Laura Ries (branding expert) has changed her company name to Ries’ Pieces. Ah, huh? This is the first thought that came to my mind when I saw the new name: Here’s a snippet of why she made the name change: Last week it occurred to me what the perfect name would be. Ries’ Pieces. Pieces is a great triple entendre that describes my blog posts, TV appearances as well as the correct pronunciation of my name. Now I must say that I’m a big fan of Laura but this name change is weird to me. What’s her brand identity or positioning? Certainly not the fact that she’s a…
