Branding

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  • Redesigned Apartments.com Launches $100M Campaign Starring Jeff Goldblum

    World Branding Forum
    WBF
    2 Mar 2015 | 8:25 am
    Record Advertising Spend in Apartment Rental Category; New Website Redefines the Rental Experience for 100 Million Americans Who Rent Their Homes Apartments.com, powered by CoStar, yesterday launched a groundbreaking advertising campaign featuring actor Jeff Goldblum as Brad Bellflower, the eccentric Silicon Valley Maverick and visionary futurist behind the all-new, completely redesigned Apartments.com. Developed by agency of record, RPA, the strategy for the campaign is to position Apartments.com as the ultimate ally for apartment searchers, with more listings than any other…
  • Information is killing your advertising.

    Brand Insight Blog
    John Furgurson
    6 Feb 2015 | 11:33 am
    Contrary to popular belief, information is is the enemy of persuasion. Not the friend. Most people think they can convince, sell or persuade by piling on facts and stats. Well, it might make you feel smart, but it’s not going to produce results. In fact, the more info you stuff into an ad, the less you’ll get out of it. Information is what web sites are for. You can cover all the nitty gritty details in the content of your site. That’s where you go deep. Don’t try doing that in your advertising. Effective advertising leads prospects to that information and moves them…
  • How to Think Like Steve Jobs

    The Engaging Brand
    Anna Farmery
    4 Mar 2015 | 6:29 am
    How many times do you wish that you weren’t constrained by business practices? Ever felt that if only you could get rid of ‘x’ then ‘y’ would be so much easier? What if you could get rid of that constraint? What if the elements that hold you back were not really fixed, just fixed through expectation? The truth is that we all fall into a fixed mindset, believing that the way we do business is fixed in some way. After all we are so busy doing things, when can we find time to think about things? BUT Fixed ideas are not a truth; they are tricks of the mind.Click To…
  • Is Google Fact Ranking The Next Internet Revolution?

    Jonathan Salem Baskin
    jonathan
    1 Mar 2015 | 6:45 am
    The brilliance of Internet search has always been that it was based on popularity — incoming links as evidence of some crowd vetting, or something — which meant that no individual, or service provider, could be held accountable for accuracy. Instead, it opened the floodgates for every smart and insane idea to flourish if it found enough believers, while money was made connecting them to their reasonable proclivities or lunacies. Google might change all that. Maybe. Hal Hodson at The New Scientist reports that a research team is working on a way to base page ranking on facts or, more…
  • brand experience brief: best buy

    Denise Lee Yohn
    Denise Lee Yohn
    22 Feb 2015 | 10:08 pm
    This Brand Experience Brief covers Best Buy.  I visited the location in Richfield, MN, and found that instead of presenting a cohesive Best Buy brand experience, the store provides a collection of shopping experiences for different brands. Take a look: DLYohn Brand Experience Brief: Best Buy in Richfield, MN from Denise Lee Yohn on Vimeo.   transcript: Today’s Brand Experience Brief takes a look at how Best Buy, the big box electronics retailer, has become less of a store and more like a shopping mall of electronics brands.  I visited its location in Richfield, MN, which is…
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    Brand Insight Blog

  • “Brand” Trumps Managerial Incompetence.

    John Furgurson
    18 Feb 2015 | 7:41 pm
    I need to stop being surprised by managerial incompetence. Honestly. I need to reframe my expectations and just be pleasantly surprised when I encounter an exception to the rule. Because everywhere I turn, knumbskulls, nuckleheads and nitwits rule the managerial world. Witness the retail store owner who has no handle on her inventory issues or labor costs. The non-profit executive who has a revolving door of talent, going only one direction. The managing partner of a professional agency who constantly over bills his clients. The director of communications who doesn’t communicate with…
  • Information is killing your advertising.

    John Furgurson
    6 Feb 2015 | 11:33 am
    Contrary to popular belief, information is is the enemy of persuasion. Not the friend. Most people think they can convince, sell or persuade by piling on facts and stats. Well, it might make you feel smart, but it’s not going to produce results. In fact, the more info you stuff into an ad, the less you’ll get out of it. Information is what web sites are for. You can cover all the nitty gritty details in the content of your site. That’s where you go deep. Don’t try doing that in your advertising. Effective advertising leads prospects to that information and moves them…
  • Making websites work — on many levels.

    John Furgurson
    19 Dec 2014 | 9:45 am
    It’s been very interesting to witness the progression of web design over the last 20 years. Trends come and go at a fashion-runway pace. Technology changes even faster than that, and the graphic style is continually evolving. Regardless of the latest trends or technological bells and whistles, there are some timeless facts about this communication tool that will always apply. First and foremost:  The most effective websites are multi-dimensional. That is, they communicate on many different levels… The phonebook level. In case you hadn’t noticed, the phone book is fading faster…
  • Is the term “inspiring bank” an oxymoron?

    John Furgurson
    8 Dec 2014 | 1:55 pm
    It’s interesting, where people find inspiration. For some business owners, it’s the pages of Forbes or biographies of big-name entrepreneurs. For Monet, it was the garden. For me it’s the bookstore, the ski slopes, or the trails. The bank is definitely not on my list. Banks are not known for their inspiring environments or groundbreaking business practices. In fact, the entire banking industry has a huge cloud hanging over its head, every since the mortgage banking debacle of 2009. The most exciting thing to ever happen at my bank was the emancipation of the counter pens…  They…
  • Five things every marketer should be thankful for.

    John Furgurson
    25 Nov 2014 | 1:32 pm
    Once a year we all sit down at the dinner table and express our gratitude and appreciation… for the food, the friends, the family, the abundance. You might want to do the same thing at work once in a while. As business people, it’s easy to forget the stuff we should be thankful for in the workaday world. We get so wrapped up delivering the next deliverable, doing the next deal, and appeasing people who may be unappeasable, we just forget to be appreciative. Or worse yet, we don’t see the good stuff at all. So here are a few things that I believe are truly Thanks-worthy for…
 
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    brandflakesforbreakfast

  • ads in your blind spot

    Kristien Del Ferraro
    4 Mar 2015 | 5:10 am
    Volkswagen's Side Assist technology helps drivers be more aware of their surroundings to ultimately prevent accidents and even save lives. So how do you get the power of such technology across in an iPad ad? Brilliantly, apparently. As you can see from this super quick video, AlmapBBDO wins this one for innovative use of ad technology.
  • proud to be #LikeAGirl

    Kristien Del Ferraro
    4 Mar 2015 | 5:09 am
    Last summer Alway's blew up the internet with their first #LikeAGirl spot that challenged us to make the typically derogatory term "like a girl" a good thing. Now, in honor of International Women's Day this Saturday, Always released this super inspiring follow-up video featuring just some of the many girls that got behind the cause, showcasing the awesome things they do #LikeAGirl. F#@k yeah, girl power!
  • you can't skip this

    Kristien Del Ferraro
    4 Mar 2015 | 5:08 am
    Seriously, does anybody NOT click "skip" on YouTube pre-roll ads? Anybody? Annnnyyyyybody? Yeah, that's what we thought. So, if you're a YouTube video advertiser, how do you make sure people get your message? By making the ad end before users even get the option to skip, DUH. In a world where video is digested in :06 - :15 doses, why wouldn't you do this?
  • is it blue, black, gold, or white?

    Stephen Palinkas
    3 Mar 2015 | 5:15 am
    The answer is all of the above. Or none of the above. Or maybe just one of the above. It doesn't matter, a dress broke the Internet. Take that Kim K.! Annoying as it may be, it’s actually quite amazing how something so small like a photo of a dress can become a viral sensation within hours. Of course the brand-wagoners (yeah, that’s right) couldn’t let this one slip away without some real-time social chatter. Some good, some bad, some just out there, but always fun to analyze.
  • margaritas that are out of this world

    Stephen Palinkas
    3 Mar 2015 | 5:10 am
    If you prefer your margaritas ice cold and space frozen, then Jose Cuervo is what you want. Their margaritas are literally out of this world. In honor of National Margarita Day, Cuervo went where no tequila has gone before. Space. Next we’ll start seeing brands aiming to be the first on Mars. Who will it be?
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    Branding Strategy Insider

  • Branding For A New Dimension

    Chris Wren
    3 Mar 2015 | 12:10 am
    I’ve written a few times about the increasing popularity of a trend called mindful living. This trend is continuing to grow, along with rising awareness of what brands are and how consumers see themselves in the brand’s story. This awareness may allow consumers to become what JWT Intelligence calls “micropreneur stewards” of brands over time. With desire as the driving emotion in the marketplace, some emerging trends are shedding new light on what we might actually desire – and what that might mean for brands. One-For-One; The New Way Commerce The evolution of the social web has put…
  • Brand Trust And Its Role In Brand Differentiation

    Mark Di Somma
    2 Mar 2015 | 12:10 am
    Brand trust resides in different places in different markets. The location and nature of that trust should directly influence how you compete. Category – in highly regarded categories, such as the NGO (Non Governmental Organization) sector, most if not all brands are trusted and seen as reputable. It’s hard to gain distinction in such circumstances because all/the vast majority of participants are viewed as ethical, and therefore there is little or no reputational distinction. Equally, if you are part of a sector with a bad reputation, it’s very hard to break away from the overwhelming…
  • When Focus Hurts Brands

    Mark Ritson
    27 Feb 2015 | 12:10 am
    I remember it like it was yesterday. On a cold, crisp October afternoon my girlfriend and I skipped school and drove for an hour to Kendal. It was the sort of thing you do when you’re 17, bored out of your mind and one of you has just passed their driving test but has nowhere in particular to drive to. I can’t remember the drive but I can remember why we picked Kendal. It had a McDonald’s – the only one in Cumbria. And so we spent an entirely exotic afternoon trying our first-ever Big Macs and slurping down Cokes while dreaming of a future far away from school and all the other…
  • Brand Leadership: The New Brand Management

    Derrick Daye
    26 Feb 2015 | 12:10 am
    Top tier marketers today have made one career-changing decision that has extended the reach of their success. They’ve elected to lead rather than manage. Those seven words represent the new requirement for high performance in an age where the customer drives the conversation about brands and where the proactive thrive. Don’t Manage. Lead. To manage means to bring about, to accomplish a task, to be responsible for a deliverable. Brand management mattered when the rules were set and when repetition formed the crux for success. But today’s marketplace is so much more dynamic and today’s…
  • Stay True To Your Brand Positioning

    Mark Ritson
    25 Feb 2015 | 12:10 am
    A few years ago, I was working as a consultant for a luxury brand. After a long and fruitful week of branding meetings across Europe, we ended the week in Paris and I visited the brand’s biggest boutique with one of its senior executives. Enamored after five days of working for this lovely brand, I decided to buy one of their nice bags for my wife. Unfortunately, when I went to pay for the bag, my HSBC credit card was rejected. The immaculate sales assistant tried to process it several times but eventually, as a line formed behind me, I was politely informed that my card had been rejected…
 
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    Jonathan Salem Baskin

  • Is Google Fact Ranking The Next Internet Revolution?

    jonathan
    1 Mar 2015 | 6:45 am
    The brilliance of Internet search has always been that it was based on popularity — incoming links as evidence of some crowd vetting, or something — which meant that no individual, or service provider, could be held accountable for accuracy. Instead, it opened the floodgates for every smart and insane idea to flourish if it found enough believers, while money was made connecting them to their reasonable proclivities or lunacies. Google might change all that. Maybe. Hal Hodson at The New Scientist reports that a research team is working on a way to base page ranking on facts or, more…
  • Fellow Gardeners

    jonathan
    1 Mar 2015 | 5:27 am
    Today, an apple found its fellow gardeners. It’s hard to remember, but there were no PCs when I was a teenager. Computers were big, hunking things that were made by companies like Unysis and IBM. They ran on giant spools of magnetic tape, and we fantasized that they’d one day talk like HAL in 2001: A Space Odyssey. Some computer geeks who lived in Silicon Valley would meet to compare notes and designs for smaller versions, though. They dubbed themselves the Homebrew Computer Club, and they were open sourcing content before the term existed. One member was named Steve Wozniak, a technical…
  • How Can My Brand Communicate Innovation?

    jonathan
    28 Feb 2015 | 6:23 am
    The concept of “innovation” is incredibly topical these days, as many companies declare it as part of their branding strategy. But much of the resulting communications fail to achieve recognition, let along credibility. Here’s how businesses can do it right… Read the entire essay at Answers.com
  • New Retail Tool Recognizes Shoppers Without Violating Privacy

    jonathan
    26 Feb 2015 | 7:04 am
    The desire to configure relevant consumer offerings has driven much of the interest in Big Data. It has also led to the privacy intrusions and security risks that make the majority of consumers uncomfortable, according to recent surveys. A new tool, called the Rately Merchant Platform, challenges that devil’s bargain by simplifying the customer recognition model, and putting shoppers in charge of it. A novel benefit is that it addresses privacy problems by not creating them in the first place. “The moment of truth for shoppers isn’t when they make it to checkout, but when they first…
  • Are Ad Agency CEOs Business or Creative People?

    jonathan
    22 Feb 2015 | 8:06 am
    Ad agencies must strike an ongoing and sometimes uneasy balance between business and creative skills, and that challenge is no less apparent in how they’re led. Understanding this dynamic can help marketers engage with agencies more productively. CEOs are business people Fundamentally, advertising agencies are businesses, so CEOs are almost always business people, not creative types. The world’s largest ad agencies are also part of even larger holding companies, along with related businesses such as media buying, and companies that provide other marketing services, like public…
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    Drew's Marketing Minute

  • Love advice is not good marketing advice

    Drew McLellan
    27 Feb 2015 | 5:29 am
    As we celebrated Valentine’s Day this month – there were many a cliché uttered in the name of love. I want you to remember that in most cases, they don’t work as well as marketing maxims. Love advice is not good marketing advice. In fact, in general I might suggest that you shun cupid’s advice when it comes to marketing your organization. Let me give you a few examples. Absence makes the heart grow fonder: While this may be true in human interactions, buyers have a very short attention span. When your marketing is sporadic or worse – nonexistent, you can’t expect a prospect to…
  • Win a copy of Peter Shankman’s book – Zombie Loyalists

    Drew McLellan
    5 Feb 2015 | 6:22 am
    Marketing and PR guy Peter Shankman just releases a new book (Zombie Loyalists) that is on a topic that is near and dear to all of us at McLellan Marketing Group.  Given that our tagline is “create a love affair with your customer” the idea of having rabid fans who are a marketing tsunami is clearly one we endorse. Peter’s book drives home the point with this alarming statistic combination: 80% of companies think they provide superior customer service, and 8% of customers agree. What that should mean to you is — you can crush your competition if you get this right.
  • Use your inside voice – why your employees should be your #1 audience

    Drew McLellan
    2 Feb 2015 | 5:19 am
    When people think about marketing, they typically think about external marketing – marketing tactics aimed at potential customers. But no business can afford to forget to actively and regularly market to its own employees.  In fact, your employees should be your #1 audience. I’m not sure why business owners and leaders don’t see the importance of targeting their employee base, but it’s often either completely forgotten or it’s one of the smallest line items in the budget. Why is marketing to your own employees so important? Who usually interacts with your clients?   It’s not…
  • Could you have zombie loyalists?

    Drew McLellan
    27 Jan 2015 | 4:48 am
    Peter Shankman’s new book Zombie Loyalists — Using Great Customer Service to Create Rabid Fans comes out today and I’m looking forward to reading it on the plane tonight! If you aren’t familiar with Peter, he’s best known for founding Help a Reporter Out, which changed how journalists and sources interact around the world. This new book is his fourth, and is the follow-up to his best-seller, Nice Companies Finish First. He blogs at Shankman.com, and tweets random hilarity at @petershankman. Peter always does things in an innovative way, so to celebrate…
  • In marketing, you eat the pie one bite at a time

    Drew McLellan
    21 Jan 2015 | 8:53 am
    It’s the middle of January and by now most people have gone back to life as they knew it prior to January 1st. They aren’t getting up at 5 am to jog or only eating grapefruit rinds and prunes or chewing on licorice instead of smoking. No doubt there’s been all kinds of studies done on why we both set and violate our new year’s resolutions each January. I think one of the reasons why resolutions are so seductive and yet so elusive is because they’re too ambitious. We don’t resolve to work out once a week or lose five pounds or reduce our cigarette consumption by 20%. We want to go…
 
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    Tom Fishburne: Marketoonist

  • how we consume media

    tomfishburne
    22 Feb 2015 | 1:42 pm
    Our media habits have changed irrevocably. But much of today’s marketing is still biased toward how we consumed media in the past. It feels like we’re in an awkward adolescent stage of media planning. Digital media is often bolted onto traditional media in a disjointed way. There’s not enough integrated planning where the big marketing idea comes first. Instead, a traditional media campaign is frequently shoehorned into digital media. Sometimes new media channels are picked, not because there’s a consumer insight, but because they’re the trendy flavor of the…
  • targeted ads

    tomfishburne
    15 Feb 2015 | 8:20 am
    Marketers spend a lot of time and effort trying to infer consumer behavior through the signals they leave online and offline. We’re in an interesting stage here. In some ways, the tools are continually getting more sophisticated (and creepy in their accuracy). In other ways, they are a blunt instrument with a lot of potential to draw false conclusions. Or at the very least, an incomplete picture. The cookie, which has long been the mainstay of tracking consumer activity online, is crumbling, as consumers increasingly live in a multichannel world with screens that don’t talk to each other.
  • 5 stages of data-driven marketing

    tomfishburne
    8 Feb 2015 | 8:14 am
    The road of data-driven marketing is bumpy. For all the promise, there’s also a lot of resistance. Many marketers are being dragged kicking and screaming into a world very different than where they started their careers. I’ve drawn a few cartoons on the tension between the Math Men and the Mad Men. Ultimately marketing will require both. But we’re in an awkward adolescent period of data-driven marketing. Much of marketing today is either mindlessly data-driven or hopelessly data-resistant. This time of change creates tremendous opportunity for marketers willing to embrace the potential…
  • more with less

    tomfishburne
    1 Feb 2015 | 8:22 pm
    While some brands plunked down $4.5 million for a 30-second spot this Superbowl Sunday, most marketers are being asked to do more with less. This can feel like an impossible task. I once moved from a large brand with a large advertising budget to a small challenger brand with virtually no budget. At the large brand, we used to complain like the world was ending whenever we were asked to cut our budget by 5%. Our solution was to try to eke out small efficiencies to compensate for the cut. At the small brand, our desperation from having virtually no budget forced us to think about marketing in…
  • stage gate innovation

    tomfishburne
    25 Jan 2015 | 6:03 pm
    Innovation is not for the faint of heart. At times, managing innovation can feel like the myth of Sisyphus, repeatedly pushing a boulder up hill. Particularly when navigating the stage gate process. Most organizations use some form of stage gate process to manage innovation. New product ideas must pass through a series of stage gates, where they are poked, prodded, and vetted before moving on to the next stage. In theory, this leads to stronger ideas. But in practice, stage gates don’t necessarily result in survival of the fittest ideas; they can lead to survival of the safest. Stage gates…
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    Personal Branding Blog - Stand Out In Your Career

  • In Transition: So What’s Your Brand?

    Alex Freund
    4 Mar 2015 | 10:30 am
    More than ever, when you are in transition you should have a brand. Why? you ask. Because that is how you differentiate yourself and stand out from the proverbial crowd.   Branding is not about what you like but about what employers like. Your branding statement—whether in writing, on the Internet, or spoken via your elevator pitch should have the triple purposes of gaining credibility, arousing curiosity, and increasing your likability factor. And your work toward those goals will not be in vain, because 90 percent of employers check out candidates prior to making initial searches…
  • Convert Routine into New Thought for Improved Results

    Elinor Stutz
    4 Mar 2015 | 2:30 am
    Entrepreneurs are frequently advised to put segments of business on auto-pilot so they may focus on the areas that will be more likely to increase revenue. This is great advice up to a point, but then, the benefit dwindles into a loss. Today’s example is of Twitter automation. Twitter automation We can all agree that thinking of creative tweets to post, day in and day out, and on the spur of the moment, is not a reality for most. Feeling under pressure with projects to be delivered on time for clientele cuts into time for this type of creativity. Therefore, automated software was developed…
  • How to Increase Traffic with Highly Shareable Content

    Sarah Landrum
    3 Mar 2015 | 12:30 pm
    The surefire way to drive traffic to your website is to publish highly shareable and engaging content. Not only does this help enhance your SEO rankings, but also the higher social curation — provided it’s being shared — means that more people will see it. In turn, this will naturally increase your traffic, leads and sales. The problem is, while shareable content might as well be a guaranteed method to increase traffic, there are no guarantees that the created content will become viral. You will never know just how engaging your content really is until it’s out in the…
  • Can You Tell These 10 Stories?

    Nance Rosen
    3 Mar 2015 | 10:30 am
    Often times in a meeting with a prospective client or employer, you want to tell a success story. You want to speak about something that you have accomplished. You want to have it directly connect to their issues, products, services, or something they can relate to. What if you don’t have anything? What if you are talking to someone in an industry where you have no experience? What if you have never done anything great – or anything at all – that communicates how they could anticipate you would perform for them on their specific issues? When you freeze up and you’ve “got…
  • Why You Need to Have Friends at Work

    Ceren Cubukcu
    3 Mar 2015 | 2:30 am
    Some employers think that if their employees become friends at work, their productivity will decrease and they will work less. Actually, it is the opposite. Having friends at work is beneficial both for the employer and you, the employee. Many of you work at least 8 hours a day and see the same people every day. Therefore, having friends at work gives you an incentive to come to work every morning. Below are other reasons why it is good to have friends at work: Time Passes More Quickly: You spend more time with your coworkers than with anyone else during the day. For this reason, if there are…
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    Igor

  • Verisign Celebrates .com’s 30th Anniversary, Launches Domain Name Contest

    igor
    25 Feb 2015 | 8:10 pm
    Igor founder Steve Manning is one of three announced judges for this event, which runs for the next three months. Over 100k in prize money, top prize is 35k. Details here.
  • Artisanal Snowflakes Falling in Brooklyn

    igor
    27 Jan 2015 | 4:10 am
  • Creating Compound Names Like Instagram, Snapchat & Airport

    igor
    15 Jan 2015 | 2:53 pm
    Instagram and Snapchat are identical constructions. Each simply substitutes new words from an accepted utility name: Instant Message. Insta & Snap are synonyms for Instant, and Gram & Chat are substitutes for Message. Since Instant Message is already a universally adopted name, you know that Instagram and Snapchat will be accepted as well. If what you’re naming doesn’t map to a two-word generic, break it down into one first. You can do this by re-purposing an unrelated, well-known compound word, as in Apple’s Wi-Fi base station being called “Airport”…
  • A Timely Cartoon

    igor
    10 Jan 2015 | 8:16 am
    Using The Power Of Names To Make A Point: Simply substituting the names “Rabbit” & “Duck” for known religions disarms the reader and opens them up to a different perspective
  • “Hi.Q” App Launches. Measures & Improves Your Health I.Q. – Named by Igor

    igor
    15 Dec 2014 | 9:06 pm
    Hi.Q launched today with articles in Wired, NY Times, Entrepreneur, VentureBeat and many more. This one is from today’s Wall Street Journal: Adding a new tune to the chorus of health and wellness startups, Hi.Q is emerging from stealth with an app and funding. Unlike Fitbit Inc., MyFitnessPal Inc. and dozens of other startups that enable users to count steps and track eating habits, Hi.Q tests health knowledge. The hypothesis is that the more users know, the better choices they will make. The free app functions like a game with players completing quizzes and competing against others for…
 
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    Hard Knox Life

  • Travel is an opportunity to nurture your network

    Dave Knox
    27 Feb 2015 | 8:37 am
    2015 is shaping up to be one of those years where I am spending more time than I’d like as a patron of Delta Airlines and Starwood Hotels.  In fact, as I write this I am in the Delta Sky Club at LaGuardia in the middle of trips to New York City and San Francisco.  As I was catching up on my Instapaper reading, I came across John Battelle’s post of “Your Network Transcends Time – Care For It.”  John perfectly captured two conversations that I have had in the recent weeks, one with a colleague at Rockfish and the other a friend who asked how I spend my time at…
  • How To Stand Out When Applying To The Brandery

    Dave Knox
    9 Feb 2015 | 5:15 am
    Did you know that getting into a top tier startup accelerator is actually statistically more difficult than getting into Harvard? For its Class of 2018, Harvard accepted around 5.9% of their 34,000 applicants. In 2014, The Brandery accepted half that percentage with <2.5% of applicants being offered a spot in the program (a number we consistently see with other top-ranked peer programs). So what should a founder do in order to get their application to stick out? After reviewing thousands of applications over our five previous classes, here are a few best practices I have seen work to help…
  • Never Stop Fighting ‘Til The Fight Is Done

    Dave Knox
    20 Oct 2014 | 6:29 am
    Hanging on my office wall is one of my favorite prints that I bought a few years ago in Chicago.  It is a quote from the movie The Untouchables that reads: “Never Stop Fighting ‘Til The Fight Is Done” That quote has come up in at least three conversations this past week as I talked with people about what makes an entrepreneur succeed.  Through five classes at The Brandery, we have seen nearly 50 startups come through our doors with our fair share of successes and failures.   And while it is tough to point out one thing that separates the companies that make it from the…
  • The Truth of Selling to Brands vs Agencies

    Dave Knox
    14 Oct 2014 | 6:15 am
    One of the constant questions that I see startups wrestle with is how to think about the selling process of brand marketers vs their agency partners.  Frankly it is a question that does not have clean cut answer.  But, it is a question that I think I am well positioned to at least help with since over my career I have spent two-thirds of my time on the brand side (P&G) and one-third on the agency side (Rockfish).  So how should startups handle the brand vs agency debate?  In my eyes, there is not a single answer but instead several questions that a startup should consider as they…
  • Don’t Bet Against The Midwest

    Dave Knox
    9 Oct 2014 | 12:26 pm
    If I was to share the following facts with you, what part of the US would you think I’m talking about: Represents over 20% of the US GDP Nearly 25% of all research in the US is done here and 25% of all patents in the US are granted here In the last 5 years, 52 companies that are based here have either gone public or been acquired for over $1 Billion.  In total, these 52 companies represent over $140 Billion of aggregate shareholder value 1 day car drive to 60% of the US population While the headline of this post obviously gives it away, most people would see these figures and think…
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    GIRVIN | Strategic Branding Blog

  • Spice and Perfume

    Tim
    3 Mar 2015 | 9:00 am
    The Legacy of Fragrance Design and Perfume, Taste Innovation and Spice Strategy In a workshop in Oregon, we studied the layering of taste and scent in new product development innovation summits. What came clear in the study group was a kind of synaesthesia of sensations. We’d talk about a spice and flavor direction, then describing a flavor tiering of how a spice works. In exploring this conception, my first content was examined in brand development workshops for P&G, one of the biggest flavor and fragrance groups in the world. What I found, during that time, was that flavorists and…
  • BrandSpirit

    Tim
    26 Feb 2015 | 9:00 am
    The Quest for Heart and Soul in Branding While it’s been suggested by some that “brands can’t have a soul,” it might be proffered that the inherent intimacy of branding to humanity imparts that they have a character that is imbued with a soul-like intentionality — they move forward with heart, the psychical character of brand, and the spirit that wraps around them. The comes from the heart of the leadership and what passion [another inherent legacy to humanity] that they bring to the proposition of building and relating brand storytelling, and what might be held in that…
  • Brands That Go Deep

    Tim
    24 Feb 2015 | 9:00 am
    The Deep Quest to Know a Brand Earlier in my life I was an inveterate spelunker, a cave explorer. In a manner, exploring caves is a richly metaphoric enterprise. You go deep into the heart of the earth, in winding, supremely dark and likely unknowable and risky places, not able to use much of a map to find one’s way — you’re going up, you’re going down, you’re on the level. But you go deep and deeper to know the subterranean character of the earth. Courage would be implied, because — even in teams — the work of way-finding can feel lonely. In a meditation about the…
  • YOU ARE HERE

    Tim
    19 Feb 2015 | 9:00 am
    BRAND PRESENCE, PARTICIPATION AND SENSUAL DESIGN You’re here, right? That is: right now, you’re presenting, you’re present: you’re here? When you’re walking a space, trying to create a place — something unforgettable — you need to be in here. Present and focused, accounted for. In a manner, the idea of being present is the highest state of designmind. You’re feeling it. All. There is a theory about comprehension, the holding of your self, in a place. There is a pattern, it’s a sensual patterning — the rattling of sound, the rhythm of touch, the moisture of taste, wafting…
  • Dream Deep

    Tim
    17 Feb 2015 | 9:00 am
    Brands, Dreams, Visions and Imagining It takes a special kind of person to run a brand. There will be fire found. In the near four decades of working experience, one comes to know what will work, and what will not, in the management of brand. One can have all the mechanisms of marketing: the layering of story, design, tiers of content and message, the electronic and print, boosting tools, strategies and tactics, but in the beginning and in the end, it all comes down to who leads the dream — why would they gather round, why bind in, why support that rolling forward? There needs to be a…
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    The Engaging Brand

  • How to Think Like Steve Jobs

    Anna Farmery
    4 Mar 2015 | 6:29 am
    How many times do you wish that you weren’t constrained by business practices? Ever felt that if only you could get rid of ‘x’ then ‘y’ would be so much easier? What if you could get rid of that constraint? What if the elements that hold you back were not really fixed, just fixed through expectation? The truth is that we all fall into a fixed mindset, believing that the way we do business is fixed in some way. After all we are so busy doing things, when can we find time to think about things? BUT Fixed ideas are not a truth; they are tricks of the mind.Click To…
  • The Bette Midler Guide to Social Marketing

    Anna Farmery
    2 Mar 2015 | 8:45 am
    Bette Midler describes why her career has been so long and why her shows remain so popular with this simple quote I show up with so much…emotion is the overarching glue. B MidlerClick To Tweet She “show’s up with so much”….I love that! It is simple. It is true. Yet it is so often forgotten at work. Too often people show up because it is their job. Bette Midler sees her job as showing up with so much energy, so much vigour, just simply …so much…that her audience feels her performance not just sees it. Entertainment is a job. Entertainment is actually…
  • Show 523 – The Rapid Growth Sales Process

    Anna Farmery
    1 Mar 2015 | 10:08 am
    Matthew Pollard – the rapid growth ‘guru’ joins me to talk about a rapid growth sales process. Matthew is described as a “true differentiation, niche marketing, and sales systemization powerhouse” Wow! We need to learn some of his secrets! And as well as a fantastic discussion Matthew has given us, a 5 FREE Sales Worksheets  to help you drive rapid growth with your clients to accompany the audio. We discuss What is the difference between selling and great selling that doesn’t even feel like selling? How selling is about rapport first and the need…
  • What Everyone Ought to Know About Limits

    Anna Farmery
    26 Feb 2015 | 6:50 am
    You get a deadline of 2 weeks so when do you start doing it? If you are like me, a couple of days before the deadline! Constraints are necessary. Constraints are good BUT only if they are the right constraints. When asked to do something I like to mull, I like to fester and make notes…I am working on the request but I need thinking time. The deadline is the sign that thinking time is over for now…..start putting your thoughts into action. So what are good and bad constraints? Good constraints make you think and act. Bad constraints offer the user excuses.Click To Tweet Think about…
  • Why Social Hustling is NOT Social Marketing

    Anna Farmery
    24 Feb 2015 | 5:43 am
    Maybe I stand alone. Maybe I am just hard to please. Maybe I am just not getting “it”. But asking for a like, asking for a share…. ..giving endless competitions to retweet is NOT social marketing; it is social brand prostitutionClick To Tweet Harsh? Too harsh to say this is not marketing but fake marketing for social quantity hunters? Social marketing isn’t demanding payback; it is YOU paying back your customersClick To Tweet And that is not new. Marketing has always been about giving people a reason to look, to listen, to check you out. Demanding, asking or…
 
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    Greteman Group » News & Views

  • Your Message Is Important, So Tweet it Right

    Ashley Bowen Cook
    24 Feb 2015 | 3:30 pm
    In general, the aviation community makes less use of social media than other groups. But just one quick search through Twitter, Facebook or Instagram demonstrates a healthy and ongoing online aviation conversation. For those who haven’t paid much attention, Twitter might seem like just a place where people gossip about their personal trivia: where they...
  • WBJ; Working the Room

    Greteman Group
    13 Feb 2015 | 11:43 am
    New Exploration Place traveling exhibit Exploration Place held its VIP opening Jan. 23 for the new natioanl traveling exhibit Wildlife Rescue. 2. From left: Deanna Harms, Greteman Group; Phil Frick, Judy Frick and Susan Skibba, Exploration Place. Photo courtesy of Exploration Place. © Wichita Business Journal, 2015
  • Boosting Brains and Igniting Imaginations

    Deanna Harms
    11 Feb 2015 | 7:26 am
    Here in the Air Capital, we keep our eyes to the skies. And we do what we can to help deserving stars shine even brighter. We recently chose Sedgwick County’s much-loved science and discovery center, Exploration Place, for pro bono support. Not only is Exploration Place celebrating its 15th anniversary, plans are underway for a new Design Build Fly exhibit....
  • Answers to Five Top Digital Aviation Marketing Questions

    Sarah Goertz
    10 Feb 2015 | 7:43 am
    What is one of the biggest challenges you’re seeing in digital when it comes to aviation marketing? Aviation marketers with international audiences often find it difficult to accurately target their online promotions. When running a campaign designed for Latin America it might not make sense to announce a region-specific incentive on your corporate website for...
  • New Enews Looks Sharp, Scales to Your Device

    Sonia Greteman
    6 Feb 2015 | 7:37 am
    You check your email on the go. More than 50 percent of the population does. So we made our quarterly enews easier to read using responsive design. Here’s a look at the steps we took to improve how we deliver our insights to your inbox. Could it be time to revamp your own enews with...
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    Adweek : Advertising & Branding

  • How to Pronounce 15 Brand Names You've Probably Been Saying Wrong

    4 Mar 2015 | 12:00 pm
    Business Insider produced a video that corrects common mispronunciations of 15 brand names. The voiceover sounds a bit like Siri—knowledgeable but snotty. Among the highlights, we learn that Guerlain should be pronounced "ghor-lehng," not "girl-lane"; Porsche isn't "porsh" but "POR-sha"; Zagat should be "za-GAT," not "za-get"; and Lululemon is, in fact, "loo-loo-le-mon," not "loo-loo-leem-own." (Some folks pronounce it "loo-loo-leem-own"? Really? Perhaps they drank too much…
  • Seriously: Why Can't Ben & Jerry's Make a Cannabis Ice Cream?

    4 Mar 2015 | 10:56 am
    The happy duo of Ben Cohen and Jerry Greenfield (better known to snackers as the men behind Ben & Jerry's ice cream) fired a shot heard around the pot world a few days ago when they endorsed the idea of cannabis-infused ice cream. Appearing on HuffPost Live, Cohen said the idea of a marijuana-infused flavor "makes sense to me. [You could] combine your pleasures." Greenfield was a bit more judicious in his response, but hardly dismissed the idea. "Ben and I have had previous experiences with [pause] substances," he said. "I think legalizing marijuana is a…
  • Fans Successfully Unlocked the New Avengers Trailer, and It Was Totally Worth It

    4 Mar 2015 | 10:54 am
    Marvel both delighted and infuriated its rabid fan base today by making them work together to unlock the new Avengers: Age of Ultron trailer by tweeting about it. But good news: The trailer is amazing. All morning, a promoted post on Twitter asked fans to "tweet to unlock" the new ad, and now the spot is live. Check it out below for your fix of James Spader, Robert Downey Jr. and an overflowing superhero smorgasbord:
  • Delta Feels a Road Warrior's Pain in Charming Ad About the Most Grueling of Trips

    4 Mar 2015 | 10:37 am
    Traveling constantly for work can suck, and Delta wants you to know it understands. A new ad from Wieden + Kennedy New York tackles that familiar trope, as a drone of a man trudges through relatable little first-world indignities—the electronic keycard to his hotel room not working, getting lost going for a run in foreign streets, ironing a tie he's still wearing (but wait ... isn't that how everybody does it at home, too?). The whole spot hangs on the pensive singsong 1970 recording "Love You" by pop group The Free Design (also, how Suzanne Vega's 1987 classic…
  • Dads Lead the Charge to Get 'Amazon Mom' to Become 'Amazon Family'

    4 Mar 2015 | 9:46 am
    While 2014 brought a surge of pro-female advertising, brands kicked it up a notch at the Super Bowl this year with some pro-dad advertising. Now, parents are rallying for Amazon to change the name of its popular Amazon Mom program—which helps parents buy the right kid products for the prenatal through toddler years—to Amazon Family. The call for change was inspired by the death of popular dad blogger Oren Miller, who had promoted a petition for Amazon to change the name. "Please sign that petition. Please," Miller once wrote. "It's not about a name and it's…
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    Brains on Fire

  • Design Is a Time Traveler

    Amy Taylor
    4 Mar 2015 | 6:43 am
    I recently visited a friend’s house to discover a canister of Cafe Bustelo sitting on their countertop. With its bright yellow and red design, it stuck out like a sore thumb in a space  I lovingly (and accurately) call the epitome of a hipster haven.  A quick Google of Cafe Bustelo history makes me think their branding hasn’t changed a whole lot since it was founded in 1931. And maybe that’s a good thing. In a neutral, Pinterest-worthy space, that misfit canister was elevated to an unintentional statement piece — a functional work of art. Industrial designer, S. Balaram once…
  • Great Brands Help People Be Great

    John Moore
    2 Mar 2015 | 6:44 am
    A core belief in our PASSION CONVERSATION book is the need to rewire a marketer’s brain to appreciate creating opportunities (online and offline) for the customers you serve to share their own stories. A lot of good can come out of encouraging people to talk about themselves, their lives, their hopes, and their accomplishments. Ultimately, the passion conversion (aka word-of-mouth) is not about getting people to talk about you—the brand. It’s about getting people to talk about themselves. Truth be told, that line you just read is a riff from a Kathy Sierra tweet I saw back in the wild…
  • Five Ways to Embrace Healthy Tension

    Robbin Phillips
    25 Feb 2015 | 7:20 am
    I know it’s cold outside, but it’s comforting to know that Spring will come. This photo from Libby Willams is a great reminder. Yesterday Emily and I were having a discussion and she made a simple statement that got stuck in my heart. A company like Brains on Fire should have “healthy tension”. I honestly have never heard that phrase before but I love it. Don’t you? Igniting community and creating tools to fuel movements is messy work. Working with people involves stirring feelings and in doing that we often stir our own feelings and emotions. Most “people focused”…
  • The 2014 Brains on Fire Annual Report

    Amy Taylor
    23 Feb 2015 | 10:15 am
      2014 may go down in history as the year of Adele Dazeem, that Oscar selfie and $55,000 potato salad, but around here, it was another great chapter for the BOF history books. From hundreds of cups of coffee to thousands of copies of The Passion Conversation sold — 2014 treated us well. The proof is in the infographic. The post The 2014 Brains on Fire Annual Report appeared first on Brains on Fire.
  • Friday Fotos | Canada Edition

    Amy Taylor
    20 Feb 2015 | 12:12 pm
    Donuts? Don’t’ mind if we do. A good day to be at BOFLA Geno speaking at #TheGathering2015 Banff is beautiful! #TheGathering2015 Zissou says, “Make a Frenchie Friday.” #BOFLA The post Friday Fotos | Canada Edition appeared first on Brains on Fire.
 
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    Movéo

  • Refine your business purpose

    Movéo Team
    4 Mar 2015 | 12:30 am
    After a business purpose statement is written, how can you ensure that it is actionable and meaningful? As you work to communicate and operationalize your brand’s purpose, you must craft short- and long-term goals to translate your purpose statement into practice. These goals must be specific, measurable, and achievable. Short-Term Goals By setting short-term goals at regular intervals, your organization can divide long-term objectives into manageable tasks. Use project management software or online tools to map out the steps your business needs to take, and to organize and allocate work.
  • Movéo prepares to move to downtown Chicago

    Movéo Team
    2 Mar 2015 | 6:56 am
    The last few months have been a time of great change at Movéo. Between our work on aligning our operations to increase our focus on data and insights to some of the great thought leadership we’ve been churning out, there’s no doubt that things are moving and shaking at the Movéo office. Now, we’ve got another piece of news to announce: Movéo is moving! We’re shutting the doors of our Oakbrook Terrace headquarters and moving the entire team to our downtown Chicago office at 190 S. LaSalle St. in The Loop. The Chicago team couldn’t be happier to welcome their Oakbrook Terrace…
  • Measuring Your Purpose

    Movéo Team
    27 Feb 2015 | 12:30 am
    We’ve been talking a lot about purpose in marketing for the last few months, and while we’ve made it clear how purpose can help build marketing success, there’s a lingering issue that savvy marketers have probably noticed: how do you measure purpose? Today, we’ll discuss how analytics can be used to measure customer and employee value and impact, and wrap up the lessons we’ve learned in our February blog posts. Your Social Return on Investment (SROI) You know about your ROI, but how do you figure out your SROI? Figuring out your net social impact requires blending traditional…
  • Operationalizing Your Purpose

    Movéo Team
    25 Feb 2015 | 12:30 am
    Having a business purpose doesn’t end with writing a statement of purpose. The next step is putting it into practice. As you begin operationalizing your purpose, keep these factors in mind: You Must Usher Your Purpose From Vision to Practice It’s crucial that your employees understand what your purpose looks like in practice and can apply it to their daily work. Any brand can have a purpose on paper, but it takes hard work to incorporate that purpose into the everyday actions of a business. Get to know your employees. Are they working just for their paychecks, or are they invested in the…
  • Communicating Your Purpose

    Movéo Team
    23 Feb 2015 | 6:53 am
    Once you have a strong sense of your organization’s purpose and have put it into practice, it’s time to start communicating that purpose to your employees, customers and the wider world. There are many different methods for sharing your purpose. For the best results, employ a variety of tactics to make your message heard. Convey Your Purpose in Advertising Effective advertising does more than sell a product or service: it positions your brand in a way that puts your brand values front and center. The approach you employ will shift from campaign to campaign, but the core messaging should…
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    Latest Thinking

  • LEVICK further enhances Public Affairs and Crisis capabilities with hire of Tim Gay

    cadams
    4 Mar 2015 | 8:56 am
    Longtime Public Affairs Professional and Author to Provide Strategic Counsel and Thought Leadership Expertise to LEVICK   March 04, 2015 -- In the latest step in LEVICK’s ongoing growth and rapid expansion, the communications firm announced the hiring of Timothy M. Gay, an expert who has spent decades providing communications counsel and thought leadership expertise to clients across the industry spectrum.   Mr. Gay was most recently Senior Vice President at Grayling and its predecessor firm, Dutko Grayling. He also brings 15 years at other public affairs agencies, including Powell Tate,…
  • Former Assistant U.S. Attorney and Federal Prosecution Spokesman Randall Samborn Joins LEVICK

    sdavis
    25 Feb 2015 | 6:58 am
    Top-Tier Litigation Communications Specialist Will Head New Chicago Office Feb. 25, 2015 -- In the next step of LEVICK’s ongoing growth and rapid expansion, the communications firm announced today the hiring of Randall Samborn, an attorney and former legal journalist who spent two decades with the Federal prosecutor’s office in Chicago leading one of the Federal government’s most active and successful prosecutorial public affairs operations. Over the course of his career, Samborn played a key role in the prosecutions of Illinois governors Rod Blagojevich and George Ryan as well as cases…
  • Chip Babcock on Media Litigation: Why the Strongest Legal Case Often Doesn’t Win

    sdavis
    21 Jan 2015 | 2:12 pm
    In this LEVICK Daily video interview, we discuss a longstanding trend in media litigation with Chip Babcock, a Partner with Jackson Walker L.L.P. Suits against media outlets are too often defended with facts – when it’s the feelings that matter most of all.
  • Chip Babcock on the Decision to Litigate

    sdavis
    7 Jan 2015 | 7:06 am
    In this LEVICK Daily video interview, Chip Babcock, a Partner at Jackson Walker LLP, outlines strategies to employ when making the critical decision between litigation and other forms of dispute resolution.
  • Mario Cuomo’s Peacemaker Purple Shade

    ldavis
    5 Jan 2015 | 8:47 am
    In this article published today in USA Today, we discuss Governor Mario Cuomo’s legacy as a peacemaker of a purple shade. The former New York governor transcended partisan divides, yet kept true to progressive roots. Read the full article here.
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    brandchannel.com

  • OpenTable Has No Reservations About Rebranding

    4 Mar 2015 | 12:04 pm
    OpenTable has tied itself to restaurants pretty firmly, particularly with its tagline, “Make restaurant reservations the easy way.” But the company, which services over 32,000 restaurants in six countries, wants the world to know that it’s about more than making reservations. This week it rebranded with a new logo, motto and brand voice—the first time the 17-year old company has refreshed its branding in over a decade. [more] The new tagline, “The table is just the start…” helps deliver the brand’s message, as detailed on its brand's…
  • Target's $2 Billion Layoffs Savings Goal: Mobile, Hispanic and Smaller Stores

    4 Mar 2015 | 10:39 am
    Following a few rough years—think data breach and failed expansion into Canada—Target is aiming atputting itself back on track, but it will be at the expense of more than a few employees. To help cut $2 billion from its costs in the next two years, Target CEO Brian Cornell told analysts on Tuesday that the retailer is going to send thousands of its employees packing, Reuters reports. Those cuts will mostly come from the retailer’s US headquarters in Minneapolis and offshore, in India. In addition, the company will continue to try to find ways to bring more Millennials and…
  • Volkswagen and Björk Break the Sound Barrier at MoMA

    4 Mar 2015 | 9:10 am
    While musician/artist Bjork is no stranger to combining technology with music, her new retrospective exhibition (which opens at New York's Museum of Modern Art on Saturday) is a groundbreaking collaboration and showcase for Volkswagen's audio tech. And luckily for all museum-goers, early previews indicate that the crossover of sound technology, culture and curation successfully meld to create a new, more personalized and interactive museum experience.[more] Volkswagen’s Electronics Research Laboratory (ERL) developed the augmented audio technology for the exhibition using the…
  • Getting Fresh: 5 Questions with Bolthouse Farms CMO Suzanne Ginestro

    4 Mar 2015 | 7:06 am
    Bolthouse Farms, acquired by Campbell Soup in 2012, has matured as a marketer and become a regular part of the healthy food marketing conversation. For example, Bolthouse is a major player in the new initiative launched by Michelle Obama's Partnership for a Healthier America (PHA) to rebrand fruits and vegetables as "FNV." And just this week, it created buzz with its #urwhatupost social media "food porn" campaign depicting unhealthy food choices shared on social media, whether mentions or images. On average, Bolthouse’s "food porn index" calculates that only 37 percent of the…
  • Brand News: Apple, Target, Toyota and More

    4 Mar 2015 | 6:02 am
    TOP STORIES Apple Pay struggles with fraud as Apple Watch wins major design award and appears on Chinese fashion magazine. Citigroup deal to sell its subprime lending business shrinks the bank's umbrella. Uber makes first acquisition with deCarta mapping deal. Toyota shores up management team, elevating foreigners (and first woman) to top posts. Target cuts several thousand jobs in reorganization towards digital as it launches Hispanic ad campaign.[more] MORE BRAND NEWS Abercrombie & Fitch reports an ugly quarter as American Apparel and Urban Outfitters fall out of fashion. Alibaba share…
 
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    yinkaolaito.com - the branding gavel, brand communication expert, nigeria brand consultant, social media expert

  • Twitter War? Think Twice, Omojuwa& Blossom Nnodim’ Case Study

    yinkaolaito
    1 Mar 2015 | 1:23 pm
    Communication and Public Relations professionals understand the impact of crisis. They do know it is better to prevent a crisis than to manage one. Wise people always avoid fight if it is needless. The wisdom is taken from an adage in Nigeria which says ‘one only knows the beginning of a fight, its full depth […]
  • 8 Best Approaches to handle critical online situation

    yinkaolaito
    25 Feb 2015 | 12:22 am
    The challenges of this age are as complex as the age itself. Online crisis has become part of what we must live with. Shrewd Community or Public Relations Manager must keep honing their skills if things  must work well for the organizations, brands we represent. Because the barrier of entry into online communication is porous, […]
  • Social Media News Gathering: 6 precautions you must apply

    yinkaolaito
    17 Feb 2015 | 1:55 am
    We live in the ‘age of breaking news’.  Every moment, seconds throws up a news flash. As long as you have  a Smartphone and has access to Internet you can always remain in touch with global news. There is no longer excuse for not knowing what goes on around the world. There are now applications […]
  • Why Nigeria Non-Profits (Church) need strong Communication Department.

    yinkaolaito
    30 Jan 2015 | 2:14 pm
    Communication Is the bedrock of any institution including marriage as well as all forms of relationships. When communication Is underplayed or not given right of ways, riots, misinformation,rumours fly around with ease. Today it is obvious that the evaluation of communication is still not being appreciated. This is so in many organizations. when there is […]
  • Jim Clancy, CNN And Corporate Social Media Policy: Lessons

    yinkaolaito
    18 Jan 2015 | 12:04 pm
    Few days ago, Jim Clancy’s 34 years great service with Cable Network News (CNN) came to an abrupt end. The nature of his exist gives much room for lots of questioning and probing. While Jim Clancy and CNN  owe no one apology with regards to what transpired in between the line, but as a curious […]
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    Executive Resume Branding

  • Toxic Executive Job Search Beliefs: I don’t want an online footprint

    Meg Guiseppi
    25 Feb 2015 | 3:14 am
    Toxic Executive Job Search Beliefs: I don’t want an online footprint is a post from: Executive Resume Branding Executive job search is looming imminently in front of you, or you’re already deeply mired in one. You’ve heard that social networking and online presence are important, but they’re just not for you. Is this what you’re thinking? “I don’t have time for social networks and I don’t like the idea of putting myself ‘out there’ online. So I won’t.” Ignoring online presence and social networks when you’re job-hunting is a big mistake. If…
  • Personal Branding and Executive Job Search Guide – Revised and Updated for 2015

    Meg Guiseppi
    11 Feb 2015 | 3:49 am
    Personal Branding and Executive Job Search Guide – Revised and Updated for 2015 is a post from: Executive Resume Branding Having trouble getting a handle on defining and building your personal branding, and navigating today’s executive job search? Not sure what to do first and what NOT to do? My popular executive job search readiness ebook will help you. First published in 2011, I’ve just finished revising and updating “23 Ways You Sabotage Your Executive Job Search and How Your Brand Will Help You Land (A practical guide to executive branding, marketing your ROI value and navigating…
  • Executive Job Search: How to Research Your Target Employers

    Meg Guiseppi
    4 Feb 2015 | 3:26 am
    Executive Job Search: How to Research Your Target Employers is a post from: Executive Resume Branding Savvy executive job seekers know that the very first steps in landing a great-fit job are TARGETING (selecting, say, 10-15 employers that you feel will provide the kind of job you want) and then RESEARCHING each one for industry and company market intelligence. Don’t even think of diving into updating your resume or LinkedIn profile, until you’ve done this! You’ll use this information to determine the expertise and qualifications you possess, that will help them increase and…
  • What Authentic Personal Branding Is and Is NOT

    Meg Guiseppi
    21 Jan 2015 | 3:25 am
    What Authentic Personal Branding Is and Is NOT is a post from: Executive Resume Branding Personal branding continues to be a trending topic on social media because it’s an integral part of successful executive job search and personal marketing. But so many people have so many different things to say about it. Some truly grasp the concept, speak of its value in helping job seekers land good-fit jobs, and caution that it takes time and effort to do the back-end personal branding work. While others are merely talking heads and self-professed experts who constantly pound us with misinformation.
  • Personal Branding and Your LinkedIn Profile Photo

    Meg Guiseppi
    15 Jan 2015 | 3:30 am
    Personal Branding and Your LinkedIn Profile Photo is a post from: Executive Resume Branding   Over the past several years, a lively discussion has unfolded in the comments for my 3 year-old post, “Does My LinkedIn Profile Really Need a Photo?” No doubt, discrimination in job search exists and your photo can expose you to discrimination based on age, weight, ethnic background, etc. But I still contend that NOT having a photo may be even more detrimental, especially for the job seekers I serve – c-suite and senior-level executives. Executive recruiters have told me that they pass…
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    SimpliFlying

  • Lessons in Disruption Management from the #LionAirDelay Incident

    Shubhodeep Pal
    2 Mar 2015 | 6:29 am
    Editor’s Note: This is a guest post by Kinny Cheng, an aviation enthusiast, and a passenger experience (#PaxEx) consultant for the commercial aviation industry. Kinny lives and breathes social media and is an activist in the aviation (as @9VSKA) and IT&T (as @Kinny) spaces on Twitter. He has also freelanced for various industry-related websites.Last week, Indonesia’s Lion Air experienced a paralysis of its network, which caused flights throughout its domestic and international networks to be severely delayed. It all, apparently, began with a number of aircraft-on-ground (AOG)…
  • Innovation at Airbus – Chief Innovation Officer, Yann Barbaux shares his Vision

    Vishal Mehra
    25 Feb 2015 | 10:31 am
    When the mission statement of your company itself says “strengthening of technological progress”, the role of the Chief Innovation Officer (CIO) becomes all the more vital for the organisation.As part of our SimpliLeader series, SimpliFlying had an insightful conversation with Yann Barbaux, CIO Airbus SAS, to discuss the innovation philosophy of the group; the role of innovation within Airbus; some of their recent successes, as well as challenges, and the opportunities the group sees in the future. Here are edited excerpts from our interaction: SimpliFlying: Yann,…
  • Will Beacons Disrupt the Airport Experience and usher in Real-Time Marketing?

    Shubhodeep Pal
    22 Feb 2015 | 12:02 pm
    Editor’s Note: This is a guest post by Amanda Anthony, CEO of FlyinStyle, a mobile app designed to improve the airport experience with tips on shopping, dining, entertainment and more.Welcome to the age of the Connected Traveller! With 3 out of 4 airport travelers carrying smartphones and many toting additional devices, connectivity is reaching new heights. With this evolution, the market to connect with travellers is hotter than ever. The challenge for airports and retailers to adapt to real-time marketing in this changing, mobile, global marketplace is no secret. The seeming gap…
  • SimpliLeader — Giam Ming Toh on Vistara’s Premium Economy, Yields & Passenger Experience Enhancements

    Vishal Mehra
    20 Feb 2015 | 2:29 am
    Editor’s Note: As part of our new SimpliLeader series — in which we’ll showcase some of the keenest minds in aviation – we met Vistara’s Chief Commercial Officer, Giam Ming Toh. This is the second part of that conversation, where we discuss Vistara’s Premium Economy cabin; yield management; and addition of IFE. Here’s the first part of our conversation, in case you missed it.Edited excerpts follow after the video below:Click here to view the embedded video. SimpliFlying: How are you educating your passengers about Premium Economy?Giam Ming: I…
  • SimpliLeader — Giam Ming Toh on Brand Vistara, Social Media & Indian Aviation

    Vishal Mehra
    19 Feb 2015 | 9:29 am
    Without a doubt, Vistara is the the hottest word in Indian aviation right now. Since the joint venture between Tata Sons and Singapore Airlines was announced in 2013, much has been speculated, analysed and written about Vistara’s operations in India.As part of our new SimpliLeader series – in which we’ll showcase some of the keenest minds in aviation – we met Vistara’s Chief Commercial Officer, Giam Ming Toh, at their temporary HQ in Gurgaon. The affable CCO spoke candidly to us about Vistara’s branding strategy; their presence on social media; the Indian…
 
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    Unbound Edition

  • HBO’s Streaming Service for Cord Cutters Now Has a Name and Price

    Davis Brand Capital
    4 Mar 2015 | 1:09 pm
    HBO’s cable-free streaming service will be called “HBO Now” and cost $15 per month, according to International Business Times. HBO is reportedly trying to launch the service by April 12, in time for the fifth-season premiere of Game of Thrones. “We know there’s great anticipation around our standalone streaming service,” HBO said in a statement, responding to questions about the report. “And when we have details to share, we will do so.” The price would be significantly more than Netflix’s standard plan in the US, which costs $9 a month, but it’s right in line with the…
  • Auto Makers Gear Up to Take On the Challenge From Google and Apple

    Davis Brand Capital
    4 Mar 2015 | 7:32 am
    For those wondering whether old-school auto makers are up to the threat posed by emerging competitors Google Inc. and Apple Inc., look no further than Audi AG ’s R8. On the first day of the Geneva Motor Show, Europe’s annual lovefest for the automobile, German luxury car maker Audi rolled out a souped-up electric sports car called the R8 that demonstrates why auto executives think they can withstand an onslaught by Silicon Valley that threatens to upend the 129-year-old industry. The R8 has a sleek body of lightweight aluminum and carbon fiber that gets up to 450 kilometers (280 miles) on…
  • NBC News Bringing in New Leadership, After High-Profile Stumbles

    Davis Brand Capital
    4 Mar 2015 | 7:31 am
    NBC News is bringing in new leadership after several high-profile stumbles, according to a senior executive familiar with the situation. Andrew Lack, a former president of NBC News, is in advanced talks to take a senior role in the division, the person said, and Patricia Fili-Krushel, chairman of NBCUniversal News Group, is expected to step down and take a different position at NBCUniversal, a unit of Comcast Corp. Meanwhile, Deborah Turness, the president of NBC News, is expected to remain in the division, although her role could change as well. An NBC News spokesperson declined to comment
  • Fraud Starts to Take a Bite Out of Apple Pay

    Davis Brand Capital
    4 Mar 2015 | 7:30 am
    It didn’t take long for fraud to find its way to Apple Pay. Some banks are witnessing a growing incidence of fraud on Apple Inc.’s mobile-payment service as criminals exploit vulnerabilities in the verification process banks follow when users add a credit card to the service, according to people familiar with the matter. Banks are tightening this process in an attempt to curb the fraud, these people said. The problem was brought to light in late February in a blog post by Cherian Abraham, a payments expert who works with banks and retailers on mobile-payment strategies. He said fraud…
  • Top 10 Emerging Technologies of 2015

    Davis Brand Capital
    4 Mar 2015 | 7:29 am
    Technology is perhaps the greatest agent of change in the modern world. While never without risk, technological breakthroughs promise innovative solutions to the most pressing global challenges of our time. From zero-emission cars fuelled by hydrogen to computer chips modelled on the human brain, this year’s 10 emerging technologies offer a vivid glimpse of the power of innovation to improve lives, transform industries and safeguard our planet. To compile this list, the World Economic Forum’s Meta-Council on Emerging Technologies, a panel of 18 experts, draws on the collective expertise…
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    WordPress.com News

  • Four Themes for Photographers and Photobloggers

    Krista
    4 Mar 2015 | 8:00 am
    Maybe you’re working on a 365 project, with a photo for each day of the year. With a couple months under your belt, you might be looking for a new theme to showcase your work. Let’s check out four themes where the typography and color palettes step aside so that your photos get your visitors’ full attention. Cubic Made with photographers and photobloggers in mind, Cubic is eye-catching and bold out of the box. Its pleasing homepage grid showcases your posts’ featured images. Consider this subtle, almost ethereal application of Cubic at WE THE BIRDS, a site…
  • March Blogging U. Courses: Blogging and Photo 101

    Michelle W.
    27 Feb 2015 | 8:00 am
    Registration for March’s Blogging U. courses is now closed, and both courses have started. Check back later in the month to learn more and register for April’s offerings! Blogging 101: Zero to Hero — March 2 – 20 Blogging 101 is three weeks of bite-size assignments that take you from “Blog?” to “Blog!” Every weekday, you’ll get a new assignment to help you publish a post, customize your blog, or engage with the community. Whether you’re just getting started or want to revive a dormant blog, we’ll help you build blogging habits and…
  • New Theme: Lyretail

    Caroline Moore
    26 Feb 2015 | 9:00 am
    Happy Theme Thursday, all! Let’s dive right into a new free theme: Lyretail Designed by Mel Choyce, Lyretail is a stunning visual treat for your personal site. The theme puts your social presence front and center, displaying social links prominently below the site’s title and logo, so readers can easily find you on your favorite social networks. Secondary information, like a Custom Menu or Widgets, are tucked behind a convenient slide-down menu, while bold featured images grace the header, putting your photographs front and center. Read more about Lyretail on the Theme Showcase,…
  • WordPress for iOS: New Visual Editor and More!

    Meredith
    25 Feb 2015 | 5:03 pm
    WordPress for iOS version 4.8 comes with exciting editor and navigation enhancements. Visual Editor We’re thrilled to announce that the 4.8 release includes a beautiful new visual editor. With the new editor, you can add rich text like bold, italics, links, and lists naturally as you type. You can also insert images with a tap, seeing real-time uploading progress and images right in the post. Before New Editor App users have long wished for a “what you see is what you get” (WYSIWYG) editor on iOS. Until now, a rich mobile editing experience on the iOS app was reserved for those…
  • Five Themes for Poets (and Other Text-Loving Bloggers)

    Ben Huberman
    25 Feb 2015 | 8:00 am
    Over at The Daily Post, our first poetry-focused Blogging U. course, Writing 201: Poetry, has just entered its second week. It’s been a blast, with hundreds of poets sharing their work, experimenting with new forms, and commenting on their peers’ poems. After working hard on polishing their elegies, haiku, and ballads, most writers want to make sure their readers can enjoy their work to the fullest. This is where choosing the right theme can play an important role (this is true for non-poets too, of course): you want your posts to be readable, clean, and inviting. Here…
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    GIRVIN | Strategic Branding Blog

  • Spice and Perfume

    Tim
    3 Mar 2015 | 9:00 am
    The Legacy of Fragrance Design and Perfume, Taste Innovation and Spice Strategy In a workshop in Oregon, we studied the layering of taste and scent in new product development innovation summits. What came clear in the study group was a kind of synaesthesia of sensations. We’d talk about a spice and flavor direction, then describing a flavor tiering of how a spice works. In exploring this conception, my first content was examined in brand development workshops for P&G, one of the biggest flavor and fragrance groups in the world. What I found, during that time, was that flavorists and…
  • BrandSpirit

    Tim
    26 Feb 2015 | 9:00 am
    The Quest for Heart and Soul in Branding While it’s been suggested by some that “brands can’t have a soul,” it might be proffered that the inherent intimacy of branding to humanity imparts that they have a character that is imbued with a soul-like intentionality — they move forward with heart, the psychical character of brand, and the spirit that wraps around them. The comes from the heart of the leadership and what passion [another inherent legacy to humanity] that they bring to the proposition of building and relating brand storytelling, and what might be held in that…
  • Brands That Go Deep

    Tim
    24 Feb 2015 | 9:00 am
    The Deep Quest to Know a Brand Earlier in my life I was an inveterate spelunker, a cave explorer. In a manner, exploring caves is a richly metaphoric enterprise. You go deep into the heart of the earth, in winding, supremely dark and likely unknowable and risky places, not able to use much of a map to find one’s way — you’re going up, you’re going down, you’re on the level. But you go deep and deeper to know the subterranean character of the earth. Courage would be implied, because — even in teams — the work of way-finding can feel lonely. In a meditation about the…
  • YOU ARE HERE

    Tim
    19 Feb 2015 | 9:00 am
    BRAND PRESENCE, PARTICIPATION AND SENSUAL DESIGN You’re here, right? That is: right now, you’re presenting, you’re present: you’re here? When you’re walking a space, trying to create a place — something unforgettable — you need to be in here. Present and focused, accounted for. In a manner, the idea of being present is the highest state of designmind. You’re feeling it. All. There is a theory about comprehension, the holding of your self, in a place. There is a pattern, it’s a sensual patterning — the rattling of sound, the rhythm of touch, the moisture of taste, wafting…
  • Dream Deep

    Tim
    17 Feb 2015 | 9:00 am
    Brands, Dreams, Visions and Imagining It takes a special kind of person to run a brand. There will be fire found. In the near four decades of working experience, one comes to know what will work, and what will not, in the management of brand. One can have all the mechanisms of marketing: the layering of story, design, tiers of content and message, the electronic and print, boosting tools, strategies and tactics, but in the beginning and in the end, it all comes down to who leads the dream — why would they gather round, why bind in, why support that rolling forward? There needs to be a…
 
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    Sparks

  • Hospital branding: the importance of physician engagement

    Eric Brody
    26 Feb 2015 | 8:38 am
    Good article in Business Journal, What Too Many Hospitals Are Overlooking, written by Craig Kamins, Senior Practice Consultant at Gallup. His main point is that engaged physicians, much like fully engaged employees, are vital to a hospital brand, or health system’s brand success. In one health system researched by Gallup,...
  • A dose of humanity from a skincare brand CEO

    Eric Brody
    11 Feb 2015 | 10:19 am
    We came across this special little piece from JuE Wong, CEO of StriVectin skin care, in the February issue of More Magazine. Beyond JuE’s intimate glimpse into her life – it indirectly puts a genuine, human and honest face on a skin care brand that is vying for attention, share...
  • Amidst the disruption, strong healthcare brands will prevail

    Eric Brody
    9 Feb 2015 | 8:01 am
    The good old days of healthcare system and hospital branding and marketing are over. How will you survive and thrive in the new paradigm? Competition is no longer just down the street, nor limited to the traditional confines of healthcare. Boundary lines have been redrawn, and national retail pharmacy brands,...
  • Is your healthcare brand experience mobile optimized

    Eric Brody
    30 Jan 2015 | 5:59 am
    It’s not hard to imagine that at some point in the future, customers (formerly known as patients) might have a mobile-only relationship with your healthcare system or hospital brand. The numbers bear out this possibility. Consider that between 2010 and 2013, time spent on smartphones more than tripled, while time...
  • Consumerism, language and the changing world of health care brands

    Eric Brody
    21 Jan 2015 | 6:00 am
    It’s our belief that to thrive in the future, healthcare system and hospital brands need to think, act and compete like consumer brands. While in the past, providers were able to be driven by what was best for them, future success calls for rising to the challenge of delivering what’s...
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    Cotter Visual » Blog

  • How These 2 Simple Solutions Master Visual Branding

    Cathy
    27 Feb 2015 | 6:25 am
    The simplest solution is often the most complex. A good logo might look as if it took merely a few minutes to design. If this were the case, one wouldn’t need a designer, would they? I’d like to share a brief synopsis of two logo development projects completed recently. I hope these will offer a bit of insight into how we achieved a simple, yet sophisticated, solution. Refractory Minerals Company Inc.’s (RMci) needed to differentiate themselves from their competitors and update their logo. The Concept The core concept shared by RMci’s products is that their process and customized…
  • 4 More Basic Visual Brand Builders

    Cathy
    19 Feb 2015 | 1:04 pm
    Creating visuals can be a challenge when your talents lie elsewhere. All you need to do is put a little thought into your overall visual branding strategy up front. Here are four areas of visual branding with resources that will help you focus. Color An appropriate color scheme can create the consistent visual brand you are looking for. Try to keep within four colors or less. Use companion colors that speak your company’s brand.   The 28 best tools for choosing a color scheme. Build a color palette by extracting colors from your image. COLOURlovers – a community designed around…
  • Here They Are: The SuperAds

    Cathy
    2 Feb 2015 | 9:08 am
    The SuperBowl advertising holds the most expensive 30 seconds on television at $4.5 million. Estimated Super Bowl-related consumer spending, $14.31 billion (usnew.com). 184 million Americans view the best advertising these companies (and their agencies) have to offer. That big money has a big job. Those Ads need to do 5 things: Get attention quickly  Make an impact  Tap into viewer emotions (make us tear up)  Instill product and brand recognition  Stimulate recall I have chosen 6 SuperBowl ads this year as my favorites. These don’t necessarily do all 5 of these things. My ad choices…
  • 4 Ways To Tell Your Brand’s Story Visually

    Cathy
    20 Jan 2015 | 9:43 am
    Branding is about making an emotional connection with your customers, right? So it makes sense that storytelling, if created “brand appropriately”, can be one of the most powerful tools in humanizing your business. It is also the perfect opportunity for you to visually brand! Here are 4 ways to help tell your brand’s story…. Create Community People are happy to get behind a cause quicker than a brand. If your brand supports a cause, there are certainly other people who support it too and this builds that emotional connection. Why? It’s important for people to know what you care…
  • 4 Basic Visual Brand Builders

    Cathy
    19 Dec 2014 | 8:49 am
    Are you building your visual brand? Visual branding is much more than just your logo. Are you using visual consistency at every touchpoint? See if these basic visual brand builders to follow, help you.  Are you empowering your logo to build recognition? You might want to: add it to all your communications so it appears consistently.  include it in your email signatures and presentations.  Are you building a powerful consistent visual brand presence for your social media profiles? You might want to: include your logo and URL. build your profiles so they all look as if they belong…
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    Executive Career Brand

  • 5 Toxic Beliefs That Can Derail Your Executive Job Search

    Meg Guiseppi
    2 Mar 2015 | 3:11 am
    Landing a great-fit executive job today – that is, one that mutually benefits both you, the job seeker, and the employer – does not work the way it did even a few years ago. With more qualified candidates often competing for fewer jobs, and the impact of the digital age, job search requires focus, hard work, and new strategies. Because many of them haven’t been in the job market since everything changed, the c-suite job seekers I encounter either expect all the old ways to still work, or misuse the new job-hunting best practices. They’re often misguided about how to proceed, not…
  • What’s Your Executive Career Brand Story?

    Meg Guiseppi
    23 Feb 2015 | 3:00 am
    Capturing the attention of people assessing you through your resume, LinkedIn profile, and biography – typically rather dry, business-oriented content – can be a challenge. Sure, you need to include all the right keywords representing your skill sets and areas of expertise . . . but that’s just to keep pace with your competitors. How will you catapult your value and good-fit qualities above the crowd, in these often anemic personal marketing materials? Use the Time-Honored Tradition of Storytelling If you’ve ever listened to a great storyteller, you know how connected it made you…
  • Think Like an Executive Resume Branding Pro – Targeting

    Meg Guiseppi
    16 Feb 2015 | 3:22 am
    Part 1 – Target Your Executive Resume for the Hidden Job Market Want to get inside the head of an executive resume professional, as she strategizes and creates content for an executive job seeker’s resume? Wouldn’t that help you know how to write your own resume, or work with a professional resume writer? You’ll get the inside scoop here, in my 5-part series on personal branding and executive resume writing. I’ll outline the steps you need to take to create or collaborate on an executive resume that will position you to land a good-fit job. We’ll start with the first steps in any…
  • Toxic Executive Job Search Beliefs: I can skip networking

    Meg Guiseppi
    9 Feb 2015 | 3:17 am
    Your executive job search seems to be going nowhere. You probably should be networking more, but it’s a challenge for you. Is this what you’re thinking? “I’m terrible at networking. I hate asking people for favors. I’ll skip that part.” Too many of the executive job seekers I speak with have neglected their network for years, while they were securely employed. They didn’t think they needed these people. Then, they’re suddenly thrown into a job search and have to scramble to build back up their network. We should all approach career management knowing that no job is…
  • Personal Branding and Executive Job Search Guide – Revised and Updated for 2015

    Meg Guiseppi
    2 Feb 2015 | 3:08 am
    Having trouble getting a handle on defining and building your personal branding, and navigating today’s executive job search? Not sure what to do first and what NOT to do? My popular executive job search readiness ebook will help you. First published in 2011, I’ve just finished revising and updating “23 Ways You Sabotage Your Executive Job Search and How Your Brand Will Help You Land (A practical guide to executive branding, marketing your ROI value and navigating the new world of job search)”. With more than 100 pages, 23 chapters, and 3 bonus chapters, you’ll find advice and…
 
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    The Online Community Guide

  • Telling Your Community's Story

    Richard Millington
    4 Mar 2015 | 6:51 am
    If you're running a community, you should be telling the story often. You will tell it to employees in the business to justify why they should participate. You should tell is to prospective and current members. You should tell it to influencers and members of the press to get publicity. You should tell it to anyone that will listen. ...and it should be a story! Almost every single community gets this wrong. They say who the community is for, what the community is/does, and even mention the features of the community. That's a sure-fire way to lose the recipient's interest. …
  • Getting Press Coverage For Your Community

    Richard Millington
    3 Mar 2015 | 6:29 am
    Members are more likely to join a community that increases their self-esteem. This means they're most likely to join communities that gain frequent news coverage and have an influence in their field. Gaining publicity is a great way to create that impression. Publicity can also help you get attention of important people (key influencers, relevant companies, future media stories etc...) To get publicity, you need 3 things: 1) Why? This involves a new angle on an existing topic. Journalists want the maximum amount of attention. You have to find something in your community that…
  • Optimizing E-mail Notifications To Build Participation Habits

    Richard Millington
    2 Mar 2015 | 1:07 am
    The role of e-mail notifications is to create the habit of regularly participating in the community. The use of these notifications changes as both the community matures and members become regular visitors of your community. Let's split notifications into two types, e-mail notifications of new posts by any member and e-mail notifications when you receive a response to your own contributions.  In a new community, it makes sense to switch on both notifications of new posts and notifications of responses received for all members. This helps the community become a habit. You're…
  • Initiator Inequality

    Richard Millington
    26 Feb 2015 | 9:22 pm
    Participation inequality is a bunk idea. Initiator inequality is not. Most people are happy to follow the crowd and not risk social rejection. Finding the people that are happy to initiate things (events, discussions, new ideas), put themselves up for acceptance/rejection is more difficult. Build a list of people that have put themselves forward to do things within the group. Most of the ideas will be bad, don't worry about that, let them know you always want to hear their ideas. Soon they'll have an idea you can help them implement. 
  • Why Evidence Doesn't Change Someone's Mind

    Richard Millington
    26 Feb 2015 | 10:39 am
    Imagine a friend reads an article which uses scientific references to prove that vaccinations might be linked to autism.  He doesn't have a scientific background to critically examine the evidence, so he adopts the belief and finds others that feel the same. The belief becomes core to their group identity. The more he advocate in favour of this belief, the more heavily he is accepted as a member of the group. He feel united in a common cause. He's in the powerful numerical minority.  Let's call this group the believers.  Now an opposing group…
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    Personal Branding TV

  • Personal Branding – How to Create Your Video Bio

    Regina
    25 Feb 2015 | 8:17 am
    William Arruda explains the concept of a 3D video: Video is a critical tool for personal branding. It helps you build emotional connections with people who are making decisions about you. It is critical for finding a job and for building your network.
  • Mike Michalowicz Interview – Reach Personal Branding Interview Series

    Regina
    28 Dec 2014 | 3:15 pm
    __________________________________________________________________________________ Adopting An Entrepreneur Mindset   William Arruda interviews Mike Michalowicz on Thursday, January 8, 2015 at 12:00 noon Eastern-US-NYC   Listen to the Interview—-> Click the microphone.   This interview is sponsored by: International Coach Federation Known for launching 3 multimillion-dollar companies, all before his 35th birthday, Mike Michalowicz, is our distinguished guest for the January 8, 2015 Reach Personal Branding Interview at 12 Noon Eastern-US-NYC. Mike will discuss his latest…
  • Dorie Clark Interview – Reach Personal Branding Interview Series

    reachproducer
    27 Jul 2014 | 8:20 pm
    Reinventing You: Define Your Brand, Imagine Your Future Click the microphone to download the audio replay >>> Are you where you want to be professionally? Whether you want to advance faster at your present company, change jobs, or make the jump to a new field entirely, the goal is clear: to build a career that thrives on your unique passions and talents. But to achieve this in today’s competitive job market, it’s almost certain that at some point you’ll need to reinvent yourself professionally.   This interview is sponsored by: Harvard Business Review and Forbes…
  • Executives – Create Your Video Bio

    Regina
    7 Jul 2014 | 9:23 pm
    Here’s a how-to video for creating a video bio that William Arruda produced for videoBIO. It gives executives the step by step plan for using video for personal branding.
  • Jeremiah Gardner Interview – Reach Personal Branding Interview Series

    reachproducer
    28 May 2014 | 2:12 pm
    How Lean Brand Development is Changing the Game Click the microphone to download the audio replay >>> The Lean Startup methodology has taken the world by storm. With the concept credited to Eric Ries in 2011, the term “lean” refers to an expedited and waste-free solution to launching a startup company. The lean method can reduce the market risks and sidestep the need for large amounts of initial project funding and expensive product launches and failures. If the lean philosophy works to more effectively launch a product, could the same philosophy work to launch a brand? Our guest…
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    Beneath the Brand RSS News Feed

  • Barbie’s Comeback is a Little Creepy

    Cindy Wendland
    4 Mar 9114 | 6:24 am
    Summary: Driving to school this morning we heard about 78 new Barbies coming out this year and the new Hello Barbie talking doll. We love Barbie dolls and thought that was exciting news. The Barbie talking doll prompted some interesting discussion that ended in a summary of &ldquo;That&rsquo;s a little creepy.&rdquo; The Barbie townhouse was the favorite toy from childhood.
  • Say Hello to New MacDonald

    Justine Huffman
    4 Mar 8098 | 6:25 am
    Summary: The war on our food is in full effect, with GMO enthusiasts and organic advocates paving the way. Only Organic, a member of team pro-organic food, vows to educate the public on the meaning of &ldquo;going organic&rdquo; by addressing the environmental and...
  • A Phone System for Entrepreneurs

    Cindy Wendland
    4 Mar 7869 | 6:25 am
    Summary: Identifying, targeting, and reaching your client base can be tricky. Grasshopper is a virtual phone system designed for entrepreneurs and small businesses. They define themselves as being...
  • Attention Bacon Lovers: Little Caesars Has New Pizza!

    Cindy Wendland
    4 Mar 7232 | 6:24 am
    Summary: The first time I met one of my clients, he shared some stories of the bacon cook-off at his home on the lake. The radio personality we listen to in the morning loves bacon and his viewers know it. Our State Fair serves up all kinds of food wrapped in bacon. Apparently there are a lot of people who love bacon. If you fall into this group, Little Caesars is targeting you with a new...
  • From Hip-Hop Star to Social Responsibility: Akon Lights Africa

    Emory Brown
    4 Mar 5141 | 6:24 am
    Summary: &acirc;&euro;&lsaquo;We&rsquo;ve seen many artists in the world of hip-hop become activists for certain causes, from Puffy Daddy with &ldquo;Rock The Vote&rdquo; to Russell Simmons with his Hip Hop Action Summit and his pledge to promote peace. Now we have a new entrant into the social responsibility space. Mr. Akon, who has thrilled the world, has decided to make the move...
 
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    Deep Ad Thoughts

  • The Cyphers Agency Welcomes a New Addition to the Team!

    Kellie Elmerraji
    10 Feb 2015 | 11:59 am
    Greetings! My name is Kellie Elmerraji and I am happy to announce that I am the new social media guru at The Cyphers Agency. In addition >> [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • A Game Changing Campaign

    Anna Forbes
    6 Feb 2015 | 8:38 am
    As much fun as the Superbowl is to watch, it’s even better to plan a Superbowl campaign for one of your clients. Superbowl Sunday is >> [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • The Best Super Bowl Commercials According to Us

    Christina Drews-Leonard
    2 Feb 2015 | 7:58 am
    It was an exciting game that had us on the edge of our seats until the end. Almost enough excitement to make us forget the >> [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Launching a New Restaurant Brand for Neo

    Anna Forbes
    30 Jan 2015 | 9:36 am
    When the owner of Neo told us his vision for his new restaurant concept, we were hooked. He knows his target audience (the ever popular, >> [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Trade Association Rebrand Challenge

    Dave Cyphers
    19 Jan 2015 | 7:21 am
    The Grain Foods Foundation (GFF), like many trade and commodity groups, serves diverse audiences, from doctors and dietitians to consumers, the media and their own >> [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
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    Dwayne Flinchum

  • Dancing With the Genie (or The Ongoing Plight of the Omnipresent Media Brand)

    admin
    2 Mar 2015 | 9:59 am
    The New York Times recently debuted its re-launched weekly magazine with the February 22 edition of the paper. Besides the usual self-aggrandizing about the new typefaces, columns, departments, and paper stock, the publication presented a compelling statement about its multichannel strategy on page 44 titled, “Beyond the Page.” If the title sounds like a Harvard Business Review whitepaper, it’s a vision statement that all publishers aspire to — and which is easier said than done. The perfect recipe is content distribution through print, website, daily emails to mobile, podcasts,…
  • For the Right Audience, a Print Redux

    admin
    25 Feb 2015 | 8:11 am
    We like to say that we’re “media-agnostic,” meaning that we are open to whatever strategy and channel works most effectively. Depending on the audience needs, printed thought leadership may be an important component of a larger, 360-degree, integrated content marketing program. Such is the case with Evercore Wealth Management, which publishes Independent Thinking four times annually. Our team redesigned the publication in 2014 and through a partnership with the client organization, continues to design and produce each edition. The publication is but one part of a system of content being…
  • Case Study: Burford Capital

    admin
    3 Feb 2015 | 6:43 pm
    In 2014, our group led a strategic redesign of the flagship website for Burford Capital, a legal financing firm that helps clients with business risk solutions and funding for corporate litigation. The site was just recently launched, reflecting a culmination of many months of work in research, planning, design, and development by IridiumGroup and the client team. A phase of stakeholder interviews shared insights into the company’s strategic goals, audiences, communications and channels, brand image, competitive set, and content needs of the site. A proposed navigation, site structure,…
  • One Very Well Financed “Shack”

    admin
    30 Jan 2015 | 11:44 am
    I don’t purport to understand the inner-workings of Wall Street I.P.O.’s and certainly I never opened or managed a restaurant. That being stated, doesn’t the public offering of Shake Shack reek of something beyond just tasty hamburgers and fries? In the publishing business, an old trick was to fill the newsstands with your magazine — front and center — but to give special focus to the ones just outside the offices of advertising agencies leading the accounts you needed for sponsorship. Shake Shack clearly did something similar, opening its restaurants in Dubai, London, Istanbul, Las…
  • Reflecting on IridiumGroup’s 20th Anniversary – and Envisioning 2015

    admin
    5 Dec 2014 | 10:09 am
    As of January 1, 2015, our company will have completed 20 years in business. I began with an idea of functioning independently — first as Flinchum Inc. and soon thereafter as IridiumGroup. Having worked in publishing and later, in 1994, at Donaldson Lufkin Jenrette, I was convinced that I could deliver exceptional creative and design services that met or exceeded those at top agencies, and do so competitively. What I never expected were the relationships that came along with that endeavor, or today, the gratitude that I have for those relationships.  Over the past 20 years, we’ve worked…
 
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    Professional Services Marketing Today

  • Responsive vs. Mobile Website: Which Is Right for Your Professional Services Firm?

    Mary-Blanche Kraemer
    4 Mar 2015 | 8:00 am
    The number of people using mobile devices to access the web has skyrocketed over the past few years, making it increasingly important for professional services firms to make their websites mobile friendly. Even with a number of statistics to support this, many firms have not taken the plunge and implemented a mobile-friendly site. And with Google’s recent major announcement that mobile-friendliness will be a search ranking factor starting April 21st, now is the time to invest in a mobile-friendly website. But before you get started, it’s important to know the two main methods for…
  • How Your AEC Firm Can Go from the Shortlist to Winning New Business

    Karl Feldman
    3 Mar 2015 | 10:16 am
    What sets high-growth architecture, engineering, and construction firms apart from the competition? Winning new business in a competitive market isn’t easy, so how do the top AEC firms make it happen? The Hinge Research Institute surveyed over 2,000 buyers and sellers of professional services to discover which factors tip the scale in favor of one firm over another. The results uncovered factors that winning firms consider instrumental to their success – and also the factors that buyers value more than sellers realize. How can these insights help you close more…
  • What Every Managing Partner Needs to Know About Your Professional Services Firm’s Website

    Lee Frederiksen
    2 Mar 2015 | 10:15 am
    Many Managing Partners have traditionally thought of websites as a necessary evil. According to this view, your firm’s website is required to explain what you do, but it doesn’t add much value. Think glorified brochure.. The goal for these decision-makers was to make their websites acceptable. But many firms didn’t (or still don’t) view the site as an investment that would really help them grow their firms. Unfortunately, this attitude can cause your firm to miss out on crucial opportunities, and fall well behind the competition. The fact is, for a modern…
  • How to Extend the Life of Your Content

    Kathy Dam
    27 Feb 2015 | 7:44 am
    If you’ve ever created an engaging, relevant, useful piece of content, such as a blog post, video, presentation, or guide, you know that it takes an investment of time and resources to produce it. In order to earn the most return on your investment, in terms of awareness, engagement, and conversion into prospects and clients, you need to utilize that one piece of killer content in many ways. View the video to discover how to extend the life of your content in order to earn the most ROI. I reveal: 3 ways to determine relevant topics for content The different formats to repurpose content…
  • How to Use LinkedIn for Business Development

    Teresa Slider
    26 Feb 2015 | 7:12 am
    In professional services marketing, it’s likely that at one time or another, many of your clients discovered your firm through face-to-face networking. The importance of networking has not gone away. However, as digital marketing has outgrown traditional marketing in certain ways, social media platforms have revolutionized networking by providing online venues for building relationships and demonstrating thought leadership. Our research on 1,028 professional services buyers shows that six in ten now turn to social media to check out firms before they purchase. Amazingly, it…
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    brandsalsabrandsalsa

  • AW Capabilities Month Case Study Wednesday: Darden

    Matthew Harris
    3 Mar 2015 | 12:18 pm
    Welcome to Addison Whitney Capabilities Month! Throughout the month of March, we will be designating one week where we will be highlighting one of Addison Whitney’s capabilities – visual branding, verbal branding, market research and brand strategy – via brand salsa and our social media channels. This week, we are focusing on Visual Branding, which encompasses the visual aspects of your branding portfolio. As one of the leading global branding firms, Addison Whitney is behind some of the world’s strongest and most iconic brands. We’re proud of the work we do for all of our…
  • AW Capabilities Month: What is Visual Branding? | Addison Whitney

    Matthew Harris
    3 Mar 2015 | 8:03 am
    Welcome to Addison Whitney Capabilities Month! Throughout the month of March, we will be designating one week where we will be highlighting one of Addison Whitney’s capabilities – visual branding, verbal branding, market research and brand strategy – via brand salsa and our social media channels. This week, we are focusing on Visual Branding, which encompasses the visual aspects of your branding portfolio. But what is Visual Branding? What does it mean to you? Make sure to join the conversation on social media using the hashtag #AWCapabilitiesWeek. For all of us at Addison Whitney,…
  • Welcome to Addison Whitney Capabilities Month!

    Matthew Harris
    2 Mar 2015 | 10:04 am
    Throughout the month of March, we will be designating one week where we will be highlighting one of Addison Whitney’s capabilities – visual branding, verbal branding, market research and brand strategy – via brand salsa and our social media channels. We invite you all to join the discussion with us on any of the content platforms, and hopefully we can inform and give you a better picture of some of our specialized areas! The schedule for Capabilities Month will be: Visual Branding: Week of March 2nd Verbal Branding: Week of March 9th Brand Strategy: Week of March 16th Market…
  • AW Rewind: The Addison Whitney Week in Review – 2.27.15

    Matthew Harris
    27 Feb 2015 | 1:27 pm
    AW Rewind: The Addison Whitney Week in Review - 2.27.15 Welcome to the final February edition of “AW in Review“, our roundup of our latest brandsalsa and Addison Whitney news and posts! Don’t forget, you can stay up-to-date with everything from Addison Whitney by joining the conversation with us on our social media channels – Twitter, Facebook, LinkedIn and Google+ Regional Brands Rise in 2015 Harris Reputation Quotient Poll  Harris Interactive, one of the worldwide leaders in polling and research data, recently released its annual Reputation Quotient® study,…
  • Lowe’s Enters Connected Home Market with New Brand

    Matthew Harris
    27 Feb 2015 | 8:12 am
    Looking to make a considerable mark in the smart/connected home market, Lowe’s has begun leveraging Iris, its new brand that offers a range of connected home products, as outlined in a new article from Warc, an advertising best practices, evidence and insights website. The article, “Lowe’s Builds Smart Home Brand,” looks into how this new brand leverages Lowe’s experience in retail experience and product development in establishing a brand establishing a brand that is designed to go toe-to-toe with some of the top brands in the technology space in the race to the top of the smart…
 
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    Mark Di Somma: The Upheavals Blog

  • 8 ways to build a more valuable brand this year

    markdisomma
    4 Mar 2015 | 11:52 am
    By Mark Di Somma We talk a lot about the pressures on brands to perform and about the difficulties of staying competitive in huge and rapidly changing markets. Nevertheless, global brands experienced a 12 percent increase in value in 2014 – and there are powerful lessons for all those responsible for brands in how they did that. If demand generation is part of your role, here are eight things that you can be doing in 2015 to retain reputation, stem decline and make the most of upswings in economies and consumer preferences. 1. Be part of a rising category – According to Millward Brown,…
  • Is brand differentiation still possible?

    markdisomma
    1 Mar 2015 | 11:44 am
    By Mark Di Somma Short answer – yes it is, but not in the way it was. I haven’t met a brand manager yet who didn’t tell me that they had a differentiated product. I’m not surprised. It’s part of the job description of any brand owner to be marketing something that is disruptive, market-changing, blue-ocean, category-killing … 15 years on from when I first suggested “parity is the real pariah”, every brand’s still talking up difference – but consumers are increasingly hard pressed to see any. In some ways, marketers only have themselves to blame. Enthused by the…
  • Balancing brand behaviours

    markdisomma
    26 Feb 2015 | 11:52 am
    By Mark Di Somma Your word is your brand. Or rather, if the words aren’t right and your consumers depend on them for vital information, your brand will quickly find itself in the crosshairs of regulators, activist groups and annoyed consumers. The recent case concerning the contents of herbal supplements is more than an argument over percentages; at its core lies a simple question that underpins consumer trust. Does it do/have what it says on the box? You can see this as a labelling issue – particularly where food is concerned. Even that soon evolves into an argument about detail,…
  • The enjoyable brand culture

    markdisomma
    21 Feb 2015 | 5:36 pm
    By Mark Di Somma and Hilton Barbour According to Simon Sinek, “Studies show that over 80 percent of Americans do not have their dream job. If more knew how to build organizations that inspire, we could live in a world in which that statistic was the reverse – a world in which over 80 percent of people loved their jobs”. Nice thought. Imagine the productivity gains if the vast majority of people in any given building were inspired and not just paid. At this point, the conversation for most of us quickly turns to purpose and the uniting of people behind an idea that is bigger than…
  • Brand strategy – not brand paperwork

    markdisomma
    18 Feb 2015 | 11:38 am
    By Mark Di Somma Recently both Jeff Swystun and Mark Ritson took aim at the brand industry with characteristic frankness. Whilst applauding the advances in turning brand into a recognized commercial activity, Swystun believes that an industry developed to fight commoditization has itself succumbed to that market pressure. It has, he says, become “… highly stylized, shiny, and cool but largely standardized, prescribed and frequently devoid of substantiated benefit.” Everyone is being different in exactly the same way. Brand is today’s shiny metal object. Too many brands are, in effect,…
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    The Bullet | Branding Blog

  • A Brief Story Of Women In Advertising

    Peter Gan
    25 Feb 2015 | 5:35 am
    Advertising has come a long way from the heydays of primal chest thumping and hyperbolic proclamations of supremacy. We’ve also made headway in regards to the plague of adverse gender appropriations (read misogyny). Ever since the advent of modern marketing, women’s roles within society has been carved out as one that was inferior to man. To be fair to the advertisers of the time, it was a systemic issue that manifested itself in commercial communications. Nonetheless, it was a vicious time in advertising where a women’s stature was constantly undermined. Ads were fraught with messages…
  • Choy San Yeh: The Man Behind The Goatee

    Peter Gan
    18 Feb 2015 | 5:49 am
    With red lanterns and a brand new moon that decorate the sky alongside the signature rhythm of beating drums and fireworks in the distance, marks the arrival of that special time of year again. Let us transition from what was to newer and brighter beginnings this Chinese New Year with the help of Lion Dances, Yee Sang and a visit from Choy San Yeh himself. But who really is the man behind the beard? Also known as The Military God of Wealth, Choy San Yeh is an ancient deity that symbolises prosperity, riches and good fortune. You may recognise him as a long bearded man who sports dragon…
  • Is Your Brand Overloading On The Info?

    Peter Gan
    11 Feb 2015 | 6:06 am
    Human beings as a society have always been hungry for knowledge; mankind thrives on information, which is what brought us this far in the first place. Regardless if its information about the closest fast food restaurant or the astrophysics equation for gravity, almost anyone can gain access to this vast wealth of information by simply “Googling” it. It is an information hungry world, and we expect to find whatever we are looking for with just a click of a mouse. With that said, it is only understandable that many marketers would want to leverage on this by bombarding their customers with…
  • Time to Tweet Your Brand And Make It Work!

    Peter Gan
    4 Feb 2015 | 5:25 am
    Two weeks ago, our friends in the United States of America had their annual Super Bowl, a great American pastime broadcasted live to the entire world. This year’s Super Bowl just happened to be the most watched game in history, which meant that everything that was aired was exposed to more than 106 million eyeballs. While most people fixed their eyes on the television for the game, something else was going on throughout the entire course of Super Bowl on a smaller screen. This year, two Hollywood superstars decided to play their own game on Twitter as their hometown teams faced off for the…
  • Of Pandas and Marketing

    Peter Gan
    28 Jan 2015 | 6:42 am
    Pandas! Pandas everywhere! All 1,600 of them, travelling through Malaysia, bringing attention to the bear’s plight and the art of creative conservation, courtesy of World Wildlife Fund (WWF). Its impact has been nothing short of pandemic (I had to refrain from being punny). All papier-mâché pandas have been sold at RM150 a pop, with proceeds going to WWF Malaysia. As a cause that began in 2008, WWF and artist Paulo Grangeon of France has been successfully expanding this campaign for 5 years running, touring to Netherlands, Italy, Hongkong, Germany and many, many other places. What has…
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    The Frager Factor

  • Apple Will Hit $1 Trillion; We’re A Content Ad Company. It’s A New Animal’

    4 Mar 2015 | 9:04 am
    This Founder Went Bankrupt But Just Sold His 3rd Business for $33M Cash; How Google Made It A Little Harder To Reach Google.com From Outside; Email trumps social media for retailer promotions among millennials; LOVE IT! APP BLOCKS TIMEWASTING SITES UNTIL USERS DO SOME EXERCISE; Water brand turns old couches into custom running shoes; ToutApp Raises $15 Million to Build Sales Software For Closers;
  • Morgan Stanley raises Apple target to $160, citing Apple's addressable market could grow to $3.4 trillion

    3 Mar 2015 | 5:33 am
    eBay was going to launch as Ebola; Zuckerberg: Facebook is 'working on' building lasers and drones; Plan for futuristic Googleplex raises hopes, fears; There's No Direct Translation for Target's Latest Effort Aimed at Hispanics; Were Millennials Just Figments of Our Fevered Imagination All Along?; Sound like Yahoo redeux— Google, proving it still hasn’t figured out social, will strip Google+ for
  • Say Again..... What Industry Is Google Putting Out of Business Now?

    2 Mar 2015 | 7:41 am
    Google wants to rank websites based on facts not links; More changes afoot at Google+. ; What it's like to be a 65-year startup CEO in Silicon Valley's youth-loving culture; Beware The Pretty People; The I.V. Doc Wants To Be The Uber Of Hangovers; Millennials Are Not Job-Hopping (And That's A Bad Thing) 8 things Millennials want - and don't want (basically anything their parents want); Tim Cook
  • 2015 World’s Most Admired Companies; Are You Seeking Respect … or Approval?

    28 Feb 2015 | 10:52 am
    Why brand guru Daymond John's work is never done; LinkedIn will refund its premium users a dollar each for putting their passwords at risk; TIM COOK ON TOUR: Here's everywhere the Apple CEO has been visiting (AAPL); The One Thing Powerful Thinkers Do Every Day; Social shoppers spend 8% more than other online consumers; Fox Networks Group Appoints TrueX CEO to Leadership Role… and..There’s Room:
  • How to become a BILLIONAIRE by a BILLIONAIRE… Whole Foods for Marijuana

    27 Feb 2015 | 4:29 pm
    One Domain Name Is Never Enough ((Be vigilant. “Keep your eyes open for any domain that will help your business, either defensively or offensively.”); YouTube is losing money even though it has more than 1 billion viewers; After years of telling site owners that the top level domain they own outside of country-specific ones doesn't make a difference for ranking purposes, Google spends $25 million
 
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    BrandYourself Blog

  • WEBINAR: 5 Ways to Remove Negative Search Results | Thursday 3/5 at 2pm EST

    Sabrina Clark
    3 Mar 2015 | 4:11 pm
    Don’t miss our upcoming webinar 5 Ways to Remove Negative Search Results this Thursday, 3/5 at 2PM EST. We’ll discuss what you can do if you have negative reviews, press, images, websites and more showing up in search results when you Google your name. We’ll also provide tips for safeguarding your current reputation from something negative showing up in the future. Can’t make it? REGISTER and we’ll send you a recording!
  • We’re Hiring Content Development Interns!

    Lauren Silvi
    25 Feb 2015 | 8:52 am
    BrandYourself is looking for part-time writing and content development interns to assist our fast-growing team of Reputation Specialists. If you’re a strong writer who wants to be part of a fast-paced tech startup, then we want to work with you. About BrandYourself BrandYourself enables everyone to take control of Google search results for their own name and improve how they look online with the first Do-it-yourself online reputation management tool set as well as custom services. BrandYourself has raised more than $1.2 million in Series A funding and been recognized for its innovative…
  • WEBINAR: 3 Secrets to Finding a Job Using LinkedIn Thursday 2/26 @ 2PM EST

    Sabrina Clark
    24 Feb 2015 | 9:36 am
    Join us for our next webinar 3 Secrets to Finding a Job Using LinkedIn on Thursday, February 26 at 2pm EST with Joshua Waldman, author of Job Searching with Social Media for Dummies and Career Enlightenment Co-founder. We’ll cover how spending just 30 minutes thinking about your personal brand can completely transform how you look online to prospective employers, how to maximize your LinkedIn for the job hunt as well as how to leverage your LinkedIn profile to network with target companies. Even if you can’t make the webinar, REGISTER and we’ll send you a recording!
  • Reputation Specialist

    Lauren Silvi
    23 Feb 2015 | 8:36 am
    BrandYourself is hiring a Concierge Reputation Specialist. In this role, you will be working directly with our Concierge level clients to help them put their best foot forward online. About the Position You will be in charge of managing 20-25 high-profile accounts: As part of our Concierge Program, it will be your job to personally manage the online presence of some of our most important clients. You will be tasked with building websites, creating content, and managing social media accounts in order to build a highly visible online brand for your clients. Interact with/update your clients on…
  • Director of Client Solutions (Director of Concierge)

    Lauren Silvi
    18 Feb 2015 | 12:44 pm
    BrandYourself is looking for someone who can lead our Concierge Program to help shape the future of the department. Over the past two years, the Concierge Program has quickly evolved from a pilot program to the company’s leading revenue driver, serving over 500 prominent professionals in a diverse array of industries. These include CEO’s of Fortune 500 companies, A-list entertainers, well known politicians or simply up and coming industry stars. This team works very closely and personally with these clients so we need someone who understands how to maintain important relationships. This…
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    WordPress.com News

  • Four Themes for Photographers and Photobloggers

    Krista
    4 Mar 2015 | 8:00 am
    Maybe you’re working on a 365 project, with a photo for each day of the year. With a couple months under your belt, you might be looking for a new theme to showcase your work. Let’s check out four themes where the typography and color palettes step aside so that your photos get your visitors’ full attention. Cubic Made with photographers and photobloggers in mind, Cubic is eye-catching and bold out of the box. Its pleasing homepage grid showcases your posts’ featured images. Consider this subtle, almost ethereal application of Cubic at WE THE BIRDS, a site…
  • March Blogging U. Courses: Blogging and Photo 101

    Michelle W.
    27 Feb 2015 | 8:00 am
    Registration for March’s Blogging U. courses is now closed, and both courses have started. Check back later in the month to learn more and register for April’s offerings! Blogging 101: Zero to Hero — March 2 – 20 Blogging 101 is three weeks of bite-size assignments that take you from “Blog?” to “Blog!” Every weekday, you’ll get a new assignment to help you publish a post, customize your blog, or engage with the community. Whether you’re just getting started or want to revive a dormant blog, we’ll help you build blogging habits and…
  • New Theme: Lyretail

    Caroline Moore
    26 Feb 2015 | 9:00 am
    Happy Theme Thursday, all! Let’s dive right into a new free theme: Lyretail Designed by Mel Choyce, Lyretail is a stunning visual treat for your personal site. The theme puts your social presence front and center, displaying social links prominently below the site’s title and logo, so readers can easily find you on your favorite social networks. Secondary information, like a Custom Menu or Widgets, are tucked behind a convenient slide-down menu, while bold featured images grace the header, putting your photographs front and center. Read more about Lyretail on the Theme Showcase,…
  • WordPress for iOS: New Visual Editor and More!

    Meredith
    25 Feb 2015 | 5:03 pm
    WordPress for iOS version 4.8 comes with exciting editor and navigation enhancements. Visual Editor We’re thrilled to announce that the 4.8 release includes a beautiful new visual editor. With the new editor, you can add rich text like bold, italics, links, and lists naturally as you type. You can also insert images with a tap, seeing real-time uploading progress and images right in the post. Before New Editor App users have long wished for a “what you see is what you get” (WYSIWYG) editor on iOS. Until now, a rich mobile editing experience on the iOS app was reserved for those…
  • Five Themes for Poets (and Other Text-Loving Bloggers)

    Ben Huberman
    25 Feb 2015 | 8:00 am
    Over at The Daily Post, our first poetry-focused Blogging U. course, Writing 201: Poetry, has just entered its second week. It’s been a blast, with hundreds of poets sharing their work, experimenting with new forms, and commenting on their peers’ poems. After working hard on polishing their elegies, haiku, and ballads, most writers want to make sure their readers can enjoy their work to the fullest. This is where choosing the right theme can play an important role (this is true for non-poets too, of course): you want your posts to be readable, clean, and inviting. Here…
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    Joey Sargent

  • How to Show Customers the Door

    Joellyn 'Joey' Sargent
    27 Feb 2015 | 5:48 am
    What’s the Fastest Way to Lose a Customer? I was recently quoted in an article on Industry Edge about How to Lose a Customer Forever. The article was targeted to hardware retailers, but the tips apply to retail businesses of all shapes and sizes. Of course, you don’t really want to alienate customers, so consider this advice on what not to do! There are lots of ways to lose a retail customer, a few of which are: 1) Be disrespectful. Customers don’t know everything, and they aren’t always pleasant, especially when they’re frustrated and need help. That’s…
  • The Most Important Marketing Question: Who Cares?

    Joellyn 'Joey' Sargent
    26 Feb 2015 | 5:06 am
    What’s the number one question in marketing? Who cares? That’s not a flip answer. It’s an essential question that many in business forget to ask. Who cares about your innovative technology? Who cares if your product lasts 20% longer than a competitor’s? Who cares if you can deliver more quickly? Who cares that your service is second to none? See a pattern here? The answers help you understand who your top prospects are. If someone doesn’t care about what you think is important, either they’re not the right customer or you’re focused on the wrong…
  • Is Passion (at Work) Optional?

    Joellyn 'Joey' Sargent
    30 Jan 2015 | 4:42 am
    Meaningful Work, No Passion Necessary The other day I was at the annual launch party for the Edge Connection, a non-profit organization the helps women, minorities, and veterans create economic self-sufficiency through entrepreneurial training. In other words, the Edge Connection gives people tools to create their own future. Sounds like a purpose-driven organization to be sure. The keynote for the evening was delivered Jim Beach of the School for Startups, and the new and aspiring business owners in the audience were captivated. Jim’s a great guy, I’ve been on his radio show…
  • New Business Opportunities: How to Explore without Getting Lost

    Joellyn 'Joey' Sargent
    22 Jan 2015 | 8:28 am
    Let’s face it. The world of business is a big and sometimes scary place. Given all the risks, for some business owners staying in the comfort zone feels like a very smart choice. It’s not. The business climate is constantly changing, so staying put is really falling behind. If you want your business to keep growing, you must consistently seek new opportunities. How do you find them? Get Out and Explore Hunting for new business opportunities can be fun or frightening, depending on your perspective. For many of the passionate leaders I work with, the treasure hunt for growth…
  • It’s All in Your Head: 7 Steps to a Winning Mindset

    Joellyn 'Joey' Sargent
    15 Jan 2015 | 7:55 am
    Mindset Matters It’s more than a positive attitude. The mindset that will transform your business this year requires something deeper than optimism or being upbeat. It combines a strong sense of the value you offer with a bias for action. Add enthusiasm and resilience, and your mindset will catapult you to success. Easier Said than Done? If you have days that challenge your outlook (and who doesn’t?), you know that simply willing yourself to be successful won’t do the trick. So what strategies can you adopt to ensure you stay on track through the ups and downs…
 
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    Annemarie Cross

  • Your Life Purpose: Are you missing the clues? [Audio Biz Tip]

    Annemarie Cross, Small Business Marketing & Business Success Coach
    1 Mar 2015 | 6:30 pm
    Ever get that feeling that there’s more to life? So-much-so, there’s an emptiness in your soul you just can’t fill – no matter how hard you try? I have – especially from my mid-teens through to my early 20’s. It was after a serious horse riding accident at the age of 15 and a concussion that shattered my life-long dream of becoming a teacher. [Or so I thought]. On today’s audio biz tip I share my story of how a serious accident prevented me from living my purpose. Or did it? Listen Now: Download the transcript by clicking here Question: As you think about the concept of life…
  • Holding Firm To Your Boundaries is Key To Your Success [Audio Biz Tip]

    Annemarie Cross, Small Business Marketing & Business Success Coach
    23 Feb 2015 | 10:34 pm
    Find it hard to say ‘No,’ or stand firm when someone challenges you? Holding firm boundaries is the key to success and often something business owners can struggle with, especially when it comes to dealing with difficult clients. If this is something you struggle with, on today’s Audio Biz I share why it’s important to build your level of confidence, so you can confidently deal with difficult situations, as well as 3 key questions to get you back on track. Remember, you CAN achieve this? Yes? Yes!! Listen Now: Download the transcript by clicking here Question: What insight and action…
  • Episode 56: Branding & Niching – Important or a Waste of Time? [Podcast]

    Annemarie Cross, Small Business Marketing & Business Success Coach
    15 Jan 2015 | 11:00 am
    Ever been in a situation where you’ve read or heard something that made your blood boil? So much so that you had to come forward and make a stand for what you truly believed was fundamentally important? I did – this week. This happened to me a while ago where on three separate instances other business professionals were advising their clients (who were coaches) with (what I believed was) incorrect information and therefore were setting their clients’ businesses up for disappointment and ongoing struggle. I speak about my thoughts on today’s show. On today’s show: Tip of the…
  • One Thing That’ll Stop You From Achieving Greatness [Audio Biz Tip]

    Annemarie Cross, Small Business Marketing & Business Success Coach
    11 Jan 2015 | 3:26 pm
    Everyone has the potential to achieve greatness in their life and business. You. Me. EVERYONE. But, there’s one thing that can stop us – IF we let it. Mindset. On today’s Audio Biz Tip I speak about how your mindset can stop you from achieving greatness, and what to do about it. Listen Now: Download the transcript by clicking here STRUGGLING TO GROW YOUR COACHING PRACTICE? Are you looking for a coach/mentor who will support you in setting AND achieving your big goals and dreams to build a thriving coaching practice? Do you long to become part of an encouraging, collaborative community…
  • Episode 55: How to Get Motivated After You’ve Hit a Slump – Part 2 [Podcast]

    Annemarie Cross, Small Business Marketing & Business Success Coach
    18 Dec 2014 | 11:00 am
    While running your own business can be exciting and challenging, there can also be times where you get into a slump. Here are the next 6 things you can do to get you back on track. On today’s show I speak about the last 6 things (out of 12) that I’ve personally done to reinvigorate my energy, recharge my batteries, and get me back on track into inspired action.   On today’s show: Tip of the week: Odesk.com Announcements: Thank You – Shout Out Today’s Words of Wisdom: How to Get Motivated after You’ve Hit a Slump – Part 2 Inspirational Message to nourish your mind,…
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    DK

  • How to become an expert in anything in less than four years

    DK
    1 Mar 2015 | 1:41 am
    A snippet found by bicycle.
  • January

    bicycle
    26 Feb 2015 | 1:02 am
    Coming!
  • An Open Space in the virtual dimension

    bicycle
    24 Feb 2015 | 6:16 am
    YOU HAVE YOUR BASIC NEEDS taken care of. You have food, clothing, and shelter. But no time. For inspiration. For looking at old things in new ways. For writing, doodling, taking pictures. Getting around to that giant person project. (Yes, that one.) Meaning to and wanting to. But not. So how do you make nourishing the soul a priority? I’m excited to share what I know now, after 20 years of looking for the answer to that very question. It’s called S. P. A. C. E., and it’s an eZine designed for people who love art, architecture, philosophy and music. To meet. To commingle. To…
  • Rebooting…

    bicycle
    23 Feb 2015 | 6:09 am
 
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    Latest BrandingBusiness Content

  • Innovation Methodology to Drive Differentiation and Growth

    25 Feb 2015 | 4:00 pm
    Bennet Bayer, Global CMO for Huawei, the largest telecommunications equipment maker in the world, talks with BrandingBusiness’ Director of Strategy in New York, Andrea Fabbri.  The two discuss innovation and marketing principles with real-life examples from Mr. Bayer’s extensive experience with some of the top B2B brands.  Topics include:
  • Why Leaders Should Read Great Literature

    18 Feb 2015 | 4:00 pm
    This piece previously appeared on CEO.com.  “So many books, so little time." Among the many unlikely but memorable things Frank Zappa said in his lifetime, this remark comes back to torment me every January. There are so many great books to read. And there goes yet another year of your life, gone forever. You still haven’t read War and Peace, or Remembrance of Things Past, or any of those great works of towering genius you promised yourself you would read in your lifetime. The challenge for any busy person is not just one of time, but also of priorities. I’ve tried to make it a…
  • The New Brand Imperatives for 2015: Strategic Clarity & Courage

    5 Feb 2015 | 4:00 pm
    For all the benefits of the information technology and communications revolution, there is a dark side: information overload and its close cousin, attention fragmentation. These scourges hit CEOs and their colleagues in the C-suite particularly hard. I am reminded of this syndrome anecdotally every week through my interactions with executives and industry professionals. However, three numbers caught my attention in 2014 that helped to put some hard statistics around the situation. 14 – The percentage of customers who perceive a real difference in a B2B company offerings and value – enough…
  • Creating Illustrious Brands: Storytelling through Design

    27 Jan 2015 | 4:00 pm
    A graduate of London’s Royal College of Art, Paul Wearing is a commercial artist who has applied his distinct illustrative touch to many projects, from large-scale architectural installations to campaigns for brands including Herman Miller, Elsevier, IBM, Bang & Olufsen, Neiman Marcus, Cedars Sinai Medical Center and The Royal Bank of Scotland. Often reflecting a passion for food, fashion, interior design and travel, his illustration agency’s work regularly appears in design annuals, art magazines and mass-circulation publications including The Wall Street Journal, M Magazine, Le…
  • BrandingBusiness Introduces the Brand Performance Platform

    12 Jan 2015 | 4:00 pm
    IRVINE, Calf. (January 13, 2015) – Leading brand strategy firm BrandingBusiness today unveiled a proprietary new research methodology that measures performance, identifies growth pathways and pinpoints positioning strategies for B2B brands. The data-driven Brand Performance Platform™ quantifies a B2B brand’s strength relative to peer brands, identifies opportunities for differentiation based on statistically validated, real and projected customer needs, and helps determine the optimal brand positioning to drive business growth. The proprietary measurement tool also enables B2B managers…
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    Karen Post, The Branding Diva

  • The well of original ideas is dry.

    Karen Post
    4 Mar 2015 | 5:35 am
    The well of original ideas is dry. .As marketers, brand leaders and creative types many of us (I’ve been guilty too) are in a constant search for the next new thing, a burst of innovation, some concept or some story that’s never been heard or seen and is original.
  • A fast lane to stickier brand messaging

    Karen Post
    18 Feb 2015 | 11:58 am
    Time is money. And it’s very likely your audience’s well is bone dry with no extra minutes to spare. Let alone are they willing to give you even one nano inch of bandwidth to understand and remember your point.
  • Super Bowl: Branding trends for 2015

    Karen Post
    9 Feb 2015 | 5:51 pm
    You blink your eyes and another year buzzes by. Whew, I’m glad I’m aging backwards. I hope your year was awesome, filled with fun, prosperity and great branding and I’m wishing you all the best […]
  • Caffeine, cookies and luxury cars.

    Karen Post
    19 Nov 2014 | 10:46 am
    Cause marketing is nothing new to brand builders. But this program is really special and was the deciding factor when I purchased my last automobile. Several years ago I had to put my car in […]
  • Airports – How some attract brand fans and why others should fly away

    Karen Post
    12 Nov 2014 | 5:36 pm
    Branding tips from the road warrior. This past year I’ve been to over 50 airports in the US. I’ve seen and experienced the good, the bad and the most disappointing. For a long time airports […]
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    Restaurant Branding Roadmap

  • Ask the expert part deux: Chef / Owner: Brenda Buenviaje

    Brandi Narez
    4 Mar 2015 | 9:52 am
    Welcome back to “Ask the expert” series. Monthly we post interviews with a successful restaurateur, chef, supplier, brewery professional or a hospitality industry authority. This is part two of our interview with San Francisco’s Brenda Buenviaje, Owner & Chef Proprietor of Brenda’s French Soulfood. Brenda is co-owner of these great restaurants too, Brenda’s Meat and Three, Libby Jane and soon to open Brenda’s Original Po’Boys.
  • Ask the expert: Brenda Buenviaje

    Brandi Narez
    11 Feb 2015 | 12:55 pm
    Ask the expert: Chef / Owner: Brenda Buenviaje Brenda’s French Soulfood / Brenda’s Meat and Three / Libby Jane / Brenda’s Poboys (upcoming) We are delighted to announce that the Restaurant Branding Roadmap team is launching our, “Ask the expert” series. Once a month we will post an interview with a successful restaurateur, chef, supplier, brewery professional or a hospitality industry authority. To keep things short and concise, some interviews may be split into two parts. If you enjoy the article, please share. If you’ve got a suggestion for an expert we should interview, let us…
  • 3 low-cost, high-impact branding ideas

    Karen Post
    29 Jan 2015 | 12:51 pm
    The team at Restaurant Branding Roadmap is excited to update you on a few changes. We’ve simplified our blog look. We’ll post new ideas every week. And deliver it to your inbox on Wednesdays.
  • 3 simple ways to power up your restaurant brand

    Karen Post
    17 Dec 2014 | 4:07 pm
    Your restaurant brand is what the market thinks, feels and expects from your business. The power of your brand can often be a deciding factor when a patron chooses where they will dine and spend their money. While brands are mental impressions, or what I refer to as brain tattoos, customers must allow a brand to have a place in their head. But you the restaurateur control access to permission and much of what that image and reputation by being proactive in these key areas. 1) Perception. When’s the last time you Googled your restaurant? What did you see? Lots of positive reviews, social…
  • How mapping your network can help you succeed

    Jocelyn Ring
    13 Nov 2014 | 7:26 am
    I recently caught up with a friend of mine who’s built a string of successful restaurants. He and his partner really understand how to create a solid concept, experience and brand and it shows in their track record. Last year, they decided to try a new market to open a restaurant. This location was attractive because it has a lively restaurant scene, a strong tourist contingent and a large local population of foodies. It was also 700 miles from home. He scouted some locations and found a lovely, historic building that would fit into his gastropub concept and spent time and money creating a…
 
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    Imagemme

  • Casper Wakes Up Mattress Branding

    blingbling
    2 Mar 2015 | 10:44 am
    Thanks to a clever branding campaign – which cohesively included product development, unconventional distribution, and print advertising – Casper Mattress is the first of its product category to achieve a level of cultural cache, positioning itself to become the go-to choice for any millennial in the market. How’d they do it? It started with product design. Conventional mattresses look something like this:       Rebranding Mattresses         With all of the recesses and overlapping patterns, the design is ornate – certainly nothing…
  • Rebranding Real Estate

    blingbling
    25 Feb 2015 | 2:25 pm
      Major NYC real estate developments have become brands, using beautifully-architected web design to help build awareness long before the buildings are completed.   In most cases these websites match the general aesthetic of the building, landing somewhere on the spectrum between ornate opulence and contemporary sleekness, however in the case of 15 Renwick, a luxury building in Hudson square, its website, and building, has taken on a completely new sort of brand identity.     Rebranding Real Estate       A “homage to the Victorian era in which the…
  • We’re “Feeling” Glade’s Branding

    blingbling
    22 Dec 2014 | 10:27 am
    In their new high-budget branding campaign, Glade is attempting to redefine what it is they sell: feelings.   No, they haven’t branched off into pharmaceuticals; rather they’ve put a twist on how we perceive their product.   Perhaps because scent is widely understood to provide the greatest recall of all five senses, Glade’s new pop-up store in NYC’s trendy Meatpacking district is all about the feelings their different scents evoke.   The first interesting thing about the pop-up is that, on the outside, it is completely unbranded. While this may seem…
  • A Good Tagline is Worth a Thousand Pictures

    blingbling
    10 Nov 2014 | 12:57 pm
        When it comes to packaging design, website design, advertising – all forms and forums of marketing – far greater emphasis is placed on the visual rather than the written language.     Perhaps this is because those images, which are often the collaborative efforts of graphic designers, professional photographers, industrial designers, and more, are very expensive to create, as opposed to a tagline created by a copywriter or two for a fraction of the cost.     Or maybe it’s the result of the fundamental belief that human beings / consumers are…
  • Forget Bendgate, It’ll Take a Coup to De-Thrown Apple

    blingbling
    2 Oct 2014 | 7:54 am
        Despite Apple’s recent Bendgate scandal, the brand isn’t being impeached anytime soon. They’ll lose a few votes for the moment, but in the end they’ll maintain the same monarchical dominance they’ve enjoyed for the past two decades.     Whether you’re an Apple fan or not, they’ve earned this brand loyalty through consistent innovation, establishing themselves as the standard against which all laptops and smart phones and tablets are judged. This is only a blip on the Apple radar, the frequency of which will continue to broadcast Walt Whitman messages of…
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    John Michael Morgan

  • The Ultimate Cheat Sheet For Setting Goals

    John Morgan
    3 Mar 2015 | 6:52 am
    What’s the first thing you think of when you hear the words “goal setting”? You might think of the often over-used advice such as ‘set big goals’, ‘write down your goals’ and even ‘put your goals where you can see them’. None of that is bad advice. But there’s something missing. You know that setting goals is important to your success. The problem isn’t that you’re not convinced of the importance, but that you don’t have a process for setting goals. That changes today. During the last 15 years of working with top…
  • 7 Ways To Make Today Count

    John Morgan
    19 Feb 2015 | 11:36 pm
    Is your life headed in the right direction? Would you say that you’re on a path to achieving everything you desire? If you and I spent the day together I could tell you whether or not you’re on the right track. How? Because how you spend the day (any day) identifies your habits and if you’re setting yourself up for a better tomorrow. It’s no secret that what you do today will greatly determine if tomorrow is a good day or a great day. By deciding to make today count, you put yourself on a strong path to success. There are 7 key ways to ensure you get the most out of…
  • How To Motivate Yourself To Action

    John Morgan
    11 Dec 2014 | 8:21 am
    The value of a blog post doesn’t come from remembering these words. In a few days, you won’t remember what you’re reading right now. The value comes from what you think as a result of this post. Motivation is a big business. Everywhere you look there are people trying to motivate you to do something. This post is no different, by the way. People are trying to motivate you to buy something. To watch something. To listen to something. With all this effort to get you motivated to act, you would think it be easier to motivate yourself. Don’t wait for others to motivate…
  • How To Seize Opportunities

    John Morgan
    4 Nov 2014 | 5:01 am
    Can you look back and say you’ve seized every opportunity that has ever presented itself before you? I’ve yet to meet anyone who can say that they have, and I’m willing to bet you haven’t either. Is it that you missed the opportunities altogether or that you knew they were there, but couldn’t take advantage of them at the moment? Either way, the result is the same. Your big chance has moved on. Naturally you want to be prepared to capitalize on an opportunity when it presents itself. Better yet, you want to be able to make your own opportunities. What Does…
  • Success Test: How Successful Will You Be?

    John Morgan
    16 Sep 2014 | 9:27 am
    Brace yourself. Distractions and interruptions are coming and they don’t care about your ambition or goals. Right now, as you read this more emails, texts, notifications, and “emergencies” are getting ready to test you. How well you handle distractions will greatly determine how successful you will be. Anyone and everyone, anything and everything, will get in your way. You must be able to effectively minimize and remove distractions and interruptions. Take a moment and think about how many hours a week you watch TV. How many minutes (or hours!) you spend each day on the…
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    More than just a logo.

  • And the prize for funniest shop display of the week goes to…

    Regine Wilber
    23 Feb 2015 | 2:34 am
    Boots – and their somewhat misplaced display of water filters and purifiers in the ‘weak bladder’ isle.
  • Egg on your shop display designers!

    Regine Wilber
    20 Feb 2015 | 4:39 am
    (Or the POS department)… Messy. What a shame! Someone in the display section of this major high street retailer really missed an opportunity. These egg timers have all the promise of making an eye catching product in the kitchen department. Why not try to feature them with an equally eye-catching display? Egg cups anyone? Or even better an egg box to be truly authentic with the amount of egg timers and different colours available. I found this egg packaging endearing: behance – though just an open egg box would have been fine… Lovely simple egg display… A simple egg…
  • Pandora – and that Valentine’s ad with just a bit too much flesh…

    Regine Wilber
    12 Feb 2015 | 1:32 pm
    It’s made me stop every time I walked passed, which may be considered a good thing in the world of branding and advertising, but this advert has actually lost its charm for me. I can’t decide if it is the strange nose like bit on the top of the ad or the background looking far too much like flattened skin with a ribbon and items spread across it. It’s just not working for me! It clearly can’t be skin because it would seem very peculiar to spread a number of bracelets across someone’s tummy and still have that much space left in-between without showing any limbs.
  • Title screen designer – you’re fired.

    Regine Wilber
    20 Dec 2014 | 10:25 am
    I know it’s personal taste and subjective but where was it ever a good idea to mix left aligned and centred especially in such close proximity and without any apparent need to? The Apprentice titles are never a typographical feast for the eye but this really narks me. It would have been so easy to add a sub title that matches in style – or was this one of Lord Sugars’ unpublished tasks for ‘the candidates in the process’?
  • Give me a franchise, give me some merchandise — please!

    Regine Wilber
    6 Dec 2014 | 1:17 am
    Parents of adventure-loving boys might relate to this. My son – and credit to him for his endurance – has been an avid Shark boy and lava girl movie fan for more than a year now. That’s ok – but when his letter to Santa only contained one wish, it became more of an issue. He desperately wants a shark boy outfit. There is however little or no merchandise around – and the few retailers that do have some items are so niche that it all becomes very expensive. It will need to be a DIY job, but it will never be as good as the original. I think it shows how kids movies these days…
 
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    AYTM

  • Telecommuting Survey: Majority Think Working from Home Will Increase

    Anne Pilon
    4 Mar 2015 | 5:06 am
    Lots of workers and businesses are starting to realize the benefits of telecommuting. When employees work from home rather than in an office, it can mean fewer costs for businesses and more flexible schedules for workers. But not everyone is a fan of the whole telecommuting idea. So how many workers have had the opportunity to telecommute? And what do people think about the concept? Working from Home In Ask Your Target Market’s latest survey, 18% of respondents said they currently work from home all or most of the time. 13% said they currently work from home on occasion. 7% have worked from…
  • The Pinterest of Home Searching

    Astrid Phillips Mayer
    3 Mar 2015 | 3:12 pm
    Mar. 3, 2015 Trulia, a leading home search resource for buyers and renters, has just launched Trulia Boards in tandem with results of their home searching survey, and we’re proud to have been their market research partner! Finding a new home can be stressful, and the process can potentially be better organized and made more entertaining with the Trulia Boards app. Among other insights, over half of home-seeking couples find that agreeing on criteria and housing options is stressful. The app will allow couples and other users to easily find and add potential homes to boards, as well as…
  • Economic Outlook Survey: Focus Shifting Away from Job Market

    Anne Pilon
    3 Mar 2015 | 5:25 am
    Many people agree that the US economy is in recovery mode, however slowly that recovery may be happening. Unemployment rates are falling around the country, businesses are finding more ways to obtain funding, and other economic factors are slowly coming together. But that progress might not be enough for some people. How do people feel about the current state of the economy and about the potential for improvement? Economic Outlook In Ask Your Target Market’s latest survey, 41% of respondents said they are very concerned about the current state of the economy. 43% are somewhat concerned…
  • Read Across America Survey: Childhood Reading Can Affect Adult Reading Habits

    Anne Pilon
    2 Mar 2015 | 5:00 am
    Today is Read Across America Day, an annual holiday aimed at getting more kids involved with reading. Developing an early love of reading can be important for helping kids succeed in school and later in life. But just how big of an impact can childhood reading have on adult reading habits? And how many parents are working on developing that early love of reading with their kids? Reading Habits In Ask Your Target Market’s latest survey, 9% of adult respondents said they read books multiple times per day. 18% said they read every day. 16% read books a few times per week. 6% read about once…
  • The Dress Survey: Everyone Split Over Dress Colors

    Anne Pilon
    27 Feb 2015 | 7:14 am
    Yesterday, social media was abuzz thanks to a simple photo of a dress. The dress appeared to be white and gold to some people and blue and black to others. People argued well into the night about the over-exposed photo, which apparently depicts a dress that is black and blue. So what did most people see when they looked at the dress? Dress Reach In Ask Your Target Market’s latest survey, 36% of respondents had seen photos of the dress last night. Of those respondents, 62% said they saw the dress on Facebook. 22% saw it on Twitter. 10% saw it on Tumblr. 19% saw the dress on online news…
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    Blade Creative Branding | Blog | Marketing, Design, Trends

  • McDonald’s Canada Video Campaign Enlists and Celebrates their Brand Community

    Wayne S. Roberts
    3 Mar 2015 | 9:31 am
    It’s always gratifying to see a big name brand doing something on such a human scale in the way of embracing and celebrating their brand community. The sad part is waiting until your brand, your sales and your groove are starting to bottom out before you realize the power of reaching out to mobilize your […]
  • Cleveland Browns Fumble 2015 Rebrand

    Joshua Murray
    2 Mar 2015 | 9:54 am
    Last week the NFL’s Cleveland Browns unveiled a new logo and a new icon to represent their fans. And the entire thing has been entirely underwhelming. The Browns logo has long been one of the most boring in all of professional sports. The orange helmet, void of any iconography or excitement. Yes, it was distinctive […]
  • Are Online Advertisers Being Robbed Blind? – Understanding Real-Time Ad Fraud

    Patrick McGovern
    26 Feb 2015 | 5:31 am
    Online ad fraud and ad viewability are two of the hottest topics in advertising these days. Chances are, you’ve seen the alarming headlines: Up to half of online ads are never seen by humans, they scream; Over $6 billion could be lost this year to ad fraud. What does this mean to you as an […]
  • New York Times Magazine Launches Redesigned Logo and Fonts. Hit or Miss?

    Blade Studio
    23 Feb 2015 | 1:02 pm
    The New York Times Magazine made headlines this weekend when they unveiled their new logo and font sets to the world. It’s a big step for the 119 year old print publisher, because the fight to stay relevant isn’t just in getting online, but fighting for sales in the limited print market that still exists. […]
  • F*ck Fiverr: Why Your Logo Should Absolutely Cost More Than $5

    Blade Brain Trust
    18 Feb 2015 | 6:19 am
    When most people make the decision to start a new business, they get excited about the tangible things that people will see, their brand name, logo, colours, etc. But what they may not understand, or value as much as they should, is the importance of getting their logo right as part of an overall branding […]
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    Landor Blog

  • Reflections on the airport experience

    3 Mar 2015 | 1:54 am
    As we pass through the gates of the city to a new destination, what should we expect? If I were to arrive at Paris’ Charles De Gaulle airport, would I expect to be met by the smell of Camembert and divine art? If I arrived in Cairo, would there be some connection with the Cradle of Civilisation? Would I hear the cool strains of jazz in New York City’s JFK? And what if I arrived in London? Would there be a heightened sense of formality, the bustle of one the world’s leading economic hubs, or the avant-garde image of a leading fashion and cultural centre? Currently what I experience is…
  • Landor Chinese New Year card 2015

    13 Feb 2015 | 3:13 am
    In the spirit of the season, Landor hopes you will embrace the Year of the Sheep and share the warm feelings by giving someone a hug.
  • Foodies united: Desserts

    5 Feb 2015 | 2:07 am
    I recently shared the second of a three-part series about some of the treats we are seeing in today’s world of food. You can go back and try the starters or mains—or continue reading for dessert.  Dining in made easy Contrary to what one might expect, many restaurants are making it easier for us to stay in. By providing the DIY tools needed to make a dish, the complete ingredients perfectly portioned and packaged, or an idiot-proof recipe for success, restaurants and food shops are helping us hone our cooking skills and confidence in the kitchen. Order a ready-to-cook…
  • Foodies united: Mains

    27 Jan 2015 | 1:13 am
    I recently shared the first of a three-part series on some of the interesting and exciting treats that we see in today’s world of food. Click here to sample part one—the starters menu—or continue reading for the main course.  Fast and good The equation has changed: fast food no longer equals bad food. Today, people expect fast and good, and more and more restaurants are coming to the party with nutritious ideas and options that don’t take hours to prepare. All around the world “fast slow food” is becoming the order of the day.   Devour a good-for-you hot breakfast in…
  • Foodies united: Starters

    23 Jan 2015 | 4:44 am
    The world of food is always fun and exciting, with new ideas and experiences emerging every day. Let’s sample a few treats that take gastronomy beyond our plates and enrich our lives by providing a five-course feast for our senses. Let’s start with well, starters. Work and play Need to have a quick meeting, fancy finishing the book you’re reading, or want to get your bike fixed while grabbing a bite to eat? Restaurants are getting creative in setting up productive, eclectic, mixed-use spaces, complete with plug points, bottomless coffee, and free Wi-Fi. Get your bike repaired while you…
 
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    TRAY Creative: Seattle marketing, branding, web design

  • Branding in a Budding Market: Recreational Marijuana

    Kellee Bryan
    10 Feb 2015 | 2:19 pm
    Washington is one of just a few states at the forefront of an historical new industry: legal recreational marijuana. And, as predicted, the industry is proving to be a lucrative one, with demand surpassing expectations and impressive sales coming out of both Washington and Colorado since legalization. (Colorado’s 59 licensed dispensaries generated over $14 million in sales in the first month. In Washington, growers have yet to produce enough product to come close to meeting demand; the first store to open in Seattle sold out within hours.) With the recent legalization of recreational…
  • Weekly Roundup: LUCID, TEDxRainer and more

    Martha Tesema
    21 Nov 2014 | 12:10 pm
    The cold is finally settling down in the city, and our basking in constant, chilly November sunshine is but a memory. With holiday lights going up and boozy drinks getting warmer, it feels like time for another weekly roundup. Here are some fun thing going on around the city and other local tidbits of interest. #LUCID2191 Our friends LUCID, a U-District lounge dedicated to supporting local arts and music (while serving up craft cocktails) needs your support! This community-focused homey hangout is looking to hire on a critical position of Executive Arts Facilitator. With your donations to…
  • From The Frye to Starbucks: User-Generated Content

    Martha Tesema
    24 Oct 2014 | 2:52 pm
    Any organization’s dream is to have consumers so invested in and involved with their products or services that they voluntarily spread the word of their positive experiences. The ever expanding popularity of social media has made it easier for consumers to do just that, leading to a growing trend in recent years: user-generated content. Rather than word of mouth or grassroots marketing tactics, a blog post, hashtag or photo can be used to gather genuine stories behind brands and push the envelope of exposure. In addition to websites that run solely off of user content (Reddit, Yelp,…
  • Weekly Roundup: Alteryx, Geeks, Iceland, and more

    Martha Tesema
    10 Oct 2014 | 3:20 pm
    (Image Courtesy of Black Tomato) Between foggy mornings and 70+ degree afternoons, it’s officially the season for the sun to start teasing Seattle. Whether you’re wearing sunglasses or sweaters, there are plenty of any-weather things going on around the city. Once again, we’ve got a roundup of stories or events you don’t want to miss: When Two Lands Collide: At first thought, it wouldn’t seem that Iceland and Seattle have much in common. But this weekend might change your mind, as our cultures collide through many cool events. Between the music at Neumos, readings at…
  • Weekly Roundup: Notable and Not-to-Miss News

    Martha Tesema
    12 Sep 2014 | 4:33 pm
    This week’s various weather patterns have been proof that summer is officially winding down and the sun has begun to make it’s way out of our lives for nine months. But we’re not ready to say goodbye quite yet. With so much always going on in this city (and online!), we’d thought we’d gather the best of the best that has caught our eye during this past week. Once again, if we’ve missed the next big cat video or something equally important that you know we’d love, send us a tweet @TRAYCreative! Noise For The Needy For the past 10 years, NFTN has raised money for local…
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    Brandful Workforce

  • Bad Brands Can’t Recruit, Good Brands Can

    Julia
    24 Feb 2015 | 9:28 am
    Last week, I interviewed Larry Hernandez – no ordinary recruiter. Larry has worked at some amazing brands that anyone would want to recruit for (regardless of whether you work there): Zappos, USAA and now Rackspace. I wanted to get his thoughts on brandful recruiting. Below is part of our conversation. It was too long to include everything, but here is one of my favorite quotes from Larry: When you are in the business of recruiting great people and you don’t have a positive brand you are left with a purely transactional relationship. Conversation: Julia: Larry, you’ve recruited for…
  • New Survey Searches for Brandful Companies

    Julia
    12 Feb 2015 | 8:14 am
    Recently I interviewed some job seekers. Some were just starting out in their careers and some were mid-career. My key question: “Have you ever thought about working at your favorite brand?” Most of the respondents hesitated at first. They gave me the head-tilt, with that look of “Hmm, I’ve never really thought of it that way.” Most folks start out with their skills and interests in a specific job or career, and yes, that’s good. But sometimes it’s advantageous to put on a different pair of glasses and check out a fresh perspective.  You never know what added value you can…
  • Launching Top Brandful Companies

    Julia
    30 Jan 2015 | 7:10 am
    Future Brand Winners Are Brandful Top Brandful Companies Coming Summer 2015 Leaders work long and hard to build winning brands. The challenge is to constantly and meaningfully engage customers and employees as their interests change quickly. Is your corporate success going to last? Some of the top brands of today may not be around tomorrow. But brandful brands just might be. Since launching the Brandful Workforce – a roadmap for getting employees behind the brand, not against it – we began to see that brandful also has incredible value for others. Not just employees, but…
  • 2014 Most Brandful Moment

    Julia
    31 Dec 2014 | 8:59 am
    Only a few more hours until 2015.  Quick: What was your most memorable moment of 2014? Mine was a brandful moment: Rolling out brandful to a new audience. Looking back on 2014, one of my favorite projects was working with DeVry Institute to provide some brandful resources to their community of students and alumni.  Prior to the engagement, I had an idea of what DeVry was all about but after getting a deeper inside view of this educational organization, with over 90 campuses, nation-wide, I now understand more fully the value of the DeVry brand.  They have a sweet spot for mid-career folks…
  • How Employee and Customer Fans Make IKEA Brandful

    Julia
    22 Oct 2014 | 3:35 am
    I’m always on the lookout for brandful examples. Recently, I spoke to Rich D’Amico, Deputy Marketing Director, IKEA USA  to find out the inside scoop on the IKEA brand and how they create both employee and customer brand advocates. Below is an excerpt from the interview. Julia Gometz: A brandful company has internal and external brand advocates. Do you have different strategies for employees and customers on how they can promote your products, or are they integrated? Can you explain the strategy? Rich D’Amico, IKEA USA: We are a values driven company with a passion for life @ home. We…
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    places | brands

  • Simply Saxony: A brand campaign in action

    Samantha North
    27 Feb 2015 | 12:55 am
      Today we’re in Saxony, Germany, talking to Kerstin Steglich and Christof Biggeleben from branding agency Ketchum. Our goal is to delve further into the details of their brand campaign for the region. How did they make sure the Saxony campaign was people-focused? How did they address the needs of all the stakeholders? In what way was storytelling integrated into the campaign? We ask, they answer.  PlacesBrands: How did you define the ‘unique selling point’ of Saxony?  Kerstin Steglich: For the Simply Saxony campaign we didn’t focus on a single highlight, particular…
  • All about the residents: Q&A with Trajectory

    Samantha North
    20 Feb 2015 | 2:40 am
    photo credit: Liz & Micheala, Ballard, Seattle, WA via photopin (license) The folks at Canadian branding agency Trajectory are fixated on stakeholders. Trajectory are convinced that place brands can only be successful if considered authentic, especially by the people who live there. This has become a central tenet of Trajectory’s work on place and has stood them in good stead. PlacesBrands talks to Jeannette Hanna, VP of Trajectory, to find out more PlacesBrands: Trajectory focuses strongly on engaging with stakeholders. Why did you decide to make this a central feature of your…
  • Does place branding need a rebrand? (part 2)

    Samantha North
    16 Feb 2015 | 2:00 am
    photo credit: ? via photopin (license) This is part two of a mini-series debating whether place branding needs a new name. The issue arose from the fact that use of the term ‘branding’ carries the risk that the uninformed will equate the discipline largely with advertising. We wanted to explore whether giving it a new name would help to overcome this. Last week, in part one, Günter Soydanbay spelled out the key difference between ‘brand’ and ‘branding’ – one which is so often misinterpreted. As he said: “If we are under the illusion that our…
  • Does ‘place branding’ need a rebrand? (part 1)

    Samantha North
    14 Feb 2015 | 11:36 pm
    photo credit: sensitive noise / obvious 2 via photopin (license) Does the word ‘branding’ in ‘place branding’ give an false impression of the discipline? Ironically, by using the term ‘branding’, we may be making life more difficult by reinforcing a negative image of the discipline. We constantly have to explain what ‘place branding’ really means. By using this term, we’re inadvertently misleading people into thinking our work revolves around advertising – the exact view that we work so hard to counter. No wonder so many people are…
  • Mystique and magnetism: Cuba through a Jamaican lens

    Hume Johnson
    13 Feb 2015 | 4:10 am
    In this guest post, Dr Hume Johnson reflects on Brand Cuba from the perspective of its closest neighbour, Jamaica, and discusses what may be next for the small island nation in the wake of its revitalised relations with the United States. Dr Johnson is Assistant Professor of public relations at Roger Williams University, Rhode Island, founder of the Re-Imagine Jamaica Project, and a scholar of country branding and public diplomacy.  What does Brand Cuba consist of?   Cuba is a giant in the world. Despite decades of international isolation and sanctions designed to cripple this already poor…
 
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    Denise Lee Yohn

  • a third way — political parties as endorser brands

    Denise Lee Yohn
    3 Mar 2015 | 9:17 pm
    We’re in the midst of a four-part series, A Brand Strategy for the Republican Party — and Your Business Too.  (Once again, I want to be clear that this series is not intended to promote my political views; rather I am trying to advance the conversation about the role of brands.)  Part One: The Problem with Separating Brand from Product revealed a fundamental problem in the way political parties function today. Currently, the brand of a party can’t be separated from the candidates who run under its banner nor from the policies it promotes. A reconsideration of political parties as…
  • driver brands drive decision-making

    Denise Lee Yohn
    2 Mar 2015 | 9:02 pm
    Yesterday’s post kicked off a four-part series, A Brand Strategy for the Republican Party — and Your Business Too.  As noted yesterday, this is a business post, not a political one.  Part One:  The Problem with Separating Brand from Product, talked about Rand Paul’s declaration during last year’s midterm elections, “The Republican Party brand sucks,” and how candidates had trouble separating themselves from their party’s brand. The importance of political parties to voters — and to politicians themselves — seems to have decreased, and if they have any…
  • a brand strategy for the republican party — and your business too

    Denise Lee Yohn
    1 Mar 2015 | 9:11 pm
    The 2015 mayoral election season is upon us and many people may be considering the political strategies of the Democratic and Republican parties. This four-part piece applies a business lens and explores the parties’ brands in a way that reveals implications for all organizations.  (Please note this is not a political post and not intended to reflect my political leanings — this is strictly a business post and is solely intended to advance the conversation about brand strategy.) Part One: The Problem with Separating Brand from Product The 2014 midterm elections seemed to serve as…
  • ICYMI:  customer experience design, hashtags, writing a book, the shark tank & more

    Denise Lee Yohn
    27 Feb 2015 | 12:48 am
    In Case You Missed It — Here’s a round-up of my most popular content from this month, February 2015: HBR column: 7 Steps to Deliver Better Customer Experiences — Most companies are using an incomplete definition of customer experience, and have incomplete tools and approaches to design and manage it.         brand book bite from “The Birth of a Brand” — write-up and author interview with UGG founder Brian Smith on book about how UGG became a cultural phenomenon         Forbes column: Use Hashtags to Generate Greater Brand…
  • brand experience brief: best buy

    Denise Lee Yohn
    22 Feb 2015 | 10:08 pm
    This Brand Experience Brief covers Best Buy.  I visited the location in Richfield, MN, and found that instead of presenting a cohesive Best Buy brand experience, the store provides a collection of shopping experiences for different brands. Take a look: DLYohn Brand Experience Brief: Best Buy in Richfield, MN from Denise Lee Yohn on Vimeo.   transcript: Today’s Brand Experience Brief takes a look at how Best Buy, the big box electronics retailer, has become less of a store and more like a shopping mall of electronics brands.  I visited its location in Richfield, MN, which is…
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    Siegel+Gale

  • Quadrant Homes: Story of a rebranding process

    Simon Frost
    4 Mar 2015 | 10:40 am
    Visual identity is an integral part of any branding or rebranding process. It’s the tip of the iceberg. And here is how we helped Quadrant redefine its brand. The post Quadrant Homes: Story of a rebranding process appeared first on Siegel+Gale.
  • UK General Election Blog: Here come the Tories

    Duncan Hall
    2 Mar 2015 | 7:49 am
    This week, we take a look at what the Tories may—or may not—be bringing to the table this Election Day. The post UK General Election Blog: Here come the Tories appeared first on Siegel+Gale.
  • Brand Matters: What is verbal expression for a brand?

    William Kingsland
    27 Feb 2015 | 8:48 am
    This week on Brand Matters, we sit down with William Kingsland, Senior Content Strategist, and he gives us his definition of verbal expression for brands and how that impacts the creation of messaging and the utilization of "brand voice." This is part one of a two part conversation. The post Brand Matters: What is verbal expression for a brand? appeared first on Siegel+Gale.
  • Brand Naming: 8 great fake company names

    Nikolas Contis
    26 Feb 2015 | 7:52 am
    Alison Greenberg, namer, reflects on why some of our favorite brand names happen to be entirely fictitious—from Looney Tunes' "Acme Corporation" to "Massive Dynamic" from Fox's Fringe. The post Brand Naming: 8 great fake company names appeared first on Siegel+Gale.
  • UK General Election Blog: A first look at the Labour Party

    Samira Qassim
    24 Feb 2015 | 10:10 am
    In this week's UK General Election Blog, team Labour tackles the need for a new identity for the venerable but besieged social democrats. The post UK General Election Blog: A first look at the Labour Party appeared first on Siegel+Gale.
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    Marketing Mojo for Small Business

  • Build Your Personal Brand on Social Media in 5 Steps

    Deanna Zaucha
    4 Mar 2015 | 12:45 pm
    Typically on the Webs blog we are focused on you as a small business owner or as an entrepreneur. But today, we are going to focus on you as an individual; to better yourself as that business owner or entrepreneur. Of course, we are referring to personal branding. Personal Branding is defined as: the practice of people marketing themselves and their careers as brands In which case, for those of you who feel it’s impossible to distinguish between you and your company, you can understand that personal branding is just as important as your company’s brand itself. If this is your first time…
  • Small Biz Owners: 5 Key Insights About How Companies Will Market to YOU in 2015

    Sarah Matista
    2 Mar 2015 | 11:58 am
    As a small business owner, you wear many hats. CEO, accountant, HR manager, marketing director, and more. In your marketing function, knowledge of upcoming trends is important – especially when they will directly effect you! There are lots of articles out there about marketing trends, and how small business owners can reach their customers, but wouldn’t it also be helpful to know how larger companies plan on marketing to you? We think it would, so today we’re going to discuss a recent study that looked into just that. Bredin, a B2B marketing and research agency, surveyed 57 U.S. and…
  • 3 Great Examples of Wedding Websites Using the Webs Site Builder

    Deanna Zaucha
    27 Feb 2015 | 12:44 pm
    Spring is only 21 days away here on the East Coast, which can mean only one thing: wedding season approaches! To get into the spirit, we thought we would browse some of our amazing Webs user sites and feature a few services that are devoted to making your wedding occasion a special one. But first, let us remind you what makes any website a great website: We surveyed the inside experts here at Webs – from the people who make our tools to those who help users make the most of them – and found that 64% of respondents have not purchased something from a website due to its design or…
  • 7 Policies Your Small Business Should Have In Writing Before Making Your First Hire

    Guest Expert
    25 Feb 2015 | 7:30 am
    When starting a new business, the early decisions can make all the difference. This includes choices like how you craft your business strategy or the tools you use to create a professional website, but equally important are the hiring decisions you make. The policies you have in place from the very beginning will impact how early employees view their roles and responsibilities and will help set the tone for the future of your company. To get you off on the right foot, take a look at these seven policies that you should definitely have established before hiring your first employee. 1.
  • Oscars 2015 Recap: The Digital Evolution Edition

    Deanna Zaucha
    23 Feb 2015 | 12:21 pm
    Last night, the 87th Annual Academy Awards was more than just a stage for the stars of Hollywood. It became a platform for politics, including (but not limited to) gender equality, race relations, suicide prevention, and immigrant rights. I felt that this representation for touchy subjects demonstrated how the entertainment industry is ever-evolving. It’s not always about the glitz and the glamour, but also about making a difference in the world. Just take a look at one of the movie moments celebrated at the 2015 Oscars: the 50th anniversary of The Sound of Music. In a beautiful musical…
 
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    Jill Celeste - Marketing Coach

  • 5 Questions To Ask Before Your Next Marketing Campaign

    Jill Celeste
    4 Mar 2015 | 12:13 pm
    A marketing campaign is a group of activities you implement to help you promote your business, or a specific product or service. While marketing campaigns are executed by big brands, entrepreneurs can and should implement marketing campaigns too. They are an effective way to sell your offerings and build brand awareness. To help you get […]
  • Hashtag 101: How To Use Hashtags In Your Marketing

    Jill Celeste
    25 Feb 2015 | 6:50 pm
    Hashtags are part of our online world – and to some extent, our offline world too. Are you still confused, though, about how to incorporate hashtags into your marketing? This blog post and video strategy is a quick tutorial on how to use hashtags effectively on your social media sites. What is a hashtag? A […]
  • Marketing Your Expertise Through Book Reviews

    Jill Celeste
    18 Feb 2015 | 7:46 am
    Do you read books to help you learn more about your niche or industry? If you do, you can take advantage of your love of reading and implement a powerful content marketing strategy through book reviews. Book reviews are an effective way to show your expertise, build relationships with your ideal clients and influencers, and […]
  • 3 Ways To Build Your Tribe Through Facebook

    Jill Celeste
    11 Feb 2015 | 3:29 pm
    Facebook is the largest social media network in the world – and I believe it’s a fantastic way to build a tribe of loyal fans who love your products and services. People buy from those they trust, and if you can create a community of Facebook fans who trust you and your company, you’ll have […]
  • Being Happy As An Entrepreneur Is A Choice

    Jill Celeste
    11 Feb 2015 | 3:52 am
    Hello blog readers! Today, I’m excited to be a Happiness Crusader and joining over 100 women in spreading the message of #ChoosingHappiness to women around the world, inspired by best-selling author Linda Joy. Today is the official release of Linda’s new book, Inspiration for a Woman’s Soul: Choosing Happiness, which features the soul-inspiring stories of 27 amazing […]
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    Once a Day Marketing

  • Capturing the Latino Market

    James Glover
    3 Mar 2015 | 5:23 am
    Some Javier.LA Clients Listen to our featured Ask Those Branding Guys™ radio show podcast: Javier.LA – Latino Branding Experts Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys™, we discussed branding with a focus on the Latino market. Joining us on the show were Javier Samudio, Founder, Francisco Gonzalez, Co-Founder and Claudio P. Korinko of Javier LA, a Los Angeles-based branding & marketing firm specializing in Latino market. They assist clients to reach outside their usual channels to create additional Latino…
  • Is Rebranding Worth the Risk?

    James Glover
    2 Mar 2015 | 5:40 am
    Is Rebranding Worth the Risk? Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are looking at risks and rewards of rebranding your company. There are many circumstances that may prompt a company to rebrand including use of a name that is too common or confusing or even a name that has taken on another meaning. When considering rebranding analyze the risk and rewards. Ensure the new brand name aligns with what your company is all about. Promote the new brand prior to, during and after the change so you reach all of your current customers. I have been following…
  • Branding a Custom Wood Furniture Manufacturer

    James Glover
    24 Feb 2015 | 9:04 am
    Dapwood Furniture – Spirit Grove Design Listen to our featured Ask Those Branding Guys™ radio show podcast: Dapwood Custom Furniture Manufacturer Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys™, we discussed branding for a New Mexico custom furniture manufacturer. Joining us on the show was Gregg Mich, owner, and Paul Norman, marketing manager, of Dapwood, an Albuquerque designer of custom handcrafted furniture made from domestic hardwood. Dapwood is focused on making furniture to showcase nature’s beauty. Dapwood…
  • Branding With a Focus on Millennials

    Marianne Tenenbaum
    22 Feb 2015 | 3:18 pm
    Branding with a Focus on Millennials Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are taking a look at brand message targeted at the Millennial Generation. Millennials or Generation Y, are generally considered to be young adults with birthdays between the 1980s and early 2000s. According to the Pew Research Center, this year the Millennials are expected to unseat Baby Boomers as the largest living generation. If your business wants to capture a portion of Millennial’s $200 billion annual spending keep in mind that this age group has grown up online with…
  • Branding Impact of The Bachelor TV Series

    James Glover
    17 Feb 2015 | 5:29 am
    The Bachelor Comes to Santa Fe Listen to our featured Ask Those Branding Guys radio show podcast: Bachelor TV Series Profiles Santa Fe Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys™, we discussed the impact of The Bachelor TV show’s recent filming in Santa Fe. Joining us on the show was with Ed Pulsifser, Director of Sales at La Fonda on the Plaza. One of the most memorable scenes was photographed on the La Fonda outdoor terrace with the Sangre De Cristo mountains and the St Francis of Assisi Cathedral in the background.
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    BP&O - Branding, Packaging and Opinion

  • Belle Epoque designed by Mind Design

    Richard Baird
    4 Mar 2015 | 2:30 am
    Opinion by Richard Baird. Belle Epoque is a French patisserie, located on Islington’s Upper Street, crafting cakes, chocolates, breads, viennoseries, tarts and quiches from high quality ingredients in a kitchen designed to complement the unrivalled expertise of their chef. Originally commissioned to develop Belle Epoque’s website, Mind Design managed to expand the scope of the project into a full brand identity exercise that went on to include still life photography, stationery, packaging and website. Inspired by the drawings of English Art Nouveau artist Aubrey Beardsley,…
  • CC Bar designed by Freytag Anderson

    Richard Baird
    3 Mar 2015 | 2:19 am
    Opinion by Richard Baird. Glasgow based design studio Freytag Anderson recently worked with Fraher Architects to develop the brand identity and collateral for Champagne & Cocktails at the Hilton Hotel, 22 Park Lane, London. Based around a monogram, midnight blue colour palette, hand crafted finishes of wood cut and etched glass detail, and both visual and material texture, Freytag Anderson delivered what they describe as a luxurious and old-world aesthetic that is refined and accessible, and works alongside a contemporary interior. Identity is very much established by the strong…
  • Fosnavåg Konserthus designed by Heydays

    Richard Baird
    2 Mar 2015 | 1:59 am
    Opinion by Richard Baird. Fosnavåg is a city on the island of Bergsøya, situated off the west coast of Norway not far from the Altantic Ocean. It is home to a variety of maritime businesses including fishing, logistics and shipbuilding and now the location of Fosnavaag Cultural Centre, a new concert hall founded by the local community. The concert hall’s brand identity, designed by Heydays, explores the relationship between Fosnavåg and the Atlantic Ocean – the foundation of local industry and culture – the point at which weathered buildings meet the precise structure of the…
  • The Best of BP&O — February 2015

    Richard Baird
    1 Mar 2015 | 4:31 am
    February’s highlights included new packaging for Teahouse Exclusives by Peter Schmidt Group, Kurppa Hosk’s brand identity work for carpet manufacturer and distributor Ogeborg, Fuzzco’s work for candle and gift retailer Candlefish, and the visual identity for Eden Project’s Big Lunch Extras designed by Believe In which features illustrative work by Parko Polo. However, there were five projects that really stood out and have made it into BP&O’s Best Of Series, a feature that brings together the most interesting and unusual projects published on the site each month for another…
  • Adisgladis designed by Bedow

    Richard Baird
    27 Feb 2015 | 2:17 am
    Opinion by Richard Baird. Adisgladis is a Swedish clothing, accessories, outdoor gear and gadget retailer with a premises on Stockholm’s Wollmar Yxkullsgatan street. It has a distinctive interior of copper pipe racks, die cut card hangers, wood fibre and chipboard surfaces, and a philosophy that embraces organic, up-cycled and positive living. Adisgladis’ new visual identity, developed by design studio Bedow, draws on the retailer’s interior, its positive and sustainable ideologies and an element of utility and technology, and visualises these using a mix of…
 
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    richardbaird.co.uk

  • Articles For Designers No.26

    Richard Baird
    3 Mar 2015 | 4:53 am
    In today’s #articlesfordesigners Pentagram offers insight into their brand identity and packaging design work for wine producer Domaine Thompson, Sunny Bonnell looks at client communication for Motto, Katie Werges helps new designers secure their first job and Design Survival draws together advice from a variety of established designers to help those considering a move to self-employment. Tweet This    |    SubscribeMore Picks The post Articles For Designers No.26 appeared first on .
  • Last Week on BP&O No.65

    Richard Baird
    2 Mar 2015 | 2:44 am
    Last week on BP&O I reviewed Bedow’s visual identity work for Stockholm fashion and gadget retailer Adisgladis, Franklyn’s work for Redscout – which includes extensive employee illustration, lg2boutique’s brand identity for delicatessen Nourcy, Peter Schmidt Groups’ packaging treatment for Teahouse Exclusives, and I also took a look at Kurppa Hosk’s work for Swedish carpet design, manufacturer and distributor Ogeborg. Tweet This   |   SubscribeBP&O The post Last Week on BP&O No.65 appeared first on .
  • Monogram Project: ON No.1

    Richard Baird
    26 Feb 2015 | 10:02 am
    Letter Combination: ON No.1 Client: Ozinicole Industry: Fashion Year: 2015 Tweet This    |    SubscribeMore Monograms   The post Monogram Project: ON No.1 appeared first on .
  • Monogram Project: BS+A

    Richard Baird
    26 Feb 2015 | 4:48 am
    Letter Combination: BS+A Client: Barale + Sinibaldi Architecture Industry: Architecture Year: 2013 Tweet This    |    SubscribeMore Monograms   The post Monogram Project: BS+A appeared first on .
  • Monogram Project: RRMG

    Richard Baird
    24 Feb 2015 | 5:56 am
    Letter Combination: RRMG Client: Rock Rock Music Gear Industry: Music Accessories & Instrument Distribution Year: 2014 Tweet This    |    SubscribeMore Monograms The post Monogram Project: RRMG appeared first on .
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    ImagiBrand

  • Bowling Strikes with Social Media Engagement

    Richie Kawamoto
    26 Feb 2015 | 5:00 am
    Have you ever bowled a perfect game of 300? For those who haven’t visited a bowling alley since their early high school dating days, a perfect game requires hitting 12... The post Bowling Strikes with Social Media Engagement appeared first on ImagiBrand - A full-service social media and content marketing agency based in Seattle | Every Brand Has a Story.
  • The Psychology of Orange Branding [infographic]

    Richie Kawamoto
    12 Feb 2015 | 4:00 am
    What’s the first thing that comes to mind when you think of the color orange? If you’re like most of us, it’s difficult not to think of that refreshing fruit... The post The Psychology of Orange Branding [infographic] appeared first on ImagiBrand - A full-service social media and content marketing agency based in Seattle | Every Brand Has a Story.
  • A Social Media Plan to Build Brand Loyalty

    Richie Kawamoto
    29 Jan 2015 | 4:00 am
    Think back to the last time you visited your local mall. Whether it be an addition to your wardrobe, some new electronics or a new piece of furniture, was your... The post A Social Media Plan to Build Brand Loyalty appeared first on ImagiBrand - A full-service social media and content marketing agency based in Seattle | Every Brand Has a Story.
  • How to Grow Your Google+ Community

    Annie Chang
    15 Jan 2015 | 2:00 am
    Google+ Communities: Missed Opportunity for Many Brands Despite the rumors of Google+ and its demise due to changes internally at the company and to the platform itself, it still remains... The post How to Grow Your Google+ Community appeared first on ImagiBrand - A full-service social media and content marketing agency based in Seattle | Every Brand Has a Story.
  • The 5 Key Dimensions of Brand Personality

    Richie Kawamoto
    18 Sep 2014 | 6:00 am
    There are countless variables at play determining why one consumer chooses to purchase one brand over another. Some consumers are highly influenced by social media branding which reflects brand personalities... The post The 5 Key Dimensions of Brand Personality appeared first on ImagiBrand - A full-service social media and content marketing agency based in Seattle | Every Brand Has a Story.
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    Macali Communications

  • 7 Steps to Perfect Messaging

    Kevin Donnellon
    26 Feb 2015 | 6:19 am
    Messaging is a critical for any effective public relations strategy and plan. Yet, sometimes our messages can lack clarity, and compromise our resonance with and relevance to our valued customers and influencers, and ultimately stunt business growth. How do we get our message on target? We embrace the messaging system of marketing expert Barry Callen called his PitchPerfect™ Message Strategy. Barry defines message strategy as the point of one communication to one target market. He advises that if you change the target or you change the point, you need a new message strategy I like the…
  • 6 Ways to Optimize Celebrity Brand Spokespersons

    Kevin Donnellon
    24 Feb 2015 | 7:06 am
    Many brands use spokespeople to expand their exposure and energize the brand. Adidas gets it, as it announced in January that it tried to sign up to 500 new athletes in the next few years. What’s the purpose of and best way to optimize athlete or any celebrity endorsement? Essentially, it’s the idea that the most respected user and his use of your product validates its superiority in a credible third-party way. Ad Age reports on the many other rewards of celebrity endorsement with two of the most valued being –the means to promote a unique, relevant and sustainable brand attribute…
  • Nine Things That Successful People Do Differently

    Kevin Donnellon
    19 Feb 2015 | 6:00 am
    Some believe that you are born blessed with certain success talents and lacking in others, but that is one small piece of the puzzle. Decades of research on achievement suggest that successful people reach their goals not simply because of who they are, but more often because of what they do.  This works for companies and brands as much as people. Heidi Grant Halvorson believes there are nine things successful people do differently. She is a Ph.D., a motivational psychologist, and author of Succeed: How We Can Reach Our Goals and The Science of Success blog. The nine success things and…
  • PR Dos and Don’ts For StartUps

    Kevin Donnellon
    17 Feb 2015 | 6:00 am
    Just reread this post and find it so valuable to you. The Chicago Tribune  ran a story by James Janega about PR dos and don’ts for start-up companies and brands. It quoted some of the city’s experts like Ron Culp, Director Of DePaul’s Advertising and PR Program and Jennifer Fortney of Cascade Communications.  These pearls of wisdom are valuable for companies, products and brands of any size. I added some thoughts within these smart ideas: Dos 1. Build bridges before you need them – experts (and journalists) agree that the time to contact journalists and trade bloggers is not…
  • The Value of Thought Leadership — Part 2

    Kevin Donnellon
    12 Feb 2015 | 6:00 am
    This is part two of a series of posts about thought leadership. This post will discuss the value of thought leadership and how to become a thought leader. This first post talks about what thought leadership is and what makes a thought leader. What is the value of thought leadership? In both consumer and business-facing companies, thought leadership is important, but it can be most valuable in the B2B relationship. Specifically, thought leadership can help the business decision process by sharing a prospective business partner’s knowledge, insights and ideas that might mirror a potential…
 
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    Tomas Ericsson's Blog

  • Scandinavian Kickstarter projects: The Good, The Bad, and the Ugly

    tomas_86
    26 Feb 2015 | 9:20 pm
    The Scandinavian countries have already been quite prolific on Kickstarter, but the quality of the projects is far from even! Some quick background: In September of last year, Kickstarter announced that creative types from Scandinavia and Ireland will be eligible to launch campaigns starting October. Finland seems to have been excluded from the mix due to its legislation banning the collection of funds via Crowdfunding. Too bad for the Fins! The Scandinavian countries have already been quite prolific with a multitude of successful and (at least as many) unsuccessful projects. Some of the…
  • How to write better email and get people to follow you

    tomas_86
    28 Nov 2014 | 12:55 am
    After re-reading How to Win Friends and Influence People, a couple of more times and reflecting on the subject, I realized that the book’s main lessons are twofold: 1. How to best evoke “eager want” from the prospect – (i.e. how to best communicate so that the why, the benefit of your product is the main focus) 2. How to connect with strangers you want to influence (i.e. pitching or negotiating) The first part, how to evoke an eager want, is part of a mind-state shift to where you stop talking about what you want and focusing on what the prospect wants. This is accomplished by…
  • The extent of your influence reflects the value you provide to others

    tomas_86
    20 Nov 2014 | 11:01 pm
    After digging some Tony Robbins vids on YouTube, I came to a paradigm-shifting realization: “The extent of your influence reflects the value you provide to others”. Sure, sometimes we provide a shitton of value, yet get paid bupkis, but the fact remains: more often than not, our clout, influence, reach and salary depends on this key metric, the value metric. If you provide genuine value to those around you, be it in simple things as your ability to co-operate and be friendly, or your ability to bring in more business, you will be considered more valuable and be rewarded with money,…
  • Stratagem and Marketing: Hacking Sun Tzu to position your brand

    tomas_86
    22 Oct 2014 | 12:57 am
    “The Art of War is of vital importance to the state. It’s a matter of life or death, a road to either safety or ruin. Hence it is a subject of inquiry which can on no account be neglected”. – Sun Tzu After reading yet another Al Ries book, Positioning, I would rather argue that: “the art of Positioning is of vital importance to your brand. Hence it is a subject of inquiry which can on no account be neglected”. -Sun Tzomas Positioning your brand and the core principles of warfare as handed down by Sun Tzu in the Art of War are extremely similar, or in fact, identical. The…
  • How to win the battle for the mind of the consumer

    tomas_86
    12 Oct 2014 | 9:18 pm
    The Meta: The past months I’ve been studying Al Ries 22 Immutable Laws of Branding, and his previous work, 22 Immutable Laws of Marketing. It’s absolutely awesome, and here’s why: First there was the Word Marketing is a battle for the mind of the consumer, or rather positioning in the mind of the consumer. Each brand we relate to in our lives, equals an attribute or category that we equate with the brand. Let’s say I’m a consumer looking for a car, and my primary concern is that it is safe. Which car brand is the leading safe car? I would say, Volvo is the leading safe car.
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    Edgar's Blog

  • It’s All in the Story, Freelancers

    Ralitsa Golemanova
    4 Mar 2015 | 2:46 am
    Ahoy, friends. You know, a wise person once said that the universe is made of stories, not of atoms. Because whatever you do, you need a good story to go along with it. And the same goes for freelancers. The freedom-loving creatives have the perfect stories – they just need to tell them.
  • SingleID: Edgar Storytelling in Practice

    Ivan Petkov
    26 Feb 2015 | 12:55 am
    How we helped the guys at SingleID find their own single ID: a coherent and unified brand story and personality that fits their awesome product. What’s that? You lost your password again? Where did you store it? Oh, I see, on some random post-it note that was lying around on your desk. Well, maybe it’s time you thought about alternatives. One such alternative comes in the form of SingleID, an app that says ‘goodbye’ to all passwords, usernames and fill-out forms. Forever. Imagine all the people living… without passwords. It’s easy if you try! The guys at…
  • How Your Brand Story Gives Your Marketing a Purpose and… a Hook

    Ralitsa Golemanova
    17 Feb 2015 | 2:37 am
    In the sea of marketing and advertising options out there, many small businesses drown. Yes, they know they need to make noise about what they do. And they try. Really. But oftentimes, lacking the proper time and resources, they cast their nets in all the wrong places. Or they use the kind of nets that are not fit for their customers. And even if they hear about brand storytelling, the storytelling marketing technique, the small guys don’t have the time to experiment with it. And if they have, they think it’s just another buzzing trend that does not deserve their attention. Well, I…
  • How to Find The Right… Buyer Persona for Your Small Business

    Mila Staneva
    10 Feb 2015 | 3:54 am
    St. Valentines Day is almost here so you probably already have plans about it: be it drinking wine and watching love-themed movies or having a romantic dinner with your special someone. Ok, maybe you are not terribly excited about most romantic movies, but I dare you to play a game: find the marketing lesson in the movie you will be watching. Here is an example from The Bridges of Madison County: Francesca asks Robert “You really don’t need anyone?” and he answers “l think l need everyone.” And you realize how lonely he is. “l love people. l’d love to meet them all.” Where is…
  • Why Brand Storytelling Is Like Love

    Ralitsa Golemanova
    6 Feb 2015 | 5:19 am
    Who knows how to make love stay? A question many have pondered, but only Tom Robbins, a storytelling master of our time, has answered convincingly in his novel Still Life with Woodpecker. He even goes all the way to say that this question is the only serious one in the world, thus overriding Albert Camus’s one about whether to kill yourself or not. And if you’re wondering why I’m asking it and how it concerns your small business, it’s because for Edgar storytelling is like love – all-consuming, unpredictable and a tiny bit sentimental. That’s the only way brand storytelling…
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    Edwin Dearborn

  • Report: Small Business Consulting Orange County CA

    Edwin Dearborn
    13 Feb 2015 | 7:25 am
    REPORT: SMALL BUSINESS CONSULTING ORANGE COUNTY CA – The small business is the backbone and cornerstone of the American economy, and in particular here in Orange County, CA. In fact, second only to our veterans and men & women in…Read more →The post Report: Small Business Consulting Orange County CA appeared first on Edwin Dearborn.
  • Content Marketing Myths Exposed

    Edwin Dearborn
    12 Feb 2015 | 8:41 am
    There are several content marketing myths. We are all hoping that this excitement and buzz surrounding content marketing was going to be the answer to our sales prayers. Content marketing is not some angel that will come down and bless…Read more →The post Content Marketing Myths Exposed appeared first on Edwin Dearborn.
  • The Guerrilla Marketing Budget That Grows A Business

    Edwin Dearborn
    11 Feb 2015 | 7:48 am
    To survive in business your must market and sell. Having a guerrilla marketing budget in place, and adhered to, can be your competitive edge when you are starting out. When one is one a tight budget, or are trying to…Read more →The post The Guerrilla Marketing Budget That Grows A Business appeared first on Edwin Dearborn.
  • The Inspiration To Write: My Dirty Little Secret

    Edwin Dearborn
    10 Feb 2015 | 9:03 am
    The inspiration to write. Whether you are an author, blogger, screenwriter, poet or song writer, becoming inspired to write can become difficult at certain periods in your life. Sooner or later you will hit that wall that has often been…Read more →The post The Inspiration To Write: My Dirty Little Secret appeared first on Edwin Dearborn.
  • The American Small Business Brand: Why We Need to Revive It

    Edwin Dearborn
    9 Feb 2015 | 8:08 am
    The USA is a brand. That brand was conceived of and built by true entrepreneurs. It continues today with the American small business. The American Forefathers were not accepting of taxation without representation and so broke away from an oppressive…Read more →The post The American Small Business Brand: Why We Need to Revive It appeared first on Edwin Dearborn.
 
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    adotcomdesign.com

  • How we Deliver

    tony rehor
    9 Feb 2015 | 6:37 am
    How can we deliver high quality service at breakneck speeds and charge a low price? We are asked that question often and the answer is outsource. We use a large group of designers and marketing specialist located all across the United States. When it comes to paper goods and signage we strive to hire a local merchant in you town to keep local business alive. We do not make a large killing profit from our customers as one might think. We are here to make sure small business and entrepreneurs have the same edge as the company’s with deep pockets. Call us today and let us show you how we…
  • Is Search Engine Submission Necessary?

    tony rehor
    17 Apr 2014 | 6:06 am
    The simple answer is no – search engine submission isn’t necessary. The majority of search engines nowadays (most notably Google) crawl and index pages by following links. Using that logic, a single inbound link from any already-indexed page will identify your page to the engine. Subsequently, if that page links to other pages within your site, they will also be indexed… and so on. For this reason, inbound linking is very important. In fact, acquiring back-links may be the most important of SEO. In theory though, a website owner shouldn’t have to ’scout’ or ‘hunt’ for…
  • Can Any Inbound Linking Hurt My Ranking?

    tony rehor
    17 Apr 2014 | 6:04 am
    The answer is simple – inbound linking cannot hurt your search ranking. How is this known for certain? Well, for one, if inbound were to hurt your rank, your competitors would continually link to your site from link farms. Such a scenario is beyond your control. For this reason, Google cannot penalize your site for any inbound linking. On the other hand, you can be penalized for illegitimate external linking. It is highly advised that you not link to any website or group of sites that may be involved in shady or unethical search practices. Doing so could result in being black-listed by…
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    Melbourne Brand Design, Brand Development

  • Salient points to achieve Brand Positioning

    liq bran
    25 Feb 2015 | 11:45 pm
    What is Brand Positioning?In simple words, brand positioning is the method of positioning your brand in the mind of your clients. Brand positioning is also referred to as a positioning plan, brand policy, or a brand positioning announcement.So how to develop your brand positioning, let’s have a glance on them. There are 8 steps to position your brand in the market which is given below:In order to build a position approach, you must first recognize the uniqueness of your brand and conclude what distinguishes you from your rivalry.8 Key Steps:1. Figure out how your brand is positioning itself…
  • Brand Design in Melbourne – A smart move for any organization

    liq bran
    1 Feb 2015 | 10:42 pm
    Every business needs to be famous in this competitive market otherwise the competitors will grab all the areas you want to cover. But there are some brand design agencies who can help out to acquire this kind of situation. When an owner of a business approaches you to establish a new brand identity for their product, service or event, things can look a little bit deterring. The brand design in Melbourne is really very incredible. The agencies apply all the skills they have to build up in your brand in a slightly different way. There are some expert tips which are applied by these brand design…
  • Boom Your Market Positioning Strategy by Asking 5 Questions To Yourself

    liq bran
    16 Jan 2015 | 11:43 pm
    Starting before each business, a proper strategy is quite essential. So what you need to be prepared while planning something? Ask your mind and relax! I will explain some questions and definitely their answers which you should ask yourself before planning your marketing positioning strategy.                                1. Who are your targeted audiences?It is the first and foremost question to ask your mind because without identifying proper audience your business will be just like bird without wings. So…
  • What Brand Developers Adopt to Empower Your Business?

    liq bran
    16 Dec 2014 | 3:52 am
    To enhance a business, it is quite important to empower the brand name in the market. Even if you draw our eyes on history, the successful business professionals like Steve Jobs who have given all his effort to make the brand “Apple” world famous and approve by worldwide users. The strategy of your brand should be based upon your business and the goal of your company.It is very imperative that you should understand your strategies of branding very clearly. For example: how, when and to whom you should communicate about your product and services. The concise policy of brand developers will…
  • Apply The Tricks of A Strong Brand Design Agency To Empower Your Business

    liq bran
    27 Nov 2014 | 2:01 am
    Every business has a very good online presence now a days and digital marketing is the only reason which creates more awareness about products and services among people. It is the only way to beat your competitors and stay ahead in your business. If you are a small business owner, the online world can seem scary to you. Somehow you can establish your brand in the internet world by following some strategies which I have explained below:           1. Set Your Goal: Setting up a strong goal, will lead your business to success. Whatever the business you…
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    World Branding Forum

  • Redesigned Apartments.com Launches $100M Campaign Starring Jeff Goldblum

    WBF
    2 Mar 2015 | 8:25 am
    Record Advertising Spend in Apartment Rental Category; New Website Redefines the Rental Experience for 100 Million Americans Who Rent Their Homes Apartments.com, powered by CoStar, yesterday launched a groundbreaking advertising campaign featuring actor Jeff Goldblum as Brad Bellflower, the eccentric Silicon Valley Maverick and visionary futurist behind the all-new, completely redesigned Apartments.com. Developed by agency of record, RPA, the strategy for the campaign is to position Apartments.com as the ultimate ally for apartment searchers, with more listings than any other…
  • Virgin America Is First U.S. Airline To Power Online Payments With Visa Checkout

    WBF
    27 Feb 2015 | 7:56 am
    Airline Continues to Transform Travel Bookings with Visa Checkout Payment Technology, Celebrates With Bonus Launch Offer Virgin America, the California-based carrier reinventing flying, has become the first U.S. airline to launch Visa Checkout, building on its innovative new virginamerica.com website with a simple and speedy new way to process online payments. Available now at www.virginamerica.com, Visa Checkout is designed to make online shopping as easy as a physical card ‘swipe'; after signing up once, Visa Checkout removes the need to enter card details during the online checkout…
  • Starwood Fuels Innovation with Debut of Starlab in New York’s Garment District

    WBF
    24 Feb 2015 | 9:04 am
    Starwood Hotels & Resorts Worldwide unveiles Starlab, the company’s new brand innovation studio located in Manhattan’s pioneering Garment District. Design-led with the spirit and agility of a start-up, Starlab brings together a cross-section of the company’s digital, design and luxury brand teams in one urban office for the first time. The 46,000 square foot, bi-level office is an evolution of Starwood’s approach to new style workspaces, following the debuts of the Starwood Experience at the company’s global headquarters in Stamford, CT as well as its former Tribeca-based design…
  • Century 21 Real Estate Unveils 2015 Campaign

    WBF
    23 Feb 2015 | 7:54 am
    New Ads, Sponsorships Spotlight Affiliated Agents during Iconic Events Century 21 Real Estate, the iconic brand and franchisor with the largest global network in the residential real estate industry including approximately 6,900 independent offices worldwide, has revealed the details of its new marketing campaign, which includes the release of two new television spots, “The Chase” and “Mom’s Basement,” and three major sponsorships with U.S. Soccer, CFH Racing and IndyCar Series driver Josef Newgarden, and USA Bobsled & Skeleton. “Our value proposition…
  • IBM Studio Opens in London to Transform the Client Experience

    WBF
    20 Feb 2015 | 7:20 am
    The Studio will be the hub of IBM Design in London and will host local teams from IBM Interactive Experience, the largest digital agency in the world. IBM today announced the opening of IBM Studio London, where IBM design and digital experts will work with clients to help them engage with customers using big data, mobile, cloud and social innovations. Located in the IBM Southbank location on the banks of the River Thames, the Studio will be the hub of IBM Design in London and will host local teams from IBM Interactive Experience, the largest digital agency in the world, IBM Marketing…
 
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    Branding Strategy Source

  • Brand Equity Measurement

    4 Mar 2015 | 4:34 am
    According to a well-known axiom, you can’t manage what you don’t measure. This is true of brand equity as well. Any strong brand equity measurement system will accomplish the following objectives:Measure the brand’s equity across a variety of dimensions at different points in time over time.Provide diagnostic information on the reasons for the changes in brand equity.Gauge and evaluate the brand’s progress against goals.Provide direction on how to improve brand equity.Provide insight into the brand’s positioning vis-à-vis its major…
  • Customer Retention Issues

    3 Mar 2015 | 8:18 am
    Some organizations have sought our help with customer retention. When calculating the cost of customer turnover, one must consider customer acquisition costs. If customer retention is brief, the value of the average non-retained customer may actually be less than his or her acquisition cost. What are some of the reasons for high customer turnover? You have targeted the wrong customer.You have targeted the right customer but your customer acquisition strategies and tactics have attracted other less attractive customers.Your sales force has been incented to acquire customers regardless of their…
  • Branding and the Health Care Revolution

    3 Mar 2015 | 3:17 am
    Increased dominance of chronic illness. Emerging issues in medical ethics. Increased consumerism. Artificial intelligence in medical diagnosis. Increased access to clinical knowledge. Self-diagnosis, self-monitoring and self-medication. Electronic medical records. Telemedicine. Medical tourism. Third party payer mix. Shifting power between physicians, hospitals, pharmaceutical companies and medical device companies. The increasing unaffordability of health care. Health care reform. Value-based health care. Hot spotting. Cost accountability. Bundled payments. Point-of-care medical payments.
  • Creating the Brand Experience

    2 Mar 2015 | 12:20 pm
    Brands deliver functionality, information and entertainment. Brands often also include a service element. The service element treats customers with respect and deference. It caters to their needs and desires and makes them feel special. Brands might also stand for something important to their customers. In this way, they are able to create a community of people who share the same values. Further, brands can serve as a “badge” for people who share those values. The brand experience itself might be soothing, relaxing, reassuring, affirming, surprising, exciting, titillating,…
  • KidZania

    2 Mar 2015 | 6:25 am
    First launched in Mexico City by Xavier Lopez Ancona, KidZania is a different type of theme park for children. It immerses them in in a pseudo-adult world in which they can role play a variety of professions. The world has its own language and its own currency. It is a self-contained world in which the children can roam freely and make their own decisions. They are free to interact with each other in whatever way they like. There are now other locations in Mexico and Mr. Ancona has franchised the concept in Bangkok, Cairo, Dubai, Istanbul, Jakarta, Kuala Lumpur, Kuwait, Lisbon, Mumbai, Osaka,…
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