Branding

  • Most Topular Stories

  • The End Of The Unique Selling Proposition?

    Branding Strategy Insider
    Mark Di Somma
    29 Jul 2014 | 12:10 am
    When Rosser Reeves first proposed the Unique Selling Proposition many decades ago now, the world was a very different place. Products still had the potential to actually be different, advertising was largely confined to mainstream channels and brands were, for the most part, identifiers. But with the evolution of best-practice manufacturing, the fragmentation of channels and the increasing development of brands as monikers for consumer lifestyle, I can’t help wondering whether the USP is now redundant. Clearly I’m not the only person whose had thoughts along these lines. In a lengthy and…
  • We Asked Agencies to Share Their Oddest Decorations, and They Did Not Disappoint

    Adweek : Advertising & Branding
    29 Jul 2014 | 3:04 pm
    Not every marketing agency can be an architectural marvel, but they do all tend to have at least one oddly compelling bit of decor that reminds you you're not in a law office. Just for fun, we decided to ask our Twitter followers to share some of their favorite pieces of office decoration, and they did not disappoint. Below you'll find a recap of our favorites. Agency folks, what's your weirdest / most interesting piece of office decor? — Adweek (@Adweek) July 29, 2014 I love my Tetris lamp. @Adweek #gsandf pic.twitter.com/Txnn3Zxav5 — Liz Parker (@LizParkerWrites)…
  • Brand Keys To Redefining A Category

    Branding Strategy Insider
    Mark Di Somma
    25 Jul 2014 | 12:10 am
    Some things are too big to fight. If you’re planning to redefine a whole category for example, then, unless you’re already a market leader, plan on a big outlay and a long runway. You’re literally battling the millions others have already invested to define what it is, what it means, who it’s for, where it’s found, who the key brands are, what the products and services generally cost and so much more. If your brand’s competitive advantage is predicated on breaking one of those fundamentals, be very aware of the fight you’re buying: You’re battling the pigeonhole that your…
  • Rebranding 101: Is Your Firm Ready to Rebrand?

    Hinge Branding and Marketing Blog
    Stacy Picking
    29 Jul 2014 | 9:59 am
    There are plenty of reasons not to rebrand. It can be time consuming and expensive. It requires a strong vision and lots of decision-making. It involves employee buy-in and proper education to ensure everyone lands on the same page. But despite all of that, rebranding can be the best move for your firm to stay ahead of the competition. Why should your firm consider a rebrand? Your motives to rebrand will be unique to your firm, but here are a few common reasons why rebranding can be a good, tactical move for driving growth and profitability. Undergoing a rebrand lets your firm reexamine its…
  • The Top Luxury Brands to Watch in Social Media

    Luxury Branding and Marketing Blog for KODA
    Team KODA
    4 Jul 2014 | 12:48 pm
    One thing the smartest of luxury brands have in common is the effective use of social media. They know that success in this digital age requires social engagement. Many premium brands, however, have been slow to adopt assuming social’s accessibility would dilute their luxury image.  Others have not committed the resources necessary maintain a viable presence.    With 73% of online adults utilizing social media and an 18%-use increase expected this year, it is a platform of billions of users not to be overlooked. So, what premium brands are getting it right on social media? And what…
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    brandflakesforbreakfast

  • good things come in small packages

    Stephen Palinkas
    29 Jul 2014 | 5:25 am
    Like the latest from Nike and their new Free 5.0 shoes. They are the most flexible shoes ever and fit in this new tiny box. Great idea for lots of reasons, too bad the packaging is for a limited time only.
  • what a nice purple straw you have

    Stephen Palinkas
    29 Jul 2014 | 5:15 am
    The Coffee Bean & Tea Leaf is turning their iconic purple straw into the latest Instagram filter. Instagram is no stranger to brand campaigns, but this is a refreshing way to leverage brand’s product while creating something the platform is known for.
  • breakfast of champions

    Stephen Palinkas
    29 Jul 2014 | 5:00 am
    Who doesn’t love bacon? Nobody, that’s who. Reebok recognizes that too and has developed a Paleo diet bacon to promote at the 2014 CrossFit Games. They’re sending friendly pork packages to the athletes and will be on site in their Bacon Box food truck handing out even more bacon deliciousness.
  • simpson's wine now with hints of blue hair

    Cory
    24 Jul 2014 | 5:36 am
    The final piece of your Simpson's viewing party has been revealed. Forgo the beer and chips for a cheese plate and a glass of fine (maybe) wine as you view the timeless classic brought to you by Matt Groening. Unfortunately, this is only a concept. But that shouldn't keep you from having a drink of your choice.
  • youtube user vs. nbc... fight!

    Cory
    24 Jul 2014 | 5:26 am
    Youtube has brought about a new era of media. Over the years, content creators on Youtube have had to deal with a lot of legal issues around the idea of Fair Use and copyrighted content in an attempt to earn a few bucks. The great part about social media in all of it's forms is that everyone has a voice. And when a Youtube user feels like he is getting screwed over he gets to post a video about it, and then it makes the news.
 
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    Branding Strategy Insider

  • The End Of The Unique Selling Proposition?

    Mark Di Somma
    29 Jul 2014 | 12:10 am
    When Rosser Reeves first proposed the Unique Selling Proposition many decades ago now, the world was a very different place. Products still had the potential to actually be different, advertising was largely confined to mainstream channels and brands were, for the most part, identifiers. But with the evolution of best-practice manufacturing, the fragmentation of channels and the increasing development of brands as monikers for consumer lifestyle, I can’t help wondering whether the USP is now redundant. Clearly I’m not the only person whose had thoughts along these lines. In a lengthy and…
  • Why Brands Drive Financial And Business Results

    Brad VanAuken The Blake Project
    28 Jul 2014 | 12:10 am
    We are often asked about the impact of brands on financial, business performance and growth. Enough research has been conducted on this over time throughout the world that one could write and entire book on this subject. I will not do that here. But I will be a bit more detailed than I have in the past about this.  The bottom line is that strong brands have a very strong positive impact on financial and other business results. Following are data points on some of the ways in which this occurs. A recent Nielsen study demonstrated that strong brands command higher loyalty rates. Consider the…
  • Brand Keys To Redefining A Category

    Mark Di Somma
    25 Jul 2014 | 12:10 am
    Some things are too big to fight. If you’re planning to redefine a whole category for example, then, unless you’re already a market leader, plan on a big outlay and a long runway. You’re literally battling the millions others have already invested to define what it is, what it means, who it’s for, where it’s found, who the key brands are, what the products and services generally cost and so much more. If your brand’s competitive advantage is predicated on breaking one of those fundamentals, be very aware of the fight you’re buying: You’re battling the pigeonhole that your…
  • How To Identify And Capitalize On Brand Weakness

    Mark Di Somma
    24 Jul 2014 | 12:10 am
    Every brand has two vulnerabilities from an activity point of view: what it’s doing (because that makes its strategy more visible to its competitors) and what it’s not doing (because in failing to act, it generates opportunities for others to do so). Nothing startling there. But Derrick Daye mentioned something recently that I think we need to pay more attention to: the opportunities for “competitive intelligence” – understanding and responding to the underlying attitudes inside a rival brand and the implications of those dynamics competitively. Here’s three examples of things to…
  • Corporate Strategy Success Guide

    Mark Di Somma
    23 Jul 2014 | 12:10 am
    This fabulous article by Charles Roxburgh is a must read for every decision maker responsible for deciding the fate of a proposed strategy. It explores in fascinating detail how the brain tricks leaders into making “rational” decisions that are nothing of the sort. In fact, it reveals that all of us work to a set of biases that we must consciously resist. Roxburgh’s work is a sobering reminder that rogue decision making is alive and well. Much of what he describes in terms of European financial services is equally applicable to what happens in many other fields and markets. In…
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    Jonathan Salem Baskin

  • What’s the Best Way to Find an Ad Agency?

    Jonathan Salem Baskin
    29 Jul 2014 | 9:44 am
    Finding the right ad agency for your business is as much art as science, as no amount of data or brilliance will guarantee a successful campaign. But there are actionable steps you can follow to minimize your risk. Read the essay at Answers.com
  • Royal Engagement

    Jonathan Salem Baskin
    29 Jul 2014 | 5:28 am
    Today, a process ruled a person. Though Prince George has captured the headlines recently, Prince Charles remains first in line to the British throne in a succession scheme that dates back to his family’s ancestors in the early 18th century. He, like his son and newly-minted parent William, had one job to do that was even more important than becoming king one day: He had to produce an heir, preferably male, to continue the lineage. His journey was nowhere near as story-book as his son’s, as he seemed to defer to the well-established processes and rituals intended to scoot him…
  • DARPA Wants New Technology To Predict “Societal Unrest”

    Jonathan Salem Baskin
    28 Jul 2014 | 3:33 am
    The US Department of Defense is soliciting research proposals on ways to better predict social change, according to a story on Alex Jones’ Infowars.com, which quotes the RFP: “Essentially all human activities that can be measured, from mercantile to military, are being quantitatively re-examined in the context of this new, ‘big data,’ capability. Early demonstrations have produced remarkable insights into human activities and enabled quantitative decision making.” The story then goes on to recap the various proof points of the Pentagon’s interest in creating models that…
  • Crash Foreshadowed

    Jonathan Salem Baskin
    28 Jul 2014 | 3:25 am
    Today, an airplane crashed into a high-rise. It was just before 10 o’clock in the morning on this day in 1945, but the sky above Manhattan was dark due to a thick fog. Lieutenant Colonel William F. Smith was at the wheel of a Mitchell B-25, a medium bomber that had seen wide use during WWII (the war wouldn’t officially end for another two months). Smith was a West Point grad who’d clocked 30 missions flying the plane, and was now making a routine personnel run from Boston to LaGuardia. Visibility was at zero as he approached the airport, however, so the control tower directed him to…
  • Net Neutrality

    Jonathan Salem Baskin
    27 Jul 2014 | 5:22 am
    Today, a bottleneck was created. In the 1600s, the world’s seas were open in terms of vastness and fluid national boundaries and claims, which also meant that they were open to traders who were willing and able to navigate it. This was bad news for the English, especially after the Eighty Years’ War ended, because it allowed the Dutch and Spanish to refocus their energies on commerce. Queen Elizabeth I had set a precedent for supporting free operation of entrepreneurs in the mid-1500s by backing privateers like Frobisher, Hawkins, and Drake who preyed on England’s competitors, and upon…
 
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    Drew's Marketing Minute

  • Your best customers are pure gold

    Drew McLellan
    19 Jul 2014 | 9:54 pm
    You’ve heard it before — the top 20% of your customers, your very best customers, account for 80% of your profitability and referrals.  We intellectually know that and yet our behavior sure doesn’t show it. We spend all kinds of dollars, time, energy and worry chasing after new customers and after someone starts to buy, the typical business sort of forgets all about them.  Much like people’s dating patterns — there’s a lot of wooing that goes on before the wedding but after the “I do’s” get said, the florist goes broke. Our poor best…
  • Marketing automation — evil or misunderstood?

    Drew McLellan
    16 Jul 2014 | 5:06 am
    When the subject of marketing automation comes up, many purists shake their head and talk about how robotic and impersonal it is.  Well — if you do it badly, that’s very true. In that case — you really do make your potential customers feel like they’re just a number to you and that you treat everyone the same, with little regard to their specific needs. But when you build the system with your customer in mind — it can be a wonderful experience for them and for you. It all depends on if you build it once and put it on auto pilot or if you use it as a tool to…
  • Building a website your users will love

    Drew McLellan
    14 Jul 2014 | 5:06 am
    It seems like a “duh,” doesn’t it?  Of course you want to build a website your users will love. But remember, not that long ago, many businesses were wondering whether or not they even needed a website. It seemed so far-fetched that any of their customers would ever do anything but show up at their store or pick up the phone to place an order. How quickly times change. Now, a business isn’t considered legitimate until they have a web presence.  No matter what it is you sell, odds are your prospects are going to visit your website to decide if you’re even in the…
  • How to be a good agency client

    Drew McLellan
    1 Jul 2014 | 9:14 pm
    I’ve been working in advertising agencies for almost 30 years now and I’ve had the incredible good fortune to work with some amazing clients over the years. Early in my career, before I had the deciding vote on who we’d serve, I also worked with some real jerks. For most of us in the marketing world, we serve clients (could be an internal department or external, paying clients) and in most cases, we are also someone else’s client (vendor, strategic partner, agency if you’re client side, etc.) as well. I thought I’d reflect on my life with clients (and being a client) …and share…
  • Is your website sales funnel-shaped?

    Drew McLellan
    24 Jun 2014 | 7:10 am
    There’s always a lot of buzz about SEO (search engine optimization), SEM (search engine marketing) and of course, Google rankings. Rightly so – each of those plays a role in how effectively your website can serve you from a marketing and sales perspective. Your website should be sales funnel shaped. But I think most companies approach the web a little like the fable about the five blind men who were asked to describe the elephant that stood before them. The man who was near the elephant’s leg reached out, touched the elephant and announced that an elephant was like a huge tree trunk.
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    Tom Fishburne: Marketoonist

  • creative review

    tomfishburne
    20 Jul 2014 | 3:57 pm
    How we review creative is as valuable a part of the creative process as the creative itself. Yet the creative review is often overlooked and frequently misunderstood. The most talented designers in the world will create mediocre work if the creative review process is managed in a mediocre way. I love the video that circulated a few years ago called “Microsoft Designs the iPod Package”. In several hysterically accurate minutes, the sleek Apple packaging design devolves into a cluttered mess because of creative feedback from the Microsoft marketing team. The fascinating epilogue is that it…
  • sharing personal data with marketers

    tomfishburne
    13 Jul 2014 | 7:40 am
    Consumers are increasingly aware just how much personal data they’re sharing with marketers. Whether browsing online or shopping in a store with a loyalty card, consumers reveal a lot of themselves every time they interact with a brand. In a recent Communispace study (PDF), 86% of consumers would click a “Do Not Track” button if one existed and 30% would pay a 5% premium for a guarantee that their personal data would not be captured. Yet 52% of consumers would share their personal data with marketers for discounts, with younger consumers more comfortable sharing personal data. A…
  • safe is risky

    tomfishburne
    6 Jul 2014 | 8:55 am
    Organizations can spot the risks of a new idea a mile away. But there’s a curious blind spot when it comes to the risks of not taking those risks. The path of least resistance is to play it safe and keep the idea as close to the tried-and-true as possible. We just need to ask Polaroid how that strategy works in the long run. I stumbled across an interesting HBR article from Bill Taylor called “Playing It Safe Is Riskier Than You Think”. In it, he writes about an analogy of risk first framed by two business professors 25 years ago. “Executives and entrepreneurs face two very different…
  • how a brief becomes an ad

    tomfishburne
    29 Jun 2014 | 9:17 pm
    The ad creative process can be just as circuitous and political as the classic Schoolhouse Rock video about how a bill becomes a law. Creative briefs often read like peace treaties between the client and agency that pack in everything about a brand (except for a meaningful point of difference). When advertising falls flat, the root cause is often a vague and watered down brief. This dynamic creates a lot of frustration all around, as R/GA and Beats by Dre voiced in presentation at last week’s Cannes Lions Festival (provocatively titled, “F*** Briefs”). They caused a stir by proposing to…
  • marketing technobabble

    tomfishburne
    22 Jun 2014 | 9:21 pm
    Marketers can go a little trademark crazy. Sometimes we focus so much on the trademarked features of a product that we lose sight of the actual consumer need. Last week, someone sent me a piece of marketing communication for a new razor, the “Gillette(R) Fusion(R) ProGlide(R) with Flexball(TM) technology.” The string of four trademarked names to describe a single product cracked us both up. Shaving is the poster category for feature proliferation. This dynamic creates opportunity for startups like Dollar Shave Club. Dollar Shave Club’s famous launch video went at the category head-on:…
 
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    Personal Branding Blog - Stand Out In Your Career

  • 5 Tips for Making More Effective Meetings

    Ceren Cubukcu
    29 Jul 2014 | 10:30 am
    Many of us attended so many unproductive meetings or meetings we don’t even know why we are there for. Unfortunately, we cannot avoid making meetings altogether because a successful business needs brainstorming, discussion and an open-dialog among others. However, we can make meetings more effective. In order to increase efficiency and not to waste everyone’s time, below you can find 5 effective meeting tips. 1. Don’t Start Late: There are always some people who join the meetings 5 to 10 minutes late. Don’t wait for them to start your meeting. Starting late to a meeting is punishing…
  • The Second Biggest Mistake You Are Making

    Nance Rosen
    29 Jul 2014 | 2:30 am
    My career transition practice is full of amazing people with a huge well of talent, potential and experience. Each person is completely different. And with each person, I’ve identified a specific obstacle they are overcoming, so they can quickly move ahead on their goals. That problem identification and problem solving is the primary focus of our work together. Typically that obstacle has arisen from a mistake in their understanding of the specific challenge or opportunity they have, and the right way to approach it. Of course, this would be a specific problem to solve in each specific…
  • Personal Branding Blog Weekly – Work Your Networking Plan Daily

    Maria Elena Duron
    28 Jul 2014 | 12:30 pm
    You may have already witnessed the results of networking. People with strong connections often get the inside scoop on industry information, good deals, and sometimes, the good jobs. Making connections and nurturing these relationships over time is important. Solid established networks have catapulted many careers and businesses. Unfortunately, for many of us, networking does not make our daily list of to-do things. It becomes an afterthought as we seek to clear up other tasks on our busy schedules. Whether you are doing it intentionally or not, keeping networking on the back burner could be…
  • Workplace Meetings: Hate ‘Em, But Can’t Live Without ‘Em

    Skip Weisman
    28 Jul 2014 | 10:30 am
    If you had been at a recent keynote I delivered last week you probably would have agreed with audience members who identified meetings with no assigned accountabilities as a serious workplace communication problem. It’s one of the biggest complaints I get from audiences when asked for their biggest frustrations with communication in their workplaces. Millions of hours (and payroll dollars), maybe billions, are wasted by ineffective meetings every year. Yet, few people complain directly to people who can do anything about them (this reinforces another workplace issue, the lack of…
  • Photographs to Enhance Your Personal Brand

    Debra Benton
    28 Jul 2014 | 2:30 am
    A photo is around a long time, plus, in seconds, it can be transmitted around the world via social media. Good spontaneous photos don’t just happen. You need to think it through in advance so you have the photo readiness – not the photophobia – that delivers the message you want. I saw comedian George Carlin during a promotion tour of one of his books. When people asked to be photographed with him he agreed, and in every shot would hold his hand in a “thumbs up” gesture toward the other person. It instantly animated the photo plus maintained the self-esteem of the person by…
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    CoreBrand News and Views

  • Employee Engagement: Which employees build brands best?

    29 Jul 2014 | 6:49 am
    Years ago, as part of an employee engagement project for Caterpillar, the global equipment manufacturer, I came upon an engineer assembling a diesel engine the size of a large conference table. Read more...
  • Brandlogic Acquires CoreBrand to Build a Firm to Help Corporate Leaders Transform Organizations

    29 Jul 2014 | 6:00 am
    The combined firm will harness the strengths of both companies to create a leading brand innovation and marketing consultancy Read more...
  • Event branding – what you can learn from successful conventions

    22 Jul 2014 | 9:00 pm
    So far this year, I’ve engaged with a half-dozen conventions, spanning multiple sizes, styles, and worthwhile-ness. It occurs to me that despite how varied they all are in overall experience, there exist brand values spanning all successful conventions. Read more...
  • How a brand wins by caring

    14 Jul 2014 | 9:00 pm
    Recently, we were discussing a research program for a client that would provide prescriptive insights on what levers could be manipulated to enhance brand perceptions. While tossing around various brand image metrics we might want to include, I was reminded of an experience I had early in my career working with a large consumer-packaging brand. Read more...
  • Most & Least Respected 2014 Brands report media coverage

    14 Jul 2014 | 9:00 pm
    The CoreBrand Most and Least Respected Brands of 2014 Report resulted in a variety of media coverage. Following is a list articles reporting on the rankings and insights from within the report. Read more...
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    Igor

  • “Typo”? Why Would Anyone Name A Keyboard “Typo”?

    igor
    24 Jul 2014 | 11:39 am
    Because they understand the power of a name to define & own a category. And to get them a staggering amount of free press / product awareness / brand name recognition. “Typo” does everything you want a name to do. It cuts through all the clutter, it’s viral, is instantly and eternally memorable, demonstrates the notion that this is a ground breaking offering, exudes confidence, is relevant, etc. And it makes the cash register ring. Why is this type of name so rare and why hasn’t it been given to a keyboard before? Fear. Irrational fear based on a lack of…
  • “We Have A Terrible Company Name Because We Could Get The Dotcom”

    igor
    24 Jul 2014 | 8:42 am
    Stop it! Unless your plan is to be seen as trendy, flash-in-the-pan-flame-out.
  • Google Patents Cameras Embedded In Contact Lenses

    igor
    23 Jul 2014 | 11:51 am
    If they name it “Googly Eyes”, Apple’s version could be “iPatch” Full Article, via TechCrunch
  • “LiveWire” Launches. Named By Igor

    igor
    18 Jul 2014 | 7:17 am
    LiveWire
  • “Coin” Forgoes Matching Dotcom, Grabs Great Name Instead

    igor
    15 Jul 2014 | 11:13 am
    “Coin” is simply one card to replace all the credit cards, bank cards, et al in your wallet. It’s linked to your smartphone via Bluetooth so you can manage all the particulars including security. The name is iconic, definitive, memorable, viral, a deep well for marketing & advertising, lends itself to endless wordplay in the press / Twittersphere, etc. Most remarkably it is a name that came to be even though the company could not acquire Coin.com. They did it anyway. Coin realized that the name was too important to have it be decided by dotcom availability – they…
 
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    GIRVIN | Strategic Branding Blog

  • The Cult of the Sigil

    Tim
    28 Jul 2014 | 8:00 am
    Designing Magic: The Draft of the Letter as the Quest for Mystery Everyone knows that occult really means hidden. But in that, one might surmise that the Cult of the Occult would be nothing more than the quest for the hidden. I probably live there, in more ways than one. In one manner, the journey of GIRVIN, and Girvin, has been about the quest for that further, and as yet unexplored territory a realm of mystery, yet as much a realm of a place of newness, the land of curiosity — and the wowness of newly seen scene in spectacle. That is what we look for — journey, story, woeness. And in…
  • Is there a story, in a story, in a dream, in another telling?

    Tim
    24 Jul 2014 | 8:00 am
    The Fire of Brand: Is there a story, in a story, in a dream, in another telling? Years ago I was talking to a innovations forum, a large confederated brand team at Procter & Gamble about the layering of brand, in story — this was downtown Cincinnati, Building One — that grand Oz-like auditorium. CEO Lafley was there, along with COO, Gilbert Cloyd. We talked about sequencing and layering. Stories have structure. What is — in that telling — on the surface, and what lies beneath? And these days, we all know that an engaged community will find out the truth, and what lies beneath.
  • The World of Books

    Tim
    22 Jul 2014 | 8:00 am
    The compulsion of building libraries — collections of books and the perpetual love of books, more books and books piled high — everywhere. My daughter, Gabrielle, is the official library Matrix of GIRVIN. Since she’s been working there at our Pike Place Offices and it’s dramatically deepened and grown her understanding that my perennial drive for more content, more ideas, more inspiration still lives in a foundation that drives back decades for me. The touch, the feeling, the scent, the print, the heft — the portability, the legacy, their history. They’re live shareable. The…
  • ANOTHER ANTIQUITY: HANDWRITING

    Tim
    17 Jul 2014 | 8:00 am
    THE JOURNEY FROM MIND TO KEYBOARD AND THE FLUENCY OF THE FIST, IN-HAND, FINGERED — handwritten –– Thought-bound, WORDS, POEMS AND HEARTS DRAWN OUT LARGE. There is more to handwriting than one might expect. We’ve talked about the nature of design and the signature — that design is inherently a signing, a human signature that speaks to the nature of the person that is doing the interpretation. Genius lies in that interpretation — the genius of persona. A genie, a guardian, a tutelary guardian spirit that watches over — each person’s creativity, everyone’s making. Their light…
  • Apartamento | The Production Design Expressions of Wes Anderson

    Tim
    15 Jul 2014 | 8:00 am
    The Journey of Storytelling in the Context of Space, Made Narrative Place. In the past, we’ve written about the idea of cinematic production design — and individual designers and directors — their interplay, and how interpretations of context are made. Interestingly, film Directors, oftentimes, are peculiarly [so-called] picky about the arrangements of environments in the layering of place-making. That might be shown to the shine of acute observation. Working with J.J.Abrams and team on Star Trek, I was struck, in speaking, on the Paramount lot, with production designer, Scott Chambliss…
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    The Engaging Brand

  • How to Stand Out From Your Competition

    Anna Farmery
    29 Jul 2014 | 8:08 am
    A business needs to offer something different or offer something differently to stand out from your competition. You understand that you need to differentiate yourself from the competition; you understand you need to create reasons why you are the perfect supplier to your customer’s need. However in an age of abundance how can you be different? Yikes, so many offers, so many choices….can you truly be different? How to stand out from your competition Often standing out from the competition is not about the ‘what’ of the customer offer, often it is the ‘why’…
  • Podcast 496 – Defining Your Business Model

    Anna Farmery
    28 Jul 2014 | 5:09 am
    Do you find your business drifting from it’s original purpose? Do you manage risk in a way that grows your business rather than stifles it? Do you really understand your business model? Those are the business questions put to Karan Girotra, Professor of Technology and Operations Management at INSEAD, who joins me to talk about  The Risk-Driven Business Model First of all a big thank you to Judi Shell who was chosen from all the people who reviewed the show on iTunes or shared this blog post to their followers – a goodie bag is on it’s way to you. Should business risk…
  • Don’t Miss Out on These Simple Business Tricks

    Anna Farmery
    25 Jul 2014 | 8:23 am
    Strange question. You work hard, you work long hours so you want the answer to be yes or even yes but not enough of them! Dad taught me these simple business tricks….so you get the customers that your business deserves. Business tricks you into working harder rather than smarter and the truth is this… You don’t deserve customers based on the long hours you work You don’t deserve customers because of the effort that you put in. You don’t deserve customers because YOU think you are great. No. Unfortunately working hard doesn’t guarantee business success, it…
  • 4 Ways to Increase Customer Conversions

    Anna Farmery
    23 Jul 2014 | 11:53 pm
    If someone asks “Why should I buy from you?” what would you say? It is a question I often ask at workshops and without fail the answers come back along the lines of… We believe in quality We understand your business better than our competitors We are very customer focused. Sound great answers….but then I ask “How?…..Tell me how you are different as many brands would say that to me?” The silence is deafening. You see there is one fact that you need to recognise when it comes to getting a potential customer to choose you, one truth in increasing…
  • No Budget? Business Innovation Tip- No money required

    Anna Farmery
    23 Jul 2014 | 7:51 am
    Do you stop yourself from being innovative because you don’t have the business resources or funds available? What if I said you don’t need either? Copying is easier than ever. Copying is a wonderful way for your business to grow. Often the first to market is not the ultimate winner because they copy the basics and refine to something even better…..just think Google! When something is easy, business can do it without thinking. But when you copy without thinking…you are copying! When you copy and apply your thinking, you can be innovative! Business innovation does not…
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    Adweek : Advertising & Branding

  • We Asked Agencies to Share Their Oddest Decorations, and They Did Not Disappoint

    29 Jul 2014 | 3:04 pm
    Not every marketing agency can be an architectural marvel, but they do all tend to have at least one oddly compelling bit of decor that reminds you you're not in a law office. Just for fun, we decided to ask our Twitter followers to share some of their favorite pieces of office decoration, and they did not disappoint. Below you'll find a recap of our favorites. Agency folks, what's your weirdest / most interesting piece of office decor? — Adweek (@Adweek) July 29, 2014 I love my Tetris lamp. @Adweek #gsandf pic.twitter.com/Txnn3Zxav5 — Liz Parker (@LizParkerWrites)…
  • Adman Writes His Own Hilarious Obituary, and It Goes Viral

    29 Jul 2014 | 2:10 pm
    Leave it to an ad guy to write his own hilariously entertaining obituary, and have it go viral in the days after his death. Kevin J. McGroarty, who died last Tuesday at age 53, had worked in advertising since 1983 and ran Rhino Media in West Pittston, Pa., since 2006, according to the obituary in the Wilkes Barre Times Leader—a 500-word mini masterpiece that gets off to a flying start with the line: "McGroarty achieves room temperature!" Every paragraph is amusing, though the high points include: • He was preceded in death by brother, Airborne Ranger Lt. Michael F.
  • With a Redesigned Website, The New Yorker Hires an Ad Agency

    29 Jul 2014 | 1:44 pm
    The New Yorker has a redesigned website, a new paywall system in the works and now an ad agency to promote it all.  SS+K in New York has landed the assignment after a review, outstripping a handful of other, undisclosed shops. The New Yorker's media spending approached $20 million last year, according to Kantar Media. The venerable media brand hasn't had an agency for several years, so there was no incumbent.  Initially, SS+K will develop a brand campaign and marketing around The New Yorker's 90th anniversary, which is in February. The brand push is expected to…
  • Agency Tries to Make an Ad That's All but Unskippable as YouTube Preroll

    29 Jul 2014 | 12:48 pm
    The numbers don't lie: When a YouTube preroll ad comes on, users are primed to click the "Skip Ad" button the very millisecond it appears on screen. Research says 94 percent of preroll gets skipped shortly after the first five seconds (which are unskippable). And frankly, that number seems low. The seemingly obvious solution is to make the first five seconds so compelling that people have to watch the rest—rather than just post your TV spot and hope for the best. Embracing the former, ad agency Nail in Providence, R.I., did a simple experiment. It tried to come up with an…
  • Everyone in This Ad (and Who Worked on This Ad) Was Paid in Meat

    29 Jul 2014 | 11:00 am
    Ah, the barter system, humanity's oldest economy. And it's alive and well in the modern marketplace—at least if you're using slow-cooked meat as currency. Canadian restaurant chain Montana's Cookhouse & Bar has created an entire ad paid for with meat to promote its Best of BBQ Sampler. The crew offered Montana's smoked meat spread to a wide range of merchants in exchange for goods and services ranging from massage and yoga lessons to a manicure and permanent tattoo. Even the ad agency (One Twenty Three West) and production company (OPC Family Style) agreed to…
 
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    Brains on Fire

  • A marketing lesson courtesy of sharks + donuts

    Amy Taylor
    29 Jul 2014 | 6:18 am
    What do sharks and donuts have in common? At least one thing, it turns out. Dunkin Donut’s partnership with Discovery Channel’s Shark Week has resulted in a (literally) bite-size chunk of marketing genius. DD’s limited-edition “life preserver” donut is a perfect example of a brand finding a way to make themselves relevant in what will inevitably be a big conversation come August. While donuts and sharks aren’t typically a natural pairing, DD came up with an idea that makes sense for their brand. Take on a challenge this week: identify a new conversation…
  • #explorer

    Geno Church
    28 Jul 2014 | 8:26 am
    Thanks to my grandparents, wanderlust was injected in my DNA from a very early age. Weekends with my grandparents were spent wandering and exploring close to home and far away. I’m so thankful my parents allowed those experiences at such an early age. As an adult, wanderlust is always sitting just below my skin. It’s a constant itch wanting to be set free. There’s a downside to constantly filling life with journeys: how do you handle the journey’s end? For me, I fill my life with little journey buckets to explore; traveling with my wife, exercise, reading, sports, listening to music…
  • Friday Fotos | Edition 19

    Amy Taylor
    25 Jul 2014 | 10:49 am
       Taking time for fun at Cordell’s Wisdom. Where the magic happens. (And lunch, sometimes.) National Tequila Day, you say? ….. We’ve got this.   The post Friday Fotos | Edition 19 appeared first on Brains on Fire.
  • Treat Employees Like They Make a Difference…and They Will

    Amy Taylor
    24 Jul 2014 | 8:18 am
    Whenever I hear an exceptional customer service story, I try to make sure I pass it on. Whether it’s a bank doing business in a way that completely sets them apart from the crowd or a restaurant doing well by doing good. Last night a photo (see above) in my Facebook stream caught my eye: “Best customer service today at the Petco off of 6th Ave in Tacoma. We mentioned that we had a picky eater and were given 17 bags of free food samples. Plus, I asked if they happened to offer a military discount and the cashier said no but gave us 15% off because she was happy to hear that [our…
  • 5 Awesome Apps for Creatives + Community Managers

    Amy Taylor
    23 Jul 2014 | 7:32 am
    Want to transform text from boring black-and-white into colorful content? Meet Wordswag. With just a few clicks of your iphone, you can create gorgeous, pin-worthy graphics. No matter how much you love your coworkers, sometimes you just need to get in the zone. Noisli is a “background noise and color generator” that takes you away from the open-office distractions of ringing phones, weekend recaps and loud lunch planning and transports you to the epicenter of a rolling thunderstorm, a tranquil forest or the hum of a favorite coffee shop. Bonus? It’s available on your…
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    The L Bhat

  • Secrets Of Eyelash Extensions

    admin
    9 Jul 2014 | 3:45 pm
    There are many things that you need to know when it comes to beauty care and top of the list is how to apply products that will make you look gorgeous for the rest of the Tennessee residents. In this particular case, it is great if you know all things about Franklin TN eyelash extensions so that you get that beautiful look that you so need. It is essential to consult beauticians in order to make the correct choice based on quality. The type of extension you use will essentially affect the looks you get and what looks great on someone will not necessarily look great on you. This means that…
  • The Popularity of Investing In Gold

    admin
    20 Mar 2014 | 1:46 pm
    When it comes to investments in valuable metals, gold is the most popular with companies like Fidelity gold. This is because investors look to it as a harbor or shield against difficult social, political and economic financial crises. These include social unrest, wars, national debt burden, inflation, currency fluctuations and investment markets failure. Just like the other markets, gold is a target for speculation especially when derivatives and futures contracts are involved. The other factor that makes it reliable enough to be sold off during financial difficulty is because its price has…
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    Movéo: Get There

  • Best of B2B Social Media

    Movéo Team
    28 Jul 2014 | 8:22 am
    The end of the month is approaching, and as usual, we’d like to share a few of our favorite posts from around the web. After spending this month discussing best practices in the current social media landscape–specifically for B2B–we want to highlight some companies who are doing an exceptional job with their social communities. 1. SAP This nomination explains how SAP used social media to engage customers and change the public perception of their company. Because many considered them to be solely an ERP provider, their goal was to raise awareness about their wide assortment of innovative…
  • B2B Social Media: Let’s Get Visual

    Movéo Team
    25 Jul 2014 | 6:19 am
    The need for visual content only continues to increase in marketing, as we’ve said many times before. Sometimes technical B2B companies fear that their visual content won’t be as engaging on social channels as the content of consumer-facing brands, but that isn’t necessarily the case. Visual content is just as useful to B2B marketers and their prospects. In fact, sometimes graphics or videos have even greater success in the B2B space, because they help make complex products or companies more accessible to the people who are part of the B2B buying process. Here are four ways that even…
  • Four Ways to Use Social Media Automation with an Authentic Brand Voice

    Movéo Team
    23 Jul 2014 | 6:30 am
    How do you feel about marketing automation? For some, this is a polarizing topic, especially when it comes to social media. While many feel strongly that social posts should be sent with in-the-moment authenticity, others believe that automation ensures consistent posting and is worth considering. Companies against automation tend to be focused on human-to-human connection and conversation, and they consider pre-scheduling to be a breach of their core values. While that sentiment makes sense, we would argue that the best social media strategies employ a mixture of automation and real-time…
  • Social Metrics: What Matters in 2014

    Movéo Team
    21 Jul 2014 | 8:15 am
    Data, metrics and analytics continue to be a hot topic for marketers in 2014, and that won’t change anytime soon. Everyone knows that optimizing data is key to successful marketing campaigns. The challenge, however, is understanding exactly what data is necessary for your company and how to utilize it in decision-making. Despite the new tools and reporting capabilities that are increasingly accessible to marketers, some questions still remain: What data is important? What data matters for my company? How do I translate data into actionable solutions with bottom-line impact? As we mentioned…
  • How Thought Leaders Shine on LinkedIn

    Movéo Team
    17 Jul 2014 | 6:30 am
    Thought leadership is a critical piece of the content marketing puzzle, and when leveraged correctly, it works particularly well in specialized B2B markets. In many ways, LinkedIn has emerged as the ideal platform to demonstrate thought leadership and gain influence. It’s a one-stop shop where leaders can promote their writing, be recognized for their knowledge and participate in conversations with followers. They even extend special invitations to LinkedIn Influencers, who are featured prominently as experts in their field. Whether you’re a seasoned influencer or a marketer who simply…
 
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    CreateWOWmarketing, LLC

  • 4 Simple Tips For Better Email Marketing

    Andrew B. Clark
    24 Jul 2014 | 9:03 am
    With the the latest changes in SEO algorithms, Google, Bing and Yahoo are FINALLY catching on to ever-evolving black hat “questionable” SEO tactics. With that, “Content Marketing”  (some prefer to call blogging) is becoming less effective and harder to measure success. So what is a digital marketer supposed to do? Email Marketing is a tried and true way to reach your target audience, drive traffic to your website and grow brand, authority and  market share for your company. In this still young digital age, email, just a spry 20-something, still has it’s grip on…
  • #6SecondMarketing – Vine 002 – Basic Web Marketing

    Andrew B. Clark
    18 Jun 2014 | 10:25 am
    Vine Marketing – #6SecondMarketing by The Brand Chef. Vine-002 – Basic Web Marketing To play the video with sound, hover over the upper left corner and turn it on. If you have to be reminded to have a PHONE NUMBER on the front page of your website, you might need something more than just marketing help. We just earned a client because of that reason (as well as being generally awesome). The client actually said, “We had 4 marketing companies we wanted to call this week and yours was the only one with the phone number readily available on the first page of your site. We…
  • SEO Landing Pages Need To Be Laser-Focused

    Andrew B. Clark
    28 May 2014 | 8:18 am
    Last week I worked up a quick post to prove a point. It was a simple demonstration that, with laser-focused SEO, results can be achieved MUCH FASTER than expected. Often times we hear, “With time and patience, we can get you to the first page of search engines within a few months…” Yes, in most cases, I have to agree, but, who has a few months to wait?!? For certain terms, broad-based and popular, getting results on search engines does take time. But think about your brand. Think about the specifics that make you unique to your target audience. If they’re (and I mean…
  • #6SecondMarketing – Vine 001

    Andrew B. Clark
    23 May 2014 | 3:38 pm
    Vine Marketing – #6SecondMarketing by The Brand Chef. Vine-001 To play the video with sound, hover over the upper left corner and turn it on.  Comment below to discuss your #Marketing and #Branding questions. I’ll be picking topics from the comments and other discussions throughout the weeks to share here! And what ever you do… Keep Cookin’ The Brand Chef #Vine #Marketing The post #6SecondMarketing – Vine 001 appeared first on Spoke Communications, Des Moines, Iowa.
  • Diving Into SEO – A Visual Guide

    Andrew B. Clark
    21 May 2014 | 11:58 am
    Our clients love this visual SEO guide. We think you will too! SEO guides are abundant and ever-changing.  Some are useful while others tend to create more confusion than help. With our clients, we’ve created a simple visual SEO guide that helps them in their website development and management. The guide offers a unique perspective to working with your Website as a “Landing Zone” for those jumping into Google (or other search engines) to search for your products or services. At the 10,000 foot view, you have the basics: Keyword Research Creating a sitemap.xml Submitting to…
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    Latest Thinking

  • Texas Supreme Court Guts Minority Shareholder Oppression Claims

    sdavis
    29 Jul 2014 | 9:43 am
    By Kevin LaCroix on July 15, 2014 Originally posted in Director and Officer Liability. On June 20, 2014, the Texas Supreme Court issued its opinion in Ritchie v. Rupe, in which the Court addressed the rights and remedies of minority shareholders of Texas companies. In the following guest post Kara Altenbaumer-Price, Vice President, Management & Professional Liability Counsel for USI Southwest / USI Northwest, takes a look at the decision and analyzes its implications. I would like to thank Kara for her willingness to publish her post on this site. I welcome guest post submissions from…
  • William Cunningham and Tony Cord on Equity Crowdfunding

    sdavis
    24 Jul 2014 | 8:53 am
    In this LEVICK Daily video interview, DC Innovates Chairman Tony Cord and National Crowdfunding Services Managing Partner William Cunningham discuss a powerful new option for companies and individuals to raise money. Crowdfunding is democratizing access to capital, enabling small businesses and even large companies to spur innovation and make the most of the opportunities at hand.
  • The U.S. House Signals Significant Mobile Usage Upticks

    plamotte
    22 Jul 2014 | 12:00 am
    If your company isn’t already leveraging mobile communications for customer and stakeholder outreach – which, admittedly, it should have started doing long ago – the U.S. House of Representatives just provided a major indicator that you are falling behind the times. With passage of the Permanent Internet Tax Freedom Act, the House has essentially signaled that U.S. broadband and mobile Internet access has expanded to the point that it needs to be protected from state taxes. With more than 85.5 million broadband subscriptions and mobile use that more than doubled to 3.2 trillion…
  • Protecting Reputations Amid Insider Trading Allegations

    lcreutzfeldt
    21 Jul 2014 | 9:47 am
    Last month, speculation swirled around accusations of insider trading leveled against three prominent people – famed golfer Phil Mickelson, billionaire investor Carl Icahn, and Las Vegas businessman and gambler, William T. Walters. Federal authorities were investigating well-timed trades by Mickelson and Walters in Clorox as Carl Icahn was preparing a takeover bid for the company in 2011. The public watched with fascination. An article in The New York Times said the three share a common trait of risk-taking that helps account for their success – but may also have contributed to their…
  • When Academic “Studies” Become PR Tools, Everyone Loses

    ggrabowski
    7 Jul 2014 | 6:38 am
    The University of California at Davis published a recent study allegedly linking pesticide exposure to neurodevelopmental disorders such as autism. The media reacted as they often do when an NGO or consumer advocacy group claims that cell phones cause brain tumors, plastic bottles cause cancer, or caffeine is bad for your heart. News outlets from CNN to CBS ran with scary headlines that lent the study credibility. Even WebMD climbed on the bandwagon. It now seems obvious the media should have done their homework before racing to break the story. As it turns out, the university’s study…
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    The Fresh Peel // Ripe Brand Strategy. Juicy Insights and Trends.

  • Simple Steps to Make Branding Work for You

    AC
    10 Jul 2014 | 8:29 pm
    Marketing and branding products goes beyond just creating a clever slogan and a few good ads for print and web. What many startups tend to forget is that branding is a big part of the deal as well. Perhaps this is because these new companies do not really understand the branding concept. Here are a few simple steps to making branding work for you: Create a Lasting and Compelling Logo Naming the company or products goes a long way, and so does the logo that’s attached to it. You want the logo to be memorable, yet also leave a lasting impression on the memory of anyone who sees it. Some…
  • Selecting the Right E-commerce Plug-in For Your WordPress Site

    AC
    1 May 2014 | 5:31 am
    Having your own website is a dream come true. You like WordPress and because it’s cheap, you’ve used it to set up your website. The entire process was simple and easy and your website is ready to go in under a week. You are happy with how it looks and how fast the website loads and its appearance. You can finally upload your products for sale and you can’t wait to see how much business you can make. But wait, before all this happens, don’t you have to select an ecommerce plug-in for your WordPress site? Yes, You Do Need an Ecommerce Plug-in The website Web-savvy-marketing states that…
  • Is All Press Good Press? Making Reporters Fall in Love with Your Startup

    Ivan Serrano
    20 Mar 2014 | 7:40 pm
    In the world of small business marketing, consumers tend choose one product over another solely because of how recognizable a brand is. While an off-brand product will usually be less expensive, many would rather spend the extra cents (or dollars) for a better known product. So how can you get your own brand to stand up to the competition? It’ll take much more than a bold logo and pretty packaging, as building a brand is essentially developing an identity– one that is not like anyone else’s. In order for a brand to succeed, you need to convey experience, engage with your customers,…
  • Role of Channels in the Customer Journey

    Chris Wilson
    13 Mar 2014 | 6:57 am
    In Experian’s latest 2014 Digital Marketer: Benchmark and Trend Report, they asked marketers to identify how each of 12 channels fits into their customer’s journey, choosing whether each has a “greeter” role (creating awareness), operates as an “influencer” (generating interest) or is a “closer” (getting the sale). Here are some takeaways from their findings: 82% of marketers see the role of social media as a channel to create awareness or generate interest. Only 4% say that social media “gets the sale.” Website and email are seen as the top channels for…
  • A One-Two Step Combo: Five Reasons Why You Should Add a Blog to Your Shopping Cart

    AC
    13 Mar 2014 | 6:38 am
    A well-trained boxer or martial artist knows the value of a one-two step combination during a match. A jab-hook or punch-kick combo at a pivotal moment of any battle can easily seal the deal and wrap things up without any further delay. The same principle can easily apply to using your eCommerce shopping cart to seal the deal when converting your customers. However, instead of using a jab-kick, you want to use the blog-shopping cart method for a number of different reasons. Keep the Customers Informed By using quality content throughout your blog, you will be able to keep your customers and…
 
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    namestormers.com

  • What Must Your New Name Do?

    admin
    21 Jul 2014 | 9:09 am
      A simple enough question that we’ve asked for over 20 years. The answers range from the deceptively simple: “Sell itself” to the overly ambitious “Telegraph our brand positioning, differentiate from the competition, improve customer loyalty, catch the attention of prospects and grow our revenues while increasing our market share.” But what if we change the question to perhaps better fit your situation: What Must Your New Name Do … Even if You Don’t Have a Budget? Well, it may be that you just need your new name to get prospects to take the next…
  • 31 Mar 2009 | 7:36 pm

    admin
    31 Mar 2009 | 7:36 pm
    ————- A name is usually the first thing seen and all too often, the first thing forgotten. For this reason, it’s important for businesses, services, and nonprofit organizations to choose the right brand name to make a favorable impression and drive their business success. Since 1985, NameStormers has worked with thousands of national and international companies to create engaging brand names for products, companies, and services in less time and for less money. We work with you to develop the right company name and develop winning branding strategies for a flat,…
  • 10 Dec 2008 | 8:49 pm

    admin
    10 Dec 2008 | 8:49 pm
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    brandchannel.com

  • Tim Hortons at 50: Celebrating Its Canadian Roots, and its Future

    29 Jul 2014 | 6:01 pm
    The days of the "double double" are numbered. Well, not quite. But Tim Hortons can see a future where their brand experience pushes far beyond that iconic order. At the company's recent franchise owners conference, an innovative invite-only concept store highlighted the evolving landscape of Canadian tastes and explored what might be new in store. As "Tims" gets ready to turn its first store into a celebration of its 50 years in business, it's also brewing up a fresh pot of brand experience, and envisioning how future stores can transform. Cue its "Restaurant of the Future" concept store,…
  • TD Bank Turns ATMs Into Automated Thanking Machines

    29 Jul 2014 | 4:44 pm
    TD Bank showed its gratitude to its LGBT customers and employees by sponsoring WorldPride 2014. Now it's showing its gratitude to all its Canadian customers with its #TDThanksYou (or #TDVousDitMerci in French) campaign, in which ATM machines and the bank's employees thank customers for choosing TD. Watch what happens below, in a video that has almost 1.4 million views on YouTube.[more]
  • With Business Travel Booming, Brands Bring Sharing Economy to the C-Suite

    29 Jul 2014 | 3:22 pm
    Business travel accounts for hundreds of billions of dollars each year, and it's only growing. Despite the recent string of airline disasters, the Global Business Travel Association expects spending on business travel to go up around 7 percent this year, to about $1.18 trillion—$292.3 billion of that in the US, according to the New York Times. China, with a sustained 16 percent yearly growth rate, is expected to pass the US in travel spending by 2016.  With plenty of money to be made, brands are tweaking their business models to accomodate the industry's…
  • Darden CEO Steps Down as New Red Lobster Owner Outlines Comeback

    29 Jul 2014 | 1:50 pm
    Darden Restaurants is waving a white flag in front of activist investors such as Starboard Value, but it doesn’t appear to be big enough. The investment groups that are down on Darden still want to dismember it. Darden CEO Clarence Otis said yesterday that he will step down at the end of the year, and the company invited opposing investors to fill as many as three of the company’s 12 board seats by saying it will nominate only nine directors at the next annual meeting. Previously, Darden jettisoned its Red Lobster chain, a deal that was finalized earlier this week,…
  • LEGO Protests Go Global as Greenpeace Targets Shell Partnership

    29 Jul 2014 | 12:19 pm
    As part of an ongoing effort by Greenpeace, more than 50 children protested today outside Shell’s London headquarters, building three massive LEGO Arctic animals while Greenpeace volunteers and parents looked on. The peaceful protest, which has spread to the US, is in response to LEGO's partnership with Shell on branded block sets that have been sold at gas stations in 33 countries—one of the largest promotional lines that LEGO has ever produced. Since 2012, Shell's Arctic program has been under fire by environmental NGOs and regulators as its two drilling vessels, Noble…
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    yinkaolaito.com - the branding gavel, brand communication expert, nigeria brand consultant, social media expert

  • Public relations implication of selling half truth- Case Studies

    yinkaolaito
    28 Jul 2014 | 12:25 pm
    Our world is filled with dog eats dog lifestyle and attitude. Every day we see people who turn around to speak evil of their close friends just because of little misunderstanding for now. Many forget that a little misunderstanding or hurt today may not carry same weight tomorrow. When we consider law of time perspective, […]
  • Orkut’s demise: lesson for other social media platforms & online media startups

    yinkaolaito
    7 Jul 2014 | 7:45 am
    Eight days ago, Google again announced the process for shutting down orkut, a social media platform launched in 2004. Its original plan at the launch,then was to better ignite and re energized social life, particularly in the online platform.. One great advantage then was to help individual maintain and enhance their relationships. It allows pictures, […]
  • Social media day 2014: the lessons, the impact and the disruptions

    yinkaolaito
    30 Jun 2014 | 5:19 am
    Social media has been with us for close to two decades. Though some how it was not so named then. At least from 1991, we have seen manifestation, traces of what is now known as social media tools. It is on record also that faceBook, Twitter and Youtube came a little bit later, but it […]
  • How brand, people can make social media engagement work for them

    yinkaolaito
    20 Jun 2014 | 8:16 am
    The essence of social platform use is not all about sales. It is about conversation and strong allied building. Those who aim to dominate, show off as well as silence others may have to look elsewhere. Building relationships as we know is not a day’s job. It requires time, temper management as you may not […]
  • 5 best approaches you can adopt during online crisis

    yinkaolaito
    10 Jun 2014 | 7:38 am
    Crisis, whether online or offline, has a major impact on the wellbeing of the organization. Depending on the degree, it has capacity to completely destroy the organization or shakes the fabrics of its existence to a certain degree. As communication team, sometimes it is a time many team members use to trade blame and throw […]
 
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    RadiantBrands Blog

  • College brands - What’s in a name? Everything

    Steven Donaldson
    15 Jul 2014 | 12:12 pm
    Would you rather go to Contra Costa Community College or Contra Costa College? How about Vista Community College or Berkeley City College? Building a brand derives from understanding how names are perceived and what meaning is attached to them. And over time, this changes for the market and your target audience. The evolution of community colleges is a fascinating one. Originally known as “junior colleges”, they were created to help adjust to the overwhelming amount of G.I.s returning home from WWII and able to attend college, according to the G.I. Bill. The junior college system…
  • How People Search for Healthcare – like everything else, online, mobile and fast

    Steven Donaldson
    17 Dec 2013 | 8:32 pm
    Why a Mobile and Online Healthcare Marketing Strategy is Essential The vast majority of individuals and families seeking healthcare services are using web search to compare costs, services and local availability of healthcare programs. This is especially true when it comes for nursing home care and senior related services. And, based on a recent Wall Street Journal article (12/16/13), the ad spend by health insurers has more than doubled in one year:  $194 million  from Oct. 1 to Nov. 10 alone, according to Kantar Media, which tracks insurance advertising. That isn’t far below the…
  • How can nonprofit brands focus on real value?

    Steven Donaldson
    25 Oct 2013 | 12:16 pm
    Not-for-profit organizations often do not think of themselves as brands. They think in terms of their mission: providing needed services, helping the poor, championing a better world. However, they are brands that deliver real value and have a public image and loyal followings. Organizations such as Amnesty International, Doctors without Borders  and United Way are reshaping themselves and now have the challenge of proving their value. The organization Charity Navigator, founded in 2001, developed a rating system for nonprofits which evaluates charities on what they consider good financial…
  • Barnes & Noble: retail store or Nook?– the value of location

    Steven Donaldson
    29 Jul 2013 | 11:59 am
    Book stores are changing, as are customers The recent announcement of a possible separation of the Nook from its retail bookstore component has turned heads but it’s probably a very smart move. When Barnes & Noble created the Nook it was an attempt to compete for the rapidly expanding ebook business. The cost of creating a book, a newspaper, anything publishable and readable went to zero virtually overnight. The players in this digital space, such as Amazon and Apple, have always had an advantage creating digital content since they are digital experience companies. No matter what…
  • Do they get you? Can Starbucks really be local?

    Steven Donaldson
    1 Jul 2013 | 8:38 am
    So what’s your value to your customers? How do you build a reputation and experience with your brand that customers love? The issue about being local as a brand is becoming overly inflated. There are tons of local coffee shops and other small businesses—the successful ones focus on knowing their customers and building their store experience around their unique value. But not all local retail does this and some abysmal stores exist in every city. How do you invent what has value and create loyalty? And is the mantra of SHOP LOCAL really right? I say it’s not about that at…
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    We First Blog

  • How Coca-Cola Brings New Life Into Its Bottles And Brand

    Simon Mainwaring
    22 Jul 2014 | 11:59 am
    Coca-Cola is currently rolling out an innovative and environmentally responsible initiative called Coca-Cola 2nd Lives, starting in Vietnam and then expanding across Asia. At the heart of this effort is the intent to give their disposable bottles a second life that is meaningful, adds value to the lives of customers, and also avoids those bottles becoming yet another addition to landfills. As you see from the video, the idea is to sell kits that allow people to use the bottle in a variety of ways once they have finished drinking the product. Not only is this an incredible opportunity for…
  • What The Lego PR Crisis Can Teach You About How To Protect Your Brand

    Simon Mainwaring
    17 Jul 2014 | 11:34 am
    Much has been written about the impact of social media on marketing and the demand for greater transparency and accountability from brands. The business landscape is now littered with examples of its impact from the ousting of high profile CEO’s at companies like Abercrombie and Fitch, American Apparel and the LA Clippers, to brands mitigating the risk of consumer activism by changing their products including CVS, Chick-fil-A, and Subway. The level of accountability now demanded of brands is only getting higher. Brands are now under siege from watchdogs that will not only hold you…
  • Understanding How the World Sees You and Your Fascination Advantage

    Simon Mainwaring
    15 Jul 2014 | 10:48 am
    Sally Hogshead is Hall of Fame speaker, international author, and the world’s leading expert on fascination. Sally sat down with the We First team for a Q&A to share why she wrote her latest book, ‘How the World Sees You: Discover Your Highest Value Through the Science of Fascination’, how each person or brand can tap into the distinct traits that make us invaluable. Q: Why did you write the book, How the World Sees You? A: For over a decade, I had a torrid love affair with branding. As an advertising creative director, I developed national campaigns for clients such as MINI Cooper,…
  • Sustainability Stories: Three Common Marketing Mistakes

    Simon Mainwaring
    9 Jul 2014 | 12:53 pm
    Originally published in CSRwire In today’s radically transparent social business marketplace, the reputation of a company extends way beyond its marketing to include its supply chain, manufacturing processes, employee treatment and customer engagement. Likewise, full circle sustainability requires that companies overhaul how they source their ingredients, manufacture and distribute their products, and manage the waste they generate. Both of these realities place higher demands on time-poor executives and entrepreneurs, yet too many fail to recoup the costs of such efforts because they…
  • Self-Disruption: Personal Innovation for Public Relevance

    Simon Mainwaring
    8 Jul 2014 | 10:24 am
    I recently had the pleasure of keynoting at the PromaxBDA conference in New York City, attended by many of the entertainment industry’s top studio and network executives. This conference is a fantastic forum for leadership of all types in digital, social, and mobile marketing. Yet, I spoke about something slightly different, which is the role that each of us plays as individuals in creating a future we want for ourselves, our companies, and the world. Specifically, I focused on how to secure cultural relevance, growth opportunity, and personal impact by disrupting your current mindset in…
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    Executive Resume Branding

  • Oh No! My LinkedIn Profile is Missing!

    Meg Guiseppi
    29 Jul 2014 | 5:38 am
    Oh No! My LinkedIn Profile is Missing! is a post from: Executive Resume Branding   Think it could never happen to you . . . your LinkedIn profile could never go missing? Try Googling this phrase: linkedin profile disappeared I found nearly 500,000 results, for people whose profiles went missing, and suggestions for fixes. Did you know that LinkedIn can shut down your account, at their discretion? According to LinkedIn’s User Agreement: “We may modify, replace, refuse access to, suspend or discontinue LinkedIn, partially or entirely, or change and modify prices prospectively…
  • Are You Self-Googling Once a Week . . . Or Ever?

    Meg Guiseppi
    23 Jul 2014 | 4:05 am
    Are You Self-Googling Once a Week . . . Or Ever? is a post from: Executive Resume Branding   In executive job search, you need to build and safeguard your online personal brand and online reputation. Hopefully, you know that executive recruiters and hiring decision makers at your target companies are Googling your name, once they’ve put you on their list of potential good-fit candidates. Your search results can be the deciding factor in whether they reach out to you, or cross you off their lists. If you don’t self-Google, you’ll never know what they’re finding.
  • How to Connect on LinkedIn with Strangers . . . and Get Action

    Meg Guiseppi
    16 Jul 2014 | 5:10 am
    How to Connect on LinkedIn with Strangers . . . and Get Action is a post from: Executive Resume Branding   Networking your way into companies you’re targeting in executive job search is the best way to land a great-fit job. That means getting back in touch with those you’ve neglected – as so many of us do when we’re busy in our professional lives – and connecting with new people, to expand your network. LinkedIn is made for just that purpose. Specifically, you need to bring the following into your LinkedIn network . . . and keep you and your personal brand top of mind with…
  • Top 10 Online Personal Branding Strategies

    Meg Guiseppi
    9 Jul 2014 | 4:26 am
    Top 10 Online Personal Branding Strategies is a post from: Executive Resume Branding   [This is my latest article as Job-Hunt.org's Personal Branding Expert] Like it or not, getting involved with social media and building your personal brand online have become essential components of today’s job search. If you’re NOT out there – building your online presence, and positioning your unique ROI (Return on Investment) and good-fit qualities in front of recruiters and your target employers – consider yourself invisible to the very people who can help you achieve your career…
  • Is the Executive Resume Dead?

    Meg Guiseppi
    24 Jun 2014 | 2:53 am
    Is the Executive Resume Dead? is a post from: Executive Resume Branding   With the popularity of LinkedIn and the indisputable necessity of having a presence there, many people claim that the resume is dead, or dying . . . that it’s no longer needed, or valuable . . . that a robust, fully populated LinkedIn profile is, in fact, the new resume. After all, people searching for viable candidates like you will likely see your LinkedIn profile before they ever reach out to you and request your resume. Social recruiting has become the norm for executive recruiters. They spend a significant…
 
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    SimpliFlying

  • The Evil Face of Social Media Marketing: 3 Lessons on How to Respond to Airline Crises for Content Managers

    Shubhodeep Pal
    24 Jul 2014 | 3:27 pm
    This is Part 1 of a 2-part series on how to respond to crises on social media. The first part is addressed to marketers; the second will be addressed to audiences.  Social media is the first source of information people turn to during crisis. Such a scenario makes it necessary for both active content-creators and passive promoters to be responsible while dealing with information they share and promote. The last week has seen three tragedies in quick succession — MH17, the TransAsia crash and the latest Air Algerie disappearance. Inevitably, in each of these cases, a flurry of…
  • Vote Now For Your Best Airline in SimpliFlying Awards 2014! #SFAwards14

    SimpliFlying
    22 Jul 2014 | 6:39 am
    Back for the 5th time, SimpliFlying Awards are bigger and better than ever For SimpliFlying Awards 2014, not only has the awards categories been revamped with 6 categories dedicated to airlines, we also saw entries from more airlines around the world as compared in past years – from United States, Europe, Asia, Middle East and Australasia. (Note: SimpliFlying Awards for airports is coming up later this year. Details to follow soon.) And the race begins NOW til Aug, 8! Our airline finalists across six categories have put together two slides each to demonstrate quickly why they deserve…
  • [Free Report + Video] The State of Airline Marketing 2014: 7 New Trends with accompanying Case Studies

    Shubhodeep Pal
    17 Jul 2014 | 4:53 am
    The State of Airline Marketing 2014 what? Published by SimpliFlying and airlinetrends.com, this year’s report has 7 new trends, that show how airline marketing is undergoing a revolution. why? Learn about the 7 key trends in airline marketing today including Visual Culture, Cool Tech, People Power and more! Each trend is accompanied by an illustrative case-study. is the report for you? This report is indispensable for marketing and communication professionals working at airlines and creative agencies who want to stay on top of the latest trends and best practices in airline…
  • Which were the best airline marketing campaigns in June 2014? Find out in our Airline Marketing Benchmark Report

    Shubhodeep Pal
    14 Jul 2014 | 10:04 am
    Jointly produced by SimpliFlying, and industry and consumer trends research agency, airlinetrends.com, the highly-acclaimed Airline Marketing Benchmark Report analyses a wide range of airline marketing case studies each month. Disover 15 new innovative airline marketing campaigns. Every month. The monthly report contains a selection of the 15 most innovative marketing and advertising campaigns launched by airlines around the world and assesses their impact. If you are a numbers person, you’d love our report too! What’s in this month’s report? A wide range of case studies…
  • Which were the best airport marketing campaigns from the second quarter of 2014? Find out in our Airport Marketing Benchmark Report

    Shubhodeep Pal
    11 Jul 2014 | 7:15 am
    In a world of short attention spans and increasing options, advertising is undergoing an unprecedented change. Our latest airport marketing benchmark report highlights the airport brands that are developing strategies that will resonate with 21st-century travellers. Online content helps people express emotion and connect with each other around shared passions. Users want to interact through sharing, commenting and joining a conversation. Airport brands can leverage these passions and conversations to forge deeper bonds with their passengers. Discover the 15 most innovative airport marketing…
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    Unbound Edition

  • Mapping How Americans Talk

    Davis Brand Capital
    29 Jul 2014 | 7:50 am
    A video about the words we say and how we say them. The post Mapping How Americans Talk appeared first on Unbound Edition.
  • Science Shows Why Marketers Are Right to Use Nostalgia

    Davis Brand Capital
    29 Jul 2014 | 6:47 am
    Nostalgia, by heightening feelings of connectedness, reduces people’s desire for money, says a team led by Jannine D. Lasaleta of the Grenoble School of Management in France. In one experiment, nostalgic feelings increased people’s willingness to pay for desired objects. In another, participants who were asked to draw pictures of coins drew them 10% smaller after writing about a nostalgic event. Inducing warm feelings about a cherished past could bring big benefits for those seeking to part consumers from their money, the researchers say. The post Science Shows Why Marketers Are Right to…
  • UK Police Replacing Ads On Piracy Sites With Warnings

    Davis Brand Capital
    29 Jul 2014 | 6:45 am
    UK police have started replacing ads on websites that provide access to pirated or copyright infringing material with warnings to web users that the site is on a watch list — and a call for them to close the browser page in question. The initiative, called Operation Creative, is being carried out by the City of London Police’s Police Intellectual Property Crime Unit (PIPCU) and follows a call by the unit, back in April, for advertisers to get behind a plan to tackle IP related crime by helping disrupt piracy sites’ access to ad revenue. PIPCU also launched a list of offending websites…
  • 5 Things Digital CMOs Do Better

    Davis Brand Capital
    29 Jul 2014 | 6:43 am
    If you’re a mid- or late-career marketer, chances are your job today is mostly unrecognizable from what you signed on for. Perhaps no other business function has changed as dramatically over the past decade. Why? Following a silent coup, the coronation is complete: the customer is king. With an abundance of information and choice, customers now guide their own self-directed decision journey as they traverse connected experiences that blur the lines between physical and virtual and scramble marketers’ signals for targeting. Many marketers are left behind, simply tuned in to the wrong…
  • Despite Circulation Gains, Profit Falls 21% at New York Times Co.

    Davis Brand Capital
    29 Jul 2014 | 6:41 am
    Increased investments in digital products and a decline in print advertising weighed on The New York Times Company’s second-quarter earnings, as profit slipped 21 percent. The company on Tuesday reported $55.7 million in adjusted operating profit for the quarter, which excludes some one-time costs. That amounts to 7 cents a share, falling short of the average analyst estimate of 8.5 cents, as compiled by Thomson Reuters. The Times reported $70.7 million in adjusted profit in the second quarter of 2013. The number of digital subscribers, a growth area for the company, increased by 32,000 in…
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    jkr

  • jkr designs new male grooming range for Penhaligon’s

    admin
    25 Jul 2014 | 8:22 am
    Aimed at ‘the modern gentleman’ and inspired by the ‘witty and wildly creative’ personality of parent brand Penhaligon’s, jkr have designed a new range of men’s grooming products called Bayolea. The 15 item Bayolea range includes an Eau de Toilette, aftershave splash, hair pomade and facial scrub. This is the first complete male grooming range from the boutique perfumer, aiming to award it with a greater share of the booming male grooming market. ‘The design takes its influences from Edwardian-era print styling, with a heavily typographic and ornate aesthetic that is closely…
  • Budweiser’s World Cup MOTM Trophy

    admin
    20 Jun 2014 | 12:15 pm
      We’re absolutely delighted to see our Budweiser Man of the Match trophy taking centre stage at this year’s World Cup in Rio. We’ll be following all the winners on our Instagram page – in the meantime, let’s take a look at some of our very own jkr MOTM winners…    
  • jkr ignites the night with revamped Sourz packaging

    admin
    28 May 2014 | 8:06 am
    jkr have revamped the packaging for Sourz, giving it an electrifying new look with stronger behind-bar impact and improved differentiation. The new design was inspired by the hand stamps that are often seen in nightclubs, and uses a specialist ink that glows under UV light. ‘Our challenge with Sourz was to balance fresh confidence and quality with a real sense of dynamism that would be relevant and appealing to the target market,’ explained Daniela Nunzi-Mihranian, creative director at jkr. ‘We put the Sourz logo at the heart of the bottles, which provided a strong visual…
  • Gone fishing…

    admin
    10 Mar 2014 | 2:36 am
    We’re taking a little break from the Design Gazette – we’ll be back again soon.
  • jkr delivers perfect radiance for EVE LOM

    admin
    3 Feb 2014 | 8:00 am
    After two years in the making, we are delighted to announce the launch of EVE LOM’s new complexion range. With graphics and structural design by jkr, the new collection aims to enhance EVE LOM’s reputation for creating super-clear, radiant skin. ‘From a design perspective, the ambition was to build on the foundations of the brand’s existing proposition. Bespoke structures, simple elegance and fine detailing allowed us to develop something which would live in harmony with the existing EVE LOM aesthetic.’ Daniela Nunzi-Mihranian, creative director, jkr. Elevating the idea of…
 
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    Brandtelling

  • What does Google think about your content marketing?

    Arthur Germain
    29 Jul 2014 | 11:27 am
    Whenever I discuss content marketing — inbound linking to high-quality content to drive greater prospect engagement and convert prospects into marketing qualified leads (MLQs) —  I am asked the same question:  What does Google think about your content marketing? Interestingly enough, Google is pretty clear and they have developed a list of the things their complex […]
  • Does your brand message sound like a parody?

    Arthur Germain
    21 Jul 2014 | 5:16 pm
    Weird Al Yankovich is a master of parody. In his hands (mouth) it becomes an art form. Just listen to the phrases in this song — common enough to be recognized by all marketers. You begin to recognize why differentiation — actually thinking, behaving and speaking about your brand differently — is so important. Because, […]
  • Hiut Denim really gets Brandtelling

    Arthur Germain
    6 Jul 2013 | 10:26 am
    I was not familiar with Hiut Denim from UK until I stumbled across their website. It is authentic and tells a strong, purposeful story on every page and post. The website copy is written in the first person and each page and post pulls you further into the site and their story. I can almost hear […]
  • Who does your brand serve?

    Arthur Germain
    27 May 2013 | 7:20 pm
    You may be a business man or some high degree thief They may call you Doctor or they may call you Chief. But you’re gonna have to serve somebody, yes indeed You’re gonna have to serve somebody, Well, it may be the devil or it may be the Lord But you’re gonna have to serve […]
  • Can you tell your brand story in the shadows? (video)

    Arthur Germain
    16 May 2013 | 12:53 pm
    This video from Britain’s Got Talent is making the rounds in email links and Facebook posts, but I wanted to share it with you here. It tells a powerful story – without words, without faces or expressions. The story is told through dance and shadow ~ and maybe a little puppetry. Take a few minutes […]
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    Storytelling To Create Impact Brands

  • Myth

    Mark
    20 Jul 2014 | 10:20 am
    “Myth is the public dream and the dream is the private myth. J Campbell
  • History

    Mark
    15 Jun 2014 | 2:35 am
    Its funny History is hiSTORY. Some would say the future is a story we tell about tomorrow. History is a tale we  tell about yesterday. Reality only exists now, the rest is just a story. So we live all our … Continue reading →
  • 5 Apr 2014 | 2:32 pm

    Mark
    5 Apr 2014 | 2:32 pm
    “Metaphor is both a detour and a destination”. James Geary
  • Stories from the Edge

    Mark
    23 Mar 2014 | 10:02 am
    In Lovemarks, Kevin Roberts said ” I want to be as close to the edge as I can without going over. Out on the edge you see all kinds of things you can’t see from the centre”. It’s a great … Continue reading →
  • Emotion and Reason in Marketing-Choosing Your Brand Story

    Mark
    8 Mar 2014 | 3:30 am
    “The essential difference between emotion and reason is that emotion leads to action while reason leads to conclusions.” Donald Calne
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    GIRVIN | Strategic Branding Blog

  • The Cult of the Sigil

    Tim
    28 Jul 2014 | 8:00 am
    Designing Magic: The Draft of the Letter as the Quest for Mystery Everyone knows that occult really means hidden. But in that, one might surmise that the Cult of the Occult would be nothing more than the quest for the hidden. I probably live there, in more ways than one. In one manner, the journey of GIRVIN, and Girvin, has been about the quest for that further, and as yet unexplored territory a realm of mystery, yet as much a realm of a place of newness, the land of curiosity — and the wowness of newly seen scene in spectacle. That is what we look for — journey, story, woeness. And in…
  • Is there a story, in a story, in a dream, in another telling?

    Tim
    24 Jul 2014 | 8:00 am
    The Fire of Brand: Is there a story, in a story, in a dream, in another telling? Years ago I was talking to a innovations forum, a large confederated brand team at Procter & Gamble about the layering of brand, in story — this was downtown Cincinnati, Building One — that grand Oz-like auditorium. CEO Lafley was there, along with COO, Gilbert Cloyd. We talked about sequencing and layering. Stories have structure. What is — in that telling — on the surface, and what lies beneath? And these days, we all know that an engaged community will find out the truth, and what lies beneath.
  • The World of Books

    Tim
    22 Jul 2014 | 8:00 am
    The compulsion of building libraries — collections of books and the perpetual love of books, more books and books piled high — everywhere. My daughter, Gabrielle, is the official library Matrix of GIRVIN. Since she’s been working there at our Pike Place Offices and it’s dramatically deepened and grown her understanding that my perennial drive for more content, more ideas, more inspiration still lives in a foundation that drives back decades for me. The touch, the feeling, the scent, the print, the heft — the portability, the legacy, their history. They’re live shareable. The…
  • ANOTHER ANTIQUITY: HANDWRITING

    Tim
    17 Jul 2014 | 8:00 am
    THE JOURNEY FROM MIND TO KEYBOARD AND THE FLUENCY OF THE FIST, IN-HAND, FINGERED — handwritten –– Thought-bound, WORDS, POEMS AND HEARTS DRAWN OUT LARGE. There is more to handwriting than one might expect. We’ve talked about the nature of design and the signature — that design is inherently a signing, a human signature that speaks to the nature of the person that is doing the interpretation. Genius lies in that interpretation — the genius of persona. A genie, a guardian, a tutelary guardian spirit that watches over — each person’s creativity, everyone’s making. Their light…
  • Apartamento | The Production Design Expressions of Wes Anderson

    Tim
    15 Jul 2014 | 8:00 am
    The Journey of Storytelling in the Context of Space, Made Narrative Place. In the past, we’ve written about the idea of cinematic production design — and individual designers and directors — their interplay, and how interpretations of context are made. Interestingly, film Directors, oftentimes, are peculiarly [so-called] picky about the arrangements of environments in the layering of place-making. That might be shown to the shine of acute observation. Working with J.J.Abrams and team on Star Trek, I was struck, in speaking, on the Paramount lot, with production designer, Scott Chambliss…
 
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    Sparks

  • The fusion of health and fashion: Tory Burch and Fitbit

    Eric Brody
    24 Jul 2014 | 5:06 am
    In yet another mash-up of categories, designer Tory Burch has partnered with fitness-tracker brand Fitbit to introduce a Tory Burch for Fitbit accessories collection. James Park, CEO and co-founder of Fitbit stated that “from day one, we’ve known that the form factor is crucial to creating a health and fitness...
  • The explosive opportunity of marketing to boomers

    Eric Brody
    22 Jul 2014 | 5:16 am
    Good article – The Wisdom of Marketing to Aging Boomers – on thefiscaltimes.com. More hard evidence on why marketing to boomers makes good business sense: 1. By 2017, Americans 65+ will control 70% of the disposable income in this country. 2. These same millions of people are today responsible for...
  • What healthcare marketers can learn from Heineken

    Eric Brody
    14 Jul 2014 | 6:08 am
    Big insights, ideas and lessons learned can (should) always be found by looking outside our categories. Case in point for healthcare marketers, here’s a good article from the President and CEO of Heineken on fastcompany.com – How Heineken Discovered Its Niche In An Overcrowded Market. If you don’t have time...
  • Healthcare brand marketers: what is your “10%”?

    Eric Brody
    22 Jun 2014 | 6:58 pm
    What is it that makes one healthcare brand stand out more than another? Let’s assume for a moment that your neighboring healthcare systems and hospitals focus on the same service lines, deliver similar outcomes, possess equal technology prowess and amass the same number of awards.  So beyond the 90% of...
  • Healthcare system and hospital marketers: who you’re really competing with

    Eric Brody
    16 Jun 2014 | 6:40 am
    Your traditional industry boundaries have dissolved. Sure you’re competing with other service area healthcare systems and hospitals.  And new “health” care providers – both real and virtual – like Walgreens (Healthcare Clinic), Nike (Fuelband), Apple (HealthKit)  and the many other technologies that put your health at your fingertips. But from...
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    Executive Career Brand

  • How Do I Find a Job in the “Hidden” Job Market?

    Meg Guiseppi
    28 Jul 2014 | 4:04 am
    You’ve probably heard about the hidden executive job market, but do you really know what it is, why it exists, and how to take advantage of it? No one knows for sure how many jobs are unlisted, but it’s estimated to be around 80 – 90%. Why aren’t more jobs posted online? One reason could be that the company has a merger or acquisition pending, keeping them from announcing openings. The main reason is that sourcing and screening candidates online through social networks (especially LinkedIn) is more cost effective and less time-consuming than posting openings online…
  • 3 BIG Mistakes That Screw Up Your LinkedIn Professional Headline

    Meg Guiseppi
    22 Jul 2014 | 4:37 am
    Many of the LinkedIn profiles of potential c-suite clients I review have not been touched by human hands. The LinkedIn member has not changed the default headline automatically populated for this spot, based upon their current, or most recent job title. A headline like “CIO at XYZ company” may or may not work for them. Not only is your headline one of the first things people will see on your profile – second to your photo – it’s the thumbprint first impression that’s carried along throughout all your LinkedIn activities, to help describe and distinguish your value. Post something…
  • How to Network Your Way Into a Great-Fit Executive Job

    Meg Guiseppi
    15 Jul 2014 | 4:18 am
    It’s time you faced it, if you haven’t already. You’ll probably have to do a lot of networking to find and land your next gig . . . unless you’re very, very lucky. So, get your head out of the job boards and stop wasting so much time sending your resume out in response to online job postings. Did you know that, although the vast majority of job seekers use job boards to find jobs, only a very small percentage, maybe around 5%, will land jobs directly through them? First things first. Don’t start your job search without knowing what kinds of job(s) you want and which companies and…
  • Yikes! My LinkedIn Profile Disappeared and I Don’t Have a Copy

    Meg Guiseppi
    8 Jul 2014 | 4:14 am
      Think it could never happen to you . . . your LinkedIn profile could never go missing? Try Googling this phrase: linkedin profile disappeared I found nearly 500,000 results, for people whose profiles went missing, and suggestions for fixes. Did you know that LinkedIn can shut down your account, at their discretion? According to LinkedIn’s User Agreement: “We may modify, replace, refuse access to, suspend or discontinue LinkedIn, partially or entirely, or change and modify prices prospectively for all or part of the Services for you or for all our Members in our sole…
  • Why You Need to Self-Google Once a Week

    Meg Guiseppi
    23 Jun 2014 | 3:48 am
      In executive job search, you need to build and safeguard your online personal brand and online reputation. Hopefully, you know that executive recruiters and hiring decision makers at your target companies are Googling your name, once they’ve put you on their list of potential good-fit candidates. Your search results can be the deciding factor in whether they reach out to you, or cross you off their lists. If you don’t self-Google, you’ll never know what they’re finding. What if there is someone with your name involved in nefarious deeds, and people assessing you…
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    Stealing Share Blog

  • If Red Lobster wants change, it needs to think differently

    Tom Dougherty
    29 Jul 2014 | 5:54 am
    I love good seafood. Whether it’s a King Paul recipe for seafood gumbo or blackened Mahi Mahi, that’s no matter to me. I’ll take it. But I have to admit, I won’t eat at Red Lobster. I have my standards. A chain that boasts: “30 Shrimp for $11.99” or that celebrates a crab fest seems more like a glorified buffet to me. No thank you. I’d rather avoid the Pepto. That said, when I read that Red Lobster’s new owners were on a mission to change the brand’s image to that of an upscale dining experience, I took notice. The plan is to take away some of the promotional discounts…
  • Dollar Tree and Family Dollar merge to little effect

    Tom Dougherty
    28 Jul 2014 | 6:41 am
    Now here’s a proposed merger that makes sense. Dollar Tree is buying Family Dollar for a proposed $8.5 billion, merging the two dollar stores into one. It makes sense because there was no real difference between the two anyway, so why not join forces? The only reason you would prefer one over the other is because of location. No one could tell one over the other. In fact, in the minds of consumers, they were already the same store. Now, Dollar Tree says it’s going to keep the brands separate, which means the Family Dollar stores would remain as is. For now. In fact, Dollar Tree should…
  • Does Dick’s Sporting Goods know who it is?

    Tom Dougherty
    23 Jul 2014 | 8:50 am
    I have purchased a few things at Dick’s Sporting Goods. For a generalist (it carries something for practically everything related to sports or outdoors), it has an interesting position in “Every season begins with Dick’s.” Though it lacks an emotional punch, it promises about all you can promise if you want someone to consider you for everything sporting related. So why should we be surprised that Dick’s announced that it is firing the PGA pros in its stores? Wait, Dick’s had PGA pros working in their stores? Apparently, Dick’s was trying to create a country…
  • Kindle Unlimited is an unlimited letdown

    Tom Dougherty
    22 Jul 2014 | 7:41 am
    As many of you may know by now, I love to read. Don’t put it past me to stay up all weekend to throw down the latest historical fiction piece on the Civil War or tactical warfare theories. That’s probably why my ears perked up when Amazon announced the new Kindle Unlimited program. If you aren’t aware of it, it’s basically Netflix for eBooks. For $9.99 a month, you get access to more than 600,000 digital titles, which conveniently download right to your Kindle app or device. What’s more, the first 30 days of Kindle Unlimited are free. As is my way, I immediately joined. Amazon…
  • DirecTV “no wires” ads – Effective or creepy?

    Tom Dougherty
    21 Jul 2014 | 7:09 am
    You’ve probably seen the ads because they have been running practically non-stop, it seems. And I think the new DirecTV “no wires” campaign is pretty effective. If having no wires is important. The ads have been called creepy and annoying, but they work because you can’t forget them (even if they are creepy and annoying) and they get the message across: DirecTV has a setup without wires. From an execution standpoint, I believe the campaign works. It’s unusual, it gets the message across and you know who it is for. There are so many campaigns that fail on all three counts. But is…
 
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    InterbrandBlog

  • Closing The Gap: Embedding CSR into the Everyday

    25 Jul 2014 | 8:38 am
    From more sustainable sourcing to social innovation, companies are doing more every day to create positive social change and sustainable solutions—and consumers are increasingly “rewarding” brands that take social responsibility seriously.    Super Market News reports that American supermarket chain, Safeway Inc., has made great strides in its efforts to ...
  • #showmeyourpump Shows Us the New Normal in Healthcare

    24 Jul 2014 | 8:24 am
    Long relegated to the realm of the old-fashioned or to TLC daytime voyeurism, beauty pageants are suddenly relevant. In case you missed it, Sierra Sanderson just won the title of Miss Idaho 2014—and she rocked her insulin pump during the bathing suit competition.  While naysayers continue to pick on ...
  • Closing The Gap Between Compliance and Accelerated Performance

    24 Jul 2014 | 6:50 am
    How leading companies advance their business and brand by creating shared value   The world now faces an increasingly complex set of challenges: growing income inequality, climate change, and food scarcity, to name just a few. While governments and NGOs continue their work in these areas, the corporate sector is ...
  • Josh Feldmeth Promoted to CEO, Interbrand North America

    23 Jul 2014 | 9:34 am
    Josh Feldmeth has been named CEO of Interbrand North America. Congratulations to Josh Feldmeth who has been named CEO of Interbrand North America. Josh’s promotion comes after serving as CEO of Interbrand’s New York, San Francisco, and Toronto offices since 2013. He succeeds Lee Carpenter, who is leaving Interbrand after ...
  • From London to Madrid—A Golden Opportunity with Interbrand

    21 Jul 2014 | 3:05 pm
    After receiving the very exciting news that I had won a D&AD Best of Year Award, I received an equally exciting invitation to apply to a competition that Interbrand was running for D&AD winners. With a chance to win either a 1-month internship in the London office, or a 3-month ...
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    Marsdorian.com

  • I couldn’t find the book that I wanted to read, so I did this…

    MarsDorian
    28 Jul 2014 | 8:06 am
    One thing frustrated the bajookas out of me. I bought a Kindle about three years ago and drooled over the fact that the world’s greatest ebooks were now only a click away. I was one hundred percent YAY. But within a few months, I felt more like MEH. Why ? Because the more ebooks I read, the more I realized I couldn’t find the stories that were written for me. Where were the books of the internet generation ? Where were the books written for ADDs like me who liked to read but couldn’t be bothered marching through big chunks of text and endless chapters. Where were the interesting,…
  • How I make more money doing less work : The lazy way to my freelance success revealed

    MarsDorian
    30 Apr 2014 | 1:27 pm
    I was aiming for a better headline, but frankly, I was too lazy, so I opted in for some wannabe linkbait. But fear not. This article really is about lazy-fying your online presence, because if you’re working too hard, you’re probably doing it wrong. The hardest I ever worked was when I was poor. Here’s where I’m coming from, and it’s not Mars. Truth is, I’m an introvert, and I don’t like to do a lot of external ‘stuff’ for my business. I don’t like handing out biz cards, going to live events and tooting my horns. It’s. Just. 2. Much. Work. I’m happy as a hippo sitting…
  • Freelancers beware : You don’t need to be the best in the world (Here’s what you really need)

    MarsDorian
    19 Mar 2014 | 11:54 am
    I remember the moment I proudly proclaimed, “I’m going to create my own creative online biz.” One of my friends turned milk-powder pale and said, “Dude, you have to compete with the whole world online. You’ll stand no chance.” Not only did I unfriend him later, but I also smelled the BS behind this statement. But I was such a noob back then I didn’t know why it was wrong. Now I know, and I’m going to share it with you. I remember Seth Godin saying that you need to be the best in the world at what you do. And for a long time, I used to believe it. Because I was a Sethaholic…
  • How to get damn good at your craft

    MarsDorian
    27 Jan 2014 | 9:12 am
    If you’re anything like me, you’re interested in perfecting your skill. Interested in getting so good that people CAN’T ignore you. (imagine your preferred client throwing dollar bills at the screen, shouting “Shut up and take my money !’) In this post, I’m going to share my tips of leveling up your craft so you can survive and even thrive in your creative career. But first, let me tell you where I’m coming from. Some people look at my illustrations / designs and say, you’re one heck of a talent. I hate that, because it makes me look like a wunderkind that popped out of my…
  • 8 trends that will drastically change your future (digital) life

    MarsDorian
    4 Dec 2013 | 12:51 pm
    hello fellow creative crusader and time traveler The end of the year is nigh, which is a perfect opportunity to write about the future, heh. I believe that if you want to stay relevant in your online biz, you should anticipate the future to see where the puck may go. It will open your mind for new possibilities and remind you to adapt to, or better, anticipate changes. I’ve written a prediction post about the blogpost in 2020, and I’m now doing the same for our online world. Whether or not you’re ready for the future, the future is ready for you. Here are my 8 predictions for the next…
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    The Online Community Guide

  • Testing Ideas Quietly

    Richard Millington
    28 Jul 2014 | 11:30 pm
    Greg and I have been testing a podcast for community professionals.  It's not right for mass-consumption yet, but that didn't stop several of you finding it on iTunes and giving us feedback. That's a neglected power of building a community. You can quietly launch ideas in stray areas of the site (or anywhere on the internet) and a few of your members will undoubtedly find it.  This lets us test out a dozen or so ideas a year to get a feel for whether: a) we can sustain the practice of producing the idea and b) whether the idea is a good fit for our audience. …
  • Paid Membership Communities

    Richard Millington
    27 Jul 2014 | 11:30 pm
    Some communities, like our own CommunityGeek, the great team at the Community-Roundtable, BackPackingLight, and eCommerceFuel are paid communities.  To be a member you have to pay an annual fee between $24.99 (BackPackingLight) to $1,495 (The CR). Multiply this by a few hundred, or a few thousand members, and you have a business model. This business model allows you to hire a community manager (we hired two for CommunityGeek) to cater very closely to the needs of members. It also allows you to create lots of perks/benefits for members, host member events etc... The value here isn't…
  • The Curious Case Of Privacy

    Richard Millington
    24 Jul 2014 | 11:30 pm
    If you were to read the news, you would assume all community members (and thus community managers) are very concerned with their online privacy.  We have interviewed over 200 members (and prospective members), privacy wasn't mentioned.  We have survey data from 300 community professionals, privacy wasn't mentioned.  In our clients, it only arises in communities for very specific sectors (typically healthcare and finance). I can count on one hand the number of times we've had a real discussion about privacy.  Just once in the past six month has privacy been…
  • 250 Community Professionals Are Going To SPRINT, Will You Join Them?

    Richard Millington
    23 Jul 2014 | 11:30 pm
    FeverBee's Community SPRINT October 29th - 30th250 Community Professionals Yes everyone, this is it. On the 29th to 30th October, we’re going to run the event we’ve been planning for the best part of the year. If you sign up this week, you get both days for $315 (or much less). http://sprint.feverbee.com   Are you going to SPRINT? On October 29th - 30th, we're going to bring the world's top community experts (some you know, some you won't) to Share Practical, Relevant, Ideas and New Tactics (SPRINT). Day 1 will be an intensive workshop. We’re going to train a small…
  • Community Rituals

    Richard Millington
    22 Jul 2014 | 11:30 pm
    David Spinks has a fun tradition for the CMXSummit. Everyone jumps up and applauds speakers as they walk on stage.  It's fun for participants and a buzz for speakers.  Some communities (especially those we're involved with) ask members to share their biggest mistake. It breaks down emotional isolation from the community. It typically gets a good response. It's interesting to established regulars. It facilitates bonding. Sharing the biggest success/fear can work just as well.  Small, exclusive, communities can profile newcomers or invite members to share their…
 
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    Personal Branding TV

  • Dorie Clark Interview – Reach Personal Branding Interview Series

    reachproducer
    27 Jul 2014 | 8:20 pm
    Reinventing You: Define Your Brand, Imagine Your Future Thursday, August 7, 2014 9:00 a.m. Los Angeles | 12:00 p.m. New York 5:00 a.m. London | 6:00 p.m. Paris To Register Click Here! Are you where you want to be professionally? Whether you want to advance faster at your present company, change jobs, or make the jump to a new field entirely, the goal is clear: to build a career that thrives on your unique passions and talents. But to achieve this in today’s competitive job market, it’s almost certain that at some point you’ll need to reinvent yourself professionally.   This…
  • Executives – Create Your Video Bio

    Regina
    7 Jul 2014 | 9:23 pm
    Here’s a how-to video for creating a video bio that William Arruda produced for videoBIO. It gives executives the step by step plan for using video for personal branding.
  • Jeremiah Gardner Interview – Reach Personal Branding Interview Series

    reachproducer
    28 May 2014 | 2:12 pm
    How Lean Brand Development is Changing the Game Click the microphone to download the audio replay >>> The Lean Startup methodology has taken the world by storm. With the concept credited to Eric Ries in 2011, the term “lean” refers to an expedited and waste-free solution to launching a startup company. The lean method can reduce the market risks and sidestep the need for large amounts of initial project funding and expensive product launches and failures. If the lean philosophy works to more effectively launch a product, could the same philosophy work to launch a brand? Our guest…
  • Commercial Break: HoneyMaid – This is Wholesome

    Regina
    8 Apr 2014 | 12:51 pm
    HoneyMaid – This is Wholesome I love this commercial because: Branding is about taking a stand knowing not everyone is going to agree with you. Strong brands often repel as well as attract. The other thing I love about this ad is that Nabisco knew that there could be controversy and was prepared. They followed up – after some negative feedback on Twitter – with this YouTube video that has been seen by over 3Million people. Talk about maximizing value from one marketing campaign! This ad and YOUR personal brand: Be willing to take a stand and express your point of view when you feel…
  • Jason SurfrApp Interview – Reach Personal Branding Interview Series

    reachproducer
    5 Apr 2014 | 1:53 pm
    Creativity For Sale: Digital marketing stories from a guy that sold his last name Click the microphone to download the audio replay >>> Content is indeed king, but do you know why? Content is king because it transforms your unique promise of value into something tangible. Without content, you cannot build an online community. Building an online platform is a tactic used to increase your value and validity as a thought leader. Innovative change catalysts have propelled the soapbox evolution since the early 1900s. Most recently, early adopters who embraced the power of advertising on…
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    Beneath the Brand RSS News Feed

  • Marketing Fashion for Fall That is Unavailable

    Cindy Wendland
    29 Jul 7422 | 6:06 am
    Summary: Have you ever picked a day to go clothes shopping, went to stores, and just couldn't find anything? It happened today, so we switched gears and told family members to look for something and they had no problem finding what they wanted. Maybe it's just tough to be a woman shopping for fall fashion. We used to wait for the three-inch thick Sears and JCPenney catalogs to come out in the summer. Then we would spend days browsing through the catalog and bending down the corners of all the pages where we found outfits we loved. These days the fashion magazines show spreads of great fall…
  • Customer Retention and Loyalty Marketing

    Cindy Wendland
    29 Jul 2014 | 6:19 am
    Summary: When it's time to celebrate a birthday, there are many reasons to get excited. Any age is a good age to celebrate and loyalty marketers make good use of this occasion to connect with customers. In addition to birthday cards and gifts from family, the mail brings other goodies from retailers. Kohl's Department Stores sends a $10 birthday gift card with no strings attached. Boston Store sends a $10 off a $10 or greater purchase. These gift cards get used, and we feel more goodwill toward these retailers.
  • Professional Bull Riding: A Brand To Be Reckoned With

    Emory Brown
    25 Jul 2014 | 9:18 am
    Summary: Cowboys are as American as apple pie. Some of our culture's most iconic images are based around cowboys. The Marlboro Man. Clint Eastwood, pre-political rants. Woody from Toy Story. However, the most popular cowboy image in America today...
  • For Your Next Cruise, Consider Cargo Ship Travel

    Cindy Wendland
    25 Jul 2014 | 6:28 am
    Summary: Cruises are a popular way to vacation with wonderful destinations. Disney even takes travelers to a private island for a unique experience. Another novel way to travel at sea is on a cargo ship. We recently ordered Olaf (the snowman from the movie Frozen) online and the arrival date was six weeks in the future.
  • Does Cultural Branding Beat Strategy?

    Cindy Wendland
    24 Jul 2014 | 4:32 am
    Summary: What impact do cultural differences have on the success of a product? Some people feel that culture beats strategy every time. No matter how good your strategy is in your market, if you haven't modified your product to cater to the culture, the product will not succeed. This is the case not just if you are crossing the oceans to other countries, but also right here at home.
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    Deep Ad Thoughts

  • Website Development Launch Checklist

    Danielle Reigle
    15 Jul 2014 | 7:25 am
    Developing a website can be a complex and tedious project. There are so many steps involved in determining the proper navigation, programming needs, content development, >> The post Website... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Exercising Creativity

    Christina Drews-Leonard
    14 Jul 2014 | 7:00 am
    When you’re tired of grunting at the gym (I’m thinking of the folks at the gym downstairs from our office), it’s time to exercise in >> The post Exercising Creativity... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • 7-11′s Gift to You

    Anna Forbes
    10 Jul 2014 | 8:59 am
      Heads up everyone, tomorrow is 7-11 Day which means free slurpees! And this year 7-11 have taken it to a whole new level by >> The post 7-11′s Gift to You appeared first on Deep... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • A Day in the Life: Anna, Senior Account Executive

    Anna Forbes
    26 Jun 2014 | 8:45 am
    Explaining what I do on a daily basis is crazy hard because I never do the same thing. That’s precisely what I love about my job. To say I wear a lot of hats doesn’t even begin to cover it. As a... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • A Protein Packed Blog Post (Maybe)

    Darren Easton
    20 Jun 2014 | 12:45 pm
    For years I’ve been doing creative for one of our favorite clients:The National Chicken Council. With each campaign, we discuss new strategies and often come >> The post A Protein... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
 
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    Dwayne Flinchum

  • What’s So Social About Social Media?

    admin
    20 Jul 2014 | 8:54 am
    Columbus, Ohio – February 1995. Another consultant and I were touring the offices of the now defunct CompuServe, an early forerunner of AOL and other online communities. As we sat in cubicles and peered over the shoulders of staff giving us demos of the online capabilities, someone observed that members could spend their whole lives online — to which an astute editor retorted, “or their non-lives.” There’s a great Op-Ed in The Times today titled, “Love People, Not Pleasure.” Arthur C. Brooks writes, “Today, each of us can build a personal little fan base, thanks to…
  • Game On: Influencing Behaviors

    admin
    11 May 2014 | 11:03 am
    The weekend edition of The Wall Street Journal features an article titled, “Traponomics.” It’s a fascinating essay, adapted from the book to be published, “Think like a Freak,” by Steven Levitt and Stephen Dubner (of “Freakonomics” and “Superfreakonomics” fame). The title is unfortunate, given the potentially constructive power of thinking shared in the article. While it does not mention the words marketing or branding anywhere, the premise is founded on human behavior and economic “game theory.” As a model to explain the idea, the writers use examples of forecasting…
  • Branding America

    admin
    1 May 2014 | 9:52 am
    There’s been a lot published about the U.S. trade agreements lately, about the growing deficit in U.S. trade with other countries. President Obama realized a setback in Tokyo with the Trans-Pacific Partnership when Japan failed to commit to opening its markets in rice, beef, pork and poultry. At the same time, McKinsey Global Institute (the think tank within McKinsey Consulting) just published a report that the view of global trade changes that we all have — cheap manufacturing in Asian countries landing on store shelves at Walmart, at the expense of more manufacturing jobs in the U.S.
  • Speaking to an Audience of One

    admin
    14 Apr 2014 | 5:55 pm
    For several years now, it’s one of the most common things I hear when speaking with clients about their websites and digital marketing programs: They have the data available and are able to define segmented audiences extremely well, but they are forced to compromise their targeted messaging on the flagship corporate website. They clearly wished they could have a more intimate conversation with their existing customers and prospects. God knows they had a trove of usage metrics available, but technology had not caught up with the need to speak uniquely to each of those visitors. Successful…
  • Rainy Days and Nesteggs

    admin
    7 Apr 2014 | 4:52 pm
    “The recovery still feels like a recession to many Americans and it also looks that way in some economic statistics.”   — Janet Yellen The agency business continues to be slow these days. For that matter, I’m well connected with a lot other businesses and as far as I can discern, it’s most every part of the business services category that seems to be plodding along. Why? Well, I’ve asked a lot of people and the consensus seems to point to a new set of priorities in corporate governance at all those Fortune 1000 companies — the ones that used to dole out business to research…
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    Magnetic Blog

  • How To End Email Overload

    Silvia Pencak
    10 Jul 2014 | 1:04 am
    Do you feel sick to your stomach just looking at your email? I did too, just couple weeks ago. Bunch of folders that never get looked at, inbox full of emails I dread to open… It was Catch 22 as emails were flooding my inbox faster than I could review or delete them. I’m very […] The post How To End Email Overload appeared first on Magnetic Blog.
  • Motivation: You Are More!

    Silvia Pencak
    7 Jul 2014 | 1:04 am
    Turn MOTIVATION into ACTION: Don’t limit yourself by your past. There’s future ahead of you. Choose wisely to take a step in the right direction TODAY! Enter your information below to receive my weekly motivation tip in your inbox. The post Motivation: You Are More! appeared first on Magnetic Blog.
  • Motivation: Born To Win

    Silvia Pencak
    30 Jun 2014 | 8:06 am
    You don’t need to drag one leg after the other walking through life. Gather your strength, sharpen your skills, put on the armor, fight a good fight. Choose action over reaction and design a life you WANT instead of living a life you dread. You were born to win, so take hold of your destiny. […] The post Motivation: Born To Win appeared first on Magnetic Blog.
  • 5 Simple Hacks You Can Use Instantly To Boost Your Productivity

    Silvia Pencak
    26 Jun 2014 | 1:04 am
    Productivity is a buzz word, but it can also become your new reality. Check out these simple tips that can help you to instantly boost your productivity. 1. Set up customized ringtones Phone is one of the first things I tamed. It’s actually pretty simple. I don’t pick up my phone unless it’s a pre-scheduled […] The post 5 Simple Hacks You Can Use Instantly To Boost Your Productivity appeared first on Magnetic Blog.
  • Motivation: First Things First

    Silvia Pencak
    23 Jun 2014 | 1:04 am
    There are things that matter and there are others that keep you away from what matters. Magic happens when you discern which ones are which. Turn MOTIVATION into ACTION: What needs to be forgiven and forgotten? What requires your attention? Put first things first! Enter your information below to receive my weekly motivation tip in […] The post Motivation: First Things First appeared first on Magnetic Blog.
 
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    Hinge Branding and Marketing Blog

  • Rebranding 101: Is Your Firm Ready to Rebrand?

    Stacy Picking
    29 Jul 2014 | 9:59 am
    There are plenty of reasons not to rebrand. It can be time consuming and expensive. It requires a strong vision and lots of decision-making. It involves employee buy-in and proper education to ensure everyone lands on the same page. But despite all of that, rebranding can be the best move for your firm to stay ahead of the competition. Why should your firm consider a rebrand? Your motives to rebrand will be unique to your firm, but here are a few common reasons why rebranding can be a good, tactical move for driving growth and profitability. Undergoing a rebrand lets your firm reexamine its…
  • CPA Brand Strategy: How To Make The 3 Levels Work For You

    Lee Frederiksen
    28 Jul 2014 | 6:58 am
    Building your CPA firm’s brand can be a real challenge. Multiple practice areas, service lines, and offices all add to the complexity of developing and implementing an effective strategy. How can you go about building your firm’s brand while remaining responsive to various practice and service leaders? We’re going to offer you a way of thinking about your brand strategy that may help you stay on course.  Let’s start with what we mean by your brand.  Your Brand Defined While there a lot of definitions of a brand, a professional services brand can be boiled…
  • 8 Key Questions That Will Help You to Know When to Update Your Website

    Megan Yaroch
    25 Jul 2014 | 8:15 am
    Whether your firm manages its own website or not, these 8 questions will help you determine whether your site is up to date, or ready for an update. 1. Can you update your own content or photos without having to call a developer? Upgrade your website to an open source CMS like Wordpress.  Although a CMS system has an upfront cost, it will save you money in the long run when compared to the hourly rates of hired help. If you can operate a word processor, you will have no problem managing a CMS like Wordpress.  With thousands of other users, open source CMS sites have plenty of…
  • How to Create Compelling Technology Client Case Stories

    Elizabeth Harr
    24 Jul 2014 | 10:06 am
    Having a good reputation is key to having a successful brand, especially in the technology industry. So much so, that at Hinge, we define your brand as a combination of your reputation and your visibility. Sure, there are other ingredients in this recipe, but without a visible reputation, no one would be willing to even try your dish. And this is more than speculation on our part. When performing research for our book Inside the Buyer’s Brain, the Hinge Research Institute asked over 1,300 buyers and sellers of professional services to identify the best ways to market to buyers:  …
  • Tale of a Blog Overhaul (Slideshare)

    Kim Cornwall Malseed
    23 Jul 2014 | 9:38 am
    Twelve years ago, Hinge created its very first professional services blog. It has seen many changes since then, but none as great as its most recent redesign. Check out the slideshare below to learn how and why Hinge has relaunched its new blog, Professional Services Marketing Today. Tale of a Blog Overhaul from Hingemarketing   For more information on content marketing through blogging, check out our free Content Marketing Guide for Professional Services. On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn.
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    Katz Marketing Solutions' Brand Triumphs & Tragedies

  • University of Dayton’s Rebranding Nightmare

    Tammy Katz
    24 Jul 2014 | 10:19 am
    University of Dayton proudly unveiled its unfortunate new athletic logo last week, which has been largely skewered by their alumni.    Noble intentions, but not exactly the desired outcome.       The university is primarily known as “U.D.” and the old and new athletic logos are: Old:                                                         New: The logo change was intended to be an investment in the athletic program’s future, with ” a stronger, more iconic representation of our program and our sports teams…
  • 5 Hottest Food Trends at Expo West |

    Tammy Katz
    20 Mar 2014 | 8:17 am
    We were delighted to appear in The Ohio State University’s Food Innovation Center Blog: “Natural Products Expo West 2014 was an incredible show of natural, organic, and healthy food and beverage manufacturing, ingredients, and in many ways – the future of the food industry, given that healthier food has moved from trend to societal shift. The natural, organic and healthy products food industry is growing nearly three times higher than the food industry average, per Penton. I had the privilege of attending with 67,000 of my closest friends and 2,600 exhibitors. Expo West was an…
  • Super Bowl XLVIII Ad Rankings: Budweiser, Doritos (and Seahawks) Blowout

    Tammy Katz
    3 Feb 2014 | 11:40 am
    Budweiser and Doritos were the uncontested winners in last night’s Ad Bowl, as measured by USAToday (popularity),  Brand Bowl (social media buzz) and Katz Marketing Solutions (effectiveness).   Both brands had two exceptional spots (Budweiser: Puppy Love and Hero’s Welcome; Doritos: Cowboy Kid and Time Machine) that nailed all the essentials of great advertising:   enhances brand equity, persuasive, resonates with the target audience, compelling main message, brand integral to the story, and the Super Bowl ‘wow’ factor for entertainment.   Doritos…
  • Food Mergers and Acquisitions that will shape 2014

    Tammy Katz
    13 Dec 2013 | 7:37 am
    Brilliant overview by Paul Conley/FoodDive: three expected trends in the food industry. 1.  Buying market share 2.  Dumping the non-core (refocusing on core) 3.  Buying younger (and more innovative) companies “This week saw two more giant deals for the food industry in a year that has been filled with mergers, acquisitions and divestments. Sysco announced it would spend $3.5 billion to buy competitor U.S. Foods; meanwhile, WhiteWave announced it would spend $600 million to acquire Earthbound Farm. Those deals, as different as they were, pointed to a…
  • What Keeps Marketers Up at Night?

    Tammy Katz
    29 Sep 2013 | 9:22 am
    Key Issues for Marketers are driving growth, ROI and digital capabilities, per MarketingProfs #marketing #brands What Keeps Marketers Up at Night?                    by Ayaz Nanji  | September 26,  2013 Not surprisingly, the foremost worry for marketers is reaching customers,  with 82% saying it is a major concern, according to a recent survey by Adobe. The next most common worries are understanding whether campaigns are working  (79% of survey respondents) and proving campaign…
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    Aaker on Brands

  • Why Would Anyone Write a Book?

    23 Jul 2014 | 12:00 am
    This month, my 18th book comes out: Aaker on Branding: 20 Principles that Drive Success. It is a compact description of some four dozen branding concepts and structures that have been developed and used during the “branding” era extending back a couple of decades.But in this new digital era, why would anyone write even one book, to say nothing of my many? There is so much pain not only from writing the first draft but also the production and marketing as well. My answer has nothing to do with the money.First, I like the process. I like pulling together parts of a bigger puzzle, seeing a…
  • Need to Differentiate? Consider Organizational Values

    16 Jul 2014 | 12:00 am
    Just when you think you have an offering innovation that powers a meaningful differentiation, a competitor brand copies you. Or, worse, appears to copy you.But what a competitor brand cannot copy is an organization—its people, culture, heritage, programs, assets and capabilities— because each organization should be unique and enduring. There are dozens of organizational values to implement in order to differentiate, but six keep resurfacing as driving forces:Perceived QualityA basic organizational function is to create offerings that consistently deliver high quality with respect to their…
  • Where Do Brand-Building Ideas Come From?

    9 Jul 2014 | 12:00 am
    When it comes to brand-building programs quality should come before budget concerns. It is worthwhile to spend a significant proportion of a brand-building budget on finding truly effective brand-building initiatives. The chances of finding brand-building home runs will be higher if one or more of these methods and perspectives are used:External role modelsFind an organization that has successfully addressed a similar problem or task and adapt what they did. And don’t limit the search to those organizations that look like your own – be willing to look more broadly. A retail bank with a…
  • Brands as Assets: The Idea that Transformed Marketing

    2 Jul 2014 | 12:00 am
    Sometime in the late 1980s, an explosive idea emerged that brands are assets, have equity and drive overall business strategy and performance. That idea altered perceptions of what marketing does, who does it, and to what end is its purpose. It’s also the focal point of the first chapter of my latest book, Aaker on Branding. It truly transformed marketing, comparable in impact to other transformational ideas that have appeared in the last century such as mass marketing, segmentation and globalization.When firms adopt this asset view of branding, marketing is no longer perceived as a…
  • On Giving a Luxury Brand Relevance and Energy: Look to Burberry

    25 Jun 2014 | 12:00 am
    There is a classic, sometimes intractable, problem for many luxury brands. The brand is losing exclusivity and product differentiation, and its customer base is getting older. How do you maintain relevance and energy with the younger segment given that big innovation is difficult and your brand needs to look and feel prestigious – so you can’t be too wild and crazy?Burberry is a luxury brand that in the last 10 years addressed such problems and more. They faced common problems: an image issue because of being over-licensed, dealing with off-brand products, and being available at…
 
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    brandsalsa

  • Adidas vs. Nike, Which Brand Really Won The World Cup?

    Guest Blogger
    17 Jul 2014 | 1:00 pm
    Adidas vs. Nike, Which Brand Really Won The World Cup? Guest Blogger: Lindsey Freedman   The FIFA World Cup, like all large scale sporting events, is every brand’s dream platform. It gives a brand the potential to be recognized on a global platform while influencing the opinions of millions. The 2014 FIFA World Cup was no different-over $400 million were spent on marketing during the tournament. What makes the 2014 World Cup so different than past years is that brands have to focus on reaching target audiences across multiple platforms. Jason Klein, ListenFirst’s co-founder and…
  • Build Equity in Your Personal Brand

    Guest Blogger
    8 Jul 2014 | 12:38 pm
    Build Equity in Your Personal Brand   By Guest Blogger: Lindsey Freedman Today as I walked into work, I couldn’t help but notice the Starbucks cup in my hand, the iPhone I was texting on and the Nike fuel band on my wrist. As a society we are fixated with brands; we are walking advertisements for the brands we love. However, do these certain brands define our own personal brand? Personal branding is a phrase that has been tossed around a lot lately. But what is it? Is it the items we associate ourselves with, or the profiles we manage on the internet? Forbes says, “Your personal…
  • Brand Collaborations: The Innovative Movement in Branding

    Guest Blogger
    18 Jun 2014 | 11:30 am
    Brand Collaborations: The Innovative Movement in Branding Guest Blogger: Lindsey Freedman Google Glass & Diane von Furstenberg, Starbucks & Duracell, Hershey & Betty Crocker, are all examples of popular brand collaborations. As discussed in our previous post on Fitbit and Tory Burch, brand collaborations are occurring more because of the potential effects on brand equity and expanding target audiences. According to Michelle Greenwald of Inc., this trend began in the 1990s when Lexus offered interior options by famous fashion retailer, Coach. Fast forward to 2014 and this trend…
  • Real-Time Marketing: Making It Work For Pharma Branders

    Meara Lyons
    22 May 2014 | 11:48 am
    Real-Time Marketing: Making It Work For Pharma Branders Let’s start by creating a baseline for this topic. What is real-time marketing (RTM)? Of all the attempts to define this marketing strategy, a blog post from Evergage sums it up quite nicely: RTM is “…the practice of brands engaging their audience via content, advertising, and product placement that is relevant to a specific current event or cultural happening. The content is most often in the form of a “meme” or graphic advertisement shared through social media channels.” An easy example? Oreo’s infamous tweet during last…
  • Taking Your Brand Online

    Guest Blogger
    20 May 2014 | 10:57 am
    Taking Your Brand Online Guest Blogger: Ashley Wiederhold The Internet is really quite a fascinating space. You can find virtually any piece of information that you may need online—and this includes information about companies that you may be considering working with. Anyone, at any time, can do a quick Google search of a business name and gain access to the company’s website, social media feeds, blog, etc. Basically, any online asset that a company has can be uncovered by the right Google search. If your business has great branding in place, this is fantastic! Each and every webpage that…
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    Brand Touchpoints

  • The cat that drank the milk

    Abhinaya Chandrasekhar
    8 Jul 2014 | 12:23 am
    Internet is everywhere. Technology has intertwined with regular home devices to automate life. Today, we don’t even realise the extent of automation. From the voice automated coffee machine to auto car parking, home automation, the company building the technology loses out on branding. As consumers we recognise that Black and Decker has a new automated coffee pot. But do we know who built it? Intel managed to crack it with their famed “Intel Inside.” But when your touch goes beyond a single product, what would you do? So how would a company that deals with the internet of…
  • VAN GOGH larger than life

    Abhinaya Chandrasekhar
    3 Jul 2014 | 3:26 am
      Last week I was in Saint Petersburg and visited the Van Gogh Alive exhibit. This was right after viewing the actual Van Gogh paintings at the Hermitage. The sensory experience blew me away.   The crystal clear images blown up to a larger than life size coupled with the right music allowed us to engage with the art and appreciate it better. Especially since Van Gogh painted in smaller canvases and I didn’t have to fight my way through a million tourists trying to capture the same painting from up close.   With more than 3000 Van Gogh pieces interacting digitally from wall to…
  • Instagram your ad

    Abhinaya Chandrasekhar
    6 May 2014 | 1:51 am
    If your online ads with great studio-shot visuals aren’t doing too well, you are not alone. Many people are witnessing a stagnation or even a decrease in the performance of their ads online. And here’s why.   RISE OF INSTAGRAM With the rise of Instagram, people tend to differentiate between studio shot visuals and a candid one. The obvious choice is to look for candid images as they tell an authentic story. As a consumer, I don’t care if the brand has spent tons of money to hire the right model and shoot her striking-a-pose with the product. To me,  if it looks fake, I will not…
  • Would you apply for the world’s toughest job?

    Abhinaya Chandrasekhar
    14 Apr 2014 | 11:13 pm
    Rehtom Inc. is hiring and the job profile is pretty tough. In fact, people are saying this is definitely the World’s toughest job.  Profile is almost brutal. Requirements include - Standing up almost all the time Constantly exerting yourself Working from 135 to unlimited hours per week Degrees in medicine, finance and culinary arts necessary No vacations The work load goes up on Thanksgiving, Christmas, New Year’s and other holidays No time to sleep Salary = $0   Umm yes. You will be paid nothing. But your designation will be ‘director of operations.’ (Resume…
  • Myntra vs Flipkart

    Abhinaya Chandrasekhar
    18 Feb 2014 | 9:51 pm
    Myntra recently released a set of three ads. Communication objective was probably to establish Myntra as the destination to find your look. Each TVC brings alive a different situation where one needs help to find their look – such as a girl traveling abroad, a tech geek off to a conference in Goa and a guy who works out but realises his well made body isn’t quite attracting the female attention. And here’s Flipkart who released this ad a while ago. Something that every woman relates to. A closet full of clothes, but yet cannot find the right look. When this ad released, I almost…
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    Mark Di Somma: The Upheavals Blog

  • 20 ways to kill dull products

    markdisomma
    27 Jul 2014 | 3:50 pm
    By Mark Di Somma When Nielsen analysed over 3,400 new consumer product introductions launched in the U.S. market in 2012, it found just 14 managed to generate at least $50 million in sales in their first year and sustain that momentum into their second. Out of some 17,000 new products launched since 2008, just 62 of them have had that kind of success. According to Taddy Hall, “Breakthrough Winners don’t rely on luck or genius. The hallmark of successful innovation is that they resolve struggles or fulfil aspirations; they perform jobs in consumers’ lives.” With that in mind, here’s…
  • Competitive intelligence – capitalising on other brands’ weaknesses

    markdisomma
    24 Jul 2014 | 2:58 pm
    By Mark Di Somma Every brand has two vulnerabilities from an activity point of view: what it’s doing (because that makes its strategy more visible to its competitors) and what it’s not doing (because in failing to act, it generates opportunities for others to do so). Nothing startling there. But Derrick Daye mentioned something recently that I think we need to pay more attention to: the opportunities for “competitive intelligence” – understanding and responding to the underlying attitudes inside a rival brand and the implications of those dynamics competitively. Here’s three…
  • Brand wonderland – the role of the flagship store

    markdisomma
    21 Jul 2014 | 3:58 pm
    By Mark Di Somma As the downtown areas of major metropolitans reclaim popularity and no small element of retail cool amongst the citerati, more and more globally scaled brands are scaling up their physical presence with impressive and expensive flagship stores that literally showcase who they are and what they have to offer. It’s tempting to see these stores as shops. Yes, they often provide a shopping function (which in itself differentiates them from pure-play concept stores) but the best flagships add a new dimension of physicality to a brand. They define in materials, aesthetics and by…
  • Does your brand have touchpoints? Really?

    Mark Di Somma
    17 Jul 2014 | 1:56 pm
    By Mark Di Somma Every brand manager would like to believe that the world will love their brand. Given how much time, energy and experience they pour into trying to make that happen, that seems like a reasonable hope. But, as Douglas Van Praet observes in a recent Fast Company article, consumers are far from inclined to feel that way. “The human truth is no one wants to connect emotionally to your brand … People want to be [led] to a better life not bond with companies.” We could debate whether people want to be led at all, but there’s little dispute that, in the light of this idea,…
  • How to avoid short-selling your brand story

    Mark Di Somma
    14 Jul 2014 | 2:21 pm
    By Mark Di Somma I’m dismayed by how frequently the conversation around content seems to devolve to quantity and tactics. That’s hardly surprising in some ways because of course the two are quickly linked. When everyone’s using the same tactics, quantity starts to look like the only differentiator. Too many brands are in love with frequency. But you don’t build a deep and storied brand purely by posting and retweeting with gusto. Roel De Vries summed it up really well in an interview with Jennifer Rooney when he said that the biggest challenge facing marketers in his opinion was…
 
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    A view inside the Lyfestyle of Brand and Gentleman

  • Friends don't let ffriend's brands over #hashtag

    norman Carswell
    25 Jul 2014 | 12:17 pm
    Hashtags have become the word of the world. Heck even I have my own (#brandmanager, #sikarboyzclub and #butleroftime) to describe my brands. Notice they are relevant to every #brand I represent.A new startup, venture, company or brand can be exciting for anyone. However creating and using hashtags  can be a daunting task.  When you look around they're everywhere and of course you want your own to maximize your brands success.below are some basic steps to help you focus your #hashtag efforts jack:1. create hashtags that are relevant to your brand and EASY TO FIND. ex: the cigar club…
  • The "so-called" high cost of building your brand & doing business.

    norman Carswell
    26 Jun 2014 | 10:17 am
    Many people are excited by the thought of starting a business but paralyzed by the "so- called" cost of doing business. Yes, it can be scary, finding an accountant, creating marketing materials, going to market with the correct strategy and product. Heck, it can be overwhelming (it was for me once).So, as your defacto brand manager let me help get you off the floor.PURCHASE AND own your domain name visit godaddy.com (sometimes low as 99cents)Purchase email package with your domain name so now you have (yourname@yourbusiness.com or something like that). This helps you get away from the…
  • Sharing your BRANDS gifts

    norman Carswell
    14 Apr 2014 | 9:28 pm
    I recently seen the 1st show ever of late night with Jimmy Fallon. His guest was Will Smith during the dialogue he said "The goal of a person is to share their gift & make people's life easier".  Wow, how easy to say and do. That's not saying work for free but each of us has a God given gift that others come to us for. If you think deep you can pinpoint it.Use that gift of yours, help make the world easy for someone, give them a smile, word of encouragement, offer assistance growing their brand.Just once correct the universe.
  • Grow your #brand in silence

    norman Carswell
    15 Mar 2014 | 2:23 pm
    Sitting on the patio, doing resesearch I noticed the sound of rain, a silent hum and consistent. I stopped for a few minutes & did NOTHING (while finishing this tasty cigar). When I came back to my phone, the research became more clearer the objective was easy to meet. Every now & then you have to do NOTHING, sit still and clear your head. Ask yourself the tough questions (am i doing enough with my brand, what is my competition doing better etc), smile and for goodness sake don't run out of matches to light your cigar.
  • The cost of PASSION

    norman Carswell
    24 Jan 2014 | 8:00 am
    Approaching a milestone in my life, I think back to how many times the word PASSION has been mentioned when talking about me and the cost I've paid to have it. PASSION sounds great, evoking imagery of employees smiling while working late, freely giving up ideas with no expectations or doing the behind the scenes work allowing someone else to get the credit (admit it, this is true). Human Resources and hiring managers throw it around freely & bosses use it as a tag word during company meetings. Read this next sentence carefully, most companies don't want the passion of a Michael Jordan or…
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    The Bullet | Branding Blog

  • How To Win At Social Media, Act 3: The Society of Good Taste

    Peter Gan
    2 Jul 2014 | 7:48 am
    This article is an instalment of a three-part series. Catch up on our previous discussion here. Ever heard of Grey Poupon? No? It’s probably because you’re a despicable philistine that can’t tell the difference between a sonnet and a pantoum. Without standing too close, let us tell you a story of the finest Dijon mustard to ever waltz across our palates and how they earned their laurels on social media. With a rich history that begins in 1866 in Dijon, France, this exquisite wholegrain mustard shot to prominence in the 1980s when they positioned themselves as “one of life’s finer…
  • How To Win At Social Media, Act 2: Protection Against Mayhem

    Peter Gan
    25 Jun 2014 | 5:50 am
    This article is an instalment of a three-part series. Catch up on our previous discussion here. There’s a Malay saying that goes “malang tidak berbau,” which means you can’t “smell” mayhem.  And you know it’s true because none of us can really expect the unexpected — that’s what insurance is for, right? Now one might wonder, how do you translate that into an ad campaign that doesn’t look like another lifestyle spot with a tinge of insurance positioning, especially dealing with a subject that’s so grim and statistic heavy? Enter Mayhem Is Everywhere, by Allstate…
  • How To Win At Social Media, Act 1: The Snack Attack

    Peter Gan
    18 Jun 2014 | 7:09 am
    It’s no stretch to say, branding as we know it is jumping on-board the online bandwagon faster than a teenager discovering twerking for the first time, and with every right to! It is the most accessible and most interactive platform for a brand to communicate with its consumer, as the entire general populous live there too. However this new and wondrous land that hold so much promise, can also be eerily mysterious and bewildering as the prospect of endless possibility and boundless creativeness coupled hand-in-hand with cutting edge technology, programs and apps sounds utterly confusing and…
  • Of Fathers and Football

    Peter Gan
    11 Jun 2014 | 6:13 am
    It couldn’t be more apt that the world’s greatest footballing event kicks-off in the same week we celebrate the world’s greatest heroes: fathers. There’s a special brand of love a father shares with his son. And more often than not, this love revolves around sports – the most famous one being football. With the 2014 FIFA World Cup strutting its samba in Brazil on the same week as father’s day, it seems that the union of fatherhood and sports will be made ever stronger. The FIFA World Cup was first held in 1930 and has since become the emblem of competitive spirit. Every four…
  • Can You Survive Offline? Ernest Did!

    Peter Gan
    4 Jun 2014 | 6:45 am
    I’m pretty sure you know who Ernest Zacharevic is. If you don’t, well… it’s time to make a trip to Penang! Ernest is the celebrated Lithuanian street artist whose beautiful murals colour the vintage streets of Penang and other buzzing cities like Kuala Lumpur and Johor. From depicting the most fun childhood moments ridden on a shaky bike to violent Lego pieces that wield heavy social commentary, Ernest Zacharevic paints pictures that reflects the life of locals from a perspective that resembles so much of a Malaysian’s, it’s almost uncanny. And there is no stopping him.
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    The Frager Factor

  • What If Facebook and Twitter Paid You To Post (I'd Be VERY Rich!) Exciting News...

    29 Jul 2014 | 11:42 am
    PLUS: Dear CEO… Why Are Your Frightened Of Social Media? ave $9, Here Are The TechCrunch Staff’s Email Addresses; Scottsdale's Maracay Homes parent acquired in $2.8B merger; The Family Dollar deal embodies everything wrong with American... and Google Pigeon Algorithm Update and a Job (maybe for you) Your network's talking about: Google Pigeon Algorithm Update: What We Know globerunner.com
  • Why Most Brands Won't Sign The ICANN contract; Humanize Your Brand

    29 Jul 2014 | 6:37 am
    PLUS: So You're Not Up at 5 a.m. to Work? What's Wrong With You? Nothing; Amazon’s Bet On Exclusive Games To Make Its Fire Gadgets More Enticing; The Simple Design Trick Behind $800 Sneakers; How to Humanize Your Brand… and Mark Cuban: Dust to Dust: Will Disappearing Text Apps Revolutionize Divorce?   via Mark Cuban Dust to Dust: Will Disappearing Text Apps Revolutionize
  • 10 Things You Didn't Know You Agreed to via Terms of Service

    28 Jul 2014 | 2:48 pm
    PLUS: 4 Questions to Ask Yourself When Opportunity Knocks; Could a Robot Write Great Headlines? Amazon Launches a Portal Dedicated to Customizing 3D-printed Products; Eight Media and Marketing Buzzwords That Must Die; Local Motors’ 3D Printed Car - and... Turn Your Blog Into A Learning Center To Win At Content Marketing 10 Things You Didn't Know You Agreed to via Terms of Service
  • How Major Brands Are Falling Foul Of Domain Name Cybersquatters

    28 Jul 2014 | 11:46 am
    PLUS: Uber now charging drivers $520; Zillow Buying Trulia For $3.5 Billion; he secret to getting mentioned on social media; 4 Ways Your Brand Can Become a True Thought Leader; How the 'PayPal Mafia' redefined success in Silicon Valley; and... Lawsuit: "Happy Birthday" is not in copyright, and Warner owes the... Recent Sales and Big Changes Afoot From Frank Schilling & Domain Name...
  • Wine App Solves Age-Old Dilemma; Launching w/o Domain Name Presents Another. Rick Schwartz Has A Solution.

    28 Jul 2014 | 8:50 am
    A wine menu is just a string of confusing French words to most people. But take a photo of one with WineGlass, and the app overlays reviews, tasting notes, and what you should expect to pay for each bottle on the menu. WineGlass could keep you from getting ripped off, find you vino you actually like, and make you a hit at dinner parties for just $5. Developed by a Roddy Lindsay, a six-year
 
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    BrandYourself Blog

  • BrandYourself is Hiring a Recruitment & Company Culture Specialist

    Sabrina Clark
    14 Jul 2014 | 4:55 pm
    BrandYourself is hiring a Recruitment & Company Culture Specialist. This role is responsible for recruiting talent for open positions at BrandYourself as well as maintaining our awesome company culture. About the Position Recruit and Qualify Potential Candidates: This is one of our most important positions; you are directly impacting the hiring process at BrandYourself. Not everyone is a good fit for our culture or the specific job position, so your main responsibility is first screening an applicant during a phone interview and then determining if they should be brought in for an…
  • BrandYourself is Hiring a Lead Visual Designer

    Sabrina Clark
    13 Jul 2014 | 8:15 am
    BrandYourself is hiring a Lead Visual Designer. This role is responsible for the visual identity of BrandYourself’s entire platform and user experience. About the Position Product & User Experience Design: While you will be coordinating with the founders and other members of our team, your primary responsibility is taking over the visual identity of the product and making the user experience beautiful. This is one of the most important positions in the company: We are a design-driven company. We understand the design is the product. You’ll be making decisions and creating…
  • BrandYourself is Hiring a Concierge Account Representative

    Sabrina Clark
    12 Jul 2014 | 8:33 am
    BrandYourself is hiring a Concierge Account Representative. This role is responsible for working directly with our clients of the Concierge program to help them maintain a positive online presence and put their best foot forward online. About the Position You will be in charge of managing 25-30 high profile clients: As part of our Concierge Program, it will be your job to work towards managing the search results of some of our most important clients. You will be expected to perform a variety of tasks including building websites, creating content, building links and publishing profiles in…
  • BrandYourself Named to Inc.’s 35 under 35 Entrepreneurs

    Sabrina Clark
    25 Jun 2014 | 8:54 am
    Note: We’re also in the running for Inc.’s Readers’ Choice for Best Young Company. Please take a moment and vote for us by end of business today (6/25). Thank you for all of your continued support! We’re proud to announce BrandYourself’s team was named to Inc’s “35 under 35 Entrepreneurs” list for 2014! The annual list highlights the coolest founders and their companies. Typically, the list features the top “30 under 30″ entrepreneurs, but Inc upped the ante to “35 under 35″ in celebration of its 35th anniversary. The…
  • BrandYourself closes Series A to continue revolutionizing the reputation management space

    Patrick Ambron
    12 Jun 2014 | 8:41 am
    I’m very excited to announce we officially closed a $3.3M Series A round last week. We brought together a great group of investors who not only believe in our mission, but have the experience and expertise to help us achieve it. This round was lead by New Atlantic Ventures, a VC firm with a great reputation based in Boston and Washington, DC. We were lucky enough to have several firms interested in the round, but when it came to understanding the business and its potential, NAV blew everyone else away. Our incredibly supportive past investors are also joining the round, including Zelkova…
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    Semantic Argument

  • Mind, body and sold: bridging the divide between business and brand

    Rob
    22 Jul 2014 | 10:40 am
    What can Descartes teach us about brands? His concept of duality applies more to modern business than you’d think René Descartes, a towering figure of the scientific revolution, described the mind as non-physical, as opposed to the brain, which he reasoned is made of matter. His position, referred to in philosophy as dualism, seems like [...]
  • As Zappos gets social, what does cutting HR functions say about a brand?

    Rob
    5 Jun 2014 | 10:48 pm
    [Originally published on brandchannel.com] Zappos, the online retailer and subsidiary of Amazon, raised eyebrows last week by announcing that it’s scrapping job postings in favor of a social approach. Prospective employees are now encouraged to join its social network to become Zappos Insiders, and start interacting with its recruiters on Facebook, Twitter and on the company blog. A few months [...]
  • Thinking out loud in a Quora answer

    Rob
    17 Mar 2014 | 3:22 pm
    I recently used a question on Quora as an excuse to think out loud about how we talk about brands and brand strategy. The question was: How do you create and communicate your brand story? So your fledgling business is finally taking off and customers are flooding in. But how do you move forward from [...]
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    Brand Camp Summit

  • Announcing The Brand Camp Summit Detroit 10/16-10/23! Making Tech for All People! #brandcamp14

    Hajj Flemings
    24 Jul 2014 | 10:31 am
      We are excited to announce that the Brand Camp Summit is happening October 16-23, 2014 in Downtown Detroit.  We will be harnessing an extraordinary collection of local and national talent.  There will be 400+ founders, entrepreneurs, investors, developers, designers, tastemakers, startups and brands colliding in Detroit at the intersection of entrepreneurship and technology. This year’s theme is ‘Making Tech for All People’ and our agenda is to birth Detroit’s inclusive startup ecosystem and our keynote is Mitch Kapor the Founder of Lotus and the Kapor Center. The Summit…
 
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    Joey Sargent

  • 6 Reasons You Should Answer the “What’s Your Budget?” Question

    Joellyn Sargent
    17 Jul 2014 | 7:55 am
    “What’s Your Budget?” Do cringe every time you hear that? When a sales rep asks, your first instinct might be to clam up. Mine is. As a former CMO, I spent millions on marketing vendors and technology projects over the years. I was frequently in the buyer’s seat and I know how it feels to suspect that somebody is just trying to get as much money of you as possible. It’s a bit like walking into a car dealership and having the sales person inquire, “So, how much do you want to pay each month?” When you’re buying services for your business,…
  • Shine Like a Diamond: The 4 Cs of Business Success

    Joellyn Sargent
    10 Jul 2014 | 7:55 am
      If you ever bought a diamond for yourself or someone you love, you probably spent a fair amount of time researching the 4 Cs: Color, Clarity, Cut and Carat weight. These four attributes became the standard for assessing the value of a diamond nearly half a century ago when the Gemological Institute of America (GIA) introduced them. What do fine gems have to do with your business? Sparkly stones catch our attention the same way compelling businesses do. Buyers of consumer goods, professional services and even B2B products flock to shiny objects like new technologies, emerging brands and…
  • When Everything Works, It’s Time to Change

    Joellyn Sargent
    3 Jul 2014 | 7:55 am
    Picture this: You’re in the zone, everything in your business is working perfectly. This is exactly what you’ve been working towards! Now you can finally rest and savor your success. Or not. Perfection is sweet, and fleeting. The moment when everything about your business is going well is also precisely the moment you need to change things up. The illusion of perfection is a powerful drug that can lull you into complacency.Click To Tweet - Powered By CoScheduleWhy? Because the illusion of perfection is the drug that can lull you into complacency. You convince yourself…
  • Let’s (Not) Do It My Way

    Joellyn Sargent
    26 Jun 2014 | 7:55 am
    Leadership Lesson: Is that Wrong, or Just Different? I recently returned from my annual trip to Honduras, where I work with a team on construction projects at a children’s home. Every year the team is a different mix of adults and youth who bring various ideas about “the right way” to do things. As we learn to become a team, there is invariably a phrase that becomes the theme for the week. Often repeated in jest, we use this phrase over and over to explain some aspect of our trip. This year, the saying “It’s not wrong, it’s just different” became our…
  • What Do You Get to Do Today?

    Joellyn Sargent
    19 Jun 2014 | 7:55 am
    A Fresh Perspective Recently I was at the Inc. GrowCo conference in Nashville. One of the speakers was Bert Jacobs, cofounder and CEO of Life is Good. You probably know the brand. Its cute t-shirts, hats and other merchandise feature the cartoons like “Jake” and pithy, positive sayings. While Life is Good is a brand that has inspired a devoted following, I have to confess I’m not in the tribe. So when Bert hopped up on stage in his shorts and t-shirt, then promptly kicked off his shoes, my first thought was, “uh-oh, here’s the ‘I’m so casual it’s cool‘ CEO-schtick again!”…
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    Annemarie Cross

  • The Power of Storytelling in your Signature Talk

    Annemarie Cross, Small Business Marketing & Business Success Coach
    28 Jul 2014 | 5:25 pm
    Are you using the power of storytelling in your Signature Talk? You should be – here’s why… Once upon a time… … a very common phrase, which I’m sure you can recall from your childhood as you waited with great expectation to find out what journey you were about to embark on in the story that followed. I know I can. The power of storytelling has been around for centuries – even before the advent of writing. Stories being passed from generation to generation around camp fires, through paintings and carvings on cave walls, on clay/stone tablets, or any other method that…
  • How NOT to alienate your audience at your next speaking gig

    Annemarie Cross, Small Business Marketing & Business Success Coach
    8 Jul 2014 | 1:31 pm
    Imagine this… You’ve spent hours preparing your talk and there you are on stage in front of hundreds of people – sharing your message. But… something unexpected and horrifying is happening. Instead of smiling faces of appreciation, your audience is frowning. Several people are leaning across to one another whispering while looking at you and shaking their heads in disgust; and a few have gotten up and walked out the door. What happened? You’ve alienated your audience. Thankfully we are only imagining this scenario– however I remember cringing when a colleague told me about a…
  • Speaking To Grow Your Business: A Common Mistake

    Annemarie Cross, Small Business Marketing & Business Success Coach
    2 Jul 2014 | 7:48 pm
    Are you speaking to grow your business? Speaking is a great way to boost your visibility and profile to MANY of your ideal clients as it follows the one-to-many model. However, ONLY if you have a clear strategy and the RIGHT steps in place. Unfortunately, many business owners who are speaking to grow their business are leaving thousands (if not tens of thousands) of dollars on the table, because they DON’T have the right steps in place. Let me explain. Imagine you’ve just given a presentation and the audience enjoyed your talk. Even though you received a loud applause at the end of your…
  • Speaking to Grow Your Business: 3 tools you MUST have in place

    Annemarie Cross, Small Business Marketing & Business Success Coach
    26 Jun 2014 | 1:11 am
    Are you speaking to grow your business? According to the Social Media Marketing Industry Report – 2014, sixty per cent of business’s who participated in the survey were going to use speaking (and networking) as an additional way to market their business, alongside social media. In my article “How to Build Credibility, Visibility and Profitability FAST with this One-To-Many Model” I shared the many benefits and successes I have personally experienced through public speaking and can therefore highly recommend speaking as a great way to build visibility for your business. To recap some…
  • [CCP #5] How bartering your services could affect your money mindset & biz growth

    Annemarie Cross, Small Business Marketing & Business Success Coach
    13 Mar 2014 | 12:31 pm
    Hi, Annemarie Cross – Money, Marketing & Mindset Business Coach with another jam packed show for you with tips and strategies on how you build a successful coaching business / practice. Are you tempted to enter into a bartering arrangement because it’s the only way you can afford to hire support? Or do you struggle with not having enough time to get everything done in your business? If you answered yes, then this week’s show is a must-list as I’ll be speaking about: Bartering: is this sound business sense or a money mindset barrier How to start budgeting towards your support team…
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    Bulldog Drummond - Uncommon Sense

  • Zappos Non-Culture

    Bulldog Drummond
    29 Jul 2014 | 9:00 am
    video platformvideo managementvideo solutionsvideo player
  • No Excuse for Bad Behavior

    Bulldog Drummond
    28 Jul 2014 | 8:56 am
    Written by Russell Ruggiero  The world is changing around us and sadly it seems that poor behavior in public spaces is becoming the rule and not the exception. The word “infringe” seems to be more common than ever before, perhaps it’s our increasing world population, habitual narcissistic actions and behaviors, decreasing attention spans or increasing pressure to participate. More than ever we’re experiencing and encouraging a society of very bad manners. From business to personal we need to remember there’s no excuse for bad behavior. Let’s all remember the basic principles we…
  • The Little Nudges That Would Make Even Churchill Proud

    Bulldog Drummond
    25 Jul 2014 | 9:50 am
    Written by Peter Simms If there’s a bell curve of risk aversion by sector, government and philanthropy are at the far right end (by far). A high-level American diplomat recently described to me the risk aversion in Washington these days as “paranoia,” a fear of failure or making a mistake that leads to a state of near paralysis. Innovation and entrepreneurship are all but non-existent in Washington at a time when reinvention and renewal is needed most. Yet, hard as it may be to believe given the current state of affairs, a trip to London and Number 10 Downing Street last week has given…
  • Carrots Come Out to Play

    Bulldog Drummond
    24 Jul 2014 | 9:00 am
  • Just Do Your Job

    Bulldog Drummond
    23 Jul 2014 | 4:49 pm
    Written by Gregg Imamoto Recently, my six year old asked me during basketball practice, what’s my favorite sport and why? The quick answer was basketball and as for the why, I simply stated that I enjoy playing it even more than I enjoy watching it. But, as most children are prone to do, he asked why again. As I resumed practice, it became clearer, what exactly am I trying to teach these young boys right now? The better answer was that basketball is a team sport. It requires a group of individuals to work together to accomplish a common objective. Basketball, similar to most team sports,…
 
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    Branding, logos and graphic design.

  • The #1 lame excuse people use to Not Do Things

    dipika
    21 Jul 2014 | 12:24 am
    A whisper of a thought. Nagging itch to be “creative.” Irritating. “Of course I do, I just… I’m just…”   “See, my sister’s boyfriend’s dog’s… la la la”“Ummmm.”   Like Curious George. Don’t. Ask. Me. That. (Surprise link at end of post.) WE’VE ALL BEEN there. In a place where we are wanting to get to the thing that matters most to us, but we keep putting it off. What is procrastination, exactly? Wikipedia says it’s this: Procrastination is the practice of carrying out less…
  • The 5-minute test that will change your life

    dipika
    14 Jul 2014 | 12:08 am
    CONCEPTING for anything starts with a simple idea: anything is possible. Dipika (pictured) at the early, ideation part of the process with new clients in Phnom Penh. DO YOU FEEL squeamish when someone new asks you to talk about yourself? “Tell me who you are, what you do, et cetera.” And it feels like the whole time you’re giving your default answer, they’re going, “So?” It’s because they probably are. You would be too, admit it. You’d go, “So what? Why should I care? Why should I give my attention to you? What’ve you got…
  • A 10-point checklist for quality

    dipika
    7 Jul 2014 | 12:07 am
    WHEN YOU ARE CHOOSING, HOW CAN you tell if a thing’s “good?” One criterion. Quality. Is there quality in it? HMMM.If yes, it’s a keeper. If no, you know what to do. But how can you tell if there’s quality? How can we delineate that which counts as higher-than-average goods, services, and even relationships? Experiences that you have an expectation about, in other words, and you may wonder if the things you’re looking forward to will match up to what, through brand or insinuation, has been hinted you’ll enjoy. We all know what bad quality is. But what…
  • What I learned being offline for three days in Battambang

    dipika
    30 Jun 2014 | 4:02 am
    LAST WEEK TODAY I was in the middle of hurling. No, not like the Gaelic sport. But like, you know, throwing up. Things had gotten hard. First world problems, of course, but in the context of this place (Phnom Penh, if you are just joining me here), it certainly was a lot. Add to the fact that you have the normal modern issues of overcommunication that result in not quite good communication, not anywhere near high quality conversation in the digital format, but then, you also see very small children being wheeled in front of your apartment in carts used for collecting plastic cups littered on…
  • Monkeys and User Centered Design, or, On Empathy

    akira
    23 Jun 2014 | 12:56 pm
    “Monkey see, Monkey do,” goes a saying. But turns out, this old saying reveals more about our brain and how it works. In the 90s, Italian researchers led by Dr. Giacomo Rizzolatti discovered “mirror neurons:” monkeys who watched others–monkeys and humans–eat something experienced the same activities in their brains as when they ate something themselves. Subsequent studies using more sophisticated equipment like fMRIs revealed that humans have complex systems of understanding others’ actions and experiences through these neurons, and feelings generated…
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    Soydanbay Corporate Communications and Organizational Development

  • What do countries really mean when they say “We need a brand”?

    Soydanbay
    22 Jul 2014 | 7:31 am
    Meet Jose Filipe Torres, one of the best-known country branding practitioners in the world. We had an opportunity to pick his brain on the most pressing issues related to place branding. We asked, he answered. Candidly… This is the first installment of a three-article interview series with Jose Filipe Torres. Without further ado let’s turn to Jose and hear what he has to say…   Who is Jose Filipe Torres? In the field of country branding, he is a genuine trailblazer. In 2002, he developed the Portuguese Trade Investment brand. Back then he was working for Futurebrand, and that was…
  • Symbolic Meaning of Numbers

    Soydanbay
    24 Jun 2014 | 5:24 am
    Are you considering to use numbers as a part of your brand? Then, you may want to learn about the symbolic meaning of numbers! For instance, why do you think 7 is the world’s most popular number? Or does 5 have a gender? Which of the following is better to convey a sense of uniqueness? 10 or 11? We previously talked about the symbolic meaning of sounds. Now it is time to do the same for numbers! Learn everything in less than 20 minutes by listening to this fun podcast! Numbers by Andy Maguirehttps://www.flickr.com/photos/andymag/Filed under: Brand Identity, Brand Personality, Depth…
  • Should the LA Clippers Change its Name?

    Soydanbay
    10 Jun 2014 | 9:28 am
    Donald Sterling, the disgraced owner of the Los Angeles Clippers has decided to sell his team, and Steve Ballmer, the former CEO of Microsoft placed a bid of $2 billion to purchase it. Since the NBA approved his proposal, now many people are wondering the same thing: Should Balmer rename the LA Clippers? Do they need a clean slate? That’s an interesting discussion. Let’s look at it from branding perspective! Before we go any further, let’s make a branding criterion very clear: Renaming a brand is arguably the most important decision an owner would ever make. We often forget that the…
  • How to create a buyer persona?

    Soydanbay
    27 May 2014 | 7:25 am
    “Our target audience is 18-48, female and male, C1, B and A.” You might have heard a similar nonsense statement before… The above sentence is a feeble -and rather soulless- attempt to describe a “target” “audience”. I am categorically against using such lingo as it’s a completely outdated way of thinking. I also believe that in this day and age (#socialera), for a company to be successful, it is mandatory to change its vocabulary. What does this mean for your brand? Sadly, so many marketers still think of -and refer to- their customers…
  • How to discover your organizational values?

    Soydanbay
    29 Apr 2014 | 8:09 am
    Are you trying to define what keeps your organization together? Do you want to discover your organizational values? Would you like to write down “the way things get done around here?” Then, read on! I am frequently asked to help brands and organizations to discover their values. Not so rarely, my clients give me a piece of paper, on which their existing values are written. On that paper, you would see a laundry list of cliché (or sometimes trendy) words like: Integrity, teamwork, efficiency… Not only these words often feel inauthentic to the…
 
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    Restaurant Branding Roadmap

  • An awesome avenue for flying solo – Crowdsourcing

    Karen Post
    8 Jul 2014 | 4:13 pm
    OOOPS for some reason you may have gotten this blog twice. Technology has its ways of mysteriously making us wonder, "What just happened?". Sorry! If you didn't get this blog post last week, it's a good one on ways to leverage small budgets and get big ideas. Read on. Operating a start up or even small restaurant can be lonely. There’s so much to do. Identify the right location, find funding, decide on a concept, create a menu, hire the best people and design and plan for your brand. And then you need to accomplish a lot of this, fast on one half of a shoestring. YIKES! Not too worry. There…
  • Need a shot of spotlight on your brand? Earn publicity.

    Karen Post
    25 Jun 2014 | 7:04 am
    Publicity can be a low-cost, high-exposure home run for any brand. Here are three simple ideas that scored a lot of ink and broadcast eyes. Remember staying top of mind is important for your brand and often can be the deciding element that gets a consumer to select your place for their next meal out. Check out these examples, and then ask yourself and your team, how you can take advantage of this brand-building tactic with your restaurant in the very near future.
  • Building your brand from the inside out

    Karen Post
    10 Jun 2014 | 3:04 pm
    While the value of a restaurant brand may be measured in terms of what the public, your customers and the local community thinks, feels and expects from your place, there’s another group with whom your brand value must rate high. Successful operators invest more (and often even before they spend on any external branding) on the inside brand with employees. Starbucks®, Zappos® and Whole Foods® are all examples of major brands that started small, today are international power brands that built their brands from the inside out. The leadership behind these companies believed that when your…
  • How to use your receipts to build your brand

    Jocelyn Ring
    15 May 2014 | 6:11 am
    Whether you are on the giving or receiving end of a receipt, how much attention do you pay to it? If you’re printing it out and delivering it to a customer, it might take two seconds to print, tear and hand off. You might spend 5 to 10 seconds if you are paying a check. You’ll glance at it to make sure it looks OK then pay. Your final copy probably ends up in the circular file, otherwise known as the garbage can. This small piece of paper is an often overlooked touch point that you can use to build your brand and your relationship with your customers. Most restaurants miss out on this…
  • How to make your restaurant thrive in a tough location

    Jocelyn Ring
    7 May 2014 | 11:09 am
    You asked, we answered. We received a question from a reader who asked: Our restaurant is located in a challenging area, there’s not much foot traffic and it’s a bit off the beaten path. Other restaurants have been in this building and haven’t succeeded, but we believe that we can make a go of it. We chose this location because is has a beautiful outdoor patio and we are able to use it for most months out of the year. Our food and service are really good, but we need some ideas to overcome the less than ideal location. Do you have any ideas for how to do this? Thanks. Sean Great…
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    Imagemme

  • Always Brand Like a Girl

    blingbling
    2 Jul 2014 | 11:00 am
      After 6 days, Always’ online branding campaign – #ThinkLikeAGirl – has more than 17,000,000 views. That’s impressive, especially for a product that historically lacks much PR value and has been limited, more or less, to bright and airy commercials of smiling women accompanied by illustrations of the product’s efficiency.     But Always wasn’t the first company to shake things up. In 2009, Kotex launched a subrand called U, which featured brightly-colored packaging designs that targeted, like Always’ current campaign, younger and…
  • Clickhole Launches: Who Knew SEO Humor could be so Biting, and Relevant

    blingbling
    13 Jun 2014 | 9:29 am
        The bright, bitter minds behind the Onion have turned their sights on an entirely new medium, and the results couldn’t be better, or darker.             Taking the elements of self-parody already present in Buzzfeed and turning them up to 11, Clickhole.com isn’t so much a parody of a particular site as it is of the internet as a whole, or of the tastes and predispositions that drive high volumes of traffic to the most novel – and trivial – content.             A slight adaptation of the familiar Onion brand and…
  • Beyond 101 Branding from Harrys’ Shaving

    blingbling
    12 Jun 2014 | 11:58 am
      First Round Review (firstround.com) just posted an excellent, in-depth article on the branding success of Harrys’ – an ordinary product that is making big waves in a 2.5 billion dollar industry by virtue of its branding. Read the full article here: http://bit.ly/UwAq7I
  • Coca-Cola Steps Up its Game for World Cup Packaging Design

    blingbling
    9 Jun 2014 | 7:56 am
    A score of companies – sponsors and otherwise – are known to pounce on the hype preceding playoffs or tournaments, for any number of reasons: they’re eager to seem festive, to demonstrate the efficacy of a product (think sports drinks or sponsored active wear), or to appeal to fans and drive brand image.  The World Cup is no different, and because it only comes around once every four years, the opportunities it presents fans and brands alike are all that more precious.  Coca Cola knows this, and with the tournament beginning later this week, we think a brief…
  • Coca Cola’s “2nd Lives” Initiative – (Undercooked?) Branding at its Best

    blingbling
    6 Jun 2014 | 9:35 am
    There’s been a decent amount of design and branding buzz since Coca Cola rolled out its “2nd Lives” campaign, which claims to bring a host of fun new uses to a bottle of coke after it’s been chugged down.  Launched first in Vietnam, the campaign distributes kits – 40,000 to start out with, each containing 16 inserts to turn plastic bottles into soap dispensers, squirt guns, bubble makers, and more – in an effort to encourage consumers to recycle.  And, of course, to saturate the home and office with as many Coke logos as possible.       “What if empty Coke…
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    John Morgan

  • 8 Ways To Make Your Audience Love You

    John Morgan
    24 Jul 2014 | 6:30 am
    You fight tooth and nail to build your audience. Yet in many cases they give attention but not their focus. They’re aware of you, but they aren’t connected to you. It’s not your fault. For years you’ve been taught to “add value” by creating content as much as you can. When those results start leveling off, those same people tell you to create better content. Great content is a must, there’s no arguing with that. But stopping there creates a problem. Content doesn’t equal connection. You know those people who’s audience hangs on every word…
  • How To Get The Most Out Of The Questions You Ask

    John Morgan
    15 Jul 2014 | 5:51 am
    It has been said that there are no stupid questions. Whoever originally said that has never watched a movie with my mother. There are stupid questions and that’s okay. What’s not okay is the fear of asking questions you are afraid will make you look bad. Sure, everyone wants to put their best foot forward. We all love to make a good impression. But you’re doing a lot of harm to yourself by trying to ask what you think are ‘the right’ questions. “Quality questions create a quality life. Successful people ask better questions, and as a result, they get better…
  • 12 People Keeping You From Success

    John Morgan
    20 Mar 2014 | 9:33 am
    Could it be true that there is a group of people keeping you from success? I can assure you that it’s true. Now, you may be thinking that I’m referring to your competition, your spouse, or maybe even your parents. Hang on to your seat because the only person I’m actually referring to is YOU. Seriously, put some thought into this, you hold yourself back in all areas of your life and business. You do this in multiple ways which is why it’s like there’s a small army against you. Here’s who is holding you back: YOU: When you focus on the problem instead of the…
  • 7 Signs You’re Destined To Fail

    John Morgan
    13 Dec 2013 | 8:15 am
    History is full of people who are ambitious, creative, and complete failures. The newest idea, technology, trend or strategy are worthless. Why? Because there’s something else you must figure out first or nothing will work. You will sabotage yourself. You see, there are certain principles that if screwed up will cause you to fail regardless of what it is you’re attempting to accomplish. Let’s take a look at 7 of them right now: 1: Low Self-Esteem & Self-Worth If you don’t believe in yourself and what you do, then don’t expect anyone else to either. People…
  • Success Lessons From A Former Homeless Man

    John Morgan
    6 Nov 2013 | 6:05 am
    How do you go from being homeless living under a pier to a NY Times best-selling author of multiple books and being invited to speak at the White House a handful of times? Well, hopefully that’s not your situation because you wouldn’t be reading this if you were homeless. But that’s the exact situation of my friend Andy Andrews. Andy went from being homeless to achieving success in a lot of areas in life. The question on your mind is likely…HOW? I’ve got good news for you, Andy and I recently recorded a conversation where I asked him to share some of the key…
 
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    AYTM

  • Facebook Mobile Survey: Mobile Platform Not Gaining Many Users

    Anne Pilon
    29 Jul 2014 | 6:05 am
    Shares of Facebook soared 8% in premarket trading last week. Much of the reason for investors’ increased confidence in the social media giant has to do with its mobile strategy. Facebook mobile users have reportedly increased over the past several years as the company has evolved and added more mobile and location-based features. So just how much has the Facebook mobile landscape changed over the past couple of years? Facebook Mobile In Ask Your Target Market’s latest survey, 20% of respondents said they often use Facebook on their phone or mobile device. 23% said they sometimes use…
  • Generic Products Survey: Most Believe Name Brands Mean Higher Quality

    Anne Pilon
    28 Jul 2014 | 6:36 am
    Generic and store brand products have been around for years, offering low cost alternatives to name brands in various industries. From grocery stores to pharmacies to shopping malls, consumers are often left with the choice of whether to spend a little more for brand names or save with generics. So how often do people decide to purchase generic products? Generic Products In Ask Your Target Market’s latest survey, 17% of respondents said they always buy generic products instead of name brand products. 23% said they buy generic products most of the time. 34% said they buy generic products…
  • Smart Luggage Survey: Nearly Half Have Dealt With Lost Luggage

    Anne Pilon
    25 Jul 2014 | 6:25 am
    When an airline loses your luggage, getting it back can be a nightmare. That’s why some tech and travel companies, including AT&T and Airbus, have proposed the concept of smart luggage. This type of luggage would include GPS trackers so that airlines could easily locate the lost items. How many travelers would be interested in utilizing this technology? Travelers In Ask Your Target Market’s latest survey, 3% of respondents said they travel via airplane at least once per month. 11% said they travel by airplane a few times per year. 14% fly once or twice per year. 13% fly every few…
  • Smart Rewards Survey: Smartphone Privacy a Moderate Concern

    Anne Pilon
    24 Jul 2014 | 6:07 am
    Verizon recently announced a new program that would offer rewards to customers for various activities. Participants can accrue points for things like signing onto Verizon’s website and paying their bills online. But the part of the program that’s raising eyebrows deals with the company’s marketing program. Verizon is offering rewards points to customers who allow the company to track their activity, including geographical location and web browsing, for marketing purposes. How many would agree to take part in this part of Verizon’s Smart Rewards program? Or are people too worried about…
  • Kindle Unlimited Survey: Current Kindle Owners Interested in New Program

    Anne Pilon
    23 Jul 2014 | 6:03 am
    Amazon just announced a new program for Kindle owners that will allow them access to hundreds of thousands of books on their devices for about $10 per month. E-readers have gained popularity since the Kindle first launched, and many have been waiting for a program like this to emerge. How many will take advantage of Kindle Unlimited? E-Readers In Ask Your Target Market’s latest survey, 32% of respondents said they currently own an e-reader. The Kindle is the most popular device, according to respondents. 76% of those who own an e-reader said they own a Kindle. 20% own a Nook from Barnes and…
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    re:DESIGN and reignite your business. - Blog

  • Create Unique Content and Own Your Business Niche

    15 Jul 2014 | 5:48 am
    Pin it! Sharing other people’s content on social media is nice, but the best content sharers are content creators. Makers. Producers. Originators. It’s one thing to cover that ’80s band on stage with a bad wig at the local fair — it’s a completely different thing to perform a song you’ve written and then share it with the rest of the world for the first time. If it’s good, people will snap to attention. If it’s not so good, well… people may head to the side area for a corn dog, but if it’s really, really good? You could soon find…
  • [INFOGRAPHIC] 12 Reasons Your Business Needs to Get Visual

    8 May 2014 | 12:32 pm
    The shift to the visual is evident everywhere we look, in all media — the infographic below explains why. A good, strong visual married to a good concept — with the right strategy and the right words — wins every time, especially in today’s busy, noisy media world. One thing is clear: visuals and all that traditional creative expertise brings to the table has never been more important for capturing eyeballs, expanding brand influence, and getting people to act. Display this infographic on your site by copying the code below: <center><a…
  • Cheap, Freebie “Design” Tools Are Not Really About Design At All

    16 Apr 2014 | 7:53 am
    Pin it! They’re slick. They’re cheap. Their sales pitches look convincing. And there are some very well-respected people promoting their services. But they have absolutely none of the virtues of what REAL design brings to business. Dragged and dropped, templated, clip-arted, cheapo do-it-yourself “design” tools do not really produce design at all — at least not the type of design that can truly transform your business and take it to new heights. They are Trojan horses — fakes, frauds — cake decorating applied to something that should really be taken a…
  • Working With Designers Should be Joyful, Not Painful

    25 Mar 2014 | 8:46 am
    Good designers are hard to find and sometimes even harder to work with. But it doesn’t need to be this way.It is common for a client to ask for something and then wonder why the designer won’t just give them what they want. After all, “the customer is always right.” Right?Wrong.That may work in a fast food restaurant or a shoe store, but when it comes to working in the area of professional design communications, it gets a bit more complex than that. And really, you — as the client — shouldn’t want it any other way. In fact, if a designer isn’t…
  • Lessons in Creating Quality Content from Cartoonists

    18 Feb 2014 | 11:26 am
    I learned some lessons pretty early in life that have served me well over the years. When I thought I was just learning about cartooning, I was actually learning much more. As a young aspiring cartoonist in high school, I was infatuated with the tools of my heroes — the giants in the cartooning industry. These were people who won Pulitzer Prizes, were known by our nation’s Presidents and even had their creations sent to the moon. People like Charles Schulz (Peanuts), Hank Ketcham (Dennis the Menace), Jim Borgman (Zits and political cartoons), Mort Walker (Beetle Bailey), Gary…
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    Better Business Brand

  • How to Boost Your Direct Mail Campaign Response Rate

    Robert Hacala
    23 Jul 2014 | 11:47 am
    The art of sending a letter through the post is being forgotten as the dominance of the Internet continues to grow. But from a recipient's point of view, there are few more exciting sights in the morning than a perfectly presented letter with their name on it. Although not cheap, and relatively labour intensive, direct mail marketing delivers some exceptional response rates if you take the necessary steps to make your campaign noticeable and of a high standard. Image Credit: SampleSizeOfOne / CC
  • 5 Types of Marketing You Need to Know About

    Robert Hacala
    23 Jul 2014 | 10:24 am
    Building a marketing strategy certainly isn’t rocket science. But when you simply haven’t had the experience or when your budget leaves no room for error, it can be extremely daunting. The appointment of a marketing agency can often be the perfect reinforcement, but how do you know where to start looking? Image Credit: FutUndBeidl / CC
  • How to Build a Better Online Brand in 3 Simple Steps

    Robert Hacala
    23 Jul 2014 | 9:49 am
    With customers now shopping extensively online, it is business owners that are able to think innovatively and develop a strong and consistent brand that will ultimately achieve success. Here are 3 tips for entrepreneurs for building a successful online brand. Image Credit: Cory M. Grenier / CC (adapted)
  • 7 Content Marketing Strategies to Uplift Your Brand

    Robert Hacala
    16 Jun 2014 | 11:41 am
    Developing a recognizable brand isn’t about pushing tons of content online and waiting for the phone to ring. Content marketing requires the same persistence, dedication, and innovation that would be a part of any advertising campaign. These 7 strategies that can help to uplift your brand and increase your online leads using content marketing.
  • 5 Ways to Promote a Unique Corporate Brand Identity

    Robert Hacala
    31 May 2014 | 9:49 am
    There are numerous ways in which a customer will connect with a corporate brand identity, and you surely don't want to be left behind. Here are 5 solid ways you can promote your unique corporate brand identity.
 
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    JON-MICHAIL, The ImageMaker

  • First Impressions Count

    jonmich
    10 Jul 2014 | 7:09 pm
    “In the first five seconds your image influences the people you meet”. It’s a statement we have endorsed for a long time and in our line of work (if you can pardon our bias) it’s the first and most effective advice we provide our clients. The recent media article by Fiona Smith illustrates well how, also in our experience, first impressions are nearly everything and it’s supported by an academic study by UK Professor Karen Pine called The Effect of Appearance on First Impressions. Never again doubt the power of first impressions, they are real and make a huge difference on your…
  • IGI in the Media: Nick Kyrgios: The average kid who has won the hearts of Australia

    jonmich
    2 Jul 2014 | 6:27 pm
      Nick Kyrgios has won the hearts and minds of Australians with his gutsy performances at Wimbledon, none more so than his amazing victory over World no. 1 Rafael Nadal. Kyrgios is the next potential heir to the Australian tennis throne and has the integral hallmarks of becoming a superbrand over time. Nick Kyrgios spearheads new generation of Australian tennis talent Aaron Langmaid, Jessica Marszalek, Herald Sun, 2 July 2014 Nick Kyrgios celebrates his win over Rafael Nadal. WIMBLEDON wonder kid Nick Kyrgios has been heralded as the future of Australian tennis. Critics say the…
  • How technology reinvents Monica Lewinsky and her personal brand

    jonmich
    17 Jun 2014 | 5:00 pm
    During a past coaching session with a “dishonoured” client that had reputation issues, the discussion turned to how we can positively reshape their perception in the marketplace due to past indiscretions. We started by defining their current-personal brand DNA, and then devised a strategy that tackled the tricky path to redemption via offline and online branding methods. The results to date have been beyond the expectations and helped this client find new solace by presenting their authentic self in their own unique way, a manner that they never imagined prior to their personal…
  • IGI IN THE MEDIA | Australia’s newest F1 ace, Daniel Ricciardo, wins with a smile of steel

    jonmich
    15 Jun 2014 | 8:06 pm
    “Authenticity is about being yourself but sometimes that doesn’t fit the mould of expectations” -Jon Michail. Aaron Langmaid | 14 June 2014 | Herald Sun In the final moments of the 2012 Australian Grand Prix, representatives of the world’s media adjusted their microphones and jostled for position in a frantic final race of their own. British ace Jenson Button had taken line honours that day, holding off Red Bull’s Sebastian Vettel and leaving his McLaren teammate, Lewis Hamilton, to claim third place. Their faces lit up by live TV feeds, the drivers smiled into lenses and…
  • And they say politics doesn’t pay… Brand Clinton a money making machine.

    jonmich
    10 Jun 2014 | 6:30 pm
    Politics in the 21st Century is a money making profession no matter what the poiticians have us believe, and why not? If you have real value and contribute to society why shouldn’t you be paid well after you have re-entered everyday life. Hillary Clinton gives some insight into her family’s success on the speaking circuit and the value of Brand Clinton in the marketplace. Clinton targeted after crying poor Phillip Rucker | 11 June 2014 | Washington Post Backfired: Hillary Clinton talks with Diane Sawyer before the release of Hard Choices. The book gives her a chance to shape the…
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    Blade Creative Branding | Blog | Marketing, Design, Trends

  • Reduce Creative Grief with a Better Brief

    Wayne S. Roberts
    24 Jul 2014 | 9:46 am
    Among the most important elements that ensure better brand communication is a creative brief. And most entrepreneurs who are actively seeking out advertising and branding services don’t always prepare an actionable brief. A concise brief can make the difference between generating ideas that grow your business, or launching an unfocused campaign that wastes money and… Read More
  • V8 Takes a Healthy Turn to Boost Brand

    Joshua Murray
    23 Jul 2014 | 7:33 am
    V8 has never been a cool brand. Think about it, in the beverage industry you have Coke and Pepsi on top of the sugary, carbonated side, and then on the juice side you have Minute Maid, Welch’s and Ocean Spray chugging away at the market share. But with a new strategy and direction, V8 is… Read More
  • Rebranding The LCBO

    Brian Walker
    21 Jul 2014 | 7:22 am
    The LCBO has a bit of an image problem. While most of the recent disdain towards the handling of alcohol sales in Ontario has been directed at The Beer Store, the LCBO hasn’t escaped completely unscathed. For the uninitiated, here’s the deal: for the most part, alcohol sales in Ontario are strictly regulated by the… Read More
  • World Cup, World Brands, World Domination

    Joshua Murray
    18 Jul 2014 | 12:07 pm
    Soccer is the single most popular sport in the world, and a brand community case study on a global scale, especially in World Cup years like this. And along with the popularity from a fan and player population sense, it’s also a huge money maker for athletic brands like Adidas and Nike. If you aren’t… Read More
  • The Facebook Buy Button: ROI Coming to Social Media

    Joshua Murray
    18 Jul 2014 | 10:31 am
    It’s finally here… The long awaited Facebook Buy Button is being rolled out in testing to small and medium businesses in the United States. It’s a move that isn’t exactly a surprise, but does come with a lot of potential and excitement for advertisers who are looking for the next big thing in e-commerce. The… Read More
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    Luxury Branding and Marketing Blog for KODA

  • The Top Luxury Brands to Watch in Social Media

    Team KODA
    4 Jul 2014 | 12:48 pm
    One thing the smartest of luxury brands have in common is the effective use of social media. They know that success in this digital age requires social engagement. Many premium brands, however, have been slow to adopt assuming social’s accessibility would dilute their luxury image.  Others have not committed the resources necessary maintain a viable presence.    With 73% of online adults utilizing social media and an 18%-use increase expected this year, it is a platform of billions of users not to be overlooked. So, what premium brands are getting it right on social media? And what…
  • If Luxury Brands Packaged And Sold Everyday Groceries…

    Team KODA
    29 Apr 2014 | 11:31 am
    Based in Israel, Paddy Mergui has come up with an intriguing series that explores what it would be like if luxury brands packaged and sold everyday groceries. Titled ‘Wheat is Wheat is Wheat’, this exhibition “is meant to highlight the challenges a designer faces when tasked with promoting economic interests while remaining true to his or her own moral compass.” Viewers will do a double take when they see a packet of yogurt with the trademark blue packaging of Tiffany & Co., while Versace’s eggs are covered in a sleek black case—through these juxtapositions, Mergui is…
  • Branding Tid Bits For Total Investment Management

    Team KODA
    4 Dec 2013 | 8:50 pm
    We’re in the midst of building a more robust case study for this enjoyable client, Total Investment Management.  However, we’d like to share a few samples of the branding work we’ve developed during the engagement we completed with them recently.  Thus far, the client has been more then pleased, client reactions have been fantastic and most interesting perhaps is the chatter within the industry for a financial services firm who developed such a unique and stunning presentation layer to their brand. Total Investment Management solely focuses their service offering within the airline…
  • Hideoki Bespoke Feature

    Team KODA
    17 Apr 2013 | 1:12 pm
    It’s always a pleasure to see our clients receive earned media and exposure they deserve.  Hideoki Bespoke is a long time client in the Atlanta area with national reach in the world of custom tailoring.  The quality and attention to detail with each of their garments is unmatched and people are taking note.  Expect to hear much more about Hideoki in the future. Below is their feature in Tastemaker Magazine, an Atlanta based lifestyle publication.  Download the full issue.
  • 40 Years of Cellphone History

    Team KODA
    8 Apr 2013 | 1:44 pm
    No profound marketing tip to be had with this post, but a heck of an interesting infographic. Enjoy! Source: Mashable
 
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    Peter Sterlacci | Believe. Become. Be Your Brand

  • How To Use Colour To Build A Strong Visual Brand Identity

    Andy Brattle
    3 Jul 2014 | 12:01 am
      There is an unbreakable bond that exists between a brand and its primary colour, or colour scheme. This is because colour provides an instantaneous way of portraying a message or meaning without using words.  Before any images, text or video, your customer will see colour. The red and yellow of McDonald’s, the purple of Cadbury or the red of Coca-Cola are as strong a signifier of the brand as any recipe, slogan or advertisement. So it is vital to exploit this link to achieve the strongest form of brand identity.   What Is Branding?   Branding can be defined as “name,…
  • My Top 10 Kick Ass Posts of 2013

    Peter Sterlacci
    10 Jan 2014 | 10:41 pm
      2013 started off with a bang – some great new clients, a handful of speaking gigs, another blogathon, a new eBook, and some really kick ass blog posts. Half way through the year some personal things in life took over and everything came to a screaming halt. I stopped blogging, clients stopped coming in, and I almost (just almost) packed up my business for good. But as I sit here just eleven days into the New Year, I reflected on how kick ass 2012 was. I remembered blogging about my top 10 kick ass posts of 2012. These posts truly were amazing, so I took the time to read all of…
  • Protecting Your Brand in the Cyber Wild Wild West!

    Alex Gutman
    10 Jan 2014 | 9:16 pm
      The internet is without a doubt one of the greatest inventions of modern times and has become the venue of choice for marketers the world over. However, as with most good things, opportunities also come with risks. The inherent qualities of anonymity, openness and split second reach make the Internet a lawless land, a kind of cyber Wild Wild West. Because of the lack of a formal policing body, hijacking of your brand is a constant threat. These cyber pirates are not stupid. They realize the power of the brand that you have been building and know that it is very good for business,…
  • 4 Ways to Leverage Your Brand Into Win-Win-Win Opportunities

    Liz Lynch
    17 Nov 2013 | 5:37 am
      Building up your personal brand is vital to supporting the growth of your business. Sharing your knowledge, raising your visibility, and being seen as an expert in your field all help you stand out with your target market. But developing your brand into a platform that supports others can be even more valuable to your business in the long-term. Just think, if you help at least one person in your network each week by showcasing them in some way, in a year you’ll have 52 stronger relationships. More people ready, willing and able to help you means more potential opportunities…
  • 10 Steps to Build Your Career through Personal Branding [Video]

    Peter Sterlacci
    7 Nov 2013 | 2:39 am
    For 5 days in October, Runa Magnusdottir hosted a special personal branding webinar. Five experts from five different countries shared their perspectives on how to transform your career with personal branding tips and tools. I was very fortunate to be one of these five people and gave a presentation with 10 steps to build your career through personal branding. Enjoy the presentation. Related posts: Vlogathon Day 6: Personal Branding – First Steps to Career Success Build Your Personal Brand in 10 Steps – Video 1 Build Your Personal Brand in 10 Steps – Video 3
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    BRAND IDENTITY, REBRANDING AND PACKAGE DESIGN

  • What Helped This Napa Valley Rebel Break Tradition (and Triple Sales)?

    davidbrier
    22 Jul 2014 | 8:47 am
    To adhere to convention or to boldly go against tradition? That was the question facing this Napa Valley startup. Since their rebrand two years ago, Botanical Bakery has seen sales triple each year. That’s 3Xing of sales the first year after the rebrand and 3Xing that again the second year. Whoa. That killer sales trend is all in addition to being showcased on The Dieline, Cool Hunting, Lovely Package and Identity Designed as well as Food & Wine magazine, The New York Times, InStyle and tons more. Did I mention their branding also won in Communication Arts’ coveted Design…
  • You’re Killing Me With Cliches [Music Video]

    davidbrier
    16 Jul 2014 | 9:48 pm
    Improvised and sung from the heart, this video will change how you see the world and how it sees you. I’d seen one too many people I care about victimized by mind-numbing cliches, tired taglines and empty pitches. After all, how many had to be hurt before anyone did something? Too many. It Wasn’t the Butler Who Did It, It was the Cliche So I took matters into my own hands and put together this video that gives a voice to those who may not have someone to speak up for them. For all those who want to stand up against dumb brand messages and dumber promises, this is for you. And if…
  • 9 Simple Ideas to Dramatically Transform Your Brand

    davidbrier
    10 Jul 2014 | 6:44 pm
    Steve Jobs said, “A small team of A+ players can run circles around a giant team of B and C players.” The same is true of ideas: “A few A+ ideas can run circles around a giant team of B and C ideas.” How many B and C ideas are promoted daily? Per one report, an estimated 2.73 million posts are published per day. Whoa. Statistically, only a very small percentage of those amount to A+ ideas. So, to cut through the crap, I published a LinkedIn article a few weeks ago on 9 simple competition-obliterating, cliché-crushing ideas I have learned from 30+ years of branding.
  • Coffee Buzz and Chocolate Gone Wild (and Why Real Men Don’t Drink Decaf)

    davidbrier
    29 Jun 2014 | 8:45 pm
    It’s been said, “There are four basic food groups: milk chocolate, dark chocolate, really dark chocolate, and chocolate truffles.” Gulping Down the Entire History of the World? New York Times’ bestselling author Sarah Vowell wrote, “Just the other day, I was in my neighborhood Starbucks, waiting for the post office to open. I was enjoying a chocolatey cafe mocha when it occurred to me that to drink a mocha is to gulp down the entire history of the New World. From the Spanish exportation of Aztec cacao, and the Dutch invention of the chemical process for making cocoa, on…
  • How a New Logo Reintroduced a Co-op to its 66,000 Members

    davidbrier
    25 Jun 2014 | 7:14 am
    “In most people’s vocabularies, design means veneer. It’s interior decorating. It’s the fabric of the curtains and the sofa. But to me, nothing could be further from the meaning of design.” Steve Jobs This co-op is one of the largest consumer co-ops in the United States and based in Western Wisconsin. And the last thing needed was a superficial, cosmetic fix. It needed to go deeper. For anyone not familiar with a “consumer cooperative,” Wikipedia offers this: “Consumer cooperatives are enterprises owned by consumers and…
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    Landor Blog

  • Purpose is back in fashion

    15 Jul 2014 | 3:46 am
    The marketing world tends to run through buzzwords like the fashion world runs through styles—each year it’s something new. But just as every new generation recycles fashions from the past, this year’s Cannes marketers were recycling a term: brand purpose.  Among the themes that spanned the content at this year’s Cannes International Festival of Creativity was that to succeed in today’s millennial-centric world, brands need to be purpose driven.  While we heard it come to life through presentations from small agencies like the Manifesto Project all the way to big…
  • World Cup branding

    8 Jul 2014 | 5:43 am
    The World Cup is under way, and for five weeks, whatever the time of day, a global audience will be tuning in to watch the best national teams compete for the ultimate footballing prize.  Football was once the working man’s game, but now it is a big business. It has global appeal—more than 3.2 billion people are expected to watch at least part of the tournament live on TV. Not surprisingly, given its global reach, the FIFA World Cup is now a brand in its own right, a brand that corporations want to be aligned with. Money: The most influential football supporter Estimates are that the…
  • A song to save Cincinnati’s icons

    27 Jun 2014 | 7:44 am
    Two of Cincinnati’s beloved buildings, Union Terminal and Music Hall, are in need of repairs and restoration. Just this week,the National Trust for Historic Preservation has named both buildings to its 2014 list of America’s 11 Most Endangered Places in response to the significant repairs needed at both sites. Since its opening in 1933, Union Terminal has had a long and storied history, from the exciting times of World War II to providing space for three museums, an Omnimax Theater, and the Cincinnati History Library and Archives. Built in 1878, Music Hall is Cincinnati's premier…
  • Reflections on celebrating creativity at Cannes

    26 Jun 2014 | 8:19 am
    With my fourth trip to the Cannes Lions International Festival of Creativity now behind me, and having thrived within the explosion of creativity and energy, I turn to writing this blog, if for nothing else, to organize my thoughts. Cannes Lions International Festival of Creativity is nearly impossible to synthesize or summarize in its entirety, but I must make some sense of my experience this year. Though I can hardly link to every great piece of work or share the full remarks of all the compelling speakers, I would like to share my thoughts on what stood out for me and show some work that…
  • Branding anti-brands

    25 Jun 2014 | 4:46 am
    Differentiation is touted as a cornerstone of strong branding: How are your products and services unique? How can you announce your difference to consumers? But there is satisfaction—and profitability—to be found in uniformity. Two brands stand out in their abilities to reproduce uniform designs in thoughtful ways, each with its own strategy that demand consumers take notice and subscribe: Aesop, the Australian skin care line, and Uniqlo, the Japanese fashion behemoth that’s been making a killing with its basics. Aesop Aesop is rooted in intellectual beauty—think about what you put on…
 
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    TRAY Creative: Seattle marketing, branding, web design

  • Weekly roundup: Geekwire Radio, Pearl Jam generosity, and Ballard sidewalks

    Martha Tesema
    25 Jul 2014 | 1:40 pm
    Would you look at that–another week has gone by. Each week, we’re attempting to take the million things floating around the Internet – in Seattle and beyond – and give you a quick bite of the best stuff. Here’s a roundup of events and programs to look forward to, news, and more that have boggled our brains or induced office-wide giggles. Must Hear You most likely browse Geekwire on your own time, but don’t forget about their radio program! Streamed on KIRO, Geekwire Radio features a roundup of it’s own–and this particular episode from the other week is filled…
  • Weekly roundup: 4 things you may have missed, but shouldn’t

    Martha Tesema
    18 Jul 2014 | 12:15 pm
    Every week there are a million things floating around the Internet – and a million more in Seattle. Many of them catch our attention, and in case you missed some shenanigans on our Twitter or Facebook, we’ve curated a quick roundup of events, programs, news, and more that have boggled our brains or induced office-wide giggles. Local tech School would have been a lot more entertaining with this latest Seattle startup, but thankfully future generations have Zombie Based Learning. Geekwire spotlighted the education endeavors through haunting characters.   Courtesy of Zombie Based…
  • Kickstart-ing in the 206

    Martha Tesema
    17 Jul 2014 | 11:47 am
    Look up the definition of “kick-start” and you’ll find the rather boring: (noun) A device to start an engine by the downward thrust of a pedal, as in older motorcycles. But ask anyone in this day and age and they will immediately point you towards the immensely popular and fascinating crowdfunding platform, Kickstarter. The same website that allowed 3 million people to resurrect Reading Rainbow and create an emoji version of the literary classic, Moby Dick. Who knew that a pictogram Moby Dick would be in such high demand? That’s the beauty of Kickstarter – it’s a…
  • TRAY launches new website for Green Cleaning Seattle

    TRAY creative
    18 Nov 2013 | 9:53 am
    A small business we admire is Green Cleaning Seattle – Eco-Maid Services. They’re Seattle’s locally owned and woman-operated green housecleaning company. And like us, they’re members of Seattle Good Business Network. So we were thrilled to have an opportunity to redesign their website. We gave it a clean, fresh look, befitting the company’s use of biodegradable, eco-friendly cleaning products. Check out the site and learn how a clean home or office doesn’t have to require the use of toxic chemicals. As the Green Cleaning team says, “What we put in our…
  • Seattle social media pros share tips on connecting with local audiences

    TRAY creative
    14 Nov 2013 | 11:10 am
    TRAY Creative, together with Seattle Good Business Network, recently hosted a social media panel discussion titled, “Closing the Loop: From Clicks to Customers.” The event was the third in the Advantage: Local series, designed to offer marketing and branding strategies for Seattle’s local, independent businesses. Held at Impact HUB Seattle and moderated by TRAY’s Ralph Allora, the event featured three social media experts from Seattle’s local, independent business and arts communities: Emilia Arnold, project manager for Molly Moon’s Homemade Ice Cream; Susan Dorsch,…
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    places | brands

  • Finally, it’s OK to like Germany

    Sam North
    14 Jul 2014 | 7:05 am
    photo credit: Matteo De Felice via photopin cc Even a diehard football ‘non-fan’ such as myself couldn’t fail to be impressed by Germany’s stellar performance in this year’s World Cup. The national team powered their way through the tournament beating hopefuls such as Brazil and finally Argentina to emerge victorious in the final’s dying minutes. And what a gripping match that was! The resulting media adulation for the German team got me thinking about that nation as a whole, in particular its dramatic turnaround over the last few decades. It would be hard…
  • Scoring goals, building brands

    Eduardo Oliveira
    1 Jul 2014 | 3:15 pm
    photo credit: atomicShed via photopin cc In my last postI shared my thoughts on country and city brand rankings. Now, I want to debate the entanglements of another competition, the FIFA World Cup 2014. At first glance one can critically ask – is this another contribution to the massive debate on football? I’d like to reassure readers that I don’t plan to talk all about football, as my knowledge of that is rather weak. Instead I want to discuss another competition taking place in the shadows of the World Cup – a competition of 32 national images. In the field of World Cup…
  • Creating Place Advantage

    Sam North
    11 Jun 2014 | 4:49 am
    photo credit: paul bica via photopin cc New training programme: Creating Place Advantage Coming up this October in Toronto, PlacesBrands is excited to announce Canada’s first ever training programme for place branding and destination management professionals – Creating Place Advantage.  Taught by Malcolm Allan, one of the industry’s biggest names, the programme will show you how to build a ‘Brand Masterplan’ for  your city, event, region or attraction, and use the six-step Brand Compass to plan your marketing approach. During the three day session, you will…
  • Fast forward one year: Brand Turkey

    Sam North
    8 Jun 2014 | 6:53 am
    photo credit: Kema Keur via photopin cc By Tahir Abbas The one year anniversary of Gezi Park was marked by a dramatic show of police presence in the central areas of Taksim on 31 May. As many as 25,000 police officers lined the streets of Istiklal Avenue, the central thoroughfare connecting Taksim Square and Galata Tower, two monumental sites of Turkish history, culture and politics. It was said that there were only 50 protestors who were prepared to make a stand. Memories of the 2013 Gezi Park events remain fresh in the mind. But did the police forces learn from them in order to decipher the…
  • The winner takes it all: City brand rankings

    Eduardo Oliveira
    20 May 2014 | 1:29 am
    photo credit: Leo Reynolds via photopin cc Despite my academic research on the links between place branding and spatial planning, I’m also an attentive observer of everyday events. Over the last few weeks, I have witnessed the release of a cacophony of city and country brand rankings, brand barometers and nonsensical top 10 lists of something spatially localised. In my view, it seems that some place promotional campaigns are still selling geographies, instead of communicating ideas of a territory. The latter is substantially different from selling a product or a service…
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    Denise Lee Yohn

  • what great brands do – book giveaway

    Denise Lee Yohn
    27 Jul 2014 | 10:18 pm
    Today marks the six month anniversary of the launch of my new book, What Great Brands Do! Thank you to all of you who have read the book, given it to friends/colleagues/clients, posted a review or write-up, interviewed me, shared it with your social networks, and otherwise helped make the launch so successful!  I am so grateful for your support and friendship. To celebrate, I’m giving away three signed copies of the book. To be entered into the drawing for one of the copies, all you have to do is contribute to the virtual collage of great brands in action.  Take a picture of a brand you…
  • brand book bites:  how the world sees you

    Denise Lee Yohn
    20 Jul 2014 | 10:29 pm
    Here’s my newest “brand book bite” — check out the full collection of write-ups and author interviews here. -  the book:  How the World Sees You: Discover Your Highest Value Through the Science of Fascination – a revealing resource about communication and influence -  the brain:  This is the second book from marketing guru and Hall of Fame Speaker Sally Hogshead.  Her first book, Fascinate:  Your 7 Triggers to Persuasion and Captivation ignited the marketing world with a new understanding of how to influence customers’ decision-making. Now Sally has…
  • godaddy still misses the opportunity with danica patrick in its ads

    Denise Lee Yohn
    16 Jul 2014 | 10:13 pm
    Earlier this week, Bruce Horovitz at USA Today asked me what I thought of the new ads from GoDaddy, replacing the overly sexualized use of Danica Patrick with spots featuring her and NASCAR crew chief Tony Stewart playing gags on each other. He ended up using only a line from my response in the write-up, so thought I’d share my whole POV here: What’s the appeal of Danica Patrick to general consumers? She has the “every man” appeal of auto racing – mainstream, red state, heartland of America. Auto racing in general is appealing because it’s high risk and testosterone-fueled…
  • still learning marketing lessons from lady gaga

    Denise Lee Yohn
    16 Jul 2014 | 6:40 am
    It’s been nearly 3 years since I wrote “Lessons from Lady Gaga” and I’m still learning about marketing and brand-building from the Lady of Pop. Lady Gaga has already taught marketers how to attract attention through well-designed appearances (e.g., emerging from an egg at the 2011 Grammy Awards show) and how to develop brand communities like her Little Monsters.  She’s now setting the standard for creating mesmerizing, memorable brand experiences.  In my most recent Forbes column, I write about how her current “artRave: The Artpop” tour…
  • connect internal culture to external cultural movements

    Denise Lee Yohn
    13 Jul 2014 | 10:31 pm
    From What Great Brands Do:  By connecting internal culture to broader cultural movements, great brands create futures in which they thrive and grow. What do I mean?  How about: Lululemon Athletica employees are part of the movement that’s making yoga more than just an exercise routine. Zappos employees are on a mission to “wow” customers at just the right time when people’s service expectations are at an all-time high. There’s a “make flying fun” movement going on at Southwest Airlines — for employees and customers. more posters like this: Great brands advance…
 
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    Siegel+Gale

  • What has your website done for you lately?

    Jessica Schafer
    29 Jul 2014 | 10:51 am
    Pop quiz: Why does your business have a website?Hint: "Because we have to" is not the right answer.
  • Key Takeaways from our Webinar: “Managing the Hospital In-Patient Experience”

    Jessica Kirk
    28 Jul 2014 | 2:14 pm
    Few would argue the importance of delivering a quality patient experience, but how do you determine where improvements would have the greatest impact?
  • Brand Matters: Why do brand names matter?

    Siegel Gale
    25 Jul 2014 | 7:03 am
    This week on Brand Matters, we sat down with Nik Contis, Global Head of Naming, and asked him to explain what sets brand names apart in this day and age and how, ultimately, it can effect the bottom-line for a brand. Watch the video interview.
  • Throwback Thursday: CBS

    Siegel Gale
    24 Jul 2014 | 1:40 pm
    For this week's #tbt, let's take a look back at our work with the venerable television network CBS. Originally founded in 1928 as the "Columbia Broadcast System," CBS has expanded consistently over the last eight decades and grown to become the major network broadcaster that we know and love, offering radio, television, integrated media and much more. But their reputation had suffered over the years and they become associated with being part of the "old school." To change this perception, CBS engaged Siegel+Gale to help them reinvigorate their messaging and visual identity, tying together…
  • My 10 favorite quotes on simplicity

    Margaret Molloy
    23 Jul 2014 | 1:46 pm
    At Siegel+Gale, we often think of simplicity as creating brand experiences that are remarkably clear and unexpectedly fresh. I joined Siegel+Gale almost one year ago and instantly felt connected with the ethos of simplicity. Of course, simplicity is not a new trend. It has been an inspiration for artists, poets, philosophers, visionaries, and leaders throughout the course of time. As I approach my one-year anniversary, I thought it'd be fun to share my 10 favorite quotes on simplicity. Here are my favorites, what are yours?
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    Marketing Mojo for Small Business

  • Inbox Diaries: Preview Apple OS X Yosemite, iBeacon Comes to Lord & Taylor, and Twitter Experiments with Comments

    Sarah Matista
    28 Jul 2014 | 1:14 pm
    The Inbox Diaries is a series designed to help busy entrepreneurs keep up with all the latest news in small business, marketing, and social media. I’m scouring my inbox every day for interesting tidbits – so you don’t have to. This Week’s Stories: Just Can’t Wait? Join The OS X Yosemite Beta Program While Apple debuted it’s latest operating system in June, it won’t actually release Yosemite until “Fall 2014.” If you’re an avid Apple user and are finding the wait unbearable, take heart; you can always download the preview! All you have to do is sign up for the OS X Yosemite…
  • Fewer Than 1/10 Mentions Are From Power Users (And Other Social Media Facts) [INFOGRAPHIC]

    Sarah Matista
    25 Jul 2014 | 10:35 am
    In order to maintain an energetic social media presence and an ambition content posting schedule, sometimes we really need to think that every person who sees and engages with our social posts is a power user; those all-important industry influencers who have the power to make your content go viral. And while that fantasy can certainly help keep you motivated, it’s important to be aware – even if only in the very back of your mind – that it’s not really the case. Do I say this to dishearten you or rain on your parade? Certainly not. But it is important to be mindful of the need to…
  • Tools We Love: Qualaroo

    Alex
    23 Jul 2014 | 1:25 pm
      When you find a good new restaurant or store, you share it with your friends, right? Same goes for us here at Webs! When we come across a great web product, we love to share it with our readers here on the Webs Blog. A while back, we talked about how you can use surveys to get feedback from your customers, but wouldn’t it be great if those surveys were quicker, easier, and less intrusive? Qualaroo helps you serve your customers and site visitors better by easily collecting feedback from them on targeted website pages.  The best part of Qualaroo is that your visitors never need to…
  • 7 Reasons You Need to Go Mobile [INFOGRAPHIC]

    Deanna Zaucha
    21 Jul 2014 | 10:30 am
    We have already talked about why your small business website should be mobile and tablet optimized. Not to mention, we just rolled out 450 new mobile-friendly themes for you to choose when building through Webs. So why are you still hesitant to go mobile? If you just need a little more convincing, the folks over at text marketer got you covered. After reading stats like “90% of adults have their phone within arm’s reach 24/7” (Nielsen) and “9 out of 10 mobile searches lead to action” (Search Engine Land), we feel the importance of mobile marketing will be hard to ignore. Check out…
  • They’re Here: Coupon Codes For Web Stores!

    Sarah Matista
    18 Jul 2014 | 1:46 pm
    As of this week, Webs Pro website owners have a new tool with which to grow their online businesses: coupon codes! The ability to create customized coupon codes is one of the most frequent feature requests we see. If you are among the business owners who requested coupon codes, you most likely already have a good idea of how you would use them. But if you haven’t considered this option before, here are a few examples of how you might use coupon codes in your own business: 1. Sale Promotions The most common use of coupon codes is to promote a sale to your potential customers. You could do…
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    Jill Celeste - Personal Branding Coach

  • Where To Promote Your Blog Posts

    Jill Celeste
    29 Jul 2014 | 3:30 am
    If you are blogging on a consistent basis, you are strengthening your personal brand with each blog post. However, if you are not promoting your blog post, you are only doing half the job. Each blog post you write should be promoted, and depending on the content, can be promoted multiple times. Consider the following […] The post Where To Promote Your Blog Posts appeared first on Jill Celeste - Personal Branding Coach.
  • The #1 Trick To Writing Compelling Marketing Copy

    Jill Celeste
    23 Jul 2014 | 2:36 pm
    Have you ever sent out an email to your subscribers about a new offer and not get one response? Or perhaps you have posted about your products or services on Facebook, but no one even liked your post. Why aren’t people responding to your marketing? More than likely, it’s because you are focusing on the […] The post The #1 Trick To Writing Compelling Marketing Copy appeared first on Jill Celeste - Personal Branding Coach.
  • 5 Tools To Help You Manage Your Coaching Practice or Business

    Jill Celeste
    22 Jul 2014 | 4:00 am
    Finding the right tools to help your coaching practice or business is a sure-fire way to make the best use of your time. Many people ask me what tools I use to manage my coaching business. In this blog post, I will share with you some of my favorite software tools that I use frequently […] The post 5 Tools To Help You Manage Your Coaching Practice or Business appeared first on Jill Celeste - Personal Branding Coach.
  • 6 Ways Content Marketing Is Perfect For Your Marketing

    Jill Celeste
    16 Jul 2014 | 5:33 pm
    Content marketing has gotten a lot of buzz lately – and for good reason. It’s a powerful way for brands to offer helpful content to their customers without asking them to make a purchase – and part of the trust-building process brands can follow to generate leads for future sales. While we hear much about […] The post 6 Ways Content Marketing Is Perfect For Your Marketing appeared first on Jill Celeste - Personal Branding Coach.
  • How To Network Like A Personal Branding Superstar

    Jill Celeste
    15 Jul 2014 | 3:57 am
    While many gains can be made through networking online, when you are building your personal brand, you can’t ignore the benefits of offline networking. Many entrepreneurs and professionals, though, avoid offline networking because it seems disingenuous.  If you know how to network like a personal branding superstar, however, you’ll find offline networking to be more […] The post How To Network Like A Personal Branding Superstar appeared first on Jill Celeste - Personal Branding Coach.
 
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    Stealing Share Blog

  • If Red Lobster wants change, it needs to think differently

    Tom Dougherty
    29 Jul 2014 | 5:54 am
    I love good seafood. Whether it’s a King Paul recipe for seafood gumbo or blackened Mahi Mahi, that’s no matter to me. I’ll take it. But I have to admit, I won’t eat at Red Lobster. I have my standards. A chain that boasts: “30 Shrimp for $11.99” or that celebrates a crab fest seems more like a glorified buffet to me. No thank you. I’d rather avoid the Pepto. That said, when I read that Red Lobster’s new owners were on a mission to change the brand’s image to that of an upscale dining experience, I took notice. The plan is to take away some of the promotional discounts…
  • Dollar Tree and Family Dollar merge to little effect

    Tom Dougherty
    28 Jul 2014 | 6:41 am
    Now here’s a proposed merger that makes sense. Dollar Tree is buying Family Dollar for a proposed $8.5 billion, merging the two dollar stores into one. It makes sense because there was no real difference between the two anyway, so why not join forces? The only reason you would prefer one over the other is because of location. No one could tell one over the other. In fact, in the minds of consumers, they were already the same store. Now, Dollar Tree says it’s going to keep the brands separate, which means the Family Dollar stores would remain as is. For now. In fact, Dollar Tree should…
  • Does Dick’s Sporting Goods know who it is?

    Tom Dougherty
    23 Jul 2014 | 8:50 am
    I have purchased a few things at Dick’s Sporting Goods. For a generalist (it carries something for practically everything related to sports or outdoors), it has an interesting position in “Every season begins with Dick’s.” Though it lacks an emotional punch, it promises about all you can promise if you want someone to consider you for everything sporting related. So why should we be surprised that Dick’s announced that it is firing the PGA pros in its stores? Wait, Dick’s had PGA pros working in their stores? Apparently, Dick’s was trying to create a country…
  • Kindle Unlimited is an unlimited letdown

    Tom Dougherty
    22 Jul 2014 | 7:41 am
    As many of you may know by now, I love to read. Don’t put it past me to stay up all weekend to throw down the latest historical fiction piece on the Civil War or tactical warfare theories. That’s probably why my ears perked up when Amazon announced the new Kindle Unlimited program. If you aren’t aware of it, it’s basically Netflix for eBooks. For $9.99 a month, you get access to more than 600,000 digital titles, which conveniently download right to your Kindle app or device. What’s more, the first 30 days of Kindle Unlimited are free. As is my way, I immediately joined. Amazon…
  • DirecTV “no wires” ads – Effective or creepy?

    Tom Dougherty
    21 Jul 2014 | 7:09 am
    You’ve probably seen the ads because they have been running practically non-stop, it seems. And I think the new DirecTV “no wires” campaign is pretty effective. If having no wires is important. The ads have been called creepy and annoying, but they work because you can’t forget them (even if they are creepy and annoying) and they get the message across: DirecTV has a setup without wires. From an execution standpoint, I believe the campaign works. It’s unusual, it gets the message across and you know who it is for. There are so many campaigns that fail on all three counts. But is…
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    Once a Day Marketing

  • Creative Marketing

    James Glover
    29 Jul 2014 | 9:49 am
    Shoe Repair Shop in Vancouver, British Columbia Love this phrase. Very creative marketing for a shoe repair company.
  • Finding the Right Media Producer

    James Glover
    28 Jul 2014 | 8:27 am
    Who’s handling your media production? Once a Day Marketing™ featured video blog: Selecting a Media Producer Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are discussing how vital professionally produced media is to your brand. Media is an essential tool to promote your brand and products. Using video increased SEO over sites with text only and 52% of consumers feel watching a product video makes them more comfortable about their buying decision. When it is time to create the video about your company and brand, invest in professional media production…
  • New Life for a Venerable Brand

    James Glover
    22 Jul 2014 | 6:37 am
    63rd Spanish Market, Santa Fe, NM Listen to our featured Those Branding Guys radio show podcast: David Setford and the Spanish Colonial Arts Society Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys, we discussed the importance ensuring your brand is updated to continue to attract new customers. Joining us on the show was David Setford, Executive Director of the Spanish Colonial Arts Society in Santa Fe, New Mexico. The Museum of Spanish Colonial Art has the distinction of being the only museum in the country dedicated to the…
  • The Best Pricing Strategies – Part 2

    James Glover
    21 Jul 2014 | 3:58 am
    Once a Day Marketing™ featured video blog: Pricing Strategies – Part 2 Hello, I’m Jim Glover, That Branding Guy for Once a Day Marketing™. Today we are continuing our look at pricing with a review of four additional strategies. Key factors that come into play when evaluating pricing strategies are the uniqueness of your product and what your competition is doing. The first strategy we will discuss is called bundle. In this scenario various products are bundled together and sold at a lower price than the individual items. Supermarkets frequently practice this method, perhaps…
  • Create Video to Promote Your Brand

    James Glover
    15 Jul 2014 | 5:31 am
    New Mexico True Television Produced by Cliffdweller Digital Listen to our featured Those Branding Guys radio show podcast: Richard Holcomb Cliffdweller Digital and New Mexico True Television Hello, I’m Jim Glover, That Branding Guy, forOnce a Day Marketing™. On our radio show Ask Those Branding Guys, we discussed the importance of video production for your business. Joining us on the show was Richard Holcomb PhD, founder of Cliffdweller Digital. He is currently working with the New Mexico Department of Tourism to produce television programming promoting the New Mexico True Brand. Holcomb…
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    Brand Failure

  • Open letter to Foursquare CEO Dennis Crowley #killswarmapp

    Adam Williams
    25 Jul 2014 | 8:37 pm
    Recently, Foursquare released Swarm App, which breaks the native Foursquare experience by requiring users to use Swarm to check-in to places. In other words, they took the functionality of one app and split it into two. My biggest issue is that Foursquare has not created a value proposition for two apps that earns them the right to more of my time, more space on my phone and more data about me. The video above is my open letter to Foursquare CEO Dennis Crowley, who has sacrificed the user experience to pursue some business objective. I’m asking you to help me, you and the many other…
  • Dad in anti-gambling ad picked Germany to win the World Cup, oops

    Adam Williams
    18 Jul 2014 | 4:41 pm
    Singapore’s National Council on Problem Gambling (NCPG) thought that an anti-gambling ad focused on the World Cup would be great idea considering the wide reach of the games (and probably excessive gambling tied to the games). Unfortunately, the bad dad in the ad who bet his kid’s savings picked Germany to win it all and of course would now be quite rich. This reminds me of the time in Vegas that my mom wanted to teach me that gambling doesn’t pay by putting two quarters in a slot machine and winning $300 on her first pull. So what’s the NCPG’s response to the…
  • Verizon Wireless made a very memorable Slim Jim commercial

    Adam Williams
    15 Jul 2014 | 6:57 am
    Verizon recently aired a new commercial set during a robbery. Maybe you’ve seen it. If you did, you may remember it more as a Slim Jim commercial. I did. The ad begins with a common convenience store robbery. But then, an everyday Joe solicits the help of an uncommonly attractive woman to string together a rope made of Slim Jims. “On my count,” he tells the doe-eyed woman with Rambo fueled confidence. Or is it Slim Jim fueled confidence? I’m not really sure. The man then marches towards the bad guy and saves the day by…strangling the would-be-robber with the…
  • Guide: How to get a refund from a difficult company

    Adam Williams
    10 Jul 2014 | 9:31 am
    We’ve all had those moments when trying to get good service or a refund from a company and we can’t seem to get anywhere. Either the customer service reps haven’t been empowered to solve your problem or they are just borderline incompetent. So what do you do? It can feel great to just get angry and yell at the reps. I’ve certainly taken that approach at times. Which can sometimes work but often doesn’t yield as good of a result as you could be getting. Recently, I had the displeasure of having a miserable service experience with a company that I was paying…
  • Why what you know about Brand Loyalty is wrong and what to do about it

    Adam Williams
    13 May 2014 | 8:49 pm
    What you’ve been taught about brand loyalty is wrong. Why? Because the consumer behaviors that marketers call brand loyalty are not the result of a deep-seated love of your brand. They’re really not that into you. What we perceive as brand loyalty is actually the result of consumers seeking a low risk, easy solution. In fact, the human brain is engineered to be that way. Why is this so dangerous? Because it means your customers are at a higher risk of being stolen away than you think. Let me try to slightly shift your paradigm so that you’ll be a more effective marketer.
 
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    Pixel Productions Inc.

  • A Closer Look At Popular Content Marketing Trends

    Chris London
    25 Jul 2014 | 9:57 am
    It is estimated that 60% of existing businesses have already been engaged in some form of content marketing strategies. Considering the fact that many experts believe it is one of the key areas of marketing that everyone should pay attention to, it stands to reason that the content marketing industry is poised for major growth in the coming years. But even with its growing popularity it is clear that all content marketing strategies aren’t always what they appear to be. The Hoax The instant mass distribution of posts through social media has allowed many businesses to find a way to…
  • Bigcommerce Web Developers – What To Look For And What To Expect

    Chris London
    24 Jul 2014 | 10:21 am
    When you first get started with BigCommerce, you’ll quickly realize how powerful this e-commerce platform really is. While this is a good thing, if not used properly, your online website won’t be able to achieve its full potential. As they say, with power comes responsibility… and also a big learning curve, so when you add all of this together, you can understand why BigCommerce Web developers play such an important role in the success of an online store. The Main Goal of Good Quality BigCommerce Web Developers There is definitely no shortage of BigCommerce Web developers,…
  • What To Do If You’re Site Is On Magento Go Or Prostores?

    Chris London
    22 Jul 2014 | 11:21 am
    There are some major changes anticipated for many ecommerce businesses in the early part of next year. As of the first of February 2015, many small to mid-sized online retailers will need to make a major transition of ecommerce platforms from Magento Go and ProStores to a new platform. BigCommerce has been named the Go To Hosted Solution of Choice by both Magento Go and ProStores. This means that anyone moving from either of those platforms will receive free help with the migration of their stores to the BigCommerce platform. While options will continue to be available for larger enterprises,…
  • Case Study: How Navigation Can Make or Break Your Ecommerce Site

    Chris London
    17 Jul 2014 | 6:04 pm
    Many people discover that just because they have an eCommerce website, doesn’t necessarily mean people will buy from them. There are many factors that influence a potential customer’s purchasing decisions, but let’s focus on navigation specifically; as it had a very big impact on this client’s site. One of the first things we look at when assessing an existing site is its architecture or navigational structure. A good piece of advice we follow is to make sure a customer is never more than one click away from any page they want or need to visit. Renovated Hardware began their eCommerce…
  • 5 Things Design Students should be doing now to get a Job Later

    pixel
    14 Jul 2014 | 12:00 am
    So you’re going to school in hopes of landing an awesome job in graphic design? That’s great! But, are you really leveraging every opportunity to increase your chances of this happening upon graduation? Truth is, many (if not most) college grads enter the real world with the misconception that a degree and a portfolio of school assignments will get them a job at the firm of their choice. The harsh reality they face is that it takes much more than this to compete in today’s pool of graphic design talent. You could be one of the most skilled designers in the world, but if you don’t work…
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    BP&O - Branding, Packaging and Opinion

  • Alphabeta designed by Village Green

    Richard Baird
    29 Jul 2014 | 2:00 am
    Alphabeta is an extensive property redevelopment project, designed by architects Studio RHE and located in London’s Finsbury Square, that is described as the latest architectural expression of the ‘new economy’. Due to open in late 2014 and managed by Resolution Property, the project will reconfigure a ‘substantial landmark building’ to create a new standard in contemporary work environments for the creative and technology sectors. The space will feature large cycle entry points down to secure storage and changing facilities in the basement, chill-out…
  • Waffee designed by A Friend Of Mine

    Richard Baird
    28 Jul 2014 | 2:06 am
    Waffee is an authentic, Australian based, Belgian waffle and coffee chain with locations across Melbourne and Altona. Developed by holistic design practice A Friend Of Mine, Waffee’s brand identity, which included logo and packaging design and a signage system created in collaboration with architects Hecker Guthrie and Foolscap Studio, mixes a typographically adventurous logotype with an illustrated character to establish a rich communicative duality and contrast of literal and subtle narrative detail that binds print and interior space. The literal approach to the logotype — a…
  • Dadadum designed by Demian Conrad Design

    Richard Baird
    18 Jul 2014 | 2:17 am
    Dadadum is a Swiss contemporary furniture brand created out of respect for and in homage to the functionality, technical expertise and minimalism associated with Swiss design, and that strives to bring out the beauty of each raw material. The brand draws on the ‘talents of local designers who have made an international name for themselves and whose specifications are to re-establish the notion of Gute Forme as espoused by Max Bill’. Developed by design studio and co-founder Demian Conrad Design, Dadadum’s new brand identity uses Swiss sans-serif typography and a grid…
  • Dosatres designed by Comite Studio

    Richard Baird
    17 Jul 2014 | 2:15 am
    Dosatres is a Spanish company that connects and manages a wide network of creative and strategic business centres that help brands to discover the best way to grow and communicate. Created by design studio Comite and based around the name ‘two to three’  informed by the company’s ability to broaden communicative opportunities and paths to growth, and the concept of moving from two to three-dimensional thinking  Dosatres’ visual identity acutely contrasts three typefaces, three coloured papers and a variety of images online. While perhaps a little abstract,…
  • Kid O designed by Studio Lin

    Richard Baird
    16 Jul 2014 | 1:02 am
    Kid O is a modern American toy company that creates products that engage and stimulate children through a rich variety of shapes, colours, and sizes. Designed by Studio Lin, Kid O’s new packaging  treatment — which included over 50 boxes — takes the vivid colours of the industry, reduces these down to four, contains them within geometric boundaries and pairs them with a generous use of white and panels of brown, in a way that draws distinction from convention. Alongside good consistent product photography, the bold fill and light line weight of the illustrations, playful yet…
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    richardbaird.com

  • This Week on BP&O No.37

    Richard Baird
    18 Jul 2014 | 3:57 am
    This week on BP&O I reviewed Studio Lin’s visual identity for Fort Studio and their packaging work for Kid O, Demian Conrad Design’s logotype and stationery for furniture brand Dadadum, Comite’s work for brand communication consultancy Dosatres, and Re Sydney’s visual identity solution for The Confidante. Tweet This    |    SubscribeBP&O The post This Week on BP&O No.37 appeared first on .
  • This Week on BP&O No.36

    Richard Baird
    11 Jul 2014 | 3:22 am
    This week on BP&O I reviewed Kerr Vernon’s visual identity work for his studio KVGD, DDMMYY’s packaging treatment for Triumph & Disaster’s travel kit On The Road, Believe In’s brand identity for door seal design and manufacturer Lorient’s latest range Aura, Asketic’s packaging treatment for raw food and ingredient business The Beginnings, and Marx Design’s packaging for Supreme Coffee. Tweet This    |    SubscribeBP&O The post This Week on BP&O No.36 appeared first on .
  • This Week on BP&O No.35

    Richard Baird
    4 Jul 2014 | 4:50 am
    This week on BP&O I reviewed O Street’s identity work for photographer Peter Dibdin, Anagrama’s design solution for Alberto Senties Catering, Charlie Smith’s packaging for lighting design and manufacturer Terence Woodgate, and Bedow’s logotype, business card and signage for Stockholm based digital design duo Studio Källbom. Tweet This    |    SubscribeBP&O The post This Week on BP&O No.35 appeared first on .
  • Articles For Designers No.22

    Richard Baird
    1 Jul 2014 | 3:22 am
      In today’s #articlesfordesigners Michael Johnson explains why he believes that branding is making a comeback for Creativebloq, Bob Gill writes about how reality, in a world of flashy digital effects, can be used to draw attention, A. O. Scott explores the paradox of art as work for the New York Times and Michael Jonson discusses credibility withAGDA magazine’sClinton Duncan. Tweet This    |    SubscribeMore Picks The post Articles For Designers No.22 appeared first on .
  • This Week on BP&O No.34

    Richard Baird
    27 Jun 2014 | 5:39 am
    This week I reviewed Savvy’s identity solution for Mexico City restaurant Casa Virginia, Mission’s work for Norwegian bank alliance Eika, Bedow’s design work for the Swedish hallway interiors manufacturer Essem Design, and Here’s logotype, business card, coasters and menu treatment for London restaurant The Palomar. Tweet This    |    SubscribeBP&O The post This Week on BP&O No.34 appeared first on .
 
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