Branding

  • Most Topular Stories

  • got rice?

    brandflakesforbreakfast
    Simi Jain
    29 Aug 2014 | 5:10 am
    Although the viral sensation of the Ice Bucket Challenge has raised millions of dollars for Lou Gehrig's Disease, some people just don't really understand the idea. Well, the people of India decided to adapt the phenomenon into something a little more tangible and in the process, help feed a quarter of the world's hungry. Enter the "Rice Bucket Challenge," which asks people to cook or buy one bucket of rice and give it to someone in need. Hey, whether it's filled with water or filled with rice, grab a bucket and join the rest of the world.
  • Bad puns, bribes and other branding blunders

    Brand Insight Blog
    John Furgurson
    18 Aug 2014 | 10:43 pm
    Graham Robertson of Beloved Brands recently revealed some reasons why advertising is so damn hard. I won’t give them away, but I will share this: Advertising is hard for the corporate brand manager who has big ad agencies, market research firms, and millions of dollars at his disposal. It’s hard for the mid-level marketing manager who knows his consumer and his sales pitch, really, really well. It’s even hard for the hottest advertising agencies. So why do so many CFO’s, CEOs, scientists, sales guys, golf pros, engineers and accountants think it’s easy? Why do…
  • this is (hazel)nuts

    brandflakesforbreakfast
    Simi Jain
    29 Aug 2014 | 5:10 am
    People don't just like Nutella. People LOVE Nutella. People have, quite literally, unhealthy relationships with Nutella. So it's no shocker that in the hipster world headquarters (Brooklyn), there will be a Nutella-themed restaurant opening. Sound too good to be true? Well, it just might be. The restaurant, Nutelleria, isn't actually owned or endorsed by Nutella manufacturer, Ferraro - it's simply conceptualized and created by Nutella enthusiasts (literally, nutcases). Their website is extremely vague and doesn't tell us any concrete information such as launch date or menu offerings, so…
  • How Brands Lose Sight Of Their Customers

    Branding Strategy Insider
    Mark Di Somma
    1 Sep 2014 | 12:10 am
    How do service organizations, specifically large service organizations lose sight of the customer and the shifting demands of a dynamic market? Everybody says they’re in business to serve the customer, but the people who are actually customer facing and customer serving are often those with the least experience, the least knowledge and the least authority because that lowers cost-per-serve. Unfortunately, it also lowers quality, depth, flexibility and engagement, compromising the brand experience and making service a commoditized set of processes that frontline staff are judged on their…
  • Celebrity Nudes Hacked

    Jonathan Salem Baskin
    Jonathan Salem Baskin
    1 Sep 2014 | 9:06 am
    It’s a crazy Labor Day here in the States, as lots of inquiring minds are trying to find the hacked nude selifes of at least 100 celebrities that were tweeted and otherwise shared and then deleted starting yesterday. While this says something about the puerile instincts of those on the hunt, not to mention the self-adoration that seems hard-wired into celebrities who own smartphones, it, ahem, reveals far more about the state of online privacy. Read more at The End of Anonymity
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    Brand Insight Blog

  • Bad puns, bribes and other branding blunders

    John Furgurson
    18 Aug 2014 | 10:43 pm
    Graham Robertson of Beloved Brands recently revealed some reasons why advertising is so damn hard. I won’t give them away, but I will share this: Advertising is hard for the corporate brand manager who has big ad agencies, market research firms, and millions of dollars at his disposal. It’s hard for the mid-level marketing manager who knows his consumer and his sales pitch, really, really well. It’s even hard for the hottest advertising agencies. So why do so many CFO’s, CEOs, scientists, sales guys, golf pros, engineers and accountants think it’s easy? Why do…
  • Branded content – finding and providing something worthwhile.

    John Furgurson
    24 Mar 2014 | 8:18 am
    Fifteen years ago, in The Cluetrain Manifesto, Christopher Locke wrote, “the internet has made it possible for genuine human voices to be heard again.” What do you mean, “again”?  Never has the average Joe been afforded  unrestricted access to an audience any bigger than the crowd in a neighborhood pub. This giant electronic soapbox known as the internet delivers a world-wide audience. Anyone can pontificate at will, on any subject, and potentially reach billions of people across the globe. How cool is that?  The democratization of  online publishing allows anyone,…
  • Truth and clarity about Guerrilla Marketing

    John Furgurson
    1 Mar 2014 | 10:18 am
    It’s 1810. Napolean’s armies have conquered all of Europe and are enjoying the spoils. But in Spain, small bands of dedicated freedom fighters wage their own war against the occupying forces. They strike. Move. Hide. And strike again. They involve the enemy in a long, drawn-out war, and ultimately prevail. That’s how the term Guerrilla Warfare came to be. The literal, Spanish translation is “small war.” Fast forward to 1983. Jay Conrad Levinson, an old-school, advertising guy from Chicago, borrows the term for a marketing book he’s writing. “Guerrilla Marketing” becomes one of…
  • Brands Of Love On Valentine’s Day

    John Furgurson
    15 Feb 2014 | 2:06 pm
    I’ll never forget my first pair of skis… Hand-me-down Heads from a by-gone era. Jet black. Heavy as can be, but oh so lovable!  Since then, I’ve purchased eight more pairs of skis and four were the same brand: Head. The latest is a pair of Head Rev 105s, and I’m absolutely loving them. I test drove many different brands — and they were all good — but I chose Head. Every time I ski on them, and every time I see another Olympic racer on the podium with their Heads at their side, I get even more attached to that brand. It’s a life long love affair. The Head Ski…
  • Sports Marketing: Branding & The Olympic Rings

    John Furgurson
    3 Feb 2014 | 11:12 am
    The Winter Olympics begin this week from the balmy town of town of Sochi, Russia. Not my idea of a glamorous winter setting, but no matter where they’re held, I love the Winter Games. I got hooked as a boy when Franz Klammer made his infamous,  gold medal downhill run at the Innsbruck Games, and I’ve been watching ever since. I’ve even watched some of the curling over the years. The summer games are fun too, but they don’t have the thrill-factor of the winter games. A diver doing a twisting three-and-a-half into a pool just isn’t as compelling as a guy on skis doing a…
 
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    brandflakesforbreakfast

  • this is (hazel)nuts

    Simi Jain
    29 Aug 2014 | 5:10 am
    People don't just like Nutella. People LOVE Nutella. People have, quite literally, unhealthy relationships with Nutella. So it's no shocker that in the hipster world headquarters (Brooklyn), there will be a Nutella-themed restaurant opening. Sound too good to be true? Well, it just might be. The restaurant, Nutelleria, isn't actually owned or endorsed by Nutella manufacturer, Ferraro - it's simply conceptualized and created by Nutella enthusiasts (literally, nutcases). Their website is extremely vague and doesn't tell us any concrete information such as launch date or menu offerings, so…
  • wet your notebook, not whistle

    Simi Jain
    29 Aug 2014 | 5:10 am
    We have waterproof clothing, waterproof footwear, waterproof watches - so why is it that it's taken so long to come up with waterproof paper? Finally, the wait is over. For those who need to withstand the elements for work or hobby, Rite in the Rain has produced 100% recyclable weatherproof paper that regular pencil or ballpoint pens write on perfectly. Notebooks start at $4 - so next time you're inspired to write a love song while laying outside in a monsoon, make sure you grab one.
  • got rice?

    Simi Jain
    29 Aug 2014 | 5:10 am
    Although the viral sensation of the Ice Bucket Challenge has raised millions of dollars for Lou Gehrig's Disease, some people just don't really understand the idea. Well, the people of India decided to adapt the phenomenon into something a little more tangible and in the process, help feed a quarter of the world's hungry. Enter the "Rice Bucket Challenge," which asks people to cook or buy one bucket of rice and give it to someone in need. Hey, whether it's filled with water or filled with rice, grab a bucket and join the rest of the world.
  • another kickstarted thing breaks a record

    Cory
    28 Aug 2014 | 5:21 am
    This is the Coolest. Seriously, the thing is called the Coolest. It's a cooler... BUT THAT'S NOT ALL! It cools. It blends. It plays your favorite tunes and charges your phone at the SAME TIME! If you call now you won't get to talk to anyone because kickstarter is A WEBSITE!Ahem... sorry. This thing is pretty rad though. And the project failed the first time around. Now, they have raised over $11 million in funding. This might just change they way you tailgate or hit the beach.
  • unfit commercial for immature drivers

    Cory
    28 Aug 2014 | 5:11 am
    Are you the type of person who hates making stops when you are road tripping home after spending a week with your sister and her 3 kids who decide that 6:00 AM is an appropriate time to wake up and start screaming about who's pancake looks more like a cartoon mouse? Well, Honda has a car for you. It's called the Fit. It gets good gas mileage. And they have a new commercial to show you just how great it is... Enjoy.
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    Branding Strategy Insider

  • How Brands Lose Sight Of Their Customers

    Mark Di Somma
    1 Sep 2014 | 12:10 am
    How do service organizations, specifically large service organizations lose sight of the customer and the shifting demands of a dynamic market? Everybody says they’re in business to serve the customer, but the people who are actually customer facing and customer serving are often those with the least experience, the least knowledge and the least authority because that lowers cost-per-serve. Unfortunately, it also lowers quality, depth, flexibility and engagement, compromising the brand experience and making service a commoditized set of processes that frontline staff are judged on their…
  • Rethinking How To Reach Brand Audiences

    Mark Di Somma
    29 Aug 2014 | 12:10 am
    We need to move on. That’s my take-away from a piece by Tara Walpert Levy. We need to move on from a mind-set based on reach and drop-off, and replace it with one centered on engagement and accumulation. “Historically, our media plans have focused more on exposure and broadcasting than engagement and response…,” writes Levy. “We focused on reaching as large an audience as we could and hoped or planned that of that 100%, we would eventually whittle down to the, call it 5%, of people who actually cared and mattered for our brand. We focused on reach because our ability to measure…
  • Repositioning The Competition

    Brad VanAuken The Blake Project
    28 Aug 2014 | 12:10 am
    Marketers mostly focus on repositioning their own brands. But, you can also reposition a competitor’s brand. That is, you can create messaging about your brand that shed’s a negative light on the competitor’s brand, making your brand look better in comparison. Repositioning is how you adjust perceptions, whether those perceptions are about you or about your competition often hanging a negative on the competition as a way to set up a positive. Here are some examples of that. Avis leveraged its #2 rental car position with the tagline and campaign “We try harder,” implying that the #1…
  • Customer Co-Creation For Greater Brand Outcomes

    Kip Brown
    27 Aug 2014 | 12:10 am
    Today on Branding Strategy Insider, another brand strategy question from the BSI Emailbag. George, a Director of Marketing in San Francisco, California writes: “Please describe the customer co-creation process and its benefits for building brands.” Thanks for your question George. Customer Co-creation is all about developing new ideas, services and products directly with your customers. By working together, companies and their customers create something new – something better – that they all believe in. When it’s done right it’s a powerful way to get to market quicker…
  • Repositioning vs. Rebranding

    Brad VanAuken The Blake Project
    26 Aug 2014 | 12:10 am
    Today on Branding Strategy Insider, another brand strategy question from the BSI Emailbag. Lisa, a marketer in Washington D.C. asks: “What is the difference between repositioning and rebranding?” Thanks for your question Lisa. Rebranding has become quite popular, especially for brands that want to shed a previously negative image. For instance, Philip Morris rebranded itself to Altria. Or brands that are facing increased competitive pressure like McDonald’s. Rebranding is simply changing the brand’s identity. It typically includes changing most or all of the brand…
 
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    Jonathan Salem Baskin

  • Celebrity Nudes Hacked

    Jonathan Salem Baskin
    1 Sep 2014 | 9:06 am
    It’s a crazy Labor Day here in the States, as lots of inquiring minds are trying to find the hacked nude selifes of at least 100 celebrities that were tweeted and otherwise shared and then deleted starting yesterday. While this says something about the puerile instincts of those on the hunt, not to mention the self-adoration that seems hard-wired into celebrities who own smartphones, it, ahem, reveals far more about the state of online privacy. Read more at The End of Anonymity
  • Looking Back

    Jonathan Salem Baskin
    1 Sep 2014 | 5:59 am
    Today, a futuristic vision showed us the past. As far as plot goes, it’s pretty simple: The astronauts of Georges Melies’ A Trip to the Moon are scientists who wear long cloaks and pointed Merlin hats. After a trip lasting all but a few seconds, they get right to work annihilating the locals, called Selenes (after 
the Greek lunar god), then kill the alien’s king and return to Earth, where they’re celebrated as heroes. Scientifically speaking, it’s embarrassing silly, since they go to the moon in a giant bullet, and come prepared with bedrolls to camp under the open sky.
  • Great Idea, Horrible Execution

    Jonathan Salem Baskin
    31 Aug 2014 | 1:22 pm
    A story last week in the New York Times noted the resurgence of consumer interest in heritage brands, which seem to be finding new currency as authentic, reliable options when contrasted with lesser-known (and chronologically resistant) brands. It turns out that there’s a time element to being worthy of being “memorable” after all. This makes perfect sense, both because it’s a fair assumption that survival over the years comes along with vetting by generations of customers, and the expectation that anything invented before our era of disposal, throw-away commerce was probably built…
  • Repeat Violence

    Jonathan Salem Baskin
    31 Aug 2014 | 6:05 am
    Today, a murder wasn’t the only crime. At just before four in the morning in Whitechapel on this day in 1888, the body of Mary Ann Nichols was discovered laying in a pool of blood. Her neck had been sliced deeply from ear to ear, which had killed her almost instantly, after which her abdomen had been crisscrossed with jagged slices. Over the next two months, four more women would be be similarly murdered, some mutilated far more horribly. A frenzy erupted in the newly-liberalized and high-circulation tabloid newspaper market, prompted in large part by The Star, founded that year, which came…
  • Time Lag

    Jonathan Salem Baskin
    30 Aug 2014 | 6:07 am
    Today, we were reminded that the technology of communications affects its substance. It was October in 1962, and Soviet warships carrying nuclear-tipped missiles were heading toward Cuba. American military forces were on high alert, having already blockaded the tiny island; we’d vowed that we would go to war before allowing the ships to reach their destination. The Soviets had publicly declared their willingness to fight, too, but their leader, Nikita Khrushchev, had sent a secret message to the U.S. State Department proposing a mutual stand-down on the crisis. It took nearly 12 hours to…
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    Drew's Marketing Minute

  • 5 ways to market if you don’t have a lot of money

    Drew McLellan
    25 Aug 2014 | 2:51 pm
    No matter where I speak, who the audience is or even the topic I am supposed to address, this same question comes up: How do you market your business if you don’t have a lot of money? Well, the short answer to that is you’d better find some resources for marketing or you are in a lot of trouble. But, that doesn’t mean they all have to cost an arm and a leg. In the meantime, while you’re scraping together the money to spend on marketing — try this budget friendly tactics. Hang out where your potential customers hang out and be helpful. Do your clients read certain blogs? Then…
  • 5 tips for getting over stage fright

    Drew McLellan
    14 Aug 2014 | 11:15 am
    Have stage fright?  You’re not alone. They say that our greatest fear, once you’ve eliminated death as a choice, is public speaking. And yet many of us are called to take that plunge on a regular basis. Whether you are speaking to group of two in a sales presentation or you’re standing at a podium, with hundreds of eyes on you – the intent is the same. We want to impart knowledge, persuade, entertain and be remembered. And above all else, we want to get through the presentation without looking like a fool or being paralyzed by our stage fright. I’m one of those rare individuals…
  • Your best customers are pure gold

    Drew McLellan
    19 Jul 2014 | 9:54 pm
    You’ve heard it before — the top 20% of your customers, your very best customers, account for 80% of your profitability and referrals.  We intellectually know that and yet our behavior sure doesn’t show it. We spend all kinds of dollars, time, energy and worry chasing after new customers and after someone starts to buy, the typical business sort of forgets all about them.  Much like people’s dating patterns — there’s a lot of wooing that goes on before the wedding but after the “I do’s” get said, the florist goes broke. Our poor best…
  • Marketing automation — evil or misunderstood?

    Drew McLellan
    16 Jul 2014 | 5:06 am
    When the subject of marketing automation comes up, many purists shake their head and talk about how robotic and impersonal it is.  Well — if you do it badly, that’s very true. In that case — you really do make your potential customers feel like they’re just a number to you and that you treat everyone the same, with little regard to their specific needs. But when you build the system with your customer in mind — it can be a wonderful experience for them and for you. It all depends on if you build it once and put it on auto pilot or if you use it as a tool to…
  • Building a website your users will love

    Drew McLellan
    14 Jul 2014 | 5:06 am
    It seems like a “duh,” doesn’t it?  Of course you want to build a website your users will love. But remember, not that long ago, many businesses were wondering whether or not they even needed a website. It seemed so far-fetched that any of their customers would ever do anything but show up at their store or pick up the phone to place an order. How quickly times change. Now, a business isn’t considered legitimate until they have a web presence.  No matter what it is you sell, odds are your prospects are going to visit your website to decide if you’re even in the…
 
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    Tom Fishburne: Marketoonist

  • marketing authenticity

    tomfishburne
    31 Aug 2014 | 8:10 am
    Marketers are increasingly pushing for “transparency” and “authenticity” in their brand communication. But, for many brands, this is surface-deep. They want advertising that makes them look authentic and transparent without actually being authentic and transparent. Filmmaker Johan Liedgren wrote a snarky satirical open letter replying to a request to produce “authentic” looking commercials for a brand: “I count no less than 14 instances of the word “authentic” in the brief. Counting synonyms like “real,” “true,” “genuine,” “not fake,” and “actual,” the…
  • ice bucket challenge

    tomfishburne
    24 Aug 2014 | 6:15 pm
    No sooner had the ALS Ice Bucket Challenge started trending than social media marketers were trying to reverse-engineer it to figure out what made it go viral. It’s been dubbed “the viral event of the summer”. I’ve seen several write ups on how brands can apply the lessons of the Ice Bucket Challenge to their marketing and create the “next” ice bucket challenge (but to benefit their brands rather than a worthy cause like ALS). Samsung even went so far as to literally replicate the Ice Bucket Challenge. But instead of raising awareness of ALS, they hijacked the stunt to…
  • product placement

    tomfishburne
    17 Aug 2014 | 12:12 am
    Product placement has been around since the early days of entertainment, but it feels like we’re in an awkward adolescent period, weird growth spurts and all. As the entire nature of entertainment shifts and viewers can more easily tune out commercial breaks, marketers are leaping more than ever into the shows themselves. Sometimes the results are really obnoxious, like this Bones episode where the characters literally pause a murder investigation to marvel at the parking feature of their Toyota. In other cases, the brands can help add to the story line. There’s a good Adweek article last…
  • branded content

    tomfishburne
    10 Aug 2014 | 10:25 am
    There has never been a better time to take the stage as a brand and share content with our audience. Every night can be open mic night. Yet the rise of content marketing has created an avalanche of really generic branded content. There is still a far greater emphasis of quantity over quality. Much of it reads the same, as if it could be from any brand, starting with the same formulaic top 10 lists. Worst of all, much of it seems clearly created for the benefit of the brand rather than the audience. And while our audiences are more accessible than ever before, it is easier than ever for our…
  • who else should we target?

    tomfishburne
    3 Aug 2014 | 11:36 am
    I first drew this cartoon for a presentation at Google, and I’ve been getting enough requests from people to license it, I wanted to share it here. Many brands try to be all things to all people. It can be tempting for marketers to try to target everyone, particularly if you want to reach scale. Yet brands that try to appeal to the vast majority won’t be that meaningful to any one group in particular. In the mid 90s, I worked in Prague for a year. This was a few years after the Wall came down, and an influx of Western brands with deep pockets were trying to crack the former Communist…
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    Personal Branding Blog - Stand Out In Your Career

  • Personal Branding Weekly – It’s No Picnic

    Maria Elena Duron
    1 Sep 2014 | 12:30 pm
    For our readers in the U.S. and Canada, Happy Labor/Labour Day! For many small business owners, it’s time to get back to business. The summertime can be overwhelming.  Juggling kid’s, activities and family reunions/vacations and still be accessible to clients, can take its toll on even the most driven entrepreneurs. Let’s get back to business! Write down what your value proposition is and the problem people avoid by working with you. What are you doing to grow your list of people that you’re connected with? What conferences, workshops, or gatherings do you want to attend? Where do…
  • Learning from Successes Trumps Learning from Failure Every Time

    Skip Weisman
    1 Sep 2014 | 2:30 am
    Long-term success is contingent on continual improvement. There are manifold continuous improvement strategies from the Japanese Kaizen to Six Sigma to personal self-reflection and meditation. Most improvement strategies rely on identifying mistakes and taking action to ensure those mistakes are corrected and not repeated. Some of the most successful people espouse the “fail fast, fail often” success achievement approach. This makes a lot of sense in the context of learning what doesn’t work, then making adjustments to find more effective ways to improve and get better…
  • 5 Steps for Becoming an Indispensable Leader

    Ken Sundheim
    31 Aug 2014 | 10:30 am
    Indispensable leaders make employees better, they drive revenue and maintain a sense of optimism around the office. They understand that each day of leading is a challenge and embrace the hurdles they encounter rather than circumvent those obstacles. These are the individuals who accept full responsibility for the performance of their people. They embrace the fact that the buck stops with them. Most importantly, indispensable leaders leverage their influence, knowledge and experience in order to make the companies they work for win. They share an unwillingness to accept defeat. As a result,…
  • Do You Have a Plan B for Your Career?

    Marc Miller
    31 Aug 2014 | 2:30 am
    Do You Have a Plan B for Your Career? You have probably been told that you should have a Plan B. What if something does not work out? How about having a Plan B for your career? I entered the job market in the 1970s when I expected to work for one employer for most of my career. Well, that lasted 22 years and I have had six in the last 16 years. Most of those transitions were planned, which means I planned very well, or that I was lucky! What should you be prepared for? Cyclical Professions In my most recent past, I have been involved in the two very cyclical professions: Recruiting Learning…
  • Turn a Scanty Resume into a Winning Marketing Brochure

    Beth Kuhel
    30 Aug 2014 | 10:30 am
    Most recent graduates have very limited “real world” work experience and struggle to create a resume which gets the attention of hiring managers. Those grads who were lucky enough to have had internships and who got good grades still have many gaps in their resumes. The first step to getting hired is realizing that your primary purpose is to help the hiring manager accomplish his goals. To do this, you need to objectively assess your skills, education, talent and work experience. Synthesize this narrative into a composite and see how they might align with the needs of your prospective…
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    CoreBrand News and Views

  • Back-to-school has become a multi-billion dollar “holiday”

    28 Aug 2014 | 7:27 am
    Back-to-school as it relates to college students and purchasing dorm room necessities is top of mind for me right now as I am in the thick of it and fully expect to be for the next six years or so. Last week was back-to-school for our son who is attending a large state school in Pennsylvania. And I have to tip my hat to such retailers as Bed, Bath and Beyond and Target when it comes to purchasing dorm room/apartment basics. I know that there are also many other retailers in the back-to-school mix, but my personal experiences are with these two in particular. Read more...
  • Ivory – can P&G’s heritage brand stay afloat?

    25 Aug 2014 | 6:41 am
    In reading the Wall Street Journal’s recent article “Floating an Idea: Would P&G Sell Ivory Soap?” my immediate reaction was, “how could P&G even consider such a thing?” After all, Ivory is so iconic and is the one brand in P&G’s entire brand portfolio that established the well-known consumer brands marketer —Procter & Gamble. Over 135 years ago, James Gamble and Harley Procter, sons of each of P&G’s founders, respectively invented and named the pioneering soap that floats. Ivory is the one brand that single-handedly has helped to make P&G the marketing…
  • Destination branding: Hey, Nashville, what’s your musical brand?

    21 Aug 2014 | 11:54 am
    During my recent visit to Nashville, Tennessee, somewhere between listening to a mash-up of artists perform at the Grand Ole Opry and a visit to the Johnny Cash Museum, along a tour of the legendary Ryman Auditorium, the Carnegie Hall of the south or the “Mother Church of Country Music,” I learned that the phrase “Music City” was first used by a WSM-AM radio announcer in 1950, and it stuck. Essentially, a brand was created in that moment. Read more...
  • Signs it’s time to refresh your brand

    18 Aug 2014 | 11:03 am
    It seems like it was just yesterday that you launched your new positioning, tagline, logo, website, signage, and advertising campaign. Now your team is telling you that it might be time to give it all an update. What do you do? First thing is to remember that a brand is much more than just a logo. It encompasses everything that contributes toward customer experience, including culture and how you deliver your product or service.Even if, subjectively, some are unhappy with your brand expression, you have to evaluate it objectively. Rebranding is an expensive endeavor; you should only do it to…
  • #IceBucketChallenge: Stop throwing cold water on a good thing

    15 Aug 2014 | 11:03 am
    I’m going to go out on a limb and say that the person who developed the ALS “Ice Bucket Challenge” viral campaign deserves a raise. In a two week time period, awareness has increased exponentially and more than $4 million in donations have been raised. That is nearly a $3 million dollar increase over the same time period last year. I call that an indisputable success. I also call it exactly what a viral campaign is intended to do. Read more...
 
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    Igor

  • Chain of Children’s Dental Offices We Named Launches

    igor
    25 Aug 2014 | 5:06 pm
    Smart Mouth As you would expect, lots of their competitors have “smile” in their names. So instead, the name Smart Mouth makes you smile. Using the word “smile” in a name is explanative, using words that cause your audience to smile is demonstrative. In naming & branding, as in all aspects of life, demonstrating is always more effective than explaining.
  • Why are “Hotwire” & “Pandora” Powerful Names?

    igor
    15 Aug 2014 | 4:35 pm
    To understand why they work so well, you have to get literal for a moment: Hotwire = “to steal a car” Pandora = “unleashed plagues, diseases & all the evils of mankind” These types of meanings will get a name dismissed ASAP by a naming committee – a committee that would have been wrong to dismiss these names, obviously. Consumers don’t attribute these literal, negative qualities to the companies who use Hotwire & Pandora as their company names (you don’t, do you?). But naming committees erroneously believe they will. In each case the name is…
  • “Coin” Forgoes Matching Dotcom, Grabs Great Name Instead

    igor
    14 Aug 2014 | 1:13 am
    “Coin” is simply one card to replace all the credit cards, bank cards, et al in your wallet. It’s linked to your smartphone via Bluetooth so you can manage all the particulars including security. The name is iconic, definitive, memorable, viral, a deep well for marketing & advertising, lends itself to endless wordplay in the press / Twittersphere, etc. Most remarkably it is a name that came to be even though the company could not acquire Coin.com. They did it anyway. Coin realized that the name was too important to have it be decided by dotcom availability – they…
  • How to Get a Great Dotcom Name: Tesla Leads the Way

    igor
    13 Aug 2014 | 11:57 am
    In addition to the familiar .com, .net and .org domains, close to 1400 new generic Top Level Domains (gTLDS) have been green-lighted. The new gTLDs are meant to alleviate the perceived real estate shortage in the .com world. Many startups as well as existing business see the new domains as a way to get a better name for their companies, given what they see as lack of availability of .com names. The fact is a lot of great .com real estate is readily available but not yet leveraged, due to the wrongly held belief that your company name has to match your domain exactly. This myth has been…
  • “LiveWire” Launches. Named By Igor

    igor
    12 Aug 2014 | 7:17 am
    LiveWire
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    GIRVIN | Strategic Branding Blog

  • Energy is Eternal Delight

    Tim
    28 Aug 2014 | 8:30 am
    The work, the craft, the art, the energy. In a manner, much of my journey has been about where I’ve been and what I’ve seen. And what is unforgettable in my experiences with designers, craftspeople, makers and wonderers [and wanderers]. The above image from a hand-colored print of William Blake’s “The Marriage of Heaven and Hell.” Time and time again, the telling character of the quality of work — design, architecture, product development, illustration, mind and invention shows through that telling — commitment and energy, to arrive at the newly found, and personally profound,…
  • The Concept of The Thing

    Tim
    26 Aug 2014 | 8:30 am
    What is the thing? As in every thing, I begin as a writer, I look into the heart and history of words, to learn more about their original heat — what was their sparking ignition? I contemplate my use of many words as deeper meditations on patterning. Where did the word come from, what did it mean, how long has it been circulating? Perhaps foolishly, I think that knowing the etymological heart of a word gives me a better truth. It is the doorway, the Aleph, to — and of — a word. Point might be — “what’s the parlance now and who cares about the past?” Care to, and of,…
  • The Perfume of Books

    Tim
    21 Aug 2014 | 8:30 am
    Studying the Holism of Textual Contemplation [Reading]. In a manner, everything we do as designers comes back to an attribute of reading — that is: how we hold something, how we touch, taste, smell, hear, seek balance and intuit content are all manners of reading context & experience. How do we read in to things? How do we design in a way for others to newly read into their experiences that we have created? When we design the layering of brand, the holism of that experience will be read. Raw sensitivity is less simply “sensing” or experiencing that impact alone, that evaluating and…
  • 7 YEARS: The iPhone and Vogue

    Tim
    19 Aug 2014 | 8:30 am
    PRODUCT STRATEGY, INDUSTRIAL DESIGN, FASHION, AND THEIR INTERTWINEMENT I was thinking about my relationship with the micro-camera, which — for years, that was a folio of 10s of 1,000s of photographs. After clearing out my files, and reducing the collections, I’m still storing about 60,000 photos on my drive, and about 6,000 on my iPhone. Then I got this daily updating e-Blast from CondéNast. Some GIRVIN notes, earlier. 6.29. Sharing that telling. There are 7. Here’s the blast reach from Vogue: Burberry iPhone 5/5S case in deerskin and vinyl with flowers, $365 us.burberry.com Beats by…
  • Icelandic design

    Tim
    14 Aug 2014 | 8:30 am
    Exploring Design | Culture | Place: Iceland and a Graphical History In the journey of anyplace, anywhere, there is a re-counting, as you walk back in time, you count your moments and you gather up your steps, in recounting. And sometimes that striding will take you back to your beginning. In my work with students, designers and workshop participants, human brands, I find that a search for patterning — the life points of powerful personal discoveries is compelling. In studying the sequence of your life, what points of compulsion and flowering interest emerged? When did your heart and mind…
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    The Engaging Brand

  • Conquer Conversion Using The Little Black Dress Method

    Anna Farmery
    1 Sep 2014 | 5:12 am
    People browse. People read your great content. People even share your content. Great news but it doesn’t pay for the bills does it? Conversion needs more than great content, it needs the little black dress method. Well here is a question that you probably never thought you would be asked when it comes to your social media marketing! Are you being suggestive enough?  No, now stop that….not in that sense! The problem business face with their social media marketing is to prevent yourself from being too detailed, too exhaustive…and not suggestive enough. Social is…
  • Show 501 – How To Be The Best Entrepreneur Podcast

    Anna Farmery
    31 Aug 2014 | 4:57 am
    What does it take to be the best entrepreneur? Josh Denning knows. He is the founder of The Tropical Entrepreneur, one of the best entrepreneur podcasts out there and joins me Anna Farmery to talk about entrepreneurship and the challenges of moving your business forward. Before we get into the nuts and bolts of entrepreneurship the listener of the week – chosen from the people who shared about the show or left a review in iTunes – is Stevie Knight. How did Josh get into podcasting and why did he choose podcasting as a part of his content marketing mix? Why snap decisions can be…
  • Design the Life You Dream of Having Today

    Anna Farmery
    29 Aug 2014 | 8:55 am
    What do you want from your work? What do you really want from business? Is it fame or fortune? Is it self worth? Is it recognition? Is it a combination? Often we find ourselves going through the motions. Often we find ourselves thinking, is this it? That is understandable, after all leisure time is often much more enjoyable than working…. But what if you could turn work into something that felt like leisure? You can you know…..if you take a close look at what motivates you. You see.. leisure is enjoyable because you are doing something YOU want to do – but don’t forget…
  • Must Read – If You Don’t Enjoy Social Media

    Anna Farmery
    28 Aug 2014 | 7:12 am
    Do you enjoy social media? Or do you find it a chore? Do you embrace social media as part of your life or do you do it when you have time? It is important how you view digital technology. Is digital technology a vehicle for personality or the end in itself? Digital technology is superb but it cannot hide your lack of enthusiasm, it doesn’t have magic powers that translates apathy into excitement…. Social media without the social, without the enjoyment is….well, media…..the digital delivery doesn’t make it social, it is YOU that makes it social. Why should you…
  • Confessions of A Frustrated Customer

    Anna Farmery
    27 Aug 2014 | 9:00 am
    Ever feel people make business sound so hard? Ever feel that colleagues are speaking a different language? When in essence you have an idea, you plan how to deliver it, you explain it and you sell it. Simple. Business isn’t hard, people are hard. People need convincing; Investors, employees, suppliers and of course customers. So whatever market sector that you are in, you are in the convincing business. The problem is that once we have convinced ourselves, we believe that everyone should see it, everyone should just ‘get’ why we are the best alternative. Now just think about…
 
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    Greteman Group » News & Views

  • Wichita Eagle; Out of Office

    Greteman Group
    28 Aug 2014 | 2:39 pm
    Rachel Groene, left, of Greteman Group talks with Mary Beth Chambers of Blue Cross Blue Shield of Kansas at a Public Relations Society of America Kansas Chapter meeting on Tuesday. Photo courtesy of Greteman Group © Wichita Eagle, 2014
  • Upward Bound: Aviation Marketplace Projections

    Ashley Bowen Cook
    27 Aug 2014 | 12:02 pm
    The best thing you can tell a roomful of aviation professionals is that the industry they love and depend on is poised for growth. And that’s the welcome news respected aviation forecaster Rolland Vincent conveyed as Wichita Aero Club’s August keynote speaker. Vincent analyzed where we are, how we got here and where we’re going....
  • Wichita Eagle; Out of the Office

    Greteman Group
    21 Aug 2014 | 8:05 am
    Rolland Vincent of Rolland Vincent Associates talks with Deanna Harms of Greteman Group at a Wichita Aero Club luncheon on Tuesday. Photo by Molly McMillin © Wichita Eagle, 2014
  • Wichita Business Journal; 40 Under 40 Event

    Greteman Group
    8 Aug 2014 | 11:18 am
    The Wichita Business Journal brought big changes to the 17th annual 40 Under 40 awards, held July 31 at the Hyatt Regency Wichita. Four previous honorees made up the inagural class of the 40 Under 40 Hall of Fame: Sonia Greteman, George Laham, Mike Pompeo and John Tomblin. Honoree Karen Countryman-Roswurm was chosen to be...
  • Wichita Business Journal; People on the Move, Moving Up

    Greteman Group
    1 Aug 2014 | 3:28 pm
    Sarah Goertz Digital Director, Greteman Group What was your last position? Digital marketing and social media manager at Beechcraft and Textron Aviation. What is your hometown? I moved to Derby from the Texas panhandle at age 12. Education? I earned a bachelors of science in multimedia journalism from Oklahoma State University and an associates of...
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    Adweek : Advertising & Branding

  • 8 Media Buzzwords That We've Lost Forever

    1 Sep 2014 | 4:51 pm
    We’ve long lamented the rise of trendy language in advertising and business, but while we’ve played buzzword bingo and occasionally pointed fingers at those who speak in clichés, something more serious lies beneath the jargon. Illustration: Giacomo Bagnara The catchphrases we use serve as a shared language—they’re how we signal our belonging to the tribe of marketers. But when highly precise terms are misappropriated in an attempt to project a false sense of authority, that’s when we lose meaning. Words should represent powerful surgical tools of our…
  • Ad of the Day: Ideas Are Feared and Neglected in a World of Shortsighted Cretins, Says GE

    1 Sep 2014 | 1:55 pm
    In its advertising, GE usually sticks to one of two themes. There are the "cool technology stunt" ads ("Drop Science," "#SpringBreakIt") and the "human face of technology" ads ("Childlike Imagination," "Kumiko's First Ultrasound"). In both cases, you're left feeling pretty good about the world and/or impressed with the stuff GE is coming up with. This is not quite the case with BBDO New York's latest GE spot, "Ideas Are Scary." While it ostensibly has a happy ending, there's a good chance that it will leave…
  • Vote for the Top Media in the Hot List Readers' Choice Poll

    1 Sep 2014 | 7:25 am
    What's the show you just can't miss on TV or streaming? Which mobile app (or video game, or celebrity or sports site) makes life worth living? Which magazine is your go-to source for the latest on Ukraine, home design or Ariana Grande? These are the series, apps, websites, tech gadgets and magazines you will select as the year's best in Adweek's Hot List Readers' Choice Poll. Along with mainstays like Hottest Show and Hottest Magazine of the Year, new this year are categories like Hottest Magazine Design (will it be Bon Appétit or Lucky Peach?), Hottest Gear,…
  • From Moscow to Mumbai, These Agencies Make Today's Best Campaigns

    31 Aug 2014 | 4:09 pm
    BETC Paris While this agency’s logo pays homage to the bee colony it tends atop its roof terrace—which happens to be some of the finest real estate in Paris, boasting a 360-degree view—the insect imagery also gives a nod to the creative chaos inside the shop that has brought such sweet results. “We like the idea of a hive with its hustle and bustle,” explains Stéphane Xiberras, president and executive creative director. “When you watch bees work, you have the impression it’s pure mayhem, but there’s a logic to it. With us, it’s…
  • Social Activism Becomes a Thing for Brands, Thanks to the Ice Bucket Challenge

    31 Aug 2014 | 4:08 pm
    Social activism reached a tipping point this summer with the ALS Association’s unstoppable Ice Bucket Challenge, which to date has raised nearly $100 million while soaking millions more. In the latest brand-activist mashup, Dr. Martens and Tavi Gevinson’s Rookie Magazine are advancing a teen-focused native advertising and social media campaign spotlighting six advocates whose causes range from gender equality to female empowerment, which they began last year. Starting Sept. 16, Dr. Martens and the publisher will update their #StandForSomething effort by promoting the…
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    Brains on Fire

  • Creating Desire.

    Robbin Phillips
    28 Aug 2014 | 6:53 am
    The door most people love to walk through is the one marked private. Don’t you love that line? I suppose it’s just another way of saying “We all want what we can’t have.” The other day I stumbled on the most remarkable example of creating demand and desire on Emilie Rambaud’s website. I was introduced to Emillie by a friend who thought we might share some common interests and ideas. From the Glowing Communications website: “Glowing Communications” is an agency providing all the tools, expertise, talent, and passion to empower “agents of change” to tell their beautiful…
  • Can Empathy Be Learned?

    Robbin Phillips
    26 Aug 2014 | 6:18 am
    This photo from Libby Williams Photo Blog has nothing to do with my post, but it’s a great reminder to get outside and soak in little more summer. We have a lot of discussion around Brains on Fire about empathy. It takes tremendous empathy to get inside the hearts and minds of our clients’ and their customers’ lives. We work hard to find ways to actually participate in their lives to unearth the passion conversation. It’s messy work. But worth it. In fact, one way I know we’re digging deep enough is when memories start emerging about events in our own lives that help…
  • Friday Fotos – Edition 23

    Amy Taylor
    22 Aug 2014 | 10:14 am
    In the wise words of Homer Simpson, “Mmmm. Donut.” Our atrium is full of life and wonder. Always time to celebrate. Welcome to the BOFamily, new clients. This tequila shot is for you.  Cheers! The post Friday Fotos – Edition 23 appeared first on Brains on Fire.
  • Brains on Fire Ranks Among Top 100 Agencies for Social Presence

    Amy Taylor
    21 Aug 2014 | 7:42 am
    At Brains on Fire, we’re lovers of lists. (As our affinity for post-it notes will attest.) Today, we added a new list to the list of lists we love. PivotStack recently scored the social presences of agencies around the world, and we were thrilled to learn that Brains on Fire has been ranked among the top 100. A big thank you to all of you who have taken the time to share your thoughts, insights, questions, likes and love with us over the years. We wouldn’t be here without you. The post Brains on Fire Ranks Among Top 100 Agencies for Social Presence appeared first on Brains on…
  • Do something positive.

    Robbin Phillips
    18 Aug 2014 | 6:14 am
    Full Disclosure: I’m loving on a Brains on Fire client (Environmental Defense Fund) on the blog today. It’s my nature to surround myself with positive people. I avoid negative people like the plague and actually can spot them coming a mile away. Life is just too short to surround yourself with doom and gloom. Which is why, even though it’s wildly important to me, I tend to shy away from the doom and gloom surrounding the topic of climate change. I know without a doubt it’s real, but I believe that even in the darkest of nights, there’s always light to be found. Besides, we…
 
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    Movéo: Get There

  • The Most Cost-Effective Market Research That’s Right Under Your Nose: The Employee Survey

    Kevin Randall
    29 Aug 2014 | 9:43 am
    This is a guest post from Kevin Randall, Movéo’s Vice President of Strategy and Planning This month, we’ve been discussing how B2B marketers can collect market data, including from primary market research studies, in an affordable, easy and useful way. One of the most inexpensive, yet invaluable (but usually overlooked) market studies a company can conduct is an employee survey. No, this is not an HR survey about job benefits, company outings, or rating your boss or peers. Instead we’re talking about a brand-focused employee survey that mirrors a customer brand survey. It measures…
  • Affordable Research Techniques for Companies of Every Size

    Movéo Team
    27 Aug 2014 | 6:08 am
    As HubSpot recently pointed out, a small budget doesn’t necessarily prevent your company from conducting market research. From user testing to content surveys, any organization can collect data for minimal cost if they’re willing to put the work in. These methods work for larger companies, too, even though the scale might be drastically different. There are a number of less expensive, but more accessible ways to find out exactly what your customers want and need. Good, old-fashioned customer surveys are one method that always stand the test of time, but the key is to involve your…
  • In-the-Moment Marketing Data Impacts Every Decision

    Movéo Team
    25 Aug 2014 | 8:34 am
    We’ve spent this month extolling the virtues of data and encouraging marketers to give data a central role in informing decision making and strategy development. But on a practical level, the stream of data coming from your website, social media and CRM can easily become an overwhelming tidal wave of data that multiplies daily. How are companies supposed to keep up? This question is intimidating, especially because marketers know that using data to its fullest advantage is key to generating growth. Data can play a role in every decision. The best way to handle your data will vary depending…
  • 3 Ways to Respond to B2B Buyer Research

    Movéo Team
    22 Aug 2014 | 6:48 am
    In this year’s Demand Gen Report on B2B buyers, we learn that more than two thirds (68 percent) of respondents agreed that the number of sources they use to research and evaluate purchases has increased over the past year. As we said last week, many marketers are starting to feel like they’re at the mercy of the self-informed buyer. If a prospect engages with a member of your sales team at all, it happens later in the buying cycle than ever before. With sales representatives largely removed from the process, the direction of business decisions relies more heavily on the marketing…
  • B2B Trifecta: Data, Buyers & Social Media

    Movéo Team
    21 Aug 2014 | 6:00 am
    This year, 37 percent of B2B buyers said they spent more time using social media, almost double the 20 percent of respondents in the previous study. Additionally, the number of B2B buyers who connected directly with solution providers via social media increased by more than 57 percent. This is according to this year’s Demand Gen Report, “The 2014 B2B Buyer Landscape.” These numbers prove something we’ve known for awhile: B2B social media is worth the investment. Social media is where buyers are today, and as such is among the richest sources of data you can draw upon for customer…
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    The Name Inspector

  • Microstyle in Turkish!

    The Name Inspector
    20 Aug 2014 | 10:50 am
    The Name Inspector is pleased to report that the Turkish translation of Microstyle has been published by BZD Yayincilik! It actually happened a while ago but only recently came to his attention. So now there are Chinese, Korean, Taiwanese, and Turkish editions out there. A Brazilian edition is supposed to be in the works, but still no word on that.
  • Naming fad visualized: Did Spotify start it?

    The Name Inspector
    26 Jul 2013 | 12:15 pm
    Back in 2011 The Name Inspector wrote a post about the proliferation of startup names that make creative use of the suffix -ify, such as Spotify. At the time he deemed the trend “disturbifying”, identifying about a dozen and a half examples. Those were simpler times. If The Name Inspector had realized, in all his innocence, just how deep this rabbit hole goes, he might have chosen to live with his comfortable illusions. But let’s face it: The Name Inspector is a red pill kinda guy. So he kept saving new examples of -ify names on his Pinterest “Wall of…
  • Ronald Johnson

    The Name Inspector
    11 Mar 2013 | 4:41 pm
    The Name Inspector has had a hard time writing this post. The reason is a sad one: his father died in January. It isn’t so much that grieving has made it impossible to work. Rather, The Name Inspector has had the impulse to announce this news and to offer some kind of tribute, yet has been hesitant to step out of the safe third-person space he’s created for himself on this blog. But here we go. For this post The Name Inspector is going to be me, and I’m going to tell you a little about my dad Ronald Johnson, who has influenced me more than I sometimes recognize. Dad was a…
  • Fab is!

    The Name Inspector
    8 Jun 2012 | 11:16 am
    It’s been a while since The Name Inspector did a regular old post on a great name. So you know what’s a great name? Fab, that’s what. As in Fab.com, the daily-deal site that features art prints, t-shirts, jewelry, furniture, and other designy things. At a mere three letters, this name is the ultimate in brevity, but gets a lot of bang for its buck. Fab stands in for two words, both right for the site. One, of course, is the word fabulous, which expresses a superlatively positive opinion, and is frequently uttered, in The Name Inspector’s imagination at least, by…
  • A goy’s guide to the Passover Seder

    The Name Inspector
    6 Apr 2012 | 3:44 pm
    The Name Inspector is about more than just names–he considers himself a sort of cultural ambassador. So he’s setting aside his name inspecting cap for a moment to perform a timely public service. If you Gentiles out there have played your cards right, you may have received an invitation to attend your first Passover Seder this year. Don’t panic! With a little preparation, you can make it through this important ritual without starving or making a complete fool of yourself. Since The Name Inspector’s wife and kids are Jewish, he has a sort of standing invitation to…
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    Latest Thinking

  • Why Video Marketing is Essential

    sdavis
    26 Aug 2014 | 10:37 am
    In this LEVICK Daily video interview, LEVICK Creative Director Bryan Litt discusses the reasons why video content has become so vital to Digital Age communications. Bryan also dispels the myth that video is not a tool for reaching decision makers in older demographics.
  • Leslie Wolf-Creutzfeldt on Corporate Communications in the Dodd-Frank Era

    sdavis
    21 Aug 2014 | 7:52 am
    In this LEVICK Daily video interview, LEVICK Senior Vice President Leslie Wolf-Creutzfeldt outlines the ways in which Dodd-Frank has impacted public companies' investor, client, consumer, and public outreach efforts. While there are various concerns with the creative and impressive ways in which companies can now articulate their stories – Regulation FD compliance being chief among them – there is no question that they have been empowered to take their messaging to the next level.
  • Weil to Host Inaugural September Cyber Security Briefing

    sdavis
    14 Aug 2014 | 8:56 am
    This fall, Weil Gotshal & Manges LLP will be holding its first September Cyber Security Briefings. Over the course of two days (September 15 and 22), Weil will feature three panels focusing on  the existing cyber security threat and target industries, cyber governance issues facing boards and management, and related cyber insurance issues for directors. The panels will feature Ellen Odoner, head of Weil’s Public Company Advisory Group, and Kyle Krpata, a partner in the Firm’s Private Equity and M&A practices, as well as a premier group of cyber and risk professionals from public…
  • Stefan Hankin on Online Harassment

    sdavis
    13 Aug 2014 | 12:26 pm
    In this LEVICK Daily video interview, Stefan Hankin, the Founder and President of Lincoln Park Strategies, examines an upcoming U.S. Supreme Court decision regarding online harassment and how it will impact the bounds of acceptable behavior on the Web.
  • Bryan Litt on Video Production

    sdavis
    13 Aug 2014 | 12:21 pm
    In this LEVICK Daily video interview, LEVICK Creative Director Bryan Litt discusses the myriad ways in which video breathes life into corporate messaging and takes it a level far beyond traditional content marketing.
 
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    The Fresh Peel // Ripe Brand Strategy. Juicy Insights and Trends.

  • IKEA Hypnotizes Shoppers Into the Future #IKEAtimetravel

    Chris Wilson
    20 Aug 2014 | 10:17 am
    IKEA probably isn’t a brand that you think of when you think of extreme or edgy when it comes to advertising, but their latest campaign exactly that. The brand teamed up with hypnotist Justin Tranz to hypnotize young couples and then guide them through a journey into their future. The whole thing is entertaining and well… a little weird. You’ll have to watch it for yourself and let us know what you think! And be sure to lookout for yoga instructor George the next time you are in IKEA.
  • Interview with 46 Rules of Genius Author Marty Neumeier

    Chris Wilson
    9 Aug 2014 | 7:55 am
    Marty Neumeier’s professional goal is to bridge the distance between business and design. As an advocate for creative thinking and innovation, Marty has published a must-read collection of quick read “white-board” books on branding, creativity and innovation, starting in 2003 with The Brand Gap, followed by Zag, and then The Designful Company. In 2013, Marty published Metaskills: Five Talents for the Robotic Age, which departed from the quick-read format, diving deeply into the future of workplace creativity. Marty’s latest book, 46 Rules of Genius was written as…
  • Simple Steps to Make Branding Work for You

    AC
    10 Jul 2014 | 8:29 pm
    Marketing and branding products goes beyond just creating a clever slogan and a few good ads for print and web. What many startups tend to forget is that branding is a big part of the deal as well. Perhaps this is because these new companies do not really understand the branding concept. Here are a few simple steps to making branding work for you: Create a Lasting and Compelling Logo Naming the company or products goes a long way, and so does the logo that’s attached to it. You want the logo to be memorable, yet also leave a lasting impression on the memory of anyone who sees it. Some…
  • Selecting the Right E-commerce Plug-in For Your WordPress Site

    AC
    1 May 2014 | 5:31 am
    Having your own website is a dream come true. You like WordPress and because it’s cheap, you’ve used it to set up your website. The entire process was simple and easy and your website is ready to go in under a week. You are happy with how it looks and how fast the website loads and its appearance. You can finally upload your products for sale and you can’t wait to see how much business you can make. But wait, before all this happens, don’t you have to select an ecommerce plug-in for your WordPress site? Yes, You Do Need an Ecommerce Plug-in The website Web-savvy-marketing states that…
  • Is All Press Good Press? Making Reporters Fall in Love with Your Startup

    Ivan Serrano
    20 Mar 2014 | 7:40 pm
    In the world of small business marketing, consumers tend choose one product over another solely because of how recognizable a brand is. While an off-brand product will usually be less expensive, many would rather spend the extra cents (or dollars) for a better known product. So how can you get your own brand to stand up to the competition? It’ll take much more than a bold logo and pretty packaging, as building a brand is essentially developing an identity– one that is not like anyone else’s. In order for a brand to succeed, you need to convey experience, engage with your customers,…
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    brandchannel.com

  • Staying Small: Boutique Hotel Brands Risk Losing Culture in Expansion

    1 Sep 2014 | 10:43 am
    Last week, Las Vegas saw its first major resort project open since The Cosmopolitan in 2010. Caught in the lights of flashbulbs and fireworks, the new SLS Las Vegas joins sister properties in Beverly Hills and South Beach as the third location of the Los Angles-based SBE’s SLS brand.  “I think locals will really get what we’re about… we are in Las Vegas to move the meter in Las Vegas,” CEO Sam Nazarian told Las Vegas Weekly, emphasizing that part of the SLS brand's DNA is its neighborhood feel, where tourists and locals mingle.   Even so, at…
  • Rebranding Labor Day: Because Who Wants to Work on Your Day Off?

    1 Sep 2014 | 8:36 am
    Everyone loves a holiday but does anyone really love Labor Day? Does anyone even know what it’s about? Does Labor Day even know what it’s about? If I met a client with this many unanswered questions, the conversation might go something like this: “Hello Labor Day? I think we need to have a serious talk." First, let’s be real here. Labor Day does know what it’s about. Created in 1882, Labor Day was a union-proposed holiday “dedicated to the social and economic achievements of American workers." But maybe the way Labor Day named itself didn’t make other…
  • Brand News: A&E/Vice, Nike, Apple and more

    1 Sep 2014 | 7:53 am
    TOP STORIES A&E buys 10 percent of Vice for $250 million.  Apple blocks developers from selling users' health data to marketers; bans hazardous chemicals following China investigation; reportedly strikes payments deal to make next iPhone a mobile wallet with American Express, Visa and MasterCard; sees iBeacon struggle with retailers; and grapples with possible iCloud (via “Find my iPhone”) hack that led to massive nude photo leak affecting Jennifer Lawrence and other actresses. Nike re-signs (Under Armour-wooed) NBA star Kevin Durant to sneaker deal rumored to…
  • Top 10 Stories of the Week: Unilever, Burger King, Nestlé and more

    29 Aug 2014 | 6:42 pm
    Our most-read blog posts of the week: #1 On Comeback Trail, What Can JCPenney, Best Buy Teach Other Retailers? #2 Unilever, Kimberly-Clark Test Environment-Saving Innovations #3 Burger King, Tim Hortons Deal Has Big Brand Implications Beyond Taxes #4 Brands Put Wearable Tech On Display at the US Open #5 Coca-Cola Life Tiptoes Into UK, US, Amid Hopes for Mid-Calorie Sodas #6 It's All in the Numbers: Instagram, Tumblr Step Up Metrics for Brands #7 Nestlé Adopts Industry-Altering Commitment to Animal Welfare #8 Branding Stays On the Shelf in Dollar-Store Jockeying, But Will Walmart? #9…
  • Trademark Watch: Ice Bucket Challenge, Hershey, High Times and more

    29 Aug 2014 | 6:04 pm
    Since the end of July, the ALS Association, which fights Lou Gehrig’s disease through research, care and education, has raised over $100 million thanks to the viral Ice Bucket Challenge. Now it seeks to use that money, in part, to trademark the phrase “Ice Bucket Challenge” in connection with charitable fundraising. In deciding whether ALS’s application for trademark registration will be successful, the United States Patent and Trademark Office (USPTO) will take into consideration the Ice Bucket Challenge in light of how consumers view it. Although the association…
 
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    Logo Design Blog

  • Why your brand identity needs professional logo maker

    Ben Johnson
    18 Aug 2014 | 5:05 am
    Your brand logo represents your entire brand and marketing collateral. Without a professional, unique and creative face there is no chance that your brand appeals and attracts your customers, regardless of the fact that you have invested heavily in the advertisements. Your brand logo is the classification and explanation of your business concept. Act professionally  [ Read More ]
  • Free logo generator: the major cause for a poor brand identity

    Ben Johnson
    15 Aug 2014 | 6:20 am
    Designing brand logos is a serious job because it gives your business recognition, identity and a face. You seriously don’t want to mess with your brand face because this way you easily lose your customers and don’t get any competitive edge in the market.  You can make things go out of your hands yourself by  [ Read More ]
  • Christmas a holiday for everyone to enjoy!

    Ben Johnson
    12 Dec 2013 | 11:24 pm
    Christmas is right around the corner and right after Christmas we have New Year waiting for us, December is the month of holiday, family reunion, friend’s reunions, family time, relaxation etc. It is also the time when most of the businesses have their profits at the peak with maximum sales and sale out.  It is  [ Read More ]
  • Your Company’s Logo Design and Website Design are your most worthy internet marketing tools

    Ben Johnson
    29 Nov 2013 | 3:03 am
    The first building block for designing the face of any new brand is its logo. To make it simpler it’s a little symbol or sign that carries a lot of meaning and weight of the company. These visual design symbols are very important because they are the most effective tools that allow others to distinguish  [ Read More ]
  • The Countdown to Black Friday BEGINS!

    Ben Johnson
    20 Nov 2013 | 3:10 am
    Have you planned anything for Black Friday yet? Black Friday is a crazy cool day on the internet it’s a treat for web marketers, where they can interact with all their customers by giving discounts and earning them too!  It is just like Super Bowl, so cool that it get discussed everywhere and creates a  [ Read More ]
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    yinkaolaito.com - the branding gavel, brand communication expert, nigeria brand consultant, social media expert

  • We are still the best customer service provider- GTBank’s Team

    yinkaolaito
    5 Aug 2014 | 5:56 am
    In our previous posts, especially this, we did mention some of the initial outstanding pioneering works GTBANK digital media team introduced into Banking industry in Nigeria. It was based on this we asked the question if the bank is losing its grip. We also examined the impact of the last weekend’ s approach in the […]
  • Online crisis: 5 things you must guard against, case study of GTBank Nigeria

    yinkaolaito
    2 Aug 2014 | 1:33 pm
    Crisis time is not usually the best of time for anyone. Not to talk of a front line brand whose name is already a household name. During crisis time, emotions may reign supreme over the voice of reason if we do allow. Many communication experts who had been there can attest to this. That is […]
  • Banks in Nigeria: has GTBank lost it?

    yinkaolaito
    1 Aug 2014 | 12:34 pm
    Guaranty Trust Bank is one of the leading  new generation Banks in Nigeria. With efficient and highly professional staff when it started operations. It has pioneered many of the modern changes in Nigeria’s  banking industry in Nigeria. One remembers with nostalgic feeling the leading role it played in the digital media use among the banks […]
  • Dangers of intern as digital Manager: A case study of US Embassy in Ghana

    yinkaolaito
    31 Jul 2014 | 4:45 am
    Twitter has been and will continue to be a versatile communication tool for any forward looking organization. Its ability to be used as ongoing briefing, communication tool with  immediate feedback has been one of its major benefit. More importantly, an organization can reach Millions of people within seconds than any other forms of media tool. […]
  • Public relations implication of selling half truth- Case Studies

    yinkaolaito
    28 Jul 2014 | 12:25 pm
    Our world is filled with dog eats dog lifestyle and attitude. Every day we see people who turn around to speak evil of their close friends just because of little misunderstanding for now. Many forget that a little misunderstanding or hurt today may not carry same weight tomorrow. When we consider law of time perspective, […]
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    RadiantBrands Blog

  • A curious case of name branding: San Francisco

    Steven Donaldson
    26 Aug 2014 | 6:00 am
    Most people take the name San Francisco for granted. It’s an icon in the world let alone in America. This amazing city on the Golden Gate, everything about this city is memorable – the waterfront, the Ferry Building, the architecture and of course, San Francisco Bay. But this name wasn’t as planned as it sounds. San Francisco, 1851 Back in the backwater days of the 1840’s California was not a state or even a territory but part of Mexico on the edge of it’s vast areas of land sparsley populated with Mexican land owners who only recently were ceded the land by the…
  • College brands - What’s in a name? Everything

    Steven Donaldson
    15 Jul 2014 | 12:12 pm
    Would you rather go to Contra Costa Community College or Contra Costa College? How about Vista Community College or Berkeley City College? Building a brand derives from understanding how names are perceived and what meaning is attached to them. And over time, this changes for the market and your target audience. The evolution of community colleges is a fascinating one. Originally known as “junior colleges”, they were created to help adjust to the overwhelming amount of G.I.s returning home from WWII and able to attend college, according to the G.I. Bill. The junior college system…
  • How People Search for Healthcare – like everything else, online, mobile and fast

    Steven Donaldson
    17 Dec 2013 | 8:32 pm
    Why a Mobile and Online Healthcare Marketing Strategy is Essential The vast majority of individuals and families seeking healthcare services are using web search to compare costs, services and local availability of healthcare programs. This is especially true when it comes for nursing home care and senior related services. And, based on a recent Wall Street Journal article (12/16/13), the ad spend by health insurers has more than doubled in one year:  $194 million  from Oct. 1 to Nov. 10 alone, according to Kantar Media, which tracks insurance advertising. That isn’t far below the…
  • How can nonprofit brands focus on real value?

    Steven Donaldson
    25 Oct 2013 | 12:16 pm
    Not-for-profit organizations often do not think of themselves as brands. They think in terms of their mission: providing needed services, helping the poor, championing a better world. However, they are brands that deliver real value and have a public image and loyal followings. Organizations such as Amnesty International, Doctors without Borders  and United Way are reshaping themselves and now have the challenge of proving their value. The organization Charity Navigator, founded in 2001, developed a rating system for nonprofits which evaluates charities on what they consider good financial…
  • Barnes & Noble: retail store or Nook?– the value of location

    Steven Donaldson
    29 Jul 2013 | 11:59 am
    Book stores are changing, as are customers The recent announcement of a possible separation of the Nook from its retail bookstore component has turned heads but it’s probably a very smart move. When Barnes & Noble created the Nook it was an attempt to compete for the rapidly expanding ebook business. The cost of creating a book, a newspaper, anything publishable and readable went to zero virtually overnight. The players in this digital space, such as Amazon and Apple, have always had an advantage creating digital content since they are digital experience companies. No matter what…
 
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    We First Blog

  • Cultural Leadership: How to Command Attention on a Global Scale

    Simon Mainwaring
    20 Aug 2014 | 11:59 am
    In our latest G+ hangout, Leveraging Cultural Conversations to Build Your Brand, Community, and Impact, we spoke with Aaron Sherinian, VP of Communication and PR for the UN Foundation (and one of our fantastic speakers at our upcoming Brand Leadership Summit) about how organizations can become leaders in cultural conversations and build movements. While it’s very easy to get lost in the executional strategies of social technology tools, marketers are now being challenged at a higher level: to engage consumers and citizens in ways so they feel that your brand is meaningful and relevant to…
  • Live G+ Hangout: Leveraging Cultural Conversations to Build Your Brand, Community, and Impact

    Simon Mainwaring
    7 Aug 2014 | 10:48 am
    As society expects companies to be more responsible and demands demonstrable impact from both the private and non-profit sector alike, the smartest organizations are stepping up to lead cultural conversations and partner with other brands and leaders. If you are interested in learning how organizations can identify and become leaders in cultural conversations and build movements, please join We First and the UN Foundation on August 11th for a free Google+ Hangout: Leveraging Cultural Conversations to Build Your Brand, Community, and Impact. You’ll hear from: -Simon Mainwaring, Founder and…
  • How Brands And Consumers Build A Sustainable Future

    Simon Mainwaring
    31 Jul 2014 | 11:17 am
    A study by Mckinsey and the CECP, Shaping the Future: Solving Social Problems through Business Strategy,  lays out four alternatives for our future: 1. Corporations respond to expectations for greater social responsibility and government allows corporations to voluntarily meet these expectations. 2. Corporations try to adopt socially responsible practices but customers don’t trust them, so government and NGO’s stop partnering with them creating bifurcated capitalism. 3. Companies refuse to work for global change, forcing government regulations and adding to expenses and fuelling…
  • How Coca-Cola Brings New Life Into Its Bottles And Brand

    Simon Mainwaring
    22 Jul 2014 | 11:59 am
    Coca-Cola is currently rolling out an innovative and environmentally responsible initiative called Coca-Cola 2nd Lives, starting in Vietnam and then expanding across Asia. At the heart of this effort is the intent to give their disposable bottles a second life that is meaningful, adds value to the lives of customers, and also avoids those bottles becoming yet another addition to landfills. As you see from the video, the idea is to sell kits that allow people to use the bottle in a variety of ways once they have finished drinking the product. Not only is this an incredible opportunity for…
  • What The Lego PR Crisis Can Teach You About How To Protect Your Brand

    Simon Mainwaring
    17 Jul 2014 | 11:34 am
    Much has been written about the impact of social media on marketing and the demand for greater transparency and accountability from brands. The business landscape is now littered with examples of its impact from the ousting of high profile CEO’s at companies like Abercrombie and Fitch, American Apparel and the LA Clippers, to brands mitigating the risk of consumer activism by changing their products including CVS, Chick-fil-A, and Subway. The level of accountability now demanded of brands is only getting higher. Brands are now under siege from watchdogs that will not only hold you…
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    Executive Resume Branding

  • What is the “Hidden” Executive Job Market?

    Meg Guiseppi
    26 Aug 2014 | 3:59 am
    What is the “Hidden” Executive Job Market? is a post from: Executive Resume Branding You’ve probably heard about the hidden executive job market, but do you really know what it is, why it exists, and how to take advantage of it? No one knows for sure how many jobs are unlisted, but it’s estimated to be around 80 – 90%. Why aren’t more jobs posted online? One reason could be that the company has a merger or acquisition pending, keeping them from announcing openings. The main reason is that sourcing and screening candidates online through social networks…
  • 3 Ways You Deflate Your LinkedIn Professional Headline

    Meg Guiseppi
    12 Aug 2014 | 3:46 am
    3 Ways You Deflate Your LinkedIn Professional Headline is a post from: Executive Resume Branding Many of the LinkedIn profile headlines of potential c-suite clients I review have not been touched by human hands. The LinkedIn member has not changed the default headline automatically populated for this spot, based upon their current, or most recent job title. A headline like “CIO at XYZ company” may or may not work for them. Not only is your headline one of the first things people will see on your profile – second to your photo – it’s the thumbprint first impression that’s carried…
  • Executive Job Search: How Networking Gets The Job

    Meg Guiseppi
    5 Aug 2014 | 4:02 am
    Executive Job Search: How Networking Gets The Job is a post from: Executive Resume Branding It’s time you faced it, if you haven’t already. You’ll probably have to do a lot of networking to find and land your next gig . . . unless you’re very, very lucky. So, get your head out of the job boards and stop wasting so much time sending your resume out in response to online job postings. Did you know that, although the vast majority of job seekers use job boards to find jobs, only a very small percentage, maybe around 5%, will land jobs directly through them? First things first. Don’t…
  • Oh No! My LinkedIn Profile is Missing!

    Meg Guiseppi
    29 Jul 2014 | 5:38 am
    Oh No! My LinkedIn Profile is Missing! is a post from: Executive Resume Branding   Think it could never happen to you . . . your LinkedIn profile could never go missing? Try Googling this phrase: linkedin profile disappeared I found nearly 500,000 results, for people whose profiles went missing, and suggestions for fixes. Did you know that LinkedIn can shut down your account, at their discretion? According to LinkedIn’s User Agreement: “We may modify, replace, refuse access to, suspend or discontinue LinkedIn, partially or entirely, or change and modify prices prospectively…
  • Are You Self-Googling Once a Week . . . Or Ever?

    Meg Guiseppi
    23 Jul 2014 | 4:05 am
    Are You Self-Googling Once a Week . . . Or Ever? is a post from: Executive Resume Branding   In executive job search, you need to build and safeguard your online personal brand and online reputation. Hopefully, you know that executive recruiters and hiring decision makers at your target companies are Googling your name, once they’ve put you on their list of potential good-fit candidates. Your search results can be the deciding factor in whether they reach out to you, or cross you off their lists. If you don’t self-Google, you’ll never know what they’re finding.
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    SimpliFlying

  • The biggest key to success in airline marketing? Vision. And the guts to pursue it.

    Shashank Nigam
    27 Aug 2014 | 9:25 pm
    A couple of years ago, in the HQ of an Asian airline, I was having coffee with the SVP of Corporate Communications. When I asked about why the airline doesn’t “listen” to customers on social media, her reply left me stunned. She said, “If it’s important enough, I will read it in the newspapers next morning. Otherwise, it doesn’t warrant my attention.” Two years on, the airline has had to deal with a number of crises and the person I had coffee with, is no longer with the company. The connected traveller of today is sharing every single thing, in…
  • [Roundup] Airlines take up the Ice Bucket Challenge. Which one’s your favourite?

    Shubhodeep Pal
    26 Aug 2014 | 7:27 am
    Unless you’ve been completely disconnected over the past couple of weeks you know what’s coming up. In fact, by now, the Ice Bucket Challenge is famous enough to merit its own Wikipedia entry. So yes, I’ll leave you to read that entry if you need to catch up. Instead, here’s a roundup of the best airline Ice Bucket Challenge videos that contributed to ALS awareness. The Team Players By now, quite undeniably, Ice Bucket Weariness is catching on, and the novelty is wearing thin. So let’s begin with some interesting videos with their own unique takes.  …
  • Which were the best airline marketing campaigns in July 2014? Find out in our Airline Marketing Benchmark Report

    Shubhodeep Pal
    22 Aug 2014 | 6:32 am
    Jointly produced by SimpliFlying, and industry and consumer trends research agency, airlinetrends.com, the highly-acclaimed Airline Marketing Benchmark Report analyses a wide range of airline marketing case studies each month. Disover 15 new innovative airline marketing campaigns. Every month. The monthly report contains a selection of the 15 most innovative marketing and advertising campaigns launched by airlines around the world and assesses their impact. If you are a numbers person, you’d love our report too! What’s in this month’s report? A wide range of case studies…
  • What’s Common Between Social Media Content Strategy and TV? Featuring: A Spanish Airline that Really Knows its Stuff

    Marco Serusi
    19 Aug 2014 | 2:18 pm
    Social media platforms are starting to look a lot like TV channels. And, no, we are not talking about videos. TV channels make most of their money from advertising, yet most of their efforts are focused on content that costs them money. The reason for this apparent paradox is very simple: users are free to change channels and watch whatever they please. They are not there to watch advertisements. A small dose of advertising is the price they are willing to accept in exchange for content. Social media, as far as brands are concerned, work in the exact same way. Users are happy to follow or…
  • Announcing the Best Airlines in Social Media at SimpliFlying Awards 2014 – Top 3 Finalists

    SimpliFlying
    13 Aug 2014 | 1:36 am
    Thank you for supporting the SimpliFlying Awards 2014 with all your votes! After receiving almost 40,000 votes from the public (making up 30% of total score) and judging by our highly-esteemed jury (making up 70% of total score), we are pleased to announce the Top 3 Finalists for our airline categories in this year’s SimpliFlying Awards 2014.   First up for the special category of ‘Most Creative Campaign by Airline’, where we are announcing the overall Winner. Congratulations to Turkish Airlines for a phenomenal job they have done with their Kobe vs Messi…
 
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    Unbound Edition

  • Disruption in the Fast Food Economy

    Davis Brand Capital
    28 Aug 2014 | 9:45 am
    As the 3rd quarter comes to a close next month, earnings are on the minds of most companies, as is long-term success. Fast food giant McDonald’s earnings in July reflect its worst slump in a decade. Long a much-cited case study in operational efficiency and supply chain management, the golden arches appears to be losing ground with millennial consumers. Millennials place a premium on quality ingredients, meaning that fast casual restaurants, such as Chipotle and Five Guys are positioned much more effectively to serve these consumers. Losing young consumers doesn’t bode well for…
  • Food For Thought: Setting The Brand Table

    Davis Brand Capital
    28 Aug 2014 | 9:45 am
    The team at Davis Brand Capital has a longstanding love affair with clients in and around the food space. Truth be told, the Davis team members are “foodies” at heart. This month’s Davis Brand Brief takes a closer look at food – trends, issues, concerns and concepts, exploring how brands in the food industry “feed” their consumers. Which brands are nourishing consumers and which are starving them? Want to weigh in on the conversation? Share your thoughts with us on Twitter. #foodbrands STRATEGIC 31 Flavors Food was once simple and straightforward – a source of income,…
  • You Are What You Eat

    Davis Brand Capital
    28 Aug 2014 | 9:45 am
    Food knowledge as social currency is everywhere these days: from those meal shots on Instagram to cultural fluency. This poses challenges for companies who cannot (and should not) get away with tricking the consumer into thinking things about their products that are not authentic and real. How consumers share food narratives is shaped by the fact there is more information available about food available to them.  Far beyond taste,  the big issue with many parents and educators is how brands influence children, including beloved characters of sugary cereals. Bolthouse Farms’ commitment is a…
  • The Art of Food

    Davis Brand Capital
    28 Aug 2014 | 9:45 am
    Transparency in food content is not the only concern when it comes to food brands. That transparency also applies to food packaging and design. How a brand expresses itself on the outside often reflects the contents on the inside. There is a strong movement to ensure that the creative undertones of marketing and advertising do not entice consumers in ways that contribute to the obesity rates that have more than doubled in children in the United States. Could taking the toys out of the Happy Meal play an effective role in this movement? The visual appeal of food, however, has always played a…
  • 31 Flavors

    Davis Brand Capital
    28 Aug 2014 | 9:45 am
    Food was once simple and straightforward – a source of income, energy and community. Now food is a nuanced, complicated and debated issue. Today’s food conversations present a multitude of issues for brands that play out on a personal and societal level simultaneously. From farm to table may sound like a simplistic and idealistic notion, but it has become a popular shortcut for brands trying to capitalize on the constantly shifting consumer mindset. More than ever, it is critical for companies to be close to their consumers, and with food brands, “31 flavors” truly takes on a new…
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    Brandtelling

  • Is your brand showing its true colors?

    Arthur Germain
    14 Aug 2014 | 9:31 am
    The folks at Column Five and Marketo have developed a fantastic infographic (below and link) depicting why you should care about your brand colors. Often the colors that a brand selects can appear a bit random. “I like blue, so let’s use blue!” But there is psychology behind color choice and certain industries — whether due […]
  • What does Google think about your content marketing?

    Arthur Germain
    29 Jul 2014 | 11:27 am
    Whenever I discuss content marketing — inbound linking to high-quality content to drive greater prospect engagement and convert prospects into marketing qualified leads (MQLs) —  I am asked the same question:  What does Google think about your content marketing? Interestingly enough, Google is pretty clear and they have developed a list of the things their complex […]
  • Does your brand message sound like a parody?

    Arthur Germain
    21 Jul 2014 | 5:16 pm
    Weird Al Yankovich is a master of parody. In his hands (mouth) it becomes an art form. Just listen to the phrases in this song — common enough to be recognized by all marketers. You begin to recognize why differentiation — actually thinking, behaving and speaking about your brand differently — is so important. Because, […]
  • Hiut Denim really gets Brandtelling

    Arthur Germain
    6 Jul 2013 | 10:26 am
    I was not familiar with Hiut Denim from UK until I stumbled across their website. It is authentic and tells a strong, purposeful story on every page and post. The website copy is written in the first person and each page and post pulls you further into the site and their story. I can almost hear […]
  • Who does your brand serve?

    Arthur Germain
    27 May 2013 | 7:20 pm
    You may be a business man or some high degree thief They may call you Doctor or they may call you Chief. But you’re gonna have to serve somebody, yes indeed You’re gonna have to serve somebody, Well, it may be the devil or it may be the Lord But you’re gonna have to serve […]
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    GIRVIN | Strategic Branding Blog

  • Energy is Eternal Delight

    Tim
    28 Aug 2014 | 8:30 am
    The work, the craft, the art, the energy. In a manner, much of my journey has been about where I’ve been and what I’ve seen. And what is unforgettable in my experiences with designers, craftspeople, makers and wonderers [and wanderers]. The above image from a hand-colored print of William Blake’s “The Marriage of Heaven and Hell.” Time and time again, the telling character of the quality of work — design, architecture, product development, illustration, mind and invention shows through that telling — commitment and energy, to arrive at the newly found, and personally profound,…
  • The Concept of The Thing

    Tim
    26 Aug 2014 | 8:30 am
    What is the thing? As in every thing, I begin as a writer, I look into the heart and history of words, to learn more about their original heat — what was their sparking ignition? I contemplate my use of many words as deeper meditations on patterning. Where did the word come from, what did it mean, how long has it been circulating? Perhaps foolishly, I think that knowing the etymological heart of a word gives me a better truth. It is the doorway, the Aleph, to — and of — a word. Point might be — “what’s the parlance now and who cares about the past?” Care to, and of,…
  • The Perfume of Books

    Tim
    21 Aug 2014 | 8:30 am
    Studying the Holism of Textual Contemplation [Reading]. In a manner, everything we do as designers comes back to an attribute of reading — that is: how we hold something, how we touch, taste, smell, hear, seek balance and intuit content are all manners of reading context & experience. How do we read in to things? How do we design in a way for others to newly read into their experiences that we have created? When we design the layering of brand, the holism of that experience will be read. Raw sensitivity is less simply “sensing” or experiencing that impact alone, that evaluating and…
  • 7 YEARS: The iPhone and Vogue

    Tim
    19 Aug 2014 | 8:30 am
    PRODUCT STRATEGY, INDUSTRIAL DESIGN, FASHION, AND THEIR INTERTWINEMENT I was thinking about my relationship with the micro-camera, which — for years, that was a folio of 10s of 1,000s of photographs. After clearing out my files, and reducing the collections, I’m still storing about 60,000 photos on my drive, and about 6,000 on my iPhone. Then I got this daily updating e-Blast from CondéNast. Some GIRVIN notes, earlier. 6.29. Sharing that telling. There are 7. Here’s the blast reach from Vogue: Burberry iPhone 5/5S case in deerskin and vinyl with flowers, $365 us.burberry.com Beats by…
  • Icelandic design

    Tim
    14 Aug 2014 | 8:30 am
    Exploring Design | Culture | Place: Iceland and a Graphical History In the journey of anyplace, anywhere, there is a re-counting, as you walk back in time, you count your moments and you gather up your steps, in recounting. And sometimes that striding will take you back to your beginning. In my work with students, designers and workshop participants, human brands, I find that a search for patterning — the life points of powerful personal discoveries is compelling. In studying the sequence of your life, what points of compulsion and flowering interest emerged? When did your heart and mind…
 
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    Sparks

  • Healthcare marketers: ready to compete against Walmart?

    Eric Brody
    12 Aug 2014 | 3:57 pm
    Coming to a town near you, it’s a Walmart primary care clinic. You can read the story here at Forbes - Health Care For $4: Are You Ready For Walmart To Be Your Doctor. With more than a hundred hospital-leased “retail clinics” already across their stores, these new fully owned primary care...
  • Healthcare system branding: the anatomy of 3 recent efforts

    Eric Brody
    2 Aug 2014 | 10:09 pm
    Interesting article on healthleadersmedia.com – Anatomy of 3 Health System Rebranding Efforts – providing the backstory of three recent initiatives. For each of these efforts, author Marianne Aiello seeks to answer “why the name change”, “what’s the marketing strategy”(which really just nets down to tactics) and “what does it mean for patients.”...
  • The fusion of health and fashion: Tory Burch and Fitbit

    Eric Brody
    24 Jul 2014 | 5:06 am
    In yet another mash-up of categories, designer Tory Burch has partnered with fitness-tracker brand Fitbit to introduce a Tory Burch for Fitbit accessories collection. James Park, CEO and co-founder of Fitbit stated that “from day one, we’ve known that the form factor is crucial to creating a health and fitness...
  • The explosive opportunity of marketing to boomers

    Eric Brody
    22 Jul 2014 | 5:16 am
    Good article – The Wisdom of Marketing to Aging Boomers – on thefiscaltimes.com. More hard evidence on why marketing to boomers makes good business sense: 1. By 2017, Americans 65+ will control 70% of the disposable income in this country. 2. These same millions of people are today responsible for...
  • What healthcare marketers can learn from Heineken

    Eric Brody
    14 Jul 2014 | 6:08 am
    Big insights, ideas and lessons learned can (should) always be found by looking outside our categories. Case in point for healthcare marketers, here’s a good article from the President and CEO of Heineken on fastcompany.com – How Heineken Discovered Its Niche In An Overcrowded Market. If you don’t have time...
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    Profitable Growth

  • Go Away to Come Back; Business Lessons From Seven Continents.

    Andy Birol
    14 Aug 2014 | 8:22 pm
    Is the idea of leaving your business as well as your country to see the world absurd? As business owners, we are heads-down focused on our business and driven to make it better. Leaving our business is inconceivable. Or is it? Remember back to your childhood. On sunny days, Mom and Dad made you go outside and play. Before there were play dates, you went to a field with your friends and a ball and decided, what game would you play? Whose team were you on? And what position would you play? Wasn’t it fun? Now that you’re the boss, it doesn’t have to be a summer day. You can get…
  • How to Keep Customers for Life

    Andy Birol
    14 Aug 2014 | 8:11 pm
    By Dan Janal President and Founder PR LEADS Everyone knows it costs less to keep a customer than to sell to a new prospect. Yet, so few people know how to keep a customer for life. I’ve build a considerable empire based on retaining customers and I’d like to share my best ideas with you so you can grow your business. You might have the basics covered, tactics like offering superior customer service, and sending hand-written thank you notes. But I’ve found five foundational truths that you must follow if you want to keep your best customers. 1. You have to offer a superior product or…
  • 10 Warning Signs Your Business is Out of Focus

    Andy Birol
    29 Jun 2014 | 2:00 pm
            Article posted in The Business Journals by Andy Birol, Contributing Writer May 14, 2014 Your business strategy is crystal-clear, sharply-focused, and well-versed – or is it? Do your employees, customers, and vendors really know your core competencies? Are you certain everyone understands your plan to achieve your mission and vision? Click here to read more.  
  • How to find a banker who adds value to your business

    Andy Birol
    25 May 2014 | 7:28 am
            Article posted in The Business Journals by Andy Birol, Contributing Writer May 20, 2014 As long as capitalism survives in the United States, there will be bankers and business owners. Whatever the stage of the business cycle, one will need the other more. If bankers are lending freely, there’s a good chance owners don’t need to borrow (and the reverse is true). Click here to read more.                
  • Why your company should avoid venture capital

    Andy Birol
    25 May 2014 | 7:21 am
            Article posted in The Business Journals by Andy Birol, Contributing Writer April 7, 2014 You need capital for your company to grow, but you may want to reconsider venture capital. The basic problem with partnering with venture capitalists is that their need to earn quick, big returns conflicts with your goal of building your business. Growing a company’s customer base rarely enriches a venture capitalist as much as the next round of investors. Click here to read more.
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    Executive Career Brand

  • Twitter Personal Branding Time-Saving Tips

    Meg Guiseppi
    25 Aug 2014 | 3:55 am
    How to tweet wisely in about 10 to 15 minutes a day, a few times a week.   In my practice, I rarely come across executive job seekers who are actively leveraging Twitter to help them land jobs. The few who even have Twitter accounts put up a few tweets initially, and then let it go. Their Twitter stream stopped dead months or years ago. This doesn’t look very good, and could be detrimental to them. A Twitter account that’s collecting cobwebs says “I don’t really know much or care to know about social media and the new world of work.” Understandably, they’re busy…
  • Stop! Before You Write Your Executive Resume or LinkedIn Profile …

    Meg Guiseppi
    13 Aug 2014 | 5:20 am
    You need to do 3 important things first to prepare. The other day I was speaking with a senior-level executive job seeker in the healthcare industry who said she was not getting much response to her resume. We reviewed it together, and I asked her what kinds of jobs she was targeting, and in which industry. Her answer was one I hear often. “Well, that’s the thing. I know I’m best suited to move into [kinds of jobs], but I’m very interested in several other industries and disciplines, too. My expertise is very broad-based.” She said that, after having her resume written by a…
  • 7 Reasons NOT to Copy Someone Else’s LinkedIn Profile

    Meg Guiseppi
    4 Aug 2014 | 2:56 am
    You see a compelling, branded LinkedIn profile of a job seeker with qualifications similar to yours. It speaks to you. It sounds so much like you. You want your profile to be as good as that. But you’re not such a good writer. You see no reason not to use some of that good writing in your own profile. Not the whole thing, just some of it. Somehow, because it’s right in front of you, online for all the world to see, you don’t think of it as stealing. But it most certainly IS stealing. I see this happening all the time. Just the other day I received invitations to connect on LinkedIn from…
  • How Do I Find a Job in the “Hidden” Job Market?

    Meg Guiseppi
    28 Jul 2014 | 4:04 am
    You’ve probably heard about the hidden executive job market, but do you really know what it is, why it exists, and how to take advantage of it? No one knows for sure how many jobs are unlisted, but it’s estimated to be around 80 – 90%. Why aren’t more jobs posted online? One reason could be that the company has a merger or acquisition pending, keeping them from announcing openings. The main reason is that sourcing and screening candidates online through social networks (especially LinkedIn) is more cost effective and less time-consuming than posting openings online…
  • 3 BIG Mistakes That Screw Up Your LinkedIn Professional Headline

    Meg Guiseppi
    22 Jul 2014 | 4:37 am
    Many of the LinkedIn profile headlines of potential c-suite clients I review have not been touched by human hands. The LinkedIn member has not changed the default headline automatically populated for this spot, based upon their current, or most recent job title. A headline like “CIO at XYZ company” may or may not work for them. Not only is your headline one of the first things people will see on your profile – second to your photo – it’s the thumbprint first impression that’s carried along throughout all your LinkedIn activities, to help describe and distinguish your value. Post…
 
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    InterbrandBlog

  • Garfield, Snoopy and the power of positive subversion

    29 Aug 2014 | 6:00 am
    Interbrand London’s Executive Creative Director Sue Daun recently took us through her top picks from the 2014 Cannes Lions International Festival of Creativity. Laughter, smiles and even tears (yes, mine) ensued as she wove her way through work such as Lacoste’s epic ‘The Big Leap’ and CNA’s ...
  • What’s Next in Wearable Tech? Ralph Lauren Polo Tees!

    28 Aug 2014 | 6:33 am
    This week, Ralph Lauren suddenly emerged with a new sensor-based tech shirt. The “Polo Tech” tees were smartly introduced at the U.S. Open where the power of the Ralph Lauren brand has been at play for years. The company plans to incorporate the technology into more product lines going forward....
  • Discovering the Keys to World-changing Work in Zurich

    26 Aug 2014 | 9:18 am
    Eleven hours and 35 minutes. That’s how long my flight took to get from São Paulo to Zurich. I could’ve watched the entire The Godfather trilogy, or 7 football matches, or possibly gotten a good way through James Joyce’s 800-page Ulysses. But I didn't do any of that. Instead, I ...
  • Closing the Gap: The Value of Corporate Citizenship

    21 Aug 2014 | 2:39 pm
    During July, Interbrand united for its Month of Service as part of Interbrand Inspired—our global foundation. This year, Interbrand provided pro-bono consulting services to inspiring non-profits and social-impact startups, in addition to offering hands-on volunteering in local communities. As more companies work to make their Corporate Citizenship practices more impactful ...
  • Interbrand Inspired Month of Service

    18 Aug 2014 | 10:33 am
    In keeping with its annual tradition, during July Interbrand united for its Month of Service as part of Interbrand Inspired – our Foundation. Across the globe, Interbrand provided pro-bono consulting services to inspiring non-profits and social impact startups, in addition to offering hands-on volunteering in local communities. In total, Interbrand ...
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    The Online Community Guide

  • SEO and Communities

    Richard Millington
    29 Aug 2014 | 7:30 am
    Communities can improve your SEO Type chickens into Google and Rob Ludlow's Backyard Chickens is the second result. SEO can improve communities. You can get more traffic from people searching for relevant terms.  But there are far easier, quicker, and more reliable ways of improving your SEO and your community.  On October 29th to 30th, the world's top 250 community professionals are going to SPRINT in San Francisco. Will you be one of them? http://sprint.feverbee.com
  • We Don't Like Outsiders

    Richard Millington
    27 Aug 2014 | 11:30 pm
    Be very careful about being the outsider. It's almost impossible to build a community from a group of people if you're not one of them. It's harder to tell a group of people what to do if you're the outsider.  They don't know you. They don't trust you.  The CHIP process is designed to overcome this for new communities. You become one of the group before you try to build a community among that group.  If you're taking over an existing community, take a LOT of time to get to know a large number of members before imposing your will.  Be one of…
  • Why Community Professionals Feel Like Victims

    Richard Millington
    26 Aug 2014 | 11:30 pm
    There is an overhyped fear that members might get upset.  I'm really not too worried if members get upset. I'd rather they didn't get upset, but it's not a big deal if they do.  People get upset all the time. Some people have personalities where they're prone to being easily upset.  It's whether being upset has consequences. The answer is usually no.  I care about whether members visit less, participate less, or buy less. If being upset correlates with one of those, then it's time to take actions.  In a large enough community, a…
  • The Type Of Audience You Foster

    Richard Millington
    25 Aug 2014 | 11:30 pm
    If we want to write posts that are popular and widely shared, we know how to do it. 1) Use a benefit-led headline. "7 Ways To Get The Audience You Crave!" 2) Use bullet points. A lot like these, only more of them and not numbered.  3) Keep it short. Keep the posts to around 150 to 250 words.  The problem with attracting the masses is it rarely benefits you much. By every standard metric (views, shares, likes, tweets), this post about calculating the ROI of customer service communities was among the least popular I've ever written.  It also gained…
  • Make Your Community About The Topic, Not The Brand

    Richard Millington
    24 Aug 2014 | 11:30 pm
    Zappos recently dropped their jobs board in favour of a talent community.  Jobs will no longer be advertised. Jobs seekers join and participate in the community. They will interact and learn directly from employees. Zappos will hire people from the community when jobs become available.  If we excuse the terrible platform (no interaction is possible at the moment), there are some logical problems with talent communities like this.  1) People don't look for a job until they need one. It's an event, not an interest. 2) Current employers won't be happy with employees…
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    Beneath the Brand RSS News Feed

  • Emotional Branding by Citi

    Cindy Wendland
    1 Sep 8002 | 6:08 am
    Summary: Nothing is more appealing than when it has an emotional tie. It grabs your heart and soul. Marc Gobe wrote Emotional Branding: The New Paradigm for Connecting Brands to People in 2010. He says, "Emotional Branding is about this amazing relationship and connection people have with some brands. But I wrote my book Emotional Branding because I could see...."
  • The Beef Industry is Facing a Formidable Opponent

    Cindy Wendland
    1 Sep 7603 | 6:07 am
    Summary: Beef lobbyists are used to exerting influence to prevent meat safety initiatives from becoming legislation. Two companies spending the most on lobbying efforts are Tyson Foods and McDonald's. Their efforts may need to change now that the Lone Star tick is here. The Lone Star tick comes from Texas and is responsible for biting people and then causing beef allergies. It is unusual, according to allergists, that eating a burger or a steak could land people in the hospital with severe allergic reactions...
  • Marketing Intersection of Technology and Big Problems

    Cindy Wendland
    1 Sep 3262 | 6:08 am
    Summary: Dean Kamen the "Segway Guy" recently talked with Katie Couric about one of his company's latest inventions, the "Luke" arm. The Six Million Dollar Man was the first time we thought about man and machine together in a body. In Star Wars after Luke lost his arm, it was replaced with a bionic arm. Amazingly that technology is now real-world thanks to Kamen.
  • Square + Caviar = Yummy Gourmet Food Delivery

    Cindy Wendland
    1 Sep 2322 | 6:07 am
    Summary: Square leveled the playing field for businesses when they offered an amazing opportunity for anyone to accept credit card payments simply by attaching a small device to their smartphone. Their focus was on small vendors, and that's who is using the product. Now they have to earn more revenue...
  • South Korea Restaurant Says Goodbye to Dog and Embraces BBQ

    Cindy Wendland
    29 Aug 2014 | 6:43 am
    Summary: A strong brand will be culturally sensitive. A strong brand will pay attention to generational preferences. A strong brand will change as the market changes. In Korea, eating dog meat was a cultural delicacy. Now a popular South Korean restaurant, Daegyo, will change from serving dog meat dishes and reopen as a Korean beef barbecue diner. How times have changed. Traveling the world will open up new food dishes...
 
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    Deep Ad Thoughts

  • A Day in the Life: Art Director

    Christina Drews-Leonard
    27 Aug 2014 | 7:19 am
    This is a typical day at TCA for me. • Start the day with tea. Today’s selection Bigelow French Vanilla. • Check the work schedule. >> The post A Day in the Life: Art... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • A Day in the Life: Darren Easton, Vice President & Creative Director

    Darren Easton
    15 Aug 2014 | 7:51 am
    Anyone who knows me can tell you that after my family and the advertising business, my next favorite thing in the whole wide world is having >> The post A Day in the Life: Darren Easton,... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • 5 BIG Grocery Trends that have Food Marketers Pacing the Aisles

    Dave Cyphers
    4 Aug 2014 | 2:19 pm
    I returned from this year’s “Chicken Marketing Seminar” hosted by the National Chicken Council with interesting insights that extend well beyond the meat case. Several speakers >> The post 5... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Website Development Launch Checklist

    Danielle Reigle
    15 Jul 2014 | 7:25 am
    Developing a website can be a complex and tedious project. There are so many steps involved in determining the proper navigation, programming needs, content development, >> The post Website... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Exercising Creativity

    Christina Drews-Leonard
    14 Jul 2014 | 7:00 am
    When you’re tired of grunting at the gym (I’m thinking of the folks at the gym downstairs from our office), it’s time to exercise in >> The post Exercising Creativity... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
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    Dwayne Flinchum

  • 90 days, and counting

    admin
    25 Aug 2014 | 8:13 am
    As of today, we have precisely 90 business days left until 2015. In addition to fall being “back to school” season, it’s also “getting back to business” time as we begin the sprint to year-end and the promise of the new year ahead. Bear Bryant famously said, “It’s not the will to win that matters. . . everyone has that. It’s the will to prepare to win that matters.” It’s difficult to understand any company being satisfied with the status quo of their business. By now, many of us have learned that this isn’t exactly the age for complacency. The climate is volatile and…
  • What’s So Social About Social Media?

    admin
    20 Jul 2014 | 8:54 am
    Columbus, Ohio – February 1995. Another consultant and I were touring the offices of the now defunct CompuServe, an early forerunner of AOL and other online communities. As we sat in cubicles and peered over the shoulders of staff giving us demos of the online capabilities, someone observed that members could spend their whole lives online — to which an astute editor retorted, “or their non-lives.” There’s a great Op-Ed in The Times today titled, “Love People, Not Pleasure.” Arthur C. Brooks writes, “Today, each of us can build a personal little fan base, thanks to…
  • Game On: Influencing Behaviors

    admin
    11 May 2014 | 11:03 am
    The weekend edition of The Wall Street Journal features an article titled, “Traponomics.” It’s a fascinating essay, adapted from the book to be published, “Think like a Freak,” by Steven Levitt and Stephen Dubner (of “Freakonomics” and “Superfreakonomics” fame). The title is unfortunate, given the potentially constructive power of thinking shared in the article. While it does not mention the words marketing or branding anywhere, the premise is founded on human behavior and economic “game theory.” As a model to explain the idea, the writers use examples of forecasting…
  • Branding America

    admin
    1 May 2014 | 9:52 am
    There’s been a lot published about the U.S. trade agreements lately, about the growing deficit in U.S. trade with other countries. President Obama realized a setback in Tokyo with the Trans-Pacific Partnership when Japan failed to commit to opening its markets in rice, beef, pork and poultry. At the same time, McKinsey Global Institute (the think tank within McKinsey Consulting) just published a report that the view of global trade changes that we all have — cheap manufacturing in Asian countries landing on store shelves at Walmart, at the expense of more manufacturing jobs in the U.S.
  • Speaking to an Audience of One

    admin
    14 Apr 2014 | 5:55 pm
    For several years now, it’s one of the most common things I hear when speaking with clients about their websites and digital marketing programs: They have the data available and are able to define segmented audiences extremely well, but they are forced to compromise their targeted messaging on the flagship corporate website. They clearly wished they could have a more intimate conversation with their existing customers and prospects. God knows they had a trove of usage metrics available, but technology had not caught up with the need to speak uniquely to each of those visitors. Successful…
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    Magnetic Blog

  • Focus Determines Your Direction: How To Focus Better

    Silvia Pencak
    24 Aug 2014 | 1:04 am
    On a regular basis you can catch me sitting in my office with no agenda, just one purpose… to review my actions and see what I can improve and enhance to create better results. There is absolutely no agenda for such days – no client calls, no content creation, I lock myself in (or out […] The post Focus Determines Your Direction: How To Focus Better appeared first on Magnetic Blog.
  • Top 7 Leadership Myths Debunked. #5 Is Ground-Breaking!

    Silvia Pencak
    14 Aug 2014 | 1:04 am
    Leadership is one of the topics I’ve been studying almost my whole life. Not that I’m that old, but even as a teenager I loved reading books about leadership, especially John Maxwell …no wonder I recently joined his team of coaches and trainers (wink-wink). Over the years I’ve noticed that there are many misconceptions about […] The post Top 7 Leadership Myths Debunked. #5 Is Ground-Breaking! appeared first on Magnetic Blog.
  • A Letter From Silvia

    Silvia Pencak
    11 Aug 2014 | 6:59 am
    It’s Monday and I love Mondays! Beginning of new week is always opportunity to start fresh and I challenge myself to get as much done as possible to create more space during the week to read, learn or just be with my family. I take weekends off to refresh, re-energize, so Mondays are usually full […] The post A Letter From Silvia appeared first on Magnetic Blog.
  • Big Announcement!

    Silvia Pencak
    5 Aug 2014 | 1:06 pm
    My company is officially changing its name from Magnetic Look to Powerful Life Consulting. What you can expect… We’re kicking it off with a Bootcamp later this month! If you haven’t claimed your spot yet, you don’t want to miss it! I’m adding some great bonuses to celebrate this milestone in my business. To learn […] The post Big Announcement! appeared first on Magnetic Blog.
  • 10 Things I Wish I Knew Before I Started a Business

    Silvia Pencak
    4 Aug 2014 | 1:04 am
    Running a business sounds appealing, but the reality speaks for itself. As entrepreneur you step into the world where nobody tells you what to do, what to avoid, income depends solely on you. Having been an entrepreneur for couple years now, I don’t think I’ve arrived. But I am on my journey further than some […] The post 10 Things I Wish I Knew Before I Started a Business appeared first on Magnetic Blog.
 
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    Professional Services Marketing Today

  • Talking LinkedIn Strategy with Mark Amtower

    Lee Frederiksen
    1 Sep 2014 | 3:00 am
    Sometimes a conversation really takes off. I had just such an experience recently when I appeared on Mark Amtower’s Amtower Off Center to talk about what makes an effective LinkedIn strategy. Chuck Brooks, VP for DHS at Xerox, joined Mark and I to discuss what a powerful resource LinkedIn can be for businesses in a variety of industries, and how to leverage it for the greatest possible impact. SEE ALSO: 3 Strategies to Take LinkedIn to the Next Level It’s a big topic, and our discussion naturally took off in quite a few different fascinating directions. The unique…
  • Hinge’s Fab 5: August 2014

    Kim Cornwall Malseed
    29 Aug 2014 | 7:08 am
    With so many marketing-related articles online, it’s hard to keep up with the best content!  Here are five of the best marketing pieces published in August. Google Analytics: Top Metrics B2B Firms Should Monitor, Part 1 Kevin Bloom, Hinge Marketing In the first installment of his two-part series, Kevin Bloom explores three metrics that can begin to tell the whole story of who is visiting your B2B website and paint a better picture for you when evaluating the overall performance of your website. What the ALS Ice Bucket Challenge Can Teach Us About Content Marketing Lauren Covello,…
  • Why You Still Need a Content Marketing Strategy for B2G

    Chris Ourand
    28 Aug 2014 | 9:07 am
    How much of $462 billion do you need to be successful? For any company, even a small percent of that is a windfall, and many make a concerted effort to secure contracts from the federal government and capture some of this pie. While winning companies have mastered the processes and nuances of government contracting, the barrier to entry has begun to shift, requiring contractors to do more than they have in the past. It requires content marketing with a business-to-government (B2G) focus. Federal agencies comprise the largest consumer of goods and services in the economy. Like…
  • How to Identify Buyer Personas for Professional Services Marketing

    Teresa Slider
    27 Aug 2014 | 9:29 am
    Developing a content marketing strategy can seem intimidating. How do you begin? How do you know what to write, or who you’re writing for? After all, your clients come to you with varying, often complex needs. Sometimes you work with the CEO, at other times, you’re selling directly to the people in the field.  Ultimately, your goal is to capture the interest of all segments of your audience—and then convert that interest into a sale.   One strategy you can use to help focus your thinking is to create buyer personas. Think of buyer personas as…
  • The New Reality for Architecture, Engineering and Construction Marketing

    Sylvia Montgomery
    25 Aug 2014 | 2:22 pm
    Last month, San Antonio was the meeting ground for hundreds of professional services marketers and business development professionals. It was the national conference for the Society for Marketing Professional Services (SMPS) and its attendees are members of the architecture, engineering and construction marketing community. With some reflection time, I’ve internalized the conference theme of “power: play.” What did I take away from this theme and from my peers? The undeniable, and new reality for A/E/C firms: to continue growth of new business, they need to demonstrate their…
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    Aaker on Brands

  • "I Will" vs. "Just Do It": The Under Armour Success Story

    27 Aug 2014 | 12:00 am
    One of my favorite brands is Under Armour. It has taken on one of the best brands, Nike and has been remarkably successful in driving one of the fastest growing brands to over 2 billion dollars in sales.But it is a rare brand that can win with one home run idea; it nearly always takes a half dozen or more. Here are six brand elements Under Armour successfully uses:A higher purpose at its coreUnder Armour stands for relentlessly overcoming obstacles and becoming winners on the field. The brand essence revolves around being the underdog, being hungry, competing against the best – and winning.
  • What LeBron James Can Learn About Authenticity from Starbucks

    20 Aug 2014 | 12:00 am
    Authenticity and higher purpose are key brand characteristics that are often underappreciated. Authenticity represents the degree to which the brand is trustworthy, honest and genuine. It generates credibility and respect. A higher purpose suggests that the brand is looking beyond financial success to a more inspiring aspiration. When a brand has both, it will be blessed with energy, admiration and loyalty. When it has lost both, the battle to get them back becomes difficult and yet is critical to its future health. Let’s take a look at LeBron James and Starbucks to get a sense of what…
  • 5 Reasons "Ask Zappos" Is An Innovation That Works

    13 Aug 2014 | 12:00 am
    In my latest book, Aaker on Branding I have argued that the best way to connect with customers, especially in the digital world, is not to promote an offering or brand but rather to focus on the customer’s sweet spots. A customer sweet spot centers on something in which they are involved in and/or passionate about. The idea is to develop and be an active driver or partner in a program that resides in that sweet spot.“Ask Zappos,” a customer service tool that can help you track down any fashion item you might want even if Zappos doesn’t sell it, is such a program. Ask Zappos provides a…
  • Lessons from the Go-Gurt Growth Story

    6 Aug 2014 | 12:00 am
    In my latest book, Aaker on Branding, I assert that the only way to grow (with rare exceptions) is to innovate through creating “must haves” that define new subcategories and then controlling and actively managing those subcategories going forward.Yoplait’s Go-Gurt provides an exceptional case study to support this assertion. Go-Gurt was introduced in 1999 as a unique, snack-style yogurt for kids. It was a yogurt product delivered in a colorful nine-inch tube that was designed to deliver portability (like their advertising said, “Lose the spoon!”), appealing flavors (Berry Blue…
  • What Are Your Strategic Brands?

    30 Jul 2014 | 12:00 am
    While much attention is paid to building brands, too often the brand portfolio is neglected. The result is marketplace confusion, paralysis in naming new products, under-supported brands and misallocation of brand-building resources. We need to better identify brand roles and, more particularly, distinguish between the strategic brands and their roles.A strategic brand is one with strategic importance to the organization. It is a driver of reputation, differentiation, loyalty, sales and cash flow. Identifying your strategic brands will be a huge step toward insuring that brand-building…
 
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    Mark Di Somma: The Upheavals Blog

  • Rethinking brand reach in a watching world

    markdisomma
    31 Aug 2014 | 2:40 pm
    By Mark Di Somma We need to move on. That’s my take-out from a piece by Tara Walpert Levy – spotted and brought to my attention by the ever-observant Jeremy Dean. We need to move on from a mind-set based on reach and drop-off, and replace it with one centred on engagement and accumulation. “Historically, our media plans have focused more on exposure and broadcasting than engagement and response …,” writes Levy. “We focused on reaching as large an audience as we could and hoped or planned that of that 100%, we would eventually whittle down to the, call it 5%, of people who actually…
  • Brand offering: do you go deep or do you go wide?

    markdisomma
    26 Aug 2014 | 1:46 pm
    By Mark Di Somma Great piece in AdWeek on the failure of single-item brands is a reminder of a question that comes up a lot: whether to dive deep or go wide. Speciality vs diversity. Both are attractive. For some brand owners, the opportunity to offer a detailed and nuanced offering within an area is the embodiment of singularity. In a complex and cluttered world, this argument goes, there’s power in being known for one thing. There was a lovely story in The New York Times International recently about Michael Vachon who was writing software until he discovered that there was a real interest…
  • Purpose, People or Profits: The tough choices facing brands today

    Mark Di Somma
    14 Aug 2014 | 12:57 pm
    By Mark Di Somma and Hilton Barbour There are those who continue to frame the role of business in purely commercial terms. Business is hard enough, and the demands of shareholders and the markets so insistent, these people say, that companies need to avoid the ‘distractions’ of infusing a moral platform into what they do. They should just get on with making profits. That’s their purpose. After all that’s what shareholders demand and that’s typically what they’re compensated on. And in that one word, purpose, and its ambiguities, lie the seeds of an increasingly vigorous debate…
  • Brand controversy: how far is too far?

    markdisomma
    11 Aug 2014 | 1:54 pm
    By Mark Di Somma If your goal is to get people talking and you deliver thought-provoking advertising and that happens, then you have succeeded. Controversy often works if you’re a challenger brand trying to upset a rival; if you’re a NGO trying to incite action; if you share opinions with your customers and you choose to share those opinions with the world; if you want to poke fun at something that runs contrary to your brand’s values and purpose. There are times, and subjects, where that approach works just fine. You may shock some. But you will reach and appeal to the people who…
  • Big brand dynamics: the rise of the super-platforms

    markdisomma
    5 Aug 2014 | 2:02 pm
    By Mark Di Somma Some thoughtful work by John Hagel in this article in which he suggests that economies are increasingly divided by two dynamics – those sectors that are scaling, and those that are shattering. As those dynamics become more radical, the pressures they exert on businesses are also becoming more extreme. “If you’re in a part of the economy that’s fragmenting, growth will become increasingly challenging. Ultimately you’ll find yourself trapped in a spiral of shrinking share and eroding economics” he observes. “On the other hand, if you’re in a part of the economy…
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    The Bullet | Branding Blog

  • Keluarga Malaysia

    Peter Gan
    27 Aug 2014 | 6:35 am
    It was 57 years ago that the resounding words of ‘Merdeka’ first echoed through the halls of Stadium Merdeka and the hearts of our people. As the day that marks our country as an independent, sovereign nation, it is no surprise that the buzz on ground is the liveliest this time of year. The advertising industry is also abuzz with excitement and patriotism as we await the plethora of Merdeka themed ads that will never fail to jerk a tear or two during this season. And boy have they not disappointed. The advertising industry is a competitive one – it is a literal battle of the wits to…
  • A Bucket of Challenge

    Peter Gan
    20 Aug 2014 | 2:43 am
    It’s challenging to save up money for ourselves, but what’s more challenging than that is to raise a huge sum of money for a noble cause — especially when it does not affect us directly. But what cause would require a lot of funding, and why does it deserve the awareness it doesn’t already have? The answer is amyotrophic lateral sclerosis. (ALS, also known as the Lou Gehrig disease) This neurodegenerative disease is one of the torturing, fatal diseases that not many know about. There’s neither a definite diagnosis nor a cure to ALS, yet it can affect anyone anytime. ALS causes…
  • How The News Is Designed To Make You Spend – Sponsored By Us

    Peter Gan
    13 Aug 2014 | 6:47 am
    By living in a world that is directly led by Internet content, it’s not a stretch to say that our attention spans are wearing thin. It may be all fun and games on the surface, as you scroll down your Facebook feed checking up on what you missed out on over the weekend and hashtagging yourself silly, but on the online journalism side of things, its complete mayhem! From news editorials to 10 things you didn’t know about Bruce Willis’ divorce, we are all scrambling to get your attention, clawing our way to all corners of your screen in hopes that we’d be riveting enough for a click. But…
  • 4 Ways to Capitalize On Facebook Videos

    Peter Gan
    6 Aug 2014 | 5:51 am
    At this point, Facebook is as much a platform for advertising and marketing as it is for social networking.  What started as one geeky college kid’s way to check out girls is now one of the top tools businesses use to reach potential clients. Smart as he is, it’s doubtful that the young Zuckerberg ever could have foretold such a development of his dorm room venture. As Facebook continues to try to innovate and find new ways to become profitable, they keep rolling out new changes that impact the way companies use the platform. The newest algorithm change is all about video.  It…
  • A Renewed Raya

    Peter Gan
    30 Jul 2014 | 6:38 am
    The new moon is not the only new thing for us at the dawn of Syawal. New clothes, new hopes, new beginnings await us as we are all familiar with the exciting things we get to do after spending the month of Ramadan on improving ourselves. As such, we believe that Aidilfitri is also to completely encapsulate renewal, to improve by regenerating ourselves inwardly and outwardly, and to completely refresh our perspective on life and all that we hold dear. So why not push our Aidilfitri experience to a whole new level? Let’s take renewal further by perhaps showing appreciation for the presence of…
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    The Frager Factor

  • The Danger of Accepting Counter Offers; 15 Year Old S--tter Convicted

    1 Sep 2014 | 5:19 pm
    PLUS: The Rags To Riches Story Of Britain's Thriftiest Multi-Millionaire; Britney’s Billions! Apple Said to Team With Visa, MasterCard on IPhone Wallet; Diamond thieves nab $3.5 million in 45 seconds; Branding Beyond the Logo; 10 Surprising Lessons I Learned From Selling My Company to eBay; Rick Schwartz: "It's a .COM World!" and Why Facebook Will Go The Way...  and Swatch CEO won’t ‘rule out’
  • Pump and Dump VC Style: Kleiner Perkins’ Gambit to Shear the IPO Sheep

    1 Sep 2014 | 7:15 am
    Hangover Cure just in time; Sell Yourself No one Else Will… PLUS…As he explains in today’s post, Snapchat’s spectacular valuation run-up is just a new and more sophisticated form of “pump and dump”. "Especially notable if you’re are a company with no profits, no revenues and no business model." "Apparently, Snapchat’s 100 million teenage and college users mostly swap pics of their private parts
  • More on Life's 2030 Expiry: Asteroid heading towards Earth in 2032 could mean the end

    31 Aug 2014 | 7:26 am
    PLUS- 3-D To Replace Man’s skull; Apple even Sept 9 wins patent on Cube Sotrefront; Gems TV Founder: Why I Sold Then Bought Back My Own Business; Your Brand is What People Say About You When You’re Not Around! Why Android desperately needs a billion dollar success story and has one PORN! Why Recruiters Definitively Don't Suck Apple Wins Patent on Transparent Cube Store Design mashable.com
  • How To Acquire A Good Domain For Your Startup

    30 Aug 2014 | 2:55 pm
    PLUS: Building A Business On Bitcoins; A&E Expected to Buy 10% Stake in Vice Media; The 10 Most Abused Words in Marketing;  'I Love NY' Logo Generates no ™ revenue; Juts Five retailers are among the top 25 most visited mobile apps and Burning Man becomes a hot spot for tech titans You Won't Believe How Much Money The 'I Love NY' Logo... huffingtonpost.com Graphic designer Milton
  • Frank Schilling's Sassy Summer Sellers

    30 Aug 2014 | 9:52 am
    Ron Jackson just released an eye-opening list of Domain Names Sales first six month 2014 reportable results, putting numbers to the names we've discussed here, HERE, here, HERE, here and HERE. Jamie did an excellent in-depth investigation revealing more details about the buyers we first revealed on these pages, and many we didn't. Go back and look at those linked pages, most of the names
 
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    BrandYourself Blog

  • BrandYourself is Hiring Interns!!

    Lauren Silvi
    29 Aug 2014 | 10:42 am
    BrandYourself wants you to join our fast-growing team!  We are looking for interns to assist us in the following departments: Marketing Account Representative Sales Who Are We? BrandYourself.com is the first do-it-yourself platform that makes it easy for anyone to take control of their own search results. BrandYourself has raised more than $1.2 million in Series A funding and been recognized for its innovative technology, including being honored by the White House as one of the Top 100 Startups Run by Entrepreneurs Under 30. Other Accolades: Named one of the Top 5 Collegiate Startups by…
  • BrandYourself is Hiring a Lead Visual Designer

    Sabrina Clark
    26 Aug 2014 | 8:09 am
    BrandYourself is hiring a Lead Visual Designer. This role is responsible for the visual identity of BrandYourself’s entire platform and user experience. About the Position Product & User Experience Design: While you will be coordinating with the founders and other members of our team, your primary responsibility is taking over the visual identity of the product and making the user experience beautiful. This is one of the most important positions in the company: We are a design-driven company. We understand the design is the product. You’ll be making decisions and creating…
  • BrandYourself is Hiring a Concierge Account Representative

    Sabrina Clark
    12 Jul 2014 | 8:33 am
    BrandYourself is hiring a Concierge Account Representative. This role is responsible for working directly with our clients of the Concierge program to help them maintain a positive online presence and put their best foot forward online. About the Position You will be in charge of managing 25-30 high profile clients: As part of our Concierge Program, it will be your job to work towards managing the search results of some of our most important clients. You will be expected to perform a variety of tasks including building websites, creating content, building links and publishing profiles in…
  • BrandYourself Named to Inc.’s 35 under 35 Entrepreneurs

    Sabrina Clark
    25 Jun 2014 | 8:54 am
    Note: We’re also in the running for Inc.’s Readers’ Choice for Best Young Company. Please take a moment and vote for us by end of business today (6/25). Thank you for all of your continued support! We’re proud to announce BrandYourself’s team was named to Inc’s “35 under 35 Entrepreneurs” list for 2014! The annual list highlights the coolest founders and their companies. Typically, the list features the top “30 under 30″ entrepreneurs, but Inc upped the ante to “35 under 35″ in celebration of its 35th anniversary. The…
  • BrandYourself closes Series A to continue revolutionizing the reputation management space

    Patrick Ambron
    12 Jun 2014 | 8:41 am
    I’m very excited to announce we officially closed a $3.3M Series A round last week. We brought together a great group of investors who not only believe in our mission, but have the experience and expertise to help us achieve it. This round was lead by New Atlantic Ventures, a VC firm with a great reputation based in Boston and Washington, DC. We were lucky enough to have several firms interested in the round, but when it came to understanding the business and its potential, NAV blew everyone else away. Our incredibly supportive past investors are also joining the round, including Zelkova…
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    Joey Sargent

  • What’s Your Perspective?

    Joellyn Sargent
    21 Aug 2014 | 5:15 am
    Enhance Your Perception When I was studying art history in college, one of the first things I learned was a key point about the Renaissance. Europe’s emergence from the Middle Ages was marked by the introduction of perspective to painting. That doesn’t sound like much, but when you see the difference between the flat planes of works by Giotto (on the left) contrasted with deeper, dimensional masterpieces like Raphael’s School of Athens (on the right), the contrast is striking. Source: www.giottodibondone.org Source: www.webexhibits.org One look and the difference is clear:…
  • When to Press ‘Pause’ on Your Priorities

    Joellyn Sargent
    14 Aug 2014 | 7:55 am
    What’s the trick to better business focus? Just breathe Jim Beach, founder of School for Startups was interviewing me the other day for his radio show. Mid-way through the interview Jim said, “This topic of sitting down and reassessing has come up three times in the first 11 minutes…. Why do you think that the pause is so important?” The answer is vital to sustained success, so I wanted to share it with you. You’ve probably heard that a simple pause when speaking can let people absorb what you’ve just said. It gives listeners time to…
  • What’s Wrong with Marketing Today?

    Joellyn Sargent
    7 Aug 2014 | 7:55 am
    The trouble with marketing? Everyone is doing it. That’s not a surprise. Marketing is imperative for a business to grow. Without some sort of marketing, how will customers find you? Unless you’ve got a super-exclusive business that trades on being  best-kept secret, marketing your business is essential. Because it’s so important, feelings about marketing run the gamut. For some, marketing is a necessary evil. For others, it’s a passion. For most, it’s both a mainstay and mystery: we have to do it, but we don’t know how to do it right. Why do so many…
  • The Customer Experience Crisis

    Joellyn Sargent
    31 Jul 2014 | 7:55 am
    What’s your worst customer experience nightmare? You didn’t have to struggle to think of one, did you? In fact, several incidents probably came to mind immediately. Maybe it was the time… An expensive new purchase broke, and the store wouldn’t let you return it. A seemingly minor billing error took months to fix, generating late charges, billing reminders and too many frustrating phone calls to count. You needed immediate technical support. Instead it took days to resolve and your business lost revenue while waiting. We all have these stories, and unfortunately…
  • 6 Reasons You Should Answer the “What’s Your Budget?” Question

    Joellyn Sargent
    17 Jul 2014 | 7:55 am
    “What’s Your Budget?” Do cringe every time you hear that? When a sales rep asks, your first instinct might be to clam up. Mine is. As a former CMO, I spent millions on marketing vendors and technology projects over the years. I was frequently in the buyer’s seat and I know how it feels to suspect that somebody is just trying to get as much money of you as possible. It’s a bit like walking into a car dealership and having the sales person inquire, “So, how much do you want to pay each month?” When you’re buying services for your business,…
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    Annemarie Cross

  • How to get over your fear of speaking in public

    Annemarie Cross, Small Business Marketing & Business Success Coach
    21 Aug 2014 | 1:30 am
    Does the thought of speaking in public make you want to throw up? If you answered ‘Yes’ you’re not alone. The fear of speaking in public (referred to as ‘Glossophobia’) outweighs people’s fear of death. In fact, the fear of speaking in public is THE greatest fear people can have – according to Glossophobia.com. A few years ago one of my business colleagues approached me and asked me to work with her husband. He was a senior executive in the transportation industry and had recently been presented with an opportunity to step up the corporate ladder into one of the company’s top…
  • Your Irresistible Signature Giveaway: a vital element in your Signature Talk

    Annemarie Cross, Small Business Marketing & Business Success Coach
    13 Aug 2014 | 2:31 am
    Speaking is one of the best ways I know to help you grow your business – fast! Imagine this… A few week’s ago you delivered your Signature Talk to 50 of your ideal clients. Ninety per cent of the audience are now on your list (i.e. subscribers) and part of your community. These are people who have given you their permission for you to continue building and nurturing a relationship with them; 10 people (i.e. leads) registered to speak with privately through your complimentary Strategy Session (which is an automated process you’ve created as a follow up once someone’s signs up for…
  • How to connect with your audience during your Signature Talk

    Annemarie Cross, Small Business Marketing & Business Success Coach
    7 Aug 2014 | 1:52 am
    Ever found yourself listening to a speaker who droned on and on – wishing they would hurry up and finish their Signature Talk? I have. Recently, in fact. The presenter’s information wasn’t structured and flitted all over the place. What she spoke about sounded more like an infomercial for her business and not the topic the event organizers had promoted and promised. She also read her entire presentation word-for-word from her note pad with the only acknowledgement we received being an occasional glance as she turned over to the next page of her script. As a member of the audience I…
  • The Power of Storytelling in your Signature Talk

    Annemarie Cross, Small Business Marketing & Business Success Coach
    28 Jul 2014 | 5:25 pm
    Are you using the power of storytelling in your Signature Talk? You should be – here’s why… Once upon a time… … a very common phrase, which I’m sure you can recall from your childhood as you waited with great expectation to find out what journey you were about to embark on in the story that followed. I know I can. The power of storytelling has been around for centuries – even before the advent of writing. Stories being passed from generation to generation around camp fires, through paintings and carvings on cave walls, on clay/stone tablets, or any other method that…
  • How NOT to alienate your audience at your next speaking gig

    Annemarie Cross, Small Business Marketing & Business Success Coach
    8 Jul 2014 | 1:31 pm
    Imagine this… You’ve spent hours preparing your talk and there you are on stage in front of hundreds of people – sharing your message. But… something unexpected and horrifying is happening. Instead of smiling faces of appreciation, your audience is frowning. Several people are leaning across to one another whispering while looking at you and shaking their heads in disgust; and a few have gotten up and walked out the door. What happened? You’ve alienated your audience. Thankfully we are only imagining this scenario– however I remember cringing when a colleague told me about a…
 
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    Bulldog Drummond - Uncommon Sense

  • An Interview With Jerome C. Rousseau

    Bulldog Drummond
    29 Aug 2014 | 8:54 am
    Written By Krista Treide Nearly a century after stating it, design harbinger Henry Dreyfus’ statement from the early 1930’s still rings true, “If people are made safer, more comfortable, more eager to purchase, more efficient, or just happier, then a designer has succeeded.” I’m grateful for the opportunities I’ve had to work closely with designers throughout my career and I am always greatly inspired by the creativity and methodology of design-led creatives. I enjoy seeing their successes as they transform a simple idea into a three-dimensional, living, working, and often coveted…
  • Jonathan Harris: Different Ways of Looking

    Bulldog Drummond
    29 Aug 2014 | 8:40 am
    http://youtu.be/yS1a5TBya14
  • Secret Swimming Pool

    Bulldog Drummond
    27 Aug 2014 | 8:25 am
    Artist Alfredo Barsuglia has installed a secret swimming pool in the middle of the Mojave desert. It’s 100% free, and accessible by GPS tracking which also coordinates your access by virtually unlocking the pool.
  • The Rarity Of Uncommon Futurism

    Bulldog Drummond
    25 Aug 2014 | 8:15 am
    Written by Alf Rehn All business is practical futurism, but not all futurism is practical for business. The former of these points should be self-evident. To do business successfully, it’s not enough to just execute perfectly in the present—you also need to have some idea regarding the future, the manner in which it will bring about changes in the market, in your consumers and in your competitors. Some things will change rapidly, others far less so, some might not change at all, but to stay in business you need some appreciation for change, and the ability to adapt to it. In this respect,…
  • Childlike Curiosity

    Bulldog Drummond
    22 Aug 2014 | 8:25 am
    http://youtu.be/leKptb80lvM  
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    Branding, logos and graphic design.

  • On the quality of space: Part 2

    dipika
    29 Aug 2014 | 10:05 am
    VIEW. The near, middle, and far invite room for pause.PROBABLY THE REASON why one year and a half on the road in Asia that led to an apartment and Cambodian phone number in Phnom Penh is because of the push towards wanting to know what else is “out there.” Being in California for a month reminds me of this constant state of anxiety that we’re not doing “enough” of something or another. Always got one eye on the clock and one foot out the door. This gets in the way, of course, of quality connectivity, but that’s another post (closedness). Today, I want to…
  • On the quality of space: Part 1

    dipika
    25 Aug 2014 | 1:12 pm
    DK at Delancey Street in San Francisco. Photo by Ivan Wong “IF YOU HAD a job title, what would it say?” A brunette with a smart turquoise top and glittering eyes asks me this with the quality of piercing attentiveness I’ve been very lucky to receive in my life at times like this, when the space is perfect for great conversation to unfold. I already know what I say will be heard, because I’ve gotten used to this quality of space. I’ve been looking for it my whole life in moments and when I find it, something happens that’s nothing shy of magic. That’s…
  • Designing S. P. A. C. E.

    dipika
    14 Aug 2014 | 4:54 pm
    Here’s where it will be. (Roble). LET ME START with the news. Tomorrow evening at 8pm at Roble Hall on campus at Stanford University, Design Kompany and others are collaborating to make S. P. A. C. E. It will be held on Friday, August 15 from 8pm to 9:30pm. Already a mix of people are RSVP’ing and I’m looking forward especially to catching up with people I haven’t seen in more than five years, or more. What’s happening is described in more detail at this blog post about our tie to Stanford this summer. Here’s what’s up. S. P. A. C. E. is Friday at…
  • The #1 lame excuse people use to Not Do Things

    dipika
    21 Jul 2014 | 12:24 am
    A whisper of a thought. Nagging itch to be “creative.” Irritating. “Of course I do, I just… I’m just…”   “See, my sister’s boyfriend’s dog’s… la la la”“Ummmm.”   Like Curious George. Don’t. Ask. Me. That. (Surprise link at end of post.) WE’VE ALL BEEN there. In a place where we are wanting to get to the thing that matters most to us, but we keep putting it off. What is procrastination, exactly? Wikipedia says it’s this: Procrastination is the practice of carrying out less…
  • The 5-minute test that will change your life

    dipika
    14 Jul 2014 | 12:08 am
    CONCEPTING for anything starts with a simple idea: anything is possible. Dipika (pictured) at the early, ideation part of the process with new clients in Phnom Penh. DO YOU FEEL squeamish when someone new asks you to talk about yourself? “Tell me who you are, what you do, et cetera.” And it feels like the whole time you’re giving your default answer, they’re going, “So?” It’s because they probably are. You would be too, admit it. You’d go, “So what? Why should I care? Why should I give my attention to you? What’ve you got…
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    Soydanbay Corporate Communications and Organizational Development

  • What can other countries learn from the top country brands? An interview with Jose Filipe Torres

    Soydanbay
    19 Aug 2014 | 3:42 am
    This is the last installment of our interview with Jose Filipe Torres, the founder of Bloom Consulting. This week, we talked about Bloom Consulting’s Country Brand Rankings. What makes it special? How it works? And why you should care… Click to read the first and the second part of the interview. There are very respectable country brand rankings already. Why did you feel the need to create yours? You are right, there are many great ranking systems. And they are very respectable too! We have been publishing Bloom Consulting Country Brand Rankings since 2011. Back then; we felt that there…
  • Does every country need a global brand? (continued)

    Soydanbay
    7 Aug 2014 | 5:19 am
    We are continuing our conversation with Jose Filipe Torres, one of the vanguards of country branding. We talked about success, failure, limits and dreams. This is the second installment of a three-article interview series with Jose Filipe Torres. Click here to read the first part of the interview. Why do country-branding projects fail? I would say 90% of such projects fail. Most of the country brand strategies that I know have to deal with serious internal issues. Political problems and conflicting priorities make project management a tough task. There is also a misperception of what…
  • What do countries really mean when they say “We need a brand”?

    Soydanbay
    22 Jul 2014 | 7:31 am
    Meet Jose Filipe Torres, one of the best-known country branding practitioners in the world. We had an opportunity to pick his brain on the most pressing issues related to place branding. We asked, he answered. Candidly… This is the first installment of a three-article interview series with Jose Filipe Torres. Without further ado let’s turn to Jose and hear what he has to say… Who is Jose Filipe Torres? In the field of country branding, he is a genuine trailblazer. In 2002, he developed the Portuguese Trade Investment brand. Back then he was working for Futurebrand, and that was the…
  • Symbolic Meaning of Numbers

    Soydanbay
    24 Jun 2014 | 5:24 am
    Are you considering to use numbers as a part of your brand? Then, you may want to learn about the symbolic meaning of numbers! For instance, why do you think 7 is the world’s most popular number? Or does 5 have a gender? Which of the following is better to convey a sense of uniqueness? 10 or 11? We previously talked about the symbolic meaning of sounds. Now it is time to do the same for numbers! Learn everything in less than 20 minutes by listening to this fun podcast! Numbers by Andy Maguirehttps://www.flickr.com/photos/andymag/Filed under: Brand Identity, Brand Personality, Depth…
  • Should the LA Clippers Change its Name?

    Soydanbay
    10 Jun 2014 | 9:28 am
    Donald Sterling, the disgraced owner of the Los Angeles Clippers has decided to sell his team, and Steve Ballmer, the former CEO of Microsoft placed a bid of $2 billion to purchase it. Since the NBA approved his proposal, now many people are wondering the same thing: Should Balmer rename the LA Clippers? Do they need a clean slate? That’s an interesting discussion. Let’s look at it from branding perspective! Before we go any further, let’s make a branding criterion very clear: Renaming a brand is arguably the most important decision an owner would ever make. We often forget that the…
 
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    Latest BrandingBusiness Content

  • Brand Voice: Every Company Needs its Own Language and Tone

    27 Aug 2014 | 5:00 pm
    “What do you do?” This is a question everyone hears and asks and it seems simple enough to answer. But too often this question leaves executives and employees tongue tied. While it is important that all employees know how to answer the what-do-you-do question with clarity and confidence in what we call the “brand voice,” too many people—particularly those who work at B2B companies--can’t clearly state their expertise or their brand’s value proposition. Their voice and, therefore, their personal and corporate positioning, are weak. Positioning is the definition of the unique…
  • Sonic Branding: Adding the Audible Component to Your Brand Strategy

    20 Aug 2014 | 5:00 pm
    In this episode of Expert Opinion, BrandingBusiness Founding Partner Ray Baird talks with Joel Beckerman, Founder and Lead Composer at Man Made Music.  Sonic branding has become an integral piece in a comprehensive brand strategy, creating an experience that establishes an emotional connection.  Listen as Beckerman explains how the sonic brand strategy is developed and created to help B2B brands stand the test of time. Topics explored include:
  • Less is More: Why Procter & Gamble is a Model for Other Holding Companies

    19 Aug 2014 | 5:00 pm
    Writers are occasionally reminded to “kill” their “darlings,” or ditch precious but unnecessary words or passages that weaken literary work. Similarly, in branding it is important for companies that want to build a strong house of brands to take a cold, hard look at their portfolio for brands that may not be pulling their weight. Procter & Gamble is doing just that in announcing its plans to retire or sell more than half—close to 100--- of its existing brands. That move will leave the company, which sells Tide, Charmin, Pampers, and many other household goods, with up to 80 of…
  • Balancing Act: Building Corporate Brand Awareness While Pursuing a Multi-Brand Strategy

    13 Aug 2014 | 5:00 pm
    Wendy Newman joined AMN Healthcare Services as director of ecommerce in 2000, just as the San Diego-based recruiter of traveling nurses was in the early stages of transforming itself into a national healthcare workforce solutions provider. Now traded on the New York Stock Exchange, the $1-billion (2013 sales) company offers a comprehensive suite of innovative workforce solutions to clinical facilities and healthcare organizations. These range from traditional staffing and recruitment to managed services programs and other solutions designed specifically to meet clients’ needs at a time of…
  • The ABCs of B2B Social Selling

    12 Aug 2014 | 5:00 pm
    With new technologies and new channels, the buying process has changed. The data shows that sales people who engage prospective buyers via social channels close more sales. In this episode of Expert Opinion, Jill Rowley - acclaimed by Forbes as one of the world's top social sellers - sits down to explain why social is such a vital role in the sales funnel and how B2B brands should approach social selling. Topics explored include:
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    Professional speaker, branding expert - Karen Post The Branding Diva

  • Brand Bummers – “What were they thinking or drinking” brand moves

    Karen Post
    26 Aug 2014 | 7:03 pm
    CNN’s Anderson Cooper created the Ridiculist, where he features questionable news items, actions and interesting people with his signature full on snarky smile. FOX has Bill O’Reilly and his Pinheads, a noble collection of his favorite idiotic personalities doing really stupid things. This week I’m rolling out Brand Bummers, my official list of brands, people and organizations doing things that I scratch my head and go WHY?
  • My social media sabbatical – a worthy break

    Karen Post
    18 Aug 2014 | 10:05 am
    The last 60 days I’ve been MIA from social media. Except for a few random tweets, my social channels have been inactive. While social media is seductive, persuasive and can influence behavior and actions that impact my economy and help build my brand, I consciously opted out. WHY? My plate has been full with other branding projects, speeches and personal obligations that required my brain and bandwidth.
  • Branding Boogie – Five steps to kick up your brand!

    Karen Post
    12 Jun 2014 | 5:56 am
    Brand and branding are a part of everyday life, pop culture and even the media. It’s not uncommon to hear a journalist, a high school kid or even a seemingly out of touch, very mature person talk about brands, what they love, hate or the latest news about them. So if the world is brand-driven, why do so many individuals and businesses get the brand-building dance so wrong?
  • I was so mad my hair felt like it was on fire.

    Karen Post
    4 Jun 2014 | 6:42 am
    I have a love hate relationship with technology. Yes, it allows us to do amazing things, fast and from virtually anywhere. It can also cause serious stress when it lets you down. As a branding speaker and business consultant, I rely on technology to present ideas and content that educates and inspires my audiences. My presentation software of choice is Power Point and while it has certainly contributed to my success, recently it made me furious. I’m a MAC user, so this issue may not apply to my PC readers. When I present talks on branding, I insert videos into my Power Point deck. I’ve…
  • New gadgets and accessories, I’m sporting and loving!

    Karen Post
    1 May 2014 | 10:50 am
    I’m always on the hunt for cool gizmos that make my world a little better. I recently added a few to my collection and thought they may help you too. I adore my iPad. It keeps me connected and productive especially when I’m sitting idle somewhere waiting for something, my food, my drink or my next big idea. When I purchased it, I opted for the simple black case with an extended keyboard. That worked for a while until my keyboard battery seemed dead more often than I had patience to deal with. Plus, what was I thinking? That black case was boring and did not symbolize my brand style. Well…
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    Restaurant Branding Roadmap

  • 5 important things I gained from the movie “The Chef”

    Karen Post
    1 Sep 2014 | 3:45 pm
    If you’ve not seen the indie movie The Chef written, directed and staring Jon Faveau, add it to your must-do list today. It’s fun, entertaining, makes you feel good and shares some momentous lessons for entrepreneurs and especially those in the restaurant business. The cast of characters is impressive and includes: Robert Downey Jr., Scarlett Johansson, Sofía Vergara, John Leguizamo, and Bobby Cannavale. The art direction is beautiful, the music motley and hip and there was no shortage of good food porn (delectable images of ingredients and culinary masterpieces). The story’s premise…
  • Restaurant business planning – Part 2 of 2

    Jocelyn Ring
    26 Aug 2014 | 1:58 pm
    In the previous post, I wrote about how to do start your business planning process with some big picture visioning. In case you missed it, you can read part 1 here. In this post, you’ll learn what you need to include in your business plan and you’ll get some helpful resources, too. First, let’s start with why you need a business plan. Your business plan is the roadmap for your restaurant. During the process of writing your business plan, you’ll develop your restaurant concept, how you’ll run your restaurant, who your customers will be, how much money you will need to get started and…
  • Restaurant business planning – Part 1 of 2

    Jocelyn Ring
    30 Jul 2014 | 6:45 am
    You asked, we answered. We received a question from a reader who asked: I am in the beginning phases of starting a restaurant. I’ve got the concept and the food nailed down, but I am not sure about the business plan. I have looked at different business plan outlines, but I haven’t found one that’s easy to follow. Do you have any advice as to where I might start? –Tom B. Great question, Tom. As regular readers of this blog know, we talk about how your brand is the sum of all that you do. Your brand is bigger than your logo, tagline or your marketing efforts. Having a strong restaurant…
  • An awesome avenue for flying solo – Crowdsourcing

    Karen Post
    8 Jul 2014 | 4:13 pm
    OOOPS for some reason you may have gotten this blog twice. Technology has its ways of mysteriously making us wonder, "What just happened?". Sorry! If you didn't get this blog post last week, it's a good one on ways to leverage small budgets and get big ideas. Read on. Operating a start up or even small restaurant can be lonely. There’s so much to do. Identify the right location, find funding, decide on a concept, create a menu, hire the best people and design and plan for your brand. And then you need to accomplish a lot of this, fast on one half of a shoestring. YIKES! Not too worry. There…
  • Need a shot of spotlight on your brand? Earn publicity.

    Karen Post
    25 Jun 2014 | 7:04 am
    Publicity can be a low-cost, high-exposure home run for any brand. Here are three simple ideas that scored a lot of ink and broadcast eyes. Remember staying top of mind is important for your brand and often can be the deciding element that gets a consumer to select your place for their next meal out. Check out these examples, and then ask yourself and your team, how you can take advantage of this brand-building tactic with your restaurant in the very near future.
 
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    Imagemme

  • ALS Ice Buckets Challenge Branding Conventions, Too

    blingbling
    20 Aug 2014 | 7:50 am
    The phenomenal success of the Ice Bucket Challenge has proven a gold mine for  ALS research, however it’s equally valuable as a case study for effective marketing and branding practices.     The obvious marketing lesson of the ALS campaign, like that other one featuring plastic yellow bracelets from a few years back, is that actively engaging consumers – allowing them to brand themselves socially-conscious, in this case – is at the core of effective messaging, and if you can inspire them to participate in the process, all the better.   The less intuitive…
  • Always Brand Like a Girl

    blingbling
    2 Jul 2014 | 11:00 am
      After 6 days, Always’ online branding campaign – #ThinkLikeAGirl – has more than 17,000,000 views. That’s impressive, especially for a product that historically lacks much PR value and has been limited, more or less, to bright and airy commercials of smiling women accompanied by illustrations of the product’s efficiency.     But Always wasn’t the first company to shake things up. In 2009, Kotex launched a subrand called U, which featured brightly-colored packaging designs that targeted, like Always’ current campaign, younger and…
  • Clickhole Launches: Who Knew SEO Humor could be so Biting, and Relevant

    blingbling
    13 Jun 2014 | 9:29 am
        The bright, bitter minds behind the Onion have turned their sights on an entirely new medium, and the results couldn’t be better, or darker.             Taking the elements of self-parody already present in Buzzfeed and turning them up to 11, Clickhole.com isn’t so much a parody of a particular site as it is of the internet as a whole, or of the tastes and predispositions that drive high volumes of traffic to the most novel – and trivial – content.             A slight adaptation of the familiar Onion brand and…
  • Beyond 101 Branding from Harrys’ Shaving

    blingbling
    12 Jun 2014 | 11:58 am
      First Round Review (firstround.com) just posted an excellent, in-depth article on the branding success of Harrys’ – an ordinary product that is making big waves in a 2.5 billion dollar industry by virtue of its branding. Read the full article here: http://bit.ly/UwAq7I
  • Coca-Cola Steps Up its Game for World Cup Packaging Design

    blingbling
    9 Jun 2014 | 7:56 am
    A score of companies – sponsors and otherwise – are known to pounce on the hype preceding playoffs or tournaments, for any number of reasons: they’re eager to seem festive, to demonstrate the efficacy of a product (think sports drinks or sponsored active wear), or to appeal to fans and drive brand image.  The World Cup is no different, and because it only comes around once every four years, the opportunities it presents fans and brands alike are all that more precious.  Coca Cola knows this, and with the tournament beginning later this week, we think a brief…
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    John Morgan

  • Is Your Excuse Worth Your Success?

    John Morgan
    22 Aug 2014 | 9:05 am
    There’s one word I’m not fond of when it comes to success and achievement. I’m talking about the word “IF”. When a person is talking about why they haven’t achieved something and they begin the sentence with “If” you can be assured that every word that comes after it is an excuse. IF things were different… IF I had more money… IF I knew more people… IF my parents had taught me about… IF I was lucky… IF this person hadn’t done me wrong… IF the economy… IF I had the resources to… All of these…
  • 8 Ways To Make Your Audience Love You

    John Morgan
    24 Jul 2014 | 6:30 am
    You fight tooth and nail to build your audience. Yet in many cases they give attention but not their focus. They’re aware of you, but they aren’t connected to you. It’s not your fault. For years you’ve been taught to “add value” by creating content as much as you can. When those results start leveling off, those same people tell you to create better content. Great content is a must, there’s no arguing with that. But stopping there creates a problem. Content doesn’t equal connection. You know those people who’s audience hangs on every word…
  • How To Get The Most Out Of The Questions You Ask

    John Morgan
    15 Jul 2014 | 5:51 am
    It has been said that there are no stupid questions. Whoever originally said that has never watched a movie with my mother. There are stupid questions and that’s okay. What’s not okay is the fear of asking questions you are afraid will make you look bad. Sure, everyone wants to put their best foot forward. We all love to make a good impression. But you’re doing a lot of harm to yourself by trying to ask what you think are ‘the right’ questions. “Quality questions create a quality life. Successful people ask better questions, and as a result, they get better…
  • 12 People Keeping You From Success

    John Morgan
    20 Mar 2014 | 9:33 am
    Could it be true that there is a group of people keeping you from success? I can assure you that it’s true. Now, you may be thinking that I’m referring to your competition, your spouse, or maybe even your parents. Hang on to your seat because the only person I’m actually referring to is YOU. Seriously, put some thought into this, you hold yourself back in all areas of your life and business. You do this in multiple ways which is why it’s like there’s a small army against you. Here’s who is holding you back: YOU: When you focus on the problem instead of the…
  • 7 Signs You’re Destined To Fail

    John Morgan
    13 Dec 2013 | 8:15 am
    History is full of people who are ambitious, creative, and complete failures. The newest idea, technology, trend or strategy are worthless. Why? Because there’s something else you must figure out first or nothing will work. You will sabotage yourself. You see, there are certain principles that if screwed up will cause you to fail regardless of what it is you’re attempting to accomplish. Let’s take a look at 7 of them right now: 1: Low Self-Esteem & Self-Worth If you don’t believe in yourself and what you do, then don’t expect anyone else to either. People…
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    AYTM

  • Direct Mail Survey: Consumers Still Recieving Plenty of Promotions

    Anne Pilon
    29 Aug 2014 | 6:05 am
    Businesses have so many different ways to communicate with consumers, thanks in part to new technology. But that means that some of the more traditional methods of promotion, such as direct mail, may not be quite as widely used. So just how much has the direct mail industry changed over the last couple of years? And how do consumers feel about direct mail compared do other forms of promotion? Direct Mail In Ask Your Target Market’s latest survey, 16% of respondents said that they receive advertisements or special offers from businesses via traditional mail daily. 36% said they receive…
  • Kids’ Meals Survey: Consumers Split Over Proposed Legislation

    Anne Pilon
    28 Aug 2014 | 6:42 am
    The New York City Council recently introduced legislation that would ban fast food restaurants from offering toys in kids’ meals if the food includes more than 500 calories and more than 600 milligrams of sodium. Kids’ meals at fast food restaurants have included toys for years, and it’s provided an incentive for kids to buy these meals. So what do consumers think about the proposed legislation? Kids’ Meals In Ask Your Target Market’s latest survey, 49% of respondents said that they have bought kids’ meals that came with toys many times, be it for them or their children. 21% said…
  • Recycling Survey: More Than Half Recycle Often

    Anne Pilon
    27 Aug 2014 | 6:47 am
    The environment continues to be a huge concern for many Americans. Recycling has been one easy way that anyone can people can help reduce their carbon footprints. But not everyone takes advantage of that opportunity. So just how prevalent is recycling in America today? And is there anything that can be done to increase those numbers? Recycling In Ask Your Target Market’s latest survey, 53% of respondents said they recycle often. 32% said they sometimes recycle. 10% said they rarely recycle. And just 6% of respondents said they never recycle. Those numbers have changed just a bit over the…
  • Menu Variety Survey: Diners More Concerned With Food Quality

    Anne Pilon
    26 Aug 2014 | 6:01 am
    Some restaurants are rethinking their menu strategies. For years, restaurants aimed to have as many options as possible for diners. But now that thought process is changing, as restaurants are aiming to cut down a bit on the variety of options in favor of focusing on fewer items of higher quality. So what do diners think about each of these two philosophies? Restaurant Diners In Ask Your Target Market’s latest survey, just 3% of respondents said they go out to eat at restaurants daily. 18% said they go to restaurants a few times per week. 20% said they go out to eat about once per week. 19%…
  • App Downloads Survey: People Download More Apps Than They Use

    Anne Pilon
    25 Aug 2014 | 7:02 am
    Recent studies have shown that while app usage is still holding strong, app downloads aren’t thriving like some would think. More people are spending most of their time using just one or two apps, instead of continually downloading new ones. So just how many apps do people have on their phones? And how does that number compare with how many they actually use regularly. App Downloads In Ask Your Target Market’s latest survey, 62% of respondents said that they currently own a smartphone or similar mobile device with the ability to download apps. Of those respondents, just 8% said they have…
 
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    re:DESIGN and reignite your business. - Blog

  • Visuals, Schmisuals — Here’s What Your Business Really Needs to Pop

    18 Aug 2014 | 8:09 am
    Pin it! There’s been a lot of talk about the importance of the visual lately, especially for social media sharing and online marketing. Heck, I’ve been one of the leading protagonists! But what seems to be missing is that this means more than just slapping up an image and calling it a day — it takes a bit more to get attention for your business and create influence. In fact, with all the visual noise now, you are probably already feeling that something more is needed to have any hope of making a dent in today’s noisy digital ecosystem. So what will make the…
  • 12 Ways That Good Design May Elude You

    11 Aug 2014 | 9:20 am
    Pin it! Good design is present even when you might not be aware of it. This may be counterintuitive to what most people think, because design is not about decoration and just making things look pretty. There is that too, but design runs through our lives in everything we see and do. When you go for a drive, do your shopping, watch TV, grab a magazine, visit a website, use a bottle opener… you get the picture — design is there.The best design supports whatever it is we are trying to do, creating seamless, annoyance-free experiences. Good design aids and enhances experiences, never…
  • Create Unique Content and Own Your Business Niche

    15 Jul 2014 | 5:48 am
    Pin it! Sharing other people’s content on social media is nice, but the best content sharers are content creators. Makers. Producers. Originators. It’s one thing to cover that ’80s band on stage with a bad wig at the local fair — it’s a completely different thing to perform a song you’ve written and then share it with the rest of the world for the first time. If it’s good, people will snap to attention. If it’s not so good, well… people may head to the side area for a corn dog, but if it’s really, really good? You could soon find…
  • [INFOGRAPHIC] 12 Reasons Your Business Needs to Get Visual

    8 May 2014 | 12:32 pm
    The shift to the visual is evident everywhere we look, in all media — the infographic below explains why. A good, strong visual married to a good concept — with the right strategy and the right words — wins every time, especially in today’s busy, noisy media world. One thing is clear: visuals and all that traditional creative expertise brings to the table has never been more important for capturing eyeballs, expanding brand influence, and getting people to act. Display this infographic on your site by copying the code below: <center><a…
  • Cheap, Freebie “Design” Tools Are Not Really About Design At All

    16 Apr 2014 | 7:53 am
    Pin it! They’re slick. They’re cheap. Their sales pitches look convincing. And there are some very well-respected people promoting their services. But they have absolutely none of the virtues of what REAL design brings to business. Dragged and dropped, templated, clip-arted, cheapo do-it-yourself “design” tools do not really produce design at all — at least not the type of design that can truly transform your business and take it to new heights. They are Trojan horses — fakes, frauds — cake decorating applied to something that should really be taken a…
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    Better Business Brand

  • How to Improve Your Brand Awareness

    Robert Hacala
    21 Aug 2014 | 9:22 pm
    Brand awareness lifts your own voice out of the clamor of online and real-world sales, and you should work actively to increase its reputation in the niche it is meant for. There are many ways to raise your brand awareness, but four are imperative. Image Credit: beedubz / CC
  • Choosing the Right Photographer for Your Corporate Identity

    Robert Hacala
    12 Aug 2014 | 9:25 am
    Photography is seen everywhere in the corporate world, from the generic stock photos on a company’s website to the portraits included in the signature line of an email. In a time when face-to-face meetings happen less and less, your photos could not matter more; it may be the only way that a client sees who you are. Image: ©Camera 1
  • The 4 Elements of Timeless Logo Design

    Robert Hacala
    10 Aug 2014 | 10:44 am
    When you want to start a business or you're already running one, the time and money spent on an effective business logo design can be considered well spent. The logo will represent you for the next five to ten years, and you will love it. Read on to learn about the four elements of timeless logo design. Image Credit: Håkan Dahlström / CC
  • How to Create Shareable Assets on Your Website

    Robert Hacala
    2 Aug 2014 | 5:36 am
    Creating sharable assets on your website is crucial. If you only advertise your products or services, why would anyone share your content with others? Creating these assets is simple; you must contribute to the Internet and provide something engaging and beneficial for your readers. Image Credit: mkhmarketing / CC (adapted)
  • How to Boost Your Direct Mail Campaign Response Rate

    Robert Hacala
    23 Jul 2014 | 11:47 am
    The art of sending a letter through the post is being forgotten as the dominance of the Internet continues to grow. But from a recipient's point of view, there are few more exciting sights in the morning than a perfectly presented letter with their name on it. Although not cheap, and relatively labour intensive, direct mail marketing delivers some exceptional response rates if you take the necessary steps to make your campaign noticeable and of a high standard. Image Credit: SampleSizeOfOne / CC
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    Blade Creative Branding | Blog | Marketing, Design, Trends

  • Design Matters: Why Your Website Should Come First

    Blade Brain Trust
    29 Aug 2014 | 11:14 am
    Why EVERY BRAND Needs a Website…and a Good One at That In this day and age, your online presence is crucial for your brand. Not only is it the place where people go to learn more about your business, it is essentially your modern day business card. Therefore, your website not only has to be… Read More
  • 3 Step Guide to Creating Presentations – That Don’t Suck!

    Chris Lennox
    26 Aug 2014 | 9:38 am
    First-off, stock presentation templates are visual garbage. Let’s go ahead and count the ways: 1. Stock designs lack visual appeal and more often than not look extremely dated. “The 90’s were the golden age of presentations!” said NO ONE EVER. 2. If your slides lack visual originality, you’re giving your audience the message that what… Read More
  • What Does Tim Hortons Have To Gain From Burger King?

    Joshua Murray
    26 Aug 2014 | 6:29 am
    The announcement has been made, Burger King will buy Tim Hortons and together they will become the 3rd largest fast food entity in the world with a combined value of approximately $18 billion. It is easy to see the benefit for Burger King in this deal. They are poised to move their corporate headquarters to… Read More
  • Great Advertising Starts with a Really Boring Reality: A Disciplined Approach

    Wayne S. Roberts
    25 Aug 2014 | 6:22 am
    The truth about most great advertising ideas is that they came as a result of a consistent and disciplined routine. Your first order of business is to develop a creative brief. This vital document acts as the guide to arriving at your big idea. The brief outlines the challenge you need to solve, and as… Read More
  • Design Matters: How Font Choice Impacts Your Brand

    Blade Brain Trust
    22 Aug 2014 | 7:49 am
    In the last 2 weeks we’ve looked at impact that your choice of shapes and colours can have on the perception of your brand. We know from that design choices make a difference in how the public perceives your brand in ad campaigns, social media, at at point of sale. Today we’re taking a look… Read More
 
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    BRAND IDENTITY, REBRANDING AND PACKAGE DESIGN

  • How Good Design is Like Underwear: It Supports Without Constricting

    davidbrier
    31 Aug 2014 | 7:54 pm
    Finally, a video (shown below) that answers that age-old question, “How is Design Like Underwear?” Good design and branding (as well as social media and user experiences) do their job best when they fulfill their roles without calling attention to themselves, just like good underwear. Not Too Tight. Not Too Loose. Answer these questions: Ever wear underwear that looked good but, as the day went on, wasn’t cut out for the job of simply supporting you throughout all your daily activities? Ever put on a pair that become “public enemy #1″ during your morning commute…
  • Is Your Brand a Roach Motel? (Brand Failures Explained)

    davidbrier
    18 Aug 2014 | 7:50 pm
    “Money goes in but it never comes out….” That was uttered by Kevin “Mr. Wonderful” O’Leary from Shark Tank speaking about a pitch which had brand failure written all over it. I’ve got to say, when he’s not eschewing his “tough love” negotiations, Kevin has some very good one-liners. Is Your Brand Infested? Brand strategies can make or break a brand. The right strategy will get rid of the pests while the wrong strategy will suck money in an endless overnight stay… resulting in brand failures that you would only wish on your enemies. I know this because I deal…
  • The Power of Words: Robin Williams R.I.P.

    davidbrier
    16 Aug 2014 | 10:25 pm
    Robin Williams was a master of the spoken word, taking unlikely words/meanings/concepts and pairing them together to unleash new views and ideas to inspire and amuse us all. With his recent passing, I was, like many, shocked by his sudden death and the cultural hole he left behind. So it seemed entirely appropriate to have Robin be the subject of this series (full list at end of this post): The Power of Words. Paying Respect to Robin and His Legacy I am honored to have as a dear friend Jim Meskimen, master impressionist and brilliant writer. I just watched a video Jim created in honor of…
  • Which of These 9 Misfires is Holding Your Brand Down?

    davidbrier
    9 Aug 2014 | 10:30 pm
    Sir Richard Branson is someone who knows a thing or two about elevating a brand and rising above the noise. In his own words, he wrote, “The key to generating loyalty and rising above the general noise seems to be all about creating an authentic voice.” Brand Elevation and Rising Above the Noise There are nine strategic and tactical mistakes that can effectively kill any chance of having any voice at all and achieving brand elevation. To have one of them uncorrected is bad. Three or four will drag your brand down and give your competition plenty of room to steal market share. Five or…
  • The Power of Words: Part 12 (Two Amazing Videos)

    davidbrier
    1 Aug 2014 | 12:54 pm
    When did Typography Get Sexy? Who would watch a paper-letter animation video about the history of fonts and typography? Well, over 840,000 people. Not only that, over 17,990 viewers “liked” it. It’s the product of a talented young designer from Canada named Ben Barrett-Forrest. The video is made up of: 291 Paper Letters 2,454 Photographs, and 140 hours of work As a lover of typography, I savored it. But obviously, many others have enjoyed it too who are likely not as fanatical about typography as I am. But Ben is obviously talented, enthusiastic, patient and persistent. Here…
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    Landor Blog

  • Design as a game-changer

    27 Aug 2014 | 5:54 am
    Like many harried parents who have to deal with restless kids in a restaurant, I succumb to the only available magical solution: the iPad.  While its amazing kid-quieting capabilities continue to amaze me, my selfish motive continues to disturb me. Shouldn’t they be playing real games with real toys like I used to? Obviously, the founders of Tangible Play felt the same. They created Osmo, an amazing combination of iPad delight and real toys, giving you a reality game rather than a virtual reality one. Osmo uses a simple plastic stand, a mirror, and some building objects, but…
  • Three reasons the iPhone 6 will keep Apple on top

    26 Aug 2014 | 3:55 am
    The rumor mills are at it. The Internet trolls are coming out from under their cyber-bridges. The social media sites are abuzz with opinion, positive and negative. September 9 is fast approaching. That’s the date, as rumor has it, that the Apple iPhone 6  will be released. Everyone wants to know whether this next generation Apple iPhone will prove that Apple still has what it takes to be the standard bearer in the category. I vote yes. It’s a preemptive vote, but I have my reasons. I’ve always been an Apple guy, but my reasons for voting that this iPhone will be a winner are based…
  • Fruit Loops

    22 Aug 2014 | 7:24 am
    A popular summer trend is the use of bright, bold fruit patterns on clothing and accessories. Designers are often inspired by everyday items, and what’s more everyday than the bowl of fruit in the kitchen? Everyone from Stella McCartney, to Topshop, to Forever 21, is in on this year’s fruity trend. 1. Kate Spade:  Fine Feather Toucan purse katespade.com  2. Kate Spade:  Vita Riva wicker lemon katespade.com 3. Stella McCartney lemon print dress, illustrated by Hanna Müller agentandartists.com 4. Kate Spade:  Jade watermelon ballerina flats katespade.com  5.
  • Three things Mondelēz International has learned about success in China

    19 Aug 2014 | 9:31 am
    Introducing a new brand to the marketplace is a challenge. Introducing an existing brand to a new marketplace is a challenge. Introducing an existing brand to a marketplace whose culture is poles apart from that of its home turf is an even greater challenge, still. How do you take what you’ve learned from a successful brand launch in one country and adapt this information to meet the needs, tastes, and buying habits of another country? And, what if this country is China, an arena for business that is growing not incrementally, but exponentially? Suffice it to say, challenging. It was…
  • Gems of Austin

    6 Aug 2014 | 6:54 am
    Our team recently took a trip to Austin, Texas for a photoshoot with editorial and commercial photographer, Tosca Radigonda. Her photography is simply stunning. Through the use of breathtaking lightning, she captures the astonishment, joy, and tenderness of children, in both still photography and in motion.  You can view Tosca’s work at http://toscaradigonda.com.  While in Austin, we were inspired by the life and the city itself. The incredible restaurants, the never-ending nightlife, and the friendliness of everyone we met really captured our attention. The culture in Austin is…
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    The Finch Post

  • Head Case – Rebranding Mental Health

    Finch Brands
    14 Aug 2014 | 10:51 am
    “That guy’s a head case,” roars the sports radio caller. “Don’t panic,” says the husband to the wife as they enter a stressful situation. “What does he have to be depressed about?” asks the editorialist. “She’s so anorexic,” scoffs the gossip. “He’s very ADD, so you have to make it quick,” cautions the client about how best to present to the CEO.  In the aftermath of Robin Williams’s death, much has been written about his transcendent genius. Importantly, many have also bemoaned what they see as a culture that stigmatizes mental health issues and leads to a lack…
  • Introducing Richard Clifford: "What I've Learned Along the Way"

    Finch Brands
    6 Aug 2014 | 10:59 am
    We're pleased to announce the addition of Richard Clifford, VP of Integrated Marketing, to the Finch Brands' team My brother is an excellent golfer. He was one of the top high school players in New York State, a member of his college team, and several decades later he still regularly shoots close to par. I asked him once what differentiates someone with his exceptional ability from golfers who are able to “go pro”. His answer? “Consistently shooting one stroke better than other excellent golfers.” One stroke!  One stroke doesn’t seem like much. But one stroke can be the…
  • A Matter of Trust

    Finch Brands
    30 Apr 2014 | 10:13 am
    As with any stimulating project that leads to a positive conclusion, we’re proud to have authored the rebranding of Liberty Property Trust. But this one hits a little closer to home – not only is the company one of the most influential and highly regarded commercial real estate entities in the world, Liberty lifted the skyline and spirit of our hometown and continues to shape its future.  Every project has its interesting nuances. In this case, as we surveyed the perceptions and needs of the constituencies that matter to Liberty – brokers, tenants, community groups, the internal team…
  • 3 Common Mistakes in Focus Group Moderation

    Finch Brands
    27 Feb 2014 | 9:58 am
    As I’ve moved into my current role at Finch Brands (July 2012), spending time in the right places has been a constant consideration. Yet one thing I’ve been greedy about is continuing in the role of Finch Brands’ primary focus group moderator. This I consider to be time well spent, as I’m not yet ready to relinquish the closeness to the consumer and deep comprehension a participatory role in qualitative research affords. The demands of the travel notwithstanding, it’s also a heck of a lot of fun. There is a sense that moderation is hard work and it can be. Most of the time, being…
  • The Philadelphia Brand – A Progress Report

    Finch Brands
    18 Feb 2014 | 8:30 am
    Back in August, I used this space to excoriate the Philadelphia hospitality and tourism industry for their lack of focus on building a brand for our fair city. While this included criticism of the creative approach leading agencies have taken, the crux of the issue is that the structure of our regional marketing apparatus is nonsensical and ultimately self-defeating. To review – the two major marketing entities are Visit Philadelphia, which was formerly known as GPTMC (The Greater Philadelphia Tourism and Marketing Corporation). Removing this acronym forever is a praiseworthy step. Visit…
 
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    Brandful Workforce

  • Beyond The Logo: Re-Branding With The Help of Your Workforce

    Julia
    6 Aug 2014 | 5:30 pm
    There seems to be a growing practice in the world of corporate branding to involve the workforce. Executives understand that what you want the brand to be, isn’t always the way it is actually perceived. The way to make your vision a reality is through the workforce. They make it come alive. Unfortunately, like many other things, it’s easier said than done. And some organizations rely too heavily on words instead of action.  They also struggle on how to meaningfully involve employees in the process and at what point to involve them. To illustrate my point, below are two examples of…
  • The Future Is Now…No Now

    Julia
    11 Jun 2014 | 10:09 am
    I recently spoke at The Learning Forum’s gathering called, The Future of Innovation and The Work of Innovation, held at Convene’s newest conference center in lower Manhattan . Key takeaway: The future is here. It used to be that the future was very far off, say fifty years down the road. Now, we invent the future every day and advancements are much quicker than ever. I can’t think of a better organizer for this topic than my colleague, Brian Hackett. He brings executives together on key topics like analytics, innovation and learning, to discuss challenges and wins, directly with one…
  • Brandful Approach Gains Momentum

    Julia
    12 May 2014 | 6:41 am
    Last week, I spoke to a fantastic group of Long Island human resource professionals who understood the value the workforce can bring to the brand. While I do give a lot of presentations, I enjoy customizing my message and content for each unique audience. When deciding what to include for this group, I carefully reviewed my materials including videos, stories, and company examples. I decided to feature one of my favorite videos from Clear Vision Optical, a small Long Island-based company of 250 employees, that designs and distributes eyewear for all ages. The video offers a quick peak of…
  • AOL Has Guts. Do You?

    Julia
    29 Apr 2014 | 2:14 pm
    We all know the story of the first day on the job, and things not seeming the same as they did in the interviews. Is your advertised culture what it really is? It’s tough to compete for talent. Some companies try to be as hip and cool as their competitors, but are they really who they say they are? Last month, I conducted a webinar with my colleague, Susan Amori, Senior Director, AOL Talent & AOL Cultural Ambassador Program. Susan and I spent an hour with our listeners, most of whom were recruiters. I shared my how-to approach on attracting and hiring employees who would best serve the…
  • San Jose PayPals are Not Brandful

    Julia
    26 Feb 2014 | 8:05 am
    Soon after writing my last blog post, PayPal’s President, David Marcus, did exactly what I had advised not to do. He threatened his employees to use PayPal products or leave the company.  While that is one way to transform your workforce into a brandful one, it is not what I recommend. I commend Marcus for being on the forefront of understanding the value that his workforce brings to the success of his company. Most CEOs do not rely enough on their employees to build the brand. In an email to his “San Jose PayPals” he asserts: “everyone at PayPal should use our products where…
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    places | brands

  • Why do most city branding campaigns fail?

    Sam North
    21 Aug 2014 | 7:52 am
      86% of them to be precise. That’s pretty high. PlacesBrands founder and editor Samantha North explores the matter further in this guest article for the New Statesman’s brand new city blog: CityMetric.
  • Finally, it’s OK to like Germany

    Sam North
    14 Jul 2014 | 7:05 am
    photo credit: Matteo De Felice via photopin cc Even a diehard football ‘non-fan’ such as myself couldn’t fail to be impressed by Germany’s stellar performance in this year’s World Cup. The national team powered their way through the tournament beating hopefuls such as Brazil and finally Argentina to emerge victorious in the final’s dying minutes. And what a gripping match that was! The resulting media adulation for the German team got me thinking about that nation as a whole, in particular its dramatic turnaround over the last few decades. It would be hard…
  • Scoring goals, building brands

    Eduardo Oliveira
    1 Jul 2014 | 3:15 pm
    photo credit: atomicShed via photopin cc In my last postI shared my thoughts on country and city brand rankings. Now, I want to debate the entanglements of another competition, the FIFA World Cup 2014. At first glance one can critically ask – is this another contribution to the massive debate on football? I’d like to reassure readers that I don’t plan to talk all about football, as my knowledge of that is rather weak. Instead I want to discuss another competition taking place in the shadows of the World Cup – a competition of 32 national images. In the field of World Cup…
  • Creating Place Advantage

    Sam North
    11 Jun 2014 | 4:49 am
    photo credit: paul bica via photopin cc New training programme: Creating Place Advantage Coming up this October in Toronto, PlacesBrands is excited to announce Canada’s first ever training programme for place branding and destination management professionals – Creating Place Advantage.  Taught by Malcolm Allan, one of the industry’s biggest names, the programme will show you how to build a ‘Brand Masterplan’ for  your city, event, region or attraction, and use the six-step Brand Compass to plan your marketing approach. During the three day session, you will…
  • Fast forward one year: Brand Turkey

    Sam North
    8 Jun 2014 | 6:53 am
    photo credit: Kema Keur via photopin cc By Tahir Abbas The one year anniversary of Gezi Park was marked by a dramatic show of police presence in the central areas of Taksim on 31 May. As many as 25,000 police officers lined the streets of Istiklal Avenue, the central thoroughfare connecting Taksim Square and Galata Tower, two monumental sites of Turkish history, culture and politics. It was said that there were only 50 protestors who were prepared to make a stand. Memories of the 2013 Gezi Park events remain fresh in the mind. But did the police forces learn from them in order to decipher the…
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    Siegel+Gale

  • Brand Matters: Why be bold?

    Siegel Gale
    28 Aug 2014 | 2:46 pm
    This week on Brand Matters, we travel to our LA office and speak with Design Director Dominick Ricci about why brands should be bold in their visual approach.
  • 4 Digital Tools for Trend Scouting and Ideation

    Siegel Gale
    27 Aug 2014 | 8:47 am
    The digital age has improved innovation processes. As technology continues to shape our world, mindset, and attitudes, it's necessary to use online tools for trend scouting and ideation. To be effective, you must continually seek out and evaluate new, online tools to help you maximize productivity for tasks, such as ideation.
  • Economic Inclusion: A new Millennium means a new definition of Capitalism

    Samira Qassim
    26 Aug 2014 | 12:33 pm
    Finance. Capitalism. Technology. Inequality. Inclusivity. Small words, big topics.On the one hand, together they have immeasurably advanced society. On the other, they’re held responsible for all manner of damnation.
  • Howard and David take the #ALSIceBucketChallenge

    Siegel Gale
    25 Aug 2014 | 1:55 pm
    Our co-CEO's Howard Belk and David Srere were nominated and happily participated in the ALS Ice Bucket Challenge this afternoon. After being doused, they eagerly made a donation to the ALS Association. Great work, guys!
  • Reimagining a Monster

    Daniel Katz-Golden
    22 Aug 2014 | 1:18 pm
    As one of the earliest pioneers in the online employment market, Monster has the strongest legacy of any brand in their category. However, as is the case with many market leaders that come under attack by aggressive new players, Monster needed a revitalized and refocused story to maintain its position in a constantly evolving market for both recruiters and job seekers.
 
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    Marketing Mojo for Small Business

  • Uber Case Study: Staying True to Your Brand from Start-Up to Grown-Up

    Deanna Zaucha
    29 Aug 2014 | 7:00 am
    In this day and age, it is difficult to sustain a brand identity from inception. It takes transparency, dedication, and a bit of luck to have stumbled upon a concept that just works. Uber happens to be one of these brands that has triumphed; securing successful branding across 200 cities and 45 countries. Let’s take a deep dive into how it was done. What is Uber? Uber is a smartphone application which hails taxis and private drivers on-demand from the company’s myriad of hired drivers. The concept is to emphasize convenience and solve transportation issues for largely populated cities.
  • How to Build a Healthy and Productive Workspace for Your Small Business [INFOGRAPHIC]

    Deanna Zaucha
    27 Aug 2014 | 7:28 am
    When you spend 40 hours of your week (at least) at the office, we assume you would want your experience there to be enjoyable. And while we’re sure you have already read our productivity hacks for work, you also need to be cognitive of the space in which you expect that productivity to be produced: your physical office space. The Washington Post shared an article in how to take an office from an unhealthy to healthy work environment. Check out the infographic below and see if you can apply any of these small business office tips to keep you and your employees happy and healthy in their…
  • 3 Tales of User Testing Experiments You Need To Read

    Sarah Matista
    25 Aug 2014 | 10:58 am
    As digital marketers, here at Webs we’re obsessed with testing and optimizing. As important as gut feelings and marketers’ intuition are, they simply must be backed up with data in order to be successful in the long term. There are myriad ways to perform tests that will help you optimize various areas of your business. One option is user testing, in which you select participants to give you feedback about something you have questions around. A larger-scale option is to do A/B testing on your website in order to optimize your design and functionality. But your website it’s the only thing…
  • Steal These 10 Fall Promotion Ideas For Your Small Business

    Sarah Matista
    22 Aug 2014 | 12:18 pm
    One of the big differences between the life of a full-time marketer and the life of small business owner is the time frame in which you live your daily life. The entrepreneur is often living in the moment, putting out the fires of the day, and making sure everything is running smoothly. The marketer, on the other hand, is already spending their days planning the next month, quarter, and even year. The challenge that small business owners face as they decide to grow their businesses is that they must also become marketers. This requires that they split their focus and see not only today’s…
  • Small Business Contracts 101: 4 Common Contracts You May Need as a Small Business Owner

    Deanna Zaucha
    20 Aug 2014 | 7:56 am
    Congratulations! You’ve started your own business. You’ve been handed the keys. You’ve managed to turn your dream into a reality. Now it’s time to focus on some logistics. Running a business is rewarding and demanding, and we want to be sure that you are prepared to protect your business and its assets to continue on your path to success. Below, we have collected four standard contracts you will need to be familiar with to do just that. 1. Bill of Sale:  Most likely, you are going to engage in many transactions when first starting out. This contract will protect and complete a…
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    Jill Celeste - Personal Branding Coach

  • Personal Branding Does Not Mean Perfection

    Jill Celeste
    27 Aug 2014 | 1:45 pm
    I’ll be the first one to admit that I am a perfectionist, especially when it comes to my work. I have a feeling that most entrepreneurs are. We take pride in our work and want to step out to make a lasting positive impression. However, perfection is a curse, in many ways, for entrepreneurs. Here’s […] The post Personal Branding Does Not Mean Perfection appeared first on Jill Celeste - Personal Branding Coach.
  • 7 Tips For Using Instagram For Marketing

    Jill Celeste
    26 Aug 2014 | 3:52 am
    Instagram is one of the fastest-growing social media sites out there, and it’s a superb tool for marketing and personal branding. If you’re not familiar with Instagram, it’s a photo-sharing site available as an app for your smartphone. Popular for “selfies,” it is also a great social media site for sharing your personal interests, behind-the-scenes […] The post 7 Tips For Using Instagram For Marketing appeared first on Jill Celeste - Personal Branding Coach.
  • Stop The Marketing Madness!

    Jill Celeste
    20 Aug 2014 | 12:57 pm
    There’s a famous quote attributed to Albert Einstein that says “Insanity: doing the same thing over and over again and expecting different results.” And this certainly is true for many entrepreneurs and their marketing efforts. Do you often find yourself doing the same marketing tactics over and over again, and hoping you’ll get better results […] The post Stop The Marketing Madness! appeared first on Jill Celeste - Personal Branding Coach.
  • Promoting Your Next Webinar

    Jill Celeste
    19 Aug 2014 | 4:06 am
    Hosting a webinar is a fantastic way to show your expertise and grow your personal brand. Once you decide on the topic and date for your webinar, the next step is to figure out how you will promote your webinar to the world. Here are seven tips on how to promote your upcoming webinar: #1: […] The post Promoting Your Next Webinar appeared first on Jill Celeste - Personal Branding Coach.
  • The #1 Marketing Mistake Entrepreneurs Make

    Jill Celeste
    13 Aug 2014 | 12:06 pm
    Do you have a marketing plan? If not, you are not alone. Most clients who hire me as their coach are often without a marketing plan. And this is the most common mistake entrepreneurs make with their marketing. Your marketing plan is your road map Why is it important to have a marketing plan? An […] The post The #1 Marketing Mistake Entrepreneurs Make appeared first on Jill Celeste - Personal Branding Coach.
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    Once a Day Marketing

  • Top 10 Branding Tips

    James Glover
    26 Aug 2014 | 8:17 am
    Ask Those Branding Guys Top 10 Tips Listen to our featured Those Branding Guys radio show podcast: Ask Those Branding Guys Top 10 Branding Tips Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys, we shared our Top 10 branding and marketing activities that all business should be doing to achieve success: 1. The 7Ps of Marketing – Focus attention on each of these elements. Leverage them to enhance the various aspects of your business and create a better customer experience. 2. Allocate a Marketing Budget – Resources for…
  • Truth in Advertising

    James Glover
    25 Aug 2014 | 5:17 am
    Not-Yet-Ripe Bananas Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are looking at the importance of creating the right expectations for your customers through your advertising. There is an absolutely brilliant metaphor for advertising that I want to share with you. I wish I had thought of it, however, credit goes to Colin Cowherd, host of ESPN’s radio show The Herd. Although Colin’s show is all about sports, in my opinion he’s also a top-notch branding guy, often providing great insight into what a brand is and the branding of major sports…
  • New Mexico Certified Chile Brand Sizzles

    James Glover
    20 Aug 2014 | 7:55 am
    New Mexico Certified Chile™ Logo Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are looking at the strength of regional branding efforts. We are all very familiar with Champagne from France, Florida oranges and Kobe beef from Japan. Why? These regions have staked a claim to their tasty products and have spent decades managing the brands to ensure consumers have a very clear understanding of the unique nature and quality their respective products have to offer. Here in New Mexico, we, too, have a one-of-a-kind product. It’s our chile. Whether red…
  • A National Perspective on Branding

    James Glover
    19 Aug 2014 | 6:18 am
    DurangoSpace, a co-working facility in Durango, Colorado Listen to our featured Those Branding Guys radio show podcast: A National Perspective on Small Business Branding Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys, we discussed tactics to employee when launching a new business. Joining us on the show was Jasper Welch, co-founder of DurangoSpace, serial entrepreneur and former Executive Director of the National Business Incubator Association (NBIA). Glover opened by stating that numerous businesses fail because they don’t…
  • Business Incubators and Your Brand

    James Glover
    18 Aug 2014 | 5:41 am
    WESST Enterprise Center, Albuquerque, NM Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are taking a look at business incubators and virtual business incubators and how association with these organizations can enhance your brand. According to Google: “Business incubation is a unique and highly flexible combination of business development processes, infrastructure and people designed to nurture new and small businesses by helping them to survive and grow through the difficult and vulnerable early stages of development.” Similarly, the National…
 
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    Brand Failure

  • Does your brand have what it takes to be authentic? Learn from the least likely

    Adam Williams
    26 Aug 2014 | 7:30 am
    What do a guy who looks like Marilyn Manson, a woman with Aspergers Syndrome and an overweight kid all have in common? They each have garnered tens to hundreds of millions of YouTube views as contestants on Britain’s Got Talent and America’s Got Talent. Why? Because they are who they are and not something else. That may seem simple or cliché but it is so powerful. The world has been amazed by all three of them, as well as others, for developing a distinct persona and being nothing less. Seeing how consumers respond to such raw authenticity is both liberating and compelling for…
  • The FAWC! Report: Ranking top ad agencies by social media performance

    Adam Williams
    6 Aug 2014 | 8:17 am
    In my previous post Does size matter? Debunking PivotStack’s Top 50 Ad Agencies Ranking, I discussed how I recommend ranking ad agencies based on the performance of their own social media profiles. Today, I’ve taken my own advice and created the FAWC! Report. I’ll let you figure out the name. The FAWC! Report ranks top advertising agencies by mashing up the number of followers they have on Twitter, Facebook, and LinkedIn and what I’m calling Social Goodness, which measures quality. As I stated in my prior post, it’s not just size that matters, but how you use…
  • Does size matter? Debunking PivotStack’s Top 50 Ad Agencies Ranking

    Adam Williams
    6 Aug 2014 | 8:15 am
    Apparently, size does matter. In fact, it’s all that matters according to Canadian ad agency PivotStack. Adweek recently reported that PivotStack has created a new ranking (because we aren’t self-congratulatory enough as a society) that lists agencies based on the size of their social media followings. The Top 50 Ad Agencies list asks: “Ever wonder how good your ad agency really is? If you’re trusting them with your brand’s online presence, make sure you know how they’re handling their own.” Okay. So I love that PivotStack is trying to generate leads…
  • Open letter to Foursquare CEO Dennis Crowley #killswarmapp

    Adam Williams
    25 Jul 2014 | 8:37 pm
    Recently, Foursquare released Swarm App, which breaks the native Foursquare experience by requiring users to use Swarm to check-in to places. In other words, they took the functionality of one app and split it into two. My biggest issue is that Foursquare has not created a value proposition for two apps that earns them the right to more of my time, more space on my phone and more data about me. The video above is my open letter to Foursquare CEO Dennis Crowley, who has sacrificed the user experience to pursue some business objective. I’m asking you to help me, you and the many other…
  • Dad in anti-gambling ad picked Germany to win the World Cup, oops

    Adam Williams
    18 Jul 2014 | 4:41 pm
    Singapore’s National Council on Problem Gambling (NCPG) thought that an anti-gambling ad focused on the World Cup would be great idea considering the wide reach of the games (and probably excessive gambling tied to the games). Unfortunately, the bad dad in the ad who bet his kid’s savings picked Germany to win it all and of course would now be quite rich. This reminds me of the time in Vegas that my mom wanted to teach me that gambling doesn’t pay by putting two quarters in a slot machine and winning $300 on her first pull. So what’s the NCPG’s response to the…
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    Pixel Productions Inc.

  • Things I Wish I Had Known Before I Launched My Online Store

    Chris London
    26 Aug 2014 | 10:26 am
    Opening an online store can be an exciting adventure. Finding the products you need to market, setting up a website, and promoting your venture for the first time can be a fun way to launch a new career. Ecommerce offers up a lot of unique opportunities, but there are many pitfalls that a newcomer should be aware of. After successfully implementing an online store I can guarantee that there will be things you wish you had known before you launched. Being in the Ecommerce development business, I get a lot of feedback from clients, and those new to ecommerce often have many of the same things…
  • 12 Ways To Improve Your Website Conversions Now

    Chris London
    21 Aug 2014 | 8:25 am
    Having an online business requires a major shift in thinking from the one used in running traditional brick and mortar establishments. Your entire approach to sales and revenue has to make a major change in order to keep up with the trending technologies that encourage customers to come back again and again. The good news is that more and more people are looking to buy online than ever before so there is much to be gained by generating conversions out of the growing population of Internet shoppers. Research shows that in the coming years online shopping is expected to account for at least 30%…
  • Infographic – How Do You Want Your BigCommerce Design?

    pixel
    20 Aug 2014 | 4:23 pm
    Related posts: How Do I Edit My BigCommerce Files Using FTP? If you're new to BigCommerce and you would like to... What Do I Need To Know About Moving My Site To BigCommerce? If you’re asking this question you’ve probably already been checking... BigCommerce Pricing & Plan Changes You Should Know About If you’ve been checking into the BigCommerce platform for your...
  • Take Your Brand Online

    Chris London
    19 Aug 2014 | 8:32 am
    The marketplace for any business looking to grow is filled with endless possibilities online. According to Pew Internet, 74 percent of adults now use a social networking site of some kind while online. This number is steadily growing and as a business owner you should be visible on these sites so that your brand can grow. You might be content with your clientele now, but as the Internet has become a mainstay, it is important to look to the future and create a presence that goes beyond your brick and mortar store front. Read on for tips on : Online Marketing Do’s While it is important to…
  • We’ve Moved! Pixel Productions Inc. Has Officially Moved to 29 Hawthorne Street in Medford Oregon

    pixel
    18 Aug 2014 | 4:20 pm
    Pixel Productions Inc. has recently purchased a new property located at 29 Hawthorne Street in Medford Oregon to better embody their boutique graphic design and web development agency image. Along with this move they added a representative in the Portland area for strategic business development. Pixel Productions Inc. is officially opened for business at their new location at 29 Hawthorne Street in Medford Oregon. In addition to this move, Shannon Crutchfield has been named Portland Art Director. This strategic move will allow Pixel to better serve clients in the greater Portland metro area…
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    BP&O - Branding, Packaging and Opinion

  • August’s Top 5 Projects 2014

    Richard Baird
    31 Aug 2014 | 4:13 am
    Highlights this month included Apartment One’s brand identity and digital work for Adlin Inc. and Fatherly, Believe In’s packaging treatment for Clive’s, Foreign Policy’s way finding and signage for Hay-Market and Trüf’s work for capital investment firm Echo. However, there were five projects that really stood out and have made it into BP&O’s top five, a feature that brings together the most interesting of each month for another opportunity to be seen and shared. Projects that make it into the top five effectively balance graphic design, print…
  • Aspira Urval designed by BVD

    Richard Baird
    28 Aug 2014 | 5:59 am
    Aspira Urval is a banking, finance and insurance recruitment specialist with offices in the Swedish city of Stockholm. Its new brand identity, designed by BVD, draws its inspiration from the name and the themes of ‘elevated ambitions’ and ‘reaching new heights’. These are visualised as a generously spaced, uppercase, sans-serif logotype with an adaptive ascender that changes depending on its context. It is a simple abstract nod to growth that draws a proprietary quality from a fairly neutral set of characters and extends across print and digital experience. A single font choice,…
  • Neometro & Nine Smith Street designed by Studio Hi Ho

    Richard Baird
    27 Aug 2014 | 2:11 am
    Nine Smith Street is the latest residential property project from Neometro, a company that describes itself as having a reputation as Melbourne’s most design-focused development group and recognised as one of the first holistic design and construction businesses in Australia. Neometro are dedicated to creating architectural buildings that are beautiful, functional and timeless, and have a sense of place and belonging. Neometro’s brand identity and that of its Fitzroy property Nine Smith Street, designed by Studio Hi Ho, effectively uses colour, type and substrate contrast to…
  • Tamarindo designed by La Tortillería

    Richard Baird
    26 Aug 2014 | 1:52 am
    Tamarindo is a kitchen and bar with an international menu due to open in October 2014. Located in Ourense, Spain, Tamarindo was created as a refreshing alternative for local walkers who are used to traditional bars and restaurants, and is described as a place with two distinct moods and spaces, the casa cocina or house/kitchen, a place for coffee and a quick snack, and a bar for beer and tapas. The interior, created by architects and husband and wife team Ruben D. Gil and Gretta R. Valdés, features a combination of light wood ceilings, adobe walls, dim lighting and steel furniture. This…
  • Daebeté Scented Tea designed by Victor Design

    Richard Baird
    25 Aug 2014 | 1:51 am
    Daebeté is a floral infused tea range that uses a high-grade Taiwanese oolong variety, made using a unique process of withering, oxidation, curling and twisting, that has then been given a floral hint using ancient baking methods. This process creates a subtle yet sweet flavour profile that carefully balances the aroma of flowers with the flavour of tea. The packaging for the Daebeté range, developed by Victor Design, was inspired by the natural beauty and ecology of the flower growing regions of each infusion, conveys the craft of production, the tradition of tea preparation, quality…
 
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    richardbaird.com

  • This Week on BP&O No.42

    Richard Baird
    29 Aug 2014 | 4:31 am
    This week on BP&O I reviewed Victor Design’s packaging treatment for Daebeté’s new scented tea range, La Tortillería’s brand identity for Spanish kitchen and bar Tamarindo, Studio Hi Ho’s identity and brochure for property developer Neometro and I took a look at BVD’s logotype, stationery and website for banking, finance and insurance recruitment specialist Aspira Urval. Tweet This   |   SubscribeBP&O The post This Week on BP&O No.42 appeared first on .
  • This Week on BP&O No.41

    Richard Baird
    22 Aug 2014 | 4:00 am
    This week on BP&O I reviewed Designers Anonymous’ packaging treatment for nut brand Carpe Nux, Inhouse’s new brand identity for architecture practice Space Division, Studio Dumbar’s identity and print work for art museum Mauritshuis, Truf’s visual identity for investment business Echo, Foreign Policy’s logo, interior and stationery for restaurant Hay-Market and Believe In’s packaging work for Clive’s. Tweet This   |   SubscribeBP&O The post This Week on BP&O No.41 appeared first on .
  • This Week on BP&O No.40

    Richard Baird
    15 Aug 2014 | 3:57 am
    This week on BP&O I reviewed Apartment One’s ID work for Adlin Inc. and Fatherly, design studio Cornershop’s new brand identity, Anagrama’s packaging treatment for Argentinian bakery Violeta, Studio Alexander’s visual identity for furniture maker Carin Wilson and Ryan Romanes work for Blue Baths. Tweet This   |   SubscribeBP&O The post This Week on BP&O No.40 appeared first on .
  • This Week on BP&O No.39

    Richard Baird
    8 Aug 2014 | 3:48 am
    This week on BP&O I reviewed Shorthand’s visual identity for fitness and lifestyle app Ritualize, Designers Anonymous’ packaging for The Tomato Stall, Garbett’s brand identity and print work for architectural conference Making, and design studio Passport’s new website and stationery set. Tweet This    |    SubscribeBP&O The post This Week on BP&O No.39 appeared first on .
  • This Week on BP&O No.38

    Richard Baird
    1 Aug 2014 | 4:50 am
    This week on BP&O I reviewed Village Green’s visual identity for property redevelopment project Alphabeta, Tres Tipos Gráficos’s logotype and stationery set for event planning agency Buena C, Graphical House’s work for Scotland Can Make It! and The Empire Cafe and A Friend Of Mine’s visual identity and packaging solution for waffle and coffee shop Waffee. Tweet This    |    SubscribeBP&O The post This Week on BP&O No.38 appeared first on .
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    ImagiBrand

  • Saundra Saumay

    ImagiBrand
    8 Aug 2014 | 10:47 am
    Art Director The post Saundra Saumay appeared first on ImagiBrand.
  • The Psychology of Branding with the Color YELLOW [infographic]

    Richie Kawamoto
    17 Jun 2014 | 5:00 am
    How we perceive and interact with our world is largely impacted by the colors that surround us. While going largely unnoticed as we go about our daily lives, the psychology of color is continually affecting consumers on a deep level. The colors that a company chooses to represent their brand can affect the mood, feelings […] The post The Psychology of Branding with the Color YELLOW [infographic] appeared first on ImagiBrand.
  • Will Mere Exposure to a Brand on Social Media Make Me Like It More?

    Richie Kawamoto
    5 Jun 2014 | 5:00 am
    The Product Branding Surrounding Our Personal Spaces Take a moment and look around your home, office and maybe even your vehicle, and make an inventory of the brands and products you’ve purchased, and most importantly, those brands and products you routinely purchase. What are you seeing? Catching your eye is possibly your favorite brand of […] The post Will Mere Exposure to a Brand on Social Media Make Me Like It More? appeared first on ImagiBrand.
  • Casting the Personality of Your Brand

    Richie Kawamoto
    29 May 2014 | 5:00 am
    Marketing Strategy: Finding the Perfect Brand Representative Back in my days working on Hollywood movies, I met quite a few casting directors and even more aspiring actors. Every week these casting directors would send out breakdowns to various talent representatives in town, letting everyone know the specific characters they will be auditioning. As soon as […] The post Casting the Personality of Your Brand appeared first on ImagiBrand.
  • 9 Content Marketing Tips to Make Your Brand More Sharable

    Richie Kawamoto
    22 May 2014 | 5:00 am
    There are numerous ways a brand can make themselves more sharable on social media. The smart brands understand the value of telling a good story since the public is always hungry for a good story to share. In our previous blog post entitled, The post 9 Content Marketing Tips to Make Your Brand More Sharable appeared first on ImagiBrand.
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    Macali Communications

  • Coach Ditka Models Brand Energy & Trust

    Kevin Donnellon
    12 Aug 2014 | 7:00 am
    Coach Ditka was the speaker at an Evans Scholars Invitational last night. I was skeptical of his appeal considering the bombardment of Da Coach ads, product and services here in Chicago. I was wrong, and I was reminded why Mike Ditka has a fully energized and credible brand: Energy – he spoke of his fondness for the Scholars as “providing opportunity” in a world where kids are inactive. He talked about Johnny Manziel’s NFL debut as being overthought and “let the kid play.” He also reminds him of NFL legend Fran Tarkenton and his “cocky and stupid”  and successful QB.
  • Summer Musings of Bygone Vortex

    Kevin Donnellon
    11 Aug 2014 | 6:56 am
    Remember this post and how we pledged to never complain about summer. Perfect low 80s in Chicago today. I woke up to subzero temperatures again this morning. We have enjoyed 20 such days in Chicago this winter. Hey, we live in the Midwest, that’s what winter is or was. Regardless, here are a baker’s dozen or so  reasons why I like a cold winter: 1.  Fire – you can toss a few logs on the fireplace. Pour a glass or red wine and chat with friends. 2.  Reading – you can read those great books you received for Christmas. I am on my third. 3.  Television – you can watch award…
  • Ask These 9 Questions For Relevant Content

    Kevin Donnellon
    14 May 2014 | 4:00 am
    Content is king, but not just for its own sake. To make content meaningful and relevant, ask yourself these 9 questions: Why are we creating these stories? What are the story ideas? What do we want the stories to do – educate, inform, entertain or engage our customer during the sales process? Who will author/produce the stories? When it the most opportune time for our customer to receive these stories and act on them? When do we need to draft, revise and approve the stories’ production? How will we produce these stories – words, graphics, photos or videos? Where channel will we…
  • Leadership Monday — 5 Keys To Networking

    Kevin Donnellon
    28 Apr 2014 | 6:07 am
    There are five keys to networking according to Alan Weiss, PH.D, renowned consultant and author of Million Dollar Consulting: Distance power – network with those who don’t know you so that there are no perceptions to “undo” or overcome. Unique multiplier try to find the one person who has many contacts with different buyers, for example, a board member. Nexus person who is the one person who can immediately connect you to a buyer? (“You must meet my boss”; “You must meet my cousin.”) Adhesion principle – you have to give to get. What are you offering that will create…
  • Leadership Monday — Win People To Your Way of Thinking

    Kevin Donnellon
    21 Apr 2014 | 6:12 am
    Dale Carnegie offers 12 principles on how to win people to your way of thinking. I’ve always found these valuable in my personal and business relationships: The only way to get the best of an argument is to avoid it. Show respect for the other person’s opinions. Never say “you’re wrong.” If you are wrong, admit it quickly and emphatically. Begin in a friendly way. Get the other person saying “yes, yes” immediately. Let the other person do a great deal of the talking. Let the other person feel the idea is his or hers. Try honestly to see things from the…
 
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