Branding

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  • University of Dayton’s Rebranding Nightmare

    Katz Marketing Solutions' Brand Triumphs & Tragedies
    Tammy Katz
    24 Jul 2014 | 10:19 am
    University of Dayton proudly unveiled its unfortunate new athletic logo last week, which has been largely skewered by their alumni.    Noble intentions, but not exactly the desired outcome.       The university is primarily known as “U.D.” and the old and new athletic logos are: Old:                                                         New: The logo change was intended to be an investment in the athletic program’s future, with ” a stronger, more iconic representation of our program and our sports teams…
  • Sir MYX a Lot: Nicki Minaj Just Changed Music Video Product Placement

    brandchannel.com
    20 Aug 2014 | 10:33 am
    Nicki Minaj just took product placement to a very obvious, yet artistic level.   The artist's new music video for "Anaconda" drops the beat and an impossible-to-miss product placement for fruit-infused single serve Moscato brand MYX Fusions. Sure, the video—already crossing the 2 million-views threshold after just 24 hours—does the typical shot of the bottle thing. But, like the rest of the video itself, it then goes over the top. It's no surprise, considering Minaj is part owner of MYX and just the latest musician to shoehorn a signature beverage into a song and video.[more]…
  • Executives – Create Your Video Bio

    Personal Branding TV
    Regina
    7 Jul 2014 | 9:23 pm
    Here’s a how-to video for creating a video bio that William Arruda produced for videoBIO. It gives executives the step by step plan for using video for personal branding.
  • How to say “sorry”

    Siegel+Gale
    Duncan Hall
    15 Aug 2014 | 2:05 pm
    As a strategist at Siegel+Gale, I learn more and more about branding every day, and the more I learn, the more I can observe a trend in brand behavior that I would liken to “human.” Not that brands are human themselves—rather, they are comprised and supported by humans, for humans. But I have observed that more frequently than before, brands are beginning to be more emotive: to feel, to have an opinion, and to develop an emotional relationship with their audiences.
  • product placement

    Tom Fishburne: Marketoonist
    tomfishburne
    17 Aug 2014 | 12:12 am
    Product placement has been around since the early days of entertainment, but it feels like we’re in an awkward adolescent period, weird growth spurts and all. As the entire nature of entertainment shifts and viewers can more easily tune out commercial breaks, marketers are leaping more than ever into the shows themselves. Sometimes the results are really obnoxious, like this Bones episode where the characters literally pause a murder investigation to marvel at the parking feature of their Toyota. In other cases, the brands can help add to the story line. There’s a good Adweek article last…
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    Brand Insight Blog

  • Bad puns, bribes and other branding blunders

    John Furgurson
    18 Aug 2014 | 10:43 pm
    Graham Robertson of Beloved Brands recently revealed some reasons why advertising is so damn hard. I won’t give them away, but I will share this: Advertising is hard for the corporate brand manager who has big ad agencies, market research firms, and millions of dollars at his disposal. It’s hard for the mid-level marketing manager who knows his consumer and his sales pitch, really, really well. It’s even hard for the hottest advertising agencies. So why do so many CFO’s, CEOs, scientists, sales guys, golf pros, engineers and accountants think it’s easy? Why do…
  • Branded content – finding and providing something worthwhile.

    John Furgurson
    24 Mar 2014 | 8:18 am
    Fifteen years ago, in The Cluetrain Manifesto, Christopher Locke wrote, “the internet has made it possible for genuine human voices to be heard again.” What do you mean, “again”?  Never has the average Joe been afforded  unrestricted access to an audience any bigger than the crowd in a neighborhood pub. This giant electronic soapbox known as the internet delivers a world-wide audience. Anyone can pontificate at will, on any subject, and potentially reach billions of people across the globe. How cool is that?  The democratization of  online publishing allows anyone,…
  • Truth and clarity about Guerrilla Marketing

    John Furgurson
    1 Mar 2014 | 10:18 am
    It’s 1810. Napolean’s armies have conquered all of Europe and are enjoying the spoils. But in Spain, small bands of dedicated freedom fighters wage their own war against the occupying forces. They strike. Move. Hide. And strike again. They involve the enemy in a long, drawn-out war, and ultimately prevail. That’s how the term Guerrilla Warfare came to be. The literal, Spanish translation is “small war.” Fast forward to 1983. Jay Conrad Levinson, an old-school, advertising guy from Chicago, borrows the term for a marketing book he’s writing. “Guerrilla Marketing” becomes one of…
  • Brands Of Love On Valentine’s Day

    John Furgurson
    15 Feb 2014 | 2:06 pm
    I’ll never forget my first pair of skis… Hand-me-down Heads from a by-gone era. Jet black. Heavy as can be, but oh so lovable!  Since then, I’ve purchased eight more pairs of skis and four were the same brand: Head. The latest is a pair of Head Rev 105s, and I’m absolutely loving them. I test drove many different brands — and they were all good — but I chose Head. Every time I ski on them, and every time I see another Olympic racer on the podium with their Heads at their side, I get even more attached to that brand. It’s a life long love affair. The Head Ski…
  • Sports Marketing: Branding & The Olympic Rings

    John Furgurson
    3 Feb 2014 | 11:12 am
    The Winter Olympics begin this week from the balmy town of town of Sochi, Russia. Not my idea of a glamorous winter setting, but no matter where they’re held, I love the Winter Games. I got hooked as a boy when Franz Klammer made his infamous,  gold medal downhill run at the Innsbruck Games, and I’ve been watching ever since. I’ve even watched some of the curling over the years. The summer games are fun too, but they don’t have the thrill-factor of the winter games. A diver doing a twisting three-and-a-half into a pool just isn’t as compelling as a guy on skis doing a…
 
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    brandflakesforbreakfast

  • what's better than a LEGO?

    Simi Jain
    19 Aug 2014 | 5:00 am
    How about a LEGO you can eat? Japanese designer Akihiro Mizuuchi developed LEGO shaped molds that you pour chocolate into to create your own edible masterpiece. Although the one-of-a-kind invention isn't officially endorsed by LEGO, it is definitely kid-tested. But probably not mommy-approved, considering the sugar high this will inevitably produce.
  • haggling is back. and it feels so good.

    Simi Jain
    19 Aug 2014 | 5:00 am
    There is no feeling more satisfying than snagging a great deal on something expensive. It's probably a better high than most drugs. A couple smarty-pants MIT grads created a new app called Theorem, in which you can essentially "name your own price" for clothing and accessories from up-and-coming high end designers. Although popular sites such as Gilt and RueLaLa offer memberships to access deeply discounted luxury goods, this is the only app that lets the consumer call the shots. And the best part? You'll end up with some new threads at at least 50% off!
  • the squatting problem: solved.

    Simi Jain
    19 Aug 2014 | 5:00 am
    For centuries, the world has been a man's urinal. "Whipping it out" along the side of the road, the bushes outside the frat house, even perhaps out the bedroom window when the walk to the bathroom was just too far. Well, the playing field is now even thanks to a new product for women, Stand Up. Every woman knows that port-a-potties and public restrooms are breeding grounds for the nastiest of all germs, resulting in the ever painful "squat." In fact, squatting over these seats multiple times a day probably constitutes a better workout than the gym. Sara Grossman, founder of Stand Up, decided…
  • rum and comics, it doesn't get much better

    Stephen Palinkas
    18 Aug 2014 | 5:30 am
    Want to know how one of the most popular rum brands started? Well you’re in luck, you can read all about Barcardi’s history in their new graphic novel. With the help of 2 famed comic writers, they’ve created a piece that tells a tale of danger, determination and inspiration. This off-beat video above gives us a peak into how the story was developed. Graphic novel can be viewed here. They did add rum to the ink, but please don't lick your screen.
  • is it a bird? is it a phallic symbol? no it’s a logo

    Stephen Palinkas
    18 Aug 2014 | 5:15 am
    U.K. food truck Dirty Bird is ruffling feathers with their new logo. Some say it looks like a phallic symbol, and while that may be true, it also looks like a chicken. The debate can go on forever, but one thing is for sure, they made the right brand decision. Just look how much attention they’re getting over a logo.
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    Branding Strategy Insider

  • Guide To Mastering The Customer Brand Experience

    Mark Di Somma
    20 Aug 2014 | 12:10 am
    We shouldn’t even think of the term “customer service” as being about something that is valuable to customers. In fact, customer service is worth next to nothing. The reasons are simple. We live in a service-focused age, and the people who buy from you know they’re customers. So the term “customer service” does not describe anything customers don’t expect and it certainly doesn’t envelope anything of particular value to them. Every business is a service business in some sense these days. Secondly, and more importantly, customer service is actually the means to the real goal:…
  • Differentiating A Pharmaceutical Commodity

    Brad VanAuken The Blake Project
    19 Aug 2014 | 12:10 am
    Branding Strategy Insider helps marketing oriented leaders and professionals like you build strong brands. BSI readers know, we regularly answer questions from marketers everywhere. Today we hear from Anna, a Product Manager in Stockholm, Sweden who writes… “I have recently become the product manager of a pharmaceutical product. This product is 1 out of 8 in the Nordic market. All products but one are original. The biosimilar product markets itself on price, however due to very aggressive marketing they have been taking the market by storm. The product category is old, tried and…
  • Defining Your Brand Purpose

    Mark Di Somma
    18 Aug 2014 | 12:10 am
    The term “purpose” has risen in business prominence as brands look for ways to connect what they are evaluated for in the short term, with their commitments over longer timeframes. Nevertheless, there are still many who view this (re)definition of purpose as a feel-good that soft-frames the commercial realities of what businesses are there to do. Additionally, they say, it risks becoming too much of a distraction to the bottom-line responsibilities that organizations should focus on. Advocates of the more single-minded approach argue that the purpose of business is to make money and that,…
  • Why Women Will Redefine Brands

    Mark Di Somma
    15 Aug 2014 | 12:10 am
    It’s extraordinary isn’t it how so much has been made of the emergence of China and India and of the impact of new technology on the world’s economic wellbeing – and yet a factor bigger than either of these dynamics has been comparatively ignored. The rise in the participation of women in the economy through full-time work has contributed more to economic growth than either Asia or online globally. Some have noticed and commented – author and speaker Fara Warner has written an eye-opening and important book “The Power of the Purse”, Tom Peters has been on about this for years…
  • 20 Ways To Kill Dull Products

    Mark Di Somma
    14 Aug 2014 | 12:10 am
    When Nielsen analyzed over 3,400 new consumer product introductions launched in the U.S. market in 2012, it found just 14 managed to generate at least $50 million in sales in their first year and sustain that momentum into their second. Out of some 17,000 new products launched since 2008, just 62 of them have had that kind of success. According to Taddy Hall, “Breakthrough Winners don’t rely on luck or genius. The hallmark of successful innovation is that they resolve struggles or fulfill aspirations; they perform jobs in consumers’ lives.” With that in mind, here’s my 20…
 
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    Jonathan Salem Baskin

  • The Coming Crash And Rebirth Of Smartphone Apps

    Jonathan Salem Baskin
    20 Aug 2014 | 10:16 am
    The sales and usage reports from the app world are not good, but it shouldn’t be surprising. Much of the market for apps is driven by supply, not demand, and it turns out that most people don’t want what’s being thrown at them. While this is horrible news for the way we look at apps, it’s also a huge opportunity to see things differently. Read the entire essay at Forbes
  • System Gods

    Jonathan Salem Baskin
    20 Aug 2014 | 4:36 am
    Today, we saw intelligence in natural processes. When the Linnean Society of London published a joint paper by Charles Darwin and Alfred Wallace on this day in 1858, it was seen as continuation more than revelation. There was some back-room drama, of a scientific variety, as Darwin had received Wallace’s paper only a few months earlier, and been shocked that the guy had outlined the theory of natural selection that Darwin had been ruminating over for more than 20 years (he had been sitting on a 230-page essay just waiting for the right time to share it). They agreed to make a joint…
  • Better Wood

    Jonathan Salem Baskin
    19 Aug 2014 | 4:45 am
    Today, brawn was victorious over brains. The U.S.S. Constitution was one of four ships authorized by the Naval Act of 1794. Its hull was built of southern live oak, a particularly dense tree indigenous to the U.S., and equipped with cooper bolts and breasthooks forged by Paul Revere’s company. It was launched in 1797, but only made it 27 feet to the water, as the tremendous weight of its wood made its track settle into the ground. Months of additional work were required to get it into the water of Boston Harbor, after which it spent four years at sea, primarily threatening Barbary pirates…
  • Lost Community

    Jonathan Salem Baskin
    18 Aug 2014 | 5:03 am
    Today, a community disappeared? The best way to acquire wealth in the old days was to have a monarch bestow land to you, usually in thanks for having fought on the right side of a war. It also helped if you promised to enrich the noble person therefrom. Sir Walter Raleigh did just that: In thanks for helping suppress Irish rebels, he was granted 40,000 acres and subsequent development rights to for what would become Virginia. But first, he had to establish a colony there. His first expedition arrived at Roanoke Island on July 4, 1584 (though he didn’t make that, or any trip personally), and…
  • Are a Celebrity and a Brand the Same Thing?

    Jonathan Salem Baskin
    18 Aug 2014 | 5:00 am
    Celebrities and brands share many qualities, but they’re not synonyms. Here’s a primer: Read the entire essay at Answers.com
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    Drew's Marketing Minute

  • 5 tips for getting over stage fright

    Drew McLellan
    14 Aug 2014 | 11:15 am
    Have stage fright?  You’re not alone. They say that our greatest fear, once you’ve eliminated death as a choice, is public speaking. And yet many of us are called to take that plunge on a regular basis. Whether you are speaking to group of two in a sales presentation or you’re standing at a podium, with hundreds of eyes on you – the intent is the same. We want to impart knowledge, persuade, entertain and be remembered. And above all else, we want to get through the presentation without looking like a fool or being paralyzed by our stage fright. I’m one of those rare individuals…
  • Your best customers are pure gold

    Drew McLellan
    19 Jul 2014 | 9:54 pm
    You’ve heard it before — the top 20% of your customers, your very best customers, account for 80% of your profitability and referrals.  We intellectually know that and yet our behavior sure doesn’t show it. We spend all kinds of dollars, time, energy and worry chasing after new customers and after someone starts to buy, the typical business sort of forgets all about them.  Much like people’s dating patterns — there’s a lot of wooing that goes on before the wedding but after the “I do’s” get said, the florist goes broke. Our poor best…
  • Marketing automation — evil or misunderstood?

    Drew McLellan
    16 Jul 2014 | 5:06 am
    When the subject of marketing automation comes up, many purists shake their head and talk about how robotic and impersonal it is.  Well — if you do it badly, that’s very true. In that case — you really do make your potential customers feel like they’re just a number to you and that you treat everyone the same, with little regard to their specific needs. But when you build the system with your customer in mind — it can be a wonderful experience for them and for you. It all depends on if you build it once and put it on auto pilot or if you use it as a tool to…
  • Building a website your users will love

    Drew McLellan
    14 Jul 2014 | 5:06 am
    It seems like a “duh,” doesn’t it?  Of course you want to build a website your users will love. But remember, not that long ago, many businesses were wondering whether or not they even needed a website. It seemed so far-fetched that any of their customers would ever do anything but show up at their store or pick up the phone to place an order. How quickly times change. Now, a business isn’t considered legitimate until they have a web presence.  No matter what it is you sell, odds are your prospects are going to visit your website to decide if you’re even in the…
  • How to be a good agency client

    Drew McLellan
    1 Jul 2014 | 9:14 pm
    I’ve been working in advertising agencies for almost 30 years now and I’ve had the incredible good fortune to work with some amazing clients over the years. Early in my career, before I had the deciding vote on who we’d serve, I also worked with some real jerks. For most of us in the marketing world, we serve clients (could be an internal department or external, paying clients) and in most cases, we are also someone else’s client (vendor, strategic partner, agency if you’re client side, etc.) as well. I thought I’d reflect on my life with clients (and being a client) …and share…
 
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    Tom Fishburne: Marketoonist

  • product placement

    tomfishburne
    17 Aug 2014 | 12:12 am
    Product placement has been around since the early days of entertainment, but it feels like we’re in an awkward adolescent period, weird growth spurts and all. As the entire nature of entertainment shifts and viewers can more easily tune out commercial breaks, marketers are leaping more than ever into the shows themselves. Sometimes the results are really obnoxious, like this Bones episode where the characters literally pause a murder investigation to marvel at the parking feature of their Toyota. In other cases, the brands can help add to the story line. There’s a good Adweek article last…
  • branded content

    tomfishburne
    10 Aug 2014 | 10:25 am
    There has never been a better time to take the stage as a brand and share content with our audience. Every night can be open mic night. Yet the rise of content marketing has created an avalanche of really generic branded content. There is still a far greater emphasis of quantity over quality. Much of it reads the same, as if it could be from any brand, starting with the same formulaic top 10 lists. Worst of all, much of it seems clearly created for the benefit of the brand rather than the audience. And while our audiences are more accessible than ever before, it is easier than ever for our…
  • who else should we target?

    tomfishburne
    3 Aug 2014 | 11:36 am
    I first drew this cartoon for a presentation at Google, and I’ve been getting enough requests from people to license it, I wanted to share it here. Many brands try to be all things to all people. It can be tempting for marketers to try to target everyone, particularly if you want to reach scale. Yet brands that try to appeal to the vast majority won’t be that meaningful to any one group in particular. In the mid 90s, I worked in Prague for a year. This was a few years after the Wall came down, and an influx of Western brands with deep pockets were trying to crack the former Communist…
  • creative review

    tomfishburne
    20 Jul 2014 | 3:57 pm
    How we review creative is as valuable a part of the creative process as the creative itself. Yet the creative review is often overlooked and frequently misunderstood. The most talented designers in the world will create mediocre work if the creative review process is managed in a mediocre way. I love the video that circulated a few years ago called “Microsoft Designs the iPod Package”. In several hysterically accurate minutes, the sleek Apple packaging design devolves into a cluttered mess because of creative feedback from the Microsoft marketing team. The fascinating epilogue is that it…
  • sharing personal data with marketers

    tomfishburne
    13 Jul 2014 | 7:40 am
    Consumers are increasingly aware just how much personal data they’re sharing with marketers. Whether browsing online or shopping in a store with a loyalty card, consumers reveal a lot of themselves every time they interact with a brand. In a recent Communispace study (PDF), 86% of consumers would click a “Do Not Track” button if one existed and 30% would pay a 5% premium for a guarantee that their personal data would not be captured. Yet 52% of consumers would share their personal data with marketers for discounts, with younger consumers more comfortable sharing personal data. A…
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    Personal Branding Blog - Stand Out In Your Career

  • Professionally Edited Résumé Adds Huge Value

    Alex Freund
    20 Aug 2014 | 10:30 am
    There are two steps to take before you’ll get that job offer. The first is to create a résumé. An attractive and intriguing résumé will generate an invitation for an interview. The second step is to convince the interviewer you’re the ideal candidate. Unfortunately, though, most people fail in the first step. The reason is that in today’s super competitive job market, only candidates whose résumés are truly outstanding will generate further interest. Most—if not all—of those who prepare their own résumé find it deficient based on the fact that they get no calls. Therefore,…
  • Complementing Core Competency Strengthens Growth

    Elinor Stutz
    20 Aug 2014 | 2:30 am
    Getting started in business is overwhelming to say the least. There are so many “have to” learn components. It’s not just about your core service, but also about business development and communication to attract interest in your services. For most people, they are horrified to learn they need to become a salesperson too. And for non-techies, the horror is about dealing with undesired technology surprises, and keeping abreast of the latest and greatest software. To say the least, entrepreneurship is one of the challenging undertakings of all. In order to rise to the top of…
  • How to Research Your Personal Brand

    Heather R. Huhman
    19 Aug 2014 | 10:30 am
    You’ve recently heard that, if you want to impress employers, you need a strong personal brand. Although you have an idea of what personal branding is, you have no idea how to identify your brand or how to build one. When it comes to building a strong personal brand, your first step is to figure out who you are as an individual, as well as a professional. Although this might take a little soul searching and reflection, it’s one of the most important steps of building a strong personal brand. As you begin thinking about your personal brand, it’s a good idea to do some research. This…
  • The Difference between Work Friends and Real Friends

    Ceren Cubukcu
    19 Aug 2014 | 2:30 am
    Many of you work at least 8 hours a day and see the same people every day. Therefore, it makes sense to become friends with your co-workers. However, have you ever thought whether your work friends are your real friends? There is a difference between your real friends, who will be there for you in your tough times or whom you enjoy inviting over to your house for dinner, and your work friends whom you hang out with for lunch or happy hour because you happen to be in the same building every day. It is harder for young professionals to make this distinction because many of us become friends in…
  • Personal Branding Weekly – Dazzling Conversation Starters

    Maria Elena Duron
    18 Aug 2014 | 12:30 pm
    Ever hit that moment of awkward silence? At an event and don’t know what to talk about? Does it seem like all you do is grip, grin and graze making chit chat that’s merely a conversation seeking a topic? Here’s an easy acronym to navigate you through a conversation. Ask questions following the pattern of this acronym surrounding each letter as a focus for the question: FORMULA. F = friends and family (i.e. Do you have any friends doing what you do?) O = occupation and organizations (i.e. What do you do for a living?) R = rest, relaxation and recreation (i.e. When you’re not…
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    CoreBrand News and Views

  • Signs it’s time to refresh your brand

    18 Aug 2014 | 11:03 am
    It seems like it was just yesterday that you launched your new positioning, tagline, logo, website, signage, and advertising campaign. Now your team is telling you that it might be time to give it all an update. What do you do? First thing is to remember that a brand is much more than just a logo. It encompasses everything that contributes toward customer experience, including culture and how you deliver your product or service.Even if, subjectively, some are unhappy with your brand expression, you have to evaluate it objectively. Rebranding is an expensive endeavor; you should only do it to…
  • #IceBucketChallenge: Stop throwing cold water on a good thing

    15 Aug 2014 | 11:03 am
    I’m going to go out on a limb and say that the person who developed the ALS “Ice Bucket Challenge” viral campaign deserves a raise. In a two week time period, awareness has increased exponentially and more than $4 million in donations have been raised. That is nearly a $3 million dollar increase over the same time period last year. I call that an indisputable success. I also call it exactly what a viral campaign is intended to do. Read more...
  • Just the facts ma’am: The evolving brand of the news

    12 Aug 2014 | 11:04 am
    For many of my adult years, I was a news junky. But of late, I’ve given up on watching most news broadcasts or even regularly reading any one newspaper or online outlet. I crave news, but find only opinions. Slanted, biased, predictable, premeditated opinions – or anything you could ever want to know about the Kardashians. I fear the news has lost its way. And its brand. Read more...
  • Brand Extensions: Has Overstock.com gone overboard with Pet Adoptions?

    30 Jul 2014 | 7:21 am
    Several weeks ago, I saw a surprising TV ad from Overstock.com, the web-based mass merchant. Rather than their usual offer of off-priced jewelry, clothes and furnishings, Overstock was hyping its free pet adoption service. Read more...
  • Employee Engagement: Which employees build brands best?

    29 Jul 2014 | 6:49 am
    Years ago, as part of an employee engagement project for Caterpillar, the global equipment manufacturer, I came upon an engineer assembling a diesel engine the size of a large conference table. Read more...
 
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    Igor

  • Why are “Hotwire” & “Pandora” Powerful Names?

    igor
    15 Aug 2014 | 4:35 pm
    To understand why they work so well, you have to get literal for a moment: Hotwire = “to steal a car” Pandora = “unleashed plagues, diseases & all the evils of mankind” These types of meanings will get a name dismissed ASAP by a naming committee – a committee that would have been wrong to dismiss these names, obviously. Consumers don’t attribute these literal, negative qualities to the companies who use Hotwire & Pandora as their company names (you don’t, do you?). But naming committees erroneously believe they will. In each case the name is…
  • “Coin” Forgoes Matching Dotcom, Grabs Great Name Instead

    igor
    14 Aug 2014 | 1:13 am
    “Coin” is simply one card to replace all the credit cards, bank cards, et al in your wallet. It’s linked to your smartphone via Bluetooth so you can manage all the particulars including security. The name is iconic, definitive, memorable, viral, a deep well for marketing & advertising, lends itself to endless wordplay in the press / Twittersphere, etc. Most remarkably it is a name that came to be even though the company could not acquire Coin.com. They did it anyway. Coin realized that the name was too important to have it be decided by dotcom availability – they…
  • How to Get a Great Dotcom Name: Tesla Leads the Way

    igor
    13 Aug 2014 | 11:57 am
    In addition to the familiar .com, .net and .org domains, close to 1400 new generic Top Level Domains (gTLDS) have been green-lighted. The new gTLDs are meant to alleviate the perceived real estate shortage in the .com world. Many startups as well as existing business see the new domains as a way to get a better name for their companies, given what they see as lack of availability of .com names. The fact is a lot of great .com real estate is readily available but not yet leveraged, due to the wrongly held belief that your company name has to match your domain exactly. This myth has been…
  • “LiveWire” Launches. Named By Igor

    igor
    12 Aug 2014 | 7:17 am
    LiveWire
  • The Igor Naming Guide

    igor
    10 Aug 2014 | 1:04 pm
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    GIRVIN | Strategic Branding Blog

  • 7 YEARS: The iPhone and Vogue

    Tim
    19 Aug 2014 | 8:30 am
    PRODUCT STRATEGY, INDUSTRIAL DESIGN, FASHION, AND THEIR INTERTWINEMENT I was thinking about my relationship with the micro-camera, which — for years, that was a folio of 10s of 1,000s of photographs. After clearing out my files, and reducing the collections, I’m still storing about 60,000 photos on my drive, and about 6,000 on my iPhone. Then I got this daily updating e-Blast from CondéNast. Some GIRVIN notes, earlier. 6.29. Sharing that telling. There are 7. Here’s the blast reach from Vogue: Burberry iPhone 5/5S case in deerskin and vinyl with flowers, $365 us.burberry.com Beats by…
  • Icelandic design

    Tim
    14 Aug 2014 | 8:30 am
    Exploring Design | Culture | Place: Iceland and a Graphical History In the journey of anyplace, anywhere, there is a re-counting, as you walk back in time, you count your moments and you gather up your steps, in recounting. And sometimes that striding will take you back to your beginning. In my work with students, designers and workshop participants, human brands, I find that a search for patterning — the life points of powerful personal discoveries is compelling. In studying the sequence of your life, what points of compulsion and flowering interest emerged? When did your heart and mind…
  • THE QUEST FOR HEAT | ICELAND

    Tim
    12 Aug 2014 | 8:30 am
    THE VOLCANIC IMPETUS. ONCE IN MY LIFE, I’D TRIED TO BUILD A PLAN TO RUN [HIKE AND SUMMIT] THE VOLCANIC CIRCUIT ON JAVA, THE GREAT ISLAND OF INDONESIA — TO HIKE THE SPINE OF ONE OF THE GREATEST VOLCANIC ARRAYS IN THE WORLD, THE SO-CALLED “RING OF FIRE.” I hiked a cluster of cinder-coned mounts on Bali, and nearly reached the Summit of Merapi, with the challenge of its completion was restricted by the spirit guardian and spirits of the mountain which, as well, was in active eruption. When I was a kid — my deep memory of a favorite movie was “Krakatoa.” My follow-up fave — the…
  • You Shall Seek, and You Shall Find

    Tim
    7 Aug 2014 | 8:30 am
    And In Your Search, What Have You Seen? I was thinking about people that I’ve talked to — to learn more about their history. Not what they’re doing, what their job is, but rather — where have they been, and what have they seen? Scene, seen? [Image above: T R A I L E R Ridley Scott | Bladerunner | Warner Brothers, 1982] In my quest for talent, brilliant minds and marvelous ideas, what I look for in résumés is never so much their storied educational institutions, where they’ve studied, as much as — what have they experienced, and what have they seen? And their drawing, writing and…
  • Magical Alphabets: Mystical Letters, Meaning, Voice and Message

    Tim
    5 Aug 2014 | 8:30 am
    The Alphabet and Evocation; drawing the letter; voicing the calling. I got a note from some friends at the Oxford English Dictionary. It was about this word: “abracadabra” — and perhaps you’ve got the same one, since you might have friends there too. Earlier in my life, studying the history of words, their scribed and scratched letterforms culled from the lairs of ancient alphabets and their applications to the papyri, the parchments, the books and the stones, the real key would be about the ligature of synchronizing historical references — the actual “use” of the word to…
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    The Engaging Brand

  • Remarkable Way to Assess Your Brand Strength

    Anna Farmery
    20 Aug 2014 | 3:32 am
    Marketing is simple and YOU can do it because you create reasons in all walks of your life. When you apply for a job, when you want someone to give you a salary in return for your time, you send a CV to the prospective firm. Does that make sense? Do you think the employer has a right to look at your credentials, skills and experience? Yes, of course it make sense. When we talk about marketing, we are talking about giving your prospective customers your brand’s CV. As simple as showing your credentials, skills and experience. What are your brand’s credentials? Your customer needs…
  • 3 Reasons that YOU are in the People Business

    Anna Farmery
    19 Aug 2014 | 1:35 am
    People motivate you. People work with you. People have ideas. People buy your goods and services. People spread the word about your business. People are so critical to your business. People are not your most important asset, people are the ONLY asset that truly matters…. Whatever your business, you are in the people business. (Tweet this) Many businesses don’t see this, many businesses see the sector they are in – do you? Do you think of yourself as in the “people” business? Whether you are in B2B or B2C, whether you sell services or products, whether you are…
  • Why $1 Million Wouldn’t Help Your Business Growth?

    Anna Farmery
    18 Aug 2014 | 11:40 am
    What if someone offered you a gift of one million pounds to grow your business? Nothing needed in return and it never needed to be paid back. Would that help your business growth? Would that guarantee your success? Now of course financial investment helps, don’t get me wrong and if someone wanted to gift me a million pounds then it would happily be received! However money is not the guarantor of business success. You have already been given the success gift for strong business growth It is the idea, it is YOU. Ideas and YOU are the biggest factors for business growth You don’t…
  • Show 499 -Find The Human Side of Business Podcast

    Anna Farmery
    17 Aug 2014 | 1:33 am
    Ted Coine and Mark Babbitt join me, Anna Farmery, to talk about the human side of business in this weeks business podcast. They have co-authored A World Gone Social and today we touch on aspects of the book and how to engage the human side of your business. Before the discussion topics the listener of the week was chosen from anyone who has left an iTunes review or shared about The Engaging Brand business podcast on their social circles. This week, Mary Watson is the winner of the Goodie Bag. How the human business has more than one side. The element of trust in a human business. How the…
  • Discover How Your Insecurities Can Lead To Profit

    Anna Farmery
    15 Aug 2014 | 7:26 am
    Do you wish that you backed yourself a little more? Do you wish that you stopped worrying about what may go wrong and risk a little more? Do you wish that you had the self confidence that every other entrepreneur seems to have? Here’s the truth. Great entrepreneurs have the same insecurity issues. The difference is that they don’t let the insecurity control them, they know they are there….but do it anyway. Insecurity is at the heart of business. When you are creating marketing reasons to create brand awareness – you are feeding the consumer’s insecurities. When…
 
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    Greteman Group » News & Views

  • Wichita Business Journal; 40 Under 40 Event

    Greteman Group
    8 Aug 2014 | 11:18 am
    The Wichita Business Journal brought big changes to the 17th annual 40 Under 40 awards, held July 31 at the Hyatt Regency Wichita. Four previous honorees made up the inagural class of the 40 Under 40 Hall of Fame: Sonia Greteman, George Laham, Mike Pompeo and John Tomblin. Honoree Karen Countryman-Roswurm was chosen to be...
  • Wichita Business Journal; 40 Under 40 Hall of Fame

    Greteman Group
    1 Aug 2014 | 12:15 pm
    Sonia Greteman Greteman Group Who were your mentors and what did you learn from them? My life has been populated by people who have believed in and supported me. They helped me realize my odd combination of creative moxie and business acumen. Judy Greteman – My mother has enjoyed a 75-year love affair with books,...
  • Social Media: Fight or Flight

    Ashley Bowen Cook
    30 Jul 2014 | 12:32 pm
    Your heart races and breath quickens. Your pupils dilate and face flushes. You’re under attack. In that split second, you decide whether to stand your ground or flee the scene. Oh, and I ought to mention, you face this scenario gazing at Twitter on your phone. Someone’s dissing your company. Questioning your services. Impugning your...
  • Sedgwick County Health Department Worksite Wellness Newsletter; Wellness Policy Highlight

    Greteman Group
    10 Jul 2014 | 2:56 pm
    This quarter, we are highlighting a wellness benefit offered at Greteman Group which specializes in full-service aviation marketing, advertising and public relations. Click here for the company website. Doggie Fridays  Friendly, well-behaved dogs are welcome to join us in the office on Fridays…Please be courteous to other team members (addressing behavior concerns immediately, controlling barking, minimizing distractions,...
  • Why NBAA Regional Forums Rock

    Ashley Bowen Cook
    2 Jul 2014 | 11:30 am
    NBAA regional forums like last week’s in Van Nuys deliver a concentrated punch of information and inspiration. Greteman Group colleague Rachel Groene and I attended this one-day event on June 26. Signature Flight Support and TWC Aviation threw open their doors to exhibitors and cleared tarmacs for static displays at Van Nuys Airport (VNY). Located...
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    Adweek : Advertising & Branding

  • Anthropologie Learns a Lesson in How Not to Treat Breastfeeding Moms

    20 Aug 2014 | 3:02 pm
    It's World Breastfeeding Month, but Anthropologie doesn't want to see your boobs. Ingrid Wiese Hesson claims she was unceremoniously escorted off an Anthropologie sales floor and into a stock-room bathroom for breastfeeding her baby. (Remind you of any ads?) Here's the email she sent to the company, and then posted to Facebook: I'm writing to share an unfortunate event that occurred at the Beverly Hills anthropologie location. As a long time Anthro member and loyalist, it seemed natural to do my first postpartum shopping outing at Anthroologie. Anxious to use my birthday…
  • Anheuser-Busch InBev Down to Finalists in Media Search

    20 Aug 2014 | 2:41 pm
    Anheuser-Busch InBev is down to three finalists in its domestic media agency search. OMD, MediaCom and Spark remain contenders, sources said. Incumbent Starcom, which has handled research and media planning since 2011, was defending. The brewer began contacting agencies about its North American business in the spring and launched a review in July.  Top AB InBev brands include Budweiser, Bud Light, Stella Artois and Beck's. Busch Media, the company's in-house group, continues to run the brands' media buying.  Domestic media spending on all brands came to about $575…
  • JWT N.Y. Hires Marta La Rock as Executive Planning Director

    20 Aug 2014 | 1:05 pm
    JWT New York has hired Marta La Rock as executive planning director to handle strategic planning on Royal Caribbean and lead cross-agency integration for JWT parent WPP. La Rock joins JWT from mcgarrybowen New York, where she served as chief strategy officer, directing planning for the agency’s accounts, including JPMorgan Chase & Co., Dr Pepper Snapple Group and the Leonardo DiCaprio Foundation. “Marta brings an excellent track record for brand thought leadership across many categories, and a commitment to stewarding talent to the New York office,” Robin Bardolia, chief…
  • Study: Digital Display Ads Nine Times More Effective Than TV for Insurance Brands

    20 Aug 2014 | 12:09 pm
    The catchy jingles and memorable mascots we see on TV don’t seem to be what are attracting consumers to auto insurance companies these days. In fact, digital display ads are nine times more effective for insurance companies—especially car insurance brands—according to a study released today by Rocket Fuel. Rocket Fuel's study also found that insurance ads featuring human faces—a staple that brands such as Progressive use to communicate emotion—led to conversion rates of more than 177 percent. Ironically, considering its mascot is a gecko with a Cockney…
  • Belk Taps iCrossing for Digital Business

    20 Aug 2014 | 12:04 pm
    National retailer Belk has named iCrossing in Chicago as its lead digital agency.  The shop won the business following a review with the Charlotte, N.C.-based retailer looking to raise its brand awareness among new audiences. iCrossing will manage digital media, search engine marketing and paid social for Belk. Four agencies, including Performics, Razorfish, iCrossing and incumbent agency Camelot, vied for the business.  "iCrossing impressed us with their team of digital experts, audience insights and comprehensive approach to our business," said Jon Pollack, evp of…
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    Brains on Fire

  • Do something positive.

    Robbin Phillips
    18 Aug 2014 | 6:14 am
    Full Disclosure: I’m loving on a Brains on Fire client (Environmental Defense Fund) on the blog today. It’s my nature to surround myself with positive people. I avoid negative people like the plague and actually can spot them coming a mile away. Life is just too short to surround yourself with doom and gloom. Which is why, even though it’s wildly important to me, I tend to shy away from the doom and gloom surrounding the topic of climate change. I know without a doubt it’s real, but I believe that even in the darkest of nights, there’s always light to be found. Besides, we…
  • Friday Fotos | Edition 22

    Amy Taylor
    15 Aug 2014 | 9:42 am
     Is it cold in here or is it just Ram? Keeping it real. A beautiful day in the neighborhood. Happy birthday, Amy! The post Friday Fotos | Edition 22 appeared first on Brains on Fire.
  • 6 Brands Killing It On Instagram

    Amy Taylor
    13 Aug 2014 | 8:00 am
    A wise person once said, “Don’t use two words where one will do.” Thanks to Instagram, that age-old grain of wisdom seems to be undergoing a revamp, and now advises: “Don’t use words where a picture will do.” Brands know that Instagram is where the action is, but many are struggling to figure out how to make it relevant to their brand. Sitting squarely at the intersection of artistic expression, inspiration, information and celebration, it’s the place to be. But where to begin? Read on for a few examples of brands that are doing Instagram…
  • Friday Fotos | Edition 21

    Amy Taylor
    8 Aug 2014 | 8:31 am
     We like big post-its and we cannot lie.  Farewell, empty lot. Hello, Embassy Suites.  Our CCO (Chief Canine Officer), Lu.  Taking time out to enjoy the explosions. Another lovely day in #yeahTHATgreenville (client) The post Friday Fotos | Edition 21 appeared first on Brains on Fire.
  • A Brand Case Study in What Not to Do

    Amy Taylor
    4 Aug 2014 | 10:00 am
    **Update: 8/4/14 — As of 3 p.m., it appears the Union Street Guest House has deleted the Facebook posts — including hundreds of comments — in an attempt to put the situation to bed. All we can say is…yikes. Another shining example of why it’s crucial to have a savvy Community Manager on staff if your brand is going to dabble in social.  Before you read this post, consider the following: Customers are 3x more likely to tell their friends about a negative experience. It takes 12 positive experiences to make up for 1 unresolved negative experience. 80% of people…
 
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    Movéo: Get There

  • Google Analytics Is Key to Understanding Customers

    Movéo Team
    20 Aug 2014 | 12:49 pm
    When it comes to understanding customers, data analysis is key. To take those insights a step further and truly impact marketing strategy, data optimization is required. That can be challenging, but given today’s breadth of data analysis tools, it doesn’t have to be. Whether you’re a large enterprise or a small company, there’s a way to improve marketing through data and analytics. The old adage “actions speak louder than words” certainly applies to B2B customers, and one of the best ways to gain insight into their needs is to take a hard look at their online behaviors. While…
  • How to Fight the New B2B Sales Cycle and Win

    Movéo Team
    15 Aug 2014 | 6:28 am
    This month, we’re focusing largely on research from a company’s point of view, but data has also impacted the B2B sales cycle from the customer’s point of view. Demand Gen Report recently released a study, “The 2014 B2B Buyer Landscape,” that confirms the increasingly complex nature of the B2B buying cycle. In fact, they report that 58 percent of B2B buyers spent more time researching purchases this year than last. That statistic serves as a call for companies–and their marketing teams–to stay one step ahead of their prospects. They must find ways to engage customers who consult…
  • The Secret to B2B Buyer Personas

    Movéo Team
    13 Aug 2014 | 7:41 am
    If you’ve spent any time working in B2B marketing, chances are you’re familiar with buyer personas. They’re an old tool, but just because they’ve been around for a while doesn’t mean they’re out of date. In fact, buyer personas today are more relevant and powerful than ever, because increased access to customer data allows us to develop ever clearer images of our customers’ wants and needs. While many companies include buyer personas in their initial strategy development, not many “put the person back in the persona” and factor their personas into their everyday…
  • How Data Relates to the B2B Buying Cycle

    Movéo Team
    11 Aug 2014 | 7:28 am
    As we’ve said before, the digital age has transformed the B2B sales funnel to a point that some consider to be barely recognizable. Today’s customers  research products thoroughly before even speaking to a member of the sales team, leading themselves through a process of questioning and discovery that often falls outside the seller’s realm of influence. Thanks to the internet, the three-stage sales funnel of the past has become a twisting path that leaves marketers unsure of when prospects need the most attention. The new sales cycle no longer feels safe or predictable. In fact,…
  • The Secret to Powerful Marketing is Measuring Engagement

    Movéo Team
    8 Aug 2014 | 4:47 am
    Access to massive amounts of data is something that’s relatively new to the marketing landscape, and it’s left some marketers panicking. It’s easy to get caught up in the conversation about data optimization and overlook the action needed to truly push your company toward using analytics to their greatest advantage. At Movéo, we’ve taken steps to make room for data’s big impact. We’ve created a Data & Insights group that is staffed by talented data specialists, and we’ve shifted our approach to incorporate what we’ve learned. Measure Engagement We’ve found that one…
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    CreateWOWmarketing, LLC

  • 4 Simple Tips For Better Email Marketing

    Andrew B. Clark
    24 Jul 2014 | 9:03 am
    With the the latest changes in SEO algorithms, Google, Bing and Yahoo are FINALLY catching on to ever-evolving black hat “questionable” SEO tactics. With that, “Content Marketing”  (some prefer to call blogging) is becoming less effective and harder to measure success. So what is a digital marketer supposed to do? Email Marketing is a tried and true way to reach your target audience, drive traffic to your website and grow brand, authority and  market share for your company. In this still young digital age, email, just a spry 20-something, still has it’s grip on…
  • #6SecondMarketing – Vine 002 – Basic Web Marketing

    Andrew B. Clark
    18 Jun 2014 | 10:25 am
    Vine Marketing – #6SecondMarketing by The Brand Chef. Vine-002 – Basic Web Marketing To play the video with sound, hover over the upper left corner and turn it on. If you have to be reminded to have a PHONE NUMBER on the front page of your website, you might need something more than just marketing help. We just earned a client because of that reason (as well as being generally awesome). The client actually said, “We had 4 marketing companies we wanted to call this week and yours was the only one with the phone number readily available on the first page of your site. We…
  • SEO Landing Pages Need To Be Laser-Focused

    Andrew B. Clark
    28 May 2014 | 8:18 am
    Last week I worked up a quick post to prove a point. It was a simple demonstration that, with laser-focused SEO, results can be achieved MUCH FASTER than expected. Often times we hear, “With time and patience, we can get you to the first page of search engines within a few months…” Yes, in most cases, I have to agree, but, who has a few months to wait?!? For certain terms, broad-based and popular, getting results on search engines does take time. But think about your brand. Think about the specifics that make you unique to your target audience. If they’re (and I mean…
  • #6SecondMarketing – Vine 001

    Andrew B. Clark
    23 May 2014 | 3:38 pm
    Vine Marketing – #6SecondMarketing by The Brand Chef. Vine-001 To play the video with sound, hover over the upper left corner and turn it on.  Comment below to discuss your #Marketing and #Branding questions. I’ll be picking topics from the comments and other discussions throughout the weeks to share here! And what ever you do… Keep Cookin’ The Brand Chef #Vine #Marketing The post #6SecondMarketing – Vine 001 appeared first on Spoke Communications, Des Moines, Iowa.
  • Diving Into SEO – A Visual Guide

    Andrew B. Clark
    21 May 2014 | 11:58 am
    Our clients love this visual SEO guide. We think you will too! SEO guides are abundant and ever-changing.  Some are useful while others tend to create more confusion than help. With our clients, we’ve created a simple visual SEO guide that helps them in their website development and management. The guide offers a unique perspective to working with your Website as a “Landing Zone” for those jumping into Google (or other search engines) to search for your products or services. At the 10,000 foot view, you have the basics: Keyword Research Creating a sitemap.xml Submitting to…
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    The Name Inspector

  • Microstyle in Turkish!

    The Name Inspector
    20 Aug 2014 | 10:50 am
    The Name Inspector is pleased to report that the Turkish translation of Microstyle has been published by BZD Yayincilik! It actually happened a while ago but only recently came to his attention. So now there are Chinese, Korean, Taiwanese, and Turkish editions out there. A Brazilian edition is supposed to be in the works, but still no word on that.
  • Naming fad visualized: Did Spotify start it?

    The Name Inspector
    26 Jul 2013 | 12:15 pm
    Back in 2011 The Name Inspector wrote a post about the proliferation of startup names that make creative use of the suffix -ify, such as Spotify. At the time he deemed the trend “disturbifying”, identifying about a dozen and a half examples. Those were simpler times. If The Name Inspector had realized, in all his innocence, just how deep this rabbit hole goes, he might have chosen to live with his comfortable illusions. But let’s face it: The Name Inspector is a red pill kinda guy. So he kept saving new examples of -ify names on his Pinterest “Wall of…
  • Ronald Johnson

    The Name Inspector
    11 Mar 2013 | 4:41 pm
    The Name Inspector has had a hard time writing this post. The reason is a sad one: his father died in January. It isn’t so much that grieving has made it impossible to work. Rather, The Name Inspector has had the impulse to announce this news and to offer some kind of tribute, yet has been hesitant to step out of the safe third-person space he’s created for himself on this blog. But here we go. For this post The Name Inspector is going to be me, and I’m going to tell you a little about my dad Ronald Johnson, who has influenced me more than I sometimes recognize. Dad was a…
  • Fab is!

    The Name Inspector
    8 Jun 2012 | 11:16 am
    It’s been a while since The Name Inspector did a regular old post on a great name. So you know what’s a great name? Fab, that’s what. As in Fab.com, the daily-deal site that features art prints, t-shirts, jewelry, furniture, and other designy things. At a mere three letters, this name is the ultimate in brevity, but gets a lot of bang for its buck. Fab stands in for two words, both right for the site. One, of course, is the word fabulous, which expresses a superlatively positive opinion, and is frequently uttered, in The Name Inspector’s imagination at least, by…
  • A goy’s guide to the Passover Seder

    The Name Inspector
    6 Apr 2012 | 3:44 pm
    The Name Inspector is about more than just names–he considers himself a sort of cultural ambassador. So he’s setting aside his name inspecting cap for a moment to perform a timely public service. If you Gentiles out there have played your cards right, you may have received an invitation to attend your first Passover Seder this year. Don’t panic! With a little preparation, you can make it through this important ritual without starving or making a complete fool of yourself. Since The Name Inspector’s wife and kids are Jewish, he has a sort of standing invitation to…
 
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    Latest Thinking

  • Weil to Host Inaugural September Cyber Security Briefing

    sdavis
    14 Aug 2014 | 8:56 am
    This fall, Weil Gotshal & Manges LLP will be holding its first September Cyber Security Briefings. Over the course of two days (September 15 and 22), Weil will feature three panels focusing on  the existing cyber security threat and target industries, cyber governance issues facing boards and management, and related cyber insurance issues for directors. The panels will feature Ellen Odoner, head of Weil’s Public Company Advisory Group, and Kyle Krpata, a partner in the Firm’s Private Equity and M&A practices, as well as a premier group of cyber and risk professionals from public…
  • Stefan Hankin on Online Harassment

    sdavis
    13 Aug 2014 | 12:26 pm
    In this LEVICK Daily video interview, Stefan Hankin, the Founder and President of Lincoln Park Strategies, examines an upcoming U.S. Supreme Court decision regarding online harassment and how it will impact the bounds of acceptable behavior on the Web.
  • Bryan Litt on Video Production

    sdavis
    13 Aug 2014 | 12:21 pm
    In this LEVICK Daily video interview, LEVICK Creative Director Bryan Litt discusses the myriad ways in which video breathes life into corporate messaging and takes it a level far beyond traditional content marketing.
  • Texas Supreme Court Guts Minority Shareholder Oppression Claims

    sdavis
    29 Jul 2014 | 9:43 am
    By Kevin LaCroix on July 15, 2014 Originally posted in Director and Officer Liability. On June 20, 2014, the Texas Supreme Court issued its opinion in Ritchie v. Rupe, in which the Court addressed the rights and remedies of minority shareholders of Texas companies. In the following guest post Kara Altenbaumer-Price, Vice President, Management & Professional Liability Counsel for USI Southwest / USI Northwest, takes a look at the decision and analyzes its implications. I would like to thank Kara for her willingness to publish her post on this site. I welcome guest post submissions from…
  • William Cunningham and Tony Cord on Equity Crowdfunding

    sdavis
    24 Jul 2014 | 8:53 am
    In this LEVICK Daily video interview, DC Innovates Chairman Tony Cord and National Crowdfunding Services Managing Partner William Cunningham discuss a powerful new option for companies and individuals to raise money. Crowdfunding is democratizing access to capital, enabling small businesses and even large companies to spur innovation and make the most of the opportunities at hand.
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    The Fresh Peel // Ripe Brand Strategy. Juicy Insights and Trends.

  • IKEA Hypnotizes Shoppers Into the Future #IKEAtimetravel

    Chris Wilson
    20 Aug 2014 | 10:17 am
    IKEA probably isn’t a brand that you think of when you think of extreme or edgy when it comes to advertising, but their latest campaign exactly that. The brand teamed up with hypnotist Justin Tranz to hypnotize young couples and then guide them through a journey into their future. The whole thing is entertaining and well… a little weird. You’ll have to watch it for yourself and let us know what you think! And be sure to lookout for yoga instructor George the next time you are in IKEA.
  • Interview with 46 Rules of Genius Author Marty Neumeier

    Chris Wilson
    9 Aug 2014 | 7:55 am
    Marty Neumeier’s professional goal is to bridge the distance between business and design. As an advocate for creative thinking and innovation, Marty has published a must-read collection of quick read “white-board” books on branding, creativity and innovation, starting in 2003 with The Brand Gap, followed by Zag, and then The Designful Company. In 2013, Marty published Metaskills: Five Talents for the Robotic Age, which departed from the quick-read format, diving deeply into the future of workplace creativity. Marty’s latest book, 46 Rules of Genius was written as…
  • Simple Steps to Make Branding Work for You

    AC
    10 Jul 2014 | 8:29 pm
    Marketing and branding products goes beyond just creating a clever slogan and a few good ads for print and web. What many startups tend to forget is that branding is a big part of the deal as well. Perhaps this is because these new companies do not really understand the branding concept. Here are a few simple steps to making branding work for you: Create a Lasting and Compelling Logo Naming the company or products goes a long way, and so does the logo that’s attached to it. You want the logo to be memorable, yet also leave a lasting impression on the memory of anyone who sees it. Some…
  • Selecting the Right E-commerce Plug-in For Your WordPress Site

    AC
    1 May 2014 | 5:31 am
    Having your own website is a dream come true. You like WordPress and because it’s cheap, you’ve used it to set up your website. The entire process was simple and easy and your website is ready to go in under a week. You are happy with how it looks and how fast the website loads and its appearance. You can finally upload your products for sale and you can’t wait to see how much business you can make. But wait, before all this happens, don’t you have to select an ecommerce plug-in for your WordPress site? Yes, You Do Need an Ecommerce Plug-in The website Web-savvy-marketing states that…
  • Is All Press Good Press? Making Reporters Fall in Love with Your Startup

    Ivan Serrano
    20 Mar 2014 | 7:40 pm
    In the world of small business marketing, consumers tend choose one product over another solely because of how recognizable a brand is. While an off-brand product will usually be less expensive, many would rather spend the extra cents (or dollars) for a better known product. So how can you get your own brand to stand up to the competition? It’ll take much more than a bold logo and pretty packaging, as building a brand is essentially developing an identity– one that is not like anyone else’s. In order for a brand to succeed, you need to convey experience, engage with your customers,…
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    brandchannel.com

  • Heroes Among Us: Amid Superhero Frenzy, Brands Elevate the Ordinary

    20 Aug 2014 | 4:47 pm
    Superheroes are among us, and it's never been more apparent than it is now, with what seems like a new superhero film in theaters every six months. Why this resurgence? As varied as they are, it’s a fact that their main superpower is to instantaneously convey the absolute morality, justice, enhanced physical abilities, as well as a very distinctive sense of fashion that we all crave.  Over the past decade, the film industry has borrowed heavily from Marvel and DC Comics' catalogues to produce dozens upon dozens of superhero flicks, from the blockbuster Iron Man franchise to the…
  • McDonald's Searches for a New Positive with More Menu Options

    20 Aug 2014 | 2:41 pm
    Everything seems to be sticking to McDonald's these days. There was the food-safety scandal in China last month, and now the chain's very ubiquity has hurt it as the local, franchisee-owned McDonald's at the epicenter of the racial strife in Ferguson, Mo., has become unwitting headquarters for much of the back-and-forth in the building drama there. Maybe that particular problem for McDonald's will pass quickly, but the beleaguered chain is continuing to battle its long-term challenges, ranging from the junk-food image of its menus to flagging sales growth to still-growing competition. At…
  • Never Mind Millennials—Gen Z May Be the Hardest Marketing Nut to Crack

    20 Aug 2014 | 1:13 pm
    Step aside, Millennials, because Generation Z is here to steal the spotlight in social, marketing and advertising from their elders. Born after 1995, Gen Z accounts for 25.9 percent of the US population and contributes $44 billion to the US economy. The group of aspiring entrepreneurs are no strangers to using social media for research, including collaborating with classmates online. According to research from Marketo, more than 50 percent use YouTube for research projects, and 72 percent of current high-schoolers say they want to own their own businesses while 76 percent aspire to…
  • Sir MYX a Lot: Nicki Minaj Just Changed Music Video Product Placement

    20 Aug 2014 | 10:33 am
    Nicki Minaj just took product placement to a very obvious, yet artistic level.   The artist's new music video for "Anaconda" drops the beat and an impossible-to-miss product placement for fruit-infused single serve Moscato brand MYX Fusions. Sure, the video—already crossing the 2 million-views threshold after just 24 hours—does the typical shot of the bottle thing. But, like the rest of the video itself, it then goes over the top. It's no surprise, considering Minaj is part owner of MYX and just the latest musician to shoehorn a signature beverage into a song and video.[more]…
  • Starbucks Goes Four-Wheeling to Bring Brew to College Campuses

    20 Aug 2014 | 9:54 am
    Some college students heading back to campus in the coming weeks will be greeted by a new classmate—Starbucks.  The cult coffee purveyor is rolling out three brew-serving food trucks at James Madison University in Virgina, Coastal Carolina University in South Carolina, and Arizona State University, which previously partnered with the brand on its education efforts. The trucks will be operated by Aramark, whose recent survey of college students showed Starbucks to be the No. 1 preferred brand for coffee, according to Bloomberg Businessweek. While the three selected campuses already…
 
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    Logo Design Blog

  • Why your brand identity needs professional logo maker

    Ben Johnson
    18 Aug 2014 | 5:05 am
    Your brand logo represents your entire brand and marketing collateral. Without a professional, unique and creative face there is no chance that your brand appeals and attracts your customers, regardless of the fact that you have invested heavily in the advertisements. Your brand logo is the classification and explanation of your business concept. Act professionally  [ Read More ]
  • Free logo generator: the major cause for a poor brand identity

    Ben Johnson
    15 Aug 2014 | 6:20 am
    Designing brand logos is a serious job because it gives your business recognition, identity and a face. You seriously don’t want to mess with your brand face because this way you easily lose your customers and don’t get any competitive edge in the market.  You can make things go out of your hands yourself by  [ Read More ]
  • Christmas a holiday for everyone to enjoy!

    Ben Johnson
    12 Dec 2013 | 11:24 pm
    Christmas is right around the corner and right after Christmas we have New Year waiting for us, December is the month of holiday, family reunion, friend’s reunions, family time, relaxation etc. It is also the time when most of the businesses have their profits at the peak with maximum sales and sale out.  It is  [ Read More ]
  • Your Company’s Logo Design and Website Design are your most worthy internet marketing tools

    Ben Johnson
    29 Nov 2013 | 3:03 am
    The first building block for designing the face of any new brand is its logo. To make it simpler it’s a little symbol or sign that carries a lot of meaning and weight of the company. These visual design symbols are very important because they are the most effective tools that allow others to distinguish  [ Read More ]
  • The Countdown to Black Friday BEGINS!

    Ben Johnson
    20 Nov 2013 | 3:10 am
    Have you planned anything for Black Friday yet? Black Friday is a crazy cool day on the internet it’s a treat for web marketers, where they can interact with all their customers by giving discounts and earning them too!  It is just like Super Bowl, so cool that it get discussed everywhere and creates a  [ Read More ]
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    yinkaolaito.com - the branding gavel, brand communication expert, nigeria brand consultant, social media expert

  • We are still the best customer service provider- GTBank’s Team

    yinkaolaito
    5 Aug 2014 | 5:56 am
    In our previous posts, especially this, we did mention some of the initial outstanding pioneering works GTBANK digital media team introduced into Banking industry in Nigeria. It was based on this we asked the question if the bank is losing its grip. We also examined the impact of the last weekend’ s approach in the […]
  • Online crisis: 5 things you must guard against, case study of GTBank Nigeria

    yinkaolaito
    2 Aug 2014 | 1:33 pm
    Crisis time is not usually the best of time for anyone. Not to talk of a front line brand whose name is already a household name. During crisis time, emotions may reign supreme over the voice of reason if we do allow. Many communication experts who had been there can attest to this. That is […]
  • Banks in Nigeria: has GTBank lost it?

    yinkaolaito
    1 Aug 2014 | 12:34 pm
    Guaranty Trust Bank is one of the leading  new generation Banks in Nigeria. With efficient and highly professional staff when it started operations. It has pioneered many of the modern changes in Nigeria’s  banking industry in Nigeria. One remembers with nostalgic feeling the leading role it played in the digital media use among the banks […]
  • Dangers of intern as digital Manager: A case study of US Embassy in Ghana

    yinkaolaito
    31 Jul 2014 | 4:45 am
    Twitter has been and will continue to be a versatile communication tool for any forward looking organization. Its ability to be used as ongoing briefing, communication tool with  immediate feedback has been one of its major benefit. More importantly, an organization can reach Millions of people within seconds than any other forms of media tool. […]
  • Public relations implication of selling half truth- Case Studies

    yinkaolaito
    28 Jul 2014 | 12:25 pm
    Our world is filled with dog eats dog lifestyle and attitude. Every day we see people who turn around to speak evil of their close friends just because of little misunderstanding for now. Many forget that a little misunderstanding or hurt today may not carry same weight tomorrow. When we consider law of time perspective, […]
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    We First Blog

  • Cultural Leadership: How to Command Attention on a Global Scale

    Simon Mainwaring
    20 Aug 2014 | 11:59 am
    In our latest G+ hangout, Leveraging Cultural Conversations to Build Your Brand, Community, and Impact, we spoke with Aaron Sherinian, VP of Communication and PR for the UN Foundation (and one of our fantastic speakers at our upcoming Brand Leadership Summit) about how organizations can become leaders in cultural conversations and build movements. While it’s very easy to get lost in the executional strategies of social technology tools, marketers are now being challenged at a higher level: to engage consumers and citizens in ways so they feel that your brand is meaningful and relevant to…
  • Live G+ Hangout: Leveraging Cultural Conversations to Build Your Brand, Community, and Impact

    Simon Mainwaring
    7 Aug 2014 | 10:48 am
    As society expects companies to be more responsible and demands demonstrable impact from both the private and non-profit sector alike, the smartest organizations are stepping up to lead cultural conversations and partner with other brands and leaders. If you are interested in learning how organizations can identify and become leaders in cultural conversations and build movements, please join We First and the UN Foundation on August 11th for a free Google+ Hangout: Leveraging Cultural Conversations to Build Your Brand, Community, and Impact. You’ll hear from: -Simon Mainwaring, Founder and…
  • How Brands And Consumers Build A Sustainable Future

    Simon Mainwaring
    31 Jul 2014 | 11:17 am
    A study by Mckinsey and the CECP, Shaping the Future: Solving Social Problems through Business Strategy,  lays out four alternatives for our future: 1. Corporations respond to expectations for greater social responsibility and government allows corporations to voluntarily meet these expectations. 2. Corporations try to adopt socially responsible practices but customers don’t trust them, so government and NGO’s stop partnering with them creating bifurcated capitalism. 3. Companies refuse to work for global change, forcing government regulations and adding to expenses and fuelling…
  • How Coca-Cola Brings New Life Into Its Bottles And Brand

    Simon Mainwaring
    22 Jul 2014 | 11:59 am
    Coca-Cola is currently rolling out an innovative and environmentally responsible initiative called Coca-Cola 2nd Lives, starting in Vietnam and then expanding across Asia. At the heart of this effort is the intent to give their disposable bottles a second life that is meaningful, adds value to the lives of customers, and also avoids those bottles becoming yet another addition to landfills. As you see from the video, the idea is to sell kits that allow people to use the bottle in a variety of ways once they have finished drinking the product. Not only is this an incredible opportunity for…
  • What The Lego PR Crisis Can Teach You About How To Protect Your Brand

    Simon Mainwaring
    17 Jul 2014 | 11:34 am
    Much has been written about the impact of social media on marketing and the demand for greater transparency and accountability from brands. The business landscape is now littered with examples of its impact from the ousting of high profile CEO’s at companies like Abercrombie and Fitch, American Apparel and the LA Clippers, to brands mitigating the risk of consumer activism by changing their products including CVS, Chick-fil-A, and Subway. The level of accountability now demanded of brands is only getting higher. Brands are now under siege from watchdogs that will not only hold you…
 
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    Executive Resume Branding

  • 3 Ways You Deflate Your LinkedIn Professional Headline

    Meg Guiseppi
    12 Aug 2014 | 3:46 am
    3 Ways You Deflate Your LinkedIn Professional Headline is a post from: Executive Resume Branding Many of the LinkedIn profiles of potential c-suite clients I review have not been touched by human hands. The LinkedIn member has not changed the default headline automatically populated for this spot, based upon their current, or most recent job title. A headline like “CIO at XYZ company” may or may not work for them. Not only is your headline one of the first things people will see on your profile – second to your photo – it’s the thumbprint first impression that’s carried along…
  • Executive Job Search: How Networking Gets The Job

    Meg Guiseppi
    5 Aug 2014 | 4:02 am
    Executive Job Search: How Networking Gets The Job is a post from: Executive Resume Branding It’s time you faced it, if you haven’t already. You’ll probably have to do a lot of networking to find and land your next gig . . . unless you’re very, very lucky. So, get your head out of the job boards and stop wasting so much time sending your resume out in response to online job postings. Did you know that, although the vast majority of job seekers use job boards to find jobs, only a very small percentage, maybe around 5%, will land jobs directly through them? First things first. Don’t…
  • Oh No! My LinkedIn Profile is Missing!

    Meg Guiseppi
    29 Jul 2014 | 5:38 am
    Oh No! My LinkedIn Profile is Missing! is a post from: Executive Resume Branding   Think it could never happen to you . . . your LinkedIn profile could never go missing? Try Googling this phrase: linkedin profile disappeared I found nearly 500,000 results, for people whose profiles went missing, and suggestions for fixes. Did you know that LinkedIn can shut down your account, at their discretion? According to LinkedIn’s User Agreement: “We may modify, replace, refuse access to, suspend or discontinue LinkedIn, partially or entirely, or change and modify prices prospectively…
  • Are You Self-Googling Once a Week . . . Or Ever?

    Meg Guiseppi
    23 Jul 2014 | 4:05 am
    Are You Self-Googling Once a Week . . . Or Ever? is a post from: Executive Resume Branding   In executive job search, you need to build and safeguard your online personal brand and online reputation. Hopefully, you know that executive recruiters and hiring decision makers at your target companies are Googling your name, once they’ve put you on their list of potential good-fit candidates. Your search results can be the deciding factor in whether they reach out to you, or cross you off their lists. If you don’t self-Google, you’ll never know what they’re finding.
  • How to Connect on LinkedIn with Strangers . . . and Get Action

    Meg Guiseppi
    16 Jul 2014 | 5:10 am
    How to Connect on LinkedIn with Strangers . . . and Get Action is a post from: Executive Resume Branding   Networking your way into companies you’re targeting in executive job search is the best way to land a great-fit job. That means getting back in touch with those you’ve neglected – as so many of us do when we’re busy in our professional lives – and connecting with new people, to expand your network. LinkedIn is made for just that purpose. Specifically, you need to bring the following into your LinkedIn network . . . and keep you and your personal brand top of mind with…
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    SimpliFlying

  • What’s Common Between Social Media Content Strategy and TV? Featuring: A Spanish Airline that Really Knows its Stuff

    Marco Serusi
    19 Aug 2014 | 2:18 pm
    Social media platforms are starting to look a lot like TV channels. And, no, we are not talking about videos. TV channels make most of their money from advertising, yet most of their efforts are focused on content that cost them money. The reason for this apparent paradox is very simple: users are free to change channels and watch whatever they please. They are not there to watch advertisements. A small dose of advertising is the price they are willing to accept in exchange for content. Social media, as far as brands are concerned, works in the exact same way. Users are happy to follow or…
  • AIRPORTS – SimpliFlying Awards for Excellence in Social Media Airports 2014

    Li Guen
    17 Aug 2014 | 11:45 pm
    SimpliFlying Awards 2014 for Airports SimpliFlying researches over 600 airlines and airports every 60 days and airport marketing is certainly picking up pace in recent years. The SimpliFlying Awards for Excellence in Social Media Airports 2014 honour airports that push the frontier of innovative marketing in this age of connected traveller. Key Dates: Shortlisted airports will be announced on Aug 21, 2014 Shortlisted entries will be put up for public viewing and voting on Sep 5, 2014. Top 3 per category will be announced in early October and invited to present their entries at the ACI…
  • Announcing the Best Airlines in Social Media at SimpliFlying Awards 2014 – Top 3 Finalists

    SimpliFlying
    13 Aug 2014 | 1:36 am
    Thank you for supporting the SimpliFlying Awards 2014 with all your votes! After receiving almost 40,000 votes from the public (making up 30% of total score) and judging by our highly-esteemed jury (making up 70% of total score), we are pleased to announce the Top 3 Finalists for our airline categories in this year’s SimpliFlying Awards 2014.   First up for the special category of ‘Most Creative Campaign by Airline’, where we are announcing the overall Winner. Congratulations to Turkish Airlines for a phenomenal job they have done with their Kobe vs Messi…
  • Responsibility on Social Media: 4 Ways Audiences can Make Crisis Communications Easier for Brands

    Shubhodeep Pal
    6 Aug 2014 | 1:27 pm
    This is Part Two in a two-part series on social media crisis management and responsible sharing. Read the first part: 3 Lessons for Content Managers. Social media is fraught with dangers of misinformation, panic mongering and, often, sheer malice. It is pertinent, therefore, more than ever before, to address responsibility on social media. Recently, we published an article in which we argued that, given the increasing importance of social media for crisis communications, it was imperative that content-marketers and social marketing experts exercise discretion in the immediate aftermath of a…
  • SimpliFlying In The News – July 2014: Aviation Marketing Insights in Wall Street Journal, IBTimes, Tnooz and more

    Li Guen
    30 Jul 2014 | 7:05 am
    The world was shaken this month when MH17 flight was shot down when flying over a conflict zone in Ukraine. This was the second mega crisis that Malaysia Airlines had to deal with in less than four months. As the investigations go on to uncover facts of the incident, many in aviation industry are contemplating what will happen to the Malaysia Airlines brand, even though it fared much better in its communications and handling of this matter as compared to the MH370 incident. “In aviation, brand perception is uniquely important and often linked to safety,” said Shashank Nigam, CEO of…
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    Unbound Edition

  • Newcastle Asks Fans For Marketing Help

    Davis Brand Capital
    20 Aug 2014 | 10:30 am
    Newcastle Brown Ale is soliciting photos from its fans that the beer brand can digitally manipulate and turn into ads. While the brand is not the first to crowdsource its advertising content, “Newcastle definitely is the best at turning those photos into obvious, exaggerated, poorly executed ads,” the company says, tongue in cheek. The effort, called #NewcastleAdAid, was introduced earlier this week in a 90-second video on Newcastle’s Facebook page and onTwitter.
  • CMOs Should Be Responsible For Revenue, Too

    Davis Brand Capital
    20 Aug 2014 | 10:26 am
    The most effective, and valuable CMOs of the future will also be responsible for revenue, including direct sales and channel sales. I challenge any CMO in the industry to defy that prediction. In the past, marketing was a cost center, but more recently it has transformed to be a business driver. When the economy went south and costs needed to be cut, marketing was always the first thing to be reduced. These days we operate in a different world – a world of accountability. In a cluttered marketplace, where consumers are “in control,” marketing can be the difference in driving a consumer…
  • The World’s Most Innovative Companies

    Davis Brand Capital
    20 Aug 2014 | 10:22 am
    The companies that top this ranking follow a consistent playbook. Find out how it works and why Marc Benioff and Salesforce are no. 1 for the fourth year in a row.
  • McDonald’s Names First U.S. VP of Digital

    Davis Brand Capital
    20 Aug 2014 | 8:05 am
    McDonald’s named Julia Vander Ploeg as its first VP of digital in the U.S., as part of its continuing efforts to strengthen its digital presence. Ms. Vander Ploeg will report to the chain’s chief digital officer, Atif Rafiq, who joined the company in October. A spokeswoman said Ms. Vander Ploeg will lead “digital strategy efforts on several fronts — such as enhancing our customers’ restaurant experience, more relevant ways to share our story and how customers engage with our brand.”
  • Wells Fargo Launches Accelerator To Promote Innovation In Financial Services

    Davis Brand Capital
    20 Aug 2014 | 6:18 am
    Wells Fargo on Wednesday announced the launch of its first accelerator program, which will provide funding and mentorship to young companies aiming to pioneer new financial services technology. The bank will guide three startups in its inaugural class, offering them mentorship in an attempt to prepare them to one day serve as vendors. Each company receives between $50,000 and $500,000 for participating in the program, but unlike other existing accelerator programs, Wells Fargo’s program allows startups to remain non-exclusive.
 
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    Brandtelling

  • Is your brand showing its true colors?

    Arthur Germain
    14 Aug 2014 | 9:31 am
    The folks at Column Five and Marketo have developed a fantastic infographic (below and link) depicting why you should care about your brand colors. Often the colors that a brand selects can appear a bit random. “I like blue, so let’s use blue!” But there is psychology behind color choice and certain industries — whether due […]
  • What does Google think about your content marketing?

    Arthur Germain
    29 Jul 2014 | 11:27 am
    Whenever I discuss content marketing — inbound linking to high-quality content to drive greater prospect engagement and convert prospects into marketing qualified leads (MQLs) —  I am asked the same question:  What does Google think about your content marketing? Interestingly enough, Google is pretty clear and they have developed a list of the things their complex […]
  • Does your brand message sound like a parody?

    Arthur Germain
    21 Jul 2014 | 5:16 pm
    Weird Al Yankovich is a master of parody. In his hands (mouth) it becomes an art form. Just listen to the phrases in this song — common enough to be recognized by all marketers. You begin to recognize why differentiation — actually thinking, behaving and speaking about your brand differently — is so important. Because, […]
  • Hiut Denim really gets Brandtelling

    Arthur Germain
    6 Jul 2013 | 10:26 am
    I was not familiar with Hiut Denim from UK until I stumbled across their website. It is authentic and tells a strong, purposeful story on every page and post. The website copy is written in the first person and each page and post pulls you further into the site and their story. I can almost hear […]
  • Who does your brand serve?

    Arthur Germain
    27 May 2013 | 7:20 pm
    You may be a business man or some high degree thief They may call you Doctor or they may call you Chief. But you’re gonna have to serve somebody, yes indeed You’re gonna have to serve somebody, Well, it may be the devil or it may be the Lord But you’re gonna have to serve […]
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    GIRVIN | Strategic Branding Blog

  • 7 YEARS: The iPhone and Vogue

    Tim
    19 Aug 2014 | 8:30 am
    PRODUCT STRATEGY, INDUSTRIAL DESIGN, FASHION, AND THEIR INTERTWINEMENT I was thinking about my relationship with the micro-camera, which — for years, that was a folio of 10s of 1,000s of photographs. After clearing out my files, and reducing the collections, I’m still storing about 60,000 photos on my drive, and about 6,000 on my iPhone. Then I got this daily updating e-Blast from CondéNast. Some GIRVIN notes, earlier. 6.29. Sharing that telling. There are 7. Here’s the blast reach from Vogue: Burberry iPhone 5/5S case in deerskin and vinyl with flowers, $365 us.burberry.com Beats by…
  • Icelandic design

    Tim
    14 Aug 2014 | 8:30 am
    Exploring Design | Culture | Place: Iceland and a Graphical History In the journey of anyplace, anywhere, there is a re-counting, as you walk back in time, you count your moments and you gather up your steps, in recounting. And sometimes that striding will take you back to your beginning. In my work with students, designers and workshop participants, human brands, I find that a search for patterning — the life points of powerful personal discoveries is compelling. In studying the sequence of your life, what points of compulsion and flowering interest emerged? When did your heart and mind…
  • THE QUEST FOR HEAT | ICELAND

    Tim
    12 Aug 2014 | 8:30 am
    THE VOLCANIC IMPETUS. ONCE IN MY LIFE, I’D TRIED TO BUILD A PLAN TO RUN [HIKE AND SUMMIT] THE VOLCANIC CIRCUIT ON JAVA, THE GREAT ISLAND OF INDONESIA — TO HIKE THE SPINE OF ONE OF THE GREATEST VOLCANIC ARRAYS IN THE WORLD, THE SO-CALLED “RING OF FIRE.” I hiked a cluster of cinder-coned mounts on Bali, and nearly reached the Summit of Merapi, with the challenge of its completion was restricted by the spirit guardian and spirits of the mountain which, as well, was in active eruption. When I was a kid — my deep memory of a favorite movie was “Krakatoa.” My follow-up fave — the…
  • You Shall Seek, and You Shall Find

    Tim
    7 Aug 2014 | 8:30 am
    And In Your Search, What Have You Seen? I was thinking about people that I’ve talked to — to learn more about their history. Not what they’re doing, what their job is, but rather — where have they been, and what have they seen? Scene, seen? [Image above: T R A I L E R Ridley Scott | Bladerunner | Warner Brothers, 1982] In my quest for talent, brilliant minds and marvelous ideas, what I look for in résumés is never so much their storied educational institutions, where they’ve studied, as much as — what have they experienced, and what have they seen? And their drawing, writing and…
  • Magical Alphabets: Mystical Letters, Meaning, Voice and Message

    Tim
    5 Aug 2014 | 8:30 am
    The Alphabet and Evocation; drawing the letter; voicing the calling. I got a note from some friends at the Oxford English Dictionary. It was about this word: “abracadabra” — and perhaps you’ve got the same one, since you might have friends there too. Earlier in my life, studying the history of words, their scribed and scratched letterforms culled from the lairs of ancient alphabets and their applications to the papyri, the parchments, the books and the stones, the real key would be about the ligature of synchronizing historical references — the actual “use” of the word to…
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    Sparks

  • Healthcare marketers: ready to compete against Walmart?

    Eric Brody
    12 Aug 2014 | 3:57 pm
    Coming to a town near you, it’s a Walmart primary care clinic. You can read the story here at Forbes - Health Care For $4: Are You Ready For Walmart To Be Your Doctor. With more than a hundred hospital-leased “retail clinics” already across their stores, these new fully owned primary care...
  • Healthcare system branding: the anatomy of 3 recent efforts

    Eric Brody
    2 Aug 2014 | 10:09 pm
    Interesting article on healthleadersmedia.com – Anatomy of 3 Health System Rebranding Efforts – providing the backstory of three recent initiatives. For each of these efforts, author Marianne Aiello seeks to answer “why the name change”, “what’s the marketing strategy”(which really just nets down to tactics) and “what does it mean for patients.”...
  • The fusion of health and fashion: Tory Burch and Fitbit

    Eric Brody
    24 Jul 2014 | 5:06 am
    In yet another mash-up of categories, designer Tory Burch has partnered with fitness-tracker brand Fitbit to introduce a Tory Burch for Fitbit accessories collection. James Park, CEO and co-founder of Fitbit stated that “from day one, we’ve known that the form factor is crucial to creating a health and fitness...
  • The explosive opportunity of marketing to boomers

    Eric Brody
    22 Jul 2014 | 5:16 am
    Good article – The Wisdom of Marketing to Aging Boomers – on thefiscaltimes.com. More hard evidence on why marketing to boomers makes good business sense: 1. By 2017, Americans 65+ will control 70% of the disposable income in this country. 2. These same millions of people are today responsible for...
  • What healthcare marketers can learn from Heineken

    Eric Brody
    14 Jul 2014 | 6:08 am
    Big insights, ideas and lessons learned can (should) always be found by looking outside our categories. Case in point for healthcare marketers, here’s a good article from the President and CEO of Heineken on fastcompany.com – How Heineken Discovered Its Niche In An Overcrowded Market. If you don’t have time...
 
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    Profitable Growth

  • Go Away to Come Back; Business Lessons From Seven Continents.

    Andy Birol
    14 Aug 2014 | 8:22 pm
    Is the idea of leaving your business as well as your country to see the world absurd? As business owners, we are heads-down focused on our business and driven to make it better. Leaving our business is inconceivable. Or is it? Remember back to your childhood. On sunny days, Mom and Dad made you go outside and play. Before there were play dates, you went to a field with your friends and a ball and decided, what game would you play? Whose team were you on? And what position would you play? Wasn’t it fun? Now that you’re the boss, it doesn’t have to be a summer day. You can get…
  • How to Keep Customers for Life

    Andy Birol
    14 Aug 2014 | 8:11 pm
    By Dan Janal President and Founder PR LEADS Everyone knows it costs less to keep a customer than to sell to a new prospect. Yet, so few people know how to keep a customer for life. I’ve build a considerable empire based on retaining customers and I’d like to share my best ideas with you so you can grow your business. You might have the basics covered, tactics like offering superior customer service, and sending hand-written thank you notes. But I’ve found five foundational truths that you must follow if you want to keep your best customers. 1. You have to offer a superior product or…
  • 10 Warning Signs Your Business is Out of Focus

    Andy Birol
    29 Jun 2014 | 2:00 pm
            Article posted in The Business Journals by Andy Birol, Contributing Writer May 14, 2014 Your business strategy is crystal-clear, sharply-focused, and well-versed – or is it? Do your employees, customers, and vendors really know your core competencies? Are you certain everyone understands your plan to achieve your mission and vision? Click here to read more.  
  • How to find a banker who adds value to your business

    Andy Birol
    25 May 2014 | 7:28 am
            Article posted in The Business Journals by Andy Birol, Contributing Writer May 20, 2014 As long as capitalism survives in the United States, there will be bankers and business owners. Whatever the stage of the business cycle, one will need the other more. If bankers are lending freely, there’s a good chance owners don’t need to borrow (and the reverse is true). Click here to read more.                
  • Why your company should avoid venture capital

    Andy Birol
    25 May 2014 | 7:21 am
            Article posted in The Business Journals by Andy Birol, Contributing Writer April 7, 2014 You need capital for your company to grow, but you may want to reconsider venture capital. The basic problem with partnering with venture capitalists is that their need to earn quick, big returns conflicts with your goal of building your business. Growing a company’s customer base rarely enriches a venture capitalist as much as the next round of investors. Click here to read more.
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    Executive Career Brand

  • Stop! Before You Write Your Executive Resume or LinkedIn Profile …

    Meg Guiseppi
    13 Aug 2014 | 5:20 am
    You need to do 3 important things first to prepare. The other day I was speaking with a senior-level executive job seeker in the healthcare industry who said she was not getting much response to her resume. We reviewed it together, and I asked her what kinds of jobs she was targeting, and in which industry. Her answer was one I hear often. “Well, that’s the thing. I know I’m best suited to move into [kinds of jobs], but I’m very interested in several other industries and disciplines, too. My expertise is very broad-based.” She said that, after having her resume written by a…
  • 7 Reasons NOT to Copy Someone Else’s LinkedIn Profile

    Meg Guiseppi
    4 Aug 2014 | 2:56 am
    You see a compelling, branded LinkedIn profile of a job seeker with qualifications similar to yours. It speaks to you. It sounds so much like you. You want your profile to be as good as that. But you’re not such a good writer. You see no reason not to use some of that good writing in your own profile. Not the whole thing, just some of it. Somehow, because it’s right in front of you, online for all the world to see, you don’t think of it as stealing. But it most certainly IS stealing. I see this happening all the time. Just the other day I received invitations to connect on LinkedIn from…
  • How Do I Find a Job in the “Hidden” Job Market?

    Meg Guiseppi
    28 Jul 2014 | 4:04 am
    You’ve probably heard about the hidden executive job market, but do you really know what it is, why it exists, and how to take advantage of it? No one knows for sure how many jobs are unlisted, but it’s estimated to be around 80 – 90%. Why aren’t more jobs posted online? One reason could be that the company has a merger or acquisition pending, keeping them from announcing openings. The main reason is that sourcing and screening candidates online through social networks (especially LinkedIn) is more cost effective and less time-consuming than posting openings online…
  • 3 BIG Mistakes That Screw Up Your LinkedIn Professional Headline

    Meg Guiseppi
    22 Jul 2014 | 4:37 am
    Many of the LinkedIn profiles of potential c-suite clients I review have not been touched by human hands. The LinkedIn member has not changed the default headline automatically populated for this spot, based upon their current, or most recent job title. A headline like “CIO at XYZ company” may or may not work for them. Not only is your headline one of the first things people will see on your profile – second to your photo – it’s the thumbprint first impression that’s carried along throughout all your LinkedIn activities, to help describe and distinguish your value. Post something…
  • How to Network Your Way Into a Great-Fit Executive Job

    Meg Guiseppi
    15 Jul 2014 | 4:18 am
    It’s time you faced it, if you haven’t already. You’ll probably have to do a lot of networking to find and land your next gig . . . unless you’re very, very lucky. So, get your head out of the job boards and stop wasting so much time sending your resume out in response to online job postings. Did you know that, although the vast majority of job seekers use job boards to find jobs, only a very small percentage, maybe around 5%, will land jobs directly through them? First things first. Don’t start your job search without knowing what kinds of job(s) you want and which companies and…
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    InterbrandBlog

  • Interbrand Inspired Month of Service

    18 Aug 2014 | 10:33 am
    In keeping with its annual tradition, during July Interbrand united for its Month of Service as part of Interbrand Inspired – our Foundation. Across the globe, Interbrand provided pro-bono consulting services to inspiring non-profits and social impact startups, in addition to offering hands-on volunteering in local communities. In total, Interbrand ...
  • Vote for Interbrand’s Panels At SXSW 2015!

    13 Aug 2014 | 9:31 am
    Interbrand is excited to announce that we have submitted to SXSW, in hopes of hosting a panel at SXSW Interactive and SXSW Music in 2015 and we need your help to get us there! SXSW, held in Austin, is a three-part conference and festival taking place from March 13th-22nd, consisting ...
  • Healthcare in 2025: Will Your Brand Survive?

    31 Jul 2014 | 8:29 am
    Image: © Kreg Holt for WOBI According to strategy expert Rita Gunther McGrath, the competitive advantage is dead. Any edge your brand has over another will be trumped faster and more furiously than ever before. And in fact, most of the speakers at the WOBI on Innovation conference focused ...
  • World Changing Speaker Series: A Stage for Storytelling and Inspiration

    29 Jul 2014 | 2:12 pm
    Interbranders gathered to watch Yash Egami, Director of Content at The One Club, as he spoke about new trends in advertising, design, and digital. Interbrand New York picked up the World Changing Speaker Series right where it left off last year, by bringing in front-runners from a variety of industries. The series ...
  • Closing The Gap: Embedding CSR into the Everyday

    25 Jul 2014 | 8:38 am
    From more sustainable sourcing to social innovation, companies are doing more every day to create positive social change and sustainable solutions—and consumers are increasingly “rewarding” brands that take social responsibility seriously.    Super Market News reports that American supermarket chain, Safeway Inc., has made great strides in its efforts to ...
 
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    Marsdorian.com

  • I couldn’t find the book that I wanted to read, so I did this…

    MarsDorian
    28 Jul 2014 | 8:06 am
    One thing frustrated the bajookas out of me. I bought a Kindle about three years ago and drooled over the fact that the world’s greatest ebooks were now only a click away. I was one hundred percent YAY. But within a few months, I felt more like MEH. Why ? Because the more ebooks I read, the more I realized I couldn’t find the stories that were written for me. Where were the books of the internet generation ? Where were the books written for ADDs like me who liked to read but couldn’t be bothered marching through big chunks of text and endless chapters. Where were the interesting,…
  • How I make more money doing less work : The lazy way to my freelance success revealed

    MarsDorian
    30 Apr 2014 | 1:27 pm
    I was aiming for a better headline, but frankly, I was too lazy, so I opted in for some wannabe linkbait. But fear not. This article really is about lazy-fying your online presence, because if you’re working too hard, you’re probably doing it wrong. The hardest I ever worked was when I was poor. Here’s where I’m coming from, and it’s not Mars. Truth is, I’m an introvert, and I don’t like to do a lot of external ‘stuff’ for my business. I don’t like handing out biz cards, going to live events and tooting my horns. It’s. Just. 2. Much. Work. I’m happy as a hippo sitting…
  • Freelancers beware : You don’t need to be the best in the world (Here’s what you really need)

    MarsDorian
    19 Mar 2014 | 11:54 am
    I remember the moment I proudly proclaimed, “I’m going to create my own creative online biz.” One of my friends turned milk-powder pale and said, “Dude, you have to compete with the whole world online. You’ll stand no chance.” Not only did I unfriend him later, but I also smelled the BS behind this statement. But I was such a noob back then I didn’t know why it was wrong. Now I know, and I’m going to share it with you. I remember Seth Godin saying that you need to be the best in the world at what you do. And for a long time, I used to believe it. Because I was a Sethaholic…
  • How to get damn good at your craft

    MarsDorian
    27 Jan 2014 | 9:12 am
    If you’re anything like me, you’re interested in perfecting your skill. Interested in getting so good that people CAN’T ignore you. (imagine your preferred client throwing dollar bills at the screen, shouting “Shut up and take my money !’) In this post, I’m going to share my tips of leveling up your craft so you can survive and even thrive in your creative career. But first, let me tell you where I’m coming from. Some people look at my illustrations / designs and say, you’re one heck of a talent. I hate that, because it makes me look like a wunderkind that popped out of my…
  • 8 trends that will drastically change your future (digital) life

    MarsDorian
    4 Dec 2013 | 12:51 pm
    hello fellow creative crusader and time traveler The end of the year is nigh, which is a perfect opportunity to write about the future, heh. I believe that if you want to stay relevant in your online biz, you should anticipate the future to see where the puck may go. It will open your mind for new possibilities and remind you to adapt to, or better, anticipate changes. I’ve written a prediction post about the blogpost in 2020, and I’m now doing the same for our online world. Whether or not you’re ready for the future, the future is ready for you. Here are my 8 predictions for the next…
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    The Online Community Guide

  • Finding Interesting Stories About Members

    Richard Millington
    19 Aug 2014 | 11:30 pm
    Following from yesterday. It's hard to find interesting stories about your members. If you're having a slow day, here are a few tips: 1) Ask 5 members what they think about a topical issue, publish the results in an article. 2) Research your member's LinkedIn profiles. Look for anything that makes an interesting story. One CommunityGeek member went from an account executive to a director of community within 18 months. That sounds like an interesting story. Another did a community of practice for Enron. It's not hard to dig up interesting stories. 3) Take news from…
  • Looking For News About The Community Space?

    Richard Millington
    18 Aug 2014 | 11:30 pm
    Many of you know this already. If you're looking for news about the community space, try the news page of CommunityGeek.  It's devoid of fluff and opinion posts. We have enough of both. It's purely a place to get news about what's happening in the community space.  Try it: https://communitygeek.com/news. On October 29th to 30th, the world's top 250 community professionals are going to SPRINT in San Francisco. Will you be one of them? http://sprint.feverbee.com
  • Persuade Members They Can Make Unique Contributions

    Richard Millington
    17 Aug 2014 | 11:30 pm
    Here's the most persuasive tip I know to getting a member to participate.  Persuade the member that their unique skills, experience, and expertise, can be useful to the community.  If you can convince each member of that, you will find the majority of them participate.  You can't automate this. It goes deeper. It means having volunteers who do some research on new members, tell them what skills, experience, and expertise would be useful. Then guide the member to a place where they can put those assets to work.  On October 29th to 30th, the world's top 250…
  • Unique, Shared, Experiences

    Richard Millington
    14 Aug 2014 | 11:30 pm
    Back in 2012, I invited a group of new friends to watch the chess boxing world championships conveniently hosted in London.  Frankly, it's a ridiculous sport (it was created by a cartoonist). But it's a fun event to watch.  Since then we've jokingly shared the latest chess boxing news with one another. We mourn the retirement of our favourite world champions. We get excited when a title changes hands.  As dumb and frivolous as this sounds, it's actually tightened the group considerably. We have a unique, shared, experience that has created in-jokes and a…
  • Would Your Company Like To Reach Thousands Of Community Professionals?

    Richard Millington
    13 Aug 2014 | 10:30 pm
    We've decided to change how event sponsorships work.  Most sponsors get a crummy deal. They get a few mentions, a tiny exhibition space, and maybe some polished material in gift bags.  This rarely converts into sustained awareness, leads, or new customers.  We've decided to change that. We've spoken to about two-dozen of you to find out what the dream sponsorship opportunity would look like. Then we've compilled that into one document for our SPRINT event.  If you want to reach 10k+ community pros, this might be useful:  http://bit.ly/1psrQTd. All…
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    Personal Branding TV

  • Dorie Clark Interview – Reach Personal Branding Interview Series

    reachproducer
    27 Jul 2014 | 8:20 pm
    Reinventing You: Define Your Brand, Imagine Your Future Click the microphone to download the audio replay >>> Are you where you want to be professionally? Whether you want to advance faster at your present company, change jobs, or make the jump to a new field entirely, the goal is clear: to build a career that thrives on your unique passions and talents. But to achieve this in today’s competitive job market, it’s almost certain that at some point you’ll need to reinvent yourself professionally.   This interview is sponsored by: Harvard Business Review and Forbes…
  • Executives – Create Your Video Bio

    Regina
    7 Jul 2014 | 9:23 pm
    Here’s a how-to video for creating a video bio that William Arruda produced for videoBIO. It gives executives the step by step plan for using video for personal branding.
  • Jeremiah Gardner Interview – Reach Personal Branding Interview Series

    reachproducer
    28 May 2014 | 2:12 pm
    How Lean Brand Development is Changing the Game Click the microphone to download the audio replay >>> The Lean Startup methodology has taken the world by storm. With the concept credited to Eric Ries in 2011, the term “lean” refers to an expedited and waste-free solution to launching a startup company. The lean method can reduce the market risks and sidestep the need for large amounts of initial project funding and expensive product launches and failures. If the lean philosophy works to more effectively launch a product, could the same philosophy work to launch a brand? Our guest…
  • Commercial Break: HoneyMaid – This is Wholesome

    Regina
    8 Apr 2014 | 12:51 pm
    HoneyMaid – This is Wholesome I love this commercial because: Branding is about taking a stand knowing not everyone is going to agree with you. Strong brands often repel as well as attract. The other thing I love about this ad is that Nabisco knew that there could be controversy and was prepared. They followed up – after some negative feedback on Twitter – with this YouTube video that has been seen by over 3Million people. Talk about maximizing value from one marketing campaign! This ad and YOUR personal brand: Be willing to take a stand and express your point of view when you feel…
  • Jason SurfrApp Interview – Reach Personal Branding Interview Series

    reachproducer
    5 Apr 2014 | 1:53 pm
    Creativity For Sale: Digital marketing stories from a guy that sold his last name Click the microphone to download the audio replay >>> Content is indeed king, but do you know why? Content is king because it transforms your unique promise of value into something tangible. Without content, you cannot build an online community. Building an online platform is a tactic used to increase your value and validity as a thought leader. Innovative change catalysts have propelled the soapbox evolution since the early 1900s. Most recently, early adopters who embraced the power of advertising on…
 
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    Beneath the Brand RSS News Feed

  • Emotional Branding by Citi

    Cindy Wendland
    20 Aug 8002 | 6:08 am
    Summary: Nothing is more appealing than when it has an emotional tie. It grabs your heart and soul. Marc Gobe wrote Emotional Branding: The New Paradigm for Connecting Brands to People in 2010. He says, "Emotional Branding is about this amazing relationship and connection people have with some brands. But I wrote my book Emotional Branding because I could see...."
  • The Beef Industry is Facing a Formidable Opponent

    Cindy Wendland
    20 Aug 7603 | 6:07 am
    Summary: Beef lobbyists are used to exerting influence to prevent meat safety initiatives from becoming legislation. Two companies spending the most on lobbying efforts are Tyson Foods and McDonald's. Their efforts may need to change now that the Lone Star tick is here. The Lone Star tick comes from Texas and is responsible for biting people and then causing beef allergies. It is unusual, according to allergists, that eating a burger or a steak could land people in the hospital with severe allergic reactions...
  • Marketing Intersection of Technology and Big Problems

    Cindy Wendland
    20 Aug 3262 | 6:08 am
    Summary: Dean Kamen the "Segway Guy" recently talked with Katie Couric about one of his company's latest inventions, the "Luke" arm. The Six Million Dollar Man was the first time we thought about man and machine together in a body. In Star Wars after Luke lost his arm, it was replaced with a bionic arm. Amazingly that technology is now real-world thanks to Kamen.
  • Square + Caviar = Yummy Gourmet Food Delivery

    Cindy Wendland
    20 Aug 2322 | 6:07 am
    Summary: Square leveled the playing field for businesses when they offered an amazing opportunity for anyone to accept credit card payments simply by attaching a small device to their smartphone. Their focus was on small vendors, and that's who is using the product. Now they have to earn more revenue...
  • JetSmarter: An App That Makes Private Jet Rentals a Breeze

    Emory Brown
    15 Aug 2014 | 5:59 am
    Summary: OK, I have to say, I was rather impressed by Uber. Pick up your phone and order a car. But Uber is "chump change" compared to JetSmarter. Actually, JetSmarter is, in the paraphrased immortal words of Jay-Z, "Big pimpin', sending Gs. We big pimpin' on the W.I.N.G.s."
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    Deep Ad Thoughts

  • A Day in the Life: Darren Easton, Vice President & Creative Director

    Darren Easton
    15 Aug 2014 | 7:51 am
    Anyone who knows me can tell you that after my family and the advertising business, my next favorite thing in the whole wide world is having >> The post A Day in the Life: Darren Easton,... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • 5 BIG Grocery Trends that have Food Marketers Pacing the Aisles

    Dave Cyphers
    4 Aug 2014 | 2:19 pm
    I returned from this year’s “Chicken Marketing Seminar” hosted by the National Chicken Council with interesting insights that extend well beyond the meat case. Several speakers >> The post 5... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Website Development Launch Checklist

    Danielle Reigle
    15 Jul 2014 | 7:25 am
    Developing a website can be a complex and tedious project. There are so many steps involved in determining the proper navigation, programming needs, content development, >> The post Website... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Exercising Creativity

    Christina Drews-Leonard
    14 Jul 2014 | 7:00 am
    When you’re tired of grunting at the gym (I’m thinking of the folks at the gym downstairs from our office), it’s time to exercise in >> The post Exercising Creativity... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • 7-11′s Gift to You

    Anna Forbes
    10 Jul 2014 | 8:59 am
      Heads up everyone, tomorrow is 7-11 Day which means free slurpees! And this year 7-11 have taken it to a whole new level by >> The post 7-11′s Gift to You appeared first on Deep... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
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    Magnetic Blog

  • Top 7 Leadership Myths Debunked. #5 Is Ground-Breaking!

    Silvia Pencak
    14 Aug 2014 | 1:04 am
    Leadership is one of the topics I’ve been studying almost my whole life. Not that I’m that old, but even as a teenager I loved reading books about leadership, especially John Maxwell …no wonder I recently joined his team of coaches and trainers (wink-wink). Over the years I’ve noticed that there are many misconceptions about […] The post Top 7 Leadership Myths Debunked. #5 Is Ground-Breaking! appeared first on Magnetic Blog.
  • A Letter From Silvia

    Silvia Pencak
    11 Aug 2014 | 6:59 am
    It’s Monday and I love Mondays! Beginning of new week is always opportunity to start fresh and I challenge myself to get as much done as possible to create more space during the week to read, learn or just be with my family. I take weekends off to refresh, re-energize, so Mondays are usually full […] The post A Letter From Silvia appeared first on Magnetic Blog.
  • Big Announcement!

    Silvia Pencak
    5 Aug 2014 | 1:06 pm
    My company is officially changing its name from Magnetic Look to Powerful Life Consulting. What you can expect… We’re kicking it off with a Bootcamp later this month! If you haven’t claimed your spot yet, you don’t want to miss it! I’m adding some great bonuses to celebrate this milestone in my business. To learn […] The post Big Announcement! appeared first on Magnetic Blog.
  • 10 Things I Wish I Knew Before I Started a Business

    Silvia Pencak
    4 Aug 2014 | 1:04 am
    Running a business sounds appealing, but the reality speaks for itself. As entrepreneur you step into the world where nobody tells you what to do, what to avoid, income depends solely on you. Having been an entrepreneur for couple years now, I don’t think I’ve arrived. But I am on my journey further than some […] The post 10 Things I Wish I Knew Before I Started a Business appeared first on Magnetic Blog.
  • Is Freedom an Illusion?

    Silvia Pencak
    31 Jul 2014 | 1:04 am
    Let me ask you a question: Do you live a life of freedom or bondage? Before you disregard my question, let me explain… It’s possible to choose bondage in freedom culture I was born and raised in communist country and I personally experienced how it feels when you can’t do what you want, dress like […] The post Is Freedom an Illusion? appeared first on Magnetic Blog.
 
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    Hinge Branding and Marketing Blog

  • Google Analytics: Top Metrics B2B Firms Should Monitor, Part 1

    Kevin Bloom
    20 Aug 2014 | 8:18 am
    When it comes to evaluating the performance of a professional services firm’s website, most people tend to focus the majority of their attention towards one metric. That metric is overall traffic, or the number of visits to a website. Google Analytics gives you the ability to monitor what are now called “sessions,” or visits to your site. The problem with only focusing on the number of visits to a website is that it does not tell the whole story about how someone finds your site – and more importantly what they are doing when they get there. In the first installment of…
  • Why You Should Integrate the ‘Content Funnel’ into Your Firm’s Technology Marketing Strategy

    Elizabeth Harr
    19 Aug 2014 | 7:15 am
    While there are many opinions on what technology marketing strategies work best when it comes to generating and nurturing leads, what’s not up for debate is this: today, the majority of prospective clients are looking for their information online first – before they’re receptive to any human interaction. Consider the 2.25 trillion searches Google reigned in last year.   This, of course, is not the foundation around the notion that online search is how buyers are educating themselves. Rather, it’s just one of the indicators of a shift in the marketplace. We know…
  • Why Partners Don’t Develop New Business and What to Do About It

    Lee Frederiksen
    18 Aug 2014 | 7:15 am
    Your accounting firm’s partners aren’t developing new business — and it’s starting to impact overall firm growth and income. Sound familiar? You’re not alone. It’s a common and complex problem throughout the industry, made all the more challenging because there is often no single, simple solution. Usually, multiple factors contribute to this worrying status quo, and you’ll have to address and identify them all to get business moving in the right direction again. Fortunately, there are effective ways to tackle the problem. Below, we’ve collected…
  • Intermediate Techniques to Build a Better Email Marketing Campaign

    Kathy Dam
    15 Aug 2014 | 4:20 am
    You’ve got the basics of email marketing down, sending well-targeted content according to a thoughtful calendar. Now it’s time to step up your game and make your campaigns as effective as possible. Offer strategies What action do you want leads to take when they read your emails? We’ve already touched on the importance of calls-to-action, but how can you make them more successful? First, design a variety of calls-to-action targeting leads at different stages of the sales cycle. Early-stage leads, for example, may be interested in an offer for your new pieces of premium…
  • Differentiation Case Story: How RS&H Shared Innovation Across Industries

    Katie Sanner
    14 Aug 2014 | 7:36 am
    For over 70 years, RS&H had played a key role in some of humanity’s most staggering accomplishments, creating launch infrastructure for manned and payload-bearing space flights since the Apollo program. They were innovators in the truest sense of the word, not simply shifting the course of industries but doing what had never been done before and helping propel explorers to new heights. For other firms, these might have been clichés, but for RS&H, they were hard-won accomplishments, and over time their business had grown to encompass a diverse array of industries,…
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    Katz Marketing Solutions' Brand Triumphs & Tragedies

  • University of Dayton’s Rebranding Nightmare

    Tammy Katz
    24 Jul 2014 | 10:19 am
    University of Dayton proudly unveiled its unfortunate new athletic logo last week, which has been largely skewered by their alumni.    Noble intentions, but not exactly the desired outcome.       The university is primarily known as “U.D.” and the old and new athletic logos are: Old:                                                         New: The logo change was intended to be an investment in the athletic program’s future, with ” a stronger, more iconic representation of our program and our sports teams…
  • 5 Hottest Food Trends at Expo West |

    Tammy Katz
    20 Mar 2014 | 8:17 am
    We were delighted to appear in The Ohio State University’s Food Innovation Center Blog: “Natural Products Expo West 2014 was an incredible show of natural, organic, and healthy food and beverage manufacturing, ingredients, and in many ways – the future of the food industry, given that healthier food has moved from trend to societal shift. The natural, organic and healthy products food industry is growing nearly three times higher than the food industry average, per Penton. I had the privilege of attending with 67,000 of my closest friends and 2,600 exhibitors. Expo West was an…
  • Super Bowl XLVIII Ad Rankings: Budweiser, Doritos (and Seahawks) Blowout

    Tammy Katz
    3 Feb 2014 | 11:40 am
    Budweiser and Doritos were the uncontested winners in last night’s Ad Bowl, as measured by USAToday (popularity),  Brand Bowl (social media buzz) and Katz Marketing Solutions (effectiveness).   Both brands had two exceptional spots (Budweiser: Puppy Love and Hero’s Welcome; Doritos: Cowboy Kid and Time Machine) that nailed all the essentials of great advertising:   enhances brand equity, persuasive, resonates with the target audience, compelling main message, brand integral to the story, and the Super Bowl ‘wow’ factor for entertainment.   Doritos…
  • Food Mergers and Acquisitions that will shape 2014

    Tammy Katz
    13 Dec 2013 | 7:37 am
    Brilliant overview by Paul Conley/FoodDive: three expected trends in the food industry. 1.  Buying market share 2.  Dumping the non-core (refocusing on core) 3.  Buying younger (and more innovative) companies “This week saw two more giant deals for the food industry in a year that has been filled with mergers, acquisitions and divestments. Sysco announced it would spend $3.5 billion to buy competitor U.S. Foods; meanwhile, WhiteWave announced it would spend $600 million to acquire Earthbound Farm. Those deals, as different as they were, pointed to a…
  • What Keeps Marketers Up at Night?

    Tammy Katz
    29 Sep 2013 | 9:22 am
    Key Issues for Marketers are driving growth, ROI and digital capabilities, per MarketingProfs #marketing #brands What Keeps Marketers Up at Night?                    by Ayaz Nanji  | September 26,  2013 Not surprisingly, the foremost worry for marketers is reaching customers,  with 82% saying it is a major concern, according to a recent survey by Adobe. The next most common worries are understanding whether campaigns are working  (79% of survey respondents) and proving campaign…
 
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    Aaker on Brands

  • What LeBron James Can Learn About Authenticity from Starbucks

    20 Aug 2014 | 12:00 am
    Authenticity and higher purpose are key brand characteristics that are often underappreciated. Authenticity represents the degree to which the brand is trustworthy, honest and genuine. It generates credibility and respect. A higher purpose suggests that the brand is looking beyond financial success to a more inspiring aspiration. When a brand has both, it will be blessed with energy, admiration and loyalty. When it has lost both, the battle to get them back becomes difficult and yet is critical to its future health. Let’s take a look at LeBron James and Starbucks to get a sense of what…
  • 5 Reasons "Ask Zappos" Is An Innovation That Works

    13 Aug 2014 | 12:00 am
    In my latest book, Aaker on Branding I have argued that the best way to connect with customers, especially in the digital world, is not to promote an offering or brand but rather to focus on the customer’s sweet spots. A customer sweet spot centers on something in which they are involved in and/or passionate about. The idea is to develop and be an active driver or partner in a program that resides in that sweet spot.“Ask Zappos,” a customer service tool that can help you track down any fashion item you might want even if Zappos doesn’t sell it, is such a program. Ask Zappos provides a…
  • Lessons from the Go-Gurt Growth Story

    6 Aug 2014 | 12:00 am
    In my latest book, Aaker on Branding, I assert that the only way to grow (with rare exceptions) is to innovate through creating “must haves” that define new subcategories and then controlling and actively managing those subcategories going forward.Yoplait’s Go-Gurt provides an exceptional case study to support this assertion. Go-Gurt was introduced in 1999 as a unique, snack-style yogurt for kids. It was a yogurt product delivered in a colorful nine-inch tube that was designed to deliver portability (like their advertising said, “Lose the spoon!”), appealing flavors (Berry Blue…
  • What Are Your Strategic Brands?

    30 Jul 2014 | 12:00 am
    While much attention is paid to building brands, too often the brand portfolio is neglected. The result is marketplace confusion, paralysis in naming new products, under-supported brands and misallocation of brand-building resources. We need to better identify brand roles and, more particularly, distinguish between the strategic brands and their roles.A strategic brand is one with strategic importance to the organization. It is a driver of reputation, differentiation, loyalty, sales and cash flow. Identifying your strategic brands will be a huge step toward insuring that brand-building…
  • Why Would Anyone Write a Book?

    23 Jul 2014 | 12:00 am
    This month, my 18th book comes out: Aaker on Branding: 20 Principles that Drive Success. It is a compact description of some four dozen branding concepts and structures that have been developed and used during the “branding” era extending back a couple of decades.But in this new digital era, why would anyone write even one book, to say nothing of my many? There is so much pain not only from writing the first draft but also the production and marketing as well. My answer has nothing to do with the money.First, I like the process. I like pulling together parts of a bigger puzzle, seeing a…
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    Mark Di Somma: The Upheavals Blog

  • Purpose, People or Profits: The tough choices facing brands today

    Mark Di Somma
    14 Aug 2014 | 12:57 pm
    By Mark Di Somma and Hilton Barbour There are those who continue to frame the role of business in purely commercial terms. Business is hard enough, and the demands of shareholders and the markets so insistent, these people say, that companies need to avoid the ‘distractions’ of infusing a moral platform into what they do. They should just get on with making profits. That’s their purpose. After all that’s what shareholders demand and that’s typically what they’re compensated on. And in that one word, purpose, and its ambiguities, lie the seeds of an increasingly vigorous debate…
  • Brand controversy: how far is too far?

    markdisomma
    11 Aug 2014 | 1:54 pm
    By Mark Di Somma If your goal is to get people talking and you deliver thought-provoking advertising and that happens, then you have succeeded. Controversy often works if you’re a challenger brand trying to upset a rival; if you’re a NGO trying to incite action; if you share opinions with your customers and you choose to share those opinions with the world; if you want to poke fun at something that runs contrary to your brand’s values and purpose. There are times, and subjects, where that approach works just fine. You may shock some. But you will reach and appeal to the people who…
  • Big brand dynamics: the rise of the super-platforms

    markdisomma
    5 Aug 2014 | 2:02 pm
    By Mark Di Somma Some thoughtful work by John Hagel in this article in which he suggests that economies are increasingly divided by two dynamics – those sectors that are scaling, and those that are shattering. As those dynamics become more radical, the pressures they exert on businesses are also becoming more extreme. “If you’re in a part of the economy that’s fragmenting, growth will become increasingly challenging. Ultimately you’ll find yourself trapped in a spiral of shrinking share and eroding economics” he observes. “On the other hand, if you’re in a part of the economy…
  • Forget USP. Perhaps what your brand really needs is a unique perspective

    markdisomma
    31 Jul 2014 | 2:06 pm
    By Mark Di Somma When Rosser Reeves first proposed the Unique Selling Proposition many decades ago now, the world was a very different place. Products still had the potential to actually be different, advertising was largely confined to mainstream channels and brands were, for the most part, identifiers. But with the evolution of best-practice manufacturing, the fragmentation of channels and the increasing development of brands as monikers for consumer lifestyle, I can’t help wondering whether the USP is now redundant. Clearly I’m not the only person whose had thoughts along these lines.
  • 20 ways to kill dull products

    markdisomma
    27 Jul 2014 | 3:50 pm
    By Mark Di Somma When Nielsen analysed over 3,400 new consumer product introductions launched in the U.S. market in 2012, it found just 14 managed to generate at least $50 million in sales in their first year and sustain that momentum into their second. Out of some 17,000 new products launched since 2008, just 62 of them have had that kind of success. According to Taddy Hall, “Breakthrough Winners don’t rely on luck or genius. The hallmark of successful innovation is that they resolve struggles or fulfil aspirations; they perform jobs in consumers’ lives.” With that in mind, here’s…
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    A view inside the Lyfestyle of Brand and Gentleman

  • Friends don't let ffriend's brands over #hashtag

    norman Carswell
    25 Jul 2014 | 12:17 pm
    Hashtags have become the word of the world. Heck even I have my own (#brandmanager, #sikarboyzclub and #butleroftime) to describe my brands. Notice they are relevant to every #brand I represent.A new startup, venture, company or brand can be exciting for anyone. However creating and using hashtags  can be a daunting task.  When you look around they're everywhere and of course you want your own to maximize your brands success.below are some basic steps to help you focus your #hashtag efforts jack:1. create hashtags that are relevant to your brand and EASY TO FIND. ex: the cigar club…
  • The "so-called" high cost of building your brand & doing business.

    norman Carswell
    26 Jun 2014 | 10:17 am
    Many people are excited by the thought of starting a business but paralyzed by the "so- called" cost of doing business. Yes, it can be scary, finding an accountant, creating marketing materials, going to market with the correct strategy and product. Heck, it can be overwhelming (it was for me once).So, as your defacto brand manager let me help get you off the floor.PURCHASE AND own your domain name visit godaddy.com (sometimes low as 99cents)Purchase email package with your domain name so now you have (yourname@yourbusiness.com or something like that). This helps you get away from the…
  • Sharing your BRANDS gifts

    norman Carswell
    14 Apr 2014 | 9:28 pm
    I recently seen the 1st show ever of late night with Jimmy Fallon. His guest was Will Smith during the dialogue he said "The goal of a person is to share their gift & make people's life easier".  Wow, how easy to say and do. That's not saying work for free but each of us has a God given gift that others come to us for. If you think deep you can pinpoint it.Use that gift of yours, help make the world easy for someone, give them a smile, word of encouragement, offer assistance growing their brand.Just once correct the universe.
  • Grow your #brand in silence

    norman Carswell
    15 Mar 2014 | 2:23 pm
    Sitting on the patio, doing resesearch I noticed the sound of rain, a silent hum and consistent. I stopped for a few minutes & did NOTHING (while finishing this tasty cigar). When I came back to my phone, the research became more clearer the objective was easy to meet. Every now & then you have to do NOTHING, sit still and clear your head. Ask yourself the tough questions (am i doing enough with my brand, what is my competition doing better etc), smile and for goodness sake don't run out of matches to light your cigar.
  • The cost of PASSION

    norman Carswell
    24 Jan 2014 | 8:00 am
    Approaching a milestone in my life, I think back to how many times the word PASSION has been mentioned when talking about me and the cost I've paid to have it. PASSION sounds great, evoking imagery of employees smiling while working late, freely giving up ideas with no expectations or doing the behind the scenes work allowing someone else to get the credit (admit it, this is true). Human Resources and hiring managers throw it around freely & bosses use it as a tag word during company meetings. Read this next sentence carefully, most companies don't want the passion of a Michael Jordan or…
 
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    The Bullet | Branding Blog

  • How The News Is Designed To Make You Spend – Sponsored By Us

    Peter Gan
    13 Aug 2014 | 6:47 am
    By living in a world that is directly led by Internet content, it’s not a stretch to say that our attention spans are wearing thin. It may be all fun and games on the surface, as you scroll down your Facebook feed checking up on what you missed out on over the weekend and hashtagging yourself silly, but on the online journalism side of things, its complete mayhem! From news editorials to 10 things you didn’t know about Bruce Willis’ divorce, we are all scrambling to get your attention, clawing our way to all corners of your screen in hopes that we’d be riveting enough for a click. But…
  • 4 Ways to Capitalize On Facebook Videos

    Peter Gan
    6 Aug 2014 | 5:51 am
    At this point, Facebook is as much a platform for advertising and marketing as it is for social networking.  What started as one geeky college kid’s way to check out girls is now one of the top tools businesses use to reach potential clients. Smart as he is, it’s doubtful that the young Zuckerberg ever could have foretold such a development of his dorm room venture. As Facebook continues to try to innovate and find new ways to become profitable, they keep rolling out new changes that impact the way companies use the platform. The newest algorithm change is all about video.  It…
  • A Renewed Raya

    Peter Gan
    30 Jul 2014 | 6:38 am
    The new moon is not the only new thing for us at the dawn of Syawal. New clothes, new hopes, new beginnings await us as we are all familiar with the exciting things we get to do after spending the month of Ramadan on improving ourselves. As such, we believe that Aidilfitri is also to completely encapsulate renewal, to improve by regenerating ourselves inwardly and outwardly, and to completely refresh our perspective on life and all that we hold dear. So why not push our Aidilfitri experience to a whole new level? Let’s take renewal further by perhaps showing appreciation for the presence of…
  • Salam Raya Baharu 2014

    Peter Gan
    23 Jul 2014 | 5:56 am
    You’ve spent all of your Ramadhan trying to better yourself – so we’ve spent all of ours trying to make Raya better for you. Our Projek R.A.Y.A is designed to ensure you experience the full potential of renewal in this holy month of Syawal. Visit www.facebook.com/ganforhire to witness a renewed Raya like you’ve never seen before. Don’t want to miss out on the weekly shots of branding? Subscribe to our e-newsletter.
  • Branding On The Ball: How PUMA Won The FIFA World Cup

    Peter Gan
    16 Jul 2014 | 6:27 am
    The World Cup has finally reached an end and the champions have finally been crowned. Golden boots, gloves, and balls have all been awarded to outstanding players – but the winners of a very special trophy have been left unannounced. Major sporting events serve as the perfect platform for brands to take centre stage and prove their prowess. The Superbowl is the perfect example of this, becoming an advertising event in itself. This year’s World Cup is no different; from official sponsors to half-time spots, there was no shortage of branding exercises to keep us wide-eyed and focused.
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    The Frager Factor

  • Gazelle paying up to $350 cash for old iPhones; from Hostess to COO

    20 Aug 2014 | 12:50 pm
    PLUS: The Words That Made Google a $400 Billion Company; City guides from real life cool people; Navdy is Google Glass for the car; (Curt) Schilling Cancer;Walgreen CFO's departure due to $1 billion forecasting error; Google claims to have made 890 improvements to search over the past year The Words That Made Google a $400 Billion Company linkedin.com August 19 is the 10th anniversary
  • Move Over Domains: Florida's Better Call Saul (Peter Ticktin) Introduces "Star Star Law"

    20 Aug 2014 | 8:40 am
    In the Domain circles, there is much criticism and debate about the "death of dot com" claims being slung around by those behind the new gTLDS. They may have one thing right. Dot COM may not always be the future answer for direct response advertising. Because as the smartest man alive on the web always says, past behavior is no harbinger for future success. There are so many law firm
  • Tits Worth Less than ASS: Ballmer Leaves With $15 billion.. But Only $47 Million To Highest-Paid Model (Gisele Bundchen)

    20 Aug 2014 | 6:07 am
    UBER Hires Obama-X Marketing Brain and Greatly Expands Services; @$100 How Do You Like My Apples? Transform Your Company Just by Writing A Headline? New Corvette will record every move a valet driver makes; Google Is Putting $50 Million Toward Getting Girls to Code; How to Salvage a Job Interview That's Going Downhill and The couple who went on holiday for a week - and didn't come back
  • Who Bought $19 Million In Bitcoins from the Feds? How Hyperlocal Advertising Changes Everything

    19 Aug 2014 | 9:54 pm
    How to Turn Freebie-Seekers into Paying Customers; Does 'Trivago Guy' need a makeover? The Anatomy of the Perfect Thank You Page; Googlers Eat Way More Than 40,000 Free Meals Per Day; Four Wild ‘n’ Crazy Ideas to Jump Start Your Career; Building Your All-Important Whitelist and How To Make Yourself Look Impressive During Meetings via Samantha Frida Play Video There Is No Substitute For
  • Chinese Beat Us To The Drops, Now They Beat us to $2000K Bitcoins A Day

    19 Aug 2014 | 7:15 am
    PLUS: Stock Alert- RBC: Apple could sell 75 million 'iPhone 6' units by year's end; 3-D Printed Shoes; Gazelle paying up to $350 cash for old iPhones; Navdy is Google Glass for the car; Women.com Is A Place Where Women Can Engage In Real Talk Online — No Men Allowed!Lybrate raises $1.23 million investment; HubPages Acquires Seth Godin’s Squidoo.. and The Newsletter That Became a $100M Business
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    Brand Camp Summit

  • Announcing The Brand Camp Summit Detroit 10/16-10/23! Making Tech for All People! #brandcamp14

    Hajj Flemings
    24 Jul 2014 | 10:31 am
      We are excited to announce that the Brand Camp Summit is happening October 16-23, 2014 in Downtown Detroit.  We will be harnessing an extraordinary collection of local and national talent.  There will be 400+ founders, entrepreneurs, investors, developers, designers, tastemakers, startups and brands colliding in Detroit at the intersection of entrepreneurship and technology. This year’s theme is ‘Making Tech for All People’ and our agenda is to birth Detroit’s inclusive startup ecosystem and our keynote is Mitch Kapor the Founder of Lotus and the Kapor Center. The Summit…
 
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    Joey Sargent

  • When to Press ‘Pause’ on Your Priorities

    Joellyn Sargent
    14 Aug 2014 | 7:55 am
    What’s the trick to better business focus? Just breathe Jim Beach, founder of School for Startups was interviewing me the other day for his radio show. Mid-way through the interview Jim said, “This topic of sitting down and reassessing has come up three times in the first 11 minutes…. Why do you think that the pause is so important?” The answer is vital to sustained success, so I wanted to share it with you. You’ve probably heard that a simple pause when speaking can let people absorb what you’ve just said. It gives listeners time to…
  • What’s Wrong with Marketing Today?

    Joellyn Sargent
    7 Aug 2014 | 7:55 am
    The trouble with marketing? Everyone is doing it. That’s not a surprise. Marketing is imperative for a business to grow. Without some sort of marketing, how will customers find you? Unless you’ve got a super-exclusive business that trades on being  best-kept secret, marketing your business is essential. Because it’s so important, feelings about marketing run the gamut. For some, marketing is a necessary evil. For others, it’s a passion. For most, it’s both a mainstay and mystery: we have to do it, but we don’t know how to do it right. Why do so many…
  • The Customer Experience Crisis

    Joellyn Sargent
    31 Jul 2014 | 7:55 am
    What’s your worst customer experience nightmare? You didn’t have to struggle to think of one, did you? In fact, several incidents probably came to mind immediately. Maybe it was the time… An expensive new purchase broke, and the store wouldn’t let you return it. A seemingly minor billing error took months to fix, generating late charges, billing reminders and too many frustrating phone calls to count. You needed immediate technical support. Instead it took days to resolve and your business lost revenue while waiting. We all have these stories, and unfortunately…
  • 6 Reasons You Should Answer the “What’s Your Budget?” Question

    Joellyn Sargent
    17 Jul 2014 | 7:55 am
    “What’s Your Budget?” Do cringe every time you hear that? When a sales rep asks, your first instinct might be to clam up. Mine is. As a former CMO, I spent millions on marketing vendors and technology projects over the years. I was frequently in the buyer’s seat and I know how it feels to suspect that somebody is just trying to get as much money of you as possible. It’s a bit like walking into a car dealership and having the sales person inquire, “So, how much do you want to pay each month?” When you’re buying services for your business,…
  • Shine Like a Diamond: The 4 Cs of Business Success

    Joellyn Sargent
    10 Jul 2014 | 7:55 am
      If you ever bought a diamond for yourself or someone you love, you probably spent a fair amount of time researching the 4 Cs: Color, Clarity, Cut and Carat weight. These four attributes became the standard for assessing the value of a diamond nearly half a century ago when the Gemological Institute of America (GIA) introduced them. What do fine gems have to do with your business? Sparkly stones catch our attention the same way compelling businesses do. Buyers of consumer goods, professional services and even B2B products flock to shiny objects like new technologies, emerging brands and…
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    Annemarie Cross

  • Your Irresistible Signature Giveaway: a vital element in your Signature Talk

    Annemarie Cross, Small Business Marketing & Business Success Coach
    13 Aug 2014 | 2:31 am
    Speaking is one of the best ways I know to help you grow your business – fast! Imagine this… A few week’s ago you delivered your Signature Talk to 50 of your ideal clients. Ninety per cent of the audience are now on your list (i.e. subscribers) and part of your community. These are people who have given you their permission for you to continue building and nurturing a relationship with them; 10 people (i.e. leads) registered to speak with privately through your complimentary Strategy Session (which is an automated process you’ve created as a follow up once someone’s signs up for…
  • How to connect with your audience during your Signature Talk

    Annemarie Cross, Small Business Marketing & Business Success Coach
    7 Aug 2014 | 1:52 am
    Ever found yourself listening to a speaker who droned on and on – wishing they would hurry up and finish their Signature Talk? I have. Recently, in fact. The presenter’s information wasn’t structured and flitted all over the place. What she spoke about sounded more like an infomercial for her business and not the topic the event organizers had promoted and promised. She also read her entire presentation word-for-word from her note pad with the only acknowledgement we received being an occasional glance as she turned over to the next page of her script. As a member of the audience I…
  • The Power of Storytelling in your Signature Talk

    Annemarie Cross, Small Business Marketing & Business Success Coach
    28 Jul 2014 | 5:25 pm
    Are you using the power of storytelling in your Signature Talk? You should be – here’s why… Once upon a time… … a very common phrase, which I’m sure you can recall from your childhood as you waited with great expectation to find out what journey you were about to embark on in the story that followed. I know I can. The power of storytelling has been around for centuries – even before the advent of writing. Stories being passed from generation to generation around camp fires, through paintings and carvings on cave walls, on clay/stone tablets, or any other method that…
  • How NOT to alienate your audience at your next speaking gig

    Annemarie Cross, Small Business Marketing & Business Success Coach
    8 Jul 2014 | 1:31 pm
    Imagine this… You’ve spent hours preparing your talk and there you are on stage in front of hundreds of people – sharing your message. But… something unexpected and horrifying is happening. Instead of smiling faces of appreciation, your audience is frowning. Several people are leaning across to one another whispering while looking at you and shaking their heads in disgust; and a few have gotten up and walked out the door. What happened? You’ve alienated your audience. Thankfully we are only imagining this scenario– however I remember cringing when a colleague told me about a…
  • Speaking To Grow Your Business: A Common Mistake

    Annemarie Cross, Small Business Marketing & Business Success Coach
    2 Jul 2014 | 7:48 pm
    Are you speaking to grow your business? Speaking is a great way to boost your visibility and profile to MANY of your ideal clients as it follows the one-to-many model. However, ONLY if you have a clear strategy and the RIGHT steps in place. Unfortunately, many business owners who are speaking to grow their business are leaving thousands (if not tens of thousands) of dollars on the table, because they DON’T have the right steps in place. Let me explain. Imagine you’ve just given a presentation and the audience enjoyed your talk. Even though you received a loud applause at the end of your…
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    Bulldog Drummond - Uncommon Sense

  • Bus Shelters Get Redesigned

    Bulldog Drummond
    20 Aug 2014 | 8:20 am
    From the UFO-inspired bus stop in London to Totoro bus stops in Japan, you’d have thought the world couldn’t possibly accommodate so many cool bus stops and shelters. Of course, thanks to this rocking collection by Dark Roasted Blend, we know that’s not true.
  • Take a Lap: Five Reasons to Take your Meetings Outside

    Bulldog Drummond
    18 Aug 2014 | 8:56 am
    Written by Kevin Smoker “Take a lap!” I can still hear my coach screaming out the punishment as all the players groaned and took off in a circuit we knew all to well. I had no idea such a vivid memory from the early days of sports would resurface and have a profoundly different connotation in my professional career some twenty years later. I remember the frustration and wondering how this would help us perform, concentrate, or execute any better. Turns out, despite everything negative I  associated with those three words in my youth they are now the start of some my most effective and…
  • The greatest TED Talk ever sold – Morgan Spurlock

    Bulldog Drummond
    15 Aug 2014 | 8:35 am
  • The School of Life Aphorisms

    Bulldog Drummond
    13 Aug 2014 | 8:24 am
    The School of Life selected twenty of their favorite aphorisms from across history and printed them on stiff card, ready to be sent to a friend or to sit on your desk for inspiration—we’re big fans.
  • The Happy Animals Club

    Bulldog Drummond
    12 Aug 2014 | 8:28 am
    Never under estimate what you can learn from a 9-year old.
 
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    Branding, logos and graphic design.

  • Designing S. P. A. C. E.

    dipika
    14 Aug 2014 | 4:54 pm
    Here’s where it will be. (Roble). LET ME START with the news. Tomorrow evening at 8pm at Roble Hall on campus at Stanford University, Design Kompany and others are collaborating to make S. P. A. C. E. It will be held on Friday, August 15 from 8pm to 9:30pm. Already a mix of people are RSVP’ing and I’m looking forward especially to catching up with people I haven’t seen in more than five years, or more. What’s happening is described in more detail at this blog post about our tie to Stanford this summer. Here’s what’s up. S. P. A. C. E. is Friday at…
  • The #1 lame excuse people use to Not Do Things

    dipika
    21 Jul 2014 | 12:24 am
    A whisper of a thought. Nagging itch to be “creative.” Irritating. “Of course I do, I just… I’m just…”   “See, my sister’s boyfriend’s dog’s… la la la”“Ummmm.”   Like Curious George. Don’t. Ask. Me. That. (Surprise link at end of post.) WE’VE ALL BEEN there. In a place where we are wanting to get to the thing that matters most to us, but we keep putting it off. What is procrastination, exactly? Wikipedia says it’s this: Procrastination is the practice of carrying out less…
  • The 5-minute test that will change your life

    dipika
    14 Jul 2014 | 12:08 am
    CONCEPTING for anything starts with a simple idea: anything is possible. Dipika (pictured) at the early, ideation part of the process with new clients in Phnom Penh. DO YOU FEEL squeamish when someone new asks you to talk about yourself? “Tell me who you are, what you do, et cetera.” And it feels like the whole time you’re giving your default answer, they’re going, “So?” It’s because they probably are. You would be too, admit it. You’d go, “So what? Why should I care? Why should I give my attention to you? What’ve you got…
  • A 10-point checklist for quality

    dipika
    7 Jul 2014 | 12:07 am
    WHEN YOU ARE CHOOSING, HOW CAN you tell if a thing’s “good?” One criterion. Quality. Is there quality in it? HMMM.If yes, it’s a keeper. If no, you know what to do. But how can you tell if there’s quality? How can we delineate that which counts as higher-than-average goods, services, and even relationships? Experiences that you have an expectation about, in other words, and you may wonder if the things you’re looking forward to will match up to what, through brand or insinuation, has been hinted you’ll enjoy. We all know what bad quality is. But what…
  • What I learned being offline for three days in Battambang

    dipika
    30 Jun 2014 | 4:02 am
    LAST WEEK TODAY I was in the middle of hurling. No, not like the Gaelic sport. But like, you know, throwing up. Things had gotten hard. First world problems, of course, but in the context of this place (Phnom Penh, if you are just joining me here), it certainly was a lot. Add to the fact that you have the normal modern issues of overcommunication that result in not quite good communication, not anywhere near high quality conversation in the digital format, but then, you also see very small children being wheeled in front of your apartment in carts used for collecting plastic cups littered on…
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    Soydanbay Corporate Communications and Organizational Development

  • What can other countries learn from the top country brands? An interview with Jose Filipe Torres

    Soydanbay
    19 Aug 2014 | 3:42 am
    This is the last installment of our interview with Jose Filipe Torres, the founder of Bloom Consulting. This week, we talked about Bloom Consulting’s Country Brand Rankings. What makes it special? How it works? And why you should care… Click to read the first and the second part of the interview. There are very respectable country brand rankings already. Why did you feel the need to create yours? You are right, there are many great ranking systems. And they are very respectable too! We have been publishing Bloom Consulting Country Brand Rankings since 2011. Back then; we felt that there…
  • Does every country need a global brand? (continued)

    Soydanbay
    7 Aug 2014 | 5:19 am
    We are continuing our conversation with Jose Filipe Torres, one of the vanguards of country branding. We talked about success, failure, limits and dreams. This is the second installment of a three-article interview series with Jose Filipe Torres. Click here to read the first part of the interview. Why do country-branding projects fail? I would say 90% of such projects fail. Most of the country brand strategies that I know have to deal with serious internal issues. Political problems and conflicting priorities make project management a tough task. There is also a misperception of what…
  • What do countries really mean when they say “We need a brand”?

    Soydanbay
    22 Jul 2014 | 7:31 am
    Meet Jose Filipe Torres, one of the best-known country branding practitioners in the world. We had an opportunity to pick his brain on the most pressing issues related to place branding. We asked, he answered. Candidly… This is the first installment of a three-article interview series with Jose Filipe Torres. Without further ado let’s turn to Jose and hear what he has to say… Who is Jose Filipe Torres? In the field of country branding, he is a genuine trailblazer. In 2002, he developed the Portuguese Trade Investment brand. Back then he was working for Futurebrand, and that was the…
  • Symbolic Meaning of Numbers

    Soydanbay
    24 Jun 2014 | 5:24 am
    Are you considering to use numbers as a part of your brand? Then, you may want to learn about the symbolic meaning of numbers! For instance, why do you think 7 is the world’s most popular number? Or does 5 have a gender? Which of the following is better to convey a sense of uniqueness? 10 or 11? We previously talked about the symbolic meaning of sounds. Now it is time to do the same for numbers! Learn everything in less than 20 minutes by listening to this fun podcast! Numbers by Andy Maguirehttps://www.flickr.com/photos/andymag/Filed under: Brand Identity, Brand Personality, Depth…
  • Should the LA Clippers Change its Name?

    Soydanbay
    10 Jun 2014 | 9:28 am
    Donald Sterling, the disgraced owner of the Los Angeles Clippers has decided to sell his team, and Steve Ballmer, the former CEO of Microsoft placed a bid of $2 billion to purchase it. Since the NBA approved his proposal, now many people are wondering the same thing: Should Balmer rename the LA Clippers? Do they need a clean slate? That’s an interesting discussion. Let’s look at it from branding perspective! Before we go any further, let’s make a branding criterion very clear: Renaming a brand is arguably the most important decision an owner would ever make. We often forget that the…
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    Latest BrandingBusiness Content

  • Balancing Act: Building Corporate Brand Awareness While Pursuing a Multi-Brand Strategy

    13 Aug 2014 | 5:00 pm
    Wendy Newman joined AMN Healthcare Services as director of ecommerce in 2000, just as the San Diego-based recruiter of traveling nurses was in the early stages of transforming itself into a national healthcare workforce solutions provider. Now traded on the New York Stock Exchange, the $1-billion (2013 sales) company offers a comprehensive suite of innovative workforce solutions to clinical facilities and healthcare organizations. These range from traditional staffing and recruitment to managed services programs and other solutions designed specifically to meet clients’ needs at a time of…
  • The ABCs of B2B Social Selling

    12 Aug 2014 | 5:00 pm
    With new technologies and new channels, the buying process has changed. The data shows that sales people who engage prospective buyers via social channels close more sales. In this episode of Expert Opinion, Jill Rowley - acclaimed by Forbes as one of the world's top social sellers - sits down to explain why social is such a vital role in the sales funnel and how B2B brands should approach social selling. Topics explored include:
  • BRANDINGBUSINESS UNVEILS KEYS TO BUSINESS STRATEGY AND BRAND STRATEGY ON "EXPERT OPINION"

    11 Aug 2014 | 5:00 pm
    IRVINE, Calif. (August 12, 2014) – BrandingBusiness, a leading business-to-business brand strategy and development firm with offices in California and New York, has premiered a new installment of its “Expert Opinion” interview podcast. The new show features Wendy Newman, Senior Vice President of Corporate Marketing for AMN Healthcare, providing insight behind the company's decision to re-evaluate their brand and position the organization for future success. “Wendy Newman has nearly three decades of experience as a leader in creating innovative pathways for healthcare businesses and…
  • Picture This: B2B Brands Need Killer Images

    6 Aug 2014 | 5:00 pm
    They say a picture is worth a thousand words. Indeed, imagery is an important way for complex B2B companies to convey what they do in a simple way. The problem is, too many brands don’t put much thought into the images that will reside on their websites, jazz up their marketing collateral, and bring their internal and external presentations to life. And the wrong pictures can hurt a brand. Much like a brand’s color palette and typographic style, photography is a key component of what should be a consistent and clear visual vocabulary system. A brand’s photographic style should…
  • Why CEOs Must Be Masterful Storytellers

    4 Aug 2014 | 5:00 pm
    This piece previously appeared on CEO.com.  Few leaders of large public companies quote lines from a poem in an important business presentation. It was remarkable, then, to hear Microsoft’s new CEO Satya Nadella quote the poet T.S. Eliot. That he did so within 45 seconds of his first public performance since becoming CEO was astonishing. His reference to T.S. Eliot was no literary flourish for show. It immediately signaled something significant is afoot at the $70 billion technology giant after years of drift. The lines Mr. Nadella quoted were from T.S. Eliot’s “Little Gidding,” part…
 
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    Professional speaker, branding expert - Karen Post The Branding Diva

  • My social media sabbatical – a worthy break

    Karen Post
    18 Aug 2014 | 10:05 am
    The last 60 days I’ve been MIA from social media. Except for a few random tweets, my social channels have been inactive. While social media is seductive, persuasive and can influence behavior and actions that impact my economy and help build my brand, I consciously opted out. WHY? My plate has been full with other branding projects, speeches and personal obligations that required my brain and bandwidth.
  • Branding Boogie – Five steps to kick up your brand!

    Karen Post
    12 Jun 2014 | 5:56 am
    Brand and branding are a part of everyday life, pop culture and even the media. It’s not uncommon to hear a journalist, a high school kid or even a seemingly out of touch, very mature person talk about brands, what they love, hate or the latest news about them. So if the world is brand-driven, why do so many individuals and businesses get the brand-building dance so wrong?
  • I was so mad my hair felt like it was on fire.

    Karen Post
    4 Jun 2014 | 6:42 am
    I have a love hate relationship with technology. Yes, it allows us to do amazing things, fast and from virtually anywhere. It can also cause serious stress when it lets you down. As a branding speaker and business consultant, I rely on technology to present ideas and content that educates and inspires my audiences. My presentation software of choice is Power Point and while it has certainly contributed to my success, recently it made me furious. I’m a MAC user, so this issue may not apply to my PC readers. When I present talks on branding, I insert videos into my Power Point deck. I’ve…
  • New gadgets and accessories, I’m sporting and loving!

    Karen Post
    1 May 2014 | 10:50 am
    I’m always on the hunt for cool gizmos that make my world a little better. I recently added a few to my collection and thought they may help you too. I adore my iPad. It keeps me connected and productive especially when I’m sitting idle somewhere waiting for something, my food, my drink or my next big idea. When I purchased it, I opted for the simple black case with an extended keyboard. That worked for a while until my keyboard battery seemed dead more often than I had patience to deal with. Plus, what was I thinking? That black case was boring and did not symbolize my brand style. Well…
  • 49 ways to stand out and brand up!

    Karen Post
    19 Apr 2014 | 3:01 pm
    I wrote this blog a couple of years ago. Today it may even be more relevant as brands and businesses look for fresh ways to stand out in a busy and noisier marketplace. If you read it the first time, I've added some new ways to stand out that are worth checking out. Odd Fish Finish First Imagine a big glass tank loaded up with hundreds of squirmy gold fish. Pick the one you want and in seconds you’ve lost it because they all look alike. Suddenly, behind the coral tree, from within the school of many, emerges a slim, purple and orange fish. He quickly stands out from the group, his…
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    Restaurant Branding Roadmap

  • Restaurant business planning – Part 1 of 2

    Jocelyn Ring
    30 Jul 2014 | 6:45 am
    You asked, we answered. We received a question from a reader who asked: I am in the beginning phases of starting a restaurant. I’ve got the concept and the food nailed down, but I am not sure about the business plan. I have looked at different business plan outlines, but I haven’t found one that’s easy to follow. Do you have any advice as to where I might start? –Tom B. Great question, Tom. As regular readers of this blog know, we talk about how your brand is the sum of all that you do. Your brand is bigger than your logo, tagline or your marketing efforts. Having a strong restaurant…
  • An awesome avenue for flying solo – Crowdsourcing

    Karen Post
    8 Jul 2014 | 4:13 pm
    OOOPS for some reason you may have gotten this blog twice. Technology has its ways of mysteriously making us wonder, "What just happened?". Sorry! If you didn't get this blog post last week, it's a good one on ways to leverage small budgets and get big ideas. Read on. Operating a start up or even small restaurant can be lonely. There’s so much to do. Identify the right location, find funding, decide on a concept, create a menu, hire the best people and design and plan for your brand. And then you need to accomplish a lot of this, fast on one half of a shoestring. YIKES! Not too worry. There…
  • Need a shot of spotlight on your brand? Earn publicity.

    Karen Post
    25 Jun 2014 | 7:04 am
    Publicity can be a low-cost, high-exposure home run for any brand. Here are three simple ideas that scored a lot of ink and broadcast eyes. Remember staying top of mind is important for your brand and often can be the deciding element that gets a consumer to select your place for their next meal out. Check out these examples, and then ask yourself and your team, how you can take advantage of this brand-building tactic with your restaurant in the very near future.
  • Building your brand from the inside out

    Karen Post
    10 Jun 2014 | 3:04 pm
    While the value of a restaurant brand may be measured in terms of what the public, your customers and the local community thinks, feels and expects from your place, there’s another group with whom your brand value must rate high. Successful operators invest more (and often even before they spend on any external branding) on the inside brand with employees. Starbucks®, Zappos® and Whole Foods® are all examples of major brands that started small, today are international power brands that built their brands from the inside out. The leadership behind these companies believed that when your…
  • How to use your receipts to build your brand

    Jocelyn Ring
    15 May 2014 | 6:11 am
    Whether you are on the giving or receiving end of a receipt, how much attention do you pay to it? If you’re printing it out and delivering it to a customer, it might take two seconds to print, tear and hand off. You might spend 5 to 10 seconds if you are paying a check. You’ll glance at it to make sure it looks OK then pay. Your final copy probably ends up in the circular file, otherwise known as the garbage can. This small piece of paper is an often overlooked touch point that you can use to build your brand and your relationship with your customers. Most restaurants miss out on this…
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    Imagemme

  • ALS Ice Buckets Challenge Branding Conventions, Too

    blingbling
    20 Aug 2014 | 7:50 am
    The phenomenal success of the Ice Bucket Challenge has proven a gold mine for  ALS research, however it’s equally valuable as a case study for effective marketing and branding practices.     The obvious marketing lesson of the ALS campaign, like that other one featuring plastic yellow bracelets from a few years back, is that actively engaging consumers – allowing them to brand themselves socially-conscious, in this case – is at the core of effective messaging, and if you can inspire them to participate in the process, all the better.   The less intuitive…
  • Always Brand Like a Girl

    blingbling
    2 Jul 2014 | 11:00 am
      After 6 days, Always’ online branding campaign – #ThinkLikeAGirl – has more than 17,000,000 views. That’s impressive, especially for a product that historically lacks much PR value and has been limited, more or less, to bright and airy commercials of smiling women accompanied by illustrations of the product’s efficiency.     But Always wasn’t the first company to shake things up. In 2009, Kotex launched a subrand called U, which featured brightly-colored packaging designs that targeted, like Always’ current campaign, younger and…
  • Clickhole Launches: Who Knew SEO Humor could be so Biting, and Relevant

    blingbling
    13 Jun 2014 | 9:29 am
        The bright, bitter minds behind the Onion have turned their sights on an entirely new medium, and the results couldn’t be better, or darker.             Taking the elements of self-parody already present in Buzzfeed and turning them up to 11, Clickhole.com isn’t so much a parody of a particular site as it is of the internet as a whole, or of the tastes and predispositions that drive high volumes of traffic to the most novel – and trivial – content.             A slight adaptation of the familiar Onion brand and…
  • Beyond 101 Branding from Harrys’ Shaving

    blingbling
    12 Jun 2014 | 11:58 am
      First Round Review (firstround.com) just posted an excellent, in-depth article on the branding success of Harrys’ – an ordinary product that is making big waves in a 2.5 billion dollar industry by virtue of its branding. Read the full article here: http://bit.ly/UwAq7I
  • Coca-Cola Steps Up its Game for World Cup Packaging Design

    blingbling
    9 Jun 2014 | 7:56 am
    A score of companies – sponsors and otherwise – are known to pounce on the hype preceding playoffs or tournaments, for any number of reasons: they’re eager to seem festive, to demonstrate the efficacy of a product (think sports drinks or sponsored active wear), or to appeal to fans and drive brand image.  The World Cup is no different, and because it only comes around once every four years, the opportunities it presents fans and brands alike are all that more precious.  Coca Cola knows this, and with the tournament beginning later this week, we think a brief…
 
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    John Morgan

  • 8 Ways To Make Your Audience Love You

    John Morgan
    24 Jul 2014 | 6:30 am
    You fight tooth and nail to build your audience. Yet in many cases they give attention but not their focus. They’re aware of you, but they aren’t connected to you. It’s not your fault. For years you’ve been taught to “add value” by creating content as much as you can. When those results start leveling off, those same people tell you to create better content. Great content is a must, there’s no arguing with that. But stopping there creates a problem. Content doesn’t equal connection. You know those people who’s audience hangs on every word…
  • How To Get The Most Out Of The Questions You Ask

    John Morgan
    15 Jul 2014 | 5:51 am
    It has been said that there are no stupid questions. Whoever originally said that has never watched a movie with my mother. There are stupid questions and that’s okay. What’s not okay is the fear of asking questions you are afraid will make you look bad. Sure, everyone wants to put their best foot forward. We all love to make a good impression. But you’re doing a lot of harm to yourself by trying to ask what you think are ‘the right’ questions. “Quality questions create a quality life. Successful people ask better questions, and as a result, they get better…
  • 12 People Keeping You From Success

    John Morgan
    20 Mar 2014 | 9:33 am
    Could it be true that there is a group of people keeping you from success? I can assure you that it’s true. Now, you may be thinking that I’m referring to your competition, your spouse, or maybe even your parents. Hang on to your seat because the only person I’m actually referring to is YOU. Seriously, put some thought into this, you hold yourself back in all areas of your life and business. You do this in multiple ways which is why it’s like there’s a small army against you. Here’s who is holding you back: YOU: When you focus on the problem instead of the…
  • 7 Signs You’re Destined To Fail

    John Morgan
    13 Dec 2013 | 8:15 am
    History is full of people who are ambitious, creative, and complete failures. The newest idea, technology, trend or strategy are worthless. Why? Because there’s something else you must figure out first or nothing will work. You will sabotage yourself. You see, there are certain principles that if screwed up will cause you to fail regardless of what it is you’re attempting to accomplish. Let’s take a look at 7 of them right now: 1: Low Self-Esteem & Self-Worth If you don’t believe in yourself and what you do, then don’t expect anyone else to either. People…
  • Success Lessons From A Former Homeless Man

    John Morgan
    6 Nov 2013 | 6:05 am
    How do you go from being homeless living under a pier to a NY Times best-selling author of multiple books and being invited to speak at the White House a handful of times? Well, hopefully that’s not your situation because you wouldn’t be reading this if you were homeless. But that’s the exact situation of my friend Andy Andrews. Andy went from being homeless to achieving success in a lot of areas in life. The question on your mind is likely…HOW? I’ve got good news for you, Andy and I recently recorded a conversation where I asked him to share some of the key…
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    AYTM

  • Ice Bucket Challenge Survey: Social Media Campaigns Considered Effective

    Anne Pilon
    20 Aug 2014 | 6:59 am
    A new trend is emerging across a number of social media channels. People are dumping buckets of ice water over their heads to raise money and awareness for ALS, otherwise known as Lou Gherig’s Disease. Some have criticized the relevance and effectiveness of the Ice Bucket Challenge. But the ALS Association has already raised millions of dollars more in the past couple of months than it has in previous years. So what do people think about the Ice Bucket Challenge? And how many have participated so far? Ice Bucket Challenge In Ask Your Target Market’s latest survey, just 6% of respondents…
  • Shark Week Survey: Online Viewership Increasing

    Anne Pilon
    19 Aug 2014 | 6:24 am
    Discovery Channel’s annual Shark Week took place last week. The special week of programming usually seems to draw a lot of attention, both in terms of viewers and buzz. How many people watched Shark Week this year compared with previous years? And how many added to the overall buzz that normally surrounds this event? Shark Week Viewers In Ask Your Target Market’s latest survey, 13% of respondents said they watched many shows that were part of Discovery Channel’s Shark Week this year. 17% said they watched one or two Shark Week shows this year. And 70% didn’t watch any. Last year, 12%…
  • Mobile Payments Survey: Majority Think Payment Method Will Grow Significantly

    Anne Pilon
    18 Aug 2014 | 6:59 am
    Amazon recently announced plans to offer its own mobile payments service similar to others like Square. Amazon Local Register will charge a small fee to local businesses in exchange for the ability to accept credit card payments using mobile devices. So just how prominent is the current mobile payments market? And do consumers think this method will grow in the next few years? Mobile Payments In Ask Your Target Market’s latest survey, 14% of respondents said they have already used mobile payment systems like Square to make payments. Just 6% said they’ve used them to accept payments. And…
  • Facebook Games Survey: Game Popularity Holding Steady

    Anne Pilon
    14 Aug 2014 | 6:59 am
    Facebook unveiled some new rules for games this week. Facebook games, which have gained massive popularity in recent years, must now reveal any in-app charges and won’t be able to give players bonuses or points for “liking” the game’s page. So just how popular are Facebook games? And have users increased over the past year? Facebook Users In Ask Your Target Market’s latest survey, 42% of respondents said they use Facebook multiple times per day. 16% said they use Facebook just about once per day. 14% check Facebook at least once per week 13% of respondents said they rarely use…
  • Fast Food Survey: Most Customers Choose Fast Food for Convenience

    Anne Pilon
    13 Aug 2014 | 6:25 am
    Fast food has been a big part of American culture for years. But as people become more health conscious, has the fast food business changed at all? Some claim to have healthy options, but how do customers feel about those options? And how often do they generally patronize fast food restaurants? Fast Food In Ask Your Target Market’s latest survey, 5% of respondents said they eat fast food every day. 40% said they eat fast food at least once per week. 35% said they eat fast food at least once per month. 18% of respondents said that they rarely eat fast food. And just 2% said they never eat…
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    re:DESIGN and reignite your business. - Blog

  • Visuals, Schmisuals — Here’s What Your Business Really Needs to Pop

    18 Aug 2014 | 8:09 am
    Pin it! There’s been a lot of talk about the importance of the visual lately, especially for social media sharing and online marketing. Heck, I’ve been one of the leading protagonists! But what seems to be missing is that this means more than just slapping up an image and calling it a day — it takes a bit more to get attention for your business and create influence. In fact, with all the visual noise now, you are probably already feeling that something more is needed to have any hope of making a dent in today’s noisy digital ecosystem. So what will make the…
  • 12 Ways That Good Design May Elude You

    11 Aug 2014 | 9:20 am
    Pin it! Good design is present even when you might not be aware of it. This may be counterintuitive to what most people think, because design is not about decoration and just making things look pretty. There is that too, but design runs through our lives in everything we see and do. When you go for a drive, do your shopping, watch TV, grab a magazine, visit a website, use a bottle opener… you get the picture — design is there.The best design supports whatever it is we are trying to do, creating seamless, annoyance-free experiences. Good design aids and enhances experiences, never…
  • Create Unique Content and Own Your Business Niche

    15 Jul 2014 | 5:48 am
    Pin it! Sharing other people’s content on social media is nice, but the best content sharers are content creators. Makers. Producers. Originators. It’s one thing to cover that ’80s band on stage with a bad wig at the local fair — it’s a completely different thing to perform a song you’ve written and then share it with the rest of the world for the first time. If it’s good, people will snap to attention. If it’s not so good, well… people may head to the side area for a corn dog, but if it’s really, really good? You could soon find…
  • [INFOGRAPHIC] 12 Reasons Your Business Needs to Get Visual

    8 May 2014 | 12:32 pm
    The shift to the visual is evident everywhere we look, in all media — the infographic below explains why. A good, strong visual married to a good concept — with the right strategy and the right words — wins every time, especially in today’s busy, noisy media world. One thing is clear: visuals and all that traditional creative expertise brings to the table has never been more important for capturing eyeballs, expanding brand influence, and getting people to act. Display this infographic on your site by copying the code below: <center><a…
  • Cheap, Freebie “Design” Tools Are Not Really About Design At All

    16 Apr 2014 | 7:53 am
    Pin it! They’re slick. They’re cheap. Their sales pitches look convincing. And there are some very well-respected people promoting their services. But they have absolutely none of the virtues of what REAL design brings to business. Dragged and dropped, templated, clip-arted, cheapo do-it-yourself “design” tools do not really produce design at all — at least not the type of design that can truly transform your business and take it to new heights. They are Trojan horses — fakes, frauds — cake decorating applied to something that should really be taken a…
 
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    Better Business Brand

  • Choosing the Right Photographer for Your Corporate Identity

    Robert Hacala
    12 Aug 2014 | 9:25 am
    Photography is seen everywhere in the corporate world, from the generic stock photos on a company’s website to the portraits included in the signature line of an email. In a time when face-to-face meetings happen less and less, your photos could not matter more; it may be the only way that a client sees who you are. Image: ©Camera 1
  • The 4 Elements of Timeless Logo Design

    Robert Hacala
    10 Aug 2014 | 10:44 am
    When you want to start a business or you're already running one, the time and money spent on an effective business logo design can be considered well spent. The logo will represent you for the next five to ten years, and you will love it. Read on to learn about the four elements of timeless logo design. Image Credit: Håkan Dahlström / CC
  • How to Create Shareable Assets on Your Website

    Robert Hacala
    2 Aug 2014 | 5:36 am
    Creating sharable assets on your website is crucial. If you only advertise your products or services, why would anyone share your content with others? Creating these assets is simple; you must contribute to the Internet and provide something engaging and beneficial for your readers. Image Credit: mkhmarketing / CC (adapted)
  • How to Boost Your Direct Mail Campaign Response Rate

    Robert Hacala
    23 Jul 2014 | 11:47 am
    The art of sending a letter through the post is being forgotten as the dominance of the Internet continues to grow. But from a recipient's point of view, there are few more exciting sights in the morning than a perfectly presented letter with their name on it. Although not cheap, and relatively labour intensive, direct mail marketing delivers some exceptional response rates if you take the necessary steps to make your campaign noticeable and of a high standard. Image Credit: SampleSizeOfOne / CC
  • 5 Types of Marketing You Need to Know About

    Robert Hacala
    23 Jul 2014 | 10:24 am
    Building a marketing strategy certainly isn’t rocket science. But when you simply haven’t had the experience or when your budget leaves no room for error, it can be extremely daunting. The appointment of a marketing agency can often be the perfect reinforcement, but how do you know where to start looking? Image Credit: FutUndBeidl / CC
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    Blade Creative Branding | Blog | Marketing, Design, Trends

  • Blade Cares: RBC Run For The Kids in Support of Youth Mental Health at Sunnybrook

    Joshua Murray
    20 Aug 2014 | 8:49 am
    Blade has a proud tradition of supporting charities and great causes. And this week one of our own has taken it upon herself to get involved and invited the rest of the Blade team to pitch in. Account Executive (and exceptional baker) Anita Wong is raising funds for the RBC Run For The Kids in… Read More
  • Design Matters: How Shapes Affect Your Brand’s Perception

    Blade Brain Trust
    15 Aug 2014 | 5:40 am
    Just as with colours, shapes also have a great effect on the way we perceive brands. Everything from the direction of lines to the roundness of the typeface informs people who your brand is and what you’re all about. It is important to understand what the shapes you use in your advertising, packaging and logo… Read More
  • The Rebuild of the Los Angeles Clippers Brand Begins

    Joshua Murray
    14 Aug 2014 | 1:24 pm
    On Tuesday the Los Angeles Clippers brand was given a chance to rebuild when the $2 billion sale of the franchise to former Microsoft CEO, Steve Ballmer was completed and announced. As you might remember, and as we covered in April, the Clippers brand was spiralling downhill and threatening to get worse as now-former owner,… Read More
  • Vintage Ads: Great Candy Ads From The Past

    Joshua Murray
    11 Aug 2014 | 6:00 am
    Our Vintage Ad Series rolls along this month with a look back at some great candy ads from the past. If you missed our previous posts, check them out now. Vintage Beer Ads Vintage Car Ads Vintage Cigarette Ads Vintage Fast Food Ads When you’re looking at these vintage candy ads have an eye open… Read More
  • Design Matters: What Does Colour Say About Your Brand?

    Blade Brain Trust
    8 Aug 2014 | 6:00 am
    We’re fairly certain that we aren’t announcing anything new when we tell you that colours evoke feelings. It’s pretty common knowledge that blue is “relaxing” and green is “natural”. There is even such a things as colour therapy, called chromotherapy! So clearly, colours hold some sort of importance in life if we can allegedly find… Read More
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    BRAND IDENTITY, REBRANDING AND PACKAGE DESIGN

  • Is Your Brand a Roach Motel? (Brand Failures Explained)

    davidbrier
    18 Aug 2014 | 7:50 pm
    “Money goes in but it never comes out….” That was uttered by Kevin “Mr. Wonderful” O’Leary from Shark Tank speaking about a pitch which had brand failure written all over it. I’ve got to say, when he’s not eschewing his “tough love” negotiations, Kevin has some very good one-liners. Is Your Brand Infested? Brand strategies can make or break a brand. The right strategy will get rid of the pests while the wrong strategy will suck money in an endless overnight stay… resulting in brand failures that you would only wish on your enemies. I know this because I deal…
  • The Power of Words: Robin Williams R.I.P.

    davidbrier
    16 Aug 2014 | 10:25 pm
    Robin Williams was a master of the spoken word, taking unlikely words/meanings/concepts and pairing them together to unleash new views and ideas to inspire and amuse us all. With his recent passing, I was, like many, shocked by his sudden death and the cultural hole he left behind. So it seemed entirely appropriate to have Robin be the subject of this series (full list at end of this post): The Power of Words. Paying Respect to Robin and His Legacy I am honored to have as a dear friend Jim Meskimen, master impressionist and brilliant writer. I just watched a video Jim created in honor of…
  • Which of These 9 Misfires is Holding Your Brand Down?

    davidbrier
    9 Aug 2014 | 10:30 pm
    Sir Richard Branson is someone who knows a thing or two about elevating a brand and rising above the noise. In his own words, he wrote, “The key to generating loyalty and rising above the general noise seems to be all about creating an authentic voice.” Brand Elevation and Rising Above the Noise There are nine strategic and tactical mistakes that can effectively kill any chance of having any voice at all and achieving brand elevation. To have one of them uncorrected is bad. Three or four will drag your brand down and give your competition plenty of room to steal market share. Five or…
  • The Power of Words: Part 12 (Two Amazing Videos)

    davidbrier
    1 Aug 2014 | 12:54 pm
    When did Typography Get Sexy? Who would watch a paper-letter animation video about the history of fonts and typography? Well, over 840,000 people. Not only that, over 17,990 viewers “liked” it. It’s the product of a talented young designer from Canada named Ben Barrett-Forrest. The video is made up of: 291 Paper Letters 2,454 Photographs, and 140 hours of work As a lover of typography, I savored it. But obviously, many others have enjoyed it too who are likely not as fanatical about typography as I am. But Ben is obviously talented, enthusiastic, patient and persistent. Here…
  • How to (Finally) Capture Your Customer’s Attention

    davidbrier
    30 Jul 2014 | 7:57 pm
    “If you’re trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think.” David Ogilvy, the Father of Advertising ___________________________________ If you’ve ever sought out how to get your customer’s attention only to have the answer slip through your fingers, this post is for you. It gives you the tools to successfully capture your customer’s attention and be their brand of choice. (Some of this project uses principles Nike has used to create its…
 
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    Landor Blog

  • Three things Mondelēz International has learned about success in China

    19 Aug 2014 | 9:31 am
    Introducing a new brand to the marketplace is a challenge. Introducing an existing brand to a new marketplace is a challenge. Introducing an existing brand to a marketplace whose culture is poles apart from that of its home turf is an even greater challenge, still. How do you take what you’ve learned from a successful brand launch in one country and adapt this information to meet the needs, tastes, and buying habits of another country? And, what if this country is China, an arena for business that is growing not incrementally, but exponentially? Suffice it to say, challenging. It was…
  • Gems of Austin

    6 Aug 2014 | 6:54 am
    Our team recently took a trip to Austin, Texas for a photoshoot with editorial and commercial photographer, Tosca Radigonda. Her photography is simply stunning. Through the use of breathtaking lightning, she captures the astonishment, joy, and tenderness of children, in both still photography and in motion.  You can view Tosca’s work at http://toscaradigonda.com.  While in Austin, we were inspired by the life and the city itself. The incredible restaurants, the never-ending nightlife, and the friendliness of everyone we met really captured our attention. The culture in Austin is…
  • Fine art meets free-for-all

    1 Aug 2014 | 9:10 am
    A June headline in the New York Times recently caught my attention: “ A Warhol with your moose head? Sotheby’s teams with eBay.” At first glance this seemed like an unlikely marriage. But then again, today it’s expected that brands are nimble, quick to market, and entrepreneurial if they want to survive. At second glance, pedigreed Sotheby’s teaming up with the nouveau riche eBay seems quite logical. Traditionally, the fine art world evokes exclusivity, secrecy, and over-the-top wealth. It was about storied masterpieces trading hands among moneyed families with heritage and…
  • Purpose is back in fashion

    15 Jul 2014 | 3:46 am
    The marketing world tends to run through buzzwords like the fashion world runs through styles—each year it’s something new. But just as every new generation recycles fashions from the past, this year’s Cannes marketers were recycling a term: brand purpose.  Among the themes that spanned the content at this year’s Cannes International Festival of Creativity was that to succeed in today’s millennial-centric world, brands need to be purpose driven.  While we heard it come to life through presentations from small agencies like the Manifesto Project all the way to big…
  • World Cup branding

    8 Jul 2014 | 5:43 am
    The World Cup is under way, and for five weeks, whatever the time of day, a global audience will be tuning in to watch the best national teams compete for the ultimate footballing prize.  Football was once the working man’s game, but now it is a big business. It has global appeal—more than 3.2 billion people are expected to watch at least part of the tournament live on TV. Not surprisingly, given its global reach, the FIFA World Cup is now a brand in its own right, a brand that corporations want to be aligned with. Money: The most influential football supporter Estimates are that the…
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    TRAY Creative: Seattle marketing, branding, web design

  • Weekly roundup: Geekwire Radio, Pearl Jam generosity, and Ballard sidewalks

    Martha Tesema
    25 Jul 2014 | 1:40 pm
    Would you look at that–another week has gone by. Each week, we’re attempting to take the million things floating around the Internet – in Seattle and beyond – and give you a quick bite of the best stuff. Here’s a roundup of events and programs to look forward to, news, and more that have boggled our brains or induced office-wide giggles. Must Hear You most likely browse Geekwire on your own time, but don’t forget about their radio program! Streamed on KIRO, Geekwire Radio features a roundup of it’s own–and this particular episode from the other week is filled…
  • Weekly roundup: 4 things you may have missed, but shouldn’t

    Martha Tesema
    18 Jul 2014 | 12:15 pm
    Every week there are a million things floating around the Internet – and a million more in Seattle. Many of them catch our attention, and in case you missed some shenanigans on our Twitter or Facebook, we’ve curated a quick roundup of events, programs, news, and more that have boggled our brains or induced office-wide giggles. Local tech School would have been a lot more entertaining with this latest Seattle startup, but thankfully future generations have Zombie Based Learning. Geekwire spotlighted the education endeavors through haunting characters.   Courtesy of Zombie Based…
  • Kickstart-ing in the 206

    Martha Tesema
    17 Jul 2014 | 11:47 am
    Look up the definition of “kick-start” and you’ll find the rather boring: (noun) A device to start an engine by the downward thrust of a pedal, as in older motorcycles. But ask anyone in this day and age and they will immediately point you towards the immensely popular and fascinating crowdfunding platform, Kickstarter. The same website that allowed 3 million people to resurrect Reading Rainbow and create an emoji version of the literary classic, Moby Dick. Who knew that a pictogram Moby Dick would be in such high demand? That’s the beauty of Kickstarter – it’s a…
  • TRAY launches new website for Green Cleaning Seattle

    TRAY creative
    18 Nov 2013 | 9:53 am
    A small business we admire is Green Cleaning Seattle – Eco-Maid Services. They’re Seattle’s locally owned and woman-operated green housecleaning company. And like us, they’re members of Seattle Good Business Network. So we were thrilled to have an opportunity to redesign their website. We gave it a clean, fresh look, befitting the company’s use of biodegradable, eco-friendly cleaning products. Check out the site and learn how a clean home or office doesn’t have to require the use of toxic chemicals. As the Green Cleaning team says, “What we put in our…
  • Seattle social media pros share tips on connecting with local audiences

    TRAY creative
    14 Nov 2013 | 11:10 am
    TRAY Creative, together with Seattle Good Business Network, recently hosted a social media panel discussion titled, “Closing the Loop: From Clicks to Customers.” The event was the third in the Advantage: Local series, designed to offer marketing and branding strategies for Seattle’s local, independent businesses. Held at Impact HUB Seattle and moderated by TRAY’s Ralph Allora, the event featured three social media experts from Seattle’s local, independent business and arts communities: Emilia Arnold, project manager for Molly Moon’s Homemade Ice Cream; Susan Dorsch,…
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    The Finch Post

  • Head Case – Rebranding Mental Health

    Finch Brands
    14 Aug 2014 | 10:51 am
    “That guy’s a head case,” roars the sports radio caller. “Don’t panic,” says the husband to the wife as they enter a stressful situation. “What does he have to be depressed about?” asks the editorialist. “She’s so anorexic,” scoffs the gossip. “He’s very ADD, so you have to make it quick,” cautions the client about how best to present to the CEO.  In the aftermath of Robin Williams’s death, much has been written about his transcendent genius. Importantly, many have also bemoaned what they see as a culture that stigmatizes mental health issues and leads to a lack…
  • Introducing Richard Clifford: "What I've Learned Along the Way"

    Finch Brands
    6 Aug 2014 | 10:59 am
    We're pleased to announce the addition of Richard Clifford, VP of Integrated Marketing, to the Finch Brands' team My brother is an excellent golfer. He was one of the top high school players in New York State, a member of his college team, and several decades later he still regularly shoots close to par. I asked him once what differentiates someone with his exceptional ability from golfers who are able to “go pro”. His answer? “Consistently shooting one stroke better than other excellent golfers.” One stroke!  One stroke doesn’t seem like much. But one stroke can be the…
  • A Matter of Trust

    Finch Brands
    30 Apr 2014 | 10:13 am
    As with any stimulating project that leads to a positive conclusion, we’re proud to have authored the rebranding of Liberty Property Trust. But this one hits a little closer to home – not only is the company one of the most influential and highly regarded commercial real estate entities in the world, Liberty lifted the skyline and spirit of our hometown and continues to shape its future.  Every project has its interesting nuances. In this case, as we surveyed the perceptions and needs of the constituencies that matter to Liberty – brokers, tenants, community groups, the internal team…
  • 3 Common Mistakes in Focus Group Moderation

    Finch Brands
    27 Feb 2014 | 9:58 am
    As I’ve moved into my current role at Finch Brands (July 2012), spending time in the right places has been a constant consideration. Yet one thing I’ve been greedy about is continuing in the role of Finch Brands’ primary focus group moderator. This I consider to be time well spent, as I’m not yet ready to relinquish the closeness to the consumer and deep comprehension a participatory role in qualitative research affords. The demands of the travel notwithstanding, it’s also a heck of a lot of fun. There is a sense that moderation is hard work and it can be. Most of the time, being…
  • The Philadelphia Brand – A Progress Report

    Finch Brands
    18 Feb 2014 | 8:30 am
    Back in August, I used this space to excoriate the Philadelphia hospitality and tourism industry for their lack of focus on building a brand for our fair city. While this included criticism of the creative approach leading agencies have taken, the crux of the issue is that the structure of our regional marketing apparatus is nonsensical and ultimately self-defeating. To review – the two major marketing entities are Visit Philadelphia, which was formerly known as GPTMC (The Greater Philadelphia Tourism and Marketing Corporation). Removing this acronym forever is a praiseworthy step. Visit…
 
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    Brandful Workforce

  • Beyond The Logo: Re-Branding With The Help of Your Workforce

    Julia
    6 Aug 2014 | 5:30 pm
    There seems to be a growing practice in the world of corporate branding to involve the workforce. Executives understand that what you want the brand to be, isn’t always the way it is actually perceived. The way to make your vision a reality is through the workforce. They make it come alive. Unfortunately, like many other things, it’s easier said than done. And some organizations rely too heavily on words instead of action.  They also struggle on how to meaningfully involve employees in the process and at what point to involve them. To illustrate my point, below are two examples of…
  • The Future Is Now…No Now

    Julia
    11 Jun 2014 | 10:09 am
    I recently spoke at The Learning Forum’s gathering called, The Future of Innovation and The Work of Innovation, held at Convene’s newest conference center in lower Manhattan . Key takeaway: The future is here. It used to be that the future was very far off, say fifty years down the road. Now, we invent the future every day and advancements are much quicker than ever. I can’t think of a better organizer for this topic than my colleague, Brian Hackett. He brings executives together on key topics like analytics, innovation and learning, to discuss challenges and wins, directly with one…
  • Brandful Approach Gains Momentum

    Julia
    12 May 2014 | 6:41 am
    Last week, I spoke to a fantastic group of Long Island human resource professionals who understood the value the workforce can bring to the brand. While I do give a lot of presentations, I enjoy customizing my message and content for each unique audience. When deciding what to include for this group, I carefully reviewed my materials including videos, stories, and company examples. I decided to feature one of my favorite videos from Clear Vision Optical, a small Long Island-based company of 250 employees, that designs and distributes eyewear for all ages. The video offers a quick peak of…
  • AOL Has Guts. Do You?

    Julia
    29 Apr 2014 | 2:14 pm
    We all know the story of the first day on the job, and things not seeming the same as they did in the interviews. Is your advertised culture what it really is? It’s tough to compete for talent. Some companies try to be as hip and cool as their competitors, but are they really who they say they are? Last month, I conducted a webinar with my colleague, Susan Amori, Senior Director, AOL Talent & AOL Cultural Ambassador Program. Susan and I spent an hour with our listeners, most of whom were recruiters. I shared my how-to approach on attracting and hiring employees who would best serve the…
  • San Jose PayPals are Not Brandful

    Julia
    26 Feb 2014 | 8:05 am
    Soon after writing my last blog post, PayPal’s President, David Marcus, did exactly what I had advised not to do. He threatened his employees to use PayPal products or leave the company.  While that is one way to transform your workforce into a brandful one, it is not what I recommend. I commend Marcus for being on the forefront of understanding the value that his workforce brings to the success of his company. Most CEOs do not rely enough on their employees to build the brand. In an email to his “San Jose PayPals” he asserts: “everyone at PayPal should use our products where…
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    Siegel+Gale

  • Selling Your Comeback Story in China: Money Can Grow on Trees

    Lisa Liang
    19 Aug 2014 | 7:22 am
    Despite my complete dependence on the internet, I’ve only recently come around to the idea of e-commerce. Since moving to China, however, my apprehensions about shopping online have quickly dissolved. Against the backdrop of never-ending food safety scandals, I’ve been forced to do two things I never did in America: cook at home and buy groceries online.
  • Brand Matters: what is a brand audit?

    Siegel Gale
    18 Aug 2014 | 12:17 pm
    This week on Brand Matters, we talk to Jo Clarke, our Global Director of Implementation, about what a brand audit is and how it can help companies implement and roll-out their brands more effectively.
  • How to say “sorry”

    Duncan Hall
    15 Aug 2014 | 2:05 pm
    As a strategist at Siegel+Gale, I learn more and more about branding every day, and the more I learn, the more I can observe a trend in brand behavior that I would liken to “human.” Not that brands are human themselves—rather, they are comprised and supported by humans, for humans. But I have observed that more frequently than before, brands are beginning to be more emotive: to feel, to have an opinion, and to develop an emotional relationship with their audiences.
  • Sudiksha Knowledge Solutions: Building a brighter future for all its students

    Siegel Gale
    13 Aug 2014 | 2:59 pm
    Naveen Kumar founded Sudiksha Knowledge Solutions with a clear and simple purpose: provide high quality, easily available education for low-income children across India. 
  • Content Marketing: Giving a new meaning to “sharing is caring”

    Kiley Gasparovic
    12 Aug 2014 | 1:51 pm
    Content marketing is likely already dominating your marketing strategy. You have all the ingredients for great content: thought leadership, a beautiful website, and a brilliant proofreader. You’ve sold management on the value of maintaining a blog, you recruit contributors day in and day out, but still, deep down you secretly wonder: Are people actually reading? Do people actually care? Is this actually helping to drive new business? The answer to all of these can be “YES, of course!” 
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    Marketing Mojo for Small Business

  • Small Business Contracts 101: 4 Common Contracts You May Need as a Small Business Owner

    Deanna Zaucha
    20 Aug 2014 | 7:56 am
    Congratulations! You’ve started your own business. You’ve been handed the keys. You’ve managed to turn your dream into a reality. Now it’s time to focus on some logistics. Running a business is rewarding and demanding, and we want to be sure that you are prepared to protect your business and its assets to continue on your path to success. Below, we have collected four standard contracts you will need to be familiar with to do just that. 1. Bill of Sale:  Most likely, you are going to engage in many transactions when first starting out. This contract will protect and complete a…
  • Growing Your Business is Easier Than Ever with AdWords Express

    Adam Solove
    18 Aug 2014 | 8:24 am
    Google recently announced AdWords Express: a simpler way for small businesses to advertise in search results. AdWords Express promises to help you find valuable new customers, even if you only have a small budget. Is it a good fit to grow your business? How can you get the most from search advertising? Let’s take a look. Why advertise on search engines? Search engine advertising is one of the most efficient ways to grow your business. If you mail out postcards or buy a radio ad, you pay to reach a certain size of audience. But the majority of that audience doesn’t need what…
  • More Content, More Traffic: Building Out Your Website for SEO

    Sarah Matista
    15 Aug 2014 | 9:49 am
    You know how people say that less is more? Yeah, they are not talking about webpages. When it comes to the number of pages that connect to your website’s domain, more is always better – especially when you’re doing search engine optimization. In today’s online world, people rarely come to a website by typing in the name directly. Most website hits come from search engines – specifically from Google. If you want more people to enter your website, consider adding more doors. And not just more, but doors of all different shapes and sizes. Done with the door analogy? Let’s get…
  • Planning Ahead? B2B Marketing Trends for Your 2015 Strategy

    Deanna Zaucha
    13 Aug 2014 | 9:48 am
    Business to Business Marketing. B2B Marketing. The wonderful process of selling goods and services to another company. Anyway you phrase it, we know running  B2B marketing campaigns can be just as demanding as any B2C campaign, if not more so, since your audience is a company just like you! Getting caught up in the daily demands of making things run smoothly is natural; however, it’s important to take a step back every once and awhile to assess the trends seen within your business and its industry to make a more meaningful impact. In order to help you do that, we are going to address…
  • Choosing The Right Color For Your Small Business Logo

    Sarah Matista
    11 Aug 2014 | 11:48 am
    Are you getting ready to design a small business logo? Before putting pen to paper (or hiring a designer to), you’ll need to make sure you have a clear idea of what you want your logo to convey to your audience. After all, one of the main purposes of a logo is to get across a great deal of information about your brand as quickly as possible. Once you have your list of adjectives, you’re ready to choose a predominant logo color. Color has a huge subconscious impact on the viewer, so be purposeful about your choices. Luckily, you don’t have to be a student of color theory in order to…
 
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    Jill Celeste - Personal Branding Coach

  • Stop The Marketing Madness!

    Jill Celeste
    20 Aug 2014 | 12:57 pm
    There’s a famous quote attributed to Albert Einstein that says “Insanity: doing the same thing over and over again and expecting different results.” And this certainly is true for many entrepreneurs and their marketing efforts. Do you often find yourself doing the same marketing tactics over and over again, and hoping you’ll get better results […] The post Stop The Marketing Madness! appeared first on Jill Celeste - Personal Branding Coach.
  • Promoting Your Next Webinar

    Jill Celeste
    19 Aug 2014 | 4:06 am
    Hosting a webinar is a fantastic way to show your expertise and grow your personal brand. Once you decide on the topic and date for your webinar, the next step is to figure out how you will promote your webinar to the world. Here are seven tips on how to promote your upcoming webinar: #1: […] The post Promoting Your Next Webinar appeared first on Jill Celeste - Personal Branding Coach.
  • The #1 Marketing Mistake Entrepreneurs Make

    Jill Celeste
    13 Aug 2014 | 12:06 pm
    Do you have a marketing plan? If not, you are not alone. Most clients who hire me as their coach are often without a marketing plan. And this is the most common mistake entrepreneurs make with their marketing. Your marketing plan is your road map Why is it important to have a marketing plan? An […] The post The #1 Marketing Mistake Entrepreneurs Make appeared first on Jill Celeste - Personal Branding Coach.
  • 9 Tips For Writing Effective Email Subject Lines

    Jill Celeste
    12 Aug 2014 | 3:53 am
    One of the most important elements of email marketing is writing subject lines that get people to open your emails. How many times have you received a marketing email from someone and never opened it? Chances are more than once, and more than likely, it’s because the subject line didn’t grab you. So, as you […] The post 9 Tips For Writing Effective Email Subject Lines appeared first on Jill Celeste - Personal Branding Coach.
  • Don’t Just Hope Your Marketing Works

    Jill Celeste
    6 Aug 2014 | 12:25 pm
    “Hope Marketing” is a term coined by Jeff Walker in his book, Launch. This is a type of marketing where you create a product or service, and hope it goes well. You put it out there and keep your fingers crossed that people will purchase it. Does that sound familiar? The problem with Hope Marketing […] The post Don’t Just Hope Your Marketing Works appeared first on Jill Celeste - Personal Branding Coach.
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    Once a Day Marketing

  • New Mexico Certified Chile Brand Sizzles

    James Glover
    20 Aug 2014 | 7:55 am
    New Mexico Certified Chile™ Logo We are all very familiar with Champagne from France, Florida oranges and Kobe beef from Japan. Why? These regions have staked a claim to their tasty products and have spent decades managing the brands to ensure consumers have a very clear understanding of the unique nature and quality their respective products provide to the world. Here in New Mexico, we, too, have a one-of-a-kind product. It’s our chile. Whether red chile from Chimayo or green chile from Hatch, New Mexico is the undisputed chile growing champion of the world. With that, New Mexico is…
  • A National Perspective on Branding

    James Glover
    19 Aug 2014 | 6:18 am
    DurangoSpace, a co-working facility in Durango, Colorado Listen to our featured Those Branding Guys radio show podcast: A National Perspective on Small Business Branding Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys, we discussed tactics to employee when launching a new business. Joining us on the show was Jasper Welch, co-founder of DurangoSpace, serial entrepreneur and former Executive Director of the National Business Incubator Association (NBIA). Glover opened by stating that numerous businesses fail because they don’t…
  • Business Incubators and Your Brand

    James Glover
    18 Aug 2014 | 5:41 am
    WESST Enterprise Center, Albuquerque, NM Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are taking a look at business incubators and virtual business incubators and how association with these organizations can enhance your brand. According to Google: “Business incubation is a unique and highly flexible combination of business development processes, infrastructure and people designed to nurture new and small businesses by helping them to survive and grow through the difficult and vulnerable early stages of development.” Similarly, the National…
  • The Creation of a New Brand

    James Glover
    12 Aug 2014 | 5:19 am
    Pony Jo Urban Market Will be Located in New Anthea in Albuquerque, NM Listen to our featured Those Branding Guys radio show podcast: Branding the New Pony Jo Urban Market Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys, we discussed the launch of a new brand. Joining us on the show were Matthew Gregory owner of Standard Diner and Range Café in the Albuquerque area Eric Garcia founder of EFG Creative. We talked about branding their new venture, Pony Jo coffee house and urban market, which will be located in the new Anthea…
  • Is Your Brand Unique, Compelling and Believable?

    James Glover
    11 Aug 2014 | 5:24 am
    Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are looking at a small business in Victoria, Canada that understands the vital elements of a strong brand. I often talk about how important it is to ensure your brand is unique, compelling and believable. On a recent trip to Canada I discovered Baggins, a retail store that specializes in Converse shoes. What is unique about Baggins (besides being named after author JRR Tolkien’s popular hobbit Bilbo Baggins) is that the store offers the world’s largest selection of Converse footwear. This is quite a…
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    Brand Failure

  • The FAWC! Report: Ranking top ad agencies by social media performance

    Adam Williams
    6 Aug 2014 | 8:17 am
    In my previous post Does size matter? Debunking PivotStack’s Top 50 Ad Agencies Ranking, I discussed how I recommend ranking ad agencies based on the performance of their own social media profiles. Today, I’ve taken my own advice and created the FAWC! Report. I’ll let you figure out the name. The FAWC! Report ranks top advertising agencies by mashing up the number of followers they have on Twitter, Facebook, and LinkedIn and what I’m calling Social Goodness, which measures quality. As I stated in my prior post, it’s not just size that matters, but how you use…
  • Does size matter? Debunking PivotStack’s Top 50 Ad Agencies Ranking

    Adam Williams
    6 Aug 2014 | 8:15 am
    Apparently, size does matter. In fact, it’s all that matters according to Canadian ad agency PivotStack. Adweek recently reported that PivotStack has created a new ranking (because we aren’t self-congratulatory enough as a society) that lists agencies based on the size of their social media followings. The Top 50 Ad Agencies list asks: “Ever wonder how good your ad agency really is? If you’re trusting them with your brand’s online presence, make sure you know how they’re handling their own.” Okay. So I love that PivotStack is trying to generate leads…
  • Open letter to Foursquare CEO Dennis Crowley #killswarmapp

    Adam Williams
    25 Jul 2014 | 8:37 pm
    Recently, Foursquare released Swarm App, which breaks the native Foursquare experience by requiring users to use Swarm to check-in to places. In other words, they took the functionality of one app and split it into two. My biggest issue is that Foursquare has not created a value proposition for two apps that earns them the right to more of my time, more space on my phone and more data about me. The video above is my open letter to Foursquare CEO Dennis Crowley, who has sacrificed the user experience to pursue some business objective. I’m asking you to help me, you and the many other…
  • Dad in anti-gambling ad picked Germany to win the World Cup, oops

    Adam Williams
    18 Jul 2014 | 4:41 pm
    Singapore’s National Council on Problem Gambling (NCPG) thought that an anti-gambling ad focused on the World Cup would be great idea considering the wide reach of the games (and probably excessive gambling tied to the games). Unfortunately, the bad dad in the ad who bet his kid’s savings picked Germany to win it all and of course would now be quite rich. This reminds me of the time in Vegas that my mom wanted to teach me that gambling doesn’t pay by putting two quarters in a slot machine and winning $300 on her first pull. So what’s the NCPG’s response to the…
  • Verizon Wireless made a very memorable Slim Jim commercial

    Adam Williams
    15 Jul 2014 | 6:57 am
    Verizon recently aired a new commercial set during a robbery. Maybe you’ve seen it. If you did, you may remember it more as a Slim Jim commercial. I did. The ad begins with a common convenience store robbery. But then, an everyday Joe solicits the help of an uncommonly attractive woman to string together a rope made of Slim Jims. “On my count,” he tells the doe-eyed woman with Rambo fueled confidence. Or is it Slim Jim fueled confidence? I’m not really sure. The man then marches towards the bad guy and saves the day by…strangling the would-be-robber with the…
 
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    Pixel Productions Inc.

  • Infographic – How Do You Want Your BigCommerce Design?

    pixel
    20 Aug 2014 | 4:23 pm
    Related posts: How Do I Edit My BigCommerce Files Using FTP? If you're new to BigCommerce and you would like to... What Do I Need To Know About Moving My Site To BigCommerce? If you’re asking this question you’ve probably already been checking... BigCommerce Pricing & Plan Changes You Should Know About If you’ve been checking into the BigCommerce platform for your...
  • Take Your Brand Online

    Chris London
    19 Aug 2014 | 8:32 am
    The marketplace for any business looking to grow is filled with endless possibilities online. According to Pew Internet, 74 percent of adults now use a social networking site of some kind while online. This number is steadily growing and as a business owner you should be visible on these sites so that your brand can grow. You might be content with your clientele now, but as the Internet has become a mainstay, it is important to look to the future and create a presence that goes beyond your brick and mortar store front. Read on for tips on : Online Marketing Do’s While it is important to…
  • We’ve Moved! Pixel Productions Inc. Has Officially Moved to 29 Hawthorne Street in Medford Oregon

    pixel
    18 Aug 2014 | 4:20 pm
    Pixel Productions Inc. has recently purchased a new property located at 29 Hawthorne Street in Medford Oregon to better embody their boutique graphic design and web development agency image. Along with this move they added a representative in the Portland area for strategic business development. Pixel Productions Inc. is officially opened for business at their new location at 29 Hawthorne Street in Medford Oregon. In addition to this move, Shannon Crutchfield has been named Portland Art Director. This strategic move will allow Pixel to better serve clients in the greater Portland metro area…
  • How To Run A Successful Kickstarter Campaign

    Chris London
    14 Aug 2014 | 10:43 am
    Running a business requires a lot of attention to detail, and getting one off the ground is even more complicated. Whether your next project involves financing a film, creating a new and innovative video game or some other type of artistic venture to offer the world, funding for your project could be within reach with a new kickstarter campaign. Already other organizations have raised nearly $600,000 to support a variety of projects. Here are a few tips to help you to launch a successful kickstarter campaign for your next project. Start With a Following Many project developers approach…
  • 12 Ways To Boost Your Online Sales Today

    Chris London
    13 Aug 2014 | 8:56 am
    There is a certain amount of mystery when it comes to that all-mighty conversion while running an eCommerce business. Since one can never fully understand how people will react to your presence on the Internet it can be very difficult to know exactly how to proceed when it comes to boosting your online sales. There’s no shortage of suggestions when it comes to promoting your online business, but there is only one surefire way to know if any of them actually work and that is to test them out for yourself. Still, there are many different strategies that can be applied to your business to…
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    BP&O - Branding, Packaging and Opinion

  • Mauritshuis designed by Studio Dumbar

    Richard Baird
    20 Aug 2014 | 8:00 am
    Mauritshuis is an art museum and state-owned building, formerly the residence of count John Maurice of Nassau and built in the 17th century, which has been home to the Royal Picture Gallery since 1822. Located in The Hague in the Nertherlands, it is described as being a fine example of Dutch Classicist architecture, and has an interior filled with Golden Age masterpieces including works by Rembrandt, Jan Steen and Vermeer. Following a two-year period of refurbishment the building was reopened in June, and launched a new brand identity to coincide with this occasion designed by Studio Dumbar…
  • Clive’s Gluten Free Pies designed by Believe In

    Richard Baird
    20 Aug 2014 | 1:47 am
    Clive’s is a creator and producer of healthy, handmade, free-from foods that include a variety of pies, pasties, dips and cakes. They have a small dedicated team working from a kitchen in South Devon and ship their products nationally to health food shops such as Holland & Barrett, and to online retailers goodnessdirect and Ocado. Design studio Believe In have worked with Clive’s since 2005, and have been responsible for creating the packaging for many of their products. Recently, Believe In were given the opportunity to update Clive’s original range of individual…
  • Echo Capital designed by Trüf

    Richard Baird
    19 Aug 2014 | 2:15 am
    Echo is an American investment firm founded by and working for ‘Millennial’ entrepreneurs in the consumer packaged goods sector. The firm emerged from the Denver based Consolidated Investment Group with a mission to support and collaborate with young trend-setting companies with revenue streams between $1m and $10m and products that are innovative, have social impact and good ethical standards, are first-to-market and offer consumer convenience. Developed by Californian design studio Trüf, Echo’s brand identity mixes a bold geometric logotype and pattern work with multiple…
  • Space Division designed by Inhouse

    Richard Baird
    18 Aug 2014 | 2:12 am
    Space Division is an Auckland based architectural studio established in 2010 that looks to contribute to and positively impact on the lives and environments of its clients and their communities by producing simple and succinct spaces. They go on to describe their projects online as being inclusive and client focused with physical constraints, budgets, time frames and compliance being carefully considered and incorporated across commercial, urban infrastructure and residential architectural fields. The studio’s values and project considerations as well as its agile, dynamic and easily…
  • Cornershop designed by Cornershop

    Richard Baird
    15 Aug 2014 | 12:47 am
    Cornershop, formerly known as Sage, is an award-winning Adelaide based design studio. Cornershop aims to tell unique stories, help their clients grow, have an old-fashioned service practice and create brand identity treatments that cohesively exists across print, packaging, environmental and digital design contexts. The studio explain that by asking the right questions, collaborating with clients, using strategic solutions that are emotionally engaging, inspiring and distinctive, and establishing brand stories that are clearly and consistently told, they deliver a competitive advantage to…
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    richardbaird.com

  • This Week on BP&O No.40

    Richard Baird
    15 Aug 2014 | 3:57 am
    This week on BP&O I reviewed Apartment One’s ID work for Adlin Inc. and Fatherly, design studio Cornershop’s new brand identity, Anagrama’s packaging treatment for Argentinian bakery Violeta, Studio Alexander’s visual identity for furniture maker Carin Wilson and Ryan Romanes work for Blue Baths. Tweet This   |   SubscribeBP&O The post This Week on BP&O No.40 appeared first on .
  • This Week on BP&O No.39

    Richard Baird
    8 Aug 2014 | 3:48 am
    This week on BP&O I reviewed Shorthand’s visual identity for fitness and lifestyle app Ritualize, Designers Anonymous’ packaging for The Tomato Stall, Garbett’s brand identity and print work for architectural conference Making, and design studio Passport’s new website and stationery set. Tweet This    |    SubscribeBP&O The post This Week on BP&O No.39 appeared first on .
  • This Week on BP&O No.38

    Richard Baird
    1 Aug 2014 | 4:50 am
    This week on BP&O I reviewed Village Green’s visual identity for property redevelopment project Alphabeta, Tres Tipos Gráficos’s logotype and stationery set for event planning agency Buena C, Graphical House’s work for Scotland Can Make It! and The Empire Cafe and A Friend Of Mine’s visual identity and packaging solution for waffle and coffee shop Waffee. Tweet This    |    SubscribeBP&O The post This Week on BP&O No.38 appeared first on .
  • This Week on BP&O No.37

    Richard Baird
    18 Jul 2014 | 3:57 am
    This week on BP&O I reviewed Studio Lin’s visual identity for Fort Studio and their packaging work for Kid O, Demian Conrad Design’s logotype and stationery for furniture brand Dadadum, Comite’s work for brand communication consultancy Dosatres, and Re Sydney’s visual identity solution for The Confidante. Tweet This    |    SubscribeBP&O The post This Week on BP&O No.37 appeared first on .
  • This Week on BP&O No.36

    Richard Baird
    11 Jul 2014 | 3:22 am
    This week on BP&O I reviewed Kerr Vernon’s visual identity work for his studio KVGD, DDMMYY’s packaging treatment for Triumph & Disaster’s travel kit On The Road, Believe In’s brand identity for door seal design and manufacturer Lorient’s latest range Aura, Asketic’s packaging treatment for raw food and ingredient business The Beginnings, and Marx Design’s packaging for Supreme Coffee. Tweet This    |    SubscribeBP&O The post This Week on BP&O No.36 appeared first on .
 
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    ImagiBrand

  • Saundra Saumay

    ImagiBrand
    8 Aug 2014 | 10:47 am
    Art Director The post Saundra Saumay appeared first on ImagiBrand.
  • The Psychology of Branding with the Color YELLOW [infographic]

    Richie Kawamoto
    17 Jun 2014 | 5:00 am
    How we perceive and interact with our world is largely impacted by the colors that surround us. While going largely unnoticed as we go about our daily lives, the psychology of color is continually affecting consumers on a deep level. The colors that a company chooses to represent their brand can affect the mood, feelings […] The post The Psychology of Branding with the Color YELLOW [infographic] appeared first on ImagiBrand.
  • Will Mere Exposure to a Brand on Social Media Make Me Like It More?

    Richie Kawamoto
    5 Jun 2014 | 5:00 am
    The Product Branding Surrounding Our Personal Spaces Take a moment and look around your home, office and maybe even your vehicle, and make an inventory of the brands and products you’ve purchased, and most importantly, those brands and products you routinely purchase. What are you seeing? Catching your eye is possibly your favorite brand of […] The post Will Mere Exposure to a Brand on Social Media Make Me Like It More? appeared first on ImagiBrand.
  • Casting the Personality of Your Brand

    Richie Kawamoto
    29 May 2014 | 5:00 am
    Marketing Strategy: Finding the Perfect Brand Representative Back in my days working on Hollywood movies, I met quite a few casting directors and even more aspiring actors. Every week these casting directors would send out breakdowns to various talent representatives in town, letting everyone know the specific characters they will be auditioning. As soon as […] The post Casting the Personality of Your Brand appeared first on ImagiBrand.
  • 9 Content Marketing Tips to Make Your Brand More Sharable

    Richie Kawamoto
    22 May 2014 | 5:00 am
    There are numerous ways a brand can make themselves more sharable on social media. The smart brands understand the value of telling a good story since the public is always hungry for a good story to share. In our previous blog post entitled, The post 9 Content Marketing Tips to Make Your Brand More Sharable appeared first on ImagiBrand.
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    Macali Communications

  • Coach Ditka Models Brand Energy & Trust

    Kevin Donnellon
    12 Aug 2014 | 7:00 am
    Coach Ditka was the speaker at an Evans Scholars Invitational last night. I was skeptical of his appeal considering the bombardment of Da Coach ads, product and services here in Chicago. I was wrong, and I was reminded why Mike Ditka has a fully energized and credible brand: Energy – he spoke of his fondness for the Scholars as “providing opportunity” in a world where kids are inactive. He talked about Johnny Manziel’s NFL debut as being overthought and “let the kid play.” He also reminds him of NFL legend Fran Tarkenton and his “cocky and stupid”  and successful QB.
  • Summer Musings of Bygone Vortex

    Kevin Donnellon
    11 Aug 2014 | 6:56 am
    Remember this post and how we pledged to never complain about summer. Perfect low 80s in Chicago today. I woke up to subzero temperatures again this morning. We have enjoyed 20 such days in Chicago this winter. Hey, we live in the Midwest, that’s what winter is or was. Regardless, here are a baker’s dozen or so  reasons why I like a cold winter: 1.  Fire – you can toss a few logs on the fireplace. Pour a glass or red wine and chat with friends. 2.  Reading – you can read those great books you received for Christmas. I am on my third. 3.  Television – you can watch award…
  • Ask These 9 Questions For Relevant Content

    Kevin Donnellon
    14 May 2014 | 4:00 am
    Content is king, but not just for its own sake. To make content meaningful and relevant, ask yourself these 9 questions: Why are we creating these stories? What are the story ideas? What do we want the stories to do – educate, inform, entertain or engage our customer during the sales process? Who will author/produce the stories? When it the most opportune time for our customer to receive these stories and act on them? When do we need to draft, revise and approve the stories’ production? How will we produce these stories – words, graphics, photos or videos? Where channel will we…
  • Leadership Monday — 5 Keys To Networking

    Kevin Donnellon
    28 Apr 2014 | 6:07 am
    There are five keys to networking according to Alan Weiss, PH.D, renowned consultant and author of Million Dollar Consulting: Distance power – network with those who don’t know you so that there are no perceptions to “undo” or overcome. Unique multiplier try to find the one person who has many contacts with different buyers, for example, a board member. Nexus person who is the one person who can immediately connect you to a buyer? (“You must meet my boss”; “You must meet my cousin.”) Adhesion principle – you have to give to get. What are you offering that will create…
  • Leadership Monday — Win People To Your Way of Thinking

    Kevin Donnellon
    21 Apr 2014 | 6:12 am
    Dale Carnegie offers 12 principles on how to win people to your way of thinking. I’ve always found these valuable in my personal and business relationships: The only way to get the best of an argument is to avoid it. Show respect for the other person’s opinions. Never say “you’re wrong.” If you are wrong, admit it quickly and emphatically. Begin in a friendly way. Get the other person saying “yes, yes” immediately. Let the other person do a great deal of the talking. Let the other person feel the idea is his or hers. Try honestly to see things from the…
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