Branding

  • Most Topular Stories

  • Never Forget Marketing’s Most Basic Principles

    Branding Strategy Insider
    Mark Ritson
    29 Jul 2015 | 12:10 am
    There is no consensus around when the formal discipline of marketing actually began. For British marketers it is common to cite 18th Century businessman and potter Josiah Wedgwood as the inventor of modern marketing. More accurately, most scholars point to America where the first marketing courses were offered back in 1905 and where the first marketing textbook was published a year later. Irrespective of the exact date, it’s clear that marketing is now more than a century old. Age confers many advantages – not least acceptance. Thirty years on, I can still remember the look on my beloved…
  • Are you minding your packaging?

    Drew's Marketing Minute
    Drew McLellan
    21 Jun 2015 | 12:34 pm
    The smartest brands know that having an awesome product/service is important but how you present that awesome product or service matters too.  Yes, it probably costs more. And yes, it means you have to keep upping your game. So there’s risk and cost in making that choice. But it’s what separates the premium brands from their competitors. Here are two of the world’s best brands and example of how seriously they take the simple presentation of their product.  Check out how Disney presents their MagicBands and Apple is sending out its new Apple Watch. This is how Disney mails…
  • condoms done brilliantly

    brandflakesforbreakfast
    Maureen Jones
    30 Jul 2015 | 5:14 am
    Condoms. Ahhhhh condoms. A necessary evil that unfortunately doesn't feel all that...ahemmmm..."natural." Sure brands preach endlessly about the variety of sensations that condoms provide (_______for her pleasure) but the Okamoto brand brilliantly delivers their product benefit in a highly....umm...relevant way. These are a MUST watch.
  • The Perils of Bad Branding

    yinkaolaito.com - the branding gavel, brand communication expert, nigeria brand consultant, social media expert
    yinkaolaito
    15 Jun 2015 | 3:39 am
    Branding exercises can often fall completely flat on their faces, especially if a distinct lack of imagination is utilised by marketing executives. This was perfectly shown during the rebranding of the Las Vegas Hilton, when its name was changed simply to the LVH Hotel. Uninspiring, boring and more akin to a title used by a […]
  • IS IT BIG ENOUGH?

    GIRVIN | Strategic Branding Blog
    Tim
    30 Jul 2015 | 11:30 am
    SIGNAGE, MESSAGING, SCALE AND BEAUTY. I’m not saying that we’ve not designed massive signage. We have, we’ve created signing that can be seen for miles. Yes, Vegas. And other places. But what I admire are more elegantly restrained solutions. What one might think are delicately disposed solutions imply a more quiet encounter — not loud, but soft. Street-fitted — designed for intimacy. In the journey of guests, experiencers, customers there is a perimeter of visibility — the point might be, how hard to push the story and what of the intimation of discovery. Moments in momento. Brand…
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    brandflakesforbreakfast

  • tender is the new tinder

    Maureen Jones
    31 Jul 2015 | 5:13 am
    For some, love comes in the form of tall dark and handsome. For others, love comes in the form of medium well with a side of garlic mashed potatoes. Let's be honest - there's a lot to love about food and people have a real passion for it which is why Tender is a dream come true for all foodies out there. With the basic underpinnings of Tinder, Tender serves up food photography and gives people the opportunity to swipe left to trash the recipe and right to save it. All recipes are then saved in your "cookbook". But what we love so much about this super simple and convenient app - it serves up…
  • 3D printing madness used in a highly unusual way

    Maureen Jones
    31 Jul 2015 | 5:03 am
    3D printing continues to blow out minds. Danit Peleg, a recent grad from Shenkar College of Engineering and Design decided to go BIG for her final design project - and made an entire fashion line using only 3D printed materials. The result? Super beautiful designs that actually move quite nicely. The clincher? She knew nothing about 3D printing prior to this project! We're hoping that Danit got herself an A+!
  • mcfly finally has his equipment

    Maureen Jones
    31 Jul 2015 | 5:02 am
    We all knew this day would come…the day when Back to The Future trilogy would come alive for realzzz. Leave it to Lexus to introduce the first hoverboard called, The Slide. The board works using magnetic levitation and nitrogen-cool superconductors. We have no idea what that even means, but how awesome does THAT sound?! So why Lexus? Well, the piece is made using the same materials as Lexus cars. We want one!
  • condoms done brilliantly

    Maureen Jones
    30 Jul 2015 | 5:14 am
    Condoms. Ahhhhh condoms. A necessary evil that unfortunately doesn't feel all that...ahemmmm..."natural." Sure brands preach endlessly about the variety of sensations that condoms provide (_______for her pleasure) but the Okamoto brand brilliantly delivers their product benefit in a highly....umm...relevant way. These are a MUST watch.
  • what's round, white and carries 3 million bacteria?

    Maureen Jones
    30 Jul 2015 | 5:04 am
    Love beer pong? Yea, us too. As much fun as it can be, however, have you ever stopped to consider how many germs you're ingesting by playing, especially if it's outside? Here's a fun party fact: 3 MILLION bacteria can live on the ball! No fear, there's a satisfactory solution that will keep your favorite drinking game in tact - Sip Cup is an insert that fits snuggly in Red Solo Cups. The inserts allow for beer to sit at the bottom without the ball actually touching the liquid. Simple, but BRILLIANT. So now riddle us this: do you really think frat boys are counting the germs on the ping pong…
 
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    Branding Strategy Insider

  • Build A Useful Brand Before You Make It Amazing

    Mark Di Somma
    30 Jul 2015 | 12:10 am
    It’s tempting to believe that every brand must be vastly different and that every opportunity to push the boundaries should be taken if the brand is to win. But is there a case for normality that we’re missing here? Should, as Jay Bauer has suggested, brands stop trying to be amazing and just get on with being useful? There’s a certain power in being mundane – in the sense that an everyday brand is exactly that. It has habit and predictability built into its very being. And as Riley Gibson points out, there’s a proof factor in that regularity that so many brands overlook in their…
  • Never Forget Marketing’s Most Basic Principles

    Mark Ritson
    29 Jul 2015 | 12:10 am
    There is no consensus around when the formal discipline of marketing actually began. For British marketers it is common to cite 18th Century businessman and potter Josiah Wedgwood as the inventor of modern marketing. More accurately, most scholars point to America where the first marketing courses were offered back in 1905 and where the first marketing textbook was published a year later. Irrespective of the exact date, it’s clear that marketing is now more than a century old. Age confers many advantages – not least acceptance. Thirty years on, I can still remember the look on my beloved…
  • Brand Loyalty: Stuck On Versus Stuck With

    Martin Bishop
    28 Jul 2015 | 12:10 am
    There are some brands we are stuck on, others we’re stuck with. Brands we’re stuck on are those where we’ve developed a relationship out of our own free will (Apple, Starbucks, Zappos). Brands we’re stuck with are those where we’ve become trapped through contracts (phone carriers, cable companies), switching costs (banks, software) or incentives (airlines via their loyalty programs). If consumer loyalty is measured by repeat purchases alone, both sets of brands look pretty similar. But throw in some measures around sentiment and you’ll see a clear difference…
  • 9 Ways To Counter The Agency Positioning Dilemma

    Mark Di Somma
    27 Jul 2015 | 12:10 am
    A recent conversation with a client looking for an ad agency was a reminder of just how little of its own dog food the industry eats. Her assertion that “they all look the same and say the same things” highlighted just how difficult brand differentiation is. It’s so hard in fact that even those who claim to do it for a living struggle to do it for themselves. Marketers come to ad agencies for what they hope will be clear brand strategy, distinctive brand positioning and brilliant storytelling. Ad agencies should be the living proof of what is possible, and the work they do to position…
  • The Everlasting Value Of Demographics

    Mark Ritson
    24 Jul 2015 | 8:54 am
    It seems everywhere you look these days there is a marketer proclaiming the death of demographics. From experts at Mindshare to JD Power and from publications as diverse as CMO.com and Brand Quarterly, it would appear that the era of demographic targeting has come to a close. Unsurprisingly, much of the criticism has come from the US. In a year in which Caitlyn Jenner (pictured) has highlighted the transgender issue and Rachel Dolezal has done the same for the transracial discussion, the continued use of demographics to portray and predict a consumer’s references was always going to be…
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    Jonathan Salem Baskin

  • Continental’s Innovation Starts Where The Rubber Meets The Road

    jonathan
    24 Jul 2015 | 7:44 am
    As Google and Apple spark talk of automobiles as self-driving computers with glorified iPod user interfaces, Continental is quietly but actively innovating ways to improve driving experiences from the ground up. The work of this global automotive technology supplier, along with that across the industry, has bigger implications for innovation than today’s headlines would suggest. “The driver has been in control of the driving experience since automobiles were invented,” explained Christian Senger, Continental’s head of research for automotive electronics. “That ability to choose how…
  • Silent Pocket Bets On Privacy As Fashion Accessory

    jonathan
    22 Jul 2015 | 7:14 am
    Although surveys say most of us don’t like the fact that businesses and government can use our smartphones to watch us, the technical complexities of doing something about it, along with the potential risk of losing our coveted conveniences, usually stops any but the most privacy-concerned from acting. Silent Pocket, a West Coast startup, has a marketing solution: Privacy as an added benefit to a fashion product. “I get the occasional email asking us when we’re coming out with a tin foil hat,” said Aaron Zar, the company’s president and son of its founder, “but our belief in the…
  • Halliburton’s Disruptive B2B Innovation Can Take Years

    jonathan
    20 Jul 2015 | 5:57 am
    Imagine introducing a disruptively novel, simple, low-cost solution to a problem that plagues an entire industry and then, three years later, seeing it mostly in trials with your largest customers. How Halliburton has persevered is a case history on how real innovation happens in the B2B world, and why it’s even tougher than you thought for established companies to do it. The project started in the informal, collaborative way that such tasks often emerge. “I knew a manager in our Completion Tools product service line, and he told me he had a problem,” explained Jason Dykstra, who in…
  • Pandora Doesn’t Open the Box on Privacy

    jonathan
    16 Jul 2015 | 1:30 pm
    Since I’m a Pandora user (it’s an Internet streaming music service), I just received an email notifying me that it has updated its Terms of Use and Privacy Policy. It generously calls these terms “agreements” that I accept simply by using the service or, if I don’t agree with them in toto, I can close my account. This communication, along with the policies themselves, illustrate everything that’s wrong with the way brands understand the privacy issue. The Terms of Use are 5,493 words long, and the Privacy Policy comes in at 6,050. They’re  all but incomprehensible, as…
  • ABB Delivers Disruptive Innovation Out At Sea

    jonathan
    15 Jul 2015 | 10:35 am
    Anybody who understands the history of technology knows that innovation is additive, as new inventions build upon the insights yielded by older ones. “Disruption” is a quality of economic or social impact, not an inherent quality of tech. ABB’s work in the marine marketplace is an example of just how disruptive such innovation can be, and also reveals our myopia when it comes to seeing it. It doesn’t help that it’s happening far out at sea. First, some background: There are more than 90,000 container ships incessantly carrying 90+ percent of the world’s manufactured goods…
 
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    Drew's Marketing Minute

  • Pinpoint your sweet spot customers

    Drew McLellan
    20 Jul 2015 | 6:40 am
    We’ve talked quite a bit about the importance of understanding who you can delight when it comes to looking for new customers — finding those sweet spot customers and turn them into your best marketing tool. Rather than trying to be something for everyone — the smartest businesses understand that they’re the perfect solution for a certain subset of potential customers — and those are the prospects they should target and pursue with a vengeance. To help you get your arms around this idea and put together a game plan — we’ve created this list of…
  • Playbook for word of mouth

    Drew McLellan
    6 Jul 2015 | 6:34 am
    Ted Wright’s new book Fizz (affiliate link) is a fantastic playbook for word of mouth that’s fun to read and easy to connect with your business and how you could take the examples and modify them to work for you. Wright works hard to demystify this area of organic marketing that seems to create so much confusion and missteps. you’ll appreciate the examples of both what works and what happens when things go really wrong. No matter what size is your business, you’ll be able to implement the ideas on the book as it explores strategies, techniques, and approaches of…
  • Are you minding your packaging?

    Drew McLellan
    21 Jun 2015 | 12:34 pm
    The smartest brands know that having an awesome product/service is important but how you present that awesome product or service matters too.  Yes, it probably costs more. And yes, it means you have to keep upping your game. So there’s risk and cost in making that choice. But it’s what separates the premium brands from their competitors. Here are two of the world’s best brands and example of how seriously they take the simple presentation of their product.  Check out how Disney presents their MagicBands and Apple is sending out its new Apple Watch. This is how Disney mails…
  • If they don’t care, are you even there?

    Drew McLellan
    18 Jun 2015 | 8:27 am
    Two pieces of white paper with the word invisible turned into visible Your creative needs to be creative.  No doubt about that.  But sadly, many people think that’s enough. I received an email from a college student, asking if he could interview me. Two of his questions in particular caught my attention because they put the spotlight on a dangerous mistake that many seasoned marketers make. It all revolves around the idea that marketing needs to be wacky or groundbreaking with the end goal being that it’s memorable. I can think of a lot of crazy, funny and touching marketing tactics…
  • No one likes you

    Drew McLellan
    9 Jun 2015 | 6:11 am
    Like millions of businesses around the world, at some point in time, you decided to hop on the Facebook train.  You created a presence with either enthusiasm or distain (seems everyone starts at one end of the spectrum or the other) and posted your first update. Since then, things have been a little stagnant.  The fans didn’t come pouring in the way you hoped (or expected) and as a result, your enthusiasm and activity level have waned. Ready to fire back up?  First, let’s diagnose why your Facebook fans have been a bit lackadaisical.  Or worse. You set up the wrong kind of presence: …
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    Tom Fishburne | Marketoonist

  • wearable marketing

    tomfishburne
    26 Jul 2015 | 11:18 am
    I heard recently that the average person checks their mobile 150 times a day. From a marketer’s perspective, that’s a lot of potential touch points — both in collecting data and in messaging. But it pales in comparison to the staggering world of wearables. Technology is giving unparalleled access for marketers to understand consumers, and to reach them in a highly relevant and targeted way. But we’re going to be in the Wild West for a while. It’s not clear what marketing will be welcome and what will be considered invasive. There’s a fine line between relevant and creepy. If you…
  • the power of polarization

    tomfishburne
    19 Jul 2015 | 3:47 pm
    Labeling an idea polarizing can be the marketing kiss of death. Businesses often avoid ideas that are polarizing, whether new products, ad campaigns, or promotions. It’s always easier to launch the next flavor of vanilla. But there’s power in polarization. If you try to appeal to everyone, you won’t necessarily appeal to anyone in particular. In a world of clutter, the last effect a brand can afford to create is indifference. The poster brand of polarization is Marmite, the classic yeast food spread in the UK. Their brand platform is literally, “love it or hate it,” an insight…
  • 8 types of bad creative critics

    tomfishburne
    5 Jul 2015 | 7:15 am
    I originally drew a version of this cartoon back in 2006 and it’s still one of my more requested and licensed. There’s an ad agency in Australia that has a wall-sized version hanging in the room where they review creative with clients. I wanted to redraw it in color and make it easier to read. I’ve seen all of these types of creative critics and I’ve been guilty of many of them myself. Learning how to give creative feedback (and how to deal with creative criticism) is one of the most important skills in marketing. A few days ago, I had the opportunity to spend a day…
  • focus group of one

    tomfishburne
    28 Jun 2015 | 4:43 pm
    It’s tempting for marketers to assume we intuitively know what consumers want. After all, we’re consumers too. But listening to the focus group of one inside our heads can lead us astray. Trying to extrapolate our personal experience to how an audience will respond is risky. Many leaders don’t recognize this blind spot. This is particularly common in hierarchical organizations that defer to the decision of the most senior person in the room. Google has a maxim to beware of the HiPPO (Highest Paid Person’s Opinions). There’s a classic quote from Jim Barksdale from his time as…
  • engage with the brand

    tomfishburne
    21 Jun 2015 | 9:12 pm
    Consumers don’t spend as much time thinking about brands as marketers think they do. Marketers often operate as if their consumers are just waiting around to engage with the brand. Yet the way many brands communicate isn’t that engaging. Last year I had the opportunity to go through Instagram advertising bootcamp while consulting with a brand. The brand was one of a few that had been picked by Instagram to help pilot how Instagram should approach paid advertising. Instagram was wary of introducing commercial messaging. We spent a lot of time getting indoctrinated into the Instagram…
 
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    Personal Branding Blog - Stand Out In Your Career

  • Read the Books Your Parents Read

    Jeff Shuey
    31 Jul 2015 | 2:30 am
    Lately I’ve been flashing back to a book I recently read. It’s a remembrance of a more genteel time. But, it had a chilling effect on my thinking. It’s a book my father read. I ignored it for many years. Until a friend brought it up. Then I paid attention. Why is that? Why did it take a friend to let me know that a book was “cool” and OK to read. Well, that’s the nature of things and the way it is with parents. My recommendation today is to break that mold. Read the Books Your Parents Read! How Will You Know What They Read? Well, the obvious answer is ask them. But, also look…
  • Breaking Down The Break

    Maria Elena Duron
    29 Jul 2015 | 12:30 pm
    Life happens. While we try to control even the tiniest aspects of it, there are always events that can simply never be predicted. Needing to care for an elderly loved one or even realizing you want to be a full-time mom or dad results in wonderful family time but can leave you stranded once you’re finally ready to get back to a full-time job. Even gaps as small as one year can make your resume seem unappealing to potential employers that could very well read into the gap as a bad omen. Take a deep breath, and calm yourself down. Gaps where you spent your time working more than 40 hours a…
  • Can’t Find a Job? Do You Know Why?

    Alex Freund
    29 Jul 2015 | 10:30 am
    Growth, evolution, changes. Technology may be a wonderful thing, but it has negative elements—especially if you’re in transition and looking for a job. Why? Perhaps you don’t know how to conduct a contemporary job search. Well, that may not be true, and don’t blame yourself. The résum Two decades ago, applicants would submit their IBM Selectric–typewritten résumés to companies’ personnel offices when applying for jobs. Today, applicants modify and tailor their word-processed résumés to include many of the keywords they pick up from job descriptions themselves because…
  • Tips and Field Stories to Help You Improve Sales

    Elinor Stutz
    29 Jul 2015 | 2:30 am
    The study of observation to learn what is to be avoided along with the best of what you experience will dramatically improve your outcome for the effort you put into your everyday sales effort. Opportunities arise every day to do so with you as the buyer, at networking events, and how people communicate online. Consider which and why you liked the others’ style and would choose to interact with them again. Question vs. Assume Assumptions lead to bad error and judgment and frequently lead to lost sales. Always lead with questions, particularly, if you do not know all of the facts, to use as…
  • 7 Ways Smart Companies are Engaging Employees

    Sarah Landrum
    28 Jul 2015 | 12:30 pm
    Employee engagement plays an integral role in any company’s growth. When employees are motivated to excel and contribute to an organization’s success, it results in improved performance and productivity. However, engagement isn’t a one-way street. Employers must take action to engage employees, rather than expect them to be engaged with a mere list of tasks. Employee engagement results in a sense of fulfillment and success for employees, while furthering the company’s success, especially in a work landscape where 70% of U.S. employees feel miserable at work. Obviously…
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    Igor

  • Igor’s CEO on NY1 today

    igor
    30 Jul 2015 | 7:03 pm
    July 30, 2015How One Man Helped Name Many of Today’s Popular Travel BrandsBy Valarie D’Elia One man’s agency is behind the names of many popular travel brands. Time Warner Cable News’ Valarie D’Elia filed the following Travel with Val report.Vegas hotels with names such as Wynn, Aria and the Signature at MGM Grand come from a partnership with the creative mind of Steve Manning. He is the founder of Igor Naming Agency, a 13-year-old business in Marin County, California.“You’ve got to do something that taps into people’s brains and makes sense, and makes…
  • Our Latest Naming Work: Sliver Vodka

    igor
    15 Jul 2015 | 4:46 am
    An extraordinarily interesting and challenging naming assignment: Find a name that works for “All natural fruit infused” AND it had to be “a sexy / edgy name”.“Sliver” is spot on the confluence of these seemingly disparate ideas.And of course the name had to be a word that “had never been used for a food or beverage anywhere in the world”. Simple.Sliver Vodka
  • Tesla – Anatomy of a Great Company Name

    igor
    10 Jul 2015 | 4:40 am
    Tesla is a fantastic name for revolutionary electric car company, but not a name that could navigate a typical corporate naming process and survive.The death of a thousand cuts would include:We can’t acquire Tesla.com, we’d have to use Teslamotors.com, a non-starter. Electrificity.com is available. Let’s go with “Electrificity” instead – we can get the domain.Nicola Tesla’s inventions were all in AC, not the DC battery power the cars use. Edison was the man when it came to DC. Tesla advocated the oppositeMost people don’t know who Tesla…
  • Why are “Hotwire” & “Pandora” Powerful Names?

    igor
    20 Jun 2015 | 9:35 am
    To understand why they work so well, you have to get literal for a moment:Hotwire = “to steal a car”Pandora = “unleashed plagues, diseases & all the evils of mankind” These types of meanings will get a name dismissed ASAP by a naming committee – a committee that would have been wrong to dismiss these names, obviously.Consumers don’t attribute these literal, negative qualities to the companies who use Hotwire & Pandora as their company names (you don’t, do you?). But naming committees erroneously believe they will.In each case the name is a…
  • Ad Of The Day

    igor
    12 May 2015 | 5:46 am
    Via Campaign:“Oasis, the Coca-Cola owned juice brand, has launched a humorous campaign in an attempt to connect with a new generation of consumers.”
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    Hard Knox Life

  • Hometown Pride

    Dave Knox
    15 Jul 2015 | 6:27 am
    “The inhabitants of Cincinnati are proud of their city as one of the most interesting in America: and with good reason.” – Charles Dickens Is your hometown the place you were born?  Where you grew up? Or where you live?  For me, I always talk about being an “adopted son” in Cincinnati.  Its my hometown and where I’ve now spent nearly half of my life. I bring this up because the last few weeks have been one of hometown pride.  On a small scale, our new class started at The Brandery, which means 20+ entrepreneurs that are moving to town and becoming part of…
  • Why Pebble Time and Kickstarter are a new model for launching a product

    Dave Knox
    9 Mar 2015 | 6:32 am
    When the Pebble Time smart watch launched on Kickstarter this week, it quickly set the record as fastest campaign to raise $1 million in just 30 minutes.  Entrepreneur and blogger Jason Calacanis summarized it best with his tweet: So the pebble color watch hit $8m in 12 hours…. ummm the world just changed. http://t.co/xiC6XZ2gqW — jason (@Jason) February 25, 2015 As a bit of history lesson, it was May 2012 when Pebble, the second-largest manufacturer of smart watches behind Samsung, set the then total funding record on Kickstarter as they “raised” over $10.2 million.
  • Travel is an opportunity to nurture your network

    Dave Knox
    27 Feb 2015 | 8:37 am
    2015 is shaping up to be one of those years where I am spending more time than I’d like as a patron of Delta Airlines and Starwood Hotels.  In fact, as I write this I am in the Delta Sky Club at LaGuardia in the middle of trips to New York City and San Francisco.  As I was catching up on my Instapaper reading, I came across John Battelle’s post of “Your Network Transcends Time – Care For It.”  John perfectly captured two conversations that I have had in the recent weeks, one with a colleague at Rockfish and the other a friend who asked how I spend my time at…
  • How To Stand Out When Applying To The Brandery

    Dave Knox
    9 Feb 2015 | 5:15 am
    Did you know that getting into a top tier startup accelerator is actually statistically more difficult than getting into Harvard? For its Class of 2018, Harvard accepted around 5.9% of their 34,000 applicants. In 2014, The Brandery accepted half that percentage with <2.5% of applicants being offered a spot in the program (a number we consistently see with other top-ranked peer programs). So what should a founder do in order to get their application to stick out? After reviewing thousands of applications over our five previous classes, here are a few best practices I have seen work to help…
  • Never Stop Fighting ‘Til The Fight Is Done

    Dave Knox
    20 Oct 2014 | 6:29 am
    Hanging on my office wall is one of my favorite prints that I bought a few years ago in Chicago.  It is a quote from the movie The Untouchables that reads: “Never Stop Fighting ‘Til The Fight Is Done” That quote has come up in at least three conversations this past week as I talked with people about what makes an entrepreneur succeed.  Through five classes at The Brandery, we have seen nearly 50 startups come through our doors with our fair share of successes and failures.   And while it is tough to point out one thing that separates the companies that make it from the…
 
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    GIRVIN | Strategic Branding Blog

  • IS IT BIG ENOUGH?

    Tim
    30 Jul 2015 | 11:30 am
    SIGNAGE, MESSAGING, SCALE AND BEAUTY. I’m not saying that we’ve not designed massive signage. We have, we’ve created signing that can be seen for miles. Yes, Vegas. And other places. But what I admire are more elegantly restrained solutions. What one might think are delicately disposed solutions imply a more quiet encounter — not loud, but soft. Street-fitted — designed for intimacy. In the journey of guests, experiencers, customers there is a perimeter of visibility — the point might be, how hard to push the story and what of the intimation of discovery. Moments in momento. Brand…
  • The Labyrinth of Being

    Tim
    28 Jul 2015 | 10:00 am
    Design explorations, teaching and creativity We know what we know by virtue of where we have been, and what we recall of that pathway. As designers and creatives, everything comes from journey. It’s where we’ve been and where we’re going. There are symbols that are laid before us, and either we know how to read them, or we pass them by, unseeing. A symbol is founded on the premise of something that is thrown or cast together. Symbolum, in one of the later, Medieval implications of the word, is a statement of “creed, token, a mark — and backwards to the more ancient Greek…
  • What Are You Looking For?

    Tim
    23 Jul 2015 | 11:00 am
    The Quest for Knowing In a manner, we’re all trying to know more. And you are what you know. You shall be what you shall be, as you make your way. When it comes to the pathway of design, we forget about human-ness, the conditions of our sensuality. Finding the creative garland of journeys, learnings and experiences, it is a tendril of discovery. Working: design, brandspace, creative work that voyage will be in the place of mind, meaning, memory and the gathering of what has been, and what shall be — the quest for brandspirit, heart, soulfulness, the legacy of what they are, what they…
  • Going Deeper

    Tim
    8 Jul 2015 | 10:00 am
    Spelunking Brands There is a patterning that one can see in caves, the geolocational strata, stones, layers, sediments, ice, water, rivers and concretions — as an explorer of caves, it’s kind of like mountaineering inside mountains — interior alpinism, as in the adaptation to the vertical environment, but in the dark. As an outsider — strategist or designer, you’re working on understanding the challenges of a business and its structure, architecture, messaging and storytelling, skins and UX, forms and surfaces, UI and navigational strategies — and its symbolism. The symbolism of a…
  • FOCUS | CLARITY | PERCEPTION

    Tim
    1 Jul 2015 | 9:00 am
    WATCHING, LISTENING, ATTUNEMENT In the intertwining of life, work and brand, there are keys to actualization and mobilization. In my experience, the notion of attention and focus are at the heart of how people either reach-out, or reach-in — it’s how the exchange works. In a conversation, one is listening, or failing to pay attention — eyes wander, posture dissolves, stance fails a commitment to engage. People lean-in if they’re listening, and they lean away of they’re not. Leaning and listening are aligned — they suggest the notion of engaging by committing in the posture and…
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    Adweek : Advertising & Branding

  • 24 Hours in Advertising: Friday, July 31, 2015

    31 Jul 2015 | 7:09 am
    Calvin Klein and Mother New York released a new, rather racy campaign. Plus, digital agencies including Brooklyn-based Breakfast and Huge discuss what the dress code is like at their agencies. New on Adweek: A look at the dress code for digital shops The dress code for digital agencies can range from a laid-back "hobo" look to a more put together GQ look, according to a handful of agencies.  Calvin Klein gets even racier in its new campaign A new Calvin Klein campaign from Mother New York, shot by Mario Sorrenti, embraces the online dating, sexting culture.  Groupon tests…
  • Old Spice Creates a Loony Sci-Fi 'Choose Your Own Adventure' Game on Instagram

    31 Jul 2015 | 5:25 am
    Wieden + Kennedy has hacked the tagging function on Instagram to create an amusingly absurd "Choose your own adventure" social game for Old Spice, filled with robots, retro monsters and meta jokes.     You awaken in a dark cave. In the distance you see a faint light, in front of you is an open bottle of Old Spice body wash. Go toward the light—maybe it's a way out? Grab the Old Spice? Tap image once to use tags to navigate. A photo posted by Old Spice (@oldspice) on Jul 30, 2015 at 10:33am PDT   The story opens with the post above. Clicking on it reveals…
  • Etihad Airways Picks Cheil Worldwide and Barbarian Group for Its Westward Expansion

    31 Jul 2015 | 5:04 am
    In March, Etihad Airways made headlines with a new ad campaign—created by M&C Saatchi and starring Nicole Kidman—aimed at redefining luxury in the context of business travel. Now, Cheil Worldwide and New York-based, tech-centric creative agency Barbarian Group have been chosen to handle digital and social-media marketing duties for the United Arab Emirates-based airline as it seeks to cement its presence in the West. Last year, Etihad added 10 new destinations to its roster and reported more than a 50 percent jump in net profits as it pulled closer to chief competitors Qatar…
  • Kraft's Popular Mac and Cheese Dinner Is Officially Changing Its Name to 'KD' in Canada

    31 Jul 2015 | 4:00 am
    Quick—when's the last time you had a little KD for dinner? Don't know? Of course you do. KD stands for Kraft Dinner, which is actually Kraft Macaroni & Cheese, which is formally Kraft Macaroni & Cheese Dinner—or, if you're American, just mac and cheese. Confused? Read on. On Thursday, Kraft's Canadian division announced it was officially changing the name of Kraft Dinner to KD, a nickname that, in fact, 80 percent of Canadian consumers use for the familiar blue box of instant cheesy noodles anyway. "The way Canadians refer to Kraft Dinner as KD is as…
  • Quiz: Do You Recognize These Old Airline Logos?

    30 Jul 2015 | 11:39 am
    For many, summertime means jet-setting across the country—or, if you're lucky, the world. So, while you're waiting to board your next flight, kill some time by putting your airline-logo knowledge to the test.  
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    Brains on Fire

  • Stop trying so hard.

    Robbin Phillips
    27 Jul 2015 | 8:10 am
    Oh, you know. Cordell just being Cordell. This morning in yoga I had a wonderful “aha” moment. I realized that I was struggling more than usual. Because I was trying too hard. I stopped for a moment, smiled, then went about the rest of the class just being me. And suddenly everything that I was struggling with just went away. Poof. Disappeared. What a great lesson on so many levels. We’ve all observed people who try too hard. It’s hard to watch. Brands and organizations can try to hard, too. And it’s equally painful to watch. When brands scream “Like us on…
  • Friday Fotos | Tribe Edition

    Kylee
    24 Jul 2015 | 8:28 pm
    Some say it takes a village to raise a child. We say it takes a tribe. Cordell, you rock! We had an office visitor Friday. It could have been a ruff day without him! John Moore is Brains On Fire’s Chief of Wahoo or Marketing Raconteur! While it may appear that his only loves in life are marketing and the office skymall Yeti, he recently tied the knot in Antigua! John is a Gil Scott-Heron completist and he maintains his own beer cellar (and you thought you liked beer). He also loves Pickleball but we’re still convinced that it’s a made-up sport. Slightly concerned that Brains…
  • BlogHer15 Recap: Brands + Bloggers

    Amy Taylor
    22 Jul 2015 | 7:37 am
    Last week Moe and I headed to NYC for a couple days of vacation…followed by a handful of days learning, connecting and growing at #BlogHer15. The event was a flurry of sessions and smarts, but more than anything, it gave us new and profound perspective on the value of brand-blogger partnerships. There were some big name players present, and they were all using BlogHer as an opportunity to chat and connect with the bloggers and content creators who can help move the needle for their brands. (Think of it as a few days of speed dating between bloggers and brands.) And while we…
  • No times seven.

    Robbin Phillips
    20 Jul 2015 | 8:16 am
    I love this photo of the young guns from our LA office. We learn to hate hearing NO at a very early age. I googled “how many times does a toddler hear no” and found this response from Nina Spence. “A UCLA survey from a few years ago reported that the average one year old child hears the word, No!, more than 400 times a day! You may, at first, think this must be an exaggeration but consider this…when we tell a toddler No! we usually say, No, no, no!. That’s three times in three seconds! If that child is particularly active, perhaps it’s true…perhaps…
  • Joy.

    Robbin Phillips
    15 Jul 2015 | 6:49 am
    Our client Southern Pressed Juicery just gets it. They know they’re as much about building a joyful and healthy community as they are about making great juice and healthy food. We’re in the business of connecting people. We help our customers create emotional engagement with the people they serve. And because of that the people we HIRE are very important. I suppose all companies should feel that way.  So want to know the secret to creating an attitude of engagement in your business? Don’t hire for skills. Hire for work ethic. Hire for JOY. Make your office a joyful place. Dance…
 
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    Movéo

  • Four ways to optimize your content for search today

    Movéo Team
    31 Jul 2015 | 7:00 am
    Search engine optimization (SEO) is something companies can no longer afford to ignore. How can you be sure that every piece of content you create is working to boost your website’s performance in search? SEO is an ever-changing field, so even if all your content was perfectly optimized just a few months ago, it may be time for an update. As you take another look at your content through the lens of the search engine, ask yourself these questions: Do I know what keywords I’m focusing on? Does your company have a short list of targeted keywords for which you want to move up on the search…
  • Is your content really getting found?

    Movéo Team
    29 Jul 2015 | 7:00 am
    Top-notch content can only build your brand if people can find and appreciate it. Even content that initially engages your audience quickly loses value if you do not continue to promote it. The good news: you can make your content work harder for your business. By creating evergreen content and tailoring it for use across channels and audiences, your business can make a more meaningful impact. What is evergreen content? “Evergreen content” is content that retains its value over time. It’s not tied to a specific event, time-sensitive technology or date, and so can be repurposed again and…
  • Three KPIs for measuring cross-­channel content marketing successes

    Movéo Team
    27 Jul 2015 | 7:47 am
    If you want to maximize the impact of your content, you need to track the right KPIs. With the appropriate metrics and measurement practices in place, you can monitor outcomes across the entire lifecycle of a campaign. Here are a few metrics you might be missing: 1) MQL to SQL conversion One of the best ways to understand your sales cycle is to gather data on how and when marketing qualified leads (MQLs) become sales qualified leads (SQLs). As long as your organization has agreed upon the criteria used to define MQLs and SQLs, you should be able to track the specific moment the conversion…
  • Is your marketing ready for the next “big thing”?

    Movéo Team
    24 Jul 2015 | 1:00 am
    Every year, it seems marketers get fixated on one or two “big things.” These trends tend to dominate conversations and airwaves until they’ve either died out, or we’ve collectively said everything that can be said about them and have moved onto something more timely. A few years ago it was Twitter. Then it was inbound marketing. This year, thanks to new market entrants like Meerkat and Periscope, it’s live streaming video. While many of marketing’s digital best practices hold firm, the tools and strategies continue to evolve. Here are two growing marketing trends we can’t stop…
  • Optimizing your campaign for success: how to choose the right channels

    Movéo Team
    22 Jul 2015 | 1:00 am
    Compelling messages and attention-grabbing creative are great, but if they’re not delivered through the correct channels, what’s the point? Your campaigns will never reach your target customers unless they’re delivered based on a data-driven channel strategy that focuses on finding the best vehicles for the job. To optimize the channels through which you deliver your next campaign, evaluate data from your own past efforts and take a look at what’s working for others in your industry. Here are a few channels where top B2B and healthcare marketers have found standout success recently:…
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    spatially relevant

  • Content strategy in 116 slides

    Jon Gatrell
    20 Jul 2015 | 3:09 pm
    How To Do Content Strategy from Kristina Halvorson
  • Product Marketing: Inbound Marketing, Content and Launch Approaches

    Jon Gatrell
    2 May 2015 | 7:27 am
    An Inbound Marketer&#39;s Guide to Product Marketing from rickburnes
  • Work Moments: Productivity and the Workplace

    Jon Gatrell
    26 Jan 2014 | 11:49 am
    This presentation provides insight into why it is so difficult to get REAL work done in the office. The Benefits of Remote Working from CrownPublishing I spent a good deal of time working at home. At one point when I worked at home for nearly 2 years in Michigan. While I was technically more productive, I had to make an effort to travel to Atlanta at least one a month, as possible, to connect with people for real.
  • Collaboration requires the sharing of knowledge

    Jon Gatrell
    22 Nov 2013 | 9:41 am
    Starting a Collaboration Revolution from Sven
  • Storytelling: The mechanics to a data driven approach

    Jon Gatrell
    13 Sep 2013 | 10:41 am
    I know we have all seen presentations and marketing efforts, like infographics, which are confusing, cluttered and just not compelling. Leslie Bradshaw’s approach to integrating data and design for storytelling in a digital world provides clear guidelines for how to balance – data, design and messaging.
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    Tungsten » Branding Articles Uncategorized | Tungsten

  • Is your company brand stuck in first gear?

    Phil Davis
    22 Jul 2015 | 6:37 pm
    Creating company brand names that keep you moving forward Matching your company naming strategy to the right “gear” will ensure you don’t get stuck pedaling too hard, or stalling out When it comes to renaming or rebranding a company, one of the most common complaints is that the current name is too limiting, confining and restrictive. This is often a result of very literal, descriptive names that succeeded initially, but then couldn’t make the shift. The original owner(s) spelled out in no uncertain terms exactly what the company did or what services they provided. It…
  • Why Company Abbreviations Often Spell Trouble

    Phil Davis
    22 Jul 2015 | 6:37 pm
    When it comes to naming a company, abbreviations don’t say much One of the most common company naming mistakes occurs when an organization attempts to fix a brand identity issue by abbreviating the company name. It’s literally and figuratively a short cut. The reason to take this step seems compelling in light of such well known brand names just as GE and IBM. But those examples involve two key luxuries most companies don’t have… decades of time and boatloads of money. These household “names” had years to develop a “secondary meaning” at the…
  • The Company Naming Process – Finding Your Key Ingredients

    Phil Davis
    7 Jan 2015 | 12:26 pm
    Establish Your Company Naming Criteria by Determining Your “Brand Recipe” The key to any successful company naming project hinges on having the right objectives in mind, in the right order. That sounds obvious enough, but business naming and branding assignments often lose focus and direction because they lack a clear, prioritized list of brand criteria. I often compare this process to creating a recipe. Many dishes contain the exact same ingredients, but they differ in amounts. By changing the quantity (emphasis) you change the dish itself. Naming a business requires knowing your…
  • Scoring the Perfect Brand Name

    Phil Davis
    19 Dec 2014 | 6:41 am
    How to know when you have a hit! If you are like most entrepreneurs, you’ve come face-to-face with this daunting challenge – finding a brand name that fully captures the essence of your company, product or service. You want it to inform, educate, explain, and position your business, all while engaging the customer and making the name both memorable and “sticky.” In addition, it must also clear all trademark hurdles and have an available and matching .com domain name. You might also want it to start high in the alphabet and be shorter than eight letters. And no longer…
  • Building the Best Company Branding Strategy

    Phil Davis
    12 Mar 2014 | 7:10 am
    How to Build the Right Foundation for Your Company Brand If you were to ask most entrepreneurs, they would admit their success was not linear in fashion. They built their “original” company on a single product, service or idea that then morphed again and again over time. Many of these necessary adaptations  to the business model cause a company brand to become misaligned — the message seems outdated, outmoded and irrelevant. For an example, think Radio Shack… a company now light years from its original intent. To avoid this common pitfall, here are steps to ensure…
 
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    CreateWOWmarketing, LLC

  • I Need a Logo For My New Business

    abclark
    7 Jul 2015 | 8:24 am
    Logo, identity, and branding, are all words that seem to be interchangeable amongst the general public. Generally, it’s just us designers and marketers that to get all worked up about the differences. I can’t count how many cups of coffee were assaulted with a roundtable of fuming designers complaining about the lack of respect “real branding” gets versus the $99.00 logo mills that continually “steal” work form us. A recent inquiry from a friend made me think about logo design and branding from a different perspective. Maybe all he needed WAS a logo.
  • 3 Easy Steps to Better Marketing Communications

    abclark
    28 May 2015 | 8:15 am
    Listen, marketing communications isn’t rocket science. While I’ve seen CMOs and and entire Marketing departments wringing their hands over the most inane of situations, I try to explain, “If we do a bit of strategic thinking to create a program that uses dollars efficiently and produces quality leads, we’ll be well on our way to being a marketing communications stud-bolts.” So below are three easy steps to building confidence in your marketing communications efforts as well as your team, your company, and your customers. 1) Define the Players The primary step in shaping a…
  • Beware The Social Media Spell

    abclark
    21 May 2015 | 11:15 am
    Unfortunately, this is Social Media Marketing for many: Look deeply into my eyes… you are feeling veeeery sleepy… sleeeeepy… deeeeper… deeeeeeeeper… relax and let the social media mystique take you to a happier place. Deeeeper… Dee… Yeah, sometimes I feel like social media has cast some kind of spell over businesses, specifically throughout the marketing departments of some companies. It’s easy to be seduced. It’s easy to be swayed by viral videos, tweets, and blogs with thousands of readers. It’s easy to think that social media can…
  • Five Web Marketing Questions You Need to Be Asking

    abclark
    14 May 2015 | 2:26 pm
    Okay, this set of five questions starts with one MAJOR Web marketing discovery question: “How successful is your Web site at accomplishing your marketing goals?” If you don’t know the answer, you need to stop reading now and set proper goals goals.  Only through goal-setting and tracking will you know if you have an effective strategy in place. Once you have that established, work through the following five simple questions to gauge the effectiveness of your Web marketing efforts. When your visitors see your site (and your business) as value-added then doing business with you is an…
  • The Entrepreneur Brand

    abclark
    24 Apr 2015 | 10:42 am
    I had the honor of heading down to southern Iowa last night to talk to the Entrepreneurship students at South West Iowa Community College (SWiCC). My charge was easy enough; explain the steps I’d taken through entrepreneurship and how branding affected my decisions and the development of my business. But then I thought a bright-eyed group of burgeoning entrepreneurs deserved more than my typical “TRUE Branding 101” spiel. This presentation required a little “from the heart?” A little “I’ve been in your shoes?” Maybe this needed to be a little more personal. Of course, branding…
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    The Name Inspector

  • When you are your own client

    The Name Inspector
    27 Jul 2015 | 3:09 pm
    From a namer’s point of view, a name has to work in two ways. First, it has to be smartly conceived and well designed linguistically. If it is, it’s likely to achieve what it needs to and be liked by people. Second, it has to meet the client’s expectations and standards. Sometimes those are more idiosyncratic. One thing The Name Inspector asks new clients to do is list some names they like. The names don’t even have to be related to their business. This exercise can reveal expectations and standards the client might not even be aware of. For example, a client might, as…
  • Professor Name Inspector is a real Dawg

    The Name Inspector
    30 Apr 2015 | 2:41 pm
    The University of Washington is one of those grand, beautiful flagship public universities and a driving force in Seattle’s hopping economy. The Name Inspector has loved the UW ever since he moved to Seattle, and not only because he happens to be married to a brilliant and beautiful history professor who works there. Heck, his kids even learned to ride their bikes on Red Square. But now The Name Inspector will have a more official connection to the Huskies. He is delighted to announce that he has accepted an offer to become a Professor of Practice in the UW’s Department of Communication!
  • You can name your startup yourself. Should you?

    The Name Inspector
    29 Jan 2015 | 11:54 am
    Founders, you can come up with a good name for your startup on your own. You may be surprised to hear this from The Name Inspector, who is, after all, a naming consultant. So why should anyone hire a naming consultant? Like so many business decisions, it’s a matter of using resources efficiently. Naming takes much more time than most people anticipate. A typical email to The Name Inspector begins something like this: Hello, Could you please tell me about how you work and what you charge? My partner and I have been trying to come up with a name for three months, but every idea we like…
  • Weird startup names of 2014

    The Name Inspector
    5 Jan 2015 | 7:46 pm
    The Name Inspector has been reflecting on last year’s startup names while sipping on what’s left of the apple peel bourbon he made for the holidays. He’s got to say, it seems like some of these companies were named by people who sipped lots of bourbon. Here are some weird names of startups in CrunchBase that were founded in 2014. Surprising associations We begin with Rotten WiFi. Rotten is not a word you expect to find in a company name. This one makes more sense when you learn that the company mission is to enable people to evaluate wifi hotspots. But still. Then…
  • Namificationology just got serious

    The Name Inspector
    13 Oct 2014 | 10:43 am
    The Name Inspector might seem a tad obsessed with company names that end with the -ify suffix (like Spotify). Last year he released a chart showing the crazy growth of this naming fad. And now here he is with another chart! But bear with him. The indulgence of this obsession has allowed The Name Inspector to hone some analytical tools that will be very useful, both for doing research into naming trends (this study in namificationology being just the first example), and for adding astounding analytical depth to the strategic thinking that goes into client projects. The Name Inspector’s…
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    Latest Thinking

  • Will the American Bar Association Rediscover its Voice?

    rsamborn
    29 Jul 2015 | 10:30 am
    As the American Bar Association (ABA) convenes this week for its annual meeting in Chicago, I’m reminded of a strange incident that took place 25 years ago.   While I was covering the ABA’s August 1990 meeting – also in Chicago – outgoing President L. Stanley Chauvin, Jr. arrived at the Hyatt Regency Hotel with $55,000 in $100 bills, which he placed in the hotel’s central safe. The following day, Mr. Chauvin went to check on the cash and it was mysteriously gone.   The lost/stolen money was reported to Chicago police, generating embarrassing headlines in both the mainstream and…
  • Uber Wins Playing the New Game

    mirion
    23 Jul 2015 | 12:01 pm
    It’s being reported today that New York City Mayor Bill de Blasio has reached a deal with Uber and will abandon attempts to cap its growth in the world’s top ride-sharing market. It’s a big win for Uber, and one that trumpets the power of communications supported advocacy in an era of increased democratization.   As New York City cab drivers are learning the hard way, it’s no longer enough to simply be connected to people in high places. Technology is producing a democratization of lobbying power, and it is now the constituents that have the influence. As such, traditional government…
  • Who Wins in Schumer vs. Star Wars? Everyone

    marnoff
    23 Jul 2015 | 8:43 am
    Did GQ and Amy Schumer harm the Star Wars and Disney brands with a parody on the August cover that has Schumer in some compromising positions with iconic Star Wars characters? Or is this an example of “Any publicity is good publicity?”   It really comes down to whether you are a Schumer fan or a Star Wars fan. Many hardcore Star Wars fans took to social media to voice their displeasure when the images were released – saying the characters should not have been used in such a suggestive way. Given how similar the likenesses were, some assumed that the studio had to have approved.   The…
  • McDonald’s Minion Madness

    marnoff
    16 Jul 2015 | 9:52 am
    This past Friday marked the opening of one of the summer’s most anticipated movies for kids (and some adults as well). Universal Studios launched “Minions” about the quirky and wildly popular little yellow characters from the hugely successful “Despicable Me” movies.   Coordinating with the highly publicized opening weekend has been an incredible range of merchandising campaigns from banana-flavored applesauce and Tic-Tacs to dusters and Twinkies. And of course there is a McDonald’s Happy Meal® toy tie-in. That campaign seems to have fallen prey to some evil Minions of its own.
  • The Confederate Flag Comes Down: Much More Than A Single Awful Tragedy Made It Happen Now

    rlevick
    15 Jul 2015 | 1:21 pm
    In this article published on Forbes.com, we examine the complex swirl of historical forces that took down the Confederate flag in South Carolina.    Read the full article here. 
 
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    brandchannel:

  • Brand News: 2022 Winter Olympics, Comcast, Facebook and More

    Dale Buss
    31 Jul 2015 | 6:16 am
    The latest branding and marketing news, headlines and other happenings: Beijing is selected to host the 2022 Winter Olympics. Comcast faces hurdle in wireless ambitions. Diageo taps Africa in its thirst for growth as Uber makes $1 billion investment in India. Mashable hires veteran TV anchor Dan Rather as MSNBC clears room for Brian Williams. Facebook readies next step in testing drones. IN OTHER NEWS: Amazon releases rare recordings with Amazon Acoustics on Prime Music. Apple reportedly releasing new Apple TV in September as Apple Music embraces Snapchat. AT&T seeks better…
  • Trademark Watch: Michael Jordan Loses Final Qiaodan Appeal in China

    Mark J. Miller
    30 Jul 2015 | 1:04 pm
    Michael Jordan has had plenty of victories in his life, including against aliens in Space Jam, but this week the NBA Hall of Famer is taking his turn in the losers’ locker room. Jordan has lost a court battle in China that dates back to 2012 and went all the way to the country’s highest court, with a countersuit in 2013 by Qiaodan to keep Jordan’s lawyers hopping. The trademark case centered on the Chinese spelling of Jordan’s name, Qiaodan, and was filed against a China-based sportswear company Qiaodan Sports Co. Ltd. The Beijing high court’s ruling is the third and…
  • Amazon Lands Former ‘Top Gear’ Hosts for On-Demand Car TV Show

    Dale Buss
    30 Jul 2015 | 11:31 am
    They won’t be able to use the Top Gear brand that helped make them famous, but it’s pretty clear that the three former of hosts of BBC’s popular car show will be taking their trademark humor with them when they launch a new motoring TV series via Amazon Prime’s streaming on-demand service. “Amazon? Oh yes. I have already been there. I got bitten by a bullet ant,” said former Top Gear co-host Richard Hammond, in an Amazon press release, about signing on for the new Instant Video show. Co-presenter James May added, “We have become part of the…
  • Coca-Cola Sees Pay-Off From Increased Marketing Spend

    Mark J. Miller
    30 Jul 2015 | 10:43 am
    Coca-Cola revenues in North America for the second quarter were $5.92 billion. Increased advertising spending is part of the reason, CEO Muhtar Kent told analysts Wednesday, the Associated Press reports. The company’s advertising spending went up by a double-digit percentage in the quarter, the company reported, without giving specifics about how much was allocated to specific campaigns. Part of the marketing effort was directed toward pushing Coke mini-cans and glass bottles as well as the global Share a Coke campaign, which inserts words such as “Friend” and “Legend” as well…
  • Calvin Klein Jeans Sexting Campaign Ignites Tinder

    Sheila Shayon
    30 Jul 2015 | 9:44 am
    We expect Calvin Klein to run sexy ads. After all, Kendall Jenner in a thong, Lara Stone in underwear, Justin Bieber in his tats all helped make #mycalvins the brand’s most successful digital campaign ever. F15 Calvin Klein Jeans: inspired by real matches, texts + encounters. Stay tuned for more. Meet us. #mycalvins https://t.co/iDnyd2qBp1 — Calvin Klein (@CalvinKlein) July 29, 2015 But the brand’s just-revealed Calvin Klein Jeans fall 2015 #mycalvins ad campaign raises the bar on selling sex by using sexting as the draw and Tinder as the social marketing platform to…
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    Logo Design Blog

  • Android App- a blessing for your business

    Ben Johnson
    24 Jul 2015 | 5:11 am
    In this digital era, smart phones have become your constant companion because you use these devices for a variety of useful jobs in your daily lives. To enhance the user experience of smart phones, there are millions of applications which are used for achieving many things. Today marketers are trying to penetrate the market with  [ Read More ]
  • Get iOS app development for your business

    Ben Johnson
    1 Jul 2015 | 12:18 am
    In this economic environment many businesses want to gain maximum benefit from alternative platforms like digital and mobile platforms. Mobile usage has proven lucrative for many businesses from past few years because it is not just cost-effective but it is also far-reaching. Whether you have set-up your business recently or you are searching for an  [ Read More ]
  • Save your brand from cheap web design offers

    Ben Johnson
    21 May 2015 | 1:11 am
    This is about your corporate website, your brand presence in the online market exposure. As a business entrepreneur or marketer, you must know how many benefits your website brings in for your business. That is why it is best if you save your website now from any cheap web design offer that comes your way.  [ Read More ]
  • 7 most popular Ecommerce Websites in the world

    Ben Johnson
    10 Apr 2015 | 1:01 am
    People from around the world are increasingly shopping online, which is why more and more companies are creating their own ecommerce website.Let’s have a look the world’s most popular online stores. 1.       Amazon Amazon was founded in 1994 by Jeff Bezos. Originally, amazon started out as an online book store but soon it began selling  [ Read More ]
  • The secret behind building a successful brand

    Ben Johnson
    14 Jan 2015 | 2:13 am
    It doesn’t matter if you are a big or small company. Your digital presence matters, it builds your brand.  Your viewers can easily get lost in a plethora of other brands or companies offering the same services or products as you. So the secret behind getting eminent success is to have proper digital branding, which  [ Read More ]
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    yinkaolaito.com - the branding gavel, brand communication expert, nigeria brand consultant, social media expert

  • Can crowdfunding help my ideas, talents flourish? A case study of Torera Idowu

    yinkaolaito
    23 Jul 2015 | 7:21 am
    We live in changing world, technology keeps throwing things at our faces. Things that were practically impossible five decades ago are now easy to do even if you do not leave a particular location.  There are things  that are available around us which many still think they need  lot of energy and travelling to come […]
  • Summer short wedding dress & Wedding Gown for Modern Lady

    yinkaolaito
    21 Jul 2015 | 2:47 am
    Wedding is the most crucial day of a young woman’s life. Additionally, in this way every young woman asks for and is resolved to look the most rich and grand on that day. Wearing Summer short dresses for your wedding fulfilled by the wedding outfit she wears. People may not review the date of the […]
  • Essential Needs For Capacity Building Of Your Digital/ Social Media Team

    yinkaolaito
    3 Jul 2015 | 5:12 am
    Every great team and process need continuous overhauling. This is because if they remain stagnant, it is a matter of time before life is existed out of them. Though still alive but what one will have is just an echo and not a voice. No matter how great an individual is today, if he remains […]
  • 6 factors that make online posts go viral

    yinkaolaito
    22 Jun 2015 | 6:56 am
    We all love to post stuff online and gain traction. Nobody wants to be a failure. We all cherish being appreciated,  followed  and ‘liked’ online. For those who work hard on their content , they know this is a hard task. We all know people claim content is king, but in most cases content may […]
  • The Perils of Bad Branding

    yinkaolaito
    15 Jun 2015 | 3:39 am
    Branding exercises can often fall completely flat on their faces, especially if a distinct lack of imagination is utilised by marketing executives. This was perfectly shown during the rebranding of the Las Vegas Hilton, when its name was changed simply to the LVH Hotel. Uninspiring, boring and more akin to a title used by a […]
 
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    Executive Resume Branding

  • Think Like an Executive Resume Branding Pro – 10 Resume Do’s and Don’ts

    Meg Guiseppi
    16 Jul 2015 | 3:59 am
    Think Like an Executive Resume Branding Pro – 10 Resume Do’s and Don’ts is a post from: Executive Resume Branding   Part 5 – Insider Executive Resume Tips To Capture Attention and Land Interviews Have you ever wondered how a professional executive resume writer knows what to include in their clients’ resumes, what to exclude, and how to position the right information, in the right ways? This 5-part series will help you understand how to create an interview-generating, brand-reinforcing executive resume. Here’s what you learned in the first 4 parts of this series:…
  • Think Like an Executive Resume Branding Pro – Write Your Executive Resume

    Meg Guiseppi
    2 Jul 2015 | 4:37 am
    Think Like an Executive Resume Branding Pro – Write Your Executive Resume is a post from: Executive Resume Branding   Part 4 – Pulling it All Together to Write Your Personally Branded Executive Resume If you’ve read the first 3 parts of this 5-part series, you should be well on your way with the information-mining process to create your executive resume. Today, I’ll show you how to strategize all the information you’ve amassed, pare down and pull out the pieces that will most resonate with your target employers, and actually compose your executive resume. If you’re just…
  • Think Like an Executive Resume Branding Pro – Build Your Personal Brand

    Meg Guiseppi
    18 Jun 2015 | 3:35 am
    Think Like an Executive Resume Branding Pro – Build Your Personal Brand is a post from: Executive Resume Branding Part 3 – Differentiate Your Unique Value Proposition and Build Personal Brand Content To help you prepare to write an executive resume that will help you compete in today’s job market — or help you collaborate with a professional resume writer — I’ve written this 5-part series, from my insider’s perspective. Today I’m focusing on the steps you’ll take to define and communicate your personal brand, or unique promise of value to your target employers. Catch…
  • Think Like an Executive Resume Branding Pro – What Is Personal Branding … Really?

    Meg Guiseppi
    4 Jun 2015 | 4:44 am
    Think Like an Executive Resume Branding Pro – What Is Personal Branding … Really? is a post from: Executive Resume Branding Part 2 – What Personal Branding Is and Is NOT My mission in this 5-part series is to help you get inside the head of a personal branding strategist and professional executive resume writer. In Part 1, you learned about the first critical steps in writing your executive resume – targeting and researching for the “hidden job market”. Today, I’ll discuss the next step – understanding personal branding. Here’s how I’ll wrap up the series: Part 3 –…
  • 5 Toxic Beliefs That Can Derail Your Executive Job Search

    Meg Guiseppi
    20 May 2015 | 3:42 am
    5 Toxic Beliefs That Can Derail Your Executive Job Search is a post from: Executive Resume Branding   Landing a great-fit executive job today – that is, one that mutually benefits both you, the job seeker, and the employer – does not work the way it did even a few years ago. With more qualified candidates often competing for fewer jobs, and the impact of the digital age, job search requires focus, hard work, and new strategies. Because many of them haven’t been in the job market since everything changed, the c-suite job seekers I encounter either expect all the old ways to…
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    SimpliFlying

  • It’s the inside of the airline brand that matters – Lessons from Stealth Starbucks

    Shashank Nigam
    30 Jul 2015 | 4:01 pm
    A few weeks ago, I walked into a random coffee store in Seattle, called the 15th Ave E Coffee and Tea. The menu looked liked the usual corner coffee shop’s — and the coffee tasted good. As I was walking out of the shop, I saw that the front door had a little inscription, “Inspired by Starbucks”. I was intrigued, as nowhere in the coffee shop did I see the usual “We proudly brew Starbucks” sign, and everything seemed very independent indeed. Stealth Starbucks When I got back to office, I Googled the location and learnt that it was a location that had…
  • How Airlines Can Benefit From Personalised Marketing — and How They Can Get Started Today

    Vishal Mehra
    27 Jul 2015 | 8:18 pm
    “When everyone is special, no one is” were the closing words for my recent article on TAM’s Ownboard initiative. It stayed with me as I increasingly mulled over why, when every other industry is focusing on making consumers feel special, the airline business struggles (or is unwilling) to do the same. As I started poring through data and research, the first instance of personalised airline marketing came way back in the 1960s when United Airlines ran a promotion called “Take Me Along”. It targeted businessmen to take their wives along with them on business trips — a…
  • How Paris Air Show Re-Energised B2B Aviation Marketing

    Shashank Nigam
    21 Jul 2015 | 11:00 am
    This post was originally published in the Airline Business Magazine, July 2015 issue. It is reproduced here with some modifications. Who would have thought that a video showing an airplane taking off could garner over ten million views on YouTube? But Boeing did just that, with a video showing the brand new Vietnam Airlines Boeing 787 Dreamliner aircraft taking off at a very steep angle. The video was filmed as the 787 test pilots practiced their moves ahead of the Paris Air Show 2015. While camera angles were well thought out, it was the timing of the video release that made it work. The…
  • TAM Airlines’ Ownboard Magazine Delivers a Personalised Copy to Each Passenger

    Vishal Mehra
    6 Jul 2015 | 3:13 pm
    Do you remember the last time you read an in-flight magazine? No, flipping through it while the aircraft is taxing towards the runway or taking off, does not count. I certainly do not remember doing much more than that. In the age of tablets and smartphones, a connected traveler would barely take out time to go through a magazine that would often have generic and run-of-the-mill content. And that’s what bothered Brazilian carrier, TAM Airlines. They found less than 11% of their passengers remembered what they read on-board. Worse still, passengers spent less than 3% of their time…
  • [Presentation] 5 Ways HR Can Lead Airline Brands into the Age of the Connected Traveller

    Shubhodeep Pal
    29 Jun 2015 | 4:31 am
    Last week, I had the pleasure of presenting at the APDC (Airline Personnel Directors’ Council) Annual Conference in Singapore. In a closed-room setting with some of the most senior “People Managers” in the industry, I delved into why — in the Age of the Connected Traveller — HR should no longer be looked at as a cost-centre. Instead, drawing upon industry observations and insights, I argued that HR can significantly affect innovation and productivity at airlines. The five key points I made were: New digital tools and a connected world offer the opportunity for…
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    Unbound Edition

  • Why Luxury Brands Are Embracing Open Innovation

    Davis Brand Capital
    31 Jul 2015 | 6:36 am
    Traditionally, getting a competitive edge required innovating through research and development, being the first to market and ensuring strong IP protection. Open innovation, on the other hand, assumes a more collaborative, and outward-looking approach. Several factors have led to rise of open innovation and the erosion of ‘closed’ innovation – the mobility and availability of highly educated people have increased, so large volumes of knowledge exist outside the research centres of large companies and an increase in venture capital activity and licensing opportunities brings new…
  • Calvin Klein Just Released Its Most Suggestive Campaign Ever

    Davis Brand Capital
    31 Jul 2015 | 6:36 am
    Calvin Klein is no stranger to controversial and provocative advertising campaigns. The retailer is taking it up a notch and centering its newest fall 2015 denim campaign on ‘sexting’ and hookup culture. Shot by acclaimed fashion photographer Mario Sorrenti, the campaign depicts models strewn in provocative positions. The images have text screenshots stamped on them depicting erotic conversations centered on hooking up.
  • Internet Of Things Is Changing Marketing In Profound Ways – Are You Ready?

    Davis Brand Capital
    31 Jul 2015 | 6:33 am
    Over a few short years, the Internet of Things (IoT) has morphed from a futuristic concept into reality. A growing array of devices and systems–smartphones,beacons, RFID, POS terminals, and smart homes and businesses–generate new connection points and new data points. They change the stakes in profound ways.
  • Dannon and Starbucks Launch Evolution Fresh Greek Yogurt

    Davis Brand Capital
    31 Jul 2015 | 6:19 am
    Merchandising space in the typical Starbucks is getting ever more crowded, with all the new foods and beverages the chain is adding. And the yogurt section in most US supermarkets has become choked with hundreds of SKUs as the nation’s appetite for the healthy snack continues to close ground on the levels long seen in Europe. But that’s no matter for new Evolution Fresh Fruit on the Bottom Greek Yogurt Inspired by Dannon, which is made by the leading US yogurt maker and the Starbucks-owned producer of cold-pressed, high pressure processed juices.
  • KFC’s New Digital Chicken Bucket Prints Photos Of Your Chicken-Related Memories

    Davis Brand Capital
    31 Jul 2015 | 6:15 am
    The humble and iconic paper bucket of chicken is being remade for the digital age. KFC is taking its chicken bucket technology to a whole new level that suits the social media age of selfies and instant gratification. The fast food giant is celebrating its 60th anniversary in Canada with a special edition container that doubles as a bluetooth photo printer. The inexplicable gadget seems to be currently in very short supply, but the creators told Adweek that they may consider handing out a limited number to the public.
 
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    WordPress.com News

  • WordPressers Making a Splash

    Ben Huberman
    29 Jul 2015 | 9:00 am
    We read hundreds of blogs and websites every day, from up-and-coming voices and established pros alike. We love visiting those sites on WordPress.com, but it’s just as rewarding to see other platforms embrace the work of writers, journalists, and artists who regularly publish here, introducing it to new audiences. Here’s a selection of WordPress.com bloggers who recently made a splash. A mathematician at work Terry Tao is a veteran blogger, publishing prolifically on his site since 2007. He also happens to be a Fields Medal recipient and one of the leading mathematicians…
  • August in Blogging U: Blogging 101

    Michelle W.
    28 Jul 2015 | 9:00 am
    Have you just started blogging (welcome!), or are you looking to breathe new life into a blogging habit that’s fallen by the wayside? Blogging U. is a great way to get on track, with bite-size assignments, a supportive community, and staff to support you. This August, we’re offering Blogging 101— and registration is now open! Blogging 101: Zero to Hero — August 3 – 21 Blogging 101 is three weeks of bite-size blogging assignments that take you from “Blog?” to “Blog!” Every weekday, you’ll get a new assignment to help you publish a post, customize your…
  • New Themes: Libretto, Lovecraft, and Publication

    sarah semark
    23 Jul 2015 | 9:00 am
    Happy Theme Thursday! Today we’re introducing three new free themes to our collection: Libretto, Lovecraft, and Publication. Libretto Featuring big, bold drop caps and oversized images, Libretto is ideal for showcasing longform writing or stunning imagery. Its classic design and typographic details will give your blog a sophisticated, elegant look. Fully responsive, the theme adapts easily to tablets and other mobile devices, ensuring that your content is easy to see. Libretto is a fork of Readly, originally designed by WPShower. Get to know Libretto in the Theme Showcase, or give it a…
  • Four Food Blogs to Follow Now

    Krista
    15 Jul 2015 | 9:00 am
    From sweet to savory, these four fantastic food blogs will satisfy your appetite. If you enjoy eating (and who doesn’t?!), check them out and follow them in your Reader so you won’t miss a dish. The Dinner Party Collective The Dinner Party Collective is a collaborative blog dedicated to “reinvigorating the delicious lost art of dinner parties.” The DPC features seasonal full-course menus, photos, and recipes from apéritifs to dessert (complete with wine pairings, no less!) ideal for dinner groups of six to eight. Blogger Margot leads an international troupe of food and wine lovers…
  • Reader Refresh

    Ben Lowery
    13 Jul 2015 | 10:19 am
    Today, we’re proud to present an improved version of the WordPress.com Reader. We’ve made the Reader faster, with shorter load times and smoother scrolling. We’ve also improved the way we display posts, so you can now see the highlights of each story at a glance. The new interface works just as well on a mobile device as it does on your computer, so it’s simpler and faster for you to catch up on blogs while on the go. Keeping track of recent posts from the blogs and sites you follow is now both easier and more fun. Our new cards — which preview each post’s…
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    Exigomarketing

  • 7-Eleven’s home delivery

    Rupert
    24 Jul 2015 | 12:51 am
    I have spent the last 3 days in Tokyo. It is not the most pleasant time of year to enjoy the capital city, buildings are “cooled” to 28 degs and much of the subway does not have aircon. Still I enjoy to get out and walk a bit around the neighbourhood after a day of meetings and spotted these cute, home delivery vehicles from 7-Eleven. It is an initiative to grow sales amongst the older population.
  • Wanted! The search for new customers in men’s grooming

    Rupert
    8 Jul 2015 | 3:56 am
    Korea is king of the hill and a key regional trend setter in the men’s skin care market estimated to be worth over USD550m. China’s market is a similar size, whilst Japan’s is around USD300m. Add in shavers and accessories and the market size is five times larger. The male toiletry category comprises several segments including shampoos, the largest segment with around 32% share (Japan numbers), followed by hair tonics with 24%. Styling agents, facial and body creams make up the rest. Thus far growth in men’s skincare has been double digits. Recent hot summers have fuelled an increased…
  • Craft beers campai to cool Japan’s thirst!

    Rupert
    21 Jun 2015 | 7:17 pm
    Japan’s beer market has never been groggier. In 2003 sales were over 500 million cases but this year will slip to around 420 million. Kirin has been the biggest loser, in the 1980s its share was 60% but today is around 35%. Whilst some of the slumber can be attributed to demographics, there is also an argument that the distribution and retail stranglehold of the 4 big domestic breweries has inhibited innovation, both from other domestic companies and international brands. According to the Teikoku Databank, there are actually over 150 Japanese domestic, regional, craft breweries. Admittedly…
  • Health and Beauty Foods in Japan

    Rupert
    15 Jun 2015 | 12:55 am
    I’ve just uploaded a new slideshare presentation about health & beauty foods in Japan. This is a large market (USD24b) with significant growth prospects domestically and internationally. Enjoy! An introduction to marketing health & beauty foods in Japan from Export and Expand: A practical guide to International growth
  • Reaching new markets with innovative rice technology

    Rupert
    5 Jun 2015 | 12:04 am
    Rice plays an important dietary and cultural role in Asia, where 90% of global consumption occurs. However changing lifestyles and habits have seen per capita consumption decline in some of the larger and richer countries. In mainland China per capita consumption now averages 83kg down nearly 10kg in the space of a decade, in Hong Kong per capita consumption is half of the mainland. In Japan it is just over 60kg and has been continuously dropping for many years.   Rice is a key item in the current TPP negotiations and further import liberalisation seems inevitable. Japan’s reformist…
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    Communication Strategy Group

  • Arthur Germain quoted in Newsday article on brand recognition

    Arthur Germain
    6 Jul 2015 | 7:38 am
    Communication Strategy Group Principal & Chief Brandteller Arthur Germain was quoted by Newsday Small Business Editor Jamie Herzlich discussing how to boost brand recognition in your marketing niche. Germain recommends networking, speaking and public relations efforts to raise brand awareness. The article, Brand recognition in your market niche is available online. The post Arthur Germain quoted in Newsday article on brand recognition appeared first on Communication Strategy Group.
  • Arthur Germain interviewed by LI News Radio about HIA-LI 27th Annual Trade Show and Conference

    Arthur Germain
    26 May 2015 | 2:01 pm
    The post Arthur Germain interviewed by LI News Radio about HIA-LI 27th Annual Trade Show and Conference appeared first on Communication Strategy Group.
  • Communication Strategy Group principal and chief Brandteller quoted in new business writing book

    Arthur Germain
    26 May 2015 | 9:21 am
    How do you author a successful book about business writing? You interview working professionals for their commentary and perspective. Arthur Germain, principal and chief Brandteller of Communication Strategy Group, a brand storytelling agency, is one professional quoted in a brand new book by author and Public Relations professor Natalie Canavor. The new publication Business Writing Today: A Practical Guide (Second Edition) quotes Germain and other professionals discussing ways to make a story jump and come alive on the page. Germain discusses his focus on brand storytelling or…
  • How to design the perfect business logo (infographic)

    Arthur Germain
    13 May 2015 | 1:17 pm
    The folks at CompanyFolders have created a great infographic detailing “The Recipe for a Perfect Logo” (below). I like the way it is sliced it down to a few specific actions that you must take: Be enticing Be unique Be timeless Be new (even though this seems to contradict the last item, they are saying “Be Bold”) Be simple Be consistent Be adaptable In fact, I would go so far as to say that these really mirror very well my guidance for building your brand story, what we call the Seven Steps to Brandtelling Success: Make it Desirable. Make it Clear. Make it Relevant.
  • Communication Strategy Group Brings Marketing-as-a-Service to Long Island

    Arthur Germain
    23 Apr 2015 | 7:38 am
    Brand Storytelling Agency to Showcase Subscription-Based Marketing Model at Regional Business-to-Business (B2B) Events; Strictly Business Trade Show, Tuesday, May 5 & HIA-LI Annual Business Trade Show and Conference, Thursday, May 21 SMITHTOWN, N.Y., April 23, 2015 /PRNewswire/ — Long Island business owners and executives will have the opportunity to learn about a new and affordable marketing service next month when Communication Strategy Group (communicationstrategygroup.com), a brand storytelling agency, showcases its new subscription marketing services during two B2B events. The…
 
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    Storytelling Brands

  • More on Neuroscience

    Mark
    22 Jul 2015 | 2:35 pm
    http://www.neurokarmaproject.com/anxiety/banishanxiety/ Nice article explaining more of the neuroscience of happiness and success.
  • Feeling The Story

    Mark
    19 Jun 2015 | 5:13 am
    Sometimes its difficult for people to understand the ubiquitous nature of stories. Why do we like them so much and why are there so may similar stories across the world? When you look at the development of language it is very cultural and distinct in different regions of the world. Language is a learnt experience. … Continue reading Feeling The Story
  • Dog’s Life A Story of Meaningful Change Living with COPD

    Mark
    9 May 2015 | 1:20 am
    I’m proud to have created this short animation with Make Believe UK. Its now being used by the COPD Foundation to explain what living with COPD is like to people and those around them. It’s the story of a dog called Harry and his owner who has COPD. It conveys the message that even small … Continue reading Dog’s Life A Story of Meaningful Change Living with COPD
  • Stories Inside Healthcare

    Mark
    10 Mar 2015 | 5:02 am
    Acute and chronic illnesses should be thought differently. Especially in chronic conditions Storytelling may aid the goals and path of therapy.
  • Myth

    Mark
    20 Jul 2014 | 10:20 am
    “Myth is the public dream and the dream is the private myth. J Campbell
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    GIRVIN | Strategic Branding Blog

  • IS IT BIG ENOUGH?

    Tim
    30 Jul 2015 | 11:30 am
    SIGNAGE, MESSAGING, SCALE AND BEAUTY. I’m not saying that we’ve not designed massive signage. We have, we’ve created signing that can be seen for miles. Yes, Vegas. And other places. But what I admire are more elegantly restrained solutions. What one might think are delicately disposed solutions imply a more quiet encounter — not loud, but soft. Street-fitted — designed for intimacy. In the journey of guests, experiencers, customers there is a perimeter of visibility — the point might be, how hard to push the story and what of the intimation of discovery. Moments in momento. Brand…
  • The Labyrinth of Being

    Tim
    28 Jul 2015 | 10:00 am
    Design explorations, teaching and creativity We know what we know by virtue of where we have been, and what we recall of that pathway. As designers and creatives, everything comes from journey. It’s where we’ve been and where we’re going. There are symbols that are laid before us, and either we know how to read them, or we pass them by, unseeing. A symbol is founded on the premise of something that is thrown or cast together. Symbolum, in one of the later, Medieval implications of the word, is a statement of “creed, token, a mark — and backwards to the more ancient Greek…
  • What Are You Looking For?

    Tim
    23 Jul 2015 | 11:00 am
    The Quest for Knowing In a manner, we’re all trying to know more. And you are what you know. You shall be what you shall be, as you make your way. When it comes to the pathway of design, we forget about human-ness, the conditions of our sensuality. Finding the creative garland of journeys, learnings and experiences, it is a tendril of discovery. Working: design, brandspace, creative work that voyage will be in the place of mind, meaning, memory and the gathering of what has been, and what shall be — the quest for brandspirit, heart, soulfulness, the legacy of what they are, what they…
  • Going Deeper

    Tim
    8 Jul 2015 | 10:00 am
    Spelunking Brands There is a patterning that one can see in caves, the geolocational strata, stones, layers, sediments, ice, water, rivers and concretions — as an explorer of caves, it’s kind of like mountaineering inside mountains — interior alpinism, as in the adaptation to the vertical environment, but in the dark. As an outsider — strategist or designer, you’re working on understanding the challenges of a business and its structure, architecture, messaging and storytelling, skins and UX, forms and surfaces, UI and navigational strategies — and its symbolism. The symbolism of a…
  • FOCUS | CLARITY | PERCEPTION

    Tim
    1 Jul 2015 | 9:00 am
    WATCHING, LISTENING, ATTUNEMENT In the intertwining of life, work and brand, there are keys to actualization and mobilization. In my experience, the notion of attention and focus are at the heart of how people either reach-out, or reach-in — it’s how the exchange works. In a conversation, one is listening, or failing to pay attention — eyes wander, posture dissolves, stance fails a commitment to engage. People lean-in if they’re listening, and they lean away of they’re not. Leaning and listening are aligned — they suggest the notion of engaging by committing in the posture and…
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    Sparks

  • An amazing example of healthcare marketing activation

    Eric Brody
    31 Jul 2015 | 7:24 am
    Our work should provoke some kind of action. It should make people feel something, do something, see something in a new light. Help them solve a problem beyond what they can do on their own. Ideally, in ways that are both simple and practical. Which moves them forward, moves brands...
  • Trajectory’s Favorite Things: Brand Edition #2

    Michelle Zarella
    30 Jul 2015 | 6:06 am
    Do you ever get a warm, fuzzy feeling when thinking about your favorite brands? You’re not alone. As a brand strategy and activation firm focused on healthcare, personal care, wellness and lifestyle, our team members are obsessed about brands that cross these categories. From a personal story that you’re drawn to, to...
  • Hospital marketing: from volume to value

    Eric Brody
    29 Jul 2015 | 8:36 am
    The evolution in the health care delivery model to value-based reimbursement means an emphasis on improving quality and the cost efficiencies of care.  This translates to healthcare providers actually having to compete on value, like most other consumer-based industries.  At the same time, new retail and technology competitors are shattering...
  • Trajectory’s Favorite Things: Brand Edition

    Michelle Zarella
    16 Jul 2015 | 11:15 am
    Do you ever get a warm, fuzzy feeling when thinking about your favorite brands? You’re not alone. As a brand strategy and activation firm focused on healthcare, personal care, wellness and lifestyle, our team members are brand obsessed. From a personal story that you’re drawn to, to packaging that simply and...
  • Now Trending: Adventure Lifestyle Brands

    Michelle Zarella
    6 Jul 2015 | 5:24 pm
    How can you get away from it all, while still being connected? Tech has taken over. Preparing for a hike (like I did this past weekend), you’re more likely to see someone glued to their phone, than studying a map of a trail. In a world where we rely on...
 
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    Executive Career Brand

  • How Important Are Thank You Notes in Executive Job Search?

    Meg Guiseppi
    27 Jul 2015 | 3:15 am
    Job seekers these days seem to pay less attention to good manners and etiquette through the job search process  . . . Which makes these positive qualities an even more powerful asset to those who always display them. People with particularly good manners stand out above those who don’t bother or never really learned how. Here’s a piece of advice to job seekers at every level – from the c-suite to entry-level: Buy a few boxes of quality thank notes and plenty of postage stamps, and start using them regularly. Yes, I mean good old-fashioned paper note cards. Savvy job seekers send…
  • Deadly LinkedIn Mistake: No Professional Photo

    Meg Guiseppi
    13 Jul 2015 | 5:20 am
      When I first viewed the LinkedIn profile of a recent client (a CFO job seeker), I knew something was fishy. A dashing 30-something man was smiling at me with perfect teeth, perfect hair, and a perfectly chiseled face. Based on his career history, I knew my client had to be around 50. He obviously used a stock photo. Sure enough, he told me he and some colleagues thought it would be fun to put up this misleading photo. What he didn’t realize was that when I Googled his name – which executive recruiters and employers were sure to do as well – real photos of him came up in various…
  • 10 Steps to Executive Job Search Success

    Meg Guiseppi
    29 Jun 2015 | 3:13 am
    Many of the c-suite and senior-level executives I work with haven’t faced a job search in 5, 10 or even 15 years or more. If they’ve changed jobs over that time, they were sought after by executive recruiters and managed to circumvent the job search process. They’ve been fortunate. As we all know, things can change in an instant. They can be let go without warning. Or they can suddenly find themselves living with the threat of a lay off. And there are those who truly have job security, at least for the time being, but are dissatisfied with their job or their company. They’re anxious…
  • Dare to Express Your True Personal Brand

    Meg Guiseppi
    22 Jun 2015 | 3:11 am
    “Why fit in when you were born to stand out?” — Dr. Seuss My c-suite and senior-level executive clients work hard with me through my personal branding and job search readiness process. They’re eager to open up and dig deep so that I can differentiate their unique ROI in their LinkedIn profiles, resumes, biographies, etc., and position them as a great fit for the employers they’re targeting. They see the value of the process, and are thrilled with the final results of all their hard work – personal marketing materials that get to the meat of who they truly are, and make them…
  • 5 Reasons Your LinkedIn Profile Isn’t Working

    Meg Guiseppi
    15 Jun 2015 | 4:34 am
    LinkedIn is an excellent tool for both passive and proactive executive job search. By that I mean, if you do nothing more than create a fully fleshed out profile with the right information, in the right places, you’re way ahead of the game. It will sit there working for you, without you lifting a finger, except to respond to InMails and requests to connect. But, when you’re in networking and job search mode, you need to make use of the LinkedIn “active” features that help you connect and stay top-of-mind with people, and demonstrate your thought leadership and subject matter…
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    Marsdorian.com

  • 3 New Lessons I’ve Learned From Self-publishing My 3rd Book

    MarsDorian
    22 Jul 2015 | 9:53 am
    Getting a book into the world is really like delivering a baby. You care 24/7 for it, make sure it gets the best treatment and then you punch it for not performing well. Now seriously. I’ve just released my 3rd novel, a space opera called Fear The Liberator. Thanks to my email list, the book’s doing better than the first since I have already 7 person reviewing it on launching day. Doesn’t sound much, but seven good reviews are sooo much better than zero. Y’know, social proof and all. Now to be honest, my first two books flopped, partly because I didn’t have any…
  • 3 Major Storytelling Lessons from Game Of Thrones’ Devastating Season Finale

    MarsDorian
    16 Jun 2015 | 1:55 pm
    When I checked my Twitter feed a few days ago, I found it flooded with pissed-off tweets about the last episode of Game of Throne’s fifth season. Watchers wrote angry blog posts, took their rage to the social media platforms and announced their boycott. Seriously, the intense finale episode has proved that even in its fifth season, Game of Thrones knows how to ruffle feathers. If you think you’re know where this story is going, buckle up and crash into uncertainty. I want to share with you the 3 major story lessons from this greeeeat series. Trigger warning for the perpetually…
  • 3 Unusual Ways to Become a Better Storyteller

    MarsDorian
    3 Jun 2015 | 11:29 am
    Storytelling is one of the most useful skills in today’s world. You don’t have to be a drunk fuddy-duddy snoring in the recliner, starting with… “When I was your age, I already had two kids and used to….zzzzzzzz.” Nope. Whether you’re pitching yourself and your idea, marketing a service or writing a sci-fi book with war hipsters, storytelling is THE skill to sell. But how to learn it the best way? Countless books have been written, countless samey samey advice has been tossed out. Let me enrich your arsenal with my personal storytelling tips……
  • Learn From My 6 Stupid Self-Publishing Mistakes

    MarsDorian
    6 May 2015 | 12:10 pm
    Some indie authors write their debut book and it sells like starcakes. Their Amazon rank shoots up the stratosphere and makes lots of starbucks. The author’s eyes go bling bling, and I’m thinking: if they can do it, I can do it. And I can do it better. Maybe, maybe not. I’ve got two books out and a third in the launch pod. My sales are so low I can’t even pay my internet flatrate. You see my Amazon report and want to pity-throw food stamps at me. Thank tech I’m still doing my full-time illustration work. Still, writing is my passion, so I continue shipping new books and keep…
  • You May Hate These Bloggers, But They Create Raving Fans

    MarsDorian
    15 Apr 2015 | 1:17 pm
    Ever heard of the saying “Substance over style?” Yeah, me too, right before the ice age killed all the dinosaurs. Seriously, that term is so geocities it belongs to the web grave together with pure HTML websites and sprite images. Here’s where I’m coming from: A few years ago, when I was infected with the blogging virus, the pro talk was all about creating evergreen content. You may know the spiel: Write 2-3K long, information-infested how-to articles that could withstand the sands of time. It’s what the blogging masters said, and maybe that was true in that age. But…
 
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    FeverBee

  • Brain-Eating Amoeba In The Water Supply

    Richard Millington
    30 Jul 2015 | 2:15 pm
    My wife and I spent last week in New Orleans. At one restaurant the waiter (too) calmly informed us there were brain-eating amoeba in the water supply and we would have to order bottled water. This wasn’t far from the truth. There was infectious Amoeba in the water supply which was was dangerous if it went up your nose into the brain. I’m stuck by the power of the imagery in making the message spread. If you want a message to spread among your group, you have turn it into an image. Clearly ‘brain eating amoeba‘ is more powerful than amoeba or infectious cells.
  • Going Beyond Thank You, Changing Member Behaviour

    Richard Millington
    29 Jul 2015 | 9:35 am
    Every time a member makes makes a great contribution to any type of social group, you have an incredible opportunity to increase the quantity and quality of future contributions. Too often, we thank them. Gratitude is nice. It feels good. They might appreciate the gratitude – but it doesn’t change their behaviour or encourage future contributions. Worse still, if your thank you feels forced, generic, or is similar to a message you’ve used for a member who has made a far poorer contribution, you will reduce the likelihood of that member making more or better contributions…
  • Why Your Community Isn’t Growing (And How To Get Unstuck)

    Richard Millington
    27 Jul 2015 | 9:45 am
    When you first begin to manage any online community, your day probably involves posting discussions, replying to posts, creating content, and welcoming new members. That’s logical for an inception/establishment stage group. This is what brings a new community to life. However, if you’re still doing this a year later, you’ve become stuck. You’re probably stuck if: New members are joining, but the number of active members is consistent. New discussions are being posted, but the level of activity isn’t growing. You haven’t seen any big wins in the group. A…
  • The Unfortunate Business of Lying To Members Every Day

    Richard Millington
    24 Jul 2015 | 11:10 am
    Last year we worked with a community manager in the most dire of situations. Her product was bad, they couldn’t fix it, and the community of customers was furious. They complained in the customer community. The company decided to stop participating there, essentially banning the community manager from her own community. You’re going to be doing this work for a while. Your reputation is going to rise and fall with your successes and failures. I know community managers still riding a wave of goodwill after developing a successful community from years ago. Here’s the problem.
  • Keynote At HigherLogic Super Forum (Oct 21 – 22)

    Richard Millington
    22 Jul 2015 | 10:19 pm
    There are many reasons to host an event. The best is when you have something urgent issue to discuss (usually a problem to tackle). The best events either create common knowledge between members or bring new expertise into the field. I’m happy to announce I’ll be a keynote speaker at this year’s HigherLogic’s Super Forum event in Washington DC this October. The goal is to bring a new world of proven psychology into an association space filled with a terrific number of online communities. I’m going to highlight how we can use an array of insights to increase…
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    Beneath the Brand RSS News Feed

  • User-Generated Social Media is Changing the Game for Sports Brands

    Paige Brooks Briggs
    31 Jul 7859 | 6:37 am
    Summary: Fans are now running the game &mdash; on social media, that is. With everyone's day-to-day lives immersed in social media, it is no wonder that sports marketing has made some major changes. Even big corporations and powerhouses like Red Bull and ESPN are focusing more on social media geared towards fans.
  • The Volvo Brand is Synonymous With Safety

    Cindy Wendland
    31 Jul 7052 | 6:37 am
    Summary: When you think of Volvo, do you think of a safe car? They have done a great job over the years making the name Volvo synonymous with safety. So, it is a natural extension for them to develop a new child car seat that is safe and built into their car. The Volvo concept car has a child car seat built into the front seat.
  • I.N.C. Clothing at Macy’s is Our Staple

    Cindy Wendland
    31 Jul 3184 | 6:37 am
    Summary: Our favorite brand at Macy&rsquo;s turned out to be their private label brand. &ldquo;I.N.C. International Concepts is a lifestyle brand that brings runway-inspired fashion, accessories, handbags, bedding and bath essentials to style-minded consumers.&rdquo; We like being grouped in the style-minded consumer category, but had no idea the cool brand we enjoy wearing is Macy&rsquo;s creation.
  • Get Down with thredUP

    Justine Huffman
    31 Jul 2378 | 6:37 am
    Summary: thredUP is an online pre-owned clothing shop for women and children, headquartered at the home of the Golden Gate Bridge. Founded in 2009, thredUP aims to provide superb second-hand attire by popular brands, while saving people time and money, along with the planet. The company wants you to be green while saving green in the process! The practice of selling recycled clothing decreases the use of textile factory output...
  • Magnetic Art: Affordable Redecorating

    Cindy Wendland
    31 Jul 2015 | 6:11 am
    Summary: Homeowners and renters &mdash; take note! Now you can update your kitchen for 90% less than buying new by evolving your appliances. We were looking at small kitchen ideas on Pinterest and learned about Appliance Art. They offer covers, panels, and film to allow you to change the surface and look of your kitchen appliances...
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    Deep Ad Thoughts

  • A Day In The Life of an Intern

    Kellie Elmerraji
    28 Jul 2015 | 7:12 am
    Interns get to do a little bit of everything. Our summer intern, Kelly, spends her time blogging, managing social media and eating candy! Here is a >> The post A Day In The Life of an Intern... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • This new burger brand is made just for you.

    Anna Forbes
    22 Jul 2015 | 8:45 am
    Who doesn’t love a good burger? So juicy. So delicious. The problem is, burger joints are popping up everywhere these days (one is even called >> The post This new burger brand is made just... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Top 3 Ad Campaigns During Shark Week 2015

    Kellie Elmerraji
    16 Jul 2015 | 5:41 am
    Sniff. Sniff. Shark Week’s over and I’m still crying about it. To make it better, I thought we could take a look back at a >> The post Top 3 Ad Campaigns During Shark Week 2015 appeared... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Top Advertising Books Everyone Should Read

    Darren Easton
    26 Jun 2015 | 9:48 am
    There are a slew of “new media” marketing books out there. Before you read how to market on Facebook, build a brand on twitter or >> The post Top Advertising Books Everyone Should Read... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Be Near Me – The Benefits of Local Business Advertising

    Christina Drews-Leonard
    17 Jun 2015 | 9:28 am
    Improve your local organic search results – Claim and update important local business listings like Yelp and Google Business. Use a local number and remember >> The post Be Near Me –... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
 
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    Dwayne Flinchum

  • Private Foundations Sharpen Their Brands, Core Messaging, and Communications

    admin
    28 Jul 2015 | 8:17 am
    Progress reports. Annual reports. Grantee communications. Media relations. The world of private, nonprofit branding is a unique area of strategic communications with its own distinct set of needs and marketing language. In fact, the word “marketing” is not always considered a relevant term in meetings with executive managers of cause-based organizations. With such a finite number of constituents comprising what is generally known to be a small base of audiences, “strategic communications” would be the more appropriate way to refer to our work for these revered institutions.
  • The Power of Event Marketing

    admin
    8 Jun 2015 | 7:50 am
    It’s difficult to conduct a marketing meeting these days without the discussion turning to integrated, 360-degree programs. Optimizing all products and tools deployed across multiple channels is clearly the delicate, complex balance that we seek, but in our offices lately, we’ve been noticing and discussing the distinctive power of events. With so much attention turned to digital — almost blindly so, it would appear at times — an annual conference presents us all with the opportunity that the Internet will never afford, no matter how many technological advances are made: The power of…
  • Dancing With the Genie (or The Ongoing Plight of the Omnipresent Media Brand)

    admin
    2 Mar 2015 | 9:59 am
    The New York Times recently debuted its re-launched weekly magazine with the February 22 edition of the paper. Besides the usual self-aggrandizing about the new typefaces, columns, departments, and paper stock, the publication presented a compelling statement about its multichannel strategy on page 44 titled, “Beyond the Page.” If the title sounds like a Harvard Business Review whitepaper, it’s a vision statement that all publishers aspire to — and which is easier said than done. The perfect recipe is content distribution through print, website, daily emails to mobile, podcasts,…
  • For the Right Audience, a Print Redux

    admin
    25 Feb 2015 | 8:11 am
    We like to say that we’re “media-agnostic,” meaning that we are open to whatever strategy and channel works most effectively. Depending on the audience needs, printed thought leadership may be an important component of a larger, 360-degree, integrated content marketing program. Such is the case with Evercore Wealth Management, which publishes Independent Thinking four times annually. Our team redesigned the publication in 2014 and through a partnership with the client organization, continues to design and produce each edition. The publication is but one part of a system of content being…
  • Case Study: Burford Capital

    admin
    3 Feb 2015 | 6:43 pm
    In 2014, our group led a strategic redesign of the flagship website for Burford Capital, a legal financing firm that helps clients with business risk solutions and funding for corporate litigation. The site was just recently launched, reflecting a culmination of many months of work in research, planning, design, and development by IridiumGroup and the client team. A phase of stakeholder interviews shared insights into the company’s strategic goals, audiences, communications and channels, brand image, competitive set, and content needs of the site. A proposed navigation, site structure,…
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    Silvia Pencak

  • How To Run Great Event

    Silvia Pencak
    28 Jul 2015 | 1:04 am
    Past couple weeks were very busy as I was part of a large event for over 280 children. As I’m wrapping things up, going through evaluation forms and mapping up necessary changes for next year, I had an idea… there might be others out there who can benefit from what I’ve learned during this event. If this is you, pay attention as this might transform your upcoming events. 1. Build a great team The bigger the event to lower the chances that you can pull it off on your own. Everything is easier with a great team. I strongly suggest that you meet with your team often and early…
  • Top 5 Productivity Apps for Beach Lifestyle

    Silvia Pencak
    15 Jun 2015 | 1:04 am
    I’m passionate about productivity and performance. With my plate full I’m always looking for strategies, tools and other shortcuts to help me get more done in less time. At this time of my life, I’m incredibly thankful for technology. It enables me to run my business virtually and make bigger impact in the lives of individuals and teams around the globe. There are three types of people out there. First, those who don’t care about technology. These are the people who get by and choose not to stay current or get the most out of their potential. We all know people like…
  • How To Become a Great Leader

    Silvia Pencak
    8 Jun 2015 | 8:55 am
    What a great journey we had over the past couple weeks as we looked closely at 21 leadership laws. If you missed these series, you can catch up here. While you studied the laws at my blog, I had an honor of leading 20+ leaders on their journey to become better leaders in my Better Leadership Mastermind Program. We dove deep, evaluated our focus areas and next steps, took some serious action and I was incredibly happy to see some major progress. But let’s get back to you. While reviewing one law after another, you most likely found out that you are better in some than the others.
  • The Law of Legacy

    Silvia Pencak
    21 May 2015 | 7:30 am
    In this 21 part series, based on John Maxwell’s book The 21 Irrefutable Laws of Leadership, I’m taking you on a journey towards better leadership. I share with you my own leadership lessons and insights. As a John Maxwell Team Member I’ll be happy to offer you my complimentary training on the 21 Laws of Leadership for your team or organization. See the details below. Part 21 of 21: The Law of Legacy The Law of Legacy: A leader’s lasting value is measured by succession. ~ John C. Maxwell Our life on this earth is limited and what we do with it matters. One of the most important…
  • Money Mastery For Entrepreneurs

    Silvia Pencak
    19 May 2015 | 2:04 am
    Elena Forbes is a successful entrepreneur I had an honor to partner up with on multiple occasions. This time she invited me to participate in the 2015 Money Mastery For Entrepreneurs Telesummit. If you know me well, you’ll agree that I am not a financial expert. Yet, the angle she asked me to cover is very different from what you can read in most of the books on finances. In my interview I’ll be discussing my core competency, which is unique strengths and the role they play when it comes to creating your BEST results. Join me as I share why strategies others use when it comes to…
 
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    Professional Services Marketing Today

  • How to Use LinkedIn Showcase Pages to Connect With Your Audiences

    Kathy Dam
    31 Jul 2015 | 2:45 am
    You understand that social media marketing is important—and that LinkedIn is a great way for professional services providers to connect with prospects. In fact, it’s the social media network for business professionals. Remember that about 60% of your buyers are checking your firm out on social media before purchasing. And 75% of those prospects are looking you up on LinkedIn. But if you’re like many professional services firms, you have a range of service offerings and multiple audiences that you’re catering to. And when you’re promoting multiple services,…
  • Why Your Technology Services Firm Can’t Rely on Word-of-Mouth for New Business

    Nikki Poe
    30 Jul 2015 | 10:55 am
    As a technology services firm, you’re probably always looking for ways to acquire new clients. Although it’s not surprising that an existing relationship with a service provider is often the deciding factor for clients, too many firms are relying solely on word-of-mouth from current clients to bring in new business. Recent research from the Hinge Research Institute shows that 81.5 percent of professional services firms have received referrals from people they have never even worked with. This raises the question of how? By building an online brand that focuses on high visibility…
  • The Top 11 Mistakes Your B2B Website Should Avoid

    Renee Servinsky
    29 Jul 2015 | 2:05 am
    55 percent of readers stay on a web page for less than 15 seconds. That's not a lot of time to grab their attention. But it's critical you do. Your B2B website is a key component of how you sell your services to clients. It's often the first stop potential buyers make when evaluating your firm. Attracting a potential new client is hard work no matter what, so the last thing you want is to have your website turn those prospects away. Make your website work for you, not against you, by avoiding these 11 website mistakes: 1. Not having a responsive website. Internet usage on mobile…
  • 7 Strategies to Generate Better Accounting Leads

    Lee Frederiksen
    28 Jul 2015 | 1:34 am
    Why is it so challenging to generate qualified accounting leads? There are a couple of good reasons. First, accounting is a service that every business needs, so there is a lot of competition. And since many of the same accounting principles and skills apply across industries, many firms are competing for every company out there. Second, there are compliance requirements that force businesses to use certain services (audit and taxes, for starters), so there is a sense that if I must do it, at least I should try to minimize costs. The result is as inevitable as death. Accounting services…
  • Top 7 Referral Marketing Ideas for Professional Services Firms

    Lee Frederiksen
    27 Jul 2015 | 1:26 am
    Referrals are the centerpiece of most professional services firms’ marketing agendas. Everyone wants more of them. But wanting more referrals is not the same as getting more. How do you go about changing the odds in your favor? We’ve compiled our top 7 referral marketing ideas to help. But to make the most of these opportunities, it’s useful to understand how professional services referrals actually work today. Referral Marketing by the Numbers We know that generating more referrals was firms' top marketing initiative this year. So, most professional services firms know…
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    Aaker on Brands

  • What Brands Can Learn from Damien Hirst

    9 Jul 2015 | 12:00 am
    Observing brands in contemporary art can be instructive, especially for brands selling services or products that matter to them but have functional benefits that are hard to objectively value such as wine, financial advice, consulting and sometimes automobiles.Contemporary art, non-traditional art from 1970, can sell for incredible amounts, amounts that do not seem to be objectively merited. For example, a Damian Hirst mounted shark in the Metropolitan Museum of Art under the title “The physical impossibility of death in the mind of someone living” is said to be worth $12 million. There…
  • The Uniqlo and MoMA: A Partnership that Wins

    1 Jul 2015 | 12:00 am
    On May 3, 2013 Uniqlo became the exclusive, multi-year sponsor of the New York Museum of Modern Art’s Friday night program, which offers free admission in the evenings. Almost a year later in March of 2014, Uniqlo launched SPRZ NY (Surprise New York) in partnership with MoMA. Under SPRZ NY, Uniqlo puts artwork inspired by top contemporary artists such as Andy Warhol, Jean-Michel Basquiat, and Keith Haring on some 200 items that will sell from $6 to $50. Some of the artists, including Ryan McGinness, will personally design clothing items based on their works hanging in the museum. It’s…
  • Google: Talent Trumps Experience

    18 Jun 2015 | 12:00 am
    Google is undoubtedly one of the most amazing success stories of our time, with a market cap of over 365 billion making it one of the top three or four most valuable firms in the world. How did they do it?The book, Google: How Google Works by Eric Schmidt and Jonathan Rosenberg provides several explanations behind their story, but I was struck by Google’s rather unique perspective on people.When hiring, training and promoting people, most managers in most firms focus on finding, leveraging or developing relevant experience. It dominates from the hiring interview to career management. Not at…
  • The 3 Most Influential Branding Books Still Influencing Today

    20 May 2015 | 12:00 am
    Three books, all written over a half century ago and published within a three year period in the mid-sixties, may have influenced my thinking with respect to marketing and branding strategy more than any other books written since. The authors are Peter Drucker, Ted Levitt, and Alfred Sloan.Managing for Results, by Peter DruckerIn my view, this is the best single book on management in the market, and it’s still remarkably relevant today. The book states that executives should exploit opportunities rather than solve problems, and then allocate resources accordingly. It really paved the way…
  • Framing Your Subcategory: Lessons from a Linguist

    7 May 2015 | 12:00 am
    Don’t Think of an Elephant!, by UC Berkeley linguist Goerge Lakoff, is important to every brand strategist. One of its most powerful points is that it explains how, within a political setting, Republicans so often win policy arguments. The answer is in the framing. Republicans are just very good at it. Lakoff’s insights directly apply to branding.Framing dictates the discussion and the decision. It affects how we see the world, how we process information, whether that information is distorted, how we interpret it, what behavior occurs, and whether attitude and behavior change is even…
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    brandsalsa.com

  • Brands with Long Histories Opt for Short Names

    Caroline Beuley
    30 Jul 2015 | 1:26 pm
    In recent years large and well-established brands that have long been able to rely on their long-standing history as the primary source of their brand equity have realized that, in a changing world, their past reputation may not be enough to propel them forward. In some cases, it is their impressive past which is the very thing holding them back. Companies which date back to the 1800s and early 1900s run the risk of seeming outdated and/or stuffy, especially among millennials. Several large brands in industries as varied as banking, real estate, and even phone books, have made it their goal…
  • AW Spotlight - Meet Our New Addison Whitney Team Members

    Matthew Harris
    28 Jul 2015 | 7:51 am
    At Addison Whitney, our people are our most valuable resource. We are lucky to have such a talented group working throughout our offices, and in our AW Spotlight series we wanted to spotlight our employees, finding out more about who they are, and their thoughts on working at Addison Whitney. This special edition of AW Spotlight features three of the newest members of the AW team – Verbal Branding Associates Ashley Chaffin and Joshira Maduro, and Brand Strategy Associate John Lineberger. All three joined Addison Whitney recently and have been very welcome additions to the company and…
  • New Report Highlights Importance of Strong Employer Brands

    Matthew Harris
    23 Jul 2015 | 10:45 am
    Employer branding, which has a reputation of being an afterthought in the branding process, is showing its worth in organizations throughout the world, according to a recent report from Randstad Talent. The newly-released report found that 61 percent of human resources leaders studied felt that a strong employer brand is the most critical factor in attracting top talent. Building a strong employer brand is an often overlooked but necessary aspect of the branding process, as this report reiterates. Organizations must continue to look inward when building their brand, taking into account the…
  • AW Intern Chronicles: One Month In!

    Caroline Beuley
    21 Jul 2015 | 5:52 am
    Every summer, Addison Whitney welcomes an outstanding group of college students into the office as our summer interns. This year, our class consists of four interns representing three schools from around the area – these four will be working in the marketing, brand strategy, market research and verbal branding departments, and we are excited to have them on board this summer!  Today, we have a post from Caroline Beuley, who is interning in the marketing department, giving us a look inside her first month at AW! Not only is this my first month as an intern at Addison Whitney, but this past…
  • AW in Review: Addison Whitney Brand Salsa Recap 7.17.15

    Matthew Harris
    17 Jul 2015 | 10:18 am
    Welcome to another edition of “AW in Review“, our roundup of our latest brand salsa and Addison Whitney news and posts! Don’t forget, you can stay up-to-date with everything from Addison Whitney by joining the conversation with us on our social media channels – Twitter, Facebook, LinkedIn and Google+ Branding with Emotion It is well known that people often buy based on emotions, and justify with facts. PsychologyToday.com cites a study which showed “when evaluating brands, consumers primarily use emotions [such as] personal feelings and experiences rather than…
 
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    Mark Di Somma: The Upheavals Blog

  • The airbrushed brand is dying

    markdisomma
    30 Jul 2015 | 2:07 pm
    By Mark Di Somma The aspiration drive that has dominated how marketers think and what they strive to achieve in building a brand’s mythology is increasingly being seen by consumers as unattainable and fake. Buyers are drawing a line under what they perceive to be airbrushed brands. And the push-back is manifest in everything from […]
  • Building compassionate brands

    markdisomma
    27 Jul 2015 | 1:50 pm
    By Mark Di Somma In a recent address at Cannes, Monica Lewinsky made a plea for brands to play a more direct role in building a compassionate society: one where the power of social media to generate shame and humiliation (and gain money by doing so) was eschewed in favour of an environment that collectively […]
  • Brands and history

    markdisomma
    23 Jul 2015 | 2:03 pm
    By Mark Di Somma Everyone loves a good story, and the critical strength of heritage brands is that they have such stories in abundance. Little wonder then that as American consumer confidence starts to look up, the brands that remind consumers of what they have, where they are and where they’ve come from are doing […]
  • Time to share

    markdisomma
    21 Jul 2015 | 1:30 pm
    Maybe you have a brand issue you’re grappling with, or there’s an idea around brands/branding that you’d like a viewpoint on. If so, please email me at mark [at] markdisomma.com. I’ll pick my favourites and respond right here so we can all share. Let me know … Acknowledgements Photo of “listen” taken by Tim Pierce, […]
  • 10 reasons why rebrands fail

    markdisomma
    20 Jul 2015 | 2:07 pm
    By Mark Di Somma As this article in Entrepreneur reminds us, plenty of brands try to re-set the market’s understanding of their brand and are well and truly spanked for doing so. If rebranding is the hot topic of conversation at your place right now, here’s 10 reasons to leave things as they are: You […]
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    The Bullet | Branding Blog

  • Man VS Mascot: The Ultimate Battle

    Peter Gan
    22 Jul 2015 | 4:54 am
    Who would win in a fight between a gecko and an A-List Celebrity? In the real world, the celebrity would be having a feast (as far as feasting on geckos can go)! However, in the branding world, the gecko could easily usurp the reign of the mighty star. Mascots have been a marketing tool for at least a hundred years now. And whoever the first person was to utilize a friendly character to personify their brand probably had no idea of the genius he/she was partaking in. But we’ve noticed something strange here at the bullet: Of the many iconic mascots we recognize, from the Michelin Man to Mr.
  • In the name of Syukur

    Peter Gan
    15 Jul 2015 | 5:55 am
    We owe you an apology, oh Syukur. We took you for granted. We treated you like a fool. We thought you were meaningless; that you were cold, that you had no soul; coming to us only when you please. But then we realised, it was all us. We were the cold hearted fools who never saw you as what you truly are. Coming to you as we please, and thought happiness is what we choose it to be. Looking back, we realised why happiness hasn’t been the same. It was you Syukur, we were missing you. Happiness means so little without you around. You are the reason we treasure every moment in life: -    For…
  • Smells Like Good Branding: Perfume Ads and The Senses.

    Peter Gan
    8 Jul 2015 | 9:38 am
    Luxury perfume ads are an interesting breed. They are always slow and sultry, and often times ridiculously abstract – there are the ones with some young supermodel in a long flowy dress running up a winding staircase, or the one with the rugged A-list actor in a bespoke suit running towards a helicopter. They are unapologetically generic and predictable, yet they are oh so captivating. It is a hefty task to sell a product that can only be experienced through the sense of smell. And unlike food, you can’t really visualize a perfume scent. You can show me an image of a burger and I would be…
  • Achievement Unlocked, Boat Noodle Style

    Peter Gan
    1 Jul 2015 | 9:24 am
    If you’re a slurp fan, or know what it means to be one, you are very familiar with the Boat Noodle restaurants that have invaded certain hotspots in Malaysia. There are scarcely any Boat Noodle adverts around, yet you will hear about it through the grapevine, or even come across it in your social networks. And when you do, you’ll know just how many customers are attracted to their concept. So what are the mechanics behind Boat Noodle’s brand experience that is so captivating? Simple. The answer: Gamification. Gamification is the application of typical elements of game playing (e.g.,…
  • Honey… I Shrunk The Brands

    Peter Gan
    24 Jun 2015 | 3:02 am
    If you commute within the Kuala Lumpur city centre, then you should be familiar with Brickfields Asia College and their ads plastered around town. From cinemas to LRT stations, BAC has a solid brand presence around the Klang Valley. Recently, we noticed that they have changed their positioning/tagline from the lengthy “The Fastest and Smartest Way to Over 100 UK Law and Business Degrees!” to simply “The Fastest and Smartest!” Frankly, we think this is a great change. As Shakespeare once said, brevity is the soul of wit. And this exercise of brand contraction has proven fairly for many…
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    The Frager Factor

  • “Failure” The Secret To Success; Not Climate Change — It’s Everything Change

    30 Jul 2015 | 3:30 pm
    Two GREAT Medium reads plus... Hackers Trick Email Systems Into Wiring Them Large Sums; In case you assumed the tune, "Happy Birthday" had been in the public domain; 10 Steps to Marketing Clarity; 5 Ways to Get Your Resume Ignored; Internship America. Putting a Generation to Work; Google Admits That Google+ is 'Confusing’; Selling T-Shirts On Facebook in 2015: What’s Changed? Owen Frager
  • Faced With a UDRP? Damn Right, There Is Only One Park City

    30 Jul 2015 | 11:33 am
    SEO is a Diet. PPC is Plastic Surgery; 60% Bots Doesn't Mean the Other 40% is Human; Could be Less; Amazon’s crazy Dash Buttons on sale for all Prime members; Henry Blodget Is in the Middle of Another Tech Boom, With a New Product to Sell and Alan Dunn’s BRILLIANT “The Real Value of a Domain Name" Owen Frager Imagination | For Hire Damn Right, There Is Only One Park City
  • 13 Brilliant Ideas That Turned These People Into Self-Made Billionaires

    29 Jul 2015 | 5:30 pm
    Why I Prefer “No” to “Maybe”; Why the Ultimate Office Perk Is Not Having an Office; Stuart Elliott: A 'Gawkward' Media Moment; Infosys, Wipro, Tcs Lose Over 100,000 People In Four Quarters As Automation Kicks In; Want to Make Money? Listen to Pharrell; Google Is Offering Free Coding Lessons To Women And Minorities; ZDNet Blames Google for Traffic Loss After Buying Domain Name; Amazon Unveils
  • Want to be successful? Be inconsistent; What Taking My Business From $0-100M Taught Me

    29 Jul 2015 | 2:31 pm
    8 pieces of misinformation you should confidently tell friends; Hey Developers, Unlike HP, Betabrand Doesn't Give a Crap What You Wear; Google is officially rolling out what could be a solid new revenue stream; A Beautiful Mind (David Mercier opens our eyes to -- or at least reminds us of -- the sacred power of the natural world); Twitter's Problem - Users or More Ad Revenue? No, It's the Product
  • As a Waiter, He Made $20,000 a year. After a Coding Course He Got $80K Raise!

    28 Jul 2015 | 6:00 pm
    Frank Schilling’s mega-yacht could have 2 pools, 2 movie theaters, 2 helipads and cost over $1 billion’… Less is more': LinkedIn cuts emails to users by 40% - CNET; The best ways to be productive when you're working at home; Destroying a Brand One Experience at a Time; Youngsters @Stripe Lands New Funding At $5B Valuation And Partnership With Visa; 3 Pillars of Success in Digital Marketing;
 
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    WordPress.com News

  • WordPressers Making a Splash

    Ben Huberman
    29 Jul 2015 | 9:00 am
    We read hundreds of blogs and websites every day, from up-and-coming voices and established pros alike. We love visiting those sites on WordPress.com, but it’s just as rewarding to see other platforms embrace the work of writers, journalists, and artists who regularly publish here, introducing it to new audiences. Here’s a selection of WordPress.com bloggers who recently made a splash. A mathematician at work Terry Tao is a veteran blogger, publishing prolifically on his site since 2007. He also happens to be a Fields Medal recipient and one of the leading mathematicians…
  • August in Blogging U: Blogging 101

    Michelle W.
    28 Jul 2015 | 9:00 am
    Have you just started blogging (welcome!), or are you looking to breathe new life into a blogging habit that’s fallen by the wayside? Blogging U. is a great way to get on track, with bite-size assignments, a supportive community, and staff to support you. This August, we’re offering Blogging 101— and registration is now open! Blogging 101: Zero to Hero — August 3 – 21 Blogging 101 is three weeks of bite-size blogging assignments that take you from “Blog?” to “Blog!” Every weekday, you’ll get a new assignment to help you publish a post, customize your…
  • New Themes: Libretto, Lovecraft, and Publication

    sarah semark
    23 Jul 2015 | 9:00 am
    Happy Theme Thursday! Today we’re introducing three new free themes to our collection: Libretto, Lovecraft, and Publication. Libretto Featuring big, bold drop caps and oversized images, Libretto is ideal for showcasing longform writing or stunning imagery. Its classic design and typographic details will give your blog a sophisticated, elegant look. Fully responsive, the theme adapts easily to tablets and other mobile devices, ensuring that your content is easy to see. Libretto is a fork of Readly, originally designed by WPShower. Get to know Libretto in the Theme Showcase, or give it a…
  • Four Food Blogs to Follow Now

    Krista
    15 Jul 2015 | 9:00 am
    From sweet to savory, these four fantastic food blogs will satisfy your appetite. If you enjoy eating (and who doesn’t?!), check them out and follow them in your Reader so you won’t miss a dish. The Dinner Party Collective The Dinner Party Collective is a collaborative blog dedicated to “reinvigorating the delicious lost art of dinner parties.” The DPC features seasonal full-course menus, photos, and recipes from apéritifs to dessert (complete with wine pairings, no less!) ideal for dinner groups of six to eight. Blogger Margot leads an international troupe of food and wine lovers…
  • Reader Refresh

    Ben Lowery
    13 Jul 2015 | 10:19 am
    Today, we’re proud to present an improved version of the WordPress.com Reader. We’ve made the Reader faster, with shorter load times and smoother scrolling. We’ve also improved the way we display posts, so you can now see the highlights of each story at a glance. The new interface works just as well on a mobile device as it does on your computer, so it’s simpler and faster for you to catch up on blogs while on the go. Keeping track of recent posts from the blogs and sites you follow is now both easier and more fun. Our new cards — which preview each post’s…
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    Joey Sargent

  • Why Don’t More CMOs become CEOs?

    Joellyn 'Joey' Sargent
    30 Jul 2015 | 7:55 am
    A Look at What It Takes for a Marketer to Ascend to the Top Spot Aside from a few high profile appointments (CMO.com cited several, including McDonald’s CEO Don Thompson replaced by Chief Brand Officer Steve Easterbro) it’s still somewhat unusual for a chief marketing officer to land in the CEO seat. Why don’t more CMOs win the top job? Here are a few reasons…. 1. Marketing is hard to measure. Unlike more tangible roles, the top-line impact of marketing is harder to quantify. While a simple operational change might net thousands if not millions of dollars in corporate…
  • Make Growing Your Business a Little Bit Easier

    Joellyn 'Joey' Sargent
    23 Jul 2015 | 7:55 am
    I frequently write and speak about cultivating the right mindset for growth, and sometimes people push back. Those who argue the point believe that growing your business can’t possibly be as easy as thinking your way to success. They’re wrong. Mindset is the foundation for everything a leader does. Start with a shaky one and things will eventually collapse. Whether you run a business of one or a mega-conglomerate, starting every day with an open, inquisitive, resilient frame of mind is one of the best things you can do to prepare for long-term success. Break it Down Without the…
  • When Saying No Can Improve Profits

    Joellyn 'Joey' Sargent
    16 Jul 2015 | 7:55 am
    In business, much of the advice leaders get is all about embracing possibilities. We’re constantly encouraged to “Go for it!” “and to “Seize the Day.” Nike has profited greatly by admonishing people to “Just Do It.” When there’s incredible pressure to focus on powering ahead, choosing to say “no” can be an unpopular position. It’s a given that forward motion is essential to success, and a lot of my work with entrepreneurs is all about creating and sustaining momentum for growth. So why would I advocate putting on the…
  • 5 Ways to Make Work a Happier Place Today

    Joellyn 'Joey' Sargent
    9 Jul 2015 | 7:55 am
    If you read my posts regularly, you know that my focus is on business growth, but not strictly from an academic, make the numbers work point of view. Companies don’t thrive without leaders and employees who have the right mindset, one that I call the “mindset for growth.” Happiness, in its many forms is a key component of this winning mindset, and it’s one that should be cultivated. Before you call me Pollyanna, I’ll say this: It’s not natural to be happy all the time, and I’m not advocating plastering on a fake smile or powering through pretending…
  • When Winning Big Isn’t What You Expected

    Joellyn 'Joey' Sargent
    2 Jul 2015 | 7:55 am
    Entrepreneurs dream of hitting the business jackpot. They say things like, “We’re the next (pick one: Instagram, AirBnB, Apple…)” reflecting aspirations of outsize growth that earns industry respect and media attention. Big dreams can lead to big wins, but the shiny radiance of success isn’t always what it seems. Sometimes, the reality of winning big isn’t quite as sparkly as it looked from the outside. Take, for example, my recent winning lottery ticket. The other night I was waiting to pick up my daughter at the airport, and her arrival was delayed. A big…
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    Bulldog Drummond - Uncommon Sense

  • Connecting Consciously

    Bulldog Drummond
    27 Jul 2015 | 8:31 am
    Written by Annabelle Parr Today our culture moves at a hundred miles a minute. iPhones and uninterrupted internet access bring us continuous entertainment and connection to our jobs—we are constantly “connected”. However, being connected oftentimes means we become disconnected from the present moment in lieu of a more stimulating option. We are increasingly connected to our worlds, as they exist on our phones and computers, but increasingly disconnected from the moment. When we find ourselves bored, we pull out our small rectangular security blankets to escape. Stefana Broadbent argues…
  • Get Naked

    Bulldog Drummond
    20 Jul 2015 | 8:00 am
    Written by Mia West An advisor recently asked me, “What will be the biggest cultural change we experience in the next ten years?” His intention was obvious: stop operating in the now, and start preparing your business the future… or be left behind. A truth indeed. But how exactly will the cultural landscape shift? How will it shape the way we do business? And how will it specifically affect how PR agencies advise their clients? Transparency The consumer mindset has shifted considerably in recent years, as they call out loudly for transparency. They demand the intimate details of every…
  • Bulldog Designs: H&R Block

    Bulldog Drummond
    17 Jul 2015 | 7:59 am
    When April 15th rolls around each year, it means the same thing for everyone—taxes. And with this inevitable date comes inevitable stress, confusion and procrastination. H&R Block sought to explore the experience from a number of different perspectives to create a more positive and relevant tax process for key consumer groups. Working with their innovation team, we looked at each of H&R Block’s customer segments and identified key opportunities in which they could build a better tax experience. The first opportunity area we identified was their Latino customer. When we drilled…
  • Saint Swithun’s Day

    Bulldog Drummond
    15 Jul 2015 | 8:18 am
    At Bulldog, we love to celebrate. Of course we honor all of the major holidays, but we also look for little reasons to pop open a bottle of good champagne throughout the year—even reasons as seemingly mundane as the weather. In the U.S., we still look for the groundhog’s shadow each February, but there are uncommon weather holidays spanning the globe that we’re equally as excited to celebrate. St. Swithun’s Day is a celebrated holiday inspired by weather folklore in the United Kingdom each July 15th. According to the legend, it’s believed that if it rains on St.
  • Leadership, Culture and the Art of Caring About the Little Things

    Bulldog Drummond
    14 Jul 2015 | 7:43 am
    Written by Alf Rehn There are many ways to destroy a culture. It can be destroyed by arrogance, hypocrisy or hubris. It can be demolished through bad leadership, nepotism, unchecked misogyny or other unethical practices. But, a pervasive lack of care might be the most effective way to destroy a culture. Whereas the list of sins above is obvious pathologies of an organization in decay, they are visible, and often manageable, vices. We tend to pay a lot of attention to these vices as they, by way of their visibility, draw our eye. And we tend to overestimate their importance as we underestimate…
 
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    DK

  • ‘But are strangers REALLY that interesting?’

    DK
    27 Jul 2015 | 1:38 am
    ‘N’ Phnom Penh happened at NUK Cafe. Now inviting guests for ‘N’ in Bangkok, London, and Copenhagen. I TOLD HER the truth. I was a little dejected. Another ‘No’ for Bangkok ‘N’. Slow going, this. Asking 16 strangers to get tickets for something they’ve never heard of, that asks them to pick a date together, that comes from ‘the internet.’ It works like this: 16 people, on their own paths, converge ONCE for a conversation about a theme that starts with ‘N.’ In a venue that has an ‘N’. In a city with an…
  • The why of N

    N
    14 Jul 2015 | 7:07 am
    Click to read ‘The Man who Discovered N’ > A COUPLE OF PEOPLE have asked me why I make ‘N’. Very fair question, especially if you’ve been invited by AS recently. If you like myth and fiction, this story, ‘The Man who Discovered N’ might be fun. Urgency of NOW FRAMING MOMENTS. The big idea for ‘N’ is to frame ONE moment of CONNECTION with 15 other people who are curious about what an ‘N’ event might be like to experience in real life, who dare themselves to take a chance on something so new it’s almost weird. This might…
  • Ad agency Hakuhoudo’s Masaharu Kato on creative thinking

    bicycle
    11 Jul 2015 | 7:49 am
    Click to read about S. P. A. C. E. > IN A BOOK called Kougu*, which in Japanese means “thinking tools,” author Masaharu Kato of ad agency Hakuhoudo offers a few tips to come up with fresh ideas. I’ve used them when coming up with ideas for our clients, and thought I’d share some of my favorites… Tips on how to start concepting ideas 1. Know what you are looking for Start with a clear idea of what you’re trying to come up with. A catch phrase? A new name, a logo? Once you identify your goal, repeat it aloud to yourself a few times, and engrave it on your mindscape. 2. Focus on…
  • Protected: ‘N’ London: A conversation installation

    DK
    7 Jul 2015 | 4:58 am
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  • Protected: ‘N’ Copenhagen: A conversation installation

    DK
    4 Jul 2015 | 9:39 am
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    Latest BrandingBusiness Content

  • From B2B to B2P – the rise and growing brand influence of the Prosumer

    29 Jul 2015 | 5:00 pm
    In my last corporate job I was given a Dell computer, a Blackberry and a flat warning from the IT manager: don’t try to use those Apple toys for work, I was told, they are not secure and we don’t support them. Blackberry and Dell were omnipotent in the corporate world. Shares in the Canadian maker of BlackBerry smartphones peaked in August of 2007 at $236. Seven months earlier, in January, Apple had introduced the iPhone at San Francisco’s Moscone Center. Microsoft CEO Steve Ballmer actually laughed at the iPhone. “It doesn’t appeal to business customers because it doesn’t have a…
  • The rise of the Interstice Economy and the decline of brand accountability

    22 Jul 2015 | 5:00 pm
    Much against my better judgment I found myself in a car dealership one hot summer day. I was enticed by a seductive and beautifully crafted marketing video depicting happy and attractive people who found new meaning and joy driving their dream car. Excited anticipation was quickly replaced by the kind of survival alertness that gladiators displayed in Rome’s mighty Coliseum during their mortal combats. I was surrounded by what seemed like hordes of aggressive, not-so-good-looking associates dressed in Polo shirts ready with their sales scripts and pitches. They had quotas to meet, and I…
  • Surviving the merger: Top 10 considerations for CMOs

    20 Jul 2015 | 5:00 pm
    There’s one sure thing in the high-stakes world of 21st century mergers and acquisitions: there will be changes. At the very top of the organization, executive roles are often agreed as part of the deal. For others, they are times of uncertainty. A CMO is especially vulnerable when executive roles are being scrutinized and evaluations are being made. Here’s a top 10 list of ways to survive the merger and add value based on our experience of working with some of the best. Align yourself with the new executive team. In consolidating markets, mergers and acquisitions are invariably about…
  • Employee Engagement: Do engaged employees have a positive impact on a company’s financial performance?

    14 Jul 2015 | 5:00 pm
    The recent stats would say yes. For example, the publically traded company’s listed in this year’s Fortune 100 Best Companies to work for, outperformed the S&P 2 to 1. A great culture is great for business. Other studies on the topic are equally as compelling: A study out of Cornell University summarizes the concept of developing an Employment Value Proposition: a powerful approach to help employees internalize corporate values, shape corporate culture, engage employees and align talent management to business strategies. When employees are engaged and aligned with the employing…
  • Brand Proliferation | What it is & what you can do about it

    29 Jun 2015 | 5:00 pm
    Brand proliferation is a business malady that afflicts certain kinds of entities, particularly global corporations, conglomerates and holding companies. It usually occurs as a consequence of healthy growth until the condition metastasizes in the corporate body, either through benign neglect or misguided thinking. It generally burdens companies from a certain era that grew by acquisition in mature, consolidating industries. You can include Microsoft in that category along with GE, ITT, Comcast, and a number of healthcare companies and the old media companies that are being radically disrupted…
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    Karen Post, The Branding Diva

  • 3 places to find inspiration & test your brand tone

    Karen Post
    20 Jul 2015 | 12:07 pm
    Every weekend I have a few routine things that I do to fuel up my mind and creative thinking. Here are three worth checking out.
  • Critical step in any great brand – Walk in the customer’s shoes… often!

    Karen Post
    13 Jul 2015 | 12:48 pm
    Positive customer and employee experiences are at the core of any successful brand. Without delivering experiences that add something meaningful to the lives of the buyer, and provide value and emotional reward, a brand is toast. Whether they’re B2B or B2C customers, now that these consumers can talk and share their experiences online 24/7, the customer experience is more important than ever.
  • Your brand is your canvas – How to repaint the story

    Karen Post
    18 May 2015 | 9:24 am
    This blog originally ran in my restaurantbrandingroadmap.com. It's got a good universal message that can apply to any industry.
  • The best thing you can do for your brand in 60 minutes or less

    Karen Post
    22 Apr 2015 | 6:00 am
    Publishing a blog is likely one of the lowest cost, highest impact marketing tools every brand has access to. No matter what you do or sell, it’s a tremendous opportunity to tell your brand stories, help customers, influence and educate readers and enhance your brand edge.
  • The well of original ideas is dry.

    Karen Post
    4 Mar 2015 | 5:35 am
    The well of original ideas is dry As marketers, brand leaders and creative types many of us (I’ve been guilty too) are in a constant search for the next new thing, a burst of innovation, some concept or some story that’s never been heard or seen and is original.
 
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    Restaurant Branding Roadmap

  • Brand building before you open your new restaurant

    Karen Post
    22 Jul 2015 | 10:12 am
    This past week my new neighborhood association hosted a meeting to discuss some important issues impacting the residents. The first item on the agenda was: ... The post Brand building before you open your new restaurant appeared first on Restaurant Branding Roadmap.
  • What to do when consumer tastes change

    Jocelyn Ring
    15 Jul 2015 | 2:52 pm
    This week I’m answering a question from a reader who asks: Our restaurant is a traditional Italian restaurant. We’ve been in business for 60 years and ... The post What to do when consumer tastes change appeared first on Restaurant Branding Roadmap.
  • Creative menu pairing an opportunity to increase biz & buzz

    Karen Post
    7 Jul 2015 | 2:35 pm
    The idea of pairing food with wine is nothing new. Restaurants have been doing this for years. I just read this interesting article in QSR ... The post Creative menu pairing an opportunity to increase biz & buzz appeared first on Restaurant Branding Roadmap.
  • Father’s Day. 1st FREE Webinar. New website.

    Karen Post
    12 Jun 2015 | 4:00 am
    This weekend in the Wall Street Journal I saw a great ad for Josh Cellars. I’ve been a fan of the ‘Josh’ wine brand for ... The post Father’s Day. 1st FREE Webinar. New website. appeared first on Restaurant Branding Roadmap.
  • 7 ways a private dining room has brand power

    Karen Post
    28 May 2015 | 10:01 am
    This week I read a good article in Restaurant Hospitality on attracting Millennial business diners. Read the article here. Did you know business diners spend ... The post 7 ways a private dining room has brand power appeared first on Restaurant Branding Roadmap.
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    Imagemme

  • 2016 Presidential Election Branding

    blingbling
    28 Jul 2015 | 8:23 am
    With campaign season firmly underway, much attention is being paid to the branding efforts of 2016’s presidential hopefuls. Some of this attention has been focused on candidates’ logo designs.   First, there was the massive Hillary Clinton faux pas, in which her campaign revealed a clip-art-worthy logo that spawned an entire parody font: Hillvetica.     Hillary Clinton Logo     Hillvetica     Next, Jeb Bush’s logo drew attention for its merit, inspiring at least one article that sought to understand what it communicated about the candidate.
  • April Fool’s Packaging Design

    blingbling
    1 Apr 2015 | 12:38 pm
    In the spirit of April Fool’s Day, check out this collection of clever and funny packaging design.   Clever Packaging Design       Clever Packaging Design       Clever Packaging Design       Clever Packaging Design       Clever Packaging Design       Clever Packaging Design       Clever Packaging Design       Clever Packaging Design       Clever Packaging Design     Clever Packaging Design       Clever Packaging Design
  • Casper Wakes Up Mattress Branding

    blingbling
    2 Mar 2015 | 10:44 am
    Thanks to a clever branding campaign – which cohesively included product development, unconventional distribution, and print advertising – Casper Mattress is the first of its product category to achieve a level of cultural cache, positioning itself to become the go-to choice for any millennial in the market. How’d they do it? It started with product design. Conventional mattresses look something like this:       Rebranding Mattresses         With all of the recesses and overlapping patterns, the design is ornate – certainly nothing…
  • Rebranding Real Estate

    blingbling
    25 Feb 2015 | 2:25 pm
      Major NYC real estate developments have become brands, using beautifully-architected web design to help build awareness long before the buildings are completed.   In most cases these websites match the general aesthetic of the building, landing somewhere on the spectrum between ornate opulence and contemporary sleekness, however in the case of 15 Renwick, a luxury building in Hudson square, its website, and building, has taken on a completely new sort of brand identity.     Rebranding Real Estate       A “homage to the Victorian era in which the…
  • We’re “Feeling” Glade’s Branding

    blingbling
    22 Dec 2014 | 10:27 am
    In their new high-budget branding campaign, Glade is attempting to redefine what it is they sell: feelings.   No, they haven’t branched off into pharmaceuticals; rather they’ve put a twist on how we perceive their product.   Perhaps because scent is widely understood to provide the greatest recall of all five senses, Glade’s new pop-up store in NYC’s trendy Meatpacking district is all about the feelings their different scents evoke.   The first interesting thing about the pop-up is that, on the outside, it is completely unbranded. While this may seem…
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    AYTM

  • Wheat Survey: Gluten Based Foods Remain Popular

    Anne Pilon
    31 Jul 2015 | 6:26 am
    The last day of July means it’s the last day of National Wheat Month. Even though gluten-free foods have become increasingly popular in recent years, there are still plenty of popular food items that contain wheat. And plenty of consumers are still big fans of the food. So what do people think of wheat based foods? And what are their favorite items and brands? Wheat Foods In Ask Your Target Market’s latest survey, 30% of respondents rated bread as their favorite wheat based food of the options listed. That was followed closely by pizza, which 26% rated as their top choice. Cake and pasta…
  • Paperback Books Survey: Very Few Have Ditched Traditional Books Completely

    Anne Pilon
    30 Jul 2015 | 6:40 am
    In recent years, traditional hardcover and paperback books have been up against some heavy competition. The rising popularity of e-readers has had a big impact on book stores and similar businesses. But there are plenty of readers who still appreciate the feel of actual books. So how many people prefer to buy paper books over e-books? And what are some of the most popular titles right now? Readers In Ask Your Target Market’s latest survey, 22% said they don’t usually read any books over the course of a year. 36% read 5 or fewer books in a year. 14% read between 6 and 10 books in an…
  • Chicken Wings Survey: Barbecue Named Most Popular Flavor

    Anne Pilon
    29 Jul 2015 | 6:25 am
    When talking about all-American foods, one can’t leave chicken wings out of the conversation. And today happens to be National Chicken Wing Day. So how many people enjoy chicken wings and how often do they do so? Also, what are their favorite brands and sauces when it comes to chicken wings? Chicken Wings In Ask Your Target Market’s latest survey, 65% of respondents said they have a generally positive opinion of chicken wings. Just 16% don’t like them. And 19% said they’re pretty neutral about them. 4% of respondents actually like chicken wings enough to eat them multiple times a…
  • YouTube Mobile Survey: Traditional Viewing Still More Popular

    Anne Pilon
    28 Jul 2015 | 6:12 am
    Popular online video platform YouTube is putting a bigger focus on mobile. The Google-owned platform just announced an update to its mobile app. The changes, which include vertical viewing options, are aimed at making browsing, watching and even uploading your own videos easier for mobile users, since more and more users are using their mobile devices to access the platform. So how big of a deal are all of these changes? YouTube Viewers In Ask Your Target Market’s latest survey, 13% of respondents said they watch YouTube videos multiple times a day. 15% do so pretty much every day. 27% said…
  • Parks and Recreation Survey: More Visit State Parks Regularly

    Anne Pilon
    27 Jul 2015 | 6:51 am
    July is National Parks and Recreation Month. So it’s a time for people to celebrate and appreciate the different public parks and activities that are available around the country. From national parks to state and local ones, there are plenty of different options for people to enjoy throughout the summer and even the rest of the year. So how many people take advantage of these park options? And what are their favorites to visit? Parks and Recreation In Ask Your Target Market’s latest survey, 70% of respondents said they generally enjoy visiting public parks. However, just 36% said they…
 
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    Better Business Brand

  • Working from Home: Is It for You? [Infographic]

    Robert Hacala
    23 Jul 2015 | 9:50 pm
    Check out this infographic to see if working from home is for you or your company. It covers the latest trends, benefits to the employee and the employer, which global companies are doing it, as well as some other important considerations. Source: betterbusinessbrand.com
  • 7 Great Tips for Redesigning a Logo [Infographic]

    Robert Hacala
    20 Jul 2015 | 10:36 am
    Redesigning a logo sounds like it should be easy. You already have a design—you just need to freshen it up a little bit. However, when it comes time to actually start the project, you may realize that you're not sure what qualifies as "freshening up." Do you tweak the color scheme a little or completely replace the font? Do you alter the logo's shape slightly or redo the whole thing from scratch? This infographic will help you hit the jackpot with your logo redesign. Source: betterbusinessbrand.com
  • The Power of Color in Branding [Infographic]

    Robert Hacala
    19 Jul 2015 | 10:46 pm
    We are all affected by and respond to color in our dail […] Source: betterbusinessbrand.com
  • Top 5 Tips for Email Marketing Success

    Robert Hacala
    15 May 2015 | 10:53 am
    No business can afford to neglect its digital presence, which can partly be achieved by creating and maintaining an effective email marketing campaign. Click through to see the top 5 tips for your email marketing success. Image: Horia Varlan Source: betterbusinessbrand.com
  • The Recipe for a Perfect Logo [Infographic]

    Robert Hacala
    14 May 2015 | 12:00 pm
    A logo is more than just a pretty image for customers to look at while they use a product or service. It’s the face of an entire brand, a symbol that determines how people feel about that particular company. This infographic will provide you with tips and ideas related to each of the qualities that a successful logo design must have. Source: betterbusinessbrand.com
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    Image Group International

  • Why creative disruption is transforming business

    The ImageMaker
    29 Jul 2015 | 5:00 pm
    By Jon Michail Telstra’s retiring boss David Thodey recently said he has no regrets from his six years at the helm, but is the first to admit that some things might have gone better. Even so, during that time, Telstra’s market cap has doubled – almost to $80bn – and a deal with NBN will […] The post Why creative disruption is transforming business appeared first on Image Group International.
  • BEWARE: Fake personal brands – online

    The ImageMaker
    23 Jul 2015 | 5:50 pm
    By Jon Michail Do you tell falsehoods? Have you ever been tempted to exaggerate just a tiny bit on your webpage, your LinkedIn account or your Twitter or Facebook profiles? And if you have, do you even care that your family and close friends know that you are a deluder? Heck, since our politicians are […] The post BEWARE: Fake personal brands – online appeared first on Image Group International.
  • Why can’t you get the RIGHT job?

    The ImageMaker
    15 Jul 2015 | 5:00 pm
    by Jon Michail Are you finding it hard to get a new job or even the right job? It’s pretty savage out there at the moment – just look at the current unemployment levels. Even with a great CV and on-trend skills, you’re just one amongst the dozens of others who’ve applied for the job […] The post Why can’t you get the RIGHT job? appeared first on Image Group International.
  • Building a Personal Brand as a Project Manager

    The ImageMaker
    12 Jul 2015 | 5:00 pm
    by Jon Michail I recently conducted a seminar for the Project Managers Institute (PMI) in Queensland and discovered that the idea of personal branding for many project managers is not only frightening, but unnecessary and pointless. Those who subscribe to this belief often object to developing a personal brand based on a perceived notion that […] The post Building a Personal Brand as a Project Manager appeared first on Image Group International.
  • How Women Can Re-Brand for Success

    The ImageMaker
    8 Jul 2015 | 5:00 pm
    by Jon Michail I’d like to express a point, I love women! I love empowering them to see that they are greater than they ever thought possible. For the last three odd decades I’ve been reading remarkably similar stories about how the equal pay gap has not closed for women. A recent report, based on […] The post How Women Can Re-Brand for Success appeared first on Image Group International.
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    Blade Creative Branding | Blog | Marketing, Design, Trends

  • After 78 Years, Kraft Dinner Rebrands as KD

    Joshua Murray
    30 Jul 2015 | 9:06 am
    In 1937 Kraft Dinner was introduced to Canada and the United States. And through the decades and generations that have passed, Americans have come to know the boxed meal as Kraft Macaroni and Cheese, while Canadians have affectionately referred to the brand as KD. 78 years later, that affectionate nickname is now becoming the official […]
  • Top 3 Ways the Major Brands are Whooping Your Butt on Pay-Per-Click. (And What to Do About It!)

    Patrick McGovern
    29 Jul 2015 | 6:28 am
    It’s not just about having more money to spend – there’s a qualitative difference in the way many major brands use Pay-Per-Click (PPC). The biggest difference is that they recognize PPC is actually about branding; while most mid-level marketers think of it only as a lead-generating tactic, and so they relegate it to less importance […]
  • Burger King Rebrands with a Brand New Look

    Joshua Murray
    22 Jul 2015 | 12:19 pm
    The world of fast food is as competitive as ever with brands shifting focus to healthier options, retaining customers, and continuing to try to make money. But instead of adding a new salad or incentive program, Burger King has redesigned their packaging, the look of the stores, and even their menu icons in what appears […]
  • Pop a Top: Vintage Soda Ads from the Past

    Joshua Murray
    14 Jul 2015 | 1:38 pm
    We are back again with the 16th edition of the Vintage Ads Series, and this month we’re quenching our thrists as we share 10 of our favourite Soda Pop ads from the past. This wasn’t an easy list to build, some brands made it really hard to choose only one ad to share. But after […]
  • CASL Review: One Year Later

    Joshua Murray
    13 Jul 2015 | 9:56 am
    It has been one year since CASL (Canada’s Anti-Spam Legislation) became part of our lives, and it feels like a natural time to look back at the impact of the changes that have come from this legislation. There are two distinct groups effected by the changes to email marketing: Consumers and Businesses. To make more […]
 
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    BRAND IDENTITY, REBRANDING AND PACKAGE DESIGN

  • Mission Impossible: How some brands go rogue

    davidbrier
    29 Jul 2015 | 10:23 am
    Mission Impossible is a powerful movie franchise. It’s also a powerful brand. Yes, it has a mission, but more importantly, what is it’s secret? And what can brands learn from it? In its 20-year history, it’s done what many brands hope for: longevity, anticipation, interest, loyalty. (And yes, if it wasn’t already obvious, I am attending the 5th installment of the Mission Impossible series opening weekend.) It’s a brand that’s navigated itself brilliantly over the course of two decades. How does it do this when so many have attempted this and failed? What…
  • IS YOUR BRAND A ME-TOO BRAND?

    davidbrier
    20 Jul 2015 | 5:41 pm
    A previous version of this article was originally published on Fast Company. “Don’t waste time living someone else’s life. Stay hungry. Stay Foolish.” Steve Jobs Having a me-too brand is a death sentence. This post is short and sweet (like some of my best friends). Fact: the road to glory and riches in branding is paved with differentiation. Eliminating Me-Too Brand Traits So, here is a rapid-fire checklist to see whether you’re driving your brand successfully into the horizon or off the cliff into branding hell: 1. Are you using the same “promises” as your…
  • The Amy Schumer School of Branding in 5 Easy Steps

    davidbrier
    16 Jul 2015 | 6:20 pm
    (Or How to be an overnight success in 10 years or less) Amy Schumer is the new “it” girl. She’s the comic who said, “I am a woman with thoughts and questions and sh*t to say.” In short, notable highlights include: Amy has her hit show on Comedy Central. Her video sketches go viral. She’s done a guest appearance on The Bachelorette She’s been the host on the MTV Movie Awards. She’s been on the cover of GQ. Her new movie Trainwreck, which she wrote and stars in, has Hollywood buzzing. On top of that, social media (her Twitter account has 1.4 million followers) is…
  • 14 Ways Geniuses Use the Power of Words

    davidbrier
    13 Jul 2015 | 9:16 pm
    Geniuses use everyday items in unexpected ways, transforming ordinary items into something extraordinary. Something as ordinary as language — that medium we use to connect with others everyday — is elevated to convey ideas, to establish rapport, to inspire and generate energy. So, I decided to write a series of articles on the power of words, the way geniuses use them so the rest of us could benefit. I have finally gone ahead and created one collective post with highlights and links so you don’t have to hunt and peck. 1. The Power of Words In this first post, I wrote about a video…
  • The Other Important Thing Startups Forget

    davidbrier
    3 Jul 2015 | 6:45 am
    “My parents always taught me that my day job would never make me rich; it’d be my homework.” Daymond John It’s the single detail that makes investors cringe (when it’s missing). And what makes consumers run the opposite direction when it’s absent. It’s that thing we do when we stop, step back and take an honest look at the world. It’s tough. Botanical Bakery in Napa Valley ran into this (yet when they fixed it, they saw a 900% increase in sales). So did this INC 5000 company. Even seasoned branding veterans run into it. And it happens to more mature…
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    Landor Blog

  • When baby names go bad

    20 Jul 2015 | 8:34 am
    If you read the news and even vaguely remember middle school, you’ve probably been following the uproar about Harper Lee’s sequel to To Kill a Mockingbird. In the book, Atticus Finch, beloved supporter of progress and justice, is depicted as an old-school racist.  While it’s unsettling to see this hero in a monstrous light, as a namer I’m much more interested in an unexpected consequence. Over the years, fans of To Kill a Mockbird have named their children Atticus. Now the meaning of that name has changed in ways they never could have anticipated. Names morph, picking up…
  • What next for brand FIFA?

    1 Jun 2015 | 3:15 am
    Sepp Blatter has told delegates at a football congress in Zurich that FIFA's reputation “couldn't be dragged through mud.'’ But the organisation's reputation has clearly taken a hit. Ciara Lee asks Lois Jacobs how FIFA can restore trust. Watch the full interview on Reuters.com. 
  • What does $30 trillion customer service look like?

    13 May 2015 | 2:42 am
    Neither did I. That’s a lot of money. Hard-earned money. And, according to one of the panel moderators at the recent LinkedIn FinanceConnect conference where I picked up this information, it’s the biggest wealth transfer in the history of, well, wealth transfer. There will be an 80 percent change in the customer base of financial services companies in the next 10 to 15 years. That’s a lot of customers. So what are financial services companies doing to gear up for all these millennials with money? Will smaller feisty firms, reliant on algorithms and…
  • Mad Men and the importance of descriptors

    6 May 2015 | 2:18 am
    Last Sunday’s Mad Men episode once again highlighted the importance of selecting the right descriptor to use with a brand name. In a scene with Joan, Dennis (from McCann Erickson) calls one of her clients “Butler Shoes.” And that's not the first time this mistake has happened. Looking back on past episodes, almost everyone calls them Butler Shoes...except Butler. Time and again, someone from the ad team will call out the mistake, as Joan did in this week's episode: “It's Butler Footwear.” Photo courtesy of AMC As a naming and verbal identity expert, I know that Butler…
  • Five fundamentals of great design: Story

    7 Apr 2015 | 9:49 am
    Effective packaging is a crucial part of the marketing mix for CPG brands, and it is only becoming more of one. Your package is one of the most fundamental aspects of your brand, second only to the product and product experience itself. So, if package design is so important, then it must be important to leverage the best design for your brand. But where do you start? As with all things, you start with the fundamentals. My first three posts focused on the importance of insight, perception, and ideas. All great design is insight based—great designers seek to know and understand for whom they…
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    TRAY Creative: Seattle marketing, branding, web design

  • TRAY and Kitsap Humane Society partner to bring the Internet EVEN MORE cute animal pics

    Kellee Bryan
    14 Jul 2015 | 11:03 am
    Kitsap Humane Society is a fantastic organization that shelters and rehabilitates companion animals in need, matches potential adopters with pets, and assists pet owners through affordable vet services. When they came to our team of animal-crazed “fur parents” looking for a refreshed logo and new website, we were more than happy to comply! Kitsap Humane Society was in need of a website that would handle a lot of information while remaining easy to navigate, friendly, and engaging. In addition to connecting pets with people, the site would need to encourage donations, recruit volunteers,…
  • Is Your Website Ready for Google’s “Mobile-Friendly” Favoritism?

    Kellee Bryan
    21 Apr 2015 | 12:18 pm
    Today Google launches a new algorithm that could drastically affect your site’s search rankings. The new algorithm favors mobile-friendly sites when searchers are using a mobile phone. And with roughly 60% of searches coming from mobile traffic, that’s a lot of traffic being directed toward mobile-friendly sites–and away from those that have so far lagged behind the mobile-friendly responsive design movement. According to Google’s Webmaster Central Blog: “Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile…
  • Weekly Roundup: International food, Capitol Hill Block Party, and more

    Martha Tesema
    3 Apr 2015 | 3:01 pm
    In case the flowers on trees and the sun in the sky hadn’t given it away to you yet–we’re well into spring. Seattleites are beginning to emerge from their holes; soon enough the parks will be filled with hipsters and their dogs. Here are some events we’re looking forward to now that the weather is above average: ByDesign 2015 “Seattle is in the midst of a design renaissance,” they say. Northwest Film Forum’s annual architecture and design film festival, ByDesign, will include “Less is More,” a panel discussion with a variety of Northwest creatives, discussing…
  • TRAY Launches New Micro-Site for Bellingham Public Schools

    Kellee Bryan
    30 Mar 2015 | 10:35 am
    Bellingham Public Schools (BPS) wanted their district’s strategic plan­–“The Bellingham Promise”–to be more than a static document guiding their progress forward. They envisioned a living and breathing initiative­ and wanted an engaging way to share The Promise with the greater school community. We created a highly visual storytelling site as a platform to bring The Bellingham Promise to life, giving visitors a virtual window through which to watch The Promise’s key strategies in action and outcomes unfold. The site is highly filterable, providing visitors many ways to consume…
  • Four Brands That are Nailing Self-deprecating Humor in Advertising

    Kellee Bryan
    18 Mar 2015 | 11:05 am
    Authenticity is key in the quest to build relationships and brand loyalty with customers. This is especially true in reaching millennials, a market that is both notoriously anti-advertising and prone to developing strong relationships with the brands that manage to resonate with them. Brands need to be more personable, more relatable, more human. There’s not much that’s more human than a good, old-fashioned misstep (to err is human, after all), and we think these brands have done a great job of using a little self-deprecating humor to make themselves more relatable and to endear…
 
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    placesbrands

  • Jamaica reflections

    Samantha North
    16 Jul 2015 | 12:55 pm
    I never know what to expect about countries anymore. When visiting a new place I have my set of preconceptions and associations in mind, just as everyone does. This time, in Jamaica, I’m hoping to discover more than just the stereotypical land of sun, sea, sand and reggae. As a nation brand specialist, I’m constantly … The post Jamaica reflections appeared first on placesbrands.
  • Jamaica to host Symposium on its Global Image

    Samantha North
    2 Jul 2015 | 4:21 am
    Jamaica to host Symposium on its Global Image  You already know Jamaica for its beaches, music and sportspeople. Jamaican icons Bob Marley and Usain Bolt are household names across the world. But Jamaica has even more to offer. Join us in the Jamaica capital Kingston to discuss what makes Jamaica unique, what challenges remain, and how … The post Jamaica to host Symposium on its Global Image appeared first on placesbrands.
  • Announcing City Nation Place Awards!

    Samantha North
    27 Jun 2015 | 2:13 am
    New Awards to Benchmark Place Branding Presenting an exciting new set of place branding awards from City Nation Place. Get your entries in now! The City Nation Place Awards have been launched to identify and recognise excellence in place branding strategy development and implementation. With more national, regional and city governments investing in reputation management … The post Announcing City Nation Place Awards! appeared first on placesbrands.
  • Nation branding of Serbia – Nikola Tesla’s last wish

    Samantha North
    23 Jun 2015 | 10:52 pm
    by Vjekoslav Cerovina Nikola Tesla is the most famous and influential Serb in the world. I’m writing about him on the subject of ‘nation branding of Serbia’ because the nation branding of Serbia was in fact his last wish. This is a story about how ‘nation branding’ is a natural thing rooted in every good … The post Nation branding of Serbia – Nikola Tesla’s last wish appeared first on placesbrands.
  • Cross-border boon for Limburg businesses

    Samantha North
    22 Jun 2015 | 10:29 am
    How do local businesses benefit from being situated in a cross-border province? In terms of brand, the long-term goal for Limburg is to become well known as a cross-border province. Connect Limburg, the organisation responsible for implementing the brand strategy, have the important task of making sure Limburg stakeholders are engaged with the strategy and … The post Cross-border boon for Limburg businesses appeared first on placesbrands.
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    Denise Lee Yohn

  • brand experience brief: warby parker

    Denise Lee Yohn
    20 Jul 2015 | 10:59 pm
    Warby Parker is one of several e-commerce brands, including Bonobos and Birchbox, that have ventured into the physical store space.  Check out this Brand Experience Brief video to learn what works and what doesn’t in Warby Parker’s store in New York City’s SOHO, and why it matters. related brand experience brief videos: Birchbox Bonobos and Warby Parker (temporary location) SamplingLab transcript: This is my second Brand Experience Brief on Warby Parker, the eyeglass e-retailer that has been opening brick-and-mortar stores.  My first video was of a temporary space the…
  • recommended business books — and book giveaway

    Denise Lee Yohn
    13 Jul 2015 | 10:39 pm
    Ah, summer!  Great time to catch up on some reading and learn how to build a brand, do better marketing, run a business, improve yourself, lead effectively, and think differently.  Here are nearly 30 recommended business books that I’ve written up and talked with the authors about in my Brand Book Bites.  All of the books are worth checking out, but I’ve featured one in each category in case you want a short list. (Credit: geldere — http://hostelhoneymoon.travellerspoint.com/author/388852/) And because it’s summertime and the living is easy, I’m doing a book…
  • great brands don’t chase shareholders

    Denise Lee Yohn
    6 Jul 2015 | 10:44 pm
    I recently wrote an article for OPENfor.business entitled, “Are You Making Excuses for Not Building Your Brand or Are You Embracing Its Potential?”  In it, I explained that some CEOs try to explain why brand-building isn’t relevant or possible for them by claiming “Our situation is different.”  But the unique challenges they think face are, more often than not, really just excuses for not having the commitment, discipline, and focus to build a great brand. (Credit: Boundless.com) In today’s post, I want to explore another “excuse” I often…
  • ICYMI: brand-building excuses, IKEA, WGBD discussion guide, loyalty, social storytelling & more

    Denise Lee Yohn
    29 Jun 2015 | 10:19 pm
    In case you missed it, my most popular content from June is included below.  Hope this digest is helpful to you! Are You Making Excuses for Not Building Your Brand or Are You Embracing Its Potential? – a byline for OPENfor.business about how some leaders hear of proven brand-building approaches and think of all the reasons why they don’t apply to them.         How IKEA Designs Its Brand Success – my latest Forbes column relaying insights from an interview with and presentation by Leontyne Green Sykes, CMO of IKEA North America         When…
  • brand experience brief: samplinglab

    Denise Lee Yohn
    22 Jun 2015 | 10:41 pm
    Here’s my newest Brand Experience Brief, a video audit and analysis of a new or interesting retail or restaurant concept — and this store certainly is interesting.  SamplingLab is a store where you can try free samples of products and give your feedback to the companies that make them.  For product companies SamplingLab offers a step up from typical brand activations like giveaways on the street corner or at a festival and it’s a way to collect insights outside of traditional market research which often takes place in an artificial environment.  Take a look: BEB SamplingLab…
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    Siegel+Gale

  • Branding, language and strategy for Generation Z

    Lara Grady
    27 Jul 2015 | 7:34 am
    Why brands must adapt to new generations as they progress in trends and lingo. The post Branding, language and strategy for Generation Z appeared first on Siegel+Gale.
  • Brand Matters: What does it mean for a brand to be human?

    Liana Dinghile
    20 Jul 2015 | 6:47 am
    In this episode of Brand Matters, we speak to Liana Dinghile, group strategy director, EMEA, about why it is so important for brands to embrace humanity, and how it helps them connect to consumers all the more. The post Brand Matters: What does it mean for a brand to be human? appeared first on Siegel+Gale.
  • Prime Day Wars: Amazon vs. Walmart – who wins and who loses?

    Alyson Schonholz
    15 Jul 2015 | 9:57 am
    Its Amazon's 20th birthday, and they're having a flash sale—but Walmart is crashing their party with their own sale. Who will be the winner and loser of this showdown? The post Prime Day Wars: Amazon vs. Walmart – who wins and who loses? appeared first on Siegel+Gale.
  • A sport full of stories lacks narration

    Alexander Dale
    15 Jul 2015 | 6:43 am
    Why do cycling brands make poor heritage brands? Here’s Siegel Gale’s take on the huge brand development opportunity for bicycle brands to shape their brand story.  The post A sport full of stories lacks narration appeared first on Siegel+Gale.
  • New font on the block: Siegel+Gale designers weigh-in on Apple’s new San Francisco typeset

    Mads Jakob Poulsen
    26 Jun 2015 | 12:16 pm
    Just over two weeks ago, Apple unveiled its latest and greatest at their WWDC conference in Cupertino. Forever a brand that is affixed upon high in the mind of consumers, innovators, and entrepreneurs alike, it was a fairly quiet affair—this being an “off” year for product releases, the 2015 WWDC was focused chiefly on smaller, more “personal” developments at the company. The post New font on the block: Siegel+Gale designers weigh-in on Apple’s new San Francisco typeset appeared first on Siegel+Gale.
 
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    Marketing Mojo for Small Business

  • 15 Tricks For Being Happy at Work

    Deanna Zaucha
    29 Jul 2015 | 12:09 pm
    Happy Hump Day, Webs readers! To help you get through the rest of the week, we thought we would pass on Mashable’s 15 magical tips to make you happy throughout your work day! Bringing a few desk gadgets that you love to the office can do wonders for productivity. It is also just a nice stress reliever to reach for your computer mouse and accidentally grab the toy stuffed manatee you brought from home that reminds you of your kids. You’ve made your desk feel like home, and sometimes it is hard to get away from it. Taking a walk is a good option to clear your mind if you reach a writer’s…
  • Google 101: What to Know About the World’s Most Visited Website

    Alex Knickelbein
    27 Jul 2015 | 7:43 am
    By the time you are done reading this sentence, Google’s search engine will have completed over 300,000 queries, each one containing unique webpages, advertisements, photos, and other information.  The sheer computing power of Google can be mind-boggling, yet the typical user never asks the simple question, “How does Google work?” Organic Search All search engines, whether it’s Google, Bing, or Yahoo, work in similar ways. In order to find relevant material associated with a search term, the engine deploys their army of automated robots (software programs) to browse through billions…
  • 5 Factors of Web Design for Your Small Business Website

    Deanna Zaucha
    22 Jul 2015 | 9:04 am
    When starting to build your small business website, all of the pieces that go into properly executing your business online can be quite overwhelming. From vision, to fonts, to imagery, we consulted our in-house web design expert, Justin, to bring you the five factors to focus on when designing your small business website: 1. Come with a GOAL in mind It’s always a good idea to know what you want for your website before you start designing. Is the goal of your site to sell something, generate leads, show off your portfolio, or just display your business hours? Once you establish this goal,…
  • Benefits of Working from Home [INFOGRAPHIC]

    Deanna Zaucha
    20 Jul 2015 | 8:38 am
    We’ve talked about how to organize your home office, which gadgets to add to your desk to improve your work environment, and suggested tools for telecommuting for your employees. But, have you ever thought about why we continually focus on tips for working remotely? It’s because it is improves morale for you and your employees! From the office supplies specialist, NeedaOffice, we bring you an infographic that uncovers all of the benefits of working from home for not only the employee, but also the employer. Take a look at the stats we thought were most persuasive, and scroll down…
  • When and How Often To Post on Facebook and Twitter for Maximum Engagement (with Minimal Effort)

    Sarah Matista
    15 Jul 2015 | 11:12 am
    Small business owners are always trying to strike the right balance between the time they spend marketing their products and services, and the time they spend actually running their business. Because of this ongoing struggle, they are often hesitant to jump into social media, having heard that maintaining a social presence on multiple networks can be pretty time consuming. As with all things, social media management is what you make of it. And having the right knowledge and tools at your disposal can make all the difference in the world when it comes to the amount of time social media…
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    Jill Celeste - Marketing Coach

  • Infusing Your Personality Into Your Online Marketing

    Jill Celeste
    29 Jul 2015 | 10:02 am
    Online marketing gives entrepreneurs a unique opportunity to share their personalities with a larger audience. When you share some aspects of your personal life with your online audience, it allows them to get to know you better, which leads to trust (which leads to sales). Many entrepreneurs, though, are not sure which aspects of their […]
  • 6 Tips For Improving Your Content Marketing

    Jill Celeste
    22 Jul 2015 | 7:04 am
    An effective way to get your future customers to trust you is to share your expertise. Your ideal clients must be assured that you’re knowledgeable about your industry before they feel comfortable buying from you. That’s where content marketing comes in. Content marketing is one of the best ways to share your expertise. Check out these six […]
  • What To Put On Your Business Card As An Entrepreneur

    Jill Celeste
    15 Jul 2015 | 4:17 am
    Whether you’re networking at a conference or meeting new people at your child’s football game, having an effective business card is an essential “must-have” for your overall marketing strategy. You may be wondering, though, what exactly you should put on your business card. The sky’s the limit as far as card design and size, so […]
  • Keeping Up With Your Marketing While You’re On Vacation

    Jill Celeste
    8 Jul 2015 | 6:21 am
    As an entrepreneur, can you ever take a “vacation” from your marketing? Yes!  In fact, you should! It’s important to recharge those batteries. You’ll often come back with a renewed sense of purpose and passion. Before you leave for vacation, figure out what you’ll do with some of your marketing assets, such as your blog […]
  • What To Include On Your Small Business Website

    Jill Celeste
    1 Jul 2015 | 9:06 am
    The hub of your online marketing strategy should be your website – one that showcases your expertise, experience and personality. Don’t let the idea of creating a website intimidate you. There are many easy, turnkey ways to create a website using blogging software, such as WordPress or Blogger. Once you secure your software, here are […]
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    Once a Day Marketing

  • Branding Novelist Anne Hillerman

    James Glover
    14 Jul 2015 | 10:25 am
    Rock with Wings, Anne Hillerman’s Latest Leaphorn, Chee & Manuelito Novel Listen to our featured Ask Those Branding Guys™ radio show podcast: Novelist Anne Hillerman Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys™, we discussed branding strategy with a well know author. Joining us on the show was author Anne Hillerman talking about her latest book, Rock With Wings. Anne is the daughter of best-selling author Tony Hillerman; she is continuing her late father’s writing and bringing back some of his most popular…
  • Give Customers a Reason for a Return Visit

    James Glover
    13 Jul 2015 | 3:52 am
    5 Star Burger of the Month Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are discussing how to keep customers coming back again and again. Consumers have many choices when they are seeking a product or service. Keeping your brand top of mind with existing customers when they are ready to make a purchase is the key to sales and success. There are numerous ways to drive repeat business including coupons, sales and loyalty programs. However, you should consider more creative ways to encourage customers to think of your brand and entice them to re-engage such…
  • Branding a Community of Natural Lakes

    James Glover
    7 Jul 2015 | 5:36 am
    Families Enjoying WIBIT Water Park in Santa Rosa, New Mexico Listen to our featured Ask Those Branding Guys™ radio show podcast: City of Natural Lakes Santa Rosa New Mexico Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys™, we discussed branding strategy for a New Mexico community. Joining us on the show was Tim Dodge, City Manager of Santa Rosa New Mexico, the city of natural lakes. Santa Rosa is located on the eastern plains of New Mexico off I-40, about an hour and half from Albuquerque and Santa Fe. It is a unique…
  • Collaborate and Grow Your Business

    James Glover
    5 Jul 2015 | 12:51 pm
    Collaboration That Works: Nike+ App and the Apple iPhone Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are discussing why collaborative partnerships are good for your brand. The expansion of technology usage for all businesses is resulting in two important changes that you should consider with respect to your brand. The size of your potential market continues to increase and, businesses are more transparent that ever before. In this environment, forming collaborative partnerships with another provider of products or services can be a great way to expand the…
  • Branding the Original Santa Fe Film Festival

    James Glover
    30 Jun 2015 | 4:57 am
    The Original Santa Fe Film FestivalListen to our featured Ask Those Branding Guys™ radio show podcast: The Original Santa Fe Film Festival Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys™, we discussed branding strategy for a New Mexico’s original film festival. Joining us on the show was Nani Rivera, Executive Director of the Santa Fe Film Festival. Santa Fe Film Festival is the oldest of its kind in New Mexico and is known around the world. The organization works with the film community and provides education to…
 
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    Pixel Productions Inc.

  • A Quickie Guide to Copyrights & Attribution for Marketers

    Chris London
    30 Jul 2015 | 2:01 pm
    There’s a lot of content out there, and as a marketer/small business owner, you’ll want to use some of it for your own purposes. Collectively, we generate an enormous amount of images, music, sound and video across the Internet every day — Domo reports that every minute, users add 48 hours of video to Youtube, Facebook users share 684,478 pieces of content and Instagram users post 3,600 new images. It can be difficult to grasp the law regarding copyright and attribution, so here’s a look at how marketers can take advantage of the content out there while properly respecting…
  • Statistics On Just How Important Responsive Design Is

    Chris London
    21 Jul 2015 | 10:51 am
    Are you responsive online? Here are some shocking statistics that prove the importance of responsive design for your website and business practices.From my perspective “responsiveness” means a great deal online and the statics indicate that it means a great deal to your customers as well.Most people will quickly make the association for responsive design, but I’m talking about applying a responsive approach to your online business in general for real improvements. I’ve created this infographic to illustrate that their are strong correlations between responsiveness in…
  • Understanding Mobile Shoppers: 3 Tips to Reach Your Mobile Audience

    Chris London
    15 Jul 2015 | 1:45 pm
    Consumers today have come to rely on mobile devices for much of their shopping experience. Mobile commerce is huge, and is still on the rise. Forrester reports that mobile commerce will reach an estimated $293 billion in sales by 2018. So, understanding mobile shoppers’ behavior is key if you want to reach them effectively. If you want to capitalize on this trend, here are some essential ideas you need to understand: Be Mobile Friendly It seems simple, but the first step to reaching mobile shoppers is to have a mobile-friendly business. If your website hasn’t been optimized to…
  • Isn’t SEO Part of The Initial Web Design Package?

    Chris London
    13 Jul 2015 | 11:32 am
    Don’t look for or expect an SEO quick fix with your initial web design. Web design and seo that will rank you are two completely different things.Did you just launch a website? Did you expect your website to start knocking out your competitors in search results?If you did, you’re certainly not alone and while, yes, I would agree that SEO should be a part of your site launch; as a site owner you should know how to plan for the results you want.It’s surprising how many business owners still believe that a few quick adjustments upon website creation like adding meta titles and…
  • Big Ranking Drop After Moving Ecommerce Platforms

    Chris London
    6 Jul 2015 | 11:50 am
    Do You Fear A Big Ranking Drop From Moving Ecommerce Platforms?Moving your ecommerce site to a new platform is a huge decision. For well established sites generating good traffic and income the choice of platform and migration partner can be down right nerve racking. 99.9% of migration inquiries that I deal with start with the same opener, “I have to make sure that my site rankings don’t drop, so 301 redirects have to be set up.”Will you experience a ranking drop when changing ecommerce platforms? Most likely you will.I know that’s not what you wanted to hear, but the…
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    BP&O - Branding, Packaging and Opinion

  • The Best of BP&O — July 2015

    Richard Baird
    29 Jul 2015 | 10:36 pm
    Curated by Richard Baird. Highlights this month have included Inhouse’s work on the book Blutopia and ECC’s 2015 Milan Report, Mind’s brand identity for jewellery manufacturer Gripoix, P.A.R’s work for eternal flower business Flora, and DIA’s brand identity for PR and management business Life Or Death. However, there were five projects that stood out and have made it into BP&O’s Best of […] The post The Best of BP&O — July 2015 appeared first on BP&O - Branding, Packaging and Opinion.
  • The Factory designed by Ghost

    Richard Baird
    29 Jul 2015 | 1:51 am
    Opinion by Richard Baird. The Factory is an Oklahoma based fashion retailer, inspired by the energy and attitude of the people of Manhattan, Los Angeles and Tokyo, that mixes streetware with high fashion garments, shoes and accessories. Think ripped jeans, vintage purse and Louboutins. Graphic design studio Ghost worked with The Factory to develop a brand identity concept, […] The post The Factory designed by Ghost appeared first on BP&O - Branding, Packaging and Opinion.
  • Gripoix Paris designed by Mind

    Richard Baird
    28 Jul 2015 | 1:58 am
    Opinion by Richard Baird. Gripoix is a Parisian costume jewellery manufacturer with a significant history, one that stretches back to the late 19th Century and the Art Nouveau period. Gridpoix’s pieces are created using a traditional kilncasting technique, known as pate de verre, which sees molten glass poured into a thin linear framework. This traditional process, and the period in which […] The post Gripoix Paris designed by Mind appeared first on BP&O - Branding, Packaging and Opinion.
  • The Best of BP&O — Brochures No.3

    Richard Baird
    27 Jul 2015 | 2:59 am
    Curated by Richard Baird. The third collection of brochures, lookbooks, prospectuses, reports, book covers and magazine spreads published on BP&O. These mix layout, material choice and print finish, and between them effectively utilise colour, type, image, texture and paper contrast to communicate and compel, as well as contributing to a distinctive brand identity treatment. This selection features […] The post The Best of BP&O — Brochures No.3 appeared first on BP&O - Branding, Packaging and Opinion.
  • Wine Fandango designed by Moruba

    Richard Baird
    21 Jul 2015 | 2:08 am
    Opinion by Richard Baird. Drawing inspiration from New York neon, and its show business associations, graphic design studio Moruba have developed a new brand identity treatment for Wine Fandango, a restaurant and wine bar, located in the Spanish city of Logroño, that features a rich interior design of textured glass, wood floors and furniture, ceramic tiles, exposed brick and gold fixtures. Wine Fandango’s identity […] The post Wine Fandango designed by Moruba appeared first on BP&O - Branding, Packaging and Opinion.
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    richardbaird.co.uk

  • IB Monogram by Logo Designer Richard Baird

    Richard Baird
    29 Jul 2015 | 4:16 am
    Monogram Project No.14 Letter Combination: IB Client: Inspirebox Industry: Grid Based Inspiration Utility Country: US Status: Unused/Available Year: 2015 Tweet This   |   Subscribe   |   More Monograms The post IB Monogram by Logo Designer Richard Baird appeared first on .
  • On BP&O No.86

    Richard Baird
    28 Jul 2015 | 2:48 am
    Reviewed on BP&O No.86 The Bone Line by Inhouse Reel by Richards Partners Wine Fandango by Moruba Last week on BP&O I updated my article on Inhouse’s brand identity and packaging design for The Bone Line, I reviewed Richards Partners’ work for New Zealand digital production studio Reel and Moruba’s brand identity for the Spanish wine bar and restaurant Wine Fandango. Tweet This   |   Subscribe   |   More from BP&O The post On BP&O No.86 appeared first on .
  • Articles For Designers No.47

    Richard Baird
    27 Jul 2015 | 1:49 am
    Articles for Designers No.47 Typographic Tipping Point Process Insight: Urban Compass Get Your Branding Right And Reap The Financial Rewards The Designer’s Guide To Books In this week’s picks Adrian Shaughnessy asks whether we have reached a typographic tipping point for Design Observer, Matt Spangler provides extensive insight into the rebranding of tech start-up Urban Compass, Hazel Davis looks at the financial rewards of good branding for The Guardian, and Design Survival draws together a list of books for new designers. Tweet This   |   Subscribe   |   More Picks The…
  • CP Monogram by Logo Designer Richard Baird

    Richard Baird
    22 Jul 2015 | 5:22 am
    Monogram Project No.13 Letter Combination: CP Client: Cameron St. Photography Industry: Photography Country: Canada Status: In use Year: 2015 Tweet This   |   Subscribe   |   More Monograms The post CP Monogram by Logo Designer Richard Baird appeared first on .
  • MB Monogram by Logo Designer Richard Baird

    Richard Baird
    22 Jul 2015 | 3:50 am
    Monogram Project No.12 Letter Combination: MB Client: Boomachine Industry: Videography Status: Unused/Available Year: 2015 Tweet This   |   Subscribe   |   More Monograms The post MB Monogram by Logo Designer Richard Baird appeared first on .
 
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    ImagiBrand

  • What If Your Business Story Became a Movie?

    Richie Kawamoto
    8 Jul 2015 | 3:50 pm
    There are numerous motivations driving companies to reach out to our social media agency for help. We haven’t collected any formal data on their various pain points, but I can...The post What If Your Business Story Became a Movie? appeared first on ImagiBrand - A full-service social media and content marketing agency based in Seattle | Every Brand Has a Story.
  • Business Storytelling on Social: Show, Don’t Tell

    Richie Kawamoto
    28 May 2015 | 5:00 am
    Social media has been and will always be grounded in visuals. Why are consumers spending so much of their time scrolling social on their smartphones whenever they have the free...The post Business Storytelling on Social: Show, Don’t Tell appeared first on ImagiBrand - A full-service social media and content marketing agency based in Seattle | Every Brand Has a Story.
  • The Psychology of Green Branding [infographic]

    Richie Kawamoto
    7 May 2015 | 5:00 am
    What’s the first thing that comes to mind when you think of the color green? Initially imagery might be directed towards nature such as a lush open field full of...The post The Psychology of Green Branding [infographic] appeared first on ImagiBrand - A full-service social media and content marketing agency based in Seattle | Every Brand Has a Story.
  • Social Media Strategies Not To Be Copied

    Richie Kawamoto
    23 Apr 2015 | 5:00 am
    Being a social media agency, my team and I spend countless hours each week browsing social media for trends and opportunities for our clients. There is an enormous amount of...The post Social Media Strategies Not To Be Copied appeared first on ImagiBrand - A full-service social media and content marketing agency based in Seattle | Every Brand Has a Story.
  • What Hollywood Taught Me About Social Media Business Storytelling

    Richie Kawamoto
    12 Mar 2015 | 5:00 am
    The Hollywood movie industry has certainly changed over the last several decades. If I was to tell you back in the 1970s that the 21st century box office would be...The post What Hollywood Taught Me About Social Media Business Storytelling appeared first on ImagiBrand - A full-service social media and content marketing agency based in Seattle | Every Brand Has a Story.
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    Macali Communications | Macali Communications

  • Strategic Content Drives Product Launch Success

    Kevin Donnellon
    30 Jul 2015 | 6:06 am
    New product or service launches are the lifeblood of any business. But more often than not, they fail. About 95% of new product launches fail, reports an AcuPoll study. And the Harvard Business Review reports: About 75% of consumer packaged goods and retail products fail to earn even $7.5M during their first year. This is in part because of the intransigence of consumer shopping habits. Jack Trout has found that American families, on average,repeatedly buy the same 150 items, which constitute as much as 85% of their household needs; it’s hard to get something new on the radar. A new Kapost…
  • A 6-Phase Checklist For Your Social Media Campaign

    Kevin Donnellon
    28 Jul 2015 | 6:00 am
    We all know that creating and executing a social media campaign can be painful. As in any endeavor, the key to success is at the start. Simply Measured just released a checklist for organizing your entire campaign in six essential phases. This is so simple and yet powerful that I knew you would appreciate it. Here are the phases and the primary check item. Be sure to download the checklist for more tasks. I can’t wait to use this while planning my next client campaign. PHASE 1: Definition Goal: Define the mission of your campaign, understand of how it is meant to impact the business, and…
  • Zach Johnson & The 6 Characteristics of A Successful Brand Ambassador

    Kevin Donnellon
    23 Jul 2015 | 3:00 am
    Zach Johnson arrived a long time ago. See Masters 2007 and BMW Championship 2013. And now he is the Champion Golfer of The Year, having won the Open Championship. As a pro golfer, Zach is the real deal, and as a brand ambassador, his value really hit home with me Monday when he won. Zach and my friend’s company SeeMore Putter Co. are in hand in glove. Zach has only played once with another putter on Tour. He returned immediately to his trustworthy SeeMore putter. (And full disclosure, I consult with the brand and am friends with owners, Jim Grundberg and Jason Pouliot). Zach’s value to…
  • Twitter & Facebook Evolving As Valued News Sources

    Kevin Donnellon
    21 Jul 2015 | 6:00 am
    You now how it goes. You’re having a beer and someone proclaims — the forecast just changed for Sunday, they arrested that suspect, that new Watchman book is out on July 14, the Buckeyes picked a starting QB or there’s a new treatment for athlete’s foot (okay, maybe not that news). But one this is clear — Twitter and Facebook usage as news sources continues to grow for Americans. This growth comes primarily from more current users getting news there compared to large increases in the overall user base overall. The Pew Report on The Evolving Role of News On…
  • 8 Guidelines For Customer Journey Mapping

    Kevin Donnellon
    16 Jul 2015 | 6:00 am
    We discussed customer journey mapping in a prospect meeting last week and got some blank stares, so here are a customer journey mapping definition and key steps to take in creating a customer journey map. A customer journey maps is a process that allows you to walk in your customer’s shoes as they interact with your company and brand. When based on solid research, a customer journey map offers a precise outside-in view of your customer’s needs, desires and interaction time frames from his perspective. The map will show you: Your customers’ needs and desires during each interaction Your…
 
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    AIMS Blog

  • Don't Commit These LinkedIn Photo Fails

    23 Jul 2015 | 4:30 am
    Back by popular demand - LinkedIn Photo Fails!  My original post 15 LinkedIn Profile Image Sins You May Be Making is still the most read post I've ever done. It was a lot of fun, but it also got people thinking hard about their presence on social media.  The following examples are taken from actual profiles I have seen. As to not totally offend anyone, I recreated all of the image types. I hope you have as much fun reading this as I did creating it. With marketing, there is almost never one correct answer. Most times, what works for one individual or company may not work exactly the…
  • KISS For Success

    15 Jul 2015 | 2:00 pm
    “Caddy held me and I could hear us all, and the darkness, and something I could smell. And then I could see the windows, where the trees were buzzing. Then the dark began to go in smooth, bright shapes, like it always does, even when Caddy says that I have been asleep.” Excuse Me? The nonsensical quote above is from one of William Faulkner’s most well known novels, The Sound and the Fury.  If you are like me, you cringed as you read it remembering days long ago when this fell on your required reading list. This book, and one of his others, appear on the top 25 most challenging…
  • 7 Vital Functions of Marketing for Small Business Prosperity

    13 Jul 2015 | 1:30 pm
    Marketing basics for small business are a vital part of the short and long-term success of the organization. You have the opportunity to see increased revenue and profitability by considering every function of marketing and the benefits reaped by creating a sound marketing plan around all 7 functions of marketing. Marketing Information Management What are people talking about, searching for, and clicking on?  Marketing information management involves determining customer buying habits, demographics, and attitudes by collecting information about customer buying trends. By monitoring…
  • How to Determine What Your Customers Want

    9 Jul 2015 | 10:37 am
    Business-to-business marketing has changed. In the old days, customers couldn’t use the Internet to evaluate buying options. They went directly to vendors for information. A vendor’s sales representatives cultivated relationships with their customers, and crafted their pitch based on individual customer’s needs and goals. Today, B2B customers usually complete more than 60% of their product and purchase evaluation process before they ever contact a salesperson. By visiting vendor websites and reading online user forums, they eliminate many vendors without ever talking to them. To reach…
  • The Women’s World Cup and Inbound Marketing

    6 Jul 2015 | 2:11 pm
    As I sat on the edge of my seat last night, with the 20 million or so other Americans watching our U.S. Women’s Soccer Team win the World Cup for the 1st time in 16 years, I was struck with just how similar the attack and strategy employed by the victorious Americans was to successful inbound marketing. Start Strong and Targeted Last night, our girls capitalized on set plays (for those of you who didn’t grow up in the soccer world, these are the plays practiced over and over and over again like corner or free kicks). They put their strategy into action from the very beginning.  They…
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    World Branding Forum

  • WPP Strengthens Healthcare Capabilities Through Majority Stake in ABS Creative Belgium

    Anisha Kapoor
    31 Jul 2015 | 6:45 am
    WPP‘s Wunderman Health, which brings Wunderman’s best-in-class capabilities in digital, CRM and data to the healthcare industry, has acquired a majority stake in ABS MM NV, better known as ABS Creative, in Belgium. Founded in 1999, based in Brussels and employing 24 people, ABS Creative is a digital marketing communications agency with solid expertise in medical content marketing. ABS Creative has developed strong relationships with leading healthcare companies such as Abbott, AstraZeneca, Johnson & Johnson, MSD, GSK, Novartis, Boehringer Ingelheim and Bristol-Myers Squibb.
  • Beijing Awarded 2022 Winter Olympics; Becomes First City to Host Both Summer and Winter Games

    Reuters
    31 Jul 2015 | 5:57 am
    By Julian Linden KUALA LUMPUR (Reuters) – Beijing was chosen by the International Olympic Committee (IOC) to host the 2022 Winter Olympics on Friday, becoming the first city to be awarded both the summer and winter Games. The Chinese capital beat Kazakhstan’s Almaty in a secret ballot of 85 IOC members held at a convention centre in downtown Kuala Lumpur in a decision that drew immediate criticism from human rights activists. The ballot was conducted twice, first electronically and then by paper after it was discovered the electronic system had malfunctioned. The IOC said Beijing…
  • Porter Novelli’s Paul George Makes It To PRWeek’s 2015 “40 Under 40″ List

    Anisha Kapoor
    31 Jul 2015 | 3:06 am
    Global public relations leader Porter Novelli (PN), partner and head of PN’s global health & wellness practice, Paul George, has been honoured by PRWeek as one of the industry’s most influential communications leaders under the age of 40. The magazine’s annual “40 Under 40″ list profiles young professionals who are taking the communications industry to new heights. Since joining Porter Novelli in 2012, George has led the creation of a truly integrated global health and wellness practice and spearheaded the practice’s significant growth. Current clients…
  • Former Univision SVP Cynthia Ashworth is New Brand & Messaging VP of DocuSign

    Thomas Ng
    30 Jul 2015 | 6:58 am
    Cynthia Ashworth has joined DocuSign as Vice President of Brand & Messaging, reporting to Chief Marketing Officer, Brad Brooks. Ashworth joins DocuSign following four years at Univision where she served as Senior Vice President of Integrated Marketing, leading sales, marketing and branded entertainment for all of the company’s media brands. “DocuSign has a powerful brand that is near universally loved by customers and users alike for helping them transact business, secure approvals and get signatures on anything, anytime, anywhere, on any device – from parent permission…
  • New Foot Locker & Adidas Originals Ad Stars Damian Lillard, Jimmy Kimmel & Andrew Wiggins

    Joshua Hughes
    30 Jul 2015 | 4:00 am
    New York-based speciality athletic retailer Foot Locker, and adidas Originals unveiled “The Bobby Butter Story”, a new spot featuring NBA stars Damian Lillard and Andrew Wiggins, alongside late-night host and comedian, Jimmy Kimmel. Launching as part of Foot Locker’s “Fresh Start” back-to-school campaign, the ad features the adidas Originals ZX Flux Prism Sole and Red Galaxy models. The spot centres around Lillard, the 2012-13 Kia NBA Rookie of the Year, advising Wiggins, the 2014-15 Kia NBA Rookie of the Year, to make sure he doesn’t let early success make…
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    Branding Strategy Source

  • Components of a Brand Positioning Statement

    31 Jul 2015 | 5:53 am
    I have helped position more than 150 brands over the past 15 years. During that time, my thinking on what should be included in a brand positioning statement has evolved. Here are the components I focus on today:Target customer description - To whom does your brand most appeal? Who is your brand's most advantageous customer? Who is your brand primarily serving? I ask people to think about  today and in the future. I have them think about primary, secondary and tertiary targets. I have the marketers describe the target customers in as much detail as possible. The more targeted the brand…
  • Robust Brand Identity

    30 Jul 2015 | 8:07 am
    A brand's identity system helps people recognize the brand. It helps people encode the brand in their memories and quickly extract it from their memories. The system incorporates a number of identification triggers. These almost always include visual components but can also include other sensory components such as Cinnebon's cinnamon scent and Harley-Davidson's engine sound. Several hotels are exploring distinctive aromatherapy scents. The visual components can include a shape or icon such as Nike's swoosh, McDonald's arches or the Olympic rings. Often packaging shapes are a part of the…
  • Brand Familiarity Leads to Liking

    29 Jul 2015 | 6:23 am
    Research has shown that brand familiarity leads to liking. Prior use of a brand increases its favorability. And sampling (or even touching or otherwise interacting with the product) increases the probability of purchase.Consider the automobile salesman who encourages the potential buyer to take a test drive. Colleges and universities find that high school students who visit their campuses have a much higher probability of attending their schools. This, along with asset utilization, is why colleges and universities also hold summer academic camps for promising high school students. I like…
  • Brands and Memory Structures

    27 Jul 2015 | 6:51 am
    An important role of the brand manager is to determine the memory structures associated with the brand so that marketing communications can reinforce and leverage these structures. Also, potentially useful new brand associations can be discovered in the process.For instance, Bush beans might be associated with summer, picnics, grilling, family and Duke (the dog). Coke might be associated with its bottle shape, the color red, the beach, parties and nightclubs. A pizza brand might be associated with cheese and tomato sauce, family and friends and watching sports on television. Hallmark's…
  • Brands and Trademarks

    23 Jul 2015 | 6:31 am
    Trademarks, like brands, build in strength over time. The test for trademark infringement is “confusing similarity.” Put another way, if the average consumer believes both products to have come from the same source, there is infringement. Obviously, the more a consumer is familiar with a particular brand, the more defendable its mark. That’s why it behooves a company to do the following:Choose a distinctive mark, including a “coined” name. As I mentioned in the chapter on brand identity, brand names range from generic and descriptive to suggestive and arbitrary or fanciful…
 
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    Power Branding Secrets

  • Brand Management Shapes Marketing, Advertising & PR

    Edwin Dearborn
    27 Jul 2015 | 10:34 pm
    Brand management: How does it shape your marketing, advertising and PR? It is important to first define Brand Management as an important function for any business or startup. Brand Management is defined as, “A function of marketing that uses techniques to increase the perceived value of a product line or brand over time. Effective brand… The post Brand Management Shapes Marketing, Advertising & PR appeared first on Power Branding Secrets.
  • The Perfect Business Growth Strategy for Small Businesses

    Edwin Dearborn
    26 Jul 2015 | 10:04 am
    Having in place a simple, yet on-point business growth strategy for any small business or startup will represent an important step to remain strong and viable in business. Many businesses stagnate due to a lack of a written, business growth strategy. More than 90% of startups fail within their first year, and when questioned as… The post The Perfect Business Growth Strategy for Small Businesses appeared first on Power Branding Secrets.
  • What is Branding in Marketing? How The Two Fit

    Edwin Dearborn
    25 Jul 2015 | 11:50 am
    What is branding in marketing? And how do these important factors of business work together? It is important to know your terms and how they work together in proper context. From my experience and training, Marketing is the overall business process which includes branding as one of its crucial elements. Because marketing represents coordinating all… The post What is Branding in Marketing? How The Two Fit appeared first on Power Branding Secrets.
  • Facebook For Marketing Your Business

    Edwin Dearborn
    24 Jul 2015 | 4:12 pm
    Facebook for marketing your business can represent a significant opportunity to generate followers and new customers. Facebook now has over 1.4 billion active monthly users and growing by the day. In 2012 Mark Zuckerberg revealed that Facebook was seeing over 1 billion search queries each and every day! According to Flurry Analytics, 17% of the… The post Facebook For Marketing Your Business appeared first on Power Branding Secrets.
  • Business Development for Startups: Success with Zero Resources

    Edwin Dearborn
    21 Jul 2015 | 3:36 pm
    Business development for startups is crucial to create long-term viability from its marketing to its investors, customers, target audiences, and strategic partnerships. Too many startups can get caught up with their innovative ideas, technical expertise and grand vision, soon falling short of necessary operational funds because they ineffectively engaged and closed qualified investors and customers.… The post Business Development for Startups: Success with Zero Resources appeared first on Power Branding Secrets.
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    Grafik

  • A Labor of Love

    Justin Golt
    21 Jul 2015 | 11:45 am
    Alison and I dated for 4 years before I proposed on September 27th 2013, overlooking the city of Rome, Italy; you can say I’m a romantic at heart. When we began preparing for the big day, each of our day jobs impacted our approach. Alison (a wedding planner) naturally handled the majority of the planning and coordination, and with my design background I focused on the brand identity, printed materials, and the website. As designers, we have all branded ourselves, others, businesses, and etc., but creating an identity for you and your best friend is a daunting task. The main issue lies with…
  • Designing a Baby (Shower)

    Raksa Yin
    8 Jul 2015 | 1:30 pm
    We wanted to throw a different kind of baby shower to celebrate the arrival of Art Director Efrat’s baby girl. A live design battle between three teams—the Baby Battle Royale—judged by Efrat and her husband, Eli. Team Onesies: Sun “the Hacker” Interactive Creative Director and Amanda “Manic” Account Manager Team Twosies: Greg “Meticulou”s Senior Art Director and Jennifer “Unamused” Marketing Manager Team Threesies: Gregg “Tiny Giant” Creative Director and Ali “Sweet Talker” New Business Director  Let the design battle begin! — Challenge 1: Naming and Visual…
  • Draw Me a City: My Trip to Berlin

    James Wilson
    11 Jun 2015 | 10:23 am
    Today’s Berlin is a colorful, progressive city. At the end of World War II in 1945, the bombing of Berlin had reduced much of the city to rubble; occupied and divided, it was forced to literally start from the bottom. The physical fall of the Berlin wall in 1989 broke down barriers to creativity and self-expression. The art rebellion that followed is the product of a youth culture considered “urban or low-income”; Berlin is notoriously poor compared to other German cities. Walking through the streets of Berlin, aware of the years of struggle, I was struck by the need of this…
  • For Whom the Phone Streams

    Rachel Semenov
    2 Jun 2015 | 10:41 am
    If a picture is worth a thousand words, is a video worth a million? Does that mean live streaming is even more valuable? With all the video apps available, it’s difficult to tell which ones are worth the time (and megabytes of storage) to keep in your arsenal. Now with live streaming disrupting the way we record and watch videos on our phones, it’s become even more complicated. After playing around with the front-running livestream app, Periscope, it’s obvious that it has many possible uses ranging from the innovative to the idiotic. Can it be incorporated into most social media plans?
  • Lance Wain Recognized by SmartCEO

    Jennifer Parker
    21 May 2015 | 12:34 pm
    We are proud to share that Lance Wain has been announced as a finalist for the 2015 Washington Cornerstone Awards! Press Release “It’s no secret that Greater Washington is home to some of the region’s most impactful companies. Moreover, they have become part of the fabric of the communities in which they reside,” says Jaime Nespor-Zawmon, President of SmartCEO Events. “These companies are economic drivers, innovators and exemplary community stewards—they are true cornerstones of their communities. For that, we honor them.” The finalists will be celebrated at the Washington…
 
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    Strikingly Blog

  • 5 Fresh Website Design Trends of 2015

    Strikingly
    30 Jul 2015 | 8:49 am
    We’re past the halfway mark on 2015 (where did the year go?) and it’s a great time to re-evaluate your website design, especially if you haven’t looked at it since the beginning of the year. With August approaching, don’t wait another day to spruce up your site with some of the best and most noteworthy website design trends of the year. Why? Well, first of all, website designs can get stale and bland after so long. Not only will your site visitors hate seeing a totally changeless site, but you will, too. When you feel uninspired by your own website, … Read the rest The post 5…
  • Determinism in an Uncertain World – Takeaways from the Data Science Handbook

    Graham Miao
    27 Jul 2015 | 6:07 pm
    The Data Science Handbook (DSH) is a compilation of in-depth interviews with 25 leading data scientists who share their remarkable insights, stories, and advice. Some of them, like DJ Patil and Hilary Mason, were part of the trailblazing wave of data scientists who catapulted the field into national attention. What mindsets and techniques make a great data scientist? What does it take to build an effective team; what lies in the future of data science? We had the pleasure of speaking with authors Carl Shan, Henry Wang, William Chen and Max Song – and then, handing the pen over to…
  • The Best Types of Website Background Video

    Strikingly
    26 Jul 2015 | 5:10 pm
    Website background video is all the rage these days, and for good reason: it’s one of the best ways to engage your visitors, and make them stay on your site longer. There’s all sorts of psychological reasons behind why it works wonders for visitor retention, but the most clear and intuitive reason is that background video is visually spellbinding in ways that blocks of texts just aren’t. In fact, studies have shown that the brain processes visual data up to 60,000 times faster than text. A background video can capture your visitors’ focus long before they read your first … Read…
  • How to Make Your Website Stand Out using Video

    Strikingly
    22 Jul 2015 | 8:00 pm
    You’ve heard that a picture is worth a thousand words. Let’s take it one step further– a video is worth a million words. In fact – a video is worth 1.8 million words, according to Forrester Research. Do you have time to write 1.8 million words? Neither do we, my friend! Think of how much you can convey to your site audience, with the right video. You can flesh out you personal branding, showcase your offerings attractively, and create a rockstar first impression that makes people remember you long after they’ve closed the tab. Research shows that simply having … Read…
  • Why Your Blog Needs an Email List

    Jacqueline Thomas
    19 Jul 2015 | 8:47 pm
    Have you ever visited a blog, loved the content, vowed that you would return, and then forgot the name of the site? Or do you have a never-ending bookmarks folder with all your favorite blogs, but you just can’t keep up at all because they’re out of sight, out of mind? You’re not alone. In fact, your site visitors are probably the same exact way, unfortunately. And that’s why it’s so crucial to have this one important tool – an email list. Let’s not sugar coat this. If you have a blog, you need an email list. Wait, What’s an … Read the rest The post Why Your Blog…
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