Branding

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  • Avoid these Potholes in the Road of Communication

    Personal Branding Blog - Stand Out In Your Career
    Maria Elena Duron
    1 Jul 2015 | 10:30 am
    Communication is already complex.  It is a road filled with U-turns, roundabouts and dead ends, stretching on as far as the eye can see. Communication is extremely layered, encompassing spoken words, volume, timbre and body language in a complex display of sound and movement. With the advent of email, text without the subtle signs of the body or minor inflections of the voice became an unsupervised norm, leaving receivers of messages nothing but their imagination to fill in the gaps of human understanding. Understandably, this restricted form of one of our most intricate practices means…
  • Nike Makes One of the Fastest Ads Ever to Sell the Zoom Air Sneaker

    Adweek : Advertising & Branding
    1 Jul 2015 | 9:17 am
    A super-fast sneaker deserves a super-fast commercial, and Nike delivers one here for its Air Zoom Elite 8 running shoe. Blink and you'll miss it. The 60-second "Find Your Fast" spot—created by agency Must Be Something and directed by Chappelle Show c-creator Neal Brennan, who also did this fun campaign for Jordan Brand—features 13 all-star athletes getting their speed on. The larger "Find Your Fast" campaign challenges runners everywhere to log their fastest-ever mile by Aug. 30 through the Nike+ community. If the spot itself is fast, there's a…
  • Neato Launches a Series of Witty “Neato Knows” Videos in New Campaign

    World Branding Forum
    Joshua Hughes
    1 Jul 2015 | 7:18 am
    Neato Robotics, maker of the popular Neato robot vacuum, has launched a new international advertising campaign called “Neato Knows” Sometimes life is messy. Stuff falls on floors that shouldn’t be there. Neato knows this. But rather than pass judgment, Neato is there, armed with top-of-the-line laser floor navigation and multi-room cleaning technology to dutifully clean up whatever happens to end up on our floors. The 30-second web films present amusing stories on how various messes – some unexpected and some all too common – come to be, and how Neato comes to the rescue to return…
  • 6 factors that make online posts go viral

    yinkaolaito.com - the branding gavel, brand communication expert, nigeria brand consultant, social media expert
    yinkaolaito
    22 Jun 2015 | 6:56 am
    We all love to post stuff online and gain traction. Nobody wants to be a failure. We all cherish being appreciated,  followed  and ‘liked’ online. For those who work hard on their content , they know this is a hard task. We all know people claim content is king, but in most cases content may […]
  • 24 Ways Great Design Makes The World A Better Place

    Cotter Visual » Blog
    Cathy
    21 Apr 2015 | 8:50 am
    It’s a pretty lofty statement but design has come into its own in recent years. Embraced by everyone whether they are aware of it or not, great design makes the world easier to understand. It affects us all in more ways than we imagine. And we rarely give it much thought. So here are my thoughts on how design makes the world a better place.  Signs and signals that help us navigate our world  Instructions that help us easily learn  Color that attracts our attention  Advertising that makes us aware of products that can help us  Promotions that help introduce us to valuable services and…
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    Brand Insight Blog

  • Working together for more effective advertising.

    John Furgurson
    7 Jun 2015 | 9:45 am
    Planning, creating, producing and managing a great ad campaign is not easy. There are details galore, many moving pieces, and an interesting array of individuals who all need to come together to make it happen. When it does, it’s really quite magical. It’s a rare marriage of art and salesmanship that produces spectacular results. So here is some insight on the process that will help you succeed in advertising, no matter what side of the table you’re on. This is how we can all work together to create more effective advertising. More memorable design. Better client-agency…
  • How to create a website that works for your brand.

    John Furgurson
    27 Mar 2015 | 10:03 am
    For some reason, many people think that “branded” websites won’t sell product or produce a steady stream of leads. And on the other hand, they don’t think “Ecommerce sites” will help their branding efforts. As if the two are mutually exclusive. Well, here’s the good news: You really can have a website that performs well AND presents a strong brand message. But you’re going to have to go beyond the template-driven who, what, when and where approach that’s so common these days. Here’s what you’re going to need to build a website…
  • “Brand” Trumps Managerial Incompetence.

    John Furgurson
    18 Feb 2015 | 7:41 pm
    I need to stop being surprised by managerial incompetence. Honestly. I need to reframe my expectations and just be pleasantly surprised when I encounter an exception to the rule. Because everywhere I turn, knumbskulls, nuckleheads and nitwits rule the managerial world. Witness the retail store owner who has no handle on her inventory issues or labor costs. The non-profit executive who has a revolving door of talent, going only one direction. The managing partner of a professional agency who constantly over bills his clients. The director of communications who doesn’t communicate with…
  • Information is killing your advertising.

    John Furgurson
    6 Feb 2015 | 11:33 am
    Contrary to popular belief, information is is the enemy of persuasion. Not the friend. Most people think they can convince, sell or persuade by piling on facts and stats. Well, it might make you feel smart, but it’s not going to produce results. In fact, the more info you stuff into an ad, the less you’ll get out of it. Information is what web sites are for. You can cover all the nitty gritty details in the content of your site. That’s where you go deep. Don’t try doing that in your advertising. Effective advertising leads prospects to that information and moves them…
  • Making websites work — on many levels.

    John Furgurson
    19 Dec 2014 | 9:45 am
    It’s been very interesting to witness the progression of web design over the last 20 years. Trends come and go at a fashion-runway pace. Technology changes even faster than that, and the graphic style is continually evolving. Regardless of the latest trends or technological bells and whistles, there are some timeless facts about this communication tool that will always apply. First and foremost:  The most effective websites are multi-dimensional. That is, they communicate on many different levels… The phonebook level. In case you hadn’t noticed, the phone book is fading faster…
 
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    brandflakesforbreakfast

  • as real as advertising gets

    Kristien Del Ferraro
    1 Jul 2015 | 5:10 am
    Instead of spending mega bucks on an elaborate photoshoot with fancy models, only to end up with completely artificial looking ads no one can relate to, Loews Hotel did something much more genuine, and much more powerful. With the help of their agency, Catch New York, they culled through loads of Instagram images posted by real guests while they were staying at their hotels to comprise their "Travel for Real" ad campaign. The ads are incredibly likable, giving people a great sense of what it's really like to experience their hotel, while instilling trust. So simple, so nice!
  • making grammar relevant

    Kristien Del Ferraro
    1 Jul 2015 | 5:09 am
    Having a tough time remembering all them pesky grammar rules from your school days, but have no problem reciting lines from any one of your favorite TV shows, movies, songs, or books? Well does Pop Chart Lab have a solution for you. This handy dandy little chart (zoomable for your viewing pleasure) serves as a grammar cheat sheet by putting their definitions in context with various pop culture references so you'll never forget. #yourewelcome
  • who's celebrating marriage equality besides us?

    Maureen Jones
    30 Jun 2015 | 5:04 am
    History was made last Friday and we couldn't be happier for it! Marriage equality was celebrated across the nation and big name brands were no exception!
  • a dam good execution

    Maureen Jones
    30 Jun 2015 | 5:03 am
    Who needs IMAX when you can use the Hoover Dam as a projection screen! Freightliner, a truck manufacturer, used the iconic dam (and 60 projectors at 1.17 million lumens) to feature an audiovisual presentation that highlights the company’s history. Why the Hoover Dam? Welp, according to David Giroux, a representative from Freightliner’s parent company Daimler Trucks North America, “The Hoover Dam is a wonderful example of ingenuity, but also emphasizes the role of trucks within the U.S. economy.” Fair point…and cool execution!
  • ping your brain to achieve your zen

    Maureen Jones
    30 Jun 2015 | 5:02 am
    Let’s face it, marketing and advertising is harrrrrrd on our brains and our psyche! You put on the calming music, or do a little desk yoga – but be real – it don’t work. Hold up- there’s hope yet. Thync headset, a neuro-simulative wearable is designed to gain calm and/or energy! The headset uses electrical currents to ping the brain (at least that’s the best we can understand) to achieve the desired outcome. Oh, and naturally it’s control panel is your Smartphone. Sounds like the effects vary, but if they can figure out how to calm all of us nutty advertisers down – well –…
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    Branding Strategy Insider

  • Developing An Agile Brand Architecture

    Martin Bishop
    30 Jun 2015 | 12:10 am
    In this fast-changing world, companies cannot afford the luxury of a brand positioning that ties them down to a narrow set of features and benefits. What they need is the ability to quickly take advantage of new opportunities when they emerge and shift away from old business models when they are no longer relevant. They need branding to support their need for speed. To accommodate this business imperative, brand positioning has to offer a broader perspective with fewer constraints. Narrow positioning won’t work for companies that have to reinvent themselves over and over again. That’s why…
  • 4 Ways To Address Brand Decline

    Mark Di Somma
    29 Jun 2015 | 12:10 am
    Outside-in change is prompted by shifts beyond the immediate control of the brand. Those prompts could be competitive, reputational or sectoral. They could manifest in symptoms as varied as a drop in credibility, a slump in market share or a shift in profitability within a sector as a whole. Whatever the signal, these declines prompt a brand to make sometimes radical changes in a quest to re-set how it is valued by consumers and respected by rivals. One or more of four outs usually apply: You have been outpaced – you’re not keeping with up the changes in consumer buying patterns,…
  • Rethinking The Agency Creative Department

    Mark Di Somma
    26 Jun 2015 | 12:10 am
    I enjoy seeing people poke business models, but it’s important that when you look to disrupt a business that you do so without assumptions. The call by Marc Ruxin of Universal McCann to rethink the creative department of ad agencies is a great idea but my sense is that his suggestions still assume the battle is for attention, and that winning that attention and holding it via great content, well presented, is critical to achieving consumer preference. The noise preventing that, he says, is formidable. Brands are trying to get their messages heard and acted upon in an environment of 150…
  • The Quest For Brand Awareness

    Mark Di Somma
    25 Jun 2015 | 12:10 am
    It’s always fascinating to compare how you see your place in the market with how others see you. If you’re in a very small market like New Zealand and you look out, you see the whole world before you. There seem to be endless opportunities. But step around to the other side of the world and look back, and you see a market like New Zealand from a completely different perspective. It seems small and hard to find. The issue of course is not specific to place brands. It’s applicable to all brands that are small in comparison to the scaled markets they would like to reach. The brands…
  • The Real Brand Power Of Endorsements

    Mark Di Somma
    24 Jun 2015 | 12:10 am
    The purser on the plane this morning reminded us as we landed that the airline had just won two industry awards. She didn’t name them but the point was made. Endorsement brings that extra degree of confirmation that we as consumers have made a good choice. It plays to our collective wish to make wise purchases. It tells us we got it right. The lack of specifics doesn’t matter. Schemas – the snapshot opinions that we form of people, places, things – are hugely powerful influencers. They help us navigate too many choices, too many questions, too much conflicting information, too little…
 
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    Jonathan Salem Baskin

  • Is Marketing That Wins Creative Awards Actually Better Marketing?

    jonathan
    29 Jun 2015 | 7:37 am
    The short answer is no. The longer answer raises questions about the purpose, function, and implications for why and how marketing gets delivered. Purpose The reason behind any marketing artifact is to sell something, even if the concept of “selling” is broadly defined as making someone aware, interested in, or an active customer of a product, service, or idea. Apart from that purpose, it has absolutely no value; sociologists can note its impact on art or culture, and its practices employ people in its creation (so it impacts economies), but these influences have no relevance to…
  • PR is Dead. Long Live PR.

    jonathan
    26 Jun 2015 | 9:32 am
    I had a chance earlier this week to chat with someone with whom I’d started out in the communications business over 30 years ago, and we reminisced on how much has changed since then…and, surprisingly, how slowly and poorly the PR industry has responded to it. Here are the highlights: Stop writing press releases. The very premise that a business can time and control the release of news is no longer valid. Information flows freely across boundaries the once separated companies from their communities, making the “news” no so much the specific content of a particular announcement, but…
  • EMC’s Innovation Network Keeps Getting Smarter

    jonathan
    22 Jun 2015 | 6:10 am
    EMC is three years into a data science and systems approach to finding patterns, channeling opportunities, and supporting innovation activities across its worldwide operations. It’s called GINA, for Global Innovation Network Analytics, and it’s also designed to keep getting smarter. The platform has huge implications for how EMC nurtures and delivers innovation. “It was an overwhelming challenge,” said Steve Todd, who was named the nascent network’s second director in 2011 (he’s since become an EMC Fellow and Vice President of Strategy and Innovation). “We had people innovating…
  • AT&T Just Spent $100M On A Bad Ad

    jonathan
    18 Jun 2015 | 5:44 am
    The FCC has just fined AT&T $100 million for slowing down Internet speeds for customers who’d reached certain thresholds, though its data plans had been sold to them as “unlimited.” Its defense, which it promises to pursue, is that data throttling is a legitimate and well-known, common to all carriers, it’s done for consumers’ benefit, and that it was fully transparent about it with everyone. It doesn’t matter if any of that is true, though, since I can’t get over the idea that AT&T would purposefully degrade customer experiences. The FCC likened the throttled speed to…
  • Walgreens Is Stalking Me

    jonathan
    16 Jun 2015 | 5:12 pm
    I’m stuck in a dysfunctional relationship with Walgreens, and I don’t know how to get out of it. Frankly, I’m not sure how I got into it, either. I think it started when I downloaded its smartphone app, which was miraculous, if only because it let me refill prescriptions with a simple scan and click. It beat the pants off the laborious IVR system I’d used up to that point. Only then, the relationship started getting too intimate. Our home phone started ringing, with a robot telling us that a prescription was due for a refill. Coupons started popping up on my phone. I immediately…
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    Drew's Marketing Minute

  • Are you minding your packaging?

    Drew McLellan
    21 Jun 2015 | 12:34 pm
    The smartest brands know that having an awesome product/service is important but how you present that awesome product or service matters too.  Yes, it probably costs more. And yes, it means you have to keep upping your game. So there’s risk and cost in making that choice. But it’s what separates the premium brands from their competitors. Here are two of the world’s best brands and example of how seriously they take the simple presentation of their product.  Check out how Disney presents their MagicBands and Apple is sending out its new Apple Watch. This is how Disney mails…
  • If they don’t care, are you even there?

    Drew McLellan
    18 Jun 2015 | 8:27 am
    Two pieces of white paper with the word invisible turned into visible Your creative needs to be creative.  No doubt about that.  But sadly, many people think that’s enough. I received an email from a college student, asking if he could interview me. Two of his questions in particular caught my attention because they put the spotlight on a dangerous mistake that many seasoned marketers make. It all revolves around the idea that marketing needs to be wacky or groundbreaking with the end goal being that it’s memorable. I can think of a lot of crazy, funny and touching marketing tactics…
  • No one likes you

    Drew McLellan
    9 Jun 2015 | 6:11 am
    Like millions of businesses around the world, at some point in time, you decided to hop on the Facebook train.  You created a presence with either enthusiasm or distain (seems everyone starts at one end of the spectrum or the other) and posted your first update. Since then, things have been a little stagnant.  The fans didn’t come pouring in the way you hoped (or expected) and as a result, your enthusiasm and activity level have waned. Ready to fire back up?  First, let’s diagnose why your Facebook fans have been a bit lackadaisical.  Or worse. You set up the wrong kind of presence: …
  • Becoming a marketing master

    Drew McLellan
    2 Jun 2015 | 6:19 am
    You don’t have to be a good writer or have a mind for marketing to set a goal of becoming a marketing master. You just have to be willing to do the hard work of learning how to do it and practicing it regularly. There’s a huge body of research that has studied how people who are at the top of their game got there. Many people assume these superstars had a wealth of natural talent that gave them a huge advantage over the others in their field. But even when you look at remarkable performers like Tiger Woods or Warren Buffet, it’s not true. We’ve all heard the story of how Tiger started…
  • Who shouldn’t you serve?

    Drew McLellan
    18 May 2015 | 6:42 am
    Who shouldn’t you serve? I have often said that the power of a good brand is not only does it attract your sweet spot customers but it repels the wrong customers. Too many businesses adopt the “every dollar is a good dollar” philosophy which inevitably brings them misery, unhappy customers and financial losses. When you try to serve people who are a bad fit — they almost always leave, disgruntled.  And that’s after you have chased your tail, trying to make them happy, even if it means you lose your shirt. You’re far better off to dramatically narrow your…
 
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    Tom Fishburne | Marketoonist

  • focus group of one

    tomfishburne
    28 Jun 2015 | 4:43 pm
    It’s tempting for marketers to assume we intuitively know what consumers want. After all, we’re consumers too. But listening to the focus group of one inside our heads can lead us astray. Trying to extrapolate our personal experience to how an audience will respond is risky. Many leaders don’t recognize this blind spot. This is particularly common in hierarchical organizations that defer to the decision of the most senior person in the room. Google has a maxim to beware of the HiPPO (Highest Paid Person’s Opinions). There’s a classic quote from Jim Barksdale from his time as…
  • engage with the brand

    tomfishburne
    21 Jun 2015 | 9:12 pm
    Consumers don’t spend as much time thinking about brands as marketers think they do. Marketers often operate as if their consumers are just waiting around to engage with the brand. Yet the way many brands communicate isn’t that engaging. Last year I had the opportunity to go through Instagram advertising bootcamp while consulting with a brand. The brand was one of a few that had been picked by Instagram to help pilot how Instagram should approach paid advertising. Instagram was wary of introducing commercial messaging. We spent a lot of time getting indoctrinated into the Instagram…
  • cross-functional collaboration

    tomfishburne
    7 Jun 2015 | 3:35 pm
    This cartoon came out of a conversation with a marketer recently about the silos in her company. Her company was trying to encourage more collaboration across teams and divisions. They wrote values statements and held off-sites on the importance of cross-functional collaboration. At the same time, in the name of efficiency and cost controls, her company carefully calculated who spent time on which projects to a minute level of detail. That time was then billed back to the department leading the project. I get the efficiency argument and the difficulty of managing limited resources. But this…
  • viral marketing

    tomfishburne
    31 May 2015 | 6:01 pm
    I drew an early version of this cartoon a few years ago and wanted to update it. Last week, I made my kids jealous by giving a talk at Disney. One of the themes from my talk was the topic of trying to create marketing that “goes viral”. There is a mad rush to create “viral content”, as if viral was just one of many types of content that marketers can select in a creative brief. Pursuing viral can lead marketers astray, fixating more on the shares than the community they’re trying to reach. It can lead to “shockvertising.” Many brands act like one-hit wonders, chasing the…
  • health food marketing

    tomfishburne
    24 May 2015 | 9:45 pm
    It’s a tricky time to be a food marketer. How consumers define what it means to be “healthy” is in flux. As a food marketing friend pointed out, consumers are increasingly prioritizing food purity over calorie count. Chipotle is the poster brand for the current state of health positioning. They’re taking a leadership role in progressive stances like GMO-free and sustainable sourcing. And this obscures the fact that an average meal at Chipotle packs a whopping 1,070 calories, close to a full day’s worth of salt, and 75% of a day’s worth of saturated fat. A Chipotle burrito…
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    Personal Branding Blog - Stand Out In Your Career

  • Avoid these Potholes in the Road of Communication

    Maria Elena Duron
    1 Jul 2015 | 10:30 am
    Communication is already complex.  It is a road filled with U-turns, roundabouts and dead ends, stretching on as far as the eye can see. Communication is extremely layered, encompassing spoken words, volume, timbre and body language in a complex display of sound and movement. With the advent of email, text without the subtle signs of the body or minor inflections of the voice became an unsupervised norm, leaving receivers of messages nothing but their imagination to fill in the gaps of human understanding. Understandably, this restricted form of one of our most intricate practices means…
  • Women versus Men in Job Interviews and Salary Negotiations

    Alex Freund
    1 Jul 2015 | 2:30 am
    For both genders, anxiety before the interview may be present, but studies show that women handle it better. Women adapt more proactively than men do. Women seek social support from colleagues and friends more than men do. And women are more prone to do mock interviews with those colleagues and friends more than men are. Men are more prone to ignore such communication by instead watching TV or doing things to relieve stress, but those things hinder their interview performance later. There’s also a difference between men and women in general communication style, which needs to be understood…
  • 7 Things Employers Want to Learn in an Interview

    Sarah Landrum
    30 Jun 2015 | 12:30 pm
    If you’re searching for a new career, you’re probably doing everything you can. You’ve amped up your résumé, you’ve perfected your image and you’ve found hundreds of potential interview questions that you’ve been practicing in front of the mirror on a regular basis. What if you could do more? What if those questions you’ve been practicing aren’t what really matters? You could practice interview questions every day for a year and still not be truly prepared for what an interview is all about. Sure, employers want to see that you’re well-versed and able to perform under…
  • 3 Wordplay Tricks For Winning Big Deals

    Nance Rosen
    30 Jun 2015 | 10:30 am
    Your winning in business cannot depend on others taking a lot of time to understand you and what you mean. If you have had a cover letter and resume simply go into the email trash bin of an HR department, without your receiving even an acknowledgment of your existence, you know you haven’t mastered the language of getting attention, much less a positive response. Saying what you mean – and getting a positive response – is akin to winning at Scrabble or Words with Friends. You have to be strategic in your thinking. You have to play the game, being tactically superior to others. Words are…
  • Tips for Meeting a Client for the First Time

    Ceren Cubukcu
    30 Jun 2015 | 2:30 am
    Meeting a client for the first time can be exciting and stressful but it is part of an on-going business. In order to handle this meeting successfully and make a positive impact, you need to take some steps before and after the meeting. Below you can find some hints for your first client meeting. Prepare: Do some research about your client before the meeting. You can start with typing the name of the person you will meet with into a search engine. Learn the background of this person so you can chit chat before the meeting and hit the topics he may enjoy having a conversation with. Afterwards,…
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    GIRVIN | Strategic Branding Blog

  • FOCUS | CLARITY | PERCEPTION

    Tim
    1 Jul 2015 | 9:00 am
    WATCHING, LISTENING, ATTUNEMENT In the intertwining of life, work and brand, there are keys to actualization and mobilization. In my experience, the notion of attention and focus are at the heart of how people either reach-out, or reach-in — it’s how the exchange works. In a conversation, one is listening, or failing to pay attention — eyes wander, posture dissolves, stance fails a commitment to engage. People lean-in if they’re listening, and they lean away of they’re not. Leaning and listening are aligned — they suggest the notion of engaging by committing in the posture and…
  • Wander and Wonder

    Tim
    24 Jun 2015 | 10:00 am
    Finding A Way Out, That Could Be a Way In This, above, is a sign from my office; it’s from the London Underground. And below, another example. What I liked about it — the image at the head of this missive, and put a photo in my journal, is the inverted rendering of the concept of “exit” — a Latin word exire “to leave, a leaving.” It’s also the letterspaced symmetry of the design, the font itself and the ambiguity that it represents for a person that is not from the UK, like “mind the gap” not commonly in our parlance of locality. Wander Wander out: It was only defined as a…
  • The Symbolism of The Chain

    Tim
    17 Jun 2015 | 9:00 am
    The Nature of Interlinking, Knotmaking, Braiding and the Entwinement of Storytelling. As a journeyer in brand, and the fire making of its fluency in community, I find myself in the study of the under-layments of how it works. As noted long back, it’s a storytelling string, and as many know — story and history are an intertwinement between the layering of memory and the journey of re-collection. When one thinks about their life, they go back and collect paths they have wandered, what rooms in their palace of memory have been opened, examined and explored, what has been stored — and, in…
  • Signs and Meaning

    Tim
    10 Jun 2015 | 9:00 am
    The Context of Message, Framing of Context and Visualization I look for signs that aren’t signs — in a conventional sense — they tell another deeper story, but sigils that signal a message that stand for the nature of a place. Cairns, ovoo, iwakura no mononoke, menhir, dolmen. Traveling in the Himalaya, the trekker will see piles of stones that reference prayers and mantra, carved on the skin of the stones — these stones are messages, way-findings — way-placements, but they don’t point to a village on the path, but a higher state of being. A sign and a symbol — something that…
  • The beauty, the letterform, the commitment: Memories of Hermann Zapf

    Tim
    6 Jun 2015 | 7:00 am
    Alphabet Odyssey | 1976 Earlier in my life, late 1970s, I’d reached to Hermann Zapf about a possible visit, with him and his wife, Gudrun Zapf von Hesse, in Darmstadt, Germany. I’d made the connection through the leadership of the Klingspor Museum, in Offenbach am Main, Dr. Hans Halbey, who was acting curator for the Klingspor type, book arts and design collections. I sent him my work, he critiqued it in his finely articulated micro-calligraphic notations and graciously met me in Darmstadt. Kind, generous, and strictly defined in his notion of appropriately proportioned and detailed…
 
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    The Engaging Brand

  • 536 -Is Self Service Really Self Disservice?

    Anna Farmery
    29 Jun 2015 | 5:35 am
    Have you noticed “how busy” we all are? Has technology brought more work into our lives? Just think about how much you do for companies – self service dominates. So how do we recognise this shadow work and what can we do about it? Craig Lambert, Ph.D, staff writer and editor at Harvard Magazine, joins me to talk about  Shadow Work: The Unpaid, Unseen Jobs That Fill Your Day. What is the self service economy? How shadow work brings independence as well as work. Is shadow work new? How our relationship to what we do…defines whether something is play or work. How to…
  • 535 – Why Your Strategy Needs A Strategy

    Anna Farmery
    17 Jun 2015 | 8:55 am
    Strategy is such an overused, yet misunderstood word. So how do we approach creating a winning strategy? Martin Reeves, senior partner and managing director at BCG in New York, has co-written Your Strategy Needs a Strategy with Janmejaya Sinha and Knut Haanæs. Check out various materials associated with the book such as an animated video, the ipad strategy game and an interactive graphic on the history of strategy, at BCG. Martin joins me to talk about how to match your strategic approach with your environment and effectively execute your strategy. We discuss What is the definition…
  • 534 – Competitive Advantage of a Connection Culture

    Anna Farmery
    29 May 2015 | 3:59 am
    We know how important it is to have a strong culture at work but how do you improve your connection skills at work to be a better leader, and cultivate a positive team spirit? That is the subject of my conversation with Mike Stallard this week. Mike is co-founder and president of E Pluribus Partners and has just written Connection Culture  about the science and art of creating a powerful connection mindset. We discuss The link between the experience economy and connection culture What is the right definition of connection culture. 3 Aspects of creating a connection culture How to create…
  • Are You Being Too Sensible To Succeed?

    Anna Farmery
    26 May 2015 | 8:27 am
    We are taught from being children that sensible is a good thing. We are taught to be sensible and obey the rules. But …..being sensible can hold you back in business. Sensible is often seen as playing the safe game, yet the definition of sensible is “chosen in accordance with wisdom or prudence; likely to be of benefit“. To be sensible in business therefore needs two things:- wisdom and benefit. So how do you make a sensible decision? You need to develop your wisdom. Wisdom is not given, it is earned through constant learningClick To Tweet Wisdom is the fruit of a life…
  • Who Else Wants to Be The Perfect Leader?

    Anna Farmery
    20 May 2015 | 7:57 am
    Do you believe your business is perfect? Do you believe your leadership style is perfect too? For all readers who answer yes….double check your view and those of your customers are in alignment! For the rest of us, long hard days are spent trying to make our business offer ‘perfect’. Let me challenge this idea of perfection. Let me offer a different way of looking at our businesses….. Why? Because perfection doesn’t exist, it is subjective and it although it can offer you the fuel to keep striving, it is also unachievable. Why not differentiate yourself through…
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    Adweek : Advertising & Branding

  • Adidas Golf Wants You to Know That Golf Is a Serious Sport

    1 Jul 2015 | 3:52 pm
    Golf is more than just a pastime for Adidas Golf. It is a sport with real athletes, and the brand has tapped a new creative agency to help retool its work and tell that story.  San Francisco-based Venables Bell & Partners will take the reins from Kastner & Partners, which has worked on the brand for over three years.  "We are shifting to be more aligned with the Adidas brand and the idea that golf is a sport, and golfers are athletes," said Melissa Ziegler, global brand marketing director for Adidas Golf. "So, we wanted to find a new agency partner…
  • How Exciting Is Wimbledon? With Biometrics, Jaguar Takes Centre Court's Pulse

    1 Jul 2015 | 12:42 pm
    If you're among the fortunate 15,000 people who can afford the $4,164 ticket price to get into the stands at Wimbledon's Centre Court this week, you're surely in for a very exciting time. If you're not, you'll just have to imagine what that excitement feels like. And Jaguar wants to help you with that. As part of a new campaign called Feel Wimbledon, the British luxury automaker has come up with an intriguing way to link its brand with the iconic British sporting event. Jaguar is distributing biometric cuffs to a select number of Wimbledon spectators. Sensors in the cuffs…
  • Travelocity Wants to Replace the Agency That Created the Roaming Gnome

    1 Jul 2015 | 10:50 am
    The Roaming Gnome is looking for a new home. Travelocity launched a creative review to replace McKinney, which has done two tours of duty working for the online travel agency. The Cheil agency, which created the popular gnome spokescharacter, originally won the account in 2003 and worked on it until 2010, when it moved to Leo Burnett and Razorfish. Two years later, the account moved back to McKinney without a review. Travelocity said it has already shortlisted a number of agencies and will not be accepting any unsolicited proposals. The travel company said it launched the agency review in…
  • Facebook Just Updated Its Logo Ever So Slightly. Can You Tell the Difference?

    1 Jul 2015 | 10:05 am
    Facebook has basically used the same logo since 2005—its name in white, in Klavika font, on a blue background. But this week, the company, which is now allegedly worth more than Walmart, decided to change its logo font, opting for a custom font designed in-house, according to Mashable.  Click the play button in this tweet to see the old and new logos overlaid on each other: New Logo for Facebook done In-house with Eric Olson. http://t.co/7s36a5ulR8 pic.twitter.com/ykoOOwd8co — Sven Grothe (@svengrothe) July 1, 2015 The new typeface is an attempt to "modernize" the…
  • Nike Makes One of the Fastest Ads Ever to Sell the Zoom Air Sneaker

    1 Jul 2015 | 9:17 am
    A super-fast sneaker deserves a super-fast commercial, and Nike delivers one here for its Air Zoom Elite 8 running shoe. Blink and you'll miss it. The 60-second "Find Your Fast" spot—created by agency Must Be Something and directed by Chappelle Show c-creator Neal Brennan, who also did this fun campaign for Jordan Brand—features 13 all-star athletes getting their speed on. The larger "Find Your Fast" campaign challenges runners everywhere to log their fastest-ever mile by Aug. 30 through the Nike+ community. If the spot itself is fast, there's a…
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    Brains on Fire

  • The truth is amazing stuff.

    Robbin Phillips
    1 Jul 2015 | 7:14 am
    The other day I walked into one of our phone rooms. We call it the red room even though we just painted it a really lovely shade of white. Cathy and Cordell were calling our LA office for an internal client preview meeting. I love these previews so I wanted to sit in. Well. The room smelled different. Not bad, just different. Kind of like pine trees. I looked at Cordell and said, “What’s that smell?” Cathy said with a knowing smile, “Oh that’s just Geno’s essential oils, it helps him focus.” We all had a moment with that set of words. And that tiny exchange reminded me of why I…
  • Happy Social Media Day

    Amy Taylor
    30 Jun 2015 | 9:08 am
    It’s no secret that I love social media. I love that it helps me stay connected to the people I love. I love that I get paid to help brands and organizations connect with kindred spirits by way of social. I love that it brings me no less than 45 dog-related tidbits of awesomeness per day. But what I love most about social media is that it has given me a greater appreciation for the REAL things in my life and the value of disconnecting in order to reconnect with the present moment. Social media is great, but it’s no substitute for real life, real dinner parties, real…
  • Friday Fotos | Filming Edition

    Kylee
    26 Jun 2015 | 11:45 am
    Emily Everhart is our gentle nudger at Brains On Fire (also known to some as an account executive). If she were stranded on an island and could pick one BOF employee to be stuck with, she’d pick Megan Byrd. In her own words, “If there was ever a person to convince cannibals not to eat us, it’s her.” Who said anything about cannibals, Emily? This week we’re filming around downtown Greenville for Visit Greenville SC! If you see our half-man half-camera robot Lee on the move, make sure to say hey (and don’t feed it)! This young doughnut connoisseur is Rebekah…
  • NOW HIRING: Video Intern

    Amy Taylor
    25 Jun 2015 | 1:45 pm
    Calling all videophiles! Brains on Fire is looking for a camera-wielding, video-making, documentary-shooting intern to help us tell our story. This project will be a documentary-style work that captures the spirit of what we do, who we are, who we work with with and our mission to connect people and positively impact the world through marketing. (There will be lots of room for creativity, so come prepared to show us what you’ve got!) Our video intern will also be responsible for documenting the ins-and-outs of our company culture, as well as blog-sized behind-the-scenes videos of life…
  • Less Show. More Soul.

    Robbin Phillips
    24 Jun 2015 | 6:17 am
    I love this photo of Benjamin Hart from Brains on Fire LA (tall guy on the left)  spending a day serving alongside our clients at SusieCakes.  The other day I was doing some research and stumbled on this piece of wisdom from Jonathan Fields:  Show is soul’s cover-up. So much bravado. So much posturing. Positioning. All to distract from the simple fact that you really don’t quite know who you are. Or what you’re doing. And the last thing you want is for others to know, too. So, you put on a show. And it brings in an audience. But an audience is not a community. Nor a business. Nor a…
 
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    Movéo

  • Is your content optimized for cross-channel delivery?

    Movéo Team
    1 Jul 2015 | 1:30 am
    For both B2B and healthcare marketers, lead generation must be a multi-channel effort. Smart cross-channel marketing campaigns play to the strengths of each platform and then bring various tactics together to deliver one unified, cohesive message. Do you want to get smarter about cross-channel optimization? Consider how these two popular marketing tools can be amplified and optimized across marketing channels. Whitepapers Whitepapers about your company’s area of expertise are a great way to build thought leadership and capture leads. But if you’re simply putting a whitepaper up on your…
  • Three marketing campaigns that made a demonstrable benefit to sales

    Movéo Team
    29 Jun 2015 | 9:18 am
    Marketing can accomplish many things, from increasing brand recognition,to conveying company’s values. But in the end, marketing is measured chiefly by its impact on sales. It can be difficult to prove marketing ROI, but some companies are ahead of the curve. Take a look at these superstar campaigns that draw a direct line connection between marketing and sales. 1) Xerox: Get Optimistic In 2013, Xerox decided to take their B2B marketing in a new direction with a focus on how their clients had solved major business problems with Xerox. Through a partnership with Forbes, Xerox developed the…
  • What happens when sales and marketing are misaligned?

    Movéo Team
    26 Jun 2015 | 7:01 am
    According to a study by Corporate Visions, only one in 10 companies consider their sales training and demand generation functions to be perfectly aligned. This is a startling problem, and it’s more than just revenue that gets lost. Lead conversion suffers 61% of B2B marketers send all leads directly to sales. However, at the average company, only 27% of those leads will be qualified. When the two departments aren’t communicating clearly, marketers misalign their actions with what sales needs to close the deal. As a result, leads get handed off too early, and the sales department wastes…
  • The Four Best Practices for Sales and Marketing Alignment

    Movéo Team
    24 Jun 2015 | 10:26 am
    When marketing and sales align, revenue grows and the pipeline moves more smoothly. Just ask the sales team at Kapost: when they get a request from a lead for more information, they send it down the line to the marketing team, who looks through their resources to see if they have any literature that addresses the lead’s needs. If they do, they send it along, and if they don’t, they create something new. The salesperson is able to quickly meet their lead’s needs and the sales cycle keeps moving. Are you looking to see this kind of communication between your sales and marketing teams?
  • Why You Should Combine Your Marketing and Sales Reports (and How to Do It)

    Movéo Team
    22 Jun 2015 | 8:00 am
    All month, we’ve been discussing the importance of prioritizing communication between sales and marketing. The two departments can also collaborate on the development of reports for management, and they should. Marketing and sales share a common goal Ultimately, both marketing and sales are working to convert leads to clients and sales. You work to create a streamlined experience for your stakeholders, so why not work to streamline the way you document your performance as well? When you combine your marketing and sales reports, they should tell one story. It’s the story of guiding your…
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    Latest Thinking

  • Want to Influence Public Policy? Engage on LinkedIn

    szoldak
    29 Jun 2015 | 12:14 pm
    Since its inception, most professionals have utilized LinkedIn as platform for career development, networking, finding that next job, or filling an open position. New data from the National Journal’s Washington In the Information Age Report (WIA Report) reveals that it may be developing a significant new function.   For the first time in the report’s five-year history, LinkedIn outpaced Facebook as the most adopted social platform among Washington D.C. insiders. Granted, this is the same group that called Twitter “pointless babble” and a “passing fad” in the 2009 WIA Report. But…
  • Have They Lost all Sense of Shame?

    ldavis
    25 Jun 2015 | 9:39 am
    In this article published on TheHill.com, I examine the House Select Committee on Benghazi's recent closed door deposition with Sidney Blumenthal.    Read the full article here.
  • Hulu Advertising Options Are Increasing Market Share

    eflior
    23 Jun 2015 | 9:29 am
    In recent weeks, online TV streaming service Hulu has been snatching up shows and giving Netflix a run for its money. It’s an interesting development that could have significant implications for advertisers and the future of TV on the Internet writ large.   It’s not just the price that Hulu is willing to pay for shows that has traditional broadcasters giving the service a serious look. Unlike Netflix, Hulu has engaging advertising opportunities that are the more attractive to clients as more people move from standard cable subscriptions to online viewing alternatives.   And similar to…
  • Yucca Mountain: Harry Reid’s Retirement Demands Shift in Opposition Strategy

    mirion
    18 Jun 2015 | 10:17 am
    Since Senate Minority Leader Harry Reid (D-NV) announced his retirement earlier this year, the issue of a proposed national storage site for nuclear waste and spent nuclear fuel (SNF) at Yucca Mountain, Nevada is back in the news. Senator Reid’s staunch opposition to the project has long been recognized as the biggest hurdle standing in its way. With Reid’s exit and the loss of a key cog in opposition public affairs strategy, there is talk that the project may finally get back on track after nearly 30 years of debate.   And it’s not just Reid’s departure that has Yucca Mountain’s…
  • Hillary Clinton: Then and now

    ldavis
    18 Jun 2015 | 9:23 am
    In this article published on TheHill.com, I explore what was true of Hillary Clinton back in September of 1969 and what remains true of her now.    Read the full article here.
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    brandchannel:

  • Brand News: Whole Foods, Comcast, Amazon and More

    Shirley Brady
    1 Jul 2015 | 10:58 pm
    The latest branding and marketing news, campaigns and other happenings: New York’s iconic 30 Rockefeller Plaza is renamed the Comcast Building and adds the NBC peacock logo to Manhattan’s skyline. RadioShack brand sale closes for $26.2 million. Amazon gives up on luxury fashion brands. Donald Trump suffers hotel data breach and possible New York contract termination following inflammatory remarks about Mexicans. GE appliance unit sale to Electrolux faces US government opposition. Whole Foods Market admits to sometimes overcharging—but not intentionally—and vows to fix. IN…
  • Artisanal Branding: Blue Bottle and Intelligentsia Pour Over Their Futures

    Abe Sauer
    1 Jul 2015 | 1:45 pm
    Cutting back on business offerings in order to strengthen a core business may not make a lot of sense initially. But that’s exactly what coffee brand Blue Bottle did recently, amputating its wholesale division. Just a couple weeks after raising $70 million in venture capital funding to expand its artisanal coffee brand, Blue Bottle Coffee abruptly announced it would close its wildly popular wholesale division. And good reason for the coffee brand’s decision can be found in one of its competitors’ recent expansion deals with Target. Blue Bottle boasts exactly the kind of…
  • Mark Zuckerberg Reveals Vision for the Future in Facebook Townhall Q&A

    Shirley Brady
    1 Jul 2015 | 1:10 pm
    In addition to revealing a “friendly and approachable” logo update on Tuesday, Facebook CEO Mark Zuckerberg opened up in a Q&A about his vision for the brand and the for social media in general, including the possibility of mind-to-mind thought-sharing. “One day, I believe we’ll be able to send full rich thoughts to each other directly using technology. You’ll just be able to think of something and your friends will immediately be able to experience it too if you’d like. This would be the ultimate communication technology,” he responded to one…
  • Macy’s Latest to Dump Trump but The Donald is Still Rising Politically

    Mark J. Miller
    1 Jul 2015 | 10:37 am
    When it comes to personal branding, kids, don’t take a page from US presidential candidate Donald Trump. The billionaire clearly hasn’t gotten the memo that the Latino vote is a much-needed one these days in order to get into the White House. He pretty much cut himself off from that major voting bloc by sharing his view that Mexican immigrants are “rapists” and drug smugglers. This led to NBC pulling out of broadcasting the Miss Universe and Miss USA pageants, which it co-owns with Trump, and noting that he is no longer and won’t ever be the host of The Apprentice. Univision…
  • How Nike Became a Global Powerhouse Under Phil Knight’s Watch

    Mark J. Miller
    1 Jul 2015 | 9:16 am
    Phil Knight had no idea what he was getting into when he started selling Japanese sneakers out of the back of his car at local track meets way back in 1962. Little did he know that he had just created, along with the help of Bill Bowerman and some (then) wacky-looking waffle-soled running shoes, what would become one of the world’s most powerful and recognizable brands, one that has seen its share price soar 2,300% in the past two decades. “I hope nobody ever starts thinking this company is some kind of institution,” Knight once told Inc. “We’re still just a bunch…
 
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    Logo Design Blog

  • Get iOS app development for your business

    Ben Johnson
    1 Jul 2015 | 12:18 am
    In this economic environment many businesses want to gain maximum benefit from alternative platforms like digital and mobile platforms. Mobile usage has proven lucrative for many businesses from past few years because it is not just cost-effective but it is also far-reaching. Whether you have set-up your business recently or you are searching for an  [ Read More ]
  • Save your brand from cheap web design offers

    Ben Johnson
    21 May 2015 | 1:11 am
    This is about your corporate website, your brand presence in the online market exposure. As a business entrepreneur or marketer, you must know how many benefits your website brings in for your business. That is why it is best if you save your website now from any cheap web design offer that comes your way.  [ Read More ]
  • 7 most popular Ecommerce Websites in the world

    Ben Johnson
    10 Apr 2015 | 1:01 am
    People from around the world are increasingly shopping online, which is why more and more companies are creating their own ecommerce website.Let’s have a look the world’s most popular online stores. 1.       Amazon Amazon was founded in 1994 by Jeff Bezos. Originally, amazon started out as an online book store but soon it began selling  [ Read More ]
  • The secret behind building a successful brand

    Ben Johnson
    14 Jan 2015 | 2:13 am
    It doesn’t matter if you are a big or small company. Your digital presence matters, it builds your brand.  Your viewers can easily get lost in a plethora of other brands or companies offering the same services or products as you. So the secret behind getting eminent success is to have proper digital branding, which  [ Read More ]
  • How to go about the logo maker for your business

    Ben Johnson
    20 Nov 2014 | 1:58 am
    When you need a logo and a brand identity for your business, then there a few options you might want to consider how you will go for a logo maker for your business logo. Your brand identity earns recognition in the competitive market and gains positivity for the business. Many organizations strive to have such  [ Read More ]
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    yinkaolaito.com - the branding gavel, brand communication expert, nigeria brand consultant, social media expert

  • 6 factors that make online posts go viral

    yinkaolaito
    22 Jun 2015 | 6:56 am
    We all love to post stuff online and gain traction. Nobody wants to be a failure. We all cherish being appreciated,  followed  and ‘liked’ online. For those who work hard on their content , they know this is a hard task. We all know people claim content is king, but in most cases content may […]
  • The Perils of Bad Branding

    yinkaolaito
    15 Jun 2015 | 3:39 am
    Branding exercises can often fall completely flat on their faces, especially if a distinct lack of imagination is utilised by marketing executives. This was perfectly shown during the rebranding of the Las Vegas Hilton, when its name was changed simply to the LVH Hotel. Uninspiring, boring and more akin to a title used by a […]
  • Nigeria Bloggers and Online Writers’ Forum: Free membership opens

    yinkaolaito
    8 Jun 2015 | 2:20 am
    Online writing, blogging, citizen journalism has become global game changer in the way we communicate today. The advent of digital tools brought a lot of disruptions to the way organizations and individuals communicate.  No serious brand can neglect or refuse to pay attention to what is going on online. Those who do that in the […]
  • How to re-invent Journalism in Nigeria

    yinkaolaito
    27 May 2015 | 2:54 am
    Journalism as a profession is best practised when there is a passion. A great journalist is a lover of words. Even when one is not a Shakespeare from scratch, there must be a great  urge to be the best. Hence great journalists read, relate, learn and relearn those things they knows. A great media profesional […]
  • Strategic Advocacy, how to tap into employees’ potential

    yinkaolaito
    6 May 2015 | 3:10 am
    We live in the age of social good, social capital and conversation. Where people exist conversation is the oil of mutual understanding, respect. Absence of communication can destroy great idea and corporation.  It is clear to all that those who tried hard to sell at every opportunity instead of first building solid relationship and trust […]
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    Executive Resume Branding

  • Think Like an Executive Resume Branding Pro – Build Your Personal Brand

    Meg Guiseppi
    18 Jun 2015 | 3:35 am
    Think Like an Executive Resume Branding Pro – Build Your Personal Brand is a post from: Executive Resume Branding Part 3 – Differentiate Your Unique Value Proposition and Build Personal Brand Content To help you prepare to write an executive resume that will help you compete in today’s job market — or help you collaborate with a professional resume writer — I’ve written this 5-part series, from my insider’s perspective. Today I’m focusing on the steps you’ll take to define and communicate your personal brand, or unique promise of value to your target employers. Catch…
  • Think Like an Executive Resume Branding Pro – What Is Personal Branding … Really?

    Meg Guiseppi
    4 Jun 2015 | 4:44 am
    Think Like an Executive Resume Branding Pro – What Is Personal Branding … Really? is a post from: Executive Resume Branding Part 2 – What Personal Branding Is and Is NOT My mission in this 5-part series is to help you get inside the head of a personal branding strategist and professional executive resume writer. In Part 1, you learned about the first critical steps in writing your executive resume – targeting and researching for the “hidden job market”. Today, I’ll discuss the next step – understanding personal branding. Here’s how I’ll wrap up the series: Part 3 –…
  • 5 Toxic Beliefs That Can Derail Your Executive Job Search

    Meg Guiseppi
    20 May 2015 | 3:42 am
    5 Toxic Beliefs That Can Derail Your Executive Job Search is a post from: Executive Resume Branding   Landing a great-fit executive job today – that is, one that mutually benefits both you, the job seeker, and the employer – does not work the way it did even a few years ago. With more qualified candidates often competing for fewer jobs, and the impact of the digital age, job search requires focus, hard work, and new strategies. Because many of them haven’t been in the job market since everything changed, the c-suite job seekers I encounter either expect all the old ways to…
  • What’s Your Executive Career Brand Story?

    Meg Guiseppi
    5 May 2015 | 4:01 am
    What’s Your Executive Career Brand Story? is a post from: Executive Resume Branding   Capturing the attention of people assessing you through your resume, LinkedIn profile, and biography – typically rather dry, business-oriented content – can be a challenge. Sure, you need to include all the right keywords representing your skill sets and areas of expertise . . . but that’s just to keep pace with your competitors. How will you catapult your value and good-fit qualities above the crowd, in these often anemic personal marketing materials? Use the Time-Honored Tradition of…
  • Toxic Executive Job Search Beliefs: Networking is not for me

    Meg Guiseppi
    23 Apr 2015 | 3:22 am
    Toxic Executive Job Search Beliefs: Networking is not for me is a post from: Executive Resume Branding   Your executive job search seems to be going nowhere. You probably should be networking more, but it’s a challenge for you. Is this what you’re thinking? “I’m terrible at networking. I hate asking people for favors. I’ll skip that part.” Too many of the executive job seekers I speak with have neglected their network for years, while they were securely employed. They didn’t think they needed these people. Then, they’re suddenly thrown into a job search and have…
 
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    SimpliFlying

  • [Presentation] 5 Ways HR Can Lead Airline Brands into the Age of the Connected Traveller

    Shubhodeep Pal
    29 Jun 2015 | 4:31 am
    Last week, I had the pleasure of presenting at the APDC (Airline Personnel Directors’ Council) Annual Conference in Singapore. In a closed-room setting with some of the most senior “People Managers” in the industry, I delved into why — in the Age of the Connected Traveller — HR should no longer be looked at as a cost-centre. Instead, drawing upon industry observations and insights, I argued that HR can significantly affect innovation and productivity at airlines. The five key points I made were: New digital tools and a connected world offer the opportunity for…
  • Airline Disruption Management in the Age of Hackers and Connected Travellers

    Marco Serusi
    25 Jun 2015 | 6:17 am
    Last weekend, three separate airline disruption stories hit the news, all in the space of 48 hours. On Saturday 20th June, the computer systems of LOT Polish Airlines were hacked, causing flight delays, cancellations and the grounding of 1400 passengers. On the same day, a United Airlines flight was diverted to Ireland due to an unruly passenger on board. From the opposite side of the world, news came of a 22-hour delay to a Scoot flight that saw stranded passengers in Singapore Changi Airport. News of the LOT system hack was a first, but the results of all these disruptions were the same:…
  • An Inside Look at the Cebu Pacific Brand Refresh

    Vishal Mehra
    24 Jun 2015 | 1:37 am
    June 2015 has understandably been a busy month for Cebu Pacific. The airline introduced an extensive brand refresh across all touch points, including aircraft livery on the first day of the month. The new design features hues from Philippines’ natural beauty, the colours of the land, sea, sky and sun. If that wasn’t enough, Cebu Pacific ordered 16 ATR72-600s at the Paris Air Show last week, valued at $673 million on list prices. It will also be the launch customer for the new high density “Armonia” cabin. We sat down with Candice Iyog, Vice President of Marketing and…
  • What Airlines Need to Know About Facebook’s Vision for Social Customer Service

    Shubhodeep Pal
    16 Jun 2015 | 2:12 pm
    Editor’s Note: This is the second of a two-part series on the future of Social Customer Service for airlines, and how Facebook is leading the way. Part 1 explored the reasons why Twitter has been a disappointment and has failed to capitalise on its head-start in Customer Service on social media.  Let’s begin with some numbers. Facebook Messenger currently has over 700 million active users. Of these, over 100 million were added between March and June 2015. For context, that’s one-third of the entire user base Twitter has built till now. In three months. Let that sink in for a…
  • RIP Twitter. Facebook is the Future of Social Customer Service.

    Shubhodeep Pal
    15 Jun 2015 | 12:43 pm
    Editor’s Note: This is a two-part series on the future of Social Customer Service for airlines. Part 2 explores the innovative ways in which Facebook — and Facebook Messenger — will change the future of customer service.  It’s time to upend some common assumptions. We’ve known for a while that airlines are one of the Top 3 most socially responsive “industries” on social media. That certainly is still true. A bigger myth that has been perpetuated over the last few years, is that Twitter is most suited to this goal. The Trouble with Twitter Those…
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    Unbound Edition

  • Only 32% Of Consumers Purchase From ETailers Twice In A Year

    Davis Brand Capital
    1 Jul 2015 | 7:45 am
    Within the first year, new e-Commerce customers spend approximately $154 with retailers. Most (69%) of this amount is spent within the first 30 days, according to research from RJMetrics. However, only 32% of consumers place a second order with retailers within that year. Marketers need to respond by increasing focus on retaining customers and maximizing customer lifetime value (CLV). CLV is the sum of all purchases a customer makes in a given time period, with the report calling it “the most important metric for understanding your business.” In fact, the fastest-growing e-Commerce…
  • Survey Finds More Slippage In National Brand Loyalty

    Davis Brand Capital
    1 Jul 2015 | 7:41 am
    A study of more than 354 brands across 34 product categories has some disturbing news for the nation’s big food, beverage and household brands: Roughly 73% of consumer packaged goods (CPG) categories show an overall decline in their brands’ “must-have” status — meaning that shoppers would purchase whether on sale or not. That doesn’t necessarily mean smooth sailing for the other guys. The Deloitte annual “American Pantry” study also showed a drop in store brands’ appeal, improved consumer perceptions of the economy, and shoppers’ willingness to pay a…
  • 7 Customer Loyalty Programs That Actually Add Value

    Davis Brand Capital
    1 Jul 2015 | 7:39 am
    Did you know it costs a business about 5-10X more to acquire a new customer than it does to sell to an existing one? Not only that, but on average, current customers spend 67% more than new customers. In light of statistics like these, businesses must think about what they are doing to keep their customers coming back to their business. And if you’re like 65% of marketers, your company has implemented a loyalty program. But is your loyalty program working? According to the 2015 Colloquy Customer Loyalty Census, American households hold memberships in an average of 29 loyalty programs,…
  • After a Record 8 Lions in Cannes, Ad Council Brings ‘Love Has No Labels’ to NYC Pride

    Davis Brand Capital
    1 Jul 2015 | 7:07 am
    The Ad Council’s “Love Has No Labels” campaign didn’t just set records for the nonprofit PSA maker. With 110 million online views, the launch video is the second most watched social and community activism ad of all time, behind “Kony 2012.” And across earned and social media, the campaign garnered more than 1 billion impressions in its first two months, the Ad Council says. There was plenty of love for the R/GA-produced work at last week’s Cannes Lions festival, too. It won eight Lions—a record for an Ad Council campaign—picking up a gold and two…
  • Slack, Netflix, Pinterest Crash and You Can’t Blame the Leap Second

    Davis Brand Capital
    1 Jul 2015 | 7:04 am
    Amazon Web Services (AWS), which provides the backbone of Netflix, Slack, Pinterest and thousands of other websites and services, appeared to suffer a widespread outage Tuesday. The disruption lasted more than 40 minutes, according to Amazon. Slack, Asana, Netflix, Pinterest, and many other apps and websites that rely on AWS were suddenly unresponsive Tuesday evening. Newly-launched Beats 1 radio was also reportedly down more than 40 minutes. The status dashboard for AWS, which reports service disruptions, was among the sites that were unavailable during the disruption. Amazon later…
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    WordPress.com News

  • Reinvented Video for WordPress

    Guillermo Rauch
    1 Jul 2015 | 3:52 pm
    Today, we’re announcing a complete overhaul of VideoPress, the service that has powered more than 3,000,000,000 video plays on WordPress.com and Jetpack-connected self-hosted WordPress sites around the world. We’ve made the next-generation VideoPress dynamic, responsive, and lightning fast to support the ever-evolving needs of content creators everywhere. Take a peek at what’s under the hood! Embed anywhere, play anywhere Out of the box, the new VideoPress is lightweight and responsive for beautiful playback on any screen, from smartphones to desktops. VideoPress works on all modern…
  • #LoveWins! LGBTQ Bloggers Make Their Voices Heard

    Hugo Baeta
    30 Jun 2015 | 10:30 am
    You might have noticed the rainbow banner across the top of WordPress.com over the weekend — our way of marking Pride month, celebrated by cities across the globe in June, as well as the US Supreme Court’s ruling legalizing same-sex marriage across all states. (The United States now joins 20 other countries, including my own, Portugal, in fully recognizing same-sex marriage nationwide.) Today is a big step in our march toward equality. Gay and lesbian couples now have the right to marry, just like anyone else. #LoveWins — President Obama (@POTUS) June 26, 2015 Here at…
  • July in Blogging U.: Blogging 101 and 201

    Michelle W.
    29 Jun 2015 | 10:40 am
    Note: Blogging 101 and Blogging 201 cover the same content each time they are offered. Have you just started blogging (welcome!), or are you looking to breathe new life into a blogging habit that’s fallen by the wayside? Blogging U. is a great way to get on track, with bite-size assignments, a supportive community, and staff to support you. We’re offering two courses in July — learn more: Blogging 101: Zero to Hero — July 6 – 24 Blogging 101 is three weeks of bite-size blogging assignments that take you from “Blog?” to “Blog!” Every weekday, you’ll get…
  • Celebrating 10 Years of WordPress.com & Automattic

    Mark Armstrong
    26 Jun 2015 | 5:29 am
    This year marks the 10th birthday of WordPress.com and our parent company, Automattic. We are proud to have served this community of millions: from writers, photographers, artists, and small and large publishers, to business owners and entrepreneurs. A quick bit of history: WordPress itself started as an open source project in 2003. WordPress co-founder Matt Mullenweg then built our company, and the free, hosted version — WordPress.com, what you see now — opened for business in the summer of 2005. Ten years, 2.5 billion posts, and 3 billion comments later, Automattic is stronger…
  • Early Theme Adopters: Gazette

    Ben Huberman
    24 Jun 2015 | 9:00 am
    Gazette is a theme that balances rich functionality with a pleasant, non-obtrusive look. Depending on your site’s needs, you can tweak it to look as stark and clean, or as warm and vibrant as you wish. Business owners, visual artists, and bloggers of all stripes can find something (or many things) to love about Gazette. The theme is particularly suited for those with image-heavy content: with striking Featured Images, several custom Post Formats, and an optional featured content area on the homepage, it displays your posts with extra visual oomph. Not sure if it’s the theme for…
 
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    Exigomarketing

  • Craft beers campai to cool Japan’s thirst!

    Rupert
    21 Jun 2015 | 7:17 pm
    Japan’s beer market has never been groggier. In 2003 sales were over 500 million cases but this year will slip to around 420 million. Kirin has been the biggest loser, in the 1980s its share was 60% but today is around 35%. Whilst some of the slumber can be attributed to demographics, there is also an argument that the distribution and retail stranglehold of the 4 big domestic breweries has inhibited innovation, both from other domestic companies and international brands. According to the Teikoku Databank, there are actually over 150 Japanese domestic, regional, craft breweries. Admittedly…
  • Health and Beauty Foods in Japan

    Rupert
    15 Jun 2015 | 12:55 am
    I’ve just uploaded a new slideshare presentation about health & beauty foods in Japan. This is a large market (USD24b) with significant growth prospects domestically and internationally. Enjoy! An introduction to marketing health & beauty foods in Japan from Export and Expand: A practical guide to International growth
  • Reaching new markets with innovative rice technology

    Rupert
    5 Jun 2015 | 12:04 am
    Rice plays an important dietary and cultural role in Asia, where 90% of global consumption occurs. However changing lifestyles and habits have seen per capita consumption decline in some of the larger and richer countries. In mainland China per capita consumption now averages 83kg down nearly 10kg in the space of a decade, in Hong Kong per capita consumption is half of the mainland. In Japan it is just over 60kg and has been continuously dropping for many years.   Rice is a key item in the current TPP negotiations and further import liberalisation seems inevitable. Japan’s reformist…
  • Kirin’s Nespresso Inspired Innovation

    Rupert
    30 May 2015 | 12:37 am
    Japan’s Kirin is to launch a craft beer service which allows the consumer to make their own fresh brew, at home, using a special server. Think beer on demand, Nespresso style. The service which is to be branded “Kirin Brewery Owners Club” will launch late in July and initially be available in Tokyo only, like Nespresso, orders will be taken online. Kirin plans to roll out the service nationwide in 2016; initially they have capacity to supply just 1000 households. The service will cost around JPY8000 per month. 
  • Mondelez goes Corporate in Japan

    Rupert
    22 May 2015 | 1:54 am
    Mondelez is a large snack food business and in Japan has sales in excess of USD250m. To date it has focused on promoting product brands like Clorets and Halls, there has been little focus on the Mondelez name. Perhaps this is changing? Last week at a major railway station, the company had taken out advertising signboards on a whole range of dynamic billboards. The Mondelez name featured prominently. At a nearby CVS, they also had the same advertising at the cash register. Corporate advertising has historically been more important in Japan than many other markets. Consumers like to know who is…
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    Karen Kang's BrandingPays

  • Why Teach Personal Branding in College?

    Karen Kang
    10 Jun 2015 | 7:25 am
    A tall, good-looking MBA student in a button-front shirt and jeans wandered into the lecture hall early at a West Coast university where I was to give a leadership branding seminar.  I struck up a conversation with him, asking about his background and what he planned to do with his MBA after graduation.  He had a confident manner, having worked in automotive sales, but he didn’t know how to make a compelling case for himself. Cut to Boston University’s Questrom School of Business.The undergraduate business students are wowing their professors with their crisp “elevator…
  • Beyond Stephen Hawking and the #ALSIceBucketChallenge: My Journey with Jon

    Karen Kang
    13 Nov 2014 | 8:06 am
    I saw the first Ice Bucket Challenge on Facebook only days after my husband, Jon Ferraiolo, was diagnosed with ALS, or Lou Gehrig’s Disease. ALS is a the fatal motor neuron disease that eventually robs its victims of the ability to talk and move. I followed a friend’s link to the ALS Therapy Development Institute website and immediately donated with the hope that researchers would find a cure for Jon and thousands of others with ALS (amyotrophic lateral sclerosis). The Year of ALS Because of the viral videos, it was suddenly cool to be talking about ALS. Celebrities from Bono to Bill…
  • Reinvention: A Personal Branding Journey

    Karen Kang
    25 Jun 2014 | 8:00 am
      When I meet new people, I love hearing their stories—how they got to where they are today and what makes them tick.  Human interest is just that—interesting.  Those human touches are what stick in one’s mind. I remember one personal branding client who was a football captain for a Division I university, an achievement that signaled he was a leader, goal-oriented and performance-driven.  The fact that he had to fight to get his starting position back after knee surgery told me he had grit and character.  Another story that I recall is a Latina who grew up in an East Texas…
  • How to Reinvent Your Personal Brand After Failure

    Karen Kang
    12 Mar 2014 | 9:00 am
    In the dark days following a failure–whether it is business, career or school—it seems as if the sun will never shine on you again. You feel like the world has forever marked you as a loser and you are doomed to fail. All of us have faced failure at some point in our lives. Failure by itself is not the end of the road. It is how we deal with it that determines whether our lives move forward or get stuck in a downward spiral. I have a story of hope and redemption to share with you. This is a BrandingPays success story. If our hero (whom you will soon meet) can make it, so can you. Meet…
  • New Rules for Personal Branding in a Social World: Video Series From My Stanford Talk Part 4

    Karen Kang
    12 Feb 2014 | 9:00 am
    What is your ecosystem and how do you create relationships with those who influence perceptions about your brand? Once you have your brand positioning and messaging strategy, how do you communicate it? Find out in our fourth installment of videos from my Stanford Graduate School of Business talk on personal branding. Each video provides a short, but important lesson in how to brand yourself. See last week’s blog entitled “New Rules for Personal Branding in a Social World: Part 3” for videos on how to develop a brand strategy and brand attributes for a leadership image. Today’s video…
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    Storytelling Brands

  • Feeling The Story

    Mark
    19 Jun 2015 | 5:13 am
    Sometimes its difficult for people to understand the ubiquitous nature of stories. Why do we like them so much and why are there so may similar stories across the world? When you look at the development of language it is very cultural and distinct in different regions of the world. Language is a learnt experience. … Continue reading Feeling The Story
  • Dog’s Life A Story of Meaningful Change Living with COPD

    Mark
    9 May 2015 | 1:20 am
    I’m proud to have created this short animation with Make Believe UK. Its now being used by the COPD Foundation to explain what living with COPD is like to people and those around them. It’s the story of a dog called Harry and his owner who has COPD. It conveys the message that even small … Continue reading Dog’s Life A Story of Meaningful Change Living with COPD
  • Stories Inside Healthcare

    Mark
    10 Mar 2015 | 5:02 am
    Acute and chronic illnesses should be thought differently. Especially in chronic conditions Storytelling may aid the goals and path of therapy.
  • Myth

    Mark
    20 Jul 2014 | 10:20 am
    “Myth is the public dream and the dream is the private myth. J Campbell
  • History

    Mark
    15 Jun 2014 | 2:35 am
    Its funny History is hiSTORY. Some would say the future is a story we tell about tomorrow. History is a tale we  tell about yesterday. Reality only exists now, the rest is just a story. So we live all our lives in a perpetual story.
 
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    GIRVIN | Strategic Branding Blog

  • FOCUS | CLARITY | PERCEPTION

    Tim
    1 Jul 2015 | 9:00 am
    WATCHING, LISTENING, ATTUNEMENT In the intertwining of life, work and brand, there are keys to actualization and mobilization. In my experience, the notion of attention and focus are at the heart of how people either reach-out, or reach-in — it’s how the exchange works. In a conversation, one is listening, or failing to pay attention — eyes wander, posture dissolves, stance fails a commitment to engage. People lean-in if they’re listening, and they lean away of they’re not. Leaning and listening are aligned — they suggest the notion of engaging by committing in the posture and…
  • Wander and Wonder

    Tim
    24 Jun 2015 | 10:00 am
    Finding A Way Out, That Could Be a Way In This, above, is a sign from my office; it’s from the London Underground. And below, another example. What I liked about it — the image at the head of this missive, and put a photo in my journal, is the inverted rendering of the concept of “exit” — a Latin word exire “to leave, a leaving.” It’s also the letterspaced symmetry of the design, the font itself and the ambiguity that it represents for a person that is not from the UK, like “mind the gap” not commonly in our parlance of locality. Wander Wander out: It was only defined as a…
  • The Symbolism of The Chain

    Tim
    17 Jun 2015 | 9:00 am
    The Nature of Interlinking, Knotmaking, Braiding and the Entwinement of Storytelling. As a journeyer in brand, and the fire making of its fluency in community, I find myself in the study of the under-layments of how it works. As noted long back, it’s a storytelling string, and as many know — story and history are an intertwinement between the layering of memory and the journey of re-collection. When one thinks about their life, they go back and collect paths they have wandered, what rooms in their palace of memory have been opened, examined and explored, what has been stored — and, in…
  • Signs and Meaning

    Tim
    10 Jun 2015 | 9:00 am
    The Context of Message, Framing of Context and Visualization I look for signs that aren’t signs — in a conventional sense — they tell another deeper story, but sigils that signal a message that stand for the nature of a place. Cairns, ovoo, iwakura no mononoke, menhir, dolmen. Traveling in the Himalaya, the trekker will see piles of stones that reference prayers and mantra, carved on the skin of the stones — these stones are messages, way-findings — way-placements, but they don’t point to a village on the path, but a higher state of being. A sign and a symbol — something that…
  • The beauty, the letterform, the commitment: Memories of Hermann Zapf

    Tim
    6 Jun 2015 | 7:00 am
    Alphabet Odyssey | 1976 Earlier in my life, late 1970s, I’d reached to Hermann Zapf about a possible visit, with him and his wife, Gudrun Zapf von Hesse, in Darmstadt, Germany. I’d made the connection through the leadership of the Klingspor Museum, in Offenbach am Main, Dr. Hans Halbey, who was acting curator for the Klingspor type, book arts and design collections. I sent him my work, he critiqued it in his finely articulated micro-calligraphic notations and graciously met me in Darmstadt. Kind, generous, and strictly defined in his notion of appropriately proportioned and detailed…
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    Sparks

  • Fitbit and the future of healthcare

    Eric Brody
    25 Jun 2015 | 6:55 am
    Experts describe a future in which the chronically ill have their bodies minutely and continuously monitored by wearable devices. And, in fact, that’s not the future. That’s today. This article on Motley Fool – Could Fitbit’s Wearables Transform Healthcare – is written on the heels of Fitbit’s successful IPO. While this is due...
  • The 3 C’s of Health Care Today

    Eric Brody
    14 Jun 2015 | 6:10 pm
    Editor Bill Santamour’s column in May 2015 Hospitals & Health Networks magazine – The 3 C’s of Health Care Today – refers to collaboration, coordination and continuum — which he says sums up one big emerging health care theme. It’s the idea that much of healthcare today takes place beyond a...
  • Thinking about healthcare marketing as a service

    Eric Brody
    2 Jun 2015 | 2:41 pm
    Here’s a good article for healthcare marketers on MediaPost’s Marketing:health – The Art And Science of Effective Work. While it’s primarily speaking to pharmaceutical marketers, it rings just as true for health system and hospital marketers. The context of the article is the talk by Chuck Porter (chief strategist at MDC Partners) on...
  • 10 things healthcare leaders can learn from Kiehl’s

    Eric Brody
    19 May 2015 | 7:09 pm
    Working across the related categories of healthcare, personal care, wellness and lifestyle — we bring an informed and wider lens view of the world that helps our clients to see things they don’t currently see, believe in what’s possible and act in new ways. As hospitals and health care systems continue...
  • Consumers, mobile and the healthcare brand experience

    Eric Brody
    11 May 2015 | 6:50 am
    In an earlier post about mobile and the healthcare brand experience, we wondered whether at some point in the future, customers might have a mobile-only relationship with a hospital or healthcare system. Consider too that mobile isn’t just another channel, it’s digital, search and social, all wrapped into one. Here, in a recent...
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    Cotter Visual » Blog

  • 5 Questions To Help Clarify Visual Branding

    Cathy
    25 Jun 2015 | 11:14 am
    Your brand is the perception created in the minds of your customers. Visual branding helps you create and control this perception. And ultimately, you want to be the driver of your company’s brand. Although it is the most visible part of your brand system, your logo is not your visual brand. It is just a part of it, albeit, a large part. Your visual brand is the entire visual expression of your brand. It facilitates recognition through visual unity (shape, color, typography, imagery). The intended result is to build an emotional connection between your brand and your customer. Not all…
  • Good Visual Branding Makes Us Smile!

    Cathy
    2 Jun 2015 | 7:05 am
    IHOP has a new logo — their first redesign in over 20 years. IHOP’s Vice President of Marketing, Kirk Thompson, told BuzzFeed News that the old logo’s red banner “appeared as a person’s frown”. That kind of negative attitude, he said is just “not in concert with guests expectations.” Kudos to Kirk Thompson! He knows his brand marketing. Logos using a smile make a positive emotional connection and isn’t that what we all strive for? This is Design 101. See Happy Logos! Always avoid using an arc that represents a frown. It sends a subliminal negative message to your…
  • Why Your Brand Needs A Design Style Guide?

    Cathy
    21 May 2015 | 11:51 am
    Consistency in the design of your brand’s marketing materials creates a sense of logic for your audience. People like consistency because they know what to expect. It helps aid their comprehension of your material. If your branded marketing pieces are distracting and confusing to scan, your audience won’t get your message. Inconsistency forces them to stop and process what the difference means, why it’s different, and if there is any reason to continue. Ease of interaction yields better experiences and, thus, the need for consistency. This is where the value of a style guide becomes…
  • 24 Ways Great Design Makes The World A Better Place

    Cathy
    21 Apr 2015 | 8:50 am
    It’s a pretty lofty statement but design has come into its own in recent years. Embraced by everyone whether they are aware of it or not, great design makes the world easier to understand. It affects us all in more ways than we imagine. And we rarely give it much thought. So here are my thoughts on how design makes the world a better place.  Signs and signals that help us navigate our world  Instructions that help us easily learn  Color that attracts our attention  Advertising that makes us aware of products that can help us  Promotions that help introduce us to valuable services and…
  • 4 Visual Brand Asset Mistakes You’ll Want To Avoid

    Cathy
    31 Mar 2015 | 12:26 pm
    Your visual brand reflects in everything you do. Your unique identifiers should trigger recognition and serve as an instant connection to you. Smart people understand that everything visual stands for something in the mind of your target audience. Follow these guides and avoid these common mistakes with your visual brand assets and you will be on your way to making that brand connection you want. Be brand appropriate Identify what visual assets appeal to your target audience. Test different visuals, and keep track of what your audience responds to so you can really zero in on effective…
 
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    Executive Career Brand

  • 10 Steps to Executive Job Search Success

    Meg Guiseppi
    29 Jun 2015 | 3:13 am
    Many of the c-suite and senior-level executives I work with haven’t faced a job search in 5, 10 or even 15 years or more. If they’ve changed jobs over that time, they were sought after by executive recruiters and managed to circumvent the job search process. They’ve been fortunate. As we all know, things can change in an instant. They can be let go without warning. Or they can suddenly find themselves living with the threat of a lay off. And there are those who truly have job security, at least for the time being, but are dissatisfied with their job or their company. They’re anxious…
  • Dare to Express Your True Personal Brand

    Meg Guiseppi
    22 Jun 2015 | 3:11 am
    “Why fit in when you were born to stand out?” — Dr. Seuss My c-suite and senior-level executive clients work hard with me through my personal branding and job search readiness process. They’re eager to open up and dig deep so that I can differentiate their unique ROI in their LinkedIn profiles, resumes, biographies, etc., and position them as a great fit for the employers they’re targeting. They see the value of the process, and are thrilled with the final results of all their hard work – personal marketing materials that get to the meat of who they truly are, and make them…
  • 5 Reasons Your LinkedIn Profile Isn’t Working

    Meg Guiseppi
    15 Jun 2015 | 4:34 am
    LinkedIn is an excellent tool for both passive and proactive executive job search. By that I mean, if you do nothing more than create a fully fleshed out profile with the right information, in the right places, you’re way ahead of the game. It will sit there working for you, without you lifting a finger, except to respond to InMails and requests to connect. But, when you’re in networking and job search mode, you need to make use of the LinkedIn “active” features that help you connect and stay top-of-mind with people, and demonstrate your thought leadership and subject matter…
  • Deadly LinkedIn Mistake: Generic, Short Summary Section

    Meg Guiseppi
    8 Jun 2015 | 4:45 am
      Before I first speak with prospective clients, I take a look at their LinkedIn profiles. I want to determine whether or not they’re using LinkedIn to full advantage, and to find out more about them than what’s in the executive resume they’ve sent me. And, I want to see what executive recruiters and hiring decision makers see when they search for this candidate on LinkedIn, and land on their profile. Will the content make this candidate attractive to them? Often I see just a drab paragraph or two in their Summary sections consisting of a string of keywords padded with just…
  • How To Brand Your Executive Job Interviews to Land the Gig

    Meg Guiseppi
    1 Jun 2015 | 5:25 am
      [This article was first published for my Personal Branding Expert gig on Job-Hunt.org, a leading online portal for careers and job search.] Research, strategic planning, preparation and rehearsal for interviewing are more important than ever in today’s job market. Many job seekers don’t take the time, or don’t know what they need to do, to outshine the competition. Part of job search preparation, and therefore interview preparation, includes working on personal branding. Knowing and communicating your personal brand and unique ROI (Return on Investment) for your target employers…
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    Marsdorian.com

  • 3 Major Storytelling Lessons from Game Of Thrones’ Devastating Season Finale

    MarsDorian
    16 Jun 2015 | 1:55 pm
    When I checked my Twitter feed a few days ago, I found it flooded with pissed-off tweets about the last episode of Game of Throne’s fifth season. Watchers wrote angry blog posts, took their rage to the social media platforms and announced their boycott. Seriously, the intense finale episode has proved that even in its fifth season, Game of Thrones knows how to ruffle feathers. If you think you’re know where this story is going, buckle up and crash into uncertainty. I want to share with you the 3 major story lessons from this greeeeat series. Trigger warning for the perpetually…
  • 3 Unusual Ways to Become a Better Storyteller

    MarsDorian
    3 Jun 2015 | 11:29 am
    Storytelling is one of the most useful skills in today’s world. You don’t have to be a drunk fuddy-duddy snoring in the recliner, starting with… “When I was your age, I already had two kids and used to….zzzzzzzz.” Nope. Whether you’re pitching yourself and your idea, marketing a service or writing a sci-fi book with war hipsters, storytelling is THE skill to sell. But how to learn it the best way? Countless books have been written, countless samey samey advice has been tossed out. Let me enrich your arsenal with my personal storytelling tips……
  • Learn From My 6 Stupid Self-Publishing Mistakes

    MarsDorian
    6 May 2015 | 12:10 pm
    Some indie authors write their debut book and it sells like starcakes. Their Amazon rank shoots up the stratosphere and makes lots of starbucks. The author’s eyes go bling bling, and I’m thinking: if they can do it, I can do it. And I can do it better. Maybe, maybe not. I’ve got two books out and a third in the launch pod. My sales are so low I can’t even pay my internet flatrate. You see my Amazon report and want to pity-throw food stamps at me. Thank tech I’m still doing my full-time illustration work. Still, writing is my passion, so I continue shipping new books and keep…
  • You May Hate These Bloggers, But They Create Raving Fans

    MarsDorian
    15 Apr 2015 | 1:17 pm
    Ever heard of the saying “Substance over style?” Yeah, me too, right before the ice age killed all the dinosaurs. Seriously, that term is so geocities it belongs to the web grave together with pure HTML websites and sprite images. Here’s where I’m coming from: A few years ago, when I was infected with the blogging virus, the pro talk was all about creating evergreen content. You may know the spiel: Write 2-3K long, information-infested how-to articles that could withstand the sands of time. It’s what the blogging masters said, and maybe that was true in that age. But…
  • Why You Should Ask For a Slap in The Face

    MarsDorian
    8 Apr 2015 | 11:30 am
    I’ve written this sci-fi space opera called Attack Planet. To get some early reviews, I’ve approached some reviewers on Goodreads who liked similar books. I found a couple of readers who were interested. The few that actually FINISHED my book gave me rock-solid 4-5 stars, which was awesome. And then one reviewer showed up, and it wasn’t. Let’s call him Jason. Jason slashed my book apart, using the lines of the famous movie “The good, the bad, and the ugly.” And boy, did he find lots of ugly. He discovered many writing mistakes, was confused by the weird tech slang in the…
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    The Online Community Guide

  • A Simple Principle

    Richard Millington
    1 Jul 2015 | 8:47 am
    You have to be taking the actions you want members to take. That means you.  If you want members to ask questions, reply to each other, welcome newcomers, share content, advocate, then at the very minimum you need to be taking those actions.  Even better you should have relationships with a few others who will also take the same actions. You might be surprised just how few people you need to engage in a behaviour for it to spread. But if you're not taking the action, neither will your closest colleagues/friends. If your closest colleagues/friends don't do it, neither…
  • Structuring Calls To Action Within A Community

    Richard Millington
    30 Jun 2015 | 8:05 am
    When registered members visit your community landing page, what do you ask them to do?  You can choose between four positive behaviours.  1) Ask a question to get help on a problem (ask) 2) Answer questions (help) 3) Share advice/expertise (publish) 4) Find/consume information (find) You want members to ask, help, publish, and find value.  This often matches the stage of the lifecycle too.  In the inception stage, asking for help is the key behaviour. In the establishment, getting responses from the right people is key. In the maturity stage, you need people to publish…
  • An Abundance Of People With Questions

    Richard Millington
    29 Jun 2015 | 7:42 am
    Most communities are matchmaking sites. You're trying to match someone with a problem to someone who knows the solution.  There's a critical mass about these things. You need the abundance of one side to attract the other. And that's the secret here. You should target and appeal to one side. One side will attract the other.  If we have a question about programming, we go to a community where developers gather. We tend to recruit developers and programmers from these communities too. The paid work opportunities attracts more developers and programmers. …
  • Referral Fee

    Richard Millington
    26 Jun 2015 | 4:20 pm
    An important question to ask anyone helping you build a community: "Do you get a referral fee if we buy from the vendor you recommend?" And if you want to be trusted, disclose the answer before you're asked the question. 
  • Reasoning With Members

    Richard Millington
    25 Jun 2015 | 12:21 pm
    We justify our actions to ourselves using a scale of moral reasoning. We broadly like to think we're taking any action for a greater good.  However, we're surprisingly open to being given a rationale for our actions.  If someone tells you you're taking an action because it supports the community, you're very likely to believe it.  If you're trying to get members to start or stop taking actions, the rationale you give them has a big impact upon their level of participation.  Here's a quick diagram: Too often we assume the worst from…
 
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    Personal Branding TV

  • Gretchen Rubin – Reach Personal Branding Interview Series (third interview)

    Regina
    24 Jun 2015 | 10:40 am
    How to Make and Break Our Habits — to be happier, healthier, and more productive Gretchen Rubin is the author of several books, including the blockbuster New York Times bestsellers, Better Than Before, The Happiness Project, and Happier at Home. Her books have sold more than two million copies worldwide, in more than thirty languages. We’re thrilled as this is her third Reach Interview! In this interview based on her new book How to Make and Break Our Habits — to be happier, healthier, and more productive, Gretchen explains how to master your habits and why it’s important…
  • Dorie Clark Interview – Reach Personal Branding Interview Series (second interview)

    Regina
    31 Mar 2015 | 2:30 am
    Stand Out: How to Become a Recognized Expert In Your Field   Click the microphone to download the audio replay >>>   HBR and Forbes contributor Dorie Clark joins us again to show you how to develop breakthrough ideas and build a following around them! Too many people believe that if they keep their heads down and work hard, they will be lauded as experts on the merits of their work. But that’s simply not true anymore. To advance your business or your cause, you have to inspire others to listen and take action. In this interview based on her new book Stand Out: How to Find…
  • Lani Peterson – Reach Personal Branding Interview Series

    Regina
    9 Mar 2015 | 2:49 pm
    __________________________________________________________________________________ THE INSIDE STORY: “What to Know Before You Tell”   Click the microphone to download the audio replay >>>   William Arruda interviews Lani Peterson on Thursday, March 19, 2015 at 12:00 noon Eastern-US-NYC We’re hearing a lot about storytelling these days. Companies are hiring storytelling experts to help them engage customers. Leaders are bolstering their storytelling skills to engage their teams. Career-minded professionals are seeking out the ideal formula for building and delivering a…
  • Personal Branding – How to Create Your Video Bio

    Regina
    25 Feb 2015 | 8:17 am
    William Arruda explains the concept of a 3D video: Video is a critical tool for personal branding. It helps you build emotional connections with people who are making decisions about you. It is critical for finding a job and for building your network.
  • Mike Michalowicz Interview – Reach Personal Branding Interview Series

    Regina
    28 Dec 2014 | 3:15 pm
    __________________________________________________________________________________ Adopting An Entrepreneur Mindset   William Arruda interviews Mike Michalowicz on Thursday, January 8, 2015 at 12:00 noon Eastern-US-NYC   Listen to the Interview—-> Click the microphone.   This interview is sponsored by: International Coach Federation Known for launching 3 multimillion-dollar companies, all before his 35th birthday, Mike Michalowicz, is our distinguished guest for the January 8, 2015 Reach Personal Branding Interview at 12 Noon Eastern-US-NYC. Mike will discuss his latest…
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    Beneath the Brand RSS News Feed

  • Turning An Athlete Into a Global Brand

    Cindy Wendland
    2 Jul 7741 | 6:35 am
    Summary: Athletes make some of their money from their sport. They make the rest of their money from endorsements. Petrina Kvitova is a tennis champ. She has won Wimbledon two times, yet she does not have the name recognition that other tennis players possess. Now she is working with a branding team who want to build her brand globally.
  • Target and CVS Will Be Joined in Branding

    Cindy Wendland
    2 Jul 5748 | 6:34 am
    Summary: Can you believe it? Target is selling their pharmacy and clinic business to CVS. Being involved in healthcare and pharmacy for many years, this comes as a shocking news story. Imagine what all the other chains are thinking and wishing: wish we could have gotten that contract! It has huge branding ripple issues for both Target and CVS.
  • Levo, Your New Personal Branding Tool

    Caroline Moore
    2 Jul 2613 | 6:34 am
    Summary: The world of branding is a complex one. From highly successful Fortune 500 companies to budding startups, every business utilizes the concepts branding has to offer. What is just as important — if not more — is personal branding.
  • Donald Trump for President?

    Cindy Wendland
    2 Jul 2560 | 6:34 am
    Summary: Donald Trump is running for President of the United States. He wants to be POTUS. He is running as a Republican who says the “The American Dream is Dead”, and he wants to make this country great and strong again. Is his personal brand strong enough to win the nomination?
  • Can You Rebrand Hard to Soft?

    Cindy Wendland
    2 Jul 2550 | 6:34 am
    Summary: You think you know what you like – those great Maine lobsters. People talk about how delicious the hard shell lobsters are. Then you find out, that really 70% of the Maine lobsters in the summer are softshell and you’ve been eating them all the time. Maine fishermen are working to rebrand softshell lobsters and make them a sought after item.
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    Deep Ad Thoughts

  • Top Advertising Books Everyone Should Read

    Darren Easton
    26 Jun 2015 | 9:48 am
    There are a slew of “new media” marketing books out there. Before you read how to market on Facebook, build a brand on twitter or >> The post Top Advertising Books Everyone Should Read... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Be Near Me – The Benefits of Local Business Advertising

    Christina Drews-Leonard
    17 Jun 2015 | 9:28 am
    Improve your local organic search results – Claim and update important local business listings like Yelp and Google Business. Use a local number and remember >> The post Be Near Me –... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • A Campaign to Promote Early Detection of Skin Cancer

    Kellie Elmerraji
    11 Jun 2015 | 11:35 am
    During Skin Cancer Awareness Month, we were excited to partner with one of our favorite clients, Anne Arundel Dermatology to create an awareness campaign about >> The post A Campaign to... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • What’s the big idea, buddy?

    Darren Easton
    28 May 2015 | 12:00 pm
    I’m often asked how I come up with ideas for ad campaigns. I have been doing this for so long and my process is so >> The post What’s the big idea, buddy? appeared first on Deep Ad Thoughts. [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • A Day in the Life of a Social Media Strategist

    Kellie Elmerraji
    15 May 2015 | 9:22 am
    When I tell people that I am a social media marketer for a living, most people reply with, “So you get paid to sit on >> The post A Day in the Life of a Social Media Strategist... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
 
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    Dwayne Flinchum

  • The Power of Event Marketing

    admin
    8 Jun 2015 | 7:50 am
    It’s difficult to conduct a marketing meeting these days without the discussion turning to integrated, 360-degree programs. Optimizing all products and tools deployed across multiple channels is clearly the delicate, complex balance that we seek, but in our offices lately, we’ve been noticing and discussing the distinctive power of events. With so much attention turned to digital — almost blindly so, it would appear at times — an annual conference presents us all with the opportunity that the Internet will never afford, no matter how many technological advances are made: The power of…
  • Dancing With the Genie (or The Ongoing Plight of the Omnipresent Media Brand)

    admin
    2 Mar 2015 | 9:59 am
    The New York Times recently debuted its re-launched weekly magazine with the February 22 edition of the paper. Besides the usual self-aggrandizing about the new typefaces, columns, departments, and paper stock, the publication presented a compelling statement about its multichannel strategy on page 44 titled, “Beyond the Page.” If the title sounds like a Harvard Business Review whitepaper, it’s a vision statement that all publishers aspire to — and which is easier said than done. The perfect recipe is content distribution through print, website, daily emails to mobile, podcasts,…
  • For the Right Audience, a Print Redux

    admin
    25 Feb 2015 | 8:11 am
    We like to say that we’re “media-agnostic,” meaning that we are open to whatever strategy and channel works most effectively. Depending on the audience needs, printed thought leadership may be an important component of a larger, 360-degree, integrated content marketing program. Such is the case with Evercore Wealth Management, which publishes Independent Thinking four times annually. Our team redesigned the publication in 2014 and through a partnership with the client organization, continues to design and produce each edition. The publication is but one part of a system of content being…
  • Case Study: Burford Capital

    admin
    3 Feb 2015 | 6:43 pm
    In 2014, our group led a strategic redesign of the flagship website for Burford Capital, a legal financing firm that helps clients with business risk solutions and funding for corporate litigation. The site was just recently launched, reflecting a culmination of many months of work in research, planning, design, and development by IridiumGroup and the client team. A phase of stakeholder interviews shared insights into the company’s strategic goals, audiences, communications and channels, brand image, competitive set, and content needs of the site. A proposed navigation, site structure,…
  • A Brand Image That Fits

    admin
    26 Oct 2014 | 10:38 am
    Throughout my career, I’ve seen examples of great organizations that lacked the proper dress or attire. By this, I mean that once inside the company, I observed impressive capabilities, special insights and knowledge of the markets they served, and sometimes, a rare level of integrity and commitment to deliver on their brand promise — but with marketing communications (the corporate dress) that did not accurately and appropriately represent those qualities in the messaging and visual standards of their brand. Expression of a brand is a tricky thing. More often than not, companies are…
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    Home - MJ Braide

  • Mobile Home Page

    23 Jun 2015 | 2:22 pm
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  • Listener. Sensemaker. Wayfinder.

    12 Jun 2015 | 9:10 am
    For over 20 years I’ve worked with senior decision makers on the fundamentals of how to position their organizations for long term success. My work spans positioning strategy, multi-stakeholder engagement and internal brand promise alignment. I specialize in working with mature and early stage organizations in business-to-business, professional services, higher education, health care, financial services, energy, technology and social innovation – categories where value propositions are based more on relationships than transactions. I have had the privilege of working with category…
  • Perspective and Approach

    1 May 2015 | 11:33 am
      My Point-of-View: Build Resilience Through Relevance How do you maintain a winning competitive position when nothing around you ever stays still?Staying ahead of your competition demands being continually more relevant, more, essential, more indispensable than the next guy. That means knowing your audiences better than anyone else does and changing up what you do to respond to the inevitable shifts around you. This is a big departure from the old orthodoxy on strategic positioning which tends to ask “what are you best at, how are you different, and what scraps are your…
  • Positioning strategy for B2B and relationship brands

    27 Apr 2015 | 7:18 pm
    I work with organizations to help them define and articulate who they are, who they matter to and why, in categories where value is derived from relationships for example in professional services, financial services, business-to-business, education, health care, not-for-profit and social innovation. 
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    Silvia Pencak

  • Top 5 Productivity Apps for Beach Lifestyle

    Silvia Pencak
    15 Jun 2015 | 1:04 am
    I’m passionate about productivity and performance. With my plate full I’m always looking for strategies, tools and other shortcuts to help me get more done in less time. At this time of my life, I’m incredibly thankful for technology. It enables me to run my business virtually and make bigger impact in the lives of individuals and teams around the globe. There are three types of people out there. First, those who don’t care about technology. These are the people who get by and choose not to stay current or get the most out of their potential. We all know people like…
  • How To Become a Great Leader

    Silvia Pencak
    8 Jun 2015 | 8:55 am
    What a great journey we had over the past couple weeks as we looked closely at 21 leadership laws. If you missed these series, you can catch up here. While you studied the laws at my blog, I had an honor of leading 20+ leaders on their journey to become better leaders in my Better Leadership Mastermind Program. We dove deep, evaluated our focus areas and next steps, took some serious action and I was incredibly happy to see some major progress. But let’s get back to you. While reviewing one law after another, you most likely found out that you are better in some than the others.
  • The Law of Legacy

    Silvia Pencak
    21 May 2015 | 7:30 am
    In this 21 part series, based on John Maxwell’s book The 21 Irrefutable Laws of Leadership, I’m taking you on a journey towards better leadership. I share with you my own leadership lessons and insights. As a John Maxwell Team Member I’ll be happy to offer you my complimentary training on the 21 Laws of Leadership for your team or organization. See the details below. Part 21 of 21: The Law of Legacy The Law of Legacy: A leader’s lasting value is measured by succession. ~ John C. Maxwell Our life on this earth is limited and what we do with it matters. One of the most important…
  • Money Mastery For Entrepreneurs

    Silvia Pencak
    19 May 2015 | 2:04 am
    Elena Forbes is a successful entrepreneur I had an honor to partner up with on multiple occasions. This time she invited me to participate in the 2015 Money Mastery For Entrepreneurs Telesummit. If you know me well, you’ll agree that I am not a financial expert. Yet, the angle she asked me to cover is very different from what you can read in most of the books on finances. In my interview I’ll be discussing my core competency, which is unique strengths and the role they play when it comes to creating your BEST results. Join me as I share why strategies others use when it comes to…
  • The Law of Explosive Growth

    Silvia Pencak
    18 May 2015 | 3:25 am
    In this 21 part series, based on John Maxwell’s book The 21 Irrefutable Laws of Leadership, I’m taking you on a journey towards better leadership. I share with you my own leadership lessons and insights. As a John Maxwell Team Member I’ll be happy to offer you my complimentary training on the 21 Laws of Leadership for your team or organization. See the details below. Part 20 of 21: The Law of Explosive Growth The Law of Explosive Growth: To add growth, lead followers – to multiply, lead leaders.  ~ John C. Maxwell Up until today our focus was on your journey as a leader. We…
 
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    Professional Services Marketing Today

  • SEO for Professional Services: A Conversation with Rand Fishkin

    Lee Frederiksen
    1 Jul 2015 | 6:01 am
    In the first part of our interview with digital marketing guru Rand Fishkin, we learned about the story of his journey to becoming a Visible Expert℠ in search engine optimization (SEO) and content marketing. In this second half of our interview, we focused our attention on the ever-changing world of SEO and it’s importance for professional services firms today. Along with discussing the dynamic of Moz, Lee and Rand also cover: What methodologies you should use to keep up with search engines today How to determine how much focus your professional services firm should have on…
  • Marketing Toolkit Essentials: CRM and Email Marketing Software

    Kevin Bloom
    30 Jun 2015 | 6:37 am
    With all of the different marketing software options, it’s easy to get overwhelmed about what your firm really needs to add to enhance its marketing toolkit. While you want to make sure the software you purchase is enough to suit your needs, you also don’t want to spend unnecessary funds on features you may never use. So, how do you know what marketing software is right for your professional services firm? Ultimately, the answer to this question comes down to understanding your firm’s unique needs and goals. Let’s break down our discussion into the two types of…
  • Top 7 Branding Ideas for Your Consulting Firm

    Lee Frederiksen
    29 Jun 2015 | 6:29 am
    Here’s a simple fact of life in management consulting – every firm creates a brand. When you start a business, your brand begins to take shape…but that doesn’t mean the process is deliberate, scientific, or effective. On the contrary, too many new management consulting firms’ brandings efforts are hasty and unclear. Branding is tough, after all, and a learning curve is to be expected. But a murky brand can put you at a competitive disadvantage right from the start. The need for thoughtful attention to branding doesn’t end once a firm is established,…
  • Developing a Data-Driven Marketing & Sales Strategy with Marketing Automation

    Katie Cross
    26 Jun 2015 | 6:24 am
    Marketing Departments often get a bad reputation for being an expense rather than a resource. In the past, data from marketing campaigns was difficult to access, and results were difficult to determine. Today, this is anything but the case. With so much data available through marketing automation software, the results of marketing efforts are becoming increasingly more insightful and easy to measure. In a 2014 Forbes Insights survey of more than 300 American marketing executives, results showed that marketing departments using data-based marketing tactics had triple the likelihood of…
  • Are Your Employees Advocates for Your Firm?

    Lee Frederiksen
    25 Jun 2015 | 6:20 am
    Today, your firm’s transparency and perceived authenticity matter more than ever. Buyers and industry influencers want to know everything there is to know about you – and they want bone-deep truth, not fluff or airy claims. With this new expectation of radical transparency, employee advocacy has become a tremendous asset for professional services firms. When employees help share a firm’s identity, they give powerful voice to the organization as a whole, and contribute to building valuable visibility. Employee Advocacy Defined Put simply, employee advocacy means using your…
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    Aaker on Brands

  • The Uniqlo and MoMA: A Partnership that Wins

    1 Jul 2015 | 12:00 am
    On May 3, 2013 Uniqlo became the exclusive, multi-year sponsor of the New York Museum of Modern Art’s Friday night program, which offers free admission in the evenings. Almost a year later in March of 2014, Uniqlo launched SPRZ NY (Surprise New York) in partnership with MoMA. Under SPRZ NY, Uniqlo puts artwork inspired by top contemporary artists such as Andy Warhol, Jean-Michel Basquiat, and Keith Haring on some 200 items that will sell from $6 to $50. Some of the artists, including Ryan McGinness, will personally design clothing items based on their works hanging in the museum. It’s…
  • Google: Talent Trumps Experience

    18 Jun 2015 | 12:00 am
    Google is undoubtedly one of the most amazing success stories of our time, with a market cap of over 365 billion making it one of the top three or four most valuable firms in the world. How did they do it?The book, Google: How Google Works by Eric Schmidt and Jonathan Rosenberg provides several explanations behind their story, but I was struck by Google’s rather unique perspective on people.When hiring, training and promoting people, most managers in most firms focus on finding, leveraging or developing relevant experience. It dominates from the hiring interview to career management. Not at…
  • The 3 Most Influential Branding Books Still Influencing Today

    20 May 2015 | 12:00 am
    Three books, all written over a half century ago and published within a three year period in the mid-sixties, may have influenced my thinking with respect to marketing and branding strategy more than any other books written since. The authors are Peter Drucker, Ted Levitt, and Alfred Sloan.Managing for Results, by Peter DruckerIn my view, this is the best single book on management in the market, and it’s still remarkably relevant today. The book states that executives should exploit opportunities rather than solve problems, and then allocate resources accordingly. It really paved the way…
  • Framing Your Subcategory: Lessons from a Linguist

    7 May 2015 | 12:00 am
    Don’t Think of an Elephant!, by UC Berkeley linguist Goerge Lakoff, is important to every brand strategist. One of its most powerful points is that it explains how, within a political setting, Republicans so often win policy arguments. The answer is in the framing. Republicans are just very good at it. Lakoff’s insights directly apply to branding.Framing dictates the discussion and the decision. It affects how we see the world, how we process information, whether that information is distorted, how we interpret it, what behavior occurs, and whether attitude and behavior change is even…
  • How to Win The Race for Brand Relevance

    29 Apr 2015 | 12:00 am
    The biggest threat facing most brands today is the loss of relevance, because the category or subcategory they are serving is declining. If a group of customers wants a battery-powered car, it doesn't matter how much they love your hybrid brand. It will not be relevant. A newspaper can have the best new coverage and editorial staff, but if readers are diverted to cable news or blogs, relevance declines. If a customer becomes health conscious, loyalty to a high calorie beer goes out the window.The threat emerges when customers are no longer buying what the brand is perceived to be selling. New…
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    Karen Kang's BrandingPays

  • Why Teach Personal Branding in College?

    Karen Kang
    10 Jun 2015 | 7:25 am
    A tall, good-looking MBA student in a button-front shirt and jeans wandered into the lecture hall early at a West Coast university where I was to give a leadership branding seminar.  I struck up a conversation with him, asking about his background and what he planned to do with his MBA after graduation.  He had a confident manner, having worked in automotive sales, but he didn’t know how to make a compelling case for himself. Cut to Boston University’s Questrom School of Business.The undergraduate business students are wowing their professors with their crisp “elevator…
  • Beyond Stephen Hawking and the #ALSIceBucketChallenge: My Journey with Jon

    Karen Kang
    13 Nov 2014 | 8:06 am
    I saw the first Ice Bucket Challenge on Facebook only days after my husband, Jon Ferraiolo, was diagnosed with ALS, or Lou Gehrig’s Disease. ALS is a the fatal motor neuron disease that eventually robs its victims of the ability to talk and move. I followed a friend’s link to the ALS Therapy Development Institute website and immediately donated with the hope that researchers would find a cure for Jon and thousands of others with ALS (amyotrophic lateral sclerosis). The Year of ALS Because of the viral videos, it was suddenly cool to be talking about ALS. Celebrities from Bono to Bill…
  • Reinvention: A Personal Branding Journey

    Karen Kang
    25 Jun 2014 | 8:00 am
      When I meet new people, I love hearing their stories—how they got to where they are today and what makes them tick.  Human interest is just that—interesting.  Those human touches are what stick in one’s mind. I remember one personal branding client who was a football captain for a Division I university, an achievement that signaled he was a leader, goal-oriented and performance-driven.  The fact that he had to fight to get his starting position back after knee surgery told me he had grit and character.  Another story that I recall is a Latina who grew up in an East Texas…
  • How to Reinvent Your Personal Brand After Failure

    Karen Kang
    12 Mar 2014 | 9:00 am
    In the dark days following a failure–whether it is business, career or school—it seems as if the sun will never shine on you again. You feel like the world has forever marked you as a loser and you are doomed to fail. All of us have faced failure at some point in our lives. Failure by itself is not the end of the road. It is how we deal with it that determines whether our lives move forward or get stuck in a downward spiral. I have a story of hope and redemption to share with you. This is a BrandingPays success story. If our hero (whom you will soon meet) can make it, so can you. Meet…
  • New Rules for Personal Branding in a Social World: Video Series From My Stanford Talk Part 4

    Karen Kang
    12 Feb 2014 | 9:00 am
    What is your ecosystem and how do you create relationships with those who influence perceptions about your brand? Once you have your brand positioning and messaging strategy, how do you communicate it? Find out in our fourth installment of videos from my Stanford Graduate School of Business talk on personal branding. Each video provides a short, but important lesson in how to brand yourself. See last week’s blog entitled “New Rules for Personal Branding in a Social World: Part 3” for videos on how to develop a brand strategy and brand attributes for a leadership image. Today’s video…
 
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    brandsalsa.com

  • Addison Whitney Global Office Spotlight: Munich

    Matthew Harris
    1 Jul 2015 | 11:26 am
    Addison Whitney is a global branding firm that is part of a large network of companies providing clinical, commercial and consulting services in various industries around the world. Our global reach gives us the experience needed to develop strong brands, regardless of geography. Our presence around the world comes in the form of our global offices – Charlotte, New York City, Seattle, London, Tokyo, and Munich. All this month, we will be shining the spotlight on these offices, showing you what makes them unique and some of the great people and work that make up each of these locations!
  • Addison Whitney Global Office Spotlight: London

    Matthew Harris
    30 Jun 2015 | 8:11 am
    Addison Whitney is a global branding firm that is part of a large network of companies providing clinical, commercial and consulting services in various industries around the world. Our global reach gives us the experience needed to develop strong brands, regardless of geography. Our presence around the world comes in the form of our global offices – Charlotte, New York City, Seattle, London, Tokyo, and Munich. All this month, we will be shining the spotlight on these offices, showing you what makes them unique and some of the great people and work that make up each of these locations!
  • Addison Whitney Global Office Spotlight: Seattle

    Matthew Harris
    23 Jun 2015 | 5:36 am
    Addison Whitney is a global branding firm that is part of a large network of companies providing clinical, commercial and consulting services in various industries around the world. Our global reach gives us the experience needed to develop strong brands, regardless of geography. Our presence around the world comes in the form of our global offices – Charlotte, New York City, Seattle, London, Tokyo, and Munich. All this month, we will be shining the spotlight on these offices, showing you what makes them unique and some of the great people and work that make up each of these locations!
  • AW in Review: Addison Whitney Brand Salsa Recap

    Matthew Harris
    19 Jun 2015 | 5:37 am
    Welcome to another edition of “AW in Review“, our roundup of our latest brand salsa and Addison Whitney news and posts! Don’t forget, you can stay up-to-date with everything from Addison Whitney by joining the conversation with us on our social media channels – Twitter, Facebook, LinkedIn and Google+ Addison Whitney to Host Webinar Series Addison Whitney, a global branding firm who has developed some of the world’s leading brands, will be hosting a three-part webinar series in June titled, “Three Questions You Should be Asking About Your Brand Portfolio.” During…
  • Addison Whitney Global Office Spotlight: Tokyo

    Matthew Harris
    17 Jun 2015 | 5:36 am
    Addison Whitney is a global branding firm that is part of a large network of companies providing clinical, commercial and consulting services in various industries around the world. Our global reach gives us the experience needed to develop strong brands, regardless of geography. Our presence around the world comes in the form of our global offices – Charlotte, New York City, Seattle, London, Tokyo, and Munich. All this month, we will be shining the spotlight on these offices, showing you what makes them unique and some of the great people and work that make up each of these locations!
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    Mark Di Somma: The Upheavals Blog

  • Follow the brand insights

    markdisomma
    28 Jun 2015 | 2:09 pm
    By Mark Di Somma At his presentation at The Un-Conference, Chris Wren included this deceptively simple observation: “Follow the insights,” he suggested, “Wherever they may lead”. I was struck immediately by the extent to which brands don’t. Too often it seems research functions as something of a confirmation bias – reinforcing beliefs that are already […]
  • Putting truth back into your brand

    markdisomma
    24 Jun 2015 | 2:28 pm
    By Mark Di Somma So you’ve looked long and hard at how your brand is managed, and it’s clear that the truth has been allowed to slip. If you no longer want to be managing a deceitful brand, how do you find a way back? Start by setting new rules. Articulate “new rules of brand” […]
  • Are corporate brands dead?

    markdisomma
    14 Jun 2015 | 8:33 pm
    By Mark Di Somma Recently Jan Rijkenberg raised some interesting points in an article (thanks Jeremy) in which he questioned the importance, indeed the relevance, of underpinning individual brands with the identities of their corporate owners. It does brands no favours, he suggests, to collectivise them as part of the bigger entity. In so doing, […]
  • Are you managing a deceptive brand?

    markdisomma
    11 Jun 2015 | 1:36 pm
    By Mark Di Somma We all want to do best by the brands we work for. We want them to be competitive, to gain share, to win … But in the bid to make that happen, some brands push the boundaries too far. Here are 19 signs your brand has lost sight of the truth. […]
  • New brand conversations

    markdisomma
    7 Jun 2015 | 1:01 pm
    By Mark Di Somma Nice piece on the Adidas campaign (thanks for sharing, Dan Ball) draws attention to the need for brands to shift from talking up their products to talking with their customers about the things that matter to them. In this case Adidas puts Luis Suarez out-front and uses the occasion to start […]
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    The Bullet | Branding Blog

  • Honey… I Shrunk The Brands

    Peter Gan
    24 Jun 2015 | 3:02 am
    If you commute within the Kuala Lumpur city centre, then you should be familiar with Brickfields Asia College and their ads plastered around town. From cinemas to LRT stations, BAC has a solid brand presence around the Klang Valley. Recently, we noticed that they have changed their positioning/tagline from the lengthy “The Fastest and Smartest Way to Over 100 UK Law and Business Degrees!” to simply “The Fastest and Smartest!” Frankly, we think this is a great change. As Shakespeare once said, brevity is the soul of wit. And this exercise of brand contraction has proven fairly for many…
  • Fathers and Fasting

    Peter Gan
    17 Jun 2015 | 6:30 am
    The holy month of Ramadhan begins today, the same week we celebrate the noble profession of fatherhood; this coincidence is both apt and exciting for a few reasons. The Muslim month of Ramadhan marks the beginning of the fasting month where Muslims from all around the world do their best to fast from food, drink and immoral thoughts for 30 days straight.  It is always a month that is honored; approached with a sense of respect and reverence. Similarly, fathers are authoritative figures that we approach with a similar sense of respect and reverence.  Children fully appreciate and acknowledge…
  • Your Unique Brand of Comedy

    Peter Gan
    10 Jun 2015 | 6:34 am
    “Laugh, and the whole world laughs with you” – Ella Wheeler Wilcox Comedy is something quite hard to pin down. It’s subjective as well as abstract, yet all of us understand it along with all its sub-brands of humour. It’s a tough cookie to crack, so that’s why when a brand does it right – it really pays off. From black to cringe, to the more popular styles like wit, wordplay and slapstick humour – these interchangeable variables along with timing, relevance and delivery can all be melded into what could be your very own concoction of humour. Knowing full well of this,…
  • Who You Calling An Idiom?: Branding Lessons From Your Favourite Phrases

    Peter Gan
    3 Jun 2015 | 3:41 am
    A penny for your thought? Or will it cost me an arm and a leg? Whatever it is, I’m a person who is ever ready to discuss words at the drop of a hat! OK, I’ll stop beating around the bush and tell you now that this week’s bullet is all about idioms. Idioms are phrases established by usage as having a deeper meaning not deducible from those of the individual words. For example, when one says the ball is in your court, they don’t mean that there’s a spherical object sitting on your floor, but that it is your turn to make the next move. So you may ask, what’s a branding blog doing…
  • Names: How Contagious Are They?

    Peter Gan
    27 May 2015 | 5:05 am
    People usually think a name is just a name. It’s a string of words randomly bunched together that acts as the first touch point to a bigger story. But how much weight can just one name carry? On the 8th of May, the World Health Organisation held a conference in Geneva, calling on scientists, national authorities and the media to come up with a new strategy to naming new human infectious diseases to minimise unnecessary negative effects on nations, economies and people. “In recent years, several new human infectious diseases have emerged. The use of names such as ‘swine flu’ and…
 
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    The Frager Factor

  • How To Get From Cost Savings To Business Value; Sorry It's Over (.com) Offers on-Demand Breakups

    1 Jul 2015 | 8:24 am
    When To Cut Your Losses On An Online Marketing Campaign; Clickbait alert: These are the words people can’t resist in a headline; How Companies and SEOs are Winning With New TLDs; The “Paperless” Workplace. Not as Green as You Think? Walmart.com’s ‘Made in the USA’ claims lead to fireworks; Five Ways To Boost Your LinkedIn Profile; The Future Of Facebook Is Sharing Thoughts; Uber acquires Bing
  • Vacation: You Need It. Here’s How to Do It; Have LinkedIn and Medium Killed the Old-Fashioned Blog?

    30 Jun 2015 | 1:24 pm
    Google Confirms Quality Update (here we go AGAIN); Uber Document Reveals $470 Million in Operating Losses; If you ask Siri to divide zero by zero, she will emotionally destroy you; 10 Things To Do If You Were Fired Yesterday; Google updates Gmail with … wait for it … emojis; What I learned about SaaS marketing while winery hopping; How Long Should Brands Keep Their Rainbow Logos? 
  • Ingenious, MUST SEE: Woof Washer 360 (.com) Is A Car Wash For Your Dog

    30 Jun 2015 | 1:01 pm
    Woof Washer 360 is the amazing new dog washing system that washes your dog's hard-to-reach areas with 360 degrees of clean in less than 1 minute! www.woofwasher360.com Do they know about WoofWasher.Ninja or .Dog or dot Horse? Meanwhile WoofWasher.com is in the hands of Martin Ackerman after a well-known domainer dropped it around the time this company came to be. Hum!
  • What Makes Tesla, Apple, and Amazon Different; The Gender-Neutral Baby Name

    30 Jun 2015 | 6:36 am
    GoDaddy makes its mark at the San Francisco Pride Parade; How Long Should Brands Keep Their Rainbow Logos? Traditional Media Too 'Stuffy' For Young Digital Readers; What Your Brand Needs to Know About the Rise of Mobile Advertising; What Most Salespeople Do In The Demo That Loses The Deal and AOL To Take Over Microsoft Display Ad Business; Bing To Power AOL Search; In a deal announced today, AOL
  • Google May Be Hurting Users By Manipulating Search Results; How to Speak Search Engine

    29 Jun 2015 | 11:32 am
    We're All Future Millionaires; 3D printing has stagnated; #branding; Content Marketing Increases Web Referrals By 50%; Apple Music will play on Sonos speakers; The tech boom could end in 1 of 3 ways; Uber's Leaders in France Arrested; Why People Lie and How to Detect Them; Investigator Gets 3 Months in Prison in Hacking Case and Societal: The Third Dimension Of Modern Day Brand Building a 
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    WordPress.com News

  • Reinvented Video for WordPress

    Guillermo Rauch
    1 Jul 2015 | 3:52 pm
    Today, we’re announcing a complete overhaul of VideoPress, the service that has powered more than 3,000,000,000 video plays on WordPress.com and Jetpack-connected self-hosted WordPress sites around the world. We’ve made the next-generation VideoPress dynamic, responsive, and lightning fast to support the ever-evolving needs of content creators everywhere. Take a peek at what’s under the hood! Embed anywhere, play anywhere Out of the box, the new VideoPress is lightweight and responsive for beautiful playback on any screen, from smartphones to desktops. VideoPress works on all modern…
  • #LoveWins! LGBTQ Bloggers Make Their Voices Heard

    Hugo Baeta
    30 Jun 2015 | 10:30 am
    You might have noticed the rainbow banner across the top of WordPress.com over the weekend — our way of marking Pride month, celebrated by cities across the globe in June, as well as the US Supreme Court’s ruling legalizing same-sex marriage across all states. (The United States now joins 20 other countries, including my own, Portugal, in fully recognizing same-sex marriage nationwide.) Today is a big step in our march toward equality. Gay and lesbian couples now have the right to marry, just like anyone else. #LoveWins — President Obama (@POTUS) June 26, 2015 Here at…
  • July in Blogging U.: Blogging 101 and 201

    Michelle W.
    29 Jun 2015 | 10:40 am
    Note: Blogging 101 and Blogging 201 cover the same content each time they are offered. Have you just started blogging (welcome!), or are you looking to breathe new life into a blogging habit that’s fallen by the wayside? Blogging U. is a great way to get on track, with bite-size assignments, a supportive community, and staff to support you. We’re offering two courses in July — learn more: Blogging 101: Zero to Hero — July 6 – 24 Blogging 101 is three weeks of bite-size blogging assignments that take you from “Blog?” to “Blog!” Every weekday, you’ll get…
  • Celebrating 10 Years of WordPress.com & Automattic

    Mark Armstrong
    26 Jun 2015 | 5:29 am
    This year marks the 10th birthday of WordPress.com and our parent company, Automattic. We are proud to have served this community of millions: from writers, photographers, artists, and small and large publishers, to business owners and entrepreneurs. A quick bit of history: WordPress itself started as an open source project in 2003. WordPress co-founder Matt Mullenweg then built our company, and the free, hosted version — WordPress.com, what you see now — opened for business in the summer of 2005. Ten years, 2.5 billion posts, and 3 billion comments later, Automattic is stronger…
  • Early Theme Adopters: Gazette

    Ben Huberman
    24 Jun 2015 | 9:00 am
    Gazette is a theme that balances rich functionality with a pleasant, non-obtrusive look. Depending on your site’s needs, you can tweak it to look as stark and clean, or as warm and vibrant as you wish. Business owners, visual artists, and bloggers of all stripes can find something (or many things) to love about Gazette. The theme is particularly suited for those with image-heavy content: with striking Featured Images, several custom Post Formats, and an optional featured content area on the homepage, it displays your posts with extra visual oomph. Not sure if it’s the theme for…
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    Joey Sargent

  • Small Changes, Big Results: Iterating for Growth

    Joellyn 'Joey' Sargent
    25 Jun 2015 | 7:55 am
    Eons ago when I was learning to drive, my father was the brave soul who first took me on the Interstate highway. I remember anxiously accelerating up the on ramp and joining the traffic flow. So far, so good. Then dad suggested I move over to the center lane. I quickly complied, spinning the wheel sharply to the left as if I were turning. “Not like that!” Dad shouted in a panic, “ease over smoothly,” he explained, “or you could cause an accident.” I learned that day that there is a difference between a left turn and a lane change. Discovering that small…
  • In the Entrepreneur’s Garden: Weeds!

    Joellyn 'Joey' Sargent
    18 Jun 2015 | 7:55 am
    Summer in Atlanta brings the baseball (Go Braves!), time at the lake, the Peachtree Road Race…and weeds. Yes weeds. And not just any weeds. These are the kind of weeds that grow a foot a day. You blink and there they are where there were none before. The other day I looked out my window and saw my husband pulling weeds in the backyard. I said a little prayer of thanks (better him than me) and went back to my work. A few days later I looked out again in  dismay. The weeds – and their cousins – were back, bigger and better than ever. Two days of inattention quickly turned…
  • Why CEOs Hate Trade Shows

    Joellyn 'Joey' Sargent
    11 Jun 2015 | 7:55 am
    Boondoggle or Necessary Evil? Many entrepreneurs have a love-hate relationship with trade shows. Event marketing feels like a necessary evil, and a costly one. CEOs complain that exhibiting at trade shows is expensive, consumes lots of staff resources (especially for small companies) and offers nebulous results. “They’re a boondoggle,” said one CEO I spoke with recently. On the flip side, trade shows offer tremendous potential for break-out exposure, lots of customers and prospects in one place, access to media and analysts, and exceptional connection opportunities. The…
  • Trouble Ahead? How to Spot the Warning Signs

    Joellyn 'Joey' Sargent
    28 May 2015 | 7:55 am
    Ahead or Behind? Are you so focused on forward motion (a.k.a. growth) that you forget to watch your back? Trouble frequently seems to come from nowhere. It’s an unwelcome surprise and business leaders find themselves scrambling to fix it. As a result, strategies derail, employees lose faith and customers move on. That’s a bad combination. When you don’t see them coming, minor business issues that could have been averted become major corporate challenges. Problems compound. Stress abounds. Sadly, the long-term impact can be devastating. If this has ever happened to you,…
  • Is It You? 10 Questions to Find Out What’s Causing Slow Growth

    Joellyn 'Joey' Sargent
    21 May 2015 | 7:55 am
    When a business is not reaching its goals, leaders tend to look up, down and all around to find the source of the trouble. Is the market changing? Are competitors outsmarting us? Is the economy to blame? These are all logical places to look to solve the problem of slow growth. When that fails, there’s one more area to many leaders forget to explore. Uncovering hidden growth potential requires answering one tough question: Are you the problem? Before you answer, consider your response to these queries: Do you tend to assume you always know best? Are your people tentative when surfacing…
 
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    Annemarie Cross

  • Don’t be the Bottleneck in your business

    Annemarie Cross, Small Business Marketing & Business Success Coach
    14 Jun 2015 | 11:47 pm
    Juggling the myriad of tasks on our to-do list can often seem like a never-ending battle. Beware. You MAY just be the bottleneck which is keeping your business from growing. Find out if you are and what to do about it… Ever feel that as soon as you cross off a task on your ‘to do’ list – another two items replace it. No matter how hard you work – the dream of finally being ‘in control’ of your schedule (rather than your schedule being in control of you) seems impossible to achieve. Can you relate? A number of my current VIP clients, certainly can. Here’s…
  • Why worrying about tomorrow is fruitless… [Audio Biz Tip]

    Annemarie Cross, Small Business Marketing & Business Success Coach
    31 May 2015 | 5:49 pm
    Ever get yourself so wound up by worrying about tomorrow that you can’t sleep, or focus on what you SHOULD be focusing on? I used to – but not any more. Here’s why… Last night I could NOT fall asleep. I was tossing and turning. My mind was buzzing a million miles an hour. My inner critic was having a field day. I was worrying… Worrying about the ton of planning and preparation for our upcoming launch for a program we’ve been working on for months. Worrying about content I have to develop for another program we’re going to launch. Worrying about the busy week I…
  • Are you being stretched? Celebrate it. Here’s why… [Audio Biz Tip]

    Annemarie Cross, Small Business Marketing & Business Success Coach
    24 May 2015 | 9:13 pm
    Is a current situation you’re in challenging you? Stretching you? You should celebrate it. Why? Listen to today’s audio biz tip to find out… The title of today’s audio biz tip may seem somewhat strange to you. “Why should I celebrate a situation that is challenging me? That is stretching me and making me feel very uncomfortable” – you may ask? Let me share why… Listen now: Click here to download transcript    Dream about creating your own podcast but unsure how to get started. Access our FREE ‘Podcasting Profit Secrets Training’ to learn…
  • How to Beat Procrastination – EVERY time [Audio Biz Tip]

    Annemarie Cross, Small Business Marketing & Business Success Coach
    17 May 2015 | 7:48 pm
    Do you struggle with procrastination? I do – IF I let myself. In fact, a few week’s ago there were a few days where I’ve been flitting about being ‘busy’ but NOT productive. Here’s what I did to beat procrastination and get into action and completion. In today’s audio biz tip I share the exact same steps I used to overcome procrastination, get me motivated and on track to finish all of my tasks in quick time. And so can you… The 10 steps include: 1. Set an intention that this WAS going to get completed and wrote it down 2. Turned off all…
  • Have a dream? Take the first step… [Audio Biz Tip]

    Annemarie Cross, Small Business Marketing & Business Success Coach
    13 May 2015 | 11:15 pm
    Do you have a dream that you still haven’t taken action on? No matter how strong the desire, you just can’t seem to move into action? Six years ago, I had a dream…and little did I know where that dream would lead me. In today’s audio biz tip I share what my dream was, what I did, and the incredible opportunities that have opened up for me. So, my question for you is… Do you have a dream? Do you have a passion and drive to make a difference in the world? Do you want to bring a message of hope and inspiration to others? Is NOW the right time for you to take the…
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    Bulldog Drummond - Uncommon Sense

  • BULLDOG DRUMMOND DESIGN SERIES: GUSTO!

    Bulldog Drummond
    1 Jul 2015 | 8:55 am
    If there’s one ubiquitous trend in the food space, it’s that convenience is king. People are eating in their cars, at their desks and pretty much anywhere except their kitchen tables. So it’s no surprise that convenience store sales are on the rise—and brands are upping their game whenoffering customers new and better snacking options. Enter Gusto! by Cucina Grande—an artisan style, fresh baked, hand-held pizza. Having worked with their parent company, Aryzta, we helped establish the brand, design the packaging and develop messaging to help the product stand outon-shelf. Our first…
  • The JCPenney Company, IBM and the Golden Rule

    Bulldog Drummond
    29 Jun 2015 | 7:46 am
    Written by Peter E. Greulich Two men from uniquely different backgrounds founded two of the 20th Century’s greatest corporate brands. These two men seemed unlikely kindred spirits. Yet operating independent of, and unknown to each other, they built two unique corporate brands—one in retail and one in business machines—on the same belief system: treat customers, employees, shareholders and society the way you want to be treated. James Cash Penney In 1902, Penney started his economic life with borrowed money invested in a store in Kemmerer, Wyoming—a town of one thousand people. He…
  • Building A Culture Of Collaborative Drive

    Bulldog Drummond
    22 Jun 2015 | 7:44 am
    Written by Cassie Hughes & Gabrey Means; Co-founders, Grow Marketing People often categorize companies into two camps: 1. Those comprised of a team of cutthroat-doers willing to throw an elbow or shove a foot into the face of competitors and colleagues alike in their quest to get to the top. 2. Those who put ethics and treating others with respect at the center of their company values, often at the expense of their own success. The truth is that being driven and being a jerk don’t need to go hand in hand.  And we’d venture to say most people don’t actually enjoy acting mercenary…
  • Royal Ascot 2015

    Bulldog Drummond
    16 Jun 2015 | 11:10 am
      A British tradition worth celebrating. The Royal Ascot is one of the most phenomenal race meetings in the world. Starting in 1711, four days each year a giant celebration brings together the aristocracy, sports celebrities and fashion gurus of England to meet and exchange smiles and stories. The Royal Ascot is more than just a horse race—it is a long held celebration representing tradition, skill and speed (with a little bit of fashion splashed about). The Ascot Racecourse was founded by Queen Anne, who loved riding, racing and hunting with horses. One summer’s day she was going on…
  • Say it. Do it. Be it.

    Bulldog Drummond
    15 Jun 2015 | 8:35 am
    Written by Jana Borges Two major topics have been cropping up in my recent discussions about communications. The first is about purposeful brands—how brands must have a point of view, a motivation, a reason to exist. The second hot topic is about the rise of a new age of communications: instead of top-down, one way, from one to many, we have finally come to the era of dialogue and co-creation. The two issues are closely linked. After all, for a customer to be willing to participate in this dialogue and to relate more deeply to a brand, they must be able to identify the brand’s ideas,…
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    DK

  • What counts as remarkable, valuable, and real? VALIDITY is our theme for July and August eZine S. P. A. C. E.

    DK
    30 Jun 2015 | 12:19 am
    Theme is VALIDITY for July and August series of weekly eZine S. P. A. C. E. WHEN I WAS A NEWSPAPER REPORTER, on staff at a daily in Seattle, my big day was Tuesday. That was the day ‘my’ page came out. Page three. ENVIRONMENT, it said, right there at the top. My business card said, ‘Environment Editor.’ Showtime. This was a trade journal, a daily. All week I would be working to gather just the right things to include, and only those that would be of interest to specifically the kinds of people who would pay for this paper, and that wasn’t everyone, not even a…
  • ‘N’ London: NOTEWORTHINESS. What’s remarkable? Why?

    DK
    24 Jun 2015 | 6:10 pm
    ‘N’ ticket. 16 in total. POSTS. TAGS. Tweets. Comments. Handwritten letters. Memos. Novellas and plays. How do people decide what to note? What to omit, where to expand, or how to refine even an instapic as a narrative? What are criteria to decide, “This! This is worth making note of.” How do we choose what’s worth giving focus and attention to, and what isn’t? That’s the framework for the conversation installation ‘N’ London, set to take place later this year in that city. Just 16 people. Invited personally. For a MOMENT of…
  • When scientists hate logic

    DK
    23 Jun 2015 | 6:29 am
    Niels Bohr, Danish physicist [1885-1962]I KNEW THERE WAS SOMETHING special about Niels Bohr. Being a nerd about small units of matter, about particles, about fuzzy logic, quantum math, and the general area of work in which people are asking giant questions on scales both very large and very small, it was only a matter of time before I’d investigate what the physicist thought about things. Them personally, I mean. There are some amazing scientists who have fascinating things to say about existentialism, being, and if you watched The Theory of Everything about Stephen Hawking in recent…
  • Design is in motion for new ‘N’ events in Bangkok, London, and Copenhagen

    DK
    8 Jun 2015 | 6:48 am
    YOU MIGHT BE WONDERING what all this ‘N’ stuff is about. That’s cool, I mean, I think that part of the idea of creating something is to let it discover itself, as it grows and matures. Kind of like a plant. Or a toddler. We are just 1/16th of the way into the big project, ’16N’. First one was in Phnom Penh, back in April. After ‘N’ Phnom Penh I have a bit more to say about the how and why of ‘N,’ but also, it’s largely going to become what it does because of who chooses to self-select and become part of it, too. As in the case with…
  • Protected: Nothing to report

    DK
    6 Jun 2015 | 1:27 am
    This content is password protected. To view it please enter your password below: Password:
 
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    Latest BrandingBusiness Content

  • Brand Proliferation | What it is & what you can do about it

    29 Jun 2015 | 5:00 pm
    Brand proliferation is a business malady that afflicts certain kinds of entities, particularly global corporations, conglomerates and holding companies. It usually occurs as a consequence of healthy growth until the condition metastasizes in the corporate body, either through benign neglect or misguided thinking. It generally burdens companies from a certain era that grew by acquisition in mature, consolidating industries. You can include Microsoft in that category along with GE, ITT, Comcast, and a number of healthcare companies and the old media companies that are being radically disrupted…
  • Successful brands go with the flow of change

    21 Jun 2015 | 5:00 pm
    Heraclitus, the Greek philosopher, would have felt at home at the conference on Corporate Brand Reputation held in New York on June 9 and 10. He was famous for his insistence on ever-present change in the universe. "No man ever steps in the same river twice,” was his memorable observation, which became synthesized into the philosophical bon mot – panta rhei, or “everything flows.” Indeed, the common thread of the two-day event organized by the Conference Board was how companies of all sizes and across all industries are grappling and adapting with the increasingly dynamic requirements…
  • BRANDINGBUSINESS CO-SPONSORING CORPORATE IMAGE AND BRANDING CONFERENCE IN NEW YORK

    20 May 2015 | 5:00 pm
    IRVINE, Calif. (May 21, 2015) – BrandingBusiness a leading business-to-business brand strategy and development firm with offices in California and New York, is co-sponsoring The Conference Board’s 2015 Corporate Brand and Reputation Conference next month at the Westin at Times Square in New York, New York.  In addition, Andrea Fabbri, Director of Brand Strategy, New York, for BrandingBusiness, will serve on a discussion panel about utilizing analytics to achieve brand objectives. “We are honored to once again participate and co-sponsor The Conference Board’s 2015 Corporate Brand and…
  • Behind the Brand of MarketingProfs

    26 Apr 2015 | 5:00 pm
    MarketingProfs Founder and CEO Allen Weiss talks with BrandingBusiness Founding Partner Ryan Rieches about how MarketingProfs came to be, and how modern marketers are using branded content and training to stay ahead of the competition. Topics include:
  • Branding, investment and return: a new way forward

    7 Apr 2015 | 5:00 pm
    What’s the ROI on branding? If there’s one question that leaves even the most experienced brand strategists fumbling for an answer it’s that one about ROI. It’s a good question and one that deserves a better answer than the usual squishy response of “it depends.” For many B2B companies, especially technology companies with engineering cultures, everything has to be measurable. The value and purpose of an intangible like branding is, therefore, highly subjective without results against hard metrics that prove its worth. Sometimes the metrics are clear. A company seeks out branding…
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    Restaurant Branding Roadmap

  • Father’s Day. 1st FREE Webinar. New website.

    Karen Post
    12 Jun 2015 | 4:00 am
    This weekend in the Wall Street Journal I saw a great ad for Josh Cellars. I’ve been a fan of the ‘Josh’ wine brand for ... The post Father’s Day. 1st FREE Webinar. New website. appeared first on Restaurant Branding Roadmap.
  • 7 ways a private dining room has brand power

    Karen Post
    28 May 2015 | 10:01 am
    This week I read a good article in Restaurant Hospitality on attracting Millennial business diners. Read the article here. Did you know business diners spend ... The post 7 ways a private dining room has brand power appeared first on Restaurant Branding Roadmap.
  • Why you need a mentor and how to find one

    Jocelyn Ring
    20 May 2015 | 8:27 am
    I recently read an article about the finals of the 2nd annual Samuel Adams Brewing the American Dream Pitch Room contest. It’s a national contest ... The post Why you need a mentor and how to find one appeared first on Restaurant Branding Roadmap.
  • Tattooed talent, new restaurants and breaking news beating you out of publicity you deserve? – How to fix that!

    Karen Post
    12 May 2015 | 10:35 am
    Last week I connected with a veteran restaurateur from my days in Houston, TX. It had been 15 years since we last talked and Restaurant ... The post Tattooed talent, new restaurants and breaking news beating you out of publicity you deserve? – How to fix that! appeared first on Restaurant Branding Roadmap.
  • Ask the expert: Ike Orcutt, head brewer and founder at BuckleDown Brewing

    Karen Post
    29 Apr 2015 | 1:24 pm
    Here’s our second edition of  “Ask the expert” series with Ike Orcutt of Buckledown Brewing. Once a month we post an interview with a successful ... The post Ask the expert: Ike Orcutt, head brewer and founder at BuckleDown Brewing appeared first on Restaurant Branding Roadmap.
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    John Michael Morgan

  • 10 Qualities Desirable In An Employee

    John Michael Morgan
    11 Jun 2015 | 9:05 am
    Let’s face it, finding the right employee can be just as difficult as it is for an employee trying to find the right job. Working as a coach and consultant for many years, I’ve been able to take an inside look into how businesses choose whom to hire. With that comes an insight into not only the type of qualities an employer should be looking for, but the type of qualities a potential employee should strive for and showcase. Of course, it’s easy to drift off course. Some people get into a rut and lose focus on the characteristics that can make them successful. People are…
  • 3 Myths About Optimists

    John Michael Morgan
    4 Jun 2015 | 9:02 am
    What is optimism exactly? It’s a mental habit that can impact your life in incredible ways. You can practice and master it. Use it to help you achieve your goals. Or, you can ignore it and live a life of pessimism which lead to a life of failure and misery. Optimism is one of the most important traits of high achievers. It’s also the most consistent trait among them. How many successful pessimists do you know? Exactly. History is full of successful people and great leaders who mastered the habit of optimism. Presidents Lincoln and Roosevelt both maintained optimism during dark…
  • 10 Major Causes Of Failure In Leadership

    John Michael Morgan
    28 Apr 2015 | 8:09 am
    Sometimes it’s just as essential to know what not to do as a leader, as it is to know what to do. Leaders are quick to recognize what they’re doing right, while being oblivious to the things causing them to fail. For the last decade I’ve worked with and associated with high achieving leaders. I’ve noticed that while there are many things that can lead them to failure, some are more common than others. I wanted to share that list with you now so that you can become a stronger leader: 1. Leading Without Love My friend Rick Warren (and by “friend” I mean…
  • 6 Things You Should Stop Focusing On

    John Michael Morgan
    24 Mar 2015 | 7:39 am
    “If you’re not growing, you’re dying”. Sounds a touch morbid. “If you’re not moving forward, you’re moving backwards”. That defies the laws of motion but whatever. These clichés regarding business growth show the pressure on you as a business owner always to be pushing ahead. You want your business to grow. Who doesn’t? No one says “Okay, I’m good. Stop buying my stuff now”. But if we all want our business to grow year in and year out, then why are businesses at a stand-still? I’ll tell you why…FOCUS. Not a lack of focus, mind you. In fact,…
  • The Ultimate Cheat Sheet For Setting Goals

    John Michael Morgan
    3 Mar 2015 | 6:52 am
    What’s the first thing you think of when you hear the words “goal setting”? You might think of the often over-used advice such as ‘set big goals’, ‘write down your goals’ and even ‘put your goals where you can see them’. None of that is bad advice. But there’s something missing. You know that setting goals is important to your success. The problem isn’t that you’re not convinced of the importance, but that you don’t have a process for setting goals. That changes today. During the last 15 years of working with top…
 
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    More than just a logo.

  • Mental branding for memorable business

    Regine Wilber
    20 Jun 2015 | 2:01 am
    When there are about a million competitors in your marketplace, it’s hard to stand out and be recognised as different.  “A mental rate for your rental mate” — its perhaps a tad unexpected for a van rental business, but hey, why not!  Made me chuckle and remember…
  • Hmmm. A restaurant name not for the speed reader – or faint hearted

    Regine Wilber
    8 Apr 2015 | 11:13 am
    If this restaurant has done one thing with their logo it’s make me read it twice – but I’m not sure if for the right reason! Since I believe that what we feel about a brand identity is just as important as what the brand delivers, I’d be wary to try this one, even if it’s a matter of spelling and interpretation. Of course this is only because I am ignorant and not concentrating whilst flicking through the ad section of a magazine but there may be others  like me so beware when deciding a brand name. I am filled with it reading this name ;-) It actually reminds…
  • The trials of brand positioning …

    Regine Wilber
    18 Mar 2015 | 2:56 am
    … Quite literally actually! Returning from a trip to Germany, I came across this ‘freshness centre’ which left me chuckling. Toothbrushes and mints may go well together but slotted together with tampons and slip inlays seems somewhat inappropriate and perhaps a tad tasteless. I am not sure why, but since branding involves a lot of gut feeling, the feminine hygiene or travel refreshment guidelines could have done with some brand guidelines stating a product clear zone – even if it’s just the width of a hand – the way we prescribe them for logos to ensure they have…
  • And the prize for funniest shop display of the week goes to…

    Regine Wilber
    23 Feb 2015 | 2:34 am
    Boots – and their somewhat misplaced display of water filters and purifiers in the ‘weak bladder’ isle.
  • Egg on your shop display designers!

    Regine Wilber
    20 Feb 2015 | 4:39 am
    (Or the POS department)… Messy. What a shame! Someone in the display section of this major high street retailer really missed an opportunity. These egg timers have all the promise of making an eye catching product in the kitchen department. Why not try to feature them with an equally eye-catching display? Egg cups anyone? Or even better an egg box to be truly authentic with the amount of egg timers and different colours available. I found this egg packaging endearing: behance – though just an open egg box would have been fine… Lovely simple egg display… A simple egg…
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    AYTM

  • Instagram Explore Survey: New Features Could Lead to New Users

    Anne Pilon
    1 Jul 2015 | 6:12 am
    Mobile photo sharing platform Instagram recently made some updates to its Explore tab in an effort to make it easier for people to find posts about events and major news items in real time. The change could potentially change the way some people use Instagram, or potentially even convince some new users to join. What do people think about the new Instagram Explore features? Instagam Users In Ask Your Target Market’s latest survey, 31% of respondents said they currently have an Instagram account. Of those respondents, 53% said they often browse photos and videos from users they don’t…
  • Ice Cream Floats Survey: Root Beer and Vanilla Still Classic Favorites

    Anne Pilon
    30 Jun 2015 | 6:45 am
    Today is Ice Cream Soda Day. Ice cream sodas and floats can be made with a huge variety of different soda and ice cream flavors. But fans of the dessert beverage can also choose to order it already prepared from restauants or ice cream shops. So how many people are likely to enjoy an ice cream float on this holiday? And what are their favorite ingredients for these classic floats? Ice Cream Floats In Ask Your Target Market’s latest survey, 69% of respondents said they have a positive opinion of ice cream floats. Just 9% do not like them. And 22% are neutral about them. However, even though…
  • Facebook Messenger Survey: Few Likely to Sign Up After Change

    Anne Pilon
    29 Jun 2015 | 6:55 am
    Facebook just announced that its Messenger app will no longer require users to maintain an actual Facebook account. That means the platform is now available to even more users, since some might not like the idea of using the main Facebook site. But will this change actually lead to an increase in users for Facebook Messenger? And could it impact the user base for the main Facebook site as well? Facebook Messenger In Ask Your Target Market’s latest survey, 21% of respondents said they often use Facebook Messenger either on their computer or mobile device. 24% said they sometimes use Facebook…
  • Bring Your Dog to Work Survey: Workplace Pets Could Be Distracting

    Anne Pilon
    26 Jun 2015 | 7:22 am
    Today is National Take Your Dog to Work Day. Not all workplaces allow employees to bring in their dogs and other animals in on this day and other days throughout the year. But some argue that allowing pets in the workplace could increase worker satisfaction, and thus might have an impact on productivity. So what do people think about bringing animals to the workplace? And how many would like to participate in this holiday? Pet Owners In Ask Your Target Market’s latest survey, 36% of respondents said they currently own multiple pets. And another 25% said they own one pet. 60% of pet owners…
  • The Beatles Survey: Group Could Impact Streaming Customers

    Anne Pilon
    25 Jun 2015 | 6:23 am
    Today is Global Beatles Day. The Beatles have long been considered one of, if not the most popular musical groups of all time. Many of their songs still get a lot of airplay. But with the rising popularity of streaming services like Spotify and Pandora, The Beatles haven’t allowed their music to be added to such platforms. How many would like to see their music added to streaming services? And what are people’s overall opinions of The Beatles? Beatles Fans In Ask Your Target Market’s latest survey, 35% of respondents said they consider themselves to be fans of The Beatles. 33% said they…
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    Image Group International

  • IGI in the News | 10 Million Dollar Dellavedova

    Adele Simmons
    17 Jun 2015 | 5:00 pm
    Aaron Langmaid | Herald Sun | 14 June 2015 THE fairytale NBA finals ­series of Maryborough marvel Matthew Dellavedova is set to make him a multi-millionaire. As a restricted free agent at the end of the season, Dellavedova could make more than $3 million a season in a bidding war between clubs. And that’s before he […] The post IGI in the News | 10 Million Dollar Dellavedova appeared first on Image Group International.
  • Neale Daniher – The fight to beat the Beast

    Adele Simmons
    15 Jun 2015 | 5:00 pm
    Congratulations to Neale Daniher and the team at the Cure for MND Foundation for their successful campaign in raising over $2.4 million last week. An extraordinary result for an extraordinary individual on and of the football field, and I’m proud to have spent such valuable time together professionally over the years. If you would like […] The post Neale Daniher – The fight to beat the Beast appeared first on Image Group International.
  • You have a career: Now you need an agent

    The ImageMaker
    10 Jun 2015 | 5:00 pm
    Or so says Jon Michail who’s making a name for himself as an advocate for regular professionals. By Melissa Golden  |  June 11, 2015 We all read of actors and sports stars engaging the services of a good agent to negotiate contracts and provide general guidance and advice on how best to pursue career opportunities, like […] The post You have a career: Now you need an agent appeared first on Image Group International.
  • Eleven ways to grow your personal brand right now

    The ImageMaker
    13 May 2015 | 5:00 pm
    Do you know where the heart of your brand lies? Try looking in the mirror. Yes – it’s you. No one else is going to reflect your personal brand. Just you. So how do you shape and construct your brand so that it is you? Technology has wrought some inescapable changes in the way others […] The post Eleven ways to grow your personal brand right now appeared first on Image Group International.
  • IGI in the News | Designer clothing linked to career success

    The ImageMaker
    10 May 2015 | 5:00 pm
    By Tijan Biner | 8 May 2015 | upstart A study suggests luxury clothing gives job seekers a better chance at employment. Tijan Biner examines whether designer brands can make or break a career. New research suggests people who wear expensive or luxury brand clothing to an interview are more likely to land the job. One […] The post IGI in the News | Designer clothing linked to career success appeared first on Image Group International.
 
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    Blade Creative Branding | Blog | Marketing, Design, Trends

  • Pinterest Announces New “Buy It” Button

    Michele Manila
    25 Jun 2015 | 10:00 am
      Written with Danielle White.  If you haven’t already heard, Pinterest will soon be introducing a “Buy It” button on their website. Brands and Pinners alike are rejoicing at the news! The new Buy It button means that all of the popular hair accessories, beauty items, gorgeous shoes, home décor and custom jewellery can be […]
  • LA Clippers Rebrand: New Look. Next Era.

    Joshua Murray
    18 Jun 2015 | 10:10 am
    Less than a year after Steve Ballmer bought the Los Angeles Clippers for $2 billion, the team is rebranding to move on from their sad, losing past (and former owner) and into a new era. While professional sports franchises are notorious for updating logos and branding materials, this rebranding effort by the Clippers may be […]
  • The Case for Content Calendars

    Joshua Murray
    17 Jun 2015 | 1:29 pm
    The debate over the need and effectiveness of content calendars has content marketers and social media professionals split. When social media marketing was new, exciting, and full of question marks for brands it was commonplace for full and in depth content calendars to be created, vetted, edited, and put into action with little or no […]
  • Grand Slam Home Run: Vintage Baseball Themed Ads from the Past

    Joshua Murray
    15 Jun 2015 | 12:51 pm
    We’re back with the 15th edition of the Vintage Ads Series, and this month I’ve pulled ads that are very close to my heart. As a baseball lover and ad agency employee I have to say that this may have been my favourite of these posts to put together so far. Now, have a look […]
  • When a Rebrand isn’t Enough: Blacks Photography

    Blade Brain Trust
    11 Jun 2015 | 8:07 am
    Just over a year after completing a major brand overhaul, Telus owned Blacks Photography is closing the doors to their 59 remaining stores across the country. While the classic Canadian brand did go all out with a new logo, retail look, website, and app, they couldn’t save themselves. The world has clearly moved past traditional […]
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    BRAND IDENTITY, REBRANDING AND PACKAGE DESIGN

  • Reintroducing a Coffee Legend to a New Generation

    davidbrier
    28 Jun 2015 | 3:19 pm
    Coffee is best when it’s fresh. It’s not very different for a brand. It’s a problem nearly every brand faces as it matures: how to reintroduce their brand to new generations. After all, “everybody” knows you, so what’s the problem? It’s that the “everybody” has been handed off to the next generation of consumers who have new habits, different preferences and transformed technologies they live by. That’s what we needed to tackle when we began work with the micro-roaster that started in Minnesota in the 80s. For those unfamiliar with…
  • What Isn’t Media (When it Comes to Branding)?

    davidbrier
    4 Jun 2015 | 7:02 pm
    Sometimes, I am in a conference with a client only to discover “usual channels” are not considered as media. Everyday things like bags to carry product. Or walls to display messages. Or uniforms or clothing that employees wear. All of these are channels of communication. The Most Overlooked Channel of Communication Want to get real basic? A person’s face is a channel of communication that is possibly the most overlooked form of media saying more in a glance, or in a moment of choosing to ignore a person who’s just a few feet away (who would gladly accept your help if…
  • The Naked Truth About Branding in 34 Seconds

    davidbrier
    31 May 2015 | 7:53 am
    Branding has gotten desperate. Just to get any attention (whether it’s the right type of attention or the incorrect type of attention), brands have resorted to all types of desperate extremes. In some markets, it’s become an epidemic. Exposing the Truth: Pulling Back the Curtain As part of our mission to help bring some order back to the business of branding and address this escalating situation in the field of branding, we created this 34-second Public Service Announcement to expose the truth, pull back the curtain and help CEOs, CMOs, branding professionals and companies Protect…
  • How to (Really) Absorb Information Like a Millionaire

    davidbrier
    13 May 2015 | 7:12 pm
    You’ve got to love those articles that talk about the first thing millionaires do in the morning, what habits they have, what they eat first, what exercises they do, what things they avoid doing, etc. What if you could learn what to read, review and study every morning just like a millionaire or a billionaire? I mean really rich people like Bill Gates, Warren Buffett, Howard Schultz (CEO of Starbucks), Kevin O’Leary (Mr. Wonderful from Shark Tank) or Gary Vaynerchuk (amongst others). OK, with that quality of insight, I’m in. What a Millionaire Reads Well, this morning, I ran…
  • Branding the Beautiful Things in Life in 56 Seconds

    davidbrier
    19 Apr 2015 | 7:04 pm
    “Elegance is refusal.” Coco Chanel Brands make a big mistake when starting out. Many brands or companies start out with a very specific offering, maybe one or two products or services. The problem arises when their brand (and its scope) outgrows their branding roots. It works like this: Eventually, the brand starts to grow. Or, the brand expands its scope and, all of a sudden, the brand embraces so much more than it had embraced before. At these points, the brand needs to be reevaluated. Reassessed. It needs to have a big enough reason for being that can encompass all of its new…
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    placesbrands

  • Announcing City Nation Place Awards!

    Samantha North
    27 Jun 2015 | 2:13 am
    New Awards to Benchmark Place Branding Presenting an exciting new set of place branding awards from City Nation Place. Get your entries in now! The City Nation Place Awards have been launched to identify and recognise excellence in place branding strategy development and implementation. With more national, regional and city governments investing in reputation management … The post Announcing City Nation Place Awards! appeared first on placesbrands.
  • Nation branding of Serbia – Nikola Tesla’s last wish

    Samantha North
    23 Jun 2015 | 10:52 pm
    by Vjekoslav Cerovina Nikola Tesla is the most famous and influential Serb in the world. I’m writing about him on the subject of ‘nation branding of Serbia’ because the nation branding of Serbia was in fact his last wish. This is a story about how ‘nation branding’ is a natural thing rooted in every good … The post Nation branding of Serbia – Nikola Tesla’s last wish appeared first on placesbrands.
  • Cross-border boon for Limburg businesses

    Samantha North
    22 Jun 2015 | 10:29 am
    How do local businesses benefit from being situated in a cross-border province? In terms of brand, the long-term goal for Limburg is to become well known as a cross-border province. Connect Limburg, the organisation responsible for implementing the brand strategy, have the important task of making sure Limburg stakeholders are engaged with the strategy and … The post Cross-border boon for Limburg businesses appeared first on placesbrands.
  • Field notes from Jakarta

    Samantha North
    16 Jun 2015 | 12:14 pm
    Last week I visited Jakarta for the first time. After just a few minutes in the city, one thing was obvious above all else. Traffic. It took over two hours for the taxi to make the relatively short trek from airport to the diplomatic district, where my hotel was located. This unfortunate fact about the … The post Field notes from Jakarta appeared first on placesbrands.
  • Chicago: The city as a stage

    Samantha North
    1 Jun 2015 | 2:33 am
    How do the characters of individual neighbourhoods affect the image of a city? This week, we head to the US to explore the city of Chicago and some of its lesser-known neighbourhoods. We’re in the company of Borough & Block, a Chicago-based brand agency who are engaged in the Whistlestops project, which aims to highlight … The post Chicago: The city as a stage appeared first on placesbrands.
 
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    Denise Lee Yohn

  • ICYMI: brand-building excuses, IKEA, WGBD discussion guide, loyalty, social storytelling & more

    Denise Lee Yohn
    29 Jun 2015 | 10:19 pm
    In case you missed it, my most popular content from June is included below.  Hope this digest is helpful to you! Are You Making Excuses for Not Building Your Brand or Are You Embracing Its Potential? – a byline for OPENfor.business about how some leaders hear of proven brand-building approaches and think of all the reasons why they don’t apply to them.         How IKEA Designs Its Brand Success – my latest Forbes column relaying insights from an interview with and presentation by Leontyne Green Sykes, CMO of IKEA North America         When…
  • brand experience brief: samplinglab

    Denise Lee Yohn
    22 Jun 2015 | 10:41 pm
    Here’s my newest Brand Experience Brief, a video audit and analysis of a new or interesting retail or restaurant concept — and this store certainly is interesting.  SamplingLab is a store where you can try free samples of products and give your feedback to the companies that make them.  For product companies SamplingLab offers a step up from typical brand activations like giveaways on the street corner or at a festival and it’s a way to collect insights outside of traditional market research which often takes place in an artificial environment.  Take a look: BEB SamplingLab…
  • brand book bites from organizations in the face of crisis

    Denise Lee Yohn
    16 Jun 2015 | 1:56 am
    – the book:  Organizations in the Face of Crisis: Managing the Brand and Stakeholders — a thorough text on a tough topic – the brains:  Dennis Tafoya is the president of CompCite Inc., a research and development firm whose research focus explores factors that affect performance at individual, group and organizational levels. check out my conversation with Dennis to learn: how brand trauma causes the loss of influence, credibility, esteem, privileges why managing the crisis is different from managing the firm on a day to day basis the 3 parts of a crisis management plan…
  • are you speaking the wrong loyalty language?

    Denise Lee Yohn
    8 Jun 2015 | 10:13 pm
    Over a third of customers say they would not be loyal to a brand if it weren’t for the brand’s loyalty program, according to Bond Brand Loyalty.  Bond also reports 68% of Millennials wouldn’t be loyal to a brand without a strong loyalty program.   Research by talech shows 87% of consumers want a customer loyalty program.  So it’s no wonder 91% of companies have some sort of customer engagement or loyalty program (Experian). But 67% of consumers are not satisfied with current loyalty programs, according to Collinson Latitude.  And only 45% of retail loyalty program members…
  • discussion guide for what great brands do

    Denise Lee Yohn
    31 May 2015 | 10:50 pm
    Ever since my book What Great Brands Do was published, I’ve heard from business leaders who found it to be a rich resource for their thinking and work on brand-building.  Many have told me that they’ve shared the book with their teams and are looking for help in getting their organizations to adopt the brand-as-business management approach. Look no further!  Today I’m releasing the What Great Brands Do Discussion Guide.  Packed with provocative questions for each chapter, the Guide is intended to stimulate conversations about the brand-building  principles and actions…
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    Siegel+Gale

  • New font on the block: Siegel+Gale designers weigh-in on Apple’s new San Francisco typeset

    Mads Jakob Poulsen
    26 Jun 2015 | 12:16 pm
    Just over two weeks ago, Apple unveiled its latest and greatest at their WWDC conference in Cupertino. Forever a brand that is affixed upon high in the mind of consumers, innovators, and entrepreneurs alike, it was a fairly quiet affair—this being an “off” year for product releases, the 2015 WWDC was focused chiefly on smaller, more “personal” developments at the company. The post New font on the block: Siegel+Gale designers weigh-in on Apple’s new San Francisco typeset appeared first on Siegel+Gale.
  • Slay the jargon!

    Adrienne Michitsch
    24 Jun 2015 | 1:23 pm
    Here’s how one of Siegel+Gale’s brand communication strategists is waging war on corporate jargon. The post Slay the jargon! appeared first on Siegel+Gale.
  • The future of branding roundtable: Recap + resources

    Margaret Molloy
    16 Jun 2015 | 10:32 am
    Recently, I hosted a lunch in Chicago, convening marketing leaders for a roundtable discussion around “The Future of Branding.” The conversation was both broad and rich, with branding experts weighing in from Motorola, Optum, Sears, McDonalds, Hearst Magazines, Monitor Liability Managers and Transunion, to name a few. Each shared their experiences and insights on the changing marketing landscape. The post The future of branding roundtable: Recap + resources appeared first on Siegel+Gale.
  • Brand Matters: How being useful can set your brand apart

    Russ Meyer
    12 Jun 2015 | 12:08 pm
    In this episode of Brand Matters, Russ Meyer, global director of strategy and insights, breaks down the three elements of simplicity, and how being useful can help brands find newer and better ways to satisfy customers, build market equity, and keep people coming back for more. The post Brand Matters: How being useful can set your brand apart appeared first on Siegel+Gale.
  • Congratulations to GE Transportation on their 2015 BMA Award

    Siegel Gale
    9 Jun 2015 | 7:59 am
    Congratulations to our client GE Transportation on winning the 2015 BMA Award of Excellence for Internal Branding and Communications. The post Congratulations to GE Transportation on their 2015 BMA Award appeared first on Siegel+Gale.
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    Marketing Mojo for Small Business

  • 6 Tips to Light Up Your Email Marketing for July 4th

    Deanna Zaucha
    1 Jul 2015 | 9:47 am
    If you live in the United States, you know that this upcoming weekend is a very important holiday: Independence Day! It’s the day that Americans celebrate their freedom, show their patriotism, and send many, many emails to your inbox to remind you how lucky you are to be an American. In true marketing fashion, many of these emails are already landing in our inboxes, and are building excitement to buy and engage with several products and brands. While it is easy to become immune to these marketing messages (since we know all the tricks already), we took the liberty (pun intended) of scouring…
  • What’s Your Brand’s Personality?

    Anthony Long
    29 Jun 2015 | 11:40 am
    Earlier this month Sarah talked about how to name a business.  After you’ve carved out a name for your business, you should think about defining more of your corporate identity. After all, it makes a lot of sense to have a holistic business identity that encompasses your business name, brand, logo, and design aesthetic. Your corporate identity should carry a consistent message across mediums – from digital to print and back again. A fundamental aspect of this business identity is its brand personality. So what’s a brand personality? Simply stated, it’s the set of human…
  • A Small Business Guide to Social Media Employee Advocacy

    Deanna Zaucha
    24 Jun 2015 | 11:32 am
    When we talk about social media we are often talking about connecting with your consumers to bring a genuine voice and a face to your brand. But, did you know that you can also use social to strengthen relationships among your employees? According to EveryoneSocial, when you engage in a social employee advocacy program 20% of employees are more likely to stay at their companies, 15% are more likely to feel connected to co-workers beyond their core teams, 20% are more likely to feel inspired, and 27% are more likely to feel optimistic about their companies’ futures. Not bad, huh? However,…
  • The Washington Post 2015 Top Workplaces: Webs is Among The Best Places To Work in DC!

    Sarah Matista
    22 Jun 2015 | 11:37 am
    What makes a company a great place to come to work every day? According to The Washington Post’s 2015 Top Workplaces survey, major factors include feeling connected through meaningful work, believing a company is moving in the right direction, and feeling genuinely appreciated by your employer. (WashingtonPost.com) Each year, The Washington Post surveys employees of companies in the Washington, DC metro area in an effort to unearth the best of the best places to work in the region. This year, we are delighted to announce that Webs was among the 150 selected! Our VP and general manager Scott…
  • How To Name a Business: Choosing a Name Category

    Sarah Matista
    17 Jun 2015 | 10:09 am
    You’ve had the brilliant idea. You’ve analyzed the logistics. You’ve finally decided to start your own business. All that’s left to do now is name it, right? Easier said than done. Naming a business is an incredibly important first step toward future success, and the importance of getting it right can’t be overstated. Because building a brand takes time and dedication, changing the name of your business is a major undertaking and should be avoided if possible. The best way to avoid a name change? Taking the time to select the right name from day one. Let’s talk about how to do…
 
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    Jill Celeste - Marketing Coach

  • What To Include On Your Small Business Website

    Jill Celeste
    1 Jul 2015 | 9:06 am
    The hub of your online marketing strategy should be your website – one that showcases your expertise, experience and personality. Don’t let the idea of creating a website intimidate you. There are many easy, turnkey ways to create a website using blogging software, such as WordPress or Blogger. Once you secure your software, here are […]
  • Do You Need Help Attracting Clients?

    Jill Celeste
    27 Jun 2015 | 8:01 am
    Hi everyone! It’s a gorgeous morning here in Florida, so I thought I would take my iPhone outside and shoot this quick video. It’s only 2.5 ,minutes long, and it’s definitely imperfect, but my message is sincere. =) Did what I say sound like you? Are you struggling with your business, marketing, client attraction – […]
  • When You Have To Fire A Client

    Jill Celeste
    24 Jun 2015 | 3:18 pm
    Oh no! You have to fire a client. Boo! It’s unfortunately something most entrepreneurs have to do at least once in their journey. However, it doesn’t have to be a totally miserable experience. In fact, if you emphasize the positive and not take the situation personally, it can teach you a lot about how to […]
  • How To Set Marketing Goals

    Jill Celeste
    17 Jun 2015 | 9:10 am
    Setting marketing goals are important because you need something to measure your results against, but if your goals are too high or too low, they aren’t helping you much. And what if you have no idea what goal to set for a particular marketing tactic? It can like be pulling numbers out of the air […]
  • Please help me raise money for scholarships to the Celestial Marketing Academy

    Jill Celeste
    16 Jun 2015 | 5:29 am
    Dear Celestial Ones, When I was brainstorming about how the Celestial Marketing Academy would work, I was struck with a thought that, at the time, I didn’t know how to implement. On the notebook paper where I was writing down my ideas, I jotted down “financial aid.” I am not aware of any private marketing academies […]
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    Make Your Brand in Demand

  • Twenty signs that it is time for a rebrand

    Sherry Mirshahi-Totten
    12 Jun 2015 | 1:59 pm
    There are good reasons to rebrand your company but sometimes the signs are there and you can easily overlook them.  It is easy to do when you are so close to what you do each day. I get asked often when small businesses should rebrand so I compiled a list of the top twenty signs that show when your business is ready for one. Your sales and number of customers have taken a hit. You feel your current brand feels, sounds and looks stale and outdated; you’ve outgrown it and you’ve evolved but it’s not clear that this is so. It just doesn’t represent you anymore. You’re about to do…
  • Improve Your Brand by Sharing Your Connection Story (And Hear Mine during the Inspiring Mom Bloggers Virtual Telesummit)

    Sherry Mirshahi-Totten
    5 Jan 2015 | 6:04 am
    For 2015, I decided to invest in a new mentor who would help me take my business to a new level.  I knew I’d made the right decision when I learned about her philosophy regarding online marketing: connecting with your audience genuinely “is the new currency.” It’s more important than ever to really touch the mind AND heart of your audience because there is so much out there competing for their attention.  It’s just like this classic quote from the great Maya Angelou: “I’ve learned that people will forget what you said, people will forget what you did, but people will never…
  • Secrets of the Most Polished and Powerful Brands in Demand

    Sherry Mirshahi-Totten
    6 Nov 2014 | 7:35 pm
    You’re ready for that next big milestone in your business whether that’s (finally) writing a book, speaking on bigger stages, serving wider audiences, or just getting more publicity. In other words, you’re ready to become a true Brand in Demand.  Brands in Demand in all industries have one thing in common: they are packaged as influencers who know and follow the right branding principles that get them visibility.  Learn the top secrets of  three of the best influencers below. Beyonce:  Here’s what Beyonce does so well:  she knows how to capture the mind and heart of her…
  • Prevent a Logo “Uh-Oh” By Asking These Two Super Important Questions

    Sherry Mirshahi-Totten
    17 Apr 2014 | 7:40 pm
    Deciding which logo you’ll choose for your brand (or rebrand) isn’t always easy because a logo can mean so much. While it isn’t your brand on its own, it is one of the many things people will identify with your company. A great logo designer will provide a few options and styles so you can pick the right logo for you. But how do you decide which one is “right?” And what are the two magic questions you have to ask to really make the best choice? Read on to find out! Put Your Logo Concepts to the Test: 9 Logo Must-Haves When you are deciding on which logo to…
  • Increase Visibility for Your Brand With Multiple Domain Names

    Sherry Mirshahi-Totten
    27 Mar 2014 | 8:04 pm
    Visibility: we all want it for our businesses, right?  And there are many great tactics that will help you do just that.  In fact, in my upcoming “Expand Your Brand Visibility Workshop,” I will be helping my class create visibility materials centered around 4 of my favorite tactics:  speaking, partnerships, content and social media.  But there is one strategy that you can implement right now for your business to get more visibility that requires no special skills: buying multiple domain names.  Read on to learn more! Boost Your Brand’s Visibility Starting Now One of…
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    Once a Day Marketing

  • Branding the Original Santa Fe Film Festival

    James Glover
    30 Jun 2015 | 4:57 am
    The Original Santa Fe Film FestivalListen to our featured Ask Those Branding Guys™ radio show podcast: The Original Santa Fe Film Festival Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys™, we discussed branding strategy for a New Mexico’s original film festival. Joining us on the show was Nani Rivera, Executive Director of the Santa Fe Film Festival. Santa Fe Film Festival is the oldest of its kind in New Mexico and is known around the world. The organization works with the film community and provides education to…
  • Social Media Branding Tips

    James Glover
    29 Jun 2015 | 7:16 am
    Once a Day Marketing YouTube Views Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are talking about branding and harnessing the power of social media. Social media channels are an inexpensive ways to reach your target customers. Many businesses hesitate to jump into social media for a variety of reasons. There is a “fear factor” which may be the result of misunderstanding or believing it is a fad. Social media is here to stay and is becoming widely used for customer service and customer care. A business who would like to begin using social media should…
  • Branding an Alien Beer

    James Glover
    23 Jun 2015 | 5:58 am
    A six-pack of out-of-this-world Alien Amber Ale from Sierra Blanca Brewery Listen to our featured Ask Those Branding Guys™ radio show podcast: Sierra Blanca Brewery Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys™, we discussed branding strategy with a micro New Mexico brewery. Joining us on the show was Richard Weber, Owner of Sierra Blanca Brewery in Moriarty, New Mexico. Sierra Blanca brews 17 beers along with seasonal products and is known for their signature brand Alien beer. Alien brew was first created for the 50th…
  • Elements of a Great Video Advertisement

    James Glover
    22 Jun 2015 | 5:41 am
    Create Powerful Video Advertisements Hello, I’m Marianne Tenenbaum, Branding Strategist for Once a Day Marketing™. Today we’re discussing the essential elements of a great video advertisement. Notice that I said video advertisement rather than television commercial. Keep in mind that your ad may not always run only on broadcast television or cable channels; it will be seen via YouTube and other platforms on computers, tablets and smart phones as well. Key items to consider: • Hire a professional media producer to develop a polished, professional video • Ensure the style of the…
  • Branding a Glass Blowing Artist

    James Glover
    16 Jun 2015 | 8:30 am
    The Work of Elodie Holmes and Liquid Light Glass Listen to our featured Ask Those Branding Guys™ radio show podcast: Liquid Light Glass Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys™, we discussed branding strategy for a well-known Santa Fe glass blowing artist. Joining us on the show was Elodie Holmes, Artist and Owner of Liquid Light Glass. Elodie named her business for the glowing liquid that glass becomes when it is heated to 2100°. She has been in her current Santa Fe studio for 15 years. Although she has a wide…
 
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    Pixel Productions Inc.

  • Pinterest Science: Outsmart the Feed

    Chris London
    30 Jun 2015 | 8:29 am
    Pinterest has proven itself to be a powerful force for driving both traffic and sales for business owners. An article from Mashable.com states Pinterest drives more traffic than Twitter. Whether you’re a blogger, an e-commerce business owner or a small business owner with a brick-and-mortar store, you need to know the ins and outs of successfully navigating Pinterest marketing. Be Pin-Worthy On Pinterest, high quality, shareable images rule the day! The key to having your items “pinned” is to create a pin- worthy image. Spend time on this as it will be worth it in the long…
  • The Challenges of Growing A Local Small Business

    Chris London
    29 Jun 2015 | 10:25 am
    Owning your own business; it’s the American Dream, right? Needless to say that launching a start up and making one successful are two very different things. As many have discovered, growing a local small business is a HUGE accomplishment. A large part of this is due to the fact that 8 out of 10 entrepreneurs who start a business fail within the first 18 months. We’ve all heard the frightening statistics, so what challenges are successful small businesses overcoming in their local environment?  What challenges do entrepreneurs wanting to take a crack at sprouting locally…
  • Iconic Mascots: The Face Behind the Brand

    Chris London
    17 Jun 2015 | 8:40 am
    Many name brands became so by creating a universally-recognized image. And while many company’s products are what serve as that image, it is often a character representing that product or service that stands out more vividly in a consumer’s mind. Take a look at some of the most iconic brand mascots over the years. 1. Mr. Peanut Mr. Peanut was the result of a drawing contest back in 1906, and ever since, he’s been on the front of Planters jars across the nation. A 14-year-old boy submitted the drawing, winning the Planters competition. In 2013, comedian Bill Hader gave Mr. Peanut…
  • Stupid Warning Labels That You’ll Find Funny

    Chris London
    16 Jun 2015 | 8:25 am
    I was trading funny design stories with a colleague of mine Rachelle, from NTI Data, and she shared this infographic with me that she had done a while back. I got a few good chuckles out of it so I asked if I could repost it here to share with you all. Hope you enjoy 34 Funny & Stupid Warning Labels to Laugh at and Avoid [infographic] The post Stupid Warning Labels That You’ll Find Funny appeared first on Pixel Productions Inc.. Related posts: How to Identify a Bad Web Design Client Knowing how to identify and deal with a bad web... 12 Funny Faces of the 2012 London Olympics While…
  • Hire A Website Developer, Why Bother?

    Shannon Crutchfield
    15 Jun 2015 | 5:35 pm
    With so many great website templates out there, why would anyone hire a website developer? No matter what business you find yourself in, having a great website is no longer an advantage, but a necessity. A great looking, well-thought out, and functional website is key to building a reputable online presence. Having an outdated or broken website can not only damage online sales, but also create brand distrust – building a barrier between your business and potential customers. This is why savvy business owners still find it essential to hire a professional website developer. There’s a…
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    BP&O - Branding, Packaging and Opinion

  • The Best of BP&O — June 2015

    Richard Baird
    29 Jun 2015 | 2:16 am
    Curated by Richard Baird. Highlights this month have included Horse’s packaging work for mineral water Nongfu, B&B Studio’s brand identity and packaging design treatment for new veg pot brand BOL and Huaman’s work for modernist rug specialist Hidraulik. However, there were six projects that stood out and have made it into BP&O’s Best of Series, a feature that brings together the most interesting and unusual projects published on the site each month for another opportunity to be seen and shared.   From Babies With Love designed by Paul Belford Ltd.
  • BOL designed by B&B Studio

    Richard Baird
    26 Jun 2015 | 1:47 am
    Opinion by Richard Baird. BOL is a range of vegetable pots made from fresh natural ingredients using recipes inspired by local chefs and street market stalls from a variety of international destinations, packed and presented with a modern on-the-go convenience in mind. BOL was created by Paul Brown, the former general manager of Innocent’s food division, following the company’s exit from the category, and features a brand identity and packaging treatment developed by London based B&B Studio. B&B Studio manage to distil down BOL’s key propositions of simple, tasty and filling…
  • UAL 2015 Summer Campaign designed by Spy

    Richard Baird
    25 Jun 2015 | 1:23 am
    Opinion by Richard Baird. The University of the Arts London is Europe’s largest specialist arts and design university. It is made up of six colleges, each with its own unique character and programme, yet unified in their effort to deliver a high quality creative eduction. This united position is expressed through a visual identity system developed by Pentagram partner Domenic Lippa. Based around a robust, black and white typographic system, UAL’s visual identity affords each college the opportunity to experiment with its own approach to visual communication. This month sees the…
  • Virginia Hayward designed by Salad

    Richard Baird
    24 Jun 2015 | 2:17 am
    Opinion by Richard Baird. Virginia Hayward is a family run business that creates hampers and gifts for both the retail and wholesale markets. It began life 30 years ago, from home, on a kitchen table, and has developed into one of the largest hamper companies working in the UK today. With ambitious plans for growth, Virginia Hayward worked with Bournemouth and London based design studio Salad to reimagine and resolve what had become a diluted set of assets across a variety of touch points with a new brand identity system. This system went on to include a new logotype, colour palette,…
  • Global Art Project designed by Work In Progress

    Richard Baird
    23 Jun 2015 | 2:18 am
    Opinion by Richard Baird. The Global Art Project was established by Norwegian independent curator and writer Selene Wendt as a professional platform and framework for the communication, development and presentation of international contemporary art across geographical borders with the intention of bringing together all aspects of exhibition development. The Global Art Project is based in the city of Oslo and features a new brand identity, developed by multi-disciplinary design studio Work In Progress, that included duplex and die cut business cards, notebook, A6 presentation folder with…
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    richardbaird.co.uk

  • On BP&O No.82

    Richard Baird
    30 Jun 2015 | 12:35 am
    Reviewed on BP&O No.82 UAL ’15 Campaign by Spy FS Silas Campaign by Believe In BOL by B&B Studio Virginia Hayward by Salad The Global Art project by Work In Progress Last week on BP&O I took a look at Spy’s campaign work for The University of the Arts London, Believe In’s launch campaign for the font family FS Silas, B&B Studio’s latest packaging work for veg pot business BOL, Salad’s rebranding of British hamper company Virginia Hayward, and The Global Art Project by Work In Progress. Tweet This   |   Subscribe   |   More from BP&O…
  • Articles For Designers No.43

    Richard Baird
    29 Jun 2015 | 1:18 am
    Articles for Designers No.43 Emotive Automotive Anatomy Of A Logo: Star Wars Interview: Confetti The Designer’s Guide To Custom Typography This week Fontsmith provides insight into their work for car manufacturer Renault, Gizmodo looks at the evolution of the Star Wars logo, Collective Magazine interview Melbourne-based design studio Confetti, and Design Survival draws together advice from a variety of established designers to help new designers create custom typography. Tweet This   |   Subscribe   |   More Picks The post Articles For Designers No.43 appeared first on .
  • On BP&O No.81

    Richard Baird
    23 Jun 2015 | 10:25 am
    Reviewed on BP&O No.81 Fever-Tree by B&B Studio Hidraulik by Huaman Melba at The Savoy by Pentagram Updated: Privacy International by Paul Belford Ltd. Last week I took a look at B&B Studio’s latest packaging work for tonic water and soft drink mixer business Fever-Tree, Huaman’s brand identity and packaging for Barcelona based modernist rug company Hydraulic, Pentagram’s work for Melba at The Savoy and I updated my article on Paul Belford’s work for Privacy International with new images. Tweet This   |   Subscribe   |   More from BP&O The…
  • Articles For Designers No.42

    Richard Baird
    22 Jun 2015 | 3:26 am
    Articles for Designers No.42 What To Do With Feedback About Your Work Lynda Relph-Knight On Creative Courage Seven Leading Architects Defend The World’s Most Hated Buildings The Designer’s Guide To Presentations This week Hugo Heneault looks at what to do with feedback for the Noun Project republished on 99u, Lynda Ralph-Knight writes about creative courage on the NB Studio blog, seven leading architects defend the world’s most hated buildings for The New York Times, and Design Survival draws together advice from a variety of established designers to help new designers present…
  • On BP&O No.80

    Richard Baird
    16 Jun 2015 | 6:42 am
    Reviewed on BP&O No.80 O by Folch The Libertine by CODO Last week I took a look at Folch’s latest brand identity work for Barcelona based creative collective O and CODO’s work for the Indianapolis liquor bar and restaurant The Libertine which included menus, hand painted signage and branded matchbooks. Tweet This   |   Subscribe   |   More from BP&O The post On BP&O No.80 appeared first on .
 
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    Macali Communications | Macali Communications

  • 8 Fireworks To Set Off Your Brand On Independence Day

    Kevin Donnellon
    1 Jul 2015 | 6:36 am
    It’s our national holiday and a perfect time to create some fireworks for your brand with ideas like: Honor a cause – partner with a cause honoring those who fought for our freedom like Wounded Warriors or Honor Flight. Run a photo event — for every photo posted with a veteran or active member of the military, a donation can be made to the cause. The brands and products that can get involved are limitless – baseball gloves and balls, golf balls, burgers, soft drinks, paper plates, charcoal, pets cars, etc. Sponsor a contest to show your fan’s holiday celebration and favorite…
  • The 6 Motivations For Sharing Online Content — Part 3

    Kevin Donnellon
    30 Jun 2015 | 6:00 am
    Got a good handle on why people share your or your competitors’ content online? Is it because the content is educational, informational or entertaining? It’s all of those things, and people’s 6 motivations for sharing are revealed in a recent New York Times study — The Psychology of Sharing – Why Do People Share Online. The survey involved 2,500 online sharers, a one-week immersion sharing panel and in-person interviews. This is part 3 of a three-part post on sharing. Part 1 talks about the 6 personas of people who share and part two talks about 7 guidelines for getting your…
  • 7 Guidelines To Getting Your Content Shared — Part 2

    Kevin Donnellon
    24 Jun 2015 | 6:00 am
    So why does your competitors’ or even your friend’s content get shared and yours doesn’t? Here’s some helpful guidelines from a recent New York Times study — The Psychology of Sharing – Why Do People Share Online. The survey involved 2,500 online sharers, a one-week immersion sharing panel and in-person interviews. This is part 2 of a two-part post on sharing. Part 1 talks about the 6 personas of people who share. The category segmentation for sharing information included: Travel Retail and fashion Technology Entertainment Finance The key guidelines for getting content shared…
  • The 6 Personas Of Online Sharers — Part 1

    Kevin Donnellon
    23 Jun 2015 | 6:00 am
    Your sister does, your college roommate might, your colleague always is and what about your competitors? Do you ever wonder about the type of people who share content online? Here’s some helpful insights from a recent New York Times study — The Psychology of Sharing – Why Do People Share Online?. The surveyinvolved 2,500 online sharers, a one-week immersion sharing panel and in-person interviews. This is part 1 of a two-part post. Part 2 talks about the key guidelines for getting content shared. The Times study identified 6 personas of sharers who are defined by: Emotional…
  • 7 Functions of Highly Shared Posts

    Kevin Donnellon
    18 Jun 2015 | 6:00 am
    A crazy product video, an inspirational quote, a dog and kid video and some crazy stunt — why are they shared and other content isn’t? Here’s some perspective, thanks to a recent Marketo Contagious Content whitepaper reveals what kind of Facebook posts get shared and provides some powerful insights and advice on enhancing shareability. The Marketo team reviewed 31,000 data points from 67 Facebook pages and 30 days’ worth of posts from many other pages to find the most shared posts from each. These surveys helped them create savvy pearls of shareability wisdom. Shareability…
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    Edwin Dearborn

  • An American Flag Ban Will Solve Nothing

    Edwin Dearborn
    23 Jun 2015 | 8:19 am
    If you believe that an American flag ban is going to stop hate, then you live in a dream world filled with progressive unicorns and pot-induced rainbows. We have made much progress along many humanitarian issues in America over the…Read more →The post An American Flag Ban Will Solve Nothing appeared first on Edwin Dearborn.
  • How To Propel Your Digital Marketing Strategy with Zero Budget

    Edwin Dearborn
    25 May 2015 | 7:06 am
    You want to initiate your digital marketing strategy for your brand and you posses zero funds to propel your strategy forward. But if we look to what the word “budget” means, we will find an interesting definition that allows us…Read more →The post How To Propel Your Digital Marketing Strategy with Zero Budget appeared first on Edwin Dearborn.
  • Small Business Marketing: Get Out of Your Head

    Edwin Dearborn
    22 May 2015 | 11:58 am
    The biggest challenge with small business marketing is getting the content out of your head and into a blog, video or other format. Too many small business owners and entrepreneurs hold onto their best content unwittingly. You Have to Move…Read more →The post Small Business Marketing: Get Out of Your Head appeared first on Edwin Dearborn.
  • Personal Branding Expert Features Unique Marketing Platform

    Edwin Dearborn
    15 Mar 2015 | 12:03 pm
    As a personal branding expert and published author on the subject, I know that creating and distributing engaging and helpful content is one of the most powerful, proven methods to generate brand awareness, as well as increasing consumer interest and…Read more →The post Personal Branding Expert Features Unique Marketing Platform appeared first on Edwin Dearborn.
  • Report: Small Business Consulting Orange County CA

    Edwin Dearborn
    13 Feb 2015 | 7:25 am
    REPORT: SMALL BUSINESS CONSULTING ORANGE COUNTY CA – The small business is the backbone and cornerstone of the American economy, and in particular here in Orange County, CA. In fact, second only to our veterans and men & women in…Read more →The post Report: Small Business Consulting Orange County CA appeared first on Edwin Dearborn.
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    AIMS Blog

  • Is Client Experience the Chicken or the Egg?

    17 Jun 2015 | 2:00 pm
    As you may sense from my recent postings, like “3 Tips to Winning at Client Experience” or “The Crumbling Golden Rule”, I am rather intrigued by the client experience, why it’s so important in today’s culture, and the steps to take to achieve a positive experience or quickly rectify a poor one.  What I have not talked about, yet, is the formation of client experience and it’s direct relation to corporate brand. I make marshmallows.  No, it’s not difficult, but it is precise.  The very first time I made them, the recipe specified “add ingredients in this…
  • How to Use Social Media to Sell

    15 Jun 2015 | 2:30 pm
    The Sales Potential from Social Media Of necessity, today’s B2C or B2B sales or marketing professionals must be proficient at “social selling.” Social media’s current audience of 1.48 billion consumers continues to expand daily. If you can connect with only “one-tenth of one percent” of this audience, you reach a million consumers at minimal expense, since you can use most social media for free. Thanks to social media, you can engage in substantive conversations – “two-way forms of communications” – with every potential customer. Traditional advertising – “one-way…
  • What Is Marketing Automation?

    10 Jun 2015 | 4:29 am
    Marketing automation is a concept we’ve been hearing a lot about this year. Though the concept isn’t exactly new, the technology has come a long way since its start in the late 90s. Taking advantage of marketing automation can help your company become more efficient, capture more leads, and understand data on a more granular level. But what is marketing automation? What is Marketing Automation? Put simply, marketing automation refers to the practice of using one system to track data for leads, automate personal marketing activities, and generate in-depth reports for all…
  • Talk the Talk AND Walk the Walk in Social Media

    8 Jun 2015 | 2:00 pm
    A few months back I wrote about the perceived generation gap and inbound marketing, and how companies can bridge that gap through embracing social media marketing.  Recently, I’ve either heard or stumbled across a few things causing me to revisit this topic, but from a slightly different perspective...actually engaging in online conversations. As we came to the time of year where television series are coming to an end and summer series have yet to kick off (not to mention…when does football start again?!) I spent some time exploring Hulu. I stumbled across the show “Younger”…
  • Excuse me, is that your website?

    3 Jun 2015 | 1:37 pm
    As I look at more and more websites it makes thinks about what makes a good/great website.  And really it just comes down to “just common sense”. Great website must have usability, in that it must work for customers, serve your purposes and be easy to use. If clients find your site difficult to use, they’ll avoid it, and yet there’s no single right approach to designing a website. To begin, simplify your site. “Don’t make me think!” is the “first law of usability.” People should never be confused about what to do, where to go or what to click to find what they want.
 
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    World Branding Forum

  • Neato Launches a Series of Witty “Neato Knows” Videos in New Campaign

    Joshua Hughes
    1 Jul 2015 | 7:18 am
    Neato Robotics, maker of the popular Neato robot vacuum, has launched a new international advertising campaign called “Neato Knows” Sometimes life is messy. Stuff falls on floors that shouldn’t be there. Neato knows this. But rather than pass judgment, Neato is there, armed with top-of-the-line laser floor navigation and multi-room cleaning technology to dutifully clean up whatever happens to end up on our floors. The 30-second web films present amusing stories on how various messes – some unexpected and some all too common – come to be, and how Neato comes to the rescue to return…
  • Tiger Balm Signs Olympic Gold Medalist Christian Taylor as Brand Spokesperson

    Olivia Pearce
    1 Jul 2015 | 5:10 am
    Triple-jump champion to promote world-renowned pain reliever in person and on social media Tiger Balm U.S. has finalised an endorsement deal with Olympic triple-jump champion Christian Taylor. The topical pain reliever product from Singapore has a strong presence in the Far East. A standout track and field athlete, Christian Taylor set state high school records in the long jump, triple jump and 400m, and won numerous World Youth Championships while growing up in Georgia. He attended the University of Florida, where he won consecutive NCAA Indoor titles and also back-to-back NCAA Outdoor…
  • TBWA Appoints Chris Garbutt As Global Creative President

    Joshua Hughes
    1 Jul 2015 | 1:52 am
    Garbutt will oversee creative across TBWA’s global accounts and will lead the New York office as Chief Creative Officer TBWA Worldwide has announced the appointment of renowned creative director Chris Garbutt as its new Global Creative President. No stranger to the TBWA network, Garbutt started his career at TBWA\Hunt\Lascaris in South Africa before moving to TBWA\Paris to become its Executive Creative Director, where he produced some of the agency’s most celebrated work for Nissan, Absolut, PlayStation, Canderel and Pedigree. Garbutt’s appointment continues the…
  • Cannes Lions and Ketchum Announce Winners of 2015 Young Lions Marketers Competition

    Olivia Pearce
    30 Jun 2015 | 6:22 am
    Teams from the United Kingdom, Dominican Republic and Turkey Win Top Honours Grace Sobey and Charlie Clinton of Unilever in the United Kingdom won the Gold Lion for the sixth-annual Young Lions Marketers Competition at the 62nd annual Cannes Lions International Festival of Creativity. Sponsored by Ketchum, this year’s competition challenged 18 teams of young, in-house marketers from around the world to develop a creative brief for a product or service that would benefit Water Aid, an international NGO dedicated to improving access to safe water, hygiene and sanitation in the…
  • UKTI Partners with Newegg to Take Top UK Brands to North American Consumers

    Thomas Ng
    30 Jun 2015 | 4:18 am
    Partnership Connects UK Companies with Newegg’s Global Customers UK Trade & Investment (UKTI) and Newegg – the largest tech-focused e-commerce platform in the US – today unveiled a partnership to take top UK brands and retailers into the North American market. Six UK companies have already signed up through the joint programme. The six UK companies already signed up include BundleBean, with innovative baby travel products; Ridge, the retro skateboard brand; and Gooey Skins, creators of fashion and art-based phone skins. A leading UK ethical wellbeing brand Fushi also signed on to…
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    Branding Strategy Source

  • Brand Storytelling

    30 Jun 2015 | 7:16 pm
    In his book The Dream Society, Rolf Jensen makes the case for a shift from an information society to a dream society in which imagination and storytelling become the primary drivers of value. He identifies six emerging emotion-based markets:1. Adventure2. Community (togetherness, friendship, and love)3. Providing and receiving care4. Self-expression (“Who am I?”)5. Peace of mind6. Standing for something (convictions)Many brands like to tell stories that demonstrate their values or their legendary service. Every brand story requires the following elements:Core…
  • The Importance of Product

    30 Jun 2015 | 6:00 am
    In large consumer packaged goods companies (houses of brands), the brand manager often manages product and brand decisions together. In branded houses, the product and brand decisions are often made separately. While products and brands are different - brands are the personifications of organizations and their products and services - products, never the less, are very important to the success of the brands whose names they bare. Witness the strength of the Apple or Tesla brands. They are based on high quality products with innovation, functionality and aesthetic appeal. Both also…
  • Reference Prices

    29 Jun 2015 | 5:38 am
    Pricing strategy is one element of brand positioning. A key concept in pricing strategy is reference prices. People often compare a product’s price to a “reference price” that they maintain in their minds for the product or product category in question. A reference price is the price that people expect or deem to be reasonable for a certain type of product. Several factors affect reference prices:Memory of Past Prices.Frame of Reference. That is, the price as compared to competitive prices, presale prices, manufacturer’s suggested prices, channel-specific prices, marked prices…
  • Extending Brand from Premium to Mid-Market

    26 Jun 2015 | 10:48 am
    Brand extension can be tricky. If done well, it can strengthen the meaning of the brand. If done poorly, it can dilute the meaning of the brand. It is particularly tricky to extend the brand down from a premium or luxury segment to a more mid-market segment. It is tricky because much of the brand's cache is in the status it confers based on its high price point and exclusivity. By definition, extending the brand down into a more moderate price point decreases the brand's exclusivity and status among its original customer base. The other trick is how to offer the brand at lower price…
  • Brand Naming

    25 Jun 2015 | 6:06 am
    I have always contended that the brand's positioning and promise and especially the consistent delivery against that positioning and promise are much more important than the brand's name. Having said that, I have also contended that most brands could benefit from an improved name.There are three general types of names: (1) coined (Kodak, Xerox), (2) associative descriptive (Amazon, Die Hard) and (3) generic descriptors (Engine Division, Pharmaceuticals). Coined names have the advantage of no previous associations but the disadvantage of requiring significant marketing communication to build…
 
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    Power Branding Secrets

  • Local Business Marketing: How Brands Can Win

    Edwin Dearborn
    30 Jun 2015 | 9:29 am
    Local business marketing is an important element for any brand to attract more clientele and generate higher revenue. As a local business marketing consultant, I know that local businesses today are in a unique position to attract more new customers as well as generate higher revenue from their local marketing efforts and budget. While local… The post Local Business Marketing: How Brands Can Win appeared first on Power Branding Secrets.
  • How to Mastermind A Powerful Personal Branding Statement

    Edwin Dearborn
    29 Jun 2015 | 7:16 am
    Masterminding your very own personal branding statement is a primary element in creating opportunity for yourself in a highly-competitive business and corporate environment. Your personal brand is the keystone to communicating your value during a job-search campaign. Once you have a clear statement to describe your value to a potential employer, you can start convincing others… The post How to Mastermind A Powerful Personal Branding Statement appeared first on Power Branding Secrets.
  • The Most Powerful Brand In The World

    Edwin Dearborn
    25 Jun 2015 | 6:00 pm
    America is the most powerful brand in the world. In fact, America is the ultimate brand. A look through history reveals the impact that America has had upon the world as well as other power brands that have emanated from America. When you list out the leaders, philosophers, artists, musicians, actors, scientists, inventors and world-renowned businesses… The post The Most Powerful Brand In The World appeared first on Power Branding Secrets.
  • Guess Who is Getting the SEO Fundamentals Right in 2015?

    Edwin Dearborn
    24 Jun 2015 | 8:12 am
    SEO Fundamentals. What are they? I just arrived back from beautiful Copenhagen, Denmark where my team and I just completed our branding project for Scandinavia’s largest acupuncture clinic. Upon my return, I received several requests and questions regarding the state of SEO fundamentals in 2015. There are three SEO fundamentals to winning the online marketing… The post Guess Who is Getting the SEO Fundamentals Right in 2015? appeared first on Power Branding Secrets.
  • How To Increase Brand Awareness With These Tactics

    Edwin Dearborn
    22 Jun 2015 | 10:11 am
    Knowing how to increase brand awareness is a consistent challenge for startups, solopreneurs and SMBs. Your brand may offer the greatest product or service in the world, but unless your existing customers and targeted audiences are aware of these, your sales endeavors will fall extremely short of their goals. One of your most important jobs as… The post How To Increase Brand Awareness With These Tactics appeared first on Power Branding Secrets.
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    Grafik

  • Draw Me a City: My Trip to Berlin

    James Wilson
    11 Jun 2015 | 10:23 am
    Today’s Berlin is a colorful, progressive city. At the end of World War II in 1945, the bombing of Berlin had reduced much of the city to rubble; occupied and divided, it was forced to literally start from the bottom. The physical fall of the Berlin wall in 1989 broke down barriers to creativity and self-expression. The art rebellion that followed is the product of a youth culture considered “urban or low-income”; Berlin is notoriously poor compared to other German cities. Walking through the streets of Berlin, aware of the years of struggle, I was struck by the need of this…
  • For Whom the Phone Streams

    Rachel Semenov
    2 Jun 2015 | 10:41 am
    If a picture is worth a thousand words, is a video worth a million? Does that mean live streaming is even more valuable? With all the video apps available, it’s difficult to tell which ones are worth the time (and megabytes of storage) to keep in your arsenal. Now with live streaming disrupting the way we record and watch videos on our phones, it’s become even more complicated. After playing around with the front-running livestream app, Periscope, it’s obvious that it has many possible uses ranging from the innovative to the idiotic. Can it be incorporated into most social media plans?
  • Lance Wain Recognized by SmartCEO

    Jennifer Parker
    21 May 2015 | 12:34 pm
    We are proud to share that Lance Wain has been announced as a finalist for the 2015 Washington Cornerstone Awards! Press Release “It’s no secret that Greater Washington is home to some of the region’s most impactful companies. Moreover, they have become part of the fabric of the communities in which they reside,” says Jaime Nespor-Zawmon, President of SmartCEO Events. “These companies are economic drivers, innovators and exemplary community stewards—they are true cornerstones of their communities. For that, we honor them.” The finalists will be celebrated at the Washington…
  • Keeping Score on ESPN’s Website Upgrades

    Sun
    12 May 2015 | 1:39 pm
    Redesigning one of the most trafficked sites on the web is a daunting task. In 2014, ESPN.com had 22 million daily visitors, making it a traffic juggernaut. So when I saw the new design for ESPN.com last month, I have to say I was a little underwhelmed. While visitors hoping for a unique or innovative experience will be sadly disappointed, everything doesn’t have to be revolutionary to be great. I’ve spent some time evaluating the new site and here are a few of my takeaways: CATCHING UP ON RESPONSIVE Most companies redesign their websites every 2 years or so; the last time ESPN did…
  • JK Moving Services Radio Spots Driving Leads Even Before The Busy Moving Season

    Marchand Cox
    20 Apr 2015 | 7:55 am
    JK Moving Services is back on the airwaves this spring with radio spots and banner ads designed to differentiate the company and underscore its brand mantra, What Matters Most. Over the past few years, all of us at Grafik have seen firsthand how JK goes above and beyond its competitors to deliver a worry-free move. Some of the features that separate the area’s largest independent mover from the rest of the pack are included in the new campaign. On air for just a few weeks, the spots are clearly resonating with audiences. Advertising campaigns have consistently performed well over the past…
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