Branding

  • Most Topular Stories

  • The Inside-Out Approach To Building A Brand.

    Brand Insight Blog
    John Furgurson
    9 Oct 2014 | 9:11 pm
    I’m always amazed by business owners and CEOs who spend considerable time and money on branding initiatives, only to neglect the most important component of their brand: Their people. If you want to build a great brand, you better start on the inside and work your way out. Seriously. If you can’t convince your employees to be your greatest brand ambassadors, who can you convince? If they aren’t drinking the Kool-aid, who will? It’s interesting, during a brand audit, to compare the company’s external market research data with prevailing internal attitudes.
  • The Sport of Storytelling

    Deep Ad Thoughts
    Anna Forbes
    28 Oct 2014 | 6:44 am
    We’ve all been there. You watch a tv spot that’s so artfully done and creates such emotional intensity that by the time it’s over you’re >> The post The Sport of Storytelling appeared first... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Time Management Tips for Blogging

    Jill Celeste - Personal Branding Coach
    Jill Celeste
    19 Nov 2014 | 7:14 am
    Do you love to blog but hate the amount of time it takes? Or perhaps you are interested in blogging but not sure you have the time to make it work? For many, blogging can be a total “time drain,” but with the right techniques, you can blog more efficiently. Here are five time management […] The post Time Management Tips for Blogging appeared first on Jill Celeste - Personal Branding Coach.
  • Who Branded Best in 2014?

    Aaker on Brands
    19 Nov 2014 | 12:00 am
    Each year, HUB Magazine honors excellence in the brand experience. With well over a hundred entries, approximately 37 judges (including myself) determine who has excelled. The criterion is not market response, but rather how the brand lived up to its promise and whether it improved its customer’s daily lives in ways big or small.Of the 12 gold medal recipients, four stood out in my mind as being particularly noteworthy. All had a modest budget but were unique, innovative, new, involving and represented the DNA of the brand.Coca-Cola South Africa: A Rainbow for the Rainbow NationIn the lead…
  • Make the most of customer journey mapping

    Siegel+Gale
    Maria Boos
    21 Nov 2014 | 7:12 am
    With the rise of customer experience as a corporate function, customer journey mapping is taking its place as a vital component of any program or process focused on enhancing customer centricity. Here are a few insights on how to get the most value out of your customer journey mapping efforts. The post Make the most of customer journey mapping appeared first on Siegel+Gale.
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    Brand Insight Blog

  • Zero-in on Branding success.

    John Furgurson
    16 Nov 2014 | 9:08 pm
    I love this saying: “The main thing is to keep the main thing the main thing.”  I think Steven Covey coined that one. When you boil it all down, that’s the essence of branding: Zero-in on one thing you can honestly, passionately, expertly hang your hat on, and stick with it. Then when it comes to marketing communications, come up with one idea to convey the main thing, and just pound that home in every way, shape and form you can afford. One idea, multiple executions. Unfortunately, most business owners and brand managers don’t have that kind of focus. Once they get…
  • How to hire the right marketing person, the first time.

    John Furgurson
    28 Oct 2014 | 5:32 pm
    I don’t work with Fortune 500 companies. My clients rely on small, efficient teams of people for all their marketing needs. If that’s your situation, or if you have a fledgling start-up, you better think carefully about the type of marketing person you hire to spearhead the effort. The most common mistake is hiring a specialist… someone who’s deep into SEO, or social media, or web programming, or brand journalism, or graphic design. Whatever. Those “doers” are all important players in your marketing mix, but what you need is a thinker/doer. An idea guy who…
  • When Branding outpaces the Brand. And vice versa.

    John Furgurson
    16 Oct 2014 | 9:11 pm
    First of all, let me address the common confusion around the two “B” words in this article’s headline. The verb “branding” is often mistakenly associated with logo design. You’ll hear someone say, “Oh, we’re going through a complete re-branding exercise right now,” which in reality is nothing more than a refresh of the logo. Branding is much more than that. Branding refers to everything that’s done inside the company — and outside — that influences the perception of the brand. If you redesign the product, that’s branding. If you engineer a…
  • The Inside-Out Approach To Building A Brand.

    John Furgurson
    9 Oct 2014 | 9:11 pm
    I’m always amazed by business owners and CEOs who spend considerable time and money on branding initiatives, only to neglect the most important component of their brand: Their people. If you want to build a great brand, you better start on the inside and work your way out. Seriously. If you can’t convince your employees to be your greatest brand ambassadors, who can you convince? If they aren’t drinking the Kool-aid, who will? It’s interesting, during a brand audit, to compare the company’s external market research data with prevailing internal attitudes.
  • Deschutes Going National: How to grow without selling your soul.

    John Furgurson
    5 Sep 2014 | 1:38 pm
    Bend, Oregon is a small town better known for big fun than big business. There are only a few local brands that have grown to national prominence. It’s fitting that one is a beer brand. When it comes to craft brewing, Oregon is the undisputed leader. And Bend is #1 in Oregon, with the most brewpubs per capita in the country.  (28 at last count, with at least a dozen more in the works. Bend’s population is 80,000.) It all started 26 years ago when Gary Fish opened Deschutes Brewery. Since then, Deschutes has grown into the 6th largest craft brewery in the country, and the 11th largest…
 
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    brandflakesforbreakfast

  • engineering middle manager barbie

    Cory
    20 Nov 2014 | 5:15 am
    Barbie can do lots of things these days and there are plenty of books to prove it. One thing she can't seem to do is write code, but she can design puppies like a true engineer. Needless to say Mattel has seen a little backlash on the book. Rightfully so since the book has Barbie inadvertently downloading a virus and she can't reboot her own computer at a point. Mattel has since responded with an apology and the ebook has been pulled from Amazon. You can read more over at Consumerist about the book and apology.
  • everyone poops (even santa)

    Cory
    20 Nov 2014 | 5:11 am
    Check your toilet this Christmas morning, because it looks like you might be getting more presents than what you find under the tree. Poo-Pourri's latest ad investigation points out that Santa does in fact need to make a few pit stops on his busiest night of the year. The magic has officially been ruined by poop jokes.via AdFreak.
  • nissan 'luxury' restored

    Cory
    20 Nov 2014 | 5:03 am
    Filmmakes Luke Aker needed to sell his car. There is no better place to sell a 1996 Nissan Maxima than craigslist. He decided to make a video to show it off. Lots of people noticed, and so did Nissan... so they bought it. Now, Nissan takes that original sales video produced by Aker up a notch with silver tools, bottled radiator water and carafe of engine oil. Over the top? Yep. Funny? Absolutely. Well done Nissan.
  • every square inch of a rebrand

    Kristien Del Ferraro
    19 Nov 2014 | 5:10 am
    Aw man, as an agency, wouldn't you just die to have a client come to you with the opportunity to rebrand every square inch of their business? Not just a logo, or a tag line, or advertisements...but the whole entire brand experience...the entire category really! That's exactly what Lowes, a regional grocery chain, brought to The Variable agency in Winston-Salem. The images below are the result of their efforts, challenging typical grocery store conventions with a tone they describe as "if Pixar created a grocery store, but talked about itself the way BuzzFeed would." That description, while…
  • swipe right for holiday gifts

    Kristien Del Ferraro
    19 Nov 2014 | 5:09 am
    Ever since Tinder has blown up many types of business have stolen the simple, yet powerful "swipe right to indicate preference" functionality, like the beloved BarkBuddy for adoptable pets. This time retailer giant, Argos, got in on the action just in time for the holidays with their delightful Gift Finder app. Like any good app it uses all the data from your interactions to determine your tastes so it can serve you better suggestions to choose from. And, because it's all about gifting, they launched it with a Facebook campaign that challenged friends to see if they're your real friend by…
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    Branding Strategy Insider

  • Brand Example: A Higher Brand Purpose

    Chris Wren
    14 Nov 2014 | 12:10 am
    Brand purpose is the foundation for brand story. Consider this most brilliantly executed example of how higher brand purpose begets flawless story staging and storytelling, illustrating the more elaborate a scene is — props, staging, ambiance — the easier it is for customers to imagine themselves in it. Whole Foods Market is positioning itself to be the world’s healthiest grocery store in a new campaign called, unsurprisingly, “Values Matter.” The awareness campaign boldly asserts in the narration “We want to know where our food comes from, what happens to…
  • Changing The Brand Culture – To What Purpose?

    Mark Di Somma
    12 Nov 2014 | 12:10 am
    Organizations tend to speak about purpose and change as if they are separate subjects. Increasingly, we’ve been asking whether the two could and should be much more closely linked, prompting a shift in question from “Change – to what end?” to “Change – to what purpose?” If we could focus change on ideas that were more universal than corporate and that spread the perceived benefits more broadly, would that make a difference to the success rate? Because right now, the emphasis on change programs to accelerate growth is not working. John Kotter’s assertion that change, as it is…
  • Brand Success: Ideas Or Access?

    Mark Di Somma
    10 Nov 2014 | 12:10 am
    As scale focused brands continue to push their footprints further afield in the search for growth, big distributors, both online and off, offer strong and proven channels through which to reach consumers. Such channels are very attractive – they are major brands in their own right, they bring kudos and market credibility, and of course they have huge client and follower communities. But the share of the asking price that those distributors demand in exchange for that increased market penetration can put them at odds with those who create/ manufacture/ produce. At stake: who gets to decide…
  • Focus Your Brand On Cause Not Effect

    Chris Wren
    7 Nov 2014 | 12:10 am
    Communication is just one tool to convey brand message. Marketers and brand strategists are not employed by companies to create communications – they are employed to create change in consumer behavior. Instead of deluging customers with messages about the point a brand is trying to make, imagine how a brand might let customers experience the point it’s trying to make. This subtle, but powerful shift moves customers up the ladder of marketing effectiveness*. Instead of absorbing a message (theoretically), customers begin to interact with the brand (practically). Take credit cards as a…
  • The Emotional Drivers Of B2B And B2C Brands

    Mark Di Somma
    6 Nov 2014 | 12:10 am
    Philip Kotler once described brands as helping people to make decisions. In a world of frenzied competition and bewildering choice, they are of course the fastest, simplest and most effective way to link a name to a perception of value. What can easily be overlooked however is that B2B and B2C brands are not just about very different types of decisions but that they also involve very different types of decision making. For the most part, consumer brands look to influence an individual and/or groups of individuals (tribes). They are at their most powerful ‘in the moment’. They are about…
 
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    Jonathan Salem Baskin

  • Black Friday Success Could Indicate Deeper Woes For Retailers

    jonathan
    23 Nov 2014 | 5:51 pm
    The predictions for this week’s retail holiday sales kickoff are rosy, but they may reveal the deeper problems that retailers face all year long… Read the complete essay at Forbes  
  • Giving Credit

    jonathan
    23 Nov 2014 | 4:57 am
    Today, giving credit doomed a king to bankruptcy. It was going to be a tough one for Philip II who, as King of Spain, Portugal, England, and Ireland, ruled the largest empire of his day. But he couldn’t get a handle on the competing government regulations, rampant inflation, and a much abused tax base on which he relied to run it. There’s no verbatim record of his meeting with Dutch financiers on this day in 1556, but you can imagine the newspaper headline, had there been one: Philip retains investment bankers to explore options. The obvious option was to loan him money, probably blessing…
  • Immodest Proposals

    jonathan
    22 Nov 2014 | 6:06 am
    Today, immodest proposals influenced communities. After millions of people were slaughtered, maimed, or otherwise had their lives ruined by the carnage of World War I, there was somewhat of a consensus about the governments that had waged the conflict: Maybe they weren’t qualified to run things on their own? Labor unions were considered a possible counterbalance, and a commission was formed shortly after the Treaty of Versailles was signed. Its mandate was to draft recommendations on protecting the rank-and-file citizens who’d been so abused by the recent war. Their vision far exceeded…
  • Sainsbury’s WWI Video Is Intriguing, But Is It An Ad?

    jonathan
    21 Nov 2014 | 11:12 am
    Sainsbury’s, the UK’s third largest grocery chain, has produced a 3+ minute video for the holidays: Entitled “Christmas is for Sharing,” it re-enacts the day in 1914 when British and German soldiers fighting WWI emerged from their opposing trenches to celebrate an impromptu holiday truce. A British solider gives a German a chocolate bar, a replica of which the chain is selling in its stores, and will donate profits to The Royal British Legion (the country’s top charity for veterans)… Read the entire essay at Forbes
  • Privacy is the new killer app

    jonathan
    21 Nov 2014 | 5:07 am
    Privacy is the new killer app, according to a research report issued by Forrester last week, and reported by Matt Weinberger at Computerworld… Read the entire essay at The End of Anonymity
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    Drew's Marketing Minute

  • Are you feeling a little stressed?

    Drew McLellan
    19 Nov 2014 | 4:31 am
    Feeling a little stressed? As we head into Thanksgiving week, for many of us it signals the beginning of the last frenzied six weeks of the year. Stress is a natural part of life — but as a culture, we’ve upped the ante and are entering an era of super stress. The consequences of that super stress are showing up in every aspect of daily life and come with incredible costs as we wrestle with the consequences. Here’s the reality — it’s not going to be getting better any time soon. The causes of this heightened level of stress are here to stay and believe it or not,…
  • Big data delivers customized experiences or it’s just noise

    Drew McLellan
    11 Nov 2014 | 5:20 am
    If there is one phrase we couldn’t seem to get enough of this year — that phrase is big data. Every day our digital activity (on the web, on our smart phones, social networks etc) creates over 2.5 quintillion bytes of data. In fact, 90% of all the data in the world today has been created in the last two years. As our phones evolve into our mobile wallets and our hub for digital tickets and coupons – they will add dramatically to the collection of data on consumer spending and behaviors. Suffice it to say – we are leaving quite a trail. A trail that will help businesses get to know…
  • We only care about you if it’s really about us

    Drew McLellan
    28 Oct 2014 | 4:58 am
    We recently bought an ad for a client and the ad rep suggested we make a big deal out of the fact that our client has been in business for 130 years. I politely told her that we definitely were not going to do that. Instead, we were going to talk about something their readers and our prospects might actually care about. My conversation with her is what prompted this blog post. We’ve all seen the ads or sales that are somehow tied to a businesses 25th anniversary or the “we’ve been in business for a century” sale announcements. The reality is – no one cares. While that may be a…
  • This marketing summit promises to be extreme!

    Drew McLellan
    25 Oct 2014 | 7:56 pm
    Are you looking for an edge?  Want to super charge your 4th quarter as you power into 2015? Maybe this free online event is your ticket. At the Extreme Small Business Marketing Summit, 6 small business experts will reveal their secrets to get more leads, convert more sales, win more clients, and make more money without driving themselves crazy or spending their last dime. Now, you can do it too! In just 6 hours, you’ll revolutionize how you grow your business. Get the business-building tools and strategies you need to boost your results when you register now at no cost for this exciting…
  • Storytelling, storytelling, and more storytelling

    Drew McLellan
    24 Oct 2014 | 6:09 am
    Seems like every marketing book, blog and study is talking about how we should be using storytelling as a marketing technique. I couldn’t agree more.  Unfortunately, I think most attempts fall short. Marketers clearly believe that storytelling is a critical component of their marketing efforts.  It’s one of the most talked about topics in marketing circles today. So — no argument that marketing’s version of storytelling is critical to a business’ communications success. The question is — why are so many companies doing it badly and not experiencing the…
 
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    Ries' Pieces

  • High Hopes for Marley

    Laura
    19 Nov 2014 | 10:44 am
    The Weed Wars are coming. As the legalization of marijuana continues to move forward, we will see hundreds of homegrown brands turn into a handful of big brands and eventually a couple of dominant brands. It happened with cars; it happened with beer; it happened with computers; it happened with energy drinks. It will happen with marijuana. Being first in the mind with the right name goes a long way in dominating a category. In personal computers, Apple was a much better name that TRS-80 or Commodore Pet. In beer, Yuengling was first but never got into mind outside of its home town because the…
  • Burger King loses its way

    Laura
    21 May 2014 | 12:47 pm
    What kills most marketing programs is “change.” When you keep changing your slogans, you confuse consumers and after a while they don’t attention to what you are trying to say. Over the years, Burger King has had a lot of slogans. Remember “Where is Herb?” Burger King spent over $40 million trying to find him. They never did! Three of Burger Kings were powerful and each if used consistently could have done more to build the brand. “Home of the Whopper.” “Broiling, not frying.” “Have it your way.” So what is Burger King doing lately? The same thing they have done in the…
  • Super Bowl 2014

    Laura
    3 Feb 2014 | 1:40 pm
    Unless you were a Seattle fan, the 2014 Super Bowl wasn’t a super game to watch. The puppy bowl was more competitive. So that left a lot of pressure on the commercials to deliver some much needed excitement and entertainment. A few spots delivered but most were not very memorable. One thing that continues to make the difference between failure and success is the use of a consistent visual hammer. Here is my recap of the 2014 winners and losers. Budweiser – Puppy Love. The Clydesdales are instantly recognized as the visual hammer for Budweiser. Anheuser-Busch has been using the horses for…
  • Marketing to do list for 2014

    Laura
    19 Dec 2013 | 8:26 am
    1. Stay focused Think about what you can get out of that might be weighing your brand down. Too many companies do the opposite and only thing about what else they can get into. Long term this waters down your brand in the mind of the consumer.   2. Think visually. Do you have a visual that communicates your positioning to consumers? If not you better find one. Strong brands combine a focus with a visual that communicates their position. Marlboro and the cowboy. Coca-Cola and the contour bottle.   3. Speak like a consumer. Too many companies have slogans and use language that…
  • iPhone was first, but so was Motorola.

    Laura
    19 Sep 2013 | 12:20 pm
    The iPhone was described by Steve Jobs as “A revolutionary mobile phone...[and] a breakthrough Internet communications device." It literally changed how we thought about a cellphone. Instead of being a better phone, iPhone was a better internet device. It pioneered a diverging category of cellphones called touchscreen mobile internet devices. Motorola invented the category of cellphones. Nokia brought cellphones to the masses. BlackBerry invented the keyboard phone for email. Samsung brought better designs. iPhone invented the touchscreen internet device. Motorola’s Droid and…
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    Tom Fishburne: Marketoonist

  • personalization

    tomfishburne
    16 Nov 2014 | 8:44 pm
    Marketing is getting increasingly personalized. Mobile technology in particular is making it easier than ever for marketers to personalize their message to consumers. But “personalization” doesn’t necessarily mean “personal.” Personalization is a blunt instrument. It’s often inaccurate. And when marketing tries to personalize, but misses the mark, the effect can be more annoying that not personalizing at all. Awkward personalization happens at every Starbucks where the barista tries to guess the spelling of your name. There’s a funny meme of Starbucks name fails (including…
  • data-driven marketing

    tomfishburne
    9 Nov 2014 | 8:41 pm
    Marketing is increasingly “data-driven”. But that doesn’t have to mean “data-blinded”. It feels like there’s a polarizing schism between the art and the science of marketing — the Mad Men and the Math Men (and women). Mad Men resent the Math Men for taking over the creative process with analytics and Math Men resent the Mad Men for making marketing decisions based on subjective opinions rather than data. I drew this cartoon last year imagining data-driven marketing as the reason Don Draper’s silhouette falls from the sky scraper. But marketing ultimately needs both. Data alone…
  • programmatic advertising

    tomfishburne
    2 Nov 2014 | 3:08 pm
    Programmatic technology is fundamentally changing advertising. Programmatic is an auction-based system where ads are bought and served across the web to a specific audience in real time. Currently 20% of online ad buying occurs with programmatic technologies, but the number is growing quickly. GE sent out a brief earlier this year that they’d like to become 100% programmatic some day. P&G stated that it wants to buy 70-75% of its US digital media programmatically by the end of this year. Programmatic is starting to spread to outdoor ads too. There are obviously huge benefits in…
  • consumer attention span

    tomfishburne
    26 Oct 2014 | 5:31 pm
    In 2000, the attention span of the modern consumer was 12 seconds. It’s now 8 seconds. The average attention span of a goldfish is 9 seconds. Marketers are in the business of trying to catch (and hold) people’s attentions. That has always been a challenge. But it’s only getting harder. Thus the the trend toward “snackable content”, a marketing buzzword for breaking marketing communication into really small engaging pieces. The rise of infographics and of videos that can fit into a 6-second Vine are part of this trend. Marketers are experimenting with a lot of ways to produce short…
  • retargeting ads

    tomfishburne
    19 Oct 2014 | 8:29 pm
    Retargeting has taken the advertising world by storm. No longer do advertisers have to hope that an audience they want will be found at a particular publisher. They can chase audiences everywhere based on some signal of intent, independent of publishers. Not even Waldo can hide. The problem of course is that ad stalking can be creepy. It’s creepy not just because the ads are persistent, it’s that the ads are tone-deaf. They don’t take any context into account. Browse a red-and-white striped sweater and ads for that red-and-white striped sweater will stalk you across the…
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    Personal Branding Blog - Stand Out In Your Career

  • The Challenges and Strategies of Changing Industries

    Marc Miller
    23 Nov 2014 | 10:30 am
    Changing Industries Do you want to change industries but find that you’re running into a lot of roadblocks? If so, you are not alone. A couple of years ago, I had a client who was a PMP certified project manager. He had a lot of project management experience managing IT projects, but he wanted to transition to the healthcare industry. I arranged for him to meet the COO of a rapidly-expanding healthcare provider. The COO told him that his credentials were impressive, but he had no healthcare experience. The COO said they really should not care that he had no healthcare experience, but…
  • The Mentality of a Successful Career

    Ken Sundheim
    23 Nov 2014 | 2:30 am
    Success is all in your head. If you want to control your ability to have a lucrative, fulfilling career, it’s imperative to control the way you think. Those who can’t control their emotions and inner monologue never reach their full potential. The long-term solution to sub-par success, lack, and limitation lies in our ability to turn our inner potential to reality. Among other things, this means not allowing outer circumstances to control our emotions. It means understanding that no amount of money or physical objects creates happiness or cultivates success. Rather, our recruitment…
  • Is SEO Still Worth the Effort?

    Leslie Truex
    22 Nov 2014 | 2:30 am
    Since its inception, search engine optimization (SEO) has been the bane of many web masters’ existence. Just when you thought you had it mastered, the algorithm changed and you were back to square one. The newest Google update is no different and has had many throwing up their arms surrendering attempts to make the search engine happy. However, SEO isn’t dead and if you focus on what Google is trying to do, you can be successful at helping it find and rank your website. Originally, the goal of search engines was to index and rank websites so that people looking for information could find…
  • How Personal Brands Can Succeed in SEM

    Susan Gilbert
    21 Nov 2014 | 10:30 am
    Why Search Engine Marketing (SEM)? Having your website rank in search has changed dramatically over just the last five years, and many brands may have seen a decline in their ranking. Since social media came onto the scene, the way people look for information on the Internet has become much more conversational. Google in particular has also evolved to adapt to this new style of communication with its latest algorithm, Hummingbird, which means personal brands must also change their search methods. Has your brand’s website been off the search engine radar? There are new techniques that can…
  • Five Things You’ll Learn About Yourself on Vacation

    Jeff Shuey
    21 Nov 2014 | 2:30 am
    I’m writing this from 900 feet above sea level on the upcountry slopes of Haleakala on Maui. This week I’ve been fortunate enough to spend time on Maui visiting friends & family and also going to places I have been visiting for many years. It got me thinking about what has changed as well as what has stayed the same. I was able to boil it down to Five Things I noticed on my vacation. Going forward I might expand upon this list as the trip continues and perhaps with any comments you add below. (PS – In case you are wondering what I mean by many years… it’s more…
 
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    Igor

  • How to Get a Great Dotcom Name: Tesla Leads the Way

    igor
    13 Nov 2014 | 10:57 am
    In addition to the familiar .com, .net and .org domains, close to 1400 new generic Top Level Domains (gTLDS) have been green-lighted. The new gTLDs are meant to alleviate the perceived real estate shortage in the .com world. Many startups as well as existing business see the new domains as a way to get a better name for their companies, given what they see as lack of availability of .com names. The fact is a lot of great .com real estate is readily available but not yet leveraged, due to the wrongly held belief that your company name has to match your domain exactly. This myth has been…
  • TBT: 5 yrs ago. A Very Animated Richard Branson Announces Gogo Wi-Fi, Which We Named

    igor
    30 Oct 2014 | 8:44 am
  • Creating Compound Names Like Instagram, Snapchat & Airport

    igor
    25 Oct 2014 | 3:53 pm
    Instagram and Snapchat are identical constructions. Each simply substitutes new words from an accepted utility name: Instant Message. Insta & Snap are synonyms for Instant, and Gram & Chat are substitutes for Message. Since Instant Message is already a universally adopted name, you know that Instagram and Snapchat will be accepted as well. If what you’re naming doesn’t map to a two-word generic, break it down into one first. You can do this by re-purposing an unrelated, well-known compound word, as in Apple’s Wi-Fi base station being called “Airport”…
  • Chain of Children’s Dental Offices We Named Launches

    igor
    22 Oct 2014 | 5:06 pm
    Smart Mouth As you would expect, lots of their competitors have “smile” in their names. So instead, the name Smart Mouth makes you smile. Using the word “smile” in a name is explanative, using words that cause your audience to smile is demonstrative. In naming & branding, as in all aspects of life, demonstrating is always more effective than explaining. It’s also a twist on a descriptive name, saying “It’s a Smart choice for your Mouth” and that the dentist is “Smart about Mouths”. Since parents, not kid’s are the…
  • “VeSegtamy” ?

    igor
    5 Oct 2014 | 6:56 am
    Design firm merges a Vespa with a Segway
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    GIRVIN | Strategic Branding Blog

  • The Symbolism of the Hash Tag

    Tim
    20 Nov 2014 | 9:00 am
    The Hatching Stroke and the Ubiquity of Archetypal Design Thinking I was walking the beach near my studios and found the above mark, cross-hacked into a log, the proverbial “pound” or number sign. And I wondered about it. “When this type of mark is made, what meaning could it imply?” As a symbologist (yes, an invented word for a scholar of symbols), the quest for the kernel of the original idea and patterning in consciousness whether visual, textual, physical or psychic is a perpetual listening — that leaning in to hear, absorb and know more. Thinking along the line of a…
  • Surprise!

    Tim
    18 Nov 2014 | 9:00 am
    Brands that come from nowhere that surprise, alarm, and boom on the scene as spectacle. Or breeze in, quiet as the fog, a shadow of revelation. What have you seen that came on you as a surprise — out-of-the-blue, amazing, extraordinary, marvel-making and wonderment? Sometimes, to strategy, the element of surprise is the most telling to shock and entrance an audience. It’s a start-up tactic of long running — “boom, we’re here.” What comes to mind — brands that simply appeared, came out of nowhere? The image above comes from artist and designer Anthony Burrill, who has aligned…
  • Can I Come In?

    Tim
    13 Nov 2014 | 9:30 am
    Is Your Brand Truly Open? I went into a shop that I was interested in, excited about — selling mostly Asian antiquities and art. The response was about as welcoming as a bucket full of ice water. I was looking at a site, and I tried to place some things in a “cart,” and it didn’t work — exploring more, to answers, I was pushed down. Connecting with a consultant, I signed the contract for commitment. Since then, it’s mostly like I didn’t exist — nor other members of my family. It’s like — “you signed, thanks and good bye, buy…” Pushed away, more like it. While it…
  • Hand Drawn Brush Signage

    Tim
    11 Nov 2014 | 9:00 am
    The Script of The Multi-Stroke Brush Lettering Old-style Grocery Signage Script When I began my career [1975,] I was a lettering artist, a sign-writer. I wasn’t a designer, I was more to a kind of tradesman. I had no idea about what design was, per se — I knew about designers, people that I visited, shared work with, learned from down the line, like Hermann Zapf, Father Edward Catich, the Carters, Milton Glaser, Herb Lubalin — they did nice work, but I didn’t know about design so much — or how it was done, just what I liked. So I went to see them. Portfolios shown, study shared,…
  • Brand Fight Club

    Tim
    6 Nov 2014 | 9:00 am
    Can you fight? Perhaps you’ve had some exposure to boxing? You know what comes of it. The movement is a dance — it’s a whirling and spinning spar — a jumping and explosive hip hop to reach out in a ring, ‘round you. All of the training is about speed and stamina — holding power under grace, it’s about standing your ground in a manner that is defensibly strong, balanced and lightning aware. In your work, as designer, brand manager and leader, you’ll be surveilling your extra sphere of action — the ring of being — what’s happening around you. Your survival of the bout will…
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    The Engaging Brand

  • Secret Productivity Tip That Transformed My Business

    Anna Farmery
    19 Nov 2014 | 12:55 pm
    Do you have lot’s of ideas? Do you end up doing loads of things? Do you then burn out and wonder what has gone wrong? Me too. How great would it feel if we had a productivity tip that turned thoughts into actions and gave you clarity on why you were so busy? You need two words to add to each idea, to each task in your busy working day…just two little words that transform a thought, a task into something that will drive value. Ready for the two words? Ready for a simple productivity tip to bring more clarity and focus to what you do? Just add “so that” to any sentence.
  • Secret Trove of Resources for Entrepreneurs

    Anna Farmery
    18 Nov 2014 | 9:05 am
    As an entrepreneur you understand the phrase “The buck stops with you”. You feel the burden of making that business dream become reality. What if though we didn’t feel it was a burden, what if we saw this as an opportunity? An opportunity that needs you to make it happen not carry it on your shoulders each day, weighed down with expectation. And that is why that original phrase needs a little help…. “The buck stops with you so let the book lead you” People often ask me how many books do I read and I simply can’t answer the question. It is like…
  • Show 512 – Never Too Old to Be An Entrepreneur

    Anna Farmery
    17 Nov 2014 | 3:09 am
    You have worked hard and bored with doing the same old thing each day – but is it too late to be an entrepreneur? Janet Graves, a former Woman’s Hour Producer for BBC Radio 4, now runs an independent radio production company: Pennine Productions LLP. and works as a coach and mentor helping people to reach their career goals. Janet Graves believes that the time of our lives is not determined by our age but our outlook. She wants to inspire people to believe that you are never too old to be an entrepreneur. Janet believes that we should never give up on our dreams and that we…
  • Why Social Media Is Important – Read now

    Anna Farmery
    14 Nov 2014 | 5:20 am
    When we understand someone’s motivation we understand them more. When we understand why, we understand them more. Like the story of the man, oblivious of his rowdy children on a train….the other passengers were getting really annoyed and one man went to tell him to control his children…..the man turned and apologised and said “I am so sorry I just lost my wife, my children their mother. We don’t seem to know how to cope with the grief” Suddenly everyone had empathy. Suddenly the carriage understood the behaviour. Suddenly they were all on the same page and…
  • Crucial Step In Securing Happy Customers

    Anna Farmery
    12 Nov 2014 | 9:03 am
    What makes you happy as a customer? What lesson can you take to secure happy customers for your business? Think about the last time you shared a great customer service experience with your friends – What was it that made it feel so good? So fabulous that you just had to share it with everyone? You see companies spend so much time on getting the right process, teaching the right marketing, sales and service techniques…they forget the main ingredient of enjoying happy customers…and it is FREE! Great customer service experience only happens if YOU are PRESENT. Indeed the…
 
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    Greteman Group » News & Views

  • Truth Is In Season

    Deanna Harms
    18 Nov 2014 | 12:29 pm
    Ads seldom haunt. But this one does. In a good way. This three-minute-plus mini video – it feels wrong to call it a commercial – takes us back to Christmas Eve 1914. We feel the hard-packed earth of WWI trenches. Sense cold soldiers yearning for home. Memories seem to float in the air like the...
  • Business & Commercial Aviation; More Class

    Greteman Group
    7 Nov 2014 | 9:23 am
    Readers’ Feedback – More Class I sure appreciate “Shattering Glass” and the nod you give to women who are making a difference in the industry – including our very own Sonia Greteman. I’ve always loved this quote from former U.S. Sen. Bob Dole after his first meeting with Olive Ann Beech: “It was my first...
  • NBAA 2014: General Aviation Cleared to Climb

    Greteman Group
    29 Oct 2014 | 2:49 pm
    NBAA 2014 delivered an unobstructed vision of the future. We’ll be flying faster in larger, longer-range aircraft. They’ll be outfitted with a growing array of increasingly reliable safety devices. Fly-by-wire will become the standard. Before long we’ll be routinely exceeding the sound barrier. And we’ll be buying more business aircraft than we have been –...
  • Wichita Business Journal; Tweets of the Week

    Greteman Group
    24 Oct 2014 | 8:46 am
    My dad. My hero. One of the coolest jobs ever. Enters KS Aviation Hall of Fame Oct. 28. @crashley, Wichitan Ashley Bowen Cook, on the WBJ’s interview with her father, aerial photographer Paul Bowen. © Wichita Business Journal, 2014
  • Safety Standdown 2014 Two Words: Pay Attention

    Ashley Bowen Cook
    20 Oct 2014 | 2:32 pm
    Like many apparently simple things, paying attention can be a lot harder than it seems – especially these days. And the strategies to stay focused are many and varied, as demonstrated during the recent Bombardier Safety Standdown in Wichita, Kansas. At that seminar, 32 separate sessions explored different aspects of distraction and how to minimize...
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    Adweek : Advertising & Branding

  • Why CPG Marketers Are Using Programmatic This Holiday Season

    23 Nov 2014 | 9:00 pm
    How will CPG marketers use programmatic this holiday season? And what does the landscape of multiscreen programmatic look like in the year ahead? These are the kinds of questions we’ve addressed in our latest guide, “Brand Triumph: Multiscreen Programmatic Campaigns for CPG.” [token node webform] Programmatic is enabling a new level of audience aggregation and targeting that marketers everywhere should be excited about. Here are three of the biggest reasons CPG marketers are embracing data solutions: Superior segmentation drives sales When working with an audience-driven…
  • 24 Hours in Advertising: Monday, Nov. 24, 2014

    23 Nov 2014 | 7:20 pm
    Here's everything you need to know about the last 24 hours in advertising, in case you blinked. Buzzing on Adweek: Google sells an ad-free Internet The search company will let users pay $1-3 a month to block ads and allow for some ad-free web browsing. (Adweek) Heineken is the creative marketer of the year Cannes Lions has named Heineken its creative marketer of the year for 2015 and will award Heineken at the Cannes Lions Festival in June. (Adweek) Jim Parsons joins Intel The Big Bang Theory actor stared in his first major ad campaign for Intel, selling some complex technology to…
  • Singapore Students Create App That Rewards You For Ignoring Your Phone

    21 Nov 2014 | 2:30 pm
    An industry trade group in the city-state of Singapore is behind a new mobile phone app that will curl the toes of digital advertising companies. In an effort to get smartphone users to stop staring at their devices and start talking to one another, the Singapore Computer Society awarded $24,000 to three students who developed an app that immobilizes handsets when two or more smartphones are placed together. The app is called Apple Tree because an image of a tree begins sprouting on the mobile screen if the phones remain untouched. Apples grow on the tree and can be harvested and exchanged…
  • Heineken Is Cannes' Marketer of the Year

    21 Nov 2014 | 2:16 pm
    The Cannes Lions International Festival of Creativity will honor Heineken its Creative Marketer of the Year at the festival in June. Past honorees include McDonald’s last year, Coca-Cola in 2013 and Mars in 2012. The honor recognizes Heineken's past success at the festival. In the past three years, six of its brands have collectively won 41 Lions, including a Grand Prix in Creative Effectiveness.  "[Heineken] has a superb framework that allows its marketing teams the freedom to experiment while retaining the core essence of their many brands,” said Philip Thomas, CEO…
  • Alibaba Preps E-Commerce Site for Worldwide Shoppers and Advertisers

    21 Nov 2014 | 12:03 pm
    Alibaba Group Holding Ltd. is certainly on a roll. The Chinese e-commerce heavyweight that floated a $22 billion IPO on the New York Stock Exchange is now investing its money in an international version of its behemoth e-commerce portal, Taobao. Taobao's global version will appear in multiple languages, including English, according to Reuters. Alibaba founder Jack Ma confirmed the plans in an unofficial remark made during a meeting with top Chinese and foreign Internet leaders in Hangzhou, home to Alibaba's headquarters. Right now shoppers can use a field guide to navigate the site in…
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    Brains on Fire

  • Friday Fotos | WOMMY Edition

    Amy Taylor
    21 Nov 2014 | 10:11 am
      And the Gold Engagement WOMMY goes to… Brains on Fire! Geno would like to thank the academy… just kidding. #yeahTHATwommy WOMMY winners showing off their bling Welcome home, little guy.   The post Friday Fotos | WOMMY Edition appeared first on Brains on Fire.
  • And the WOMMY award goes to…Brains on Fire!

    Amy Taylor
    19 Nov 2014 | 7:43 am
    It’s no secret that we love what we do at Brains on Fire. There’s something undeniably awesome about getting out of bed each day to go do something you’re truly passionate about. Last night’s WOMMY Awards were a beautiful reminder that when you do what you love with people you love for clients you love (and sometimes even a place you love) — amazing things will happen. We are thrilled to announce that Brains on Fire has added a new member to our Firesphere Family: a Gold Engagement WOMMY Award for our work on #yeahTHATgreenville. Geno had the opportunity to…
  • What’s the Business Impact of Word of Mouth?

    John Moore
    18 Nov 2014 | 9:16 am
    Everyone believes word of mouth has an impact on business from increasing awareness to driving sales. But proving the return on investment in word-of-mouth marketing has been an elusive quest for marketers. Earlier this year, WOMMA set out to answer this increasingly important question. Working with brands like AT&T, Frito-Lay, Intuit, PepsiCo, Weight Watchers and Discovery Communications, WOMMA was able to get its hands on confidential data connecting brand-related conversations to business-enhancing performance. (Brands listed above are sponsors of the study.) The Keller Fay Group and…
  • Storytelling for Non-Sexy Brands

    Amy Taylor
    11 Nov 2014 | 7:19 am
    At Brains on Fire, we do a lot of thinking and talking about brand storytelling. We help brands tell the stories of their who and their why — not just their what. For some brands (like nonprofits) the story is a bit clearer from the start. For other brands, however, it takes a little digging. But once the story reveals itself, you get a whole new perspective on an old thing. Case and point: the humble pay phone. The post Storytelling for Non-Sexy Brands appeared first on Brains on Fire.
  • Friday Fotos | Workaway Edition

    Amy Taylor
    7 Nov 2014 | 10:55 am
    Last week we tried out our first all-office “workaway,” a meeting-free afternoon to work from anywhere you feel happiest and most productive. Here are a few of the results… Emily working from Camp Everhart Sarah working from Spill the Beans Moe working from Kitten Central Amy working from her Wonder Workshop in Ohio Nathan working from Snuggleville Brandy working from The Land of Mmmmm… Does your office do workaways? If so, what do you think?  The post Friday Fotos | Workaway Edition appeared first on Brains on Fire.
 
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    Movéo

  • Three Ways to Apply Data and Insights in Your Next Creative Project

    Movéo Team
    21 Nov 2014 | 12:30 am
    You undoubtedly recognize the importance of data and insights, but how do you actually go about applying them to your campaigns? It can be daunting to begin to integrate data into your marketing process at first, especially for creatives and others who are often removed from the task of gathering and analyzing data. That’s why this post is focused on specific tips for using data and insights to inform your next design project, from brainstorming through to testing. Brainstorming Do you ever go into a brainstorming meeting only to find that your group’s ideas are unfocused and all over the…
  • Three Campaigns Where Interactive, Creative and Content Came Together to Create Great User Experiences

    Movéo Team
    19 Nov 2014 | 12:30 am
    A great campaign entices people with creativity, quality content, and the chance to take part. Get inspired with these three top-notch examples: IBM, Smarter Cities In 2013, IBM made a splash with its “Smarter Cities” campaign. By turning benches, ramps and rain shelters into ads, IBM got people talking – and interacting with the ads. While online viewers far from London and Paris, where the billboards were installed, couldn’t sit on the benches, the campaigns videos showing these live interactions still had quite an impact online internationally. Why did it work? The project was…
  • The Five People You Need on a Data-Driven Marketing Project

    Movéo Team
    17 Nov 2014 | 7:10 am
    Group projects are never easy. Personalities collide, lines of communication get crossed, and somebody always seems to end up doing the majority of the work while others contribute little. At Movéo, we know that the best teams are made made up of different personalities with different skill sets, so we always plan group projects with our own strengths and weaknesses in mind. Some are great planners, some can motivate and lead others, while some of us are best crunching numbers and creating elaborate spreadsheets. But what are the personalities you need on your team to ensure the success of…
  • How Data-Driven Strategies Get Built

    Matt Webster
    14 Nov 2014 | 12:30 am
    Today’s post is by Matt Webster, Executive Vice President of Strategy and Planning for Movéo. When developing a strategic communications plan for a client, data is often as much about deciding what’s not useful as identifying what is useful.Intelligence derived from data can help companies find their most profitable customers, identify new business opportunities, deliver better targeted leads to the sales organization, offer real-time insights to make smarter campaign decisions and much more. But data can also have a paralyzing effect if you cannot separate the meaning from the…
  • Why Data-Driven Marketing Has Killed the Annual Marketing Plan

    Movéo Team
    12 Nov 2014 | 12:30 am
    As we approach the end of the year, the development of a business-wide annual plan looms ever closer. Planning for next year is a major stress this time of year; however, at Movéo, we’ve decided not to worry about our annual marketing plan for 2015. In fact, we’re not even going to write one. Why? Data-driven marketing has changed the operations of marketing departments–so much that it’s rendered the annual plan obsolete. This post will explain how data-driven marketing requires greater flexibility and quicker response times, negating a need for a yearlong marketing plan. Annual…
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    Latest Thinking

  • Governing in 2015 and Beyond: Our View of the 2014 Midterms

    ldavis
    12 Nov 2014 | 8:25 am
    In this LEVICK Daily video interview, LEVICK’s Lanny Davis and Jessica Lenard examine how the 2014 midterm elections will impact public policy moving forward. While there is no clear consensus on precisely what to expect on Capitol Hill, in state legislatures, and in local jurisdictions across the country, there are pressing issues that will no doubt warrant elected officials’ attention. Assuming President Obama wants a productive final two years in office, he will have no choice but to work with the Republicans who now run both houses of Congress. At the same time, leaders of the House…
  • To ALEC or not to ALEC? That is the Question

    ppannett
    1 Oct 2014 | 11:31 am
    Companies and associations across the country have long worked with the American Legislative Exchange Council (ALEC), a free-market trade organization that facilitates relationships with legislators and their staff to advance model legislation across the country. For a long time, those partnerships proved fruitful. The Hill has described ALEC as “the model for coordinated, effective lobbying on Capitol Hill as well as in state capitols” and has noted that “ALEC pioneered the strategy of creating one-size-fits all legislation on a wide range of issues and then pushing it into law across…
  • The Future of U.S. Energy

    sdavis
    1 Oct 2014 | 8:14 am
    In this LEVICK Energy video interview, LEVICK Energy Editor Andrew Ricci discusses the advancements made in United States Energy Production in the last decade and the future of U.S. Energy policy. Industry  Energy
  • With the Democratic Hold on the Senate in Jeopardy, There May Not Be Enough Time to Replace Attorney General Holder

    pleon
    25 Sep 2014 | 2:56 pm
    The sudden announcement that U.S. Attorney General Holder has decided to step down may reignite the media firestorm about the Senate Democrats’ decision to invoke so-called “the nuclear option on Presidential appointees.”  At the time, Majority Leader Harry Reid said that “These nominees deserve at least an up-or-down vote, but Republican filibusters deny them a fair vote, any vote, and deny the president his team.” The nuclear option was adopted by Democrats using a parliamentary procedure to change the rules of the Senate to allow a procedural vote on a nominee (except for…
  • Democrats Choosing Among Friends

    rkessler
    25 Sep 2014 | 12:26 pm
    While the political punditry continues to obsess about which party will control the Senate in the next Congress, many insiders are intensely watching the race for the Ranking Democrat position on the powerful House Energy and Commerce Committee. The Committee’s two longest-serving Democrats, Ranking Member Henry Waxman (CA) and his predecessor, Rep. John Dingell (MI), are retiring after serving a combined 100 years in Congress, marking a huge turnover in the Energy and Commerce Democratic leadership. The Committee has vast jurisdiction over numerous agencies and issues that include energy,…
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    The Fresh Peel // Ripe Brand Strategy. Juicy Insights and Trends.

  • The Art of Rebranding: How Southwest is Moving on From A String of Negative Press

    Nick Rojas
    21 Nov 2014 | 3:13 am
    Southwest Airlines just launched a major rebranding effort, its first in more than a decade. It’s dropped the boring old logo—literally just a picture of a plane with the words SOUTHWEST under it—in favor of a striped, rounded heart (it’s no coincidence that their home airfield in Dallas is called Love Field). And crucially, in a loud-and-clear commitment to its online sales, it’s changed its name to Southwest.com. A friendly new font completes the look, instead of shouting in Helvetica, the new logo has a mix of upper- and lower-case letters on a blue field, almost evoking…
  • Disability Friendly Web Design

    Chris Wilson
    20 Nov 2014 | 7:25 am
    One of the beautiful things about the Internet is that it allows people who are housebound to lead fuller and more connected lives. Accessibility with the Internet has become very important to many United States citizens, according to the Internet Society.org. Housebound people are not the only disabled online users. Disabled users run a huge range including epilepsy, anxiety, and chronic fatigue. When designing an eCommerce site, you need to keep in mind that disabled users will try to access your site and design an experience that they can all enjoy.     Stop the auto-play. Back…
  • How To Improve Security On Amazon Web Services

    AC
    7 Nov 2014 | 6:33 am
    Cloud computing has changed how technology works for everyone. It promises a higher level of efficiency, promises greater agility, and promises more flexibility at a lower price. In short, changes in cloud computing are changing the way all Internet-based security works, whether it is network security or cloud security. What makes ensuring security measures on the cloud so demanding is that cloud computing is based on shared responsibility. When network engineers ponder the intricacies of cloud security, one example they look toward is Azure Security, which has ironed out many thorny problems…
  • Six Steps to Successfully Promote an Event Using Any Social Media

    Dave Landry
    11 Oct 2014 | 8:21 am
    Social media can be a wonderful tool to plan events, but can also be overwhelming as to where to start. Which site works best? Is this hashtag going to work? Let’s get rid of the chaos and break down each step into manageable pieces that can be applied to any social media site. Image Source: ShutterStock.com     Step One: Create an Events Page, 3 months before. Think of this as the mothership of the event. All social sites are connected through it, and all information about the event is on it. Contact information, engaging content, as well as bios of all the participants should be…
  • Changing Consumer Behaviors: Michelin’s Road Usage Lab

    AC
    6 Oct 2014 | 7:12 pm
    Michelin’s most recent campaign wants you to think differently about winter and driving. In fact, everything you know about driving in the winter elements is wrong. Well maybe not everything you know, but everything you know about your tires in winter weather. With a series of videos and infographics focusing on winter driving myths, Michelin is trying to put the idea of winter tires into the minds of consumers, ultimately changing consumer behaviors. Depending on where you live, there are a lot of ideas on how you should drive in the winter elements. But as Michelin does a good job of…
 
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    brandchannel.com

  • Trademark Watch: Wrigley, Jaguar, Burger King and more

    21 Nov 2014 | 2:10 pm
    What the….Fresh?! There is a frosty chill in the air as the “Icy Cool Breath”-maker Wrigley tries to block fellow gum maker and competitor Perfetti van Melle from registering the trademarks “WTF” and “What the Fresh” in the U.S. Wrigley is concerned the marks could be confused with its Winterfresh brand, and claims that they are too similar. Maybe Perfetti is treading on thin ice, but would you be confused? Jaguar’s On the Road to EV Town: Or so we think. Recall that “Intent to use” trademark registrations filed at trademark offices…
  • Heineken Named Creative Marketer of the Year by Cannes Lions

    21 Nov 2014 | 1:11 pm
    The Cannes Lions International Festival of Creativity has named Heineken the 2015 Creative Marketer of the Year. For those keeping score, this nod likely feels inevitable—after all, six Heineken-owned brands in seven countries have won 41 awards at the world's most prestigious advertising, marketing and branding festival during the past three years alone. But this marks only the second time that the brewer's flagship brand has won the Creative Marketer of the Year award—its last win was in 1995.[more] .@Heineken are the 2015 Creative Marketer of the Year at #CannesLions.
  • Top 10 Stories of the Week: Uber, Corning, 50 Shades of Audi and more

    21 Nov 2014 | 12:10 pm
    Our most-read blog posts of the week: Can Uber Reverse the Damage Before Driving its Brand Into a Ditch? Corning Welcomes a New Day With The Glass Age—and Gorilla Glass 4 Audi Extends 'Fifty Shades of Grey' Tie-In to Movie Product Placement Deal Flowing Innovation: 5 Questions with Diageo's Helen Michels Lincoln Goes Black Label as Brands Buff Up for LA Auto Show Vice Grows Up by Hiring a Sheryl Sandberg of its Own IBM Global Study Shows What Matters to Millennial Shoppers 5 Questions: Dollar Shave Club CEO and Viral Video Star Michael Dubin Airbnb’s Pineapple Magazine: A Prickly…
  • Greenpeace's Latest Big Win: Getting IKEA to Commit to Sustainable Palm Oil

    21 Nov 2014 | 11:31 am
    IKEA is the latest company to adopt a new sustainable policy for sourcing palm oil, marking one more big victory this year for Greenpeace. “IKEA's decision to clean up its supply chain for products containing palm oil is good news," stated Joao Talocchi, Greenpeace USA Palm Oil Campaigner. “Commitments over the past year from companies like Procter & Gamble, Colgate-Palmolive and General Mills have brought the palm oil industry to a tipping point. We’re now at the stage where it's unacceptable for companies not to address rainforest destruction with their…
  • Gap Inc-oming CEO Art Peck Starts to Put His Stamp on Company

    21 Nov 2014 | 10:27 am
    Gap Inc. may have had a lousy third quarter and cut its earnings estimate for the year, but the house of six retail brands espoused optimism in its call with investors Thursday. Helping to create those potential good times should be two new presidents that the company named on Thursday: Jeff Kirwan who will be the new Global President of Gap, and Andi Owen, the Global President for Banana Republic as of January 5. Kirwan has been running Gap in China for three years, and just opened its 100th store in the market, while Owen has been running the Gap Outlet division. Promoting these "two proven…
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    Big Marketing for Small Business

  • A Year of Free Advertising and Business Advice for Military Veteran Entrepreneurs

    Rajan Sodhi
    11 Nov 2014 | 11:10 am
    Dr. Art Kaslow runs a dental practice in Santa Barbara County, California. He’s also a U.S. Army Colonel with 24 years of service. As a U.S. Army reservist, he has served two deployments and two mobilizations since 2001. While serving his country has been a commitment he has been proud to uphold, there have been times when his military service and his civilian business have been at odds. When serving in Afghanistan, he had to close his business temporarily. This disruption not only resulted in a loss of business revenue while he was away. It also caused further loss of business from…
  • How to Use a Credit Card Responsibly to Grow Your Small Business

    Miguel Salcido
    29 May 2014 | 10:14 am
    When you are a new owner of a small business, you will look for every break in financing that you can find. Getting enough money to get your startup of the ground can be challenging, to say the least. This means that you need to exhaust every option that you can find. Many small businesses made big additions to their companies by using a small business credit card. Entrepreneurs understand the value that credit like this has and use it to grow their business without creating excessive additional debt. If you want to take your small business or startup to the next level, here are a few ways…
  • 3 Tips to Creating a Killer Social Media Marketing Strategy

    Ted Levin
    21 Apr 2014 | 2:08 pm
    As one of the most popular channels to find an audience, marketing on social media sites can transform a small business from unknown to an empire overnight. Although marketing over social media might seem simple and straightforward, there are certain techniques and strategies that can optimize business success if followed. Here are three tips to get you started: 1. Who Is Your Audience? With multiple social media avenues such as Facebook, LinkedIn, Twitter, Instagram, Vine and YouTube, businesses should not look to infiltrate every social media site. Rather, businesses should pick a few to…
  • Top 10 Android Business Apps

    Ted Levin
    14 Mar 2014 | 10:55 am
    The platform for mobile apps has changed from simply entertainment to now encompass business applications that provide office efficiency and convenience. Being able to communicate with employees, organize office priorities and smoothly keep track of deadlines, specialized apps have opened a new world for businesses. Here are the top 10 business apps for Android.   1. Quickoffice Pro Although expensive in terms of typical app prices, the $14.99 offer includes the Quickoffice Pro bundle. This app supports all Microsoft Office applications including PowerPoint, so users are able to read,…
  • How to Use Data Tracking Software to Attract a Larger Audience

    Ted Levin
    23 Jan 2014 | 1:06 pm
    For marketing professionals and small business it’s becoming increasingly difficult to reach consumers. Evolving technology plays a major role in the way marketing tactics and strategies are developed and deployed. But still, business owners can’t hope to simply write content, post to their blog, send out emails and use social media to guide traffic to their sites and boost page rank. No, instead they have to understand the demographics most interested in their products and services, track the data properly and have a specific strategy initiated online to gain  consumer attention. Since…
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    Logo Design Blog

  • How to go about the logo maker for your business

    Ben Johnson
    20 Nov 2014 | 1:58 am
    When you need a logo and a brand identity for your business, then there a few options you might want to consider how you will go for a logo maker for your business logo. Your brand identity earns recognition in the competitive market and gains positivity for the business. Many organizations strive to have such  [ Read More ]
  • Economical Companies for Logo Design

    Ben Johnson
    7 Nov 2014 | 3:29 am
    If you belong to the UK, US or Australian Region; try searching for these terms cheap logo design or logo design company, and you’ll find logoinn (a five star design company) or a digital design company or any page ranging from the first or within the first five pages on Google. Logoinn is a genuine  [ Read More ]
  • Are circular logo designs more popular than rectangular designs?

    Ben Johnson
    7 Nov 2014 | 2:08 am
    I have been a logo maker since the past decade and have been working in various vicinities for the design industry, and I suppose that mostly circular logo designs are remembered easily, or get a higher recall value, if compared with rectangular designs, but this is only my analysis, and is not 100 %. Notice  [ Read More ]
  • Reinventing the Rules of Logo Design

    Ben Johnson
    31 Oct 2014 | 4:07 am
    Sometimes the only difference between the success and failure of the business is a memorable logo which straightaway wins the hearts and minds of the consumers and a poor logo which fails to give away any impact whatsoever. A snappy logo is the one which businesses want to connect with the target customers strongly and  [ Read More ]
  • How custom web design benefits your business

    Ben Johnson
    30 Oct 2014 | 4:38 am
    Competition and challenging environment is the push that keeps the business going and running effectively. It is a core part of the industry and business world. Before technological advancement, the intensity of global competition was not as high as it is now. Technological development made our lives easy with innovative ideas and thoughts for industries  [ Read More ]
 
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    yinkaolaito.com - the branding gavel, brand communication expert, nigeria brand consultant, social media expert

  • The future is digital, are you there?

    yinkaolaito
    17 Nov 2014 | 5:46 am
    It is amazing how life can be cheap if we understand its principles and rudiments. I am a strong believer in time and season though. A continuos commitment to what you love to do, even if it is not paying much today will pay off tomorrow. The human challenge is that we want to wait […]
  • Digital Journalism in Nigeria : the challenges and the future

    yinkaolaito
    13 Nov 2014 | 4:58 am
    No one can deny the fact we now live in the digital age. Every thing is changing and we must change, adapt and move with the trend if we must remain on top of the game or  if we are heading for somewhere great and relevant. Every profession is witnessing the change. None is spared. […]
  • Content management& Social media campaign lessons from ‘Akeelah and The Bee’

    yinkaolaito
    30 Oct 2014 | 5:08 am
    Success in content marketing or social media campaigns require a lot of adaptations. It is a continuous school of learning. Those who can not learn, listen and adapt have no future in this field. Making a headway requires full observation, attention and time. No wonder many run out of gas a few week after their […]
  • 7 ways to enjoy stellar engagement with stakeholders

    yinkaolaito
    13 Oct 2014 | 7:49 am
    Brands, whether personal, products, corporate, without engagement is a water of time and resources. Engagement speaks volumes about passion, commitment, loyalty and ‘likeability’ between two entities. In this sense, a relationship between brand and desired targets. It is inability of most brands to enjoy deeper engagement with desired audience that eventually leads to shut down. […]
  • Linda Ikeji: Plagiarism, Internet business & 7 lessons we can learn

    yinkaolaito
    9 Oct 2014 | 7:35 am
    It is no longer news, a leading Nigerian popular entertainment blogger, Miss Linda Ikeji, who runs www.lindaikeji.blogspot.com has been in the news for close to a week plus in fact her platform is presently pull down by its host- Google. Google official had come out to say pulling down the platform is not a personal […]
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    Executive Resume Branding

  • 2 Insider Tips for Executive Resume Writing

    Meg Guiseppi
    13 Nov 2014 | 3:41 am
    2 Insider Tips for Executive Resume Writing is a post from: Executive Resume Branding Aside from the given personal branding and first-step job search strategies everyone needs to embrace before writing their resume – targeting, research, and relevant keyword development. . . . And resume-writing best practices in terms of value-driven content, formatting, and grammar, Here are 2 tips you may not know for your resume that can help elevate the value you offer and catapult your job search forward. With adjustments, both of these also apply to writing your LinkedIn profile: 1. Add a quote to…
  • Chill Out. Simplify Your Executive Job Search

    Meg Guiseppi
    5 Nov 2014 | 3:46 am
    Chill Out. Simplify Your Executive Job Search is a post from: Executive Resume Branding How much do you really know about today’s executive job search? Do you know which comes first – resume writing, personal branding or targeting? It’s a given that job-hunting these days is a complicated process . . . more so than even a few years ago: The Internet and social media (especially LinkedIn) now play important roles. Personal branding is no longer optional. Applicant Tracking Systems (ATS) have gotten in the way of employers finding best-fit candidates. You need to build a diverse, vibrant…
  • LinkedIn Company Pages: A Prime Executive Job Search Resource

    Meg Guiseppi
    28 Oct 2014 | 3:57 am
    LinkedIn Company Pages: A Prime Executive Job Search Resource is a post from: Executive Resume Branding Once you’ve determined which companies you’re targeting for your job search, you’ll need to research each one for various information: Services and/or products Market and customers Company leaders Hiring managers Competitors Industry trends Recent history of successes and failures Financials Job openings You’ll need this information for your own due diligence (is this a healthy company that’s going to be a mutual good fit?), and to identify each…
  • How Transitioning Military Leaders Can Stand Out in Job Search

    Meg Guiseppi
    21 Oct 2014 | 3:27 am
    How Transitioning Military Leaders Can Stand Out in Job Search is a post from: Executive Resume Branding   A few months ago Vera Steiner Blore, founder of the Military Leaders in Transition forum, reached out to me for an interview. My answers to her spot-on questions — including links to other posts I’ve written — form the basis of a solid roadmap for successful job search . . . for transitioning military leaders, and any executive: 1. Why is it so vital for senior executives to use social media as part of their executive job search? First, and foremost, senior executives need to…
  • How Important Are Cover Letters for Your Executive Resume?

    Meg Guiseppi
    7 Oct 2014 | 3:35 am
    How Important Are Cover Letters for Your Executive Resume? is a post from: Executive Resume Branding Now that you’ve defined your personal brand and built your executive resume around your promise of value to your target employers, you’re ready to get your resume out there. But it’s been more than 5 years since you were in a job search. Back then, you knew it was important to include a cover letter with your resume. Do you still need one? Or is the cover letter a dying relic? If you’re mostly responding to job board postings, you probably don’t need a cover letter. Be aware that,…
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    SimpliFlying

  • The tipping point for free in-flight Wi-Fi: a $1171 bill on Singapore Airlines for Jeremy Gutsche

    Shashank Nigam
    19 Nov 2014 | 2:38 am
    The tipping point Jeremy Gutsche has had to pay $1171 for using Wi-Fi on his Singapore Airlines flight from London to Singapore. That’s worth over two years of high-speed internet connection fee in Jeremy’s hometown Toronto. Charging for Wi-Fi is possibly the biggest risk airline brands face in the next decade. Moreover, if we take into account Emirates’ announcement earlier this month that they will be providing free in-flight wi-fi to all passengers, we believe that the tipping point for free in-flight Wi-Fi is here.   GOUGED! Here’s how @SingaporeAir billed…
  • Which were the best airline marketing campaigns in October 2014? Find out in our Airline Marketing Benchmark Report

    Shubhodeep Pal
    18 Nov 2014 | 3:12 am
    Jointly produced by SimpliFlying, and industry and consumer trends research agency, airlinetrends.com, the highly-acclaimed Airline Marketing Benchmark Report analyses a wide range of airline marketing case studies each month. Disover 15 new innovative airline marketing campaigns. Every month. The monthly report contains a selection of the 15 most innovative marketing and advertising campaigns launched by airlines around the world and assesses their impact. If you are a numbers person, you’d love our report too! What’s in this month’s report? A wide range of case studies…
  • Airline Social Media Outlook 2015: Budget, Challenges and Metrics

    Li Guen
    12 Nov 2014 | 1:55 am
    Social Media for Airlines: Now and Tomorrow Social media has secured a firm position in the marketing strategies of most airlines. Yet, many executives see a chasm between where airlines are and where they should be in leveraging social media to achieve business goals. Conducted since 2010, SimpliFlying Airlines Social Media Outlook Survey has been providing insights into airlines’ use of social media to achieve business goals. This year’s survey asked ten questions to 148 executives representing 87 airlines across five regions including APAC, Middle East, Europe, Americas and Africa.
  • SimpliFlying In The News – Oct 2014: Aviation Marketing Insights in Tnooz, Live Mint & More!

    Li Guen
    30 Oct 2014 | 6:46 pm
    Each year we conduct a research study to understand how airlines allocate resources (staffing, budget etc) to social media. This year’s Airline Social Media Outlook 2015 was slightly different.   In addition to finding out how resource allocation to social media is being managed, we sought to find out the difference in attitude and ideals between airline executives and what’s being done by airline organisations. So far we have just published an infographic that has been picked up by Tnooz and Media Bistro. In the coming weeks we will be putting out the full detailed report…
  • What is the Future of Airline Loyalty in the Age of the Connected Traveller? Five questions to wake airlines up

    Shubhodeep Pal
    30 Oct 2014 | 5:43 am
    Something’s gotta give. I write this, not only as a consultant on digital communication and social marketing, but also as one of the millions of passengers who fly frequently enough to be in the twilight zone between occasional flyers and frequent flyers. I am frustrated by the outdated airline loyalty model that airlines still follow. I am annoyed by the lack of recognition of the simple fact that there can be no loyalty without gratification (I will not fly your airline frequently if I have to wait to earn 25,000 miles for my first reward). And I am disappointed that airlines won’t…
 
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    Unbound Edition

  • Twitter’s “Fail Whale” Strategy Statement

    Bryan K. Oekel
    21 Nov 2014 | 10:35 am
    Prior to its initial public offering in November 2013, Twitter (NYSE: TWTTR) included a simple mission statement along with its S-1 filing to the Securities and Exchange Commission: “The mission we serve as Twitter, Inc. is to give everyone the power to create and share ideas and information instantly without barriers. Our business and revenue will always follow that mission in ways that improve – and do not detract from – a free and global conversation.” Clear. Concise. Compelling. Strunk and White would approve. Twitter performed straight out of the gates, and soared 70…
  • Google to Help Publishers Make Money by Blocking Ads

    Davis Brand Capital
    21 Nov 2014 | 7:30 am
    Google, the biggest seller of online ads, has created a way for publishers to make money without ads. Google on Thursday introduced an invitation-only crowdfunding program called Contributor that lets people pay $1 to $3 each month to visit sites devoid of ads. The Onion, Mashable, WikiHow, Urban Dictionary, ScienceDaily and photo-sharing site Imgur are among the first publishers that have signed on to not serve ads to Contributor subscribers. Google’s Contributor is effectively an ad blocker, but one that benefits publishers as well as users. Like a traditional ad blocker, albeit one…
  • An Ad Agency Made Meghan Trainor’s New Video, and It’s Great

    Davis Brand Capital
    21 Nov 2014 | 7:24 am
    Meghan Trainor’s “All About That Bass” video, posted to YouTube in June, is nearing 300 million views. So, what did the singer do for an encore to her No. 1 hit? She got a brand, an ad agency and social influencers involved. HP and 180LA had been talking to labels, hoping to help craft a music video as a way to promote the Pavilion x360 tablet-laptop. And the 20-year-old Nantucket newcomer, signed to Epic Records, seemed perfect. “Not only does her music work well with a fun, high-energy campaign, but she’s also a young, socially active creator herself who we…
  • Health Tech and The Digital Revolution

    Davis Brand Capital
    21 Nov 2014 | 7:11 am
    The Design Museum has launched Health Tech and You – a search for the best new health tech ideas, inventions and devices. Director Deyan Sudjic reflects on how the digital revolution is breaking down doors in the health industry – and showcases three recent life-changing innovations. How much of your life do you spend using your mobile phone? And is it good for your health? If you’re anywhere near the average, the latest research claims that in the two years between 2011 and 2013 you’ll have doubled the time spent using your smartphone to around 3 hours 15 minutes a day.
  • Native Ad Spending To Jump Despite Marketer Reservations

    Davis Brand Capital
    21 Nov 2014 | 7:07 am
    Marketers are bullish about native advertising in 2015, with executives from top brands — including Ford Motor Co., Kimberly-Clark, General Electric and Hewlett Packard — telling research firm eMarketer they plan to boost outlays around the tactic in the next year or more. “I would expect our spending in this area to increase considerably over the next 18 months, specifically in the area of video,” said Ed McLoughlin, HP’s director of strategy and planning-global media and digital marketing. “We just dipped our toe into the water this year, but I would say…
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    Karen Kang's BrandingPays

  • Beyond Stephen Hawking and the #ALSIceBucketChallenge: My Journey with Jon

    Karen Kang
    13 Nov 2014 | 8:06 am
    I saw the first Ice Bucket Challenge on Facebook only days after my husband, Jon Ferraiolo, was diagnosed with ALS, or Lou Gehrig’s Disease. ALS is a the fatal motor neuron disease that eventually robs its victims of the ability to talk and move. I followed a friend’s link to the ALS Therapy Development Institute website and immediately donated with the hope that researchers would find a cure for Jon and thousands of others with ALS (amyotrophic lateral sclerosis). The Year of ALS Because of the viral videos, it was suddenly cool to be talking about ALS. Celebrities from Bono to Bill…
  • Reinvention: A Personal Branding Journey

    Karen Kang
    25 Jun 2014 | 8:00 am
      When I meet new people, I love hearing their stories—how they got to where they are today and what makes them tick.  Human interest is just that—interesting.  Those human touches are what stick in one’s mind. I remember one personal branding client who was a football captain for a Division I university, an achievement that signaled he was a leader, goal-oriented and performance-driven.  The fact that he had to fight to get his starting position back after knee surgery told me he had grit and character.  Another story that I recall is a Latina who grew up in an East Texas…
  • How to Reinvent Your Personal Brand After Failure

    Karen Kang
    12 Mar 2014 | 9:00 am
    In the dark days following a failure–whether it is business, career or school—it seems as if the sun will never shine on you again. You feel like the world has forever marked you as a loser and you are doomed to fail. All of us have faced failure at some point in our lives. Failure by itself is not the end of the road. It is how we deal with it that determines whether our lives move forward or get stuck in a downward spiral. I have a story of hope and redemption to share with you. This is a BrandingPays success story. If our hero (whom you will soon meet) can make it, so can you. Meet…
  • New Rules for Personal Branding in a Social World: Video Series From My Stanford Talk Part 4

    Karen Kang
    12 Feb 2014 | 9:00 am
    What is your ecosystem and how do you create relationships with those who influence perceptions about your brand? Once you have your brand positioning and messaging strategy, how do you communicate it? Find out in our fourth installment of videos from my Stanford Graduate School of Business talk on personal branding. Each video provides a short, but important lesson in how to brand yourself. See last week’s blog entitled “New Rules for Personal Branding in a Social World: Part 3” for videos on how to develop a brand strategy and brand attributes for a leadership image. Today’s video…
  • New Rules for Personal Branding in a Social World: Video Series From My Stanford Talk Part 3

    Karen Kang
    5 Feb 2014 | 9:00 am
    How do you brand in a 360-degree way—from your core values and strengths to your personality and image? Find out in our third installment of videos from my Stanford Graduate School of Business talk on personal branding. Each video provides a short, but important lesson in how to brand yourself. See last week’s blog entitled “New Rules for Personal Branding in a Social World Part 2” for videos on messaging and the importance of showing up in first-page search results. Today’s video lessons: Video Lesson #7: Brand Strategy: Drive Toward a Brand Promise Define your brand strategy by…
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    GIRVIN | Strategic Branding Blog

  • The Symbolism of the Hash Tag

    Tim
    20 Nov 2014 | 9:00 am
    The Hatching Stroke and the Ubiquity of Archetypal Design Thinking I was walking the beach near my studios and found the above mark, cross-hacked into a log, the proverbial “pound” or number sign. And I wondered about it. “When this type of mark is made, what meaning could it imply?” As a symbologist (yes, an invented word for a scholar of symbols), the quest for the kernel of the original idea and patterning in consciousness whether visual, textual, physical or psychic is a perpetual listening — that leaning in to hear, absorb and know more. Thinking along the line of a…
  • Surprise!

    Tim
    18 Nov 2014 | 9:00 am
    Brands that come from nowhere that surprise, alarm, and boom on the scene as spectacle. Or breeze in, quiet as the fog, a shadow of revelation. What have you seen that came on you as a surprise — out-of-the-blue, amazing, extraordinary, marvel-making and wonderment? Sometimes, to strategy, the element of surprise is the most telling to shock and entrance an audience. It’s a start-up tactic of long running — “boom, we’re here.” What comes to mind — brands that simply appeared, came out of nowhere? The image above comes from artist and designer Anthony Burrill, who has aligned…
  • Can I Come In?

    Tim
    13 Nov 2014 | 9:30 am
    Is Your Brand Truly Open? I went into a shop that I was interested in, excited about — selling mostly Asian antiquities and art. The response was about as welcoming as a bucket full of ice water. I was looking at a site, and I tried to place some things in a “cart,” and it didn’t work — exploring more, to answers, I was pushed down. Connecting with a consultant, I signed the contract for commitment. Since then, it’s mostly like I didn’t exist — nor other members of my family. It’s like — “you signed, thanks and good bye, buy…” Pushed away, more like it. While it…
  • Hand Drawn Brush Signage

    Tim
    11 Nov 2014 | 9:00 am
    The Script of The Multi-Stroke Brush Lettering Old-style Grocery Signage Script When I began my career [1975,] I was a lettering artist, a sign-writer. I wasn’t a designer, I was more to a kind of tradesman. I had no idea about what design was, per se — I knew about designers, people that I visited, shared work with, learned from down the line, like Hermann Zapf, Father Edward Catich, the Carters, Milton Glaser, Herb Lubalin — they did nice work, but I didn’t know about design so much — or how it was done, just what I liked. So I went to see them. Portfolios shown, study shared,…
  • Brand Fight Club

    Tim
    6 Nov 2014 | 9:00 am
    Can you fight? Perhaps you’ve had some exposure to boxing? You know what comes of it. The movement is a dance — it’s a whirling and spinning spar — a jumping and explosive hip hop to reach out in a ring, ‘round you. All of the training is about speed and stamina — holding power under grace, it’s about standing your ground in a manner that is defensibly strong, balanced and lightning aware. In your work, as designer, brand manager and leader, you’ll be surveilling your extra sphere of action — the ring of being — what’s happening around you. Your survival of the bout will…
 
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    Sparks

  • The benefit of marketing benevolence: Philosophy skin care

    Eric Brody
    21 Nov 2014 | 9:36 am
    When it comes to benevolence and building brand trust, there’s an important difference (for today’s customers who are looking beyond traditional brand benefits) between brands that just write the check vs. those that authentically demonstrate their commitment. Personal care brand Philosophy is doing both. It’s making mental health its marketing...
  • The Fickleness of Brand Loyalty

    Randi Brody
    17 Nov 2014 | 8:35 am
    As a longstanding Bloomingdales “Loyalist” (enrolled in their loyalty program), I thought I was being recognized for my years of brand dedication, not to mention financial commitment. It was also my card of choice for everyday purchases. So wasn’t this program designed to reward my tenure as a brand devotee as...
  • Why Parallax Web Design Can Aid Healthcare Marketing

    Tom Lazaunikas
    13 Nov 2014 | 7:20 am
    It’s easy to answer why. In a nutshell, because parallax provides more of an immersive and engaging brand experience for prospective healthcare customers – who are increasingly digital health care customers. Which means winning the battle for attention and share requires winning the battle to engage them more fully online....
  • Should your healthcare brand stop talking?

    Eric Brody
    10 Nov 2014 | 5:25 am
    If you use words like quality, trust and compassionate care to describe your brand promise or positioning – stop advertising, stop marketing, stop communicating.  Because without a distinctive and compelling brand foundation, your messaging is just noise, your experiences are merely one-off interactions and you’re not giving prospects (or fellow...
  • Is your healthcare marketing making life better?

    Eric Brody
    31 Oct 2014 | 10:50 am
    Your healthcare marketing probably consists of ads that let prospective customers know that your service line uses the latest technology (until the next one comes along), that your hospital has won another award, or that you have new physicians on board with the hope of increasing procedures to your hospital. And...
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    Cotter Visual » Blog

  • 3 Reasons Why Your Visual Brand Should Be Working For You

    admin
    11 Nov 2014 | 6:55 am
    We have seen the shift to visual content on social media with pinterest sharable images, facebooks image-based timeline and facebooks acquisition of the “image-based content king” instagram. So why is visual content driving engagement? 3 simple reasons…. Visual content communicates information efficiently and effectively. 90% of information your brain absorbs is visual, and visual messages are processed 60,000x faster than text. Studies show that people only remember 20 percent of what they read and 10 percent of what they hear, but retain 80 percent of what they see and do. Visual…
  • New Slant On K-Swiss Visual Brand

    admin
    8 Oct 2014 | 10:41 am
    New logos usually mark a change of direction for a brand. K-Swiss and its newly launched brand identity and logo showcases a new “slant”. The company says it is in a period of resurgence and needed a refresh to reflect that. And that change of direction is literal. They have retained the long-term equity in their color combination and their shield icon. Here are the visual changes, as we see them: Shield Icon The five stripes and the angles in the letters “K” and “S” slant at a 58-degree angle upward instead of downward representing a rise in momentum for the company as opposed to…
  • Brands and 9/11… What Not To Say On A Bad Day

    admin
    16 Sep 2014 | 8:33 am
    How do brands post on 9/11? How can brands insert themselves into the conversation without seeming opportunistic? How can they show their sincerity? It is a time for people to reflect, remember others and share stories to help heal. The pain is still real. Acknowledging this will be more respectful than anything else a brand can do because whatever they do, they will be criticized. In 2013 AT&T posted this image of a mobile device taking a photo of the NYC skyline with the Tribute in Light searchlights. Although no obvious product placement or brand plug, AT&T was criticized…
  • Creating a Great Logo – a Metamorphosis

    admin
    10 Jul 2014 | 7:08 am
    What is your company’s “personality?” Do you know your brand? Before you begin on any marketing or advertising campaign you should be able to define your company brand. We can help you drill down to your core brand identity, so it’s clear. Can you answer these questions? What are your company’s core values? What are your present and future goals for your company? Looking at where you’re headed… try this exercise. Relax your mind. For a moment, let your thoughts flow freely. How do you see your company? How do your customers see your company? Can you use “power words” to…
  • Branding … Good And Bad

    admin
    12 Mar 2014 | 1:44 pm
    What makes one brand successful and another a failure? Think through these brand successes and failures and you will be able to see how the many variables of change contribute to their outcomes. Branding Successes Starbucks Icons are built over time through consistent brand experiences, and once this status is reached a company can then minimalize a mark or identity system. Visual brand recognition is just that good with Starbucks. They dropped their brand name and the word ‘coffee’ from their logo. Broad brand awareness is needed if you are to remove a word mark and leave only the logo.
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    Executive Career Brand

  • Personal Branding and Your LinkedIn Profile Photo

    Meg Guiseppi
    17 Nov 2014 | 3:37 am
      Over the past several years, a lively discussion has unfolded in the comments for my 3 year-old post, “Does My LinkedIn Profile Really Need a Photo?” No doubt, discrimination in job search exists and your photo can expose you to discrimination based on age, weight, ethnic background, etc. But I still contend that NOT having a photo may be even more detrimental, especially for the job seekers I serve – c-suite and senior-level executives. Executive recruiters have told me that they pass over profiles without photos. They wonder what that person is hiding. In their comments to the…
  • Toxic Executive Job Search Beliefs: Personal branding is not for me

    Meg Guiseppi
    10 Nov 2014 | 3:58 am
    You’re faced with an executive job search. You hear a lot about personal branding, but you don’t think it’s for you. Is this your mindset? “I don’t need personal branding. I’m not a brand. I’m a person!” True. You’re not a brand, but you HAVE a personal brand. We all do. We’re known for being certain kinds of people, with certain strengths, passions, values, and attributes. People rely on us for those things. Personal branding is no longer optional in job search. It’s so important because it ties in with targeting and identifying how you are uniquely…
  • Storytelling for Executive Job Search Success

    Meg Guiseppi
    3 Nov 2014 | 3:35 am
    Seven years ago Quintessential Careers, a leading online career site, innovated Job Action Day to help all job-seekers and workers take stock of their situations, and make plans and/or take action steps to improve their careers. This year, celebrated on November 3rd, Job Action Day is all about empowering job seekers to use storytelling for career success. Dr. Randall Hansen, publisher and CEO of Quintessential Careers, said that storytelling in job search is a powerful tool “Because people remember stories. That’s why job-seekers need a consistent narrative, backed by accomplishment…
  • 2 More Favorite Insider Tips for Executive Resume Writing

    Meg Guiseppi
    27 Oct 2014 | 4:05 am
    After more than 20 years in the careers industry – collaborating with executive job seekers to define their personal brand and create their executive resume, LinkedIn profile, biography, cover letters, and other personal marketing collaterals – I’ve innovated and picked up some insider tricks to help my clients stand out above the competition. I recently shared 2 favorite tips that can help elevate the value you offer and catapult your job search forward in my post, 2 of My Favorite Insider Tips for Executive Resume Writing.  Here are two more tips. With adjustments, both of these also…
  • Toxic Executive Job Search Belief: I don’t need to target my resume

    Meg Guiseppi
    20 Oct 2014 | 4:17 am
    You’re deep into executive job search or about to dive into one. If this what you’re thinking, I want to set you straight, and help you get on the right path to landing a great-fit new gig: “First things first. I’ve got to get my resume together.” Today’s job search is a personal marketing campaign. Any marketing initiative begins with knowing who you’re targeting, what their current needs are, and how what you have to offer them will help them meet those needs. You’re not ready to write your resume or LinkedIn profile until you know and can communicate: What kind of…
 
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    The Online Community Guide

  • The Rapid Trend Towards Two-Factor Authentication

    Richard Millington
    21 Nov 2014 | 7:30 am
    Two-factor authentication will soon become the norm.  Almost every large organisation (with at least one competent security professional) we work with will now only use a platform with two-factor authentication. Here's a simple explanation.  Authentication (checking you're the right person to be accessing the community) can be done by three factors: 1) Knowledge - Something the user knows (e.g. a username/password) 2) Possession - Something the user has (e.g. a mobile phone/bank card) 3) Inherence - Something the user is (e.g. biometrics - fingerprint/voice/retina) In the…
  • A Recommended Video Collection (and a free video)

    Richard Millington
    20 Nov 2014 | 7:30 am
    A few months ago, I was honoured to speak at Moz's incredible Inbound Marketing Conference. I learned more from this conference than any other I've been to.  They have just released their video bundle, you can buy 17 hours of footage from terrific speakers for $399. I recommend it.  You can watch my talk below:   Richard Millington, FeverBee: How To Use Social Science To Build Highly Addictive Communities (MozCon - 2014) from FeverBee on Vimeo.
  • If You Want Members To Take Action

    Richard Millington
    19 Nov 2014 | 7:30 am
    If you're trying to get a community to take action, make sure the action is something members will enjoy.  Telling members to sign petitions, write letters to their politicians, stand in the cold and shout at people entering shops aren't tactics people will enjoy. It's hard to get people to take action, if the action is something we don't want to do.  You can ask members to give you feedback, or you can ask them to tell you the one thing they dislike about your products. You can ask them to pretend they're the CEO, what would they change on their first…
  • Motives Matter To Members - Building A Community When Trust In Institutions Is Low

    Richard Millington
    17 Nov 2014 | 11:18 pm
    When a member joins your community, they're giving you power. The more people in your community, the more power you have. That power might mean more money, more prestige, greater efficacy, bargaining rights etc... Members don't mind you benefitting from their participation - as long as they feel you have their best interests at heart first.  They leave if they feel they're being used. In fact, they don't even join if they feel it's a marketing ploy.  Trust in almost all institutions is shockingly low. It's hard to overcome this trust gap. If members…
  • SPRINT Europe 2015: Call For Speakers

    Richard Millington
    17 Nov 2014 | 3:55 am
    We've begun planning the programme for next year's FeverBee SPRINT Europe (formerly the Virtual Community Summit).   We would like your help to find the best speakers in Europe (and perhaps bring a few over from the USA too).    Our formula is simple.   We want to find the top experts who we can work with to share very specific, practical, advice.    We're keen to get speakers who can explain: How to optimize and design a community platform. How to increase activity in a community. How to promote or grow membership in a community. How to get…
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    Beneath the Brand RSS News Feed

  • 'The Hunger Games: Mockingjay' Movie Release with Promos

    Cindy Wendland
    24 Nov 7196 | 6:16 am
    Summary: Ever explain to someone the theme of the book series The Hunger Games? It comes off sounding pretty bad, and the listener is wondering what interest that topic would hold. Well, The Hunger Games is big business, and Marcus Theatres just email blasted all the specials they are offering for this big release. If you like a movie, would trinkets make you want to see it more?
  • Joss & Main Helps Customers with Top 10 Picks

    Cindy Wendland
    24 Nov 4146 | 6:16 am
    Summary: Do you have some people in your circle that give valuable opinions? Do you pick your new appliance based on ratings from Consumer Reports? Do you only buy from an eBay seller with 100% positive ratings? We tend to like to know what other people think.
  • Microsoft At It Again in the Health Arena

    Cindy Wendland
    24 Nov 2147 | 6:15 am
    Summary: Today we talked about which of the five senses we would be willing to give up. My daughter suggested smell, but that affects taste and there goes chocolate. We really couldn’t think of one. So, when we hear about some technology that helps improve quality of life for someone lacking a sense, we are thrilled. Microsoft has entered the health arena in several areas...
  • How Important is Price in Your Marketing Mix?

    Cindy Wendland
    21 Nov 2014 | 10:50 am
    Summary: Back in Marketing 101 we learned the 4Ps of marketing — the right product, place, price, and promotion. Selecting price as the variable on which to focus, we learned that pricing can help us sell a lot of product or sell very little. Pricing needs to equate to the value people feel they get out of the product. Now apply pricing to prescription drugs, and generics in particular.
  • Macy’s 'Wish Big' Guinness World Record Attempt

    Cindy Wendland
    18 Nov 2014 | 4:23 am
    Summary: In-store holiday promotions attract attention, especially if they are bright and well done. Macy’s delivered amidst all the other distractions in store and got us to act merely by their inviting merchandising. We were shopping for a special item and ran across the Letter to Santa display. We had to sit down and write our letter to Santa and be part of the Wish List contest. The Macy’s display features an adorable dark-haired girl holding up the long wish list to Santa. It is situated behind a red table and clear acrylic chair and next to a big, red mailbox. You…
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    Deep Ad Thoughts

  • The Power of An Experience

    Sarah Irish
    21 Nov 2014 | 1:29 pm
    So, last week we decided to break out of the office and have a meeting at our favorite coffee shop in Annapolis. We walk in, >> The post The Power of An Experience appeared first on Deep Ad... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Welcome to the Cyphers Agency, Erik!

    admin
    6 Nov 2014 | 1:20 pm
    Hello! My name is Erik Wright, and I’m pleased to announce that I’m the newest addition to The Cyphers Agency family. I’m joining TCA as >> The post Welcome to the Cyphers Agency, Erik!... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • The Sport of Storytelling

    Anna Forbes
    28 Oct 2014 | 6:44 am
    We’ve all been there. You watch a tv spot that’s so artfully done and creates such emotional intensity that by the time it’s over you’re >> The post The Sport of Storytelling appeared first... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • What “Marketing Integration” Really Means Today

    Dave Cyphers
    15 Oct 2014 | 7:29 am
    Marketing integration used to just refer to coordinating various channels so your audience would receive consistent messaging and greater frequency. This meant across traditional and >> The... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Finding Our Inner Child Through a Mascot

    Sarah Irish
    10 Oct 2014 | 1:54 pm
    Sometimes we are lucky enough to get a project that leaves us jumping with joy. Over the last few months we have had the pleasure >> The post Finding Our Inner Child Through a Mascot... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
 
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    Aaker on Brands

  • Who Branded Best in 2014?

    19 Nov 2014 | 12:00 am
    Each year, HUB Magazine honors excellence in the brand experience. With well over a hundred entries, approximately 37 judges (including myself) determine who has excelled. The criterion is not market response, but rather how the brand lived up to its promise and whether it improved its customer’s daily lives in ways big or small.Of the 12 gold medal recipients, four stood out in my mind as being particularly noteworthy. All had a modest budget but were unique, innovative, new, involving and represented the DNA of the brand.Coca-Cola South Africa: A Rainbow for the Rainbow NationIn the lead…
  • Failure to Launch: 6 Factors that Prevent Breakthrough Offerings

    12 Nov 2014 | 12:00 am
    I have written that the only way to grow, with rare exceptions, is to create breakthrough offerings with a “must have” that defines a new subcategory and then to manage that subcategory so that your brand is the most relevant option. A “must have” is some offering association, such as a higher purpose, a program or benefit that customers will insist on.If you look at virtually any product arena over decades two things become clear. Growth spurts within the marketplace are driven by substantial or transformation innovation from whole new subcategories, and they are remarkably rare.
  • 6 Reasons Why Uniqlo Is Winning

    29 Oct 2014 | 12:00 am
    I was recently shopping at the Uniqlo store on 34th street in Manhattan and was blown away by the quality and styling of the clothing, the store size and product scope, the presentation, the breathtakingly low prices, the service experience, the innovations and the energy. How did Uniqlo pull that off? And why has Uniqlo experienced dramatic profitable growth over two decades?In 1994 it had approximately 100 stores in Japan. In 2015, it will have 840 stores in Japan and 1,170 stores outside of Japan, 820 of which are under the Uniqlo brand (and another 270 under the GU brand, which is a…
  • What Is Your Higher Purpose?

    22 Oct 2014 | 12:00 am
    What is your higher purpose? Sales and profit goals can no longer be the prime motivator if they ever were. In my book, Aaker on Branding I note that more and more brands have a higher purpose that is meaningful. It is increasingly becoming more about “why” in addition to “what.”A higher purpose can provide inspiration, an aspirational goal, a work-together logic, respect, a motivation for social programs and paths to growth. In particular, it can:Inspire employeesP&G’s purpose to improve the lives of the world’s consumers, now and for generations to come elevates the work…
  • Perception is Reality: The NFL Needs a New Leader

    15 Oct 2014 | 12:00 am
    It’s no news that the NFL is in crisis-mode due to evidence of mishandling cases of spousal and child abuse as well as a recent report stating that football has led to dementia in 1/3 of their players. If the damage to its brand is to be controlled, the NFL needs a new commissioner.First, the public will likely assume that current commissioner Roger Goodell, who has spent his whole career in the NFL office, is not the best person to create solutions. There are those that believe he lacks fresh eyes, he is too tied to the underlying culture that spawned the problems in the first place, and…
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    Karen Kang's BrandingPays

  • Beyond Stephen Hawking and the #ALSIceBucketChallenge: My Journey with Jon

    Karen Kang
    13 Nov 2014 | 8:06 am
    I saw the first Ice Bucket Challenge on Facebook only days after my husband, Jon Ferraiolo, was diagnosed with ALS, or Lou Gehrig’s Disease. ALS is a the fatal motor neuron disease that eventually robs its victims of the ability to talk and move. I followed a friend’s link to the ALS Therapy Development Institute website and immediately donated with the hope that researchers would find a cure for Jon and thousands of others with ALS (amyotrophic lateral sclerosis). The Year of ALS Because of the viral videos, it was suddenly cool to be talking about ALS. Celebrities from Bono to Bill…
  • Reinvention: A Personal Branding Journey

    Karen Kang
    25 Jun 2014 | 8:00 am
      When I meet new people, I love hearing their stories—how they got to where they are today and what makes them tick.  Human interest is just that—interesting.  Those human touches are what stick in one’s mind. I remember one personal branding client who was a football captain for a Division I university, an achievement that signaled he was a leader, goal-oriented and performance-driven.  The fact that he had to fight to get his starting position back after knee surgery told me he had grit and character.  Another story that I recall is a Latina who grew up in an East Texas…
  • How to Reinvent Your Personal Brand After Failure

    Karen Kang
    12 Mar 2014 | 9:00 am
    In the dark days following a failure–whether it is business, career or school—it seems as if the sun will never shine on you again. You feel like the world has forever marked you as a loser and you are doomed to fail. All of us have faced failure at some point in our lives. Failure by itself is not the end of the road. It is how we deal with it that determines whether our lives move forward or get stuck in a downward spiral. I have a story of hope and redemption to share with you. This is a BrandingPays success story. If our hero (whom you will soon meet) can make it, so can you. Meet…
  • New Rules for Personal Branding in a Social World: Video Series From My Stanford Talk Part 4

    Karen Kang
    12 Feb 2014 | 9:00 am
    What is your ecosystem and how do you create relationships with those who influence perceptions about your brand? Once you have your brand positioning and messaging strategy, how do you communicate it? Find out in our fourth installment of videos from my Stanford Graduate School of Business talk on personal branding. Each video provides a short, but important lesson in how to brand yourself. See last week’s blog entitled “New Rules for Personal Branding in a Social World: Part 3” for videos on how to develop a brand strategy and brand attributes for a leadership image. Today’s video…
  • New Rules for Personal Branding in a Social World: Video Series From My Stanford Talk Part 3

    Karen Kang
    5 Feb 2014 | 9:00 am
    How do you brand in a 360-degree way—from your core values and strengths to your personality and image? Find out in our third installment of videos from my Stanford Graduate School of Business talk on personal branding. Each video provides a short, but important lesson in how to brand yourself. See last week’s blog entitled “New Rules for Personal Branding in a Social World Part 2” for videos on messaging and the importance of showing up in first-page search results. Today’s video lessons: Video Lesson #7: Brand Strategy: Drive Toward a Brand Promise Define your brand strategy by…
 
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    brandsalsabrandsalsa

  • AW Rewind: The Addison Whitney Week in Review

    Matthew Harris
    21 Nov 2014 | 11:59 am
    AW Rewind: The Addison Whitney Week in Review - 11.22.14 Welcome to the first edition of “AW in Review“, our weekly roundup of our latest brandsalsa and Addison Whitney news and posts! Don’t forget, you can stay up-to-date with everything from Addison Whitney by joining the conversation with us on our social media channels – Twitter, Facebook, LinkedIn and Google+ Is Your Brand Prepared To Capitalize On Recent Growth? Congratulations! For your company, 2014 was a banner year. From revenue and profits to number of employees and offerings, growth was the theme. The company is…
  • Case Study Wednesday: Carnival Cruise Lines

    Matthew Harris
    19 Nov 2014 | 5:07 am
    Case Study Wednesday: Carnival Cruise Lines Addison Whitney’s ongoing relationship with Carnival Cruise Lines is a testament to our client-first mentality. We’ve supported the cruise line with projects ranging from bar and restaurant identities to social and recreational brands. These branded experiences can be found on several Carnival ships. RedFrog Pub and ThirstyFrog Red Lager Our verbal team named a Carnival restaurant RedFrog Pub to evoke a fun, island feel. Our visual team then created logos for both RedFrog Pub and ThirstyFrog Red Lager, the restaurant’s private label beer. To…
  • How to Capitalize on Your Brand's Growth | Addison Whitney

    Matthew Harris
    17 Nov 2014 | 3:18 am
    Is Your Brand Prepared to Capitalize on Recent Growth? By Matthew Harris Congratulations! For your company, 2014 was a banner year. From revenue and profits to number of employees and offerings, growth was the theme. The company is set up for continued success in 2015 and beyond… if you can continue making the right choices, specifically when it comes to your brand. For companies that are coming off of a year in which they experienced their first true taste of success, the following year’s brand strategy actions and decisions can go a long way to determining how far the company can…
  • Leverage Social Media for Your Brand | Addison Whitney

    Matthew Harris
    16 Oct 2014 | 1:46 pm
    How to Leverage Social Media for Your Brand By Matthew Harris There are a number of social media best practices to keep in mind related to leveraging social media for your brand, many of which center around the idea that keeping the “social” in social media, an often-forgotten but very important aspect. Let’s start there – social media, at its essence, is a conduit for conversation. But many brands forget this aspect of social media marketing, and treat their channels as one-way communication platforms, pushing their messages out and virtually ignoring all incoming communication from…
  • Adidas vs. Nike, Which Brand Really Won The World Cup?

    Guest Blogger
    17 Jul 2014 | 1:00 pm
    Adidas vs. Nike, Which Brand Really Won The World Cup? Guest Blogger: Lindsey Freedman   The FIFA World Cup, like all large scale sporting events, is every brand’s dream platform. It gives a brand the potential to be recognized on a global platform while influencing the opinions of millions. The 2014 FIFA World Cup was no different-over $400 million were spent on marketing during the tournament. What makes the 2014 World Cup so different than past years is that brands have to focus on reaching target audiences across multiple platforms. Jason Klein, ListenFirst’s co-founder and…
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    Mark Di Somma: The Upheavals Blog

  • How Purpose can drive change and innovation

    markdisomma
    11 Nov 2014 | 10:05 pm
    By Mark Di Somma and Hilton Barbour Change has become a recognised game-changer for enlightened and progressive businesses. In this series we’ve attempted to define why Purpose and Profits should be linked  and explained the importance of building a system to measure the impact Purpose has. In this post, we go further into the notion of Purpose as a catalyst for change. In a business environment where change is trumpeted as the only constant, it’s not surprising many organisations recognize the imperative to build deeper competency in change management. Sadly though, as John Kotter the…
  • The battle between ideas and access

    markdisomma
    9 Nov 2014 | 12:07 pm
    By Mark Di Somma At one level Taylor Swift’s split with Spotify is the story of ongoing upheavals in the music industry and one artist’s approach to contain the impact. At another, it is symptomatic of a struggle for the relationship with the end customer that is going on across much of B2C. Those who create/ manufacture/ produce are increasingly at odds with those who distribute/ bring to market /sell. And the questions in this burgeoning battle are the same in the music industry as they are between food brands and supermarkets for example or between Amazon and book publishers: who owns…
  • Connecting brand and price

    markdisomma
    27 Oct 2014 | 1:25 pm
    By Mark Di Somma As technology and globalised business models continue to deliver efficiencies and new opportunities, every sector will face disruptive pricing that in effect re-costs what the market would otherwise pay. Many of those movements will naturally be downward; others will lift the entry point. Amazon has effectively reframed the cost of books; Samsung and others are resetting the cost of owning a tablet; Tesla has redefined what an electric car is and also the cost of owning one. Prices fluctuate in every market of course – nothing to talk about there. But when a brand’s…
  • Brand signals or brand noise? Being heard. Staying heard.

    markdisomma
    16 Oct 2014 | 3:52 pm
    By Mark Di Somma In economics, signalling focuses on the ability of one party to effectively convey information about itself to another party. That was relatively easy pre-Internet. Brands simply pushed claims into the marketplace through a range of set-play media actions and waited for consumers to react. The ability of a signal to reach an audience rested almost entirely on the message itself and the media budget. As we move now from a world in which asymmetric information has prevailed to one in which perfect information, or at least more transparent information, is closer to the norm,…
  • Hollow brands in an age of scrutiny

    markdisomma
    12 Oct 2014 | 5:45 pm
    By Mark Di Somma We’re all tempted to do it at some stage: to overstate the advantages; to push the benefits of what is on offer past the point of credibility; to state that what we are doing or offering is better than what others are offering, but with no substantiation for that belief. The obsession with short-term growth coupled with natural competitiveness and the intensity of competitors come together to motivate brands to disregard the boundaries of responsible advertising. In New Zealand, we’ve had a case recently of caged eggs being sold as free-range and at free-range prices.
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    The Bullet | Branding Blog

  • #BreakTheInternet: Malaysian Edition

    Peter Gan
    19 Nov 2014 | 5:21 am
    Kim Kardashian’s derriere has the ability to break a lot of things – but never did we think it could break the Internet. Yet it did. Cyberspace was frantic with the release of her photo spread for Paper Magazine’s Winter 2014 issue. And although it isn’t something we haven’t seen before, something about the image captured the imaginations of all netizens. It also happened to be the perfect opportunity for brands to take advantage of the provocative image and spin it for their own agenda. Nissan took up the booty call by showcasing their Skyline’s boot with the headline reading…
  • Why Should Your Big Idea Be Funded? Let Your Branding Answer That!

    Peter Gan
    12 Nov 2014 | 6:45 am
    “Don’t have enough funds to establish your own startup? Crowdfund it,” replied my friend while we were discussing the financial hurdles of establishing my own startup company. Arguably the fastest and easiest way to fund your startup, crowdfunding is essentially an online fundraising campaign. An interested party present their big idea on a crowdfunding website and make a request to the world to make contribution should they believe in the idea presented. There have been multiple success crowdfunding stories, some of the most notable ones being the Pebble watch. Sounds easy, doesn’t…
  • Starting Your Own Business? What’s The Point!

    Peter Gan
    5 Nov 2014 | 5:28 am
    In my personal experience, I have found that when conversing with anyone long enough, there is a very high chance you will soon hear him or her say that one common and infamous statement: “My plan is to run my own business one day.” Always curious, I counter with; “That’s great! What do you plan to do? What is your big idea?” This is where the problem starts as they usually do one of three things – scurry for indistinct adjectives, compare themselves to existing success-story-start-ups that they read on their Facebook newsfeed or simply say: “I don’t know, but it would be…
  • Top 3 Iconic Logos That Don’t Belong To Any Brands

    Peter Gan
    29 Oct 2014 | 6:29 am
    If you are reading this, then like us, you are probably bombarded with logos and icons every single day of your life. Some of these images are instantly recognizable while others are a little more ambiguous. The recognizable ones, like your swooshes and half-finished apples, have become ingrained in our psyche only because millions of dollars have been pumped into its marketing and advertising. There are teams dedicated to ensuring the correct representation of these logos to the public to ensure the overall survival of said brand. So it is understandable that we are well acquainted with…
  • An Enlightened Deepavali

    Peter Gan
    22 Oct 2014 | 5:11 am
    Light versus darkness. Truth versus deceit. Good versus evil. Enlightenment versus ignorance. Some battles are worth fighting for, no matter how hard it may be. As long as we believe in the cause we stand for, we have the highest chance of making an impact. This Deepavali, we embody the spirit of heroes who have invariably stood up against the forces of evil; heroes who have changed thousands of lives and inspired even more for the rest of their lives. Heroes who have altered the course of space and time on the ground they stood just because they stood firm when the rolling waves of evil,…
 
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    The Frager Factor

  • Cuddling (.com) and The Big Business Of Selling Domains,

    23 Nov 2014 | 10:27 pm
    How to Use Content Curation to Create a Recurring Revenue Business; Why (dot?) NYC is the Right Place for (Legal) Tech Innovation; How Do We Stop Online Harassment? Cheat Sheet: Social Media Image Sizes; The 3 Decisions That Will Change Your Financial Life; A Thanksgiving Story and Why Good Causes Go Hungry Each of us has felt lonely and broken at least once in our lives. In such moments
  • 7 Million You Tube Views: The Blue Pill- Bigger. More Powerful and Ready For Action.

    23 Nov 2014 | 8:34 pm
    "Erecting" a great commercial! Notice the call-to-action exit buttons embedded in the video that lead you to sign up.
  • If I’d Played It Safe, I’d Be a Lawyer Right Now; How to Optimize Images for Better Search Engine Rankings

    22 Nov 2014 | 10:02 am
    Brands Are Wasting Time And Money On Facebook And Twitter; Open Season on Uber, Goldman Fires Misbehaving Employees; Russian website posting live video streams from hacked webcams (maybe yours or mine…); Google came up with a formula for deciding who gets promoted—here’s what happenedHow can I help?" and 3D-Printed Hearts Help Surgeons Save Babies' Lives The flying defibrillator drone
  • The Perfect Blog Post: Does It Exist? The Perfect Blog Post: Does It Exist?

    21 Nov 2014 | 6:55 pm
    Sony Drops Out of Steve Jobs Movie from Aaron Sorkin; How medical care is being corrupted;California Paper Asks Its Employees to Produce, Then Deliver, the News; Apple may automate iAds, which spells trouble for Facebook, Google: You see them all the time, but probably do... Paris Journal: In a City Wary of Skyscrapers, a New Tower May Rise and Does your About page convert?  Sony Drops
  • ISIS? Ebola? Forget It. You Are Going To Die On A Bridge.

    21 Nov 2014 | 1:42 pm
    I'm happy we're spending $5 million on one month of war and $6 billion on climate change but I can tell you I saw this report  and if we continue to put the money in the wrong buckets, we are doomed! Bridges, roads, rails and runways are crumbling under our feet. Seven years ago, 13 people died in the dramatic collapse of the I-35W bridge in Minneapolis. Steve Kroft traveled to Pittsburgh to
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    BrandYourself Blog

  • Holiday Promotion: Up to $100 off HeadStart & $450 off Concierge Services

    Sabrina Clark
    19 Nov 2014 | 7:42 am
    Start putting your best foot forward online before the holiday rush. Our HeadStart and Concierge Services are the most effective way to create a professional online presence that impresses. Get up to $100 off HeadStart or $450 off Concierge Services before Thanksgiving! Call us at 315-237-6742 to redeem the offer HEADSTART SERVICES We’ll build you an amazing online presence with custom websites and professional profiles, then give you our Premium tools and a personalized action plan to manage it over time. Plans start at two payments of $399, plus $20/mo. Call us at 315-237-6742…
  • “Right To Be Forgotten” – Our Definitive Guide to Legally Removing Google Results

    Pete Kistler
    16 Nov 2014 | 4:22 pm
    We just published the definitive guide to understanding Europe’s recent ruling about removing search results! Check it out here: The Right to Be Forgotten Note: If you want help removing unwanted search results from Google, call us at 315-565-1799 or email us at concierge@brandyourself.com. Background: This year, the highest court in the European Union passed a landmark ruling that gave Europeans the ability to ask Google to remove search results. The takedown requests must be about search results that are “inadequate, irrelevant or no longer relevant, or excessive in relation to…
  • New York City Friends: Join us for a FREE seminar at the BrandYourself Office

    Sabrina Clark
    16 Nov 2014 | 6:36 am
    We’re hosting a free seminar on How to Put Your Best Forward Online at our offices this Thursday, November 20th from 7:00-9:00pm. Come get some tips on how to create an amazing online presence and have a few drinks with fellow New Yorkers & the BrandYourself team. REGISTER to reserve your spot. Hope to see everyone there!
  • Why Is a Web Presence Important for Financial Professionals?

    Sam Mindlin
    12 Nov 2014 | 11:04 am
    It’s no secret that financial professionals, be them advisors, wealth managers, consultants, accountants, etc., have taken their time in jumping on the internet bandwagon compared with many other skilled professionals, such as lawyers, medical professionals, real estate agents, and others. However, that attitude is changing, and it’s now being universally recognized that a positive web presence is important for financial professionals. Most financial advisors dread the idea of establishing themselves online. Learn how to build a website? Doesn’t that mean that you have to learn how to…
  • WEBINAR: 7 Ways to Build a Better Business Brand on Social | Thursday 11/13 at 11am EST

    Sabrina Clark
    12 Nov 2014 | 9:00 am
    We joined up again with New York Times bestselling author & Likeable Local CEO Dave Kerpen to present a free webinar on the 7 Ways to Build a Better Business Brand on Social this Thursday, November 13th from 11:00-12:00 PM EST. Register Now to reserve your spot. Even if you can’t make it, register and we’ll send you a recording.
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    Joey Sargent

  • When Company Culture Counts

    Joellyn 'Joey' Sargent
    20 Nov 2014 | 7:55 am
    I was talking with a CEO group the other day about strategies for maintaining business momentum when the inevitable revenue plateau is looming. As we talked, many were surprised to realize organizational culture was an essential differentiator between organizations that weather the storm well and those that sink in the face of adversity. Why Does Culture Count? When business is “off” many CEOs start to think about where to cut. Their attitude shifts from “lets thrive” to ” how can we survive” and fear begins…
  • The ROI of Everything

    Joellyn 'Joey' Sargent
    13 Nov 2014 | 7:55 am
    Frequently clients ask me to help them develop ROI models and marketing metrics that serve as a foundation for effective decision-making. I’m glad they do, because understanding value returned from marketing investments is essential to a successful marketing effort, and it’s not as easy as it seems. A sound approach to measuring marketing ROI sits at heart of an agile marketing strategy. There’s no way to make the right choices about where to invest and where to cut back if you don’t know how various activities contribute to your overall results. Maybe you can measure…
  • The Revenue Growth Environment, part 2

    Joellyn 'Joey' Sargent
    6 Nov 2014 | 7:55 am
    This is Part 2 of 2 In my Revenue Rehab teleseminar series, I talk about drivers of revenue growth and how to apply them for maximum advantage. I share those tips here, starting with a look at three major environmental factors that affect growth in every business: Technology, Attitudes and Demographics. In future posts, I’ll cover ways to increase and manage business momentum, as well as how to create SMART growth. In Part 1, we discussed Technology and why understanding the prevailing Attitudes in your market is essential. To find the connection points where your…
  • The Revenue Growth Environment, part 1

    Joellyn 'Joey' Sargent
    30 Oct 2014 | 7:55 am
    This is Part 1 of 2 In my Revenue Rehab teleseminar series, I talk about drivers of revenue growth and how to apply them for maximum advantage. I thought I’d share some of those tips here, starting with a look at three major environmental factors that affect revenue growth in nearly every business: Technology, Attitudes and Demographics. We’ll explore these three issues and what they mean for you in this 2-part post. In future posts, I’ll cover ways to increase and manage business momentum, as well as how to create SMART growth. What’s the Weather Like?
  • Follow the Pain

    Joellyn 'Joey' Sargent
    24 Oct 2014 | 9:38 am
    Find the Pain, Find the Problem Sales people are often coached to look for a customer’s pain point and address it to win the sale. This is good advice in some circumstances, and following the pain can also help diagnose bigger business issues. If growth is slow, ROI is declining and morale is lagging, the problem might not be your company’s pain points, but how you respond to them. Being reactive is not strategic Imagine for a moment that you burned your finger, like I did the other day while curling my hair. That one little spot by my right knuckle was a killer. It captured…
 
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    Annemarie Cross

  • Can’t Decide? Do this… [Audio Biz Tip]

    Annemarie Cross, Small Business Marketing & Business Success Coach
    23 Nov 2014 | 11:16 am
    Ever found yourself stuck and unable to make a decision? So-much-so that you end up procrastinating till the opportunity passes you by? Here are 5 things to get you back on track and into decision-making mode – fast. If they gave out awards for procrastination – I’m sure I’d have a ton of them, all lined up in a row. On today’s audio biz tip I share 5 things I started doing that enabled me to get out of stuck mode and making firm decisions, quickly. Listen Now: Download the transcript by clicking here Question: Do you have a technique you use when you get stuck and unable to…
  • Episode 51: Your Words: Are they helping or hindering your success? [Podcast]

    Annemarie Cross, Small Business Marketing & Business Success Coach
    21 Nov 2014 | 11:10 pm
    Everything you say to yourself, when you are by yourself, can help you in achieving success. Or not. Are your words, helping or hindering you? On today’s show I share 3 common statements we often say to ourselves, which will keep us stuck, and what you should be telling yourself instead. On today’s show: Tip of the week: Dropbox.com Announcements: Thank you and Shout Out Today’s Words of Wisdom: Your Words: Are they helping or hindering your success? Inspirational Message to nourish your mind, body and spirit for the week ahead LISTEN NOW Read the transcript: Click here to download…
  • Building Your Online Presence: 7 inspirational post ideas

    Annemarie Cross, Small Business Marketing & Business Success Coach
    18 Nov 2014 | 3:01 pm
    Ever find yourself starring at a blank screen with no idea what to write about? It’s frustrating and something many business owners (who are trying to build their online presence) are confronted with daily. Here are 7 inspirational post ideas to get your creative juices flowing. I’ve lost count of the number of times I’ve tossed and turned, and struggled to come up with fresh ideas for an article. With a publish deadline looming, there’s nothing worse than waiting for your fingers to start tapping out your next brilliant masterpiece. But, what you get instead is nada; nothing; zilch.
  • My heart sank…here’s why [Audio Biz Tip]

    Annemarie Cross, Small Business Marketing & Business Success Coach
    16 Nov 2014 | 11:00 am
    My heart sank. I was on a coaching call, speaking with a client and she was sharing a story about her childhood. It was a situation I could relate to. Can you? She was recalling a traumatic time in her childhood where she had received the full force of ‘blame’ and the reason why her parents experienced struggles and disappointments. On today’s audio tip I share what I told her to help her shift through this, and what you can do to, if you are carrying around feelings of guilt and shame. Here’s to showing yourself some compassion. Listen now: Question: What are you going to do the next…
  • [Episode #50] 3 barriers to defining your personal value and self-worth [Podcast]

    Annemarie Cross, Small Business Marketing & Business Success Coach
    13 Nov 2014 | 12:46 pm
    Struggling to define your unique brilliance and distinguishable qualities so you can confidently answer the question: “Why should I hire you?” On today’s podcast I discuss 3 barriers that can stop you from defining your personal value and self-worth. Do you recognize these 3 barriers? They are often what are keeping coaches stuck from recognizing the value they offer, charging what they’re worth, and attracting clients who value their services. On today’s show: Tip of the week: Instafit Announcements: Shout Out and Thank you Today’s Words of Wisdom: 3 barriers…
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    Bulldog Drummond - Uncommon Sense

  • Diners Can Go Halfsies to Solve Issues of Obesity, Food Waste and Hunger

    Bulldog Drummond
    21 Nov 2014 | 8:51 am
    Marvel idea: Restaurants sign up for Halfsies offering people the option to pay full price for a meal but receive half of the portion size instead. Why would you want to do that? Not only to save your waistline but to help others in need. Half the meal stays with you half goes off to people in the city who do not have enough money to buy their own food.  
  • Driving Innovation: A Project For The People

    Bulldog Drummond
    20 Nov 2014 | 8:15 am
  • Imagine If Companies Were Ruled By Explorers

    Bulldog Drummond
    20 Nov 2014 | 7:54 am
    Written by Jean-François Marti The act of innovation might be considered the world’s oldest profession. Consider a profession that holds this title and it’s likely an inventor imagined and designed the job before it could be practiced. A company’s lifetime is shorter than your career Today the acceleration of disruptive innovation cycles, and the repercussions for organizations that don’t keep up, is a major driver for innovational exploration. Consider the average life expectancy for an S&P 500 company in 1935—it was 90 years—but today it’s a mere 18 years. Companies…
  • Target Partners With Story For World’s Twee-est Holiday Shop

    Bulldog Drummond
    19 Nov 2014 | 2:44 pm
     
  • SPREAD INFECTIOUS JOY: HOW SIMPLE ACTS OF KINDNESS CAN BUILD BRAND LOYALTY

    Bulldog Drummond
    19 Nov 2014 | 2:27 pm
    Written by Shawn Parr American businesses have more loyalty cards and programs than the rest of humanity combined—and for the most part these programs are meaningless. Brands spend millions of dollars every year on programs that don’t move the needle or make a difference in their customers’ lives. Having worked for many brands where we look at loyalty and the consumer relationship as an opportunity to create value and build relationships, there is always room to shift the lens from creating customer loyalty (which seems dated) to showing appreciation for their consideration and their…
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    Latest BrandingBusiness Content

  • Customer Connections: Marketing's Missing Link

    13 Nov 2014 | 4:00 pm
    Featured in this episode of Expert Opinion, author and President at Epsilon, Andy Frawley talks about the “why” behind his newest book, Igniting Customer Connections.  Learn about atomic moments of truth, and hear Andy’s insights with a new approach to marketing and capturing and retaining customers in the digital age. Topics include:
  • Rebranding a Global Organization

    4 Nov 2014 | 4:00 pm
    In this episode, BrandingBusiness Founding Partner Ryan Rieches speaks with Portia Mount, Senior Vice President, Global Marketing and Chief of Staff at the Center for Creative Leadership.  CCL is a global organization specializing in leadership development with headquarters in the US and campuses in the Americas, Europe and Asia.  The two discuss the recent rebranding process that the organization underwent: the challenges and the rewards that come with re-branding a long-standing organization with strong traditions and passionate and loyal colleagues.   Topics include:
  • How to Deliver Experience, Differentiate B2B Brands

    29 Oct 2014 | 5:00 pm
    Business value — the intrinsic utility a B2B product or service brings to customers in terms of boosting their competitiveness — has long been a big driver of messaging and branding. But, as BrandingBusiness Director of Strategy Andrea Fabbri explains, this emphasis often results in a lack of differentiation among B2B brands within specific industries. In today’s environment, turning business value into business success requires an emotionally evocative and engaging brand experience that translates, in an integrated way, across a variety of channels and touch points. An accomplished…
  • Corporate Breakups: Why Smaller is Better for Some Brands

    26 Oct 2014 | 5:00 pm
    Is a bigger company better or is a more focused company better? Is diversification through building and maintaining a “house of brands” better than aggressively streamlining to focus on expanding market share for “core” brands? Recent business headlines don’t appear to favor empire builders. Underperforming brands, business lines with marginal prospects and even robust operating units are being jettisoned as investors put a premium on companies that excel in narrowly focused areas with strong growth potential. Consider Hewlett-Packard. When Meg Whitman took over as CEO of HP in…
  • Establishing Differentiation in B2B Through Brand Experience

    21 Oct 2014 | 5:00 pm
    Founding Partner Ray Baird speaks with Andrea Fabbri, BrandingBusiness’ newly hired Director of Strategy for New York.  Andrea shares insights into the challenges facing both clients and agencies today engaged in rebranding efforts.  The two discuss the importance of differentiation, establishing a clear vision, and why the brand experience plays a major role in business success. Topics include: 
 
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    Professional speaker, branding expert - Karen Post The Branding Diva

  • Caffeine, cookies and luxury cars.

    Karen Post
    19 Nov 2014 | 10:46 am
    Photo from ArtistasCafé.com website. Cause marketing is nothing new to brand builders. But this program is really special and was the deciding factor when I purchased my last automobile. Several years ago I had to put my car in the body shop and I needed a rental car. The rental car company that my insurance [...]
  • Airports – How some attract brand fans and why others should fly away

    Karen Post
    12 Nov 2014 | 5:36 pm
    What sets TPA apart from many airports is that they truly care about the customer experience and show it. This airport hosts business workshops, provides spontaneous entertainment, from marching bands to dance teams and they have their own in-house personality/celebrity, AKA The Airport Insider. This super brand ambassador not only holds down an important job at airport as an audio video guru, but regularly appears in social media and videos about Tampa and airport news and topics.
  • 7 Ways to get better feedback from customers

    Karen Post
    27 Oct 2014 | 7:00 am
    Even on the sunniest of days there are floods of feedback forms and follow-up calls bombarding customers about their recent experiences with a brand. Just yesterday, I received seven requests from companies I do business with. Some are not too disruptive because they arrive in your email. Others can feel annoying, like pesty flies, especially when they are tied to an experience that has caused you a lot of stress -- like when your Internet goes down or your computer locks up. Next thing you know is that you are behind on your work. Not five seconds after you hang up with a technology support…
  • Saying goodbye is hard to do

    Karen Post
    20 Oct 2014 | 7:00 am
    It’s never easy to let go of something that’s been a part of you, your work and your life for years. Brands come and go. Some last longer than others. Recently Procter and Gamble alluded to saying goodbye to approximately 20% of their brands – the underperforming ones. The ones that didn’t align to the company’s core business and the ones consumers just don’t care about anymore. One of these includes Ivory soap. If you were born before this decade, you know the brand.
  • Never quite perfect. The eternal editor is no hero.

    Karen Post
    13 Oct 2014 | 7:00 am
    “Have no fear of perfection – you’ll never reach it.” Salvador Dali Some days writing is effortless, fun and comes like breathing, easy and without much effort. Other days writing can be really hard. It’s like climbing the tallest mountain with no sight of the top and brutal weather beating up every inch of your soul.
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    Restaurant Branding Roadmap

  • How mapping your network can help you succeed

    Jocelyn Ring
    13 Nov 2014 | 7:26 am
    I recently caught up with a friend of mine who’s built a string of successful restaurants. He and his partner really understand how to create a solid concept, experience and brand and it shows in their track record. Last year, they decided to try a new market to open a restaurant. This location was attractive because it has a lively restaurant scene, a strong tourist contingent and a large local population of foodies. It was also 700 miles from home. He scouted some locations and found a lovely, historic building that would fit into his gastropub concept and spent time and money creating a…
  • Airports – How some attract brand fans and why others should fly away

    Karen Post
    30 Oct 2014 | 6:36 pm
    Branding tips from the road warrior. This past year I’ve been to over 50 airports in the US. I’ve seen and experienced the good, the bad and the most disappointing. For a long time airports have merely been geographic facilities that connect people to places, events or attractions that they were headed to. Today airports are hospitality brands. They have a bigger role in our lives. They feed us, entertain us, provide shopping, spa services and technology, and they hopefully keep us safe. They also hold the keys to the first impression as leisure and business travelers journey to their…
  • 4 important lessons from CNBC’s “Restaurant Startup”

    Jocelyn Ring
    22 Oct 2014 | 6:49 am
    I caught up on some of the shows on my DVR one rainy weekend and binge-watched episodes of Restaurant Startup on CNBC. The best way to describe it is a combination of Shark Tank and Restaurant Impossible. On this show, two seasoned restaurateurs and investors Joe Bastianich and Tim Love are looking for new restaurants to back. They listen to the pitches of two teams and pick a winner that will have 36 hours and $7,500 dollars to refine their concept, update their logo, design a menu, build a business plan and decorate a pop-up location. After they run the restaurant for a day, they re-pitch…
  • Safeguard your brand and content online

    Karen Post
    15 Oct 2014 | 6:41 am
    Are you a restaurant owner or manager who has a blog? If you do blog, then you know how time consuming it is to write, post and manage your work. There's a growing crime that is aggravating and frustrating business owners and marketers around the globe and unfortunately this blog fell victim to this slimy act. It’s called content scraping. Your content is basically copied and used on someone else’s site for their search results and credibility benefit.
  • 11 branding ideas and lessons I learned in New York City – Part 2

    Karen Post
    7 Oct 2014 | 2:37 pm
    This post is the second part of my 2 part series on things I learned while visiting New York City. If you are just joining in, you will want to check out the prior blog post, too. You can read it here. 4) Have great restaurant name. My first night out I went to one of my favorite spots in the city, Junoon. Junoon means passion or obsession in hindi. What a great name. The restaurant is the creation of chef Rajesh Bhardwaj who was born in New Delhi and who’s considered a pioneer in Indian cuisine. This place is not your average Indian restaurant; it’s elegant and the food is unbelievable.
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    Imagemme

  • A Good Tagline is Worth a Thousand Pictures

    blingbling
    10 Nov 2014 | 12:57 pm
        When it comes to packaging design, website design, advertising – all forms and forums of marketing – far greater emphasis is placed on the visual rather than the written language.     Perhaps this is because those images, which are often the collaborative efforts of graphic designers, professional photographers, industrial designers, and more, are very expensive to create, as opposed to a tagline created by a copywriter or two for a fraction of the cost.     Or maybe it’s the result of the fundamental belief that human beings / consumers are…
  • Forget Bendgate, It’ll Take a Coup to De-Thrown Apple

    blingbling
    2 Oct 2014 | 7:54 am
        Despite Apple’s recent Bendgate scandal, the brand isn’t being impeached anytime soon. They’ll lose a few votes for the moment, but in the end they’ll maintain the same monarchical dominance they’ve enjoyed for the past two decades.     Whether you’re an Apple fan or not, they’ve earned this brand loyalty through consistent innovation, establishing themselves as the standard against which all laptops and smart phones and tablets are judged. This is only a blip on the Apple radar, the frequency of which will continue to broadcast Walt Whitman messages of…
  • Guerilla Marketing at its Best

    blingbling
    11 Sep 2014 | 7:07 am
        From giant popsicles to Post-It Note suits, please enjoy the following examples of great guerilla marketing.       Nikon         Sharpie         Peugeot 308         Bounty         Parkinson’s Victoria         Weight Watchers         Volkswagen         Ford F-150         Forma Total Gym         Swiss Cancer Foundation         King Kong 3D
  • 10 Examples of Creative Packaging Design

    blingbling
    2 Sep 2014 | 12:08 pm
    You may recognize some of the following creative packaging designs, but if even one is new to you, it’ll be worth the click. Enjoy!   Blood of Grapes         Origami Beer         Beehive Honey Squares         Fox & Rabbit Wine         Smirnoff Caipiroska           Kombucha Dog         Festina Watches           Water in a Box         Maki-San         Spine Vodka
  • ALS Ice Buckets Challenge Branding Conventions, Too

    blingbling
    20 Aug 2014 | 7:50 am
    The phenomenal success of the Ice Bucket Challenge has proven a gold mine for  ALS research, however it’s equally valuable as a case study for effective marketing and branding practices.     The obvious marketing lesson of the ALS campaign, like that other one featuring plastic yellow bracelets from a few years back, is that actively engaging consumers – allowing them to brand themselves socially-conscious, in this case – is at the core of effective messaging, and if you can inspire them to participate in the process, all the better.   The less intuitive…
 
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    John Morgan

  • How To Seize Opportunities

    John Morgan
    4 Nov 2014 | 5:01 am
    Can you look back and say you’ve seized every opportunity that has ever presented itself before you? I’ve yet to meet anyone who can say that they have, and I’m willing to bet you haven’t either. Is it that you missed the opportunities altogether or that you knew they were there, but couldn’t take advantage of them at the moment? Either way, the result is the same. Your big chance has moved on. Naturally you want to be prepared to capitalize on an opportunity when it presents itself. Better yet, you want to be able to make your own opportunities. What Does…
  • Success Test: How Successful Will You Be?

    John Morgan
    16 Sep 2014 | 9:27 am
    Brace yourself. Distractions and interruptions are coming and they don’t care about your ambition or goals. Right now, as you read this more emails, texts, notifications, and “emergencies” are getting ready to test you. How well you handle distractions will greatly determine how successful you will be. Anyone and everyone, anything and everything, will get in your way. You must be able to effectively minimize and remove distractions and interruptions. Take a moment and think about how many hours a week you watch TV. How many minutes (or hours!) you spend each day on the…
  • Is Your Excuse Worth Your Success?

    John Morgan
    22 Aug 2014 | 9:05 am
    There’s one word I’m not fond of when it comes to success and achievement. I’m talking about the word “IF”. When a person is talking about why they haven’t achieved something and they begin the sentence with “If” you can be assured that every word that comes after it is an excuse. IF things were different… IF I had more money… IF I knew more people… IF my parents had taught me about… IF I was lucky… IF this person hadn’t done me wrong… IF the economy… IF I had the resources to… All of these…
  • 8 Ways To Make Your Audience Love You

    John Morgan
    24 Jul 2014 | 6:30 am
    You fight tooth and nail to build your audience. Yet in many cases they give attention but not their focus. They’re aware of you, but they aren’t connected to you. It’s not your fault. For years you’ve been taught to “add value” by creating content as much as you can. When those results start leveling off, those same people tell you to create better content. Great content is a must, there’s no arguing with that. But stopping there creates a problem. Content doesn’t equal connection. You know those people who’s audience hangs on every word…
  • How To Get The Most Out Of The Questions You Ask

    John Morgan
    15 Jul 2014 | 5:51 am
    It has been said that there are no stupid questions. Whoever originally said that has never watched a movie with my mother. There are stupid questions and that’s okay. What’s not okay is the fear of asking questions you are afraid will make you look bad. Sure, everyone wants to put their best foot forward. We all love to make a good impression. But you’re doing a lot of harm to yourself by trying to ask what you think are ‘the right’ questions. “Quality questions create a quality life. Successful people ask better questions, and as a result, they get better…
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    More than just a logo.

  • Back to basics

    Regine Wilber
    10 Nov 2014 | 3:40 am
    We have a newbie in our family – which is why it’s been quiet on the blog. Now that life has settled in a bit, I think it’s time to go back to basics. Branding is not only relevant to businesses, personal brands have been expanded and monetised for a long time – think Jamie Oliver, the Beckhams or in a crude way, politicians vying for votes. Brands help categorise not only products, but also personalities, and as a combination of both they make us belong to our own little (or large) tribe. We all naturally brand ourselves not just by the clothes we pick, the phone we buy…
  • Proud to be broken

    Regine Wilber
    24 Feb 2014 | 11:34 am
    Lego is coming to a cinema near you. With two boys under 6 there is no way you can escape Legomania! We have been bricked up ever since my oldest could hold a shovel – it’s a brilliant toy for training fine motor skills and as a mum, I personally prefer playing Lego with them than endless car chases or the usual boisterous fighting games. I played Lego as a child (the East German version with limited colours :-)) and remember the magic of unpacking a set of the Western counterpart that was more than just a heap of bricks ready to be transformed into something. There were little men…
  • Who Will Beat The Amazing Spiderman?

    Regine Wilber
    1 Jan 2014 | 2:56 pm
    Looking back over some news of now last year, the Brand Channel‘s announcement of the 2013 Brandcameo Product Placement Award Winners and Losers covering movies released in 2012 made me smile – especially ‘The Amazing Spiderman’ for worst product placement. As with many years, 2012 had its fair share of bad and egregiously bad product placement. Incongruous on-screen brand cameos such as Subway in Wreck-It Ralph and Acura in Avengers are the stuff that gives the practice of product placement a bad name. But while even Heineken’s role in James Bond had a few…
  • Business Teachings of a Teenage Witch

    Regine Wilber
    30 Dec 2013 | 11:58 am
    My boys are crazy about this animation from the creators of Ponyo and Spirited Away. I have now seen this movie more times than any of my all time favourites (no I won’t list them as there are some embarrassingly cheesy choices in my feel good movie selection) and I couldn’t help starting to analyse the content a bit more. Turns out, Kiki has real entrepreneurial spirit we can perhaps all learn from! To explain, Kiki is a with in training and it is custom for witches to leave home and live in a different city or town when they reach the age of 15. Kiki can fly but that’s…
  • Top 10 Marketing Week stories 2013 | News | Marketing Week

    Regine Wilber
    28 Dec 2013 | 7:45 am
    Top 10 Marketing Week stories 2013 | News | Marketing Week.
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    AYTM

  • Credit theft fears drive mobile payment appeal

    Astrid Phillips Mayer
    21 Nov 2014 | 7:46 am
    Nov. 21, 2014 Stratos, Inc., creator of the Bluetooth Connected Card™ Platform, just released their results of their 2014 Holiday Mobile Payments Survey in VentureBeat, featuring insights into mobile payment adoption and perception, and we’re proud to have been their market research partner for this study! Holiday shoppers plan to put their smartphones to the test this year with mobile payment apps, but remain unsure whether retailers can handle them. Among other findings: - The #1 reason smartphone users like mobile payments for in-store shopping is not having to worry about getting…
  • Samsung Phones Survey: Shoppers Like Having a Variety of Options

    Anne Pilon
    21 Nov 2014 | 7:11 am
    Samsung is rethinking its smartphone strategy. The tech company has experienced some slumping sales as of late, and many think that is due, at least in part, to Samsung’s overabundance of different smartphone options. The company released 52 different smartphone models in 2014 alone. Apple, by comparison, only unveiled two. So could this strategy of having so many different phone models be hurting Samsung? Samsung Phones In Ask Your Target Market’s latest survey, 30% of respondents said they currently have a Samsung phone. Another 17% said they have owned one in the past. And 53% said…
  • Unlock market intelligence beyond survey data

    Astrid Phillips Mayer
    21 Nov 2014 | 7:08 am
    Please join our webinar next week about Personality RadarSM, the latest market intelligence solution from AYTM that augments your existing and future survey data with ~3,000 psychographic and personality data points from our proprietary panel. Get in the heads of your target audience, check their affinities, and gain a competitive edge. You can’t afford not to, because your competitors are already using it. Discover things like: •   Being religious increases the chances of being loyal to Lowe’s vs. Home Depot •   Nintendo owners were 62.7% more likely to be shopping for a…
  • Facebook Groups Survey: Few Interested in New Standalone App

    Anne Pilon
    20 Nov 2014 | 5:25 am
    Facebook recently announced a new standalone mobile app, which will focus on the platform’s Groups feature. Currently, Facebook Groups are accessible on the main Facebook mobile app, but the feature is somewhat buried. So for those users who spend a lot of time in Groups, it could be a welcome addition. What do Facebook users think about the accessibility of Groups on mobile devices? And how many will use the new mobile app? Facebook Groups In Ask Your Target Market’s latest survey, 18% of Facebook users said they often use the Groups feature. 27% said they sometimes use Facebook Groups.
  • American Made Survey: Majority Feel That American Products are High Quality

    Anne Pilon
    19 Nov 2014 | 5:41 am
    Buying American made products has become increasingly important for some American consumers. But in many cases, buying these products has also become more expensive. So for National American Made Matters Day, we asked some shoppers what they think about buying American made products. Do people think it’s important, and will they go out of their way to do so? American Made In Ask Your Target Market’s latest survey, 73% of consumers said it’s important to them to buy American made products. However, just 48% of respondents said that most of the products they buy are American made. 58%…
 
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    re:DESIGN and reignite your business. - Blog

  • Good Design Is Never As Easy As 1-2-3

    5 Nov 2014 | 10:23 am
    We like rules. Rules bring order to our world. Rules give a prescribed list of steps for what needs to be done and how to do it. We like to think that if we simply follow a set of “x” rules then we will be rewarded with “y” results. No muss, no fuss.We like tools. Tools help us do stuff. Tools provide the means to execute and build something — they are also highly learnable. We think that with a little practice, we will soon be able to produce the same things that others produce with the same tools. Practice makes perfect.A lot of the world works this way. We…
  • It’s a Brand New, Brand YOU, Visual World

    16 Oct 2014 | 11:23 am
    Pin it! It’s a visual world and images touch us in a direct, visceral way unlike text can alone. They make us happy, they make us laugh, they make us inspired — they can also make us deeply sad — all in just a fleeting glance.Recent neurological studies prove through brain imaging how we respond to visuals unlike any other media: we pay attention to them, we believe them, and we remember them. Powerful stuff!Now, take a look at today’s media landscape and the busy, distracted, hyperactive world we find ourselves in. What are the three things you — as a…
  • Design is Not About You or Me, It’s About Them

    24 Sep 2014 | 6:04 am
    Design is more than a client’s personal likes and dislikes. It is more than your favorite color or how you just painted your new kitchen. Design is also more than something that goes in a designer’s portfolio. These scenarios are all too common, and all too wrong. Design should always be about the end-user: your customers, your market, your audience. So a certain degree of objectivity is necessary if one is to utilize and practice design successfully. Throughout all the design disciplines: marketing, branding and communications design — web design, product design,…
  • Visuals, Schmisuals — Here’s What Your Business Really Needs to Pop

    18 Aug 2014 | 8:09 am
    Pin it! There’s been a lot of talk about the importance of the visual lately, especially for social media sharing and online marketing. Heck, I’ve been one of the leading protagonists! But what seems to be missing is that this means more than just slapping up an image and calling it a day — it takes a bit more to get attention for your business and create influence. In fact, with all the visual noise now, you are probably already feeling that something more is needed to have any hope of making a dent in today’s noisy digital ecosystem. So what will make the…
  • 12 Ways That Good Design May Elude You

    11 Aug 2014 | 9:20 am
    Pin it! Good design is present even when you might not be aware of it. This may be counterintuitive to what most people think, because design is not about decoration and just making things look pretty. There is that too, but design runs through our lives in everything we see and do. When you go for a drive, do your shopping, watch TV, grab a magazine, visit a website, use a bottle opener… you get the picture — design is there.The best design supports whatever it is we are trying to do, creating seamless, annoyance-free experiences. Good design aids and enhances experiences, never…
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    Blade Creative Branding | Blog | Marketing, Design, Trends

  • Is It Time To Rebrand Toronto?

    Blade Brain Trust
    20 Nov 2014 | 7:45 am
    The Toronto municipal elections are over, there’s a new Mayor elect in town, and soon Rob Ford’s term as chief magistrate of the city will be over. We need to ask the question we’ve been waiting to ask for almost two years now: Is It Time To Rebrand Toronto? We think the answer is yes. While… Read More
  • Air BnB: Building Relationships and Brand Community

    Michele Manila
    19 Nov 2014 | 6:29 am
    The feeling one gets when  leaving home and travelling is something that can be emotionally rewarding and memorable for a lifetime. Maybe no brand is doing a better job of recognizing this and capitalizing on it than Air BnB. Their current “Belong Anywhere” campaign is a great example of taking people’s desire for comfortable travel and personal… Read More
  • How to Deal with the Social Media Swarm Mentality

    Wayne S. Roberts
    12 Nov 2014 | 6:54 am
    Although social media platforms have enabled us to connect with our brand communities quicker and easier, we know that social media has also enabled those with negative experiences to voice their disdain in a much more public platform. This negative commentary can also be followed or shared by many others who may have experienced similar negative experiences with… Read More
  • Pizza Hut Rebranding for Foodies and Millenials

    Joshua Murray
    11 Nov 2014 | 12:17 pm
    One of the most recognizable pizza restaurants in the world is rebranding. That’s right, Pizza Hut, founded in 1958, is making changes to their menu, logo, takeout packaging, website, and even server uniforms. It’s a wholesale change for the pizza chain, seemingly aimed at capturing millenials and foodies, and it’s being made to keep their… Read More
  • Lightning in a Bottle: The Perfect Combination for Blogging Success

    Joshua Murray
    11 Nov 2014 | 7:00 am
    On October 20th, we published a blog post about Apple’s change of the iTunes icon from blue to red with the new 12.01 update. The post was written on the day the news became public in response to coverage, found through a Google search, on several tech websites. The Blade post was written to be short… Read More
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    BRANDInsider.tv - Strategies. Insight. Perspective.

  • 30 World Debuts Scheduled for 2014 Los Angeles Auto Show

    biadmin
    21 Nov 2014 | 8:19 pm
    The Los Angeles Auto Show unveiled 30 world debuts, totaling 60 vehicle unveilings overall in front of a global audience. The show kicked off with three press event days, Nov., 18-20 and opens to the public Nov., 21-30, at the Los Angeles Convention Center. Almost every manufacturer has news to make in Los Angeles, but several automakers stand out with multiple global premieres of significant new vehicles. Audi presented one of its biggest LA Auto Shows to date, with up to eight total debuts, three of which are global, all presented by chairman of the board, Rupert Stadler. Mercedes-Benz…
  • Amp Your Social Media Strategy with Video Content

    biadmin
    15 May 2013 | 2:50 pm
    Get the Edge With Video The Value of Social Sharing Social media dominates the global communication and information share of today’s society. Video content can greatly amplify your social media marketing on all spheres of the social platform. Wahoo’s, fresh serve restaurants, got into social media marketing before social media was even defined.  We recently sat down with Ed Santos, Creative Director, “of everything good”, as Eddy likes to say, for an in-depth video conversation that produced a series of five webisodes that profile the brands maverick-style, history, menu, culture…
  • How to Protect Your Brand

    biadmin
    15 Apr 2013 | 4:54 pm
    Protecting your brand both online and off from pirated brand name and trademark abuse can cost save companies literally millions of dollars in lost revenue, stolen by phony knock-off websites with closely matching brand website domain names. We shot an informative and enlightening series of interviews with a leading company in the field CitizenHawk, who’s singled minded purpose is protecting brands, large and small. What they have to say could help save your brand or your clients brand from major revenue loss and a black eye on your brand’s image.
  • Sprint Velocity-Connecting Drivers with Technology

    biadmin
    16 Jan 2013 | 5:32 pm
    As consumer demand for more user-friendly technology expands, automakers are partnering with key companies to more easily integrate complex components in vehicles to provide the best in connected services, whether its music, news, sports or entertainment features and more. Customization is the key customers demand; see what Sprint Velocity is up to! Convergence Hits the Road with Sprint Velocity Sprint unveiled Sprint Velocity, a comprehensive global end-to-end solution designed specifically for automakers as part of the Technology Showcase at the 2012 Los Angeles Auto Show. Sprint…
  • 2014 Kia Forte-More Style, More Potential

    biadmin
    8 Jan 2013 | 10:55 am
    2014 Kia Forte is attempting to make its mark in a crowded field.  Kia says the 2014 Forte is, “rock solid”. It will have to be to compete in the crowded compact car field. The new Forte has huge potential for U.S. sales growth but success may boil down to its pricing. Take a personal walk-around with Michael Sprague, Executive VP of Marketing and Communications and see what you think? Here are some review highlights from MotorTrend on the new 2014 Forte Kia called the 2014 Forte “rock solid” at the 2012 L.A. auto show, but we’d just describe the new four-door as far more stylish…
 
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    Branding Value Now

  • Making Events Work For You

    Michael Fishbourne
    29 Oct 2014 | 7:37 am
    There are lots of ways to market your business. You know this. You know how to market yourself well on Facebook (and all of the other social media portals). You know that your website is perfect. You’re confident in your…Read more →
  • Creating Advocates for Your Brand

    Michael Fishbourne
    15 Sep 2013 | 3:06 pm
    Any entrepreneur will agree that advertising is one of the most important keys to success in business. Some of the most successful and well known businesses were built with little or no advertising at all. Amazon.com, Trader Joe’s, Google and…Read more →
  • Defining Your Brand Message

    jfrazier
    14 Sep 2013 | 12:18 pm
    In business, defining your brand message serves more like a journey of discovering ones business. For a brand to be successful it needs a voice and it’s through a brand message that business prospects and customers find the value of…Read more →
  • Social Media Tips for the Small Business

    jfrazier
    9 Sep 2013 | 9:23 pm
    photo: Esparta The social media has of late become more than just a social platform, since many small businesses are now using it to interact with their customers and meeting potential clients as well. However, for entrepreneurs to effectively use…Read more →
  • Copyrights, Creative Commons and Legal Considerations when Marketing a Small Business

    Michael Fishbourne
    3 Sep 2013 | 9:19 pm
    photo: kevin dooley How would you feel if someone stole your hard work and claimed it as their own? What would you do? Just how far would you go to protect your livelihood? As a small business owner, these are…Read more →
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    Landor Blog

  • Five fundamentals of great package design: Ideas

    17 Nov 2014 | 4:45 am
    My first two posts focused on the importance of insight and perception. All great design is insight-based—great designers seek to know and understand for whom they are designing, and powerful insights drive great work. As for perception, it is crucially important for designers to constantly expand the way they see things, look for new opportunities within existing landscapes, and challenge themselves not to fall into habitual thinking patterns. The third fundamental of great package design focuses on the importance of ideas. Ideas are foundational I’ll admit that I am a bit of an idea…
  • NUDE Report: Product formula as hero

    11 Nov 2014 | 5:53 am
    Brand designers are challenged to differentiate their product on-shelf—most often with eye-catching design, impressive packaging, or special decoration. If the product itself is visually exceptional, the challenge then becomes how to best display this unique formula to yield maximum results. Successful product formula examples include Olay's Total Effects tone correcting moisturizer with its cool, multicolored swirling product fill. This stuff looks magical. But, as good as it looks, it has to work, right? Image courtesy of Flickr user Maegan Tintari. With product innovation or fill…
  • Letting go: How Airbnb controls its brand without controlling its customer experience

    7 Nov 2014 | 2:04 am
    In recent years we’ve seen a proliferation of brands that successfully let go, allowing their customers to define and deliver brand experiences for other customers, becoming the enabler rather than the doer. Airbnb is an extreme example of an "enabler brand." Unlike the likes of eBay, Uber, and Lyft, which offer relatively standard products and services, the experience of staying with an Airbnb host is determined by hundreds of factors beyond Airbnb’s control (for example, whether the sheets are clean and the place is tidy or whether the neighbors are noisy or quiet). In addition, with…
  • Insider tips from the ANA Masters of Marketing conference

    4 Nov 2014 | 6:28 am
    Feeling overwhelmed? Experiencing stress? Join the club. As a culture, we are overscheduled, overstimulated, oversubscribed, and over plugged-in. While we sit with our coffee, emailing, tweeting, surfing, and texting, there is no time, it seems, to actually stop and smell the coffee. We are so consumed with daily activities that we’re unable to focus on what really matters. This is not a revolutionary idea, of course. Philosophers and all manner of mindfulness experts have been saying this for years. So too have sage marketers, especially in reference to the often-overpowering deluge of big…
  • Horrible Harvest

    4 Nov 2014 | 1:52 am
    I grew up on a farm and the kids and I still spend quite a bit of time there. Our farm was the inspiration for this year’s Haunted Cellar and the place from which I sourced about 80 percent of our props. In a matter of two days we packed 50 hay bales, hundreds of stalks of corn, two pitchforks, a gang box, hay hooks, four gates, a dozen country hams, two galvanized steel tubs, one seed barrel, barbed wire, wood clamps, animal traps, seed spreaders, and more into the cellar. Of course, this meant all of these same items had to be carried back out of the cellar as well. Which made this…
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    TRAY Creative: Seattle marketing, branding, web design

  • Weekly Roundup: LUCID, TEDxRainer and more

    Martha Tesema
    21 Nov 2014 | 12:10 pm
    The cold is finally settling down in the city, and our basking in constant, chilly November sunshine is but a memory. With holiday lights going up and boozy drinks getting warmer, it feels like time for another weekly roundup. Here are some fun thing going on around the city and other local tidbits of interest. #LUCID2191 Our friends LUCID, a U-District lounge dedicated to supporting local arts and music (while serving up craft cocktails) needs your support! This community-focused homey hangout is looking to hire on a critical position of Executive Arts Facilitator. With your donations to…
  • From The Frye to Starbucks: User-Generated Content

    Martha Tesema
    24 Oct 2014 | 2:52 pm
    Any organization’s dream is to have consumers so invested in and involved with their products or services that they voluntarily spread the word of their positive experiences. The ever expanding popularity of social media has made it easier for consumers to do just that, leading to a growing trend in recent years: user-generated content. Rather than word of mouth or grassroots marketing tactics, a blog post, hashtag or photo can be used to gather genuine stories behind brands and push the envelope of exposure. In addition to websites that run solely off of user content (Reddit, Yelp,…
  • Weekly Roundup: Alteryx, Geeks, Iceland, and more

    Martha Tesema
    10 Oct 2014 | 3:20 pm
    (Image Courtesy of Black Tomato) Between foggy mornings and 70+ degree afternoons, it’s officially the season for the sun to start teasing Seattle. Whether you’re wearing sunglasses or sweaters, there are plenty of any-weather things going on around the city. Once again, we’ve got a roundup of stories or events you don’t want to miss: When Two Lands Collide: At first thought, it wouldn’t seem that Iceland and Seattle have much in common. But this weekend might change your mind, as our cultures collide through many cool events. Between the music at Neumos, readings at…
  • Weekly Roundup: Notable and Not-to-Miss News

    Martha Tesema
    12 Sep 2014 | 4:33 pm
    This week’s various weather patterns have been proof that summer is officially winding down and the sun has begun to make it’s way out of our lives for nine months. But we’re not ready to say goodbye quite yet. With so much always going on in this city (and online!), we’d thought we’d gather the best of the best that has caught our eye during this past week. Once again, if we’ve missed the next big cat video or something equally important that you know we’d love, send us a tweet @TRAYCreative! Noise For The Needy For the past 10 years, NFTN has raised money for local…
  • Behind the #Ice

    Martha Tesema
    9 Sep 2014 | 12:13 pm
    Have you soaked yourself with a bucket of ice water lately? The ALS Association #IceBucket Challenge has literally been flooding our Facebook and Instagram feeds for weeks. “If you haven’t heard of it you must be living under a rock.” – Bridget’s mom, who doesn’t even have a Facebook account.   Believe it or not, The ALS Association doesn’t have anything to do with ice. Yet, they’ve been able to raise more than $100 million for their cause while people voluntarily drench  themselves on social media. This is what a dream viral marketing campaign looks like … soak it in!
 
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    places | brands

  • City Nation Place – New Place Branding Survey

    Samantha North
    21 Nov 2014 | 12:23 am
    PlacesBrands is excited to announce our collaboration with City Nation Place for a new research survey of the place branding industry.  The goal is to benchmark best practice within the industry, and bring together a diverse range of people and organisations involved in place branding, placemaking, tourism marketing, inward investment, and events management.  While there are numerous indices published each year for the strongest country brand, the most attractive destination brand or the best cities to live and work in, these don’t always help us understand how to improve place…
  • Rebel county, smart city

    Samantha North
    19 Nov 2014 | 5:20 am
    photo credit: Markus Grossalber via photopin cc The smart city concept has been greatly overused and it’s all getting rather dull. But one Irish city is reinterpreting the whole idea of ‘smart’ to draw on its own set of strengths and assets. Check out my latest piece for CityMetric here.
  • 5 ways to use ‘story power’ to connect people with your place

    Rob Wolfe
    11 Nov 2014 | 12:08 am
    “Whoever tells the best story wins.” – John Quincy Adams photo credit: Steve Rotman via photopin cc by Rob Wolfe  There’s a unstoppable and growing trend of collaboration between places and their ‘fans’ who help create stories for the brand to promote awareness and growth. Stories are among the most powerful brand elements that are essential to establish your place’s personality and reinforce your brand’s promise. Through storytelling, people share their experiences related to your place, those experiences trigger emotions from a connection with other people…
  • Introducing the Place Brand Observer

    Samantha North
    7 Nov 2014 | 3:24 am
    100 days in the life of The Place Brand Observer: Lessons learned 100 days are a long time, one should think. Truth is, time flies when building up a web portal and business. So let’s pause for a moment and reflect on place branding – this broad, interdisciplinary, emerging research field and increasingly popular activity.  Here are 4 lessons learned during the first 100 days of PlaceBrandObserver.com,our new info portal and blog dedicated to credible, authentic place brands and the responsible, sustainable branding of cities, regions, countries, nations, and destinations: 1. Forget…
  • Overland to Sofia

    Samantha North
    8 Oct 2014 | 2:25 pm
    Exhausted, I arrived in Sofia after a fraught overnight and overland journey from Istanbul. What used to be part of the fabled Orient Express route was now a motley combination of creaky buses and chilly trains. The Bulgarian morning was cold and I had no local currency to buy even a coffee. But my fellow travellers, surprisingly numerous for such an uncomfortable route, were friendly and a sense of camaraderie quickly formed between us. The first port of call, Sofia’s central station, was unimpressive to the point of being quite off-putting. It was tatty, grubby and populated by…
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    Siegel+Gale

  • Make the most of customer journey mapping

    Maria Boos
    21 Nov 2014 | 7:12 am
    With the rise of customer experience as a corporate function, customer journey mapping is taking its place as a vital component of any program or process focused on enhancing customer centricity. Here are a few insights on how to get the most value out of your customer journey mapping efforts. The post Make the most of customer journey mapping appeared first on Siegel+Gale.
  • A new name for Sky, but what does that mean for the brand?

    Samira Qassim
    19 Nov 2014 | 2:33 pm
    Samira Qassim, associate strategist, takes note of British network Sky's name change, and points to some key takeaways for other similar consolidation and M&A scenarios within the media industry. The post A new name for Sky, but what does that mean for the brand? appeared first on Siegel+Gale.
  • What You Don’t Know About B2B Naming

    Nikolas Contis
    18 Nov 2014 | 2:34 pm
    Nik Contis, Global Director of Naming, dispels myths and offers fresh insights on B2B naming best practices. The post What You Don’t Know About B2B Naming appeared first on Siegel+Gale.
  • Four Things About Branding That B2Bs Can Learn From Nonprofits

    Rolf Wulfsberg
    18 Nov 2014 | 2:26 pm
    Rolf Wulfsberg, Global Director of Qualitative Research, breaks down the four things B2B brands can learn from non-profits about branding. The post Four Things About Branding That B2Bs Can Learn From Nonprofits appeared first on Siegel+Gale.
  • An open letter to B2B CMOs

    David Srere
    18 Nov 2014 | 11:37 am
    Our Co-CEO And Chief Strategy Officer David Srere pens an open letter to B2B CMOs with some useful tricks of the trade they can employ to great effect. The post An open letter to B2B CMOs appeared first on Siegel+Gale.
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    Marketing Mojo for Small Business

  • How To Publish a Blog Post on LinkedIn’s Publishing Platform in 5 Steps

    Sarah Matista
    21 Nov 2014 | 12:21 pm
    We could go on and on about how important content marketing is to any small business marketing plan (and we have). Not only is it a great way to establish yourself/your brand as a thought leader in your industry, it’s also a very effective SEO strategy for boosting your rank on search engines. One of the big reasons content marketing is great for SEO is that it creates links back to your website from other places – social media, other people writing and referencing you, etc. These inbound links from other domains are very valuable for signaling to Google that your website is legitimate…
  • Is the New Twitter Algorithm the End of Real Time Marketing?

    Deanna Zaucha
    19 Nov 2014 | 1:03 pm
    There has been a lot of chatter around the internet the last couple of months surrounding a big change for Twitter come 2015. If you’ve missed the buzz, keep calm and read on! In September, Twitter CFO Anthony Noto was quoted by WSJ stating the current Twitter feed is organized in reverse chronological order and, “isn’t the most relevant experience for a user.” And “Putting [that] content in front of the person at that moment in time is a way to organize that content better.” So what does this all mean? Yup, you guessed it – Twitter is adding a more complex algorithm to your…
  • How to Be a Good Boss [INFOGRAPHIC]

    Deanna Zaucha
    17 Nov 2014 | 1:22 pm
    In the past, we have reminded small business owners that a happy employee means a successful business. This included providing information about a healthy and productive workspace with standing desks and natural light; as well as sharing the top motivators for employees to stay at a company. Now, Infographic Journal has reminded us in their latest infographic that reflecting on yourself as a boss can be just as important for business success as a review of your employees’ happiness. As you scroll through these tips on how to be a better boss, make sure you recognize the three ways to…
  • 7 Ways to Create Better Content – A Summary of “Everybody Writes” Webinar with Ann Handley

    Deanna Zaucha
    14 Nov 2014 | 12:10 pm
    Yesterday, I attended the webinar Everybody Writes, sponsored by Marketo and given by Ann Handley from Marketing Profs. If you couldn’t guess by the title, Everybody Writes was a webinar focused on content marketing. Handley has recently written a book on the subject and decided to share her knowledge with the Marketo community. I received so much great information from the session that I decided to share a brief summary of the webinar with you all so you can take some tips back to your own content marketing strategies! In her intro, Handley presented the facts that content marketing can…
  • Example Site: A Turkish Ice Cream Company Serving Up a Solid Brand

    Sarah Matista
    12 Nov 2014 | 1:05 pm
    Given that we live and breathe small business marketing at Webs, it’s no surprise that seeing our users whip up a great website for an interesting business really makes our day around here. Today’s day-maker? Lezzetli Turkish-Style Ice Cream. This mom-and-pop-style ice cream company is run by a couple who fell in love with traditional Turkish ice cream while traveling, and decided to bring the tradition back home to New York City. One thing that shows Lezzetli is serious about their business is their consistent brand. From their web, to their social profiles, to their physical packaging,…
 
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    Jill Celeste - Personal Branding Coach

  • Time Management Tips for Blogging

    Jill Celeste
    19 Nov 2014 | 7:14 am
    Do you love to blog but hate the amount of time it takes? Or perhaps you are interested in blogging but not sure you have the time to make it work? For many, blogging can be a total “time drain,” but with the right techniques, you can blog more efficiently. Here are five time management […] The post Time Management Tips for Blogging appeared first on Jill Celeste - Personal Branding Coach.
  • 6 P’s of Personal Branding

    Jill Celeste
    12 Nov 2014 | 12:26 pm
    You may have heard about “personal branding” but may wonder how to begin your own personal branding journey. The Internet is full of blog posts, articles, videos and even infographics about the benefits of personal branding but not too many give you a step-by-step guide on how to undergo personal branding for yourself. To help […] The post 6 P’s of Personal Branding appeared first on Jill Celeste - Personal Branding Coach.
  • 5 Tips To Help With Public Speaking

    Jill Celeste
    5 Nov 2014 | 11:07 am
    Most people I know feel one of two ways about public speaking: They either love it or hate it. Speaking in public, though, is a fast-track marketing tactic that can help increase your visibility and boost your personal brand. If you decide to embrace public speaking, here are 5 tips to help you maximize your […] The post 5 Tips To Help With Public Speaking appeared first on Jill Celeste - Personal Branding Coach.
  • Time-Saving Social Media Tips

    Jill Celeste
    29 Oct 2014 | 5:04 am
    One of the complaints I often receive from clients is how time intensive social media is, especially when you’re not seeing an immediate return on your investment. All marketing can be time intensive, but there are ways to make your social media marketing less of a time suck. Check out these four time-saving social media […] The post Time-Saving Social Media Tips appeared first on Jill Celeste - Personal Branding Coach.
  • How To Increase Your Visibility

    Jill Celeste
    22 Oct 2014 | 1:29 pm
    For many entrepreneurs, increasing their visibility is a key objective of their personal branding strategy. With greater visibility comes better opportunities, more clients and greater profit. Here are four tactics you can implement to increase your visibility: #1: Deliver speeches and presentations Networking groups, conferences, workshops and even your local Chamber are always looking for […] The post How To Increase Your Visibility appeared first on Jill Celeste - Personal Branding Coach.
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    Make Your Brand in Demand

  • Secrets of the Most Polished and Powerful Brands in Demand

    Sherry Mirshahi-Totten
    6 Nov 2014 | 7:35 pm
    You’re ready for that next big milestone in your business whether that’s (finally) writing a book, speaking on bigger stages, serving wider audiences, or just getting more publicity. In other words, you’re ready to become a true Brand in Demand.  Brands in Demand in all industries have one thing in common: they are packaged as influencers who know and follow the right branding principles that get them visibility.  Learn the top secrets of  three of the best influencers below. Beyonce:  Here’s what Beyonce does so well:  she knows how to capture the mind and heart of her…
  • Prevent a Logo “Uh-Oh” By Asking These Two Super Important Questions

    Sherry Mirshahi-Totten
    17 Apr 2014 | 7:40 pm
    Deciding which logo you’ll choose for your brand (or rebrand) isn’t always easy because a logo can mean so much. While it isn’t your brand on its own, it is one of the many things people will identify with your company. A great logo designer will provide a few options and styles so you can pick the right logo for you. But how do you decide which one is “right?” And what are the two magic questions you have to ask to really make the best choice? Read on to find out! Put Your Logo Concepts to the Test: 9 Logo Must-Haves When you are deciding on which logo to…
  • Increase Visibility for Your Brand With Multiple Domain Names

    Sherry Mirshahi-Totten
    27 Mar 2014 | 8:04 pm
    Visibility: we all want it for our businesses, right?  And there are many great tactics that will help you do just that.  In fact, in my upcoming “Expand Your Brand Visibility Workshop,” I will be helping my class create visibility materials centered around 4 of my favorite tactics:  speaking, partnerships, content and social media.  But there is one strategy that you can implement right now for your business to get more visibility that requires no special skills: buying multiple domain names.  Read on to learn more! Boost Your Brand’s Visibility Starting Now One of…
  • Update Your Brand Without Breaking the Bank

    Sherry Mirshahi-Totten
    20 Mar 2014 | 1:24 pm
    Today, March 20th, marks the Persian New Year (and the day before my birthday!) and naturally it makes me think about renewing, refreshing, and starting over.  It is a two-week celebration but on the first day friends and family come together for the traditional meal of fish and rice mixed with saffron and herbs.  Over the course of the two weeks, you are supposed to visit friends and family, and exchange gifts (including money).  A big part of it all is setting up the traditional new year’s table, known as the Haft Seen (meaning the seven S’s).  It includes items that begin…
  • Save or Spend? (Part 2): Five Ways to Ensure that Your Next Investment in Your Business Will Be Totally Worth It (Instead of a Total Waste of Time and Money)

    Sherry Mirshahi-Totten
    13 Mar 2014 | 12:56 pm
    Will Your Investment be Worth It? In Part I of this series, I shared five ways to make sure your next investment in your business is completely worth it.  Here are a few more ways to know for sure whether that program, product, coach, or event is right for you. Five More Ways to Decide if Your Next Investment Will be Worth It Ask to speak to past students or ask if anyone in your network has bought that product or program or been to that event.You’ll want to know what they loved but what they would also change. You can also ask them what goals they had in mind when they joined so you…
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    Company 50

  • Using Google Ads to Dominate Your Local Area

    Greg Brailsford
    18 Nov 2014 | 10:57 am
    Quick, do a Google search for your type of business (eg. hair dresser, landscaper, accountant). Now look at the ads you see (at the top and side). Are you there? Chances are, your competitors are. Google Ads are an outstanding way to reach customers looking for the service you offer. While expensive, time-consuming SEO can eventually push you to the first page of Google, a Google ad campaign (also know as Adwords or Pay Per Click) can accomplish the task much faster. With Google Ads, you bid on the dollar amount you are willing to pay for a visitor to come to your website and check you out.
  • Why You Need to Switch Your Website to Site-Wide HTTPS (SSL)

    Greg Brailsford
    14 Nov 2014 | 9:49 am
    Ever since the Edward Snowden disclosures, many security-minded websites and those that could be a target for NSA snooping have moved to adopt site-wide HTTPS. That means every page on their website is encrypted with SSL. You’re probably used to seeing SSL-encrypted pages when you buy online. This protects your billing details including your credit card number from prying eyes. You can tell when this is in effect by the familiar padlock icon in your browser bar and the URL showing HTTPS instead of http. However, when you browse any other portions of a typical website, HTTPS is not…
  • And We’re Back on the Blogging Trail!

    Greg Brailsford
    14 Nov 2014 | 8:03 am
    We’ve been gone from the blog for over a year but truth be told….we never really left! Put simply, we got very busy very fast. I think it is always wise to serve the customers you already have before you try to acquire new ones. While this blog is intended as a resource for both current and future customers, it is a means of marketing so we had to put it on the back burner for awhile until we caught up. We’re still chugging along but with more resources available, I am again able to devote time to our blog. I hated to leave it untouched for so long (and thanks everyone who…
  • Add Social Share Buttons to Your Website

    Greg Brailsford
    11 Oct 2013 | 11:11 am
    I can’t tell you how many times I have read a great article on a website only to find that it provided no simple way to share it with a friend. It is surprising that there are still websites with great content that have have not bothered to add share buttons to their blog posts. When you add share buttons to your website, your visitors can click their favorite social network – bet it Google+, Facebook, Twitter, or even Reddit – and share your page easily. Sure, they could copy the URL and paste it into their social network manually, but we all know that many won’t bother. Removing the…
  • How to Promote Your Business on Facebook

    Greg Brailsford
    4 Oct 2013 | 9:31 am
    UPDATE: Since this article was published, Facebook has significantly curbed the ability for businesses to promote for free via the newsfeed. While the tips in this article can work for any social media post, we no longer recommend Facebook is your primary social media presence. Google+, Pinterest, and Twitter provide a better overall experience and better ROI for most businesses. There are many reasons to promote your business on Facebook via a fan page. For one, it provides a link to your website. So at the very least, it helps a little bit with your ranking on search engines. More…
 
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    Once a Day Marketing

  • Product Innovation and New Markets

    James Glover
    21 Nov 2014 | 7:47 am
    Product Innovation and New Markets Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are looking at product innovation to expand into new markets. If you are a car-maker who manufactures heavy duty trucks in a market place where many drivers want better gas mileage, what do you do? When you are one of the world’s top beer makers, brewing up a great dark beer, but today’s imbibers are gravitating toward craft and fusion brews, what options do you have? Or, what if you recognize there are a lot of urban dog owners who don’t have the time to…
  • Branding a Regional Medical Center

    James Glover
    18 Nov 2014 | 6:16 am
    Christus St. Vincent Regional Medical Center, Santa Fe, NM Listen to our featured Ask Those Branding Guys radio show podcast: Branding Christus St. Vincent Regional Medical Center Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys, we discussed branding and marketing for a Regional Medical Facility. Joining us on the show was Lillian Montoya, VP of Public Policy & Stakeholder Engagement for Christus St. Vincent Regional Medical Center. Their mission is to improve lives by providing compassionate and excellent care to…
  • Branding a National Association

    James Glover
    11 Nov 2014 | 5:26 am
    National Association of Women MBAs Listen to our featured Ask Those Branding Guys radio show podcast: Branding the National Association of Women MBAs Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys, we discussed branding and marketing for a national association. Joining us on the show was Philana Kiely, Executive Director of the National Association of Women MBAs (NAWMBA), a non-profit organization dedicated to propelling business women into leadership positions. NAWMBA’s audience is women who have already become MBAs.
  • Making Customers Smile

    James Glover
    9 Nov 2014 | 12:30 pm
    Cheerios Box – Backside Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are looking at how simple things can make your customers smile. Every time you make your customers smile, you are creating favorable impressions in their minds about your brand. Smiles might be generated by the quality of your product, value proposition, how easy you make it for customers to buy your product, customer service and sometimes even how your product looks. I recently purchased a box of Cheerios and had to smile at General Mills. Printed on the back of the cereal box in…
  • Which Advertising Agency is Right for You?

    James Glover
    3 Nov 2014 | 5:49 am
    Evaluating Advertising Agencies Once a Day Marketing™ featured video blog: Selecting Your Advertising Agency Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are looking at outsourcing marketing support for your company, specifically focusing on advertising agencies. Advertising agencies will create your branding and marketing and may also act as your media buyer. Through branding they are positioning your products and developing target audiences. Under the marketing umbrella the agency will create your message, design ads or even produce TV commercials and…
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    Brand Failure

  • Does the music industry want authentic artists or physical appeal?

    Adam Williams
    12 Nov 2014 | 10:43 am
    This is a guest post from a great friend Daniel Wilder. You’ll find his bio at the end of the post. Enjoy! Modern Music: The Marvel of the Craft Concerning the post on authenticity in the art of contemporary music, I felt the urge to not only comment on the presented analysis that deals in particular with genuine artistic and personal charisma, no, as an admirer and attendant in the field of music I felt the urge to give insight on the corporate strings behind the craft: a voice about the music we love and buy, the music we hate, but the music we cannot live without. The modern music…
  • Is FCKH8’s f-bomb dropping little girls video an effective advertisement?

    Adam Williams
    26 Oct 2014 | 10:57 pm
    WARNING: Video is definitely NSFW T-shirt company FCKH8 just released an extremely controversial video featuring young girls using the f-word repeatedly to make a point against sexism – and hopefully sell a lot of t-shirts in the process. But is using extreme, sensational tactics effective? Although videos spread like wildfire on social media giving the impression of success, it doesn’t mean that they are actually effective ads (I know, after Old Spice it seems like that’s the case). In other words, the objective of this commercial is to make viewers so outraged about the…
  • The North Face challenges Korean shoppers to never stop exploring

    Adam Williams
    15 Oct 2014 | 7:54 am
    In brilliant experiential marketing, or maybe better dubbed experimental marketing, The North Face Korea dropped the floor out from under shoppers. While some just plummeted to what appears to be foam, others took the challenge, scaled the climbing wall and jumped for a free jacket under the pressure of a clock ticking away the 30 second countdown. The North Face, named for the coldest and most unforgiving side of a mountain, delivers high performance apparel, equipment and footwear. But what do you do when the bulk of your customers don’t leave their urban environment? You force them…
  • Domino’s wants you to look the cow you’re eating in the eye

    Adam Williams
    9 Sep 2014 | 9:19 pm
    My family recently ordered a pizza from Domino’s and we were surprised to find images of the cows used in the making of the pizza on the pizza box. Really?! Did someone in legal actually approve that? I don’t even know where to begin with everything that’s wrong with this. I’m not a vegetarian but I have issues with the meat industry (and the use of CAFOs). So having the cow saying, “Thanks for locking me up, keeping me artificially producing milk for cheese, and killing my siblings for meat,” doesn’t really get me in the mood to eat pizza. The fact…
  • Does your brand have what it takes to be authentic? Learn from the least likely

    Adam Williams
    26 Aug 2014 | 7:30 am
    What do a guy who looks like Marilyn Manson, a woman with Aspergers Syndrome and an overweight kid all have in common? They each have garnered tens to hundreds of millions of YouTube views as contestants on Britain’s Got Talent and America’s Got Talent. Why? Because they are who they are and not something else. That may seem simple or cliché but it is so powerful. The world has been amazed by all three of them, as well as others, for developing a distinct persona and being nothing less. Seeing how consumers respond to such raw authenticity is both liberating and compelling for…
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    Pixel Productions Inc.

  • Tips For Creating An Impactful Sales Sheet

    Shannon Crutchfield
    27 Oct 2014 | 4:29 pm
    A well-thought-out sales sheet is an important marketing tool for introducing your new products to potential buyers. Think of a sales sheet as a polished, concise, and compelling sales pitch. With the right information, a sales sheet can be more effective in drumming up interest and pre-orders than costly prototypes – allowing you to work smarter, minimize risk, and free up precious capital. So what do you need to create an impactful sales sheet?You should provide enough information on your sales sheet for a buyer to clearly understand your product, its intended market, and how to contact…
  • Top 20 Ways To Improve Your Ecommerce Website SEO

    Chris London
    20 Oct 2014 | 9:21 am
    In order to ensure that you get steady rankings, or climb those rankings, you have to continuously nurture your SEO strategies for your e-commerce website. Ya, like you didn’t have enough on your plate already… Well, let’s take a look at 20 ways in which you can improve on your Ecommerce SEO anyway: 1. Separate Your PPC and SEO Strategies PPC is a highly beneficial way to drive traffic to your site, but many people view all traffic as equal and that just isn’t so. Typically, your organic pages provide a much lower bounce rate and higher conversion rate. Your PPC and…
  • How To Use Your Blog For Ecommerce?

    Chris London
    15 Oct 2014 | 9:29 am
    Ecommerce may be based on sales but it’s important to remember that even online businesses require a little customer service, and using a blog is a great way to interact with your customer base. Your product landing pages are where you put your detailed information to help persuade the buyer, but your blog is where you can connect with the buyer on a whole new level, a more personal level. Because blogs go beyond the “hard sell” you also have the opportunity to attract a fairly wide following if you know what you’re doing. Updating your blog regularly with content that…
  • 3 Tips to Optimize Online Business before the Holiday Shopping Frenzy

    Chris London
    13 Oct 2014 | 8:39 am
    Cyber Monday sales for 2013 were up 18.4 percent from the previous year and set a new single day sales record of $1.7 billion, according to comScore. Black Friday 2013 saw $1.2 billion in online sales and total holiday spending also broke a record at $46.5 billion. E-commerce retailers that make the shopping experience as simple and enjoyable as possible for customers are the ones reaping the benefits of these record sales days. Holiday shopping season is still a few weeks away, which gives you plenty of time to prepare your website for the rush. Optimize For Mobile Walmart.com received…
  • How Can I Market My Website On A Limited Budget?

    Chris London
    3 Oct 2014 | 8:43 am
    We all know the benefits that a good marketing campaign can have on your growing business, but many small businesses have a hard time funding the type of campaign that is going to get their business noticed. Many small businesses want to know, “how can I market my business or website on a limited budget?” Fortunately, many boot-strapping entrepreneurs have found creative and reasonably priced alternatives to traditional marketing methods to help launch their businesses or market their website. Let’s look at a few ways that startups and small businesses can begin to market on…
 
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    BP&O - Branding, Packaging and Opinion

  • Korshags designed by Kurppa Hosk

    Richard Baird
    21 Nov 2014 | 2:11 am
    Opinion by Robert Holmkvist. Korshags is a family-owned seafood company located in Falkenberg on the Swedish west coast. Previously named Falkenbergs Lax (Falkenberg’s Salmon), Korshags has grown from a small local company specialising in smoked salmon, into an international player with a variety of products. With this in mind the company commissioned Stockholm-based Kurppa Hosk to establish a new name and brand identitythat would better position them for continued global growth. The studio went on to design packaging concepts and both physical and digital communication options. The old…
  • Ninjaplast designed by Kurppa Hosk

    Richard Baird
    20 Nov 2014 | 6:47 am
    Opinion by Richard Baird. Ninjaplast is a Swedish plastic food wrap product with a unique packaging solution that addresses the difficulties often associated with cutting similar products effectively from a roll. Rather than a serrated card bar, Ninjaplast comes with a built-in and safe to use cutting blade that makes wrapping food a “fumble free” experience. The close relationship between product and packaging is enhanced by, and communicated through, a distinctive visual identity treatment developed by Stockholm-based Kurppa Hosk. Based around a bold monolinear sans-serif, white text…
  • Ascui & Co. Architects designed by Grosz Co. Lab

    Richard Baird
    19 Nov 2014 | 1:53 am
    Opinion by Richard Baird. Ascui & Co. Architects is an Melbourne-based studio with a rich history, depth of experience and a vision they describe as being a true perspective rather than one founded on intuition. Their projects are considered smart and environmentally sustainable, unexpected yet grounded by purpose, and range from residential additions to multimillion-dollar commercial developments. Anchored in the concept of Process & Possibility — a maxim that refers to the rhythm and harmony, beauty and functionality of Ascui & Co.’s work — Grosz Co.
  • The Best of BP&O — Business Cards No.5

    Richard Baird
    14 Nov 2014 | 2:09 am
    The fifth collection of business cards reviewed and published on BP&O. Between them, these highlight how colour, type, form and texture contrast, delivered through a combination of graphic design, material choice and print finish, can contribute to a distinctive and communicative brand identity. As with earlier sets, this selection includes uncoated and coated papers, edge painted detail, surface embosses, foils and a variety of boards, but also includes glow in the dark and heat reactive ink detail. Featured studios include Karoshi, Mash Creative, Swear Words and Designers Anonymous.
  • Café Royal designed by Pentagram

    Richard Baird
    13 Nov 2014 | 1:59 am
    Opinion by Richard Baird. Once recognised as having the greatest wine cellar in the world and understood to have introduced French gourmet food to London, Café Royal, located on Regent Street, has been described as being the place for the avante garde to meet and dine for over a century. This year, to coincide with its reopening and reposition as a luxury five-star hotel and private members club, Pentagram, led by partner John Rushworth, was commissioned to develop a new brand identity that would reflect Café Royal’s history and its recent renovation by architect David Chipperfield.
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    richardbaird.co.uk

  • This Week on BP&O No.53

    Richard Baird
    17 Nov 2014 | 12:24 am
    This week on BP&O I reviewed Parent’s new brand identity design work for funeral directors and monumental mason Devall & Son, Pentagram’s visual identity treatment for recently renovated five-star hotel and members club Cafe Royal, Anagrama’s packaging for Neat Confections and I took a look at Touch’s brand identity expansion for PizzaLuxe as it opens its third restaurant in Trinity Kitchen Leeds. Tweet This   |   SubscribeBP&O The post This Week on BP&O No.53 appeared first on .
  • Monograms designed by Richard Baird

    Richard Baird
    10 Nov 2014 | 5:33 am
    Monograms have been traditionally associated with artists and craftsmen of the past yet continue to retain their relevance and communicative value today. Although more recently monograms have been disingenuously used as a logo shortcut, when utilised within the context of a business with a personal or individualised service practice, or representative of a soletrader, and when drawn with either a retrospective appreciation or contemporary reduction, are still very much a reliable brand identity design asset. When combining two or more letters I look to key design principles such as a…
  • This Week on BP&O No.52

    Richard Baird
    7 Nov 2014 | 4:05 am
    This week on BP&O I reviewed Kokomo & Moi’s new brand identity design work for street food festival Streat Helsinki, Snask’s visual identity treatment for innovative and experimental art exhibition Attention: Craft, The Counter Press’s monogram and new letterpress business cards and I took a look back at Architectural Brand Identity work reviewed and published on BP&O as part of the site’s The Best Of Series. Tweet This   |   SubscribeBP&O The post This Week on BP&O No.52 appeared first on .
  • This Week on BP&O No.51

    Richard Baird
    1 Nov 2014 | 10:33 am
    Last week on BP&O I reviewed B&B Studio’s packaging treatment for Bear Paws, Karoshi’s work for charity event Reachin’, Garbett’s visual identity solution for Investec’s 2014 Team Conference and Robert Holmkvist shared his opinion on Cast Iron’s brand identity for online seasonal food advisor Huckle & Goose. Tweet This   |   SubscribeBP&O The post This Week on BP&O No.51 appeared first on .
  • This Week on BP&O No.50

    Richard Baird
    24 Oct 2014 | 2:24 am
    This week on BP&O I reviewed Marks’ brand identity for Swiss print process exhibition RDVC 2014, Manual’s visual identity and packaging solution for water filtration company Soma, Designer Anonymous’ packaging treatment for Simplee Aloe and Robert Holmkvist took a look at dn&co.’s work for commercial space Here East. Tweet This   |   SubscribeBP&O The post This Week on BP&O No.50 appeared first on .
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    Macali Communications

  • Best Next Marketing Practices

    Kevin Donnellon
    19 Nov 2014 | 6:56 am
    Here are valued marketing insights from 2014 Forrester Forum for Marketing –“Beyond the Campaign.“ Its presenters stressed that the marketing campaign is officially dead, and that customer touch points, experiences, engagement across multiple channels and moments are the next marketing horizon as well as: The age of the customer – tactics and content benefit from become customer-centric, rather than product or service-centric. The importance of robust and insightful data– data and metrics drive every marketing decision, and data fuels more informed and better…
  • Rush Medical Center “Aches And Pains” Content Thrilla

    Kevin Donnellon
    18 Nov 2014 | 6:38 am
    This is the first of an ongoing series of posts recognizing content marketing and brand storytelling that thrills or are thrillas. Think of them like heroes in this valued marketing strategy. It is about the Rush University Medical Center recent Aches and Pains Issue of its Discover Rush (pdf here) publication that I received in the mail last week. Yes you read that right, I received in the mail yesterday. Here at the ten things that thrilled me about this piece: 1. It literally addresses the “pain” point – we all suffer some aches and pains whether we are elite athletes or weekend…
  • The 6 Super Catalysts for Content Marketing

    Kevin Donnellon
    12 Nov 2014 | 10:16 am
    In powerful content marketing, it is important to address these six catalysts (6Cs): channel and concentration, connecting, content, conversation, community and communication. Here are details and all your content marketing should be guided by your business goals and customers’ needs, wants and personas – lead generation, customer retention and loyalty, brand awareness, SEO, customer upsell and subscription, etc. 1. Channel and concentration– what you want to accomplish: is it fans, product or service introductions, product and technology demonstrations, thought leadership or a mix?
  • FASCINATE To Energize Your Content Marketing!

    Kevin Donnellon
    11 Nov 2014 | 6:23 am
    Fascination can be the most powerful way to influence decision making as well as to energize your content marketing. Fascination is more persuasive than traditional marketing and advertising or any other form of communication. And it all starts with seven universal triggers: lust, mystique, alarm, prestige, power, vice and trust. In fact, fascination plays a role in every type of decision making including your favorite brand, most remembered song, the person you marry and the employees you hire.  And by activating the right triggers, you can make anything fascinating. That’s the…
  • The 5 Don’ts Of Brand Storytelling — Part 4

    Kevin Donnellon
    5 Nov 2014 | 6:00 am
    Brand storytelling is a piece of cake. If you are a bakery, I suppose. But let’s be realistic about it. There are many opportunities and traps.  And just like minding the brand storytelling Dos in part 3 of this series, you must be mindful of these Don’ts in this part 4 of the storytelling series: 1. Stop telling stories – as your objectives and goals evolve, you must plan new initiatives that propel your stories onward and inspire renewed calls to action. Adapt and evolve stories to your customers’ needs and interests. Be sure to tell these stories consistently. 2.
 
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    Tomas Ericsson's Blog

  • The extent of your influence reflects the value you provide to others

    tomas_86
    20 Nov 2014 | 11:01 pm
    After digging some Tony Robbins vids on YouTube, I came to a paradigm-shifting realization: “The extent of your influence reflects the value you provide to others”. Sure, sometimes we provide a shitton of value, yet get paid bupkis, but the fact remains: more often than not, our clout, influence, reach and salary depends on this key metric, the value metric. If you provide genuine value to those around you, be it in simple things as your ability to co-operate and be friendly, or your ability to bring in more business, you will be considered more valuable and be rewarded with money,…
  • Stratagem and Marketing: Hacking Sun Tzu to position your brand

    tomas_86
    22 Oct 2014 | 12:57 am
    “The Art of War is of vital importance to the state. It’s a matter of life or death, a road to either safety or ruin. Hence it is a subject of inquiry which can on no account be neglected”. – Sun Tzu After reading yet another Al Ries book, Positioning, I would rather argue that: “the art of Positioning is of vital importance to your brand. Hence it is a subject of inquiry which can on no account be neglected”. -Sun Tzomas Positioning your brand and the core principles of warfare as handed down by Sun Tzu in the Art of War are extremely similar, or in fact, identical. The…
  • How to win the battle for the mind of the consumer

    tomas_86
    12 Oct 2014 | 9:18 pm
    The Meta: The past months I’ve been studying Al Ries 22 Immutable Laws of Branding, and his previous work, 22 Immutable Laws of Marketing. It’s absolutely awesome, and here’s why: First there was the Word Marketing is a battle for the mind of the consumer, or rather positioning in the mind of the consumer. Each brand we relate to in our lives, equals an attribute or category that we equate with the brand. Let’s say I’m a consumer looking for a car, and my primary concern is that it is safe. Which car brand is the leading safe car? I would say, Volvo is the leading safe car.
  • What makes a visionary company?

    tomas_86
    25 Aug 2014 | 2:23 am
    The Meta behind this post: I read Jim Collin’s Built to Last some months ago, and the book was so brilliant, and filled me with so much creative fuel and confidence in regards to starting my own business, that I jotted the following post down in sheer panic, to try to summarize the ideas of his book. For Jim Collins, it always starts with a question. Before writing the book “Built to Last”, Collins asked himself “What makes a visionary company?” After studying 20th century business and stock market performance, Jim, and his Stanford research team, working for many years, found…
  • 5 Simple Compliance tactics that will lead to increased conversion and loyal customers

    tomas_86
    19 Aug 2014 | 2:30 am
    After reading Robert B Cialdini’s Influence, you come to the conclusion that human decisions, although seemingly irrational from the outside, do follow certain behavioral patterns which can be learned and understood. Cialdini uses the term “click and whirr” throughout the book, meaning that if you get the right trigger out there, you will almost certainly get an automated response from your customer. Here’s the most useful tips and tricks from Cialdini’s Influence: Cheeky trick #1: – Expensive first (let’s call this THE LAW OF THE RELATIVE!) BAM! There’s a pain in any…
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    Edgar, the storyteller

  • What Edgar and His Makers Are Up to These Days

    Ralitsa Golemanova
    17 Nov 2014 | 7:15 am
    Ahoy, friends! It’s me, Edgar, the storyteller. It’s been a while since I’ve told you a story, as my makers have been quite busy lately. Just the regular stuff: running around the world to talk about me and creating awesome brand stories – for you. But now, get a cup of coffee, sit down and enjoy my tales of the last months. The Edgar Team United Let’s start with the Edgar Team Meetup in the beginning of September. Oh, boy, did we have fun. As we are a truly international bunch, a distributed one, if you fancy the term, we just love it when we all get together in one place. So…
  • Pivohram Golar: Edgar Storytelling in Practice

    Ralitsa Golemanova
    25 Oct 2014 | 1:07 am
    How we helped the Golar beer restaurant win hearts and stomachs in a place where everybody drinks wine and eats schnitzels The Golars wanted to open a beer restaurant… and they needed Edgar’s storytelling skills. How do you make craft beer popular in a wine region? It’s a real challenge and the Golar family took it at heart. Vasja Golar is a crafter brewer from Eastern Slovenia. He lives with his family in a town next to Austria where people love to eat pork schnitzels and drink wine, as the region is famous for its vineyards and wineries. But Vasja thought that it would be…
  • Challenge:Future: Edgar Storytelling in Practice

    Ralitsa Golemanova
    17 Oct 2014 | 7:22 am
    How we helped Challenge:Future connect with global youth through beautiful design and powerful stories. The Challenge:Future website Do you know what’s more difficult than motivating yourself? Motivating young people. Challenge:Future is a global youth think-tank, but of the kind that’s actually a think-do-tank. By speaking the language of the youth, it reaches out to inspire them to take a hold of their reality. Namely, to participate in tackling the biggest problems of our world. A banner for one of the quick challenges of Challenge:Future It’s not easy to propel change, and while the…
  • Audience Building: Why Making Friends Is Important and How Your Brand Story Can Help

    Ralitsa Golemanova
    6 Oct 2014 | 5:01 am
    Building an audience is all about making good relationships with people It’s one thing to have a great product to sell. And another to have a true brand story to make it sell. In an environment oversaturated with ads, finding a way to speak to those who will dig your brand and make others do it too is like finding the Holy Grail. But it surely helps to have fellow knights while you take on the quest. So how do you have a tête-à-tête with your audience? Well, remember that content marketing is a relationship-building tool? Since brand storytelling is an exquisite subset of content…
  • Why Your Brand Can Make It Without Don Draper

    Ralitsa Golemanova
    26 Sep 2014 | 1:55 am
    Don Draper is cool, yeah, but having him do your brand’s advertising is not a must for success anymore. Yes, your brand needs a strong and unique voice. And as we explored last time, when it comes to the MIT vs Stanford startup approach, it’s essential to develop it through effective and engaging communication as early as possible. The reason? You might get into the situation “no one heard about it, so it didn’t happen.” But what do you do if you have limited resources and you can’t bid for the big mythical admen like Don Draper? Oftentimes brands just flop. Yet that…
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    Edwin Dearborn

  • Are Marketing Expenses Tax Deductible?

    Edwin Dearborn
    17 Nov 2014 | 2:01 pm
    Are your marketing expenses tax deductible? Here are some basic rules for writing off advertising and your other marketing costs. Ordinary Marketing Expenses Tax Deductible Most ordinary business expenses for marketing, such as the cost of ads in print and online, are tax deductible.…Read more →The post Are Marketing Expenses Tax Deductible? appeared first on Edwin Dearborn.
  • SEO Strategies 2015: Content Contagion Management

    Edwin Dearborn
    12 Nov 2014 | 11:44 am
    I am going to share with you what I see as one of the best SEO Strategies for 2015.  ”Content Contagion” was a term and a concept first introduced to me by world-renowned SEO and video marketing expert, David Jenyns. While the main concept and…Read more →The post SEO Strategies 2015: Content Contagion Management appeared first on Edwin Dearborn.
  • Google Plus For Marketing: Growing Followers and Engagement

    Edwin Dearborn
    28 Oct 2014 | 1:46 pm
    Google Plus for marketing – What is the right strategy and tactics to grow your followers and engagement? While I am not by any means an expert, I want to share some recent breakthroughs I have had in gaining new…Read more →The post Google Plus For Marketing: Growing Followers and Engagement appeared first on Edwin Dearborn.
  • How To Get Customers To Write Positive Reviews

    Edwin Dearborn
    23 Oct 2014 | 11:51 am
    A big concern for many businesses is how to get customers to write positive reviews. Due to the large popularity of sites such as Yelp and Angie’s List, word-of-mouth advertising for the small-business owner can represent a long-lasting legacy, good or…Read more →The post How To Get Customers To Write Positive Reviews appeared first on Edwin Dearborn.
  • Hard Work Is The New Black

    Edwin Dearborn
    22 Oct 2014 | 6:49 am
    Hard work is the new black. For a while it looked like computer automation, robotics and government entitlements were going to save the day. Of course I never fell for this idyllic nonsense, knowing that all great accomplishments in life…Read more →The post Hard Work Is The New Black appeared first on Edwin Dearborn.
 
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    AIMS Blog

  • Capture your Share of the $5.7 Billion Shop Small Pie

    20 Nov 2014 | 4:30 am
    Yes, that’s right, billion…with a B. According to BusinessWeek, consumers spent that amount with their local small businesses last year during Small Business Saturday.  Want you own slice of "Shop Small", but not sure what to do or have the marketing department resources? Your passion is your business, and lucky for you my passion is research so I scoured the web, spoke to consumers who frequently shop local, and found the top 5 tips for success on November 29th. Promote your Individuality Everyone I spoke with said the main reason they shop local, besides supporting their local…
  • One Way to Make the Most of Small Business Saturday

    18 Nov 2014 | 4:53 am
    Small Business Saturday (Nov 29th) is almost here! This is a great opportunity for local businesses to attract customers and even band together with other local firms. While there are a lot of way to maximize your exposure for this event, many of them need advanced planning. So, if you have put off planning until now, but still want to maximize your exposure, here is one way to make the most of SBS.  Special Offers for Your Loyal Fans Almost every business, small or large, has social media presence today. No matter where you participate, or how big your reach, there is an…
  • What to REALLY Expect With Inbound Marketing

    13 Nov 2014 | 4:00 am
    Before You Read The Post: I am more excited about this post than anything I've written lately. This message will hopefully open your eyes to the infinite possibilities of Inbound Marketing. I poured a lot of passion into this one, and the final product is quite lengthy. So, if you are looking for the general idea and some quick hit advice then continue reading. I omitted a lot of the detail in this post to make it easily digestable. If you want the full story, then head on over to LinkedIn to get the full article.  I would love your feedback on this one, so please leave comments or email…
  • Website Redesign Case Study: Core Benefits Group

    12 Nov 2014 | 5:34 am
    Core Benefits Group - Michigan Core Benefits is an insurance agency located in Michigan. They came to us with an immediate website redesign need. They had a firm build their site earlier this year, but it was launched with incomplete information, placeholder text, and irrelevant images. The site was a mess. The CEO needed a site that articulated their offering, and was more in alignment with their brand. He also needed it done quickly. 30-Day Transformation Within 30 days, we developed and launched a new site for Core. CONCLUSION Core Benefits Group now has a site they are proud of, and…
  • Pro Tip Tuesday: Twitter for Business

    11 Nov 2014 | 4:01 am
    As a relative newbie to the world of Twitter, I didn’t want to actually look like a newbie so I asked questions, performed Google searches, and even skimmed a book or two for advice.  Yes I am a bit of a nerd, but guess what…you benefit, so here is the most powerful tip I discovered: If you are a business, follow your clients; clients follow the companies you admire.  We all want to do business with people, so let your personality show…share pictures, engage in 2-way conversations, and give clients sneak-peaks to upcoming sales or product launches.  Clients, you love this…
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    Seth Addison

  • 3 Essential Branding Lessons I Learned From Losing $15K On A Startup

    Seth Addison
    17 Nov 2014 | 4:58 pm
    Have you ever poured your blood, sweat, and tears into something that ended in a complete failure? I have. 3 years ago I built a software product called Mediacase that stripped me of $15,000 and a full year of my life. It failed miserably. I’m pulling back the curtain to show you 3 essential branding lessons I learned the hard way. But first, I am happy to say that despite this failure, I pulled myself back up and built the thriving business I own today. Throughout this process, I’ve discovered what works and what doesn’t. Most of the branding lessons we’ve been…
  • Remarkable Brands Start With “Why”

    Seth Addison
    9 Nov 2014 | 10:55 am
    16 years ago Steve Jobs stumbled upon a surprising truth that transformed Apple’s brand. This simple shift changed everything. Steve realized that remarkable brands start with “why”. But I’m getting ahead of myself. Let’s rewind the clock 29 years… The year is 1985, and Apple is drifting into obscurity. In an unprecedented blunder, Apple fires their visionary founder, Steve Jobs. His exit was the beginning of a 12 year march toward Apple’s near-death experience. Jump ahead to 1997. With bankruptcy looming on the horizon, Apple rehires Steve Jobs…
  • The Superpower Strategy: Get Customers To Remember You

    Seth Addison
    4 Nov 2014 | 12:08 pm
    How do I get people to remember my product when there are so many competitors? This is one of the biggest questions I hear from small business owners. The answer to this question is simple. You must focus on your superpower strategy. Let me explain… When I was a kid, I loved Superman. I was captivated by his supernatural ability to fly. In grade school, my friends and I would sit in the dirt debating which superhero had the most powerful superpower. Was it Superman with his power of flight, or was it the Hulk with his unlimited strength? As is often the case, there’s a powerful…
  • Brandifesto: This funny word could transform your brand

    Seth Addison
    27 Oct 2014 | 9:55 am
    Every entrepreneur wants to believe that if he can just make a better product than his competitor, then he will succeed. But, in the real world many great businesses fail while many average businesses succeed. It makes no sense! Right? Here’s the thing: People don’t buy what you do, they buy why you do it. The success of your business depends on your ability to show ideal customers why you exist. What is a Brandifesto? Enter the Brandifesto. Is this a real word? No, I just made it up, but I think you’re going to like it. A Brandifesto is your brand manifesto. It is the…
  • The Brand Manifesto

    Seth Addison
    20 Oct 2014 | 4:22 pm
    I believe in small businesses Small businesses solve real problems, employ real people, and make the world a better place. From artisan coffee roasters to boutique bookstores, these small businesses are the cornerstone of our communities. While these businesses may be small, there’s nothing small about the impact they have on our economy. The 25 million small businesses in the U.S. currently employ 75% of the workforce, but they have a huge problem. But something is terribly wrong 8 out of 10 of these businesses fail. Many of these businesses offer wonderful products. However, a…
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