Branding

  • Most Topular Stories

  • The Hard Truth About Your Online Life

    Unbound Edition
    23 Apr 2014 | 6:42 am
    From email to social media, there comes a time in everyone's life when we need to sit up and face the truth about our online selves. And the best way to make us all see the light is with graphs.
  • 3 ways to stand out in a crowded local market

    Restaurant Branding Roadmap
    Jocelyn Ring
    23 Apr 2014 | 2:48 pm
    You asked, we answered We received a letter from a reader who asked I run an Italian restaurant, and when we first opened we were one of three in the area with a fourth restaurant a few towns over. Today there are two more in town and another restaurant that’s opening that’s copying our format. We serve northern Italian food based on family recipes and that’s what they’re doing. I know that our food is really good because I source the ingredients myself, I’m always in the kitchen and our reviews tell us so. I don’t have a problem with competition. However, I don’t want to get…
  • A Retail Shop For Social Good Pops-Up In Manhattan

    Unbound Edition
    23 Apr 2014 | 6:37 am
    Every month or two, everything in the New York City based retail shop Story completely changes. Like the art galleries down the street in its Chelsea neighborhood, Story regularly tears down everything in its space and fills it with new work. It’s designed to be a little like a themed issue of a magazine, since every collection is based on a specific idea. Right now, the issue is “Good”: products that were designed for social benefit.
  • Think Beyond “Mobile” vs. “Desktop” Shoppers

    Unbound Edition
    23 Apr 2014 | 6:40 am
    Companies must evolve, but they can’t lose focus of their core value propositions in the process. There are two basic lessons — welcoming your customers and measuring your success — that can help a business understand these new consumer behaviors on devices of all kinds.
  • The Role And Value Of Branding

    Branding Strategy Insider
    Mark Di Somma
    17 Apr 2014 | 12:10 am
    So many people misunderstand the role of brand. They think it’s a synonym for marketing, and marketing is a synonym for media spend. A brand tells people who to value and why. Marketing tells them how the brand is valued, and where to access it. The purpose of your brand is to use that perceived value to provide you, through marketing, with sustained sales at a greater level of return than the market is inclined to give you over the longer term. The objective of every brand should be to lift what people are prepared to pay, to motivate people to value you more than they would do otherwise.
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    Tom Asacker

  • Our stories steer our lives.

    Tom Asacker
    15 Apr 2014 | 11:47 am
    I recently read a fascinating study where researchers gave participants the ability to fly using virtual reality. Some were passengers in a helicopter. Others flew under their own power with arms extended. The people who flew like “Superman” were later...
  • Your purpose is to create one.

    Tom Asacker
    9 Apr 2014 | 9:48 am
    Purpose is the new black in business. Everyone is busy reframing what they do. From what to why. And once discovered, they turn on the storytelling machine. And wait for attention to blossom and business to bear fruit. But this...
  • Don't fool yourself.

    Tom Asacker
    1 Apr 2014 | 11:07 am
    Here's a warning sign. One to alert you to when you and your organization are fooling yourselves? Simply listen closely for these erroneous statements. "Our real problem is a perception problem. People simply don't understand our unique value." What is...
  • We need more dots.

    Tom Asacker
    18 Mar 2014 | 3:10 pm
    It was a beautiful spring morning in the early 90s. My business partner found me laid out on a hospital bed. A respiratory ventilator strapped to my face. It was a fateful experience. Thankfully, it wasn’t medically necessary. I placed...
  • There's your brand strategy!

    Tom Asacker
    10 Mar 2014 | 4:49 am
    In the book Human Motivation, Harvard psychology professor David McClelland points to three things that drive everyone. Achievement, the desire to compete against increasingly challenging goals. Affiliation, the desire to be liked and loved. And power, the desire for influence...
 
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    brandflakesforbreakfast

  • NYPD's Twitter contest gets a beatdown

    Kristien Del Ferraro
    23 Apr 2014 | 5:10 am
    Most of the NYPD work their butts off to keep the streets of NYC safe, so it's clear they deserve the love they were looking for when they launched a Twitter contest encouraging people to share picts of themselves with NYPD using the hashtag #myNYPD. All was going well, until some not so flattering photos started surfacing showing some NYPD officers using (allegedly) excessive force... and then it snowballed from there to sarcastic tweets, rants and so on. And there went that. Ah yes, even the PoPo can't escape a good 'ole social media campaign gone bad.
  • this is your baby on drugs

    Kristien Del Ferraro
    23 Apr 2014 | 5:09 am
    You've probably seen a lot of fantastic anti-substance abuse campaigns, but can you recall any using babies, using? Yeah, that's right. This campaign for 12 Keys Rehab uses adorable babies to point out that everything you do, directly affects your child... because they're more like you than you know. Powerful.
  • Siri asks, are you gonna eat that?

    Kristien Del Ferraro
    23 Apr 2014 | 5:08 am
    What's not to love about Siri? She gives you directions, she answers all your weird questions without judgement, she calls you big daddy if you want her to, and now, she keeps you from getting fat. Sort of. The creators of Siri are in development on an app that will analyze the food you take photos of and tell you a general calorie range for the meal you're about to ingest. And let's face it, you're not taking photos of your kale and tofu salad, so it's going to be pretty painful. The team is currently working out ways to accurately estimate calories taking into account "hidden" things like…
  • make it rain on them friends!

    Emily Franklin
    22 Apr 2014 | 5:30 am
    Bank apps make paying your friends back (and making them pay you) easier than ever! Typically a monotonous task, a new app named “Stacks” lets you “make it rain” on your friends by virtually throwing dollar bills at them as you transfer money into their Venmo accounts. How offensive this is will depend upon what exactly you are paying them back for.
  • a day in the life of a stormtrooper

    Emily Franklin
    22 Apr 2014 | 5:15 am
    List of jobs that are just as awesome as you would expect: zookeeper, marketing professional, and stormtrooper. To depict this, artist Zahir Batin has photographed a series of miniature “Star Wars” figurines going about their daily adventures. Using props (even baby chicks!) Batin was able to depict several trials and tribulations of these fictional characters. Almost makes you forget they’re not real.
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    Branding Strategy Insider

  • Brand Dilemmas Versus Brand Challenges

    Mark Di Somma
    23 Apr 2014 | 12:10 am
    Challenges are the issues that everyone recognizes: those insatiable requirements that will eat up every minute of your attention and still not be fully resolved. Take customer expectations. Brands work like crazy to meet the expectations of customers, and then, because a competitor raises the bar, or customers get used to what is offered, or an industry breakthrough comes along, they find they are once again slipping behind, so they launch another Herculean effort to catch up and move ahead. There they stay for a time before they once again lapse. So they organize another super-human effort…
  • Brand Portfolio Strategy Explored

    Brad VanAuken The Blake Project
    22 Apr 2014 | 12:10 am
    Why do some companies maintain multiple brands within the same category even though it is more expensive to do so?  The brands appeal to different market segments and have different positions in the market One brand is an upscale or premium brand One brand is a no frills brand targeted at price conscious consumers The additional brand uses an older formulation or technology and may be sold as a “cash cow” The second brand could draw on the core brand’s quality and service perceptions without being that brand. This is useful with market segments that are more price conscious but that…
  • Brand Building Through Customer Experience

    Guest Author
    21 Apr 2014 | 12:10 am
    Business leaders generally underestimate the power of customer experience. Brand management firm Prophet released a State of the Market study in 2011 showing that only 13 percent of executives believe the purchase experience is the most critical driver of future brand equity, whereas 36 percent said product and service quality would be the top driver. Most marketing executives think about customer experience, but they also acknowledge that their companies don’t value it as a critical component of the brand experience and develop it as a core competency. According to a study by the Chartered…
  • Top 4 Brand Loyalty Mistakes

    Mark Di Somma
    18 Apr 2014 | 12:10 am
    Most good marketers know how to gain top of mind. Good marketers are adept at widening the funnel at the top end. They’ve good at introducing new lines, new variants, new dimensions – in order to attract new customers. They know how to work with their agencies and their internal teams to fashion a story that intrigues to draw an audience. They know how to weight media flights and craft promotions that persuade consumers to call or to visit. They’ve learned to charm. Competition’s taught them to do that well. That used to be their biggest challenge. Some would argue of course that’s…
  • The Role And Value Of Branding

    Mark Di Somma
    17 Apr 2014 | 12:10 am
    So many people misunderstand the role of brand. They think it’s a synonym for marketing, and marketing is a synonym for media spend. A brand tells people who to value and why. Marketing tells them how the brand is valued, and where to access it. The purpose of your brand is to use that perceived value to provide you, through marketing, with sustained sales at a greater level of return than the market is inclined to give you over the longer term. The objective of every brand should be to lift what people are prepared to pay, to motivate people to value you more than they would do otherwise.
 
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    Drew's Marketing Minute

  • Is creativity bad for marketing?

    Drew McLellan
    8 Apr 2014 | 8:54 am
    As a writer just typing the question – is creativity bad for marketing – hurts a little. Advertising and marketing people pride themselves on their creativity. After all, it’s one of the lures of the profession for most of us. But does it serve our businesses and our business goals? On the surface, it’s easy to argue that creativity is essential to good advertising and marketing. Whether it’s strategic nuances and insights, being innovative in your brand and how you express it, or marketing materials that capture the audience’s attention and imagination – all of those…
  • Danger! Distraction ahead!

    Drew McLellan
    14 Mar 2014 | 5:19 am
    There’s a lot of discussion around the notion that our attention spans are shortening. Forbes recently blamed it on social media and the nonstop 24/7 media barrage. While I think our uber plugged in lives certainly contributes, there’s more to the story. Yes, we are being bombarded with more information than ever before but we also distract ourselves when we don’t keep things in perspective. For example, one of the greatest dangers to our focus is actually all the attention we afford our competition. Should we keep an eye on them? Sure. But we shouldn’t let them pull us off course.
  • Who determines absolute value?

    Drew McLellan
    5 Mar 2014 | 4:18 am
    Many people, myself included, believe in the power of a strong brand. Brand positioning has influenced buying decisions for years and a company with a strong sense of their own brand and a commitment to authentically walking out that brand is at an advantage over their competitors. In the past, a great brand could significantly influence if not determine the absolute value of a product or service. But, is that marketing truth evolving? I’ve just finished reading the book Absolute Value, What Really Influences Customers in the Age of Nearly Perfect Information* by Itamar Simonson and Emanuel…
  • Should you be a content marketer?

    Drew McLellan
    12 Feb 2014 | 4:30 am
    Content marketing.  It seems like everyone’s talking about it. But what exactly is it and what can it do for your business? Odds are, if you’re doing any marketing at all — you’re at least accidentally dabbling in content marketing. But, should you be a content marketer?  Let’s look. First — it goes by many names.  Some people call it custom publishing or branded content.  Other people slap the label of social or digital marketing on.  And all of those names are accurate. Content marketing is a broad term for any marketing technique that creates and distributes valuable,…
  • Trends we can’t ignore

    Drew McLellan
    31 Jan 2014 | 4:00 am
      In marketing, we’re always being asked to look into the future and foresee what’s coming down the road. We get plenty of help as the New Year rolls in, as the predictions freely flow. One of the most comprehensive looks at the coming year is JWT’s Trend Report. Their report is the culmination quantitative, qualitative and desk research throughout the year. They identify the top ten trends that they believe will significantly impact the coming year and explore how these trends will show up and impact our day to day lives. It won’t surprise you that technology finds itself in the…
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    Tom Fishburne: Marketoonist

  • big data analytics

    tomfishburne
    13 Apr 2014 | 4:18 pm
    Marketers have never had more data at their disposal. The opportunity to glean insights by crunching all of these new sources of data is pretty intoxicating. Yet having access to the data is only one part of the equation. Making sense of the data is the harder part. Marketers sometimes forget the Statistics 101 maxim that correlation doesn’t imply causation. I’m also sensing a movement in business to follow data blindly without common sense questioning. As New Yorker’s Gary Marcus put it, “Big Data is a powerful tool for inferring correlations, not a magic wand for inferring…
  • mobile app

    tomfishburne
    6 Apr 2014 | 10:57 pm
    Marketers increasingly see mobile as an integral part of the marketing mix and have invested significantly in mobile apps. 92 of the world’s top 100 brands have at least one app on Apple’s app store. Yet most apps are completely lost in the clutter. There are over a million active apps for both iPhone and Android and 90% of people who downloaded an app are gone within 6 months. There currently isn’t a single CPG app on the Apple Store’s Top 200 list. Many branded apps completely miss the importance of utility. As Adweek writes, CPG apps typically (and unimaginatively) focus on…
  • the meeting after the meeting

    tomfishburne
    30 Mar 2014 | 5:21 pm
    The meeting after the meeting sometimes has more impact that the meeting itself. In many organizations, that’s where people share their real opinions and where the real decisions are made. A team might agree around the conference table, but then express doubts in the “safer” environment of the hallway or coffee shop. It’s a passive aggressive way to squash ideas, because the champion of the idea isn’t there to defend it. It can also be pretty toxic to an office culture. I’ve been working on a cartoon book idea about overcoming idea killers, and this meeting dynamic is one of the…
  • ad retargeting

    tomfishburne
    23 Mar 2014 | 9:01 pm
    Ad retargeting is on the rise — those ads that stalk you across the internet after you’ve even briefly visited a company’s site. Google is even testing cross-platform ad retargeting, so a site that you visit from your desktop can lead to ads served on your mobile devices. The potential of retargeting is huge for marketers — highly relevant advertising. The ads promise to reach audiences that have already shown interest in a brand by performing some action on their website. But retargeting is still a blunt instrument. Visiting a site is not necessarily a signal of intent. Even adding a…
  • growth hackers

    tomfishburne
    16 Mar 2014 | 10:31 pm
    There’s a growing movement in Silicon Valley to replace “Marketers” with a new position called “Growth Hackers”. Some are claiming that startups should eliminate their marketing teams altogether. I agree that marketers in general need to become more data-oriented and tech-savvy. I also respect many of the techniques that are getting categorized as “growth hacks”. But I seriously question that this narrow new job title somehow replaces or obviates the entire field of marketing. Everything that I’ve read about “growth hackers” seems like a part of the…
 
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    Personal Branding Blog - Stand Out In Your Career

  • Get Hired: How to Appear More Confident

    Katie Konrath
    23 Apr 2014 | 12:30 pm
    When applying for a job today, it’s essential to appear confident in your communications with the hiring manager. Everyone knows that “looking the part” is important. That’s why job seekers wear nice clothes, style their hair professionally and obsess over the design of resumes. But even when they’re fixating on details such as the style of bullet to use in their resume, many people overlook the quickest and easiest way to appear more confident in their job search. Nearly every job hunt today involves written communications. Emails, resumes, cover letters and…
  • Negotiating An Improved Outcome

    Elinor Stutz
    23 Apr 2014 | 10:30 am
    When you are approaching a prospective client, you have a 1/3 chance for getting the sale.  Why?  Either of you have the opportunity to say, “No thank you.” Entrepreneurs dream of becoming known and having requests pour in. Over the years, as people see you in action and determined to succeed, those very requests start to flow. The requests are slow at first, but then it seems as if a floodgate opens with too many requests. Diplomatically handling all of these becomes another dilemma. Sometimes the requests are not beneficial for you but to the benefit of the requestors. While…
  • LinkedIn Is the Key to Your Next Job

    Alex Freund
    23 Apr 2014 | 2:30 am
    If you’re in transition and looking for a job or you contemplate changing jobs, there’s nothing more powerful than learning how to be efficient at using the power of LinkedIn. Being listed on LinkedIn is a must. A study by Microsoft revealed that 70 percent of employers have rejected job candidates because of information they found on those candidates online. Yet the same study suggests that 85 percent of employers say a positive online reputation influences their decision. Those are pretty convincing numbers. Here are some facts: Recruiters and employers prefer dealing with applicants…
  • 3 Ways To Brand Yourself As A Freelancer

    Heather R. Huhman
    22 Apr 2014 | 12:30 pm
    There are more than 42 million freelance workers in the United States today. If you’re one of them, branding yourself is absolutely necessary for getting noticed and making sure people remember the kind of freelance work you do. But too many freelance sites don’t do a good enough job of showcasing a memorable brand. A good chunk of freelancers (20.8 percent, to be exact) say their biggest challenge is finding clients. A solid brand helps you accomplish that, and many other common freelance challenges, by making people more aware of your company and services. Here are three major ways to…
  • How to Stand Out in a Group Interview

    Ceren Cubukcu
    22 Apr 2014 | 10:30 am
    You finally get the interview with your dream company. On the interview day, you dress to impress and go to the interview location with full confidence. However, when you get into the interview room, there is a surprise for you. There are a bunch of other candidates waiting to interview for the same position as well. Suddenly, you start to feel intimidated and all of your confidence fades away. Don’t let this happen to you. Group interviews can be more competitive and exhausting compared to individual interviews but if you play your cards right, there is no reason why you cannot get the…
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    CoreBrand News and Views

  • Some brands last too long for their own good

    22 Apr 2014 | 9:00 pm
    Skimming through the fluff posts on my Facebook feed over the weekend, I saw an ad from Timbuk2 about recycling old bags to receive a 30% discount on a new bag. Now, my two messenger bags are 12 and 6 years old respectively, and they’ve survived spills, drops, scrapes, and fluids involved with two colleges, daily commuting on public transport, work and comic/anime conventions, and a half-dozen mission trips across four countries. To put it succinctly, they’ve been to hell and back. And yet, thinking about the offer I said, "I'm not giving up my bags. They still have several more years of…
  • Brand extensions: Fast food brands going even faster

    15 Apr 2014 | 9:00 pm
    With the current trends toward healthier eating, and casual dining serving healthier foods, speed eating isn’t as desirable as it once might have seemed. Read more...
  • How to build a powerful brand

    14 Apr 2014 | 6:56 pm
    Recently, CoreBrand has released our annual Top 100 Most Powerful Brands report. In reviewing our rankings – and the data that supports them – we've discovered some consistencies among those brands in the top 100. We find it's not about doing one thing well, but about finding a way to implement an integrated plan that addresses awareness, reputation, confidence in management and performance. Read more...
  • Primary vs. secondary brand intelligence: The right research for the right reasons

    8 Apr 2014 | 9:00 pm
    If you were to ask one of our clients “what are some of CoreBrand’s defining characteristics?” I would venture to guess that aside from saying CoreBrand is populated by very nice and scary smart people (IMHO), they would also mention BrandPower, a proprietary database that measures the impact brand has on business, as being at the heart of what we do. But what they may not know is how multi-dimensional our research capabilities are, meaning that it encompasses all kinds of methodological approaches and data sourcing, including primary and secondary research methods to help develop a 360…
  • How to Drive a Brand Into a Ditch

    2 Apr 2014 | 9:00 pm
    CoreBrand recently released its Top 100 Most Powerful Brands Reportour proprietary research that provides a market-view evaluation of brand strength across a range of industries and business categories. One of the more interesting aspects of the annual report, aside from the overall ranking of brand strength among leading, publicly traded Fortune 1000 companies, is being able to see what brands have been winners, and what brands have been losers over the past year in terms of their brand strength improving or declining. Read more...
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    Igor

  • How Gender Plays a Role When Naming Legislation For A Victim

    igor
    21 Apr 2014 | 12:27 pm
    Interesting snippet from an article in today’s NY Times on the Terri Schiavo case, on naming legislation after a victim and how gender plays a role: “This legislation, later declared unconstitutional by the Florida Supreme Court, was called Terri’s Law. (This is a common legislative tactic: identifying a bill by some unfortunate’s name to enhance its emotional appeal. It is worth noting that first names and diminutives tend to be used when the person is a woman or a child. Men are usually accorded greater dignity. Hence, we had the Brady Bill, a federal gun-control law named…
  • The Igor Naming Guide

    igor
    19 Apr 2014 | 10:04 am
  • Very Funny Parody of Corporate Naming Project

    igor
    17 Apr 2014 | 3:05 pm
    Harry Shearer skewers the world of corporate naming.
  • Our Latest Naming Work: LiveWire

    igor
    15 Apr 2014 | 11:41 am
    Tax Preparation with a Live Preparer Online. LiveWire “Financial Services” is one of the most crowded trademark / intellectual property sectors, but if you know what you are doing you can still find the perfect name:
  • Tesla – Anatomy of a Great Company Name

    igor
    15 Apr 2014 | 11:40 am
    Tesla is a fantastic name for revolutionary electric car company, but not a name that could navigate a typical corporate naming process and survive. The death of a thousand cuts would include: We can’t acquire Tesla.com, we’d have to use Teslamotors.com, a non-starter. Electrificity.com is available. Let’s go with “Electrificity” instead. We can get the domain. Nicola Tesla’s inventions were all in AC, not the DC battery power the cars use. Edison was the man when it came to DC. Tesla advocated the opposite Most people don’t know who Tesla was…
 
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    GIRVIN | Strategic Branding Blog

  • The Illustration of Ideas, the Letter form as a Magical Device

    Tim
    22 Apr 2014 | 10:27 am
    When you draw a letter, what happens? A drawing is a drawing out; draw a letter, the string of story unspools and it’s something more. A letter is a map, an anciently originated succession of markings, a thought cartography, a seared, scarred, scratched, penned, leaden-punched, brushed, colored story in a story. Flow on, in, through – a sequential tabulature: the sight, the idea, the mind, the message drawn, the story told. The letter is a portal to another way of seeing. Look at a letter, a string of letters in a worded construction, and the reader goes from one place, to another…
  • The JOURNEY OF SPICE & PERFUME

    Tim
    17 Apr 2014 | 7:45 am
    THE LAYERING OF EXPERIENTIAL DESIGN PRINCIPLES OF THE TRANS-SENSATIONAL EXPERIENCE: LAYERING STORY, TASTE, TOUCH, SCENT AND THE HEARING OF THE WHOLE BEING. WORKING in Oregon, I met with a taste innovation strategist — a woman who, along with my team, as well as a client team, in exploring the modeling for how the taste of a product, particularly in the layered sensuality of a spice notation, could be designed. I use the wording “notation” in the context of a similar exploration, the layering of perfume notes in building the designed experience of a fragrance. What also…
  • Mystical Brands

    Tim
    15 Apr 2014 | 8:02 am
    Brandspirit and the building of spiritual and mystical brands What is the shadow brand, and what is the brand of light? For a long time, it’s been said — “you can’t use that word ‘spiritual’ around business people, it will scare them off. Use ‘mystical’ — get outta here!” I never listened — even to the most well-intentioned colleagues. Because in my explorations of brand, it is all there. The inherent character of brand — its very etymology is fire. What does that mean for a business? Set it on fire? No, it would imply…
  • The Weaving of the Alphabet

    Tim
    10 Apr 2014 | 8:10 am
    Designing the Alphabet of the Film, “The Matrix.” The metaphors of threading, rain, flow and the loom of meaning in context Working with Warner Brothers, Joel Silver and the Wachowski siblings on “The Matrix” was a highlight in a string of theatrical advertising design encounters. Enthusiasm and embracement of the holistic concept of the film’s premise — a coded sheathing of the reality of one world perceived, concealed behind the encryption of a filtered film of transportive coding that layered the folded sino-anglo numeric and alphabetic time of one world…
  • I COULD TOUCH YOU

    Tim
    8 Apr 2014 | 7:56 am
    WHEN I GET CLOSER, I KNOW MORE As I touch something, I can feel inside. Isn’t it so, for you, that when you touch something, you know more? In a conversation, touching the person that you’re communicating with, adds a series of punctuations and pauses that accentuate the movement and flow of that conversation. And two, it’s an adhesive, it’s a reach between the space of people in their place, to each other. But touching is, as well, something of another degree of holistic sensation, when you’re designing for touch, it could be imagined as a degree of reaching…
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    The Engaging Brand

  • The Trick to Relationship Super Powers

    Anna Farmery
    23 Apr 2014 | 6:50 pm
    How great is the web? Yes, it can overwhelm us. Yes, it can be frustrating at times. Yes, it can be a great time waster IF you don't develop strong focus and a degree of self control BUT just think of what it brings into your life..... Simple, easy connection with the world; a world full of products, people and places. Simplicity and ease of use have one main drawback, they can make us lazy. You see... when hyperconnectivity is at our fingertips, we need to remember it needs hypersensitivity to work for us in the business world. Not the hypersensitivity of emotional ups and downs but…
  • Show 482 - Mike Sansone on Creating Successful Business Models

    Anna Farmery
    23 Apr 2014 | 3:03 am
    The Engaging Brand podcast covers social marketing, business ideas and brand marketing tips. Remember as a subscriber you can download 30 Lessons on Social Leadership Powers - the new ebook for just 99p using the discount code ilovebob. This week Anna Farmery speaks with Mike Sansone about how he supports business leaders and entrepreneurs to develop the right business model for profitable growth. A technique he uses as part of Small Business Tracks The canvas for Business Model generation. Here is a link to a YouTube video on how it works - and a link to a free model site. The why,…
  • The Secret to a Wonderful Life

    Anna Farmery
    18 Apr 2014 | 3:53 am
    Do you ever feel that life is a balance of wish and regret? I look around and wish that humans could learn to live in the present. After all that is all that we have.... Yet so many people spend their time wishing they were someone else, wishing they could buy something more, wishing they could be somewhere else.... Then there comes a time, often a significant life event, that we regret not being somewhere else, not helping someone more, not spending enough time on.... The truth is .....wish and regret are useless, wasted emotions. Life is here. Life is now. Yesterday's life has gone.
  • Why you should stop DOING social media

    Anna Farmery
    17 Apr 2014 | 5:34 am
    Social is everywhere. From your fitness gear, to interactive shopping, from in car gadgets to gaming....and everything in between. Social is no longer a 'thing', a 'tool'...it is embedded into life. It is no longer an add-on, no longer something you use...it is the way that we live. Social is not a topic to learn but a mindset to live by....(Tweet this) When I was 12 I had to move schools; I hated my new school. I felt a total misfit. I felt isolated and I didn't want to go to school. At my previous school, I had loved it. I had loads of friends, member of sports teams and was always…
  • How to Build a Career to Be Proud Of!

    Anna Farmery
    16 Apr 2014 | 1:32 am
    You are busy, your list of things to do is huge and that feeling of frustration from being overwhelmed just won't go away.... So you think "What the heck!" (Or something similar!) and you start cutting a few corners believing no one will ever know.... And for a while no one does but worse that that....the decision you took to cut those corners has moved from one isolated incident to a way of working. Worse of all you don't even realise it half the time! When you are tempted to cut corners....STOP! Take a minute and ask why are you having to cut corners? Ask...(Tweet this) If too much to do,…
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    Adweek : Advertising & Branding

  • This New York Anti-Agency Helps Clients Like HP Do Good in the World

    23 Apr 2014 | 6:52 pm
    Specs Who (From left) Sean Donovan, strategy director; Jeff Smith, chief innovation officer; Rob Holzer, co-founder and CEO; and Nancy Elder, co-founder and chief strategy officer What Creative agency Where New York Societal change isn’t typically the main goal of an ad agency—for most shops, it’s moving the needle for clients. Then there is the rare agency whose mission is inspiring people to do good. Take Matter Unlimited, a New York creative shop that helps major consumer brands and nonprofits “find their North Star.” Established in 2010 by Rob Holzer (who…
  • The Life and Times of the Snuggle Bear

    23 Apr 2014 | 6:51 pm
    In 1983, Unilever took the wraps off of Snuggle, a new brand of fabric softener designed to take on Procter & Gamble's Downy, the unchallenged, 800-pound gorilla of the segment. Since 1960, Downy had taught homemakers to pour a little capful of the blue liquid into the rinse cycle to bring “April freshness” to their wash. Downy ads glowed with photos of happy husbands, smiling children and lots of cute babies. Here, Unilever found a chink in Downy’s armor. Snuggle was already strong on quality and price, but its secret weapon was softer than the towels and cuter than…
  • Crispin Porter + Bogusky Lands NBA 2K Franchise

    23 Apr 2014 | 4:59 pm
    After a pitch, Crispin Porter + Bogusky in L.A. has won creative duties for the NBA 2K franchise. NBA 2K tapped CP+B to help launch the next edition of its video game series, NBA 2K15. The campaign is expected to roll out in September with television, digital and social media spots. The MDC Partners’ agency has taken over the business from independent agency Zambezi, also based in L.A. "Partnering with the creative minds at CP+B demonstrates our commitment to continue to growing our franchise through the delivery of world-class creative," said Alfie Brody, vp of global sports…
  • Would You Recognize a Loved One Dressed Like the Homeless? These People Didn't

    23 Apr 2014 | 1:45 pm
    Most city dwellers tend to avoid eye contact with the homeless, a fact that made one advocacy group wonder: Would you recognize your own relatives if they were living on the street? New York City Rescue Mission partnered with agency Silver + Partner for a hidden-camera stunt that filmed people as they walked past loved ones dressed to look homeless. Later, the passersby were shown video footage of themselves walking past their relatives without a second glance.  As you'd probably expect, no one recognized their family members. One woman even walked right past her mom, uncle and aunt.
  • 4 Brands Unplugged for Earth Day to Brainstorm—Vote for Their Best Ideas

    23 Apr 2014 | 1:09 pm
    Ad agency Iris Worldwide yesterday invited clients to come to its downtown New York office to come up with marketing ideas the old-fashioned way—no Web, no email, no smartphone, no nothing. But the meeting of these minds was centered on commemorating Earth Day as much as it was to brainstorm during a digital cleanse.  Attendees included reps from Reckitt Benckiser brand Air Wick, Philips Lighting, Barclaycard and Rimmell London, and, while discussing concepts with the agency, they were charged with developing a solution for how it could make NYC a better place. Iris shared what the…
 
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    Brains on Fire

  • Passion Tips Conversation to Advocacy.

    Robbin Phillips
    23 Apr 2014 | 6:09 am
    Advocacy occurs when people are inspired and empowered to share their love for an idea, cause, product or brand. So much so that they become a living messenger for that idea, cause, product or brand. The post Passion Tips Conversation to Advocacy. appeared first on Brains on Fire.
  • Love, Work and Wisdom.

    Robbin Phillips
    21 Apr 2014 | 6:47 am
    I believe  with every cell in my body you absolutely must strive to find work you LOVE and pour LOVE into the work you do every single day. The other day I was in a meeting with Cordell and he tossed a thought out I want to share. From Cordell: “Work makes you old. Love makes you young.” Find and surround yourself with people who love what they do so much that they embrace each day with adventure.  I see love at work all day long at Brains on Fire. When you love what you do, time simply doesn’t exist. What do you love about the work you do in the world? How will you show…
  • Stop Trying to Be Apple — and Just Be You

    Amy Taylor
    17 Apr 2014 | 6:47 am
    I began my career in marketing/PR for municipal government. Community building in the literal sense. A couple weeks ago I had the opportunity to listen to a couple super smart City Planner types talk about exactly that as my city began the process of creating a new “Master Plan.” While the focus of the talk was physical communities, so much of the advice was relevant to community building and brands. My takeaway: You can admire someone else’s success, but you can never replicate it by repeating the same tactics. Nor should you want to. Building a great brand is not a matter…
  • On Community and Healthy Brands.

    Robbin Phillips
    16 Apr 2014 | 6:00 am
    Science has proven that social connections and community play a major factor in a person’s health and well-being. (Just google Social Relationship and Health -or- Community and Health.) I’ve written about the Gallup WellBeing index before because I find it wonderful and validating and important that two out of five of the Gallup WellBeing Index measurements focus on relationships and community. Those five indexes are:   » Purpose: Liking what you do each day and being motivated to achieve your goals » Social: Having supportive relationships and love in your life » Financial:…
  • Friday Fotos | Edition 10

    Amy Taylor
    11 Apr 2014 | 8:05 am
    Good times at #Grok14 A Brains best-kept secret: the kid’s grilled cheese with fries at Rick’s is not only an acceptable adult meal – it will only set you back $4. “You can’t depend on your eyes when your imagination is out of focus.” – Mark Twain Follow Brains on Fire on Instagram @bofoagram   The post Friday Fotos | Edition 10 appeared first on Brains on Fire.
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    Unbound Edition

  • 75% of Brands' Facebook Posts Are Photos, Study Says

    23 Apr 2014 | 6:46 am
    Ever since Facebook officially launched Timeline for businesses in 2012, brand marketers have found increasing success at engaging their audiences on the social network. But what do brands actually post? According to a new study from Socialbakers, single photos make up 75% of Facebook brand content worldwide. Since Facebook's design lends itself to visuals, that isn't too surprising — however, only 10% of brand posts are links, while text-only statuses comprise 6% of content.
  • The Hard Truth About Your Online Life

    23 Apr 2014 | 6:42 am
    From email to social media, there comes a time in everyone's life when we need to sit up and face the truth about our online selves. And the best way to make us all see the light is with graphs.
  • Think Beyond “Mobile” vs. “Desktop” Shoppers

    23 Apr 2014 | 6:40 am
    Companies must evolve, but they can’t lose focus of their core value propositions in the process. There are two basic lessons — welcoming your customers and measuring your success — that can help a business understand these new consumer behaviors on devices of all kinds.
  • A Retail Shop For Social Good Pops-Up In Manhattan

    23 Apr 2014 | 6:37 am
    Every month or two, everything in the New York City based retail shop Story completely changes. Like the art galleries down the street in its Chelsea neighborhood, Story regularly tears down everything in its space and fills it with new work. It’s designed to be a little like a themed issue of a magazine, since every collection is based on a specific idea. Right now, the issue is “Good”: products that were designed for social benefit.
  • How The Most Successful Brands Dominate Instagram, And You Can Too

    22 Apr 2014 | 7:04 am
    While Instagram is one of the fastest growing apps, it is also surprisingly one of the most underutilized by marketers. Stand out above the competition with these seven tips for using Instagram like a pro.
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    Movéo: Get There

  • The truth about A/B testing

    Movéo Team
    23 Apr 2014 | 6:30 am
    In email marketing, A/B testing is the best way to  communicate more effectively with your company’s audience. Although it’s a frequently used method, it can be intimidating to marketers who haven’t had the opportunity to use it. The truth is that despite the marketing jargon, it’s pretty simple to do. Even better, it’s the best way to gain understanding of customer preference as it relates to your emails. A/B testing, or split testing,  is defined as a method of experimentation using two variants on a group of users. By trying two versions of one thing on a group of people,…
  • 5 Metrics That Matter Most in Email Marketing

    Movéo Team
    21 Apr 2014 | 6:30 am
    When we shared email marketing’s amazing ROI, we discussed its measurability. One of email’s greatest perks is the ease with which marketers can test, measure and optimize each message. Compared to other forms of digital marketing, email offers remarkably detailed insights, starting with A/B testing and ending with each subscriber click. Email service providers offer a wealth of analytics capabilities, which is great for companies like ours who prioritize data-driven strategies to shape every aspect of marketing. In fact, analytics options are often so extensive that they can become…
  • How to keep your email list healthy and growing

    Movéo Team
    18 Apr 2014 | 6:30 am
    Email marketing is a valuable lead nurturing tool, yet mastering it is quite a challenge. Emails require the perfect subject line, valuable content, good design, A/B testing and a segmented list. Each of those elements takes time to refine, and together, they’re powerful. However, the reality is that no matter how well your emails are crafted, they won’t get you anywhere without a healthy, growing subscription list. The challenge for marketers is balancing expansion of the subscription list with perfecting all the other elements of email marketing strategy. Both are essential, and if one…
  • Shape email marketing with data

    Movéo Team
    16 Apr 2014 | 7:05 am
    Data is a popular marketing topic, for good reason. Data-driven strategies are a direct corollary to business growth, and that won’t change anytime soon. In fact, it will only become more essential that companies adopt data optimization at their core. Data should shape every aspect of marketing strategy and decision making, including email. It’s easy for companies to send regular emails to leads, but subscription lists typically hold vast amounts of untapped data. Examining that data and applying the results to your email marketing strategy will increase engagement and your return on…
  • Email marketing meets mobile

    Movéo Team
    14 Apr 2014 | 6:30 am
    There’s no denying this recent development in marketing: mobile is essential. People are consuming more and more content on-the-go, and these numbers will continue to rise. In fact, mobile is predicted to surpass desktop internet usage as early as this year, because Americans are spending 8%, or two hours, of every day on their mobile devices. One out of every four internet searches takes place on mobile, and the mobile market is predicted to generate 35% more spending in 2015 than it did in 2012. Email marketing is no different. Believe it or not, 49% of emails are now opened on mobile…
 
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    Celebrity Branding Agency » Blog

  • Celebrity Branding 101: Five Steps to a Stronger Personal Brand

    admin
    21 Apr 2014 | 9:21 am
    A strong personal brand is critical for the success of your business. Specifically, a personal brand that positions you as a leading expert within your marketplace will make it easier to attract and retain clients, and make it possible to charge premium rates and still win the business. How do you go about creating such a powerful brand? It takes time, and it takes a strategic approach. Below are five steps you can take to build an effective personal brand. 1) Create a business card that sets you apart from the crowd. Your business goes a long way towards creating the first impression that…
  • Social Media Marketing: Four Reasons You Can’t Afford to Wait to Get Involved

    admin
    11 Apr 2014 | 9:09 am
    We’ve written lately about how to get started on social media, but in case you’re not yet convinced that you need to get on social media, this blog entry is for you. As a business owner, social media platforms such as Facebook, LinkedIn, and Twitter give you the opportunity to reach a potentially huge audience for very little cost. Here are four reasons you can’t afford to wait to get involved: 1) Your competitors are on social media. Whether you are on social media or not, you can count on this: you have competition on social media. Businesses in all sorts of industries, from…
  • Getting Started on Social Media: Four Steps for Success

    admin
    14 Mar 2014 | 9:25 am
    By now you have heard how important social media is for marketing purposes, and particularly for small businesses who don’t have the multi-million dollar budget to advertise through more traditional channels. If you’re convinced that your business needs a social media presence but aren’t sure how to begin, here are four keys steps in the process. If you’d like some help along the way, please don’t hesitate to contact us! 1) Select the right platforms for your business. The “Big Three” social networks are Facebook, Twitter, and LinkedIn. Nearly as popular are networks like…
  • Celebrity Branding Online: Four Common Social Media Mistakes to Avoid

    admin
    11 Feb 2014 | 1:50 pm
    The internet in general, and social media specifically, have revolutionized the way small businesses market themselves. Today, reaching an audience of thousands or even millions doesn’t require a six-figure marketing budget. With the right strategy and proper execution, even a small Mom-and-Pop shop can reach a large audience with their marketing message. So it’s no surprise that businesses all across the country have turned to social media in order to bolster their marketing efforts. But as with most things in life, there is a learning curve, and many small businesses are forced to learn…
  • Personal Branding 101: Are You Leveraging the Power of Social Media?

    admin
    14 Jan 2014 | 1:14 pm
    As we kick off the New Year, it’s an opportune time for business owners to evaluate their branding and marketing efforts and look for opportunities to improve. And one of the best ways to do this, if you aren’t already, is to tap into the power of social media. Social media platforms offer business owners an effective and cost-efficient way to reach their target audience. In this blog entry, we’re going to cover the “big four” social media platforms and a few others. Are you taking advantage of each of them? 1) Facebook. Facebook, the world’s most-used social network, is a great…
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    Latest Thinking

  • GM’s Billion Dollar Week in Washington

    ggrabowski
    31 Mar 2014 | 12:00 am
    Two weeks ago, Toyota agreed to a record $1.2 billion settlement with U.S. regulators for the company’s alleged mishandling of its recall during its unintended acceleration crisis. Now it’s General Motors’ turn under the government’s harsh spotlight. GM CEO Mary Barra goes before Congress this week to answer questions about the company’s sluggish response to faulty ignition switches linked to numerous accidents and at least 12 fatalities. Specifically, lawmakers want to know why it took more than 10 years for GM to recall more than 2.2 million Chevy Cobalts and other small cars…
  • Elizabeth Moeller on a New Wave of Investment in Water

    sdavis
    18 Mar 2014 | 12:23 pm
    In this LEVICK Insights video interview, Elizabeth Moeller, a Partner at Pillsbury Winthrop Shaw Pittman LLP, discusses how recent and expected developments in U.S. water policy may lead to a new wave of investment spurred by public-private partnerships. With billions of dollars flowing to the EPA and Corp of Engineers to improve water quality, flood control, and hydro-electric power generation, as well as the expected passage of the Water Resources Development Act, we may soon see significant investments from private equity groups seeking to leverage the current political landscape into…
  • Greg Laughlin on the Future of Government Bailouts

    sdavis
    18 Mar 2014 | 12:02 pm
    In this LEVICK Insights video interview, Greg Laughlin, Senior Counsel at Pillsbury Winthrop Shaw Pittman LLP, discusses the legislative steps being taken to prevent future large-scale government bailouts of distressed financial institutions. From implementation of the Dodd-Frank Act to the introduction of the PATH Act in the U.S. House of Representatives, efforts are underway to end bailouts by placing greater emphasis on private capital solutions that diminish the need for taxpayer dollars.
  • The Gainful Employment Battle Begins Anew

    nurwitz
    17 Mar 2014 | 7:56 am
    By Neal Urwitz We’ve written that the next three years are going to be difficult for for-profit colleges. The Administration, veterans’ advocates, and scores of others have come to believe that for-profits do nothing but saddle unsuspecting people with debt while not providing a useful education. Whether they deserve it or not, for-profit colleges knew they were going to see another attack. Last week, the attack came. The Obama Administration put forth new regulations – known as “Gainful Employment” – mandating that student debt accrued while attending for-profit colleges not…
  • How to Measure the Success of a SEM Campaign

    plamotte
    13 Mar 2014 | 9:51 am
    U.S. advertisers spent more than $109 billion on online ads in 2013, and that does not seem to be slowing down. In fact, digital advertising increased by 3 percent last year. Companies are becoming increasingly more familiar with the benefits of search engine marketing (SEM), which can make your website more visible to those who may not have found it organically. Using paid ads, companies are seeing an increase in website traffic, brand awareness, and in some cases, sales. The price of your campaign will depend on a wide range of factors, including specificity of targeting and desired reach.
 
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    Celebrity Branding Agency » Blog

  • Celebrity Branding 101: Five Steps to a Stronger Personal Brand

    admin
    21 Apr 2014 | 9:21 am
    A strong personal brand is critical for the success of your business. Specifically, a personal brand that positions you as a leading expert within your marketplace will make it easier to attract and retain clients, and make it possible to charge premium rates and still win the business. How do you go about creating such a powerful brand? It takes time, and it takes a strategic approach. Below are five steps you can take to build an effective personal brand. 1) Create a business card that sets you apart from the crowd. Your business goes a long way towards creating the first impression that…
  • Social Media Marketing: Four Reasons You Can’t Afford to Wait to Get Involved

    admin
    11 Apr 2014 | 9:09 am
    We’ve written lately about how to get started on social media, but in case you’re not yet convinced that you need to get on social media, this blog entry is for you. As a business owner, social media platforms such as Facebook, LinkedIn, and Twitter give you the opportunity to reach a potentially huge audience for very little cost. Here are four reasons you can’t afford to wait to get involved: 1) Your competitors are on social media. Whether you are on social media or not, you can count on this: you have competition on social media. Businesses in all sorts of industries, from…
  • Getting Started on Social Media: Four Steps for Success

    admin
    14 Mar 2014 | 9:25 am
    By now you have heard how important social media is for marketing purposes, and particularly for small businesses who don’t have the multi-million dollar budget to advertise through more traditional channels. If you’re convinced that your business needs a social media presence but aren’t sure how to begin, here are four keys steps in the process. If you’d like some help along the way, please don’t hesitate to contact us! 1) Select the right platforms for your business. The “Big Three” social networks are Facebook, Twitter, and LinkedIn. Nearly as popular are networks like…
  • Celebrity Branding Online: Four Common Social Media Mistakes to Avoid

    admin
    11 Feb 2014 | 1:50 pm
    The internet in general, and social media specifically, have revolutionized the way small businesses market themselves. Today, reaching an audience of thousands or even millions doesn’t require a six-figure marketing budget. With the right strategy and proper execution, even a small Mom-and-Pop shop can reach a large audience with their marketing message. So it’s no surprise that businesses all across the country have turned to social media in order to bolster their marketing efforts. But as with most things in life, there is a learning curve, and many small businesses are forced to learn…
  • Personal Branding 101: Are You Leveraging the Power of Social Media?

    admin
    14 Jan 2014 | 1:14 pm
    As we kick off the New Year, it’s an opportune time for business owners to evaluate their branding and marketing efforts and look for opportunities to improve. And one of the best ways to do this, if you aren’t already, is to tap into the power of social media. Social media platforms offer business owners an effective and cost-efficient way to reach their target audience. In this blog entry, we’re going to cover the “big four” social media platforms and a few others. Are you taking advantage of each of them? 1) Facebook. Facebook, the world’s most-used social network, is a great…
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    Big Marketing for Small Business

  • 3 Tips to Creating a Killer Social Media Marketing Strategy

    Ted Levin
    21 Apr 2014 | 2:08 pm
    As one of the most popular channels to find an audience, marketing on social media sites can transform a small business from unknown to an empire overnight. Although marketing over social media might seem simple and straightforward, there are certain techniques and strategies that can optimize business success if followed. Here are three tips to get you started: 1. Who Is Your Audience? With multiple social media avenues such as Facebook, LinkedIn, Twitter, Instagram, Vine and YouTube, businesses should not look to infiltrate every social media site. Rather, businesses should pick a few to…
  • Top 10 Android Business Apps

    Ted Levin
    14 Mar 2014 | 10:55 am
    The platform for mobile apps has changed from simply entertainment to now encompass business applications that provide office efficiency and convenience. Being able to communicate with employees, organize office priorities and smoothly keep track of deadlines, specialized apps have opened a new world for businesses. Here are the top 10 business apps for Android.   1. Quickoffice Pro Although expensive in terms of typical app prices, the $14.99 offer includes the Quickoffice Pro bundle. This app supports all Microsoft Office applications including PowerPoint, so users are able to read,…
  • How to Use Data Tracking Software to Attract a Larger Audience

    Ted Levin
    23 Jan 2014 | 1:06 pm
    For marketing professionals and small business it’s becoming increasingly difficult to reach consumers. Evolving technology plays a major role in the way marketing tactics and strategies are developed and deployed. But still, business owners can’t hope to simply write content, post to their blog, send out emails and use social media to guide traffic to their sites and boost page rank. No, instead they have to understand the demographics most interested in their products and services, track the data properly and have a specific strategy initiated online to gain  consumer attention. Since…
  • Components of a Successful Content Marketing Plan

    Ted Levin
    14 Jan 2014 | 7:00 am
    As a small business owner you’re forced to stay on top of the latest marketing tools, knowledge, and tips to build a successful brand and communicate it to the right audience. When looking for success in 2014, consider the recommendations below when examining your business’ content marketing plan.   Jump Onto the Cloud Small business experts and marketing gurus have stressed the importance of cloud computing and storage relentlessly to you. With the beginning of 2014, it’s time to make the change. Your business’s marketing plan, sales, employee work and  productivity are all…
  • Mobile Marketing For Local Business

    Kristen Gramigna
    9 Jan 2014 | 10:43 am
    Mobile marketing is key for small- to mid-sized companies, and that includes marketing at the local level. When you consider that more than half the United States population now uses a smartphone, the time to reach them is now. Maintaining your market position and attracting customers at a local level should start today. Here’s how.   Customer Access Your localized mobile marketing strategy needs to get started by gaining access to customer devices. That means building your email, text/SMS, and mobile app user databases. If you don’t garner customers on a local basis, someone else…
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    Logo Design Blog

  • How ‘simplicity’ contributes in the making of logo design

    Ben Johnson
    21 Apr 2014 | 3:01 am
    No matter how many articles and blogs I go through, the first tip to an effective and successful logo design is simplicity. Everyone recommends being simple; adopting and implementing simplicity and shunning complexity. This made me wonder how simple a designer can go, and how just this ‘simplicity’ factor contributes in the design and development  [ Read More ]
  • Great logo’s help you in gaining a diverse audience globally

    Ben Johnson
    14 Apr 2014 | 10:24 pm
    There is a famous saying by Karl Lagerfeld that “Logos and branding are so important. In a big part of the world, people cannot read French or English–but are great in remembering signs” Even if someone doesn’t understand English they know what the Logo Design of apple signifies they know the importance of the company  [ Read More ]
  • A good logo can say more about your company than any other marketing tool

    Ben Johnson
    14 Apr 2014 | 12:03 am
    A logo for any company small or big will represent your company on many levels and on various platforms. Be it print or marketing. To begin with, without a logo it would be impossible for your customers to identify you from anyone else and you or any business won’t ever want that to happen isn’t  [ Read More ]
  • Make your sweetie feel loved this valentine’s!

    Ben Johnson
    13 Feb 2014 | 10:55 pm
    Through the ages, the roots of St Valentine have passed several legends leading us to celebrate Valentine’s Day. The Cupid, the Roman god of love represents Valentine’s Day. It is a day for sweethearts! It’s the day to share and respect the love with people around. It is the day to show your feelings and  [ Read More ]
  • Christmas a holiday for everyone to enjoy!

    Ben Johnson
    12 Dec 2013 | 11:24 pm
    Christmas is right around the corner and right after Christmas we have New Year waiting for us, December is the month of holiday, family reunion, friend’s reunions, family time, relaxation etc. It is also the time when most of the businesses have their profits at the peak with maximum sales and sale out.  It is  [ Read More ]
 
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    yinkaolaito.com - the branding gavel, brand communication expert, nigeria brand consultant, social media expert

  • Digital media, celebrities and the changes in Private and Public lifestyles

    yinkaolaito
    22 Apr 2014 | 6:47 am
    The dramatic changes our world is witnessing today cannot be wished away. We can either accept this or get caught up in the web of things. Many are in the habit of saying crime is on the increase today than ever before. My argument about this is what is the basis of comparism? We need […]
  • 4 ways to resolve a tweet that goes awry: case study of US Airways

    yinkaolaito
    17 Apr 2014 | 2:18 am
    Brands like human are open to mistake. Whether you are US Airways or other unknown brand, you may not always get it right. Some of your steps may be calculated and land you where you never intended. Around three ‘o’ clock PM on Monday, 14th April, 2014 US Airways mistakenly tweet a picture with a […]
  • Trends in Nigeria Social media platform use

    yinkaolaito
    15 Apr 2014 | 3:18 am
    One thing about life is its ever changing status. Nothing is static. Things keep revolving. Social media platform tools have continued to be relevant in sharing knowledge, networking, brand engagement and promotion among others. Since 2008 when many Nigeria users began to create accounts and applied social media tools to their daily living, things have […]
  • Negative Online content? 3 best ways to deal with it

    yinkaolaito
    7 Apr 2014 | 3:12 am
    We live in the age of technology with lots of opportunities and challenges for brand owners. There is the daily challenge of phishing, hackers and many other associated problems. There are people who just want to destroy others by all means with no just cause. In our clime, the major challenge here has to do […]
  • Digital Media, Democratic value changes and accountability

    yinkaolaito
    3 Apr 2014 | 4:59 am
    Democracy is define as government by the people for the people and by the people. While this is an age long cliché, many developing and low income countries still struggle to understand and practice the import of this truth. The business as usual method of thinking they could permanently enslave the citizenry keeps ringing bell […]
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    We First Blog

  • Apple, Earth Day, and The New Demands of Leadership

    Simon Mainwaring
    22 Apr 2014 | 10:33 am
    On Monday, Apple launched a new ad outlining its environmental responsibility. In doing so, Tim Cook firmly placed his imprimatur of the future of Apple, going so far as to provide the voiceover for the ad himself just as Steve Jobs had done for an early version of ‘Here’s to the Crazy Ones’. Tim Cook demonstrated his passion for addressing climate change at Apple’s shareholder meeting in February stating “If you want me to do things only for [return on investment] reasons you should get out of this stock.”  Cook also publicly committed Apple to using 100% renewable…
  • Collaborative Social Storytelling: How the UN Foundation Builds Global Movements

    Dana Byerlee
    17 Apr 2014 | 11:45 am
    Under the leadership of Aaron Sherinian, VP of Communications & Public Relations at the UN Foundation and We First ’13 speaker, the UN Foundation has become known for its deep understanding of social storytelling and cross-industry collaboration. Here are four lessons from Aaron on how to inspire people around the globe to actively support your brand’s or nonprofit’s mission: Build partnerships to scale impact   For example, one of the UN Foundation’s major partnerships is with Walgreens, one of the most prominent pharmacies in the country. Walgreens is well known for making it…
  • 6 Steps to Unlocking Employee Passion and Propelling Your Social Purpose

    Simon Mainwaring
    8 Apr 2014 | 10:51 am
    In Give and Take: A Revolutionary Approach to Success, Wharton Professor Adam Grant examines the correlation between personal contribution and professional productivity within large organizations. In doing so, Grant examines an issue at the heart of the future of business: how to inspire employees to bring their best and full selves to work in ways that have a positive impact on the planet and our future. For too long, the majority of huge corporations have overlooked their greatest untapped asset, the full potential of their employees. Many people who work inside large organizations are…
  • How Conscious Capitalism is Driving Business and Social Change

    Simon Mainwaring
    1 Apr 2014 | 9:51 am
    Each year, the Conscious Capitalism Movement holds an event that provides marketing leaders with insights on how to marry purpose and profit in ways that build their business and a better world. I’m thrilled to participate in one of these practicums this year, sharing best practices and case studies around the art and architecture of customer community building. The fundamental premise behind the Conscious Capitalism movement and the training event, is that the private sector is facing an increasingly urgent responsibility to play a positive role in society. Raj Sisodia, who earlier…
  • Why Integration is the Key to the Impact of a Brand’s Social Purpose

    Simon Mainwaring
    24 Mar 2014 | 10:45 am
    A couple of weeks ago I had the pleasure of keynoting at the annual ACCP conference, the Association of Corporate Contribution of Practitioners. This event brings together corporate responsibility and Foundation leads from many of the country’s largest F500 brands and the topic of discussion was how to build the business of a brand by sharing the story of its good work more effectively so it can increase those social impact efforts. ACCP Slides in Las Vegas – We First from Simon Mainwaring I encourage you to download these slides and share them with your team, as I am confident that…
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    Executive Resume Branding

  • Personal Branding, Resume or Job Search Targeting: Which Comes First?

    Meg Guiseppi
    23 Apr 2014 | 3:41 am
    Personal Branding, Resume or Job Search Targeting: Which Comes First? is a post from: Executive Resume Branding It may seem obvious that the first thing to do, when you’re about to start an executive job search, is locate, dust off, and update your resume. In my experience, many executive job seekers do just that. They dive headlong into their resumes first. They often neglect targeting, and narrowing their search to several select companies, because they want to keep their options wide open. And they often misunderstand the importance of personal branding, and dismiss it as…
  • 7 Deadly Executive Resume Writing Mistakes

    Meg Guiseppi
    16 Apr 2014 | 3:49 am
    7 Deadly Executive Resume Writing Mistakes is a post from: Executive Resume Branding   If your executive resume isn’t doing its job landing you interviews, and you know it doesn’t present you well, it may need an intervention. Is your resume in such bad shape you can’t deny it any longer? Are you ashamed to use it, because it doesn’t really say who you are and the value you offer? Does it lack personal branding, which you know is very important these days? If it’s so bad you won’t use it, or if you’re using it and getting little or no response, your resume probably needs…
  • Personal Branding and Your LinkedIn Profile Summary

    Meg Guiseppi
    9 Apr 2014 | 3:45 am
    Personal Branding and Your LinkedIn Profile Summary is a post from: Executive Resume Branding   [The following article was originally published for my Personal Branding Expert gig on Job-Hunt.org.] Powering your LinkedIn Summary section with personal branding helps you differentiate the value you offer over your competitors. It helps recruiters and hiring decision makers at the companies you’re targeting determine what makes you a good‑fit hiring choice for them. The content in your LinkedIn Summary needs to capture attention and compel them to consider you as a viable candidate,…
  • Personal Branding and Your Email Signature

    Meg Guiseppi
    2 Apr 2014 | 3:41 am
    Personal Branding and Your Email Signature is a post from: Executive Resume Branding Your executive job search is underway, or about to be, and you’re working on your branded email signature. What’s the best way to design it – with graphics, logos, and other pretty visual effects or just text with no enhancements? We’ve all received email messages with impressive signature sections at the bottom that were well-branded and attractively designed . . . with logos, graphics and hyperlinks functioning perfectly. On the other hand, we’ve all also received email signatures that…
  • 3 Best SEO Places in Your LinkedIn Profile

    Meg Guiseppi
    26 Mar 2014 | 3:48 am
    3 Best SEO Places in Your LinkedIn Profile is a post from: Executive Resume Branding How do executive recruiters and hiring decision makers at your target companies find good-fit candidates like you? In a word . . . keywords. They go to the LinkedIn search engine and type in various relevant keywords and phrases that match the qualifications they’re seeking. All of the content in your LinkedIn profile should contain the most-searched relevant keywords specific to your targets, and supporting your executive brand and the value you offer them. But the content in certain sections – typically…
 
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    SimpliFlying

  • 5 Social Media Marketing Lessons for Airlines from the #myNYPD Hashtag Fail

    Shubhodeep Pal
    23 Apr 2014 | 5:43 am
    A few years ago, Qantas was one of the first companies to be burnt by social media when what started as a feel-good #QantasLuxury campaign on Twitter, fast devolved into the butt of jokes — and when the jokes start flying on Twitter, all one can do is run for cover. Last night, the New York Police Department was served a heavy dose of public vitriol when they invited Twitter folks to tweet about “New York’s finest” with the hashtag #myNYPD. Little did they anticipate the public outpouring of hate that followed — users uploaded hundreds of photos of police…
  • Should social media dictate HR policies? Lessons from Air Canada and American Airlines

    Shashank Nigam
    21 Apr 2014 | 5:15 pm
    Two major incidents flared up in the last few days, in the world of airline marketing. Let me first share a quick overview of what happened. To fire, or not to fire? The American Airlines way Last week, US Airways tweeted out possibly the most lewd image ever sent out from a corporate account. For the sanctity of this site, we have deliberately chosen not to show it here or link to it. Since the tweet was sent as a reply to a customer’s query on Twitter, and it wouldn’t have appeared on the airline’s timeline. However, in a matter of minutes, it had spread across Twitter,…
  • Air Canada baggage toss video requires deeper thinking about passenger experience #paxEx

    Shashank Nigam
    20 Apr 2014 | 10:23 am
    Darren Van Slyke is an Air Canada million miler, and a fan of the airline. On April 17, 2014, he was traveling from Toronto to Vancouver, on the airline’s brand new Boeing 777. Seated next to him was Dwayne Stewart. Both of them were in Premium Economy. As they waited for boarding to be completed, they witnessed something bizarre from the airplane window.   Baggage handlers were throwing last minute, gate-checked bags, almost 20 feet through the air, to load them into the cargo hold of the aircraft! Not surprisingly, this incident was captured by Dwayne on his iPhone, and posted on…
  • British Airways Visit Soon tugs on the heartstrings, with Tourism Australia #visitsoon

    Shashank Nigam
    16 Apr 2014 | 3:08 pm
    Imagine you have gone to watch a movie in the theatre. And it turns to be about your family! That’s exactly what happened to Alec and Catherine, two elderly British couple whose daughter moved to Australia with her family a few years ago. As they sat in the packed theatre, they realised that the subject of movie they are watching is their own grand daughter, Esme Rowling. Their reactions, captured aptly in a video, are priceless and heartwarming. The video features Esme enjoying her life in Sydney, swimming everyday, playing with her friends, but missing her grand parents as well. The…
  • 5 Lessons Airline Marketers Can Learn from Southwest Airlines’ Latest Viral Video

    Shubhodeep Pal
    14 Apr 2014 | 1:58 pm
    Southwest Airlines is the talk of the internet once again. And deservedly so.  The airline, well-known for its creative marketing campaigns and powerful online brand, has delivered — in an apparently unplanned fashion — a viral hit on YouTube. The video, presumably shot on a mobile phone, features an SWA flight attendant reeling off the most hilarious one-liners while making routine safety announcements. While we’ve seen a number of popular in-flight videos — such as dancing flight attendants, funny pilots,  in-flight concerts and even rapping flight attendants, the…
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    Unbound Edition

  • 75% of Brands' Facebook Posts Are Photos, Study Says

    23 Apr 2014 | 6:46 am
    Ever since Facebook officially launched Timeline for businesses in 2012, brand marketers have found increasing success at engaging their audiences on the social network. But what do brands actually post? According to a new study from Socialbakers, single photos make up 75% of Facebook brand content worldwide. Since Facebook's design lends itself to visuals, that isn't too surprising — however, only 10% of brand posts are links, while text-only statuses comprise 6% of content.
  • The Hard Truth About Your Online Life

    23 Apr 2014 | 6:42 am
    From email to social media, there comes a time in everyone's life when we need to sit up and face the truth about our online selves. And the best way to make us all see the light is with graphs.
  • Think Beyond “Mobile” vs. “Desktop” Shoppers

    23 Apr 2014 | 6:40 am
    Companies must evolve, but they can’t lose focus of their core value propositions in the process. There are two basic lessons — welcoming your customers and measuring your success — that can help a business understand these new consumer behaviors on devices of all kinds.
  • A Retail Shop For Social Good Pops-Up In Manhattan

    23 Apr 2014 | 6:37 am
    Every month or two, everything in the New York City based retail shop Story completely changes. Like the art galleries down the street in its Chelsea neighborhood, Story regularly tears down everything in its space and fills it with new work. It’s designed to be a little like a themed issue of a magazine, since every collection is based on a specific idea. Right now, the issue is “Good”: products that were designed for social benefit.
  • How The Most Successful Brands Dominate Instagram, And You Can Too

    22 Apr 2014 | 7:04 am
    While Instagram is one of the fastest growing apps, it is also surprisingly one of the most underutilized by marketers. Stand out above the competition with these seven tips for using Instagram like a pro.
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    Storytelling To Create Impact Brands

  • 5 Apr 2014 | 2:32 pm

    Mark
    5 Apr 2014 | 2:32 pm
    “Metaphor is both a detour and a destination”. James Geary
  • Stories from the Edge

    Mark
    23 Mar 2014 | 10:02 am
    In Lovemarks, Kevin Roberts said ” I want to be as close to the edge as I can without going over. Out on the edge you see all kinds of things you can’t see from the centre”. It’s a great … Continue reading →
  • Emotion and Reason in Marketing-Choosing Your Brand Story

    Mark
    8 Mar 2014 | 3:30 am
    “The essential difference between emotion and reason is that emotion leads to action while reason leads to conclusions.” Donald Calne
  • Choice, Freedom and Happiness Stories

    Mark
    7 Mar 2014 | 2:34 pm
    In the last edition of MISC magazine I read the article by Paul Isakson on “ Truth, Beauty and Transformation” as the central themes for brand stories.  I agree with Paul that these are essential elements of story but I … Continue reading →
  • The Sound of Falling Words- A Story of Telling.

    Mark
    25 Feb 2014 | 8:55 am
    Did you ever stop to think what happens to the billions of words spoken everyday? What happens to the words that don’t get heard? How long will they live for and do they make a noise when they fall on … Continue reading →
 
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    GIRVIN | Strategic Branding Blog

  • The Illustration of Ideas, the Letter form as a Magical Device

    Tim
    22 Apr 2014 | 10:27 am
    When you draw a letter, what happens? A drawing is a drawing out; draw a letter, the string of story unspools and it’s something more. A letter is a map, an anciently originated succession of markings, a thought cartography, a seared, scarred, scratched, penned, leaden-punched, brushed, colored story in a story. Flow on, in, through – a sequential tabulature: the sight, the idea, the mind, the message drawn, the story told. The letter is a portal to another way of seeing. Look at a letter, a string of letters in a worded construction, and the reader goes from one place, to another…
  • The JOURNEY OF SPICE & PERFUME

    Tim
    17 Apr 2014 | 7:45 am
    THE LAYERING OF EXPERIENTIAL DESIGN PRINCIPLES OF THE TRANS-SENSATIONAL EXPERIENCE: LAYERING STORY, TASTE, TOUCH, SCENT AND THE HEARING OF THE WHOLE BEING. WORKING in Oregon, I met with a taste innovation strategist — a woman who, along with my team, as well as a client team, in exploring the modeling for how the taste of a product, particularly in the layered sensuality of a spice notation, could be designed. I use the wording “notation” in the context of a similar exploration, the layering of perfume notes in building the designed experience of a fragrance. What also…
  • Mystical Brands

    Tim
    15 Apr 2014 | 8:02 am
    Brandspirit and the building of spiritual and mystical brands What is the shadow brand, and what is the brand of light? For a long time, it’s been said — “you can’t use that word ‘spiritual’ around business people, it will scare them off. Use ‘mystical’ — get outta here!” I never listened — even to the most well-intentioned colleagues. Because in my explorations of brand, it is all there. The inherent character of brand — its very etymology is fire. What does that mean for a business? Set it on fire? No, it would imply…
  • The Weaving of the Alphabet

    Tim
    10 Apr 2014 | 8:10 am
    Designing the Alphabet of the Film, “The Matrix.” The metaphors of threading, rain, flow and the loom of meaning in context Working with Warner Brothers, Joel Silver and the Wachowski siblings on “The Matrix” was a highlight in a string of theatrical advertising design encounters. Enthusiasm and embracement of the holistic concept of the film’s premise — a coded sheathing of the reality of one world perceived, concealed behind the encryption of a filtered film of transportive coding that layered the folded sino-anglo numeric and alphabetic time of one world…
  • I COULD TOUCH YOU

    Tim
    8 Apr 2014 | 7:56 am
    WHEN I GET CLOSER, I KNOW MORE As I touch something, I can feel inside. Isn’t it so, for you, that when you touch something, you know more? In a conversation, touching the person that you’re communicating with, adds a series of punctuations and pauses that accentuate the movement and flow of that conversation. And two, it’s an adhesive, it’s a reach between the space of people in their place, to each other. But touching is, as well, something of another degree of holistic sensation, when you’re designing for touch, it could be imagined as a degree of reaching…
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    Sparks

  • Hospital marketing – to blog or not to blog?

    Eric Brody
    15 Apr 2014 | 6:25 am
    This is not the question. It’s been a couple years since I gave a conference presentation about why healthcare system and hospital marketers should “enter the blogosphere” as the nucleus of their healthcare social media strategy. But the numbers still reveal only a small percentage of healthcare systems and hospitals blogging. There are two changes […]
  • What healthcare marketers can learn from General Mills about brand purpose

    Eric Brody
    2 Apr 2014 | 7:12 am
    A great brand purpose is a strong anchoring tool that can change and improve marketing. While these are the words of Mark Addicks, CMO of General Mills, which appear in this article – General Mills CMO: The Key To Good Marketing Is Having A Purpose, they’re very relevant to healthcare marketers. As the company moves […]
  • Creating “sweet spot” healthcare marketing content

    Eric Brody
    28 Mar 2014 | 12:45 pm
    Joe Pulizzi, head of Content Marketing Institute defines content marketing as: the strategic marketing approach of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action. But how do healthcare system or hospital marketers do this when they compete with […]
  • What healthcare marketing can learn from a marketoonist

    Eric Brody
    20 Mar 2014 | 8:13 am
    As the healthcare marketplace evolves to more of a consumer orientation – with consumers voting with their wallets for the care that provides them the most value – here’s some good insight for healthcare marketers from noted marketoonist Tom Fishburne. You can read this quick article – Time for brands to look outside the box – and […]
  • 7 questions for enhancing the value of your healthcare social media program

    Eric Brody
    19 Mar 2014 | 10:54 am
    Enough about you (mr. or ms. prospect), let’s talk about me (my organization). Enough about me (my organization), let’s talk about you (mr. or ms. prospect). Which sentence better describes the nature of your healthcare system or hospital social media outreach? It’s okay, only you know the answer. To ensure that your social media efforts […]
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    Profitable Growth

  • How to know a business owner is about to fall from grace (and what to do about it)

    Andy Birol
    13 Apr 2014 | 4:43 pm
            Article posted in The Business Journals by Andy Birol, Contributing Writer March 4, 2014   Good, smart people start companies, and they go into business with ambition and a sense of purpose. So, why do some of them make decisions that are painful to watch? Even when the owner is pompous or self-righteous, it’s easy to flinch when terrible choices lead to them to lose their way — and then lose everything. Click here to read more.
  • 4 ways to make your own luck in business

    Andy Birol
    1 Apr 2014 | 3:35 pm
            Article posted in The Business Journals by Andy Birol, Contributing Writer March 18,  2014 The saying “it’s better to be lucky than smart” is often used to describe successful CEOs who aren’t necessarily  the smartest people in the room. Despite flopping in the classroom, not coming from money, or not attending a top school, some of these business owners become quite successful. Click here to read more.
  • 5 police strategies that businesses should adopt

    Andy Birol
    1 Apr 2014 | 3:25 pm
            Article posted in The Business Journals by Andy Birol, Contributing Writer February 25, 2014   You think you have problems? Try being a cop. Years ago, I went on a police ride-along in Pittsburgh’s highest crime zone. During that Saturday graveyard shift, the officer and I responded to nonstop calls about gunshots, domestic violence, armed intruders, crack-addict beatings, fugitive surveillance, and gang hangouts. Click here to read more.
  • How to fix your sales process so you won’t ever be disappointed in a sales rep again

    Andy Birol
    22 Feb 2014 | 10:37 am
            Article posted in The Business Journals by Andy Birol, Contributing Writer February 4, 2014   Have you ever screamed, “Why can’t I hire good sales reps?!” If so, you might be asking the wrong question. The problem might be your company’s sales process, not the salespeople. Are your sales reps failing for these reasons? Click here to read more.
  • Menard USA Doubles Sales With Help From Andy Birol

    Andy Birol
    5 Feb 2014 | 11:34 am
    Background Menard (www.menardusa.com) a design-build specialty geotechnical contractor who offers value engineering and innovative techniques to deliver practical, sustainable solutions such as controlled modulus columns (CMC’s), which are a technologically superior alternative to deep (pile) foundations that support buildingsUnder the leadership of its CEO, Seth Pearlman, Menard had experienced great success by servicing general contractors and highway contractors as well as property owners in the energy, commercial building sectors. The Challenge Despite the great recession of 2008,…
 
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    Executive Career Brand

  • The New 10-Step Executive Personal Branding Worksheet

    Meg Guiseppi
    21 Apr 2014 | 3:16 am
    Differentiate your unique ROI for today’s executive job search. Personal branding has come a long way since Tom Peters ignited the business world nearly two decades ago with his personal branding manifesto on Fast Company, THE BRAND CALLED YOU. “You’re every bit as much a brand as Nike, Coke, Pepsi, or the Body Shop. To start thinking like your own favorite brand manager, ask yourself the same question the brand managers at Nike, Coke, Pepsi, or the Body Shop ask themselves: What is it that my product or service does that makes it different? Give yourself the traditional…
  • Add Special Bullet Point Pizzazz to Your LinkedIn Profile

    Meg Guiseppi
    14 Apr 2014 | 3:53 am
      Want to use jazzier bullet points in your LinkedIn profile than the typical asterisk (*)? It seems that LinkedIn only allows you to use the basic characters that are on your keyboard. But you can try adding some pizzazz to your LinkedIn personal brand with special characters like these: You may be able to use such special characters when you create your profile in a Word document, and then copy and paste it into your LinkedIn profile. They may work, but it’s been my experience that they translate as question marks (?) or other unwanted characters. There’s a workaround. Copying…
  • Gratitude: The Happiness Drug

    Meg Guiseppi
    8 Apr 2014 | 3:38 am
    The title of Dave Kerpen’s Inc.com article, The Legal Drug That Nobody’s Talking About, struck a chord. When I saw that “gratitude” was the drug, I was struck by the wisdom, and wanted to see if his attitude of gratitude works the same way as mine. Sure enough, when his first reaction to a situation is negative or explosive, he goes to a place of gratitude instead, just as I’ve been training myself to do for several years now. I don’t believe I’ve had any more than my share of challenges – in my career and personal life – but, like many of us, sometimes I…
  • 2 LinkedIn Personal Branding Tips You Don’t Know

    Meg Guiseppi
    31 Mar 2014 | 4:09 am
      LinkedIn is undeniably the executive job-seeker’s most important and powerful online personal branding tool. To improve my LinkedIn profile-building skills, I’ve just completed Reach Personal Branding’s new Certified Social Branding Analyst program, which focuses squarely on LinkedIn training for executive branding strategists and executive career coaches. Among the first handful of strategist worldwide to be certified in the inaugural offering of the program, I rubbed elbows with elite global brand strategists eager to hone their craft, to keep their career and job…
  • LinkedIn Groups and Personal Branding: Showcase Your Subject Matter Expertise

    Meg Guiseppi
    24 Mar 2014 | 3:31 am
    One of the ways LinkedIn adds value to overall career management and job search is that, when leveraged to full advantage, it can help keep you and your executive brand top of mind with your network. To help you land faster, your network on LinkedIn should include recruiters and hiring decision makers at your target companies, and others who can help you reach your career goals. Steady, gentle reminders of the value you offer can position you as a potential good-fit for your target companies. I suggested the following strategy to a client who wished he had time to blog – a time-consuming…
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    distility.com

  • Hello world!

    Stepanie
    23 Apr 2014 | 2:50 am
    Welcome to WordPress. This is your first post. Edit or delete it, then start blogging!
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    Stealing Share

  • When social media turns on your brand: the NYPD hashtag

    Tom Dougherty
    23 Apr 2014 | 8:34 am
    In an effort to boost public relations, the New York Police Department created a Twitter NYPD hashtag, #myNYPD. The idea was that it would be nice for people to show all of the good things the NYPD does around town. I am sure the department thought it would get thousands of images and tweets about officers helping old ladies across the street or a young child jealously looking at a police bike or even tweets stating that officer so and so was so great to get the little kitty down from a tree or helped the food vendor get his cart up a curb. #myNYPD is currently the #1 trending hashtag in New…
  • It’s the brand of the Privileged: Philly preppies as drug lords.

    Tom Dougherty
    22 Apr 2014 | 7:22 am
    There are many reasons the story about how a group of privileged teens in one of Philadelphia’s main line private schools decided to create a business by selling drugs. The drugs themselves are an indication of lack of direction, but there is more going on here. Breaking the law, distributing all manner of drugs and pretending it is a real business is a deeper societal issue. It is a reflection of the brand of the privileged. There are untold thousands of stories, both reported and ignored, of drug busts in the poorest neighborhoods in major US cities. HBO made an entire series about it…
  • The brand of Boston Strong

    Tom Dougherty
    21 Apr 2014 | 7:05 am
    In the world of business, a meaningful brand emerges from careful and hard work. There’s market research, competitive analysis and the overall brand development. But sometimes a meaningful brand happens organically, especially when the purveyors of that brand completely understand what is different and better about those who embrace it. I’m talking about Boston Strong. As the 2014 Boston Marathon starts today, a year after the bombings that shook the city (and the nation as well), the event honors those killed and harmed in last year’s race. But that’s not all. It is also a…
  • Ask more from your rebrand. Demand persuasion.

    Tom Dougherty
    21 Apr 2014 | 6:13 am
    While the branding responsibility often time resides in the marketing departments, all too often we forget about the brand’s marketing potentials. Brand gets pigeonholed into a dusty standards manual with design rules, color palette, and CMYK logotype. This is not wasteful. This is destructive. Your brand is the heart of your persuasive messages and its creative message and design should be your most powerful marketing message. Without the power of a brand position, your marketing message is… well, just marketing. When you decide your marketing message needs to be freshened and possibly…
  • The Double Down sandwich is back. Is that good for KFC?

    Tom Dougherty
    17 Apr 2014 | 8:06 am
    I’m of mixed minds when I heard the announcement that KFC is bringing back its Double Down sandwich, which is bacon, Monterey Jack cheese and sauce sandwiched between two slabs of fried chicken. Yummy, huh? My two minds are this. On one hand, KFC is attempting what McDonald’s has been so good at – bringing back popular items on a limited-time basis in order to generate excitement. (Think the McRib.) Scarcity is a very powerful motivator. It suggests specialness and also encourages consumers to “get it now before it’s too late.” It’s a variation of the “call within the next 30…
 
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    InterbrandBlog

  • The Future of Cable TV

    17 Apr 2014 | 1:09 pm
    Analysts have long debated whether or not the Cable and Satellite TV industry is doomed. Subscriptions to Pay TV are at their lowest level in four years as consumers are seemingly beginning to “cut the cord” and cobble together their own solutions for cheaper and more flexible entertainment options. To ...
  • Differentiation as the lifeline of an industry

    17 Apr 2014 | 8:44 am
    A study of the Best Dutch Insurance Brands 2014 Interbrand recently launched the Best Dutch Insurance Brands report, which, for the first time, was spotlighted in an article published by the Netherlands’ leading professional journal for the insurance industry. The research that forms the basis of the article shows which ...
  • Lose the name, become an icon: the future of the packaging logo

    16 Apr 2014 | 8:39 am
    In a global market place, the best logos are the ones that are understood by all and consistent across countries. How can a brand convey its essence to those who speak and write in different languages? Create an icon, and let it speak for itself. In a globalized world, symbols ...
  • How 3D Printing Is Revolutionizing Everything—and What That Means For Brands

    11 Apr 2014 | 9:54 am
    Recently I was invited to a nice little dinner at a friend’s place. Besides delicious dishes and drinks, there was something special about it. Everything was served in or on dinnerware she designed and created all by herself. How? Simple! She printed it. No longer in the realm of pure ...
  • When you're finished changing, you're finished

    10 Apr 2014 | 7:00 am
    Best Dutch Media Brands: Important lessons from the past five years Interbrand recently launched the fifth edition of Best Dutch Media Brands, which has been spotlighted in Tijdschrift voor Marketing, the leading marketing journal in The Netherlands. The Best Dutch Media Brands report reveals which brands are strongest in the ...
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    The Online Community Guide

  • Two Approaches To Improving Your Community's Registration Form

    Richard Millington
    22 Apr 2014 | 11:30 pm
    We can split conversion theory into two schools of thought. 1) Quick and light. 2) Slow and heavy. These two approaches are personified by two examples below. Quick and light Traditionally, the best registration forms look like this: This is great for three reasons: 1) It tells you how long it will take "only 30 seconds!".  2) It only asks for the essential information (birthday is relevant due to student focus).  3) It lets you slide to join (not confirm via e-mail).  There is no confusion here. It's quick and simple.  Watch Jack Wallington's talk…
  • Stop Buzzfeeding Your Community

    Richard Millington
    21 Apr 2014 | 11:30 pm
    We advise our clients not to begin Buzzfeeding their community.  Yes, you can create more content like Buzzfeed. You can create more top 10 27 lists, more shocking headlines, more What Games of Thrones Character Are You? quizzes, and more photo round-ups of topical events. This will attract a lot of people to visit. Some will participate.  But can you imagine these discussions leading to a real sense of community? Can you imagine real value exchange taking place here? Can you imagine people resolving their problems here?  I doubt it. The community becomes a place…
  • How Technology Helps And Hurts Communities

    Richard Millington
    20 Apr 2014 | 11:30 pm
    Technology both helps and hinders community. It helps in the following ways: 1) Accessibility. Technology allows everyone in the world to participate. You don't have to be in the same room. You don't have to wait for a pause in the discussion to participate. You don't have to be extroverted to jump in. You can join in the specific discussions you like. You can ask the difficult questions you couldn't ask in person.  2) Longevity. Community activities are (usually) stored indefinitely. They create a body of knowledge. They create a sum of previous stories and shared…
  • Showing Pictures Of Members Does Not Increase Conversion Rates

    Richard Millington
    17 Apr 2014 | 11:30 pm
    Lots of communities include a box like this: Unless you know who these members are, I don't think a box like this helps. In fact, less than half of the pictures are identifiable as real people.  You can safely remove these boxes. They take up space and add nothing to the community. Nobody visits a community, sees a bunch of unfamiliar faces, and decides to sign up.  If newcomers are likely to know existing members (for example, their Facebook friends), then this might make a difference. Otherwise, just remove it.  Far better to use this space to showcase just one member,…
  • Two Clever Post-Event Discussions

    Richard Millington
    16 Apr 2014 | 11:30 pm
    "Who did you meet?" "Who impressed you?" These are two very clever post-event questions.  They encourage members to think about who they met at their community and establish online connections. Those mentioned usually add/follow each other in the community.  They also allow members to praise one another. Everyone is going to read the discussion to see if they were mentioned. Everyone wants to participate in the discussion to build connections.  Even without events, you can adapt the discussions to: "Who in the community have you met in person?"…
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    Personal Branding TV

  • Commercial Break: HoneyMaid – This is Wholesome

    Regina
    8 Apr 2014 | 12:51 pm
    HoneyMaid – This is Wholesome I love this commercial because: Branding is about taking a stand knowing not everyone is going to agree with you. Strong brands often repel as well as attract. The other thing I love about this ad is that Nabisco knew that there could be controversy and was prepared. They followed up – after some negative feedback on Twitter – with this YouTube video that has been seen by over 3Million people. Talk about maximizing value from one marketing campaign! This ad and YOUR personal brand: Be willing to take a stand and express your point of view when you feel…
  • Jason SurfrApp Interview – Reach Personal Branding Interview Series

    reachproducer
    5 Apr 2014 | 1:53 pm
    Creativity For Sale: Digital marketing stories from a guy that sold his last name Click the microphone to download the audio replay >>> Content is indeed king, but do you know why? Content is king because it transforms your unique promise of value into something tangible. Without content, you cannot build an online community. Building an online platform is a tactic used to increase your value and validity as a thought leader. Innovative change catalysts have propelled the soapbox evolution since the early 1900s. Most recently, early adopters who embraced the power of advertising on…
  • Mike Maddock Interview – Reach Personal Branding Interview Series

    reachproducer
    1 Mar 2014 | 10:14 am
    Free the Idea Monkey: How to make big ideas happen Click the microphone to download the audio replay >>> Is your company at risk of getting “napstered”? Are you at risk of getting “napstered”? Your personal brand may be the only thing that can save you! Blockbuster knows all too well what it means to get napstered. As an established company, Blockbuster railed against new technology because they were stubborn and afraid of change. New technology gave startups an opportunity to increase market share and eventually put Blockbuster out of business. People can get napstered too!
  • Greg S. Reid Interview – Reach Personal Branding Interview Series

    reachproducer
    17 Feb 2014 | 1:58 pm
    Stickability: The Power of Perseverance Click the microphone to download the audio file >>> Winston Churchill likely said it best when he enthusiastically addressed the boys at Harrow School in 1941. “Never, never, in nothing great or small, large or petty, never give in except to convictions of honour and good sense. Never yield to force; never yield to the apparently overwhelming might of the enemy.” When applied to your business or career, what is your enemy? What force is keeping you from accomplishing your goals? What is causing you to give in and give up on your dreams of…
  • Brand Byte #1: Brand Vocabulary

    Regina
    23 Jan 2014 | 8:55 pm
    Get some quick tips on the power of being conscious of your brand vocabulary in creating branded customer experiences and employee culture. Bio: Suzanne is founder and Principal of The Brand Ascension Group and co-pioneer of the Brand DNA Methodology; a step-by-step brand-defining and positioning process for business owners and their employees. Her newest ground-breaking product is “Ignite Your Personal Brand Presence,” designed for the solo-preneur, executives, management and any who want to become more self-actualized to live their potential. Suzanne is a consultant, speaker,…
 
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    Beneath the Brand RSS News Feed

  • Pole Advertising to Build a Brand

    Cindy Wendland
    23 Apr 2014 | 4:06 am
    Summary: Not pole dancing -- pole advertising. Emerson sells products and services that operate deep inside plants and factories. David Farr, Chairman and CEO of Emerson, explains that in the product business no one knows Emerson. But big business knows Emerson, and he deals with the top CEOs.
  • Miracle Therapy is a Diversion for an Embarrassing Situation

    Cindy Wendland
    22 Apr 2014 | 5:04 am
    Summary: Ever walked out of a public bathroom with toilet paper stuck to your leg, hanging from your nylons, or even worse, your dress tucked into your underwear? Well, now if you use Infusium 23's new Miracle Therapy product, your hair will look so fabulous no one will ever notice! Miracle Therapy "captures the healing benefits of moringa oil..."
  • Are People Responding to Type E?

    Cindy Wendland
    21 Apr 2014 | 5:31 am
    Summary: E*Trade's talking baby commercials were thrown out with the bath water. At the time, the campaign made sense to illustrate the point that online investing is so simple that a baby can do it. It helped people get past the barrier and invest online. The message got old and the market changed and wisened. E*Trade needed a new message, changed ad agencies, and came out with Type E. Type A people are very organized and efficient; tightly wound, as some would say. Type E became a new personality type. Here's what they tell us about Type E. A Type E always has a plan. A Type E reads the…
  • When Return On People Trumps Return On Investment, We Can Create 'Love Brands'

    Emory Brown
    18 Apr 2014 | 8:14 am
    Summary: We've witnessed our economy crumble with the rebranding of the American working man and woman through a process called "outsourcing labor to foreign countries." Long gone are the days when "Made in America" meant truly "made in America." Now our products and services are made with an American mindset, but not but by American hands.
  • Just What the Doc Ordered

    Emory Brown
    18 Apr 2014 | 8:09 am
    Summary: Whole Foods has to be one of my favorite grocery chains. Healthy everything. Everywhere you walk in the store…healthy. And they have a knack for finding these excellent vendors who create awesome products. And when you can truly make popcorn -- you know, the salt-filled, butter-covered lover we all date at movies and stadiums -- a healthy life-partner, you have a winner.
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    Deep Ad Thoughts

  • Our Latest Campaign: It Totally Dominated

    Danielle Reigle
    17 Apr 2014 | 10:19 am
    If you’ve visited Washington DC near the Capitol this month you’ve likely seen the Community Banking campaign that dominates the Capital South metro station, as >> The post Our Latest... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Social Media Marketing IS “media.”

    Darren Easton
    11 Apr 2014 | 11:25 am
    In a bygone era of advertising, ad agencies thrived off 15 percent commissions from multi-million-dollar advertising accounts. Today’s advertising market isn’t so lucrative. Or simple.... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Thinking Beyond the Point of Sale to Reach Grocery Customers

    Dave Cyphers
    2 Apr 2014 | 11:33 am
    Food brands are discovering great access to consumers through supermarket registered dietitians (RDs). Most chains employ a number of RDs or “consumer affairs advisors,” some >> The post... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Website Trends for 2014

    Danielle Reigle
    28 Mar 2014 | 1:15 pm
    As the web continues to evolve, new design and programming techniques are constantly surfacing to meet the demands of new mobile technology. At the close >> The post Website Trends for 2014... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Milk Gets a Strategy Makeover

    Anna Forbes
    21 Mar 2014 | 9:00 am
    If you haven’t seen the new “Milk Life” campaign yet it’s worth taking a look.     The Milk Processor Education Program is moving away >> The post Milk Gets a Strategy... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
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    Dwayne Flinchum

  • Speaking to an Audience of One

    admin
    14 Apr 2014 | 5:55 pm
    For several years now, it’s one of the most common things I hear when speaking with clients about their websites and digital marketing programs: They have the data available and are able to define segmented audiences extremely well, but they are forced to compromise their targeted messaging on the flagship corporate website. They clearly wished they could have a more intimate conversation with their existing customers and prospects. God knows they had a trove of usage metrics available, but technology had not caught up with the need to speak uniquely to each of those visitors. Successful…
  • Rainy Days and Nesteggs

    admin
    7 Apr 2014 | 4:52 pm
    “The recovery still feels like a recession to many Americans and it also looks that way in some economic statistics.”   — Janet Yellen The agency business continues to be slow these days. For that matter, I’m well connected with a lot other businesses and as far as I can discern, it’s most every part of the business services category that seems to be plodding along. Why? Well, I’ve asked a lot of people and the consensus seems to point to a new set of priorities in corporate governance at all those Fortune 1000 companies — the ones that used to dole out business to research…
  • Redefining the Corporate Video

    admin
    24 Mar 2014 | 1:03 pm
    I love watching companies innovate. It wasn’t long ago, a few short years really, when we were all amazed to see the power of the web whenever someone uploaded a cute video of a kitten, or the global, breathtaking speed of a Facebook post that went viral in seconds. The spectacle with PR exec Justine Sacco at IAC comes to mind — she had no more tweeted and boarded her plane when the tweet went viral; reporters were waiting in South Africa to get comments as she landed. From its humble grassroots in consumer expression to the Boardrooms of major multinationals, viral content has grown up.
  • Human Interest in B2B?

    admin
    14 Mar 2014 | 7:51 am
    There’s a scene in the 2013 film, “Philomena” when the character Martin Sixsmith (Steve Coogan), rebuffs the daughter’s request to do a human interest story on her mother. Having lost his job as a government labor adviser, he plans instead to write a book on Russian history. Human interest: Sometimes trite, always rife with emotion, can easily invoke skepticism or even contempt among a crowd as intelligent (and often cynical) as the corporate marketing manager. Yet, it may be one of the most undervalued genres in business advertising and corporate marketing. Used judiciously and…
  • Film Posters: 85 Years of Oscar Winners

    admin
    27 Feb 2014 | 2:22 pm
    Since 1929, the Academy of Motion Picture Arts and Sciences has honored the film industry with an annual banquet and award ceremony. That first dinner at The Hollywood Roosevelt Hotel took place on May 16, 1929 — tickets were $5 with 270 industry professionals attending. Looking back over 85 years, every winner of the “Best Picture” category has been promoted with one permanent form of advertising: The iconic movie poster. For our monthly newsletter, element, we decided to feature a retrospective show of posters used to promote the 85 Best Picture award winners. Visit the link below for…
 
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    Hinge Branding and Marketing Blog

  • Making the Case for B2B Content Marketing: Why Professional Services Executives Should Care

    Sylvia Montgomery
    23 Apr 2014 | 8:31 am
      As a professional services executive, you have a lot on your plate. Between concerning yourself with billing rates, recruitment, retention and overall firm growth, B2B content marketing can struggle to make your list of priorities. You might know it’s important, but you still aren’t quite clear on the purpose.   Take a conversation we recently had with a CEO of a multi-million dollar firm. After mentioning he was pleased with the outcome from our recent work in re-launching the firm’s website and developing a content marketing strategy, he asked, “So, about…
  • How to Become a Visible Expert: A Conversation With Mark Amtower

    Lee Frederiksen
    21 Apr 2014 | 7:34 am
      If you have been following this blog, you are seeing more and more about Visible Experts℠. The Hinge Research Institute, our research unit, has been releasing results from two large studies. One is a survey of over 1000 professional services buyers and the other is an in-depth study of 130 high visibility experts. In addition, we have been publishing a series of case stories of Visible Experts including Charles Green, Rick Telberg, Robert Lang, Tim Ash, and Andrew Sherman to name just a few.  Never heard of some of them? If you are in their niche, you know who…
  • 3 Strategies to Take LinkedIn to the Next Level

    Stacy Picking
    18 Apr 2014 | 7:30 am
      In professional services marketing, research shows LinkedIn is the most effective social network for producing referral traffic and generating qualified leads. Similarly, this data also shows that professional services firms with the highest growth place the most focus on LinkedIn out of all the major social networks (LinkedIn, Twitter, Facebook, Google+). Many B2B marketers use LinkedIn on a fundamental level. You may have joined a few groups, connected with friends and colleagues, checked who has viewed your profile, recruited professionals for your firm, or even sought out other…
  • What is a Visible Expert?

    Lee Frederiksen
    16 Apr 2014 | 9:19 am
    A Visible Expert℠ is an industry expert that is well-known in the marketplace. Your firm likely has individuals that are well-respected and are the internal experts on your industry. However, they don't provide the same level of impact that a Visible Expert does. In this video, learn more about Visible Experts and the value they provide for your firm's brand. On Twitter or LinkedIn? Follow us @hingemarketing and join us on LinkedIn.       Related StoriesHow to Become a Visible Expert: A Conversation With Mark Amtower3…
  • What Every Managing Partner Needs to Know About Marketing Professional Services

    Lee Frederiksen
    14 Apr 2014 | 6:16 am
      Every day, managing partners are required to make decisions about topics we are not fully informed about.  One day it may be about investing in a new piece of software, the next it may be about structuring a new compensation system.  Perhaps the area where these decisions are most common and most fraught with peril is marketing. In most firms, the managing partner does not have an extensive background in marketing. Yet we are called upon to make decisions that will directly impact the growth and profitability of our firms.  A Little Perspective Please In this post,…
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    Aaker on Brands

  • Strong Brands, Not Same Brands

    23 Apr 2014 | 12:00 am
    Having the same brand vision in all contexts has enormous advantages in coordinating brand efforts across product categories and markets, scaling brand-building programs and gaining internal clarity for the brand.But the goal should be strong brands everywhere, not the same brand everywhere. Adaptation is often helpful and sometimes necessary.Brands often span products and markets. Some brands face market share differences; look at Volkswagen’s dominance in Germany but not in the UK. Some brands have brand image differentiations, being “premium” in some geographies and “value” in…
  • 3 Ways to Re-frame Your Category (And Win)

    16 Apr 2014 | 12:00 am
    There is way too much emphasis on “my brand is better than your brand” competition. The real payoff comes as a result of shifting positioning the brand to framing the subcategory (or category) and thereby changing the way people perceive, discuss and feel. It changes which brands are relevant.Your goal should be to define what people are buying in such a way that competitor brands are at a disadvantage or are not even considered at all. This route to winning is often the only path to real growth and is a way toward a marketplace niche that will result in enduring leadership, energy and…
  • Is Your Brand Vision Realistic?

    9 Apr 2014 | 12:00 am
    Look for Proof Points and ImperativesWhat does a winning brand vision look like? As I noted in a recent post, the brand vision should reflect and support the business strategy, differentiate from competitors, resonate with customers, energize and inspire employees and partners, adapt to different markets and precipitate a gush of ideas for marketing programs.Creating a brand vision that meets these requirements is a great start to success. However, the brand vision implies a promise to customers and a commitment by the organization. It cannot be an exercise in wishful thinking but, rather,…
  • Personal Branding Lessons from The Haas School of Business

    2 Apr 2014 | 12:00 am
    Perhaps the most important aspect of your professional life is your personal brand. How are you professionally perceived by colleagues and others? Given that your professional image is critical to your success and well-being, why would you not have a personal brand vision and manage toward that vision? In reviewing the Haas School of Business brand vision, I was struck with its potential to be a role model in developing and implementing personal brand vision elements.The Haas School of Business at UC-Berkeley, under the leadership of Dean Rich Lyons, has developed an outstanding brand vision…
  • Is Your Brand a Giver, or a Taker?

    26 Mar 2014 | 12:00 am
    Adam Grant’s book Give and Take suggests that all people take different dominant approaches to their jobs. They are either defined as “givers,” “takers” or “matchers.” Research shows that these different styles can affect performance and satisfaction. I wonder if the same paradigm could be applied to brands, and whether some of the psychologically based research that Adam reports could shed light on the management of firms and brands. Are some brands and the firms they represent “givers?” And if so, under what circumstances is that style of operating likely to result in…
 
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    Brand Touchpoints

  • Would you apply for the world’s toughest job?

    Abhinaya Chandrasekhar
    14 Apr 2014 | 11:13 pm
    Rehtom Inc. is hiring and the job profile is pretty tough. In fact, people are saying this is definitely the World’s toughest job.  Profile is almost brutal. Requirements include - Standing up almost all the time Constantly exerting yourself Working from 135 to unlimited hours per week Degrees in medicine, finance and culinary arts necessary No vacations The work load goes up on Thanksgiving, Christmas, New Year’s and other holidays No time to sleep Salary = $0   Umm yes. You will be paid nothing. But your designation will be ‘director of operations.’ (Resume…
  • Myntra vs Flipkart

    Abhinaya Chandrasekhar
    18 Feb 2014 | 9:51 pm
    Myntra recently released a set of three ads. Communication objective was probably to establish Myntra as the destination to find your look. Each TVC brings alive a different situation where one needs help to find their look – such as a girl traveling abroad, a tech geek off to a conference in Goa and a guy who works out but realises his well made body isn’t quite attracting the female attention. And here’s Flipkart who released this ad a while ago. Something that every woman relates to. A closet full of clothes, but yet cannot find the right look. When this ad released, I almost…
  • Ikea celebrates Valentines Day

    Abhinaya Chandrasekhar
    17 Feb 2014 | 10:30 am
    In a world where Valentines day is filled with brands being “we’ll send your message to your valentine” cheesy, Ikea celebrates with a simple Kama Sutra inspired ad. Memorable and Strong.
  • Saffola vs the olive oil revolution

    Abhinaya Chandrasekhar
    16 Feb 2014 | 9:38 pm
    The economy is down low and after a long slump, we are slowly seeing signs of better days ahead. Yet, disposable income and spends have managed to increase even in difficult times. People are opting for better brands and India is witnessing a new premiumisation revolution. The olive oil revolution One such revolution is the use of olive oil. Historically, we are not an olive oil country as most of our food is cooked, and olive oil is best used with raw foods such as salads. In fact, the oil loses its many commendable properties if used for cooking. Yet, brands like Borges have sneaked their…
  • Breaking into branding

    Abhinaya Chandrasekhar
    28 Nov 2013 | 3:16 am
    Branding as an industry is highly unstructured and relatively nascent in India. There is no set path to follow. And, there are no set profiles. Each company seems to have its own rendition of a brand manager with varying roles. However, this industry is gaining a lot of importance as marketplaces grow bigger and consumers tend to differentiate by brand. The unknown element has led to a lot of curiosity. To the outside world, the industry is seen as glamorous and exciting. Since there is no set roadmap to enter the world of branding, most people are here by coincidence. Here, we will address a…
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    Mark Di Somma: The Upheavals Blog

  • Smart companies expect their customers to complain

    markdisomma
    22 Apr 2014 | 2:00 pm
    By Mark Di Somma Expect – in the sense that they are ready to act immediately should anything go wrong. They do so with grace, speed and humanity. They apologise when it’s appropriate. They move quickly. They recognise the loyalty opportunity of doing right by people. By contrast, isn’t it amazing how many companies still believe that if they ignore or belittle your complaint or dispute, your problem will go away? You’ll lose interest or momentum, or you won’t have time, or they’ll just look to sell you something else in the meantime “while we sort this little matter out”. So…
  • Thinking beyond doing

    markdisomma
    20 Apr 2014 | 3:06 pm
    By Mark Di Somma No matter how successful your brand is now, it will probably die. That’s the forecast from Jim Collins in this insightful article about life and death on the Fortune 500. In it he points out that over 2000 companies have appeared on the list since its inception in 1955. But of the 500 that appeared on that first list, only 71 are still going at the time he is writing (2008). That’s an 86% disappearance rate. Collins’ key point is that making the list actually means nothing, because getting there says nothing, and guarantees nothing, about your ability to survive.
  • Is it time we called off the hunt for the purple cow?

    Mark Di Somma
    17 Apr 2014 | 3:27 pm
    By Mark Di Somma For some time now, brands have pursued difference. Spurred on initially by Jack Trout, they’ve positioned, disrupted, innovated … all with that elusive goal in mind. To stand out and stand apart from their competitors. Benefits, positioning, onions, pyramids, strategies … a lot of time and energy has been focused on helping brands achieve difference. Everyone’s been on that quest to become a Purple Cow. Don’t get me wrong. I’m a huge Seth Godin fan and, inspired by that, the call for difference has been a recurrent theme in my own work, but there’s no denying…
  • Rethinking brand growth

    Mark Di Somma
    15 Apr 2014 | 1:03 pm
    By Mark Di Somma One of my favourite questions when a brand leader tells me how much they intend to grow over the next 12 months is to ask them how much they think the market itself will grow. In other words, how much organic growth can they expect the market to give them just for participating versus how much do they think they’re going to have to “find” somewhere else? If a sector is growing at 3 percent and the brand intends to grow at 20 percent, that 17 percent difference is going to have to come from somewhere, probably a competitor. How, I ask, do you intend to win that 17…
  • Declaration: Step 5 in building a purposeful culture

    markdisomma
    13 Apr 2014 | 2:02 pm
    By Mark Di Somma At some point, a culture that is serious about what it intends must put those intentions in writing. That’s about a lot more than documentation. Declaring what you come to work for collectively amounts to a commitment. So many companies squander this opportunity in my view. They market what is happening rather than explaining it. They expand on what it means for the company rather than how it benefits the individual. They paint a process and not a picture. Declaration should be the culmination of a journey that has taken people through a range of steps and emotions: from…
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    A view inside the Lyfestyle of Brand and Gentleman

  • Sharing your BRANDS gifts

    norman Carswell
    14 Apr 2014 | 9:28 pm
    I recently seen the 1st show ever of late night with Jimmy Fallon. His guest was Will Smith during the dialogue he said "The goal of a person is to share their gift & make people's life easier".  Wow, how easy to say and do. That's not saying work for free but each of us has a God given gift that others come to us for. If you think deep you can pinpoint it.Use that gift of yours, help make the world easy for someone, give them a smile, word of encouragement, offer assistance growing their brand.Just once correct the universe.
  • Grow your #brand in silence

    norman Carswell
    15 Mar 2014 | 2:23 pm
    Sitting on the patio, doing resesearch I noticed the sound of rain, a silent hum and consistent. I stopped for a few minutes & did NOTHING (while finishing this tasty cigar). When I came back to my phone, the research became more clearer the objective was easy to meet. Every now & then you have to do NOTHING, sit still and clear your head. Ask yourself the tough questions (am i doing enough with my brand, what is my competition doing better etc), smile and for goodness sake don't run out of matches to light your cigar.
  • The cost of PASSION

    norman Carswell
    24 Jan 2014 | 8:00 am
    Approaching a milestone in my life, I think back to how many times the word PASSION has been mentioned when talking about me and the cost I've paid to have it. PASSION sounds great, evoking imagery of employees smiling while working late, freely giving up ideas with no expectations or doing the behind the scenes work allowing someone else to get the credit (admit it, this is true). Human Resources and hiring managers throw it around freely & bosses use it as a tag word during company meetings. Read this next sentence carefully, most companies don't want the passion of a Michael Jordan or…
  • What in the he!! is Social Currency & how much do you have?

    norman Carswell
    8 Dec 2013 | 3:49 pm
      (source whatsforwork.wordpress.com via alsayeghmedia.com)So·cialCur·ren·cy \sō-shəl\ \kər-ən(t)-sē, kə-rən(t)-\Wikipedia defines Social Currency as: The entirety of actual and potential resource which arises from a presence on social networks and communities, may they be digital or offline. The extent to which people share the brand or information about the brand as part of their everyday social lives at work or at home." Social currency has become the new hot word, its given  consumers the belief that more followers, friends and likes received the more influence…
  • Focus: do you have..no wait, Can you...no..Dangit!

    norman Carswell
    3 Sep 2013 | 12:46 pm
    There really isn't a way to quantify FOCUSsure you may "get it" when someone says "Try this with your brand"or maybe you quote, unquote (I just did the finger quotes) "understand" when it's laid out for you.A Brand will start to climb when you daily focus on the small things, here are a few:1. Ask someone that doesn't know you if what you're doing makes sense. If it doesn't heck you maybe on the right path.2. Be sensible, yet reckless in your thoughts. If you want to fly to the moon, just know it's going to take a minute to build the ship & know your darn stardates.3. Follow, almost…
 
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    The Bullet | Branding Blog

  • Have All Malaysians Been Exposed To The Sound Virus?

    Peter Gan
    16 Apr 2014 | 4:30 am
    There’s an epidemic that’s been spreading through Malaysia for many decades now, and scientists have still not found the root of the cause. Concerns are at an all time high and we here at The Bullet understand that the number one key to prevention is awareness. This particular public plague is not being spread virally, but however, audibly. Yes, if you haven’t guessed it, we are referring to the common infection that is Malaysian radio advertising where symptoms of said bug may cause cringing, foul moods and excessive eye rolling. Just today, your sensitive human eardrums were probably…
  • Happy: Simple Emotion, Extensive Effects

    Peter Gan
    9 Apr 2014 | 5:56 am
    Happiness Is The Truth. As much as we like to claim that music is universal, it is not very often that a chart topper truly transcends demographics and breaks barriers. From my recollection, the last time it happened was with OutKast’s infectious ‘Hey Ya!’. When I say transcends demographics and break barriers, what I truly mean is my dad singing and dancing to the same song my friends are singing and dancing to. He is my benchmark for what is and isn’t a cultural phenomenon. This happened again recently; My dad was singing to the tune of Pharell Williams’ ‘Happy’, a song from…
  • 4 College Advertising Clichés That Made Us Cringe

    Peter Gan
    2 Apr 2014 | 3:48 am
    We’ve all seen it before — on highway billboards, in the local newspapers, in the form of annoying sponsored Facebook posts or even as notorious cinema spots. For the past decade, education has been privatised and commercialised by private colleges and college universities. By the quality of ads, it is safe to say that they’re in desperate need for student bodies and are scrambling to get the young and aspiring to sign right up! But whom are they really talking to? Albeit any commercial that’s filled with clichés will make anyone cringe, but Malaysian college adverts manage to take…
  • Eco Ads That Will Change The Way You Live

    Peter Gan
    26 Mar 2014 | 7:18 am
    “Green is the prime colour of the world, and that from which its loveliness arises” – Pedro Calderon de la Barca The truth of the matter is that we humans and our distinctive taste in all things harmful are slowly but surely consuming ourselves (as well as the rest of the planet) into extinction. From global warming to the Great Pacific garbage patch, we are certainly leaving our mark on this world. Luckily for us, there are brands out there that do more than just run campaigns. They understand that consumers have more control over a brands story than ever before, allowing us to walk…
  • Visit Malaysia Year 2014, Or Not

    Peter Gan
    19 Mar 2014 | 7:06 am
    It hasn’t been a great first quarter for Malaysia. It was meant to be Visit Malaysia Year 2014, the nation’s biggest and grandest tourism celebration. Unfortunately, we’ve kicked off the year with some less-than-positive PR debacles. First, we had water issues in the Klang Valley, rationing out portions like a war-ravaged nation. Then the unrelenting haze plagued us, further adding to the post-apocalyptic scenario that the water problem created. It doesn’t end there because MAS, our national airline, suffered from one of the greatest tragedies our country has endured in recent years…
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    The Frager Factor

  • Forget Domaining: Hit By Train You Tube Stunt Makes Daredevil a Millionaire With Help From Jukin Media

    23 Apr 2014 | 10:20 am
    “There was obvious need for a better process by which user-generated videos were licensed for media use,” says Jukin’s CEO Jonathan Skogmo to Forbes. “Video owners didn’t realize they could be earning money from their videos and TV producers and brands were spending too much time and resources trying to discover, source and clear this type of content. So we set out to fill this giant void in
  • Today Show Features Pickstix and Other GREAT APPs You Should Know About

    23 Apr 2014 | 9:55 am
    Here is an app for just about anything you can dream up, whether you want to get in shape or you're trying to figure out what to do with all the pictures on your phone. Let's talk about the photo app pickstix. I like this one. This is the ability to make your smart phone photos into collages, so it's a free app. right now i'm putting in pictures. you pick the frame or the layout that you
  • Parents Asked Name My Daughter (.com) To Name Their Baby, And They Picked “Cthulhu All-Spark"

    23 Apr 2014 | 9:24 am
    Writes HuffPO:  "Sometimes, second really is the best.  In January, expectant dad Stephen McLaughlin created the website NameMyDaughter.com, asking Internet strangers to do just that.  Now, he and his wife, Alysha, have announced on the website that little Amelia Savannah Joy McLaughlin was born on April 7th  After 150,000 votes, the name "Amelia" was actually the runner up. It
  • The Three Reasons Ad Click Fraud Seems So Overwhelmingly Large Now & unemployable.TATTOO

    23 Apr 2014 | 7:30 am
    PLUS: Apple Marks Earth Day by Trolling Samsung in Newspaper Ad; Oh Yes, Marketing to YUMmies is Now a Thing, Unfortunately; Tumblr Study Says It Has More Social TV Activity Than Twitter; ow Apple And Google Allegedly Screwed Their Employees; Here's What Happens To Investments On 'Shark Tank' After The Cameras Stop Rolling and …Prepping IT for the Internet of Things Owen Frager
  • If a Brand Spends This Much on a Logo, What The is the Name Worth That is Conducive To A Logo Like Pear (.com)

    22 Apr 2014 | 2:37 pm
    A lesson in domain value: Some names come off the shelf with advertising, branding and a logo built in. Many domains and the symbols that represent them ARE advertisements! Pepsi revamped its logo for $1 million, but Twitter purchased its iconic bird for $15 on iStockphoto.  The info graphic in the link that follows is a wonderfully designed and planned out piece on logos, everything that
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    BrandYourself Blog

  • 6 Tips to Make Your Personal Website Rank Higher in Google

    Katie Smith
    23 Apr 2014 | 1:49 pm
    Question: “How can I make my website rank higher in Google?” This is a question we get often. If you aren’t comfortable editing your site’s HTML yourself, feel free to send this blog post to your webmaster. However, if you’re feeling tech savvy, continue below for tips to help your website rank higher in search engines. 1. Add your name to your homepage title tag Locate your <title> meta tag. Edit your <title> tag so that it begins with your name. For example: <title>Katie Smith – Assistant Product Manager at BrandYourself</title>…
  • College Seniors: How to Land Your First Job With Your Google Results

    Sabrina Clark
    8 Apr 2014 | 10:40 am
    Seniors, you don’t need us to remind you that it’s the home stretch of your (undergrad) college career and the finish line is rapidly approaching. The tan from Spring Break is wearing off, finals are looming and it seems the only thing you’ve heard all semester is, “What are your plans for after graduation?” For many of you, these plans involve snagging your first full-time job. But as you send out resume after resume, there’s something you should get in check that could drastically affect your chances of getting that job: your Google results. An estimated 75% of HR departments…
  • We’re Hiring Writing & Content Development Interns

    Sabrina Clark
    17 Mar 2014 | 3:37 pm
    BrandYourself is looking for remote, part-time writing and content development interns to assist our fast-growing Concierge Services team. If you’re a strong writer who wants to be part of a fast-paced tech startup, then we want to work with you. About BrandYourself BrandYourself enables everyone to take control of Google search results for their own name and improve how they look online with the first Do-it-yourself online reputation management tool set as well as custom services. BrandYourself has raised more than $1.2 million in Series A funding and been recognized for its…
  • We Added 27 New Profiles to Boost in Google Results for Your Name with Our DIY Tool

    Sabrina Clark
    26 Feb 2014 | 2:07 pm
    Last month, we added 42 new boost steps to our free DIY online reputation management tool for 18 of our most commonly submitted profiles and now we’re upping the ante by adding 27 entirely new profiles that you can boost. New profiles include Pinterest, MySpace, Crunchbase, Etsy, SoundCloud, Zillow and all of the profiles pictured below: If you’re not familiar with BrandYourself, our free DIY online reputation management tool helps you take control of what shows up in Google search results when someone looks you up online. The tool allows you to submit web pages and then gives you…
  • The One Resolution You Need to Keep: Improving Your Online Reputation

    Sabrina Clark
    30 Jan 2014 | 3:04 pm
    As January comes to a close, it’s easy to forget the whole-hearted resolutions you made at the turn of the New Year (you might’ve even broken a few already). And while the next fad diet can probably wait, making an effort to maintain a positive online reputation is something you definitely don’t want to ignore. No matter what you have planned for 2014—a job hunt, growing your business, getting back in the dating game, etc.—what shows up when people Google your name can have a huge impact on your professional and personal plans. Fortunately, it’s not too late to resolve to…
 
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    Joey Sargent

  • What If There Were No New Ideas?

    Joellyn Sargent
    18 Apr 2014 | 7:55 am
    Some people are positively bursting with new ideas. They wake up every morning and their creative juices are overflowing, they have more new concepts than they can ever possibly execute. Others are more creatively challenged, perhaps even cynical in their belief that there is truly “nothing new under the sun.” What if all those idea people woke up one morning empty-headed? Would the world of entrepreneurship still march on? Or would the naysayers win as innovation screeches to a halt? Every idea is another iteration or evolution of something that came before. In my days…
  • What Customers Want: 10 Tips to Win Them Over

    Joellyn Sargent
    15 Apr 2014 | 7:55 am
    How often have you asked  “What do customers want?” Companies spend millions on market research every year trying to figure out the best answer to this pivotal question. Whatever your budget, it’s likely that your company has also invested significant resources in trying to understand the mysterious answer. It’s not that complicated The products and services you offer certainly change from time to time to meet customer needs, and success depends on staying ahead of the demand curve. That can be a challenge, and it’s easy to get lost in the details of big data…
  • Revenue Roadblock

    Joellyn Sargent
    3 Apr 2014 | 7:55 am
    Meet the business prevention department. It’s the place great opportunities go to die. There are lots of ways that aspects of a business’s operations can interfere with the customer experience, preventing or inhibiting growth. Where are your revenue roadblocks?  Every company has them. If you haven’t shopped your business lately and you don’t spend a lot of time talking to customers, this phenomenon might be completely invisible to you. Hidden or not, it’s there. To unlock the full potential of your business, you need to ferret out the threats and deal…
  • What You Need to Know when Selling to the CTO

    Joellyn Sargent
    27 Mar 2014 | 8:41 am
    In the past, I’ve blogged about the new sales cycle and how it has  changed completely in the past several years. As a follow-up, here are current insights from an executive roundtable hosted by the Georgia CxO Forum, the Social Executive Council and TAG Social. At the session, tech execs opened up about how they approach the buying process, and what they’re looking for from vendors. Bjarke Ormstrup, VP, IT at EndoChoice, Martin Schmidler, VP of IT with Unipro Foodservice and Dan Webber, CTO & CFO of Monacle Health affirmed the fact that the sales process for technology…
  • Goldilocks on Growth

    Joellyn Sargent
    20 Mar 2014 | 7:55 am
    Remember Goldilocks? That poor girl stumbled into the bears’ cottage and couldn’t find the right fit: everything she touched was too big or too small, until she finally hit upon “just right.” Do you ever feel that way about your business? Sometimes the surroundings are unfamiliar and finding your bearings is difficult. First you lament that growth is too slow, but when you turn things around, it’s too fast to handle. While “just right” is an ideal, reality makes it a rare state to achieve. When you find the perfect fit, are you so comfortable you…
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    Bulldog Drummond - Uncommon Sense

  • Why Does Your Brand Exist?

    Bulldog Drummond
    21 Apr 2014 | 9:00 am
    Written by Rick Liebling Over the last couple of years it has become fashionable to say, “You don’t own your brand—the people do.” Social media has apparently given the power to consumers, and marketers are just along for the ride. I think this is an accurate statement—if you manage a brand that doesn’t actually stand for something. And the truth is that most brands don’tstand for something. Oh, sure, they parrot some mumbo jumbo about providing best-in-class this or leading-edge that, or they talk about shareholder value. It’s usually in the form of some Vision or Mission…
  • Bulldog Design: Total Woman Gym + Spa—Designed With Women In Mind

    Bulldog Drummond
    16 Apr 2014 | 9:00 am
    Women do it all. They run Board meetings, cook dinner, drive carpool, host book clubs, organize the family’s activities—and even occasionally squeeze in some “me time”. So whether it’s a relaxing yoga session, an invigorating Zumba dance class or a revitalizing deep tissue massage, all women need to take the time to care for themselves—and it’s even better when it’s done in a space designed with their needs in mind. Total Woman was built over thirty years ago on the principle of women living their best lives. Building a loyal following in a number of California communities,…
  • Brand Stories

    Bulldog Drummond
    14 Apr 2014 | 9:00 am
    Twenty noteworthy CEOs attempting to solve the world’s greatest challenges.
  • Close The Experience Gap

    Bulldog Drummond
    14 Apr 2014 | 9:00 am
    Written by Scott Schimmel Fyodor Dostoevsky famously wrote, “Every man has some reminiscences which he would not tell to everyone, but only to his friends. He has others which he would not reveal even to his friends, but only to himself, and that in secret. But finally there are still others which a man is even afraid to tell himself, and every decent man has a considerable number of such things stored away. That is, one can even say that the more decent he is, the greater the number of such things in his mind.” Let’s be honest and admit that you and I aren’t as awesome as we wish…
  • Brands That Survive

    Bulldog Drummond
    14 Apr 2014 | 9:00 am
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    Branding, logos and graphic design.

  • Align your work to your values: 4 key ideas

    dipika
    23 Apr 2014 | 9:39 pm
    CONVERSATION SPACE. Asking “why.” A FEW TIMES a year you get into the habit of looking over the things that were quality and throwing out the things that weren’t. This is spring cleaning. Or New Year, if you are in Cambodia. The idea being it’s time to look around, and see what makes sense, shake out what doesn’t, and create space for the next. As brand design consultants for the last 20 years, we’ve met a lot of people who are simply looking for a way to align their values with their work. This is how to discover the authentic story within. And all…
  • Because people want meaningful connection we made this

    dipika
    16 Apr 2014 | 8:59 am
    SPACE. The Cojournal Project. CHECKED IN this evening with VJ and AR over Skype. Fantastic conversations about: home, nomadism, and finding yourself. It’s not every day I talk about personal stuff here at DK. Used to, back in the 2006 era when we started out with our tiny blog of what I thought about arts and culture in Capitol Hill. Seattle was home for six years, but I left because of one thing. Apathy. People didn’t really care about connection, in my experience, or really getting to know each other deeply and well. Work or software, projects or anything on the internet was…
  • On second chances and the refreshing quiet of this, Khmer New Year

    dipika
    14 Apr 2014 | 5:21 am
    Happy Khmer New Year! TODAY IS KHMER NEW YEAR here in Cambodia. Lots of people are out of town, so the traffic is thin and the evening is quiet. Nice. It’s like someone pressed “reset” on 2014, and we get to think all over again about what kind of year-ahead we want it to be. At the start of January 2014 I invited some people I know to consider cojournaling with me, and somewhere along the way, I stopped mentioning it. The groups that are with me are fantastic, and it’s only because we are seeing major breakthroughs that I’m reopening this project, and wanted to…
  • The best three-word wifi password, ever

    dipika
    9 Apr 2014 | 12:00 am
    IT HAPPENS every once in a while. Someone, somewhere, behind the corporation or storefront or website or screen, is having a bit of fun. The humor and the love of the thing that she knows and does is clear to you, when you find it. Here’s the thing I discovered this week, and the words, so simple!, made me smile. (Thank you, RC, for just being you.) Evocative, effective storytelling doesn’t just involve making great graphics. It starts with a personality, a person. A human heart.
  • To the people of Phnom Penh: let’s DESIGN this city!

    akira
    6 Apr 2014 | 4:52 pm
    Here’s what’s up, people.Design isn’t just about bringing world-famous architects or a government-led “Design Center.” PHNOM PENH SHOULD BECOME A WORLD-CLASS CITY OF DESIGN* DK will help. —wait, what? We’ve only arrived to Phnom Penh less than a month ago. What do we know about this place? Who are we to talk about changing it, dictating what it will become? You see, we are starting our first brand design gig in Cambodia this weekend. And that got me rather excited, and dreaming out loud… Have you been to places like New York, London, Paris,…
 
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    Soydanbay Corporate Communications and Organizational Development

  • Creating a Brand Architecture for Private Label Products

    Soydanbay
    1 Apr 2014 | 6:50 am
    Private label (PL) has always been profitable for retailers: Around the world, the retailers’ profit margin of PL is roughly 40%, which is twice as much as the profit they make from other brands. Not surprisingly, so far PL has been treated as a “cash cow.” Money was invested in PL the product, not PL the brand. Well, not anymore. Why do you think more and more retailers treat PL as a strategic asset, adding value to their main brand? To state the obvious, as long as the PL is beautifully designed, customers will associate positive feelings and thoughts with the retailer’s…
  • Being in command out of control

    Soydanbay
    5 Mar 2014 | 6:35 am
    Do you feel like the world is spinning faster these days? Are there too many things happening simultaneously? Is the pace of your life too fast? Are you looking for a way to keep things under control? How can you control people and events around you when deep down you know you can’t even fully control your own life? These are popular questions of our era. We all desperately look for answers. We desperately read how-to books. We eagerly learn about “the Nine Things Successful People Do Differently.” Yet, not much changes… Have you ever wondered why? We want to control our…
  • A Short Essay on Destination Branding

    Soydanbay
    28 Jan 2014 | 7:41 am
    Working with a destination is arguably the toughest brand assignment. Experts, such as Simon Anholt think that you cannot “brand” a place in the traditional sense of the word. As someone who got involved in a couple of place branding projects, I tend to agree. Here is why… Based on my personal experience, many branding projects (and most of the destination branding projects) start with a common misconception: People focus too much on the brand (the noun), and too little on branding (the process.) Branding, in its very essence, is a change management process. It helps key…
  • How to Brand a Professional Association?

    Soydanbay
    14 Jan 2014 | 6:32 am
    Back in the day, life was easier for professional associations: Whether you were a lawyer, or an accountant, or a doctor, you would want to be a member of your professional association. Associations used to be the voice of the profession. They had unquestioned authority. Membership meant prestige. Associations used to connect smart people through their popular networking events. They would train members, helping them to keep up with the latest developments. Not to mention  associations were strong social support groups. Unfortunately, those days are gone. The Internet, and eventually the…
  • Top Trends in 2014

    Soydanbay
    2 Jan 2014 | 5:43 am
    Another new year, another collection of top trend reports! What was trending in 2013? Which trends will still be relevant in 2014? And, what emerging trends you should pay attention? We have all the answers! Enjoy these great reports, share ‘em with your friends and let me know if you have any other good ones. Happy holidays to all! The Year in Review by Euromonitor 2014 Consumer trends by Trendwatching 2014 Branding trends by Nubrand 2014 Branding trends by Landor 2014 Consumer trends by JWT Intelligence (video) Looking into the future by What’s Next 2013 Retrospective Report by Most…
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    Branding Business with RiechesBaird

  • New Booz in New Bottles: PwC’s (yes) Brilliant Renaming of Booz & Co.

    Drew Letendre
    17 Apr 2014 | 11:42 am
    It was a big news story in the B2B branding world, but it was one that sounded like a joke: “Accounting giant PricewaterhouseCoopers completed its acquisition of management-consulting firm Booz & Co. and has renamed Booz, “Strategy&,” reported by The Wall Street Journal earlier this month (read the piece). This announcement generated a lot of commentary among marketing experts and brand pundits. Many howled in response, making fun of the name in comment boxes under news stories — the company is “smoking the reefer,” someone wrote — penning…
  • Telling a Powerful Brand Story Starts at the Top

    Kristy Gulsvig
    15 Apr 2014 | 10:50 am
    Brendan Eich’s 10-day tenure as CEO of Mozilla is a reminder that a CEO’s personal values, particularly in the age of social media and transparency, should be in sync with the corporate brand. Mozilla’s vetting process apparently did not flag — or find — Eich’s 2008 $1,000 donation to Proposition 8 (opposing gay marriage in California) that led to public outcry and his resignation. To avoid this type of fiasco, it is important to bring brand strategy into all aspects of a business, including the recruitment and hiring of senior executives. A brand is more…
  • CEOs, CMOs: It’s Good to Be Bad

    Ryan Rieches
    7 Apr 2014 | 12:00 am
    We have a saying at our B2B brand strategy consultancy that has guided us over many years in our work with leading brands: “The narrower the focus, the stronger the brand.” Lately I’ve been contemplating a corollary of sorts, and it basically boils down to this: “It’s good to be bad” — that is, bad at things customers don’t value. Let me explain by way of example. After years of flat sales, a B2B marketer asked us to evaluate its brand. In customer interviews, we heard comments like, “They never met a sales opportunity they didn’t…
  • Branding Acquisitions: How to Build and Grow Strong Brands

    Ray Baird
    1 Apr 2014 | 4:00 pm
    When François-Henri Pinault, CEO of Kering, is scouting for new luxury fashion brands he looks for ones that complement others in the company portfolio. Kering’s bold-faced brands include Gucci, Stella McCartney, and Puma. Once a deal is done, Pinault takes a synergistic approach to position brands for growth: The head of the Paris-based luxury and sports lifestyle group, formerly known as PPR, teams creative designers with business executives to help drive organic growth through product development, logistics, and stores, he writes in the Harvard Business Review. There is much being…
  • Wired World: What Smart Systems Mean for B2B Marketers

    Mike Randall
    28 Mar 2014 | 11:44 am
    As a branding agency, we’re constantly studying and monitoring industries to track trends and assess how the world’s best B2B companies are being positioned or repositioned for growth, differentiation, and ongoing relevance. A recent topic of conversation among our strategists is the Internet of Things. By 2015, according to some estimates, 25 billion devices will be connected to the Internet. Cisco, for one, predicts the Internet of Things will have an economic impact of $14 trillion by 2022. What are the sectors and real-world companies that stand to thrive in a world where smart…
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    Professional speaker, branding expert - Karen Post The Branding Diva

  • 49 ways to stand out and brand up!

    Karen Post
    19 Apr 2014 | 3:01 pm
    I wrote this blog a couple of years ago. Today it may even be more relevant as brands and businesses look for fresh ways to stand out in a busy and noisier marketplace. If you read it the first time, I’ve added some new ways to stand out that are worth checking out.   Odd [...]
  • Lights, camera, brand! – How video can boost your presence.

    Karen Post
    15 Apr 2014 | 6:36 pm
    Using video is like adding high-octane fuel to a Hennessey Venom. In case you missed it, because you blinked, this year the Hennessey Venom GT broke the world speed record at 270.49 mph at the Kennedy Space Center. “Video has been the fastest and most consistently growing medium for content marketing,” said Lori Rosen, Executive Director, Custom Content Council. Want more traction on your Website and social media channels? Add video. Branded video is sharable. It can become viral. Today everyone can use video. I recently added video to my branding tool kit. When I speak, I open every…
  • 2 fast, free and effective game changers that you can do today

    Karen Post
    8 Apr 2014 | 3:02 pm
    Vision boards – get what you want I recently attended the National Speaker Association’s mid-year conference. I took away many awesome ideas about branding, presentation skills and new technology. My biggest takeaway was to accelerate your success, get a vision board. In the early 1990s, I always had a vision board, in my office, at my branding agency in Houston. A large black bulletin covered with pictures of situations, places and things I wanted to experience, share or own. When I made something happen or achieved a milestone, I removed the item from the board. By the late 90s, my…
  • That work you just paid for is not yours.

    Karen Post
    25 Mar 2014 | 6:19 pm
    That’s right. Unless you have a written transfer of copyrights from the creator, whether an artist, copywriter, video producer, web designer etc., you don’t own squat. I recently had the pleasure of working with Julee L. Milham an intellectual property attorney, on a song copyright issue. In upcoming blog posts, I will share more about this branding dilemma I faced and the advice Julee provided. My experience with Julee was excellent. I was very impressed with her knowledge and her level of client service. For a reasonable fee, she quickly provided me counsel and insight on my matter.
  • Lawyer jumps off cliff

    Karen Post
    16 Mar 2014 | 12:09 pm
    . . . and lives a happier and more fulfilling new life. A couple weeks ago I attended the The Raymond James Gasparilla Festival of the Arts in Tampa with my buddy, fellow motivational speaker Tami Evans. Showcasing over 300 talented artists, the event transforms a downtown Tampa park into an amazing outdoor museum. I really enjoy attending festivals where creatives not only get to show their work, but where capitalism is alive and well and the masters of this talent earn money too. And when I discover a new artist, buy a piece of their work and there is a story of a newly born entrepreneur,…
 
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    Restaurant Branding Roadmap

  • 3 ways to stand out in a crowded local market

    Jocelyn Ring
    23 Apr 2014 | 2:48 pm
    You asked, we answered We received a letter from a reader who asked I run an Italian restaurant, and when we first opened we were one of three in the area with a fourth restaurant a few towns over. Today there are two more in town and another restaurant that’s opening that’s copying our format. We serve northern Italian food based on family recipes and that’s what they’re doing. I know that our food is really good because I source the ingredients myself, I’m always in the kitchen and our reviews tell us so. I don’t have a problem with competition. However, I don’t want to get…
  • A local good deed evolves national food brand

    Karen Post
    15 Apr 2014 | 12:00 pm
    This year I’ve had the pleasure of speaking to 5 regions of the Florida Chapter Club Managers Association of America (FLCMAA). The FLCMAA is a trade group made up of private clubs, most of which have food and beverage and hospitality programs. Last week, I addressed the Northern chapter in Jacksonville, FL where Sysco Foods was the host. We all know Sysco, the big box restaurant food and supply distributor. After my presentation on branding, we went on a tour of the facility, which was very impressive. What really struck me was how the company focuses on the internal culture that emphasizes…
  • 7 tips for designing a logo for your restaurant

    Jocelyn Ring
    9 Apr 2014 | 5:15 pm
    You asked, we answered We received a letter from a reader who asked “I don’t have a logo for my restaurant and I need one. I don’t know where to start. Do you have any tips or steps to take? Thanks, Mitch” Great question, Mitch. We sure do have some tips and steps for you to follow. You’ve heard us say time and again that your brand is not just your logo or tagline. That’s true, your brand is an overarching strategy and like the DNA of your business. The logo is one element that will support your brand, also known as a touch point.
  • What happens in Vegas does not need to stay in Vegas.

    Karen Post
    1 Apr 2014 | 2:21 pm
    I just got back from Sin City. I addressed the International Pizza Expo, an annual event dedicated to the passion and profits around pizza. The 4-day event was produced by Pizza Today the leading pizza industry magazine. I always have a great time in Las Vegas, as it is a playground for marketers. In the picture below you will see some of my new friends from Mask US a brand costume mascot company. There’s so much to experience here and to stimulate every sense from entertainment, to dining on amazing food, to drinking great wine and vegging out at the spa. I worked hard. I spoke to hundreds…
  • Rethinking your restaurant’s brand strategy?

    Jocelyn Ring
    26 Mar 2014 | 7:07 am
    3 questions to ask first (and 3 easy makeover solutions) Let me ask you a question. When you hear the word “brand,” what do you think it means? Logos? Taglines? Marketing tactics? Advertising? Sure, these all play a part in branding. But, in fact, branding is much more than just these items. I like to say branding is what people think, feel and expect whenever they interact with your company. Branding is an overarching image. It’s ingrained in everything you do—your operations, your message, all your touch points and your marketing. It’s the DNA of the company. When a company is…
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    Imagemme

  • Natural American Spirits Re-Package US Tobacco

    blingbling
    16 Apr 2014 | 1:21 pm
      Natural American Spirits did such a clever branding job that they acquired their very own, court-mandated disclaimer: “No additives does NOT mean a safer cigarette”. Nevertheless, the conscious or unconscious perception that Natural American Spirits are healthier than other cigarettes has persisted, and driven the brand’s steady rise in popularity. This is due as much to their packaging design as anything else. Traditionally, cigarettes were branded to be cool, sexy, and sophisticated.                   When it comes to…
  • Good Night, Sweet Prince – Game of Throne’s “The Lion and the Rose” Delivers Big

    blingbling
    14 Apr 2014 | 10:07 am
      So HBO Go was actually working last night, and for those of you who tuned in to the network’s hottest show since the Sopranos, we’d like to take a moment to celebrate the (frustratingly somber) exit of one of series’ most despised characters. A brilliantly-structured episode, Sunday’s “The Lion and the Rose” goes against the grain of GoT’s increasingly peripatetic narrative trends by planting its feet firmly in one setting for thirty minutes.  Set at yet another doomed wedding, the extended final scene has it all: just about every relevant character in Westeros that’s…
  • UCONN Product Design Beats Kentucky Branding in NCAA Championship Basketball Game

    blingbling
    8 Apr 2014 | 9:21 am
        This year’s NCAA Basketball Championship game wasn’t just a battle between UCONN and Kentucky, it was a battle between branding and product design. To explain what I mean by that, we need some context: In recent years, high school basketball has attracted more and more media attention. As early as middle school, young basketball players around the country are becoming branded as the next big thing – earning massive online followings via websites like Ballislife.com, and finding themselves on the covers of major magazines.     Pictured above is…
  • The Appearance of Disappearing Packaging

    blingbling
    28 Mar 2014 | 6:56 am
        For his Masters Thesis Project,  Pratt Institute graduate student Aaron Mickelson designed a number of inspired solutions to remedy the vast amount of waste (over 70 million tons, he points out) created by conventional packaging design. The overall strategy of his solutions, like many solutions that solve complex problems, was ingeniously simple: to alter and advance product design so that it provides its own packaging that, for the most part, literally disappears once the product is used.       disappearingpackage.com     The packaging for these Tide…
  • The Sweet, and Not-So-Sweet Logos of NCAA March Madness

    blingbling
    25 Mar 2014 | 8:22 am
    This year’s winners (so far) in the NCAA basketball tournament are also winners on the design front, as many of them feature recently re-designed logos that far surpass, in one way or another, the earlier designs they’ve clearly outgrown. Below are the Final Four participants in the 2014 Before-and-After NCAA Logo Design.   UCONN BEFORE:   This logo wasn’t terrible, though a little too friendly to inspire the necessary animalistic ferocity among players and fans. UCONN finally let their inner dog out with the following darker, sleeker, more intimidating touchup.
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    AYTM

  • New Technology Survey: Vast Majority Expect Future Improvements

    Anne Pilon
    23 Apr 2014 | 6:19 am
    New technology is continually changing the way we do just about everything. Tech companies are constantly trying to come up with the newest, most innovative gadgets for consumers. But how often do people actually purchase these tech products? And how much would they say technology has impacted their lives? New Technology In Ask Your Target Market’s latest survey, 36% of respondents said they are very interested in new technology. 51% said they are somewhat interested in new technology. 8% said they generally aren’t very interested in new technology. And just 5% said they are not…
  • Nearby Friends Survey: More Than Half Could Be Interested in New Facebook Feature

    Anne Pilon
    22 Apr 2014 | 6:59 am
    Facebook recently announced a new location-based feature for its mobile apps called Nearby Friends. It will allow users to see which of their friends who have the location feature activated are nearest to their current location. Location apps and features have grown in recent years, but how many might be interested in using Facebook’s Nearby Friends feature? Location Apps In Ask Your Target Market’s latest survey, just 14% of respondents said they currently use dedicated location-based apps such as Foursquare. Another 14% said they have used these types of apps in the past. And 73% said…
  • Kill Switch Survey: Theft More Concerning Than Prominent

    Anne Pilon
    18 Apr 2014 | 6:34 am
    The majority of cell phone manufacturers have reportedly agreed to integrate “kill switch” features, designed to shut phones down in case of theft, to their devices. Many people think that if this feature is available on all mobile devices, it will greatly decrease the amount of theft. So just how big of a problem is cell phone theft? And do people like the idea of a kill switch? Cell Phone Theft In Ask Your Target Market’s latest survey, 10% of respondents said they have had multiple cell phones stolen or lost. 20% said they have had their cell phone stolen or lost once. And 71% have…
  • Email Newsletters Survey: Amount of Subscribers Holding Steady

    Anne Pilon
    17 Apr 2014 | 6:46 am
    The methods businesses use to communicate with consumers are continually evolving. But email newsletters have been a mainstay for many companies for years. While social media and mobile technology have had some impact on this market, the email newsletter remains a strong part of the online marketing mix. How many people still subscribe to email newsletters from their favorite brands? And how often do these emails actually convert into sales? Email Newsletters In Ask Your Target Market’s latest survey, 35% of respondents said they currently subscribe to many different email newsletters for…
  • Heartbleed Survey: Majority Changed Passwords Because of Security Incident

    Anne Pilon
    16 Apr 2014 | 6:11 am
    The recent Heartbleed Bug online security incident has a lot of internet users concerned. Many have already considered online security to be an important issue, and even more had to change their passwords or take other security actions because of the bug. So just how much did Heartbleed impact people’s opinions about online security? Online Security In Ask Your Target Market’s latest survey, 46% of respondents said they are very concerned about the security of their online accounts. 44% said they are somewhat concerned about online security. 9% said they are not very concerned about…
 
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    re:DESIGN and reignite your business. - Blog

  • Cheap, Freebie “Design” Tools Are Not Really About Design At All

    16 Apr 2014 | 7:53 am
    Pin it! They’re slick. They’re cheap. Their sales pitches look convincing. And there are some very well-respected people promoting their services. But they have absolutely none of the virtues of what REAL design brings to business. Dragged and dropped, templated, clip-arted, cheapo do-it-yourself “design” tools do not really produce design at all — at least not the type of design that can truly transform your business and take it to new heights. They are Trojan horses — fakes, frauds — cake decorating applied to something that should really be taken a…
  • Working With Designers Should be Joyful, Not Painful

    25 Mar 2014 | 8:46 am
    Good designers are hard to find and sometimes even harder to work with. But it doesn’t need to be this way.It is common for a client to ask for something and then wonder why the designer won’t just give them what they want. After all, “the customer is always right.” Right?Wrong.That may work in a fast food restaurant or a shoe store, but when it comes to working in the area of professional design communications, it gets a bit more complex than that. And really, you — as the client — shouldn’t want it any other way. In fact, if a designer isn’t…
  • Lessons in Creating Quality Content from Cartoonists

    18 Feb 2014 | 11:26 am
    I learned some lessons pretty early in life that have served me well over the years. When I thought I was just learning about cartooning, I was actually learning much more. As a young aspiring cartoonist in high school, I was infatuated with the tools of my heroes — the giants in the cartooning industry. These were people who won Pulitzer Prizes, were known by our nation’s Presidents and even had their creations sent to the moon. People like Charles Schulz (Peanuts), Hank Ketcham (Dennis the Menace), Jim Borgman (Zits and political cartoons), Mort Walker (Beetle Bailey), Gary…
  • Anatomy of a Logo

    7 Feb 2014 | 6:26 am
    I recently designed a logo that, while seemingly simple, provides a good example of the work it takes to get to “simple.” The client was Divers Direct, the world’s largest scuba retailer, and they needed to brand their new water sports division — specializing in everything from scuba lessons to packaged adventures.The goal? To develop a strong, trusted brand and a logo that connotes action, adventure, energy, excitement — and of course, water. The target market was the young and active crowd, as well as youthful baby boomers.The logo needed to be simple, unique…
  • 12 Ways A Visual Strategy Powers Business

    20 Jan 2014 | 10:00 am
    Most people can appreciate how important visuals are for grabbing someone’s attention and communicating an idea clearly and succinctly. The way you put it all together to drive business results is through a visual strategy.A well-executed visual strategy will extend your brand, bringing together all of your company’s communications and engagement into one focused effort — both online and offline. For it to be effective, your visual strategy should be targeted, compelling and consistent — targeted to accomplish your goals, compelling to attract rather than…
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    Better Business Brand

  • 5 Ways to Promote Your Offline Business and Overtake Your Competition

    Robert Hacala
    14 Apr 2014 | 9:22 am
    Most tradesmen are very old school because they've been used to doing something a certain way for so long. A lot of those old school methods they’re using to promote their offline businesses aren't as helpful any more because there is more competition. Here are a few ideas that could help you get more customers and steal the upper hand on your competition.
  • 7 Keys to Understanding Branding of the Future

    Robert Hacala
    13 Apr 2014 | 12:16 pm
    The way brands relate to their audience, communicate their position, their attributes, and their values, is changing at a frantic rate. Branding strategies have changed dramatically over the last few years, to the point that branding is now focusing upon understanding and empathizing with consumers’ needs, and the need for establishing close ties with the target audience.
  • 20 Captivating Marketing Statistics [Infographic]

    Robert Hacala
    12 Apr 2014 | 5:34 am
    Did you know that 73% of reporters think press releases should contain images? How about that videos on landing pages increase conversions by 86%? Read on...
  • Building a Foodservice Corporate Identity

    Robert Hacala
    12 Apr 2014 | 4:50 am
    An effective foodservice corporate identity allows your company to be easily recognizable through actions, branding, and other forms of communications. Here are a few tips to help develop your foodservice company’s corporate identity. Photo Credit: USDAgov
  • Brief History of Big-Name Car Logos [Infographic]

    Robert Hacala
    3 Apr 2014 | 10:08 pm
    Here's a neat infographic that gives a brief history of nine of the big-name car logos, rationals for logo colour choices, meanings of company names, plus how each company came to be. Do you know why Subaru uses the Pleiades star constellation in its logo design? Continue reading to find out.
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    JON-MICHAIL, The ImageMaker

  • Building the best brand money can buy

    jonmich
    22 Apr 2014 | 5:00 pm
    By Jon Michail | Think & Grow Rich Magazine The best way to build a brand is to make sure it’s worth investing in before you start. Throwing money at a brand in the short-term can have some benefit and throwing tons of money can even help in the medium-term; however for brand value to increase in the longterm it must have an integrity that fits its values. This means you have to make sure the foundations are solid. I recently went to the supermarket to buy a can of Serena tuna. Next to it was a plain label supermarket brand in the same size for 30% less in cost. I thought I’d give it…
  • CREATING THE BEST BUSINESS MONEY CAN BUY – Part 2

    jonmich
    17 Apr 2014 | 5:00 pm
    By Jon Michail | Think & Grow Rich Magazine An entrepreneurial approach to stacking the odds in your favour. The following article is Part 2 in the series. Part 1 is available here.   The following is a case study conducted with a client who learnt his lessons the hard way. Here’s what BCI BRANDS director Arthur Esteban had to say. What mistakes did you make when first starting up the business? I would say the biggest mistake I made personally was to choose the wrong person to go into business with. If you have to go into business with someone else make sure from the start that you…
  • CREATING THE BEST BUSINESS MONEY CAN BUY – Part 1

    jonmich
    15 Apr 2014 | 5:00 pm
    By Jon Michail | Think & Grow Rich Magazine An entrepreneurial approach to stacking the odds in your favour. “All men dream: not equally. Those who dream by night in the dusty recesses of their minds wake up in the day to find it was vanity, but the dreamers of the day are the dangerous men, for they may act their dreams with open eyes, to make it possible.” T. F. Lawrence, Seven Pillars of Wisdom: A Triumph According to Dun & Bradstreet, 33% of all new businesses fail within the first 12 months. Half of new businesses fail within their first two years of operation and 75% fail…
  • Israel re-brands with new holistic approach

    jonmich
    26 Mar 2014 | 4:00 pm
    Like corporate and personal branding, Country Branding matters more today than ever before. In a highly competitive world full of economic and social upheaval, strategically branding a country is part of any soft diplomacy directive. The following Canadian article reveals that the ancient land of Israel is engaging in contemporary branding to communicate to the world a new face that will influence its perceptions in the world and at the same time helps to boost its economy via new business interest and tourism and that can only be positive for the longer term. Israel re-brands with new…
  • Handsome men preferred to woo investors

    jonmich
    24 Mar 2014 | 4:00 pm
    The latest research on how good looks makes a difference when pitching to investors reveals some interesting insights, and although it may come across as superficial, the research only confirms what image consultants have always known. How handsome men win at work 12 March 2014 | news.com.au Good looks might have helped Don Draper at work, but it isn’t the same for Megan. Good looks help men get ahead in business — but not women, research shows. A study found investors are more likely to back an idea if a handsome man is pitching it. However, pretty women were no more likely to be…
 
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    Blade Creative Branding | Blog | Marketing, Design, Trends

  • Netflix Rewards Brand Community During Price Increase

    Joshua Murray
    23 Apr 2014 | 1:29 pm
    Netflix has announced that they will be raising the cost of their monthly media streaming subscriptions by $1-$2 per month. In a world where customers regularly complain about hikes to their cell phone, internet, pizza, and other miscellaneous costs, the Netflix brand community is not. And that’s because the company has gone out of its… Read More
  • The Green Jacket: Branding’s Most Important Piece of Clothing

    Joshua Murray
    15 Apr 2014 | 6:44 am
    Since 1949 golfers have made the trip to Augusta, Georgia in April with one thought in their mind, “Win a Green Jacket.” In all of sports there isn’t a single piece of clothing that is as prestigious or highly regarded. The New York Yankees logo may be iconic and recognizable worldwide, but that’s more about… Read More
  • The Frozen Yogurt Frenzy

    Joshua Murray
    11 Apr 2014 | 12:43 pm
    With spring here people’s tastes for treats have turned from hot chocolate to frozen delicacies, and right now it’s difficult to argue that there’s a more popular cold dessert than frozen yogurt. A quick Google search for “Best Frozen Yogurt in Toronto” brings up a mix of lists for favourites in the city and big… Read More
  • Vintage Ads: Cigarette Print Ads From The Past

    Joshua Murray
    9 Apr 2014 | 8:57 am
    Since 1998 cigarette companies have been banned from advertising in Canada. Where we once saw print ads in newspapers and magazines, big billboards, and race cars promoting all kinds of tobacco brands, we now see none. Today we’re taking a trip down memory lane to a time when cigarette companies weren’t just advertising, they were… Read More
  • Hello Kitty Ready To Play Ball

    Joshua Murray
    7 Apr 2014 | 8:27 am
    It’s an unusual marriage, but it could be very successful and make a lot of people, a lot of money. Hello Kitty and Major League Baseball have come together in a licensing agreement that will target young girls and adult women who love the Japanese brand as the MLB tries to grow their brand community… Read More
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    Purpose Compass

  • How To Make the Connections That Power Your Business

    Schuyler Kaye
    2 Apr 2014 | 9:33 am
    You’ve heard the story so many times, their message is clear. “If you want your business to succeed you better be willing to hustle.” You get it. You aren’t afraid of hard work. Yet the more your business grows – the heavier the challenges get. You want to make an impact that is bigger than just you. You know you can’t do it on your own. Yet despite how connected we all are in this digital world, the walls of making real connections can seem so much greater than if you could… well hangout. My friend Mike Hrostoski has a story and some advice about how…
  • Nicole Bernardo, Coach and Speaker at nicolebernardo.com

    Schuyler Kaye
    1 Nov 2013 | 1:30 pm
    Schuyler helped me so much with clarifying my target market. After our deep dive together, I realized that I was putting all my eggs in the wrong basket — I changed my niche after our work together, and it has made all the difference financially. Schuyler helped me get unstuck in so many ways, and he never rushed me — he always seemed to hear what I wasn’t saying — and that allowed me to grow and expand rapidly as a entrepreneur and as a person. I highly recommend working with him. Thanks Schuyler Kaye Personal Brand Consultant T4Execs blog Personal Branding Tips
  • Yollana Shore, Coach & Teacher at Heart of Business

    Schuyler Kaye
    1 Nov 2013 | 1:02 pm
    Schuyler is masterful at weaving the authentic and transformational power of stories into marketing. He brings a fresh and inspirational approach in The Power of Stories with straightforward exercises to show you how to use “your story” to bring heart to your marketing and purpose to your work. Thanks Schuyler Kaye Personal Brand Consultant T4Execs blog Personal Branding Tips
  • How To Bring The Party Rock To Your Boring Brand

    Schuyler Kaye
    24 Sep 2013 | 3:00 am
    I mean it’s not to say that your brand is boring, but wouldn’t it be nice if people were talking about your brand with their friends and family… if you didn’t have to do all the work to spread the word? Sometimes, all a brand needs is a little pizzaz to give it wings. It’s my pleasure to introduce Kimberly Bordonaro and her Party Rock mentality. She has a fun, vibrant take on branding your business that will help you go from waiting for customers to your customer waiting in line to work with you. Click To Download Your “Get Off the Couch and Implement This” Worksheet…
  • Finding the Perfect Name for Your Business

    Schuyler Kaye
    19 Sep 2013 | 3:00 am
    There are some decisions you’ll make for your business that can easily be changed… like going to energy saving light bulbs for example… you unscrew the old, screw in the new, and you’re done. Changing the name of your business on the other hand is a decision that can cause a great deal of stress and rework… your website, links, materials, products, and you’ll even lose customers in the transition. Having gone through this process before, I’m hoping my story and its tips can help you find a name for your business that represents what’s in your heart and attracts the customers…
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    Media Panther

  • Keeping ‘busy’ with social media

    Prashant Pinge
    28 Mar 2014 | 10:00 pm
    The notion of social media is really exciting. It seems like the entire world is hooked onto it. And the ease with which communication takes place at practically no cost makes it all the more enticing for businesses to use it for promoting their products and services and listen to what their customers are saying. But between the promotions and the listening is the key idea of conversations. Promotions entail pushing out messages while passive listening will take you only so far. But do companies really understand how to carry out conversations with their customers? When one talks of…
  • Money counts

    Prashant Pinge
    24 Mar 2014 | 10:00 pm
    I recently had a meeting with the founders of a start-up in the travel space to discuss their marketing plan. However, as the conversation progressed, it became increasingly clear that they wanted to channelize all their resources into business development. While it was quite understandable that funds were short, as could be expected for a start up, the sole focus on growing sales seemed like a very myopic approach. Why? Because branding would not only create a distinct identity for the company but also help build loyalty and therefore drive further sales, ensuring longevity. On the other end…
  • Does your offer make sense?

    Prashant Pinge
    24 Jan 2014 | 9:00 pm
    I saw the advertisement of a relatively unknown brand of honey on television a few weeks ago. It prominently declared a buy one get one free offer. I was intrigued. Honey is expensive, and yet, here was a brand with this amazing offer. I went to the local supermarket and made the purchase. The packaging wasn’t great, but I decided to let the honey do the talking. It was good, not great. But for the deal they were offering, it was fantastic. So I made another trip and bought a few more jars. The offer is still on, but how long can they sustain it? And when they withdraw it, I know for a…
  • The rise of private labels

    Prashant Pinge
    18 Jan 2014 | 9:00 pm
    It hasn’t been that long since private labels have made their appearance in the Indian market. However, it hasn’t taken them long at all to emerge as a credible threat to well known brands. While most of us have been used to seeing private label products tucked away in obscure shelf spaces, the trend is fast changing. When I visited the local supermarket a few days ago, I was surprised to see the private label products displayed prominently alongside all the known brands. While the prices were lower and the packaging inferior (though not always), the private labels had moved up…
  • The scramble for advertising space

    Prashant Pinge
    12 Jan 2014 | 9:00 pm
    There’s a mad rush for eye balls. Marketers are coming up with some very creative and at times absurd ways to reach customers. They don’t have a choice. Traditional media is out of the reach of most businesses. While the Internet offers cheaper options with greater reach, it’s getting more and more difficult to execute effective campaigns in a crowded space. So the search is on for new advertising avenues. It’s already reached planes, trains and automobiles. It’s reached offices, hospitals and malls. It’s even taken over walls and walkways. So is there any space left after this?
 
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    BRAND IDENTITY, REBRANDING AND PACKAGE DESIGN

  • At 1:53, this Mad Men star says what every client should know before hiring a branding expert

    davidbrier
    11 Apr 2014 | 7:46 pm
    At 1:59, Peggy Olson of Mad Men rewrote the game: “If you can’t tell the difference between which part’s the idea and which part’s the execution of the idea, you’re of no use to me.” While Mad Men, in its final season, is keeping fans on the edge of their seats, no character has seen a transformation as dramatic as Peggy Olson played by the remarkable Elizabeth Moss. This amazing compilation video below shows a shy, uncertain woman transforming into a formidable, resilient force of nature that changed the role of women in the male-dominated world of advertising captured in the…
  • Branding is Like Teenage Sex (a @Slideshare Exclusive), Part II

    davidbrier
    25 Mar 2014 | 8:33 pm
    Witness the emotional meltdown this guy experienced after witnessing this latest Slideshare presentation. The response on Slideshare and the Twitterverse to this newest post has been incredibly wild, going from “gross headline” to “best title of the year.” In just 24 hours, over 6,000 people gobbled up this newest presentation tweeting all variety of comments with @Slideshare in their tweets. Slideshare and Youthful Skin? Plus women have chimed in as well as shown here (adding to the over 630,000 people around the globe who have viewed my presentations on branding on…
  • 6 Ways Branding is Like Teenage Sex (a Slideshare Exclusive)

    davidbrier
    23 Mar 2014 | 6:42 pm
    Some periods of life are better than others. As good as Hollywood makes teenage life look, those of us who survived it know that it’s hyped up much more than it actually is. So, in light of that, I created this new Slideshare presentation on branding from the viewpoint of someone who’s been there and done that (in both the branding arena and the teenage arena). I did this for two reasons: partly for amusement and partly for sharing some new works that haven’t been seen before. Like a first date with some girl I’d been longing for (in what seems like eternity), I am SO…
  • Dear Copyblogger, This One’s For You

    davidbrier
    12 Mar 2014 | 12:28 pm
    Through bloodshot and bleary eyes, he muttered, “Whoa dude. This is g-o-o-d stuff…” I’ll explain. We’re Just a Rock ‘n Roll Brand Being a subscriber to Copyblogger, I look forward to the articles they publish which are often insightful and thought-provoking. I am (and have been) a fan of Demian Farnworth since before he became Copyblogger’s Chief Copywriter. So this morning when I received a new article in my inbox entitled, “SEO is dead. Long live OC/DC” (with OC/DC being an acronym for Optimizing Content Discovery & Conversion), I…
  • How Did This Rebranding Catapult Sales 900% in 24 Months?

    davidbrier
    10 Mar 2014 | 7:49 pm
    “My doctor told me I had to stop throwing intimate dinners for four unless there are three other people.” Orson Welles “Cookie cutters are for baking, not branding.” Yours truly Food’s About Passion. So is Branding. In the below video, I unveil how I took a small company in Napa Valley producing a “traditional product” in a stagnant category and turned it inside out. (If you want even more details and visuals of the dramatic rebranding, click here.) The result? Over 20 blogs picked this up across the globe. The New York Times featured them. InStyle…
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    Landor Blog

  • Mad Men brand wish list

    16 Apr 2014 | 6:21 am
    Spoiler alert: The following article contains details about the Mad Men Season 7 premiere episode, “Time Zones.” I’m not psychic. I’m just a branding professional. But I also happen to be a rabid Mad Men fan. After watching the season premiere that opened with Freddy Rumsen’s ghost-written pitch for Accutron, I started wondering what other brands might be introduced this season. On those credentials, and some digging into what was hot in 1969, here are my picks of the brands I’d like to see make an appearance in Mad Men this year. California, here we come Now that Ted’s heading…
  • Post-Mad Men, it’s what’s inside that counts

    11 Apr 2014 | 6:43 am
    The final season of Mad Men begins on April 13. For those of us in the business, it’s been fascinating watching the evolution of advertising played out against the changing moods and social mores of the United States in the 1960s. For those not in the advertising business, it’s been just as fascinating, what with the profligate smoking, three-martini lunches, and not-so-clandestine office romances. I’m not sure what to expect in terms of plotlines this season, but I am sure that anything relative to brand building will have little resemblance to what’s happening in marketing today.
  • Avoiding brand malpractice

    1 Apr 2014 | 7:38 am
    Branding can be misunderstood; too much emphasis on its visual aspects has led many to confuse it with graphic design. Although a brand’s logo, signage, and packaging are very important, it is worth remembering the words of Landor’s founder Walter Landor: “Products are made in the factory, but brands are made in the mind.” These words were spoken many years ago, but they remain true today.  Walter’s reference to the mind hints at a deep emotional connection between people and brands. No marketer would disagree with his statement—it is not an earth-shattering insight…
  • How matters for Chobani

    24 Mar 2014 | 8:03 am
    “The sleeping giants woke up, and the sleeping giants were very angry.” No, it’s not a line from a fairy tale but rather a quote from Peter McGuinness, chief marketing and brand officer at Chobani, who was speaking at The Big Rethink 2014 US, a marketing conference hosted by the Economist. The line, a reference to Tora! Tora! Tora!, got quite a few laughs from the audience. It is, however, no laughing matter to the yogurt brands that have been mightily surpassed in market share by this new category leader over the last five or six years. Any way you measure it, “zero to over one…
  • Mobile marketing with augmented reality

    13 Mar 2014 | 4:39 am
    One of the latest mobile marketing trends is augmented reality (AR), in which smartphone images of the real world are supplemented with digital input, like sound, data, and video. The attraction is clear; with AR, traditional, static brand communications can become an entry point to an interactive and exciting digital world. Store windows and advertising billboards suddenly become portals. Given the fact that the retail environment is the ultimate moment of truth for brands, it’s not surprising that AR is a hot topic for fast-moving consumer goods and packaged food brands. With competitor…
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    places | brands

  • Istanbul cafe shooting may jeopardise African-Turkish ties

    sjnorth
    19 Apr 2014 | 4:02 am
    photo credit: paurizio d via photopin cc Four African business people were shot last week in an unprovoked and random attack in a central Istanbul cafe. Deddeh Simmondis, Patience Roberts, Blessing Vinton and Bemore N. Toe, all from Liberia, were having coffee in Kürü Cafe in the downtown Mecidiyeköy district, when they were subjected to the sudden assault.  As the gunman came into the cafe and noticed the Liberians, he immediately made a comment in Turkish to the cafe owner, before leaving the building.  The group, who don’t understand Turkish, asked the owner if there was a…
  • Seemingly invincible

    sjnorth
    31 Mar 2014 | 12:43 am
    photo credit: Wolfgang Wildner via photopin cc As Turkey woke up today to greet another era of AKP rule, I found many people in my social and professional circle – Turks and expats alike –  bemoaning Erdogan’s seemingly invincible support base. Despite endemic corruption, underscored by a flurry of scandals and protests, the AKP leader and his party remain smugly at Turkey’s helm. And this being a democracy, someone must be voting for them.  It’s all very well for people to bash Erdogan continuously. But true to this website’s philosophy, I want to…
  • From cubicle to cloud: E-ployment

    sjnorth
    30 Mar 2014 | 11:31 pm
    photo credit: kevin dooley via photopin cc Place branding expert Julian Stubbs delves into all things global, digital and cloud-related in his new book, ‘E-ployment’. Based on his own experiences building the global cloud-based agency UP THERE, EVERYWHERE, Julian’s book is a light-hearted, accessible account of the journey that led him into the cloud, beginning with his own Eureka moment. There, he realised that freelancing could be lonely, but that perhaps the solution lay in creating a global online community. Then he went and created one,  never looked back, and so UP THERE,…
  • Turkey: Caging the bird

    sjnorth
    20 Mar 2014 | 11:45 pm
    photo credit: wharman via photopin cc Frustrations at Turkish prime minister Erdogan rose to a crescendo early this morning as his threat to block Twitter was finally realised just hours ago. Twitter users in Turkey awoke to find the social network had become inaccessible overnight. Expats and Turks alike soon took to other means to get on Twitter and express their fury.  Just days before at a political rally in Bursa, Erdogan had pledged publicly to ‘eradicate’ Twitter, even if other nations criticised the decision. He said: “I don’t care what the international community says.
  • The fury of Istanbul

    sjnorth
    18 Mar 2014 | 2:55 pm
       A boy who died last week after nine months in a coma has thrown Istanbul into the biggest state of chaos since last year’s Gezi Park protests. Berkin Elvan, 15, was hit in the head by a tear gas canister fired by police during the Gezi protests of June 2013. When he was hit, Elvan had been on his way to the local shop to buy bread. He was not participating in the protests, but became an unfortunate victim caught in the crossfire. Last week, on the day of Elvan’s death, the streets of Istanbul erupted as people pitched themselves defiantly against the police and the…
 
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    Denise Lee Yohn

  • why red bull loves its haters

    Denise Lee Yohn
    23 Apr 2014 | 10:53 am
    When Dietrich Mateschitz launched Red Bull in 1987, he wanted the brand to be perceived as an ultra-premium drink so he made it the most expensive carbonated drink around at $2 a can. He also wanted the brand to be polarizing. It was just as important to him that high school teachers hated Red Bull as it was that their students loved it.  He nurtured the brand’s exclusive appeal by offering only three varieties and strictly adhering to a no licensing, no brand merchandising philosophy. This approach, which might seem limiting, drove tremendous success, Red Bull achieved double digit sales…
  • a brand is a promise delivered

    Denise Lee Yohn
    19 Apr 2014 | 2:55 pm
    From What Great Brands Do:  Your brand can ’t just be a promise; it must be a promise delivered. other quotes: a brand is what you do when you can’t see any daylight between… The post a brand is a promise delivered appeared first on Denise Lee Yohn.
  • jd gershbein on achieving success with linkedin

    Denise Lee Yohn
    15 Apr 2014 | 10:11 pm
    JD Gershbein, a master of the art and science of LinkedIn, joins me for a conversation. In addition to speaking and teaching workshops around the country about LinkedIn, JD serves as a LinkedIn strategic adviser to businesses and has been featured on FOX TV News and CBS TV News, and in print in Forbes, Bloomberg BusinessWeek, and more.  His first book, The LinkedIn Edge: Creating a Psychological Advantage in Social Business, due out later this year, deals with the neuroscience, psychology and behaviors that drive success on LinkedIn.  So he’s the perfect person to tell us: how can…
  • gopro grows by going with the brand flow

    Denise Lee Yohn
    14 Apr 2014 | 6:37 am
    Who would have known just 10 short years ago that a surfer chilling out after a failed start-up would end up having created a cultural phenomenon?!  That’s what Nick Woodman, creator and CEO of GoPro, did.  Just last year, the maker of small, wearable, high-definition cameras hit $526 million in revenue and attracted electronics manufacturer Foxconn Technology Group (the company that manufactures most of the digital devices we use today) to invest $200 million.  According to technology research firm IDC, GoPro had nearly 50% of U.S. camcorder market in 2013, up from 21% in 2012.
  • mercedes is driving dangerously, chasing customers

    Denise Lee Yohn
    8 Apr 2014 | 10:46 pm
    “Brazen.” “Provocative.” “Exuberant.”  What automotive brand comes to mind when you hear those words?  BMW?  Audi?  Maybe even Porsche?  Certainly not Mercedes – and yet, that’s exactly how New York Times reporter John Pearley Huffman described Mercedes’ newest release, the CLA250. Now, I’m not a car gal so I can’t tell you if Huffman’s review is fair or not.  But if you read his comments from a brand point of view, as I did, he provides plenty of reason to be concerned.  It seems as if Mercedes, in its quest to attract younger customers, has taken its eyes off…
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    Siegel+Gale

  • Why logos are important in developing markets

    Markus Pesendorfer
    23 Apr 2014 | 2:04 pm
    It is widely held among brands in developing markets and budget conscious companies that the easiest way to create impact is with a logo. All you need is an outstanding logo to put on your shop, packaging, website or business card, the thinking goes. This might be partly true, but is not the entire story.
  • Earth Day: A look back at our work with Clean Energy

    Siegel Gale
    22 Apr 2014 | 7:35 am
    In honor of Earth Day, we're showcasing our work with Clean Energy. Clean Energy fuels over 30,000 vehicles each day, and is the only producer of renewable natural gas (RNG) for vehicles. If that isn’t enough, it’s also the sole RNG provider that offers customized blends of natural gas and methane, helping companies meet their individual sustainability goals.
  • Studies show Millennial consumers are similar to Gen X and Baby Boomers

    Samira Qassim
    21 Apr 2014 | 3:07 pm
    To be honest, I find many articles that position Millennials being really “different” are echoing an author’s personal concern. Or more specifically, age old tensions between different generations.
  • The Big Egg Hunt: Fabergé’s big brand experience

    Margaret Molloy
    18 Apr 2014 | 12:30 pm
    Surrounded by so much stimulation, it’s nearly impossible to capture the attention, let alone the imagination, of New Yorkers. One recent brand initiative, Fabergé’s Big Egg Hunt, has managed to cut through the clutter and resonate with scores of New Yorkers, including me.
  • Remembering a giant: Wally Olins 1930 – 2014

    Howard Belk
    16 Apr 2014 | 4:05 pm
    We're saddened at Siegel+Gale by the passing of branding giant Wally Olins.
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    Marketing Mojo for Small Business

  • How To Match Your Facebook Cover Photo And Your Website

    Sarah Matista
    23 Apr 2014 | 9:41 am
    In theory, it sounds like a great idea to have your website coordinate with your Facebook page, doesn’t it? But theory and practice are two different things, and for small business owners who don’t have a graphic designer on call, this might sound like a tall order. That is, unless they’ve tried the newly-revamped Cover Photo Designer from our friends at Pagemodo.  This tool has been making Facebook cover photo creation a snap since 2012, and the update that was released yesterday makes the process and results even better. They’ve added lots of new themes and a whole new design…
  • Three Features of Dropbox for Business That Can Help Your Business Grow Up

    Sarah Matista
    21 Apr 2014 | 12:07 pm
    When you small business was in its infancy, it was fine to just email files back and forth between your collaborators – people like your graphic designer, your business partner, and maybe your accountant. But as your business grew and the volume of files being shared around become less manageable, you might have made the switch to a cloud sharing solution. And while that’s a big step toward professionalizing your interactions, you’ve probably noticed the potential complications of having all your business files mixed in with photo albums and personal documents. The cloud sharing company…
  • How To Become a Google Plus Wizard (And Why You Should) [INFOGRAPHIC]

    Sarah Matista
    18 Apr 2014 | 7:52 am
    Do you ever feel that nagging sense that you’re forgetting to do something important? Something that could really benefit your business and your own personal brand, if only you could remember what it was? Psst…that thing you keep forgetting to do is learn how to use Google Plus effectively. For all of it’s brilliant functionality, attractive design, and good market awareness, Google Plus has still not achieved the social media superstar status it probably should have. Why? There are lots of theories, but one that I find compelling is that people are simply burned out on learning new…
  • Not Quite Ready To Hire Help For Your Small Business? Check Out This Option.

    Sarah Matista
    16 Apr 2014 | 1:23 pm
    While every small business takes its own unique route, there are some standard exits along the road to success that eventually cause entrepreneurs to ask themselves “am I in this for the long haul?” Most ventures start as a side project squeezed into the off-work hours of evenings and weekends. But if business is good, the owner will soon have to decide whether they are going to make a full time commitment – or take the next exit. This is when a project usually becomes a sole proprietorship, with one dedicated employee working out of a home office. If the business continues to grow in…
  • The Inbox Diaries: Google Glass On Sale, Small Biz Tax Tips, and Lessons from Instagram Panic

    Sarah Matista
    14 Apr 2014 | 12:12 pm
    The Inbox Diaries is a new series designed to help busy entrepreneurs keep up with all the latest news in small business, marketing, and social media. I’m scouring my inbox every day for interesting tidbits – so you don’t have to. This Week’s Stories: One Day Only: Get Your Google Glass If you’ve been eyeing a brand new face computer for yourself or for a loved one, don’t miss your chance to pick one up tomorrow morning! According to Google, any adult in the US can become a glass owner on Tuesday, April 15 at 9am EDT by signing up to be a Glass Explorer and ponying up $1,500…
 
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    Jill Celeste - Personal Branding Coach

  • Time Management Tips for Personal Branding

    Jill Celeste
    23 Apr 2014 | 1:59 pm
    If you let it, building your personal brand can be a full-time job. While it is important to manage and grow your personal brand on a consistent basis, it doesn’t mean your personal branding strategy should encompass every part of your life. That’s where time management skills come in. Time management is an important skill […] The post Time Management Tips for Personal Branding appeared first on Jill Celeste - Personal Branding Coach.
  • Using PowerPoint to Grow Your Personal Brand

    Jill Celeste
    22 Apr 2014 | 5:04 am
    Did you know creating PowerPoint presentations is an excellent way to grow your personal brand? That’s because PowerPoint allows you to share your expertise and knowledge, which results in a more trustworthy personal brand. Here are some ways you can use PowerPoint in your personal branding strategy: #1: Use PowerPoint for a webinar or workshop […] The post Using PowerPoint to Grow Your Personal Brand appeared first on Jill Celeste - Personal Branding Coach.
  • The Truth About Marketing on Facebook

    Jill Celeste
    16 Apr 2014 | 2:54 pm
    More than likely, you have heard the complaints, rumors and general “scuttlebutt” about the difficulties businesses are having marketing through Facebook. In general, if you have a Facebook business page, Facebook does not guarantee that all of your Facebook fans will see your posts. In fact, only a small portion of your Facebook fans will […] The post The Truth About Marketing on Facebook appeared first on Jill Celeste - Personal Branding Coach.
  • 4 Personal Branding Tips For Students

    Jill Celeste
    15 Apr 2014 | 4:01 am
    How old do you have to be to start worrying about your personal brand? Truthfully, there are no age restrictions – whether you’re 17 or 70, personal branding can help you move to the next wrung in your academic or professional career. It’s important to realize, though, that if someone is old enough to post […] The post 4 Personal Branding Tips For Students appeared first on Jill Celeste - Personal Branding Coach.
  • What Can You Outsource?

    Jill Celeste
    9 Apr 2014 | 1:04 pm
    You may be thinking that outsourcing is only for a business with a huge revenue stream, but nothing could be further from the truth. Outsourcing is something any size business can accomplish; it’s something for career professionals too. Outsourcing is when you hire someone to do a task for you. This could be for business, […] The post What Can You Outsource? appeared first on Jill Celeste - Personal Branding Coach.
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    Make Your Brand in Demand

  • Prevent a Logo “Uh-Oh” By Asking These Two Super Important Questions

    Sherry Mirshahi-Totten
    17 Apr 2014 | 7:40 pm
    Deciding which logo you’ll choose for your brand (or rebrand) isn’t always easy because a logo can mean so much. While it isn’t your brand on its own, it is one of the many things people will identify with your company. A great logo designer will provide a few options and styles so you can pick the right logo for you. But how do you decide which one is “right?” And what are the two magic questions you have to ask to really make the best choice? Read on to find out! Put Your Logo Concepts to the Test: 9 Logo Must-Haves When you are deciding on which logo to…
  • Increase Visibility for Your Brand With Multiple Domain Names

    Sherry Mirshahi-Totten
    27 Mar 2014 | 8:04 pm
    Visibility: we all want it for our businesses, right?  And there are many great tactics that will help you do just that.  In fact, in my upcoming “Expand Your Brand Visibility Workshop,” I will be helping my class create visibility materials centered around 4 of my favorite tactics:  speaking, partnerships, content and social media.  But there is one strategy that you can implement right now for your business to get more visibility that requires no special skills: buying multiple domain names.  Read on to learn more! Boost Your Brand’s Visibility Starting Now One of…
  • Update Your Brand Without Breaking the Bank

    Sherry Mirshahi-Totten
    20 Mar 2014 | 1:24 pm
    Today, March 20th, marks the Persian New Year (and the day before my birthday!) and naturally it makes me think about renewing, refreshing, and starting over.  It is a two-week celebration but on the first day friends and family come together for the traditional meal of fish and rice mixed with saffron and herbs.  Over the course of the two weeks, you are supposed to visit friends and family, and exchange gifts (including money).  A big part of it all is setting up the traditional new year’s table, known as the Haft Seen (meaning the seven S’s).  It includes items that begin…
  • Save or Spend? (Part 2): Five Ways to Ensure that Your Next Investment in Your Business Will Be Totally Worth It (Instead of a Total Waste of Time and Money)

    Sherry Mirshahi-Totten
    13 Mar 2014 | 12:56 pm
    Will Your Investment be Worth It? In Part I of this series, I shared five ways to make sure your next investment in your business is completely worth it.  Here are a few more ways to know for sure whether that program, product, coach, or event is right for you. Five More Ways to Decide if Your Next Investment Will be Worth It Ask to speak to past students or ask if anyone in your network has bought that product or program or been to that event.You’ll want to know what they loved but what they would also change. You can also ask them what goals they had in mind when they joined so you…
  • Save or Spend?: 5 Ways to Know If Your Next Investment Will Be Totally Worth It (Or a Total Waste of Time and Money) Part 1

    Sherry Mirshahi-Totten
    6 Mar 2014 | 3:10 pm
    Information products, conferences, group programs, online training, masterminds, individual coaching…there are endless ways you could invest in your business.  And we entrepreneurs love being on the cutting edge and learning new things so each of them has its own special allure…we can’t help but salivate But what happens when you’re ready to invest but you aren’t sure which program is right for you?  How do you make sure you don’t end up disappointed or feeling like you wasted your money or your time on fluff? In this article, part one of a two-part series,…
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    Stealing Share

  • When social media turns on your brand: the NYPD hashtag

    Tom Dougherty
    23 Apr 2014 | 8:34 am
    In an effort to boost public relations, the New York Police Department created a Twitter NYPD hashtag, #myNYPD. The idea was that it would be nice for people to show all of the good things the NYPD does around town. I am sure the department thought it would get thousands of images and tweets about officers helping old ladies across the street or a young child jealously looking at a police bike or even tweets stating that officer so and so was so great to get the little kitty down from a tree or helped the food vendor get his cart up a curb. #myNYPD is currently the #1 trending hashtag in New…
  • It’s the brand of the Privileged: Philly preppies as drug lords.

    Tom Dougherty
    22 Apr 2014 | 7:22 am
    There are many reasons the story about how a group of privileged teens in one of Philadelphia’s main line private schools decided to create a business by selling drugs. The drugs themselves are an indication of lack of direction, but there is more going on here. Breaking the law, distributing all manner of drugs and pretending it is a real business is a deeper societal issue. It is a reflection of the brand of the privileged. There are untold thousands of stories, both reported and ignored, of drug busts in the poorest neighborhoods in major US cities. HBO made an entire series about it…
  • The brand of Boston Strong

    Tom Dougherty
    21 Apr 2014 | 7:05 am
    In the world of business, a meaningful brand emerges from careful and hard work. There’s market research, competitive analysis and the overall brand development. But sometimes a meaningful brand happens organically, especially when the purveyors of that brand completely understand what is different and better about those who embrace it. I’m talking about Boston Strong. As the 2014 Boston Marathon starts today, a year after the bombings that shook the city (and the nation as well), the event honors those killed and harmed in last year’s race. But that’s not all. It is also a…
  • Ask more from your rebrand. Demand persuasion.

    Tom Dougherty
    21 Apr 2014 | 6:13 am
    While the branding responsibility often time resides in the marketing departments, all too often we forget about the brand’s marketing potentials. Brand gets pigeonholed into a dusty standards manual with design rules, color palette, and CMYK logotype. This is not wasteful. This is destructive. Your brand is the heart of your persuasive messages and its creative message and design should be your most powerful marketing message. Without the power of a brand position, your marketing message is… well, just marketing. When you decide your marketing message needs to be freshened and possibly…
  • The Double Down sandwich is back. Is that good for KFC?

    Tom Dougherty
    17 Apr 2014 | 8:06 am
    I’m of mixed minds when I heard the announcement that KFC is bringing back its Double Down sandwich, which is bacon, Monterey Jack cheese and sauce sandwiched between two slabs of fried chicken. Yummy, huh? My two minds are this. On one hand, KFC is attempting what McDonald’s has been so good at – bringing back popular items on a limited-time basis in order to generate excitement. (Think the McRib.) Scarcity is a very powerful motivator. It suggests specialness and also encourages consumers to “get it now before it’s too late.” It’s a variation of the “call within the next 30…
 
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    Brand Pride Blog

  • Android Wear for Smartwatches

    Gary Kopacek
    31 Mar 2014 | 1:20 pm
    Google announced Android Wear on March 18, an extension of the Android Operating System to smartwatches. This new OS, ready for app developers now, eliminates one of the major shortcomings of previous smartwatches. It could be the breakthrough that will finally ignite the smartwatch category. Is Google smart for doing this, and how does their approach relate growing the brand(s) you manage? Smartwatch Breakthrough The smartwatch category has been building up steam for a couple of years now. Two main shortcomings have held it back: So far, most are ugly. They don’t do much on their own.
  • Choose The Right Horse

    Gary Kopacek
    24 Mar 2014 | 10:42 am
    In the news was Essentia Analytics LTD, creators of decision support software for fund managers. Their point of uniqueness: to their analytics they add “coaching partners,” like coaches in sports. They want to remove “cognitive biases” that detract from fund managers’ performance. In other words, they marry science and intuition. Video. As a branding and marketing decision maker, you are engaged in decisions every day. Are “quants” entering your decisions space? Should they? Moneyball Professional sports were invaded by the quants ...read more Tags: decision makingbranding…
  • Netflix No Tricks

    Gary Kopacek
    1 Mar 2014 | 6:04 pm
    Netflix was in the news twice this week, for reaching a streaming deal with Comcast, and for the annual Netflix Hack Day. These activities demonstrate that Netflix knows the value of providing great user experiences. In fact, UX is a cornerstone of Netflix’s incredible success story. With Netflix we see straightforward, in-your-face branding. No tricks necessary. No smoke and mirrors. No slick image with nothing behind it. Netflix delivers the goods, so when it wins customers, it tends to keep them. To put this in perspective, Netflix uses words like “pristine” and “flawless”…
  • Bitcoin Update - Mt. Gox - Feb. 25, 2014

    Gary Kopacek
    25 Feb 2014 | 9:14 am
    This update underscores the volatility of the Bitcoin market and serves as a caution to any Bitcoin users who would hold substantial amounts funds in the form of Bitcoins for longer than the few seconds or minutes it takes to confirm a retail purchase using Bitcoins. As of this morning, Mt. Gox, the exchange once responsible for the majority of all Bitcoin transactions went offline. At the time of this writing, the following message appears on mtgox.com: In the event of recent news reports and the potential repercussions on Mt. Gox's operations and the market, a decision was taken to close…
  • Bitcoin Beckons

    Gary Kopacek
    7 Feb 2014 | 2:53 pm
    Please also see the Bitcoin Update of Feb. 25 above. Here’s an easy way to see what happens when a product is so enticing that it sells itself: Just observe Bitcoin. It’s always in the news. The current buzz is about a Bitcoin exchange 100 feet from the New York Stock Exchange. Bitcoin is growing worldwide without advertising because “free money” is always a powerful motivator. What Makes Bitcoin Attractive? As a new virtual currency, Bitcoin is a secure medium for transactions and it eliminates the 2% to 3% fees charged by credit cards. Bitcoin is similar to cash, except it can be…
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    Once a Day Marketing

  • 50 Podcasts of Branding Tips

    James Glover
    22 Apr 2014 | 4:41 am
    Listen to our featured Those Branding Guys radio show podcast: 50th Show Celebration and Best Branding Tips Ask Those Branding Guys Radio Show: 50 Podcasts Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys, we celebrated 50 shows worth of Branding and Marketing advice. Guests and co-hosts called and texted to share highlights from the past year. Branding insights included: • Patrick Torres of Santa Fe Capitol Grill is using radio advertising to reach his target customers • Ed Burghard of Strengthening Brand America continues…
  • Starbucks: Enhancing the Customer Experience

    James Glover
    21 Apr 2014 | 5:15 am
    Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are looking at how Starbucks is doing a fantastic job of enhancing their customer experience. Starbucks is a brand that understands the importance of taking care of each and every customer. They know their brand means a lot more than just coffee. Their brand reflects great customer service, a wide selection product offerings, a cozy place to chat with people and convenient locations. Further demonstrating their understanding of catering to the needs of their brand lovers, Starbucks recently introduced a new…
  • Branding the Georgia O’Keeffe Museum

    James Glover
    15 Apr 2014 | 5:21 am
    Georgia O’Keeffe Museum, Santa Fe, New Mexico Listen to our featured Those Branding Guys radio show podcast: Georgia O’Keeffe Museum and Marketing Manager Mara Christian Harris Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys, we discussed the branding and marketing of a legendary artist. Joining us on air was Mara Christian Harris, Marketing Manager of the Georgia O’Keeffe Museum in Santa Fe. The modernist artist Georgia O’Keeffe spent time in New Mexico early in her life and was completely taken with it. She…
  • Enhancing Your Brand Through Transparency

    James Glover
    14 Apr 2014 | 4:25 am
    Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are looking at the trend to enhance brands through transparency. Given the advent of the Internet and social media, it’s difficult today for a brand, even when desired, to stay below the radar of its customers and critics. Stories, good or bad about the company, are shared, liked, retweeted or commented on instantly around the world. Rather than sidestepping or avoiding this information-sharing capability, some brands are actively engaging such transparency. One company in particular, Everlane, is taking…
  • Branding a Boutique Chocolate Maker

    James Glover
    31 Mar 2014 | 6:36 pm
    C.G. Higgins Confections in Santa Fe, NM Listen to our featured Those Branding Guys radio show podcast: CG Higgins Confections Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys, we discussed the branding and marketing of a artisan chocolate maker. Joining us on air was Chuck Higgins, owner of C.G. Higgins Confections, a popular Santa Fe chocolatier. Chuck’s interest in hand crafted candy was piqued when he first encountered a superior product and he began his chocolate making career selling only peanut rolls at a Minnesota…
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    Brand Failure

  • Emoji in Real Life campaign terrifyingly shows who your kids may be talking to online

    Adam Williams
    22 Apr 2014 | 9:27 pm
    It’s long been a concern of parents the world over – what if the person on the other end of your child’s online chat isn’t another child? What if that person using all those cute emoji – or smileys – is actual a predator? International non-profit association Innocence en Danger launched a campaign in January depicting who just might be behind those emoji. And the result is terrifying. Each image in the Emoji in Real Life campaign depicts a different possible predator that your child or teenager may encounter while they think they are chatting with a peer.
  • 11 Of the best outdoor ads that you need to see

    Adam Williams
    15 Apr 2014 | 9:53 pm
    These brands and agencies decided to take advertising their product or service to the next level. Rather than just use an ordinary billboard or subway ad, they brought their A-game and produced some highly impactful experiences for consumers. I hope you enjoy my list of some of the best outdoor ads. For more great ads like these ones, follow my Creative Advertisements board on Pinterest!
  • Heartbleed bug creates massive vulnerability in the Internet’s security, reset your passwords

    Adam Williams
    9 Apr 2014 | 3:32 pm
    On Monday, April 7th, the Internet was made aware of a massive vulnerability in security due to what’s being called the Heartbleed bug. Simply put, hackers are able to use the Heartbleed bug, which has apparently been around since 2012, to potentially get secure information that can be used to access your online accounts. In other words, email accounts, bank accounts, social media accounts, basically the entire Internet is vulnerable. The issue comes down to the technology used to establish a secure connection between a website and your browser. The bug allows hackers to get a large…
  • SaferNet Brasil selfie ad shows teens what happens with nude pics

    Adam Williams
    2 Apr 2014 | 4:02 am
    (See a larger version of the ad) In the age of selfies and Snapchat, teens are increasingly exposing themselves to their friends. Unfortunately, those photos are often distributed to other friends or posted to the Internet. A Brazilian association named SaferNet Brasil has created a print ad campaign to educate teens about how easily those pictures spread. The text of the ad reads, “The Internet can’t keep a secret. Keep your privacy offline.” How SaferNet Brasil conveys several messages in this one nude selfie ad One of the reasons that I love this ad is that it does not…
  • Hulu and Veronica Mars teach consumers to turn to online piracy

    Adam Williams
    25 Mar 2014 | 7:28 am
    Hulu was founded in 2007 and is owned by NBC Universal, Fox and Disney-ABC, in case you didn’t know. In November 2010, Hulu Plus launched as subscription model with access to additional content. The idea is to give consumers access to content at an affordable enough rate that they will pay for it and not pirate the content yet still create a profit for Hulu’s owners. The idea is to make content available “Anywhere, Anytime.” It’s the anytime part that Hulu can’t seem to get right. If you are a frequent Hulu viewer, then you have undoubtedly experienced…
 
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    Pixel Productions Inc.

  • Where to Start When Trying to Get Your New Website Visible Online?

    Chris London
    23 Apr 2014 | 8:24 am
    It’s hard to know what to do and where to start when trying to build an online presence. Everyone has to start somewhere, so why not start at the beginning and approach it in bite size chunks? It is clear that as the Internet takes on an even firmer hold on the world’s commerce the importance of increasing your business’ digital visibility is the underlying key to success. The easier you make it for potential clients to find you the better your return on investment will be. There are numerous ways to make it happen and without a doubt an effective use of the many online…
  • To Tweet or Not to Tweet? Companies Using Social Media to Engage Customers

    Chris London
    15 Apr 2014 | 8:34 am
    According to the University of Dartmouth Center for Marketing Research, 77 percent of Fortune 500 companies used Twitter accounts in 2013. Despite the rising trend of companies jumping on board to connect with customers via social media, not all networks created equal. Take Twitter for example: Some use it as an advertisement for their services, not understanding the importance of engaging with their followers, while others harness it as a marketing, branding and customer service tool for connecting with current and potential customers. Only five of the Fortune 500 companies researched showed…
  • How To Turn One Off Clients Into Long-Term Customers

    Chris London
    14 Apr 2014 | 9:23 am
    USA Today recently featured an article discussing one of the most common issues a small business has; creating recurring revenue. “Are you constantly looking for new customers for your small business? Do you need a steady stream of first-time clients just to survive? Are you a designer, lawyer, consultant, architect? A wedding planner? If so, it’s time to get excited about a seemingly boring subject: creating recurring revenue.” It is always a challenge to find customers and it can be even more difficult to keep them. This is especially true for businesses that usually offer…
  • Writing Content That People Will Link to is Crucial for Website Success

    Chris London
    28 Mar 2014 | 3:58 pm
    Carefully reviewing content for relevance and clarity before posting can easily determine the difference between a highly successful site and one that languishes, unseen and unread. By following a few guidelines, content creators can quickly make their site more interesting, relevant and shared. Format the content carefully. Readers are, as a rule, impatient to get to the meat of a site. If important information is not easily found, they will quickly move on to the next site. Industry experts routinely recommend using bullets or bold headings, allowing site visitors to move quickly to areas…
  • Background Textures: Tips To Make Your Website More Attractive

    Chris London
    27 Mar 2014 | 12:29 am
    Kissmetrics found 93 percent of consumers will buy a product based on its visual appearance. A 2002 Miami (Ohio) University study asked men and women to rate the importance of physical features of a potential mate on a scale of 1 to 10. Men’s mode response was 8, while women’s was 7. Websites are often the first impression potential customers and followers get when shopping for everything from news to food. An unattractive website can be a death sentence to anyone looking to gain a large following. Nearly half of consumers judge a website’s credibility based on its design,…
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    BP&O - Branding, Packaging and Opinion

  • Galt Energy designed by Firmalt

    Richard Baird
    23 Apr 2014 | 2:17 am
    Galt Energy is a Mexican business that provides its customers with the ability to fund alternative energy solutions for commercial, residential and institutional projects using the money saved on bills through energy efficiency improvements. The company’s new visual identity, designed by Firmalt, juxtaposes the accessibility of a contemporary circular logomark, bright blue tinted photography, tactile paper and deep blind deboss print finish alongside the corporate reliability of sans-serif typography, white paper and black ink. “The concept is inspired by energy; the company’s…
  • Amo Store by designed Studio SP–GD

    Richard Baird
    22 Apr 2014 | 1:43 am
    Amo Store is a soon to launch Melbourne based men and women’s shoe boutique that will retail a curated collection of familiar brands and exclusive independent labels as well as clothing and accessories ranges to match. The store recently commissioned Studio SP-GD to develop a ‘simplistic’ brand identity that would effortlessly extend across a variety of formats. Based around a logo, pattern and mark bound by light consistent line weights and executed with little variation across signage, website, vouchers, waxed rope handled bags and gift wrap tissue paper, the solution…
  • Le Naturel designed by Moruba

    Richard Baird
    18 Apr 2014 | 2:09 am
    Le Naturel is an all-natural wine created without the use of sulphites by Spanish producer Vintae. Vintae describes itself as an innovative, young and dynamic enterprise, representing the avant-garde and revolutionising different aspects of the wine-growing industry. The wine’s packaging, developed by Moruba, embraces an unusual and distinctive change in communicative priorities, discarding the perceived high qualities of foil and tactile papers, verbose narrative, the themes of heritage, craft and provenance typically associated with the industry and instead leverages an…
  • Harry Watts designed by Birch

    Richard Baird
    17 Apr 2014 | 12:42 am
    Harry Watts is a British photographer who takes a systematic approach to location and explores the relationship between people and objects. His work has been exhibited nationally and internationally and was selected by Italian Vogue for solo exhibitions in London and Madrid. Harry’s brand identity, developed by London based studio Birch, is representative of his unique process of removing excess information through the simple combination of a single bold, uppercase and condensed sans-serif typeface, black ink and plenty of unprinted white space, and utilises an unconventional…
  • Roberto Revilla London designed by Friends

    Richard Baird
    15 Apr 2014 | 2:01 am
    Roberto Revilla, working with his wife Carolina, provides luxury yet accessible custom tailoring services nationally and internationally from his premises not far from London’s Saville Row. As well as tailoring, Roberto also retails a range of high quality accessories online. In response to a growing global client base and a desire to position the company alongside the “giants of luxury tailoring” such as Tom Ford, Armani, Canali and Zegna, Roberto worked with Friends to develop a new brand identity. Influenced by established fashion brands and global trends,…
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    richardbaird.com

  • This Week on BP&O No.27

    Richard Baird
    20 Apr 2014 | 3:20 am
    This week on BP&O I reviewed Bielke+Yang’s brand identity work for Norwegian science centre Vitenparken, Friends’s logo, stationery and website for luxury tailor Roberto Revilla, Birch’s brand identity solution for photographer Harry Watts and Moruba’s packaging for new all-natural wine Le Naturel. Tweet This    |    SubscribeBP&O The post This Week on BP&O No.27 appeared first on .
  • This Week on BP&O No.26

    Richard Baird
    11 Apr 2014 | 2:14 am
    This week on BP&O I reviewed Graphical House’s brand identity work for contemporary visual arts organisation Collective, P.A.R’s logo and print for Numbered by Martín Azúa, Ghost’s logotype, business card and print solution for furniture maker Slåke, Lundgren+Lindqvist’s brand identity design for Swedish fashion brand Elvine and Neue’s work for Norwegian costal resort Tregde Ferie. Tweet This    |    SubscribeBP&O The post This Week on BP&O No.26 appeared first on .
  • This Week on BP&O No.25

    Richard Baird
    3 Apr 2014 | 11:28 pm
    This week on BP&O I reviewed Bureau Hardy Seiler’s brand identity work for Freies Theater Hannover, UMA’s logo and interior signage for Japanese Hotel Cycle, Studio Blackburn’s logotype, business card and website solution for business communications expert Molly Watson, and Passport’s brand identity solution for Pure Design Consultancy. Tweet This    |    SubscribeBP&O The post This Week on BP&O No.25 appeared first on .
  • This Week on BP&O No.24

    Richard Baird
    21 Mar 2014 | 7:01 am
    This week on BP&O I reviewed Robot Food’s packaging and product development work for Duchess & Rover, a gourmet sausage range for dogs, Studio8585′s new brand identity for Croatian dentist Dr. Ksenija Magašić Pinezić’s, ico’s print, visual identity and web solution for jeweller Mark Milton, and Sciencewerk’s project for Indonesian spa and wellness centre Papillon Blu. Tweet This    |    SubscribeBP&O The post This Week on BP&O No.24 appeared first on .
  • This Week on BP&O No.23

    Richard Baird
    14 Mar 2014 | 6:04 am
    This week on BP&O I reviewed Tank’s work for architectural firm Bølgeblikk Arkitekter, Studio MPLS’s new packaging solution for American toffee and popcorn brand Mrs Weinstein’s, Maud’s brand identity and packaging work for Single Origin Roasters and I updated my post on Band’s design for interior decoration business Heart & Soul with larger images. Tweet This    |    SubscribeBP&O The post This Week on BP&O No.23 appeared first on .
 
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    ImagiBrand

  • The Psychology of Branding with the Color Red [infographic]

    Richie Kawamoto
    17 Apr 2014 | 6:00 am
    How we perceive and interact with our world is largely impacted by the colors that surround us. While going largely unnoticed as we go about our daily lives, the psychology of color is continually affecting consumers on a deep level. The colors that a company chooses to represent their brand can affect the mood, feelings […]
  • How to Make Sure Your Brand Story is Unique

    Richie Kawamoto
    10 Apr 2014 | 6:00 am
    A Paradox for Brand Storytelling Never before have there been more channels for a brand to communicate with their consumers. From Facebook and Twitter to Google+ and YouTube, consumers want to have a stronger connection with the brands they endorse. They want to be engaged, entertained and informed with value, not empty messages. With so […]
  • Hitting a Home Run with Brand Storytelling

    Richie Kawamoto
    2 Apr 2014 | 6:00 pm
    Going, Going, Gone. The days are limited for traditional advertising as we have come to know, learned to love, but eventually taught to despise over the last several decades. Gone are the days of one-way commercial advertisements being forced upon the eyes and ears of the entire television viewing public.
  • Candace Fields

    ImagiBrand
    2 Apr 2014 | 12:20 pm
    Digital Producer
  • Can Anyone Hear My Brand?

    Richie Kawamoto
    26 Mar 2014 | 6:00 pm
    The Challenge for New Brands in This Age of Social Media Every new brand believes that their line of products or services is uniquely superior to what exists out there in the marketplace. They are passionate about all the blood, sweat and tears that have been poured into taking a mere idea and transforming it […]
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