Branding

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  • ice bucket challenge

    Tom Fishburne: Marketoonist
    tomfishburne
    24 Aug 2014 | 6:15 pm
    No sooner had the ALS Ice Bucket Challenge started trending than social media marketers were trying to reverse-engineer it to figure out what made it go viral. It’s been dubbed “the viral event of the summer”. I’ve seen several write ups on how brands can apply the lessons of the Ice Bucket Challenge to their marketing and create the “next” ice bucket challenge (but to benefit their brands rather than a worthy cause like ALS). Samsung even went so far as to literally replicate the Ice Bucket Challenge. But instead of raising awareness of ALS, they hijacked the stunt to…
  • Marketing and Finance – communicating at last!

    CoreBrand News and Views
    9 Sep 2014 | 7:00 am
    One of the major barriers to better cooperation between marketing and finance departments is they speak different languages. The Marketing Accountability Standards Board (MASB) has just launched an open-source, curated library of advertising and marketing terms. It is a broad effort of marketing and finance academics, industry associations and practitioners from business as well as the consulting world to codify the language of business. Read more...
  • What can other countries learn from the top country brands? An interview with Jose Filipe Torres

    Soydanbay Corporate Communications and Organizational Development
    Soydanbay
    19 Aug 2014 | 3:42 am
    This is the last installment of our interview with Jose Filipe Torres, the founder of Bloom Consulting. This week, we talked about Bloom Consulting’s Country Brand Rankings. What makes it special? How it works? And why you should care… Click to read the first and the second part of the interview. There are very respectable country brand rankings already. Why did you feel the need to create yours? You are right, there are many great ranking systems. And they are very respectable too! We have been publishing Bloom Consulting Country Brand Rankings since 2011. Back then; we felt that there…
  • notice anything different?

    brandflakesforbreakfast
    Simi Jain
    19 Sep 2014 | 5:00 am
    Seriously though, who notices these things? Apparently the loyal liege of Mets fans noticed the barely altered Mets logo on social media this week. Whether it was a hacker or an internal prank, the Mets logo underwent minor surgery when the longstanding UN building on the far right was replaced with Citigroup Center (remember, it's now Citi Field, not Shea!). The fraudulent logo has mysteriously disappeared, likely due to Kofi Annan.
  • Designing Brands For Ideal Customer Experiences

    Branding Strategy Insider
    Mark Di Somma
    19 Sep 2014 | 12:10 am
    I was at a speakers’ function once when the conversation turned to those who make the big dollars on the podium. Referring to one particular keynoter who charges around $100K for an address, one of the people in the group observed, “That’s $1700 every minute they’re onstage.” Are they worth it? It would be an interesting exercise wouldn’t it to pause a video of such a presentation every 60 seconds and ask ‘was that worth $1700?’ because I suspect that not every minute is worth the same amount. I suspect there’s some variation of a flight of stairs of value, with relatively…
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    Brand Insight Blog

  • Deschutes Going National: How to grow without selling your soul.

    John Furgurson
    5 Sep 2014 | 1:38 pm
    Bend, Oregon is a small town better known for big fun than big business. There are only a few local brands that have grown to national prominence. It’s fitting that one is a beer brand. When it comes to craft brewing, Oregon is the undisputed leader. And Bend is #1 in Oregon, with the most brewpubs per capita in the country.  (28 at last count, with at least a dozen more in the works. Bend’s population is 80,000.) It all started 26 years ago when Gary Fish opened Deschutes Brewery. Since then, Deschutes has grown into the 6th largest craft brewery in the country, and the 11th largest…
  • Bad puns, bribes and other branding blunders

    John Furgurson
    18 Aug 2014 | 10:43 pm
    Graham Robertson of Beloved Brands recently revealed some reasons why advertising is so damn hard. I won’t give them away, but I will share this: Advertising is hard for the corporate brand manager who has big ad agencies, market research firms, and millions of dollars at his disposal. It’s hard for the mid-level marketing manager who knows his consumer and his sales pitch, really, really well. It’s even hard for the hottest advertising agencies. So why do so many CFO’s, CEOs, scientists, sales guys, golf pros, engineers and accountants think it’s easy? Why do…
  • Branded content – finding and providing something worthwhile.

    John Furgurson
    24 Mar 2014 | 8:18 am
    Fifteen years ago, in The Cluetrain Manifesto, Christopher Locke wrote, “the internet has made it possible for genuine human voices to be heard again.” What do you mean, “again”?  Never has the average Joe been afforded  unrestricted access to an audience any bigger than the crowd in a neighborhood pub. This giant electronic soapbox known as the internet delivers a world-wide audience. Anyone can pontificate at will, on any subject, and potentially reach billions of people across the globe. How cool is that?  The democratization of  online publishing allows anyone,…
  • Truth and clarity about Guerrilla Marketing

    John Furgurson
    1 Mar 2014 | 10:18 am
    It’s 1810. Napolean’s armies have conquered all of Europe and are enjoying the spoils. But in Spain, small bands of dedicated freedom fighters wage their own war against the occupying forces. They strike. Move. Hide. And strike again. They involve the enemy in a long, drawn-out war, and ultimately prevail. That’s how the term Guerrilla Warfare came to be. The literal, Spanish translation is “small war.” Fast forward to 1983. Jay Conrad Levinson, an old-school, advertising guy from Chicago, borrows the term for a marketing book he’s writing. “Guerrilla Marketing” becomes one of…
  • Brands Of Love On Valentine’s Day

    John Furgurson
    15 Feb 2014 | 2:06 pm
    I’ll never forget my first pair of skis… Hand-me-down Heads from a by-gone era. Jet black. Heavy as can be, but oh so lovable!  Since then, I’ve purchased eight more pairs of skis and four were the same brand: Head. The latest is a pair of Head Rev 105s, and I’m absolutely loving them. I test drove many different brands — and they were all good — but I chose Head. Every time I ski on them, and every time I see another Olympic racer on the podium with their Heads at their side, I get even more attached to that brand. It’s a life long love affair. The Head Ski…
 
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    brandflakesforbreakfast

  • lots of warm sticky deliciousness

    Stephen Palinkas
    22 Sep 2014 | 5:25 am
    Exactly what you were thinking, Krispy Creme doughnuts. Yes, Krispy Creme is still around and they’re launching a new catering service in the UK. To help promote the launch, they created the Double Hundred Dozen box o’ doughnuts (that’s 2,400 doughy circles of love) and ran a Twitter contest to give it away to one lucky local business. They should probably make this a normal reoccurring thing, because... DOUGHNUTS!
  • not your average bunny

    Stephen Palinkas
    22 Sep 2014 | 5:15 am
    More and more brands are finally realizing the value of tapping into real-time conversations amongst consumers. Some do it better than others, but it's still good to see the shift. Just the other day a new meme took the Internet by storm: Sign Bunny. What is Sign Bunny you ask? More about that here. Okay now that you’re caught up on Sign Bunny, check out some of the brands that successfully used the meme. Funny how a little bunny can make a brand relevant.
  • cook like a hipster

    Stephen Palinkas
    22 Sep 2014 | 5:10 am
    Or cook like a Portland local, same difference. If you’ve ever seen Portlandia, you know the humor is off-beat, a little odd, but hilarious all at the same time. It pokes fun of Portland’s culture in a good way. Well Fred Armisen and Carrie Brownstein (the show’s stars) teamed up with the co-creator of the show to create a companion cook-book. Yes, recipes are included, but they weave in that off-beat humor throughout, like the 'Day at the Zoo' pretzel knot, which is this book is going to be fantastic.
  • notice anything different?

    Simi Jain
    19 Sep 2014 | 5:00 am
    Seriously though, who notices these things? Apparently the loyal liege of Mets fans noticed the barely altered Mets logo on social media this week. Whether it was a hacker or an internal prank, the Mets logo underwent minor surgery when the longstanding UN building on the far right was replaced with Citigroup Center (remember, it's now Citi Field, not Shea!). The fraudulent logo has mysteriously disappeared, likely due to Kofi Annan.
  • lilac, tiger, berry...oh my!

    Simi Jain
    19 Sep 2014 | 5:00 am
    You know that mind-boggling feeling when you're trying to describe a color, but can't find the exact word? Ingrid Sundberg, a writer and children’s book illustrator, created the ultimate reference chart to describe any hue in question. So next time you're looking at those brand new shoes the sales lady convinced you into thinking were black, perhaps you'll re-evaluate - because after all, they could be: ebony, ink, raven, oil, onyx, or pitch. Mind: blown.
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    Branding Strategy Insider

  • Designing Brands For Ideal Customer Experiences

    Mark Di Somma
    19 Sep 2014 | 12:10 am
    I was at a speakers’ function once when the conversation turned to those who make the big dollars on the podium. Referring to one particular keynoter who charges around $100K for an address, one of the people in the group observed, “That’s $1700 every minute they’re onstage.” Are they worth it? It would be an interesting exercise wouldn’t it to pause a video of such a presentation every 60 seconds and ask ‘was that worth $1700?’ because I suspect that not every minute is worth the same amount. I suspect there’s some variation of a flight of stairs of value, with relatively…
  • Transaction Mode: Danger For Brands

    Mark Di Somma
    18 Sep 2014 | 12:10 am
    The response by airlines to customers’ demands for lower and lower fares has been to do exactly that, lower seat costs, but at the same time to strip more and more of what is included in the fare out of the price. This process – referred to by Time as “the unbundled skies” – points to a business model that I see becoming more prevalent, and not just in the heavens, as price-sensitive brands lower entry points in order to get customers to commit, and then use “upgrades” to restore margin and, according to the article, add another 50% or so to the real price. Pay less, get less.
  • Brand Strategy: The Alternative To FREE

    Mark Di Somma
    17 Sep 2014 | 7:10 am
    I have a major problem with the free model. To me, it’s misleading – and the reason why is that it’s based on a false premise: that if you offer goods for free, people will in time upgrade to the paid model. I see why people are tempted to go down this track. It’s easy to see free as a simple way to open the jaws of the funnel. Free gets you awareness and therefore volume, the thinking goes. And there is an implication given by some that you can then trust the conversion process to secure enough sales off that added volume to make the give-away worth it. Easy too to believe, as you…
  • 7 Keys To Ingredient Brand Success

    Brad VanAuken The Blake Project
    16 Sep 2014 | 12:10 am
    An ingredient brand is a well-known brand with well-known qualities that is included as a component or feature of another brand or product to enhance perceptions and the marketability of that brand or product. The ingredient brand calls out unique features or performance and is often used to increase the acceptance of a product or brand that is using a new technology identified by the ingredient brand. Following are some examples of ingredient brands: Android Bluetooth Cinnabon Dolby Digital Plus a touch of Downy Gore-Tex HEMI (Dodge) Hybrid Synergy Drive Intel Inside NutraSweet OnStar…
  • How To Get The Marketing Budget You Need

    Mark Ritson
    15 Sep 2014 | 12:10 am
    This is the time of year when many marketing departments decide how their particular share of the industry’s enormous marketing spend will be applied in the following year. In practice this means senior marketers make predictions for the coming year, perform an objective review of the performance of the previous year’s expenditure and then finally allocate their spend across their chosen marketing investments. The vast majority of firms still use a top-down budgeting system. Senior managers decide on the total marketing budget for the year and leave marketing to allocate it…
 
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    ideationz...a blog from rick s. pulito

  • In selecting an agency partner, it pays to ‘trust, but verify”.

    Rick Pulito
    3 Sep 2014 | 10:03 am
    Over the last thirty years, since Ronald Reagan spoke the fabled words, “trust, but verify”,  I’ve been fortunate to work with many of the largest companies and brands in the world. Yet, it still amazes me when I see a client or a prospective client fall for the double-speak of some (self-serving)  service providers. So, as a public service to all involved in the agency-selection process, be it for employee engagement, customer experience, or incentive rewards programs, here are my “Top Five Most Likely Ways a Potential Vendor is Going To Try and Fool You”. #1.  .  “We are…
  • Missing the target on employee engagement? It could be your AIM…

    Rick Pulito
    30 Apr 2014 | 12:17 pm
    Much of what is written about employee engagement centers on metrics such as retention rate, turnover, employee satisfaction, loyalty, productivity and the like. These are quantifiable, measurable, readily extrapolated and analyzed for trends. The nature of outcomes is that they are dependent upon drivers, or causal factors which, in turn, influence or shape the numbers. When it comes to engaging your workforce, there are three drivers I believe are particularly important. Remember the acronym “AIM”. They are: Attraction Inspiration Mobilization First, it is important to understand that…
  • It’s a great day for an IPO!!

    Rick Pulito
    21 Mar 2014 | 12:23 pm
    Admittedly, on any given day, I don’t pay a lot of attention to the stock market. That said, I noticed this morning that five companies, across a wide band of industries, chose today to launch their IPOs. There was a sixth one that pulled out at the eleventh hour, but we’ll get to them later. The five newly minted stocks belong to a drug maker (Versartis, VSAR), a  network software play (A10 Networks, ATEN) , another technology company (Amber Road, AMBR), a finance company (TPG Specialty Lending, TSLX, and an e-commerce platform provider (Borderfree, BRDR). Each leverages new technology,…
  • “Look, mom, I’m a commodity!”…

    Rick Pulito
    19 Mar 2014 | 2:09 pm
    Everything changed once everyone got access to everything they need to make every decision they will ever need to make. Every want, every desire, every unmet need, all of them, can be shaped, defined, decided upon and largely fulfilled on, by every customer, every consumer, every user, at pretty much any time or any place. Welcome to land of commoditization. You think your value proposition, your technology, your price, your distribution, your breadth or depth of selection affords you a unique position in the marketplace? Okay. Maybe it does. But there are dozens if not hundreds of…
  • Selling branded mud in a rainforest…

    Rick Pulito
    21 Feb 2014 | 3:19 pm
    I find a dark irony in the fact that a company which peddles one of the most cost-ineffective devices for recognizing employee or channel performance, and staked their credibility on one of the most dubious concepts ever for performance management (the ludicrous and dangerous “Crowdsourced Performance Review”) has now seen fit to air all of their financial “dirty laundry” for the world to see in an IPO filing that, as a novice investor, strikes me as doomed to fail spectacularly. Over the past twenty-five years, I have witnessed some of the most remarkable disasters brought to the…
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    Jonathan Salem Baskin

  • Why Are Political Scientists Silent on Privacy?

    Jonathan Salem Baskin
    22 Sep 2014 | 5:03 am
    Author Tom Wolfe famously labeled the 1970s the “Me Decade,” as the self-empowerment of the 1960s morphed into a somewhat bored narcissism. Now, we live in a culture that could be called the “You Decade,” defined and enabled by the technologies that came into being during the first ten years of the 2000s. We’re undergoing an immense shift in the way political and economic power is controlled, only that movement seems outside the conversation we have about tech… Read the entire essay at The End of Anonymity
  • Scotland Vote was the Reputation Referendum

    Jonathan Salem Baskin
    22 Sep 2014 | 4:55 am
    Clearly, voting was the easy part, though the fact that 85% of the population turned out for it is amazing in itself, and it certainly contributes to Scotland’s reputation (imagine that many people showing up to vote in an American election). But it will be the actions that follow that substantively contribute to the country’s reputation, because they’ll affect the decisions people make, both inside and outside the place… Read the entire essay at Consensiv
  • Bonus Content

    Jonathan Salem Baskin
    22 Sep 2014 | 4:41 am
    Today, some Bible outtakes were revealed. A Bedouin shepherd chanced upon the scrolls in a cave near the northern tip of the Dead Sea in 1947, or so the story goes. Those shards of text that weren’t used for kindling or wrapping lunches came to be known as the Dead Sea Scrolls, eventually amounting to 15,000 fragments representing 574 manuscripts in varying degrees of length and completeness. Every Old Testament book was represented, save Esther. Intriguingly, prophecies of Ezekiel, Jeremiah, and Daniel were found — only they don’t appear anywhere in the Bible we’ve come…
  • Same As

    Jonathan Salem Baskin
    21 Sep 2014 | 5:54 am
    Today, was a return to the past, sort of. On this day in 2008, investment banks Goldman Sachs and Morgan Stanley chose to designate themselves as bank holding companies, a label which brought with it somewhat stricter Federal oversight and, far more importantly, oodles of cash to help bail them out of the subprime mortgage mess they’d helped create. The label also had lots of history behind it, starting with the Great Wall Street Crash of 1929 (and subsequent economic depression). Then, much of the speculation that had driven up prices on stocks, which were sold to anyone dumb enough to buy…
  • Private Rocks

    Jonathan Salem Baskin
    20 Sep 2014 | 6:02 am
    Today, a vial of dust was destined to fetch a bundle. The Soviet Luna program hurled robotic probes at the Moon from 1959 to 1976. Fifteen mission were successful at doing various things…like being the first man-made object to ever hit it, the first artificial satellite to orbit it, and taking the first-ever pictures of its dark side. The Soviets attempted at least 25 trips, but either neglected to mention the ones that failed, or simply naming them as spacecraft in an imaginary Cosmos program. On this day in 1970, Luna 16 accomplished another first: It successfully landed on the…
 
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    Drew's Marketing Minute

  • Is there a recipe for creating trust?

    Drew McLellan
    19 Sep 2014 | 4:12 am
    We talk about the idea of creating trust every week with our clients. At my agency, MMG, we call this equation basic marketing math: Know + Like + Trust = Sales. Translated – you will never make a sale if the prospect doesn’t know you exist, doesn’t like both what you sell and who you are and ultimately, doesn’t trust you. It doesn’t matter if you’re selling toothpaste (hardly a considered purchase) or expensive professional services (think lawyer or accountant) – the requirements is the same. This equation has never been more true than today. Consumers are jaded by the…
  • Start a conversation with your customer?

    Drew McLellan
    8 Sep 2014 | 7:50 am
    Start a conversation with your customer?  I know, it’s crazy talk.  Why in the world would you want to talk to the very people who choose to do business with you? I trust you can see my tongue poking through my cheek, but the truth is, most businesses give lip service to the idea of starting a conversation with their customers, but few actually do. Let’s agree on a few points right up front: It’s cheaper to keep a customer than get a new one It’s cheaper to sell more to a current customer than make the first sale to a new customer There’s no better marketing than word of mouth…
  • 5 ways to market if you don’t have a lot of money

    Drew McLellan
    25 Aug 2014 | 2:51 pm
    No matter where I speak, who the audience is or even the topic I am supposed to address, this same question comes up: How do you market your business if you don’t have a lot of money? Well, the short answer to that is you’d better find some resources for marketing or you are in a lot of trouble. But, that doesn’t mean they all have to cost an arm and a leg. In the meantime, while you’re scraping together the money to spend on marketing — try this budget friendly tactics. Hang out where your potential customers hang out and be helpful. Do your clients read certain blogs? Then…
  • 5 tips for getting over stage fright

    Drew McLellan
    14 Aug 2014 | 11:15 am
    Have stage fright?  You’re not alone. They say that our greatest fear, once you’ve eliminated death as a choice, is public speaking. And yet many of us are called to take that plunge on a regular basis. Whether you are speaking to group of two in a sales presentation or you’re standing at a podium, with hundreds of eyes on you – the intent is the same. We want to impart knowledge, persuade, entertain and be remembered. And above all else, we want to get through the presentation without looking like a fool or being paralyzed by our stage fright. I’m one of those rare individuals…
  • Your best customers are pure gold

    Drew McLellan
    19 Jul 2014 | 9:54 pm
    You’ve heard it before — the top 20% of your customers, your very best customers, account for 80% of your profitability and referrals.  We intellectually know that and yet our behavior sure doesn’t show it. We spend all kinds of dollars, time, energy and worry chasing after new customers and after someone starts to buy, the typical business sort of forgets all about them.  Much like people’s dating patterns — there’s a lot of wooing that goes on before the wedding but after the “I do’s” get said, the florist goes broke. Our poor best…
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    Tom Fishburne: Marketoonist

  • new and improved

    tomfishburne
    21 Sep 2014 | 7:38 pm
    If a brand has to shout that it’s “new and improved”, it’s probably not all that new or improved. “New and improved” is the easiest and lamest of marketing claims. Marketers use it to create new spin on an old brand, but it’s often not much more than label-deep. It’s the least interesting marketing lever to pull. I was struck by this quote from HBS Professor Youngme Moon’s classic book on marketing, “Different“: “In the 1960s and ’70s, the words “new and improved” really meant something to people; today,…
  • product bundles

    tomfishburne
    14 Sep 2014 | 8:26 am
    “There are only two ways to make money in business: One is to bundle; the other is to unbundle,” Jim Barksdale said 20 years ago at Netscape. I was struck by a recent HBR interview with Jim and fellow Netscape alum Mark Andreessen about the role of bundling and unbundling in business. Cable TV providers of course get the most attention for product bundles that rankle consumers — forcing everyone to subscribe to the same long tail of TV channels, when all a particular subscriber might want is a handful of channels. The Cable TV incumbents have long resisted any changes to the status quo,…
  • rebranding

    tomfishburne
    7 Sep 2014 | 5:26 pm
    Brand teams are quick to rebrand when they hit a rough patch. But they sometimes forget that a brand is more than a company name, logo, tagline, or ad creative. And that a shiny new brand identity won’t automatically solve all of the problems of the business. The marketing world is littered with failed rebranding initiatives (from the Gap to Tropicana) that illustrate one simple truth about branding. A company doesn’t own a brand. It’s consumers do. Giving a brand a new coat of paint (or dressing it in sheep’s clothing) won’t change consumers feelings and expectations of a…
  • marketing authenticity

    tomfishburne
    31 Aug 2014 | 8:10 am
    Marketers are increasingly pushing for “transparency” and “authenticity” in their brand communication. But, for many brands, this is surface-deep. They want advertising that makes them look authentic and transparent without actually being authentic and transparent. Filmmaker Johan Liedgren wrote a snarky satirical open letter replying to a request to produce “authentic” looking commercials for a brand: “I count no less than 14 instances of the word “authentic” in the brief. Counting synonyms like “real,” “true,” “genuine,” “not fake,” and “actual,” the…
  • ice bucket challenge

    tomfishburne
    24 Aug 2014 | 6:15 pm
    No sooner had the ALS Ice Bucket Challenge started trending than social media marketers were trying to reverse-engineer it to figure out what made it go viral. It’s been dubbed “the viral event of the summer”. I’ve seen several write ups on how brands can apply the lessons of the Ice Bucket Challenge to their marketing and create the “next” ice bucket challenge (but to benefit their brands rather than a worthy cause like ALS). Samsung even went so far as to literally replicate the Ice Bucket Challenge. But instead of raising awareness of ALS, they hijacked the stunt to…
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    Personal Branding Blog - Stand Out In Your Career

  • Four Tips for Greater Speech Engagement and Excitement

    Crystal Washington
    22 Sep 2014 | 10:30 am
    In an age where we have the ability to switch between information and entertainment constantly in the palm of our hands, keeping the average adult’s attention for more than five minutes is a serious undertaking. I’m often asked by aspiring professional speakers as well as people who just want to give great talks how they should structure a talk. Inevitably, almost all of them look at a talk from the wrong perspective—theirs. You do not build a strong personal brand as a speaker by focusing on yourself. It’s not about you Once you understand that a talk or presentation is in no way…
  • How to Make Your Content (And Yourself!) Go Viral

    Amanda Healy
    22 Sep 2014 | 10:25 am
    Jonah Berger is a Marketing Professor at the Wharton School at the University of Pennsylvania and author of the New York Times Bestseller Contagious: Why Things Catch On. He has published dozens of articles in top-tier academic journals, and popular outlets like the Wall Street Journal and Harvard Business Review often cover his research.  Berger is a world-renowned expert on word of mouth, social influence, and why things go viral, and consults for a variety of companies and organizations to help them get their products, ideas, and behaviors catch on In the following interview,…
  • Showing Respect for Others is Part of Your Personal Brand

    Debra Benton
    22 Sep 2014 | 2:30 am
    Consistently Follow the Golden Rule: What you want for yourself, you give to others. Do right and do it consistently in how you think, act, and interact with people. Over the years there are versions of the “rule” that I’ve heard from colleagues. Pick one that rings true for you: Do what’s right for the other person, and you’ll end up doing what’s right for you Do unto others what you would have them do unto you Be good to people, and they will be good to you Treat all people as you would like to be treated Good works on Earth align you in the right way with the universe You never…
  • 5 Damaging Career Moves to Avoid

    Glassdoor.com
    21 Sep 2014 | 10:30 am
    Careers aren’t made overnight, but a few mistakes can easily derail your career pretty quickly. Whether you’re complacent in your current position, or you’re swept up in office politics, there are many snafus seasoned professionals can run into. “People make a lot of mistakes in their careers, some are small and can be recovered from with an apology or the passage of time,” says  Julie Bauke, career strategist, president of The Bauke Group, and author of Stop Peeing on our Shoes: Avoiding the 7 Mistakes that Screw Up your Job Search.  “Others can fully derail your career and…
  • Are You a Generalist or Specialist

    Marc Miller
    21 Sep 2014 | 2:30 am
    Generalist or Specialist? How you manage your career depends on whether you are a generalist or specialist. When I started my career in the 1970s, large corporations valued generalists. In my 22 years of working for IBM, they let me take a variety of career paths. It also suited my personality, because I have a lot of varied interests. After a few years in a job, I would get bored and wanted to do something new. IBM allowed me to work with a lot of leading-edge technologies that are still around today. Some of these included: Word Processors – I worked with early word processors even…
 
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    CoreBrand News and Views

  • The Notre Dame Brand

    18 Sep 2014 | 7:00 am
    I’m a sports fan. But ten years ago, my sports fandom didn’t reach to college football. Having gone to a small, private liberal arts university, football games weren’t an integral part of our student experience. Read more...
  • The evolution of an iconic brand logo

    11 Sep 2014 | 2:00 am
    The NBA has been getting a lot of attention recently, what with the whole LeBron return to Cleveland thing, and the controversy over the LA Clippers ownership fight. Amid all this NBA media coverage, it’s easy to forget that there was a time, less than 50 years ago, when the NBA, as a professional sports enterprise, had trouble drawing much attention at all, even in the cities where they actually played (see Buffalo Braves). As the 1960s came to a close, the NBA was struggling to compete not only with football and baseball for public and media attention, they were also being challenged for…
  • Marketing and Finance – communicating at last!

    9 Sep 2014 | 7:00 am
    One of the major barriers to better cooperation between marketing and finance departments is they speak different languages. The Marketing Accountability Standards Board (MASB) has just launched an open-source, curated library of advertising and marketing terms. It is a broad effort of marketing and finance academics, industry associations and practitioners from business as well as the consulting world to codify the language of business. Read more...
  • Duct Tape - Function vs. Form

    3 Sep 2014 | 9:00 pm
    As artistic as I profess to be, I’ve never understood the reasoning behind merging color with scents. Why we need a colored ink stick to smell like grapes confuses me to this day, which may be why the latest offering from Duck Tape confuses me in the exact same way. Just like the scented markers, I’m curious as to the reasoning behind scented Duck Tape and why a brand needs to stretch out into another of the five senses. Read more...
  • Listening – the most powerful tool for your brand

    2 Sep 2014 | 12:27 pm
    Although my friends and colleagues probably think of me as a talkative person, listening is one of my favorite activities. I am immensely curious about everyone’s human experience, and I even considered training to become a therapist at one point. Instead, I headed into branding which I like to think of as talk therapy and art therapy for business. Read more...
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    Igor

  • Chain of Children’s Dental Offices We Named Launches

    igor
    6 Sep 2014 | 5:06 pm
    Smart Mouth As you would expect, lots of their competitors have “smile” in their names. So instead, the name Smart Mouth makes you smile. Using the word “smile” in a name is explanative, using words that cause your audience to smile is demonstrative. In naming & branding, as in all aspects of life, demonstrating is always more effective than explaining.
  • What To Do When Terrorists Claim Your Company’s Name

    igor
    5 Sep 2014 | 6:41 am
    From Today’s “MARKETPLACE” On NPR: What do you do when your brand gets adopted by a terrorist organization? That’s the question faced by businesses with ISIS in their names–the English-language acronym for the Islamic State in Iraq and Syria. The most extreme strategy is to simply change the name. Mobile payment app Isis has announced it will change its name to Softcard. But so far, this is the exception. There are 49 corporations in New York State alone with “Isis” in the name, from Isis Fitness to Isis Nails. Patricia Luzi is the founder of Isis…
  • Why are “Hotwire” & “Pandora” Powerful Names?

    igor
    15 Aug 2014 | 4:35 pm
    To understand why they work so well, you have to get literal for a moment: Hotwire = “to steal a car” Pandora = “unleashed plagues, diseases & all the evils of mankind” These types of meanings will get a name dismissed ASAP by a naming committee – a committee that would have been wrong to dismiss these names, obviously. Consumers don’t attribute these literal, negative qualities to the companies who use Hotwire & Pandora as their company names (you don’t, do you?). But naming committees erroneously believe they will. In each case the name is…
  • “Coin” Forgoes Matching Dotcom, Grabs Great Name Instead

    igor
    14 Aug 2014 | 1:13 am
    “Coin” is simply one card to replace all the credit cards, bank cards, et al in your wallet. It’s linked to your smartphone via Bluetooth so you can manage all the particulars including security. The name is iconic, definitive, memorable, viral, a deep well for marketing & advertising, lends itself to endless wordplay in the press / Twittersphere, etc. Most remarkably it is a name that came to be even though the company could not acquire Coin.com. They did it anyway. Coin realized that the name was too important to have it be decided by dotcom availability – they…
  • How to Get a Great Dotcom Name: Tesla Leads the Way

    igor
    13 Aug 2014 | 11:57 am
    In addition to the familiar .com, .net and .org domains, close to 1400 new generic Top Level Domains (gTLDS) have been green-lighted. The new gTLDs are meant to alleviate the perceived real estate shortage in the .com world. Many startups as well as existing business see the new domains as a way to get a better name for their companies, given what they see as lack of availability of .com names. The fact is a lot of great .com real estate is readily available but not yet leveraged, due to the wrongly held belief that your company name has to match your domain exactly. This myth has been…
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    GIRVIN | Strategic Branding Blog

  • The First International Nordstrom Store | Calgary

    Tim
    22 Sep 2014 | 10:06 am
    Exploring Retail Architecture, Metaphor and Magic. I had a chance to observe the strategic evolutions of Nordstrom’s brand presence in my friendship with Dawn A. Clark, AIA LeedAP — lead architectural strategist and team leader in the newly evolving architectural and store design expressions of Nordstrom — most recently unveiled and launched last week in Calgary, Alberta — the first international store of the New Nordstrom. Any store is a story — it’s about hundreds of people driving, as a collective team, to a strategic direction — and the tactical outcomes in selling…
  • The Scent of Place

    Tim
    16 Sep 2014 | 12:00 pm
    What About the Smell of the Moon? A friend, high perfumer Christi Meshell, pointed out a note on the Fragrance of the Moon. That aligns with an earlier conversation we had about the smell of guns, firepower and gun powder. It’s like the smell of any explosive, the percussive molecular burst of sulphur, saltpeter and charcoal, that aligns — as certain kinds of black tea — deep, dark, devilish. I know, I used to make it, then burn it, and watch it explode. Turns out that the moon smells like gunpowder. From Space.com: “All I can say is that everyone’s instant impression of the…
  • You Are Nowhere

    Tim
    9 Sep 2014 | 9:00 am
    Brands That Have Nothing To Say. As a designer, I think about layers. And I think about messages. Content. Holism. Contentment. Direction. There is a sign, but it’s empty. It has nothing to say, no place that it points. It’s nowhere. Like experiences that move from a distant perspective of view — a remoter study, to closer and closer and close-in surveillance. You get something about the story of a brand, and you first hear about it — some distance out; you read about it, you see the site, and then you might encounter the shopfront, and that experience carries you in — there are…
  • Emergency Branding

    Tim
    3 Sep 2014 | 8:30 am
    Brand Medicine, 101. In our history, there are times when brand, their organic systems, begin to falter. — They don’t speak to a community, or they forgot who they were talking to, what they were relating, carrying a story and a product to a certain audience. As in the emergency room, systems falter, and asynchrony occurs — brands babble, palpitate, quiver in uncertain tremor and their circulation is stenotic. They might be bleeding — income and expense alignments are fractured. I was thinking about working with P&G CEO A. G. Lafley — then, our work was about new brands and…
  • Energy is Eternal Delight

    Tim
    28 Aug 2014 | 8:30 am
    The work, the craft, the art, the energy. In a manner, much of my journey has been about where I’ve been and what I’ve seen. And what is unforgettable in my experiences with designers, craftspeople, makers and wonderers [and wanderers]. The above image from a hand-colored print of William Blake’s “The Marriage of Heaven and Hell.” Time and time again, the telling character of the quality of work — design, architecture, product development, illustration, mind and invention shows through that telling — commitment and energy, to arrive at the newly found, and personally profound,…
 
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    The Engaging Brand

  • Quick Way to Improve Customer Experience

    Anna Farmery
    18 Sep 2014 | 7:36 pm
    There may only be one letter between these two words but there is a huge difference in that one letter to your bottom line – are you distressing your customer and de-stressing the customer?  There is huge profits just waiting for anyone who can de-stress the purchase process. There is huge customer loyalty just waiting for brands that put as much effort into de-stressing the purchase process as making the website look ‘pretty’. In this 24 hour world of hustle and bustle, all customers will pay for easy, simple purchases – just look at the streams on social media…
  • Ensure You are Measuring the Right Business Value

    Anna Farmery
    17 Sep 2014 | 8:10 pm
    Business value is created over time. There is no short cut, there may be short term profit BUT value is a longer term goal. Value is not what you earn today; value is what you have earned, are earning and will earn tomorrow. Value is not delivered like profit; value is grown through consistent, repeated delivery of brand values. Brand values are neither short term or long term…they ARE. They exist, they live, they may evolve over time through how they are expressed through products and services, BUT they remain at the heart of all that you do. It surprises me that people have to review…
  • 5 Business Success Tips That Will Transform Your Day

    Anna Farmery
    16 Sep 2014 | 7:31 pm
    What is stopping you? What is holding you back? Do you feel as though you work hard but just don’t get the business success that you deserve? The main cause of business stagnation is us – you, me and all the other business people out there. We too often block our own business success and don’t even know that we are doing it…. ….we see the problems, the risks, the reasons why not and ..ignore the opportunities, the benefits, the reasons why yes! Stand tall… and ask yourself what have you done to yourself, lately? What have you done to prevent your…
  • The Perfect Brand Example for Your Social Media

    Anna Farmery
    15 Sep 2014 | 6:56 pm
    Business is about being an example; an example of how the world can be. Leadership is about leading by example. Customer service is about serving by example. Marketing is about giving examples. Sales is about delivering against those examples. Social media marketing is about BEING that example. Often people say they are confused about how they should be on social media. What if you saw it as an example of who you are? What if you saw it as giving examples of how wonderful your customer’s life could be? What if you saw as it as delivery of those examples? Doesn’t that sound more…
  • Maximise Your Emotional Business Investments

    Anna Farmery
    14 Sep 2014 | 7:11 pm
      Plans, plans, plans…financial, cashflow, sales…..business investments are surrounded by plans. Yet all these plans are based on an emotional investment that is so often ignored. You see it often with big brands who merge companies after painstaking financial business investments, and yet a sad lack of recognition of the investment required in combining two business cultures. You see it often with small businesses that don’t recognise the very strength of their brand is the culture of being small and personal. You see it often when all companies do not recognise the…
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    Greteman Group » News & Views

  • Wichita Eagle; Have You Heard; You Don’t Say

    Greteman Group
    12 Sep 2014 | 7:49 am
    “I’m interviewing a man about a Frosted Flake chicken on a stick.” – An explanation from the Greteman Group’s Rachel Groene, who is handling the agency’s Kansas State Fair account, on why she needed a colleague to help on another account. The Wichita Eagle Carrie Rengers You don’t say © The Wichita Eagle, 2014
  • Business & Commercial Aviation; Shattering Glass for Women in Aviation

    Greteman Group
    10 Sep 2014 | 3:25 pm
    Shattering Glass for Women in Aviation Talent abounds; let’s use it By William Garvey, Editor-in-Chief There’s a natural slowness to summer that helps us reflect about our choices, reconnect with people, ideas and goals lost in the everyday hurry, and rejuvenate – cannonballing into a lake full of happy, squealing children is guaranteed to reset...
  • Wichita Eagle; Sneak peek: A look at the new Dwight D. Eisenhower National Airport’s art

    Greteman Group
    2 Sep 2014 | 11:33 am
    September 2, 2014 The Wichita Eagle Kelsey Ryan When you walk into the new Dwight D. Eisenhower National Airport, you’ll be welcomed to the Air Capital of the World. And although the terminal won’t open until April, the history exhibits and public art that will be displayed inside are in their final stages. “A lot...
  • Wichita Eagle; Out of Office

    Greteman Group
    28 Aug 2014 | 2:39 pm
    Rachel Groene, left, of Greteman Group talks with Mary Beth Chambers of Blue Cross Blue Shield of Kansas at a Public Relations Society of America Kansas Chapter meeting on Tuesday. Photo courtesy of Greteman Group © Wichita Eagle, 2014
  • Upward Bound: Aviation Marketplace Projections

    Ashley Bowen Cook
    27 Aug 2014 | 12:02 pm
    The best thing you can tell a roomful of aviation professionals is that the industry they love and depend on is poised for growth. And that’s the welcome news respected aviation forecaster Rolland Vincent conveyed as Wichita Aero Club’s August keynote speaker. Vincent analyzed where we are, how we got here and where we’re going....
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    Adweek : Advertising & Branding

  • Honey Maid Didn't Test Its 'This is Wholesome' Campaign Before It Launched

    22 Sep 2014 | 9:21 am
    National Stepfamily Day has been around for 17 years but this year it has gotten more attention, thanks to the recent Honey Maid ad push #NotBroken, which features blended families as a familiar part of everyday life. The new ads are part of the "This is Wholesome" strategy launched in the spring by Mondelez International senior marketing director Gary Osifchin that salutes the changing face of the American family. Osifchin explains the risks and rewards of giving an iconic American brand a bold point of view about who buys the product.   What’s the genesis of your…
  • Iceland's Police Have One of the World's Cutest Instagrams

    22 Sep 2014 | 9:01 am
    What is it about law enforcement that makes it so delightful when they actually try to have fun in social media? It's probably just enjoyable to see the softer side of people who are trained to use deadly force and deal with the bleaker aspects of society. The Seattle police set in the bar in this regard, of course, with their fascinating and amusing Twitter account. But now, the Instagram account of the Reykjavik, Iceland, police force has been brought to our attention—and it's a real mosaic of cute. It's full of fun pics of animals and kids and people on the force doing…
  • Ad of the Day: Budweiser Makes the Cutest 'Don't Drink and Drive' PSA Yet

    22 Sep 2014 | 7:15 am
    Outside Shibuya Station in Tokyo, there is a statue of a dog named Hachiko. In the 1920s, the dog would greet his owner at the station at the end of every day. One day, the owner died suddenly and never made it home. But Hachiko spent the next nine years, until his own death, returning to the site every day, hoping to see his owner. A similar story of a dog's unceasing loyalty is the subject of Budweiser's latest responsible drinking ad, which rolled out Friday for Global Be(er) Responsible Day, which Bud conceived to talk about drinking and driving. The spot, which has more than 6…
  • Why Led Zeppelin, Billy Joel and Dylan Now Readily Sell Their Songs to Brands

    22 Sep 2014 | 7:13 am
    When Led Zeppelin licensed “Rock and Roll” to Cadillac for its “Break Through” spot in 2002, it was a huge coup for the carmaker, as the band had never let a marketer use one of its songs before. Fast-forward to 2014 and the group has licensed two songs—to Activision and Dior Homme—in just 12 months. Similarly, other classic rockers with boomer appeal, including Billy Joel and Bob Dylan, are now liberally licensing songs to marketers after decades of holding out, and there’s even talk of Prince following suit. And while such longtime holdouts remain…
  • Project Isaac: Celebrating the Media Winners

    22 Sep 2014 | 7:05 am
    Adweek Project Isaac Awards were conceived to cast a celebratory light on invention across all of Adweek’s areas of coverage. Nominations were accepted across 35 categories, divided into four brackets: Advertising & Marketing, Media, Digital and Best Practices. An independent panel of jurors judged the submissions in two rounds. The Media category included invention-based submissions in: Editorial, Local media, Magazine publishing, Media buying, Media planning, Newspaper. Out-of-Home Media, Product development, Radio, Sports marketing, Sports programming and Video/TV invention.
 
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    Movéo: Get There

  • Three Ways to Reinvent Your Marketing Department for a Data-Driven World

    Movéo Team
    22 Sep 2014 | 6:53 am
    Many readers may be wondering, at this point, how to create an organization that effectively runs on data-driven insights. The answer? Stop focusing on the “how” of marketing and figure out the “why.” To get there, follow this three-step process: 1. Embrace a path of data analysis and optimization A scattershot approach to marketing data is no more useful than ignoring it all together. To improve marketing efficiency and predictability, marketing data must be paired with careful analysis and all-around strategy. Commit your company to a thorough review of marketing data and a true…
  • Marketing Essentials: Reinvention Required

    Movéo Team
    17 Sep 2014 | 6:30 am
    As data-driven strategies become more prevalent, they will increasingly take center stage as a competitive advantage for smart companies. Put simply, the organizations with the most sophisticated use of data will win. While many organizations will use easily accessible data to become more analytics-focused, the secret lies in using multiple data sources and monitoring them regularly to discover the unfolding stories they hold. Mastery of data-driven insight will increasingly separate the marketing wheat from the chaff, yet putting these skills into practice has not kept pace with aspirations…
  • The Essential Three-Pronged Approach to the New Marketing Value Chain

    Movéo Team
    15 Sep 2014 | 7:47 am
    The Old Marketing Value Chain had two links: rules and tools. The New Marketing Value Chain has three links:      1. Data-driven insight      2. Truly quantifiable strategy      3. Application of creative and technology Data-driven insight, the first link of the new value chain, reveals “why” marketing works. It discerns hidden patterns in the numbers that improve the decision making process in the other two links. Intelligence derived from data can help you find your most profitable customers, identify new business opportunities, deliver better targeted leads to sales, offer…
  • Marketing Essentials: Data As Disrupter

    Movéo Team
    11 Sep 2014 | 5:55 pm
    Here on the blog, this month is all about the evolution of marketing. As you’ve probably noticed, it’s changing fast and furiously. Our approaches to marketing and business decision making must be adaptable; we must evolve with the world around us. The most essential part of the New Marketing Value Chain is data. That does not necessarily mean big data, either, even though that buzzword gets a lot of attention. In recent years, we have gained widespread access to customer data. Thanks to the internet, we know more about our customers than ever before. While the Old Marketing Value Chain…
  • The Rules and Tools of the Old Marketing Value Chain

    Movéo Team
    8 Sep 2014 | 6:30 am
    For the past century, marketers have provided value by combining best practices with conventional wisdom and intuition and applying that knowledge across a platform of the latest, greatest tools and channels. In short, they mastered sets of “rules and tools” relevant in their time period. This is the Old Marketing Value Chain, as introduced last Friday. Throughout the 20th century, a number of people articulated the “rules and tools” based approach of their day. In 1923, Claude Hopkins argued that there are rules of advertising that, as long as they were understood and followed, would…
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    Latest Thinking

  • Gridlock on the Beltway? Take a Local Detour

    ppannett
    17 Sep 2014 | 8:44 am
    The months leading up to midterm elections are never the most promising in terms of moving a public affairs agenda through Congress. Add the polarization of the current political environment, and the prospects of affecting policy change at the national level are downright daunting. As such, companies, associations, and NGOs are thinking smaller when it comes to advocacy – focusing instead on the more collaborative, less toxic political environments in local and state governments. NBC’s Meet the Press detailed the shift with a segment Who Needs Washington?: Mayors Making Progress. The…
  • Chip Babcock on Celebrity Trials

    sdavis
    9 Sep 2014 | 11:50 am
    In this LEVICK Daily video interview, Chip Babcock, a Partner in the law firm of Jackson Walker L.L.P., discusses the unique challenges and opportunities that present themselves when defending celebrity clients in litigation.
  • Police Militarization: The Problem is Optics, Not the Equipment

    Ernest
    3 Sep 2014 | 10:08 am
    Police militarization has emerged as a dominant theme in the coverage of civil unrest in Ferguson, Missouri. That’s for good reason – though not the reason many might think. Just about every televised report on the Ferguson Police Department’s response to protests sparked by Michael Brown’s shooting featured images of police that look more like Navy Seals than peace officers. There were M16-style rifles, camouflage uniforms, armored personnel vehicles, and the like. Each was deployed far more aggressively than the situation called for. The result was visuals that can only be described…
  • Why Video Marketing is Essential

    sdavis
    26 Aug 2014 | 10:37 am
    In this LEVICK Daily video interview, LEVICK Creative Director Bryan Litt discusses the reasons why video content has become so vital to Digital Age communications. Bryan also dispels the myth that video is not a tool for reaching decision makers in older demographics.
  • Leslie Wolf-Creutzfeldt on Corporate Communications in the Dodd-Frank Era

    sdavis
    21 Aug 2014 | 7:52 am
    In this LEVICK Daily video interview, LEVICK Senior Vice President Leslie Wolf-Creutzfeldt outlines the ways in which Dodd-Frank has impacted public companies' investor, client, consumer, and public outreach efforts. While there are various concerns with the creative and impressive ways in which companies can now articulate their stories – Regulation FD compliance being chief among them – there is no question that they have been empowered to take their messaging to the next level.
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    The Fresh Peel // Ripe Brand Strategy. Juicy Insights and Trends.

  • The IKEA Time Travel Continues #IKEAtimetravel

    Chris Wilson
    18 Sep 2014 | 5:50 am
    IKEA’s time traveling experiment and edgy advertianment series continues with a new experience. This time hypnotist Justin Tranz guides young couple Jeff and Beth through the next big stages of their life. Be sure to check out the first video in there series if you haven’t seen it already: IKEA Hypnotizes Shoppers Into the Future #IKEAtimetravel.
  • IKEA Hypnotizes Shoppers Into the Future #IKEAtimetravel

    Chris Wilson
    20 Aug 2014 | 10:17 am
    IKEA probably isn’t a brand that you think of when you think of extreme or edgy when it comes to advertising, but their latest campaign exactly that. The brand teamed up with hypnotist Justin Tranz to hypnotize young couples and then guide them through a journey into their future. The whole thing is entertaining and well… a little weird. You’ll have to watch it for yourself and let us know what you think! And be sure to lookout for yoga instructor George the next time you are in IKEA.
  • Interview with 46 Rules of Genius Author Marty Neumeier

    Chris Wilson
    9 Aug 2014 | 7:55 am
    Marty Neumeier’s professional goal is to bridge the distance between business and design. As an advocate for creative thinking and innovation, Marty has published a must-read collection of quick read “white-board” books on branding, creativity and innovation, starting in 2003 with The Brand Gap, followed by Zag, and then The Designful Company. In 2013, Marty published Metaskills: Five Talents for the Robotic Age, which departed from the quick-read format, diving deeply into the future of workplace creativity. Marty’s latest book, 46 Rules of Genius was written as…
  • Simple Steps to Make Branding Work for You

    AC
    10 Jul 2014 | 8:29 pm
    Marketing and branding products goes beyond just creating a clever slogan and a few good ads for print and web. What many startups tend to forget is that branding is a big part of the deal as well. Perhaps this is because these new companies do not really understand the branding concept. Here are a few simple steps to making branding work for you: Create a Lasting and Compelling Logo Naming the company or products goes a long way, and so does the logo that’s attached to it. You want the logo to be memorable, yet also leave a lasting impression on the memory of anyone who sees it. Some…
  • Selecting the Right E-commerce Plug-in For Your WordPress Site

    AC
    1 May 2014 | 5:31 am
    Having your own website is a dream come true. You like WordPress and because it’s cheap, you’ve used it to set up your website. The entire process was simple and easy and your website is ready to go in under a week. You are happy with how it looks and how fast the website loads and its appearance. You can finally upload your products for sale and you can’t wait to see how much business you can make. But wait, before all this happens, don’t you have to select an ecommerce plug-in for your WordPress site? Yes, You Do Need an Ecommerce Plug-in The website Web-savvy-marketing states that…
 
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    brandchannel.com

  • The Fault in Our Books: Tesco Suspends Execs Amid Accounting Probe

    22 Sep 2014 | 9:02 am
    Somebody in the Tesco accounting offices has been optimistic—overly optimistic, as it turns out, resulting in an accounting error that has cost the company a whole lot of cash and trust—two things the world’s third-largest retailer can’t afford to lose these days. After admitting that its first-half 2014 profit statement was overstated by about 250 million pounds, Tesco today announced it has launched an investigation into its accounting practices and suspended its UK managing director and three other associates while it retains Deloitte to go over its books. For the…
  • In the News: Apple, Alibaba, Climate Change and more

    22 Sep 2014 | 7:14 am
    TOP STORIES Apple sets new record with 10 million iPhone 6 sales its first weekend, dispatching Tim Cook to Palo Alto and Angela Ahrendts to Sydney to meet fans, while pre-scheduled Joan Rivers endorsement backfires on social media. Alibaba's next step, following world's largest IPO: helping US small businesses. Jaguar taps Stella McCartney for XE launch at Paris auto show, where MINI will show new five-door hatchback among other auto brand reveals. Coca-Cola, McDonald's, Nestle, PepsiCo and other food and CGP giants sign landmark…
  • Branded Content Watch: Origins On the Road, Miranda July Tells a Tale and more

    19 Sep 2014 | 4:52 pm
    This week in branded content, Funny or Die continues to flex its content muscles as Moroccanoil hopes to inspire everyday consumers with super-duper supermodel Rosie Huntington-Whiteley. Check out the latest branded entertainment and brand videos from Volkswagen, Origins, Canon and more after the jump. The Project: The Way Too Helpful Neighbor (Volkswagen) The Pitch: What happens when you drive the all-new Volkswagen Golf through a Target store? The Verdict: There's a branded content arms race going on between Funny or Die and Vice, and as this VW video proves, Funny or Die…
  • Top 10 Stories of the Week: Scottish Brands Vote No, Coke Surge and more

    19 Sep 2014 | 4:45 pm
    Our most-read blog posts of the week: #1 Yes or No, Scotland's Vote for Independence Will Affect Brands #2 Long Live the '90s: Coke Brings Back Surge in Amazon E-Commerce Tie-In #3 U2unes Download: Apple and U2 Announce Next Big Gift to Music #4 Alibaba IP-OMG: Putting the Potentially Biggest IPO Ever in Global Perspective #5 Apple, Watch Your Back: Is Google Going More Boldly Into the Future? #6 Nestle Scorched for Tapping California Water, but It Won't Be the Last Brand #7 Bud Light's Whatever is a ¯\_(?)_/¯ Brand Campaign #8 AB InBev May Gulp Down SABMiller as Heineken Holds On…
  • Trademark Watch: Taylor Swift, Apple, Spanx and more

    19 Sep 2014 | 4:29 pm
    By Nicole Briggs and Courtney Cantor Sohn Taylor Swift gets unlucky in law with “Lucky 13”: America's sweetheart and her besties at American Greetings are battling it out in the courtroom with California-based Blue Sphere Inc. over trademark infringement and unfair competition for use of the name “Lucky 13,” which AG used for a Swiftian sweepstakes promotion. Blue Sphere owns a company called Lucky 13, and holds registered trademarks bearing the name for clothing, jewelry and paper products. The judge dismissed Swift and AG’s singing for summary…
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    Logo Design Blog

  • The effective tips for your web design

    Ben Johnson
    22 Sep 2014 | 3:16 am
    Many people claim themselves as expert designers in the market to lure clients and charge huge amount for even simple designs. The training and courses related to websites have become common, increasing the number of amateurs and freelancers bombarding the market. You don’t need a non-professional for a professional and user-friendly online interface. You need  [ Read More ]
  • Custom logo design for strong business promotion

    Ben Johnson
    17 Sep 2014 | 12:09 am
    Is your logo a separate entity from your business? Not at all! Your logo is your brand face where all the promotional techniques, branding and advertisements are dependent on your business symbol. Your marketing collateral is incomplete without a professional, custom and creative logo. You cannot execute your promotional techniques without your business logo. So,  [ Read More ]
  • The effective tips for your web design

    Ben Johnson
    16 Sep 2014 | 5:18 am
    Many people claim themselves as expert designers in the market to lure clients and charge huge amount for even simple designs. The training and courses related to websites have become common, increasing the number of amateurs and freelancers bombarding the market. You don’t need a non-professional for a professional and user-friendly online interface. You need  [ Read More ]
  • Why your brand identity needs professional logo maker

    Ben Johnson
    18 Aug 2014 | 5:05 am
    Your brand logo represents your entire brand and marketing collateral. Without a professional, unique and creative face there is no chance that your brand appeals and attracts your customers, regardless of the fact that you have invested heavily in the advertisements. Your brand logo is the classification and explanation of your business concept. Act professionally  [ Read More ]
  • Free logo generator: the major cause for a poor brand identity

    Ben Johnson
    15 Aug 2014 | 6:20 am
    Designing brand logos is a serious job because it gives your business recognition, identity and a face. You seriously don’t want to mess with your brand face because this way you easily lose your customers and don’t get any competitive edge in the market.  You can make things go out of your hands yourself by  [ Read More ]
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    yinkaolaito.com - the branding gavel, brand communication expert, nigeria brand consultant, social media expert

  • Social selling: Accounting, Auditing, Para Medical and Medical professions

    yinkaolaito
    19 Sep 2014 | 4:33 am
    In the cause of doing my beat and interacting with various professional associations about the changes we are now witnessing across board, I  have had cause to interact, train, dialogue with different professional bodies, associations as well as professionals. As our community will know, it is being close to a decade I have been involved […]
  • Wake Up, It’s Social Age:What Nigeria electricity Distribution Companies must know

    yinkaolaito
    17 Sep 2014 | 4:17 am
    The social age is the most revolutionized age. It  is one with lots of disruptions.  It calls for change in approach. It demolishes the old command structure where customers will have to take it or live it. If through monopoly  or other forms of regulations,your brand seems to be enjoying this chain of command, please […]
  • Weird MultiChoice Nigeria (@DSTVNg) Customer service way

    yinkaolaito
    13 Sep 2014 | 8:25 am
    Brand is more than a name. It is the total outlook presented to its Public. It is the ‘ trust mark’s that people can vouch for. Brand is more than having services to offer, it is the ability to delight, engage as well as go the extra miles in making sure consumers also can become […]
  • Online free classified Ad: why should small business embrace it?

    yinkaolaito
    3 Sep 2014 | 2:25 pm
    Advertising is not a modern nomenclature. It is as age long as the society itself. As individuals, we are daily involved in advertising without knowing. When you wake up in the morning and brush your teeth as well as take your bath you are involved in subtle advertising. Asides from personal hygiene factor, your efforts […]
  • Online Ad and small scale business: what you must know

    yinkaolaito
    3 Sep 2014 | 4:42 am
    Advertising has moved from the ways it used to the done in the 20th Century. New changes are now obvious and If you must enjoy value for money as small or medium scale business owner, there are basic stuff you need to understand before you join the bandwagon. Placing Advert (AD) online has become a […]
 
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    RadiantBrands Blog

  • A curious case of place branding: San Francisco

    Steven Donaldson
    26 Aug 2014 | 6:00 am
    Most people take the name San Francisco for granted. It’s truly an international icon. In this amazing city on the Golden Gate, everything is memorable – the waterfront, the Ferry Building, the architecture and, of course, San Francisco Bay. But this name was not a slam dunk. San Francisco, 1851 During the backwater days of the 1840’s, California was not a state or even a territory, but an insignificant part of Mexico’s territories. California comprised vast areas of land sparsely populated by Native Americans and Mexican landowners who only recently were ceded the land…
  • College brands - What’s in a name? Everything

    Steven Donaldson
    15 Jul 2014 | 12:12 pm
    Would you rather go to Contra Costa Community College or Contra Costa College? How about Vista Community College or Berkeley City College? Building a brand derives from understanding how names are perceived and what meaning is attached to them. And over time, this changes for the market and your target audience. The evolution of community colleges is a fascinating one. Originally known as “junior colleges”, they were created to help adjust to the overwhelming amount of G.I.s returning home from WWII and able to attend college, according to the G.I. Bill. The junior college system…
  • How People Search for Healthcare – like everything else, online, mobile and fast

    Steven Donaldson
    17 Dec 2013 | 8:32 pm
    Why a Mobile and Online Healthcare Marketing Strategy is Essential The vast majority of individuals and families seeking healthcare services are using web search to compare costs, services and local availability of healthcare programs. This is especially true when it comes for nursing home care and senior related services. And, based on a recent Wall Street Journal article (12/16/13), the ad spend by health insurers has more than doubled in one year:  $194 million  from Oct. 1 to Nov. 10 alone, according to Kantar Media, which tracks insurance advertising. That isn’t far below the…
  • How can nonprofit brands focus on real value?

    Steven Donaldson
    25 Oct 2013 | 12:16 pm
    Not-for-profit organizations often do not think of themselves as brands. They think in terms of their mission: providing needed services, helping the poor, championing a better world. However, they are brands that deliver real value and have a public image and loyal followings. Organizations such as Amnesty International, Doctors without Borders  and United Way are reshaping themselves and now have the challenge of proving their value. The organization Charity Navigator, founded in 2001, developed a rating system for nonprofits which evaluates charities on what they consider good financial…
  • Barnes & Noble: retail store or Nook?– the value of location

    Steven Donaldson
    29 Jul 2013 | 11:59 am
    Book stores are changing, as are customers The recent announcement of a possible separation of the Nook from its retail bookstore component has turned heads but it’s probably a very smart move. When Barnes & Noble created the Nook it was an attempt to compete for the rapidly expanding ebook business. The cost of creating a book, a newspaper, anything publishable and readable went to zero virtually overnight. The players in this digital space, such as Amazon and Apple, have always had an advantage creating digital content since they are digital experience companies. No matter what…
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    We First Blog

  • Chris Crummey, World Wide Executive Director of Sales – Social Business, IBM, to speak at the We First Summit

    Simon Mainwaring
    18 Sep 2014 | 2:22 pm
    There is no name more synonymous with social business than IBM and we are extremely fortunate that Chris Crummey will be sharing his expertise at the We First Brand Leadership Summit on Oct 7-8th in Los Angeles. Chris leads a global team of thought leaders focused on the areas of social business and digital experience. He works with a wide variety of IBM’s most important clients communicating their best practices to a global customer base. His business unit generates 450 million dollars in revenue to IBM annually and represents one of the fastest growing and profitable segments of IBM…
  • The Top 10 Questions Every Brand Must Answer to Grow in 2015

    Simon Mainwaring
    15 Sep 2014 | 6:43 pm
    Every marketer faces a dizzying array of choices in terms of strategy, tactics, and tools through which to reach their customers and inspire them to buy your products. As the media landscape becomes more fractured and the tools more varied, it’s more important than ever to stay focused on the right priorities that will ensure short-term and long-term success. With that in mind here are the top ten questions every brand must answer if they hope to grow in 2015. 1. What is your brand’s purpose? Every marketer is now aware that Boomers, Millennials, and Gen Z are looking to brands to be more…
  • Marc Mathieu, SVP of Marketing at Unilever: Keynote Speaker at 2014 We First Brand Leadership Summit­­

    Simon Mainwaring
    12 Sep 2014 | 5:05 pm
    We are so excited this year that Marc Mathieu of Unilever can open the presentations at the We First Summit at the SLS Hotel, Beverly Hills, on October 7-8 in Beverly Hills. Marc is responsible for the development of Unilever’s new marketing strategy — Crafting Brands For Life — that will support the company’s sustainability growth ambition of doubling the size of its business while reducing its environmental impact. Prior to joining Unilever he was SVP of Global Brand Marketing at Coca-Cola, where he created the ‘Coke Side of Life’ global campaign, launched Coke Zero into…
  • Announcing the final speaker line-up at the 2014 We First Brand Leadership Summit

    Simon Mainwaring
    10 Sep 2014 | 1:28 pm
    Announcing the final speaker line-up at the 2014 We First Brand Leadership Summit – join us to build your social marketing plan for 2015 together. Getting your social marketing right is no easy task with technology and consumer behavior changing so quickly. That’s why we put together a very special, annual 2-day training event where experts from the smartest and most successful brands in the world come together to build a Social Branding Blueprint with you. We’re very excited to announce the final list of speakers for the 2014 Brand Leadership Summit: Unilever – Marc Mathieu, SVP…
  • How Nestlé Combined Purpose and Product to Win at Social Marketing

    Simon Mainwaring
    4 Sep 2014 | 1:08 pm
    Nestlé India recently released a rap video featuring none other than animated super babies extolling the virtues of breastfeeding. This charming video has already captured almost 2 million views on YouTube and each of the individual characters takes on a personality and life of their own. For example “Lil Wiz” talks about brain and vision development, “Germ Stoppa” talks about his immunity gain from his mother’s milk, and “Baby Luv” talks about the strong bonding between a mother and her child developed through breastfeeding. At the same time, the animated videos are a powerful…
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    Executive Resume Branding

  • 7 Reasons Copying LinkedIn Content Sabotages Your Executive Job Search

    Meg Guiseppi
    9 Sep 2014 | 3:54 am
    7 Reasons Copying LinkedIn Content Sabotages Your Executive Job Search is a post from: Executive Resume Branding You see a compelling, branded LinkedIn profile of a job seeker with qualifications similar to yours. It speaks to you. It sounds so much like you. You want your profile to be as good as that. But you’re not such a good writer. You see no reason not to use some of that good writing in your own profile. Not the whole thing, just some of it. Somehow, because it’s right in front of you, online for all the world to see, you don’t think of it as stealing. But it most certainly IS…
  • What is the “Hidden” Executive Job Market?

    Meg Guiseppi
    26 Aug 2014 | 3:59 am
    What is the “Hidden” Executive Job Market? is a post from: Executive Resume Branding You’ve probably heard about the hidden executive job market, but do you really know what it is, why it exists, and how to take advantage of it? No one knows for sure how many jobs are unlisted, but it’s estimated to be around 80 – 90%. Why aren’t more jobs posted online? One reason could be that the company has a merger or acquisition pending, keeping them from announcing openings. The main reason is that sourcing and screening candidates online through social networks…
  • 3 Ways You Deflate Your LinkedIn Professional Headline

    Meg Guiseppi
    12 Aug 2014 | 3:46 am
    3 Ways You Deflate Your LinkedIn Professional Headline is a post from: Executive Resume Branding Many of the LinkedIn profile headlines of potential c-suite clients I review have not been touched by human hands. The LinkedIn member has not changed the default headline automatically populated for this spot, based upon their current, or most recent job title. A headline like “CIO at XYZ company” may or may not work for them. Not only is your headline one of the first things people will see on your profile – second to your photo – it’s the thumbprint first impression that’s carried…
  • Executive Job Search: How Networking Gets The Job

    Meg Guiseppi
    5 Aug 2014 | 4:02 am
    Executive Job Search: How Networking Gets The Job is a post from: Executive Resume Branding It’s time you faced it, if you haven’t already. You’ll probably have to do a lot of networking to find and land your next gig . . . unless you’re very, very lucky. So, get your head out of the job boards and stop wasting so much time sending your resume out in response to online job postings. Did you know that, although the vast majority of job seekers use job boards to find jobs, only a very small percentage, maybe around 5%, will land jobs directly through them? First things first. Don’t…
  • Oh No! My LinkedIn Profile is Missing!

    Meg Guiseppi
    29 Jul 2014 | 5:38 am
    Oh No! My LinkedIn Profile is Missing! is a post from: Executive Resume Branding   Think it could never happen to you . . . your LinkedIn profile could never go missing? Try Googling this phrase: linkedin profile disappeared I found nearly 500,000 results, for people whose profiles went missing, and suggestions for fixes. Did you know that LinkedIn can shut down your account, at their discretion? According to LinkedIn’s User Agreement: “We may modify, replace, refuse access to, suspend or discontinue LinkedIn, partially or entirely, or change and modify prices prospectively…
 
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    SimpliFlying

  • Airline Winners at 5th Annual SimpliFlying Awards 2014 #SFAwards14

    SimpliFlying
    12 Sep 2014 | 5:22 pm
    SimpliFlying Awards: The Authoritative Showcase of Best Social Media Practices of Leading Airlines on Social Media This evening, the top finalists of 5th Annual SimpliFlying Awards shared the best of their social media milestones at the Travel Distribution Summit hosted by EyeforTravel in New York City. These winners and highly commended finalists had been shortlisted from each category, a culmination of: Six stellar judges, renowned aviation, travel and digital marketing experts who assessed the awards entries Over 39,830 public votes received in 3 weeks Views and participation from over…
  • [Presentation] Future of travel marketing – in the age of mobile and wearables #TDSusa

    Shashank Nigam
    11 Sep 2014 | 3:42 pm
    I had the opportunity today to deliver a keynote presentation at the Eyefortravel Travel Distribution Summit in New York City. I had the pleasure of sharing the stage with Google, Sabre and IHG. The focus of my presentation was to provide an industry outlook into what are the key opportunities for travel marketing, with the advent of mobile and wearable technologies. Specifically, I discussed the following: 2014 is the year of the Connected Traveller – and airlines, airports, hotels need to be prepared for this reality There are ample innovations in the mobile space – airports…
  • Which were the best airline marketing campaigns in August 2014? Find out in our Airline Marketing Benchmark Report

    Shubhodeep Pal
    8 Sep 2014 | 1:40 pm
    Jointly produced by SimpliFlying, and industry and consumer trends research agency, airlinetrends.com, the highly-acclaimed Airline Marketing Benchmark Report analyses a wide range of airline marketing case studies each month. Disover 15 new innovative airline marketing campaigns. Every month. The monthly report contains a selection of the 15 most innovative marketing and advertising campaigns launched by airlines around the world and assesses their impact. If you are a numbers person, you’d love our report too! What’s in this month’s report? A wide range of case studies…
  • Airline Branding Basics: Q&A with SimpliFlying’s Li Guen

    Li Guen
    5 Sep 2014 | 8:50 pm
    As head of communications and marketing at SimpliFlying, Li Guen conducts industry research that helps airlines stay ahead of the marketing curve. In a Q&A with Sparksheet@APEX, she shares her take on the promises and pitfalls of airline branding in the digital age. Read the original article here   One of the major changes in the airline branding space is so universally acknowledged it’s almost too cliché to mention: Airlines are no longer in control of their brands. Based on your experience, how should airlines think about this new reality? Rather than seeking control, brands…
  • [CNBC Interview] The Rise of Asian Airports and the Connected Future of Airports

    Shubhodeep Pal
    2 Sep 2014 | 12:24 pm
    I was interviewed last week by CNBC on the rise of Asian airports and the role of connectivity in improving passenger experience. While surveys by companies such as Skytrax focus largely on the quality of facilities, it is important to remember that “having” an experience is only half the battle. The connected airport of the future will be successful in promoting these facilities and ensuring that passengers actively engage with them. This is especially important since today’s Connected Traveller — who is keen to share photographs and reviews on the go — is…
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    Unbound Edition

  • Brand Publishers Are Ditching Facebook in Favor of Microsites

    Davis Brand Capital
    22 Sep 2014 | 7:42 am
    Brand publishers are more aware that they’re really just renting social media space on Facebook and are moving resources away from the social network. “Brands don’t own what happens on Facebook, and as organic reach has been absolutely eviscerated, they remain aware of that,” said Forrester analyst Nate Elliott, adding that marketers have been telling him that they no longer see Facebook as a viable marketing channel.
  • Social Good Summit: How Will We Create a Better World by 2030?

    Davis Brand Capital
    22 Sep 2014 | 6:51 am
    The 2014 Social Good Summit is almost upon us. Tomorrow, world leaders, grassroots activists, celebrities, new media mavens and UN experts will come together to discuss one question: what type of world do we want to live in by the year 2030? This year’s Social Good Summit New York brings together leaders and thinkers across sectors to talk about the “most pressing issues of our time.” What are these issues?
  • What if Fashion Designers Made the Apple Watch?

    Davis Brand Capital
    22 Sep 2014 | 6:41 am
    The Apple Watch was received with confusion by the fashion community, but can designer tie-ups help? Almost no one from the style-conscious demographic fell head-over-heels with what everyone thought would be called the “iWatch”. The reactions however were very honest. While wearable technology is raking in a lot of notice from consumers for the new ways they reintroduce technology, the fashionistas still keep a curious distance and ask, “Does it look good?”
  • People’s Climate March in Photos

    Davis Brand Capital
    22 Sep 2014 | 6:37 am
    Hundreds of thousands of marchers took to the streets of NYC in the largest climate rally in history. With crowd estimates for the People’s Climate March in New York City today coming in at more than 300,000 people, it’s more than worthwhile to take a look at the different groups participating and the various messages they brought to the streets. This of course doesn’t represent all of them, but it does capture a selection that ranges from the poignant to the picturesque.
  • Blockbuster Story Suggests the NFL’s Failure Went Way Beyond the Commissioner

    Davis Brand Capital
    22 Sep 2014 | 6:33 am
    ESPN.com on Friday night published a thoroughly reported and thoroughly devastating reconstruction of how professional football has handled the Ray Rice situation. The story makes Roger Goodell and the NFL look bad. It makes the front office of the Baltimore Ravens look even worse. And it makes you wonder: How many other times, with how many other players and teams, has this sort of thing happened? The article, written by Don Van Natta and Kevin Van Valkenburg, takes readers all the way back to February—when Rice and Janay Palmer, who was his fiancée at the time, got into an elevator at an…
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    GIRVIN | Strategic Branding Blog

  • The First International Nordstrom Store | Calgary

    Tim
    22 Sep 2014 | 10:06 am
    Exploring Retail Architecture, Metaphor and Magic. I had a chance to observe the strategic evolutions of Nordstrom’s brand presence in my friendship with Dawn A. Clark, AIA LeedAP — lead architectural strategist and team leader in the newly evolving architectural and store design expressions of Nordstrom — most recently unveiled and launched last week in Calgary, Alberta — the first international store of the New Nordstrom. Any store is a story — it’s about hundreds of people driving, as a collective team, to a strategic direction — and the tactical outcomes in selling…
  • The Scent of Place

    Tim
    16 Sep 2014 | 12:00 pm
    What About the Smell of the Moon? A friend, high perfumer Christi Meshell, pointed out a note on the Fragrance of the Moon. That aligns with an earlier conversation we had about the smell of guns, firepower and gun powder. It’s like the smell of any explosive, the percussive molecular burst of sulphur, saltpeter and charcoal, that aligns — as certain kinds of black tea — deep, dark, devilish. I know, I used to make it, then burn it, and watch it explode. Turns out that the moon smells like gunpowder. From Space.com: “All I can say is that everyone’s instant impression of the…
  • You Are Nowhere

    Tim
    9 Sep 2014 | 9:00 am
    Brands That Have Nothing To Say. As a designer, I think about layers. And I think about messages. Content. Holism. Contentment. Direction. There is a sign, but it’s empty. It has nothing to say, no place that it points. It’s nowhere. Like experiences that move from a distant perspective of view — a remoter study, to closer and closer and close-in surveillance. You get something about the story of a brand, and you first hear about it — some distance out; you read about it, you see the site, and then you might encounter the shopfront, and that experience carries you in — there are…
  • Emergency Branding

    Tim
    3 Sep 2014 | 8:30 am
    Brand Medicine, 101. In our history, there are times when brand, their organic systems, begin to falter. — They don’t speak to a community, or they forgot who they were talking to, what they were relating, carrying a story and a product to a certain audience. As in the emergency room, systems falter, and asynchrony occurs — brands babble, palpitate, quiver in uncertain tremor and their circulation is stenotic. They might be bleeding — income and expense alignments are fractured. I was thinking about working with P&G CEO A. G. Lafley — then, our work was about new brands and…
  • Energy is Eternal Delight

    Tim
    28 Aug 2014 | 8:30 am
    The work, the craft, the art, the energy. In a manner, much of my journey has been about where I’ve been and what I’ve seen. And what is unforgettable in my experiences with designers, craftspeople, makers and wonderers [and wanderers]. The above image from a hand-colored print of William Blake’s “The Marriage of Heaven and Hell.” Time and time again, the telling character of the quality of work — design, architecture, product development, illustration, mind and invention shows through that telling — commitment and energy, to arrive at the newly found, and personally profound,…
 
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    Sparks

  • Apple Watch’s simple, purposeful and powerful marketing message

    Eric Brody
    9 Sep 2014 | 2:08 pm
    I love this quote from Tim Cook, CEO, Apple about the company’s new watch. “Apple Watch gives us the ability to motivate people to be more active and healthy. If you are someone who just wants to be a bit more active or someone who wants to track what you...
  • What healthcare marketers can learn from the hit series “Breaking Bad”

    Eric Brody
    3 Sep 2014 | 7:58 am
    What kept you coming back to the hit series Breaking Bad? Truth be told, I spent two weeks binging on the entire series. If you think about it, the show exhibits similar characteristics to all great brands. And it actually offers really good lessons to healthcare marketers. With consumers now...
  • Healthcare marketers: ready to compete against Walmart?

    Eric Brody
    12 Aug 2014 | 3:57 pm
    Coming to a town near you, it’s a Walmart primary care clinic. You can read the story here at Forbes - Health Care For $4: Are You Ready For Walmart To Be Your Doctor. With more than a hundred hospital-leased “retail clinics” already across their stores, these new fully owned primary care...
  • Healthcare system branding: the anatomy of 3 recent efforts

    Eric Brody
    2 Aug 2014 | 10:09 pm
    Interesting article on healthleadersmedia.com – Anatomy of 3 Health System Rebranding Efforts – providing the backstory of three recent initiatives. For each of these efforts, author Marianne Aiello seeks to answer “why the name change”, “what’s the marketing strategy”(which really just nets down to tactics) and “what does it mean for patients.”...
  • The fusion of health and fashion: Tory Burch and Fitbit

    Eric Brody
    24 Jul 2014 | 5:06 am
    In yet another mash-up of categories, designer Tory Burch has partnered with fitness-tracker brand Fitbit to introduce a Tory Burch for Fitbit accessories collection. James Park, CEO and co-founder of Fitbit stated that “from day one, we’ve known that the form factor is crucial to creating a health and fitness...
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    Executive Career Brand

  • Serenity Now! Simplify Your Executive Job Search

    Meg Guiseppi
    22 Sep 2014 | 6:45 am
    How much do you really know about today’s executive job search? Do you know which comes first – resume writing, personal branding or targeting? It’s a given that job-hunting these days is a complicated process . . . more so than even a few years ago: The Internet and social media (especially LinkedIn) now play important roles. Personal branding is no longer optional. Applicant Tracking Systems (ATS) have gotten in the way of employers finding best-fit candidates. You need to build a diverse, vibrant online presence that reinforces your personal brand and provides social proof, or risk…
  • Don’t Overlook LinkedIn Company Pages for Executive Job Search

    Meg Guiseppi
    15 Sep 2014 | 3:46 am
    Once you’ve determined which companies you’re targeting for your job search, you’ll need to research each one for various information: Services and/or products Market and customers Company leaders Hiring managers Competitors Industry trends Recent history of successes and failures Financials Job openings You’ll need this information for your own due diligence (is this a healthy company that’s going to be a mutual good fit?), and to identify each companies’ current challenges that you’re uniquely qualified to help them overcome. Among the myriad of…
  • Transitioning Military Leaders: Differentiate Yourself in Executive Job Search

    Meg Guiseppi
    8 Sep 2014 | 11:19 am
      A few weeks ago Vera Steiner Blore, founder of the Military Leaders in Transition forum, reached out to me for an interview. My answers to her spot-on questions — including links to other posts I’ve written — form the basis of a solid roadmap for successful job search . . . for transitioning military leaders, and any executive: 1. Why is it so vital for senior executives to use social media as part of their executive job search? First, and foremost, senior executives need to have an online presence because recruiters and hiring professionals are Googling “their name” to…
  • Do I Really Need a Cover Letter for My Executive Resume?

    Meg Guiseppi
    2 Sep 2014 | 4:09 am
    Now that you’ve defined your personal brand and built your executive resume around your promise of value to your target employers, you’re ready to get your resume out there. But it’s been more than 5 years since you were in a job search. Back then, you knew it was important to include a cover letter with your resume. Do you still need one? Or is the cover letter a dying relic? If you’re mostly responding to job board postings, you probably don’t need a cover letter. Be aware that, especially at the top executive level (typically Director and above – VP, EVP, C-suite, President,…
  • Twitter Personal Branding Time-Saving Tips

    Meg Guiseppi
    25 Aug 2014 | 3:55 am
    How to tweet wisely in about 10 to 15 minutes a day, a few times a week.   In my practice, I rarely come across executive job seekers who are actively leveraging Twitter to help them land jobs. The few who even have Twitter accounts put up a few tweets initially, and then let it go. Their Twitter stream stopped dead months or years ago. This doesn’t look very good, and could be detrimental to them. A Twitter account that’s collecting cobwebs says “I don’t really know much or care to know about social media and the new world of work.” Understandably, they’re busy…
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    InterbrandBlog

  • Before ‘Orange is the New Black’ – There was TIFF

    18 Sep 2014 | 11:40 am
    The Imitation Game image courtesy of TIFF  For 10 days every September, the Toronto International Film Festival (TIFF) takes center stage. Film fans have the opportunity to get close to A-list stars like George Clooney, Reese Witherspoon, Denzel Washington and Jennifer Aniston. Crowds form at premieres and in the streets ...
  • The mirror reflects all flaws

    18 Sep 2014 | 7:12 am
    Photo courtesy of peoplesclimate.org On Sunday, September 21st, New York City will host the world’s largest human rally in demonstration of Climate Change. This will be a seminal moment when the voices of informed and concerned citizens will gather to influence the community, the nation and the world. They ...
  • Corporate Citizenship Q&A with Interbrand's Jonathan Redman

    16 Sep 2014 | 12:52 pm
    With the launch of Interbrand's 2014 Best Global Green Brands report, Interbrand San Francisco, in partnership with Deloitte, hosted a panel discussion focusing on the advantages and challenges sustainability disruptors face. Simon Sproule, Vice President of Communications at Tesla Motors, and Chris Librie, Global Sustainability Manager at HP, discussed their ...
  • A good read at the airport

    10 Sep 2014 | 8:15 am
    I'm at the airport, taking a short haul flight from London to mainland Europe. But my mind is somewhere else. I've just been taken on a journey of imagination, courtesy of a brand and the story it has told me. No single term in the world of brands seems to have ...
  • Defining Brand Evolutions To Better Shape Customer Experiences

    9 Sep 2014 | 7:15 am
    As the media and behavior landscape evolves to include connected physical, digital, and social experiences, brands and businesses must understand how to meaningfully adapt to create value. This means a willingness to get out of the way when the brand isn't relevant, and a readiness to take center stage in ...
 
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    Marsdorian.com

  • Should you be afraid of Twitter’s changes ?

    MarsDorian
    10 Sep 2014 | 12:25 pm
    I love Twitter. I’m a Tweetaholic. I’m tweetin’ till ma fingers are bleedin’ — you get the idea. I could tell you all the reasons why I believe Twitter is the best social media platform. Short, specific messages, a clear UX, great for networking and content sharing, etc., but the number one I reason I luv Twitter is because it isn’t Facebook. Which comes down to the following difference : Facebook tells you what you should consume while Twitter allows you to choose it. Which is unfortunately going to change soon. According Twitter’s financial chief Anthony Noto, the dreadful…
  • I couldn’t find the book that I wanted to read, so I did this…

    MarsDorian
    28 Jul 2014 | 8:06 am
    One thing frustrated the bajookas out of me. I bought a Kindle about three years ago and drooled over the fact that the world’s greatest ebooks were now only a click away. I was one hundred percent YAY. But within a few months, I felt more like MEH. Why ? Because the more ebooks I read, the more I realized I couldn’t find the stories that were written for me. Where were the books of the internet generation ? Where were the books written for ADDs like me who liked to read but couldn’t be bothered marching through big chunks of text and endless chapters. Where were the interesting,…
  • How I make more money doing less work : The lazy way to my freelance success revealed

    MarsDorian
    30 Apr 2014 | 1:27 pm
    I was aiming for a better headline, but frankly, I was too lazy, so I opted in for some wannabe linkbait. But fear not. This article really is about lazy-fying your online presence, because if you’re working too hard, you’re probably doing it wrong. The hardest I ever worked was when I was poor. Here’s where I’m coming from, and it’s not Mars. Truth is, I’m an introvert, and I don’t like to do a lot of external ‘stuff’ for my business. I don’t like handing out biz cards, going to live events and tooting my horns. It’s. Just. 2. Much. Work. I’m happy as a hippo sitting…
  • Freelancers beware : You don’t need to be the best in the world (Here’s what you really need)

    MarsDorian
    19 Mar 2014 | 11:54 am
    I remember the moment I proudly proclaimed, “I’m going to create my own creative online biz.” One of my friends turned milk-powder pale and said, “Dude, you have to compete with the whole world online. You’ll stand no chance.” Not only did I unfriend him later, but I also smelled the BS behind this statement. But I was such a noob back then I didn’t know why it was wrong. Now I know, and I’m going to share it with you. I remember Seth Godin saying that you need to be the best in the world at what you do. And for a long time, I used to believe it. Because I was a Sethaholic…
  • How to get damn good at your craft

    MarsDorian
    27 Jan 2014 | 9:12 am
    If you’re anything like me, you’re interested in perfecting your skill. Interested in getting so good that people CAN’T ignore you. (imagine your preferred client throwing dollar bills at the screen, shouting “Shut up and take my money !’) In this post, I’m going to share my tips of leveling up your craft so you can survive and even thrive in your creative career. But first, let me tell you where I’m coming from. Some people look at my illustrations / designs and say, you’re one heck of a talent. I hate that, because it makes me look like a wunderkind that popped out of my…
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    The Online Community Guide

  • Agenda and Schedule for The SPRINT Workshop and Conference

    Richard Millington
    21 Sep 2014 | 9:00 pm
    Quick one, we've just published the agenda for the SPRINT Workshop and Conference. If you were waiting for more information before signing up, it's all here.  1) Agenda for FeverBee SPRINT workshop on Oct 29  We're proud of putting together what we think will be a terrific workshop for community professionals. A workshop where people will resolve the particular challenges they face. You can download the workshop agenda here : http://bit.ly/1uAigzE 2) Updated schedule for FeverBee SPRINT's conference on On 30.  We've updated our…
  • A Potential Ethical Dilemma

    Richard Millington
    18 Sep 2014 | 11:30 pm
    Here's a potential problem.  We're getting very good at identifying the people most likely to disrupt a community.  This includes their demographics and early actions in a community.  We can usually tell if someone will troll/disrupt a community based upon: a) Whether they complete their profile. b) Whether they integrate with an existing FB/Twitter account. b) Whether they make standard early-discussions in a community. d) The early language they use in the community (and length of posts) c) Their age/gender. d) Whether they connect with/know any existing members.
  • The Real Skill Of Building Relationships

    Richard Millington
    17 Sep 2014 | 11:30 pm
    Almost every client we work with (and new hire) struggles to build geniune relationships, especially online.   Their approach to any prospective member is too formal, too long, and has an offputting sales edge. It reads exactly like the type of communication we would ignore in our own inbox. At the World Bank a few months ago, I asked participants to craft outreach messages to members. Then we traded the messages and asked if we would a) open the e-mail and b) respond to it. The self-awareness was brutal. Most messages are along the lines of: Subject: Join Widgetcofans…
  • 1 Invite Per Person

    Richard Millington
    16 Sep 2014 | 11:30 pm
    Back in 2009, we stumbled across an interesting tactic for growing a community.  We closed the community and instead allowed each member of the community to invite 1 person per month.  If every member did this, the community would grow by 100% every month.  We found around 30% to 45% of members used their monthly invites.  30% to 45% growth per month is quite impressive. Faster than most communities. The exclusivity and being allowed to invite just 1 friend/colleague per month encouraged people to actually to find someone they wanted in the community. They suddenly had…
  • Hosting Great Events: Two Questions To Answer

    Richard Millington
    15 Sep 2014 | 8:00 pm
    We've recently sold our 200th ticket to FeverBee's SPRINT.  If you still want to come, you can sign up here. We're proud of this. It reflects a social-science driven approach to promoting the event. This aims to answer the two big questions prospective attendees face:  Who's going? What will I tell my boss?   Who's Going?  People primarily go to events where people they admire and their peers will be in attendance.  For SPRINT, we began by ensuring every top VIP in the community space will be there. We individually reached out to Google,…
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    Beneath the Brand RSS News Feed

  • Alibaba Wants to be Bigger Than Walmart

    Cindy Wendland
    22 Sep 7311 | 6:11 am
    Summary: IPOs are exciting! Alibaba's IPO on the NYSE on Friday was exhilarating! If you were a hedge fund or institutional investor, it was even better, as you were able to buy shares for $68 while the stock opened on Friday morning at $92.70. Alibaba raised $21.8 billion compared to Facebook's $16 billion.
  • Acura's New TLX Launch Is That Kind of Thrill

    Cindy Wendland
    22 Sep 6305 | 6:10 am
    Summary: Facebook advertising is on the rise with Facebook Q2 advertising revenue topping $2.7 billion. Automotive manufacturer Acura contributed to that large number. Today's Facebook post had an Acura commercial for their new TLX that was worth watching.
  • Smartphones & Smartwatches: Apple's Branding The Future

    Emory Brown
    22 Sep 5895 | 6:10 am
    Summary: Revolution and evolution have been the ideals of Apple since the beginning. These very ideals have driven the teams at Apple to create some the world's finest technology, which has shaped and changed culture. As we know, with each generation of innovation, Apple gets better and better. Now they are moving -- from pods, pads, TVs, and phones into smartwatches. When you think back to all the characters we've seen in movies, like James Bond and the classic television show's superhero Maxwell Smart, they had watches that can work wonders.
  • Minecraft Moving in with Microsoft?

    Cindy Wendland
    22 Sep 2742 | 6:10 am
    Summary: What's all the fuss about Microsoft buying Minecraft? Minecraft is a game and cultural phenomenon whose developer, Mojang, has not always had good things to say about Microsoft. Yet now it appears they might be joining forces, and if that happens, Mojang says he will not be staying on.
  • Are Personal Brands Above the Law?

    Cindy Wendland
    22 Sep 2595 | 6:10 am
    Summary: It sometimes seems that no matter what personal brands do, the public and the market continue to love them. At least the public does have some boundaries. In the case of Ray Rice, he may not be forgiven. Ray Rice had it all. He had a terrific position on the Baltimore Ravens football team. He had multiple endorsements from Nike, EA Sports, and others.
 
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    Deep Ad Thoughts

  • Food Marketing To Millennials

    Sarah Irish
    12 Sep 2014 | 1:29 pm
    You hear about them all the time, the Millennials. As children of the Baby Boomers, this group of 77 million 18-29 year olds is effectively >> The post Food Marketing To Millennials appeared... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • A Day in the Life: Art Director

    Christina Drews-Leonard
    27 Aug 2014 | 7:19 am
    This is a typical day at TCA for me. • Start the day with tea. Today’s selection Bigelow French Vanilla. • Check the work schedule. >> The post A Day in the Life: Art... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • A Day in the Life: Darren Easton, Vice President & Creative Director

    Darren Easton
    15 Aug 2014 | 7:51 am
    Anyone who knows me can tell you that after my family and the advertising business, my next favorite thing in the whole wide world is having >> The post A Day in the Life: Darren Easton,... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • 5 BIG Grocery Trends that have Food Marketers Pacing the Aisles

    Dave Cyphers
    4 Aug 2014 | 2:19 pm
    I returned from this year’s “Chicken Marketing Seminar” hosted by the National Chicken Council with interesting insights that extend well beyond the meat case. Several speakers >> The post 5... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Website Development Launch Checklist

    Danielle Reigle
    15 Jul 2014 | 7:25 am
    Developing a website can be a complex and tedious project. There are so many steps involved in determining the proper navigation, programming needs, content development, >> The post Website... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
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    Dwayne Flinchum

  • Innovations, Driven by a Monotony of Marketing

    admin
    7 Sep 2014 | 4:50 pm
    My job affords me a luxury. I have tremendous gratitude for the things I have learned over the years as we have led cross-industry brand initiatives for some of the world’s leading organizations. But at times, all it takes is a long walk in the city to observe new ideas. Considering this blog, which was intended to reflect the current culture or a snapshot of contemporary marketing, I’m seeing that there are many varied items of interest emerging lately — perhaps appropriate to the disruptive, seemingly haphazard business and communications climate we live in. I’ll share a brief…
  • 90 days, and counting

    admin
    25 Aug 2014 | 8:13 am
    As of today, we have precisely 90 business days left until 2015. In addition to fall being “back to school” season, it’s also “getting back to business” time as we begin the sprint to year-end and the promise of the new year ahead. Bear Bryant famously said, “It’s not the will to win that matters. . . everyone has that. It’s the will to prepare to win that matters.” It’s difficult to understand any company being satisfied with the status quo of their business. By now, many of us have learned that this isn’t exactly the age for complacency. The climate is volatile and…
  • What’s So Social About Social Media?

    admin
    20 Jul 2014 | 8:54 am
    Columbus, Ohio – February 1995. Another consultant and I were touring the offices of the now defunct CompuServe, an early forerunner of AOL and other online communities. As we sat in cubicles and peered over the shoulders of staff giving us demos of the online capabilities, someone observed that members could spend their whole lives online — to which an astute editor retorted, “or their non-lives.” There’s a great Op-Ed in The Times today titled, “Love People, Not Pleasure.” Arthur C. Brooks writes, “Today, each of us can build a personal little fan base, thanks to…
  • Game On: Influencing Behaviors

    admin
    11 May 2014 | 11:03 am
    The weekend edition of The Wall Street Journal features an article titled, “Traponomics.” It’s a fascinating essay, adapted from the book to be published, “Think like a Freak,” by Steven Levitt and Stephen Dubner (of “Freakonomics” and “Superfreakonomics” fame). The title is unfortunate, given the potentially constructive power of thinking shared in the article. While it does not mention the words marketing or branding anywhere, the premise is founded on human behavior and economic “game theory.” As a model to explain the idea, the writers use examples of forecasting…
  • Branding America

    admin
    1 May 2014 | 9:52 am
    There’s been a lot published about the U.S. trade agreements lately, about the growing deficit in U.S. trade with other countries. President Obama realized a setback in Tokyo with the Trans-Pacific Partnership when Japan failed to commit to opening its markets in rice, beef, pork and poultry. At the same time, McKinsey Global Institute (the think tank within McKinsey Consulting) just published a report that the view of global trade changes that we all have — cheap manufacturing in Asian countries landing on store shelves at Walmart, at the expense of more manufacturing jobs in the U.S.
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    Magnetic Blog

  • Bridges: Finding Vs. Building

    Silvia Pencak
    18 Sep 2014 | 1:04 am
    There are time when we need to cross over to the other side, but there’s a challenge or obstacle in our way. Finding a bridge is easier way to cross over to another side (depending on the state of the bridge of course). Bridges save us time, energy and carry us safely over. But when […] The post Bridges: Finding Vs. Building appeared first on Magnetic Blog.
  • Multiculturalism – A Curse Or a Blessing?

    Silvia Pencak
    11 Sep 2014 | 1:04 am
    We were all created different, unique and beautiful. We live in different countries, different cultures, yet our differences can be a major benefit when we learn to value each other. No matter where in the world you are, you have strengths and weaknesses and so do people around you. And so do people in other […] The post Multiculturalism – A Curse Or a Blessing? appeared first on Magnetic Blog.
  • L2 Toronto: Learn – Lead

    Silvia Pencak
    8 Sep 2014 | 9:29 am
    John Maxwell influenced my life more than any other author or speaker. Even as a teenager I recall reading and learning from his books, soaking in the never changing leadership principles and aligning my life with who I want to become. Joining John Maxwell’s team of coaches and meeting one of my favorite authors in […] The post L2 Toronto: Learn – Lead appeared first on Magnetic Blog.
  • Top 5 Productivity Hacks Your Mom Forgot To Tell You About

    Silvia Pencak
    3 Sep 2014 | 9:56 pm
    Who doesn’t want better productivity? Getting more done in less time while enjoying more time off seems to be super appealing. Yet, we seem to have more things crying for our attention and our productivity keeps stagnant …or even worse, going downhill. Today we’ll look closely at top 5 productivity hacks that will help you […] The post Top 5 Productivity Hacks Your Mom Forgot To Tell You About appeared first on Magnetic Blog.
  • Focus Determines Your Direction: How To Focus Better

    Silvia Pencak
    24 Aug 2014 | 1:04 am
    On a regular basis you can catch me sitting in my office with no agenda, just one purpose… to review my actions and see what I can improve and enhance to create better results. There is absolutely no agenda for such days – no client calls, no content creation, I lock myself in (or out […] The post Focus Determines Your Direction: How To Focus Better appeared first on Magnetic Blog.
 
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    Aaker on Brands

  • Brand Lessons From John Deere's Century Old Content Marketing

    3 Sep 2014 | 12:00 am
    In 1894, John Deere launched The Furrow, a magazine designed to help farmers educated themselves about new technologies and become better businessmen. It was in keeping with the basic Deere mission of “improving farming” and responded to their customers’ need of technology and business education.Nearly 120 years, later The Furrow is still the magazine that farmers turn to learn about the issues, techniques, best practices and rural lifestyle. The prominence of John Deere equipment news and product placement, a fixture at the time of the magazine’s launch, is long gone. Recent issues…
  • "I Will" vs. "Just Do It": The Under Armour Success Story

    27 Aug 2014 | 12:00 am
    One of my favorite brands is Under Armour. It has taken on one of the best brands, Nike and has been remarkably successful in driving one of the fastest growing brands to over 2 billion dollars in sales.But it is a rare brand that can win with one home run idea; it nearly always takes a half dozen or more. Here are six brand elements Under Armour successfully uses:A higher purpose at its coreUnder Armour stands for relentlessly overcoming obstacles and becoming winners on the field. The brand essence revolves around being the underdog, being hungry, competing against the best – and winning.
  • What LeBron James Can Learn About Authenticity from Starbucks

    20 Aug 2014 | 12:00 am
    Authenticity and higher purpose are key brand characteristics that are often underappreciated. Authenticity represents the degree to which the brand is trustworthy, honest and genuine. It generates credibility and respect. A higher purpose suggests that the brand is looking beyond financial success to a more inspiring aspiration. When a brand has both, it will be blessed with energy, admiration and loyalty. When it has lost both, the battle to get them back becomes difficult and yet is critical to its future health. Let’s take a look at LeBron James and Starbucks to get a sense of what…
  • 5 Reasons "Ask Zappos" Is An Innovation That Works

    13 Aug 2014 | 12:00 am
    In my latest book, Aaker on Branding I have argued that the best way to connect with customers, especially in the digital world, is not to promote an offering or brand but rather to focus on the customer’s sweet spots. A customer sweet spot centers on something in which they are involved in and/or passionate about. The idea is to develop and be an active driver or partner in a program that resides in that sweet spot.“Ask Zappos,” a customer service tool that can help you track down any fashion item you might want even if Zappos doesn’t sell it, is such a program. Ask Zappos provides a…
  • Lessons from the Go-Gurt Growth Story

    6 Aug 2014 | 12:00 am
    In my latest book, Aaker on Branding, I assert that the only way to grow (with rare exceptions) is to innovate through creating “must haves” that define new subcategories and then controlling and actively managing those subcategories going forward.Yoplait’s Go-Gurt provides an exceptional case study to support this assertion. Go-Gurt was introduced in 1999 as a unique, snack-style yogurt for kids. It was a yogurt product delivered in a colorful nine-inch tube that was designed to deliver portability (like their advertising said, “Lose the spoon!”), appealing flavors (Berry Blue…
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    Mark Di Somma: The Upheavals Blog

  • The real secret to B2B pitching: being connective

    markdisomma
    17 Sep 2014 | 2:04 pm
    By Mark Di Somma It’s easy to look at your pitch and to be pleased with your work; to feel that it has captured you perfectly and expressed what you are about and what you have to offer. It’s also irrelevant. Because, to be blunt, no-one’s as interested in your pitch as you are. They’re really only interested in themselves and what you can do for them. They probably hear similar claims and ideas everywhere they turn. As marketers it’s hard to resist the call to say your piece, to state your case. Until you realise that your piece and your case are exactly that – yours. Simple…
  • From CMO to CEO: the next era of brand leadership?

    Mark Di Somma
    14 Sep 2014 | 2:18 pm
    By Mark Di Somma, Brad VanAuken and Derrick Daye Chief Marketing Officers (CMOs) haven’t had it this good for some time. As Jack Trout observed the average tenure not so long ago stood at less than two years. Now it’s close to double that. The reasons why things got so bad, according to Trout, could be attributed to both internal and external forces. Internally, politics and competing functions combined to make it tough to get and keep the resources that CMOs needed to do an effective job. Externally, prima donna agencies with a hotline to the CEO also caused problems. Not helped, he…
  • Brand campaign lessons from the Ice Bucket Challenge

    markdisomma
    10 Sep 2014 | 9:04 pm
    By Mark Di Somma The “Ice Bucket Challenge”, the viral awareness campaign to raise money for ALS, has swept the world in the past month or so, raising over $100 million for a cause that was previously under-profiled, and flooding social media, so to speak, with videos of people from all walks of life pouring ice-cold water over themselves. More than 3 million people have taken part in the Challenge to date and the amount raised is more than 35 times what the ALS Association raised during the same time period last year. In any sector that’s an extraordinary feat. So why has this campaign…
  • Measuring purpose. The next key business imperative

    Mark Di Somma
    8 Sep 2014 | 1:55 pm
    By Mark Di Somma and Hilton Barbour In the first article in this series on purpose, we looked at the nature of purpose and espoused the view that purpose has two facets: functional (where it describes what the company must get done); and intentional (where it articulates what the company would like to see change in the wider world.) In this article, we look at how purpose and its impacts might be quantified and the benefits that a measurement system might bring. We’re a species of builders. Building has ensured our survival since the beginning of time. And whether you’re building a home…
  • Let’s sack “dumb” HR

    Mark Di Somma
    3 Sep 2014 | 1:42 pm
    By Mark Di Somma For all the talk of the need for talent and the huge dependence on human capability to compete effectively, HR for the most part is still a dumb industry. It’s dumb not because the people responsible for it are dumb but because the processes of control and conform that worked so neatly in the factory age are still in effect. And they are dumb. They’re dumb because they continue to treat people in ways that are out of sync with what is really required. The old joke that HR stands for Hiring (Filing) and Redundancy remains sadly all too true all too often. That’s because…
 
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    The Bullet | Branding Blog

  • A Day Dedicated To Malaysia

    Peter Gan
    17 Sep 2014 | 6:18 am
    As the Jalur Gemilang was hoisted on September 16th to celebrate Malaysia Day, we are reminded of the colourful diversity inherent in our young nation. All walks of life gathered in solidarity on that special day to acknowledge the greatness of our union, stretching from the west coast of peninsular Malaysia all the way to the capes of Sabah. Today, we are witnessing the coming together of a collective consciousness that pride ourselves in the multi-ethnic, multi-religious nature of our country. From corporate giants to grassroots movements, all are on the same page in regard to where we…
  • The World’s True Local Brand

    Peter Gan
    10 Sep 2014 | 8:18 am
    You’re familiar with this brand since a child because your parents introduced them to you on the first day of school. You’ve worn them throughout your entire primary education years, be it black or white, laced or without. Like it or not, you have a relationship with this brand. Because of that, it was your number one choice when it’s time for you to make the choice for your children’s first pair of school shoes. That’s right, we’re talking about Bata. Believe it or not, Bata Shoes did not originate from Malaysia; the now multinational shoe brand was founded by Tomáš Baťa and…
  • 4 Things Your Brand Can Learn From Tinder

    Peter Gan
    3 Sep 2014 | 6:30 am
    Our present lives at the moment have become so streamlined, it’s borderline ridiculous on how efficiently we live. From food delivery to our doorsteps, Amazon drone dispatch to our love lives; we have systematically overcome downtime and flung ourselves straight into the future. In regards to app-based love, nothing displays speed and proficiency like Tinder does. If you are unfamiliar with Tinder, it’s a dating application that uses your smartphones GPS coordinates to find other keen Tinder singles in a 150km radius. Unlike its OkCupid and Match.com counterparts, Tinder doesn’t use…
  • Keluarga Malaysia

    Peter Gan
    27 Aug 2014 | 6:35 am
    It was 57 years ago that the resounding words of ‘Merdeka’ first echoed through the halls of Stadium Merdeka and the hearts of our people. As the day that marks our country as an independent, sovereign nation, it is no surprise that the buzz on ground is the liveliest this time of year. The advertising industry is also abuzz with excitement and patriotism as we await the plethora of Merdeka themed ads that will never fail to jerk a tear or two during this season. And boy have they not disappointed. The advertising industry is a competitive one – it is a literal battle of the wits to…
  • A Bucket of Challenge

    Peter Gan
    20 Aug 2014 | 2:43 am
    It’s challenging to save up money for ourselves, but what’s more challenging than that is to raise a huge sum of money for a noble cause — especially when it does not affect us directly. But what cause would require a lot of funding, and why does it deserve the awareness it doesn’t already have? The answer is amyotrophic lateral sclerosis. (ALS, also known as the Lou Gehrig disease) This neurodegenerative disease is one of the torturing, fatal diseases that not many know about. There’s neither a definite diagnosis nor a cure to ALS, yet it can affect anyone anytime. ALS causes…
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    The Frager Factor

  • Shale Fracking Is a “Ponzi Scheme" “Reminds You of Dot-Coms”; Kindest Thing to Say to a Widow

    22 Sep 2014 | 10:29 am
    PLUS: Have you been "drive by doctored"?; Don’t Let iOS 8’s Accidental Selfie Feature Ruin Your Life; 25 Other Names Google Considered for Android; Cisco Buys Metacloud As Big Companies Suddenly Hot For Cloud; The Hundred Monkeys dot com versus G debate continues… join in! and ... For all the accolades Apple receives for being innovative, the company has made a fortune by simply improving on
  • Alibaba To Truncate Brand to Baba (.com)?; Brokers Converge on Zen Master Floor Finisher

    22 Sep 2014 | 7:26 am
    Word on the street is that Alibaba, flush with $8 billion to spend improving the company's global outlook, may be considering truncating their brand to Baba.com to fight negative connotations of the word Alibaba in the US. This is in addition to my thought last week that Alibaba would be smart to do what Amazon didn't- that is to buy up all the EMD of their SKUs and redirect to those pages. By
  • Guilty Blogger Sentenced to Death; 10 Facts About Infidelity

    21 Sep 2014 | 2:42 pm
    PLUS: One surprising fact: 35% of billionaires didn't graduate from college; Peter Thiel: Google Will Outlast Them All; Be A Leader Who Can Bounce Back; Jamie Dimon’s $13 Billion Secret than earned him $20 Million; The Bechdel test is only a small part of Alison Bechdel's genius; ou found a name you love. the .com isn't available. what next?...  and The Google Search Evolution: Design changes to
  • What 1997 Aged Gems Frank Schilling Sold to Target, Kenco, Genie Air Conditioning and MORE...

    21 Sep 2014 | 8:10 am
    Jeff Gabriel and Frank Schilling Show Off Their Wall of Dreams Fulfilled "At the end of the day we are selling dreams, and hope for prosperity. The majority of sales havebeen to small businesses, entrepreneurs and start-ups. Today, most businesses, products or brands start with a domain and I want our brokers to capture this excitement and help them achieve their goals." Speaking of the
  • Citrix Purchases South Florida Startup; Swype Debuts For Ios 8 For Iphone, Ipad And Ipod Touch

    20 Sep 2014 | 6:26 pm
    PLUS: 24 hours with a super rich family's concierge; 6 must-have apps for the iPhone 6; While SEO can make your business, it can also break your business. Fast!  3 Strategies for Dealing With Toxic People; 32 Tech IPOs Are Currently Pending … and Alibaba… Within 20 minutes, the price jumped 40% to around $95 per shares. The Scoreboard Doesn't Lie: Jeff Gabriel and Frank Schilling Show
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    BrandYourself Blog

  • BrandYourself is Hiring Interns!!

    Lauren Silvi
    29 Aug 2014 | 10:42 am
    BrandYourself wants you to join our fast-growing team!  We are looking for interns to assist us in the following departments: Marketing Account Representative Sales Who Are We? BrandYourself.com is the first do-it-yourself platform that makes it easy for anyone to take control of their own search results. BrandYourself has raised more than $1.2 million in Series A funding and been recognized for its innovative technology, including being honored by the White House as one of the Top 100 Startups Run by Entrepreneurs Under 30. Other Accolades: Named one of the Top 5 Collegiate Startups by…
  • BrandYourself is Hiring a Lead Visual Designer

    Sabrina Clark
    26 Aug 2014 | 8:09 am
    BrandYourself is hiring a Lead Visual Designer. This role is responsible for the visual identity of BrandYourself’s entire platform and user experience. About the Position Product & User Experience Design: While you will be coordinating with the founders and other members of our team, your primary responsibility is taking over the visual identity of the product and making the user experience beautiful. This is one of the most important positions in the company: We are a design-driven company. We understand the design is the product. You’ll be making decisions and creating…
  • BrandYourself is Hiring a Concierge Account Representative

    Sabrina Clark
    12 Jul 2014 | 8:33 am
    BrandYourself is hiring a Concierge Account Representative. This role is responsible for working directly with our clients of the Concierge program to help them maintain a positive online presence and put their best foot forward online. About the Position You will be in charge of managing 25-30 high profile clients: As part of our Concierge Program, it will be your job to work towards managing the search results of some of our most important clients. You will be expected to perform a variety of tasks including building websites, creating content, building links and publishing profiles in…
  • BrandYourself Named to Inc.’s 35 under 35 Entrepreneurs

    Sabrina Clark
    25 Jun 2014 | 8:54 am
    Note: We’re also in the running for Inc.’s Readers’ Choice for Best Young Company. Please take a moment and vote for us by end of business today (6/25). Thank you for all of your continued support! We’re proud to announce BrandYourself’s team was named to Inc’s “35 under 35 Entrepreneurs” list for 2014! The annual list highlights the coolest founders and their companies. Typically, the list features the top “30 under 30″ entrepreneurs, but Inc upped the ante to “35 under 35″ in celebration of its 35th anniversary. The…
  • BrandYourself closes Series A to continue revolutionizing the reputation management space

    Patrick Ambron
    12 Jun 2014 | 8:41 am
    I’m very excited to announce we officially closed a $3.3M Series A round last week. We brought together a great group of investors who not only believe in our mission, but have the experience and expertise to help us achieve it. This round was lead by New Atlantic Ventures, a VC firm with a great reputation based in Boston and Washington, DC. We were lucky enough to have several firms interested in the round, but when it came to understanding the business and its potential, NAV blew everyone else away. Our incredibly supportive past investors are also joining the round, including Zelkova…
 
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    Joey Sargent

  • Never Mind the Naysayers

    Joellyn Sargent
    11 Sep 2014 | 7:55 am
    One Simple Phrase Stifles Business Success “That won’t work.” How often have your heard these three little words? They’re the enemy of innovation, and are all to common in board rooms, staff meetings and pitches. “That won’t work in my business.” “That won’t work here.” “That won’t work for us.” “That won’t work because…” This insidious phrase cropped up in a conversation I had recently with a group of business owners. One suggested an advertising program he was excited about, and another…
  • Why? The Secret Question for Business Growth

    Joellyn Sargent
    4 Sep 2014 | 7:48 am
    Accept or Understand? Five-year-olds intuitively know something that most of us have forgotten. The key to understanding almost anything is hidden behind a simple three letter word. WHY. Rather than simply accepting what they’re told, a common response from an inquisitive kid is, “Why?” Unfortunately, as we get older we often assume that asking why is no longer relevant. After all, we know stuff. We have MBAs and extensive experience to guide us. Good business leaders are trained to be decisive, quickly assessing the situation at hand and making rapid judgements about the…
  • What’s Your Perspective?

    Joellyn Sargent
    21 Aug 2014 | 5:15 am
    Enhance Your Perception When I was studying art history in college, one of the first things I learned was a key point about the Renaissance. Europe’s emergence from the Middle Ages was marked by the introduction of perspective to painting. That doesn’t sound like much, but when you see the difference between the flat planes of works by Giotto (on the left) contrasted with deeper, dimensional masterpieces like Raphael’s School of Athens (on the right), the contrast is striking. Source: www.giottodibondone.org Source: www.webexhibits.org One look and the difference is clear:…
  • When to Press ‘Pause’ on Your Priorities

    Joellyn Sargent
    14 Aug 2014 | 7:55 am
    What’s the trick to better business focus? Just breathe Jim Beach, founder of School for Startups was interviewing me the other day for his radio show. Mid-way through the interview Jim said, “This topic of sitting down and reassessing has come up three times in the first 11 minutes…. Why do you think that the pause is so important?” The answer is vital to sustained success, so I wanted to share it with you. You’ve probably heard that a simple pause when speaking can let people absorb what you’ve just said. It gives listeners time to…
  • What’s Wrong with Marketing Today?

    Joellyn Sargent
    7 Aug 2014 | 7:55 am
    The trouble with marketing? Everyone is doing it. That’s not a surprise. Marketing is imperative for a business to grow. Without some sort of marketing, how will customers find you? Unless you’ve got a super-exclusive business that trades on being  best-kept secret, marketing your business is essential. Because it’s so important, feelings about marketing run the gamut. For some, marketing is a necessary evil. For others, it’s a passion. For most, it’s both a mainstay and mystery: we have to do it, but we don’t know how to do it right. Why do so many…
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    Annemarie Cross

  • Money Mindset: the missing piece of your business growth puzzle

    Annemarie Cross, Small Business Marketing & Business Success Coach
    17 Sep 2014 | 2:02 am
    You’ve defined your niche and developed a distinguishable Signature Brand, and you’re consistently marketing your business to gain visibility and recognition. BUT, you’re not getting new clients or generating the level income you want. What are you doing wrong? If you’re asking yourself the exact same question – take heed. You can have the best systems and processes in place; a unique Signature Brand that portrays your professionalism; a solid marketing plan that consistently showcases you and the value you offer. BUT, you can still struggle to attract new clients, increase your…
  • Networking 101: 5 things you DON’T want to do during your introduction

    Annemarie Cross, Small Business Marketing & Business Success Coach
    10 Sep 2014 | 3:12 am
    “First impressions count,” is a saying I’m sure you’re familiar with. So, with the microphone poised at your lips and everyone’s eyes on you for the next 45 seconds – what you say next matters if you want to make the RIGHT impression. Do any of the five things mentioned below and you risk the chance of leaving a wrong impression with people who could have been potential clients, referral and/or joint venture partners. Through my weekly podcast – The Ambitious Entrepreneur Show and having attended numerous networking events over the years, I’ve heard hundreds of business…
  • How to overcome indecision

    Annemarie Cross, Small Business Marketing & Business Success Coach
    4 Sep 2014 | 7:59 am
    Decisions, decisions, decisions. They’re a normal fact of life. However what happens when the whole decision-making process is anything less than normal? According to Brainfacts we make thousands of decisions each day with many so easy, we don’t even know we’re making them. Just this morning, I’ve already made numerous easy decisions such as “Shall I get out of bed now or allow myself a few extra minutes to snooze? Do I feel like tea or coffee? Should I write in my gratitude journal first or should I study my daily devotion?” – just to name a few. While these decisions may seem…
  • How to get over your fear of speaking in public

    Annemarie Cross, Small Business Marketing & Business Success Coach
    21 Aug 2014 | 1:30 am
    Does the thought of speaking in public make you want to throw up? If you answered ‘Yes’ you’re not alone. The fear of speaking in public (referred to as ‘Glossophobia’) outweighs people’s fear of death. In fact, the fear of speaking in public is THE greatest fear people can have – according to Glossophobia.com. A few years ago one of my business colleagues approached me and asked me to work with her husband. He was a senior executive in the transportation industry and had recently been presented with an opportunity to step up the corporate ladder into one of the company’s top…
  • Your Irresistible Signature Giveaway: a vital element in your Signature Talk

    Annemarie Cross, Small Business Marketing & Business Success Coach
    13 Aug 2014 | 2:31 am
    Speaking is one of the best ways I know to help you grow your business – fast! Imagine this… A few week’s ago you delivered your Signature Talk to 50 of your ideal clients. Ninety per cent of the audience are now on your list (i.e. subscribers) and part of your community. These are people who have given you their permission for you to continue building and nurturing a relationship with them; 10 people (i.e. leads) registered to speak with privately through your complimentary Strategy Session (which is an automated process you’ve created as a follow up once someone’s signs up for…
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    Bulldog Drummond - Uncommon Sense

  • Lessons from a Startup as they happen: An Uncommon Series

    Bulldog Drummond
    22 Sep 2014 | 8:55 am
    Chapter 1: Choose your Co-Pilot Written by Erika Penner and Elisa Hills When someone asks us what it feels like to start a company, we use words like: scary, exciting, exhausting, invigorating, overwhelming and motivating. Frankly, it’s all of those things and it’s difficult to express without sounding like a masochist or a complete lunatic. A couple of weeks ago we came across an article by Derrick Fung, CEO of Tunezy who nailed the feeling in one sentence. “It feels like you’re jumping off a cliff and building an airplane on the way down.” So true. No matter how solid your…
  • Anthony Casalena shares a few concepts that embody the process of minimalism as well as Squarespace’s guiding principles.

    Bulldog Drummond
    19 Sep 2014 | 9:11 am
  • ELLE: DESIGNING THE ART OF GOOD COMMUNICATION

    Bulldog Drummond
    18 Sep 2014 | 9:22 am
    When you think about a typical PR firm, you envision one of two types of agencies—one full of socialites who eat, drink and breathe the celebrity lifestyle or one that is strict and traditional with formulaic ideas and solutions. Elle communications is neither of these, but rather a unique and passionate group who have carved a passionate path of their own. Elle is an innovative public communications boutique fueled by a genuine desire to do purposeful work with purposeful people. With clients ranging from Raven + Lily to Invisible Children, Elle helps their clients uniquely stand out in…
  • 6 Everyday, Entrepreneurial Heros You Should Know About

    Bulldog Drummond
    17 Sep 2014 | 8:36 am
    Six incredibly inspiring stories who’ve overcome extreme circumstances and provided great learning lessons for us all.
  • How to Tell Your Brand Story Online

    Bulldog Drummond
    16 Sep 2014 | 9:14 am
    Written by Dave Benton The world that brands live within has evolved, and today online platforms are one of the largest brand communication tools. What sets some brands apart, however, is the care they take to nurture their brand story. These stories should be developed in a way that they can create outcomes that are not only forward thinking and beautiful, but also place the brand front and center in the mind of the customer. Here are six Uncommon Sense Steps to telling your brand’s story: 1. For consumers to value your brand you must live your values. Great storytelling connects your…
 
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    Branding, logos and graphic design.

  • ‘Flowers in Cambodia’

    dipika
    18 Sep 2014 | 3:21 am
    THIS OLDER person sitting on a bench seemed like a good person to ask. “What do you think?” I said. “Should I write about how it was looking for a new home in Asia for a year with a four year-old, or should I try to find a more general angle to tell the story of how we are all in search of true belonging? I mean, I’m on the fence about this.” Never been great at organizing things that involve more than three people. More than three and I feel lost in space. Didn’t know this about myself, until the recent blanket focus on these ideas about Quality of Space…
  • On the quality of space: Part 4

    dipika
    16 Sep 2014 | 4:53 pm
    THE KINGDOM OF KHMER has given me four visas and this present one is good for the next while. This means settling: commitment. It’s hard to do when you’re used to moving around a lot and looking at everything, seeing what’s underneath, and asking questions whichever way you turn. Sometime around 2012 I started getting really worried. Like was design really it for me? What about writing books? What about magazine-making? Or just plain old making art, as in visual art, without clients and without any other goal but expression of some thing in some way. Probably because of an…
  • How to chart a life course

    dipika
    15 Sep 2014 | 3:10 am
    COMPASS. Six months in Cambodia, and I’ve fallen completely for the Khmer aesthetic. A new post soon on 20 pictures from PP. THIS WEEK, and today, Design Kompany launches the first of a series of 12 e-mails for people who are looking to be more deliberate in charting the course of their lives. I know it sounds giant. It is. But for the last decade and a half, DK has been reading, researching, talking to people, and most importantly, looking around for examples of how people are doing “life design” super well. One person, a gentleman aged 74 whom I met a few weeks ago in San…
  • Milk or burgers?

    dipika
    14 Sep 2014 | 6:40 am
    IN AMERICA these last five weeks I have been around more burgers and fries and milkshakes than the entirety of 2013. I suppose that’s just how it is: stereotypes about this country’s culinary palate are actually kind of amazingly true. Junk is everywhere. Carbs and fried things, mixed things, processed bits and pieces and the general lack of attention to diet and greens and stuff like what we actually consume and how it affects us. I know that some people like to think power bars and carrot juice can substitute for real meals, but wow. It sure is weird coming to America from way…
  • Happy birthday Dad (I hope you read this)

    dipika
    10 Sep 2014 | 2:29 am
    BOATS AND BIKES. Enjoying the ending of summer, and the visit to California.DESIGN KOMPANY spent the last week parked in Berkeley, California, looking at boats and full moons and drinking Manhattans (neat) and contemplating just how best to reconnect with family. I left the US in April 2013 and that’s the last time I spoke to my parents. As I write this from the airport at Seoul, the most awesome international transit hub in the universe, I am regrouping: my passport is loaded from the time I’d waffled about updating it, getting it back fresh in March 2013 with a 10-year renewness…
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    Soydanbay Corporate Communications and Organizational Development

  • When to celebrate your brand’s history?

    Soydanbay
    10 Sep 2014 | 8:37 am
    Let’s say you are managing a brand that is about to celebrate its 25th-year anniversary. An interesting question pops up: Should you promote your company’s length of life? Should you say something like, “Since 1990”? When does it make sense to celebrate your brand’s history? What’s the right thing to do? Two years ago, Rebecca Robins and Manfredi Ricca of Interbrand co-authored an insightful book named Meta-Luxury. They tackled the time issue for luxury brands astutely. Recently, Jennifer Eggers of Siegel + Gale shared her perspective on the same topic, but this time for B2B…
  • What can other countries learn from the top country brands? An interview with Jose Filipe Torres

    Soydanbay
    19 Aug 2014 | 3:42 am
    This is the last installment of our interview with Jose Filipe Torres, the founder of Bloom Consulting. This week, we talked about Bloom Consulting’s Country Brand Rankings. What makes it special? How it works? And why you should care… Click to read the first and the second part of the interview. There are very respectable country brand rankings already. Why did you feel the need to create yours? You are right, there are many great ranking systems. And they are very respectable too! We have been publishing Bloom Consulting Country Brand Rankings since 2011. Back then; we felt that there…
  • Does every country need a global brand? (continued)

    Soydanbay
    7 Aug 2014 | 5:19 am
    We are continuing our conversation with Jose Filipe Torres, one of the vanguards of country branding. We talked about success, failure, limits and dreams. This is the second installment of a three-article interview series with Jose Filipe Torres. Click here to read the first part of the interview. Why do country-branding projects fail? I would say 90% of such projects fail. Most of the country brand strategies that I know have to deal with serious internal issues. Political problems and conflicting priorities make project management a tough task. There is also a misperception of what…
  • What do countries really mean when they say “We need a brand”?

    Soydanbay
    22 Jul 2014 | 7:31 am
    Meet Jose Filipe Torres, one of the best-known country branding practitioners in the world. We had an opportunity to pick his brain on the most pressing issues related to place branding. We asked, he answered. Candidly… This is the first installment of a three-article interview series with Jose Filipe Torres. Without further ado let’s turn to Jose and hear what he has to say… Who is Jose Filipe Torres? In the field of country branding, he is a genuine trailblazer. In 2002, he developed the Portuguese Trade Investment brand. Back then he was working for Futurebrand, and that was the…
  • Symbolic Meaning of Numbers

    Soydanbay
    24 Jun 2014 | 5:24 am
    Are you considering to use numbers as a part of your brand? Then, you may want to learn about the symbolic meaning of numbers! For instance, why do you think 7 is the world’s most popular number? Or does 5 have a gender? Which of the following is better to convey a sense of uniqueness? 10 or 11? We previously talked about the symbolic meaning of sounds. Now it is time to do the same for numbers! Learn everything in less than 20 minutes by listening to this fun podcast! Numbers by Andy Maguirehttps://www.flickr.com/photos/andymag/Filed under: Brand Identity, Brand Personality, Depth…
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    Latest BrandingBusiness Content

  • BrandingBusiness Names Andrea Fabbri Director of Strategy

    15 Sep 2014 | 5:00 pm
    IRVINE, Calif. (September. 16, 2014) – BrandingBusiness, a leading  B2B brand strategy and development consultancy founded in 1994, today named Andrea Fabbri to the newly created position of Director of Strategy. In that role Fabbri will lead the New York City office of BrandingBusiness, where he will head new business efforts and help develop brand strategy and integrated brand experiences for the company’s clients. In tapping Fabbri, a passionate and respected brand strategist with global expertise, BrandingBusiness is turbocharging its strategic capabilities in digital and…
  • Youtility: Using Help Not Hype to Build Relationships and Increase Sales

    11 Sep 2014 | 5:00 pm
    BrandingBusiness Founder Ryan Rieches speaks with Jay Baer, author of  Youtility: Why Smart Marketing is About Help Not Hype.  Listen as Jay shares his thoughts on content marketing, using social media to effectively share your content, and the benefits of sharing “helpful” content to build relationships and your brand. Topics explored include:
  • Branding in Chaos: The Last Word By Wally Olins

    8 Sep 2014 | 5:00 pm
    Wally Olins, the late co-founder of Wolff Olins, has left us a posthumous meditation on branding and “the shape of brands to come,” the sub-title of his final book, “Brand New” (Thames & Hudson, 2014). The book is a thin volume but packed with insights by a man who is considered a real brand guru. The focus of the book by Olins, who died earlier this year, is on the corporation as a form of organization. It’s in trouble, by the way, and Olins notes three “inter-related and mutually reinforcing” reasons for the pandemic of corporate confusion in the face of increasing public…
  • The Sonic Paradigm: Music and Sound Tell Stories, Enhance Emotional Connections for B2B Brands

    1 Sep 2014 | 5:00 pm
    In the world of sonic branding, Joel Beckerman is a maestro nonpareil. From sonic logos and full identity packages for major brands to theme music for films and television programs, from signature sounds for digital devices and call centers to aural atmospherics for conferences and retail locations, his highly acclaimed work has an enormous footprint, touching the lives of billions. As Founder and Lead Composer of Man Made Music, a bi-coastal company he founded in 1998, he has collaborated with such notable Hollywood composers as John Williams (Star Wars), James Horner (Titanic) and Don Davis…
  • Brand Voice: Every Company Needs its Own Language and Tone

    27 Aug 2014 | 5:00 pm
    “What do you do?” This is a question everyone hears and asks and it seems simple enough to answer. But too often this question leaves executives and employees tongue tied. While it is important that all employees know how to answer the what-do-you-do question with clarity and confidence in what we call the “brand voice,” too many people—particularly those who work at B2B companies--can’t clearly state their expertise or their brand’s value proposition. Their voice and, therefore, their personal and corporate positioning, are weak. Positioning is the definition of the unique…
 
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    Professional speaker, branding expert - Karen Post The Branding Diva

  • 3 Lessons for a bit less stress in life

    Karen Post
    4 Sep 2014 | 6:53 pm
    Stress sucks energy out of people, then they get distracted and don't produce because they cannot focus on the stuff that makes them productive. Without productivity a professional or entrepreneur can't generate value, which converts to income and joy, which makes them really stressed. A lot of stress that we invite into our lives is preventable. But often we don't invest in small things that when you need them have a big payoff.
  • Brand Bummers – “What were they thinking or drinking” brand moves

    Karen Post
    26 Aug 2014 | 7:03 pm
    CNN’s Anderson Cooper created the Ridiculist, where he features questionable news items, actions and interesting people with his signature full on snarky smile. FOX has Bill O’Reilly and his Pinheads, a noble collection of his favorite idiotic personalities doing really stupid things. This week I’m rolling out Brand Bummers, my official list of brands, people and organizations doing things that I scratch my head and go WHY?
  • My social media sabbatical – a worthy break

    Karen Post
    18 Aug 2014 | 10:05 am
    The last 60 days I’ve been MIA from social media. Except for a few random tweets, my social channels have been inactive. While social media is seductive, persuasive and can influence behavior and actions that impact my economy and help build my brand, I consciously opted out. WHY? My plate has been full with other branding projects, speeches and personal obligations that required my brain and bandwidth.
  • Branding Boogie – Five steps to kick up your brand!

    Karen Post
    12 Jun 2014 | 5:56 am
    Brand and branding are a part of everyday life, pop culture and even the media. It’s not uncommon to hear a journalist, a high school kid or even a seemingly out of touch, very mature person talk about brands, what they love, hate or the latest news about them. So if the world is brand-driven, why do so many individuals and businesses get the brand-building dance so wrong?
  • I was so mad my hair felt like it was on fire.

    Karen Post
    4 Jun 2014 | 6:42 am
    I have a love hate relationship with technology. Yes, it allows us to do amazing things, fast and from virtually anywhere. It can also cause serious stress when it lets you down. As a branding speaker and business consultant, I rely on technology to present ideas and content that educates and inspires my audiences. My presentation software of choice is Power Point and while it has certainly contributed to my success, recently it made me furious. I’m a MAC user, so this issue may not apply to my PC readers. When I present talks on branding, I insert videos into my Power Point deck. I’ve…
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    Restaurant Branding Roadmap

  • Floor to ceiling restaurant brands.

    Karen Post
    16 Sep 2014 | 2:47 pm
    Your restaurant brand is the sum of all you do. It’s the culmination of your actions, the product you deliver, the service you provide and the experience you create. An important part of this experience is derived from the restaurant’s environment and the décor elements that are chosen to best reflect the brand’s story. As I travel around the world and visit restaurants I’m always impressed when restaurateurs use their creativity from floor to ceiling to express their brand. Interesting materials and attention-grabbing design treatments on the ceiling and floors not only can help you…
  • 5 important things I gained from the movie “The Chef”

    Karen Post
    1 Sep 2014 | 3:45 pm
    If you’ve not seen the indie movie The Chef written, directed and staring Jon Faveau, add it to your must-do list today. It’s fun, entertaining, makes you feel good and shares some momentous lessons for entrepreneurs and especially those in the restaurant business. The cast of characters is impressive and includes: Robert Downey Jr., Scarlett Johansson, Sofía Vergara, John Leguizamo, and Bobby Cannavale. The art direction is beautiful, the music motley and hip and there was no shortage of good food porn (delectable images of ingredients and culinary masterpieces). The story’s premise…
  • Restaurant business planning – Part 2 of 2

    Jocelyn Ring
    26 Aug 2014 | 1:58 pm
    In the previous post, I wrote about how to do start your business planning process with some big picture visioning. In case you missed it, you can read part 1 here. In this post, you’ll learn what you need to include in your business plan and you’ll get some helpful resources, too. First, let’s start with why you need a business plan. Your business plan is the roadmap for your restaurant. During the process of writing your business plan, you’ll develop your restaurant concept, how you’ll run your restaurant, who your customers will be, how much money you will need to get started and…
  • Restaurant business planning – Part 1 of 2

    Jocelyn Ring
    30 Jul 2014 | 6:45 am
    You asked, we answered. We received a question from a reader who asked: I am in the beginning phases of starting a restaurant. I’ve got the concept and the food nailed down, but I am not sure about the business plan. I have looked at different business plan outlines, but I haven’t found one that’s easy to follow. Do you have any advice as to where I might start? –Tom B. Great question, Tom. As regular readers of this blog know, we talk about how your brand is the sum of all that you do. Your brand is bigger than your logo, tagline or your marketing efforts. Having a strong restaurant…
  • An awesome avenue for flying solo – Crowdsourcing

    Karen Post
    8 Jul 2014 | 4:13 pm
    OOOPS for some reason you may have gotten this blog twice. Technology has its ways of mysteriously making us wonder, "What just happened?". Sorry! If you didn't get this blog post last week, it's a good one on ways to leverage small budgets and get big ideas. Read on. Operating a start up or even small restaurant can be lonely. There’s so much to do. Identify the right location, find funding, decide on a concept, create a menu, hire the best people and design and plan for your brand. And then you need to accomplish a lot of this, fast on one half of a shoestring. YIKES! Not too worry. There…
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    Imagemme

  • Guerilla Marketing at its Best

    blingbling
    11 Sep 2014 | 7:07 am
        From giant popsicles to Post-It Note suits, please enjoy the following examples of great guerilla marketing.       Nikon         Sharpie         Peugeot 308         Bounty         Parkinson’s Victoria         Weight Watchers         Volkswagen         Ford F-150         Forma Total Gym         Swiss Cancer Foundation         King Kong 3D
  • 10 Examples of Creative Packaging Design

    blingbling
    2 Sep 2014 | 12:08 pm
    You may recognize some of the following creative packaging designs, but if even one is new to you, it’ll be worth the click. Enjoy!   Blood of Grapes         Origami Beer         Beehive Honey Squares         Fox & Rabbit Wine         Smirnoff Caipiroska           Kombucha Dog         Festina Watches           Water in a Box         Maki-San         Spine Vodka
  • ALS Ice Buckets Challenge Branding Conventions, Too

    blingbling
    20 Aug 2014 | 7:50 am
    The phenomenal success of the Ice Bucket Challenge has proven a gold mine for  ALS research, however it’s equally valuable as a case study for effective marketing and branding practices.     The obvious marketing lesson of the ALS campaign, like that other one featuring plastic yellow bracelets from a few years back, is that actively engaging consumers – allowing them to brand themselves socially-conscious, in this case – is at the core of effective messaging, and if you can inspire them to participate in the process, all the better.   The less intuitive…
  • Always Brand Like a Girl

    blingbling
    2 Jul 2014 | 11:00 am
      After 6 days, Always’ online branding campaign – #ThinkLikeAGirl – has more than 17,000,000 views. That’s impressive, especially for a product that historically lacks much PR value and has been limited, more or less, to bright and airy commercials of smiling women accompanied by illustrations of the product’s efficiency.     But Always wasn’t the first company to shake things up. In 2009, Kotex launched a subrand called U, which featured brightly-colored packaging designs that targeted, like Always’ current campaign, younger and…
  • Clickhole Launches: Who Knew SEO Humor could be so Biting, and Relevant

    blingbling
    13 Jun 2014 | 9:29 am
        The bright, bitter minds behind the Onion have turned their sights on an entirely new medium, and the results couldn’t be better, or darker.             Taking the elements of self-parody already present in Buzzfeed and turning them up to 11, Clickhole.com isn’t so much a parody of a particular site as it is of the internet as a whole, or of the tastes and predispositions that drive high volumes of traffic to the most novel – and trivial – content.             A slight adaptation of the familiar Onion brand and…
 
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    John Morgan

  • Success Test: How Successful Will You Be?

    John Morgan
    16 Sep 2014 | 9:27 am
    Brace yourself. Distractions and interruptions are coming and they don’t care about your ambition or goals. Right now, as you read this more emails, texts, notifications, and “emergencies” are getting ready to test you. How well you handle distractions will greatly determine how successful you will be. Anyone and everyone, anything and everything, will get in your way. You must be able to effectively minimize and remove distractions and interruptions. Take a moment and think about how many hours a week you watch TV. How many minutes (or hours!) you spend each day on the…
  • Is Your Excuse Worth Your Success?

    John Morgan
    22 Aug 2014 | 9:05 am
    There’s one word I’m not fond of when it comes to success and achievement. I’m talking about the word “IF”. When a person is talking about why they haven’t achieved something and they begin the sentence with “If” you can be assured that every word that comes after it is an excuse. IF things were different… IF I had more money… IF I knew more people… IF my parents had taught me about… IF I was lucky… IF this person hadn’t done me wrong… IF the economy… IF I had the resources to… All of these…
  • 8 Ways To Make Your Audience Love You

    John Morgan
    24 Jul 2014 | 6:30 am
    You fight tooth and nail to build your audience. Yet in many cases they give attention but not their focus. They’re aware of you, but they aren’t connected to you. It’s not your fault. For years you’ve been taught to “add value” by creating content as much as you can. When those results start leveling off, those same people tell you to create better content. Great content is a must, there’s no arguing with that. But stopping there creates a problem. Content doesn’t equal connection. You know those people who’s audience hangs on every word…
  • How To Get The Most Out Of The Questions You Ask

    John Morgan
    15 Jul 2014 | 5:51 am
    It has been said that there are no stupid questions. Whoever originally said that has never watched a movie with my mother. There are stupid questions and that’s okay. What’s not okay is the fear of asking questions you are afraid will make you look bad. Sure, everyone wants to put their best foot forward. We all love to make a good impression. But you’re doing a lot of harm to yourself by trying to ask what you think are ‘the right’ questions. “Quality questions create a quality life. Successful people ask better questions, and as a result, they get better…
  • 12 People Keeping You From Success

    John Morgan
    20 Mar 2014 | 9:33 am
    Could it be true that there is a group of people keeping you from success? I can assure you that it’s true. Now, you may be thinking that I’m referring to your competition, your spouse, or maybe even your parents. Hang on to your seat because the only person I’m actually referring to is YOU. Seriously, put some thought into this, you hold yourself back in all areas of your life and business. You do this in multiple ways which is why it’s like there’s a small army against you. Here’s who is holding you back: YOU: When you focus on the problem instead of the…
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    AYTM

  • Student Loans Survey: More Future Students Plan to Use Loans

    Anne Pilon
    19 Sep 2014 | 6:54 am
    The amount of student loan debt in the US is increasing. Currently, about 19% of student loan borrowers owe $50,000 or more. But even though higher education can lead to massive amounts of debt, people still seem to think that a college degree is necessary, and thus worth the cost. So how many people are currently dealing with student loan debt? And how could those numbers grow in the future? Loan Borrowers In Ask Your Target Market’s latest survey, 35% of respondents have attended some college. 31% said they have a college degree. And 8% have multiple degrees. 27% said they have not…
  • Phone Upgrades Survey: New Options Not Leading to More Frequent Upgrades

    Anne Pilon
    18 Sep 2014 | 6:32 am
    Several mobile carriers have released innovative new phone options in recent weeks, including Apple’s long-awaited announcement for its iPhone 6. And with all these new options, there are likely a lot of mobile customers who would like to upgrade from their current model. So just how often do most people upgrade their mobile phones and cell phone contracts? Phone Upgrades In Ask Your Target Market’s latest survey, just 6% of respondents said they got a new phone within the last month. 9% got one within the last 3 months. 16% got one within the last 6 months. 22% got one within the last…
  • Job Market Survey: Outlook, Opinions Not Changing Quickly

    Anne Pilon
    17 Sep 2014 | 6:52 am
    The latest numbers on the US job market are in, and they’re pretty encouraging. American now reportedly has nearly 5 million job openings, and the signs point to those numbers continuing to improve. So how do Americans feel about the current job market? And have their opinions changed at all over the past year? Job Market In Ask Your Target Market’s latest survey, just 7% said they have a very positive outlook on the current job situation in their area. 38% have a somewhat positive outlook on the current job market. 39% said they have a somewhat negative outlook. And 17% have a very…
  • Apple Watch Survey: Current Customers Somewhat Interested in New Device

    Anne Pilon
    16 Sep 2014 | 6:58 am
    Last week, Apple made the much-anticipated announcement about its first smart watch. The Apple Watch is intended to connect with the user’s iPhone and work with apps much like a wearable smartphone. It’s not the first smart watch or wearable tech devices, but none of the other devices have been widely adopted just yet. So how many are interested in purchasing Apple’s version? Apple Watch In Ask Your Target Market’s latest survey, 64% of respondents said they have already heard about the new Apple Watch. 10% said they are definitely interested in purchasing the Apple Watch when it is…
  • Spotify Ads Survey: Most Prefer Ads Over Monthly Fees

    Anne Pilon
    15 Sep 2014 | 6:11 am
    Music streaming service Spotify recently announced a mobile advertising program that will allow users to watch a quick ad in exchange for about a half hour of free music. Previously, mobile users had to pay a monthly fee in order to access Spotify’s service on mobile devices. So what do Spotify users think about this offering and about mobile ads in general? Spotify Users In Ask Your Target Market’s latest survey, 20% of respondents said they currently have a Spotify account. Of those users, 25% said they often listen to Spotify on a mobile device. 35% said they sometimes listen to…
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    Better Business Brand

  • 4 Creative Ways to Engage Your Audience

    Robert Hacala
    20 Sep 2014 | 1:25 pm
    There are so many ways to engage your audience. You probably already know a lot of them. You know these things because everybody is already doing them. Let’s take some time to explore some of the things that work really well, but haven’t quite caught on yet.
  • Grooming Your Employees for Leadership

    Robert Hacala
    17 Sep 2014 | 1:34 pm
    The success of your company is dependent on the efforts of many, not just you. The grooming process needs to start early, so by time your star employees move up the ladder, they are good and ready for the challenge that lies ahead. Here are just a few helpful tips to cultivate good leaders. Image Credit: Atos International / CC
  • How to Improve Your Brand Awareness

    Robert Hacala
    21 Aug 2014 | 9:22 pm
    Brand awareness lifts your own voice out of the clamor of online and real-world sales, and you should work actively to increase its reputation in the niche it is meant for. There are many ways to raise your brand awareness, but four are imperative. Image Credit: beedubz / CC
  • Choosing the Right Photographer for Your Corporate Identity

    Robert Hacala
    12 Aug 2014 | 9:25 am
    Photography is seen everywhere in the corporate world, from the generic stock photos on a company’s website to the portraits included in the signature line of an email. In a time when face-to-face meetings happen less and less, your photos could not matter more; it may be the only way that a client sees who you are. Image: ©Camera 1
  • The 4 Elements of Timeless Logo Design

    Robert Hacala
    10 Aug 2014 | 10:44 am
    When you want to start a business or you're already running one, the time and money spent on an effective business logo design can be considered well spent. The logo will represent you for the next five to ten years, and you will love it. Read on to learn about the four elements of timeless logo design. Image Credit: Håkan Dahlström / CC
 
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    Blade Creative Branding | Blog | Marketing, Design, Trends

  • Testimonials, Referrals and Awards, Oh My!

    Wayne S. Roberts
    22 Sep 2014 | 7:31 am
    How to Encourage people to say good things about your company. (Originally published in PROFIT GUIDE online) It’s perfectly acceptable to tell people how great you are all by yourself—that’s called advertising. But testimonials, referrals and awards enhance your credibility in a way that advertising can’t because it’s messaging generated by satisfied customers and key opinion… Read More
  • 5 Reasons the U2 Download was the Wrong Move by Apple!

    Joshua Murray
    18 Sep 2014 | 10:48 am
    Brands align themselves with celebrities for a myriad of reasons – one is to create excitement about a new product launch. Last week, Tim Cook and Apple took their shot at doing just that with their U2 partnership and the auto-download of Songs of Innocence to iOS users all over the world. Now, if this… Read More
  • Vintage Ads: Lingerie Ads From The Past

    Joshua Murray
    16 Sep 2014 | 7:15 am
    Blade’s Vintage Ad Series is back again with a new edition, and this month we’re taking a look back at lingerie ads from the past. If you missed the first 5 posts in the series you can check them out now. Vintage Beer Ads Vintage Car Ads Vintage Cigarette Ads Vintage Fast Food Ads Vintage Candy… Read More
  • Blade Branding Accepts The ALS Ice Bucket Challenge!

    Blade Brain Trust
    15 Sep 2014 | 8:31 am
    Once in a while a movement becomes so popular that you can’t escape it. The ALS Ice Bucket Challenge has become one of those movements – and we’re totally okay with that. This summer Blade Social Media Manager, Joshua Murray took on the Ice Bucket Challenge and, with the support of the team, included Principal… Read More
  • Design Matters: The Power Images Have on Your Brand

    Blade Brain Trust
    12 Sep 2014 | 9:17 am
    We all know the cliché ‘a picture is worth a thousand words’. And as tired as the saying is, it effectively sums up the weight that images can have on your brand. The images you choose to associate with your brand probably speak louder than the copy you use to describe it. Be Unique The… Read More
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    BRAND IDENTITY, REBRANDING AND PACKAGE DESIGN

  • The Power of Words, Part 14: Legalizing Marinara

    davidbrier
    21 Sep 2014 | 7:45 pm
    If you use words as a tool, or write, or use the language in any way to deliver a stronger, more memorable message, keep reading. Legalize Marinara While much is written per day, few blocks of text thrill the reader or succeed in generating a real buzz. Candidly, most are boring crap, resulting in my clicking rapidly onto something else, or inciting me to start scanning really fast, so I hopefully succeed (like a search party) in quickly finding something — anything — in my state of heightened desperation. Not too long ago, I shared with everyone the “Mexican Coke” store sign…
  • Revival of the Fittest (Brand New Video)

    davidbrier
    16 Sep 2014 | 6:27 pm
    “My attitude is that if you push me towards something that you think is a weakness, then I will turn that perceived weakness into a strength.” Michael Jordan Athletes are survivors. They tend to be the fittest. But how do you speak to them? That was the challenge I was faced with…. This dictated the product name, Defiance Fuel, and the tagline captured the basic mantra of any athlete, Defy limitation. Hence the headline of this post, Revival of the Fittest…. since this product is about that rebound of energy, of vitality, of recovery for those who use their bodies and…
  • A Breathtaking Short Video on 9/11 Honors New Yorkers

    davidbrier
    11 Sep 2014 | 3:45 pm
    It’s called “Breathe.” A new short video by Gary Ravenscroft. Growing up in New York City (Brooklyn, then Queens, then Long Island and Finally Manhattan), there is one quality I associate with NYC: Resilience. That “we-won’t take-sh*t-from-anyone” attitude which is a great quality [for anyone who's in your corner] to have). It was this quality that this video captured in this very short but heartfelt tribute to the place I call home. An Aussie Reflects On 9/11 Upon seeing this video, I called Gary. Telling Gary how this video moved me, he shared this with…
  • How Good Design is Like Underwear: It Supports Without Constricting

    davidbrier
    31 Aug 2014 | 7:54 pm
    Finally, a video (shown below) that answers that age-old question, “How is Design Like Underwear?” Good design and branding (as well as social media and user experiences) do their job best when they fulfill their roles without calling attention to themselves, just like good underwear. Not Too Tight. Not Too Loose. Answer these questions: Ever wear underwear that looked good but, as the day went on, wasn’t cut out for the job of simply supporting you throughout all your daily activities? Ever put on a pair that become “public enemy #1″ during your morning commute…
  • Is Your Brand a Roach Motel? (Brand Failures Explained)

    davidbrier
    18 Aug 2014 | 7:50 pm
    “Money goes in but it never comes out….” That was uttered by Kevin “Mr. Wonderful” O’Leary from Shark Tank speaking about a pitch which had brand failure written all over it. I’ve got to say, when he’s not eschewing his “tough love” negotiations, Kevin has some very good one-liners. Is Your Brand Infested? Brand strategies can make or break a brand. The right strategy will get rid of the pests while the wrong strategy will suck money in an endless overnight stay… resulting in brand failures that you would only wish on your enemies. I know this because I deal…
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    Landor Blog

  • Legend and lore

    19 Sep 2014 | 8:28 am
    Escape the mundane and come explore worlds not sewn from reality. Layer after layer of luxurious detail weave opulent tapestries. This fantastical garb is more than just fashion; it’s storytelling.  Inspiration images: Dolce & Gabbana: Winter 2015 campaign Gaultier Paris: Vogue in Paris article Roberto Cavalli: Rita Ora performing ad  Merchandise: 1. Alexander McQueen: Ivy Embroidery Knuckle Box Clutch 2. Balmain: Embellished Leather Sleeveless Coat 3. Etro: Silk Maxi Dress 4. H&M: Multistrand Necklace 5. Sergio Rossi: Atalia Embellished Suede Ankle Boots     All…
  • Fashion in action: The first of seven trends we gleaned from Vogue’s September issue

    18 Sep 2014 | 5:13 am
    Activewear is a knockout. Designers are questioning stereotypes and conventions, stepping into the ring with a fresh perspective gained through hybrid thinking. Activewear has muscled its way into high fashion. Inspiration images: DKNY: 2014 Fall Campaign Chanel: 2014 Fall Campaign Nordstrom: 2014 Fall Campaign for Chanel Merchandise: 1. Phillip Lim: Embellished Sweatshirt Skirt 2. Marc by Marc Jacobs: Small Moto Barrel Quilted Leather Satchel 3. H&M: Leather Jogging Pants 4. Chanel: Tweed & Lambskin Sneaker 5. Chanel: Perforated Zipped Lambskin Gloves    All images…
  • Five fundamentals of great design: Insight

    15 Sep 2014 | 8:41 am
    Effective packaging is a crucial part of the marketing mix for consumer packaged goods (CPG) brands, and it is becoming only more so. Your package is one of the most fundamental aspects of your brand, second only to the product and product experience. So if package design is so important, then it must be important to secure the best design for your brand. But where do you start? As with all things, you start with the basics. This is the first of a series of five blog posts that will identify the five fundamentals of great package design. Empathy and understanding; the importance of insight…
  • Try on the September issue

    11 Sep 2014 | 3:04 am
    The Vogue September issue is the most anticipated, influential fashion edition of the year. While most peruse its 856 pages to inspire their wardrobes, we at Landor Cincinnati used it to inspire and activate select P&G brands. Fashion is fast, so we took only eight days to interpret 856 pages into seven notable trends for our very special clients. We challenged ourselves to be agile, to think big, and to look at everything differently. We transformed our receiving dock into a rocking warehouse-style party with lights, a live DJ, bar with customized cocktails, massive digital projections,…
  • Lessons from the past: Saul Bass

    8 Sep 2014 | 4:08 am
    Saul Bass occupies a big room in my artistic pantheon. Saul Bass was an amazing American graphic designer who produced some of the world’s most celebrated corporate logos. Working in the mid-twentieth century when the importance of graphic design was on the upswing, Bass branded a staggering array of major corporations with his iconic, minimal designs: Continental Airlines' 1968 jet stream logo, Bell System in 1969, Warner Communications in 1972, Kleenex in the 1980s, and AT&T's globe logo in 1983.  An analysis of a sample of Bass’ logos conducted in 2011 found them to have an…
 
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    TRAY Creative: Seattle marketing, branding, web design

  • Weekly Roundup: Notable and Not-to-Miss News

    Martha Tesema
    12 Sep 2014 | 4:33 pm
    This week’s various weather patterns have been proof that summer is officially winding down and the sun has begun to make it’s way out of our lives for nine months. But we’re not ready to say goodbye quite yet. With so much always going on in this city (and online!), we’d thought we’d gather the best of the best that has caught our eye during this past week. Once again, if we’ve missed the next big cat video or something equally important that you know we’d love, send us a tweet @TRAYCreative! Noise For The Needy For the past 10 years, NFTN has raised money for local…
  • Behind the #Ice

    Martha Tesema
    9 Sep 2014 | 12:13 pm
    Have you soaked yourself with a bucket of ice water lately? The ALS Association #IceBucket Challenge has literally been flooding our Facebook and Instagram feeds for weeks. “If you haven’t heard of it you must be living under a rock.” – Bridget’s mom, who doesn’t even have a Facebook account.   Believe it or not, The ALS Association doesn’t have anything to do with ice. Yet, they’ve been able to raise more than $100 million for their cause while people voluntarily drench  themselves on social media. This is what a dream viral marketing campaign looks like … soak it in!
  • Weekly roundup: Geekwire Radio, Pearl Jam generosity, and Ballard sidewalks

    Martha Tesema
    25 Jul 2014 | 1:40 pm
    Would you look at that–another week has gone by. Each week, we’re attempting to take the million things floating around the Internet – in Seattle and beyond – and give you a quick bite of the best stuff. Here’s a roundup of events and programs to look forward to, news, and more that have boggled our brains or induced office-wide giggles. Must Hear You most likely browse Geekwire on your own time, but don’t forget about their radio program! Streamed on KIRO, Geekwire Radio features a roundup of it’s own–and this particular episode from the other week is filled…
  • Weekly roundup: 4 things you may have missed, but shouldn’t

    Martha Tesema
    18 Jul 2014 | 12:15 pm
    Every week there are a million things floating around the Internet – and a million more in Seattle. Many of them catch our attention, and in case you missed some shenanigans on our Twitter or Facebook, we’ve curated a quick roundup of events, programs, news, and more that have boggled our brains or induced office-wide giggles. Local tech School would have been a lot more entertaining with this latest Seattle startup, but thankfully future generations have Zombie Based Learning. Geekwire spotlighted the education endeavors through haunting characters.   Courtesy of Zombie Based…
  • Kickstart-ing in the 206

    Martha Tesema
    17 Jul 2014 | 11:47 am
    Look up the definition of “kick-start” and you’ll find the rather boring: (noun) A device to start an engine by the downward thrust of a pedal, as in older motorcycles. But ask anyone in this day and age and they will immediately point you towards the immensely popular and fascinating crowdfunding platform, Kickstarter. The same website that allowed 3 million people to resurrect Reading Rainbow and create an emoji version of the literary classic, Moby Dick. Who knew that a pictogram Moby Dick would be in such high demand? That’s the beauty of Kickstarter – it’s a…
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    The Finch Post

  • What to Watch

    Finch Brands
    18 Sep 2014 | 12:56 pm
    What to Watch – Is Apple Watch the Next iPad or Google Glass? On the day the iPad launched in 2010, I was in full-scale curmudgeon mode. Why did I need something that basically split the size gap between my phone and laptop but couldn’t replace either one? A year later, I had one – seemingly everybody did. When Apple Watch was introduced last week, some of the same feelings came to mind. I decided to keep my powder dry and think about it before bursting forth with an instant take. A week later, I still don’t know entirely what to think. Apple Watch is an undeniable technological and…
  • Branding and the Liberal Arts

    Finch Brands
    10 Sep 2014 | 6:39 am
    This post first appeared on Advertising Week's Social Club blog. Visit their blog to learn more about advertising and branding from some of the brightest minds in the industry. Warning – this post is hopelessly biased, full of gross generalization, and relies on anecdotal evidence to make a provocative point. Yet with each passing day, I feel more strongly that the profusion of pre-professional undergraduate advertising programs does a disservice to our industry and, most importantly, to those who seek a rewarding career in it. The Advertising major clearly helps people get that…
  • How Deep is Your Brand?

    Finch Brands
    4 Sep 2014 | 7:38 am
    John Ferreira is VP of Brand Strategy at Finch Brands where he leads Brand Development and Brand Management initiatives that help companies build, manage, and grow their brands.  He and his team specialize in areas such as corporate vision/mission/values, competitive strategy, brand architecture, brand positioning and messaging, brand launches, product/service innovation, pricing strategy, packaging strategy, advertising strategy, and marketing planning.  Prior to joining Finch Brands, John spent more than a decade at Campbell Soup Company focused on Brand Management, Consumer Insights, and…
  • Head Case – Rebranding Mental Health

    Finch Brands
    14 Aug 2014 | 10:51 am
    “That guy’s a head case,” roars the sports radio caller. “Don’t panic,” says the husband to the wife as they enter a stressful situation. “What does he have to be depressed about?” asks the editorialist. “She’s so anorexic,” scoffs the gossip. “He’s very ADD, so you have to make it quick,” cautions the client about how best to present to the CEO.  In the aftermath of Robin Williams’s death, much has been written about his transcendent genius. Importantly, many have also bemoaned what they see as a culture that stigmatizes mental health issues and leads to a lack…
  • Introducing Richard Clifford: "What I've Learned Along the Way"

    Finch Brands
    6 Aug 2014 | 10:59 am
    We're pleased to announce the addition of Richard Clifford, VP of Integrated Marketing, to the Finch Brands' team My brother is an excellent golfer. He was one of the top high school players in New York State, a member of his college team, and several decades later he still regularly shoots close to par. I asked him once what differentiates someone with his exceptional ability from golfers who are able to “go pro”. His answer? “Consistently shooting one stroke better than other excellent golfers.” One stroke!  One stroke doesn’t seem like much. But one stroke can be the…
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    places | brands

  • Scandinavian sojourn

    Sam North
    11 Sep 2014 | 10:48 pm
    Kungsgartan, Stockholm Today is my first ever morning in Scandinavia. It’s a completely new part of the world for me.  I’m in Stockholm sitting in a trendy coffee shop on the imposing Kungsgatan street, with a strong Americano making my head buzz. I’m considering my first impressions of Sweden, which, along with the other Nordic nations, is widely considered to be some kind of modern day utopia.  Of course one day is too soon to form anything more than surface level opinions of a country. But as the study of place branding has taught me, it’s those first moments that count for…
  • Why do most city branding campaigns fail?

    Sam North
    21 Aug 2014 | 7:52 am
      86% of them to be precise. That’s pretty high. PlacesBrands founder and editor Samantha North explores the matter further in this guest article for the New Statesman’s brand new city blog: CityMetric.
  • Finally, it’s OK to like Germany

    Sam North
    14 Jul 2014 | 7:05 am
    photo credit: Matteo De Felice via photopin cc Even a diehard football ‘non-fan’ such as myself couldn’t fail to be impressed by Germany’s stellar performance in this year’s World Cup. The national team powered their way through the tournament beating hopefuls such as Brazil and finally Argentina to emerge victorious in the final’s dying minutes. And what a gripping match that was! The resulting media adulation for the German team got me thinking about that nation as a whole, in particular its dramatic turnaround over the last few decades. It would be hard…
  • Scoring goals, building brands

    Eduardo Oliveira
    1 Jul 2014 | 3:15 pm
    photo credit: atomicShed via photopin cc In my last postI shared my thoughts on country and city brand rankings. Now, I want to debate the entanglements of another competition, the FIFA World Cup 2014. At first glance one can critically ask – is this another contribution to the massive debate on football? I’d like to reassure readers that I don’t plan to talk all about football, as my knowledge of that is rather weak. Instead I want to discuss another competition taking place in the shadows of the World Cup – a competition of 32 national images. In the field of World Cup…
  • Creating Place Advantage

    Sam North
    11 Jun 2014 | 4:49 am
    photo credit: paul bica via photopin cc New training programme: Creating Place Advantage Coming up this October in Toronto, PlacesBrands is excited to announce Canada’s first ever training programme for place branding and destination management professionals – Creating Place Advantage.  Taught by Malcolm Allan, one of the industry’s biggest names, the programme will show you how to build a ‘Brand Masterplan’ for  your city, event, region or attraction, and use the six-step Brand Compass to plan your marketing approach. During the three day session, you will…
 
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    Siegel+Gale

  • Brand Matters: How does a brand story impact customer experience?

    Siegel Gale
    19 Sep 2014 | 10:44 am
    This week on Brand Matters we ask Lisa Kane, Strategy Director, how a brand story can impact customer experience and keep them coming back for more.
  • #indyref: Our design team imagines the UK flag without Scotland

    Siegel Gale
    18 Sep 2014 | 2:11 pm
    Today's the day: Scotland is holding a referendum vote to succeed from the United Kingdom. While not unprecedented, this is the first referendum that could actually conclude with Scotland becoming it's own independent country—this first time it would be on it's own since 1707. In honor of whichever way the vote swings, our designers took on the challenge of designing hypothetical flags for the potentially new-again nation of Scotland. 
  • Yoda, the brand (and ultimate mentor)

    Peter Damon
    16 Sep 2014 | 1:46 pm
    In a recent Silicon Valley Brand Forum, the topic du jour was “Building Brands through Storytelling.” One main takeaway focused on the most potent form of storytelling, and the optimal role of brand in that story. A year later, I believe this still holds true.
  • Memorial Sloan Kettering’s branding initiative: Reflections from our creative director Johnny Lim

    Siegel Gale
    15 Sep 2014 | 11:51 am
    Founded in 1884, Memorial Sloan Kettering—the world's oldest and largest private cancer center—has devoted more than 130 years to exceptional patient care, innovative research, and outstanding educational programs. They engaged Siegel+Gale to develop a new brand identity that created the foundation for their recently launched “More Science. Less Fear.” campaign.
  • Brand Matters: How can employee engagement help a brand realize its potential?

    Siegel Gale
    12 Sep 2014 | 12:44 pm
    This week on Brand Matters, we talk to Thom Wyatt, Global Director of Employee Engagement, about how important employee engagement is to helping a brand realize its full potential.
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    Marketing Mojo for Small Business

  • 3 Surprising Stats To Inform Your Twitter Holiday Marketing Strategy [INFOGRAPHIC]

    Sarah Matista
    22 Sep 2014 | 8:31 am
    Hard to believe, but tomorrow (September 23) is the first day of fall here in the northern hemisphere. And with that comes exciting changes to things like leaves, wardrobes, and marketing strategies. Yes, that’s right, it’s officially time to start talking about holiday marketing! Specifically, how your strategy should evolve to include Twitter (if it doesn’t already). Last year around this time, Twitter commissioned a study to determine how the network influenced people’s purchasing behavior around the holidays. You may find the results in the infographic below surprising. Here are a…
  • What’s On Our Bookshelves? Great Reads for Small Business Owners and Entrepreneurs

    Sarah Matista
    19 Sep 2014 | 1:00 pm
    If you’re thinking about starting a small business, or have recently undertaken any entrepreneurial venture, you might be looking to expand your bookshelf. And since we’re all about saving small business owners time here at Webs, we thought we’d offer up some of the best, most inspiring, and most helpful titles we’ve read over the years. We hope you find it helpful, and please leave your own recommendations in the comments at the end! Title: The $100 Startup: Reinvent the Way You Make a Living, Do What You Love, and Create a New Future Author: Chris Guillebeau Why I recommend it:…
  • Engage Your Customers With Sports-Themed Sales and Coupon Codes

    Sarah Matista
    17 Sep 2014 | 12:04 pm
    Looking for ideas for a fun and engaging promotion to share with your audience this season? Look no further than the world of sports. Fall here in the US is rife with opportunity for sports-related marketing, but no matter what time of year or where you live, there’s always some opportunity to newsjack sporting events and create relevant coupon codes. The first thing you’ll need to do in order to run this type of promotion is take a look at your target audience. Of the people whom you wish to engage, where do their sports loyalties lie? Here in Washington, DC, we have dozens of area…
  • 6 Qualities of Great Leaders

    Deanna Zaucha
    15 Sep 2014 | 1:00 pm
    So you’ve started your own company. That makes you CEO, manager, head honcho, the leader, right?! Not necessarily. Being in charge is one thing – being a true leader is something entirely different. To become a great leader, you must have certain qualities that motivate others to follow. In fact, we believe there are six qualities that do a great job of accomplishing just that. Don’t worry – everyone possesses these characteristics, but some may have to dig a little deeper to bring them out. Just take a look at these six qualities of great leaders, and some of the best…
  • Get Found Online: Local Search and Your Small Business

    Alex
    12 Sep 2014 | 11:57 am
    Why Are You Building Your Website? It’s a simple question that probably has a simple answer.  We’ve found that most of our customers build a website to attract new customers to their business, to create a digital presence for their brand or service, to sell products online, or to build an online community. However, all of these different site-building goals have one thing in common: they won’t work if your site can’t be found.  While SEO Booster is a great way to perfect your Search Engine Optimization (SEO) strategy for Google or Bing, your business, group, or site also needs a…
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    Jill Celeste - Personal Branding Coach

  • 6 Ways To Feel Better About Your Business

    Jill Celeste
    17 Sep 2014 | 1:07 pm
    Do you ever have days when you want to throw in the towel? Days when you can’t seem to make heads or tails of your business? Days when you wonder why you put so much time and energy into your company but not feeling the return? Good news! You are not alone. Ask any entrepreneur, […] The post 6 Ways To Feel Better About Your Business appeared first on Jill Celeste - Personal Branding Coach.
  • How To Pinpoint Your Ideal Client

    Jill Celeste
    16 Sep 2014 | 4:30 am
    One of the first steps to creating a marketing and personal branding strategy is to pinpoint your ideal client. When you know who your ideal client is, you can then write compelling marketing messages geared just for your target audience. Additionally, it helps you identify where to market because you can decide which marketing channels […] The post How To Pinpoint Your Ideal Client appeared first on Jill Celeste - Personal Branding Coach.
  • Don’t Be Afraid To Email Your List

    Jill Celeste
    3 Sep 2014 | 5:15 am
    When I opened my coaching practice in April 2013, one of my first goals was to build my email list. My first weekly ezine went out to 13 people that May, and since that time, I have steadily grown my list through webinars, free offers, events and networking. Despite the growth of my email list, […] The post Don’t Be Afraid To Email Your List appeared first on Jill Celeste - Personal Branding Coach.
  • 4 Ways To Get More Clients Now

    Jill Celeste
    2 Sep 2014 | 4:12 am
    Do you need more clients now? While a goal for your business or coaching practice is to have a pipeline of sales prospects, sometimes you have to implement some “get clients now” strategies. Here are four ways to get clients now for your business or coaching practice: #1: Ask for referrals Humans are naturally wired […] The post 4 Ways To Get More Clients Now appeared first on Jill Celeste - Personal Branding Coach.
  • Personal Branding Does Not Mean Perfection

    Jill Celeste
    27 Aug 2014 | 1:45 pm
    I’ll be the first one to admit that I am a perfectionist, especially when it comes to my work. I have a feeling that most entrepreneurs are. We take pride in our work and want to step out to make a lasting positive impression. However, perfection is a curse, in many ways, for entrepreneurs. Here’s […] The post Personal Branding Does Not Mean Perfection appeared first on Jill Celeste - Personal Branding Coach.
 
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    Once a Day Marketing

  • Consider Tumblr for Your Brand

    James Glover
    22 Sep 2014 | 4:40 am
    Tumblr Logo Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are looking at social media marketing with a discussion of Tumblr and whether or not it is a good fit for your marketing campaigns. Tumblris a blog platform for self-expression and celebrating creativity where users post video, audio and text content. Like Pinterest and Twitter, users may follow blogs using hashtags. There are numerous brands on Tumble today including GE, Reebok, Acura and Ben & Jerry’s ice cream. A business leveraging Tumblr might create posts around their latest product…
  • New Mexico’s Film Industry On The Rise

    James Glover
    16 Sep 2014 | 6:27 am
    New Mexico Film Office Logo Listen to our featured Those Branding Guys radio show podcast: New Mexico Film Industry On The Rise Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys, we discussed how the state of New Mexico is capturing national market share in the film and television industry. Joining us on the show was Don Gray, contract location coordinator with the New Mexico Film Office. Don is currently providing location services for Hollywood producers and directors to attract all forms of media production to New Mexico. Don…
  • Branding Tip: Choose Your Name Wisely

    James Glover
    15 Sep 2014 | 5:35 am
    Brand Naming Conventions We Know Well Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are looking at brand naming conventions. When I mention Apple, Nike, Google and Amazon, what comes to mind? Of course, you instantly conjure up thoughts of amazing products and services offered by these top-notch brands. The reason, these four companies are branding experts who know how to create stellar products and make sure you understand the benefits and keep their brands top of mind. They are branding 24/7/365 to ensure they remain global household names. If these…
  • Branding Expectations for Authors

    James Glover
    9 Sep 2014 | 5:58 am
    New Book Kevin Red Star by Author Daniel Gibson Listen to our featured Those Branding Guys radio show podcast: Author Daniel Gibson and Branding a New Book Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys, we discussed tactics and strategy for the author of a new book to consider. Joining us on the show was author and freelance writer Daniel Gibson. He is currently focused on generating interest in his new book, a full lengthy biography of Native America artist Kevin Red Star. Gibson has written extensively about the New Mexico…
  • Experience Your America Tagline

    James Glover
    8 Sep 2014 | 5:18 am
    The Tagline for Our National Parks Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are looking at taglines and brandlines. I am working with a client right now to develop a new tagline so taglines have been on my mind. I always pay attention to cleaver slogans; it’s one of my hobbies. With the Launch of the new NCAA football playoff system, ESPN recently released a tagline and campaign called “Who’s In?” It’s simple, easy to remember, fun and to the point. It is focused on who is going to make it to the playoffs, and for my…
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    Brand Failure

  • Domino’s wants you to look the cow you’re eating in the eye

    Adam Williams
    9 Sep 2014 | 9:19 pm
    My family recently ordered a pizza from Domino’s and we were surprised to find images of the cows used in the making of the pizza on the pizza box. Really?! Did someone in legal actually approve that? I don’t even know where to begin with everything that’s wrong with this. I’m not a vegetarian but I have issues with the meat industry (and the use of CAFOs). So having the cow saying, “Thanks for locking me up, keeping me artificially producing milk for cheese, and killing my siblings for meat,” doesn’t really get me in the mood to eat pizza. The fact…
  • Does your brand have what it takes to be authentic? Learn from the least likely

    Adam Williams
    26 Aug 2014 | 7:30 am
    What do a guy who looks like Marilyn Manson, a woman with Aspergers Syndrome and an overweight kid all have in common? They each have garnered tens to hundreds of millions of YouTube views as contestants on Britain’s Got Talent and America’s Got Talent. Why? Because they are who they are and not something else. That may seem simple or cliché but it is so powerful. The world has been amazed by all three of them, as well as others, for developing a distinct persona and being nothing less. Seeing how consumers respond to such raw authenticity is both liberating and compelling for…
  • The FAWC! Report: Ranking top ad agencies by social media performance

    Adam Williams
    6 Aug 2014 | 8:17 am
    In my previous post Does size matter? Debunking PivotStack’s Top 50 Ad Agencies Ranking, I discussed how I recommend ranking ad agencies based on the performance of their own social media profiles. Today, I’ve taken my own advice and created the FAWC! Report. I’ll let you figure out the name. The FAWC! Report ranks top advertising agencies by mashing up the number of followers they have on Twitter, Facebook, and LinkedIn and what I’m calling Social Goodness, which measures quality. As I stated in my prior post, it’s not just size that matters, but how you use…
  • Does size matter? Debunking PivotStack’s Top 50 Ad Agencies Ranking

    Adam Williams
    6 Aug 2014 | 8:15 am
    Apparently, size does matter. In fact, it’s all that matters according to Canadian ad agency PivotStack. Adweek recently reported that PivotStack has created a new ranking (because we aren’t self-congratulatory enough as a society) that lists agencies based on the size of their social media followings. The Top 50 Ad Agencies list asks: “Ever wonder how good your ad agency really is? If you’re trusting them with your brand’s online presence, make sure you know how they’re handling their own.” Okay. So I love that PivotStack is trying to generate leads…
  • Open letter to Foursquare CEO Dennis Crowley #killswarmapp

    Adam Williams
    25 Jul 2014 | 8:37 pm
    Recently, Foursquare released Swarm App, which breaks the native Foursquare experience by requiring users to use Swarm to check-in to places. In other words, they took the functionality of one app and split it into two. My biggest issue is that Foursquare has not created a value proposition for two apps that earns them the right to more of my time, more space on my phone and more data about me. The video above is my open letter to Foursquare CEO Dennis Crowley, who has sacrificed the user experience to pursue some business objective. I’m asking you to help me, you and the many other…
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    Pixel Productions Inc.

  • 5 Keys To Building A Killer Brand

    Chris London
    22 Sep 2014 | 10:07 am
    Whether you’re a new company or a business that is on the verge of reinvention, it can be a difficult process to become recognized as a brand. Fortunately, there are a few keys to success when it comes to effectively building your company’s value to create a brand that consumers want to be affiliated with. It all starts with knowing yourself; it’s that very individuality that makes your business relateable to the public. 1. One Step At A Time Since it usually has multiple products and services, a new company, no matter how much capital it has, will tend to fall short of the…
  • How Online Business Owners Can Improve Customer Service

    Chris London
    19 Sep 2014 | 4:19 pm
    Have you ever shrugged off an irritating client? Maybe the client wasn’t even irritating, it was just that you became overwhelmed by the daily tasks of running your business. In the online world it can be pretty easy to let this happen, God knows I’ve been guilty of it and when a client calls you out it’s like a slap in the face.Business owners who work mainly in the digital space may not see their customers face to face, but this does not mean that they should shirk on their customer service responsibilities. In fact, this infographic by Business2Community shows that a poor…
  • Open House: Come Meet the Team!

    pixel
    15 Sep 2014 | 5:17 pm
    Open House Hosted by Pixel Productions, Inc. on FridaySeptember 26th, 2014Pixel Productions, Inc. is located in Medford, but their business is perhaps less knownlocally than to businesses outside of Southern Oregon. In a move to gain local visibility,Pixel has purchased an office building for their boutique design agency. Local businessowners and entrepreneurs are invited to meet the team, tour the new building and seewhat the company is all about at an Open House on Friday, September 26th.The open house will be held from 4-8pm at 29 Hawthorne Street and will include foodand refreshments from…
  • Top 10 Questions To Ask Your Website Design Agency

    Chris London
    9 Sep 2014 | 8:36 am
    Your business’ online presence is one of the most essential ingredients in establishing your identity. Therefor, it is crucial that you give serious consideration to not only your website’s design and development, but the team that is going to help you accomplish it successfully. When you trust this responsibility to a website design agency you’re entrusting them with your business reputation. It pays to ask the right questions when deciding which agency you’ll use. 1. How are their web design services priced? When you use a professional agency, you’re hiring a…
  • Things I Wish I Had Known Before I Launched My Online Store

    Chris London
    26 Aug 2014 | 10:26 am
    Opening an online store can be an exciting adventure. Finding the products you need to market, setting up a website, and promoting your venture for the first time can be a fun way to launch a new career. Ecommerce offers up a lot of unique opportunities, but there are many pitfalls that a newcomer should be aware of. After successfully implementing an online store I can guarantee that there will be things you wish you had known before you launched. Being in the Ecommerce development business, I get a lot of feedback from clients, and those new to ecommerce often have many of the same things…
 
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    BP&O - Branding, Packaging and Opinion

  • Hotel Koster designed by Bedow

    Richard Baird
    22 Sep 2014 | 4:18 am
    Hotel Koster is a small hotel, established in 1905 and located on the remote South Koster island inside Sweden’s Kosterhavets Marine National Park. It offers accommodation, meeting facilities and conference centre set within a unique natural environment with access to a variety of outdoor activities. Koster’s rooms mix maritime design with the comforts of home, are bright modern spaces lit by plenty of natural light and have large windows, many of which face the waters of Kosterfjorden. The hotel’s brand identity, which included logotype, colour palette, typography,…
  • Yksi elämä designed by Tsto

    Richard Baird
    22 Sep 2014 | 1:49 am
    Yksi elämä (One Life) is a Finnish project set-up with the intention of encouraging people to become more interested in promoting their own well-being, and to improve public health care on both professional and organisational levels, as well as society in general. The project is a collaborative endeavour between the Brain Association, Diabetes Association and Heart Association of Finland. Design studio Tsto were asked to create a visual identity for Yksi elämä that would reflect its forward-thinking and encouraging nature in a playful way. Bright colour, white paper, irregular…
  • Ridley designed by RE:

    Richard Baird
    19 Sep 2014 | 1:27 am
    Ridley is a pioneer of digital architectural services and operates as a central hub from which builders, developers and architects can collaborate. Originally established, and continuing to operate as an architectural documentation specialist, Ridley, from its premises in Australia and the Philippines, has also grown to become a leader in Virtual Design Construction. This is a practice that involves attaching live data to every aspect of a 3D model in order to provide a comprehensive overview of a structure, the process of its construction and significantly reduce the cost of its…
  • Loot designed by Savvy

    Richard Baird
    18 Sep 2014 | 1:20 am
    Loot is a surf and lifestyle store retailing distinctive products for a modern and global consumer and offers an alternative to the more commercial items from retailers typically found in its touristic location in the Mexican city of Zihuatanejo. Loot’s brand identity, designed by Savvy, draws its character and distinction from Zihuatanejo’s past as a hotspot for pirates, and visualised as a combination of regional historical elements and modern pop culture, allowing it to be relevant to both the local community and international shoppers. It is difficult to really get a sense of…
  • Mitsuori Architects designed by Hunt &Co.

    Richard Baird
    17 Sep 2014 | 11:22 pm
    Mitsuori Architects is an architectural design studio that creates high quality structures and spaces that merge aesthetic beauty with careful planning and thoughtful detailing. Their large scale project experience is combined with the flexibility of a smaller practice allowing them to provide big clients with a personalised service. Mitsuori’s visual identity, designed by Melbourne based Hunt & Co. and informed by a name that translates from Japanese as three-fold, does not speak of individuality or differentiation, but of neutrality and common architectural principles and…
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    richardbaird.com

  • This Week on BP&O No.45

    Richard Baird
    19 Sep 2014 | 4:33 am
    This week on BP&O I reviewed Lotta Nieminen’s work for designer Bec Brittain, ico’s brand identity solution and interior for British bubble tea brand Biju, Hunt & Co.’s visual identity treatment for Mitsuori Architects, Savvy’s logotype and stationery for surf and lifestyle brand Loot, RE:’s work for Ridley and Snask’s identity for the SSU. Tweet This   |   SubscribeBP&O The post This Week on BP&O No.45 appeared first on .
  • This Week on BP&O No.44

    Richard Baird
    12 Sep 2014 | 6:38 am
    This week on BP&O I reviewed IYA Studio’s work for fashion brand Folk, Tsto’s identity solution for Finnish contemporary art gallery Taidehalli, Interabang’s packaging treatment for Proper Beans, Heyday’s logotype print and website for wood floor specialist Skovin, and RE:’s work for BANG PR. Tweet This   |   SubscribeBP&O The post This Week on BP&O No.44 appeared first on .
  • New Logo for Laithy Architects + Associates

    Richard Baird
    10 Sep 2014 | 3:39 am
      Laithy Architects + Associates is a Tel-Aviv based architectural practice. I was commissioned to develop a new visual identity for the practice, which included monogram, logotype and stationery design, that would appear distinctive, contemporary and professional, and leveraged clear architectural design cues such as space, shape, material, process, light and shade.     The solution establishes a strong structural sensibility through an LA monogram that uses basic geometric shapes and a tension between a horizontal tower and triangular base that together form a larger L. The…
  • New Logo and Brand Identity for LW Roofing Services

    Richard Baird
    9 Sep 2014 | 4:42 am
      LW Roofing Services is an Australian business that specialises in roof and gutter repair and build. I was commissioned to develop a new visual identity that would be far more restrained and polished, and would convey experience, reliability and quality. The solution is a fusion of traditional craftsmanship cues, typographical detail and contemporary reduction in the form of a monogram, logotype and business cards. The monogram’s heavy, consistent, single line weight and stencil cut detail quickly establishes a solid and robust quality with the initials LW acting as the…
  • This Week on BP&O No.43

    Richard Baird
    7 Sep 2014 | 1:14 am
    This week on BP&O I reviewed Skinn’s new brand identity solution for Bruges ice bar Oyya which included print, packaging, uniforms and interior design, Build’s bright, geometric pattern work for typographic design agency Studio Aves, and Savvy’s logotype and stationery for bespoke furniture maker Shaun Ford & Co. Tweet This   |   SubscribeBP&O The post This Week on BP&O No.43 appeared first on .
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    ImagiBrand

  • The 5 Key Dimensions of Brand Personality

    Richie Kawamoto
    18 Sep 2014 | 6:00 am
    There are countless variables at play determining why one consumer chooses to purchase one brand over another. Some consumers are highly influenced by brand personalities that are consistent with their own self-concept, which in some cases, the bond between consumer and brand is sometimes based on their DESIRED self-concept rather than their actual image. Five […] The post The 5 Key Dimensions of Brand Personality appeared first on ImagiBrand.
  • Saundra Saumay

    ImagiBrand
    8 Aug 2014 | 10:47 am
    Art Director The post Saundra Saumay appeared first on ImagiBrand.
  • The Psychology of Branding with the Color YELLOW [infographic]

    Richie Kawamoto
    17 Jun 2014 | 5:00 am
    How we perceive and interact with our world is largely impacted by the colors that surround us. While going largely unnoticed as we go about our daily lives, the psychology of color is continually affecting consumers on a deep level. The colors that a company chooses to represent their brand can affect the mood, feelings […] The post The Psychology of Branding with the Color YELLOW [infographic] appeared first on ImagiBrand.
  • Will Mere Exposure to a Brand on Social Media Make Me Like It More?

    Richie Kawamoto
    5 Jun 2014 | 5:00 am
    The Product Branding Surrounding Our Personal Spaces Take a moment and look around your home, office and maybe even your vehicle, and make an inventory of the brands and products you’ve purchased, and most importantly, those brands and products you routinely purchase. What are you seeing? Catching your eye is possibly your favorite brand of […] The post Will Mere Exposure to a Brand on Social Media Make Me Like It More? appeared first on ImagiBrand.
  • Casting the Personality of Your Brand

    Richie Kawamoto
    29 May 2014 | 5:00 am
    Marketing Strategy: Finding the Perfect Brand Representative Back in my days working on Hollywood movies, I met quite a few casting directors and even more aspiring actors. Every week these casting directors would send out breakdowns to various talent representatives in town, letting everyone know the specific characters they will be auditioning. As soon as […] The post Casting the Personality of Your Brand appeared first on ImagiBrand.
 
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    Macali Communications

  • Insider Thought Leadership Part 1

    Kevin Donnellon
    18 Sep 2014 | 12:34 pm
    Been thinking about thought leadership as I develop my content marketing practice, so I thought it would be productive to revisit what it means, its business value and how a person can become a thought leader. This is the first of a series of posts about thought leadership. This first post talks about what thought leadership is and what makes a thought leader. The second post will discuss the value of thought leadership and how to become a thought leader. What is thought leadership? Thought leadership is presenting provocative ideas that stimulate thinking and inspire action. When done…
  • Customer Satisfaction Is Your Secret Weapon

    Kevin Donnellon
    11 Sep 2014 | 5:35 am
    McDonald’s business is tanking as we all know for a variety of reasons – unhealthy menus, too many food choices and Millenials choosing other options. Here’s a simple solution for staving off some of their woes. Treat me with courtesy and appreciation. I must admit on a recent trip to Columbus, I stopped at McDonald’s to grab a coffee and McGriddle sandwich and later a few cheeseburgers and Coke Zero. It was splurge college reunion weekend, so give me a break? In neither of the locations, did the team member say hello or thank you at the counter. Seriously. And apparently I am not…
  • Content Marketing Driving Business Success

    Kevin Donnellon
    10 Sep 2014 | 7:18 am
    Content marketing is a powerful marketing strategy. In fact, 41% of enterprise marketers (1000+ employees) and 44% of B2B firms have such strategies and they will allot 25% of upcoming budgets to content marketing realizing values like lead generation, capturing reader attention, building brand loyalty and increasing direct sales. Fascinating statistics about the value of content marketing: Content marketing costs 62% less than traditional marketing, generating about 3 times as many leads, Demand Metric. Year-over-year growth in unique site traffic is 7.8 times higher for content marketing…
  • 3 Questions For Brand Salvation

    Kevin Donnellon
    3 Sep 2014 | 7:01 am
    Former Anderson folks are considering the risk step of saving the brand tarnished by its role in the Enron scandal. I was reminded of this post that posed the question to save or not to save a brand? While researching powerful brand attributes, I found a compelling post by Joyce Chan about when a brand is worth saving and how to tell so. Joyce suggests asking five questions during this evaluation.  The three I found most meaningful were: Can the brand‘s value proposition be redefined? One approach is to take a brand focused on a functional benefit and then redefine it around an…
  • 8 Strategies for Building Powerful & Profitable Client Relationships

    Kevin Donnellon
    2 Sep 2014 | 8:56 am
    It’s a new season of business, and one ready for us to grow not only our revenue but also client relationships. I recalled this Wall Street Journal informative story about how happy your marriage is. It is written by Elizabeth Bernstein and listed these eight categories to get a sense of strength and weaknesses in their marriage. The categories actually apply to a powerful, productive and profitable client relationship (I stretched a little on intimacy but I think you’ll get the point): Trust – there is a sense of trust in the relationship. Companionship –my client and…
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    Tomas Ericsson's Blog

  • Canvassing the web for value: Photography time!

    tomas_86
    1 Sep 2014 | 3:58 am
    The past weeks I’ve been researching how to improve photography and videography in order to launch a successful crowdfunding campaign. Product photography Let’s stop here for a while. How do you take excellent product photos? What equipment do you need? For the latter part, equipment, I have been browsing this great photography blog for a while and I actually acted on his purchasing recommendations, I bought a flash (Yongnuo YN-560 II) and will buy one more, including remote triggers. They are cheap and very effective. I don’t know how to set up multiple flashes just yet, but I will…
  • What makes a visionary company?

    tomas_86
    25 Aug 2014 | 2:23 am
    The Meta behind this post: I read Jim Collin’s Built to Last some months ago, and the book was so brilliant, and filled me with so much creative fuel and confidence in regards to starting my own business, that I jotted the following post down in sheer panic, to try to summarize the ideas of his book. For Jim Collins, it always starts with a question. Before writing the book “Built to Last”, Collins asked himself “What makes a visionary company?” After studying 20th century business and stock market performance, Jim, and his Stanford research team, working for many years, found…
  • 5 Simple Compliance tactics that will lead to increased conversion and loyal customers

    tomas_86
    19 Aug 2014 | 2:30 am
    After reading Robert B Cialdini’s Influence, you come to the conclusion that human decisions, although seemingly irrational from the outside, do follow certain behavioral patterns which can be learned and understood. Cialdini uses the term “click and whirr” throughout the book, meaning that if you get the right trigger out there, you will almost certainly get an automated response from your customer. Here’s the most useful tips and tricks from Cialdini’s Influence: Cheeky trick #1: – Expensive first (let’s call this THE LAW OF THE RELATIVE!) BAM! There’s a pain in any…
  • Starting an e-commerce brand part 1, getting the foundations right

    tomas_86
    28 Jul 2014 | 9:10 am
    The meta behind this point: I have put together a brief guide to starting your own E-commerce brand, based on lots and lots of landmark management books, podcasts, and interviews with top entrepreneurs and though leaders. STEP 1: Establish a model In the book good to great, Jim Collins outlined a great business model which can be used to create a foundation for your business; it will answer the important questions and put you on the right track. Establishing solid fundamentals is imperative, since the whole business will rest on this foundation. The idea is to connect your passion, with what…
  • Leverage Empathy: How to Win Friends And Influence People

    tomas_86
    24 Jul 2014 | 12:14 pm
    The meta behind this post: HTWFAIP is one of those timeless classics that needs to be read, and re-read again and again, because of the value it will add to your life if you apply even a small part of it. The book outlines a few simple, core principles which in hindsight seem like common sense, yet the truth is that very few of us rarely apply these principles when trying to get what we want from other people. HTWFAIP was written by Dale Carneige who started as a public speaking coach in New York in 1912, but his classes gradually developed into training people’s ability to deal with other…
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    Edgar, the storyteller

  • The Importance of Being Earnest and of… Sharing Your Startup’s Story Early On

    Ralitsa Golemanova
    18 Sep 2014 | 8:39 am
    Don’t forget to talk about your startup – and to find its authentic story If a tree falls in the forest and no one is around to hear it, does it make a sound? No, we are not having a metaphysical quiz here at Edgar. We are talking about your startup’s success. While you’re bogged down in doing research and getting the technology right while taking care of sales and business development, and trying to sleep at least three hours per night, giving a voice to your startup might not be on your mind. Well, it definitely should be. The marketing vs. the technology approach Do you…
  • Powerful Brand Stories to Inspire Your Call for Authenticity

    Ralitsa Golemanova
    13 Sep 2014 | 8:02 am
    Authenticity is the heart of every strong brand story. While humor and a humane approach are the muscles and bones that move a story, authenticity is the warm, loving heart of every stunning brand narrative. And today having a heart is important for brands once again (hooray). If this sounded too sentimental to you, just think about the brands that have caught your attention recently. While the brand hype used to be a lot about the innovation factor (it still is, to an extent), these days people are experiencing a blast from the past that has “authenticity” written all over it. All things…
  • The Moustache Storytelling Tips: The Yes-Yes and No-No for Your Visual Brand Story

    Ralitsa Golemanova
    6 Sep 2014 | 6:32 am
    Welcome to the Moustache Storytelling Tips series. What makes for a good visual brand story? Well, it’s a kind of magic… (not singing). Yes, to a large extent it is, but we also know that great visual stories have certain characteristics that not-so-successful ones don’t. It all starts with a genuine brand tale expressed through impressive visuals and garnished with enjoyable, useful and entertaining content. And as we are in the business of fighting mediocre publicity, we’d like to share with you our findings about what works and what does not in visual storytelling… Ta-da!
  • Interactive Visual Storylines 101

    Ralitsa Golemanova
    27 Aug 2014 | 1:57 am
      After exploring the power of visual in brand storytelling, it’s time to show its practical application for your brand’s narrative. Do you know anything about interactive visual storylines? Here at Edgar we fancy them a lot, and that’s why our stories are done precisely in a linear, visual and interactive way. We’d like to light the fire in you as well! So read on for our enthusiastic explanation. Visual storylines combine the best of two worlds – of storytelling and of visual communication. Add microcontent hits like Twitter, Vine and Instagram, nicely embedded in the…
  • The Power of Visual in Telling Your Brand’s Story

    Ralitsa Golemanova
    22 Aug 2014 | 4:19 am
    People interact with visual communication much faster – and easier. Forget about “show, don’t tell.” These days it’s show and tell. And this holds ever more relevant when it comes to creating a compelling brand story. The power of visual is simply encoded in our genes. We process visual information incomparably faster than impressions from other senses and we retain it for much longer periods of time. That’s why a large portion of what we perceive from the world is actually in a visual form. It’s no wonder that cave people were drawing on the walls of caves. While a…
 
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