Branding

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  • Ads for the World's Greatest Baby Stroller Suddenly Sell Something Else Entirely

    Adweek : Advertising & Branding
    31 Aug 2015 | 6:15 am
    Does your baby need a stroller that comes with 4-by-4 suspension, a sandbox, a holographic projector and a bubble machine? In our tech-crazed society, where everyone grows up to be an astronaut or coder, such a contraption—dubbed the "Latot" in ads from The Martin Agency—seems like a quasi-reasonable proposition. (WeeBabe would sell out of them in 15 minutes.) Alas, it isn't real. It's the central gimmick in an amusing parody campaign for an entirely different type of consumer service, one that has nothing to do with babies. In a somewhat risky move, the identity…
  • Google: Talent Trumps Experience

    Aaker on Brands
    18 Jun 2015 | 12:00 am
    Google is undoubtedly one of the most amazing success stories of our time, with a market cap of over 365 billion making it one of the top three or four most valuable firms in the world. How did they do it?The book, Google: How Google Works by Eric Schmidt and Jonathan Rosenberg provides several explanations behind their story, but I was struck by Google’s rather unique perspective on people.When hiring, training and promoting people, most managers in most firms focus on finding, leveraging or developing relevant experience. It dominates from the hiring interview to career management. Not at…
  • What Brands Can Learn from Damien Hirst

    Aaker on Brands
    9 Jul 2015 | 12:00 am
    Observing brands in contemporary art can be instructive, especially for brands selling services or products that matter to them but have functional benefits that are hard to objectively value such as wine, financial advice, consulting and sometimes automobiles.Contemporary art, non-traditional art from 1970, can sell for incredible amounts, amounts that do not seem to be objectively merited. For example, a Damian Hirst mounted shark in the Metropolitan Museum of Art under the title “The physical impossibility of death in the mind of someone living” is said to be worth $12 million. There…
  • What To Expect From A Rebrand

    Branding Strategy Insider
    Mark Di Somma
    28 Aug 2015 | 12:10 am
    Every company that rebrands does so with high hopes. Their expectation is of course that this will mark a new chapter in the life of the business. Given how much is being invested, that seems more than a reasonable goal on their part. But is it realistic? How much change can a company expect to see through a rebrand, and where? This article by Laurent Muzellec and Mary Lambkin from some years back lays out some evergreen principles and reminds us that no two rebrands are the same in terms of the results they generate. It depends on the degree of change. Muzellec and Lambkin draw a clear…
  • Brand Names – The Root of Good Brand Architecture

    Movéo
    Movéo Team
    28 Aug 2015 | 1:00 am
    Most companies operate something like this: Invent or develop something the market wants Give it a brand name Get it out there and sell it There is so much involved with 1) and 3) that 2) can just seem like a natural and straightforward bridge between the two.  You’ve got a great product, the engineers say it’s just what the market needs, so they give it a name.  Marketing begins putting together campaign and sales materials so you can get some revenue in the door. Do this over and over again, and you have a stable of products with lots and lots and lots of brand names. Add in the…
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    brandflakesforbreakfast

  • no mcwhopper? psht.

    Maureen Jones
    28 Aug 2015 | 5:05 am
    It's not everyday that we do a follow-up on a breaking story - but this was well worth it. While McDonalds has refused Burger King's recent peace offering - not all has been lost. People are frankensteining the Big Mac and Whopper together (McWhopper as they called it) and reporting on their findings. The result? Welp, the words "meat-to-not-meat ratio was regrettable" and "I ate half of it and then it basically just disintegrated into primordial muck" were used. You'll have to check out the full review for yourself - and then google others! Tell us, what's your recipe?
  • the apple watch nightmare you must watch to believe (pun intended)

    Maureen Jones
    28 Aug 2015 | 5:03 am
    Jealous of your friend with an Apple watch? Watch this hilarious video from the humor website, Vooza and you may think twice about buying one!
  • when a wandering eye is handy

    Maureen Jones
    28 Aug 2015 | 5:02 am
    Creeping on people is awesome. Errrrr....we mean when you have something precious to look after, it's not a bad idea to install a surveillance system. But who has the money or the time to review hours and hours of footage. That's what's so beautiful about the Butterfleye. This home camera can actually detect when a human and/or animal is in the house, at which point the camera will record. At all other points, the camera turns off, eliminating the issue of having to spend copious amounts of time surfing through footage. Even cooler - when there's an unexpected person/animal in your house,…
  • bk fails to settle the beef with mcdonalds

    Cory
    27 Aug 2015 | 6:08 am
    One day, Burger King said to McDonalds, 'Let's get together and be alright.' Specifically, it was intended to celebrate International Day of Peace. McDonalds decided that they were not down with the idea and responded with the Corporate equivalent of 'B**ch, plz,' closing out their open letter with, "A simple phone call will do next time." Seems that BK just dropped the ball while McD's dropped the mic.
  • celebrate 50 with spaghettios cupcakes

    Cory
    27 Aug 2015 | 5:06 am
    SpaghettiOs has turned 50. They want to celebrate by having some cake. Not just any cake, thought, a red velvet cake made from SpaghettiOs. The experiment recipe gives you a cake that includes strained sauce from the canned pasta along with an icing and "STRAWBERRY SPAGHETTIOS TOPPING." Are you brave enough to try this out and celebrate the golden year of SpaghettiOs?
 
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    Branding Strategy Insider

  • What To Expect From A Rebrand

    Mark Di Somma
    28 Aug 2015 | 12:10 am
    Every company that rebrands does so with high hopes. Their expectation is of course that this will mark a new chapter in the life of the business. Given how much is being invested, that seems more than a reasonable goal on their part. But is it realistic? How much change can a company expect to see through a rebrand, and where? This article by Laurent Muzellec and Mary Lambkin from some years back lays out some evergreen principles and reminds us that no two rebrands are the same in terms of the results they generate. It depends on the degree of change. Muzellec and Lambkin draw a clear…
  • When To Add Or Eliminate In Brand Portfolios

    Brad VanAuken The Blake Project
    27 Aug 2015 | 12:10 am
    Branding Strategy Insider readers know, we regularly answer questions from marketers. Today we hear from Sylvia, a VP of Brand Strategy in New York, New York who writes… “We have multiple brands (12) across the organization with varying identities. What are the best practices for deciding when to add or eliminate a brand?” Thanks for your question Sylvia. In general, fewer brands are better. Having fewer brands reduces the required marketing resources and makes it easier to build brand awareness more quickly. Each brand should have its own promise and positioning. Given that,…
  • 3 Rules For Brand Survival

    Mark Ritson
    26 Aug 2015 | 12:10 am
    1. Don’t be afraid to kill weaker brands. Capitalism rests on simple, predatory logic – weak brands must die and strong brands must kill them. Only then will the consumer be served and the market improve or progress. Unfortunately, many marketers find this sharp end of capitalism unpalatable. We’re happy with the idea of deriving success from “delighting” customers but shy away from the side of that equation in which we “destroy” the competition. In Walter Isaacson’s biography of Steve Jobs, the founder of Apple exemplifies the killer spirit when he proclaims he will spend…
  • Personalizing The Brand Proposition

    Mark Di Somma
    25 Aug 2015 | 12:10 am
    Personalization is the quest of the moment for so many marketers, with 70% of executives interviewed by Forrester saying it is now of strategic importance to their business. (What may surprise you, as it did me, is how generalized so much of marketing still is.) According to the Forbes article, most personalization efforts are currently underpinned by customer preferences and purchase history. Looking ahead, marketers see social sentiment, contextual behaviors, time of day/week and location information as emerging factors in their bid to make experiences feel more specific. Few retailers do…
  • A Warning To Brands Defined As Product Categories

    Brad VanAuken The Blake Project
    24 Aug 2015 | 12:10 am
    When I was named director of brand management and marketing at Hallmark, most of the company’s leadership team viewed the company as a greeting card manufacturing company. With the advent of the Internet, it was easy to foresee the demise of “ink on paper” greeting cards. I felt it was my duty to get the company’s leadership team to think about our business more broadly and eliminate the risk of being defined as a product category. Ideally, brands stand for customer values and benefits, not specific products. It was clear through research that Hallmark helped people maintain their…
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    Jonathan Salem Baskin

  • Subway After Its PR Crisis: Nobody Cares, And That’s The Problem

    jonathan
    28 Aug 2015 | 12:07 pm
    It has been a couple of months since rumors started about the sexual proclivities of Subway’s former spokeseater Jared Fogle. Despite many expert predictions that the lingering PR crisis would damper customer patronage of the company’s 44,000 outlets worldwide, the real impact is far worse: Nobody seems to care.  Instead, Subway continues to suffer what can only be described as increasing irrelevance. Its “fresh” positioning has been usurped by Chipotle and Panera, among others, while the sandwiches its customers order don’t regularly support its “healthy” claims. Old-line…
  • 3 Lessons From Spotify’s Privacy Snafu

    jonathan
    23 Aug 2015 | 8:10 am
    When Spotify published an update to its privacy policy, a loud group of users threw it back at the company. What happened, and why, should be instructive to every marketer. Earlier this week, the Internet music streaming shared its intentions to gather data on users’ locations, access their photos and contacts, even listen to smartphone microphones. It wasn’t communicated as a benefit or choice, but instead buried in the opaque policy language that most customers have been trained to ignore. This time, though, some of them started publicly wondering why a music service needed access to…
  • A Tale of Two Cards

    jonathan
    21 Aug 2015 | 7:36 am
    It was the best of offers, it was the worst of offers, it was the age of customer service, it was the age of foolishness, it was the epoch of engagement, it was the epoch of incredulity… Earlier this week, Chase rejected my application for a business credit card because it couldn’t confirm the basic details I’d provided about my company (tax ID, address). I’d submitted the application weeks ago, and received a snail mail response. This was somewhat surprising, since my company has done its banking with Chase for almost 15 years. So I called the customer service number to tell…
  • Arby’s Goes Where Spam Won’t

    jonathan
    7 Aug 2015 | 11:21 am
    Jon Stewart all but slandered Arby’s mercilessly on his TV show for the past 16 years, so how did the restaurant chain react to the airing of his final episode this week? It bought ads thanking him. Even better, one of the two ads highlighted some of Stewart’s most egregious knocks on the brand, most of which usually involved some joke about its, er, explosive implications for customers’ intestines. It ended with text that read “Not sure why, but we’ll miss you.” A second spot announced a new sandwich Arby’s now offers in homage to Stewart, described in a narrator’s quavering…
  • National Grid Looks Past The Switch For Utility Innovation

    jonathan
    6 Aug 2015 | 9:43 am
    Most consumers probably think that electricity comes from a light switch or, as National Grid’s Ed White says, “Nobody wakes up and says thank goodness my utility invested in the necessary infrastructure to power my alarm clock.” White is helping lead the utility’s mission to innovate customer awareness as its vice president of New Energy Solutions and, by doing so, provide a unique and robust feedback mechanism into its technical, investment and regulatory activities. The latest drivers of its effort are four projects, announced last month and intended to test not only what’s…
 
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    Drew's Marketing Minute

  • No one wants to be sold

    Drew McLellan
    31 Aug 2015 | 8:30 am
    Here’s a truth we seem to want to ignore — no one wants to be sold. Ever. Think about some of your favorite stores.  Beyond the merchandise they have – what do you love about going there?  Odds are your favorite stores became your favorites because of the experience you had.  So you go back time and time again. Now – forget about your favorite stores for a minute.  If I asked you to describe the ideal encounter with a salesperson, what would you envision?  Is it the salesperson that follows you around on the floor, repeatedly asking you if you need help or interjecting…
  • Dollar cost averaging equals marketing

    Drew McLellan
    17 Aug 2015 | 5:37 am
    dollar cost averaging equals marketing If we’ve learned anything over the last decade it’s that the stock market is volatile and difficult to predict with precision. Even Warren Buffet can’t tell you exactly when a stock will go hot or drop like a rock. Which is how the whole concept of dollar cost averaging came to be. According to Investopedia.com, it’s a technique of buying a fixed dollar amount of a particular investment on a regular schedule, regardless of the share price. More shares are purchased when prices are low, and fewer shares are bought when prices are high. Dollar-cost…
  • Fundraising is marketing

    Drew McLellan
    4 Aug 2015 | 1:30 pm
    Let’s face it — fundraising is marketing. I love the stories of the good old days in my community.  You’ve probably already heard the same sorts of stories in your community too.  How the “founding fathers” would gather over coffee and when the community had a need, they’d each pull out their checkbook and invest in the solution. Many of those men and women have streets or foundations (or both) named after them and their mark will forever be a part of most of the cities in our country. There are quite a few charities that owe their start or a portion of their success to…
  • Pinpoint your sweet spot customers

    Drew McLellan
    20 Jul 2015 | 6:40 am
    We’ve talked quite a bit about the importance of understanding who you can delight when it comes to looking for new customers — finding those sweet spot customers and turn them into your best marketing tool. Rather than trying to be something for everyone — the smartest businesses understand that they’re the perfect solution for a certain subset of potential customers — and those are the prospects they should target and pursue with a vengeance. To help you get your arms around this idea and put together a game plan — we’ve created this list of…
  • Playbook for word of mouth

    Drew McLellan
    6 Jul 2015 | 6:34 am
    Ted Wright’s new book Fizz (affiliate link) is a fantastic playbook for word of mouth that’s fun to read and easy to connect with your business and how you could take the examples and modify them to work for you. Wright works hard to demystify this area of organic marketing that seems to create so much confusion and missteps. you’ll appreciate the examples of both what works and what happens when things go really wrong. No matter what size is your business, you’ll be able to implement the ideas on the book as it explores strategies, techniques, and approaches of…
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    Marketoonist | Tom Fishburne

  • marketing to younger generations

    tomfishburne
    30 Aug 2015 | 4:06 pm
    A marketing friend shared with me that one of her brand’s biggest challenges was how to stay relevant with the next generation of consumers. Many brands are having a generational identity crisis. While still obsessing over Millennials, marketing teams are also starting to retool their brands to resonate for Generation Z (whose oldest members turn 18 this year). This results in some brands superficially acting like the stereotype of a younger consumer. There’s no shortage of advice on how to reach younger generations by learning to speak their language. But I think brands risk coming…
  • data-driven decision making

    tomfishburne
    23 Aug 2015 | 9:22 am
    I heard a marketer say recently, “Publishing numbers in a powerpoint deck does not make them true.” We have never had greater access to data to make decisions. But it has also never been easier to cherry pick data to support whatever point we’re trying to make. Being data-driven in our decision making increasingly means being data-skeptical. Whether intentional or not, bias in how we work with data can skew results. There can be bias in the data we select and bias in how we interpret the data. And biased data can lead to poor decisions. This is particularly true when pitching an idea,…
  • design thinking

    tomfishburne
    16 Aug 2015 | 4:47 pm
    Design Thinking is one of the more hyped (and frequently misunderstood) terms in business. Many companies have jumped on the Design Thinking bandwagon without really knowing what it means. The term is frequently trotted out to describe just about any organization — even organizations with a pretty superficial appreciation of Design. Sometimes the Design Thinking term gets confused with its props and artifacts. It can be easy to assume that all an organization needs to “do” Design Thinking is an offsite, a whiteboard, and a stack of sticky note pads. As a result, Design Thinking has…
  • Instagram advertising

    tomfishburne
    9 Aug 2015 | 10:52 pm
    There are suddenly many more marketers trying to figure out how to resonate on Instagram. Last week Instagram opened the advertising floodgates, dropping the minimum spend and switching on an Ads API so that brands can start campaigns without talking to a rep. This is after a lengthy trial-and-error period with pilot campaigns. As so many brands rush into Instagram at the same time, it will be interesting to see what approaches work and what falls flat. In the short-term, we’ll probably see a lot of “tire kickers” – brands reusing assets from other social campaigns and treating…
  • ad viewability

    tomfishburne
    2 Aug 2015 | 9:38 pm
    This is one of of those rare cartoons where I didn’t have to exaggerate anything to make a situation sound ridiculous. The digital ad world has been is a state of disarray since Google shared the results of a study 18 months ago that a whopping 56.1% of display ad impressions are not even seen. And the criteria for whether an ad is officially considered “viewable” by the IAB is a pretty low bar: at least 50% of the ad pixels on screen for at least a second. Brands that historically have been paying for “ads served” rather than “ads viewed” are naturally pushing to change the…
 
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    Personal Branding Blog - Stand Out In Your Career

  • If You Don’t Have A Sense of Humor, Get One

    Debra Benton
    31 Aug 2015 | 2:30 am
    You will not succeed without a sense of humor. Many CEOs have told me they see humor as a test to whether they want to work with and be around a person. Good leaders aggressively seek out an amusing angle in dealing with others, whether through light humor in a serious situation or the careful use of irony. A person with humor mainly takes the doubt level down a notch and the trust level up. Bringing appropriate fun to serious and not-so-serious situations also makes you a formidable force. In a recent study people under twenty-five and women of all ages were determined to be the least…
  • Building Trust at Work

    Nicole Smartt
    30 Aug 2015 | 10:30 am
    Trust is essential when building a healthy and productive work environment. Whether you’re leading an entire department or you work hand-in-hand with a just a few coworkers, it’s important to build trusting relationships. Trust is essential to maintaining the company’s brand as well as supporting a healthy and fun work environment. Here are five tips to help build trust with both your coworkers and your superiors: Be honest and share information completely. Be straightforward and honest with everyone, and expect the same in return. Be open to others’. Don’t dismiss an…
  • How to Present Yourself Like an Executive 

    Ken Sundheim
    30 Aug 2015 | 2:30 am
    In business, no man or woman obtains a top job, lands an extraordinary deal or develops a significant following without a combination of poise, authenticity and confidence in their abilities. That combination of poise, authenticity and confidence is the foundation of what is referred to as executive presence. Needless to say, having a presence that conveys confidence and capability is an absolute precondition for success. Regardless of whether you’re a banker, a sales professional, musician or recruiter, how you present yourself matters enormously. Impeccable Image is Imperative Contrary to…
  • Attract Customers to Your Personal Brand with Facebook

    Susan Gilbert
    28 Aug 2015 | 12:30 pm
    With the recent Facebook changes on Pages, selling can become more of a challenge for brands because of a lack of visibility in the news feeds. When Pages were first launched it was easy to attract Fans and their engagement. Today, paid advertising has become an important component for Page growth – but there are also professional apps that allow brands to sell without ever having to leave Facebook. Many brands and businesses rely on their Facebook Page as a place to attract new leads, drive promotions and website traffic. By tapping into social media resources you can attract new Fans…
  • How I Re-Branded Myself After a Big Career Change

    Nathaniel Broughton
    28 Aug 2015 | 10:30 am
    For over a decade, I built online businesses. My focus was primarily marketing. Create content, promote it, and optimize website conversions. Over time, I built a reputation in the industry by blogging, networking, and speaking at industry conferences like Pubcon. In fact, I attended Pubcon’s signature event in Las Vegas ten years in a row. Not a bad way to rack up Vegas trips in your twenties. Last year, I suddenly changed course. I sold my businesses, and found myself in a brand new world where I knew no one (and no one knew me). Perhaps even more daunting, my decade-long run building…
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    Igor

  • Our Latest Naming Work Launches: Zoic

    igor
    22 Aug 2015 | 7:29 am
    Zoic Capital is a life science and medical technology venture capital firm focusing on concept to early stage opportunities.Zoic is a suffix meaning “of life” – as in Paleozoic, Cryptozoic, Protozoic, Mezozoic, et al. Zoic is short, unique, and has a great look & sound.Zoic sums up what the company is about in a disruptive, differentiated & intriguing way. An instant classic.
  • The Difference Between PR, Branding, Marketing & Advertising

    igor
    21 Aug 2015 | 7:40 am
  • Igor’s CEO on NY1 today

    igor
    11 Aug 2015 | 7:03 pm
    July 30, 2015How One Man Helped Name Many of Today’s Popular Travel BrandsBy Valarie D’Elia One man’s agency is behind the names of many popular travel brands. Time Warner Cable News’ Valarie D’Elia filed the following Travel with Val report.Vegas hotels with names such as Wynn, Aria and the Signature at MGM Grand come from a partnership with the creative mind of Steve Manning. He is the founder of Igor Naming Agency, a 13-year-old business in Marin County, California.“You’ve got to do something that taps into people’s brains and makes sense, and makes…
  • Our Latest Naming Work: Sliver Vodka

    igor
    10 Aug 2015 | 5:46 pm
    An extraordinarily interesting and challenging naming assignment: Find a name that works for “All natural fruit infused” AND it had to be “a sexy / edgy name”.“Sliver” is spot on the confluence of these seemingly disparate ideas.And of course the name had to be a word that “had never been used for a food or beverage anywhere in the world”. Simple.Sliver Vodka
  • Tesla – Anatomy of a Great Company Name

    igor
    10 Jul 2015 | 4:40 am
    Tesla is a fantastic name for revolutionary electric car company, but not a name that could navigate a typical corporate naming process and survive.The death of a thousand cuts would include:We can’t acquire Tesla.com, we’d have to use Teslamotors.com, a non-starter. Electrificity.com is available. Let’s go with “Electrificity” instead – we can get the domain.Nicola Tesla’s inventions were all in AC, not the DC battery power the cars use. Edison was the man when it came to DC. Tesla advocated the oppositeMost people don’t know who Tesla…
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    GIRVIN | Strategic Branding Blog

  • It’s the Day of the Bowtie

    Tim
    28 Aug 2015 | 10:00 am
    Tim Girvin and Jack Larsen, at his Park Avenue Studio A fashion archetype, reconsidered. It’s good to hear that the bow tie is coming back. Somewhere around ten years back I’d moved past that detail — the suit, the oxford shirt, the bow tie. That was a legacy fashion configuration for me – and I moved past them — now, mostly black jeans, black work shirts, black cowboy boots; black, black, black. Drawing with black inks, it makes sense to wear black — nothing shows. And yes, I still draw. But there is an inherent craft to making, tying and wearing bow ties [nothing difficult,…
  • The Sigil, The Signal, The Symbol

    Tim
    25 Aug 2015 | 9:00 am
    Design as a Transportive Tool ––––––– We’ve talked about sigils. Most of you might know about the sigil as a House Seal in the Game of Thrones. And I’ve written long about them — the sigil, the signal, the signature, the signing. I reach back to my childhood for the beginnings of this telling. As designers, it’s about the magic of the work: what we do as designers — that changed people’s lives — is that we transport them, put them out — another place, take them to this other plane, a new imagining — jump them, force them to leap, from one place of perception to…
  • WHAT BECOMES A LEGEND MOST?

    Tim
    20 Aug 2015 | 9:00 am
    LEGENDARY CULTURES AND BRANDING: LEGACY BRANDS WITH SOUL Brands with soul, brands that tell authentically-founded stories, true brands that people care about. Are they invented, built, restored, or managed as a legacy? All of these, and more. LEGEND BRANDING: What is the heart of legend, most? Legend is derived from reading, as in “something that should be read; perhaps as in the context of a reading of a text, for a day, on a day, as in a ritualized study, a remembrance – the heart of the word is about transmission. In anything, legend-building brand strategy would start with approach…
  • The Quest For Magic

    Tim
    18 Aug 2015 | 9:00 am
    The Journey of Mystery — Finding Soul, Designing Creativity, Building Solutions. Finding What Can’t be Known I revisit this earlier journal entry. Part of my history, as some know, is a viral curiosity that takes me to some unlikely places. Looking for answers, inspirations, solutions, contact with the mysterious. But places, and people, that require some effort to get to. I mean this literally and metaphorically. I don’t look for easy work. I look for inspiration. I seek learning relationships. And I pursue people — and their brands — that I admire. And, to the notations below, and…
  • Slow Attention: Spinning Life in the Everglades — Primeval “Swamp Time”

    Tim
    14 Aug 2015 | 10:00 am
    Girvin, Inc. The Art of Seeing Slower: Examinations of Focus, Attention and Precision — the Slow Time: the art of looking slow. I spent some time, working in, and exploring, Florida — some: Sarasota; some: Miami; some: Plantation. I gave a talk down there, a presentation — then hit the road. During the presentations, I was thinking about the messages that I offered, how I stood — the gesticulations of my body, and how I must have looked to the listeners. But what struck me was “how they looked at…” Furtive, bird-like glances and scans, out of focus, speedy and glassy-eyed. As a…
 
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    Greteman Group » News & Views

  • The Multilingual Advantage of Bizav

    Sonia Greteman
    13 Aug 2015 | 9:42 am
    English has long been the language of aviation. For cockpit and air traffic control communications, that’s not going to change. But we do see a shift underway. A glance through ABACE show dailies makes it clear that English no longer has an exclusive hold on aviation marketing and information. Most of the stories ran in...
  • Chicago Tribune; Wichita’s new airport terminal makes an unmistakable aviation salute

    Greteman Group
    9 Aug 2015 | 9:31 am
    By John Handley WICHITA, Kan. — Wichita’s new $200 million airport terminal looks like a plane wing, which makes perfect sense because this largest city in Kansas boasts that it is the Air Capital of the World. “More than 300,000 planes have been built in Wichita since the 1920s,” said Victor White, director of the...
  • Make Your Marketing More Entrepreneurial

    Deanna Harms
    5 Aug 2015 | 8:54 am
    Entrepreneurs have a penchant for action. For sizing up opportunity and seizing it. Marketers would do well to adopt more of this philosophy. We could start by looking at lessons learned from one who personified innovation at its best: Fran Jabara. Wichita lost this 90-year-old boundary-pushing business advocate last week. His passing has generated countless...
  • 10 Questions as You Consider To Exhibit or Not to Exhibit

    Ashley Bowen Cook
    29 Jul 2015 | 1:17 pm
    With the growing number of aviation tradeshows to select from each year, it becomes impossible to attend all. How do you determine which to skip? The cost of each show varies, but all demand a significant investment of resources. Both in hard costs and in people power. The average fabrication cost of a booth at...
  • Wichita Business Journal; Kansas ethanol group adopts new name

    Greteman Group
    29 Jul 2015 | 7:54 am
    The following is an excerpt from the Wichita Business Journal’s coverage on July 29: The Kansas Association of Ethanol Processors has changed its name. Those involved say the rebranding is intended to provide a broader outreach platform for the organization’s various initiatives. Renew Kansas worked with Greteman Group to create a new brand and logo....
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    Adweek : Advertising & Branding

  • Ad of the Day: Gross Old Razors Bring Cutting Humor to Dollar Shave Club's New Campaign

    31 Aug 2015 | 9:27 am
    Ever since his famous 90-second ad in 2012, Dollar Shave Club CEO and founder Michael Dubin has served as the brand's charming pitchman. But now he has company in the form of some talking mascots—sort of.  For the mail-order razor service's latest campaign, Dubin is joined in three 30-second spots by dirty, crusty, disgusting old razors who work as anti-mascots for the brand's competitors. It's a fun, albeit gross, concept.  "In the last campaign, we had fun with some customer frustrations in the store," said Dubin. "With this campaign, we're…
  • Reynolds Made a Clever Instagram Cookbook That Feels Like an 'Endless Table'

    31 Aug 2015 | 8:02 am
    Foodies are already some of Instagram's heavy hitters, so Reynolds turned its account into a giant dinner table by stitching together glossy, overhead pictures that take advantage of the app's grid layout. This year, Reynolds and Havas Chicago plan to make eight dinner tables, each of which is made up of 21 dishes. Each uploaded photo links to another Instagram account that lays out all of the individual ingredients in a dish and features a link to the Reynolds website with the recipe. For example, clicking on a recipe for a strawberry crumb bar directs users to an Instagram account…
  • Watch This Man Ambush Smokers at the Point of Sale With a Brutally Personal PSA

    31 Aug 2015 | 8:00 am
    Even if your smoking habit doesn't kill you, it can still make you miserable. A new PSA from the Brazilian state of Paraña illustrates that point quite effectively with this long-form story of a middle-aged man whose generally happy life is marred by an illness that waited 14 years after he quit smoking to strike. In a dulcet voiceover, João Cândido introduces introduces himself as a grandfather, professor and president of his Rotary Club. Then, in a reality-style portion of the clip, he plays a vendor at a newsstand, selling cigarettes to customers, with a twist. In…
  • The Couple Who Quit Their Ad Jobs to Travel the World Ended Up Poor and Scrubbing Toilets

    31 Aug 2015 | 7:39 am
    You remember Chanel Cartell and Stevo Dirnberger, the South African couple who quit their agency jobs this year to travel the world and document the experience. It sounded like a dream, and the lovely Instagram photos have made it look like one. But halfway through their year-long odyssey (they're currently in Athens, having traveled 25,000 kilometers so far), they've posted a reality check on their blog—a post titled "Why We Quit Our Jobs In Advertising To Scrub Toilets"—in which they share "the uglier side of our trip." It turns out that following…
  • Ads for the World's Greatest Baby Stroller Suddenly Sell Something Else Entirely

    31 Aug 2015 | 6:15 am
    Does your baby need a stroller that comes with 4-by-4 suspension, a sandbox, a holographic projector and a bubble machine? In our tech-crazed society, where everyone grows up to be an astronaut or coder, such a contraption—dubbed the "Latot" in ads from The Martin Agency—seems like a quasi-reasonable proposition. (WeeBabe would sell out of them in 15 minutes.) Alas, it isn't real. It's the central gimmick in an amusing parody campaign for an entirely different type of consumer service, one that has nothing to do with babies. In a somewhat risky move, the identity…
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    Brains on Fire

  • The Stuttering Presenter

    John Moore
    31 Aug 2015 | 6:36 am
    It’s funny. I stutter but I make a living speaking at conferences. A stutterer isn’t supposed to get up in front of people and talk. Yet, that’s what I do. One of the most rewarding experiences I have is when someone from the audience comes up to me afterwards and tells me their story about overcoming stuttering or their story about how they still struggle with stuttering. It’s always a tearful moment for me when a parent shares that their son or daughter stutters and that I have given them hope of a more fluent life for their child. Hope is what people who stutter and parents of…
  • The overview effect for marketers.

    Robbin Phillips
    26 Aug 2015 | 6:25 am
    I’m reading Arianna Huffington’s book THRIVE. And I really do love it. This morning as I sat on my back porch reading before I started the day, I stopped and highlighted this set of words:  “Astronauts have often reported transformational experiences when they look back at Earth, a phenomenon that has been called “the overview effect.” As Edgar Mitchell, the sixth man on the moon, described it, “There was a startling recognition that the nature of the universe was not as I have been taught…I not only saw the connectedness, I felt it…I was overwhelmed with the sensation of…
  • NOW HIRING: Earth Street Citizen Correspondents

    Amy Taylor
    24 Aug 2015 | 7:40 am
    Hear ye, hear ye! Our amazing clients at the Environmental Defense Fund are looking for a few good men and women to hop on board as Earth Street Citizen Correspondents. If you live in the Boston, New York or San Francisco areas, can capture a great photo, get energized meeting new people and feel passionate about the future of the environment…let’s talk! See below for more details. The post NOW HIRING: Earth Street Citizen Correspondents appeared first on Brains on Fire.
  • Friday Fotos | Fix the Furniture Edition

    Amy Taylor
    21 Aug 2015 | 1:18 pm
    Real men chews pink.  This is Jonah. His official position at #BOFLA is “Jack of All Titles”, because…well, the man can do it all. One of his greatest pleasures is seeing the look of surprise on people’s faces upon hearing he was once a college athlete. You can find his name in the ‘Special Thanks’ of several albums at your local record store. He loves GOOD (he made us specify) music, and he also loves feeling like he discovered a new band — BEFORE you. In fact, when asked to provide his favorite song for the summer, he promptly declined. “Not really my…
  • How to REALLY think like your customers.

    Robbin Phillips
    20 Aug 2015 | 7:12 am
    If you google “how to think like your customers” you’ll find tons of sales trainers and marketing folks talking about “how to get your customers to buy more stuff”; which is on our minds as marketers for sure. But, as Marty Neumeier says in his new book The Brand Flip, the new world of marketing is more about creating a brand that customers want to JOIN. Here’s a few nuggets John Moore shared with me after reading The Brand Flip: Today’s customers no longer BUY brands, they JOIN brands. Companies may SELL products. But customers JOIN brands. They sign up with companies that…
 
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    Movéo

  • What’s the difference between successful and unsuccessful content?

    Movéo Team
    31 Aug 2015 | 8:33 am
    Content may be king when it comes to marketing, but there’s still confusion about what types of content are valuable, how to create effective content and how to share it with your target audience. Throughout August, we discussed the multitude of ways to improve your customer experience by developing targeted, data-driven strategies to meet the needs of your customers. This month, we’re focusing on the content you need to create to compel them to action. The best content grows from a desire to meet your target market’s needs, and combines quality creative with data and insights to…
  • Brand Names – The Root of Good Brand Architecture

    Movéo Team
    28 Aug 2015 | 1:00 am
    Most companies operate something like this: Invent or develop something the market wants Give it a brand name Get it out there and sell it There is so much involved with 1) and 3) that 2) can just seem like a natural and straightforward bridge between the two.  You’ve got a great product, the engineers say it’s just what the market needs, so they give it a name.  Marketing begins putting together campaign and sales materials so you can get some revenue in the door. Do this over and over again, and you have a stable of products with lots and lots and lots of brand names. Add in the…
  • Three brands that are delivering great customer experience

    Movéo Team
    26 Aug 2015 | 1:00 am
    According to Regalix’s “State of B2B Customer Experience 2014” survey, 81% of executives rank customer experience among the top priorities of their organizations. To help your organization learn from the best, we’re bringing you a few examples of B2B and healthcare brands that are leading the pack when it comes to making their customers happy. OverDrive: a website that serves every market segment Overdrive, a provider of digital audiobooks and e-books, serves organizations in several industries. Their website must speak to both the publishers and the distributors of audiobooks and…
  • Zebra Technologies case study: creating better customer experiences through content

    Movéo Team
    24 Aug 2015 | 8:22 am
    For over 40 years, our client Zebra Technologies has provided innovative products and solutions to businesses around the world, from scannable wristbands that allow hospitals to better track patient data to interactive self-service kiosks for retailers. With so many disparate audiences to reach, Zebra needed to make each customer segment feel well-served by demonstrating an understanding of their needs and a commitment to solving their problems. When Zebra hired Movéo, it was clear that the focus of our work would be on transforming their “one-size-fits-all” approach into smart, tailored…
  • Is your customer experience creating brand advocates?

    Movéo Team
    21 Aug 2015 | 1:00 am
    A brand advocate is more than a loyal customer: they are a customer so loyal, they’ll go out of their way to tell their colleagues and friends about your product or service. Brand advocates are your best sales tool. They reach people your marketing may not, and they speak to their connections with a trusted voice. Every business wants to grow its pool of brand advocates, and hands down, the best way to do this is by creating an excellent customer experience. Delight customers at every stage of the buying cycle and in their ongoing relationship with your business, and you are likely to…
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    The Name Inspector

  • Put a Z on it

    The Name Inspector
    13 Aug 2015 | 9:24 am
    The letter Z has a magical quality. OK, that might be going a little overboard. Let’s just say Z is a bit of a novelty in the Latin alphabet, a relative latecomer that was originally used only in words borrowed from Greek. People just love Z, with its dynamic zig-zag and zippy sound. That’s why you can take a perfectly ordinary word, replace its first letter with Z, and zap! you’ve got a company name. The Name Inspector first noticed this as an actual trend when he encountered the food website named Zomato. This is unmistakably the word tomato with the initial T replaced by…
  • The best thing to drink right now…and what to call it

    The Name Inspector
    8 Aug 2015 | 8:27 pm
    This is a Sunburn. The Name Inspector is not a food writer like his friend Molly Watson. But he does like to eat and drink. And his favorite thing to drink lately is a concoction he came up with all by himself. This drink has only two ingredients (three if you include ice) and The Name Inspector is almost certainly not even the first person to combine them. But he did come up with the combination independently, driven by a thirsty curiosity, and most importantly and topically, he came up with just the right name for the result. This is the Sunburn. It consists of about two fingers of Campari…
  • Budtenders vs. biketenders

    The Name Inspector
    31 Jul 2015 | 5:01 pm
    This is a bona fide Seattle pot shop (with a food truck out front, obvi). It has real budtenders inside. Two recent neologisms based on the word bartender will be bandied about in Seattle this weekend, and The Name Inspector believes that comparing them might yield some interesting insights. The new words are budtender and biketender. A budtender is someone who works in a marijuana store or medical marijuana dispensary, helping people select the right kind of marijuana for them. The Name Inspector happens to live in one of the four U.S. states that have legalized the recreational use of…
  • When you are your own client

    The Name Inspector
    27 Jul 2015 | 3:09 pm
    From a namer’s point of view, a name has to work in two ways. First, it has to be smartly conceived and well designed linguistically. If it is, it’s likely to achieve what it needs to and be liked by people. Second, it has to meet the client’s expectations and standards. Sometimes those are more idiosyncratic. One thing The Name Inspector asks new clients to do is list some names they like. The names don’t even have to be related to their business. This exercise can reveal expectations and standards the client might not even be aware of. For example, a client might, as…
  • Professor Name Inspector is a real Dawg

    The Name Inspector
    30 Apr 2015 | 2:41 pm
    The University of Washington is one of those grand, beautiful flagship public universities and a driving force in Seattle’s hopping economy. The Name Inspector has loved the UW ever since he moved to Seattle, and not only because he happens to be married to a brilliant and beautiful history professor who works there. Heck, his kids even learned to ride their bikes on Red Square. But now The Name Inspector will have a more official connection to the Huskies. He is delighted to announce that he has accepted an offer to become a Professor of Practice in the UW’s Department of Communication!
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    Metropolis Creative

  • A Painting a Day

    Michael Flint
    31 Aug 2015 | 7:00 am
    I started oil painting a few years ago because we needed something on the walls, and I couldn’t stand the though of my wife going to the store to buy a picture. I’m not bad — I did go to art school way back when. The problem is, I’m not very quick at it. I’m on my fourth painting in four years and this one just isn’t getting finished. So a couple weeks ago,  I challenged myself to a painting a day while I was on vacation that week. My goal, was to loosen up and use broad strokes. I thought I would become a faster, better painter. And perhaps a little more…
  • Is Your Website Up to Speed?

    Michael Flint
    14 Jan 2015 | 1:36 pm
    I recently spoke at the Harvard Club about how to improve your website. It was part of Welsh Consulting‘s business seminar series. We covered Branding & Messaging, Site Architecture, Website Design and Development, Search Engine Optimization, Social Media Integration, and ended with recommendations on how to work with a website designer or an agency. You can download the presentation here. And if you’re interested in having a conversation about your website, please reach out to us! The post Is Your Website Up to Speed? appeared first on Metropolis Creative.
  • Inspired to Act

    Michael Flint
    24 Sep 2014 | 12:23 pm
    I was really looking forward to attending the FutureM / Inbound Marketing Summit last week – not really knowing what I was going to get out of it. I go to conferences to meet and re-meet people and to learn new ideas, but most of all, it’s a chance to recharge. Sometimes we need that external force to make us look at things with a different lens. On Thursday morning, I settled into one of 8,000 seats near the front of the room to see what Martha Stewart could offer us. I wasn’t prepared to be thoroughly delighted with her charm and sage knowledge. Not being much of a home…
  • Drive Sales with Three Messaging Methods

    Jeff Cutler
    19 Feb 2014 | 12:56 pm
    Common sense dictates that we know how to interact with our clients, partners and staff. Without clear communication, any effort to complete a task is destined to fail. Never is that more important when you’re building a business, sharing your brand mission and messaging and reaching out to buyers. While your visual image is important – mostly because people won’t even click your site if it looks like it was created in Microsoft Word by your nephew – there’s a critical nature to your messaging too. Both work in concert to deliver information to audiences. And it’s those…
  • What Makes a Website Design Amazing?

    Michael Flint
    20 Jan 2014 | 9:59 am
    A lot of people don’t actually know the difference between a poor website design, an average website design, and an amazing website design (besides the price.) At a minimum, a good website design should: • Set the right brand tone immediately • Funnel users to the content they want or need the most • Look attractive to your target audience • Have the right content in the right places • Use calls-to-action in the right spots (CTA’s) • Be intuitive to use • Employ good Search Engine Optimization (SEO) • Be easy to update Poor Website Design A poor website design…
 
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    Latest Thinking

  • Amazon And Jeff Bezos: Legacies Are Built On More Than Just Capital

    rlevick
    28 Aug 2015 | 11:54 am
    In this article published on Forbes.com, I examine Jeff Bezos' response to the New York Times' expose on Amazon's brutal work environment.    Read the full article here.  Specialty  Employee Misconduct Labor & Employment
  • Samsung's Duel with Elliot: The Activist Challenge Isn't Over

    rlevick
    27 Aug 2015 | 2:21 pm
    In this article published on Forbes.com, we examine the challenges Asian companies often face when dealing with Western shareholders.    Read the full article here. 
  • From Coffee to Cabernet: Is Starbucks Losing Focus or Reinforcing its Brand?

    marnoff
    19 Aug 2015 | 7:02 am
    Starbucks recently announced that 24 more locations across the country will become Evening Stores, meaning they will offer beer, wine, and “savory small plates” (think truffle mac and cheese and goat cheese flatbread) in the late afternoon and evening hours. That will bring the number of beer and Bordeaux barista locations to 70 nationwide.    Is this a sign that Starbucks is losing its focus, or is this another innovative marketing plan for the company? Only time will tell, but Starbucks has been testing this concept since 2010 in various markets. In its fact sheet, Starbucks cites…
  • Malaysia Air and the New Normal: Some Crises Never End

    marnoff
    14 Aug 2015 | 6:55 am
    One of the basic rules about crisis communications is that in the early stages of an incident, you must only provide the facts and not speculate on what might be. While people are always hungry for information, communicators must be disciplined about staying with what is confirmed so that they can maintain credibility as the crisis unfolds.   In today’s digital world, where news spreads quickly and misinformation can live on forever, this rule is even more critical. Case in point? The executives at Malaysian Airlines and Malaysian government leaders who are feeling, once again, the impact…
  • Trump and Company: For Every Candidate, A Crisis

    rlevick
    7 Aug 2015 | 1:20 pm
    In this article published on Forbes.com, we examine the obstacles each Republican presidental candidate needs to clear to avoid becoming an "also-ran."    Read the full article here. 
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    brandchannel:

  • Hulu Scores Epix Deal as Netflix Contract Expires

    Mark J. Miller
    31 Aug 2015 | 9:10 am
    Netflix told the world Sunday that it wouldn’t renew its distribution deal with premium network Epix, which means its 65 million members will lose access to films made by Lionsgate, MGM and Paramount at month’s end. That deal had been in place since 2010. Epix didn’t sit around waiting for Netflix to come back to the negotiating table. Instead, a few hours after Netflix’s announcement, Hulu made its own announcement that it had inked a multi-year deal with Epix that will have that brand’s around 10 million subscribers watching The Hunger Games and Transformers by the end of…
  • A Blurry Look at the UK’s Specific Scenario Vlogger Ad Guidance

    Abe Sauer
    31 Aug 2015 | 7:45 am
    AmazingPhil’s Oreo Lick Race can be thanked for this. For the third time in as many years, the UK’s Committee of Advertising Practice (CAP) has released disclosure guidance for video bloggers (aka, the horribly named, “vloggers”). If the CAP’s previous rules left vloggers unclear, its new set of guidance offers a handful of specific scenarios where disclosure is required.   But then it provided no ruling on what that disclosure should be. “Is that entertainment? Advertising? Product placement? Or useful information for viewers?” That’s how John…
  • Denny’s Proposes ‘Peace Burger’ to Burger King After McDonald’s Snub

    Mark J. Miller
    31 Aug 2015 | 6:57 am
    McDonald’s and Burger King have had a long rivalry. So it didn’t come as a big surprise when Mickey D’s rejected the idea from Burger King last week that the pair sell a McWhopper at a popup store in Atlanta to celebrate World Peace Day on Sept. 21. The offer came via full-page ads placed in the New York Times and Chicago Tribune. .@McDonalds let’s #SettleTheBeef to raise awareness for @PeaceOneDay. #McWhopperProposal http://t.co/GEXRHve53D pic.twitter.com/o3APQ2QzKC — Burger King (@BurgerKing) August 26, 2015 Now Denny’s wants in on the action. The fast-casual chain known…
  • Brand News: Apple, Denny’s, Facebook and More

    Dale Buss
    31 Aug 2015 | 6:17 am
    The latest branding and marketing news and other happenings: Apple riles publishers with ad blockers. Denny’s uses ad to propose mash-up burger to Burger King. Facebook adds tool to detect unauthorized posting of video. Fiat Chrysler CEO Sergio Marchionne resurfaces idea of “bearhug” merger with GM as Fiat pins hopes for revival on new 500X crossover. Netflix ends Epix cable deal, pulling high-profile films. P&G cuts CEO Lafley’s bonus after earnings shortfall. IN OTHER NEWS: Alibaba targets rural China for e-commerce growth. Blue Bell ice cream returns.
  • Roar Hopes Giants’ Odell Beckham Jr. Will ‘Catch’ on as Brand Spokesperson

    Dale Buss
    28 Aug 2015 | 1:10 pm
    Odell Beckham Jr. keeps turning last season’s one-handed-catch-for-the-ages into marketing gold. He was recently featured in an NFL Fuel Up to Play 60 commercial, recreating his one-handed touchdown grab against the Dallas Cowboys. And now, just in time for that start of what he hopes will be a new season of circus catches, the New York Giants wide receiver has partnered with Roar Beverages to be its national spokesperson and star of the brand’s first-ever national advertising campaign, partnership marketing efforts, product development, and social and digital programing. Beckham…
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    Logo Design Blog

  • How to plan out different iOS development Mobile Apps

    Ben Johnson
    29 Aug 2015 | 4:35 am
    For developing an application you don’t need a highly qualified professor of computer science or a technology genius to come up with a successful mobile application. On the contrary, all you require is to discover the accurate combination of what individuals want, what individuals need, and what you can do with today’s digital technology and  [ Read More ]
  • Android App- a blessing for your business

    Ben Johnson
    24 Jul 2015 | 5:11 am
    In this digital era, smart phones have become your constant companion because you use these devices for a variety of useful jobs in your daily lives. To enhance the user experience of smart phones, there are millions of applications which are used for achieving many things. Today marketers are trying to penetrate the market with  [ Read More ]
  • Get iOS app development for your business

    Ben Johnson
    1 Jul 2015 | 12:18 am
    In this economic environment many businesses want to gain maximum benefit from alternative platforms like digital and mobile platforms. Mobile usage has proven lucrative for many businesses from past few years because it is not just cost-effective but it is also far-reaching. Whether you have set-up your business recently or you are searching for an  [ Read More ]
  • Save your brand from cheap web design offers

    Ben Johnson
    21 May 2015 | 1:11 am
    This is about your corporate website, your brand presence in the online market exposure. As a business entrepreneur or marketer, you must know how many benefits your website brings in for your business. That is why it is best if you save your website now from any cheap web design offer that comes your way.  [ Read More ]
  • 7 most popular Ecommerce Websites in the world

    Ben Johnson
    10 Apr 2015 | 1:01 am
    People from around the world are increasingly shopping online, which is why more and more companies are creating their own ecommerce website.Let’s have a look the world’s most popular online stores. 1.       Amazon Amazon was founded in 1994 by Jeff Bezos. Originally, amazon started out as an online book store but soon it began selling  [ Read More ]
 
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    yinkaolaito.com - the branding gavel, brand communication expert, nigeria brand consultant, social media expert

  • Idea, branding and guts; all you need to know about…

    yinkaolaito
    31 Aug 2015 | 1:54 am
    The dynamism of life teaches us all to be proactive and not reactive if we must become successful. It also demands we take learning seriously. But the final stroke is in the application of the knowledge we gained through consistent action in the right direction. Taking action is a risk in itself. Life without calculated […]
  • 5 Digital marketing lessons I learned from Zain Asher of CNN and Cohbam

    yinkaolaito
    30 Aug 2015 | 4:06 am
    Professionals are not just professionals because of what they know but what they keep learning and giving. Learning is a life long thing. When we stop learning we stop being relevant no matter what we know now. Being a digital marketing professional is fun especially when it is what you love; not only because of […]
  • Nigerian and blogging ethics: Seun Oloketuyi Etal, A Case study

    yinkaolaito
    26 Aug 2015 | 7:49 am
    Blogging, online writing has become a favourite pass time. For some, it helps them to kill boredom. While for others it is avenue to make money, share their thoughts, build thought leadership; expand personal and corporate horizon. One of my reasons for blogging is the fact that it gives voice to the voiceless. It can […]
  • Video resume: 5 reasons professionals should consider it Now!

    yinkaolaito
    26 Aug 2015 | 5:41 am
    We live in a changing world. The world of work is rapidly witnessing its own changes. Technology, albeit internet is doing a lot of damage to age long tradition and no one is spared. Unlike before when job boards are great places to search for new position, things have moved in such a fast phase. […]
  • Can crowdfunding help my ideas, talents flourish? A case study of Torera Idowu

    yinkaolaito
    23 Jul 2015 | 7:21 am
    We live in changing world, technology keeps throwing things at our faces. Things that were practically impossible five decades ago are now easy to do even if you do not leave a particular location.  There are things  that are available around us which many still think they need  lot of energy and travelling to come […]
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    Executive Resume Branding

  • How Search Engine Optimization (SEO) Impacts Executive Job Search

    Meg Guiseppi
    26 Aug 2015 | 4:42 am
      You’re probably aware that, when you’re job-hunting, you need to have a diverse, personal brand-reinforcing online presence, to attract recruiters and employers, when they’re searching for and assessing good-fit candidates. Any content about you that you want them to find needs to be easy for them to find. That means that the content must be easily accessible to them, when they search relevant key words and phrases on Google, Bing, LinkedIn, etc. And the content needs to land towards the top of search results for those keywords, to be sure they’ll see it. How…
  • Deadly LinkedIn Mistake: Anemic, Incomplete Profile

    Meg Guiseppi
    3 Aug 2015 | 4:25 am
      I’m constantly surprised by how many executive job seekers still haven’t fully embraced LinkedIn for job search and career management. Sure, they all at least have a presence on LinkedIn . . . usually a minimal profile with job titles and educational background. But too many of them have very little content in the many profile sections LinkedIn provides. 3 Reasons a Sparse, Anemic LinkedIn Profile Can Actually Hurt Your Executive Job Search 1.  Personal Branding Your LinkedIn Profile is an ideal place to build and communicate your personal brand and unique value to your…
  • Think Like an Executive Resume Branding Pro – 10 Resume Do’s and Don’ts

    Meg Guiseppi
    16 Jul 2015 | 3:59 am
      Part 5 – Insider Executive Resume Tips To Capture Attention and Land Interviews Have you ever wondered how a professional executive resume writer knows what to include in their clients’ resumes, what to exclude, and how to position the right information, in the right ways? This 5-part series will help you understand how to create an interview-generating, brand-reinforcing executive resume. Here’s what you learned in the first 4 parts of this series: Part 1 – Target Your Executive Resume for the Hidden Job Market Part 2 – What Personal Branding Is and Is NOT Part 3 –…
  • Think Like an Executive Resume Branding Pro – Write Your Executive Resume

    Meg Guiseppi
    2 Jul 2015 | 4:37 am
      Part 4 – Pulling it All Together to Write Your Personally Branded Executive Resume If you’ve read the first 3 parts of this 5-part series, you should be well on your way with the information-mining process to create your executive resume. Today, I’ll show you how to strategize all the information you’ve amassed, pare down and pull out the pieces that will most resonate with your target employers, and actually compose your executive resume. If you’re just joining in, catch up with the first 3 parts here: Part 1 – Target Your Executive Resume for the Hidden Job Market Part 2…
  • Think Like an Executive Resume Branding Pro – Build Your Personal Brand

    Meg Guiseppi
    18 Jun 2015 | 3:35 am
    Part 3 – Differentiate Your Unique Value Proposition and Build Personal Brand Content To help you prepare to write an executive resume that will help you compete in today’s job market — or help you collaborate with a professional resume writer — I’ve written this 5-part series, from my insider’s perspective. Today I’m focusing on the steps you’ll take to define and communicate your personal brand, or unique promise of value to your target employers. Catch up with Parts 1 and 2 of this 5-part series: Part 1 – Target Your Executive Resume for the Hidden Job Market Part 2…
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    SimpliFlying

  • Airline Finalists of 2015 SimpliFlying Awards

    Li Guen
    24 Aug 2015 | 12:49 am
    Based on public nominations and SimpliFlying Honeycomb analysis, we are proud to announce the airline finalists of 2015 SimpliFlying Awards for each award category below. These airline finalists will be submitting a presentation deck to be scored by the awards jury. Each judge will be looking at how the airlines demonstrate innovativeness, engagement and business impact. Come September 29, the top from each award category will be invited to Las Vegas on October 20, 2015 to attend the SimpliFlying Awards ceremony and exclusive Airline Marketing Innovation Lab held at Eyefortravel TDS North…
  • Five Ways Live Video Streaming Can Enhance Airline Marketing and Customer Service

    Vishal Mehra
    14 Aug 2015 | 4:18 am
    Live video streaming apps such as Meerkat and Periscope have millions of users hooked already. While Meerkat was the category pioneer (and has about 2m users), Periscope – acquired by Twitter earlier this year – is arguably the category leader with a user base of 10m in under six months. Broadcasting content in real-time is not a new concept –YouTube and other video sites have had live streaming options for a while. However, Meerkat, and now Periscope, seem to have brought it to the masses. Earlier, it was restricted to savvy internet users or interest-based audiences such as gamers…
  • How to Make Apology Marketing Work for Your Airline

    Shubhodeep Pal
    7 Aug 2015 | 4:52 am
    Last month, I flew for the first time on GoAir, a domestic low-cost carrier in India. It was also the first time I heard a strange announcement that seems to be the practice on GoAir flights. I’m recalling from memory so do allow for some loss of precision: Ladies and gentlemen, we understand that you have a choice when you fly. Hence, we are thankful that you chose to fly GoAir today. Undoubtedly, the competition between airlines in India is stiff — the market is led by the much-loved low-cost carrier IndiGo (with almost 40% market share), and has recently seen new entrants such…
  • [Case Study] Contingency Management in the Age of the Connected Traveller — EasyJet and the Engine Repaired with Duct Tape

    Marco Serusi
    3 Aug 2015 | 11:57 am
    The Incident Flying is not something humans are naturally comfortable with. Many of us are also instinctively afraid of heights. As such, some of us refuse to get on a plane; others do it apprehensively — and some look out of the window and see an engine being “repaired with duct tape”. This sight can trigger two reactions: an understandable fear for one’s own safety, and the need to tweet about it to let everyone know. Always worrying when @easyJet are duct taping the plane together :-s #finaldestination pic.twitter.com/daYKgR9ssp — Adam Wood (@adtomwood) May 29,…
  • Cathay Pacific flight 884: Anatomy of an airline diversion in the age of the connected traveller

    Shashank Nigam
    31 Jul 2015 | 4:42 pm
    Lots of flight diversions take place every week, due to minor reasons and major. Cathay Pacific flight 884, from Hong Kong to Los Angeles also diverted on July 29 this year, to the remote island of Shemya, in the north Pacific. While there was nothing extraordinary about the diversion, what caught attention was the video released by a passenger, detailing what went on inside the flight as it prepared to land. Even some frequent travellers may get goosebumps watching the video, where the passenger goes from confused about the situation, to nervous about potentially landing on water, to…
 
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    Unbound Edition

  • Are Beards Dead in Post-Hipster Era? Dollar Beard Club Says No

    Davis Brand Capital
    31 Aug 2015 | 7:26 am
    “Duck Dynasty” may be in ratings decline, and some have pronounced the end of the beard trend in a post-hipster era. But don’t tell that to Dollar Beard Club, which since its June launch is having a viral run akin to its clean-shaven forebear Dollar Shave Club three years ago. If beards are falling out of fashion, many people haven’t heard, such as the Los Angeles Dodgers, whose Justin Turner, Scott Van Slyke and J.P. Howell sport bushy beards (along with goateed Adrian Gonzalez). Or everyone else: Google Trends still shows a continued seasonally adjusted climb in…
  • McDonald’s Cuts Ties with Chicken Supplier Accused of Cruelty

    Davis Brand Capital
    28 Aug 2015 | 1:20 pm
    McDonald’s has cut ties with one of its chicken suppliers after an animal rights group obtained gruesome video footage that appears to show operators of the Tennessee poultry farm clubbing small and sickly birds to death.
  • B-to-B Marketers Explore New Horizons with Virtual Reality

    Davis Brand Capital
    28 Aug 2015 | 12:29 pm
    While virtual reality has been used primarily for consumer applications such as video games and movies, some business-to-business marketers are beginning to test the waters with VR in industries including manufacturing, architecture, construction and hospitals. Advances in technology that make VR more accessible to users, such as Samsung Gear VR, as well as investment from big players such as Facebook — which acquired Oculus Rift last year — are giving b-to-b marketers new ways to demo big, complex equipment to buyers in settings from live events to individual sales calls.
  • The Overlooked Architecture That’s Hip Again in New Orleans

    Davis Brand Capital
    28 Aug 2015 | 12:19 pm
    The shotgun home has been a fixture of New Orleans since the 1830s. The modest structure, so named because one could, if so inclined, fire a bullet clean through without hitting anything, first housed immigrant workers. It soon became the most common type of house in the lowest-lying areas of a city entirely below sea level. When the flood that followed Hurricane Katrina washed away great swaths of the city, it destroyed many of them. Although distinctive, the shotgun home has never embodied New Orleanian glamour and history like the neoclassical plantation homes of the Garden District. They…
  • Twitter Sets Measurable Hiring Goals for Women and Minorities

    Davis Brand Capital
    28 Aug 2015 | 12:07 pm
    A month ago, Twitter’s interim CEO Jack Dorsey told employees that diversity would soon be a company goal. Twitter was fresh off an embaressing fraternity-themed party that only underscored Silicon Valley’s reputation as a place where women and minorities are often overlooked. Today, Dorsey and Twitter followed through on that promise, and they’ve got the numbers to back it up. Twitter reported its diversity metrics Friday, falling in line with the rest of Silicon Valley by reporting a predominantly white and male workforce. Two-thirds of Twitter’s global employee base is male, and…
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    WordPress.com News

  • New Themes: Colinear and Franklin

    Ernesto Méndez
    27 Aug 2015 | 9:00 am
    On this Theme Thursday, we have two new free themes for you: Colinear and Franklin. Colinear Colinear — our update to the older Coraline — is a squeaky-clean theme featuring a custom menu, header, background, and layout. Colinear supports featured images and six widget areas — up to three in the sidebar and three in the footer. Primarily designed for magazine-style sites, Colinear is a flexible theme that also suits any personal blog or content-rich site. Check out Colinear on the Theme Showcase, or activate it on your site. Franklin Franklin is a lightweight blogging theme,…
  • Introducing: Our New Action Bar

    Andy Peatling
    26 Aug 2015 | 11:10 am
    We strive to make all aspects of using WordPress.com streamlined and intuitive, from following a great new blog to editing a post on the go. Today, we’re happy to present the new action bar, which allows you to do all this (and more) no matter what device you’re on. Following and more When you visit a site you’re not yet following, look to the bottom-right corner of the screen and you’ll see this: Clicking on Follow will make it so new posts from that site will appear in the WordPress.com Reader. Becoming a new follower has never been easier, whether you or your…
  • Get Up to Speed at learn.wordpress.com

    Krista
    26 Aug 2015 | 9:00 am
    If you just started a spandy new WordPress blog or site and want to work on setup and configuration in your spare time, we’ve recently refreshed a resource that might be just the thing for you: learn.wordpress.com. Have you just created a blog or website to: Showcase a personal project? Maybe you’re working on a photo-a-day project, some short stories, poetry, or a memoir? Highlight your business’ offerings and attract new customers? Promote an organization and want to know how to get connected to potential supporters on social media? No matter the reason you created that…
  • Next Stop for Accelerate.LGBT: Dublin, Ireland

    Anne McCarthy
    21 Aug 2015 | 8:00 am
    Automattic, the company behind WordPress.com, is committed to diversity: providing a platform for everyone to publish on the web and building a diverse, distributed workforce around the world. A collaborative effort between Accelerate with Google and Automattic, the Accelerate.LGBT conference series is designed to help diverse businesses and nonprofits optimize their web presence, empowering professionals through focused workshops and hands-on, one-on-one support from Automattic and Google employees. We held our first event in San Francisco this past April, which was a great success.
  • What a difference a header makes!

    Michelle W.
    19 Aug 2015 | 9:00 am
    Our websites are our online homes. It makes sense that we want to give them personality and warmth, just like we do with our physical homes. One of the simplest updates with the biggest impact is a custom header, a completely free feature that’s available to the majority of themes on WordPress.com. A header instantly sets your blog apart — and with free online photo and graphic editing tools, a custom look is accessible to any blogger, no graphic design experience needed. Take a look at the world of possibilities with these ten blogs: Text, taken up a notch A custom header…
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    Exigomarketing

  • Back in Britain ethnic rice & noodles soar to new heights

    Rupert
    27 Aug 2015 | 8:20 pm
    I was back in the UK in August and couldn’t fail to note the rapid growth in space for ethnic rice and noodles in supermarket aisles. Increasingly time poor but desirous of new tastes, Brits are dialling down on pasta and switching in droves to trendy ethnic rice and noodles. UK rice and noodle sales now exceed 504 million tons and are growing over 6.5% in volume according to Kantar. Trendy ethnic restaurant chains like Wagamama, Itsu, once found only in the capital but now in many cities, are said to be a big factor behind the change. Brands like Tilda, acquired by US Hain Celestial for…
  • 7-Eleven’s home delivery

    Rupert
    24 Jul 2015 | 12:51 am
    I have spent the last 3 days in Tokyo. It is not the most pleasant time of year to enjoy the capital city, buildings are “cooled” to 28 degs and much of the subway does not have aircon. Still I enjoy to get out and walk a bit around the neighbourhood after a day of meetings and spotted these cute, home delivery vehicles from 7-Eleven. It is an initiative to grow sales amongst the older population.
  • Wanted! The search for new customers in men’s grooming

    Rupert
    8 Jul 2015 | 3:56 am
    Korea is king of the hill and a key regional trend setter in the men’s skin care market estimated to be worth over USD550m. China’s market is a similar size, whilst Japan’s is around USD300m. Add in shavers and accessories and the market size is five times larger. The male toiletry category comprises several segments including shampoos, the largest segment with around 32% share (Japan numbers), followed by hair tonics with 24%. Styling agents, facial and body creams make up the rest. Thus far growth in men’s skincare has been double digits. Recent hot summers have fuelled an increased…
  • Craft beers campai to cool Japan’s thirst!

    Rupert
    21 Jun 2015 | 7:17 pm
    Japan’s beer market has never been groggier. In 2003 sales were over 500 million cases but this year will slip to around 420 million. Kirin has been the biggest loser, in the 1980s its share was 60% but today is around 35%. Whilst some of the slumber can be attributed to demographics, there is also an argument that the distribution and retail stranglehold of the 4 big domestic breweries has inhibited innovation, both from other domestic companies and international brands. According to the Teikoku Databank, there are actually over 150 Japanese domestic, regional, craft breweries. Admittedly…
  • Health and Beauty Foods in Japan

    Rupert
    15 Jun 2015 | 12:55 am
    I’ve just uploaded a new slideshare presentation about health & beauty foods in Japan. This is a large market (USD24b) with significant growth prospects domestically and internationally. Enjoy! An introduction to marketing health & beauty foods in Japan from Export and Expand: A practical guide to International growth
 
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    Communication Strategy Group

  • The Internet is a Zoo, but we are boring [Infographic]

    Arthur Germain
    11 Aug 2015 | 1:44 pm
    This terrific infographic from the folks at SumAll working with Buffer decided to take a fun approach to highlighting some sobering data: Most of our content is boring our readers to death. The infographic highlights the optimal length of content across many different formats, Twitter and Facebook posts, email subject lines,  blog headlines and copy, even presentations. The scary thing is that most of our content (yours and mine) is often much longer — and SumAll says — less effective. I am not advocating cutting your white papers and eBooks to just a few characters (!) but…
  • Arthur Germain quoted in Newsday article on brand recognition

    Arthur Germain
    6 Jul 2015 | 7:38 am
    Communication Strategy Group Principal & Chief Brandteller Arthur Germain was quoted by Newsday Small Business Editor Jamie Herzlich discussing how to boost brand recognition in your marketing niche. Germain recommends networking, speaking and public relations efforts to raise brand awareness. The article, Brand recognition in your market niche is available online. The post Arthur Germain quoted in Newsday article on brand recognition appeared first on Communication Strategy Group.
  • Arthur Germain interviewed by LI News Radio about HIA-LI 27th Annual Trade Show and Conference

    Arthur Germain
    26 May 2015 | 2:01 pm
    The post Arthur Germain interviewed by LI News Radio about HIA-LI 27th Annual Trade Show and Conference appeared first on Communication Strategy Group.
  • Communication Strategy Group principal and chief Brandteller quoted in new business writing book

    Arthur Germain
    26 May 2015 | 9:21 am
    How do you author a successful book about business writing? You interview working professionals for their commentary and perspective. Arthur Germain, principal and chief Brandteller of Communication Strategy Group, a brand storytelling agency, is one professional quoted in a brand new book by author and Public Relations professor Natalie Canavor. The new publication Business Writing Today: A Practical Guide (Second Edition) quotes Germain and other professionals discussing ways to make a story jump and come alive on the page. Germain discusses his focus on brand storytelling or…
  • How to design the perfect business logo (infographic)

    Arthur Germain
    13 May 2015 | 1:17 pm
    The folks at CompanyFolders have created a great infographic detailing “The Recipe for a Perfect Logo” (below). I like the way it is sliced it down to a few specific actions that you must take: Be enticing Be unique Be timeless Be new (even though this seems to contradict the last item, they are saying “Be Bold”) Be simple Be consistent Be adaptable In fact, I would go so far as to say that these really mirror very well my guidance for building your brand story, what we call the Seven Steps to Brandtelling Success: Make it Desirable. Make it Clear. Make it Relevant.
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    GIRVIN | Strategic Branding Blog

  • It’s the Day of the Bowtie

    Tim
    28 Aug 2015 | 10:00 am
    Tim Girvin and Jack Larsen, at his Park Avenue Studio A fashion archetype, reconsidered. It’s good to hear that the bow tie is coming back. Somewhere around ten years back I’d moved past that detail — the suit, the oxford shirt, the bow tie. That was a legacy fashion configuration for me – and I moved past them — now, mostly black jeans, black work shirts, black cowboy boots; black, black, black. Drawing with black inks, it makes sense to wear black — nothing shows. And yes, I still draw. But there is an inherent craft to making, tying and wearing bow ties [nothing difficult,…
  • The Sigil, The Signal, The Symbol

    Tim
    25 Aug 2015 | 9:00 am
    Design as a Transportive Tool ––––––– We’ve talked about sigils. Most of you might know about the sigil as a House Seal in the Game of Thrones. And I’ve written long about them — the sigil, the signal, the signature, the signing. I reach back to my childhood for the beginnings of this telling. As designers, it’s about the magic of the work: what we do as designers — that changed people’s lives — is that we transport them, put them out — another place, take them to this other plane, a new imagining — jump them, force them to leap, from one place of perception to…
  • WHAT BECOMES A LEGEND MOST?

    Tim
    20 Aug 2015 | 9:00 am
    LEGENDARY CULTURES AND BRANDING: LEGACY BRANDS WITH SOUL Brands with soul, brands that tell authentically-founded stories, true brands that people care about. Are they invented, built, restored, or managed as a legacy? All of these, and more. LEGEND BRANDING: What is the heart of legend, most? Legend is derived from reading, as in “something that should be read; perhaps as in the context of a reading of a text, for a day, on a day, as in a ritualized study, a remembrance – the heart of the word is about transmission. In anything, legend-building brand strategy would start with approach…
  • The Quest For Magic

    Tim
    18 Aug 2015 | 9:00 am
    The Journey of Mystery — Finding Soul, Designing Creativity, Building Solutions. Finding What Can’t be Known I revisit this earlier journal entry. Part of my history, as some know, is a viral curiosity that takes me to some unlikely places. Looking for answers, inspirations, solutions, contact with the mysterious. But places, and people, that require some effort to get to. I mean this literally and metaphorically. I don’t look for easy work. I look for inspiration. I seek learning relationships. And I pursue people — and their brands — that I admire. And, to the notations below, and…
  • Slow Attention: Spinning Life in the Everglades — Primeval “Swamp Time”

    Tim
    14 Aug 2015 | 10:00 am
    Girvin, Inc. The Art of Seeing Slower: Examinations of Focus, Attention and Precision — the Slow Time: the art of looking slow. I spent some time, working in, and exploring, Florida — some: Sarasota; some: Miami; some: Plantation. I gave a talk down there, a presentation — then hit the road. During the presentations, I was thinking about the messages that I offered, how I stood — the gesticulations of my body, and how I must have looked to the listeners. But what struck me was “how they looked at…” Furtive, bird-like glances and scans, out of focus, speedy and glassy-eyed. As a…
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    Sparks

  • Trajectory co-president Randi Brody weighs in on nutricosmetics

    Eric Brody
    26 Aug 2015 | 9:46 am
    Brand strategy and activation firm Trajectory co-president Randi Brody is quoted in this article on newhope360.com – 4 ways the nutricosmetics market is maturing. For personal care marketers, three important takeaways include: 1. Given that health and wellness is booming, positioning around “beauty supplements” is limiting and might be leaving...
  • What hospital marketers can learn from Tesla

    Eric Brody
    25 Aug 2015 | 6:14 am
    You might be saying to yourself – what the heck does Tesla have to do with us? We’re in the healthcare business, they’re in the car business. Tesla’s a new and exciting brand. We’re not. Tesla can be featured in articles like this on adage.com – Another Quarter, Another Retail...
  • Helping health marketers to get well, stay well, live well!

    Eric Brody
    20 Aug 2015 | 8:38 am
    As a brand strategy and activation firm focused on creating new energy for brands across healthcare, personal care, wellness and lifestyle, we’re into brands, products and behaviors that help us to get well, stay well and live well. So here’s a helpful article on beautyandwellbeing.com – Top 10 healthy snacks –...
  • Trajectory Favorite Things: Brand edition #4

    Eric Brody
    17 Aug 2015 | 6:31 pm
    As a brand strategy and activation firm focused on healthcare, personal care, wellness and lifestyle, our Trajectory team members are obsessed with brands that help us to get healthy, feel healthy and live healthy. From a personal story that you’re drawn to, to packaging that simply and beautifully attracts, to...
  • Healthcare branding: creating your strategic brand platform

    Eric Brody
    11 Aug 2015 | 12:30 pm
    They are the most fundamental of healthcare branding questions: • What does your healthcare organization stand for? • How is it different? • Why should people care? With everything in healthcare changing around you (as well as your customers and prospects), a strategically grounded brand platform keeps you on course...
 
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    brandcowboy

  • The Tyranny of Platform

    20 Aug 2015 | 7:46 am
    If you're a regular visitor to this blog, I guess I owe you an apology for my abrupt hiatus from posting. It's not an uncommon phenomenon in the blogging world, where social media that are more 'real time' have commanded precious attention writers like me maybe once took for granted. I've taken a break from Brandcowboy for what amounts essentially to triage reasons: there's simply so much else to do, and this was always only about my passion for the subject. I hope to be back at it soon. But in the meantime, I'd love it if you followed my column in Canadian Business, for whom I've been…
  • Sons of Anarchy

    28 Nov 2013 | 7:03 am
    This post isn’t about a grand theme. It’s not a cri de coeur, or a polemic, or a rant. It’s just a simple love letter to the magic that happens when sound strategy and sensitive art direction come together. You have to call this stuff out when you see it, however you may think it should be taken for granted. You have to let smart marketers know someone is paying attention, if only so that they keep doing it. Here’s the story:The near and dear will recall that my beloved horse passed away earlier this year. It was a tough loss and he was sort of one of a kind, so I wasn’t ready to…
  • The Kids Are Alright.

    1 Nov 2013 | 12:08 pm
    When I speak to a business school audience, I expect ambivalence. It’s not that I think they won’t be engaged; you’ll rarely find an audience more so. Nor is it that I think they’ll resist what they’re hearing; they want to hear everything, perhaps more than they ever will again. No, the ambivalence is more fundamental than that. Today’s student of marketing wonders what she’s got herself into, wonders if it’s even going to be a legitimate way to make a living (at one school I visited, a faculty member estimated that half his students thought it was not, if you can imagine). I…
  • The Other Four Ps.

    13 Aug 2013 | 7:28 am
    There’s a special place in hell for people who dispense leadership advice when they are not leaders (I think it’s right next door to the one for childless people who dispense parenting advice). It’s a topic I generally avoid, unless it’s to do with its ineffable connection to branding. I’m a marketing guy. Give me those Four Ps, and I’ll go on for days. But leading? Nah. I can’t even inspire our cat to ‘excellence’. Nor am I alone in this weakness, though most people won’t say so out loud. There’s a reason Amazon lists four times as many titles on leadership as it does,…
  • The devil you know.

    5 Jul 2013 | 10:30 am
    Somewhere out there in the celestial firmament, a mythic battle rages. Mythic because it’s endless, as in Sisyphus perpetually rolling that rock up a hill or Orion eternally hunting the skies for, I guess, dinner. But this battle is between two lesser gods, marketing gods, the ones known as David “the consumer is not an idiot” Ogilvy, and Claude “what can’t be measured doesn’t matter” Hopkins. At the moment, Hopkins seems to have Ogilvy pinned to the mat. It doesn’t look good.This epic imagery may be the result of too much coffee (in turn, the result of Sweetie’s insomniac…
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    Cotter Visual » Blog

  • Google’s Alphabet

    Cathy
    12 Aug 2015 | 10:03 am
    Google Inc has rebranded as Alphabet, with the new corporate identity being used to operate a collection of businesses, including the search engine. Alphabet encompasses all. The new brand mark is simple, strong, friendly and contemporary. Here’s my take… Visually, they can equate a letter with a brand within the organization. They can use both upper case and lower case letters – each designating something different within the organizations structure. Why not use the finite color palette of 26? Each letter represented by a distinct color. It looks like, as they have done…
  • 5 Questions To Help Clarify Visual Branding

    Cathy
    25 Jun 2015 | 11:14 am
    Your brand is the perception created in the minds of your customers. Visual branding helps you create and control this perception. And ultimately, you want to be the driver of your company’s brand. Although it is the most visible part of your brand system, your logo is not your visual brand. It is just a part of it, albeit, a large part. Your visual brand is the entire visual expression of your brand. It facilitates recognition through visual unity (shape, color, typography, imagery). The intended result is to build an emotional connection between your brand and your customer. Not all…
  • Good Visual Branding Makes Us Smile!

    Cathy
    2 Jun 2015 | 7:05 am
    IHOP has a new logo — their first redesign in over 20 years. IHOP’s Vice President of Marketing, Kirk Thompson, told BuzzFeed News that the old logo’s red banner “appeared as a person’s frown”. That kind of negative attitude, he said is just “not in concert with guests expectations.” Kudos to Kirk Thompson! He knows his brand marketing. Logos using a smile make a positive emotional connection and isn’t that what we all strive for? This is Design 101. See Happy Logos! Always avoid using an arc that represents a frown. It sends a subliminal negative message to your…
  • Why Your Brand Needs A Design Style Guide?

    Cathy
    21 May 2015 | 11:51 am
    Consistency in the design of your brand’s marketing materials creates a sense of logic for your audience. People like consistency because they know what to expect. It helps aid their comprehension of your material. If your branded marketing pieces are distracting and confusing to scan, your audience won’t get your message. Inconsistency forces them to stop and process what the difference means, why it’s different, and if there is any reason to continue. Ease of interaction yields better experiences and, thus, the need for consistency. This is where the value of a style guide becomes…
  • 24 Ways Great Design Makes The World A Better Place

    Cathy
    21 Apr 2015 | 8:50 am
    It’s a pretty lofty statement but design has come into its own in recent years. Embraced by everyone whether they are aware of it or not, great design makes the world easier to understand. It affects us all in more ways than we imagine. And we rarely give it much thought. So here are my thoughts on how design makes the world a better place.  Signs and signals that help us navigate our world  Instructions that help us easily learn  Color that attracts our attention  Advertising that makes us aware of products that can help us  Promotions that help introduce us to valuable services and…
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    Executive Career Brand

  • How to Keep Your Personal Brand Alive During Unemployment

    Meg Guiseppi
    24 Aug 2015 | 4:43 am
      [This article first appeared on Job-Hunt.org, for my Personal Branding Expert gig.] Few of us make it through our entire working lives without some period of forced unemployment. Consider yourself lucky if it’s never happened to you. But don’t think it never will. The best defense against the probable inevitability of unemployment? Assume that it may happen to you, and be prepared. Things can change in an instant. Wise people understand that we’re all always in perpetual job search, whether or not we’ve been steadily employed throughout our careers. They know that they should…
  • Deadly LinkedIn Mistake: Forgetting LinkedIn Groups

    Meg Guiseppi
    10 Aug 2015 | 5:11 am
    How many LinkedIn Groups do you belong to and actively use? I review lots of LinkedIn profiles of executive job seekers. Most of the ones I see have only a handful of Group memberships, if any. They’re missing out on one of LinkedIn’s most powerful features. Why Are LinkedIn Groups So Valuable in Job Search? Groups help you: Generate interest and build credibility for the value you offer your target employers. Keep your personal brand top-of-mind. Position yourself as a thought leader and subject matter expert in your field. Learn from other experts in your field. Bring new people into…
  • How Important Are Thank You Notes in Executive Job Search?

    Meg Guiseppi
    27 Jul 2015 | 3:15 am
    Job seekers these days seem to pay less attention to good manners and etiquette through the job search process  . . . Which makes these positive qualities an even more powerful asset to those who always display them. People with particularly good manners stand out above those who don’t bother or never really learned how. Here’s a piece of advice to job seekers at every level – from the c-suite to entry-level: Buy a few boxes of quality thank notes and plenty of postage stamps, and start using them regularly. Yes, I mean good old-fashioned paper note cards. Savvy job seekers send…
  • Deadly LinkedIn Mistake: No Professional Photo

    Meg Guiseppi
    13 Jul 2015 | 5:20 am
      When I first viewed the LinkedIn profile of a recent client (a CFO job seeker), I knew something was fishy. A dashing 30-something man was smiling at me with perfect teeth, perfect hair, and a perfectly chiseled face. Based on his career history, I knew my client had to be around 50. He obviously used a stock photo. Sure enough, he told me he and some colleagues thought it would be fun to put up this misleading photo. What he didn’t realize was that when I Googled his name – which executive recruiters and employers were sure to do as well – real photos of him came up in various…
  • 10 Steps to Executive Job Search Success

    Meg Guiseppi
    29 Jun 2015 | 3:13 am
    Many of the c-suite and senior-level executives I work with haven’t faced a job search in 5, 10 or even 15 years or more. If they’ve changed jobs over that time, they were sought after by executive recruiters and managed to circumvent the job search process. They’ve been fortunate. As we all know, things can change in an instant. They can be let go without warning. Or they can suddenly find themselves living with the threat of a lay off. And there are those who truly have job security, at least for the time being, but are dissatisfied with their job or their company. They’re anxious…
 
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    Marsdorian.com

  • The Two Dangerous Words That Are Killing Our Creativity and Innovation…

    MarsDorian
    27 Aug 2015 | 10:45 am
    I’m writing a new novel and I’m scared. My fingers are pounding the keyboard but they shiver. Not because of the writing venture itself, which is better than sex, but because of the two most harmful words known to the English language: Political Correctness. As I write thousands of words everyday, my mind chatter gets in the way, scaring me shitless: Can I write about this? Can I use a character like that? Can I make that statement? Can I criticize this ideology without facing danger? Questions no real artist and storyteller should ever ask himself, unless he lives in North Korea…
  • 3 New Lessons I’ve Learned From Self-publishing My 3rd Book

    MarsDorian
    22 Jul 2015 | 9:53 am
    Getting a book into the world is really like delivering a baby. You care 24/7 for it, make sure it gets the best treatment and then you punch it for not performing well. Now seriously. I’ve just released my 3rd novel, a space opera called Fear The Liberator. Thanks to my email list, the book’s doing better than the first since I have already 7 person reviewing it on launching day. Doesn’t sound much, but seven good reviews are sooo much better than zero. Y’know, social proof and all. Now to be honest, my first two books flopped, partly because I didn’t have any…
  • 3 Major Storytelling Lessons from Game Of Thrones’ Devastating Season Finale

    MarsDorian
    16 Jun 2015 | 1:55 pm
    When I checked my Twitter feed a few days ago, I found it flooded with pissed-off tweets about the last episode of Game of Throne’s fifth season. Watchers wrote angry blog posts, took their rage to the social media platforms and announced their boycott. Seriously, the intense finale episode has proved that even in its fifth season, Game of Thrones knows how to ruffle feathers. If you think you’re know where this story is going, buckle up and crash into uncertainty. I want to share with you the 3 major story lessons from this greeeeat series. Trigger warning for the perpetually…
  • 3 Unusual Ways to Become a Better Storyteller

    MarsDorian
    3 Jun 2015 | 11:29 am
    Storytelling is one of the most useful skills in today’s world. You don’t have to be a drunk fuddy-duddy snoring in the recliner, starting with… “When I was your age, I already had two kids and used to….zzzzzzzz.” Nope. Whether you’re pitching yourself and your idea, marketing a service or writing a sci-fi book with war hipsters, storytelling is THE skill to sell. But how to learn it the best way? Countless books have been written, countless samey samey advice has been tossed out. Let me enrich your arsenal with my personal storytelling tips……
  • Learn From My 6 Stupid Self-Publishing Mistakes

    MarsDorian
    6 May 2015 | 12:10 pm
    Some indie authors write their debut book and it sells like starcakes. Their Amazon rank shoots up the stratosphere and makes lots of starbucks. The author’s eyes go bling bling, and I’m thinking: if they can do it, I can do it. And I can do it better. Maybe, maybe not. I’ve got two books out and a third in the launch pod. My sales are so low I can’t even pay my internet flatrate. You see my Amazon report and want to pity-throw food stamps at me. Thank tech I’m still doing my full-time illustration work. Still, writing is my passion, so I continue shipping new books and keep…
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    FeverBee

  • So You’ve Been Hacked

    Richard Millington
    28 Aug 2015 | 9:40 am
    Your members don’t care how or why their private information was published online. They don’t care what steps you’re taking to secure the site or make sure it doesn’t happen again in the future. And they certainly don’t care how upset or violated you feel about it. They only care how likely they will be hurt socially or financially. Any message you send after a hack that doesn’t tackle their core questions is a waste of oxygen. E.g. Will my friends/colleagues see my embarrassing pictures or compromising e-mails?  Will I be charged for things I didn’t buy? Will my husband/wife…
  • Every Member Has ‘Tells’ That Help You Increase Engagement

    Richard Millington
    27 Aug 2015 | 1:29 pm
    If you read the archives of Waiter Rant (circa 2006 – 2008), you quickly notice Steve can read his customers incredibly well. Within moments of entering a customer he’s sized you up and knows what you want. Some want the experience, some want to be left alone, some want their status reaffirmed. Every customer walking into that restaurant feels they are unique, but with enough experience and enough data-points they all fall within a handful of archetypes. Managing any type of social group is similar. Once you’ve seen enough members you can spot their tells. You can…
  • When Is The Best Time To Publish?

    Richard Millington
    26 Aug 2015 | 10:15 am
    Some time ago we discovered sending messages at fixed intervals led to a bigger audience. We trained the audience when to listen. This helped us plan content calendars Then the internet (and sites like Mashable/Lifehacker/BoingBoing) discovered higher post frequency was strongly correlated with higher levels of traffic i.e. the more you speak, the more people receive the message. We combined both lessons to create a monster. The content calendar triumphed over the message. Posting at increasingly short intervals became more important than having something important to say. This…
  • Finding The Self-Belief To Lead A Social Group

    Richard Millington
    24 Aug 2015 | 8:45 am
    Many of us carry self-belief issues that stop us from being as good at  leading a social group as we should be. We have feelings of not being good enough. We worry people won’t listen to us. We don’t lead because people might not follow. Worse yet, they might mock us for trying. These often stem from negative high-school experiences. We might have internalized negative external events. If your class once laughed at your spoken essay, you might assume you’re bad at public speaking and avoid any similar situation. If your group solely communicates online, you might just be able to go…
  • Changing The Opinions Of Members: A Series of Smaller Steps

    Richard Millington
    21 Aug 2015 | 8:35 am
    Can you recall radically changing your position on any topic because of a single message? Can you recall the last time you changed your mind about anything at all? Most of us might struggle with this. But we’ve probably changed our minds on a lot of things over the course of a decade or more. The change happens so gradually we don’t notice it. Your political views have probably become more pragmatic since you were 18. Your opinions of the people you’re closest to have probably been flexible too. Perhaps things you never liked are now a big part of your life. Opinions change…but…
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    Personal Branding TV

  • Ann Handley – Reach Personal Branding Interview Series

    reachproducer
    28 Aug 2015 | 11:31 am
    REACH PERSONAL BRANDING INTERVIEW SERIES – September 2015 Everybody Writes – Your Go-To Guide to Creating Ridiculously Good Content   On September 24, 2015 at noon EDT, William Arruda, founder of Reach Personal Branding, will interview Ann Handley. If you have a website, you are a publisher. If you are on social media, you are in marketing. And that means we are all writers. In this interview Ann tells us why writing matters more now, not less. Discover Ann’s reference list of resources and other content tools to help you produce your best work. In this interview, which will be…
  • Dr. Samantha Collins Interview – Reach Personal Branding Interview Series (second interview)

    Regina
    5 Aug 2015 | 10:29 pm
    REACH PERSONAL BRANDING INTERVIEW SERIES – August 2015 Radio Heaven – One Woman’s Journey To Grace Click the microphone to listen to the audio replay >>>   On August 13, 2015 at noon EDT, William Arruda, founder of Reach Personal Branding, interviewed Dr. Samantha Collins for the second time*. For anyone who’s ever been told they can’t have it all, Radio Heaven powerfully captures the story of one woman growing up on a rough housing estate in England, to living the dream in California and adopting a little girl called Grace from war torn Dominican Republic of…
  • Gretchen Rubin – Reach Personal Branding Interview Series (third interview)

    Regina
    24 Jun 2015 | 10:40 am
    How to Make and Break Our Habits — to be happier, healthier, and more productive Click the microphone to listen to the audio replay >>>   Gretchen Rubin is the author of several books, including the blockbuster New York Times bestsellers, Better Than Before, The Happiness Project, and Happier at Home. Her books have sold more than two million copies worldwide, in more than thirty languages. We’re thrilled as this is her third Reach Interview! In this interview based on her new book How to Make and Break Our Habits — to be happier, healthier, and more…
  • Dorie Clark Interview – Reach Personal Branding Interview Series (second interview)

    Regina
    31 Mar 2015 | 2:30 am
    Stand Out: How to Become a Recognized Expert In Your Field   Click the microphone to download the audio replay >>>   HBR and Forbes contributor Dorie Clark joins us again to show you how to develop breakthrough ideas and build a following around them! Too many people believe that if they keep their heads down and work hard, they will be lauded as experts on the merits of their work. But that’s simply not true anymore. To advance your business or your cause, you have to inspire others to listen and take action. In this interview based on her new book Stand Out: How to Find…
  • Lani Peterson – Reach Personal Branding Interview Series

    Regina
    9 Mar 2015 | 2:49 pm
    __________________________________________________________________________________ THE INSIDE STORY: “What to Know Before You Tell”   Click the microphone to download the audio replay >>>   William Arruda interviews Lani Peterson on Thursday, March 19, 2015 at 12:00 noon Eastern-US-NYC We’re hearing a lot about storytelling these days. Companies are hiring storytelling experts to help them engage customers. Leaders are bolstering their storytelling skills to engage their teams. Career-minded professionals are seeking out the ideal formula for building and delivering a…
 
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    Beneath the Brand RSS News Feed

  • Oreo Overload

    Cindy Wendland
    31 Aug 6542 | 6:39 am
    Summary: When we were young, there were just regular Oreos. The marketing revolved around whether you ate your Oreo whole or opened it and ate the filling first. Then there was marketing around whether you dipped the Oreo in milk or just ate it and drank the milk afterwards. Recently, a former U.S. soldier started shipping cases of Oreos to servicemen overseas. The primary thing he missed being stationed abroad was Oreos. He was asked how he shipped the milk, and his response was they would have to get a cow. With Oreos being over 100 years old...
  • General Mills Puts Leah Still’s Face on a Wheaties Box

    Cindy Wendland
    31 Aug 6222 | 6:40 am
    Summary: To be featured on a Wheaties box is a great accolade for an athlete. General Mills started the tradition of putting athletes on the front of their cereal box back in 1934 to coincide with their slogan, “The Breakfast of Champions.” Since that time, many athletes have been featured. Recently General Mills made a commemorative box featuring a pro football player’s daughter, Leah Still. Devon Still is a defensive lineman for the Cincinnati Bengals. His daughter Leah Still is undergoing cancer treatment for stage 4 pediatric cancer. She has been courageously…
  • Public Transportation of the Future: Hyperloop

    Emory Brown
    31 Aug 6158 | 6:40 am
    Summary: It’s faster than a bullet train, faster than a speeding bullet, yet it’ll have the comfort of riding in your trusty old Ford. Hyperloop and a team of the world's best tech companies are working to change the way we experience locomotion forever. Elon Musk of Tesla Motors is an innovator — to say the least.
  • Luxury Ice Cream With a Lot of Pink Décor

    Cindy Wendland
    31 Aug 4077 | 6:40 am
    Summary: Our final stop on our recent travels was in West Palm Beach, Florida. We went to City Place Shopping Center to take in all the shops. The sparkling décor and overwhelming color of pink drew us in to Sloan’s Ice Cream. Our family thought it was a whimsical place to visit and tasty too! It’s fun to get ice cream. It satisfies our sweet tooth, and it reminds us of our childhood.
  • Let Your Brand Bloom

    Cindy Wendland
    31 Aug 3377 | 6:39 am
    Summary: Summer flowers are in full bloom. If you planned the garden well and watered and fertilized it, the flower garden will be a beautiful display of color. It is synonymous with your brand. Your brand can be blooming right now if you properly planned, reviewed, and fine-tuned it. One company that does both at the same time is a local landscape contractor, Terra Firma. Terra Firma is a full-service landscape contractor in a Milwaukee suburb. During the recession, when other landscape companies were struggling, they continued to grow.
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    Deep Ad Thoughts

  • Commas save lives

    Darren Easton
    26 Aug 2015 | 8:28 am
    The other day I was having a conversation with a few of my agency peeps about the butchering of the english language in today’s world. >> The post Commas save lives appeared first on Deep Ad... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • What is dynamic ad insertion and is it as dirty as it sounds?

    Christina Drews-Leonard
    12 Aug 2015 | 10:08 am
    Dynamic means constantly changing. With dynamic ad insertion, networks can use targeted ads that can be swapped in and out of the tv show as >> The post What is dynamic ad insertion and is... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • A Day In The Life of an Intern

    Kellie Elmerraji
    28 Jul 2015 | 7:12 am
    Interns get to do a little bit of everything. Our summer intern, Kelly, spends her time blogging, managing social media and eating candy! Here is a >> The post A Day In The Life of an Intern... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • This new burger brand is made just for you.

    Anna Forbes
    22 Jul 2015 | 8:45 am
    Who doesn’t love a good burger? So juicy. So delicious. The problem is, burger joints are popping up everywhere these days (one is even called >> The post This new burger brand is made just... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Top 3 Ad Campaigns During Shark Week 2015

    Kellie Elmerraji
    16 Jul 2015 | 5:41 am
    Sniff. Sniff. Shark Week’s over and I’m still crying about it. To make it better, I thought we could take a look back at a >> The post Top 3 Ad Campaigns During Shark Week 2015 appeared... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
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    Dwayne Flinchum

  • Standardized RFP’s: The 3-D’s

    admin
    11 Aug 2015 | 9:27 am
    We receive lots of RFP’s. In fact, we’re on track this year to meet an enviable benchmark that would represent a new annual record for number of requests received. These requests come in all shapes and sizes, as one might expect, and reflect organizations of every ilk. There are no standards in the industry for preparing a uniform RFP; in fact, many requests come with only a one-page strategic brief, or not even that. Read more: http://iridiumgroup.com/standardized-rfps-the-3-ds/ No related posts.
  • Private Foundations Sharpen Their Brands, Core Messaging, and Communications

    admin
    28 Jul 2015 | 8:17 am
    Progress reports. Annual reports. Grantee communications. Media relations. The world of private, nonprofit branding is a unique area of strategic communications with its own distinct set of needs and marketing language. In fact, the word “marketing” is not always considered a relevant term in meetings with executive managers of cause-based organizations. With such a finite number of constituents comprising what is generally known to be a small base of audiences, “strategic communications” would be the more appropriate way to refer to our work for these revered institutions.
  • The Power of Event Marketing

    admin
    8 Jun 2015 | 7:50 am
    It’s difficult to conduct a marketing meeting these days without the discussion turning to integrated, 360-degree programs. Optimizing all products and tools deployed across multiple channels is clearly the delicate, complex balance that we seek, but in our offices lately, we’ve been noticing and discussing the distinctive power of events. With so much attention turned to digital — almost blindly so, it would appear at times — an annual conference presents us all with the opportunity that the Internet will never afford, no matter how many technological advances are made: The power of…
  • Dancing With the Genie (or The Ongoing Plight of the Omnipresent Media Brand)

    admin
    2 Mar 2015 | 9:59 am
    The New York Times recently debuted its re-launched weekly magazine with the February 22 edition of the paper. Besides the usual self-aggrandizing about the new typefaces, columns, departments, and paper stock, the publication presented a compelling statement about its multichannel strategy on page 44 titled, “Beyond the Page.” If the title sounds like a Harvard Business Review whitepaper, it’s a vision statement that all publishers aspire to — and which is easier said than done. The perfect recipe is content distribution through print, website, daily emails to mobile, podcasts,…
  • For the Right Audience, a Print Redux

    admin
    25 Feb 2015 | 8:11 am
    We like to say that we’re “media-agnostic,” meaning that we are open to whatever strategy and channel works most effectively. Depending on the audience needs, printed thought leadership may be an important component of a larger, 360-degree, integrated content marketing program. Such is the case with Evercore Wealth Management, which publishes Independent Thinking four times annually. Our team redesigned the publication in 2014 and through a partnership with the client organization, continues to design and produce each edition. The publication is but one part of a system of content being…
 
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    Silvia Pencak

  • Top Tips To Increase Employee Engagement

    Silvia Pencak
    31 Aug 2015 | 1:04 am
    Statistics are alarming. Less than 32% of employees are engaged in their jobs. In this age when employee engagement and culture issues seem to be the biggest problems in companies, we see disengagement affect all positions, from top to bottom. What options do you have to change this statistic in your organization? Today we’ll look at my top tips to increase employee engagement. 1. Become a better leader First place where leaders tend to go when looking at the low employee engagement is their team. But the truth is, you can’t start with others. There’s little you can do to…
  • Best Performance Quotes

    Silvia Pencak
    22 Aug 2015 | 1:04 am
    Pleasure in the job puts perfection in the work. ~ Aristotle Start by doing what’s necessary, then what’s possible, and suddenly you are doing the impossible. ~ Francis of Assisi Slumps are like a soft bed. They’re easy to get into and hard to get out of. ~ Johny Bench Our greatest glory is not in never failing, but in getting up every time we do. ~ Confucius Being relaxed, at peace with yourself, confident, emotionally neutral, loose, and free-floating – these are the keys to successful performance in almost everything. ~ Dr. Wayne W. Dyer If we did the things we are…
  • How To Survive Transition Time

    Silvia Pencak
    17 Aug 2015 | 1:04 am
    None of us is immune to transition. At one point or another each of us faces necessary shifts. I personally walked through countless transitions – from school to workplace, from living with my parents to living on my own, from single to married life, moving from one country to another, adding kids to our family, starting and growing my business, trying new marketing tools, and many others. And I know you walked through some transitions too. Some might had been exciting, others not so much. Even though transition can be a pretty stressful time in person’s life, there are ways to…
  • Write Your Own Success Story – Make an Impact

    Silvia Pencak
    5 Aug 2015 | 10:09 am
    Impact Academy was a dream of mine for a very long time. I had to overcome myself to make it happen. Being an introvert, I couldn’t get myself to open up a larger group. I wasn’t sure about running a group on ongoing basis – what if I get bored or run out of ideas… In the past I used to run groups of various sizes, but my confidence level was with about 25 people. I’ve struggled internally, negotiated with my coach, dealt with doubt and excuses, but my desire to help people won and in December 2014 I opened the door for the first members (sort of hoping that no…
  • Funny Career Quotes

    Silvia Pencak
    1 Aug 2015 | 1:04 am
    The most ineffective workers are systematically moved to the place where they can do the least damage: management. ~ Scott Adams (Dilbert) Don’t worry about people stealing your ideas. If your ideas are any good, you’ll have to ram them down people’s throats. ~ Howard Aiken The first thing a new employee should do on the job is learn to recognize his boss’ voice on the phone. ~ Martin Buxbaum Never interrupt your enemy when he is making a mistake. ~ Napoleon Bonaparte A successful man is one who can lay a firm foundation with the bricks others have thrown at him. ~…
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    Professional Services Marketing Today

  • How to Increase the Brand Visibility of Your Professional Services Firm

    Lee Frederiksen
    31 Aug 2015 | 3:07 am
    We all want more business for our firms. Often, attracting more business involves a discussion of increasing brand visibility. So, let's explore how to do that the right way. You might also want to check out our Brand Building Guide for a more in-depth roadmap to improving your firm's reputation and increase your visibility among your target audiences. Start With Your Brand A professional services brand is the combination of your firm’s reputation and visibility. By that measure, brand visibility is very critical. Our recent research on professional services…
  • Conducting Brand Research: Whose Perspective Should You Get?

    John Tyreman
    28 Aug 2015 | 5:55 am
    In today’s business world, everyone is connected.  Professionals are tweeting, buzzing, sharing, liking, debating, and consuming information at a rapid pace. This connectivity breeds seemingly endless opportunity for brand engagement, and is available 24/7 at the fingertips of your target audiences. Remember Newton’s third law, “For every action, there is an equal and opposite reaction.” This could not be more true when it comes to online brand engagement.  You might be familiar with some of these infamous brand engagement blunders.  If there were Darwin…
  • 5 Key Factors to Pinpoint Your Technology Differentiator

    Elizabeth Harr
    27 Aug 2015 | 2:00 am
    Your firm’s brand is arguably its most valuable asset. This is our mantra. We preach this to our own audience. All. The. Time. We are used to hearing that a firm’s most important asset is its people, not necessarily the brand. But people come and go. And unless an individual’s reputation and industry presence is so strong that they impact the entire firm’s marketplace position, “people” only get you so far. Your brand is what prevails over time and beats the competition. Strong brands hinge on strong differentiators. Differentiators are the…
  • Why Professional Photography Matters On Your Website

    Missi Freimark
    26 Aug 2015 | 7:51 am
    How do you want your firm to be perceived? I’m guessing the answer is that you want to reflect your firm’s expertise and high quality work. But if you aren’t using the right photography on your site, you could be sending the opposite message. Your website says a lot about your firm. We know that 80% of potential clients will check out your website before conducting business with you, so your site should be polished and ready to sell your services. SEE ALSO: The Top 11 Mistakes Your B2B Website Should Avoid So, what’s photography got to do with it? Your…
  • AEC Firms: Your Website is One of the Most Important Things You’ll Build

    Karl Feldman
    25 Aug 2015 | 8:55 am
    Don’t believe it? You’d better take a look at the research. Today, an AEC firm’s website is the single most common source of information about the firm for buyers. Figure 1. How Buyers Check Out AEC Firms Traditional sources of information like references have fallen out of favor, given the easy availability of information online. Now, buyers turn to your website, Google, and social media for answers. This is how they evaluate firms — and if you don’t pass muster, you’re going to lose ground to the competition. Even a referral doesn’t always translate…
 
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    Aaker on Brands

  • Clif Bar Lets Its Farmers Tell the Brand Story

    5 Aug 2015 | 12:00 am
    A unique storytelling experience from Clif Bar recently caught my eye. In the “Farmers Speak” series, the brand’s farmers and suppliers explain and discuss why they got started in organic farming and how they operate their businesses.It works for three reasons.It reflects a perfect constellation of three huge trends in marketing and business strategy: the prominence of a higher purpose, the recognition that such a purpose often requires partners, and the power of stories.The stories are masterfully told. They are intriguing, authentic and involving. Each of the four minute videos have…
  • General Mills Gains Relevance Through Products and Acquisition

    22 Jul 2015 | 12:00 am
    A sizable and growing customer segment is looking for organic and natural products, and as a result, packaged food companies are facing a relevance problem.One company that has done well in this difficult and changing environment is General Mills. There is a lot to like about their product and acquisition strategy.The most recent major General Mills acquisition is Annie’s, bought in 2014 for just under one billion dollars. Annie’s makes Mac & Cheese, snacks, dressings and frozen food all under the organic and natural labels. The brand is fast growing, authentic and high quality with an…
  • What Brands Can Learn from Damien Hirst

    9 Jul 2015 | 12:00 am
    Observing brands in contemporary art can be instructive, especially for brands selling services or products that matter to them but have functional benefits that are hard to objectively value such as wine, financial advice, consulting and sometimes automobiles.Contemporary art, non-traditional art from 1970, can sell for incredible amounts, amounts that do not seem to be objectively merited. For example, a Damian Hirst mounted shark in the Metropolitan Museum of Art under the title “The physical impossibility of death in the mind of someone living” is said to be worth $12 million. There…
  • The Uniqlo and MoMA: A Partnership that Wins

    1 Jul 2015 | 12:00 am
    On May 3, 2013 Uniqlo became the exclusive, multi-year sponsor of the New York Museum of Modern Art’s Friday night program, which offers free admission in the evenings. Almost a year later in March of 2014, Uniqlo launched SPRZ NY (Surprise New York) in partnership with MoMA. Under SPRZ NY, Uniqlo puts artwork inspired by top contemporary artists such as Andy Warhol, Jean-Michel Basquiat, and Keith Haring on some 200 items that will sell from $6 to $50. Some of the artists, including Ryan McGinness, will personally design clothing items based on their works hanging in the museum. It’s…
  • Google: Talent Trumps Experience

    18 Jun 2015 | 12:00 am
    Google is undoubtedly one of the most amazing success stories of our time, with a market cap of over 365 billion making it one of the top three or four most valuable firms in the world. How did they do it?The book, Google: How Google Works by Eric Schmidt and Jonathan Rosenberg provides several explanations behind their story, but I was struck by Google’s rather unique perspective on people.When hiring, training and promoting people, most managers in most firms focus on finding, leveraging or developing relevant experience. It dominates from the hiring interview to career management. Not at…
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    brand salsabrand salsa

  • AW in Review: Addison Whitney Brand Salsa Recap 8.28.15

    Matthew Harris
    28 Aug 2015 | 6:41 am
    Welcome to another edition of “AW in Review“, our roundup of our latest brand salsa and Addison Whitney news and posts! Don’t forget, you can stay up-to-date with everything from Addison Whitney by joining the conversation with us on our social media channels – Twitter, Facebook, LinkedIn and Google+ New Traditions: The Trend of “Southern” Brands Popular brands like Southern Proper, Southern Tide and Southern Marsh market themselves with a combination of a sense of heritage and a distinctly southernn character to appeal to the collegiate and young…
  • 4 Ways Brands Can Top the Class in Back-to-School Branding

    Matthew Harris
    26 Aug 2015 | 8:32 am
    The days are getting shorter, there’s a chill in the air (at least for some of us) and football is back on the TV. That can mean one thing – be ready for the return of school buses during your morning commute and a flood of back-to-school ads coming your way. Back-to-school marketing and branding have graduated (it wouldn’t be right to not throw in a few school references) to big-time status in recent years. What used to consist mostly of stores putting their lunch boxes and notebooks on sale has turned into a major opportunity for companies to brand an entire time of the year. The…
  • Gaining Brand Trust in a Share Economy

    Guest Blogger
    24 Aug 2015 | 8:03 am
    Today’s post comes from guest blogger Caroline Lewis, Brand Strategy Intern at Addison Whitney In the next 24 hours, nearly 1 million people around the globe will get in a stranger’s personal car using Uber. Over 800,000 will rent accommodations from private individuals with the help of Airbnb. Another 10,000 will lease a place for their pets to stay in someone’s home through DogVacay, and 10,000 more will hand their car keys over to an unfamiliar person using the car-sharing service, RelayRides. Facilitated by smart phones and the internet, trusting consumers and the companies…
  • Luxury Brands Leading the Way in Social Media Branding

    Matthew Harris
    20 Aug 2015 | 6:26 am
    Brands are taking full advantage of the benefits in engaging with their audience on social media, and these efforts are led by a number of luxury brands, according to a recent report by Shareablee, a social analytics company. After analyzing over 100,000 brands and 600 million interactions, the brands that stood out included some of the most well-known in the fashion and automotive world, including Mercedes-Benz, who took the top spot and was followed in second by BMW. The fashion world rounded out the top five with Valentino, Michael Kors and Victoria Beckham all finding success in the…
  • New Traditions: The Trend of “Southern” Brands

    Guest Blogger
    18 Aug 2015 | 12:16 pm
    Today’s post comes from guest blogger Drew Maurer, Verbal Branding Intern at Addison Whitney “Modern. Southern. Style.” This is the tagline for southern retail giant Belk, which could also easily describe a score of the men’s clothing manufacturers (many of whom have the word “Southern” in their names) sold within Belk stores. Popular brands like Southern Proper, Southern Tide and Southern Marsh market themselves with a combination of a sense of heritage and a distinctly southern character to appeal to the collegiate and young professional market. This strategy has proven…
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    Mark Di Somma: The Upheavals Blog

  • Can brands change the world?

    markdisomma
    30 Aug 2015 | 3:18 am
    By Mark Di Somma There’s crises and dangers everywhere we look. From ISIS to mass shootings, pandemics to weather events, Greek debt to commodity slumps, the actions and repercussions stream onto our devices in a seemingly endless scroll. In that sense the world we live in has changed little from when I was a child. […]
  • The different ways brands need to talk

    markdisomma
    25 Aug 2015 | 2:00 am
    By Mark Di Somma What have you got to say for yourself? How and when should a brand take a stand? And if you do, should you go hard or go soft? Soft. Taking a stand this way is about clearly and simply stating the things that you cherish and value as a brand, in […]
  • Introducing experiences to on-demand brands

    markdisomma
    23 Aug 2015 | 1:35 am
    By Mark Di Somma The sharing economy is substantial. Uber’s valuation just hit $50 billion. Airbnb is valued at around $20 billion. And Entrepreneur believes the sharing economy’s size in five key sectors will reach 335 billion by 2025. As this article explains, “The catalyst behind the sharing phenomenon are technology platforms—big data and mobile—allowing […]
  • Three signals of brand price

    markdisomma
    20 Aug 2015 | 1:35 am
    By Mark Di Somma Brands sent powerful messages through how they price. Price can be influential in portraying a brand as affordable and ‘on the side of the customer’, or exclusive and just for the few. It can generate responses ranging from the thrill of a bargain to the indignation of a price tag that […]
  • Balancing energy and focus in your organizational culture

    markdisomma
    18 Aug 2015 | 3:17 am
    By Mark Di Somma In this post from some time back I talked about the difference between brand energy and brand focus. I discussed how marketers often put the emphasis on spend (energy) and hope it ties to an outcome. I contrasted this with marketers who begin with the outcome they want (focus) and apportion […]
 
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    The Bullet | Branding Blog

  • Passion For Fashiongram

    Peter Gan
    19 Aug 2015 | 6:45 am
    If you think Instagram is just a platform for you to flex your finger muscle to double tap (note: to like a photo) on autopilot as you wait for the next train, well, think again. Instagram, a photo and video-sharing app, has taken the social media world by storm, surpassing Facebook and Twitter with over 300 million monthly active users to date – 90% of whom are under the age of 35. People use Instagram for a variety of purposes – a visual diary, photography page, fashion look book, travel gallery, food blog…you name it! While it is a lovable social app for personal use, Instagram…
  • The Recipe for Marketing Madness

    Peter Gan
    12 Aug 2015 | 6:15 am
    Mix together hot, adorable, and goofy, and what do you get? The perfect recipe for marketing madness. Almost a year ago, Kim Kardashian decided to break the internet with her glorious poses for Paper Magazine’s winter issue. While earlier this year, 1,600 pandas decided to spread their cuteness to Malaysia, sharing a similar trait with the Pet Rock being sold during the mid-70s. And now in August, Time Magazine and the Oculus Virtual Reality Headset has given us something to expand our discussion on the self-promoting ability of a product which has marketing built into it. Palmer Luckey,…
  • The Imitation Game: Top 4 Malaysian Knock-Offs

    Peter Gan
    5 Aug 2015 | 7:57 am
    They say imitation is the sincerest form of flattery. But it stops being flattering when the imitator starts getting money that shouldn’t be theirs like they switched wallets. So when Jiangling Motors, a Chinese automaker, revealed the design of their new Land Wind X6, the motoring industry went into frenzy. And if you take a quick look at their design, you would understand why. The Land Wind X6 is a splitting image of Range Rover’s Evoque – even the name is similar to Range Rover’s mother brand Land Rover. So when folks buy the Land Wind for its design, Range Rover should technically…
  • Made For The Masses Or Me?

    Peter Gan
    29 Jul 2015 | 6:04 am
    Personalisation. All of us love our good ol’ Char Kuey Teow, but let’s admit that some of us prefer it less spicy with no bean sprouts or with more cockles and prawns. The list goes on for whatever that suits our fancy. We love things that are made according to our needs and preferences simply because these customized items are a way of saying “This is for me. This is who I am. I like it this way and I’m proud of it.” It’s similar to how special we feel when we hang the key chain that bears our initials on our backpack or how confident we are when we sport our trusty pair of…
  • Man VS Mascot: The Ultimate Battle

    Peter Gan
    22 Jul 2015 | 4:54 am
    Who would win in a fight between a gecko and an A-List Celebrity? In the real world, the celebrity would be having a feast (as far as feasting on geckos can go)! However, in the branding world, the gecko could easily usurp the reign of the mighty star. Mascots have been a marketing tool for at least a hundred years now. And whoever the first person was to utilize a friendly character to personify their brand probably had no idea of the genius he/she was partaking in. But we’ve noticed something strange here at the bullet: Of the many iconic mascots we recognize, from the Michelin Man to Mr.
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    The Frager Factor

  • Frank Schilling: Buying From The Best; Selling To The Rest in Record August Results

    31 Aug 2015 | 9:24 am
    Whoever said the g's would take down dotCOM value is today proven wrong. When I first reported on Frank Schillings Domain Name Sales, I was shocked that brands could acquire the EMD for their businesses for under $5K, citing one that went for just $1500 to a big time London Realtor. Not so today. Check out these prices (based on the BIN listings on Domain Tools).  Today, it's going to be over
  • wii...Apple Is About To Lay Down Its TV Cards; Advice from the Dying

    29 Aug 2015 | 7:58 am
    Say no to drugs, but say yes to Netflix's "Narcos" show; The Struggles of New York City's Taxi King; Podcasting: A decade outside the mainstream; Is it human nature to hate your job? On the contrary; The Power Of Story; Will Mercedes put Uber out of Business in 10 Years? How The Collapse Of The Cable Business Model Will Bring A New Era Of Television… and Online retailers can ask ‘Do you want
  • Wall Street Journal Covers Domain Conference Developer of the Year Nominee

    28 Aug 2015 | 7:07 am
    The upcoming Domain Conference awards in Fort Lauderdale will be really great this year for we have several folks who started on the Chatboard and now own thriving businesses (Monte, Mike B, Chad, Warren, Merlin, Tessa, Ammar, Div, Frank, Howard, Morgan, Braden and more on the G side) resulting from single domain focus. PLUS.... Imagination | For Hire Apple Music Exec Ian Rogers
  • CNN: Murder of TV Reporter and Cameraman Was A Domainer

    27 Aug 2015 | 2:38 pm
    CNN: Several domain names appear linked to Vester Flanagan. The man who murdered a television reporter and cameraman on live television set up websites that featured gay porn, according to records obtained by CNN. Beginning on September 4, 2007, the records show that Vester L. Flanagan II set up domain names for seven different sites. CNN found that Flanagan used his name and address in Vallejo
  • The World's 400 Richest People Lost $124 Billion This Week; 'Chilecon Valley'

    27 Aug 2015 | 7:00 am
    Nevada Man Pleads Guilty to Sending Spam to Facebook Users; Why Buying The Right Domain For Your Business Matters; The Future Of Sales Requires Thinking Like Marketers; Marketing Lessons From Reddit's 9 Million-Member Community; Why are brick and mortar stores shocked when 15 years after the party the jump into the online waters and see WOWl Oprah opens e-commerce site, the O Store @
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    WordPress.com News

  • New Themes: Colinear and Franklin

    Ernesto Méndez
    27 Aug 2015 | 9:00 am
    On this Theme Thursday, we have two new free themes for you: Colinear and Franklin. Colinear Colinear — our update to the older Coraline — is a squeaky-clean theme featuring a custom menu, header, background, and layout. Colinear supports featured images and six widget areas — up to three in the sidebar and three in the footer. Primarily designed for magazine-style sites, Colinear is a flexible theme that also suits any personal blog or content-rich site. Check out Colinear on the Theme Showcase, or activate it on your site. Franklin Franklin is a lightweight blogging theme,…
  • Introducing: Our New Action Bar

    Andy Peatling
    26 Aug 2015 | 11:10 am
    We strive to make all aspects of using WordPress.com streamlined and intuitive, from following a great new blog to editing a post on the go. Today, we’re happy to present the new action bar, which allows you to do all this (and more) no matter what device you’re on. Following and more When you visit a site you’re not yet following, look to the bottom-right corner of the screen and you’ll see this: Clicking on Follow will make it so new posts from that site will appear in the WordPress.com Reader. Becoming a new follower has never been easier, whether you or your…
  • Get Up to Speed at learn.wordpress.com

    Krista
    26 Aug 2015 | 9:00 am
    If you just started a spandy new WordPress blog or site and want to work on setup and configuration in your spare time, we’ve recently refreshed a resource that might be just the thing for you: learn.wordpress.com. Have you just created a blog or website to: Showcase a personal project? Maybe you’re working on a photo-a-day project, some short stories, poetry, or a memoir? Highlight your business’ offerings and attract new customers? Promote an organization and want to know how to get connected to potential supporters on social media? No matter the reason you created that…
  • Next Stop for Accelerate.LGBT: Dublin, Ireland

    Anne McCarthy
    21 Aug 2015 | 8:00 am
    Automattic, the company behind WordPress.com, is committed to diversity: providing a platform for everyone to publish on the web and building a diverse, distributed workforce around the world. A collaborative effort between Accelerate with Google and Automattic, the Accelerate.LGBT conference series is designed to help diverse businesses and nonprofits optimize their web presence, empowering professionals through focused workshops and hands-on, one-on-one support from Automattic and Google employees. We held our first event in San Francisco this past April, which was a great success.
  • What a difference a header makes!

    Michelle W.
    19 Aug 2015 | 9:00 am
    Our websites are our online homes. It makes sense that we want to give them personality and warmth, just like we do with our physical homes. One of the simplest updates with the biggest impact is a custom header, a completely free feature that’s available to the majority of themes on WordPress.com. A header instantly sets your blog apart — and with free online photo and graphic editing tools, a custom look is accessible to any blogger, no graphic design experience needed. Take a look at the world of possibilities with these ten blogs: Text, taken up a notch A custom header…
 
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    Joey Sargent

  • Death by 1,000 Subscriptions

    Joellyn 'Joey' Sargent
    27 Aug 2015 | 7:55 am
    I just cancelled two membership services. Big news, huh? Not really. The move will save me about $160 month, not quite $2000 a year. That’s a significant savings, but it won’t make or break my business. What if I had 10 times that number of subscription services? For a business with 16 employees using just one service that costs $14.99 a month, that’s $2878 a year. Extend the costs over multiple services and pretty soon the numbers get big. Very big. Subscriptions Spell Profit For the past several years, providers of SaaS (Software as a Service) and Cloud services have been…
  • Find the Right Rate of Business Growth

    Joellyn 'Joey' Sargent
    20 Aug 2015 | 7:55 am
    Too Fast, Too Slow or Just Right How fast should your business grow? If you’ve ever tossed and turned all night trying to get comfortable enough to enjoy a good night’s sleep, you can probably relate to the challenge of finding the ideal pace for business growth. Some days it’s easy, others, it is next to impossible. We each have different preferences for mattresses, whether you prefer foam, innerspring, a waterbed or even the floor – it’s up to you. Business owners have the same choices, only when it comes to growth, there is usually a lot more at stake than not…
  • 5 Reasons for Entrepreneurs to Get Back to School

    Joellyn 'Joey' Sargent
    13 Aug 2015 | 7:55 am
    August is “Back to School” season in my town. Back in July, stores were brimming with binders, pencils and notebooks. The state had its sales tax holiday two weeks ago. Kids anxiously selected their first day of school outfits and parents packed their lunches. On Monday, the familiar yellow buses pulled up, and we’re off and running on another school year. Something changes in the air when school starts, and even people who don’t have children can feel the shift in the daily rhythm of life. You might think of summer’s end as time to get “back to…
  • What Now? How to Recover When You Can’t Deliver

    Joellyn 'Joey' Sargent
    6 Aug 2015 | 7:55 am
    Now matter how efficient your organization is, there will come a time when you simply can’t deliver as planned. It might be your fault, and it might be completely out of your control. Either way, it will happen. Unfortunately, customers generally don’t care about the cause. So what if the weather messed up your supply chain, if a key employee quit at exactly the wrong time, or if a mechanical failure derailed your production schedule? When you don’t deliver as promised, you’ve got a problem. What you do now can mean the difference between keeping a customer and losing…
  • Why Don’t More CMOs become CEOs?

    Joellyn 'Joey' Sargent
    30 Jul 2015 | 7:55 am
    A Look at What It Takes for a Marketer to Ascend to the Top Spot Aside from some recent high profile appointments (CMO.com cited a few, including McDonald’s CEO Don Thompson replaced by Chief Brand Officer Steve Easterbro) it’s still somewhat unusual for a chief marketing officer to land in the CEO seat. Why don’t more CMOs win the top job? Here are a few reasons…. 1. Marketing is hard to measure. Unlike more tangible roles, the top-line impact of marketing is harder to quantify. While a simple operational change might quickly net thousands – if not millions –…
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    Annemarie Cross

  • [PLP #1] Purposeful Leadership Podcast: What is Purposeful Leadership?

    Annemarie Cross, Small Business Marketing & Business Success Coach
    25 Aug 2015 | 5:51 pm
    Are you being purposeful in how you show up in your business? Do you set goals? Or do you prefer to just ‘go with the flow’? Find out which is best and why being a Purposeful Leader is critical to the success and growth of your business. LISTEN NOW: Tip of the Week: Using a timer to keep focused AND productive in your business Words of Wisdom: What is Purposeful Leadership? Article: Great Leadership Traits Awareness Decisiveness Empathy Accountability Confidence Optimism Honesty Focus Inspiration Purposeful Leadership is: Showing up as a Purposeful Leader in your business –…
  • Don’t be the Bottleneck in your business

    Annemarie Cross, Small Business Marketing & Business Success Coach
    14 Jun 2015 | 11:47 pm
    Juggling the myriad of tasks on our to-do list can often seem like a never-ending battle. Beware. You MAY just be the bottleneck which is keeping your business from growing. Find out if you are and what to do about it… Ever feel that as soon as you cross off a task on your ‘to do’ list – another two items replace it. No matter how hard you work – the dream of finally being ‘in control’ of your schedule (rather than your schedule being in control of you) seems impossible to achieve. Can you relate? A number of my current VIP clients, certainly can. Here’s…
  • Why worrying about tomorrow is fruitless… [Audio Biz Tip]

    Annemarie Cross, Small Business Marketing & Business Success Coach
    31 May 2015 | 5:49 pm
    Ever get yourself so wound up by worrying about tomorrow that you can’t sleep, or focus on what you SHOULD be focusing on? I used to – but not any more. Here’s why… Last night I could NOT fall asleep. I was tossing and turning. My mind was buzzing a million miles an hour. My inner critic was having a field day. I was worrying… Worrying about the ton of planning and preparation for our upcoming launch for a program we’ve been working on for months. Worrying about content I have to develop for another program we’re going to launch. Worrying about the busy week I…
  • Are you being stretched? Celebrate it. Here’s why… [Audio Biz Tip]

    Annemarie Cross, Small Business Marketing & Business Success Coach
    24 May 2015 | 9:13 pm
    Is a current situation you’re in challenging you? Stretching you? You should celebrate it. Why? Listen to today’s audio biz tip to find out… The title of today’s audio biz tip may seem somewhat strange to you. “Why should I celebrate a situation that is challenging me? That is stretching me and making me feel very uncomfortable” – you may ask? Let me share why… Listen now: Click here to download transcript    Dream about creating your own podcast but unsure how to get started. Access our FREE ‘Podcasting Profit Secrets Training’ to learn…
  • How to Beat Procrastination – EVERY time [Audio Biz Tip]

    Annemarie Cross, Small Business Marketing & Business Success Coach
    17 May 2015 | 7:48 pm
    Do you struggle with procrastination? I do – IF I let myself. In fact, a few week’s ago there were a few days where I’ve been flitting about being ‘busy’ but NOT productive. Here’s what I did to beat procrastination and get into action and completion. In today’s audio biz tip I share the exact same steps I used to overcome procrastination, get me motivated and on track to finish all of my tasks in quick time. And so can you… The 10 steps include: 1. Set an intention that this WAS going to get completed and wrote it down 2. Turned off all…
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    DK

  • ‘Et eksempel er frygten for at udleve mine passioner’

    N
    30 Aug 2015 | 3:10 am
    Today, a guest post by Aske Pederson from Aarhus, Denmark: (English version here.) Frygt og Lykke JEG ER BANGE. Ikke for mørke, højder eller for at dø. Nej, jeg er bange for ikke at slå til, at være utilstrækkelig, og derfor foregår der en konstant kamp indeni mig. En kamp mellem frygt og lykke. Et eksempel er frygten for at udleve mine passioner. Når folk spørger mig, hvad jeg virkelig godt kan lide, siger jeg næsten altid at skrive. Men hvorfor har jeg så ikke rørt tasteturet i snart et år? Jeg ved, at det gør mig glad, men noget holder mig alligevel tilbage. En del af min…
  • Protected: Dear ‘N’ London guests

    DK
    29 Aug 2015 | 2:43 am
    This content is password protected. To view it please enter your password below: Password:
  • A conversation installation in Bangkok: NOW

    DK
    27 Aug 2015 | 9:51 pm
    ‘N’ Bangkok OUR NEXT CONVERSATION INSTALLATION is ‘N’ Bangkok, which will gather 16 strangers who’ve never met in that city. But just ONCE. Ever since the first ‘N’ event in Phnom Penh, I’ve been thinking hard about how to talk about it in a way that’s clear, and yet tells the story without divulging too much about it, because no two moments are the same. That’s kind of the idea. Onceness. Framing the moment, the urgency of NOW. Pictures? No pictures. Why? Because why should someone get to consume an experience in pictures without…
  • ‘N’ says: ‘Hej København’

    DK
    26 Aug 2015 | 9:29 am
    ‘N’ is coming. Read about 16N > Read ‘N’ posts related to Copenhagen > COMING TO COPENHAGEN SOON. The way ‘N’ work is this. When 16 people join ‘N’ we will fix the date, time, and place. Because of this: it’s about the people. The exact set of 16 who will choose to join this conversation installation. It’s not really about anything other than the MOMENT in which we can align the stars (well, vectors), so that people converge. Once. Yep. That’s what ‘N’ is— ‘N’ is about the people who choose…
  • Is it obvious? True validity isn’t about making bank

    DK
    25 Aug 2015 | 11:55 am
    Bitcoin, gender, what the astronaut said, and a composer’s take: VALIDITY (US$40) is here >   IN THE LAST SEVERAL WEEKS, for the eZine S. P. A. C. E., I’ve been thinking nearly continuously, like a long line from the intersection of Street 63 and Mao Tse Toung Boulevard all the way up to where there is supposedly a well-lit designer-y kind of space that one day I am recommended I ought to go and see. Oh, what have I been thinking on? One thing. VALIDITY. Following a hunch SUPPOSEDLY I AM TO FOLLOW that vertical road’s line one of these days. To the end. Meet a…
 
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    Latest BrandingBusiness Content

  • Make Customer Service Your Competitive Advantage

    5 Aug 2015 | 5:00 pm
    Keynote speaker, consultant and best-selling author John DiJulius talks with Founding Partner Ryan Rieches on the importance of the customer experience.  The two discuss why this element is crucial for business success, and how to incorporate excellent customer service in your brand promise. Topics include:
  • From B2B to B2P – the rise and growing brand influence of the Prosumer

    29 Jul 2015 | 5:00 pm
    In my last corporate job I was given a Dell computer, a Blackberry and a flat warning from the IT manager: don’t try to use those Apple toys for work, I was told, they are not secure and we don’t support them. Blackberry and Dell were omnipotent in the corporate world. Shares in the Canadian maker of BlackBerry smartphones peaked in August of 2007 at $236. Seven months earlier, in January, Apple had introduced the iPhone at San Francisco’s Moscone Center. Microsoft CEO Steve Ballmer actually laughed at the iPhone. “It doesn’t appeal to business customers because it doesn’t have a…
  • The rise of the Interstice Economy and the decline of brand accountability

    22 Jul 2015 | 5:00 pm
    Much against my better judgment I found myself in a car dealership one hot summer day. I was enticed by a seductive and beautifully crafted marketing video depicting happy and attractive people who found new meaning and joy driving their dream car. Excited anticipation was quickly replaced by the kind of survival alertness that gladiators displayed in Rome’s mighty Coliseum during their mortal combats. I was surrounded by what seemed like hordes of aggressive, not-so-good-looking associates dressed in Polo shirts ready with their sales scripts and pitches. They had quotas to meet, and I…
  • Surviving the merger: Top 10 considerations for CMOs

    20 Jul 2015 | 5:00 pm
    There’s one sure thing in the high-stakes world of 21st century mergers and acquisitions: there will be changes. At the very top of the organization, executive roles are often agreed as part of the deal. For others, they are times of uncertainty. A CMO is especially vulnerable when executive roles are being scrutinized and evaluations are being made. Here’s a top 10 list of ways to survive the merger and add value based on our experience of working with some of the best. Align yourself with the new executive team. In consolidating markets, mergers and acquisitions are invariably about…
  • Employee Engagement: Do engaged employees have a positive impact on a company’s financial performance?

    14 Jul 2015 | 5:00 pm
    The recent stats would say yes. For example, the publically traded company’s listed in this year’s Fortune 100 Best Companies to work for, outperformed the S&P 2 to 1. A great culture is great for business. Other studies on the topic are equally as compelling: A study out of Cornell University summarizes the concept of developing an Employment Value Proposition: a powerful approach to help employees internalize corporate values, shape corporate culture, engage employees and align talent management to business strategies. When employees are engaged and aligned with the employing…
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    Karen Post, The Branding Diva » Karen Post, The Branding Diva

  • What all businesses can learn from Subway’s mess

    Karen Post
    24 Aug 2015 | 10:07 am
    After nearly 15 years of building a huge brand asset, Subway’s brand ambassador is going to jail. In 2000, Jared Fogle, then a college student, lost 245 pounds by eating Subway sandwiches. He became a paid spokesperson and celebrity for the restaurant group. He made appearances, they printed his face and story everywhere, Jared was the consistent face of the brand. On July 7th 2015, the FBI raided Jared’s house in connection to allegations of child pornography. In April of this year, Russell Taylor, the executive director of Fogle’s Jared Foundation, was arrested after investigators…
  • 3 places to find inspiration & test your brand tone

    Karen Post
    20 Jul 2015 | 12:07 pm
    Every weekend I have a few routine things that I do to fuel up my mind and creative thinking. Here are three worth checking out.
  • Critical step in any great brand – Walk in the customer’s shoes… often!

    Karen Post
    13 Jul 2015 | 12:48 pm
    Positive customer and employee experiences are at the core of any successful brand. Without delivering experiences that add something meaningful to the lives of the buyer, and provide value and emotional reward, a brand is toast. Whether they’re B2B or B2C customers, now that these consumers can talk and share their experiences online 24/7, the customer experience is more important than ever.
  • Your brand is your canvas – How to repaint the story

    Karen Post
    18 May 2015 | 9:24 am
    This blog originally ran in my restaurantbrandingroadmap.com. It's got a good universal message that can apply to any industry.
  • The best thing you can do for your brand in 60 minutes or less

    Karen Post
    22 Apr 2015 | 6:00 am
    Publishing a blog is likely one of the lowest cost, highest impact marketing tools every brand has access to. No matter what you do or sell, it’s a tremendous opportunity to tell your brand stories, help customers, influence and educate readers and enhance your brand edge.
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    Restaurant Branding Roadmap

  • What happened to Subway could happen to you

    Karen Post
    21 Aug 2015 | 1:57 pm
    After nearly 15 years of building a huge brand asset, Subway’s brand ambassador is going to jail. In 2000, Jared Fogle, then a college student, ... The post What happened to Subway could happen to you appeared first on Restaurant Branding Roadmap.
  • A secret ingredient to a strong brand

    Karen Post
    12 Aug 2015 | 12:28 pm
    Once a month we post an interview with a successful restaurateur, chef, supplier, brewery professional or a hospitality industry authority. To keep things short and ... The post A secret ingredient to a strong brand appeared first on Restaurant Branding Roadmap.
  • Barfly – Helps spot opportunities for restaurant brand improvement and growth

    Karen Post
    4 Aug 2015 | 7:20 am
    Once a month we post an interview with a successful restaurateur, chef, supplier, brewery professional or a hospitality industry authority. To keep things short and ... The post Barfly – Helps spot opportunities for restaurant brand improvement and growth appeared first on Restaurant Branding Roadmap.
  • Brand building before you open your new restaurant

    Karen Post
    22 Jul 2015 | 10:12 am
    This past week my new neighborhood association hosted a meeting to discuss some important issues impacting the residents. The first item on the agenda was: ... The post Brand building before you open your new restaurant appeared first on Restaurant Branding Roadmap.
  • What to do when consumer tastes change

    Jocelyn Ring
    15 Jul 2015 | 2:52 pm
    This week I’m answering a question from a reader who asks: Our restaurant is a traditional Italian restaurant. We’ve been in business for 60 years and ... The post What to do when consumer tastes change appeared first on Restaurant Branding Roadmap.
 
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    Imagemme

  • Branding Lessons from The Donald

    blingbling
    20 Aug 2015 | 11:21 am
    In 2015, no brand’s stock has risen higher than Donald Trump’s. More than a month after his candidacy announcement, which was originally dismissed, more or less, as a marketing stunt, he continues to lead the polls in nearly every category.   How has he done it, and what can other brands learn from his example?   Donald Trump     1. Be Authentic This is, itself, misleading in a way. While Trump probably believes in some of the positions he’s taken, he has just as surely chosen, and expressed them, to effect a sense of authenticity. Whether or not…
  • 2016 Presidential Election Branding

    blingbling
    28 Jul 2015 | 8:23 am
    With campaign season firmly underway, much attention is being paid to the branding efforts of 2016’s presidential hopefuls. Some of this attention has been focused on candidates’ logo designs.   First, there was the massive Hillary Clinton faux pas, in which her campaign revealed a clip-art-worthy logo that spawned an entire parody font: Hillvetica.     Hillary Clinton Logo     Hillvetica     Next, Jeb Bush’s logo drew attention for its merit, inspiring at least one article that sought to understand what it communicated about the candidate.
  • April Fool’s Packaging Design

    blingbling
    1 Apr 2015 | 12:38 pm
    In the spirit of April Fool’s Day, check out this collection of clever and funny packaging design.   Clever Packaging Design       Clever Packaging Design       Clever Packaging Design       Clever Packaging Design       Clever Packaging Design       Clever Packaging Design       Clever Packaging Design       Clever Packaging Design       Clever Packaging Design     Clever Packaging Design       Clever Packaging Design
  • Casper Wakes Up Mattress Branding

    blingbling
    2 Mar 2015 | 10:44 am
    Thanks to a clever branding campaign – which cohesively included product development, unconventional distribution, and print advertising – Casper Mattress is the first of its product category to achieve a level of cultural cache, positioning itself to become the go-to choice for any millennial in the market. How’d they do it? It started with product design. Conventional mattresses look something like this:       Rebranding Mattresses         With all of the recesses and overlapping patterns, the design is ornate – certainly nothing…
  • Rebranding Real Estate

    blingbling
    25 Feb 2015 | 2:25 pm
      Major NYC real estate developments have become brands, using beautifully-architected web design to help build awareness long before the buildings are completed.   In most cases these websites match the general aesthetic of the building, landing somewhere on the spectrum between ornate opulence and contemporary sleekness, however in the case of 15 Renwick, a luxury building in Hudson square, its website, and building, has taken on a completely new sort of brand identity.     Rebranding Real Estate       A “homage to the Victorian era in which the…
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    AYTM

  • Water Quality Survey: Bottled Water More Popular Than Tap

    Anne Pilon
    31 Aug 2015 | 7:15 am
    As August comes to a close, it’s also the end of National Water Quality Month. The designation is meant to encourage people to look at what their governments and communities are doing to protect their sources of fresh water. But some people choose not to drink water from the tap, instead opting for bottled water or filters. So what do people think about the quality of their water? Water Drinkers In Ask Your Target Market’s latest survey, just 39% of respondents said they drink regular tap water regularly. More respondents, 41%, said they filter their tap water before drinking it. And even…
  • Prime Now Survey: Majority Interested in Quick Shipping Options

    Anne Pilon
    28 Aug 2015 | 6:59 am
    Amazon just announced an expansion of its Prime Now service, which offers customers in select cities options for one to two hour shipping on certain items. The service, which just expanded into Seattle and other Washington cities, even allows shoppers to purchase alcohol and have it delivered in that time frame. So how many shoppers are interested in the Prime Now shipping options? Amazon Shoppers In Ask Your Target Market’s latest survey, 24% of respondents said they currently have a subscription with Amazon Prime. Another 17% said they have in the past, but don’t currently. And 59% have…
  • Facebook Video Survey: Facebook, YouTube Users Find Videos Differently

    Anne Pilon
    27 Aug 2015 | 6:03 am
    Facebook has been putting more of an emphasis on its video platform over the past several months. Some have even expressed concerns that the social media giant is becoming a viable competitor for video specific sites like YouTube. But while the videos that are appearing on people’s feeds might be getting a lot of views, people still seem to gravitate toward YouTube when searching for more specific types of content. So what do people think about the Facebook video platform as it stands now? Online Videos In Ask Your Target Market’s latest survey, 26% of respondents said that they watch…
  • Dogs Survey: Nearly All Future Owners Open to Rescuing

    Anne Pilon
    26 Aug 2015 | 6:25 am
    Today is National Dog Day, a day created to celebrate man’s best friend while also calling attention to the large number of dogs in shelters around the country that are waiting to be adopted. Dogs have long been considered one of the most popular house pets. But there are currently several different ways for people to get dogs. So how many currently own kanine companions and how many would consider adopting from shelters in the future? Dog Owners In Ask Your Target Market’s latest survey, 71% of respondents said they have a generally positive opinion of dogs. However, just 12% currently…
  • Second-Hand Shopping Survey: Goodwill Named Top Second-Hand Store

    Anne Pilon
    25 Aug 2015 | 6:44 am
    The shopping experience has changed quite a bit in recent years. While some stores choose to focus solely on brand new items and expensive new features, others are choosing a different route. Second-hand and thrift stores have become increasingly popular, both because of the styles they offer and the often low prices that go along with them. And since today is National Second-Hand Wardrobe Day, plenty of second-hand shoppers are likely to head out to their favorite stores. So how many consumers enjoy second-hand shopping? And what are their favorite second-hand stores? Second-Hand Shopping In…
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    Better Business Brand

  • The App Revolution for In-Store Retail [Infographic]

    Robert Hacala
    19 Aug 2015 | 11:02 am
    This infographic shows why retailers simply cannot ignore the rise of mobile and how it can work from them, as an offline retailer. Many would think that this growth in online behaviour spells a death sentence for offline retail stores, but this is far from the truth. Apps can be also used by brick-and-mortar stores to build their business and improve on customer service. Source: betterbusinessbrand.com
  • Working from Home: Is It for You? [Infographic]

    Robert Hacala
    23 Jul 2015 | 9:50 pm
    Check out this infographic to see if working from home is for you or your company. It covers the latest trends, benefits to the employee and the employer, which global companies are doing it, as well as some other important considerations. Source: betterbusinessbrand.com
  • 7 Great Tips for Redesigning a Logo [Infographic]

    Robert Hacala
    20 Jul 2015 | 10:36 am
    Redesigning a logo sounds like it should be easy. You already have a design—you just need to freshen it up a little bit. However, when it comes time to actually start the project, you may realize that you're not sure what qualifies as "freshening up." Do you tweak the color scheme a little or completely replace the font? Do you alter the logo's shape slightly or redo the whole thing from scratch? This infographic will help you hit the jackpot with your logo redesign. Source: betterbusinessbrand.com
  • The Power of Color in Branding [Infographic]

    Robert Hacala
    19 Jul 2015 | 10:46 pm
    We are all affected by and respond to color in our daily lives. We love colors, surround ourselves with them, feel because of them, share them with friends, judge things based on them, buy products due to them, even obey them as signals. The Power of Color in Branding is a wonderful infographic from Brush […] Source: betterbusinessbrand.com
  • Top 5 Tips for Email Marketing Success

    Robert Hacala
    15 May 2015 | 10:53 am
    No business can afford to neglect its digital presence, which can partly be achieved by creating and maintaining an effective email marketing campaign. Click through to see the top 5 tips for your email marketing success. Image: Horia Varlan Source: betterbusinessbrand.com
 
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    Image Group International

  • I Love Entrepreneurs!

    The ImageMaker
    26 Aug 2015 | 5:00 pm
    Late last week I had the pleasure to be invited to a special presentation by Kevin Harrington of Shark Tank (USA) fame, and pioneer of “As Seen on TV”. Harrington has personally been involved in launching over 500 products generating over $4 billion in revenue – and is one of the founders of EO (Entrepreneurs’ […] The post I Love Entrepreneurs! appeared first on Image Group International.
  • The Power of First Impressions – How to impress anyone you meet in under 30 seconds

    The ImageMaker
    19 Aug 2015 | 5:00 pm
    By Jon Michail Being the smartest, or most able-bodied person is not the be all and end all of success, financial or otherwise. Being likeable and considering other people and their tendencies or desires is just as crucial in becoming successful for the long term. People react better to you, and are thus more open […] The post The Power of First Impressions – How to impress anyone you meet in under 30 seconds appeared first on Image Group International.
  • The Class of 2015 – Taking Creativity to the World

    Jon Paul Michail
    16 Aug 2015 | 5:00 pm
    By Jon Michail Last week I had the honour to present to a full room our Brand & ME! Personal Branding workshop. The audience was the final year advertising students of the award winning School of Media & Communications Department at RMIT in Melbourne (pictured above with myself front second from the right). This uber […] The post The Class of 2015 – Taking Creativity to the World appeared first on Image Group International.
  • You’re a Celebrity Rockstar Too

    The ImageMaker
    12 Aug 2015 | 5:00 pm
    By Jon Michail Sometimes the sky’s not your limit. You’re not looking to become a Hollywood star. You simply have to be The One in your field of expertise and even more so if your talents warrant it. What could be more satisfying – and ultimately more rewarding – than becoming the ‘go to’ person […] The post You’re a Celebrity Rockstar Too appeared first on Image Group International.
  • 10 Ways to Build a Disruptive Personal Brand

    The ImageMaker
    5 Aug 2015 | 5:00 pm
    By Jon Michail A personal brand doesn’t have to be boring or simple and fit in with the flock, where your personality is a clone of whatever archetype you’re perceived as being. Build a creative disruptive brand, a brand with vibrancy, with a sense of modernity, that throws a spanner in the wheel of normality. […] The post 10 Ways to Build a Disruptive Personal Brand appeared first on Image Group International.
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    Blade Creative Branding | Blog | Marketing, Design, Trends

  • Can the Rogers Brand Profit from the Blue Jays Success?

    Joshua Murray
    26 Aug 2015 | 10:54 am
    Unless you’ve been living under a rock, you’ve noticed by now that the Toronto Blue Jays are winning baseball games lately, and are challenging for a playoff spot for the first time since the fall of 1993. We know that winning does wonders for a sports team’s brand, but today we wonder what the Blue […]
  • 3rd and Long: A Vintage Look at the Canadian Football League

    Joshua Murray
    19 Aug 2015 | 10:14 am
    The Canadian Football League opened its first season in 1958 with teams in Winnipeg, Edmonton, Calgary, Saskatchewan, and BC in the West, and Hamilton, Montreal, Ottawa, and Toronto in the East. Over the next 5+ decades the league has seen a lot of change, including an attempt at expansion into the United States, but through […]
  • Brand Revitalization: New Generation Group

    Blade Brain Trust
    14 Aug 2015 | 7:53 am
    For over 50 years New Generation Group has built a reputation of delivering excellent work in all areas of Drywall Installation. And while their track record may speak for itself, their brand didn’t. Enter Blade. Our team worked hand-in-hand with New Generation Group to design and develop a new logo, tagline, branded apparel, website, corporate […]
  • Google+ Starts a Conscious Uncoupling from YouTube, Gmail & more

    Joshua Murray
    11 Aug 2015 | 10:52 am
    After four years of relegation to the 2nd tier of social media networks, Google+ is finally pulling the plug on their forced integration with other Google services like YouTube and Gmail. This conscious uncoupling is a great move for Google users who never truly used the service but were forced to have it and use […]
  • Failed Forced Viral Campaigns: When Astroturfing Flops

    Blade Brain Trust
    3 Aug 2015 | 8:28 am
    Everyone likes to point and laugh at product placement in popular media; those times when the narrative of a story hiccups and turns into a commercial for a split second. Sometimes it’s obvious and it ruins the production, and sometimes it’s obvious and we don’t care, like when cool cars are used in an action […]
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    BRAND IDENTITY, REBRANDING AND PACKAGE DESIGN

  • 3 Secrets to Launching a Brand Revolution

    davidbrier
    25 Aug 2015 | 3:32 am
    “The purpose of life… is to be useful, to be honorable, to be compassionate, to have it make some difference that you have lived and lived well.” Ralph Waldo Emerson Launching a brand is not for those with thin skin. It takes courage, intelligence and foresight. It’s (almost) not about your brand. Instead, it’s more about what you stand for. Passionately. It’s equally about what you oppose. Boldly. Creating a Brand Revolution Factually, it comes down to three basic secrets which all rebels know and will gladly share, if you’re ever perceptive enough to ask the…
  • “Make the Logo Bigger”: The Branding Sequel from Hell

    davidbrier
    17 Aug 2015 | 7:10 am
    (The following, while fictional, is based on real-life observations.) So, the client emailed me back, “Looks good. Now, could we make the logo bigger?” Oh boy, I thought. Here we go again. (Making the logo bigger is a painful punchline among designers and brand consultants worldwide, the client request to “make the logo bigger” is abhorred almost as much as “Looks great. Can you make this one minor change: try the logo with Helvetica?” Now back to our story.) The logo is enlarged by 50%. Other elements are reduced accordingly. Email response, “MUCH better. Can we see it over…
  • How to Look at Food (so it sells like wildfire)

    davidbrier
    16 Aug 2015 | 6:08 am
    “In France, cooking is a serious art form and a national sport.” Julia Child If you enjoy and brand food, there are two senses that are far more powerful than one’s taste buds: the nose and the eyes. With the nose, it’s the smells, the aromas, the waft of freshly baked bread that put us in a hypnotic state. But until there’s an app for that, when using online channels, we have to resort to another sensory channel: the eyes. That texture, that look of deliciousness that gets us salivating, the steam captured as it escapes a freshly baked cookie. All reasons that…
  • How to Instantly Nail the Emotional Sweet Spot of your Customers

    davidbrier
    12 Aug 2015 | 6:35 pm
    We’ve all seen it. A startup begins with a dream, a passion to do something others have missed or overlooked, to offer something better than what we all accept as the norm. Then we hit the legendary Wall of Hell: “Let’s describe this, so people really get it.” (Oftentimes, cliches are used and, other times, it’s simply not intelligently working out your brand story so anyone will care to listen and thus get engaged in your brand.) The most common mistake made by brands: Providing a laundry list of what’s inside the package vs conveying something enticing and engaging…
  • Mission Impossible: How (and why) some brands go rogue

    davidbrier
    29 Jul 2015 | 10:23 am
    Mission Impossible is a powerful movie franchise. It’s also a powerful brand. Yes, it has a mission, but more importantly, what is it’s secret? And what can brands learn from it? In its 20-year history, it’s done what many brands hope for: longevity, anticipation, interest, loyalty. (And yes, if it wasn’t already obvious, I am attending the 5th installment of the Mission Impossible series opening weekend.) It’s a brand that’s navigated itself brilliantly over the course of two decades. How does it do this when so many have attempted this and failed? What…
 
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    Landor Blog

  • Alphabet soup

    25 Aug 2015 | 5:29 am
    When the new name for Alphabet, the new holding company of which Google is just a portion, was announced this week, wags and pundits didn’t even have time to start sniping before the company’s stock shot up six points. Sergey Brin and Larry Page were once again embraced. No longer wunderkin, they’ve gracefully aged into their roles as tech industry darlings. Strategy for the new name was key. Google, as everyone knows now, was derived from a word—a number, really—that painted a suitable backdrop of the entirety of the Internet against which the search engine’s algorithms…
  • Agile brands focus on audio

    24 Aug 2015 | 7:06 am
    The best brands display agile characteristics; they recognize that to keep up with the modern speed of business, they can no longer be set in stone. Instead they need to be designed and built to flex. Agile brands are multifaceted, working across all communications platforms and engaging all of the senses. Our technologically advanced world is helping create rich brand experiences; brands can engage people quickly with digital content whether with words, sound, or imagery. Despite this, last year the Harvard Business Review  concluded that, considering the current audio-enabled…
  • Five fundamentals of great design: Courage

    20 Aug 2015 | 3:07 am
    Effective packaging is a crucial part of the marketing mix for CPG brands, and it is only becoming more so. Your package is one of the most fundamental aspects of your brand, second only to the product and the product experience itself. So if package design is so important, then it must be important to leverage the best design for your brand. But where do you start? As with all things, you start with the fundamentals. My first four posts focused on the importance of insight, perception, ideas, and story. All great design is insight based—great designers seek to know and understand for whom…
  • Tesla: The agile automobile

    4 Aug 2015 | 5:32 am
    Conspiracy theories on the failure of a viable, electric car have abounded for years. Indeed, a number of Hollywood’s elite felt so strongly about it that a documentary titled Who Killed the Electric Car debuted to wide acclaim back in 2006. Depending on whom you asked, those that contributed to the death of the electric car ranged from U.S. car manufacturers to self-centered oil barons to upper echelons of Congress and, eventually, the White House. Move ahead 10 or so years and it seems difficult to believe that Tesla is not only manufacturing electric cars, but those vehicles are now in…
  • When baby names go bad

    20 Jul 2015 | 8:34 am
    If you read the news and even vaguely remember middle school, you’ve probably been following the uproar about Harper Lee’s sequel to To Kill a Mockingbird. In the book, Atticus Finch, beloved supporter of progress and justice, is depicted as an old-school racist.  While it’s unsettling to see this hero in a monstrous light, as a namer I’m much more interested in an unexpected consequence. Over the years, fans of To Kill a Mockbird have named their children Atticus. Now the meaning of that name has changed in ways they never could have anticipated. Names morph, picking up…
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    placesbrands

  • From murder capital to cultural capital

    Samantha North
    12 Aug 2015 | 12:23 pm
    photo credit: Dubdem Sound System :: Jamaican Tour 2006 via photopin (license) A couple of weeks ago I returned from a fortnight in Jamaica. It was a successful trip all around, with equal parts of work and play. I would say I had a good experience overall. But Jamaica still has problems with its reputation. In particular, the capital city, Kingston, has suffered from severe negative labelling, that it’s only just beginning to shake off. Kingston’s regular appearances in lists such as ‘the world’s top ten murder capitals’ has helped cement its image as a mad, bad…
  • Jamaica reflections

    Samantha North
    16 Jul 2015 | 12:55 pm
    photo credit: Dubdem Sound System :: Jamaican Tour 2009 via photopin (license) I never know what to expect about countries anymore. When visiting a new place I have my set of preconceptions and associations in mind, just as everyone does. This time, in Jamaica, I’m hoping to discover more than just the stereotypical land of sun, sea, sand and reggae. As a nation brand specialist, I’m constantly aware of how my perceptions shift and develop during my time in-country. On my third day here in Jamaica, I’ve already started to build new layers upon my pre-existing ideas. Here are some of the…
  • Jamaica to host Symposium on its Global Image

    Samantha North
    2 Jul 2015 | 4:21 am
    Jamaica to host Symposium on its Global Image  You already know Jamaica for its beaches, music and sportspeople. Jamaican icons Bob Marley and Usain Bolt are household names across the world. But Jamaica has even more to offer. Join us in the Jamaica capital Kingston to discuss what makes Jamaica unique, what challenges remain, and how to strengthen the Jamaican national brand for future success!  The Re:Imagine Jamaica Project, a nation brand think tank founded by Jamaican journalist and scholar, Dr. Hume Johnson, joins forces with the University of the West Indies’ Centre for…
  • Announcing City Nation Place Awards!

    Samantha North
    27 Jun 2015 | 2:13 am
    New Awards to Benchmark Place Branding Presenting an exciting new set of place branding awards from City Nation Place. Get your entries in now! The City Nation Place Awards have been launched to identify and recognise excellence in place branding strategy development and implementation. With more national, regional and city governments investing in reputation management and communication, these are the first Awards to benchmark the performance of these areas. A Jury of place branding strategists and representatives of governments who are themselves tasked with building the strength of a place…
  • Nation branding of Serbia – Nikola Tesla’s last wish

    Samantha North
    23 Jun 2015 | 10:52 pm
    photo credit: Tesla via photopin (license) by Vjekoslav Cerovina Nikola Tesla is the most famous and influential Serb in the world. I’m writing about him on the subject of ‘nation branding of Serbia’ because the nation branding of Serbia was in fact his last wish. This is a story about how ‘nation branding’ is a natural thing rooted in every good person. Put simply, it’s a form of patriotism. The story of Nikola Tesla is a fine example of that. 

When I say that the nation branding of Serbia was Tesla’s last wish, it’s not my subjective view,…
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    Denise Lee Yohn

  • ICYMI:  shophouse kitchen, trump, alphabet, brand trends & more

    Denise Lee Yohn
    30 Aug 2015 | 10:17 pm
    What happened while you were out on vacation?  Here’s my top content from August: Brand Experience Brief: Shophouse Kitchen — video audit and analysis of Shophouse, the Asian fast-casual restaurant concept from the company behind Chipotle Mexican Grill         Donald Trump Shows Brands How to De-Position Competitors — my latest Forbes column on how Trump has re-framed the category and shifted the competitive positioning of its major players         Alphabet is Google’s Alpha-Bet — 60 second video on what Google’s…
  • what great retail and restaurant brands do

    Denise Lee Yohn
    24 Aug 2015 | 10:37 pm
    Each of us has our own favorite stores; we all have those restaurants that we keep going back to. Some restaurateurs and retailers have managed to cultivate our loyalty and we love going to them. We tell our friends about them, we “like” them on Facebook, we gather groups to go to their stores with us. We love these brands because of what they do for us every time we walk in their doors, how they make us feel, the products they sell, and the experiences they create. We’re not overly concerned with what their logo looks like; their tagline might be clever but that’s not…
  • brand experience brief: shophouse kitchen

    Denise Lee Yohn
    17 Aug 2015 | 10:33 pm
    What happens when the company behind Chipotle Mexican Grill decides to go Asian?  Shophouse Kitchen!  Check out this video audit & analysis of the Shophouse customer experience. DLYohn Brand Experience Brief: Shophouse Kitchen from Denise Lee Yohn on Vimeo. other brand experience briefs you might like: Warby Parker Eureka! sweetgreen transcript: What happens when the company behind Chipotle Mexican Grill decides to go Asian?  Shophouse Kitchen! a new restaurant concept with about a dozen locations in the Washington DC and Los Angeles markets. The company says Shophouse is “a…
  • 7 influential insights

    Denise Lee Yohn
    16 Aug 2015 | 3:18 pm
    Check out a few quotables about influence — from the National Speakers Association Conference INFLUENCE 2015.  Featuring Chef Jeff Henderson, Verne Harnish, Jenn Lim of Delivering Happiness & more. 7 Influential Insights — Quotables from National Speakers Association Conference INFLUENCE 2015 from Denise Yohn other quotables: The Practices & Principles That Produce Great Retail Brands — CMOs of 7-11, Whole Foods, Krispy Kreme, IKEA & more at HUB Live Quotes from “What Great Brands Do” Musings about Marketing from Restaurant Industry Leaders The…
  • brand book bites from non-obvious

    Denise Lee Yohn
    10 Aug 2015 | 10:09 pm
    Here’s my latest Brand Book Bite, a write-up on and interview with the author of a book I recommend for brand-builders: – the book:  Non-Obvious: How to Think Different, Curate Ideas & Predict The Future — an excellent guide to trends — full of insights, tips, tools, and trends themselves – the brain:  Rohit Bhargava, a trend curator who’s probably best known for his book, Likenomics, and the annual report of Non-Obvious Trends he has published for several years – the best bits:  In Non-Obvious, Rohit pulls the curtain back on his process of…
 
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    Siegel + Gale

  • Media Mentions: Our people in the press for the week of August 23, 2015

    Molly Muldoon
    28 Aug 2015 | 12:53 pm
    Bank flip-flops: why the money men should keep it simple – Brand Republic – Philip Davies – August 28, 2015 Bank flip-flops: why the money men should keep it simple – Philip Davies – Campaign – August 28, 2015 Ten CMOs Share Their Summer-Reading Picks – Margaret Molloy – Forbes – August 27, 2015 How to Develop an Effective Naming Architecture – Jeff Lapatine – CMO Essentials – August 25, 2015 Lori Almeida, Chief Talent Officer of Siegel+Gale joins Chris Dyer to talk about talent, culture and employee engagement – TalentTalk…
  • CVS Health: Reimagining one of the most recognizable brands in the world

    Siegel+Gale
    26 Aug 2015 | 10:44 am
    For 50 years, CVS has been committed to the health and wellness of its customers. In 2014, it made a very bold move—dropping all tobacco products. With this decision, CVS estimated they could lose up to $2bn in annual sales, and took on another challenge: the reimagine its brand to shape the future of healthcare. They changed their name from CVS Caremark to CVS Health. In order to unite the company and help bring together its four business units, Siegel+Gale created the new CVS Health brand identity, with the idea that the whole is better than the sum of its parts. To learn more about our…
  • Brand Matters: What are the steps to creating a more human brand?

    Siegel+Gale
    26 Aug 2015 | 7:26 am
    In this episode of Brand Matters, we talk to Liana Dinghile about what the actionable steps for brands are to create a more human touch to everything they do. Liana Dinghile is group strategy director, EMEA at Siegel+Gale. For more insights, follow her on Twitter: @LDinghile The post Brand Matters: What are the steps to creating a more human brand? appeared first on Siegel + Gale.
  • Luxury Made Simple: Giving back by creating culture

    Siegel+Gale
    24 Aug 2015 | 8:27 am
    At a current exhibition showing in London’s Victoria and Albert Museum, the idea of luxury is weighed, debated, and forecasted through a series of installations that look at how luxury goods are made and what they might look like in years to come. This begs the questions (and gives name to the exhibition): What is Luxury? Often we see, and are otherwise told, that luxury is a new Chanel bag or a Ferrari—but can luxury solely be defined as physical? There is a trend that says no; that luxury extends beyond just the high-priced coat, or brooch, or car. For example, the Time for Yourself…
  • Media Mentions: Our people in the press for the week of August 16, 2015

    Molly Muldoon
    24 Aug 2015 | 6:28 am
    Margaret Molloy CMO of Siegel+Gale Discusses Education and Leadership – Women Worldwide, August 15, 2015 From Fox to Facebook: Campaign Clout Shifts Toward Social Media – NewsFactor Network – August 16, 2015 Putting its divisions under 1 name, Alphabet, should fit Google to a T – The Columbus Dispatch – August 17, 2015 Siegel+Gale Bolsters London Office with EMEA Dedicated Naming Practice – PR Newswire – August, 18, 2015 Meet Kairos: Monotype’s Hard-Edged, Athletic, Octagonal Typeface That’s Game for Just about Anything – MarketWatch – August…
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    Marketing Mojo for Small Business

  • 6 Tips for Getting Exposure for Your Small Business Early On

    Guest Expert
    26 Aug 2015 | 11:19 am
    Getting off the ground as a new small business is a challenge all its own. Sure, you’ve got great products and a solid business plan. You’ve got the passion and the drive to succeed. But marketing your small business is absolutely vital for sustained growth, and especially when you are just starting out. You simply can’t expect customers or clients to find you unless you’re getting your business in front of them. Here are a few tips each new business should consider for getting that exposure: Hold a Contest Looking to make a quick splash? Hold a contest or giveaway! It’s an awesome…
  • Master Your Small Business SEO with Local Listings [VIDEO]

    Deanna Zaucha
    19 Aug 2015 | 11:43 am
    Search Engine Optimization (SEO) is a skill that many small business owners work hard to master. Not only do they want people to find their small business website, but they want potential customers to see their location, store hours, social media profiles, and any other web presence that will convince customers to do business with them instead of a competitor. One of the best ways to reach SEO success with minimal effort is to perfect your business’ local listing. If you need some background, we have written a number of articles on this topic: Get Found Online: Local Search and Your…
  • Why Interactive Content is the New Normal

    Guest Expert
    12 Aug 2015 | 7:45 am
    The evolution of content marketing has been entertaining to watch. We’re currently experiencing a permanent shift away from static, traditional content and towards fresh, interactive content. While blog articles will always be the bread and butter of corporate content strategies, many brands have complemented this standard with more engaging mediums like infographics and video. However, there’s still a form of content marketing that very few brands are aware of and it’s called interactive content. The Evolution of Content Just a few years ago, simple blog posts were all you needed to…
  • Making The Most of Local Search: What To Put In Your Local Listings [INFOGRAPHIC]

    Sarah Matista
    5 Aug 2015 | 9:56 am
    While big box brands may have the budget to reach a national audience, small businesses have a distinct advantage on the local stage. Not only are people gravitating more and more toward local businesses (48% plan to increase local patronage), these smaller brands are able to leverage local search listings more effectively if they know what to do. If the hipster movement has taught us nothing else, it’s that people want the things they eat, the clothes they wear, and the places they shop to say something about them as individuals. In that environment, the local business will beat out a…
  • 15 Tricks For Being Happy at Work

    Deanna Zaucha
    29 Jul 2015 | 12:09 pm
    Happy Hump Day, Webs readers! To help you get through the rest of the week, we thought we would pass on Mashable’s 15 magical tips to make you happy throughout your work day! Bringing a few desk gadgets that you love to the office can do wonders for productivity. It is also just a nice stress reliever to reach for your computer mouse and accidentally grab the toy stuffed manatee you brought from home that reminds you of your kids. You’ve made your desk feel like home, and sometimes it is hard to get away from it. Taking a walk is a good option to clear your mind if you reach a writer’s…
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    Jill Celeste - Marketing Coach

  • 4 Ways To Assess And Improve Your Marketing

    Jill Celeste
    26 Aug 2015 | 8:47 am
    Marketing is a continuous process. One of the constant struggles for entrepreneurs is how to make their marketing even better. That’s why it’s imperative to re-evaluate your marketing efforts every three months. Only then, can you continue to improve your marketing strategy. Here are four elements of your marketing strategy that you can re-evaluate to […]
  • Is It Time To Take A Marketing Risk?

    Jill Celeste
    19 Aug 2015 | 6:02 am
    How do you feel about taking risks? Scared? Exhilarated? Totally put off? When it comes to growing your business, you need to be comfortable taking some risks, or you will become stagnant in your growth. Truth be told, most risks are just perceived – something in your head that is blocking you. Sure there are […]
  • Improve Your Marketing Through Benchmarking

    Jill Celeste
    12 Aug 2015 | 6:07 am
    Have you ever looked at another entrepreneur’s business and/or life and thought: “Wow, I wish I had her success!” I know I do. It’s a natural reaction, believe me, as long as it comes from a place of learning and love. Think of this analogy (one taught to me by my business mentor): If you […]
  • Do You Want To Know The Real Reason Why You’re Not Getting Clients?

    Jill Celeste
    11 Aug 2015 | 8:13 am
    Dear Celestial One, How’s business going? Be honest with yourself here. If you can answer “it’s going great!” – then good for you! Make sure to applaud your accomplishments because it’s not an easy road to the “it’s going great” answer. But if your answer is “it’s not going well” or “I wish it could […]
  • 6 Ways To Keep Up With The Demands Of Blogging

    Jill Celeste
    5 Aug 2015 | 5:51 am
    Blogging is one of the most popular forms of content marketing because it allows you to showcase your expertise, but it can be demanding to keep up with a blog, especially with your busy schedule as an entrepreneur. Are you feeling overwhelmed by the demands of blogging? It doesn’t have to be such a challenge […]
 
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    Make Your Brand in Demand

  • Brand Case Study: The Food Babe Brand Movement

    Sherry Mirshahi-Totten
    25 Aug 2015 | 4:27 pm
    How do you turn your personal brand into a movement? People ask me this question a lot. I was working with a private client today and sharing with her examples of different movements for her brand.  And one of the websites we looked at together was especially awesome.  So, this week I wanted to share that same website with you.  It’s about Vani Hari, the Food Babe, who was named as one of the most influential people on the internet by Time Magazine. It shows how bringing your personal brand into your business and getting super clear on your stand is a way to really make a big…
  • Get more people to say “yes” to you

    Sherry Mirshahi-Totten
    20 Aug 2015 | 4:00 am
    Want to get more people to say “yes” to you and what you offer? Read on to learn how! We were at Penn State for my brother in law’s graduation and it was h-o-t. Naturally, we wanted ice cream. And we had options. We could’ve gone to a Baskin Robbins ice cream shop, bought a gallon from a grocery store or visited Starbucks for frappuccino as an alternative. Instead, we went to the famous Berkey’s creamery. So we drove to the other side of campus, searched for parking and lugged out Ryan’s stroller. And then we saw a line so long that it went out the door. But instead of…
  • Twenty signs that it is time for a rebrand

    Sherry Mirshahi-Totten
    12 Jun 2015 | 1:59 pm
    There are good reasons to rebrand your company but sometimes the signs are there and you can easily overlook them.  It is easy to do when you are so close to what you do each day. I get asked often when small businesses should rebrand so I compiled a list of the top twenty signs that show when your business is ready for one. Your sales and number of customers have taken a hit. You feel your current brand feels, sounds and looks stale and outdated; you’ve outgrown it and you’ve evolved but it’s not clear that this is so. It just doesn’t represent you anymore. You’re about to do…
  • Improve Your Brand by Sharing Your Connection Story (And Hear Mine during the Inspiring Mom Bloggers Virtual Telesummit)

    Sherry Mirshahi-Totten
    5 Jan 2015 | 6:04 am
    For 2015, I decided to invest in a new mentor who would help me take my business to a new level.  I knew I’d made the right decision when I learned about her philosophy regarding online marketing: connecting with your audience genuinely “is the new currency.” It’s more important than ever to really touch the mind AND heart of your audience because there is so much out there competing for their attention.  It’s just like this classic quote from the great Maya Angelou: “I’ve learned that people will forget what you said, people will forget what you did, but people will never…
  • Secrets of the Most Polished and Powerful Brands in Demand

    Sherry Mirshahi-Totten
    6 Nov 2014 | 7:35 pm
    You’re ready for that next big milestone in your business whether that’s (finally) writing a book, speaking on bigger stages, serving wider audiences, or just getting more publicity. In other words, you’re ready to become a true Brand in Demand.  Brands in Demand in all industries have one thing in common: they are packaged as influencers who know and follow the right branding principles that get them visibility.  Learn the top secrets of  three of the best influencers below. Beyonce:  Here’s what Beyonce does so well:  she knows how to capture the mind and heart of her…
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    Once a Day Marketing

  • Is Your Brand Held in High Regard?

    James Glover
    31 Aug 2015 | 5:57 am
    Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are looking at an essential component of brand stature. The Y&R Brand Asset Model addresses brand stature and brand strength, two critical components of a Power Brand. (I recommend you take a moment to study more about the Y&R Brand Asset Model.) Esteem is the key component of a power brand that assess whether or not the brand is held in high regard by customers and/or potential customers; the higher the esteem, the greater the Brand’s stature. Like personal reputation, the more positive the…
  • Woodstock Photographer Still Rockin’ and Rollin’

    James Glover
    25 Aug 2015 | 5:47 am
    Listen to our featured Ask Those Branding Guys™radio show podcast: Lisa Law Rock & Roll Photographer Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys™, we discussed maintaining a brand across five decades. Joining us on the show was Lisa Law, legendary Rock n’ Roll Photographer. Lisa’s brand has been growing and evolving for nearly 50 years. She likes to think of herself as a historian of the Sixties. Everywhere Lisa went, including Woodstock, she documented the experiences; her photos grew into a collection of…
  • Business Name: A Big Part of Your Brand

    James Glover
    24 Aug 2015 | 6:08 am
    Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are looking at brand naming conventions. When I mention Apple, Nike, Google and Amazon, what comes to mind? Of course, you instantly conjure up thoughts of amazing products and services offered by these top-notch brands. The reason: these four companies are branding experts who know how to create impressions that ensure you understand the benefits of their brand and keep them top of mind. They are branding 24/7/365 to ensure they remain global household names. If these companies hadn’t spent so much energy…
  • Branding an Organization That Ignites Startups

    James Glover
    17 Aug 2015 | 2:26 pm
    Startup Santa Fe Logo: The Place to Start When Launching Your Next Business Listen to our featured Ask Those Branding Guys™ radio show podcast: Startup Santa Fe Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys™, we discussed raising awareness for a new organization supporting entrepreneurs. Joining us on the show were Bonn Macy and Shawn Patrick, Co-Directors of Startup Santa Fe, a public private partnership with the City of Santa Fe and Creative Santa Fe providing access to entrepreneurial resources throughout New Mexico.
  • Building Customer Loyalty

    James Glover
    17 Aug 2015 | 8:15 am
    1902 Fred Harvey Loyalty Card Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are discussing rewarding your customers with loyalty programs. The explosion of digital format and social media provides customers access to so many more choices than they had in the past. Once your company likely competed in a small/local market; now you are competing in the global market place. You workhard to attract the customers that are using your business, are you working just as hard to reward loyal customers who continuously seek out your product or service? The concept of…
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    Pixel Productions Inc.

  • Are You Guilty of Making these SEO Mistakes?

    Chris London
    28 Aug 2015 | 8:21 am
    Achieving a top search ranking for your website’s target keywords isn’t always easy. The difficulty is certainly magnified if you make one or more of the following SEO mistakes. Broken LinksWhether they are internal or external, allowing broken links to remain on your website may hurt your search optimization efforts. Search engines work by crawling websites, using links to find new pages and other sites. If your website contains broken links, however, the search engines won’t be able to perform this critical function.The good news is that you don’t have to…
  • Google Launches Structured Snippet Extensions For AdWords

    Chris Crum
    27 Aug 2015 | 2:05 pm
    Google announced that it is starting to roll out structured snippet extensions for text ads. These enable advertisers to provide structured information to show up in their ads.This post Google Launches Structured Snippet Extensions For AdWords, was originally published on WebProNews.You can select a predefined header and enter a list of customized values that make sense for your business. Google uses the example of a hotel brand promoting a hotel property and creating a structured snippet for “Amenities” like so: “Earlier this year, we introduced dynamic structured snippets,” says…
  • What Are Local Business Citations?

    Chris London
    27 Aug 2015 | 9:32 am
    Whether you’ve only recently started considering your own business endeavor, or you’ve been running a small company for some time now, chances are that you’ll have heard of a few crucial terms, such as SEO and “web citations. Regardless of what you might automatically assume, a citation isn’t a bad thing. It is not like getting a speeding ticket but rather it’s a way of improving your brand image. This gives your website and your company, the attention they deserve. Citations can be defined as those instances wherein your business name, address, phone…
  • Local SEO Ranking Factors for Multi-location Businesses

    Bill Hartzer
    27 Aug 2015 | 6:30 am
    Google has made significant changes in the last few years concerning local seo ranking factors for businesses that have multiple locations and now frowns upon many of the optimization techniques that we used in the past. This post, Local SEO Ranking Factors for Multi-Location Businesses, was first published on WebMarketingToday.com In this article, we will look at currently acceptable standards, review some recommended practices, and discuss the changes you need to make to rank well for location-based keyword phrases. Use of ‘City+Keyword’ Pages No Longer Recommended One of the typical…
  • Here’s Your Guide To Getting More Out Of LinkedIn Ads

    Chris Crum
    26 Aug 2015 | 1:29 pm
    This article,  Here’s Your Guide To Getting More Out Of LinkedIn Ads was published first on WebProNews.com LinkedIn’s Sponsored Updates have been available to all advertisers for two years now. As more and more online marketers look to the professional social network to expand their reach, these are likely to become a bigger part of the marketing mix.LinkedIn now has an ebook out looking at “10 Ways to Drive Killer Results with Sponsored Update,” which you can download for free.It goes well beyond a list of ten tips to include plenty of data, charts and additional advice. Here’s an…
 
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    BP&O - Branding, Packaging and Opinion

  • The Best of BP&O — August 2015

    Richard Baird
    31 Aug 2015 | 1:56 am
    Curated by Richard Baird. Highlights this month have included Bob Design’s work for binding specialist Bubu, End Of Work’s brand identity for fast food restaurant Iron Grill, and Maud’s brand identity and campaign work for The University Of Sydney. However, there were five projects that stood out and have made it into BP&O’s Best Of Series, a feature that brings together […] The post The Best of BP&O — August 2015 appeared first on BP&O - Branding, Packaging and Opinion.
  • The Best of BP&O — Business Cards No.9

    Richard Baird
    28 Aug 2015 | 1:47 am
    Curated by Richard Baird.   The ninth collection of business cards reviewed and published on BP&O. Between them, these highlight how colour, type, form and texture contrast, delivered through a combination of graphic design, material choice and print finish, contribute to a distinctive and communicative brand identity. As with earlier sets, this selection includes illustration, uncoated and coated boards, coloured […] The post The Best of BP&O — Business Cards No.9 appeared first on BP&O - Branding, Packaging and Opinion.
  • Pressbyrån by Bold, Sweden

    Richard Baird
    27 Aug 2015 | 2:21 am
    Opinion by Richard Baird. Pressbyrån is a Swedish convenience store with over 300 locations nationwide, and one of the country’s most recognised brands. It retails fresh pastry, sweets, coffee and hotdogs, alongside groceries, public transport tickets, magazines and papers, amongst a few other things. Stockholm based graphic design studio Bold worked with the store to create new packaging […] The post Pressbyrån by Bold, Sweden appeared first on BP&O - Branding, Packaging and Opinion.
  • Bubu by Bob Design, Switzerland

    Richard Baird
    26 Aug 2015 | 2:29 am
    Opinion by Richard Baird. Bubu, formally known as Buchbinderei Burkhardt, is a family-owned binding specialist established in 1941. It is now run by third generation family members and has locations in the Swiss cities of Zürich and Mönchaltorf. Bubu provides consultancy and prototyping services, curates an extensive binding library of over 2000 books, and offers a wide variety of soft […] The post Bubu by Bob Design, Switzerland appeared first on BP&O - Branding, Packaging and Opinion.
  • Torafuku by Brief, Canada

    Richard Baird
    25 Aug 2015 | 12:51 am
    Opinion by Richard Baird. Torafuku has a simple yet adventurous menu that reinterprets pan asian flavours as modern shared dishes made from good quality and locally sourced ingredients, and compliments these with a variety of current cocktails, a carefully curated wine list and local craft beers. Torafuku is located on the border of Vancouver’s historic Chinatown and features an open and reductive […] The post Torafuku by Brief, Canada appeared first on BP&O - Branding, Packaging and Opinion.
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    richardbaird.co.uk

  • On BP&O No.90

    Richard Baird
    27 Aug 2015 | 2:39 am
    Reviewed on BP&O No.90 Loving Earth by Studio Round Last week on BP&O, as I was away on holiday, I only managed the one review, however, it was a fantastic project. Mixing spot colours, distinctive cocoa illustration and an emboss print finish Auckland based Studio Round created a bright new packaging treatment for raw chocolate business Loving Earth. Tweet This   |   Subscribe   |   More from BP&O The post On BP&O No.90 appeared first on .
  • Articles For Designers No.50

    Richard Baird
    26 Aug 2015 | 3:40 am
    Articles for Designers No.50 The Changing Shape Of Logo Design Project Insight: Guggenheim Helsinki NOW When To Wordmark? Design Survival – Logo Design In this week’s picks Emily Penny looks at the changing shape of logo design for Brand Perfect, Kokoro & Moi take Desktop through their work for Guggenheim Helsinki NOW, Print Magazine asks Sagi Haviv about choosing wordmarks over symbols, and Design Survival draws together advice for those looking to create effective logo designs. Tweet This   |   Subscribe   |   More Picks The post Articles For Designers No.50 appeared…
  • On BP&O No.89

    Richard Baird
    17 Aug 2015 | 4:41 am
    Reviewed on BP&O No.89 University Of Sydney by Maud Springs’ Smokery by Distil Iron Grill by End Of Work Nicholas Architects by Strategy Best Awards Finalists 2015 Last week on BP&O I reviewed Muad’s visual identity for University Of Sydney, Distil’s package design work for Springs’ Smokery, End Of Work’s brand identity and packaging treatment for fast food business Iron Grill and Strategy’s brand identity for Nicholas Architects. I also took a look back at those projects reviewed on BP&O recently announced as finalists in New Zealand’s Best Awards 2015. Tweet…
  • Articles For Designers No.49

    Richard Baird
    11 Aug 2015 | 4:04 am
    Articles for Designers No.49 Credit Check Woody Pirtle’s Secret To Creating Clever Logos Defining Brand Identity Design Survival – Going Freelance In this week’s picks Adrian Shaughnessy talks about design accreditation for Design Observer, Woody Pirtle offers thoughts on creating clever logos for AIGA, Christy MacLeod defines brand identity for Percolate, and Design Survival draws together advice for those looking to work as freelance designers. Tweet This   |   Subscribe   |   More Picks The post Articles For Designers No.49 appeared first on .
  • On BP&O No.88

    Richard Baird
    10 Aug 2015 | 4:12 am
    Reviewed on BP&O No.88 Studio South James Turrell; Jardín Botánico by Savvy Fundació Joan Miró 40th Anniversary by Mucho Last week on BP&O I reviewed Studio South’s new visual identity, Savvy’s work for art installation James Turrell; Jardín Botánico and Mucho’s brand identity for modern art gallery and cultural centre Fundació Joan Miró’s 40th anniversary. Tweet This   |   Subscribe   |   More from BP&O The post On BP&O No.88 appeared first on .
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    Macali Communications | Macali Communications

  • The Disconnect & How To Rebuild Value Of Content Marketing’s Value

    Kevin Donnellon
    27 Aug 2015 | 5:00 am
    B-to-B marketers are raring to roll on content marketing and plan to escalate their content efforts. Ouch, there’s a big issue:. Too many marketers are not getting content marketing right, and their target audiences are tuning out as a result. Check out these facts and figures: 93% of marketers plan to maintain or increase their investment in content creation in the year ahead aiming heavily to generate sales and leads. 75% agree that products or services mentions are a frequent part of their content strategy. 85% of marketers said their primary reason for creating content is to build…
  • 7 Strategies For Positive Media Relations

    Kevin Donnellon
    25 Aug 2015 | 5:33 am
    You reap what you sow when it comes to strong and positive media relations. Look at the PGA Champion Jason Day to see a personality with positive media relations. Look at a brand like Amazon and their recent challenges with a New York Times story about its employee practices and see a brand suffering from negative media relations. Check out headlines and stories daily and when you read between the lines, you can sense folks who suffer and those who thrive. We won’t get into a Hillary or Donald discussion now. That’s a distraction for this post. I think great media relations can have a…
  • How To Deliver Social Customer Care

    Kevin Donnellon
    20 Aug 2015 | 6:00 am
    Today’s marketers are benefitting from influencing more of the customer journey today, reports the 2015 CMO’s guide to the social landscape In fact, when social media marketing matches the overall customer experience, this valued strategy plays an essential roles in these critical stages: Creating brand awareness Influencing the hidden sales cycle Enabling social selling Maximizing post-sale customer service As referenced in post 1 and 2 of this three-part series, the CMO guide focuses on valued social media marketing objectives and sharply organizes them by the state of social media,…
  • How To Drive Social Selling

    Kevin Donnellon
    18 Aug 2015 | 6:00 am
    The 2015 CMO’s guide to the social landscape reports that today’s marketers are charged with influencing more of the customer journey than ever before. Social media marketing can succeed when it matches the overall customer experience, playing an essential roles in critical stages like: Creating brand awareness Influencing the hidden sales cycle Enabling social selling Maximizing post-sale customer service As I mentioned in post 1 of this three-part series, this year’s guide focuses on valued social media marketing objectives: The top-of-the-funnel awareness Social selling Social…
  • Building Top Of The Funnel Awareness

    Kevin Donnellon
    13 Aug 2015 | 6:06 am
    I’ve been a big fan of the CMO’s guide to the social landscape for years. The 2015 guide reports that today’s marketers are charged with influencing more of the customer journey than ever before. And social media marketing must match the overall customer experience and play a critical roles in these stages: Creating brand awareness Influencing the hidden sales cycle Enabling social selling Maximizing post-sale customer service This year’s guide focused on these powerful social media marketing objectives: The top-of-the-funnel awareness Social selling Social customer care It also…
 
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    AIMS Blog

  • Digital Marketing and Customer Interaction

    27 Aug 2015 | 6:18 am
    There is a video that asks what you would do with $86,400 each day, if at the end of each day, you had to give back what you didn’t use. Most people would want to spend as much money as possible each and every day so they didn’t lose it. By the video’s end, you realize, 86,400 is the number of seconds in a day and you ask yourself, are you using each of those seconds to the best of your ability so nothing goes wasted in the end? Most millennials realize this and their own buyer’s journey (active research process someone goes through leading up to a purchase in 3 phases - awareness,…
  • Is Timing Everything?

    24 Aug 2015 | 2:00 pm
    As school started back today here in Charlotte and I’m sure in many other cities across the country, I was struck with an overwhelming since of “where did the time go?”.  We spend so much of our time planning; planning our days, our weeks, our vacations months from now, but do we spend the same amount of time relishing in the moments?  After a large event ends, many feel a sense of loss because they are no longer sure what to do with their days, but did they spend any time looking at photos or writing down memories from that day? Too often the answer is “no, I just don’t…
  • CX and Man's Best Friend

    12 Aug 2015 | 3:08 pm
    A few weeks back, my furry companion, Santini (pictured here in his favorite Halloween costume) lost the battle to the ever-present demons of old age.  As I went home to an empty house, started returning my home to a new sans-110 pounds of dog normal, and let's be honest, trying to keep my broken-hearted emotions in check, my mind wandered.  You may know by now my mind wanders to blog topics during the most inopportune, or at least inappropriate times (Catholic contradictions, anyone?).  This time was a little bit of the same and here’s where I landed: we learn SO much about…
  • Why You Need to Align Marketing & Sales

    10 Aug 2015 | 3:10 pm
    Lately I’ve become more and more frustrated with local companies.  My family and I have lived in three different cities in the last three and a half years. Each time we move, we need to get to know a city and we always have basic questions.  Where do we grocery shop?  What are good family restaurants?  What is there to do here?  What are the best bike and running shops? etc. etc. etc.  Now that we have lived in Charlottesville for awhile, we are starting to get to know the area, and we are getting to ‘know’ the local companies. There are a small handful of…
  • What Is Your Marketing Plan Missing?

    5 Aug 2015 | 4:00 am
    Your marketing plan should be about people and your products Marketing is about people. A good marketer will find out what the company’s customers want, target the right audience, and discover or formulate the benefits that make a product or service unique. If your business, large or small, does not offer something exceptional, you are just selling something that customers can get elsewhere easily. If you want your business to succeed, you must offer something your competition doesn’t. Make your marketing effort an integral part of your company’s overall business plan. Most textbooks…
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    World Branding Forum

  • Xerox’s New Brand Strategy Focuses on Helping Businesses & Governments Achieve Better Result

    Olivia Pearce
    28 Aug 2015 | 7:34 am
    Work has changed; it’s frenetic, process-laden and regulation-heavy. But improving the work itself is within reach. Xerox has launched a brand strategy that declares, “Work Can Work Better.” This new brand platform describes what is possible when business solutions are designed around both new technology and human insights. “The business environment is complicated and noisy,” said Ursula Burns, Xerox chairman and chief executive officer. “Our customers look to us to simplify their business processes and develop solutions that improve their operations and performance.” Xerox’s…
  • Stuart Weitzman Launches Gisele Bündchen Television Commercial

    Anisha Kapoor
    28 Aug 2015 | 7:02 am
    NEW YORK – Stuart Weitzman proudly launches its first television commercial starring the face of the brand, Gisele Bündchen, during this year’s MTV Video Music Awards on 30 August. Directed by renowned fashion photographer Mario Testino, the black-and-white commercial tells the story of the brand’s connection to dance and music. Known for effortlessly combining fashion and function, Stuart Weitzman kicks off the fall boot season with a visual storytelling of that message in a music video format made for television. The commercial features Gisele in the stretch plonge leather KOKO…
  • DreamWorks Animation’s Chief Global Brand Officer Michael Francis To Leave Role

    Olivia Pearce
    27 Aug 2015 | 7:53 am
    Jim Fielding, Head of Global Consumer Products, to Oversee DWA’s Licensing and Franchise Management Businesses DreamWorks Animation (DWA) announced that Michael Francis, the Company’s Chief Global Brand Officer, will step down from his full-time duties at the Company in December. The company expects to retain his services as an external consultant. DWA also announced that Jim Fielding, Head of Global Consumer Products, will oversee its licensing and franchise management businesses going forward and report directly to DWA President Ann Daly. In a joint statement, CEO Jeffrey…
  • Tommy Hilfiger Launches Rafael Nadal Global Brand Ambassadorship

    Olivia Pearce
    27 Aug 2015 | 1:24 am
    NEW YORK – Tommy Hilfiger, launched its global brand ambassadorship with iconic tennis star Rafael Nadal for Tommy Hilfiger underwear, tailored and fragrance with a pop-up tennis event in Bryant Park. New York The 14-time Grand Slam winner challenged some of New York’s best-dressed opponents in a one-of-a-kind, rapid-fire tennis competition, with a fun, sexy twist. The event celebrated the debut of the new Tommy Hilfiger underwear collection and unveiling of the dedicated advertising campaign featuring the tennis icon. Nadal faced off in several rounds of tennis with top…
  • U.S. Growth Offsets Chinese Jitters at Ad Group WPP

    Reuters
    26 Aug 2015 | 7:16 am
    By Kate Holton LONDON (Reuters) – Britain’s WPP, the world’s biggest advertising company, said it was on track to hit its demanding full-year sales target after solid first-half demand in mature countries helped to offset a slowdown in China. WPP, which handles the advertising needs of brands such as Ford and Unilever through agencies including JWT and Ogilvy & Mather, posted results showing it was performing broadly on a par with its two big U.S. rivals Omnicom and IPG and ahead of French group Publicis. To hit its full-year like-for-like net sales target of more than 3…
 
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    Branding Strategy Source

  • Brands and Their Emotional Appeal

    31 Aug 2015 | 8:18 am
    What is it about Donald Trump that makes him a GOP frontrunner for US president (so far)? Here is what many people say. Trump cannot be controlled. Trump knows it is all a joke. He is our way of giving the middle finger to Washington and career politicians. He says what he thinks. He has no filter. That is refreshing. He succeeded in business. Maybe he could succeed in government too. He is not politically correct. He seems real. He embodies the rage of the white middle class.Why is Richard Branson and his Virgin brand so popular? He smiles and laughs a lot. He has fun. He dreams big. He…
  • Important Pricing Concepts

    28 Aug 2015 | 6:44 am
    Pricing strategy is an element of brand positioning that is hardly ever talked about. So I thought I would summarize some of the more important pricing strategy concepts here. For a more in-depth coverage of this topic, Brand Aid covers this in much greater detail.Here are some of the more important concepts:Cost plus pricing insures a profit on each item sold but is a very unsophisticated approach to pricing.People often compare a product's price to a reference price that they maintain in their minds. This reference price can be influenced by memory of past prices, prices of other products…
  • Great Advertising

    27 Aug 2015 | 7:47 am
    In today's over communicated world in which people are very busy and distracted, often multitasking, advertising needs to be highly entertaining to break through the clutter. After that, it needs to have a very simple message that it quickly and consistently communicates. Only when these two elements exist - (1) entertainment and (2) quick, simple and consistent message - does the brand break through the clutter and build memory triggers and associations.GIECO does this exceedingly well. GEICO's very succinct and consistent messages:GEICO - Fifteen minutes could save you 15% or more on car…
  • Environmental Scanning

    26 Aug 2015 | 7:47 am
    For most businesses, environmental scanning can also be very helpful in staying abreast of the latest customer, industry, and societal trends. “Environmental scanning” is a fancy term for the following process:Reading a broad cross-section of books and publications of relevance to your businessMonitoring any other relevant mediaKeeping very close track of the emerging trends by counting the number of times certain ideas, needs, or concepts are referencedSeeking to better understand emerging ideas, needs, or concepts— those that are steadily increasing in frequency and intensityWhen I…
  • Hollow Claims

    24 Aug 2015 | 7:23 am
    Increasingly, I have encountered brands that make the following types of claims:We are the quality leader in the X category.We are the innovation leader in the Y category.We are the service leader in the Z category.We are the leader in the XYZ category (which is the worst of all claims).Is quality important? Yes. Is Innovation important? Absolutely. Is service important? Of course. Is it desirable to be the industry leader? Sure. However, in more and more categories, as I perform brand audits, I find that large numbers of companies in many categories make these claims—so much so that the…
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    Power Branding Secrets

  • Best Branding Strategies: Your Three Important Steps

    Edwin Dearborn
    28 Aug 2015 | 10:15 am
    What are the best branding strategies in today’s congested online world? A written, strategic path for your brand is crucial for developing the steps and tactics to reach “X” on your brand’s treasure map. Strategic planning greatly assists your brand to accomplish what it is you’re hoping to achieve. Think of your path plotted on… The post Best Branding Strategies: Your Three Important Steps appeared first on Power Branding Secrets.
  • Digital Marketing: Planning The Ultimate Moment of Truth

    Edwin Dearborn
    23 Aug 2015 | 11:09 am
    Digital marketing has ushered in the “Zero Moment of Truth” (ZMOT). This is clearly delineated and documented by Google in a number of videos, presentations, and well researched documents. Google’s information on ZMOT, as you will discover, is a treasure chest filled with market research that will forever transform (hopefully) how your brand will market… The post Digital Marketing: Planning The Ultimate Moment of Truth appeared first on Power Branding Secrets.
  • How Does Branding Affect Customer Behavior?

    Edwin Dearborn
    17 Aug 2015 | 9:32 am
    How does branding affect customer behavior? Since the internet, how does marketing now affect a customer’s purchasing decision? The internet has turned the tables on how consumers and brands engage with each other. The internet is transforming branding strategies as well as business models around the world. What was standard just a few years ago… The post How Does Branding Affect Customer Behavior? appeared first on Power Branding Secrets.
  • Personal Branding For Artists

    Edwin Dearborn
    15 Aug 2015 | 12:52 pm
    Personal branding for artists is best described in this video, featuring author Neil Gaiman. Personal Branding for Artists: “Make Good Art” Video Transcript Thank you. I never really expected to find myself giving advice to people graduating from an establishment of higher education. I never graduated from any such establishment. I never even started at… The post Personal Branding For Artists appeared first on Power Branding Secrets.
  • Branding Yourself As An Expert [7 Powerful Tips]

    Edwin Dearborn
    14 Aug 2015 | 5:17 pm
    Branding yourself as an expert is necessary to stand out; to rise above the noise from so many potential options to select from. As you will discover, experts attract ideal clientele and generate more revenue. Moreover, positioning yourself as an expert requires some branding agility and acumen to win at this personal branding game. What… The post Branding Yourself As An Expert [7 Powerful Tips] appeared first on Power Branding Secrets.
 
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    Grafik

  • Alphabet or alphabet soup? 3 reasons this is a smart brand move for Google

    Lance
    12 Aug 2015 | 11:41 am
    What exactly is Alphabet? Is this a smart move by Google? Did they not practice what they preach and “google” to discover that BMW owns the URL and trademark? As someone who helps companies define and grow their brands, I think it’s a great move, and here’s why: Larry and Sergey stayed true to their own brand. These guys are first and foremost innovators—they create things. They have, since its launch 17 years ago, constantly forced Google to evolve. Alphabet is just part of this evolution. Google hasn’t been just a “search” company for quite some time. As of Sunday…
  • Websites Have Floorplans Too

    Arthur Hsu
    11 Aug 2015 | 1:24 pm
    10 years of designing EYA websites, and this is the best year ever. You’d think I’d get bored or jaded, but because the tools are better, our own approach to the digital space keeps evolving, and our client totally gets it, the opportunity to create things you’re proud of just keeps expanding. This year alone, we’ve already rolled out three neighborhood websites. The challenge was that each had to be unique, with its own look and feel, while still living under the overarching EYA brand. I’d like to talk about the site for Grosvenor Heights, luxury three-level townhomes—with…
  • A Labor of Love

    Justin Golt
    21 Jul 2015 | 11:45 am
    Alison and I dated for 4 years before I proposed on September 27th 2013, overlooking the city of Rome, Italy; you can say I’m a romantic at heart. When we began preparing for the big day, each of our day jobs impacted our approach. Alison (a wedding planner) naturally handled the majority of the planning and coordination, and with my design background I focused on the brand identity, printed materials, and the website. As designers, we have all branded ourselves, others, businesses, and etc., but creating an identity for you and your best friend is a daunting task. The main issue lies with…
  • Designing a Baby (Shower)

    Raksa Yin
    8 Jul 2015 | 1:30 pm
    We wanted to throw a different kind of baby shower to celebrate the arrival of Art Director Efrat’s baby girl. A live design battle between three teams—the Baby Battle Royale—judged by Efrat and her husband, Eli. Team Onesies: Sun “the Hacker” Interactive Creative Director and Amanda “Manic” Account Manager Team Twosies: Greg “Meticulou”s Senior Art Director and Jennifer “Unamused” Marketing Manager Team Threesies: Gregg “Tiny Giant” Creative Director and Ali “Sweet Talker” New Business Director  Let the design battle begin! — Challenge 1: Naming and Visual…
  • Draw Me a City: My Trip to Berlin

    James Wilson
    11 Jun 2015 | 10:23 am
    Today’s Berlin is a colorful, progressive city. At the end of World War II in 1945, the bombing of Berlin had reduced much of the city to rubble; occupied and divided, it was forced to literally start from the bottom. The physical fall of the Berlin wall in 1989 broke down barriers to creativity and self-expression. The art rebellion that followed is the product of a youth culture considered “urban or low-income”; Berlin is notoriously poor compared to other German cities. Walking through the streets of Berlin, aware of the years of struggle, I was struck by the need of this…
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    Strikingly Blog

  • How To Win Over Your Site Visitors With Social Proof

    Strikingly
    30 Aug 2015 | 6:13 pm
    Do you have a healthy flow of site visitors, yet only a few of them stick around to become customers? Your analytics aren’t lying to you – according to a Hubspot study, 55% of your site visitors will leave within the first 15 seconds. That means you’ve got mere seconds to impress your site visitors enough to keep them around. Can it be done? Absolutely! Have you heard of the term social proof? Here’s the gist of it: People trust opinions, reviews, and validation from others. When someone endorses a brand, it helps justify one’s own purchase. That’s because … Read…
  • 11 Free Tools To Bootstrap Your Business

    Jacqueline Thomas
    21 Aug 2015 | 6:59 am
    Would you like to create a beautiful, efficient business – but need to do it with nothing but the lint in your pockets? That’s what ‘bootstrapping’ is all about: creating your business without startup capital from outside sources. Sure, it can be difficult to create a business when you don’t have tons of money in the bank. But it’s also so rewarding to build a business from scratch because you’ve paid for it with your blood, sweat, and tears (and maybe a little help from this guide.) 11 Free Tools To Bootstrap Your Business Let’s take a look at some … Read the rest…
  • Strikingly Stories: Nathan Robertson

    Strikingly
    14 Aug 2015 | 4:01 am
    In this episode of Strikingly Stories we had a chat with Nathan Robertson, multitalented and adventurous 2015 Venture for America Fellow with a flair for doing things different. From theatre kid to media buff to accidental entrepreneur – from Oklahoma to China and back – Nathan shares with us his thoughts about risk, entrepreneurial spirit, and some unique learnings from his own story so far.   Tell us a little about yourself? I’m a senior at the University of Oklahoma, raised in Norman, Oklahoma, with a taste for risk and adventure. I’ve helped launch two companies,…
  • 3 Types of Highly Engaging Website Content

    Strikingly
    13 Aug 2015 | 5:44 pm
    Curiosity beckons your site visitors, but what keeps them and draws them deeper in, past the site header? Content. And not all content is created equal – good content has to be able to entertain, educate, and engage your site visitors with clear value. Your website content can be split into three main types: staticinteractive and ongoing Your static content rarely changes. Think of your header images, or paragraph form sections such as ‘About Me’. Static content is timeless and reliable, and also helps balance out longer, busier content. Interactive content draws your audience to engage…
  • 5 Principles Of A Great Call-to-Action

    Strikingly
    9 Aug 2015 | 9:21 pm
    Would you like to convert your site visitors into subscribers and customers? Well, who wouldn’t, right? Anyone would love to be able to transform all casual passerbys into long term fans. But how do you do that, without a magic wand or hypnotherapy? The answer is – by effectively using the call-to-action. What’s a call-to-action? A call-to-action (CTA for short) is a phrase or mechanism that compels the reader to take a certain action. You’re familiar with the concept, even if you didn’t know it by name. Some examples include “buy here” or “sign up now”, with a…
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