Branding

  • Most Topular Stories

  • How Brands Should Say Goodbye To Customers

    Branding Strategy Insider
    Mark Di Somma
    15 Apr 2014 | 12:10 am
    Brands and customers part company for all sorts of reasons. Relationships are tidal. We outgrow the need for a brand or product, our tastes or priorities shift, we don’t live where we lived or work where we worked or spend our time doing what we used to do all the time, perhaps we decide to pass on the latest upgrade. And, objectively, that’s a healthy thing. Those ebbs and flows provide markets with movement. They ensure that new players can enter and gain new customers and current players can change their position in a sector as they gain or lose followers. Most brands have their heads…
  • Personal Branding and Your LinkedIn Profile Summary

    Executive Resume Branding
    Meg Guiseppi
    9 Apr 2014 | 3:45 am
    Personal Branding and Your LinkedIn Profile Summary is a post from: Executive Resume Branding   [The following article was originally published for my Personal Branding Expert gig on Job-Hunt.org.] Powering your LinkedIn Summary section with personal branding helps you differentiate the value you offer over your competitors. It helps recruiters and hiring decision makers at the companies you’re targeting determine what makes you a good‑fit hiring choice for them. The content in your LinkedIn Summary needs to capture attention and compel them to consider you as a viable candidate,…
  • 4 Keys To Linking Customers And Brand Purpose

    Branding Strategy Insider
    Nigel Hollis
    10 Apr 2014 | 11:10 am
    I honestly can’t remember how I came to see this video. It features Katy Woodrow-Hill, the head of planning at Dare, describing her top four tips on becoming a ‘doing’ brand. But I thought the ideas were well worth repeating here. I have amended the order in which the tips are given for what I hope is a good reason. One of the biggest mistakes that marketers make is to focus on what they want to do or say without connecting it to the brand’s purpose, the difference the brand is intended to make in people’s lives. You need to start there and work out how to best publicize the…
  • Which were the best airline marketing campaigns in March 2014? Find out in our Airline Marketing Benchmark Report

    SimpliFlying
    Shubhodeep Pal
    8 Apr 2014 | 11:39 am
    Jointly produced by SimpliFlying, and industry and consumer trends research agency, airlinetrends.com, the highly-acclaimed Airline Marketing Benchmark Report analyses a wide range of airline marketing case studies each month. The monthly report contains a selection of the 15 most innovative marketing and advertising campaigns launched by airlines around the world and assesses their impact. If you are a numbers person, you’d love our report too! What’s in this month’s report? A wide range of case studies were chosen across 5 categories — Special Themed Campaigns (April…
  • Coca-Cola On How Brand Story Shapes Brand Leadership

    We First Blog
    Simon Mainwaring
    19 Mar 2014 | 11:14 am
    Tom LaForge, Global Director of Human & Cultural Insights at the Coca-Cola Company, sat down with us after speaking at our 2013 Brand Leadership Summit and took us deeper into the ideal that brand story shapes brand leadership, and how today’s biggest corporations have the best chance to drive social change on a global scale. What does the role of Global Director of Human & Cultural Insights entail? Tom looks at different cultures and societies to find out what they both want and need, and then brings that information back to the company to dissect and connect the data. This is…
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    Tom Asacker

  • Our stories steer our lives.

    Tom Asacker
    15 Apr 2014 | 11:47 am
    I recently read a fascinating study where researchers gave participants the ability to fly using virtual reality. Some were passengers in a helicopter. Others flew under their own power with arms extended. The people who flew like “Superman” were later...
  • Your purpose is to create one.

    Tom Asacker
    9 Apr 2014 | 9:48 am
    Purpose is the new black in business. Everyone is busy reframing what they do. From what to why. And once discovered, they turn on the storytelling machine. And wait for attention to blossom and business to bear fruit. But this...
  • Don't fool yourself.

    Tom Asacker
    1 Apr 2014 | 11:07 am
    Here's a warning sign. One to alert you to when you and your organization are fooling yourselves? Simply listen closely for these erroneous statements. "Our real problem is a perception problem. People simply don't understand our unique value." What is...
  • We need more dots.

    Tom Asacker
    18 Mar 2014 | 3:10 pm
    It was a beautiful spring morning in the early 90s. My business partner found me laid out on a hospital bed. A respiratory ventilator strapped to my face. It was a fateful experience. Thankfully, it wasn’t medically necessary. I placed...
  • There's your brand strategy!

    Tom Asacker
    10 Mar 2014 | 4:49 am
    In the book Human Motivation, Harvard psychology professor David McClelland points to three things that drive everyone. Achievement, the desire to compete against increasingly challenging goals. Affiliation, the desire to be liked and loved. And power, the desire for influence...
 
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    Brand Insight Blog

  • Branded content – finding and providing something worthwhile.

    John Furgurson
    24 Mar 2014 | 8:18 am
    Fifteen years ago, in The Cluetrain Manifesto, Christopher Locke wrote, “the internet has made it possible for genuine human voices to be heard again.” What do you mean, “again”?  Never has the average Joe been afforded  unrestricted access to an audience any bigger than the crowd in a neighborhood pub. This giant electronic soapbox known as the internet delivers a world-wide audience. Anyone can pontificate at will, on any subject, and potentially reach billions of people across the globe. How cool is that?  The democratization of  online publishing allows anyone,…
  • Truth and clarity about Guerrilla Marketing

    John Furgurson
    1 Mar 2014 | 10:18 am
    It’s 1810. Napolean’s armies have conquered all of Europe and are enjoying the spoils. But in Spain, small bands of dedicated freedom fighters wage their own war against the occupying forces. They strike. Move. Hide. And strike again. They involve the enemy in a long, drawn-out war, and ultimately prevail. That’s how the term Guerrilla Warfare came to be. The literal, Spanish translation is “small war.” Fast forward to 1983. Jay Conrad Levinson, an old-school, advertising guy from Chicago, borrows the term for a marketing book he’s writing. “Guerrilla Marketing” becomes one of…
  • Brands Of Love On Valentine’s Day

    John Furgurson
    15 Feb 2014 | 2:06 pm
    I’ll never forget my first pair of skis… Hand-me-down Heads from a by-gone era. Jet black. Heavy as can be, but oh so lovable!  Since then, I’ve purchased eight more pairs of skis and four were the same brand: Head. The latest is a pair of Head Rev 105s, and I’m absolutely loving them. I test drove many different brands — and they were all good — but I chose Head. Every time I ski on them, and every time I see another Olympic racer on the podium with their Heads at their side, I get even more attached to that brand. It’s a life long love affair. The Head Ski…
  • Sports Marketing: Branding & The Olympic Rings

    John Furgurson
    3 Feb 2014 | 11:12 am
    The Winter Olympics begin this week from the balmy town of town of Sochi, Russia. Not my idea of a glamorous winter setting, but no matter where they’re held, I love the Winter Games. I got hooked as a boy when Franz Klammer made his infamous,  gold medal downhill run at the Innsbruck Games, and I’ve been watching ever since. I’ve even watched some of the curling over the years. The summer games are fun too, but they don’t have the thrill-factor of the winter games. A diver doing a twisting three-and-a-half into a pool just isn’t as compelling as a guy on skis doing a…
  • The Duck Dynasty brand goes high fashion.

    John Furgurson
    27 Jan 2014 | 11:23 am
    How do you know when the alignment of the planets has gone completely askew? When the guys from Duck Dynasty are featured in GQ magazine. Yessir, that’s right. The Robertson clan has risen from the swamps of Louisiana to the pages of GQ. On one page you have Bradley Cooper, ”the prettiest man on the planet,”  throwing the F word around and the next page you have the Duck Dynasty dudes in their branded cammo-wear quoting bible passages. What’s next? Forbes? Oh, wait. They’ve been there, done that too. Back in November Forbes reported on the irrepressible creep…
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    brandflakesforbreakfast

  • stalking the most interesting man

    Cory
    17 Apr 2014 | 5:14 am
    Dos Equis has decided to unleash The Most Interesting Man in The World on... the world. They have sent him out to the farthest reaches of civilization to check-in on foursquare. Does The Man get jet lagged? Does he have a time machine to check-in in Rio de Janeiro in 1961 before the founders of foursquare were even born? Why isn't he sharing this technology?! Go ahead and stalk him on the location based social network and see if you can get the answers.
  • Chatroulette saves lives

    Kristien Del Ferraro
    16 Apr 2014 | 5:10 am
    Ok, we need a little suspension of disbelief here... Chatroulette still exists. Ok, now that we're over that, check out this awesome Chatroulette campaign from VCCP in Spain. They set up a good looking woman to hang out on Chatroulette and engage men who were clearly ready and willing to expose themselves for her. She eggs them on, getting them all excited, and then bam, hits them with a powerful (mood-killing) message: if you're willing to to show your junk to millions of people, why not show them to your doctor? The point being that "testicular cancer is the second most common cancer among…
  • a texting tragedy

    Kristien Del Ferraro
    16 Apr 2014 | 5:09 am
    Anti texting and driving PSAs have gotten a ton of buzz over the last couple of years, particularly the ones that are graphically horrific, showing teens lives end in terrible car crashes. This one from Honda, however, does a great job getting the point across in a deep and meaningful way, without being graphically horrific. Very simple, but smart and effective.
  • Dove's "real" beauty doesn't seem so real

    Kristien Del Ferraro
    16 Apr 2014 | 5:08 am
    Everything Dove does in their long-running "campaign for real beauty" gets a ton off buzz, both positive and negative. But regardless of the sentiment of the buzz, they've all seemed pretty genuine... up until this latest experiment. Dove gathered a handful of unsuspecting women and hired a professional to convince them to try a new "self esteem" patch, that much like the nicotine patch, doses you with self esteem throughout the day. The women were then asked to keep a video blog during the 2 week experiment to see how their self esteem is affected. As expected (spoiler alert), they see a…
  • brands jump on Tax Day

    Emily Franklin
    15 Apr 2014 | 5:30 am
    From April’s Fool’s Day to Pi Day, there is virtually no “holiday” brands won't exploit. We can’t complain too much when they involve steep discounts and freebies. Whether or not you’re getting a return on your taxes, you can use Tax Day as an excuse to get some deals at these restaurants and stores today, April 15.
 
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    Branding Strategy Insider

  • Brand Building For Market Agility

    Mark Di Somma
    16 Apr 2014 | 12:10 am
    Actions and reactions are a strange two-speed dance in the context of market agility. Reactions are the responses that competing companies must actually make together and in a co-ordinated manner to shifts in market dynamics and / or customer expectations. Doing so sets a new norm over which the participants themselves can then compete. The airline industry generally, with the exception of the upper-market carriers, has reacted to economic pressures by dropping ticket prices and introducing fees for services. Shifting the emphasis from prestige to transport, and charging people for everything…
  • How Brands Should Say Goodbye To Customers

    Mark Di Somma
    15 Apr 2014 | 12:10 am
    Brands and customers part company for all sorts of reasons. Relationships are tidal. We outgrow the need for a brand or product, our tastes or priorities shift, we don’t live where we lived or work where we worked or spend our time doing what we used to do all the time, perhaps we decide to pass on the latest upgrade. And, objectively, that’s a healthy thing. Those ebbs and flows provide markets with movement. They ensure that new players can enter and gain new customers and current players can change their position in a sector as they gain or lose followers. Most brands have their heads…
  • Questioning The Quest For Brand Differentiation

    Mark Di Somma
    14 Apr 2014 | 12:10 am
    For some time now, brands have pursued difference. Spurred on initially by Jack Trout, they’ve positioned, disrupted, innovated…all with that elusive goal in mind. To stand out and stand apart from their competitors. Benefits, positioning, pyramids, strategies…a lot of time and energy has gone into trying to help brands achieve difference. Everyone’s been on that quest to become a Purple Cow. Don’t get me wrong. I’m a Seth Godin fan and, inspired by that, the call for differentiation has been a recurrent theme in my own work, but there’s no denying that for the most part…
  • The Customer Experience Workshop

    Derrick Daye
    11 Apr 2014 | 12:10 am
    The Blake Project offers a highly impactful and interactive brand strategy workshop that pairs the insights of customers and brand stakeholders for a day-long collaborative session where a unique, customer-valued and brand-centric customer experience is co-created. The power of this workshop resides in the collaborative process. Working, imagining and creating together, customers interact with their company ‘peers’ to create the template for an enhanced experience that will build equity and value for both the brand and its customers. Facilitated by the seasoned brand experts of The Blake…
  • 4 Keys To Linking Customers And Brand Purpose

    Nigel Hollis
    10 Apr 2014 | 11:10 am
    I honestly can’t remember how I came to see this video. It features Katy Woodrow-Hill, the head of planning at Dare, describing her top four tips on becoming a ‘doing’ brand. But I thought the ideas were well worth repeating here. I have amended the order in which the tips are given for what I hope is a good reason. One of the biggest mistakes that marketers make is to focus on what they want to do or say without connecting it to the brand’s purpose, the difference the brand is intended to make in people’s lives. You need to start there and work out how to best publicize the…
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    ideationz...a blog from rick s. pulito

  • The HeartBleed and the cloud burst…

    Rick Pulito
    11 Apr 2014 | 2:43 pm
    First of all, I am not a highly technical person. I don’t speak, write or generally understand “code”. I love technology for what it does, and I seek to understand where the horizon line begins and ends with all things digital. That said, when the media rant started earlier this week around the “HeartBleed bug”, I casually picked up the phone, called our CTO and asked him to explain to me, in layman’s terms, what all the hullabaloo is about. He did, and I went on about my business. My initial concern was all the engagement sites that our firm hosts and…
  • It’s a great day for an IPO!!

    Rick Pulito
    21 Mar 2014 | 12:23 pm
    Admittedly, on any given day, I don’t pay a lot of attention to the stock market. That said, I noticed this morning that five companies, across a wide band of industries, chose today to launch their IPOs. There was a sixth one that pulled out at the eleventh hour, but we’ll get to them later. The five newly minted stocks belong to a drug maker (Versartis, VSAR), a  network software play (A10 Networks, ATEN) , another technology company (Amber Road, AMBR), a finance company (TPG Specialty Lending, TSLX, and an e-commerce platform provider (Borderfree, BRDR). Each leverages new technology,…
  • “Look, mom, I’m a commodity!”…

    Rick Pulito
    19 Mar 2014 | 2:09 pm
    Everything changed once everyone got access to everything they need to make every decision they will ever need to make. Every want, every desire, every unmet need, all of them, can be shaped, defined, decided upon and largely fulfilled on, by every customer, every consumer, every user, at pretty much any time or any place. Welcome to land of commoditization. You think your value proposition, your technology, your price, your distribution, your breadth or depth of selection affords you a unique position in the marketplace? Okay. Maybe it does. But there are dozens if not hundreds of…
  • Selling branded mud in a rainforest…

    Rick Pulito
    21 Feb 2014 | 3:19 pm
    I find a dark irony in the fact that a company which peddles one of the most cost-ineffective devices for recognizing employee or channel performance, and staked their credibility on one of the most dubious concepts ever for performance management (the ludicrous and dangerous “Crowdsourced Performance Review”) has now seen fit to air all of their financial “dirty laundry” for the world to see in an IPO filing that, as a novice investor, strikes me as doomed to fail spectacularly. Over the past twenty-five years, I have witnessed some of the most remarkable disasters brought to the…
  • The Procrustean approach to employee engagement and recognition…

    Rick Pulito
    10 Feb 2014 | 12:07 pm
    Greek mythology tells of a son of Poseidon named Procrustes, who welcomed passersby into his home, fed them a warm meal, and invited them to spend the night. The catch: the guest would have to fit his iron bed just perfectly, neither too tall nor too short. Tall guests would find their limbs cut to the exact length of the bed. Shorter ones would be stretched on a rack until they satisfied the dimension of the bed. Too often, I sense that SaaS models assume a similar approach with the client. Technology built on a multi-tenant platform can be a highly effective and efficient model for certain…
 
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    Drew's Marketing Minute

  • Is creativity bad for marketing?

    Drew McLellan
    8 Apr 2014 | 8:54 am
    As a writer just typing the question – is creativity bad for marketing – hurts a little. Advertising and marketing people pride themselves on their creativity. After all, it’s one of the lures of the profession for most of us. But does it serve our businesses and our business goals? On the surface, it’s easy to argue that creativity is essential to good advertising and marketing. Whether it’s strategic nuances and insights, being innovative in your brand and how you express it, or marketing materials that capture the audience’s attention and imagination – all of those…
  • Danger! Distraction ahead!

    Drew McLellan
    14 Mar 2014 | 5:19 am
    There’s a lot of discussion around the notion that our attention spans are shortening. Forbes recently blamed it on social media and the nonstop 24/7 media barrage. While I think our uber plugged in lives certainly contributes, there’s more to the story. Yes, we are being bombarded with more information than ever before but we also distract ourselves when we don’t keep things in perspective. For example, one of the greatest dangers to our focus is actually all the attention we afford our competition. Should we keep an eye on them? Sure. But we shouldn’t let them pull us off course.
  • Who determines absolute value?

    Drew McLellan
    5 Mar 2014 | 4:18 am
    Many people, myself included, believe in the power of a strong brand. Brand positioning has influenced buying decisions for years and a company with a strong sense of their own brand and a commitment to authentically walking out that brand is at an advantage over their competitors. In the past, a great brand could significantly influence if not determine the absolute value of a product or service. But, is that marketing truth evolving? I’ve just finished reading the book Absolute Value, What Really Influences Customers in the Age of Nearly Perfect Information* by Itamar Simonson and Emanuel…
  • Should you be a content marketer?

    Drew McLellan
    12 Feb 2014 | 4:30 am
    Content marketing.  It seems like everyone’s talking about it. But what exactly is it and what can it do for your business? Odds are, if you’re doing any marketing at all — you’re at least accidentally dabbling in content marketing. But, should you be a content marketer?  Let’s look. First — it goes by many names.  Some people call it custom publishing or branded content.  Other people slap the label of social or digital marketing on.  And all of those names are accurate. Content marketing is a broad term for any marketing technique that creates and distributes valuable,…
  • Trends we can’t ignore

    Drew McLellan
    31 Jan 2014 | 4:00 am
      In marketing, we’re always being asked to look into the future and foresee what’s coming down the road. We get plenty of help as the New Year rolls in, as the predictions freely flow. One of the most comprehensive looks at the coming year is JWT’s Trend Report. Their report is the culmination quantitative, qualitative and desk research throughout the year. They identify the top ten trends that they believe will significantly impact the coming year and explore how these trends will show up and impact our day to day lives. It won’t surprise you that technology finds itself in the…
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    Tom Fishburne: Marketoonist

  • big data analytics

    tomfishburne
    13 Apr 2014 | 4:18 pm
    Marketers have never had more data at their disposal. The opportunity to glean insights by crunching all of these new sources of data is pretty intoxicating. Yet having access to the data is only one part of the equation. Making sense of the data is the harder part. Marketers sometimes forget the Statistics 101 maxim that correlation doesn’t imply causation. I’m also sensing a movement in business to follow data blindly without common sense questioning. As New Yorker’s Gary Marcus put it, “Big Data is a powerful tool for inferring correlations, not a magic wand for inferring…
  • mobile app

    tomfishburne
    6 Apr 2014 | 10:57 pm
    Marketers increasingly see mobile as an integral part of the marketing mix and have invested significantly in mobile apps. 92 of the world’s top 100 brands have at least one app on Apple’s app store. Yet most apps are completely lost in the clutter. There are over a million active apps for both iPhone and Android and 90% of people who downloaded an app are gone within 6 months. There currently isn’t a single CPG app on the Apple Store’s Top 200 list. Many branded apps completely miss the importance of utility. As Adweek writes, CPG apps typically (and unimaginatively) focus on…
  • the meeting after the meeting

    tomfishburne
    30 Mar 2014 | 5:21 pm
    The meeting after the meeting sometimes has more impact that the meeting itself. In many organizations, that’s where people share their real opinions and where the real decisions are made. A team might agree around the conference table, but then express doubts in the “safer” environment of the hallway or coffee shop. It’s a passive aggressive way to squash ideas, because the champion of the idea isn’t there to defend it. It can also be pretty toxic to an office culture. I’ve been working on a cartoon book idea about overcoming idea killers, and this meeting dynamic is one of the…
  • ad retargeting

    tomfishburne
    23 Mar 2014 | 9:01 pm
    Ad retargeting is on the rise — those ads that stalk you across the internet after you’ve even briefly visited a company’s site. Google is even testing cross-platform ad retargeting, so a site that you visit from your desktop can lead to ads served on your mobile devices. The potential of retargeting is huge for marketers — highly relevant advertising. The ads promise to reach audiences that have already shown interest in a brand by performing some action on their website. But retargeting is still a blunt instrument. Visiting a site is not necessarily a signal of intent. Even adding a…
  • growth hackers

    tomfishburne
    16 Mar 2014 | 10:31 pm
    There’s a growing movement in Silicon Valley to replace “Marketers” with a new position called “Growth Hackers”. Some are claiming that startups should eliminate their marketing teams altogether. I agree that marketers in general need to become more data-oriented and tech-savvy. I also respect many of the techniques that are getting categorized as “growth hacks”. But I seriously question that this narrow new job title somehow replaces or obviates the entire field of marketing. Everything that I’ve read about “growth hackers” seems like a part of the…
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    Personal Branding Blog - Stand Out In Your Career

  • Five Reasons Your Attitude Is Hurting Your Career

    Richard Kirby
    17 Apr 2014 | 2:30 am
    This post is about trying to help you, not about criticizing you. Please consider it in that light. Your attitude is one of the most important factors in creating your long-term career happiness. As noted in the first chapter of my career book, “Attitude is important in landing a job, keeping a job, and being proactively prepared to change jobs.“ Whether you recognize it or not, your attitude IS affecting your career…. either positively or negatively. In this article, I want to help alert you if it could be retarding your progress or standing in the way of achieving the…
  • Interview: Smart Money Smart Kids by Dave Ramsey And Rachel Cruze

    Dan Schawbel
    16 Apr 2014 | 6:36 pm
    I recently spoke to Dave Ramsey and his daughter Rachel Cruze, as they were releasing their new book “Smart Money Smart Kids: Raising the Next Generation to Win with Money“. Ramsey is America’s trusted voice o”.n money and business. His four New York Times best-selling books -Financial Peace, More Than Enough, The Total Money Makeover and EntreLeadership – have sold more than 7 million copies combined. The Dave Ramsey Show is heard by more than 6 million listeners each week on more than 500 radio stations and iHeartRadio. Cruze is a seasoned communicator and…
  • Are There Generational Differences in Expressing Appreciation?

    Dr. Paul White
    16 Apr 2014 | 12:30 pm
    Just as the 5 Love Languages have helped millions of couples improve their communication with each other, the 5 Languages of Appreciation in the Workplace is now drastically enhancing supervisors’ and colleagues’ ability to communicate authentic appreciation in the workplace. We know that traditional employee recognition programs aren’t effective in helping employees truly feel valued – in fact, the most common responses to employee recognition by front-line workers and supervisors are cynicism and apathy. Why? Because most employees question the authenticity of recognition that is…
  • Hard Close Loses to Selling Ethically

    Elinor Stutz
    16 Apr 2014 | 10:30 am
    Negotiating the fine line of exuberance for the service you are selling, versus becoming too aggressive in the sales process, is critical for establishing a sound sales foundation and future business. Knowing your boundaries and communicating them well is essential before getting started in all transactions. For example, an executive was recently heard advising his sales team as follows: “You need to relay to your prospective clientele that if they choose to not purchase, a report indicating their unwillingness to move forward will be sent to headquarters.” Imagine the outrage the…
  • Finding a Job Is a Nonsport Competition

    Alex Freund
    16 Apr 2014 | 2:30 am
    In principle, getting hired is a simple two-step process: creating an attractive enough resume to be invited for a job interview and then acing it. In practice, getting hired is significantly more difficult because many people are competing for the same single job opening. Relative to the vast number of available résumés, only a minuscule fraction of them are good enough to compel the reader to further explore the individual’s candidacy. And then, once in the race, the candidate faces another competition by needing to outshine the others who interview for the same job. There are two…
 
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    CoreBrand News and Views

  • Brand extensions: Fast food brands going even faster

    15 Apr 2014 | 9:00 pm
    With the current trends toward healthier eating, and casual dining serving healthier foods, speed eating isn’t as desirable as it once might have seemed. Read more...
  • How to build a powerful brand

    14 Apr 2014 | 6:56 pm
    Recently, CoreBrand has released our annual Top 100 Most Powerful Brands report. In reviewing our rankings – and the data that supports them – we've discovered some consistencies among those brands in the top 100. We find it's not about doing one thing well, but about finding a way to implement an integrated plan that addresses awareness, reputation, confidence in management and performance. Read more...
  • Primary vs. secondary brand intelligence: The right research for the right reasons

    8 Apr 2014 | 9:00 pm
    If you were to ask one of our clients “what are some of CoreBrand’s defining characteristics?” I would venture to guess that aside from saying CoreBrand is populated by very nice and scary smart people (IMHO), they would also mention BrandPower, a proprietary database that measures the impact brand has on business, as being at the heart of what we do. But what they may not know is how multi-dimensional our research capabilities are, meaning that it encompasses all kinds of methodological approaches and data sourcing, including primary and secondary research methods to help develop a 360…
  • How to Drive a Brand Into a Ditch

    2 Apr 2014 | 9:00 pm
    CoreBrand recently released its Top 100 Most Powerful Brands Reportour proprietary research that provides a market-view evaluation of brand strength across a range of industries and business categories. One of the more interesting aspects of the annual report, aside from the overall ranking of brand strength among leading, publicly traded Fortune 1000 companies, is being able to see what brands have been winners, and what brands have been losers over the past year in terms of their brand strength improving or declining. Read more...
  • Vocal Brands: Put the emphasis on the right syllable

    31 Mar 2014 | 9:00 pm
    After having dived into the murky lagoon that is audiobook recording, I’m fascinated in how voice actors and actresses are truly brands within themselves. Some are more widely known than others. A few are one-hit wonders. Others are so versatile you wouldn’t even realize just how many pieces of media they’re in. Read more...
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    Igor

  • Our Latest Naming Work: LiveWire

    igor
    15 Apr 2014 | 11:41 am
    Tax Preparation with a Live Preparer Online. LiveWire “Financial Services” is one of the most crowded trademark / intellectual property sectors, but if you know what you are doing you can still find the perfect name:
  • Tesla – Anatomy of a Great Company Name

    igor
    15 Apr 2014 | 11:40 am
    Tesla is a fantastic name for revolutionary electric car company, but not a name that could navigate a typical corporate naming process and survive. The death of a thousand cuts would include: We can’t acquire Tesla.com, we’d have to use Teslamotors.com, a non-starter. Electrificity.com is available. Let’s go with “Electrificity” instead. We can get the domain. Nicola Tesla’s inventions were all in AC, not the DC battery power the cars use. Edison was the man when it came to DC. Tesla advocated the opposite Most people don’t know who Tesla was…
  • Best Birthday Card We’ve Seen

    igor
    13 Apr 2014 | 6:43 pm
  • Lost In Translation, But Powerful As Hell: “Don’t Mess With Texas”

    igor
    8 Apr 2014 | 1:12 pm
    “Don’t Mess With Texas” may come across as typical Texas bravado, but it was coined in 1985 as the slogan for a statewide anti-littering campaign. Prior to that, it did not exist. Via Wikipedia: “At the time the state of Texas spent about $20 million annually to clean litter from highways. McClure[from ad agency GSD&M] said that “bubbas in pickup trucks” who regularly littered beer cans and other items out of vehicle windows and ordinary Texans who believed that littering was a “God-given right” were targets of the advertising campaign. “McClure…
  • The Igor Naming Guide

    igor
    6 Apr 2014 | 10:04 am
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    GIRVIN | Strategic Branding Blog

  • Mystical Brands

    Tim
    15 Apr 2014 | 8:02 am
    Brandspirit and the building of spiritual and mystical brands What is the shadow brand, and what is the brand of light? For a long time, it’s been said — “you can’t use that word ‘spiritual’ around business people, it will scare them off. Use ‘mystical’ — get outta here!” I never listened — even to the most well-intentioned colleagues. Because in my explorations of brand, it is all there. The inherent character of brand — its very etymology is fire. What does that mean for a business? Set it on fire? No, it would imply…
  • The Weaving of the Alphabet

    Tim
    10 Apr 2014 | 8:10 am
    Designing the Alphabet of the Film, “The Matrix.” The metaphors of threading, rain, flow and the loom of meaning in context Working with Warner Brothers, Joel Silver and the Wachowski siblings on “The Matrix” was a highlight in a string of theatrical advertising design encounters. Enthusiasm and embracement of the holistic concept of the film’s premise — a coded sheathing of the reality of one world perceived, concealed behind the encryption of a filtered film of transportive coding that layered the folded sino-anglo numeric and alphabetic time of one world…
  • I COULD TOUCH YOU

    Tim
    8 Apr 2014 | 7:56 am
    WHEN I GET CLOSER, I KNOW MORE As I touch something, I can feel inside. Isn’t it so, for you, that when you touch something, you know more? In a conversation, touching the person that you’re communicating with, adds a series of punctuations and pauses that accentuate the movement and flow of that conversation. And two, it’s an adhesive, it’s a reach between the space of people in their place, to each other. But touching is, as well, something of another degree of holistic sensation, when you’re designing for touch, it could be imagined as a degree of reaching…
  • THE CONCEPT OF RECREATION

    Tim
    3 Apr 2014 | 8:07 am
    WHEN YOU GO BACK, TO A PLACE OF QUIET, IN THAT PAUSE, RE-CREATE. The journey of creativity is an ebb and flow of the fluency of finding the beauty that is right for you, that you could find, discovering — and that you could make yourself, in your recreation. We start and stop, we ignite and fire up, we become the flame of our intention and focus. Some, to journey, fire to flame and to flare out. What I notice in the patterning of my journey, the red threading of creativity is that the tendril curls and coils in a concatenation that knots itself like a recurring song. Ideas that I found…
  • What Do You Wonder At?

    Tim
    1 Apr 2014 | 7:58 am
    Wonderment and Wow. I realized that for me, the sense of wow, and the state of wowness, suggests the bridge to wonderment. I’ve written about wow in the past. Wow is a Scottish word from the 1500s — and it links to amazement. One might suggest that to be amazed is to be caught in a labyrinth — the journey of a maze, which is a path of unexpected discoveries — confounding and never easy. To be in a maze is to be lost, and to find the route to being found – yourself, embraced in the center of a maze, and to find the pathway outwards. You come in from the edge, the…
 
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    The Engaging Brand

  • How to Build a Career to Be Proud Of!

    Anna Farmery
    16 Apr 2014 | 1:32 am
    You are busy, your list of things to do is huge and that feeling of frustration from being overwhelmed just won't go away.... So you think "What the heck!" (Or something similar!) and you start cutting a few corners believing no one will ever know.... And for a while no one does but worse that that....the decision you took to cut those corners has moved from one isolated incident to a way of working. Worse of all you don't even realise it half the time! When you are tempted to cut corners....STOP! Take a minute and ask why are you having to cut corners? Ask...(Tweet this) If too much to do,…
  • 4 Ways to Turn Problems into Profit

    Anna Farmery
    15 Apr 2014 | 3:25 am
    Problems are annoying. They give us extra work, they side track us from our everyday work and they sap our energy. That is one way of looking at problems however I prefer a different way.... Why? Because problems abound and if we take this view then we will spiral into a negative mindset and a negative mindset is the worst possible outcome for anyone in business. So....I prefer to see problems as opportunities for no other reason that this...THEY ARE! Problem 1 - the customer has a problem with your product, service, quality etc These are the best kind of problems because these are a TRUE…
  • Are You A Good Parent to Business Ideas?

    Anna Farmery
    14 Apr 2014 | 2:01 am
    In Bob's Guide to Social Leadership Super Powers, there are 30 days of challenging business questions to help you grow your business. Why questions and not answers? Simply because there is no ONE answer for all business types. It is a fallacy to think there is.... The art of business is knowing which questions will lead your business to the answer that is right for you. Here is one chapter from the Guide which may help you think differently today. Are you a Good Parent to Business Ideas? I see leadership and management neglecting a creative business culture. Ideas are not just for Christmas…
  • Show 481 - Advice on Better Writing and Living

    Anna Farmery
    13 Apr 2014 | 3:38 am
    The Engaging Brand podcast covers social marketing, business ideas and brand marketing tips. Remember as a subscriber  you can download 30 Lessons on Social Leadership Powers - the new ebook for just 99p using the discount code ilovebob. This week Anna Farmery speaks with author and speaker Jeff Goins. We discuss How writing is 'words with intention'. How writing requires intention for the 'why', the 'what' and who you are writing for. Who should you write for.....yourself or your audience. The Writers Manifesto. How writing for your audience is like writing a love letter! How to…
  • The Art of a Great Social Media Presence

    Anna Farmery
    11 Apr 2014 | 7:01 am
    How on earth do you keep up to speed with everything on the web? You can't! That is why focus is absolutely key to your social marketing strategy. You can't be present everywhere.....however....you can be present in each moment on the web. (Tweet this) Even in everyday life away from the Internet, we cannot visit each potential customers house or join every conversation....but when a customer rings or you meet someone at a networking meeting then you can and will devote your full attention. The web is the same. It is true that you cannot possibly be on every site, engaged in every…
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    Adweek : Advertising & Branding

  • Data Is Transforming This Experiential Marketing Agency

    16 Apr 2014 | 5:59 pm
    Specs Who Co-founders Brook Jay (l.), CMO, and Sarah Eck-Thompson, COO What Experiential marketing agency Where Chicago Proponents of experiential marketing argue that it’s the original real-time marketing discipline where brands get directly in front of consumers and acquire immediate feedback. Now data may help support that case with efforts like All Terrain’s work for client The Cosmopolitan hotel and casino in Las Vegas. Last year, the agency gave United Airlines travelers on Vegas-bound flights stylish playing cards featuring offers at the venue. Backed by a digital program…
  • Sperry's Top-Sider Battles a Flotilla of Imitators

    16 Apr 2014 | 5:58 pm
    As legend has it, Paul Sperry—Dartmouth man, World War I naval officer—was sailing his cutter Sirocco on a cold day in 1935 when he nearly slipped on the wet deck and killed himself. Apart from his near-death experience, Sperry also noticed how his shipmate (a cocker spaniel named Prince) navigated the slippery teak without trouble. Later, examining his furry friend’s paws, Captain Sperry noticed the fine ridges in the pads of Prince’s feet and had an idea. Taking a flat-soled shoe and a pen knife, Sperry cut deep grooves in the rubber, which not only furnished him…
  • Milk-Bone Gets Into the Teeth Brushing Business

    16 Apr 2014 | 2:33 pm
    Arnold's new campaign for Milk-Bone Brushing Chews features and everyman-type named Ted and his dog, Rudy. The duo appears in a series of online videos and a TV ad that illustrate the different benefits of the new product, a snack-cum-tooth cleaner that's taking on the likes of Greenies and Dentastix. The TV ad broke this week. “A lot of times you see advertising in the pet space that tries to hold up a mirror to the customers,” said Arnold creative director Tristan Kincaid, explaining that his agency went a different route. “We wanted to find an interesting guy that…
  • Vivint Taps Deutsch L.A.

    16 Apr 2014 | 2:06 pm
    Deutsch L.A. wants to popularize the next generation of smart technology. The Interpublic agency has been tapped by Vivint to lead creative and strategic duties for the home automation services provider. With more than 800,000 installations, the Provo, Utah-based company is the largest home automation player but will now be facing tough competition from the likes of Google, which just bought Nest in February, for $3.2 billion; Apple, AT&T and Verizon. Vivint itself was acquired by private equity investment firm Blackstone Group in late 2012 for more than $2 billion. In addition to home…
  • Mazda Takes One Awesome Road Trip Through 60 Instagram Posts in Grid View

    16 Apr 2014 | 10:42 am
    For brands, the road to standing out in social media can be a slippery slope. But Mazda and JWT Canada collaborated on a pretty interesting marketing journey on Instagram. Over the course of three months, the carmaker posted images and videos that plotted the course of a Mazda vehicle. But not only was each post meticulously detailed and art directed, they all fit together like puzzle pieces to make a growing scene of a road when viewed as a grid layout on Mazda Canada's mobile Instagram page. Three posts were added at a time, every week or so, adding one more layer to the three-column…
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    Brains on Fire

  • On Community and Healthy Brands.

    Robbin Phillips
    16 Apr 2014 | 6:00 am
    Science has proven that social connections and community play a major factor in a person’s health and well-being. (Just google Social Relationship and Health -or- Community and Health.) I’ve written about the Gallup WellBeing index before because I find it wonderful and validating and important that two out of five of the Gallup WellBeing Index measurements focus on relationships and community. Those five indexes are:   » Purpose: Liking what you do each day and being motivated to achieve your goals » Social: Having supportive relationships and love in your life » Financial:…
  • Friday Fotos | Edition 10

    Amy Taylor
    11 Apr 2014 | 8:05 am
    Good times at #Grok14 A Brains best-kept secret: the kid’s grilled cheese with fries at Rick’s is not only an acceptable adult meal – it will only set you back $4. “You can’t depend on your eyes when your imagination is out of focus.” – Mark Twain Follow Brains on Fire on Instagram @bofoagram   The post Friday Fotos | Edition 10 appeared first on Brains on Fire.
  • Message Matters: Shocking a Conversation to Life

    Amy Taylor
    10 Apr 2014 | 6:38 am
    “All stories have a curious and even dangerous power. They are manifestations of truth — yours and mine. And truth is all at once the most wonderful yet terrifying thing in the world, which makes it nearly impossible to handle. It is such a great responsibility that it’s best not to tell a story at all unless you know you can do it right. You must be very careful, or without knowing it you can change the world.” -Vera Nazarian As a writer, it will come as no surprise to anyone that I fully subscribe to the theory that words have the power to change the world. I also believe…
  • Giving “Neue” Life to Comic Sans

    Amy Taylor
    9 Apr 2014 | 1:00 am
    Remember the YouTube video “David After Dentist?” Today’s blog post is a serving of “IS THIS REAL LIFE?” with a side of Fontpocalypse, but it will also tug at the heartstrings of anyone who loves a good comeback story. We’ve all heard the saying, “When life hands you lemons, make lemonade” (or a gin and tonic, depending on who you’re talking to), but what to do when life hands you a font that has been cherished by kindergarten teachers — and ridiculed by everyone else — since it first came on the scene in 1994? Australian…
  • DOs + DONTs of Community

    Geno Church
    8 Apr 2014 | 6:57 am
    Five question to ask before getting started… Why do you want a people-led community for your organization? What is your goal? (Hint: it can’t just be sales.) Do hand-raisers already exist? Who’s going to be in charge? In other words, who’s going to run the program? How fast will the program have to be seen as successful? DOs AND DONTs OF COMMUNITY Do engage with and elevate hand-raisers Don’t use your evangelists as mouthpieces Do work to build relationships with both influencers and advocates Don’t confuse social network size with authentic passion Do give people the…
 
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    Unbound Edition

  • Storytelling Q&A With A CSR Expert

    16 Apr 2014 | 10:54 am
    I recently connected with Susan McPherson (@susanmcp1), head of communications consultancy McPherson Strategies, to discuss the role of corporate storytelling in CSR and sustainability initiatives. Susan, named one of the “Smartest Women on Twitter” by Fast Company magazine and the founder of the popular bi-weekly #CSRChat, has spent her career focusing on the intersection between brands and social good.
  • How Colors Affect Your Purchase Decisions

    16 Apr 2014 | 7:17 am
    What color signal does your brand project? With the average human brain processing visuals 60,000 times faster than text, it's important for brands to recognize the important role that color plays in purchasing decisions.
  • Secrets To Great Content Marketing: Value, Place, And Being The Best

    16 Apr 2014 | 7:04 am
    What’s the secret to doing effective content marketing? You might pinpoint a number of essentials—how frequently you write and publish, the precision of your targeting and segmentation, the breadth of your social communities.
  • 5 Myths About Millennial Consumers

    16 Apr 2014 | 7:00 am
    Like any generation, millennials are more than the sum of their stereotypes. If you want to connect with this coveted demographic, it's time to let go of these tired beliefs.
  • 10 Myths About Social Networking For Business

    16 Apr 2014 | 6:55 am
    There is so much noise about social media, much of it not very helpful. Myths about how and why to use these networks abound, spread by networking neophytes and so-called experts (like me) alike. What none of us can afford is to stand by and watch it all unfold, for there is money to be made. Here, then, is a comprehensive guide to networking misconceptions, each accompanied by a tangible action plan that you can take right now.
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    The L Bhat

  • The Popularity of Investing In Gold

    admin
    20 Mar 2014 | 1:46 pm
    When it comes to investments in valuable metals, gold is the most popular with companies like Fidelity gold. This is because investors look to it as a harbor or shield against difficult social, political and economic financial crises. These include social unrest, wars, national debt burden, inflation, currency fluctuations and investment markets failure. Just like the other markets, gold is a target for speculation especially when derivatives and futures contracts are involved. The other factor that makes it reliable enough to be sold off during financial difficulty is because its price has…
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    Movéo: Get There

  • Shape email marketing with data

    Movéo Team
    16 Apr 2014 | 7:05 am
    Data is a popular marketing topic, for good reason. Data-driven strategies are a direct corollary to business growth, and that won’t change anytime soon. In fact, it will only become more essential that companies adopt data optimization at their core. Data should shape every aspect of marketing strategy and decision making, including email. It’s easy for companies to send regular emails to leads, but subscription lists typically hold vast amounts of untapped data. Examining that data and applying the results to your email marketing strategy will increase engagement and your return on…
  • Email marketing meets mobile

    Movéo Team
    14 Apr 2014 | 6:30 am
    There’s no denying this recent development in marketing: mobile is essential. People are consuming more and more content on-the-go, and these numbers will continue to rise. In fact, mobile is predicted to surpass desktop internet usage as early as this year, because Americans are spending 8%, or two hours, of every day on their mobile devices. One out of every four internet searches takes place on mobile, and the mobile market is predicted to generate 35% more spending in 2015 than it did in 2012. Email marketing is no different. Believe it or not, 49% of emails are now opened on mobile…
  • Why email marketing trumps social media in B2B

    Movéo Team
    11 Apr 2014 | 6:30 am
    In the past few years, social media and mobile devices have taken our world by storm. As a result, many marketers have been asking if email is dead. The answer, especially in B2B, is that email marketing is alive and well. Last week, we mentioned that there are nearly twice as many email users as Facebook and Twitter users combined. That alone should be enough to prove email’s prominence over social media, but today, we’re sharing additional reasons that email is more valuable than social posting. Email marketing deserves just as much, if not more, dedicated work and strategy as ever…
  • Email marketing’s amazing ROI

    Movéo Team
    9 Apr 2014 | 6:30 am
    According to the Direct Marketing Association, email marketing’s ROI is a whopping 4300%. If you ask us, that’s just another reason we can confidently say no, email marketing is not dead. According to Marketing Sherpa’s 2013 Email Marketing Benchmark Survey, 60% of marketers say email marketing is producing an ROI at budget time. Even many those who don’t report an ROI expressed an expectation that one will develop. The strong ROI of email marketing is largely due to the ease of testing and optimization that it offers. These high returns have not suffered as a result of social…
  • If content is king, email is its queen

    Movéo Team
    7 Apr 2014 | 6:30 am
    Content marketing is frequently in the spotlight for its ability to demonstrate thought leadership and stimulate lead generation by providing value. In fact, 58% of B2B marketers reported plans to increase their content marketing budgets in 2014, and this number is likely to keep climbing. We believe firmly in the power of content, and that one essential part of every company’s strategy should be email marketing. If content is king, email is its queen. Every effort to demonstrate thought leadership through content production can be enhanced and supported through email. Your content…
 
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    Celebrity Branding Agency » Blog

  • Social Media Marketing: Four Reasons You Can’t Afford to Wait to Get Involved

    admin
    11 Apr 2014 | 9:09 am
    We’ve written lately about how to get started on social media, but in case you’re not yet convinced that you need to get on social media, this blog entry is for you. As a business owner, social media platforms such as Facebook, LinkedIn, and Twitter give you the opportunity to reach a potentially huge audience for very little cost. Here are four reasons you can’t afford to wait to get involved: 1) Your competitors are on social media. Whether you are on social media or not, you can count on this: you have competition on social media. Businesses in all sorts of industries, from…
  • Getting Started on Social Media: Four Steps for Success

    admin
    14 Mar 2014 | 9:25 am
    By now you have heard how important social media is for marketing purposes, and particularly for small businesses who don’t have the multi-million dollar budget to advertise through more traditional channels. If you’re convinced that your business needs a social media presence but aren’t sure how to begin, here are four keys steps in the process. If you’d like some help along the way, please don’t hesitate to contact us! 1) Select the right platforms for your business. The “Big Three” social networks are Facebook, Twitter, and LinkedIn. Nearly as popular are networks like…
  • Celebrity Branding Online: Four Common Social Media Mistakes to Avoid

    admin
    11 Feb 2014 | 1:50 pm
    The internet in general, and social media specifically, have revolutionized the way small businesses market themselves. Today, reaching an audience of thousands or even millions doesn’t require a six-figure marketing budget. With the right strategy and proper execution, even a small Mom-and-Pop shop can reach a large audience with their marketing message. So it’s no surprise that businesses all across the country have turned to social media in order to bolster their marketing efforts. But as with most things in life, there is a learning curve, and many small businesses are forced to learn…
  • Personal Branding 101: Are You Leveraging the Power of Social Media?

    admin
    14 Jan 2014 | 1:14 pm
    As we kick off the New Year, it’s an opportune time for business owners to evaluate their branding and marketing efforts and look for opportunities to improve. And one of the best ways to do this, if you aren’t already, is to tap into the power of social media. Social media platforms offer business owners an effective and cost-efficient way to reach their target audience. In this blog entry, we’re going to cover the “big four” social media platforms and a few others. Are you taking advantage of each of them? 1) Facebook. Facebook, the world’s most-used social network, is a great…
  • Take Your Personal Brand to the Next Level in 2014

    admin
    12 Dec 2013 | 8:04 am
    The holiday season is here, and the New Year is right around the corner. That makes this an ideal time to pause and reflect on the state of your business as 2013 winds down and the New Year begins. We’d like to encourage you to take a few moments over the next weeks to evaluate the state of your personal brand. Have you built a brand that establishes you as the unquestioned CelebrityExpert® in your market? Does your brand give you the ability to lock out the competition and build a loyal clientele? If your brand isn’t where you’d like it to be, here’s the good news: 2014 offers you…
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    Latest Thinking

  • GM’s Billion Dollar Week in Washington

    ggrabowski
    31 Mar 2014 | 12:00 am
    Two weeks ago, Toyota agreed to a record $1.2 billion settlement with U.S. regulators for the company’s alleged mishandling of its recall during its unintended acceleration crisis. Now it’s General Motors’ turn under the government’s harsh spotlight. GM CEO Mary Barra goes before Congress this week to answer questions about the company’s sluggish response to faulty ignition switches linked to numerous accidents and at least 12 fatalities. Specifically, lawmakers want to know why it took more than 10 years for GM to recall more than 2.2 million Chevy Cobalts and other small cars…
  • Elizabeth Moeller on a New Wave of Investment in Water

    sdavis
    18 Mar 2014 | 12:23 pm
    In this LEVICK Insights video interview, Elizabeth Moeller, a Partner at Pillsbury Winthrop Shaw Pittman LLP, discusses how recent and expected developments in U.S. water policy may lead to a new wave of investment spurred by public-private partnerships. With billions of dollars flowing to the EPA and Corp of Engineers to improve water quality, flood control, and hydro-electric power generation, as well as the expected passage of the Water Resources Development Act, we may soon see significant investments from private equity groups seeking to leverage the current political landscape into…
  • Greg Laughlin on the Future of Government Bailouts

    sdavis
    18 Mar 2014 | 12:02 pm
    In this LEVICK Insights video interview, Greg Laughlin, Senior Counsel at Pillsbury Winthrop Shaw Pittman LLP, discusses the legislative steps being taken to prevent future large-scale government bailouts of distressed financial institutions. From implementation of the Dodd-Frank Act to the introduction of the PATH Act in the U.S. House of Representatives, efforts are underway to end bailouts by placing greater emphasis on private capital solutions that diminish the need for taxpayer dollars.
  • The Gainful Employment Battle Begins Anew

    nurwitz
    17 Mar 2014 | 7:56 am
    By Neal Urwitz We’ve written that the next three years are going to be difficult for for-profit colleges. The Administration, veterans’ advocates, and scores of others have come to believe that for-profits do nothing but saddle unsuspecting people with debt while not providing a useful education. Whether they deserve it or not, for-profit colleges knew they were going to see another attack. Last week, the attack came. The Obama Administration put forth new regulations – known as “Gainful Employment” – mandating that student debt accrued while attending for-profit colleges not…
  • How to Measure the Success of a SEM Campaign

    plamotte
    13 Mar 2014 | 9:51 am
    U.S. advertisers spent more than $109 billion on online ads in 2013, and that does not seem to be slowing down. In fact, digital advertising increased by 3 percent last year. Companies are becoming increasingly more familiar with the benefits of search engine marketing (SEM), which can make your website more visible to those who may not have found it organically. Using paid ads, companies are seeing an increase in website traffic, brand awareness, and in some cases, sales. The price of your campaign will depend on a wide range of factors, including specificity of targeting and desired reach.
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    The Fresh Peel // Ripe Brand Strategy. Juicy Insights and Trends.

  • Is All Press Good Press? Making Reporters Fall in Love with Your Startup

    Ivan Serrano
    20 Mar 2014 | 7:40 pm
    In the world of small business marketing, consumers tend choose one product over another solely because of how recognizable a brand is. While an off-brand product will usually be less expensive, many would rather spend the extra cents (or dollars) for a better known product. So how can you get your own brand to stand up to the competition? It’ll take much more than a bold logo and pretty packaging, as building a brand is essentially developing an identity– one that is not like anyone else’s. In order for a brand to succeed, you need to convey experience, engage with your customers,…
  • Role of Channels in the Customer Journey

    Chris Wilson
    13 Mar 2014 | 6:57 am
    In Experian’s latest 2014 Digital Marketer: Benchmark and Trend Report, they asked marketers to identify how each of 12 channels fits into their customer’s journey, choosing whether each has a “greeter” role (creating awareness), operates as an “influencer” (generating interest) or is a “closer” (getting the sale). Here are some takeaways from their findings: 82% of marketers see the role of social media as a channel to create awareness or generate interest. Only 4% say that social media “gets the sale.” Website and email are seen as the top channels for…
  • A One-Two Step Combo: Five Reasons Why You Should Add a Blog to Your Shopping Cart

    AC
    13 Mar 2014 | 6:38 am
    A well-trained boxer or martial artist knows the value of a one-two step combination during a match. A jab-hook or punch-kick combo at a pivotal moment of any battle can easily seal the deal and wrap things up without any further delay. The same principle can easily apply to using your eCommerce shopping cart to seal the deal when converting your customers. However, instead of using a jab-kick, you want to use the blog-shopping cart method for a number of different reasons. Keep the Customers Informed By using quality content throughout your blog, you will be able to keep your customers and…
  • Visual History of Google Algorithm Changes [Infographic]

    Chris Wilson
    11 Mar 2014 | 7:17 am
    When it comes to any subject or craft, it’s important to know the history behind how it got where it is today. HubSpot does a great job of outlining the history of Google’s Algorithm changes. Via: Hubspot
  • Premium Packaging Best Practices For Online Businesses

    AC
    11 Mar 2014 | 6:32 am
    A lot of online businesses tend to think that after creating and listing products for sale, the job is done. Realistically however, creating and selling items is only half the story; an impression has to be made. Because packaging items to be shipped is usually the first experience customers receive for a business, a good packaging job can be the difference in brand loyalty and one time purchase. The Ecommerce Packing Survey of U.S. Consumers from last year reveals that retailers adopting premium packaging benefit in marketing, customer loyalty and advertising. And when it is executed as a…
 
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    Celebrity Branding Agency » Blog

  • Social Media Marketing: Four Reasons You Can’t Afford to Wait to Get Involved

    admin
    11 Apr 2014 | 9:09 am
    We’ve written lately about how to get started on social media, but in case you’re not yet convinced that you need to get on social media, this blog entry is for you. As a business owner, social media platforms such as Facebook, LinkedIn, and Twitter give you the opportunity to reach a potentially huge audience for very little cost. Here are four reasons you can’t afford to wait to get involved: 1) Your competitors are on social media. Whether you are on social media or not, you can count on this: you have competition on social media. Businesses in all sorts of industries, from…
  • Getting Started on Social Media: Four Steps for Success

    admin
    14 Mar 2014 | 9:25 am
    By now you have heard how important social media is for marketing purposes, and particularly for small businesses who don’t have the multi-million dollar budget to advertise through more traditional channels. If you’re convinced that your business needs a social media presence but aren’t sure how to begin, here are four keys steps in the process. If you’d like some help along the way, please don’t hesitate to contact us! 1) Select the right platforms for your business. The “Big Three” social networks are Facebook, Twitter, and LinkedIn. Nearly as popular are networks like…
  • Celebrity Branding Online: Four Common Social Media Mistakes to Avoid

    admin
    11 Feb 2014 | 1:50 pm
    The internet in general, and social media specifically, have revolutionized the way small businesses market themselves. Today, reaching an audience of thousands or even millions doesn’t require a six-figure marketing budget. With the right strategy and proper execution, even a small Mom-and-Pop shop can reach a large audience with their marketing message. So it’s no surprise that businesses all across the country have turned to social media in order to bolster their marketing efforts. But as with most things in life, there is a learning curve, and many small businesses are forced to learn…
  • Personal Branding 101: Are You Leveraging the Power of Social Media?

    admin
    14 Jan 2014 | 1:14 pm
    As we kick off the New Year, it’s an opportune time for business owners to evaluate their branding and marketing efforts and look for opportunities to improve. And one of the best ways to do this, if you aren’t already, is to tap into the power of social media. Social media platforms offer business owners an effective and cost-efficient way to reach their target audience. In this blog entry, we’re going to cover the “big four” social media platforms and a few others. Are you taking advantage of each of them? 1) Facebook. Facebook, the world’s most-used social network, is a great…
  • Take Your Personal Brand to the Next Level in 2014

    admin
    12 Dec 2013 | 8:04 am
    The holiday season is here, and the New Year is right around the corner. That makes this an ideal time to pause and reflect on the state of your business as 2013 winds down and the New Year begins. We’d like to encourage you to take a few moments over the next weeks to evaluate the state of your personal brand. Have you built a brand that establishes you as the unquestioned CelebrityExpert® in your market? Does your brand give you the ability to lock out the competition and build a loyal clientele? If your brand isn’t where you’d like it to be, here’s the good news: 2014 offers you…
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    Logo Design Blog

  • Great logo’s help you in gaining a diverse audience globally

    Ben Johnson
    14 Apr 2014 | 10:24 pm
    There is a famous saying by Karl Lagerfeld that “Logos and branding are so important. In a big part of the world, people cannot read French or English–but are great in remembering signs” Even if someone doesn’t understand English they know what the Logo Design of apple signifies they know the importance of the company  [ Read More ]
  • A good logo can say more about your company than any other marketing tool

    Ben Johnson
    14 Apr 2014 | 12:03 am
    A logo for any company small or big will represent your company on many levels and on various platforms. Be it print or marketing. To begin with, without a logo it would be impossible for your customers to identify you from anyone else and you or any business won’t ever want that to happen isn’t  [ Read More ]
  • Make your sweetie feel loved this valentine’s!

    Ben Johnson
    13 Feb 2014 | 10:55 pm
    Through the ages, the roots of St Valentine have passed several legends leading us to celebrate Valentine’s Day. The Cupid, the Roman god of love represents Valentine’s Day. It is a day for sweethearts! It’s the day to share and respect the love with people around. It is the day to show your feelings and  [ Read More ]
  • Christmas a holiday for everyone to enjoy!

    Ben Johnson
    12 Dec 2013 | 11:24 pm
    Christmas is right around the corner and right after Christmas we have New Year waiting for us, December is the month of holiday, family reunion, friend’s reunions, family time, relaxation etc. It is also the time when most of the businesses have their profits at the peak with maximum sales and sale out.  It is  [ Read More ]
  • Your Company’s Logo Design and Website Design are your most worthy internet marketing tools

    Ben Johnson
    29 Nov 2013 | 3:03 am
    The first building block for designing the face of any new brand is its logo. To make it simpler it’s a little symbol or sign that carries a lot of meaning and weight of the company. These visual design symbols are very important because they are the most effective tools that allow others to distinguish  [ Read More ]
 
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    yinkaolaito.com - the branding gavel, brand communication expert, nigeria brand consultant, social media expert

  • Trends in Nigeria Social media platform use

    yinkaolaito
    15 Apr 2014 | 3:18 am
    One thing about life is its ever changing status. Nothing is static. Things keep revolving. Social media platform tools have continued to be relevant in sharing knowledge, networking, brand engagement and promotion among others. Since 2008 when many Nigeria users began to create accounts and applied social media tools to their daily living, things have […]
  • Negative Online content? 3 best ways to deal with it

    yinkaolaito
    7 Apr 2014 | 3:12 am
    We live in the age of technology with lots of opportunities and challenges for brand owners. There is the daily challenge of phishing, hackers and many other associated problems. There are people who just want to destroy others by all means with no just cause. In our clime, the major challenge here has to do […]
  • Digital Media, Democratic value changes and accountability

    yinkaolaito
    3 Apr 2014 | 4:59 am
    Democracy is define as government by the people for the people and by the people. While this is an age long cliché, many developing and low income countries still struggle to understand and practice the import of this truth. The business as usual method of thinking they could permanently enslave the citizenry keeps ringing bell […]
  • Online Business relationship: how to safeguard your brand

    yinkaolaito
    1 Apr 2014 | 4:59 am
    Great relationships (whether business or personal) are usually built on values and other factors that can promote mutual benefit. We cannot run away from building great business partnership online today. But there are attendant challenges that we must watch out for so  we do not become victims of sharp practices that have become part of […]
  • 6 Impacts of Innovation and creativity on corporate digital media activities

    yinkaolaito
    17 Mar 2014 | 3:25 am
    The digital age comes with opportunities, demands and trying challenges. Making headway does not come easy also except if you want to join the bandwagon.  There is need for you to have long and medium term goals. More importantly you must not forget the two major tools associated with outstanding development: Innovation and creativity. This […]
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    We First Blog

  • 6 Steps to Unlocking Employee Passion and Propelling Your Social Purpose

    Simon Mainwaring
    8 Apr 2014 | 10:51 am
    In Give and Take: A Revolutionary Approach to Success, Wharton Professor Adam Grant examines the correlation between personal contribution and professional productivity within large organizations. In doing so, Grant examines an issue at the heart of the future of business: how to inspire employees to bring their best and full selves to work in ways that have a positive impact on the planet and our future. For too long, the majority of huge corporations have overlooked their greatest untapped asset, the full potential of their employees. Many people who work inside large organizations are…
  • How Conscious Capitalism is Driving Business and Social Change

    Simon Mainwaring
    1 Apr 2014 | 9:51 am
    Each year, the Conscious Capitalism Movement holds an event that provides marketing leaders with insights on how to marry purpose and profit in ways that build their business and a better world. I’m thrilled to participate in one of these practicums this year, sharing best practices and case studies around the art and architecture of customer community building. The fundamental premise behind the Conscious Capitalism movement and the training event, is that the private sector is facing an increasingly urgent responsibility to play a positive role in society. Raj Sisodia, who earlier…
  • Why Integration is the Key to the Impact of a Brand’s Social Purpose

    Simon Mainwaring
    24 Mar 2014 | 10:45 am
    A couple of weeks ago I had the pleasure of keynoting at the annual ACCP conference, the Association of Corporate Contribution of Practitioners. This event brings together corporate responsibility and Foundation leads from many of the country’s largest F500 brands and the topic of discussion was how to build the business of a brand by sharing the story of its good work more effectively so it can increase those social impact efforts. ACCP Slides in Las Vegas – We First from Simon Mainwaring I encourage you to download these slides and share them with your team, as I am confident that…
  • Coca-Cola On How Brand Story Shapes Brand Leadership

    Simon Mainwaring
    19 Mar 2014 | 11:14 am
    Tom LaForge, Global Director of Human & Cultural Insights at the Coca-Cola Company, sat down with us after speaking at our 2013 Brand Leadership Summit and took us deeper into the ideal that brand story shapes brand leadership, and how today’s biggest corporations have the best chance to drive social change on a global scale. What does the role of Global Director of Human & Cultural Insights entail? Tom looks at different cultures and societies to find out what they both want and need, and then brings that information back to the company to dissect and connect the data. This is…
  • 3 Reasons Why Vine Will Be Part of the Future of Social Marketing

    Simon Mainwaring
    13 Mar 2014 | 11:23 am
    Vine was launched way back in January of 2013, and since then its popularity has exploded across the social world. By April it had become the most downloaded app in the iOS store. What started as a fun and exciting way to share six-second videos with friends and family became a potential sleeper hit for marketers. This was never more apparent than during the 2014 Super Bowl, when Tide chose to interact with other ads, rather than spend millions for a 60-second spot. Tide wasn’t the first company to push the boundaries of Vine, but it’s one of the most recent success stories. Here are…
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    Executive Resume Branding

  • 7 Deadly Executive Resume Writing Mistakes

    Meg Guiseppi
    16 Apr 2014 | 3:49 am
    7 Deadly Executive Resume Writing Mistakes is a post from: Executive Resume Branding   If your executive resume isn’t doing its job landing you interviews, and you know it doesn’t present you well, it may need an intervention. Is your resume in such bad shape you can’t deny it any longer? Are you ashamed to use it, because it doesn’t really say who you are and the value you offer? Does it lack personal branding, which you know is very important these days? If it’s so bad you won’t use it, or if you’re using it and getting little or no response, your resume probably needs…
  • Personal Branding and Your LinkedIn Profile Summary

    Meg Guiseppi
    9 Apr 2014 | 3:45 am
    Personal Branding and Your LinkedIn Profile Summary is a post from: Executive Resume Branding   [The following article was originally published for my Personal Branding Expert gig on Job-Hunt.org.] Powering your LinkedIn Summary section with personal branding helps you differentiate the value you offer over your competitors. It helps recruiters and hiring decision makers at the companies you’re targeting determine what makes you a good‑fit hiring choice for them. The content in your LinkedIn Summary needs to capture attention and compel them to consider you as a viable candidate,…
  • Personal Branding and Your Email Signature

    Meg Guiseppi
    2 Apr 2014 | 3:41 am
    Personal Branding and Your Email Signature is a post from: Executive Resume Branding Your executive job search is underway, or about to be, and you’re working on your branded email signature. What’s the best way to design it – with graphics, logos, and other pretty visual effects or just text with no enhancements? We’ve all received email messages with impressive signature sections at the bottom that were well-branded and attractively designed . . . with logos, graphics and hyperlinks functioning perfectly. On the other hand, we’ve all also received email signatures that…
  • 3 Best SEO Places in Your LinkedIn Profile

    Meg Guiseppi
    26 Mar 2014 | 3:48 am
    3 Best SEO Places in Your LinkedIn Profile is a post from: Executive Resume Branding How do executive recruiters and hiring decision makers at your target companies find good-fit candidates like you? In a word . . . keywords. They go to the LinkedIn search engine and type in various relevant keywords and phrases that match the qualifications they’re seeking. All of the content in your LinkedIn profile should contain the most-searched relevant keywords specific to your targets, and supporting your executive brand and the value you offer them. But the content in certain sections – typically…
  • 20 Little-Known, Insider Tips to Accelerate Your Executive Job Search

    Meg Guiseppi
    19 Mar 2014 | 4:07 am
    20 Little-Known, Insider Tips to Accelerate Your Executive Job Search is a post from: Executive Resume Branding   Is your executive job search taking too long? Are you getting too few interviews, or none at all? If you answered “Yes” to both questions, it’s time to turbo-charge your search with the advice in my new ebook: 20 Little-Known, Insider Tips to Accelerate Your Executive Job Search . . . and Land a 6 Figure Job Faster! For instance, do you know: How to use LinkedIn to find employees at the companies you’re targeting? How sending a thank you note can help you…
 
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    SimpliFlying

  • British Airways Visit Soon tugs on the heartstrings, with Tourism Australia #visitsoon

    Shashank Nigam
    16 Apr 2014 | 3:08 pm
    Imagine you have gone to watch a movie in the theatre. And it turns to be about your family! That’s exactly what happened to Alec and Catherine, two elderly British couple whose daughter moved to Australia with her family a few years ago. As they sat in the packed theatre, they realised that the subject of movie they are watching is their own grand daughter, Esme Rowling. Their reactions, captured aptly in a video, are priceless and heartwarming. The video features Esme enjoying her life in Sydney, swimming everyday, playing with her friends, but missing her grand parents as well. The…
  • 5 Lessons Airline Marketers Can Learn from Southwest Airlines’ Latest Viral Video

    Shubhodeep Pal
    14 Apr 2014 | 1:58 pm
    Southwest Airlines is the talk of the internet once again. And deservedly so.  The airline, well-known for its creative marketing campaigns and powerful online brand, has delivered — in an apparently unplanned fashion — a viral hit on YouTube. The video, presumably shot on a mobile phone, features an SWA flight attendant reeling off the most hilarious one-liners while making routine safety announcements. While we’ve seen a number of popular in-flight videos — such as dancing flight attendants, funny pilots,  in-flight concerts and even rapping flight attendants, the…
  • Airport Marketing SimpliRecap: Personal Shoppers, Chinese Social Media, Airport WiFi woes & more!

    Shubhodeep Pal
    10 Apr 2014 | 4:40 pm
    Editor’s Note: While SimpliFlying’s aviation marketing thought leadership goes far and wide, we know there is more great content beyond our borders. SimpliRecap is a feature that ensures that our readers don’t miss the latest in airline and airport marketing. This week’s selection is from the world of airport marketing. Find our previous editions here. An epic rant about Düsseldorf Airport WiFi by Someone who Matters Neelie Kroes is the  European Commissioner for Digital Agenda. So when she’s angry about WiFi at an airport, you know it matters. In a big way. Here’s a…
  • Turkish Airlines “Widen Your World” blog shares crewsourced destination tips with travellers

    Shashank Nigam
    9 Apr 2014 | 3:56 pm
    In February, Neset Dereli was at the Ploshchad Revolyutsii Metro station in Moscow, where he spotted a dog’s statue where the nose was clearly worn out. He realised that it was because you’re supposed to be showered with good luck by rubbing the nose. Instead of just sharing this travel tip with his Facebook friends or over Whatsapp, he submitted as an entry it to the Turkish Airlines “Widen Your World” blog. He could do that because he works with the airline, and this is their latest attempt to add value to the travel experience, through a crewsourced blog –…
  • Which were the best airline marketing campaigns in March 2014? Find out in our Airline Marketing Benchmark Report

    Shubhodeep Pal
    8 Apr 2014 | 11:39 am
    Jointly produced by SimpliFlying, and industry and consumer trends research agency, airlinetrends.com, the highly-acclaimed Airline Marketing Benchmark Report analyses a wide range of airline marketing case studies each month. The monthly report contains a selection of the 15 most innovative marketing and advertising campaigns launched by airlines around the world and assesses their impact. If you are a numbers person, you’d love our report too! What’s in this month’s report? A wide range of case studies were chosen across 5 categories — Special Themed Campaigns (April…
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    Unbound Edition

  • Storytelling Q&A With A CSR Expert

    16 Apr 2014 | 10:54 am
    I recently connected with Susan McPherson (@susanmcp1), head of communications consultancy McPherson Strategies, to discuss the role of corporate storytelling in CSR and sustainability initiatives. Susan, named one of the “Smartest Women on Twitter” by Fast Company magazine and the founder of the popular bi-weekly #CSRChat, has spent her career focusing on the intersection between brands and social good.
  • How Colors Affect Your Purchase Decisions

    16 Apr 2014 | 7:17 am
    What color signal does your brand project? With the average human brain processing visuals 60,000 times faster than text, it's important for brands to recognize the important role that color plays in purchasing decisions.
  • Secrets To Great Content Marketing: Value, Place, And Being The Best

    16 Apr 2014 | 7:04 am
    What’s the secret to doing effective content marketing? You might pinpoint a number of essentials—how frequently you write and publish, the precision of your targeting and segmentation, the breadth of your social communities.
  • 5 Myths About Millennial Consumers

    16 Apr 2014 | 7:00 am
    Like any generation, millennials are more than the sum of their stereotypes. If you want to connect with this coveted demographic, it's time to let go of these tired beliefs.
  • 10 Myths About Social Networking For Business

    16 Apr 2014 | 6:55 am
    There is so much noise about social media, much of it not very helpful. Myths about how and why to use these networks abound, spread by networking neophytes and so-called experts (like me) alike. What none of us can afford is to stand by and watch it all unfold, for there is money to be made. Here, then, is a comprehensive guide to networking misconceptions, each accompanied by a tangible action plan that you can take right now.
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    Storytelling To Create Impact Brands

  • 5 Apr 2014 | 2:32 pm

    Mark
    5 Apr 2014 | 2:32 pm
    “Metaphor is both a detour and a destination”. James Geary
  • Stories from the Edge

    Mark
    23 Mar 2014 | 10:02 am
    In Lovemarks, Kevin Roberts said ” I want to be as close to the edge as I can without going over. Out on the edge you see all kinds of things you can’t see from the centre”. It’s a great … Continue reading →
  • Emotion and Reason in Marketing-Choosing Your Brand Story

    Mark
    8 Mar 2014 | 3:30 am
    “The essential difference between emotion and reason is that emotion leads to action while reason leads to conclusions.” Donald Calne
  • Choice, Freedom and Happiness Stories

    Mark
    7 Mar 2014 | 2:34 pm
    In the last edition of MISC magazine I read the article by Paul Isakson on “ Truth, Beauty and Transformation” as the central themes for brand stories.  I agree with Paul that these are essential elements of story but I … Continue reading →
  • The Sound of Falling Words- A Story of Telling.

    Mark
    25 Feb 2014 | 8:55 am
    Did you ever stop to think what happens to the billions of words spoken everyday? What happens to the words that don’t get heard? How long will they live for and do they make a noise when they fall on … Continue reading →
 
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    GIRVIN | Strategic Branding Blog

  • Mystical Brands

    Tim
    15 Apr 2014 | 8:02 am
    Brandspirit and the building of spiritual and mystical brands What is the shadow brand, and what is the brand of light? For a long time, it’s been said — “you can’t use that word ‘spiritual’ around business people, it will scare them off. Use ‘mystical’ — get outta here!” I never listened — even to the most well-intentioned colleagues. Because in my explorations of brand, it is all there. The inherent character of brand — its very etymology is fire. What does that mean for a business? Set it on fire? No, it would imply…
  • The Weaving of the Alphabet

    Tim
    10 Apr 2014 | 8:10 am
    Designing the Alphabet of the Film, “The Matrix.” The metaphors of threading, rain, flow and the loom of meaning in context Working with Warner Brothers, Joel Silver and the Wachowski siblings on “The Matrix” was a highlight in a string of theatrical advertising design encounters. Enthusiasm and embracement of the holistic concept of the film’s premise — a coded sheathing of the reality of one world perceived, concealed behind the encryption of a filtered film of transportive coding that layered the folded sino-anglo numeric and alphabetic time of one world…
  • I COULD TOUCH YOU

    Tim
    8 Apr 2014 | 7:56 am
    WHEN I GET CLOSER, I KNOW MORE As I touch something, I can feel inside. Isn’t it so, for you, that when you touch something, you know more? In a conversation, touching the person that you’re communicating with, adds a series of punctuations and pauses that accentuate the movement and flow of that conversation. And two, it’s an adhesive, it’s a reach between the space of people in their place, to each other. But touching is, as well, something of another degree of holistic sensation, when you’re designing for touch, it could be imagined as a degree of reaching…
  • THE CONCEPT OF RECREATION

    Tim
    3 Apr 2014 | 8:07 am
    WHEN YOU GO BACK, TO A PLACE OF QUIET, IN THAT PAUSE, RE-CREATE. The journey of creativity is an ebb and flow of the fluency of finding the beauty that is right for you, that you could find, discovering — and that you could make yourself, in your recreation. We start and stop, we ignite and fire up, we become the flame of our intention and focus. Some, to journey, fire to flame and to flare out. What I notice in the patterning of my journey, the red threading of creativity is that the tendril curls and coils in a concatenation that knots itself like a recurring song. Ideas that I found…
  • What Do You Wonder At?

    Tim
    1 Apr 2014 | 7:58 am
    Wonderment and Wow. I realized that for me, the sense of wow, and the state of wowness, suggests the bridge to wonderment. I’ve written about wow in the past. Wow is a Scottish word from the 1500s — and it links to amazement. One might suggest that to be amazed is to be caught in a labyrinth — the journey of a maze, which is a path of unexpected discoveries — confounding and never easy. To be in a maze is to be lost, and to find the route to being found – yourself, embraced in the center of a maze, and to find the pathway outwards. You come in from the edge, the…
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    Sparks

  • Hospital marketing – to blog or not to blog?

    Eric Brody
    15 Apr 2014 | 6:25 am
    This is not the question. It’s been a couple years since I gave a conference presentation about why healthcare system and hospital marketers should “enter the blogosphere” as the nucleus of their healthcare social media strategy. But the numbers still reveal only a small percentage of healthcare systems and hospitals blogging. There are two changes […]
  • What healthcare marketers can learn from General Mills about brand purpose

    Eric Brody
    2 Apr 2014 | 7:12 am
    A great brand purpose is a strong anchoring tool that can change and improve marketing. While these are the words of Mark Addicks, CMO of General Mills, which appear in this article – General Mills CMO: The Key To Good Marketing Is Having A Purpose, they’re very relevant to healthcare marketers. As the company moves […]
  • Creating “sweet spot” healthcare marketing content

    Eric Brody
    28 Mar 2014 | 12:45 pm
    Joe Pulizzi, head of Content Marketing Institute defines content marketing as: the strategic marketing approach of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action. But how do healthcare system or hospital marketers do this when they compete with […]
  • What healthcare marketing can learn from a marketoonist

    Eric Brody
    20 Mar 2014 | 8:13 am
    As the healthcare marketplace evolves to more of a consumer orientation – with consumers voting with their wallets for the care that provides them the most value – here’s some good insight for healthcare marketers from noted marketoonist Tom Fishburne. You can read this quick article – Time for brands to look outside the box – and […]
  • 7 questions for enhancing the value of your healthcare social media program

    Eric Brody
    19 Mar 2014 | 10:54 am
    Enough about you (mr. or ms. prospect), let’s talk about me (my organization). Enough about me (my organization), let’s talk about you (mr. or ms. prospect). Which sentence better describes the nature of your healthcare system or hospital social media outreach? It’s okay, only you know the answer. To ensure that your social media efforts […]
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    Profitable Growth

  • How to know a business owner is about to fall from grace (and what to do about it)

    Andy Birol
    13 Apr 2014 | 4:43 pm
            Article posted in The Business Journals by Andy Birol, Contributing Writer March 4, 2014   Good, smart people start companies, and they go into business with ambition and a sense of purpose. So, why do some of them make decisions that are painful to watch? Even when the owner is pompous or self-righteous, it’s easy to flinch when terrible choices lead to them to lose their way — and then lose everything. Click here to read more.
  • 4 ways to make your own luck in business

    Andy Birol
    1 Apr 2014 | 3:35 pm
            Article posted in The Business Journals by Andy Birol, Contributing Writer March 18,  2014 The saying “it’s better to be lucky than smart” is often used to describe successful CEOs who aren’t necessarily  the smartest people in the room. Despite flopping in the classroom, not coming from money, or not attending a top school, some of these business owners become quite successful. Click here to read more.
  • 5 police strategies that businesses should adopt

    Andy Birol
    1 Apr 2014 | 3:25 pm
            Article posted in The Business Journals by Andy Birol, Contributing Writer February 25, 2014   You think you have problems? Try being a cop. Years ago, I went on a police ride-along in Pittsburgh’s highest crime zone. During that Saturday graveyard shift, the officer and I responded to nonstop calls about gunshots, domestic violence, armed intruders, crack-addict beatings, fugitive surveillance, and gang hangouts. Click here to read more.
  • How to fix your sales process so you won’t ever be disappointed in a sales rep again

    Andy Birol
    22 Feb 2014 | 10:37 am
            Article posted in The Business Journals by Andy Birol, Contributing Writer February 4, 2014   Have you ever screamed, “Why can’t I hire good sales reps?!” If so, you might be asking the wrong question. The problem might be your company’s sales process, not the salespeople. Are your sales reps failing for these reasons? Click here to read more.
  • Menard USA Doubles Sales With Help From Andy Birol

    Andy Birol
    5 Feb 2014 | 11:34 am
    Background Menard (www.menardusa.com) a design-build specialty geotechnical contractor who offers value engineering and innovative techniques to deliver practical, sustainable solutions such as controlled modulus columns (CMC’s), which are a technologically superior alternative to deep (pile) foundations that support buildingsUnder the leadership of its CEO, Seth Pearlman, Menard had experienced great success by servicing general contractors and highway contractors as well as property owners in the energy, commercial building sectors. The Challenge Despite the great recession of 2008,…
 
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    Executive Career Brand

  • Add Special Bullet Point Pizzazz to Your LinkedIn Profile

    Meg Guiseppi
    14 Apr 2014 | 3:53 am
      Want to use jazzier bullet points in your LinkedIn profile than the typical asterisk (*)? It seems that LinkedIn only allows you to use the basic characters that are on your keyboard. But you can try adding some pizzazz to your LinkedIn personal brand with special characters like these: You may be able to use such special characters when you create your profile in a Word document, and then copy and paste it into your LinkedIn profile. They may work, but it’s been my experience that they translate as question marks (?) or other unwanted characters. There’s a workaround. Copying…
  • Gratitude: The Happiness Drug

    Meg Guiseppi
    8 Apr 2014 | 3:38 am
    The title of Dave Kerpen’s Inc.com article, The Legal Drug That Nobody’s Talking About, struck a chord. When I saw that “gratitude” was the drug, I was struck by the wisdom, and wanted to see if his attitude of gratitude works the same way as mine. Sure enough, when his first reaction to a situation is negative or explosive, he goes to a place of gratitude instead, just as I’ve been training myself to do for several years now. I don’t believe I’ve had any more than my share of challenges – in my career and personal life – but, like many of us, sometimes I…
  • 2 LinkedIn Personal Branding Tips You Don’t Know

    Meg Guiseppi
    31 Mar 2014 | 4:09 am
      LinkedIn is undeniably the executive job-seeker’s most important and powerful online personal branding tool. To improve my LinkedIn profile-building skills, I’ve just completed Reach Personal Branding’s new Certified Social Branding Analyst program, which focuses squarely on LinkedIn training for executive branding strategists and executive career coaches. Among the first handful of strategist worldwide to be certified in the inaugural offering of the program, I rubbed elbows with elite global brand strategists eager to hone their craft, to keep their career and job…
  • LinkedIn Groups and Personal Branding: Showcase Your Subject Matter Expertise

    Meg Guiseppi
    24 Mar 2014 | 3:31 am
    One of the ways LinkedIn adds value to overall career management and job search is that, when leveraged to full advantage, it can help keep you and your executive brand top of mind with your network. To help you land faster, your network on LinkedIn should include recruiters and hiring decision makers at your target companies, and others who can help you reach your career goals. Steady, gentle reminders of the value you offer can position you as a potential good-fit for your target companies. I suggested the following strategy to a client who wished he had time to blog – a time-consuming…
  • Personal Branding, Resume or Job Search Targeting: Which Comes First?

    Meg Guiseppi
    17 Mar 2014 | 3:46 am
    It may seem obvious that the first thing to do, when you’re about to start an executive job search, is locate, dust off, and update your resume. In my experience, many executive job seekers do just that. They dive headlong into their resumes first. They often neglect targeting, and narrowing their search to several select companies, because they want to keep their options wide open. And they often misunderstand the importance of personal branding, and dismiss it as unnecessary. That strategy may have worked even a few years ago, but job search doesn’t work the same way now.
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    Distility®

  • NRX Revitalizes Brand With Toronto Branding Agency Distility

    Distility
    15 Apr 2014 | 10:14 am
    NRX – a global, enterprise-level software provider – approached Distility for a ground-up rebranding, from brand strategy through to new collateral and a fully redesigned website. Though the Toronto-based software provider had become a leader in its industry, NRX was struggling to commit to a clear brand promise, which was preventing it from defining its market position moving into the future. The NRX team came to Distility to refocus their brand strategy and commit to a winning brand  promise, position and personality in just one day. NRX Case Study Up Now With a fully refocused brand…
  • April Fools’ Brand Pranks: Best of 2014

    Distility
    1 Apr 2014 | 12:55 pm
    The brands of the world are truly a bunch of yucksters. What a wonderful time of year it is. The snow is melting, the daylight is becoming plentiful, and the brands of the world are taking the you-know-what out of us for April Fools’ Day – again. Here are our favourite brand pranks of April 1st, 2014. 1. Google Maps: Pokémon Challenge Google obviously swept this year with a few notable brand pranks. But the Pokémon Challenge won for its high production value and overall try-hardness. If you conducted a search using Google Maps, you’d see various Pokémon scattered across the…
  • Brand Strategy Attack: Ford Repositions Cadillac for Phoniness in Must-See Video

    Distility
    31 Mar 2014 | 1:16 pm
    Brand positioning can be a serious weapon when it directly targets a competitor. For those that live in the trenches of brand warfare, Ford’s recent response to Cadillac’s repulsive “Poolside” advertising campaign is golden. It clearly indicates the power that brand positioning can have when used to its fullest. Cadillac’s Poolside: A Quick Recap Poolside features actor Neal McDonough extolling workaholism, consumerism and rich-guy jingoism in the service of Cadillac’s new 2014 ELR electric-hybrid coupe. Unfortunately for Cadillac, all this hard work has taken some serious heat…
  • How to Fake Brand Authenticity

    Distility
    26 Mar 2014 | 1:15 pm
    A brand that feels authentic is a powerful tool. If you’re interested in making a thoroughly insipid brand seem earnest and meaningful, this video has all the pointers you’ll need. Warning: Feigned Brand Authenticity Branding Agency Good & Evil It goes to show how easy it can be to massage the even most overused imagery and ubiquitous verbiage into something that evokes “meaningfulness.” Now imagine the possibilities for a brand that actually has meaning. The video above was created by Dissolve Footage. To learn more about the best ways to build an authentic brand, follow us…
  • A Long Brand Name Can Ruin a Wordmark

    Distility
    19 Mar 2014 | 11:53 am
    Be wise to the wordmark game. Don’t let a long name wreak havoc on your brand design. A wordmark is a specially stylized typographical treatment of the letters in your brand name. An effective wordmark focuses your customer’s attention on your name, while driving home some desirable first impressions about your brand. When your company has a long name – and by long we mean more than one word – a common instinct is to commission a wordmark that fits every last letter. But heed our warning: this approach can (and will likely) lose people. Let’s Just Be Clear We aren’t…
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    Stealing Share

  • Is Coca-Cola’s brand in trouble?

    Tom Dougherty
    16 Apr 2014 | 9:21 am
    Recent reports show a decrease in sugary sodas in North America and, with a move by consumers to less sugary options, the question has to be asked: does the iconic Coke have a brand problem? The short answer is yes. Close your eyes for a moment and think of all the imagery you associate with Coca-Cola. Is it a red can or the red circle logo or maybe even the polar bears? In any case, I bet your association with Coke is also in its carbonated beverage. More than likely, when you hear Coke, you probably do not immediately think about Powerade or Dasani, both of which are owned by Coca-Cola. In…
  • The brand of you: What Facebook, Instagram, Google+ and Vine mean.

    Tom Dougherty
    16 Apr 2014 | 7:06 am
    I’m no different than you. I have Facebook and Google+ accounts. My family shares photos on Instagram, pops up an occasional video on Vine and pins images of interest on Pinterest. It feels as natural as checking voicemail and emails today, but it is different and speaks to how we have changed as a culture. Communication was generally more personal pre-Facebook. We may have dabbled in Instant Messenger but, for the most part, our life’s personal record was just that—personal. Today, it is public record and we made it so. We broadcast for permanent public record our loves, events,…
  • The brand of the IRS: Does it ever need fixing

    Tom Dougherty
    15 Apr 2014 | 7:41 am
    Today is the deadline to file your taxes, which causes most of us stress and even anger. It’s a complicated process and we’re never sure we do it right. (That’s why many of us hire accountants.) There’s another reason for the stress and anger: Most of us hate the IRS. If there’s ever a government agency, with the possible exception of the NSA, that needs a complete rebrand, it’s the Internal Revenue Service. Let’s examine the reasons. For one, the brand of the IRS completely disregards one of the primary tenets of branding. Keep it simple. If your brand is not easily understood,…
  • If you need research, don’t conduct focus groups.

    Tom Dougherty
    15 Apr 2014 | 6:48 am
    Every single brand project we do at Stealing Share includes market research. But that research never includes focus groups. We don’t use them and neither should you. They are not research in that they are never projectable and there are much better ways to gain qualitative research learnings. Here is the basic problem with focus groups. The results are not in anyway projectable to the target market and yet we too often forget this fact when evaluating them. Worse still, they often represent a group mentality and few if any purchase decisions are made in groups. When you need to understand…
  • Keys to Branding: Simplicity

    Tom Dougherty
    15 Apr 2014 | 6:10 am
    Simplicity demands that you understand your brand in a concise way. That you can speak clearly and succinctly your brand’s value proposition and draw clean comparisons to the brands of your competition. Simplicity is one of the keys to branding. But simplicity has value all by itself in today’s noisy marketplace. Choices are greater, and product benefits and service offerings often excite the paradox of choice. When the myriad of choices and values become too crowded, prospects are often times paralyzed by the choices. Not because there are so many solutions but because they are afraid of…
 
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    InterbrandBlog

  • Differentiation as the lifeline of an industry

    16 Apr 2014 | 2:28 pm
    A study of the Best Dutch Insurance Brands 2014 Interbrand recently launched the Best Dutch Insurance Brands report, which, for the first time, was spotlighted in an article published by the Netherlands’ leading professional journal for the insurance industry. The research that forms the basis of the article shows which ...
  • Lose the name, become an icon: the future of the packaging logo

    16 Apr 2014 | 8:39 am
    In a global market place, the best logos are the ones that are understood by all and consistent across countries. How can a brand convey its essence to those who speak and write in different languages? Create an icon, and let it speak for itself. In a globalized world, symbols ...
  • How 3D Printing Is Revolutionizing Everything—and What That Means For Brands

    11 Apr 2014 | 9:54 am
    Recently I was invited to a nice little dinner at a friend’s place. Besides delicious dishes and drinks, there was something special about it. Everything was served in or on dinnerware she designed and created all by herself. How? Simple! She printed it. No longer in the realm of pure ...
  • When you're finished changing, you're finished

    10 Apr 2014 | 7:00 am
    Best Dutch Media Brands: Important lessons from the past five years Interbrand recently launched the fifth edition of Best Dutch Media Brands, which has been spotlighted in Tijdschrift voor Marketing, the leading marketing journal in The Netherlands. The Best Dutch Media Brands report reveals which brands are strongest in the ...
  • Interbrand Launches 4th Annual Best Retail Brands Report

    8 Apr 2014 | 6:00 am
    Interbrand has released the Best Retail Brands 2014 report. The report examines 150 of the world’s most valuable retail brands across four regions: North America, Europe, Asia-Pacific and Latin America. In addition to ranking the top 50 North American retail brands, the top 50 European ...
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    The Online Community Guide

  • Two Clever Post-Event Discussions

    Richard Millington
    16 Apr 2014 | 11:30 pm
    "Who did you meet?" "Who impressed you?" These are two very clever post-event questions.  They encourage members to think about who they met at their community and establish online connections. Those mentioned usually add/follow each other in the community.  They also allow members to praise one another. Everyone is going to read the discussion to see if they were mentioned. Everyone wants to participate in the discussion to build connections.  Even without events, you can adapt the discussions to: "Who in the community have you met in person?"…
  • An Online Community Case Study: LeanIn.Org

    Richard Millington
    15 Apr 2014 | 11:30 pm
    As a new community getting a lot of attention, LeanIn.org makes for a good case study.    Community Concept (needs specific purpose and activities) The community is for women who want to pursue ambitions and change the conversation. This is a good community concept. The community has a specific audience, a strong topic, a clear type (community of action). The purpose lacks a concrete goal. It's not clear what will happen in the community.    Registration Process (needs to drive to the next action) The benefits here could be stronger. They lean towards passively…
  • The FeverBee Approach To Building Communities

    Richard Millington
    14 Apr 2014 | 11:30 pm
    I recently posted this on our private mailing list. It received a significant response, so I'm posting it to a broader group.  Recently we mentioned we had a system that ensured our success ratio was close to 100% The system is the sum of all our knowledge in linear form. Once you’ve been trained in the system, you can use it to build any number of communities you like. In this e-mail, blog post(!), I’m going to explain a little more about this system. The FeverBee System Our system is successful for two reasons. First, we don’t…
  • Establishing Objectives And Measurement Systems For Online Communities

    Richard Millington
    13 Apr 2014 | 11:30 pm
    This is a typical first conversation with clients.  Q: What's the objective?  A: To increase loyalty Q: What happens if customers are more loyal? A: They visit our website more frequently Q: What happens if they visit the website more frequently?  A: They buy more of our products. The objective of the community is to sell more products and services to existing customers. This is good, we can measure existing benchmarks, establish antecedents (increased visits to the website), and track whether it succeeded.  Too often, we use terms such as loyalty, knowledge…
  • The Problem With Communities Of Action

    Richard Millington
    10 Apr 2014 | 11:30 pm
    ...is we're not sure what the action will be. If you're developing a community of action, you need to know the rules of the game you're playing. This is how you determine the action.  Several years ago, we collected over 700,000 signatures in a digital petition to hand to Ban Ki-moon at a meeting to determine the level of funding to end mother to child transmission of HIV.   We knew the action required, we knew when the decisions were made, we need what had to be achieved by when. Funding increased by $2bn.   Recently, someone proposed building a community…
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    Personal Branding TV

  • Commercial Break: HoneyMaid – This is Wholesome

    Regina
    8 Apr 2014 | 12:51 pm
    HoneyMaid – This is Wholesome I love this commercial because: Branding is about taking a stand knowing not everyone is going to agree with you. Strong brands often repel as well as attract. The other thing I love about this ad is that Nabisco knew that there could be controversy and was prepared. They followed up – after some negative feedback on Twitter – with this YouTube video that has been seen by over 3Million people. Talk about maximizing value from one marketing campaign! This ad and YOUR personal brand: Bewilling to take a stand and express your point of view when you feel…
  • Jason SurfrApp Interview – Reach Personal Branding Interview Series

    reachproducer
    5 Apr 2014 | 1:53 pm
    Creativity For Sale: Digital marketing stories from a guy that sold his last name   Thursday, April 17, 2014 9:00 a.m. Los Angeles | 12:00 p.m. New York 5:00 a.m. London | 6:00 p.m. Paris Register Today! Name Email Content is indeed king, but do you know why? Content is king because it transforms your unique promise of value into something tangible. Without content, you cannot build an online community. Building an online platform is a tactic used to increase your value and validity as a thought leader. Innovative change catalysts have propelled the soapbox evolution since the early…
  • Mike Maddock Interview – Reach Personal Branding Interview Series

    reachproducer
    1 Mar 2014 | 10:14 am
    Free the Idea Monkey: How to make big ideas happen Click the microphone to download the audio replay >>> Is your company at risk of getting “napstered”? Are you at risk of getting “napstered”? Your personal brand may be the only thing that can save you! Blockbuster knows all too well what it means to get napstered. As an established company, Blockbuster railed against new technology because they were stubborn and afraid of change. New technology gave startups an opportunity to increase market share and eventually put Blockbuster out of business. People can get napstered too!
  • Greg S. Reid Interview – Reach Personal Branding Interview Series

    reachproducer
    17 Feb 2014 | 1:58 pm
    Stickability: The Power of Perseverance Click the microphone to download the audio file >>> Winston Churchill likely said it best when he enthusiastically addressed the boys at Harrow School in 1941. “Never, never, in nothing great or small, large or petty, never give in except to convictions of honour and good sense. Never yield to force; never yield to the apparently overwhelming might of the enemy.” When applied to your business or career, what is your enemy? What force is keeping you from accomplishing your goals? What is causing you to give in and give up on your dreams of…
  • Brand Byte #1: Brand Vocabulary

    Regina
    23 Jan 2014 | 8:55 pm
    Get some quick tips on the power of being conscious of your brand vocabulary in creating branded customer experiences and employee culture. Bio: Suzanne is founder and Principal of The Brand Ascension Group and co-pioneer of the Brand DNA Methodology; a step-by-step brand-defining and positioning process for business owners and their employees. Her newest ground-breaking product is “Ignite Your Personal Brand Presence,” designed for the solo-preneur, executives, management and any who want to become more self-actualized to live their potential. Suzanne is a consultant, speaker,…
 
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    Beneath the Brand RSS News Feed

  • Volvo Gets Parents Excited

    Cindy Wendland
    17 Apr 2014 | 5:05 am
    Summary: Pack the diapers, wipes, formula, bottles, snacks, bibs, toys, books, change of clothes. Pick up the baby, and oh yeah, remember to bring the car seat. When traveling with an infant, there is so much to pack. Forget about bringing many of the parents' personal items, there's no room...
  • Taking the Sexy Out of Bras

    Cindy Wendland
    16 Apr 2014 | 5:46 am
    Summary: Good marketing is about filling a need. Megan Grassell did just that when she started Yellowberry, a bra company for young girls. Frustrated by the lack of age-appropriate bras for her younger sister...
  • Dark Lord Day: Word of Mouth Reaching Taste Buds around the Country

    Ashley Linn
    15 Apr 2014 | 11:17 am
    Summary: Some of the most memorable times of my mid-twenties were spent sitting with my friends and drinking craft beer at the local breweries. Living around the Chicago and Northwest Indiana area has helped me embrace many different types of these restaurants. There is one in particular that I always head back to. Three Floyds Brewery has been crafting beer...
  • Be #Pretty Powerful

    Cindy Wendland
    15 Apr 2014 | 5:18 am
    Summary: Happy Belated Birthday, Bobbi Brown! The makeup artist and founder of makeup line Bobbi Brown Cosmetics celebrated her birthday yesterday on April 14. Her birthday wish is to have you support Girl Rising in three ways: see the movie, host a screening, and buy Pretty Powerful mascara.
  • What if Your Boss Tells You to Bring Your Toothbrush and Jammies to Work?

    Cindy Wendland
    14 Apr 2014 | 6:15 am
    Summary: Thirty-five-year-old Whole Foods had its highest sales yet in 2013. Annual sales were $12.9 billion. CEO and Founder John Mackey believes spending time with other staffers outside of the work environment creates more trust and far-reaching relationships. Occasionally, he has executive staff stay together in the same house and make breakfast or dinner together.
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    Deep Ad Thoughts

  • Social Media Marketing IS “media.”

    Darren Easton
    11 Apr 2014 | 11:25 am
    In a bygone era of advertising, ad agencies thrived off 15 percent commissions from multi-million-dollar advertising accounts. Today’s advertising market isn’t so lucrative. Or simple.... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Thinking Beyond the Point of Sale to Reach Grocery Customers

    Dave Cyphers
    2 Apr 2014 | 11:33 am
    Food brands are discovering great access to consumers through supermarket registered dietitians (RDs). Most chains employ a number of RDs or “consumer affairs advisors,” some >> The post... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Website Trends for 2014

    Danielle Reigle
    28 Mar 2014 | 1:15 pm
    As the web continues to evolve, new design and programming techniques are constantly surfacing to meet the demands new mobile technology. At the close of >> The post Website Trends for 2014... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Milk Gets a Strategy Makeover

    Anna Forbes
    21 Mar 2014 | 9:00 am
    If you haven’t seen the new “Milk Life” campaign yet it’s worth taking a look.     The Milk Processor Education Program is moving away >> The post Milk Gets a Strategy... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • New Web Design Lets Photography Shine Through

    Anna Forbes
    14 Mar 2014 | 8:14 am
    We’re thrilled to announce our latest website launch for Dream House Studios. The owners of Dream House Studios recently expanded their Interior Design business to >> The post New Web Design... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
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    Dwayne Flinchum

  • Speaking to an Audience of One

    admin
    14 Apr 2014 | 5:55 pm
    For several years now, it’s one of the most common things I hear when speaking with clients about their websites and digital marketing programs: They have the data available and are able to define segmented audiences extremely well, but they are forced to compromise their targeted messaging on the flagship corporate website. They clearly wished they could have a more intimate conversation with their existing customers and prospects. God knows they had a trove of usage metrics available, but technology had not caught up with the need to speak uniquely to each of those visitors. Successful…
  • Rainy Days and Nesteggs

    admin
    7 Apr 2014 | 4:52 pm
    “The recovery still feels like a recession to many Americans and it also looks that way in some economic statistics.”   — Janet Yellen The agency business continues to be slow these days. For that matter, I’m well connected with a lot other businesses and as far as I can discern, it’s most every part of the business services category that seems to be plodding along. Why? Well, I’ve asked a lot of people and the consensus seems to point to a new set of priorities in corporate governance at all those Fortune 1000 companies — the ones that used to dole out business to research…
  • Redefining the Corporate Video

    admin
    24 Mar 2014 | 1:03 pm
    I love watching companies innovate. It wasn’t long ago, a few short years really, when we were all amazed to see the power of the web whenever someone uploaded a cute video of a kitten, or the global, breathtaking speed of a Facebook post that went viral in seconds. The spectacle with PR exec Justine Sacco at IAC comes to mind — she had no more tweeted and boarded her plane when the tweet went viral; reporters were waiting in South Africa to get comments as she landed. From its humble grassroots in consumer expression to the Boardrooms of major multinationals, viral content has grown up.
  • Human Interest in B2B?

    admin
    14 Mar 2014 | 7:51 am
    There’s a scene in the 2013 film, “Philomena” when the character Martin Sixsmith (Steve Coogan), rebuffs the daughter’s request to do a human interest story on her mother. Having lost his job as a government labor adviser, he plans instead to write a book on Russian history. Human interest: Sometimes trite, always rife with emotion, can easily invoke skepticism or even contempt among a crowd as intelligent (and often cynical) as the corporate marketing manager. Yet, it may be one of the most undervalued genres in business advertising and corporate marketing. Used judiciously and…
  • Film Posters: 85 Years of Oscar Winners

    admin
    27 Feb 2014 | 2:22 pm
    Since 1929, the Academy of Motion Picture Arts and Sciences has honored the film industry with an annual banquet and award ceremony. That first dinner at The Hollywood Roosevelt Hotel took place on May 16, 1929 — tickets were $5 with 270 industry professionals attending. Looking back over 85 years, every winner of the “Best Picture” category has been promoted with one permanent form of advertising: The iconic movie poster. For our monthly newsletter, element, we decided to feature a retrospective show of posters used to promote the 85 Best Picture award winners. Visit the link below for…
 
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    Hinge Branding and Marketing Blog

  • What is a Visible Expert?

    Lee Frederiksen
    16 Apr 2014 | 9:19 am
    A Visible Expert℠ is an industry expert that is well-known in the marketplace. Your firm likely has individuals that are well-respected and are the internal experts on your industry. However, they don't provide the same level of impact that a Visible Expert does. In this video, learn more about Visible Experts and the value they provide for your firm's brand. On Twitter or LinkedIn? Follow us @hingemarketing and join us on LinkedIn.       Related StoriesVisible Expert Profile: Staci RiordanWhat Every Managing Partner…
  • What Every Managing Partner Needs to Know About Marketing Professional Services

    Lee Frederiksen
    14 Apr 2014 | 6:16 am
      Every day, managing partners are required to make decisions about topics we are not fully informed about.  One day it may be about investing in a new piece of software, the next it may be about structuring a new compensation system.  Perhaps the area where these decisions are most common and most fraught with peril is marketing. In most firms, the managing partner does not have an extensive background in marketing. Yet we are called upon to make decisions that will directly impact the growth and profitability of our firms.  A Little Perspective Please In this post,…
  • How to Grow Your Email Contacts Organically

    Kathy Dam
    11 Apr 2014 | 10:02 am
      The benefits of email marketing have been proven time and time again. Here are a couple notable statistics. About half of B2B companies spend at least 10% of their marketing budgets on email, and email marketing’s ROI has been found to be 127%. In other words, for every $1 you put into email marketing, you can expect to get $1.27 in return. But before you can reap the full benefits of email marketing, you need a list of contacts to actually email, and not any old list will do. It should be robust and full of individuals within your target audiences.  So, how do you attain…
  • SlideShare Presentation — Finding Experts: Why & How Clients Find Visible Experts

    Sylvia Montgomery
    9 Apr 2014 | 7:41 am
    In both our research and our day-to-day experience, we’ve repeatedly seen that when professional services buyers require expertise, they tend to search for professionals who have achieved a high profile and outstanding reputation in their marketplaces. Whether they’re looking to overcome a challenge or pursue a new opportunity, purchasers want to engage a particular type of professional that we call Visible Experts℠. This demand for expertise can be a tremendous boon for professional service providers with in-house Visible Experts℠. The high profile and credibility…
  • Visible Expert Profile: Staci Riordan

    Lee Frederiksen
    7 Apr 2014 | 10:16 am
      At Hinge we have been studying Visible Experts℠, people who have attained high visibility and expertise in their industry, creating a personal brand that is recognizable industry-wide. We study them because we want to understand how they attained that status and what we can learn from them. This profile focuses on Staci Riordan, a Visible Expert for fashion law.  Growing Up in the Fashion World Staci Riordan learned about the fashion business at her family’s kitchen table. With a mother who made and sold children’s clothing, and a grandfather and…
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    Katz Marketing Solutions' Brand Triumphs & Tragedies

  • 5 Hottest Food Trends at Expo West |

    Tammy Katz
    20 Mar 2014 | 8:17 am
    We were delighted to appear in The Ohio State University’s Food Innovation Center Blog: “Natural Products Expo West 2014 was an incredible show of natural, organic, and healthy food and beverage manufacturing, ingredients, and in many ways – the future of the food industry, given that healthier food has moved from trend to societal shift. The natural, organic and healthy products food industry is growing nearly three times higher than the food industry average, per Penton. I had the privilege of attending with 67,000 of my closest friends and 2,600 exhibitors. Expo West was an…
  • Super Bowl XLVIII Ad Rankings: Budweiser, Doritos (and Seahawks) Blowout

    Tammy Katz
    3 Feb 2014 | 11:40 am
    Budweiser and Doritos were the uncontested winners in last night’s Ad Bowl, as measured by USAToday (popularity),  Brand Bowl (social media buzz) and Katz Marketing Solutions (effectiveness).   Both brands had two exceptional spots (Budweiser: Puppy Love and Hero’s Welcome; Doritos: Cowboy Kid and Time Machine) that nailed all the essentials of great advertising:   enhances brand equity, persuasive, resonates with the target audience, compelling main message, brand integral to the story, and the Super Bowl ‘wow’ factor for entertainment.   Doritos…
  • Food Mergers and Acquisitions that will shape 2014

    Tammy Katz
    13 Dec 2013 | 7:37 am
    Brilliant overview by Paul Conley/FoodDive: three expected trends in the food industry. 1.  Buying market share 2.  Dumping the non-core (refocusing on core) 3.  Buying younger (and more innovative) companies “This week saw two more giant deals for the food industry in a year that has been filled with mergers, acquisitions and divestments. Sysco announced it would spend $3.5 billion to buy competitor U.S. Foods; meanwhile, WhiteWave announced it would spend $600 million to acquire Earthbound Farm. Those deals, as different as they were, pointed to a…
  • What Keeps Marketers Up at Night?

    Tammy Katz
    29 Sep 2013 | 9:22 am
    Key Issues for Marketers are driving growth, ROI and digital capabilities, per MarketingProfs #marketing #brands What Keeps Marketers Up at Night?                    by Ayaz Nanji  | September 26,  2013 Not surprisingly, the foremost worry for marketers is reaching customers,  with 82% saying it is a major concern, according to a recent survey by Adobe. The next most common worries are understanding whether campaigns are working  (79% of survey respondents) and proving campaign…
  • Samsung’s Strategic Apple Smackdown

    Tammy Katz
    31 May 2013 | 2:46 pm
    Samsung continues to brilliantly challenge, and deposition, the Apple brand in its newest Galaxy S4 advertising campaign. Reminiscent of Apple‘s classic “I’m a Mac. I’m a PC” strategy, in which Apple strategically portrays IBM as inferior, old, and tired, Samsung contemporizes that idea by showing itself as the superior, younger, and cooler option. This continues Samsung’s successful strategy of demonstrating wins on brand performance and image vs. Apple that it has employed for several years. It’s working beautifully, particularly at a time when…
 
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    Aaker on Brands

  • Is Your Brand Vision Realistic?

    9 Apr 2014 | 12:00 am
    Look for Proof Points and ImperativesWhat does a winning brand vision look like? As I noted in a recent post, the brand vision should reflect and support the business strategy, differentiate from competitors, resonate with customers, energize and inspire employees and partners, adapt to different markets and precipitate a gush of ideas for marketing programs.Creating a brand vision that meets these requirements is a great start to success. However, the brand vision implies a promise to customers and a commitment by the organization. It cannot be an exercise in wishful thinking but, rather,…
  • Personal Branding Lessons from The Haas School of Business

    2 Apr 2014 | 12:00 am
    Perhaps the most important aspect of your professional life is your personal brand. How are you professionally perceived by colleagues and others? Given that your professional image is critical to your success and well-being, why would you not have a personal brand vision and manage toward that vision? In reviewing the Haas School of Business brand vision, I was struck with its potential to be a role model in developing and implementing personal brand vision elements.The Haas School of Business at UC-Berkeley, under the leadership of Dean Rich Lyons, has developed an outstanding brand vision…
  • Is Your Brand a Giver, or a Taker?

    26 Mar 2014 | 12:00 am
    Adam Grant’s book Give and Take suggests that all people take different dominant approaches to their jobs. They are either defined as “givers,” “takers” or “matchers.” Research shows that these different styles can affect performance and satisfaction. I wonder if the same paradigm could be applied to brands, and whether some of the psychologically based research that Adam reports could shed light on the management of firms and brands. Are some brands and the firms they represent “givers?” And if so, under what circumstances is that style of operating likely to result in…
  • It Starts With a Brand Vision

    19 Mar 2014 | 12:00 am
    As I was writing my latest book, Aaker on Branding: 20 Principles that Drive Success, I realized two things:First, brand identity is the cornerstone of brand strategy and brand building. You need an articulated description of the aspirational image for the brand, what you want the brand to stand for in the eyes of customers and employees. That description drives the brand-building component of the marketing program, and greatly influences the rest of your brand’s activity. In fact, seven of the 20 principles in my book are centered on getting the brand identity concept right.Second, I had a…
  • Is the Influence of Brands Fading?

    12 Mar 2014 | 12:00 am
    James Surowieck recently published an article in The New Yorker entitled “Twilight of the Brands,” in which he suggests that brands are losing their ability to influence consumers. His logic was based on a book by my friend Itamar Simonson and Emanual Rosen, Absolute Value in which the authors argue that customers are now able to behave much more rationally than in the past in light of increased access to objective information about products and services through the Internet. Users of products and services share their experiences, experts share their opinions, and price information is…
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    Brand Touchpoints

  • Would you apply for the world’s toughest job?

    Abhinaya Chandrasekhar
    14 Apr 2014 | 11:13 pm
    Rehtom Inc. is hiring and the job profile is pretty tough. In fact, people are saying this is definitely the World’s toughest job.  Profile is almost brutal. Requirements include - Standing up almost all the time Constantly exerting yourself Working from 135 to unlimited hours per week Degrees in medicine, finance and culinary arts necessary No vacations The work load goes up on Thanksgiving, Christmas, New Year’s and other holidays No time to sleep Salary = $0   Umm yes. You will be paid nothing. But your designation will be ‘director of operations.’ (Resume…
  • Myntra vs Flipkart

    Abhinaya Chandrasekhar
    18 Feb 2014 | 9:51 pm
    Myntra recently released a set of three ads. Communication objective was probably to establish Myntra as the destination to find your look. Each TVC brings alive a different situation where one needs help to find their look – such as a girl traveling abroad, a tech geek off to a conference in Goa and a guy who works out but realises his well made body isn’t quite attracting the female attention. And here’s Flipkart who released this ad a while ago. Something that every woman relates to. A closet full of clothes, but yet cannot find the right look. When this ad released, I almost…
  • Ikea celebrates Valentines Day

    Abhinaya Chandrasekhar
    17 Feb 2014 | 10:30 am
    In a world where Valentines day is filled with brands being “we’ll send your message to your valentine” cheesy, Ikea celebrates with a simple Kama Sutra inspired ad. Memorable and Strong.
  • Saffola vs the olive oil revolution

    Abhinaya Chandrasekhar
    16 Feb 2014 | 9:38 pm
    The economy is down low and after a long slump, we are slowly seeing signs of better days ahead. Yet, disposable income and spends have managed to increase even in difficult times. People are opting for better brands and India is witnessing a new premiumisation revolution. The olive oil revolution One such revolution is the use of olive oil. Historically, we are not an olive oil country as most of our food is cooked, and olive oil is best used with raw foods such as salads. In fact, the oil loses its many commendable properties if used for cooking. Yet, brands like Borges have sneaked their…
  • Breaking into branding

    Abhinaya Chandrasekhar
    28 Nov 2013 | 3:16 am
    Branding as an industry is highly unstructured and relatively nascent in India. There is no set path to follow. And, there are no set profiles. Each company seems to have its own rendition of a brand manager with varying roles. However, this industry is gaining a lot of importance as marketplaces grow bigger and consumers tend to differentiate by brand. The unknown element has led to a lot of curiosity. To the outside world, the industry is seen as glamorous and exciting. Since there is no set roadmap to enter the world of branding, most people are here by coincidence. Here, we will address a…
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    Mark Di Somma: The Upheavals Blog

  • Rethinking brand growth

    Mark Di Somma
    15 Apr 2014 | 1:03 pm
    By Mark Di Somma One of my favourite questions when a brand leader tells me how much they intend to grow over the next 12 months is to ask them how much they think the market itself will grow. In other words, how much organic growth can they expect the market to give them just for participating versus how much do they think they’re going to have to “find” somewhere else? If a sector is growing at 3 percent and the brand intends to grow at 20 percent, that 17 percent difference is going to have to come from somewhere, probably a competitor. How, I ask, do you intend to win that 17…
  • Declaration: Step 5 in building a purposeful culture

    markdisomma
    13 Apr 2014 | 2:02 pm
    By Mark Di Somma At some point, a culture that is serious about what it intends must put those intentions in writing. That’s about a lot more than documentation. Declaring what you come to work for collectively amounts to a commitment. So many companies squander this opportunity in my view. They market what is happening rather than explaining it. They expand on what it means for the company rather than how it benefits the individual. They paint a process and not a picture. Declaration should be the culmination of a journey that has taken people through a range of steps and emotions: from…
  • Why are you rebranding?

    markdisomma
    9 Apr 2014 | 1:58 pm
    By Mark Di Somma Brad VanAuken made this excellent observation about rebrands. “Identity systems are designed to encode and decode brand information to and from people’s brains,” he said. “If you change the system, the associations may be lost and will take a long time to rebuild.” Always that dichotomy. People like what they know. And we live in a changing world. While brand managers often struggle with the timing and implementation of an identity change, I’m far more interested in the specific motivations behind why brands choose to change how they visually express who they are…
  • Setting responsible goals

    markdisomma
    7 Apr 2014 | 2:09 pm
    By Mark Di Somma Far from increasing the daylight between itself and another brand, companies that are fixated on achieving an objective can do themselves, their brands and their reputations serious harm. Pushing the wrong boundaries can push a brand over the edge. This is of course anathema to conventional management theory which has preached for some time that pushing people to excel brings out the best in them. But take the case of the Ford Pinto, where senior management’s insistence on a car that weighed less than 2,000 pounds and sold for under $2,000 led to a vehicle that could go up…
  • Brands as extended storylines

    markdisomma
    3 Apr 2014 | 12:50 pm
    By Mark Di Somma The temptation when you’re working with a brand is to continue to treat it just as a product or service. It’s simpler to do so. It’s contained. You can add features to it or introduce a variation to it. But I’ve wondered aloud with marketers in the past whether treating a brand as the personification of an idea – one that needs to develop and evolve – is not only more interesting but actually vital in a world where story is king and great content is rarer than one might think. Taking the concept of brands as ideas further, what would happen if marketers acted more…
 
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    A view inside the Lyfestyle of Brand and Gentleman

  • Sharing your BRANDS gifts

    norman Carswell
    14 Apr 2014 | 9:28 pm
    I recently seen the 1st show ever of late night with Jimmy Fallon. His guest was Will Smith during the dialogue he said "The goal of a person is to share their gift & make people's life easier".  Wow, how easy to say and do. That's not saying work for free but each of us has a God given gift that others come to us for. If you think deep you can pinpoint it.Use that gift of yours, help make the world easy for someone, give them a smile, word of encouragement, offer assistance growing their brand.Just once correct the universe.
  • Grow your #brand in silence

    norman Carswell
    15 Mar 2014 | 2:23 pm
    Sitting on the patio, doing resesearch I noticed the sound of rain, a silent hum and consistent. I stopped for a few minutes & did NOTHING (while finishing this tasty cigar). When I came back to my phone, the research became more clearer the objective was easy to meet. Every now & then you have to do NOTHING, sit still and clear your head. Ask yourself the tough questions (am i doing enough with my brand, what is my competition doing better etc), smile and for goodness sake don't run out of matches to light your cigar.
  • The cost of PASSION

    norman Carswell
    24 Jan 2014 | 8:00 am
    Approaching a milestone in my life, I think back to how many times the word PASSION has been mentioned when talking about me and the cost I've paid to have it. PASSION sounds great, evoking imagery of employees smiling while working late, freely giving up ideas with no expectations or doing the behind the scenes work allowing someone else to get the credit (admit it, this is true). Human Resources and hiring managers throw it around freely & bosses use it as a tag word during company meetings. Read this next sentence carefully, most companies don't want the passion of a Michael Jordan or…
  • What in the he!! is Social Currency & how much do you have?

    norman Carswell
    8 Dec 2013 | 3:49 pm
      (source whatsforwork.wordpress.com via alsayeghmedia.com)So·cialCur·ren·cy \sō-shəl\ \kər-ən(t)-sē, kə-rən(t)-\Wikipedia defines Social Currency as: The entirety of actual and potential resource which arises from a presence on social networks and communities, may they be digital or offline. The extent to which people share the brand or information about the brand as part of their everyday social lives at work or at home." Social currency has become the new hot word, its given  consumers the belief that more followers, friends and likes received the more influence…
  • Focus: do you have..no wait, Can you...no..Dangit!

    norman Carswell
    3 Sep 2013 | 12:46 pm
    There really isn't a way to quantify FOCUSsure you may "get it" when someone says "Try this with your brand"or maybe you quote, unquote (I just did the finger quotes) "understand" when it's laid out for you.A Brand will start to climb when you daily focus on the small things, here are a few:1. Ask someone that doesn't know you if what you're doing makes sense. If it doesn't heck you maybe on the right path.2. Be sensible, yet reckless in your thoughts. If you want to fly to the moon, just know it's going to take a minute to build the ship & know your darn stardates.3. Follow, almost…
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    The Bullet | Branding Blog

  • Have All Malaysians Been Exposed To The Sound Virus?

    Peter Gan
    16 Apr 2014 | 4:30 am
    There’s an epidemic that’s been spreading through Malaysia for many decades now, and scientists have still not found the root of the cause. Concerns are at an all time high and we here at The Bullet understand that the number one key to prevention is awareness. This particular public plague is not being spread virally, but however, audibly. Yes, if you haven’t guessed it, we are referring to the common infection that is Malaysian radio advertising where symptoms of said bug may cause cringing, foul moods and excessive eye rolling. Just today, your sensitive human eardrums were probably…
  • Happy: Simple Emotion, Extensive Effects

    Peter Gan
    9 Apr 2014 | 5:56 am
    Happiness Is The Truth. As much as we like to claim that music is universal, it is not very often that a chart topper truly transcends demographics and breaks barriers. From my recollection, the last time it happened was with OutKast’s infectious ‘Hey Ya!’. When I say transcends demographics and break barriers, what I truly mean is my dad singing and dancing to the same song my friends are singing and dancing to. He is my benchmark for what is and isn’t a cultural phenomenon. This happened again recently; My dad was singing to the tune of Pharell Williams’ ‘Happy’, a song from…
  • 4 College Advertising Clichés That Made Us Cringe

    Peter Gan
    2 Apr 2014 | 3:48 am
    We’ve all seen it before — on highway billboards, in the local newspapers, in the form of annoying sponsored Facebook posts or even as notorious cinema spots. For the past decade, education has been privatised and commercialised by private colleges and college universities. By the quality of ads, it is safe to say that they’re in desperate need for student bodies and are scrambling to get the young and aspiring to sign right up! But whom are they really talking to? Albeit any commercial that’s filled with clichés will make anyone cringe, but Malaysian college adverts manage to take…
  • Eco Ads That Will Change The Way You Live

    Peter Gan
    26 Mar 2014 | 7:18 am
    “Green is the prime colour of the world, and that from which its loveliness arises” – Pedro Calderon de la Barca The truth of the matter is that we humans and our distinctive taste in all things harmful are slowly but surely consuming ourselves (as well as the rest of the planet) into extinction. From global warming to the Great Pacific garbage patch, we are certainly leaving our mark on this world. Luckily for us, there are brands out there that do more than just run campaigns. They understand that consumers have more control over a brands story than ever before, allowing us to walk…
  • Visit Malaysia Year 2014, Or Not

    Peter Gan
    19 Mar 2014 | 7:06 am
    It hasn’t been a great first quarter for Malaysia. It was meant to be Visit Malaysia Year 2014, the nation’s biggest and grandest tourism celebration. Unfortunately, we’ve kicked off the year with some less-than-positive PR debacles. First, we had water issues in the Klang Valley, rationing out portions like a war-ravaged nation. Then the unrelenting haze plagued us, further adding to the post-apocalyptic scenario that the water problem created. It doesn’t end there because MAS, our national airline, suffered from one of the greatest tragedies our country has endured in recent years…
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    The Frager Factor

  • Conway, UCA "buzzing" about .buzz; Freelancer.com Pays $3.2M To Buy Warrior Forum

    16 Apr 2014 | 6:18 pm
    PLUS; .CO closes sale, stays in Miami; Inside Clinkle: A Stanford Kid Got $30 Million and Then Everything… How to Deal With Crappy People; Why Yahoo's Not Going To Steal The Search Default For iPhone Away; How to Deal With Crappy People; How to Prevent Hubris From Destroying Your Company; Bonuses Should Be Tied to Customer Value, Not Sales Targets and… Search Market Share: Yahoo Hits New Low and
  • Rethink (.Domains) --- "Good Riddance .com!

    16 Apr 2014 | 5:35 pm
    Ace Internet IP attorney, Enrico Schaefer of Traverse Legal (and author of featured legal advice on The Frager Factor) notes on his Facebook feed: "Facebook antiquated software platform can't handle new gTLD hyperlinks when included in the main post. See the screenshot below. Note Facebook cuts the TLD '.today' off as '.toda'.  If Facebook can't handle new gTLD extensions as hyperlinks, how
  • How the Cooling IPO Market Could Affect You; Flipping Detroit Beats Flipping Domains

    15 Apr 2014 | 3:36 pm
    PLUS:  GOP, Dems clash over online domain name oversight; Amazon’s New 3D Smartphone; Glow-in-the-dark roads; Are You Prepared For These 7 Triggers of Business Crisis? Google Glass: What Really Needs to Be Discussed; 3 ways to win the war against your inbox;  Big Misconception About Being 'Let Go' and.. Connected, but Not Linked-In: Using LinkedIn as an Effective. Owen Frager http://lnkd.in
  • RIP Michael C. Rupert: Truth Teller, Sherpa and A Great Loss To The World

    15 Apr 2014 | 11:03 am
    IN MEMORIAM MICHAEL C. RUPPERT, February 3, 1951--April 13, 2014.  Today, we lost an incredibly intelligent, passionate and brave man. Michael Ruppert was a true warrior in defense of the planet. Mike's writings, and the film (Collapse) made about him, brought awareness to a lot of people. For that, and for his fierce determination to speak the truth as he saw it, we will always be thankful
  • Thanks for Being a Star Performer. Now I Will Ignore You & The Catholic Church’s Latest Brand Refresh

    14 Apr 2014 | 1:58 pm
    The Frager's wish those celebrating tonight, a Passover full of Life, Happiness, Joy and Freedom! פסח שמח  PLUS: Tech insiders dumped shares ahead of slide (don’t worry just needed cash 4 taxes); How to Craft the Perfect Email Subject Line; Display Your Google+ Posts as Ads Throughout Google; The Greatest Voice of All Time; 15 years ag a company was started in this small apartment called
 
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    BrandYourself Blog

  • College Seniors: How to Land Your First Job With Your Google Results

    Sabrina Clark
    8 Apr 2014 | 10:40 am
    Seniors, you don’t need us to remind you that it’s the home stretch of your (undergrad) college career and the finish line is rapidly approaching. The tan from Spring Break is wearing off, finals are looming and it seems the only thing you’ve heard all semester is, “What are your plans for after graduation?” For many of you, these plans involve snagging your first full-time job. But as you send out resume after resume, there’s something you should get in check that could drastically affect your chances of getting that job: your Google results. An estimated 75% of HR departments…
  • We’re Hiring Writing & Content Development Interns

    Sabrina Clark
    17 Mar 2014 | 3:37 pm
    BrandYourself is looking for remote, part-time writing and content development interns to assist our fast-growing Concierge Services team. If you’re a strong writer who wants to be part of a fast-paced tech startup, then we want to work with you. About BrandYourself BrandYourself enables everyone to take control of Google search results for their own name and improve how they look online with the first Do-it-yourself online reputation management tool set as well as custom services. BrandYourself has raised more than $1.2 million in Series A funding and been recognized for its…
  • We Added 27 New Profiles to Boost in Google Results for Your Name with Our DIY Tool

    Sabrina Clark
    26 Feb 2014 | 2:07 pm
    Last month, we added 42 new boost steps to our free DIY online reputation management tool for 18 of our most commonly submitted profiles and now we’re upping the ante by adding 27 entirely new profiles that you can boost. New profiles include Pinterest, MySpace, Crunchbase, Etsy, SoundCloud, Zillow and all of the profiles pictured below: If you’re not familiar with BrandYourself, our free DIY online reputation management tool helps you take control of what shows up in Google search results when someone looks you up online. The tool allows you to submit web pages and then gives you…
  • The One Resolution You Need to Keep: Improving Your Online Reputation

    Sabrina Clark
    30 Jan 2014 | 3:04 pm
    As January comes to a close, it’s easy to forget the whole-hearted resolutions you made at the turn of the New Year (you might’ve even broken a few already). And while the next fad diet can probably wait, making an effort to maintain a positive online reputation is something you definitely don’t want to ignore. No matter what you have planned for 2014—a job hunt, growing your business, getting back in the dating game, etc.—what shows up when people Google your name can have a huge impact on your professional and personal plans. Fortunately, it’s not too late to resolve to…
  • We Just We Just Added 42 New Boost Steps For Our Most Commonly Submitted Profiles

    Pete Kistler
    22 Jan 2014 | 1:50 pm
    In case you haven’t tried it, BrandYourself is a free do-it-yourself tool that empowers you to improve what people find when they Google your name. You submit any webpages you want people to find when they Google you, then our tool gives you steps you can take to help them rank higher in your results. Those steps are called “Boost Steps.” We’re constantly improving our boost steps, and I’m excited to announce we just added 42 new steps for 18 of the most commonly submitted profiles, including Facebook, WordPress, Vimeo, Zerply, Squidoo, Flavors.me, FourSquare,…
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    Joey Sargent

  • What Customers Want: 10 Tips to Win Them Over

    Joellyn Sargent
    15 Apr 2014 | 7:55 am
    How often have you asked  ”What do customers want?” Companies spend millions on market research every year trying to figure out the best answer to this pivotal question. Whatever your budget, it’s likely that your company has also invested significant resources in trying to understand the mysterious answer. It’s not that complicated The products and services you offer certainly change from time to time to meet customer needs, and success depends on staying ahead of the demand curve. That can be a challenge, and it’s easy to get lost in the details of big data…
  • Revenue Roadblock

    Joellyn Sargent
    3 Apr 2014 | 7:55 am
    Meet the business prevention department. It’s the place great opportunities go to die. There are lots of ways that aspects of a business’s operations can interfere with the customer experience, preventing or inhibiting growth. Where are your revenue roadblocks?  Every company has them. If you haven’t shopped your business lately and you don’t spend a lot of time talking to customers, this phenomenon might be completely invisible to you. Hidden or not, it’s there. To unlock the full potential of your business, you need to ferret out the threats and deal…
  • What You Need to Know when Selling to the CTO

    Joellyn Sargent
    27 Mar 2014 | 8:41 am
    In the past, I’ve blogged about the new sales cycle and how it has  changed completely in the past several years. As a follow-up, here are current insights from an executive roundtable hosted by the Georgia CxO Forum, the Social Executive Council and TAG Social. At the session, tech execs opened up about how they approach the buying process, and what they’re looking for from vendors. Bjarke Ormstrup, VP, IT at EndoChoice, Martin Schmidler, VP of IT with Unipro Foodservice and Dan Webber, CTO & CFO of Monacle Health affirmed the fact that the sales process for technology…
  • Goldilocks on Growth

    Joellyn Sargent
    20 Mar 2014 | 7:55 am
    Remember Goldilocks? That poor girl stumbled into the bears’ cottage and couldn’t find the right fit: everything she touched was too big or too small, until she finally hit upon “just right.” Do you ever feel that way about your business? Sometimes the surroundings are unfamiliar and finding your bearings is difficult. First you lament that growth is too slow, but when you turn things around, it’s too fast to handle. While “just right” is an ideal, reality makes it a rare state to achieve. When you find the perfect fit, are you so comfortable you…
  • Who’s a Real Thought Leader?

    Joellyn Sargent
    18 Mar 2014 | 2:18 pm
    Not everyone can be a one Every one of us has our own unique expertise in certain areas like business, hobbies or personal pursuits. That expertise doesn’t necessarily equate to leadership. In fact, many individual talents remain hidden from view, practiced in solitude or among a small group of others with shared interests. In spite of the hype and endless exhortations to “establish thought leadership,” this is an elusive goal. There are only a few true thought leaders, and becoming one requires more than a wish and a handful of ideas. A real thought leader is the person…
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    Bulldog Drummond - Uncommon Sense

  • Bulldog Design: Total Woman Gym + Spa—Designed With Women In Mind

    Bulldog Drummond
    16 Apr 2014 | 9:00 am
    Women do it all. They run Board meetings, cook dinner, drive carpool, host book clubs, organize the family’s activities—and even occasionally squeeze in some “me time”. So whether it’s a relaxing yoga session, an invigorating Zumba dance class or a revitalizing deep tissue massage, all women need to take the time to care for themselves—and it’s even better when it’s done in a space designed with their needs in mind. Total Woman was built over thirty years ago on the principle of women living their best lives. Building a loyal following in a number of California communities,…
  • Brand Stories

    Bulldog Drummond
    14 Apr 2014 | 9:00 am
    Twenty noteworthy CEOs attempting to solve the world’s greatest challenges.
  • Close The Experience Gap

    Bulldog Drummond
    14 Apr 2014 | 9:00 am
    Written by Scott Schimmel Fyodor Dostoevsky famously wrote, “Every man has some reminiscences which he would not tell to everyone, but only to his friends. He has others which he would not reveal even to his friends, but only to himself, and that in secret. But finally there are still others which a man is even afraid to tell himself, and every decent man has a considerable number of such things stored away. That is, one can even say that the more decent he is, the greater the number of such things in his mind.” Let’s be honest and admit that you and I aren’t as awesome as we wish…
  • Brands That Survive

    Bulldog Drummond
    14 Apr 2014 | 9:00 am
  • What does being the brand mean to you?

    Bulldog Drummond
    14 Apr 2014 | 9:00 am
    What does being the brand mean to you?
 
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    Branding, logos and graphic design.

  • Because people want meaningful connection we made this

    dipika
    16 Apr 2014 | 8:59 am
    SPACE. The Cojournal Project. CHECKED IN this evening with VJ and AR over Skype. Fantastic conversations about: home, nomadism, and finding yourself. It’s not every day I talk about personal stuff here at DK. Used to, back in the 2006 era when we started out with our tiny blog of what I thought about arts and culture in Capitol Hill. Seattle was home for six years, but I left because of one thing. Apathy. People didn’t really care about connection, in my experience, or really getting to know each other deeply and well. Work or software, projects or anything on the internet was…
  • On second chances and the refreshing quiet of this, Khmer New Year

    dipika
    14 Apr 2014 | 5:21 am
    Happy Khmer New Year! TODAY IS KHMER NEW YEAR here in Cambodia. Lots of people are out of town, so the traffic is thin and the evening is quiet. Nice. It’s like someone pressed “reset” on 2014, and we get to think all over again about what kind of year-ahead we want it to be. At the start of January 2014 I invited some people I know to consider cojournaling with me, and somewhere along the way, I stopped mentioning it. The groups that are with me are fantastic, and it’s only because we are seeing major breakthroughs that I’m reopening this project, and wanted to…
  • The best three-word wifi password, ever

    dipika
    9 Apr 2014 | 12:00 am
    IT HAPPENS every once in a while. Someone, somewhere, behind the corporation or storefront or website or screen, is having a bit of fun. The humor and the love of the thing that she knows and does is clear to you, when you find it. Here’s the thing I discovered this week, and the words, so simple!, made me smile. (Thank you, RC, for just being you.) Evocative, effective storytelling doesn’t just involve making great graphics. It starts with a personality, a person. A human heart.
  • To the people of Phnom Penh: let’s DESIGN this city!

    akira
    6 Apr 2014 | 4:52 pm
    Here’s what’s up, people.Design isn’t just about bringing world-famous architects or a government-led “Design Center.” PHNOM PENH SHOULD BECOME A WORLD-CLASS CITY OF DESIGN* DK will help. —wait, what? We’ve only arrived to Phnom Penh less than a month ago. What do we know about this place? Who are we to talk about changing it, dictating what it will become? You see, we are starting our first brand design gig in Cambodia this weekend. And that got me rather excited, and dreaming out loud… Have you been to places like New York, London, Paris,…
  • In Cambodia: 4 pics from the streetscape, public space of Phnom Penh

    dipika
    31 Mar 2014 | 12:22 am
    VISUAL PEOPLE that we are, it’s much easier to share what it feels like to be in Cambodia’s capital with a few pics. FRENCH. You can hear people talking in French at this cafe, Le Jardin, complete with soft overhead fans and softer jazz. Billie Holiday right now. MYSTERIOUS USES. To me, anyway. I’m not local. What is this red frame thing for, besides hanging this? It’ll seem so obvious in about a year. BEAUTY. Patterns, colors. Refreshing to the unfamiliar eye. FUTURE. Not sure what’s next, but ready to keep noticing as we go, and sharing, too.
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    Soydanbay Corporate Communications and Organizational Development

  • Creating a Brand Architecture for Private Label Products

    Soydanbay
    1 Apr 2014 | 6:50 am
    Private label (PL) has always been profitable for retailers: Around the world, the retailers’ profit margin of PL is roughly 40%, which is twice as much as the profit they make from other brands. Not surprisingly, so far PL has been treated as a “cash cow.” Money was invested in PL the product, not PL the brand. Well, not anymore. Why do you think more and more retailers treat PL as a strategic asset, adding value to their main brand? To state the obvious, as long as the PL is beautifully designed, customers will associate positive feelings and thoughts with the retailer’s…
  • Being in command out of control

    Soydanbay
    5 Mar 2014 | 6:35 am
    Do you feel like the world is spinning faster these days? Are there too many things happening simultaneously? Is the pace of your life too fast? Are you looking for a way to keep things under control? How can you control people and events around you when deep down you know you can’t even fully control your own life? These are popular questions of our era. We all desperately look for answers. We desperately read how-to books. We eagerly learn about “the Nine Things Successful People Do Differently.” Yet, not much changes… Have you ever wondered why? We want to control our…
  • A Short Essay on Destination Branding

    Soydanbay
    28 Jan 2014 | 7:41 am
    Working with a destination is arguably the toughest brand assignment. Experts, such as Simon Anholt think that you cannot “brand” a place in the traditional sense of the word. As someone who got involved in a couple of place branding projects, I tend to agree. Here is why… Based on my personal experience, many branding projects (and most of the destination branding projects) start with a common misconception: People focus too much on the brand (the noun), and too little on branding (the process.) Branding, in its very essence, is a change management process. It helps key…
  • How to Brand a Professional Association?

    Soydanbay
    14 Jan 2014 | 6:32 am
    Back in the day, life was easier for professional associations: Whether you were a lawyer, or an accountant, or a doctor, you would want to be a member of your professional association. Associations used to be the voice of the profession. They had unquestioned authority. Membership meant prestige. Associations used to connect smart people through their popular networking events. They would train members, helping them to keep up with the latest developments. Not to mention  associations were strong social support groups. Unfortunately, those days are gone. The Internet, and eventually the…
  • Top Trends in 2014

    Soydanbay
    2 Jan 2014 | 5:43 am
    Another new year, another collection of top trend reports! What was trending in 2013? Which trends will still be relevant in 2014? And, what emerging trends you should pay attention? We have all the answers! Enjoy these great reports, share ‘em with your friends and let me know if you have any other good ones. Happy holidays to all! The Year in Review by Euromonitor 2014 Consumer trends by Trendwatching 2014 Branding trends by Nubrand 2014 Branding trends by Landor 2014 Consumer trends by JWT Intelligence (video) Looking into the future by What’s Next 2013 Retrospective Report by Most…
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    Branding Business with RiechesBaird

  • Telling a Powerful Brand Story Starts at the Top

    Kristy Gulsvig
    15 Apr 2014 | 10:50 am
    Brendan Eich’s 10-day tenure as CEO of Mozilla is a reminder that a CEO’s personal values, particularly in the age of social media and transparency, should be in sync with the corporate brand. Mozilla’s vetting process apparently did not flag — or find — Eich’s 2008 $1,000 donation to Proposition 8 (opposing gay marriage in California) that led to public outcry and his resignation. To avoid this type of fiasco, it is important to bring brand strategy into all aspects of a business, including the recruitment and hiring of senior executives. A brand is more…
  • CEOs, CMOs: It’s Good to Be Bad

    Ryan Rieches
    7 Apr 2014 | 12:00 am
    We have a saying at our B2B brand strategy consultancy that has guided us over many years in our work with leading brands: “The narrower the focus, the stronger the brand.” Lately I’ve been contemplating a corollary of sorts, and it basically boils down to this: “It’s good to be bad” — that is, bad at things customers don’t value. Let me explain by way of example. After years of flat sales, a B2B marketer asked us to evaluate its brand. In customer interviews, we heard comments like, “They never met a sales opportunity they didn’t…
  • Branding Acquisitions: How to Build and Grow Strong Brands

    Ray Baird
    1 Apr 2014 | 4:00 pm
    When François-Henri Pinault, CEO of Kering, is scouting for new luxury fashion brands he looks for ones that complement others in the company portfolio. Kering’s bold-faced brands include Gucci, Stella McCartney, and Puma. Once a deal is done, Pinault takes a synergistic approach to position brands for growth: The head of the Paris-based luxury and sports lifestyle group, formerly known as PPR, teams creative designers with business executives to help drive organic growth through product development, logistics, and stores, he writes in the Harvard Business Review. There is much being…
  • Wired World: What Smart Systems Mean for B2B Marketers

    Mike Randall
    28 Mar 2014 | 11:44 am
    As a branding agency, we’re constantly studying and monitoring industries to track trends and assess how the world’s best B2B companies are being positioned or repositioned for growth, differentiation, and ongoing relevance. A recent topic of conversation among our strategists is the Internet of Things. By 2015, according to some estimates, 25 billion devices will be connected to the Internet. Cisco, for one, predicts the Internet of Things will have an economic impact of $14 trillion by 2022. What are the sectors and real-world companies that stand to thrive in a world where smart…
  • Sign Language: What a Logo “Lift” Says About Your Company, Its Goals

    Justin Garvin
    21 Mar 2014 | 10:46 am
    Evolution or revolution? When a company decides to redo its logo as part of a brand strategy overhaul it must decide how much a brand mark can change. This is an important decision: A logo is a visual reflection of a company’s strategic brand framework. It represents how a B2B and B2C organization operates, communicates, and relates to the world. Messing with a brand’s “look” can have a big impact on internal and external audiences. That’s why the re-creation, update or replacement of a corporate logo is an important move, one that signals a shift in marketing…
 
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    Professional speaker, branding expert - Karen Post The Branding Diva

  • Lights, camera, brand! – How video can boost your presence.

    Karen Post
    15 Apr 2014 | 6:36 pm
    Using video is like adding high-octane fuel to a Hennessey Venom. In case you missed it, because you blinked, this year the Hennessey Venom GT broke the world speed record at 270.49 mph at the Kennedy Space Center. “Video has been the fastest and most consistently growing medium for content marketing,” said Lori Rosen, Executive [...]
  • 2 fast, free and effective game changers that you can do today

    Karen Post
    8 Apr 2014 | 3:02 pm
    Vision boards – get what you want I recently attended the National Speaker Association’s mid-year conference. I took away many awesome ideas about branding, presentation skills and new technology. My biggest takeaway was to accelerate your success, get a vision board. In the early 1990s, I always had a vision board, in my office, at my branding agency in Houston. A large black bulletin covered with pictures of situations, places and things I wanted to experience, share or own. When I made something happen or achieved a milestone, I removed the item from the board. By the late 90s, my…
  • That work you just paid for is not yours.

    Karen Post
    25 Mar 2014 | 6:19 pm
    That’s right. Unless you have a written transfer of copyrights from the creator, whether an artist, copywriter, video producer, web designer etc., you don’t own squat. I recently had the pleasure of working with Julee L. Milham an intellectual property attorney, on a song copyright issue. In upcoming blog posts, I will share more about this branding dilemma I faced and the advice Julee provided. My experience with Julee was excellent. I was very impressed with her knowledge and her level of client service. For a reasonable fee, she quickly provided me counsel and insight on my matter.
  • Lawyer jumps off cliff

    Karen Post
    16 Mar 2014 | 12:09 pm
    . . . and lives a happier and more fulfilling new life. A couple weeks ago I attended the The Raymond James Gasparilla Festival of the Arts in Tampa with my buddy, fellow motivational speaker Tami Evans. Showcasing over 300 talented artists, the event transforms a downtown Tampa park into an amazing outdoor museum. I really enjoy attending festivals where creatives not only get to show their work, but where capitalism is alive and well and the masters of this talent earn money too. And when I discover a new artist, buy a piece of their work and there is a story of a newly born entrepreneur,…
  • Smokeless in CVS, retailer loses $2B to gain healthier brand

    Karen Post
    5 Feb 2014 | 7:40 pm
    Last week CVS/pharmacy stores announced they will stop selling cigarettes and other tobacco products by October 1. Congratulations! Hopefully this will start a national trend with other brands who preach wellness and healthy choices, it's time to walk the talk. Ending tobacco sales "is the right thing for us to do for our customers and our company to help people on their path to better health," Larry J. Merlo, president and CEO of CVS Caremark, said in a statement. The company also announced that it plans to launch a national smoking cessation program in the spring.
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    Restaurant Branding Roadmap

  • A local good deed evolves national food brand

    Karen Post
    15 Apr 2014 | 12:00 pm
    This year I’ve had the pleasure of speaking to 5 regions of the Florida Chapter Club Managers Association of America (FLCMAA). The FLCMAA is a trade group made up of private clubs, most of which have food and beverage and hospitality programs. Last week, I addressed the Northern chapter in Jacksonville, FL where Sysco Foods was the host. We all know Sysco, the big box restaurant food and supply distributor. After my presentation on branding, we went on a tour of the facility, which was very impressive. What really struck me was how the company focuses on the internal culture that emphasizes…
  • 7 tips for designing a logo for your restaurant

    Jocelyn Ring
    9 Apr 2014 | 5:15 pm
    You asked, we answered We received a letter from a reader who asked “I don’t have a logo for my restaurant and I need one. I don’t know where to start. Do you have any tips or steps to take? Thanks, Mitch” Great question, Mitch. We sure do have some tips and steps for you to follow. You’ve heard us say time and again that your brand is not just your logo or tagline. That’s true, your brand is an overarching strategy and like the DNA of your business. The logo is one element that will support your brand, also known as a touch point.
  • What happens in Vegas does not need to stay in Vegas.

    Karen Post
    1 Apr 2014 | 2:21 pm
    I just got back from Sin City. I addressed the International Pizza Expo, an annual event dedicated to the passion and profits around pizza. The 4-day event was produced by Pizza Today the leading pizza industry magazine. I always have a great time in Las Vegas, as it is a playground for marketers. In the picture below you will see some of my new friends from Mask US a brand costume mascot company. There’s so much to experience here and to stimulate every sense from entertainment, to dining on amazing food, to drinking great wine and vegging out at the spa. I worked hard. I spoke to hundreds…
  • Rethinking your restaurant’s brand strategy?

    Jocelyn Ring
    26 Mar 2014 | 7:07 am
    3 questions to ask first (and 3 easy makeover solutions) Let me ask you a question. When you hear the word “brand,” what do you think it means? Logos? Taglines? Marketing tactics? Advertising? Sure, these all play a part in branding. But, in fact, branding is much more than just these items. I like to say branding is what people think, feel and expect whenever they interact with your company. Branding is an overarching image. It’s ingrained in everything you do—your operations, your message, all your touch points and your marketing. It’s the DNA of the company. When a company is…
  • 3 tips for handling a bad online restaurant review

    Jocelyn Ring
    19 Mar 2014 | 12:43 pm
    You asked, we answered. This week’s blog post is an answer to a question submitted by one of our Restaurant Branding Roadmap readers. “I know it is important to be on social media, but I am afraid to put ourselves out there. We had a bad experience with a nasty reviewer online and we didn’t know how to respond. I know that bad reviews and disgruntled customers can hurt a brand. How do you suggest dealing with bad reviews on a Facebook page or on a Twitter feed or on a site like Yelp? Also, how do you decide where to be on social media. There are so many options and we only have so much…
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    Imagemme

  • Natural American Spirits Re-Package US Tobacco

    blingbling
    16 Apr 2014 | 1:21 pm
      Natural American Spirits did such a clever branding job that they acquired their very own, court-mandated disclaimer: “No additives does NOT mean a safer cigarette”. Nevertheless, the conscious or unconscious perception that Natural American Spirits are healthier than other cigarettes has persisted, and driven the brand’s steady rise in popularity. This is due as much to their packaging design as anything else. Traditionally, cigarettes were branded to be cool, sexy, and sophisticated.                   When it comes to…
  • Good Night, Sweet Prince – Game of Throne’s “The Lion and the Rose” Delivers Big

    blingbling
    14 Apr 2014 | 10:07 am
      So HBO Go was actually working last night, and for those of you who tuned in to the network’s hottest show since the Sopranos, we’d like to take a moment to celebrate the (frustratingly somber) exit of one of series’ most despised characters. A brilliantly-structured episode, Sunday’s “The Lion and the Rose” goes against the grain of GoT’s increasingly peripatetic narrative trends by planting its feet firmly in one setting for thirty minutes.  Set at yet another doomed wedding, the extended final scene has it all: just about every relevant character in Westeros that’s…
  • UCONN Product Design Beats Kentucky Branding in NCAA Championship Basketball Game

    blingbling
    8 Apr 2014 | 9:21 am
        This year’s NCAA Basketball Championship game wasn’t just a battle between UCONN and Kentucky, it was a battle between branding and product design. To explain what I mean by that, we need some context: In recent years, high school basketball has attracted more and more media attention. As early as middle school, young basketball players around the country are becoming branded as the next big thing – earning massive online followings via websites like Ballislife.com, and finding themselves on the covers of major magazines.     Pictured above is…
  • The Appearance of Disappearing Packaging

    blingbling
    28 Mar 2014 | 6:56 am
        For his Masters Thesis Project,  Pratt Institute graduate student Aaron Mickelson designed a number of inspired solutions to remedy the vast amount of waste (over 70 million tons, he points out) created by conventional packaging design. The overall strategy of his solutions, like many solutions that solve complex problems, was ingeniously simple: to alter and advance product design so that it provides its own packaging that, for the most part, literally disappears once the product is used.       disappearingpackage.com     The packaging for these Tide…
  • The Sweet, and Not-So-Sweet Logos of NCAA March Madness

    blingbling
    25 Mar 2014 | 8:22 am
    This year’s winners (so far) in the NCAA basketball tournament are also winners on the design front, as many of them feature recently re-designed logos that far surpass, in one way or another, the earlier designs they’ve clearly outgrown. Below are the Final Four participants in the 2014 Before-and-After NCAA Logo Design.   UCONN BEFORE:   This logo wasn’t terrible, though a little too friendly to inspire the necessary animalistic ferocity among players and fans. UCONN finally let their inner dog out with the following darker, sleeker, more intimidating touchup.
 
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    John Morgan

  • 12 People Keeping You From Success

    John Morgan
    20 Mar 2014 | 9:33 am
    Could it be true that there is a group of people keeping you from success? I can assure you that it’s true. Now, you may be thinking that I’m referring to your competition, your spouse, or maybe even your parents. Hang on to your seat because the only person I’m actually referring to is YOU. Seriously, put some thought into this, you hold yourself back in all areas of your life and business. You do this in multiple ways which is why it’s like there’s a small army against you. Here’s who is holding you back: YOU: When you focus on the problem instead of the…
  • 7 Signs You’re Destined To Fail

    John Morgan
    13 Dec 2013 | 8:15 am
    History is full of people who are ambitious, creative, and complete failures. The newest idea, technology, trend or strategy are worthless. Why? Because there’s something else you must figure out first or nothing will work. You will sabotage yourself. You see, there are certain principles that if screwed up will cause you to fail regardless of what it is you’re attempting to accomplish. Let’s take a look at 7 of them right now: 1: Low Self-Esteem & Self-Worth If you don’t believe in yourself and what you do, then don’t expect anyone else to either. People…
  • Success Lessons From A Former Homeless Man

    John Morgan
    6 Nov 2013 | 6:05 am
    How do you go from being homeless living under a pier to a NY Times best-selling author of multiple books and being invited to speak at the White House a handful of times? Well, hopefully that’s not your situation because you wouldn’t be reading this if you were homeless. But that’s the exact situation of my friend Andy Andrews. Andy went from being homeless to achieving success in a lot of areas in life. The question on your mind is likely…HOW? I’ve got good news for you, Andy and I recently recorded a conversation where I asked him to share some of the key…
  • How To Be Married To An Entrepreneur

    John Morgan
    29 Oct 2013 | 7:50 am
    If I’ve said it once, I’ve said it a thousand times…your environment has a huge impact on your success. Your spouse is a major part of your environment. It’s not easy being married to an entrepreneur. Your better half has to put up with the late nights, crazy ideas, and the constant checking of email. As if marriage wasn’t hard enough, throw an entrepreneur into the mix and you’ve got some extra chaos to deal with. There’s no questioning how important it is for your spouse to support you. Without a doubt the person who’s had the biggest…
  • Everyone In Your Life Wants One Thing From You

    John Morgan
    22 Oct 2013 | 12:55 pm
    No one ever talks about it but it’s there. Intensely burning within every person on the planet regardless of their age, sex, race, status, or job. Everyone wants it and they want it from you. I’m talking about RECOGNITION. Everyone wants to be recognized and acknowledged. This is why a simple smile, making eye contact, or just saying “hello” to a passing stranger matters. It matters because it matters to them! Because of this desire we all have, you can motivate and influence those around you by simply giving someone recognition. When someone feels acceptance,…
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    AYTM

  • Heartbleed Survey: Majority Changed Passwords Because of Security Incident

    Anne Pilon
    16 Apr 2014 | 6:11 am
    The recent Heartbleed Bug online security incident has a lot of internet users concerned. Many have already considered online security to be an important issue, and even more had to change their passwords or take other security actions because of the bug. So just how much did Heartbleed impact people’s opinions about online security? Online Security In Ask Your Target Market’s latest survey, 46% of respondents said they are very concerned about the security of their online accounts. 44% said they are somewhat concerned about online security. 9% said they are not very concerned about…
  • Tax Day Survey: Most Filed Well Ahead of Deadline

    Anne Pilon
    15 Apr 2014 | 6:03 am
    Today is the deadline for Americans to submit their 2013 income tax returns on time. Tax day is always a major event brought up by news outlets and stores offering sales for people to spend their tax refunds. But many people have already submitted their returns well before the deadline. How many people have waited until tax day this year compared with previous years? Tax Returns In Ask Your Target Market’s latest survey, 13% of those filing tax returns this year said they waited until the very last minute. 20% filed earlier in April. 19% filed their tax returns in March. 35% filed their…
  • Google Glass Survey: Few Taking Advantage of Product Release

    Anne Pilon
    14 Apr 2014 | 6:13 am
    Google is releasing its Google Glass headgear device to the general public for one day only this week. The company is selling the wearable computer, which until this point has only been available to select “explorers,” for $1,500. How many people plan to take advantage of the offer from Google? And what do they think about the product and its price tag? Google Glass Sale In Ask Your Target Market’s latest survey, just 3% said they definitely plan to purchase Google Glass when it goes on sale this Tuesday. 10% said they would probably consider purchasing it. 26% said they will probably…
  • Airbnb Survey: Few Have Used Website, More Interested

    Anne Pilon
    11 Apr 2014 | 7:12 am
    Lodging rentals website Airbnb has been getting some added attention lately. With the rising cost of traveling, more and more people are looking for ways to save money. And online searches for lodging have been increasing for years. Now, even Warren Buffet has expressed interest in working with the company, which gives users the opportunity to connect with others and rent anything from homes to rooms to private islands. How many people have used Airbnb or similar services? And how many would be interested in doing so in the future? Travelers In Ask Your Target Market’s latest survey, 8% of…
  • Job Growth Survey: Some Job Seekers Noticing Increased Opportunities

    Anne Pilon
    10 Apr 2014 | 6:42 am
    A report released by the Labor Department this week suggests that there are more job openings today than there have been at any point since the beginning of 2008. But with many people still feeling the effects of the recession, this job growth might not be quite enough of an improvement. Have people noticed any increase in job opportunities or improvement in the unemployment situation in their communities? Job Growth In Ask Your Target Market’s latest survey, 19% of respondents said they don’t currently have a job and are looking for one. And another 19% said they do currently have a job…
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    re:DESIGN and reignite your business. - Blog

  • Cheap, Freebie “Design” Tools Are Not Really About Design At All

    16 Apr 2014 | 7:53 am
    Pin it! They’re slick. They’re cheap. Their sales pitches look convincing. And there are some very well-respected people promoting their services. But they have absolutely none of the virtues of what REAL design brings to business. Dragged and dropped, templated, clip-arted, cheapo do-it-yourself “design” tools do not really produce design at all — at least not the type of design that can truly transform your business and take it to new heights. They are Trojan horses — fakes, frauds — cake decorating applied to something that should really be taken a…
  • Working With Designers Should be Joyful, Not Painful

    25 Mar 2014 | 8:46 am
    Good designers are hard to find and sometimes even harder to work with. But it doesn’t need to be this way.It is common for a client to ask for something and then wonder why the designer won’t just give them what they want. After all, “the customer is always right.” Right?Wrong.That may work in a fast food restaurant or a shoe store, but when it comes to working in the area of professional design communications, it gets a bit more complex than that. And really, you — as the client — shouldn’t want it any other way. In fact, if a designer isn’t…
  • Lessons in Creating Quality Content from Cartoonists

    18 Feb 2014 | 11:26 am
    I learned some lessons pretty early in life that have served me well over the years. When I thought I was just learning about cartooning, I was actually learning much more. As a young aspiring cartoonist in high school, I was infatuated with the tools of my heroes — the giants in the cartooning industry. These were people who won Pulitzer Prizes, were known by our nation’s Presidents and even had their creations sent to the moon. People like Charles Schulz (Peanuts), Hank Ketcham (Dennis the Menace), Jim Borgman (Zits and political cartoons), Mort Walker (Beetle Bailey), Gary…
  • Anatomy of a Logo

    7 Feb 2014 | 6:26 am
    I recently designed a logo that, while seemingly simple, provides a good example of the work it takes to get to “simple.” The client was Divers Direct, the world’s largest scuba retailer, and they needed to brand their new water sports division — specializing in everything from scuba lessons to packaged adventures.The goal? To develop a strong, trusted brand and a logo that connotes action, adventure, energy, excitement — and of course, water. The target market was the young and active crowd, as well as youthful baby boomers.The logo needed to be simple, unique…
  • 12 Ways A Visual Strategy Powers Business

    20 Jan 2014 | 10:00 am
    Most people can appreciate how important visuals are for grabbing someone’s attention and communicating an idea clearly and succinctly. The way you put it all together to drive business results is through a visual strategy.A well-executed visual strategy will extend your brand, bringing together all of your company’s communications and engagement into one focused effort — both online and offline. For it to be effective, your visual strategy should be targeted, compelling and consistent — targeted to accomplish your goals, compelling to attract rather than…
 
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    Better Business Brand

  • 5 Ways to Promote Your Offline Business and Overtake Your Competition

    Robert Hacala
    14 Apr 2014 | 9:22 am
    Most tradesmen are very old school because they've been used to doing something a certain way for so long. A lot of those old school methods they’re using to promote their offline businesses aren't as helpful any more because there is more competition. Here are a few ideas that could help you get more customers and steal the upper hand on your competition.
  • 7 Keys to Understanding Branding of the Future

    Robert Hacala
    13 Apr 2014 | 12:16 pm
    The way brands relate to their audience, communicate their position, their attributes, and their values, is changing at a frantic rate. Branding strategies have changed dramatically over the last few years, to the point that branding is now focusing upon understanding and empathizing with consumers’ needs, and the need for establishing close ties with the target audience.
  • 20 Captivating Marketing Statistics [Infographic]

    Robert Hacala
    12 Apr 2014 | 5:34 am
    Did you know that 73% of reporters think press releases should contain images? How about that videos on landing pages increase conversions by 86%? Read on...
  • Building a Foodservice Corporate Identity

    Robert Hacala
    12 Apr 2014 | 4:50 am
    An effective foodservice corporate identity allows your company to be easily recognizable through actions, branding, and other forms of communications. Here are a few tips to help develop your foodservice company’s corporate identity. Photo Credit: USDAgov
  • Brief History of Big-Name Car Logos [Infographic]

    Robert Hacala
    3 Apr 2014 | 10:08 pm
    Here's a neat infographic that gives a brief history of nine of the big-name car logos, rationals for logo colour choices, meanings of company names, plus how each company came to be. Do you know why Subaru uses the Pleiades star constellation in its logo design? Continue reading to find out.
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    JON-MICHAIL, The ImageMaker

  • CREATING THE BEST BUSINESS MONEY CAN BUY – Part 1

    jonmich
    15 Apr 2014 | 5:00 pm
    By Jon Michail | Think & Grow Rich Magazine An entrepreneurial approach to stacking the odds in your favour. “All men dream: not equally. Those who dream by night in the dusty recesses of their minds wake up in the day to find it was vanity, but the dreamers of the day are the dangerous men, for they may act their dreams with open eyes, to make it possible.” T. F. Lawrence, Seven Pillars of Wisdom: A Triumph According to Dun & Bradstreet, 33% of all new businesses fail within the first 12 months. Half of new businesses fail within their first two years of operation and 75% fail…
  • Israel re-brands with new holistic approach

    jonmich
    26 Mar 2014 | 4:00 pm
    Like corporate and personal branding, Country Branding matters more today than ever before. In a highly competitive world full of economic and social upheaval, strategically branding a country is part of any soft diplomacy directive. The following Canadian article reveals that the ancient land of Israel is engaging in contemporary branding to communicate to the world a new face that will influence its perceptions in the world and at the same time helps to boost its economy via new business interest and tourism and that can only be positive for the longer term. Israel re-brands with new…
  • Handsome men preferred to woo investors

    jonmich
    24 Mar 2014 | 4:00 pm
    The latest research on how good looks makes a difference when pitching to investors reveals some interesting insights, and although it may come across as superficial, the research only confirms what image consultants have always known. How handsome men win at work 12 March 2014 | news.com.au Good looks might have helped Don Draper at work, but it isn’t the same for Megan. Good looks help men get ahead in business — but not women, research shows. A study found investors are more likely to back an idea if a handsome man is pitching it. However, pretty women were no more likely to be…
  • Why branding experts can be a problem

    jonmich
    19 Mar 2014 | 4:00 pm
    By Nancy Rosens We don’t often hear an expert say, ‘I don’t know – you’ll have to help me with that.’ The usual response is one which directs you to be or to do what the expert tells you. But is this really what you want or need? Isn’t authentic personal branding a collaborative effort between the expert and the client? Why would you buy something that doesn’t really fit? Experts are everywhere, offering advice on everything from how to become wealthy (tip: check out their bank accounts before you hire them) to French cuisine and, of course, online branding. Their businesses…
  • Empower your employees to become brand ambassadors

    jonmich
    17 Mar 2014 | 4:00 pm
    By Jon-Michail These Apple Store workers are renowned for their helpfulness as well as their loyalty to the Apple brand its products. It’s incredibly important for companies to have an online presence, even if it sounds like stating the obvious in 2014. When most people first began making use of the internet, it was primarily a research tool and a means of data collection and analysis. Now the use of social media is universal, with most of us having accounts on Facebook, Twitter, YouTube, Instagram or LinkedIn, perhaps all five and more. No matter what an individual’s employment status…
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    Blade Creative Branding | Blog | Marketing, Design, Trends

  • The Green Jacket: Branding’s Most Important Piece of Clothing

    Joshua Murray
    15 Apr 2014 | 6:44 am
    Since 1949 golfers have made the trip to Augusta, Georgia in April with one thought in their mind, “Win a Green Jacket.” In all of sports there isn’t a single piece of clothing that is as prestigious or highly regarded. The New York Yankees logo may be iconic and recognizable worldwide, but that’s more about… Read More
  • The Frozen Yogurt Frenzy

    Joshua Murray
    11 Apr 2014 | 12:43 pm
    With spring here people’s tastes for treats have turned from hot chocolate to frozen delicacies, and right now it’s difficult to argue that there’s a more popular cold dessert than frozen yogurt. A quick Google search for “Best Frozen Yogurt in Toronto” brings up a mix of lists for favourites in the city and big… Read More
  • Vintage Ads: Cigarette Print Ads From The Past

    Joshua Murray
    9 Apr 2014 | 8:57 am
    Since 1998 cigarette companies have been banned from advertising in Canada. Where we once saw print ads in newspapers and magazines, big billboards, and race cars promoting all kinds of tobacco brands, we now see none. Today we’re taking a trip down memory lane to a time when cigarette companies weren’t just advertising, they were… Read More
  • Hello Kitty Ready To Play Ball

    Joshua Murray
    7 Apr 2014 | 8:27 am
    It’s an unusual marriage, but it could be very successful and make a lot of people, a lot of money. Hello Kitty and Major League Baseball have come together in a licensing agreement that will target young girls and adult women who love the Japanese brand as the MLB tries to grow their brand community… Read More
  • Building Your Non-Profit’s Brand – Why it Matters.

    Guest Post
    2 Apr 2014 | 8:44 am
    Guest Post by Norma Meneguzzi Spall According to Statistics Canada, there are over 170,000 non-profits and charities in Canada. For organizations that rely solely on the discretionary generosity and dedication of its stakeholders, competing for donor share and battling donor fatigue is challenging; but never more so than during times of economic downturns. Non-profit organizations… Read More
 
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    Purpose Compass

  • How To Make the Connections That Power Your Business

    Schuyler Kaye
    2 Apr 2014 | 9:33 am
    You’ve heard the story so many times, their message is clear. “If you want your business to succeed you better be willing to hustle.” You get it. You aren’t afraid of hard work. Yet the more your business grows – the heavier the challenges get. You want to make an impact that is bigger than just you. You know you can’t do it on your own. Yet despite how connected we all are in this digital world, the walls of making real connections can seem so much greater than if you could… well hangout. My friend Mike Hrostoski has a story and some advice about how…
  • Nicole Bernardo, Coach and Speaker at nicolebernardo.com

    Schuyler Kaye
    1 Nov 2013 | 1:30 pm
    Schuyler helped me so much with clarifying my target market. After our deep dive together, I realized that I was putting all my eggs in the wrong basket — I changed my niche after our work together, and it has made all the difference financially. Schuyler helped me get unstuck in so many ways, and he never rushed me — he always seemed to hear what I wasn’t saying — and that allowed me to grow and expand rapidly as a entrepreneur and as a person. I highly recommend working with him. Thanks Schuyler Kaye Personal Brand Consultant T4Execs blog Personal Branding Tips
  • Yollana Shore, Coach & Teacher at Heart of Business

    Schuyler Kaye
    1 Nov 2013 | 1:02 pm
    Schuyler is masterful at weaving the authentic and transformational power of stories into marketing. He brings a fresh and inspirational approach in The Power of Stories with straightforward exercises to show you how to use “your story” to bring heart to your marketing and purpose to your work. Thanks Schuyler Kaye Personal Brand Consultant T4Execs blog Personal Branding Tips
  • How To Bring The Party Rock To Your Boring Brand

    Schuyler Kaye
    24 Sep 2013 | 3:00 am
    I mean it’s not to say that your brand is boring, but wouldn’t it be nice if people were talking about your brand with their friends and family… if you didn’t have to do all the work to spread the word? Sometimes, all a brand needs is a little pizzaz to give it wings. It’s my pleasure to introduce Kimberly Bordonaro and her Party Rock mentality. She has a fun, vibrant take on branding your business that will help you go from waiting for customers to your customer waiting in line to work with you. Click To Download Your “Get Off the Couch and Implement This” Worksheet…
  • Finding the Perfect Name for Your Business

    Schuyler Kaye
    19 Sep 2013 | 3:00 am
    There are some decisions you’ll make for your business that can easily be changed… like going to energy saving light bulbs for example… you unscrew the old, screw in the new, and you’re done. Changing the name of your business on the other hand is a decision that can cause a great deal of stress and rework… your website, links, materials, products, and you’ll even lose customers in the transition. Having gone through this process before, I’m hoping my story and its tips can help you find a name for your business that represents what’s in your heart and attracts the customers…
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    Media Panther

  • Keeping ‘busy’ with social media

    Prashant Pinge
    28 Mar 2014 | 10:00 pm
    The notion of social media is really exciting. It seems like the entire world is hooked onto it. And the ease with which communication takes place at practically no cost makes it all the more enticing for businesses to use it for promoting their products and services and listen to what their customers are saying. But between the promotions and the listening is the key idea of conversations. Promotions entail pushing out messages while passive listening will take you only so far. But do companies really understand how to carry out conversations with their customers? When one talks of…
  • Money counts

    Prashant Pinge
    24 Mar 2014 | 10:00 pm
    I recently had a meeting with the founders of a start-up in the travel space to discuss their marketing plan. However, as the conversation progressed, it became increasingly clear that they wanted to channelize all their resources into business development. While it was quite understandable that funds were short, as could be expected for a start up, the sole focus on growing sales seemed like a very myopic approach. Why? Because branding would not only create a distinct identity for the company but also help build loyalty and therefore drive further sales, ensuring longevity. On the other end…
  • Does your offer make sense?

    Prashant Pinge
    24 Jan 2014 | 9:00 pm
    I saw the advertisement of a relatively unknown brand of honey on television a few weeks ago. It prominently declared a buy one get one free offer. I was intrigued. Honey is expensive, and yet, here was a brand with this amazing offer. I went to the local supermarket and made the purchase. The packaging wasn’t great, but I decided to let the honey do the talking. It was good, not great. But for the deal they were offering, it was fantastic. So I made another trip and bought a few more jars. The offer is still on, but how long can they sustain it? And when they withdraw it, I know for a…
  • The rise of private labels

    Prashant Pinge
    18 Jan 2014 | 9:00 pm
    It hasn’t been that long since private labels have made their appearance in the Indian market. However, it hasn’t taken them long at all to emerge as a credible threat to well known brands. While most of us have been used to seeing private label products tucked away in obscure shelf spaces, the trend is fast changing. When I visited the local supermarket a few days ago, I was surprised to see the private label products displayed prominently alongside all the known brands. While the prices were lower and the packaging inferior (though not always), the private labels had moved up…
  • The scramble for advertising space

    Prashant Pinge
    12 Jan 2014 | 9:00 pm
    There’s a mad rush for eye balls. Marketers are coming up with some very creative and at times absurd ways to reach customers. They don’t have a choice. Traditional media is out of the reach of most businesses. While the Internet offers cheaper options with greater reach, it’s getting more and more difficult to execute effective campaigns in a crowded space. So the search is on for new advertising avenues. It’s already reached planes, trains and automobiles. It’s reached offices, hospitals and malls. It’s even taken over walls and walkways. So is there any space left after this?
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    BRAND IDENTITY, REBRANDING AND PACKAGE DESIGN

  • At 1:53, this Mad Men star says what every client should know before hiring a branding expert

    davidbrier
    11 Apr 2014 | 7:46 pm
    At 1:59, Peggy Olson of Mad Men rewrote the game: “If you can’t tell the difference between which part’s the idea and which part’s the execution of the idea, you’re of no use to me.” While Mad Men, in its final season, is keeping fans on the edge of their seats, no character has seen a transformation as dramatic as Peggy Olson played by the remarkable Elizabeth Moss. This amazing compilation video below shows a shy, uncertain woman transforming into a formidable, resilient force of nature that changed the role of women in the male-dominated world of advertising captured in the…
  • Branding is Like Teenage Sex (a @Slideshare Exclusive), Part II

    davidbrier
    25 Mar 2014 | 8:33 pm
    Witness the emotional meltdown this guy experienced after witnessing this latest Slideshare presentation. The response on Slideshare and the Twitterverse to this newest post has been incredibly wild, going from “gross headline” to “best title of the year.” In just 24 hours, over 6,000 people gobbled up this newest presentation tweeting all variety of comments with @Slideshare in their tweets. Slideshare and Youthful Skin? Plus women have chimed in as well as shown here (adding to the over 630,000 people around the globe who have viewed my presentations on branding on…
  • 6 Ways Branding is Like Teenage Sex (a Slideshare Exclusive)

    davidbrier
    23 Mar 2014 | 6:42 pm
    Some periods of life are better than others. As good as Hollywood makes teenage life look, those of us who survived it know that it’s hyped up much more than it actually is. So, in light of that, I created this new Slideshare presentation on branding from the viewpoint of someone who’s been there and done that (in both the branding arena and the teenage arena). I did this for two reasons: partly for amusement and partly for sharing some new works that haven’t been seen before. Like a first date with some girl I’d been longing for (in what seems like eternity), I am SO…
  • Dear Copyblogger, This One’s For You

    davidbrier
    12 Mar 2014 | 12:28 pm
    Through bloodshot and bleary eyes, he muttered, “Whoa dude. This is g-o-o-d stuff…” I’ll explain. We’re Just a Rock ‘n Roll Brand Being a subscriber to Copyblogger, I look forward to the articles they publish which are often insightful and thought-provoking. I am (and have been) a fan of Demian Farnworth since before he became Copyblogger’s Chief Copywriter. So this morning when I received a new article in my inbox entitled, “SEO is dead. Long live OC/DC” (with OC/DC being an acronym for Optimizing Content Discovery & Conversion), I…
  • How Did This Rebranding Catapult Sales 900% in 24 Months?

    davidbrier
    10 Mar 2014 | 7:49 pm
    “My doctor told me I had to stop throwing intimate dinners for four unless there are three other people.” Orson Welles “Cookie cutters are for baking, not branding.” Yours truly Food’s About Passion. So is Branding. In the below video, I unveil how I took a small company in Napa Valley producing a “traditional product” in a stagnant category and turned it inside out. (If you want even more details and visuals of the dramatic rebranding, click here.) The result? Over 20 blogs picked this up across the globe. The New York Times featured them. InStyle…
 
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    Landor Blog

  • Mad Men brand wish list

    16 Apr 2014 | 6:21 am
    Spoiler alert: The following article contains details about the Mad Men Season 7 premiere episode, “Time Zones.” I’m not psychic. I’m just a branding professional. But I also happen to be a rabid Mad Men fan. After watching the season premiere that opened with Freddy Rumsen’s ghost-written pitch for Accutron, I started wondering what other brands might be introduced this season. On those credentials, and some digging into what was hot in 1969, here are my picks of the brands I’d like to see make an appearance in Mad Men this year. California, here we come Now that Ted’s heading…
  • Post-Mad Men, it’s what’s inside that counts

    11 Apr 2014 | 6:43 am
    The final season of Mad Men begins on April 13. For those of us in the business, it’s been fascinating watching the evolution of advertising played out against the changing moods and social mores of the United States in the 1960s. For those not in the advertising business, it’s been just as fascinating, what with the profligate smoking, three-martini lunches, and not-so-clandestine office romances. I’m not sure what to expect in terms of plotlines this season, but I am sure that anything relative to brand building will have little resemblance to what’s happening in marketing today.
  • Avoiding brand malpractice

    1 Apr 2014 | 7:38 am
    Branding can be misunderstood; too much emphasis on its visual aspects has led many to confuse it with graphic design. Although a brand’s logo, signage, and packaging are very important, it is worth remembering the words of Landor’s founder Walter Landor: “Products are made in the factory, but brands are made in the mind.” These words were spoken many years ago, but they remain true today.  Walter’s reference to the mind hints at a deep emotional connection between people and brands. No marketer would disagree with his statement—it is not an earth-shattering insight…
  • How matters for Chobani

    24 Mar 2014 | 8:03 am
    “The sleeping giants woke up, and the sleeping giants were very angry.” No, it’s not a line from a fairy tale but rather a quote from Peter McGuinness, chief marketing and brand officer at Chobani, who was speaking at The Big Rethink 2014 US, a marketing conference hosted by the Economist. The line, a reference to Tora! Tora! Tora!, got quite a few laughs from the audience. It is, however, no laughing matter to the yogurt brands that have been mightily surpassed in market share by this new category leader over the last five or six years. Any way you measure it, “zero to over one…
  • Mobile marketing with augmented reality

    13 Mar 2014 | 4:39 am
    One of the latest mobile marketing trends is augmented reality (AR), in which smartphone images of the real world are supplemented with digital input, like sound, data, and video. The attraction is clear; with AR, traditional, static brand communications can become an entry point to an interactive and exciting digital world. Store windows and advertising billboards suddenly become portals. Given the fact that the retail environment is the ultimate moment of truth for brands, it’s not surprising that AR is a hot topic for fast-moving consumer goods and packaged food brands. With competitor…
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    places | brands

  • Seemingly invincible

    sjnorth
    31 Mar 2014 | 12:43 am
    photo credit: Wolfgang Wildner via photopin cc As Turkey woke up today to greet another era of AKP rule, I found many people in my social and professional circle – Turks and expats alike –  bemoaning Erdogan’s seemingly invincible support base. Despite endemic corruption, underscored by a flurry of scandals and protests, the AKP leader and his party remain smugly at Turkey’s helm. And this being a democracy, someone must be voting for them.  It’s all very well for people to bash Erdogan continuously. But true to this website’s philosophy, I want to…
  • From cubicle to cloud: E-ployment

    sjnorth
    30 Mar 2014 | 11:31 pm
    photo credit: kevin dooley via photopin cc Place branding expert Julian Stubbs delves into all things global, digital and cloud-related in his new book, ‘E-ployment’. Based on his own experiences building the global cloud-based agency UP THERE, EVERYWHERE, Julian’s book is a light-hearted, accessible account of the journey that led him into the cloud, beginning with his own Eureka moment. There, he realised that freelancing could be lonely, but that perhaps the solution lay in creating a global online community. Then he went and created one,  never looked back, and so UP THERE,…
  • Turkey: Caging the bird

    sjnorth
    20 Mar 2014 | 11:45 pm
    photo credit: wharman via photopin cc Frustrations at Turkish prime minister Erdogan rose to a crescendo early this morning as his threat to block Twitter was finally realised just hours ago. Twitter users in Turkey awoke to find the social network had become inaccessible overnight. Expats and Turks alike soon took to other means to get on Twitter and express their fury.  Just days before at a political rally in Bursa, Erdogan had pledged publicly to ‘eradicate’ Twitter, even if other nations criticised the decision. He said: “I don’t care what the international community says.
  • The fury of Istanbul

    sjnorth
    18 Mar 2014 | 2:55 pm
       A boy who died last week after nine months in a coma has thrown Istanbul into the biggest state of chaos since last year’s Gezi Park protests. Berkin Elvan, 15, was hit in the head by a tear gas canister fired by police during the Gezi protests of June 2013. When he was hit, Elvan had been on his way to the local shop to buy bread. He was not participating in the protests, but became an unfortunate victim caught in the crossfire. Last week, on the day of Elvan’s death, the streets of Istanbul erupted as people pitched themselves defiantly against the police and the…
  • As Kiev erupts

    sjnorth
    21 Feb 2014 | 1:14 am
    photo credit: Bill Shupp via photopin cc Today I found myself reflecting on the current situation in Ukraine, wondering what the future may hold for this country. I remember passing through Kiev by train in 2009, wending my way back to London on the long overland route from Beijing. The city seemed peaceful at the time. Now it has erupted. I’m not an active Ukraine-watcher, but the unrest in Kiev came as a complete surprise to me. To the casual observer the news seemed to explode out of nowhere. One minute Ukraine was a large, fairly quiet nation on the edge of the EU, the next it…
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    Denise Lee Yohn

  • jd gershbein on achieving success with linkedin

    Denise Lee Yohn
    15 Apr 2014 | 10:11 pm
    JD Gershbein, a master of the art and science of LinkedIn, joins me for a conversation. In addition to speaking and teaching workshops around the country about LinkedIn, JD serves as a LinkedIn strategic adviser to businesses and has been featured on FOX TV News and CBS TV News, and in print in Forbes, Bloomberg BusinessWeek, and more.  His first book, The LinkedIn Edge: Creating a Psychological Advantage in Social Business, due out later this year, deals with the neuroscience, psychology and behaviors that drive success on LinkedIn.  So he’s the perfect person to tell us: how can…
  • gopro grows by going with the brand flow

    Denise Lee Yohn
    14 Apr 2014 | 6:37 am
    Who would have known just 10 short years ago that a surfer chilling out after a failed start-up would end up having created a cultural phenomenon?!  That’s what Nick Woodman, creator and CEO of GoPro, did.  Just last year, the maker of small, wearable, high-definition cameras hit $526 million in revenue and attracted electronics manufacturer Foxconn Technology Group (the company that manufactures most of the digital devices we use today) to invest $200 million.  According to technology research firm IDC, GoPro had nearly 50% of U.S. camcorder market in 2013, up from 21% in 2012.
  • mercedes is driving dangerously, chasing customers

    Denise Lee Yohn
    8 Apr 2014 | 10:46 pm
    “Brazen.” “Provocative.” “Exuberant.”  What automotive brand comes to mind when you hear those words?  BMW?  Audi?  Maybe even Porsche?  Certainly not Mercedes – and yet, that’s exactly how New York Times reporter John Pearley Huffman described Mercedes’ newest release, the CLA250. Now, I’m not a car gal so I can’t tell you if Huffman’s review is fair or not.  But if you read his comments from a brand point of view, as I did, he provides plenty of reason to be concerned.  It seems as if Mercedes, in its quest to attract younger customers, has taken its eyes off…
  • building a small business brand

    Denise Lee Yohn
    6 Apr 2014 | 10:49 pm
    Great brands don’t have to be big brands.  In fact, one of my favorite examples of a great brand is a small, privately-held design and innovation consultancy (Bulldog Drummond.) Another is a 12-unit, $40 million fast casual restaurant chain (Tender Greens). Another is a small non-profit (Keep A Breast Foundation.)  Each of these brands stands out among its peers because of its strong mission and culture and executional excellence — and each enjoys the esteem of many and a deep emotional connection with its target.  I wrote What Great Brands Do for companies of all sizes and…
  • a brand is what you do

    Denise Lee Yohn
    2 Apr 2014 | 10:33 pm
      From What Great Brands Do:  Simply put, your brand is what your company does and how you do it.  Your brand is not what you say you are — it’s what you do. The post a brand is what you do appeared first on Denise Lee Yohn.
 
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    Siegel+Gale

  • Remembering a giant: Wally Olins 1930 – 2014

    Howard Belk
    16 Apr 2014 | 4:05 pm
    We're saddened at Siegel+Gale by the passing of branding giant Wally Olins.
  • My bird has a new beak: A designer’s take on the Twitter refresh

    Mike Preston
    16 Apr 2014 | 8:36 am
    Hey everyone. Huge news. Twitter has recently announced a new design change.  And guess what? The Internet hates it.
  • You Above All: JetBlue and the art of the brand promise

    Adrienne Michitsch
    14 Apr 2014 | 10:43 am
    Recently, my husband and I booked our third annual pilgrimage to Las Vegas, where we’ll continue our tradition of sampling exotic cuisine, taking in a lively show and hitting the penny slots (hey, big spender!). This year, in addition to some delightful R&R, I’m giddy with joy at the prospect of flying across this great land of ours on JetBlue. Let me explain.
  • ADC Festival 2014: A new take on a creative conference

    Mads Jakob Poulsen
    11 Apr 2014 | 3:23 pm
    I just returned from Miami's beautiful, classy, tacky, elegant, loud, colorful South Beach, where I went for this year's ADC Festival of Art + Craft in Advertising and Design. This was the second year that ADC hosted this festival—it featured a great lineup of workshops during the day, combined with award shows at night. Here’s a recap of the event from my perspective...
  • Throwback Thursday tax edition: The IRS and Siegel+Gale

    Siegel Gale
    10 Apr 2014 | 12:14 pm
    It’s throwback Thursday–to mark tax day, we’re showcasing our work with the Internal Revenue Service. In 2010, almost three decades after we created the 1040EZ tax form, the IRS approached our team with another major challenge: letter proliferation.
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    Marketing Mojo for Small Business

  • Not Quite Ready To Hire Help For Your Small Business? Check Out This Option.

    Sarah Matista
    16 Apr 2014 | 1:23 pm
    While every small business takes its own unique route, there are some standard exits along the road to success that eventually cause entrepreneurs to ask themselves “am I in this for the long haul?” Most ventures start as a side project squeezed into the off-work hours of evenings and weekends. But if business is good, the owner will soon have to decide whether they are going to make a full time commitment – or take the next exit. This is when a project usually becomes a sole proprietorship, with one dedicated employee working out of a home office. If the business continues to grow in…
  • The Inbox Diaries: Google Glass On Sale, Small Biz Tax Tips, and Lessons from Instagram Panic

    Sarah Matista
    14 Apr 2014 | 12:12 pm
    The Inbox Diaries is a new series designed to help busy entrepreneurs keep up with all the latest news in small business, marketing, and social media. I’m scouring my inbox every day for interesting tidbits – so you don’t have to. This Week’s Stories: One Day Only: Get Your Google Glass If you’ve been eyeing a brand new face computer for yourself or for a loved one, don’t miss your chance to pick one up tomorrow morning! According to Google, any adult in the US can become a glass owner on Tuesday, April 15 at 9am EDT by signing up to be a Glass Explorer and ponying up $1,500…
  • By Popular Demand: Webs Sitebuilder Adds Page Cloning!

    Sarah Matista
    11 Apr 2014 | 1:58 pm
    They say time is money, and that’s never more true than for small business owners who wear multiple hats. As the owner, marketer, and employee, any extra time you spend in one role takes you away from another. That’s why we’re always trying to listen to our users for ways we can make site building take even less time. We have heard feedback recently that the ability to clone certain features from one page to the next would really be helpful. So we put our engineers to work, and we’re happy to announce that page cloning is now available! Have sidebar elements and other layout…
  • Example Site: All You Need For A Great Web Store

    Sarah Matista
    9 Apr 2014 | 1:01 pm
    For many small business owners, the biggest motivator for starting a website is selling items online. But what often happens is that they get stalled by the idea that they need to have the virtual shelves fully stocked before they can start an online store. Not so! Even if you just have a few items to show off, it’s never too soon to get your website – and your web store – online. In the tech industry, you hear people throw around the phrase “done is better than perfect” a lot. And while you should always put your best effort forward on your small business website, the idea is that…
  • The Inbox Diaries: Video Pokes Fun at Ad Cliches, HBO Go Fails Game Of Thrones Fans, and a Personal Branding Infographic

    Sarah Matista
    7 Apr 2014 | 9:39 am
    The Inbox Diaries is a new series designed to help busy entrepreneurs keep up with all the latest news in small business, marketing, and social media. I’m scouring my inbox every day for interesting tidbits – so you don’t have to. This Week’s Stories: Avoid The Clichés Featured In This Hilarious Video Have you ever seen a field full of wind turbines in a commercial for a washing machine and wondered “what does this have to do with getting my whites whiter?” Then the video below might be for you. According to Mashable, this video comes from the stock video provider Dissolve, and…
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    Jill Celeste - Personal Branding Coach

  • The Truth About Marketing on Facebook

    Jill Celeste
    16 Apr 2014 | 2:54 pm
    More than likely, you have heard the complaints, rumors and general “scuttlebutt” about the difficulties businesses are having marketing through Facebook. In general, if you have a Facebook business page, Facebook does not guarantee that all of your Facebook fans will see your posts. In fact, only a small portion of your Facebook fans will […] The post The Truth About Marketing on Facebook appeared first on Jill Celeste - Personal Branding Coach.
  • 4 Personal Branding Tips For Students

    Jill Celeste
    15 Apr 2014 | 4:01 am
    How old do you have to be to start worrying about your personal brand? Truthfully, there are no age restrictions – whether you’re 17 or 70, personal branding can help you move to the next wrung in your academic or professional career. It’s important to realize, though, that if someone is old enough to post […] The post 4 Personal Branding Tips For Students appeared first on Jill Celeste - Personal Branding Coach.
  • What Can You Outsource?

    Jill Celeste
    9 Apr 2014 | 1:04 pm
    You may be thinking that outsourcing is only for a business with a huge revenue stream, but nothing could be further from the truth. Outsourcing is something any size business can accomplish; it’s something for career professionals too. Outsourcing is when you hire someone to do a task for you. This could be for business, […] The post What Can You Outsource? appeared first on Jill Celeste - Personal Branding Coach.
  • Personal Branding Is All About Your Authentic Self

    Jill Celeste
    2 Apr 2014 | 4:20 pm
    Have you ever seen a friend’s Facebook post and thought to yourself: “That’s not you at all. Why are you saying that?” It happens all the time, and as a personal branding coach, I find it disheartening. People tend to “hide” behind their keyboards, either saying things that they would never say to someone’s face, […] The post Personal Branding Is All About Your Authentic Self appeared first on Jill Celeste - Personal Branding Coach.
  • 3 Tips On How To Constantly Keep Up With Blog Content

    Jill Celeste
    1 Apr 2014 | 5:16 am
    Writing blog posts is an excellent way to show your expertise, which is an important part of your personal branding strategy. You may be wondering, though, how you can constantly keep up with creating new content for your blog. In other words, how do you ensure you never run out of blog post topics? Here […] The post 3 Tips On How To Constantly Keep Up With Blog Content appeared first on Jill Celeste - Personal Branding Coach.
 
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    Make Your Brand in Demand

  • Increase Visibility for Your Brand With Multiple Domain Names

    Sherry Mirshahi-Totten
    27 Mar 2014 | 8:04 pm
    Visibility: we all want it for our businesses, right?  And there are many great tactics that will help you do just that.  In fact, in my upcoming “Expand Your Brand Visibility Workshop,” I will be helping my class create visibility materials centered around 4 of my favorite tactics:  speaking, partnerships, content and social media.  But there is one strategy that you can implement right now for your business to get more visibility that requires no special skills: buying multiple domain names.  Read on to learn more! Boost Your Brand’s Visibility Starting Now One of…
  • Update Your Brand Without Breaking the Bank

    Sherry Mirshahi-Totten
    20 Mar 2014 | 1:24 pm
    Today, March 20th, marks the Persian New Year (and the day before my birthday!) and naturally it makes me think about renewing, refreshing, and starting over.  It is a two-week celebration but on the first day friends and family come together for the traditional meal of fish and rice mixed with saffron and herbs.  Over the course of the two weeks, you are supposed to visit friends and family, and exchange gifts (including money).  A big part of it all is setting up the traditional new year’s table, known as the Haft Seen (meaning the seven S’s).  It includes items that begin…
  • Save or Spend? (Part 2): Five Ways to Ensure that Your Next Investment in Your Business Will Be Totally Worth It (Instead of a Total Waste of Time and Money)

    Sherry Mirshahi-Totten
    13 Mar 2014 | 12:56 pm
    Will Your Investment be Worth It? In Part I of this series, I shared five ways to make sure your next investment in your business is completely worth it.  Here are a few more ways to know for sure whether that program, product, coach, or event is right for you. Five More Ways to Decide if Your Next Investment Will be Worth It Ask to speak to past students or ask if anyone in your network has bought that product or program or been to that event.You’ll want to know what they loved but what they would also change. You can also ask them what goals they had in mind when they joined so you…
  • Save or Spend?: 5 Ways to Know If Your Next Investment Will Be Totally Worth It (Or a Total Waste of Time and Money) Part 1

    Sherry Mirshahi-Totten
    6 Mar 2014 | 3:10 pm
    Information products, conferences, group programs, online training, masterminds, individual coaching…there are endless ways you could invest in your business.  And we entrepreneurs love being on the cutting edge and learning new things so each of them has its own special allure…we can’t help but salivate But what happens when you’re ready to invest but you aren’t sure which program is right for you?  How do you make sure you don’t end up disappointed or feeling like you wasted your money or your time on fluff? In this article, part one of a two-part series,…
  • Stand Out in an Overcrowded Industry: A Lesson from Chocolove

    Sherry Mirshahi-Totten
    27 Feb 2014 | 8:16 am
    Have you been feeling like your industry is packed with people who do what you do?  When you see that many others are also calling themselves the same title you are (life coach, marketing coach, virtual assistant, etc.), it begs the question: “How do I stand apart from all of them when we all seemingly do the same thing?”  This is related to one of my favorite branding topics: providing a unique customer experience! And, to understand we’ll  talk about another favorite topic of mine: chocolate..specifically how one chocolate brand manages to set itself apart! Read on to…
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    Stealing Share

  • Is Coca-Cola’s brand in trouble?

    Tom Dougherty
    16 Apr 2014 | 9:21 am
    Recent reports show a decrease in sugary sodas in North America and, with a move by consumers to less sugary options, the question has to be asked: does the iconic Coke have a brand problem? The short answer is yes. Close your eyes for a moment and think of all the imagery you associate with Coca-Cola. Is it a red can or the red circle logo or maybe even the polar bears? In any case, I bet your association with Coke is also in its carbonated beverage. More than likely, when you hear Coke, you probably do not immediately think about Powerade or Dasani, both of which are owned by Coca-Cola. In…
  • The brand of you: What Facebook, Instagram, Google+ and Vine mean.

    Tom Dougherty
    16 Apr 2014 | 7:06 am
    I’m no different than you. I have Facebook and Google+ accounts. My family shares photos on Instagram, pops up an occasional video on Vine and pins images of interest on Pinterest. It feels as natural as checking voicemail and emails today, but it is different and speaks to how we have changed as a culture. Communication was generally more personal pre-Facebook. We may have dabbled in Instant Messenger but, for the most part, our life’s personal record was just that—personal. Today, it is public record and we made it so. We broadcast for permanent public record our loves, events,…
  • The brand of the IRS: Does it ever need fixing

    Tom Dougherty
    15 Apr 2014 | 7:41 am
    Today is the deadline to file your taxes, which causes most of us stress and even anger. It’s a complicated process and we’re never sure we do it right. (That’s why many of us hire accountants.) There’s another reason for the stress and anger: Most of us hate the IRS. If there’s ever a government agency, with the possible exception of the NSA, that needs a complete rebrand, it’s the Internal Revenue Service. Let’s examine the reasons. For one, the brand of the IRS completely disregards one of the primary tenets of branding. Keep it simple. If your brand is not easily understood,…
  • If you need research, don’t conduct focus groups.

    Tom Dougherty
    15 Apr 2014 | 6:48 am
    Every single brand project we do at Stealing Share includes market research. But that research never includes focus groups. We don’t use them and neither should you. They are not research in that they are never projectable and there are much better ways to gain qualitative research learnings. Here is the basic problem with focus groups. The results are not in anyway projectable to the target market and yet we too often forget this fact when evaluating them. Worse still, they often represent a group mentality and few if any purchase decisions are made in groups. When you need to understand…
  • Keys to Branding: Simplicity

    Tom Dougherty
    15 Apr 2014 | 6:10 am
    Simplicity demands that you understand your brand in a concise way. That you can speak clearly and succinctly your brand’s value proposition and draw clean comparisons to the brands of your competition. Simplicity is one of the keys to branding. But simplicity has value all by itself in today’s noisy marketplace. Choices are greater, and product benefits and service offerings often excite the paradox of choice. When the myriad of choices and values become too crowded, prospects are often times paralyzed by the choices. Not because there are so many solutions but because they are afraid of…
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    Brand Pride Blog

  • Android Wear for Smartwatches

    Gary Kopacek
    31 Mar 2014 | 1:20 pm
    Google announced Android Wear on March 18, an extension of the Android Operating System to smartwatches. This new OS, ready for app developers now, eliminates one of the major shortcomings of previous smartwatches. It could be the breakthrough that will finally ignite the smartwatch category. Is Google smart for doing this, and how does their approach relate growing the brand(s) you manage? Smartwatch Breakthrough The smartwatch category has been building up steam for a couple of years now. Two main shortcomings have held it back: So far, most are ugly. They don’t do much on their own.
  • Choose The Right Horse

    Gary Kopacek
    24 Mar 2014 | 10:42 am
    In the news was Essentia Analytics LTD, creators of decision support software for fund managers. Their point of uniqueness: to their analytics they add “coaching partners,” like coaches in sports. They want to remove “cognitive biases” that detract from fund managers’ performance. In other words, they marry science and intuition. Video. As a branding and marketing decision maker, you are engaged in decisions every day. Are “quants” entering your decisions space? Should they? Moneyball Professional sports were invaded by the quants ...read more Tags: decision makingbranding…
  • Netflix No Tricks

    Gary Kopacek
    1 Mar 2014 | 6:04 pm
    Netflix was in the news twice this week, for reaching a streaming deal with Comcast, and for the annual Netflix Hack Day. These activities demonstrate that Netflix knows the value of providing great user experiences. In fact, UX is a cornerstone of Netflix’s incredible success story. With Netflix we see straightforward, in-your-face branding. No tricks necessary. No smoke and mirrors. No slick image with nothing behind it. Netflix delivers the goods, so when it wins customers, it tends to keep them. To put this in perspective, Netflix uses words like “pristine” and “flawless”…
  • Bitcoin Update - Mt. Gox - Feb. 25, 2014

    Gary Kopacek
    25 Feb 2014 | 9:14 am
    This update underscores the volatility of the Bitcoin market and serves as a caution to any Bitcoin users who would hold substantial amounts funds in the form of Bitcoins for longer than the few seconds or minutes it takes to confirm a retail purchase using Bitcoins. As of this morning, Mt. Gox, the exchange once responsible for the majority of all Bitcoin transactions went offline. At the time of this writing, the following message appears on mtgox.com: In the event of recent news reports and the potential repercussions on Mt. Gox's operations and the market, a decision was taken to close…
  • Bitcoin Beckons

    Gary Kopacek
    7 Feb 2014 | 2:53 pm
    Please also see the Bitcoin Update of Feb. 25 above. Here’s an easy way to see what happens when a product is so enticing that it sells itself: Just observe Bitcoin. It’s always in the news. The current buzz is about a Bitcoin exchange 100 feet from the New York Stock Exchange. Bitcoin is growing worldwide without advertising because “free money” is always a powerful motivator. What Makes Bitcoin Attractive? As a new virtual currency, Bitcoin is a secure medium for transactions and it eliminates the 2% to 3% fees charged by credit cards. Bitcoin is similar to cash, except it can be…
 
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    Once a Day Marketing

  • Branding the Georgia O’Keeffe Museum

    James Glover
    15 Apr 2014 | 5:21 am
    Georgia O’Keeffe Museum, Santa Fe, New Mexico Listen to our featured Those Branding Guys radio show podcast: Georgia O’Keeffe Museum and Marketing Manager Mara Christian Harris Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys, we discussed the branding and marketing of a legendary artist. Joining us on air was Mara Christian Harris, Marketing Manager of the Georgia O’Keeffe Museum in Santa Fe. The modernist artist Georgia O’Keeffe spent time in New Mexico early in her life and was completely taken with it. She…
  • Enhancing Your Brand Through Transparency

    James Glover
    14 Apr 2014 | 4:25 am
    Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are looking at the trend to enhance brands through transparency. Given the advent of the Internet and social media, it’s difficult today for a brand, even when desired, to stay below the radar of its customers and critics. Stories, good or bad about the company, are shared, liked, retweeted or commented on instantly around the world. Rather than sidestepping or avoiding this information-sharing capability, some brands are actively engaging such transparency. One company in particular, Everlane, is taking…
  • Branding a Boutique Chocolate Maker

    James Glover
    31 Mar 2014 | 6:36 pm
    C.G. Higgins Confections in Santa Fe, NM Listen to our featured Those Branding Guys radio show podcast: CG Higgins Confections Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys, we discussed the branding and marketing of a artisan chocolate maker. Joining us on air was Chuck Higgins, owner of C.G. Higgins Confections, a popular Santa Fe chocolatier. Chuck’s interest in hand crafted candy was piqued when he first encountered a superior product and he began his chocolate making career selling only peanut rolls at a Minnesota…
  • Best Social Metrics to Monitor

    James Glover
    31 Mar 2014 | 4:43 am
    Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are looking at the best metrics to monitor to determine the success of your social media campaign. The recent Business Insider study “Debunking the Myth of Social ROI” shows that dollar-value ROI metrics such as revenue per customer, sales levels, and profits per customer, are losing favor with social marketers. Brands deploying outbound marketing are discovering that social media isn’t usually a direct means to sales. Therefore, monitoring financial returns is not proving to be a good way to…
  • Branding the Rock Band Heart

    James Glover
    25 Mar 2014 | 5:45 am
    Ben Smith Drummer with Rock Band Heart Listen to our featured Those Branding Guys radio show podcast: Ben Smith Drummer with Heart Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys, we discussed the branding of rock and roll hall of fame band Heart. Joining us on air was Ben Smith, drummer with the legendary band Heart for the past 16 years and also founder of the Ben Smith Drum Experience, a corporate team building event. Ben shared how much he enjoys performing with Ann and Nancy Wilson, founders of Heart and the pride he felt…
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    Brand Failure

  • 11 Of the best outdoor ads that you need to see

    Adam Williams
    15 Apr 2014 | 9:53 pm
    These brands and agencies decided to take advertising their product or service to the next level. Rather than just use an ordinary billboard or subway ad, they brought their A-game and produced some highly impactful experiences for consumers. I hope you enjoy my list of some of the best outdoor ads. For more great ads like these ones, follow my Creative Advertisements board on Pinterest!
  • Heartbleed bug creates massive vulnerability in the Internet’s security, reset your passwords

    Adam Williams
    9 Apr 2014 | 3:32 pm
    On Monday, April 7th, the Internet was made aware of a massive vulnerability in security due to what’s being called the Heartbleed bug. Simply put, hackers are able to use the Heartbleed bug, which has apparently been around since 2012, to potentially get secure information that can be used to access your online accounts. In other words, email accounts, bank accounts, social media accounts, basically the entire Internet is vulnerable. The issue comes down to the technology used to establish a secure connection between a website and your browser. The bug allows hackers to get a large…
  • SaferNet Brasil selfie ad shows teens what happens with nude pics

    Adam Williams
    2 Apr 2014 | 4:02 am
    (See a larger version of the ad) In the age of selfies and Snapchat, teens are increasingly exposing themselves to their friends. Unfortunately, those photos are often distributed to other friends or posted to the Internet. A Brazilian association named SaferNet Brasil has created a print ad campaign to educate teens about how easily those pictures spread. The text of the ad reads, “The Internet can’t keep a secret. Keep your privacy offline.” How SaferNet Brasil conveys several messages in this one nude selfie ad One of the reasons that I love this ad is that it does not…
  • Hulu and Veronica Mars teach consumers to turn to online piracy

    Adam Williams
    25 Mar 2014 | 7:28 am
    Hulu was founded in 2007 and is owned by NBC Universal, Fox and Disney-ABC, in case you didn’t know. In November 2010, Hulu Plus launched as subscription model with access to additional content. The idea is to give consumers access to content at an affordable enough rate that they will pay for it and not pirate the content yet still create a profit for Hulu’s owners. The idea is to make content available “Anywhere, Anytime.” It’s the anytime part that Hulu can’t seem to get right. If you are a frequent Hulu viewer, then you have undoubtedly experienced…
  • Jaguar vs Maserati: Who had the better Super Bowl 2014 ad?

    Adam Williams
    12 Mar 2014 | 7:07 pm
    Luxury brands Jaguar and Maserati both used commercials in Super Bowl 2014 to launch new cars. So how did they fare against each other? Let me break down each commercial into what each brand did right and wrong. We’ll also look at the USA Today Ad Meter to see what Americans thought. [divider] Jaguar’s Rendezvous Super Bowl Commercial This was the first time that Jaguar has run a Super Bowl ad and pulled together an expensive ad featuring British villains, a helicopter and of course, the Jaguar F-Type. What Jaguar did right First and foremost, the product was featured throughout…
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    Pixel Productions Inc.

  • To Tweet or Not to Tweet? Companies Using Social Media to Engage Customers

    Chris London
    15 Apr 2014 | 8:34 am
    According to the University of Dartmouth Center for Marketing Research, 77 percent of Fortune 500 companies used Twitter accounts in 2013. Despite the rising trend of companies jumping on board to connect with customers via social media, not all networks created equal. Take Twitter for example: Some use it as an advertisement for their services, not understanding the importance of engaging with their followers, while others harness it as a marketing, branding and customer service tool for connecting with current and potential customers. Only five of the Fortune 500 companies researched showed…
  • How To Turn One Off Clients Into Long-Term Customers

    Chris London
    14 Apr 2014 | 9:23 am
    USA Today recently featured an article discussing one of the most common issues a small business has; creating recurring revenue. “Are you constantly looking for new customers for your small business? Do you need a steady stream of first-time clients just to survive? Are you a designer, lawyer, consultant, architect? A wedding planner? If so, it’s time to get excited about a seemingly boring subject: creating recurring revenue.” It is always a challenge to find customers and it can be even more difficult to keep them. This is especially true for businesses that usually offer…
  • Writing Content That People Will Link to is Crucial for Website Success

    Chris London
    28 Mar 2014 | 3:58 pm
    Carefully reviewing content for relevance and clarity before posting can easily determine the difference between a highly successful site and one that languishes, unseen and unread. By following a few guidelines, content creators can quickly make their site more interesting, relevant and shared. Format the content carefully. Readers are, as a rule, impatient to get to the meat of a site. If important information is not easily found, they will quickly move on to the next site. Industry experts routinely recommend using bullets or bold headings, allowing site visitors to move quickly to areas…
  • Background Textures: Tips To Make Your Website More Attractive

    Chris London
    27 Mar 2014 | 12:29 am
    Kissmetrics found 93 percent of consumers will buy a product based on its visual appearance. A 2002 Miami (Ohio) University study asked men and women to rate the importance of physical features of a potential mate on a scale of 1 to 10. Men’s mode response was 8, while women’s was 7. Websites are often the first impression potential customers and followers get when shopping for everything from news to food. An unattractive website can be a death sentence to anyone looking to gain a large following. Nearly half of consumers judge a website’s credibility based on its design,…
  • Manage Your Online Reputation And Keep Your Brand Strong

    Chris London
    21 Mar 2014 | 10:10 am
    Word of mouth, is still as important to building your business as it has ever been. Word of mouth, however, has come to take on an entirely new shape with local reviews so readily available online. Although consumers do still share information about companies, they now use social media and other electronic communications to share this information and every business needs to be aware of this. When someone posts information about a company online, bad or good, it can quickly reach consumers who have never heard of the business. When it comes to building your brand, managing your online…
 
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    BP&O - Branding, Packaging and Opinion

  • Harry Watts designed by Birch

    Richard Baird
    17 Apr 2014 | 12:42 am
    Harry Watts is a British photographer who takes a systematic approach to location and explores the relationship between people and objects. His work has been exhibited nationally and internationally and was selected by Italian Vogue for solo exhibitions in London and Madrid. Harry’s brand identity, developed by London based studio Birch, is representative of his unique process of removing excess information through the simple combination of a single bold, uppercase and condensed sans-serif typeface, black ink and plenty of unprinted white space, and utilises an unconventional…
  • Roberto Revilla London designed by Friends

    Richard Baird
    15 Apr 2014 | 2:01 am
    Roberto Revilla, working with his wife Carolina, provides luxury yet accessible custom tailoring services nationally and internationally from his premises not far from London’s Saville Row. As well as tailoring, Roberto also retails a range of high quality accessories online. In response to a growing global client base and a desire to position the company alongside the “giants of luxury tailoring” such as Tom Ford, Armani, Canali and Zegna, Roberto worked with Friends to develop a new brand identity. Influenced by established fashion brands and global trends,…
  • Vitenparken designed by Bielke+Yang

    Richard Baird
    14 Apr 2014 | 12:15 am
    Vitenparken is a science centre committed to facilitating and improving the dialogue between the bioscience research community and the general public. The centre contains an exhibit hall, cafe, dairy museum and meeting facilities set within the Campus Ås grounds of the Norwegian University of Life Sciences. As well as the science centre these grounds are home to over a 1000 scientists, a university with eight departments and 4500 students, and a number of parks. Formerly the Norwegian Agriculture Museum, Vitenparken commissioned design studio Bielke+Yang to help them transition from…
  • Nina Jobs designed by BVD

    Richard Baird
    11 Apr 2014 | 10:41 am
    BVD have recently completed their brand identity work for Nina Jobs, a Swedish industrial designer working within the fields of art direction, product and furniture design for companies such as Ikea, Uniqlo and MoMa New York. Based around a responsive website that balances identity and content with large product images set against a white background, as well as a good quality business card that mixes pink board with a debossed black ink, and a logotype built from the lowercase geometric sans-serif characters of Futura, BVD‘s solution is bold yet feminine, efficient yet accessible.
  • Tregde Ferie designed by Neue

    Richard Baird
    11 Apr 2014 | 1:43 am
    Tregde Ferie is a holiday resort, located at the southern tip of Norway near the town of Mandal, that is seen as the destination to experience the different aspects of costal life including sea fishing, swimming and sailing. Oslo based design studio Neue recently developed a brand identity for the resort that, through a simple but well rendered icon set, a contemporary mix of bright and pastel hues, tinted photography and full screen images online, manages to distill a multitude of experiences and services, their accessibility and relationship with the landscape, into a cohesive and…
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    richardbaird.com

  • This Week on BP&O No.26

    Richard Baird
    11 Apr 2014 | 2:14 am
    This week on BP&O I reviewed Graphical House’s brand identity work for contemporary visual arts organisation Collective, P.A.R’s logo and print for Numbered by Martín Azúa, Ghost’s logotype, business card and print solution for furniture maker Slåke, Lundgren+Lindqvist’s brand identity design for Swedish fashion brand Elvine and Neue’s work for Norwegian costal resort Tregde Ferie. Tweet This    |    SubscribeBP&O The post This Week on BP&O No.26 appeared first on .
  • This Week on BP&O No.25

    Richard Baird
    3 Apr 2014 | 11:28 pm
    This week on BP&O I reviewed Bureau Hardy Seiler’s brand identity work for Freies Theater Hannover, UMA’s logo and interior signage for Japanese Hotel Cycle, Studio Blackburn’s logotype, business card and website solution for business communications expert Molly Watson, and Passport’s brand identity solution for Pure Design Consultancy. Tweet This    |    SubscribeBP&O The post This Week on BP&O No.25 appeared first on .
  • This Week on BP&O No.24

    Richard Baird
    21 Mar 2014 | 7:01 am
    This week on BP&O I reviewed Robot Food’s packaging and product development work for Duchess & Rover, a gourmet sausage range for dogs, Studio8585′s new brand identity for Croatian dentist Dr. Ksenija Magašić Pinezić’s, ico’s print, visual identity and web solution for jeweller Mark Milton, and Sciencewerk’s project for Indonesian spa and wellness centre Papillon Blu. Tweet This    |    SubscribeBP&O The post This Week on BP&O No.24 appeared first on .
  • This Week on BP&O No.23

    Richard Baird
    14 Mar 2014 | 6:04 am
    This week on BP&O I reviewed Tank’s work for architectural firm Bølgeblikk Arkitekter, Studio MPLS’s new packaging solution for American toffee and popcorn brand Mrs Weinstein’s, Maud’s brand identity and packaging work for Single Origin Roasters and I updated my post on Band’s design for interior decoration business Heart & Soul with larger images. Tweet This    |    SubscribeBP&O The post This Week on BP&O No.23 appeared first on .
  • This Week on BP&O No.22

    Richard Baird
    7 Mar 2014 | 5:13 am
    This week on BP&O I reviewed Anagrama’s work for professional football scout and transfer business Anthem, Werklig’s new brand identity for law firm Finsta and their brand identity revisions for The Parliamentary Ombudsman of Finland, and I updated my article on Atipo’s work for production studio Minke with new larger images. Tweet This    |    SubscribeBP&O The post This Week on BP&O No.22 appeared first on .
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