• Most Topular Stories

  • Looking Back: The Birth of The Brandery

    Hard Knox Life
    Dave Knox
    11 Mar 2014 | 11:52 am
    This year The Brandery will welcome our 5th class of companies, a milestone that we could only dream of just a few years ago.   We didn’t expect to be looking back on our 5th Anniversary with 36 alumni startups.  And we for sure didn’t imagine that those companies would have raised over $45 million in venture capital.  Or that Over the Rhine would have been reborn on the back of these entrepreneurs. So as this year’s applications start to roll in on AngelList and F6s, I find myself being a bit nostalgic in wanting to answer the question that I’m often asked: “How did The…
  • Is your brand athletic?

    GIRVIN | Strategic Branding Blog
    7 Oct 2014 | 10:00 am
    In the game of games, resilience, strength, perception matter. So too in brands. To the allegory of sports, as a gamesman, I tend to contemplate allegory, conceptual alignments, metaphors. Think poetry. Flow. Focus. Speed. Strength. Perception. Flow: In the grace of movement, there is a link between the mind and focus and the physical regimen to align psyche and physic. Speed: flabby brands can’t move, they can’t make up their minds about “what to do,” and they linger in lassitude and apathy. Strength: a brand that has a strong and committed culture [team, attitude and internal…
  • The Inside-Out Approach To Building A Brand.

    Brand Insight Blog
    John Furgurson
    9 Oct 2014 | 9:11 pm
    I’m always amazed by business owners and CEOs who spend considerable time and money on branding initiatives, only to neglect the most important component of their brand: Their people. If you want to build a great brand, you better start on the inside and work your way out. Seriously. If you can’t convince your employees to be your greatest brand ambassadors, who can you convince? If they aren’t drinking the Kool-aid, who will? It’s interesting, during a brand audit, to compare the company’s external market research data with prevailing internal attitudes.
  • This marketing summit promises to be extreme!

    Drew's Marketing Minute
    Drew McLellan
    25 Oct 2014 | 7:56 pm
    Are you looking for an edge?  Want to super charge your 4th quarter as you power into 2015? Maybe this free online event is your ticket. At the Extreme Small Business Marketing Summit, 6 small business experts will reveal their secrets to get more leads, convert more sales, win more clients, and make more money without driving themselves crazy or spending their last dime. Now, you can do it too! In just 6 hours, you’ll revolutionize how you grow your business. Get the business-building tools and strategies you need to boost your results when you register now at no cost for this exciting…
  • Maximizing The Brand Launch

    Branding Strategy Insider
    Mark Di Somma
    29 Oct 2014 | 12:10 am
    Most brands get launch. They understand how to make a splash for a product on a day. But what do you do between splashes? How do you keep top-of-mind? And more importantly, how do you stop the inevitable awareness fade as the ripples from your big splash die away? If you’re Walt Disney, you start introducing shorts between your new features, just to keep up awareness of your most popular and lucrative characters. And you do so knowing that such a cue will reactivate interest and re-kick merchandise sales. Cross-referencing in order to cross-sell. Nothing new in that – except that here…
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    Brand Insight Blog

  • How to hire the right marketing person, the first time.

    John Furgurson
    28 Oct 2014 | 5:32 pm
    I don’t work with Fortune 500 companies. My clients rely on small, efficient teams of people for all their marketing needs. If that’s your situation, or if you have a fledgling start-up, you better think carefully about the type of marketing person you hire to spearhead the effort. The most common mistake is hiring a specialist… someone who’s deep into SEO, or social media, or web programming, or brand journalism, or graphic design. Whatever. Those “doers” are all important players in your marketing mix, but what you need is a thinker/doer. An idea guy who…
  • When Branding outpaces the Brand. And vice versa.

    John Furgurson
    16 Oct 2014 | 9:11 pm
    First of all, let me address the common confusion around the two “B” words in this article’s headline. The verb “branding” is often mistakenly associated with logo design. You’ll hear someone say, “Oh, we’re going through a complete re-branding exercise right now,” which in reality is nothing more than a refresh of the logo. Branding is much more than that. Branding refers to everything that’s done inside the company — and outside — that influences the perception of the brand. If you redesign the product, that’s branding. If you engineer a…
  • The Inside-Out Approach To Building A Brand.

    John Furgurson
    9 Oct 2014 | 9:11 pm
    I’m always amazed by business owners and CEOs who spend considerable time and money on branding initiatives, only to neglect the most important component of their brand: Their people. If you want to build a great brand, you better start on the inside and work your way out. Seriously. If you can’t convince your employees to be your greatest brand ambassadors, who can you convince? If they aren’t drinking the Kool-aid, who will? It’s interesting, during a brand audit, to compare the company’s external market research data with prevailing internal attitudes.
  • Deschutes Going National: How to grow without selling your soul.

    John Furgurson
    5 Sep 2014 | 1:38 pm
    Bend, Oregon is a small town better known for big fun than big business. There are only a few local brands that have grown to national prominence. It’s fitting that one is a beer brand. When it comes to craft brewing, Oregon is the undisputed leader. And Bend is #1 in Oregon, with the most brewpubs per capita in the country.  (28 at last count, with at least a dozen more in the works. Bend’s population is 80,000.) It all started 26 years ago when Gary Fish opened Deschutes Brewery. Since then, Deschutes has grown into the 6th largest craft brewery in the country, and the 11th largest…
  • Bad puns, bribes and other branding blunders

    John Furgurson
    18 Aug 2014 | 10:43 pm
    Graham Robertson of Beloved Brands recently revealed some reasons why advertising is so damn hard. I won’t give them away, but I will share this: Advertising is hard for the corporate brand manager who has big ad agencies, market research firms, and millions of dollars at his disposal. It’s hard for the mid-level marketing manager who knows his consumer and his sales pitch, really, really well. It’s even hard for the hottest advertising agencies. So why do so many CFO’s, CEOs, scientists, sales guys, golf pros, engineers and accountants think it’s easy? Why do…
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  • your halloween party peeps

    30 Oct 2014 | 5:22 am
    Are you one of the people that love candy corn, fruit cake and stale marshmallow peeps? It's time that you no longer live with the fear of ridicule from your friends and family. Release the feeling of being repressed by the social norms of society because of your love of disgusting holiday confections. Peeps has given you the opportunity to share your love for the sugar covered marshmallows early this year with some spooooooky ads that they are sharing on their social channels that cast the Easter focused treat in a new light.
  • lysol cleans up goole's ebola

    30 Oct 2014 | 5:21 am
    Oh, Lysol... I get it. You just want to help people know that your product can clean and disinfect all the surfaces. It does a great job. But buying ads on Google search results for Ebola wasn't the best call. It's great that you realized this and took the ads down so people would see the top results from the CDC and WHO without an ad pushing the results down, but how about next time you go have a nice cup of tea before buying an ad related to a deadly viral infection and ask yourself, "is this a good idea?"
  • deadly, arousing, refreshing miracle water

    30 Oct 2014 | 5:21 am
    The marketing of water appears to be a little different in Lithuania. This ad is a little more reasonable than Vytautas Mineral Water's previous powerthirst-esque ad touting water as 'Earth Juice,' but it certainly does embrace the same theme of absurdity. And it you don't have your costume picked out for tomorrow night, perhaps you can get some inspiration from the ad that you will have to explain to your friends all night long.
  • how well do you know horror movies?

    Kristien Del Ferraro
    29 Oct 2014 | 5:11 am
    Staying with the Halloween spirit, created these fantastic minimalist posters for 10 popular horror films. With no words can you guess which movie is being represented in each poster? Bonus, you can download them as printable PDFs or use them as mobile and/or desktop wallpapers. You can find the answers here. 1) 2) 3)4) 5)6)7)8)9)10)
  • Trulia gets into the hallow-day spirit(s)

    Kristien Del Ferraro
    29 Oct 2014 | 5:10 am
    When house hunting, there are few things spookier than the possibility of buying a haunted house. So who better to embrace all things Halloween than real estate site, Trulia. The first (and most epic way) they celebrated was to "trick" the hell out of home buyers with a staged haunted open house (seen in video above). Then, they created the infographic (below) filled with all sorts of data "treats" on what scares off potential home buyers. And, as if those weren't fun enough, they updated the local maps on their site to include places where buyers are most likely to find zombies, vampires and…
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    Branding Strategy Insider

  • Maximizing The Brand Launch

    Mark Di Somma
    29 Oct 2014 | 12:10 am
    Most brands get launch. They understand how to make a splash for a product on a day. But what do you do between splashes? How do you keep top-of-mind? And more importantly, how do you stop the inevitable awareness fade as the ripples from your big splash die away? If you’re Walt Disney, you start introducing shorts between your new features, just to keep up awareness of your most popular and lucrative characters. And you do so knowing that such a cue will reactivate interest and re-kick merchandise sales. Cross-referencing in order to cross-sell. Nothing new in that – except that here…
  • Building An Obsession Based Brand

    Mark Di Somma
    27 Oct 2014 | 12:10 am
    When you apply the concept of provenance to brands, it becomes a concept centered on systematically and competitively ‘localizing’ what you’re about rather than diversifying to try and meet the generalized needs of the wider world. So it’s about having a narrowcast brand: one focused to the point of obsession on a specific area of passion. Provenance is also about those other valuable ideas that the word in its original meaning conjures: focus; love; purity of thinking; authenticity; deep knowledge. That obsession can then be marbled through every aspect of the brand: language;…
  • Keys To Avoiding The Brand Graveyard

    Mark Di Somma
    26 Oct 2014 | 12:10 am
    It’s been said on too many occasions that actions speak louder than words. Said so often in fact, that many brands today seem to have a disregard that borders on disdain for taking the time to really think through what could make them outstandingly competitive. In today’s manic, results-driven world, fewer and fewer people, it seems, feel they have time to strategize where their company and their brand needs be heading, and how to retain their edge. It’s better instead, they believe, to just get on with the business at hand. Everything happens now. And as a result, considered is an idea…
  • Rebranding Your Price

    Mark Di Somma
    23 Oct 2014 | 12:10 am
    As technology and globalized business models continue to deliver efficiencies and new opportunities, every sector will face disruptive pricing that in effect re-costs what the market would otherwise pay. Many of those movements will naturally be downward; others will lift the entry point. Amazon has effectively reframed the cost of books; Samsung and others are resetting the cost of owning a tablet; Tesla has redefined what an electric car is and also the cost of owning one. But in response to competitor moves, so many brands make pricing changes without making changes to the brand at the…
  • Brand Experience In A Post Advertising World

    Chris Wren
    22 Oct 2014 | 12:10 am
    Customers are intimately familiar with how brand excitement or brand dislike is communicated: word of mouth, written recommendations, ratings, reviews, etc. Everyone can access information about a brand’s stuff – the good, bad, and ugly. When digital was young, we approached it with an advertising mindset. But digital media, mobile media, and social media are really three names for the same thing: a social web that is powered by human media. And anytime humans are in the mix, we need to be thinking about behavior. Convincing people to change is a like a game, and brands that create the…
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    ideationz...a blog from rick s. pulito

  • Talent Management and Social Recognition: Mind The Gap

    Rick Pulito
    10 Oct 2014 | 1:53 pm
    Across all industries, the performance review process is being scrutinized, along with many aspects of talent management, in light of the dramatic changes taking place with technology, generational migration, and new insights into the efficacy of the process. One of the more striking and provocative conversations I have come across recently was published by Strategy + Business (Issue 76, Autumn 2014) entitled, “Kill Your Performance Ratings” ( Conventional performance ratings are practical, rational, and in headlong conflict with neuroscience research. New…
  • In selecting an agency partner, it pays to ‘trust, but verify”.

    Rick Pulito
    3 Sep 2014 | 10:03 am
    Over the last thirty years, since Ronald Reagan spoke the fabled words, “trust, but verify”,  I’ve been fortunate to work with many of the largest companies and brands in the world. Yet, it still amazes me when I see a client or a prospective client fall for the double-speak of some (self-serving)  service providers. So, as a public service to all involved in the agency-selection process, be it for employee engagement, customer experience, or incentive rewards programs, here are my “Top Five Most Likely Ways a Potential Vendor is Going To Try and Fool You”. #1.  .  “We are…
  • Missing the target on employee engagement? It could be your AIM…

    Rick Pulito
    30 Apr 2014 | 12:17 pm
    Much of what is written about employee engagement centers on metrics such as retention rate, turnover, employee satisfaction, loyalty, productivity and the like. These are quantifiable, measurable, readily extrapolated and analyzed for trends. The nature of outcomes is that they are dependent upon drivers, or causal factors which, in turn, influence or shape the numbers. When it comes to engaging your workforce, there are three drivers I believe are particularly important. Remember the acronym “AIM”. They are: Attraction Inspiration Mobilization First, it is important to understand that…
  • It’s a great day for an IPO!!

    Rick Pulito
    21 Mar 2014 | 12:23 pm
    Admittedly, on any given day, I don’t pay a lot of attention to the stock market. That said, I noticed this morning that five companies, across a wide band of industries, chose today to launch their IPOs. There was a sixth one that pulled out at the eleventh hour, but we’ll get to them later. The five newly minted stocks belong to a drug maker (Versartis, VSAR), a  network software play (A10 Networks, ATEN) , another technology company (Amber Road, AMBR), a finance company (TPG Specialty Lending, TSLX, and an e-commerce platform provider (Borderfree, BRDR). Each leverages new technology,…
  • “Look, mom, I’m a commodity!”…

    Rick Pulito
    19 Mar 2014 | 2:09 pm
    Everything changed once everyone got access to everything they need to make every decision they will ever need to make. Every want, every desire, every unmet need, all of them, can be shaped, defined, decided upon and largely fulfilled on, by every customer, every consumer, every user, at pretty much any time or any place. Welcome to land of commoditization. You think your value proposition, your technology, your price, your distribution, your breadth or depth of selection affords you a unique position in the marketplace? Okay. Maybe it does. But there are dozens if not hundreds of…
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    Jonathan Salem Baskin

  • Internet privacy begins with you

    30 Oct 2014 | 5:09 am
    CIO magazine’s Tom Kaneshige asked security expert Stan Stahl an intriguing question in an article last week: “Can any millennial make it out unscathed and become the future president?” In a word, no… Read the entire essay at The End of Anonymity
  • Almost Last

    30 Oct 2014 | 4:57 am
    Today, an agreement almost ended a crusade. The fighting had gone on for almost 200 years. The First Crusade was prompted in 1095 by Muslim advances into the lands of the Byzantine Empire, though Pope Urban II quickly saw a religious war to “free” the Holy Land as a way to redirect European knighthood away from the destructive pursuit of deadly tournaments, as well as giving them the promise of new wealth and power (vs. them having to kill one another to get it). The fight would be easy, Urban told cheering crowds, because Deux vult (God wills it). Thousands applied and, over the course…
  • OAIC privacy complaints pass 4,000

    29 Oct 2014 | 5:25 am
    Although the Office of the Australian Information Commissioner will be disbanded at the end of 2014, its first annual report revealed 4,000+ privacy complaints. As Aimee Chanthadavong reports at ZDNet, it represented a 183% increase… Read the entire essay at The End of Anonymity
  • Dead Devil

    29 Oct 2014 | 5:06 am
    Today, a religious visionary was damned. Anton LaVey said he’d worked as a photographer and psychic investigator for the San Francisco Police Department in the early 1960s, though no records exist of it. We know for sure that he hung out with writers involved with Weird Tales, one of the early pulp sci-fi magazines, and performed as an organist at the Lost Weekend Lounge. Then, on April 20, 1966 (Wallpurgisnacht, which is the pagan festival six months prior to All Hallows’ Eve), he shaved his head, and declared that he’d founded the Church of Satan. LaVey subsequently officiated…
  • Recycled Celebration

    28 Oct 2014 | 4:56 am
    Today, a new use was found for an old practice. Family and friends have been throwing things at newlyweds since ancient times. It’s intended to literally shower good luck on them or, more specifically, fertility, so food has always been popular…especially seeds and rice, for obvious symbolic reasons. Candy also had some symbolic resonance and tended to get thrown about during festivals. In Italy, the most commonly-used sweet was an almond coated in hard sugar, then wrapped in colorful paper called confetti. It’s believed that the English started using the paper sans the candy to…
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    Drew's Marketing Minute

  • We only care about you if it’s really about us

    Drew McLellan
    28 Oct 2014 | 4:58 am
    We recently bought an ad for a client and the ad rep suggested we make a big deal out of the fact that our client has been in business for 130 years. I politely told her that we definitely were not going to do that. Instead, we were going to talk about something their readers and our prospects might actually care about. My conversation with her is what prompted this blog post. We’ve all seen the ads or sales that are somehow tied to a businesses 25th anniversary or the “we’ve been in business for a century” sale announcements. The reality is – no one cares. While that may be a…
  • This marketing summit promises to be extreme!

    Drew McLellan
    25 Oct 2014 | 7:56 pm
    Are you looking for an edge?  Want to super charge your 4th quarter as you power into 2015? Maybe this free online event is your ticket. At the Extreme Small Business Marketing Summit, 6 small business experts will reveal their secrets to get more leads, convert more sales, win more clients, and make more money without driving themselves crazy or spending their last dime. Now, you can do it too! In just 6 hours, you’ll revolutionize how you grow your business. Get the business-building tools and strategies you need to boost your results when you register now at no cost for this exciting…
  • Storytelling, storytelling, and more storytelling

    Drew McLellan
    24 Oct 2014 | 6:09 am
    Seems like every marketing book, blog and study is talking about how we should be using storytelling as a marketing technique. I couldn’t agree more.  Unfortunately, I think most attempts fall short. Marketers clearly believe that storytelling is a critical component of their marketing efforts.  It’s one of the most talked about topics in marketing circles today. So — no argument that marketing’s version of storytelling is critical to a business’ communications success. The question is — why are so many companies doing it badly and not experiencing the…
  • Are you social sharing to your best advantage?

    Drew McLellan
    20 Oct 2014 | 6:24 am
    If your company is involved in social media, one of the elements you worry about is if you’re sharing in the best way. You want to maximize your company’s exposure but choosing the best social networks, the best way to communicate and even the best time of day. Your blog content: If you aren’t using your corporate blog to fuel your social media strategy, you are almost certainly not as effective and efficient as you could be. If you are sharing great content on social networks that doesn’t exist on your blog or content hub, you are missing out on a huge SEO opportunity. If your…
  • Plant some marketing seeds

    Drew McLellan
    12 Oct 2014 | 5:04 am
    By the time a farmer is harvesting his crop, he’s already well into the planning of his upcoming planting season. We marketing types could learn a lot from those farmers. The fourth quarter is a very busy time for most businesses for several reasons: Lots of clients are spending the remainder of their budgets Customers are motivated to wrap things up before the year’s end Many companies are working short staffed and lose a lot of productivity around Thanksgiving and throughout December because of holidays and vacations Internal planning for 2015 budgets and work plans is typically done…
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    Tom Fishburne: Marketoonist

  • consumer attention span

    26 Oct 2014 | 5:31 pm
    In 2000, the attention span of the modern consumer was 12 seconds. It’s now 8 seconds. The average attention span of a goldfish is 9 seconds. Marketers are in the business of trying to catch (and hold) people’s attentions. That has always been a challenge. But it’s only getting harder. Thus the the trend toward “snackable content”, a marketing buzzword for breaking marketing communication into really small engaging pieces. The rise of infographics and of videos that can fit into a 6-second Vine are part of this trend. Marketers are experimenting with a lot of ways to produce short…
  • retargeting ads

    19 Oct 2014 | 8:29 pm
    Retargeting has taken the advertising world by storm. No longer do advertisers have to hope that an audience they want will be found at a particular publisher. They can chase audiences everywhere based on some signal of intent, independent of publishers. Not even Waldo can hide. The problem of course is that ad stalking can be creepy. It’s creepy not just because the ads are persistent, it’s that the ads are tone-deaf. They don’t take any context into account. Browse a red-and-white striped sweater and ads for that red-and-white striped sweater will stalk you across the…
  • truth in advertising

    12 Oct 2014 | 6:57 pm
    Jerry Seinfeld recently recently started a harsh, but funny, rant about advertising at the Clio awards by saying, “I love advertising because I love lying.” He went on to say “I think spending your lives trying to dupe innocent people out of hard-won earnings to buy useless, low-quality, misrepresented items and services is an excellent use of your energy.” It got me thinking about truth in advertising. Some advertisers may have earned their reputation as snake oil salesmen. But I think that consumers get the last laugh. The better that marketers get at breaking through the…
  • our startup idea

    5 Oct 2014 | 4:31 pm
    It has never been easier to start a business. The infrastructure is in place to get businesses going for lower investment than just about any time in history. Yet that doesn’t mean that every startup is worth starting. There is a skewed sense of reality (particularly where I live near San Francisco) that capital seems to reward startup ideas for very low levels of validation. Many pitches are structured around trying to be the next (insert successful startup here) for (insert category here). I understand the appeal of framing new ideas around successful models. But I crack up every time I…
  • 7 deadly sins of social media marketing

    28 Sep 2014 | 3:26 pm
    Last week, the new social network Ello sparked a tremendous amount of attention with its promise to become the Anti-Facebook. Ello is now receiving 45,000 hourly requests to join, based primarily on a short manifesto on advertising and social media: “Your social network is owned by advertisers. Every post you share, every friend you make and every link you follow is tracked, recorded and converted into data. Advertisers buy your data so they can show you more ads. You are the product that’s bought and sold … We believe a social network can be a tool for empowerment. Not a tool to…
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    Personal Branding Blog - Stand Out In Your Career

  • 10 Common Personal Branding Mistakes to Avoid

    Brian Horn
    29 Oct 2014 | 10:30 am
    For many people, especially creative types and those involved in business, building a personal brand is one of the most important steps towards success. This is also something that is never “finished.” Building a personal brand is on ongoing project that can easily eat into your work time—if you let it. However, it is possible to build your brand without letting the process consume you. It just takes organization and self-control. No matter how much effort you put into building your brand, certain mistakes can make the process less successful. No matter what stage you are in the brand…
  • Easily Achieve the Smooth Sale

    Elinor Stutz
    29 Oct 2014 | 2:30 am
    Certain practices are essential for building trust and likeability as you develop the sale. Patiently adhering to the correct process will ultimately get you to the end goal you hold dear. Not doing so, or implementing selective pieces of an overall strategy, and out of order, upsets the potential relationship. The poor practice diminishes the trust as well as any chance for securing the sale. The following story exemplifies what NOT to do. Upon reviewing a questionnaire meant to become familiar with personal history, it was appalling to find the inter-mixing of sales questions with case…
  • What to Do When You’re Afraid of Networking

    Heather R. Huhman
    28 Oct 2014 | 12:30 pm
    Does the thought of entering a crowded room filled with strangers make your palms sweat? Networking is a fear many people share. Some would even say it’s one of the scariest steps of finding a job. Whether it’s getting freaked out by small talk or the fear of forgetting someone’s name, networking can be a scary thing to do. If you’re feeling spooked by networking this month, here are some tips that can help you become a fearless networker: 1. Use the magic of Twitter. If you’re not ready to go to in-person networking events, Twitter can be a great resource for connecting with people…
  • Create a Stress-Free Work Environment

    Ceren Cubukcu
    28 Oct 2014 | 10:30 am
    In today’s environment, jobs are hard to find. Since companies are aware of this fact, they are putting more and more pressure on their employees.  Pressure and stress reduce employee performance creating horrible consequences for the employer. Employers should reverse this and help decrease their employees’ stress levels. There are many factors within a business which must be managed in order to maintain a stress-free workplace. Nonetheless, you can follow the simple steps below to reduce stress in your workplace and create a motivating stress-free environment where employees want to…
  • Fear Your High School Reunion!

    Nance Rosen
    28 Oct 2014 | 2:30 am
    Last Saturday night I was the “plus one” at a high school reunion, where people were frankly in shock. It had been 30 years – 30 years! – since they’d all been together at Lakeland Regional High in Wanaque, New Jersey. How will you account for three decades that start the moment you begin life, without adult supervision? How will you explain the lapse of time between now and when you did or didn’t get into your first choice of college, maybe started spending student loan money like you’d never have to repay it or just up and started working or maybe drifting? One thing for sure.
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    CoreBrand News and Views

  • Seeking Alpha: New Data Underscores Impact Of Investor Activism On Brands

    23 Oct 2014 | 11:40 am
    The article on Seeking Alpha focuses on four main points: Activist Bill Ackman's aggressive campaign against Herbalife illustrates how companies must protect the brand and show investors confidence. CoreBrand's recent study measured Familiarity and Favorability as indices of brand strength among 58 companies, revealing how Family Dollar Stores' brand did not decline due to activist uprising. A combination of strategic communications and business remodeling enhances value and governance in the face of shareholder activism. Engaging in conversation reinforces management's commitment to brand…
  • Corporate Secretary: Shareholder activism's impact on brand value

    21 Oct 2014 | 10:13 am
    David Bogoslaw of Corporate Secretary uses CoreBrand's data to discuss just what impact shareholder activism has on corporate brand value. Read more...
  • Cocktail cobranding: What does your drink say about you.

    20 Oct 2014 | 7:28 am
    For the record, I’m not a big drinker. I’d be happy with … well, content with an Arnold Palmer or Coke Zero. But in the past couple of weeks I've found myself sitting at a bar not once but twice, trying to decide what to order. Usually, there’s nothing I love more than saddling up to the bar for a good cocktail or a glass of wine, appetizers and some good conversation. I love trying new drinks. I’m even willing to go as far as a jalapeño infused gin with black pepper foam and a splash of bitters and ginger. OK, I don’t know what bitters are or if pepper can be foamed, but I’m…
  • Iohund: New Tappan Zee expected to become top tourism destination

    20 Oct 2014 | 6:47 am
    Larry Oakner, Senior Partner of Strategy, CoreBrand is quoted discussing the potential attraction of the Tappan Zee's plans for scenic overlooks. Read more...
  • 75, going on infinity: How DC and Marvel age with grace

    17 Oct 2014 | 7:00 am
    It’s been an amazing year for both Marvel and DC. Both have hit 75-year milestones this year. While Marvel as a company hit 75 this year, DC’s most well known cowled detective also turned 75. Read more...
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  • TBT: 5 yrs ago. A Very Animated Richard Branson Announces Gogo Wi-Fi, Which We Named

    30 Oct 2014 | 8:44 am
  • How To Create Compound Names Like Instagram, Snapchat & Airport

    25 Oct 2014 | 3:53 pm
    Instagram and Snapchat are identical constructions. Each simply substitutes new words from an accepted utility name: Instant Message. Insta & Snap are synonyms for Instant, and Gram & Chat are substitutes for Message. Since Instant Message is already a universally adopted name, you know that Instagram and Snapchat will be accepted as well. If what you’re naming doesn’t map to a two-word generic, break it down into one first. You can do this by re-purposing an unrelated, well-known compound word, as in Apple’s Wi-Fi base station being called “Airport”…
  • Chain of Children’s Dental Offices We Named Launches

    22 Oct 2014 | 5:06 pm
    Smart Mouth As you would expect, lots of their competitors have “smile” in their names. So instead, the name Smart Mouth makes you smile. Using the word “smile” in a name is explanative, using words that cause your audience to smile is demonstrative. In naming & branding, as in all aspects of life, demonstrating is always more effective than explaining. It’s also a twist on a descriptive name, saying “It’s a Smart choice for your Mouth” and that the dentist is “Smart about Mouths”. Since parents, not kid’s are the…
  • “VeSegtamy” ?

    5 Oct 2014 | 6:56 am
    Design firm merges a Vespa with a Segway
  • Why are “Hotwire” & “Pandora” Powerful Names?

    15 Sep 2014 | 4:35 pm
    To understand why they work so well, you have to get literal for a moment: Hotwire = “to steal a car” Pandora = “unleashed plagues, diseases & all the evils of mankind” These types of meanings will get a name dismissed ASAP by a naming committee – a committee that would have been wrong to dismiss these names, obviously. Consumers don’t attribute these literal, negative qualities to the companies who use Hotwire & Pandora as their company names (you don’t, do you?). But naming committees erroneously believe they will. In each case the name is…
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    Hard Knox Life

  • Never Stop Fighting ‘Til The Fight Is Done

    Dave Knox
    20 Oct 2014 | 6:29 am
    Hanging on my office wall is one of my favorite prints that I bought a few years ago in Chicago.  It is a quote from the movie The Untouchables that reads: “Never Stop Fighting ‘Til The Fight Is Done” That quote has come up in at least three conversations this past week as I talked with people about what makes an entrepreneur succeed.  Through five classes at The Brandery, we have seen nearly 50 startups come through our doors with our fair share of successes and failures.   And while it is tough to point out one thing that separates the companies that make it from the…
  • The Truth of Selling to Brands vs Agencies

    Dave Knox
    14 Oct 2014 | 6:15 am
    One of the constant questions that I see startups wrestle with is how to think about the selling process of brand marketers vs their agency partners.  Frankly it is a question that does not have clean cut answer.  But, it is a question that I think I am well positioned to at least help with since over my career I have spent two-thirds of my time on the brand side (P&G) and one-third on the agency side (Rockfish).  So how should startups handle the brand vs agency debate?  In my eyes, there is not a single answer but instead several questions that a startup should consider as they…
  • Don’t Bet Against The Midwest

    Dave Knox
    9 Oct 2014 | 12:26 pm
    If I was to share the following facts with you, what part of the US would you think I’m talking about: Represents over 20% of the US GDP Nearly 25% of all research in the US is done here and 25% of all patents in the US are granted here In the last 5 years, 52 companies that are based here have either gone public or been acquired for over $1 Billion.  In total, these 52 companies represent over $140 Billion of aggregate shareholder value 1 day car drive to 60% of the US population While the headline of this post obviously gives it away, most people would see these figures and think…
  • You need to learn the rules of the playground first-hand

    Dave Knox
    29 Sep 2014 | 6:10 am
    A few weeks ago, I was invited to give a talk to a large financial services firm that was having an off-site for one of their divisions.  The audience was a group of 60+ marketers that had gathered for a three-day meeting on a variety of topics.  I was there to talk about innovation and how a company could leverage digital as a key driver.  During the Q&A that followed, one of the marketers in the audience asked about keeping up with all the new digital platforms that are launching.  In particular, she wanted to know how important it is for marketers to have first-hand experience…
  • Looking Back: The Birth of The Brandery

    Dave Knox
    11 Mar 2014 | 11:52 am
    This year The Brandery will welcome our 5th class of companies, a milestone that we could only dream of just a few years ago.   We didn’t expect to be looking back on our 5th Anniversary with 36 alumni startups.  And we for sure didn’t imagine that those companies would have raised over $45 million in venture capital.  Or that Over the Rhine would have been reborn on the back of these entrepreneurs. So as this year’s applications start to roll in on AngelList and F6s, I find myself being a bit nostalgic in wanting to answer the question that I’m often asked: “How did The…
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    GIRVIN | Strategic Branding Blog

  • The Layers of Meaning

    28 Oct 2014 | 9:00 am
    There is a sign, and beneath that sign is another sign. Brands and palimpsest, the layers of content. When I was working in Paris, I marveled at the old shopfronts and the signing on signing — a new sign, on an old sign. You’ve seen them in your town. An old sign becomes a new sign. That legacy is vanishing in the realm of the digital age, since most signing these days isn’t done by hand, with paint, but rather is a digital pixelation of content, sprayed, extruded, cut or burnt as an light-borne incision. This, however, stroked by hand: And when I studied at the Oxford University, as an…
  • The Seeing Hand

    23 Oct 2014 | 9:00 am
    And the Emotions of The Skin The realm of touch and brand holism. There are people that talk about their 360º branding experience. I talk to them, walk a ways with them. And watch. When you think about brand experience, the query point will be what feeling does the designer have? How…sensual are they? For example, when they come into a space, what do they do? Touch, for example? Walking that talk with a designer for the experiencer — you’ll see them stop, sniff, pause. And most likely — touch everything. Sensualists touch everything, look attentively and deeply, and smell what’s…
  • What is your style?

    21 Oct 2014 | 9:00 am
    The Signature of Your Presence You have style. Sure, there are your clothes. Your shoes. Your hair Your house, your apartment, your car — and the summary of your brand relationships. Then there is the style of you. Who are you — what do you stand for? What do you care for, and what do you care about? When you think about that sense of touch — the touch of you, on others — the depth of your caring, and the things that you care about, is there is a synchrony? As brand strategists and designers, understanding the nature of personal style — the sphere of expression, that can extend to…
  • The Script of Being

    9 Oct 2014 | 9:00 am
    Who are you, anyway? In several recent conversations with client companies, there has been a gesture to a kind of invention — like: “make me something I’m not.” “trying to look, speak, sound and feel like something” else. “I don’t like how we look.” “I don’t like our messaging.” “I don’t like…” The point is truth. And your being in truth. You need to be who you are. If your brandpath is to evolve, then a leader, a team, a brand’s cultural community needs to build out that solution and pathway to that evolution or revolution, as the…
  • Is your brand athletic?

    7 Oct 2014 | 10:00 am
    In the game of games, resilience, strength, perception matter. So too in brands. To the allegory of sports, as a gamesman, I tend to contemplate allegory, conceptual alignments, metaphors. Think poetry. Flow. Focus. Speed. Strength. Perception. Flow: In the grace of movement, there is a link between the mind and focus and the physical regimen to align psyche and physic. Speed: flabby brands can’t move, they can’t make up their minds about “what to do,” and they linger in lassitude and apathy. Strength: a brand that has a strong and committed culture [team, attitude and internal…
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    The Engaging Brand

  • 3 Must Have’s To Gain Customer Attention

    Anna Farmery
    30 Oct 2014 | 8:59 am
    Anyone with a pet, child or need friend will know the desire for attention. Attention is a need in many walks of life. Attention is a human need as we are social beings by nature. Attention is not just given though, it has to be earned. That is a simple truth. That is the truth that needs to be understood by all business leaders. Content marketing gains business value IF it grabs people’s attention, without attention it is just words. So what earns attention? Well, the social marketing mantra of either educating, entertaining or informing is a great mantra however it is the middle of…
  • Learn How Some Businesses Achieve Their Success

    Anna Farmery
    29 Oct 2014 | 7:54 am
    If only success was measured by how hard we work;if only success was as easy as the ‘experts’ describe. But it isn’t….as my Dad would say “Get over it, Anna! It doesn’t mean its not possible!” What if we could focus on one thing? Knowing that his one thing wasn’t the answer however it would provide the questions that will lead you to the right answer for you – would you be interested? Think about where business goes wrong. Think about when business succeed. They focus on one thing – excellent product beautifully communicated. OK so…
  • Social Marketing’s Hidden Success Secrets

    Anna Farmery
    28 Oct 2014 | 9:22 am
    Honesty and transparency can bring fear to many a business. But what is to fear? Why does honesty and transparency even need mentioning? The answer to this lies at the heart of why social marketing is liberating; social media liberates you from having to come up with A truth and just telling THE truth! (Actually a caveat is needed for that statement – if you want to grow a loyal customer base.) Business can choose to spin the story, they can choose to paper over the cracks in their customer service and they can even lie about the greatness of their products….but the truth is…
  • 509 – Design Thinking Behind Well Designed Products

    Anna Farmery
    27 Oct 2014 | 5:54 am
    How do you achieve a well designed product or service? Well, Jon Kolko, Vice President of Consumer Design at Blackboard joins me to discuss how to approach design to deliver a well designed product. The discussion is based on his new business book Well-Designed: How to Use Empathy to Create Products People Love Listener of the week is Richard Saetre who will receive a goodie bag to say thank you for sharing about the show. For your chance to win just share this post or leave an iTunes review! We talk about Is design misunderstood? Why is design thinking changing and what has caused it? How…
  • Sure Fire Way on How To Hit Your Numbers

    Anna Farmery
    24 Oct 2014 | 7:18 am
    Are you scared of numbers? Do numbers run your life? Struggle to know how to hit your numbers? If so remember… “Numbers are there as guideposts along the way not the vehicle that gets you there” (Tweet this) There are four ways that people go wrong with numbers and these four ways can stand between you achieving your goals and you festering under a mire of charts, numbers and tables. Understand how to hit your numbers and you control the direction of your company. They ignore them because they hated maths at school! They are run by them because they loved maths at school!
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    Greteman Group » News & Views

  • Wichita Business Journal; Tweets of the Week

    Greteman Group
    24 Oct 2014 | 8:46 am
    October 24, 2014 My dad. My hero. One of the coolest jobs ever. Enters KS Aviation Hall of Fame Oct. 28. @crashley, Wichitan Ashley Bowen Cook, on the WBJ’s interview with her father, aerial photographer Paul Bowen. © Wichita Business Journal, 2014
  • Safety Standdown 2014 Two Words: Pay Attention

    Ashley Bowen Cook
    20 Oct 2014 | 2:32 pm
    Like many apparently simple things, paying attention can be a lot harder than it seems – especially these days. And the strategies to stay focused are many and varied, as demonstrated during the recent Bombardier Safety Standdown in Wichita, Kansas. At that seminar, 32 separate sessions explored different aspects of distraction and how to minimize...
  • Your NBAA Relief Kit

    Sonia Greteman
    15 Oct 2014 | 8:47 am
    The world’s largest business aviation event takes place next week. If you’re one of the 25,000 who will be slogging through the 2-million-square-foot Orange County Convention Center and the 100-aircraft-strong static display at the Orlando Executive Airport, listen up. This advice is for you. Use the Official Mobile App Do your planning first – before...
  • Powering Dreams

    Ashley Bowen Cook
    1 Oct 2014 | 11:20 am
    If kids didn’t pick up on the message – “Aviation is for everyone.” – it’s not for lack of trying. The second annual Kansas Aviation Expo set out on September 22 for a three-day, three-stops-a-day Fly Kansas air tour. High-school bands played. Speakers addressed local schoolchildren and, at each stop, highlighted different aspects of aviation....
  • Wichita Eagle; Have You Heard; You Don’t Say

    Greteman Group
    12 Sep 2014 | 7:49 am
    “I’m interviewing a man about a Frosted Flake chicken on a stick.” – An explanation from the Greteman Group’s Rachel Groene, who is handling the agency’s Kansas State Fair account, on why she needed a colleague to help on another account. The Wichita Eagle Carrie Rengers You don’t say © The Wichita Eagle, 2014
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    Adweek : Advertising & Branding

  • Could Alibaba Rescue Apple Pay?

    30 Oct 2014 | 9:23 am
    Could an Apple-Alibaba alliance be in the works? The two formidable tech companies have started a well-choreographed dance around Apple's new mobile payment system, Apple Pay, which some big retail chains in the U.S. are snubbing.  Jack Ma, the billionaire who founded China's massive online store Alibaba, on Monday said he's open to bringing Apple Pay to the Chinese market, Reuters reported. "I hope we can do something together," he said at a Wall Street Journal digital conference in California. Here's how the dance is going: Ma is in the U.S. right…
  • Lena Dunham Gets Her Famous Friends to Model Her Planned Parenthood T-Shirt

    30 Oct 2014 | 9:19 am
    If you're one of the nearly 1.2 million people who follow Lena Dunham on Instagram, you might have noticed her posts flooding your feed this morning—shot after shot of her celebrity pals wearing a new T-shirt she designed for the Planned Parenthood Action Fund.  So proud and pleased to share the official shirt of my book tour, on sale to benefit @PPact! — Lena Dunham (@lenadunham) October 29, 2014 Need a jolt of fierce, flawless reproductive rights warriors in your life? Stop everything & go look at @lenadunham:…
  • Honda's Double-Sided Story on YouTube Is Mind-Bendingly Brilliant

    30 Oct 2014 | 8:58 am
    Well, this might just blow your damn mind. Honda and Wieden + Kennedy London have created a rather incredible "double-sided story" on YouTube to promote the Civic and its sportier sibling, the Civic Type R. While watching "The Other Side," you can press and hold the "R" button on your keyboard to switch between parallel storylines.  Watch it here: Honda's "The Other Side." "We wanted people to feel Honda's other side as well as see it," W+K notes today on its blog, "so we dreamt up a technique that brings together both…
  • 'Dumb Ways to Die' Returns With a Trick-or-Treat Halloween Special

    30 Oct 2014 | 8:22 am
    "Dumb Ways to Die," the famed Australian train-safety campaign from 2012, has done a couple of encores for special occasions. First it did a Valentine's Day ad. And now it's done a little choose-your-own-adventure Halloween special. Should you trick or treat the little monsters who come to your door on Friday? Well, both approaches have their risks, it seems—for candy giver and candy seeker alike. "Be safe around Halloween ... and trains," says the copy. Agency: McCann Melbourne.
  • Wearing a Fake Ebola Hazmat Suit for Halloween? Donate a Real One Instead

    30 Oct 2014 | 7:05 am
    Planning to dress up in fake ebola hazmat gear for Halloween? That's awfully douchey, don't you think? Nonprofit humanitarian group Doctors of the World has an idea, though. Why not join the "More Than a Costume" campaign and help pay for real protective equipment used by medical professionals battling ebola in West Africa? "Health workers needs a new hazmat suit for each of their rotations, and estimates indicate that over 1 million suits will be needed in the next six weeks," says the organization. For $1 you can donate a glove, and $5 buys a mask. You can donate…
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    Brains on Fire

  • Crisis as a Turning Point

    John Moore
    30 Oct 2014 | 6:39 am
    These days when I’m out spreading the gospel of THE PASSION CONVERSATION I tell a seldom-heard story about Whole Foods Market that helped to shape the culture of the company in its early days. I use this story to introduce the importance of knowing the “Founder’s Story” as a way to spark passion with employees and customers. This story about Whole Foods Market goes beyond the founding of the company and to the moment the company knew it had made an indelible emotional connection with employees and customers. What people do not know is before Whole Foods Market could become a…
  • Are you great to work with?

    Robbin Phillips
    29 Oct 2014 | 6:27 am
    Oh, how I love this photo of John and Geno presenting together at WOMMFest in Chicago. The other day I caught myself thanking one of our partners by saying: “We all love to work with you guys.” And it got me wondering, what makes someone great to work with, outside of your company or internally? I started making a little running list beside my desk of things I love about the folks I get to work with every day. Here’s the list I gathered while I was asking myself “what makes someone great to work with”: 1. I asked someone a question and I loved this quick response, “I…
  • Make Sense, Not Noise

    Amy Taylor
    28 Oct 2014 | 6:28 am
    Among the handful of golden rules for brands on social media, you’ll find this tidbit of wisdom: Don’t force your way into a conversation; join a conversation when the opportunity arises, it makes sense and feels natural.  Those of us in marketing have had time to hone our skills. We’re very familiar with the sound of those obvious and less-obvious doors opening amongst the daily flurry of tweets. But what about brands with a little less social experience under their belts. We’ve all seen the occasionally awkward tweet. ExampleTweeter tweets “What a…
  • We are the stories we tell.

    Robbin Phillips
    27 Oct 2014 | 6:47 am
    Alaina, on one of her many adventures! Last Thursday night I had another personal reminder of the power of story. One of our west coast clients and friend, Alaina, was in town doing some research with the team. After work, a bunch of us stepped across the street for a pitcher or two of margaritas. It was one of those days that just begged for being outside sipping on something cool. The weather in our neck of the woods is just amazing in October. I asked her, “So. What’s your story? How did you come to do the work you do?” She proceeded to tell us some of the most amazing (and funny)…
  • Friday Fotos | Edition 30

    Amy Taylor
    24 Oct 2014 | 11:12 am
    That’s where we meat.  Photographic inception Fall has fallen in #yeahTHATgreenville Sugar, sweetness and smiles. That’s our Emily. And Lu was all, “Whoa. There’s a mouse in the house! Wait. No. It’s just a tiny cat.” The post Friday Fotos | Edition 30 appeared first on Brains on Fire.
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    Movéo: Get There

  • Content Marketing Can Build Lead Generation – If It’s Done Right

    Movéo Team
    29 Oct 2014 | 6:30 am
    Content marketing is central to the conversation around digital marketing, but the term is often used as a catchall. To create content that truly drives leads and conversions, first define the strategy. The Content Marketing Institute (CMI) writes: Content marketing’s purpose is to attract and retain customers by consistently creating and curating relevant and valuable content with the intention of changing or enhancing consumer behavior. It is an ongoing process that is best integrated into your overall marketing strategy, and it focuses on owning media, not renting it. What makes…
  • Moving from Data to Action: A Primer

    Movéo Team
    27 Oct 2014 | 6:30 am
    Marketing data provide a fascinating insight into your business and its reach, but marveling at this information is not enough. To create impact, marketers need to take action. Here are five ways that marketers can take data points and turn them into tangible actions and initiatives: Use data-driven insights to adjust targeting. The information from marketing data improves your understanding of who engages with your digital content and becomes a lead. Use this information to improve buyer personas and adjust marketing strategies accordingly. Create integrated campaigns across platforms. If…
  • Analyzing B2B ROI In a Shifting Marketing Landscape

    Movéo Team
    20 Oct 2014 | 6:53 am
    In an increasingly social landscape, sales are generally made as a result of influence and messaging across multiple channels. This can confuse analytics and cause marketers to give up on the goal of creating truly data-driven strategies. Don’t let these challenges discourage your new data-based approach. Instead, learn to determine the value of online marketing investments through both tangible and intangible benefits. What are your goals? First of all, set goals for your digital marketing. This should of course include sales leads and conversions, but don’t stop there. Consider…
  • Data Vs. Privacy: The Great Debate

    Movéo Team
    17 Oct 2014 | 6:30 am
    We all know that data analysis can improve our effectiveness as B2B marketers, but it’s important to balance our desire for data with a facet of digital life that’s currently in the spotlight: privacy. Now more than ever, consumers are looking for transparency from the companies they do business with, and privacy protection is a concern that extends well beyond marketing and into global news. So how can you balance the promise of data with a responsible approach to consumer privacy? Be transparent and allow opt-outs. Let consumers know what you’re doing. Have a terms of service…
  • Understanding the Significance of Your Data

    Movéo Team
    15 Oct 2014 | 6:30 am
    With so much data to process, it can be tempting to view the slightest variation in ROI from one channel or campaign to another as evidence for a total shift in approach. As a smart marketer, you must know when to ignore this impulse. Data is only as valuable as your understanding of it. To know what to do with your analytics, you need to consider what they are really telling you. What information is significant and what is just noise? Significance For a finding to be statistically significant, it must fall outside patterns of expected variation. Statistical significance has a specific…
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    The Name Inspector

  • Namificationology just got serious

    The Name Inspector
    13 Oct 2014 | 10:43 am
    The Name Inspector might seem a tad obsessed with company names that end with the -ify suffix (like Spotify). Last year he released a chart showing the crazy growth of this naming fad. And now here he is with another chart! But bear with him. The indulgence of this obsession has allowed The Name Inspector to hone some analytical tools that will be very useful, both for doing research into naming trends (this study in namificationology being just the first example), and for adding astounding analytical depth to the strategic thinking that goes into client projects. The Name Inspector’s…
  • Microstyle in Turkish!

    The Name Inspector
    20 Aug 2014 | 10:50 am
    The Name Inspector is pleased to report that the Turkish translation of Microstyle has been published by BZD Yayincilik! It actually happened a while ago but only recently came to his attention. So now there are Chinese, Korean, Taiwanese, and Turkish editions out there. A Brazilian edition is supposed to be in the works, but still no word on that.
  • Naming fad visualized: Did Spotify start it?

    The Name Inspector
    26 Jul 2013 | 12:15 pm
    Back in 2011 The Name Inspector wrote a post about the proliferation of startup names that make creative use of the suffix -ify, such as Spotify. At the time he deemed the trend “disturbifying”, identifying about a dozen and a half examples. Those were simpler times. If The Name Inspector had realized, in all his innocence, just how deep this rabbit hole goes, he might have chosen to live with his comfortable illusions. But let’s face it: The Name Inspector is a red pill kinda guy. So he kept saving new examples of -ify names on his Pinterest “Wall of…
  • Ronald Johnson

    The Name Inspector
    11 Mar 2013 | 4:41 pm
    The Name Inspector has had a hard time writing this post. The reason is a sad one: his father died in January. It isn’t so much that grieving has made it impossible to work. Rather, The Name Inspector has had the impulse to announce this news and to offer some kind of tribute, yet has been hesitant to step out of the safe third-person space he’s created for himself on this blog. But here we go. For this post The Name Inspector is going to be me, and I’m going to tell you a little about my dad Ronald Johnson, who has influenced me more than I sometimes recognize. Dad was a…
  • Fab is!

    The Name Inspector
    8 Jun 2012 | 11:16 am
    It’s been a while since The Name Inspector did a regular old post on a great name. So you know what’s a great name? Fab, that’s what. As in, the daily-deal site that features art prints, t-shirts, jewelry, furniture, and other designy things. At a mere three letters, this name is the ultimate in brevity, but gets a lot of bang for its buck. Fab stands in for two words, both right for the site. One, of course, is the word fabulous, which expresses a superlatively positive opinion, and is frequently uttered, in The Name Inspector’s imagination at least, by…
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    The Fresh Peel // Ripe Brand Strategy. Juicy Insights and Trends.

  • Six Steps to Successfully Promote an Event Using Any Social Media

    Dave Landry
    11 Oct 2014 | 8:21 am
    Social media can be a wonderful tool to plan events, but can also be overwhelming as to where to start. Which site works best? Is this hashtag going to work? Let’s get rid of the chaos and break down each step into manageable pieces that can be applied to any social media site. Image Source:     Step One: Create an Events Page, 3 months before. Think of this as the mothership of the event. All social sites are connected through it, and all information about the event is on it. Contact information, engaging content, as well as bios of all the participants should be…
  • Changing Consumer Behaviors: Michelin’s Road Usage Lab

    6 Oct 2014 | 7:12 pm
    Michelin’s most recent campaign wants you to think differently about winter and driving. In fact, everything you know about driving in the winter elements is wrong. Well maybe not everything you know, but everything you know about your tires in winter weather. With a series of videos and infographics focusing on winter driving myths, Michelin is trying to put the idea of winter tires into the minds of consumers, ultimately changing consumer behaviors. Depending on where you live, there are a lot of ideas on how you should drive in the winter elements. But as Michelin does a good job of…
  • Your Brain on Social

    Dave Landry
    3 Oct 2014 | 1:55 pm
      This is your brain … AND THIS IS YOUR BRAIN ON SOCIAL! Any questions? Who can forget the image of eggs frying in a pan from the public service announcement offered by The Partnership for a Drug Free America. That commercial launched their multi-million dollar advertising campaign back in 1987 and overall it was considered a success even named the number eleven best commercial of all time by TV Guide.   PLEASURE OR ADDICTION? The comparison of something frying in a pan to the effects of narcotics and other drugs on the human brain was meant to bring awareness of the dangers of…
  • The IKEA Time Travel Continues #IKEAtimetravel

    Chris Wilson
    18 Sep 2014 | 5:50 am
    IKEA’s time traveling experiment and edgy advertianment series continues with a new experience. This time hypnotist Justin Tranz guides young couple Jeff and Beth through the next big stages of their life. Be sure to check out the first video in there series if you haven’t seen it already: IKEA Hypnotizes Shoppers Into the Future #IKEAtimetravel.
  • IKEA Hypnotizes Shoppers Into the Future #IKEAtimetravel

    Chris Wilson
    20 Aug 2014 | 10:17 am
    IKEA probably isn’t a brand that you think of when you think of extreme or edgy when it comes to advertising, but their latest campaign exactly that. The brand teamed up with hypnotist Justin Tranz to hypnotize young couples and then guide them through a journey into their future. The whole thing is entertaining and well… a little weird. You’ll have to watch it for yourself and let us know what you think! And be sure to lookout for yoga instructor George the next time you are in IKEA.
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  • Project Food Street - Stockbroker Surrey

    16 Oct 2014 | 9:22 am
    Project Food Street - Stockbroker Surrey - featuring the Cartisans - Fabulous Food Artisans and their Mobile Carts & Vintage Vans - Heroes of Britain's Street Food Revolution
  • Turtle Bay: Crawley-by-Gatwick's New Caribbean Restaurant

    25 Aug 2014 | 12:53 am
    Turtle Bay: Caribbean Restaurant - Big-bang or slow-burn launch?
  • Pre-Launch: 5ive Trees - Crawley-by-Gatwick's Culinary Quarter

    19 Jun 2014 | 1:00 am
    Pre-Launch: 5ive Trees - Crawley-by-Gatwick's Culinary Quarter. How to first collaborate with your competitors to increase the size of your market, then compete with them for a share of that bigger market.
  • Marco's Hand-Crafted Pizza

    7 Jun 2014 | 11:28 pm
    Marco's Hand-Crafted Pizza: Wealdonia's Culinary Country
  • Brand Horsham: Piazza in Italia

    24 Apr 2014 | 5:33 pm
    'Brand' the Marketect says: "Tourism brand owners such as the Italian State Tourism Board should co-brand with local branding campaigns and events in their key markets." Note: Compare and contrast Horsham's positioning with its neighbour Crawley's efforts.
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  • Outreach & Environmental Names

    12 Oct 2014 | 5:33 am
    In this day and age of people giving back to their communities, it is refreshing to find companies doing the same. Corporate images are changing for the better as companies of all sizes find ways to “go green” or help kids or even third world countries. And, of course, these outreach and environmental programs need memorable ... read more
  • What Must Your New Name Do?

    20 Jul 2014 | 4:02 am
    A simple enough question that we’ve asked for over 20 years. The answers range from the deceptively simple: “Sell itself” to the overly ambitious: “Telegraph our brand positioning, differentiate from the competition, improve customer loyalty, catch the attention of prospects and grow our revenues while increasing our market share.” But what if we change the ... read more
  • When Naming, Simple Is Better

    18 Feb 2014 | 3:41 pm
    When it comes to naming, simple is usually better. We believe this is true regardless of your budget. You are always battling for attention and today, in almost any venue, there seems to be more clutter and noise than ever before. Take the upheaval currently going on in the healthcare space with the Affordable Care ... read more
  • Name Selection – Get the Right People on the Bus

    8 Jul 2013 | 8:15 am
    In Jim Collins’ book, Good to Great, an entire chapter is devoted to describing the importance of getting the right people on the bus (working for the company), the wrong people off the bus, and the right people in the right seats. One of Jim’s governing principles is, even in the direst of circumstances, to ... read more
  • Smooth Sailing: Is it possible to rebrand and rename painlessly?

    11 Mar 2013 | 7:07 am
    Many companies underestimate the time required to integrate brands from a merger. The United and Continental airlines deal is a good example. Close to three years after the merger that was announced in May 2010, WSJ, United has only recently finished rebranding its former “Continental” airplanes as “United”, and is still working to completely combine ... read more
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  • Strike Up the Band: Microsoft Wearable "As Open as You Can Get"

    30 Oct 2014 | 9:43 am
    Health-tracking monitors and wearable tech are red hot. Wearables from FitBit, Nike, Samsung and Garmin have led the way on the fitness device front, while the Apple Watch is coming next year. Now Microsoft is getting a jump on its longtime rival with the announcement of the (drum roll, please) Microsoft Band wearable health tracker. The pitch is simple, and alluring: "Introducing the smart band from Microsoft. Live healthier, be more productive, and stay connected with the people and moments that matter most. Powered by Microsoft Health."[more] Microsoft Health is a new…
  • Eco-Chic: Lexus, Kering Encourage Young Designers to Think Sustainably

    30 Oct 2014 | 8:33 am
    These days, more and more consumers are demanding excellent design that doesn't compromise on environmental integrity as the greening of consumption continues to evolve. Now two leaders in the luxury realm—French multinational fashion conglomerate Kering and Toyota-owned automaker Lexus—are embracing their ability to act as sustainability advocates with a global platform. Kering, whose stable of designer brands includes Gucci, Bottega Veneta, Alexander McQueen, Christopher Kane and Stella McCartney, has demonstrated its investment in up-and-coming sustainable fashion stewards…
  • Brand News: Apple's Cook Comes Out, Microsoft Band and more

    30 Oct 2014 | 7:12 am
    TOP STORIES Apple CEO Tim Cook says he's "proud to be gay" in Bloomberg Businessweek public coming out essay following LGBT rights speech (above) as his company looks to sell iPhone in Iran while CurrentC, rival mobile-payment system to Apple Pay, is hacked. Microsoft unveils Microsoft Band fitness wearable as it finishes round of previously announced layoffs. Burger King clears antitrust hurdle with Tim Hortons deal. Kohl's launches badly needed makeover and details Thanksgiving opening plan. SodaStream shifts toward carbonated water and…
  • LeBron James Homecoming is a Slam Dunkin' Donuts for Brand Partners

    29 Oct 2014 | 3:21 pm
    The return of LeBron James to Cleveland is being trumpeted as "the biggest sports homecoming of this generation" and "the hottest ticket" in the NBA—and has been heralded by the plethora of brands he endorses, including Beats by Dre and Sprite, too. While some find the story of the two-time NBA champ returning to northern Ohio to bring some victories to his home state uplifting (a new baby girl just sweetening the saga), some critics think the narrative has been driven home one too many times. Fans, however, seem to be on the uplifting end of that spectrum—along with his brand…
  • McDonald's Not Confirmin' Lovin' Beats Hatin' Tagline—or Any Super Bowl Ad

    29 Oct 2014 | 1:57 pm
    For Super Bowl XLIX on Feb. 1, McDonald's is reportedly leaving its "I'm Lovin' It" tagline on the sidelines as it spotlights a new slogan with a similar ring but a very current vibe: "Lovin' Beats Hatin'," as the Wall Street Journal reported based on sources. If the proverbial "people familar with the matter" are correct, the slogan is intended "to spread happiness in the face of internet hate" but won't replace its long-running slogan, its first global ad campaign (created by DDB), that launched in Sept. 2003. Long a target by activists, McDonald's U.S. is now in the midst of a…
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    Logo Design Blog

  • How custom web design benefits your business

    Ben Johnson
    30 Oct 2014 | 4:38 am
    Competition and challenging environment is the push that keeps the business going and running effectively. It is a core part of the industry and business world. Before technological advancement, the intensity of global competition was not as high as it is now. Technological development made our lives easy with innovative ideas and thoughts for industries  [ Read More ]
  • Why Bigger Isn’t Better for a Logo Design

    Ben Johnson
    29 Oct 2014 | 4:10 am
    Generally we tend to believe that bigger images or designs are always better. Whatever looks bold of an intrinsic value, will punch more or get you more viewership. But that’s not how it works in the logo design industry, especially if we are talking about such symbols that are designed for mobile applications. You should  [ Read More ]
  • How to choose a professional website maker for your website

    Ben Johnson
    29 Oct 2014 | 2:44 am
    Success comes to those projects which are professionally executed and well-planned. The thought process or the planning process, along with the execution phase must be synchronized to deliver 100% in the project. Some ideas, though, look good on paper but fail when they are executed for the business. This is because these ideas haven’t been  [ Read More ]
  • Significant role of effective coordination between logo maker and the client

    Ben Johnson
    28 Oct 2014 | 12:34 am
    Every project needs strong coordination and effective communication to fulfill the goal. Effective communication strengthens the chances of project success. Project planning on one side, but its proper execution is totally dependent on coordination. For your logo project, you need to look beyond your individual interests and coordinate with the logo maker to get the  [ Read More ]
  • The true cost of free logo generator

    Ben Johnson
    25 Oct 2014 | 12:00 am
    To set up a strong marketing foundation of a business, you need a strong brand identity. You might have come across various design offers but should you really use these free offers for your professional brand logo. Actually, you must pay no heed in accepting such free offers when it is a matter of your  [ Read More ]
  • add this feed to my.Alltop - the branding gavel, brand communication expert, nigeria brand consultant, social media expert

  • Content management& Social media campaign lessons from ‘Akeelah and The Bee’

    30 Oct 2014 | 5:08 am
    Success in content marketing or social media campaigns require a lot of adaptations. It is a continuous school of learning. Those who can not learn, listen and adapt have no future in this field. Making a headway requires full observation, attention and time. No wonder many run out of gas a few week after their […]
  • 7 ways to enjoy stellar engagement with stakeholders

    13 Oct 2014 | 7:49 am
    Brands, whether personal, products, corporate, without engagement is a water of time and resources. Engagement speaks volumes about passion, commitment, loyalty and ‘likeability’ between two entities. In this sense, a relationship between brand and desired targets. It is inability of most brands to enjoy deeper engagement with desired audience that eventually leads to shut down. […]
  • Linda Ikeji: Plagiarism, Internet business & 7 lessons we can learn

    9 Oct 2014 | 7:35 am
    It is no longer news, a leading Nigerian popular entertainment blogger, Miss Linda Ikeji, who runs has been in the news for close to a week plus in fact her platform is presently pull down by its host- Google. Google official had come out to say pulling down the platform is not a personal […]
  • Nigeria organizations’ business communication experiment with social tools

    6 Oct 2014 | 7:42 am
    Business communication around the world has been altered for good. No one can remain statics in their strategy and hope to be upbeat. Nigeria organizations had also seen this need and everyone is trying to inculcate social tools into their corporate and business communication strategy. We have on record around the world that many Chief […]
  • How to build entertainment brand: Case study of Noluthando Malope & Helen Paul

    28 Sep 2014 | 4:55 am
    Entertainment industry has become a Multi -Million Dollars industry. The Jim Carry, Eddy Murphy, Will Smith, Oprah Winfrey, Chris Rock, Tyler Perry of this World has gained global influence and have changed their personal and others’ lives by going through furnace to build a strong  industry brand out of nothing. In Nigeria, the likes of […]
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    RadiantBrands Blog

  • Breaking Bad: A real brand story about a pretend Albuquerque

    Steven Donaldson
    23 Oct 2014 | 1:34 pm
    Breaking Bad is a critically acclaimed show based in Albuquerque about a high school chemistry teacher becoming a major drug dealer. Though the show ended, it’s still happening. Not just in syndication, but also because Breaking Bad is now part of the “brand experience” of Albuquerque. There is a fascinating link on the Convention and Visitors Bureau site. The city is promoting “tours” of locations that were used in the series. And you can listen to an interview with the mayor of Albuquerque who claims this strategy has radically increased the number of visitors…
  • A curious case of place branding: San Francisco

    Steven Donaldson
    26 Aug 2014 | 6:00 am
    Most people take the name San Francisco for granted. It’s truly an international icon. In this amazing city on the Golden Gate, everything is memorable – the waterfront, the Ferry Building, the architecture and, of course, San Francisco Bay. But this name was not a slam dunk. San Francisco, 1851 During the backwater days of the 1840’s, California was not a state or even a territory, but an insignificant part of Mexico’s territories. California comprised vast areas of land sparsely populated by Native Americans and Mexican landowners who only recently were ceded the land…
  • College brands - What’s in a name? Everything

    Steven Donaldson
    15 Jul 2014 | 12:12 pm
    Would you rather go to Contra Costa Community College or Contra Costa College? How about Vista Community College or Berkeley City College? Building a brand derives from understanding how names are perceived and what meaning is attached to them. And over time, this changes for the market and your target audience. The evolution of community colleges is a fascinating one. Originally known as “junior colleges”, they were created to help adjust to the overwhelming amount of G.I.s returning home from WWII and able to attend college, according to the G.I. Bill. The junior college system…
  • How People Search for Healthcare – like everything else, online, mobile and fast

    Steven Donaldson
    17 Dec 2013 | 8:32 pm
    Why a Mobile and Online Healthcare Marketing Strategy is Essential The vast majority of individuals and families seeking healthcare services are using web search to compare costs, services and local availability of healthcare programs. This is especially true when it comes for nursing home care and senior related services. And, based on a recent Wall Street Journal article (12/16/13), the ad spend by health insurers has more than doubled in one year:  $194 million  from Oct. 1 to Nov. 10 alone, according to Kantar Media, which tracks insurance advertising. That isn’t far below the…
  • How can nonprofit brands focus on real value?

    Steven Donaldson
    25 Oct 2013 | 12:16 pm
    Not-for-profit organizations often do not think of themselves as brands. They think in terms of their mission: providing needed services, helping the poor, championing a better world. However, they are brands that deliver real value and have a public image and loyal followings. Organizations such as Amnesty International, Doctors without Borders  and United Way are reshaping themselves and now have the challenge of proving their value. The organization Charity Navigator, founded in 2001, developed a rating system for nonprofits which evaluates charities on what they consider good financial…
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    Executive Resume Branding

  • LinkedIn Company Pages: A Prime Executive Job Search Resource

    Meg Guiseppi
    28 Oct 2014 | 3:57 am
    LinkedIn Company Pages: A Prime Executive Job Search Resource is a post from: Executive Resume Branding Once you’ve determined which companies you’re targeting for your job search, you’ll need to research each one for various information: Services and/or products Market and customers Company leaders Hiring managers Competitors Industry trends Recent history of successes and failures Financials Job openings You’ll need this information for your own due diligence (is this a healthy company that’s going to be a mutual good fit?), and to identify each…
  • How Transitioning Military Leaders Can Stand Out in Job Search

    Meg Guiseppi
    21 Oct 2014 | 3:27 am
    How Transitioning Military Leaders Can Stand Out in Job Search is a post from: Executive Resume Branding   A few months ago Vera Steiner Blore, founder of the Military Leaders in Transition forum, reached out to me for an interview. My answers to her spot-on questions — including links to other posts I’ve written — form the basis of a solid roadmap for successful job search . . . for transitioning military leaders, and any executive: 1. Why is it so vital for senior executives to use social media as part of their executive job search? First, and foremost, senior executives need to…
  • How Important Are Cover Letters for Your Executive Resume?

    Meg Guiseppi
    7 Oct 2014 | 3:35 am
    How Important Are Cover Letters for Your Executive Resume? is a post from: Executive Resume Branding Now that you’ve defined your personal brand and built your executive resume around your promise of value to your target employers, you’re ready to get your resume out there. But it’s been more than 5 years since you were in a job search. Back then, you knew it was important to include a cover letter with your resume. Do you still need one? Or is the cover letter a dying relic? If you’re mostly responding to job board postings, you probably don’t need a cover letter. Be aware that,…
  • Twitter Time-Saving Personal Branding Tips

    Meg Guiseppi
    30 Sep 2014 | 5:33 am
    Twitter Time-Saving Personal Branding Tips is a post from: Executive Resume Branding How to tweet wisely in about 10 to 15 minutes a day, a few times a week.   In my practice, I rarely come across executive job seekers who are actively leveraging Twitter to help them land jobs. The few who even have Twitter accounts put up a few tweets initially, and then let it go. Their Twitter stream stopped dead months or years ago. This doesn’t look very good, and could be detrimental to them. A Twitter account that’s collecting cobwebs says “I don’t really know much or care to know…
  • Don’t Write Your Executive Resume or LinkedIn Profile!

    Meg Guiseppi
    23 Sep 2014 | 4:14 am
    Don’t Write Your Executive Resume or LinkedIn Profile! is a post from: Executive Resume Branding . . . until you do these 3 important things first to prepare. The other day I was speaking with a senior-level executive job seeker in the healthcare industry who said she was not getting much response to her resume. We reviewed it together, and I asked her what kinds of jobs she was targeting, and in which industry. Her answer was one I hear often. “Well, that’s the thing. I know I’m best suited to move into [kinds of jobs], but I’m very interested in several other industries and…
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  • What is the Future of Airline Loyalty in the Age of the Connected Traveller? Five questions to wake airlines up

    Shubhodeep Pal
    30 Oct 2014 | 5:43 am
    Something’s gotta give. I write this, not only as a consultant on digital communication and social marketing, but also as one of the millions of passengers who fly frequently enough to be in the twilight zone between occasional flyers and frequent flyers. I am frustrated by the outdated airline loyalty model that airlines still follow. I am annoyed by the lack of recognition of the simple fact that there can be no loyalty without gratification (I will not fly your airline frequently if I have to wait to earn 25,000 miles for my first reward). And I am disappointed that airlines won’t…
  • Which were the best airport marketing campaigns from the third quarter of 2014? Find out in our Airport Marketing Benchmark Report

    Shubhodeep Pal
    27 Oct 2014 | 4:30 am
    In a world of short attention spans and increasing options, advertising is undergoing an unprecedented change. Our latest airport marketing benchmark report highlights the airport brands that are developing strategies that will resonate with 21st-century travellers. Online content helps people express emotion and connect with each other around shared passions. Users want to interact through sharing, commenting and joining a conversation. Airport brands can leverage these passions and conversations to forge deeper bonds with their passengers. Discover the 15 most innovative airport marketing…
  • Airline Social Media Outlook 2015: Budget, Challenges and Metrics

    Li Guen
    23 Oct 2014 | 11:47 pm
    Social Media for Airlines: Now and Tomorrow Social media marketing has secured a firm position in the marketing strategies of most airlines. Yet, many executives see a chasm between where airlines are and where they should be in leveraging social media to achieve business goals. Conducted since 2010, SimpliFlying Airlines Social Media Outlook Survey has been providing insight into airlines’ use of social media to achieve business goals. This year’s survey asked ten questions to 148 executives representing 87 airlines across five regions including APAC, EMEA, Europe, America, Africa and…
  • Ryanair has a Great Brand. What is the Secret to its Success?

    Marco Serusi
    22 Oct 2014 | 1:22 am
    Ryanair has a great brand It sounds counter-intuitive but it’s true. The Ryanair brand is smart, and other airlines have much to learn from it. What is the secret to its astounding success? Read on to find out. The Ryanair brand is built on a solid foundation and personified by its CEO — with his outrageous comments and cost-cutting proposals. A brand that is reflected in any aspect of the company and that sends users a very clear message: This is a cheap airline, expect nothing else. Its customer service is infamous, as are its excess fees, but its balance sheet proves passengers…
  • Which were the best airline marketing campaigns in September 2014? Find out in our Airline Marketing Benchmark Report

    Shubhodeep Pal
    19 Oct 2014 | 11:36 pm
    Jointly produced by SimpliFlying, and industry and consumer trends research agency,, the highly-acclaimed Airline Marketing Benchmark Report analyses a wide range of airline marketing case studies each month. Disover 15 new innovative airline marketing campaigns. Every month. The monthly report contains a selection of the 15 most innovative marketing and advertising campaigns launched by airlines around the world and assesses their impact. If you are a numbers person, you’d love our report too! What’s in this month’s report? A wide range of case studies…
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    Unbound Edition

  • Value, Values & Value Systems: Financial Brands in Flux

    Davis Brand Capital
    30 Oct 2014 | 8:40 am
    October turned out to be a “mens horribilis” for the financial sector, an industry that has yet to properly recover from 2008’s ripple effects. The New York Federal Reserve Bank was subject to secret recordings taped by an internal whistleblower, the S&P 500 fell below the 200-day-moving average for the first time since November 2012, and Pimco experienced massive outflows in the early days of Bill Gross’ departure. And these events are nothing compared to the much larger woes ailing all financial brands – an ongoing trust deficit and an influx of new, surprising and aggressive…
  • Moving In, Closer

    Davis Brand Capital
    30 Oct 2014 | 8:40 am
    Understanding and serving consumers’ needs requires new thinking and new ways of interacting. Virgin’s Richard Branson, for example, muses about the possibility of Virgin Money bringing to market the first currency of the future in collaboration with the likes of Twitter-founder Jack Dorsey. Long-established financial brands are also exploring creative avenues by which to better connect with consumers. The Federal Reserve Bank of St. Louis recently opened the Inside the Economy Museum in its downtown St. Louis location to showcase what an intrinsic role consumers play in the economy.
  • Between a Rockand a Hard Place

    Davis Brand Capital
    30 Oct 2014 | 8:40 am
    Financial services brands are in a tough spot. Heavily regulated, traditional, sleepy financial brands are being forced to play catch up with a marketplace that bears no resemblance to that of 2008. Since the Great Recession, consumer expectations of brands have skyrocketed, in good measure due to nimbler, tech-driven and entirely consumer-focused enterprises, like Amazon and Facebook. Consumers now expect brands to be responsive (react at the click of a button or swipe of a screen), involved (provide ways to ask and give opinions) and convincing (stand for real values). Not surprisingly,…
  • A New Kind of Playing Field

    Davis Brand Capital
    30 Oct 2014 | 8:40 am
    Financial brands are entering a new kind of Wild West, trying to ascertain what the future will hold, which values will last and how to create new economic value in this uncertain frontier.  An increasing number of financial brands realize that learning by doing may hold some promise, particularly with technology companies increasingly peeling off the most profitable parts of finance. This new playing field also has real economic repercussions for brand value. Look no further than the 2013 Davis Brand Capital 25 and Interbrand’s Best Global Brands 2014. In both instances, the first five…
  • Changing Value & Values

    Davis Brand Capital
    30 Oct 2014 | 8:40 am
    Here are some troubling facts: 48 percent of Americans admit they don’t know who runs the Federal Reserve and 17 percent think Alan Greenspan is still at the System’s helm. Only 26 percent of Americans have confidence in banks, and just 21 percent have confidence in big business. At the same time, 41 percent of U.S. adults, or more than 92 million people living in America, gave themselves a C, D, or F on their knowledge of personal finance. And that’s not all. Millennials, who came of age during the 2008 crisis, are a big problem for mainstream financial brands. The 80-million-strong…
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    GIRVIN | Strategic Branding Blog

  • The Layers of Meaning

    28 Oct 2014 | 9:00 am
    There is a sign, and beneath that sign is another sign. Brands and palimpsest, the layers of content. When I was working in Paris, I marveled at the old shopfronts and the signing on signing — a new sign, on an old sign. You’ve seen them in your town. An old sign becomes a new sign. That legacy is vanishing in the realm of the digital age, since most signing these days isn’t done by hand, with paint, but rather is a digital pixelation of content, sprayed, extruded, cut or burnt as an light-borne incision. This, however, stroked by hand: And when I studied at the Oxford University, as an…
  • The Seeing Hand

    23 Oct 2014 | 9:00 am
    And the Emotions of The Skin The realm of touch and brand holism. There are people that talk about their 360º branding experience. I talk to them, walk a ways with them. And watch. When you think about brand experience, the query point will be what feeling does the designer have? How…sensual are they? For example, when they come into a space, what do they do? Touch, for example? Walking that talk with a designer for the experiencer — you’ll see them stop, sniff, pause. And most likely — touch everything. Sensualists touch everything, look attentively and deeply, and smell what’s…
  • What is your style?

    21 Oct 2014 | 9:00 am
    The Signature of Your Presence You have style. Sure, there are your clothes. Your shoes. Your hair Your house, your apartment, your car — and the summary of your brand relationships. Then there is the style of you. Who are you — what do you stand for? What do you care for, and what do you care about? When you think about that sense of touch — the touch of you, on others — the depth of your caring, and the things that you care about, is there is a synchrony? As brand strategists and designers, understanding the nature of personal style — the sphere of expression, that can extend to…
  • The Script of Being

    9 Oct 2014 | 9:00 am
    Who are you, anyway? In several recent conversations with client companies, there has been a gesture to a kind of invention — like: “make me something I’m not.” “trying to look, speak, sound and feel like something” else. “I don’t like how we look.” “I don’t like our messaging.” “I don’t like…” The point is truth. And your being in truth. You need to be who you are. If your brandpath is to evolve, then a leader, a team, a brand’s cultural community needs to build out that solution and pathway to that evolution or revolution, as the…
  • Is your brand athletic?

    7 Oct 2014 | 10:00 am
    In the game of games, resilience, strength, perception matter. So too in brands. To the allegory of sports, as a gamesman, I tend to contemplate allegory, conceptual alignments, metaphors. Think poetry. Flow. Focus. Speed. Strength. Perception. Flow: In the grace of movement, there is a link between the mind and focus and the physical regimen to align psyche and physic. Speed: flabby brands can’t move, they can’t make up their minds about “what to do,” and they linger in lassitude and apathy. Strength: a brand that has a strong and committed culture [team, attitude and internal…
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  • Inspiration For Healthcare Marketers: Excellence in Brand Experience Awards

    Eric Brody
    21 Oct 2014 | 1:40 pm
    The Hub Magazine just announced their 2014 Excellence in the Brand Experience awards. The Hub Prize honors excellence in the brand experience, which they define as each and every opportunity to make or break the brand promise to a customer (shopper, consumer or business). A key consideration is whether the...
  • Cleveland Clinic & Best Global Brands Study

    Eric Brody
    20 Oct 2014 | 11:14 am
    The Cleveland Clinic might not formally make the cut as one of the Top 100 Best Global Brands. But within the world of healthcare, it’s certainly one of the chart toppers as it’s a brand that has the power to change the world. Interbrand’s Best Global Brands Study is the...
  • What Tiffany’s and healthcare marketing should have in common

    Eric Brody
    6 Oct 2014 | 1:33 pm
    I came across this ad from Tiffany’s. This simple, sophisticated piece of communication that says a lot, without saying a single word. But you still get it, right? It’s the power of that little blue box and the “love” inside. What can healthcare marketers learn from Tiffany & Co? 1....
  • A “not pretty, but beautiful” Gibson guitar and healthcare branding

    Rick Zaniboni
    5 Oct 2014 | 4:51 pm
    “Not pretty” can be beautiful.  Open, sincere and honest works best in healthcare branding. Hospitals are under intensifying pressure on so many fronts. Regulators are expecting the impossible; better, faster and cheaper, and the public is no longer the voiceless, captive audience, but consumers of healthcare with the ability to broadcast to...
  • What healthcare marketers can learn from Umpqua Bank

    Eric Brody
    27 Sep 2014 | 7:05 pm
      The answer to this question is – a lot. Because this bank has carved out its own space, shaped it based on its vision and executed against it meticulously. Umpqua Bank doesn’t take its cues from other banks. Certainly there are “antes” that they must deliver, as they are...
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    Cotter Visual » Blog

  • New Slant On K-Swiss Visual Brand

    8 Oct 2014 | 10:41 am
    New logos usually mark a change of direction for a brand. K-Swiss and its newly launched brand identity and logo showcases a new “slant”. The company says it is in a period of resurgence and needed a refresh to reflect that. And that change of direction is literal. They have retained the long-term equity in their color combination and their shield icon. Here are the visual changes, as we see them: Shield Icon The five stripes and the angles in the letters “K” and “S” slant at a 58-degree angle upward instead of downward representing a rise in momentum for the company as opposed to…
  • Brands and 9/11… What Not To Say On A Bad Day

    16 Sep 2014 | 8:33 am
    How do brands post on 9/11? How can brands insert themselves into the conversation without seeming opportunistic? How can they show their sincerity? It is a time for people to reflect, remember others and share stories to help heal. The pain is still real. Acknowledging this will be more respectful than anything else a brand can do because whatever they do, they will be criticized. In 2013 AT&T posted this image of a mobile device taking a photo of the NYC skyline with the Tribute in Light searchlights. Although no obvious product placement or brand plug, AT&T was criticized…
  • Creating a Great Logo – a Metamorphosis

    10 Jul 2014 | 7:08 am
    What is your company’s “personality?” Do you know your brand? Before you begin on any marketing or advertising campaign you should be able to define your company brand. We can help you drill down to your core brand identity, so it’s clear. Can you answer these questions? What are your company’s core values? What are your present and future goals for your company? Looking at where you’re headed… try this exercise. Relax your mind. For a moment, let your thoughts flow freely. How do you see your company? How do your customers see your company? Can you use “power words” to…
  • Branding … Good And Bad

    12 Mar 2014 | 1:44 pm
    What makes one brand successful and another a failure? Think through these brand successes and failures and you will be able to see how the many variables of change contribute to their outcomes. Branding Successes Starbucks Icons are built over time through consistent brand experiences, and once this status is reached a company can then minimalize a mark or identity system. Visual brand recognition is just that good with Starbucks. They dropped their brand name and the word ‘coffee’ from their logo. Broad brand awareness is needed if you are to remove a word mark and leave only the logo.
  • Thanks To My Business Partner, Mac!

    25 Jan 2014 | 8:59 am
    Happy Birthday Mac! I want to thank you for helping me earn a living. As a designer for over 35 years I have had an array of working Macs and icompanions. We began in 1989 with a Mac IICX and from there over the years have had a Quadra 700, PowerBook, PowerMac 8500, PowerMac G3, Power Mac G4 Quicksilver, PowerBook Titanium, LaserWriter printer, a variety of mice and keyboards, displays of 17”, 20”, 27”, 30” cinema, iPod Shuffle, iPod Classic, iPad, iPhone 4s and an iMac Aluminum 27”. You have allowed me to be productive and willingly handled all that I have been able to throw at…
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    Profitable Growth

  • Does Your Company Culture Need To Change With The Times? Don’t Sing The Blues; Learn From The Blues.

    Andy Birol
    19 Oct 2014 | 3:14 pm
    Does the strong and deep company culture you have nurtured and sustained still resonate with employees and attract customers? As new generations replace retirees and your customers change, is your company culture still aligned with your company’s goals? If you are thinking your company culture is too embedded to change, consider the most truly American form of music, the Blues, and you will see that if it’s culture can change with the times, so can yours! How so? The Blues as a music form was born out of the roots of slavery and Jim Crow but was first heard across the world through…
  • Go Away to Come Back; Business Lessons From Seven Continents.

    Andy Birol
    14 Aug 2014 | 8:22 pm
    Is the idea of leaving your business as well as your country to see the world absurd? As business owners, we are heads-down focused on our business and driven to make it better. Leaving our business is inconceivable. Or is it? Remember back to your childhood. On sunny days, Mom and Dad made you go outside and play. Before there were play dates, you went to a field with your friends and a ball and decided, what game would you play? Whose team were you on? And what position would you play? Wasn’t it fun? Now that you’re the boss, it doesn’t have to be a summer day. You can get…
  • How to Keep Customers for Life

    Andy Birol
    14 Aug 2014 | 8:11 pm
    By Dan Janal President and Founder PR LEADS Everyone knows it costs less to keep a customer than to sell to a new prospect. Yet, so few people know how to keep a customer for life. I’ve build a considerable empire based on retaining customers and I’d like to share my best ideas with you so you can grow your business. You might have the basics covered, tactics like offering superior customer service, and sending hand-written thank you notes. But I’ve found five foundational truths that you must follow if you want to keep your best customers. 1. You have to offer a superior product or…
  • 10 Warning Signs Your Business is Out of Focus

    Andy Birol
    29 Jun 2014 | 2:00 pm
            Article posted in The Business Journals by Andy Birol, Contributing Writer May 14, 2014 Your business strategy is crystal-clear, sharply-focused, and well-versed – or is it? Do your employees, customers, and vendors really know your core competencies? Are you certain everyone understands your plan to achieve your mission and vision? Click here to read more.  
  • How to find a banker who adds value to your business

    Andy Birol
    25 May 2014 | 7:28 am
            Article posted in The Business Journals by Andy Birol, Contributing Writer May 20, 2014 As long as capitalism survives in the United States, there will be bankers and business owners. Whatever the stage of the business cycle, one will need the other more. If bankers are lending freely, there’s a good chance owners don’t need to borrow (and the reverse is true). Click here to read more.                
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    Executive Career Brand

  • 2 More Favorite Insider Tips for Executive Resume Writing

    Meg Guiseppi
    27 Oct 2014 | 4:05 am
    After more than 20 years in the careers industry – collaborating with executive job seekers to define their personal brand and create their executive resume, LinkedIn profile, biography, cover letters, and other personal marketing collaterals – I’ve innovated and picked up some insider tricks to help my clients stand out above the competition. I recently shared 2 favorite tips that can help elevate the value you offer and catapult your job search forward in my post, 2 of My Favorite Insider Tips for Executive Resume Writing.  Here are two more tips. With adjustments, both of these also…
  • Toxic Executive Job Search Belief: I don’t need to target my resume

    Meg Guiseppi
    20 Oct 2014 | 4:17 am
    You’re deep into executive job search or about to dive into one. If this what you’re thinking, I want to set you straight, and help you get on the right path to landing a great-fit new gig: “First things first. I’ve got to get my resume together.” Today’s job search is a personal marketing campaign. Any marketing initiative begins with knowing who you’re targeting, what their current needs are, and how what you have to offer them will help them meet those needs. You’re not ready to write your resume or LinkedIn profile until you know and can communicate: What kind of…
  • 10 Things You May Not Know About Personal Branding

    Meg Guiseppi
    6 Oct 2014 | 3:44 am
    Do you dismiss personal branding for your executive job search because you think it’s all about self-promotion, and you don’t like to boast about yourself? You’re not alone. Many people are disinterested in personal branding, despite its value and the fact that, since it’s a trending concept, we all hear a lot about it these days. But you say to yourself, “Branding is for products. I’m not a product or a brand. I’m a person!” Well, you’re partly correct. You are not a brand, but you already HAVE a brand. You’re known for being a certain kind of person, with certain…
  • 2 of My Favorite Insider Tips for Executive Resume Writing

    Meg Guiseppi
    29 Sep 2014 | 4:12 am
    Aside from the given personal branding and first-step job search strategies everyone needs to embrace before writing their resume – targeting, research, and relevant keyword development. . . . And resume-writing best practices in terms of value-driven content, formatting, and grammar, Here are 2 tips you may not know for your resume that can help elevate the value you offer and catapult your job search forward. With adjustments, both of these also apply to writing your LinkedIn profile: 1. Add a quote to the “summary” section at the top. Insert a short compelling quote from someone…
  • Serenity Now! Simplify Your Executive Job Search

    Meg Guiseppi
    22 Sep 2014 | 6:45 am
    How much do you really know about today’s executive job search? Do you know which comes first – resume writing, personal branding or targeting? It’s a given that job-hunting these days is a complicated process . . . more so than even a few years ago: The Internet and social media (especially LinkedIn) now play important roles. Personal branding is no longer optional. Applicant Tracking Systems (ATS) have gotten in the way of employers finding best-fit candidates. You need to build a diverse, vibrant online presence that reinforces your personal brand and provides social proof, or risk…
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  • Sigma Systems Gets Exciting New Brand with Distility

    Axle Davids
    9 Oct 2014 | 7:47 am
    Sigma Systems, a global provider of catalogue-driven software solutions for communications, media and high tech companies, approached Distility to refresh its brand in late 2013. The Toronto-based software solutions firm had just acquired Tribold Limited, a younger UK company. As a result, they needed a brand that reflected where they wanted to be in the marketplace moving forward. Sigma Systems Case Study Up Now The new brand strategy refocused the core messages of Sigma Systems, merging the best brand attributes of both Sigma and Tribold. For a full look at the process, check out this case…
  • Toronto Branding Agency Distility in the News

    Axle Davids
    20 May 2014 | 11:52 am
    This month, Distility CEO Axle Davids was quoted in some interesting articles by both The Globe and Mail and The Canadian Press. Here’s the roundup! Distility on Tim Horton’s 50-Year Anniversary via The Canadian Press Tim Horton’s is at a crossroads fifty years into its life – how can it keep its solid brand intact while expanding its offer in an increasingly competitive quick-service market in Canada. Distility comments on the legacy of the brand. See the article here. Distility on SEO in The Globe and Mail It can be tough for a new business to cut through the noise on the…
  • Key Brand Design Elements for a Website: The Checklist Revealed

    Axle Davids
    1 May 2014 | 12:39 pm
    Once you have your brand strategy, it’s critical to know how to talk about brand design elements. Friends of Distility often ask us what the key brand design elements for a project are. Commonly enough, they (or their clients) lack the budget to define a brand that works across all media. So they instead create their brand’s visual identity through one substantial application – usually a website – and they want to know what bases to cover in terms of must-have design elements. What We Tell Them Last week, we avouched that you need more than a checklist of design elements to create…
  • A Descriptive Name Is a Pain to Trademark, Even if You’re Google Glass

    Axle Davids
    28 Apr 2014 | 2:28 pm
    “Glass” is a tough name to trademark when “Google” isn’t tacked on. As you may have noticed, the internet has been buzzing with updates regarding a disputed U.S. trademark application filed by Google, for their yet-to-be-made-public wearable computing device, Google Glass. Given that part of our work at Distility is naming strategy, we’ve found this story to be pretty interesting. What’s Been Happening? Since last year, Google (which owns the federal claim to “Google Glass”) has been trying to lock down a U.S. trademark for the shortened product name…
  • Key Brand Design Elements for a Website

    Axle Davids
    22 Apr 2014 | 9:50 am
    Your brand design elements won’t create a full brand experience without strategy. Friends of Distility often ask us what the key brand design elements of a project are. Since they (or their clients) can’t invest in defining a brand that works across all media, they instead define their brand’s visual identity through a single application – often a website – and they want to know which key design elements they should keep in mind before diving in. What People Wish Was True Many people who approach us are hoping for a sort of checklist: “Select your fonts, colours, style of…
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  • Ello or hell no ?

    8 Oct 2014 | 1:30 pm
    Social media peeps brace yourself – a new competitor has entered the online arena, and brands itself as the Facebook killer. Wowzee, never heard that modest goal before. The new network has burst onto the media scene with articles flanking you from all sides. Wired, Forbes, USAtoday, Entrepreneur and Techcrunch started writing about it, and the hype beast marched at full throttle. Stomp, stomp. Roarrr. I didn’t pay any attention to it, because I smelled another sensational journalist tsunami flooding the internet. But when my friends shared their Ello signups on my Facebook newsfeed,…
  • Should you be afraid of Twitter’s changes ?

    10 Sep 2014 | 12:25 pm
    I love Twitter. I’m a Tweetaholic. I’m tweetin’ till ma fingers are bleedin’ — you get the idea. I could tell you all the reasons why I believe Twitter is the best social media platform. Short, specific messages, a clear UX, great for networking and content sharing, etc., but the number one I reason I luv Twitter is because it isn’t Facebook. Which comes down to the following difference : Facebook tells you what you should consume while Twitter allows you to choose it. Which is unfortunately going to change soon. According Twitter’s financial chief Anthony Noto, the dreadful…
  • I couldn’t find the book that I wanted to read, so I did this…

    28 Jul 2014 | 8:06 am
    One thing frustrated the bajookas out of me. I bought a Kindle about three years ago and drooled over the fact that the world’s greatest ebooks were now only a click away. I was one hundred percent YAY. But within a few months, I felt more like MEH. Why ? Because the more ebooks I read, the more I realized I couldn’t find the stories that were written for me. Where were the books of the internet generation ? Where were the books written for ADDs like me who liked to read but couldn’t be bothered marching through big chunks of text and endless chapters. Where were the interesting,…
  • How I make more money doing less work : The lazy way to my freelance success revealed

    30 Apr 2014 | 1:27 pm
    I was aiming for a better headline, but frankly, I was too lazy, so I opted in for some wannabe linkbait. But fear not. This article really is about lazy-fying your online presence, because if you’re working too hard, you’re probably doing it wrong. The hardest I ever worked was when I was poor. Here’s where I’m coming from, and it’s not Mars. Truth is, I’m an introvert, and I don’t like to do a lot of external ‘stuff’ for my business. I don’t like handing out biz cards, going to live events and tooting my horns. It’s. Just. 2. Much. Work. I’m happy as a hippo sitting…
  • Freelancers beware : You don’t need to be the best in the world (Here’s what you really need)

    19 Mar 2014 | 11:54 am
    I remember the moment I proudly proclaimed, “I’m going to create my own creative online biz.” One of my friends turned milk-powder pale and said, “Dude, you have to compete with the whole world online. You’ll stand no chance.” Not only did I unfriend him later, but I also smelled the BS behind this statement. But I was such a noob back then I didn’t know why it was wrong. Now I know, and I’m going to share it with you. I remember Seth Godin saying that you need to be the best in the world at what you do. And for a long time, I used to believe it. Because I was a Sethaholic…
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    The Online Community Guide

  • Using LinkedIn Contacts To Grow A Community

    Richard Millington
    29 Oct 2014 | 10:30 pm
    For most of us, LinkedIn is where we connect with our professional contacts. If you're building a community for a profession, LinkedIn is a good place to start. Export your LinkedIn contacts (LinkedIn > Connections > Keep in touch > settings > Export LinkedIn Connections) into a CSV folder. You can get your colleagues to do this as well.  Remove those that clearly aren't relevant to your community effort.  Now use this to grow your community. Ask for advice/exertise. Invite them to participate in a discussion. Ask who wants to be founding members etc...
  • 31 Clever Ideas From 9 Communities

    Richard Millington
    28 Oct 2014 | 10:30 pm
    From the outside, you might think the community space is short of ideas. There aren't many new books, blogs, podcasts, or twitter accounts on the topic.  We know this isn't true. There are lots of great new ideas. Most come from communities too busy doing the work to talk about it. Here are 31 clever ideas from 9 of my favourite communities.  TheStudentRoom 2001Members: 1.35mPlatform: VBulletinThe Student Room is a UK-based community which connects students. There are three ideas here:1) Use copy "Join now in 30…
  • Using Group Theory To Create Communitas Among Groups of Strangers

    Richard Millington
    27 Oct 2014 | 10:30 pm
    I've been trying a few live experiments.  As some of you know, my wife and I are travelling around the world (without flying).  I'm writing this in Istanbul. By the time you read this, we'll be in Tashkent (Uzbekistan). My goal is to create a momentary sense of communitas. When a group of people are within a confined space, I try to initiate a group discussion. How quickly you can develop a momentary sense of communitas among strangers?  I've performed a similar routine in hotel lobbies, elevators, cafes, Turkish bathhouses, trains, and buses. …
  • Thank You

    Richard Millington
    26 Oct 2014 | 9:00 pm
    This week we're hosting the world's top community professionals at FeverBee's SPRINT in San Francisco.  We still have a few conference tickets remaining if you want to come. It's taken a lot to organize an event on such scale in a foreign country. To the awesome speakers who worked with us to create presentations that share practical, relevant, ideas and new tactics. Also for helping share their tips to showcase what people will learn at their event. To our sponsors GetSatisfaction, Moz, Hootsuite, Brighttalk, Badgeville, and Kelloggs that helped make this…
  • Diffusing Member Anger

    Richard Millington
    24 Oct 2014 | 8:39 am
    In any group, people will have problems. If you're the authority within that group, you're the first stop for problems. Don't deny the problem exists. Don't apologise (not yet). Don't claim you're doing your best. Don't claim you're covered by guidelines. None of these are helpful. Just focus on clarifying the problem.  Repeat the problem back to them. Literally, tell them the problem they just described in your own words.  "to make sure I understood this correctly, the problem is ....." Then ask further questions to clarify the problem.
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    Beneath the Brand RSS News Feed

  • Will Captain Citrus Save the Day for Orange Growers?

    Cindy Wendland
    30 Oct 7221 | 6:13 am
    Summary: The orange juice industry is hurting. Their sales are at a 16-year low. The Florida Department of Citrus paid $1 million to Marvel to redesign Captain Citrus with the hopes of spurring growth. Redesigning the raisin mascots worked for the raisin industry, and orange growers are hoping it will work for them too. A four-ounce serving of orange juice has 54 calories and 100% of your RDA of vitamin C. That seems like an easy way to get your vitamin C for the day, but fewer people are eating breakfast at home and drinking orange juice with their breakfast. If you drive through Starbucks,…
  • Camry Combine with #CoachT

    Cindy Wendland
    30 Oct 5827 | 6:14 am
    Summary: Advertisers expect (and pay for) a big audience during NFL football games. During the Packer/Saints game, Toyota advertised the Camry in a memorable, light-hearted, and fun way. Their pitch was the Camry Combine and it was great. You may have heard of the combine, but if you haven’t...
  • Rob Lowe Promotes DirecTV with Charm and Creepiness

    Cindy Wendland
    30 Oct 3923 | 6:15 am
    Summary: Rob Lowe is a great-looking actor. He brings charisma and attention to the screen. His recent commercial for DirecTV played up on his charm and surprisingly some creepiness. DirecTV created a series of commercials with Rob Lowe, showing two versions of him in each.
  • Microsoft Took A Hit With Women

    Cindy Wendland
    30 Oct 3729 | 6:13 am
    Summary: Microsoft’s new CEO Natella angered women when he said women shouldn’t ask for a pay raise but should trust in the system. He was speaking at The Grace Hopper Celebration of Women in Computing, a conference to celebrate women in technology. Not surprisingly, his comments triggered much commentary...
  • Who Needs Keys When You Have a Smartphone?

    Emory Brown
    30 Oct 2813 | 6:14 am
    Summary: Who needs keys when you have a smartphone? Enter Smart Lock, the next generation of door locks. . ​Everyone has misplaced their keys. Lost their keys! Forgot their keys. Even had their keys placed around their necks as kids. Yet no matter where you are in the world, it’s the worst thing to the world to lose your keys. So what do you do? It’s easy, my comrades.
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    Deep Ad Thoughts

  • The Sport of Storytelling

    Anna Forbes
    28 Oct 2014 | 6:44 am
    We’ve all been there. You watch a tv spot that’s so artfully done and creates such emotional intensity that by the time it’s over you’re >> The post The Sport of Storytelling appeared first... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • What “Marketing Integration” Really Means Today

    Dave Cyphers
    15 Oct 2014 | 7:29 am
    Marketing integration used to just refer to coordinating various channels so your audience would receive consistent messaging and greater frequency. This meant across traditional and >> The... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Finding Our Inner Child Through a Mascot

    Sarah Irish
    10 Oct 2014 | 1:54 pm
    Sometimes we are lucky enough to get a project that leaves us jumping with joy. Over the last few months we have had the pleasure >> The post Finding Our Inner Child Through a Mascot... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • The New Jersey REALTOR® Magazine Gets a Home Makeover

    Danielle Reigle
    23 Sep 2014 | 8:00 am
    One of our favorite clients, The New Jersey REALTORS® have recently gone through a rebranding effort. For NJR this means implementing the new brand across >> The post The New Jersey REALTOR®... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Food Marketing To Millennials

    Sarah Irish
    12 Sep 2014 | 1:29 pm
    You hear about them all the time, the Millennials. As children of the Baby Boomers, this group of 77 million 18-29 year olds is effectively >> The post Food Marketing To Millennials appeared... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
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    Dwayne Flinchum

  • A Brand Image That Fits

    26 Oct 2014 | 10:38 am
    Throughout my career, I’ve seen examples of great organizations that lacked the proper dress or attire. By this, I mean that once inside the company, I observed impressive capabilities, special insights and knowledge of the markets they served, and sometimes, a rare level of integrity and commitment to deliver on their brand promise — but with marketing communications (the corporate dress) that did not accurately and appropriately represent those qualities in the messaging and visual standards of their brand. Expression of a brand is a tricky thing. More often than not, companies are…
  • Innovations, Driven by a Monotony of Marketing

    7 Sep 2014 | 4:50 pm
    My job affords me a luxury. I have tremendous gratitude for the things I have learned over the years as we have led cross-industry brand initiatives for some of the world’s leading organizations. But at times, all it takes is a long walk in the city to observe new ideas. Considering this blog, which was intended to reflect the current culture or a snapshot of contemporary marketing, I’m seeing that there are many varied items of interest emerging lately — perhaps appropriate to the disruptive, seemingly haphazard business and communications climate we live in. I’ll share a brief…
  • 90 days, and counting

    25 Aug 2014 | 8:13 am
    As of today, we have precisely 90 business days left until 2015. In addition to fall being “back to school” season, it’s also “getting back to business” time as we begin the sprint to year-end and the promise of the new year ahead. Bear Bryant famously said, “It’s not the will to win that matters. . . everyone has that. It’s the will to prepare to win that matters.” It’s difficult to understand any company being satisfied with the status quo of their business. By now, many of us have learned that this isn’t exactly the age for complacency. The climate is volatile and…
  • What’s So Social About Social Media?

    20 Jul 2014 | 8:54 am
    Columbus, Ohio – February 1995. Another consultant and I were touring the offices of the now defunct CompuServe, an early forerunner of AOL and other online communities. As we sat in cubicles and peered over the shoulders of staff giving us demos of the online capabilities, someone observed that members could spend their whole lives online — to which an astute editor retorted, “or their non-lives.” There’s a great Op-Ed in The Times today titled, “Love People, Not Pleasure.” Arthur C. Brooks writes, “Today, each of us can build a personal little fan base, thanks to…
  • Game On: Influencing Behaviors

    11 May 2014 | 11:03 am
    The weekend edition of The Wall Street Journal features an article titled, “Traponomics.” It’s a fascinating essay, adapted from the book to be published, “Think like a Freak,” by Steven Levitt and Stephen Dubner (of “Freakonomics” and “Superfreakonomics” fame). The title is unfortunate, given the potentially constructive power of thinking shared in the article. While it does not mention the words marketing or branding anywhere, the premise is founded on human behavior and economic “game theory.” As a model to explain the idea, the writers use examples of forecasting…
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    Magnetic Blog

  • Discover Your Unique Life Purpose!

    Silvia Pencak
    15 Oct 2014 | 1:04 am
    22 Life-Changing Christian Experts Will Be Interviewed To Help You Discover God’s Unique Purpose For Your Life! I’ll be one of the experts on the call. Won’t you join us and reap the rewards? Dear Friend, Please join me for a life-changing tele-summit where myself and 22 other leading Christian life experts will be sharing […] The post Discover Your Unique Life Purpose! appeared first on Magnetic Blog.
  • Top Leadership Quotes

    Silvia Pencak
    9 Oct 2014 | 1:04 am
    I LOVE leadership! As much as I dislike ‘so-called’ leaders who think that position or title makes them superior, I enjoy watching true leaders who lead by example. Here are some of my favorite quotes about leadership as I hope that you not only get inspired, but decide to step up your game and make […] The post Top Leadership Quotes appeared first on Magnetic Blog.
  • Happy Wife, Happy Life

    Silvia Pencak
    7 Oct 2014 | 1:04 am
    My husband and I celebrated 13 years together yesterday and looking back at our life together I decided to write some words of wisdom for you. Being a happy wife and my hubby claiming to have a happy life with me should give me some credentials to do so, right? Our marriage wasn’t easy. We […] The post Happy Wife, Happy Life appeared first on Magnetic Blog.
  • High Performance Solutions

    Silvia Pencak
    2 Oct 2014 | 8:26 am
    One of the main problems in our society is that we’re pushed to perform in the areas in which we aren’t naturally strong. We worry about our families, finances or status; therefore, we say ‘yes’ to tasks, jobs or positions that aren’t the right fit. We keep hunting for a brighter future, not realizing that […] The post High Performance Solutions appeared first on Magnetic Blog.
  • Bridges: Finding Vs. Building

    Silvia Pencak
    18 Sep 2014 | 1:04 am
    There are times when we need to cross over to the other side, but there’s a challenge or obstacle in our way. Finding a bridge is an easier way to cross over to the other side (depending on the state of the bridge of course). Bridges save us time, energy and carry us safely over. […] The post Bridges: Finding Vs. Building appeared first on Magnetic Blog.
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  • マタニティ風俗はある意味確実です

    12 Oct 2014 | 11:25 pm
    女性の出産年齢が上がってきているとはいえ、40代は皆無なんです。 限度としては30代後半、ボリュームゾーンは30歳前後です。 最近の傾向としては、妊娠後も働いて家計を安定させるため、20代の若年層のマタニティ風俗嬢もいることが多いんです。 マタニティ風俗嬢の場合、安定期を過ぎる妊娠3カ月以上であるため、おなかが膨らんでいます。 母乳風俗|裸乳房
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  • Leverage Social Media for Your Brand | Addison Whitney

    Matthew Harris
    16 Oct 2014 | 1:46 pm
    How to Leverage Social Media for Your Brand By Matthew Harris There are a number of social media best practices to keep in mind related to leveraging social media for your brand, many of which center around the idea that keeping the “social” in social media, an often-forgotten but very important aspect. Let’s start there – social media, at its essence, is a conduit for conversation. But many brands forget this aspect of social media marketing, and treat their channels as one-way communication platforms, pushing their messages out and virtually ignoring all incoming communication from…
  • Adidas vs. Nike, Which Brand Really Won The World Cup?

    Guest Blogger
    17 Jul 2014 | 1:00 pm
    Adidas vs. Nike, Which Brand Really Won The World Cup? Guest Blogger: Lindsey Freedman   The FIFA World Cup, like all large scale sporting events, is every brand’s dream platform. It gives a brand the potential to be recognized on a global platform while influencing the opinions of millions. The 2014 FIFA World Cup was no different-over $400 million were spent on marketing during the tournament. What makes the 2014 World Cup so different than past years is that brands have to focus on reaching target audiences across multiple platforms. Jason Klein, ListenFirst’s co-founder and…
  • Build Equity in Your Personal Brand

    Guest Blogger
    8 Jul 2014 | 12:38 pm
    Build Equity in Your Personal Brand   By Guest Blogger: Lindsey Freedman Today as I walked into work, I couldn’t help but notice the Starbucks cup in my hand, the iPhone I was texting on and the Nike fuel band on my wrist. As a society we are fixated with brands; we are walking advertisements for the brands we love. However, do these certain brands define our own personal brand? Personal branding is a phrase that has been tossed around a lot lately. But what is it? Is it the items we associate ourselves with, or the profiles we manage on the internet? Forbes says, “Your personal…
  • Brand Collaborations: The Innovative Movement in Branding

    Guest Blogger
    18 Jun 2014 | 11:30 am
    Brand Collaborations: The Innovative Movement in Branding Guest Blogger: Lindsey Freedman Google Glass & Diane von Furstenberg, Starbucks & Duracell, Hershey & Betty Crocker, are all examples of popular brand collaborations. As discussed in our previous post on Fitbit and Tory Burch, brand collaborations are occurring more because of the potential effects on brand equity and expanding target audiences. According to Michelle Greenwald of Inc., this trend began in the 1990s when Lexus offered interior options by famous fashion retailer, Coach. Fast forward to 2014 and this trend…
  • Real-Time Marketing: Making It Work For Pharma Branders

    Meara Lyons
    22 May 2014 | 11:48 am
    Real-Time Marketing: Making It Work For Pharma Branders Let’s start by creating a baseline for this topic. What is real-time marketing (RTM)? Of all the attempts to define this marketing strategy, a blog post from Evergage sums it up quite nicely: RTM is “…the practice of brands engaging their audience via content, advertising, and product placement that is relevant to a specific current event or cultural happening. The content is most often in the form of a “meme” or graphic advertisement shared through social media channels.” An easy example? Oreo’s infamous tweet during last…
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    Mark Di Somma: The Upheavals Blog

  • Connecting brand and price

    27 Oct 2014 | 1:25 pm
    By Mark Di Somma As technology and globalised business models continue to deliver efficiencies and new opportunities, every sector will face disruptive pricing that in effect re-costs what the market would otherwise pay. Many of those movements will naturally be downward; others will lift the entry point. Amazon has effectively reframed the cost of books; Samsung and others are resetting the cost of owning a tablet; Tesla has redefined what an electric car is and also the cost of owning one. Prices fluctuate in every market of course – nothing to talk about there. But when a brand’s…
  • Brand signals or brand noise? Being heard. Staying heard.

    16 Oct 2014 | 3:52 pm
    By Mark Di Somma In economics, signalling focuses on the ability of one party to effectively convey information about itself to another party. That was relatively easy pre-Internet. Brands simply pushed claims into the marketplace through a range of set-play media actions and waited for consumers to react. The ability of a signal to reach an audience rested almost entirely on the message itself and the media budget. As we move now from a world in which asymmetric information has prevailed to one in which perfect information, or at least more transparent information, is closer to the norm,…
  • Hollow brands in an age of scrutiny

    12 Oct 2014 | 5:45 pm
    By Mark Di Somma We’re all tempted to do it at some stage: to overstate the advantages; to push the benefits of what is on offer past the point of credibility; to state that what we are doing or offering is better than what others are offering, but with no substantiation for that belief. The obsession with short-term growth coupled with natural competitiveness and the intensity of competitors come together to motivate brands to disregard the boundaries of responsible advertising. In New Zealand, we’ve had a case recently of caged eggs being sold as free-range and at free-range prices.
  • The Verbal Brand and its critically important stakeholders

    6 Oct 2014 | 12:28 pm
    By Mark Di Somma At a time when communication is increasingly hailed as shorter and more visual, the way brands choose and use language (the Verbal Brand) continues to hugely influence a plethora of channels, from social media to search engines to advertising, public relations, website content, direct marketing and more. Language is responsible for expressing and persuading, for informing, declaring and characterising, relationship building, telegraphing and storytelling. Words are indeed, as Rudyard Kipling once described them, the most powerful drug used by mankind. Style guides spell out…
  • Brand identity management: why someone will always want to be an exception

    30 Sep 2014 | 12:15 pm
    By Mark Di Somma Pitch a new brand identity system to almost any large company with multiple divisions and inevitably someone will plead to be an exception to the new rules. This is particularly true where brands or divisions have had their own identity in the past. Attempts to consolidate a myriad of “brands” into a consistent brand identity system or to replace a whole portfolio of marques with a single power brand will be met with varying volumes of indignation. Let’s assume there’s a strong business case for doing this. Because that should be a given. And let’s assume that the…
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    A view inside the Lyfestyle of Brand and Gentleman

  • Brand building GUT PUNCH

    norman Carswell
    6 Oct 2014 | 8:21 am
    Building a brand can get blurry, real fast (like the above picture). So many articles advising you to try this or that new blah blah blah. The "experts" with their flim-flam advice. I know it can be a GUT PUNCH. Relax, take a deep breath and focus on your end goal.A few things to do, go online and find a good marketing plan that you can use as your template, look long and hard at your competition study their weaknesses and exploit their success. Create a S.W.O.T analysis, These next 2 are crucial, allow time for your plan to grow. Hell McDonald's has been in business since 1888…
  • Friends don't let friend's brands over #hashtag

    norman Carswell
    25 Jul 2014 | 12:17 pm
    Hashtags have become the word of the world. Heck even I have my own (#brandmanager, #sikarboyzclub and #butleroftime) to describe my brands. Notice they are relevant to every #brand I represent.A new startup, venture, company or brand can be exciting for anyone. However creating and using hashtags  can be a daunting task.  When you look around they're everywhere and of course you want your own to maximize your brands success.below are some basic steps to help you focus your #hashtag efforts jack:1. create hashtags that are relevant to your brand and EASY TO FIND. ex: the cigar club…
  • The "so-called" high cost of building your brand & doing business.

    norman Carswell
    26 Jun 2014 | 10:17 am
    Many people are excited by the thought of starting a business but paralyzed by the "so- called" cost of doing business. Yes, it can be scary, finding an accountant, creating marketing materials, going to market with the correct strategy and product. Heck, it can be overwhelming (it was for me once).So, as your defacto brand manager let me help get you off the floor.PURCHASE AND own your domain name visit (sometimes low as 99cents)Purchase email package with your domain name so now you have ( or something like that). This helps you get away from the…
  • Sharing your BRANDS gifts

    norman Carswell
    14 Apr 2014 | 9:28 pm
    I recently seen the 1st show ever of late night with Jimmy Fallon. His guest was Will Smith during the dialogue he said "The goal of a person is to share their gift & make people's life easier".  Wow, how easy to say and do. That's not saying work for free but each of us has a God given gift that others come to us for. If you think deep you can pinpoint it.Use that gift of yours, help make the world easy for someone, give them a smile, word of encouragement, offer assistance growing their brand.Just once correct the universe.
  • Grow your #brand in silence

    norman Carswell
    15 Mar 2014 | 2:23 pm
    Sitting on the patio, doing resesearch I noticed the sound of rain, a silent hum and consistent. I stopped for a few minutes & did NOTHING (while finishing this tasty cigar). When I came back to my phone, the research became more clearer the objective was easy to meet. Every now & then you have to do NOTHING, sit still and clear your head. Ask yourself the tough questions (am i doing enough with my brand, what is my competition doing better etc), smile and for goodness sake don't run out of matches to light your cigar.
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    The Bullet | Branding Blog

  • 12 Brilliant Six Second Stories

    Peter Gan
    15 Oct 2014 | 4:34 am
    Have you ever heard of the elevator pitch? The term comes from a hypothetical scenario of accidentally meeting someone extremely important in an elevator. By being trapped in this box together only momentarily, how would you pitch an idea to them in an interesting yet brief manner – adding value to what you say, hoping for that momentous business card switch when the doors open again? It’s the idea that it should be possible to deliver a summary, story or description in a time span of an elevator ride, no matter if you’re describing a person, profession, product, service,…
  • Naming Strategies: Science Or Horseplay?

    Peter Gan
    8 Oct 2014 | 5:08 am
    “What’s in a name? That which we call a rose By any other name would smell as sweet.” Shakespeare makes a strong case for naming strategies as he propounds the idea of Juliet’s inherent beauty despite her cursed last name. And there is a lot to learn from this thought experiment proposed by Big Will himself. From a branding standpoint, names can often make your campaign, but not necessarily break it.  Here at The Bullet, we believe that if you have a strong product, it will prevail no matter how atrocious the name is. But hey, don’t trust a tip unless you hear it straight from the…
  • The Antihero We Deserve

    Peter Gan
    1 Oct 2014 | 3:00 am
    The talk around town for the past few weeks has been about Uber Malaysia and the persecutions against it (Read more for details here). Uber is a ridesharing service that simply connects riders to drivers. When a user download the app and request for a ride, an Uber driver will answer the request and give the user a lift from point A to B. In return, the user pays the driver via credit card which means that the entire process is cashless — making Uber rides starkly different from your ordinary cab services. In the mid of this year, Uber launched its sub-service in Malaysia known as UberX; an…
  • Extra! Extra! Read, Touch, Hear, Smell and Taste All About it!

    Peter Gan
    24 Sep 2014 | 6:45 am
    Hand it to a brand of coffee to surge life back into what was once thought of a dead medium. Part brand symbiosis, part explosive market penetration, Wonda Coffee teamed up with the News Straits Time to give us a reminder of why we’re in the creative business. In an already coffee-saturated culture filled with smart phone addicts, secret cafes, overused QR codes, hashtags and Instagram, it was easy for Asahi’s ready-canned-coffee to ride that wave and hit the market like a synth player for an underground indie band would hit the stage. But instead, they brought a unique experience through…
  • A Day Dedicated To Malaysia

    Peter Gan
    17 Sep 2014 | 6:18 am
    As the Jalur Gemilang was hoisted on September 16th to celebrate Malaysia Day, we are reminded of the colourful diversity inherent in our young nation. All walks of life gathered in solidarity on that special day to acknowledge the greatness of our union, stretching from the west coast of peninsular Malaysia all the way to the capes of Sabah. Today, we are witnessing the coming together of a collective consciousness that pride ourselves in the multi-ethnic, multi-religious nature of our country. From corporate giants to grassroots movements, all are on the same page in regard to where we…
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    The Frager Factor

  • FBI Created Fake Seattle Times Domains; Are Your URLs Optimized For The Search Engines?

    29 Oct 2014 | 10:13 pm
    3D printing and patents: IP law and the next disruptive technology; Manuel Noriega's lawsuit against 'Call of Duty' maker is tossed ("Call of Duty: Black Ops II” was released in November 2012 and netted more than $1 billion in sales in just two weeks.” if you are wondering where the real money is in tech!) and Wealthfront CEO Adam Nash explains his plans for that $100 million pile of cash 
  • Basic Math: Facebook’s $21.8 Billion WhatsApp Acquisition Lost $138 Million

    29 Oct 2014 | 7:06 pm
    PLUS… Mobile Ad Growth Helps Facebook Revenue Rise 59% yet Mark Zuckerberg Talks of Spending, and Facebook Stock Drops; Pentagon urges industry to innovate, take risks to meet threats; Peyton Manning Wants You to Eat a Pizza Topped With Fritos Peyton Manning Wants You to Eat a Pizza Topped With Fritos Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and
  • Find Your First Client Under These 6 Unturned Stones; Mobile Is Eating the World

    29 Oct 2014 | 11:22 am
    Melissa Rivers Multimillion-Dollar Wrongful Death... Ranking Too High, Google's Pigeon Update, and the New Foursquare; Loyalty Program Fraud Can Cost Travelers a Fortune; USB stick makes any computer anonymous and secure; Smart conference badge aims to replace business cards and brochures; How to Get Air Fares When They're at Their Lowest and Apple: iPad photography is here to stay Could it
  • The Next Phase of Addressable Advertising: Understanding TV ROI; YouTube to Become PayTube?

    29 Oct 2014 | 7:06 am
    Law Lets I.R.S. Seize Accounts on Suspicion, No Crime Required; 3D-printed guns have been in the headlines; Forget Money and Power: Here’s How to Define Success; How to Manage a Search Engine Optimization Project; 3 Words That Could Save You From a Layoff; First Update To iOS 8 Was Such A Massive Failure... and Twitter Marketing Drives $716 Million in Car Sales A Note to CEOs: Stop
  • Apple Partnership Drives Alibaba To New $100 High; Jack Ma Going Hollywood?

    28 Oct 2014 | 1:13 pm
    Going to TRAFFIC? 7 Simple Ways You Can Get More Out of Conferences and..Mad Men and What You Need to Know About Their Software; See How Amazon Muscles In On Its Own Marketplace Vendors’ Best Sellers; (irony in headline?) Google searching for cancer cure; Amazon’s Spending Leads to Biggest Quarterly Loss in 14 Years; The 25 Best Workplaces in the World and.. Pros and Cons of Selling on Amazon,
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    BrandYourself Blog

  • NYC in Dublin: Meet Other New Yorkers at #WebSummit 2014

    Sabrina Clark
    29 Oct 2014 | 8:28 am
    BrandYourself is hopping the pond to Dublin next week for Web Summit 2014 and we want to meet other New Yorkers there! We’re hosting a NYC Meetup in Dublin November 5, 2014 at 9:00pm local time (location TBD). Come grab a pint with us, meet some fellow New Yorkers and strengthen your NYC network. RSVP today and stay up to date on the event by using the hashtag #NYCinDublin. Hope to see you there!
  • Ask a BrandYourself Expert: Ryan Eick

    Ryan Eick
    24 Oct 2014 | 10:56 am
    Sr. Reputation Specialist, Ryan Eick Meet Ryan Eick. Ryan is a Senior Reputation Specialist here at BrandYourself. He is here to answer your questions about when you can expect to see results on Google, what to do after you have completed your boost steps, and what search engines BrandYourself Boost steps work for. “When can I expect to see results?”   The amount of time that you can expect to see results varies person to person, and can depend on a variety of factors.  Working with BrandYourself, I’ve seen results show up after just a few days, and other times it’s…
  • BrandYourself Webinar: 7 Ways to Put Your Best Foot Forward Online | Monday 10/27 2-4PM EST

    Sabrina Clark
    23 Oct 2014 | 1:10 pm
    BrandYourself joins forces with New York Times best selling author & Likeable Local CEO, Dave Kerpen, to present: 7 Ways to Put Your Best Foot Forward Online, a webinar this Monday 10/27 from 2:00-4:00pm EST. BrandYourself co-founder & CEO, Patrick Ambron, will share some best practices for building a positive online presence that impresses anyone looking you up online. Don’t miss out! Register today to save your spot. Even if you can’t make it Monday, we’ll record and send the webinar to anyone on the list.    
  • Learn Your Animals: Google Releases Penguin 3.0

    Drew Speranza
    22 Oct 2014 | 1:26 pm
    Anyone concerned with making sure their online content is as visible as it can be needs to be an SEO zoologist.  Cursory research into the SEO industry will lead you to information about the two biggest animals in the game: Penguin and Panda. Penguin and Panda are arguably Google’s two most important search algorithms, but before we go deeper, let’s demystify the A-word. The A-Word The current tech boom has inflated the term “algorithm” from useful mathematical tool to buzzword. You’ll hear people in the tech sector talking about their latest algorithm for everything from…
  • Ask a BrandYourself Expert: Tim Gilliss

    Tim Gillis
    14 Oct 2014 | 1:53 pm
    Reputation Specialist, Tim Gilliss Meet Tim Gilliss. Tim is a Reputation Specialist here at BrandYourself. He is here to answer your questions about how long it takes to see results on Google. “I just made a bunch of changes, and it’s already been a week. How long before I see results?” Imagine this, you go into a bar and when you sit down, the man on the bar stool to the right of yours introduces himself. Then, he turns back to his drink and never makes another peep. A few minutes later, a well dressed man enters the bar and sits on your left. He introduces himself with a…
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    Joey Sargent

  • The Revenue Growth Environment, part 1

    Joellyn Sargent
    30 Oct 2014 | 7:55 am
    This is Part 1 of 2 In my Revenue Rehab teleseminar series, I talk about drivers of revenue growth and how to apply them for maximum advantage. I thought I’d share some of those tips here, starting with a look at three major environmental factors that affect revenue growth in nearly every business: Technology, Attitudes and Demographics. We’ll explore these three issues and what they mean for you in this 2-part post. In future posts, I’ll cover ways to increase and manage business momentum, as well as how to create SMART growth. What’s the Weather Like?
  • Follow the Pain

    Joellyn Sargent
    24 Oct 2014 | 9:38 am
    Find the Pain, Find the Problem Sales people are often coached to look for a customer’s pain point and address it to win the sale. This is good advice in some circumstances, and following the pain can also help diagnose bigger business issues. If growth is slow, ROI is declining and morale is lagging, the problem might not be your company’s pain points, but how you respond to them. Being reactive is not strategic Imagine for a moment that you burned your finger, like I did the other day while curling my hair. That one little spot by my right knuckle was a killer. It captured…
  • The Perfect Marketing Formula

    Joellyn Sargent
    18 Oct 2014 | 7:55 am
    Your Ideal Recipe for Success Congratulations, you finally found it! The perfect marketing formula. You nailed customer engagement. You know where your customers hang out, and how to connect with them. You cracked the code on… Brand positioning that increases value and builds awareness. Advertising that works seamlessly, bringing in a steady stream of leads. Lead nurturing programs to effectively move people from curiosity to action. As a result of your efforts, you know the precise moment when it’s best to turn marketing qualified leads over to Sales, and they’re…
  • One Million Meters

    Joellyn Sargent
    9 Oct 2014 | 7:55 am
    That’s My Goal, What’s Yours? I’m not an athlete by any means. My idea of exercise is usually running downstairs to pull something out of the freezer for dinner. (I’m not a chef either.) Even so, I do enjoy exercising on my rowing machine. It was a present from my husband several years ago, and that old Concept 2 rower is one of the best gifts I’ve ever received. One feature I love is that it has a log card which records all my workouts. I can go into my history and see when I’ve been slacking off, not touching the thing for months at a time. I can also…
  • 5 Ways to Streamline your Social Media Efforts

    Joellyn Sargent
    2 Oct 2014 | 7:55 am
    Listen to the Audio Post Social Media Doesn’t Have to Be Hard I’ve fielded several questions recently about how to improve your social media presence without a lot of effort or investment. So while I don’t write about social media as much as I used, this seemed like a good time to share some helpful tips.If you’re looking for ways to streamline your social media activities and build a strong community at the same time, try these five easy tips. 1. Streamline your networks Don’t feel…
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    Annemarie Cross

  • Extrovert vs Introvert: Who is the better when it comes to networking?

    Annemarie Cross, Small Business Marketing & Business Success Coach
    28 Oct 2014 | 12:00 pm
    When it comes to networking, who do you think does it better? Extroverts or Introverts? The answer may surprise you. Who is better at networking? The answer is: Neither. Both have unique strengths that are crucial to successful networking. Not surprisingly, many people would consider Extroverts to be the better networkers. This is because they often have the ‘gift of the gab’ and are quite happy to speak to numerous people without fear or hesitation. Whereas the Introvert will often prefer to develop deeper, lasting relationships with a smaller group of people. As I have written…
  • How being spontaneous can reinvigorate your business [Audio Biz Tip]

    Annemarie Cross, Small Business Marketing & Business Success Coach
    26 Oct 2014 | 12:00 pm
    I’m a planner. I like to have everything in place, well in advance to it happening. You can imagine my panic when my husband suggested an interstate weekend – just 5 days away. Here’s what happened… Instead of saying “No”, which would have been my normal response – I agreed. On today’s audio biz tip I share what happened after I let a little spontaneity into my life. Here’s to you being more spontaneous in your life and business. Who knows where it will lead? Listen now: Click here to download transcript Question: When as the last time you did something spontaneously?
  • Episode 47: Lost the sale? 3 things you DON’T want to do [Podcast]

    Annemarie Cross, Small Business Marketing & Business Success Coach
    23 Oct 2014 | 12:00 pm
    Just had a conversation with a prospective client and they’ve said ‘No’ to your services? Before you feel tempted to do either of these 3 things (which is typically what coaches will do) – don’t. On today’s show I share what these 3 things are so that you can ensure you avoid doing them. On today’s show: Tip of the week: Image app for Instagram Announcements: Network & Communicate with Confidence Workshop Today’s Words of Wisdom: Lost the sale? What NOT to do after a prospect say’s ‘No’. Inspirational Message to nourish your mind, body and spirit for the week ahead…
  • F.E.A.R: a GOOD 4-letter word when it comes to networking

    Annemarie Cross, Small Business Marketing & Business Success Coach
    21 Oct 2014 | 12:00 pm
    For many business owners having to introduce themselves to a group of strangers at a networking event is something they fear. However, when it comes to networking, F.E.A.R. is actually a very good thing. How can F.E.A.R. be good, I hear you ask? And, what does it stand for when it comes to networking? It stands for: Fostering Exceptional Authentic Relationships. How do you approach networking? Recently, I heard about one person’s approach, which was to hand out and collect as many business cards as she could. She never bothered to speak to anyone, but rather just thrust her card into the…
  • Silence is… [Audio Biz Tip]

    Annemarie Cross, Small Business Marketing & Business Success Coach
    19 Oct 2014 | 12:00 pm
    6am. My favourite time of day. Why? Because there are no interruptions. It’s peaceful. It’s silent. I didn’t always appreciate silence. Nor did I realise that ‘noise’ was not just something that occurred from external sources. There’s internal noise I need to deal with on a daily basis. On today’s audio tip I share my ‘aha’ and how I continue to leverage silence in my life and business. Here’s to you being able to block out time to enjoy the silence. Question: What time are you blocking out in your calendar this week in order to enjoy the silence. Go ahead and confirm your…
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    Bulldog Drummond - Uncommon Sense

  • IMAGINE IF: Uncommon Sense Learnings

    Bulldog Drummond
    30 Oct 2014 | 8:29 am
    Designing disruptive, original solutions to existing problems and breakthrough products in existing markets is hard––really hard. To increase the odds of success, a company must think and act in uncommon ways. Take the time to step back and evaluate what’s working, what could be simplified and streamlined, and most importantly be open to change. Our IMAGINE IF principle is dedicated to innovation and encouraging diverse thinking in business and life. We hope to inspire people, companies and brands to create and foster environments for innovation. Here are four UNCOMMON SENSE learnings…
  • The Death of Innovation, The End Of Growth

    Bulldog Drummond
    30 Oct 2014 | 8:27 am
  • Bulldog Design: Helping Our Customer Serve Their Customers Better

    Bulldog Drummond
    29 Oct 2014 | 8:00 am
    Most people don’t think much about gearshifts or dishwashers or leaf blowers. In fact, most people probably don’t even think about what ties all these products together—plastic. But Citadel thinks about every distinct angle of plastics, from the processes, to the technologies, to the design and more. And as they continued to push the boundaries of this material and its technologies, they began to acquire leading companies in thermoplastics and engineered composites to offer a suite of options to help their customers make the best possible products in the world. As the companies merged…
  • The Innovation 2-Step

    Bulldog Drummond
    28 Oct 2014 | 9:25 am
    Written by John Foster One of the longest standing designers at IDEO, Jim Yurchenco recently retired, and they posted a great video of him sharing some of his career lessons. Jim Yurchenco : Reflecting on 35 Years at IDEO from IDEO on Vimeo. The part that grabbed my attention was Jim’s statement that you should “never accept done for good, or good for excellent.” He continues by encouraging us to always ask someone you respect to look at what you are doing and say, “What do you think? What could we do better? Does this make sense?” Innovation is a team sport, never a solo…
  • Building An Authentic Brand People Believe In

    Bulldog Drummond
    27 Oct 2014 | 8:09 am
    Written by Shawn Parr Building a brand that stands for something is challenging; it takes time and most importantly, authenticity. Almost all companies hope to impart a positive emotion or gain immediate recognition upon someone viewing their logo, hearing their name or considering their story. Zippo is one such company that has been able to achieve that success. When most people hear the word Zippo they have immediate brand recognition. Its name and brand persona hold a reputation of tradition and durability that companies and industry leaders can learn from. Zippo Conveys Quality and…
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    Latest BrandingBusiness Content

  • Corporate Breakups: Why Smaller is Better for Some Brands

    26 Oct 2014 | 5:00 pm
    Is a bigger company better or is a more focused company better? Is diversification through building and maintaining a “house of brands” better than aggressively streamlining to focus on expanding market share for “core” brands? Recent business headlines don’t appear to favor empire builders. Underperforming brands, business lines with marginal prospects and even robust operating units are being jettisoned as investors put a premium on companies that excel in narrowly focused areas with strong growth potential. Consider Hewlett-Packard. When Meg Whitman took over as CEO of HP in…
  • Establishing Differentiation in B2B Through Brand Experience

    21 Oct 2014 | 5:00 pm
    Founding Partner Ray Baird speaks with Andrea Fabbri, BrandingBusiness’ newly hired Director of Strategy for New York.  Andrea shares insights into the challenges facing both clients and agencies today engaged in rebranding efforts.  The two discuss the importance of differentiation, establishing a clear vision, and why the brand experience plays a major role in business success. Topics include: 
  • Tune Up: Why Branding and Playing Jazz Go Together

    8 Oct 2014 | 5:00 pm
    On a spring night in Rome 23 years ago, jazz musician Sonny Rollins stood outside a theater signing my copy of the album Saxophone Colossus, his 1958 masterpiece. I trembled with gratitude and awe, noting that Rollins’ big voice matched his big tone on the saxophone. His imposing presence conveyed spirituality and grace. After meeting him late that night I couldn’t sleep so I ended up driving around my Rome, my hometown, re-playing every note of the concert I had just enjoyed. It was as if Rollins’ notes had penetrated my soul and that night I realized that I wanted to become a…
  • The “Here-To-Help” Strategy: Companies that share knowledge have trusted brands, loyal customers

    6 Oct 2014 | 5:00 pm
    With technology transforming the way people and businesses interact, the value proposition of the Mad Men approach to marketing—using outbound messaging to generate hype and an immediate return in the form of a sale—is in inexorable decline. Social media consultant Jay Baer, host of the weekly Social Pros podcast and author of “Youtility: Why Smart Marketing is about Help not Hype,” advocates sharing content that “transcends the transactional” and avoids overt selling in favor of building trust and long-term good will. He spoke with BrandingBusiness Founding Partner Ryan Rieches…
  • BrandingBusiness Helps Skywell Rise Above the Competition

    5 Oct 2014 | 5:00 pm
    IRVINE, CA (Oct. 6, 2014) – Leading B2B brand strategy firm BrandingBusiness today revealed its work for the innovative Skywell, a start-up based in Santa Monica whose portable machines create clean, fresh drinking water from atmospheric air using only electricity. In advance of its September launch, Skywell engaged BrandingBusiness to help highlight the water-generating company’s ecologically advanced product and distinguish its superior technology from competitors, a thirst for distinction BrandingBusiness quenched with the company’s new name and BrandLine: “A glass of fresh air.”…
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    Professional speaker, branding expert - Karen Post The Branding Diva

  • 7 Ways to get better feedback from customers

    Karen Post
    27 Oct 2014 | 7:00 am
    Even on the sunniest of days there are floods of feedback forms and follow-up calls bombarding customers about their recent experiences with a brand. Just yesterday, I received seven requests from companies I do business with. Some are not too disruptive because they arrive in your email. Others can feel annoying, like pesty flies, especially [...]
  • Saying goodbye is hard to do

    Karen Post
    20 Oct 2014 | 7:00 am
    It’s never easy to let go of something that’s been a part of you, your work and your life for years. Brands come and go. Some last longer than others. Recently Procter and Gamble alluded to saying goodbye to approximately 20% of their brands – the underperforming ones. The ones that didn’t align to the company’s core business and the ones consumers just don’t care about anymore. One of these includes Ivory soap. If you were born before this decade, you know the brand.
  • Never quite perfect. The eternal editor is no hero.

    Karen Post
    13 Oct 2014 | 7:00 am
    “Have no fear of perfection – you’ll never reach it.” Salvador Dali Some days writing is effortless, fun and comes like breathing, easy and without much effort. Other days writing can be really hard. It’s like climbing the tallest mountain with no sight of the top and brutal weather beating up every inch of your soul.
  • Double dose – has it’s rewards

    Karen Post
    6 Oct 2014 | 8:23 am
    My good friend and fellow branding buddy Bruce Turkel is an amazing writer and talent. I’ve been reading his blog ever since we met at a comedy workshop for the National Speakers Association. Recently I noticed that I was getting two copies of his blog in my inbox. I pinged Bruce and asked him, “Was this an email error or a smart intentional marketing move?” Totally planned. The mail system he uses lets him resend the mail to folks who didn’t open it the first time. Here’s the real kicker, the click through on his email/blog after the 2nd hit increased by 8-12% by sending it again.
  • Robbery Blamed on Students

    Karen Post
    1 Oct 2014 | 12:40 pm
    There is a growing crime that is aggravating and frustrating business communicators around the globe and unfortunately one of my companies fell victim to this slimy act. It’s called content scraping. Your content is basically copied and used on someone else’s site for their search results and credibility benefit. This can be accomplished by a lazy human who cuts and pastes your words into their site. Or it can be done with automated software, owned by equally lame people. Without lifting a finger, your branded, search engine-optimized content appears on some bogus URL or website.
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    Restaurant Branding Roadmap

  • 4 important lessons from CNBC’s “Restaurant Startup”

    Jocelyn Ring
    22 Oct 2014 | 6:49 am
    I caught up on some of the shows on my DVR one rainy weekend and binge-watched episodes of Restaurant Startup on CNBC. The best way to describe it is a combination of Shark Tank and Restaurant Impossible. On this show, two seasoned restaurateurs and investors Joe Bastianich and Tim Love are looking for new restaurants to back. They listen to the pitches of two teams and pick a winner that will have 36 hours and $7,500 dollars to refine their concept, update their logo, design a menu, build a business plan and decorate a pop-up location. After they run the restaurant for a day, they re-pitch…
  • Safeguard your brand and content online

    Karen Post
    15 Oct 2014 | 6:41 am
    Are you a restaurant owner or manager who has a blog? If you do blog, then you know how time consuming it is to write, post and manage your work. There's a growing crime that is aggravating and frustrating business owners and marketers around the globe and unfortunately this blog fell victim to this slimy act. It’s called content scraping. Your content is basically copied and used on someone else’s site for their search results and credibility benefit.
  • 11 branding ideas and lessons I learned in New York City – Part 2

    Karen Post
    7 Oct 2014 | 2:37 pm
    This post is the second part of my 2 part series on things I learned while visiting New York City. If you are just joining in, you will want to check out the prior blog post, too. You can read it here. 4) Have great restaurant name. My first night out I went to one of my favorite spots in the city, Junoon. Junoon means passion or obsession in hindi. What a great name. The restaurant is the creation of chef Rajesh Bhardwaj who was born in New Delhi and who’s considered a pioneer in Indian cuisine. This place is not your average Indian restaurant; it’s elegant and the food is unbelievable.
  • 11 branding ideas and lessons I learned in New York City – Part 1

    Karen Post
    30 Sep 2014 | 3:52 pm
    Going to the Big Apple is always a branding blast for me. There’s so much inspiration and creativity and I’m exposed to thousands of amazing brands and their smart marketing work. I learn things that I can often apply to my own business and work. I was in the city for Fashion Week. If you’re interested in fashion, you might want to read my other general marketing and branding blog ( Over there, I shared specific insight on how fashion branding is evolving and influencing other branding categories. Back to restaurant, hospitality and food branding insight.
  • Floor to ceiling restaurant brands.

    Karen Post
    16 Sep 2014 | 2:47 pm
    Your restaurant brand is the sum of all you do. It’s the culmination of your actions, the product you deliver, the service you provide and the experience you create. An important part of this experience is derived from the restaurant’s environment and the décor elements that are chosen to best reflect the brand’s story. As I travel around the world and visit restaurants I’m always impressed when restaurateurs use their creativity from floor to ceiling to express their brand. Interesting materials and attention-grabbing design treatments on the ceiling and floors not only can help you…
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  • Trick-or-Treating Survey: Safety Concerns Not Impacting Many Plans

    Anne Pilon
    30 Oct 2014 | 6:20 am
    Halloween is just around the corner. And as with most years, trick-or-treating will be a big part of many people’s celebration plans. But although trick-or-treating has been a popular activity for kids and families for generations, it has changed a bit in recent years due to some safety concerns. So just how many people plan to go trick-or-treating or otherwise take part in this tradition? Trick-or-Treating In Ask Your Target Market’s latest survey, 22% of respondents said they definitely plan to go trick-or-treating, or at least take someone trick-or-treating this year. 13% said they are…
  • Tablet Photography Survey: Users Mostly Satisfied With Camera Quality

    Anne Pilon
    29 Oct 2014 | 6:21 am
    Tablet photography may not be the most practical way to take photos, but it’s getting more popular anyway. In fact, Apple just added some new camera features to its full sized iPad for that very reason. So what do people think about the practice of tablet photography? And how many people actually use their tablets to take photos? Tablet Photography In Ask Your Target Market’s latest survey, 50% of respondents said they currently own a tablet. 19% of those tablet owners said that they often use their tablet camera to take photos. 36% said they sometimes use their tablet to take pictures.
  • Mobile Banking Survey: Security Concerns Holding Users Back

    Anne Pilon
    28 Oct 2014 | 6:38 am
    The banking industry has gone through a lot of changes over the past several years. Technology led to more people paying bills and accomplishing other banking related tasks online. And now banking is going mobile. Plenty of banks have dedicated mobile apps, and others can at least be accessed on mobile devices. So how many people take advantage of online or mobile banking options? Mobile Banking In Ask Your Target Market’s latest survey, 68% of respondents said they currently own a smartphone and/or tablet. Of those respondents, 23% said they often use mobile banking apps or features on…
  • Facebook Rooms Survey: Majority Have Used Chat Rooms at Some Point

    Anne Pilon
    27 Oct 2014 | 6:00 am
    Facebook just announced a new mobile app called Rooms. Facebook Rooms is a platform that hosts chat rooms for different interest groups. People can create groups for things like TV shows and industries, then create their own user names and even alternate between different identities in different rooms. That’s a big change from the traditional Facebook “real names only” policy. So what do current users think about Facebook’s new app? Chat Rooms In Ask Your Target Market’s latest survey, 25% of respondents said they have used chat rooms many times before. 31% said they have used chat…
  • Google Inbox Survey: Email Users Curious About New App

    Anne Pilon
    24 Oct 2014 | 7:03 am
    Google just introduced a new app called Inbox, which is intended to help users sort out their email accounts. The app works by automatically sorting certain emails into categories and even highlighting important points in some emails. Though there are so many different ways people can communicate now, email still seems to be a common method, and one that can sometimes get a bit overwhelming. So how many people are interested in using Google Inbox? Email Users In Ask Your Target Market’s latest survey, 50% of respondents said they use email more often now than they did 5 years ago. Just 18%…
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    Occasional Story

  • How Google Works

    Larry Vincent
    11 Oct 2014 | 11:16 am
    There’s little doubt that Google has become one of the world’s most envied companies, largely because of its renowned culture of innovation. I had the privilege of interviewing Google’s Executive Chairman, Eric Schmidt and Jonathan Rosenberg, advisor to CEO Larry Page, on their new book, How Google Works. It was a revealing conversation and the video is now available from Live Talks LA. The post How Google Works appeared first on Occasional Story.
  • Brand Dependence

    Larry Vincent
    23 Jan 2014 | 9:25 am
    It’s been a very busy past few months, which is why there hasn’t been much activity here on this site. Much of my time has been focused on UTA Brand Studio‘s new research platform which we developed with uSamp and call the Brand Dependence Index. It measures an oft-overlooked dimension of consumer brands known as Brand Attachment, pioneered by my friends and colleagues C.Whan Park and Deborah MacInnis at USC’s Marshall School of Business. We unveiled recent findings from our research when I gave a presentation at International CES this month. There’s more on the…
  • Pearls of Intrigue: Curious and Interesting Things I Found on the Web This Week

    Larry Vincent
    10 Nov 2013 | 11:53 am
    In this digital age it would be rational for us to assume that the past doesn’t matter the way it once did. In my professional life I am often informed that 71 million Americans between the ages of 18-35 (also known as Millennials) have decidedly broken with the past. One market researcher whom I very much respect told me two weeks ago that “Millennials don’t care about history. They’re only interested in the now and the future.” I don’t consider myself an expert on Millennials. I work with an awful lot of them. I also speak to many of them in the course of…
  • What your tech brand really needs

    Larry Vincent
    9 Nov 2013 | 4:30 pm
    This post was originally published on the CEA Digital Dialogue blog. It is an exciting time for consumer technology companies. Every day products, services and solutions are introduced to consumers from what seems to be a fire hose of technological innovation. In this context, it’s never been more important to develop strong brands. Brands serve a dual purpose. On the one hand, they produce economic benefits for producers by helping their products stand out in crowded markets and reducing marketing expenditure by developing a recognizable asset. On the other hand, brands create significant…
  • What the world needs now: love-actions

    Larry Vincent
    27 Oct 2013 | 11:03 am
    Not long ago, I sat in a half-empty wine bar with a friend, listening patiently as she described a relationship that had been steadily deteriorating. This was not our first conversation on the topic, nor was it the first time I heard her say, “I just don’t feel in love anymore.” Maybe it was the wine or maybe I had just heard the story too many times, but something drove me to interrupt her and ask politely, “have you done anything to love lately?” There’s a difference between being in love and loving. Love can be expressed as a noun–an intense…
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    re:DESIGN and reignite your business. - Blog

  • It’s a Brand New, Brand YOU, Visual World

    16 Oct 2014 | 11:23 am
    Pin it! It’s a visual world and images touch us in a direct, visceral way unlike text can alone. They make us happy, they make us laugh, they make us inspired — they can also make us deeply sad — all in just a fleeting glance.Recent neurological studies prove through brain imaging how we respond to visuals unlike any other media: we pay attention to them, we believe them, and we remember them. Powerful stuff!Now, take a look at today’s media landscape and the busy, distracted, hyperactive world we find ourselves in. What are the three things you — as a…
  • Design is Not About You or Me, It’s About Them

    24 Sep 2014 | 6:04 am
    Design is more than a client’s personal likes and dislikes. It is more than your favorite color or how you just painted your new kitchen. Design is also more than something that goes in a designer’s portfolio. These scenarios are all too common, and all too wrong. Design should always be about the end-user: your customers, your market, your audience. So a certain degree of objectivity is necessary if one is to utilize and practice design successfully. Throughout all the design disciplines: marketing, branding and communications design — web design, product design, exhibit…
  • Visuals, Schmisuals — Here’s What Your Business Really Needs to Pop

    18 Aug 2014 | 8:09 am
    Pin it! There’s been a lot of talk about the importance of the visual lately, especially for social media sharing and online marketing. Heck, I’ve been one of the leading protagonists! But what seems to be missing is that this means more than just slapping up an image and calling it a day — it takes a bit more to get attention for your business and create influence. In fact, with all the visual noise now, you are probably already feeling that something more is needed to have any hope of making a dent in today’s noisy digital ecosystem. So what will make the…
  • 12 Ways That Good Design May Elude You

    11 Aug 2014 | 9:20 am
    Pin it! Good design is present even when you might not be aware of it. This may be counterintuitive to what most people think, because design is not about decoration and just making things look pretty. There is that too, but design runs through our lives in everything we see and do. When you go for a drive, do your shopping, watch TV, grab a magazine, visit a website, use a bottle opener… you get the picture — design is there.The best design supports whatever it is we are trying to do, creating seamless, annoyance-free experiences. Good design aids and enhances experiences, never…
  • Create Unique Content and Own Your Business Niche

    15 Jul 2014 | 5:48 am
    Pin it! Sharing other people’s content on social media is nice, but the best content sharers are content creators. Makers. Producers. Originators. It’s one thing to cover that ’80s band on stage with a bad wig at the local fair — it’s a completely different thing to perform a song you’ve written and then share it with the rest of the world for the first time. If it’s good, people will snap to attention. If it’s not so good, well… people may head to the side area for a corn dog, but if it’s really, really good? You could soon find…
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    Better Business Brand

  • Using Branded Promotional Products at Your Next Event

    Robert Hacala
    25 Oct 2014 | 10:38 am
    Choosing the appropriate branded promotional products can mean the difference between a successful and an unsuccessful event. It’s not all about giving things away for free; it’s also about branding your event as strongly as possible. So, how can you use branded promotional products effectively at your next event? Image Credit: University of Exeter / CC
  • 3 Tips for Generating Efficiency and Customer Loyalty

    Robert Hacala
    27 Sep 2014 | 5:40 am
    If you think you’ve tried everything you can to ensure that your business is one of the 20% that succeed, think again. If you’ve not applied one or more of the below behaviours, perhaps now is the time to read up and then act. Image Credit: Robert S. Donovan / CC
  • 4 Creative Ways to Engage Your Audience

    Robert Hacala
    20 Sep 2014 | 1:25 pm
    There are so many ways to engage your audience. You probably already know a lot of them. You know these things because everybody is already doing them. Let’s take some time to explore some of the things that work really well, but haven’t quite caught on yet.
  • Grooming Your Employees for Leadership

    Robert Hacala
    17 Sep 2014 | 1:34 pm
    The success of your company is dependent on the efforts of many, not just you. The grooming process needs to start early, so by time your star employees move up the ladder, they are good and ready for the challenge that lies ahead. Here are just a few helpful tips to cultivate good leaders. Image Credit: Atos International / CC
  • How to Improve Your Brand Awareness

    Robert Hacala
    21 Aug 2014 | 9:22 pm
    Brand awareness lifts your own voice out of the clamor of online and real-world sales, and you should work actively to increase its reputation in the niche it is meant for. There are many ways to raise your brand awareness, but four are imperative. Image Credit: beedubz / CC
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    Blade Creative Branding | Blog | Marketing, Design, Trends

  • Halloween’s Best: Horror Movie Logos

    Brian Walker
    30 Oct 2014 | 8:41 am
    Halloween is almost here, and horror movies new and old are taking over movie theatres, Netflix, and television. Despite being an often inventive and creative genre that preys on imagination to thrive, branding in horror movies is often clichéd and tends to fall into a few major categories. Logos in particular can be egregiously unimaginative.… Read More
  • Raptors Embrace Canada … and Brand Community Building

    Wayne S. Roberts
    29 Oct 2014 | 10:34 am
    When Tim Leiweke joined MLSE he made the proclamation that if the Toronto Raptors were going to grow and become more successful financially, they needed to become Canada’s Team. Last spring, as the Raptors moved toward a playoff berth that electrified the fanbase and organization, the team took a giant step forward in embracing that… Read More
  • David Sparrow Endorsed for Ward 26 Councillor in Toronto

    Wayne S. Roberts
    24 Oct 2014 | 10:37 am
    With the Toronto municipal elections set for Monday, October 27th, I feel it is important to share our support for David Sparrow for Councillor in Ward 26 where I live – and own Blade Creative Branding on Laird Dr. Support David today by visiting his website to donate, canvas or get a lawn sign:… Read More
  • Montreal Canadiens Reward Brand Community with Club 1909

    Joshua Murray
    24 Oct 2014 | 9:01 am
    The NHL season is still young, but the Montreal Canadiens are already running away with the lead… online. Already the Top Sports Brand in Canada (as found in the results of an August 2014 Canada-wide survey), Les Canadiens recently launched a new online fan club, Club 1909, to encourage all of their fans, in Canada… Read More
  • Microsoft Drops Nokia Name on Windows Phones in Rebrand

    Joshua Murray
    22 Oct 2014 | 10:30 am
    Microsoft looks to be taking a step towards major player status in the mobile world with the rebranding of their cell phone products. No longer will the brand use the Nokia hardware name when selling their products, it will be replaced with the Lumia stamp and focus on Windows as the software platform. The move… Read More
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    Branding Value Now

  • Making Events Work For You

    Michael Fishbourne
    29 Oct 2014 | 7:37 am
    There are lots of ways to market your business. You know this. You know how to market yourself well on Facebook (and all of the other social media portals). You know that your website is perfect. You’re confident in your…Read more →
  • Creating Advocates for Your Brand

    Michael Fishbourne
    15 Sep 2013 | 3:06 pm
    Any entrepreneur will agree that advertising is one of the most important keys to success in business. Some of the most successful and well known businesses were built with little or no advertising at all., Trader Joe’s, Google and…Read more →
  • Defining Your Brand Message

    14 Sep 2013 | 12:18 pm
    In business, defining your brand message serves more like a journey of discovering ones business. For a brand to be successful it needs a voice and it’s through a brand message that business prospects and customers find the value of…Read more →
  • Social Media Tips for the Small Business

    9 Sep 2013 | 9:23 pm
    photo: Esparta The social media has of late become more than just a social platform, since many small businesses are now using it to interact with their customers and meeting potential clients as well. However, for entrepreneurs to effectively use…Read more →
  • Copyrights, Creative Commons and Legal Considerations when Marketing a Small Business

    Michael Fishbourne
    3 Sep 2013 | 9:19 pm
    photo: kevin dooley How would you feel if someone stole your hard work and claimed it as their own? What would you do? Just how far would you go to protect your livelihood? As a small business owner, these are…Read more →
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    Landor Blog

  • GoPro: When technology goes lifestyle

    16 Oct 2014 | 8:12 pm
    First, let’s start—as I like to do—with a quote. Kevin Platshon, digital marketing manager of GoPro, said about his company, “We classify ourselves as a viral hardware company. Every time a piece of content is shared it’s inspiring someone, even if we don’t show the product at all.” So basically, this guy markets his product without showing it? No wonder he made it to the finals at the first Cojones Awards, a worldwide competition that celebrates the most courageous marketers of our era. GoPro is one of the most successful businesses of the decade. In 2014, it issued one of the…
  • Turn over a new leaf: The seasonal trend

    8 Oct 2014 | 7:09 am
    Each new season deserves a celebration. The long-awaited and short-lived fall is no exception. With rich, vibrant colors, beaming sunlight, and crisp, cool breezes, fall awakens the senses. From expected seasonal offerings like beer and candles to less traditional soaps, fine fragrances, and décor, many brands are eager to get a piece of the pumpkin pie.    1. Bath & Body Works: Leaves 3-Wick Candle 2. Uinta: Punk’n Harvest Pumpkin Ale 3. Target: Threshold™ Set of 3 Decorative Fall Figurines—Gold 4. CB2: Metro Orange 20" pillow 5. Bath & Body Works: Sweet Cinnamon…
  • Five fundamentals of great design: Perception

    6 Oct 2014 | 4:44 am
    Effective packaging is a crucial part of the marketing mix for consumer packaged goods (CPG)  brands, and it is only becoming more so. Your package is one of the most fundamental aspects of your brand, second only to the product and product experience itself. So if package design is so important, then it must be important to leverage the best design for your brand. But where do you start? As with all things, you start with the fundamentals.  This is the second post in a five-part series that identifies and details the five fundamentals of great package design. In the first post, I…
  • Into the wild

    30 Sep 2014 | 6:54 am
    Concrete jungles may be our reality, but this bold feminine look reconnects us with our natural state. Beasts and botanicals abound, so take a walk on the wild side. Inspiration images: 2014 Schiaparelli Vogue Belle Fleur article IRO Paris: 2014 Fall Campaign 2014 Gucci Vogue Belle Fleur article Merchandise: 1. Gucci: Double-Breasted Alpaca Jacket 2. Oscar de la Renta: Painted Rose Cocktail Ring 3. Ami Paris: Floral Print Five Pocket Jeans 4. Tom Ford: Chesterfield Evening Slippers 5. Carolina Herrera: Botanicals Dress     All images copyright of their respective authors. Permission…
  • For Derek Jeter, tips on rebranding beyond his hall-of-fame status

    30 Sep 2014 | 4:00 am
    A class act right up to the very end. I’m not just talking about Derek Jeter’s game-winning single in the bottom of the ninth inning for a 6-5 walk-off win against the Orioles, the last home game of his storied career. I’m also talking about the fact that Jeter, the five-time World Series champion, made it a point to wish the Orioles luck in the play-offs. “They deserve it,” he told the on-field postgame interviewer. A couple days later, I watched Jeter’s last game with my son, just one of the many Yankees’ games we’ve watched together over the years. As I did, it occurred to…
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    TRAY Creative: Seattle marketing, branding, web design

  • From The Frye to Starbucks: User-Generated Content

    Martha Tesema
    24 Oct 2014 | 2:52 pm
    Any organization’s dream is to have consumers so invested in and involved with their products or services that they voluntarily spread the word of their positive experiences. The ever expanding popularity of social media has made it easier for consumers to do just that, leading to a growing trend in recent years: user-generated content. Rather than word of mouth or grassroots marketing tactics, a blog post, hashtag or photo can be used to gather genuine stories behind brands and push the envelope of exposure. In addition to websites that run solely off of user content (Reddit, Yelp,…
  • Weekly Roundup: Alteryx, Geeks, Iceland, and more

    Martha Tesema
    10 Oct 2014 | 3:20 pm
    (Image Courtesy of Black Tomato) Between foggy mornings and 70+ degree afternoons, it’s officially the season for the sun to start teasing Seattle. Whether you’re wearing sunglasses or sweaters, there are plenty of any-weather things going on around the city. Once again, we’ve got a roundup of stories or events you don’t want to miss: When Two Lands Collide: At first thought, it wouldn’t seem that Iceland and Seattle have much in common. But this weekend might change your mind, as our cultures collide through many cool events. Between the music at Neumos, readings at…
  • Weekly Roundup: Notable and Not-to-Miss News

    Martha Tesema
    12 Sep 2014 | 4:33 pm
    This week’s various weather patterns have been proof that summer is officially winding down and the sun has begun to make it’s way out of our lives for nine months. But we’re not ready to say goodbye quite yet. With so much always going on in this city (and online!), we’d thought we’d gather the best of the best that has caught our eye during this past week. Once again, if we’ve missed the next big cat video or something equally important that you know we’d love, send us a tweet @TRAYCreative! Noise For The Needy For the past 10 years, NFTN has raised money for local…
  • Behind the #Ice

    Martha Tesema
    9 Sep 2014 | 12:13 pm
    Have you soaked yourself with a bucket of ice water lately? The ALS Association #IceBucket Challenge has literally been flooding our Facebook and Instagram feeds for weeks. “If you haven’t heard of it you must be living under a rock.” – Bridget’s mom, who doesn’t even have a Facebook account.   Believe it or not, The ALS Association doesn’t have anything to do with ice. Yet, they’ve been able to raise more than $100 million for their cause while people voluntarily drench  themselves on social media. This is what a dream viral marketing campaign looks like … soak it in!
  • Weekly roundup: Geekwire Radio, Pearl Jam generosity, and Ballard sidewalks

    Martha Tesema
    25 Jul 2014 | 1:40 pm
    Would you look at that–another week has gone by. Each week, we’re attempting to take the million things floating around the Internet – in Seattle and beyond – and give you a quick bite of the best stuff. Here’s a roundup of events and programs to look forward to, news, and more that have boggled our brains or induced office-wide giggles. Must Hear You most likely browse Geekwire on your own time, but don’t forget about their radio program! Streamed on KIRO, Geekwire Radio features a roundup of it’s own–and this particular episode from the other week is filled…
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    The Finch Post

  • 3 Secrets Every Good Branding Agency Creative Team Knows

    Finch Brands
    15 Oct 2014 | 11:51 am
    It’s often said that what goes on in the creative department defies explanation. That the thin sliver of black light under the door, where the fingers of smoke slowly curl out in front of the strobe lights behind it, is the only glimpse most mortals will ever see of the mysteries within.  No rules, only wild yahoos dancing on tables and sketching feverishly on walls— banging their heads and throwing artisanal cupcakes at each other like a vision from the final days of Sodom and Gomorrah. And while I signed a pledge of secrecy when I decided to become a member of  “Creative,” I will…
  • The Philadelphia Brand — A Progress Report

    Finch Brands
    30 Sep 2014 | 6:16 am
    This post originally appeared on February 18th — when it was published, it garnered a great deal of interest in the media and tourism/hospitality industry. Several weeks ago, the City Controller's Office issued a report urging the city to combine Philadelphia's two marketing arms. While we disagree with elements of that report, we support the major conclusion. With this recent development in mind, here is the post that started it all. Back in August, I used this space to excoriate the Philadelphia hospitality and tourism industry for their lack of focus on building a brand…
  • 3 Signs Your Company Needs to Rebrand

    Finch Brands
    23 Sep 2014 | 6:00 am
    Please enjoy the below video — a (slightly) tongue-in-cheek presentation from the Finch Brands leadership team covering ‘Reasons to Rebrand’ for organizations wondering if they’ve reached that critical inflection point. We enjoyed the process of creating this, but we know rebranding is serious business. 
  • What to Watch

    Finch Brands
    18 Sep 2014 | 12:56 pm
    What to Watch – Is Apple Watch the Next iPad or Google Glass? On the day the iPad launched in 2010, I was in full-scale curmudgeon mode. Why did I need something that basically split the size gap between my phone and laptop but couldn’t replace either one? A year later, I had one – seemingly everybody did. When Apple Watch was introduced last week, some of the same feelings came to mind. I decided to keep my powder dry and think about it before bursting forth with an instant take. A week later, I still don’t know entirely what to think. Apple Watch is an undeniable technological and…
  • Branding and the Liberal Arts

    Finch Brands
    10 Sep 2014 | 6:39 am
    This post first appeared on Advertising Week's Social Club blog. Visit their blog to learn more about advertising and branding from some of the brightest minds in the industry. Warning – this post is hopelessly biased, full of gross generalization, and relies on anecdotal evidence to make a provocative point. Yet with each passing day, I feel more strongly that the profusion of pre-professional undergraduate advertising programs does a disservice to our industry and, most importantly, to those who seek a rewarding career in it. The Advertising major clearly helps people get that…
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    Brandful Workforce

  • How Employee and Customer Fans Make IKEA Brandful

    22 Oct 2014 | 3:35 am
    I’m always on the lookout for brandful examples. Recently, I spoke to Rich D’Amico, Deputy Marketing Director, IKEA USA  to find out the inside scoop on the IKEA brand and how they create both employee and customer brand advocates. Below is an excerpt from the interview. Julia Gometz: A brandful company has internal and external brand advocates. Do you have different strategies for employees and customers on how they can promote your products, or are they integrated? Can you explain the strategy? Rich D’Amico, IKEA USA: We are a values driven company with a passion for life @ home. We…
  • Beyond The Logo: Re-Branding With The Help of Your Workforce

    6 Aug 2014 | 5:30 pm
    There seems to be a growing practice in the world of corporate branding to involve the workforce. Executives understand that what you want the brand to be, isn’t always the way it is actually perceived. The way to make your vision a reality is through the workforce. They make it come alive. Unfortunately, like many other things, it’s easier said than done. And some organizations rely too heavily on words instead of action.  They also struggle on how to meaningfully involve employees in the process and at what point to involve them. To illustrate my point, below are two examples of…
  • The Future Is Now…No Now

    11 Jun 2014 | 10:09 am
    I recently spoke at The Learning Forum’s gathering called, The Future of Innovation and The Work of Innovation, held at Convene’s newest conference center in lower Manhattan . Key takeaway: The future is here. It used to be that the future was very far off, say fifty years down the road. Now, we invent the future every day and advancements are much quicker than ever. I can’t think of a better organizer for this topic than my colleague, Brian Hackett. He brings executives together on key topics like analytics, innovation and learning, to discuss challenges and wins, directly with one…
  • Brandful Approach Gains Momentum

    12 May 2014 | 6:41 am
    Last week, I spoke to a fantastic group of Long Island human resource professionals who understood the value the workforce can bring to the brand. While I do give a lot of presentations, I enjoy customizing my message and content for each unique audience. When deciding what to include for this group, I carefully reviewed my materials including videos, stories, and company examples. I decided to feature one of my favorite videos from Clear Vision Optical, a small Long Island-based company of 250 employees, that designs and distributes eyewear for all ages. The video offers a quick peak of…
  • AOL Has Guts. Do You?

    29 Apr 2014 | 2:14 pm
    We all know the story of the first day on the job, and things not seeming the same as they did in the interviews. Is your advertised culture what it really is? It’s tough to compete for talent. Some companies try to be as hip and cool as their competitors, but are they really who they say they are? Last month, I conducted a webinar with my colleague, Susan Amori, Senior Director, AOL Talent & AOL Cultural Ambassador Program. Susan and I spent an hour with our listeners, most of whom were recruiters. I shared my how-to approach on attracting and hiring employees who would best serve the…
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    places | brands

  • Overland to Sofia

    Samantha North
    8 Oct 2014 | 2:25 pm
    Exhausted, I arrived in Sofia after a fraught overnight and overland journey from Istanbul. What used to be part of the fabled Orient Express route was now a motley combination of creaky buses and chilly trains. The Bulgarian morning was cold and I had no local currency to buy even a coffee. But my fellow travellers, surprisingly numerous for such an uncomfortable route, were friendly and a sense of camaraderie quickly formed between us. The first port of call, Sofia’s central station, was unimpressive to the point of being quite off-putting. It was tatty, grubby and populated by…
  • Turkey and the Kobane question

    Samantha North
    7 Oct 2014 | 1:05 am
    Istanbul’s protestors are out in force once more. Last night, the streets erupted, with cars blazing, windows smashed, and volleys of the usual tear gas unleashed by Turkish police. But this was not just another anti-government protest. This time, much more is at stake, mainly the lives of hundreds of thousands of people. The world is angry about their impending fate, and wants to make sure the powers that be know about it. Protests are happening not only in Istanbul, but in cities like New York, London and Berlin. And the reason for all these protests? Across the country from Istanbul,…
  • Scandinavian sojourn

    Samantha North
    11 Sep 2014 | 10:48 pm
    Kungsgartan, Stockholm Today is my first ever morning in Scandinavia. It’s a completely new part of the world for me.  I’m in Stockholm sitting in a trendy coffee shop on the imposing Kungsgatan street, with a strong Americano making my head buzz. I’m considering my first impressions of Sweden, which, along with the other Nordic nations, is widely considered to be some kind of modern day utopia.  Of course one day is too soon to form anything more than surface level opinions of a country. But as the study of place branding has taught me, it’s those first moments that count for…
  • Why do most city branding campaigns fail?

    Samantha North
    21 Aug 2014 | 7:52 am
      86% of them to be precise. That’s pretty high. PlacesBrands founder and editor Samantha North explores the matter further in this guest article for the New Statesman’s brand new city blog: CityMetric.
  • Finally, it’s OK to like Germany

    Samantha North
    14 Jul 2014 | 7:05 am
    photo credit: Matteo De Felice via photopin cc Even a diehard football ‘non-fan’ such as myself couldn’t fail to be impressed by Germany’s stellar performance in this year’s World Cup. The national team powered their way through the tournament beating hopefuls such as Brazil and finally Argentina to emerge victorious in the final’s dying minutes. And what a gripping match that was! The resulting media adulation for the German team got me thinking about that nation as a whole, in particular its dramatic turnaround over the last few decades. It would be hard…
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  • What’s your brand’s signature touch?

    Pia Denise de Malherbe
    29 Oct 2014 | 1:20 pm
    Brands that have a clear purpose win—we've championed that perspective for years at Siegel+Gale. But purpose, and the promise that comes with it, isn't always enough. The post What’s your brand’s signature touch? appeared first on Siegel+Gale.
  • Our new study answers the big questions on simplicity

    Margaret Molloy
    28 Oct 2014 | 5:30 pm
    Our Global CMO, Margaret Molloy, breaks down the 2014 GBSI. The post Our new study answers the big questions on simplicity appeared first on Siegel+Gale.
  • Setting the example of how NOT to activate your brand

    Katie Conway
    27 Oct 2014 | 12:41 pm
    In a previous life, I worked as an account planner at an advertising agency. In order to get up to speed on a new client before going into development of the creative brief, I would read through all the client materials—product and brand research, past campaigns, target audience research, etc. It was during this process that I had my first experience with a certain piece of paper—the brand platform. At the time, it was one piece amongst many, so I took about a minute to read through, and moved on to the next report. The post Setting the example of how NOT to activate your brand appeared…
  • Brand Matters: Why is brand purpose critical?

    Siegel Gale
    24 Oct 2014 | 10:35 am
    This week on Brand Matters we talk to Jason Cieslak, President, Pacific Rim, about why brand purpose is so critical—inside and out—in an organization, and how it can differ from other brand expressions. The post Brand Matters: Why is brand purpose critical? appeared first on Siegel+Gale.
  • Trigger Fingers on the Pulse

    Siegel Gale
    23 Oct 2014 | 2:15 pm
    Let’s face it: we all love topical opportunistic advertising. Brands that act quickly, getting messages out that respond to something in the news or top of mind for the general public is a tactic that has been employed with increasing frequency in our hyper-connected present. And truth be told, the public eats it up. When done well, it can be reflective of water cooler conversation, or the zeitgeist of a particular time or moment. The post Trigger Fingers on the Pulse appeared first on Siegel+Gale.
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    Marketing Mojo for Small Business

  • 4 Time-Management Apps You Will Want to Download

    Deanna Zaucha
    29 Oct 2014 | 12:06 pm
    In the life of a busy entrepreneur, there are many moments where we wish we didn’t have to waste so much time doing the small stuff. Whether it be checking insignificant emails, or waiting the few extra seconds for a large file to upload. Yesterday, I stumbled across an interesting app called Rescue Time. More or less, this application is a behind-the-scenes time ninja that reports back in how effectively you are using your time on your computer AND mobile device. It simply runs in the background and tracks how much time you spend on different applications to give you a picture of your…
  • The 5 Best (and free) Google Chrome Extensions for Content Marketing

    Deanna Zaucha
    27 Oct 2014 | 11:24 am
    Often we find ourselves discussing how small business owners and entrepreneurs can be more productive. Does this mean we are trying to imply that these professionals have difficulty with time management? No way! We just understand that time is a limited resource, and that a few productivity hacks are appreciated when trying to tackle a busy day. Today we thought we would focus on one of the most time-consuming facets of a business: content curation. To have an impactful content market strategy, you must be up to date on all of the latest news in your industry. This way, when updating your…
  • Panda, Penguin, and What Google’s Recent Algorithm Updates Mean For Small Business Owners [INFOGRAPHIC]

    Sarah Matista
    24 Oct 2014 | 12:03 pm
    If you are a small business owner who finds Google alliterative algorithms Penguin and Panda to be intimidating territory, you’re not alone. You have enough on your hands with running a business and maintaining a website without having to decipher what each Google algorithm update means for your marketing and SEO strategy. While it’s certainly possible to make a full-time career out of the analysis of these search engine rank determiners, it’s also possible to break it down into manageable and actionable bites. Let’s start with some clarifications: What is Penguin? Penguin (3.0),…
  • Introducing Webs Local Search: Get Your Business Listed Today!

    21 Oct 2014 | 9:18 am
    We’re incredibly excited to announce the addition of a new tool to the Webs platform that will help businesses save a significant amount of time, money, and headaches in getting their business listed everywhere online. Introducing Webs Local SearchThe easiest way to list your business everywhere online. What Is Local Search? In a recent Webs blog post, we described the importance of local search for small businesses, how local search differs from SEO (Search Engine Optimization), and how you can check if your business is listed today. The Local Search category includes popular directories…
  • Which Factors Determine the Growth of Your Startup? [INFOGRAPHIC]

    Deanna Zaucha
    20 Oct 2014 | 10:15 am
    Attempting to establish a startup takes courage, determination, and a slight leap of faith. To run a successful startup, it takes hard work, perseverance, and a lot of luck. Statistics show, of the 514,000 new business owners in 2012, only 18% will succeed in their first venture. Those who are brave enough to try for a second or third venture see their success rate rise to 20%. So why are so many business owners willing to take the plunge? 68% believe the odds of their business succeeding are better than others in their sector. And with such a positive attitude, they are more likely to stick…
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    Jill Celeste - Personal Branding Coach

  • Time-Saving Social Media Tips

    Jill Celeste
    29 Oct 2014 | 5:04 am
    One of the complaints I often receive from clients is how time intensive social media is, especially when you’re not seeing an immediate return on your investment. All marketing can be time intensive, but there are ways to make your social media marketing less of a time suck. Check out these four time-saving social media […] The post Time-Saving Social Media Tips appeared first on Jill Celeste - Personal Branding Coach.
  • How To Increase Your Visibility

    Jill Celeste
    22 Oct 2014 | 1:29 pm
    For many entrepreneurs, increasing their visibility is a key objective of their personal branding strategy. With greater visibility comes better opportunities, more clients and greater profit. Here are four tactics you can implement to increase your visibility: #1: Deliver speeches and presentations Networking groups, conferences, workshops and even your local Chamber are always looking for […] The post How To Increase Your Visibility appeared first on Jill Celeste - Personal Branding Coach.
  • Your Personal Branding Media Kit

    Jill Celeste
    16 Oct 2014 | 4:24 am
    As you grow your personal brand, you may be called upon by a reporter, blogger or radio host to be interviewed about your area of expertise. Or, you may want to follow a public relations tactic to publicize your latest service or product. For these reasons, it is a good idea to put together a […] The post Your Personal Branding Media Kit appeared first on Jill Celeste - Personal Branding Coach.
  • 3 Printed Marketing Materials That You Must Have

    Jill Celeste
    8 Oct 2014 | 10:28 am
    In an online world, it’s easy to forget the benefits of printed marketing material. While digital marketing is effective, you need to have a few pieces of marketing collateral created to communicate your personal branding and marketing message. Here are three printed marketing materials that I recommend to every client: #1: A personal branding-friendly business […] The post 3 Printed Marketing Materials That You Must Have appeared first on Jill Celeste - Personal Branding Coach.
  • Tips On How To Promote Your For-A-Fee Event

    Jill Celeste
    1 Oct 2014 | 3:39 pm
    Are you planning on hosting an event where you will charge a fee? Workshops, mastermind groups, seminars – they are all excellent ways to share your message and build your personal brand. While you work out the logistics for your event, make sure to write a marketing plan to outline how you will promote your […] The post Tips On How To Promote Your For-A-Fee Event appeared first on Jill Celeste - Personal Branding Coach.
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    Once a Day Marketing

  • Branding a Unique Pharmacy

    James Glover
    28 Oct 2014 | 5:48 am
    Nambe Drugs, a Compounding Pharmacy Listen to our featured Ask Those Branding Guys radio show podcast: Branding Nambe Drugs Pharmacy Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys, we discussed branding and marketing for a unique Northern New Mexico Pharmacy. Joining us on the show was Tom Lovett, President and CEO of Nambe Drugs, a compounding pharmacy. In addition to what you will find in a regular drug store, a compounding pharmacy also tailors prescriptions to the needs of the individual patients. Additionally, Nambe…
  • You Should Be Using Proximity Marketing

    James Glover
    26 Oct 2014 | 6:30 pm
    Proximity Marketing On The Rise Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are looking at proximity marketing. I read an article recently by Forbes contributor Greg Petro on how proximity marketing is becoming a major tactic to drive retail sales. For those of you new to the concept, proximity marketing uses wireless and blue-tooth technology to link the physical location of a product to the “proximity” of the consumer. Petro shared some interesting findings from JiWire: • 53% of consumers are willing to share their current location to…
  • Considerations When Rebranding

    James Glover
    20 Oct 2014 | 2:31 pm
    Gluten-Free Muffins from Kokopelli Baking Company Mixes Listen to our featured Ask Those Branding Guys radio show podcast: The New Hat Baking Company and Amber Davis Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys, we discussed branding and marketing with a company in the process of re-branding. Joining us on the show was Amber Davis, co-founder of Kokopelli Baking Company of Durango, Colorado, dedicated to creating delicious gluten free baking mixes. The idea for the company grew out of Amber’s desired to prepare gluten…
  • Ensuring High Esteem for Your Brand

    James Glover
    20 Oct 2014 | 5:26 am
    Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are looking at an essential component of brand stature: esteem. The Y&R Brand Asset Model addresses brand stature and brand strength, two critical components of a Power Brand. (I recommend you take a moment to study more about the Y&R Brand Asset Model.) A key component of a power brand is whether or not the brand is perceived to have high esteem or is held in high regard by customers and/or potential customers; the higher the esteem, the greater the Brand’s stature. Like personal reputation, the…
  • Taking On Big Insurance with Mobile Marketing

    James Glover
    15 Oct 2014 | 11:39 am
    Blue Chip Insurance Mobile Marketing New Mexico-based Blue Chip Insurance taking on the big insurance companies using this messaging deployed via mobile marketing wrapped on a city bus. Will it be successful to create awareness and consumer interest? What do you think?
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    Brand Failure

  • Is FCKH8’s f-bomb dropping little girls video an effective advertisement?

    Adam Williams
    26 Oct 2014 | 10:57 pm
    WARNING: Video is definitely NSFW T-shirt company FCKH8 just released an extremely controversial video featuring young girls using the f-word repeatedly to make a point against sexism – and hopefully sell a lot of t-shirts in the process. But is using extreme, sensational tactics effective? Although videos spread like wildfire on social media giving the impression of success, it doesn’t mean that they are actually effective ads (I know, after Old Spice it seems like that’s the case). In other words, the objective of this commercial is to make viewers so outraged about the…
  • The North Face challenges Korean shoppers to never stop exploring

    Adam Williams
    15 Oct 2014 | 7:54 am
    In brilliant experiential marketing, or maybe better dubbed experimental marketing, The North Face Korea dropped the floor out from under shoppers. While some just plummeted to what appears to be foam, others took the challenge, scaled the climbing wall and jumped for a free jacket under the pressure of a clock ticking away the 30 second countdown. The North Face, named for the coldest and most unforgiving side of a mountain, delivers high performance apparel, equipment and footwear. But what do you do when the bulk of your customers don’t leave their urban environment? You force them…
  • Domino’s wants you to look the cow you’re eating in the eye

    Adam Williams
    9 Sep 2014 | 9:19 pm
    My family recently ordered a pizza from Domino’s and we were surprised to find images of the cows used in the making of the pizza on the pizza box. Really?! Did someone in legal actually approve that? I don’t even know where to begin with everything that’s wrong with this. I’m not a vegetarian but I have issues with the meat industry (and the use of CAFOs). So having the cow saying, “Thanks for locking me up, keeping me artificially producing milk for cheese, and killing my siblings for meat,” doesn’t really get me in the mood to eat pizza. The fact…
  • Does your brand have what it takes to be authentic? Learn from the least likely

    Adam Williams
    26 Aug 2014 | 7:30 am
    What do a guy who looks like Marilyn Manson, a woman with Aspergers Syndrome and an overweight kid all have in common? They each have garnered tens to hundreds of millions of YouTube views as contestants on Britain’s Got Talent and America’s Got Talent. Why? Because they are who they are and not something else. That may seem simple or cliché but it is so powerful. The world has been amazed by all three of them, as well as others, for developing a distinct persona and being nothing less. Seeing how consumers respond to such raw authenticity is both liberating and compelling for…
  • The FAWC! Report: Ranking top ad agencies by social media performance

    Adam Williams
    6 Aug 2014 | 8:17 am
    In my previous post Does size matter? Debunking PivotStack’s Top 50 Ad Agencies Ranking, I discussed how I recommend ranking ad agencies based on the performance of their own social media profiles. Today, I’ve taken my own advice and created the FAWC! Report. I’ll let you figure out the name. The FAWC! Report ranks top advertising agencies by mashing up the number of followers they have on Twitter, Facebook, and LinkedIn and what I’m calling Social Goodness, which measures quality. As I stated in my prior post, it’s not just size that matters, but how you use…
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    Pixel Productions Inc.

  • Tips For Creating An Impactful Sales Sheet

    Shannon Crutchfield
    27 Oct 2014 | 4:29 pm
    A well-thought-out sales sheet is an important marketing tool for introducing your new products to potential buyers. Think of a sales sheet as a polished, concise, and compelling sales pitch. With the right information, a sales sheet can be more effective in drumming up interest and pre-orders than costly prototypes – allowing you to work smarter, minimize risk, and free up precious capital. So what do you need to create an impactful sales sheet?You should provide enough information on your sales sheet for a buyer to clearly understand your product, its intended market, and how to contact…
  • Top 20 Ways To Improve Your Ecommerce Website SEO

    Chris London
    20 Oct 2014 | 9:21 am
    In order to ensure that you get steady rankings, or climb those rankings, you have to continuously nurture your SEO strategies for your e-commerce website. Ya, like you didn’t have enough on your plate already… Well, let’s take a look at 20 ways in which you can improve on your Ecommerce SEO anyway: 1. Separate Your PPC and SEO Strategies PPC is a highly beneficial way to drive traffic to your site, but many people view all traffic as equal and that just isn’t so. Typically, your organic pages provide a much lower bounce rate and higher conversion rate. Your PPC and…
  • How To Use Your Blog For Ecommerce?

    Chris London
    15 Oct 2014 | 9:29 am
    Ecommerce may be based on sales but it’s important to remember that even online businesses require a little customer service, and using a blog is a great way to interact with your customer base. Your product landing pages are where you put your detailed information to help persuade the buyer, but your blog is where you can connect with the buyer on a whole new level, a more personal level. Because blogs go beyond the “hard sell” you also have the opportunity to attract a fairly wide following if you know what you’re doing. Updating your blog regularly with content that…
  • 3 Tips to Optimize Online Business before the Holiday Shopping Frenzy

    Chris London
    13 Oct 2014 | 8:39 am
    Cyber Monday sales for 2013 were up 18.4 percent from the previous year and set a new single day sales record of $1.7 billion, according to comScore. Black Friday 2013 saw $1.2 billion in online sales and total holiday spending also broke a record at $46.5 billion. E-commerce retailers that make the shopping experience as simple and enjoyable as possible for customers are the ones reaping the benefits of these record sales days. Holiday shopping season is still a few weeks away, which gives you plenty of time to prepare your website for the rush. Optimize For Mobile received…
  • How Can I Market My Website On A Limited Budget?

    Chris London
    3 Oct 2014 | 8:43 am
    We all know the benefits that a good marketing campaign can have on your growing business, but many small businesses have a hard time funding the type of campaign that is going to get their business noticed. Many small businesses want to know, “how can I market my business or website on a limited budget?” Fortunately, many boot-strapping entrepreneurs have found creative and reasonably priced alternatives to traditional marketing methods to help launch their businesses or market their website. Let’s look at a few ways that startups and small businesses can begin to market on…
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    BP&O - Branding, Packaging and Opinion

  • Huckle & Goose designed by Cast Iron

    Richard Baird
    30 Oct 2014 | 3:01 am
    Opinion by Robert Holmkvist. Huckle & Goose is an online food service that delivers weekly seasonal recipes to subscribers with the intention of making it simple and easy for the conscientious home cook to plan meals according to what’s in season at the local farmers’ market. Colorado-based Cast Iron Design was appointed to bring Huckle & Goose to life, developing a brand identity which included a press pack, journal and stationery set, an online experience and an interactive web app. The name Huckle & Goose was created by combining the first parts from huckleberries and…
  • Investec 2014 Team Conference designed by Garbett

    Richard Baird
    29 Oct 2014 | 3:14 am
    Opinion by Richard Baird. International banking specialist and asset management group Investec’s 2014 annual team conference took place in Port Douglas, a coastal town located in the tropical north of Queensland, home to the Great Barrier Reef and the rainforest of Daintree and Cape Tribulation. The conference’s identity, designed by Sydney-based Garbett, draws on themes of travel, tropical destination and for the most part avoids any hint of corporate convention. This is achieved through simple geometric illustrations across beach towels and tote bags, a bright colour palette,…
  • Bear Paws designed by B&B Studio

    Richard Baird
    28 Oct 2014 | 2:06 am
    Opinion by Richard Baird. Bear Paws is a baked and shaped pure fruit snack range available in four distinct flavour combinations and produced by the British health food brand Bear Nibbles. To draw attention to endangered species such as pandas, polar and sun bears, the brand recently launched a limited edition pack design alongside a pledge to donate 5p per sale to the WWF. This limited edition packaging, which features illustrated character detail and Bear’s distinctive colour palette, was developed by B&B, a London-based design studio who have worked with Bear Nibble since its…
  • Reachin’ designed by Karoshi

    Richard Baird
    25 Oct 2014 | 4:17 am
    Opinion by Richard Baird. Reachin’ is a regular charity event established in 2012 to engage with a younger demographic and raise awareness and funds for Myeloma UK, an organisation dedicated to finding a cure for Myeloma, a rare cancer of the bone marrow. Money made from each event is complimented by the online sale of branded t-shirts, vests and tote bags. Designed by Karoshi Reachin’s brand identity draws its inspiration from the architecture of the Turner Contemporary art gallery, the venue of its first and forthcoming events. The building’s clerestory windows, mono pitched…
  • The Best of BP&O — Brochures

    Richard Baird
    24 Oct 2014 | 1:46 am
    A collection of brochures, catalogues, journals, lookbooks and programmes published on BP&O. These typically balance graphic design, layout, material choice and print finish, and often utilise colour, type, paper size and texture contrast to contribute to a distinctive brand identity. This selection features uncoated and coated papers, surface embosses, foils, dyed and unbleached boards and a variety of binding processes. Featured studios include Face, BRR, Tsto and Bedow amongst many others. This post was published as a quick way to browse through BP&O’s content and…
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  • This Week on BP&O No.50

    Richard Baird
    24 Oct 2014 | 2:24 am
    This week on BP&O I reviewed Marks’ brand identity for Swiss print process exhibition RDVC 2014, Manual’s visual identity and packaging solution for water filtration company Soma, Designer Anonymous’ packaging treatment for Simplee Aloe and Robert Holmkvist took a look at dn&co.’s work for commercial space Here East. Tweet This   |   SubscribeBP&O The post This Week on BP&O No.50 appeared first on .
  • This Week on BP&O No.49

    Richard Baird
    17 Oct 2014 | 7:50 am
    This week on BP&O I reviewed Cloudy Co’s packaging design work for winery Jamsheed’s Laneway variety, Scandinavian Design Group’s brand identity and packaging solution for Nick & Johnny and NB Studio’s identity and packaging treatment for Suffolk cyder brand Aspall. Tweet This   |   SubscribeBP&O The post This Week on BP&O No.49 appeared first on .
  • This Week on BP&O No.48

    Richard Baird
    10 Oct 2014 | 3:56 am
    This week on BP&O I reviewed Inhouse’s packaging work for winery The Bone Line, Blok’s brand identity solution for CEE, Spin’s work for Sim Smith Gallery and Marcus McCabe’s visual identity and print for gallery Ceri Hand. Robert Holmkvist, BP&O’s second opinion, took a look at Manual’s latest brand identity work for Merchants of Beverage. Tweet This   |   SubscribeBP&O The post This Week on BP&O No.48 appeared first on .
  • This Week on BP&O No.47

    Richard Baird
    3 Oct 2014 | 4:58 am
    This week on BP&O I reviewed Buddy’s work for hard cider brand Awestruck, AKU’s brand identity and print solution for SISU and I pulled together the best menus published on the site under the new Best of BP&O series. Robert Holmkvist joins the site as a second reviewer and took a look at Snask’s packaging treatment for PangPang’s summer ale range. Tweet This   |   SubscribeBP&O The post This Week on BP&O No.47 appeared first on .
  • This Week on BP&O No.46

    Richard Baird
    26 Sep 2014 | 6:12 am
    This week on BP&O I reviewed Hey’s work for design and communications agency Collective, Tsto’s brand identity solution for Finnish health initiative Yksi elämä, Comité’s visual identity treatment for kitchen and bar La Taverna Del Suculent, Bedow’s logo for Hotel Koster, and BuroCreative’s identity for Mexican diner-stye restaurant D/F Mexico. Tweet This   |   SubscribeBP&O The post This Week on BP&O No.46 appeared first on .
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    Macali Communications

  • Brand Storytelling Why You Need It — Part 2

    Kevin Donnellon
    30 Oct 2014 | 6:00 am
    You need a brand story to tell. Without a story your brand becomes another commodity or a replaceable cog in your marketplace. As a result, you can’t differentiate your brand or your business. Creating a brand story is not simply about standing out and getting noticed. It’s about building something that people care about and want to buy into. It’s expressing, expounding and showing your value. It’s about thinking beyond how your products and services are used and pushing for the creation of loyalty and meaningful bonds with your customers. In today’s bigger, better and faster…
  • The Power of Brand Story Telling — Part 1

    Kevin Donnellon
    29 Oct 2014 | 6:04 am
    What is brand storytelling? Why does it work? How does it work? When does it work ? Those are the most important questions and my new three posts will cover those important questions . So, what is brand storytelling? Storytelling is one of the most powerful ways to energize your brand as well as be the focus of your brand’s content marketing strategy. It is the sharing of words and images for the purpose of education, information, entertainment and engagement. It is about giving your products and services an identity through collecting and sharing the stories that make up your brand or…
  • 5 Smart And Powerful Questions Drive Brand Stories

    Kevin Donnellon
    22 Oct 2014 | 5:58 am
    Yes, your brand has multiple stories to tell and that potential should be exciting for brand storytellers and content marketers. So think that every step and accomplishment from inspiration behind and conception of your product or service through its journey to market and success can offer multiple stories. Begin finding your stories with these five smart and powerful questions: What is the story about how your brand got started? What is the story or stories about how your brand improved peoples’ lives? What is the story about your brand’s core values and beliefs? What is the story…
  • 6 Ways To Ensure Celebrity Spokespeople Energize Content Marketing

    Kevin Donnellon
    16 Oct 2014 | 8:35 am
    I am working with a prominent sports organization that wants to hire a spokesperson to energize its communications efforts, leveraging that person’s star power. This is valuable for product endorsement and as you can imagine energizing for content marketing. Spokespeoples’ power is proven as reported by this Harvard Business School Study that found: “A positive pay-off to a firm’s decision to sign an endorser, and that endorsement are associated with increasing sales in an absolute sense and relative to competing brands. Additionally, sales and stock returns jump noticeably…
  • 4 Reasons Video Content Is The Most Powerful

    Kevin Donnellon
    15 Oct 2014 | 5:56 am
    Video powerfully tells the brand story and it is largely the preferred content source (by 76% of consumers) when consuming brand information, a new report reveals. It also packs great benefits for brands from deeper engagement, greater word-of-mouth, breeds loyalty and stimulates sharing. The Brightcove report highlights that 79% of consumers favor digital content over traditional content sources, with more than one in ten (12%) preferring to consume content from brands on their smartphone, tablet or mobile application. Nearly a quarter (24%) of the consumers said video is their ‘most…
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    Tomas Ericsson's Blog

  • Stratagem and Marketing: Hacking Sun Tzu to position your brand

    22 Oct 2014 | 12:57 am
    “The Art of War is of vital importance to the state. It’s a matter of life or death, a road to either safety or ruin. Hence it is a subject of inquiry which can on no account be neglected”. – Sun Tzu After reading yet another Al Ries book, Positioning, I would rather argue that: “the art of Positioning is of vital importance to your brand. Hence it is a subject of inquiry which can on no account be neglected”. -Sun Tzomas Positioning your brand and the core principles of warfare as handed down by Sun Tzu in the Art of War are extremely similar, or in fact, identical. The…
  • How to win the battle for the mind of the consumer

    12 Oct 2014 | 9:18 pm
    The Meta: The past months I’ve been studying Al Ries 22 Immutable Laws of Branding, and his previous work, 22 Immutable Laws of Marketing. It’s absolutely awesome, and here’s why: First there was the Word Marketing is a battle for the mind of the consumer, or rather positioning in the mind of the consumer. Each brand we relate to in our lives, equals an attribute or category that we equate with the brand. Let’s say I’m a consumer looking for a car, and my primary concern is that it is safe. Which car brand is the leading safe car? I would say, Volvo is the leading safe car.
  • What makes a visionary company?

    25 Aug 2014 | 2:23 am
    The Meta behind this post: I read Jim Collin’s Built to Last some months ago, and the book was so brilliant, and filled me with so much creative fuel and confidence in regards to starting my own business, that I jotted the following post down in sheer panic, to try to summarize the ideas of his book. For Jim Collins, it always starts with a question. Before writing the book “Built to Last”, Collins asked himself “What makes a visionary company?” After studying 20th century business and stock market performance, Jim, and his Stanford research team, working for many years, found…
  • 5 Simple Compliance tactics that will lead to increased conversion and loyal customers

    19 Aug 2014 | 2:30 am
    After reading Robert B Cialdini’s Influence, you come to the conclusion that human decisions, although seemingly irrational from the outside, do follow certain behavioral patterns which can be learned and understood. Cialdini uses the term “click and whirr” throughout the book, meaning that if you get the right trigger out there, you will almost certainly get an automated response from your customer. Here’s the most useful tips and tricks from Cialdini’s Influence: Cheeky trick #1: – Expensive first (let’s call this THE LAW OF THE RELATIVE!) BAM! There’s a pain in any…
  • Starting an e-commerce brand part 1, getting the foundations right

    28 Jul 2014 | 9:10 am
    The meta behind this point: I have put together a brief guide to starting your own E-commerce brand, based on lots and lots of landmark management books, podcasts, and interviews with top entrepreneurs and though leaders. STEP 1: Establish a model In the book good to great, Jim Collins outlined a great business model which can be used to create a foundation for your business; it will answer the important questions and put you on the right track. Establishing solid fundamentals is imperative, since the whole business will rest on this foundation. The idea is to connect your passion, with what…
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    Edgar, the storyteller

  • Pivohram Golar: Edgar Storytelling in Practice

    Ralitsa Golemanova
    25 Oct 2014 | 1:07 am
    How we helped the Golar beer restaurant win hearts and stomachs in a place where everybody drinks wine and eats schnitzels The Golars wanted to open a beer restaurant… and they needed Edgar’s storytelling skills. How do you make craft beer popular in a wine region? It’s a real challenge and the Golar family took it at heart. Vasja Golar is a crafter brewer from Eastern Slovenia. He lives with his family in a town next to Austria where people love to eat pork schnitzels and drink wine, as the region is famous for its vineyards and wineries. But Vasja thought that it would be…
  • Challenge:Future: Edgar Storytelling in Practice

    Ralitsa Golemanova
    17 Oct 2014 | 7:22 am
    How we helped Challenge:Future connect with global youth through beautiful design and powerful stories. The Challenge:Future website Do you know what’s more difficult than motivating yourself? Motivating young people. Challenge:Future is a global youth think-tank, but of the kind that’s actually a think-do-tank. By speaking the language of the youth, it reaches out to inspire them to take a hold of their reality. Namely, to participate in tackling the biggest problems of our world. A banner for one of the quick challenges of Challenge:Future It’s not easy to propel change, and while the…
  • Audience Building: Why Making Friends Is Important and How Your Brand Story Can Help

    Ralitsa Golemanova
    6 Oct 2014 | 5:01 am
    Building an audience is all about making good relationships with people It’s one thing to have a great product to sell. And another to have a true brand story to make it sell. In an environment oversaturated with ads, finding a way to speak to those who will dig your brand and make others do it too is like finding the Holy Grail. But it surely helps to have fellow knights while you take on the quest. So how do you have a tête-à-tête with your audience? Well, remember that content marketing is a relationship-building tool? Since brand storytelling is an exquisite subset of content…
  • Why Your Brand Can Make It Without Don Draper

    Ralitsa Golemanova
    26 Sep 2014 | 1:55 am
    Don Draper is cool, yeah, but having him do your brand’s advertising is not a must for success anymore. Yes, your brand needs a strong and unique voice. And as we explored last time, when it comes to the MIT vs Stanford startup approach, it’s essential to develop it through effective and engaging communication as early as possible. The reason? You might get into the situation “no one heard about it, so it didn’t happen.” But what do you do if you have limited resources and you can’t bid for the big mythical admen like Don Draper? Oftentimes brands just flop. Yet that…
  • The Importance of Being Earnest and of… Sharing Your Startup’s Story Early On

    Ralitsa Golemanova
    18 Sep 2014 | 8:39 am
    Don’t forget to talk about your startup – and to find its authentic story If a tree falls in the forest and no one is around to hear it, does it make a sound? No, we are not having a metaphysical quiz here at Edgar. We are talking about your startup’s success. While you’re bogged down in doing research and getting the technology right while taking care of sales and business development, and trying to sleep at least three hours per night, giving a voice to your startup might not be on your mind. Well, it definitely should be. The marketing vs. the technology approach Do you…
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    Edwin Dearborn

  • Google Plus For Marketing: Growing Followers and Engagement

    Edwin Dearborn
    28 Oct 2014 | 1:46 pm
    Google Plus for marketing – What is the right strategy and tactics to grow your followers and engagement? While I am not by any means an expert, I want to share some recent breakthroughs I have had in gaining new…Read more →The post Google Plus For Marketing: Growing Followers and Engagement appeared first on Edwin Dearborn.
  • How To Get Customers To Write Positive Reviews

    Edwin Dearborn
    23 Oct 2014 | 11:51 am
    A big concern for many businesses is how to get customers to write positive reviews. Due to the large popularity of sites such as Yelp and Angie’s List, word-of-mouth advertising for the small-business owner can represent a long-lasting legacy, good or…Read more →The post How To Get Customers To Write Positive Reviews appeared first on Edwin Dearborn.
  • Hard Work Is The New Black

    Edwin Dearborn
    22 Oct 2014 | 6:49 am
    Hard work is the new black. For a while it looked like computer automation, robotics and government entitlements were going to save the day. Of course I never fell for this idyllic nonsense, knowing that all great accomplishments in life…Read more →The post Hard Work Is The New Black appeared first on Edwin Dearborn.
  • SEO Definition: What Is SEO? (In My View)

    Edwin Dearborn
    17 Oct 2014 | 1:34 am
    A great SEO definition is given here. “Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s ‘natural’ or un-paid (‘organic’) search results. In general, the earlier (or higher ranked on the search results page), and…Read more →The post SEO Definition: What Is SEO? (In My View) appeared first on Edwin Dearborn.
  • B2B SEO Marketing: Generating Your Best Leads

    Edwin Dearborn
    16 Oct 2014 | 11:33 am
    Proper B2B SEO marketing can change how your company attracts the best clientele. Any B2B marketing initiative, online or otherwise, should have a clear goal and strategy: Drive leads, convert those leads into sales, and generate measurable ROI from your marketing…Read more →The post B2B SEO Marketing: Generating Your Best Leads appeared first on Edwin Dearborn.
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