Branding

  • Most Topular Stories

  • Retail Brand Strategy: Role Of The Flagship Store

    Branding Strategy Insider
    Mark Di Somma
    21 Jul 2014 | 12:10 am
    As the downtown areas of major metropolitans reclaim popularity and no small element of retail cool amongst the citerati, more and more globally scaled brands are scaling up their physical presence with impressive and expensive flagship stores that literally showcase who they are and what they have to offer. It’s tempting to see these stores as shops. Yes, they often provide a shopping function (which in itself differentiates them from pure-play concept stores) but the best flagships add a new dimension of physicality to a brand. They define in materials, aesthetics and by location how a…
  • the color of characters

    brandflakesforbreakfast
    Kristien Del Ferraro
    23 Jul 2014 | 5:10 am
    Color is one of the most powerful and memorable elements used in design, and no one understands this better than the masters of color, Pantone. Their new minimalist poster series featuring not much more than the color of some of the world's most beloved cartoon characters hits the point home in the most adorable way possible.
  • Brands Must Proactively Build Systems Of Trust

    Branding Strategy Insider
    Walker Smith
    22 Jul 2014 | 12:10 am
    As any banker will tell you, the moment a bank is forced to ask depositors for trust is the very moment at which, for all practical purposes, that bank becomes insolvent. A run is sure to ensue. Nobody wants their money in a bank with even the slightest chance of losing it. The mere mention of trust spooks people. Financial regulators know this. Saving banks from having to ask for trust is one of the main purposes of deposit insurance. Government guarantees that all account losses will be made whole give troubled banks a turnaround chance they wouldn’t get if they had to ask customers…
  • New Life for a Venerable Brand

    Once a Day Marketing
    James Glover
    22 Jul 2014 | 6:37 am
    63rd Spanish Market, Santa Fe, NM Listen to our featured Those Branding Guys radio show podcast: David Setford and the Spanish Colonial Arts Society Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys, we discussed the importance ensuring your brand is updated to continue to attract new customers. Joining us on the show was David Setford, Executive Director of the Spanish Colonial Arts Society in Santa Fe, New Mexico. The Museum of Spanish Colonial Art has the distinction of being the only museum in the country dedicated to the…
  • Culture Eats Strategy For Lunch

    Bulldog Drummond - Uncommon Sense
    Bulldog Drummond
    21 Jul 2014 | 8:06 am
    Written by Shawn Parr Get on a Southwest flight to anywhere, buy shoes from Zappos.com, pants from Nordstrom, groceries from Whole Foods, anything from Costco, a Starbucks espresso, or a Double-Double from In N’ Out, and you’ll get a taste of these brands’ vibrant cultures. Culture is a balanced blend of human psychology, attitudes, actions, and beliefs that combined create either pleasure or pain, serious momentum or miserable stagnation. A strong culture flourishes with a clear set of values and norms that actively guide the way a company operates. Employees are actively and…
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    brandflakesforbreakfast

  • the color of characters

    Kristien Del Ferraro
    23 Jul 2014 | 5:10 am
    Color is one of the most powerful and memorable elements used in design, and no one understands this better than the masters of color, Pantone. Their new minimalist poster series featuring not much more than the color of some of the world's most beloved cartoon characters hits the point home in the most adorable way possible.
  • meow that's what I call a super group

    Kristien Del Ferraro
    23 Jul 2014 | 5:09 am
    Did someone say meow? What's better than a cute video of a famous cat? Oh, maybe a video with SIX famous cats! Summer Cat is a pop-video staring a super group of all your favorite internet cats including Grumpy Cat, Oskar the blind cat, Klaus, Hamilton, Hipster cat and Nala. And, as if that weren't mind blowing enough, every time you watch this sugary sweet adorableness, Friskies donates one meal to cats in need. So click play and prepare for cuteness overload.
  • steal your attention, steal your data

    Kristien Del Ferraro
    23 Jul 2014 | 5:08 am
    The internet is filled with fun and distracting websites, some of which could easily be comprising your security. To illustrate that, Netherlands-based security software company Ziggo sent a sexy lady (more clothed than the ones you're likely looking at online) to distract computer users. Then BAM, she disappears to hack and wipe out your computer. A strangely effective way to get a message across.
  • neil patrick harris is at it again

    Ryan Prescott
    22 Jul 2014 | 5:02 am
    Neil Patrick Harris already has, like, a 98.1% approval rating, so the last thing we needed out of him was a clever, unorthodox turn as a pitch man. And yet, here we are with a new W+K spot for Heineken. Watch as NPH stumbles over the copious amount of red tape in advertising alcohol, while not once explaining to us how he met our mother.
  • inside-o-scope

    Ryan Prescott
    22 Jul 2014 | 5:00 am
    Stepping inside a kaleidoscope sounds like an idea your stoner cousin would present to you while you're half listening. That said, a pair of Japanese artists actually designed such a thing, and the results are pretty visually arresting. The design was for an art contest in which participants were challenged to "create something spectacular that fits within the confines of a standard shipping container," and suffice to say, we want one in our office. Now.
 
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    Branding Strategy Insider

  • Brands Must Proactively Build Systems Of Trust

    Walker Smith
    22 Jul 2014 | 12:10 am
    As any banker will tell you, the moment a bank is forced to ask depositors for trust is the very moment at which, for all practical purposes, that bank becomes insolvent. A run is sure to ensue. Nobody wants their money in a bank with even the slightest chance of losing it. The mere mention of trust spooks people. Financial regulators know this. Saving banks from having to ask for trust is one of the main purposes of deposit insurance. Government guarantees that all account losses will be made whole give troubled banks a turnaround chance they wouldn’t get if they had to ask customers…
  • Retail Brand Strategy: Role Of The Flagship Store

    Mark Di Somma
    21 Jul 2014 | 12:10 am
    As the downtown areas of major metropolitans reclaim popularity and no small element of retail cool amongst the citerati, more and more globally scaled brands are scaling up their physical presence with impressive and expensive flagship stores that literally showcase who they are and what they have to offer. It’s tempting to see these stores as shops. Yes, they often provide a shopping function (which in itself differentiates them from pure-play concept stores) but the best flagships add a new dimension of physicality to a brand. They define in materials, aesthetics and by location how a…
  • Brands Must Know The Scales And Values Of Talk

    Mark Di Somma
    18 Jul 2014 | 12:10 am
    “Everybody’s talking at me. I don’t hear a word they’re saying,” observed Harry Nilsson in 1969. 45 years on, it seems a lot of people are still not listening – but brands should be. New findings from Gallup suggests marketers may be pinning the wrong hopes on social media. While brand owners and managers continue to view Facebook and Twitter as opportunities to increase visibility and interaction, consumers are much less swayed. In fact, “Social media are not the powerful and persuasive marketing force many companies hoped they would be,” concludes the report, with just 5% of…
  • How To Avoid Short-Selling Your Brand Story

    Mark Di Somma
    17 Jul 2014 | 12:10 am
    I’m dismayed by how frequently the conversation around content seems to devolve to quantity and tactics. That’s hardly surprising in some ways because of course the two are quickly linked. When everyone’s using the same tactics, quantity starts to look like the only differentiator. Too many brands are in love with frequency. But you don’t build a deep and storied brand purely by posting and retweeting with gusto. Roel De Vries, Corporate VP, Global Head of Marketing, Communications and Brand Strategy, at Nissan Motor Co. summed it up really well in an interview with Jennifer Rooney…
  • The Twenty Most Common Brand Problems

    Brad VanAuken The Blake Project
    16 Jul 2014 | 8:30 pm
    After thirty years experience in brand management and marketing, I have directly advised more than 150 brands and indirectly advised (through educational workshops, Just Ask responses, pro bono work, etc.) more than twice that number. That is to say, I have dealt with many brands’ problems in one way or another. Here is my observation of the twenty most common brand problems. No one in the organization has a solid understanding of the brand’s consumers or their needs. The brand does not stand for anything and it does not promise anything. It is just a name and a logo. The brand touts a…
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    Jonathan Salem Baskin

  • Objective Disorder

    Jonathan Salem Baskin
    23 Jul 2014 | 4:59 am
    Today, an edict was repeated. Like any legal argument, the Letter to the Bishops of the Catholic Church on the Pastoral Care of Homosexual Persons issued on October 1, 1986 was an addition to a document published on December 29, 1975 which, in turn, built upon papers that came before it. The letter was issued from an organization called the Congregation for the Doctrine of Faith, or “CDF,” which was founded in 1542 by Pope Paul III “to maintain and defend the integrity of the faith and to examine and proscribe errors and false doctrines.” That effort, otherwise known as the Holy…
  • The Privacy Debate Isn’t About Secrets, It’s About Control

    Jonathan Salem Baskin
    22 Jul 2014 | 5:00 am
    While the US government’s snooping on citizens, and the somewhat regular hacking of consumer log-in and credit info have prompted much of the debate about privacy, the really thorny angle is lurking just under everyone’s radar. Read the entire essay at Forbes
  • Sorta Pi

    Jonathan Salem Baskin
    22 Jul 2014 | 4:03 am
    Today, an approximation became exact. Pi Approximation Day was created on this day in 1988 by a physicist working in San Francisco. July 22 (22/7) is the common fractional approximation of pi though, actually, every expression of pi is an approximation, in that it’s an irrational number, so its value cannot be expressed exactly as a fraction, and its decimal representation never ends or repeats (it’s 3.1415926535 etc., and they’ve checked it to a zillion places without any change). It’s believed the ancient Egyptians and Indians knew it, and it appears explicitly in early Chinese and…
  • The Link Between Social Media Activity And Corporate Reputation

    Jonathan Salem Baskin
    21 Jul 2014 | 4:53 am
    A brief essay at Forbes recently cited an academic study that correlated social media activity with positive perceptions of a brand, and provided three conclusions: “The first conclusion highlights the importance of word of mouth marketing on social-media sites. The second conclusion suggests that high intensity social-media users are more likely to be engaged in your company’s social-media activities.Finally, it’s critical to consider the engagement of non-customers on your social-media sites, as this group is more susceptible to forming perceptions about your reputation based on…
  • Rude Shock

    Jonathan Salem Baskin
    21 Jul 2014 | 4:27 am
    Today, the cost of debate became clear. The American Civil War started with lots of speeches and rituals. Secessionist legislators gave principled speeches about states’ rights before abandoning the U.S. Congress. Southern cadets marched stoically off the fields of West Point, and professional soldiers respectfully segregated themselves before parting ways. Friends and families debated the issues over dinners and cocktails. Then, the speeches got hotter, as the sometimes convoluted eloquence of the age proved unable to mollify the anger of the Union’s abolitionists in Washington, or the…
 
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    Drew's Marketing Minute

  • Your best customers are pure gold

    Drew McLellan
    19 Jul 2014 | 9:54 pm
    You’ve heard it before — the top 20% of your customers, your very best customers, account for 80% of your profitability and referrals.  We intellectually know that and yet our behavior sure doesn’t show it. We spend all kinds of dollars, time, energy and worry chasing after new customers and after someone starts to buy, the typical business sort of forgets all about them.  Much like people’s dating patterns — there’s a lot of wooing that goes on before the wedding but after the “I do’s” get said, the florist goes broke. Our poor best…
  • Marketing automation — evil or misunderstood?

    Drew McLellan
    16 Jul 2014 | 5:06 am
    When the subject of marketing automation comes up, many purists shake their head and talk about how robotic and impersonal it is.  Well — if you do it badly, that’s very true. In that case — you really do make your potential customers feel like they’re just a number to you and that you treat everyone the same, with little regard to their specific needs. But when you build the system with your customer in mind — it can be a wonderful experience for them and for you. It all depends on if you build it once and put it on auto pilot or if you use it as a tool to…
  • Building a website your users will love

    Drew McLellan
    14 Jul 2014 | 5:06 am
    It seems like a “duh,” doesn’t it?  Of course you want to build a website your users will love. But remember, not that long ago, many businesses were wondering whether or not they even needed a website. It seemed so far-fetched that any of their customers would ever do anything but show up at their store or pick up the phone to place an order. How quickly times change. Now, a business isn’t considered legitimate until they have a web presence.  No matter what it is you sell, odds are your prospects are going to visit your website to decide if you’re even in the…
  • How to be a good agency client

    Drew McLellan
    1 Jul 2014 | 9:14 pm
    I’ve been working in advertising agencies for almost 30 years now and I’ve had the incredible good fortune to work with some amazing clients over the years. Early in my career, before I had the deciding vote on who we’d serve, I also worked with some real jerks. For most of us in the marketing world, we serve clients (could be an internal department or external, paying clients) and in most cases, we are also someone else’s client (vendor, strategic partner, agency if you’re client side, etc.) as well. I thought I’d reflect on my life with clients (and being a client) …and share…
  • Is your website sales funnel-shaped?

    Drew McLellan
    24 Jun 2014 | 7:10 am
    There’s always a lot of buzz about SEO (search engine optimization), SEM (search engine marketing) and of course, Google rankings. Rightly so – each of those plays a role in how effectively your website can serve you from a marketing and sales perspective. Your website should be sales funnel shaped. But I think most companies approach the web a little like the fable about the five blind men who were asked to describe the elephant that stood before them. The man who was near the elephant’s leg reached out, touched the elephant and announced that an elephant was like a huge tree trunk.
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    Tom Fishburne: Marketoonist

  • creative review

    tomfishburne
    20 Jul 2014 | 3:57 pm
    How we review creative is as valuable a part of the creative process as the creative itself. Yet the creative review is often overlooked and frequently misunderstood. The most talented designers in the world will create mediocre work if the creative review process is managed in a mediocre way. I love the video that circulated a few years ago called “Microsoft Designs the iPod Package”. In several hysterically accurate minutes, the sleek Apple packaging design devolves into a cluttered mess because of creative feedback from the Microsoft marketing team. The fascinating epilogue is that it…
  • sharing personal data with marketers

    tomfishburne
    13 Jul 2014 | 7:40 am
    Consumers are increasingly aware just how much personal data they’re sharing with marketers. Whether browsing online or shopping in a store with a loyalty card, consumers reveal a lot of themselves every time they interact with a brand. In a recent Communispace study (PDF), 86% of consumers would click a “Do Not Track” button if one existed and 30% would pay a 5% premium for a guarantee that their personal data would not be captured. Yet 52% of consumers would share their personal data with marketers for discounts, with younger consumers more comfortable sharing personal data. A…
  • safe is risky

    tomfishburne
    6 Jul 2014 | 8:55 am
    Organizations can spot the risks of a new idea a mile away. But there’s a curious blind spot when it comes to the risks of not taking those risks. The path of least resistance is to play it safe and keep the idea as close to the tried-and-true as possible. We just need to ask Polaroid how that strategy works in the long run. I stumbled across an interesting HBR article from Bill Taylor called “Playing It Safe Is Riskier Than You Think”. In it, he writes about an analogy of risk first framed by two business professors 25 years ago. “Executives and entrepreneurs face two very different…
  • how a brief becomes an ad

    tomfishburne
    29 Jun 2014 | 9:17 pm
    The ad creative process can be just as circuitous and political as the classic Schoolhouse Rock video about how a bill becomes a law. Creative briefs often read like peace treaties between the client and agency that pack in everything about a brand (except for a meaningful point of difference). When advertising falls flat, the root cause is often a vague and watered down brief. This dynamic creates a lot of frustration all around, as R/GA and Beats by Dre voiced in presentation at last week’s Cannes Lions Festival (provocatively titled, “F*** Briefs”). They caused a stir by proposing to…
  • marketing technobabble

    tomfishburne
    22 Jun 2014 | 9:21 pm
    Marketers can go a little trademark crazy. Sometimes we focus so much on the trademarked features of a product that we lose sight of the actual consumer need. Last week, someone sent me a piece of marketing communication for a new razor, the “Gillette(R) Fusion(R) ProGlide(R) with Flexball(TM) technology.” The string of four trademarked names to describe a single product cracked us both up. Shaving is the poster category for feature proliferation. This dynamic creates opportunity for startups like Dollar Shave Club. Dollar Shave Club’s famous launch video went at the category head-on:…
 
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    Personal Branding Blog - Stand Out In Your Career

  • From Blah to Bold: How to Make Your Resume Stand Out

    Chamber of Commerce
    23 Jul 2014 | 12:30 pm
    In its most basic form, a resume is a professional list of your experience and accomplishments. It represents the best of who you are in an easy-to-follow format. The problem, of course, is that while many of these accomplishments may have been really exciting for you in real life, they read rather dry in a text-only format. In a Careerbuilder survey, more than half of human resources managers said they spent less than two minutes looking over a resume; nearly 20 percent said they spent less than one minute. You don’t have much time to make a good first impression with your resume and with…
  • Strategies to Increase Need for Services

    Elinor Stutz
    23 Jul 2014 | 10:30 am
    Selling services can be the most frustrating occupation ever conceived if you aren’t making sales. In fact, it can make one feel quite inadequate. Instead of letting emotion take control, use analytical review to turn the situation around. Simple corrective actions may make a huge difference. Here is a quick example: 1. Become familiar with your prospect’s perspective first. Wally faces this very dilemma as he beats himself up for the inability to sell a seemingly much needed product. The problem is, he is selling a service that most average income workers in the United States subscribe…
  • The Interview Process Needs to Be Understood

    Alex Freund
    23 Jul 2014 | 2:30 am
    Many interviewers don’t know how to interview, and the majority of candidates are not sufficiently prepared for the test. Because that situation is a given, a candidate can improve the chances for hire by better understanding the interview process itself and the emotional aspects of the interview. Conversely from what our instinct might tell us, the interview focus is not on the candidate but on the interviewer’s needs and on satisfying them. And by the way, this is done on a competitive basis, because the candidate who appears to be the best fit into the interviewer’s company’s…
  • How to Create Better Content for Your Personal Brand

    Heather R. Huhman
    22 Jul 2014 | 12:30 pm
    A common misconception shared by job seekers is that personal branding is “all about me.” The reality: your personal brand is about showing your network how you can help them with your skills and expertise. Your offering as a professional is the reason why people connect and engage in conversations with you. If you’ve spent time blogging, building an online portfolio, or networking on social media, here are some ways to create better content for your personal brand: 1. Write better content for your blog. For job seekers who blog, content is key for success. Invest time in writing…
  • 20 Most Asked Interview Questions

    Ceren Cubukcu
    22 Jul 2014 | 10:30 am
    It is important to be prepared before going to an interview. Many of the behavioral interview questions are standard questions that are asked by almost anyone. Therefore, it would be to your advantage to write down your answers and read them out loud to yourself in front of a mirror or to practice your answers with a friend before your interview. The more you get prepared, the more you can succeed and get an offer. Below are the most asked interview questions and tips for answering them. 1) Tell me about yourself. (Read my previous blog post for answering this question.) 2) Why do you want…
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    CoreBrand News and Views

  • How a brand wins by caring

    14 Jul 2014 | 9:00 pm
    Recently, we were discussing a research program for a client that would provide prescriptive insights on what levers could be manipulated to enhance brand perceptions. While tossing around various brand image metrics we might want to include, I was reminded of an experience I had early in my career working with a large consumer-packaging brand. Read more...
  • Most & Least Respected 2014 Brands report media coverage

    14 Jul 2014 | 9:00 pm
    The CoreBrand Most and Least Respected Brands of 2014 Report resulted in a variety of media coverage. Following is a list articles reporting on the rankings and insights from within the report. Read more...
  • Most and Least Respected Brands of 2014 Rankings Released

    13 Jul 2014 | 9:00 pm
    CoreBrand released its second annual report on the most and least respected corporate brands - Brand Respect: The Most and Least Respected Corporate Brands. Read more...
  • Beyond the basics of brand guidelines

    8 Jul 2014 | 9:00 pm
    Brand guidelines are a critical tool in brand management. They are the culmination of many months of brand creation work and the distillation of your brand. They embody and explain who you are and also provide easy-to-follow directions on how to handle the brand. They are both strategic and practical and are the map to ensuring brand integrity and consistency. Read more...
  • BSI: Why Brand Management Will Replace Marketing

    8 Jul 2014 | 9:00 pm
    Jim Gregory, Chairman, CoreBrand is quoted discussing P&G's shift from marketing to brand management. Read more...
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    Igor

  • Google Patents Cameras Embedded In Contact Lenses

    igor
    20 Jul 2014 | 11:51 am
    They should name it “Googly Eyes”. Apple’s version would be “iPatch” Full Article, via TechCrunch
  • “LiveWire” Launches. Named By Igor

    igor
    18 Jul 2014 | 7:17 am
    LiveWire
  • “Coin” Forgoes Matchmaking Dotcom, Grabs Great Name Instead

    igor
    15 Jul 2014 | 11:13 am
    “Coin” is simply one card to replace all the credit cards, bank cards, et al in your wallet. It’s linked to your smartphone via Bluetooth so you can manage all the particulars including security. The name is iconic, definitive, memorable, viral, a deep well for marketing & advertising, lends itself to endless wordplay in the press / Twittersphere, etc. Most remarkably it is a name that came to be even though the company could not acquire Coin.com. They did it anyway. Coin realized that the name was too important to have it be decided by dotcom availability – they…
  • How to Get a Great Dotcom Name: Tesla Shows the Way

    igor
    12 Jun 2014 | 11:57 am
    In addition to the familiar .com, .net and .org domains, close to 1400 new generic Top Level Domains (gTLDS) have been green-lighted. The new gTLDs are meant to alleviate the perceived real estate shortage in the .com world. Many startups as well as existing business see the new domains as a way to get a better name for their companies, given what they see as lack of availability of .com names. The fact is a lot of great .com real estate is readily available but not yet leveraged, due to the wrongly held belief that your company name has to match your domain exactly. This myth has been…
  • Why is “Typo” a Powerful Name For a Keyboard?

    igor
    11 Jun 2014 | 11:39 am
    “Typo” does everything you want a name to do. It cuts through all the clutter, it’s viral, is instantly and eternally memorable, demonstrates the notion that this is a ground breaking offering, exudes confidence, is relevant, etc. And it makes the cash register ring. Why is this type of name so rare and why hasn’t it been given to a keyboard before? Fear. Irrational fear based on a lack of understanding of how consumers process names. The objection is obvious – “We want to convey that we make typing a better experience, typo is the opposite. It will convey…
 
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    GIRVIN | Strategic Branding Blog

  • The World of Books

    Tim
    22 Jul 2014 | 8:00 am
    The compulsion of building libraries — collections of books and the perpetual love of books, more books and books piled high — everywhere. My daughter, Gabrielle, is the official library Matrix of GIRVIN. Since she’s been working there at our Pike Place Offices and it’s dramatically deepened and grown her understanding that my perennial drive for more content, more ideas, more inspiration still lives in a foundation that drives back decades for me. The touch, the feeling, the scent, the print, the heft — the portability, the legacy, their history. They’re live shareable. The…
  • ANOTHER ANTIQUITY: HANDWRITING

    Tim
    17 Jul 2014 | 8:00 am
    THE JOURNEY FROM MIND TO KEYBOARD AND THE FLUENCY OF THE FIST, IN-HAND, FINGERED — handwritten –– Thought-bound, WORDS, POEMS AND HEARTS DRAWN OUT LARGE. There is more to handwriting than one might expect. We’ve talked about the nature of design and the signature — that design is inherently a signing, a human signature that speaks to the nature of the person that is doing the interpretation. Genius lies in that interpretation — the genius of persona. A genie, a guardian, a tutelary guardian spirit that watches over — each person’s creativity, everyone’s making. Their light…
  • Apartamento | The Production Design Expressions of Wes Anderson

    Tim
    15 Jul 2014 | 8:00 am
    The Journey of Storytelling in the Context of Space, Made Narrative Place. In the past, we’ve written about the idea of cinematic production design — and individual designers and directors — their interplay, and how interpretations of context are made. Interestingly, film Directors, oftentimes, are peculiarly [so-called] picky about the arrangements of environments in the layering of place-making. That might be shown to the shine of acute observation. Working with J.J.Abrams and team on Star Trek, I was struck, in speaking, on the Paramount lot, with production designer, Scott Chambliss…
  • Can you get thru?

    Tim
    10 Jul 2014 | 8:00 am
    The inward and outward flow of brand experience design. I was trying to make a connection with a team, a brand, and — like most of you — I was on-hold, then waiting, then holding, then waiting — and finally; and I was passed along to another, who had no clue about my call. In a manner, the idea of thru-ness and through-put of experience design, it’s always about the layering of pathways. And how is the experiencer allowed to link to their own sense of touching points in their journeying; and two how we, as designers, might be guided to see, touch, and experience. I come in. I go here.
  • Stand in, stand back

    Tim
    8 Jul 2014 | 8:00 am
    Studying the journey of brand, and those that gather around them. How close in are you? You say you know, but is that just you? Or others? I was working with a team in Texas, and we were talking about modeling brand relationships — how does a brand team synchronize with a community, understand them, and what drives them to support, hold and embrace a brand and the layering of experiences it might offer? When a brand has a stance, then others will inherently gather round, in the evidence that they hold the brand, they stand in. Standing in, they share. In our work, we look for groupings of…
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    The Engaging Brand

  • No Budget? Business Innovation Tip- No money required

    Anna Farmery
    23 Jul 2014 | 7:51 am
    Do you stop yourself from being innovative because you don’t have the business resources or funds available? What if I said you don’t need either? Copying is easier than ever. Copying is a wonderful way for your business to grow. Often the first to market is not the ultimate winner because they copy the basics and refine to something even better…..just think Google! When something is easy, business can do it without thinking. But when you copy without thinking…you are copying! When you copy and apply your thinking, you can be innovative! Business innovation does not…
  • A Fun Truth About Social Media Marketing Success

    Anna Farmery
    22 Jul 2014 | 4:49 am
    Marketing needs reasons and social media is a great vehicle to share those reasons. Reasons need to act as a glue between We understand what your problem is and demonstrate it daily. We understand what is important to you and demonstrate it daily. We understand what you want and demonstrate it daily. We understand to give is better than to receive and we give daily. So when you wonder what you should share, what social media marketing will work and what to write on social media…ask yourself these questions What are our reasons for being in business? Why are we in business and How do we…
  • Podcast 495 – Selling When You Hate Business Networking

    Anna Farmery
    21 Jul 2014 | 1:09 pm
    Do you hate networking? Do you find business networking cringe-worthy? John Corcoran of Smart Business Revolution has an amazing story. John has no Ivy League background yet he landed a job as a writer in the Clinton White House at the age of 23. How? Well, John learned how to become an intentional networker….and now he helps people like me who enjoys business networking when it just happens but feels uncomfortable when you have to ‘make it happen’. We cover How to network to get more clients. How to develop a triple win mindset for better business networking. What is…
  • The Ultimate Guide To Great Marketing Ideas

    Anna Farmery
    18 Jul 2014 | 5:26 am
    Why do we have marketing? Why don’t we just have a sales team? What do good marketing ideas add to your business? Great marketing ideas add the link between what you offer and the people who need it. So what question do great marketing ideas answer? Simply this…..they take the customer through a journey of answering – What’s in it for me? To answer that question great marketing ideas create a flow of reasons to create awareness, gain attention to create engagement. Great marketing ideas recognise that human beings need nurturing, to allow them to sell the idea to…
  • Don’t Forget This Fact About Social Media Connections

    Anna Farmery
    17 Jul 2014 | 7:16 am
    Connections. Connecting. Everything you read about social media is about connections. However often what is forgotten is that to connect to something, you need to disconnect from something. If you try and connect to everyone through everything, everywhere then you dilute the sense of your brand on social media. To understand what type of disconnections you need to think about to improve your social media success, think about… What will you NOT do? What part of the market will you not serve and what problems will you NOT solve. Then either find a partner or someone that you can steer…
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    Adweek : Advertising & Branding

  • Famous Children's Characters Are Just as Recognizable in Pantone Posters

    23 Jul 2014 | 2:52 pm
    Because designers never get tired of minimalist poster projects and Pantone-themed stuff, let us present to you the ultimate mashup: Y&R Shanghai's minimalist Pantone posters. Each one features the eyes of a famous children's character (Kermit the Frog, Garfield and Cookie Monster) set against a unique Pantone swatch with the Highlander-esque tagline, "There can only be one." The idea here is to introduce Pantone to a younger generation of artists, which will probably work if they're talking about little kids. Anyone older than 14 with ideas about studying design…
  • Family Gets Shot by 3,192 Paintballs in 5 Seconds in Ad That Supposedly Means Well

    23 Jul 2014 | 11:19 am
    VidAngel doesn't like foul language, but clearly has less of a problem with violence. The company, which cleans up streaming content online by filtering out obscene language and other objectionable material, just released the crazy ad below—in which a family sitting on a couch gets shot by 3,192 paintballs in five seconds. The point? Curse words are really bad for you! Or as the tagline puts it: "Every word has impact." The video was produced by Ackermania Creative, MysteryBox and Harmon Brothers. Joel Ackerman also worked with Harmon Brothers to create the superviral…
  • There Goes the Neighborhood? How Williamsburg Feels About Its New Starbucks [Video]

    23 Jul 2014 | 10:37 am
    Well, it was inevitable. Perhaps it's Brooklyn's final surrender to consumerism or to complete gentrification, but Williamsburg now has a Starbucks. It remains to be seen what impact its presence will have on the local economy and (sub)culture, but we wanted to get a sampling of opinions on the matter. We posted up in front of the store (just off the Lorimer subway stop) a few days after its opening and asked passersby to weigh in. Check out their reactions above. We can't wait to see what happens when there's a J Crew.
  • Interbrand Names a New CEO for North America

    23 Jul 2014 | 10:13 am
    Josh Feldmeth is the new North American CEO of Interbrand, succeeding Lee Carpenter, who is leaving the brand consultancy after 12 years. Feldmeth has served as chief of Interbrand’s New York, San Francisco and Toronto offices since last year, working on accounts like UPS, AT&T and General Electric. In his new role, he adds responsibility for offices in Cincinnati and Dayton, Ohio and the shop's BrandWizard division. The former PricewaterhouseCoopers consultant joined Interbrand in 2002 as a vp of strategy in Dayton. He transferred to the Zürich office in 2007 to oversee…
  • Jamie Gallo Returns to Agency Fold After NBA

    23 Jul 2014 | 10:01 am
    Jamie Gallo has reentered the agency world after two years with the NBA. Gallo, who was evp of global marketing at the NBA from 2012 until March 2014, is now president of the New York office of Wunderman, the direct marketing unit of WPP Group's Young & Rubicam Group. As leader of the 225-person office, Gallo succeeds Chris Loll, who left for IPG Mediabrands at the end of May. At Wunderman, Loll was managing director. The agency's last president was David Shulman, who exited in 2012 to become CEO of Organic. Before the NBA, Gallo was an agency veteran, having worked at Messner…
 
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    Brains on Fire

  • 5 Awesome Apps for Creatives + Community Managers

    Amy Taylor
    23 Jul 2014 | 7:32 am
    Want to transform text from boring black-and-white into colorful content? Meet Wordswag. With just a few clicks of your iphone, you can create gorgeous, pin-worthy graphics. No matter how much you love your coworkers, sometimes you just need to get in the zone. Noisli is a “background noise and color generator” that takes you away from the open-office distractions of ringing phones, weekend recaps and loud lunch planning and transports you to the epicenter of a rolling thunderstorm, a tranquil forest or the hum of a favorite coffee shop. Bonus? It’s available on your…
  • Friday Fotos | Edition 18

    Amy Taylor
    18 Jul 2014 | 11:38 am
    Paging Charlie… From Greenville SC to Tokyo… Are you the human we seek? Now accepting resumes for our Fall 2014 internship! Passion-spotting on the desk of Chris Talley! The post Friday Fotos | Edition 18 appeared first on Brains on Fire.
  • Banning Smartphones is Not Smart Business

    Amy Taylor
    17 Jul 2014 | 7:28 am
    Recently, it seems I have seen a lot of restaurants bragging about being “smartphone-free zones,” encouraging patrons to instead talk to one another. While I wholeheartedly agree that a meal is time meant for sharing with your dining companion(s), banning smartphones in restaurants is simply bad business.  Before I continue, I should clarify. I’m not talking about people yapping loudly on their phones — I’m talking about restaurants that are discouraging smartphone use for social media (primarily Instagram) while you’re in their establishment.
  • What will you celebrate today?

    Robbin Phillips
    16 Jul 2014 | 7:22 am
    Happy Wednesday or Happy Winsday as we call it around Brains on Fire. Too often we save celebrating for the BIG WINS and forget that it’s the little wins and little stories that add up to success. And often it’s the little wins that spark word of mouth. So what if you let the middle of the week (Winsday) trigger your organization to stop and reflect on the following questions (from Page 119 of The Passion Conversation): When was the last time we celebrated a little win – or big win, for that matter? How do we define a win for our team? How do we celebrate what makes our customers…
  • 10 Tidbits of Marketing Wisdom

    Amy Taylor
    15 Jul 2014 | 6:10 am
      The post 10 Tidbits of Marketing Wisdom appeared first on Brains on Fire.
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    The L Bhat

  • Secrets Of Eyelash Extensions

    admin
    9 Jul 2014 | 3:45 pm
    There are many things that you need to know when it comes to beauty care and top of the list is how to apply products that will make you look gorgeous for the rest of the Tennessee residents. In this particular case, it is great if you know all things about Franklin TN eyelash extensions so that you get that beautiful look that you so need. It is essential to consult beauticians in order to make the correct choice based on quality. The type of extension you use will essentially affect the looks you get and what looks great on someone will not necessarily look great on you. This means that…
  • The Popularity of Investing In Gold

    admin
    20 Mar 2014 | 1:46 pm
    When it comes to investments in valuable metals, gold is the most popular with companies like Fidelity gold. This is because investors look to it as a harbor or shield against difficult social, political and economic financial crises. These include social unrest, wars, national debt burden, inflation, currency fluctuations and investment markets failure. Just like the other markets, gold is a target for speculation especially when derivatives and futures contracts are involved. The other factor that makes it reliable enough to be sold off during financial difficulty is because its price has…
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    Movéo: Get There

  • Four Ways to Use Social Media Automation with an Authentic Brand Voice

    Movéo Team
    23 Jul 2014 | 6:30 am
    How do you feel about marketing automation? For some, this is a polarizing topic, especially when it comes to social media. While many feel strongly that social posts should be sent with in-the-moment authenticity, others believe that automation ensures consistent posting and is worth considering. Companies against automation tend to be focused on human-to-human connection and conversation, and they consider pre-scheduling to be a breach of their core values. While that sentiment makes sense, we would argue that the best social media strategies employ a mixture of automation and real-time…
  • Social Metrics: What Matters in 2014

    Movéo Team
    21 Jul 2014 | 8:15 am
    Data, metrics and analytics continue to be a hot topic for marketers in 2014, and that won’t change anytime soon. Everyone knows that optimizing data is key to successful marketing campaigns. The challenge, however, is understanding exactly what data is necessary for your company and how to utilize it in decision-making. Despite the new tools and reporting capabilities that are increasingly accessible to marketers, some questions still remain: What data is important? What data matters for my company? How do I translate data into actionable solutions with bottom-line impact? As we mentioned…
  • How Thought Leaders Shine on LinkedIn

    Movéo Team
    17 Jul 2014 | 6:30 am
    Thought leadership is a critical piece of the content marketing puzzle, and when leveraged correctly, it works particularly well in specialized B2B markets. In many ways, LinkedIn has emerged as the ideal platform to demonstrate thought leadership and gain influence. It’s a one-stop shop where leaders can promote their writing, be recognized for their knowledge and participate in conversations with followers. They even extend special invitations to LinkedIn Influencers, who are featured prominently as experts in their field. Whether you’re a seasoned influencer or a marketer who simply…
  • Four Ways to Make LinkedIn the Perfect B2B Social Network

    Movéo Team
    16 Jul 2014 | 6:57 am
    In light of Facebook’s new pay-for-play requirements, LinkedIn is becoming more popular than ever. It’s being heralded for its perks and its stance as an ideal platform for thought leadership. Many B2B marketers have been committed to the channel for quite some time, so this will come as no surprise to them. LinkedIn’s professional demeanor makes it the perfect place for companies to target prospects, highlight products and execute content marketing initiatives in the B2B space. While the benefits of LinkedIn are undeniable, it evolves quickly like the other channels we’ve covered…
  • Where Twitter and B2B Prospects Meet

    Movéo Team
    14 Jul 2014 | 6:39 am
    The ROI of social media is an ongoing debate between marketers and the C-suite. While most professionals who work in marketing stand firmly by the value of social media, they still occasionally flinch when required to report bottom-line results or recruit continued support for their efforts from executives. After all, social media is ideal for relationship building and influencer outreach–two things not easily measured. The reality is, however, that social media marketing requires time and resources that mandate the support of company leadership, and sometimes its worth is elusive,…
 
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    Celebrity Branding Agency » Blog

  • Robots, Time Travel and The Interview of a Lifetime

    admin
    1 Jul 2014 | 1:28 pm
    It was almost as if I was dreaming when I heard the first words come out of his mouth. It took me right back to those hundreds of hours of CD’s that my high school tennis coach gave me to listen to.  At first I shrugged those CD’s off as useless “self-help” stuff that people who didn’t have ambition or the right attitudes in life needed – in order to try to get out of their own way.  But, the further I got into training at  higher mental levels – state championships, official visits at universities around the country and setting my sights on making an Olympic run for my home…
  • Why Personal Branding is Worth the Effort: Four Benefits of a CelebrityExpert® Brand

    admin
    26 Jun 2014 | 9:38 am
    We have written a great deal about personal branding in these blog entries and articles – and today, we are going to step back and review why personal branding is such a big deal to begin with. It’s not just a trend – creating a CelebrityExpert® brand is a powerful growth strategy for your business. The bottom line is that consumers prefer to do business with a trusted expert, so when you become that expert, you have many advantages. Among them: 1) Being the expert allows you to charge higher rates. Think about it… you’re willing to pay a premium price to work with an expert when…
  • Personal Branding 101: Tell Your Story

    admin
    14 May 2014 | 1:45 pm
    The marketplace is more competitive than ever before. The weak economy means that consumers and businesses are less likely to spend than they have been in the past, and the arrival of the internet means that the competition is truly global in many cases. That’s why, as a business owner, your personal brand is more important than ever. You need to stand out from the crowd… or you’ll be lost in it. And one of the best ways to build a memorable brand is to place facts and figures on the backburner and instead focus on storytelling. A good story differentiates you and your business from the…
  • Celebrity Branding 101: Five Steps to a Stronger Personal Brand

    admin
    21 Apr 2014 | 9:21 am
    A strong personal brand is critical for the success of your business. Specifically, a personal brand that positions you as a leading expert within your marketplace will make it easier to attract and retain clients, and make it possible to charge premium rates and still win the business. How do you go about creating such a powerful brand? It takes time, and it takes a strategic approach. Below are five steps you can take to build an effective personal brand. 1) Create a business card that sets you apart from the crowd. Your business goes a long way towards creating the first impression that…
  • Social Media Marketing: Four Reasons You Can’t Afford to Wait to Get Involved

    admin
    11 Apr 2014 | 9:09 am
    We’ve written lately about how to get started on social media, but in case you’re not yet convinced that you need to get on social media, this blog entry is for you. As a business owner, social media platforms such as Facebook, LinkedIn, and Twitter give you the opportunity to reach a potentially huge audience for very little cost. Here are four reasons you can’t afford to wait to get involved: 1) Your competitors are on social media. Whether you are on social media or not, you can count on this: you have competition on social media. Businesses in all sorts of industries, from…
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    Latest Thinking

  • The U.S. House Signals Significant Mobile Usage Upticks

    plamotte
    22 Jul 2014 | 12:00 am
    If your company isn’t already leveraging mobile communications for customer and stakeholder outreach – which, admittedly, it should have started doing long ago – the U.S. House of Representatives just provided a major indicator that you are falling behind the times. With passage of the Permanent Internet Tax Freedom Act, the House has essentially signaled that U.S. broadband and mobile Internet access has expanded to the point that it needs to be protected from state taxes. With more than 85.5 million broadband subscriptions and mobile use that more than doubled to 3.2 trillion…
  • Protecting Reputations Amid Insider Trading Allegations

    lcreutzfeldt
    21 Jul 2014 | 9:47 am
    Last month, speculation swirled around accusations of insider trading leveled against three prominent people – famed golfer Phil Mickelson, billionaire investor Carl Icahn, and Las Vegas businessman and gambler, William T. Walters. Federal authorities were investigating well-timed trades by Mickelson and Walters in Clorox as Carl Icahn was preparing a takeover bid for the company in 2011. The public watched with fascination. An article in The New York Times said the three share a common trait of risk-taking that helps account for their success – but may also have contributed to their…
  • When Academic “Studies” Become PR Tools, Everyone Loses

    ggrabowski
    7 Jul 2014 | 6:38 am
    The University of California at Davis published a recent study allegedly linking pesticide exposure to neurodevelopmental disorders such as autism. The media reacted as they often do when an NGO or consumer advocacy group claims that cell phones cause brain tumors, plastic bottles cause cancer, or caffeine is bad for your heart. News outlets from CNN to CBS ran with scary headlines that lent the study credibility. Even WebMD climbed on the bandwagon. It now seems obvious the media should have done their homework before racing to break the story. As it turns out, the university’s study…
  • Cyber Governance: What Every Director Needs to Know

    sdavis
    5 Jun 2014 | 1:31 pm
    In this article published today by The Harvard Law School Forum on Corporate Governance and Financial Regulation, Paul Ferrillo, counsel at Weil, Gotshal & Manges LLP, outlines what every director needs to know about oversight of their companies’ cyber security programs. As a result of the recent data breach impacting Target Corporation, ISS has recommended against the election of seven of Target’s ten directors. That decision, controversial as it may be, should serve as a wake-up call for any board member charged with ensuring that the company’s proprietary information –…
  • Want Real Economic Recovery? Look to Mom and Pop

    rlevick
    19 May 2014 | 7:04 am
    In this article published today on Forbes.com, we examine a primary reason why the Great Recession may end up outdistancing the Great Depression before real recovery takes hold. While commendable and somewhat effective, the policy fixes that have been implemented and floated since Bear and Lehman collapsed continue to overlook the one economic sector that creates more jobs than any other: small business. Read the full article here.
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    The Fresh Peel // Ripe Brand Strategy. Juicy Insights and Trends.

  • Simple Steps to Make Branding Work for You

    AC
    10 Jul 2014 | 8:29 pm
    Marketing and branding products goes beyond just creating a clever slogan and a few good ads for print and web. What many startups tend to forget is that branding is a big part of the deal as well. Perhaps this is because these new companies do not really understand the branding concept. Here are a few simple steps to making branding work for you: Create a Lasting and Compelling Logo Naming the company or products goes a long way, and so does the logo that’s attached to it. You want the logo to be memorable, yet also leave a lasting impression on the memory of anyone who sees it. Some…
  • Selecting the Right E-commerce Plug-in For Your WordPress Site

    AC
    1 May 2014 | 5:31 am
    Having your own website is a dream come true. You like WordPress and because it’s cheap, you’ve used it to set up your website. The entire process was simple and easy and your website is ready to go in under a week. You are happy with how it looks and how fast the website loads and its appearance. You can finally upload your products for sale and you can’t wait to see how much business you can make. But wait, before all this happens, don’t you have to select an ecommerce plug-in for your WordPress site? Yes, You Do Need an Ecommerce Plug-in The website Web-savvy-marketing states that…
  • Is All Press Good Press? Making Reporters Fall in Love with Your Startup

    Ivan Serrano
    20 Mar 2014 | 7:40 pm
    In the world of small business marketing, consumers tend choose one product over another solely because of how recognizable a brand is. While an off-brand product will usually be less expensive, many would rather spend the extra cents (or dollars) for a better known product. So how can you get your own brand to stand up to the competition? It’ll take much more than a bold logo and pretty packaging, as building a brand is essentially developing an identity– one that is not like anyone else’s. In order for a brand to succeed, you need to convey experience, engage with your customers,…
  • Role of Channels in the Customer Journey

    Chris Wilson
    13 Mar 2014 | 6:57 am
    In Experian’s latest 2014 Digital Marketer: Benchmark and Trend Report, they asked marketers to identify how each of 12 channels fits into their customer’s journey, choosing whether each has a “greeter” role (creating awareness), operates as an “influencer” (generating interest) or is a “closer” (getting the sale). Here are some takeaways from their findings: 82% of marketers see the role of social media as a channel to create awareness or generate interest. Only 4% say that social media “gets the sale.” Website and email are seen as the top channels for…
  • A One-Two Step Combo: Five Reasons Why You Should Add a Blog to Your Shopping Cart

    AC
    13 Mar 2014 | 6:38 am
    A well-trained boxer or martial artist knows the value of a one-two step combination during a match. A jab-hook or punch-kick combo at a pivotal moment of any battle can easily seal the deal and wrap things up without any further delay. The same principle can easily apply to using your eCommerce shopping cart to seal the deal when converting your customers. However, instead of using a jab-kick, you want to use the blog-shopping cart method for a number of different reasons. Keep the Customers Informed By using quality content throughout your blog, you will be able to keep your customers and…
 
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    namestormers.com

  • What Must Your New Name Do?

    admin
    21 Jul 2014 | 9:09 am
      A simple enough question that we’ve asked for over 20 years. The answers range from the deceptively simple: “Sell itself” to the overly ambitious “Telegraph our brand positioning, differentiate from the competition, improve customer loyalty, catch the attention of prospects and grow our revenues while increasing our market share.” But what if we change the question to perhaps better fit your situation: What Must Your New Name Do … Even if You Don’t Have a Budget? Well, it may be that you just need your new name to get prospects to take the next…
  • 31 Mar 2009 | 7:36 pm

    admin
    31 Mar 2009 | 7:36 pm
    ————- A name is usually the first thing seen and all too often, the first thing forgotten. For this reason, it’s important for businesses, services, and nonprofit organizations to choose the right brand name to make a favorable impression and drive their business success. Since 1985, NameStormers has worked with thousands of national and international companies to create engaging brand names for products, companies, and services in less time and for less money. We work with you to develop the right company name and develop winning branding strategies for a flat,…
  • 10 Dec 2008 | 8:49 pm

    admin
    10 Dec 2008 | 8:49 pm
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    Celebrity Branding Agency » Blog

  • Robots, Time Travel and The Interview of a Lifetime

    admin
    1 Jul 2014 | 1:28 pm
    It was almost as if I was dreaming when I heard the first words come out of his mouth. It took me right back to those hundreds of hours of CD’s that my high school tennis coach gave me to listen to.  At first I shrugged those CD’s off as useless “self-help” stuff that people who didn’t have ambition or the right attitudes in life needed – in order to try to get out of their own way.  But, the further I got into training at  higher mental levels – state championships, official visits at universities around the country and setting my sights on making an Olympic run for my home…
  • Why Personal Branding is Worth the Effort: Four Benefits of a CelebrityExpert® Brand

    admin
    26 Jun 2014 | 9:38 am
    We have written a great deal about personal branding in these blog entries and articles – and today, we are going to step back and review why personal branding is such a big deal to begin with. It’s not just a trend – creating a CelebrityExpert® brand is a powerful growth strategy for your business. The bottom line is that consumers prefer to do business with a trusted expert, so when you become that expert, you have many advantages. Among them: 1) Being the expert allows you to charge higher rates. Think about it… you’re willing to pay a premium price to work with an expert when…
  • Personal Branding 101: Tell Your Story

    admin
    14 May 2014 | 1:45 pm
    The marketplace is more competitive than ever before. The weak economy means that consumers and businesses are less likely to spend than they have been in the past, and the arrival of the internet means that the competition is truly global in many cases. That’s why, as a business owner, your personal brand is more important than ever. You need to stand out from the crowd… or you’ll be lost in it. And one of the best ways to build a memorable brand is to place facts and figures on the backburner and instead focus on storytelling. A good story differentiates you and your business from the…
  • Celebrity Branding 101: Five Steps to a Stronger Personal Brand

    admin
    21 Apr 2014 | 9:21 am
    A strong personal brand is critical for the success of your business. Specifically, a personal brand that positions you as a leading expert within your marketplace will make it easier to attract and retain clients, and make it possible to charge premium rates and still win the business. How do you go about creating such a powerful brand? It takes time, and it takes a strategic approach. Below are five steps you can take to build an effective personal brand. 1) Create a business card that sets you apart from the crowd. Your business goes a long way towards creating the first impression that…
  • Social Media Marketing: Four Reasons You Can’t Afford to Wait to Get Involved

    admin
    11 Apr 2014 | 9:09 am
    We’ve written lately about how to get started on social media, but in case you’re not yet convinced that you need to get on social media, this blog entry is for you. As a business owner, social media platforms such as Facebook, LinkedIn, and Twitter give you the opportunity to reach a potentially huge audience for very little cost. Here are four reasons you can’t afford to wait to get involved: 1) Your competitors are on social media. Whether you are on social media or not, you can count on this: you have competition on social media. Businesses in all sorts of industries, from…
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    brandchannel.com

  • With Product Guy at the Helm, Lincoln's Luxury Lineup Could See Boost

    23 Jul 2014 | 3:38 pm
    Ford has been making noise about reviving the Lincoln brand for a few years now, but it took a change at the top, from Alan Mulally to new CEO Mark Fields, for the company to get really serious about it. Fields, who took the helm on July 1, just named a new executive to oversee Lincoln and has been touting his plans for the underutilized luxury brand as he took over for the retired Mulally earlier this month. Reports have come out suggesting that Mulally never warmed up to the Lincoln brand even late in his tenure and was willing to let it die as so many other venerable auto brands…
  • LinkedIn Gives Brands a Publishing and Customer Service Platform Like No Other

    23 Jul 2014 | 1:28 pm
    LinkedIn is steadily becoming a major focus for brand marketing thanks to its commitment to value-added B2B services like self-publishing that allow brands to build themselves up online. With an in-house ad business through its "Sponsored Updates" feature and its recent acquisition of Bizo and Newsle, LinkedIn is increasingly giving brands a platform to promote their content and services to other brands and potential employees.   “Publishing solid, optimized content on LinkedIn allows you the opportunity to showcase your brand, and reach a significant amount of qualified potential…
  • Target Snaps Up Mobile Shopping Innovation with Image Recognition App

    23 Jul 2014 | 11:49 am
    Whoever tries to hack into Target’s data next is going to have a lot more to dig through. The retailer's new app, In a Snap, aims at improving its foothold in the mobile shopping space by allowing users to take pictures of Target products in print (magazines, catalogs and newspapers) and then simply click to buy. The free app, which uses advanced image recognition technology, allows consumers to have their product shipped or held for them at a local store—all part of Target's big push to ramp up e-commerce and click-and-collect efforts as it continues to feel the pressure…
  • China's Latest Meat Scandal Could Deal a Death Blow to Brands Like KFC

    23 Jul 2014 | 9:52 am
    Restaurants in China can take heart in the fact that their newly found brand nadirs are not unilateral. A new tainted chicken supply scandal has seen Burger King, Starbuck's, McDonald's, Papa John's, Subway, TGI Friday's and Pizza Hut caught in a PR disaster with Japan's Yoshinoya, 7-Eleven and even a local sacrificial lamb, China's Dico's chain. As Apple (and McDonald's and other foreign brands) know, China's state media loves nothing more than picking national brands up by knocking foreign brands down. Indeed, there is already a whole microsite dedicated to bashing the foreign brands…
  • Reinventing the Toilet, and Feeling Flush with Pride

    23 Jul 2014 | 8:28 am
    The forerunner to the modern flush system was patented in 1775 by London watchmaker Alexander Cummings, and ever since, designers and inventors have tried to create a better mousetrap for a basic human activity. But access to a flush toilet divides the globe. According to the Bill and Melinda Gates Foundation, an estimated 2.5 billion people worldwide, or two out of every five, don’t have such access. The need is great (nearly 1.5 million children die each year from food and water tainted with fecal matter) and the category is ripe for innovation, which spurred the Gates Foundation to…
 
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    RadiantBrands Blog

  • College brands - What’s in a name? Everything

    Steven Donaldson
    15 Jul 2014 | 12:12 pm
    Would you rather go to Contra Costa Community College or Contra Costa College? How about Vista Community College or Berkeley City College? Building a brand derives from understanding how names are perceived and what meaning is attached to them. And over time, this changes for the market and your target audience. The evolution of community colleges is a fascinating one. Originally known as “junior colleges”, they were created to help adjust to the overwhelming amount of G.I.s returning home from WWII and able to attend college, according to the G.I. Bill. The junior college system…
  • How People Search for Healthcare – like everything else, online, mobile and fast

    Steven Donaldson
    17 Dec 2013 | 8:32 pm
    Why a Mobile and Online Healthcare Marketing Strategy is Essential The vast majority of individuals and families seeking healthcare services are using web search to compare costs, services and local availability of healthcare programs. This is especially true when it comes for nursing home care and senior related services. And, based on a recent Wall Street Journal article (12/16/13), the ad spend by health insurers has more than doubled in one year:  $194 million  from Oct. 1 to Nov. 10 alone, according to Kantar Media, which tracks insurance advertising. That isn’t far below the…
  • How can nonprofit brands focus on real value?

    Steven Donaldson
    25 Oct 2013 | 12:16 pm
    Not-for-profit organizations often do not think of themselves as brands. They think in terms of their mission: providing needed services, helping the poor, championing a better world. However, they are brands that deliver real value and have a public image and loyal followings. Organizations such as Amnesty International, Doctors without Borders  and United Way are reshaping themselves and now have the challenge of proving their value. The organization Charity Navigator, founded in 2001, developed a rating system for nonprofits which evaluates charities on what they consider good financial…
  • Barnes & Noble: retail store or Nook?– the value of location

    Steven Donaldson
    29 Jul 2013 | 11:59 am
    Book stores are changing, as are customers The recent announcement of a possible separation of the Nook from its retail bookstore component has turned heads but it’s probably a very smart move. When Barnes & Noble created the Nook it was an attempt to compete for the rapidly expanding ebook business. The cost of creating a book, a newspaper, anything publishable and readable went to zero virtually overnight. The players in this digital space, such as Amazon and Apple, have always had an advantage creating digital content since they are digital experience companies. No matter what…
  • Do they get you? Can Starbucks really be local?

    Steven Donaldson
    1 Jul 2013 | 8:38 am
    So what’s your value to your customers? How do you build a reputation and experience with your brand that customers love? The issue about being local as a brand is becoming overly inflated. There are tons of local coffee shops and other small businesses—the successful ones focus on knowing their customers and building their store experience around their unique value. But not all local retail does this and some abysmal stores exist in every city. How do you invent what has value and create loyalty? And is the mantra of SHOP LOCAL really right? I say it’s not about that at…
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    We First Blog

  • How Coca-Cola Brings New Life Into Its Bottles And Brand

    Simon Mainwaring
    22 Jul 2014 | 11:59 am
    Coca-Cola is currently rolling out an innovative and environmentally responsible initiative called Coca-Cola 2nd Lives, starting in Vietnam and then expanding across Asia. At the heart of this effort is the intent to give their disposable bottles a second life that is meaningful, adds value to the lives of customers, and also avoids those bottles becoming yet another addition to landfills. As you see from the video, the idea is to sell kits that allow people to use the bottle in a variety of ways once they have finished drinking the product. Not only is this an incredible opportunity for…
  • What The Lego PR Crisis Can Teach You About How To Protect Your Brand

    Simon Mainwaring
    17 Jul 2014 | 11:34 am
    Much has been written about the impact of social media on marketing and the demand for greater transparency and accountability from brands. The business landscape is now littered with examples of its impact from the ousting of high profile CEO’s at companies like Abercrombie and Fitch, American Apparel and the LA Clippers, to brands mitigating the risk of consumer activism by changing their products including CVS, Chick-fil-A, and Subway. The level of accountability now demanded of brands is only getting higher. Brands are now under siege from watchdogs that will not only hold you…
  • Understanding How the World Sees You and Your Fascination Advantage

    Simon Mainwaring
    15 Jul 2014 | 10:48 am
    Sally Hogshead is Hall of Fame speaker, international author, and the world’s leading expert on fascination. Sally sat down with the We First team for a Q&A to share why she wrote her latest book, ‘How the World Sees You: Discover Your Highest Value Through the Science of Fascination’, how each person or brand can tap into the distinct traits that make us invaluable. Q: Why did you write the book, How the World Sees You? A: For over a decade, I had a torrid love affair with branding. As an advertising creative director, I developed national campaigns for clients such as MINI Cooper,…
  • Sustainability Stories: Three Common Marketing Mistakes

    Simon Mainwaring
    9 Jul 2014 | 12:53 pm
    Originally published in CSRwire In today’s radically transparent social business marketplace, the reputation of a company extends way beyond its marketing to include its supply chain, manufacturing processes, employee treatment and customer engagement. Likewise, full circle sustainability requires that companies overhaul how they source their ingredients, manufacture and distribute their products, and manage the waste they generate. Both of these realities place higher demands on time-poor executives and entrepreneurs, yet too many fail to recoup the costs of such efforts because they…
  • Self-Disruption: Personal Innovation for Public Relevance

    Simon Mainwaring
    8 Jul 2014 | 10:24 am
    I recently had the pleasure of keynoting at the PromaxBDA conference in New York City, attended by many of the entertainment industry’s top studio and network executives. This conference is a fantastic forum for leadership of all types in digital, social, and mobile marketing. Yet, I spoke about something slightly different, which is the role that each of us plays as individuals in creating a future we want for ourselves, our companies, and the world. Specifically, I focused on how to secure cultural relevance, growth opportunity, and personal impact by disrupting your current mindset in…
 
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    Executive Resume Branding

  • Are You Self-Googling Once a Week . . . Or Ever?

    Meg Guiseppi
    23 Jul 2014 | 4:05 am
    Are You Self-Googling Once a Week . . . Or Ever? is a post from: Executive Resume Branding   In executive job search, you need to build and safeguard your online personal brand and online reputation. Hopefully, you know that executive recruiters and hiring decision makers at your target companies are Googling your name, once they’ve put you on their list of potential good-fit candidates. Your search results can be the deciding factor in whether they reach out to you, or cross you off their lists. If you don’t self-Google, you’ll never know what they’re finding.
  • How to Connect on LinkedIn with Strangers . . . and Get Action

    Meg Guiseppi
    16 Jul 2014 | 5:10 am
    How to Connect on LinkedIn with Strangers . . . and Get Action is a post from: Executive Resume Branding   Networking your way into companies you’re targeting in executive job search is the best way to land a great-fit job. That means getting back in touch with those you’ve neglected – as so many of us do when we’re busy in our professional lives – and connecting with new people, to expand your network. LinkedIn is made for just that purpose. Specifically, you need to bring the following into your LinkedIn network . . . and keep you and your personal brand top of mind with…
  • Top 10 Online Personal Branding Strategies

    Meg Guiseppi
    9 Jul 2014 | 4:26 am
    Top 10 Online Personal Branding Strategies is a post from: Executive Resume Branding   [This is my latest article as Job-Hunt.org's Personal Branding Expert] Like it or not, getting involved with social media and building your personal brand online have become essential components of today’s job search. If you’re NOT out there – building your online presence, and positioning your unique ROI (Return on Investment) and good-fit qualities in front of recruiters and your target employers – consider yourself invisible to the very people who can help you achieve your career…
  • Is the Executive Resume Dead?

    Meg Guiseppi
    24 Jun 2014 | 2:53 am
    Is the Executive Resume Dead? is a post from: Executive Resume Branding   With the popularity of LinkedIn and the indisputable necessity of having a presence there, many people claim that the resume is dead, or dying . . . that it’s no longer needed, or valuable . . . that a robust, fully populated LinkedIn profile is, in fact, the new resume. After all, people searching for viable candidates like you will likely see your LinkedIn profile before they ever reach out to you and request your resume. Social recruiting has become the norm for executive recruiters. They spend a significant…
  • How to Write An Executive Biography and Where to Use It

    Meg Guiseppi
    17 Jun 2014 | 3:42 am
    How to Write An Executive Biography and Where to Use It is a post from: Executive Resume Branding     My c-suite and senior-level executive clients often ask me why they need an executive biography and how to use it. A career brand biography is a storytelling tool that breathes life into an otherwise flat rehash of your resume. For job search and career management, a bio affords the opportunity to reinforce your brand through storytelling, in a way that’s more difficult to accomplish in a resume. What a Career Brand Biography Does Better Than a Resume Showcase your leadership…
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    SimpliFlying

  • Vote Now For Your Best Airline in SimpliFlying Awards 2014! #SFAwards14

    SimpliFlying
    22 Jul 2014 | 6:39 am
    Back for the 5th time, SimpliFlying Awards are bigger and better than ever For SimpliFlying Awards 2014, not only has the awards categories been revamped with 6 categories dedicated to airlines, we also saw entries from more airlines around the world as compared in past years – from United States, Europe, Asia, Middle East and Australasia. (Note: SimpliFlying Awards for airports is coming up later this year. Details to follow soon.) And the race begins NOW til Aug, 8! Our airline finalists across six categories have put together two slides each to demonstrate quickly why they deserve…
  • [Free Report + Video] The State of Airline Marketing 2014: 7 New Trends with accompanying Case Studies

    Shubhodeep Pal
    17 Jul 2014 | 4:53 am
    The State of Airline Marketing 2014 what? Published by SimpliFlying and airlinetrends.com, this year’s report has 7 new trends, that show how airline marketing is undergoing a revolution. why? Learn about the 7 key trends in airline marketing today including Visual Culture, Cool Tech, People Power and more! Each trend is accompanied by an illustrative case-study. is the report for you? This report is indispensable for marketing and communication professionals working at airlines and creative agencies who want to stay on top of the latest trends and best practices in airline…
  • Which were the best airline marketing campaigns in June 2014? Find out in our Airline Marketing Benchmark Report

    Shubhodeep Pal
    14 Jul 2014 | 10:04 am
    Jointly produced by SimpliFlying, and industry and consumer trends research agency, airlinetrends.com, the highly-acclaimed Airline Marketing Benchmark Report analyses a wide range of airline marketing case studies each month. Disover 15 new innovative airline marketing campaigns. Every month. The monthly report contains a selection of the 15 most innovative marketing and advertising campaigns launched by airlines around the world and assesses their impact. If you are a numbers person, you’d love our report too! What’s in this month’s report? A wide range of case studies…
  • Which were the best airport marketing campaigns from the second quarter of 2014? Find out in our Airport Marketing Benchmark Report

    Shubhodeep Pal
    11 Jul 2014 | 7:15 am
    In a world of short attention spans and increasing options, advertising is undergoing an unprecedented change. Our latest airport marketing benchmark report highlights the airport brands that are developing strategies that will resonate with 21st-century travellers. Online content helps people express emotion and connect with each other around shared passions. Users want to interact through sharing, commenting and joining a conversation. Airport brands can leverage these passions and conversations to forge deeper bonds with their passengers. Discover the 15 most innovative airport marketing…
  • Airline Marketing during World Cup: KLM’s Twitter gaffe, AeroMexico’s response and Belgian chocolates

    Shashank Nigam
    3 Jul 2014 | 6:31 pm
    In the age when there are over 200 airlines on Twitter, and numerous more on Facebook and other social mediums, an airline’s brand persona is often determined by its latest Tweet. What might pass off as a whim on a personal Twitter account often gets closely associated to the brand, when tweeted by an airline. And marketers looking to build strong airline brands need to keep this in mind. KLM makes a rare Twitter gaffe During the soccer World Cup in Brazil, as Mexico was knocked by the Netherlands in the final minutes of the match last weekend, somebody at KLM’s social…
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    Unbound Edition

  • Chipotle Is Experimenting With ‘Really Small, Scrappy’ Restaurants

    Davis Brand Capital
    23 Jul 2014 | 1:13 pm
    Chipotle is testing a new restaurant layout with scarce room for seating. The restaurants would primarily serve take-out orders, which now account for two-thirds of Chipotle transactions, up from 50% 14 years ago, according to Chipotle Chief Financial Officer Jack Hartung. “We feel good about the idea of going out and building some really, really small scrappy restaurants and we will continue to experiment with that in the future,” Hartung said on an earnings call Monday. The post Chipotle Is Experimenting With ‘Really Small, Scrappy’ Restaurants appeared first on…
  • What Smart People Never Buy At The Drugstore

    Davis Brand Capital
    23 Jul 2014 | 1:10 pm
    A 100-pill package of CVS-brand aspirin costs $1.14 on the company’s website, while pharmaceutical giant Bayer’s version sells for $6.99. Yet time and time again, the typical shopper chooses the pricier brand-name drug, even though it’s essentially the same, according to a recent study by Dutch economist Bart J. Bronnenberg and three University of Chicago professors. The researchers, whose findings were published this month by the National Bureau of Economic Research, estimated American consumers are spending an extra $44 billion a year on brand-name drugs, health care items…
  • The Psychology of Color in Marketing and Branding

    Davis Brand Capital
    23 Jul 2014 | 11:57 am
    The psychology of color as it relates to persuasion is one of the most interesting — and most controversial — aspects of marketing. The reason: Most of today’s conversations on colors and persuasion consist of hunches, anecdotal evidence and advertisers blowing smoke about “colors and the mind.” To alleviate this trend and give proper treatment to a truly fascinating element of human behavior, today we’re going to cover a selection of the most reliable research on color theory and persuasion. The post The Psychology of Color in Marketing and Branding…
  • 5 Ways to Improve Long-Term Customer Engagement

    Davis Brand Capital
    23 Jul 2014 | 11:46 am
    It’s old news that content marketing has transformed the relationship between brands and their customers. Content has become one of the most powerful tools brands can use to engage and build relationships, in the hope of turning customers into passionate brand advocates and repeat business. But the content marketing game has changed. As most brands and organisations have jumped on the bandwagon, the web is now saturated with content in all shapes and sizes and customers are becoming more sceptical about the content they choose to consume. As a result, content marketers now need to work…
  • Ex Yale Professor: For a Good Education, Avoid the Ivy League

    Davis Brand Capital
    23 Jul 2014 | 8:29 am
    In the spring of 2008, I did a daylong stint on the Yale admissions committee. We — that is, three admissions staff, a member of the college dean’s office, and me, the faculty representative — were going through submissions from eastern Pennsylvania. The applicants had been assigned a score from one to four, calculated from a string of figures and codes — SATs, GPA, class rank, numerical scores to which the letters of recommendation had been converted, special notations for legacies and diversity cases. The ones had already been admitted, and the threes and fours could get in only…
 
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    Brandtelling

  • Does your brand message sound like a parody?

    Arthur Germain
    21 Jul 2014 | 5:16 pm
    Weird Al Yankovich is a master of parody. In his hands (mouth) it becomes an art form. Just listen to the phrases in this song — common enough to be recognized by all marketers. You begin to recognize why differentiation — actually thinking, behaving and speaking about your brand differently — is so important. Because, […]
  • Hiut Denim really gets Brandtelling

    Arthur Germain
    6 Jul 2013 | 10:26 am
    I was not familiar with Hiut Denim from UK until I stumbled across their website. It is authentic and tells a strong, purposeful story on every page and post. The website copy is written in the first person and each page and post pulls you further into the site and their story. I can almost hear […]
  • Who does your brand serve?

    Arthur Germain
    27 May 2013 | 7:20 pm
    You may be a business man or some high degree thief They may call you Doctor or they may call you Chief. But you’re gonna have to serve somebody, yes indeed You’re gonna have to serve somebody, Well, it may be the devil or it may be the Lord But you’re gonna have to serve […]
  • Can you tell your brand story in the shadows? (video)

    Arthur Germain
    16 May 2013 | 12:53 pm
    This video from Britain’s Got Talent is making the rounds in email links and Facebook posts, but I wanted to share it with you here. It tells a powerful story – without words, without faces or expressions. The story is told through dance and shadow ~ and maybe a little puppetry. Take a few minutes […]
  • What Does Milk Have To Do With PR?

    Karen Franse
    5 May 2013 | 9:33 pm
    Image via Wikipedia Do you remember the “Got Milk” series of ads? The thing that was so great about those ads was their udder (couldn’t resist) simplicity. The commercials always offered a serious problem that could only be solved with milk. And the ads drove the message home with their ending line – a simple […]
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    Storytelling To Create Impact Brands

  • Myth

    Mark
    20 Jul 2014 | 10:20 am
    “Myth is the public dream and the dream is the private myth. J Campbell
  • History

    Mark
    15 Jun 2014 | 2:35 am
    Its funny History is hiSTORY. Some would say the future is a story we tell about tomorrow. History is a tale we  tell about yesterday. Reality only exists now, the rest is just a story. So we live all our … Continue reading →
  • 5 Apr 2014 | 2:32 pm

    Mark
    5 Apr 2014 | 2:32 pm
    “Metaphor is both a detour and a destination”. James Geary
  • Stories from the Edge

    Mark
    23 Mar 2014 | 10:02 am
    In Lovemarks, Kevin Roberts said ” I want to be as close to the edge as I can without going over. Out on the edge you see all kinds of things you can’t see from the centre”. It’s a great … Continue reading →
  • Emotion and Reason in Marketing-Choosing Your Brand Story

    Mark
    8 Mar 2014 | 3:30 am
    “The essential difference between emotion and reason is that emotion leads to action while reason leads to conclusions.” Donald Calne
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    GIRVIN | Strategic Branding Blog

  • The World of Books

    Tim
    22 Jul 2014 | 8:00 am
    The compulsion of building libraries — collections of books and the perpetual love of books, more books and books piled high — everywhere. My daughter, Gabrielle, is the official library Matrix of GIRVIN. Since she’s been working there at our Pike Place Offices and it’s dramatically deepened and grown her understanding that my perennial drive for more content, more ideas, more inspiration still lives in a foundation that drives back decades for me. The touch, the feeling, the scent, the print, the heft — the portability, the legacy, their history. They’re live shareable. The…
  • ANOTHER ANTIQUITY: HANDWRITING

    Tim
    17 Jul 2014 | 8:00 am
    THE JOURNEY FROM MIND TO KEYBOARD AND THE FLUENCY OF THE FIST, IN-HAND, FINGERED — handwritten –– Thought-bound, WORDS, POEMS AND HEARTS DRAWN OUT LARGE. There is more to handwriting than one might expect. We’ve talked about the nature of design and the signature — that design is inherently a signing, a human signature that speaks to the nature of the person that is doing the interpretation. Genius lies in that interpretation — the genius of persona. A genie, a guardian, a tutelary guardian spirit that watches over — each person’s creativity, everyone’s making. Their light…
  • Apartamento | The Production Design Expressions of Wes Anderson

    Tim
    15 Jul 2014 | 8:00 am
    The Journey of Storytelling in the Context of Space, Made Narrative Place. In the past, we’ve written about the idea of cinematic production design — and individual designers and directors — their interplay, and how interpretations of context are made. Interestingly, film Directors, oftentimes, are peculiarly [so-called] picky about the arrangements of environments in the layering of place-making. That might be shown to the shine of acute observation. Working with J.J.Abrams and team on Star Trek, I was struck, in speaking, on the Paramount lot, with production designer, Scott Chambliss…
  • Can you get thru?

    Tim
    10 Jul 2014 | 8:00 am
    The inward and outward flow of brand experience design. I was trying to make a connection with a team, a brand, and — like most of you — I was on-hold, then waiting, then holding, then waiting — and finally; and I was passed along to another, who had no clue about my call. In a manner, the idea of thru-ness and through-put of experience design, it’s always about the layering of pathways. And how is the experiencer allowed to link to their own sense of touching points in their journeying; and two how we, as designers, might be guided to see, touch, and experience. I come in. I go here.
  • Stand in, stand back

    Tim
    8 Jul 2014 | 8:00 am
    Studying the journey of brand, and those that gather around them. How close in are you? You say you know, but is that just you? Or others? I was working with a team in Texas, and we were talking about modeling brand relationships — how does a brand team synchronize with a community, understand them, and what drives them to support, hold and embrace a brand and the layering of experiences it might offer? When a brand has a stance, then others will inherently gather round, in the evidence that they hold the brand, they stand in. Standing in, they share. In our work, we look for groupings of…
 
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    Sparks

  • The explosive opportunity of marketing to boomers

    Eric Brody
    22 Jul 2014 | 5:16 am
    Good article – The Wisdom of Marketing to Aging Boomers – on thefiscaltimes.com. More hard evidence on why marketing to boomers makes good business sense: 1. By 2017, Americans 65+ will control 70% of the disposable income in this country. 2. These same millions of people are today responsible for...
  • What healthcare marketers can learn from Heineken

    Eric Brody
    14 Jul 2014 | 6:08 am
    Big insights, ideas and lessons learned can (should) always be found by looking outside our categories. Case in point for healthcare marketers, here’s a good article from the President and CEO of Heineken on fastcompany.com – How Heineken Discovered Its Niche In An Overcrowded Market. If you don’t have time...
  • Healthcare brand marketers: what is your “10%”?

    Eric Brody
    22 Jun 2014 | 6:58 pm
    What is it that makes one healthcare brand stand out more than another? Let’s assume for a moment that your neighboring healthcare systems and hospitals focus on the same service lines, deliver similar outcomes, possess equal technology prowess and amass the same number of awards.  So beyond the 90% of...
  • Healthcare system and hospital marketers: who you’re really competing with

    Eric Brody
    16 Jun 2014 | 6:40 am
    Your traditional industry boundaries have dissolved. Sure you’re competing with other service area healthcare systems and hospitals.  And new “health” care providers – both real and virtual – like Walgreens (Healthcare Clinic), Nike (Fuelband), Apple (HealthKit)  and the many other technologies that put your health at your fingertips. But from...
  • Healthcare Innovation: Changing the Delivery of Care

    Diana Liaw
    13 Jun 2014 | 5:01 am
    Recently, I attended a fantastic webinar on healthcare innovation featuring speaker Dr. Sam Basta, Sentara Healthcare, who gave an overview/analysis of the new technologies and innovative healthcare systems that are changing the way healthcare is being delivered. As Dr. Basta points out, technology is moving at an unprecedented pace, drastically changing...
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    Profitable Growth

  • 10 Warning Signs Your Business is Out of Focus

    Andy Birol
    29 Jun 2014 | 2:00 pm
            Article posted in The Business Journals by Andy Birol, Contributing Writer May 14, 2014 Your business strategy is crystal-clear, sharply-focused, and well-versed – or is it? Do your employees, customers, and vendors really know your core competencies? Are you certain everyone understands your plan to achieve your mission and vision? Click here to read more.  
  • How to find a banker who adds value to your business

    Andy Birol
    25 May 2014 | 7:28 am
            Article posted in The Business Journals by Andy Birol, Contributing Writer May 20, 2014 As long as capitalism survives in the United States, there will be bankers and business owners. Whatever the stage of the business cycle, one will need the other more. If bankers are lending freely, there’s a good chance owners don’t need to borrow (and the reverse is true). Click here to read more.                
  • Why your company should avoid venture capital

    Andy Birol
    25 May 2014 | 7:21 am
            Article posted in The Business Journals by Andy Birol, Contributing Writer April 7, 2014 You need capital for your company to grow, but you may want to reconsider venture capital. The basic problem with partnering with venture capitalists is that their need to earn quick, big returns conflicts with your goal of building your business. Growing a company’s customer base rarely enriches a venture capitalist as much as the next round of investors. Click here to read more.
  • How to know a business owner is about to fall from grace (and what to do about it)

    Andy Birol
    13 Apr 2014 | 4:43 pm
            Article posted in The Business Journals by Andy Birol, Contributing Writer March 4, 2014   Good, smart people start companies, and they go into business with ambition and a sense of purpose. So, why do some of them make decisions that are painful to watch? Even when the owner is pompous or self-righteous, it’s easy to flinch when terrible choices lead to them to lose their way — and then lose everything. Click here to read more.
  • 4 ways to make your own luck in business

    Andy Birol
    1 Apr 2014 | 3:35 pm
            Article posted in The Business Journals by Andy Birol, Contributing Writer March 18,  2014 The saying “it’s better to be lucky than smart” is often used to describe successful CEOs who aren’t necessarily  the smartest people in the room. Despite flopping in the classroom, not coming from money, or not attending a top school, some of these business owners become quite successful. Click here to read more.
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    Executive Career Brand

  • 3 BIG Mistakes That Screw Up Your LinkedIn Professional Headline

    Meg Guiseppi
    22 Jul 2014 | 4:37 am
    Many of the LinkedIn profiles of potential c-suite clients I review have not been touched by human hands. The LinkedIn member has not changed the default headline automatically populated for this spot, based upon their current, or most recent job title. A headline like “CIO at XYZ company” may or may not work for them. Not only is your headline one of the first things people will see on your profile – second to your photo – it’s the thumbprint first impression that’s carried along throughout all your LinkedIn activities, to help describe and distinguish your value. Post something…
  • How to Network Your Way Into a Great-Fit Executive Job

    Meg Guiseppi
    15 Jul 2014 | 4:18 am
    It’s time you faced it, if you haven’t already. You’ll probably have to do a lot of networking to find and land your next gig . . . unless you’re very, very lucky. So, get your head out of the job boards and stop wasting so much time sending your resume out in response to online job postings. Did you know that, although the vast majority of job seekers use job boards to find jobs, only a very small percentage, maybe around 5%, will land jobs directly through them? First things first. Don’t start your job search without knowing what kinds of job(s) you want and which companies and…
  • Yikes! My LinkedIn Profile Disappeared and I Don’t Have a Copy

    Meg Guiseppi
    8 Jul 2014 | 4:14 am
      Think it could never happen to you . . . your LinkedIn profile could never go missing? Try Googling this phrase: linkedin profile disappeared I found nearly 500,000 results, for people whose profiles went missing, and suggestions for fixes. Did you know that LinkedIn can shut down your account, at their discretion? According to LinkedIn’s User Agreement: “We may modify, replace, refuse access to, suspend or discontinue LinkedIn, partially or entirely, or change and modify prices prospectively for all or part of the Services for you or for all our Members in our sole…
  • Why You Need to Self-Google Once a Week

    Meg Guiseppi
    23 Jun 2014 | 3:48 am
      In executive job search, you need to build and safeguard your online personal brand and online reputation. Hopefully, you know that executive recruiters and hiring decision makers at your target companies are Googling your name, once they’ve put you on their list of potential good-fit candidates. Your search results can be the deciding factor in whether they reach out to you, or cross you off their lists. If you don’t self-Google, you’ll never know what they’re finding. What if there is someone with your name involved in nefarious deeds, and people assessing you…
  • How to Connect on LinkedIn with People You Don’t Know . . . and Get Action

    Meg Guiseppi
    16 Jun 2014 | 3:43 am
      Networking your way into companies you’re targeting in executive job search is the best way to land a great-fit job. That means getting back in touch with those you’ve neglected – as so many of us do when we’re busy in our professional lives – and connecting with new people, to expand your network. LinkedIn is made for just that purpose. Specifically, you need to bring the following into your LinkedIn network . . . and keep you and your personal brand top of mind with them: Executive recruiters in your niche, Hiring decision makers at your target companies, and Other…
 
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    Stealing Share Blog

  • Does Dick’s Sporting Goods know who it is?

    Tom Dougherty
    23 Jul 2014 | 8:50 am
    I have purchased a few things at Dick’s Sporting Goods. For a generalist (it carries something for practically everything related to sports or outdoors), it has an interesting position in “Every season begins with Dick’s.” Though it lacks an emotional punch, it promises about all you can promise if you want someone to consider you for everything sporting related. So why should we be surprised that Dick’s announced that it is firing the PGA pros in its stores? Wait, Dick’s had PGA pros working in their stores? Apparently, Dick’s was trying to create a country…
  • Kindle Unlimited is an unlimited letdown

    Tom Dougherty
    22 Jul 2014 | 7:41 am
    As many of you may know by now, I love to read. Don’t put it past me to stay up all weekend to throw down the latest historical fiction piece on the Civil War or tactical warfare theories. That’s probably why my ears perked up when Amazon announced the new Kindle Unlimited program. If you aren’t aware of it, it’s basically Netflix for eBooks. For $9.99 a month, you get access to more than 600,000 digital titles, which conveniently download right to your Kindle app or device. What’s more, the first 30 days of Kindle Unlimited are free. As is my way, I immediately joined. Amazon…
  • DirecTV “no wires” ads – Effective or creepy?

    Tom Dougherty
    21 Jul 2014 | 7:09 am
    You’ve probably seen the ads because they have been running practically non-stop, it seems. And I think the new DirecTV “no wires” campaign is pretty effective. If having no wires is important. The ads have been called creepy and annoying, but they work because you can’t forget them (even if they are creepy and annoying) and they get the message across: DirecTV has a setup without wires. From an execution standpoint, I believe the campaign works. It’s unusual, it gets the message across and you know who it is for. There are so many campaigns that fail on all three counts. But is…
  • Despite some missteps, the Apple brand remains the world’s most powerful one

    Tom Dougherty
    16 Jul 2014 | 10:44 am
    Even though I’ve been critical of Apple recently, there’s no doubt that it remains the greatest brand in the world and its most viable company. There have been warning signs of it losing some of its power, but the Apple brand is still ahead of everyone else. Today brought me three reasons why Apple still remains the tops, as Mel Torme would say. First, IBM, the old-time Apple rival, has entered into an agreement with Apple to offer business-focused iPhones and iPads that will have specialized IBM software. The idea is that IBM and Apple will offer the devices to individual companies that…
  • Duke or The Duke. John Wayne’s heirs are suing.

    Tom Dougherty
    16 Jul 2014 | 6:56 am
    Duke University was founded in 1838. Fast forward to 2014 and John Wayne’s heirs are suing Duke for the right to use “Duke” as a name for a bourbon. Acutually, they are suing in order to avoid an eventual trademark infringement suit that would have likely been filed by Duke University. Stupid waste of time and money by John Wayne’s heirs. Yes, Mr. Wayne will forever be known as the epitome of the movie cowboy. He will be long remembered for being The Duke. But, unfortunately, there is only one Duke – the university. Oh sure, the students (and likely some of the staff) would love…
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    InterbrandBlog

  • Josh Feldmeth Promoted to CEO, Interbrand North America

    23 Jul 2014 | 9:34 am
    Josh Feldmeth has been named CEO of Interbrand North America. Congratulations to Josh Feldmeth who has been named CEO of Interbrand North America. Josh’s promotion comes after serving as CEO of Interbrand’s New York, San Francisco, and Toronto offices since 2013. He succeeds Lee Carpenter, who is leaving Interbrand after ...
  • From London to Madrid—A Golden Opportunity with Interbrand

    21 Jul 2014 | 3:05 pm
    After receiving the very exciting news that I had won a D&AD Best of Year Award, I received an equally exciting invitation to apply to a competition that Interbrand was running for D&AD winners. With a chance to win either a 1-month internship in the London office, or a 3-month ...
  • The 4 Things You Need to Know About the FDA’s New Drug Naming Guidance

    16 Jul 2014 | 8:06 am
    The United States Food and Drug Administration (FDA) recently released a long-awaited draft guidance document for the development and assessment of proprietary drug names for prescription and non-prescription products. Regulatory decisions can sometimes impact the pharmaceutical industry in unpredictable ways, so this guidance is a welcome addition. But will these ...
  • Marketing Lessons from Orange Is the New Black

    15 Jul 2014 | 1:25 pm
    When the critically acclaimed show (now Emmy-nominated) Orange Is the New Black premiered on Netflix last July, it broke new ground. More than proving that audiences are hungry for “binge worthy” content, it moved characters of diverse identities and cultural backgrounds from the periphery of television drama to ...
  • Interbrand Releases Best Mexican Brands 2014

    15 Jul 2014 | 7:00 am
    Telcel leads the ranking, followed by Corona, Telmex, Oxxo, and Bimbo Interbrand is excited to launch the Best Mexican Brands 2014 report. Led by Telecom giant, Telcel— followed by Corona, Telmex, Oxxo, and Bimbo—the ranking presents a cross-section of the most successful brands in all sectors, including retail, beverages, food, ...
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    The Online Community Guide

  • Community Rituals

    Richard Millington
    22 Jul 2014 | 11:30 pm
    David Spinks has a fun tradition for the CMXSummit. Everyone jumps up and applauds speakers as they walk on stage.  It's fun for participants and a buzz for speakers.  Some communities (especially those we're involved with) ask members to share their biggest mistake. It breaks down emotional isolation from the community. It typically gets a good response. It's interesting to established regulars. It facilitates bonding. Sharing the biggest success/fear can work just as well.  Small, exclusive, communities can profile newcomers or invite members to share their…
  • Building Early Participation Habits In Your Online Community

    Richard Millington
    21 Jul 2014 | 11:30 pm
    Here's a typical approach to growing a community in which members participate. None of these ideas will be new to you.  1) Ask your members to share their best advice, funniest story, biggest challenge, or anything else that is the 'best, most' or definitive response to the question. This drives activity from existing members.  2) Publish this as an eBook. Each members gets their own page. Every page links back to both the member profile to ask for more information and a link to a relevant discussion within the community. This can be as big as you like it to be. You…
  • Six Great Community Concepts

    Richard Millington
    20 Jul 2014 | 11:30 pm
    The best community concepts are aligned to an existing motivation. They help us do something we already want to do.  The BJFogg model is a good way of talking about existing motivations.  Most organizations develop a community about themselves. They’re shocked their precious members don’t want to talk about them.  If members are visiting, but not sticking. It’s usually a concept problem.  Base your concept around one of the six core motivations:   Pleasure If you can identify the specific activity members like to do within the topic, it's easier to…
  • I Created That

    Richard Millington
    17 Jul 2014 | 11:30 pm
    It's hard to see most established communities vanishing overnight. This is because communities (the authentic, genuine, communities) are such a big part of who we are. We take great joy and validation from participating in the community. In many cases, it's our conduit for identification. We know more about ourselves through our community interaction. To walk away from a community would mean leaving behind a huge part of our identity. But that only happens if it is an authentic, real, community. It only happens when the community was stitched together over many years. It only happens…
  • The Myth Of The Superusers

    Richard Millington
    16 Jul 2014 | 11:30 pm
    Superusers exist. On every platform you'll find people that have reviewed thousands of books, posted hundreds of thousands of comments, attended every single event in the sector, have 1m+ friends etc.. But it's bunk to think that you can recruit them.  It's almost impossible to identify them. Previous experience in other communities/platforms doesn't predict future effort. In fact, those highly active elsewhere are less likely to be highly active in your community. Why would they participate? It's hard to identify them by personality type either. Slower…
 
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    Personal Branding TV

  • Executives – Create Your Video Bio

    Regina
    7 Jul 2014 | 9:23 pm
    Here’s a how-to video for creating a video bio that William Arruda produced for videoBIO. It gives executives the step by step plan for using video for personal branding.
  • Jeremiah Gardner Interview – Reach Personal Branding Interview Series

    reachproducer
    28 May 2014 | 2:12 pm
    How Lean Brand Development is Changing the Game Click the microphone to download the audio replay >>> The Lean Startup methodology has taken the world by storm. With the concept credited to Eric Ries in 2011, the term “lean” refers to an expedited and waste-free solution to launching a startup company. The lean method can reduce the market risks and sidestep the need for large amounts of initial project funding and expensive product launches and failures. If the lean philosophy works to more effectively launch a product, could the same philosophy work to launch a brand? Our guest…
  • Commercial Break: HoneyMaid – This is Wholesome

    Regina
    8 Apr 2014 | 12:51 pm
    HoneyMaid – This is Wholesome I love this commercial because: Branding is about taking a stand knowing not everyone is going to agree with you. Strong brands often repel as well as attract. The other thing I love about this ad is that Nabisco knew that there could be controversy and was prepared. They followed up – after some negative feedback on Twitter – with this YouTube video that has been seen by over 3Million people. Talk about maximizing value from one marketing campaign! This ad and YOUR personal brand: Be willing to take a stand and express your point of view when you feel…
  • Jason SurfrApp Interview – Reach Personal Branding Interview Series

    reachproducer
    5 Apr 2014 | 1:53 pm
    Creativity For Sale: Digital marketing stories from a guy that sold his last name Click the microphone to download the audio replay >>> Content is indeed king, but do you know why? Content is king because it transforms your unique promise of value into something tangible. Without content, you cannot build an online community. Building an online platform is a tactic used to increase your value and validity as a thought leader. Innovative change catalysts have propelled the soapbox evolution since the early 1900s. Most recently, early adopters who embraced the power of advertising on…
  • Mike Maddock Interview – Reach Personal Branding Interview Series

    reachproducer
    1 Mar 2014 | 10:14 am
    Free the Idea Monkey: How to make big ideas happen Click the microphone to download the audio replay >>> Is your company at risk of getting “napstered”? Are you at risk of getting “napstered”? Your personal brand may be the only thing that can save you! Blockbuster knows all too well what it means to get napstered. As an established company, Blockbuster railed against new technology because they were stubborn and afraid of change. New technology gave startups an opportunity to increase market share and eventually put Blockbuster out of business. People can get napstered too!
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    Beneath the Brand RSS News Feed

  • Could New 'Added Sugars' Label Change the Food Industry?

    Cindy Wendland
    23 Jul 8902 | 6:04 am
    Summary: Nutrition labels on products have not been in existence for very long. In 1990, the label was mandated for most food products under the provisions of the 1990 Nutrition Labeling and Education Act (NLEA).
  • Are You Lucky to Have a Dick's Sporting Goods In Your City?

    Cindy Wendland
    23 Jul 2014 | 6:16 am
    Summary: At family gatherings we talk about the great shopping at Dick's Sporting Goods -- a well-merchandised store with a huge selection of product. Occasionally, we take a trip just to go there because it is fun. And we usually buy something. Dick's has three store prototypes they use based on market characteristics. They have traditional 50,000 sq. ft. single-level stores...
  • Are You Catching These Opportunities to Reinforce Your Brand?

    Deborah Adlington
    22 Jul 2014 | 8:53 am
    Summary: Reflect your brand promise from the inside out. Make sure employees are aware of your brand values and message. It should be natural for them to share stories that reinforce the brand. Keep the messages and customer success stories in front of employees. Partner with HR to communicate brand values. Make sure brand values are considered in employment practices and performance measures. Create brand awareness information for HR to use in new employee orientation.
  • Shazzlemail: Email for the Paranoid

    Cindy Wendland
    22 Jul 2014 | 5:45 am
    Summary: Are you worried big brother is reading your email or that your privacy is being invaded? Once it became public that the government was intercepting private emails, alternative email options started coming to market. Coming in August, Shazzlemail offers a free privacy-protective...
  • Can You Build Your Brand With Tattoos?

    Cindy Wendland
    21 Jul 2014 | 5:43 am
    Summary: Tattoos used to be primarily for bikers and people in the service. Tattoos became more acceptable and mainstream, and now teenagers to businesspeople have them. Can you promote and build your brand with tattoos on your customers? To go so far as to put a brand tattoo on a person's body is to show very high emotional commitment.
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    Deep Ad Thoughts

  • Website Development Launch Checklist

    Danielle Reigle
    15 Jul 2014 | 7:25 am
    Developing a website can be a complex and tedious project. There are so many steps involved in determining the proper navigation, programming needs, content development, >> The post Website... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Exercising Creativity

    Christina Drews-Leonard
    14 Jul 2014 | 7:00 am
    When you’re tired of grunting at the gym (I’m thinking of the folks at the gym downstairs from our office), it’s time to exercise in >> The post Exercising Creativity... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • 7-11′s Gift to You

    Anna Forbes
    10 Jul 2014 | 8:59 am
      Heads up everyone, tomorrow is 7-11 Day which means free slurpees! And this year 7-11 have taken it to a whole new level by >> The post 7-11′s Gift to You appeared first on Deep... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • A Day in the Life: Anna, Senior Account Executive

    Anna Forbes
    26 Jun 2014 | 8:45 am
    Explaining what I do on a daily basis is crazy hard because I never do the same thing. That’s precisely what I love about my job. To say I wear a lot of hats doesn’t even begin to cover it. As a... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • A Protein Packed Blog Post (Maybe)

    Darren Easton
    20 Jun 2014 | 12:45 pm
    For years I’ve been doing creative for one of our favorite clients:The National Chicken Council. With each campaign, we discuss new strategies and often come >> The post A Protein... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
 
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    Dwayne Flinchum

  • What’s So Social About Social Media?

    admin
    20 Jul 2014 | 8:54 am
    Columbus, Ohio – February 1995. Another consultant and I were touring the offices of the now defunct CompuServe, an early forerunner of AOL and other online communities. As we sat in cubicles and peered over the shoulders of staff giving us demos of the online capabilities, someone observed that members could spend their whole lives online — to which an astute editor retorted, “or their non-lives.” There’s a great Op-Ed in The Times today titled, “Love People, Not Pleasure.” Arthur C. Brooks writes, “Today, each of us can build a personal little fan base, thanks to…
  • Game On: Influencing Behaviors

    admin
    11 May 2014 | 11:03 am
    The weekend edition of The Wall Street Journal features an article titled, “Traponomics.” It’s a fascinating essay, adapted from the book to be published, “Think like a Freak,” by Steven Levitt and Stephen Dubner (of “Freakonomics” and “Superfreakonomics” fame). The title is unfortunate, given the potentially constructive power of thinking shared in the article. While it does not mention the words marketing or branding anywhere, the premise is founded on human behavior and economic “game theory.” As a model to explain the idea, the writers use examples of forecasting…
  • Branding America

    admin
    1 May 2014 | 9:52 am
    There’s been a lot published about the U.S. trade agreements lately, about the growing deficit in U.S. trade with other countries. President Obama realized a setback in Tokyo with the Trans-Pacific Partnership when Japan failed to commit to opening its markets in rice, beef, pork and poultry. At the same time, McKinsey Global Institute (the think tank within McKinsey Consulting) just published a report that the view of global trade changes that we all have — cheap manufacturing in Asian countries landing on store shelves at Walmart, at the expense of more manufacturing jobs in the U.S.
  • Speaking to an Audience of One

    admin
    14 Apr 2014 | 5:55 pm
    For several years now, it’s one of the most common things I hear when speaking with clients about their websites and digital marketing programs: They have the data available and are able to define segmented audiences extremely well, but they are forced to compromise their targeted messaging on the flagship corporate website. They clearly wished they could have a more intimate conversation with their existing customers and prospects. God knows they had a trove of usage metrics available, but technology had not caught up with the need to speak uniquely to each of those visitors. Successful…
  • Rainy Days and Nesteggs

    admin
    7 Apr 2014 | 4:52 pm
    “The recovery still feels like a recession to many Americans and it also looks that way in some economic statistics.”   — Janet Yellen The agency business continues to be slow these days. For that matter, I’m well connected with a lot other businesses and as far as I can discern, it’s most every part of the business services category that seems to be plodding along. Why? Well, I’ve asked a lot of people and the consensus seems to point to a new set of priorities in corporate governance at all those Fortune 1000 companies — the ones that used to dole out business to research…
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    Magnetic Blog

  • How To End Email Overload

    Silvia Pencak
    10 Jul 2014 | 1:04 am
    Do you feel sick to your stomach just looking at your email? I did too, just couple weeks ago. Bunch of folders that never get looked at, inbox full of emails I dread to open… It was Catch 22 as emails were flooding my inbox faster than I could review or delete them. I’m very […] The post How To End Email Overload appeared first on Magnetic Blog.
  • Motivation: You Are More!

    Silvia Pencak
    7 Jul 2014 | 1:04 am
    Turn MOTIVATION into ACTION: Don’t limit yourself by your past. There’s future ahead of you. Choose wisely to take a step in the right direction TODAY! Enter your information below to receive my weekly motivation tip in your inbox. The post Motivation: You Are More! appeared first on Magnetic Blog.
  • Motivation: Born To Win

    Silvia Pencak
    30 Jun 2014 | 8:06 am
    You don’t need to drag one leg after the other walking through life. Gather your strength, sharpen your skills, put on the armor, fight a good fight. Choose action over reaction and design a life you WANT instead of living a life you dread. You were born to win, so take hold of your destiny. […] The post Motivation: Born To Win appeared first on Magnetic Blog.
  • 5 Simple Hacks You Can Use Instantly To Boost Your Productivity

    Silvia Pencak
    26 Jun 2014 | 1:04 am
    Productivity is a buzz word, but it can also become your new reality. Check out these simple tips that can help you to instantly boost your productivity. 1. Set up customized ringtones Phone is one of the first things I tamed. It’s actually pretty simple. I don’t pick up my phone unless it’s a pre-scheduled […] The post 5 Simple Hacks You Can Use Instantly To Boost Your Productivity appeared first on Magnetic Blog.
  • Motivation: First Things First

    Silvia Pencak
    23 Jun 2014 | 1:04 am
    There are things that matter and there are others that keep you away from what matters. Magic happens when you discern which ones are which. Turn MOTIVATION into ACTION: What needs to be forgiven and forgotten? What requires your attention? Put first things first! Enter your information below to receive my weekly motivation tip in […] The post Motivation: First Things First appeared first on Magnetic Blog.
 
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    Hinge Branding and Marketing Blog

  • Tale of a Blog Overhaul (Slideshare)

    Kim Cornwall Malseed
    23 Jul 2014 | 9:38 am
    Twelve years ago, Hinge created its very first professional services blog. It has seen many changes since then, but none as great as its most recent redesign. Check out the slideshare below to learn how and why Hinge has relaunched its new blog, Professional Services Marketing Today. Tale of a Blog Overhaul from Hingemarketing   For more information on content marketing through blogging, check out our free Content Marketing Guide for Professional Services. On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn.
  • Top 5 Lead Generation Tips in Management Consulting

    Chris Ourand
    22 Jul 2014 | 8:35 am
    “You’re only as good as your last workout” is a common saying among athletes, but the underlying premise is just as applicable to many business development practitioners: you’re only as good as your last contract. Among professional services firms and especially within the management consulting niche, there are many factors involved with getting the next contract.  The strength of relationships among buyers and influencers, the brand, where prospects are in their buying cycle – just to name a few – all can affect getting that signature and lead some…
  • What Every Managing Partner Needs to Know About Social Media

    Lee Frederiksen
    21 Jul 2014 | 6:49 am
    As managing partners of professional services firms, social media is typically not at the top of our priority list.  Growing the firm, finding top talent, deepening client relationships, yes… but social media?  Not so much. But as it turns out, social media actually plays an important role in many of the issues that occupy our attention.  Now don’t get me wrong, I’m not a social media cheer leader or even a die-hard user.  In fact, I started out with a healthy dose of skepticism. So what changed my mind?  Research and results.  Research into…
  • What Does Google’s Panda 4.0 Mean for Your Professional Services Firm’s Website?

    Kevin Bloom
    18 Jul 2014 | 11:12 am
    Panda 4.0, the latest change to Google’s algorithm, was officially rolled out on May 21 of this year. Since Google originally introduced Panda, their goal has been to eliminate poor quality, “thin” sites from ranking higher in search results than those sites with quality, relevant content. Overall, this has led to an opportunity for many professional services firms to be able to get more visibility for quality, educational content they create that may have been buried in the past by spammy sites engaged in black-hat tactics that earned them top rankings. What does this mean…
  • 5 Accounting Marketing Efforts Every CPA Must Know for Higher Growth

    Lee Frederiksen
    17 Jul 2014 | 8:57 am
    When it comes to accounting marketing, you want to know the investment is worth it. It can be a challenge to determine which marketing tactics will return the most ROI, especially with new marketing trends always coming into play. To simplify things, we’ve broken down five marketing efforts geared toward increasing growth to help you get the results you’re looking for. By familiarizing yourself with these methods and the research that supports them, you will begin to grow your firm and gain more clients. 1. Conduct research. Your clients are looking for an accounting firm…
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    Aaker on Brands

  • Why Would Anyone Write a Book?

    23 Jul 2014 | 12:00 am
    This month, my 18th book comes out: Aaker on Branding: 20 Principles that Drive Success. It is a compact description of some four dozen branding concepts and structures that have been developed and used during the “branding” era extending back a couple of decades.But in this new digital era, why would anyone write even one book, to say nothing of my many? There is so much pain not only from writing the first draft but also the production and marketing as well. My answer has nothing to do with the money.First, I like the process. I like pulling together parts of a bigger puzzle, seeing a…
  • Need to Differentiate? Consider Organizational Values

    16 Jul 2014 | 12:00 am
    Just when you think you have an offering innovation that powers a meaningful differentiation, a competitor brand copies you. Or, worse, appears to copy you.But what a competitor brand cannot copy is an organization—its people, culture, heritage, programs, assets and capabilities— because each organization should be unique and enduring. There are dozens of organizational values to implement in order to differentiate, but six keep resurfacing as driving forces:Perceived QualityA basic organizational function is to create offerings that consistently deliver high quality with respect to their…
  • Where Do Brand-Building Ideas Come From?

    9 Jul 2014 | 12:00 am
    When it comes to brand-building programs quality should come before budget concerns. It is worthwhile to spend a significant proportion of a brand-building budget on finding truly effective brand-building initiatives. The chances of finding brand-building home runs will be higher if one or more of these methods and perspectives are used:External role modelsFind an organization that has successfully addressed a similar problem or task and adapt what they did. And don’t limit the search to those organizations that look like your own – be willing to look more broadly. A retail bank with a…
  • Brands as Assets: The Idea that Transformed Marketing

    2 Jul 2014 | 12:00 am
    Sometime in the late 1980s, an explosive idea emerged that brands are assets, have equity and drive overall business strategy and performance. That idea altered perceptions of what marketing does, who does it, and to what end is its purpose. It’s also the focal point of the first chapter of my latest book, Aaker on Branding. It truly transformed marketing, comparable in impact to other transformational ideas that have appeared in the last century such as mass marketing, segmentation and globalization.When firms adopt this asset view of branding, marketing is no longer perceived as a…
  • On Giving a Luxury Brand Relevance and Energy: Look to Burberry

    25 Jun 2014 | 12:00 am
    There is a classic, sometimes intractable, problem for many luxury brands. The brand is losing exclusivity and product differentiation, and its customer base is getting older. How do you maintain relevance and energy with the younger segment given that big innovation is difficult and your brand needs to look and feel prestigious – so you can’t be too wild and crazy?Burberry is a luxury brand that in the last 10 years addressed such problems and more. They faced common problems: an image issue because of being over-licensed, dealing with off-brand products, and being available at…
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    brandsalsa

  • Adidas vs. Nike, Which Brand Really Won The World Cup?

    Guest Blogger
    17 Jul 2014 | 1:00 pm
    Adidas vs. Nike, Which Brand Really Won The World Cup? Guest Blogger: Lindsey Freedman   The FIFA World Cup, like all large scale sporting events, is every brand’s dream platform. It gives a brand the potential to be recognized on a global platform while influencing the opinions of millions. The 2014 FIFA World Cup was no different-over $400 million were spent on marketing during the tournament. What makes the 2014 World Cup so different than past years is that brands have to focus on reaching target audiences across multiple platforms. Jason Klein, ListenFirst’s co-founder and…
  • Build Equity in Your Personal Brand

    Guest Blogger
    8 Jul 2014 | 12:38 pm
    Build Equity in Your Personal Brand   By Guest Blogger: Lindsey Freedman Today as I walked into work, I couldn’t help but notice the Starbucks cup in my hand, the iPhone I was texting on and the Nike fuel band on my wrist. As a society we are fixated with brands; we are walking advertisements for the brands we love. However, do these certain brands define our own personal brand? Personal branding is a phrase that has been tossed around a lot lately. But what is it? Is it the items we associate ourselves with, or the profiles we manage on the internet? Forbes says, “Your personal…
  • Brand Collaborations: The Innovative Movement in Branding

    Guest Blogger
    18 Jun 2014 | 11:30 am
    Brand Collaborations: The Innovative Movement in Branding Guest Blogger: Lindsey Freedman Google Glass & Diane von Furstenberg, Starbucks & Duracell, Hershey & Betty Crocker, are all examples of popular brand collaborations. As discussed in our previous post on Fitbit and Tory Burch, brand collaborations are occurring more because of the potential effects on brand equity and expanding target audiences. According to Michelle Greenwald of Inc., this trend began in the 1990s when Lexus offered interior options by famous fashion retailer, Coach. Fast forward to 2014 and this trend…
  • Real-Time Marketing: Making It Work For Pharma Branders

    Meara Lyons
    22 May 2014 | 11:48 am
    Real-Time Marketing: Making It Work For Pharma Branders Let’s start by creating a baseline for this topic. What is real-time marketing (RTM)? Of all the attempts to define this marketing strategy, a blog post from Evergage sums it up quite nicely: RTM is “…the practice of brands engaging their audience via content, advertising, and product placement that is relevant to a specific current event or cultural happening. The content is most often in the form of a “meme” or graphic advertisement shared through social media channels.” An easy example? Oreo’s infamous tweet during last…
  • Taking Your Brand Online

    Guest Blogger
    20 May 2014 | 10:57 am
    Taking Your Brand Online Guest Blogger: Ashley Wiederhold The Internet is really quite a fascinating space. You can find virtually any piece of information that you may need online—and this includes information about companies that you may be considering working with. Anyone, at any time, can do a quick Google search of a business name and gain access to the company’s website, social media feeds, blog, etc. Basically, any online asset that a company has can be uncovered by the right Google search. If your business has great branding in place, this is fantastic! Each and every webpage that…
 
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    Brand Touchpoints

  • The cat that drank the milk

    Abhinaya Chandrasekhar
    8 Jul 2014 | 12:23 am
    Internet is everywhere. Technology has intertwined with regular home devices to automate life. Today, we don’t even realise the extent of automation. From the voice automated coffee machine to auto car parking, home automation, the company building the technology loses out on branding. As consumers we recognise that Black and Decker has a new automated coffee pot. But do we know who built it? Intel managed to crack it with their famed “Intel Inside.” But when your touch goes beyond a single product, what would you do? So how would a company that deals with the internet of…
  • VAN GOGH larger than life

    Abhinaya Chandrasekhar
    3 Jul 2014 | 3:26 am
      Last week I was in Saint Petersburg and visited the Van Gogh Alive exhibit. This was right after viewing the actual Van Gogh paintings at the Hermitage. The sensory experience blew me away.   The crystal clear images blown up to a larger than life size coupled with the right music allowed us to engage with the art and appreciate it better. Especially since Van Gogh painted in smaller canvases and I didn’t have to fight my way through a million tourists trying to capture the same painting from up close.   With more than 3000 Van Gogh pieces interacting digitally from wall to…
  • Instagram your ad

    Abhinaya Chandrasekhar
    6 May 2014 | 1:51 am
    If your online ads with great studio-shot visuals aren’t doing too well, you are not alone. Many people are witnessing a stagnation or even a decrease in the performance of their ads online. And here’s why.   RISE OF INSTAGRAM With the rise of Instagram, people tend to differentiate between studio shot visuals and a candid one. The obvious choice is to look for candid images as they tell an authentic story. As a consumer, I don’t care if the brand has spent tons of money to hire the right model and shoot her striking-a-pose with the product. To me,  if it looks fake, I will not…
  • Would you apply for the world’s toughest job?

    Abhinaya Chandrasekhar
    14 Apr 2014 | 11:13 pm
    Rehtom Inc. is hiring and the job profile is pretty tough. In fact, people are saying this is definitely the World’s toughest job.  Profile is almost brutal. Requirements include - Standing up almost all the time Constantly exerting yourself Working from 135 to unlimited hours per week Degrees in medicine, finance and culinary arts necessary No vacations The work load goes up on Thanksgiving, Christmas, New Year’s and other holidays No time to sleep Salary = $0   Umm yes. You will be paid nothing. But your designation will be ‘director of operations.’ (Resume…
  • Myntra vs Flipkart

    Abhinaya Chandrasekhar
    18 Feb 2014 | 9:51 pm
    Myntra recently released a set of three ads. Communication objective was probably to establish Myntra as the destination to find your look. Each TVC brings alive a different situation where one needs help to find their look – such as a girl traveling abroad, a tech geek off to a conference in Goa and a guy who works out but realises his well made body isn’t quite attracting the female attention. And here’s Flipkart who released this ad a while ago. Something that every woman relates to. A closet full of clothes, but yet cannot find the right look. When this ad released, I almost…
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    Mark Di Somma: The Upheavals Blog

  • Brand wonderland – the role of the flagship store

    markdisomma
    21 Jul 2014 | 3:58 pm
    By Mark Di Somma As the downtown areas of major metropolitans reclaim popularity and no small element of retail cool amongst the citerati, more and more globally scaled brands are scaling up their physical presence with impressive and expensive flagship stores that literally showcase who they are and what they have to offer. It’s tempting to see these stores as shops. Yes, they often provide a shopping function (which in itself differentiates them from pure-play concept stores) but the best flagships add a new dimension of physicality to a brand. They define in materials, aesthetics and by…
  • Does your brand have touchpoints? Really?

    Mark Di Somma
    17 Jul 2014 | 1:56 pm
    By Mark Di Somma Every brand manager would like to believe that the world will love their brand. Given how much time, energy and experience they pour into trying to make that happen, that seems like a reasonable hope. But, as Douglas Van Praet observes in a recent Fast Company article, consumers are far from inclined to feel that way. “The human truth is no one wants to connect emotionally to your brand … People want to be [led] to a better life not bond with companies.” We could debate whether people want to be led at all, but there’s little dispute that, in the light of this idea,…
  • How to avoid short-selling your brand story

    Mark Di Somma
    14 Jul 2014 | 2:21 pm
    By Mark Di Somma I’m dismayed by how frequently the conversation around content seems to devolve to quantity and tactics. That’s hardly surprising in some ways because of course the two are quickly linked. When everyone’s using the same tactics, quantity starts to look like the only differentiator. Too many brands are in love with frequency. But you don’t build a deep and storied brand purely by posting and retweeting with gusto. Roel De Vries summed it up really well in an interview with Jennifer Rooney when he said that the biggest challenge facing marketers in his opinion was…
  • Why brand management will replace marketing

    markdisomma
    7 Jul 2014 | 2:13 pm
    By Mark Di Somma P&G’s decision to formally end the era of “marketing” at the company and make the shift to brand management may accelerate what amounts to much more than a title change for marketers generally. To me, it could point to a fundamental re-examination of the role of the people responsible for brands. While “marketing” and “brand management” are often treated as synonyms, there is an important distinction between the two terms. Marketing focuses on the activities associated with the promotion and distribution of products and services. Brand management has, for…
  • Could CMOs be doing more with stories?

    markdisomma
    2 Jul 2014 | 2:24 pm
    By Mark Di Somma Marketers are busy talking up the value of telling the stories of their brands. But why aren’t more organisations structuring their own strategies and issues as stories, and what role are marketers taking in making that happen? As the lines between disciplines continue to merge and as the demands on CMOs continue to escalate and the timeframes within which they are expected to achieve noticeable change continue to shrink, perhaps we need to step back and evaluate not just what CMOs do, how and when, but what they contribute to the overall strategy that others can’t and…
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    A view inside the Lyfestyle of Brand and Gentleman

  • The "so-called" high cost of building your brand & doing business.

    norman Carswell
    26 Jun 2014 | 10:17 am
    Many people are excited by the thought of starting a business but paralyzed by the "so- called" cost of doing business. Yes, it can be scary, finding an accountant, creating marketing materials, going to market with the correct strategy and product. Heck, it can be overwhelming (it was for me once).So, as your defacto brand manager let me help get you off the floor.PURCHASE AND own your domain name visit godaddy.com (sometimes low as 99cents)Purchase email package with your domain name so now you have (yourname@yourbusiness.com or something like that). This helps you get away from the…
  • Sharing your BRANDS gifts

    norman Carswell
    14 Apr 2014 | 9:28 pm
    I recently seen the 1st show ever of late night with Jimmy Fallon. His guest was Will Smith during the dialogue he said "The goal of a person is to share their gift & make people's life easier".  Wow, how easy to say and do. That's not saying work for free but each of us has a God given gift that others come to us for. If you think deep you can pinpoint it.Use that gift of yours, help make the world easy for someone, give them a smile, word of encouragement, offer assistance growing their brand.Just once correct the universe.
  • Grow your #brand in silence

    norman Carswell
    15 Mar 2014 | 2:23 pm
    Sitting on the patio, doing resesearch I noticed the sound of rain, a silent hum and consistent. I stopped for a few minutes & did NOTHING (while finishing this tasty cigar). When I came back to my phone, the research became more clearer the objective was easy to meet. Every now & then you have to do NOTHING, sit still and clear your head. Ask yourself the tough questions (am i doing enough with my brand, what is my competition doing better etc), smile and for goodness sake don't run out of matches to light your cigar.
  • The cost of PASSION

    norman Carswell
    24 Jan 2014 | 8:00 am
    Approaching a milestone in my life, I think back to how many times the word PASSION has been mentioned when talking about me and the cost I've paid to have it. PASSION sounds great, evoking imagery of employees smiling while working late, freely giving up ideas with no expectations or doing the behind the scenes work allowing someone else to get the credit (admit it, this is true). Human Resources and hiring managers throw it around freely & bosses use it as a tag word during company meetings. Read this next sentence carefully, most companies don't want the passion of a Michael Jordan or…
  • What in the he!! is Social Currency & how much do you have?

    norman Carswell
    8 Dec 2013 | 3:49 pm
      (source whatsforwork.wordpress.com via alsayeghmedia.com)So·cialCur·ren·cy \sō-shəl\ \kər-ən(t)-sē, kə-rən(t)-\Wikipedia defines Social Currency as: The entirety of actual and potential resource which arises from a presence on social networks and communities, may they be digital or offline. The extent to which people share the brand or information about the brand as part of their everyday social lives at work or at home." Social currency has become the new hot word, its given  consumers the belief that more followers, friends and likes received the more influence…
 
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    The Bullet | Branding Blog

  • How To Win At Social Media, Act 3: The Society of Good Taste

    Peter Gan
    2 Jul 2014 | 7:48 am
    This article is an instalment of a three-part series. Catch up on our previous discussion here. Ever heard of Grey Poupon? No? It’s probably because you’re a despicable philistine that can’t tell the difference between a sonnet and a pantoum. Without standing too close, let us tell you a story of the finest Dijon mustard to ever waltz across our palates and how they earned their laurels on social media. With a rich history that begins in 1866 in Dijon, France, this exquisite wholegrain mustard shot to prominence in the 1980s when they positioned themselves as “one of life’s finer…
  • How To Win At Social Media, Act 2: Protection Against Mayhem

    Peter Gan
    25 Jun 2014 | 5:50 am
    This article is an instalment of a three-part series. Catch up on our previous discussion here. There’s a Malay saying that goes “malang tidak berbau,” which means you can’t “smell” mayhem.  And you know it’s true because none of us can really expect the unexpected — that’s what insurance is for, right? Now one might wonder, how do you translate that into an ad campaign that doesn’t look like another lifestyle spot with a tinge of insurance positioning, especially dealing with a subject that’s so grim and statistic heavy? Enter Mayhem Is Everywhere, by Allstate…
  • How To Win At Social Media, Act 1: The Snack Attack

    Peter Gan
    18 Jun 2014 | 7:09 am
    It’s no stretch to say, branding as we know it is jumping on-board the online bandwagon faster than a teenager discovering twerking for the first time, and with every right to! It is the most accessible and most interactive platform for a brand to communicate with its consumer, as the entire general populous live there too. However this new and wondrous land that hold so much promise, can also be eerily mysterious and bewildering as the prospect of endless possibility and boundless creativeness coupled hand-in-hand with cutting edge technology, programs and apps sounds utterly confusing and…
  • Of Fathers and Football

    Peter Gan
    11 Jun 2014 | 6:13 am
    It couldn’t be more apt that the world’s greatest footballing event kicks-off in the same week we celebrate the world’s greatest heroes: fathers. There’s a special brand of love a father shares with his son. And more often than not, this love revolves around sports – the most famous one being football. With the 2014 FIFA World Cup strutting its samba in Brazil on the same week as father’s day, it seems that the union of fatherhood and sports will be made ever stronger. The FIFA World Cup was first held in 1930 and has since become the emblem of competitive spirit. Every four…
  • Can You Survive Offline? Ernest Did!

    Peter Gan
    4 Jun 2014 | 6:45 am
    I’m pretty sure you know who Ernest Zacharevic is. If you don’t, well… it’s time to make a trip to Penang! Ernest is the celebrated Lithuanian street artist whose beautiful murals colour the vintage streets of Penang and other buzzing cities like Kuala Lumpur and Johor. From depicting the most fun childhood moments ridden on a shaky bike to violent Lego pieces that wield heavy social commentary, Ernest Zacharevic paints pictures that reflects the life of locals from a perspective that resembles so much of a Malaysian’s, it’s almost uncanny. And there is no stopping him.
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    The Frager Factor

  • Jokowi Widodo Becomes the New Indonesian President; (JokowiWidodo.com is available for hand registration!)

    22 Jul 2014 | 10:37 pm
    Try passing the radio test ion that one!PLUS: Why Ex-Employees Make Great Hires; The Internet of Things May See Huge Growth, so Companies Want in Now; Speed-Dating Is The Tinder Of Innovation; William Shatner Boldly Goes Into Facebook Mentions App and Trashes It; Google Gave $100,000 to Help the Homeless Shower on a Bus (after all after a hard day in Sandhill, you don’t want the homeless guy at
  • Netflix Now Has 50 Million Subscribers & Record Profits

    22 Jul 2014 | 4:49 pm
    PLUS: Register With AEI-- Cable companies are famous for high prices and poor service. Several rank as the most hated companies in America. Now, they're attacking the Internet–their one competitor and our only refuge–with plans to charge websites...5 Reasons Peer Advisory Groups Can Work For CEOs;  How brands can optimize their presence on Amazon -... The real life Ray Donovan Back in Court,
  • Keep Your Day Job: The Entrepreneurial Journey Is Not for Everyone

    22 Jul 2014 | 6:17 am
    PLUS: New Tracking Tool Like a Cookie That Can't be Blocked; Forget Lean and Agile – It’s Time to be Anticipatory;  There’s a new app in Silicon Valley — Ron Paul conservatarianism; Fred Wilson: 2 Big Reasons Why Bitcoin Isn't Really Useful Yet; How To Turn A Mid-Life Crisis Into A Million-Dollar Business and... Facebook Drives Nearly One-Fourth Of All Referral Traffic via Don Peppers
  • Hollywood Mogul Took Yahoo To The Dump and $450 Million To The Bank

    21 Jul 2014 | 9:15 pm
    "Everything of importance has been seen by someone who didn't discover it," said Einstein ..... .... which explains how former Yahoo CEO and x-Warner Brothers Hollywood Mogul of 24 years, Terry Semel, never saw the obvious that was hiding in plain sight. Nor was he any poorer for leading the company into the ditch: "In April 2001, Semel was granted stock options with an SEC Fair Value of over
  • VC Investments Hit $13B in Q2 --- Highest Since DotCom Days; In CO, The Pot Was Legal But Uber Driving Its Smoker Not

    21 Jul 2014 | 1:19 pm
    PLUS: How To Hack Google Plus For SEO Value; Brand Personification Humanizing The Brand; 35 Surprisingly Useful Websites You Never Knew You Needed; With 1M Sold In The Last Quarter, Google’s Chromebooks Are A Hit With Schools; Bitly Shortens Its Business Plan... and More financial-services companies are training managers on how to treat younger workers. What should they be learning? How
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    BrandYourself Blog

  • BrandYourself is Hiring a Recruitment & Company Culture Specialist

    Sabrina Clark
    14 Jul 2014 | 4:55 pm
    BrandYourself is hiring a Recruitment & Company Culture Specialist. This role is responsible for recruiting talent for open positions at BrandYourself as well as maintaining our awesome company culture. About the Position Recruit and Qualify Potential Candidates: This is one of our most important positions; you are directly impacting the hiring process at BrandYourself. Not everyone is a good fit for our culture or the specific job position, so your main responsibility is first screening an applicant during a phone interview and then determining if they should be brought in for an…
  • BrandYourself is Hiring a Lead Visual Designer

    Sabrina Clark
    13 Jul 2014 | 8:15 am
    BrandYourself is hiring a Lead Visual Designer. This role is responsible for the visual identity of BrandYourself’s entire platform and user experience. About the Position Product & User Experience Design: While you will be coordinating with the founders and other members of our team, your primary responsibility is taking over the visual identity of the product and making the user experience beautiful. This is one of the most important positions in the company: We are a design-driven company. We understand the design is the product. You’ll be making decisions and creating…
  • BrandYourself is Hiring a Concierge Account Representative

    Sabrina Clark
    12 Jul 2014 | 8:33 am
    BrandYourself is hiring a Concierge Account Representative. This role is responsible for working directly with our clients of the Concierge program to help them maintain a positive online presence and put their best foot forward online. About the Position You will be in charge of managing 25-30 high profile clients: As part of our Concierge Program, it will be your job to work towards managing the search results of some of our most important clients. You will be expected to perform a variety of tasks including building websites, creating content, building links and publishing profiles in…
  • BrandYourself Named to Inc.’s 35 under 35 Entrepreneurs

    Sabrina Clark
    25 Jun 2014 | 8:54 am
    Note: We’re also in the running for Inc.’s Readers’ Choice for Best Young Company. Please take a moment and vote for us by end of business today (6/25). Thank you for all of your continued support! We’re proud to announce BrandYourself’s team was named to Inc’s “35 under 35 Entrepreneurs” list for 2014! The annual list highlights the coolest founders and their companies. Typically, the list features the top “30 under 30″ entrepreneurs, but Inc upped the ante to “35 under 35″ in celebration of its 35th anniversary. The…
  • BrandYourself closes Series A to continue revolutionizing the reputation management space

    Patrick Ambron
    12 Jun 2014 | 8:41 am
    I’m very excited to announce we officially closed a $3.3M Series A round last week. We brought together a great group of investors who not only believe in our mission, but have the experience and expertise to help us achieve it. This round was lead by New Atlantic Ventures, a VC firm with a great reputation based in Boston and Washington, DC. We were lucky enough to have several firms interested in the round, but when it came to understanding the business and its potential, NAV blew everyone else away. Our incredibly supportive past investors are also joining the round, including Zelkova…
 
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    Semantic Argument

  • Mind, body and sold: bridging the divide between business and brand

    Rob
    22 Jul 2014 | 10:40 am
    What can Descartes teach us about brands? His concept of duality applies more to modern business than you’d think René Descartes, a towering figure of the scientific revolution, described the mind as non-physical, as opposed to the brain, which he reasoned is made of matter. His position, referred to in philosophy as dualism, seems like [...]
  • As Zappos gets social, what does cutting HR functions say about a brand?

    Rob
    5 Jun 2014 | 10:48 pm
    [Originally published on brandchannel.com] Zappos, the online retailer and subsidiary of Amazon, raised eyebrows last week by announcing that it’s scrapping job postings in favor of a social approach. Prospective employees are now encouraged to join its social network to become Zappos Insiders, and start interacting with its recruiters on Facebook, Twitter and on the company blog. A few months [...]
  • Thinking out loud in a Quora answer

    Rob
    17 Mar 2014 | 3:22 pm
    I recently used a question on Quora as an excuse to think out loud about how we talk about brands and brand strategy. The question was: How do you create and communicate your brand story? So your fledgling business is finally taking off and customers are flooding in. But how do you move forward from [...]
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    Joey Sargent

  • 6 Reasons You Should Answer the “What’s Your Budget?” Question

    Joellyn Sargent
    17 Jul 2014 | 7:55 am
    “What’s Your Budget?” Do cringe every time you hear that? When a sales rep asks, your first instinct might be to clam up. Mine is. As a former CMO, I spent millions on marketing vendors and technology projects over the years. I was frequently in the buyer’s seat and I know how it feels to suspect that somebody is just trying to get as much money of you as possible. It’s a bit like walking into a car dealership and having the sales person inquire, “So, how much do you want to pay each month?” When you’re buying services for your business,…
  • Shine Like a Diamond: The 4 Cs of Business Success

    Joellyn Sargent
    10 Jul 2014 | 7:55 am
      If you ever bought a diamond for yourself or someone you love, you probably spent a fair amount of time researching the 4 Cs: Color, Clarity, Cut and Carat weight. These four attributes became the standard for assessing the value of a diamond nearly half a century ago when the Gemological Institute of America (GIA) introduced them. What do fine gems have to do with your business? Sparkly stones catch our attention the same way compelling businesses do. Buyers of consumer goods, professional services and even B2B products flock to shiny objects like new technologies, emerging brands and…
  • When Everything Works, It’s Time to Change

    Joellyn Sargent
    3 Jul 2014 | 7:55 am
    Picture this: You’re in the zone, everything in your business is working perfectly. This is exactly what you’ve been working towards! Now you can finally rest and savor your success. Or not. Perfection is sweet, and fleeting. The moment when everything about your business is going well is also precisely the moment you need to change things up. The illusion of perfection is a powerful drug that can lull you into complacency.Click To Tweet - Powered By CoScheduleWhy? Because the illusion of perfection is the drug that can lull you into complacency. You convince yourself…
  • Let’s (Not) Do It My Way

    Joellyn Sargent
    26 Jun 2014 | 7:55 am
    Leadership Lesson: Is that Wrong, or Just Different? I recently returned from my annual trip to Honduras, where I work with a team on construction projects at a children’s home. Every year the team is a different mix of adults and youth who bring various ideas about “the right way” to do things. As we learn to become a team, there is invariably a phrase that becomes the theme for the week. Often repeated in jest, we use this phrase over and over to explain some aspect of our trip. This year, the saying “It’s not wrong, it’s just different” became our…
  • What Do You Get to Do Today?

    Joellyn Sargent
    19 Jun 2014 | 7:55 am
    A Fresh Perspective Recently I was at the Inc. GrowCo conference in Nashville. One of the speakers was Bert Jacobs, cofounder and CEO of Life is Good. You probably know the brand. Its cute t-shirts, hats and other merchandise feature the cartoons like “Jake” and pithy, positive sayings. While Life is Good is a brand that has inspired a devoted following, I have to confess I’m not in the tribe. So when Bert hopped up on stage in his shorts and t-shirt, then promptly kicked off his shoes, my first thought was, “uh-oh, here’s the ‘I’m so casual it’s cool‘ CEO-schtick again!”…
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    Annemarie Cross

  • How NOT to alienate your audience at your next speaking gig

    Annemarie Cross, Small Business Marketing & Business Success Coach
    8 Jul 2014 | 1:31 pm
    Imagine this… You’ve spent hours preparing your talk and there you are on stage in front of hundreds of people – sharing your message. But… something unexpected and horrifying is happening. Instead of smiling faces of appreciation, your audience is frowning. Several people are leaning across to one another whispering while looking at you and shaking their heads in disgust; and a few have gotten up and walked out the door. What happened? You’ve alienated your audience. Thankfully we are only imagining this scenario– however I remember cringing when a colleague told me about a…
  • Speaking To Grow Your Business: A Common Mistake

    Annemarie Cross, Small Business Marketing & Business Success Coach
    2 Jul 2014 | 7:48 pm
    Are you speaking to grow your business? Speaking is a great way to boost your visibility and profile to MANY of your ideal clients as it follows the one-to-many model. However, ONLY if you have a clear strategy and the RIGHT steps in place. Unfortunately, many business owners who are speaking to grow their business are leaving thousands (if not tens of thousands) of dollars on the table, because they DON’T have the right steps in place. Let me explain. Imagine you’ve just given a presentation and the audience enjoyed your talk. Even though you received a loud applause at the end of your…
  • Speaking to Grow Your Business: 3 tools you MUST have in place

    Annemarie Cross, Small Business Marketing & Business Success Coach
    26 Jun 2014 | 1:11 am
    Are you speaking to grow your business? According to the Social Media Marketing Industry Report – 2014, sixty per cent of business’s who participated in the survey were going to use speaking (and networking) as an additional way to market their business, alongside social media. In my article “How to Build Credibility, Visibility and Profitability FAST with this One-To-Many Model” I shared the many benefits and successes I have personally experienced through public speaking and can therefore highly recommend speaking as a great way to build visibility for your business. To recap some…
  • [CCP #5] How bartering your services could affect your money mindset & biz growth

    Annemarie Cross, Small Business Marketing & Business Success Coach
    13 Mar 2014 | 12:31 pm
    Hi, Annemarie Cross – Money, Marketing & Mindset Business Coach with another jam packed show for you with tips and strategies on how you build a successful coaching business / practice. Are you tempted to enter into a bartering arrangement because it’s the only way you can afford to hire support? Or do you struggle with not having enough time to get everything done in your business? If you answered yes, then this week’s show is a must-list as I’ll be speaking about: Bartering: is this sound business sense or a money mindset barrier How to start budgeting towards your support team…
  • [CCP #4] Key Environments that Can Support OR Limit Your Business’s Growth

    Annemarie Cross, Small Business Marketing & Business Success Coach
    26 Feb 2014 | 3:55 pm
    Hi, Annemarie Cross – Money, Marketing & Mindset Business Coach with another jam packed show for you. Are you struggling to build a successful coaching business / practice? Perhaps it’s because your internal and external environments are not supporting you in the best possible way. On today’s show I’ll be speaking about: 3 key environments that can either support or limit your business’s growth I’ll be answering Delia R’s question: The biggest hurdle I have to getting paid what I’m worth is: How do I find my ideal client? Inspirational quote Do you have a question you’d…
 
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    Bulldog Drummond - Uncommon Sense

  • Just Do Your Job

    Bulldog Drummond
    23 Jul 2014 | 4:49 pm
    Written by Gregg Imamoto Recently, my six year old asked me during basketball practice, what’s my favorite sport and why? The quick answer was basketball and as for the why, I simply stated that I enjoy playing it even more than I enjoy watching it. But, as most children are prone to do, he asked why again. As I resumed practice, it became clearer, what exactly am I trying to teach these young boys right now? The better answer was that basketball is a team sport. It requires a group of individuals to work together to accomplish a common objective. Basketball, similar to most team sports,…
  • Culture Eats Strategy For Lunch

    Bulldog Drummond
    21 Jul 2014 | 8:06 am
    Written by Shawn Parr Get on a Southwest flight to anywhere, buy shoes from Zappos.com, pants from Nordstrom, groceries from Whole Foods, anything from Costco, a Starbucks espresso, or a Double-Double from In N’ Out, and you’ll get a taste of these brands’ vibrant cultures. Culture is a balanced blend of human psychology, attitudes, actions, and beliefs that combined create either pleasure or pain, serious momentum or miserable stagnation. A strong culture flourishes with a clear set of values and norms that actively guide the way a company operates. Employees are actively and…
  • The Wonders Within Your Head Infographic

    Bulldog Drummond
    17 Jul 2014 | 9:00 am
    What you consume consumes you.
  • Take Care of Yourself

    Bulldog Drummond
    15 Jul 2014 | 9:00 am
    video platformvideo managementvideo solutionsvideo player
  • Assume At Your Own Peril

    Bulldog Drummond
    14 Jul 2014 | 9:00 am
    Written by Scott Schimmel Can you think of a time when you discovered that your assumptions didn’t match reality? A time when you found out that the real story was very different than the story you were telling (and actually believing)? This has happened to many of us, many times. I remember finding out that a couple young guys I was supervising weren’t doing their jobs. At all. For months. I remember the time I found out through a performance review that someone under me didn’t feel supported or cared for by me. I remember the meeting when I heard that one of my long-time coworkers was…
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    Branding, logos and graphic design.

  • The #1 lame excuse people use to Not Do Things

    dipika
    21 Jul 2014 | 12:24 am
    A whisper of a thought. Nagging itch to be “creative.” Irritating. “Of course I do, I just… I’m just…”   “See, my sister’s boyfriend’s dog’s… la la la”“Ummmm.”   Like Curious George. Don’t. Ask. Me. That. (Surprise link at end of post.) WE’VE ALL BEEN there. In a place where we are wanting to get to the thing that matters most to us, but we keep putting it off. What is procrastination, exactly? Wikipedia says it’s this: Procrastination is the practice of carrying out less…
  • The 5-minute test that will change your life

    dipika
    14 Jul 2014 | 12:08 am
    CONCEPTING for anything starts with a simple idea: anything is possible. Dipika (pictured) at the early, ideation part of the process with new clients in Phnom Penh. DO YOU FEEL squeamish when someone new asks you to talk about yourself? “Tell me who you are, what you do, et cetera.” And it feels like the whole time you’re giving your default answer, they’re going, “So?” It’s because they probably are. You would be too, admit it. You’d go, “So what? Why should I care? Why should I give my attention to you? What’ve you got…
  • A 10-point checklist for quality

    dipika
    7 Jul 2014 | 12:07 am
    WHEN YOU ARE CHOOSING, HOW CAN you tell if a thing’s “good?” One criterion. Quality. Is there quality in it? HMMM.If yes, it’s a keeper. If no, you know what to do. But how can you tell if there’s quality? How can we delineate that which counts as higher-than-average goods, services, and even relationships? Experiences that you have an expectation about, in other words, and you may wonder if the things you’re looking forward to will match up to what, through brand or insinuation, has been hinted you’ll enjoy. We all know what bad quality is. But what…
  • What I learned being offline for three days in Battambang

    dipika
    30 Jun 2014 | 4:02 am
    LAST WEEK TODAY I was in the middle of hurling. No, not like the Gaelic sport. But like, you know, throwing up. Things had gotten hard. First world problems, of course, but in the context of this place (Phnom Penh, if you are just joining me here), it certainly was a lot. Add to the fact that you have the normal modern issues of overcommunication that result in not quite good communication, not anywhere near high quality conversation in the digital format, but then, you also see very small children being wheeled in front of your apartment in carts used for collecting plastic cups littered on…
  • Monkeys and User Centered Design, or, On Empathy

    akira
    23 Jun 2014 | 12:56 pm
    “Monkey see, Monkey do,” goes a saying. But turns out, this old saying reveals more about our brain and how it works. In the 90s, Italian researchers led by Dr. Giacomo Rizzolatti discovered “mirror neurons:” monkeys who watched others–monkeys and humans–eat something experienced the same activities in their brains as when they ate something themselves. Subsequent studies using more sophisticated equipment like fMRIs revealed that humans have complex systems of understanding others’ actions and experiences through these neurons, and feelings generated…
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    Soydanbay Corporate Communications and Organizational Development

  • What do countries really mean when they say “We need a brand”?

    Soydanbay
    22 Jul 2014 | 7:31 am
    Meet Jose Filipe Torres, one of the best-known country branding practitioners in the world. We had an opportunity to pick his brain on the most pressing issues related to place branding. We asked, he answered. Candidly… This is the first installment of a three-article interview series with Jose Filipe Torres. Without further ado let’s turn to Jose and hear what he has to say…   Who is Jose Filipe Torres? In the field of country branding, he is a genuine trailblazer. In 2002, he developed the Portuguese Trade Investment brand. Back then he was working for Futurebrand, and that was…
  • Symbolic Meaning of Numbers

    Soydanbay
    24 Jun 2014 | 5:24 am
    Are you considering to use numbers as a part of your brand? Then, you may want to learn about the symbolic meaning of numbers! For instance, why do you think 7 is the world’s most popular number? Or does 5 have a gender? Which of the following is better to convey a sense of uniqueness? 10 or 11? We previously talked about the symbolic meaning of sounds. Now it is time to do the same for numbers! Learn everything in less than 20 minutes by listening to this fun podcast! Numbers by Andy Maguirehttps://www.flickr.com/photos/andymag/Filed under: Brand Identity, Brand Personality, Depth…
  • Should the LA Clippers Change its Name?

    Soydanbay
    10 Jun 2014 | 9:28 am
    Donald Sterling, the disgraced owner of the Los Angeles Clippers has decided to sell his team, and Steve Ballmer, the former CEO of Microsoft placed a bid of $2 billion to purchase it. Since the NBA approved his proposal, now many people are wondering the same thing: Should Balmer rename the LA Clippers? Do they need a clean slate? That’s an interesting discussion. Let’s look at it from branding perspective! Before we go any further, let’s make a branding criterion very clear: Renaming a brand is arguably the most important decision an owner would ever make. We often forget that the…
  • How to create a buyer persona?

    Soydanbay
    27 May 2014 | 7:25 am
    “Our target audience is 18-48, female and male, C1, B and A.” You might have heard a similar nonsense statement before… The above sentence is a feeble -and rather soulless- attempt to describe a “target” “audience”. I am categorically against using such lingo as it’s a completely outdated way of thinking. I also believe that in this day and age (#socialera), for a company to be successful, it is mandatory to change its vocabulary. What does this mean for your brand? Sadly, so many marketers still think of -and refer to- their customers…
  • How to discover your organizational values?

    Soydanbay
    29 Apr 2014 | 8:09 am
    Are you trying to define what keeps your organization together? Do you want to discover your organizational values? Would you like to write down “the way things get done around here?” Then, read on! I am frequently asked to help brands and organizations to discover their values. Not so rarely, my clients give me a piece of paper, on which their existing values are written. On that paper, you would see a laundry list of cliché (or sometimes trendy) words like: Integrity, teamwork, efficiency… Not only these words often feel inauthentic to the…
 
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    Restaurant Branding Roadmap

  • An awesome avenue for flying solo – Crowdsourcing

    Karen Post
    8 Jul 2014 | 4:13 pm
    OOOPS for some reason you may have gotten this blog twice. Technology has its ways of mysteriously making us wonder, "What just happened?". Sorry! If you didn't get this blog post last week, it's a good one on ways to leverage small budgets and get big ideas. Read on. Operating a start up or even small restaurant can be lonely. There’s so much to do. Identify the right location, find funding, decide on a concept, create a menu, hire the best people and design and plan for your brand. And then you need to accomplish a lot of this, fast on one half of a shoestring. YIKES! Not too worry. There…
  • Need a shot of spotlight on your brand? Earn publicity.

    Karen Post
    25 Jun 2014 | 7:04 am
    Publicity can be a low-cost, high-exposure home run for any brand. Here are three simple ideas that scored a lot of ink and broadcast eyes. Remember staying top of mind is important for your brand and often can be the deciding element that gets a consumer to select your place for their next meal out. Check out these examples, and then ask yourself and your team, how you can take advantage of this brand-building tactic with your restaurant in the very near future.
  • Building your brand from the inside out

    Karen Post
    10 Jun 2014 | 3:04 pm
    While the value of a restaurant brand may be measured in terms of what the public, your customers and the local community thinks, feels and expects from your place, there’s another group with whom your brand value must rate high. Successful operators invest more (and often even before they spend on any external branding) on the inside brand with employees. Starbucks®, Zappos® and Whole Foods® are all examples of major brands that started small, today are international power brands that built their brands from the inside out. The leadership behind these companies believed that when your…
  • How to use your receipts to build your brand

    Jocelyn Ring
    15 May 2014 | 6:11 am
    Whether you are on the giving or receiving end of a receipt, how much attention do you pay to it? If you’re printing it out and delivering it to a customer, it might take two seconds to print, tear and hand off. You might spend 5 to 10 seconds if you are paying a check. You’ll glance at it to make sure it looks OK then pay. Your final copy probably ends up in the circular file, otherwise known as the garbage can. This small piece of paper is an often overlooked touch point that you can use to build your brand and your relationship with your customers. Most restaurants miss out on this…
  • How to make your restaurant thrive in a tough location

    Jocelyn Ring
    7 May 2014 | 11:09 am
    You asked, we answered. We received a question from a reader who asked: Our restaurant is located in a challenging area, there’s not much foot traffic and it’s a bit off the beaten path. Other restaurants have been in this building and haven’t succeeded, but we believe that we can make a go of it. We chose this location because is has a beautiful outdoor patio and we are able to use it for most months out of the year. Our food and service are really good, but we need some ideas to overcome the less than ideal location. Do you have any ideas for how to do this? Thanks. Sean Great…
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    Imagemme

  • Always Brand Like a Girl

    blingbling
    2 Jul 2014 | 11:00 am
      After 6 days, Always’ online branding campaign – #ThinkLikeAGirl – has more than 17,000,000 views. That’s impressive, especially for a product that historically lacks much PR value and has been limited, more or less, to bright and airy commercials of smiling women accompanied by illustrations of the product’s efficiency.     But Always wasn’t the first company to shake things up. In 2009, Kotex launched a subrand called U, which featured brightly-colored packaging designs that targeted, like Always’ current campaign, younger and…
  • Clickhole Launches: Who Knew SEO Humor could be so Biting, and Relevant

    blingbling
    13 Jun 2014 | 9:29 am
        The bright, bitter minds behind the Onion have turned their sights on an entirely new medium, and the results couldn’t be better, or darker.             Taking the elements of self-parody already present in Buzzfeed and turning them up to 11, Clickhole.com isn’t so much a parody of a particular site as it is of the internet as a whole, or of the tastes and predispositions that drive high volumes of traffic to the most novel – and trivial – content.             A slight adaptation of the familiar Onion brand and…
  • Beyond 101 Branding from Harrys’ Shaving

    blingbling
    12 Jun 2014 | 11:58 am
      First Round Review (firstround.com) just posted an excellent, in-depth article on the branding success of Harrys’ – an ordinary product that is making big waves in a 2.5 billion dollar industry by virtue of its branding. Read the full article here: http://bit.ly/UwAq7I
  • Coca-Cola Steps Up its Game for World Cup Packaging Design

    blingbling
    9 Jun 2014 | 7:56 am
    A score of companies – sponsors and otherwise – are known to pounce on the hype preceding playoffs or tournaments, for any number of reasons: they’re eager to seem festive, to demonstrate the efficacy of a product (think sports drinks or sponsored active wear), or to appeal to fans and drive brand image.  The World Cup is no different, and because it only comes around once every four years, the opportunities it presents fans and brands alike are all that more precious.  Coca Cola knows this, and with the tournament beginning later this week, we think a brief…
  • Coca Cola’s “2nd Lives” Initiative – (Undercooked?) Branding at its Best

    blingbling
    6 Jun 2014 | 9:35 am
    There’s been a decent amount of design and branding buzz since Coca Cola rolled out its “2nd Lives” campaign, which claims to bring a host of fun new uses to a bottle of coke after it’s been chugged down.  Launched first in Vietnam, the campaign distributes kits – 40,000 to start out with, each containing 16 inserts to turn plastic bottles into soap dispensers, squirt guns, bubble makers, and more – in an effort to encourage consumers to recycle.  And, of course, to saturate the home and office with as many Coke logos as possible.       “What if empty Coke…
 
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    John Morgan

  • How To Get The Most Out Of The Questions You Ask

    John Morgan
    15 Jul 2014 | 5:51 am
    It has been said that there are no stupid questions. Whoever originally said that has never watched a movie with my mother. There are stupid questions and that’s okay. What’s not okay is the fear of asking questions you are afraid will make you look bad. Sure, everyone wants to put their best foot forward. We all love to make a good impression. But you’re doing a lot of harm to yourself by trying to ask what you think are ‘the right’ questions. “Quality questions create a quality life. Successful people ask better questions, and as a result, they get better…
  • 12 People Keeping You From Success

    John Morgan
    20 Mar 2014 | 9:33 am
    Could it be true that there is a group of people keeping you from success? I can assure you that it’s true. Now, you may be thinking that I’m referring to your competition, your spouse, or maybe even your parents. Hang on to your seat because the only person I’m actually referring to is YOU. Seriously, put some thought into this, you hold yourself back in all areas of your life and business. You do this in multiple ways which is why it’s like there’s a small army against you. Here’s who is holding you back: YOU: When you focus on the problem instead of the…
  • 7 Signs You’re Destined To Fail

    John Morgan
    13 Dec 2013 | 8:15 am
    History is full of people who are ambitious, creative, and complete failures. The newest idea, technology, trend or strategy are worthless. Why? Because there’s something else you must figure out first or nothing will work. You will sabotage yourself. You see, there are certain principles that if screwed up will cause you to fail regardless of what it is you’re attempting to accomplish. Let’s take a look at 7 of them right now: 1: Low Self-Esteem & Self-Worth If you don’t believe in yourself and what you do, then don’t expect anyone else to either. People…
  • Success Lessons From A Former Homeless Man

    John Morgan
    6 Nov 2013 | 6:05 am
    How do you go from being homeless living under a pier to a NY Times best-selling author of multiple books and being invited to speak at the White House a handful of times? Well, hopefully that’s not your situation because you wouldn’t be reading this if you were homeless. But that’s the exact situation of my friend Andy Andrews. Andy went from being homeless to achieving success in a lot of areas in life. The question on your mind is likely…HOW? I’ve got good news for you, Andy and I recently recorded a conversation where I asked him to share some of the key…
  • How To Be Married To An Entrepreneur

    John Morgan
    29 Oct 2013 | 7:50 am
    If I’ve said it once, I’ve said it a thousand times…your environment has a huge impact on your success. Your spouse is a major part of your environment. It’s not easy being married to an entrepreneur. Your better half has to put up with the late nights, crazy ideas, and the constant checking of email. As if marriage wasn’t hard enough, throw an entrepreneur into the mix and you’ve got some extra chaos to deal with. There’s no questioning how important it is for your spouse to support you. Without a doubt the person who’s had the biggest…
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    AYTM

  • Kindle Unlimited Survey: Current Kindle Owners Interested in New Program

    Anne Pilon
    23 Jul 2014 | 6:03 am
    Amazon just announced a new program for Kindle owners that will allow them access to hundreds of thousands of books on their devices for about $10 per month. E-readers have gained popularity since the Kindle first launched, and many have been waiting for a program like this to emerge. How many will take advantage of Kindle Unlimited? E-Readers In Ask Your Target Market’s latest survey, 32% of respondents said they currently own an e-reader. The Kindle is the most popular device, according to respondents. 76% of those who own an e-reader said they own a Kindle. 20% own a Nook from Barnes and…
  • Retirement Survey: More People Starting to Plan for Retirement

    Anne Pilon
    22 Jul 2014 | 6:38 am
    Retirement savings are on the rise, according to some financial institutions. The recent economic downturn had taken its toll on some people’s retirement plans, but that could soon be changing. So how many current workers have already started planning for retirement? And have the numbers changed at all over the past couple of years? Retirement Ambitions In Ask Your Target Market’s latest survey, 37% of respondents said that they would definitely like to fully retire from work someday. 15% said they would probably like to retire fully. 8% said they probably would not. And just 3% would…
  • Facebook Buy Survey: Vast Majority Have Shopped Online

    Anne Pilon
    21 Jul 2014 | 7:08 am
    Facebook is in the process of testing a new feature that would let users purchase products from businesses directly on the site. Online shopping is already incredibly popular. And consumers use Facebook to connect with many of their favorite businesses anyway. But would shoppers be interested in the new Facebook Buy button? Potential Users In Ask Your Target Market’s latest survey, 84% of respondents said they currently have a Facebook account. So the majority of people would at least have access to a Facebook shopping platform. But how many really shop online? 45% of overall respondents…
  • Customer Service Survey: More Than Half Would Consider Leaving After One Bad Experience

    Anne Pilon
    18 Jul 2014 | 6:25 am
    Comcast is currently in some hot water after a recording of one of its customer service calls leaked online. Customer service has always been considered important. But in the age of the internet, these interactions can very easily become public. So just how important is customer service? And what kind of impact can it have, both positive and negative? Customer Service In Ask Your Target Market’s latest survey, 74% of respondents said they consider customer service to be very important when choosing which companies to do business with. 20% said they consider customer service somewhat…
  • In-App Purchases Survey: Few Have Made Unintentional App Purchases

    Anne Pilon
    17 Jul 2014 | 6:24 am
    Amazon is currently facing some legal issues due to in-app purchases made through apps from the company’s app store. Mobile apps are becoming more and more popular, as are in-app purchases. People can make these purchases either from retailers that sell actual goods or for games and similar apps that require credits or other digital goods. The FTC has said that Amazon made it too easy for people to make these purchases without realizing or properly authorizing them. How big of an issue is this for mobile device owners? App Purchases In Ask Your Target Market’s latest survey, 35% of…
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    re:DESIGN and reignite your business. - Blog

  • Create Unique Content and Own Your Business Niche

    15 Jul 2014 | 5:48 am
    Pin it! Sharing other people’s content on social media is nice, but the best content sharers are content creators. Makers. Producers. Originators. It’s one thing to cover that ’80s band on stage with a bad wig at the local fair — it’s a completely different thing to perform a song you’ve written and then share it with the rest of the world for the first time. If it’s good, people will snap to attention. If it’s not so good, well… people may head to the side area for a corn dog, but if it’s really, really good? You could soon find…
  • [INFOGRAPHIC] 12 Reasons Your Business Needs to Get Visual

    8 May 2014 | 12:32 pm
    The shift to the visual is evident everywhere we look, in all media — the infographic below explains why. A good, strong visual married to a good concept — with the right strategy and the right words — wins every time, especially in today’s busy, noisy media world. One thing is clear: visuals and all that traditional creative expertise brings to the table has never been more important for capturing eyeballs, expanding brand influence, and getting people to act. Display this infographic on your site by copying the code below: <center><a…
  • Cheap, Freebie “Design” Tools Are Not Really About Design At All

    16 Apr 2014 | 7:53 am
    Pin it! They’re slick. They’re cheap. Their sales pitches look convincing. And there are some very well-respected people promoting their services. But they have absolutely none of the virtues of what REAL design brings to business. Dragged and dropped, templated, clip-arted, cheapo do-it-yourself “design” tools do not really produce design at all — at least not the type of design that can truly transform your business and take it to new heights. They are Trojan horses — fakes, frauds — cake decorating applied to something that should really be taken a…
  • Working With Designers Should be Joyful, Not Painful

    25 Mar 2014 | 8:46 am
    Good designers are hard to find and sometimes even harder to work with. But it doesn’t need to be this way.It is common for a client to ask for something and then wonder why the designer won’t just give them what they want. After all, “the customer is always right.” Right?Wrong.That may work in a fast food restaurant or a shoe store, but when it comes to working in the area of professional design communications, it gets a bit more complex than that. And really, you — as the client — shouldn’t want it any other way. In fact, if a designer isn’t…
  • Lessons in Creating Quality Content from Cartoonists

    18 Feb 2014 | 11:26 am
    I learned some lessons pretty early in life that have served me well over the years. When I thought I was just learning about cartooning, I was actually learning much more. As a young aspiring cartoonist in high school, I was infatuated with the tools of my heroes — the giants in the cartooning industry. These were people who won Pulitzer Prizes, were known by our nation’s Presidents and even had their creations sent to the moon. People like Charles Schulz (Peanuts), Hank Ketcham (Dennis the Menace), Jim Borgman (Zits and political cartoons), Mort Walker (Beetle Bailey), Gary…
 
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    Better Business Brand

  • How to Boost Your Direct Mail Campaign Response Rate

    Robert Hacala
    23 Jul 2014 | 11:47 am
    The art of sending a letter through the post is being forgotten as the dominance of the Internet continues to grow. But from a recipient's point of view, there are few more exciting sights in the morning than a perfectly presented letter with their name on it. Although not cheap, and relatively labour intensive, direct mail marketing delivers some exceptional response rates if you take the necessary steps to make your campaign noticeable and of a high standard. Image Credit: SampleSizeOfOne / CC
  • 5 Types of Marketing You Need to Know About

    Robert Hacala
    23 Jul 2014 | 10:24 am
    Building a marketing strategy certainly isn’t rocket science. But when you simply haven’t had the experience or when your budget leaves no room for error, it can be extremely daunting. The appointment of a marketing agency can often be the perfect reinforcement, but how do you know where to start looking? Image Credit: FutUndBeidl / CC
  • How to Build a Better Online Brand in 3 Simple Steps

    Robert Hacala
    23 Jul 2014 | 9:49 am
    With customers now shopping extensively online, it is business owners that are able to think innovatively and develop a strong and consistent brand that will ultimately achieve success. Here are 3 tips for entrepreneurs for building a successful online brand. Image Credit: Cory M. Grenier / CC (adapted)
  • 7 Content Marketing Strategies to Uplift Your Brand

    Robert Hacala
    16 Jun 2014 | 11:41 am
    Developing a recognizable brand isn’t about pushing tons of content online and waiting for the phone to ring. Content marketing requires the same persistence, dedication, and innovation that would be a part of any advertising campaign. These 7 strategies that can help to uplift your brand and increase your online leads using content marketing.
  • 5 Ways to Promote a Unique Corporate Brand Identity

    Robert Hacala
    31 May 2014 | 9:49 am
    There are numerous ways in which a customer will connect with a corporate brand identity, and you surely don't want to be left behind. Here are 5 solid ways you can promote your unique corporate brand identity.
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    JON-MICHAIL, The ImageMaker

  • First Impressions Count

    jonmich
    10 Jul 2014 | 7:09 pm
    “In the first five seconds your image influences the people you meet”. It’s a statement we have endorsed for a long time and in our line of work (if you can pardon our bias) it’s the first and most effective advice we provide our clients. The recent media article by Fiona Smith illustrates well how, also in our experience, first impressions are nearly everything and it’s supported by an academic study by UK Professor Karen Pine called The Effect of Appearance on First Impressions. Never again doubt the power of first impressions, they are real and make a huge difference on your…
  • IGI in the Media: Nick Kyrgios: The average kid who has won the hearts of Australia

    jonmich
    2 Jul 2014 | 6:27 pm
      Nick Kyrgios has won the hearts and minds of Australians with his gutsy performances at Wimbledon, none more so than his amazing victory over World no. 1 Rafael Nadal. Kyrgios is the next potential heir to the Australian tennis throne and has the integral hallmarks of becoming a superbrand over time. Nick Kyrgios spearheads new generation of Australian tennis talent Aaron Langmaid, Jessica Marszalek, Herald Sun, 2 July 2014 Nick Kyrgios celebrates his win over Rafael Nadal. WIMBLEDON wonder kid Nick Kyrgios has been heralded as the future of Australian tennis. Critics say the…
  • How technology reinvents Monica Lewinsky and her personal brand

    jonmich
    17 Jun 2014 | 5:00 pm
    During a past coaching session with a “dishonoured” client that had reputation issues, the discussion turned to how we can positively reshape their perception in the marketplace due to past indiscretions. We started by defining their current-personal brand DNA, and then devised a strategy that tackled the tricky path to redemption via offline and online branding methods. The results to date have been beyond the expectations and helped this client find new solace by presenting their authentic self in their own unique way, a manner that they never imagined prior to their personal…
  • IGI IN THE MEDIA | Australia’s newest F1 ace, Daniel Ricciardo, wins with a smile of steel

    jonmich
    15 Jun 2014 | 8:06 pm
    “Authenticity is about being yourself but sometimes that doesn’t fit the mould of expectations” -Jon Michail. Aaron Langmaid | 14 June 2014 | Herald Sun In the final moments of the 2012 Australian Grand Prix, representatives of the world’s media adjusted their microphones and jostled for position in a frantic final race of their own. British ace Jenson Button had taken line honours that day, holding off Red Bull’s Sebastian Vettel and leaving his McLaren teammate, Lewis Hamilton, to claim third place. Their faces lit up by live TV feeds, the drivers smiled into lenses and…
  • And they say politics doesn’t pay… Brand Clinton a money making machine.

    jonmich
    10 Jun 2014 | 6:30 pm
    Politics in the 21st Century is a money making profession no matter what the poiticians have us believe, and why not? If you have real value and contribute to society why shouldn’t you be paid well after you have re-entered everyday life. Hillary Clinton gives some insight into her family’s success on the speaking circuit and the value of Brand Clinton in the marketplace. Clinton targeted after crying poor Phillip Rucker | 11 June 2014 | Washington Post Backfired: Hillary Clinton talks with Diane Sawyer before the release of Hard Choices. The book gives her a chance to shape the…
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    Blade Creative Branding | Blog | Marketing, Design, Trends

  • V8 Takes a Healthy Turn to Boost Brand

    Joshua Murray
    23 Jul 2014 | 7:33 am
    V8 has never been a cool brand. Think about it, in the beverage industry you have Coke and Pepsi on top of the sugary, carbonated side, and then on the juice side you have Minute Maid, Welch’s and Ocean Spray chugging away at the market share. But with a new strategy and direction, V8 is… Read More
  • Rebranding The LCBO

    Brian Walker
    21 Jul 2014 | 7:22 am
    The LCBO has a bit of an image problem. While most of the recent disdain towards the handling of alcohol sales in Ontario has been directed at The Beer Store, the LCBO hasn’t escaped completely unscathed. For the uninitiated, here’s the deal: for the most part, alcohol sales in Ontario are strictly regulated by the… Read More
  • World Cup, World Brands, World Domination

    Joshua Murray
    18 Jul 2014 | 12:07 pm
    Soccer is the single most popular sport in the world, and a brand community case study on a global scale, especially in World Cup years like this. And along with the popularity from a fan and player population sense, it’s also a huge money maker for athletic brands like Adidas and Nike. If you aren’t… Read More
  • The Facebook Buy Button: ROI Coming to Social Media

    Joshua Murray
    18 Jul 2014 | 10:31 am
    It’s finally here… The long awaited Facebook Buy Button is being rolled out in testing to small and medium businesses in the United States. It’s a move that isn’t exactly a surprise, but does come with a lot of potential and excitement for advertisers who are looking for the next big thing in e-commerce. The… Read More
  • Vintage Ads: Great Car Ads From The Past

    Joshua Murray
    16 Jul 2014 | 8:52 am
    In our series of vintage ads we’ve taken a look at Fast Food, Cigarettes and Beer. So it seemed like a good time to move to something bigger in our newest instalment. The combination of great art, snappy copy and even a celebrity endorsement put these 10 ads on our list today. Have a look… Read More
 
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    Luxury Branding and Marketing Blog for KODA

  • The Top Luxury Brands to Watch in Social Media

    Team KODA
    4 Jul 2014 | 12:48 pm
    One thing the smartest of luxury brands have in common is the effective use of social media. They know that success in this digital age requires social engagement. Many premium brands, however, have been slow to adopt assuming social’s accessibility would dilute their luxury image.  Others have not committed the resources necessary maintain a viable presence.    With 73% of online adults utilizing social media and an 18%-use increase expected this year, it is a platform of billions of users not to be overlooked. So, what premium brands are getting it right on social media? And what…
  • If Luxury Brands Packaged And Sold Everyday Groceries…

    Team KODA
    29 Apr 2014 | 11:31 am
    Based in Israel, Paddy Mergui has come up with an intriguing series that explores what it would be like if luxury brands packaged and sold everyday groceries. Titled ‘Wheat is Wheat is Wheat’, this exhibition “is meant to highlight the challenges a designer faces when tasked with promoting economic interests while remaining true to his or her own moral compass.” Viewers will do a double take when they see a packet of yogurt with the trademark blue packaging of Tiffany & Co., while Versace’s eggs are covered in a sleek black case—through these juxtapositions, Mergui is…
  • Branding Tid Bits For Total Investment Management

    Team KODA
    4 Dec 2013 | 8:50 pm
    We’re in the midst of building a more robust case study for this enjoyable client, Total Investment Management.  However, we’d like to share a few samples of the branding work we’ve developed during the engagement we completed with them recently.  Thus far, the client has been more then pleased, client reactions have been fantastic and most interesting perhaps is the chatter within the industry for a financial services firm who developed such a unique and stunning presentation layer to their brand. Total Investment Management solely focuses their service offering within the airline…
  • Hideoki Bespoke Feature

    Team KODA
    17 Apr 2013 | 1:12 pm
    It’s always a pleasure to see our clients receive earned media and exposure they deserve.  Hideoki Bespoke is a long time client in the Atlanta area with national reach in the world of custom tailoring.  The quality and attention to detail with each of their garments is unmatched and people are taking note.  Expect to hear much more about Hideoki in the future. Below is their feature in Tastemaker Magazine, an Atlanta based lifestyle publication.  Download the full issue.
  • 40 Years of Cellphone History

    Team KODA
    8 Apr 2013 | 1:44 pm
    No profound marketing tip to be had with this post, but a heck of an interesting infographic. Enjoy! Source: Mashable
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    Peter Sterlacci | Believe. Become. Be Your Brand

  • How To Use Colour To Build A Strong Visual Brand Identity

    Andy Brattle
    3 Jul 2014 | 12:01 am
      There is an unbreakable bond that exists between a brand and its primary colour, or colour scheme. This is because colour provides an instantaneous way of portraying a message or meaning without using words.  Before any images, text or video, your customer will see colour. The red and yellow of McDonald’s, the purple of Cadbury or the red of Coca-Cola are as strong a signifier of the brand as any recipe, slogan or advertisement. So it is vital to exploit this link to achieve the strongest form of brand identity.   What Is Branding?   Branding can be defined as “name,…
  • My Top 10 Kick Ass Posts of 2013

    Peter Sterlacci
    10 Jan 2014 | 10:41 pm
      2013 started off with a bang – some great new clients, a handful of speaking gigs, another blogathon, a new eBook, and some really kick ass blog posts. Half way through the year some personal things in life took over and everything came to a screaming halt. I stopped blogging, clients stopped coming in, and I almost (just almost) packed up my business for good. But as I sit here just eleven days into the New Year, I reflected on how kick ass 2012 was. I remembered blogging about my top 10 kick ass posts of 2012. These posts truly were amazing, so I took the time to read all of…
  • Protecting Your Brand in the Cyber Wild Wild West!

    Alex Gutman
    10 Jan 2014 | 9:16 pm
      The internet is without a doubt one of the greatest inventions of modern times and has become the venue of choice for marketers the world over. However, as with most good things, opportunities also come with risks. The inherent qualities of anonymity, openness and split second reach make the Internet a lawless land, a kind of cyber Wild Wild West. Because of the lack of a formal policing body, hijacking of your brand is a constant threat. These cyber pirates are not stupid. They realize the power of the brand that you have been building and know that it is very good for business,…
  • 4 Ways to Leverage Your Brand Into Win-Win-Win Opportunities

    Liz Lynch
    17 Nov 2013 | 5:37 am
      Building up your personal brand is vital to supporting the growth of your business. Sharing your knowledge, raising your visibility, and being seen as an expert in your field all help you stand out with your target market. But developing your brand into a platform that supports others can be even more valuable to your business in the long-term. Just think, if you help at least one person in your network each week by showcasing them in some way, in a year you’ll have 52 stronger relationships. More people ready, willing and able to help you means more potential opportunities…
  • 10 Steps to Build Your Career through Personal Branding [Video]

    Peter Sterlacci
    7 Nov 2013 | 2:39 am
    For 5 days in October, Runa Magnusdottir hosted a special personal branding webinar. Five experts from five different countries shared their perspectives on how to transform your career with personal branding tips and tools. I was very fortunate to be one of these five people and gave a presentation with 10 steps to build your career through personal branding. Enjoy the presentation. Related posts: Vlogathon Day 6: Personal Branding – First Steps to Career Success Build Your Personal Brand in 10 Steps – Video 1 Build Your Personal Brand in 10 Steps – Video 3
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    BRAND IDENTITY, REBRANDING AND PACKAGE DESIGN

  • What Helped This Napa Valley Rebel Break Tradition (and Triple Sales)?

    davidbrier
    22 Jul 2014 | 8:47 am
    To adhere to convention or to boldly go against tradition? That was the question facing this Napa Valley startup. Since their rebrand two years ago, Botanical Bakery has seen sales triple each year. That’s 3Xing of sales the first year after the rebrand and 3Xing that again the second year. Whoa. That killer sales trend is all in addition to being showcased on The Dieline, Cool Hunting, Lovely Package and Identity Designed as well as Food & Wine magazine, The New York Times, InStyle and tons more. Did I mention their branding also won in Communication Arts’ coveted Design…
  • You’re Killing Me With Cliches [Music Video]

    davidbrier
    16 Jul 2014 | 9:48 pm
    Improvised and sung from the heart, this video will change how you see the world and how it sees you. I’d seen one too many people I care about victimized by mind-numbing cliches, tired taglines and empty pitches. After all, how many had to be hurt before anyone did something? Too many. It Wasn’t the Butler Who Did It, It was the Cliche So I took matters into my own hands and put together this video that gives a voice to those who may not have someone to speak up for them. For all those who want to stand up against dumb brand messages and dumber promises, this is for you. And if…
  • 9 Simple Ideas to Dramatically Transform Your Brand

    davidbrier
    10 Jul 2014 | 6:44 pm
    Steve Jobs said, “A small team of A+ players can run circles around a giant team of B and C players.” The same is true of ideas: “A few A+ ideas can run circles around a giant team of B and C ideas.” How many B and C ideas are promoted daily? Per one report, an estimated 2.73 million posts are published per day. Whoa. Statistically, only a very small percentage of those amount to A+ ideas. So, to cut through the crap, I published a LinkedIn article a few weeks ago on 9 simple competition-obliterating, cliché-crushing ideas I have learned from 30+ years of branding.
  • Coffee Buzz and Chocolate Gone Wild (and Why Real Men Don’t Drink Decaf)

    davidbrier
    29 Jun 2014 | 8:45 pm
    It’s been said, “There are four basic food groups: milk chocolate, dark chocolate, really dark chocolate, and chocolate truffles.” Gulping Down the Entire History of the World? New York Times’ bestselling author Sarah Vowell wrote, “Just the other day, I was in my neighborhood Starbucks, waiting for the post office to open. I was enjoying a chocolatey cafe mocha when it occurred to me that to drink a mocha is to gulp down the entire history of the New World. From the Spanish exportation of Aztec cacao, and the Dutch invention of the chemical process for making cocoa, on…
  • How a New Logo Reintroduced a Co-op to its 66,000 Members

    davidbrier
    25 Jun 2014 | 7:14 am
    “In most people’s vocabularies, design means veneer. It’s interior decorating. It’s the fabric of the curtains and the sofa. But to me, nothing could be further from the meaning of design.” Steve Jobs This co-op is one of the largest consumer co-ops in the United States and based in Western Wisconsin. And the last thing needed was a superficial, cosmetic fix. It needed to go deeper. For anyone not familiar with a “consumer cooperative,” Wikipedia offers this: “Consumer cooperatives are enterprises owned by consumers and…
 
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    Landor Blog

  • Purpose is back in fashion

    15 Jul 2014 | 3:46 am
    The marketing world tends to run through buzzwords like the fashion world runs through styles—each year it’s something new. But just as every new generation recycles fashions from the past, this year’s Cannes marketers were recycling a term: brand purpose.  Among the themes that spanned the content at this year’s Cannes International Festival of Creativity was that to succeed in today’s millennial-centric world, brands need to be purpose driven.  While we heard it come to life through presentations from small agencies like the Manifesto Project all the way to big…
  • World Cup branding

    8 Jul 2014 | 5:43 am
    The World Cup is under way, and for five weeks, whatever the time of day, a global audience will be tuning in to watch the best national teams compete for the ultimate footballing prize.  Football was once the working man’s game, but now it is a big business. It has global appeal—more than 3.2 billion people are expected to watch at least part of the tournament live on TV. Not surprisingly, given its global reach, the FIFA World Cup is now a brand in its own right, a brand that corporations want to be aligned with. Money: The most influential football supporter Estimates are that the…
  • A song to save Cincinnati’s icons

    27 Jun 2014 | 7:44 am
    Two of Cincinnati’s beloved buildings, Union Terminal and Music Hall, are in need of repairs and restoration. Just this week,the National Trust for Historic Preservation has named both buildings to its 2014 list of America’s 11 Most Endangered Places in response to the significant repairs needed at both sites. Since its opening in 1933, Union Terminal has had a long and storied history, from the exciting times of World War II to providing space for three museums, an Omnimax Theater, and the Cincinnati History Library and Archives. Built in 1878, Music Hall is Cincinnati's premier…
  • Reflections on celebrating creativity at Cannes

    26 Jun 2014 | 8:19 am
    With my fourth trip to the Cannes Lions International Festival of Creativity now behind me, and having thrived within the explosion of creativity and energy, I turn to writing this blog, if for nothing else, to organize my thoughts. Cannes Lions International Festival of Creativity is nearly impossible to synthesize or summarize in its entirety, but I must make some sense of my experience this year. Though I can hardly link to every great piece of work or share the full remarks of all the compelling speakers, I would like to share my thoughts on what stood out for me and show some work that…
  • Branding anti-brands

    25 Jun 2014 | 4:46 am
    Differentiation is touted as a cornerstone of strong branding: How are your products and services unique? How can you announce your difference to consumers? But there is satisfaction—and profitability—to be found in uniformity. Two brands stand out in their abilities to reproduce uniform designs in thoughtful ways, each with its own strategy that demand consumers take notice and subscribe: Aesop, the Australian skin care line, and Uniqlo, the Japanese fashion behemoth that’s been making a killing with its basics. Aesop Aesop is rooted in intellectual beauty—think about what you put on…
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    TRAY Creative: Seattle marketing, branding, web design

  • Weekly roundup: 4 things you may have missed, but shouldn’t

    Martha Tesema
    18 Jul 2014 | 12:15 pm
    Every week there are a million things floating around the Internet – and a million more in Seattle. Many of them catch our attention, and in case you missed some shenanigans on our Twitter or Facebook, we’ve curated a quick roundup of events, programs, news, and more that have boggled our brains or induced office-wide giggles. Local tech School would have been a lot more entertaining with this latest Seattle startup, but thankfully future generations have Zombie Based Learning. Geekwire spotlighted the education endeavors through haunting characters.   Courtesy of Zombie Based…
  • Kickstart-ing in the 206

    Martha Tesema
    17 Jul 2014 | 11:47 am
    Look up the definition of “kick-start” and you’ll find the rather boring: (noun) A device to start an engine by the downward thrust of a pedal, as in older motorcycles. But ask anyone in this day and age and they will immediately point you towards the immensely popular and fascinating crowdfunding platform, Kickstarter. The same website that allowed 3 million people to resurrect Reading Rainbow and create an emoji version of the literary classic, Moby Dick. Who knew that a pictogram Moby Dick would be in such high demand? That’s the beauty of Kickstarter – it’s a…
  • TRAY launches new website for Green Cleaning Seattle

    TRAY creative
    18 Nov 2013 | 9:53 am
    A small business we admire is Green Cleaning Seattle – Eco-Maid Services. They’re Seattle’s locally owned and woman-operated green housecleaning company. And like us, they’re members of Seattle Good Business Network. So we were thrilled to have an opportunity to redesign their website. We gave it a clean, fresh look, befitting the company’s use of biodegradable, eco-friendly cleaning products. Check out the site and learn how a clean home or office doesn’t have to require the use of toxic chemicals. As the Green Cleaning team says, “What we put in our…
  • Seattle social media pros share tips on connecting with local audiences

    TRAY creative
    14 Nov 2013 | 11:10 am
    TRAY Creative, together with Seattle Good Business Network, recently hosted a social media panel discussion titled, “Closing the Loop: From Clicks to Customers.” The event was the third in the Advantage: Local series, designed to offer marketing and branding strategies for Seattle’s local, independent businesses. Held at Impact HUB Seattle and moderated by TRAY’s Ralph Allora, the event featured three social media experts from Seattle’s local, independent business and arts communities: Emilia Arnold, project manager for Molly Moon’s Homemade Ice Cream; Susan Dorsch,…
  • TRAY to host social media panel for Seattle indie businesses

    TRAY creative
    25 Oct 2013 | 1:26 pm
    Date: November 6, 2013 Time: 8:00 am – 9:30 am Location: Impact HUB Seattle, 220 2nd Ave S., Seattle Ticket cost: FREE for Seattle Good Business Network members; $5 general admission RSVP Now! TRAY Creative invites you to Closing the Loop: From Clicks to Customers – the third in the Advantage: Local event series. Designed to showcase marketing and branding strategies for Seattle’s local, independent businesses, the series is presented by TRAY in partnership with Seattle Good Business Network and customer insights firm Hemispheres. At this breakfast panel presentation, we’ll dive…
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    places | brands

  • Finally, it’s OK to like Germany

    sjnorth
    14 Jul 2014 | 7:05 am
    photo credit: Matteo De Felice via photopin cc Even a diehard football ‘non-fan’ such as myself couldn’t fail to be impressed by Germany’s stellar performance in this year’s World Cup. The national team powered their way through the tournament beating hopefuls such as Brazil and finally Argentina to emerge victorious in the final’s dying minutes. And what a gripping match that was! The resulting media adulation for the German team got me thinking about that nation as a whole, in particular its dramatic turnaround over the last few decades. It would be hard…
  • Scoring goals, building brands

    Eduardo Oliveira
    1 Jul 2014 | 3:15 pm
    photo credit: atomicShed via photopin cc In my last postI shared my thoughts on country and city brand rankings. Now, I want to debate the entanglements of another competition, the FIFA World Cup 2014. At first glance one can critically ask – is this another contribution to the massive debate on football? I’d like to reassure readers that I don’t plan to talk all about football, as my knowledge of that is rather weak. Instead I want to discuss another competition taking place in the shadows of the World Cup – a competition of 32 national images. In the field of World Cup…
  • Creating Place Advantage

    sjnorth
    11 Jun 2014 | 4:49 am
    photo credit: paul bica via photopin cc New training programme: Creating Place Advantage Coming up this October in Toronto, PlacesBrands is excited to announce Canada’s first ever training programme for place branding and destination management professionals – Creating Place Advantage.  Taught by Malcolm Allan, one of the industry’s biggest names, the programme will show you how to build a ‘Brand Masterplan’ for  your city, event, region or attraction, and use the six-step Brand Compass to plan your marketing approach. During the three day session, you will…
  • Fast forward one year: Brand Turkey

    sjnorth
    8 Jun 2014 | 6:53 am
    photo credit: Kema Keur via photopin cc By Tahir Abbas The one year anniversary of Gezi Park was marked by a dramatic show of police presence in the central areas of Taksim on 31 May. As many as 25,000 police officers lined the streets of Istiklal Avenue, the central thoroughfare connecting Taksim Square and Galata Tower, two monumental sites of Turkish history, culture and politics. It was said that there were only 50 protestors who were prepared to make a stand. Memories of the 2013 Gezi Park events remain fresh in the mind. But did the police forces learn from them in order to decipher the…
  • The winner takes it all: City brand rankings

    Eduardo Oliveira
    20 May 2014 | 1:29 am
    photo credit: Leo Reynolds via photopin cc Despite my academic research on the links between place branding and spatial planning, I’m also an attentive observer of everyday events. Over the last few weeks, I have witnessed the release of a cacophony of city and country brand rankings, brand barometers and nonsensical top 10 lists of something spatially localised. In my view, it seems that some place promotional campaigns are still selling geographies, instead of communicating ideas of a territory. The latter is substantially different from selling a product or a service…
 
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    Denise Lee Yohn

  • brand book bites:  how the world sees you

    Denise Lee Yohn
    20 Jul 2014 | 10:29 pm
    Here’s my newest “brand book bite” — check out the full collection of write-ups and author interviews here. -  the book:  How the World Sees You: Discover Your Highest Value Through the Science of Fascination – a revealing resource about communication and influence -  the brain:  This is the second book from marketing guru and Hall of Fame Speaker Sally Hogshead.  Her first book, Fascinate:  Your 7 Triggers to Persuasion and Captivation ignited the marketing world with a new understanding of how to influence customers’ decision-making. Now Sally has…
  • godaddy still misses the opportunity with danica patrick in its ads

    Denise Lee Yohn
    16 Jul 2014 | 10:13 pm
    Earlier this week, Bruce Horovitz at USA Today asked me what I thought of the new ads from GoDaddy, replacing the overly sexualized use of Danica Patrick with spots featuring her and NASCAR crew chief Tony Stewart playing gags on each other. He ended up using only a line from my response in the write-up, so thought I’d share my whole POV here: What’s the appeal of Danica Patrick to general consumers? She has the “every man” appeal of auto racing – mainstream, red state, heartland of America. Auto racing in general is appealing because it’s high risk and testosterone-fueled…
  • still learning marketing lessons from lady gaga

    Denise Lee Yohn
    16 Jul 2014 | 6:40 am
    It’s been nearly 3 years since I wrote “Lessons from Lady Gaga” and I’m still learning about marketing and brand-building from the Lady of Pop. Lady Gaga has already taught marketers how to attract attention through well-designed appearances (e.g., emerging from an egg at the 2011 Grammy Awards show) and how to develop brand communities like her Little Monsters.  She’s now setting the standard for creating mesmerizing, memorable brand experiences.  In my most recent Forbes column, I write about how her current “artRave: The Artpop” tour…
  • connect internal culture to external cultural movements

    Denise Lee Yohn
    13 Jul 2014 | 10:31 pm
    From What Great Brands Do:  By connecting internal culture to broader cultural movements, great brands create futures in which they thrive and grow. What do I mean?  How about: Lululemon Athletica employees are part of the movement that’s making yoga more than just an exercise routine. Zappos employees are on a mission to “wow” customers at just the right time when people’s service expectations are at an all-time high. There’s a “make flying fun” movement going on at Southwest Airlines — for employees and customers. more posters like this: Great brands advance…
  • brand book bites: do lead

    Denise Lee Yohn
    6 Jul 2014 | 10:53 pm
    - the book:   Do Lead:  Share your vision. Inspire others. Achieve the impossible – a deceptively short and extremely practical read - the brain:  Les McKeown is one of the leading authorities on leadership today.  Les has advised CEOs and senior leaders at Harvard University, American Express, T-Mobile,and Chevron; written 2 other fantastic books on leadership including the breakthrough text Predictable Success; and has started over 40 of his own companies.  So, he has the real-world experience and know-how to deconstruct the topic of leadership and shed important light on…
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    Siegel+Gale

  • My 10 favorite quotes on simplicity

    Margaret Molloy
    23 Jul 2014 | 1:46 pm
    At Siegel+Gale, we often think of simplicity as creating brand experiences that are remarkably clear and unexpectedly fresh. I joined Siegel+Gale almost one year ago and instantly felt connected with the ethos of simplicity. Of course, simplicity is not a new trend. It has been an inspiration for artists, poets, philosophers, visionaries, and leaders throughout the course of time. As I approach my one-year anniversary, I thought it'd be fun to share my 10 favorite quotes on simplicity. Here are my favorites, what are yours?
  • Creating lasting brand experiences through Activation

    Siegel Gale
    22 Jul 2014 | 12:49 pm
    Defining a simple, powerful strategy, voice and design system for your brand is just the first step. The truth is, your customers and employees aren’t thinking about your strategy or design, their connection with your brand is shaped by their experience. At Siegel+Gale we’re passionate about ensuring that those experiences happen for the right audience, at the right time, in the right place—and always deliver on your brand promise.
  • Cheetah Mobile: Telling a more vivid brand story

    Siegel Gale
    21 Jul 2014 | 10:42 am
    In recent years, the explosion of the technology industry globally has been reflected in the numerous companies that have emerged in the Chinese market: Baidu, Tencent, 360, Xiaomi, Kingsoft, and more. Beginning in 2012, Kingsoft began expanding in both mainland China and overseas markets. Now in 2014, aware of the burgeoning focus on the mobile industry, Kingsoft made the decision to change its brand name to Cheetah Mobile, and implement an entirely new visual identity to tell the larger story of the brand.
  • Brand Matters: What sets a brand apart?

    Siegel Gale
    18 Jul 2014 | 7:13 am
    This week on Brand Matters, we sat down with Kevin Grady, Global Director of Content and Design, to discuss how a brand can set itself apart in today's crowded marketplace, and how to create "beautiful tension." Watch the video interview.
  • Brand Yoga: standard or premium – how flexible is good?

    Liana Dinghile
    17 Jul 2014 | 1:59 pm
    Adapt or get left behind—it’s a warning to businesses about the dangers of not moving with the zeitgeist and consumer appetite. Increasingly, brands are developing both standard and premium offerings in order to grow their business, suiting different customer needs at any moment in time. In many markets today, it’s not about attracting a completely different set of customers to a budget or premium proposition. Rather, more and more it is about appreciating that the same customer will have the occasion to choose either one. We know from our own work here at Siegel+Gale looking at the…
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    Marketing Mojo for Small Business

  • Tools We Love: Qualaroo

    Alex
    23 Jul 2014 | 1:25 pm
      When you find a good new restaurant or store, you share it with your friends, right? Same goes for us here at Webs! When we come across a great web product, we love to share it with our readers here on the Webs Blog. A while back, we talked about how you can use surveys to get feedback from your customers, but wouldn’t it be great if those surveys were quicker, easier, and less intrusive? Qualaroo helps you serve your customers and site visitors better by easily collecting feedback from them on targeted website pages.  The best part of Qualaroo is that your visitors never need to…
  • 7 Reasons You Need to Go Mobile [INFOGRAPHIC]

    Deanna Zaucha
    21 Jul 2014 | 10:30 am
    We have already talked about why your small business website should be mobile and tablet optimized. Not to mention, we just rolled out 450 new mobile-friendly themes for you to choose when building through Webs. So why are you still hesitant to go mobile? If you just need a little more convincing, the folks over at text marketer got you covered. After reading stats like “90% of adults have their phone within arm’s reach 24/7” (Nielsen) and “9 out of 10 mobile searches lead to action” (Search Engine Land), we feel the importance of mobile marketing will be hard to ignore. Check out…
  • They’re Here: Coupon Codes For Web Stores!

    Sarah Matista
    18 Jul 2014 | 1:46 pm
    As of this week, Webs Pro website owners have a new tool with which to grow their online businesses: coupon codes! The ability to create customized coupon codes is one of the most frequent feature requests we see. If you are among the business owners who requested coupon codes, you most likely already have a good idea of how you would use them. But if you haven’t considered this option before, here are a few examples of how you might use coupon codes in your own business: 1. Sale Promotions The most common use of coupon codes is to promote a sale to your potential customers. You could do…
  • 10 Useful Measurements to Master Social Media ROI

    Deanna Zaucha
    16 Jul 2014 | 10:21 am
    After reading The Definitive Guide to Social Marketing from Marketo, one quote really stuck out to us: “And I think the one mistake that most companies make, even mature companies in the social media marketing world right now, the one mistake they make is they don’t plan to measure.” -   Jason Falls, CEO of Social Media Explorer So we decided we wouldn’t leave you, our Webs readers, in the lurch. We know social media is a tricky channel. And while email has click-through rates and delivery metrics, many aren’t sure where to start in measuring a platform that depends mostly on…
  • Inbox Diaries: #TablessThursdays, Vacations and Tech, and World Cup Doodles

    Sarah Matista
    14 Jul 2014 | 12:30 pm
    The Inbox Diaries is a series designed to help busy entrepreneurs keep up with all the latest news in small business, marketing, and social media. I’m scouring my inbox every day for interesting tidbits – so you don’t have to. This Week’s Stories: The Atlantic Wants You To Go #Tabless In a tongue-in-cheek video that serves as a public service announcement about multi-tasking, The Atlantic’s senior editor James Hamblin, MD, implores you to join the #TablessThursday movement. Saying that “single-taking is the new multi-tasking,” Hamblin takes a look at how our tendency to…
 
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    Jill Celeste - Personal Branding Coach

  • The #1 Trick To Writing Compelling Marketing Copy

    Jill Celeste
    23 Jul 2014 | 2:36 pm
    Have you ever sent out an email to your subscribers about a new offer and not get one response? Or perhaps you have posted about your products or services on Facebook, but no one even liked your post. Why aren’t people responding to your marketing? More than likely, it’s because you are focusing on the […] The post The #1 Trick To Writing Compelling Marketing Copy appeared first on Jill Celeste - Personal Branding Coach.
  • 5 Tools To Help You Manage Your Coaching Practice or Business

    Jill Celeste
    22 Jul 2014 | 4:00 am
    Finding the right tools to help your coaching practice or business is a sure-fire way to make the best use of your time. Many people ask me what tools I use to manage my coaching business. In this blog post, I will share with you some of my favorite software tools that I use frequently […] The post 5 Tools To Help You Manage Your Coaching Practice or Business appeared first on Jill Celeste - Personal Branding Coach.
  • 6 Ways Content Marketing Is Perfect For Your Marketing

    Jill Celeste
    16 Jul 2014 | 5:33 pm
    Content marketing has gotten a lot of buzz lately – and for good reason. It’s a powerful way for brands to offer helpful content to their customers without asking them to make a purchase – and part of the trust-building process brands can follow to generate leads for future sales. While we hear much about […] The post 6 Ways Content Marketing Is Perfect For Your Marketing appeared first on Jill Celeste - Personal Branding Coach.
  • How To Network Like A Personal Branding Superstar

    Jill Celeste
    15 Jul 2014 | 3:57 am
    While many gains can be made through networking online, when you are building your personal brand, you can’t ignore the benefits of offline networking. Many entrepreneurs and professionals, though, avoid offline networking because it seems disingenuous.  If you know how to network like a personal branding superstar, however, you’ll find offline networking to be more […] The post How To Network Like A Personal Branding Superstar appeared first on Jill Celeste - Personal Branding Coach.
  • The Key To Success Is Happiness

    Jill Celeste
    9 Jul 2014 | 5:00 pm
    I am in transition right now in my entrepreneurial career, and I thought my journey would be helpful to many of you. Over the past month or so, I have been working on my thoughts, emotions and attitude. If you have met me in person, you know I am quick to smile, pretty easy to […] The post The Key To Success Is Happiness appeared first on Jill Celeste - Personal Branding Coach.
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    Stealing Share Blog

  • Does Dick’s Sporting Goods know who it is?

    Tom Dougherty
    23 Jul 2014 | 8:50 am
    I have purchased a few things at Dick’s Sporting Goods. For a generalist (it carries something for practically everything related to sports or outdoors), it has an interesting position in “Every season begins with Dick’s.” Though it lacks an emotional punch, it promises about all you can promise if you want someone to consider you for everything sporting related. So why should we be surprised that Dick’s announced that it is firing the PGA pros in its stores? Wait, Dick’s had PGA pros working in their stores? Apparently, Dick’s was trying to create a country…
  • Kindle Unlimited is an unlimited letdown

    Tom Dougherty
    22 Jul 2014 | 7:41 am
    As many of you may know by now, I love to read. Don’t put it past me to stay up all weekend to throw down the latest historical fiction piece on the Civil War or tactical warfare theories. That’s probably why my ears perked up when Amazon announced the new Kindle Unlimited program. If you aren’t aware of it, it’s basically Netflix for eBooks. For $9.99 a month, you get access to more than 600,000 digital titles, which conveniently download right to your Kindle app or device. What’s more, the first 30 days of Kindle Unlimited are free. As is my way, I immediately joined. Amazon…
  • DirecTV “no wires” ads – Effective or creepy?

    Tom Dougherty
    21 Jul 2014 | 7:09 am
    You’ve probably seen the ads because they have been running practically non-stop, it seems. And I think the new DirecTV “no wires” campaign is pretty effective. If having no wires is important. The ads have been called creepy and annoying, but they work because you can’t forget them (even if they are creepy and annoying) and they get the message across: DirecTV has a setup without wires. From an execution standpoint, I believe the campaign works. It’s unusual, it gets the message across and you know who it is for. There are so many campaigns that fail on all three counts. But is…
  • Despite some missteps, the Apple brand remains the world’s most powerful one

    Tom Dougherty
    16 Jul 2014 | 10:44 am
    Even though I’ve been critical of Apple recently, there’s no doubt that it remains the greatest brand in the world and its most viable company. There have been warning signs of it losing some of its power, but the Apple brand is still ahead of everyone else. Today brought me three reasons why Apple still remains the tops, as Mel Torme would say. First, IBM, the old-time Apple rival, has entered into an agreement with Apple to offer business-focused iPhones and iPads that will have specialized IBM software. The idea is that IBM and Apple will offer the devices to individual companies that…
  • Duke or The Duke. John Wayne’s heirs are suing.

    Tom Dougherty
    16 Jul 2014 | 6:56 am
    Duke University was founded in 1838. Fast forward to 2014 and John Wayne’s heirs are suing Duke for the right to use “Duke” as a name for a bourbon. Acutually, they are suing in order to avoid an eventual trademark infringement suit that would have likely been filed by Duke University. Stupid waste of time and money by John Wayne’s heirs. Yes, Mr. Wayne will forever be known as the epitome of the movie cowboy. He will be long remembered for being The Duke. But, unfortunately, there is only one Duke – the university. Oh sure, the students (and likely some of the staff) would love…
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    Once a Day Marketing

  • New Life for a Venerable Brand

    James Glover
    22 Jul 2014 | 6:37 am
    63rd Spanish Market, Santa Fe, NM Listen to our featured Those Branding Guys radio show podcast: David Setford and the Spanish Colonial Arts Society Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys, we discussed the importance ensuring your brand is updated to continue to attract new customers. Joining us on the show was David Setford, Executive Director of the Spanish Colonial Arts Society in Santa Fe, New Mexico. The Museum of Spanish Colonial Art has the distinction of being the only museum in the country dedicated to the…
  • The Best Pricing Strategies – Part 2

    James Glover
    21 Jul 2014 | 3:58 am
    Once a Day Marketing™ featured video blog: Pricing Strategies – Part 2 Hello, I’m Jim Glover, That Branding Guy for Once a Day Marketing™. Today we are continuing our look at pricing with a review of four additional strategies. Key factors that come into play when evaluating pricing strategies are the uniqueness of your product and what your competition is doing. The first strategy we will discuss is called bundle. In this scenario various products are bundled together and sold at a lower price than the individual items. Supermarkets frequently practice this method, perhaps…
  • Create Video to Promote Your Brand

    James Glover
    15 Jul 2014 | 5:31 am
    New Mexico True Television Produced by Cliffdweller Digital Listen to our featured Those Branding Guys radio show podcast: Richard Holcomb Cliffdweller Digital and New Mexico True Television Hello, I’m Jim Glover, That Branding Guy, forOnce a Day Marketing™. On our radio show Ask Those Branding Guys, we discussed the importance of video production for your business. Joining us on the show was Richard Holcomb PhD, founder of Cliffdweller Digital. He is currently working with the New Mexico Department of Tourism to produce television programming promoting the New Mexico True Brand. Holcomb…
  • Community Branding: More Important Than Ever

    James Glover
    13 Jul 2014 | 4:31 pm
    Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are looking at the importance of community branding in today’s mobile and social world. It’s easy to think about branding cookies, burgers, running shoes and sports cars. How else would customers know about these brands if there wasn’t a concerted marketing effort to ensure these brands remain top of mind? Big cities like San Francisco, New York and Chicago also make a big effort to put their brands on the map. But this isn’t always true when it comes to smaller communities. Branding is…
  • Writing a Book Enhances Your Brand

    James Glover
    7 Jul 2014 | 2:30 pm
    Greenleaf Book Group, Austin, TX Listen to our featured Those Branding Guys radio show podcast: Tanya Hall, CEO, Greenleaf Book Group Hello, I’m Jim Glover, That Branding Guy, forOnce a Day Marketing™. On our radio show Ask Those Branding Guys, we discussed how authoring a book enhances your brand. Joining us on the show was Tanya Hill, CEO of Greenleaf Book Group, a publisher and distributor specializing in independent authors and small presses. Their business model sets them apart and is a hybrid between traditional and self-publication. This model attracts experts and thought leaders…
 
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    Brand Failure

  • Dad in anti-gambling ad picked Germany to win the World Cup, oops

    Adam Williams
    18 Jul 2014 | 4:41 pm
    Singapore’s National Council on Problem Gambling (NCPG) thought that an anti-gambling ad focused on the World Cup would be great idea considering the wide reach of the games (and probably excessive gambling tied to the games). Unfortunately, the bad dad in the ad who bet his kid’s savings picked Germany to win it all and of course would now be quite rich. This reminds me of the time in Vegas that my mom wanted to teach me that gambling doesn’t pay by putting two quarters in a slot machine and winning $300 on her first pull. So what’s the NCPG’s response to the…
  • Verizon Wireless made a very memorable Slim Jim commercial

    Adam Williams
    15 Jul 2014 | 6:57 am
    Verizon recently aired a new commercial set during a robbery. Maybe you’ve seen it. If you did, you may remember it more as a Slim Jim commercial. I did. The ad begins with a common convenience store robbery. But then, an everyday Joe solicits the help of an uncommonly attractive woman to string together a rope made of Slim Jims. “On my count,” he tells the doe-eyed woman with Rambo fueled confidence. Or is it Slim Jim fueled confidence? I’m not really sure. The man then marches towards the bad guy and saves the day by…strangling the would-be-robber with the…
  • Guide: How to get a refund from a difficult company

    Adam Williams
    10 Jul 2014 | 9:31 am
    We’ve all had those moments when trying to get good service or a refund from a company and we can’t seem to get anywhere. Either the customer service reps haven’t been empowered to solve your problem or they are just borderline incompetent. So what do you do? It can feel great to just get angry and yell at the reps. I’ve certainly taken that approach at times. Which can sometimes work but often doesn’t yield as good of a result as you could be getting. Recently, I had the displeasure of having a miserable service experience with a company that I was paying…
  • Why what you know about Brand Loyalty is wrong and what to do about it

    Adam Williams
    13 May 2014 | 8:49 pm
    What you’ve been taught about brand loyalty is wrong. Why? Because the consumer behaviors that marketers call brand loyalty are not the result of a deep-seated love of your brand. They’re really not that into you. What we perceive as brand loyalty is actually the result of consumers seeking a low risk, easy solution. In fact, the human brain is engineered to be that way. Why is this so dangerous? Because it means your customers are at a higher risk of being stolen away than you think. Let me try to slightly shift your paradigm so that you’ll be a more effective marketer.
  • Pinterest appears to be testing what you see in notifications [Updated]

    Adam Williams
    29 Apr 2014 | 6:38 am
    The notifications section, on both the mobile and tablet apps and the desktop site, of my Pinterest account changed about two weeks ago – and not for the better. To put it bluntly, the change appears self-serving and lacks an understanding of a fundamental reason Pinterest is addicting – validation. But more on that in a moment. Previous to the change, each notification showed the specific pin of mine being repinned by others. Now, each notification shows the repinner’s board to which the pin has been repinned. In other words, I have no idea what pin was repinned. How…
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    Pixel Productions Inc.

  • What To Do If You’re Site Is On Magento Go Or Prostores?

    Chris London
    22 Jul 2014 | 11:21 am
    There are some major changes anticipated for many ecommerce businesses in the early part of next year. As of the first of February 2015, many small to mid-sized online retailers will need to make a major transition of ecommerce platforms from Magento Go and ProStores to a new platform. BigCommerce has been named the Go To Hosted Solution of Choice by both Magento Go and ProStores. This means that anyone moving from either of those platforms will receive free help with the migration of their stores to the BigCommerce platform. While options will continue to be available for larger enterprises,…
  • Case Study: How Navigation Can Make or Break Your Ecommerce Site

    Chris London
    17 Jul 2014 | 6:04 pm
    Many people discover that just because they have an eCommerce website, doesn’t necessarily mean people will buy from them. There are many factors that influence a potential customer’s purchasing decisions, but let’s focus on navigation specifically; as it had a very big impact on this client’s site. One of the first things we look at when assessing an existing site is its architecture or navigational structure. A good piece of advice we follow is to make sure a customer is never more than one click away from any page they want or need to visit. Renovated Hardware began their eCommerce…
  • 5 Things Design Students should be doing now to get a Job Later

    pixel
    14 Jul 2014 | 12:00 am
    So you’re going to school in hopes of landing an awesome job in graphic design? That’s great! But, are you really leveraging every opportunity to increase your chances of this happening upon graduation? Truth is, many (if not most) college grads enter the real world with the misconception that a degree and a portfolio of school assignments will get them a job at the firm of their choice. The harsh reality they face is that it takes much more than this to compete in today’s pool of graphic design talent. You could be one of the most skilled designers in the world, but if you don’t work…
  • How To Not Suck At Email Marketing

    Chris London
    7 Jul 2014 | 8:34 am
    One of the key strategies in online marketing is knowing how to run an effective email campaign. For the novice in the world of email marketing, this is a method that is best left to the big boy conglomerates to utilize. Not true, many small and mid-sized companies are seeing the advantages from this highly effective marketing tool. It may surprise you to learn that as many as 77% of consumers actually have opted to receive permission-based emails over many other marketing strategies. The fact that an email is an invitation for customers to visit your site makes it more personal than any…
  • 10 Ways To Dramatically Boost Consumer Trust With Your Ecommerce Reviews

    Chris London
    1 Jul 2014 | 7:55 am
    One of the best ways to boost your business is with testimonials from satisfied customers and product reviews. Statistics have shown that more than 70% of consumers will consult a product review before they decide on a purchase and 63% of consumers will buy from a site that includes product ratings and reviews on their website or blog. Clearly, an extremely effective way to increase sales is to build trust in your customers through effective use of customer reviews. Here are 10 ways you can do this effectively. 1. Place At Least A Few Reviews on Your Home Page While reviews for a specific…
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    BP&O - Branding, Packaging and Opinion

  • Dadadum designed by Demian Conrad Design

    Richard Baird
    18 Jul 2014 | 2:17 am
    Dadadum is a Swiss contemporary furniture brand created out of respect for and in homage to the functionality, technical expertise and minimalism associated with Swiss design, and that strives to bring out the beauty of each raw material. The brand draws on the ‘talents of local designers who have made an international name for themselves and whose specifications are to re-establish the notion of Gute Forme as espoused by Max Bill’. Developed by design studio and co-founder Demian Conrad Design, Dadadum’s new brand identity uses Swiss sans-serif typography and a grid…
  • Dosatres designed by Comite Studio

    Richard Baird
    17 Jul 2014 | 2:15 am
    Dosatres is a Spanish company that connects and manages a wide network of creative and strategic business centres that help brands to discover the best way to grow and communicate. Created by design studio Comite and based around the name ‘two to three’  informed by the company’s ability to broaden communicative opportunities and paths to growth, and the concept of moving from two to three-dimensional thinking  Dosatres’ visual identity acutely contrasts three typefaces, three coloured papers and a variety of images online. While perhaps a little abstract,…
  • Kid O designed by Studio Lin

    Richard Baird
    16 Jul 2014 | 1:02 am
    Kid O is a modern American toy company that creates products that engage and stimulate children through a rich variety of shapes, colours, and sizes. Designed by Studio Lin, Kid O’s new packaging  treatment — which included over 50 boxes — takes the vivid colours of the industry, reduces these down to four, contains them within geometric boundaries and pairs them with a generous use of white and panels of brown, in a way that draws distinction from convention. Alongside good consistent product photography, the bold fill and light line weight of the illustrations, playful yet…
  • The Confidante designed by Re

    Richard Baird
    15 Jul 2014 | 1:57 am
    The Confidante is a group of CEOs who draw on their extensive networks to provide business leaders with tailored executive coaching and mentoring services. Designed by Re: Sydney, The Confidante’s new brand identity effectively visualises the confidential and discretionary nature of their work and the executive level of their service through a simple negative space keyhole logo that has been given visual and communicative breadth alongside ornate door handle photography, a contrast of bold sans-serif and fine serif typography, and the perceived high quality of dark paper and a copper…
  • Fort Standard designed by Studio Lin

    Richard Baird
    13 Jul 2014 | 2:44 am
    Fort Standard is a New York based industrial design studio using long-lasting natural materials and traditional production methods in an innovative way to produce products, lighting and furniture with a simplicity, high functionality and an attention to detail. As the studio explain online, their ability to act as both designers and manufacturers not only informs their process, but yields smarter products that exemplify an understanding of materials and the balance between form and function. Built around a custom logotype, geometric logo, contrasting type and a multi-pass screen printed…
 
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  • This Week on BP&O No.37

    Richard Baird
    18 Jul 2014 | 3:57 am
    This week on BP&O I reviewed Studio Lin’s visual identity for Fort Studio and their packaging work for Kid O, Demian Conrad Design’s logotype and stationery for furniture brand Dadadum, Comite’s work for brand communication consultancy Dosatres, and Re Sydney’s visual identity solution for The Confidante. Tweet This    |    SubscribeBP&O The post This Week on BP&O No.37 appeared first on .
  • This Week on BP&O No.36

    Richard Baird
    11 Jul 2014 | 3:22 am
    This week on BP&O I reviewed Kerr Vernon’s visual identity work for his studio KVGD, DDMMYY’s packaging treatment for Triumph & Disaster’s travel kit On The Road, Believe In’s brand identity for door seal design and manufacturer Lorient’s latest range Aura, Asketic’s packaging treatment for raw food and ingredient business The Beginnings, and Marx Design’s packaging for Supreme Coffee. Tweet This    |    SubscribeBP&O The post This Week on BP&O No.36 appeared first on .
  • This Week on BP&O No.35

    Richard Baird
    4 Jul 2014 | 4:50 am
    This week on BP&O I reviewed O Street’s identity work for photographer Peter Dibdin, Anagrama’s design solution for Alberto Senties Catering, Charlie Smith’s packaging for lighting design and manufacturer Terence Woodgate, and Bedow’s logotype, business card and signage for Stockholm based digital design duo Studio Källbom. Tweet This    |    SubscribeBP&O The post This Week on BP&O No.35 appeared first on .
  • Articles For Designers No.22

    Richard Baird
    1 Jul 2014 | 3:22 am
      In today’s #articlesfordesigners Michael Johnson explains why he believes that branding is making a comeback for Creativebloq, Bob Gill writes about how reality, in a world of flashy digital effects, can be used to draw attention, A. O. Scott explores the paradox of art as work for the New York Times and Michael Jonson discusses credibility withAGDA magazine’sClinton Duncan. Tweet This    |    SubscribeMore Picks The post Articles For Designers No.22 appeared first on .
  • This Week on BP&O No.34

    Richard Baird
    27 Jun 2014 | 5:39 am
    This week I reviewed Savvy’s identity solution for Mexico City restaurant Casa Virginia, Mission’s work for Norwegian bank alliance Eika, Bedow’s design work for the Swedish hallway interiors manufacturer Essem Design, and Here’s logotype, business card, coasters and menu treatment for London restaurant The Palomar. Tweet This    |    SubscribeBP&O The post This Week on BP&O No.34 appeared first on .
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