Branding

  • Most Topular Stories

  • Product Marketing: Inbound Marketing, Content and Launch Approaches

    spatially relevant
    Jon Gatrell
    2 May 2015 | 7:27 am
    An Inbound Marketer's Guide to Product Marketing from rickburnes
  • 8 Ways To Respond To Brand Critics

    Branding Strategy Insider
    Mark Di Somma
    19 May 2015 | 12:10 am
    Being non-popular is not the same as being unpopular. Brands that are non-popular are simply not prepared to do whatever it takes to court popular favor. They do their own thing, their own way – and look to attract cult followings via like minds. But brands that have become unpopular have lost likeability. That’s a disturbing development if you’re trying to be liked by as many people as possible. The hardest thing about seeking to be liked is that we all do business today in an environment where criticism is ubiquitous. The ability for anyone with an internet connection to not just hold…
  • Nine trends in packaging

    Landor Blog
    23 Mar 2015 | 4:03 am
    1.  Brands as your best friends: Good-bye slogans and catchphrases. Whether it’s websites, tweets, or texts, brands will use straightforward dialogue infused with honesty and emotion.  2.  Packaging does the work for you: Active packaging lets you get your snack fix without lifting a finger. From self-heating cans to self-opening paper packs, packaging is becoming empowered. One of the most intriguing aspects of this technology is its ability to help those with limited mobility.   HotCan uses active packaging to provide a hot meal without a stove or microwave in only…
  • The Recipe for a Perfect Logo [Infographic]

    Better Business Brand
    Robert Hacala
    14 May 2015 | 12:00 pm
    A logo is more than just a pretty image for customers to look at while they use a product or service. It’s the face of an entire brand, a symbol that determines how people feel about that particular company. This infographic will provide you with tips and ideas related to each of the qualities that a successful logo design must have.
  • health food marketing

    Tom Fishburne: Marketoonist
    tomfishburne
    24 May 2015 | 9:45 pm
    It’s a tricky time to be a food marketer. How consumers define what it means to be “healthy” is in flux. As a food marketing friend pointed out, consumers are increasingly prioritizing food purity over calorie count. Chipotle is the poster brand for the current state of health positioning. They’re taking a leadership role in progressive stances like GMO-free and sustainable sourcing. And this obscures the fact that an average meal at Chipotle packs a whopping 1,070 calories, close to a full day’s worth of salt, and 75% of a day’s worth of saturated fat. A Chipotle burrito…
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    brandflakesforbreakfast

  • soldiers on different type of battlefield

    Kristien Del Ferraro
    27 May 2015 | 5:10 am
    This past Memorial Day you likely took a moment to honor those brave soldiers that died in the battlefield fighting for our freedom, which is exactly what the holiday is about. Sadly though, many of us don't know about the 22 soldiers a day die on a different type of battlefield: their home, due to suicide. To raise awareness for this unnecessarily high statistic, nonprofit Mission 22 and Crispin Porter + Bogusky launched this incredibly heartbreaking campaign showcasing the homes where some of these soldiers committed suicide. But they don't want you to stop at just knowing about it, you can…
  • a whole new way to do pizza & a movie

    Kristien Del Ferraro
    27 May 2015 | 5:08 am
    Pizza Hut in Hong Kong knows nothing goes better with pizza delivery than a movie (well, maybe a good craft beer). But instead of doing the traditional partnership marketing stuff like "order a pizza, get a free Netflix or Hulu month, or an OnDemand rental," they took it up a whole lotta notches with a pizza box that turns into a movie projector. Yep, that little plastic piece that holds the box top up from your precious cheese has a projector lens that plugs into the front of the box, you then insert your phone, close the lid, and BOOM you have free movies! Cool!
  • fur-bulous fashion innovation

    Maureen Jones
    22 May 2015 | 5:29 am
    We know what you were thinking – why don’t they have a sweatshirt that keeps me warm while my cat purrs away in the front pocket? Right on – fair question. We've asked ourselves the same thing time and again. Wait no more because all of our fashion dreams have come true – the new Mewgaroo Hoodie is here and it’s 100% fur-bulous. The fashion forward garment includes a lined, washable wedge shaped front pocket large enough for a small animal (cat) to snuggle in, long sleeves with paw print design and thumb hole access AND ears on the hood. Get yours TODAY. Meow!
  • this “new beginning” gets us “feeeeeeeling gooooood”

    Maureen Jones
    22 May 2015 | 5:29 am
    In the past Volvo was known for safety, stability and frankly, being less than sexy. Not exactly the car someone dreams about, but rather the type of car one may feel obligated to buy. A valiant effort on Volvo’s part has brought forth a brand transformation of epic proportions - bringing Volvo, as they've coined, into the light of a "New Beginning". In partnership with the music artist Avicii (yes, you read that right), the two unlikely partners have launched a long-form commercial featuring Avicii's new arrangement of the song "Feeling Good" that focuses on their transformation and…
  • read a book. grow a tree.

    Maureen Jones
    22 May 2015 | 5:03 am
    Encouraging children to read is critically important to their development. Encouraging children to help save the environment is well, critically important to the world! Combining the two initiatives, successfully, is of brilliant! The Tree Book Tree program publishes children’s books that grow into trees when planted! The books are made out of acid-free paper, silk screened and printed with ecological ink. Now that’s bringing something full circle!
 
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    Branding Strategy Insider

  • 6 Ways Of Putting Truth Back Into Your Brand

    Mark Di Somma
    26 May 2015 | 12:10 am
    So you’ve looked long and hard at how your brand is managed, and it’s clear that the truth has been allowed to slip. If you no longer want to be managing a deceitful brand, how do you find a way back? 1. Start by setting new rules. Articulate “new rules of brand” that set out in a clear manifesto form what you will do and won’t do going forward. If necessary, revisit the values and behaviors that have condoned how your brand has been managed in the past. 2. Look for quick wins. What are the immediate things that you can do to turn around how your brand is managed? If you’re making…
  • Brand Transparency vs Brand Authenticity

    Chris Wren
    25 May 2015 | 12:10 am
    Last week, brand leaders from many industries gathered for The Blake Project’s annual Un-Conference at the Versace Mansion in Miami Beach. During a segment led by Mark Di Somma on Evolving Customer Engagement, one participant smartly reminded the group that transparency and authenticity are each unique. Mark Di Somma offered this, “We quite rightly think of both transparency and authenticity as being about truth. The difference is that transparency is about being true to others in what you disclose while authentic is about being true to yourself in how you act.” Transparency…
  • Shifting Brand Responsibility

    Mark Di Somma
    22 May 2015 | 12:10 am
    Let me make a suggestion to brand owners in the interests not just of transparency but of greater consumer belief. Stop communicating your efforts in sustainability, diversity, traceability, environmental contribution, fair trade etc as corporate social responsibility obligations. Instead, act on them, and account for them, as differentiating inclinations. And frame those inclinations within a broader, singular superset: your brand’s distinctive sense of its responsibilities. To that end, let’s stop talking about reporting. It smacks of obligation and compliance rather than commitments…
  • 8 Ways To Respond To Brand Critics

    Mark Di Somma
    19 May 2015 | 12:10 am
    Being non-popular is not the same as being unpopular. Brands that are non-popular are simply not prepared to do whatever it takes to court popular favor. They do their own thing, their own way – and look to attract cult followings via like minds. But brands that have become unpopular have lost likeability. That’s a disturbing development if you’re trying to be liked by as many people as possible. The hardest thing about seeking to be liked is that we all do business today in an environment where criticism is ubiquitous. The ability for anyone with an internet connection to not just hold…
  • Will Programmatic Marketing Live Up To Its Promise?

    Mark Ritson
    17 May 2015 | 12:10 am
    There was an interesting interview with Bacardi’s CMO Dmitry Ivanov in the Australian marketing magazine Mumbrella last week. He was quick to acknowledge that he “sits in the camp” of those who believe that TV is a medium in decline. Asked whether he believed TV had become less relevant for a company like Bacardi, his answer was unequivocal. “I would agree with that,” Ivanov told the magazine, “and it is proven by…how much time the younger generation spend watching any TV program.” Obviously, as the CMO of a giant company like Bacardi, Ivanov has access to swathes of complex…
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    Jonathan Salem Baskin

  • Johnson Controls Bets On Its Own Innovation

    jonathan
    19 May 2015 | 1:27 pm
    Though the market for external symbols of innovation is red hot these days, Johnson Controls is quietly dialing down the rhetoric, and focusing on building its own version of innovation. Considering its founder invented the thermostat 130 years ago, it makes perfect sense. “Innovation has always been at the heart of what we do,” explained Kim Metcalf-Kupres, Chief Marketing Officer, and leader of its innovation initiatives. “I mean, we’re continuous with a big C, so our opportunity is to systematize the Johnson Controls way of innovating strategy, manufacturing, marketing and customer…
  • Sears Could Disrupt Throwaway Tech Culture

    jonathan
    18 May 2015 | 10:31 am
    Much has been said about Sears and what seem like existential questions about the future of its retail stores, but what if it were quietly disrupting the very nature of consumer relationships with technology products? I think that’s exactly what it’s doing.  The company has launched a Seattle office, and recruited retail tech execs to help it get a handle on the data it has amassed from the 40,000+ daily service queries its Home Services group collects on washing machines, refrigerators, and other appliances. It turns out that the industry average is that about 1 out of every 4 customers…
  • The Verizon AOL Combo Makes A Lot Of Sense

    jonathan
    12 May 2015 | 12:29 pm
    When AOL acquired Time Warner in 2000, it was the nascent online player combining with an older media publisher. Today’s announced acquisition appears to turn those tables, as AOL’s most visible activities are based on traditional content creation, while Verizon is the player in digital and social connectivity. The details reveal a combo that makes a lot of sense. Oh, what a difference a decade or more makes. AOL is nothing like it used to be. It operates very visible content sites, such as Huffington Post, TechCrunch, andEngadget, but it makes its money teeing-up ads for other sites…
  • Uber’s Maps Dream Doesn’t Have to be a Privacy Nightmare

    jonathan
    11 May 2015 | 11:24 am
    Though not confirmed, a number of news sources reported last week that Uber has bid $3 billion for Nokia’s HERE map service, which commands four-fifths market share of in-vehicle GPS worldwide (the numbers are lower in the US, but on the rise). Other brands are also in pursuit of the business. If true, the bid makes sense on purely financial terms, considering Uber could own and apply locational data in support of its drivers, not to mention any of the interested brands using the service to emulate Google’s overall privacy data exploitation model. There’s also the fact the software…
  • Northwestern’s Non-Linear Approach To Innovation

    jonathan
    7 May 2015 | 4:00 pm
    It’s popular to think that the best, most successful innovators are experts at innovating. The assumption drives much of what’s taught in schools, and marketed by brands to the media. Innovation is a skill, or job description that results in things that evidence it. Only it’s wrong, or at least a gross oversimplification. According to Julio Ottino, Dean of Northwestern’s McCormick School of Engineering, innovation is the result of a complex set of behaviors by talented people that link and reinforce each other in unpredictable ways. Ottino draws his inspiration for this view from his…
 
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    Drew's Marketing Minute

  • Who shouldn’t you serve?

    Drew McLellan
    18 May 2015 | 6:42 am
    Who shouldn’t you serve? I have often said that the power of a good brand is not only does it attract your sweet spot customers but it repels the wrong customers. Too many businesses adopt the “every dollar is a good dollar” philosophy which inevitably brings them misery, unhappy customers and financial losses. When you try to serve people who are a bad fit — they almost always leave, disgruntled.  And that’s after you have chased your tail, trying to make them happy, even if it means you lose your shirt. You’re far better off to dramatically narrow your…
  • Show your customers that you care

    Drew McLellan
    5 May 2015 | 5:59 am
    In previous posts, we’ve explored the idea that a potential buyer has to know, like and trust you before they’re going to buy anything from you.   In this one, I want to dig into the trust part of the equation a little deeper and how important it is to show your customers that you care. I think that the trust goes far beyond trusting your brand promise or trusting that your product will perform.   No doubt that’s part of the equation but I think it’s more than that. The trust level they’re really looking for is the reassurance that they can trust you to take care of them if…
  • Where has your planning taken you so far?

    Drew McLellan
    22 Apr 2015 | 5:21 am
    As the first quarter of 2015 whizzes past us, it’s time to take stock of your planning abilities. 25% of the year is now done. How are you doing on your goals for 2015? I suspect the answer to that question fall into one of two camps. Camp One (also known as the Camp of the Seat of My Pants): Goals? We’re doing pretty well. I think. Translation: We didn’t set SMART (specific, measurable, attainable, realistic and time-bound) goals so we know we want to make more money than we did last year, but other than that – we’re not sure what success in 2013 looks like. Camp Two (also known as…
  • What do you know about our YouthNation?

    Drew McLellan
    14 Apr 2015 | 5:31 am
    I just finished a new book, YouthNation: Building Remarkable Brands in a Youth-Driven Culture, (click to buy on Amazon – affiliate link) by Matt Britton and found myself nodding, sighing and scribbling notes throughout the read. You know me…. I like books that give me tangible actionable insights and this book is packed with them. If you’d like to win a copy — read down to the final paragraph. Our nation’s youth has collectively transformed from a fringe counter-culture to THE culture of our nation. In doing so youth has become the preeminent driver of all…
  • Don’t forget the marketing basics

    Drew McLellan
    30 Mar 2015 | 11:30 am
    It’s so easy to be mesmerized by all the marketing technology around us and forget about the marketing basics. But whether you’re executing a traditional campaign or a digital one — the marketing basics matter. My Italian grandma (who provided many marketing tips via this series) spent most of her time in the kitchen. I remember sitting at the table, watching her work her magic and her reaching for a huge jar of oregano. As she pointed the jar at me, she said, “You always need to keep the basics in stock. And no matter how fancy you’re getting, the basics still…
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    Ries' Pieces

  • What can a red nose do?

    Laura
    19 May 2015 | 1:34 pm
    What can a red nose do? It can build a brand. A red nose is the visual hammer for Red Nose Day, a campaign started in the U.K. and has now moved into America. The Red Nose Day fund is a program of Comic Relief, a non-profit that raises money for children living in poverty. Hundreds of charities do similar work, but most don’t become as well-known or raise as much money. The difference? A visual hammer that drives the brand into the mind. It might be a simple or silly thing like a pink ribbon, a yellow bracelet or a red nose. Three visuals that have built powerful, relatively-new non-profit…
  • HP splits into a circle and a rectangle? Oh my.

    Laura
    23 Apr 2015 | 7:10 am
        Hewlett-Packard is breaking up. It plans to split into two companies, separating its computer and printer businesses from its faster-growing corporate hardware and services operations.     The computer and printer businesses would be known as “HP Inc.” and the corporate hardware and services businesses as “Hewlett Packard Enterprise.”     Are more-focused companies a good idea? You bet. Each will have more independence and flexibility to prosper in the fast-paced technology world we live in.
  • Political Branding - 2016 Preview

    Laura
    15 Apr 2015 | 11:52 am
    Running for President of the United States means building a brand that at least 51% of the country is willing to buy on Election Day. Not an easy task in a country as large and diverse as America. Too narrow a focus and you won’t get a majority vote. A narrow focus builds a brand, but a wide base wins the election. The task is huge. Even the iPhone doesn’t have a 51% share of the smartphone market in the U.S. The key to winning an election is to find a key issue narrow enough to stand for something but broad enough to be appeal to several constituencies. George H. Bush – “No new…
  • Hashtag Branding - How to not get burned

    Laura
    19 Mar 2015 | 11:53 am
    Starbucks, like most companies these days, is obsessed with buzz. Not the kind you get from a double-espresso but the kind you find online with tweets, hashtags and likes. It used to be that the major media outlets controlled the conversation. Today, consumers via social media have the power to start, join or change the conversation. The media covers the buzz instead of creating it. As a result, companies are trying harder than ever to encourage consumers to start conversations online with hashtag campaigns. The hope is for a viral success that will reflect positively on the brand. That is…
  • Super Bowl 2015

    Laura
    2 Feb 2015 | 1:04 pm
    There was a lot of action on the field during this year’s Super Bowl including a spectacular ending. There wasn't as much action in the ads since most of them took a thoughtful, serious, sentimental approach this year. We saw fewer special effects, sexy girls and kicks to the crotch. And the few that took that route fell flat. What did score big is what always scores big. Ads from brands that own strong positions in the mind, that dominate categories and that hammer us with a familiar theme and visual in a new and entertaining way.   Consistency Works Budweiser…
 
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    Tom Fishburne: Marketoonist

  • health food marketing

    tomfishburne
    24 May 2015 | 9:45 pm
    It’s a tricky time to be a food marketer. How consumers define what it means to be “healthy” is in flux. As a food marketing friend pointed out, consumers are increasingly prioritizing food purity over calorie count. Chipotle is the poster brand for the current state of health positioning. They’re taking a leadership role in progressive stances like GMO-free and sustainable sourcing. And this obscures the fact that an average meal at Chipotle packs a whopping 1,070 calories, close to a full day’s worth of salt, and 75% of a day’s worth of saturated fat. A Chipotle burrito…
  • ad creative checklist

    tomfishburne
    17 May 2015 | 4:56 pm
    Ad creative usually runs a gauntlet to get approved. Marketers often evaluate ads by ticking creative checklists to make sure ads are effective. But those very checklists, while intended to motivate best practices, can lead ads to become formulaic. And formulaic ads aren’t memorable. I spoke at a marketing conference in Nashville a couple weeks ago and heard the story of the first Apple iPod ad. The iPod ad that usually comes to mind is the famous one with the dancing silhouettes, but that one came later. The ad that actually introduced the iPod in 2001 was far more traditional. It followed…
  • marketing seat at the table

    tomfishburne
    3 May 2015 | 6:12 am
    Around the executive table, marketing has traditionally had the hardest time proving their value. The correlation between marketing investment and revenue impact has often been fuzzy. This is particularly true for consumer marketing. When a shopper picks up a particular bottle of shampoo in the grocery aisle, how much of that decision was influenced by marketing? How much of that decision related to years of brand investment, how much to the latest ad, how much to the recent packaging redesign, how much to the placement on shelf, how much to the in-store sales promotion? There are a lot of…
  • it’s called advertising

    tomfishburne
    19 Apr 2015 | 3:55 pm
    Everything my younger daughter needed to know about advertising, she learned by buying Sea Monkeys with her allowance a few years ago. The ad pitch (which hasn’t changed since the version they ran in comic books when I was a kid) promises this whole world of smiling cartoon creatures and then the actual product is a dried pouch of brine shrimp. A lot of what marketers are trained to do is weave together an amazing story about something as mundane as a dried pouch of brine shrimp. Over time, we grow to expect marketing to over-promise and under-deliver. Kids develop BS detectors early.
  • client-agency relationships

    tomfishburne
    12 Apr 2015 | 5:51 pm
    I’ve worked on both sides of the client-agency fence and have seen the power of deeply collaborative relationships between brands and their creative partners. Mutual respect and trust leads to the most engaging work. I’ve also seen what happens when vendors are treated too much like, well, vendors. Creative services are sometimes negotiated by the same procurement groups that source soybeans or corrugate cardboard. It can lead to the lowest common denominator and can take the wind out of the sails of any creative relationship. In the last few years, many big brands have started increasing…
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    Personal Branding Blog - Stand Out In Your Career

  • Is the Employer Always Right?

    Alex Freund
    27 May 2015 | 10:30 am
    In this new, chaotic, and uncertain century, with its more and more minutely specialized occupations and skill sets and with nothing to do with the faltering economy, it’s not only human resources employees who might not be familiar with certain job skills and the actual needs of the open positions in their organizations. Believe it or not, the hiring managers themselves many times don’t know their own needs until the hapless chosen candidate has completed a typically extensive, lengthy, complex, and personally probing on-boarding administrative process and the candidate has already…
  • Moving from no communication to harmonious relationship

    Elinor Stutz
    27 May 2015 | 2:30 am
    You might have just landed a new and exciting client. Putting your best foot forward is essential for building a long lasting relationship. But sometimes, although your best was delivered, the communication seems to die. It completely ruins your day and sometimes even an entire week. It’s not worthwhile to allow this to happen because it poorly affects all else you do in that time period. An improved approach is to review everything that took transpired prior to the silence in place. As long as you are certain you are performing at your best levels, you have nothing to regret. The problem…
  • Lies They Tell in Business School

    Sarah Landrum
    26 May 2015 | 12:30 pm
    Anyone who has been to business school knows that there can be huge discrepancies between what’s taught in the classroom and what happens in the working world. These discrepancies aren’t the fault of professors, but are the result of what occurs when humans – and their penchant for unpredictable and less-than-scientific behavior – are thrown into the mix. This means that everything you learn in business school is valuable, but you still have to know when to get creative and color outside the lines. Your personal branding as a business leader depends on being able to spot the lies…
  • The 3 Job Interview Questions You Never Expect

    Nance Rosen
    26 May 2015 | 10:30 am
    Would you be shocked into dumbfounded silence, if a hiring manager asked you these three questions in a job interview? What have you invented? What is your greatest achievement in life? When have you stood up to authority? What? These are BIG questions, taken from a real interview. They get at the meaning of your life. Your answers define you as a person with – or without – self-knowledge, self-worth, and purpose. Would you be able to answer them on-the-spot? Should you be prepared for them or momentous questions like them? After all, most people consider job interview questions a mere…
  • 10 Hardest Interview Questions

    Ceren Cubukcu
    26 May 2015 | 2:30 am
    Competition for finding a job is getting fiercer every day. There are many talented candidates applying for the same positions.  Therefore, companies are highly selective and ask the hardest questions they possibly can to put the candidates under more pressure. Thus, they evaluate if the candidates can succeed under any circumstance. It would be to your advantage to go to your interview prepared. The more you get prepared, the more you can succeed and get an offer. Remember you may have only one chance to show them that you are the right candidate for your dream job. Use the below questions…
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    Igor

  • Our Latest Naming Work: Sliver Vodka

    igor
    25 May 2015 | 11:46 am
    An extraordinarily interesting and challenging naming assignment: Find a name that works for “All natural fruit infused” AND it had to be “a sexy / edgy name”. “Sliver” is spot on the confluence of these seemingly disparate ideas. And of course the name had to be a word that “had never been used for a food or beverage anywhere in the world”. Simple. Sliver Vodka
  • Tesla – Anatomy of a Great Company Name

    igor
    12 May 2015 | 11:40 am
    Tesla is a fantastic name for revolutionary electric car company, but not a name that could navigate a typical corporate naming process and survive. The death of a thousand cuts would include: We can’t acquire Tesla.com, we’d have to use Teslamotors.com, a non-starter. Electrificity.com is available. Let’s go with “Electrificity” instead – we can get the domain. Nicola Tesla’s inventions were all in AC, not the DC battery power the cars use. Edison was the man when it came to DC. Tesla advocated the opposite Most people don’t know who Tesla was…
  • “AeroBurner” Golf Clubs & Balls by TaylorMade. Named By Igor.

    igor
    10 May 2015 | 9:29 am
    The complete line of AeroBurner Clubs and Balls
  • Chain of Children’s Dental Offices We Named Launches

    igor
    9 May 2015 | 5:06 pm
    Smart Mouth As you would expect, lots of their competitors have “smile” in their names. So instead, the name Smart Mouth makes you smile. Using the word “smile” in a name is explanative, using words that cause your audience to smile is demonstrative. In naming & branding, as in all aspects of life, demonstrating is always more effective than explaining. It’s also a twist on a descriptive name, saying “It’s a Smart choice for your Mouth” and that the dentist is “Smart about Mouths”. Since parents, not kid’s are the…
  • How To Create Compound Names Like Instagram, Snapchat & Airport

    igor
    8 May 2015 | 3:53 pm
    Instagram and Snapchat are identical constructions. Each simply substitutes new words from an accepted utility name: Instant Message. Insta & Snap are synonyms for Instant, and Gram & Chat are substitutes for Message. Since Instant Message is already a universally adopted name, you know that Instagram and Snapchat will be accepted as well. If what you’re naming doesn’t map to a two-word generic, break it down into one first. You can do this by re-purposing an unrelated, well-known compound word, as in Apple’s Wi-Fi base station being called “Airport”…
 
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    GIRVIN | Strategic Branding Blog

  • THE HIGH AND LONG WAVE | BRAND SURFING

    Tim
    27 May 2015 | 9:00 am
    THE ALLEGORY OF THE WAVE WATCH, THE BOARD, THE TREND AND THE CURL. My first exposure to waves was when I was about 4 years old — my father was a Captain of Surgery, stationed at Fort Monmouth. We used to go to the Jersey shore — and Dad would run me down to the beach — with me on his shoulders and into the waves we’d go. He’d be submerged and I’d be above — supposedly — the breakers. What that actually consisted of was big waves, complete submersion, and lots of saltwater swallowing. And unforgettable memories of being with my Dad. But this taught me the great lessons of ocean…
  • The History of the Hammer

    Tim
    20 May 2015 | 10:00 am
    The Tool, the Allegory, the Legend I’ve been using hammers. And collecting old hammers. Have you tried working with multiple hammers, their wood and metal shafts, their weighted mallet heads, explored how they work? The weight, the heft, the swing, the balance, the impulsion: Like saws, the design of every part of the hammer counts, from the weight of the head, to wood of the handle shaft, the length of the balance — and the detailing of how these come together — the expansion of the shaft, split or expanded, nocked or wedged at the head, ensuring no free-flying hammer heads. Rough…
  • Who Do You Love?

    Tim
    13 May 2015 | 10:00 am
    Love Brands: Relationships, Commitments and Storytelling. I did this installation, out on a cliff, away from everything, looking out — the deep blue sea. And the sun. And I was “looking through L O V E,” thinking about that ancient question: “who do you love?” “And what do you love?” If I ponder the most astonishingly powerful experiences in my life, mostly they come back to beauty and love. Other designers talk — that I’ve recently heard — of UX utility, navigational worthiness, solution-binding, and app-worthiness. All good, but what does it mean in the…
  • The Script of Being | Drawing Words and the Orienteering of Alphabets

    Tim
    6 May 2015 | 9:00 am
    The Draft of Knowing — Stroke on Stroke, Journey to Journey, Line to Lineage. [a b o v e] Presentation wall, with calligraphic drawings and educational references, photographic brand boards, working tools, broadsides and flow examples. [FIRST POSTED 2010] A couple of years back, I was exploring the hand drawing of letterforms, with a team from Girvin, Inc., a teaching workshop — and it was about finding motion, gesture, the curve, the light and the dark, what is seen and stroked, and what is left blank — untouched. I’d been teaching calligraphy, once again — since college time, I…
  • The Aesthetics of Rust

    Tim
    30 Apr 2015 | 9:00 am
    Wabi Sabi and Beauty There is a perspective that things that have lived for a long time are worthy of respect and admiration. Old is more beautiful. You can’t fake old. Wabi Sabi. That Japanese principle of beauty in age comes to a reflection of two principles — rustic utility, and aged by use = beauty. That there is something beautiful to be known in things that have the patina of time — the spattered layering of molecular moments, atomic-strike points and indices that change things forever. Skin. Stone. Wood. Metal. Some might call aged objects — ruined. And there is an aesthetic,…
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    The Engaging Brand

  • Are You Being Too Sensible To Succeed?

    Anna Farmery
    26 May 2015 | 8:27 am
    We are taught from being children that sensible is a good thing. We are taught to be sensible and obey the rules. But …..being sensible can hold you back in business. Sensible is often seen as playing the safe game, yet the definition of sensible is “chosen in accordance with wisdom or prudence; likely to be of benefit“. To be sensible in business therefore needs two things:- wisdom and benefit. So how do you make a sensible decision? You need to develop your wisdom. Wisdom is not given, it is earned through constant learningClick To Tweet Wisdom is the fruit of a life…
  • Who Else Wants to Be The Perfect Leader?

    Anna Farmery
    20 May 2015 | 7:57 am
    Do you believe your business is perfect? Do you believe your leadership style is perfect too? For all readers who answer yes….double check your view and those of your customers are in alignment! For the rest of us, long hard days are spent trying to make our business offer ‘perfect’. Let me challenge this idea of perfection. Let me offer a different way of looking at our businesses….. Why? Because perfection doesn’t exist, it is subjective and it although it can offer you the fuel to keep striving, it is also unachievable. Why not differentiate yourself through…
  • 533 – Dominate Digital Disruption Before It Dominates You

    Anna Farmery
    19 May 2015 | 7:53 am
    Digital can overwhelm. Digital can feel like the driver behind ALL marketing and business decisions but is that right? Ray Wang, Principal Analyst, Founder, and Chairman of Silicon Valley based Constellation Research, Inc joins Anna Farmery to talk about Disrupting Digital Business – his new business book published by Harvard Business Press. Why digital should not be disrupting business but helping business to disrupt business itself. Why the 2008 dot-com bust didn’t increase fear of digital, instead created hope for a new business model. How digital has decreased the size of…
  • Are You Ready for the Renewal Challenge?

    Anna Farmery
    15 May 2015 | 6:57 am
    Ever feel burned out by all the newness and change that you have to embrace? Well don’t worry….the ‘experts’ are wrong! New marketing is about renewal not new techniquesClick To Tweet Think about it…. We have always had content marketing – remember catalogues? We have always had conversations – just in person. We have always had communities – I am old enough to remember new Volvo drivers would wave to each other! New marketing should be renamed RENEWAL marketing. The emergence of the web means that you just cannot send out the same communication…
  • The Definition of Design For The Modern Consumer

    Anna Farmery
    14 May 2015 | 9:46 am
    Design is not about art. Design is not about beauty. Design is taking an idea and turning into value for the customer. A value that speaks to the mind and heart of the customer. When that value is distilled in the simplest form possible, the value offered is accepted and the acceptance leads to a profitable business. Design is distilling the essence of an idea into its basic simplicityClick To Tweet In business we can overcomplicate and have a desire to “look good”. In business we can use design to sell the idea yet what the customer needs is basic messaging delivered through the…
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    Adweek : Advertising & Branding

  • Colonel Sanders Just Took Over KFC's Twitter, and He's Amusingly Terrible at It

    27 May 2015 | 12:51 pm
    Harland Sanders needs a little help with the Twitter. The KFC colonel, who was recently revived as the chain's advertising star, took over its feed Wednesday afternoon, saying he was excited to offer some "clear and concise communication" directly to the brand's fans. Some 18 tweets later, it's clear he needs to work on the concise part. Along the way, though, he did manage to quote his own business philosophy, called "The Hard Way," in its entirety. And indeed, this is the hard way to do Twitter—but maybe it will pay off in the long run. See the tweets…
  • New Whitney Museum Wants to Fit Into Its Neighborhood

    27 May 2015 | 12:40 pm
    The Whitney Museum of American Art has never done much branding, allowing its longtime Marcel Breuer-designed home—a Modernist hulk at architectural odds with its posh Upper East Side surroundings—to explain its attitude about the art inside. Recently reopened in a new Renzo Piano-designed space in the Meatpacking District downtown, it's making a different architectural statement by fitting into its industrial neighborhood. That's the theme of the museum's new advertising, created by Grey New York. The WPP agency isn't just selling the public on priceless works of…
  • New Hillary Clinton Campaign Store Sells a Fun, Kitschy Pantsuit Tee

    27 May 2015 | 12:34 pm
    Hillary Clinton is a well-known and self-described "pantsuit aficionado." Now, the former Secretary of State, currently campaigning to be the 2016 Democratic presidential nominee, is capitalizing on that sometimes-mocked sartorial signature. The Hillary for America Shop launched Tuesday on Clinton's campaign website, and among the American-made products, from campaign tees to bumper stickers, is one that's getting the most attention: the $30 "Everyday Pantsuit Tee"—and marketers are calling the gimmicky garment a success. "It made me laugh,"…
  • Cancer Survivors Who Had Double Mastectomies Star in Amazing Underwear Ads

    27 May 2015 | 11:53 am
    Of all our body parts, we humans objectify breasts as the most inherently feminine, right? They serve a utilitarian purpose, sure, but they're also soft and sexy and men don't (typically) have them. But what happens when you undergo a double mastectomy to beat cancer, and then you opt—as nearly 58 percent of women do—not to have breast reconstruction surgery? Are you somehow less feminine? The answer is obviously a resounding no, and that's what a new ad campaign from gender-neutral underwear company Play Out is looking to communicate. The campaign features three…
  • This Household Cleaning Brand Has the World's Most Immaculate Twitter Feed

    27 May 2015 | 10:46 am
    If you're a cleaning brand, you'd better have your house in order—which means making your social media feeds as spotless as possible. French brand Spontex has done just that on Twitter, with a whole feed of white space. Actually, though, the brand somehow hid images in that white space, which you can discover by clicking on the tweets. (Try it on the embedded posts below.) A fun idea from ad agency Kids Love Jetlag in Paris. pic.twitter.com/CWlR2DdDdY — Spontex (@SpontexFrance) May 26, 2015 pic.twitter.com/FdM2i9t9RV — Spontex (@SpontexFrance) May 26, 2015…
 
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    News

  • Branding Brand is the Leading Mobile Provider to the IR 1000

    Lindsay Kenders
    26 May 2015 | 1:13 pm
    More online retailers choose Branding Brand over any other mobile platform provider, according to Internet Retailer's 2015 Top 500 and Second 500 Guides.  In April, Branding Brand was recognized as the leading mobile provider to the IR Top 500. Combined with new data from the Second 500, Branding Brand is the number one mobile provider to the IR 1000.
  • Branding Brand named a "Cool Vendor" in Mobile App Development by Gartner

    20 May 2015 | 12:51 pm
    Branding Brand has been named a “Cool Vendor” in Gartner’s “Cool Vendors in Mobile App Development, 2015” by Richard Marshall, Van L. Baker, and Jason Wong. The report evaluates five vendors who are solving the complex needs of app leaders through innovative and mobile-friendly solutions. “We’re honored to be recognized as a Gartner Cool Vendor for mobile app development,” said Chris Mason, Branding Brand CEO and co-founder. “When brands work with us, they tap into our collective network of expertise–something that comes from having 200 clients and a platform that powers…
  • April Mobile Commerce Index Is Live

    4 May 2015 | 12:08 pm
    Smartphone revenue grew 73% year-over-year, according to Branding Brand's Mobile Commerce Index. The report shows revenue generated on smartphones increased from $24.1 million in April 2014 to $41.6 million in April 2015, making smartphones responsible for 13% of all online revenue -- a 63% year-over-year increase. Since April 2014, smartphone conversion increased 31%; desktop conversion decreased 2%.  The MCI also reveals that smartphone shoppers are preparing for warmer weather. Compared to Q1 2015, shorts purchases increased 148%, and sleeveless shirt purchases increased 83% as a…
  • Engaging Customers with the Apple Watch

    Lindsay Kenders
    29 Apr 2015 | 11:16 am
    We briefly discussed possibilities for engaging Apple Watch users last month, but now that the Watch is making its way onto the wrists of early adopters, it’s time to dive deeper into building strategies that drive engagement and conversion. Apple Watch users are looking for personalization and convenience. They don’t want to go looking for information, they expect it to come to them.
  • WEBINAR ALERT: Apple Watch for Retailers

    23 Apr 2015 | 6:00 am
      Apple Watch for Retailers Thursday, April 30, 1 PM EDT Join Branding Brand CEO Chris Mason for an inside look at the new Apple Watch and what it means for retailers. Attendees will also hear from guest speaker Julie Ask of Forrester Research, Inc., who will introduce a list of to-dos for creating a clear mobile strategy in an increasingly complex world   
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    Brains on Fire

  • What does confidence look like to you?

    Robbin Phillips
    27 May 2015 | 6:29 am
    Wouldn’t it be nice if you and I were just wandering down this sandy path having a nice little conversation. Sometimes I think of these little posts like short morning walks. Photo by Libby Williams.  One of the traits we’re all drawn to is confidence. We love people (and brands for that matter) that make us feel good about ourselves. What do confident people who practice what I love to call “business grace” have in common?  Here’s a list of my observations: 1. When they shake your hand they hold on to it a wee bit longer. Not in a creepy way, but in a quiet way that…
  • Internview: Meet Kendyle

    Amy Taylor
    26 May 2015 | 6:48 am
    What brought you to Brains on Fire? For my major at Clemson (Graphic Communications) we are required to have two internships before we can graduate. Every semester the department hosts an event called “Intern Employer Day” where companies in the field set up a booth for interviews. Personally, I do not like Intern Employer Day because most, if not all, of the companies that come are focused on printing or pre-press work, neither of which I have any interest in. Last fall, my friend Laura Garvin (a previous BOF intern) told me that the place she interned was going to Intern Employer Day…
  • Friday Fotos | Selfie Stick Edition

    Amy Taylor
    22 May 2015 | 8:22 am
    View from the top at our BOFLA office Monthly mentor meeting at Methodical Coffee. (With a side of Circa Doughnut!) Moe was pretty excited about our new selfie stick. My mom went that way…without me. (Insert dog pout here) I found her again!! THIS IS THE BEST DAY EVER. -Dog Selfie? Us-ie? BOF-ie? The post Friday Fotos | Selfie Stick Edition appeared first on Brains on Fire.
  • Friday Fotos | New Desk Edition

    Amy Taylor
    15 May 2015 | 12:27 pm
    Looking at things from a different perspective…  Our new digs are groovy. Lunching in La La Land Mas tequila, por favor. Magical marker. Settling in. The post Friday Fotos | New Desk Edition appeared first on Brains on Fire.
  • I Swear I’m Wearing Pants: 5 Misconceptions About Remote Employment

    Amy Taylor
    14 May 2015 | 12:59 pm
    I recently asked my social network what kinds of misconceptions they had heard about being a remote employee. These were just a few of the responses: “That when you are not in the office you are taking the day off.” “That it means you either have to work from home or coffee shop.” “That it’s difficult to keep in touch with co-workers, access files, etc.” “That you never see your coworkers or talk to them.” “That you can’t possibly be putting in 8 hours a day at home.” “That you work in a bubble of isolation.” “That you must get nothing done.” “That you are…
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    Movéo

  • Why Campaign Predictability is Essential to Your ROI

    Movéo Team
    27 May 2015 | 1:30 am
    It’s hard to believe that we’re almost finished with the second quarter of 2015. With only one more month to go, it’s essential to begin thinking about how you’re going to prove your marketing ROI in the next quarterly meeting. If you’ve been working on improving the predictability of your campaigns, demonstrating a current and future return on investment will be a much easier feat. Why is campaign predictability so important to proving your ROI? Predictability = Smarter Choices It’s no secret that we believe the best marketing campaigns are built around data. Data allows us to to…
  • Made a Miscalculation in Your Campaign Projections? How to Get Back on Track

    Movéo Team
    26 May 2015 | 6:54 am
    On Friday, we discussed common mistakes marketers make when attempting to predict campaign success. Such mistakes can set your marketing efforts back, but they don’t have to cause a disaster. When an incorrect prediction or assumption leads your campaign down the wrong path, it’s still possible to rework the existing strategy to improve results. When a campaign is struggling to live up to the expectations you set for it, consider the following: Where are Leads Lost? Compare your campaign projections to your actual results at every phase of the buyer’s journey. Is there a particular…
  • Three Common Mistakes in Projecting Campaign Success

    Movéo Team
    22 May 2015 | 1:30 am
    Are there common miscalculations in predicting marketing outcomes? Unfortunately, the answer is yes. In this post, we’re examining commonly overlooked KPIs, signs you’re losing sight of your marketing goal and missed opportunities that marketers need to take heed of when working to predict a campaign’s results. Failing to Align Tactics With the Mission and Goals A marketing manager may be doing everything right in tracking all their tactics, but the campaign might still fail. Why? It’s easy to get down in the weeds and lose sight of the larger picture: aligning operations to the…
  • Three Internal Metrics for Marketing Team Efficiency

    Movéo Team
    20 May 2015 | 1:30 am
    How do you measure the efficiency of your marketing team? It’s often noticeable when efficiency increases or drops, but it’s difficult to quantify. However, it’s essential to track internal metrics and processes if you want your marketing efforts to continue to reach new levels of success. A huge part of ensuring marketing strategy success is being able to predict how a marketing team will operate. Today, we’re discussing three metrics you should rely on to glean important information about how your team will work together and how efficiently work will get done. Frequency of Work…
  • Building Buyer Predictability in Marketing

    Movéo Team
    18 May 2015 | 6:49 am
    As a marketer, you must always strive to better understand customer habits and predict how prospects will react to your marketing efforts. But how? Data and analytics can help your team better understand buyer personas and buying habits, give you the ability to rework strategies and tactics to adapt to your customers’ buying cycle, and maximize predictability. Digital tools also offer new opportunities to learn about customers and improve efforts to reach them. In order to effectively use the information you gather, think strategically about the metrics you measure and what they mean, and…
 
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    spatially relevant

  • Product Marketing: Inbound Marketing, Content and Launch Approaches

    Jon Gatrell
    2 May 2015 | 7:27 am
    An Inbound Marketer's Guide to Product Marketing from rickburnes
  • Work Moments: Productivity and the Workplace

    Jon Gatrell
    26 Jan 2014 | 11:49 am
    This presentation provides insight into why it is so difficult to get REAL work done in the office. The Benefits of Remote Working from CrownPublishing I spent a good deal of time working at home. At one point when I worked at home for nearly 2 years in Michigan. While I was technically more productive, I had to make an effort to travel to Atlanta at least one a month, as possible, to connect with people for real.
  • Collaboration requires the sharing of knowledge

    Jon Gatrell
    22 Nov 2013 | 9:41 am
    Starting a Collaboration Revolution from Sven
  • Storytelling: The mechanics to a data driven approach

    Jon Gatrell
    13 Sep 2013 | 10:41 am
    I know we have all seen presentations and marketing efforts, like infographics, which are confusing, cluttered and just not compelling. Leslie Bradshaw’s approach to integrating data and design for storytelling in a digital world provides clear guidelines for how to balance – data, design and messaging.
  • Quotes to Think About as Marketers

    Jon Gatrell
    15 May 2013 | 3:10 pm
    While the presentation is focused on M&A considerations, I think it is a good set of quotes for Marketers and Product Managers to embrace strategically, even if some of the personalities quoted might not be a traditional source for marketers to reference. Top 10 M&A Quotes from Firmex
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    CreateWOWmarketing, LLC

  • Beware The Social Media Spell

    abclark
    21 May 2015 | 11:15 am
    Unfortunately, this is Social Media Marketing for many: Look deeply into my eyes… you are feeling veeeery sleepy… sleeeeepy… deeeeper… deeeeeeeeper… relax and let the social media mystique take you to a happier place. Deeeeper… Dee… Yeah, sometimes I feel like social media has cast some kind of spell over businesses, specifically throughout the marketing departments of some companies. It’s easy to be seduced. It’s easy to be swayed by viral videos, tweets, and blogs with thousands of readers. It’s easy to think that social media can…
  • Five Web Marketing Questions You Need to Be Asking

    abclark
    14 May 2015 | 2:26 pm
    Okay, this set of five questions starts with one MAJOR Web marketing discovery question: “How successful is your Web site at accomplishing your marketing goals?” If you don’t know the answer, you need to stop reading now and set proper goals goals.  Only through goal-setting and tracking will you know if you have an effective strategy in place. Once you have that established, work through the following five simple questions to gauge the effectiveness of your Web marketing efforts. When your visitors see your site (and your business) as value-added then doing business with you is an…
  • The Entrepreneur Brand

    abclark
    24 Apr 2015 | 10:42 am
    I had the honor of heading down to southern Iowa last night to talk to the Entrepreneurship students at South West Iowa Community College (SWiCC). My charge was easy enough; explain the steps I’d taken through entrepreneurship and how branding affected my decisions and the development of my business. But then I thought a bright-eyed group of burgeoning entrepreneurs deserved more than my typical “TRUE Branding 101” spiel. This presentation required a little “from the heart?” A little “I’ve been in your shoes?” Maybe this needed to be a little more personal. Of course, branding…
  • Happy GOOGLE Mobile-Friendly Day!

    abclark
    21 Apr 2015 | 9:34 am
    Mobile-friendly? What, you say? Yes, over night, the powers at Google changed their algorithms for search to require all sties to be “Mobile-friendly” or be excluded from mobile search. You can read more about their changes here: http://cre8wow.me/1yLU6XM This change is a great advantage to you and all of those that keep their sites current with search compatibility best practices. As Google enacts these changes, sites NOT mobile-friendly will no longer be indexed for mobile search results. Yes, you heard right… NON MOBILE-FRIENDLY SITES WILL NOT SHOW UP IN MOBILE SEARCHES AFTER TODAY!
  • Brand Communications Tips To Make Your Company Sing

    abclark
    4 Mar 2015 | 3:39 pm
    Brand communications strategies vary from company to company. But one constant is the need for a clear voice and a suitable score. How do you keep your brand voice in tune? After almost a decade of listening to the “solo brand voice,” we’re seeing a resurgence in the corporate “brand choir.”  With that comes the need for better understanding, better storytelling and better management of corporate brands from the top down.  Whether B2B or B2C, diversified corporations with multiple possible brand story-lines have a challenge ahead of them. And the need for…
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    The Name Inspector

  • Professor Name Inspector is a real Dawg

    The Name Inspector
    30 Apr 2015 | 2:41 pm
    The University of Washington is one of those grand, beautiful flagship public universities and a driving force in Seattle’s hopping economy. The Name Inspector has loved the UW ever since he moved to Seattle, and not only because he happens to be married to a brilliant and beautiful history professor who works there. Heck, his kids even learned to ride their bikes on Red Square. But now The Name Inspector will have a more official connection to the Huskies. He is delighted to announce that he has accepted an offer to become a Professor of Practice in the UW’s Department of Communication!
  • You can name your startup yourself. Should you?

    The Name Inspector
    29 Jan 2015 | 11:54 am
    Founders, you can come up with a good name for your startup on your own. You may be surprised to hear this from The Name Inspector, who is, after all, a naming consultant. So why should anyone hire a naming consultant? Like so many business decisions, it’s a matter of using resources efficiently. Naming takes much more time than most people anticipate. A typical email to The Name Inspector begins something like this: Hello, Could you please tell me about how you work and what you charge? My partner and I have been trying to come up with a name for three months, but every idea we like…
  • Weird startup names of 2014

    The Name Inspector
    5 Jan 2015 | 7:46 pm
    The Name Inspector has been reflecting on last year’s startup names while sipping on what’s left of the apple peel bourbon he made for the holidays. He’s got to say, it seems like some of these companies were named by people who sipped lots of bourbon. Here are some weird names of startups in CrunchBase that were founded in 2014. Surprising associations We begin with Rotten WiFi. Rotten is not a word you expect to find in a company name. This one makes more sense when you learn that the company mission is to enable people to evaluate wifi hotspots. But still. Then…
  • Namificationology just got serious

    The Name Inspector
    13 Oct 2014 | 10:43 am
    The Name Inspector might seem a tad obsessed with company names that end with the -ify suffix (like Spotify). Last year he released a chart showing the crazy growth of this naming fad. And now here he is with another chart! But bear with him. The indulgence of this obsession has allowed The Name Inspector to hone some analytical tools that will be very useful, both for doing research into naming trends (this study in namificationology being just the first example), and for adding astounding analytical depth to the strategic thinking that goes into client projects. The Name Inspector’s…
  • Microstyle in Turkish!

    The Name Inspector
    20 Aug 2014 | 10:50 am
    The Name Inspector is pleased to report that the Turkish translation of Microstyle has been published by BZD Yayincilik! It actually happened a while ago but only recently came to his attention. So now there are Chinese, Korean, Taiwanese, and Turkish editions out there. A Brazilian edition is supposed to be in the works, but still no word on that.
 
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    Latest Thinking

  • LEVICK Adds Senior Advocacy Expertise with Hire of Hans Klinger

    khavens
    12 May 2015 | 7:48 am
    Former Chief of Staff to House Homeland Security Committee Chairman Michael McCaul and Senior Campaign Strategist Joining LEVICK’s Rapidly-Expanding Team   LEVICK continues its rapid expansion into issue campaigns and public affairs with the addition of seasoned GOP political operative, Hans Klinger, a well-known Republican strategist who has run numerous Congressional, Senate, and Gubernatorial campaigns.   Most recently, Klingler served as Chief of Staff to House Committee on Homeland Security Chairman Michael McCaul, running the Congressman’s personal office and directing all…
  • Mobile Madness: Your Bracket Can’t Be Fixed But Your Website Can

    rracoosin
    24 Mar 2015 | 12:00 am
    Google recently announced that starting on April 21, 2015, it would incorporate a mobile-friendliness factor into its ranking algorithm. Almost as shocking as Villanova’s loss to NC State, this latest update is said to exclusively affect mobile search results and has created so much hype that some in the industry have dubbed it “mobilegeddon.” In a world where over 2.7 billion people have smartphones, it has become the norm to rely on our iPhones or Androids to search for everything from restaurant reservations to sporting event tickets, a new pair of Yeezy Boost’s and beyond. In its…
  • The 4 Foundations of a Winning Issue Advocacy Campaign

    szoldak
    23 Mar 2015 | 6:09 am
    “I present myself to you in a form suitable to the relationship I wish to achieve with you.” – Luigi Pirandello, (b. 1867 – d. 1936) The Nobel Prize winning playwright Luigi Pirandello was obsessed with the irony of twisting one’s image to meet unobtainable goals, only to fail tragically by not being faithful to one’s true identity. As grassroots and advocacy strategists, we too are sometimes doomed to the same fate. While you may find some merit to dressing up your policy issue to appeal to your audience, a coordinated mission-driven approach executed with discipline more often…
  • Brian Finch on Data Breaches and Trade Secret Security

    cadams
    19 Mar 2015 | 2:17 pm
    In this LEVICK Daily video interview, Brian Finch, a Partner at Pillsbury Winthrop Shaw Pittman LLP outlines the top threats to trade secrets and the necessity for organizations to be proactive against cyber threats.  Specialty  Data Security & Privacy
  • LEVICK further enhances Public Affairs and Crisis capabilities with hire of Tim Gay

    cadams
    4 Mar 2015 | 8:56 am
    Longtime Public Affairs Professional and Author to Provide Strategic Counsel and Thought Leadership Expertise to LEVICK   March 04, 2015 -- In the latest step in LEVICK’s ongoing growth and rapid expansion, the communications firm announced the hiring of Timothy M. Gay, an expert who has spent decades providing communications counsel and thought leadership expertise to clients across the industry spectrum.   Mr. Gay was most recently Senior Vice President at Grayling and its predecessor firm, Dutko Grayling. He also brings 15 years at other public affairs agencies, including Powell Tate,…
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    brandchannel:

  • Ice Cream Tweets: Controversy Swirls Around Ben & Jerry’s Contribution to Sanders Campaign

    Dale Buss
    27 May 2015 | 2:52 pm
    Surely by the time the complete story of the 2016 presidential campaign is written, this skirmish will rank as only a minor kerfuffle in the whole thing, maybe even a footnote. After all, Senator Bernie Sanders of Vermont may not last long in his quixotic quest for the Democratic nomination against front-runner Hillary Clinton. But a Republican Party spokesman complained via Twitter that free Ben & Jerry’s ice cream distributed at the Sanders campaign kickoff was a donation subject to federal tracking and regulations. It seems that when Sanders announced this week, treats from…
  • Unique Packaging, Disney Characters Help AquaBall Find Flavor With Kids

    Dale Buss
    27 May 2015 | 2:26 pm
    Combine a cool, ball-shaped package with Disney characters, some of the broadest distribution in US retailing and a nutritious formula and fun flavors that meets the approval of the pickiest of parents, and what do you have? AquaBall Naturally Flavored Water, an up-and-coming CPG brand that is prospering in the sweet spot that is the burgeoning better-for-you beverage aisle of the American grocery store. The sugar-free, zero-calorie children’s beverage, flavored with fruit oils, is on a huge roll these days after just a few years in the market. Parents are snapping up its nutritional…
  • Nike Confirms It’s ‘Cooperating’ in FIFA Corruption Inquiry

    brandchannel
    27 May 2015 | 12:05 pm
    Nike has always been clear about its goal when it comes to soccer (football) worldwide: it’s playing to win, and it wants to dominate. With soccer sales growing 21% to nearly $2.3 billion just for its fiscal year that ended May 31, how much Nike was willing to do and pay to reach that goal is now in the spotlight, as the global sportswear giant has been implicated in the FIFA corruption scandal that’s now unfolding. Among the details in the US Justice Department’s 47-count indictment that was handed down today in a New York court are allegations of bribery involving efforts…
  • GE, Eyebeam Will Help BuzzFeed Hack the Future of Media

    Sheila Shayon
    27 May 2015 | 11:33 am
    The digital media industry is more like the weather than ever. Wait a few hours and there’s a new merger in the works or a branded innovation that sweeps in like the wind. BuzzFeed founder Jonah Peretti is in the eye of that hurricane and wants to make an even bigger impact on journalism. Cue BuzzFeed’s just-announced research and development lab, a tech-driven effort to spur open-source innovation and keep pushing the limits of journalism. With BuzzFeed reaching 200 million monthly views and now boasting a staff of 1,000, Peretti is eager to bring new media tools to his team of…
  • Coke Gets Ready to Unleash the Monster Energy Beast

    Mark J. Miller
    27 May 2015 | 8:46 am
    While the US Food and Drug Administration (FDA) hasn’t decided yet just how dangerous energy drinks are, plenty of consumers have had their problems with Monster Energy. Just last month, Monster settled two wrongful death suits, and a separate suit involving the death of a 14-year-old may go to a jury next month. Along with that, the company has at least five product-liability suits pending. And the city of San Francisco and the state of New York are both taking it to court. Despite all that, Coca-Cola decided last August to spend $2.15 billion to take a 16.7 percent stake in Monster, and…
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    Logo Design Blog

  • Save your brand from cheap web design offers

    Ben Johnson
    21 May 2015 | 1:11 am
    This is about your corporate website, your brand presence in the online market exposure. As a business entrepreneur or marketer, you must know how many benefits your website brings in for your business. That is why it is best if you save your website now from any cheap web design offer that comes your way.  [ Read More ]
  • 7 most popular Ecommerce Websites in the world

    Ben Johnson
    10 Apr 2015 | 1:01 am
    People from around the world are increasingly shopping online, which is why more and more companies are creating their own ecommerce website.Let’s have a look the world’s most popular online stores. 1.       Amazon Amazon was founded in 1994 by Jeff Bezos. Originally, amazon started out as an online book store but soon it began selling  [ Read More ]
  • The secret behind building a successful brand

    Ben Johnson
    14 Jan 2015 | 2:13 am
    It doesn’t matter if you are a big or small company. Your digital presence matters, it builds your brand.  Your viewers can easily get lost in a plethora of other brands or companies offering the same services or products as you. So the secret behind getting eminent success is to have proper digital branding, which  [ Read More ]
  • How to go about the logo maker for your business

    Ben Johnson
    20 Nov 2014 | 1:58 am
    When you need a logo and a brand identity for your business, then there a few options you might want to consider how you will go for a logo maker for your business logo. Your brand identity earns recognition in the competitive market and gains positivity for the business. Many organizations strive to have such  [ Read More ]
  • Economical Companies for Logo Design

    Ben Johnson
    7 Nov 2014 | 3:29 am
    If you belong to the UK, US or Australian Region; try searching for these terms cheap logo design or logo design company, and you’ll find logoinn (a five star design company) or a digital design company or any page ranging from the first or within the first five pages on Google. Logoinn is a genuine  [ Read More ]
 
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    yinkaolaito.com - the branding gavel, brand communication expert, nigeria brand consultant, social media expert

  • How to re-invent Journalism in Nigeria

    yinkaolaito
    27 May 2015 | 2:54 am
    Journalism as a profession is best practised when there is a passion. A great journalist is a lover of words. Even when one is not a Shakespeare from scratch, there must be a great  urge to be the best. Hence great journalists read, relate, learn and relearn those things they knows. A great media profesional […]
  • Strategic Advocacy, how to tap into employees’ potential

    yinkaolaito
    6 May 2015 | 3:10 am
    We live in the age of social good, social capital and conversation. Where people exist conversation is the oil of mutual understanding, respect. Absence of communication can destroy great idea and corporation.  It is clear to all that those who tried hard to sell at every opportunity instead of first building solid relationship and trust […]
  • 10 Power nuggets for blogging, my 10 years ‘ experience

    yinkaolaito
    23 Apr 2015 | 3:55 am
    How time flies. Few days ahead it will a decade now that I started out my blogging experience. In between, I have had moments: sometimes not knowing what to write, sometimes excited that I am helping someone out there with the little knowledge one has and  sometimes I had remained silent as if my hand […]
  • Impact of Brand Association On Brand performance : Jimi Agbaje’s Case study

    yinkaolaito
    13 Apr 2015 | 5:16 am
    Greater performance of brand has its fun and challenges. Making a headway requires vision,strategy, effective communication,execution, association, quality engagement with stakeholders  and informed choices. If the brand owners do not place premium value on any of the above no matter how hard they work they may discover too late that results may never justify inputs. […]
  • West Africa Bloggers’ Conference, Lagos Nigeria

    yinkaolaito
    13 Apr 2015 | 4:37 am
    The world of corporate communication has changed. Several tools like blogging is now a veritable weapon that can help in building strong engagement with various brands’ stakeholders. Blogging has its own technicalities, strategies and knkwledge. To strengthen bloggers’ knowledge West Africa Boggers’  Conference  is being put together to bring together bloggers and online writers. The […]
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    Executive Resume Branding

  • 5 Toxic Beliefs That Can Derail Your Executive Job Search

    Meg Guiseppi
    20 May 2015 | 3:42 am
    5 Toxic Beliefs That Can Derail Your Executive Job Search is a post from: Executive Resume Branding   Landing a great-fit executive job today – that is, one that mutually benefits both you, the job seeker, and the employer – does not work the way it did even a few years ago. With more qualified candidates often competing for fewer jobs, and the impact of the digital age, job search requires focus, hard work, and new strategies. Because many of them haven’t been in the job market since everything changed, the c-suite job seekers I encounter either expect all the old ways to…
  • What’s Your Executive Career Brand Story?

    Meg Guiseppi
    5 May 2015 | 4:01 am
    What’s Your Executive Career Brand Story? is a post from: Executive Resume Branding   Capturing the attention of people assessing you through your resume, LinkedIn profile, and biography – typically rather dry, business-oriented content – can be a challenge. Sure, you need to include all the right keywords representing your skill sets and areas of expertise . . . but that’s just to keep pace with your competitors. How will you catapult your value and good-fit qualities above the crowd, in these often anemic personal marketing materials? Use the Time-Honored Tradition of…
  • Toxic Executive Job Search Beliefs: Networking is not for me

    Meg Guiseppi
    23 Apr 2015 | 3:22 am
    Toxic Executive Job Search Beliefs: Networking is not for me is a post from: Executive Resume Branding   Your executive job search seems to be going nowhere. You probably should be networking more, but it’s a challenge for you. Is this what you’re thinking? “I’m terrible at networking. I hate asking people for favors. I’ll skip that part.” Too many of the executive job seekers I speak with have neglected their network for years, while they were securely employed. They didn’t think they needed these people. Then, they’re suddenly thrown into a job search and have…
  • 50+ Job Seeker: Is Personal Branding for Boomers, too?

    Meg Guiseppi
    7 Apr 2015 | 4:07 am
    50+ Job Seeker: Is Personal Branding for Boomers, too? is a post from: Executive Resume Branding Personal branding seems to belong to Gen-X and Gen-Y. They’re talking about it, blogging about it, and using it more than Boomers. Does that mean that personal branding works best for them, and not so much for you, if you’re a Boomer? Or that the process of defining and communicating your personal brand is different than for younger generations? If you believe some of what they have to say about personal branding, you may answer “yes”. But, no matter what your age, personal branding plays…
  • Toxic Executive Job Search Beliefs: I’ll hit the job boards hard

    Meg Guiseppi
    24 Mar 2015 | 3:39 am
    Toxic Executive Job Search Beliefs: I’ll hit the job boards hard is a post from: Executive Resume Branding   Your executive job search isn’t going well. You don’t know why. You spend hours and hours every day scouring the job boards, customizing your resume, and responding to postings. Is this what you’re thinking? “My branded resume and LinkedIn profile are ready. Time to hit the job boards hard.” Many job seekers believe that being up-to-date with the latest internet-driven job search methods means continuously blasting your resume out to any job postings…
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    SimpliFlying

  • Airline disruptions: Is your communication plan future-proof? Presentation from #DCWDubai

    Shashank Nigam
    26 May 2015 | 7:32 am
    Airline disruptions - lessons from a sandstorm During a major sandstorm in Dubai earlier this year, the airport operations were severely affected, with thousands of stranded passengers and cancelled flights in the region. During this period of disruption, the number of people registered to receive real-time updates via Twitter grew 20 fold. This meant passengers wanted information at their finger tips. Additionally, the real-time messages from @DXBUpdates, the airport’s Twitter flight information handle, received 62 times the number of replies and 15 times the number of…
  • An Exclusive Look Inside the Southwest Airlines Listening Center

    Vishal Mehra
    21 May 2015 | 12:56 am
    Almost every airline in the world is now on social media platforms, majorly to handle customer care queries efficiently, and also to engage their customers (present and future) in a conversation — ultimately designed to market their products and services. Every airline has its own way of doing it, and Southwest is one that especially stands out. Recently, we got to witness “The Southwest Way” first hand during a tour of their Listening Center. Our CEO, Shashank Nigam, spoke to Ashley Petit, Social Media Lead at Southwest Airlines to understand how they go about interacting with…
  • Accidents & Incidents: How Airline Crisis Communications Should Differentiate and Tackle Them

    Li Guen
    19 May 2015 | 2:23 am
    Airlines are very serious when it comes to definitions. Not only because of legal concerns but also because different levels of severity involve a different set of protocols and crisis communications procedures when it comes to handling: an aircraft accident (e.g. crashes, crash landings, disappearances) versus an aircraft incident (e.g. emergency landings, bird strikes, skidding off runway). Media and the general public, however, do not distinguish as clearly when reporting or engaging with stories about an aircraft accident or incident. Any information or news that concerns safety interests…
  • Is It Time to Review How Language is Being Used Within/ By Airline Brands?

    Li Guen
    12 May 2015 | 5:09 am
    APEX journalist, Jenn Wint, recently wrote an article on the importance of language in how airline build their brands. An interesting piece I’d say, that serves as a timely reminder for airline brands to review their own communications, both towards employees and customers. One interesting point to share from the article: Traditionally, airlines have been formal in their customer communications, but airline marketing has evolved… In premium classes, cabin crew may still address passengers as Mr., Mrs, and Ms, but many passengers now prefer a first-name basis. Indeed, this seems…
  • Turkish Airlines launches Istanbul to San Francisco route with creative marketing

    Vishal Mehra
    6 May 2015 | 1:56 pm
    When Turkish Airlines decided to launch Istanbul to San Francisco flights, its seventh destination in the United States, marketing the route effectively and driving awareness were key goals. Especially since SFO is one of the most competitive long-haul markets in the world. Thanks to the growth in the city of San Francisco, and Silicon Valley, the passenger traffic and the number of airlines San Francisco International Airport serves has risen rapidly. In the recent years, the likes of Emirates, Etihad and Air New Zealand have launched new flights to the city. Though the Turkish Airlines…
 
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    Unbound Edition

  • The ‘Age Of The Customer’ Is Here. What Are You Doing About It?

    Davis Brand Capital
    27 May 2015 | 8:14 am
    Arguably since the dawn of business, companies have been operating in the age of the seller, where they control the product, marketing, and customer experience. However, the proliferation of digital, along with the plethora of channels and platforms that have come to the marketplace, are shifting control from businesses to customers. It is the customer who now controls access to information and the customer experience. The “age of the customer” is in full swing.  
  • Is This the Most Intrusive Ad On the Internet?

    Davis Brand Capital
    27 May 2015 | 8:01 am
    Advertisers claim they want to engage rather than disrupt consumers, but their need to have their message noticed, combined with publishers’ desperation for revenue, has resulted in an increase in intrusive ads cluttering even the most premium of websites. One of the worst examples might be one that’s running on TheNextWeb, the tech news site. The site’s new ad format, Canvas, pushes the article out of the way and starts playing automatically. It keeps playing until you mouse over or click back on the article, a corner of which remains visible in the margin of the screen.  
  • Gender-Detection Billboard Advertises Beer Only to Women

    Davis Brand Capital
    27 May 2015 | 7:20 am
    German beer brand Astra recently developed a digital illuminated billboard that targets its advertising solely at women. The women detection billboard was installed outside the Zum Silbersack pub in Hamburg, with the aim of inspiring more females to try the beer. Described as the first ever beer advertising that is only for women, this campaign was developed with creative agency Philipp und Keuntje who reinvented the billboard digitally. More than seventy short videos were pre-shot featuring the comedian, presenter and journalist Uke Bosse. He speaks directly to passersby and specifically…
  • Defining The Sharing Economy: What Is Collaborative Consumption—And What Isn’t?

    Davis Brand Capital
    27 May 2015 | 7:08 am
    This year, the term “sharing economy” was introduced into the Oxford English Dictionary, proof—not that we need it—that the sharing economy as an idea is here to stay. But what’s happened along the way is a fracturing of the understanding of what the sharing economy actually is, and what it is not. The picture is growing increasingly confusing, and it’s a problem. Many terms are being used to describe a broad swath of startups and models that in some way use digital technologies to directly match service and goods providers with customers, bypassing traditional middlemen.
  • The Medium Is the Massage Chair: SkyMall Is Making a Comeback

    Davis Brand Capital
    27 May 2015 | 7:03 am
    This is a story about loss and redemption. It is a story about strength in the face of adversity. It is a story about the American dream, and freedom, and the human condition. Mostly, though, it is a story about inflatable neck pillows. Earlier this year, SkyMall—the much-loved and much-mocked catalog of cultural curiosities—filed for bankruptcy. The rise of Kindles and iPads and in-flight wifi, not to mention of eBay and Amazon, had proven too much, it seemed, for a brand that had built its reputation on bro-ssieres and Massage Mice. Obituaries were written; regrets were had; emergency…
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    WordPress.com News

  • Web Publishing for All! Introducing Community Translator Tools

    Julian de Bhál
    26 May 2015 | 9:00 am
    Publishing tools for everyone Roughly half of the content and traffic on the internet is in English1, yet English is the mother tongue of only about a quarter of internet users2, and less than 5% of the world’s population.3 We believe that WordPress.com should be for everyone, not just English speakers — it’s why we already serve WordPress in 131 languages — but we want to make it even more accessible.4 To keep so many languages up to date we need to make it radically easier for non-English speaking communities to help with translation. We’re proud to announce…
  • Street Photography: Seven Photos

    Krista
    22 May 2015 | 9:00 am
    It’s no secret that I love to pore through the street photography tag in the WordPress.com Reader and share images that catch my attention. Join me on another trip around the world as seen through the eyes (and lenses!) of these seven skilled photographers. This arresting image of a bird in a car — juxtaposed against the unknowing elderly man passing by — mesmerizes me. Taken by Beirut photographer Ghaleb Cabbabé, there’s an element of the macabre about this photograph that I find intriguing. The odd bird and the filthy windscreen create a certain palpable sinister…
  • Eventbrite Now Available for All of WordPress.com

    Kirk Wight
    12 May 2015 | 11:00 am
    We’re excited to announce big updates to our Eventbrite integration: your events can now be displayed right on your WordPress.com site, no matter what theme you use! Enjoy Eventbrite, regardless of theme In 2013, we launched two Eventbrite themes to help you promote your events. Since then, we’ve gotten requests from users to extend that functionality more broadly on WordPress.com. Today, we’ve rolled out our Eventbrite integration to all users, which means you are no longer limited to only using the Eventbrite themes to promote your events. You can now connect to…
  • New Theme: Gazette

    Thomas Guillot
    7 May 2015 | 10:00 am
    It’s Theme Thursday, and we’re happy to launch a brand new free theme. Gazette Gazette, designed by yours truly, is a clean and flexible theme perfectly suited for minimalist magazine-style sites, personal blogs, or any content-rich site. It allows you to highlight specific articles on the homepage, and to balance readability with a powerful use of photography — all in a layout that works on any device. Gazette also supports the following popular features: Custom Colors, Custom Header, Custom Menu, Social Links, Site Logo, Featured Images, and Widgets. Read more about Gazette on the…
  • New Themes: Nucleare and Afterlight

    Caroline Moore
    30 Apr 2015 | 11:00 am
    Nucleare Nucleare, by Cresta Project, is a classic blog theme with a crisp, elegant design and plenty of handy features. A built-in search box, links to your favorite social networks, four widget areas, and beautifully styled post formats make this an ideal theme for your personal blog. Check out Nucleare on the Theme Showcase, or activate it on your site from Appearance → Themes. Afterlight Afterlight, designed by Takashi Irie, is a different take on his Cyanotype, featuring an option for a full-screen background image. Add your favorite background image or color to lend your personal…
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    Communication Strategy Group

  • Arthur Germain interviewed by LI News Radio about HIA-LI 27th Annual Trade Show and Conference

    Arthur Germain
    26 May 2015 | 2:01 pm
    The post Arthur Germain interviewed by LI News Radio about HIA-LI 27th Annual Trade Show and Conference appeared first on Communication Strategy Group.
  • Communication Strategy Group principal and chief Brandteller quoted in new business writing book

    Arthur Germain
    26 May 2015 | 9:21 am
    How do you author a successful book about business writing? You interview working professionals for their commentary and perspective. Arthur Germain, principal and chief Brandteller of Communication Strategy Group, a brand storytelling agency, is one professional quoted in a brand new book by author and Public Relations professor Natalie Canavor. The new publication Business Writing Today: A Practical Guide (Second Edition) quotes Germain and other professionals discussing ways to make a story jump and come alive on the page. Germain discusses his focus on brand storytelling or…
  • How to design the perfect business logo (infographic)

    Arthur Germain
    13 May 2015 | 1:17 pm
    The folks at CompanyFolders have created a great infographic detailing “The Recipe for a Perfect Logo” (below). I like the way it is sliced it down to a few specific actions that you must take: Be enticing Be unique Be timeless Be new (even though this seems to contradict the last item, they are saying “Be Bold”) Be simple Be consistent Be adaptable In fact, I would go so far as to say that these really mirror very well my guidance for building your brand story, what we call the Seven Steps to Brandtelling Success: Make it Desirable. Make it Clear. Make it Relevant.
  • Communication Strategy Group Brings Marketing-as-a-Service to Long Island

    Arthur Germain
    23 Apr 2015 | 7:38 am
    Brand Storytelling Agency to Showcase Subscription-Based Marketing Model at Regional Business-to-Business (B2B) Events; Strictly Business Trade Show, Tuesday, May 5 & HIA-LI Annual Business Trade Show and Conference, Thursday, May 21 SMITHTOWN, N.Y., April 23, 2015 /PRNewswire/ — Long Island business owners and executives will have the opportunity to learn about a new and affordable marketing service next month when Communication Strategy Group (communicationstrategygroup.com), a brand storytelling agency, showcases its new subscription marketing services during two B2B events. The…
  • Communication Strategy Group Debuts Marketing-as-a-Service Model

    Arthur Germain
    25 Mar 2015 | 12:35 pm
    Brand Storytelling Agency Offers Subscription-Based Pricing for Custom Public Relations, Content Marketing Services Smithtown, NY – March 25, 2015 – Developing and maintaining a consistent thought-leadership marketing program despite frequent spikes in cost due to project-based pricing is a challenge many B2B marketers often face. While every other company division is able to take advantage of some form of the “as-a-service” subscription economy, marketing departments are often at the mercy of traditional big agency and freelance models. In order to help technology, manufacturing and…
 
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    Storytelling Brands

  • Dog’s Life A Story of Meaningful Change Living with COPD

    Mark
    9 May 2015 | 1:20 am
    I’m proud to have created this short animation with Make Believe UK. Its now being used by the COPD Foundation to explain what living with COPD is like to people and those around them. It’s the story of a dog called Harry and his owner who has COPD. It conveys the message that even small … Continue reading Dog’s Life A Story of Meaningful Change Living with COPD
  • Stories Inside Healthcare

    Mark
    10 Mar 2015 | 5:02 am
    Acute and chronic illnesses should be thought differently. Especially in chronic conditions Storytelling may aid the goals and path of therapy.
  • Myth

    Mark
    20 Jul 2014 | 10:20 am
    “Myth is the public dream and the dream is the private myth. J Campbell
  • History

    Mark
    15 Jun 2014 | 2:35 am
    Its funny History is hiSTORY. Some would say the future is a story we tell about tomorrow. History is a tale we  tell about yesterday. Reality only exists now, the rest is just a story. So we live all our lives in a perpetual story.
  • 5 Apr 2014 | 2:32 pm

    Mark
    5 Apr 2014 | 2:32 pm
    “Metaphor is both a detour and a destination”. James Geary
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    GIRVIN | Strategic Branding Blog

  • THE HIGH AND LONG WAVE | BRAND SURFING

    Tim
    27 May 2015 | 9:00 am
    THE ALLEGORY OF THE WAVE WATCH, THE BOARD, THE TREND AND THE CURL. My first exposure to waves was when I was about 4 years old — my father was a Captain of Surgery, stationed at Fort Monmouth. We used to go to the Jersey shore — and Dad would run me down to the beach — with me on his shoulders and into the waves we’d go. He’d be submerged and I’d be above — supposedly — the breakers. What that actually consisted of was big waves, complete submersion, and lots of saltwater swallowing. And unforgettable memories of being with my Dad. But this taught me the great lessons of ocean…
  • The History of the Hammer

    Tim
    20 May 2015 | 10:00 am
    The Tool, the Allegory, the Legend I’ve been using hammers. And collecting old hammers. Have you tried working with multiple hammers, their wood and metal shafts, their weighted mallet heads, explored how they work? The weight, the heft, the swing, the balance, the impulsion: Like saws, the design of every part of the hammer counts, from the weight of the head, to wood of the handle shaft, the length of the balance — and the detailing of how these come together — the expansion of the shaft, split or expanded, nocked or wedged at the head, ensuring no free-flying hammer heads. Rough…
  • Who Do You Love?

    Tim
    13 May 2015 | 10:00 am
    Love Brands: Relationships, Commitments and Storytelling. I did this installation, out on a cliff, away from everything, looking out — the deep blue sea. And the sun. And I was “looking through L O V E,” thinking about that ancient question: “who do you love?” “And what do you love?” If I ponder the most astonishingly powerful experiences in my life, mostly they come back to beauty and love. Other designers talk — that I’ve recently heard — of UX utility, navigational worthiness, solution-binding, and app-worthiness. All good, but what does it mean in the…
  • The Script of Being | Drawing Words and the Orienteering of Alphabets

    Tim
    6 May 2015 | 9:00 am
    The Draft of Knowing — Stroke on Stroke, Journey to Journey, Line to Lineage. [a b o v e] Presentation wall, with calligraphic drawings and educational references, photographic brand boards, working tools, broadsides and flow examples. [FIRST POSTED 2010] A couple of years back, I was exploring the hand drawing of letterforms, with a team from Girvin, Inc., a teaching workshop — and it was about finding motion, gesture, the curve, the light and the dark, what is seen and stroked, and what is left blank — untouched. I’d been teaching calligraphy, once again — since college time, I…
  • The Aesthetics of Rust

    Tim
    30 Apr 2015 | 9:00 am
    Wabi Sabi and Beauty There is a perspective that things that have lived for a long time are worthy of respect and admiration. Old is more beautiful. You can’t fake old. Wabi Sabi. That Japanese principle of beauty in age comes to a reflection of two principles — rustic utility, and aged by use = beauty. That there is something beautiful to be known in things that have the patina of time — the spattered layering of molecular moments, atomic-strike points and indices that change things forever. Skin. Stone. Wood. Metal. Some might call aged objects — ruined. And there is an aesthetic,…
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    Sparks

  • 10 things healthcare leaders can learn from Kiehl’s

    Eric Brody
    19 May 2015 | 7:09 pm
    Working across the related categories of healthcare, personal care, wellness and lifestyle — we bring an informed and wider lens view of the world that helps our clients to see things they don’t currently see, believe in what’s possible and act in new ways. As hospitals and health care systems continue...
  • Consumers, mobile and the healthcare brand experience

    Eric Brody
    11 May 2015 | 6:50 am
    In an earlier post about mobile and the healthcare brand experience, we wondered whether at some point in the future, customers might have a mobile-only relationship with a hospital or healthcare system. Consider too that mobile isn’t just another channel, it’s digital, search and social, all wrapped into one. Here, in a recent...
  • Simple is smarter brand marketing – Verso anti-aging skincare

    Eric Brody
    5 May 2015 | 1:51 pm
    I came across anti-aging skincare brand Verso while doing some “role-modeling” research for brands that simplify the shopping experience. It’s a luxury Swedish skincare brand made with a high-dose nonprescription vitamin A derivative that claims to be eight times more effective than the average product on the market and is safe enough to...
  • Who is the audience for your healthcare marketing?

    Eric Brody
    29 Apr 2015 | 1:03 pm
    Here’s a timely article for healthcare marketers by Kenneth Kaufman on Hospitals & Health Networks, Whom Does Health Care Serve: Patients, Consumers or People? It’s a question many healthcare system and hospital marketers are grappling with (or at least should be), in an increasingly consumer-centric industry where healthcare brands need...
  • Great healthcare branding: linking know-how and emotion

    Eric Brody
    20 Apr 2015 | 10:38 am
    Every great brand has both a strong performance story and a strong emotional story that speaks to the consumer. We know that know-how is important to health system and hospital brand leaders and marketing teams. It’s conveyed all the time through awards, technology and thought-leadership; in marketing campaigns, on website...
 
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    Cotter Visual » Blog

  • Why Your Brand Needs A Design Style Guide?

    Cathy
    21 May 2015 | 11:51 am
    Consistency in the design of your brand’s marketing materials creates a sense of logic for your audience. People like consistency because they know what to expect. It helps aid their comprehension of your material. If your branded marketing pieces are distracting and confusing to scan, your audience won’t get your message. Inconsistency forces them to stop and process what the difference means, why it’s different, and if there is any reason to continue. Ease of interaction yields better experiences and, thus, the need for consistency. This is where the value of a style guide becomes…
  • 24 Ways Great Design Makes The World A Better Place

    Cathy
    21 Apr 2015 | 8:50 am
    It’s a pretty lofty statement but design has come into its own in recent years. Embraced by everyone whether they are aware of it or not, great design makes the world easier to understand. It affects us all in more ways than we imagine. And we rarely give it much thought. So here are my thoughts on how design makes the world a better place.  Signs and signals that help us navigate our world  Instructions that help us easily learn  Color that attracts our attention  Advertising that makes us aware of products that can help us  Promotions that help introduce us to valuable services and…
  • 4 Visual Brand Asset Mistakes You’ll Want To Avoid

    Cathy
    31 Mar 2015 | 12:26 pm
    Your visual brand reflects in everything you do. Your unique identifiers should trigger recognition and serve as an instant connection to you. Smart people understand that everything visual stands for something in the mind of your target audience. Follow these guides and avoid these common mistakes with your visual brand assets and you will be on your way to making that brand connection you want. Be brand appropriate Identify what visual assets appeal to your target audience. Test different visuals, and keep track of what your audience responds to so you can really zero in on effective…
  • How These 2 Simple Solutions Master Visual Branding

    Cathy
    27 Feb 2015 | 6:25 am
    The simplest solution is often the most complex. A good logo might look as if it took merely a few minutes to design. If this were the case, one wouldn’t need a designer, would they? I’d like to share a brief synopsis of two logo development projects completed recently. I hope these will offer a bit of insight into how we achieved a simple, yet sophisticated, solution. Refractory Minerals Company Inc.’s (RMci) needed to differentiate themselves from their competitors and update their logo. The Concept The core concept shared by RMci’s products is that their process and customized…
  • 4 More Basic Visual Brand Builders

    Cathy
    19 Feb 2015 | 1:04 pm
    Creating visuals can be a challenge when your talents lie elsewhere. All you need to do is put a little thought into your overall visual branding strategy up front. Here are four areas of visual branding with resources that will help you focus. Color An appropriate color scheme can create the consistent visual brand you are looking for. Try to keep within four colors or less. Use companion colors that speak your company’s brand.   The 28 best tools for choosing a color scheme. Build a color palette by extracting colors from your image. COLOURlovers – a community designed around…
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    Executive Career Brand

  • C-suite Executives and Social Media: Are You Resistant or Engaged?

    Meg Guiseppi
    18 May 2015 | 4:51 am
    A survey by Brandfog, a global social media and digital reputation consulting firm, indicates that social media engagement by companies’ c-suite executives is more critical than ever: “Conversations taking place on Twitter, LinkedIn, Tumblr, Medium, YouTube, Instagram and other social channels do not stop because management is not looking. When executives fail to speak for themselves, other voices fill the void and the conversations continue without them. The opportunity cost for executives who ignore social media is the loss of voice, and it enables others to shape the brand…
  • Deadly LinkedIn Mistake: Neglecting SEO and Keywords

    Meg Guiseppi
    11 May 2015 | 4:52 am
    LinkedIn is truly a powerful job search and career management tool. It may be the best place online to reconnect with your neglected network, expand your network to include new people (including recruiters), and demonstrate your subject matter expertise and thought leadership. I don’t recommend this, but even if you passively sit back and don’t take advantage of the many networking activities and features LinkedIn offers, a fully fleshed out, keyword-rich LinkedIn profile will help you land a great-fit gig. What is SEO and Why Are Keywords So Important? Executive recruiters and…
  • 10 Best Ways to Get More Executive Job Interviews

    Meg Guiseppi
    4 May 2015 | 3:46 am
      Unless you’re extremely lucky and interviews are flooding in, you need to do a lot of work to position yourself to land good-fit job interviews. The other day I was speaking with a CIO in healthcare who had been working with a few recruiters and networking a little over the past few months, but had only landed one or two interviews. I took a look at his personal marketing materials (executive resume, biography, LinkedIn profile, etc.) and it was no wonder he was getting such dismal results. Like many executive job seekers, he didn’t have a handle on the strategies he needed to…
  • Think Like an Executive Resume Branding Pro – 10 Resume Do’s and Don’ts

    Meg Guiseppi
    27 Apr 2015 | 3:29 am
    Part 5 – Insider Executive Resume Tips To Capture Attention and Land Interviews Have you ever wondered how a professional executive resume writer knows what to include in their clients’ resumes, what to exclude, and how to position the right information, in the right ways?   This 5-part series will help you understand how to create an interview-generating, brand-reinforcing executive resume. Here’s what you learned in the first 4 parts of this series: Part 1 – Target Your Executive Resume for the Hidden Job Market Part 2 – What Personal Branding Is and Is NOT Part 3 –…
  • How to Build Personal Brand Content for Executive Job Search

    Meg Guiseppi
    20 Apr 2015 | 4:34 am
    Personal branding for job search is a method to differentiate the good-fit qualities and value you offer your target employers over those competing against you, by aligning your key areas of expertise, driving strengths, passions, and relevant personal attributes with your target employers current needs. Executive branding encompasses personal and business attributes, and zeroes in on your leadership qualities that drive high-performing teams to deliver (or over-deliver) on goals, increase profitability, boost productivity, decrease expense, etc. When preparing for executive job search, your…
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    Distility®

  • Lean Content Marketing Is a Good Thing

    Distility
    25 May 2015 | 1:07 pm
    Keep your content marketing nice and focused. When a company reaches the point at which it is truly a brand, and not simply a business, its leaders have to start thinking about content. The reason is simple. People expect to see content from leading brands. It’s that extra little pinch of value that keeps them interested. A growing organization is wise to give potential customers the story they’re looking for. And it had better know what channels are relevant to its audiences, or else risk losing traction. Too Much Marketing Content Spreads You Thin Brand content comes in many shapes and…
  • Brand Reveal Musts

    Distility
    19 May 2015 | 8:17 am
    You’ve worked hard on your new brand. Now make sure it has the right impact. When you go through a rebranding, there’s a lot to keep track of. First there’s strategy. Then there are systems – the consistent visual and verbal expression of your strategy. Even at their most efficient, these two critical phases take months. And in the midst of this work, it can be all too easy to lose sight of the last rung in the ladder: your brand reveal. Brand Activation Is a Huge Deal Too often, small and mid-sized organizations don’t dedicate the proper bandwidth to planning their brand…
  • Jack.org Rebrands for the Future With Distility

    Distility
    11 May 2015 | 8:11 am
    Earlier this year, mental health charity Jack.org – formerly The Jack Project – launched their bright new brand. We at Distility had the pleasure of developing it. The process involved renaming, brand architecture and an interactive brand analysis initiative, wherein we engaged the organization’s youth-based online community for insights into the future of the brand. Using these audience perspectives, we brought Jack.org through our Distility 1day1brand workshop. Here, we collaborated with their executive team of young movers and shakers to create a compelling and authentic new brand…
  • Sigma Systems Gets Exciting New Brand with Distility

    Axle Davids
    9 Oct 2014 | 7:47 am
    Sigma Systems, a global provider of catalogue-driven software solutions for communications, media and high tech companies, approached Distility to refresh its brand in late 2013. The Toronto-based software solutions firm had just acquired Tribold Limited, a younger UK company. As a result, they needed a brand that reflected where they wanted to be in the marketplace moving forward. Sigma Systems Case Study Up Now The new brand strategy refocused the core messages of Sigma Systems, merging the best brand attributes of both Sigma and Tribold. For a full look at the process, check out this case…
  • Toronto Branding Agency Distility in the News

    Axle Davids
    20 May 2014 | 11:52 am
    This month, Distility CEO Axle Davids was quoted in some interesting articles by both The Globe and Mail and The Canadian Press. Here’s the roundup! Distility on Tim Horton’s 50-Year Anniversary via The Canadian Press Tim Horton’s is at a crossroads fifty years into its life – how can it keep its solid brand intact while expanding its offer in an increasingly competitive quick-service market in Canada. Distility comments on the legacy of the brand. See the article here. Distility on SEO in The Globe and Mail It can be tough for a new business to cut through the noise on the…
 
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    Marsdorian.com

  • Learn From My 6 Stupid Self-Publishing Mistakes

    MarsDorian
    6 May 2015 | 12:10 pm
    Some indie authors write their debut book and it sells like starcakes. Their Amazon rank shoots up the stratosphere and makes lots of starbucks. The author’s eyes go bling bling, and I’m thinking: if they can do it, I can do it. And I can do it better. Maybe, maybe not. I’ve got two books out and a third in the launch pod. My sales are so low I can’t even pay my internet flatrate. You see my Amazon report and want to pity-throw food stamps at me. Thank tech I’m still doing my full-time illustration work. Still, writing is my passion, so I continue shipping new books and keep…
  • You May Hate These Bloggers, But They Create Raving Fans

    MarsDorian
    15 Apr 2015 | 1:17 pm
    Ever heard of the saying “Substance over style?” Yeah, me too, right before the ice age killed all the dinosaurs. Seriously, that term is so geocities it belongs to the web grave together with pure HTML websites and sprite images. Here’s where I’m coming from: A few years ago, when I was infected with the blogging virus, the pro talk was all about creating evergreen content. You may know the spiel: Write 2-3K long, information-infested how-to articles that could withstand the sands of time. It’s what the blogging masters said, and maybe that was true in that age. But…
  • Why You Should Ask For a Slap in The Face

    MarsDorian
    8 Apr 2015 | 11:30 am
    I’ve written this sci-fi space opera called Attack Planet. To get some early reviews, I’ve approached some reviewers on Goodreads who liked similar books. I found a couple of readers who were interested. The few that actually FINISHED my book gave me rock-solid 4-5 stars, which was awesome. And then one reviewer showed up, and it wasn’t. Let’s call him Jason. Jason slashed my book apart, using the lines of the famous movie “The good, the bad, and the ugly.” And boy, did he find lots of ugly. He discovered many writing mistakes, was confused by the weird tech slang in the…
  • What the hex is the Attack Planet?

    MarsDorian
    18 Dec 2014 | 8:14 am
    It is done. After months of working my face off, and endless hours of editing, I’ve created my second sci-fi novel–Attack Planet. Read the description below to see what it’s about… Militarized startups rule the colonized planet Fortuna. No problem for country boy Flint, until his mother gets shot by raiders and lands in hospital. To cope with the disastrous medical costs, Flint enlists in the battle startup industry to get rich in the planet’s number one private industry—warfare. Flint has to survive the training, and his zealous squad: An exoskeleton-loving super…
  • Ello or hell no ?

    MarsDorian
    8 Oct 2014 | 1:30 pm
    Social media peeps brace yourself – a new competitor has entered the online arena, and brands itself as the Facebook killer. Wowzee, never heard that modest goal before. The new network has burst onto the media scene with articles flanking you from all sides. Wired, Forbes, USAtoday, Entrepreneur and Techcrunch started writing about it, and the hype beast marched at full throttle. Stomp, stomp. Roarrr. I didn’t pay any attention to it, because I smelled another sensational journalist tsunami flooding the internet. But when my friends shared their Ello signups on my Facebook newsfeed,…
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    The Online Community Guide

  • Do You Remember Mashable?

    Richard Millington
    27 May 2015 | 3:03 pm
    I remember Mashable as the best site for social media and online community professionals. It had a thriving community, great content, and a clear mission. If you wanted the latest news about social media, you went to Mashable.  At some point, their scope began to creep beyond social media. Their articles became increasingly celebrity-focused and content became ever more list/how-to/'unbelievable' focused. Judging by today's posts, most of us can agree it's become largely irrelevant to any imaginable target audience.    The moment you try to attract an…
  • Upcoming Community Events

    Richard Millington
    26 May 2015 | 3:38 pm
    I'm excited about a few upcoming speaking events.  July 13 - 15: MozCon (Seattle, USA). I'll be speaking to 1400 attendees about an entire way to build an online community from scratch and ensure you reach critical mass. I learned more from this event than any other event I attended last year. You can buy tickets here.  July 18 - 19: Community Leadership Summit (Portland, USA). At Jono Bacon's CLS event, I'll be explaining 10 social psychology hacks to increase the number of people participating in your community. The event is free, so you…
  • Seeking Speakers for SPRINT: San Francisco (Nov 12)

    Richard Millington
    26 May 2015 | 3:24 pm
    Last year's FeverBee SPRINT was the biggest community event of the year.  On Nov 11 - 12, we're back with a new theme; tactical psychology.  We want to find experts who can help us get into our members' heads and distil complex psychology into practical actions. This is the single, greatest, scope for improvement today.  Specifically, we're looking for speakers who can talk about the most exciting and relevant aspects of communities such as: Habits. How to create habits of participating in communities. Nudges. How to make simple changes which 'nudge'…
  • The Most Valuable Community Contributions

    Richard Millington
    25 May 2015 | 9:19 am
    We probably agree not all contributions are equal. If we're wondering what to promote in a community, here's a simple hierarchy.  At the bottom are opinions. Giving an opinion is easy. Everyone can give their opinion at any time on any issue. The majority of blogs are filled with opinions. The ease of giving an opinion reduces their value. Hence why most blogs receive so few readers. We don't tend to remember opinions and anecdotal stories. A community filled with opinions gets tedious fast.  Just above opinions are personal experiences. When someone discloses…
  • It's Good To Be Hated

    Richard Millington
    21 May 2015 | 5:42 pm
    First the establishment ignores you, then it hates/mocks you, then it tolerates you, and then you become the establishment.   If you find a lot of people in your sector hate or mock your community, you’re halfway there. Be more worried if people ignore you. 
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    Beneath the Brand RSS News Feed

  • Heavy Lifting is About to Get Easy

    Stuart Heater
    27 May 2181 | 6:31 am
    Summary: When I say the word "exosuit," what comes to your mind? Something out a sci-fi movie, perhaps? Or maybe a popular video game, Call of Duty? I’ll bet you wouldn’t think of a banker, though, and that’s where I’m going with this. In Japan, there is a bank that has begun to issue exosuits to some of its senior employees to help with heavy lifting.
  • Want to be Big in Content? Be Like HBO!

    Emory Brown
    27 May 2015 | 6:22 am
    Summary: In the beginning of broadcast television, only the mega production houses could produce truly original content. Then came syndication, where we were forced to watch movies that we’d seen at the movies already. Television shows? We watch all seven seasons of those already. Don’t trip, but I still watch Friends and The Wire when they come on.
  • Swipe a Code, Meet Your New England Fisherman

    Cindy Wendland
    27 May 2015 | 6:12 am
    Summary: Food tracking technology is apparently an $11 billion industry. The New England fishing industry is trying to survive and feels this tracking technology may be their best bet to differentiate themselves. The app is under development and will allow the buyer to scan the fish and follow the path all the way back to the smiling fisherman. They will be working with This Fish to deliver the technology. Already you can scan a code on the fish you bought and trace its journey from the ocean to your plate.
  • Snarky Puppy’s Smart Marketing Builds a Feeder Program

    Cindy Wendland
    26 May 2015 | 6:08 am
    Summary: We look at restaurants where most of the clientele is older, and we wonder what will happen to the restaurant when those people stop dining out or, worse, pass on. While this may be an odd intro, it points to the fact that businesses need to continue to bring in new blood to be successful.
  • The Marketing Stack Can Earn You Business

    Cindy Wendland
    22 May 2015 | 5:58 am
    Summary: We recently lost business from a customer because we stayed too narrow in our focus. We answered the RFP to their specifications. We gave them a speedy timeframe. They liked us — we thought! But we did not get the business. (In our minds we lost business even though we did not yet have it.)
 
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    Deep Ad Thoughts

  • A Day in the Life of a Social Media Strategist

    Kellie Elmerraji
    15 May 2015 | 9:22 am
    When I tell people that I am a social media marketer for a living, most people reply with, “So you get paid to sit on >> The post A Day in the Life of a Social Media Strategist... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Helping AMVETS Better Serve Those Who Serve Our Country

    Dave Cyphers
    6 May 2015 | 8:14 am
    AMVETS was overdue for a major overhaul of their web presence. Their new site needed to be mobile-friendly and provide a far more effective tool >> The post Helping AMVETS Better Serve Those... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Enhancing the Website Functionality for Grain Foods Foundation

    Danielle Reigle
    16 Apr 2015 | 8:06 am
    We recently launched a new brand and web site for the Grain Foods Foundation (GFF), grainfoodsfoundation.org, a national trade association whose primary mission is to >> The post Enhancing... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • The end of an era for all Ad Men?

    Darren Easton
    9 Apr 2015 | 11:38 am
    Even 8 years since the show debuted, Mad Men is still a familiar point of reference for many people in my personal and professional life. >> The post The end of an era for all Ad Men?... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Scoring Big with March Madness Campaigns

    Kellie Elmerraji
    4 Apr 2015 | 7:00 am
    For sports fans, “March Madness” is an excuse to watch a lot of college basketball that is full of upsets and excitement. For marketers, it >> The post Scoring Big with March Madness... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
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    Home - MJ Braide

  • Perspective and Approach

    1 May 2015 | 11:33 am
        Perspective and Approach Relevance = resilience   How do you establish a winning competitive position when nothing around you ever stays still? Markets shift, customers appear and disappear, competitors reinvent themselves, new technologies disrupt everything, all the time, employees come and go. The answer is relevance. Stay in tune with the people who matter and you’ll build resilience into everything you do. Winning once is hard enough but staying ahead of your competition demands being continually more relevant, more, essential, more indispensable than the…
  • Positioning strategy for B2B and relationship brands

    27 Apr 2015 | 7:18 pm
    I work with organizations to help them define and articulate who they are, who they matter to and why, in categories where value is derived from relationships for example in professional services, financial services, business-to-business, education, health care, not-for-profit and social innovation. 
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    Silvia Pencak

  • The Law of Legacy

    Silvia Pencak
    21 May 2015 | 7:30 am
    In this 21 part series, based on John Maxwell’s book The 21 Irrefutable Laws of Leadership, I’m taking you on a journey towards better leadership. I share with you my own leadership lessons and insights. As a John Maxwell Team Member I’ll be happy to offer you my complimentary training on the 21 Laws of Leadership for your team or organization. See the details below. Part 21 of 21: The Law of Legacy The Law of Legacy: A leader’s lasting value is measured by succession. ~ John C. Maxwell Our life on this earth is limited and what we do with it matters. One of the most important…
  • Money Mastery For Entrepreneurs

    Silvia Pencak
    19 May 2015 | 2:04 am
    Elena Forbes is a successful entrepreneur I had an honor to partner up with on multiple occasions. This time she invited me to participate in the 2015 Money Mastery For Entrepreneurs Telesummit. If you know me well, you’ll agree that I am not a financial expert. Yet, the angle she asked me to cover is very different from what you can read in most of the books on finances. In my interview I’ll be discussing my core competency, which is unique strengths and the role they play when it comes to creating your BEST results. Join me as I share why strategies others use when it comes to…
  • The Law of Explosive Growth

    Silvia Pencak
    18 May 2015 | 3:25 am
    In this 21 part series, based on John Maxwell’s book The 21 Irrefutable Laws of Leadership, I’m taking you on a journey towards better leadership. I share with you my own leadership lessons and insights. As a John Maxwell Team Member I’ll be happy to offer you my complimentary training on the 21 Laws of Leadership for your team or organization. See the details below. Part 20 of 21: The Law of Explosive Growth The Law of Explosive Growth: To add growth, lead followers – to multiply, lead leaders.  ~ John C. Maxwell Up until today our focus was on your journey as a leader. We…
  • The Law of Timing: Timing is EVERYTHING!

    Silvia Pencak
    14 May 2015 | 6:54 am
    In this 21 part series, based on John Maxwell’s book The 21 Irrefutable Laws of Leadership, I’m taking you on a journey towards better leadership. I share with you my own leadership lessons and insights. As a John Maxwell Team Member I’ll be happy to offer you my complimentary training on the 21 Laws of Leadership for your team or organization. See the details below. Part 19 of 21: The Law of Timing The Law of Timing: When to lead is as important as what to do and where to go.  ~ John C. Maxwell Good leaders understand that timing is everything. As an initiative Quick Start I have a…
  • Crack the Leadership Code

    Silvia Pencak
    13 May 2015 | 11:56 am
    This year’s Crack the Leadership Code Summit has been amazing and I didn’t want you to miss it. People from around the globe are raving about the information and resources they received during the interviews with the top leadership experts out there. If you haven’t signed up for the Summit yet, this might be your last chance. Summit ends on May 17th, recordings will be available till May 26th. So if you’re ready to build your team, increase your impact and make a difference, this is your chance to join us and change your game plan. Crack the Leadership Code Build your…
 
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    Professional Services Marketing Today

  • Generating Referrals: Are Your Clients Helping Your Brand?

    John Tyreman
    27 May 2015 | 9:52 am
    Referrals can be the lifeblood of just about many professional services firms. They are cost effective, and are typically warmer than other leads that come in through your pipeline.  The status quo may be giving you an adequate stream of referrals, but how do you know if you are optimizing your referral potential?  The answer lies in the behavior of your clients. Before you can assess your referral optimization, you must answer one key question: What is the ratio of promoters to detractors among your client base? In other words, how will your clients speak about your firm?
  • Rethinking Referral Marketing: Where Are You Now?

    Sylvia Montgomery
    26 May 2015 | 6:22 am
    Optimizing a referral marketing strategy isn’t easy. Your firm will need to take a good, hard, and honest look at your approach to referral marketing as it exists today. It’s a crucial and highly beneficial process – but it’s also one that can easily stir emotions among colleagues. Many people in the professional services industries, especially established decision-makers, have closely held conceptions of referrals and how they work. At times these assumptions can start to look a bit like sacred cows – untouchable and often unexamined. Unfortunately, it’s…
  • [Video] Top 5 Marketing Tools Visible Experts℠ Use to Grow Their Reputation

    Lee Frederiksen
    24 May 2015 | 11:00 pm
    Based on interviews with over 130 Visible Experts℠ and 1,028 buyers of professional services, Hinge’s research uncovered 16 different tools Visible Experts use to increase their visibility in the marketplace and generate leads. View this video to discover the top 5 tools you need to build your reputation and ascend to prominence. Get answers to questions such as: Which social media channels are most effective? Are speaking engagements worthwhile? What marketing tactics should be the highest priority? What marketing tools have you found most effective for establishing your…
  • Professional Services Marketing Today’s Blog Roundup

    Sylvia Montgomery
    22 May 2015 | 5:46 am
    We’ve seen a lot of new trends emerge so far in 2015. And it can often be a challenge to stay on top of what’s happening in professional services marketing. To help, we put together a list of some of our top posts this year to help guide professional services firms through marketing questions and challenges. 10 Essential B2B Marketing Strategies for Your Professional Services Firm Thanks to the evolving tendencies of buyers, B2B marketers have more strategies at their disposal than ever before. Since research shows professional services buyers are more likely to search for a firm…
  • 3 Reasons Why Mobile Matters for Professional Services

    Kathy Dam
    21 May 2015 | 5:24 am
    A few years ago, it was easy to look at mobile marketing as just another passing fad in the marketing world. But if every person you know has a smartphone, how important is it to make your website mobile-friendly? Does responsive design make that much of a difference? While the answers to these questions may not have been definitive over the last several years, we’ve officially crossed the mobile threshold and can now say with certainty: mobile marketing matters. Here are the top three reasons why: 1. There Are More Global Mobile Users Than Desktop Users Way back in 2008, analyst Mary…
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    brandsalsa.com

  • 5 Benefits of Clinical Trial Branding | Addison Whitney

    Matthew Harris
    21 May 2015 | 1:19 pm
    It has been said that you never get a second chance to make a first impression. For many new assets the clinical trial stage of development is that first impression – the initial interaction it will have with those who will impact its future both from research and consumer perspectives. With a strong brand in place prior to making this first impression, brands can ensure they will be moving forward following a positive first impression and giving a product a better chance to develop a positive brand image. Here are five benefits to clinical trial branding: Build Brand Equity Early In the…
  • AW Spotlight - Meet Maya Babish | Addison Whitney

    Matthew Harris
    7 May 2015 | 10:00 am
    At Addison Whitney, our people are our most valuable resource. We are lucky to have such a talented group working throughout our offices, and in our AW Spotlight series we wanted to spotlight our employees, finding out more about who they are, and their thoughts on working at Addison Whitney. This edition of AW Spotlight features Maya Babish, who recently joined Addison Whitney in our Seattle office as Account Director. With extensive experience in the branding and marketing industries, Maya has been a very welcome addition! What has been the most surprising aspect of working with Addison…
  • Branding Growth: 3 Industries Seeing a Brand Increase

    Matthew Harris
    21 Apr 2015 | 8:57 am
    There is never a lack of competition for brands, both within their own industry or for the attention of their audiences. This constant competition underscores the importance of creating and maintaining a strong branding strategy and ensuring that all aspects of a brand are in line with that strategy. Here are three industries that have seen a recent rise in brands, and how the influx of these new brands is impacting the overall strategy for the newcomers. Wearables/Internet of Things Products Consumers are already more connected than we’ve ever been – our lives are driven by…
  • Addison Whitney's Brannon Cashion Featured in PM360 Magazine

    Matthew Harris
    14 Apr 2015 | 8:12 am
    Addison Whitney’s Global President Brannon Cashion is featured in the April edition of PM360 Magazine, with the first of his series of guests posts. This month’s edition of the “Brand Slam” article series is titled “Finding the Value in Clinical Trial Branding.” A brief passage from the article is below, and if you’d like to read the entire post, you can find it here. Why Should You Brand Your Clinical Trial? We all understand the scientific value that clinical trials provide in the development of a new molecule. But what we’ve come to see is this:…
  • AW Capabilities Month Market Research Week in Review

    Matthew Harris
    27 Mar 2015 | 1:00 pm
    Welcome to Addison Whitney Capabilities Month! Throughout the month of March, we will be designating one week where we will be highlighting one of Addison Whitney’s capabilities – visual branding, verbal branding, market research and brand strategy – via brand salsa and our social media channels. Make sure to join the conversation on social media using the hashtag #AWCapabilitiesMonth. This week, we wrapped up with month with a focus on Market Research, which encompasses the research and data analysis of various aspects of your branding portfolio. In this special edition of the AW…
 
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    Mark Di Somma: The Upheavals Blog

  • 20 questions for activist brands

    markdisomma
    10 May 2015 | 2:12 pm
    By Mark Di Somma As more brands seek to engage in what Denise Yohn has referred to as the “cultural conversations” of today, they encounter reactions ranging from strong endorsement to cynicism about their motives. Starbucks, for example, hit turbulence with its Race Together campaign. (There’s an excellent analysis of why here.) Levis on the […]
  • Speaking at The Un-Conference

    markdisomma
    8 May 2015 | 8:55 pm
    Back in Florida in a few days to speak at this year’s Un-Conference at the Versace Mansion in South Beach alongside Derrick Daye, Gerard Gibbons, Brad VanAuken, Pete Canalichio, Chris Wren, Hilton Barbour and Ashley Konson. This year’s theme is brand leadership, something we’re all thriving for. And with a line-up like this, expect plenty […]
  • Pacing your brand revolution

    markdisomma
    4 May 2015 | 12:31 am
    By Mark Di Somma Just as brands reflect the business they are part of, so they must systemically modify how they operate to reflect technological and systemic changes in the business. In a paper on The Digitisation of Everything, E&Y expound a business evolution model to change an organisation’s digital capabilities. As a first step, […]
  • Cutting through as a brand

    markdisomma
    30 Apr 2015 | 2:07 pm
    By Mark Di Somma The debacle over the Rob Lowe DirecTV ads and the accuracy of their claims is a reminder of just how much pressure marketers are under to get cut-through. Thing is – where’s the cut off point? How do you decide whether the claims you’re making are justified and how do you […]
  • 10 ways to achieve brand leadership

    markdisomma
    27 Apr 2015 | 3:17 pm
    By Mark Di Somma Marketers often talk about being a brand leader as if it is one thing. But there are many different ways that a brand can distinguish itself in a marketplace. The critical decision for brand owners is deciding how you will lead and why that will work. Scale – The immediately obvious […]
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    The Bullet | Branding Blog

  • Top 7 Malaysian Jingles That Are Stuck In Our Heads

    Peter Gan
    20 May 2015 | 6:25 am
    Don’t you just hate it when a jingle gets stuck in your head? It follows you everywhere you go until the moment you need to decide what you want to have for lunch; suddenly you find yourself in Chicken Rice Shop ordering a set for 2 because their jingle helped you answer the question of what to eat.  Where to eat? CHICKEN RICE SHOP! A jingle is a short slogan, verse, or tune designed to be easily remembered, especially used in advertising. And my oh my, do some advertisers make great jingles. Malaysian advertisers are no exception. We have a plethora of jingles that span the decades which…
  • The Blame Game: Is Myvi In The Wrong?

    Peter Gan
    13 May 2015 | 6:58 am
    It has been a dismal week in Malaysia as the DUKE tragedy has not only outraged the nation but highlighted severe problems with our driving culture as well as created vigilantes of our own who took matters into their own hands. Occurring on the morning of the 3rd of May, two Myvi drivers who were allegedly racing down the Duta-Ulu Klang Express highway collided with a family car – claiming the lives of a husband, wife and their seven-month-old baby. This disaster took many Malaysians onto social media where they proceeded to voice their rage and grief. In the midst, there was a growing…
  • The Mother Of Brands

    Peter Gan
    6 May 2015 | 5:49 am
    Mother’s day is just around the corner and we are all very excited to celebrate the queen of our hearts. Once a year, we get to dedicate a day to the noble and queenly vocation of motherhood. Although we believe that nothing comes close to the embracing warmth of a mother’s love, we also believe that this love comes in many shapes and sizes. It’s almost like every mother has her own brand of mothering. From the outrageously overbearing to the criminally careless, there are as many types of mothers out there as there are mothers. But once in a while, their methods fall into an easily…
  • How Boxing Made Me Believe In Branding

    Peter Gan
    29 Apr 2015 | 7:11 am
    I wouldn’t particularly call myself a sports fan in the slightest. Jaded by the onslaught of footie back-and-forth and child-like banter, sports to me much resembled organised crime. Organised in the sense that teams didn’t represent pride, honour or even geography anymore. The best players just belonged to the richest teams, where contenders were traded more frequently than Pokemon cards. This to me didn’t seem fair nor did it excite me. From rugby to F1, it just seemed like a big game of Monopoly where the richest had a far greater advantage, giving me the lesser of two evils to root…
  • Meet and Greet Our Celebrity Billboards

    Peter Gan
    22 Apr 2015 | 3:55 am
    Here at The Bullet, we’re constantly reminding you that your brand needs to have a personality. You need to know how your brand speaks, what clothes it would wear, what car it would drive or even what music it would listen to. Only then would you get a fully fleshed out brand that your consumers can truly relate to. That got us thinking about the ads we see on a daily basis and what types of personalities they actually embody. So we decided to go through our favourite Malaysian billboards and we matched them with a celebrity we thought would resonate with the message. This is a half…
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    The Frager Factor

  • How the Rich Say They Got Rich; hat is Going to be the Future of Domain Names?

    26 May 2015 | 9:36 am
    Geo domains can be cash cows; Your Instagram photos aren’t really yours: Someone else can sell them for $90k;Shopify’s stock surge puts its value near $2 billion; 10 Startup Founder Blogs You Should Be Reading; What Happens When You Put A Sex Therapist, A Conservationist, And A Millennial;The best startup founder blogs for aspiring entrepreneurs; 35 things you should do for your career by the
  • Frank Schilling Gems: A Hart-to-Hart Talk With Frankie

    25 May 2015 | 12:18 pm
    I stumbled into this prescient and insightful post by Frank Schilling penned in 2011. Frank certainly does get it right and early. You should try his new registry, a slick interface with many touch-of-a-button innovations and free privacy not available anywhere else. Rather than wait for Google to deliver the innovations Frank references in this post, Frank did it himself. (btw, Frank 
  • Here's Why You Can't Remember Anyone's Name

    25 May 2015 | 12:12 pm
    A CMO's View: Cole Haan CMO Says Domain Strategy Should Focus On Engagment; The Robots Are Winning! how to treat Betrayal by a friend; How branding can help you create great first impressions; How Organic Reach reduces your Marketing Costs when you have the best Social Media; Silicon Texas- Facebook wants to build a $1B data center facility in Fort Worth, Texas; Facebook Stock Price Today Has
  • RIP: Marion Frager January 15, 1920 - May 24, 2015

    25 May 2015 | 10:14 am
    My mother's service to her country and care for our veterans was a theme that echoed through her life and will be central to the military funeral that celebrates it on Wednesday. If there was any day for her to go, it was a day we'll remember her and those she remembers serving with her, all together in one. My mother’s warm, compassionate, generous and understanding personality was a gift and
  • Frank Schilling Memorial Day Gems

    24 May 2015 | 6:52 am
    Strategies worthy of memorializing The Frager Factor: Frank Schilling Gems: Why Do “Good” Domains Cost So Much? I often hear secondary-market domain sales and names referred to as “powerful” or “expensive”. Not all domains are powerful of course.. And why exactly are the powerful ones considered powerful? Well.. As I’ve explained previously if you buy a good, meaningful, generic
 
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    WordPress.com News

  • Web Publishing for All! Introducing Community Translator Tools

    Julian de Bhál
    26 May 2015 | 9:00 am
    Publishing tools for everyone Roughly half of the content and traffic on the internet is in English1, yet English is the mother tongue of only about a quarter of internet users2, and less than 5% of the world’s population.3 We believe that WordPress.com should be for everyone, not just English speakers — it’s why we already serve WordPress in 131 languages — but we want to make it even more accessible.4 To keep so many languages up to date we need to make it radically easier for non-English speaking communities to help with translation. We’re proud to announce…
  • Street Photography: Seven Photos

    Krista
    22 May 2015 | 9:00 am
    It’s no secret that I love to pore through the street photography tag in the WordPress.com Reader and share images that catch my attention. Join me on another trip around the world as seen through the eyes (and lenses!) of these seven skilled photographers. This arresting image of a bird in a car — juxtaposed against the unknowing elderly man passing by — mesmerizes me. Taken by Beirut photographer Ghaleb Cabbabé, there’s an element of the macabre about this photograph that I find intriguing. The odd bird and the filthy windscreen create a certain palpable sinister…
  • Eventbrite Now Available for All of WordPress.com

    Kirk Wight
    12 May 2015 | 11:00 am
    We’re excited to announce big updates to our Eventbrite integration: your events can now be displayed right on your WordPress.com site, no matter what theme you use! Enjoy Eventbrite, regardless of theme In 2013, we launched two Eventbrite themes to help you promote your events. Since then, we’ve gotten requests from users to extend that functionality more broadly on WordPress.com. Today, we’ve rolled out our Eventbrite integration to all users, which means you are no longer limited to only using the Eventbrite themes to promote your events. You can now connect to…
  • New Theme: Gazette

    Thomas Guillot
    7 May 2015 | 10:00 am
    It’s Theme Thursday, and we’re happy to launch a brand new free theme. Gazette Gazette, designed by yours truly, is a clean and flexible theme perfectly suited for minimalist magazine-style sites, personal blogs, or any content-rich site. It allows you to highlight specific articles on the homepage, and to balance readability with a powerful use of photography — all in a layout that works on any device. Gazette also supports the following popular features: Custom Colors, Custom Header, Custom Menu, Social Links, Site Logo, Featured Images, and Widgets. Read more about Gazette on the…
  • New Themes: Nucleare and Afterlight

    Caroline Moore
    30 Apr 2015 | 11:00 am
    Nucleare Nucleare, by Cresta Project, is a classic blog theme with a crisp, elegant design and plenty of handy features. A built-in search box, links to your favorite social networks, four widget areas, and beautifully styled post formats make this an ideal theme for your personal blog. Check out Nucleare on the Theme Showcase, or activate it on your site from Appearance → Themes. Afterlight Afterlight, designed by Takashi Irie, is a different take on his Cyanotype, featuring an option for a full-screen background image. Add your favorite background image or color to lend your personal…
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    Joey Sargent

  • Is It You? 10 Questions to Find Out What’s Causing Slow Growth

    Joellyn 'Joey' Sargent
    21 May 2015 | 7:55 am
    When a business is not reaching its goals, leaders tend to look up, down and all around to find the source of the trouble. Is the market changing? Are competitors outsmarting us? Is the economy to blame? These are all logical places to look to solve the problem of slow growth. When that fails, there’s one more area to many leaders forget to explore. Uncovering hidden growth potential requires answering one tough question: Are you the problem? Before you answer, consider your response to these queries: Do you tend to assume you always know best? Are your people tentative when surfacing…
  • 9 Steps to End the Blame Game

    Joellyn 'Joey' Sargent
    14 May 2015 | 7:55 am
    How often have you found yourself facing off with someone who is more concerned with placing blame than finding solutions? When it comes to solving business problems, understanding the root cause is important. Blame is not. And there is a big difference. Who Plays the Game? People play the blame game when they’re afraid. Fearful of being penalized for whatever went wrong, they search for someone (anyone other than themselves) to designate as the guilty party. Pretty soon, emotions are supercharged and relationships are damaged, sometimes irrevocably so. Leaders often turn a blind eye to…
  • Afraid to Lead

    Joellyn 'Joey' Sargent
    7 May 2015 | 7:55 am
    Leadership or Ownership Ask a group of people what traits characterize business owners and somewhere in the list you’ll probably find the term “leadership.” It’s not unexpected that the public perception of business owners includes leadership. After all, why would someone start a business if they didn’t want to lead it? In reality, it’s not unusual for me to run into business owners who shy away from leadership. In their minds, ownership and leadership are two different things. These unintentional leaders started with a great idea and decided to do…
  • Why Your CRM Isn’t Working – and What to Do About It

    Joellyn 'Joey' Sargent
    30 Apr 2015 | 7:55 am
    I first learned about Customer Relationship Management (CRM) software way back in 2000, when I needed to choose a marketing automation solution for the speech recognition technology start-up where I was head of brand marketing. Then as now, the promise was big. Here’s a dream tool that will seamlessly capture leads, automate customer interactions, and spark dramatic business growth. CRM, it seemed, was the answer to a host of sales and marketing problems. Today there are many CRM, sales force automation (SFA) and marketing automation platforms to choose from. Whether your business is…
  • Become Unstoppable

    Joellyn 'Joey' Sargent
    23 Apr 2015 | 7:55 am
    Are You Unstoppable? If you answered yes, you rock! I love people who greet every day as a new opportunity to conquer the world. It’s a pleasure to watch you in action. For the rest of us, our unstoppable moments are often tempered by thoughts of “I wish I could…” “Wouldn’t it be great if…” and “Why isn’t this working?” We all have the power to be unstoppable, but mindset holds us back. I see this all the time in my work with business owners who are dissatisfied with the pace of growth. Some envisioned an easy path to success…
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    Annemarie Cross

  • Are you being stretched? Celebrate it. Here’s why… [Audio Biz Tip]

    Annemarie Cross, Small Business Marketing & Business Success Coach
    24 May 2015 | 9:13 pm
    Is a current situation you’re in challenging you? Stretching you? You should celebrate it. Why? Listen to today’s audio biz tip to find out… The title of today’s audio biz tip may seem somewhat strange to you. “Why should I celebrate a situation that is challenging me? That is stretching me and making me feel very uncomfortable” – you may ask? Let me share why… Listen now: Click here to download transcript    Dream about creating your own podcast but unsure how to get started. Access our FREE ‘Podcasting Profit Secrets Training’ to learn…
  • How to Beat Procrastination – EVERY time [Audio Biz Tip]

    Annemarie Cross, Small Business Marketing & Business Success Coach
    17 May 2015 | 7:48 pm
    Do you struggle with procrastination? I do – IF I let myself. In fact, a few week’s ago there were a few days where I’ve been flitting about being ‘busy’ but NOT productive. Here’s what I did to beat procrastination and get into action and completion. In today’s audio biz tip I share the exact same steps I used to overcome procrastination, get me motivated and on track to finish all of my tasks in quick time. And so can you… The 10 steps include: 1. Set an intention that this WAS going to get completed and wrote it down 2. Turned off all…
  • Have a dream? Take the first step… [Audio Biz Tip]

    Annemarie Cross, Small Business Marketing & Business Success Coach
    13 May 2015 | 11:15 pm
    Do you have a dream that you still haven’t taken action on? No matter how strong the desire, you just can’t seem to move into action? Six years ago, I had a dream…and little did I know where that dream would lead me. In today’s audio biz tip I share what my dream was, what I did, and the incredible opportunities that have opened up for me. So, my question for you is… Do you have a dream? Do you have a passion and drive to make a difference in the world? Do you want to bring a message of hope and inspiration to others? Is NOW the right time for you to take the…
  • Four Learning Styles: Which do you prefer? [Audio Biz Tip]

    Annemarie Cross, Small Business Marketing & Business Success Coach
    6 May 2015 | 5:38 pm
    Do you know what your Preferred Learning Style is? More importantly, do you know the words and phrases that resonate with each of the four learning styles so you can weave these into your Signature Talk to be more influential with your audience? In today’s audio biz tip I share a quick, fun exercise, which identifies words from each of the four Preferred Learning Styles. If word group 1 had the most words that you connected with in it – you’re probably an Innovative Learner; If word group 2 scored the most words – you’re probably a Common Sense Learner; If word group 3–…
  • Make it Happen or Make an Excuse; the choice is yours [Audio Biz Tip]

    Annemarie Cross, Small Business Marketing & Business Success Coach
    27 Apr 2015 | 3:30 am
    After travelling to Outback Australia last year – my passion for photography was rekindled. Learning this new skill/art was something I’d put off for years – because I didn’t think I had the time to take on another hobby; I didn’t think I had the creative ability; you fill in the gap – I made that excuse. Until now… I realised during my trip, just how amazing my photographs could have been, had they been taken on a DSLR camera. My iPhone took some great images, don’t get me wrong. However, the landscapes and sunsets I saw, could have made some…
 
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    Bulldog Drummond - Uncommon Sense

  • Shift Your Focus from Unity to Duality and Design a Blueprint for a Sustainable Future

    Bulldog Drummond
    26 May 2015 | 7:15 am
    Written by Kristen L. Victor When surrounded by creative and intelligent people, do you question the IQ level of the room, rather than the intrigue of their creativity and experience? You should. Our work is richer if we admire people who have collective intelligence–who understand the value through multiple perspectives, different experiences, shared ideas, open sourced technologies and collaborative successes. Passion drives the creative process of integrated design Join all aspects of people, planet and profit into a well-balanced, regenerative culture with a holistic approach by…
  • In Memory of Those Who Did Not Return to Us

    Bulldog Drummond
    22 May 2015 | 7:14 am
    Written by Peter Greulich Memorial Day is set aside as a time to remember those who never returned to us. Honoring those who made the ultimate sacrifice. Remembering those who took their last breath on the battlefield. But I also remember those who returned home dead in spirit. These families also lost loved ones forever. I am classified as a Vietnam-era vet but I spent my entire time stationed in Germany. Intellectually, I know I served during this time. I volunteered. I know I could have ended up there, but I hold in the deepest respect those who were on the frontlines. They are, to me, the…
  • Uncommon Leadership. Ask, Don’t Tell.

    Bulldog Drummond
    21 May 2015 | 8:00 am
    Written by Gregg Imamoto “A wise man can learn more from a foolish question than a fool can learn from a wise answer.” –Bruce Lee Early in my career I was taught that good leaders must know everything in order to tell their teams what to do. When I asked, “Everything, about what?”, the coaching was helpful, ”Everything about EVERYTHING.” Lacking perspective, I didn’t spend much time thinking about the impossibility of this expectation as much as I spent time trying to execute it. I was naively optimistic that if I just worked longer and harder it was possible to know…
  • Can Businesses Measure Success? The Happiness Factor

    Bulldog Drummond
    18 May 2015 | 8:22 am
    Written by Carl Boutet Looking for new ways to engage customers? Earlier this year McDonald’s launched, to mixed reviews, a “Choose Lovin” campaign that gives customers free Mc’Grub in exchange for a demonstration of “Lovin”. McDonald’s was known for consistently creating relevant and satisfying customer experiences that have been the hallmark of their business and success. Innovative customer engagement strategies like McDonald’s can provide learning opportunities for brands today. Specifically, how their effectiveness can be measured. “Forrester data indicates that…
  • Learn Something New Today

    Bulldog Drummond
    11 May 2015 | 8:06 am
    Written by Martin Orton “There is no end to education… The whole of life, from the moment you are born to the moment you die, is a process of learning.” –Jiddu Krishnamurti There’s a point in life that most of us experience education as a chore. The value of learning is simply not yet recognized and our minds are often too immature to grasp the value of learning I’m a firm believer that one should always keep an open mind—a mind that hungrily craves new information. Continuously learning about a myriad of topics (and different perspectives on those topics) is the best way to…
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    DK

  • Hello London: ‘N’ is coming your way

    DK
    20 May 2015 | 5:50 pm
    LOOKING PRESENTLY FOR THE RIGHT SET OF EXACTLY 16 people to invite, personally, to ‘N’ London. This would be part of an international series, ’16N’. Colleagues in London are also helping make this happen, and we’ll together share more in the coming weeks. ‘N’ London, whose theme is very nearly fixed (sitting on it, running it by people, seeing how it feels to say and hold), is making confident, happy, coming-to-England plans. Are you curious about what it is? No details will be posted here, but if you are open to something different and very new, I am…
  • Music vis-a-vis story: a fast thought on finding notes

    DK
    18 May 2015 | 11:06 am
    ‘Things come together, things fall apart.’ –Edward Albee, The Adding Machine GOOD DAY. This post is for the people whom I’ve met in very recent days. Thank you for coming to this page. Thanks for reading. Thanks for bearing with me during the black hole phase of Design Kompany’s site (and email vortex space—this past weekend. Whew, fixed this, I think. I’m on it. I’m back. I’m receiving your notes again, starting today). Mostly, thanks for the fascinating slew of hyperreal and temperamental or highly saturated, layered conversations, and…
  • Designing the next ‘N,’ a 16-way conversation installation

    DK
    10 May 2015 | 9:15 pm
    IT DOESN’T HAPPEN EVERY DAY. It doesn’t even happen every year. But it does happen, it can happen, and it will happen. As long as you persist and keep trying things, right?, as long as you let it go and see where it runs, you will find the thread and the poetry in the weaving of fabrics that make a picture. Somehow, you trust this process. You go with it. You let the wave take you where it will. And when it drops you off, eventually, in a spot where you’re completely stunned to be, you will know that feeling. What… what… what is this? Now, wait a minute. This!
  • What’s normal? by ‘N’ Phnom Penh

    N
    7 May 2015 | 11:43 pm
    IN 2015, GIRLS WEAR PANTS, suits, have pixie hair, tattoos and even chase men. These are now normal. Other normal situations are validated only when backed up by science, like what is a normal blood pressure? The rest are subjective. As Morticia Adams quoted: “Normal is an illusion.” But… is it? Normal is something that has already been done, many times. The more something has been done, the more normal it is. Actually, there’s more. Way. THE NORMAL DISTRIBUTION CURVE IS A GRAPH which shows the spread of random variables, or behaviours, in a population. It centres around the…
  • If you are wondering what ‘N’ is about, you are on the right track

    DK
    6 May 2015 | 8:44 am
    ‘N ‘ THIS IS A LONG STORY, but I’m going to try to keep it to less than 200 words. Hard, for me. I tend to like to ramble, something that, well, I’ll stop there with the intro. Now, what is ‘N?’ You may be wondering. Perhaps you saw some images. Online, like on our FB or twitter. Or maybe I told you about it, in person. In real life. Real life is part of it. A big part. More importantly though is CONNECTION. As in, really looking at someone in the eye and seeing who they are there, not just these profiles we absorb in a passive way, but really relating.
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    Latest BrandingBusiness Content

  • BRANDINGBUSINESS CO-SPONSORING CORPORATE IMAGE AND BRANDING CONFERENCE IN NEW YORK

    20 May 2015 | 5:00 pm
    IRVINE, Calif. (May 21, 2015) – BrandingBusiness a leading business-to-business brand strategy and development firm with offices in California and New York, is co-sponsoring The Conference Board’s 2015 Corporate Brand and Reputation Conference next month at the Westin at Times Square in New York, New York.  In addition, Andrea Fabbri, Director of Brand Strategy, New York, for BrandingBusiness, will serve on a discussion panel about utilizing analytics to achieve brand objectives. “We are honored to once again participate and co-sponsor The Conference Board’s 2015 Corporate Brand and…
  • Behind the Brand of MarketingProfs

    26 Apr 2015 | 5:00 pm
    MarketingProfs Founder and CEO Allen Weiss talks with BrandingBusiness Founding Partner Ryan Rieches about how MarketingProfs came to be, and how modern marketers are using branded content and training to stay ahead of the competition. Topics include:
  • Branding, investment and return: a new way forward

    7 Apr 2015 | 5:00 pm
    What’s the ROI on branding? If there’s one question that leaves even the most experienced brand strategists fumbling for an answer it’s that one about ROI. It’s a good question and one that deserves a better answer than the usual squishy response of “it depends.” For many B2B companies, especially technology companies with engineering cultures, everything has to be measurable. The value and purpose of an intangible like branding is, therefore, highly subjective without results against hard metrics that prove its worth. Sometimes the metrics are clear. A company seeks out branding…
  • De-Branding as Re-Branding and Internal Equity (or Brand Myopia)

    30 Mar 2015 | 5:00 pm
    Strange as it may sound, some of the most important work we do does not involve building or even refreshing brands, but simply finding brands to retire.  I hesitated to use the word “simply” because it’s rarely simple. What stands between brand retirement and simplicity is that old bogeyman, Internal Equity—that and the business cultures that create and sustain it. Internal Equity is often just a euphemism for a non-rational attachment to brands on the part of their stewards. These are typically product developers, marketers, sales personnel and managers of the P&L centers who…
  • Mergers and acquisitions: A checklist for success

    18 Mar 2015 | 5:00 pm
    Mergers and acquisitions are defining events that shape the destinies of companies and people. The dramas they create among customers, employees and management are well documented. Those who have been through one or more mergers on the corporate side have stories to tell that combine the bad and the ugly (very rarely the good) that invoke the mythological tales of ancient Greece. The cold reality is that, as operationally complex as merger integration might be, the judicious use of the corporate brand can be a mightily effective and often over-looked integration tool. Based on our collective…
 
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    Karen Post, The Branding Diva

  • Your brand is your canvas – How to repaint the story

    Karen Post
    18 May 2015 | 9:24 am
    [getsocial app="sharing_bar"] After only five days at the Grand Velas Resort, my opinion is completely different and now positive. This organization understands brand management and they, along with the help of a handful of other great experiences, turned me around.
  • The best thing you can do for your brand in 60 minutes or less

    Karen Post
    22 Apr 2015 | 6:00 am
    [getsocial app="sharing_bar"] The best thing you can do for your brand in 60 minutes or less Publishing a blog is likely one of the lowest cost, highest impact marketing tools every brand has access to. No matter what you do or sell, it’s a tremendous opportunity to tell your brand stories, help customers, influence and educate readers and enhance your brand edge.
  • The well of original ideas is dry.

    Karen Post
    4 Mar 2015 | 5:35 am
    [getsocial app="sharing_bar"] The well of original ideas is dry As marketers, brand leaders and creative types many of us (I’ve been guilty too) are in a constant search for the next new thing, a burst of innovation, some concept or some story that’s never been heard or seen and is original.
  • A fast lane to stickier brand messaging

    Karen Post
    18 Feb 2015 | 11:58 am
    [getsocial app="sharing_bar"] A fast lane to stickier brand messaging Time is money, and it’s very likely your audience’s well is bone dry with no extra minutes to spare. Let alone are they willing to give you even one nano inch of bandwidth to understand and remember your point?
  • Super Bowl: Branding trends for 2015

    Karen Post
    9 Feb 2015 | 5:51 pm
    [getsocial app="sharing_bar"] Super Bowl: Branding trends for 2015 You blink your eyes and another year buzzes by. Whew, I’m glad I’m aging backwards.
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    Restaurant Branding Roadmap

  • Why you need a mentor and how to find one

    Jocelyn Ring
    20 May 2015 | 8:27 am
    I recently read an article about the finals of the 2nd annual Samuel Adams Brewing the American Dream Pitch Room contest. It’s a national contest for small business owners in the food and beverage industry and the prize is a $10,000 grant, extended coaching & mentoring from Boston Beer Co. founder, Jim Koch and other senior executives. The winner also gets an opportunity to pitch their product to a panel of retailers and buyers. Some of 2014’s finalists were asked what they’d do with the grand prize. In a Fox Business Small Business article by Gabrielle Karol. Click here for the…
  • Tattooed talent, new restaurants and breaking news beating you out of publicity you deserve? – How to fix that!

    Karen Post
    12 May 2015 | 10:35 am
    Last week I connected with a veteran restaurateur from my days in Houston, TX. It had been 15 years since we last talked and Restaurant Branding roadmap blog reunited us. Love when that happens! Anyhow, his restaurant has been around for over 40 years. It’s an icon in the city, it has a great reputation and it’s still going strong. Despite all this good stuff, he’s finding it challenging to generate news buzz. He asked me about the best ways to earn a share of publicity among all the new restaurant spots opening, the young, tattooed chefs and breaking news. That’s a great question.
  • Ask the expert: Ike Orcutt, head brewer and founder at BuckleDown Brewing

    Karen Post
    29 Apr 2015 | 1:24 pm
    Here's our second edition of “Ask the expert” series with Ike Orcutt of Buckledown Brewing. Once a month we post an interview with a successful restaurateur, chef, supplier, brewery professional or a hospitality industry authority. To keep things short and concise, some interviews may be split into two parts. If you enjoy the article, please share. If you’ve got a suggestion for an expert we should interview, let us know. Founded in: 2013 Location: Lyons, IL Number of employees: 7 Do you serve food, if so what kind? We don’t have food but we do partner with local food trucks. We’ve…
  • Repaint the story – Your brand is your canvas

    Karen Post
    21 Apr 2015 | 12:41 pm
    My new husband earned an all-expense paid trip for two to the Mexican Riviera from his employer. When I first heard the news I was not excited. My perception of traveling to Mexico was negative. Visions of drug cartels and crime, water that made me sick and less than stellar service experiences from past trips danced through my mind. I was not jazzed about this destination brand. On top of that, it was an all-inclusive resort another hard wired image in my head of lame food buffets, B-class beverages and mediocre service. I suspect I was not the only guest that arrived with more than their…
  • How to attract more restaurant customers using social media

    Jocelyn Ring
    15 Apr 2015 | 12:00 pm
    We’ve received a few questions lately about social media. The common themes are: “How can I get better at social media?” “Should I do it myself or hire someone?” “How can I get more bang for my buck with social media?” “There are so many social media sites out there, how do I post on all of them?” “Where do I start?” Social media provides a wonderful array marketing tools like Facebook, Twitter and Instagram. They allow you to connect with customers, have conversations, share news and events or showcase pictures of your restaurant and the food and beverages all in…
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    AYTM

  • Plastic Bottles Survey: Water Filters Increasing in Popularity

    Anne Pilon
    27 May 2015 | 6:42 am
    Plastic bottles have long been used to hold various beverages. While they are certainly convenient, they are far from earth friendly. Some companies have tried to come up with alternatives, from reusable bottles to those made with recycled materials. So how many consumers take advantage of these more environmentally conscious alternatives? And how many still regularly drink from plastic bottles? Plastic Bottles In Ask Your Target Market’s latest survey, 19% of respondents said they drink out of plastic bottles multiple times per day. 28% said they drink out of plastic bottles every day. 20%…
  • Cats Survey: Dogs Slightly More Popular

    Anne Pilon
    26 May 2015 | 6:15 am
    Hug Your Cat Day is just a few days away. There’s long been a rift between cat people and dog people. But there are plenty of people who own or like both cats and dogs. And there are also plenty of different stores and brands that serve pet owners of all kinds. So how many people are likely to celebrate Hug Your Cat Day? And how do dog and cat owners compare? Cat People In Ask Your Target Market’s latest survey, 21% of respondents said they consider themselves to be cat people. 37% say they are more likely to be considered dog people. 15% consider themselves to be a little of both. And…
  • Spotify Video Survey: New Features Unlikely to Draw Many New Users | AYTM

    Anne Pilon
    22 May 2015 | 6:52 am
    Spotify added a few new features this week. The music streaming company added video and podcast content to its offerings. And it also added a feature that would select music based on the tempo of the user’s movements, aimed specifically at those who listen to Spotify while running. So how many are interested in these new features? And could it impact Spotify’s user base? Spotify Users In Ask Your Target Market’s latest survey, 21% of respondents said they currently have a Spotify account. Just 6% said they have had a Spotify account in the past but don’t anymore. And 73% have never…
  • Flying Cars Survey: Consumers Worried About Safety, Affordability

    Anne Pilon
    21 May 2015 | 6:02 am
    A growing number of transportation companies are working to make flying cars a reality. Though they might not look exactly like what you expected after growing up seeing flying cars in movies and TV shows like The Jetsons, the small plane type vehicles could be available to consumers within just a few years. So how many are interested in owning their very own flying cars? Flying Cars In Ask Your Target Market’s latest survey, just 32% of respondents said they would be likely to buy a flying car if they are released to consumers within the next few years. However, 47% said they would be…
  • Nation Says More Women in Tech Fuel Innovation

    Astrid Phillips Mayer
    20 May 2015 | 5:53 pm
    May 20, 2015 Mediaocean, a leading software provider for the global advertising world, has just launched its Women in Technology initiative along with results of their survey about women in technology — and we’re proud to have been their market research partner! Check out the results of the study in our infographic: The goal of Mediaocean’s Women in Technology initiative is to influence change and shape the future of the tech industry; key elements of the initiative include: – the Mediaocean Scholarship Fund, which will support three women as they pursue their career…
 
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    Better Business Brand

  • Top 5 Tips for Email Marketing Success

    Robert Hacala
    15 May 2015 | 10:53 am
    No business can afford to neglect its digital presence, which can partly be achieved by creating and maintaining an effective email marketing campaign. Click through to see the top 5 tips for your email marketing success. Image: Horia Varlan
  • The Recipe for a Perfect Logo [Infographic]

    Robert Hacala
    14 May 2015 | 12:00 pm
    A logo is more than just a pretty image for customers to look at while they use a product or service. It’s the face of an entire brand, a symbol that determines how people feel about that particular company. This infographic will provide you with tips and ideas related to each of the qualities that a successful logo design must have.
  • Can Celebrity Endorsements Influence Sales? [Infographic]

    Robert Hacala
    14 May 2015 | 11:16 am
    I've always been kind of curious about what the public thinks when they see brands using celebrity endorsements. Here's an interesting infographic the presents some great data on the subject. It also gives some examples of both good and bad celebrity deals that have gone down in the past.
  • The Art of Window Displays [Infographic]

    Robert Hacala
    28 Apr 2015 | 10:24 pm
    Window dressing is an art and when done properly, it can be extremely effective for a brand. Here is a selection of brands that got it right.
  • Stories Behind the Slogans [Infographic]

    Robert Hacala
    17 Apr 2015 | 12:20 pm
    Have you ever wondered where slogans from the big brands came from? Check out the stories behind some of the most famous slogans out there. This infographic features Nike, Apple, and more. It also includes the success rates, reasons for success, and other interesting facts for each slogan. "Slogans don't become famous overnight — it can take months, if not years, before they gain mass appeal."
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    Blade Creative Branding | Blog | Marketing, Design, Trends

  • Love It or Hate It: The Flag of Planet Earth

    Joshua Murray
    21 May 2015 | 8:37 am
    This morning we came across a new website touting the design of a new flag to represent earth. And as we are wont to do here at Blade, we’ve put our thoughts together on the subject. You can see the flag design in the image above, and you can see the flag “on location” on […]
  • Raptors Bringing Drake on the Court with New Jerseys

    Joshua Murray
    15 May 2015 | 11:20 am
    Well it’s finally happened, the Toronto Raptors will be taking Drake on the court during the 2015-16 NBA season. This week a new “Drake” alternate jersey concept was released that shows the OVO style black and gold in the same design as the more traditional red and black alternates. At this time we don’t know […]
  • Another Round on the House: Vintage Liquor Ads from the Past

    Joshua Murray
    14 May 2015 | 12:42 pm
    Summer patio weather is approaching. And while many people will order a cold beer on a hot day, some won’t. So for the cocktail lovers, we’ve put together a special liquor edition of the Vintage Ads Series. Try not to get too thirsty looking at these old ads, and please refrain from getting up to […]
  • Blade Grades: McDonald’s Hipster Hamburglar

    Blade Studio
    12 May 2015 | 1:54 pm
    After a years long hiatus from the advertising plan, McDonald’s is bringing back the Hamburglar. But not in the cute animated form that you remember him. Instead the fast food giant is bringing back a live action version of the burger thief for the 2015 audience. So far we’ve seen an early preview TV spot […]
  • The 5 Greatest Fictional Brands

    Brian Walker
    5 May 2015 | 11:56 am
    Fictional brands are often afterthoughts, quickly slapped together to give the appearance of a fully developed world. Every now and then, however, a fictional brand stands out from the pack, sometimes even putting real brands to shame. The best fictional brands can transcend their humble beginnings as mere props and become as impactful as any […]
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    BRAND IDENTITY, REBRANDING AND PACKAGE DESIGN

  • How to (Really) Absorb Information Like a Millionaire

    davidbrier
    13 May 2015 | 7:12 pm
    You’ve got to love those articles that talk about the first thing millionaires do in the morning, what habits they have, what they eat first, what exercises they do, what things they avoid doing, etc. What if you could learn what to read, review and study every morning just like a millionaire or a billionaire? I mean really rich people like Bill Gates, Warren Buffett, Howard Schultz (CEO of Starbucks), Kevin O’Leary (Mr. Wonderful from Shark Tank) or Gary Vaynerchuk (amongst others). OK, with that quality of insight, I’m in. What a Millionaire Reads Well, this morning, I ran…
  • Branding the Beautiful Things in Life in 56 Seconds

    davidbrier
    19 Apr 2015 | 7:04 pm
    “Elegance is refusal.” Coco Chanel Brands make a big mistake when starting out. Many brands or companies start out with a very specific offering, maybe one or two products or services. The problem arises when their brand (and its scope) outgrows their branding roots. It works like this: Eventually, the brand starts to grow. Or, the brand expands its scope and, all of a sudden, the brand embraces so much more than it had embraced before. At these points, the brand needs to be reevaluated. Reassessed. It needs to have a big enough reason for being that can encompass all of its new…
  • How to Find Your Brand’s Untold Story: A Case Study

    davidbrier
    25 Mar 2015 | 6:43 pm
    “The one who follows the crowd will usually go no further than the crowd. The one who walks alone is likely to find himself in places no one has ever been before.” Albert Einstein Authenticity. It’s best when it’s real. When reorienting a brand and clarifying their core reason for being, companies are too often satisfied with a shallow exploration, settling on empty cliches when they should be seeking the real concept they’re sincere about and deeply committed to. The Slippery Part of Finding the Untold Story It’s because it’s so obvious to “everyone.” But when you dig a bit…
  • 10 Steps to Create a Killer Brand (from Instagram)

    davidbrier
    23 Mar 2015 | 1:46 pm
    OK, I was late to the party. I didn’t start an Instagram account until August if I remember correctly, maybe even as late as October. It is there I share all things branding, food, coffee and chocolate. I try to keep it inspired. Having attracted almost 6,000 followers in that time, what I post seems to resonate. Today was such a day. Today I uploaded these two gems that I felt I needed to share with you (in case we haven’t hooked up on Instagram just yet). Enjoy and if you haven’t checked it out, you’ll find things on my Instagram page that you’ll never find…
  • How a Global Brand Restores Its Culture in 3 Minutes

    davidbrier
    10 Mar 2015 | 12:15 pm
    It was an innocent email I received. The email stated they’d seen my “What is Innovation” post and video on Fast Company and needed something equally inspiring for their staff. The company? The global leader in luxury skincare: La Prairie from Zurich, Switzerland, with 14 affiliates and represented in more than 90 countries worldwide. As an intro for anyone not already familiar, La Prairie is regarded as the most exclusive, aspirational and innovative skincare brand (by its loyal global base of customers spanning the world). They are the undisputed leader in luxury skincare (products…
 
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    Landor Blog

  • What does $30 trillion customer service look like?

    13 May 2015 | 2:42 am
    Neither did I. That’s a lot of money. Hard-earned money. And, according to one of the panel moderators at the recent LinkedIn FinanceConnect conference where I picked up this information, it’s the biggest wealth transfer in the history of, well, wealth transfer. There will be an 80 percent change in the customer base of financial services companies in the next 10 to 15 years. That’s a lot of customers. So what are financial services companies doing to gear up for all these millennials with money? Will smaller feisty firms, reliant on algorithms and…
  • Mad Men and the importance of descriptors

    6 May 2015 | 2:18 am
    Last Sunday’s Mad Men episode once again highlighted the importance of selecting the right descriptor to use with a brand name. In a scene with Joan, Dennis (from McCann Erickson) calls one of her clients “Butler Shoes.” And that's not the first time this mistake has happened. Looking back on past episodes, almost everyone calls them Butler Shoes...except Butler. Time and again, someone from the ad team will call out the mistake, as Joan did in this week's episode: “It's Butler Footwear.” Photo courtesy of AMC As a naming and verbal identity expert, I know that Butler…
  • Five fundamentals of great design: Story

    7 Apr 2015 | 9:49 am
    Effective packaging is a crucial part of the marketing mix for CPG brands, and it is only becoming more of one. Your package is one of the most fundamental aspects of your brand, second only to the product and product experience itself. So, if package design is so important, then it must be important to leverage the best design for your brand. But where do you start? As with all things, you start with the fundamentals. My first three posts focused on the importance of insight, perception, and ideas. All great design is insight based—great designers seek to know and understand for whom they…
  • Branding: What’s the story?

    26 Mar 2015 | 3:58 am
    Think. Creativity. Innovation. Storytelling. What do these four words have in common? Lots of things, really, but the answer I’m looking for is that they all four are buzzwords. Big time buzzwords that appeared— more or less in succession—to take one industry after another by storm. Buzzwords originate from concepts that have substance to them, and there are those who exercise the original concepts as intended. IBM can be credited with making Think a mantra of sorts. It was introduced there by Thomas J. Watson at CTR (Computing Tabulating Recording Company) in 1914, which became IBM and…
  • Nine trends in packaging

    23 Mar 2015 | 4:03 am
    1.  Brands as your best friends: Good-bye slogans and catchphrases. Whether it’s websites, tweets, or texts, brands will use straightforward dialogue infused with honesty and emotion.  2.  Packaging does the work for you: Active packaging lets you get your snack fix without lifting a finger. From self-heating cans to self-opening paper packs, packaging is becoming empowered. One of the most intriguing aspects of this technology is its ability to help those with limited mobility.   HotCan uses active packaging to provide a hot meal without a stove or microwave in only…
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    placesbrands

  • Cornwall: From struggle to rejuvenation

    Samantha North
    27 May 2015 | 3:12 am
    photo credit: red boat via photopin (license) What comes to mind when you think of the word Cornwall? John Lowdon of ChangingBrands explores the roots of place branding in Britain’s most remote corner. There’s pasties, sandy beaches, cream teas, picture postcard fishing villages, pirates, surfers, and jolly old ‘seadogs’. Oh, and let’s not forget the latest addition – Poldark. What more is there to know about Cornwall? Well, firstly, the fact that we can list all of these things about a county is pretty impressive. Most people would struggle to reel off so much…
  • Interview: New Cities Foundation

    Samantha North
    25 May 2015 | 12:37 pm
    photo credit: Chicago Gold Coast at Sunrise via photopin (license) Cities are on the rise. As they expand, cities are becoming increasingly influential players in shaping our world. But will the growth of the city help solve global problems? Or will smaller cities get left behind in the wake of mega-cities? And how can city branding play a role? The New Cities Foundation aims to address these questions and many more, in its global summit next month in Jakarta. PlacesBrands speaks to Marina Bradbury, director of communications, ahead of the event. Marina, tell us, how exactly was the New…
  • Place branding as part of place making: Report

    Samantha North
    21 May 2015 | 9:54 pm
    photo credit: publicidad hotel via photopin (license) What value does place brand strategy offer as part of a wider place making process? We’d like to share with you a report by Malcolm Allan of Place Matters. In the recent presentation, delivered at the Academy of Urbanism in London, Malcolm focuses on the importance of place branding strategy as an integrated part of good place making. To begin, he reiterates an important point: this is not about logos and tag lines. Far from it, this is about strategy. The audience are encouraged to think strategically. Malcolm goes on to discuss…
  • Beyond the ‘logo-fetish’ – place branding event

    Eduardo Oliveira
    20 May 2015 | 5:25 am
    Sustainability, liveability and connectivity in place branding strategy These were the main themes for the 3rd Institute of Place Management (IPM) conference, held in May 2015 in the Polish city of Poznań. The event brought together a range of perspectives from international scholars, practitioners and policy-makers on place management, place branding and the influence of global trends on places. Place management and place branding are popular in practice as well as in academic research. The growth in scholarly debate combined with the accumulation of practical experience suggests a need for…
  • On Limburg: Place branding across borders

    Samantha North
    13 May 2015 | 7:49 am
    At the end of last month I took a short trip to explore the place branding strategy being used by the Dutch province of Limburg. The capital of Limburg is the city of Maastricht, where the treaty that created the European Union was signed back in 1992. Limburg is also home to the laboratory that invented the world’s first synthetic hamburger, and the mountainous smugglers’ maze that helped saved valuable Dutch artwork from the Nazis during the Second World War.   On top of all these exciting things, Limburg is also well-known for its cross-border approach. This comes from the…
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    Denise Lee Yohn

  • re-think your marketing models

    Denise Lee Yohn
    25 May 2015 | 10:23 pm
    It’s brand new world out there.  500 million tweets are sent every day.  Amazon sells over 250 million products.  Over 27,000 reviews are posted on Yelp every minute.  The average U.S. TV home now receives 189 TV channels. (Credit: http://www.tarcherbooks.net/) In this new world order, old marketing models just don’t cut it. The traditional purchase funnel — which marketers used to describe the conversion of groups of people in decreasing size as they moved closer to purchase — no longer represents customers’ actual shopping journey.  These days, people…
  • brand experience brief: birchbox

    Denise Lee Yohn
    18 May 2015 | 10:18 pm
    Birchbox, the online cosmetics sampling subscription service, operates a retail location that teaches brick-and-mortar companies how to stage extraordinary store experiences. other brand experience briefs (video audits and analyses of new and interesting retail and restaurant concepts): Bonobox and Warby Parker Whole Foods Detroit Eureka! transcript: The biggest news in retail these days is how e-commerce brands that once did business exclusively online are now opening brick-and-mortar stores. So in today’s brand experience brief, I cover Birchbox, the company that started out as a…
  • brand book bites from do over

    Denise Lee Yohn
    11 May 2015 | 10:28 pm
    the book:  Do Over: Rescue Monday, Reinvent Your Work, and Never Get Stuck is a humorous, helpful book for anyone who wants to get more out of their work the brain:  Jon Acuff is a popular speaker and writer whose past books include New York Times bestseller Start the best bits:  The main premise of Do Over is that you need a “Career Savings Account” to make successful career transitions.  A Career Savings Account is comprised of Relationships (who you know), Skills (what you do), Character (who you are), and Hustle (how you work.)  Jon provides strategies, tools, and…
  • what do great retail brands do?

    Denise Lee Yohn
    4 May 2015 | 10:58 pm
    A couple of weeks ago I had the terrific opportunity to hear the marketing chiefs at some of the nation’s greatest brands explain their strategies and approaches to brand-building.  They, along with industry thought leaders, shared some important insights that I’ve compiled in this slideshow: The Practices and Principles That Produce Great Retail Brands Check it out to learn from: Dwight Chambers, CMO, Krispy Kreme Laura Gordon, VP Marketing & Innovation, 7-Eleven Jeannine D’Addario, Global VP Marketing & Communications, Whole Foods Leontyne Green Sykes, CMO, IKEA…
  • ICYMI: wearables, importing international concepts, procrastinate on purpose, lilly pulitzer & more

    Denise Lee Yohn
    29 Apr 2015 | 10:22 pm
    I’m pretty sure you didn’t see all of my content this month, April 2015 — so here’s a round-up of the most popular items.  In Case You Missed It! Wearables Keep Consumers Fit — a feature in Consumer Electronics Association’s i3 magazine about the mainstream adoption of wearable health and fitness products.         QSR Magazine column:  Tops In Translation — Take these actions to successfully import an international concept to the U.S.         What Brands Can Learn From Lilly Pulitzer and Target’s Sold-Out…
 
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    Siegel+Gale

  • Moving behind the curtain

    Max Gardner
    26 May 2015 | 10:35 am
    More and more customers are demanding deep information about the products they are evaluating, just at a time when many businesses are harnessing big data to reveal patterns about their customers. The post Moving behind the curtain appeared first on Siegel+Gale.
  • Taking a digital first approach to brand development: 3 key considerations

    Robert Hegeman
    21 May 2015 | 1:24 pm
    As our world continues to embrace digital, brands don’t exist on paper; they live in digital experiences. We’ve already excelled past the need for just a website. For modern businesses, that’s a requirement. A digital first approach means much more than just that. Brands are on smartphones, featured in YouTube videos, communicating on social media sites—digital experiences are everywhere. The post Taking a digital first approach to brand development: 3 key considerations appeared first on Siegel+Gale.
  • Can Jay-Z steer TIDAL Music to a successful digital streaming network?

    Preanka Hai
    20 May 2015 | 12:04 pm
    The public launch of Tidal was a failure, however, several key decisions and a thoughtful brand strategy could steer a rebound for potential success. The post Can Jay-Z steer TIDAL Music to a successful digital streaming network? appeared first on Siegel+Gale.
  • Living, loving or losing luxury

    Nichola Seeley
    18 May 2015 | 9:36 am
    The luxury sector can be contradictory. It is at once focused on the future and the past, on digital and traditional communications, on exclusivity and awareness on sustainability and on sales. Yet, it’s ultimately the brand that matters. In a roundtable discussion co-hosted with Siegel+Gale, luxury brand professionals share their thoughts and experiences. Brittany Golob reports on luxury’s changing communications The post Living, loving or losing luxury appeared first on Siegel+Gale.
  • Naming and digital customer experience

    Alison Greenberg
    15 May 2015 | 7:59 am
    When a digital customer makes the journey from search engines to the website homepage, names are often the first road marks along the way. The post Naming and digital customer experience appeared first on Siegel+Gale.
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    Marketing Mojo for Small Business

  • So You Want to Start a (Successful) Blog…

    Deanna Zaucha
    27 May 2015 | 1:32 pm
    So you want to start a blog? It makes sense–everyone else is doing it. But how do you stand out from the crowd? Whether it is for your small business or for your personal brand, starting a blog requires knowing tricks of the trade for it to be a hit. Lucky for you, we know a thing or two about writing blogs…so read closely the five steps for starting a successful blog: 1. Choose your niche Deciding on a topic for your blog is one of the most crucial steps when starting out (that’s why it is number one!). With so many topics to choose from, it can be cumbersome picking just one. Best…
  • The Webs Stats Tool: 5 Pro Tips for Website Analytics

    Deanna Zaucha
    22 May 2015 | 10:31 am
    We know we don’t have to stress the importance of driving web traffic for our loyal Webs users. Your website supports your livelihood, and all of the digital marketing you do is an effort to bolster your website success. That’s why we created a website analytics tool to monitor your site traffic to support your needs. Of course, we are talking about Stats. If you’re a free user, you have probably visited the pageviews section to analyze how many visits you get over time. But in this post, we’re going to dive deeper to show all you can discover as a Premium user. We asked one of our…
  • 6 Best Apple Watch App Downloads for Small Business Owners

    Deanna Zaucha
    20 May 2015 | 1:01 pm
    The much-anticipated release of the Apple Watch has come and gone. However, reviews are still piling in to determine which apps for the watch are worth the download. We found a comprehensive list of Apple Watch apps which describe all 63 available currently for download, but we thought we would highlight the 6 that we thought were handy for the small business owner. 1. Evernote As one of the most-used business apps already, Evernote provides a way for Apple Watch users to access their account to dictate notes, check off tasks, and get reminders. One of the most interesting features is the…
  • Home Office Hacks: 10 Decorating and Organizing Ideas For Working From Home

    Sarah Matista
    18 May 2015 | 12:49 pm
    Did you know that over half of the small businesses in the United States are run out of a home office? According to the SBA, 52% of small businesses are home based—that’s nearly 14 million at last official count. Are you among them? Most often, a new business is launched from an existing home. That is to say, very few people are starting a business and buying a home at the exact same time. What this means is that many people do not factor a home office in as a priority when house-hunting, and only realize later on that they need one. That’s why we’ve scoured the Internet for home…
  • 6 Sites for Downloading Exceptional (and Free) Images [INFOGRAPHIC]

    Deanna Zaucha
    15 May 2015 | 10:39 am
    First impressions are important. In less than two-tenths of a second, a website visitor has formed an impression of your brand, and has decided if they will stay on your site or move on. So how do you properly build your small business website for that fleeting moment? Use quality images. Quality images are not always easy to find. With Google Images, for example, you might find pixelated photos or be vulnerable to downloading images protected by a copyright. If you have ever shared your own photos on the web, you know the importance of protecting your images online and wouldn’t want to…
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    Jill Celeste - Marketing Coach

  • Getting High-Quality Testimonials

    Jill Celeste
    27 May 2015 | 8:38 am
    All entrepreneurs need to focus on getting testimonials from their raving clients. Testimonials are a form of social proof – a way for potential clients to learn more about your business through the successes of your current and past customers. But how can you get high-quality testimonials that show how you have helped your past […]
  • Content Marketing As The Hub Of Your Online Marketing Strategy

    Jill Celeste
    20 May 2015 | 7:07 am
    Let’s face it: People buy from those they trust, and a vital way to build trust is to share your expertise with the world. As entrepreneurs, you need to find a consistent way to share your knowledge, which is why you need a content marketing strategy. Content marketing is a type of marketing tactic where […]
  • How To Do A Competitive Analysis

    Jill Celeste
    13 May 2015 | 9:21 am
    Doing a competitive analysis should be part of your overall marketing strategy. Competitive analyses can give you important intelligence about the marketplace, products and services, and how you can differentiate yourself. Before I get into the “how to” part of this blog post, please allow me to first share my overall philosophy on competitors. I […]
  • Cool Ways To Stay In Touch With Your Sales Prospects

    Jill Celeste
    6 May 2015 | 5:58 am
    Have you ever heard of the expression, “the magic is in the follow up?” That’s very true for the sales process. Often, people are not ready to commit to your products or services, and you need to follow up with them on a consistent basis to keep your name “top of mind.” Often, entrepreneurs will […]
  • Things I Wish Someone Would Have Told Me When I Started My Business

    Jill Celeste
    29 Apr 2015 | 9:36 am
    I started my first business in 2011 with a determine heart and mind. My first business went “okay,” so when I opened my coaching practice in 2013, I thought for sure it would be smooth sailing. Wow, was I wrong! As I reflect back on my entrepreneurial journey, I learned some valuable lessons – things […]
 
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    Once a Day Marketing

  • Creating Brand Love

    James Glover
    26 May 2015 | 5:40 am
    Do Your Customers Love Your Brand? Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are discussing the importance of customers loving your brand. The Beatles once sang “All you need is love.” This is certainly true when it comes to brands. If customers love a brand they will be loyal, seek it out repeatedly over the competition and tell their friends all about it. Starbucks, Disney and In-N-Out Burger are three brands that feel the love from their customers. Starbucks customers lineup to purchase that next brewed coffee, latte or Mocha Frappuccino;…
  • Branding The Big Texan Steak Ranch

    James Glover
    19 May 2015 | 5:42 am
    The Big Texan Steak Ranch, Amarillo, TX Listen to our featured Ask Those Branding Guys™ radio show podcast: The Big Texan Steak Ranch Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show AskThose Branding Guys™, we discussed branding strategy for a well-known restaurant. Today Those Branding Guys celebrated their 100th show. We received numerous congratulatory calls and visits leading to several impromptu branding discussions with the Oregon Ducks, Bishop’s Lodge, Santa Fe Brewing Company and Dapwood Furniture just to name a few. Joining us on our…
  • Enhancing Your Brand with Technology

    James Glover
    18 May 2015 | 5:35 am
    Embrace Technology to Enhance Your Brand Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are discussing how embracing technology can enhance all aspects of your brand. Although technology can mean various things depending on who you ask, we are focusing on technology tools and how we use them. These tools encompass everything from your car telling you it needs an oil change through monitoring the types of visits to your website and all things in between. Using technology/social media platforms are essential channels to promote your brand. A key element of…
  • Branding a Business News Publication

    James Glover
    11 May 2015 | 6:50 pm
    Albuquerque Business First Website Listen to our featured Ask Those Branding Guys™ radio show podcast: Albuquerque Business First Publisher Ian Anderson Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys™, we discussed branding strategy for a business news publication. Joining us on the show was Ian Anderson, Publisher of Albuquerque Business First newspaper. The focus of Albuquerque Business First is on local business news, economic development, entrepreneurship and other news impacting the area economy. As recently as two…
  • User Generated Content (UGC) – Customers Sharing Experiences

    James Glover
    11 May 2015 | 5:39 am
    Farmington CVB Unified Community Social Media Campaign Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are looking at a way to enhance your brand and business by empowering your customer to share their experiences through User Generated Content. In previous Once a Day Marketing blogs we’ve discussed the growth of smart phones with cameras, the popularity of “selfies,” social media, and how positive visual cues favorably impact a brand. Leading brands and local merchants are using these trends to create more reach and engagement by enabling…
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    Pixel Productions Inc.

  • How to Start a Blog to Expand Your Company’s Online Presence

    Chris London
    12 May 2015 | 9:49 am
    If you have decided to start a blog to expand your company’s online presence, you will quickly realize that it takes a lot of hard work to get good results. The increase in sales or brand exposure won’t come overnight, so you have to be patient and you have to work for it. Before you get started, you need to consider what your blog is all about and the technical details that will help your work become a reality. What Your Blog Is All About If you want to expand your company’s online presence, you first need to understand what your blog is all about. You need to decide how this…
  • 4 Great Cloud-Based Services for Graphic Designers

    Chris London
    8 Apr 2015 | 10:39 am
    There’s no shortage of cloud-based storage services for businesses and individuals. There are the perennial heavyweights such as Google Drive and iCloud, and then there are some lesser-known services that have found their own niche in the market. But which ones have come out on top as the best cloud-based services for graphic designers? Here is a list of some of the best. 1. Morpholio Morpholio is a different kind of cloud service. It doesn’t just share files through an online platform—it also allows you to view images in an aesthetically pleasing portfolio. You can invite users to…
  • How To Use PPC To Dominate Local Search

    Chris London
    2 Apr 2015 | 10:06 am
    Anybody in online marketing can tell you that Pay Per Click (PPC) can work for you, but unless you know how to use it to your advantage, and how to properly market using this method of advertising, you might wind up spending a lot more than you would like to. Far too often I see small business owners attempt Adwords, waste a few hundred bucks and quickly call it quits. Be honest, how many of you have made this statement, “I tried PPC… It cost me a fortune and I didn’t get any calls.”? PPC can be an effective and affordable means of advertising your business, but it is by no means…
  • Why Should I Use Amazon To Sell My Products Online?

    Chris London
    10 Mar 2015 | 8:20 am
    Why Should You Use Amazon To Sell Your Products Online?Online retailers seem to have a love hate relationship with Amazon; either embracing it as a sales tool or fearing it as a profit suck. I see many young online entrepreneurs fear Amazon for cutting into profit margins, and that attitude is fine if you have other solid sales channels in place. If you don’t; the truth is, Amazon can be a very helpful tool for fledgling sellers to build brand awareness and revenue.Trust is hugely important in online sales and the majority of new online retailer have established NONE. Equally important…
  • How to Design with User Experience in Mind

    Chris London
    4 Feb 2015 | 10:46 am
    There is a direct link between user experience, marketing goals and your web design. The type of web design that you choose will drive your consumer’s experience, and your design should make sense for your website’s purpose. User experience requires that an e-commerce site should not have the same functional design as a financial institution’s website, and a lifestyle blog should be far different from a clearinghouse portal. Here are a few different design functionalities: Credibility Design With the vast volume of information available on the web, users are rightfully…
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    BP&O - Branding, Packaging and Opinion

  • Guggenheim Helsinki NOW by Kokoro & Moi

    Richard Baird
    26 May 2015 | 12:59 am
    Opinion by Richard Baird. NOW was a free exhibition presented by The Solomon R. Guggenheim Foundation that took place throughout May at Helsinki’s Taidehalli. The exhibition unveiled the six shortlisted proposals for a Guggenheim museum in the capital, visualised, analysed and interpreted data drawn from the 1,715 projects submitted, and was also a chance to view the fifteen designs that received an honourable mention. The exhibition was extended to include workshops, events and talks to engage with a variety of age groups. These were bound by a bold and bright visual identity…
  • Organic Fertilizer of Awaji Island by UMA

    Richard Baird
    22 May 2015 | 6:24 am
    Opinion by Richard Baird. 島の土 / Island of Soil is an organic fertiliser created to help develop good quality soil and draw out and compliment the natural power of the land. The range is made using livestock feces and processed vegetable scraps from animals raised and produce grown on the Japanese island of Awaji. It comes in two varieties, a poultry manure and sawdust mix, and a rapeseed oil cake and powder mix, both packed in two sizes, a large 15kg bag and smaller 500g bag. These will be sold through large agricultural retailers as well as small gardening shops. Island of…
  • Ulju Mountain Film Festival by Studio fnt

    Richard Baird
    21 May 2015 | 2:07 am
    Opinion by Richard Baird. UMFF is a film festival that takes place at the Ulju Arts Centre located in the South Korean city of Ulsan, and draws its name from the Ulju mountains to the west. Studio fnt worked with the film festival to develop a new visual identity treatment, which went on to include logotype, iconography, stationery, t-shirt design and signage, based around a contemporary interpretation of a traditional Korean image. The logotype draws its inspiration from Irworobongdo, a landscape painting of a sun, moon, five peaks, two streams and conifers. This image is…
  • Zuzunaga designed by Folch

    Richard Baird
    20 May 2015 | 2:29 am
    Opinion by Richard Baird. Zuzunaga is a homeware and fashion accessory business founded in ’07 by London and Barcelona based artist and designer Cristian Zuzunaga. Zuzunaga’s products, which include towels, tech covers, cushions, shawls, shoes and upholstery fabrics, are informed by contemporary living and seek to find a charm, warmth and humanity within the digital world. Products are characterised by lines, pixels, geometric abstractions and a high contrast colour palette across good quality handcrafted materials. Design studio Folch worked with Cristian Zuzunaga to deliver a…
  • The Mansion on Marylebone Lane by Pentagram

    Richard Baird
    19 May 2015 | 4:44 am
    Opinion by Richard Baird. The Mansion on Marylebone Lane will be a 22-unit high-quality residential development in Central London with lower ground, ground and seven upper floors, roof terraces and two basement levels. It will feature reflective glazed terracotta external cladding with a subtle variation in colour and shade to achieve an element of interest and complexity, while the reverse will be a white reflective glazed terracotta inspired by the brick courtyards of Victorian London. Informed by the long history of mansion buildings in London—built for those looking to secure a…
 
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    richardbaird.co.uk

  • On BP&O No.77

    Richard Baird
    26 May 2015 | 2:01 am
    Reviewed on BP&O No.77 Island Soil by UMA The Mansion on Marylebone Lane by Pentagram Ulju Mountain Film Festival by Studio fnt Zuzunaga designed by Folch The Assembly designed by Bravo Last week on BP&O I reviewed UMA’s packaging work for organic fertiliser Island Soil, Pentagram’s brand identity treatment for The Mansion on Marylebone Lane, Studio fnt’s work for Ulju Mountain Film Festival, Folch’s logotype, brochure and packaging for homeware and fashion accessory brand Zuzunga, and Bravo’s visual identity for The Assembly. Tweet This   |…
  • Articles For Designers No.37

    Richard Baird
    19 May 2015 | 4:05 am
    Articles for Designers No.37 Designer Indulgences Copywriter Sophie Beard Talks Problem-Solving and Partnerships It’s Bad For Your Agency When Your Freelancers Are The Black Bheep The Designer’s Guide To Improving In this week’s picks Thom Swann writes about designer indulgences for Grafik, copywriter Sophie Beard explores problem-solving and partnerships for Sex, Drugs & Helvetica, Mark Janson looks at the difficulties of bringing in freelance help for The Guardian, and Design Survival draws together advice from a variety of established designers to help new designers keep on…
  • On BP&O No.76

    Richard Baird
    18 May 2015 | 5:14 am
    Reviewed on BP&O No.76 Panini Internazionale by Stockholm Design Lab Aultmore by Stranger & Stranger Last week on BP&O I reviewed Stockholm Design Lab’s brand identity work for healthy fast food business Panini Internazionale and Stranger & Stranger’s packaging for rare Speyside single malt Scotch whisky Aultmore. Tweet This   |   Subscribe   |   More from BP&O The post On BP&O No.76 appeared first on .
  • Books For Designers No.10

    Richard Baird
    13 May 2015 | 12:03 am
    Books for Designers No.10 – Recommended by Robert Holmkvist Visual Language by Karl Gerstner Grid Systems in Graphic Design by Josef Müller-Brockmann A Designer’s Art by Paul Rand The New Typography by Jan Tschischold Each week a designer or studio recommends four #booksfordesigners. These are an affordable mix of reference, design theory and practical guides that cover graphic design and related disciplines. Today’s collection, the final one of the series, was kindly chosen by Essen International’s Design Director Robert Holmkvist. Tweet This   |   Subscribe   |  …
  • On BP&O No.75

    Richard Baird
    12 May 2015 | 2:27 am
    Reviewed on BP&O No.75 VBMS by Studio Dumbar Last week on BP&O I reviewed Studio Dumbar’s brand identity for Dutch subsea cable laying business VBMS. The project included logotype, stationery, brochure, website and signage. Tweet This   |   Subscribe   |   More from BP&O The post On BP&O No.75 appeared first on .
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    ImagiBrand

  • The Psychology of Green Branding [infographic]

    Richie Kawamoto
    7 May 2015 | 5:00 am
    What’s the first thing that comes to mind when you think of the color green? Initially imagery might be directed towards nature such as a lush open field full of...The post The Psychology of Green Branding [infographic] appeared first on ImagiBrand - A full-service social media and content marketing agency based in Seattle | Every Brand Has a Story.
  • Social Media Strategies Not To Be Copied

    Richie Kawamoto
    23 Apr 2015 | 5:00 am
    Being a social media agency, my team and I spend countless hours each week browsing social media for trends and opportunities for our clients. There is an enormous amount of...The post Social Media Strategies Not To Be Copied appeared first on ImagiBrand - A full-service social media and content marketing agency based in Seattle | Every Brand Has a Story.
  • What Hollywood Taught Me About Social Media Business Storytelling

    Richie Kawamoto
    12 Mar 2015 | 5:00 am
    The Hollywood movie industry has certainly changed over the last several decades. If I was to tell you back in the 1970s that the 21st century box office would be...The post What Hollywood Taught Me About Social Media Business Storytelling appeared first on ImagiBrand - A full-service social media and content marketing agency based in Seattle | Every Brand Has a Story.
  • Bowling Strikes with Social Media Engagement

    Richie Kawamoto
    26 Feb 2015 | 5:00 am
    Have you ever bowled a perfect game of 300? For those who haven’t visited a bowling alley since their early high school dating days, a perfect game requires hitting 12...The post Bowling Strikes with Social Media Engagement appeared first on ImagiBrand - A full-service social media and content marketing agency based in Seattle | Every Brand Has a Story.
  • The Psychology of Orange Branding [infographic]

    Richie Kawamoto
    12 Feb 2015 | 4:00 am
    What’s the first thing that comes to mind when you think of the color orange? If you’re like most of us, it’s difficult not to think of that refreshing fruit...The post The Psychology of Orange Branding [infographic] appeared first on ImagiBrand - A full-service social media and content marketing agency based in Seattle | Every Brand Has a Story.
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    Macali Communications | Macali Communications

  • 7 New Measurements Demonstrating PR Values

    Kevin Donnellon
    26 May 2015 | 7:07 am
    Agencies are delivering sustaining value to clients, and effectively showing that ROI to the clients requires more than just a report. That’s according to a PRNewswire whitepaper –The New PR Agency Benchmarks For Demonstrating Value to Clients. This part 3 or a four-part series. Part 1 of this series talked about what values agencies can provide clients. Part 2 talks about a new set of challenges for clients and how agencies are responding. To be relevant and indispensable, agencies must provide savvy insights and strategic ideas, while also helping clients quantify and measure…
  • 3 New PR Challenges For Clients

    Kevin Donnellon
    21 May 2015 | 6:00 am
    PR work for clients has grown in scope and business impact, according to a PRNewswire whitepaper –The New PR Agency B Benchmarks For Demonstrating Value to Clients. Part 1 of this series talked about what values agencies can provide clients. Part 2 talks about a new set of challenges for clients and how agencies are responding. Insights from the whitepaper and what specific challenges clients are facing: Brands aren’t always up-to-speed on current trends and opportunities. As a result, clients may set campaign objectives that follow a familiar path, but which may not achieve important…
  • 5 New Ways That PR Firms Deliver Business Value

    Kevin Donnellon
    19 May 2015 | 6:00 am
    The role of PR agencies and their work for clients is growing in scope and business impact, according to leading PR experts in a PRNewswire whitepaper –The New PR Agency B Benchmarks For Demonstrating Value to Clients. This is part 1 of a 3-part series. Part 2 talks about clients’ 3 specific challenges and Part 3 addresses 7 new measurements. Agencies have broadened their client relationships as they deliver digital, mainstream and hybrid communications strategies. As such, firms now provide value that reaches far beyond periodic campaigns:  Helping clients achieve goals more…
  • Sports & Entertainment Strategies Grow Business

    Kevin Donnellon
    14 May 2015 | 6:31 am
    Sports and entertainment marketing, athlete endorsements and sponsorship activation are still one of the most powerful marketing strategies. Companies spent nearly $20 billion in these strategies as recently as two years ago.  More than 100 U.S.-based companies spent more than $15 million on sponsorship in 2013, according to IEG’s annual spending analysis. Recently, I had the chance to speak with marketing experts Jeannie Goldstein and Scott Kirkpatrick of Chicago Sports and Entertainment Partners about their strategies and successes in using sports and entertainment to help brands…
  • 6 Success Strategies For Marketing to iGens

    Kevin Donnellon
    12 May 2015 | 5:00 am
    iGens got you befuddled on how to reach them and their friends and followers? You will definitely benefit from a partnership between Schneider Associates (SA) and The Pollack PR Marketing Group (PPMG) who have uncovered some fascinating insights about the unique personalities and preferences of iGens. For clarification, the iGeneration, also known as Generation Z, are those born in 1994 and later and who most likely grew up holding a smartphone. In its “iGen Goes to School” study, the partnership found that iGens require information on-demand, and trust the advice of friends, even…
 
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    Edwin Dearborn

  • How To Propel Your Digital Marketing Strategy with Zero Budget

    Edwin Dearborn
    25 May 2015 | 7:06 am
    You want to initiate your digital marketing strategy for your brand and you posses zero funds to propel your strategy forward. But if we look to what the word “budget” means, we will find an interesting definition that allows us…Read more →The post How To Propel Your Digital Marketing Strategy with Zero Budget appeared first on Edwin Dearborn.
  • Small Business Marketing: Get Out of Your Head

    Edwin Dearborn
    22 May 2015 | 11:58 am
    The biggest challenge with small business marketing is getting the content out of your head and into a blog, video or other format. Too many small business owners and entrepreneurs hold onto their best content unwittingly. You Have to Move…Read more →The post Small Business Marketing: Get Out of Your Head appeared first on Edwin Dearborn.
  • Personal Branding Expert Features Unique Marketing Platform

    Edwin Dearborn
    15 Mar 2015 | 12:03 pm
    As a personal branding expert and published author on the subject, I know that creating and distributing engaging and helpful content is one of the most powerful, proven methods to generate brand awareness, as well as increasing consumer interest and…Read more →The post Personal Branding Expert Features Unique Marketing Platform appeared first on Edwin Dearborn.
  • Report: Small Business Consulting Orange County CA

    Edwin Dearborn
    13 Feb 2015 | 7:25 am
    REPORT: SMALL BUSINESS CONSULTING ORANGE COUNTY CA – The small business is the backbone and cornerstone of the American economy, and in particular here in Orange County, CA. In fact, second only to our veterans and men & women in…Read more →The post Report: Small Business Consulting Orange County CA appeared first on Edwin Dearborn.
  • Content Marketing Myths Exposed

    Edwin Dearborn
    12 Feb 2015 | 8:41 am
    There are several content marketing myths. We are all hoping that this excitement and buzz surrounding content marketing was going to be the answer to our sales prayers. Content marketing is not some angel that will come down and bless…Read more →The post Content Marketing Myths Exposed appeared first on Edwin Dearborn.
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    AIMS Blog

  • 3 Tips for Winning at Client Experience

    18 May 2015 | 3:00 pm
    This past week I had the great fortune of attending multiple webinars offered by Qualtrics in celebration of CX Week. For those of you unaware of the abbreviation, CX is quite simply Client Experience.  Spending a week dedicated to this burgeoning hot topic I felt compelled to compile the following tips.  As we were reminded many times throughout the sessions, client experience applies to B2C and B2B companies alike; so these 3 tips work not only for client interaction, but for customer experience as well. Tip 1: Tell Them Something, Even When There’s Nothing to Say In my previous…
  • How to Effecitvely Market Financial Services to Millennials

    11 May 2015 | 3:00 pm
      Millenials represent a unique generation and specific challenges when it comes to marketing financial services. Many label this group of young adults as irresponsible, especially when it comes to professional financial services. So how do you get the attention of an entire demographic of people who don’t seem to care about planning for the future? The answer is to truly understand what motivates millenials to spend money and how they evaluate companies. Millenials aren't Reckless. They are Mostly Broke. This is the first generation to make less than their parents. Many of them are…
  • This Week in Marketing

    24 Apr 2015 | 6:21 am
    Let's talk about being ADAPTIVE Years ago I left my career as a consultant to the insurance industry to pursue my passion for marketing. I launched my first firm from scratch. It was a much different world back then...or was it?  I remember speaking with my wife about my new venture: We spoke about my plans, and I reassured her we would be able to buy diapers and groceries. She inquired, "Once you get clients setup and on Facebook, then what? Why would they continue to work with you?" I don't remember my exact response, but it was something along the lines of how the digital landscape…
  • Lose the Training Wheels & Ride Straight for a Great Client Experience

    13 Apr 2015 | 3:37 pm
    If, like me, you grew up before the days of balance bikes, you remember the sheer joy and elation felt when you finally graduated to a big girl/boy bike and the training wheels went into storage. You spent days or weeks practicing on the carpet or in the grass, so you had a soft place to land if you fell, then you took it to the streets.  At this point, you were still not alone for you had those all important training wheels, as well as the loving and patient hand of a parent jogging behind you shouting promises to never let go!  Once you succeeded in building this foundation of…
  • Conditional Inbound Marketing: Making If, Then Statements Work For You

    6 Apr 2015 | 3:30 pm
    Not a week goes by I don’t see both the good and bad in inbound marketing. We either work with, or have close relationships with, companies seeing remarkable results from their marketing. We also speak with companies that have a very bad view of marketing - and for good reason. Many of the frustrated companies are hoping for dramatic results, look at their activity and can’t understand why their results aren’t coming as planned. The problem most times, is their goals aren’t formally documented, and the activities are just that. There has to be a connection between your expected…
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    adotcomdesign.com

  • Internet Marketing and your Business.

    tony rehor
    5 May 2015 | 8:24 am
    Can Internet marketing help my Business grow? This is an extremely difficult question to answer because there are so many complex factors involved. Specifically they techniques you employ in your Internet marketing campaign as well as the execution of these techniques can determine whether or not Internet marketing will work for your business. Additionally, the likelihood of your target audience using the Internet and responding to your marketing efforts should also be considered into the equation. Before making the decision to embark on an Internet marketing campaign you should carefully…
  • Social Media Marketing Facts

    tony rehor
    23 Apr 2015 | 9:25 am
    Social media marketing is showing more than ever that customer engagement is the number one key to success. Emerging as a very powerful promotional tool for businesses to interact with their audience. But, there are businesses that will hesitate to adopt this method because of the myths associated with it. Social media marketing is much more than a pastime that involves a random tweet on Twitter or posting Facebook status updates. Let’s look at the most popular facts you probably didn’t know. Unless you are on all social networks, you can’t succeed. This puts off most…
  • Website Builder

    tony rehor
    16 Apr 2015 | 9:33 am
    Website Builder in Ottawa, IL. We design and build websites that drive customers to your business. We use all of the latest strategies to marketing your business website to your local community. In 2015 it is projected that over %80 of all search’s will be done on mobile devices. To compete in your marketplace you will be required to have a website and a mobile version of the site. On April 21st, 2015 Google will make a change to its search algorithm which will favor websites that are mobile responsive. This means that if you are on the first page today without an mobile website, you…
 
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    World Branding Forum

  • Apple Overtakes Google for the Top Spot in the 10th Annual Brandz Top 100 Most Valuable Global Brands Ranking

    WBF
    27 May 2015 | 4:10 am
    World’s top 100 brands are now worth $3.3 trillion to businesses. Apple has overtaken Google to reclaim the title of ‘world’s most valuable brand’ in the 2015 BrandZ Top 100 Most Valuable Global Brands, released today by WPP and Millward Brown. Apple has increased its brand value to $247 billion, a rise of 67% year on year. Google (no.2) also grew, achieving a 9% value increase to reach $173.7bn. Microsoft, now worth $115.5bn, is the new no.3, rising one position with value growth of 28%. Though the AppleWatch has proved extremely popular, it is the success of the…
  • Converse Rubber Tracks Unlocks The Doors To Iconic Studios Around The World

    WBF
    26 May 2015 | 6:34 am
    Brand’s New Global Programme Offers Emerging Artists The Opportunity To Write The Next Chapter Of Music History At Legendary Studios Including Abbey Road, Sunset Sound, Tuff Gong And Others. Today, Converse Inc. announced the global launch of a monumental new Converse Rubber Tracks programme that opens the doors to some of the world’s greatest recording studios in music history. Over a two-week period, Converse Rubber Tracks will activate across eight different countries in four continents, offering aspiring musicians the once-in-a-lifetime opportunity to record original music at…
  • P&G Always’ “#LikeAGirl” Created By Leo Burnett Biggest Winner At D&AD Awards

    WBF
    22 May 2015 | 5:20 am
    Global network earns 46 D&AD Pencils in total. The groundbreaking “#LikeAGirl” film and social activation that challenged gender stereotypes through a powerfully eye-opening film was the most awarded piece of work at yesterday’s Design & Art Directors (D&AD) Awards in London. As part of that win, the campaign created by Leo Burnett‘s Toronto, London and Chicago offices for P&G Always brought home an illustrious Black Pencil in the White Pencil Creativity for Good category. The effort also took home two Yellow, three Graphite and two Wood Pencils, for a…
  • The World of Coca-Cola Celebrates 25 Years of Sharing Happiness

    WBF
    21 May 2015 | 5:02 am
    The Attraction Marks its Anniversary with New Exhibits, a Special Ticket Offer and More. The World of Coca-Cola turns 25 this year, but the “Home of Happiness” has already received its gift: being able to share happiness with more than 23 million guests who have walked through its doors. The attraction is celebrating this milestone and its role in downtown Atlanta’s revitalisation by offering a special anniversary promotion; opening a new exhibit in the Pop Culture gallery, Kiss the Past Hello; honouring the Coca-Cola bottle that started it all with a special exhibit, ticket…
  • Starbucks and Spotify to Connect Music Streaming Service into World-Class Store and Digital Platform

    WBF
    20 May 2015 | 5:54 am
    MSR Members and Spotify Users to Earn “Stars as Currency” for Subscribing to Spotify Premium. Starbucks Coffee Company has announced that it has entered into a letter of intent with leading music streaming service, Spotify, to establish a multi-year relationship that will link its 7,000 company-operated stores in the U.S. and 10 million My Starbucks Rewards loyalty members with Spotify’s more than 60 million global users to offer a first-of-its-kind music ecosystem. This interconnectivity will allow Starbucks MSR members unique access to Starbucks music on Spotify, the ability…
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    Branding Strategy Source

  • Business Benefits of Strong Brands

    27 May 2015 | 12:49 am
    Decreased price sensitivityIncreased customer loyaltyIncreased bargaining power with business partnersIndependence from a particular product categoryIncreased flexibility for future growthIncreased ability to hire and retain talented employeesIncreased ability to focus and organization's activities and resourcesIncreased market shareIncreased stock priceIncreased shareholder value© 2015 Brad VanAuken. Excerpted from Brand Aid, second edition, available at Amazon.com or BarnesandNoble.com.
  • Brands Command Time Premiums

    27 May 2015 | 12:35 am
    Marketers talk about brands commanding price premiums. In fact, the ability to command a price premium is a primary indicator of a brand versus a commodity. Less talked about are time premiums. Some people have a lot of time but little money. Some people have a lot of money but little time. Some have neither time nor money. And a lucky few of us have both extra time and money. In calculating brand value, the numerator is the bundle of tangible and intangible benefits delivered by the brand, while the denominator is a combination of the time and money required to to interact with the…
  • Considerations in Crafting Brand Strategy

    26 May 2015 | 12:12 pm
    These are just some of the considerations when crafting brand strategy:Who are this brand’s target customers and other audiences and why?Which customer groups are the largest, fastest growing, most profitable and most loyal to the brand?How aware are target customers of this brand within its most relevant product/service categories? Is it the first brand recalled within these categories?Have we defined the brand’s product/service categories in the most beneficial ways?How are the categories in which the brand operates changing? What are the brand strategy implications of this?What is this…
  • Some of My Favorite Taglines

    23 May 2015 | 12:40 pm
    American Express (1975): Don’t Leave Home Without It.Apple (1997): Think differentAvis (1962): We Try HarderBMW (1970s): The Ultimate Driving MachineBrylcreem (1950s): A Little Dab’ll Do Ya!California Milk Processor Board (1993): got milk?FootJoy (2013): FJ. The Mark of a Player.Las Vegas (2003): What happens here, stays hereLucky Charms: They’re magically delicious!M&Ms (1950s): Melts in your mouth, not in your handsMiller Lite (1974): Great Taste…Less Filling!National Livestock and Meat Board (1992): Beef. It’s What’s For DinnerNike (1988): JUST DO IT.Verizon (2002): Can you…
  • Brand Strategy– A CEO’s Favorite Organization Alignment Tool

    22 May 2015 | 8:29 am
    When we help organizations craft strategy for their organization brand, the chief marketing officer or another senior level marketer in the organization usually hires us. However, when we facilitate discussions and decisions regarding the organization’s mission, vision, values, essence, archetype, personality and unique value proposition, it is the CEO who gets excited because he or she knows that it is a mechanism to align and rally the leadership team and the entire organization around strategic direction.We conduct these sessions with the CEO and his or her leadership team. When we…
 
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