Branding

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  • 3 ways to keep your brand relevant

    Siegel+Gale
    Alyson Schonholz
    10 Dec 2014 | 12:54 pm
    Alyson Schonholz, group director of strategy & insights, identifies 3 necessary parts of keeping a brand relevant. The post 3 ways to keep your brand relevant appeared first on Siegel+Gale.
  • personalization

    Tom Fishburne: Marketoonist
    tomfishburne
    16 Nov 2014 | 8:44 pm
    Marketing is getting increasingly personalized. Mobile technology in particular is making it easier than ever for marketers to personalize their message to consumers. But “personalization” doesn’t necessarily mean “personal.” Personalization is a blunt instrument. It’s often inaccurate. And when marketing tries to personalize, but misses the mark, the effect can be more annoying that not personalizing at all. Awkward personalization happens at every Starbucks where the barista tries to guess the spelling of your name. There’s a funny meme of Starbucks name fails (including…
  • Innovations, Driven by a Monotony of Marketing

    Dwayne Flinchum
    admin
    7 Sep 2014 | 4:50 pm
    My job affords me a luxury. I have tremendous gratitude for the things I have learned over the years as we have led cross-industry brand initiatives for some of the world’s leading organizations. But at times, all it takes is a long walk in the city to observe new ideas. Considering this blog, which was intended to reflect the current culture or a snapshot of contemporary marketing, I’m seeing that there are many varied items of interest emerging lately — perhaps appropriate to the disruptive, seemingly haphazard business and communications climate we live in. I’ll share a brief…
  • Improving brand meaning

    Branding Strategy Insider
    Chris Wren
    3 Dec 2014 | 11:48 am
    The human mind is visual. Millennia before we posted images on each other’s Facebook walls, our ancestors posted illustrations on the walls of the Caves of Lascaux. As both consumers and brands increasingly shift from a vocabulary of words to a vocabulary of images — videos, emoji, and infographics (which we substitute for words), brands should understand how this new visual language creates meaning in the minds of consumers. We know the brain does not “see” the outside world as it actually is. There is too much information to process. Our eyes capture images and pass them along…
  • Five things every marketer should be thankful for.

    Brand Insight Blog
    John Furgurson
    25 Nov 2014 | 1:32 pm
    Once a year we all sit down at the dinner table and express our gratitude and appreciation… for the food, the friends, the family, the abundance. You might want to do the same thing at work once in a while. As business people, it’s easy to forget the stuff we should be thankful for in the workaday world. We get so wrapped up delivering the next deliverable, doing the next deal, and appeasing people who may be unappeasable, we just forget to be appreciative. Or worse yet, we don’t see the good stuff at all. So here are a few things that I believe are truly Thanks-worthy for…
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    Brand Insight Blog

  • Making websites work — on many levels.

    John Furgurson
    19 Dec 2014 | 9:45 am
    It’s been very interesting to witness the progression of web design over the last 20 years. Trends come and go at a fashion-runway pace. Technology changes even faster than that, and the graphic style is continually evolving. Regardless of the latest trends or technological bells and whistles, there are some timeless facts about this communication tool that will always apply. First and foremost:  The most effective websites are multi-dimensional. That is, they communicate on many different levels… The phonebook level. In case you hadn’t noticed, the phone book is fading faster…
  • Is the term “inspiring bank” an oxymoron?

    John Furgurson
    8 Dec 2014 | 1:55 pm
    It’s interesting, where people find inspiration. For some business owners, it’s the pages of Forbes or biographies of big-name entrepreneurs. For Monet, it was the garden. For me it’s the bookstore, the ski slopes, or the trails. The bank is definitely not on my list. Banks are not known for their inspiring environments or groundbreaking business practices. In fact, the entire banking industry has a huge cloud hanging over its head, every since the mortgage banking debacle of 2009. The most exciting thing to ever happen at my bank was the emancipation of the counter pens…  They…
  • Five things every marketer should be thankful for.

    John Furgurson
    25 Nov 2014 | 1:32 pm
    Once a year we all sit down at the dinner table and express our gratitude and appreciation… for the food, the friends, the family, the abundance. You might want to do the same thing at work once in a while. As business people, it’s easy to forget the stuff we should be thankful for in the workaday world. We get so wrapped up delivering the next deliverable, doing the next deal, and appeasing people who may be unappeasable, we just forget to be appreciative. Or worse yet, we don’t see the good stuff at all. So here are a few things that I believe are truly Thanks-worthy for…
  • Zero-in on Branding success.

    John Furgurson
    16 Nov 2014 | 9:08 pm
    I love this saying: “The main thing is to keep the main thing the main thing.”  I think Steven Covey coined that one. When you boil it all down, that’s the essence of branding: Zero-in on one thing you can honestly, passionately, expertly hang your hat on, and stick with it. Then when it comes to marketing communications, come up with one idea to convey the main thing, and just pound that home in every way, shape and form you can afford. One idea, multiple executions. Unfortunately, most business owners and brand managers don’t have that kind of focus. Once they get…
  • How to hire the right marketing person, the first time.

    John Furgurson
    28 Oct 2014 | 5:32 pm
    I don’t work with Fortune 500 companies. My clients rely on small, efficient teams of people for all their marketing needs. If that’s your situation, or if you have a fledgling start-up, you better think carefully about the type of marketing person you hire to spearhead the effort. The most common mistake is hiring a specialist… someone who’s deep into SEO, or social media, or web programming, or brand journalism, or graphic design. Whatever. Those “doers” are all important players in your marketing mix, but what you need is a thinker/doer. An idea guy who…
 
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    Branding Expert Martin Lindstrom - Author, Speaker & Fan of the Consumer

  • Fast Company: How Much Is That Ice Cream In The Window? Depends On The Season

    ML
    27 Nov 2014 | 2:26 pm
    Why fluctuating supermarket prices should be coming soon. A few years ago, driving over the Sydney Harbour Bridge, I realized something had changed. In place of the decades-old, same-all-the-time fare, the toll had begun to fluctuate depending on the time of day and night. “That’s curious,” I thought. But my surprise was short-lived, as I reflected on how the price of nearly everything—stock prices, interest rates, airline seats, gasoline, gold, even chocolate—fluctuates these days. As a branding guy, I’m called in when brands tank, customers flee the stores, or consumers…
  • Fast Company: How the News Business Can Survive Facebook

    ML
    27 Nov 2014 | 2:20 pm
    The social network’s plans to control even more of the media industry squeezed a collective gasp out of publishers. Was that a last breath? Facebook recently wrapped up a “listening tour,” hoping to lure publishers across the United States to deliver their content pages and news feeds to Facebook. The idea was that these pages would take on their own life within the mobile portion of the social media space. Since Facebook’s 1.4 billion users give it the world’s biggest platform, it goes without saying that this move would define the very future of news delivery. Many…
  • Fast Company: A Not-So-Modest Plan To Save Bookstores From The Grim Reaper That Is Amazon

    Martin Lindstrom
    26 Nov 2014 | 10:13 am
    Physical bookstores have no chance if they try to compete against Amazon’s selection and price. There must be another way. I have a love affair with bookstores: the search, the smell, the tactile sensation of turning pages. I know I’m not alone: There are lots of customers who still love bookstores. And yet, bookstores keep shutting their doors. Is the bookstore doomed? Yes, I‘m afraid it is—if it continues to compete with Amazon on price and volume. That’s a losing battle. But if bookstores compete on qualities that Amazon will never be able to duplicate, I believe…
  • Think holiday shopping’s ‘soulless?’ This Japanese trend can fix that

    Martin Lindstrom
    26 Nov 2014 | 10:09 am
    The times when Black Friday and Cyber Monday were one-day events are long gone. Data from search engine giant Google show that close to 90 percent of shoppers have turned these days into “mini-shopping-holidays,” rather than one-day events. But the Japanese, known for turning shopping into a fine art, may be pointing the way to yet another new trend in shopping. For decades, the Japanese culture has led consumer innovation. They introduced everything from portable music players to video cameras, from the compact discs to the cartoon obsession — and who could forget Hello Kitty? If you…
  • Martin Lindstrom teams up with NBC’s Today Show to help small Mom & Pop businesses survive

    Martin Lindstrom
    24 Jan 2014 | 11:21 am
    To show how a business turn-around is not only possible, but completely do-able in a very compressed timeframe, Today Show and I looked for 2 businesses that qualified for a makeover. Tune into NBC’s today show on February 1 and 2 for a two part series on what we did, and on what the results were. http://www.washingtontimes.com/news/2014/jan/22/ind-toy-store-gets-return-visit-from-today-show/
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    brandflakesforbreakfast

  • truly a masterpiece

    Simi Jain
    22 Dec 2014 | 5:30 am
    YES. A camera ad campaign done right. As a leader in designing smartphones, Samsung understands what a camera really needs to be in this day and age. Flip up display for the perfect selfie? Check. WiFi connectivity to all your social platforms? check. SUPER sleek, thin, and lightweight? CHECK. And to top it off, an ingenious ad campaign featuring our favorite artists posing for their famous self portraits. The tagline: "For self-portraits. Not selfies." Samsung: 1; Nikon: -100
  • 2014 was the year of the...

    Simi Jain
    22 Dec 2014 | 5:30 am
    Emoji. Bakers David Ma and Hayden Lockaby have taken the emoji to a whole new, delicious level by transforming the emoji beyond the iPhone to gingerbread cookies! So cute, so festive, so...[*enter emoji with heart eyes*]
  • the best reason to drink, ever.

    Simi Jain
    22 Dec 2014 | 5:30 am
    You know that epiphany that happens after a night of drinking, and you get the brilliant idea to run across campus naked or do 100 burpees in -20 degree weather wearing leopard-print underwear and a boa? Well, science is proving that those, in fact, were great ideas. According to the University of Illinois at Chicago, a BAC of 0.075 is the "creative peak" and might just be the point at which problem solving, innovation, and creative thinking are at their highest. Capitalizing on that data is Crispin Porter + Bogusky's Copenhagen agency, who has invented an IPA suitably named "The Problem…
  • a hootie holiday

    Cory
    18 Dec 2014 | 5:23 am
    Tired of having the same old fireplace video playing on your tv while you open neatly wrapped socks this holiday? Well, Hootsuite is here to save the day with a 40 minute video of an owl in front of a fireplace. It's sort of relaxing really. Almost... hypnotic...
  • johnnie's history walk

    Cory
    18 Dec 2014 | 5:19 am
    Is that Rumplestiltskin talking about whiskey? Yes, and wow does he do it well. The single shot video is a seriously well done little history lesson on why the bottle is square, the label askew, and where it all started. Well written, entertaining, and subtitled for those of us that can barely understand the Scottish accent. Bravo Walker's.
 
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    Branding Strategy Insider

  • Would your brand pass The Tinder Test?

    Mark Di Somma
    9 Dec 2014 | 6:02 pm
    Nir Eyal, author of Hooked, recently suggested that products are becoming increasingly addictive. Three macro-trends are driving that, he told me, and together they are lifting the addictive potential of all sorts of products and services: Companies are now able to collect more data about user behaviors; Interactive technology is more accessible; and The transfer of data is happening faster than ever before. You don’t have to look far to see consumers heavily engaging with the apps they have integrated into their lives. Facebook, Twitter and LinkedIn are all obvious but Marie Claire cites…
  • Grateful brands are great brands

    Chris Wren
    5 Dec 2014 | 1:00 pm
    The principle behind gratitude as a state of mind is pretty simple and works by tinkering with individual perception. A grateful person not only acknowledges what they have, they appreciate it. People in a state of abundance (rather than a state of lack) are happier and more productive. When a mind operates in a state of lack, it is more disposed to cheat and steal and or operate with unbounded ambition. A few months ago I wrote on the subject of brand social value and the importance of viewing a network from the point of view of ‘entity as group’, as well as ‘entity as individual’.
  • Improving brand meaning

    Chris Wren
    3 Dec 2014 | 11:48 am
    The human mind is visual. Millennia before we posted images on each other’s Facebook walls, our ancestors posted illustrations on the walls of the Caves of Lascaux. As both consumers and brands increasingly shift from a vocabulary of words to a vocabulary of images — videos, emoji, and infographics (which we substitute for words), brands should understand how this new visual language creates meaning in the minds of consumers. We know the brain does not “see” the outside world as it actually is. There is too much information to process. Our eyes capture images and pass them along…
  • Brand actions are not the same as brand strategy

    Mark Di Somma
    1 Dec 2014 | 12:41 pm
    Actions are not strategies. Great strategies change more than where you are, what you call yourselves, what you offer. That’s Michael Porter’s thought. Great brand strategies re-invent the emotional context within which your brand competes against others in the marketplace. That’s mine. A great brand strategy redefines the relationship that people have with a brand over time. People think about you differently because they feel about you differently. That opportunity often gets missed in the rush to give people internally things to execute. Great brand strategies focus on shifting the…
  • 7 key considerations for brand expansion

    Mark Di Somma
    24 Nov 2014 | 12:03 pm
    As marketing teams finalize plans for the year ahead, the logistics of making growth happen should be strongly influencing the targets you set. Most of us would agree there are four ways to strategize for growth: increase the share you hold in the markets you are strong in; develop new products for those markets; extend your reach by finding new markets for your current brands; and develop new products that cater to new markets. But while the strategies themselves are well-known, your capacity to expand is of course directly proportional to your capacities to generate demand and to fulfil.
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    Jonathan Salem Baskin

  • Good Works

    jonathan
    22 Dec 2014 | 6:13 am
    Today, good works were recognized. Dominic of Osma practiced what he preached while he was a theology student in Palencia, Spain in the late 12th century, giving away all of his worldly possessions so he could focus on helping victims of a recent famine. When the religious sect of Cathars (or Albigensians) in the South of France were condemned by the Church a few years later for their belief in two gods and lots of Eastern mysticism, Dominic thought that his life of simple monastic austerity would resonate with the Cathars (they also rejected wordly goods), so perhaps he could help resolve…
  • Inventive Mother

    jonathan
    21 Dec 2014 | 5:44 am
    Today, an inventive mother was born. When Frank Zappa was born on this day in 1940, America was economically and culturally still in the grip of the Great Depression. Hemlines were long and frayed. Few folks owned TVs, and more farm homes owned radios than telephones or automobiles, on which they listened to big band music or religious programming, mostly. Somehow, he discovered R&B music as a teenager (which wasn’t often played on mainstream radio), and the compositions of avant-garde composers like Igor Stravinsky and Edgar Varese (which weren’t played anywhere, really). Then, for…
  • Destiny Manifest

    jonathan
    20 Dec 2014 | 6:05 am
    Today, a destiny became manifest. The Louisiana Purchase was formally completed today in 1803, doubling the size of the United States with almost 830,000 square miles that cost it all of about 18 bucks per acre (the land would eventually constitute 14 new states). Why the sweetheart deal? Napoleon had recently failed to reimpose slavery on the Haitians, which meant he’d lost his lucrative sugar income. He also worried about having to defend New Orleans against the British, whom he’d been fighting because, well, that’s what Europeans did. So he abandoned his dreams of a global empire,…
  • Could Procurement Validate Marketing Metrics?

    jonathan
    19 Dec 2014 | 10:30 am
    If you ask most marketers, the ever-expanding role of the procurement function at most large brands has made it harder for them to do their jobs (commandeering agency selection, for instance). A recent study from IBM reveals a strategy that might find currency in 2015, however: If you can’t beat’ em, join ‘em. Specifically, why not throw your support for a procurement department as an internal, impartial keeper of marketing performance metrics, as well as those of other departments? My vote would be to rename its leader the C#O, for Chief Metrics Officer. Here’s the argument……
  • Enlightened Blogging

    jonathan
    19 Dec 2014 | 8:02 am
    Today, enlightened blogging had social influence. Printing was a slow and expensive proposition in the 1700s. Gutenberg’s press had stayed all but unchanged since he’d invented it in 1440. A communications medium called a pamphlet had been around since Gutenberg’s time — the word derived from Pamphilus Seu Amore, a popular 12th century Latin poem — and described any small and thus inexpensive book (-et is a diminutive ending). By the 1500s, their distribution was widespread enough for Queen Elizabeth to want to tax them. Pamphlets were regularly slanderous, sex-crazed, or…
 
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    Drew's Marketing Minute

  • Zip-A-Dee-Doo-Dah’s SEO-Friendly ‘Bluebird’ and the Betterment of a Google Ranking

    Drew McLellan
    15 Dec 2014 | 9:16 am
    As you all know — I love all things Disney, so how could I pass on a guest post that used a Disney classic to talk about SEO!  Enjoy this post from Lucas Miller. American actor James Baskett was most famous for his portrayal of Uncle Remus, an extremely deep voice, singing the song “Zip-A-Dee-Doo-Dah,” and inventing the word “satisfactual.” However, what many fail to recognize is the prophetic, Nostradamus-like, subliminal message that Baskett originally fed American marketers at the time of his pioneering music video’s release in 1946 — exactly 60 years before Twitter and…
  • Are you feeling a little stressed?

    Drew McLellan
    19 Nov 2014 | 4:31 am
    Feeling a little stressed? As we head into Thanksgiving week, for many of us it signals the beginning of the last frenzied six weeks of the year. Stress is a natural part of life — but as a culture, we’ve upped the ante and are entering an era of super stress. The consequences of that super stress are showing up in every aspect of daily life and come with incredible costs as we wrestle with the consequences. Here’s the reality — it’s not going to be getting better any time soon. The causes of this heightened level of stress are here to stay and believe it or not,…
  • Big data delivers customized experiences or it’s just noise

    Drew McLellan
    11 Nov 2014 | 5:20 am
    If there is one phrase we couldn’t seem to get enough of this year — that phrase is big data. Every day our digital activity (on the web, on our smart phones, social networks etc) creates over 2.5 quintillion bytes of data. In fact, 90% of all the data in the world today has been created in the last two years. As our phones evolve into our mobile wallets and our hub for digital tickets and coupons – they will add dramatically to the collection of data on consumer spending and behaviors. Suffice it to say – we are leaving quite a trail. A trail that will help businesses get to know…
  • We only care about you if it’s really about us

    Drew McLellan
    28 Oct 2014 | 4:58 am
    We recently bought an ad for a client and the ad rep suggested we make a big deal out of the fact that our client has been in business for 130 years. I politely told her that we definitely were not going to do that. Instead, we were going to talk about something their readers and our prospects might actually care about. My conversation with her is what prompted this blog post. We’ve all seen the ads or sales that are somehow tied to a businesses 25th anniversary or the “we’ve been in business for a century” sale announcements. The reality is – no one cares. While that may be a…
  • This marketing summit promises to be extreme!

    Drew McLellan
    25 Oct 2014 | 7:56 pm
    Are you looking for an edge?  Want to super charge your 4th quarter as you power into 2015? Maybe this free online event is your ticket. At the Extreme Small Business Marketing Summit, 6 small business experts will reveal their secrets to get more leads, convert more sales, win more clients, and make more money without driving themselves crazy or spending their last dime. Now, you can do it too! In just 6 hours, you’ll revolutionize how you grow your business. Get the business-building tools and strategies you need to boost your results when you register now at no cost for this exciting…
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    Tom Fishburne: Marketoonist

  • targeted holiday advertising

    tomfishburne
    14 Dec 2014 | 8:24 pm
    ’Tis the season of targeted holiday advertising. According to the AA/Warc Expenditure Report (UK), brands spend 35% of their annual ad budget in the Christmas period, more than any other time of the year. Christmas advertising spend in 2014 is setting records (up 24% in the UK over the last 5 years), with much of that moving online and to mobile. Santa knows if you’ve been bad or good, but marketers know all the sites you’ve visited and all the products you’ve browsed. It can feel a little like Elf on the Shelf has been watching your every move. Marketers have been working hard to…
  • marketing data pitfalls

    tomfishburne
    30 Nov 2014 | 3:57 pm
    Marketers are increasingly driven by data. But as I parodied a couple weeks ago, we have to be careful with what data we choose to listen to. Data is malleable. We can cherry pick data to support just about any argument we care to make. That’s one of the skills we learn in business school. But as Kraft’s Julie Fleischer said last month at the Ad Age Data Conference, “90% of data is crap” and “they don’t teach data literacy in business school.” Big data doesn’t inherently lead to greater insight. Marketers have greater access to data than ever before. But finding the signal in…
  • innovation catch-22

    tomfishburne
    23 Nov 2014 | 3:35 pm
    Organizations often give mixed signals with innovation. There is a constant drumbeat to come up with the new ideas that will take a business forward. Yet, there is also resistance to change and pressure to maintain the status quo. It’s an innovation catch-22. A few years ago, I attended an innovation brainstorm that rented out a room full of beanbag chairs to illustrate how unencumbered everyone should feel in coming up with ideas. Yet, to kick off the day, an executive stepped up to a podium to lecture about everything that was off the table, which turned out to be everything. It felt like…
  • personalization

    tomfishburne
    16 Nov 2014 | 8:44 pm
    Marketing is getting increasingly personalized. Mobile technology in particular is making it easier than ever for marketers to personalize their message to consumers. But “personalization” doesn’t necessarily mean “personal.” Personalization is a blunt instrument. It’s often inaccurate. And when marketing tries to personalize, but misses the mark, the effect can be more annoying that not personalizing at all. Awkward personalization happens at every Starbucks where the barista tries to guess the spelling of your name. There’s a funny meme of Starbucks name fails (including…
  • data-driven marketing

    tomfishburne
    9 Nov 2014 | 8:41 pm
    Marketing is increasingly “data-driven”. But that doesn’t have to mean “data-blinded”. It feels like there’s a polarizing schism between the art and the science of marketing — the Mad Men and the Math Men (and women). Mad Men resent the Math Men for taking over the creative process with analytics and Math Men resent the Mad Men for making marketing decisions based on subjective opinions rather than data. I drew this cartoon last year imagining data-driven marketing as the reason Don Draper’s silhouette falls from the sky scraper. But marketing ultimately needs both. Data alone…
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    Personal Branding Blog - Stand Out In Your Career

  • 4 Simple Tips to Maximize Your Downtime

    Maria Elena Duron
    22 Dec 2014 | 2:30 am
    I hope the holidays are simply an amazing time for you and yours! There’s such a fervor working up to it and then there’s the wonderful downtime. Or, at least I do hope that you make time for that downtime. It’s tough for small business owners. After all, it seems like we’re always doing things to be more productive or to keep the momentum going. Here’s four things you can do that make your downtime work for you (in the best possible way): Take an inventory of the people that you know One of the areas, when I work with people on making SMART connections that they don’t understand…
  • What Affects Your Ability to Make Money

    Ken Sundheim
    21 Dec 2014 | 10:30 am
    This quarter, our recruiting firm received upwards of 33,000 resumes from all levels of sales and marketing job seekers from around the U.S. Nearly every income bracket, education level and age is represented. I’ve spent time wondering why is Sally making 35% more than Bob, even though Bob is just as good an employee. As a matter of fact, with the right management, Bob could outperform Sally several times over. However, what about the CEO of Bob and Sally’s company, Mary, who makes over a million a year with stock options that could assist in a more comfortable retirement. I don’t claim…
  • Mentors – Both Formal and Informal

    Marc Miller
    21 Dec 2014 | 2:30 am
    Mentors Do you have one or more mentors? My one regret from early in my career was I did not seek out mentors. I regret not having someone who could guide me when there was a fork in the road. I have encountered multiple of these forks in my career, and I did not always choose the best path. Today, I have multiple mentors. I have a business coach. I have multiple mentors that support me in different aspects of my business. I also mentor others. Some of these relationships are formal, but most are informal. Why would someone be willing to be one of my mentors? I am often asked, “Why…
  • Give Your Personal Brand More Visibility with Blogging

    Susan Gilbert
    19 Dec 2014 | 10:30 am
    Having a great website and social media marketing strategy for your brand is a good start to building an audience. But in order to effectively build a list and establish authority in your market, it is important to have a consistent flow of content. Does your personal brand need a blog? Whether you are just starting out or need to build on your existing audience great content can help bring in more sales and showcase your expertise. Today a personal brand should be blogging on a regular basis, and sharing that content across its social media channels in order to become a trusted and reliable…
  • Three Mini Ways to Spend Your Time

    Jeff Shuey
    19 Dec 2014 | 2:30 am
    The Intersection of People and Process What do you do when you find yourself with a few minutes of downtime? Where downtime can be anything from waiting in line for something, waiting for a meeting to start or just being out and about on any given day. Most people these days point their heads at their electronic devices. It doesn’t have to be that way. You can take these mini moments and put them to good use. With a little planning and forethought your mini-moments can lead to maxi-returns. How often have you walked into a room – whether it’s at the office, at a store or even at your…
 
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    Igor

  • “Hi.Q” App Launches. Measures & Improves Your Health I.Q. – Named by Igor

    igor
    15 Dec 2014 | 9:06 pm
    Hi.Q launched today with articles in Wired, NY Times, Entrepreneur, VentureBeat and many more. This one is from today’s Wall Street Journal: Adding a new tune to the chorus of health and wellness startups, Hi.Q is emerging from stealth with an app and funding. Unlike Fitbit Inc., MyFitnessPal Inc. and dozens of other startups that enable users to count steps and track eating habits, Hi.Q tests health knowledge. The hypothesis is that the more users know, the better choices they will make. The free app functions like a game with players completing quizzes and competing against others for…
  • “The History Of Silicon Valley, Chapter One”

    igor
    10 Dec 2014 | 6:16 pm
  • Creating Compound Names Like Instagram, Snapchat & Airport

    igor
    25 Oct 2014 | 3:53 pm
    Instagram and Snapchat are identical constructions. Each simply substitutes new words from an accepted utility name: Instant Message. Insta & Snap are synonyms for Instant, and Gram & Chat are substitutes for Message. Since Instant Message is already a universally adopted name, you know that Instagram and Snapchat will be accepted as well. If what you’re naming doesn’t map to a two-word generic, break it down into one first. You can do this by re-purposing an unrelated, well-known compound word, as in Apple’s Wi-Fi base station being called “Airport”…
  • Chain of Children’s Dental Offices We Named Launches

    igor
    22 Oct 2014 | 5:06 pm
    Smart Mouth As you would expect, lots of their competitors have “smile” in their names. So instead, the name Smart Mouth makes you smile. Using the word “smile” in a name is explanative, using words that cause your audience to smile is demonstrative. In naming & branding, as in all aspects of life, demonstrating is always more effective than explaining. It’s also a twist on a descriptive name, saying “It’s a Smart choice for your Mouth” and that the dentist is “Smart about Mouths”. Since parents, not kid’s are the…
  • “VeSegtamy” ?

    igor
    5 Oct 2014 | 6:56 am
    Design firm merges a Vespa with a Segway
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    GIRVIN | Strategic Branding Blog

  • Arts and Leisure?

    Tim
    18 Dec 2014 | 9:00 am
    Isn’t art work? There’s an interesting proposition that art, aligned with leisure, is something relaxing and “easy.” I might offer that the making of art, the impassioned creativity, is never something easy. But instead, with the exception of those in the throes of perpetual flow thinking and making art is hard work. And most of those that are engaged in the meaningful engagement of art-making, are caught up in the labors of producing art — in whatever tier of measurement and meaning you might level out your impressions of experience — see it as a soulfully deep practice that is…
  • Ebola and Rebranding

    Tim
    16 Dec 2014 | 9:00 am
    EBOLA AND BRANDING OR REBRANDING. I was talking to a GIRVIN colleague about the CDC’s management of the Ebola viral spread — from Africa, now stateside. That might be a question to rebranding [the CDC — to reliability,] as well. We’d talked about the legacy of their stateside surveillance of hot zone management and I recalled the character “Eph” the CDC plague hunter in Guillermo Del Toro’s The Strain. He, the character, decries the seeming ignorance [and incompetence] of the CDC in their management of an emerging strain. It reminds me of our current circumstances — a plague…
  • Brand and Mind

    Tim
    11 Dec 2014 | 10:06 am
    3M: Memory, Mental and Meaning. Sometimes we push a proposition in our work on brandspace that fails to take into consideration the bridging to a human scenario of mindfulness, meaning and the context of memory. All are — as would be obvious — aligned. But the notion of mind is far more aligned that we might think, as a kind of global, and historically potent set of characters and sounds, forming words that can be found spanning history and continents of linguistic relevance. Let alone: resonance. In a manner, if we pay “mind” to something, we’re holding it, we are re-minded about…
  • Written Talismans and Architecture

    Tim
    9 Dec 2014 | 9:00 am
    The Use of Writing as a Talismanic Device in Architecture When GIRVIN had an office in NYC, off 26th and Broadway, I used to walk around, looking in on shops and restaurants. I found a little curiosity shop, a dealer in ancient antiquities and I spied some familiar items that I’d not seen for sale anywhere else. Anywhere. Though I studied them. These cones are usually set as prayers, offerings and protective devices, en masse, in the foundations and walls of city compounds and special buildings, such as temples. Most of them are recovered from the third millennium BC. The writing acts as a…
  • The Mystery of Design

    Tim
    4 Dec 2014 | 9:00 am
    Design Mysticism When you go deep. As a designer, you might meditate on your work, what you’re doing. And your being in that doing. There might be a brand strategy, and the unfolding character of tactics and deployment. But making marks is a legacy that is thousands of years old. Just the act means more. You see, you think, and there is an electrical convergence from mind, to shoulder, arm to wrist to fingers. You dream, you make. That is marvelous. When you think about design as a mysterious practice, it’s about making signs that transport ideas from the field of electrical impulses in…
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    The Engaging Brand

  • 517 – Using BIG Data to Win Customers

    Anna Farmery
    22 Dec 2014 | 7:40 am
    Are you awash with data but don’t know how to use it to actually win customers? What if we could maximise that data to increase our revenue – wouldn’t that be great? Well, this week on The Engaging Brand podcast Russell Glass, Head of Products at Linked In Marketing Solutions about how big data can be used to increase sales. He has cowritten The Big Data-Driven Business: How to Use Big Data to Win Customers, Beat Competitors, and Boost Profits. We discuss How big data is not new How the buyers journey has changed significantly since Google. Should we use data to direct the…
  • Take The Brand Spirit Test

    Anna Farmery
    19 Dec 2014 | 5:40 am
    Brands and humans have one thing in common; when young they want to be older and when older they wish they had the spirit of youth. Why? We are wishing for something that is impossible and worse than that…it is not the time any of us have walked this earth that determines whether our spirit stays young and fresh. Brands need spirit Brands need spirit to connect with consumers. Spirit comes from knowing who you are, loving who you are and connecting with people who want to buy into that spirit. Young brands revel in being the outsider. The problem is that as they grow and as they become…
  • How to Rekindle Your Business Passion

    Anna Farmery
    16 Dec 2014 | 4:23 am
    Do you ever find yourself just going through the motions? There is a spark missing, you just don’t get that thrill with your work? The problem is that even Google can’t provide a simple answer – it needs you to find your own answer. It’s a little like when you are driving and you can’t remember passing the last junction on a motorway. You are in auto pilot mode because there is nothing grabbing your attention. You are not alone. Business can be hard and even mundane at times. Business is not one glorious journey it has bumps and it has moments when you think…
  • 516 – How To Keep Your Eyes On The Persuasion Prize

    Anna Farmery
    15 Dec 2014 | 8:46 am
    Ted Talks are superb for helping us understand and see the world in different ways. One talk that I recently watched was Emily Balcetis, Assistant Professor of Psychology at New York University entitled Why Some People Find Exercise Harder Than Others. Emily  in her role explores perception, motivation, goal-setting and decision-making from conscious and non conscious levels. So I wanted to speak to her about what we, as business people, can learn from her research into perception. Firstly though – Christina Ionita was chosen as listener of the week and a little goodie bag will be…
  • Are you Missing Out On The Boredom Opportunity?

    Anna Farmery
    11 Dec 2014 | 8:52 am
    Money is tight. Hours are short. Your market, your customers are bored with their life. They need you to fight their boring life. Now for me life is never boring! But many people want more from their life, many people want to surf the web and be entertained, informed or educated. They want someone to provide that something that will provide some element of their life that they feel is missing. Now before we judge whether people should take more responsibility for their own happiness, let’s see the business opportunity for us. Boredom is opportunity. Boredom is an invitation. Boredom is…
 
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    Greteman Group » News & Views

  • Boosting Brains and Igniting Imaginations

    Greteman Group
    11 Dec 2014 | 2:54 pm
    Here in the Air Capital, we keep our eyes to the skies. And one of our brightest stars is Exploration Place, Sedgwick County’s much-loved science and discovery center. It came into being almost 15 years ago – a dream realized by Velma Wallace, whose husband Dwane guided Cessna Aircraft for more than 40 years. What...
  • Boosting Brains and Igniting Imaginations

    Greteman Group
    11 Dec 2014 | 9:36 am
    Greteman Group, an agency based in the Air Capital of the World, keeps its eyes to the skies. And does what it can to help deserving stars shine even brighter. For the holidays this year, it chose Sedgwick County’s much-loved science and discovery center, Exploration Place. The agency created a pro bono outreach campaign called...
  • Oh, the Places You’ll Go With the Personal Data You Know

    Sarah Goertz
    10 Dec 2014 | 10:20 am
    Retargeting. Everyone says they’re doing it. But try finding out what “it” actually means and you’re guaranteed to hear a few whoppers. Here’s all you need to know. It’s not magic. It’s data. Data, gathered from your online browsing history combined with social profiles (think Facebook and Twitter). If you have a web-based email address,...
  • Truth Is In Season

    Deanna Harms
    18 Nov 2014 | 12:29 pm
    Ads seldom haunt. But this one does. In a good way. This three-minute-plus mini video – it feels wrong to call it a commercial – takes us back to Christmas Eve 1914. We feel the hard-packed earth of WWI trenches. Sense cold soldiers yearning for home. Memories seem to float in the air like the...
  • Business & Commercial Aviation; More Class

    Greteman Group
    7 Nov 2014 | 9:23 am
    Readers’ Feedback – More Class I sure appreciate “Shattering Glass” and the nod you give to women who are making a difference in the industry – including our very own Sonia Greteman. I’ve always loved this quote from former U.S. Sen. Bob Dole after his first meeting with Olive Ann Beech: “It was my first...
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    Adweek : Advertising & Branding

  • McCann Increases Its Share of Reckitt Benckiser

    22 Dec 2014 | 7:18 am
    RB, formerly known as Reckitt Benckiser, has shifted its consolidated vitamins, minerals and supplements business, including brands Airborne and MegaRed, to McCann Erickson.  McCann was awarded RB's Mucinex and Delsym business following a global review earlier this year in which RB shifted creative responsibilities for several brands to McCann, Wieden + Kennedy and Droga5. An RB statement cited the "the excellent work" McCann has already done on Mucinex as a reason for the vitamins, minerals and supplements shift.   Karlin Williams Graybill previously handled the…
  • Naughty, Bare-Chested 'Party Santa' Gets a DUI in South Dakota's Holiday Ad

    22 Dec 2014 | 7:18 am
    'Twas the night before Christmas, and inside the jail, Randy the "Party Santa" sat drunken and pale. Earlier that night, after drinking whiskey and rye, Randy tried to drive home, and got a DUI. Such is the fate of the flask-toting star of this holiday-themed print ad from the South Dakota Department of Public Safety. With his scraggly beard, ample chest hair and cigarette protruding from his pouty lips, the dude looks more like a '70s porn actor gone to seed than St. Nick. It's the department's second controversial effort in recent weeks, coming on the heels of its…
  • 13 Dogs and a Cat Eat With Human Hands in Freshpet's Holiday Extravaganza

    22 Dec 2014 | 6:46 am
    Videos of dogs eating with human hands are nothing new, but Freshpet is taking the joke to its extreme with a holiday spread featuring 13 dogs—plus a token cat. The meme is natural comedy, and the corporate production raids the tradition while bringing in wardrobe, writing and camera-ork touches that you might not get from homemade versions. The dinner guests are all impressively well-mannered—except for the sullen teenage retriever, and the drunken auntie bulldog, and the kleptomaniac collie, and also just about everyone else. The only problem is, for some inexplicable reason,…
  • 24 Hours in Advertising: Monday, Dec. 22, 2014

    22 Dec 2014 | 6:40 am
    Here's everything you need to know about the last 24 hours in advertising, in case you blinked. Buzzing on Adweek: Brands lose followers on Instagram From Nike and Forever21 to the NBA and National Geographic, the most recent Instagram follower purge left a number of top brands with a lot less followers. (Adweek) Shutterstock praises directors with stock footage The company took stock footage for its own website to create a video montage of different Hollywood directors including Quentin Tarantino and Wes Anderson.(Adweek) CP+B makes beer just for creatives A team from Crispin Porter +…
  • Corning and the MythBusters Guys Show You How to Get Millions of Views on a 10-Minute Pre-Roll

    22 Dec 2014 | 6:20 am
    Who wants to watch 10 minutes of industrial product testing? If Adam Savage and Jamie Hyneman are doing it, the answer is millions. The co-hosts of Discovery Channel's MythBusters filmed two long-form Corning videos recently, in which they look at the history of glass and the 163-year-old company's mastery of it—and perform eye-opening tests on the strength and flexibility of the brand's products. The result? More than 1 million views on each of the 10-minute videos—some 2.5 million views total to date—with almost no paid outreach. "I've always been a…
 
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    Brains on Fire

  • Creating Difference

    John Moore
    17 Dec 2014 | 7:29 am
    Bernadette Jiwa is a kindred sprit to Brains on Fire. She thinks like we think. Her book, DIFFERENCE, is comfort food to us because she understands that “marketing is, and has always been, a transfer of emotion.” We dedicated lots of pages in our book to explaining how the best marketing is about loving people and if you don’t love people then get out of marketing. We also make a plea for businesses to understand that the passion conversation isn’t about getting people to talk about YOU, the brand. Instead, it’s about getting people to talk about themselves and how they have become…
  • Making a Difference.

    Robbin Phillips
    15 Dec 2014 | 6:49 am
    At Brains on Fire, we believe marketing has the power to change lives. We get up every single morning with that belief in our hearts. We’re all about finding and fighting injustices in the world and doing work that inspires people to remember what it feels like to be good people. Even in the work we do with for profit organizations, we dig deep to help the people we serve find their purpose, their soul… their passion conversation. Its work I am so very humbled and proud to be a part of. Yesterday I stumbled on Veronika Scott’s story. Wow. Veronika and her team at the Empowerment…
  • Friday Fotos | Edition 32

    Amy Taylor
    12 Dec 2014 | 9:19 am
    Breakfast-ing with our upstairs neighbors, friends and clients from VGSC  No matter how tough things get, at least you’re not underwear. Geno and John spent some time conducting interview this week in what could be considered the coolest cowork space ever ps: We’re on the hunt for a Senior Designer (with a side of web savvy). Learn more here.  The post Friday Fotos | Edition 32 appeared first on Brains on Fire.
  • NOW HIRING: Senior Designer (with Web Savvy)

    Amy Taylor
    10 Dec 2014 | 6:53 am
    Hear ye, hear ye! Brains on Fire is on the hunt for a super-amazing, humble, talented, cooperative senior designer to join our team—STAT! The ideal candidate will have at least seven years of agency experience, rockin’ design skills, mobile website and application design skills, interface and experience design abilities and familiar with front-end web development. Must be team-oriented, fun-loving, positive attitude to match. In this role you’ll be responsible for a range of duties, including… Creating designs, logos, illustrations, layouts and storyboards, etc. as needed Creating…
  • If You Want to Foster Creative Thinking, Ban Brainstorming

    Amy Taylor
    8 Dec 2014 | 8:19 am
    Ever since I was a youngster, the thought of group work has been synonymous with “ugh.” (Apparently I was identifying with the plight of introverts from a young age.) It wasn’t collaborating with others that bothered me, it was the inevitable mandatory brainstorm. (Which always made me feel a little bit like this.) As someone who identifies with the introvert side of the spectrum, brainstorming has notoriously meant one of two things over the years: Being in a group with several smart, silent people while the loudest person dominates the conversation, or worse; Being…
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    Movéo

  • Professional Marketing’s Best Moments in 2014

    Movéo Team
    19 Dec 2014 | 12:30 am
    While amateur content shone in 2014, traditional professional marketing also had moments of particular success this year. From Super Bowl ads to interactive movie marketing campaigns, this post will examine three professional marketing campaigns that were particularly successful this year, leveraging traditional marketing techniques and showing that quality content can indeed beat quantity. Chipotle Cultivates a Better World From traditional video ads to computer games to music festivals, Chipotle’s elegant and engaging content for their “Cultivate a Better World” campaign showed the…
  • Three Lessons Professionals Can Learn From Amateurs

    Movéo Team
    17 Dec 2014 | 12:30 am
    Not only can professionalism and amateurism coexist, but professionals can learn from amateurs. Last week we shared a number of areas in which professionals must compete with amateurs. Here are three more lessons from amateur content that can help professionals succeed: Lesson 1: Quantity and Quality The rise of amateur content is often bemoaned as a triumph of quantity over quality. But this perspective looks at the rise of amateur content in aggregate only. Within the realm of amateur content, some rises to prominence and some fails. The most successful amateur content resonates with its…
  • Peaceful Coexistence Between Professionalism and Amateurism

    Movéo Team
    15 Dec 2014 | 7:59 am
    What’s a marketer to believe about the dichotomy between amateur and professional content? Perhaps the pendulum has swung too far in favor of raw content in recent years and a correction is needed. The fact is, this is not likely to happen given that amateur-produced content is not only valued, it’s usually free. Maybe professionalism just needs to find the right niche –– to quote a recent article by New York Times writer David Carr, “Publishers who turned out under-designed and under-edited books and magazines in the Internet age have learned the hard way that consumers expect…
  • The Most Influential Amateur Content of 2014

    Movéo Team
    12 Dec 2014 | 12:30 am
    From the heartwarming to the crazy, amateur marketing content made waves in 2014. It gained publicity for important issues, earned massive amounts of money for projects varying from potato salad to video games, and was even leveraged by some savvy business owners to gain them publicity. Here are some of the best moments in amateur content from this past year: Best Amateur Marketing in B2B: TWCBC’s “Master Cut Gems” We’ve been talking a lot on the blog about how amateur content can work in B2B marketing, and 2014 gave us a great example of a company using amateur content to create a…
  • Is Polish Overrated?

    Movéo Team
    10 Dec 2014 | 12:30 am
    In his book Disciplined Minds, Jeff Schmidt argues that professionals are actually less creative and diverse in their opinions than amateurs. He attributes this to indoctrination through most professional training. To be sure, raw content can open our eyes to what is compelling and informative in our world just as much as professional content. Yes, it is often of lesser quality, but that does not take away from its ability to entertain and educate us. What such work often lacks in polish, it can make up for in charm and exuberance. To quote Chris Anderson’s blog,The Long Tail, “I’ll…
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    Tungsten Branding » Branding Articles

  • Scoring the Perfect Brand Name

    Phillip Davis
    19 Dec 2014 | 6:21 am
    How to know when you have a hit! If you are like most entrepreneurs, you’ve come face-to-face with this daunting challenge – finding a brand name that fully captures the essence of your company, product or service. You want it to inform, educate, explain, and position your business, all while engaging the customer and making the name both memorable and “sticky.” In addition, it must also clear all trademark hurdles and have an available and matching .com domain name. You might also want it to start high in the alphabet and be shorter than eight letters. And no longer…
  • The Company Naming Process – Finding Your Key Ingredients

    Phillip Davis
    18 Dec 2014 | 7:33 pm
    Establish Your Naming Criteria by Determining Your Brand Recipe The key to any successful company naming project hinges on having the right objectives in mind, in the right order. That sounds obvious enough, but naming and branding assignments often loose focus and direction because they lack a clear, prioritized list of brand criteria. I often compare this process to creating a recipe. Many dishes contain the exact same ingredients, but they differ in amounts. By changing the quantity (emphasis) you change the dish itself. Naming a business requires knowing your company’s key…
  • Company Branding Strategy

    Phillip Davis
    12 Mar 2014 | 7:10 am
    How to Build the Right Foundation for Your Company Brand If you were to ask most entrepreneurs, they would admit their success was not linear in fashion. They built their “original” company on a single product, service or idea that then morphed again and again over time. Many of these necessary adaptations  to the business model cause a company brand to become misaligned — the message seems outdated, outmoded and irrelevant. For an example, think Radio Shack… a company now light years from its original intent. To avoid this common pitfall, here are steps to ensure…
  • Naming Your New Business — Five Steps to Branding Your Startup

    Phillip Davis
    1 Mar 2013 | 3:58 pm
    Naming a new company can be a challenge. Here are five key points to help get it right. Every startup faces a common dilemma — what to call their budding new venture. It seems like a simple enough task at first, but the fate of a new enterprise often rests on the ability to establish a quick and meaningful connection with potential customers. Too bland or descriptive of a name and it goes unnoticed. Too bold and daring and it may appear risky or unproven. Here are five steps to getting a company name that will communicate your message and build brand equity. 1: Know Your Objectives Most…
  • Company Naming vs. Company Branding

    Phillip Davis
    17 Feb 2013 | 9:24 pm
    “The right company name starts a conversation. The right company branding keeps it going.” For start up companies and entrepreneurs looking to launch their new businesses, the question often arises “Do I just need a company name, or do I need company branding?” The difference between naming a company and branding a company is the difference between sharing a simple hello vs. sharing a great conversation. The first is about identity, the second is about personality. A good company name can generate immediate interest and intrigue, but it doesn’t tell the…
 
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    brandchannel.com

  • Balmain's New Brand Ambassadors: Kim Kardashian and Kanye West

    22 Dec 2014 | 7:25 am
    Kim Kardashian was tackled at a Balmain fashion show earlier this year; now she's the one tackling the brand. Kardashian and husband Kanye West were today revealed as the new faces of Balmain, with images released on Instagram by the brand's creative director and the trending Kardashian herself.[more]
  • Brand News: Sony, Staples, Sharper Image and more

    22 Dec 2014 | 6:26 am
    TOP STORIES Sony hack latest sees studio reportedly looking to release The Interview on Crackle as North Korea continues posturing. Staples admits hackers stole more than 1 million credit card numbers. Xiaomi raises more than a billion dollars for $45 billion valuation. Apple catches up with iPhone shipments as BBC factory documentary fallout continues and Erno Laszlo shoots slo-mo holiday campaign with iPhone 6. Sharper Image tones down racy Heidi Klum ad campaign as Las Vegas balks at nudity.[more] MORE BRAND NEWS AbbVie cuts…
  • Top 10 Stories of the Week: Sony Hack, Bitcoin and more

    19 Dec 2014 | 2:02 pm
    Our most-read blog posts of the week: Sony Can't Exit "The Interview" Woes as Movie Release Cancelled [Update] Bitcoin Gets More Respect From Major Brands Ralph Lauren Ready to Open First Restaurant in New York City Superstar Vlogger Zoe Sugg Beats the Odds—and Naysayers Restoration Hardware Sees Focus on Elevating Brand Experience Pay Off BlackBerry Teases Classic Reboot; Touchscreen Brick Breaker, Anyone? Samsung Expands Wearable Tech Line with Gear Circle Sharing the Love: 5 Questions with Subaru America President Tom Doll PUMA Signs Rihanna as Creative Director to 'Empower…
  • To Your (Digital) Health: 5 Questions with Walgreens VP Adam Pellegrini

    19 Dec 2014 | 1:22 pm
    Walgreens, Rite Aid and CVS are all headed in the same direction, as the American drugstore chain business is being redefined not only by vast changes in retailing but also by vast changes in healthcare. Their goal: Becoming the brand that consumers turn to as an overall healthcare partner, rather than just a place they stop on their way home to pick up a prescription or a toothbrush. That's why all three pharmacy retailers have turned their stores into service clinics as well as retail outlets. It's why CVS took a chance this year with a decision to disassociate itself from cigarettes.
  • Nike's 2015 Priorities: Digital, Women and China

    19 Dec 2014 | 12:07 pm
    Nike has spent a lot of time over the years telling consumers to "Just Do It." Now investors are wondering why the athletic company can’t seem to follow its own advice. Despite Nike’s efforts, it can’t seem to get consumers to order enough new gear and soft goods to keep pace with analysts’ expectations. That, of course, didn’t do wonders for the company’s stock: It dropped 2.9 percent to $94.25 after its latest quarterly earnings report, the Associated Press reports. Nike Inc. had plenty of good news, however: It earned $655 million in the quarter, up 23…
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    yinkaolaito.com - the branding gavel, brand communication expert, nigeria brand consultant, social media expert

  • 6 reasons why I hate digital media tools & why you…

    yinkaolaito
    22 Dec 2014 | 2:16 am
    With digital media tools, it is not all about success stories. We cannot deceive ourselves that it is all about success. Nothing short of this will be one-eyed view perspective. I have been asked by someone why I am always pushing only the right side of the tool?  I do understand and agree but my […]
  • 5 attributes of Titanic digital community,brand and their challenges

    yinkaolaito
    17 Dec 2014 | 2:08 am
    Remeber Titanic- the Royal Mail Ship ‘RMs Titanic’, that big British ship, a passenger liner, that sang and killed all its passengers in North Atlantic Ocean  on April 15, 1912?. Even if most of us were not born as at that time, we have had cause to watch the movie produced. From what we learnt, […]
  • How to identify A Community, brand with legacy in the social age

    yinkaolaito
    15 Dec 2014 | 2:23 am
    Those who still think the strategies of the ‘big boss’ theory will still help them move forward faster need a rethink. The social age is putting power in the hands of everyone. The use of the power though has issues, but must be respected. Many with social power,  opportunities keep mismanaging their potential. The customer […]
  • Startupland: advice for startup brand owners, entrepreneurs from Mikkel Svane etal

    yinkaolaito
    8 Dec 2014 | 2:58 am
    About two weeks ago, I granted an interview to business column of Vanguard Newspaper in Nigeria about my thought on digital communication in Nigeria, startup entrepreneurship among other issues. The opinion I shared are all  my own conviction of the stuff  I considered as  parts of  ammunitions entrepreneur must be armed with to excel. A […]
  • The future is digital, are you there?

    yinkaolaito
    17 Nov 2014 | 5:46 am
    It is amazing how life can be cheap if we understand its principles and rudiments. I am a strong believer in time and season though. A continuos commitment to what you love to do, even if it is not paying much today will pay off tomorrow. The human challenge is that we want to wait […]
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    RadiantBrands Blog

  • Consumers and the Changing Face of Retail

    Steven Donaldson
    25 Nov 2014 | 11:49 am
    Shop, click, buy, experience For today’s consumer shopping has a whole new meaning. You can shop for everything from a coffee maker to shoes online. You can download coupons on your iPhone and cash them at a store down the street. eCommerce is capturing a greater portion of sales and building more individual relationships with customers.  Yet some experiences are interactive and need to be one on one, personal, tangible. Walking into the local coffee house can’t be duplicated online. The desire to experience smells, sounds and the human interaction of a physical place— the…
  • Breaking Bad: A real brand story about a pretend Albuquerque

    Steven Donaldson
    23 Oct 2014 | 1:34 pm
    Breaking Bad is a critically acclaimed show based in Albuquerque about a high school chemistry teacher becoming a major drug dealer. Though the show ended, it’s still happening. Not just in syndication, but also because Breaking Bad is now part of the “brand experience” of Albuquerque. There is a fascinating link on the Convention and Visitors Bureau site. The city is promoting “tours” of locations that were used in the series. And you can listen to an interview with the mayor of Albuquerque who claims this strategy has radically increased the number of visitors…
  • A curious case of place branding: San Francisco

    Steven Donaldson
    26 Aug 2014 | 6:00 am
    Most people take the name San Francisco for granted. It’s truly an international icon. In this amazing city on the Golden Gate, everything is memorable – the waterfront, the Ferry Building, the architecture and, of course, San Francisco Bay. But this name was not a slam dunk. San Francisco, 1851 During the backwater days of the 1840’s, California was not a state or even a territory, but an insignificant part of Mexico’s territories. California comprised vast areas of land sparsely populated by Native Americans and Mexican landowners who only recently were ceded the land…
  • College brands - What’s in a name? Everything

    Steven Donaldson
    15 Jul 2014 | 12:12 pm
    Would you rather go to Contra Costa Community College or Contra Costa College? How about Vista Community College or Berkeley City College? Building a brand derives from understanding how names are perceived and what meaning is attached to them. And over time, this changes for the market and your target audience. The evolution of community colleges is a fascinating one. Originally known as “junior colleges”, they were created to help adjust to the overwhelming amount of G.I.s returning home from WWII and able to attend college, according to the G.I. Bill. The junior college system…
  • How People Search for Healthcare – like everything else, online, mobile and fast

    Steven Donaldson
    17 Dec 2013 | 8:32 pm
    Why a Mobile and Online Healthcare Marketing Strategy is Essential The vast majority of individuals and families seeking healthcare services are using web search to compare costs, services and local availability of healthcare programs. This is especially true when it comes for nursing home care and senior related services. And, based on a recent Wall Street Journal article (12/16/13), the ad spend by health insurers has more than doubled in one year:  $194 million  from Oct. 1 to Nov. 10 alone, according to Kantar Media, which tracks insurance advertising. That isn’t far below the…
 
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    Executive Resume Branding

  • 2 More of My Favorite Executive Resume Branding Tips

    Meg Guiseppi
    16 Dec 2014 | 3:17 am
    2 More of My Favorite Executive Resume Branding Tips is a post from: Executive Resume Branding After more than 20 years in the careers industry – collaborating with executive job seekers to define their personal brand and create their executive resume, LinkedIn profile, biography, cover letters, and other personal marketing collaterals – I’ve innovated and picked up some insider tricks to help my clients stand out above the competition. I recently shared 2 favorite tips that can help elevate the value you offer and catapult your job search forward in my post, 2 of My Favorite Insider…
  • Toxic Executive Job Search Belief: I don’t need to target my resume

    Meg Guiseppi
    2 Dec 2014 | 3:03 am
    Toxic Executive Job Search Belief: I don’t need to target my resume is a post from: Executive Resume Branding You’re deep into executive job search or about to dive into one. If this what you’re thinking, I want to set you straight, and help you get on the right path to landing a great-fit new gig: “First things first. I’ve got to get my resume together.” Today’s job search is a personal marketing campaign. Any marketing initiative begins with knowing who you’re targeting, what their current needs are, and how what you have to offer them will help them meet those…
  • 10 Things About Personal Branding You Need to Know

    Meg Guiseppi
    24 Nov 2014 | 3:09 am
    10 Things About Personal Branding You Need to Know is a post from: Executive Resume Branding Do you dismiss personal branding for your executive job search because you think it’s all about self-promotion, and you don’t like to boast about yourself? You’re not alone. Many people are disinterested in personal branding, despite its value and the fact that, since it’s a trending concept, we all hear a lot about it these days. But you say to yourself, “Branding is for products. I’m not a product or a brand. I’m a person!” Well, you’re partly correct. You are not a brand, but you…
  • 2 Insider Tips for Executive Resume Writing

    Meg Guiseppi
    13 Nov 2014 | 3:41 am
    2 Insider Tips for Executive Resume Writing is a post from: Executive Resume Branding Aside from the given personal branding and first-step job search strategies everyone needs to embrace before writing their resume – targeting, research, and relevant keyword development. . . . And resume-writing best practices in terms of value-driven content, formatting, and grammar, Here are 2 tips you may not know for your resume that can help elevate the value you offer and catapult your job search forward. With adjustments, both of these also apply to writing your LinkedIn profile: 1. Add a quote to…
  • Chill Out. Simplify Your Executive Job Search

    Meg Guiseppi
    5 Nov 2014 | 3:46 am
    Chill Out. Simplify Your Executive Job Search is a post from: Executive Resume Branding How much do you really know about today’s executive job search? Do you know which comes first – resume writing, personal branding or targeting? It’s a given that job-hunting these days is a complicated process . . . more so than even a few years ago: The Internet and social media (especially LinkedIn) now play important roles. Personal branding is no longer optional. Applicant Tracking Systems (ATS) have gotten in the way of employers finding best-fit candidates. You need to build a diverse, vibrant…
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    SimpliFlying

  • 5 Airline Marketing Lessons from MailChimp and “Serial”

    Shubhodeep Pal
    18 Dec 2014 | 12:30 am
    If you’re reading this and have no idea what “Serial” is, then you should imagine some admonishing words from me and read more about it — or better still, listen to it. If you already listen to it, and are wondering what airline marketing has to do with it, then please enjoy some tidbits from […]The post 5 Airline Marketing Lessons from MailChimp and “Serial” appeared first on SimpliFlying - The Leading Airline Marketing Consultancy.Author informationShubhodeep PalVice President, Products and Operations at SimpliFlyingShubhodeep Pal is the Vice…
  • Airlines to hold on tight to social media this Christmas, hopefully with good crisis communications plan in place

    Li Guen
    17 Dec 2014 | 1:31 am
    Existing crisis management focus only on accidents, that happen less than 5% of the time. On the other hand, airline incidents and occurrences make up the bulk of social media volume. These often go unreported but need to be tackled, especially in this social media age. End December has always been the busiest period for airlines around […]The post Airlines to hold on tight to social media this Christmas, hopefully with good crisis communications plan in place appeared first on SimpliFlying - The Leading Airline Marketing Consultancy.Author informationLi GuenHead of Communications and…
  • Which were the best airline marketing campaigns in November 2014? Find out in our Airline Marketing Benchmark Report

    Shubhodeep Pal
    15 Dec 2014 | 4:35 am
    Jointly produced by SimpliFlying, and industry and consumer trends research agency, airlinetrends.com, the highly-acclaimed Airline Marketing Benchmark Report analyses a wide range of airline marketing case studies each month. Disover [...]The post Which were the best airline marketing campaigns in November 2014? Find out in our Airline Marketing Benchmark Report appeared first on SimpliFlying - The Leading Airline Marketing Consultancy.Author informationShubhodeep PalVice President, Products and Operations at SimpliFlyingShubhodeep Pal is the Vice President, Products and Operations at…
  • Qantas A380 emergency landing in Perth: The realities of social media come to fore #QF2

    Shashank Nigam
    7 Dec 2014 | 1:59 pm
    As flight Qantas flight QF2 from Dubai to Sydney diverted to Perth, there were Live accounts of passengers, discussions among aviation experts online and services reporting the status of the flight in real-time. The Qantas A380 emergency landing was Live, online. Here’s how the story unfolded. The age of the connected traveller is here. In the […]The post Qantas A380 emergency landing in Perth: The realities of social media come to fore #QF2 appeared first on SimpliFlying - The Leading Airline Marketing Consultancy.Author informationShashank NigamCEO at SimpliFlyingShashank Nigam…
  • The tipping point for free in-flight Wi-Fi: a $1171 bill on Singapore Airlines for Jeremy Gutsche

    Shashank Nigam
    19 Nov 2014 | 2:38 am
    The tipping point Jeremy Gutsche has had to pay $1171 for using Wi-Fi on his Singapore Airlines flight from London to Singapore. That’s worth over two years of high-speed internet connection fee in Jeremy’s hometown Toronto. Charging for Wi-Fi is possibly the biggest risk airline brands face in the next decade. Moreover, if we take into account Emirates’ announcement […]The post The tipping point for free in-flight Wi-Fi: a $1171 bill on Singapore Airlines for Jeremy Gutsche appeared first on SimpliFlying - The Leading Airline Marketing Consultancy.Author…
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    Unbound Edition

  • Davis Names Top-25 Brand Leaders for 2014

    Davis Brand Capital
    22 Dec 2014 | 4:20 am
    Davis Brand Capital today released the 2014 Davis Brand Capital 25 ranking, which evaluates overall brand performance. It is the only annual listing of companies that demonstrate comprehensive, balanced approaches to managing brand and related intangible assets, providing an indicator of total business strength and effectiveness. The sixth-annual Davis Brand Capital 25 evaluates companies’ abilities to successfully manage brand value, competitive performance, innovation strength, company culture and social impact. The ranking reveals the comparative strength and breadth of each company’s…
  • Porsche’s ‘Magic Mirror’ Turns Any Car Into A Macan

    Davis Brand Capital
    21 Dec 2014 | 8:55 am
    Automakers are always going on about “aspirational” cars, so Porsche devised a plan to stoke the flames, transforming unwitting shoppers’ cars into the new Macan with its “Magic Mirror”. Despite its name, no mirrors or wizards were employed. Instead, Porsche teamed up with interactive ad agency Thinkingbox to create the illusion of cars transforming into the lil CUV when drivers rolled into the valet station at the Westfield Century City Mall in LA. The team employed a set of video cameras and some trick CG to overlay a rendering of the Macan on top of…
  • 2015 Food Trends: Grocery Delivery Explodes, Gadgets Enable Transparency + More

    Davis Brand Capital
    19 Dec 2014 | 10:56 am
    Every year, Food+Tech Connect looks at the trends that are revolutionizing the way food is produced, sold and consumed. Today we look at Phil Lempert’s 2015 food retail predictions and explore how they relate to the food tech space. Many of his insights align closely with the trends we regularly explore at FTC, including the rise of online food delivery, increased nutritional information transparency and the evolution of the grocery store. You can read Lempert’s complete list of trend predictions here.
  • What Does it Mean to Run “Product” in a News Organization?

    Davis Brand Capital
    19 Dec 2014 | 9:45 am
    If there’s a news outlet you would expect to be ahead of the curve in digital media, it might be Wired. The San Francisco-based magazine of technology has been at it longer than just about anyone; it launched HotWired.com back in 1994, with completely different content from the print magazine. Its creators, whose efforts were chronicled by Kyle Vanhemert on the occasion of the site’s 20th anniversary, were among the first to try and shape what a successful digital news business might look like. But the path from here to there hasn’t been particularly straightforward. HotWired, or Wired…
  • Chemical-Sensing Displays and Other Surprising Uses of Glass

    Davis Brand Capital
    19 Dec 2014 | 9:27 am
    Someday your smartphone might be able to help you in a new way when you’re traveling: by telling you whether the water is safe to drink. Although a water app isn’t close yet, researchers at Corning and elsewhere recently discovered that they could use Gorilla Glass, the toughened glass made by Corning that’s commonly used on smartphone screens, to make extremely sensitive chemical and biological sensors. It could detect, say, traces of sarin gas in the air or specific pathogens in water. The sensors are just one project I learned about during a visit to Corning’s R&D labs in…
 
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    GIRVIN | Strategic Branding Blog

  • Arts and Leisure?

    Tim
    18 Dec 2014 | 9:00 am
    Isn’t art work? There’s an interesting proposition that art, aligned with leisure, is something relaxing and “easy.” I might offer that the making of art, the impassioned creativity, is never something easy. But instead, with the exception of those in the throes of perpetual flow thinking and making art is hard work. And most of those that are engaged in the meaningful engagement of art-making, are caught up in the labors of producing art — in whatever tier of measurement and meaning you might level out your impressions of experience — see it as a soulfully deep practice that is…
  • Ebola and Rebranding

    Tim
    16 Dec 2014 | 9:00 am
    EBOLA AND BRANDING OR REBRANDING. I was talking to a GIRVIN colleague about the CDC’s management of the Ebola viral spread — from Africa, now stateside. That might be a question to rebranding [the CDC — to reliability,] as well. We’d talked about the legacy of their stateside surveillance of hot zone management and I recalled the character “Eph” the CDC plague hunter in Guillermo Del Toro’s The Strain. He, the character, decries the seeming ignorance [and incompetence] of the CDC in their management of an emerging strain. It reminds me of our current circumstances — a plague…
  • Brand and Mind

    Tim
    11 Dec 2014 | 10:06 am
    3M: Memory, Mental and Meaning. Sometimes we push a proposition in our work on brandspace that fails to take into consideration the bridging to a human scenario of mindfulness, meaning and the context of memory. All are — as would be obvious — aligned. But the notion of mind is far more aligned that we might think, as a kind of global, and historically potent set of characters and sounds, forming words that can be found spanning history and continents of linguistic relevance. Let alone: resonance. In a manner, if we pay “mind” to something, we’re holding it, we are re-minded about…
  • Written Talismans and Architecture

    Tim
    9 Dec 2014 | 9:00 am
    The Use of Writing as a Talismanic Device in Architecture When GIRVIN had an office in NYC, off 26th and Broadway, I used to walk around, looking in on shops and restaurants. I found a little curiosity shop, a dealer in ancient antiquities and I spied some familiar items that I’d not seen for sale anywhere else. Anywhere. Though I studied them. These cones are usually set as prayers, offerings and protective devices, en masse, in the foundations and walls of city compounds and special buildings, such as temples. Most of them are recovered from the third millennium BC. The writing acts as a…
  • The Mystery of Design

    Tim
    4 Dec 2014 | 9:00 am
    Design Mysticism When you go deep. As a designer, you might meditate on your work, what you’re doing. And your being in that doing. There might be a brand strategy, and the unfolding character of tactics and deployment. But making marks is a legacy that is thousands of years old. Just the act means more. You see, you think, and there is an electrical convergence from mind, to shoulder, arm to wrist to fingers. You dream, you make. That is marvelous. When you think about design as a mysterious practice, it’s about making signs that transport ideas from the field of electrical impulses in…
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    Sparks

  • How to create or energize a brand

    Eric Brody
    10 Dec 2014 | 8:17 am
    I stumbled upon this presentation from Stanley Hainsworth, former VP global creative at Starbucks and now Founder and CCO of Tether, a creative agency based in Seattle WA. I don’t know the specific reason why it was created, but it’s actually a good template for thinking about how to create...
  • The importance of brand in one simple sentence

    Eric Brody
    8 Dec 2014 | 6:31 pm
    The most powerful statements are often the simplest. Here’s one I came across yesterday. I wish I had said it. It reinforces the importance of a brand in a very simple way: Business plans can be knocked off, but a unique brand cannot. Enough said.
  • My Thanksgiving brand experiences

    Eric Brody
    1 Dec 2014 | 12:48 pm
    We always travel to Florida to spend Thanksgiving with my in-laws. Who I adore by the way:) And just like you can’t take the boy out of the man, you can’t take the passion and curiosity about brand out of a brand guy. I love cataloguing my brand experiences over...
  • How to market benevolence: Philosophy skin care

    Eric Brody
    21 Nov 2014 | 9:36 am
    When it comes to benevolence and building brand trust, there’s an important difference (for today’s customers who are looking beyond traditional brand benefits) between brands that just write the check vs. those that authentically demonstrate their commitment. Personal care brand Philosophy is doing both. It’s making mental health its marketing...
  • The Fickleness of Brand Loyalty

    Randi Brody
    17 Nov 2014 | 8:35 am
    As a longstanding Bloomingdales “Loyalist” (enrolled in their loyalty program), I thought I was being recognized for my years of brand dedication, not to mention financial commitment. It was also my card of choice for everyday purchases. So wasn’t this program designed to reward my tenure as a brand devotee as...
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    Cotter Visual » Blog

  • 5 Visual Tool Tips Everyone Should Know About

    Cathy
    2 Dec 2014 | 11:17 am
    Looking closely at social media content we can gather valuable insight on using images. The basic principles are applicable to any visual brand so use these tips to help you think about how you want to drive engagement with your audience.  
  • In Gratitude For Great Collaborators

    Cathy
    24 Nov 2014 | 10:14 am
    Appreciation comes everyday in the little things and we need to pay attention to each and every one of them. I am truly grateful to have found a way of earning a living that keeps me motivated, passionate and spirited. Cotter Visual Communications is in its 26th year of doing business and it is time we share why we do what we do. I would like to show my gratitude to our clients who allow us to appreciate who they are and what they are doing. We are all doing good work, together! Here are some of the attributes I admire in ours. They are:  collaborators – seeking the greater good…
  • 3 Reasons Why Your Visual Brand Should Be Working For You

    Cathy
    11 Nov 2014 | 6:55 am
    We have seen the shift to visual content on social media with pinterest sharable images, facebooks image-based timeline and facebooks acquisition of the “image-based content king” instagram. So why is visual content driving engagement? 3 simple reasons…. Visual content communicates information efficiently and effectively. 90% of information your brain absorbs is visual, and visual messages are processed 60,000x faster than text. Studies show that people only remember 20 percent of what they read and 10 percent of what they hear, but retain 80 percent of what they see and do. Visual…
  • New Slant On K-Swiss Visual Brand

    Cathy
    8 Oct 2014 | 10:41 am
    New logos usually mark a change of direction for a brand. K-Swiss and its newly launched brand identity and logo showcases a new “slant”. The company says it is in a period of resurgence and needed a refresh to reflect that. And that change of direction is literal. They have retained the long-term equity in their color combination and their shield icon. Here are the visual changes, as we see them: Shield Icon The five stripes and the angles in the letters “K” and “S” slant at a 58-degree angle upward instead of downward representing a rise in momentum for the company as opposed to…
  • Brands and 9/11… What Not To Say On A Bad Day

    Cathy
    16 Sep 2014 | 8:33 am
    How do brands post on 9/11? How can brands insert themselves into the conversation without seeming opportunistic? How can they show their sincerity? It is a time for people to reflect, remember others and share stories to help heal. The pain is still real. Acknowledging this will be more respectful than anything else a brand can do because whatever they do, they will be criticized. In 2013 AT&T posted this image of a mobile device taking a photo of the NYC skyline with the Tribute in Light searchlights. Although no obvious product placement or brand plug, AT&T was criticized…
 
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    Executive Career Brand

  • Best Ways and Places to Research Your Target Employers

    Meg Guiseppi
    15 Dec 2014 | 4:10 am
    Savvy executive job seekers know that the very first steps in landing a great-fit job are TARGETING (selecting, say, 10-15 employers that you feel will provide the kind of job you want) and then RESEARCHING each one for industry and company market intelligence. Don’t even think of diving into updating your resume or LinkedIn profile, until you’ve done this! You’ll use this information to determine the expertise and qualifications you possess, that will help them increase and improve business. You’ll then define your personal brand and unique promise of value to them, and…
  • Is Holiday Job Search a Waste of Time?

    Meg Guiseppi
    8 Dec 2014 | 3:07 am
    “Companies don’t hire in December, right? Maybe it makes more sense to wait until the new year to dive into my search.” I often hear such sentiments from executive job seekers at this time of year. If this is your thinking, you’re missing out on opportunities to make headway in your job search, when your competitors have taken that misguided notion to heart, and put their searches on hold. Holiday job-hunting offers unique circumstances to network – at office parties, family/friends get-togethers, and other holiday events – that we don’t typically see at other times of year.
  • Ignore the Hype! What Authentic Personal Branding Is and Is NOT

    Meg Guiseppi
    1 Dec 2014 | 3:23 am
    Personal branding continues to be a trending topic on social media because it’s an integral part of successful executive job search and personal marketing. But so many people have so many different things to say about it. Some truly grasp the concept, speak of its value in helping job seekers land good-fit jobs, and caution that it takes time and effort to do the back-end personal branding work. While others are merely talking heads and self-professed experts who constantly pound us with misinformation. These misguided voices tell us that personal branding is: A passing fad soon to be…
  • Personal Branding and Your LinkedIn Profile Photo

    Meg Guiseppi
    17 Nov 2014 | 3:37 am
      Over the past several years, a lively discussion has unfolded in the comments for my 3 year-old post, “Does My LinkedIn Profile Really Need a Photo?” No doubt, discrimination in job search exists and your photo can expose you to discrimination based on age, weight, ethnic background, etc. But I still contend that NOT having a photo may be even more detrimental, especially for the job seekers I serve – c-suite and senior-level executives. Executive recruiters have told me that they pass over profiles without photos. They wonder what that person is hiding. In their comments to the…
  • Toxic Executive Job Search Beliefs: Personal branding is not for me

    Meg Guiseppi
    10 Nov 2014 | 3:58 am
    You’re faced with an executive job search. You hear a lot about personal branding, but you don’t think it’s for you. Is this your mindset? “I don’t need personal branding. I’m not a brand. I’m a person!” True. You’re not a brand, but you HAVE a personal brand. We all do. We’re known for being certain kinds of people, with certain strengths, passions, values, and attributes. People rely on us for those things. Personal branding is no longer optional in job search. It’s so important because it ties in with targeting and identifying how you are uniquely…
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    Marsdorian.com

  • What the hex is the Attack Planet?

    MarsDorian
    18 Dec 2014 | 8:14 am
    It is done. After months of working my face off, and endless hours of editing, I’ve created my second sci-fi novel–Attack Planet. Read the description below to see what it’s about… Militarized startups rule the colonized planet Fortuna. No problem for country boy Flint, until his mother gets shot by raiders and lands in hospital. To cope with the disastrous medical costs, Flint enlists in the battle startup industry to get rich in the planet’s number one private industry—warfare. Flint has to survive the training, and his zealous squad: An exoskeleton-loving super…
  • Ello or hell no ?

    MarsDorian
    8 Oct 2014 | 1:30 pm
    Social media peeps brace yourself – a new competitor has entered the online arena, and brands itself as the Facebook killer. Wowzee, never heard that modest goal before. The new network has burst onto the media scene with articles flanking you from all sides. Wired, Forbes, USAtoday, Entrepreneur and Techcrunch started writing about it, and the hype beast marched at full throttle. Stomp, stomp. Roarrr. I didn’t pay any attention to it, because I smelled another sensational journalist tsunami flooding the internet. But when my friends shared their Ello signups on my Facebook newsfeed,…
  • Should you be afraid of Twitter’s changes ?

    MarsDorian
    10 Sep 2014 | 12:25 pm
    I love Twitter. I’m a Tweetaholic. I’m tweetin’ till ma fingers are bleedin’ — you get the idea. I could tell you all the reasons why I believe Twitter is the best social media platform. Short, specific messages, a clear UX, great for networking and content sharing, etc., but the number one I reason I luv Twitter is because it isn’t Facebook. Which comes down to the following difference : Facebook tells you what you should consume while Twitter allows you to choose it. Which is unfortunately going to change soon. According Twitter’s financial chief Anthony Noto, the dreadful…
  • I couldn’t find the book that I wanted to read, so I did this…

    MarsDorian
    28 Jul 2014 | 8:06 am
    One thing frustrated the bajookas out of me. I bought a Kindle about three years ago and drooled over the fact that the world’s greatest ebooks were now only a click away. I was one hundred percent YAY. But within a few months, I felt more like MEH. Why ? Because the more ebooks I read, the more I realized I couldn’t find the stories that were written for me. Where were the books of the internet generation ? Where were the books written for ADDs like me who liked to read but couldn’t be bothered marching through big chunks of text and endless chapters. Where were the interesting,…
  • How I make more money doing less work : The lazy way to my freelance success revealed

    MarsDorian
    30 Apr 2014 | 1:27 pm
    I was aiming for a better headline, but frankly, I was too lazy, so I opted in for some wannabe linkbait. But fear not. This article really is about lazy-fying your online presence, because if you’re working too hard, you’re probably doing it wrong. The hardest I ever worked was when I was poor. Here’s where I’m coming from, and it’s not Mars. Truth is, I’m an introvert, and I don’t like to do a lot of external ‘stuff’ for my business. I don’t like handing out biz cards, going to live events and tooting my horns. It’s. Just. 2. Much. Work. I’m happy as a hippo sitting…
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    The Online Community Guide

  • The Evolutionary Psychology To Help You Identify, Contact, and Coach Future Leaders Of Your Community

    Richard Millington
    21 Dec 2014 | 3:30 pm
    We all know most communities rely upon a core group of members to provide the bulk of contributions. The challenge has been to increase their core group without upsetting the group. 10 years ago we realized it was possible to identify the future leaders of a community by their early interactions and coach them to become top community leaders. We need to understand some psychology first.     Why Members Want To Become Future Leaders  First, newcomers try to be accepted by the community. This has evolutionary roots. You’re more likely to survive challenging environments if…
  • Group A Or Group B? Contrasting Groups To Persuade People To Join

    Richard Millington
    18 Dec 2014 | 3:30 pm
    Here's a simple tip to persuade people to join any type of group. Highlight what the group isn't.  This latches upon two key aspects of psychology. The first is people understand any object better when it's contrasted with another. I don't know if Car A is good by itself, but I can tell if it looks better than Car B. If it does, Car A seems good.  The second is we tend to see things in good/bad dualities. We see most choices as a choice between something good and something bad.  You can influence members to see joining the community as a choice about who they…
  • America Appreciation Day

    Richard Millington
    18 Dec 2014 | 3:30 pm
    Imagine if Americans invented America Appreciation Day - a day for Americans to appreciate themselves? Would the rest of the world have a positive reaction? That doesn’t mean American doesn’t have appreciation days. The 4th July and Thanksgiving prove there's no shortage of days to appreciate what's great about the USA.  So why aren't these days embarressing?  Crucially these dates have a narrative that taps into the collective memory of the group. The dates themselves have context and the rituals understandable attributes. The people being appreciated are those…
  • Example Of A Successful Brand-Created Community (that's not a customer service site)

    Richard Millington
    16 Dec 2014 | 5:30 pm
    Jim send through BeThePro, a great example of a branded (or unbranded) community from Bosch.  A few things to note here: 1) It's unbranded. This means the community can attract both their customers and others. If you make the community about your brand, you immediately reduce the size of the possible audience.  2) It uses a simple platform. It's build on wordpress using BuddyPress for forums/groups. This allows for full customization of the platform.  3) Content from members. The majority of community content is provided by members. By giving members the ability to…
  • Push Notifications And Single Function Apps

    Richard Millington
    15 Dec 2014 | 5:30 pm
    Condensing the entire community experience into an app doesn't work well. It's unwieldy for people staring at small screens, using big fingers, in a moving vehicle. Facebook is countering this with single-function apps. They're creating separate apps for popular activities and forcing members to use them.  This means the entire app experience serves a single function. It's simple and removes the distraction. Most importantly, it uses the power of push notifications to build habits.  Most apps offer notifications. Which means we ignore most apps. This is…
 
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    Beneath the Brand RSS News Feed

  • Cyber Monday is Here — or Was It Here Yesterday?

    Cindy Wendland
    22 Dec 7215 | 6:17 am
    Summary: We went shopping on Black Friday — twice. Our favorite jean store said they didn't have sales, yet online we found some of our favorite jeans...on sale. We plan to see what great deals are available on Monday. We are hoping to see something special rather than just the same sales extended to Monday.
  • Let Pinterest Lead to Your Website

    Cindy Wendland
    22 Dec 6949 | 6:18 am
    Summary: Some people decorate for Christmas in one fell swoop. Others, myself included, do it in phases. One project that is still in the works is decorating the outdoor urns in the front of the house. When people think about project ideas, one of the leading idea places is Pinterest. That is where we went for ideas on decorating Christmas urns. Our favorite idea for decorating Christmas urns came from Creeklinehouse.com. This was an unfamiliar site before we saw their great images on Pinterest.
  • A Continent in Need of Rebranding

    Cindy Wendland
    22 Dec 3134 | 6:17 am
    Summary: In The Wall Street Journal, there was a story about the Pope’s visit to Strasbourg, France, where he delivered a tough message. The Pope told the European Parliament that Europe was "elderly and haggard." He further described Europe as weary and aging like a grandmother. He said that the fertility and vibrance of the countries are gone.
  • Branding Christmas Beauty: Christmas Decor

    Emory Brown
    22 Dec 2308 | 6:18 am
    Summary: Everyone can remember the joy of pulling those old boxes out of the garage to begin the Christmas “beautification process,” also known as decorating. Trees, lights, the very special ornaments you made for your mom in third grade; all these items work together...
  • Remodeling To Rev Up Profits: Denny’s

    Emory Brown
    22 Dec 2014 | 5:37 am
    Summary: Bacon and eggs are classic sellers in the breakfast market. When you eat bacon and eggs at home with a sink full of dishes while wearing your boxer shorts, it’s all good. However, breakfast (and every other meal) has to be a custom experience when you go to a restaurant, from the server attending to your needs to the menu you pick your eggs and bacon from.
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    Deep Ad Thoughts

  • Website Hacking Security Tips

    Christina Drews-Leonard
    15 Dec 2014 | 1:29 pm
    "Oh no, my website has been hacked!" is being heard more often these days. It doesn't matter if your site is small or big, all sites are vulnerable. Take some time to put some security measures in... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • 6 Big Trends Impacting Your 2015 Marketing Plan

    Dave Cyphers
    11 Dec 2014 | 11:29 am
    It’s not too late to sharpen your strategy and tactics for the New Year. Most of the topics may look familiar, but each is evolving >> The post 6 Big Trends Impacting Your 2015 Marketing... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Cyphers Small Business Saturday Favorites

    Anna Forbes
    1 Dec 2014 | 11:39 am
    In honor of Small Business Saturday, we’re sharing our favorite local haunts and small businesses. Here’s where the Cyphers Team was shopping and eating this past weekend: The post Cyphers Small... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Behind the Scenes: Kids Comic Strip Development

    Anna Forbes
    26 Nov 2014 | 8:48 am
    I’ll admit it; I’m having WAY too much fun working with JumpBunch on their new mascot, JB. Not only is he a spot-on, strategic mascot for the children’s sports and fitness brand, but he’s super cute!... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • The Power of An Experience

    Sarah Irish
    21 Nov 2014 | 1:29 pm
    So, last week we decided to break out of the office and have a meeting at our favorite coffee shop in Annapolis. We walk in, and as soon as the door shuts I feel myself relaxing. I love everything... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
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    Dwayne Flinchum

  • Reflecting on IridiumGroup’s 20th Anniversary – and Envisioning 2015

    admin
    5 Dec 2014 | 10:09 am
    As of January 1, 2015, our company will have completed 20 years in business. I began with an idea of functioning independently — first as Flinchum Inc. and soon thereafter as IridiumGroup. Having worked in publishing and later, in 1994, at Donaldson Lufkin Jenrette, I was convinced that I could deliver exceptional creative and design services that met or exceeded those at top agencies, and do so competitively. What I never expected were the relationships that came along with that endeavor, or today, the gratitude that I have for those relationships.  Over the past 20 years, we’ve worked…
  • A Brand Image That Fits

    admin
    26 Oct 2014 | 10:38 am
    Throughout my career, I’ve seen examples of great organizations that lacked the proper dress or attire. By this, I mean that once inside the company, I observed impressive capabilities, special insights and knowledge of the markets they served, and sometimes, a rare level of integrity and commitment to deliver on their brand promise — but with marketing communications (the corporate dress) that did not accurately and appropriately represent those qualities in the messaging and visual standards of their brand. Expression of a brand is a tricky thing. More often than not, companies are…
  • Innovations, Driven by a Monotony of Marketing

    admin
    7 Sep 2014 | 4:50 pm
    My job affords me a luxury. I have tremendous gratitude for the things I have learned over the years as we have led cross-industry brand initiatives for some of the world’s leading organizations. But at times, all it takes is a long walk in the city to observe new ideas. Considering this blog, which was intended to reflect the current culture or a snapshot of contemporary marketing, I’m seeing that there are many varied items of interest emerging lately — perhaps appropriate to the disruptive, seemingly haphazard business and communications climate we live in. I’ll share a brief…
  • 90 days, and counting

    admin
    25 Aug 2014 | 8:13 am
    As of today, we have precisely 90 business days left until 2015. In addition to fall being “back to school” season, it’s also “getting back to business” time as we begin the sprint to year-end and the promise of the new year ahead. Bear Bryant famously said, “It’s not the will to win that matters. . . everyone has that. It’s the will to prepare to win that matters.” It’s difficult to understand any company being satisfied with the status quo of their business. By now, many of us have learned that this isn’t exactly the age for complacency. The climate is volatile and…
  • What’s So Social About Social Media?

    admin
    20 Jul 2014 | 8:54 am
    Columbus, Ohio – February 1995. Another consultant and I were touring the offices of the now defunct CompuServe, an early forerunner of AOL and other online communities. As we sat in cubicles and peered over the shoulders of staff giving us demos of the online capabilities, someone observed that members could spend their whole lives online — to which an astute editor retorted, “or their non-lives.” There’s a great Op-Ed in The Times today titled, “Love People, Not Pleasure.” Arthur C. Brooks writes, “Today, each of us can build a personal little fan base, thanks to…
 
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    授乳中のアルバイトは案外人気がある。

  • すごい巨乳の女の子

    管理人
    2 Dec 2014 | 6:39 pm
  • マタニティ風俗はある意味確実です

    管理人
    12 Oct 2014 | 11:25 pm
    女性の出産年齢が上がってきているとはいえ、40代は皆無なんです。 限度としては30代後半、ボリュームゾーンは30歳前後です。 最近の傾向としては、妊娠後も働いて家計を安定させるため、20代の若年層のマタニティ風俗嬢もいることが多いんです。 マタニティ風俗嬢の場合、安定期を過ぎる妊娠3カ月以上であるため、おなかが膨らんでいます。 母乳風俗|裸乳房
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    Professional Services Marketing Today

  • Hinge’s Guide to Last Minute Holiday Shopping

    Hinge Marketing
    19 Dec 2014 | 12:14 pm
    It’s too late to buy holiday gifts online. Now what to do? Without presents for loved ones, you’re seriously scrooged. Never fear! Hinge’s guide to last minute shopping is here To help you spread lots of holiday cheer And ensure you survive into the New Year!   Happy holidays from the Hinge team!   On Twitter or LinkedIn? Follow us @hingemarketing and join us on LinkedIn.        
  • The Top 5 Business Challenges for Accounting & Financial Services Firms

    Lee Frederiksen
    18 Dec 2014 | 7:09 am
    Any decision-maker at a CPA firm knows the industry is undergoing a wide range of dramatic changes – and the effects of those changes are hitting all at once to produce a whole new set of major business challenges. At CPA firms across the country, aging baby boomers in senior roles are approaching retirement and driving consolidation. Throughout the marketplace, a pitched battle is underway to secure the top talent. In this demanding and highly competitive environment, the ability to anticipate emerging challenges can spell the difference between the market leaders and the also-rans.
  • The Road to the Top: Personal Branding Examples in Professional Services

    Sylvia Montgomery
    17 Dec 2014 | 10:13 am
    Our recent book, The Visible ExpertSM, explored the many ways that high-visibility experts’ personal brands boosted the profile and ultimately the success of their firms. The research behind The Visible Expert drew on a study of more than a thousand professional services purchasers – as well as the experiences of some of the best-known experts in the professional services world. In this post, we’ll take a look at some personal branding examples from industries including finance, architecture, and marketing. Which tools and techniques have high-visibility experts used to take…
  • How to Build Your Brand through Community Service

    Ryan Chynces
    16 Dec 2014 | 6:45 am
    I used to work for a professional services SMB that gave employees days off each year to volunteer at a local soup kitchen.  It was a nice change from the office, so a number of us took full advantage of this.  People at the soup kitchen were happy to have the extra hands on deck, and we felt a sense of satisfaction for helping out a worthy cause.  All in all, good vibes all around. But because my employer was quite modest, the only people who ever learned about these regular acts of generosity were fellow employees and the soup kitchen’s staff and patrons.
  • It’s All About the Relationship: Andrew Sobel on Becoming a Visible Expert℠

    Lee Frederiksen
    15 Dec 2014 | 6:53 am
    At Hinge we have been studying Visible Experts℠, people who have attained high visibility and expertise in their industry, creating a personal brand that is recognizable industry-wide. We study them because we want to understand how they attained that status and what we can learn from them. This profile focuses on Andrew Sobel, a Visible Expert for business consulting. Visible Expert Andrew Sobel is a world-renowned business consultant, speaker, and author who has carved out a niche for himself in the business world by helping executives learn to become trusted advisors and build…
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    Aaker on Brands

  • The 8 Customer “Must Haves” Driving Tesla’s Success

    3 Dec 2014 | 12:00 am
    In my books, Brand Relevance and Aaker on Branding, I argue that the only way to grow, with rare exceptions, is to engage in big innovation to create customer “must haves” that define new subcategories, and then grow and own those subcategories. In most cases, there is not one “must have” but several, as my recent analysis of Uniqlo’s success illustrates.Tesla is another such success story. It created eight “must haves” to define a new subcategory, made it grow and planted the seeds of enduring success. Those “must haves” include:Technology-driven performanceTesla created…
  • Who Branded Best in 2014?

    19 Nov 2014 | 12:00 am
    Each year, HUB Magazine honors excellence in the brand experience. With well over a hundred entries, approximately 37 judges (including myself) determine who has excelled. The criterion is not market response, but rather how the brand lived up to its promise and whether it improved its customer’s daily lives in ways big or small.Of the 12 gold medal recipients, four stood out in my mind as being particularly noteworthy. All had a modest budget but were unique, innovative, new, involving and represented the DNA of the brand.Coca-Cola South Africa: A Rainbow for the Rainbow NationIn the lead…
  • Failure to Launch: 6 Factors that Prevent Breakthrough Offerings

    12 Nov 2014 | 12:00 am
    I have written that the only way to grow, with rare exceptions, is to create breakthrough offerings with a “must have” that defines a new subcategory and then to manage that subcategory so that your brand is the most relevant option. A “must have” is some offering association, such as a higher purpose, a program or benefit that customers will insist on.If you look at virtually any product arena over decades two things become clear. Growth spurts within the marketplace are driven by substantial or transformation innovation from whole new subcategories, and they are remarkably rare.
  • 6 Reasons Why Uniqlo Is Winning

    29 Oct 2014 | 12:00 am
    I was recently shopping at the Uniqlo store on 34th street in Manhattan and was blown away by the quality and styling of the clothing, the store size and product scope, the presentation, the breathtakingly low prices, the service experience, the innovations and the energy. How did Uniqlo pull that off? And why has Uniqlo experienced dramatic profitable growth over two decades?In 1994 it had approximately 100 stores in Japan. In 2015, it will have 840 stores in Japan and 1,170 stores outside of Japan, 820 of which are under the Uniqlo brand (and another 270 under the GU brand, which is a…
  • What Is Your Higher Purpose?

    22 Oct 2014 | 12:00 am
    What is your higher purpose? Sales and profit goals can no longer be the prime motivator if they ever were. In my book, Aaker on Branding I note that more and more brands have a higher purpose that is meaningful. It is increasingly becoming more about “why” in addition to “what.”A higher purpose can provide inspiration, an aspirational goal, a work-together logic, respect, a motivation for social programs and paths to growth. In particular, it can:Inspire employeesP&G’s purpose to improve the lives of the world’s consumers, now and for generations to come elevates the work…
 
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    brandsalsabrandsalsa

  • Addison Whitney Takes Part in Operation Christmas Child 2014

    Matthew Harris
    22 Dec 2014 | 5:56 am
    Addison Whitney Takes Part in Operation Christmas Child 2014 On December 10, a group of Addison Whitney employees  volunteered their time at the Charlotte location for Operation Christmas Child, where they sorted, inspected, packed and helped ship thousands of shoe boxes that will be sent to children in need around the world. In addition, the Charlotte office of Addison Whitney collected donations and put together full boxes of their own to contribute to the efforts of Operation Christmas Child. Delicious specialized cake pops for fuel! The elves have arrived at Operation Christmas Child!
  • Brands We Loved 2014 | Addison Whitney

    Matthew Harris
    15 Dec 2014 | 4:00 am
    Brands We Loved 2014 Welcome to Brands We Love Week! All week, we will be revealing what brands were our favorite this year, and we want to hear who you’d add to the list! Let us know what brands you loved in 2014, using the hashtag BrandsWeLove‬. Our first brand fan is Lizzy, who chose Uber, Flywheel Sports and NPR! “Although Uber has been around for a number of years it seems 2014 was the brand’s breakout year. It has infiltrated itself into the lifestyle (and vocabulary) of most 20 and 30-somethings living in metropolitan areas. The convenience, reliability and…
  • 3 Brands Poised for Success in 2015 | Addison Whitney

    Matthew Harris
    9 Dec 2014 | 1:48 pm
    3 Brands Poised for Success in 2015 By Matthew Harris Every brand wants to go into a new year with momentum, knowing their  brand has the strength to make it the best year possible, but some have a brand strategy that is better suited to succeed than others. Here are three brands who, through their actions in 2014 and the potential they show as the new year approaches, we feel have best set themselves up to be some the best in 2015: Fuhu This brand out of El Segundo, California that makes Nabi, a line of children’s tablets, has experienced an astounding 158,957 percent three-year growth,…
  • AW Rewind: The Addison Whitney Week in Review – 12.6.14

    Matthew Harris
    6 Dec 2014 | 11:27 am
    AW Rewind: The Addison Whitney Week in Review - 12.6.14 Welcome to the first December edition of “AW in Review“, our weekly roundup of our latest brandsalsa and Addison Whitney news and posts! Don’t forget, you can stay up-to-date with everything from Addison Whitney by joining the conversation with us on our social media channels – Twitter, Facebook, LinkedIn and Google+ Case Study Wednesday The companies with the most success preparing themselves for Black Friday shopping are the ones who know how to walk the line between not enough and too much. From outrageous…
  • Case Study Wednesday: Procter & Gamble

    Matthew Harris
    3 Dec 2014 | 4:51 am
    Case Study Wednesday: Procter & Gamble As one of the leading global branding firms, Addison Whitney is behind some of the world’s strongest and most iconic brands. We’re proud of the work we do for all of our clients and love sharing our stories. That’s why we’ve launched “Case Study Wednesday”, where we highlight one of our amazing clients and the work we have done with them. To learn more about our work, click here. This week, we are featuring our work with Procter & Gamble: Addison Whitney has been a naming and strategy resource for Procter &…
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    Mark Di Somma: The Upheavals Blog

  • Hooked on brands: A (Short) Virtual Coffee™ with Nir Eyal

    markdisomma
    9 Dec 2014 | 2:52 pm
    By Mark Di Somma Nir Eyal spent years in the video gaming and advertising industries. I first became aware of his work through his articles (his work can be found in Harvard Business Review, The Atlantic and TechCrunch) and his blog. Recently he released the book “Hooked” in which he promulgates a process that he says successful brands can embed in their products and communication approaches to subtly encourage shifts in customer behaviour. Habits are one of those subjects that intrigue marketers. How do we get our brands onto the “to do” lists of busy people with short attention…
  • Brand actions are not the same as brand strategy

    markdisomma
    3 Dec 2014 | 11:53 am
    By Mark Di Somma Actions are not strategies. Great strategies change more than where you are, what you call yourselves, what you offer. That’s Michael Porter’s thought. Great brand strategies re-invent the emotional context within which your brand competes against others in the marketplace. That’s mine. A great brand strategy redefines the relationship that people have with a brand over time. People think about you differently because they feel about you differently. That opportunity often gets missed in the rush to give people internally things to execute. Great brand strategies focus…
  • Planning to expand your brand? 7 things to consider

    markdisomma
    25 Nov 2014 | 7:46 pm
    By Mark Di Somma As marketing teams finalise plans for the year ahead, the logistics of making growth happen should be strongly influencing the targets you set. Most of us would agree there are four ways to strategise for growth: increase the share you hold in the markets you are strong in; develop new products for those markets; extend your reach by finding new markets for your current brands; and develop new products that cater to new markets. But while the strategies themselves are well-known, your capacity to expand is of course directly proportional to your capacities to generate demand…
  • How Purpose can drive change and innovation

    markdisomma
    11 Nov 2014 | 10:05 pm
    By Mark Di Somma and Hilton Barbour Change has become a recognised game-changer for enlightened and progressive businesses. In this series we’ve attempted to define why Purpose and Profits should be linked  and explained the importance of building a system to measure the impact Purpose has. In this post, we go further into the notion of Purpose as a catalyst for change. In a business environment where change is trumpeted as the only constant, it’s not surprising many organisations recognize the imperative to build deeper competency in change management. Sadly though, as John Kotter the…
  • The battle between ideas and access

    markdisomma
    9 Nov 2014 | 12:07 pm
    By Mark Di Somma At one level Taylor Swift’s split with Spotify is the story of ongoing upheavals in the music industry and one artist’s approach to contain the impact. At another, it is symptomatic of a struggle for the relationship with the end customer that is going on across much of B2C. Those who create/ manufacture/ produce are increasingly at odds with those who distribute/ bring to market /sell. And the questions in this burgeoning battle are the same in the music industry as they are between food brands and supermarkets for example or between Amazon and book publishers: who owns…
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    The Bullet | Branding Blog

  • Welcome Back To Malaysia: An Open Letter To JEEP

    Peter Gan
    17 Dec 2014 | 5:53 am
    Dear JEEP, I know it’s been 10 long years since you’ve left us and I must admit, a lot has changed since you’ve been gone. Aside from the grounds of being courteous, I write this letter to both welcome you and update you on what’s been happening during your absence. Landing back on our shores after your decade long hiatus must be a scary time for you, but under the supervision of DRB-Hicom, I am certain that they will show you the ropes and treat you with the utmost hospitality. Might I add, you’re looking well. Okay, so enough with the pleasantries. I’m not sure if you’ve been…
  • The Taipei IOI Project

    Peter Gan
    10 Dec 2014 | 5:51 am
    Cross-branding is often times a beneficial exercise. Take two powerful brands, partner them up, and voila, you’ve got yourself a megazord partnership with twice the support. Recently, IOI Properties Group announced their acquisition of a 37.17% managing stake in Taipei Financial Center Corp, which owns Taipei 101, for a whopping RM2.74 billion. We couldn’t help notice the similarity in the name of the purchasers with the landmark building they are seeking to manage. That got us thinking, if IOI wanted to cross-promote their brand through the iconic Taipei 101 on the grounds of the almost…
  • You Will Hate This Article Because It Will Ruin Articles for You, Forever.

    Peter Gan
    3 Dec 2014 | 6:28 am
    If a stranger walks up to you on the street and tells you to do something, would you? Almost intuitively, you would probably ask the stranger “Who are you” or “Why should I do as you say.” People are much more conscious and careful in the present time, that’s why advertising today is vastly different from advertising from, say, the 60s. Ads back in those days were simple, straightforward and (literally) tell you why you should buy a certain product; not to say it isn’t good, but the audience has changed. Today, consumers have developed a bubble of their own because they are far…
  • A Cautionary Tale: Top 5 Worst Brands On Twitter

    Peter Gan
    26 Nov 2014 | 3:20 am
    With the use of social media skyrocketing, brands are finally seeing the benefit of talking to consumers on their level, maintaining a succinct voice that allows us to connect to big powerhouse brands on a more human level. This being said, many are still learning the ropes on grabbing their customer’s attention with humorous or newsworthy messages – especially on Twitter. With a platform so easy to use, many don’t even second-guess their widespread comments, in hopes to stay current and valid which usually causes quite a stir on the ‘Twittersphere’, resulting in big brands…
  • #BreakTheInternet: Malaysian Edition

    Peter Gan
    19 Nov 2014 | 5:21 am
    Kim Kardashian’s derriere has the ability to break a lot of things – but never did we think it could break the Internet. Yet it did. Cyberspace was frantic with the release of her photo spread for Paper Magazine’s Winter 2014 issue. And although it isn’t something we haven’t seen before, something about the image captured the imaginations of all netizens. It also happened to be the perfect opportunity for brands to take advantage of the provocative image and spin it for their own agenda. Nissan took up the booty call by showcasing their Skyline’s boot with the headline reading…
 
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    The Frager Factor

  • Apple could sell record 67M iPhones in December; ought back $56 billion worth of its own stock

    22 Dec 2014 | 5:57 am
    GoPro CEO on Why Your Business Name Doesn’t Work; Tor founder warns attack on network could be “really bad,” allowing traffic to be hijacked; Apple Inc. (AAPL) Doing Every Thing Right Under Tim Cook’s Leadership: John Sculley -...The Single Most Terrifying Trend Facing Google; Every Serial-Related Google Image Search You’ve Been Afraid to Do; Xiaomi raising over $1 billion from investors
  • Name the $ 1 Million Cart w/ NO Name; Sony Hires TV's Scandal Inspiration for Crisis Mode

    20 Dec 2014 | 3:11 pm
    Excerpt of Nicholas Carlson’s upcoming book, Marissa Mayer andYahoo’s decline from a $128 billion company to one worth virtually nothing; The Single Most Terrifying Trend Facing Google; How To Create a Landing Page That Brings In a Steady Stream of Customers; We lost $1 Million Because We Didn't Follow Google's Rules; How a trio of Egyptians turned a nameless NYC halal food cart into a million $$
  • Eastern Airlines Rescued at Bankruptcy Auction and Flies Again on dot Aero Domain! (with unnecessary "airlines" proceeding it)

    20 Dec 2014 | 9:25 am
    Like (word)TV.TV... Oh the traffic leakage from this one! Great Read it’s not what you think freedom fighters: 4 Alternate Theories on Who Hacked Sony; ISS astronaut needs a wrench, NASA successfully 'emails' him instructions to print a 3-D one! Walgreens Promotes Telehealth Mobile App; Chromebooks go voice search and two teens who created a wristband that triggered a DVR to record if it detected
  • If You Sell Your Game To Microsoft, You Too Can Afford A $70 Million House Like This

    19 Dec 2014 | 1:33 pm
    The Day Ego Got Me Fired; Google swears no search leg up for new dot-word sites: We drill into claims; Social media superstars on the power of .SOCIAL; IAB: Online Q3 Ad Revenues Reach Historic High Of $12.4B; Start Planning For The Sale Of Your Business On Day One; Instagram's Fake Account Purge Mostly Spares Top Brands; Biggest Gains for U.S. Stocks in Years; and good bye type-ins as Baidu
  • Calling Out BS; DealMoon.com 3 Millions Subscribers via Chinese Domain Mogul

    18 Dec 2014 | 5:06 pm
    If Apple Were A Worker Cooperative, Each Employee Would Earn At Least;Three-Letter Domain Names Provide Instant Brand Recognition and Credibility; How Bricks and Clicks Can Live Happily Ever After; Hacking Sony – Corporate Culture Broken From the Top Down; Amazon Launches 1-Hour Delivery in New York City; How Busted Phones Created a Booming Business If Apple Was A Worker Cooperative,
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    IdeaStylist » Which ebook format should I use and why?

  • What’s an ebook, anyway?

    lisa
    26 Nov 2014 | 10:50 am
    I used to think that the very basics of ebook formats was a topic that was already very well covered on the internet and, therefore, there was no reason I should even try to cover it. Because I am sure there is someone out there who can do a much better job than I can, right? I just design ebooks, after all. I probably don’t know everything there is to know about the formats – just how to make each one look best, even with some of their (absurd by 2014 standards) limitations. But then I started noticing a recurring theme in the emails from clients: questions about which format was…
  • There are infinite ways of saying one thing

    lisa
    20 May 2013 | 4:30 am
    ShareContent matters. Of course it does. If your ebook (or blog post, or newsletter, or brochure – this applies to everything, really) is putting me to sleep, if you’ve got nothing new, or valuable, or entertaining, or surprising to tell me, it doesn’t matter if you put the picture of the hottest guy in the universe, or my favorite dish, or one of my beloved pets next to it. Still not gonna finish reading. So yes, content is king. BUT… There is an enormous difference between telling and showing. And often, being able to visually show what you mean can give that added strength…
  • In case you have been watching this space

    lisa
    9 Apr 2013 | 12:48 pm
    ShareI’ve been so busy working on some amazing projects in the past few months, that I haven’t had the time to show them off. Not to worry, that will be fixed soon! Stay tuned for mass portfolio updates – and maybe even some posts with more than 3 sentences (though there is a lot to be said for a quick read).
  • Quick rant on working for exposure.

    lisa
    15 Nov 2012 | 12:03 pm
    ShareHave you ever gotten that request to do something for free, that comes off almost as if the asker is doing you a favor by asking you? Yeah. That one. I know I have. “The exposure will be great once you put your name on my site, I promise!” “I have x thousand followers and x million subscribers, and I will recommend you to all of them!” “You will earn SO much more with the other clients that you will surely attract by being featured on my site!” Mmm-hmm. Yet most of my potential and very very promising clients came to know me through clients who never,…
  • Shocking prices! (or the easiest way to be ignored)

    lisa
    28 May 2012 | 2:17 am
    If I see one more ad that features a person with a face stuck in a blatantly fake expression of shock or surprise next to a headline along the lines of “Shocking prices,” I am going to SCREAM. That’s what I was going to say. Then I realized it wasn’t true. I do see these ads. All the time. In fact, I am so overexposed to that sort of thing that I no longer notice them. It would seem I have developed a shocking-prices-ad immunity. And I bet I am not the only one. (Scary thought, isn’t it?) Unless I’m already actively looking for exactly the kind of product…
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    BrandYourself Blog

  • WEBINAR | 10 Easy Ways to Improve Your Online Reputation – Tomorrow 12/18, 2pm EST

    Sabrina Clark
    17 Dec 2014 | 1:43 pm
    Join us TOMORROW (12/18) at 2pm EST for a free webinar on 10 Easy Ways to Improve Your Online Reputation. We’ll tackle small steps you can take right now that will make a huge difference in building out your online presence. We’ll also open it up for Q&A to answer any questions you might have about managing your online reputation. Register now, spots are filling up quick! If you can’t make it, we’ll send you a recording of the webinar so you won’t miss out on any tips. REGISTER NOW  
  • Is Duplicate Content Harming Your Profiles & Websites?

    Sabrina Clark
    16 Dec 2014 | 1:32 pm
    Is duplicate content on your profiles and websites penalizing your content in Google search results? This guide covers what type of content to look out for and how to avoid a penalty. To provide its users with the most relevant and accurate search results, Google is constantly updating the many factors and algorithms that it uses to determine how different search results rank. In the case of your personal online reputation, these algorithms determine what shows up when someone Googles your name. As Google’s algorithms grow more and more intelligent, it’s important to stay on top…
  • College Students, Here is your Online Reputation Guide…Use It!

    Sam Mindlin
    10 Dec 2014 | 3:38 pm
    College students are busy, no doubt about it. Between writing papers, doing research, studying for exams, and maintaining a social presence, college students are stretched thin as it is. However, there is something else that students must pay attention to: their online reputations. Today’s economy is both competitive and tough; one bad Tweet or one bad Facebook status update could put your chances of landing your dream job or internship in major peril. It’s been widely established that the internet is permanent – anything that goes up there, stays up there…in one capacity or…
  • Ask a BrandYourself Expert: Hilary Barr

    Hilary Barr
    2 Dec 2014 | 5:03 pm
    Sr. Reputation Specialist, Hilary Barr Meet Hilary Barr. Hilary is a Senior Reputation Specialist here at BrandYourself. She is here to answer your questions about when you can expect to see results after creating an online property and how Google decides what ranks and what doesn’t. “When can I expect to see results?” The timing of when one can expect to see results depends on a few things.  Let’s first define “seeing results.”  Seeing results does not necessarily mean that your negative result is off the first page.  Seeing results can mean that we are seeing a…
  • Protect Yourself: Bury Your Bad Online Reviews

    Pete Kistler
    25 Nov 2014 | 8:37 am
    The internet is an open forum. Anyone can say anything about you or your business, whether or not it’s true. Rants from ex-employees or crazy customers, inaccurate reviews and negative articles appear instantly – and can’t be deleted. Your first impression as a person and a business is made online, and negative search results can immediately damage your business and your livelihood. But even more importantly, having positive search results make you stand out from the competition. From our joint Harris Interactive study:   Nearly half (42%) of the online U.S. adults that looked…
 
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    Joey Sargent

  • Success: It’s All About Accountability

    Joellyn 'Joey' Sargent
    18 Dec 2014 | 7:55 am
    We’ve All Been There When I was 3 or 4 years old, I slipped a roll of LifeSavers into my bloomers (yes, I wore bloomers) while my mom was checking out at the grocery store. I had begged her to buy them for me, and when she declined, I took matters into my own hands. Once home, I hid the treats in my dresser drawer, but my sweet tooth got the best of me. As I ran in and out of my room, sneaking LifeSavers one at a time, my father quickly caught on. I was busted! Before long, I was back at the grocery store, paying for my crime and learning a valuable lesson about accountability. My…
  • Is Trust a Barrier to Your Success?

    Joellyn 'Joey' Sargent
    11 Dec 2014 | 7:55 am
    In my work, I find that clients who effectively delegate and create a team of trusted advisors are exponentially more successful than those who don’t. It’s simple: leaders can’t do it all. Delegation is required for any business to grow. Whether you’re a soloprenuer seeking to expand your customer base or a Fortune 50 executive who wants to accelerate revenue, success requires the involvement of others. Delegation, both internally and externally (to vendors, partners and consultants) is essential. Finding the right people to support your strategies is not an easy…
  • Is Your Marketing Really Integrated?

    Joellyn 'Joey' Sargent
    4 Dec 2014 | 7:55 am
    “Integrated marketing.” It sounds so easy. I’ve been a champion of integrated marketing for years, since way before it was a popular, technology-driven topic. Even though the concept has been around for decades, many business owners still don’t really understand it. When I work with clients to maximize their marketing results, integration is one of the first things we address. We start by unpacking the concept, what it is and what it isn’t, and assess the current state using my Integrated Marketing Maturity model. Parallel Programs Promoting more than one thing…
  • When Company Culture Counts

    Joellyn 'Joey' Sargent
    20 Nov 2014 | 7:55 am
    I was talking with a CEO group the other day about strategies for maintaining business momentum when the inevitable revenue plateau is looming. As we talked, many were surprised to realize organizational culture was an essential differentiator between organizations that weather the storm well and those that sink in the face of adversity. Why Does Culture Count? When business is “off” many CEOs start to think about where to cut. Their attitude shifts from “lets thrive” to ” how can we survive” and fear begins…
  • The ROI of Everything

    Joellyn 'Joey' Sargent
    13 Nov 2014 | 7:55 am
    Frequently clients ask me to help them develop ROI models and marketing metrics that serve as a foundation for effective decision-making. I’m glad they do, because understanding value returned from marketing investments is essential to a successful marketing effort, and it’s not as easy as it seems. A sound approach to measuring marketing ROI sits at heart of an agile marketing strategy. There’s no way to make the right choices about where to invest and where to cut back if you don’t know how various activities contribute to your overall results. Maybe you can measure…
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    Annemarie Cross

  • Episode 55: How to Get Motivated After You’ve Hit a Slump – Part 2 [Podcast]

    Annemarie Cross, Small Business Marketing & Business Success Coach
    18 Dec 2014 | 11:00 am
    While running your own business can be exciting and challenging, there can also be times where you get into a slump. Here are the next 6 things you can do to get you back on track. On today’s show I speak about the last 6 things (out of 12) that I’ve personally done to reinvigorate my energy, recharge my batteries, and get me back on track into inspired action.   On today’s show: Tip of the week: Odesk.com Announcements: Thank You – Shout Out Today’s Words of Wisdom: How to Get Motivated after You’ve Hit a Slump – Part 2 Inspirational Message to nourish your mind,…
  • PRESS RELEASE: Are Women in Business Destined to Under-Earn & Fail?

    Annemarie Cross, Small Business Marketing & Business Success Coach
    15 Dec 2014 | 4:22 pm
    Women in business are rapidly becoming the fastest growing sector across both Australia and the United States, with the number of women-owned businesses increasing to 59%, which has outgrown the 41% growth rate among all new businesses, according to Trailblazers. However, how many of these businesses will succeed? Sadly, similar studies also show that 50% of small businesses will fail within the first year, 95% in the first 5 years, and that 69.5% of women-owned businesses earned $25,000 (or less) in 2013. Small business failure has been linked to: Running out of money, Under-pricing and…
  • Do you have Goal Trauma? [Audio Biz Tip]

    Annemarie Cross, Small Business Marketing & Business Success Coach
    14 Dec 2014 | 11:00 am
    Does the thought of setting goals, make you feel ill? Or, if you’re honest with yourself – the goals you’ve set are comfortable goals and not one’s that will stretch you, forward. If yes, then you probably have Goal Trauma. Not sure what Goal Trauma is? Find out what happened on today’s Audio Biz Tip and how goal trauma can keep you stuck from building the life and business of your dreams. Listen Now: Download the transcript by clicking here Question: Has Goal Trauma been keeping you stuck and unable to plan bold goals in your business?  Leave your comment below by clicking here.
  • Episode 54: How to Get Motivated After You’ve Hit a Slump – Part 1 [Podcast]

    Annemarie Cross, Small Business Marketing & Business Success Coach
    11 Dec 2014 | 11:00 am
    While running your own business can be exciting and challenging, there can also be times where you get into a slump. Here are 6 things to get you back on track. On today’s show I speak about the first 6 things (out of 12) that I’ve personally done to reinvigorate my energy, recharge my batteries, and get me back on track into inspired action. On today’s show: Tip of the week: Erasable Pens by Pilot Announcements: Thank You – Shout Out Today’s Words of Wisdom: How to Get Motivated After You’ve Hit a Slump – Part 1 Inspirational Message to nourish your mind, body and…
  • Failed Goals? 3 steps for a successful 2015

    Annemarie Cross, Small Business Marketing & Business Success Coach
    9 Dec 2014 | 11:00 am
    It’s around this time of year where we take stock of our business. Did we reach our goals – or not? If you didn’t – don’t be discouraged. Do these 3 things to ensure you position yourself for a strong 2015. Sixteen years ago in my (then) fledgling coaching practice, no matter how hard I tried to get new clients and grow my business – nothing worked. Everything I tried didn’t give me the results I so desperately longed for. I read everything on the Internet I could access. I read the books and ebooks people recommended. I even bought a few homestudy programs. And, I still…
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    Bulldog Drummond - Uncommon Sense

  • Timberland Teams with Omni To Create Recycled Footwear

    Bulldog Drummond
    18 Dec 2014 | 8:11 am
    Timberland announced a partnership with tire manufacturer and distributor Omni united on Monday to create the first line of tires ever purposely designed to be recycled into footwear outsoles at the end of their lifecycle.
  • Our 2014 List of Uncommon Gifts

    Bulldog Drummond
    16 Dec 2014 | 8:04 am
    We live in a world today where people make things far more complicated than they need to be—including the holidays. Instead of enjoying the journey to find the perfect gift for that special person, the season seems to bring stress and obligation leading to convenientsupermarket gift cards and the obligatory wish list sweater. We think it’s time to put a little soul back into the giving season and rekindle the inspiration around the magical exchange of goods. Here’s our 2014 list of uncommon gifts that we hope will help you tell a story to the people you love. And if you…
  • Are You Working For A Cause Or For Applause?

    Bulldog Drummond
    15 Dec 2014 | 8:00 am
    Written by Shawn Parr Brands and people alike need to question what they’re working for. On the surface, most repeat their company’s mission statement or life mantra, however digging a bit deeper one might begin to question their intentions. So before you celebrate success and declare a cause-driven world to be better because of your efforts, examine how the temptation to work for applause has crept into the cause. Do any of the following apply to you? Your first move in the morning is to see if anyone has retweeted last night’s tweet You say yes to any speaking engagement before…
  • Live Life To Express, Not To Impress—Learning Lessons from Paul Smith

    Bulldog Drummond
    12 Dec 2014 | 8:29 am
    Written by Olivia Purvis “You can find inspiration in everything (and if you can’t look again).” –Paul Smith Building a brand that inspires people is challenging—it takes time, authenticity and a healthy dose of passion. Paul Smith is a man, and a brand, whose passion for creativity and design clearly propels his company forward and stands out in the saturated fashion industry. Experiences spark creative thinking and enhance our ability to create.  I recently attended the Paul Smith exhibition in London dedicated to his life and career. Excitedly sitting in the front row I was…
  • Choreography At Its Finest

    Bulldog Drummond
    11 Dec 2014 | 7:49 am
 
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    Latest BrandingBusiness Content

  • Marketing in an Always-On, Real-Time World: Using Data, Devices to Motivate Customers

    16 Dec 2014 | 4:00 pm
    Every B2B and B2C marketer is trying to figure out how to connect with customers effectively across channels and over time. BrandingBusiness Director of Strategy Andrea Fabbri recently spoke with Andy Frawley, author of Igniting Customer Connections and the president of Epsilon, to discuss engagement and experience across channels---mobile, social, digital, and bringing them together in real time so that brands can improve their relationships with customers for the long haul. Fabbri: I would like to start this conversation with three statistics that really caught my attention in your book.
  • Social Media Explained

    10 Dec 2014 | 4:00 pm
    In this must-hear episode of Expert Opinion, Andrea Fabbri, Director of Strategy at BrandingBusiness talks with Mark Schaefer, author of Social Media Explained: Untangling the World’s Most Misunderstood Business Trend and the best-selling book on Twitter,  The Tao of Twitter.  Mark shares insightful facts about the direction and evolution of social media, as well as an overview on the five core concepts of social media. Topics include:
  • BrandingBusiness Rebrands Hitachi Consulting

    9 Dec 2014 | 4:00 pm
    IRVINE, CA, (Nov. 10, 2014) – Leading B2B brand strategy firm BrandingBusiness has unveiled its work for the newly positioned Hitachi Consulting, a unique management consulting firm.  BrandingBusiness, leveraging intensive qualitative research, created Hitachi Consulting’s “Strategic Pragmatist” positioning to reflect the consulting company’s collaborative approach to partnering with its clients, its work ethic, and its deep vertical expertise in technology, transportation, and defense industries, among others. The branding firm also re-crafted Hitachi Consulting’s visual brand…
  • The Brand-Naming Process: Companies Need to Do More than Search, Click

    2 Dec 2014 | 4:00 pm
    When are some of our most ubiquitous technology tools a reliable source of unnecessary confusion and mistaken conclusions? In conference rooms, some of the best-known, best-named brands in the world — Google and Bing, Galaxy and Android, iPhone and iPad — are making the work of naming companies, products and services even more challenging than necessary. Consider this a cautionary tale about how instantaneous access to information can cause our reach to exceed our grasp (in this case, of the basics of trademark law and its bearing on naming.) Although BrandingBusiness is not an agency…
  • Corporate Rebranding: It's More Than Changing a Logo

    24 Nov 2014 | 4:00 pm
    When the Center for Creative Leadership (CCL) decided to overhaul its brand and visual identity, the executive team asked an important question: How difficult and emotional will this transformation be? “Like wading into fire,” relates Portia Mount, Senior Vice President of Global Marketing for CCL, “Indeed, as thorough as our process was, when we revealed the [new] logo, we had some people say, ‘This is the best thing we've ever seen—this is amazing!’ and we had others who said, ‘We hate it.’ ” That was in March. Since then, pockets of trepidation have given way to…
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    Restaurant Branding Roadmap

  • 3 simple ways to power up your restaurant brand

    Karen Post
    17 Dec 2014 | 4:07 pm
    Your restaurant brand is what the market thinks, feels and expects from your business. The power of your brand can often be a deciding factor when a patron chooses where they will dine and spend their money. While brands are mental impressions, or what I refer to as brain tattoos, customers must allow a brand to have a place in their head. But you the restaurateur control access to permission and much of what that image and reputation by being proactive in these key areas. 1) Perception. When’s the last time you Googled your restaurant? What did you see? Lots of positive reviews, social…
  • How mapping your network can help you succeed

    Jocelyn Ring
    13 Nov 2014 | 7:26 am
    I recently caught up with a friend of mine who’s built a string of successful restaurants. He and his partner really understand how to create a solid concept, experience and brand and it shows in their track record. Last year, they decided to try a new market to open a restaurant. This location was attractive because it has a lively restaurant scene, a strong tourist contingent and a large local population of foodies. It was also 700 miles from home. He scouted some locations and found a lovely, historic building that would fit into his gastropub concept and spent time and money creating a…
  • Airports – How some attract brand fans and why others should fly away

    Karen Post
    30 Oct 2014 | 6:36 pm
    Branding tips from the road warrior. This past year I’ve been to over 50 airports in the US. I’ve seen and experienced the good, the bad and the most disappointing. For a long time airports have merely been geographic facilities that connect people to places, events or attractions that they were headed to. Today airports are hospitality brands. They have a bigger role in our lives. They feed us, entertain us, provide shopping, spa services and technology, and they hopefully keep us safe. They also hold the keys to the first impression as leisure and business travelers journey to their…
  • 4 important lessons from CNBC’s “Restaurant Startup”

    Jocelyn Ring
    22 Oct 2014 | 6:49 am
    I caught up on some of the shows on my DVR one rainy weekend and binge-watched episodes of Restaurant Startup on CNBC. The best way to describe it is a combination of Shark Tank and Restaurant Impossible. On this show, two seasoned restaurateurs and investors Joe Bastianich and Tim Love are looking for new restaurants to back. They listen to the pitches of two teams and pick a winner that will have 36 hours and $7,500 dollars to refine their concept, update their logo, design a menu, build a business plan and decorate a pop-up location. After they run the restaurant for a day, they re-pitch…
  • Safeguard your brand and content online

    Karen Post
    15 Oct 2014 | 6:41 am
    Are you a restaurant owner or manager who has a blog? If you do blog, then you know how time consuming it is to write, post and manage your work. There's a growing crime that is aggravating and frustrating business owners and marketers around the globe and unfortunately this blog fell victim to this slimy act. It’s called content scraping. Your content is basically copied and used on someone else’s site for their search results and credibility benefit.
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    Building a Brand Online

  • 10 Personal Development Quotes To Motivate You!

    Heather Kight
    26 Nov 2014 | 11:39 am
    We could all use a little motivation in our lives! Here are 10 powerful personal development quotes to help inspire you into taking more action to get the results that you deserve! As the physically weak man can make himself strong by careful and patient training, so the man of weak thoughts can make them strong by exercising himself in right thinking. James Allen – As a Man Thinketh “As a Man Thinketh” was written by James Allen and published all the way back in 1902, yet so many of the principles are still great today! If you get a chance to read this book, you will…
  • 5 Amazing Places To Visit In California

    Heather Kight
    26 Nov 2014 | 11:38 am
    Have you ever had the chance to visit California? Well if you ever do, here are 5 amazing places definitely worth visiting on your next trip to California! The San Francisco Golden Gate Bridge There are numerous locations around the golden gate bridge that you can pull over and park and soak up the breathtaking views of this iconic landmark. Watch this HD video to see some great shots of the golden gate bridge! The California Coast Take a drive up or down Highway 1 along the beautiful coastal line and you will get view after view worthy of stopping for pictures and multiple locations. Too…
  • Speed Blogging Tips from Chris Record – How to Write a Killer SEO Optimized Blog Post in 30 Minutes or Less!

    Heather Kight
    10 Jun 2013 | 3:00 am
    In this blog post you will get a very specific structured outline so that you can learn how to write SEO-Optimized Blog Posts in 30 minutes or less that share well in Social Media. My name is Chris Record, and I’ll be your guest-blogger today on Building a Brand Online. If you want more internet marketing tips from me, feel free to subscribe to my Facebook Profile, or opt-in to my internet marketing newsletter. With that being said, let’s just straight into the training! Here is an Example of a Structured Outline for Speed Blogging [INTRO PARAGRAPH GOES HERE] 1. Your First Item…
  • 10 Out-Of-The-Box WordPress SEO Tips to Dominate the Front Page of Google

    Heather Kight
    9 Jun 2013 | 9:18 pm
    PART 1 – ON-PAGE SEO TIPS FOR WORDPRESS This 2-part training tutorial is a Guest Post from SEO Expert Chris Record, who has over a decade of experience building websites and optimizing them for search engines, including several sites that have generated hundreds of thousands of pageviews per month.  His core expertise is optimizing WordPress blogs for SEO, and creating link popularity strategies to help drive massive traffic organically from Google. In a nutshell, there are two primary areas to focus on when optimizing your WordPress blog. On-Page SEO and Off-Page SEO. So I have broken…
  • 5 Off-Site SEO Techniques for WordPress Blogs That Really Work!

    Heather Kight
    9 Jun 2013 | 9:18 pm
    Thanks for sticking with us for PART 2 of this WordPress SEO training! In the first post we discussed 5 On-Page SEO Strategies for WordPress. In this second part we will take a look at Five out-of-the-box Off-Page SEO strategies and social media promotion ideas. Let’s just dive right into it! 6. MASSIVE GUEST POSTING FOR LINK POPULARITY I’m sure everyone has heard of the strategy of doing guest posts for link popularity, but in reality this strategy doesn’t work well for most people. Primarily because they do one or two guest posts, and they usually do them on blogs that…
 
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    John Morgan

  • How To Motivate Yourself To Action

    John Morgan
    11 Dec 2014 | 8:21 am
    The value of a blog post doesn’t come from remembering these words. In a few days, you won’t remember what you’re reading right now. The value comes from what you think as a result of this post. Motivation is a big business. Everywhere you look there are people trying to motivate you to do something. This post is no different, by the way. People are trying to motivate you to buy something. To watch something. To listen to something. With all this effort to get you motivated to act, you would think it be easier to motivate yourself. Don’t wait for others to motivate…
  • How To Seize Opportunities

    John Morgan
    4 Nov 2014 | 5:01 am
    Can you look back and say you’ve seized every opportunity that has ever presented itself before you? I’ve yet to meet anyone who can say that they have, and I’m willing to bet you haven’t either. Is it that you missed the opportunities altogether or that you knew they were there, but couldn’t take advantage of them at the moment? Either way, the result is the same. Your big chance has moved on. Naturally you want to be prepared to capitalize on an opportunity when it presents itself. Better yet, you want to be able to make your own opportunities. What Does…
  • Success Test: How Successful Will You Be?

    John Morgan
    16 Sep 2014 | 9:27 am
    Brace yourself. Distractions and interruptions are coming and they don’t care about your ambition or goals. Right now, as you read this more emails, texts, notifications, and “emergencies” are getting ready to test you. How well you handle distractions will greatly determine how successful you will be. Anyone and everyone, anything and everything, will get in your way. You must be able to effectively minimize and remove distractions and interruptions. Take a moment and think about how many hours a week you watch TV. How many minutes (or hours!) you spend each day on the…
  • Is Your Excuse Worth Your Success?

    John Morgan
    22 Aug 2014 | 9:05 am
    There’s one word I’m not fond of when it comes to success and achievement. I’m talking about the word “IF”. When a person is talking about why they haven’t achieved something and they begin the sentence with “If” you can be assured that every word that comes after it is an excuse. IF things were different… IF I had more money… IF I knew more people… IF my parents had taught me about… IF I was lucky… IF this person hadn’t done me wrong… IF the economy… IF I had the resources to… All of these…
  • 8 Ways To Make Your Audience Love You

    John Morgan
    24 Jul 2014 | 6:30 am
    You fight tooth and nail to build your audience. Yet in many cases they give attention but not their focus. They’re aware of you, but they aren’t connected to you. It’s not your fault. For years you’ve been taught to “add value” by creating content as much as you can. When those results start leveling off, those same people tell you to create better content. Great content is a must, there’s no arguing with that. But stopping there creates a problem. Content doesn’t equal connection. You know those people who’s audience hangs on every word…
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    More than just a logo.

  • Title screen designer – you’re fired.

    Regine Wilber
    20 Dec 2014 | 10:25 am
    I know it’s personal taste and subjective but where was it ever a good idea to mix left aligned and centred especially in such close proximity and without any apparent need to? The Apprentice titles are never a typographical feast for the eye but this really narks me. It would have been so easy to add a sub title that matches in style – or was this one of Lord Sugars’ unpublished tasks for ‘the candidates in the process’?
  • Give me a franchise, give me some merchandise — please!

    Regine Wilber
    6 Dec 2014 | 1:17 am
    Parents of adventure-loving boys might relate to this. My son – and credit to him for his endurance – has been an avid Shark boy and lava girl movie fan for more than a year now. That’s ok – but when his letter to Santa only contained one wish, it became more of an issue. He desperately wants a shark boy outfit. There is however little or no merchandise around – and the few retailers that do have some items are so niche that it all becomes very expensive. It will need to be a DIY job, but it will never be as good as the original. I think it shows how kids movies these days…
  • James Spader transformed into an elf – by design

    Regine Wilber
    28 Nov 2014 | 1:15 am
    Sometimes brand identities just get in the way. Like this one advertising The Blacklist on Sky, turning James Spader’s ear into an elf shaped one… Made me smile.
  • Back to basics

    Regine Wilber
    10 Nov 2014 | 3:40 am
    We have a newbie in our family – which is why it’s been quiet on the blog. Now that life has settled in a bit, I think it’s time to go back to basics. Branding is not only relevant to businesses, personal brands have been expanded and monetised for a long time – think Jamie Oliver, the Beckhams or in a crude way, politicians vying for votes. Brands help categorise not only products, but also personalities, and as a combination of both they make us belong to our own little (or large) tribe. We all naturally brand ourselves not just by the clothes we pick, the phone we buy…
  • Proud to be broken

    Regine Wilber
    24 Feb 2014 | 11:34 am
    Lego is coming to a cinema near you. With two boys under 6 there is no way you can escape Legomania! We have been bricked up ever since my oldest could hold a shovel – it’s a brilliant toy for training fine motor skills and as a mum, I personally prefer playing Lego with them than endless car chases or the usual boisterous fighting games. I played Lego as a child (the East German version with limited colours :-)) and remember the magic of unpacking a set of the Western counterpart that was more than just a heap of bricks ready to be transformed into something. There were little men…
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    AYTM

  • McDonald’s Menu Survey: Fast Food Customers Appreciate Variety

    Anne Pilon
    22 Dec 2014 | 5:00 am
    McDonald’s is testing out a new menu that includes fewer items. The fast food chain is trying to simplify the menu and ordering process for its customers. But some are worried that this move will eliminate their favorite items or ability to choose from a big variety of options. So what to people think about the new simplified McDonald’s menu? And how might it impact fast food customers? Fast Food Customers In Ask Your Target Market’s latest survey, 3% of respondents said they eat fast food basically every day. 15% said they eat fast food a few times per week. 18% eat fast food about…
  • Gluten Free Survey: Few Actually Have to Cut Out Gluten

    Anne Pilon
    19 Dec 2014 | 5:17 am
    Gluten-free foods have become more prominent over the last several years. This is due in part to the number of people discovering adverse effects when they eat food containing the ingredient. But some just feel that gluten-free foods offer more healthy or high-quality options. So just how many people have started eating gluten free? And why have the chosen to do so? Gluten Free In Ask Your Target Market’s latest survey, just 4% of respondents said they always eat gluten-free foods. 8% said they do so most of the time. 10% said they stay gluten-free about half the time. 33% rarely eat…
  • Re-Gifting Survey: About Half Are Likely to Be Offended by Re-Gifting

    Anne Pilon
    18 Dec 2014 | 5:10 am
    Re-gifting is when a person takes a gift they have received and then gives it to someone else instead of using it themselves. It has become more and more prominent through the years. But some people are still likely to get offended if they find out that someone re-gifted one of their gifts. So what do people think about the concept of re-gifting? And how many have actually done it? Re-gifting In Ask Your Target Market’s latest survey, 13% of respondents said they have re-gifted many times. 40% said they’ve just re-gifted items once or twice. And 48% have never re-gifted items to other…
  • Ugly Sweaters Survey: Most Sweaters Go Through Multiple Owners

    Anne Pilon
    17 Dec 2014 | 5:39 am
    Ugly sweaters have become an integral part of holiday festivities over the past several years. What was once just a festive tradition for some older relatives and thrift store regulars has now spawned a host of parties and even its own holiday. Ugly Christmas sweaters are even sold at large retailers like Target and WalMart. So how many people have taken part in the ugly sweater tradition during the holidays? Ugly Sweaters In Ask Your Target Market’s latest survey, 16% of respondents said they currently own an ugly holiday sweater. Another 23% said they have owned one in the past. And 62%…
  • Uber Survey: Awareness Growing More Quickly Than Users

    Anne Pilon
    16 Dec 2014 | 5:52 am
    Transportation company Uber has been making a lot of headlines lately, both for some controversial comments and policies and for an increase in users. But has the negative press impacted people’s opinions on the company? How have views changed over Uber’s whirlwind last few months? Uber Awareness In Ask Your Target Market’s latest survey, 7% of respondents said they have used Uber. That’s a small increase from just a few months ago. In a July 2014 survey, just 6% said they had used Uber. However, awareness of the brand has gone up even more. 50% said they have at least heard of Uber,…
 
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    Occasional Story

  • 20 Minutes of Storytelling

    Larry
    7 Dec 2014 | 3:08 pm
    20 minutes. That’s what is required. Set an alarm on your phone to sound in 20 minutes, then start writing. Your mission: to write as fast as you can and to tell a complete story. It needs a beginning, middle and an end. I first learned about this exercise several years ago in an edition of McSweeney’s. Several well-known authors were invited to participate. Each was challenged to write a story in 20 minutes (no more, no less). They were not allowed to edit their piece after it was finished. The work was astonishingly good. Ever since reading that collection, I’ve returned…
  • How Google Works

    Larry
    11 Oct 2014 | 11:16 am
    There’s little doubt that Google has become one of the world’s most envied companies, largely because of its renowned culture of innovation. I had the privilege of interviewing Google’s Executive Chairman, Eric Schmidt and Jonathan Rosenberg, advisor to CEO Larry Page, on their new book, How Google Works. It was a revealing conversation and the video is now available from Live Talks LA. The post How Google Works appeared first on Occasional Story.
  • Brand Dependence

    Larry
    23 Jan 2014 | 9:25 am
    It’s been a very busy past few months, which is why there hasn’t been much activity here on this site. Much of my time has been focused on UTA Brand Studio‘s new research platform which we developed with uSamp and call the Brand Dependence Index. It measures an oft-overlooked dimension of consumer brands known as Brand Attachment, pioneered by my friends and colleagues C.Whan Park and Deborah MacInnis at USC’s Marshall School of Business. We unveiled recent findings from our research when I gave a presentation at International CES this month. There’s more on the…
  • Pearls of Intrigue: Curious and Interesting Things I Found on the Web This Week

    Larry
    10 Nov 2013 | 11:53 am
    In this digital age it would be rational for us to assume that the past doesn’t matter the way it once did. In my professional life I am often informed that 71 million Americans between the ages of 18-35 (also known as Millennials) have decidedly broken with the past. One market researcher whom I very much respect told me two weeks ago that “Millennials don’t care about history. They’re only interested in the now and the future.” I don’t consider myself an expert on Millennials. I work with an awful lot of them. I also speak to many of them in the course of…
  • What your tech brand really needs

    Larry
    9 Nov 2013 | 4:30 pm
    This post was originally published on the CEA Digital Dialogue blog. It is an exciting time for consumer technology companies. Every day products, services and solutions are introduced to consumers from what seems to be a fire hose of technological innovation. In this context, it’s never been more important to develop strong brands. Brands serve a dual purpose. On the one hand, they produce economic benefits for producers by helping their products stand out in crowded markets and reducing marketing expenditure by developing a recognizable asset. On the other hand, brands create significant…
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    Blade Creative Branding | Blog | Marketing, Design, Trends

  • New Toronto Raptors Logo Revealed

    Joshua Murray
    19 Dec 2014 | 10:54 am
    In a new We The North video released by the Toronto Raptors it appears that the new logo of Canada’s only NBA team has been revealed. After months of speculation about what the Raptors would do in a rebrand scenario, we’re starting to see results. On this blog we’ve talked about potential colour combinations, made… Read More
  • Top 5 Rebrands of 2014

    Brian Walker
    17 Dec 2014 | 1:25 pm
    We saw a lot of rebrands this year, some were good and some were not so good at all. But after combing through dozens of contenders, we settled on a Top 5 list of brands that stand head and shoulders above the rest. Let’s take a look: 5. Hershey Hershey dropped the “‘s” and flattened their… Read More
  • The Honest Co. Holiday E-Commerce and Brand Building Success

    Joshua Murray
    15 Dec 2014 | 1:05 pm
    The holiday season is the busiest time of year for retailers; it has been for decades and it will continue to be for decades to come. But what has changed is the way people are shopping and spending their holiday gift giving money. The advent of e-commerce allowed shoppers to make purchases from retailers they… Read More
  • Ramblin’ Road Brewery Farm Launches New purebRED Ale in Time for Christmas

    Wayne S. Roberts
    12 Dec 2014 | 1:49 pm
    The launch of Ramblin Road‘s new brew this weekend is a red letter day here at Blade Branding. Working closely on “purebRED” with John Picard, the visionary owner of Ontario’s only Brewery Farm, was another adventure in close collaboration, mutual respect and just great fun! Here’s what John just shared with us as the first… Read More
  • The 10 Most Disappointing Santa Claus Ads

    Joshua Murray
    12 Dec 2014 | 5:15 am
    The holidays are here, a time for happiness and gifts and Santa Claus. However, Santa doesn’t always attach himself to brands that make a lot of sense with his personal brand as we’re going to see today. While looking for ads for December’s Vintage Ads Series it was clear that Père Noël was everywhere in Christmas ads.… Read More
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    BRANDInsider.tv - Strategies. Insight. Perspective.

  • 2015 HYUNDAI TUCSON FUEL CELL VEHICLE

    biadmin
    16 Dec 2014 | 4:39 pm
    OVERVIEW Hyundai will offer the new Tucson Fuel Cell Hydroden-Powered Elecrtric Vehicle To So Cal Customers First New Tucson Fuel Cell Engine Named to Ward’s 10 Best Engines List Hyundais Tucson Fuel Cell NameD Finalist for 2015 Green suv of the year   Lease for $499 Per Month Hyundai today announced plans to offer its next-generation Tucson Fuel Cell vehicle for the U.S. market for just $499 per month lease, including unlimited free hydrogen refueling and At Your Service Valet Maintenance at no extra cost. For the first time, retail consumers will be able to put a mass-produced,…
  • 2016 Kia Sorento Overview

    biadmin
    16 Dec 2014 | 4:36 pm
    Overview ·         Beautifully Redesigned CUV is Packed with Premium Materials and Amenities ·         Offers More Headroom and Legroom in All Three Rows ·         Capable Enough to Handle any Adventure-Seeker’s Lifestyle ·         With a new 2.0-liter turbocharged engine option as well as a stronger body structure, longer wheelbase and dynamic driving improvements, ·         Sorento delivers a premium utility experience ·         Kia’s popular U.S.-built* Sorento is the first CUV to offer Clari-FiTM1 digital music reconstruction…
  • Lexus LF-C2 Concept Dazzles in LA With World Premiere of 2+2 Roadster

    biadmin
    8 Dec 2014 | 8:36 pm
    Open Air Luxury GT Concept Explores The Lexus Brand’s Design Themes  The Lexus LF-C2 concept made its global debut at the 2014 Los Angeles Auto Show. The LF-C2 concept is a design study in the form of a 2+2 roadster and explores key styling themes involved in the Lexus brand’s future, bolder styling direction. The LF-C2 is also a luxury Grand Touring concept inspired by the brand’s passion for driving. “The LF-C2 concept shows what’s in store for our brand’s future design direction,” said Jeff Bracken, Lexus group vice president and general manager. “This concept shows…
  • Lexus Shatters Limits with First-Ever 2015 RC F Performance Coupe

    biadmin
    8 Dec 2014 | 7:49 pm
    Car enthusiasts were in awe when they visited the Lexus exhibit and witnessed the exciting and highly-anticipated RC Coupe and RC F Performance Coupe at the  recent 2014 Los Angeles Auto Show. The all-new RC and RC F will make a bold statement and unleash an aggressive attitude with a low, long and sleek design. The RC swaggers with a striking exterior and is infused with a strong sports car aesthetic and pure Lexus luxury. The RC interior is strongly inspired by the LFA supercar and the RC F features racecar-inspired sculpted front seats and unique “F” line exclusive stitching on the…
  • The Toyota Mirai Brings the Future to Your Driveway

    biadmin
    30 Nov 2014 | 1:29 pm
    For the second time in a generation, Toyota has re-imagined the future of mobility. The Toyota Mirai is a four-door, mid-size sedan with performance that fully competes with traditional internal combustion engines – but it uses no gasoline and emits nothing but water vapor. The groundbreaking fuel cell electric vehicle is powered by hydrogen, re-fuels in about five minutes, and travels up to 300 miles on a full tank. Mirai will be available to customers in California beginning in fall 2015, with additional markets tracking the expansion of a convenient hydrogen refueling infrastructure.
 
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    Landor Blog

  • My journey to the land of luxury packaging

    18 Dec 2014 | 5:15 am
    In October, Monaco hosted the 27th Luxe Pack exhibition. We from Landor headed to the airport at 5 am, just to be sure we wouldn’t miss a thing. Obviously, the Luxe Pack is all about luxury, but even at Luxe Pack not everything is luxurious. Instead of the very chic helicopter we all hoped for, we reached Monaco thanks to a free shuttle bus. However, after an enjoyable sunny walk through Nice and Monaco, we strolled in front of the Grimaldi Forum and could, at last, start our journey in the land of luxury packaging. This gigantic mall-like building held packaging, fragrances, spirits, bags,…
  • Bright ideas

    16 Dec 2014 | 3:23 am
    Join our conversation! Tell us your favorite breakthrough moments by tweeting @landor_dot_com.
  • A wild spin on an old classic: What a zoo!

    8 Dec 2014 | 1:52 am
    Animal print has long been a wardrobe and textile staple for those with a wild side. Now there’s a new interpretation on this sometimes-dated looking pattern. Imagine zooming way out on those old animal prints of the past and going from micro to macro to include the entire animal in full. Playful prints with tiny animals and punches of color bring a fresh perspective with a fun, playful feel. Everything from tops to shoes to cocktail glasses can be found sporting this lively motif. And for a further twist, look for prints of animals wearing some of our classic human textile patterns: a…
  • Corporate social responsibility strategy vs. promotion

    5 Dec 2014 | 4:55 am
    Recently, I was made aware of the incredibly creative and heartwarming initiative undertaken by Ikea called  Home for Hope. Originating in Singapore and now going global, its dual objective is to raise awareness of the plight of shelter animals and to promote their adoptions. While I love the effort and can definitely see the connection between a pet making a house a home, it raises an important question: Does Ikea believe Home for Hope will prompt consumers to make Ikea their home furnishings brand of choice? Asked another way, does the company think it will fundamentally…
  • “Friending” a brand

    3 Dec 2014 | 9:22 am
    Is loyalty too high an expectation in today’s fast moving world? Perhaps a friendship analogy articulates the point. All of us can have more friends than ever, thanks to the sheer array of available social media platforms. With a snap of the iPhone and a quick upload to Facebook, it’s super easy to share what you’re up to and see what your friends are doing. Image courtesy of flickr user Esther Vargas. Likewise, e-commerce and the proliferation of mobile devices means consumers can access more brands than ever before. But, it all comes back to what you define a true friend to be. There…
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    places | brands

  • Mad, bad and capricious

    Samantha North
    19 Dec 2014 | 2:18 am
    photo credit: renaissancechambara via photopin cc Those fearsome North Koreans are at it again!  Kim and co are apparently none too pleased at the latest movie release from Sony. The film, ‘The Interview’, starring James Franco, revolves around two Americans who plot to sneak into the reclusive country and assassinate Kim Jong Un. Over the last few weeks, an anonymous hacking group called ‘Guardians of Peace’ (GOP) has broken into Sony’s computers and released a lot of sensitive data including emails where various celebrities say what they really think about one…
  • Solidarity in Sydney – #illridewithyou

    Samantha North
    15 Dec 2014 | 5:55 am
    photo credit: jasewong via photopin cc In this hyper-connected age Twitter has become the main harbinger of major global events. When news breaks it breaks on Twitter before any reporter or newswire have chance to reach it. Things tend to unfold gradually, starting with tweets containing vague hints and references as people try to figure out what is going on. As momentum around an event builds, hashtags start to pop up and evolve, often becoming trending topics in the case of something really major. This is what I’ve noticed this year, with various disasters including the disappearance of…
  • Shifting the tide: city branding in today’s urban planning

    Eduardo Oliveira
    1 Dec 2014 | 4:12 am
    photo credit: Pericomart via photopin cc   A recent tweet from Malcolm Allan, director of Place Matters, said that place branding should ‘infuse town planning with new energy, insight and purpose’. This inspired me to put together some thoughts about major urban trends and the role place branding can play in boosting urban planning practices Today’scities have become places of abundance, underpinned by large, and often uncontrolled, amounts of private capital, speculative development and foreign investment in property. A frenetic urban-competitiveness brings a sense of…
  • Changing the world, one good country at a time

    Samantha North
    30 Nov 2014 | 8:50 am
    photo credit: Genista via photopin cc Hot on the heels of the Good Country Index comes another novel idea from Simon Anholt – the Good Country Party. In this in-depth Guardian interview, Anholt outlines his plan to change the world, which he admits is still a work in progress. He talks about his Good Country Party’s ‘natural constituency’, which potentially consists of around 700 million ‘new cosmopolitans’ (global citizens who transcend national identities) all over the world. Unconstrained by national or political boundaries – that’s a lot of…
  • City Nation Place – New Place Branding Survey

    Samantha North
    21 Nov 2014 | 12:23 am
    PlacesBrands is excited to announce our collaboration with City Nation Place for a new research survey of the place branding industry.  The goal is to benchmark best practice within the industry, and bring together a diverse range of people and organisations involved in place branding, placemaking, tourism marketing, inward investment, and events management.  While there are numerous indices published each year for the strongest country brand, the most attractive destination brand or the best cities to live and work in, these don’t always help us understand how to improve place…
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    Denise Lee Yohn

  • what great brands do — book launch highlights

    Denise Lee Yohn
    21 Dec 2014 | 9:23 pm
    Dear Friends and Colleagues, As I look back on 2014, I am thrilled by the success of the launch of my book, What Great Brands Do:  The Seven Brand-Building Principles That Separate the Best from the Rest (Jossey-Bass) – and I know I couldn’t have done it without you. So, as a part-thank you and part-celebration, I am sharing with you highlights from the launch.  Most of the content on the following pages is hyperlinked on Slideshare in case you’d like to click through and peruse. I hope this doesn’t come off as bragging or self-promotional.  Rather, I want you to see all the great…
  • can boring businesses create emotional connections?

    Denise Lee Yohn
    17 Dec 2014 | 9:56 pm
    When some people hear me say “Great brands cultivate emotional connections with their customers,” they think this principle doesn’t apply to them. They think their product or service is in a “boring” category — or their customers only make rational purchase decisions — or they’re in a low-cost, transactional business that doesn’t operate on brand appeal.  Check out this short video, excerpted from my talk at the Rotman School of Management, to see how I explain the power of an emotional connection in a business as dry and un-sexy as a…
  • brand experience brief: radio shack interactive

    Denise Lee Yohn
    15 Dec 2014 | 9:51 pm
    A new store format from Radio Shack, “Interactive,” presents the best of what the brand has to offer including mobile repair service “Fix It Here!”  Check out this Brand Experience Brief: DLYohn Brand Experience Brief: Radio Shack Interactive from Denise Lee Yohn on Vimeo. other Brand Experience Briefs (video audits & analyses of new and interesting retail concepts): targetexpress at&t retail center denny’s on fremont street transcript: Today’s brand experience brief covers Radio Shack’s Interactive store format.  Radio Shack has been struggling to…
  • ban these five words from your brand strategy

    Denise Lee Yohn
    9 Dec 2014 | 9:14 pm
    As i help companies define or re-define their brand strategies, we articulate the core values and attributes of their brands.  We distill from all the things that could be said about their brands the most distinctive and defining elements. No matter if the company is a large enterprise or a small business, B2B or a B2C, product or service, new or established, several words always come up in practically every discussion.  And when they do, I have to explain why they aren’t appropriate or effective terms.  Here are the five terms I ban from every brand strategy I work on: 1.
  • brand book bites from entrepreneur’s guide to the lean brand

    Denise Lee Yohn
    7 Dec 2014 | 9:34 pm
    the book:  Entrepreneur’s Guide to the Lean Brand: How Brand Innovation Builds Passion, Transforms Organizations and Creates Value is a guidebook for startups the brains:  Jeremiah Gardner and Brant Cooper help startups get started.  This is Jeremiah’s first book and Brant was the co-author of the New York Times Bestseller, The Lean Entrepreneur.   They share from their experiences as speakers, writers, and business advisors. the best bits:  The book starts out by defining “brand” as “the relationship between an organization and an audience…A brand is a relationship…
 
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    Siegel+Gale

  • Common pitfalls in technology naming

    Siegel Gale
    18 Dec 2014 | 1:29 pm
    Aaron Hall, Associate Director of Naming, weighs in on the most common mistakes tech companies make when naming and introducing new products or services. The post Common pitfalls in technology naming appeared first on Siegel+Gale.
  • Brand Matters: Why is it critical to take a digital first approach to branding?

    Max Gardner
    12 Dec 2014 | 8:51 am
    We sit down with Thomas Mueller, Chief Experience Officer and ask him why it is so critical for a brand to now be digital first. The post Brand Matters: Why is it critical to take a digital first approach to branding? appeared first on Siegel+Gale.
  • 3 ways to keep your brand relevant

    Alyson Schonholz
    10 Dec 2014 | 12:54 pm
    Alyson Schonholz, group director of strategy & insights, identifies 3 necessary parts of keeping a brand relevant. The post 3 ways to keep your brand relevant appeared first on Siegel+Gale.
  • Trendspotting in the new media landscape

    Zachary Dominitz
    8 Dec 2014 | 12:10 pm
    Zachary Dominitz, VP of Business Development, reflects on emerging trends across the new media landscape and offers some insightful analysis. The post Trendspotting in the new media landscape appeared first on Siegel+Gale.
  • Brand Matters: How does a global brand break into the China market?

    Siegel Gale
    5 Dec 2014 | 11:30 am
    This week on Brand Matters, we chat with Eric Lin, Executive Director, Pacific Rim, about what global brands need to do in order to successfully break into the China market. The post Brand Matters: How does a global brand break into the China market? appeared first on Siegel+Gale.
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    Marketing Mojo for Small Business

  • How To Improve Your Engagement on Google+ by Posting Strategically [INFOGRAPHIC]

    Sarah Matista
    19 Dec 2014 | 7:30 am
    As with any social network, the answer to the perennial question of what to post on Google+ depends entirely on your social media goals. If you saw Pagemodo’s Posting Playbook infographic a few months ago, you know the rules for what to post on Facebook and Twitter depending on your business goals. If you’re curious how to similarly strategize your Google+ posting practices, CircleCount and Digital Information World have some answers in the form of the infographic below. Looking at data from over 800,000 posts on Google+, they broke out engagement by type and found some very interesting…
  • Six Alternatives To Email Marketing

    Guest Expert
    17 Dec 2014 | 7:00 am
    The smartphone explosion has created a number of ways for digital marketers to reach out to potential customers. And while email marketing was once an effective—and cutting-edge—way for marketers to deliver their messages, things are rapidly changing. The rapid shift of mobile users away from email to other communications platforms calls for digital marketers to use new avenues in order to stay in front of their audiences. To that end, here are 6 alternatives to email that organizations can use to make their marketing campaigns more relevant and effective. 1. Pay Per Click (PPC) –…
  • 31 Ways to Be Creative [INFOGRAPHIC]

    Deanna Zaucha
    15 Dec 2014 | 12:52 pm
    Creativity is an art. And whether you express art through photography, graphic design, dance, or even marketable ideas, like any artist you are sure to encounter creative writer’s block every now and then. Being creative isn’t easy and sometimes (OK, most of the time) it is hard to admit that it is you who is keeping yourself from reaching your inventive potential. Though being the great artist you are, we know you look to better yourself with methods that can help you break through the blockade to your genius! Funders and Founders shared 31 Ways to Be Creative to help you overcome these…
  • Get More From Your Business Facebook Page with Brand New CTA Buttons!

    Sarah Matista
    12 Dec 2014 | 1:07 pm
    Facebook gave small business owners an unexpected early holiday gift yesterday, December 11th – new CTA buttons for business Facebook pages! Calls to action (CTAs) are an incredibly important – but often forgotten – part of the design of any piece of marketing. How are you supposed to get your potential customers to take the action you want if you don’t tell them what it is? CTAs typically show up most in outbound marketing pieces like emails and online ads, but savvy business owners know that it’s also key to have highly-visible calls to action on their websites. The online…
  • 5 Ethical Principles for the Small Business Owner

    Deanna Zaucha
    10 Dec 2014 | 11:38 am
    We’ve heard the sayings. ‘Character counts,’ ‘manners matter,’ and ‘honesty is the best policy.’ But, what happens when they come into conflict with other phrases like ‘It’s not personal, it’s just business,’ or ‘do what you have to do to get it done?’ Doing a job and being successful can pose a lot of gray areas for people when carrying out ethical actions. And that’s why reflecting on what kind of professional you want and need to be is so important. In writing about the qualities of great leaders, being ethical made the…
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    Jill Celeste - Personal Branding Coach

  • Planning Your Marketing For The New Year

    Jill Celeste
    17 Dec 2014 | 9:59 am
    A new year is right around the corner, and this is the perfect opportunity to brainstorm and organize your marketing for the next 12 months. With the right planning, you can stay ahead of your marketing needs, which will cause you less stress and help ensure greater marketing success! Here are the four steps you […] The post Planning Your Marketing For The New Year appeared first on Jill Celeste - Personal Branding Coach.
  • Your 2015 Facebook Strategy

    Jill Celeste
    10 Dec 2014 | 12:27 pm
    Have you heard about Facebook’s plans to reduce the visibility of overly promotional posts in news feeds? In November, Facebook announced that its users see too many promotional posts, rather than ads, in their news feeds. So, if you post about your upcoming webinar or new product on your Facebook page, the likelihood that it […] The post Your 2015 Facebook Strategy appeared first on Jill Celeste - Personal Branding Coach.
  • Big Brands Are Doing Content Marketing – And So Should You

    Jill Celeste
    3 Dec 2014 | 9:02 am
    A misconception I often hear from my clients is that you – as solopreneurs – cannot market like the big brands.  Yes, big brands have large marketing budgets, but that doesn’t mean you can’t utilize the same marketing tactics. This is especially the case for content marketing. Content marketing is when you produce original content, […] The post Big Brands Are Doing Content Marketing – And So Should You appeared first on Jill Celeste - Personal Branding Coach.
  • Time Management Tips for Blogging

    Jill Celeste
    19 Nov 2014 | 7:14 am
    Do you love to blog but hate the amount of time it takes? Or perhaps you are interested in blogging but not sure you have the time to make it work? For many, blogging can be a total “time drain,” but with the right techniques, you can blog more efficiently. Here are five time management […] The post Time Management Tips for Blogging appeared first on Jill Celeste - Personal Branding Coach.
  • 6 P’s of Personal Branding

    Jill Celeste
    12 Nov 2014 | 12:26 pm
    You may have heard about “personal branding” but may wonder how to begin your own personal branding journey. The Internet is full of blog posts, articles, videos and even infographics about the benefits of personal branding but not too many give you a step-by-step guide on how to undergo personal branding for yourself. To help […] The post 6 P’s of Personal Branding appeared first on Jill Celeste - Personal Branding Coach.
 
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    Once a Day Marketing

  • Branding an Established Roofing Company

    James Glover
    17 Dec 2014 | 5:16 am
    Brian McPartlon Roofing crew in Santa Fe, New Mexico Listen to our featured Ask Those Branding Guys radio show podcast: Brian McPartlon Roofing Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys, we discussed branding and marketing of a Santa Fe roofing company. Joining us on the show was Mark Berning, CFO of Brian McPartlon Roofing Company, a family owned enterprise doing business and part of the Santa Fe community for over 30 years. McPartlon differentiates themselves through high quality along with attention to detail and the…
  • Branding a World Class Museum

    James Glover
    10 Dec 2014 | 5:10 am
    Anderson Abruzzo Albuquerque International Balloon Museum Listen to our featured Ask Those Branding Guys radio show podcast: Anderson Aburzzo Albuquerque International Balloon Museum Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys, we discussed branding and marketing for a unique museum right here in Albuquerque, NM. Joining us on the show was Jill Lane, Community Relations Director for the Anderson Abruzzo International Balloon Museum Foundation. The museum is the premier balloon destination in the world and is celebrating…
  • Branding a Canyon Road Art Gallery

    James Glover
    2 Dec 2014 | 5:18 am
    Fine Jewelry from Karen Melfi Collection Gallery in Santa Fe, NM Listen to our featured Ask Those Branding Guys radio show podcast: Karen Melfi Collection on Canyon Road Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys, we discussed branding and marketing for a Santa Fe Gallery. Joining us on the show was Debrianna Mansini of Karen Melfi Collection in Santa Fe, New Mexico. Karen Melfi Collection is a small boutique gallery specializing in colored diamonds. They represent 30 mainly local artists and have been on Canyon Road for…
  • Building a Community Brand

    James Glover
    30 Nov 2014 | 9:49 am
    Ralph L. Mims, Economic Development Manager, Village of Los Lunas, NM Listen to our featured Ask Those Branding Guys radio show podcast: Ralph L.Mims and Branding Village of Los Lunas Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys, we discussed the importance of a strong, unified community brand. Joining us on the show was Ralph L. Mims, Economic Development Manager for the Village of Los Lunas, New Mexico. Los Lunas is located 20 miles south of Albuquerque and has been cultivating their community brand over the past two…
  • Product Innovation and New Markets

    James Glover
    21 Nov 2014 | 7:47 am
    Product Innovation and New Markets Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are looking at product innovation to expand into new markets. If you are a car-maker who manufactures heavy duty trucks in a market place where many drivers want better gas mileage, what do you do? When you are one of the world’s top beer makers, brewing up a great dark beer, but today’s imbibers are gravitating toward craft and fusion brews, what options do you have? Or, what if you recognize there are a lot of urban dog owners who don’t have the time to…
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    Brand Failure

  • How companies such as Groupon and Trulia watch and use your every move

    Adam Williams
    16 Dec 2014 | 9:39 pm
    Just like every other weekday, I opened up my personal email while riding the shuttle on the way home from work. Unlike every other day, I was met with quite a surprise from both Groupon and Trulia. It was as if both of them had decided in the last 24 hours to employ new retargeting technology on their websites and mobile apps. Before explaining what I saw in my inbox, I want to first describe how I had used their services. Casually browsing Groupon’s website I recently had a bad experience with a Groupon I had purchased for my wife; though, that’s a different story. After…
  • What Esurance could learn from Cialis

    Adam Williams
    9 Dec 2014 | 9:10 pm
    Since at least early 2014, Esurance has been running a new campaign with the tagline, “7 1/2 minutes could save you on car insurance.” And although the candy crusher ad does amuse me, I want to explain why the thinking and strategy behind these ads are flawed. To do that, let me use a case study: impotence. How Cialis stole share from market leader Viagra When Viagra launched, it quickly became a billion dollar brand by giving guys with erectile dysfunction a 4 hour window to…well, you know. The blue pill quickly entered the pop culture arena solidifying Viagra’s…
  • Does the music industry want authentic artists or physical appeal?

    Adam Williams
    12 Nov 2014 | 10:43 am
    This is a guest post from a great friend Daniel Wilder. You’ll find his bio at the end of the post. Enjoy! Modern Music: The Marvel of the Craft Concerning the post on authenticity in the art of contemporary music, I felt the urge to not only comment on the presented analysis that deals in particular with genuine artistic and personal charisma, no, as an admirer and attendant in the field of music I felt the urge to give insight on the corporate strings behind the craft: a voice about the music we love and buy, the music we hate, but the music we cannot live without. The modern music…
  • Is FCKH8’s f-bomb dropping little girls video an effective advertisement?

    Adam Williams
    26 Oct 2014 | 10:57 pm
    WARNING: Video is definitely NSFW T-shirt company FCKH8 just released an extremely controversial video featuring young girls using the f-word repeatedly to make a point against sexism – and hopefully sell a lot of t-shirts in the process. But is using extreme, sensational tactics effective? Although videos spread like wildfire on social media giving the impression of success, it doesn’t mean that they are actually effective ads (I know, after Old Spice it seems like that’s the case). In other words, the objective of this commercial is to make viewers so outraged about the…
  • The North Face challenges Korean shoppers to never stop exploring

    Adam Williams
    15 Oct 2014 | 7:54 am
    In brilliant experiential marketing, or maybe better dubbed experimental marketing, The North Face Korea dropped the floor out from under shoppers. While some just plummeted to what appears to be foam, others took the challenge, scaled the climbing wall and jumped for a free jacket under the pressure of a clock ticking away the 30 second countdown. The North Face, named for the coldest and most unforgiving side of a mountain, delivers high performance apparel, equipment and footwear. But what do you do when the bulk of your customers don’t leave their urban environment? You force them…
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    Pixel Productions Inc.

  • Boost Your Ecommerce Business Using The Principle Of Reciprocity

    Chris London
    19 Dec 2014 | 10:30 am
    Tis The Season: Give A Little and Earn A Lot of Customer Loyalty Reciprocity, or what I like to call the “favor principle”, is an element of social psychology that is very important to understand when running a business. It basically involves the feeling and response someone gives when shown an unexpected kindness. Essentially, when one person acts in a friendly way towards another person, the person receiving this kind actions will be far more inclined to reciprocate in a friendly or helpful manner. I guess that’s a really wordy way of saying, “give and you shall receive” and…
  • How to Fund Business Growth (Without the Growing Pains)

    Chris London
    11 Dec 2014 | 9:09 am
    Your sales have proven to be following a steady trajectory, and you see big things for your business in the not-so-distant future. But the excitement can give way to trepidation when you start to think about how to fund this next leap. Continuing to grow will require more personnel, inventory, space and resources. So where can you turn to afford all this? Here are a few options to consider when you’re in need of more cash. Angel Investment Even though venture capital is technically an option for all businesses, it’s not one in which small businesses usually find much success. Instead of…
  • Why Won’t They Buy? Small Ecommerce Sites With Big Problems

    Chris London
    10 Dec 2014 | 12:12 pm
    Reasons People Aren’t Buying Online from Small Ecommerce Sites Just about any product or services offered in this world are offered on the World Wide Web. So what motivates a person to buy online? More specifically what motivates them to buy from you? When sales are at a standstill, consider the possibility that there is something wrong with your website’s setup. I’ve worked with hundreds of online businesses and there are most certainly some common patterns between those that are successful and those that ultimately fail. I recently wrote a post that covered the 3 core reasons…
  • Don’t Be Another Failed Startup

    Chris London
    8 Dec 2014 | 12:14 pm
    It seems like everyone has a great idea for a startup business, but when it comes to developing and selling their ideas to others, they often fall flat. All of the hours spent developing a business idea and perfecting the product or service one is selling will all be for naught if the development of the marketing strategy is ignored. There are simply too many ways a new business will fail when critical early phase components are overlooked. There are literally dozens of ways to become a failed startup, but by paying attention to a few key components your business will most certainly be…
  • Keep Your Website Fresh to Keep Customers

    Chris London
    3 Dec 2014 | 11:30 pm
    One of the worst things you can do to kill your business’s website traffic is allow the site to stagnate. Knowing when it is time to refresh and redesign your website is crucial to keep customers returning—but improving and updating your site is just as important. Know When to Hit the Reset Button Redesigning your website is a great way to avoid letting your brand become uninteresting, outdated and forgettable. But knowing when to make such an overhaul is difficult. Luckily, there are ways to track how your site is performing online. One such method is sifting through user complaints.
 
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    BP&O - Branding, Packaging and Opinion

  • Atelán designed by Firmalt

    Richard Baird
    22 Dec 2014 | 2:17 am
    Opinion by Richard Baird. Atelán works within the luxury fashion industry and are constantly searching for new emerging talent with a unique style and vision. They work with photographers, models, stylists, hair and makeup artists to create unique environments, events, exclusive retail opportunities and brand awareness campaigns for local and international designers looking to enter or grow within the Latin American market. Design studio Firmalt were commissioned by Atelán to develop a brand identity treatment that would capture their dual nature as a representative of an exclusive…
  • Gras & Groves-Raines Architects by Graphical House

    Richard Baird
    19 Dec 2014 | 2:17 am
    Opinion by Richard Baird. Gras and Groves-Raines Architects are Edinburgh based architectural practices, and two branches of the same organisation. Gras explores experimental routes and works within commercial, public and private developments as well as exhibitions, while Groves-Raines Architects takes a more traditional approach, specialising in the conservation and restoration of existing buildings. Although their fields of expertise differ, both are bound by the shared values of a high quality holistic approach from design through to execution, and favour craftsmanship and fine detail.
  • The Stow Brothers designed by Build

    Richard Baird
    18 Dec 2014 | 2:16 am
    Opinion by Richard Baird. This week, in the lead up to Christmas, I have been taking a look back at some of the brand identity projects from 2014 that BP&O missed out on. Today, I review Build’s brand identity treatment for The Stow Brothers. The Stow Brothers is an estate agent working within the area of Walthamstow, a place where urban London meets the Epping Forest, and is described by the estate agent as a rapidly expanding community of like-minded people looking for a place with a strong sense of community, plenty of culture, good food and a decent pint. Build worked with…
  • Record Mania designed by Bedow

    Richard Baird
    17 Dec 2014 | 4:58 am
    Opinion by Richard Baird. Bedow have just published images of the latest visual identity design work for Record Mania, a Swedish store described by the studio as one of the most prominent worldwide with a twenty square metre shop located at the centre of Södermalm, Stockholm. Record Meania releases hundreds of rare collectable vinyl records each week making it a new store each Friday. It is this idea that informed the direction of the identity. Bedow’s approach draws on the visual vernacular of vinyl and its collectors. This includes the artwork at the centre of each pressing,…
  • Pablo & Rusty’s designed by Manual

    Richard Baird
    17 Dec 2014 | 2:19 am
    Opinion by Richard Baird. This week, in the lead up to Christmas, I take a look back at some of the brand identity projects from 2014 that managed to slip by BP&O. Today, I take a look at Manual’s work for Pablo & Rusty’s. Pablo & Rusty’s is a small-batch coffee roaster, wholesaler, retailer and cafe with four locations in and around Sydney, and a company culture passionate about sustainability and the pursuit of perfection. San Francisco based studio Manual created a visual identity for Pablo & Rusty’s that would better reflect their values, was…
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    richardbaird.co.uk

  • This Week on BP&O No.58

    Richard Baird
    22 Dec 2014 | 3:04 am
    Each week I review a selection of some of the latest brand identity and packaging design work for the blog BP&O – Branding, Packaging & Opinion. Last week, in the run up to Christmas, I looked back at some of the projects I missed during 2014. Atelán by Firmalt The Stow Brothers by Build Pablo & Rusty’s by Manual Gras & Groves-Raines Architects by Graphical House Estampaciones Fuerte by Hey Swedish Handicraft Societies’ Association by Snask Record Mania by Bedow Tweet This   |   SubscribeBP&O The post This Week on BP&O No.58 appeared first on .
  • Articles For Designers No.24

    Richard Baird
    16 Dec 2014 | 4:29 am
      In today’s #articlesfordesigners Erik Spiekermann talks about symmetry in design for Blueprint and republished online by Design Observer, Adrian Shaughnessy explores the results of working in a discipline where rejection is ubiquitous, Harry Woodrow explores the effect an abundance of inspiration has on the risk taking attitudes of today’s designers and John L. Walters interviews designer John McConnell. Tweet This    |    SubscribeMore Picks The post Articles For Designers No.24 appeared first on .
  • This Week on BP&O No.57

    Richard Baird
    15 Dec 2014 | 2:38 am
    Last week on BP&O I reviewed Atipo’s latest work for Spanish print production studio Minke, Well Made Studio’s brand identity and packaging design treatment for pencil range Signet, Mucho’s packaging solution for Barcelona based cold pressed juice, milk and snack company Mother, and I brought together another set of creative Business Cards as part of The Best of BP&O series. Tweet This   |   SubscribeBP&O The post This Week on BP&O No.57 appeared first on .
  • Articles For Designers No.23

    Richard Baird
    10 Dec 2014 | 1:49 am
      In today’s #articlesfordesigners Vincent Connare explains why he believes that those who dislike Comic Sans know little about design, Fast Co Design asks designers Paula Scher and Sagi Havi how they tell their clients that their taste sucks, Ben Stott looks at the art of menus for BBC Radio Four and The Moral Maze explores the moral limits of advertising. Tweet This    |    SubscribeMore Picks The post Articles For Designers No.23 appeared first on .
  • This Week on BP&O No.56

    Richard Baird
    8 Dec 2014 | 2:25 am
    Last week on BP&O I reviewed The Bakery’s new work for Arjowiggins and Parisian art fair FIAC, Stockholm Design Lab’s brand identity design treatment for centre for visual culture and museum Bildmuseet, Pentagram’s packaging treatment for John Lewis’ electronics range Spectrum and Josh Nychuk takes a look at Norway’s Ambitious New Banknotes designed by The Metric System and Snøhetta. Tweet This   |   SubscribeBP&O The post This Week on BP&O No.56 appeared first on .
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    Macali Communications

  • Top Content Marketing Predictions for 2015

    Kevin Donnellon
    18 Dec 2014 | 6:00 am
    Content marketing and marketers’ commitment to it are spreading like wildfire. In fact, it’s estimated that companies spent an estimated $135 billion globally on content marketing in 2014, according to NewsCred.  And 70% of B2B marketers are creating more content than they did one year ago, reports the Content Marketing Institute. Many brands see content marketing’s concrete benefits in encouraging and motivating customers to connect with brands that are ready and willing to inform, educate and even entertain their fans and followers. These content marketers are generating leads,…
  • 8 Zig Zag Steps To Creativity — Part 2

    Kevin Donnellon
    16 Dec 2014 | 6:58 am
    As you learned in part 1 of this two-part series of posts, becoming more creative involves eight incremental steps that aren’t necessarily linear order, reports Dr. Keith Sawyer, a research psychologist and author of  “Zig Zag: The Surprising Path to Greater Creativity.” Sawyer believes that generating good ideas is a skill that can be practiced daily to solve problems and discover opportunities. His final four or eight steps for developing creativity and sample of tips: 1. Generate lots of ideas – Now you generate ideas galore. Try toppling. This is where you use…
  • 8 Zig Zag Steps To Creativity — Part 1

    Kevin Donnellon
    11 Dec 2014 | 6:52 am
    Becoming more creative comes in eight incremental steps. But those steps are not necessarily linear order, says Dr. Keith Sawyer, research psychologist and author of  “Zig Zag: The Surprising Path to Greater Creativity.” Sawyer believes that generating good ideas is a skill that can be practiced daily to solve problems and discover opportunities. His first four of eight steps for developing creativity and sample of tips include these below and the final are in part 2 of this two-part series of posts: 1. Ask the right question – neither Starbucks nor Instagram would have…
  • 10 Scary Times Success Strategies & Going For It!

    Kevin Donnellon
    9 Dec 2014 | 6:29 am
    Every year end, I review and find great value in these strategies by business guru Dan Sullivan, and I kn0w you would value them for your business and life: 1. Forget about yourself.  Focus on others.  The best strategy is to go in the opposite direction of fear. Expand your connections. Focus on helping clients transform negatives into positives. The more you contribute this way, the less you will need to worry about your situation. You will become a source of confidence for everyone else.  2. Forget about your commodity.  Focus on your relationship.People become frightened about the…
  • 5 Fundamentals To Energize Content Marketing Like The Big Guys

    Kevin Donnellon
    4 Dec 2014 | 6:25 am
    General Electric is kicking tail in content marketing according to the Journal. I hear you.  Content marketing is only for the big guys.  Well, here are 30 small businesses from jewelry to beer to restaurants kicking it too. These B2B companies are succeeding too. They and GE have these five fundamentals in common to energize and muscle up their content  marketing and become the superdog: Assign specific business goals– brand awareness and reinforcement, customer service, lead generation, lead conversion and nurturing, customer conversion, customer upsell, passionate subscribers and…
 
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    Tomas Ericsson's Blog

  • How to write better email and get people to follow you

    tomas_86
    28 Nov 2014 | 12:55 am
    After re-reading How to Win Friends and Influence People, a couple of more times and reflecting on the subject, I realized that the book’s main lessons are twofold: 1. How to best evoke “eager want” from the prospect – (i.e. how to best communicate so that the why, the benefit of your product is the main focus) 2. How to connect with strangers you want to influence (i.e. pitching or negotiating) The first part, how to evoke an eager want, is part of a mind-state shift to where you stop talking about what you want and focusing on what the prospect wants. This is accomplished by…
  • The extent of your influence reflects the value you provide to others

    tomas_86
    20 Nov 2014 | 11:01 pm
    After digging some Tony Robbins vids on YouTube, I came to a paradigm-shifting realization: “The extent of your influence reflects the value you provide to others”. Sure, sometimes we provide a shitton of value, yet get paid bupkis, but the fact remains: more often than not, our clout, influence, reach and salary depends on this key metric, the value metric. If you provide genuine value to those around you, be it in simple things as your ability to co-operate and be friendly, or your ability to bring in more business, you will be considered more valuable and be rewarded with money,…
  • Stratagem and Marketing: Hacking Sun Tzu to position your brand

    tomas_86
    22 Oct 2014 | 12:57 am
    “The Art of War is of vital importance to the state. It’s a matter of life or death, a road to either safety or ruin. Hence it is a subject of inquiry which can on no account be neglected”. – Sun Tzu After reading yet another Al Ries book, Positioning, I would rather argue that: “the art of Positioning is of vital importance to your brand. Hence it is a subject of inquiry which can on no account be neglected”. -Sun Tzomas Positioning your brand and the core principles of warfare as handed down by Sun Tzu in the Art of War are extremely similar, or in fact, identical. The…
  • How to win the battle for the mind of the consumer

    tomas_86
    12 Oct 2014 | 9:18 pm
    The Meta: The past months I’ve been studying Al Ries 22 Immutable Laws of Branding, and his previous work, 22 Immutable Laws of Marketing. It’s absolutely awesome, and here’s why: First there was the Word Marketing is a battle for the mind of the consumer, or rather positioning in the mind of the consumer. Each brand we relate to in our lives, equals an attribute or category that we equate with the brand. Let’s say I’m a consumer looking for a car, and my primary concern is that it is safe. Which car brand is the leading safe car? I would say, Volvo is the leading safe car.
  • What makes a visionary company?

    tomas_86
    25 Aug 2014 | 2:23 am
    The Meta behind this post: I read Jim Collin’s Built to Last some months ago, and the book was so brilliant, and filled me with so much creative fuel and confidence in regards to starting my own business, that I jotted the following post down in sheer panic, to try to summarize the ideas of his book. For Jim Collins, it always starts with a question. Before writing the book “Built to Last”, Collins asked himself “What makes a visionary company?” After studying 20th century business and stock market performance, Jim, and his Stanford research team, working for many years, found…
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    Edgar's Blog

  • Your New Year’s Storytelling Resolutions

    Ralitsa Golemanova
    22 Dec 2014 | 1:09 am
    Happy New Year from Edgar! At the end of every year, we tell ourselves a story. We piece together the narrative of our much kinder, much healthier and much more successful selves. We pack it into an unrealistic yet hopeful wish that we send out into space on December 31st. So we make New Year’s resolutions, only to break them on January 1st. And that’s ok. We are no more than human. But a resolution that can help us on all levels is rather simple (this is not a self-help book). It’s all about finding your existing strengths and quirky, cool sides, not about reinventing yourself within a…
  • You. The Most Memorable Story.

    Damjan Obal
    15 Dec 2014 | 4:58 am
    You. The most memorable story. My dear friends from the Eleven accelerator asked me to give a short talk for their startup founders. Especially as our Edgar is part of the Eleven family, or one of 11, as they say. Vessy asked me to tell the guys how to reveal their personal story and how to be more memorable. As apparently I’m one of the most memorable founders. Well, I’ll take it as a compliment. And here’s my short talk broken into key takeaways for the young entrepreneurs. YOU are the brand In the early days of a startup or any company, it’s often about the founders. Or a single…
  • Twelve Social Media Gifts of Christmas for Small Businesses That Want To Share Their Brand Story Online (Part 2)

    Ralitsa Golemanova
    15 Dec 2014 | 2:21 am
    Merry Xmas from the Edgars! Last time Edgar introduced you to the most important social media tools that your small business needs in order to start its journey online. These give you the possibility to identify your target audience, become a good social listener and employ the power of surveys. They also allow you to learn what topics are trending and what content to create, how to distribute it most effectively on social media and how to benefit from email marketing. In the second part of the Twelve Social Media Gifts of Christmas, we want to take you further into content creation and its…
  • Twelve Social Media Gifts of Christmas for Small Businesses That Want To Share Their Brand Story Online (Part 1)

    Ralitsa Golemanova
    9 Dec 2014 | 4:22 am
    December is not the easiest month to get your voice heard on the market. Especially for small businesses who can’t afford to hire a Santa Claus or a sexy elf for their Christmas-spirit promotion. There is simply too much festive noise coming from all brands that want to attract customers for their holiday shopping overindulgence. Still, if you’re equipped with an authentic and engaging brand narrative, and some useful social media tools, you can get your story noticed, even in a busy marketplace. That’s why you don’t need to wait for Christmas to give your business the gift of social…
  • Did You Get Your Copy of the Moustache Man Guide to Storytelling for Brands?

    Ralitsa Golemanova
    5 Dec 2014 | 5:09 am
      In case you’ve missed it, recently we published Edgar’s Guide to Storytelling for Brands. And many of you are already enjoying useful explanations on how storytelling works, why your brand needs a good story and how to go about creating one. Did you find the Guide helpful? We’ll be happy to hear from you in the comments below. Adieu!
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    AIMS Blog

  • Top Inbound Marketing Blogs of 2014

    22 Dec 2014 | 4:00 am
    2014 I can not believe it has only been 6 months since we launched Adaptive. With all of the energy, sacrifice and investment that went into this, there were a few things that kept us highly motivated. - Love and support of our families - Our awesome client base - Knowing that we were doing things the right way, and producing visible results As we prepare to look forward to a New Year, I wanted to take a moment and re-visit some of the top branding & inbound marketing blogs of 2014.  From Adaptive 1. What to REALLY Expect With Inbound Marketing 2. How to Create Harmony Amongst Your…
  • Your '12 days' of Inbound Marketing Success

    18 Dec 2014 | 5:26 am
    Last Friday morning I showed up to my 5:15 am workout not quite sure what to expect.  The “Q” or leader for the morning posted a tease the night before mentioning a “12 Days of Christmas” style workout.  Since I am in North Carolina, the geese are in high supply, but they are currently not laying eggs, and I haven’t seen any cows recently in downtown Charlotte. Needless to say I was perplexed, but prepared.  As we jogged to our workout location, the Q covered the concept of the workout:  we would do X number of reps for each exercise based on which “day” of…
  • How to Effectively Use Hashtags in Social Media Marketing

    16 Dec 2014 | 3:30 am
    What Before I go into how to use hashtags, let’s start with what they actually are. “Using hashtags to categorize Tweets by keyword: Peo ple use the hashtag symbol # before a relevant keyword or phrase (no spaces) in their Tweet to categorize those Tweets and help them show more easily in Twitter Search. Clicking on a hashtagged word in any message shows you all other Tweets marked with that keyword.” - Twitter Hashtags are an extremely effective element of your social media strategy, if done correctly. Let’s take a look at 5 things to keep in mind. How Keep it simple As detailed…
  • How to Get Started with Inbound Marketing

    11 Dec 2014 | 3:30 am
    Do you go all-in, or dip your toe in the water? I’ve spent the last few days down in one of my favorite places on earth - Key West, FL. My family and I have come here the last 5 years to participate in the KW Triathlon (TRIKW). As a native Floridian now transplanted to Virginia it is nice to get back. It’s early morning here and it is already 70 degrees, while back home the high today is a balmy 37. You have to love Florida in the ‘winter’.  While it still feels warm and tropical, the water does have a little chill to it. Of course, that hasn’t stopped us from jumping into the…
  • Your Social Media Power Suit

    9 Dec 2014 | 5:00 am
    I recently had coffee with a friend to chat through a work problem:  his boss kept showing up to potentially lucrative account pitches in a rumpled suit two sizes too large and Crocs.  We’ve all heard the phrase “put your best foot forward” or “suit up” and unless the industry dictates it, a Crocs-clad foot is certainly not subscribing to those theories.  In today’s virtual society, donning your power suit is no less important, although the application is slightly different:  your social media wears the power suit these days! The thin chalk stripe pinstripe or…
 
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    Seth Addison

  • My Top 10 Greatest Victories & Failures In 2014

    Seth Addison
    17 Dec 2014 | 12:10 pm
    Was 2014 everything you hoped it would be? Did you reach your goals for the year? Did you have goals for the year? Our community is about building businesses and lives that matter. We’re about creating radical value and reaping the enormous benefits of an enduring brand. We believe that our businesses should make our lives better, not worse. With that in mind, I want to pause and reflect on my greatest victories and failures this year. After all, our businesses are here to enhance our quality of life, right? I hope this will encourage you to consider “How am I doing? Am I…
  • Make Me Feel Something

    Seth Addison
    9 Dec 2014 | 7:32 pm
    I remember that moment like it was yesterday. The butterflies in my stomach were almost too much to handle. I fought to constrain the lump in my throat. My eyes darted across the crowd and down to my sweaty palms which gripped my bride’s trembling hands. Together, Leanna and I stood before 150 of our most cherished friends and family to pronounce our love and vows to one another. The pastor spoke with an eloquent tone, delighting the crowd with heartfelt anecdotes. But I don’t remember his words. My heart, overflowing with emotion, left no room for a single word. In that moment, nothing…
  • The Surprising Key To Convert Skeptics Into Customers

    Seth Addison
    3 Dec 2014 | 12:58 pm
    Every business has to deal with bitter skeptics. The question is, how do you convert skeptics into customers? The answer may surprise you. Your customer’s brain is a ruthless decision engine. It’s constantly choosing which brands to ignore and which brands to accept. This decision takes no more than 10 seconds. That’s why marketers assault you with hard sales tactics. Do they work? No, of course not! We’ve all been burned by shady salesmen, and have become skeptical of new products. So how can honest entrepreneurs beat the system and convert skeptics into happy customers?
  • The Alarming Reason People Ignore Your Brand

    Seth Addison
    25 Nov 2014 | 12:30 pm
    I’ll be honest with you. This is going to sting a little, but you’ll thank me in the end. Let’s cut to the chase. No one is talking about your brand. It sucks. It really does. Your product solves an honest-to-goodness problem, but no one knows you exist. In fact, it seems like people purposefully ignore your brand. Worst of all, you have no idea why this is happening. What earned you an A+ in school seems irrelevant in the real world. Your frustration is perfectly reasonable. Having been in your shoes, I feel your pain. You are doing exactly what you’ve been told. The…
  • 3 Essential Branding Lessons I Learned From Losing $15K On A Startup

    Seth Addison
    17 Nov 2014 | 4:58 pm
    Have you ever poured your blood, sweat, and tears into something that ended in a complete failure? I have. 3 years ago I built a software product called Mediacase that stripped me of $15,000 and a full year of my life. It failed miserably. I’m pulling back the curtain to show you 3 essential branding lessons I learned the hard way. But first, I am happy to say that despite this failure, I pulled myself back up and built the thriving business I own today. Throughout this process, I’ve discovered what works and what doesn’t. Most of the branding lessons we’ve been…
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