Branding

  • Most Topular Stories

  • Which ‘Self’ Should You be in a Job Interview?

    Personal Branding Blog - Stand Out In Your Career
    Skip Freeman
    26 Mar 2015 | 2:30 am
    You’ve probably run across articles or blogs that advise job hunters to “just be yourself” to succeed in a job interview. Ostensibly, this would seem to be rather sound advice. After all, no one enjoys dealing with a phony or someone who comes across as disingenuous. Still, I’ve always had problems with such advice, primarily because it tends to be far too ambiguous and is therefore somewhat useless advice for a job candidate. It’s tantamount to telling a candidate, “just do your best,” without providing any specifics on how the candidate should go about doing that. None of…
  • Hashtag Branding - How to not get burned

    Ries' Pieces
    Laura
    19 Mar 2015 | 11:53 am
    Starbucks, like most companies these days, is obsessed with buzz. Not the kind you get from a double-espresso but the kind you find online with tweets, hashtags and likes. It used to be that the major media outlets controlled the conversation. Today, consumers via social media have the power to start, join or change the conversation. The media covers the buzz instead of creating it. As a result, companies are trying harder than ever to encourage consumers to start conversations online with hashtag campaigns. The hope is for a viral success that will reflect positively on the brand. That is…
  • Is Search Engine Submission Necessary?

    adotcomdesign.com
    tony rehor
    17 Apr 2014 | 6:06 am
    The simple answer is no – search engine submission isn’t necessary. The majority of search engines nowadays (most notably Google) crawl and index pages by following links. Using that logic, a single inbound link from any already-indexed page will identify your page to the engine. Subsequently, if that page links to other pages within your site, they will also be indexed… and so on. For this reason, inbound linking is very important. In fact, acquiring back-links may be the most important of SEO. In theory though, a website owner shouldn’t have to ’scout’ or ‘hunt’ for…
  • brand book bite from evolve: marketing as we know it is doomed

    Denise Lee Yohn
    Denise Lee Yohn
    16 Mar 2015 | 10:25 pm
    Welcome to my latest “brand book bite” — check out the full collection of write-ups and author interviews here. the book:  Evolve:  Marketing As We Know It Is Doomed — a collection of essays, articles, and other content about how marketing has changed and what to do about it the brains:Hessie Jones, digital marketing strategist and founder of ArCompany, a social media intelligence firm; and Dan Newman, author of the book Millennial CEO and founder of the Broadsuite, a digital marketing agency the best bits:  Evolve starts with the premise “The future of marketing is…
  • Creative versus strategy

    Drew's Marketing Minute
    Drew McLellan
    6 Mar 2015 | 5:54 am
    Creative versus strategy. For as long as I’ve been in advertising and marketing – there’s been that age-old tug of war.  Should advertising and marketing tools be creative/clever/funny/pretty or should the emphasis be on strategically driving the sales message? As you can imagine – the real answer is both.  An ad, website, brochure, e-book etc. that is visually interesting and has a compelling message is much more likely to have impact when it comes to trial or purchase of whatever is being sold. But sooner or later, compromises need to be make due to budget, timeframes, or other…
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    brandflakesforbreakfast

  • flavor of someone's home

    Cory
    26 Mar 2015 | 5:24 am
    Did you grow up eating flavored rice and noodles from Knorr? The memory seems to be the most comforting thing now that we are older we and more aware of the ingredients in these bags. Knorr wants to capitalize on that nostalgia in their new campaign that touts "The greatest flavor on earth? The taste of home." So, live a little and go get your self a bag of cheddar broccoli rice and forget about the unpronounceable ingredients.
  • online banana buying

    Cory
    26 Mar 2015 | 5:19 am
    There is probably a grocery store in your area that offers online shopping that enables you to simply swing by and pick up your produce, but it comes with fees and at a premium. Well, Walmart wants to get in that game with a pick-up only grocery store that doesn't have displays, signage, or anything else that you would come to expect from a grocer. This is either a brilliant idea, or a 17-year-old high school boy is going to be picking out your tomatoes. Good luck!
  • high coffee reviews

    Cory
    26 Mar 2015 | 5:13 am
    If you are ever in the Netherlands and you want a cup of Joe you probably shouldn't go to a "coffee shop." Well, Amsterdam based coffee brand Moyee realized the confusion so they took some coffee to the "coffee shop" to get patrons' reviews. The results are... interesting. Would you trust the opinion of a stoner for your morning boost?
  • dinner, AirBnB style

    Kristien Del Ferraro
    25 Mar 2015 | 5:10 am
    Oh, if only this were real. Miami Ad School students in Berlin dreamt of a world where visitors to a city in a new county could book an home-cooked meal with a local, much like you can book a room via AirBnB. The concept is called AirBites and it is awesome. Are you listening AirBnB?
  • play your debt away

    Kristien Del Ferraro
    25 Mar 2015 | 5:09 am
    You spend 4+ years in college and sometimes it feels all you're left with is a plethora of useless knowledge and a boatload of student loans. Well, a new company called Givling lets graduates put that useless knowledge to the test for the opportunity pay off their student loan debt. For just $0.05 a round, players can compete to win $ for answering questions correctly. They can also add themselves to a queue, where once Givling's funding reaches $10MM they will start paying off each person in line's student loan debt. Seems like a no brainer.
 
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    Branding Strategy Insider

  • The Future Of Brand Competitiveness

    Mark Di Somma
    26 Mar 2015 | 12:10 am
    Three seemingly unrelated articles got me thinking today about the future of brand competitiveness in a world where the competitors are increasingly globally scaled. Conventional knowledge suggests that brands square off in the arena of public awareness. Each party assembles its awareness and loyalty generators and then launches a charm offensive to consumers offering them multiple reasons and multiple channels to choose them over others. In the fight between big and big, that’s a relatively straightforward competition. But how do you take on the biggest brands in the world if you are a…
  • Luxury Brand Strategy

    Mark Ritson
    25 Mar 2015 | 12:10 am
    Considering a luxury brand strategy? Begin with the fundamentals. Luxury brands don’t start with prestige and premium – they begin with a founder who inevitably comes from the middle of society rather than the top. Madam Chanel was an orphan, Guccio Gucci a merchant’s son from Florence – founders are artisans not aristocrats. Next you have to examine the categories where they launched their businesses. To our eyes today, a category like champagne is an ancient and established one. But back when a young monk named Pierre Perignon was experimenting with the fermentation of grapes, the…
  • 4 Ways Brands Should Support Sales Teams

    Mark Di Somma
    24 Mar 2015 | 12:10 am
    While there has been plenty of discussion around how marketing and sales teams should play well together, the onus on brand owners to proactively support people in the field seems to have attracted less attention. Customers, of course, make no distinctions between which parts of the organization they are dealing with at any one time. In that sense, brand is sales: a brand is only as good as its ability to attract, convert and retain fickle buyers. So, could brand managers be doing more to help sales and frontline teams? Here are four ways that these historically distinct teams can get more…
  • Brands And The Evolution Of Surprise

    Chris Wren
    23 Mar 2015 | 12:10 am
    Capturing surprises likely started with the invention of the camera and it seems we will never tire seeing how ordinary people react in extraordinary situations. The popularity of sites like Upworthy has helped call attention to the kind of surprises that give people hope — the single mother of three who works as a maid is asked to clean a house not knowing that it is about to be given to her; the science fair winner whose family went bankrupt is awarded a full scholarship to a major university. While media coverage reports on an unending series of potential disasters deemed newsworthy,…
  • 5 Metrics For Measuring Brand Potential

    Mark Di Somma
    20 Mar 2015 | 12:10 am
    While the measures for evaluating what a brand is worth are well established, those for quantifying a brand’s potential seem less so. In general, brands are valued on their residual equity (what they are associated with and the depth and competitiveness of that association), their competitive performance and how much they are assessed to be worth. Those metrics provide a snapshot of what the brand is worth now – and, with tracking, it is possible to spot trends over time – but they do not necessarily work to quantify the potential for a brand looking ahead. These are the measures I use…
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    Jonathan Salem Baskin

  • Does Branding Help or Hinder Consumer Decision-making?

    jonathan
    26 Mar 2015 | 6:48 am
    It can be said that brands were the invention of mass media, as the technologies of print, radio and then television allowed businesses to communicate with (and sell to) ever-wider geographies and demographics of consumers. The constructs of text, sounds and images replaced the interpersonal contact that once drove commerce, serving as a go-between with which people interacted on either end: the function of branding was created inside businesses, and tasked with the responsibility of creating the content and, on the other side, consumers who relied on it for information and inspiration…
  • Do Bloggers Get Paid For What They Write?

    jonathan
    25 Mar 2015 | 5:32 pm
    Now that blogging has replaced much of the journalism upon which people once relied for information, it’s important to understand the biases and practices that drive most blogs. The reality is that they’re sometimes better than traditional media, an often worse. Here’s why… Read the entire essay at Answers.com
  • Target Settlement Ignores Real Costs of Privacy Breach

    jonathan
    20 Mar 2015 | 3:49 pm
    Target has settled 140 lawsuits coming from consumers alleging harm from its data breach in late 2013, agreeing to set aside $10 million to pay a maximum of $10,000 to each plaintiff who can demonstrate loss. This outcome is a success for Target’s legal team, but a failure of our system to acknowledge the real costs of consumers’ loss of privacy. On one level, credit card hacks are all but victimless crimes, since customers have “zero liability” for charges they didn’t make to their credit cards (debit card withdrawals have no buffer, though). The whole shebang is handled by some…
  • Starbucks #RaceTogether Campaign Is Bad Marketing, But Great Branding

    jonathan
    19 Mar 2015 | 5:21 am
    The premise behind Starbucks’ #RaceTogether campaign is almost sweet in its simplicity: We can solve issues if we talk about them. It’s also ill-conceived, impractical, and won’t likely sell a single cup of coffee. That’s why other brands should follow its lead. Asking baristas to engage customers in broad, vague conversations about race is like daring them with “Does God exist?” or “Is light a wave, or a particle?” It would be one thing if Starbucks’ employees proposed the topic, perhaps based on some shared desire to address something that’s relevant to their work…
  • Contrasting Innovation Narratives From Apple And Lockheed Martin

    jonathan
    13 Mar 2015 | 10:53 am
    During the same period in which Apple introduced a smart watch into an existing market, Lockheed Martin revealed plans for a portable fusion reactor that produces all-but free energy, tested a missile more self-aware than a household pet, and demonstrated a death ray that would put Buck Rogers to shame. So which business is more innovative? Apple, of course, though not because of the substance of its work, but rather the context in which we understand it. Contrasting its narrative with Lockheed Martin’s could be instructive for any brands hoping to get credit for innovating… Read…
 
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    Drew's Marketing Minute

  • How effective is your email marketing?

    Drew McLellan
    17 Mar 2015 | 6:17 am
    Email is still one of marketing’s greatest tactics but how effective is your email marketing? It’s easy to understand the allure of email marketing. It’s cost effective (but not free), it’s easy to plan and execute in advance and very few people don’t access their email every single day, so in theory – the audience is engaged with the medium. So why do so many efforts fall flat? I think we almost take it for granted. We think just firing off an email without thinking through the steps will still be effective. But the reality is, there are many elements that can make or break…
  • Creative versus strategy

    Drew McLellan
    6 Mar 2015 | 5:54 am
    Creative versus strategy. For as long as I’ve been in advertising and marketing – there’s been that age-old tug of war.  Should advertising and marketing tools be creative/clever/funny/pretty or should the emphasis be on strategically driving the sales message? As you can imagine – the real answer is both.  An ad, website, brochure, e-book etc. that is visually interesting and has a compelling message is much more likely to have impact when it comes to trial or purchase of whatever is being sold. But sooner or later, compromises need to be make due to budget, timeframes, or other…
  • Love advice is not good marketing advice

    Drew McLellan
    27 Feb 2015 | 5:29 am
    As we celebrated Valentine’s Day this month – there were many a cliché uttered in the name of love. I want you to remember that in most cases, they don’t work as well as marketing maxims. Love advice is not good marketing advice. In fact, in general I might suggest that you shun cupid’s advice when it comes to marketing your organization. Let me give you a few examples. Absence makes the heart grow fonder: While this may be true in human interactions, buyers have a very short attention span. When your marketing is sporadic or worse – nonexistent, you can’t expect a prospect to…
  • Win a copy of Peter Shankman’s book – Zombie Loyalists

    Drew McLellan
    5 Feb 2015 | 6:22 am
    Marketing and PR guy Peter Shankman just releases a new book (Zombie Loyalists) that is on a topic that is near and dear to all of us at McLellan Marketing Group.  Given that our tagline is “create a love affair with your customer” the idea of having rabid fans who are a marketing tsunami is clearly one we endorse. Peter’s book drives home the point with this alarming statistic combination: 80% of companies think they provide superior customer service, and 8% of customers agree. What that should mean to you is — you can crush your competition if you get this right.
  • Use your inside voice – why your employees should be your #1 audience

    Drew McLellan
    2 Feb 2015 | 5:19 am
    When people think about marketing, they typically think about external marketing – marketing tactics aimed at potential customers. But no business can afford to forget to actively and regularly market to its own employees.  In fact, your employees should be your #1 audience. I’m not sure why business owners and leaders don’t see the importance of targeting their employee base, but it’s often either completely forgotten or it’s one of the smallest line items in the budget. Why is marketing to your own employees so important? Who usually interacts with your clients?   It’s not…
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    Ries' Pieces

  • Hashtag Branding - How to not get burned

    Laura
    19 Mar 2015 | 11:53 am
    Starbucks, like most companies these days, is obsessed with buzz. Not the kind you get from a double-espresso but the kind you find online with tweets, hashtags and likes. It used to be that the major media outlets controlled the conversation. Today, consumers via social media have the power to start, join or change the conversation. The media covers the buzz instead of creating it. As a result, companies are trying harder than ever to encourage consumers to start conversations online with hashtag campaigns. The hope is for a viral success that will reflect positively on the brand. That is…
  • Super Bowl 2015

    Laura
    2 Feb 2015 | 1:04 pm
    There was a lot of action on the field during this year’s Super Bowl including a spectacular ending. There wasn't as much action in the ads since most of them took a thoughtful, serious, sentimental approach this year. We saw fewer special effects, sexy girls and kicks to the crotch. And the few that took that route fell flat. What did score big is what always scores big. Ads from brands that own strong positions in the mind, that dominate categories and that hammer us with a familiar theme and visual in a new and entertaining way.   Consistency Works Budweiser…
  • High Hopes for Marley

    Laura
    19 Nov 2014 | 10:44 am
    The Weed Wars are coming. As the legalization of marijuana continues to move forward, we will see hundreds of homegrown brands turn into a handful of big brands and eventually a couple of dominant brands. It happened with cars; it happened with beer; it happened with computers; it happened with energy drinks. It will happen with marijuana. Being first in the mind with the right name goes a long way in dominating a category. In personal computers, Apple was a much better name that TRS-80 or Commodore Pet. In beer, Yuengling was first but never got into mind outside of its home town because the…
  • Burger King loses its way

    Laura
    21 May 2014 | 12:47 pm
    What kills most marketing programs is “change.” When you keep changing your slogans, you confuse consumers and after a while they don’t attention to what you are trying to say. Over the years, Burger King has had a lot of slogans. Remember “Where is Herb?” Burger King spent over $40 million trying to find him. They never did! Three of Burger Kings were powerful and each if used consistently could have done more to build the brand. “Home of the Whopper.” “Broiling, not frying.” “Have it your way.” So what is Burger King doing lately? The same thing they have done in the…
  • Super Bowl 2014

    Laura
    3 Feb 2014 | 1:40 pm
    Unless you were a Seattle fan, the 2014 Super Bowl wasn’t a super game to watch. The puppy bowl was more competitive. So that left a lot of pressure on the commercials to deliver some much needed excitement and entertainment. A few spots delivered but most were not very memorable. One thing that continues to make the difference between failure and success is the use of a consistent visual hammer. Here is my recap of the 2014 winners and losers. Budweiser – Puppy Love. The Clydesdales are instantly recognized as the visual hammer for Budweiser. Anheuser-Busch has been using the horses for…
 
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    Tom Fishburne: Marketoonist

  • technology can’t save a boring marketing idea

    tomfishburne
    22 Mar 2015 | 2:31 pm
    Last week was the annual pilgrimage to SXSW Interactive in Austin, Texas. Increasingly, SXSW is attracting big brands as a marketing venue to influencers (this year, even McDonalds has a presence) and as part of the search of the next new thing. Famously the launchpad for Twitter in 2007 and Foursquare in 2009, this year SXSW had everyone talking about Meerkat, a live-streaming app. Not to mention the robot petting zoo, drones, virtual reality, and wearables of all types. It’s important for marketers to remember that it’s not the tech that’s cool; it’s what’s enabled by the tech.
  • corporate hackathons

    tomfishburne
    15 Mar 2015 | 8:58 pm
    Hackathons have gone mainstream. Originally the domain of scrappy tech start ups, hackathons are now hosted by large corporations and governments. This week’s cartoon was partly inspired by a very funny video from Vooza on the dark side of hackathons. A hackathon started as an event where teams of developers collaboratively code in an extreme manner over a short period of time. But, the definition has expanded to many types of innovation. There are internal hackathons and external contest hackathons. They are a way to create innovation quickly and simply without a lot of direction or…
  • find your brand purpose

    tomfishburne
    8 Mar 2015 | 1:28 pm
    Everything I needed to know about marketing, I learned from Mark Addicks, who retired as CMO of General Mills in January. Mark is one of the main reasons I went into marketing as a career, so I want to share a few of my memories as a tribute to one of marketing’s great thinkers and inspiring mentors. When I was an HBS student in 2001, I heard Mark give a guest lecture on the power of brand purpose in Cheerios, and it inspired me to think about marketing in a whole new way. Cheerios had been stagnant, and its marketing was stuck in communicating functional benefits around heart health. It…
  • how we consume media

    tomfishburne
    22 Feb 2015 | 1:42 pm
    Our media habits have changed irrevocably. But much of today’s marketing is still biased toward how we consumed media in the past. It feels like we’re in an awkward adolescent stage of media planning. Digital media is often bolted onto traditional media in a disjointed way. There’s not enough integrated planning where the big marketing idea comes first. Instead, a traditional media campaign is frequently shoehorned into digital media. Sometimes new media channels are picked, not because there’s a consumer insight, but because they’re the trendy flavor of the…
  • targeted ads

    tomfishburne
    15 Feb 2015 | 8:20 am
    Marketers spend a lot of time and effort trying to infer consumer behavior through the signals they leave online and offline. We’re in an interesting stage here. In some ways, the tools are continually getting more sophisticated (and creepy in their accuracy). In other ways, they are a blunt instrument with a lot of potential to draw false conclusions. Or at the very least, an incomplete picture. The cookie, which has long been the mainstay of tracking consumer activity online, is crumbling, as consumers increasingly live in a multichannel world with screens that don’t talk to each other.
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    Personal Branding Blog - Stand Out In Your Career

  • 5 Ways To Exude Professionalism With Your Personal Brand

    Maria Elena Duron
    26 Mar 2015 | 12:30 pm
    How to give your personal brand a professional shine. In our digitally connected world, can you truly separate who you are personally and who you are professionally? No matter the privacy settings there are numerous opportunities for personal life to spill into your professional impression. Here are five ways that seepage is already happening and how you can manage it: Audio Brand Professional Communication Email Address Image Social Updates 1) Your Audio Brand I recently interviewed Colleen Fahey, U.S. Managing Director for Sixieme Son, the largest audio branding agency in the world. She…
  • Why Do You Do What You Do?

    Richard Kirby
    26 Mar 2015 | 10:30 am
    Simon Sinek proposed in his 2009 TED Talk titled How Great Leaders Inspire Action that Martin Luther King, Steve Jobs, and other inspirational leaders communicate starting with “Why?” His talk is posted on YouTube and has garnered over 15 million views to date. It also led to a best selling book titled Start with Why. With this in mind, I want to challenge you to consider WHY you do what you do: – Why is your company in business? What is its purpose for being and does that inspire you? – Why do you choose to serve the customers you currently have? Have you consciously…
  • Which ‘Self’ Should You be in a Job Interview?

    Skip Freeman
    26 Mar 2015 | 2:30 am
    You’ve probably run across articles or blogs that advise job hunters to “just be yourself” to succeed in a job interview. Ostensibly, this would seem to be rather sound advice. After all, no one enjoys dealing with a phony or someone who comes across as disingenuous. Still, I’ve always had problems with such advice, primarily because it tends to be far too ambiguous and is therefore somewhat useless advice for a job candidate. It’s tantamount to telling a candidate, “just do your best,” without providing any specifics on how the candidate should go about doing that. None of…
  • Adapt Sales Strategy to Your Style to Improve Results

    Elinor Stutz
    25 Mar 2015 | 2:30 am
    The luckier salespeople are provided with decent sales training, but there is always room for improvement. Many trainers insist on memorizing scripts and practicing role-play. The problem with this is that the salespeople who excel are anything but average, but this type of training is for the average person. So it only serves to frustrate those who have the potential of performing the best on the company’s behalf. The second dilemma is how the training comes across to the majority of classroom participants. Many are afraid to ask clarifying questions and so information is misinterpreted…
  • How to Salvage a Bad Interview

    Sarah Landrum
    24 Mar 2015 | 12:30 pm
    With job interviews, even countless hours of preparation can lead to some iffy moments when the interview takes place. It’s impossible to fully prepare for interview unless you hold a crystal ball that predicts the future. There will often be questions or statements said that can catch one off guard, as not all job interviews play it safe by the books. Some places of employment ask unique questions to gauge a candidate’s ability to think off the cuff. Types of job interviews vary in their approach, but generally symptoms of a bad interview are universal. There are several signs that…
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    Chris Garrett on New Media

  • Why New Products Fail

    Chris Garrett
    25 Mar 2015 | 9:09 am
    What is the difference between new products that take off in popularity and those that essentially get ignored? How do you know when your new product is ready to sell? Today I would like to share with you the key strategy that will allow you to not only sell more of your products and services to more people, but will also reduce refunds and improve your audience’s relationship with you. In The Mainframe podcast, Tony and I have been covering the MVP (Minimum Viable Product) process for creating products and moving into how to simply and successfully launch those products. One of the most…
  • The “Simple” Secret Behind Copyblogger’s 8 Figure Business

    Chris Garrett
    16 Mar 2015 | 7:21 am
    What is the secret behind Copyblogger’s 9 straight years of growth? How has it been achieved without any outside investment, without sales people, and with close to zero advertising? Join Chris Garrett and Tony Clark as they talk about: The simple secret to success (and why it is not easy) What you need before you create your product The truth about real Minimum Viable Products, and the fatal trap too many people fall into How you can use this process to build your organization Why doing what is indicated will save you time, make you money, and keep your customers happy What, what? Yes,…
  • How to Go from Author to Successful Online Business

    Chris Garrett
    10 Jun 2014 | 10:55 pm
    Since I let slip that I was a wannabe fiction writer, a few people have asked me questions about the modern author/publishing business: “Can you make a full time living as a writer, without being freelance?” “What should a modern indie author do to maximise their business?” “For successful self-publishers, what would we do differently?” I’ve answered these questions and more in various comment areas, forums, and social media. In fact, I am going to be talking about this subject on the SPP podcast/Google Hangout on Friday. I thought I would expand…
  • Join Darren Rowse and Chris Garrett in Portland Oregon: Thursday 10 July 2014

    Chris Garrett
    3 Jun 2014 | 9:22 am
    This post is left for archive purposes, the event was July 2014 Want to join Darren Rowse and me for a day of blogging talk? Or maybe going to World Domination Summit and getting in a day early? I’m thrilled to be able to share that Darren Rowse and Chris Guillebeau have arranged a ProBlogger training day in Portland Oregon on Thursday 10 July. They invited me along because I guess Darren would be lonely or something? The day will be called the ProBlogger Academy and it’s being run as part of Chris Guillebeau’s World Domination Summit. This will be a rare opportunity for people…
  • Why Even a Big List Won’t Save You from Bad Strategy

    Chris Garrett
    8 Aug 2013 | 3:42 pm
    A big question I get asked all the time here and on Copyblogger webinars (right after how to generate traffic or build a list), is “How can I get more people to respond/buy/subscribe?” In my previous post, I talked about what makes content truly successful, and I gave a big answer, but for this particular issue, great content is only part of the solution. What more do you need? I will tell you now, it’s not just a big list. In fact, a lot of seemingly successful people are not doing that great and only look like they do because of the size of their list. Smaller businesses…
 
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    Igor

  • What’s In A Brand Name?

    igor
    25 Mar 2015 | 7:26 pm
  • Our Latest Naming Work: Sliver Vodka

    igor
    23 Mar 2015 | 11:46 am
    An extraordinarily interesting and challenging naming assignment: Find a name that works for “All natural fruit infused” AND it had to be “a sexy / edgy name”. “Sliver” is spot on the confluence of these seemingly disparate ideas. And of course the name had to be a word that “had never been used for a food or beverage anywhere in the world”. Simple. Sliver Vodka
  • How To Create Compound Names Like Instagram, Snapchat & Airport

    igor
    16 Mar 2015 | 3:53 pm
    Instagram and Snapchat are identical constructions. Each simply substitutes new words from an accepted utility name: Instant Message. Insta & Snap are synonyms for Instant, and Gram & Chat are substitutes for Message. Since Instant Message is already a universally adopted name, you know that Instagram and Snapchat will be accepted as well. If what you’re naming doesn’t map to a two-word generic, break it down into one first. You can do this by re-purposing an unrelated, well-known compound word, as in Apple’s Wi-Fi base station being called “Airport”…
  • Don’t Let Single Word Dot Com Availability Influence Your Startup Name

    igor
    14 Mar 2015 | 5:47 pm
    This is what happens when you let the bizarre lust for a “pure” dot com dictate your name, via ValleyWag. Click pic to engorge: “Bitly, Borkly, Barnly, Molestly, Strinkingly, Happily, Crappily, Maply, Morply, Dottly, Dootly, Godly, Angrily. It’s bad enough when every new startup is just based on the one that came before it. Now they all sound the same, too. The Wall Street Journal says there are 161 startups that end in “ly,” “lee, or “li.” They’re all trying to get the same money, from the same people, and probably doing a lot of…
  • Verisign Celebrates .com’s 30th Anniversary, Launches Domain Name Contest

    igor
    25 Feb 2015 | 8:10 pm
    Igor founder Steve Manning is one of three announced judges for this event, which runs for the next three months. Over 100k in prize money, top prize is 35k. Details here.
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    Hard Knox Life

  • Why Pebble Time and Kickstarter are a new model for launching a product

    Dave Knox
    9 Mar 2015 | 6:32 am
    When the Pebble Time smart watch launched on Kickstarter this week, it quickly set the record as fastest campaign to raise $1 million in just 30 minutes.  Entrepreneur and blogger Jason Calacanis summarized it best with his tweet: So the pebble color watch hit $8m in 12 hours…. ummm the world just changed. http://t.co/xiC6XZ2gqW — jason (@Jason) February 25, 2015 As a bit of history lesson, it was May 2012 when Pebble, the second-largest manufacturer of smart watches behind Samsung, set the then total funding record on Kickstarter as they “raised” over $10.2 million.
  • Travel is an opportunity to nurture your network

    Dave Knox
    27 Feb 2015 | 8:37 am
    2015 is shaping up to be one of those years where I am spending more time than I’d like as a patron of Delta Airlines and Starwood Hotels.  In fact, as I write this I am in the Delta Sky Club at LaGuardia in the middle of trips to New York City and San Francisco.  As I was catching up on my Instapaper reading, I came across John Battelle’s post of “Your Network Transcends Time – Care For It.”  John perfectly captured two conversations that I have had in the recent weeks, one with a colleague at Rockfish and the other a friend who asked how I spend my time at…
  • How To Stand Out When Applying To The Brandery

    Dave Knox
    9 Feb 2015 | 5:15 am
    Did you know that getting into a top tier startup accelerator is actually statistically more difficult than getting into Harvard? For its Class of 2018, Harvard accepted around 5.9% of their 34,000 applicants. In 2014, The Brandery accepted half that percentage with <2.5% of applicants being offered a spot in the program (a number we consistently see with other top-ranked peer programs). So what should a founder do in order to get their application to stick out? After reviewing thousands of applications over our five previous classes, here are a few best practices I have seen work to help…
  • Never Stop Fighting ‘Til The Fight Is Done

    Dave Knox
    20 Oct 2014 | 6:29 am
    Hanging on my office wall is one of my favorite prints that I bought a few years ago in Chicago.  It is a quote from the movie The Untouchables that reads: “Never Stop Fighting ‘Til The Fight Is Done” That quote has come up in at least three conversations this past week as I talked with people about what makes an entrepreneur succeed.  Through five classes at The Brandery, we have seen nearly 50 startups come through our doors with our fair share of successes and failures.   And while it is tough to point out one thing that separates the companies that make it from the…
  • The Truth of Selling to Brands vs Agencies

    Dave Knox
    14 Oct 2014 | 6:15 am
    One of the constant questions that I see startups wrestle with is how to think about the selling process of brand marketers vs their agency partners.  Frankly it is a question that does not have clean cut answer.  But, it is a question that I think I am well positioned to at least help with since over my career I have spent two-thirds of my time on the brand side (P&G) and one-third on the agency side (Rockfish).  So how should startups handle the brand vs agency debate?  In my eyes, there is not a single answer but instead several questions that a startup should consider as they…
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    GIRVIN | Strategic Branding Blog

  • How to Do Nothing

    Tim
    26 Mar 2015 | 12:00 pm
    The Art of Spacing In. In the frenzy of our present experience, we all struggle with the ever-unrelenting issue of connectivity. We need to be connected to everything, all the time. There is a phrase in the context of social and hybrid community management known as always on. We ask for WiFi codes when we check into hotels, we get into a restaurant and bring in our iphones so we can track emails. We walk down the street and study messaging and imagery on our phones and tablets. As we approach a site of rare and exquisite beauty, we bring out our “technology” to document it, shoot it, send…
  • Flame On! Brands That Are on Fire

    Tim
    24 Mar 2015 | 9:00 am
    The Metaphor of Flame and Passion In the recent layering of stories about Starbucks, it might be said that Howard Schultz is on fire, the power of an impassioned engagement to examine principles in their brand universe that relate not so much to the bottom line, but rather to a deeper psychic threading — notions that root and tear at the heart of our country. It’s a risky bet — but Schultz goes there: risk. He commits to a visioning that is his journey. But fire is full of risk and danger, and, as brand practitioner, you either get out and put a stake in the ground — what you stand…
  • THE SYMBOLISM OF THE ROPE, TYING AND THE KNOT

    Tim
    17 Mar 2015 | 9:00 am
    THE THREADING OF IDEAS: THE WEFT, WARP, AND LOOM OF DESIGN As a designer, there can’t be a metaphor more powerful than weaving — the ultimate layering of storytelling — the fantastic pattern-maker and emblem of discovery. In our work, we persistently speak to the sequencing — the webbing — of journey between the customer and their voyage into the heart of a brand. At a recent summit in LA we spoke on that rippling — the movement from afar to closer and closer, in the layering of experience — which, well-designed, is like a loom of designed thinking. It is, like weaving — the…
  • Your Brand — what could you take away?

    Tim
    12 Mar 2015 | 9:00 am
    Your Brand, too full of “stuff?” What could you take away? In the question of our search for full and robust brands, building them, finding the heart of them, it becomes a query — “when is too much?” Sometimes, it’s better to stay at the heart — the work that resides at the center of that offering proposition. The heat lies at the heart — that’s the point of compelling magnetism for many: those that work within the brand and those that reside without, the circling and rippling community of relationships, the people that hold and carry away the story. In a manner, brands will…
  • What Is Your Name?

    Tim
    10 Mar 2015 | 9:00 am
    Contexts of Nomenclature and Meaning. According to the Greeks, “the etymon is the name of the true thing.” Etymos=true. What that means is that a name is a deep name, and that the truth would be told. Etymon — comes from the Greek for “truth” — and powerful names for brands, ideas and enterprises hold a mnemonic to the deeper mystery of re-collection and the layering of content from, in some instances, thousands of years. So in exploring brand and name and reaching to the mysticism of the etymon – the calling of a name was like spell-binding, a magical act of calling…
 
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    The Engaging Brand

  • Ultimate Trick to Going Viral

    Anna Farmery
    26 Mar 2015 | 2:37 am
    Kindness is magical. We all remember it. We all feel the warmth and care that kindness brings. And we all share about those acts of kindness. Why though is kindness magical? I mean who wouldn’t want to be considerate, who wouldn’t want to be generous and friendly? Something so human, something so humane shouldn’t be magical, it should be expected. Social marketing is often defined. Definitions vary and arguments rage on whether social marketing is good or bad…yet for me social, in all it’s forms, is just applying kindness in your business. It is about all aspects…
  • One Tip That Will Blow Your Customers Away

    Anna Farmery
    25 Mar 2015 | 9:37 am
    If only business was as simple as a transaction….and yet getting more transactions is often at the heart of many business worries. This is how I love to see selling…. A sale is like a meal; an appetiser, main course and always a dessert.Click To Tweet The main course is the acceptance and delivery of the offer. The appetiser is the marketing and where social can play a huge role. Social should tempt, should give enough but not too much and leave people happy but wanting more. The dessert is so often forgotten. It is the special treat that makes people smile. It is a…
  • Define Your Point of Difference Like Van Gogh

    Anna Farmery
    24 Mar 2015 | 7:59 am
    Do you truly understand your point of difference? For many entrepreneurs it is one of the hardest parts of developing your brand. It should be easy but being average, being similar is what we are all trained to do. We are taught to fit into the norm yet the norm is what is boring us allClick To Tweet One way that I try and rebel against my own thinking is to watch, listen and read different points of view and learn different skills. At the moment I am watching The Big Painting Challenge, a series in which amateur artists compete and each week they must draw three different images using the…
  • 526 Lessons of Frugal Innovation From Emerging Markets

    Anna Farmery
    23 Mar 2015 | 7:23 am
    What can we learn about frugal innovation in the emerging economies? That is what I was inspired to look at following this Ted Talk by Navi Jadjou. Navi is an innovation strategist and has drawn “..inspiration from frugal innovators in emerging markets and helps businesses with limited resources discover unexpected ways to succeed.” The Ted Talk was based on his wonderful book called Frugal Innovation: How to do more with less – free e-short and you can learn more at the Frugal Innovation Hub. Listener of the week is Bill Howell. Thank you for sharing about the show…
  • What really gets me about social media is this….

    Anna Farmery
    19 Mar 2015 | 4:57 am
    What really gets me about social technology is this…. People see it as the ANSWER FOR their business rather than a QUESTION FOR their business. Technology is not hard, even for non-geeks like me! No, the hard part is…. deciding what your business is about, how it is different to everyone else and how share these with the world. Yet people concentrate on the social media technologies – which one should I use, how do I use it, how do I measure social engagement? Those questions are a subset and can only be answered by knowing the human technology behind your brand. We…
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    Adweek : Advertising & Branding

  • 24 Hours in Advertising: Friday, March 27, 2015

    26 Mar 2015 | 9:01 pm
    Here's everything you need to know about the last 24 hours in advertising, in case you blinked. Buzzing on Adweek: Periscope agency soaks up some Twitter glory Twitter launched its video-streaming app, Periscope, today, and ad agency Periscope is happily reaping the benefits on Twitter. (Adweek) NBA ads transport players back to college for March Madness In a new set of ads from the NBA celebrating March Madness, eight players are transported back to their college teams and transformed with some creative illustrations.  (Adweek) 17 initial thoughts on Periscope Here are 17…
  • The Single Greatest Barrier to Creating a Successful Brand Experience

    26 Mar 2015 | 8:45 pm
    Scott Cullather, global managing partner of branding agency inVNT, founded the firm during the 2008 recession. Today, inVNT supports brand messaging for a diverse client list including PepsiCo, ESPN, Subway, Nissan Infiniti, Miele, Grant Thornton and Honeywell, and has designed and produced brand experiences in over 50 countries on six continents. As a judge for Adweek's Project Isaac Awards celebrating invention across media, advertising and technology, Cullather sat down with Adweek and shared his thoughts on creativity, branding and Shakespeare. Enter Adweek's Project Isaac…
  • This Art Director Beautifully Redesigns Homeless People's Signs

    26 Mar 2015 | 1:39 pm
    America's homeless face myriad challenges, from mental illness to problems with addiction and substance abuse to amateur typography. The last of those is something that a Chicago art director is trying to address through a project called The Urban Type Experiment. "As an art director it's my job to grab people's attention with great design every day. So I set out to see if great design could have an impact on people in the most ignored platform," the site says. Basically, the art director makes the acquaintance of a new homeless person every week, re-letters his or her…
  • Tiny People Struggle to Make a Fruit Drink in This Fun and Ridiculous Indian Ad

    26 Mar 2015 | 11:08 am
    Here's an easy way to make sure the product is the hero. Make everything else around it really, really tiny—and leave the product at regular size. It works great in this campaign for Frooti, one of India's oldest and most beloved mango juice brands.New York agency Sagmeister & Walsh designed a whole new visual language for the brand around this idea of a miniature world—which it then brought to life in a stop-motion commercial with help from Aaron Duffy's agency SpecialGuest, 1stAveMachine director Marc Reisbig and animation house Stoopid Buddy Stoodios. See the…
  • Twitter's Periscope Launch Is an Unintentional PR Coup for an Agency Called Periscope

    26 Mar 2015 | 10:24 am
    What happens when your agency ends up having the same name as a hot new app launched by a social media giant? Well, if you're Minneapolis-based Periscope, you sit back, relax and watch a lot of accidental buzz roll in.   Twitter just launched Periscope, its competitor to livestreaming app Meerkat. As is often the case, the new app's name was already in use by another company, in this case a creative agency that even owned the Twitter ID @Periscope.  Us watching everyone tweet @Periscope instead of @PeriscopeCo today. pic.twitter.com/dpG24vkBMV — Periscope…
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    Brains on Fire

  • I hope you get pneumonia.

    Robbin Phillips
    23 Mar 2015 | 8:40 am
    If I move again, it will be to a really tiny house like this one. About four years ago, I got pneumonia. Trust me. Coughing up blood makes you listen hard to a doctor’s advice to stay in bed. So I canceled my fancy plans to meet with a client on the west coast. And canceled all my calls and meetings. No one really even batted an eye. It was rather humbling. Then I went to bed for a solid week and an entire weekend. I spent a lot of time thinking during those ten days. About what mattered. And what didn’t. I didn’t check facebook or email or twitter. I just slept and slept and slept…
  • Friday Fotos | La-La Land Edition

    Amy Taylor
    20 Mar 2015 | 10:54 am
    Pie for Pi Day. Our ancient floorboards are becoming our new conference table — and we can’t wait to see the final result. Greenville goes to (BOF)LA. Beau doing a little nasal proofing of our handiwork. Hope your St. Patrick’s Day was good and green. The post Friday Fotos | La-La Land Edition appeared first on Brains on Fire.
  • How to Be Good: It’s So Obvious That It’s Not

    Amy Taylor
    18 Mar 2015 | 6:56 am
    For some reason, whenever I go grocery shopping, I find myself drawn to a random row of product in the baking aisle. The “weird flours,” if you will. I always wonder about the people who are purchasing those little bags of coconut flour and hazelnut meal. “What are you doing with all that chia seed,” I find myself wondering. It’s like they’re all part of some kind of super secret culinary club. Don’t mind us. We’re just hanging out in inconspicuous packaging on the middle shelf. Move along. Nothing here to see. Except it turns out there…
  • What’s your moonshot?

    Robbin Phillips
    16 Mar 2015 | 6:23 am
    A couple of weeks ago, I attended a Rapid Ingenuity Blitz in NYC. Greg Galle from Future Partners shared Google’s criteria for moonshot idea during the Blitz. 1. Must be an idea that will affect a million people.  2. People will say you are nuts.  3. Yet you still believe it’s possible.  Don’t you just love that? I found myself watching a video of Sophia Amoruso, the founder of Nasty Girl the other day and I thought again about this moonshot notion.  Whether you like her products or not, she’s barely 30, she’s empowering young women to dress how ever they…
  • Friday Fotos | Wood Edition

    Amy Taylor
    13 Mar 2015 | 7:29 am
    Our old floorboards are becoming our new conference table. (With a little help from @PineBoxDaddy) Sometimes we get paid to burn things. They don’t call us Brains on Fire for nothing. Not awkward at all. The post Friday Fotos | Wood Edition appeared first on Brains on Fire.
 
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    Movéo

  • Keep your marketing accountable to your purpose

    Movéo Team
    25 Mar 2015 | 1:30 am
    Like we talked about last week, data and analytics are essential for marketers who want to make purpose central to their message. Carefully developed measurement processes can help you figure out not only how successful your marketing is, but also how closely it aligns with your purpose. The Relationship Between Purpose and Accountability What really is accountability? It’s the ability to monitor, measure and report the commitment a person or group has to delivering a specific outcome or result. You’re probably already aware that your marketing leaders need to be accountable to the…
  • How data drives purpose

    Movéo Team
    23 Mar 2015 | 6:47 am
    What do data and analytics have to do with purpose? Data-based operations allow marketers to discover purpose-driven messaging that they can tailor to their target audience’s interests and needs. Here are a few ways to do just that. Check website traffic trends to assess what your stakeholders care about Taking a look at your organic site traffic can tell you a lot about what your stakeholders value and how you’re viewed online. Do keywords associated with your purpose lead visitors to your site? Or are they only searching for obvious terms related to your products or services? Consider…
  • The future of marketing purpose

    Movéo Team
    20 Mar 2015 | 1:30 am
    Now that we know the history of marketing purpose, it’s time to talk about the future. As marketing purpose continues to evolve, we can expect a refinement of business purpose and how it is communicated. Let’s take a look at a few recent campaigns and explore the trends they reflect. Worn Wear Patagonia’s outdoor clothing and gear is pricey, but responsibly sourced and durable. Their “Worn Wear” campaign solicits customer letters about Patagonia gear that has lasted for years of adventures and even been passed down from parent to child. It also offers advice on how customers can fix…
  • From Mad Men to today: how purpose has changed in marketing

    Movéo Team
    18 Mar 2015 | 1:30 am
    Today, let’s take a step back in time and revisit the days of martini lunches, beehive hairdos, and Lucky Strikes. Picture yourself at an ad agency in 1965, strutting down the hall in a double-breasted, pinstriped suit, going to a meeting with a client. The meeting goes well, but at the end the client leans toward you and asks, “How are you going to show my purpose in your advertising?” Chances are that you, the modern marketer, would answer this question very differently than Don Draper would have back in 1965. In this post, we’re going to take a quick look back into the history of…
  • Views from Movéo: New office, new perspective

    Movéo Team
    16 Mar 2015 | 6:52 am
    It’s hard to believe it, but we’re almost done with the first quarter of 2015. It’s incredible how much has changed since the quarter began! From our move to a new office to the great work that our team has done, we’ve been making 2015 the year of bigger and better here at Movéo. Today, we’d like to take a step back and revisit some of our successes so far this quarter. The Social Employee If you’ve already read Cheryl Burgess’s The Social Employee, pick it up and turn to the back for the afterword by our own Kevin Randall. If you haven’t checked it out yet, do yourself a…
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    CreateWOWmarketing, LLC

  • Brand Communications Tips To Make Your Company Sing

    abclark
    4 Mar 2015 | 3:39 pm
    Brand communications strategies vary from company to company. But one constant is the need for a clear voice and a suitable score. How do you keep your brand voice in tune? After almost a decade of listening to the “solo brand voice,” we’re seeing a resurgence in the corporate “brand choir.”  With that comes the need for better understanding, better storytelling and better management of corporate brands from the top down.  Whether B2B or B2C, diversified corporations with multiple possible brand story-lines have a challenge ahead of them. And the need for…
  • Three Tips for Share-Worthy Content

    abclark
    30 Jan 2015 | 1:54 pm
    Social media channels are inundated with messaging from every person and every brand on the planet. If it’s not the best diet tips, then it’s what the Kardiashains had for breakfast. Does anyone really get their messages to their target audiences these days? And if they do happen to see the post, what creates the desire to click, read, and react? How does someone create content that’s truly “Share-Worthy?” Develop “Share-Worthy Content” with these three simple tips: 1) Have a documented content marketing strategy. Did you parents ever tell you to…
  • 3 Simple Tips for Making Your Email Marketing Campaigns Better

    abclark
    3 Dec 2014 | 7:52 am
    ‘Tis the season for pointless Email … Email Marketing! Email, email everywhere, but not a click to link… Okay that sounded better in my head… We have a love/hate relationship with email. Marketers love it for it’s economy, it’s simplicity and it’s tracking potential. Consumers love it for about a day and then get irritated when their in-boxes are swamped with “Awesome Offers” and “Amazing Deals!”  Marketers and business owners also wring their hands and fret over each and every email they send, wondering, “What do I…
  • Website Redesign – Finding Opportunities Where You Least Expect Them

    abclark
    18 Oct 2014 | 8:45 am
    We normally don’t feature client work in the blog, but we’re really excited for the Website redesign we just finished, and we consider the process we took for this client one of the most important learning experiences we’ve had in a long time.  When it comes to Website Design, you may find opportunities where you least expected. {The Client} hadn’t asked for the site updates nor did we expect to just walk in with a project and have the client say “Sure, we’ll spend some money with you! What the hell?” Canine Craze Performance Center, a professional…
  • Website Security Updates – An Open Letter To Spoke Clients

    abclark
    2 Oct 2014 | 8:38 am
    Website security is no small part of providing great web development for clients. As a service to our customers, Spoke Communications is constantly striving to protect not only the aesthetic integrity of your Websites, your communications and connectivity, but the data therein. In recent months, the “hacking world” has become very aggressive with attempts on accessing the servers, Content Management Systems (CMS), and data within Websites around the Internet. These attacks have caused immeasurable amounts of damage to websites all over the World, and in turn the ability for companies or…
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    Benjamin Warsinske

  • Why I Actively Listen to Podcasts (And Maybe You Should Too)

    Benjamin
    15 Mar 2015 | 8:29 pm
    While radio shows have been around for ages, there is something more personal about a podcast. Podcasts, when produced effectively, have a timeless quality to them. They can be listened to repeatedly, allowing the listener to obtain new information each time. Some of my favorite podcasts are professionally produced, audio-documentary style stories. They have multiple layers of sound, mixing in narrative and music, which adds depth to their stories.
  • GoodReads: A Hidden Social Network

    Benjamin
    21 Oct 2013 | 10:55 pm
    Reading books is somewhat of a family affair. While growing up, I often preferred to draw, write, or build with Lego over reading. However, when I found a particular book or author that I enjoyed, I read everything of their's I could get my hands on. As I grew up, I began to research and finds books on topics that interested me. And that varied quite a bit. Everything from mystery novels to action-packed adventure types of books to personal finance, business development, sales, marketing, psychology of why people buy things, to books on quantum physics and other scientific subjects.
  • Destroying Debt in Three Easy Steps

    Benjamin
    22 Aug 2013 | 12:15 pm
    Debt. Lot’s of people have it. Not many know how to get rid of it. Debt is a fantastic tool, if used correctly. Debt can also spiral out of control – and fast!, if not careful. 1. Put together a spreadsheet listing the following across the top: Month 20xx Type of Credit Line | Name... Read more »
  • Unaware to Aware

    Benjamin
    19 Aug 2013 | 12:15 pm
    Have you ever noticed how before someone introduces you to a particular product, word, service that you hadn’t heard of before, you then start to notice it popping up more and more? For example, if you were unaware that Porsche made an SUV, but after a friend showed you theirs, you then begin to see... Read more »
  • Small Business Doesn’t Have to Equal Small Profits

    Benjamin
    15 Aug 2013 | 12:15 pm
    The title of this post get some people riled up. That is not the point of this article. This article is meant to inspire and to allow you, the entrepreneur, to see that you can have a profitable, successful company and still remain small. Small does not equal weak. Small does not equal not smart.... Read more »
 
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    Latest Thinking

  • Mobile Madness: Your Bracket Can’t Be Fixed But Your Website Can

    rracoosin
    24 Mar 2015 | 12:00 am
    Google recently announced that starting on April 21, 2015, it would incorporate a mobile-friendliness factor into its ranking algorithm. Almost as shocking as Villanova’s loss to NC State, this latest update is said to exclusively affect mobile search results and has created so much hype that some in the industry have dubbed it “mobilegeddon.” In a world where over 2.7 billion people have smartphones, it has become the norm to rely on our iPhones or Androids to search for everything from restaurant reservations to sporting event tickets, a new pair of Yeezy Boost’s and beyond. In its…
  • The 4 Foundations of a Winning Issue Advocacy Campaign

    szoldak
    23 Mar 2015 | 6:09 am
    “I present myself to you in a form suitable to the relationship I wish to achieve with you.” – Luigi Pirandello, (b. 1867 – d. 1936) The Nobel Prize winning playwright Luigi Pirandello was obsessed with the irony of twisting one’s image to meet unobtainable goals, only to fail tragically by not being faithful to one’s true identity. As grassroots and advocacy strategists, we too are sometimes doomed to the same fate. While you may find some merit to dressing up your policy issue to appeal to your audience, a coordinated mission-driven approach executed with discipline more often…
  • Brian Finch on Data Breaches and Trade Secret Security

    cadams
    19 Mar 2015 | 2:17 pm
    In this LEVICK Daily video interview, Brian Finch, a Partner at Pillsbury Winthrop Shaw Pittman, LLP outlines the top threats to trade secrets and the necessity for organizations to be proactive against cyber threats.  Specialty  Data Security & Privacy
  • LEVICK further enhances Public Affairs and Crisis capabilities with hire of Tim Gay

    cadams
    4 Mar 2015 | 8:56 am
    Longtime Public Affairs Professional and Author to Provide Strategic Counsel and Thought Leadership Expertise to LEVICK   March 04, 2015 -- In the latest step in LEVICK’s ongoing growth and rapid expansion, the communications firm announced the hiring of Timothy M. Gay, an expert who has spent decades providing communications counsel and thought leadership expertise to clients across the industry spectrum.   Mr. Gay was most recently Senior Vice President at Grayling and its predecessor firm, Dutko Grayling. He also brings 15 years at other public affairs agencies, including Powell Tate,…
  • Former Assistant U.S. Attorney and Federal Prosecution Spokesman Samborn Joins LEVICK

    sdavis
    25 Feb 2015 | 6:58 am
    Top-Tier Litigation Communications Specialist Will Head New Chicago Office Feb. 25, 2015 -- In the next step of LEVICK’s ongoing growth and rapid expansion, the communications firm announced today the hiring of Randall Samborn, an attorney and former legal journalist who spent two decades with the Federal prosecutor’s office in Chicago leading one of the Federal government’s most active and successful prosecutorial public affairs operations. Over the course of his career, Samborn played a key role in the prosecutions of Illinois governors Rod Blagojevich and George Ryan as well as cases…
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    The Fresh Peel // Ripe Brand Strategy. Juicy Insights and Trends.

  • Never Before Seen: Using Video to Drive Brand Engagement

    Chris Wilson
    25 Mar 2015 | 6:07 am
      Sony launched an impressive campaign this week where they teamed up with a diverse range of filmmakers, artists and influencers to create a series of new films celebrating the “never before seen”. With the debut, Sony released three different short films: “Picture Machine”, “Paperports” and “Creature”. Each film is highly unique and entertaining in its own way. This is a powerful exhibit of how a big brand can successfully work together with the entrepreneurs and creators of the world to make content worth sharing. Take a look at the first videos to debut in the…
  • How the Lines Between User Experience and Marketing Have Blurred

    Nick Rojas
    30 Jan 2015 | 6:33 am
    With mobile devices and the Internet of Things, consumers are closer to the brands and services they use now than ever before. For a business to thrive, it needs to be regularly engaged with its customers. The online experience a brand provides its users with has becoming a key method of generating conversions. However, the role of user experience (UX) is too often misrepresented and oversimplified. Creating a user experience is about more than just creating an interface. It is about your user’s relationship with you and your brand through technology. The ultimate goal is to remove the…
  • Graphic Design Marketplaces to find Freelance Work

    Chris Wilson
    26 Dec 2014 | 9:12 am
    There are certainly plenty of designer platforms online that you can choose from. Scores of sites are available. But you haven’t got forever to check scores of sites to find the best ones to help you launch your budding career as a graphic designer. So here are a few that you should definitely give a try:   Design Marketplaces Sites that offer you a chance to show your work are ideal, especially for first-timers in the field of professional graphic design. If you don’t have any clients yet, joining design contests run by sites like DesignHill is one sure way to build up your…
  • The Art of Rebranding: How Southwest is Moving on From A String of Negative Press

    Nick Rojas
    21 Nov 2014 | 3:13 am
    Southwest Airlines just launched a major rebranding effort, its first in more than a decade. It’s dropped the boring old logo—literally just a picture of a plane with the words SOUTHWEST under it—in favor of a striped, rounded heart (it’s no coincidence that their home airfield in Dallas is called Love Field). And crucially, in a loud-and-clear commitment to its online sales, it’s changed its name to Southwest.com. A friendly new font completes the look, instead of shouting in Helvetica, the new logo has a mix of upper- and lower-case letters on a blue field, almost evoking…
  • Disability Friendly Web Design

    Chris Wilson
    20 Nov 2014 | 7:25 am
    One of the beautiful things about the Internet is that it allows people who are housebound to lead fuller and more connected lives. Accessibility with the Internet has become very important to many United States citizens, according to the Internet Society.org. Housebound people are not the only disabled online users. Disabled users run a huge range including epilepsy, anxiety, and chronic fatigue. When designing an eCommerce site, you need to keep in mind that disabled users will try to access your site and design an experience that they can all enjoy.     Stop the auto-play. Back…
 
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    brandchannel.com

  • Service Branding for Tomorrow: It’s All in the Cards

    26 Mar 2015 | 1:01 pm
    Instead of having people navigate to brand destinations—say, a store, a website, a Facebook page, or even an app—brands have instead started navigating themselves to people in new ways. As new mobile devices begin to remodel behavior like memory foam mattresses, brands are becoming ecosystems of objects, aggregated in various ways, and delivered on a range of devices. As Paul Adams from Intercom has written, service brands today must design systems, not destinations.[more]  This means designing experiences across all the various devices while being aware of the different…
  • On the Rebound: Hostess Shoots Hoops with 'Penguins' as S&P Rating Improves

    26 Mar 2015 | 12:45 pm
    Just two years after it went through its painful breakup and reorganization, Hostess Brands has received some welcome news: Standard & Poor’s has upgraded it from “B-” rating to a “B.” While a “B” rating is still considered “speculative grade,” S&P reports, “Operating performance during fiscal 2014 has exceeded our expectations.” There is, however, still plenty of room for improvement for the Kansas City, Missouri-based company.[more] Its market share is lower than before the bankruptcy proceedings, with the top spot…
  • Twitter's Periscope App Challenges Meerkat for Live-Streaming Video

    26 Mar 2015 | 11:10 am
    Meerkat, the darling of SXSW, may have met its match with Periscope, Twitter’s latest $100 million acquisition in the live-stream video race. Periscope enables users to broadcast video streams and respond in real time—it lets your Periscope followers know you’re live with a whistle notification. “We want you to see the world through other people’s eyes,” 26-year-old Periscope co-founder Kayvon Beykpour told Buzzfeed. “The magic moment in Periscope is when you realize you can affect what you’re seeing. This isn’t…
  • adidas Adds Customization and Quicker Turnaround to Boost Sales

    26 Mar 2015 | 10:02 am
    adidas is offering expanded color and customization options as well as quicker production times—all in the hopes of bringing in more revenue. The move includes the new Pharrell Williams' Supercolor collection as well as increased customization options. adidas’ NEO teen fashion brand gets a new product through its production cycle in 45 days, compared with the 12 to 18 months it normally takes, Reuters reports. So adidas is adopting the production innovations from NEO’s supply chain and moving them into all of its other products. The initial marketing push will be to Los…
  • Century 21 NCAA Twitter Campaign With Detlef Schrempf Almost Makes the Shot

    26 Mar 2015 | 9:55 am
    Century 21's new US social media campaign features retired basketball legend Detlef Schrempf, in a tie-in that's supporting his foundation. The 1984 "Sweet 16" champ reads NCAA tournament-themed tweets and adds another word of his choosing, in response to Twitter users who've been encouraged in recent days to participate via the hashtag #DetlefSayMyTweet — but only if they don't use brand names and don't mind not being identified.[more] Love #MarchMadness? And incredible German accents? And random words? Then you’ll love this #DetlefSayMyTweet pic.twitter.com/j6F0ERYexg —…
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    yinkaolaito.com - the branding gavel, brand communication expert, nigeria brand consultant, social media expert

  • Corporate Communication : 8 essential demands

    yinkaolaito
    25 Mar 2015 | 6:59 am
    Every profession is daily going through a lot of changes. To keep pace with the trend one must keep his eyes open and be willing to dance to the rhythm of the new tune. If we must keep dancing to the old rhythm, it is obvious our  dancing steps will not match the rhythm. Corporate […]
  • Managing brand reputation: ALIBABAGCFR ‘ SHOWBIZINTERACTIVE’ Case study

    yinkaolaito
    16 Mar 2015 | 3:36 am
    We live in a delicate age. This age may bring  a mixed feeling to everyone, this is especially so for household names, celebrities etc. Many brands reputation will suffer for no just cause. There are hawks and lazy people around now looking for the next big names to bully, insult online. This age calls for […]
  • Twitter War? Think Twice, Omojuwa& Blossom Nnodim’ Case Study

    yinkaolaito
    1 Mar 2015 | 1:23 pm
    Communication and Public Relations professionals understand the impact of crisis. They do know it is better to prevent a crisis than to manage one. Wise people always avoid fight if it is needless. The wisdom is taken from an adage in Nigeria which says ‘one only knows the beginning of a fight, its full depth […]
  • 8 Best Approaches to handle critical online situation

    yinkaolaito
    25 Feb 2015 | 12:22 am
    The challenges of this age are as complex as the age itself. Online crisis has become part of what we must live with. Shrewd Community or Public Relations Manager must keep honing their skills if things  must work well for the organizations, brands we represent. Because the barrier of entry into online communication is porous, […]
  • Social Media News Gathering: 6 precautions you must apply

    yinkaolaito
    17 Feb 2015 | 1:55 am
    We live in the ‘age of breaking news’.  Every moment, seconds throws up a news flash. As long as you have  a Smartphone and has access to Internet you can always remain in touch with global news. There is no longer excuse for not knowing what goes on around the world. There are now applications […]
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    Executive Resume Branding

  • Toxic Executive Job Search Beliefs: I’ll hit the job boards hard

    Meg Guiseppi
    24 Mar 2015 | 3:39 am
    Toxic Executive Job Search Beliefs: I’ll hit the job boards hard is a post from: Executive Resume Branding   Your executive job search isn’t going well. You don’t know why. You spend hours and hours every day scouring the job boards, customizing your resume, and responding to postings. Is this what you’re thinking? “My branded resume and LinkedIn profile are ready. Time to hit the job boards hard.” Many job seekers believe that being up-to-date with the latest internet-driven job search methods means continuously blasting your resume out to any job postings…
  • How To Use LinkedIn Wisely

    Meg Guiseppi
    10 Mar 2015 | 3:58 am
    How To Use LinkedIn Wisely is a post from: Executive Resume Branding This compilation of past posts about using LinkedIn for executive job search follows up a 3-part series of posts I wrote about a year ago, How to Use the New LinkedIn for Executive Personal Branding. Using LinkedIn is a favorite and frequent topic of mine, and I realized that since I posted that series, I’ve written more than a dozen other popular LinkedIn posts. They can help give you the competitive edge and accelerate your executive job search. The 3 Most Important LinkedIn Profile SEO Places for Relevant Keywords Pack…
  • Toxic Executive Job Search Beliefs: I don’t want an online footprint

    Meg Guiseppi
    25 Feb 2015 | 3:14 am
    Toxic Executive Job Search Beliefs: I don’t want an online footprint is a post from: Executive Resume Branding Executive job search is looming imminently in front of you, or you’re already deeply mired in one. You’ve heard that social networking and online presence are important, but they’re just not for you. Is this what you’re thinking? “I don’t have time for social networks and I don’t like the idea of putting myself ‘out there’ online. So I won’t.” Ignoring online presence and social networks when you’re job-hunting is a big mistake. If…
  • Personal Branding and Executive Job Search Guide – Revised and Updated for 2015

    Meg Guiseppi
    11 Feb 2015 | 3:49 am
    Personal Branding and Executive Job Search Guide – Revised and Updated for 2015 is a post from: Executive Resume Branding Having trouble getting a handle on defining and building your personal branding, and navigating today’s executive job search? Not sure what to do first and what NOT to do? My popular executive job search readiness ebook will help you. First published in 2011, I’ve just finished revising and updating “23 Ways You Sabotage Your Executive Job Search and How Your Brand Will Help You Land (A practical guide to executive branding, marketing your ROI value and navigating…
  • Executive Job Search: How to Research Your Target Employers

    Meg Guiseppi
    4 Feb 2015 | 3:26 am
    Executive Job Search: How to Research Your Target Employers is a post from: Executive Resume Branding Savvy executive job seekers know that the very first steps in landing a great-fit job are TARGETING (selecting, say, 10-15 employers that you feel will provide the kind of job you want) and then RESEARCHING each one for industry and company market intelligence. Don’t even think of diving into updating your resume or LinkedIn profile, until you’ve done this! You’ll use this information to determine the expertise and qualifications you possess, that will help them increase and…
 
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    SimpliFlying

  • Change is in the air, but it’s just a misunderstanding: Social marketing for airlines explained

    Marco Serusi
    22 Mar 2015 | 3:16 pm
    Over the past few years, many marketers and consultants, including ourselves, have consistently talked about the benefits of social marketing. Yet, today, it seems that organic reach may soon be a thing of the past and brands will have to pay in order to reach users on “social media”. As a result, many marketers are confused.So what happened? Was it a passing fad, or are we talking about two different things?As it turns out, the answer is the latter. Yes, organic reach is declining and may approach zero, but this will have little impact on social marketing strategies. The real…
  • Rohit Talwar on the Future of the Airline Industry

    Vishal Mehra
    11 Mar 2015 | 11:48 am
    Editor’s Note: This is the fifth part of our series on the Future of Air Travel. For this exclusive series, SimpliFlying consultants have been interacting with leading thinkers and futurists and tapping their valuable insights. Earlier interviews can be found here: Part 1, Part 2, Part 3 and Part 4 Rohit Talwar is the CEO of Fast Future Research. He is a globally respected futurist, keynote speaker and author. Profiled by the Independent newspaper as one of the top ten global future thinkers, he is leading studies on topics such as Airport 2025, the Science and Technology Timeline and…
  • SimpliFlying completes five years — how fantasy took flight

    Shashank Nigam
    8 Mar 2015 | 9:34 pm
    On June 12, 2014, as I entered the Emirates Lounge at New York’s JFK Terminal 4, I saw a familiar scene — the lounge decked up in a conference setting, canapés being served to guests, who were mostly senior aviation and financial journalists. The destination on my boarding pass read, “Headquarters”. That’s because everyone was to go on a ride on the Emirates A380, to experience its comforts, after a slew of presentations by senior Airbus executives. I had been invited as a guest speaker by Airbus, to share my thoughts on the importance of passenger…
  • Lessons in Disruption Management from the #LionAirDelay Incident

    Shubhodeep Pal
    2 Mar 2015 | 6:29 am
    Editor’s Note: This is a guest post by Kinny Cheng, an aviation enthusiast, and a passenger experience (#PaxEx) consultant for the commercial aviation industry. Kinny lives and breathes social media and is an activist in the aviation (as @9VSKA) and IT&T (as @Kinny) spaces on Twitter. He has also freelanced for various industry-related websites.Last week, Indonesia’s Lion Air experienced a paralysis of its network, which caused flights throughout its domestic and international networks to be severely delayed. It all, apparently, began with a number of aircraft-on-ground (AOG)…
  • Innovation at Airbus – Chief Innovation Officer, Yann Barbaux shares his Vision

    Vishal Mehra
    25 Feb 2015 | 10:31 am
    When the mission statement of your company itself says “strengthening of technological progress”, the role of the Chief Innovation Officer (CIO) becomes all the more vital for the organisation.As part of our SimpliLeader series, SimpliFlying had an insightful conversation with Yann Barbaux, CIO Airbus SAS, to discuss the innovation philosophy of the group; the role of innovation within Airbus; some of their recent successes, as well as challenges, and the opportunities the group sees in the future. Here are edited excerpts from our interaction: SimpliFlying: Yann,…
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    Unbound Edition

  • America’s Socialist Sports League: The NFL

    Davis Brand Capital
    26 Mar 2015 | 6:43 am
    Free agency in the National Football League began this month and a number of stars—Ndamukong Suh, DeMarco Murray, and Darrelle Revis—have found new employers. NFL fans everywhere love looking at each move their favorite teams make and debating whether or not these moves are likely to improve their own future happiness. Although people might disagree about the merits of each transaction, there is a general sense that each team is trying to win. After all, don’t teams have a clear financial incentive to win more games? Don’t more wins lead to more fans in the stands and more…
  • Here’s What Happens When 3G Capital Buys Your Company

    Davis Brand Capital
    26 Mar 2015 | 6:39 am
    The cutthroat Brazilian private-equity firm, which teamed up with Warren Buffett’s Berkshire Hathaway in a deal to form the new Kraft Heinz Company, is known for swift layoffs, cost-cutting — and profit. In the new deal, Heinz will buy 51% of Kraft. (When rumors of the move first broke, late Tuesday, they bumped Kraft shares up 16% in after-hours trading.) The new corporation, The Kraft Heinz Company, will have around $28 billion in annual revenue, and current Heinz CEO Bernardo Hees will remain chief executive. So, what can Kraft employees expect next? First: widespread layoffs, lower…
  • Washington Post partners with Flipboard to reach ‘new, national audience’

    Davis Brand Capital
    26 Mar 2015 | 6:32 am
    The Washington Post is producing a series of special reports on the 2016 presidential race exclusively for Flipboard, the magazine-style aggregation app. These curated packages on each major political candidate mark the beginning of the outlet’s partnership with the platform, which will feature all of the Post’s editorial content from May 2015. “It’s basically a product for a new, national audience, so for folks that maybe aren’t as familiar with the brand,” explained Cory Haik, WaPo’s executive producer and senior editor for digital news.
  • Good content marketing benefits from a smart publisher’s touch

    Davis Brand Capital
    26 Mar 2015 | 6:25 am
    On a recent trip down to Italy, I was thumbing through a thick copy of the Air France inflight magazine. As sleek and smartly organized as it was, the formula was still the familiar mix of fashion and travel pieces, VIP briefs and culture profiles that you reach for because it’s there. But I was interested in something else: For the first 153 pages of the issue, there is virtually no sign that it was produced by or for the airline. Even the name on the cover is simply “Magazine,” with the words “Air France” written so small that you’re clearly not meant to see it. Sitting in your…
  • The Challenges of Using Facebook for Research

    Davis Brand Capital
    26 Mar 2015 | 6:24 am
    When Pew Research Center studied how Americans access and share local news in three cities, we naturally wanted to analyze the role that Facebook played as a means for people to hear about, discuss and share local news. But getting the data we needed proved challenging. While seven-in-ten online American adults are on Facebook, most do not make the information they share fully public. Facebook allows users to adjust their privacy settings in a number of different ways, which, for researchers, means it’s harder to study the platform holistically. We decided to focus on the information we…
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    WordPress.com News

  • New Themes: Saga and Satellite

    Caroline Moore
    26 Mar 2015 | 9:00 am
    Happy Theme Thursday, ladies and gentlemen! Let’s take a look at our two newest free themes, Saga and Satellite: Saga Saga, designed by the talented Justin Tadlock, is a theme tailor-made for writers, by a writer. The theme’s impeccable typography and attention to detail make for an enjoyable reading experience, and with support for large featured images and multiple post formats, Saga is flexible enough to be used as a photoblog, a personal journal, or a tumblelog. Read more about Saga on the Theme Showcase, or activate it on your site from Appearance → Themes! Satellite…
  • Press Publish Livestream

    Andrea Middleton
    25 Mar 2015 | 12:40 pm
    Kathy Cano-Murillo will present on how she became A DIY Success. Press Publish, the very first blogging conference organized by WordPress.com, will be held in Portland, Oregon, this Saturday. (Psst! We’ll be in Phoenix hosting Press Publish on April 18th, 2015.) Erick Prince-Heaggans will present Around the World in 80 Posts. Because this is the first event of its kind, we’re eager to get as much feedback from attendees as possible. And since it’s not always easy for people to travel to attend conferences, we’ve decided to bring Press Publish Portland to you (or at least to your…
  • This April in Blogging U.: The Return of Writing 101!

    Michelle W.
    23 Mar 2015 | 9:00 am
    This April, we’ll be offering Writing 101: Building a Blogging Habit. Writing 101 is a write-every-day challenge designed to help you create a writing habit and push you as a writer, while publishing posts that mesh with your blog’s focus. What is Writing 101? Writing 101 is a four-week course that runs from Monday, April 6, to Friday, May 1, 2015. Each weekday, you’ll get an assignment that includes a writing prompt and an optional “twist”; prompts are your topic inspiration for the day, while twists push you to experiment with writing techniques and tools. Who else is…
  • New Themes: Resonar and Scrawl

    Takashi Irie
    19 Mar 2015 | 9:00 am
    Happy Theme Thursday, all! Today I’m pleased to present two new free themes designed especially for longform writing. Resonar Designed by yours truly, Resonar is an elegant blog theme with full-screen Featured Images. It’s perfect for blogs about fashion, food, or design, and the layout works especially well for longform features with large images. The combination of gorgeous images and beautiful typography creates posts that make an immediate visual impact. Read more about Resonar on the Theme Showcase, or activate it on your site from Appearance → Themes. Scrawl Scrawl,…
  • Websites for the Win: Four Home Pages

    Michelle W.
    17 Mar 2015 | 9:00 am
    We love blogs, but we love websites, too. Small businesses, personal portfolios, non-profit organizations, government websites — bring ‘em on! These four sites are each beautiful, effective, and built on WordPress.com. Sandyfoot Farm Purple carrots, green grass, red tomatoes — rather than clashing, the images on Sandyfoot Farm’s site suggest abundance and health. Popular free theme Sela is the perfect backdrop for these Virginia farmers’ vibrant vegetables. Sela‘s built-in “front page” template gives them space for a welcome note and and…
 
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    Storytelling To Create Impact Brands

  • Stories Inside Healthcare

    Mark
    10 Mar 2015 | 5:02 am
    Acute and chronic illnesses should be thought differently. Especially in chronic conditions Storytelling may aid the goals and path of therapy. Continue reading →
  • Myth

    Mark
    20 Jul 2014 | 10:20 am
    “Myth is the public dream and the dream is the private myth. J Campbell
  • History

    Mark
    15 Jun 2014 | 2:35 am
    Its funny History is hiSTORY. Some would say the future is a story we tell about tomorrow. History is a tale we  tell about yesterday. Reality only exists now, the rest is just a story. So we live all our … Continue reading →
  • 5 Apr 2014 | 2:32 pm

    Mark
    5 Apr 2014 | 2:32 pm
    “Metaphor is both a detour and a destination”. James Geary
  • Stories from the Edge

    Mark
    23 Mar 2014 | 10:02 am
    In Lovemarks, Kevin Roberts said ” I want to be as close to the edge as I can without going over. Out on the edge you see all kinds of things you can’t see from the centre”. It’s a great … Continue reading →
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    GIRVIN | Strategic Branding Blog

  • How to Do Nothing

    Tim
    26 Mar 2015 | 12:00 pm
    The Art of Spacing In. In the frenzy of our present experience, we all struggle with the ever-unrelenting issue of connectivity. We need to be connected to everything, all the time. There is a phrase in the context of social and hybrid community management known as always on. We ask for WiFi codes when we check into hotels, we get into a restaurant and bring in our iphones so we can track emails. We walk down the street and study messaging and imagery on our phones and tablets. As we approach a site of rare and exquisite beauty, we bring out our “technology” to document it, shoot it, send…
  • Flame On! Brands That Are on Fire

    Tim
    24 Mar 2015 | 9:00 am
    The Metaphor of Flame and Passion In the recent layering of stories about Starbucks, it might be said that Howard Schultz is on fire, the power of an impassioned engagement to examine principles in their brand universe that relate not so much to the bottom line, but rather to a deeper psychic threading — notions that root and tear at the heart of our country. It’s a risky bet — but Schultz goes there: risk. He commits to a visioning that is his journey. But fire is full of risk and danger, and, as brand practitioner, you either get out and put a stake in the ground — what you stand…
  • THE SYMBOLISM OF THE ROPE, TYING AND THE KNOT

    Tim
    17 Mar 2015 | 9:00 am
    THE THREADING OF IDEAS: THE WEFT, WARP, AND LOOM OF DESIGN As a designer, there can’t be a metaphor more powerful than weaving — the ultimate layering of storytelling — the fantastic pattern-maker and emblem of discovery. In our work, we persistently speak to the sequencing — the webbing — of journey between the customer and their voyage into the heart of a brand. At a recent summit in LA we spoke on that rippling — the movement from afar to closer and closer, in the layering of experience — which, well-designed, is like a loom of designed thinking. It is, like weaving — the…
  • Your Brand — what could you take away?

    Tim
    12 Mar 2015 | 9:00 am
    Your Brand, too full of “stuff?” What could you take away? In the question of our search for full and robust brands, building them, finding the heart of them, it becomes a query — “when is too much?” Sometimes, it’s better to stay at the heart — the work that resides at the center of that offering proposition. The heat lies at the heart — that’s the point of compelling magnetism for many: those that work within the brand and those that reside without, the circling and rippling community of relationships, the people that hold and carry away the story. In a manner, brands will…
  • What Is Your Name?

    Tim
    10 Mar 2015 | 9:00 am
    Contexts of Nomenclature and Meaning. According to the Greeks, “the etymon is the name of the true thing.” Etymos=true. What that means is that a name is a deep name, and that the truth would be told. Etymon — comes from the Greek for “truth” — and powerful names for brands, ideas and enterprises hold a mnemonic to the deeper mystery of re-collection and the layering of content from, in some instances, thousands of years. So in exploring brand and name and reaching to the mysticism of the etymon – the calling of a name was like spell-binding, a magical act of calling…
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    Sparks

  • Congratulations to our client Orlando Health

    Eric Brody
    9 Mar 2015 | 7:18 am
    Three years after our rebranding of Orlando Regional HealthCare System to Orlando Health, the organization is now the official medical team of Orlando’s new MLS soccer team – Orlando City Soccer Club. And Orlando Health’s logo (our logo) has made it’s way to the front of the team’s jerseys. But...
  • Hospital marketing: why word-of-mouth works

    Eric Brody
    9 Mar 2015 | 5:59 am
    You’re a hospital marketer faced with two, mutually exclusive, choices. You can either: 1. Focus your energies on creating a loyal following of passionate customers who support your hospital and evangelize everyone who will listen; or 2. Run a mass media advertising campaign to acquire a new customer (which just...
  • Hospital branding: the importance of physician engagement

    Eric Brody
    26 Feb 2015 | 8:38 am
    Good article in Business Journal, What Too Many Hospitals Are Overlooking, written by Craig Kamins, Senior Practice Consultant at Gallup. His main point is that engaged physicians, much like fully engaged employees, are vital to a hospital brand, or health system’s brand success. In one health system researched by Gallup,...
  • A dose of humanity from a skincare brand CEO

    Eric Brody
    11 Feb 2015 | 10:19 am
    We came across this special little piece from JuE Wong, CEO of StriVectin skin care, in the February issue of More Magazine. Beyond JuE’s intimate glimpse into her life – it indirectly puts a genuine, human and honest face on a skin care brand that is vying for attention, share...
  • Amidst the disruption, strong healthcare brands will prevail

    Eric Brody
    9 Feb 2015 | 8:01 am
    The good old days of healthcare system and hospital branding and marketing are over. How will you survive and thrive in the new paradigm? Competition is no longer just down the street, nor limited to the traditional confines of healthcare. Boundary lines have been redrawn, and national retail pharmacy brands,...
 
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    Cotter Visual » Blog

  • How These 2 Simple Solutions Master Visual Branding

    Cathy
    27 Feb 2015 | 6:25 am
    The simplest solution is often the most complex. A good logo might look as if it took merely a few minutes to design. If this were the case, one wouldn’t need a designer, would they? I’d like to share a brief synopsis of two logo development projects completed recently. I hope these will offer a bit of insight into how we achieved a simple, yet sophisticated, solution. Refractory Minerals Company Inc.’s (RMci) needed to differentiate themselves from their competitors and update their logo. The Concept The core concept shared by RMci’s products is that their process and customized…
  • 4 More Basic Visual Brand Builders

    Cathy
    19 Feb 2015 | 1:04 pm
    Creating visuals can be a challenge when your talents lie elsewhere. All you need to do is put a little thought into your overall visual branding strategy up front. Here are four areas of visual branding with resources that will help you focus. Color An appropriate color scheme can create the consistent visual brand you are looking for. Try to keep within four colors or less. Use companion colors that speak your company’s brand.   The 28 best tools for choosing a color scheme. Build a color palette by extracting colors from your image. COLOURlovers – a community designed around…
  • Here They Are: The SuperAds

    Cathy
    2 Feb 2015 | 9:08 am
    The SuperBowl advertising holds the most expensive 30 seconds on television at $4.5 million. Estimated Super Bowl-related consumer spending, $14.31 billion (usnew.com). 184 million Americans view the best advertising these companies (and their agencies) have to offer. That big money has a big job. Those Ads need to do 5 things: Get attention quickly  Make an impact  Tap into viewer emotions (make us tear up)  Instill product and brand recognition  Stimulate recall I have chosen 6 SuperBowl ads this year as my favorites. These don’t necessarily do all 5 of these things. My ad choices…
  • 4 Ways To Tell Your Brand’s Story Visually

    Cathy
    20 Jan 2015 | 9:43 am
    Branding is about making an emotional connection with your customers, right? So it makes sense that storytelling, if created “brand appropriately”, can be one of the most powerful tools in humanizing your business. It is also the perfect opportunity for you to visually brand! Here are 4 ways to help tell your brand’s story…. Create Community People are happy to get behind a cause quicker than a brand. If your brand supports a cause, there are certainly other people who support it too and this builds that emotional connection. Why? It’s important for people to know what you care…
  • 4 Basic Visual Brand Builders

    Cathy
    19 Dec 2014 | 8:49 am
    Are you building your visual brand? Visual branding is much more than just your logo. Are you using visual consistency at every touchpoint? See if these basic visual brand builders to follow, help you.  Are you empowering your logo to build recognition? You might want to: add it to all your communications so it appears consistently.  include it in your email signatures and presentations.  Are you building a powerful consistent visual brand presence for your social media profiles? You might want to: include your logo and URL. build your profiles so they all look as if they belong…
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    Executive Career Brand

  • Think Like an Executive Resume Branding Pro – Build Your Personal Brand

    Meg Guiseppi
    23 Mar 2015 | 3:18 am
    Part 3 – Differentiate Your Unique Value Proposition and Build Personal Brand Content To help you prepare to write an executive resume that will help you compete in today’s job market — or help you collaborate with a professional resume writer — I’ve written this 5-part series, from my insider’s perspective.   Today I’m focusing on the steps you’ll take to define and communicate your personal brand, or unique promise of value to your target employers. Catch up with Parts 1 and 2 of this 5-part series: Part 1 – Target Your Executive Resume for the Hidden Job Market…
  • Deadly LinkedIn Mistake: Anemic, Incomplete Profile

    Meg Guiseppi
    16 Mar 2015 | 3:36 am
    I’m constantly surprised by how many executive job seekers still haven’t fully embraced LinkedIn for job search and career management. Sure, they all at least have a presence on LinkedIn . . . usually a minimal profile with job titles and educational background. But too many of them have very little content in the many profile sections LinkedIn provides. 3 Reasons a Sparse, Anemic LinkedIn Profile Can Actually Hurt Your Executive Job Search 1.  Personal Branding Your LinkedIn Profile is an ideal place to build and communicate your personal brand and unique value to your target…
  • Think Like an Executive Resume Branding Pro – What Is Personal Branding … Really?

    Meg Guiseppi
    9 Mar 2015 | 5:16 am
    Part 2 – What Personal Branding Is and Is NOT My mission in this 5-part series is to help you get inside the head of a personal branding strategist and professional executive resume writer. In Part 1, you learned about the first critical steps in writing your executive resume – targeting and researching for the “hidden job market”. Today, I’ll discuss the next step – understanding personal branding. Here’s how I’ll wrap up the series: Part 3 – Differentiate Your Unique Value Proposition and Build Personal Brand Content Part 4 – Strategize the Content and Write Your…
  • 5 Toxic Beliefs That Can Derail Your Executive Job Search

    Meg Guiseppi
    2 Mar 2015 | 3:11 am
    Landing a great-fit executive job today – that is, one that mutually benefits both you, the job seeker, and the employer – does not work the way it did even a few years ago. With more qualified candidates often competing for fewer jobs, and the impact of the digital age, job search requires focus, hard work, and new strategies. Because many of them haven’t been in the job market since everything changed, the c-suite job seekers I encounter either expect all the old ways to still work, or misuse the new job-hunting best practices. They’re often misguided about how to proceed, not…
  • What’s Your Executive Career Brand Story?

    Meg Guiseppi
    23 Feb 2015 | 3:00 am
    Capturing the attention of people assessing you through your resume, LinkedIn profile, and biography – typically rather dry, business-oriented content – can be a challenge. Sure, you need to include all the right keywords representing your skill sets and areas of expertise . . . but that’s just to keep pace with your competitors. How will you catapult your value and good-fit qualities above the crowd, in these often anemic personal marketing materials? Use the Time-Honored Tradition of Storytelling If you’ve ever listened to a great storyteller, you know how connected it made you…
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    The Online Community Guide

  • Introducing People

    Richard Millington
    26 Mar 2015 | 9:29 pm
    You’ve been through as many patronising icebreakers as I have. Here’s a better way of doing it: "What if instead of introducing your friend as Jennifer the nurse, you started introducing her as Jennifer, one of most thoughtful people you know, or Jennifer the friend who helped you move in when you didn’t know a soul in this city. Introducing your friends for who they are rather than focusing on what they do will remind them they are loved before and beyond their titles. It’s an easy way to remind them that you see them for their hearts instead of their…
  • Constructing Symbols and Collective Identity

    Richard Millington
    25 Mar 2015 | 9:22 pm
    Trace the history of almost any flag. Clearly the colours and design weren’t put together by accident. They reflect something about the country’s history and its members. The challenge isn’t to create a cool design, but to accurately reflect the history of those the flag represents. At our SPRINT USA workshop, I asked all 20 groups of 5 people to design themselves a flag. It was a difficult assignment. They have a blank page and four members they've just met. Most groups resorted to something funny, it's the safe option.  Symbols help create a sense of collective identity.
  • Alerts

    Richard Millington
    24 Mar 2015 | 9:52 pm
    Google Alerts aren't a secret, but they're rarely used.  If you’re looking to introduce fresh news and expertise into your community on a daily basis, set up alerts for various terms related to the topic.  Every morning you’ll get an e-mail with the latest news.  Filter the most interest, useful, and quirky. Share the best news with your members. Soon you'l find people visit the community as a source of information. 
  • How To Stack The Odds In Your Favour To Launch A Successful Online Communities

    Richard Millington
    23 Mar 2015 | 9:09 pm
    Publishers have trained themselves to back winners.  They use the following criteria:  1)   The author has a big audience.  2)   The author can write well (skills) 3)   The author has a clearly defined target audience. 4)   The book has a powerful hook (new popular idea/trend/problem).  The publisher provides the infrastructure (production, distribution, some marketing) and the author provides a sellable product.    Stack the Odds in Your Favour This criteria reduces the risk of an expensive failure. Publishers bet on authors with a…
  • 12 Social Psychology Hacks to Rebuild Customer and Employee Loyalty

    Richard Millington
    22 Mar 2015 | 10:39 pm
    Customer and employee loyalty are hitting record lows.  We've lost faith in the companies we buy and the companies we work for. It's costing our businesses dearly.  On April 21, I'll be participating in my first webinar in a year with our friends at Moz.  The webinar will cover 12 social psychology hacks to rebuild customer and employee loyalty. You can sign up here: https://attendee.gotowebinar.com/register/1052096653448152577 Also check out the other webinars.
 
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    Personal Branding TV

  • Lani Peterson – Reach Personal Branding Interview Series

    Regina
    9 Mar 2015 | 2:49 pm
    __________________________________________________________________________________ THE INSIDE STORY: “What to Know Before You Tell”   Click the microphone to download the audio replay >>>   William Arruda interviews Lani Peterson on Thursday, March 19, 2015 at 12:00 noon Eastern-US-NYC We’re hearing a lot about storytelling these days. Companies are hiring storytelling experts to help them engage customers. Leaders are bolstering their storytelling skills to engage their teams. Career-minded professionals are seeking out the ideal formula for building and delivering a…
  • Personal Branding – How to Create Your Video Bio

    Regina
    25 Feb 2015 | 8:17 am
    William Arruda explains the concept of a 3D video: Video is a critical tool for personal branding. It helps you build emotional connections with people who are making decisions about you. It is critical for finding a job and for building your network.
  • Mike Michalowicz Interview – Reach Personal Branding Interview Series

    Regina
    28 Dec 2014 | 3:15 pm
    __________________________________________________________________________________ Adopting An Entrepreneur Mindset   William Arruda interviews Mike Michalowicz on Thursday, January 8, 2015 at 12:00 noon Eastern-US-NYC   Listen to the Interview—-> Click the microphone.   This interview is sponsored by: International Coach Federation Known for launching 3 multimillion-dollar companies, all before his 35th birthday, Mike Michalowicz, is our distinguished guest for the January 8, 2015 Reach Personal Branding Interview at 12 Noon Eastern-US-NYC. Mike will discuss his latest…
  • Dorie Clark Interview – Reach Personal Branding Interview Series

    reachproducer
    27 Jul 2014 | 8:20 pm
    Reinventing You: Define Your Brand, Imagine Your Future Click the microphone to download the audio replay >>> Are you where you want to be professionally? Whether you want to advance faster at your present company, change jobs, or make the jump to a new field entirely, the goal is clear: to build a career that thrives on your unique passions and talents. But to achieve this in today’s competitive job market, it’s almost certain that at some point you’ll need to reinvent yourself professionally.   This interview is sponsored by: Harvard Business Review and Forbes…
  • Executives – Create Your Video Bio

    Regina
    7 Jul 2014 | 9:23 pm
    Here’s a how-to video for creating a video bio that William Arruda produced for videoBIO. It gives executives the step by step plan for using video for personal branding.
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    Beneath the Brand RSS News Feed

  • Mophie to the Rescue at SXSW #mophieRescue

    Cindy Wendland
    26 Mar 4855 | 6:26 am
    Summary: Mophie, the smartphone battery pack maker, rescued smartphone users with dead or low batteries at South by Southwest (SXSW), the annual music, film, and interactive conference and festival held in Austin. To stand out in the crowd, especially a crowd of 72,000 people, you have to be creative.
  • Need Some Health Advice? Teladoc.

    Emory Brown
    26 Mar 4713 | 6:26 am
    Summary: In the world of medical consultation, the age of waiting in line to see a doctor is over. More and more medical practitioners and insurance companies are cashing in on the new world of medical consultation: the medical app. Apps can provide advice from a network of professionals who can be in your presence in times of sickness or worries about the unusual pimple.
  • Buick Owns Its Image Problem #ThatsaBuick

    Cindy Wendland
    25 Mar 2015 | 6:32 am
    Summary: Some companies refuse to acknowledge when they have an image problem. That&rsquo;s what is so appealing about Buick. They know it. They own it. They are using their image problem to their advantage. For those of you wrapped up in #MarchMadness (go Badgers)...
  • The Race Doesn’t Stop at Race Together for Starbucks

    Andrea Jackson
    24 Mar 2015 | 6:07 am
    Summary: Generally speaking, people stop into Starbucks for the experience &mdash; calming music, friendly baristas, quality food and beverages, and, of course, free wifi. You have to admit, free wifi in public places is like gold to the average citizen. But what has taken place recently with the company has stirred up much more than just good coffee; it stirred up often-uncomfortable conversations.
  • The Watch Market is Under Fire at #Baselworld

    Cindy Wendland
    24 Mar 2015 | 6:05 am
    Summary: Times are a-changing, and change can be a glorious thing if you are riding the wave of change. Change can be a burden and frustration if you are fighting for your old way of life. Technology has infiltrated the watch market in a new way with the advent of smartwatches and wearable tech.
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    Deep Ad Thoughts

  • 5 digital marketing conferences to attend in 2015

    Kellie Elmerraji
    16 Mar 2015 | 12:36 pm
    I totally understand that implementing digital marketing strategies can be overwhelming. Even as a social media expert, I am never done learning about new trends >> The post 5 digital... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • The power of Visa and ICBA through one integrated campaign.

    Danielle Reigle
    6 Mar 2015 | 5:48 am
    When ICBA came to us to promote Visa Bancard and TCM Bank products, we knew we were gonna have some fun. And we did. After working through >> The post The power of Visa and ICBA through one... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • The Cyphers Agency Welcomes a New Addition to the Team!

    Kellie Elmerraji
    10 Feb 2015 | 11:59 am
    Greetings! My name is Kellie Elmerraji and I am happy to announce that I am the new social media guru at The Cyphers Agency. In addition >> The post The Cyphers Agency Welcomes a New... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • A Game Changing Campaign

    Anna Forbes
    6 Feb 2015 | 8:38 am
    As much fun as the Superbowl is to watch, it’s even better to plan a Superbowl campaign for one of your clients. Superbowl Sunday is >> The post A Game Changing Campaign appeared first on... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • The Best Super Bowl Commercials According to Us

    Christina Drews-Leonard
    2 Feb 2015 | 7:58 am
    It was an exciting game that had us on the edge of our seats until the end. Almost enough excitement to make us forget the >> The post The Best Super Bowl Commercials According to Us... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
 
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    Dwayne Flinchum

  • Dancing With the Genie (or The Ongoing Plight of the Omnipresent Media Brand)

    admin
    2 Mar 2015 | 9:59 am
    The New York Times recently debuted its re-launched weekly magazine with the February 22 edition of the paper. Besides the usual self-aggrandizing about the new typefaces, columns, departments, and paper stock, the publication presented a compelling statement about its multichannel strategy on page 44 titled, “Beyond the Page.” If the title sounds like a Harvard Business Review whitepaper, it’s a vision statement that all publishers aspire to — and which is easier said than done. The perfect recipe is content distribution through print, website, daily emails to mobile, podcasts,…
  • For the Right Audience, a Print Redux

    admin
    25 Feb 2015 | 8:11 am
    We like to say that we’re “media-agnostic,” meaning that we are open to whatever strategy and channel works most effectively. Depending on the audience needs, printed thought leadership may be an important component of a larger, 360-degree, integrated content marketing program. Such is the case with Evercore Wealth Management, which publishes Independent Thinking four times annually. Our team redesigned the publication in 2014 and through a partnership with the client organization, continues to design and produce each edition. The publication is but one part of a system of content being…
  • Case Study: Burford Capital

    admin
    3 Feb 2015 | 6:43 pm
    In 2014, our group led a strategic redesign of the flagship website for Burford Capital, a legal financing firm that helps clients with business risk solutions and funding for corporate litigation. The site was just recently launched, reflecting a culmination of many months of work in research, planning, design, and development by IridiumGroup and the client team. A phase of stakeholder interviews shared insights into the company’s strategic goals, audiences, communications and channels, brand image, competitive set, and content needs of the site. A proposed navigation, site structure,…
  • A Brand Image That Fits

    admin
    26 Oct 2014 | 10:38 am
    Throughout my career, I’ve seen examples of great organizations that lacked the proper dress or attire. By this, I mean that once inside the company, I observed impressive capabilities, special insights and knowledge of the markets they served, and sometimes, a rare level of integrity and commitment to deliver on their brand promise — but with marketing communications (the corporate dress) that did not accurately and appropriately represent those qualities in the messaging and visual standards of their brand. Expression of a brand is a tricky thing. More often than not, companies are…
  • What’s So Social About Social Media?

    admin
    20 Jul 2014 | 8:54 am
    Columbus, Ohio – February 1995. Another consultant and I were touring the offices of the now defunct CompuServe, an early forerunner of AOL and other online communities. As we sat in cubicles and peered over the shoulders of staff giving us demos of the online capabilities, someone observed that members could spend their whole lives online — to which an astute editor retorted, “or their non-lives.” There’s a great Op-Ed in The Times today titled, “Love People, Not Pleasure.” Arthur C. Brooks writes, “Today, each of us can build a personal little fan base, thanks to…
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    Professional Services Marketing Today

  • Analyzing Your AEC Competitors’ Online Presence to Gain a Competitive Advantage

    Kevin Bloom
    26 Mar 2015 | 10:02 am
    As AEC firms’ online presence becomes more and more critical to driving new business, it is important to understand how your firm stacks up against the competition. Not only will it allow you to make more strategic marketing decisions, it will present opportunities for your firm to stand out against your competitors Research from the Hinge Research Institute has shown that over 80% of professional services buyers will go to a firm’s website to evaluate them. Buyers expect to have information at their fingertips to evaluate firms. They will do their research, create a shortlist,…
  • 7 Offline Marketing Strategies that Support Your Online Brand

    Sylvia Montgomery
    25 Mar 2015 | 6:23 am
    For many professional services firms, online marketing has become front and center over the last five years, Why? It can be easily measured and is often less expensive than traditional marketing. But that doesn’t mean there aren’t still plenty of offline marketing techniques that can help build and support your firm’s brand. In fact, truly effective marketing strategies tend to take advantage of both online and offline initiatives to create a well-rounded, multi-faceted approach.  When done together as part of a complete marketing strategy, offline and online marketing…
  • Technology Marketing: Avoid a Social Media Burnout with a Winning Game Plan

    Teresa Slider
    24 Mar 2015 | 6:33 am
    While going viral may be the Holy Grail of social media marketing, it’s also elusive and unpredictable. This is a race that’s won by more tortoises than hares—slow, steady, persistent progress. Your technology firm needs to be in the social media race for the long run. That requires a game plan that’s achievable and, above all, avoids social media burnout. A Race Worth Winning Social media marketing is not just a campaign – it’s a commitment. It serves as a critical yardstick for your prospects and clients to compare you and your firm with the competition.
  • 10 Essential B2B Marketing Strategies to Grow Your Professional Services Firm

    Lee Frederiksen
    23 Mar 2015 | 7:13 am
    When some firms think of B2B marketing strategies, they think primarily of direct and outbound techniques – messages that you might send straight to clients or prospective buyers that you’ve identified. In this approach, the goal is to be compelling and persuasive enough that the audience responds and engages with your services. These kinds of techniques certainly have a place in your marketing tool belt. But the world of B2B marketing strategies has expanded, and the behavior of professional services buyers has changed. Buyers are much more likely to do a Google search to find…
  • 7 Steps to Becoming an Industry Star

    Lee Frederiksen
    20 Mar 2015 | 8:03 am
    In every industry, there are a handful of individuals that come to mind as being the go-to thought leaders. And in our recent research on these Visible Experts, we found that the process to industry stardom is replicable.  In this new SlideShare presentation, we outline the 7 steps to becoming a Visible Expert: Select the candidate(s). Assess your status. Develop a strategy. Build your infrastructure. Develop your personal skillset. Grow your expert brand. Track and adjust. For a more in-depth look at these steps to becoming a high visibility expert, you can learn more in our book, The…
 
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    brandsalsa.com

  • How to Catch the Eye of the Consumer - Visual Market Research at Work

    Matthew Harris
    26 Mar 2015 | 6:27 am
    Welcome to Addison Whitney Capabilities Month! Throughout the month of March, we will be designating one week where we will be highlighting one of Addison Whitney’s capabilities – visual branding, verbal branding, market research and brand strategy – via brand salsa and our social media channels. This week, we are focusing on Market Research, which encompasses the research and data analysis of various aspects of your branding portfolio. Make sure to join the conversation on social media using the hashtag #AWCapabilitiesMonth. How often have you scanned the store shelves looking…
  • AW Capabilities Month: What is Market Research?

    Matthew Harris
    24 Mar 2015 | 5:56 am
    Welcome to Addison Whitney Capabilities Month! Throughout the month of March, we will be designating one week where we will be highlighting one of Addison Whitney’s capabilities – visual branding, verbal branding, market research and brand strategy – via brand salsa and our social media channels. This week, we are focusing on Market Research, which encompasses the research and data analysis of various aspects of your branding portfolio. But what is Market Research? What does it mean to you? Make sure to join the conversation on social media using the…
  • AW Capabilities Month Brand Strategy Week in Review

    Matthew Harris
    20 Mar 2015 | 1:30 pm
    Welcome to Addison Whitney Capabilities Month! Throughout the month of March, we will be designating one week where we will be highlighting one of Addison Whitney’s capabilities – visual branding, verbal branding, market research and brand strategy – via brand salsa and our social media channels.Make sure to join the conversation on social media using the hashtag #AWCapabilitiesMonth. This week, we focused on Brand Strategy, which encompasses the strategic and planning aspects of your branding portfolio. In this special edition of the AW Rewind, we will take a look back at the brand…
  • The 2 Pillars of Efficient Brand Strategy | Addison Whitney

    Matthew Harris
    20 Mar 2015 | 5:52 am
    Welcome to Addison Whitney Capabilities Month! Throughout the month of March, we will be designating one week where we will be highlighting one of Addison Whitney’s capabilities – visual branding, verbal branding, market research and brand strategy – via brand salsa and our social media channels. This week, we are focusing on Brand Strategy, which encompasses the strategic and planning aspects of your branding portfolio. Make sure to join the conversation on social media using the hashtag #AWCapabilitiesMonth. Managing a brand efficiently has both time and monetary implications.
  • AW Capabilities Month Case Study Wednesday: Sonoco

    Matthew Harris
    18 Mar 2015 | 7:10 am
    Welcome to Addison Whitney Capabilities Month! Throughout the month of March, we will be designating one week where we will be highlighting one of Addison Whitney’s capabilities – visual branding, verbal branding, market research and brand strategy – via brand salsa and our social media channels. This week, we are focusing on Brand Strategy, which encompasses the balance of business planning with creative thinking to create clear road maps to where you want your brand to be in the future! As one of the leading global branding firms, Addison Whitney is behind some of the world’s…
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    Mark Di Somma: The Upheavals Blog

  • How do you measure brand potential?

    markdisomma
    26 Mar 2015 | 12:59 pm
    By Mark Di Somma Whilst the measures for evaluating what a brand is worth are well established, those for quantifying a brand’s potential seem less so. In general, brands are valued on their residual equity (what they are associated with and the depth and competitiveness of that association), their competitive performance and how much they are assessed to be worth. Those metrics provide a snapshot of what the brand is worth now – and, with tracking, it is possible to spot trends over time – but they do not necessarily work to quantify the potential for a brand looking ahead. These are…
  • 6 ways to keep your lead as a brand

    markdisomma
    23 Mar 2015 | 3:16 pm
    By Mark Di Somma Everyone talks about growth and for the need to become a market leader. But once you’ve become the number one player, then what? What do you do after that to retain the lead you’ve worked so hard to get and that has now made you the target of everyone else’s aspirations? More of the same is not a strong enough answer. Eventually, your competitors will catch you up, and others will see your success and look for ways to move in and capitalise. Here are six ways that you can proactively work to advance the gains you have made. 1. Change the rules in your favour. As the…
  • The role of brand in assessing business health

    markdisomma
    19 Mar 2015 | 2:50 pm
    By Mark Di Somma Brand will tell you a lot if you let it. How you brand, what you brand, where you’re found, who buys you and how often … these and many more questions are all things that competitive businesses ask themselves on a regular basis. I see brand as a highly effective lens for assessing the relevance and competitiveness of a company. Here are 10 ways that you can use “brand” to reveal what your business may need to change or capitalise on: 1. Margin – are you making a rate of return that’s above what the market delivers by default? If not, there’s a good chance that…
  • Building the most likeable brand structure

    markdisomma
    16 Mar 2015 | 4:29 pm
    By Mark Di Somma Whilst much has been written about when you should revisit your brand architecture and the things you should consider in doing so, often the conversations around how to structure brands seem to centre on hierarchical concerns. “What do we have?” “How do we need to group it?” “How many levels?” “Is it consistent?” They’re great questions. There is certainly a case for seeing brand architectures in functional and logical terms. I contend though that a brand’s architecture really exists to make sense for customers, not the brand owner. And that sense is not…
  • 6 sure signs of a truly trusted brand

    markdisomma
    12 Mar 2015 | 1:28 pm
    By Mark Di Somma It’s the thing that every brand craves – to be an unquestioned part of its customers’ lives. But how do you know you’ve become a truly trusted brand? Here are six ways to evaluate whether your brand is winning over today’s highly aware and cynical consumers: You’re believed: Obvious, right? Absolutely – but rare. Consumers continue to look sideways at most of the stuff that is marketed to them. By contrast, trusted brands are seen as genuine, sincere, “one of us”. As a result, they effectively act as an ally in someone’s life and the part they play is not…
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    The Bullet | Branding Blog

  • Advertising With GST

    Peter Gan
    25 Mar 2015 | 6:28 am
    The nation is in disarray! With a looming international debt crisis coupled with the onset of the Goods and Services Tax this April 1st (I’m still hoping it’s an April fool’s prank), the citizens of Malaysia are all panicking about money. The GST is serious business, providing a uniform taxing system for all industries thus lowering business cost and increasing Malaysia’s global competitiveness as no GST will be levied on items leaving our ports. But there is never any fun in all this serious talk? In good Malaysian fashion, everyone’s been taking a stab at the idea of GST. From…
  • Seriously, How Is Junk Food Still A Thing?

    Peter Gan
    18 Mar 2015 | 3:55 am
    As the general public have repeatedly voiced their distaste for overly processed, chemically infused, heart stopping, diabetes inducing foods, one thing is evidently clear – the people have spoken and we’re kicking JUNK out. Yes, healthy living and fitness have grown to be more than being just a phase or another box to tick during your midlife crisis. It’s real and it’s snowballing fast, ploughing through all that stands in its way! Fast food brands as well as processed/canned goods are bearing the brunt of this fresh food revolution as these companies are struggling to keep afloat…
  • Great Branding: Made in Chinatown

    Peter Gan
    11 Mar 2015 | 2:34 am
    Did you know that there’s a Chinatown in almost every major city across the globe, with the earliest having emerged from as early as the 1500s? It all started when a mass emigration known as the Chinese Diaspora took place, where thousands of Chinese fled mainland China due to wars, starvation and invasion from foreign countries. When they arrived to their newfound homes, the Chinese populated certain districts, especially a seaport, and as time passed these districts turned into the Chinatowns of today. Historically, Chinatowns were ethnic enclaves of the Chinese expatriates who were…
  • Is Your Brand Black & Blue OR White & Gold?

    Peter Gan
    4 Mar 2015 | 5:32 am
    The photo of the dress by Roman Originals has taken the Internet by storm recently, flooding social media sites and becoming the headline of news portals around the world. While the actual dress is blue and black, the photo itself was a rare occurrence as it found a unique perceptual visual boundary that was able to dupe the world into seeing different colours from one another. Scientists say it’s due to how our brain perceives colour differently from one another under certain lighting. Whatever the case, this lesson in perception  resonates deep when it comes to branding. The meaning or…
  • A Brief Story Of Women In Advertising

    Peter Gan
    25 Feb 2015 | 5:35 am
    Advertising has come a long way from the heydays of primal chest thumping and hyperbolic proclamations of supremacy. We’ve also made headway in regards to the plague of adverse gender appropriations (read misogyny). Ever since the advent of modern marketing, women’s roles within society has been carved out as one that was inferior to man. To be fair to the advertisers of the time, it was a systemic issue that manifested itself in commercial communications. Nonetheless, it was a vicious time in advertising where a women’s stature was constantly undermined. Ads were fraught with messages…
 
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    The Frager Factor

  • Tim Cook 'to give away fortune'; Why Everything I Own Fits in One Bag

    26 Mar 2015 | 3:49 pm
    Harvard reserves harvard.porn domain to protect its name; Google Testing Removing Line Separator Between Search Ads & Organic; Domain Names Matter - Stamps.com acquires Endicia for $215 million in cash; 3D Robotics Launches DroneKit, Its API For Building Drone Apps; 14 Inspiring People Who Found Crazy Success Later in Life; Why The Internet Of Things Will Change Everything; Why Everything I Own
  • 20 Year Old Makes 3 Million Dollars A Year On Youtube; 7 Inventions That Are Changing The World

    26 Mar 2015 | 12:26 pm
    The Untapped Potential of 3-D Printing; Why Do Millennials Use Facebook and Twitter? Google’s lobbying efforts pay off with nearly-weekly meetings at the White House; Apple is forcing its retail employees to give you fashion advice in order to sell the Apple...Apple just bought a tiny database company called FoundationDB; Women: If You're Competent, It's Time to Be Confident… and Walk Your Talk
  • Dog Walker In Deep Doo Doo; Why I'm Excited About the Apple Car

    25 Mar 2015 | 3:20 pm
    Plus… Could Google Inc (GOOGL)’s New CFO Trigger Stock Buybacks and Dividend; Lessons You Can Learn From Louis CK; Click Fraud -4A's Anti-Fraud Panel: 'Invest Millions, Save Billions’; Dollar Shave Club Takes Crack at Hair Care With Boogie's Styling; Apple Spaceship is going recycled water only! The Ultimate Guide to Creating Effective Landing Pages; 3 Red Flags That Your SEO Campaign Is Failing
  • How Beats by Dre played you like a fool; 3D printing debuts in pharma

    24 Mar 2015 | 6:40 pm
    10 Innovative Gift Ideas To Help Someone's Performance at Work; Why Shark Tank's Robert Herjavec Offered $2 Million For Brand Yourself; Solving the CMO’s Dilemma by Targeting Real People; Amazon looks like the winner of the .free domain; March Madness! Pizza, T-shirts and hoops, oh my: Online sales of college apparel,... and 15 Tips to Master the Art of Cold Emailing via Guy Kawasaki 15
  • How To Price Domain Names

    24 Mar 2015 | 7:05 am
    Elliot's post about his challenges with setting minimum prices on Domain Name Sales reminded me of this brief snippet from Dan Ariel's TED talk with an eye-opening illustration on the psychological effects of options pricing. Here the Economist used a useless option to change our perceptions of value of their subscription offer. It's Sales psychology 101: The usefulness of useless options.
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    WordPress.com News

  • New Themes: Saga and Satellite

    Caroline Moore
    26 Mar 2015 | 9:00 am
    Happy Theme Thursday, ladies and gentlemen! Let’s take a look at our two newest free themes, Saga and Satellite: Saga Saga, designed by the talented Justin Tadlock, is a theme tailor-made for writers, by a writer. The theme’s impeccable typography and attention to detail make for an enjoyable reading experience, and with support for large featured images and multiple post formats, Saga is flexible enough to be used as a photoblog, a personal journal, or a tumblelog. Read more about Saga on the Theme Showcase, or activate it on your site from Appearance → Themes! Satellite…
  • Press Publish Livestream

    Andrea Middleton
    25 Mar 2015 | 12:40 pm
    Kathy Cano-Murillo will present on how she became A DIY Success. Press Publish, the very first blogging conference organized by WordPress.com, will be held in Portland, Oregon, this Saturday. (Psst! We’ll be in Phoenix hosting Press Publish on April 18th, 2015.) Erick Prince-Heaggans will present Around the World in 80 Posts. Because this is the first event of its kind, we’re eager to get as much feedback from attendees as possible. And since it’s not always easy for people to travel to attend conferences, we’ve decided to bring Press Publish Portland to you (or at least to your…
  • This April in Blogging U.: The Return of Writing 101!

    Michelle W.
    23 Mar 2015 | 9:00 am
    This April, we’ll be offering Writing 101: Building a Blogging Habit. Writing 101 is a write-every-day challenge designed to help you create a writing habit and push you as a writer, while publishing posts that mesh with your blog’s focus. What is Writing 101? Writing 101 is a four-week course that runs from Monday, April 6, to Friday, May 1, 2015. Each weekday, you’ll get an assignment that includes a writing prompt and an optional “twist”; prompts are your topic inspiration for the day, while twists push you to experiment with writing techniques and tools. Who else is…
  • New Themes: Resonar and Scrawl

    Takashi Irie
    19 Mar 2015 | 9:00 am
    Happy Theme Thursday, all! Today I’m pleased to present two new free themes designed especially for longform writing. Resonar Designed by yours truly, Resonar is an elegant blog theme with full-screen Featured Images. It’s perfect for blogs about fashion, food, or design, and the layout works especially well for longform features with large images. The combination of gorgeous images and beautiful typography creates posts that make an immediate visual impact. Read more about Resonar on the Theme Showcase, or activate it on your site from Appearance → Themes. Scrawl Scrawl,…
  • Websites for the Win: Four Home Pages

    Michelle W.
    17 Mar 2015 | 9:00 am
    We love blogs, but we love websites, too. Small businesses, personal portfolios, non-profit organizations, government websites — bring ‘em on! These four sites are each beautiful, effective, and built on WordPress.com. Sandyfoot Farm Purple carrots, green grass, red tomatoes — rather than clashing, the images on Sandyfoot Farm’s site suggest abundance and health. Popular free theme Sela is the perfect backdrop for these Virginia farmers’ vibrant vegetables. Sela‘s built-in “front page” template gives them space for a welcome note and and…
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    Joey Sargent

  • What Hermit Crabs Know About Growth (That You Should, Too)

    Joellyn 'Joey' Sargent
    26 Mar 2015 | 7:48 am
    I just returned from a few days visiting the Florida town where I grew up. I always love spending time in the sunshine and surf, and this trip was just about perfect. Sitting on the beach watching wildlife reminded me of the hermit crabs we kept when I was a kid. We got them on a sailing trip to the Bahamas and they lived in “mouse houses” – plastic bins shaped like tall shoeboxes – recycled from a research lab. These open-topped boxes made it easy to observe the hermit crabs in their daily life, crawling around on rocks and generally hanging out. Over time, they…
  • Hold that Coupon! Some Incentives Hurt Business

    Joellyn 'Joey' Sargent
    19 Mar 2015 | 7:48 am
    Do Your Customer Incentives Work? The other day I was shopping in a major department store and I couldn’t help overhearing a conversation between a sales clerk and her customer. The customer was complaining because she wanted to use her coupons, but none of them would work. After expressing her extreme frustration, she asked pointedly, “Is there any single thing in this store I can buy with the coupon?” I felt her pain. As a holder of this company’s charge card, I also get coupons on a regular basis. Typically they advertise “20% off your entire purchase” or…
  • 7 Steps to a More User-Friendly Business

    Joellyn 'Joey' Sargent
    12 Mar 2015 | 7:55 am
    Do you deliver a seamless customer experience? Making it easy for clients to buy from your business should be something all business owners strive to achieve. It’s logical that customers who appreciate the buyer experience will come back or recommend you. Why are so many businesses hard to work with? Many companies start with good intentions to build a user-friendly business. But without diligent commitment, the benefits of an ideal customer relationship quickly give way to the practicality of running a company. Decisions that improve operations create hoops customers hate to jump…
  • Facing the Unexpected

    Joellyn 'Joey' Sargent
    5 Mar 2015 | 7:57 am
    Is running a business more than you bargained for? Every now and then I encounter a client or business owner who’s feeling decidedly overwhelmed. What they thought would be “so easy” has suddenly turned into chaos. They’re used to feeling in control, having their sights on the horizon, and suddenly, “Boom!” Insanity reigns. They’re facing the unexpected, and priorities are forgotten. This one thing, a REALLY BIG THING is forcing you to set aside your lovely plans and DO SOMETHING. This can happen in all kinds of circumstances. Too much business,…
  • How to Show Customers the Door

    Joellyn 'Joey' Sargent
    27 Feb 2015 | 5:48 am
    What’s the Fastest Way to Lose a Customer? I was recently quoted in an article on Industry Edge about How to Lose a Customer Forever. The article was targeted to hardware retailers, but the tips apply to retail businesses of all shapes and sizes. Of course, you don’t really want to alienate customers, so consider this advice on what not to do! There are lots of ways to lose a retail customer, a few of which are: 1) Be disrespectful. Customers don’t know everything, and they aren’t always pleasant, especially when they’re frustrated and need help. That’s…
 
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    Annemarie Cross

  • What to do when fear stops you from achieving your big, audacious goal [Audio Biz Tip]

    Annemarie Cross, Small Business Marketing & Business Success Coach
    22 Mar 2015 | 8:00 pm
    Do you have a BIG audacious goal – but your fear continues to keep you stuck from reaching for your dreams? In today’s audio biz tip I speak about my BIG audacious goal and what I remind myself of when fear starts to creep in. Listen now: Click here to download transcript Question: What’s one action you’re going to take to stop fear in it’s tracks. Share your comment by clicking here.
  • Just Do It: Challenging Your Inner Critic [Audio Biz Tip]

    Annemarie Cross, Small Business Marketing & Business Success Coach
    15 Mar 2015 | 8:36 pm
    Ever have an idea start to percolate in the back of your mind and before you knew it – you were taking action. However all the while you’re thinking WHAT-THE-HECK-AM-I- DOING and WHO-DO-I-THINK-I-AM-TO-BE-ABLE-TO-PULL-THIS-OFF? In today’s audio biz tip I speak about the “Who do I think I am?” Syndrome, how your inner critic can keep you stuck, and three steps to get you moving forward with clarity. Listen now: Click here to download transcript Question: What’s one action you’re going to take to overcome the “Who do I think I am?” Syndrome and get into action…
  • Disappointed? Frustrated? A great question to get you back on track [Audio Biz Tip]

    Annemarie Cross, Small Business Marketing & Business Success Coach
    10 Mar 2015 | 4:39 pm
    In your business – situations happen that cause disappointments and frustrations. And, how you allow that situation to impact you will make the difference between moving through OR remaining stuck. On today’s audio biz tip I share a great question to ask yourself that will allow you to take stock and get you focused on activities that will pull you forward towards your dreams and goals. Listen now: Click here to download transcript Question: What now becomes possible for you after asking yourself the question? Share your comment by clicking here.
  • Your Life Purpose: Are you missing the clues? [Audio Biz Tip]

    Annemarie Cross, Small Business Marketing & Business Success Coach
    1 Mar 2015 | 6:30 pm
    Ever get that feeling that there’s more to life? So-much-so, there’s an emptiness in your soul you just can’t fill – no matter how hard you try? I have – especially from my mid-teens through to my early 20’s. It was after a serious horse riding accident at the age of 15 and a concussion that shattered my life-long dream of becoming a teacher. [Or so I thought]. On today’s audio biz tip I share my story of how a serious accident prevented me from living my purpose. Or did it? Listen Now: Download the transcript by clicking here Question: As you think about the concept of life…
  • Holding Firm To Your Boundaries is Key To Your Success [Audio Biz Tip]

    Annemarie Cross, Small Business Marketing & Business Success Coach
    23 Feb 2015 | 10:34 pm
    Find it hard to say ‘No,’ or stand firm when someone challenges you? Holding firm boundaries is the key to success and often something business owners can struggle with, especially when it comes to dealing with difficult clients. If this is something you struggle with, on today’s Audio Biz I share why it’s important to build your level of confidence, so you can confidently deal with difficult situations, as well as 3 key questions to get you back on track. Remember, you CAN achieve this? Yes? Yes!! Listen Now: Download the transcript by clicking here Question: What insight and action…
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    Bulldog Drummond - Uncommon Sense

  • Get Your Hands Working On Happiness

    Bulldog Drummond
    25 Mar 2015 | 11:30 am
    Working with your hands just might be the key to happiness. Creating brings us into a world of honesty and humility, pride and passion, with undeniable reality that demands individual attention and requires us to step outside our self-absorbed selves. Creation instills a sense of self, giving us a realization of what can and cannot be controlled. It’s very empowering. Hobby Club is pioneering the idea of using your hands to create something beautiful. Their yearlong adventure brings twelve new hobbies into people’s lives, one month at a time. It’s like hobby roulette; each one is a…
  • Sitting On Your Bottom To Improve The Bottom Line

    Bulldog Drummond
    19 Mar 2015 | 8:59 am
    Written by Martin Orton  Most of the world’s greatest success stories come about when someone notices that things aren’t great and have the cojones to try something completely different. Let’s take your business for example. Whatever you do, and wherever you work, chances are you and your employees are under stress, at times unfocused, and challenged in some form or another—though hopefully feeling better than this parrot. Your business is only as strong as your employees                                     The World Health Organization estimates that…
  • Orchestrating Your Business Strategy

    Bulldog Drummond
    16 Mar 2015 | 9:04 am
    Written by Russell Ruggiero It seems that we are constantly being bombarded by industry expert prognostications regarding the latest innovations like mobile applications, wearable tech, and data storage. Billions of dollars, time, and R&D are being invested into the IT ecosystem and positive bottom line results are the rule and not the exception. An effective strategy should not only leverage widely accepted methodologies, but might also consider new ideas and concepts to achieve the greatest impact. Regarding the latter, ideas and concepts may be taken from areas not normally associated…
  • WHY WE’RE WEARING BLUE THIS ST. PATRICK’S DAY

    Bulldog Drummond
    16 Mar 2015 | 8:01 am
    Saint Patrick’s Day is commonly associated with Irish myths and fantasies of magical leprechauns, libations in copious volume, corned beef and cabbage, and the common pinch associated with not recognizing the holiday by wearing green that day. And though these are great ways to recognize the day, this year we’re going to celebrate the uncommon found on Saint Patrick’s Day. Saint Patrick’s Day, or the Feast of Saint Patrick (Irish: Lá Fhéile Pádraig, The Day of the Festival of Patrick), is a cultural and Christian religious celebration occurring annually on March 17th—the…
  • Hospitality Brand Encourages Its Community To Perform Random Acts Of Kindness

    Bulldog Drummond
    13 Mar 2015 | 8:53 am
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    DK

  • Protected: Man, Mars, Moon and Maybe

    DK
    9 Mar 2015 | 9:48 pm
    This content is password protected. To view it please enter your password below: Password:
  • Conversations in the rainy season

    Jas Plac
    6 Mar 2015 | 8:35 pm
    FOR HALF A YEAR NOW I have been thinking about lots of things that you would like to hear, but to be really honest, I can’t really get to anything super good. So I have nothing to report. Not really, not this time. Not today, and probably not very long into the future, and probably, not very far after that will something of true mind-blowing significance come into my life and make me stop and think, “Wow. That deserves a blog post.” Blogging has, I feel, become passe. I know, for my first shared post here in the universe it’s probably not something that you would…
  • How to become an expert in anything in less than four years

    DK
    1 Mar 2015 | 1:41 am
    A snippet found by bicycle.
  • January

    bicycle
    26 Feb 2015 | 1:02 am
    Coming!
  • An Open Space in the virtual dimension

    bicycle
    24 Feb 2015 | 6:16 am
    YOU HAVE YOUR BASIC NEEDS taken care of. You have food, clothing, and shelter. But no time. For inspiration. For looking at old things in new ways. For writing, doodling, taking pictures. Getting around to that giant person project. (Yes, that one.) Meaning to and wanting to. But not. So how do you make nourishing the soul a priority? I’m excited to share what I know now, after 20 years of looking for the answer to that very question. It’s called S. P. A. C. E., and it’s an eZine designed for people who love art, architecture, philosophy and music. To meet. To commingle. To…
 
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    Latest BrandingBusiness Content

  • Mergers and acquisitions: A checklist for success

    18 Mar 2015 | 5:00 pm
    Mergers and acquisitions are defining events that shape the destinies of companies and people. The dramas they create among customers, employees and management are well documented. Those who have been through one or more mergers on the corporate side have stories to tell that combine the bad and the ugly (very rarely the good) that invoke the mythological tales of ancient Greece. The cold reality is that, as operationally complex as merger integration might be, the judicious use of the corporate brand can be a mightily effective and often over-looked integration tool. Based on our collective…
  • So, You Want to be a Branding Consultant

    10 Mar 2015 | 5:00 pm
    I am often asked by students who aspire to a future in brand strategy – what books should I read; whose works should I study? If you’re going to pursue a career in the branding profession—and excel at it—it may surprise you to know that my list doesn’t include the usual suspects such as Ries, Acker or Olins. Nor does it include authors who ‘practice’ branding in the more esteemed houses—Landor, Lippincott or Prophet. Neither does it contain familiar names from the pages of the Harvard Business Review, like Clayton Christensen, Michael Porter or Peter Drucker. My suggestion is…
  • Innovation Methodology to Drive Differentiation and Growth

    25 Feb 2015 | 4:00 pm
    Bennet Bayer, Global CMO for Huawei, the largest telecommunications equipment maker in the world, talks with BrandingBusiness’ Director of Strategy in New York, Andrea Fabbri.  The two discuss innovation and marketing principles with real-life examples from Mr. Bayer’s extensive experience with some of the top B2B brands.  Topics include:
  • Why Leaders Should Read Great Literature

    18 Feb 2015 | 4:00 pm
    This piece previously appeared on CEO.com.  “So many books, so little time." Among the many unlikely but memorable things Frank Zappa said in his lifetime, this remark comes back to torment me every January. There are so many great books to read. And there goes yet another year of your life, gone forever. You still haven’t read War and Peace, or Remembrance of Things Past, or any of those great works of towering genius you promised yourself you would read in your lifetime. The challenge for any busy person is not just one of time, but also of priorities. I’ve tried to make it a…
  • BrandingBusiness adds an essential ingredient in global dairy company’s brand

    16 Feb 2015 | 4:00 pm
    IRVINE, CA (Feb. 17, 2015) – BrandingBusiness, the B2B brand strategy leader, has revealed a new brand strategy and identity for Schreiber Foods, the world’s largest employee owned dairy company. Schreiber Foods is a unique company. It has grown from a single cheese production facility in Green Bay, Wisconsin, to become a $5 billion global enterprise ranking 88 on Forbes list of America’s largest private companies. In mid-2014 Schreiber stood at the threshold of a transformational future. A strategic acquisition had given the company entre to the giant European yogurt market, and it was…
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    Karen Post, The Branding Diva

  • The well of original ideas is dry.

    Karen Post
    4 Mar 2015 | 5:35 am
    The well of original ideas is dry As marketers, brand leaders and creative types many of us (I’ve been guilty too) are in a constant search for the next new thing, a burst of innovation, some concept or some story that’s never been heard or seen and is original.
  • A fast lane to stickier brand messaging

    Karen Post
    18 Feb 2015 | 11:58 am
    Time is money And it’s very likely your audience’s well is bone dry with no extra minutes to spare. Let alone are they willing to give you even one nano inch of bandwidth to understand and remember your point.
  • Super Bowl: Branding trends for 2015

    Karen Post
    9 Feb 2015 | 5:51 pm
    Super Bowl: Branding trends for 2015 You blink your eyes and another year buzzes by. Whew, I’m glad I’m aging backwards.
  • Caffeine, cookies and luxury cars.

    Karen Post
    19 Nov 2014 | 10:46 am
    Cause marketing is nothing new to brand builders. But this program is really special and was the deciding factor when I purchased my last automobile. Several years ago I had to put my car in […]
  • Airports – How some attract brand fans and why others should fly away

    Karen Post
    12 Nov 2014 | 5:36 pm
    Branding tips from the road warrior. This past year I’ve been to over 50 airports in the US. I’ve seen and experienced the good, the bad and the most disappointing. For a long time airports […]
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    Restaurant Branding Roadmap

  • WHERE to grow your restaurant brand

    Karen Post
    19 Mar 2015 | 2:42 am
    Whoever coined the phrase “location, location, location” certainly had a good idea. Especially when it comes to restaurants. Location can make or break a restaurant brand. If you are curious on the quote’s reputed author, The New York Times actually uncovered the history on the phrase and who was due the credit. If you're interested in WHERE hot, new restaurant are popping up across our great land and HOW to find dining trends like these...
  • Don’t make this mistake. It’s a brand killer.

    Karen Post
    12 Mar 2015 | 2:00 am
    It’s every waitperson's worst nightmare. A tray full of hot food goes flying in the air like a drunk drone. It’s a Saturday night at a popular new restaurant in Tampa called Ulele. The experience was much more traumatic. The waitperson was coming down a flight of stairs smack in the middle of a crowded bar. Plates and glasses were shattered as they hit the hard floor. Steak knives dropped 6 feet narrowly missing standing guests. It was bad.
  • Ask the expert part deux: Chef / Owner: Brenda Buenviaje

    Brandi Narez
    4 Mar 2015 | 9:52 am
    Welcome back to “Ask the expert” series. Monthly we post interviews with a successful restaurateur, chef, supplier, brewery professional or a hospitality industry authority. This is part two of our interview with San Francisco’s Brenda Buenviaje, Owner & Chef Proprietor of Brenda’s French Soulfood. Brenda is co-owner of these great restaurants too, Brenda’s Meat and Three, Libby Jane and soon to open Brenda’s Original Po’Boys.
  • Ask the expert: Brenda Buenviaje

    Brandi Narez
    11 Feb 2015 | 12:55 pm
    Ask the expert: Chef / Owner: Brenda Buenviaje Brenda’s French Soulfood / Brenda’s Meat and Three / Libby Jane / Brenda’s Poboys (upcoming) We are delighted to announce that the Restaurant Branding Roadmap team is launching our, “Ask the expert” series. Once a month we will post an interview with a successful restaurateur, chef, supplier, brewery professional or a hospitality industry authority. To keep things short and concise, some interviews may be split into two parts. If you enjoy the article, please share. If you’ve got a suggestion for an expert we should interview, let us…
  • 3 low-cost, high-impact branding ideas

    Karen Post
    29 Jan 2015 | 12:51 pm
    The team at Restaurant Branding Roadmap is excited to update you on a few changes. We’ve simplified our blog look. We’ll post new ideas every week. And deliver it to your inbox on Wednesdays.
 
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    Imagemme

  • Casper Wakes Up Mattress Branding

    blingbling
    2 Mar 2015 | 10:44 am
    Thanks to a clever branding campaign – which cohesively included product development, unconventional distribution, and print advertising – Casper Mattress is the first of its product category to achieve a level of cultural cache, positioning itself to become the go-to choice for any millennial in the market. How’d they do it? It started with product design. Conventional mattresses look something like this:       Rebranding Mattresses         With all of the recesses and overlapping patterns, the design is ornate – certainly nothing…
  • Rebranding Real Estate

    blingbling
    25 Feb 2015 | 2:25 pm
      Major NYC real estate developments have become brands, using beautifully-architected web design to help build awareness long before the buildings are completed.   In most cases these websites match the general aesthetic of the building, landing somewhere on the spectrum between ornate opulence and contemporary sleekness, however in the case of 15 Renwick, a luxury building in Hudson square, its website, and building, has taken on a completely new sort of brand identity.     Rebranding Real Estate       A “homage to the Victorian era in which the…
  • We’re “Feeling” Glade’s Branding

    blingbling
    22 Dec 2014 | 10:27 am
    In their new high-budget branding campaign, Glade is attempting to redefine what it is they sell: feelings.   No, they haven’t branched off into pharmaceuticals; rather they’ve put a twist on how we perceive their product.   Perhaps because scent is widely understood to provide the greatest recall of all five senses, Glade’s new pop-up store in NYC’s trendy Meatpacking district is all about the feelings their different scents evoke.   The first interesting thing about the pop-up is that, on the outside, it is completely unbranded. While this may seem…
  • A Good Tagline is Worth a Thousand Pictures

    blingbling
    10 Nov 2014 | 12:57 pm
        When it comes to packaging design, website design, advertising – all forms and forums of marketing – far greater emphasis is placed on the visual rather than the written language.     Perhaps this is because those images, which are often the collaborative efforts of graphic designers, professional photographers, industrial designers, and more, are very expensive to create, as opposed to a tagline created by a copywriter or two for a fraction of the cost.     Or maybe it’s the result of the fundamental belief that human beings / consumers are…
  • Forget Bendgate, It’ll Take a Coup to De-Thrown Apple

    blingbling
    2 Oct 2014 | 7:54 am
        Despite Apple’s recent Bendgate scandal, the brand isn’t being impeached anytime soon. They’ll lose a few votes for the moment, but in the end they’ll maintain the same monarchical dominance they’ve enjoyed for the past two decades.     Whether you’re an Apple fan or not, they’ve earned this brand loyalty through consistent innovation, establishing themselves as the standard against which all laptops and smart phones and tablets are judged. This is only a blip on the Apple radar, the frequency of which will continue to broadcast Walt Whitman messages of…
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    John Michael Morgan

  • 6 Things You Should Stop Focusing On

    John Morgan
    24 Mar 2015 | 7:39 am
    “If you’re not growing, you’re dying”. Sounds a touch morbid. “If you’re not moving forward, you’re moving backwards”. That defies the laws of motion but whatever. These clichés regarding business growth show the pressure on you as a business owner always to be pushing ahead. You want your business to grow. Who doesn’t? No one says “Okay, I’m good. Stop buying my stuff now”. But if we all want our business to grow year in and year out, then why are businesses at a stand-still? I’ll tell you why…FOCUS. Not a lack of focus, mind you. In fact,…
  • The Ultimate Cheat Sheet For Setting Goals

    John Morgan
    3 Mar 2015 | 6:52 am
    What’s the first thing you think of when you hear the words “goal setting”? You might think of the often over-used advice such as ‘set big goals’, ‘write down your goals’ and even ‘put your goals where you can see them’. None of that is bad advice. But there’s something missing. You know that setting goals is important to your success. The problem isn’t that you’re not convinced of the importance, but that you don’t have a process for setting goals. That changes today. During the last 15 years of working with top…
  • 7 Ways To Make Today Count

    John Morgan
    19 Feb 2015 | 11:36 pm
    Is your life headed in the right direction? Would you say that you’re on a path to achieving everything you desire? If you and I spent the day together I could tell you whether or not you’re on the right track. How? Because how you spend the day (any day) identifies your habits and if you’re setting yourself up for a better tomorrow. It’s no secret that what you do today will greatly determine if tomorrow is a good day or a great day. By deciding to make today count, you put yourself on a strong path to success. There are 7 key ways to ensure you get the most out of…
  • How To Motivate Yourself To Action

    John Morgan
    11 Dec 2014 | 8:21 am
    The value of a blog post doesn’t come from remembering these words. In a few days, you won’t remember what you’re reading right now. The value comes from what you think as a result of this post. Motivation is a big business. Everywhere you look there are people trying to motivate you to do something. This post is no different, by the way. People are trying to motivate you to buy something. To watch something. To listen to something. With all this effort to get you motivated to act, you would think it be easier to motivate yourself. Don’t wait for others to motivate…
  • How To Seize Opportunities

    John Morgan
    4 Nov 2014 | 5:01 am
    Can you look back and say you’ve seized every opportunity that has ever presented itself before you? I’ve yet to meet anyone who can say that they have, and I’m willing to bet you haven’t either. Is it that you missed the opportunities altogether or that you knew they were there, but couldn’t take advantage of them at the moment? Either way, the result is the same. Your big chance has moved on. Naturally you want to be prepared to capitalize on an opportunity when it presents itself. Better yet, you want to be able to make your own opportunities. What Does…
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    More than just a logo.

  • The trials of brand positioning …

    Regine Wilber
    18 Mar 2015 | 2:56 am
    … Quite literally actually! Returning from a trip to Germany, I came across this ‘freshness centre’ which left me chuckling. Toothbrushes and mints may go well together but slotted together with tampons and slip inlays seems somewhat inappropriate and perhaps a tad tasteless. I am not sure why, but since branding involves a lot of gut feeling, the feminine hygiene or travel refreshment guidelines could have done with some brand guidelines stating a product clear zone – even if it’s just the width of a hand – the way we prescribe them for logos to ensure they have…
  • And the prize for funniest shop display of the week goes to…

    Regine Wilber
    23 Feb 2015 | 2:34 am
    Boots – and their somewhat misplaced display of water filters and purifiers in the ‘weak bladder’ isle.
  • Egg on your shop display designers!

    Regine Wilber
    20 Feb 2015 | 4:39 am
    (Or the POS department)… Messy. What a shame! Someone in the display section of this major high street retailer really missed an opportunity. These egg timers have all the promise of making an eye catching product in the kitchen department. Why not try to feature them with an equally eye-catching display? Egg cups anyone? Or even better an egg box to be truly authentic with the amount of egg timers and different colours available. I found this egg packaging endearing: behance – though just an open egg box would have been fine… Lovely simple egg display… A simple egg…
  • Pandora – and that Valentine’s ad with just a bit too much flesh…

    Regine Wilber
    12 Feb 2015 | 1:32 pm
    It’s made me stop every time I walked passed, which may be considered a good thing in the world of branding and advertising, but this advert has actually lost its charm for me. I can’t decide if it is the strange nose like bit on the top of the ad or the background looking far too much like flattened skin with a ribbon and items spread across it. It’s just not working for me! It clearly can’t be skin because it would seem very peculiar to spread a number of bracelets across someone’s tummy and still have that much space left in-between without showing any limbs.
  • Title screen designer – you’re fired.

    Regine Wilber
    20 Dec 2014 | 10:25 am
    I know it’s personal taste and subjective but where was it ever a good idea to mix left aligned and centred especially in such close proximity and without any apparent need to? The Apprentice titles are never a typographical feast for the eye but this really narks me. It would have been so easy to add a sub title that matches in style – or was this one of Lord Sugars’ unpublished tasks for ‘the candidates in the process’?
 
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    AYTM

  • Purple Day Survey: Personal Connections Likely to Increase Participation

    Anne Pilon
    26 Mar 2015 | 6:59 am
    Each year, people are encouraged to wear purple articles of clothing on March 26 to raise awareness about epilepsy. Some organizations and individuals even host local events to help spread the word about epilepsy’s impact on people around the world. So how many have heard of this grassroots effort? And how many are likely to participate this year and in the future? Purple Day In Ask Your Target Market’s latest survey, just 4% of respondents said that they have participated in Purple Day in past years. Another 15% said they have at least heard of Purple Day. And 80% were not aware that it…
  • Waffles Survey: Many People Prefer Homemade Waffles

    Anne Pilon
    25 Mar 2015 | 6:42 am
    March 25 is known as Waffle Day in some parts of the world. That means that plenty of people will be enjoying their own today. But with so many other popular breakfast foods to choose from, waffles can sometimes take a backseat. So how many people enjoy them on a regular basis? And how do they stack up against other breakfast foods? Opinions In Ask Your Target Market’s latest survey, 75% of respondents said they have a positive opinion of waffles. Just 7% said they have a negative opinion of waffles. And 18% are neutral about them. But even though people tend to like waffles, 43% said they…
  • Caffeine Survey: Most Are Comfortable with Caffeine Intake

    Anne Pilon
    24 Mar 2015 | 6:21 am
    Caffeine is part of many daily routines. Whether it’s a morning cup of coffee or some cans of soda throughout the day, caffeinated beverages can help people stay awake and alert. But that doesn’t mean the substance is without its drawbacks. In moderation, it can be fine to consume, but plenty of people consume caffeine a bit more often than they should. That’s why March is known as Caffeine Awareness Month, to call attention to some alternatives that might be healthier. So how many people consume caffeine on a regular basis? And have they ever considered alternatives? Caffeinated…
  • Credit Education Survey: Schools, Banks Could Provide More Information

    Anne Pilon
    23 Mar 2015 | 6:32 am
    March is Credit Education Month. That means it’s a time for financial institutions to provide information and guidance about the proper ways to use credit and manage finances. Credit and loans can be tricky for some consumers. But there are some tools both online and off for learning about credit and how to use it wisely. So how many people feel confident with their credit knowledge? And how many would like to see more credit education from various sources? Credit Confidence In Ask Your Target Market’s latest survey, 74% of respondents said they feel comfortable managing their own…
  • Nintendo Mobile Survey: Current Gamers Likely to Try New Nintendo Games

    Anne Pilon
    20 Mar 2015 | 6:44 am
    Nintendo is working on creating a new series of mobile games that include its classic Super Mario characters. Mobile gaming has drastically increased in popularity in recent years. But Nintendo has stayed away from creating smartphone games until this point in favor of games for its own dedicated mobile gaming devices. So how might this new mobile game affect Nintendo? And how many people are interested in playing it? Mobile Gaming In Ask Your Target Market’s latest survey, 22% of respondents said they often play games on their smartphone or mobile devices. 24% sometimes play mobile games.
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    Blade Creative Branding | Blog | Marketing, Design, Trends

  • Blade Creates Gritty Rebrand for Crown Industrial Roofing

    Blade Brain Trust
    26 Mar 2015 | 8:23 am
    At Blade we love the challenge of working on a rebrand that allows us to stretch our creative muscles, helps bring a brand into the present, and sees them poised for success in the future. The recent rebranding work that our team has done for Crown Industrial Roofing is a great example of that creativity as […]
  • Fun in the Sun: Vintage Vacation Ads from the Past

    Joshua Murray
    23 Mar 2015 | 5:44 am
    March Break has come to an end, and the thousands of families that made trips all over the world together to find sun and fun and escape the slowly disappearing winter weather have returned home. To celebrate spring vacation season we are dedicating this months’ Vintage Ads post to vacation ads from the past. Have a look […]
  • Rebranding a Pig’s Ear: How Microsoft Internet Explorer 12 Became the Spartan with No Name

    Patrick McGovern
    20 Mar 2015 | 5:42 am
    When is a rebrand NOT a rebrand? Well, if you’re Microsoft, it’s when you introduce it with a flourish of extra spin, to divert attention from the fact that the thing you’re rebranding has for some time been a bit of a corporate embarrassment. So it is with Internet Explorer 12, which, in the blink […]
  • Rant: How the Apple Watch is Like Shitty Pizza

    Chris Lennox
    19 Mar 2015 | 6:52 am
    Apple’s newest gadget, ’The Apple Watch’ feels like a private school lunch, served by a lunch-lady who’s fed-up with her spoiled clientele. She caved to demand and decides to make them shitty pizza on Fridays because public school kids get Pizza Fridays – and private school kids are spoiled like that. The parents insist on […]
  • What Branding Has in Common with Biology

    Wayne S. Roberts
    17 Mar 2015 | 11:11 am
    For nearly a decade I have asserted that seeing brands as communities is vital in the digital age, a proposition I covered in Who Owns Your Brand (2003). My view is that you don’t own your brand. Rather, you are in a relationship based on a set of expectations your brand is required to meet. […]
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    BRAND IDENTITY, REBRANDING AND PACKAGE DESIGN

  • How to Find Your Brand’s Untold Story: A Case Study

    davidbrier
    25 Mar 2015 | 6:43 pm
    “The one who follows the crowd will usually go no further than the crowd. The one who walks alone is likely to find himself in places no one has ever been before.” Albert Einstein Authenticity. It’s best when it’s real. When reorienting a brand and clarifying their core reason for being, companies are too often satisfied with a shallow exploration, settling on empty cliches when they should be seeking the real concept they’re sincere about and deeply committed to. The Slippery Part of Finding the Untold Story It’s because it’s so obvious to “everyone.” But when you dig a bit…
  • 10 Steps to Create a Killer Brand (from Instagram)

    davidbrier
    23 Mar 2015 | 1:46 pm
    OK, I was late to the party. I didn’t start an Instagram account until August if I remember correctly, maybe even as late as October. It is there I share all things branding, food, coffee and chocolate. I try to keep it inspired. Having attracted almost 6,000 followers in that time, what I post seems to resonate. Today was such a day. Today I uploaded these two gems that I felt I needed to share with you (in case we haven’t hooked up on Instagram just yet). Enjoy and if you haven’t checked it out, you’ll find things on my Instagram page that you’ll never find…
  • How a Global Brand Restores Its Culture in 3 Minutes

    davidbrier
    10 Mar 2015 | 12:15 pm
    It was an innocent email I received. The email stated they’d seen my “What is Innovation” post and video on Fast Company and needed something equally inspiring for their staff. The company? The global leader in luxury skincare: La Prairie from Zurich, Switzerland, with 14 affiliates and represented in more than 90 countries worldwide. As an intro for anyone not already familiar, La Prairie is regarded as the most exclusive, aspirational and innovative skincare brand (by its loyal global base of customers spanning the world). They are the undisputed leader in luxury skincare (products…
  • New Video Reveals the Magic of Branding in 2 Minutes

    davidbrier
    25 Feb 2015 | 8:31 pm
    For a subject like branding, I didn’t see this coming. I certainly didn’t see this going viral (though I secretly hoped it would, like anybody who buys a lottery ticket hopes their ticket is the winning one). Yet, in 23 days after being uploaded to YouTube, this video was: Featured on DesignTaxi (“Minimalist Video Offers Brilliant Answer To ‘What Is Branding?’ “) Featured on The Inspiration Featured on Adweek (“What Is Branding? This Thought-Provoking Video Tells You in Just 2 Minutes David Brier’s simple manifesto“) And numerous other blogs…
  • How I Saved a Client (and Their Brand) $4.5 million

    davidbrier
    8 Feb 2015 | 4:40 am
    In the last 10 days, one client approved and aired a very smart “Super Bowl” ad and got covered by Forbes and Huffington Post. Here’s what I learned along the way and the 3 very important branding lessons every brand should know. Here’s the play-by-play: It was Sunday night, one week before the Super Bowl. I’d read this year’s Super Bowl ads had hit an all-time high: $4.5 million for 30 seconds of air time. I looked at some way to tap into the incredible exposure afforded by the Big Game for a local client in the Midwest (in the grocery space). How to Outsmart…
 
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    Landor Blog

  • Branding: What’s the story?

    26 Mar 2015 | 3:58 am
    Think. Creativity. Innovation. Storytelling. What do these four words have in common? Lots of things, really, but the answer I’m looking for is that they all four are buzzwords. Big time buzzwords that appeared— more or less in succession—to take one industry after another by storm. Buzzwords originate from concepts that have substance to them, and there are those who exercise the original concepts as intended. IBM can be credited with making Think a mantra of sorts. It was introduced there by Thomas J. Watson at CTR (Computing Tabulating Recording Company) in 1914, which became IBM and…
  • Nine trends in packaging

    23 Mar 2015 | 4:03 am
    1.  Brands as your best friends: Good-bye slogans and catchphrases. Whether it’s websites, tweets, or texts, brands will use straightforward dialogue infused with honesty and emotion.  2.  Packaging does the work for you: Active packaging lets you get your snack fix without lifting a finger. From self-heating cans to self-opening paper packs, packaging is becoming empowered. One of the most intriguing aspects of this technology is its ability to help those with limited mobility.   HotCan uses active packaging to provide a hot meal without a stove or microwave in only…
  • How can Middle Eastern brands go global?

    17 Mar 2015 | 3:40 am
    The economic picture in the Middle East is complicated; oil prices are falling and there is ongoing instability, and yet CEOs are among the most optimistic in the world, according to the Price Waterhouse Cooper’s 18th annual Global CEO Survey. So what’s going on? Well, this positive outlook is thanks to a widespread belief that the area will become an increasingly important hub for global trade. And this belief in the region’s potential bodes well for the success of Middle Eastern brands. However, this optimism may relate to potential rather than reality. According to the Brand Finance…
  • Brand consistency gives way to agility

    16 Mar 2015 | 5:22 am
    For years, brands focused on standardization and replication. Ultimately, global brands wanted to ensure that no matter whether in Seattle, Shanghai, or Sydney, the consumer received a consistent experience— and for years this approach worked. I myself remember exploring Guangzhou at the age of 20 and feeling huge relief when I saw McDonald’s golden arches. The iconic identity cut through the hustle and bustle of the streets, and literally created order where there was chaos. I knew that a familiar refuge was at hand with air conditioning, safe drinking water, a bathroom, and a Big Mac.
  • Lessons from the Big Rethink

    10 Mar 2015 | 4:53 am
    I recently had the privilege of attending the Economist Big Rethink conference in New York City, where there was a star cast of speakers and attendees. I heard from great leaders, including the CMOs of Kellogg’s, LinkedIn, Unilever, Amazon, Salesforce—and our very own chief strategy officer, Thomas Ordahl. I identified three key takeaways: 1.   Marketing as we know it has changed We heard it constantly—“Marketing is going through an identity crisis.” The customer experience has evolved. Now, real-time customizations are the new points of entry. For example, Tesla uses real-time…
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    TRAY Creative: Seattle marketing, branding, web design

  • Four Brands That are Nailing Self-deprecating Humor in Advertising

    Kellee Bryan
    18 Mar 2015 | 11:05 am
    Authenticity is key in the quest to build relationships and brand loyalty with customers. This is especially true in reaching millennials, a market that is both notoriously anti-advertising and prone to developing strong relationships with the brands that manage to resonate with them. Brands need to be more personable, more relatable, more human. There’s not much that’s more human than a good, old-fashioned misstep (to err is human, after all), and we think these brands have done a great job of using a little self-deprecating humor to make themselves more relatable and to endear…
  • Branding in a Budding Market: Recreational Marijuana

    Kellee Bryan
    10 Feb 2015 | 2:19 pm
    Washington is one of just a few states at the forefront of an historical new industry: legal recreational marijuana. And, as predicted, the industry is proving to be a lucrative one, with demand surpassing expectations and impressive sales coming out of both Washington and Colorado since legalization. (Colorado’s 59 licensed dispensaries generated over $14 million in sales in the first month. In Washington, growers have yet to produce enough product to come close to meeting demand; the first store to open in Seattle sold out within hours.) With the recent legalization of recreational…
  • Weekly Roundup: LUCID, TEDxRainer and more

    Martha Tesema
    21 Nov 2014 | 12:10 pm
    The cold is finally settling down in the city, and our basking in constant, chilly November sunshine is but a memory. With holiday lights going up and boozy drinks getting warmer, it feels like time for another weekly roundup. Here are some fun thing going on around the city and other local tidbits of interest. #LUCID2191 Our friends LUCID, a U-District lounge dedicated to supporting local arts and music (while serving up craft cocktails) needs your support! This community-focused homey hangout is looking to hire on a critical position of Executive Arts Facilitator. With your donations to…
  • From The Frye to Starbucks: User-Generated Content

    Martha Tesema
    24 Oct 2014 | 2:52 pm
    Any organization’s dream is to have consumers so invested in and involved with their products or services that they voluntarily spread the word of their positive experiences. The ever expanding popularity of social media has made it easier for consumers to do just that, leading to a growing trend in recent years: user-generated content. Rather than word of mouth or grassroots marketing tactics, a blog post, hashtag or photo can be used to gather genuine stories behind brands and push the envelope of exposure. In addition to websites that run solely off of user content (Reddit, Yelp,…
  • Weekly Roundup: Alteryx, Geeks, Iceland, and more

    Martha Tesema
    10 Oct 2014 | 3:20 pm
    (Image Courtesy of Black Tomato) Between foggy mornings and 70+ degree afternoons, it’s officially the season for the sun to start teasing Seattle. Whether you’re wearing sunglasses or sweaters, there are plenty of any-weather things going on around the city. Once again, we’ve got a roundup of stories or events you don’t want to miss: When Two Lands Collide: At first thought, it wouldn’t seem that Iceland and Seattle have much in common. But this weekend might change your mind, as our cultures collide through many cool events. Between the music at Neumos, readings at…
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    places | brands

  • Does place branding need a rebrand? Part 3

    Samantha North
    12 Mar 2015 | 3:15 am
    photo credit: Why via photopin (license) In our final instalment of this mini-series, Malcolm Allan of PlaceMatters shares his thoughts on how to solve the misunderstanding by placing greater emphasis on strategy, competitive advantage and the importance of a common narrative. He also points out that discounting the value of PR and advertising agencies is unwise, as they can and do play a valuable role in a place branding process, although they cannot replace the need for good strategy.  By Malcolm Allan I’ve got sympathy with the phrase coined and used by Simon Anholt to describe the…
  • Simply Saxony: A brand campaign in action

    Samantha North
    27 Feb 2015 | 12:55 am
      Today we’re in Saxony, Germany, talking to Kerstin Steglich and Christof Biggeleben from branding agency Ketchum. Our goal is to delve further into the details of their brand campaign for the region. How did they make sure the Saxony campaign was people-focused? How did they address the needs of all the stakeholders? In what way was storytelling integrated into the campaign? We ask, they answer.  PlacesBrands: How did you define the ‘unique selling point’ of Saxony?  Kerstin Steglich: For the Simply Saxony campaign we didn’t focus on a single highlight, particular…
  • All about the residents: Q&A with Trajectory

    Samantha North
    20 Feb 2015 | 2:40 am
    photo credit: Liz & Micheala, Ballard, Seattle, WA via photopin (license) The folks at Canadian branding agency Trajectory are fixated on stakeholders. Trajectory are convinced that place brands can only be successful if considered authentic, especially by the people who live there. This has become a central tenet of Trajectory’s work on place and has stood them in good stead. PlacesBrands talks to Jeannette Hanna, VP of Trajectory, to find out more PlacesBrands: Trajectory focuses strongly on engaging with stakeholders. Why did you decide to make this a central feature of your…
  • Does place branding need a rebrand? (part 2)

    Samantha North
    16 Feb 2015 | 2:00 am
    photo credit: ? via photopin (license) This is part two of a mini-series debating whether place branding needs a new name. The issue arose from the fact that use of the term ‘branding’ carries the risk that the uninformed will equate the discipline largely with advertising. We wanted to explore whether giving it a new name would help to overcome this. Last week, in part one, Günter Soydanbay spelled out the key difference between ‘brand’ and ‘branding’ – one which is so often misinterpreted. As he said: “If we are under the illusion that our…
  • Does ‘place branding’ need a rebrand? (part 1)

    Samantha North
    14 Feb 2015 | 11:36 pm
    photo credit: sensitive noise / obvious 2 via photopin (license) Does the word ‘branding’ in ‘place branding’ give an false impression of the discipline? Ironically, by using the term ‘branding’, we may be making life more difficult by reinforcing a negative image of the discipline. We constantly have to explain what ‘place branding’ really means. By using this term, we’re inadvertently misleading people into thinking our work revolves around advertising – the exact view that we work so hard to counter. No wonder so many people are…
 
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    Denise Lee Yohn

  • brand experience brief: sport chalet

    Denise Lee Yohn
    23 Mar 2015 | 10:33 pm
    Welcome to my newest Brand Experience Brief, a video audit and analysis of a new or interesting retail or restaurant concept.  Today you can take a look at Sport Chalet flagship store located in the Fig@7th shopping center in downtown Los Angeles, CA.  As you will see, the concept and design of the store is quite compelling but the execution on the brand’s positioning “The Experts” fall short due to a lack of service, curated experience, and expert content. DLYohn Brand Experience Brief: Sport Chalet from Denise Lee Yohn on Vimeo. Got a concept you’d like me to…
  • brand book bite from evolve: marketing as we know it is doomed

    Denise Lee Yohn
    16 Mar 2015 | 10:25 pm
    Welcome to my latest “brand book bite” — check out the full collection of write-ups and author interviews here. the book:  Evolve:  Marketing As We Know It Is Doomed — a collection of essays, articles, and other content about how marketing has changed and what to do about it the brains:Hessie Jones, digital marketing strategist and founder of ArCompany, a social media intelligence firm; and Dan Newman, author of the book Millennial CEO and founder of the Broadsuite, a digital marketing agency the best bits:  Evolve starts with the premise “The future of marketing is…
  • what great brands do — infographic

    Denise Lee Yohn
    9 Mar 2015 | 10:02 pm
    If you’re looking for inspiration and insight on how to build a great brand, this infographic is for you.  It introduces the brand-building principles discussed in my bestselling book, What Great Brands Do: The Seven Brand-Building Principles That Separate the Best from the Rest. (Jossey-Bass.)  Enjoy!  Download!  Share! (PDF version) related: learn what great brands do posters of WGBD book quotes what great brands do — book launch highlights The post what great brands do — infographic appeared first on Denise Lee Yohn.
  • the roles of brands in businesses

    Denise Lee Yohn
    4 Mar 2015 | 9:47 pm
    Today’s post concludes a four-part series, A Brand Strategy for the Republican Party — and Your Business Too.  After reviewing in Part One the problem with the way both parties’ brands are currently being used and introducing in Part Two the concept of a “driver brand,” Part Three: A Third Way — Political Parties As Endorser Brands recommended that political parties to operate as endorser brands. Just as Marriott serves as the endorser brand for its hotel chains, e.g., Courtyard by Marriott and Marriott Residence Inn, a party would signal some level of standardization…
  • a third way — political parties as endorser brands

    Denise Lee Yohn
    3 Mar 2015 | 9:17 pm
    We’re in the midst of a four-part series, A Brand Strategy for the Republican Party — and Your Business Too.  (Once again, I want to be clear that this series is not intended to promote my political views; rather I am trying to advance the conversation about the role of brands.)  Part One: The Problem with Separating Brand from Product revealed a fundamental problem in the way political parties function today. Currently, the brand of a party can’t be separated from the candidates who run under its banner nor from the policies it promotes. A reconsideration of political parties as…
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    Siegel+Gale

  • Simplifiers: Belle Fleur

    Siegel Gale
    26 Mar 2015 | 7:46 am
    In our second episode of Simplifiers, we talk with Meredith Waga-Perez, owner, proprietor, and creative director of Belle Fleur, a floral design and fragrance studio in New York City, about her passion for flowers and the beauty of simplicity. The post Simplifiers: Belle Fleur appeared first on Siegel+Gale.
  • Congratulations to CVS Health on winning PR Week’s Healthcare Campaign of the Year

    Siegel Gale
    25 Mar 2015 | 1:06 pm
    We’re thrilled to learn that our client CVS Health was just awarded the prestigious honor of being named PR Week’s Healthcare Campaign of the Year 2015. The post Congratulations to CVS Health on winning PR Week’s Healthcare Campaign of the Year appeared first on Siegel+Gale.
  • Branding “cool” at SXSW Interactive 2015

    Jenna Green
    23 Mar 2015 | 10:08 am
    Jenna Green, marketing manager, gives her final impressions from SXSW Interactive 2015. The post Branding “cool” at SXSW Interactive 2015 appeared first on Siegel+Gale.
  • UK General Election: Is this the Lib. Dems political rebirth? Now that is the question.

    Liana Dinghile
    19 Mar 2015 | 8:25 am
    In this week's UK General Election blog, we look at whether the Liberal Democrat party is on a path to rebirth, or whether that rebirth will go up in smoke come election time. The post UK General Election: Is this the Lib. Dems political rebirth? Now that is the question. appeared first on Siegel+Gale.
  • Simplifiers: Eidos Napoli

    Siegel Gale
    19 Mar 2015 | 6:00 am
    For our first Simplifiers post, we talk to Antonio Ciongoli, Creative Director of Eidos Napoli, about how simplicity informs his approach to menswear and design. The post Simplifiers: Eidos Napoli appeared first on Siegel+Gale.
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    Marketing Mojo for Small Business

  • The Key to Data-Driven Marketing in 2015 [INFOGRAPHIC]

    Deanna Zaucha
    25 Mar 2015 | 9:49 am
    “Big Data” isn’t a new concept. We have talked about how to use data responsibly, optimize your website based on data, and even how to protect the data you collect. But, we are missing something; what about utilizing data to make smart, strategic, and effective marketing decisions? When applying data to your marketing decisions, Teradata’s Global Data-Driven Marketing Survey for 2015 is convincing that you can make better decisions on marketing approach and spending. AdWeek shared an infographic (including research  from GlobalDMA and the Winterberry Group) to summarize the lead…
  • 6 Tools to Help Your Small Business Function Like Big Business

    Deanna Zaucha
    23 Mar 2015 | 1:02 pm
    As a small business owner or entrepreneur, you pride yourself on the ability to wear multiple hats – accountant, marketer, HR manager, analyst, etc. But we know that what you really care about most is your customer. Which is why you wear all those hats – to be fast, agile, and dedicated to providing the best service and/or product for your consumers. Sometimes it is tough, and you wonder, ‘if I had resources like the big businesses have, would I be able to better provide for my customers?’ Here’s the truth – there are tools to help you attain big-business…
  • 28 Design Terms Every Small Business Marketer Should Know [INFOGRAPHIC]

    Deanna Zaucha
    20 Mar 2015 | 10:33 am
    You have a vision for your small business. The vision is for your product, your mission, and every single detail down to your logo. But sometimes small business owners have a hard time communicating that vision to the person that can turn their vision into a reality: their designer. Maybe you’ve seen the client comments turned into posters, and fear that your lack of knowledge about design terms will leave you in that “terrible client” category. You want to maintain a happy and healthy relationship with your designer, but know that if you knew the proper terminology, you would both…
  • Google Glass Rep Tells SXSW Attendees How To Fail Successfully

    Sarah Matista
    18 Mar 2015 | 12:19 pm
    Everyone knows that in order to make an omelet, you have to crack a few eggs. Apparently that old adage is core to Google’s development strategy, according to a company representative speaking about Google Glass at SXSW. According to Mashable, Astro Teller, head of the Google X division from whence Glass came, told the crowd “if you want to make a ton of progress, you have to make a ton of mistakes.” He was referring, of course, to the somewhat bumpy ride that Google Glass has had since its introduction. He admitted that they made one major mistake with the intentionally-public beta…
  • Cast Your Vote in Forbes’ Startup Jargon Madness Brackets!

    Sarah Matista
    16 Mar 2015 | 10:45 am
    Does it crawl all over you when people suggest a deep dive on a certain topic? Will you, in fact, punch the next person who refers to a new idea as disruptive? Whether it’s getting something on the roadmap, increasing your team’s bandwidth, suggesting a paradigm shift, or doing anything via bootstrapping, startup jargon can wear on even the most ambitious entrepreneur. It’s important to be able to speak the language when dealing with potential investors and partners, but it’s also important to be self-aware and do your best not to overuse jargon. Sure, we might need to ideate on hacks…
 
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    Jill Celeste - Marketing Coach

  • 4 Ways To Constantly Hatch New Social Media Content

    Jill Celeste
    25 Mar 2015 | 9:58 am
    Do you ever experience “social media post block”? Similar to writer’s block, this is when you’re not sure what to post on your social media accounts. It happens to most entrepreneurs! The best way to get past this block is to have processes in place that will constantly keep your “information well” full. Here are […]
  • Don’t Worry About Your Competitors

    Jill Celeste
    18 Mar 2015 | 8:04 am
    Coke versus Pepsi, McDonalds versus Burger King, Ford versus Chevrolet – is it any wonder that entrepreneurs are constantly worried about their competitors? One look at the big brands and you’d think that’s the right approach. I want to challenge you to change your mindset about your competitors. Are you ready? The world needs your […]
  • How To Be The Director of Marketing For Your Business

    Jill Celeste
    11 Mar 2015 | 9:57 am
    Do you own a business? Do you have a full staff to help you, including a director of marketing? No? Then this blog post is for you. Dear entrepreneur, repeat after me: You are the director of marketing for your business. It’s one of the many hats you wear, undoubtedly, but I believe it’s the […]
  • 5 Questions To Ask Before Your Next Marketing Campaign

    Jill Celeste
    4 Mar 2015 | 12:13 pm
    A marketing campaign is a group of activities you implement to help you promote your business, or a specific product or service. While marketing campaigns are executed by big brands, entrepreneurs can and should implement marketing campaigns too. They are an effective way to sell your offerings and build brand awareness. To help you get […]
  • Hashtag 101: How To Use Hashtags In Your Marketing

    Jill Celeste
    25 Feb 2015 | 6:50 pm
    Hashtags are part of our online world – and to some extent, our offline world too. Are you still confused, though, about how to incorporate hashtags into your marketing? This blog post and video strategy is a quick tutorial on how to use hashtags effectively on your social media sites. What is a hashtag? A […]
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    Once a Day Marketing

  • Branding Joseph’s Lite Cookies

    James Glover
    24 Mar 2015 | 5:32 am
    12 Million Cookies Baked Each Day by Joseph’s Lite Cookies Listen to our featured Ask Those Branding Guys™ radio show podcast: Joseph’s Lite Cookies with Joseph Semprevivo Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys™, we discussed branding and marketing for a national cookie manufacturer. Joining us on the show was Joseph Semprevivo, Founder of Joseph’s Lite Cookies. Based in Deming, New Mexico, Joseph’s Lite Cookies serves a niche market of diabetics and health-conscious consumers with a wide variety…
  • National Brands Are Making Communities Homogenous

    James Glover
    23 Mar 2015 | 6:07 am
    Homogenous America: Common Community Landscapes This is Jim Glover, That Branding Guy and Marianne Tenenbaum, branding strategist, for Once a Day Marketing™. Today we are taking a look at how popular national brands are impacting the individuality of community brands. In our blogs we frequently stress the importance of a brand being unique, compelling and believable to ensure it clearly stands out in the minds of customers. Big brands like Target, Wal-Mart, McDonald’s, Ashley Furniture, PetSmart, Applebee’s, Best Buy and TJ Maxx do a great job at differentiating their individual…
  • The Ripple Effect of Branding

    James Glover
    17 Mar 2015 | 5:17 pm
    The Ripple Effect of Branding: SAE and OU Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are taking a quick look at the ripple effect of branding. Until a week ago or so, I wasn’t giving any thought to Oklahoma University or its Sigma Alpha Epsilon fraternity. But a video that captured some members of the ΣΑΕ fraternity singing a racist song on a bus went viral on the Internet now has me pondering about these students and these two institutions. And their act has generated a major ripple effect across the nation related to these brands. Remember a…
  • Branding a New Gourmet Pub

    James Glover
    17 Mar 2015 | 3:26 am
    Loyal Hound Pub, Santa Fe, New Mexico Listen to our featured Ask Those Branding Guys™ radio show podcast: Branding The Loyal Hound Pub Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys™, we discussed branding and marketing for a new local restaurant. Joining us on the show were Dave Readyhough and Renee Fox, owners of The Loyal Hound Pub here in Santa Fe, NM. Loyal Hound offers an updated pub menu focused on organic, locally-sourced food. They have positioned their brand as providing unique, gourmet food. Renee, also the…
  • An International Take on Branding

    James Glover
    10 Mar 2015 | 5:15 am
    Temi Group, a Global Security Company Listen to our featured Ask Those Branding Guys™ radio show podcast: The Brands of Russia and President Vladimir Putin Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys™, we discussed how governments are using branding to shape their political images. Joining us on the show was Risto Haataja, CEO of the Temi group, an International security firm. The Temi Group is in the business of protecting their clients’ interests and enabling them to work successfully by proactively identifying…
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    Pixel Productions Inc.

  • Why Should I Use Amazon To Sell My Products Online?

    Chris London
    10 Mar 2015 | 8:20 am
    Why Should You Use Amazon To Sell Your Products Online?Online retailers seem to have a love hate relationship with Amazon; either embracing it as a sales tool or fearing it as a profit suck. I see many young online entrepreneurs fear Amazon for cutting into profit margins, and that attitude is fine if you have other solid sales channels in place. If you don’t; the truth is, Amazon can be a very helpful tool for fledgling sellers to build brand awareness and revenue.Trust is hugely important in online sales and the majority of new online retailer have established NONE. Equally important…
  • How to Design with User Experience in Mind

    Chris London
    4 Feb 2015 | 10:46 am
    There is a direct link between user experience, marketing goals and your web design. The type of web design that you choose will drive your consumer’s experience, and your design should make sense for your website’s purpose. User experience requires that an e-commerce site should not have the same functional design as a financial institution’s website, and a lifestyle blog should be far different from a clearinghouse portal. Here are a few different design functionalities: Credibility Design With the vast volume of information available on the web, users are rightfully…
  • Why Should I Consider PPC As Part Of My Marketing Strategy?

    Chris London
    29 Jan 2015 | 9:54 am
    No doubt, inbound marketing is the trending marketing term of late. Many small businesses know that they need and want to implement it, but often without a true understanding of what inbound marketing really is. The focus of inbound marketing is to bring customers in by providing information that they are looking for when they are looking for it. Because PPC, by definition, is paid advertising, many marketers choose to view it as part of a different family than inbound. By definition PPC also draws potential customers in by providing engaging and relevant content to viewers when they are…
  • Top Tools for Graphic Creation & Social Sharing

    Chris London
    19 Jan 2015 | 11:00 pm
    It’s not that everything Guy touches turns to gold—but that Guy only touches things made of gold. Guy’s most recent touch: Canva, an online graphics program. Kawasaki, the co-author of APE (Author, Publisher, Entrepreneur), noticed his social media guru was spinning out some amazing graphics. She was using a new tool, but was reluctant to let anyone know about it. The tool was too good to be true. When she (Peg Fitzgerald) showed it to Guy, he got excited too. Consequently, the former chief evangelist for Apple and adviser to Motorola is now evangelizing for Canva. Check out the…
  • Can’t Print to the Xerox Phaser 7760 After Upgrading to Yosemite?

    Chris London
    16 Jan 2015 | 5:25 pm
    You’re not the only one, but you can stop swearing – there’s a fix.Well, we’re about three months into the OS X release of Yosemite I was finally compelled to upgrade. GoToMeeting, which is essential for my client meetings, stopped supporting my current OS, so I made the switch.While I try to at least keep up with technology, I don’t always upgrade my operating system straight away because I’m a little leery about the bugs.But hey, what’s the worst that could happen? Oh, ya, The Consequences of Becoming An Early Adopter. Since my Mac isn’t brand new, the update…
 
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    BP&O - Branding, Packaging and Opinion

  • Designtorget designed by Kurppa Hosk

    Richard Baird
    26 Mar 2015 | 3:00 am
    Opinion by Richard Baird. Designtorget is a Swedish design store and brand founded by architect Jerry Hellström in 1993 with the intention of making the very best contemporary furniture, arts and design from across the country available to the mass market. It now has 16 stores throughout Norway and Sweden and a broad catalogue of functional, high-quality products, selected by jury, produced by both unknown and established designers, and considered creative, innovative and have their own history. The brand is actively involved in the design community, committed to helping emerging…
  • Marco Marco designed by Acre

    Richard Baird
    25 Mar 2015 | 3:19 am
    Opinion by Richard Baird. Marco Marco is an Italian restaurant business with five locations across the city-state of Singapore and an affordable menu made up of international interpretations of classic dishes. These are created from simple recipes inspired by modern food culture using fresh locally sourced ingredients. The name, a reference to the adventures of merchant traveller Marco Polo, was chosen to reflect the international meeting point of ingredients and cultures. Marco Marco’s brand identity, designed by Acre, draws on the simplicity and accessibility of the experience, the…
  • Latin American Design Festival by IS Creative Studio

    Richard Baird
    24 Mar 2015 | 3:23 am
    Opinion by Richard Baird. The Latin American Design Festival is an organisation that promotes Latin American Design internationally and looks to highlight the social potential of design using lectures, workshops, exhibitions and complementary activities. This year’s festival took place in the Peruvian city of Lima with guest speaks that included Jessica Walsh, Brandlab and Anagrama. LAD’s visual identity, developed by IS Creative Studio and extending across posters, lanyards, programmes, flyers, presentation graphics and signage, leverages the universal ISO A series paper…
  • Urbanna designed by Forma & Co

    Richard Baird
    23 Mar 2015 | 3:23 am
    Opinion by Richard Baird. Urbanna is a small Spanish tourist business, led by Anna Permanyer Jordi, that provides experienced guides who can speak Spanish, Catalan, German, French and English, to those visiting the city of Barcelonain. Design studio Forma & Co worked with Urbanna to develop a visual identity solution that, rather than rely on ubiquitous images of the city, favours a convivial colour palette of dyed paper, the typographical flourishes of Domaine and a copywriting component that draws on some of the familiar and unfamiliar culture and history of the city. Chosen to…
  • Background Bars designed by Campbell Hay

    Richard Baird
    20 Mar 2015 | 2:49 am
    Opinion by Richard Baird. Background Bars provides bar, bar staff and equipment hire, pop-up and permanent bar design services, seasonal cocktail creation, bar management for corporate occasions, festivals, weddings and private parties, and income and report analysis. Alongside these, Background Bars also functions as a creative agency, helping brands to deliver compelling live events. Its visual identity, inspired by the name and which included website, art direction and a business card set that features white ink and a blind emboss detail, was developed by the London based design studio…
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    richardbaird.co.uk

  • Monogram Project: SM

    Richard Baird
    26 Mar 2015 | 3:18 am
    Monogram Project No.6 Letter Combination: SM Client: Shepherd Management Industry: Artist Mangement Country: UK Year: 2014 Tweet This   |   Subscribe   |   More Monograms The post Monogram Project: SM appeared first on .
  • Books For Designers No.3

    Richard Baird
    25 Mar 2015 | 5:19 am
    Books for Designers No.3 – Recommended by Richard Cook 1. The Shape of Design by Frank Chimero 2. Wolfgang Tillmans by Phaidon 3. Designing for Emotion by Aarron Walter 4. Neoism, Plagiarism and Praxis by Stewart Home Each week a designer or studio recommends four #booksfordesigners. These are an affordable mix of reference, design theory and practical guides that cover graphic design and related disciplines. Today’s collection was chosen by Richard Cook. Richard has a background in fine art and designs for web from his office in the city of Sheffield. Tweet This   |   Subscribe …
  • On BP&O No.68

    Richard Baird
    24 Mar 2015 | 7:30 am
    Reviewed on BP&O No.67 1. Background Bars by Campbell Hay 2. Karuizawa 1984 by The Metric System 3. Stone Way Cafe by Shore 4. Marbella Club by Pentagram 5. Updated: Cemento by S-T Last week on BP&O I reviewed Campbell Hay’s logotype, business cards and website design for Background Bars, The Metric System’s packaging treatment for Japanese whisky Karuizawa 1984, Shore’s work for internet cafe, meeting point and music venue Stone Way Cafe, Pentagram’s brand identity solution for hotel, golf and spa resort Marbella Club and I took a look back at S-T’s work for Cemento…
  • Articles For Designers No.29

    Richard Baird
    22 Mar 2015 | 10:47 pm
    Articles for Designers No.29 1. On Track 2. How To Create Visual Tension in Your Designs 3. Why The Apple Watch Cements A New Lease Of Life For Logo Design 4. The Designer’s Guide To Building A Portfolio Ben Vincent looks at British Rail’s double-arrow symbol for Grafik, Steven Bradley explores how to create tension in design for Vanseo, It’s Nice That offers insight into why the apple watch cements a new lease of life for logo design and Design Survival draws together advice from a variety of established designers to help new designers build and mange their portfolio.
  • Monogram Project: C&B

    Richard Baird
    19 Mar 2015 | 9:31 am
    Monogram Project No.5 Letter Combination: C&B Client: C&B Design Industry: Interior Design & Architecture Country: USA Year: 2015 Tweet This   |   Subscribe   |   More Monograms The post Monogram Project: C&B appeared first on .
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    ImagiBrand

  • What Hollywood Taught Me About Social Media Business Storytelling

    Richie Kawamoto
    12 Mar 2015 | 5:00 am
    The Hollywood movie industry has certainly changed over the last several decades. If I was to tell you back in the 1970s that the 21st century box office would be... The post What Hollywood Taught Me About Social Media Business Storytelling appeared first on ImagiBrand - A full-service social media and content marketing agency based in Seattle | Every Brand Has a Story.
  • Bowling Strikes with Social Media Engagement

    Richie Kawamoto
    26 Feb 2015 | 5:00 am
    Have you ever bowled a perfect game of 300? For those who haven’t visited a bowling alley since their early high school dating days, a perfect game requires hitting 12... The post Bowling Strikes with Social Media Engagement appeared first on ImagiBrand - A full-service social media and content marketing agency based in Seattle | Every Brand Has a Story.
  • The Psychology of Orange Branding [infographic]

    Richie Kawamoto
    12 Feb 2015 | 4:00 am
    What’s the first thing that comes to mind when you think of the color orange? If you’re like most of us, it’s difficult not to think of that refreshing fruit... The post The Psychology of Orange Branding [infographic] appeared first on ImagiBrand - A full-service social media and content marketing agency based in Seattle | Every Brand Has a Story.
  • A Social Media Plan to Build Brand Loyalty

    Richie Kawamoto
    29 Jan 2015 | 4:00 am
    Think back to the last time you visited your local mall. Whether it be an addition to your wardrobe, some new electronics or a new piece of furniture, was your... The post A Social Media Plan to Build Brand Loyalty appeared first on ImagiBrand - A full-service social media and content marketing agency based in Seattle | Every Brand Has a Story.
  • How to Grow Your Google+ Community

    Annie Chang
    15 Jan 2015 | 2:00 am
    Google+ Communities: Missed Opportunity for Many Brands Despite the rumors of Google+ and its demise due to changes internally at the company and to the platform itself, it still remains... The post How to Grow Your Google+ Community appeared first on ImagiBrand - A full-service social media and content marketing agency based in Seattle | Every Brand Has a Story.
 
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    Macali Communications | Macali Communications

  • 10 Powerful ROIs of Strategic PR

    Kevin Donnellon
    26 Mar 2015 | 5:20 am
    An ingenious general management friend and I were talking about the real values of a powerful PR strategy. We both agreed that PR can be a really versatile marketing tool. Sure, it accomplishes basic communications goals like growing knowledge, trust, understanding and energy for a brand or company. And when a smart and sophisticated PR strategy drives the plan, it can deliver these 10 powerful ROIs as presented in a previous post. I know because I created strategies and witnessed the success of many of these campaigns: Growth– Gatorade’s meteoric rise was based on relationships formed…
  • Facebook Leads But Others Gaining On It

    Kevin Donnellon
    24 Mar 2015 | 5:43 am
    Facebook remains by far the most popular social media site, according to a new study by the Pew Research Center. While Facebook’s growth has slowed, its level of user engagement has increased. Twitter, Instagram, Pinterest and LinkedIn saw major increases in the last year in the proportion of online adults who now use those sites. The report results are based on American adults using the internet. Here are other valuable insights from this Pew Report: Multi-platform use is on the rise: 52% of online adults now use two or more social media sites, a big increase from 2013, when it stood at…
  • 10 Guidelines For Powerful Media Relations — Part 2

    Kevin Donnellon
    18 Mar 2015 | 10:08 pm
    This is part 2 of posts on how to build and eventually capitalize on powerful media relations. These five guidelines are compliments and adapted from Scott M. Cutlip and Allen H. Center and their Effective Public Relations, the first textbook on PR published almost 60 years ago. This is still good stuff as new media advances and traditional media enhances: If a question contains offensive language or simply words you do not like, do not repeat them or even deny them – as they have final say, reporters also can select quotes, portions of quotes, or even single words for the final…
  • 10 Guidelines For Powerful Media Relations — Part 1

    Kevin Donnellon
    17 Mar 2015 | 6:33 am
    Building strong and meaningful relationships with reporters and bloggers is essential to generating positive and managing negative exposure for your company or brand. How can you improve the power your media relationships and bloggers? Here are the first five of 10 proven guidelines to drive your media relations effectiveness, compliments and adapted from the legendary Cutlip and Center: Speak from the viewpoint of your customer or public’s interests, not your organization — the company that launches a recycling effort can openly admit it that wants to satisfy the public by not having…
  • Find Content and News With Your 5Ps

    Kevin Donnellon
    12 Mar 2015 | 7:00 am
    Where can you find news and content in your organization? Go scout around the office like a reporter. Talk to team leaders and visit the factory floor, R&D labs and even your logistics center. Compelling news and energetic content is flowing throughout your organization, trust me.  Dig into these five Ps for guidelines to mine your brand and company for energized content: Products – What can you say about your new or existing product lines? What new uses or unique applications can you talk about? Better yet, what new uses or applications can your customers offer?  Your product…
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    Tomas Ericsson's Blog

  • Scandinavian Kickstarter projects: The Good, The Bad, and the Ugly

    tomas_86
    26 Feb 2015 | 9:20 pm
    The Scandinavian countries have already been quite prolific on Kickstarter, but the quality of the projects is far from even! Some quick background: In September of last year, Kickstarter announced that creative types from Scandinavia and Ireland will be eligible to launch campaigns starting October. Finland seems to have been excluded from the mix due to its legislation banning the collection of funds via Crowdfunding. Too bad for the Fins! The Scandinavian countries have already been quite prolific with a multitude of successful and (at least as many) unsuccessful projects. Some of the…
  • How to write better email and get people to follow you

    tomas_86
    28 Nov 2014 | 12:55 am
    After re-reading How to Win Friends and Influence People, a couple of more times and reflecting on the subject, I realized that the book’s main lessons are twofold: 1. How to best evoke “eager want” from the prospect – (i.e. how to best communicate so that the why, the benefit of your product is the main focus) 2. How to connect with strangers you want to influence (i.e. pitching or negotiating) The first part, how to evoke an eager want, is part of a mind-state shift to where you stop talking about what you want and focusing on what the prospect wants. This is accomplished by…
  • The extent of your influence reflects the value you provide to others

    tomas_86
    20 Nov 2014 | 11:01 pm
    After digging some Tony Robbins vids on YouTube, I came to a paradigm-shifting realization: “The extent of your influence reflects the value you provide to others”. Sure, sometimes we provide a shitton of value, yet get paid bupkis, but the fact remains: more often than not, our clout, influence, reach and salary depends on this key metric, the value metric. If you provide genuine value to those around you, be it in simple things as your ability to co-operate and be friendly, or your ability to bring in more business, you will be considered more valuable and be rewarded with money,…
  • Stratagem and Marketing: Hacking Sun Tzu to position your brand

    tomas_86
    22 Oct 2014 | 12:57 am
    “The Art of War is of vital importance to the state. It’s a matter of life or death, a road to either safety or ruin. Hence it is a subject of inquiry which can on no account be neglected”. – Sun Tzu After reading yet another Al Ries book, Positioning, I would rather argue that: “the art of Positioning is of vital importance to your brand. Hence it is a subject of inquiry which can on no account be neglected”. -Sun Tzomas Positioning your brand and the core principles of warfare as handed down by Sun Tzu in the Art of War are extremely similar, or in fact, identical. The…
  • How to win the battle for the mind of the consumer

    tomas_86
    12 Oct 2014 | 9:18 pm
    The Meta: The past months I’ve been studying Al Ries 22 Immutable Laws of Branding, and his previous work, 22 Immutable Laws of Marketing. It’s absolutely awesome, and here’s why: First there was the Word Marketing is a battle for the mind of the consumer, or rather positioning in the mind of the consumer. Each brand we relate to in our lives, equals an attribute or category that we equate with the brand. Let’s say I’m a consumer looking for a car, and my primary concern is that it is safe. Which car brand is the leading safe car? I would say, Volvo is the leading safe car.
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    Edgar's Blog

  • Marketing Mythology: The ROI of Storytelling

    Ralitsa Golemanova
    17 Mar 2015 | 5:56 am
    Recently the guys at Fanfara asked us to share our thoughts on the ROI of storytelling. So this got me thinking, do people really need to measure everything? And I know the answer is yes. When you’re running a small business and you have to decide in what communication method to invest; when you’re handling your company’s marketing efforts and need to tell your boss how you’re progressing; when you’re living the hectic startup life and have five minutes for marketing… In all these cases, and many more, you just need a proof that storytelling works. So, if you’ve been wondering…
  • The Stages in the Brand Story and How People Relate to Them

    Ralitsa Golemanova
    11 Mar 2015 | 6:41 am
    When telling the story of brand storytelling, there is no better way to show its depths than splitting its atoms. That’s how we humans investigate new things. We rip them apart, see their insides, and then close them for further use, convinced of their usefulness. Blame it on curiosity! We’ve long discovered the internal logic of storytelling. After all, this communication plus survival mechanism has been with us for quite a while. The stages in a brand story are strongly archetypal, so it’s no wonder that they have such a powerful neurochemical and thus psychological effect on us. We…
  • Why the Core Brand Story Is a Permanent Asset for Your Business

    Ralitsa Golemanova
    6 Mar 2015 | 2:51 am
    Recently we’ve been wondering – and finding answers – to important storytelling questions. How to make love stay (between your brand and your customers), how to find the right people who’ll love your business, and how your brand story gives your marketing a purpose. But let’s consider another essential question. Why the core brand story is so important? Why your small business can make miracles with it? To give you a thorough example why the core story of your brand is something you need – and is there to stay, let me share a few thoughts here. Warning: involves an…
  • It’s All in the Story, Freelancers

    Ralitsa Golemanova
    4 Mar 2015 | 2:46 am
      Ahoy, friends. You know, a wise person once said that the universe is made of stories, not of atoms. Because whatever you do, you need a good story to go along with it. And the same goes for freelancers. The freedom-loving creatives have the perfect stories – they just need to tell them.
  • SingleID: Edgar Storytelling in Practice

    Ivan Petkov
    26 Feb 2015 | 12:55 am
    How we helped the guys at SingleID find their own single ID: a coherent and unified brand story and personality that fits their awesome product. What’s that? You lost your password again? Where did you store it? Oh, I see, on some random post-it note that was lying around on your desk. Well, maybe it’s time you thought about alternatives. One such alternative comes in the form of SingleID, an app that says ‘goodbye’ to all passwords, usernames and fill-out forms. Forever. Imagine all the people living… without passwords. It’s easy if you try! The guys at…
 
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    Edwin Dearborn

  • Personal Branding Expert Features Unique Marketing Platform

    Edwin Dearborn
    15 Mar 2015 | 12:03 pm
    As a personal branding expert and published author on the subject, I know that creating and distributing engaging and helpful content is one of the most powerful, proven methods to generate brand awareness, as well as increasing consumer interest and…Read more →The post Personal Branding Expert Features Unique Marketing Platform appeared first on Edwin Dearborn.
  • Report: Small Business Consulting Orange County CA

    Edwin Dearborn
    13 Feb 2015 | 7:25 am
    REPORT: SMALL BUSINESS CONSULTING ORANGE COUNTY CA – The small business is the backbone and cornerstone of the American economy, and in particular here in Orange County, CA. In fact, second only to our veterans and men & women in…Read more →The post Report: Small Business Consulting Orange County CA appeared first on Edwin Dearborn.
  • Content Marketing Myths Exposed

    Edwin Dearborn
    12 Feb 2015 | 8:41 am
    There are several content marketing myths. We are all hoping that this excitement and buzz surrounding content marketing was going to be the answer to our sales prayers. Content marketing is not some angel that will come down and bless…Read more →The post Content Marketing Myths Exposed appeared first on Edwin Dearborn.
  • The Guerrilla Marketing Budget That Grows A Business

    Edwin Dearborn
    11 Feb 2015 | 7:48 am
    To survive in business your must market and sell. Having a guerrilla marketing budget in place, and adhered to, can be your competitive edge when you are starting out. When one is one a tight budget, or are trying to…Read more →The post The Guerrilla Marketing Budget That Grows A Business appeared first on Edwin Dearborn.
  • The Inspiration To Write: My Dirty Little Secret

    Edwin Dearborn
    10 Feb 2015 | 9:03 am
    The inspiration to write. Whether you are an author, blogger, screenwriter, poet or song writer, becoming inspired to write can become difficult at certain periods in your life. Sooner or later you will hit that wall that has often been…Read more →The post The Inspiration To Write: My Dirty Little Secret appeared first on Edwin Dearborn.
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    AIMS Blog

  • Start Blogging Today with 3 Helpful Tips for Success

    16 Mar 2015 | 2:26 pm
    Recently, I find myself having a very similar conversation with many of our clients surrounding the topic of blogs so I figured, what better place to discuss the how-to’s of blogging, than in a blog! The most common concern I hear is “what do I write about”, followed quickly by “I’m not a writer” and “what if nobody reads what I write”. I.  Picking Your Topic You are uniquely qualified to write a blog, because at the end of the day, other people may hold the same position, but nobody else has the exact same experiences you do.  This is where you start coming up with…
  • Is Email Marketing Still Relevant?

    9 Mar 2015 | 5:35 pm
    You're sitting there at your desk, head buried in the latest "to-do" from your task list, and you receive a marketing email with the subject line: "FREE MARKET STUDY AND INDUSTRY REPORT." Your eyes glaze over as you finish reading the Subject Line - and then: Click - Move to Trash.  You think to yourself, "is anyone still doing email marketing?" Obviously there are businesses out there emailing you - so yes - but it's so “spammy” and irrelevant. The more important question is “does anyone actually doing email correctly?”. The answer is yes,…
  • Pick Up The Poop on Your Website

    3 Feb 2015 | 7:51 am
    My neighborhood has those dog waste stations throughout. I don’t own a dog, but these seem to be handy stands. For about a month now, I’ve noticed one of those little black bags laying near the curb in one of my neighbor’s front yard. Every time I walk by with my family or go out for a run I see it. Week in and week out a bag of dog poop has been in their front yard. They are new to the neighborhood, so I have no idea if they own a dog or not. Regardless, I keep thinking, how could they not pick this up? It’s not overly gross or even that noticeable, but it’s still a plastic bag…
  • Jumping on the Super Bowl Brandwagon

    27 Jan 2015 | 9:57 am
    Since posting this morning, GoDaddy pulled their puppy commercial from Sunday's rotation.  Click here for the full story. If you’ve been living under a rock trying to recover from the chaos of the holidays, or if “Deflategate” is the only thing filling up your news feed these days, then let me bring you up to speed.  This weekend marks one of the biggest showdowns all year…the fight to see who reigns supreme until this time next year.  I am, of course, talking about the competition for best Super Bowl Commercial, which let’s be honest, is the only reason some people…
  • The Tortoise vs. The Hare in Social Communication

    13 Jan 2015 | 4:30 am
    Imagine this…you arrive at the airport, with just enough incredibly productive time before your next flight. You head off to your gate, only to receive a call from the airline letting you know your gate moved, so you keep on trekking.  You sit down, plug-in, and hone in on your to-do list.  Fingers flying across the keys, head softly nodding to the ever-present music in your headphones, when BOOM…everything around you goes dark and the dreaded battery low indicator starts flashing again!  This was my experience Friday and needless to say, I was mildly perturbed and it did…
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    adotcomdesign.com

  • Why Hire Us?

    tony rehor
    9 Mar 2015 | 8:52 am
    Why should you hire us for your marketing strategy? The first and foremost reason is our commitment to the success of our clients. We push hard to grow your business by using proven digital marketing plans. The number one problem for small business is in this hurry up society the only effective way to be found is the Internet. We provide everything you need to succeed and we offer all at amazing prices. Our track record speaks for itself. We have a large portfolio of local Ottawa, IL clients that have seen great improvement in customer leads. We put you on the front page of Google for…
  • How we Deliver

    tony rehor
    9 Feb 2015 | 6:37 am
    How can we deliver high quality service at breakneck speeds and charge a low price? We are asked that question often and the answer is outsource. We use a large group of designers and marketing specialist located all across the United States. When it comes to paper goods and signage we strive to hire a local merchant in your town to keep local business alive. We do not make a large killing profit from our customers as one might think. We are here to make sure small business and entrepreneurs have the same edge as the company’s with deep pockets. Call us today and let us show you how we…
  • Is Search Engine Submission Necessary?

    tony rehor
    17 Apr 2014 | 6:06 am
    The simple answer is no – search engine submission isn’t necessary. The majority of search engines nowadays (most notably Google) crawl and index pages by following links. Using that logic, a single inbound link from any already-indexed page will identify your page to the engine. Subsequently, if that page links to other pages within your site, they will also be indexed… and so on. For this reason, inbound linking is very important. In fact, acquiring back-links may be the most important of SEO. In theory though, a website owner shouldn’t have to ’scout’ or ‘hunt’ for…
 
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    Melbourne Brand Design, Brand Development

  • Top 8 Tips from Brand Developers of Melbourne for Your Business

    liq bran
    10 Mar 2015 | 2:50 am
    The fabulous advantages of a usefully defined brand can bring the same as when folks fall in love with each other! The customers connect emotively with your brands because they share the same values and beliefs of your brand which ultimately leads to higher sales and better brand variation. It also brings you loyal customers.Below I am going to explain ten tips on how to effectively implement brandingfor your business.1. Begin by specifying your brand.Check properly the product or service your business offers, identify the space in the market it conquers and research the poignant and rational…
  • Salient points to achieve Brand Positioning

    liq bran
    25 Feb 2015 | 11:45 pm
    What is Brand Positioning?In simple words, brand positioning is the method of positioning your brand in the mind of your clients. Brand positioning is also referred to as a positioning plan, brand policy, or a brand positioning announcement.So how to develop your brand positioning, let’s have a glance on them. There are 8 steps to position your brand in the market which is given below:In order to build a position approach, you must first recognize the uniqueness of your brand and conclude what distinguishes you from your rivalry.8 Key Steps:1. Figure out how your brand is positioning itself…
  • Brand Design in Melbourne – A smart move for any organization

    liq bran
    1 Feb 2015 | 10:42 pm
    Every business needs to be famous in this competitive market otherwise the competitors will grab all the areas you want to cover. But there are some brand design agencies who can help out to acquire this kind of situation. When an owner of a business approaches you to establish a new brand identity for their product, service or event, things can look a little bit deterring. The brand design in Melbourne is really very incredible. The agencies apply all the skills they have to build up in your brand in a slightly different way. There are some expert tips which are applied by these brand design…
  • Boom Your Market Positioning Strategy by Asking 5 Questions To Yourself

    liq bran
    16 Jan 2015 | 11:43 pm
    Starting before each business, a proper strategy is quite essential. So what you need to be prepared while planning something? Ask your mind and relax! I will explain some questions and definitely their answers which you should ask yourself before planning your marketing positioning strategy.                                1. Who are your targeted audiences?It is the first and foremost question to ask your mind because without identifying proper audience your business will be just like bird without wings. So…
  • What Brand Developers Adopt to Empower Your Business?

    liq bran
    16 Dec 2014 | 3:52 am
    To enhance a business, it is quite important to empower the brand name in the market. Even if you draw our eyes on history, the successful business professionals like Steve Jobs who have given all his effort to make the brand “Apple” world famous and approve by worldwide users. The strategy of your brand should be based upon your business and the goal of your company.It is very imperative that you should understand your strategies of branding very clearly. For example: how, when and to whom you should communicate about your product and services. The concise policy of brand developers will…
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    World Branding Forum

  • Calvin Klein Watches + Jewelry Celebrate the Brand’s 2015 Lines at Baselworld With Exclusive Event

    WBF
    20 Mar 2015 | 9:57 am
    Brand Presents Student Winners of Design Competition at Schools in North America, Europe and Asia ck Calvin Klein Watch + Jewelry Co. Ltd., a joint venture between Calvin Klein, Inc. and Swatch Group, hosted a special, invitation-only dinner last evening to celebrate the 2015 Calvin Klein Watches + Jewelry at the cultural centre, Brasilea Foundation in Basel, Switzerland. Held during Baselworld 2015, the world’s largest watch and jewellery fair, the event also featured a musical performance by the British singer-songwriter Birdy. At the dinner, Laura Burdese, President of Calvin Klein…
  • Fergie launches Outspoken Fresh Fragrance With Avon

    WBF
    19 Mar 2015 | 9:07 am
    Multiplatinum singer Fergie continues her partnership with Avon with the launch of Outspoken Fresh, a new fragrance for women. Outspoken Fresh captures the exhilarating rush of the stage through bold and intoxicating notes and is the latest in Fergie’s Outspoken franchise with Avon, one of the most popular fragrance lines in the brand’s history. To celebrate the launch, Avon is hosting an exclusive product sweepstakes. Fans can enter to win one of 100 bottles of new Outspoken Fresh by Fergie, with the chance to receive one of 25 exclusive bottles signed by Fergie by inviting friends to…
  • Autotrader Unveils New Brand Identity

    WBF
    17 Mar 2015 | 8:09 am
    Fresh logo reflects evolution underway in the company Nearly 16 years ago, Autotrader created the online automotive marketplace and began a transformation in the way cars were bought and sold. In the years since, Autotrader has evolved into a digital solutions company offering a suite of tools that make car buying and selling easier for consumers, dealers and manufacturers, and attracts the largest audience of any third-party automotive site. Today, the company affirms that progress with the launch of a new logo and brand identity. “This new brand identity reinforces the transformation…
  • Iconix Brand Group Acquires Full Ownership of Iconix China

    WBF
    16 Mar 2015 | 9:19 am
    Iconix Brand Group, Inc. today announced that it has acquired the remaining 50% of Iconix China from its joint venture partner Novel Fashion Brands Limited, owned by the Chou family, for $56.4 million, of which $40.4 million was paid in cash and $16 million was paid in the Company’s common stock. “We view China as a major growth opportunity. Through Silas and Veronica Chou’s expertise and relationships, Iconix China has successfully launched nine of our brands with more than 900 standalone stores, shop-in-shops and counters throughout China,” stated Neil Cole, Chairman…
  • IHG Rewards Club Signs Global Partnership With Mahindra Racing Formula E Team

    WBF
    12 Mar 2015 | 9:44 am
    InterContinental Hotels Group has announced a multi-year partnership between its industry leading loyalty program, IHG Rewards Club, and the Mahindra Racing Formula E Team Formula E is the world’s first all-electric powered motor racing Championship consisting of a series of races known as ‘ePrix’ all held on city-center street circuits. Formula E represents cutting-edge engineering and progressive design. It promotes clean energy and sustainability, which makes it a great partner for InterContinental Hotels Group (IHG) with its own strong track record of innovation and…
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