• Most Topular Stories

  • Considerations When Rebranding

    Once a Day Marketing
    James Glover
    20 Oct 2014 | 2:31 pm
    Gluten-Free Muffins from Kokopelli Baking Company Mixes Listen to our featured Ask Those Branding Guys radio show podcast: The New Hat Baking Company and Amber Davis Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys, we discussed branding and marketing with a company in the process of re-branding. Joining us on the show was Amber Davis, co-founder of Kokopelli Baking Company of Durango, Colorado, dedicated to creating delicious gluten free baking mixes. The idea for the company grew out of Amber’s desired to prepare gluten…
  • Marketing a Unique Growing Container

    Once a Day Marketing
    James Glover
    7 Oct 2014 | 5:07 am
    Awesome Harvest, Santa Fe, New Mexico Listen to our featured Those Branding Guys radio show podcast: Awesome Harvest Modular Growing Pot Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys, we discussed marketing and branding for a unique growing container. Joining us on the show were Sattva Ananda and John Cross of Awesome Harvest. Their flagship product is called the Awesome Pot which is a modular, fabric planter bag that grows healthier, happier plants than conventional containers and is easy for growers. Awesome Harvest has a…
  • Branding Chat with Bunnies by the Bay

    Once a Day Marketing
    James Glover
    14 Oct 2014 | 11:29 am
    Bunnies by the Bay Listen to our featured Ask Those Branding Guys radio show podcast: Jeanne-Ming Hayes, president, Bunnies by the Bay Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys, we discussed branding and marketing with a company that desires to enable its customers to “give glad dreams”. Joining us on the show was Jeanne-Ming Hayes, president of Bunnies by the Bay, a boutique children’s brand based in Anacortes, WA. Bunnies by the Bay has been dedicated to producing and designing stylish baby gifts and…
  • Is your brand athletic?

    GIRVIN | Strategic Branding Blog
    7 Oct 2014 | 10:00 am
    In the game of games, resilience, strength, perception matter. So too in brands. To the allegory of sports, as a gamesman, I tend to contemplate allegory, conceptual alignments, metaphors. Think poetry. Flow. Focus. Speed. Strength. Perception. Flow: In the grace of movement, there is a link between the mind and focus and the physical regimen to align psyche and physic. Speed: flabby brands can’t move, they can’t make up their minds about “what to do,” and they linger in lassitude and apathy. Strength: a brand that has a strong and committed culture [team, attitude and internal…
  • Rebranding Your Price

    Branding Strategy Insider
    Mark Di Somma
    23 Oct 2014 | 12:10 am
    As technology and globalized business models continue to deliver efficiencies and new opportunities, every sector will face disruptive pricing that in effect re-costs what the market would otherwise pay. Many of those movements will naturally be downward; others will lift the entry point. Amazon has effectively reframed the cost of books; Samsung and others are resetting the cost of owning a tablet; Tesla has redefined what an electric car is and also the cost of owning one. But in response to competitor moves, so many brands make pricing changes without making changes to the brand at the…
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    Brand Insight Blog

  • When Branding outpaces the Brand. And vice versa.

    John Furgurson
    16 Oct 2014 | 9:11 pm
    First of all, let me address the common confusion around the two “B” words in this article’s headline. The verb “branding” is often mistakenly associated with logo design. You’ll hear someone say, “Oh, we’re going through a complete re-branding exercise right now,” which in reality is nothing more than a refresh of the logo. Branding is much more than that. Branding refers to everything that’s done inside the company — and outside — that influences the perception of the brand. If you redesign the product, that’s branding. If you engineer a…
  • The Inside-Out Approach To Building A Brand.

    John Furgurson
    9 Oct 2014 | 9:11 pm
    I’m always amazed by business owners and CEOs who spend considerable time and money on branding initiatives, only to neglect the most important component of their brand: Their people. If you want to build a great brand, you better start on the inside and work your way out. Seriously. If you can’t convince your employees to be your greatest brand ambassadors, who can you convince? If they aren’t drinking the Kool-aid, who will? It’s interesting, during a brand audit, to compare the company’s external market research data with prevailing internal attitudes.
  • Deschutes Going National: How to grow without selling your soul.

    John Furgurson
    5 Sep 2014 | 1:38 pm
    Bend, Oregon is a small town better known for big fun than big business. There are only a few local brands that have grown to national prominence. It’s fitting that one is a beer brand. When it comes to craft brewing, Oregon is the undisputed leader. And Bend is #1 in Oregon, with the most brewpubs per capita in the country.  (28 at last count, with at least a dozen more in the works. Bend’s population is 80,000.) It all started 26 years ago when Gary Fish opened Deschutes Brewery. Since then, Deschutes has grown into the 6th largest craft brewery in the country, and the 11th largest…
  • Bad puns, bribes and other branding blunders

    John Furgurson
    18 Aug 2014 | 10:43 pm
    Graham Robertson of Beloved Brands recently revealed some reasons why advertising is so damn hard. I won’t give them away, but I will share this: Advertising is hard for the corporate brand manager who has big ad agencies, market research firms, and millions of dollars at his disposal. It’s hard for the mid-level marketing manager who knows his consumer and his sales pitch, really, really well. It’s even hard for the hottest advertising agencies. So why do so many CFO’s, CEOs, scientists, sales guys, golf pros, engineers and accountants think it’s easy? Why do…
  • Branded content – finding and providing something worthwhile.

    John Furgurson
    24 Mar 2014 | 8:18 am
    Fifteen years ago, in The Cluetrain Manifesto, Christopher Locke wrote, “the internet has made it possible for genuine human voices to be heard again.” What do you mean, “again”?  Never has the average Joe been afforded  unrestricted access to an audience any bigger than the crowd in a neighborhood pub. This giant electronic soapbox known as the internet delivers a world-wide audience. Anyone can pontificate at will, on any subject, and potentially reach billions of people across the globe. How cool is that?  The democratization of  online publishing allows anyone,…
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  • tales of the soupernatural

    Ryan Prescott
    24 Oct 2014 | 5:00 am
    Your mother always told you not to play with your food. Well, this Halloween, Campbell's Soup is telling you the exact opposite. On their Can Costume site, kids can print out a variety of ghoulish labels designed to fit their favorite Campbell's soup can. The result? It'll look like you're hoarding cans of Mummy Bandages and Mad Scientist Potion instead of Chicken Noodle. Just watch out for the MSG - pretty spooky stuff.
  • cussin' for feminism

    Ryan Prescott
    24 Oct 2014 | 5:00 am
    Don't you just love cute little kids? Don't you love when kids play dress-up? Don't you love when kids play dress-up and start swearing like sailors on behalf of the plight of women in modern-day America? We do, too. Check out this new video from the hilariously-named group FCKH8.
  • sitting down with the old spice robot

    Ryan Prescott
    24 Oct 2014 | 5:00 am
    When it comes to the title of Randomest & Quirkiest Brand, no one's touching Old Spice. The folks that brought you "I'm on a horse" have introduced a new sports talk show, 4th and Touchdown, featuring various NFL stars interviewing the bizarre, text-to-type voiced, humanoid robot from their recent TV commercials. The results are pretty great.
  • the creepiest ikea ever

    23 Oct 2014 | 5:17 am
    While walking through Ikea looking for a night stand for under $30 we've all thought, "I could legitimately live here." Well, you probably won't think that anymore after you watch the special Halloween ad they put together this year. Somehow they managed to capture the creepiness originally from Kubrick. This does open up some interesting ideas... Ikea Haunted House... Hmmmm.
  • spooky snickers

    23 Oct 2014 | 5:10 am
    Spooky ads are a staple of the Halloween season. Since retailers seem to have forgot that it, and Thanksgiving, even exist any more, let's all take a moment to enjoy some head twisting parody action provided by Snickers. Enjoy.
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    Branding Strategy Insider

  • Rebranding Your Price

    Mark Di Somma
    23 Oct 2014 | 12:10 am
    As technology and globalized business models continue to deliver efficiencies and new opportunities, every sector will face disruptive pricing that in effect re-costs what the market would otherwise pay. Many of those movements will naturally be downward; others will lift the entry point. Amazon has effectively reframed the cost of books; Samsung and others are resetting the cost of owning a tablet; Tesla has redefined what an electric car is and also the cost of owning one. But in response to competitor moves, so many brands make pricing changes without making changes to the brand at the…
  • Brand Experience In A Post Advertising World

    Chris Wren
    22 Oct 2014 | 12:10 am
    Customers are intimately familiar with how brand excitement or brand dislike is communicated: word of mouth, written recommendations, ratings, reviews, etc. Everyone can access information about a brand’s stuff – the good, bad, and ugly. When digital was young, we approached it with an advertising mindset. But digital media, mobile media, and social media are really three names for the same thing: a social web that is powered by human media. And anytime humans are in the mix, we need to be thinking about behavior. Convincing people to change is a like a game, and brands that create the…
  • Designing A Likeable Brand

    Mark Di Somma
    21 Oct 2014 | 12:10 am
    The flipside of a marketplace where brands encourage people to buy for emotive reasons is that brands also need to counter consumers’ personal reasons not to buy. Some of these reasons may be legacy. Some may seem to be convenient self-interest. Others may look like they’re based on ignorance, bias, selfishness. They probably don’t make sense to you. That’s important because…actually, it’s not. It’s not important at all. The problem that matters is not your opinion of why your buyer won’t buy – it’s the fact that they have this opinion, that it’s rational to them and…
  • Inaction Strategy: Greatest Threat To Brands

    Mark Di Somma
    20 Oct 2014 | 12:10 am
    “I never worry about action, but only inaction.” ~ Winston Churchill There’s a simple, human reason why behaviors happen time and time again. We are creatures of habit and familiarity. It is much more comforting to keep hammering away at what we know than it is to stop, reappraise the problem and completely redesign the playbook. Relentless speed and ubiquitous impatience have spawned an approach to strategy based on “not enough time”. The underpinning philosophy is that there are either not enough minutes in the day to do the thinking, or even if these can be found, the…
  • 4 Monumental Shifts In Brand Culture

    Mark Di Somma
    17 Oct 2014 | 12:10 am
    The context for cultures is changing. In four vital ways. Firstly – the relationship between customers and companies is shifting as social media dissolves the traditional divide between the parties. Specifically social has shifted the goalposts in terms of familiarity. Facebook, Google and Twitter have brought consumers closer to brands than ever before. And as people shift their relationships with brands, the processes that link customers with brands and their cultures are also changing. Those relationships are becoming much more interactive and increasingly they’re taking place in real…
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    ideationz...a blog from rick s. pulito

  • Talent Management and Social Recognition: Mind The Gap

    Rick Pulito
    10 Oct 2014 | 1:53 pm
    Across all industries, the performance review process is being scrutinized, along with many aspects of talent management, in light of the dramatic changes taking place with technology, generational migration, and new insights into the efficacy of the process. One of the more striking and provocative conversations I have come across recently was published by Strategy + Business (Issue 76, Autumn 2014) entitled, “Kill Your Performance Ratings” ( Conventional performance ratings are practical, rational, and in headlong conflict with neuroscience research. New…
  • In selecting an agency partner, it pays to ‘trust, but verify”.

    Rick Pulito
    3 Sep 2014 | 10:03 am
    Over the last thirty years, since Ronald Reagan spoke the fabled words, “trust, but verify”,  I’ve been fortunate to work with many of the largest companies and brands in the world. Yet, it still amazes me when I see a client or a prospective client fall for the double-speak of some (self-serving)  service providers. So, as a public service to all involved in the agency-selection process, be it for employee engagement, customer experience, or incentive rewards programs, here are my “Top Five Most Likely Ways a Potential Vendor is Going To Try and Fool You”. #1.  .  “We are…
  • Missing the target on employee engagement? It could be your AIM…

    Rick Pulito
    30 Apr 2014 | 12:17 pm
    Much of what is written about employee engagement centers on metrics such as retention rate, turnover, employee satisfaction, loyalty, productivity and the like. These are quantifiable, measurable, readily extrapolated and analyzed for trends. The nature of outcomes is that they are dependent upon drivers, or causal factors which, in turn, influence or shape the numbers. When it comes to engaging your workforce, there are three drivers I believe are particularly important. Remember the acronym “AIM”. They are: Attraction Inspiration Mobilization First, it is important to understand that…
  • It’s a great day for an IPO!!

    Rick Pulito
    21 Mar 2014 | 12:23 pm
    Admittedly, on any given day, I don’t pay a lot of attention to the stock market. That said, I noticed this morning that five companies, across a wide band of industries, chose today to launch their IPOs. There was a sixth one that pulled out at the eleventh hour, but we’ll get to them later. The five newly minted stocks belong to a drug maker (Versartis, VSAR), a  network software play (A10 Networks, ATEN) , another technology company (Amber Road, AMBR), a finance company (TPG Specialty Lending, TSLX, and an e-commerce platform provider (Borderfree, BRDR). Each leverages new technology,…
  • “Look, mom, I’m a commodity!”…

    Rick Pulito
    19 Mar 2014 | 2:09 pm
    Everything changed once everyone got access to everything they need to make every decision they will ever need to make. Every want, every desire, every unmet need, all of them, can be shaped, defined, decided upon and largely fulfilled on, by every customer, every consumer, every user, at pretty much any time or any place. Welcome to land of commoditization. You think your value proposition, your technology, your price, your distribution, your breadth or depth of selection affords you a unique position in the marketplace? Okay. Maybe it does. But there are dozens if not hundreds of…
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    Jonathan Salem Baskin

  • Privacy concerns with Adobe Digital Editions 4.0 and e-book borrowing

    Jonathan Salem Baskin
    24 Oct 2014 | 5:11 am
    If your e-book platform relies on Adobe software to show and share what you read across all of your electronic devices, it turns out that Adobe receives exacting data about your reading habits…from the titles you read, to how long it takes you to read each page (and where you are in your progress overall). There’s a reasonable explanation for it, according to a story last week posted by theCambridge Public Library, but it’s also the root of the problem… Read the entire essay at The End of Anonymity
  • Prescient Crises

    Jonathan Salem Baskin
    24 Oct 2014 | 5:03 am
    Today, a crash could have been a warning. At the opening bell of the New York Stock Exchange on this day in 1929, the market lost 11% of its value. The trading floor was panicked, as investors, many of them individuals, sent word to their brokers to cash out. A meeting of the largest banks was convened, their interest being that they’d loaned the money to speculators to buy the stocks and drive up prices, often allowing small investors to borrow more and 2/3 of the face value of the stocks they wanted to purchase. This meant that there was more money out on loan than there was currency…
  • McDonald’s Needs To Disrupt Fast Food…Again

    Jonathan Salem Baskin
    23 Oct 2014 | 10:00 am
    It’s hard to remember, but McDonald’s started out as the disruptor in its industry. Its innovations were many, ranging from standardized, efficient experience in menu and restaurant design, to great marketing. McDonald’s perfected, and then consistently improved the Holiday Inn model that allowed it to blow up thousands of quirky and sometimes risky hamburger stands, and replace them with food that was reliably good in restaurants that were consistently fine. This model generated profits hand over fist for many years. In fact, McDonald’s competitors use its model for their branded…
  • Whisper chief executive answers privacy revelations: ‘We’re not infallible.’

    Jonathan Salem Baskin
    23 Oct 2014 | 5:04 am
    Whisper, which is a social media app that bills itself as a tool for anonymously sharing thoughts and secrets, admitted this past weekend that it wasn’t “infallible” after Guardian reporters witnessed the company’s staff use GPS and other tools to track users and analyze their posts. The company is reportedly working in cooperation with a DoD program to catch potential suicide victims, and developing a version of its app that complies with Chinese government censorship laws. The company seemed to get crosswise with itself in answering the challenge to its privacy claims, as Neetzan…
  • Habeas Corpus

    Jonathan Salem Baskin
    23 Oct 2014 | 4:55 am
    Today, a right was suspended. Habeas corpus  translates into “body presented” and it means that if you get arrested, you’ll get your day in court (you can demand it). It’s one of the few protections we Common Folk have from getting thrown into dungeons and left to rot, being impressed into military service, or getting our heads or limbs sliced off by aggrieved aristocrats who consider themselves both judge and jury. It’s a common law thing so, in America, it’s not a declared right, per se, but the Constitution says it can’t be  suspended…unless required by rebellion or…
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    Drew's Marketing Minute

  • Storytelling, storytelling, and more storytelling

    Drew McLellan
    24 Oct 2014 | 6:09 am
    Seems like every marketing book, blog and study is talking about how we should be using storytelling as a marketing technique. I couldn’t agree more.  Unfortunately, I think most attempts fall short. Marketers clearly believe that storytelling is a critical component of their marketing efforts.  It’s one of the most talked about topics in marketing circles today. So — no argument that marketing’s version of storytelling is critical to a business’ communications success. The question is — why are so many companies doing it badly and not experiencing the…
  • Are you social sharing to your best advantage?

    Drew McLellan
    20 Oct 2014 | 6:24 am
    If your company is involved in social media, one of the elements you worry about is if you’re sharing in the best way. You want to maximize your company’s exposure but choosing the best social networks, the best way to communicate and even the best time of day. Your blog content: If you aren’t using your corporate blog to fuel your social media strategy, you are almost certainly not as effective and efficient as you could be. If you are sharing great content on social networks that doesn’t exist on your blog or content hub, you are missing out on a huge SEO opportunity. If your…
  • Plant some marketing seeds

    Drew McLellan
    12 Oct 2014 | 5:04 am
    By the time a farmer is harvesting his crop, he’s already well into the planning of his upcoming planting season. We marketing types could learn a lot from those farmers. The fourth quarter is a very busy time for most businesses for several reasons: Lots of clients are spending the remainder of their budgets Customers are motivated to wrap things up before the year’s end Many companies are working short staffed and lose a lot of productivity around Thanksgiving and throughout December because of holidays and vacations Internal planning for 2015 budgets and work plans is typically done…
  • How cause marketing can be smart marketing

    Drew McLellan
    30 Sep 2014 | 4:31 am
    In the last 20 years, the term “cause marketing” came onto the horizon. The whole idea was this: Many companies donate their time, their talent and their money to various charities, but it was done without anyone knowing about it or the company gaining any additional value from being a good citizen. Some would argue that to give without any expectation of reward or recognition is the true definition of giving. Perhaps that’s true. But it’s also very small. Another word for small in this instance might be isolated. If I give five dollars to a charity and don’t tell anyone about it,…
  • 5 tips for creating a company culture that connects with your sweet spot clients

    Drew McLellan
    25 Sep 2014 | 5:11 am
    An area of marketing that is often overlooked is how important it is to be mindful when creating a company culture. You don’t build a culture to make a sale. But the culture you build, if you’re very clear about your organization’s values and beliefs, can translate your company’s personality and attract right fit prospects. It can also reinforce your current customers’ buying decision. Company culture doesn’t just happen. If you want it to really flourish, you need to make it a priority for your business. You need to build/strengthen the foundation of your culture and then…
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    Tom Fishburne: Marketoonist

  • retargeting ads

    19 Oct 2014 | 8:29 pm
    Retargeting has taken the advertising world by storm. No longer do advertisers have to hope that an audience they want will be found at a particular publisher. They can chase audiences everywhere based on some signal of intent, independent of publishers. Not even Waldo can hide. The problem of course is that ad stalking can be creepy. It’s creepy not just because the ads are persistent, it’s that the ads are tone-deaf. They don’t take any context into account. Browse a red-and-white striped sweater and ads for that red-and-white striped sweater will stalk you across the…
  • truth in advertising

    12 Oct 2014 | 6:57 pm
    Jerry Seinfeld recently recently started a harsh, but funny, rant about advertising at the Clio awards by saying, “I love advertising because I love lying.” He went on to say “I think spending your lives trying to dupe innocent people out of hard-won earnings to buy useless, low-quality, misrepresented items and services is an excellent use of your energy.” It got me thinking about truth in advertising. Some advertisers may have earned their reputation as snake oil salesmen. But I think that consumers get the last laugh. The better that marketers get at breaking through the…
  • our startup idea

    5 Oct 2014 | 4:31 pm
    It has never been easier to start a business. The infrastructure is in place to get businesses going for lower investment than just about any time in history. Yet that doesn’t mean that every startup is worth starting. There is a skewed sense of reality (particularly where I live near San Francisco) that capital seems to reward startup ideas for very low levels of validation. Many pitches are structured around trying to be the next (insert successful startup here) for (insert category here). I understand the appeal of framing new ideas around successful models. But I crack up every time I…
  • 7 deadly sins of social media marketing

    28 Sep 2014 | 3:26 pm
    Last week, the new social network Ello sparked a tremendous amount of attention with its promise to become the Anti-Facebook. Ello is now receiving 45,000 hourly requests to join, based primarily on a short manifesto on advertising and social media: “Your social network is owned by advertisers. Every post you share, every friend you make and every link you follow is tracked, recorded and converted into data. Advertisers buy your data so they can show you more ads. You are the product that’s bought and sold … We believe a social network can be a tool for empowerment. Not a tool to…
  • new and improved

    21 Sep 2014 | 7:38 pm
    If a brand has to shout that it’s “new and improved”, it’s probably not all that new or improved. “New and improved” is the easiest and lamest of marketing claims. Marketers use it to create new spin on an old brand, but it’s often not much more than label-deep. It’s the least interesting marketing lever to pull. I was struck by this quote from HBS Professor Youngme Moon’s classic book on marketing, “Different“: “In the 1960s and ’70s, the words “new and improved” really meant something to people; today,…
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    Personal Branding Blog - Stand Out In Your Career

  • Using the SDP Scale to Evaluate Yourself and Others

    Jeff Shuey
    24 Oct 2014 | 2:30 am
    There are no simple tests to know when you will be successful at something. However, there are a few factors that can be applied to create what I call the SDP Scale that may help you get a better feel for what will likely lead to success. The SDP Scale It’s simple in it’s elegance, yet can be hard in it’s application. The SDP Scale is an acronym for Skills, Desire and Passion. It is not a scientific scale, but does require some rigor and involves making challenging decisions. Below are the core points with a brief description of each. Skills Skills can be taught. Skills develop over…
  • Interview Horror Stories–Even When It’s Not Halloween

    Skip Freeman
    23 Oct 2014 | 10:30 am
    Each year as Halloween approaches, Hollywood and the rest of the entertainment business roll out the horror features that are always a staple at this time of the year. All of the “horror” stories, however, are hardly fictional or strictly limited to the movies and TV. Where the job interview process is concerned, there are all too many real-life “horror” stories taking place today in the job market. Despite the fact that top talent is scarce, and rapidly becoming more so, many companies continue to treat such candidates badly, and in some cases, very badly. These top candidates are…
  • How Universities Are Failing Their Graduates

    Richard Kirby
    23 Oct 2014 | 2:30 am
    Universities are failing their graduates in many ways. My purpose in addressing such topics is not to chastise higher education, which I don’t believe can be reformed, but rather to warn future educational consumers and help more recent graduates improve their odds of career success. Last week I attended a panel discussion on the impact of wireless/mobility technologies on learning systems. One of the panel members from a major Atlanta employer made the statement “Our universities are failing us.” It was clear that what he meant by this was that universities are graduating students…
  • If There’s No Work, What to Do Next?

    Alex Freund
    22 Oct 2014 | 12:30 pm
    Today’s weak economy has changed the psychology of hiring. During past weak economic times, companies might hire temps, and once the economy gained strength, permanent hiring ensued. We have not yet seen that pattern, and there are weak signs that it’s on its way. The situation has caused various and serious difficulties for most of the unemployed people—in particular, for some who usually have difficulty in making decisions of any sort. Such people have an extra burden this time around because they are sitting ducks waiting for miracles to happen. They are occupationally paralyzed. So,…
  • 5 Tips to Make the Right 1st Impression

    Brian Horn
    22 Oct 2014 | 10:30 am
    No matter what you are doing, as an entrepreneur, you are networking for the company you created. For that reason, you have to learn how to make a good first impression. You never know when the person you are talking to will be your next client or your next major contract. Here are five tips you can use to improve the first impressions you make on the people around you, so you will be well prepared for whomever life sends your way. 1. Learn Proper Body Language Did you know that the first 10 seconds of a meeting is when people decide most of their opinions about you? You may not even open…
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    CoreBrand News and Views

  • Seeking Alpha: New Data Underscores Impact Of Investor Activism On Brands

    23 Oct 2014 | 11:40 am
    The article on Seeking Alpha focuses on four main points: Activist Bill Ackman's aggressive campaign against Herbalife illustrates how companies must protect the brand and show investors confidence. CoreBrand's recent study measured Familiarity and Favorability as indices of brand strength among 58 companies, revealing how Family Dollar Stores' brand did not decline due to activist uprising. A combination of strategic communications and business remodeling enhances value and governance in the face of shareholder activism. Engaging in conversation reinforces management's commitment to brand…
  • Corporate Secretary: Shareholder activism's impact on brand value

    21 Oct 2014 | 10:13 am
    David Bogoslaw of Corporate Secretary uses CoreBrand's data to discuss just what impact shareholder activism has on corporate brand value. Read more...
  • Cocktail cobranding: What does your drink say about you.

    20 Oct 2014 | 7:28 am
    For the record, I’m not a big drinker. I’d be happy with … well, content with an Arnold Palmer or Coke Zero. But in the past couple of weeks I've found myself sitting at a bar not once but twice, trying to decide what to order. Usually, there’s nothing I love more than saddling up to the bar for a good cocktail or a glass of wine, appetizers and some good conversation. I love trying new drinks. I’m even willing to go as far as a jalapeño infused gin with black pepper foam and a splash of bitters and ginger. OK, I don’t know what bitters are or if pepper can be foamed, but I’m…
  • Iohund: New Tappan Zee expected to become top tourism destination

    20 Oct 2014 | 6:47 am
    Larry Oakner, Senior Partner of Strategy, CoreBrand is quoted discussing the potential attraction of the Tappan Zee's plans for scenic overlooks. Read more...
  • 75, going on infinity: How DC and Marvel age with grace

    17 Oct 2014 | 7:00 am
    It’s been an amazing year for both Marvel and DC. Both have hit 75-year milestones this year. While Marvel as a company hit 75 this year, DC’s most well known cowled detective also turned 75. Read more...
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  • Chain of Children’s Dental Offices We Named Launches

    22 Oct 2014 | 5:06 pm
    Smart Mouth As you would expect, lots of their competitors have “smile” in their names. So instead, the name Smart Mouth makes you smile. Using the word “smile” in a name is explanative, using words that cause your audience to smile is demonstrative. In naming & branding, as in all aspects of life, demonstrating is always more effective than explaining. It’s also a twist on a descriptive name, saying “It’s a Smart choice for your Mouth” and that the dentist is “Smart about Mouths”. Since parents, not kid’s are the…
  • “VeSegtamy” ?

    5 Oct 2014 | 6:56 am
    Design firm merges a Vespa with a Segway
  • What To Do When Terrorists Claim Your Company’s Name

    5 Sep 2014 | 6:41 am
    From Today’s “MARKETPLACE” On NPR: What do you do when your brand gets adopted by a terrorist organization? That’s the question faced by businesses with ISIS in their names–the English-language acronym for the Islamic State in Iraq and Syria. The most extreme strategy is to simply change the name. Mobile payment app Isis has announced it will change its name to Softcard. But so far, this is the exception. There are 49 corporations in New York State alone with “Isis” in the name, from Isis Fitness to Isis Nails. Patricia Luzi is the founder of Isis…
  • Why are “Hotwire” & “Pandora” Powerful Names?

    15 Aug 2014 | 4:35 pm
    To understand why they work so well, you have to get literal for a moment: Hotwire = “to steal a car” Pandora = “unleashed plagues, diseases & all the evils of mankind” These types of meanings will get a name dismissed ASAP by a naming committee – a committee that would have been wrong to dismiss these names, obviously. Consumers don’t attribute these literal, negative qualities to the companies who use Hotwire & Pandora as their company names (you don’t, do you?). But naming committees erroneously believe they will. In each case the name is…
  • “Coin” Forgoes Matching Dotcom, Grabs Great Name Instead

    14 Aug 2014 | 1:13 am
    “Coin” is simply one card to replace all the credit cards, bank cards, et al in your wallet. It’s linked to your smartphone via Bluetooth so you can manage all the particulars including security. The name is iconic, definitive, memorable, viral, a deep well for marketing & advertising, lends itself to endless wordplay in the press / Twittersphere, etc. Most remarkably it is a name that came to be even though the company could not acquire They did it anyway. Coin realized that the name was too important to have it be decided by dotcom availability – they…
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    Hard Knox Life

  • Never Stop Fighting ‘Til The Fight Is Done

    Dave Knox
    20 Oct 2014 | 6:29 am
    Hanging on my office wall is one of my favorite prints that I bought a few years ago in Chicago.  It is a quote from the movie The Untouchables that reads: “Never Stop Fighting ‘Til The Fight Is Done” That quote has come up in at least three conversations this past week as I talked with people about what makes an entrepreneur succeed.  Through five classes at The Brandery, we have seen nearly 50 startups come through our doors with our fair share of successes and failures.   And while it is tough to point out one thing that separates the companies that make it from the…
  • The Truth of Selling to Brands vs Agencies

    Dave Knox
    14 Oct 2014 | 6:15 am
    One of the constant questions that I see startups wrestle with is how to think about the selling process of brand marketers vs their agency partners.  Frankly it is a question that does not have clean cut answer.  But, it is a question that I think I am well positioned to at least help with since over my career I have spent two-thirds of my time on the brand side (P&G) and one-third on the agency side (Rockfish).  So how should startups handle the brand vs agency debate?  In my eyes, there is not a single answer but instead several questions that a startup should consider as they…
  • Don’t Bet Against The Midwest

    Dave Knox
    9 Oct 2014 | 12:26 pm
    If I was to share the following facts with you, what part of the US would you think I’m talking about: Represents over 20% of the US GDP Nearly 25% of all research in the US is done here and 25% of all patents in the US are granted here In the last 5 years, 52 companies that are based here have either gone public or been acquired for over $1 Billion.  In total, these 52 companies represent over $140 Billion of aggregate shareholder value 1 day car drive to 60% of the US population While the headline of this post obviously gives it away, most people would see these figures and think…
  • You need to learn the rules of the playground first-hand

    Dave Knox
    29 Sep 2014 | 6:10 am
    A few weeks ago, I was invited to give a talk to a large financial services firm that was having an off-site for one of their divisions.  The audience was a group of 60+ marketers that had gathered for a three-day meeting on a variety of topics.  I was there to talk about innovation and how a company could leverage digital as a key driver.  During the Q&A that followed, one of the marketers in the audience asked about keeping up with all the new digital platforms that are launching.  In particular, she wanted to know how important it is for marketers to have first-hand experience…
  • Looking Back: The Birth of The Brandery

    Dave Knox
    11 Mar 2014 | 11:52 am
    This year The Brandery will welcome our 5th class of companies, a milestone that we could only dream of just a few years ago.   We didn’t expect to be looking back on our 5th Anniversary with 36 alumni startups.  And we for sure didn’t imagine that those companies would have raised over $45 million in venture capital.  Or that Over the Rhine would have been reborn on the back of these entrepreneurs. So as this year’s applications start to roll in on AngelList and F6s, I find myself being a bit nostalgic in wanting to answer the question that I’m often asked: “How did The…
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    GIRVIN | Strategic Branding Blog

  • The Seeing Hand

    23 Oct 2014 | 9:00 am
    And the Emotions of The Skin The realm of touch and brand holism. There are people that talk about their 360º branding experience. I talk to them, walk a ways with them. And watch. When you think about brand experience, the query point will be what feeling does the designer have? How…sensual are they? For example, when they come into a space, what do they do? Touch, for example? Walking that talk with a designer for the experiencer — you’ll see them stop, sniff, pause. And most likely — touch everything. Sensualists touch everything, look attentively and deeply, and smell what’s…
  • What is your style?

    21 Oct 2014 | 9:00 am
    The Signature of Your Presence You have style. Sure, there are your clothes. Your shoes. Your hair Your house, your apartment, your car — and the summary of your brand relationships. Then there is the style of you. Who are you — what do you stand for? What do you care for, and what do you care about? When you think about that sense of touch — the touch of you, on others — the depth of your caring, and the things that you care about, is there is a synchrony? As brand strategists and designers, understanding the nature of personal style — the sphere of expression, that can extend to…
  • The Script of Being

    9 Oct 2014 | 9:00 am
    Who are you, anyway? In several recent conversations with client companies, there has been a gesture to a kind of invention — like: “make me something I’m not.” “trying to look, speak, sound and feel like something” else. “I don’t like how we look.” “I don’t like our messaging.” “I don’t like…” The point is truth. And your being in truth. You need to be who you are. If your brandpath is to evolve, then a leader, a team, a brand’s cultural community needs to build out that solution and pathway to that evolution or revolution, as the…
  • Is your brand athletic?

    7 Oct 2014 | 10:00 am
    In the game of games, resilience, strength, perception matter. So too in brands. To the allegory of sports, as a gamesman, I tend to contemplate allegory, conceptual alignments, metaphors. Think poetry. Flow. Focus. Speed. Strength. Perception. Flow: In the grace of movement, there is a link between the mind and focus and the physical regimen to align psyche and physic. Speed: flabby brands can’t move, they can’t make up their minds about “what to do,” and they linger in lassitude and apathy. Strength: a brand that has a strong and committed culture [team, attitude and internal…
  • Symbolic Interiors: Designing Talismans For A Place

    2 Oct 2014 | 9:00 am
    The Journey of Design, Place-making and Creative Environments: Archetypal Signage As any designer knows, to brand and experience design, there is a link between storytelling and sequence. A story has an ingress — a start, a mid-point, a moment of spectacle, of quietude and holistic contemplation and awareness — conclusion and egress. From the start, you see something, the story begins, and your journey into that place will be a procession of experiences, touch points, investigations and convictions. It works because you’re convinced that it’s true, or it falters as a slackened telling…
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    The Engaging Brand

  • Sure Fire Way on How To Hit Your Numbers

    Anna Farmery
    24 Oct 2014 | 7:18 am
    Are you scared of numbers? Do numbers run your life? Struggle to know how to hit your numbers? If so remember… “Numbers are there as guideposts along the way not the vehicle that gets you there” (Tweet this) There are four ways that people go wrong with numbers and these four ways can stand between you achieving your goals and you festering under a mire of charts, numbers and tables. Understand how to hit your numbers and you control the direction of your company. They ignore them because they hated maths at school! They are run by them because they loved maths at school!
  • Think Big and Act Small as an Entrepreneur

    Anna Farmery
    23 Oct 2014 | 8:42 am
    For such a glamorous sounding word, entrepreneurship is not easy. Long hours, high levels of resilience and strong belief are all required to survive….not even thrive! So why do it? Why break free from a more secure corporate life? Because a business can get in the way of doing business. And therein lies the irony; people want to create a business and when they do, they find it is not the ideal structure to deliver a great experience. So what to do? How do you create a business that has the strength of process to achieve repeatable levels of outstanding service…whilst retaining…
  • Don’t Miss Out On Your Oprah Moment

    Anna Farmery
    22 Oct 2014 | 11:03 am
    What if someone leaves negative feedback? What if employees abuse social media on work time? What if ….what if…what if…. For as long as new technologies have been unearthed, there have been people who shout..”Oh yes, but what if….” Remember some people thought travelling on a train would break your neck! No-one broke their neck, they just arrived sooner than all those naysayers…at break neck speed! There comes a time when you have to cut loose, when you have to turn your thinking from “What if we do…” to “What if we…
  • 508 – How harmony can help your leadership skills

    Anna Farmery
    21 Oct 2014 | 5:42 am
    Is there a gap between the leader you are and the leader you want to be? Living in a 24/7 world of information, what specific leadership skills do we need? Stew Friedman is the founder and CEO of  Total Leadership. Stew is recognised as an innovator in both the leadership development and work/life fields, Stew has been a faculty member at the Wharton School since 1984 and in 1991 he founded both the Wharton Leadership Programs. Today’s listener of the week is – Harry Bowden – who receives a goodie bag to say thank you for sharing this post with his followers. Today he…
  • Warning: Eliminate this Sentence to Make A Profit

    Anna Farmery
    16 Oct 2014 | 5:30 am
    We would do X but….. The most overused sentence in business. The sentence that brings shivers down my spine. Now clearly there are difficulties in implementing any ideas, clearly we need to look at the risks……however, don’t we also need to see the opportunities and find ways around the issues to stand out from our competitors? Successful entrepreneurs replace that word ‘but’ with ‘and’…..they work their ‘butt’ off to find a way. If gaining new customers was easy then anyone could be in business. Business is hard work. Business…
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    Greteman Group » News & Views

  • Safety Standdown 2014 Two Words: Pay Attention

    Ashley Bowen Cook
    20 Oct 2014 | 2:32 pm
    Like many apparently simple things, paying attention can be a lot harder than it seems – especially these days. And the strategies to stay focused are many and varied, as demonstrated during the recent Bombardier Safety Standdown in Wichita, Kansas. At that seminar, 32 separate sessions explored different aspects of distraction and how to minimize...
  • Your NBAA Relief Kit

    Sonia Greteman
    15 Oct 2014 | 8:47 am
    The world’s largest business aviation event takes place next week. If you’re one of the 25,000 who will be slogging through the 2-million-square-foot Orange County Convention Center and the 100-aircraft-strong static display at the Orlando Executive Airport, listen up. This advice is for you. Use the Official Mobile App Do your planning first – before...
  • Powering Dreams

    Ashley Bowen Cook
    1 Oct 2014 | 11:20 am
    If kids didn’t pick up on the message – “Aviation is for everyone.” – it’s not for lack of trying. The second annual Kansas Aviation Expo set out on September 22 for a three-day, three-stops-a-day Fly Kansas air tour. High-school bands played. Speakers addressed local schoolchildren and, at each stop, highlighted different aspects of aviation....
  • Wichita Eagle; Have You Heard; You Don’t Say

    Greteman Group
    12 Sep 2014 | 7:49 am
    “I’m interviewing a man about a Frosted Flake chicken on a stick.” – An explanation from the Greteman Group’s Rachel Groene, who is handling the agency’s Kansas State Fair account, on why she needed a colleague to help on another account. The Wichita Eagle Carrie Rengers You don’t say © The Wichita Eagle, 2014
  • Business & Commercial Aviation; Shattering Glass for Women in Aviation

    Greteman Group
    10 Sep 2014 | 3:25 pm
    Shattering Glass for Women in Aviation Talent abounds; let’s use it By William Garvey, Editor-in-Chief There’s a natural slowness to summer that helps us reflect about our choices, reconnect with people, ideas and goals lost in the everyday hurry, and rejuvenate – cannonballing into a lake full of happy, squealing children is guaranteed to reset...
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    Adweek : Advertising & Branding

  • JCPenney Reviews Its Media Business After More Than a Decade With OMD

    24 Oct 2014 | 2:25 pm
    Longtime JCPenney media agency OMD is expected to defend in the retailer's review of its media account, according to sources. The brand's media spending approached $430 million last year, down from more than $500 million in 2012, according to Kantar Media. OMD, a unit of Omnicom Group, has handled media planning and buying since 2000. And while the retailer has changed lead creative agencies four times since then, it has remained with OMD throughout. So, by that measure, this incumbent's odds of hanging on may be better than the usual 10 percent. OMD referred calls to the Plano,…
  • Here's The Avengers 2 Trailer, Recut as a Super Ominous Ad for Pinocchio

    24 Oct 2014 | 1:01 pm
    Late at night, when Wes Craven and David Cronenberg sit around trying to scare each other at the Horror Movie Directors' Spooky Mansion of Fear (look it up, it's a thing), I'm pretty sure the most frightening movie either of them can think of is Disney's disturbing 1940 classic, Pinocchio. A dark meditation on vice, morality, whale digestion and the human experience, Pinocchio is unsettling and bleak on a level you just don't see in modern movies aimed at kids. So it makes total sense that the ominous audio from the first Avengers: Age of Ultron trailer could be reworked…
  • 33% of Users Discard Their Wearables in Disappointment

    24 Oct 2014 | 12:39 pm
    A new report from PricewaterhouseCoopers found that 33 percent of consumers who purchased a wearable item in the past year either do not use them any more or use them infrequently. The reason consumers are putting down their smartwatches is because the items failed to meet expectations and not becasue they have given up on a wearables future. In PwC's report, The Wearable Future, more than half of millennials and early adopters said they were excited about where the category will go in the future. To get there, however, manufacturers have to overcome complaints about price, privacy and…
  • Telefónica Shifts O2 Global Media Account to Havas Without Review

    24 Oct 2014 | 12:31 pm
    Back in July, Telefónica concluded a six-month review for global media buying and planning on its O2 business, selecting Publicis Groupe, much to the relief of incumbent ZenithMedia, which has handled O2's U.K. account (including its earlier incarnation as BT Cellnet) for over 20 years. But now Telefónica has announced a reversal, moving the business to Havas Media without a review. Havas Media is among the agencies that competed against Publicis Groupe in the original review, leaving some wondering what exactly happened to spur the change of heart. The decision follows…
  • Sony Advertises Its 'Most Beautiful' TV Picture With One of Its Most Beautiful Ads Ever

    24 Oct 2014 | 11:52 am
    Adam&eveDDB and directors Leila and Damien de Blinkk headed to Canada to film this remarkable new spot for Sony's 4K Ultra HD TV. And indeed, not since Jean-Claude Van Damme and Coors Light have we seen such a noteworthy ad about frozen balls. Those in question here are blown bubbles that freeze in midair in the icy weather. We see natural crystal-like structures form, with no special effects used. It's lovely stuff—and surely that much more mind-blowing when actually viewed on a 4K Sony TV. The soundtrack is Josef Salvat's version of Rihanna's "Diamonds."…
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    Brains on Fire

  • Friday Fotos | Edition 30

    Amy Taylor
    24 Oct 2014 | 11:12 am
    That’s where we meat.  Photographic inception Fall has fallen in #yeahTHATgreenville Sugar, sweetness and smiles. That’s our Emily. And Lu was all, “Whoa. There’s a mouse in the house! Wait. No. It’s just a tiny cat.” The post Friday Fotos | Edition 30 appeared first on Brains on Fire.
  • Wanted: Spring Intern (2015)

    Amy Taylor
    21 Oct 2014 | 7:22 am
    The first flakes haven’t even fallen and we’ve already got our sights set on spring. Yep. It’s that time again. We’re on the hunt for our next great intern. Could it be you? (Heck yes, it could.) Before you dive into the details, take a peek at what you’ll be signing up for…straight from the people who have walked the walk, talked the talk and rocked the heck out of their Brains on Fire internships: THE DETAILS · Start date: January 2015 · Full-time; unpaid internship · Hours are 8:30 a.m. – 5:30 p.m., Monday through Friday (with an hour for…
  • Friday Fotos | Edition 29

    Amy Taylor
    17 Oct 2014 | 12:18 pm
      The newest addition to our Brains on Fire family. Meet Luna Spainhour! Patrick Byrd the mini model. Magic from the hands of Ram. The post Friday Fotos | Edition 29 appeared first on Brains on Fire.
  • The Container Store Super Fan

    John Moore
    16 Oct 2014 | 6:28 am
    As a kid growing up in Dallas I can remember going to a local shop that sold boxes and bins. That seemed odd to me but not to my mom, who was the CEO of household operations at the Moore family. She wanted to make sure every room was organized and The Container Store was her haven. Founded in 1978 by Kip Tindell and two other partners, The Container Store has grown-up from its local shop roots to become a national retail powerhouse with 60 locations and revenues around $750 million. If you’ve never shopped at The Container Store then it’s hard to imagine a store that focuses on selling…
  • Community in Action

    Amy Taylor
    14 Oct 2014 | 6:46 am
    “One of the marvelous things about community is that it enables us to welcome and help people in a way we couldn’t as individuals.” -Jan Vanier The post Community in Action appeared first on Brains on Fire.
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    Movéo: Get There

  • Analyzing B2B ROI In a Shifting Marketing Landscape

    Movéo Team
    20 Oct 2014 | 6:53 am
    In an increasingly social landscape, sales are generally made as a result of influence and messaging across multiple channels. This can confuse analytics and cause marketers to give up on the goal of creating truly data-driven strategies. Don’t let these challenges discourage your new data-based approach. Instead, learn to determine the value of online marketing investments through both tangible and intangible benefits. What are your goals? First of all, set goals for your digital marketing. This should of course include sales leads and conversions, but don’t stop there. Consider…
  • Data Vs. Privacy: The Great Debate

    Movéo Team
    17 Oct 2014 | 6:30 am
    We all know that data analysis can improve our effectiveness as B2B marketers, but it’s important to balance our desire for data with a facet of digital life that’s currently in the spotlight: privacy. Now more than ever, consumers are looking for transparency from the companies they do business with, and privacy protection is a concern that extends well beyond marketing and into global news. So how can you balance the promise of data with a responsible approach to consumer privacy? Be transparent and allow opt-outs. Let consumers know what you’re doing. Have a terms of service…
  • Understanding the Significance of Your Data

    Movéo Team
    15 Oct 2014 | 6:30 am
    With so much data to process, it can be tempting to view the slightest variation in ROI from one channel or campaign to another as evidence for a total shift in approach. As a smart marketer, you must know when to ignore this impulse. Data is only as valuable as your understanding of it. To know what to do with your analytics, you need to consider what they are really telling you. What information is significant and what is just noise? Significance For a finding to be statistically significant, it must fall outside patterns of expected variation. Statistical significance has a specific…
  • Discerning Patterns in Data: Four Tools that Can Help

    Movéo Team
    13 Oct 2014 | 7:18 am
    Data is nothing without an accompanying analysis. While many companies partner with firms or individual consultants to gain insights into their marketing data, you can learn many things in-house by using free, low-cost and enterprise-level tools. Here are a few of our favorites: Google Analytics Google Analytics is the essential tool for deep insights into your website’s visitors. The tool allows you to learn about and segment your audience by demographic characteristics, personal interests and much more. Google Analytics also creates visualizations of the paths users take through your site…
  • The Importance of Emotion on Social Media For B2B Marketing

    Movéo Team
    10 Oct 2014 | 6:30 am
    B2B marketing can often feel clinical and unemotional. We rely on numbers to drive results, often forgetting that behind every data point is a person. It’s easy to lose sight of what really gets your customers interested and excited about your brand and truly tap into their emotions. It’s also easy to think that data-driven marketing and emotion-driven marketing are two opposing ideas: one uses cold, hard analytics to target consumers and the other other tries to reach consumers’ hearts. But the best marketing fuses the two, creating emotionally appealing messages and deploying them…
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    CreateWOWmarketing, LLC

  • Website Security Updates – An Open Letter To Spoke Clients

    Andrew B. Clark
    2 Oct 2014 | 8:38 am
    Website security is no small part of providing great web development for clients. As a service to our customers, Spoke Communications is constantly striving to protect not only the aesthetic integrity of your Websites, your communications and connectivity, but the data therein. In recent months, the “hacking world” has become very aggressive with attempts on accessing the servers, Content Management Systems (CMS), and data within Websites around the Internet. These attacks have caused immeasurable amounts of damage to websites all over the World, and in turn the ability for companies or…
  • 4 Simple Tips For Better Email Marketing

    Andrew B. Clark
    24 Jul 2014 | 9:03 am
    With the the latest changes in SEO algorithms, Google, Bing and Yahoo are FINALLY catching on to ever-evolving black hat “questionable” SEO tactics. With that, “Content Marketing”  (some prefer to call blogging) is becoming less effective and harder to measure success. So what is a digital marketer supposed to do? Email Marketing is a tried and true way to reach your target audience, drive traffic to your website and grow brand, authority and  market share for your company. In this still young digital age, email, just a spry 20-something, still has it’s grip on…
  • #6SecondMarketing – Vine 002 – Basic Web Marketing

    Andrew B. Clark
    18 Jun 2014 | 10:25 am
    Vine Marketing – #6SecondMarketing by The Brand Chef. Vine-002 – Basic Web Marketing To play the video with sound, hover over the upper left corner and turn it on. If you have to be reminded to have a PHONE NUMBER on the front page of your website, you might need something more than just marketing help. We just earned a client because of that reason (as well as being generally awesome). The client actually said, “We had 4 marketing companies we wanted to call this week and yours was the only one with the phone number readily available on the first page of your site. We…
  • SEO Landing Pages Need To Be Laser-Focused

    Andrew B. Clark
    28 May 2014 | 8:18 am
    Last week I worked up a quick post to prove a point. It was a simple demonstration that, with laser-focused SEO, results can be achieved MUCH FASTER than expected. Often times we hear, “With time and patience, we can get you to the first page of search engines within a few months…” Yes, in most cases, I have to agree, but, who has a few months to wait?!? For certain terms, broad-based and popular, getting results on search engines does take time. But think about your brand. Think about the specifics that make you unique to your target audience. If they’re (and I mean…
  • #6SecondMarketing – Vine 001

    Andrew B. Clark
    23 May 2014 | 3:38 pm
    Vine Marketing – #6SecondMarketing by The Brand Chef. Vine-001 To play the video with sound, hover over the upper left corner and turn it on.  Comment below to discuss your #Marketing and #Branding questions. I’ll be picking topics from the comments and other discussions throughout the weeks to share here! And what ever you do… Keep Cookin’ The Brand Chef #Vine #Marketing The post #6SecondMarketing – Vine 001 appeared first on Spoke Communications, Des Moines, Iowa.
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    The Name Inspector

  • Namificationology just got serious

    The Name Inspector
    13 Oct 2014 | 10:43 am
    The Name Inspector might seem a tad obsessed with company names that end with the -ify suffix (like Spotify). Last year he released a chart showing the crazy growth of this naming fad. And now here he is with another chart! But bear with him. The indulgence of this obsession has allowed The Name Inspector to hone some analytical tools that will be very useful, both for doing research into naming trends (this study in namificationology being just the first example), and for adding astounding analytical depth to the strategic thinking that goes into client projects. The Name Inspector’s…
  • Microstyle in Turkish!

    The Name Inspector
    20 Aug 2014 | 10:50 am
    The Name Inspector is pleased to report that the Turkish translation of Microstyle has been published by BZD Yayincilik! It actually happened a while ago but only recently came to his attention. So now there are Chinese, Korean, Taiwanese, and Turkish editions out there. A Brazilian edition is supposed to be in the works, but still no word on that.
  • Naming fad visualized: Did Spotify start it?

    The Name Inspector
    26 Jul 2013 | 12:15 pm
    Back in 2011 The Name Inspector wrote a post about the proliferation of startup names that make creative use of the suffix -ify, such as Spotify. At the time he deemed the trend “disturbifying”, identifying about a dozen and a half examples. Those were simpler times. If The Name Inspector had realized, in all his innocence, just how deep this rabbit hole goes, he might have chosen to live with his comfortable illusions. But let’s face it: The Name Inspector is a red pill kinda guy. So he kept saving new examples of -ify names on his Pinterest “Wall of…
  • Ronald Johnson

    The Name Inspector
    11 Mar 2013 | 4:41 pm
    The Name Inspector has had a hard time writing this post. The reason is a sad one: his father died in January. It isn’t so much that grieving has made it impossible to work. Rather, The Name Inspector has had the impulse to announce this news and to offer some kind of tribute, yet has been hesitant to step out of the safe third-person space he’s created for himself on this blog. But here we go. For this post The Name Inspector is going to be me, and I’m going to tell you a little about my dad Ronald Johnson, who has influenced me more than I sometimes recognize. Dad was a…
  • Fab is!

    The Name Inspector
    8 Jun 2012 | 11:16 am
    It’s been a while since The Name Inspector did a regular old post on a great name. So you know what’s a great name? Fab, that’s what. As in, the daily-deal site that features art prints, t-shirts, jewelry, furniture, and other designy things. At a mere three letters, this name is the ultimate in brevity, but gets a lot of bang for its buck. Fab stands in for two words, both right for the site. One, of course, is the word fabulous, which expresses a superlatively positive opinion, and is frequently uttered, in The Name Inspector’s imagination at least, by…
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    Latest Thinking

  • To ALEC or not to ALEC? That is the Question

    1 Oct 2014 | 11:31 am
    Companies and associations across the country have long worked with the American Legislative Exchange Council (ALEC), a free-market trade organization that facilitates relationships with legislators and their staff to advance model legislation across the country. For a long time, those partnerships proved fruitful. The Hill has described ALEC as “the model for coordinated, effective lobbying on Capitol Hill as well as in state capitols” and has noted that “ALEC pioneered the strategy of creating one-size-fits all legislation on a wide range of issues and then pushing it into law across…
  • The Future of U.S. Energy

    1 Oct 2014 | 8:14 am
    In this LEVICK Energy video interview, LEVICK Energy Editor Andrew Ricci discusses the advancements made in United States Energy Production in the last decade and the future of U.S. Energy policy. Industry  Energy
  • With the Democratic Hold on the Senate in Jeopardy, There May Not Be Enough Time to Replace Attorney General Holder

    25 Sep 2014 | 2:56 pm
    The sudden announcement that U.S. Attorney General Holder has decided to step down may reignite the media firestorm about the Senate Democrats’ decision to invoke so-called “the nuclear option on Presidential appointees.”  At the time, Majority Leader Harry Reid said that “These nominees deserve at least an up-or-down vote, but Republican filibusters deny them a fair vote, any vote, and deny the president his team.” The nuclear option was adopted by Democrats using a parliamentary procedure to change the rules of the Senate to allow a procedural vote on a nominee (except for…
  • Democrats Choosing Among Friends

    25 Sep 2014 | 12:26 pm
    While the political punditry continues to obsess about which party will control the Senate in the next Congress, many insiders are intensely watching the race for the Ranking Democrat position on the powerful House Energy and Commerce Committee. The Committee’s two longest-serving Democrats, Ranking Member Henry Waxman (CA) and his predecessor, Rep. John Dingell (MI), are retiring after serving a combined 100 years in Congress, marking a huge turnover in the Energy and Commerce Democratic leadership. The Committee has vast jurisdiction over numerous agencies and issues that include energy,…
  • Gridlock on the Beltway? Take a Local Detour

    17 Sep 2014 | 8:44 am
    The months leading up to midterm elections are never the most promising in terms of moving a public affairs agenda through Congress. Add the polarization of the current political environment, and the prospects of affecting policy change at the national level are downright daunting. As such, companies, associations, and NGOs are thinking smaller when it comes to advocacy – focusing instead on the more collaborative, less toxic political environments in local and state governments. NBC’s Meet the Press detailed the shift with a segment Who Needs Washington?: Mayors Making Progress. The…
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    The Fresh Peel // Ripe Brand Strategy. Juicy Insights and Trends.

  • Six Steps to Successfully Promote an Event Using Any Social Media

    Dave Landry
    11 Oct 2014 | 8:21 am
    Social media can be a wonderful tool to plan events, but can also be overwhelming as to where to start. Which site works best? Is this hashtag going to work? Let’s get rid of the chaos and break down each step into manageable pieces that can be applied to any social media site. Image Source:     Step One: Create an Events Page, 3 months before. Think of this as the mothership of the event. All social sites are connected through it, and all information about the event is on it. Contact information, engaging content, as well as bios of all the participants should be…
  • Changing Consumer Behaviors: Michelin’s Road Usage Lab

    6 Oct 2014 | 7:12 pm
    Michelin’s most recent campaign wants you to think differently about winter and driving. In fact, everything you know about driving in the winter elements is wrong. Well maybe not everything you know, but everything you know about your tires in winter weather. With a series of videos and infographics focusing on winter driving myths, Michelin is trying to put the idea of winter tires into the minds of consumers, ultimately changing consumer behaviors. Depending on where you live, there are a lot of ideas on how you should drive in the winter elements. But as Michelin does a good job of…
  • Your Brain on Social

    Dave Landry
    3 Oct 2014 | 1:55 pm
      This is your brain … AND THIS IS YOUR BRAIN ON SOCIAL! Any questions? Who can forget the image of eggs frying in a pan from the public service announcement offered by The Partnership for a Drug Free America. That commercial launched their multi-million dollar advertising campaign back in 1987 and overall it was considered a success even named the number eleven best commercial of all time by TV Guide.   PLEASURE OR ADDICTION? The comparison of something frying in a pan to the effects of narcotics and other drugs on the human brain was meant to bring awareness of the dangers of…
  • The IKEA Time Travel Continues #IKEAtimetravel

    Chris Wilson
    18 Sep 2014 | 5:50 am
    IKEA’s time traveling experiment and edgy advertianment series continues with a new experience. This time hypnotist Justin Tranz guides young couple Jeff and Beth through the next big stages of their life. Be sure to check out the first video in there series if you haven’t seen it already: IKEA Hypnotizes Shoppers Into the Future #IKEAtimetravel.
  • IKEA Hypnotizes Shoppers Into the Future #IKEAtimetravel

    Chris Wilson
    20 Aug 2014 | 10:17 am
    IKEA probably isn’t a brand that you think of when you think of extreme or edgy when it comes to advertising, but their latest campaign exactly that. The brand teamed up with hypnotist Justin Tranz to hypnotize young couples and then guide them through a journey into their future. The whole thing is entertaining and well… a little weird. You’ll have to watch it for yourself and let us know what you think! And be sure to lookout for yoga instructor George the next time you are in IKEA.
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  • Project Food Street - Stockbroker Surrey

    16 Oct 2014 | 9:22 am
    Project Food Street - Stockbroker Surrey - featuring the Cartisans - Fabulous Food Artisans and their Mobile Carts & Vintage Vans - Heroes of Britain's Street Food Revolution
  • Turtle Bay: Crawley-by-Gatwick's New Caribbean Restaurant

    25 Aug 2014 | 12:53 am
    Turtle Bay: Caribbean Restaurant - Big-bang or slow-burn launch?
  • Pre-Launch: 5ive Trees - Crawley-by-Gatwick's Culinary Quarter

    19 Jun 2014 | 1:00 am
    Pre-Launch: 5ive Trees - Crawley-by-Gatwick's Culinary Quarter. How to first collaborate with your competitors to increase the size of your market, then compete with them for a share of that bigger market.
  • Marco's Hand-Crafted Pizza

    7 Jun 2014 | 11:28 pm
    Marco's Hand-Crafted Pizza: Wealdonia's Culinary Country
  • Brand Horsham: Piazza in Italia

    24 Apr 2014 | 5:33 pm
    'Brand' the Marketect says: "Tourism brand owners such as the Italian State Tourism Board should co-brand with local branding campaigns and events in their key markets." Note: Compare and contrast Horsham's positioning with its neighbour Crawley's efforts.
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  • Outreach & Environmental Names

    12 Oct 2014 | 5:33 am
    In this day and age of people giving back to their communities, it is refreshing to find companies doing the same. Corporate images are changing for the better as companies of all sizes find ways to “go green” or help kids or even third world countries. And, of course, these outreach and environmental programs need memorable ... read more
  • What Must Your New Name Do?

    20 Jul 2014 | 4:02 am
    A simple enough question that we’ve asked for over 20 years. The answers range from the deceptively simple: “Sell itself” to the overly ambitious: “Telegraph our brand positioning, differentiate from the competition, improve customer loyalty, catch the attention of prospects and grow our revenues while increasing our market share.” But what if we change the ... read more
  • When Naming, Simple Is Better

    18 Feb 2014 | 3:41 pm
    When it comes to naming, simple is usually better. We believe this is true regardless of your budget. You are always battling for attention and today, in almost any venue, there seems to be more clutter and noise than ever before. Take the upheaval currently going on in the healthcare space with the Affordable Care ... read more
  • Name Selection – Get the Right People on the Bus

    8 Jul 2013 | 8:15 am
    In Jim Collins’ book, Good to Great, an entire chapter is devoted to describing the importance of getting the right people on the bus (working for the company), the wrong people off the bus, and the right people in the right seats. One of Jim’s governing principles is, even in the direst of circumstances, to ... read more
  • Smooth Sailing: Is it possible to rebrand and rename painlessly?

    11 Mar 2013 | 7:07 am
    Many companies underestimate the time required to integrate brands from a merger. The United and Continental airlines deal is a good example. Close to three years after the merger that was announced in May 2010, WSJ, United has only recently finished rebranding its former “Continental” airplanes as “United”, and is still working to completely combine ... read more
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  • Dos Equis Uses Oculus Rift for Most Interesting Halloween Masquerade

    24 Oct 2014 | 3:12 pm
    To celebrate Halloween, Dos Equis has created a multi-platform interactive platform, Masquerade, hosted by none other than The Most Interesting Man in the World. This year's Masquerade, which "takes place" at the host's New Orleans manor, can be experienced both online (through the Dos Equis website) and also at bars and parties across the U.S. through virtual reality experiences in which fans don an Oculus Rift headset. As Dos Equis parent Heineken notes in a press release, "This VR experience will allow fans to don a headset and enter into a virtual Masquerade as The Most…
  • Huawei Announces First US Sports Team Sponsorship: The Washington Redskins

    24 Oct 2014 | 2:11 pm
    Washington's NFL team, which bears an increasingly controversial moniker, has found itself a new friend—with deep pockets. Huawei Enterprise USA, the American division of Huawei, the Chinese telecommunications and network equipment provider that is the third largest cell-phone manufacturer on the globe, has announced a multiyear sponsorship of the Washington Redskins. The tech giant, which debuted at No. 94 as the first Chinese brand to make brandchannel owner Interbrand’s Best Global Brands report, is also now the “Official Technology Partner” of the…
  • Athos, Ralph Lauren Up the Ante on Wearable Technology

    24 Oct 2014 | 12:12 pm
    Wearables, wearables, wearables. They’re everywhere, yes. And now that Apple’s jumped on board and wearable tech was a all the rage at last month's New York Fashion Week, it’s certain the craze will continue, and perhaps morph from a craze to a way of life. Technology companies are now expected to build products that seamlessly fit into our lives: make them smaller, give them straps, attach them to faces and so on. But what if you don’t want to look like you’re wearing technology? What if you want the technology, but not at the expense of style?
  • Branded Entertainment Watch: Air New Zealand and Virgin Airlines Take Off

    24 Oct 2014 | 11:21 am
    The Pitch: "The Most Epic Safety Video Ever Made" for Air New Zealand  The Plot: The stars and director of Peter Jackson's The Hobbit trilogy finale talk safety for passengers of Air New Zealand. The Verdict: Air New Zealand has partnered with The Hobbit producers before. And while this certainly doesn't help move the nation away from the stereotype of "The Lord of the Rings country," it's definitely enjoyable. [more] The Pitch: "Have you been flying BLAH Airlines?" for Virgin Atlantic  The Plot: A flight from Newark to San Francisco is recreated in all of its…
  • Chevrolet and Spike Lee Pay Tribute to Mo'ne Davis and the Magic of Baseball

    24 Oct 2014 | 10:14 am
    By adding baseball ingenue Mo'ne Davis to the its starting rotation in a new TV ad for the World Series, Chevrolet is tapping into a new type of Americana—one that has been built around the 13-year-old girl who wowed opponents, spectators and baseball fans alike with her stellar performance in last summer's Little League Baseball World Series. "Very few brands could tell the story on that stage and in as credible a fashion as Chevy can," Steve Majoros, an advertising and marketing director for Chevy, told brandchannel. "It's a nice, natural fit for us with the story and the magical…
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    Logo Design Blog

  • Reasons you need to choose the professional service for web design

    Ben Johnson
    30 Sep 2014 | 11:40 pm
    After recession and job cut backs globally, start-ups and small businesses have emerged immensely. People are relying on their little businesses than jobs and taking little by little of the market share. The market competition is getting fierce and tougher with each passing day. Businesses have seen much more innovative ways in setting up, marketing  [ Read More ]
  • How to choose a professional design company for custom logos

    Ben Johnson
    29 Sep 2014 | 4:30 am
    It is highly crucial that as a business person you understand the significant role of a unique, creative and custom logo in today’s highly competitive, social media driven, smart marketing and web savvy world. With the help of an inspiring and engaging logo design, you can reach your target market through online and offline forums,  [ Read More ]
  • The effective tips for your web design

    Ben Johnson
    22 Sep 2014 | 3:16 am
    Many people claim themselves as expert designers in the market to lure clients and charge huge amount for even simple designs. The training and courses related to websites have become common, increasing the number of amateurs and freelancers bombarding the market. You don’t need a non-professional for a professional and user-friendly online interface. You need  [ Read More ]
  • Custom logo design for strong business promotion

    Ben Johnson
    17 Sep 2014 | 12:09 am
    Is your logo a separate entity from your business? Not at all! Your logo is your brand face where all the promotional techniques, branding and advertisements are dependent on your business symbol. Your marketing collateral is incomplete without a professional, custom and creative logo. You cannot execute your promotional techniques without your business logo. So,  [ Read More ]
  • The effective tips for your web design

    Ben Johnson
    16 Sep 2014 | 5:18 am
    Many people claim themselves as expert designers in the market to lure clients and charge huge amount for even simple designs. The training and courses related to websites have become common, increasing the number of amateurs and freelancers bombarding the market. You don’t need a non-professional for a professional and user-friendly online interface. You need  [ Read More ]
  • add this feed to my.Alltop - the branding gavel, brand communication expert, nigeria brand consultant, social media expert

  • 7 ways to enjoy stellar engagement with stakeholders

    13 Oct 2014 | 7:49 am
    Brands, whether personal, products, corporate, without engagement is a water of time and resources. Engagement speaks volumes about passion, commitment, loyalty and ‘likeability’ between two entities. In this sense, a relationship between brand and desired targets. It is inability of most brands to enjoy deeper engagement with desired audience that eventually leads to shut down. […]
  • Linda Ikeji: Plagiarism, Internet business & 7 lessons we can learn

    9 Oct 2014 | 7:35 am
    It is no longer news, a leading Nigerian popular entertainment blogger, Miss Linda Ikeji, who runs has been in the news for close to a week plus in fact her platform is presently pull down by its host- Google. Google official had come out to say pulling down the platform is not a personal […]
  • Nigeria organizations’ business communication experiment with social tools

    6 Oct 2014 | 7:42 am
    Business communication around the world has been altered for good. No one can remain statics in their strategy and hope to be upbeat. Nigeria organizations had also seen this need and everyone is trying to inculcate social tools into their corporate and business communication strategy. We have on record around the world that many Chief […]
  • How to build entertainment brand: Case study of Noluthando Malope & Helen Paul

    28 Sep 2014 | 4:55 am
    Entertainment industry has become a Multi -Million Dollars industry. The Jim Carry, Eddy Murphy, Will Smith, Oprah Winfrey, Chris Rock, Tyler Perry of this World has gained global influence and have changed their personal and others’ lives by going through furnace to build a strong  industry brand out of nothing. In Nigeria, the likes of […]
  • Social Media Real Estate: 4 ways to know you a tenant

    26 Sep 2014 | 12:20 am
    Social age is throwing up different nomenclatures. Life is interesting to live in this age. If you stay informed you will be able to follow the trend with your head standing tall above your shoulder. If you shaking stay aloof, n you will have your fingers to bite in no distance future. In Real Estate […]
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    RadiantBrands Blog

  • Breaking Bad: A real brand story about a pretend Albuquerque

    Steven Donaldson
    23 Oct 2014 | 1:34 pm
    Breaking Bad is a critically acclaimed show based in Albuquerque about a high school chemistry teacher becoming a major drug dealer. Though the show ended, it’s still happening. Not just in syndication, but also because Breaking Bad is now part of the “brand experience” of Albuquerque. There is a fascinating link on the Convention and Visitors Bureau site. The city is promoting “tours” of locations that were used in the series. And you can listen to an interview with the mayor of Albuquerque who claims this strategy has radically increased the number of visitors…
  • A curious case of place branding: San Francisco

    Steven Donaldson
    26 Aug 2014 | 6:00 am
    Most people take the name San Francisco for granted. It’s truly an international icon. In this amazing city on the Golden Gate, everything is memorable – the waterfront, the Ferry Building, the architecture and, of course, San Francisco Bay. But this name was not a slam dunk. San Francisco, 1851 During the backwater days of the 1840’s, California was not a state or even a territory, but an insignificant part of Mexico’s territories. California comprised vast areas of land sparsely populated by Native Americans and Mexican landowners who only recently were ceded the land…
  • College brands - What’s in a name? Everything

    Steven Donaldson
    15 Jul 2014 | 12:12 pm
    Would you rather go to Contra Costa Community College or Contra Costa College? How about Vista Community College or Berkeley City College? Building a brand derives from understanding how names are perceived and what meaning is attached to them. And over time, this changes for the market and your target audience. The evolution of community colleges is a fascinating one. Originally known as “junior colleges”, they were created to help adjust to the overwhelming amount of G.I.s returning home from WWII and able to attend college, according to the G.I. Bill. The junior college system…
  • How People Search for Healthcare – like everything else, online, mobile and fast

    Steven Donaldson
    17 Dec 2013 | 8:32 pm
    Why a Mobile and Online Healthcare Marketing Strategy is Essential The vast majority of individuals and families seeking healthcare services are using web search to compare costs, services and local availability of healthcare programs. This is especially true when it comes for nursing home care and senior related services. And, based on a recent Wall Street Journal article (12/16/13), the ad spend by health insurers has more than doubled in one year:  $194 million  from Oct. 1 to Nov. 10 alone, according to Kantar Media, which tracks insurance advertising. That isn’t far below the…
  • How can nonprofit brands focus on real value?

    Steven Donaldson
    25 Oct 2013 | 12:16 pm
    Not-for-profit organizations often do not think of themselves as brands. They think in terms of their mission: providing needed services, helping the poor, championing a better world. However, they are brands that deliver real value and have a public image and loyal followings. Organizations such as Amnesty International, Doctors without Borders  and United Way are reshaping themselves and now have the challenge of proving their value. The organization Charity Navigator, founded in 2001, developed a rating system for nonprofits which evaluates charities on what they consider good financial…
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    Executive Resume Branding

  • How Transitioning Military Leaders Can Stand Out in Job Search

    Meg Guiseppi
    21 Oct 2014 | 3:27 am
    How Transitioning Military Leaders Can Stand Out in Job Search is a post from: Executive Resume Branding   A few months ago Vera Steiner Blore, founder of the Military Leaders in Transition forum, reached out to me for an interview. My answers to her spot-on questions — including links to other posts I’ve written — form the basis of a solid roadmap for successful job search . . . for transitioning military leaders, and any executive: 1. Why is it so vital for senior executives to use social media as part of their executive job search? First, and foremost, senior executives need to…
  • How Important Are Cover Letters for Your Executive Resume?

    Meg Guiseppi
    7 Oct 2014 | 3:35 am
    How Important Are Cover Letters for Your Executive Resume? is a post from: Executive Resume Branding Now that you’ve defined your personal brand and built your executive resume around your promise of value to your target employers, you’re ready to get your resume out there. But it’s been more than 5 years since you were in a job search. Back then, you knew it was important to include a cover letter with your resume. Do you still need one? Or is the cover letter a dying relic? If you’re mostly responding to job board postings, you probably don’t need a cover letter. Be aware that,…
  • Twitter Time-Saving Personal Branding Tips

    Meg Guiseppi
    30 Sep 2014 | 5:33 am
    Twitter Time-Saving Personal Branding Tips is a post from: Executive Resume Branding How to tweet wisely in about 10 to 15 minutes a day, a few times a week.   In my practice, I rarely come across executive job seekers who are actively leveraging Twitter to help them land jobs. The few who even have Twitter accounts put up a few tweets initially, and then let it go. Their Twitter stream stopped dead months or years ago. This doesn’t look very good, and could be detrimental to them. A Twitter account that’s collecting cobwebs says “I don’t really know much or care to know…
  • Don’t Write Your Executive Resume or LinkedIn Profile!

    Meg Guiseppi
    23 Sep 2014 | 4:14 am
    Don’t Write Your Executive Resume or LinkedIn Profile! is a post from: Executive Resume Branding . . . until you do these 3 important things first to prepare. The other day I was speaking with a senior-level executive job seeker in the healthcare industry who said she was not getting much response to her resume. We reviewed it together, and I asked her what kinds of jobs she was targeting, and in which industry. Her answer was one I hear often. “Well, that’s the thing. I know I’m best suited to move into [kinds of jobs], but I’m very interested in several other industries and…
  • 7 Reasons Copying LinkedIn Content Sabotages Your Executive Job Search

    Meg Guiseppi
    9 Sep 2014 | 3:54 am
    7 Reasons Copying LinkedIn Content Sabotages Your Executive Job Search is a post from: Executive Resume Branding You see a compelling, branded LinkedIn profile of a job seeker with qualifications similar to yours. It speaks to you. It sounds so much like you. You want your profile to be as good as that. But you’re not such a good writer. You see no reason not to use some of that good writing in your own profile. Not the whole thing, just some of it. Somehow, because it’s right in front of you, online for all the world to see, you don’t think of it as stealing. But it most certainly IS…
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  • Airline Social Media Outlook 2015: Budget, Challenges and Metrics

    Li Guen
    22 Oct 2014 | 11:47 pm
    Social Media for Airlines: Now and Tomorrow Social media marketing has secured a firm position in the marketing strategies of most airlines. Yet, many executives see a chasm between where airlines are and where they should be in leveraging social media to achieve business goals. Conducted since 2010, SimpliFlying Airlines Social Media Outlook Survey has been providing insight into airlines’ use of social media to achieve business goals. This year’s survey asked ten questions to 148 executives representing 87 airlines across five regions including APAC, EMEA, Europe, America, Africa and…
  • Ryanair has a Great Brand. What is the Secret to its Success?

    Marco Serusi
    22 Oct 2014 | 1:22 am
    Ryanair has a great brand It sounds counter-intuitive but it’s true. The Ryanair brand is smart, and other airlines have much to learn from it. What is the secret to its astounding success? Read on to find out. The Ryanair brand is built on a solid foundation and personified by its CEO — with his outrageous comments and cost-cutting proposals. A brand that is reflected in any aspect of the company and that sends users a very clear message: This is a cheap airline, expect nothing else. Its customer service is infamous, as are its excess fees, but its balance sheet proves passengers…
  • Which were the best airline marketing campaigns in September 2014? Find out in our Airline Marketing Benchmark Report

    Shubhodeep Pal
    19 Oct 2014 | 11:36 pm
    Jointly produced by SimpliFlying, and industry and consumer trends research agency,, the highly-acclaimed Airline Marketing Benchmark Report analyses a wide range of airline marketing case studies each month. Disover 15 new innovative airline marketing campaigns. Every month. The monthly report contains a selection of the 15 most innovative marketing and advertising campaigns launched by airlines around the world and assesses their impact. If you are a numbers person, you’d love our report too! What’s in this month’s report? A wide range of case studies…
  • Is KLM the most helpful airline in the world? Re-thinking airline customer service #happytohelp

    Shashank Nigam
    18 Oct 2014 | 9:35 pm
    Over the last week, KLM Royal Dutch Airlines set out to help any traveller in the world. Whether or not they were flying KLM. Now, read that last sentence again! #happytohelp While most airlines struggle to scale to provide decent customer service via social media to their own passengers, KLM took on the world. Already the best airline on social media, KLM realised they were already well known in their home country of the Netherlands for their customer service. And they wanted to spread the word around the world, even among non-customers. So for one whole week, via the KLM HappyToHelp…
  • [Presentation] Changing Times: The Latest Trends in Airline Marketing

    Marco Serusi
    14 Oct 2014 | 3:06 am
    I had the opportunity to present at the IATA Airs@t User Forum in Athens last week. A polar bear, clinging desperately to the last melting bit of an iceberg, was the first image that came to my mind when asked to speak about the latest trends in Airline Marketing. This famous image is often used in relation to climate change but is also a perfect representation of how airlines react to change. The bear could swim in a blue ocean, but instead chooses to cling to the last bit of a disappearing world until it is thrown in the water by the iceberg’s collapse. With this image in mind I…
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    Unbound Edition

  • Wearable Health Technology Still Just a Novelty, Report Finds

    Davis Brand Capital
    24 Oct 2014 | 9:00 am
    Consumers have not yet embraced wearable health technology, but they could be persuaded to do so if given the right incentives, a new PwC report predicts. The report, released Tuesday, identified what many others before it have: Wearable devices, for now, remain novelty items. One-third of surveyed consumers who bought such a device more than a year prior said they use the device infrequently or no longer at all. They expressed disappointment that the information generated was inconsistent or unreliable, and they worried about privacy: More than 80 percent were concerned the technology would…
  • Against the Grain

    Davis Brand Capital
    24 Oct 2014 | 8:21 am
    McDonald’s is by no means the most accommodating of fast-food chains to people with special dietary requirements. Many of its restaurants in America and Britain do not even serve a meat-free burger for vegetarians. But in a week-long trial ending on October 21st, the chain’s British outlets offered a new burger whose fillings did not contain gluten, an allergen commonly found in wheat, with a view to making the new product a permanent addition to its menu. At first, that may seem to be an odd decision. Vegetarians outnumber those who avoid gluten. But the food industry is finding…
  • Why Strategic Alliances Fail: New CMO Council Report

    Davis Brand Capital
    24 Oct 2014 | 7:52 am
    Anybody who has ever worked on a strategic partnership knows about the difficulty and challenges. At one point, I had a team that spent nearly one year just working through the agreement to form a strategic partnership. And forming the partnership actually turned out to be the easy part. Trying to manage and develop the partnership on a daily/weekly basis was much more difficult. In a recent study conducted by The CMO Council (for a complimentary report, click here), 85% of respondents viewed partnerships and alliances as essential or important to their businesses. In today’s more complex…
  • P&G to Unload Duracell As CEO Lafley Focuses on Best Sellers

    Davis Brand Capital
    24 Oct 2014 | 7:51 am
    Batteries are going to have to power themselves. Procter & Gamble Co. on Friday said it plans to exit its Duracell business, with plans to carve off the leading battery brand with $2 billion in global sales into a separate company. The move comes after Energizer Holdings Inc. in April announced plans to make a separate business around its Energizer battery business. The two consumer product companies hope casting off batteries can free up resources for more promising parts of their businesses. Disposable batteries have had a tough times since electronic devices began relying mainly on…
  • The Queen Sends Her First tweet

    Davis Brand Capital
    24 Oct 2014 | 7:50 am
    It’s a moment for the history books. Queen Elizabeth II sent her first tweet on Friday. The message went out at 11:35 a.m. Local London time to some 724,000 followers of the @BritishMonarchy account and explained what lead to the tweet: “It is a pleasure to open the Information Age exhibition today at the @ScienceMuseum and I hope people will enjoy visiting. Elizabeth R.”
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    GIRVIN | Strategic Branding Blog

  • The Seeing Hand

    23 Oct 2014 | 9:00 am
    And the Emotions of The Skin The realm of touch and brand holism. There are people that talk about their 360º branding experience. I talk to them, walk a ways with them. And watch. When you think about brand experience, the query point will be what feeling does the designer have? How…sensual are they? For example, when they come into a space, what do they do? Touch, for example? Walking that talk with a designer for the experiencer — you’ll see them stop, sniff, pause. And most likely — touch everything. Sensualists touch everything, look attentively and deeply, and smell what’s…
  • What is your style?

    21 Oct 2014 | 9:00 am
    The Signature of Your Presence You have style. Sure, there are your clothes. Your shoes. Your hair Your house, your apartment, your car — and the summary of your brand relationships. Then there is the style of you. Who are you — what do you stand for? What do you care for, and what do you care about? When you think about that sense of touch — the touch of you, on others — the depth of your caring, and the things that you care about, is there is a synchrony? As brand strategists and designers, understanding the nature of personal style — the sphere of expression, that can extend to…
  • The Script of Being

    9 Oct 2014 | 9:00 am
    Who are you, anyway? In several recent conversations with client companies, there has been a gesture to a kind of invention — like: “make me something I’m not.” “trying to look, speak, sound and feel like something” else. “I don’t like how we look.” “I don’t like our messaging.” “I don’t like…” The point is truth. And your being in truth. You need to be who you are. If your brandpath is to evolve, then a leader, a team, a brand’s cultural community needs to build out that solution and pathway to that evolution or revolution, as the…
  • Is your brand athletic?

    7 Oct 2014 | 10:00 am
    In the game of games, resilience, strength, perception matter. So too in brands. To the allegory of sports, as a gamesman, I tend to contemplate allegory, conceptual alignments, metaphors. Think poetry. Flow. Focus. Speed. Strength. Perception. Flow: In the grace of movement, there is a link between the mind and focus and the physical regimen to align psyche and physic. Speed: flabby brands can’t move, they can’t make up their minds about “what to do,” and they linger in lassitude and apathy. Strength: a brand that has a strong and committed culture [team, attitude and internal…
  • Symbolic Interiors: Designing Talismans For A Place

    2 Oct 2014 | 9:00 am
    The Journey of Design, Place-making and Creative Environments: Archetypal Signage As any designer knows, to brand and experience design, there is a link between storytelling and sequence. A story has an ingress — a start, a mid-point, a moment of spectacle, of quietude and holistic contemplation and awareness — conclusion and egress. From the start, you see something, the story begins, and your journey into that place will be a procession of experiences, touch points, investigations and convictions. It works because you’re convinced that it’s true, or it falters as a slackened telling…
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  • Inspiration For Healthcare Marketers: Excellence in Brand Experience Awards

    Eric Brody
    21 Oct 2014 | 1:40 pm
    The Hub Magazine just announced their 2014 Excellence in the Brand Experience awards. The Hub Prize honors excellence in the brand experience, which they define as each and every opportunity to make or break the brand promise to a customer (shopper, consumer or business). A key consideration is whether the...
  • Cleveland Clinic & Best Global Brands Study

    Eric Brody
    20 Oct 2014 | 11:14 am
    The Cleveland Clinic might not formally make the cut as one of the Top 100 Best Global Brands. But within the world of healthcare, it’s certainly one of the chart toppers as it’s a brand that has the power to change the world. Interbrand’s Best Global Brands Study is the...
  • What Tiffany’s and healthcare marketing should have in common

    Eric Brody
    6 Oct 2014 | 1:33 pm
    I came across this ad from Tiffany’s. This simple, sophisticated piece of communication that says a lot, without saying a single word. But you still get it, right? It’s the power of that little blue box and the “love” inside. What can healthcare marketers learn from Tiffany & Co? 1....
  • A “not pretty, but beautiful” Gibson guitar and healthcare branding

    Rick Zaniboni
    5 Oct 2014 | 4:51 pm
    “Not pretty” can be beautiful.  Open, sincere and honest works best in healthcare branding. Hospitals are under intensifying pressure on so many fronts. Regulators are expecting the impossible; better, faster and cheaper, and the public is no longer the voiceless, captive audience, but consumers of healthcare with the ability to broadcast to...
  • What healthcare marketers can learn from Umpqua Bank

    Eric Brody
    27 Sep 2014 | 7:05 pm
      The answer to this question is – a lot. Because this bank has carved out its own space, shaped it based on its vision and executed against it meticulously. Umpqua Bank doesn’t take its cues from other banks. Certainly there are “antes” that they must deliver, as they are...
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    Cotter Visual » Blog

  • New Slant On K-Swiss Visual Brand

    8 Oct 2014 | 10:41 am
    New logos usually mark a change of direction for a brand. K-Swiss and its newly launched brand identity and logo showcases a new “slant”. The company says it is in a period of resurgence and needed a refresh to reflect that. And that change of direction is literal. They have retained the long-term equity in their color combination and their shield icon. Here are the visual changes, as we see them: Shield Icon The five stripes and the angles in the letters “K” and “S” slant at a 58-degree angle upward instead of downward representing a rise in momentum for the company as opposed to…
  • Brands and 9/11… What Not To Say On A Bad Day

    16 Sep 2014 | 8:33 am
    How do brands post on 9/11? How can brands insert themselves into the conversation without seeming opportunistic? How can they show their sincerity? It is a time for people to reflect, remember others and share stories to help heal. The pain is still real. Acknowledging this will be more respectful than anything else a brand can do because whatever they do, they will be criticized. In 2013 AT&T posted this image of a mobile device taking a photo of the NYC skyline with the Tribute in Light searchlights. Although no obvious product placement or brand plug, AT&T was criticized…
  • Creating a Great Logo – a Metamorphosis

    10 Jul 2014 | 7:08 am
    What is your company’s “personality?” Do you know your brand? Before you begin on any marketing or advertising campaign you should be able to define your company brand. We can help you drill down to your core brand identity, so it’s clear. Can you answer these questions? What are your company’s core values? What are your present and future goals for your company? Looking at where you’re headed… try this exercise. Relax your mind. For a moment, let your thoughts flow freely. How do you see your company? How do your customers see your company? Can you use “power words” to…
  • Branding … Good And Bad

    12 Mar 2014 | 1:44 pm
    What makes one brand successful and another a failure? Think through these brand successes and failures and you will be able to see how the many variables of change contribute to their outcomes. Branding Successes Starbucks Icons are built over time through consistent brand experiences, and once this status is reached a company can then minimalize a mark or identity system. Visual brand recognition is just that good with Starbucks. They dropped their brand name and the word ‘coffee’ from their logo. Broad brand awareness is needed if you are to remove a word mark and leave only the logo.
  • Thanks To My Business Partner, Mac!

    25 Jan 2014 | 8:59 am
    Happy Birthday Mac! I want to thank you for helping me earn a living. As a designer for over 35 years I have had an array of working Macs and icompanions. We began in 1989 with a Mac IICX and from there over the years have had a Quadra 700, PowerBook, PowerMac 8500, PowerMac G3, Power Mac G4 Quicksilver, PowerBook Titanium, LaserWriter printer, a variety of mice and keyboards, displays of 17”, 20”, 27”, 30” cinema, iPod Shuffle, iPod Classic, iPad, iPhone 4s and an iMac Aluminum 27”. You have allowed me to be productive and willingly handled all that I have been able to throw at…
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    Profitable Growth

  • Does Your Company Culture Need To Change With The Times? Don’t Sing The Blues; Learn From The Blues.

    Andy Birol
    19 Oct 2014 | 3:14 pm
    Does the strong and deep company culture you have nurtured and sustained still resonate with employees and attract customers? As new generations replace retirees and your customers change, is your company culture still aligned with your company’s goals? If you are thinking your company culture is too embedded to change, consider the most truly American form of music, the Blues, and you will see that if it’s culture can change with the times, so can yours! How so? The Blues as a music form was born out of the roots of slavery and Jim Crow but was first heard across the world through…
  • Go Away to Come Back; Business Lessons From Seven Continents.

    Andy Birol
    14 Aug 2014 | 8:22 pm
    Is the idea of leaving your business as well as your country to see the world absurd? As business owners, we are heads-down focused on our business and driven to make it better. Leaving our business is inconceivable. Or is it? Remember back to your childhood. On sunny days, Mom and Dad made you go outside and play. Before there were play dates, you went to a field with your friends and a ball and decided, what game would you play? Whose team were you on? And what position would you play? Wasn’t it fun? Now that you’re the boss, it doesn’t have to be a summer day. You can get…
  • How to Keep Customers for Life

    Andy Birol
    14 Aug 2014 | 8:11 pm
    By Dan Janal President and Founder PR LEADS Everyone knows it costs less to keep a customer than to sell to a new prospect. Yet, so few people know how to keep a customer for life. I’ve build a considerable empire based on retaining customers and I’d like to share my best ideas with you so you can grow your business. You might have the basics covered, tactics like offering superior customer service, and sending hand-written thank you notes. But I’ve found five foundational truths that you must follow if you want to keep your best customers. 1. You have to offer a superior product or…
  • 10 Warning Signs Your Business is Out of Focus

    Andy Birol
    29 Jun 2014 | 2:00 pm
            Article posted in The Business Journals by Andy Birol, Contributing Writer May 14, 2014 Your business strategy is crystal-clear, sharply-focused, and well-versed – or is it? Do your employees, customers, and vendors really know your core competencies? Are you certain everyone understands your plan to achieve your mission and vision? Click here to read more.  
  • How to find a banker who adds value to your business

    Andy Birol
    25 May 2014 | 7:28 am
            Article posted in The Business Journals by Andy Birol, Contributing Writer May 20, 2014 As long as capitalism survives in the United States, there will be bankers and business owners. Whatever the stage of the business cycle, one will need the other more. If bankers are lending freely, there’s a good chance owners don’t need to borrow (and the reverse is true). Click here to read more.                
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    Executive Career Brand

  • Toxic Executive Job Search Belief: I don’t need to target my resume

    Meg Guiseppi
    20 Oct 2014 | 4:17 am
    You’re deep into executive job search or about to dive into one. If this what you’re thinking, I want to set you straight, and help you get on the right path to landing a great-fit new gig: “First things first. I’ve got to get my resume together.” Today’s job search is a personal marketing campaign. Any marketing initiative begins with knowing who you’re targeting, what their current needs are, and how what you have to offer them will help them meet those needs. You’re not ready to write your resume or LinkedIn profile until you know and can communicate: What kind of…
  • 10 Things You May Not Know About Personal Branding

    Meg Guiseppi
    6 Oct 2014 | 3:44 am
    Do you dismiss personal branding for your executive job search because you think it’s all about self-promotion, and you don’t like to boast about yourself? You’re not alone. Many people are disinterested in personal branding, despite its value and the fact that, since it’s a trending concept, we all hear a lot about it these days. But you say to yourself, “Branding is for products. I’m not a product or a brand. I’m a person!” Well, you’re partly correct. You are not a brand, but you already HAVE a brand. You’re known for being a certain kind of person, with certain…
  • 2 of My Favorite Insider Tips for Executive Resume Writing

    Meg Guiseppi
    29 Sep 2014 | 4:12 am
    Aside from the given personal branding and first-step job search strategies everyone needs to embrace before writing their resume – targeting, research, and relevant keyword development. . . . And resume-writing best practices in terms of value-driven content, formatting, and grammar, Here are 2 tips you may not know for your resume that can help elevate the value you offer and catapult your job search forward. With adjustments, both of these also apply to writing your LinkedIn profile: 1. Add a quote to the “summary” section at the top. Insert a short compelling quote from someone…
  • Serenity Now! Simplify Your Executive Job Search

    Meg Guiseppi
    22 Sep 2014 | 6:45 am
    How much do you really know about today’s executive job search? Do you know which comes first – resume writing, personal branding or targeting? It’s a given that job-hunting these days is a complicated process . . . more so than even a few years ago: The Internet and social media (especially LinkedIn) now play important roles. Personal branding is no longer optional. Applicant Tracking Systems (ATS) have gotten in the way of employers finding best-fit candidates. You need to build a diverse, vibrant online presence that reinforces your personal brand and provides social proof, or risk…
  • Don’t Overlook LinkedIn Company Pages for Executive Job Search

    Meg Guiseppi
    15 Sep 2014 | 3:46 am
    Once you’ve determined which companies you’re targeting for your job search, you’ll need to research each one for various information: Services and/or products Market and customers Company leaders Hiring managers Competitors Industry trends Recent history of successes and failures Financials Job openings You’ll need this information for your own due diligence (is this a healthy company that’s going to be a mutual good fit?), and to identify each companies’ current challenges that you’re uniquely qualified to help them overcome. Among the myriad of…
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  • Sigma Systems Gets Exciting New Brand with Distility

    Axle Davids
    9 Oct 2014 | 7:47 am
    Sigma Systems, a global provider of catalogue-driven software solutions for communications, media and high tech companies, approached Distility to refresh its brand in late 2013. The Toronto-based software solutions firm had just acquired Tribold Limited, a younger UK company. As a result, they needed a brand that reflected where they wanted to be in the marketplace moving forward. Sigma Systems Case Study Up Now The new brand strategy refocused the core messages of Sigma Systems, merging the best brand attributes of both Sigma and Tribold. For a full look at the process, check out this case…
  • Toronto Branding Agency Distility in the News

    Axle Davids
    20 May 2014 | 11:52 am
    This month, Distility CEO Axle Davids was quoted in some interesting articles by both The Globe and Mail and The Canadian Press. Here’s the roundup! Distility on Tim Horton’s 50-Year Anniversary via The Canadian Press Tim Horton’s is at a crossroads fifty years into its life – how can it keep its solid brand intact while expanding its offer in an increasingly competitive quick-service market in Canada. Distility comments on the legacy of the brand. See the article here. Distility on SEO in The Globe and Mail It can be tough for a new business to cut through the noise on the…
  • Key Brand Design Elements for a Website: The Checklist Revealed

    Axle Davids
    1 May 2014 | 12:39 pm
    Once you have your brand strategy, it’s critical to know how to talk about brand design elements. Friends of Distility often ask us what the key brand design elements for a project are. Commonly enough, they (or their clients) lack the budget to define a brand that works across all media. So they instead create their brand’s visual identity through one substantial application – usually a website – and they want to know what bases to cover in terms of must-have design elements. What We Tell Them Last week, we avouched that you need more than a checklist of design elements to create…
  • A Descriptive Name Is a Pain to Trademark, Even if You’re Google Glass

    Axle Davids
    28 Apr 2014 | 2:28 pm
    “Glass” is a tough name to trademark when “Google” isn’t tacked on. As you may have noticed, the internet has been buzzing with updates regarding a disputed U.S. trademark application filed by Google, for their yet-to-be-made-public wearable computing device, Google Glass. Given that part of our work at Distility is naming strategy, we’ve found this story to be pretty interesting. What’s Been Happening? Since last year, Google (which owns the federal claim to “Google Glass”) has been trying to lock down a U.S. trademark for the shortened product name…
  • Key Brand Design Elements for a Website

    Axle Davids
    22 Apr 2014 | 9:50 am
    Your brand design elements won’t create a full brand experience without strategy. Friends of Distility often ask us what the key brand design elements of a project are. Since they (or their clients) can’t invest in defining a brand that works across all media, they instead define their brand’s visual identity through a single application – often a website – and they want to know which key design elements they should keep in mind before diving in. What People Wish Was True Many people who approach us are hoping for a sort of checklist: “Select your fonts, colours, style of…
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  • Closing the Gap: The Value of Corporate Citizenship

    29 Sep 2014 | 8:19 am
    Marketing Magazine reports that FMCG giant, Unilever, is planning to host a sustainability hackathon next month. The hackathon challenges participating start-ups to help Unilever make better use of their data—data that Unilever hopes can be used to encourage its customers to live their lives more sustainably. The event will take ...
  • Before ‘Orange is the New Black’ – There was TIFF

    18 Sep 2014 | 11:40 am
    The Imitation Game image courtesy of TIFF  For 10 days every September, the Toronto International Film Festival (TIFF) takes center stage. Film fans have the opportunity to get close to A-list stars like George Clooney, Reese Witherspoon, Denzel Washington and Jennifer Aniston. Crowds form at premieres and in the streets ...
  • The mirror reflects all flaws

    18 Sep 2014 | 7:12 am
    Photo courtesy of On Sunday, September 21st, New York City will host the world’s largest human rally in demonstration of Climate Change. This will be a seminal moment when the voices of informed and concerned citizens will gather to influence the community, the nation and the world. They ...
  • Corporate Citizenship Q&A with Interbrand's Jonathan Redman

    16 Sep 2014 | 12:52 pm
    With the launch of Interbrand's 2014 Best Global Green Brands report, Interbrand San Francisco, in partnership with Deloitte, hosted a panel discussion focusing on the advantages and challenges sustainability disruptors face. Simon Sproule, Vice President of Communications at Tesla Motors, and Chris Librie, Global Sustainability Manager at HP, discussed their ...
  • A good read at the airport

    10 Sep 2014 | 8:15 am
    I'm at the airport, taking a short haul flight from London to mainland Europe. But my mind is somewhere else. I've just been taken on a journey of imagination, courtesy of a brand and the story it has told me. No single term in the world of brands seems to have ...
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  • Ello or hell no ?

    8 Oct 2014 | 1:30 pm
    Social media peeps brace yourself – a new competitor has entered the online arena, and brands itself as the Facebook killer. Wowzee, never heard that modest goal before. The new network has burst onto the media scene with articles flanking you from all sides. Wired, Forbes, USAtoday, Entrepreneur and Techcrunch started writing about it, and the hype beast marched at full throttle. Stomp, stomp. Roarrr. I didn’t pay any attention to it, because I smelled another sensational journalist tsunami flooding the internet. But when my friends shared their Ello signups on my Facebook newsfeed,…
  • Should you be afraid of Twitter’s changes ?

    10 Sep 2014 | 12:25 pm
    I love Twitter. I’m a Tweetaholic. I’m tweetin’ till ma fingers are bleedin’ — you get the idea. I could tell you all the reasons why I believe Twitter is the best social media platform. Short, specific messages, a clear UX, great for networking and content sharing, etc., but the number one I reason I luv Twitter is because it isn’t Facebook. Which comes down to the following difference : Facebook tells you what you should consume while Twitter allows you to choose it. Which is unfortunately going to change soon. According Twitter’s financial chief Anthony Noto, the dreadful…
  • I couldn’t find the book that I wanted to read, so I did this…

    28 Jul 2014 | 8:06 am
    One thing frustrated the bajookas out of me. I bought a Kindle about three years ago and drooled over the fact that the world’s greatest ebooks were now only a click away. I was one hundred percent YAY. But within a few months, I felt more like MEH. Why ? Because the more ebooks I read, the more I realized I couldn’t find the stories that were written for me. Where were the books of the internet generation ? Where were the books written for ADDs like me who liked to read but couldn’t be bothered marching through big chunks of text and endless chapters. Where were the interesting,…
  • How I make more money doing less work : The lazy way to my freelance success revealed

    30 Apr 2014 | 1:27 pm
    I was aiming for a better headline, but frankly, I was too lazy, so I opted in for some wannabe linkbait. But fear not. This article really is about lazy-fying your online presence, because if you’re working too hard, you’re probably doing it wrong. The hardest I ever worked was when I was poor. Here’s where I’m coming from, and it’s not Mars. Truth is, I’m an introvert, and I don’t like to do a lot of external ‘stuff’ for my business. I don’t like handing out biz cards, going to live events and tooting my horns. It’s. Just. 2. Much. Work. I’m happy as a hippo sitting…
  • Freelancers beware : You don’t need to be the best in the world (Here’s what you really need)

    19 Mar 2014 | 11:54 am
    I remember the moment I proudly proclaimed, “I’m going to create my own creative online biz.” One of my friends turned milk-powder pale and said, “Dude, you have to compete with the whole world online. You’ll stand no chance.” Not only did I unfriend him later, but I also smelled the BS behind this statement. But I was such a noob back then I didn’t know why it was wrong. Now I know, and I’m going to share it with you. I remember Seth Godin saying that you need to be the best in the world at what you do. And for a long time, I used to believe it. Because I was a Sethaholic…
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    The Online Community Guide

  • Diffusing Member Anger

    Richard Millington
    24 Oct 2014 | 8:39 am
    In any group, people will have problems. If you're the authority within that group, you're the first stop for problems. Don't deny the problem exists. Don't apologise (not yet). Don't claim you're doing your best. Don't claim you're covered by guidelines. None of these are helpful. Just focus on clarifying the problem.  Repeat the problem back to them. Literally, tell them the problem they just described in your own words.  "to make sure I understood this correctly, the problem is ....." Then ask further questions to clarify the problem.
  • The 4Chan/StackExchange Continuum

    Richard Millington
    22 Oct 2014 | 9:00 pm
    Imagine moderation on a continuum. At one extreme is 4Chan. 4Chan allows pretty much everything that won't get Chris arrested. They wipe their database of conversations every night.  As a result they get a lot of activity. Most of it is gibberish. A large quantity is pornographic. Yet the sheer quantity of that gibberish creates a powerful sense of community and widespread cultural influence (in memes). At the other extreme is StackExchange. StackExchange has a strict moderation policy that aims to generate the single best response to any discussion. They want facts not opinions.
  • What Are You Trying To Achieve With A Community Newsletter?

    Richard Millington
    22 Oct 2014 | 6:12 am
    Are you trying to bring non-active members back into the community? Are you trying to encourage your existing, active, members to be more active?  Are you trying to build a stronger sense of community among members? Are you trying to get members to take a specific action?  Few pointers here.  First, the newsletter is strategic. You send it out to achieve a specific goal that helps the community. If it doesn't help, stop sending it.  The answer to the above will decide who the target audience. Only send the newsletter to that audience. The answer will also determine…
  • The Core Components Of A Compelling Community Narrative

    Richard Millington
    20 Oct 2014 | 9:30 pm
    One art of building a community is creating a powerful, shared, narrative. Note the key part of that story, shared. If members don't share that narrative, it's just another story. A story about the community that doesn't represent the community might repulse existing members.  You can't arbitrarily create a narrative in a word document and expect the community to accept it.  A history already exists. You can't change the past (although you can change the future to create a more compelling narrative). However, you can choose what to include, what to…
  • The Endless Quest For More Activity Is Killing Our Communities

    Richard Millington
    20 Oct 2014 | 9:30 am
    For just over a year now, I've spoken to community professionals who bristle at the same problem. The way we make decisions for our community is wrong. We make decisions that will increase activity in a community. We're measured by our success in increasing activity (or member counts). If we succeed, we have a very active platform. But a very active platform isn't a community. You don't get the benefits that a community provides. In fact, many of the actions we take to increase activity destroy the sense of community.  Community professionals build communities We are…
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    Beneath the Brand RSS News Feed

  • Will Captain Citrus Save the Day for Orange Growers?

    Cindy Wendland
    24 Oct 7221 | 6:13 am
    Summary: The orange juice industry is hurting. Their sales are at a 16-year low. The Florida Department of Citrus paid $1 million to Marvel to redesign Captain Citrus with the hopes of spurring growth. Redesigning the raisin mascots worked for the raisin industry, and orange growers are hoping it will work for them too. A four-ounce serving of orange juice has 54 calories and 100% of your RDA of vitamin C. That seems like an easy way to get your vitamin C for the day, but fewer people are eating breakfast at home and drinking orange juice with their breakfast. If you drive through Starbucks,…
  • Microsoft Took A Hit With Women

    Cindy Wendland
    24 Oct 3729 | 6:13 am
    Summary: Microsoft’s new CEO Natella angered women when he said women shouldn’t ask for a pay raise but should trust in the system. He was speaking at The Grace Hopper Celebration of Women in Computing, a conference to celebrate women in technology. Not surprisingly, his comments triggered much commentary...
  • Who Needs Keys When You Have a Smartphone?

    Emory Brown
    24 Oct 2813 | 6:14 am
    Summary: Who needs keys when you have a smartphone? Enter Smart Lock, the next generation of door locks. . ​Everyone has misplaced their keys. Lost their keys! Forgot their keys. Even had their keys placed around their necks as kids. Yet no matter where you are in the world, it’s the worst thing to the world to lose your keys. So what do you do? It’s easy, my comrades.
  • Survey is a Great Brand Builder Tool

    Cindy Wendland
    24 Oct 2014 | 6:44 am
    Summary: Finding quality childcare is a concern. We had a couple in our neighborhood who chose not to have children because they didn’t feel confident they would have quality childcare while they worked. If you are fortunate enough to have family nearby...
  • Mikrosoft Qik Fliks Are Retail Marketing Gold

    Mike Bush
    24 Oct 2014 | 6:39 am
    Summary: If you search for “hot brands use Snapchat,” the floodgates open. Case studies of five smart brands! What 10 early adopters are doing! Don’t miss out on Snapchat’s Potential! And yeah, recent troubles aside, Snapchat took the world by storm. However, without much (any?) fanfare, Microsoft launched a new Video Messaging app that might just be a retail marketer’s dream (assuming their customers sign up for the app, and assuming there is one-to-many broadcasting built into this...)
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    Deep Ad Thoughts

  • What “Marketing Integration” Really Means Today

    Dave Cyphers
    15 Oct 2014 | 7:29 am
    Marketing integration used to just refer to coordinating various channels so your audience would receive consistent messaging and greater frequency. This meant across traditional and >> The... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Finding Our Inner Child Through a Mascot

    Sarah Irish
    10 Oct 2014 | 1:54 pm
    Sometimes we are lucky enough to get a project that leaves us jumping with joy. Over the last few months we have had the pleasure >> The post Finding Our Inner Child Through a Mascot... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • The New Jersey REALTOR® Magazine Gets a Home Makeover

    Danielle Reigle
    23 Sep 2014 | 8:00 am
    One of our favorite clients, The New Jersey REALTORS® have recently gone through a rebranding effort. For NJR this means implementing the new brand across >> The post The New Jersey REALTOR®... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Food Marketing To Millennials

    Sarah Irish
    12 Sep 2014 | 1:29 pm
    You hear about them all the time, the Millennials. As children of the Baby Boomers, this group of 77 million 18-29 year olds is effectively >> The post Food Marketing To Millennials appeared... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • A Day in the Life: Art Director

    Christina Drews-Leonard
    27 Aug 2014 | 7:19 am
    This is a typical day at TCA for me. • Start the day with tea. Today’s selection Bigelow French Vanilla. • Check the work schedule. >> The post A Day in the Life: Art... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
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    Magnetic Blog

  • Discover Your Unique Life Purpose!

    Silvia Pencak
    15 Oct 2014 | 1:04 am
    22 Life-Changing Christian Experts Will Be Interviewed To Help You Discover God’s Unique Purpose For Your Life! I’ll be one of the experts on the call. Won’t you join us and reap the rewards? Dear Friend, Please join me for a life-changing tele-summit where myself and 22 other leading Christian life experts will be sharing […] The post Discover Your Unique Life Purpose! appeared first on Magnetic Blog.
  • Top Leadership Quotes

    Silvia Pencak
    9 Oct 2014 | 1:04 am
    I LOVE leadership! As much as I dislike ‘so-called’ leaders who think that position or title makes them superior, I enjoy watching true leaders who lead by example. Here are some of my favorite quotes about leadership as I hope that you not only get inspired, but decide to step up your game and make […] The post Top Leadership Quotes appeared first on Magnetic Blog.
  • Happy Wife, Happy Life

    Silvia Pencak
    7 Oct 2014 | 1:04 am
    My husband and I celebrated 13 years together yesterday and looking back at our life together I decided to write some words of wisdom for you. Being a happy wife and my hubby claiming to have a happy life with me should give me some credentials to do so, right? Our marriage wasn’t easy. We […] The post Happy Wife, Happy Life appeared first on Magnetic Blog.
  • High Performance Solutions

    Silvia Pencak
    2 Oct 2014 | 8:26 am
    One of the main problems in our society is that we’re pushed to perform in the areas in which we aren’t naturally strong. We worry about our families, finances or status; therefore, we say ‘yes’ to tasks, jobs or positions that aren’t the right fit. We keep hunting for a brighter future, not realizing that […] The post High Performance Solutions appeared first on Magnetic Blog.
  • Bridges: Finding Vs. Building

    Silvia Pencak
    18 Sep 2014 | 1:04 am
    There are times when we need to cross over to the other side, but there’s a challenge or obstacle in our way. Finding a bridge is an easier way to cross over to the other side (depending on the state of the bridge of course). Bridges save us time, energy and carry us safely over. […] The post Bridges: Finding Vs. Building appeared first on Magnetic Blog.
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  • マタニティ風俗はある意味確実です

    12 Oct 2014 | 11:25 pm
    女性の出産年齢が上がってきているとはいえ、40代は皆無なんです。 限度としては30代後半、ボリュームゾーンは30歳前後です。 最近の傾向としては、妊娠後も働いて家計を安定させるため、20代の若年層のマタニティ風俗嬢もいることが多いんです。 マタニティ風俗嬢の場合、安定期を過ぎる妊娠3カ月以上であるため、おなかが膨らんでいます。 母乳風俗|裸乳房
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  • Leverage Social Media for Your Brand | Addison Whitney

    Matthew Harris
    16 Oct 2014 | 1:46 pm
    How to Leverage Social Media for Your Brand By Matthew Harris There are a number of social media best practices to keep in mind related to leveraging social media for your brand, many of which center around the idea that keeping the “social” in social media, an often-forgotten but very important aspect. Let’s start there – social media, at its essence, is a conduit for conversation. But many brands forget this aspect of social media marketing, and treat their channels as one-way communication platforms, pushing their messages out and virtually ignoring all incoming communication from…
  • Adidas vs. Nike, Which Brand Really Won The World Cup?

    Guest Blogger
    17 Jul 2014 | 1:00 pm
    Adidas vs. Nike, Which Brand Really Won The World Cup? Guest Blogger: Lindsey Freedman   The FIFA World Cup, like all large scale sporting events, is every brand’s dream platform. It gives a brand the potential to be recognized on a global platform while influencing the opinions of millions. The 2014 FIFA World Cup was no different-over $400 million were spent on marketing during the tournament. What makes the 2014 World Cup so different than past years is that brands have to focus on reaching target audiences across multiple platforms. Jason Klein, ListenFirst’s co-founder and…
  • Build Equity in Your Personal Brand

    Guest Blogger
    8 Jul 2014 | 12:38 pm
    Build Equity in Your Personal Brand   By Guest Blogger: Lindsey Freedman Today as I walked into work, I couldn’t help but notice the Starbucks cup in my hand, the iPhone I was texting on and the Nike fuel band on my wrist. As a society we are fixated with brands; we are walking advertisements for the brands we love. However, do these certain brands define our own personal brand? Personal branding is a phrase that has been tossed around a lot lately. But what is it? Is it the items we associate ourselves with, or the profiles we manage on the internet? Forbes says, “Your personal…
  • Brand Collaborations: The Innovative Movement in Branding

    Guest Blogger
    18 Jun 2014 | 11:30 am
    Brand Collaborations: The Innovative Movement in Branding Guest Blogger: Lindsey Freedman Google Glass & Diane von Furstenberg, Starbucks & Duracell, Hershey & Betty Crocker, are all examples of popular brand collaborations. As discussed in our previous post on Fitbit and Tory Burch, brand collaborations are occurring more because of the potential effects on brand equity and expanding target audiences. According to Michelle Greenwald of Inc., this trend began in the 1990s when Lexus offered interior options by famous fashion retailer, Coach. Fast forward to 2014 and this trend…
  • Real-Time Marketing: Making It Work For Pharma Branders

    Meara Lyons
    22 May 2014 | 11:48 am
    Real-Time Marketing: Making It Work For Pharma Branders Let’s start by creating a baseline for this topic. What is real-time marketing (RTM)? Of all the attempts to define this marketing strategy, a blog post from Evergage sums it up quite nicely: RTM is “…the practice of brands engaging their audience via content, advertising, and product placement that is relevant to a specific current event or cultural happening. The content is most often in the form of a “meme” or graphic advertisement shared through social media channels.” An easy example? Oreo’s infamous tweet during last…
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    Mark Di Somma: The Upheavals Blog

  • Brand signals or brand noise? Being heard. Staying heard.

    16 Oct 2014 | 3:52 pm
    By Mark Di Somma In economics, signalling focuses on the ability of one party to effectively convey information about itself to another party. That was relatively easy pre-Internet. Brands simply pushed claims into the marketplace through a range of set-play media actions and waited for consumers to react. The ability of a signal to reach an audience rested almost entirely on the message itself and the media budget. As we move now from a world in which asymmetric information has prevailed to one in which perfect information, or at least more transparent information, is closer to the norm,…
  • Hollow brands in an age of scrutiny

    12 Oct 2014 | 5:45 pm
    By Mark Di Somma We’re all tempted to do it at some stage: to overstate the advantages; to push the benefits of what is on offer past the point of credibility; to state that what we are doing or offering is better than what others are offering, but with no substantiation for that belief. The obsession with short-term growth coupled with natural competitiveness and the intensity of competitors come together to motivate brands to disregard the boundaries of responsible advertising. In New Zealand, we’ve had a case recently of caged eggs being sold as free-range and at free-range prices.
  • The Verbal Brand and its critically important stakeholders

    6 Oct 2014 | 12:28 pm
    By Mark Di Somma At a time when communication is increasingly hailed as shorter and more visual, the way brands choose and use language (the Verbal Brand) continues to hugely influence a plethora of channels, from social media to search engines to advertising, public relations, website content, direct marketing and more. Language is responsible for expressing and persuading, for informing, declaring and characterising, relationship building, telegraphing and storytelling. Words are indeed, as Rudyard Kipling once described them, the most powerful drug used by mankind. Style guides spell out…
  • Brand identity management: why someone will always want to be an exception

    30 Sep 2014 | 12:15 pm
    By Mark Di Somma Pitch a new brand identity system to almost any large company with multiple divisions and inevitably someone will plead to be an exception to the new rules. This is particularly true where brands or divisions have had their own identity in the past. Attempts to consolidate a myriad of “brands” into a consistent brand identity system or to replace a whole portfolio of marques with a single power brand will be met with varying volumes of indignation. Let’s assume there’s a strong business case for doing this. Because that should be a given. And let’s assume that the…
  • Unlock a competitive brand story

    23 Sep 2014 | 4:26 am
    By Mark Di Somma Everyone has a story now. Or at least most brands claim to have one. But having a story in many ways is like having a product. Really it means nothing if it is not competitive as a narrative and personally relevant to each recipient. So your story must be distinctive from the other stories that are in play in a market and it must continue to be so. That’s challenging in fast moving sectors where there is always something new to look at, another brand tale to try. That’s why you can’t set and forget a story. Anymore than you can set and forget your business strategy. As…
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    A view inside the Lyfestyle of Brand and Gentleman

  • Brand building GUT PUNCH

    norman Carswell
    6 Oct 2014 | 8:21 am
    Building a brand can get blurry, real fast (like the above picture). So many articles advising you to try this or that new blah blah blah. The "experts" with their flim-flam advice. I know it can be a GUT PUNCH. Relax, take a deep breath and focus on your end goal.A few things to do, go online and find a good marketing plan that you can use as your template, look long and hard at your competition study their weaknesses and exploit their success. Create a S.W.O.T analysis, These next 2 are crucial, allow time for your plan to grow. Hell McDonald's has been in business since 1888…
  • Friends don't let friend's brands over #hashtag

    norman Carswell
    25 Jul 2014 | 12:17 pm
    Hashtags have become the word of the world. Heck even I have my own (#brandmanager, #sikarboyzclub and #butleroftime) to describe my brands. Notice they are relevant to every #brand I represent.A new startup, venture, company or brand can be exciting for anyone. However creating and using hashtags  can be a daunting task.  When you look around they're everywhere and of course you want your own to maximize your brands success.below are some basic steps to help you focus your #hashtag efforts jack:1. create hashtags that are relevant to your brand and EASY TO FIND. ex: the cigar club…
  • The "so-called" high cost of building your brand & doing business.

    norman Carswell
    26 Jun 2014 | 10:17 am
    Many people are excited by the thought of starting a business but paralyzed by the "so- called" cost of doing business. Yes, it can be scary, finding an accountant, creating marketing materials, going to market with the correct strategy and product. Heck, it can be overwhelming (it was for me once).So, as your defacto brand manager let me help get you off the floor.PURCHASE AND own your domain name visit (sometimes low as 99cents)Purchase email package with your domain name so now you have ( or something like that). This helps you get away from the…
  • Sharing your BRANDS gifts

    norman Carswell
    14 Apr 2014 | 9:28 pm
    I recently seen the 1st show ever of late night with Jimmy Fallon. His guest was Will Smith during the dialogue he said "The goal of a person is to share their gift & make people's life easier".  Wow, how easy to say and do. That's not saying work for free but each of us has a God given gift that others come to us for. If you think deep you can pinpoint it.Use that gift of yours, help make the world easy for someone, give them a smile, word of encouragement, offer assistance growing their brand.Just once correct the universe.
  • Grow your #brand in silence

    norman Carswell
    15 Mar 2014 | 2:23 pm
    Sitting on the patio, doing resesearch I noticed the sound of rain, a silent hum and consistent. I stopped for a few minutes & did NOTHING (while finishing this tasty cigar). When I came back to my phone, the research became more clearer the objective was easy to meet. Every now & then you have to do NOTHING, sit still and clear your head. Ask yourself the tough questions (am i doing enough with my brand, what is my competition doing better etc), smile and for goodness sake don't run out of matches to light your cigar.
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    The Bullet | Branding Blog

  • 12 Brilliant Six Second Stories

    Peter Gan
    15 Oct 2014 | 4:34 am
    Have you ever heard of the elevator pitch? The term comes from a hypothetical scenario of accidentally meeting someone extremely important in an elevator. By being trapped in this box together only momentarily, how would you pitch an idea to them in an interesting yet brief manner – adding value to what you say, hoping for that momentous business card switch when the doors open again? It’s the idea that it should be possible to deliver a summary, story or description in a time span of an elevator ride, no matter if you’re describing a person, profession, product, service,…
  • Naming Strategies: Science Or Horseplay?

    Peter Gan
    8 Oct 2014 | 5:08 am
    “What’s in a name? That which we call a rose By any other name would smell as sweet.” Shakespeare makes a strong case for naming strategies as he propounds the idea of Juliet’s inherent beauty despite her cursed last name. And there is a lot to learn from this thought experiment proposed by Big Will himself. From a branding standpoint, names can often make your campaign, but not necessarily break it.  Here at The Bullet, we believe that if you have a strong product, it will prevail no matter how atrocious the name is. But hey, don’t trust a tip unless you hear it straight from the…
  • The Antihero We Deserve

    Peter Gan
    1 Oct 2014 | 3:00 am
    The talk around town for the past few weeks has been about Uber Malaysia and the persecutions against it (Read more for details here). Uber is a ridesharing service that simply connects riders to drivers. When a user download the app and request for a ride, an Uber driver will answer the request and give the user a lift from point A to B. In return, the user pays the driver via credit card which means that the entire process is cashless — making Uber rides starkly different from your ordinary cab services. In the mid of this year, Uber launched its sub-service in Malaysia known as UberX; an…
  • Extra! Extra! Read, Touch, Hear, Smell and Taste All About it!

    Peter Gan
    24 Sep 2014 | 6:45 am
    Hand it to a brand of coffee to surge life back into what was once thought of a dead medium. Part brand symbiosis, part explosive market penetration, Wonda Coffee teamed up with the News Straits Time to give us a reminder of why we’re in the creative business. In an already coffee-saturated culture filled with smart phone addicts, secret cafes, overused QR codes, hashtags and Instagram, it was easy for Asahi’s ready-canned-coffee to ride that wave and hit the market like a synth player for an underground indie band would hit the stage. But instead, they brought a unique experience through…
  • A Day Dedicated To Malaysia

    Peter Gan
    17 Sep 2014 | 6:18 am
    As the Jalur Gemilang was hoisted on September 16th to celebrate Malaysia Day, we are reminded of the colourful diversity inherent in our young nation. All walks of life gathered in solidarity on that special day to acknowledge the greatness of our union, stretching from the west coast of peninsular Malaysia all the way to the capes of Sabah. Today, we are witnessing the coming together of a collective consciousness that pride ourselves in the multi-ethnic, multi-religious nature of our country. From corporate giants to grassroots movements, all are on the same page in regard to where we…
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    The Frager Factor

  • This Dog Makes $15,000 A Month; Who's Really Winning The Search War?

    24 Oct 2014 | 6:20 pm
    Launch Your Story Like a CEO; Apple will reportedly integrate Beats Music with iTunes next year; OUT OF OFFICE, OUT OF MONEY; The New Economics of Celebrity— Kim Kardashian turned 34 earlier this week – and was paid $500,000 by TAO nightclub in Las Vegas to celebrate her milestone with...7 Reasons Why Boomers are Switching to Mac and … 17 Things You Should Never Say to Your Boss Owen Frager
  • Think dot COM's Are Dead? Frank Schilling Just Sold His Hearse.

    24 Oct 2014 | 9:19 am
    The Band: Back Together Again! It was great catching up with my old pal Vern Jurovich who is now back at The Seven Mile Companies as COO and relearning the whole business. "What incredible changes in the last year," Vern confided. Vern and I traded horror tales of domains won at auctions, locked for sixty days then forgotten at an obscure registrar.  Vern had just entered one of his realty
  • no dot TV, As Online Viewing Soars, Internet TV Will Soon Be the Only TV

    24 Oct 2014 | 4:34 am
    How to Make Print Marketing Work for You in the Digital Age;  Yahoo Search Now Shows Your Flights, Events & Packages In The Search...Apple Pay’s First TV Ad Is A World Series Spot From MasterCard And MLB Creating Empathy; 10 Trends In Local Media That Every Marketer Must Know; Facebook’s New “Safety Check” Tool Lets Everyone Know If You’re Okay... and Purchased for $200K by Marijuana
  • Amazon Spends and Grows, but Still Wants for Money; Google Could Acquire Uber; Hottest College Professors in America

    23 Oct 2014 | 10:21 pm
    Is It Rude to Take the Upgrade While My Boss Sits in Coach? If Acquiring Uber then Google will round out their tracking on you by knowing where you got picked up and dropped off whose apartment you are sleep over at... beware of the evil doers! Are Bigger iPhones Better For Paid Search?; Social Media and The Fortune 500 CEOs [Report]; 3 Things That Will Turn Facebook into Yahoo and At Facebook,
  • "Don’t Save A Dollar, Save A Brand!"; Multi-Millionaire's South Africa Mansion

    23 Oct 2014 | 4:51 pm
    Why You Should't Drop Out To Start Up; JBL Bluetooth-enabled in-ear headphones: Epic Ad Fail; Atom-scale brain sensors will show exactly how your mind works; Inbox by Google  works for you; 9 Reasons Your Brand Should Tell Stories; 6 Secrets to Content Marketing In; Rapid agent restores pleasure-seeking ahead of other antidepressant... and from Shark Tank: The Red Dress Boutique raises money on
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    BrandYourself Blog

  • Ask a BrandYourself Expert: Ryan Eick

    Ryan Eick
    24 Oct 2014 | 10:56 am
    Sr. Reputation Specialist, Ryan Eick Meet Ryan Eick. Ryan is a Senior Reputation Specialist here at BrandYourself. He is here to answer your questions about when you can expect to see results on Google, what to do after you have completed your boost steps, and what search engines BrandYourself Boost steps work for. “When can I expect to see results?”   The amount of time that you can expect to see results varies person to person, and can depend on a variety of factors.  Working with BrandYourself, I’ve seen results show up after just a few days, and other times it’s…
  • BrandYourself Webinar: 7 Ways to Put Your Best Foot Forward Online | Monday 10/27 2-4PM EST

    Sabrina Clark
    23 Oct 2014 | 1:10 pm
    BrandYourself joins forces with New York Times best selling author & Likeable Local CEO, Dave Kerpen, to present: 7 Ways to Put Your Best Foot Forward Online, a webinar this Monday 10/27 from 2:00-4:00pm EST. BrandYourself co-founder & CEO, Patrick Ambron, will share some best practices for building a positive online presence that impresses anyone looking you up online. Don’t miss out! Register today to save your spot. Even if you can’t make it Monday, we’ll record and send the webinar to anyone on the list.    
  • Learn Your Animals: Google Releases Penguin 3.0

    Drew Speranza
    22 Oct 2014 | 1:26 pm
    Anyone concerned with making sure their online content is as visible as it can be needs to be an SEO zoologist.  Cursory research into the SEO industry will lead you to information about the two biggest animals in the game: Penguin and Panda. Penguin and Panda are arguably Google’s two most important search algorithms, but before we go deeper, let’s demystify the A-word. The A-Word The current tech boom has inflated the term “algorithm” from useful mathematical tool to buzzword. You’ll hear people in the tech sector talking about their latest algorithm for everything from…
  • Ask a BrandYourself Expert: Tim Gilliss

    Tim Gillis
    14 Oct 2014 | 1:53 pm
    Reputation Specialist, Tim Gilliss Meet Tim Gilliss. Tim is a Reputation Specialist here at BrandYourself. He is here to answer your questions about how long it takes to see results on Google. “I just made a bunch of changes, and it’s already been a week. How long before I see results?” Imagine this, you go into a bar and when you sit down, the man on the bar stool to the right of yours introduces himself. Then, he turns back to his drink and never makes another peep. A few minutes later, a well dressed man enters the bar and sits on your left. He introduces himself with a…
  • Ask a BrandYourself Expert: Steve Moskowitz

    Steve Moskowitz
    7 Oct 2014 | 11:20 am
    Introducing a BrandYourself Series: Ask a BrandYourself Expert This blog is the first of a series of blogs that will be created to help answer questions from our users, clients and the general public about SEO and how to build a positive online presence of your own. The blog features our very own BrandYourself Experts, the Reputation Specialists. These Reputation Specialists are here to provide easy tips on how to improve your reputation on Google, as well as other search engines. Get to know our BrandYourself Experts and let us help you Brand Yourself. Sr. Reputation Specialist, Steve…
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    Joey Sargent

  • Follow the Pain

    Joellyn Sargent
    24 Oct 2014 | 9:38 am
    Find the Pain, Find the Problem Sales people are often coached to look for a customer’s pain point and address it to win the sale. This is good advice in some circumstances, and following the pain can also help diagnose bigger business issues. If growth is slow, ROI is declining and morale is lagging, the problem might not be your company’s pain points, but how you respond to them. Being reactive is not strategic Imagine for a moment that you burned your finger, like I did the other day while curling my hair. That one little spot by my right knuckle was a killer. It captured…
  • The Perfect Marketing Formula

    Joellyn Sargent
    18 Oct 2014 | 7:55 am
    Your Ideal Recipe for Success Congratulations, you finally found it! The perfect marketing formula. You nailed customer engagement. You know where your customers hang out, and how to connect with them. You cracked the code on… Brand positioning that increases value and builds awareness. Advertising that works seamlessly, bringing in a steady stream of leads. Lead nurturing programs to effectively move people from curiosity to action. As a result of your efforts, you know the precise moment when it’s best to turn marketing qualified leads over to Sales, and they’re…
  • One Million Meters

    Joellyn Sargent
    9 Oct 2014 | 7:55 am
    That’s My Goal, What’s Yours? I’m not an athlete by any means. My idea of exercise is usually running downstairs to pull something out of the freezer for dinner. (I’m not a chef either.) Even so, I do enjoy exercising on my rowing machine. It was a present from my husband several years ago, and that old Concept 2 rower is one of the best gifts I’ve ever received. One feature I love is that it has a log card which records all my workouts. I can go into my history and see when I’ve been slacking off, not touching the thing for months at a time. I can also…
  • 5 Ways to Streamline your Social Media Efforts

    Joellyn Sargent
    2 Oct 2014 | 7:55 am
    Listen to the Audio Post Social Media Doesn’t Have to Be Hard I’ve fielded several questions recently about how to improve your social media presence without a lot of effort or investment. So while I don’t write about social media as much as I used, this seemed like a good time to share some helpful tips.If you’re looking for ways to streamline your social media activities and build a strong community at the same time, try these five easy tips. 1. Streamline your networks Don’t feel…
  • The High Cost of Security Breaches – It’s More than You Think

    Joellyn Sargent
    25 Sep 2014 | 7:55 am
    What’s the Real Impact of a Data Breach on Your Business? I discovered yesterday that I was one of the 56 million or more privileged to be included in the Home Depot security breach. My Visa card was compromised, and the crooks had already tried to charge more that $1000 in purchases at Walmart. Thankfully my credit union noticed the fraudulent transactions and blocked my account until they could get confirmation from me. Unfortunately, they didn’t have my current phone number (I dropped my landline and forgot to notify them). Instead, it took a call from me wondering why my…
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    Annemarie Cross

  • Episode 47: Lost the sale? 3 things you DON’T want to do [Podcast]

    Annemarie Cross, Small Business Marketing & Business Success Coach
    23 Oct 2014 | 12:00 pm
    Just had a conversation with a prospective client and they’ve said ‘No’ to your services? Before you feel tempted to do either of these 3 things (which is typically what coaches will do) – don’t. On today’s show I share what these 3 things are so that you can ensure you avoid doing them. On today’s show: Tip of the week: Image app for Instagram Announcements: Network & Communicate with Confidence Workshop Today’s Words of Wisdom: Lost the sale? What NOT to do after a prospect say’s ‘No’. Inspirational Message to nourish your mind, body and spirit for the week ahead…
  • F.E.A.R: a GOOD 4-letter word when it comes to networking

    Annemarie Cross, Small Business Marketing & Business Success Coach
    21 Oct 2014 | 12:00 pm
    For many business owners having to introduce themselves to a group of strangers at a networking event is something they fear. However, when it comes to networking, F.E.A.R. is actually a very good thing. How can F.E.A.R. be good, I hear you ask? And, what does it stand for when it comes to networking? It stands for: Fostering Exceptional Authentic Relationships. How do you approach networking? Recently, I heard about one person’s approach, which was to hand out and collect as many business cards as she could. She never bothered to speak to anyone, but rather just thrust her card into the…
  • Silence is… [Audio Biz Tip]

    Annemarie Cross, Small Business Marketing & Business Success Coach
    19 Oct 2014 | 12:00 pm
    6am. My favourite time of day. Why? Because there are no interruptions. It’s peaceful. It’s silent. I didn’t always appreciate silence. Nor did I realise that ‘noise’ was not just something that occurred from external sources. There’s internal noise I need to deal with on a daily basis. On today’s audio tip I share my ‘aha’ and how I continue to leverage silence in my life and business. Here’s to you being able to block out time to enjoy the silence. Question: What time are you blocking out in your calendar this week in order to enjoy the silence. Go ahead and confirm your…
  • Episode 46: Hate selling? 5 simple steps to promote your services with ease [Podcast]

    Annemarie Cross, Small Business Marketing & Business Success Coach
    16 Oct 2014 | 12:00 pm
    Do you cringe at the thought of having to sell your services? As a heart-centered coach – the last thing you want to come across as, is pushy or salesy. But avoiding having these conversations and not signing up new clients, isn’t the answer either. So, what should you do? On today’s show I take the stress out of sales and share 5 simple steps to promote your services with ease. On today’s show: Tip of the week: Sync your Outlook Contacts & Calendars with your Google accounts Announcements: Network & Communicate With Confidence Workshop Today’s Words of Wisdom: 5…
  • 3 ways networking nerves can stunt your business’s growth

    Annemarie Cross, Small Business Marketing & Business Success Coach
    14 Oct 2014 | 12:00 pm
    Meeting and striking up a conversation with a stranger at a networking event can be a nerve-wrecking experience for even the most experienced business professional. Sweaty palms; dry throat; raised heart beat are all things, I’m sure, we’re familiar with. But, what happens if after attending a number events your nerves still get the better of you? A few years ago, I attended a networking event, and the first person to introduce herself was a Life Coach. I had heard about her services (which had to do with weight loss and exercise) and apparently the results her clients were achieving,…
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    Bulldog Drummond - Uncommon Sense

  • 7-Year-Old Redesigns Sauce Label To Look Less Like It Contains Cat Poop

    Bulldog Drummond
    24 Oct 2014 | 8:00 am
    Harry Deverill didn’t understand the label of his favorite brown sauce so he contacted the makers and asked if he could recreate a label that made sense. His design is now on store shelves across Britain.  
  • Nike EHQ: Genealogy of Innovation

    Bulldog Drummond
    23 Oct 2014 | 8:22 am
  • Lessons From A Start-Up As They Happen

    Bulldog Drummond
    20 Oct 2014 | 8:21 am
    Chapter 2: Designing the Wings  Written by Erika Penner and Elisa Hills On our quest to build a plane, we’re quickly realizing it’s the wings that allow us to fly. In our startup journey the wings represent the idea. We know that the more aerodynamic the wings, the faster and higher the plane will climb. Similarly, the better designed the idea is, the higher and faster the business will climb. “You’re only given a little spark of madness. You mustn’t lose it.” – Robin Williams This quote from the late Robin Williams resonated with us given the journey that we’ve been on…
  • City Farm

    Bulldog Drummond
    17 Oct 2014 | 8:39 am
    As part of the City Science Initiative at the MIT Media Lab, we explore the technological, environmental, social and economic design of scalable systems capable of producing affordable and high quality food in the heart of our future cities.
  • Fast Company’s Innovation By Design: Nike President & CEO Mark Parker

    Bulldog Drummond
    16 Oct 2014 | 8:21 am
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    Latest BrandingBusiness Content

  • Establishing Differentiation in B2B Through Brand Experience

    21 Oct 2014 | 5:00 pm
    Founding Partner Ray Baird speaks with Andrea Fabbri, BrandingBusiness’ newly hired Director of Strategy for New York.  Andrea shares insights into the challenges facing both clients and agencies today engaged in rebranding efforts.  The two discuss the importance of differentiation, establishing a clear vision, and why the brand experience plays a major role in business success. Topics include: 
  • Tune Up: Why Branding and Playing Jazz Go Together

    8 Oct 2014 | 5:00 pm
    On a spring night in Rome 23 years ago jazz musician Sonny Rollins, stood outside a theater signing my copy of the album Saxophone Colossus, his 1958 masterpiece. I trembled with gratitude and awe, noting that Rollins’ big voice matched his big tone on the saxophone. His imposing presence conveyed spirituality and grace. After meeting him late that night I couldn’t sleep so I ended up driving around my Rome, my hometown, re-playing every note of the concert I had just enjoyed. It was as if Rollins’ notes had penetrated my soul and that night I realized that I wanted to become a…
  • The “Here-To-Help” Strategy: Companies that share knowledge have trusted brands, loyal customers

    6 Oct 2014 | 5:00 pm
    With technology transforming the way people and businesses interact, the value proposition of the Mad Men approach to marketing—using outbound messaging to generate hype and an immediate return in the form of a sale—is in inexorable decline. Social media consultant Jay Baer, host of the weekly Social Pros podcast and author of “Youtility: Why Smart Marketing is about Help not Hype,” advocates sharing content that “transcends the transactional” and avoids overt selling in favor of building trust and long-term good will. He spoke with BrandingBusiness Founding Partner Ryan Rieches…
  • BrandingBusiness Helps Skywell Rise Above the Competition

    5 Oct 2014 | 5:00 pm
    IRVINE, CA (Oct. 6, 2014) – Leading B2B brand strategy firm BrandingBusiness today revealed its work for the innovative Skywell, a start-up based in Santa Monica whose portable machines create clean, fresh drinking water from atmospheric air using only electricity. In advance of its September launch, Skywell engaged BrandingBusiness to help highlight the water-generating company’s ecologically advanced product and distinguish its superior technology from competitors, a thirst for distinction BrandingBusiness quenched with the company’s new name and BrandLine: “A glass of fresh air.”…
  • Rest For Success: One Leader’s Secret to Staying Creative

    29 Sep 2014 | 5:00 pm
    This piece previously appeared on When I played water polo in college I had a routine that kept me in the pool for two hours starting at 5:30 AM and for three and a half hours past 2 PM. When I wasn’t swimming, I was studying, eating and taking a mid-day nap that helped me power through school and sports. The routine worked for me and it stuck. Today, I start work in Southern California well before dawn. The mornings are packed with calls with my branding company’s clients in other time zones. By lunch time, I need to re-boot. Almost every day since I co-founded our brand…
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    Professional speaker, branding expert - Karen Post The Branding Diva

  • Saying goodbye is hard to do

    Karen Post
    20 Oct 2014 | 7:00 am
    It’s never easy to let go of something that’s been a part of you, your work and your life for years. Brands come and go. Some last longer than others. Recently Procter and Gamble alluded to saying goodbye to approximately 20% of their brands – the underperforming ones. The ones that didn’t align to the company’s core business and the ones consumers just don’t care about anymore. One of these includes Ivory soap. If you were born before this decade, you know the brand.
  • Never quite perfect. The eternal editor is no hero.

    Karen Post
    13 Oct 2014 | 7:00 am
    “Have no fear of perfection – you’ll never reach it.” Salvador Dali Some days writing is effortless, fun and comes like breathing, easy and without much effort. Other days writing can be really hard. It’s like climbing the tallest mountain with no sight of the top and brutal weather beating up every inch of your soul.
  • Double dose – has it’s rewards

    Karen Post
    6 Oct 2014 | 8:23 am
    My good friend and fellow branding buddy Bruce Turkel is an amazing writer and talent. I’ve been reading his blog ever since we met at a comedy workshop for the National Speakers Association. Recently I noticed that I was getting two copies of his blog in my inbox. I pinged Bruce and asked him, “Was this an email error or a smart intentional marketing move?” Totally planned. The mail system he uses lets him resend the mail to folks who didn’t open it the first time. Here’s the real kicker, the click through on his email/blog after the 2nd hit increased by 8-12% by sending it again.
  • Robbery Blamed on Students

    Karen Post
    1 Oct 2014 | 12:40 pm
    There is a growing crime that is aggravating and frustrating business communicators around the globe and unfortunately one of my companies fell victim to this slimy act. It’s called content scraping. Your content is basically copied and used on someone else’s site for their search results and credibility benefit. This can be accomplished by a lazy human who cuts and pastes your words into their site. Or it can be done with automated software, owned by equally lame people. Without lifting a finger, your branded, search engine-optimized content appears on some bogus URL or website.
  • Fashion Week, all about brand building

    Karen Post
    22 Sep 2014 | 2:12 pm
    It’s always been a dream of mine to attend Fashion Week in New York City. Thanks to a local charity auction, it became a reality a few weeks ago. In April, Wheels of Success, a nonprofit in Tampa that provides automobiles for people in need, held their annual fundraiser. Like many charity events, they had a live auction offering some very cool items. The package I bid on and won was two tickets to go to a show at the 2014 Mercedes Benz Fashion Week in New York City.
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    Restaurant Branding Roadmap

  • 4 important lessons from CNBC’s “Restaurant Startup”

    Jocelyn Ring
    22 Oct 2014 | 6:49 am
    I caught up on some of the shows on my DVR one rainy weekend and binge-watched episodes of Restaurant Startup on CNBC. The best way to describe it is a combination of Shark Tank and Restaurant Impossible. On this show, two seasoned restaurateurs and investors Joe Bastianich and Tim Love are looking for new restaurants to back. They listen to the pitches of two teams and pick a winner that will have 36 hours and $7,500 dollars to refine their concept, update their logo, design a menu, build a business plan and decorate a pop-up location. After they run the restaurant for a day, they re-pitch…
  • Safeguard your brand and content online

    Karen Post
    15 Oct 2014 | 6:41 am
    Are you a restaurant owner or manager who has a blog? If you do blog, then you know how time consuming it is to write, post and manage your work. There's a growing crime that is aggravating and frustrating business owners and marketers around the globe and unfortunately this blog fell victim to this slimy act. It’s called content scraping. Your content is basically copied and used on someone else’s site for their search results and credibility benefit.
  • 11 branding ideas and lessons I learned in New York City – Part 2

    Karen Post
    7 Oct 2014 | 2:37 pm
    This post is the second part of my 2 part series on things I learned while visiting New York City. If you are just joining in, you will want to check out the prior blog post, too. You can read it here. 4) Have great restaurant name. My first night out I went to one of my favorite spots in the city, Junoon. Junoon means passion or obsession in hindi. What a great name. The restaurant is the creation of chef Rajesh Bhardwaj who was born in New Delhi and who’s considered a pioneer in Indian cuisine. This place is not your average Indian restaurant; it’s elegant and the food is unbelievable.
  • 11 branding ideas and lessons I learned in New York City – Part 1

    Karen Post
    30 Sep 2014 | 3:52 pm
    Going to the Big Apple is always a branding blast for me. There’s so much inspiration and creativity and I’m exposed to thousands of amazing brands and their smart marketing work. I learn things that I can often apply to my own business and work. I was in the city for Fashion Week. If you’re interested in fashion, you might want to read my other general marketing and branding blog ( Over there, I shared specific insight on how fashion branding is evolving and influencing other branding categories. Back to restaurant, hospitality and food branding insight.
  • Floor to ceiling restaurant brands.

    Karen Post
    16 Sep 2014 | 2:47 pm
    Your restaurant brand is the sum of all you do. It’s the culmination of your actions, the product you deliver, the service you provide and the experience you create. An important part of this experience is derived from the restaurant’s environment and the décor elements that are chosen to best reflect the brand’s story. As I travel around the world and visit restaurants I’m always impressed when restaurateurs use their creativity from floor to ceiling to express their brand. Interesting materials and attention-grabbing design treatments on the ceiling and floors not only can help you…
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  • Forget Bendgate, It’ll Take a Coup to De-Thrown Apple

    2 Oct 2014 | 7:54 am
        Despite Apple’s recent Bendgate scandal, the brand isn’t being impeached anytime soon. They’ll lose a few votes for the moment, but in the end they’ll maintain the same monarchical dominance they’ve enjoyed for the past two decades.     Whether you’re an Apple fan or not, they’ve earned this brand loyalty through consistent innovation, establishing themselves as the standard against which all laptops and smart phones and tablets are judged. This is only a blip on the Apple radar, the frequency of which will continue to broadcast Walt Whitman messages of…
  • Guerilla Marketing at its Best

    11 Sep 2014 | 7:07 am
        From giant popsicles to Post-It Note suits, please enjoy the following examples of great guerilla marketing.       Nikon         Sharpie         Peugeot 308         Bounty         Parkinson’s Victoria         Weight Watchers         Volkswagen         Ford F-150         Forma Total Gym         Swiss Cancer Foundation         King Kong 3D
  • 10 Examples of Creative Packaging Design

    2 Sep 2014 | 12:08 pm
    You may recognize some of the following creative packaging designs, but if even one is new to you, it’ll be worth the click. Enjoy!   Blood of Grapes         Origami Beer         Beehive Honey Squares         Fox & Rabbit Wine         Smirnoff Caipiroska           Kombucha Dog         Festina Watches           Water in a Box         Maki-San         Spine Vodka
  • ALS Ice Buckets Challenge Branding Conventions, Too

    20 Aug 2014 | 7:50 am
    The phenomenal success of the Ice Bucket Challenge has proven a gold mine for  ALS research, however it’s equally valuable as a case study for effective marketing and branding practices.     The obvious marketing lesson of the ALS campaign, like that other one featuring plastic yellow bracelets from a few years back, is that actively engaging consumers – allowing them to brand themselves socially-conscious, in this case – is at the core of effective messaging, and if you can inspire them to participate in the process, all the better.   The less intuitive…
  • Always Brand Like a Girl

    2 Jul 2014 | 11:00 am
      After 6 days, Always’ online branding campaign – #ThinkLikeAGirl – has more than 17,000,000 views. That’s impressive, especially for a product that historically lacks much PR value and has been limited, more or less, to bright and airy commercials of smiling women accompanied by illustrations of the product’s efficiency.     But Always wasn’t the first company to shake things up. In 2009, Kotex launched a subrand called U, which featured brightly-colored packaging designs that targeted, like Always’ current campaign, younger and…
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  • Google Inbox Survey: Email Users Curious About New App

    Anne Pilon
    24 Oct 2014 | 7:03 am
    Google just introduced a new app called Inbox, which is intended to help users sort out their email accounts. The app works by automatically sorting certain emails into categories and even highlighting important points in some emails. Though there are so many different ways people can communicate now, email still seems to be a common method, and one that can sometimes get a bit overwhelming. So how many people are interested in using Google Inbox? Email Users In Ask Your Target Market’s latest survey, 50% of respondents said they use email more often now than they did 5 years ago. Just 18%…
  • Vacation Days Survey: Most Would Take More Vacations if Given the Option

    Anne Pilon
    23 Oct 2014 | 6:58 am
    Billionaire businessman Richard Branson is making headlines thanks to a new policy he enacted at his company’s corporate offices. Now, employees at Branson’s Virgin Group receive unlimited vacation days. And though the concept sounds nice for the employees, some experts have argued that the policy will actually encourage people to work more. What do workers think about the concept of unlimited vacation days? Vacation Days In Ask Your Target Market’s latest survey, 32% of respondents said they currently have a job that offers paid vacation days. 27% said they have had jobs that offered…
  • Snapchat Ads Survey: New Program Could Lead to Fewer Users

    Anne Pilon
    22 Oct 2014 | 6:51 am
    Snapchat just released its very first advertising program. The disappearing message app has thus far gotten by without displaying any ads, but now the company is trying to increase its revenue. So what do Snapchat users think about this new program? Will Snapchat ads impact the app’s user base at all? Snapchat Users In Ask Your Target Market’s latest survey, 12% of respondents said that they currently use Snapchat. 9% said they have used it in the past. And 79% of respondents said they’ve never used Snapchat. Of those who don’t currently use Snapchat, just 1% said they’re definitely…
  • Early Holiday Shopping Survey: Most Early Shoppers Buying Items Online

    Anne Pilon
    21 Oct 2014 | 6:30 am
    The official start of the holiday shopping season is still several weeks away. But some people choose to get an early start on their gift buying. And each year, it seems like more and more advertisers are trying to target those early shoppers with holiday themed ads. So how effective are these ads? And how many plan to take part in early holiday shopping? Early Shoppers In Ask Your Target Market’s latest survey, just 5% of respondents said they’ve already finished all of their holiday shopping for the year. 7% said they’ve done most of their holiday shopping. 4% said they’ve done…
  • Mobile Ad Clicks Survey: Consumers More Likely to Click Online Ads

    Anne Pilon
    20 Oct 2014 | 6:01 am
    Google has had some trouble with its mobile advertising business lately. The search giant hasn’t been able to convince businesses to pay as much for mobile ads as they do for regular online ads. That’s mainly because mobile ad clicks aren’t usually as easy to come by as online ad clicks. So what is the current mobile advertising landscape like? Are consumers more likely to click mobile ads or other types of ads? Mobile Ads In Ask Your Target Market’s latest survey, 63% of respondents said they currently own a mobile device with internet access. Of those respondents, 34% said they…
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    Occasional Story

  • How Google Works

    Larry Vincent
    11 Oct 2014 | 11:16 am
    There’s little doubt that Google has become one of the world’s most envied companies, largely because of its renowned culture of innovation. I had the privilege of interviewing Google’s Executive Chairman, Eric Schmidt and Jonathan Rosenberg, advisor to CEO Larry Page, on their new book, How Google Works. It was a revealing conversation and the video is now available from Live Talks LA. The post How Google Works appeared first on Occasional Story.
  • Brand Dependence

    Larry Vincent
    23 Jan 2014 | 9:25 am
    It’s been a very busy past few months, which is why there hasn’t been much activity here on this site. Much of my time has been focused on UTA Brand Studio‘s new research platform which we developed with uSamp and call the Brand Dependence Index. It measures an oft-overlooked dimension of consumer brands known as Brand Attachment, pioneered by my friends and colleagues C.Whan Park and Deborah MacInnis at USC’s Marshall School of Business. We unveiled recent findings from our research when I gave a presentation at International CES this month. There’s more on the…
  • Pearls of Intrigue: Curious and Interesting Things I Found on the Web This Week

    Larry Vincent
    10 Nov 2013 | 11:53 am
    In this digital age it would be rational for us to assume that the past doesn’t matter the way it once did. In my professional life I am often informed that 71 million Americans between the ages of 18-35 (also known as Millennials) have decidedly broken with the past. One market researcher whom I very much respect told me two weeks ago that “Millennials don’t care about history. They’re only interested in the now and the future.” I don’t consider myself an expert on Millennials. I work with an awful lot of them. I also speak to many of them in the course of…
  • What your tech brand really needs

    Larry Vincent
    9 Nov 2013 | 4:30 pm
    This post was originally published on the CEA Digital Dialogue blog. It is an exciting time for consumer technology companies. Every day products, services and solutions are introduced to consumers from what seems to be a fire hose of technological innovation. In this context, it’s never been more important to develop strong brands. Brands serve a dual purpose. On the one hand, they produce economic benefits for producers by helping their products stand out in crowded markets and reducing marketing expenditure by developing a recognizable asset. On the other hand, brands create significant…
  • What the world needs now: love-actions

    Larry Vincent
    27 Oct 2013 | 11:03 am
    Not long ago, I sat in a half-empty wine bar with a friend, listening patiently as she described a relationship that had been steadily deteriorating. This was not our first conversation on the topic, nor was it the first time I heard her say, “I just don’t feel in love anymore.” Maybe it was the wine or maybe I had just heard the story too many times, but something drove me to interrupt her and ask politely, “have you done anything to love lately?” There’s a difference between being in love and loving. Love can be expressed as a noun–an intense…
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    re:DESIGN and reignite your business. - Blog

  • It’s a Brand New, Brand YOU, Visual World

    16 Oct 2014 | 11:23 am
    Pin it! It’s a visual world and images touch us in a direct, visceral way unlike text can alone. They make us happy, they make us laugh, they make us inspired — they can also make us deeply sad — all in just a fleeting glance.Recent neurological studies prove through brain imaging how we respond to visuals unlike any other media: we pay attention to them, we believe them, and we remember them. Powerful stuff!Now, take a look at today’s media landscape and the busy, distracted, hyperactive world we find ourselves in. What are the three things you — as a…
  • Design is Not About You or Me, It’s About Them

    24 Sep 2014 | 6:04 am
    Design is more than a client’s personal likes and dislikes. It is more than your favorite color or how you just painted your new kitchen. Design is also more than something that goes in a designer’s portfolio. These scenarios are all too common, and all too wrong. Design should always be about the end-user: your customers, your market, your audience. So a certain degree of objectivity is necessary if one is to utilize and practice design successfully. Throughout all the design disciplines: marketing, branding and communications design — web design, product design, exhibit…
  • Visuals, Schmisuals — Here’s What Your Business Really Needs to Pop

    18 Aug 2014 | 8:09 am
    Pin it! There’s been a lot of talk about the importance of the visual lately, especially for social media sharing and online marketing. Heck, I’ve been one of the leading protagonists! But what seems to be missing is that this means more than just slapping up an image and calling it a day — it takes a bit more to get attention for your business and create influence. In fact, with all the visual noise now, you are probably already feeling that something more is needed to have any hope of making a dent in today’s noisy digital ecosystem. So what will make the…
  • 12 Ways That Good Design May Elude You

    11 Aug 2014 | 9:20 am
    Pin it! Good design is present even when you might not be aware of it. This may be counterintuitive to what most people think, because design is not about decoration and just making things look pretty. There is that too, but design runs through our lives in everything we see and do. When you go for a drive, do your shopping, watch TV, grab a magazine, visit a website, use a bottle opener… you get the picture — design is there.The best design supports whatever it is we are trying to do, creating seamless, annoyance-free experiences. Good design aids and enhances experiences, never…
  • Create Unique Content and Own Your Business Niche

    15 Jul 2014 | 5:48 am
    Pin it! Sharing other people’s content on social media is nice, but the best content sharers are content creators. Makers. Producers. Originators. It’s one thing to cover that ’80s band on stage with a bad wig at the local fair — it’s a completely different thing to perform a song you’ve written and then share it with the rest of the world for the first time. If it’s good, people will snap to attention. If it’s not so good, well… people may head to the side area for a corn dog, but if it’s really, really good? You could soon find…
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    Better Business Brand

  • 3 Tips for Generating Efficiency and Customer Loyalty

    Robert Hacala
    27 Sep 2014 | 5:40 am
    If you think you’ve tried everything you can to ensure that your business is one of the 20% that succeed, think again. If you’ve not applied one or more of the below behaviours, perhaps now is the time to read up and then act. Image Credit: Robert S. Donovan / CC
  • 4 Creative Ways to Engage Your Audience

    Robert Hacala
    20 Sep 2014 | 1:25 pm
    There are so many ways to engage your audience. You probably already know a lot of them. You know these things because everybody is already doing them. Let’s take some time to explore some of the things that work really well, but haven’t quite caught on yet.
  • Grooming Your Employees for Leadership

    Robert Hacala
    17 Sep 2014 | 1:34 pm
    The success of your company is dependent on the efforts of many, not just you. The grooming process needs to start early, so by time your star employees move up the ladder, they are good and ready for the challenge that lies ahead. Here are just a few helpful tips to cultivate good leaders. Image Credit: Atos International / CC
  • How to Improve Your Brand Awareness

    Robert Hacala
    21 Aug 2014 | 9:22 pm
    Brand awareness lifts your own voice out of the clamor of online and real-world sales, and you should work actively to increase its reputation in the niche it is meant for. There are many ways to raise your brand awareness, but four are imperative. Image Credit: beedubz / CC
  • Choosing the Right Photographer for Your Corporate Identity

    Robert Hacala
    12 Aug 2014 | 9:25 am
    Photography is seen everywhere in the corporate world, from the generic stock photos on a company’s website to the portraits included in the signature line of an email. In a time when face-to-face meetings happen less and less, your photos could not matter more; it may be the only way that a client sees who you are. Image: ©Camera 1
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    Blade Creative Branding | Blog | Marketing, Design, Trends

  • David Sparrow Endorsed for Ward 26 Councillor in Toronto

    Wayne S. Roberts
    24 Oct 2014 | 10:37 am
    With the Toronto municipal elections set for Monday, October 27th, I feel it is important to share our support for David Sparrow for Councillor in Ward 26 where I live – and own Blade Creative Branding on Laird Dr. Support David today by visiting his website to donate, canvas or get a lawn sign:… Read More
  • Montreal Canadiens Reward Brand Community with Club 1909

    Joshua Murray
    24 Oct 2014 | 9:01 am
    The NHL season is still young, but the Montreal Canadiens are already running away with the lead… online. Already the Top Sports Brand in Canada (as found in the results of an August 2014 Canada-wide survey), Les Canadiens recently launched a new online fan club, Club 1909, to encourage all of their fans, in Canada… Read More
  • Microsoft Drops Nokia Name on Windows Phones in Rebrand

    Joshua Murray
    22 Oct 2014 | 10:30 am
    Microsoft looks to be taking a step towards major player status in the mobile world with the rebranding of their cell phone products. No longer will the brand use the Nokia hardware name when selling their products, it will be replaced with the Lumia stamp and focus on Windows as the software platform. The move… Read More
  • Why Getting Tongues Wagging is Still Top Dog

    Joshua Murray
    21 Oct 2014 | 8:45 am
    The Importance of Word of Mouth In the modern world of social media marketing, millions of tweets and Facebook posts, recommend brands to extended networks everyday. But above those quick, disposable messages stands Word of Mouth and the reliability and trust that it still holds. Studies continue to show that, in 2014, Word of Mouth… Read More
  • New iTunes Icon Has Users Seeing Red

    Joshua Murray
    20 Oct 2014 | 9:47 am
    Apple has released OSX Yosemite and with it, iTunes 12.01. And as with many software updates, there are visible changes that users will notice. For iTunes 12.01 this change comes prominently with the change from Blue to Red in the iTunes icon. The change is curious for Apple, as the rest of the OS apps… Read More
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    Landor Blog

  • GoPro: When technology goes lifestyle

    16 Oct 2014 | 8:12 pm
    First, let’s start—as I like to do—with a quote. Kevin Platshon, digital marketing manager of GoPro, said about his company, “We classify ourselves as a viral hardware company. Every time a piece of content is shared it’s inspiring someone, even if we don’t show the product at all.” So basically, this guy markets his product without showing it? No wonder he made it to the finals at the first Cojones Awards, a worldwide competition that celebrates the most courageous marketers of our era. GoPro is one of the most successful businesses of the decade. In 2014, it issued one of the…
  • Turn over a new leaf: The seasonal trend

    8 Oct 2014 | 7:09 am
    Each new season deserves a celebration. The long-awaited and short-lived fall is no exception. With rich, vibrant colors, beaming sunlight, and crisp, cool breezes, fall awakens the senses. From expected seasonal offerings like beer and candles to less traditional soaps, fine fragrances, and décor, many brands are eager to get a piece of the pumpkin pie.    1. Bath & Body Works: Leaves 3-Wick Candle 2. Uinta: Punk’n Harvest Pumpkin Ale 3. Target: Threshold™ Set of 3 Decorative Fall Figurines—Gold 4. CB2: Metro Orange 20" pillow 5. Bath & Body Works: Sweet Cinnamon…
  • Five fundamentals of great design: Perception

    6 Oct 2014 | 4:44 am
    Effective packaging is a crucial part of the marketing mix for consumer packaged goods (CPG)  brands, and it is only becoming more so. Your package is one of the most fundamental aspects of your brand, second only to the product and product experience itself. So if package design is so important, then it must be important to leverage the best design for your brand. But where do you start? As with all things, you start with the fundamentals.  This is the second post in a five-part series that identifies and details the five fundamentals of great package design. In the first post, I…
  • Into the wild

    30 Sep 2014 | 6:54 am
    Concrete jungles may be our reality, but this bold feminine look reconnects us with our natural state. Beasts and botanicals abound, so take a walk on the wild side. Inspiration images: 2014 Schiaparelli Vogue Belle Fleur article IRO Paris: 2014 Fall Campaign 2014 Gucci Vogue Belle Fleur article Merchandise: 1. Gucci: Double-Breasted Alpaca Jacket 2. Oscar de la Renta: Painted Rose Cocktail Ring 3. Ami Paris: Floral Print Five Pocket Jeans 4. Tom Ford: Chesterfield Evening Slippers 5. Carolina Herrera: Botanicals Dress     All images copyright of their respective authors. Permission…
  • For Derek Jeter, tips on rebranding beyond his hall-of-fame status

    30 Sep 2014 | 4:00 am
    A class act right up to the very end. I’m not just talking about Derek Jeter’s game-winning single in the bottom of the ninth inning for a 6-5 walk-off win against the Orioles, the last home game of his storied career. I’m also talking about the fact that Jeter, the five-time World Series champion, made it a point to wish the Orioles luck in the play-offs. “They deserve it,” he told the on-field postgame interviewer. A couple days later, I watched Jeter’s last game with my son, just one of the many Yankees’ games we’ve watched together over the years. As I did, it occurred to…
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    TRAY Creative: Seattle marketing, branding, web design

  • From The Frye to Starbucks: User-Generated Content

    Martha Tesema
    24 Oct 2014 | 2:52 pm
    Any organization’s dream is to have consumers so invested in and involved with their products or services that they voluntarily spread the word of their positive experiences. The ever expanding popularity of social media has made it easier for consumers to do just that, leading to a growing trend in recent years: user-generated content. Rather than word of mouth or grassroots marketing tactics, a blog post, hashtag or photo can be used to gather genuine stories behind brands and push the envelope of exposure. In addition to websites that run solely off of user content (Reddit, Yelp,…
  • Weekly Roundup: Alteryx, Geeks, Iceland, and more

    Martha Tesema
    10 Oct 2014 | 3:20 pm
    (Image Courtesy of Black Tomato) Between foggy mornings and 70+ degree afternoons, it’s officially the season for the sun to start teasing Seattle. Whether you’re wearing sunglasses or sweaters, there are plenty of any-weather things going on around the city. Once again, we’ve got a roundup of stories or events you don’t want to miss: When Two Lands Collide: At first thought, it wouldn’t seem that Iceland and Seattle have much in common. But this weekend might change your mind, as our cultures collide through many cool events. Between the music at Neumos, readings at…
  • Weekly Roundup: Notable and Not-to-Miss News

    Martha Tesema
    12 Sep 2014 | 4:33 pm
    This week’s various weather patterns have been proof that summer is officially winding down and the sun has begun to make it’s way out of our lives for nine months. But we’re not ready to say goodbye quite yet. With so much always going on in this city (and online!), we’d thought we’d gather the best of the best that has caught our eye during this past week. Once again, if we’ve missed the next big cat video or something equally important that you know we’d love, send us a tweet @TRAYCreative! Noise For The Needy For the past 10 years, NFTN has raised money for local…
  • Behind the #Ice

    Martha Tesema
    9 Sep 2014 | 12:13 pm
    Have you soaked yourself with a bucket of ice water lately? The ALS Association #IceBucket Challenge has literally been flooding our Facebook and Instagram feeds for weeks. “If you haven’t heard of it you must be living under a rock.” – Bridget’s mom, who doesn’t even have a Facebook account.   Believe it or not, The ALS Association doesn’t have anything to do with ice. Yet, they’ve been able to raise more than $100 million for their cause while people voluntarily drench  themselves on social media. This is what a dream viral marketing campaign looks like … soak it in!
  • Weekly roundup: Geekwire Radio, Pearl Jam generosity, and Ballard sidewalks

    Martha Tesema
    25 Jul 2014 | 1:40 pm
    Would you look at that–another week has gone by. Each week, we’re attempting to take the million things floating around the Internet – in Seattle and beyond – and give you a quick bite of the best stuff. Here’s a roundup of events and programs to look forward to, news, and more that have boggled our brains or induced office-wide giggles. Must Hear You most likely browse Geekwire on your own time, but don’t forget about their radio program! Streamed on KIRO, Geekwire Radio features a roundup of it’s own–and this particular episode from the other week is filled…
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    The Finch Post

  • 3 Secrets Every Good Branding Agency Creative Team Knows

    Finch Brands
    15 Oct 2014 | 11:51 am
    It’s often said that what goes on in the creative department defies explanation. That the thin sliver of black light under the door, where the fingers of smoke slowly curl out in front of the strobe lights behind it, is the only glimpse most mortals will ever see of the mysteries within.  No rules, only wild yahoos dancing on tables and sketching feverishly on walls— banging their heads and throwing artisanal cupcakes at each other like a vision from the final days of Sodom and Gomorrah. And while I signed a pledge of secrecy when I decided to become a member of  “Creative,” I will…
  • The Philadelphia Brand — A Progress Report

    Finch Brands
    30 Sep 2014 | 6:16 am
    This post originally appeared on February 18th — when it was published, it garnered a great deal of interest in the media and tourism/hospitality industry. Several weeks ago, the City Controller's Office issued a report urging the city to combine Philadelphia's two marketing arms. While we disagree with elements of that report, we support the major conclusion. With this recent development in mind, here is the post that started it all. Back in August, I used this space to excoriate the Philadelphia hospitality and tourism industry for their lack of focus on building a brand…
  • 3 Signs Your Company Needs to Rebrand

    Finch Brands
    23 Sep 2014 | 6:00 am
    Please enjoy the below video — a (slightly) tongue-in-cheek presentation from the Finch Brands leadership team covering ‘Reasons to Rebrand’ for organizations wondering if they’ve reached that critical inflection point. We enjoyed the process of creating this, but we know rebranding is serious business. 
  • What to Watch

    Finch Brands
    18 Sep 2014 | 12:56 pm
    What to Watch – Is Apple Watch the Next iPad or Google Glass? On the day the iPad launched in 2010, I was in full-scale curmudgeon mode. Why did I need something that basically split the size gap between my phone and laptop but couldn’t replace either one? A year later, I had one – seemingly everybody did. When Apple Watch was introduced last week, some of the same feelings came to mind. I decided to keep my powder dry and think about it before bursting forth with an instant take. A week later, I still don’t know entirely what to think. Apple Watch is an undeniable technological and…
  • Branding and the Liberal Arts

    Finch Brands
    10 Sep 2014 | 6:39 am
    This post first appeared on Advertising Week's Social Club blog. Visit their blog to learn more about advertising and branding from some of the brightest minds in the industry. Warning – this post is hopelessly biased, full of gross generalization, and relies on anecdotal evidence to make a provocative point. Yet with each passing day, I feel more strongly that the profusion of pre-professional undergraduate advertising programs does a disservice to our industry and, most importantly, to those who seek a rewarding career in it. The Advertising major clearly helps people get that…
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    Brandful Workforce

  • How Employee and Customer Fans Make IKEA Brandful

    22 Oct 2014 | 3:35 am
    I’m always on the lookout for brandful examples. Recently, I spoke to Rich D’Amico, Deputy Marketing Director, IKEA USA  to find out the inside scoop on the IKEA brand and how they create both employee and customer brand advocates. Below is an excerpt from the interview. Julia Gometz: A brandful company has internal and external brand advocates. Do you have different strategies for employees and customers on how they can promote your products, or are they integrated? Can you explain the strategy? Rich D’Amico, IKEA USA: We are a values driven company with a passion for life @ home. We…
  • Beyond The Logo: Re-Branding With The Help of Your Workforce

    6 Aug 2014 | 5:30 pm
    There seems to be a growing practice in the world of corporate branding to involve the workforce. Executives understand that what you want the brand to be, isn’t always the way it is actually perceived. The way to make your vision a reality is through the workforce. They make it come alive. Unfortunately, like many other things, it’s easier said than done. And some organizations rely too heavily on words instead of action.  They also struggle on how to meaningfully involve employees in the process and at what point to involve them. To illustrate my point, below are two examples of…
  • The Future Is Now…No Now

    11 Jun 2014 | 10:09 am
    I recently spoke at The Learning Forum’s gathering called, The Future of Innovation and The Work of Innovation, held at Convene’s newest conference center in lower Manhattan . Key takeaway: The future is here. It used to be that the future was very far off, say fifty years down the road. Now, we invent the future every day and advancements are much quicker than ever. I can’t think of a better organizer for this topic than my colleague, Brian Hackett. He brings executives together on key topics like analytics, innovation and learning, to discuss challenges and wins, directly with one…
  • Brandful Approach Gains Momentum

    12 May 2014 | 6:41 am
    Last week, I spoke to a fantastic group of Long Island human resource professionals who understood the value the workforce can bring to the brand. While I do give a lot of presentations, I enjoy customizing my message and content for each unique audience. When deciding what to include for this group, I carefully reviewed my materials including videos, stories, and company examples. I decided to feature one of my favorite videos from Clear Vision Optical, a small Long Island-based company of 250 employees, that designs and distributes eyewear for all ages. The video offers a quick peak of…
  • AOL Has Guts. Do You?

    29 Apr 2014 | 2:14 pm
    We all know the story of the first day on the job, and things not seeming the same as they did in the interviews. Is your advertised culture what it really is? It’s tough to compete for talent. Some companies try to be as hip and cool as their competitors, but are they really who they say they are? Last month, I conducted a webinar with my colleague, Susan Amori, Senior Director, AOL Talent & AOL Cultural Ambassador Program. Susan and I spent an hour with our listeners, most of whom were recruiters. I shared my how-to approach on attracting and hiring employees who would best serve the…
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    places | brands

  • Overland to Sofia

    Samantha North
    8 Oct 2014 | 2:25 pm
    Exhausted, I arrived in Sofia after a fraught overnight and overland journey from Istanbul. What used to be part of the fabled Orient Express route was now a motley combination of creaky buses and chilly trains. The Bulgarian morning was cold and I had no local currency to buy even a coffee. But my fellow travellers, surprisingly numerous for such an uncomfortable route, were friendly and a sense of camaraderie quickly formed between us. The first port of call, Sofia’s central station, was unimpressive to the point of being quite off-putting. It was tatty, grubby and populated by…
  • Turkey and the Kobane question

    Samantha North
    7 Oct 2014 | 1:05 am
    Istanbul’s protestors are out in force once more. Last night, the streets erupted, with cars blazing, windows smashed, and volleys of the usual tear gas unleashed by Turkish police. But this was not just another anti-government protest. This time, much more is at stake, mainly the lives of hundreds of thousands of people. The world is angry about their impending fate, and wants to make sure the powers that be know about it. Protests are happening not only in Istanbul, but in cities like New York, London and Berlin. And the reason for all these protests? Across the country from Istanbul,…
  • Scandinavian sojourn

    Samantha North
    11 Sep 2014 | 10:48 pm
    Kungsgartan, Stockholm Today is my first ever morning in Scandinavia. It’s a completely new part of the world for me.  I’m in Stockholm sitting in a trendy coffee shop on the imposing Kungsgatan street, with a strong Americano making my head buzz. I’m considering my first impressions of Sweden, which, along with the other Nordic nations, is widely considered to be some kind of modern day utopia.  Of course one day is too soon to form anything more than surface level opinions of a country. But as the study of place branding has taught me, it’s those first moments that count for…
  • Why do most city branding campaigns fail?

    Samantha North
    21 Aug 2014 | 7:52 am
      86% of them to be precise. That’s pretty high. PlacesBrands founder and editor Samantha North explores the matter further in this guest article for the New Statesman’s brand new city blog: CityMetric.
  • Finally, it’s OK to like Germany

    Samantha North
    14 Jul 2014 | 7:05 am
    photo credit: Matteo De Felice via photopin cc Even a diehard football ‘non-fan’ such as myself couldn’t fail to be impressed by Germany’s stellar performance in this year’s World Cup. The national team powered their way through the tournament beating hopefuls such as Brazil and finally Argentina to emerge victorious in the final’s dying minutes. And what a gripping match that was! The resulting media adulation for the German team got me thinking about that nation as a whole, in particular its dramatic turnaround over the last few decades. It would be hard…
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  • Brand Matters: Why is brand purpose critical?

    Siegel Gale
    24 Oct 2014 | 10:35 am
    This week on Brand Matters we talk to Jason Cieslak, President, Pacific Rim, about why brand purpose is so critical—inside and out—in an organization, and how it can differ from other brand expressions. The post Brand Matters: Why is brand purpose critical? appeared first on Siegel+Gale.
  • Trigger Fingers on the Pulse

    Siegel Gale
    23 Oct 2014 | 2:15 pm
    Let’s face it: we all love topical opportunistic advertising. Brands that act quickly, getting messages out that respond to something in the news or top of mind for the general public is a tactic that has been employed with increasing frequency in our hyper-connected present. And truth be told, the public eats it up. When done well, it can be reflective of water cooler conversation, or the zeitgeist of a particular time or moment. The post Trigger Fingers on the Pulse appeared first on Siegel+Gale.
  • Brand Matters: How do company values impact customer experience?

    Siegel Gale
    17 Oct 2014 | 1:46 pm
    This week on Brand Matters we talk to Nick Miller and Katie Conway, Senior Strategists, about how company values can impact the customer experience at every touchpoint. The post Brand Matters: How do company values impact customer experience? appeared first on Siegel+Gale.
  • Siegel+Gale partners with social discovery incubator if(we), formerly known as Tagged Inc, on renaming project

    Siegel Gale
    16 Oct 2014 | 10:34 am
    Our naming team at Siegel+Gale are proud to announce our partnership with Tagged Inc, the social product incubator based in San Francisco, who rebranded as if(we). Today the company announced their rebranding initiative in the Wall Street Journal. The post Siegel+Gale partners with social discovery incubator if(we), formerly known as Tagged Inc, on renaming project appeared first on Siegel+Gale.
  • Experience the #SoundOfPorsche: The perfect primer to the history of an iconic brand

    Thomas Mueller
    13 Oct 2014 | 1:09 pm
    One of the most iconic sport cars, the original Porsche 911 made its public debut in 1963 at the Frankfurt Motor Show, replacing Porsche's first car the 356, and was based on sketches drawn by Ferdinand Porsche—the founder and namesake of the iconic luxury sportscar maker. Fast forward to September 2014, Porsche of Stuttgart hosted a marvelous pop-up brand experience in New York City's Meatpacking District. The post Experience the #SoundOfPorsche: The perfect primer to the history of an iconic brand appeared first on Siegel+Gale.
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    Marketing Mojo for Small Business

  • Panda, Penguin, and What Google’s Recent Algorithm Updates Mean For Small Business Owners [INFOGRAPHIC]

    Sarah Matista
    24 Oct 2014 | 12:03 pm
    If you are a small business owner who finds Google alliterative algorithms Penguin and Panda to be intimidating territory, you’re not alone. You have enough on your hands with running a business and maintaining a website without having to decipher what each Google algorithm update means for your marketing and SEO strategy. While it’s certainly possible to make a full-time career out of the analysis of these search engine rank determiners, it’s also possible to break it down into manageable and actionable bites. Let’s start with some clarifications: What is Penguin? Penguin (3.0),…
  • Introducing Webs Local Search: Get Your Business Listed Today!

    21 Oct 2014 | 9:18 am
    We’re incredibly excited to announce the addition of a new tool to the Webs platform that will help businesses save a significant amount of time, money, and headaches in getting their business listed everywhere online. Introducing Webs Local SearchThe easiest way to list your business everywhere online. What Is Local Search? In a recent Webs blog post, we described the importance of local search for small businesses, how local search differs from SEO (Search Engine Optimization), and how you can check if your business is listed today. The Local Search category includes popular directories…
  • Which Factors Determine the Growth of Your Startup? [INFOGRAPHIC]

    Deanna Zaucha
    20 Oct 2014 | 10:15 am
    Attempting to establish a startup takes courage, determination, and a slight leap of faith. To run a successful startup, it takes hard work, perseverance, and a lot of luck. Statistics show, of the 514,000 new business owners in 2012, only 18% will succeed in their first venture. Those who are brave enough to try for a second or third venture see their success rate rise to 20%. So why are so many business owners willing to take the plunge? 68% believe the odds of their business succeeding are better than others in their sector. And with such a positive attitude, they are more likely to stick…
  • Everything You Need To Know About .SOY, Google’s First New Top-Level Domain in the US

    Sarah Matista
    17 Oct 2014 | 10:47 am
    You might remember back in January this year we talked about the release of hundreds of new generic top-level domains. These included specific brand names like .NIKE, .APPLE, and .AMEX, as well as more generic terms like .GURU, .COMPANY, and .SHOP. While small business owners and individuals were excited about this at the time, it’s been awhile since there was any news on the gTLD front – until yesterday. If you follow Google’s business blog, or spent any time on Twitter yesterday, you no doubt heard about the launch of Google’s first new top-level domain in the United States: .SOY…
  • 7 Ways to Maximize Your Marketing Efficiency

    Chris Ozag
    15 Oct 2014 | 12:52 pm
    Is there anything you wouldn’t give for a few more hours in the day? With all of the hard work that goes into running a business, sometimes your marketing efforts aren’t as efficient as you’d like them to be. Thankfully, there are a number of ways to save time marketing your business. While we don’t have any magic way to add time to your day, we can probably help you find a few minutes you didn’t know were there. 1. Optimize Efficiency on Social Media Social media helps you establish a presence in the digital world and connects you directly with your customers. Without a plan,…
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    Jill Celeste - Personal Branding Coach

  • How To Increase Your Visibility

    Jill Celeste
    22 Oct 2014 | 1:29 pm
    For many entrepreneurs, increasing their visibility is a key objective of their personal branding strategy. With greater visibility comes better opportunities, more clients and greater profit. Here are four tactics you can implement to increase your visibility: #1: Deliver speeches and presentations Networking groups, conferences, workshops and even your local Chamber are always looking for […] The post How To Increase Your Visibility appeared first on Jill Celeste - Personal Branding Coach.
  • Your Personal Branding Media Kit

    Jill Celeste
    16 Oct 2014 | 4:24 am
    As you grow your personal brand, you may be called upon by a reporter, blogger or radio host to be interviewed about your area of expertise. Or, you may want to follow a public relations tactic to publicize your latest service or product. For these reasons, it is a good idea to put together a […] The post Your Personal Branding Media Kit appeared first on Jill Celeste - Personal Branding Coach.
  • 3 Printed Marketing Materials That You Must Have

    Jill Celeste
    8 Oct 2014 | 10:28 am
    In an online world, it’s easy to forget the benefits of printed marketing material. While digital marketing is effective, you need to have a few pieces of marketing collateral created to communicate your personal branding and marketing message. Here are three printed marketing materials that I recommend to every client: #1: A personal branding-friendly business […] The post 3 Printed Marketing Materials That You Must Have appeared first on Jill Celeste - Personal Branding Coach.
  • Tips On How To Promote Your For-A-Fee Event

    Jill Celeste
    1 Oct 2014 | 3:39 pm
    Are you planning on hosting an event where you will charge a fee? Workshops, mastermind groups, seminars – they are all excellent ways to share your message and build your personal brand. While you work out the logistics for your event, make sure to write a marketing plan to outline how you will promote your […] The post Tips On How To Promote Your For-A-Fee Event appeared first on Jill Celeste - Personal Branding Coach.
  • What Is Your Perfect Day?

    Jill Celeste
    30 Sep 2014 | 3:54 am
    Have you ever envisioned what your perfect day would look like? It’s not something I had ever given a lot of thought to, until I was asked to visualize it as part of a mindset exercise. I turned on some relaxing music, got out my favorite pen and journal, and started to think about “Jill’s […] The post What Is Your Perfect Day? appeared first on Jill Celeste - Personal Branding Coach.
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    Once a Day Marketing

  • Considerations When Rebranding

    James Glover
    20 Oct 2014 | 2:31 pm
    Gluten-Free Muffins from Kokopelli Baking Company Mixes Listen to our featured Ask Those Branding Guys radio show podcast: The New Hat Baking Company and Amber Davis Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys, we discussed branding and marketing with a company in the process of re-branding. Joining us on the show was Amber Davis, co-founder of Kokopelli Baking Company of Durango, Colorado, dedicated to creating delicious gluten free baking mixes. The idea for the company grew out of Amber’s desired to prepare gluten…
  • Ensuring High Esteem for Your Brand

    James Glover
    20 Oct 2014 | 5:26 am
    Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are looking at an essential component of brand stature: esteem. The Y&R Brand Asset Model addresses brand stature and brand strength, two critical components of a Power Brand. (I recommend you take a moment to study more about the Y&R Brand Asset Model.) A key component of a power brand is whether or not the brand is perceived to have high esteem or is held in high regard by customers and/or potential customers; the higher the esteem, the greater the Brand’s stature. Like personal reputation, the…
  • Taking On Big Insurance with Mobile Marketing

    James Glover
    15 Oct 2014 | 11:39 am
    Blue Chip Insurance Mobile Marketing New Mexico-based Blue Chip Insurance taking on the big insurance companies using this messaging deployed via mobile marketing wrapped on a city bus. Will it be successful to create awareness and consumer interest? What do you think?
  • Branding Chat with Bunnies by the Bay

    James Glover
    14 Oct 2014 | 11:29 am
    Bunnies by the Bay Listen to our featured Ask Those Branding Guys radio show podcast: Jeanne-Ming Hayes, president, Bunnies by the Bay Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys, we discussed branding and marketing with a company that desires to enable its customers to “give glad dreams”. Joining us on the show was Jeanne-Ming Hayes, president of Bunnies by the Bay, a boutique children’s brand based in Anacortes, WA. Bunnies by the Bay has been dedicated to producing and designing stylish baby gifts and…
  • Marketing a Unique Growing Container

    James Glover
    7 Oct 2014 | 5:07 am
    Awesome Harvest, Santa Fe, New Mexico Listen to our featured Those Branding Guys radio show podcast: Awesome Harvest Modular Growing Pot Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys, we discussed marketing and branding for a unique growing container. Joining us on the show were Sattva Ananda and John Cross of Awesome Harvest. Their flagship product is called the Awesome Pot which is a modular, fabric planter bag that grows healthier, happier plants than conventional containers and is easy for growers. Awesome Harvest has a…
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    Brand Failure

  • The North Face challenges Korean shoppers to never stop exploring

    Adam Williams
    15 Oct 2014 | 7:54 am
    In brilliant experiential marketing, or maybe better dubbed experimental marketing, The North Face Korea dropped the floor out from under shoppers. While some just plummeted to what appears to be foam, others took the challenge, scaled the climbing wall and jumped for a free jacket under the pressure of a clock ticking away the 30 second countdown. The North Face, named for the coldest and most unforgiving side of a mountain, delivers high performance apparel, equipment and footwear. But what do you do when the bulk of your customers don’t leave their urban environment? You force them…
  • Domino’s wants you to look the cow you’re eating in the eye

    Adam Williams
    9 Sep 2014 | 9:19 pm
    My family recently ordered a pizza from Domino’s and we were surprised to find images of the cows used in the making of the pizza on the pizza box. Really?! Did someone in legal actually approve that? I don’t even know where to begin with everything that’s wrong with this. I’m not a vegetarian but I have issues with the meat industry (and the use of CAFOs). So having the cow saying, “Thanks for locking me up, keeping me artificially producing milk for cheese, and killing my siblings for meat,” doesn’t really get me in the mood to eat pizza. The fact…
  • Does your brand have what it takes to be authentic? Learn from the least likely

    Adam Williams
    26 Aug 2014 | 7:30 am
    What do a guy who looks like Marilyn Manson, a woman with Aspergers Syndrome and an overweight kid all have in common? They each have garnered tens to hundreds of millions of YouTube views as contestants on Britain’s Got Talent and America’s Got Talent. Why? Because they are who they are and not something else. That may seem simple or cliché but it is so powerful. The world has been amazed by all three of them, as well as others, for developing a distinct persona and being nothing less. Seeing how consumers respond to such raw authenticity is both liberating and compelling for…
  • The FAWC! Report: Ranking top ad agencies by social media performance

    Adam Williams
    6 Aug 2014 | 8:17 am
    In my previous post Does size matter? Debunking PivotStack’s Top 50 Ad Agencies Ranking, I discussed how I recommend ranking ad agencies based on the performance of their own social media profiles. Today, I’ve taken my own advice and created the FAWC! Report. I’ll let you figure out the name. The FAWC! Report ranks top advertising agencies by mashing up the number of followers they have on Twitter, Facebook, and LinkedIn and what I’m calling Social Goodness, which measures quality. As I stated in my prior post, it’s not just size that matters, but how you use…
  • Does size matter? Debunking PivotStack’s Top 50 Ad Agencies Ranking

    Adam Williams
    6 Aug 2014 | 8:15 am
    Apparently, size does matter. In fact, it’s all that matters according to Canadian ad agency PivotStack. Adweek recently reported that PivotStack has created a new ranking (because we aren’t self-congratulatory enough as a society) that lists agencies based on the size of their social media followings. The Top 50 Ad Agencies list asks: “Ever wonder how good your ad agency really is? If you’re trusting them with your brand’s online presence, make sure you know how they’re handling their own.” Okay. So I love that PivotStack is trying to generate leads…
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    Pixel Productions Inc.

  • Top 20 Ways To Improve Your Ecommerce Website SEO

    Chris London
    20 Oct 2014 | 9:21 am
    In order to ensure that you get steady rankings, or climb those rankings, you have to continuously nurture your SEO strategies for your e-commerce website. Ya, like you didn’t have enough on your plate already… Well, let’s take a look at 20 ways in which you can improve on your Ecommerce SEO anyway: 1. Separate Your PPC and SEO Strategies PPC is a highly beneficial way to drive traffic to your site, but many people view all traffic as equal and that just isn’t so. Typically, your organic pages provide a much lower bounce rate and higher conversion rate. Your PPC and…
  • How To Use Your Blog For Ecommerce?

    Chris London
    15 Oct 2014 | 9:29 am
    Ecommerce may be based on sales but it’s important to remember that even online businesses require a little customer service, and using a blog is a great way to interact with your customer base. Your product landing pages are where you put your detailed information to help persuade the buyer, but your blog is where you can connect with the buyer on a whole new level, a more personal level. Because blogs go beyond the “hard sell” you also have the opportunity to attract a fairly wide following if you know what you’re doing. Updating your blog regularly with content that…
  • 3 Tips to Optimize Online Business before the Holiday Shopping Frenzy

    Chris London
    13 Oct 2014 | 8:39 am
    Cyber Monday sales for 2013 were up 18.4 percent from the previous year and set a new single day sales record of $1.7 billion, according to comScore. Black Friday 2013 saw $1.2 billion in online sales and total holiday spending also broke a record at $46.5 billion. E-commerce retailers that make the shopping experience as simple and enjoyable as possible for customers are the ones reaping the benefits of these record sales days. Holiday shopping season is still a few weeks away, which gives you plenty of time to prepare your website for the rush. Optimize For Mobile received…
  • How Can I Market My Website On A Limited Budget?

    Chris London
    3 Oct 2014 | 8:43 am
    We all know the benefits that a good marketing campaign can have on your growing business, but many small businesses have a hard time funding the type of campaign that is going to get their business noticed. Many small businesses want to know, “how can I market my business or website on a limited budget?” Fortunately, many boot-strapping entrepreneurs have found creative and reasonably priced alternatives to traditional marketing methods to help launch their businesses or market their website. Let’s look at a few ways that startups and small businesses can begin to market on…
  • Be A Pro and Learn The Art of Good Hooking

    Chris London
    26 Sep 2014 | 11:30 pm
    We all want to be better hookers, right? Whoops, I just realized that may have read wrong… I meant “Let’s look at the art of creating effective hooks for your audience.” You may have noticed, but there is a lot of competition out there. It is seriously rough for a new business to make it’s mark. How the hell are you supposed to grab your audience’s attention? What’s your hook? How do you create a good hook? A good hook can make your business seem more unique and it can also draw in new customers. Creating something memorable whether it’s a slogan or…
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    BP&O - Branding, Packaging and Opinion

  • The Best of BP&O — Brochures

    Richard Baird
    24 Oct 2014 | 1:46 am
    A collection of brochures, catalogues, journals, lookbooks and programmes published on BP&O. These typically balance graphic design, layout, material choice and print finish, and often utilise colour, type, paper size and texture contrast to contribute to a distinctive brand identity. This selection features uncoated and coated papers, surface embosses, foils, dyed and unbleached boards and a variety of binding processes. Featured studios include Face, BRR, Tsto and Bedow amongst many others. This post was published as a quick way to browse through BP&O’s content and…
  • Rendez-vous des créateurs 2014 by Marks

    Richard Baird
    23 Oct 2014 | 2:18 am
    Opinion by Richard Baird Rendez-vous des créateurs 2014 is an event that took place in September at experimental meeting, performance and exhibit space Flux Laboratory in the Swiss town of Carouge. The exhibition was an opportunity for those servicing the graphic design chain to show-off finishes, materials and techniques under under the title “onomatopoeia of printing”. Participants included silk screen printer Atelier Fuerm, binder Bubu, hot stamper H+M, material manufacturer Winter & Company and electro-static flocking specialist Bastcolor amongst others. The…
  • Here East designed by dn&co.

    Richard Baird
    22 Oct 2014 | 2:09 am
    Opinion by Robert Holmkvist Here East is a 1.2 million sq ft commercial space developed by Delancey and housed within the former Olympic Press and Broadcast Centre near Hackney Wick in East London. Here East is described as an ecosystem looking to attract businesses from the design, technology and modern manufacturing sectors who are looking to scale, and to those of scale looking to behave more creatively. So far BT Sport, Lougborough University, Infinity and Hackney Community College have all signed up for places. Here East’s brand identity, developed by dn&co., reflects its…
  • Soma designed by Manual

    Richard Baird
    21 Oct 2014 | 3:44 am
    Opinion by Richard Baird Soma is a water filtration brand that is described by Manual, the design studio behind its brand identity and packaging treatment, as bringing together sophisticated design with sustainability and charity. These values are evident within Soma’s first product, a glass water carafe that uses a 100% compostable filter, its packaging, and the commitment to charity donations that comes with each sale. The single consistent line weight and rounded terminals of the logotype’s characters, its adaptable structure (but predominantly stacked vertically), and…
  • Simplee Aloe by Designers Anonymous

    Richard Baird
    20 Oct 2014 | 2:00 am
    Opinion by Richard Baird Simplee Aloe is an all natural aloe vera based drink with grape juice and a splash of lemon created as a healthy alternative to products made with sugar and available in 1 litre and 330ml sizes. Founders Alex and Raymond Pang approached Designers Anonymous to help them to communicate Simplee Aloe’s unique qualities, compete with both aloe vera drinks and coconut waters and to secure listings with big supermarkets through an engaging brand identity. This included strategy, illustration, packaging, poster and website design. Designer Anonymous have…
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  • This Week on BP&O No.50

    Richard Baird
    24 Oct 2014 | 2:24 am
    This week on BP&O I reviewed Marks’ brand identity for Swiss print process exhibition RDVC 2014, Manual’s visual identity and packaging solution for water filtration company Soma, Designer Anonymous’ packaging treatment for Simplee Aloe and Robert Holmkvist took a look at dn&co.’s work for commercial space Here East. Tweet This   |   SubscribeBP&O The post This Week on BP&O No.50 appeared first on .
  • This Week on BP&O No.49

    Richard Baird
    17 Oct 2014 | 7:50 am
    This week on BP&O I reviewed Cloudy Co’s packaging design work for winery Jamsheed’s Laneway variety, Scandinavian Design Group’s brand identity and packaging solution for Nick & Johnny and NB Studio’s identity and packaging treatment for Suffolk cyder brand Aspall. Tweet This   |   SubscribeBP&O The post This Week on BP&O No.49 appeared first on .
  • This Week on BP&O No.48

    Richard Baird
    10 Oct 2014 | 3:56 am
    This week on BP&O I reviewed Inhouse’s packaging work for winery The Bone Line, Blok’s brand identity solution for CEE, Spin’s work for Sim Smith Gallery and Marcus McCabe’s visual identity and print for gallery Ceri Hand. Robert Holmkvist, BP&O’s second opinion, took a look at Manual’s latest brand identity work for Merchants of Beverage. Tweet This   |   SubscribeBP&O The post This Week on BP&O No.48 appeared first on .
  • This Week on BP&O No.47

    Richard Baird
    3 Oct 2014 | 4:58 am
    This week on BP&O I reviewed Buddy’s work for hard cider brand Awestruck, AKU’s brand identity and print solution for SISU and I pulled together the best menus published on the site under the new Best of BP&O series. Robert Holmkvist joins the site as a second reviewer and took a look at Snask’s packaging treatment for PangPang’s summer ale range. Tweet This   |   SubscribeBP&O The post This Week on BP&O No.47 appeared first on .
  • This Week on BP&O No.46

    Richard Baird
    26 Sep 2014 | 6:12 am
    This week on BP&O I reviewed Hey’s work for design and communications agency Collective, Tsto’s brand identity solution for Finnish health initiative Yksi elämä, Comité’s visual identity treatment for kitchen and bar La Taverna Del Suculent, Bedow’s logo for Hotel Koster, and BuroCreative’s identity for Mexican diner-stye restaurant D/F Mexico. Tweet This   |   SubscribeBP&O The post This Week on BP&O No.46 appeared first on .
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    Macali Communications

  • 5 Smart And Powerful Questions Drive Brand Stories

    Kevin Donnellon
    22 Oct 2014 | 5:58 am
    Yes, your brand has multiple stories to tell and that potential should be exciting for brand storytellers and content marketers. So think that every step and accomplishment from inspiration behind and conception of your product or service through its journey to market and success can offer multiple stories. Begin finding your stories with these five smart and powerful questions: What is the story about how your brand got started? What is the story or stories about how your brand improved peoples’ lives? What is the story about your brand’s core values and beliefs? What is the story…
  • 6 Ways To Ensure Celebrity Spokespeople Energize Content Marketing

    Kevin Donnellon
    16 Oct 2014 | 8:35 am
    I am working with a prominent sports organization that wants to hire a spokesperson to energize its communications efforts, leveraging that person’s star power. This is valuable for product endorsement and as you can imagine energizing for content marketing. Spokespeoples’ power is proven as reported by this Harvard Business School Study that found: “A positive pay-off to a firm’s decision to sign an endorser, and that endorsement are associated with increasing sales in an absolute sense and relative to competing brands. Additionally, sales and stock returns jump noticeably…
  • 4 Reasons Video Content Is The Most Powerful

    Kevin Donnellon
    15 Oct 2014 | 5:56 am
    Video powerfully tells the brand story and it is largely the preferred content source (by 76% of consumers) when consuming brand information, a new report reveals. It also packs great benefits for brands from deeper engagement, greater word-of-mouth, breeds loyalty and stimulates sharing. The Brightcove report highlights that 79% of consumers favor digital content over traditional content sources, with more than one in ten (12%) preferring to consume content from brands on their smartphone, tablet or mobile application. Nearly a quarter (24%) of the consumers said video is their ‘most…
  • 4 Simple Dos For Energized Content Marketing

    Kevin Donnellon
    14 Oct 2014 | 6:48 am
    From the keep it simple toolbox, here are the four most powerful questions to help design content marketing strategies that energize your prospects and customers: 1. What you do — this is your content of knowledge, expertise, success and experiences to deliver prospects. This is the wisdom you spout in every client and new business meeting. These are assets you already have, thanks Stanford Smith. You got all this right down the hall, believe it! 2.  How you do it — this is your methodology and can also be considered your forms of content from blog posts to e-books. Thanks, Glenn…
  • 5 Steps To Master the Selling Dance

    Kevin Donnellon
    9 Oct 2014 | 6:44 am
    Sales is simple, right? That’s if you observe these five steps to master the selling dance by David Sandler: 1. Qualify your prospects. 2. Extract your prospect’s “pain.” 3. Verify that the prospect has money. 4. Be sure the prospect is a decision maker. 5. Match your product or service to the prospect’s “pain.” If you dance accordingly, you will sell. But as my coach David Winford always advises me — you have to practice, practice and practice. What are the steps you use to sell effectively?
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    Tomas Ericsson's Blog

  • Stratagem and Marketing: Hacking Sun Tzu to position your brand

    22 Oct 2014 | 12:57 am
    “The Art of War is of vital importance to the state. It’s a matter of life or death, a road to either safety or ruin. Hence it is a subject of inquiry which can on no account be neglected”. – Sun Tzu After reading yet another Al Ries book, Positioning, I would rather argue that: “the art of Positioning is of vital importance to your brand. Hence it is a subject of inquiry which can on no account be neglected”. -Sun Tzomas Positioning your brand and the core principles of warfare as handed down by Sun Tzu in the Art of War are extremely similar, or in fact, identical. The…
  • How to win the battle for the mind of the consumer

    12 Oct 2014 | 9:18 pm
    The Meta: The past months I’ve been studying Al Ries 22 Immutable Laws of Branding, and his previous work, 22 Immutable Laws of Marketing. It’s absolutely awesome, and here’s why: First there was the Word Marketing is a battle for the mind of the consumer, or rather positioning in the mind of the consumer. Each brand we relate to in our lives, equals an attribute or category that we equate with the brand. Let’s say I’m a consumer looking for a car, and my primary concern is that it is safe. Which car brand is the leading safe car? I would say, Volvo is the leading safe car.
  • What makes a visionary company?

    25 Aug 2014 | 2:23 am
    The Meta behind this post: I read Jim Collin’s Built to Last some months ago, and the book was so brilliant, and filled me with so much creative fuel and confidence in regards to starting my own business, that I jotted the following post down in sheer panic, to try to summarize the ideas of his book. For Jim Collins, it always starts with a question. Before writing the book “Built to Last”, Collins asked himself “What makes a visionary company?” After studying 20th century business and stock market performance, Jim, and his Stanford research team, working for many years, found…
  • 5 Simple Compliance tactics that will lead to increased conversion and loyal customers

    19 Aug 2014 | 2:30 am
    After reading Robert B Cialdini’s Influence, you come to the conclusion that human decisions, although seemingly irrational from the outside, do follow certain behavioral patterns which can be learned and understood. Cialdini uses the term “click and whirr” throughout the book, meaning that if you get the right trigger out there, you will almost certainly get an automated response from your customer. Here’s the most useful tips and tricks from Cialdini’s Influence: Cheeky trick #1: – Expensive first (let’s call this THE LAW OF THE RELATIVE!) BAM! There’s a pain in any…
  • Starting an e-commerce brand part 1, getting the foundations right

    28 Jul 2014 | 9:10 am
    The meta behind this point: I have put together a brief guide to starting your own E-commerce brand, based on lots and lots of landmark management books, podcasts, and interviews with top entrepreneurs and though leaders. STEP 1: Establish a model In the book good to great, Jim Collins outlined a great business model which can be used to create a foundation for your business; it will answer the important questions and put you on the right track. Establishing solid fundamentals is imperative, since the whole business will rest on this foundation. The idea is to connect your passion, with what…
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    Edgar, the storyteller

  • Challenge:Future: Edgar Storytelling in Practice

    Ralitsa Golemanova
    17 Oct 2014 | 7:22 am
    How we helped Challenge:Future connect with global youth through beautiful design and powerful stories. The Challenge:Future website Do you know what’s more difficult than motivating yourself? Motivating young people. Challenge:Future is a global youth think-tank, but of the kind that’s actually a think-do-tank. By speaking the language of the youth, it reaches out to inspire them to take a hold of their reality. Namely, to participate in tackling the biggest problems of our world. A banner for one of the quick challenges of Challenge:Future It’s not easy to propel change, and while the…
  • Audience Building: Why Making Friends Is Important and How Your Brand Story Can Help

    Ralitsa Golemanova
    6 Oct 2014 | 5:01 am
    Building an audience is all about making good relationships with people It’s one thing to have a great product to sell. And another to have a true brand story to make it sell. In an environment oversaturated with ads, finding a way to speak to those who will dig your brand and make others do it too is like finding the Holy Grail. But it surely helps to have fellow knights while you take on the quest. So how do you have a tête-à-tête with your audience? Well, remember that content marketing is a relationship-building tool? Since brand storytelling is an exquisite subset of content…
  • Why Your Brand Can Make It Without Don Draper

    Ralitsa Golemanova
    26 Sep 2014 | 1:55 am
    Don Draper is cool, yeah, but having him do your brand’s advertising is not a must for success anymore. Yes, your brand needs a strong and unique voice. And as we explored last time, when it comes to the MIT vs Stanford startup approach, it’s essential to develop it through effective and engaging communication as early as possible. The reason? You might get into the situation “no one heard about it, so it didn’t happen.” But what do you do if you have limited resources and you can’t bid for the big mythical admen like Don Draper? Oftentimes brands just flop. Yet that…
  • The Importance of Being Earnest and of… Sharing Your Startup’s Story Early On

    Ralitsa Golemanova
    18 Sep 2014 | 8:39 am
    Don’t forget to talk about your startup – and to find its authentic story If a tree falls in the forest and no one is around to hear it, does it make a sound? No, we are not having a metaphysical quiz here at Edgar. We are talking about your startup’s success. While you’re bogged down in doing research and getting the technology right while taking care of sales and business development, and trying to sleep at least three hours per night, giving a voice to your startup might not be on your mind. Well, it definitely should be. The marketing vs. the technology approach Do you…
  • Powerful Brand Stories to Inspire Your Call for Authenticity

    Ralitsa Golemanova
    13 Sep 2014 | 8:02 am
    Authenticity is the heart of every strong brand story. While humor and a humane approach are the muscles and bones that move a story, authenticity is the warm, loving heart of every stunning brand narrative. And today having a heart is important for brands once again (hooray). If this sounded too sentimental to you, just think about the brands that have caught your attention recently. While the brand hype used to be a lot about the innovation factor (it still is, to an extent), these days people are experiencing a blast from the past that has “authenticity” written all over it. All things…
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    Edwin Dearborn

  • How To Get Customers To Write Positive Reviews

    Edwin Dearborn
    23 Oct 2014 | 11:51 am
    A big concern for many businesses is how to get customers to write positive reviews. Due to the large popularity of sites such as Yelp and Angie’s List, word-of-mouth advertising for the small-business owner can represent a long-lasting legacy, good or…Read more →The post How To Get Customers To Write Positive Reviews appeared first on Edwin Dearborn.
  • Hard Work Is The New Black

    Edwin Dearborn
    22 Oct 2014 | 6:49 am
    Hard work is the new black. For a while it looked like computer automation, robotics and government entitlements were going to save the day. Of course I never fell for this idyllic nonsense, knowing that all great accomplishments in life…Read more →The post Hard Work Is The New Black appeared first on Edwin Dearborn.
  • SEO Definition: What Is SEO? (In My View)

    Edwin Dearborn
    17 Oct 2014 | 1:34 am
    A great SEO definition is given here. “Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s ‘natural’ or un-paid (‘organic’) search results. In general, the earlier (or higher ranked on the search results page), and…Read more →The post SEO Definition: What Is SEO? (In My View) appeared first on Edwin Dearborn.
  • B2B SEO Marketing: Generating Your Best Leads

    Edwin Dearborn
    16 Oct 2014 | 11:33 am
    Proper B2B SEO marketing can change how your company attracts the best clientele. Any B2B marketing initiative, online or otherwise, should have a clear goal and strategy: Drive leads, convert those leads into sales, and generate measurable ROI from your marketing…Read more →The post B2B SEO Marketing: Generating Your Best Leads appeared first on Edwin Dearborn.
  • Scientology Tone Scale App Now Available

    Edwin Dearborn
    7 Oct 2014 | 8:42 am
    The value of the Scientology Tone Scale is immeasurable when it comes to relationships, business and knowing who to trust. Over the last 20 years, I have delivered over 500 lectures to all types of individuals. Many of my workshops…Read more →The post Scientology Tone Scale App Now Available appeared first on Edwin Dearborn.
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