland Avenue Publishing Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys™, we discussed branding and marketing of a new self-publishing company. Joining us on the show was April Sheris of Upland Avenue Publishing based in Santa Fe New Mexico. Upland Avenue Publishing was created as a haven for aspiring authors to learn as well as publish their manuscript. Upland Avenue has focused on many genres…
  • Brand Building Using Google

    James Glover
    6 Apr 2015 | 5:44 am
    Google Logo Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are discussing how to brand your business using Google. Google is a powerful resource for building a brand. Key elements of using Google to build your brand include leveraging its power as more than just a search engine. Google is a tool to get your marketing message to your target audience. Google owns YouTube, the online video site as well as Google+ social media venture. Google+ integrates social media with search marketing to assist companies in developing their online presence. An additional…
  • Branding La Fonda on the Plaza Hotel

    James Glover
    1 Apr 2015 | 6:53 am
    La Fonda on the Plaza, Santa Fe, New Mexico Listen to our featured Ask Those Branding Guys™ radio show podcast: La Fonda on the Plaza Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys™, we discussed branding and marketing of a historic Santa Fe hotel. Joining us on the show were Jenny Kimball, Owner/CEO and Jayne Weiske, Director of Marketing for the La Fonda on the Plaza hotel. La Fonda has been operating for 93 years and is the oldest hotel site in the country. The name, La Fonda on the Plaza, specifies the unique…
  • add this feed to my.Alltop

    Brand Failure

  • What customers expect from your Call Center

    Adam Williams
    2 Apr 2015 | 7:54 am
    This week’s post is a guest article from Meghan Greene of The Marketing Zen & Kova Corp. Learn more about her and her company at the end of the post. Your call center is the hub of your customer service operation, and to best appease your customers, you need to meet their expectations. In this technology driven decade, consumers have grown accustomed to getting results instantaneously. As a result, they place an extremely high value on their time. This attitude includes demanding fast, diligent and effective problem resolution when contacting your call center. In order to run a…
  • Are you setup to do digital marketing that drives sales in 2015?

    Adam Williams
    4 Feb 2015 | 8:20 am
    This week’s post is a guest article from Shawn Butler of Leadgenix. Learn more about him and his agency at the bottom of the post. Enjoy! In July of 2013, the American Marketing Association defined marketing as: “The activity for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.” That definition puts a lot of focus on the creating awareness part of your marketing and communication, but more and more, businesses today are focusing their marketing efforts on driving new customer sales. For most…
  • 10 Crucial questions to guide you in creating a successful app

    Adam Williams
    28 Jan 2015 | 9:05 am
    This week’s post is a guest article from Jared Johnson of Ultera Digital. Learn more about him and his agency at the end of the post. Mobile apps continue to be an essential part of the digital marketing ecosystem in 2015, but that doesn’t mean it’s easy to create them successfully. Thankfully, we are long past the days of marketers everywhere clamoring, “I need an app!” without understanding how or why. Remember that, circa 2008? We have learned a lot about mobile behaviors since then. For instance, U.S. smartphone owners use an average of 24 non-native apps per month but spend…
  • Advice for Marketing a Non-profit

    Adam Williams
    7 Jan 2015 | 7:45 am
    This week’s post is a guest article from Leanne Howard Kenney. Read more about her at the end of the post. Enjoy! Everyone had the date circled on their calendar, be it a smart phone, paper organizer, 101 cutest cats of 2014 or one of those free Avon calendars with the flowers, cheap paper and two staples. You know the one of which I speak: where the staples don’t even squeeze together and one falls out by March so you lose April, September, May, August and June and July. But I digress. The date was circled — Saturday, June 14, 2014. The time reserved — 9 a.m. to 4:30 p.m. The…
  • How companies such as Groupon and Trulia watch and use your every move

    Adam Williams
    16 Dec 2014 | 9:39 pm
    Just like every other weekday, I opened up my personal email while riding the shuttle on the way home from work. Unlike every other day, I was met with quite a surprise from both Groupon and Trulia. It was as if both of them had decided in the last 24 hours to employ new retargeting technology on their websites and mobile apps. Before explaining what I saw in my inbox, I want to first describe how I had used their services. Casually browsing Groupon’s website I recently had a bad experience with a Groupon I had purchased for my wife; though, that’s a different story. After…
 
  • add this feed to my.Alltop

    Pixel Productions Inc.

  • 4 Great Cloud-Based Services for Graphic Designers

    Chris London
    8 Apr 2015 | 10:39 am
    There’s no shortage of cloud-based storage services for businesses and individuals. There are the perennial heavyweights such as Google Drive and iCloud, and then there are some lesser-known services that have found their own niche in the market. But which ones have come out on top as the best cloud-based services for graphic designers? Here is a list of some of the best. 1. Morpholio Morpholio is a different kind of cloud service. It doesn’t just share files through an online platform—it also allows you to view images in an aesthetically pleasing portfolio. You can invite users to…
  • How To Use PPC To Dominate Local Search

    Chris London
    2 Apr 2015 | 10:06 am
    Anybody in online marketing can tell you that Pay Per Click (PPC) can work for you, but unless you know how to use it to your advantage, and how to properly market using this method of advertising, you might wind up spending a lot more than you would like to. Far too often I see small business owners attempt Adwords, waste a few hundred bucks and quickly call it quits. Be honest, how many of you have made this statement, “I tried PPC… It cost me a fortune and I didn’t get any calls.”? PPC can be an effective and affordable means of advertising your business, but it is by no means…
  • Why Should I Use Amazon To Sell My Products Online?

    Chris London
    10 Mar 2015 | 8:20 am
    Why Should You Use Amazon To Sell Your Products Online?Online retailers seem to have a love hate relationship with Amazon; either embracing it as a sales tool or fearing it as a profit suck. I see many young online entrepreneurs fear Amazon for cutting into profit margins, and that attitude is fine if you have other solid sales channels in place. If you don’t; the truth is, Amazon can be a very helpful tool for fledgling sellers to build brand awareness and revenue.Trust is hugely important in online sales and the majority of new online retailer have established NONE. Equally important…
  • How to Design with User Experience in Mind

    Chris London
    4 Feb 2015 | 10:46 am
    There is a direct link between user experience, marketing goals and your web design. The type of web design that you choose will drive your consumer’s experience, and your design should make sense for your website’s purpose. User experience requires that an e-commerce site should not have the same functional design as a financial institution’s website, and a lifestyle blog should be far different from a clearinghouse portal. Here are a few different design functionalities: Credibility Design With the vast volume of information available on the web, users are rightfully…
  • Why Should I Consider PPC As Part Of My Marketing Strategy?

    Chris London
    29 Jan 2015 | 9:54 am
    No doubt, inbound marketing is the trending marketing term of late. Many small businesses know that they need and want to implement it, but often without a true understanding of what inbound marketing really is. The focus of inbound marketing is to bring customers in by providing information that they are looking for when they are looking for it. Because PPC, by definition, is paid advertising, many marketers choose to view it as part of a different family than inbound. By definition PPC also draws potential customers in by providing engaging and relevant content to viewers when they are…
  • add this feed to my.Alltop

    BP&O - Branding, Packaging and Opinion

  • Design Museum designed by Bond

    Richard Baird
    17 Apr 2015 | 2:12 am
    Opinion by Richard Baird. To coincide with the launch of Bond’s new website, BP&O takes a look back at the studio’s work for Designmuseo, a Finnish design museum, housed in a late 19th century building by architect Gustaf Nyström, and located on Helsinki’s Korkeavuorenkatu Street. The museum exhibits national and international work from the fields of fashion, industrial and graphic design, and, alongside its permanent exhibition of Finnish design from 1870 to the present, also hosts a variety of temporary exhibitions throughout the year. With the intention…
  • Masala Weltbeat Festival designed by Hardy Seiler

    Richard Baird
    16 Apr 2015 | 2:06 am
    Opinion by Richard Baird. Masala Weltbeat Festival is a celebration of contemporary and traditional world music that looks to arouse curiosity and develop interest in the many cultures of the world under the unifying presence of music. Masala takes place in venues and on stages in and around the German city of Hannover, hosts over 4,000 musicians from 90 countries and also runs workshops, dance classes, exhibitions, theatre performances, a world market and programmes designed for children and families. This June, Masala will celebrate its 20th year and feature a new visual identity…
  • Hardpop 7 Years designed by Face

    Richard Baird
    15 Apr 2015 | 1:52 am
    Opinion by Richard Baird. Hardpop is an electronic music venue located in the Mexican city of Juárez. It plays host to both international and national DJ’s and has been acknowledged twice by DJ Magazine as one of the best clubs in the world. Hardpop’s brand identity, a contemporary interpretation of military insignia, and a mix of conventional and unconventional typographic forms created by Face – a significant departure from its previous identity – draws its inspiration from an interior of classic and modern detail. To celebrate the venue’s seventh bithday, Face created a…
  • Markus Form designed by Lundgren+Lindqvist

    Richard Baird
    14 Apr 2015 | 1:17 am
    Opinion by Richard Baird. Markus Form is a contemporary furniture company, founded with the intention of revitalising Sweden’s furniture industry, and with an ambition to produce relevant, practical and easy to match designs that are durable and sustainable. The company’s furniture will also draw on a significant Swedish and Scandinavian design culture and heritage that unites ergonomics, functionality, craftsmanship and a good working knowledge of materials, whilst also being individualistic. Markus Form describe their philosophy as one that takes on greater challenges than…
  • Beanworks designed by Paul Belford Ltd

    Richard Baird
    13 Apr 2015 | 6:14 am
    Opinion by Richard Baird. Beanworks is a UK wholesale coffee roaster and supplier, coffee machine specialist and barista training school. It prepares its beans using a customised vintage Italian drum roasting machine that allow it to digitally monitor process, and produces a range of single and multi-origin coffee varieties. Although the roaster embraces contemporary artisanal coffee culture, when it comes to naming conventions it favours the utility of numbers, over a current preference for the quirky. This juxtaposition of artisanal practice and an element of wholesale utility makes…
  • add this feed to my.Alltop

    richardbaird.co.uk

  • Monogram Project: ON No.2

    Richard Baird
    16 Apr 2015 | 4:03 am
    Monogram Project No.8 Letter Combination: ON/Button Client: Ozinicole Industry: Fashion Year: 2015 Tweet This   |   Subscribe   |   More Monograms The post Monogram Project: ON No.2 appeared first on .
  • Books For Designers No.6

    Richard Baird
    15 Apr 2015 | 3:31 am
    Books for Designers No.6 – Recommended by Mike Sullivan Wilhelm Deffke: Pioneer of the Modern Logo The Graphic Work of Philippe Apeloig 100 Years of Swiss Graphic Design 30 Years of Swiss Typographic Discourse in the Typografische Monatsblatter: TM RSI SGM 1960 – 90 Each week a designer or studio recommends four #booksfordesigners. These are an affordable mix of reference, design theory and practical guides that cover graphic design and related disciplines. Today’s collection was chosen by Mike Sullivan. Mike runs Mister, a studio that delivers design and branding services to…
  • On BP&O No.71

    Richard Baird
    14 Apr 2015 | 2:54 am
    Reviewed on BP&O No.71 Decontoured by Bunch Room Essentials by Collins Husle & Rose by Post The Promontory by Dan Blackman Last week on BP&O I reviewed Bunch’s brand identity for luxury fashion label Decontoured, Collin’s packaging treatment for Target’s modernistic furniture range Room Essentials, Post’s work for furniture and lifestyle retailer Husler & Rose, and Dan Blackman’s logotype, menu’s and stationery for Chicago restaurant the Promontory. Tweet This   |   Subscribe   |   More from BP&O The post On BP&O No.71 appeared…
  • Articles For Designers No.32

    Richard Baird
    13 Apr 2015 | 3:26 am
    Articles for Designers No.32 The Art of Branding in China Type Plus: TwoPoints Interview Designing the Long Form Read with Hoftstede The Designer’s Guide To Pricing Sharon Thiruchelvam looks at the art of branding in China for Forbes, Creative Review interviews design studio TwoPoints.net, Desktop asks Hofstede about their approach to long form content on the web, and Design Survival draws together advice from a variety of established designers to help new designers price projects. Tweet This   |   Subscribe   |   More Picks The post Articles For Designers No.32 appeared…
  • Monogram Project: LW

    Richard Baird
    10 Apr 2015 | 4:52 am
    Monogram Project No.7 Letter Combination: LW Client: LW Roofing Services Industry: Construction Country: Australia Year: 2014 Tweet This   |   Subscribe   |   More Monograms The post Monogram Project: LW appeared first on .
 
  • add this feed to my.Alltop

    Macali Communications | Macali Communications

  • What 4 Things Drive PR Success?

    Kevin Donnellon
    16 Apr 2015 | 6:12 am
    I don’t know but “it” is not working. How can you help me? Get that issue or question often? I face them daily and usually many times daily. Frankly, I will take them every minute if it means I am on the path to really helping someone. My best answers are really a few questions starting with — can you maybe tell me more about “it”, how long “has it not been working” and how and when do you know “it is not working”? Many smart, simpler and provocative questions follow and somehow or another, the “it that is not working”…
  • Jordan Speith — Brand Ambassador Master In 9 Ways

    Kevin Donnellon
    14 Apr 2015 | 10:40 am
    Jordan Speith is an exceptional golfer and brand ambassador for golf, Under Armour and most important himself. Here are nine of his masterful character attributes that make him such a strong and appealing ambassador: 1. Humble – this is such an endearing quality in him and so valuable when you reach the top. 2. Confident — he is comfortable in his own skin and will represent himself anywhere from the locker room to the CEOs office. 3. Respectful – of his peers and legends of the game. They all appreciate him that’s why the previous Masters’ Champ and legend Ray Floyd…
  • 4 Surprises In Social Media Report

    Kevin Donnellon
    9 Apr 2015 | 5:58 am
    As you know, I always appreciate the Social Media Marketing Report by Social Media Examiner, Michael Stelzner’s online site. The sixth annual study surveyed almost 3,000 marketers to understand their use of social media in growing and promoting their businesses. Here’s a brief overview of its 2014 primary findings. I have organized them by those that surprised me or what I would have expected: What Surprised Most marketers aren’t sure their Facebook marketing is effective – only 34% of marketers (slightly more than one in three) think that their Facebook efforts are…
  • 6 Questions To Ask About Buyers’ Personas

    Kevin Donnellon
    7 Apr 2015 | 2:39 pm
    Last week a prospect and I were talking about understanding his brand’s buyer personas. I literally got a blank stare. Guess we needed some education on this valuable communications tool. So here are the six questions I am using to explain this: What is a buyer persona? A buyer persona is your interpretation of your ideal customer. It can be based on SEO, market research and other real data about your customers. It also can be made up based on your experience in selling over the last year or months. Seriously, if you are out in the field, you know your customer better than most other…
  • Cubs’ CEO Powers Up His Brand

    Kevin Donnellon
    2 Apr 2015 | 1:10 am
    I always like a surprise, especially when it comes with a gift. That’s how I felt when I heard Chicago Cubs owner Tom Ricketts speak at a recent City Club of Chicago lunch. Frankly, I was prepared to dislike him and even planned a gotcha question because I have despised his treatment of rooftop owners. He has challenged an agreement affecting their views of the ball park. Trust me, I have some concerns with rooftop owners’ complaints too. But I was pleasantly surprised about how effective Ricketts was as a spokesperson for the Cubs’ brand. Here are my thoughts on his strengths: Likeable…
  • add this feed to my.Alltop

    Edgar's Blog

  • Is Word of Mouth Enough to Grow Your Business?

    Ralitsa Golemanova
    27 Mar 2015 | 6:50 am
    Hey, fellow business owners turned storytellers. I know you’re busy running a business and doing its marketing, but I have a question to ponder on. Do you think that word of mouth is sufficient to lift you up? And no, I won’t be the crazy person to claim that word of mouth doesn’t help grow your small business. When your customers share the positive experience they have with your brand, it’s probably one of the most important factors for the success of your cafe, restaurant or craft shop. So it’s no accident that there is a Word of Mouth Marketing Association and that the cutesy…
  • Marketing Mythology: The ROI of Storytelling

    Ralitsa Golemanova
    17 Mar 2015 | 5:56 am
    Recently the guys at Fanfara asked us to share our thoughts on the ROI of storytelling. So this got me thinking, do people really need to measure everything? And I know the answer is yes. When you’re running a small business and you have to decide in what communication method to invest; when you’re handling your company’s marketing efforts and need to tell your boss how you’re progressing; when you’re living the hectic startup life and have five minutes for marketing… In all these cases, and many more, you just need a proof that storytelling works. So, if you’ve been wondering…
  • The Stages in the Brand Story and How People Relate to Them

    Ralitsa Golemanova
    11 Mar 2015 | 6:41 am
    When telling the story of brand storytelling, there is no better way to show its depths than splitting its atoms. That’s how we humans investigate new things. We rip them apart, see their insides, and then close them for further use, convinced of their usefulness. Blame it on curiosity! We’ve long discovered the internal logic of storytelling. After all, this communication plus survival mechanism has been with us for quite a while. The stages in a brand story are strongly archetypal, so it’s no wonder that they have such a powerful neurochemical and thus psychological effect on us. We…
  • Why the Core Brand Story Is a Permanent Asset for Your Business

    Ralitsa Golemanova
    6 Mar 2015 | 2:51 am
    Recently we’ve been wondering – and finding answers – to important storytelling questions. How to make love stay (between your brand and your customers), how to find the right people who’ll love your business, and how your brand story gives your marketing a purpose. But let’s consider another essential question. Why the core brand story is so important? Why your small business can make miracles with it? To give you a thorough example why the core story of your brand is something you need – and is there to stay, let me share a few thoughts here. Warning: involves an…
  • It’s All in the Story, Freelancers

    Ralitsa Golemanova
    4 Mar 2015 | 2:46 am
      Ahoy, friends. You know, a wise person once said that the universe is made of stories, not of atoms. Because whatever you do, you need a good story to go along with it. And the same goes for freelancers. The freedom-loving creatives have the perfect stories – they just need to tell them.
  • add this feed to my.Alltop

    AIMS Blog

  • Lose the Training Wheels & Ride Straight for a Great Client Experience

    13 Apr 2015 | 3:37 pm
    If, like me, you grew up before the days of balance bikes, you remember the sheer joy and elation felt when you finally graduated to a big girl/boy bike and the training wheels went into storage. You spent days or weeks practicing on the carpet or in the grass, so you had a soft place to land if you fell, then you took it to the streets.  At this point, you were still not alone for you had those all important training wheels, as well as the loving and patient hand of a parent jogging behind you shouting promises to never let go!  Once you succeeded in building this foundation of…
  • Conditional Inbound Marketing: Making If, Then Statements Work For You

    6 Apr 2015 | 3:30 pm
    Not a week goes by I don’t see both the good and bad in inbound marketing. We either work with, or have close relationships with, companies seeing remarkable results from their marketing. We also speak with companies that have a very bad view of marketing - and for good reason. Many of the frustrated companies are hoping for dramatic results, look at their activity and can’t understand why their results aren’t coming as planned. The problem most times, is their goals aren’t formally documented, and the activities are just that. There has to be a connection between your expected…
  • Start Blogging Today with 3 Helpful Tips for Success

    16 Mar 2015 | 2:26 pm
    Recently, I find myself having a very similar conversation with many of our clients surrounding the topic of blogs so I figured, what better place to discuss the how-to’s of blogging, than in a blog! The most common concern I hear is “what do I write about”, followed quickly by “I’m not a writer” and “what if nobody reads what I write”. I.  Picking Your Topic You are uniquely qualified to write a blog, because at the end of the day, other people may hold the same position, but nobody else has the exact same experiences you do.  This is where you start coming up with…
  • Is Email Marketing Still Relevant?

    9 Mar 2015 | 5:35 pm
    You're sitting there at your desk, head buried in the latest "to-do" from your task list, and you receive a marketing email with the subject line: "FREE MARKET STUDY AND INDUSTRY REPORT." Your eyes glaze over as you finish reading the Subject Line - and then: Click - Move to Trash.  You think to yourself, "is anyone still doing email marketing?" Obviously there are businesses out there emailing you - so yes - but it's so “spammy” and irrelevant. The more important question is “does anyone actually doing email correctly?”. The answer is yes,…
  • Pick Up The Poop on Your Website

    3 Feb 2015 | 7:51 am
    My neighborhood has those dog waste stations throughout. I don’t own a dog, but these seem to be handy stands. For about a month now, I’ve noticed one of those little black bags laying near the curb in one of my neighbor’s front yard. Every time I walk by with my family or go out for a run I see it. Week in and week out a bag of dog poop has been in their front yard. They are new to the neighborhood, so I have no idea if they own a dog or not. Regardless, I keep thinking, how could they not pick this up? It’s not overly gross or even that noticeable, but it’s still a plastic bag…
 
  • add this feed to my.Alltop

    adotcomdesign.com

  • Website Builder

    tony rehor
    16 Apr 2015 | 9:33 am
    Website Builder in Ottawa, IL. We design and build websites that drive customers to your business. We use all of the latest strategies to marketing your business website to your local community. In 2015 it is projected that over %80 of all search’s will be done on mobile devices. To compete in your marketplace you will be required to have a website and a mobile version of the site. On April 21st, 2015 Google will make a change to its search algorithm which will favor websites that are mobile responsive. This means that if you are on the first page today without an mobile website, you…
  • Google Local Search

    tony rehor
    14 Apr 2015 | 7:11 pm
    On April, 21, 2015 Google will make a dramatic change to it’s search algorithm and mobile websites. The simple explanation is, if your not mobile responsive your not on first page. We all know that mobile local search is a business’s best friend. With millions of potential customers using mobile devices to search for a product and if your not hip, your site will dip. We produce all of our mobile websites to be mobile friendly. If you depend on traffic to your business using the search engine giant Google, you better be mobile responsive by May or you are going to have a problem.
  • Why Hire Us?

    tony rehor
    9 Mar 2015 | 8:52 am
    Why should you hire us for your marketing strategy? The first and foremost reason is our commitment to the success of our clients. We push hard to grow your business by using proven digital marketing plans. The number one problem for small business is in this hurry up society the only effective way to be found is the Internet. We provide everything you need to succeed and we offer all at amazing prices. Our track record speaks for itself. We have a large portfolio of local Ottawa, IL clients that have seen great improvement in customer leads. We put you on the front page of Google for…
  • add this feed to my.Alltop

    Melbourne Brand Design, Brand Development

  • Brand Positiong Strategy for Effective Social Media Brand Voice Campaign

    liq bran
    13 Apr 2015 | 2:36 am
    Have you ever wondered how companies communicate with their audiences with varying trends. Especially in the written form! It is also key to the impression which every company makes. Brand positioning is a system or a process you can say, which helps in communication between your brand and customers. Major cities like Melbourne in Australia have a lot of business agencies and firms. To compete with them, you need a perfect brand strategy for your business. It will aid you for your brand awareness and brand establishment.Brand tone of voice is vital to expressing your brand…
  • Top 8 Tips from Brand Developers of Melbourne for Your Business

    liq bran
    10 Mar 2015 | 2:50 am
    The fabulous advantages of a usefully defined brand can bring the same as when folks fall in love with each other! The customers connect emotively with your brands because they share the same values and beliefs of your brand which ultimately leads to higher sales and better brand variation. It also brings you loyal customers.Below I am going to explain ten tips on how to effectively implement brandingfor your business.1. Begin by specifying your brand.Check properly the product or service your business offers, identify the space in the market it conquers and research the poignant and rational…
  • Salient points to achieve Brand Positioning

    liq bran
    25 Feb 2015 | 11:45 pm
    What is Brand Positioning?In simple words, brand positioning is the method of positioning your brand in the mind of your clients. Brand positioning is also referred to as a positioning plan, brand policy, or a brand positioning announcement.So how to develop your brand positioning, let’s have a glance on them. There are 8 steps to position your brand in the market which is given below:In order to build a position approach, you must first recognize the uniqueness of your brand and conclude what distinguishes you from your rivalry.8 Key Steps:1. Figure out how your brand is positioning itself…
  • Brand Design in Melbourne – A smart move for any organization

    liq bran
    1 Feb 2015 | 10:42 pm
    Every business needs to be famous in this competitive market otherwise the competitors will grab all the areas you want to cover. But there are some brand design agencies who can help out to acquire this kind of situation. When an owner of a business approaches you to establish a new brand identity for their product, service or event, things can look a little bit deterring. The brand design in Melbourne is really very incredible. The agencies apply all the skills they have to build up in your brand in a slightly different way. There are some expert tips which are applied by these brand design…
  • Boom Your Market Positioning Strategy by Asking 5 Questions To Yourself

    liq bran
    16 Jan 2015 | 11:43 pm
    Starting before each business, a proper strategy is quite essential. So what you need to be prepared while planning something? Ask your mind and relax! I will explain some questions and definitely their answers which you should ask yourself before planning your marketing positioning strategy.                                1. Who are your targeted audiences?It is the first and foremost question to ask your mind because without identifying proper audience your business will be just like bird without wings. So…
  • add this feed to my.Alltop

    World Branding Forum

  • Dove’s “Choose Beautiful” Campaign, Shot in Five Countries Across the Globe, Goes Viral

    WBF
    16 Apr 2015 | 7:38 am
    Dove’s new film inspiring women to reconsider the choices they make about their beauty gets more than 5.5 million views in less than 10 days A staggering 96% of women do not choose the word ‘beautiful’ to describe how they look. Dove believes feeling beautiful is a personal choice women should feel empowered to make for themselves, every day. Through a candid, eye-opening film shot in five countries across the globe, Dove launched the Choose Beautiful campaign last week to encourage women worldwide to reconsider the choices they make about their beauty and how those choices make…
  • PepsiCo Design opens its “Mix It Up” space for a week during Milan Design Week

    WBF
    15 Apr 2015 | 7:31 am
    PepsiCo Collaborates with Leading Global Design Talent for “Mixology 2.0″ Showcase PepsiCo Design opened its “Mix It Up” space for a week filled with design collaborations and exhibitions by leading talent during Milan Design Week, the design industry’s premiere international event. #PepsiCoDesign collaborated with Nicola Formichetti, Stefano Giovannoni, Italia Independent and Lapo Elkann, Kravitz Design Inc., Fabio Novembre, Alex Ott, Design Group Italia, Karim Rashid, and Vogue Talents to showcase an interactive and engaging exhibit creating pop culture by…
  • The World’s Love Affair with the TV May Be Coming to an End, Accenture Report Finds

    WBF
    14 Apr 2015 | 6:03 am
    Consumers prefer traditional content providers over new market entrants The television’s popularity as the go-to entertainment device may be ending, according to “Digital Video and the Connected Consumer,” a new research report from Accenture. The television was the only product category to see uniform, double-digit usage declines across different types of media worldwide among viewers of nearly all ages. It is rapidly being replaced as consumers turn to a combination of laptops, desktops, tablets and smartphones to view video content. The report, developed for communications, media and…
  • Reebok Signs New Partnership with JJ Watt; Celebrated with 5’1” Box Jump

    WBF
    13 Apr 2015 | 7:17 am
    Global fitness brand Reebok today announced a breakthrough partnership with JJ Watt. Arguably the hardest training athlete in sports today, Watt is the epitome of the brand’s “Be More Human” fully-integrated marketing campaign – a rally cry for people to push themselves out of their comfort zone to fulfil their human potential. JJ Watt has teamed up with Reebok to inspire and motivate people everywhere to reach their full potential through fitness. In celebration of his new partnership with Reebok, Watt marked the deal by releasing never-before-seen footage of him achieving a new 5’…
  • Orapup Packs Puppy Love in First 360-Degree Product Commercial

    WBF
    10 Apr 2015 | 6:11 am
    Tongue-In-Cheek Interactive Video Satirises Advertisers’ Over Reliance on Pets Orapup, the first tongue cleaner to beat bad dog breath, today unveiled the world’s first 360-degree commercial for a product — and it’s centred around a room full of puppies. Written, produced and “directed” by Molio, a new video marketing ad technology and branding company, the tongue-in-cheek video is hosted on Littlstar, the first global network and community exclusively for 360 degree, panoramic and VR video. “We’re excited to continue Orapup’s streak of creative videos with this…
 
  • add this feed to my.Alltop

    Branding Strategy Source

  • Understanding Your Consumer

    18 Apr 2015 | 3:38 am
    I am in the process of buying another sailboat. As I look at sailboats and ponder this decision, I realize how complicated it is to know what I want and why. How much do I want to spend? Can I afford a new boat? Will I pay cash for it or finance it? Do I want a boat that has been kept in salt water? How much will it cost to haul the boat from the place we buy it to the place we will sail it? Do I want a maintenance free boat? (There is no such thing.) How important are classic lines and the aesthetic appeal of the boat? (A lot.) How important is it to have the best looking boat in the harbor?
  • Profile of a Successful Brand Manager

    17 Apr 2015 | 8:00 am
    To be a successful brand manager today, one must possess these qualities:Strong interpersonal skillsGood listening skillsPolitical savvyInfluencing skillsLeadership skillsAn entrepreneurial spiritStrong analytical skills, including a basic understanding of statisticsAt least a basic understanding of marketing researchA basic understanding of financial principlesAn intuitive understanding of human motivationsStrong written and verbal communication skillsA love of lifelong learningSocial media proficiencyA strong work ethicCommon sense
  • Happy Shoppers

    15 Apr 2015 | 3:36 am
    Last night, I attended an RIT guest lecture delivered by Ben Disanti and Ken Hicks of Disanti Hicks + Partners out of Chicago. Their firm specializes in shopper marketing. It uses a variety of research methodologies to better understand consumers' reactions to different categories and brands within the shopping environment.One of their more interesting findings is that people who enter stores in a happy mood spend 10% more in those stores. This has implications for what occurs just prior to entering the store. Was parking a hassle? Did they just get splashed by a passing car in the…
  • Authentic Brands

    14 Apr 2015 | 2:06 pm
    In today's increasingly transparent world, brands must be authentic. People seek authenticity everywhere - in people and institutions and brands. Brands must be very careful to keep the promises that they make. And brands that claim a certain set of values must live up to those values. With global news coverage and the instantaneous nature of social media, no brand can get away with a lack of integrity for long. In 2000 BP rebranded itself as “bp: beyond petroleum” with a new bright yellow and green sunburst icon. BP supported this with a $200 million public relations advertising…
  • Key Considerations in Online Brand Building

    13 Apr 2015 | 12:10 pm
    When building brands online, content is king. If your brand is not associated with continuous stream of useful or entertaining content, it will be taken far less seriously.The online medium invites feedback and engagement. Build this into your brand’s online experience.Visuals (including videos) are becoming increasingly important to any online brand experience.An important benefit of the online medium is that it makes it possible for your brand’s messages to go viral. There are specific strategies and tools to help you initiate and accelerate this…
Log in